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	<title>Industrial Innovations &#8211; Industrial Talk</title>
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	<link>https://industrialtalk.com</link>
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	<title>Industrial Innovations &#8211; Industrial Talk</title>
	<link>https://industrialtalk.com</link>
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	<item>
		<title>Massimiliano &#8220;Max&#8221; Moruzzi with Xaba, Inc.</title>
		<link>https://industrialtalk.com/episodes/massimiliano-max-moruzzi-with-xaba-inc/</link>
					<comments>https://industrialtalk.com/episodes/massimiliano-max-moruzzi-with-xaba-inc/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 23 Apr 2026 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/massimiliano-max-moruzzi-with-xaba-inc/</guid>

					<description><![CDATA[<p>Industrial Talk is talking to Massimiliano "Max" Moruzzi, CEO at Xaba, Inc. about "xCognition - Brining brains to your bots".</p>
<p>Massimiliano "Max" Moruzzi, founder of Xaba, discussed his company's innovative approach to industrial automation through physics AI. Xaba's technology, xCognition, emulates a human brain's perception, deep side, and core layers to create a synthetic brain for machines. This allows for dynamic, time-series data analysis, unlike traditional AI which relies on static data. Max emphasized the importance of physics AI in advancing industries like quantum computing and energy efficiency. He highlighted a project where temperature variations significantly impacted material properties, underscoring the need for adaptive AI. Max also shared his background in aerospace and automotive engineering, linking his expertise to Xaba's mission.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/massimiliano-max-moruzzi-with-xaba-inc/">Massimiliano &#8220;Max&#8221; Moruzzi with Xaba, Inc.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/327e4c00-05b4-4c27-8d8c-314d47150e90"></iframe></div><p><strong><em>Industrial Talk </em></strong>is talking to <strong>Massimiliano &#8220;Max&#8221; Moruzzi, CEO at Xaba, Inc. </strong>about &#8220;xCognition &#8211; Brining brains to your bots&#8221;<strong>.</strong></p>
<div>
<h2>Overview</h2>
<p>Massimiliano &#8220;Max&#8221; Moruzzi, founder of Xaba, discussed his company's innovative approach to industrial automation through physics AI. Xaba's technology, xCognition, emulates a human brain's perception, deep side, and core layers to create a synthetic brain for machines. This allows for dynamic, time-series data analysis, unlike traditional AI which relies on static data. Max emphasized the importance of physics AI in advancing industries like quantum computing and energy efficiency. He highlighted a project where temperature variations significantly impacted material properties, underscoring the need for adaptive AI. Max also shared his background in aerospace and automotive engineering, linking his expertise to Xaba's mission.</p>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
<li>Scott welcomes listeners to the number one industry-related podcast, celebrating industry professionals worldwide for their boldness, bravery, and problem-solving skills.</li>
<li>Scott describes the conversation as a &#8220;paper and pencil&#8221; discussion, comparing it to a roller coaster ride, and introduces the guest, Massimiliano Moruzzi, also known as Max.</li>
<li>Scott uses a golf analogy to describe the excitement and perseverance required in the industry, highlighting the importance of continuous energy and motivation.</li>
</ul>
<h3>Max Introduction</h3>
<ul>
<li>Scott introduces Max, the founder of Xaba, and expresses excitement about the conversation.</li>
<li>Max thanks Scott for the opportunity to discuss his work in San Francisco, focusing on cool technology and the positive atmosphere in the Bay Area.</li>
<li>Scott expresses his passion for technology and the challenge of keeping up with the rapid changes in the industry.</li>
<li>Max explains the concept of industrial automation and the rapid advancements in AI and physics AI, emphasizing the importance of connecting the physical world with machine learning.</li>
</ul>
<h3>Max's Background and Xaba's Mission</h3>
<ul>
<li>Max shares his academic background, including degrees in aerospace engineering, AI, and robotics, and his experience in various industrial automation projects.</li>
<li>Max discusses his work on the Dreamliner project, which revolutionized the aerospace industry with new materials and automation.</li>
<li>Max explains the importance of establishing communication between design and the physical world, highlighting his work in the automotive industry with companies like Ferrari and Lamborghini.</li>
<li>Max introduces Xaba, describing it as a company focused on bringing physics AI to industrial automation, aiming to create a synthetic brain for machines.</li>
</ul>
<h3>Xaba's Synthetic Brain and Its Components</h3>
<ul>
<li>Max explains the concept of Xaba's synthetic brain, which is architected like a human brain with three core layers: perception, deep side, and core.</li>
<li>The perception layer connects with various sensors to capture data from the environment, similar to how a human brain perceives the world.</li>
<li>The deep side layer is responsible for understanding the body's capabilities, akin to the motor functions in a human brain.</li>
<li>The core layer, which includes the hippocampus and amygdala, stores experiences and formulates new knowledge, enabling machines to solve complex problems and transform dreams into reality.</li>
</ul>
<h3>Challenges and Opportunities in Industrial Automation</h3>
<ul>
<li>Scott and Max discuss the challenges of collecting and interpreting data in industrial automation, emphasizing the need for dynamic, time-series data.</li>
<li>Max explains the limitations of current AI models, which rely on static data and lack the ability to understand the physical world's complexities.</li>
<li>Max highlights the importance of physics AI in creating reliable and efficient industrial automation systems, which can adapt to changing conditions and improve performance.</li>
<li>Max shares an example of a project involving a robot arm with a laser source, which required understanding the impact of environmental factors like temperature on material properties.</li>
</ul>
<h3>The Future of Physics AI and Quantum Computing</h3>
<ul>
<li>Max discusses the potential of physics AI to revolutionize various industries, including quantum computing and brain-computer interfaces.</li>
<li>Max explains the role of time series data in quantum computing, which uses probabilistic functions to describe qubits and requires precise control over physical processes.</li>
<li>Max expresses optimism about the future of quantum computing, particularly in the field of photonics, which offers more practical and scalable solutions.</li>
<li>Max emphasizes the importance of developing an ecosystem that supports the advancement of physics AI, including collaboration with the chip industry and other stakeholders.</li>
</ul>
<h3>Conclusion and Call to Action</h3>
<ul>
<li>Scott and Max reflect on the importance of storytelling and marketing in the industry, highlighting the need for companies to communicate their innovations and successes.</li>
<li>Max provides his contact information, including his LinkedIn profile and email, and mentions his upcoming speaking engagement at the IoT conference in San Jose.</li>
<li>Scott encourages listeners to connect with Max and explore the potential of physics AI to transform industrial automation and other fields.</li>
<li>The conversation concludes with a reminder of the importance of continuous innovation and collaboration in driving industry success.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MASSIMILIANO MORUZZI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/massimiliano-moruzzi-a6245518/" target="_blank" rel="noopener">https://www.linkedin.com/in/massimiliano-moruzzi-a6245518/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/xaba-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/xaba-inc/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.xaba.ai/" target="_blank" rel="noopener">https://www.xaba.ai/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe title="Massimiliano &quot;Max&quot; Moruzzi | Xaba, Inc. | xCongnition, Bringing Brains to your Bots" width="500" height="281" src="https://www.youtube.com/embed/ppKb6amigSY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/massimiliano-max-moruzzi-with-xaba-inc/">Massimiliano &#8220;Max&#8221; Moruzzi with Xaba, Inc.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/f701dc2f-2c40-438b-8bb0-5222093602d5/Max-Moruzzi-Conversation-converted.mp3" length="94481312" type="audio/mpeg" />

			</item>
		<item>
		<title>Alex Mecl with Realhand</title>
		<link>https://industrialtalk.com/episodes/alex-mecl-with-realhand/</link>
					<comments>https://industrialtalk.com/episodes/alex-mecl-with-realhand/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 20 Apr 2026 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/alex-mecl-with-realhand/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at MD&#038;M West and talking to Alex Mecl, Co-Founder Real Hand, Inc. about "Next level automation with hand dexterity".</p>
<p>The conversation features Scott MacKenzie from the Industrial Talk podcast discussing the MDNM West event with Alex Mecl, CMO and co-founder of Real Hand. Real Hand offers robotic hands with human-like dexterity to solve the final 10% of automation tasks that require human interaction. They can mimic up to 21 degrees of freedom (DOF) and incorporate pressure and tactile sensors. A use case involves sorting plastic bags, which can be learned by the robotic hand in 3-6 months. The company aims to enhance physical intelligence in robots, potentially revolutionizing fields like sign language translation. Listeners are encouraged to connect with Alex Meckel on LinkedIn.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/alex-mecl-with-realhand/">Alex Mecl with Realhand</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3419f390-abda-4667-8e74-a87f17b2183f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&M West</a> and talking to <strong>Alex Mecl, Co-Founder Real Hand, Inc. </strong>about &#8220;Next level automation with hand dexterity&#8221;<strong>.</strong></p>
<div>
<p>The conversation features Scott MacKenzie from the Industrial Talk podcast discussing the MDNM West event with Alex Mecl, CMO and co-founder of Real Hand. Real Hand offers robotic hands with human-like dexterity to solve the final 10% of automation tasks that require human interaction. They can mimic up to 21 degrees of freedom (DOF) and incorporate pressure and tactile sensors. A use case involves sorting plastic bags, which can be learned by the robotic hand in 3-6 months. The company aims to enhance physical intelligence in robots, potentially revolutionizing fields like sign language translation. Listeners are encouraged to connect with Alex Meckel on LinkedIn.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Visit the Real Hand booth at MD&M West to record an on-site Industrial Talk segment and take a photo if time allows.</li>
<li>[ ] Publish Alex Meckel’s contact information on the Industrial Talk platform so listeners can reach out to him.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
<li>Scott introduces the episode of Industrial Talk, sponsored by MD&M West and the News and Brews team.</li>
<li>Scott thanks the audience for their support and celebrates industry professionals for their boldness and innovation.</li>
<li>The podcast aims to celebrate industry professionals worldwide, emphasizing their daily problem-solving and collaboration in manufacturing.</li>
</ul>
<h3>Introduction of Alex Mecl and Real Hand</h3>
<ul>
<li>Scott introduces Alex Mecl, co-founder and CMO of Real Hand, a company focused on dexterity in automation.</li>
<li>Alex Mecl explains the concept of Real Hand, which aims to provide human-like dexterity in automation processes.</li>
<li>The company's tagline, &#8220;The Future of Dexterity,&#8221; is highlighted.</li>
<li>Scott describes the booth at MD&M West, showcasing real hands moving, which attracted attention.</li>
</ul>
<h3>Feedback and Demonstrations at MD&M West</h3>
<ul>
<li>Alex Mecl shares positive feedback from the MD&M West event, mentioning the piano demo that attracted many visitors.</li>
<li>The tele-ops demo also received significant attention, highlighting the company's innovative solutions.</li>
<li>Scott expresses interest in visiting the booth for an on-site demonstration.</li>
<li>Alex Meckel discusses the importance of having real hands in the booth to attract attention and facilitate discussions.</li>
</ul>
<h3>Background and Market Opportunity</h3>
<ul>
<li>Alex Mecl provides his background, including his experience in software integration and AI robotics.</li>
<li>The company's focus on solving the remaining 10% of automation processes that require human dexterity is explained.</li>
<li>The goal is to make production lines more efficient, safer, and collaborative by integrating human-like dexterity in robots.</li>
<li>The company aims to replace or enhance human involvement in automated processes, not to replace humans entirely.</li>
</ul>
<h3>Technical Details and Applications</h3>
<ul>
<li>Scott inquires about the technical aspects of integrating human-like dexterity in robots.</li>
<li>Alex Mecl explains the concept of Degrees of Freedom (DOF) and how Real Hand's hands mimic human dexterity.</li>
<li>The company's hands can range from DOF 11 to DOF 21, depending on the required dexterity.</li>
<li>The importance of software solutions and algorithms to train robotic hands is emphasized.</li>
</ul>
<h3>Use Cases and Real-World Applications</h3>
<ul>
<li>Alex Mecl provides a use case involving a company that produces medical bags and struggles with stacking and sorting them.</li>
<li>The company's automated process can produce 6000 bags per hour, but manual sorting is required at the end.</li>
<li>Real Hand's solution involves training the robotic hand to identify and sort the bags, potentially reducing the time required from three to six months.</li>
<li>The company's hands incorporate pressure sensors and tactile sensors to mimic human dexterity.</li>
</ul>
<h3>Future of Physical Intelligence</h3>
<ul>
<li>Alex Mecl discusses the concept of physical intelligence, where robotic hands are enhanced with additional sensors and software.</li>
<li>The goal is to create a hand that can perform complex tasks, similar to how a mouse revolutionized computer interaction.</li>
<li>Real Hand's future plans include integrating the hand with cameras and other sensors to achieve physical intelligence.</li>
<li>An example of physical intelligence is provided, where a robot can translate sign language in real-time, benefiting the deaf community.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott expresses amazement at the rapid advancements in robotics and automation.</li>
<li>Alex Mecl provides his contact information, encouraging listeners to reach out on LinkedIn.</li>
<li>The importance of attending events like MD&M West to stay updated with the latest innovations is emphasized.</li>
<li>Scott wraps up the episode, encouraging listeners to connect with Alex Meckel and explore the possibilities of Real Hand.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ALEX MECL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/alexmecl/" target="_blank" rel="noopener">https://www.linkedin.com/in/alexmecl/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/realhand-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/realhand-inc/</a></p>
<p><strong>Company Website: </strong><a href="https://www.realhand.com/" target="_blank" rel="noopener">https://www.realhand.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Alex Mecl | @RealhandInc | @MDM_Events | Next Level Automation with Human Like Dexterity" width="500" height="281" src="https://www.youtube.com/embed/_aMijilBtqc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/alex-mecl-with-realhand/">Alex Mecl with Realhand</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Tony Paine with HighByte</title>
		<link>https://industrialtalk.com/episodes/tony-paine-with-highbyte/</link>
					<comments>https://industrialtalk.com/episodes/tony-paine-with-highbyte/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 13 Apr 2026 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/tony-paine-with-highbyte/</guid>

					<description><![CDATA[<p>Industrial Talk is talking to Tony Paine, Co-Founder/CEO at HighByte about "Data insights solutions for your operational technology stack".</p>
<p>Scott Mackenzie hosts the Industrial Talk Podcast, celebrating industry professionals and discussing innovations. In this episode, he interviews Tony Paine, co-founder and CEO of HighByte, a company that specializes in data management and intelligence. Tony shares his 30-year experience in industrial automation, highlighting Hi By's role in standardizing and structuring data across enterprises. He emphasizes the importance of AI in preparing data for consumption and the need for a collaborative approach between IT and OT teams. Tony also discusses HighByte's implementation strategy, focusing on small, proof-of-value projects to demonstrate value and ease subsequent implementations. The conversation underscores the critical role of data in driving efficiency and resilience in manufacturing.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tony-paine-with-highbyte/">Tony Paine with HighByte</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9ca0fc6a-a37e-4f8d-b83d-a08a7427a84a"></iframe></div><p><strong><em>Industrial Talk </em></strong>is talking to <strong>Tony Paine, Co-Founder/CEO at HighByte </strong>about &#8220;Data insights solutions for your operational technology stack&#8221;<strong>.</strong></p>
<div>
<p>Scott Mackenzie hosts the Industrial Talk Podcast, celebrating industry professionals and discussing innovations. In this episode, he interviews Tony Paine, co-founder and CEO of HighByte, a company that specializes in data management and intelligence. Tony shares his 30-year experience in industrial automation, highlighting HighByte's role in standardizing and structuring data across enterprises. He emphasizes the importance of AI in preparing data for consumption and the need for a collaborative approach between IT and OT teams. Tony also discusses HighByte's implementation strategy, focusing on small, proof-of-value projects to demonstrate value and ease subsequent implementations. The conversation underscores the critical role of data in driving efficiency and resilience in manufacturing.</p>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
<li>Scott welcomes listeners to the Industrial Talk Podcast, emphasizing the importance of industry professionals.</li>
<li>Scott praises industry professionals for their boldness, bravery, and problem-solving skills.</li>
<li>Scott introduces Tony Paine, the guest of the episode, and sets the topic of the conversation: data.</li>
</ul>
<h3>Importance of Data and Technology in Industry</h3>
<ul>
<li>Scott discusses the significance of data and the need to normalize and bring real insights from it.</li>
<li>Scott emphasizes the role of technology in pushing boundaries and the importance of perseverance.</li>
<li>Scott promotes the Industrial Talk Podcast, highlighting its extensive coverage of industry topics.</li>
<li>Scott stresses the human element in industry success, noting that AI helps humans deliver better insights and solutions.</li>
</ul>
<h3>Challenges in Industry and the Role of Young Leaders</h3>
<ul>
<li>Scott addresses the challenge of finding and training new industry professionals.</li>
<li>Scott uses SpaceX as an example of youthful energy and innovative solutions.</li>
<li>Scott emphasizes the need for industry leaders to tell their stories and inspire the next generation.</li>
<li>Scott offers to help organizations communicate and inspire their employees and the industry.</li>
</ul>
<h3>Introduction of Tony Paine and His Background</h3>
<ul>
<li>Scott introduces Tony Paine, co-founder and CEO of HighByte, and provides a brief background on HighByte.</li>
<li>Tony Paine shares his experience in the industrial automation space for 30 years and his early interest in computers and software.</li>
<li>Tony Paine discusses his time at Kepware, focusing on data collection and making raw data available to various applications.</li>
<li>Tony Paine explains the evolution of HighByte, emphasizing the addition of intelligence and context to data.</li>
</ul>
<h3>HighByte's Role in Data Management and AI Impact</h3>
<ul>
<li>Tony Paine explains the founding of HighByte in August 2018 and its focus on managing and providing insights from data.</li>
<li>Tony Paine highlights the role of AI in driving the need for prepping and making data available for consumption.</li>
<li>Tony discusses the challenges of managing data speed and the importance of standardizing data across multiple sites.</li>
<li>Tony emphasizes the need for a platform like HighByte to tie into existing technologies and make them work together seamlessly.</li>
</ul>
<h3>HighByte's Implementation Strategy and Change Management</h3>
<ul>
<li>Tony outlines HighByte's implementation strategy, starting with a small use case to prove value.</li>
<li>Tony explains the importance of a platform like HighByte in tying into existing technologies and making them work as a whole.</li>
<li>Tony discusses the role of change management and the integration of HighByte with existing DevOps tools.</li>
<li>Tony Paine highlights the importance of executive support and the role of AI in driving data usability.</li>
</ul>
<h3>Handling Questionable Data and Reporting</h3>
<ul>
<li>Tony explains the concept of data pipelines in HighByte, which transforms raw data into usable data.</li>
<li>Tony discusses the use of AI agents to identify and report abnormal data patterns.</li>
<li>Tony emphasizes the importance of providing visualizations in the platform to see data flow and diagnose issues.</li>
<li>Tony explains the flexibility of HighByte in handling different data assets and normalizing them for enterprise-wide use.</li>
</ul>
<h3>Overcoming Market Roadblocks and Final Thoughts</h3>
<ul>
<li>Tony Paine identifies cultural resistance and existing infrastructure as common roadblocks in implementing HighByte.</li>
<li>Tony explains how HighByte extends the Purdue model to move data effectively between different layers without impacting existing systems.</li>
<li>Tony emphasizes the importance of adapting existing systems without disrupting their functionality.</li>
<li>Scott concludes the conversation by encouraging listeners to connect with Tony Paine and HighByte for more information and solutions.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>TONY PAINE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tonypaine/" target="_blank" rel="noopener">https://www.linkedin.com/in/tonypaine/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/highbyte/" target="_blank" rel="noopener">https://www.linkedin.com/company/highbyte/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.highbyte.com/" target="_blank" rel="noopener">https://www.highbyte.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Tony Paine | @HighByte | Standardizing and Structuring Data for Management and Intelligence" width="500" height="281" src="https://www.youtube.com/embed/LlwQce-aE6c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tony-paine-with-highbyte/">Tony Paine with HighByte</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/1b5f8549-b480-4e0b-92c4-99dbcfc65d83/Tony-Paine-Conversation-converted.mp3" length="68823432" type="audio/mpeg" />

			</item>
		<item>
		<title>Marian Schneider with Planar Motor</title>
		<link>https://industrialtalk.com/episodes/marian-schneider-with-planarmotor/</link>
					<comments>https://industrialtalk.com/episodes/marian-schneider-with-planarmotor/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 18 Mar 2026 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/marian-schneider-with-planarmotor/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at MD&#038;M West and talking to Marian Schneider, Applications Engineer at Planar Motor about "Innovative, Smart conveying systems".</p>
<p>Marian Schneider, a mechanical engineer from Germany now living in Vancouver, discussed the innovative technology of Planar Motors at the MD&#038;M West conference. Planar Motors uses magnetic levitation for motion, offering six degrees of freedom, including rotation, tipping, and tilting. The technology, which has been around for 10 years, is modular, flexible, and programmable, making it suitable for various assembly and packaging lines. Schneider highlighted the system's scalability, with applications ranging from small payloads to large systems with up to 1000 units. The technology is maintenance-free, relying on solid-state electronics and permanent magnets.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/marian-schneider-with-planarmotor/">Marian Schneider with Planar Motor</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/861e041c-1fc1-4353-a037-fc71fad0fa51"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.mdmwest.com/en/home.html" target="_blank" rel="noopener">MD&M West</a> and talking to <strong>Marian Schneider, Applications Engineer at Planar Motor </strong>about &#8220;Innovative, Smart conveying systems&#8221;<strong>.</strong></p>
<div>
<div>
<p>Marian Schneider, a mechanical engineer from Germany now living in Vancouver, discussed the innovative technology of Planar Motors at the MD&M West conference. Planar Motors uses magnetic levitation for motion, offering six degrees of freedom, including rotation, tipping, and tilting. The technology, which has been around for 10 years, is modular, flexible, and programmable, making it suitable for various assembly and packaging lines. Schneider highlighted the system's scalability, with applications ranging from small payloads to large systems with up to 1000 units. The technology is maintenance-free, relying on solid-state electronics and permanent magnets.</p>
<h2>Outline</h2>
<h3>MD&M West Event Overview</h3>
<ul>
<li>Scott introduces the episode of Industrial Talk, sponsored by MD&M West and the News and Brews team.</li>
<li>MD&M West is highlighted for its medtech automation, packaging, plastics, and design innovations.</li>
<li>Scott emphasizes the importance of attending MD&M West to connect with passionate individuals in the industry.</li>
<li>The event is described as a significant platform for innovation, energy, and conversation in the medtech industry.</li>
</ul>
<h3>Introduction of Marian Schneider</h3>
<ul>
<li>Scott introduces Marian Schneider, a key individual at Planar Motors.</li>
<li>Scott praises the impressive footage from Marian's booth at MD&M West.</li>
<li>Marian shares that the first day of the conference was very busy and exceeded expectations.</li>
<li>The eye-catching demo at Marian's booth drew in many attendees, making it hard to avoid.</li>
</ul>
<h3>Marian Schneider's Background</h3>
<ul>
<li>Marian shares his background, mentioning he is originally from Germany and now lives in Vancouver.</li>
<li>He has a background in mechanical engineering and transitioned to the solutions team at Planar Motors.</li>
<li>Marian has a degree in aerospace engineering and a master's in Mechatronics.</li>
<li>Speaker 1 is impressed by Marian's extensive educational background and achievements.</li>
</ul>
<h3>Planar Motors Technology</h3>
<ul>
<li>Marian explains the technology behind Planar Motors, which uses magnetic levitation for motion.</li>
<li>The technology allows for movement in any direction, including up, down, rotating, tipping, and tilting.</li>
<li>Planar Motors' technology is more advanced than traditional magnetic levitation systems.</li>
<li>The technology has been around for 10 years and is used in various applications, including assembly and packaging lines.</li>
</ul>
<h3>Applications and Flexibility of Planar Motors</h3>
<ul>
<li>Marian discusses the flexibility and scalability of Planar Motors' technology.</li>
<li>The system is modular and can be customized to fit different automation equipment and processes.</li>
<li>The motion on the system is programmable, allowing for quick changes in motion patterns without physical adjustments.</li>
<li>Planar Motors' technology is designed to meet both immediate and future needs with its flexible and scalable solutions.</li>
</ul>
<h3>Future Innovations and Customer Collaboration</h3>
<ul>
<li>Marian mentions potential future innovations, including smaller movers for smaller payloads and higher density.</li>
<li>The company is focused on improving motion capabilities, such as rotation speed and stability.</li>
<li>Software development is a significant part of Planar Motors' product, with ongoing efforts to make integration easier and reduce programming time.</li>
<li>The company works closely with customers to understand their needs and requirements, ensuring their solutions meet market demands.</li>
</ul>
<h3>Technical Details and Customer Support</h3>
<ul>
<li>Marian explains the technical details of Planar Motors' technology, including the use of permanent magnets and a 2D grid of coils.</li>
<li>The system is solid-state and does not require mechanical parts, making it robust and maintenance-free.</li>
<li>Planar Motors provides comprehensive support to customers, including application development, simulations, and virtual commissioning.</li>
<li>The company ensures that customers are well-supported throughout the entire life cycle of their systems.</li>
</ul>
<h3>Contact Information and Final Thoughts</h3>
<ul>
<li>Marian provides contact information for those interested in Planar Motors' technology, including email and LinkedIn.</li>
<li>Scott expresses his admiration for Marian's technology and encourages listeners to reach out to him.</li>
<li>The conversation concludes with a reminder to attend MD&M West next year to experience similar innovations.</li>
<li>Scott emphasizes the importance of manufacturing and the exciting developments in the industry, encouraging listeners to stay tuned for more conversations.</li>
</ul>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARIAN SCHNEIDER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:  </strong><a href="https://www.linkedin.com/in/marianlschneider/" target="_blank" rel="noopener">https://www.linkedin.com/in/marianlschneider/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/planar-motor/" target="_blank" rel="noopener">https://www.linkedin.com/company/planar-motor/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.planarmotor.com/" target="_blank" rel="noopener">https://www.planarmotor.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Marian Schneider | @planarmotor | @MDM_Events | Smart Conveying System | #manufacturing" width="500" height="281" src="https://www.youtube.com/embed/ZO0WbmvA5Z4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/marian-schneider-with-planarmotor/">Marian Schneider with Planar Motor</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<item>
		<title>Chris Chuang with Relay</title>
		<link>https://industrialtalk.com/episodes/chris-chuang-with-relaypro/</link>
					<comments>https://industrialtalk.com/episodes/chris-chuang-with-relaypro/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 23 Dec 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/chris-chuang-with-relaypro/</guid>

					<description><![CDATA[<p>Industrial Talk is talking to Chris Chuang, Co-Founder and CEO at Relay about "Reliable communication solution for improved organizational safety".</p>
<p>Chris Chuang from Relay discussed the importance of communication in manufacturing safety on the Industrial Talk Podcast. Relay's device, which integrates Wi-Fi and cellular networks, is designed for frontline workers and offers features like panic buttons, location tracking, and real-time language translation. The device, manufactured in-house, is durable and resistant to harsh conditions. Chuang emphasized the role of AI in enhancing productivity and safety, aiming to digitize workflows and improve efficiency. Relay's five-year journey in the market is built on reliable radio performance, now poised to leverage AI for data-driven insights and automation.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/chris-chuang-with-relaypro/">Chris Chuang with Relay</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/694a664c-a6bd-4563-b97e-ecdefcf9edf3"></iframe></div><p><strong><em>Industrial Talk </em></strong>is talking to <strong>Chris Chuang, Co-Founder and CEO at Relay </strong>about &#8220;Reliable communication solution for improved organizational safety&#8221;<strong>.</strong></p>
<div>
<p>Chris Chuang from Relay discussed the importance of communication in manufacturing safety on the Industrial Talk Podcast. Relay's device, which integrates Wi-Fi and cellular networks, is designed for frontline workers and offers features like panic buttons, location tracking, and real-time language translation. The device, manufactured in-house, is durable and resistant to harsh conditions. Chuang emphasized the role of AI in enhancing productivity and safety, aiming to digitize workflows and improve efficiency. Relay's five-year journey in the market is built on reliable radio performance, now poised to leverage AI for data-driven insights and automation.</p>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
<li>Scott welcomes Chris Chuang from Relay and highlights the importance of communication in safety, especially in manufacturing.</li>
<li>The conversation aims to discuss the necessity of proper communication and its impact on safety, particularly in the context of reshoring and nearshoring.</li>
<li>Scott mentions technical difficulties faced at the beginning but expresses satisfaction with the eventual conversation.</li>
</ul>
<h3>Chris Chuang's Background and Relay's Mission</h3>
<ul>
<li>Scott shares information about Chris, including his background in consulting, venture capital, and entrepreneurship.</li>
<li>Chris discusses his professional journey, starting with consulting in telecom and venture capital, and his involvement in companies like Matricity and Bandwidth.</li>
<li>Chris explains the creation of Republic Wireless, which aimed to save consumers money by merging Wi-Fi and cellular networks.</li>
<li>The discussion transitions to Relay, a solution designed for frontline workers, emphasizing the importance of communication and safety.</li>
</ul>
<h3>Relay's Technology and Manufacturing</h3>
<ul>
<li>Scott inquires about the manufacturing process of Relay's communication device.</li>
<li>Chris explains that Relay manufactures the device in-house, focusing on simplicity and durability.</li>
<li>The device is designed to be compact, durable, and easy to use, with features like waterproofing and location tracking.</li>
<li>Chris shares anecdotes about the device's durability, including drop testing and real-world scenarios where the device performed well.</li>
</ul>
<h3>Safety Features and AI Integration</h3>
<ul>
<li>Chris discusses the safety features of Relay, including a panic button that triggers a dynamic radio channel and location broadcasting.</li>
<li>The device is designed to enhance safety by providing real-time communication and location tracking during emergencies.</li>
<li>Chris explains how AI is integrated into the platform to proactively check on workers in potentially dangerous situations.</li>
<li>The conversation touches on the importance of human interaction in maintaining trust and building relationships, even in the context of AI-driven solutions.</li>
</ul>
<h3>Future Plans and Vision for Relay</h3>
<ul>
<li>Chris outlines Relay's future plans, focusing on leveraging AI to unlock the power of data and digitize workflows.</li>
<li>The company aims to integrate AI with their cloud-based platform to provide more efficient and actionable insights for frontline workers.</li>
<li>Chris mentions the importance of earning trust by delivering a reliable radio solution before introducing advanced features.</li>
<li>The discussion concludes with Chris expressing his enthusiasm for the future of Relay and the potential for AI to enhance human productivity.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RYAN CHUANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/chrischuang1/" target="_blank" rel="noopener">https://www.linkedin.com/in/chrischuang1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/relaypro/" target="_blank" rel="noopener">https://www.linkedin.com/company/relaypro/</a></p>
<p><strong>Company Website:</strong> <a href="https://relaypro.com/" target="_blank" rel="noopener">https://relaypro.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Chris Chuang | @RelayPro | Reliable Communications Platform Focused on Operational Safety" width="500" height="281" src="https://www.youtube.com/embed/xZHm3yFwhsM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/chris-chuang-with-relaypro/">Chris Chuang with Relay</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Jay Limburn with Ataccama</title>
		<link>https://industrialtalk.com/episodes/jim-limburn-with-ataccama/</link>
					<comments>https://industrialtalk.com/episodes/jim-limburn-with-ataccama/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 25 Nov 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jim-limburn-with-ataccama/</guid>

					<description><![CDATA[<p>Industrial Talk is talking to Jay Limburn, Chief Product Officer about "Unleashing the power of data for operational excellence".</p>
<p>Scott Mackenzie hosts the Industrial Talk Podcast, featuring industry professionals like Jay Limburn from Atacama, who discusses the importance of data trust and AI initiatives. Atacama's platform helps organizations integrate and enrich data from various sources, providing a unified view and a trust score to ensure data reliability. This is crucial for AI and automation, which are essential for business efficiency and competitive advantage. Upcoming events include Power Gen in January and M D and M West in February. The conversation emphasizes the need for clean data to support AI and automation, which is vital for resilient businesses.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jim-limburn-with-ataccama/">Jay Limburn with Ataccama</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ad48b91e-a785-4d15-b3f4-cf8a0f34f0e7"></iframe></div><p><strong><em>Industrial Talk </em></strong>is talking to <strong>Jay Limburn, Chief Product Officer at Ataccama </strong>about &#8220;Unleashing the power of data for operational excellence&#8221;<strong>.</strong></p>
<div>
<p>Scott Mackenzie hosts the Industrial Talk Podcast, featuring industry professionals like Jay Limburn from Ataccama, who discusses the importance of data trust and AI initiatives. Atacama's platform helps organizations integrate and enrich data from various sources, providing a unified view and a trust score to ensure data reliability. This is crucial for AI and automation, which are essential for business efficiency and competitive advantage. Upcoming events include Power Gen in January and M D and M West in February. The conversation emphasizes the need for clean data to support AI and automation, which is vital for resilient businesses.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Jay Limburn on LinkedIn to learn more about Atacama's solutions.</li>
<li>[ ] Visit the Atacama website at atacama.com to explore their data trust platform.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie welcomes industry professionals and stresses the importance of storytelling to inspire the next generation of industrial leaders.</li>
<li>Scott highlights the excitement in the industry and the need for advocates to share their stories.</li>
<li>Scott introduces Jay Limburn from Atacama, focusing on the importance of data and the role of companies like Atacama in data insights.</li>
</ul>
<h3>Announcements and Upcoming Events</h3>
<ul>
<li>Scott announces two new podcasts: &#8220;Ask Molly&#8221; and &#8220;The Business Beatitudes.&#8221;</li>
<li>&#8220;Ask Molly&#8221; features Scott's daughter Molly, who helps him with marketing challenges.</li>
<li>&#8220;The Business Beatitudes&#8221; focuses on seven components of success in industry, emphasizing virtues like humility and selflessness.</li>
<li>Scott mentions upcoming events: Power Gen in January and M D and M West in February, highlighting the importance of power generation and manufacturing.</li>
</ul>
<h3>Introduction of Jay Limburn and Atacama</h3>
<ul>
<li>Scott introduces Jay Limburn, Chief Product Officer at Atacama, and discusses the importance of data in the industry.</li>
<li>Jay explains Atacama's focus on Data Trust, which involves giving meaning to data to make better decisions.</li>
<li>Jay shares his 25-year background in data and AI, emphasizing the importance of data in AI initiatives.</li>
<li>Scott and Jay discuss the challenges of data cleanliness and the importance of a solid data foundation for AI success.</li>
</ul>
<h3>Challenges of Legacy Systems and Data Integration</h3>
<ul>
<li>Scott and Jay discuss the challenges of integrating legacy systems with modern data sources.</li>
<li>Jay explains how Atacama connects to various data sources, enriches metadata, and provides data quality and observability.</li>
<li>Jay emphasizes the importance of having a unified view of data from different sources to support AI initiatives.</li>
<li>Scott and Jay discuss the human aspect of data management and the need for trust in data to drive automation and efficiency.</li>
</ul>
<h3>Trust and Quality in Data</h3>
<ul>
<li>Jay explains the concept of a trust score, which measures the reliability of data, and how it can be configured based on industry standards.</li>
<li>Scott and Jay discuss the importance of trust in data for decision-making and the impact of data quality on business processes.</li>
<li>Jay highlights the role of anomaly detection and auto-correction in maintaining data quality.</li>
<li>Scott and Jay discuss the importance of trust in data for automation and the competitive advantage it provides.</li>
</ul>
<h3>Evolution of Data and Change Management</h3>
<ul>
<li>Scott and Jay discuss the dynamic nature of data and the need for continuous data management.</li>
<li>Jay explains how Atacama's Data Trust Index helps organizations evolve their data usage and trust over time.</li>
<li>Scott and Jay discuss the importance of change management in incorporating new data sources and maintaining data quality.</li>
<li>Jay emphasizes the role of automation in data management and the need for consistent data programs as data volumes increase.</li>
</ul>
<h3>Impact of Data on Business Efficiency</h3>
<ul>
<li>Scott and Jay discuss the impact of data on business efficiency and the importance of trust in data for decision-making.</li>
<li>Jay explains how Atacama's platform helps organizations automate data management processes and improve data quality.</li>
<li>Scott and Jay discuss the competitive advantage of having trusted data and the importance of data innovation in AI and analytics.</li>
<li>Jay emphasizes the role of data in driving business efficiency and the need for a data-driven culture in organizations.</li>
</ul>
<h3>Future of Data and AI</h3>
<ul>
<li>Scott and Jay discuss the future of data and AI, emphasizing the importance of getting data right for successful AI initiatives.</li>
<li>Jay explains how data-driven AI will lead to successful automation and lower costs in manufacturing.</li>
<li>Scott and Jay discuss the role of AI in augmenting human capabilities and the importance of a human-in-the-loop approach.</li>
<li>Jay emphasizes the need for a solid data foundation to support AI and automation initiatives.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott thanks Jay for the insightful conversation and emphasizes the importance of data in creating resilient businesses.</li>
<li>Jay provides contact information for Atacama and encourages listeners to reach out for more information.</li>
<li>Scott encourages listeners to visit industrialtalk.com for more resources and to connect with Jay on LinkedIn.</li>
<li>Scott wraps up the podcast, emphasizing the importance of storytelling and inspiring the next generation of industrial leaders.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JAY LIMBURN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jaylimburn/" target="_blank" rel="noopener">https://www.linkedin.com/in/jaylimburn/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ataccama/" target="_blank" rel="noopener">https://www.linkedin.com/company/ataccama/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.ataccama.com/" target="_blank" rel="noopener">https://www.ataccama.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jay Limburn | @ataccama | Unleashing the Power of Data for Operational Excellence" width="500" height="281" src="https://www.youtube.com/embed/rcCyszD2RLg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jim-limburn-with-ataccama/">Jay Limburn with Ataccama</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Kevin Turpin with Weavix</title>
		<link>https://industrialtalk.com/episodes/kevin-trupin-with-weavix/</link>
					<comments>https://industrialtalk.com/episodes/kevin-trupin-with-weavix/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 14 Jul 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/kevin-trupin-with-weavix/</guid>

					<description><![CDATA[<p>Industrial Talk is talking to Kevin Turpin, Chief Executive Officer at Weavix about "Connecting disconnected workers for operational success".</p>
<p>Scott MacKenzie hosts an industrial podcast celebrating professionals and their innovations. Kevin Turpin, CEO of Weavix, discusses their platform that enhances industrial communication and problem-solving. Weavix offers a real-time communication system that integrates data and translation, improving efficiency and safety. Turpin highlights a case where a five-minute reduction in pushback time for an airline could save $1.5 billion. Weavix's platform, which can be implemented quickly, aims to connect and empower the workforce, reducing incidents and improving operational efficiency. The platform also offers customer support directly on the device.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kevin-trupin-with-weavix/">Kevin Turpin with Weavix</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f2a6ac85-4be9-48f7-8be2-c10b4ae0d1a5"></iframe></div><p><strong><em>Industrial Talk </em></strong>is talking to <strong>Kevin Turpin, Chief Executive Officer at Weavix </strong>about &#8220;<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Connecting a disconnected workforce for operational success</span>&#8220;<strong>.</strong></p>
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<p>Scott MacKenzie hosts an industrial podcast celebrating professionals and their innovations. Kevin Turpin, CEO of Weavix, discusses their platform that enhances industrial communication and problem-solving. Weavix offers a real-time communication system that integrates data and translation, improving efficiency and safety. Turpin highlights a case where a five-minute reduction in pushback time for an airline could save $1.5 billion. Weavix's platform, which can be implemented quickly, aims to connect and empower the workforce, reducing incidents and improving operational efficiency. The platform also offers customer support directly on the device.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Explore how Weavix's platform could integrate with the company's existing systems and processes to drive operational improvements.</li>
<li>[ ] Consider implementing Weavix to enhance communication, collaboration, and problem-solving for the frontline workforce.</li>
<li>[ ] Reach out to hello@weavix.com or connect with Kevin Turpin on LinkedIn to learn more about Weavix's solutions.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Purpose of the Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
<li>Scott highlights the importance of industrial professionals in solving daily problems and making the world a better place.</li>
<li>The podcast aims to celebrate industry professionals and their contributions to the industry.</li>
<li>Scott introduces Kevin Turpin from Weavix, a company focused on better communication and insights in industrial operations.</li>
</ul>
<h3>Challenges in Industrial Communication</h3>
<ul>
<li>Scott discusses the need for faster information exchange in the industry, emphasizing the importance of real-time insights.</li>
<li>Scott mentions the slow pace of traditional media and the need for immediate information to drive company success.</li>
<li>Scott introduces the Industrial News Network (INN) as a platform to provide real-time updates and insights for industrial professionals.</li>
<li>Scott expresses his passion for speed and the importance of solving problems quickly in the industry.</li>
</ul>
<h3>Introduction of Kevin Turpin and Weavix</h3>
<ul>
<li>Kevin Turpin introduces himself as the CEO of Weavix, a company focused on connecting the disconnected workforce.</li>
<li>Kevin shares his background, mentioning his previous startups and his mission to help frontline workers.</li>
<li>Kevin explains the origin of the name Weavix, emphasizing the company's goal to weave together different parts of the workforce.</li>
<li>Scott and Kevin discuss the importance of communication and technology in solving industrial problems.</li>
</ul>
<h3>Weavix's Solution for Industrial Communication</h3>
<ul>
<li>Kevin explains how Weavix addresses the limitations of traditional radio communication by providing a purpose-built device.</li>
<li>The device integrates various communication technologies, including cellular and Wi-Fi, to provide real-time data and translation.</li>
<li>Kevin highlights the importance of noise cancellation and other features to improve communication in noisy environments.</li>
<li>Weavix's platform orchestrates communication to solve problems quickly, reducing frustration and turnover among workers.</li>
</ul>
<h3>Use Cases and Benefits of Weavix</h3>
<ul>
<li>Kevin provides a use case involving a tug problem at an airport, demonstrating how Weavix's platform can quickly resolve issues.</li>
<li>The platform identifies the right individuals to contact based on the user's role and location.</li>
<li>Weavix's data analytics help identify recurring problems, providing valuable insights for preventative maintenance.</li>
<li>Kevin emphasizes the importance of accurate data and the company's goal to help workers succeed in their roles.</li>
</ul>
<h3>Implementation and Integration of Weavix</h3>
<ul>
<li>Kevin discusses the ease of implementing Weavix, mentioning a large auto manufacturer that implemented 1000 devices in two days.</li>
<li>Weavix's platform is designed to be intuitive and easy to use, with customer support available on the device.</li>
<li>The platform integrates with existing systems through APIs, allowing for seamless data transfer and analysis.</li>
<li>Kevin highlights the company's vision of being a hub for all communication and data needs, from the moment workers enter the facility until they leave.</li>
</ul>
<h3>Value and Impact of Weavix</h3>
<ul>
<li>Kevin explains the significant cost savings that can be achieved through improved communication and problem-solving.</li>
<li>Weavix's platform ensures data accuracy, reducing the issue of bad data and providing long-term insights.</li>
<li>The platform enhances safety by reducing incidents and improving communication among workers.</li>
<li>Kevin emphasizes the importance of educating and engaging the workforce to achieve operational efficiency and improve overall performance.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott and Kevin discuss the importance of innovation, collaboration, and education in successful companies.</li>
<li>Kevin encourages listeners to reach out to Weavix for more information and to learn how the platform can benefit their operations.</li>
<li>Scott thanks Kevin for the conversation and highlights the importance of the Industrial News Network in providing timely information to industry professionals.</li>
<li>The podcast concludes with Scott encouraging listeners to connect with Kevin and explore the benefits of Weavix's platform.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ALAN ROSS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/amrstr179/" target="_blank" rel="noopener">https://www.linkedin.com/in/amrstr179/</a></p>
<p><strong>Company Website:</strong> <a href="https://apc.media/" target="_blank" rel="noopener">https://apc.media/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Kevin Turpin | CEO | Weavix | Connecting a disconnected workforce" width="500" height="281" src="https://www.youtube.com/embed/Pu3ih_Gs3Hc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kevin-trupin-with-weavix/">Kevin Turpin with Weavix</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/5f5937b3-efd5-40e2-82dd-784000b7fe9f/Kevin-Turpin-Weavix-Conversation-Mp3.mp3" length="54329903" type="audio/mpeg" />

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		<title>Paul Jackson with Method</title>
		<link>https://industrialtalk.com/episodes/paul-jackson-with-method/</link>
					<comments>https://industrialtalk.com/episodes/paul-jackson-with-method/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 20 May 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/paul-jackson-with-method/</guid>

					<description><![CDATA[<p>Scott MacKenzie hosts Paul Jackson on the Industrial Talk Podcast, highlighting the renaissance in the industry and the importance of innovation, collaboration, and education. Paul Jackson, CEO of Method.me, discusses their no-code CRM platform designed for small businesses, particularly those using QuickBooks. Jackson shares a case study of a custom medical cabinet manufacturer who used Method.me to streamline their estimate process, saving time and costs. He emphasizes the potential of no-code solutions to adapt to business changes and predicts AI integration for future customization. Jackson also mentions the challenges of ERP systems and the importance of adopting technology to avoid business plateaus.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-jackson-with-method/">Paul Jackson with Method</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/18988bda-ad33-4419-ab8b-efb30a7aef03"></iframe></div><div>
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<p>Scott MacKenzie hosts Paul Jackson on the Industrial Talk Podcast, highlighting the renaissance in the industry and the importance of innovation, collaboration, and education. Paul Jackson, CEO of Method.me, discusses their no-code CRM platform designed for small businesses, particularly those using QuickBooks. Jackson shares a case study of a custom medical cabinet manufacturer who used Method.me to streamline their estimate process, saving time and costs. He emphasizes the potential of no-code solutions to adapt to business changes and predicts AI integration for future customization. Jackson also mentions the challenges of ERP systems and the importance of adopting technology to avoid business plateaus.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] @Scott MacKenzie &#8211; Consider attending the Boston ME Device conference in September 30 &#8211; October 1, 2025, as it may be relevant for businesses in the medical manufacturing industry.</li>
<li>[ ] Reach out to Paul Jackson at method.me/industrial-talk to learn more about the platform and how it could benefit your business.</li>
<li>[ ] Explore the evaluation process and checklist that method.me provides to help businesses determine their software needs.</li>
</ul>
<h2>Budget</h2>
<ul>
<li>Custom estimate screen for a client cost $1,500.</li>
<li>Method is cheaper and less time-consuming than ERP solutions.</li>
</ul>
<h2>Competition</h2>
<ul>
<li>ERPs were mentioned as complex and costly alternatives.</li>
<li>Excel and pen/paper are common alternatives used by 62% of Method's customers.</li>
<li>SOS inventory mentioned as complementary solution for stronger inventory management.</li>
</ul>
<h2>Objections</h2>
<ul>
<li>Cost might be a shock for those not used to custom solutions.</li>
<li>Biggest competition is not using anything, relying on Excel or pen and paper.</li>
<li>Adoption of technology versus current practices can be challenging for small businesses.</li>
<li>Small business owners often become bottlenecks, struggling to automate processes.</li>
</ul>
<h2>Need</h2>
<ul>
<li>Custom medical cabinet manufacturer struggled with complex estimation process.</li>
<li>Owner became bottleneck for company growth due to manual processes.</li>
<li>Businesses struggle to adopt technology, often using Excel or pen/paper.</li>
<li>Companies hit roadblocks when scaling, needing customizable software solutions.</li>
</ul>
<h2>Sentiment</h2>
<ul>
<li>The tone was overwhelmingly positive, with Scott expressing excitement about the solution.</li>
<li>Paul shared success stories and benefits of Method's no-code platform enthusiastically.</li>
<li>Scott described the conversation as &#8220;great&#8221; and the solution as &#8220;impressive&#8221;.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction to Industrial Talk Podcast</h3>
<ul>
<li>Speaker 1 introduces the Industrial Talk Podcast with Scott MacKenzie, emphasizing its focus on industry professionals and innovations.</li>
<li>Scott MacKenzie welcomes listeners and highlights the importance of industrial professionals, encouraging them to own their achievements.</li>
<li>Scott MacKenzie discusses the current renaissance in the industry and the excitement surrounding new technologies and solutions.</li>
<li>Scott MacKenzie mentions his upcoming book, which will provide strategies for solving pain points in the industry, and encourages listeners to download it.</li>
</ul>
<h3>Introduction of Paul Jackson and Method.me</h3>
<ul>
<li>Scott MacKenzie introduces Paul Jackson, founder and CEO of Method.me, a CRM platform designed for small businesses.</li>
<li>Paul Jackson's background is briefly discussed, including his experience in running a service business and his transition to software development.</li>
<li>Scott MacKenzie emphasizes the importance of educating, collaborating, and innovating in the industry.</li>
<li>Paul Jackson's company, Method.me, is highlighted as a nimble and powerful CRM platform that syncs well with QuickBooks.</li>
</ul>
<h3>Paul Jackson's Background and Method.me's Purpose</h3>
<ul>
<li>Paul Jackson provides a detailed background, including his education in finance, his experience running a service business, and his transition to software development.</li>
<li>Paul Jackson explains the concept of Method.me as a no-code platform designed to help small businesses create their own apps and customize their CRM.</li>
<li>The initial idea behind Method.me was to solve the scaling problem faced by small businesses as they grow.</li>
<li>Paul Jackson discusses the importance of understanding customer pain points and providing relief through customizable solutions.</li>
</ul>
<h3>Case Study: Custom Medical Cabinets</h3>
<ul>
<li>Paul Jackson shares a case study of a company that creates custom medical cabinets and uses Method.me to streamline their estimation process.</li>
<li>The company had outgrown their previous software and needed a more flexible solution to manage their complex estimation process.</li>
<li>Method.me helped the company create a custom app using drag-and-drop tools, which significantly improved their efficiency and accuracy.</li>
<li>The custom app allowed the company to track cabinet configurations, manage warranties, and provide better service to their customers.</li>
</ul>
<h3>No-Code Solutions and QuickBooks Integration</h3>
<ul>
<li>Paul Jackson explains the concept of no-code solutions and how they allow small businesses to create their own apps without needing to code.</li>
<li>Method.me integrates well with QuickBooks, making it easier for businesses to manage their financial data and automate workflows.</li>
<li>Paul Jackson discusses the benefits of no-code solutions, including cost-effectiveness, flexibility, and the ability to customize software to meet specific business needs.</li>
<li>The conversation touches on the limitations of traditional ERP systems and how no-code solutions can provide a more tailored and efficient solution for small businesses.</li>
</ul>
<h3>Future of No-Code and AI Integration</h3>
<ul>
<li>Paul Jackson discusses the future of no-code solutions and their potential integration with AI to create more customized and automated software.</li>
<li>The vision is for AI to be able to generate custom software based on user inputs, eliminating the need for traditional coding.</li>
<li>Paul Jackson shares his excitement about the potential of AI to revolutionize the way businesses create and manage software.</li>
<li>The conversation highlights the importance of staying ahead of technological advancements and adopting innovative solutions to improve business efficiency.</li>
</ul>
<h3>Challenges and Adoption of No-Code Solutions</h3>
<ul>
<li>Paul Jackson identifies the main challenges in adopting no-code solutions, including the initial cost and the need for businesses to change their processes.</li>
<li>The biggest competition for no-code solutions is often the status quo, with many businesses still relying on Excel, pen, and paper for their operations.</li>
<li>Paul Jackson emphasizes the importance of educating businesses about the benefits of no-code solutions and helping them transition from outdated methods.</li>
<li>The conversation highlights the need for a cultural shift in the industry to embrace new technologies and improve overall efficiency.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott MacKenzie wraps up the conversation by encouraging listeners to connect with Paul Jackson and explore the benefits of Method.me.</li>
<li>Paul Jackson provides a specific link for listeners to access Method.me and download a checklist to help them evaluate their business needs.</li>
<li>Scott MacKenzie reiterates the importance of staying informed and adopting innovative solutions to succeed in the industry.</li>
<li>The conversation ends with a reminder of the upcoming medical device conference in Boston and the importance of continuous learning and collaboration.</li>
</ul>
</div>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PAUL JACKSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paulalexjackson/" target="_blank" rel="noopener">https://www.linkedin.com/in/paulalexjackson/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/method-integration/" target="_blank" rel="noopener">https://www.linkedin.com/company/method-integration/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.method.me/" target="_blank" rel="noopener">https://www.method.me/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Paul Jackson | Method.me | Nimble CRM for Today&#039;s Dynamic Industrial Market" width="500" height="281" src="https://www.youtube.com/embed/nb_zVuQnYdo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-jackson-with-method/">Paul Jackson with Method</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Hartmut Hahn with Userlane</title>
		<link>https://industrialtalk.com/episodes/hartmut-hahn-userlane/</link>
					<comments>https://industrialtalk.com/episodes/hartmut-hahn-userlane/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 08 Jul 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/hartmut-hahn-userlane</guid>

					<description><![CDATA[<p>Industrial Talk is chatting with Hartmut Hahn, CEO at Userlane about “Extracting greater value and user adoption out of your technology stack”.</p>
<p>Scott MacKenzie and Hartmut Hahn discussed challenges in extracting value from technology stacks, optimizing software use, and reducing software spend. They emphasized the importance of data-driven insights and user engagement to identify areas of improvement. Hartmut highlighted their platform's ability to track user interactions and provide a framework for evaluating software use. Scott MacKenzie questioned how their approach could accommodate different organizational processes. Later, Hartmut discussed the role of predictive analytics in technology adoption, emphasizing the need for a comprehensive understanding of business processes and constant monitoring. The speakers also highlighted the importance of predicting user adoption and efficiency, reaching out to Hardware Lane company for collaboration, and leveraging technology to solve problems.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/hartmut-hahn-userlane/">Hartmut Hahn with Userlane</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/cbf41574-a4ec-46e0-8e55-86693cd79374"></iframe></div><p><strong><em>Industrial Talk </em></strong>is chatting with <b>Hartmut Hahn, CEO at Userlane </b>about “Extracting greater value and user adoption out of your technology stack”.</p>
<div>
<div>
<p>Scott MacKenzie and Hartmut Hahn discussed challenges in extracting value from technology stacks, optimizing software use, and reducing software spend. They emphasized the importance of data-driven insights and user engagement to identify areas of improvement. Hartmut highlighted their platform's ability to track user interactions and provide a framework for evaluating software use. Scott MacKenzie questioned how their approach could accommodate different organizational processes. Later, Hartmut discussed the role of predictive analytics in technology adoption, emphasizing the need for a comprehensive understanding of business processes and constant monitoring. The speakers also highlighted the importance of predicting user adoption and efficiency, reaching out to Hardware Lane company for collaboration, and leveraging technology to solve problems.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Userlane directly through their website or contact Hartmut Hahn on LinkedIn for a demo or trial of their software.</li>
<li>[ ] Promote industrial podcasts or technologies on the Industrial Talk platform by contacting Scott MacKenzie. (Podcast owners, technology companies)</li>
<li>[ ] Map out key business processes to track within Userlane's software once onboarding.</li>
</ul>
<h2>Outline</h2>
<h3>Using technology to extract value from digital transformation solutions.</h3>
<ul>
<li>Scott MacKenzie interviews Hartmut Hahn about Userlane platform insights.</li>
<li>Industrial talk provides a platform for podcasts and technology solutions to reach a wider audience.</li>
<li>Scott MacKenzie interviews Heartburn about technology solutions.</li>
</ul>
<h3>Software usage and efficiency in large organizations.</h3>
<ul>
<li>Hartmut: Companies buy many software solutions, often without proper implementation.</li>
<li>Hartmut: Companies struggle with paying consultancies for software implementation.</li>
<li>Hartmut: Executives have gut feelings about software usage, but no data to back it up.</li>
<li>Hartmut: Userlane analyzes software stack to identify usage patterns, struggles, and areas for improvement.</li>
</ul>
<h3>Process mapping and monitoring in software development.</h3>
<ul>
<li>Hartmut explains how their software tracks employee interactions across five dimensions to provide a score for each software, highlighting differences in implementation across organizations.</li>
<li>Hartmut emphasizes the importance of process mapping and its value in identifying areas for improvement.</li>
<li>Hartmut: Monitor processes constantly, adjust yellow/green indicators based on business needs.</li>
<li>Hartmut: Executives like constant monitoring, but may not know extent of Salesforce licenses or usage.</li>
</ul>
<h3>Optimizing software spend and improving user experience.</h3>
<ul>
<li>Hartmut mentions realizing unnecessary software costs and Shadow IT usage.</li>
<li>Scott MacKenzie agrees, highlighting the importance of technology stack optimization.</li>
<li>Hartmut suggests optimizing software spend by identifying unused licenses and improving usage of business-critical software.</li>
<li>Hartmut offers solutions to increase employee engagement and motivation, such as creating interactive guides and content within the application.</li>
</ul>
<h3>Technology efficiency and predictive analytics for business success.</h3>
<ul>
<li>Scott MacKenzie: Predicting user adoption, efficiency, and inefficiencies in technology.</li>
<li>Hartmut: Predicting new releases' impact on productivity, addressing inefficiencies.</li>
<li>Hartmut encourages listeners to reach out for collaboration on technology solutions.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>HARTMUT HAHN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/hartmuthahn/" target="_blank" rel="noopener">https://www.linkedin.com/in/hartmuthahn/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/userlane/" target="_blank" rel="noopener">https://www.linkedin.com/company/userlane/</a></p>
<p><strong>Company Website: </strong><a href="https://www.userlane.com/" target="_blank" rel="noopener">https://www.userlane.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Hartmut Hahn | Userlane | Extracting greater value and user adoption out of your technology stack" width="500" height="281" src="https://www.youtube.com/embed/SEv3OlcXTag?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Palo Alto Networks</strong>: <a href="https://www.paloaltonetworks.com/" target="_blank" rel="noopener">https://www.paloaltonetworks.com/</a></p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com" target="_blank" rel="noopener">https://hitachids.com</a>/</p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
</div>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/hartmut-hahn-userlane/">Hartmut Hahn with Userlane</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Roger Hebert with Boston Dynamics</title>
		<link>https://industrialtalk.com/episodes/roger-hebert-bostondynamics/</link>
					<comments>https://industrialtalk.com/episodes/roger-hebert-bostondynamics/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 14 Jun 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/roger-hebert-bostondynamics</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at PowerGen and talking to Roger Hebert, Sales Manager with Boston Dynamics about "Leveraging robotic solutions to perform dangerous and mundane industrial work".</p>
<p>Roger Hebert and Scott MacKenzie discuss the potential of Boston Dynamics' Spot robot in power generation, highlighting its ability to operate in hazardous environments and perform repetitive data collection tasks. They explore the durability of Spot and its applications in various industries, including manufacturing and power generation, emphasizing the benefits of robotics in improving efficiency and safety in power plant maintenance. However, they also acknowledge the ethical implications of these technologies.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-hebert-bostondynamics/">Roger Hebert with Boston Dynamics</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/111dad46-742a-43f7-a895-b3ed1674d66f"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.powergen.com/" target="_blank" rel="noopener">PowerGen</a> and talking to <strong>Roger Hebert, Sales Manager with Boston Dynamics </strong>about &#8220;Leveraging robotic solutions to perform dangerous and mundane industrial work&#8221;.</p>
<div>
<p>Roger Hebert and Scott MacKenzie discuss the potential of Boston Dynamics' Spot robot in power generation, highlighting its ability to operate in hazardous environments and perform repetitive data collection tasks. They explore the durability of Spot and its applications in various industries, including manufacturing and power generation, emphasizing the benefits of robotics in improving efficiency and safety in power plant maintenance. However, they also acknowledge the ethical implications of these technologies.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Boston Dynamics for more information or product demos.</li>
<li>[ ] Consider attending future PowerGen conferences for industry insights.</li>
<li>[ ] Share more robotics videos on social media to showcase technologies.</li>
</ul>
<h2>Outline</h2>
<h3>Using robots for power generation safety inspections and data collection.</h3>
<ul>
<li>Roger Hebert, mechanical engineer from Virginia Tech and Baton Rouge, Louisiana.</li>
<li>Boston Dynamics employee discusses their work on Spot, a robot that can navigate challenging environments.</li>
<li>Roger discusses how Boston Dynamics' Spot robot can be used in power generation for safety inspections and data collection.</li>
<li>Roger explains how Spot can carry sensors to collect data on temperature, level, and other parameters in hazardous environments.</li>
<li>Roger explains how robotics can automate data collection and save time for maintenance teams.</li>
<li>Remote site access through robots can start up peaker plants and perform rounds without human intervention.</li>
</ul>
<h3>Using robots for asset management in various industries.</h3>
<ul>
<li>Durability and reliability are key concerns for the solution, with extensive testing and investment in these areas.</li>
<li>The solution can be applied to various industries, including manufacturing, with potential for significant cost savings through leak detection and preventative maintenance.</li>
<li>Roger discusses Boston Dynamics' robots and their potential uses.</li>
<li>Scott MacKenzie talks about dancing with a robot at Walmart and the company's website.</li>
</ul>
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<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
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</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ROGER HEBERT'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/roger-hebert/" target="_blank" rel="noopener">https://www.linkedin.com/in/roger-hebert/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/boston-dynamics/" target="_blank" rel="noopener">https://www.linkedin.com/company/boston-dynamics/</a></p>
<p><strong>Company Website</strong>: <a href="https://bostondynamics.com/" target="_blank" rel="noopener">https://bostondynamics.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Roger Hebert | Sales Mgr | Boston Dynamics | PowerGen | robotic solutions performing industrial work" width="500" height="281" src="https://www.youtube.com/embed/uj7uRemczms?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-hebert-bostondynamics/">Roger Hebert with Boston Dynamics</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Brian Schmidt with Northrup Grumman</title>
		<link>https://industrialtalk.com/episodes/brian-schmidt-northrup-grumman/</link>
					<comments>https://industrialtalk.com/episodes/brian-schmidt-northrup-grumman/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 05 Jun 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/brian-schmidt-northrup-grumman</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Brian Schmidt, Technical Fellow and Chief Engineer with Northrop Grumman about "Digital Twin in the Defense and Aerospace Industry".</p>
<p>Brian Schmidt and Scott MacKenzie discussed the potential of digital twin technology in various industries, highlighting its benefits, challenges, and the importance of collaboration to overcome them. They emphasized the need for trustworthiness and security in digital twins, as well as their potential to optimize operations and improve efficiency. Brian shared his experience as a new co-chair of the aerospace and defense working group within the Digital Twin Consortium, while Scott provided insights and questions to further explore the topic.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brian-schmidt-northrup-grumman/">Brian Schmidt with Northrup Grumman</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/331b7053-d1f8-42d1-beff-714698428c58"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Brian Schmidt, Technical Fellow and Chief Engineer with Northrop Grumman </strong>about &#8220;Digital Twin in the Defense and Aerospace Industry&#8221;.</p>
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<p>Brian Schmidt and Scott MacKenzie discussed the potential of digital twin technology in various industries, highlighting its benefits, challenges, and the importance of collaboration to overcome them. They emphasized the need for trustworthiness and security in digital twins, as well as their potential to optimize operations and improve efficiency. Brian shared his experience as a new co-chair of the aerospace and defense working group within the Digital Twin Consortium, while Scott provided insights and questions to further explore the topic.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Produce a white paper from the Aerospace and Defense working group.</li>
<li>[ ] Make the Excel spreadsheet version of the periodic table artifact available from the Digital Twin Consortium.</li>
<li>[ ] Reach out to Brian Schmidt via LinkedIn for more information.</li>
</ul>
<h2>Outline</h2>
<h3>Digital twin technology and its applications in the aerospace and defense industry.</h3>
<ul>
<li>Brian Schmidt shares his background and experiences at Northrop Grumman.</li>
<li>Brian leads aerospace and defense working group, meets biweekly with industry colleagues.</li>
</ul>
<h3>Digital twins, data, and cyber security challenges in various industries.</h3>
<ul>
<li>Brian highlights the importance of digital twins in making informed decisions and iterating on ideas through simulations.</li>
<li>Brian: Industry still in early stages of leveraging digital twin capabilities.</li>
<li>Brian: Collaboration in working groups crucial to overcome challenges.</li>
<li>Brian: Digital twins require data, interoperability, and cyber security to be effective.</li>
<li>Brian: Trustworthiness and security are paramount for digital twins in aerospace and defense.</li>
</ul>
<h3>Digital twins and their potential to optimize manufacturing processes.</h3>
<ul>
<li>Scott MacKenzie and Brian discuss the benefits of digital twins in manufacturing, including efficiency and cost savings.</li>
<li>The digital twin consortium is creating a periodic table of sorts to organize and connect people working on similar projects.</li>
<li>Members of the consortium are regularly meeting in person and virtually to share ideas and produce white papers.</li>
<li>Brian is passionate about digital twin technology and collaboration.</li>
</ul>
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</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BRIAN SCHMIDT'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brian-schmidt-5195b58/" target="_blank" rel="noopener">https://www.linkedin.com/in/brian-schmidt-5195b58/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/northrop-grumman-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/northrop-grumman-corporation/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.northropgrumman.com/" target="_blank" rel="noopener">https://www.northropgrumman.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Brian Schmidt | Northrup Grumman | OMG | Digital Twin in the Defense and Aerospace Industry" width="500" height="281" src="https://www.youtube.com/embed/1nRZcZhs3NA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brian-schmidt-northrup-grumman/">Brian Schmidt with Northrup Grumman</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Sabine Erlinghagen with Siemens Grid Software</title>
		<link>https://industrialtalk.com/episodes/sabine-erlinghagen-with-siemens-grid-software/</link>
					<comments>https://industrialtalk.com/episodes/sabine-erlinghagen-with-siemens-grid-software/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 04 Mar 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sabine-erlinghagen-with-siemens-grid-software</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at DistribuTECH and talking to Sabine Erlinghagen, CEO of Siemens Grid Solutions about "The dynamic and ever changing world of managing power"</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sabine-erlinghagen-with-siemens-grid-software/">Sabine Erlinghagen with Siemens Grid Software</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2ad94352-14aa-4df7-a847-c05627c9feee"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/">DistribuTECH</a> and talking to <strong>Sabine Erlinghagen, CEO of Siemens Grid Solutions </strong>about &#8220;The dynamic and ever changing world of managing power&#8221;.  Here are some of the key takeaways from our conversation:</p>
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<ul>
<li><b>Industry innovation and problem-solving at Distributech.</b> <a href="https://otter.ai/u/HktGMPGzHFJDQEFBK7ecTksHww4?tab=summary&t=4s">0:03</a>
<ul>
<li>Sabine from Siemens Grid Software discusses industry innovation and collaboration at DistribuTech in Orlando.</li>
</ul>
</li>
<li><b>Grid modernization and the increasing demand for electricity.</b> <a href="https://otter.ai/u/HktGMPGzHFJDQEFBK7ecTksHww4?tab=summary&t=117s">1:57</a>
<ul>
<li>Sabine: Grid modernization is needed to keep up with increasing electricity demand, which is expected to triple in the next decade.</li>
<li>Scott MacKenzie: The demand for electricity is rising faster than grid capacity, and new ways of managing the grid are needed to keep up with the pace of electrification.</li>
<li>Sabine: AI demand for electricity is 5-10 times higher than traditional computing, adding nations' worth of demand to the grid.</li>
<li>Sabine: Software solutions like Siemens' grid software can optimize existing capacity to avoid stranded investments and extract maximum value from existing assets.</li>
</ul>
</li>
<li><b>Using smart meter data to analyze transformer load and prevent failures.</b> <a href="https://otter.ai/u/HktGMPGzHFJDQEFBK7ecTksHww4?tab=summary&t=426s">7:06</a>
<ul>
<li>Transformers and substations overheating due to lack of data and insights, leading to unexpected failures and long wait times for replacements.</li>
<li>The solution uses smart meter data to disaggregate and analyze load patterns, providing insights into individual appliances and their energy usage.</li>
<li>Sabine emphasizes the importance of time series data and historic load information to understand transformer behavior and predict potential failures.</li>
</ul>
</li>
<li><b>Autonomous grid management and the role of software in reducing complexity.</b> <a href="https://otter.ai/u/HktGMPGzHFJDQEFBK7ecTksHww4?tab=summary&t=801s">13:20</a>
<ul>
<li>Sabine emphasizes leadership and collaboration in shaping a joint vision for autonomous grid management.</li>
<li>Autonomous grid management requires rethinking top-down approaches and leveraging millions of independently behaving assets.</li>
<li>Sabine: Autonomous grid management like autonomous driving, stepwise progression to reduce complexity and improve safety.</li>
</ul>
</li>
<li><b>Modernizing the grid with Siemens' Grid Software.</b> <a href="https://otter.ai/u/HktGMPGzHFJDQEFBK7ecTksHww4?tab=summary&t=1241s">20:41</a>
<ul>
<li>Scott MacKenzie and Speaker 2 discuss the importance of modernizing the grid and the role of Siemens grid software in this process.</li>
<li>Sabine highlights the benefits of using Siemens Grid Software, including seamless integration and collaboration, and encourages listeners to connect with her and the Siemens team.</li>
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<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
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<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SABINE ERLINGHAGEN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/serlinghagen/" target="_blank" rel="noopener">https://www.linkedin.com/in/serlinghagen/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a></p>
<p><strong>Company Website: </strong><a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Sabine Erlinghagen | Siemens Grid Software | DistribuTech | The Dynamic World of Managing Power" width="500" height="281" src="https://www.youtube.com/embed/c_fMaSCyhUE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sabine-erlinghagen-with-siemens-grid-software/">Sabine Erlinghagen with Siemens Grid Software</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Kevin Clark with Falkonry</title>
		<link>https://industrialtalk.com/episodes/kevin-clark-with-falkonry/</link>
					<comments>https://industrialtalk.com/episodes/kevin-clark-with-falkonry/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 16 Feb 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/kevin-clark-with-falkonry</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at SMRP 31 and talking to Kevin Clark, VP Time Series AI/CS and Marketing at Falkonry about "Smarter operational decisions by applying AI to proactively act on adverse operational events". </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kevin-clark-with-falkonry/">Kevin Clark with Falkonry</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f5290d1e-fc44-4d40-ae2c-b9d21f07917e"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 31</a> and talking to <strong>Kevin Clark, VP Time Series AI/CS and Marketing at Falkonry </strong>about &#8220;Smarter operational decisions by applying AI to proactively act on adverse operational events&#8221;.  Here are some of the key takeaways from our conversation:</p>
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<li><b>Industrial innovation and problem-solving at SMRP conference.</b> <a href="https://otter.ai/u/pl1rsm3BueDrp-Zs2a6Dh-N_6MI?tab=summary&t=4s">0:03</a>
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<li>Scott Mackenzie welcomes listeners to the industrial talk podcast at the 31st annual SMRP conference in Orlando, where he interviews Kevin and Susie.</li>
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<li><b>AI adoption in asset management.</b> <a href="https://otter.ai/u/pl1rsm3BueDrp-Zs2a6Dh-N_6MI?tab=summary&t=92s">1:31</a>
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<li>Conference attendees see increasing adoption of reliability and asset management principles, but some still seek silver bullet solutions.</li>
<li>Kevin, a seasoned professional in maintenance excellence programs, discusses how AI is changing the industry, including his work with falconry.</li>
</ul>
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<li><b>AI impacting asset management with real-time data analysis.</b> <a href="https://otter.ai/u/pl1rsm3BueDrp-Zs2a6Dh-N_6MI?tab=summary&t=326s">5:25</a>
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<li>Kevin discusses AI's impact on asset management, highlighting its ability to analyze complex data sets and identify abnormalities.</li>
<li>Kevin explains the benefits of capturing operational data, including real-time monitoring and early detection of equipment failures.</li>
<li>The AI solution displays data as a heat map, with colors indicating different levels of severity, and allows for drill-down analysis to identify the root cause of anomalies.</li>
</ul>
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<li><b>AI-powered anomaly detection in industrial settings.</b> <a href="https://otter.ai/u/pl1rsm3BueDrp-Zs2a6Dh-N_6MI?tab=summary&t=628s">10:27</a>
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<li>Kevin discusses the importance of operational data and how it can be used to detect anomalies in industrial settings.</li>
<li>Scott MacKenzie expresses interest in a holistic view of operational health, and how AI can be used to detect quality and anomalies in real-time.</li>
<li>Kevin explains that AI models are always learning and never stop, like the human body, and that it's difficult to determine when they've learned enough (0:14:55).</li>
<li>Kevin doubts the existence of a &#8220;gold standard&#8221; AI model that can be applied across all assets, as the technology is still relatively new and evolving (0:15:17).</li>
</ul>
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<li><b>AI in asset management and reliability.</b> <a href="https://otter.ai/u/pl1rsm3BueDrp-Zs2a6Dh-N_6MI?tab=summary&t=965s">16:04</a>
<ul>
<li>AI-powered monitoring and analysis of process and asset data continues to improve over time, providing more insights and improving root cause analysis.</li>
<li>Scott MacKenzie interviews Kevin, a legend in asset management and maintenance, discussing his expertise and how to connect with him.</li>
<li>Kevin's contact information is available on industrial talk.com, and listeners are encouraged to reach out and collaborate.</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>KEVIN CLARK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/clarkk/" target="_blank" rel="noopener">https://www.linkedin.com/in/clarkk/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/falkonry/" target="_blank" rel="noopener">https://www.linkedin.com/company/falkonry/</a></p>
<p><strong>Company Website:</strong> <a href="https://falkonry.com/" target="_blank" rel="noopener">https://falkonry.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Kevin Clark | Falkonry | SMRP | Smarter operational decisions by applying AI on operational events" width="500" height="281" src="https://www.youtube.com/embed/TcvoJC8NQnY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kevin-clark-with-falkonry/">Kevin Clark with Falkonry</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/e2b031fe-9227-48a0-b0a0-5893751d778d/Kevin-Clark-Mp3.mp3" length="30237551" type="audio/mpeg" />

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		<title>Kevin Price with Hexagon Asset Lifecycle Intelligence</title>
		<link>https://industrialtalk.com/episodes/kevin-price-hexagon-asset-lifecycle-intelligence/</link>
					<comments>https://industrialtalk.com/episodes/kevin-price-hexagon-asset-lifecycle-intelligence/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 05 Feb 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/kevin-price-hexagon-asset-lifecycle-intelligence</guid>

					<description><![CDATA[<p>Industrial Talk is chatting with Kevin Prices, VP Portfolio Strategy and Enablement at Hexagon Asset Lifecycle Intelligence about “Innovation and insights into Hexagon's Asset Lifecycle Intelligence Solution”.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kevin-price-hexagon-asset-lifecycle-intelligence/">Kevin Price with Hexagon Asset Lifecycle Intelligence</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/286c878d-cb0d-469a-8f9d-963bed74e22f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is chatting with <b>Kevin Prices, VP Portfolio Strategy and Enablement at Hexagon Asset Lifecycle Intelligence </b>about “Innovation and insights into Hexagon's Asset Lifecycle Intelligence Solution”.  The following is a summary of our conversation:</p>
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<div>
<div>
<div>
<div>
<ul>
<li><b>Industry innovation and asset management with Kevin Price.</b> <a href="https://otter.ai/u/42DRKG90HXs_F5aBQefgGi-9kV4?tab=summary&t=4s">0:04</a>
<ul>
<li>Kevin Price discusses asset lifecycle intelligence with Scott MacKenzie on Industrial Talk.</li>
<li>Scott MacKenzie is excited about the latest developments at Hexagon and how they're helping companies succeed.</li>
</ul>
</li>
<li><b>EAM and its innovations.</b> <a href="https://otter.ai/u/42DRKG90HXs_F5aBQefgGi-9kV4?tab=summary&t=269s">4:28</a>
<ul>
<li>Kevin discusses Clemson's football team, mentioning their rivalry with South Carolina and the importance of beating them.</li>
<li>Kevin also talks about EAM, a software company, and their latest release, version 12.1, which includes updates for both cloud and on-premise versions.</li>
<li>Kevin discusses how the company's new tool, Constraint Optimizer, helps customers analyze and solve complex industrial maintenance problems using artificial intelligence and machine learning.</li>
<li>Kevin explains that the tool can be used with pre-built logarithms or custom Python scripts, and is more familiar and easier to use for graduates who are more familiar with Python.</li>
</ul>
</li>
<li><b>Leveraging AI for asset management and optimization.</b> <a href="https://otter.ai/u/42DRKG90HXs_F5aBQefgGi-9kV4?tab=summary&t=592s">9:51</a>
<ul>
<li>Kevin explains how hexagon's patented tool, Constraint Optimizer, uses AI to optimize constraints and improve asset management.</li>
<li>Kevin clarifies that hexagon is not an AI company, but rather an automation company that uses AI within its product platforms.</li>
<li>Kevin highlights the potential of AI to solve problems and reduce risk in a particular vertical market.</li>
<li>Kevin discusses how the company's technology can provide an optimization experience and help businesses stay competitive in their respective markets.</li>
</ul>
</li>
<li><b>Using AI to optimize maintenance schedules.</b> <a href="https://otter.ai/u/42DRKG90HXs_F5aBQefgGi-9kV4?tab=summary&t=926s">15:25</a>
<ul>
<li>Kevin discusses dynamic checklists in Teleflex SQL, allowing for more efficient and customizable inspections.</li>
<li>Kevin envisions using AI to analyze sensor data and make decisions in real-time, streamlining inspections and reducing manual effort.</li>
<li>Kevin discusses the importance of normalizing data to reflect regional differences and making decisions based on historical data and experience.</li>
<li>Kevin highlights the need to consider lead time for parts and contractor ratings when making decisions about asset maintenance.</li>
</ul>
</li>
<li><b>Managing and monitoring assets with a focus on risk and priority.</b> <a href="https://otter.ai/u/42DRKG90HXs_F5aBQefgGi-9kV4?tab=summary&t=1272s">21:11</a>
<ul>
<li>Kevin discusses the importance of data analysis in decision-making, highlighting the example of PepsiCo's data lake and the need to balance the level of data analysis with the risk and potential impact of failure.</li>
<li>Scott MacKenzie agrees, noting that analyzing all data on a plane is not feasible due to the high risk of failure and the need to prioritize data analysis based on risk and importance.</li>
<li>Kevin emphasizes the importance of identifying and monitoring critical assets, such as light bulbs in high-traffic areas or equipment in surgery rooms, to ensure timely alerts and minimize downtime.</li>
<li>The CEO wants to be informed of any equipment failures or issues, highlighting the need for effective communication and prioritization of assets in asset management.</li>
</ul>
</li>
<li><b>Asset management and synergies in the oil and gas industry.</b> <a href="https://otter.ai/u/42DRKG90HXs_F5aBQefgGi-9kV4?tab=summary&t=1560s">25:59</a>
<ul>
<li>Kevin discusses synergies between different solutions and operational segments, and how they are prioritized and integrated.</li>
<li>Scott MacKenzie highlights the importance of integrating vendors' roadmaps with an organization's operational roadmap to educate customers on future capabilities and offer more audit-grade solutions.</li>
<li>MacKenzie's company is developing a knowledge management system to maintain compliance with inspections and procedures, and they are integrating project performance tools for asset investment and capital planning.</li>
</ul>
</li>
<li><b>Optimizing business processes with AI and cloud technology.</b> <a href="https://otter.ai/u/42DRKG90HXs_F5aBQefgGi-9kV4?tab=summary&t=1813s">30:13</a>
<ul>
<li>Scott MacKenzie emphasizes the importance of open dialogue with clients to understand their problems and optimize solutions.</li>
<li>Kevin discusses the benefits of moving from on-premise to cloud solutions, including increased usage and reduced maintenance burden.</li>
<li>Kevin encourages Scott MacKenzie to have a dialogue about his needs and goals to determine how to best use the cloud to achieve them.</li>
</ul>
</li>
<li><b>Asset management innovation and prioritization.</b> <a href="https://otter.ai/u/42DRKG90HXs_F5aBQefgGi-9kV4?tab=summary&t=2115s">35:14</a>
<ul>
<li>Kevin is a knowledgeable and helpful expert in asset management, providing valuable insights and tips for prioritizing and implementing new technologies.</li>
<li>Hexagon's innovation in asset management is vast and complex, with many new features and resources available for those looking to stay ahead of the curve.</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>KEVIN PRICE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong>https://www.linkedin.com/in/kevineprice/</p>
<p><strong>Company LinkedIn:</strong> https://www.linkedin.com/company/hexagonassetlifecycleintelligence/</p>
<p><strong>Company Website: </strong>https://hexagon.com/company/divisions/asset-lifecycle-intelligence</p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Kevin Price | Hexagon Asset Lifecycle Intelligence | Asset Management Innovations and Insights" width="500" height="281" src="https://www.youtube.com/embed/oy6SSeQH5bk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Palo Alto Networks</strong>: <a href="https://www.paloaltonetworks.com/" target="_blank" rel="noopener">https://www.paloaltonetworks.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
</div>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kevin-price-hexagon-asset-lifecycle-intelligence/">Kevin Price with Hexagon Asset Lifecycle Intelligence</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/b931dfb0-42b6-4f1e-acec-cfd2d0ec9a7f/Kevin-Price-Conversation-3-Mp3.mp3" length="54352367" type="audio/mpeg" />

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		<title>Yoann Urruty with Spartakus Technologies</title>
		<link>https://industrialtalk.com/episodes/yoann-urruty-spartakus-technologies/</link>
					<comments>https://industrialtalk.com/episodes/yoann-urruty-spartakus-technologies/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 18 Jan 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/yoann-urruty-spartakus-technologies</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at SMRP 31 and talking to Yoann Urruty, Director of Technology with Spartakus about "Energy Resilience - Centralizing Source". </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/yoann-urruty-spartakus-technologies/">Yoann Urruty with Spartakus Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/0e51cacd-1a3e-4c3e-86df-25fa07f8c845"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 31</a> and talking to <strong>Yoann Urruty, Director of Technology with Spartakus </strong>about &#8220;Energy Resilience &#8211; Centralizing Source&#8221;.  Here are some of the key takeaways from our conversation:</p>
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<li><b>Industrial security and reliability.</b> <a href="https://otter.ai/u/wfZyym5AQC0DKCm0NXpbpNUn9do?tab=summary&t=0s">0:00</a>
<ul>
<li>Scott MacKenzie introduces the podcast and welcomes listeners to Industrial Talk.</li>
<li>Palo Alto Networks offers zero trust security for operational technology, providing comprehensive visibility and security for all assets, networks, and remote operations.</li>
</ul>
</li>
<li><b>Reliability and maintenance in the mining industry.</b> <a href="https://otter.ai/u/wfZyym5AQC0DKCm0NXpbpNUn9do?tab=summary&t=157s">2:37</a>
<ul>
<li>Yoann, a French engineer from Quebec, shares his experience working in a remote mine and learning about reliability and maintenance through podcasts and books.</li>
<li>Scott MacKenzie interviews Sanctae and expresses interest in visiting Quebec, mentioning his family's roots in the province.</li>
</ul>
</li>
<li><b>Energy resilience in a capitalist society.</b> <a href="https://otter.ai/u/wfZyym5AQC0DKCm0NXpbpNUn9do?tab=summary&t=324s">5:23</a>
<ul>
<li>Yoann shares a different perspective on the transition to green energy, arguing that capitalist societies will continue to prioritize profit over environmental concerns.</li>
<li>Yoann has a master's degree in thermodynamics and emphasizes the importance of energy consumption in modern society.</li>
<li>Yoann highlights the limited availability of fossil fuels and its impact on economic growth, suggesting that resilience and localization of industries are key to mitigating these challenges.</li>
<li>Yoann argues that real localization of everything, including food processing and manufacturing, is necessary for resilience in the face of energy shocks.</li>
</ul>
</li>
<li><b>Energy efficiency and local manufacturing.</b> <a href="https://otter.ai/u/wfZyym5AQC0DKCm0NXpbpNUn9do?tab=summary&t=676s">11:15</a>
<ul>
<li>Yoann argues that the current global manufacturing reality will come to an end due to energy reserves running out, and advocates for relocating everything to be more efficient in energy consumption.</li>
<li>Yoann suggests making manual jobs cooler by promoting them as valuable and aligning with people's values, rather than pushing them towards high-degree university jobs they may not enjoy.</li>
</ul>
</li>
<li><b>Energy resilience and centralization.</b> <a href="https://otter.ai/u/wfZyym5AQC0DKCm0NXpbpNUn9do?tab=summary&t=846s">14:05</a>
<ul>
<li>Yoann suggests making industrial work cooler by spicing it up, speaking the language of youth, and giving a purpose beyond just making money.</li>
<li>Scott MacKenzie agrees and thinks it's a challenge to balance genuine efforts with greenwashing, but believes there's a better future out there.</li>
<li>Spartakus Tech and Yoann discuss energy resilience and centralization.</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>YOANN URRUTY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/yoann-urruty-ba999340/" target="_blank" rel="noopener">https://www.linkedin.com/in/yoann-urruty-ba999340/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/spartakus-technologies-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/spartakus-technologies-inc/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://apm.spartakustech.com/admin_interface/landing/index.html" target="_blank" rel="noopener">https://apm.spartakustech.com/admin_interface/landing/index.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Yoann Urruty | Spartkus | SMRP | Energy Resilience" width="500" height="281" src="https://www.youtube.com/embed/rgdI1t9CAq4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/yoann-urruty-spartakus-technologies/">Yoann Urruty with Spartakus Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/df8a9b21-d71d-4808-99a5-13d7caef509b/Yoann-Vrruty-Spartkus-Mp3.mp3" length="28180079" type="audio/mpeg" />

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		<title>Dan Anderson with World Partners in Asset Management</title>
		<link>https://industrialtalk.com/episodes/dan-anderson-world-partners-in-asset-management/</link>
					<comments>https://industrialtalk.com/episodes/dan-anderson-world-partners-in-asset-management/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 17 Jan 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/dan-anderson-world-partners-in-asset-management</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at SMRP 31 and talking to Dan Anderson, Director with World Partners of Asset Management about "Enabling individuals and organizations to develop, assess and recognize competence in Asset Management"</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dan-anderson-world-partners-in-asset-management/">Dan Anderson with World Partners in Asset Management</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5ddd074a-369b-443a-a8e5-8596fa2e6080"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 31</a> and talking to <strong>Dan Anderson, Director with World Partners of Asset Management </strong>about &#8220;Enabling individuals and organizations to develop, assess and recognize competence in Asset Management&#8221;.  Here are some of the key takeaways from our conversation:</p>
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<li><b>Industrial IoT security and its benefits.</b> <a href="https://otter.ai/u/gdsPQpoqeqX_qB27MqIhZc6EWko?tab=summary&t=0s">0:00</a>
<ul>
<li>Palo Alto Networks offers industrial IoT security solutions with ROI and complexity reduction.</li>
</ul>
</li>
<li><b>Asset management certification and exams.</b> <a href="https://otter.ai/u/gdsPQpoqeqX_qB27MqIhZc6EWko?tab=summary&t=145s">2:25</a>
<ul>
<li>Dan discusses their role with the Global Forum for Maintenance and Asset Management, providing certification exams for ISO 55,000.</li>
<li>Dan Anderson discusses his experience in maintenance and reliability, including his progression from Data Stream to WPI M.</li>
</ul>
</li>
<li><b>Asset investment planning and prioritization using Copperleaf software.</b> <a href="https://otter.ai/u/gdsPQpoqeqX_qB27MqIhZc6EWko?tab=summary&t=347s">5:46</a>
<ul>
<li>Copperleaf helps organizations prioritize asset investments through a risk-based approach and value framework.</li>
<li>Copperleaf's software uses an optimization engine to help organizations prioritize and reoptimize their capital plans in response to budget reductions or other changes.</li>
<li>The software's algorithm allows users to defer or reprioritize projects based on their criticality and budget constraints, providing a more efficient and effective capital planning process.</li>
</ul>
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<li><b>Asset management software and its benefits.</b> <a href="https://otter.ai/u/gdsPQpoqeqX_qB27MqIhZc6EWko?tab=summary&t=673s">11:13</a>
<ul>
<li>Scott MacKenzie and Dan discuss the importance of creating a defensible plan for highly regulated industries, such as energy, using software like Copperleaf.</li>
<li>The software helps remove personal biases and prioritize investments based on safety and regulatory requirements, creating a more objective and efficient capital planning process.</li>
<li>Dan Anderson, director of World Partners in Asset Management, discusses asset management and collaboration on industrial talk podcast.</li>
</ul>
</li>
</ul>
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<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DAN ANDERSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/danandersonlinkedinprofile/" target="_blank" rel="noopener">https://www.linkedin.com/in/danandersonlinkedinprofile/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/wpiam/" target="_blank" rel="noopener">https://www.linkedin.com/company/wpiam/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Dan Anderson | World Partners of Asset Management | SMRP | Competence in Asset Management" width="500" height="281" src="https://www.youtube.com/embed/o_bmkF9SqE0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dan-anderson-world-partners-in-asset-management/">Dan Anderson with World Partners in Asset Management</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/7ed39470-f6a3-4a3d-9db0-a32faf0e754f/Dan-Anderson-Copperleaf-Mp3.mp3" length="23539823" type="audio/mpeg" />

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		<title>Perryn Olson with REX.one</title>
		<link>https://industrialtalk.com/episodes/perryn-olson-rex-one/</link>
					<comments>https://industrialtalk.com/episodes/perryn-olson-rex-one/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 16 Jan 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/perryn-olson-rex-one</guid>

					<description><![CDATA[<p>Industrial Talk is chatting with Perryn Olson, Chief Marketing Officer at REX.com about “Transforming Industry and Safety by Deploying Robotic Solutions.”</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/perryn-olson-rex-one/">Perryn Olson with REX.one</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f4d79bfa-35d2-4c4d-babc-84c2e93ba6f9"></iframe></div><p><strong><em>Industrial Talk </em></strong>is chatting with <b>Perryn Olson, Chief Marketing Officer at REX.com </b>about “Transforming Industry and Safety by Deploying Robotic Solutions.”  The following is a summary of our conversation:</p>
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<li><b>Industrial robotics with expert Perryn Olson.</b> <a href="https://otter.ai/u/9puigFqLoNypCRNWN-05o_yY8rg?tab=summary&t=0s">0:00</a>
<ul>
<li>Palo Alto Networks provides comprehensive security solutions for all assets, networks, and remote operations.</li>
<li>Scott MacKenzie invites listeners to industrial talk.com for education, collaboration, and elevating the conversation around industry.</li>
<li>Perryn Olson joins the conversation on robots, bringing wealth of knowledge and defining use cases for addressing pain.</li>
</ul>
</li>
<li><b>Using robots in construction industry for safety and efficiency.</b> <a href="https://otter.ai/u/9puigFqLoNypCRNWN-05o_yY8rg?tab=summary&t=287s">4:47</a>
<ul>
<li>Perryn: AEC industry veteran, now CMO of Stupid Robot, aims to make construction safer and more efficient with robotics.</li>
<li>Super Droid Robotics develops robots for various applications, including inspection and maintenance, using royalties from a runner-up finish on BattleBots.</li>
</ul>
</li>
<li><b>Robotics in various industries and challenges in adoption.</b> <a href="https://otter.ai/u/9puigFqLoNypCRNWN-05o_yY8rg?tab=summary&t=518s">8:37</a>
<ul>
<li>Perryn discusses the different levels of robotics, from remote control to autonomous, and how they are used in various industries.</li>
<li>The pushback against using robots in construction is their owners' desire for regular progress monitoring, which can be boring after the initial excitement.</li>
<li>Scott MacKenzie: Challenges in selling robots include lack of understanding and sophistication among potential customers.</li>
<li>Perryn: Robot adoption is isolated and varies across industries, with some companies having a dedicated &#8220;robot person&#8221; while others rely on tech-savvy individuals.</li>
</ul>
</li>
<li><b>Using robots for construction inspections and safety.</b> <a href="https://otter.ai/u/9puigFqLoNypCRNWN-05o_yY8rg?tab=summary&t=786s">13:05</a>
<ul>
<li>Perryn discusses the high cost of reality capture robots on job sites, with some models costing over $150,000.</li>
<li>Perryns company is working on a more affordable solution, with a goal of making robots accessible to small and medium-sized businesses.</li>
<li>Perryn describes how their company's robotics can help reduce safety risks in manufacturing and construction by automating tasks that were previously done by humans, such as inspecting a flue under a steel mill.</li>
<li>Perryn provides an example of how their robotics can provide video documentation of an inspection, allowing for easier comparison of results over time and improving safety in the industry.</li>
</ul>
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<li><b>Industrial robotics sales and customization.</b> <a href="https://otter.ai/u/9puigFqLoNypCRNWN-05o_yY8rg?tab=summary&t=1070s">17:49</a>
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<li>Perryn mentions that customers often come to them with pain points and the company collaborates to find solutions.</li>
<li>The company has added a salesperson team since acquisition and is now more strategic with conferences to reach potential customers.</li>
<li>Perryn discusses how their company customizes robots for clients, often for single-use purposes, and then resells them to other companies for different uses.</li>
<li>Perryn highlights the diversity of their robots, which they use in various industries, including manufacturing, nuclear facilities, and police departments, and how they adapt their robots to meet clients' specific needs.</li>
</ul>
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<li><b>Robotics trends and tasks for humans.</b> <a href="https://otter.ai/u/9puigFqLoNypCRNWN-05o_yY8rg?tab=summary&t=1382s">23:02</a>
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<li>Perryn discusses the trend of robots taking over tasks that are unsafe or dirty, such as cleaning and inventory management, and how this is similar to the progression of technology in the past (24 words)</li>
<li>Perryn mentions a robot at Sam's Club that can sweep the floor, and how they decided to jump in front of it (26 words)</li>
<li>Perryn discusses the potential for robots to replace dangerous and dirty jobs in industries such as construction and oil and gas, opening up new opportunities for people with disabilities.</li>
<li>Perryn highlights the demand for robotic tank cleaning and industrial tinkling, with companies trying to find ways to use robots to complete these tasks more efficiently and safely.</li>
</ul>
</li>
<li><b>Robots in manufacturing and their potential impact.</b> <a href="https://otter.ai/u/9puigFqLoNypCRNWN-05o_yY8rg?tab=summary&t=1663s">27:42</a>
<ul>
<li>Perryn discusses the potential of robots in the workplace, addressing concerns about job replacement.</li>
<li>Scott MacKenzie emphasizes the importance of robots in industry, providing contact information for listeners to engage with him.</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PERRYN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/perryn/" target="_blank" rel="noopener">https://www.linkedin.com/in/perryn/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rex-one/" target="_blank" rel="noopener">https://www.linkedin.com/company/rex-one/</a></p>
<p><strong>Company Website: </strong><a href="https://rex.one/" target="_blank" rel="noopener">https://rex.one/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Perryn Olson | REX One | Transforming Industry and Safety by Deploying Robotic Solutions" width="500" height="281" src="https://www.youtube.com/embed/LRwNSPeli2o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Palo Alto Networks</strong>: <a href="https://www.paloaltonetworks.com/" target="_blank" rel="noopener">https://www.paloaltonetworks.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
</div>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/perryn-olson-rex-one/">Perryn Olson with REX.one</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>Jason Krause with Accruent</title>
		<link>https://industrialtalk.com/episodes/jason-krause-accruent-meridian/</link>
					<comments>https://industrialtalk.com/episodes/jason-krause-accruent-meridian/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 09 Nov 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jason-krause-accruent-meridian</guid>

					<description><![CDATA[<p>On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Jason Kraus, Solutions Consultant with Accruent about Document Management - Challenges and Opportunities. </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jason-krause-accruent-meridian/">Jason Krause with Accruent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9d9d0ef5-6a3e-4872-9c09-e8e7c15f955a"></iframe></div><p>On this episode of Industrial Talk, we're onsite at <a href="https://www.accruent.com/events" target="_blank" rel="noopener">Accruent Insights</a> and chatting with <b>Jason Kraus, Solutions Consultant with Accruent </b>about Document Management &#8211; Challenges and Opportunities.<span class="WdYUQQ text-decoration-none text-strikethrough-none">  Here are the key takeaways:</span></p>
<div>
<div>
<div>
<ul>
<li><b>Securing operational technology with zero trust.</b> <a href="https://otter.ai/u/bIzTWCXP9q-BS-Xlj5UjdT9Dt44?tab=summary&t=0s">0:00</a>
<ul>
<li>Palo Alto Networks offers Zero Trust security for operational technology, simplifying management and providing comprehensive visibility and protection.</li>
</ul>
</li>
<li><b>Industrial software for asset management.</b> <a href="https://otter.ai/u/bIzTWCXP9q-BS-Xlj5UjdT9Dt44?tab=summary&t=76s">1:15</a>
<ul>
<li>Scott MacKenzie interviews Speaker 2 at CES, marveling at the hotel's atrium.</li>
<li>Jason is a solution consultant focused on Meridian, a 30-year-old software solution for engineering, document management, and project lifecycle management.</li>
<li>Jason explains how Meridian helps customers manage CAD files, equipment data, and engineering documentation to ensure accuracy and efficiency in the field.</li>
</ul>
</li>
<li><b>Managing legacy documents in construction industry.</b> <a href="https://otter.ai/u/bIzTWCXP9q-BS-Xlj5UjdT9Dt44?tab=summary&t=326s">5:25</a>
<ul>
<li>Meridian's legacy document management system must adapt to keep up with evolving technology, such as BIM and digital twin, to remain competitive.</li>
<li>Meridian system helps manage document updates in real-time, accounting for dynamic changes.</li>
</ul>
</li>
<li><b>Digitizing documents for improved accessibility and audit trails.</b> <a href="https://otter.ai/u/bIzTWCXP9q-BS-Xlj5UjdT9Dt44?tab=summary&t=551s">9:10</a>
<ul>
<li>Jason discusses the importance of real-time updates in the field, using a mobile app or web app to redraw location of pipes and flip a flag for engineering attention.</li>
<li>Jason also highlights the democratization of information through shared documents, allowing operators and technicians to easily access and update information related to equipment.</li>
<li>Jason discusses the importance of maintaining document history and story through red lines and audit trails, highlighting the need for organizations to keep records of critical and expensive documents.</li>
<li>Partners can be brought in to digitize and make documents searchable, with OCR programs using machine learning and AI to extract text from documents with different handwriting styles and directions.</li>
</ul>
</li>
<li><b>Critical engineering documents and asset management.</b> <a href="https://otter.ai/u/bIzTWCXP9q-BS-Xlj5UjdT9Dt44?tab=summary&t=807s">13:26</a>
<ul>
<li>Jason emphasizes the importance of linking engineering documents to assets for easy access and trustworthiness.</li>
<li>Jason shares their experience working in the chemicals, oil, and gas industry, installing and supporting Meridian software for a major refinery.</li>
<li>Speaker 2 discusses the importance of concurrent engineering in managing changes to documents, allowing multiple people to make changes independently across different projects.</li>
<li>Jason highlights the benefits of using a system that enables these changes, including the ability to overlay documents and see where they have been modified.</li>
</ul>
</li>
<li><b>Document management and Meridian software.</b> <a href="https://otter.ai/u/bIzTWCXP9q-BS-Xlj5UjdT9Dt44?tab=summary&t=1068s">17:48</a>
<ul>
<li>Passionate belief in change leads to successful implementation.</li>
<li>Jason Cross discusses document management solutions with Scott MacKenzie.</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
<p>Also, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JASON KRAUS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-kraus-pmp-8787b242/" target="_blank" rel="noopener">https://www.linkedin.com/in/jason-kraus-pmp-8787b242/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a></p>
<p><strong>Company Website: </strong><a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jason Kraus | Accruent Insights | Document Management | Challenges and Solutions" width="500" height="281" src="https://www.youtube.com/embed/hPj97Evi1zI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jason-krause-accruent-meridian/">Jason Krause with Accruent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/878cf7a4-a884-4564-8c81-6dfb89f5104f/Jason-Kraus-Accruent-Mp3.mp3" length="30344111" type="audio/mpeg" />

			</item>
		<item>
		<title>Eric Cook and Meelad Nikpourian with Accruent</title>
		<link>https://industrialtalk.com/episodes/eric-cook-meelad-nikpourian-with-accruent-and-fortive/</link>
					<comments>https://industrialtalk.com/episodes/eric-cook-meelad-nikpourian-with-accruent-and-fortive/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 06 Sep 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/eric-cook-meelad-nikpourian-with-accruent-and-fortive</guid>

					<description><![CDATA[<p>On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Eric Cook and Meelad Nikpourian with Accruent about solving cross industry pain points through collaboration. </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/eric-cook-meelad-nikpourian-with-accruent-and-fortive/">Eric Cook and Meelad Nikpourian with Accruent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/c378ac39-e8c3-43e8-b816-e322cf1f9558"></iframe></div><p>On this episode of Industrial Talk, we're onsite at <a href="https://www.accruent.com/events" target="_blank" rel="noopener">Accruent Insights</a> and chatting with <strong>Eric Cook and Meelad Nikpourian with Accruent</strong> about solving cross industry pain points through collaboration.<span class="WdYUQQ text-decoration-none text-strikethrough-none">  Here are the key takeaways:</span></p>
<div>
<ul>
<li><b>Introduction.</b> <a href="https://otter.ai/u/bArFzULm7CyTJBYmr7fT1RhKP04?tab=summary&t=4s">0:04</a>
<ul>
<li>Eric gives his background.</li>
<li>Go-to-market solutions director, chief storyteller, in charge of making sure messaging aligns to what customers need and listens to what they want.</li>
<li>Identifying customer pain points through their workflows, trying to figure out pain points that are not just unique, but that can be spread across multiple industries.</li>
</ul>
</li>
<li><b>How do you manage energy costs?</b> <a href="https://otter.ai/u/bArFzULm7CyTJBYmr7fT1RhKP04?tab=summary&t=242s">4:01</a>
<ul>
<li>The two-fold cost of managing energy in the UK, the cost of management and the ecological impact of managing it.</li>
<li>If a company has hundreds of office buildings or even hundreds of retail locations, they need to think about how they are impacting the environment.</li>
<li>The accrual solution goes from reactive management to proactive management. The first step is identifying the usage, not waiting to the end of the month.</li>
<li>One of the largest big box retailers in the UK used the observed platform to track energy usage and standardize their energy usage.</li>
</ul>
</li>
<li><b>How do you look at the data?</b> <a href="https://otter.ai/u/bArFzULm7CyTJBYmr7fT1RhKP04?tab=summary&t=517s">8:37</a>
<ul>
<li>Most businesses are still using a paper plan that is out of date and trying to figure out what's going on, rather than having an electronic diagram available with all the notes that people have made on it.</li>
<li>Efficiencies can be found everywhere, including big box e retailers.</li>
<li>People have a lot of data about their assets, but they don't know how to use it, so they need a better way to have it presented to them.</li>
<li>The observed platform is a condition and IoT-based platform that can help manage the data.</li>
</ul>
</li>
<li><b>The importance of safety and reliability of data.</b> <a href="https://otter.ai/u/bArFzULm7CyTJBYmr7fT1RhKP04?tab=summary&t=771s">12:51</a>
<ul>
<li>Eric talks about the safety aspect of his products and how they are tightly packaged and integrated to the cmms system.</li>
<li>Eric shares his thoughts on the future of technology.</li>
<li>How to deploy in some of these cases with data, some of those cases with being able to access the information is a use case for an AI type of solution 100% when you have enough data.</li>
<li>Unique about accrual and fortive as a whole is that they have access to many different industries.</li>
<li>There is an effort to be that is happening to understand oil and gas across multiple organizations, to start painting the picture of being able to understand not just the data, but also the location and all of the nuances that come with that asset.</li>
<li>Fluke is a mecca for maintenance people.</li>
</ul>
</li>
<li><b>Solving problems across multiple industries.</b> <a href="https://otter.ai/u/bArFzULm7CyTJBYmr7fT1RhKP04?tab=summary&t=1137s">18:56</a>
<ul>
<li>Eric is in a unique position to have a global perspective in asset management and asset management touching multiple industries.</li>
<li>How to get a hold of Eric on LinkedIn.</li>
<li>Glenn and Milan discuss the future of industrial talk and how they are creating a platform that celebrates industry professionals.</li>
<li>Industrial talk podcast network and how to get involved.</li>
</ul>
</li>
</ul>
</div>
<p>Also, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ERIC COOK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ericcook01/" target="_blank" rel="noopener">https://www.linkedin.com/in/ericcook01/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/accruent/" target="_blank" rel="noopener">https://www.linkedin.com/company/accruent/</a></p>
<p><strong>Company Website: </strong><a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a></p>
<h2>MEELAD NIKPOURIAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/meeladnikpourian/" target="_blank" rel="noopener">https://www.linkedin.com/in/meeladnikpourian/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fortive/" target="_blank" rel="noopener">https://www.linkedin.com/company/fortive/</a></p>
<p><strong>Company Website: </strong><a href="https://www.fortive.com/" target="_blank" rel="noopener">https://www.fortive.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Meelad Nikpourian | Eric Cook  | Accruent | Fortive | Collaboration | Industry Pain Points" width="500" height="281" src="https://www.youtube.com/embed/uOUcgHftiEg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/eric-cook-meelad-nikpourian-with-accruent-and-fortive/">Eric Cook and Meelad Nikpourian with Accruent</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Mark Kraeling with Wabtec</title>
		<link>https://industrialtalk.com/episodes/mark-kraeling-wabtec/</link>
					<comments>https://industrialtalk.com/episodes/mark-kraeling-wabtec/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 24 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/mark-kraeling-wabtec</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Mark Kraeling, Solutions Architect at Wabtec about "Using data telemetry to improve the safety and reliability of rail transportation."</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mark-kraeling-wabtec/">Mark Kraeling with Wabtec</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/310f301b-3a87-4aa1-b2e3-76d99c128d51"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Mark Kraeling</strong> at <b>Wabtec </b>about &#8220;Using data telemetry to improve the safety and reliability of rail transportation.&#8221;  Here are some of the key takeaways from our conversation:</p>
<div>
<ul>
<li><b>Meet Mark Fraley.</b> <a href="https://otter.ai/u/aP_TTkwNIKSKMTw8luuAlckxmUI?tab=summary&t=243s">4:02</a>
<ul>
<li>Mark is a solutions architect with web tech incorporated Wabtec, a Fortune 500 company based in the United States, with 27,000 employees in over 50 countries.</li>
<li>Mark gives a background on himself.</li>
<li>He is also in the mining industry to buy, especially in Australia.</li>
<li>One of the things that Wabtec is working on with their customers is helping solve some of these supply chain issues.</li>
</ul>
</li>
<li><b>The Internet of Trains.</b> <a href="https://otter.ai/u/aP_TTkwNIKSKMTw8luuAlckxmUI?tab=summary&t=471s">7:51</a>
<ul>
<li>Iot is a miscellaneous file that includes everything. It's not just about the information, it's everything.</li>
<li>Wabtec has a suite of products that they look to implement immediately, such as installing something on the side of the track, high-speed cameras or sensors.</li>
<li>Successful trial in California, looking at partnership with battery companies to make sure batteries can last in that type of environment.</li>
<li>Monitoring capability, not just having the data, but evaluating that data and learning from the data. The most important thing is providing that information to customers.</li>
</ul>
</li>
<li><b>How to deploy capital effectively.</b> <a href="https://otter.ai/u/aP_TTkwNIKSKMTw8luuAlckxmUI?tab=summary&t=800s">13:20</a>
<ul>
<li>The first conversation they have had about rail and managing those assets, and how they are seeing decent adoption from the people who are using it.</li>
<li>The cyber component to all of this, because as you begin to monitor that asset and put devices out there, those could be vulnerable.</li>
<li>There is too much at stake. Web tech is well positioned to help customers with safety, security and improve the efficiency of the railroad.</li>
<li>The best way to get a hold of Mark is to reach out to him through LinkedIn or to contact him at Wabtec.</li>
</ul>
</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARK KRAELING'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mark-kraeling-46a2336/" target="_blank" rel="noopener">https://www.linkedin.com/in/mark-kraeling-46a2336/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/getransportation/" target="_blank" rel="noopener">https://www.linkedin.com/company/getransportation/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.wabteccorp.com/" target="_blank" rel="noopener">https://www.wabteccorp.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mark Kraeling | Wabtec | Digitalization of Rail Transportation | IOTSWC | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/z_o6U3i7KG4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mark-kraeling-wabtec/">Mark Kraeling with Wabtec</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Daniel Spahr with Stream Analyze</title>
		<link>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/</link>
					<comments>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 10 Jul 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/daniel-spahr-streamanalyze-2</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Daniel Spahr, COO at Stream Analyze about "Doing the heavy lifting of data analytics close to the asset".  Learn about Edge and Cloud along with Daniel's unique insight into the Ai technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/">Daniel Spahr with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/43fbd7b6-8574-4f08-8d1a-6eb2e587d543"></iframe></div><p>Quick summary of the conversation:</p>
<ul>
<li>Scott and Daniel are at the IoT Solutions World Congress, a conference that brings together technology, people, and companies to solve problems and collaborate.</li>
<li>Daniel is the CEO of Stream Analytic, a company that provides an analytics platform that can be deployed on any device. The platform allows businesses to do AI on the edge, rather than sending all their data to the cloud.</li>
<li>This can save businesses money on data transfer and storage costs. It can also improve the speed and accuracy of decision-making.</li>
<li>Daniel and Scott discuss the challenges of managing data and how Stream Analytic can help businesses make better decisions with their data.</li>
</ul>
<p>Here are some key points from the conversation:</p>
<ul>
<li><strong>The amount of data being generated is growing exponentially.</strong> This can make it difficult for businesses to manage their data and make informed decisions.</li>
<li><strong>Sending all data to the cloud can be expensive and time-consuming.</strong> Stream Analytic allows businesses to do AI on the edge, which can save them money and improve the speed of decision-making.</li>
<li><strong>Stream Analytic is a flexible platform that can be used in a variety of industries.</strong> It is easy to deploy and use, and it can be customized to meet the specific needs of each business.</li>
</ul>
<p>Overall, the conversation between Industrial Talk and Daniel Spahr highlights the benefits of using Stream Analytic to manage data and make better decisions. If you are a business that is looking for a way to improve your data management, then Stream Analytic is a great option.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DANIEL SPAHR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/daniel-spahr/" target="_blank" rel="noopener">https://www.linkedin.com/in/daniel-spahr/</a></p>
<p><strong>Company LinkedIn:</strong><a href="https://www.linkedin.com/company/stream-analyze/" target="_blank" rel="noopener"> https://www.linkedin.com/company/stream-analyze/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.streamanalyze.com/" target="_blank" rel="noopener">https://www.streamanalyze.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Daniel Spahr with Stream Analyize talking about edge and cloud solutions at IoTSWC 23" width="500" height="281" src="https://www.youtube.com/embed/6kPiQba_6Nk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/">Daniel Spahr with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Prasad Naik with Saviant Consulting</title>
		<link>https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/</link>
					<comments>https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/prasad-naik-with-saviant-consulting</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with Prasad Naik, Vice President, Technology and Innovation at Saviant Consulting about "What smart instrument an equipment manufactures need for laying an MLOps foundation". Get the answers to your "MLOps" questions along with Prasad's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/">Prasad Naik with Saviant Consulting</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/54c7fcd5-0219-48e0-989e-1e6829329f2f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with <b>Prasad Naik</b>, Vice President, Technology and Innovation at Saviant Consulting about <b>&#8220;What smart instrument an equipment manufactures need for laying an MLOps foundation&#8221;</b>. Get the answers to your &#8220;MLOps&#8221; questions along with Prasad's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PRASAD NAIK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/prasadnaik/" target="_blank" rel="noopener">https://www.linkedin.com/in/prasadnaik/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/saviant-consulting/" target="_blank" rel="noopener">https://www.linkedin.com/company/saviant-consulting/</a></p>
<p><strong>Company Website: </strong><a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Machine Learning Operations - MLOps with Prasad Naik, VP at Saviant Consulting." width="500" height="281" src="https://www.youtube.com/embed/dx-jXN4ua5Y?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>ArduinoPro:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/">Prasad Naik with Saviant Consulting</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Margherita Ferragatta with IDT Solution</title>
		<link>https://industrialtalk.com/episodes/margherita-ferragatta-idtsolution/</link>
					<comments>https://industrialtalk.com/episodes/margherita-ferragatta-idtsolution/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 16 May 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/margherita-ferragatta-idtsolution</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with Margherita Ferragatta, Software Programmer - IDT Solution about "Real-World IoT Automotive Adoption, Improving Automation". Get the answers to your "Open IoT" questions along with Margherita's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/margherita-ferragatta-idtsolution/">Margherita Ferragatta with IDT Solution</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/50b539a6-5ce1-4e3c-b548-aa3b38c8f777"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with <b>Margherita Ferragatta</b>, Software Programmer &#8211; IDT Solution about <b>&#8220;Real-World IoT Automotive Adoption, Improving Automation&#8221;</b>. Get the answers to your &#8220;Open IoT&#8221; questions along with Margherita's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARGHERITA FERRAGATTA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/margherita-ferragatta-7b5818243/" target="_blank" rel="noopener">https://www.linkedin.com/in/margherita-ferragatta-7b5818243/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/idt-solution/" target="_blank" rel="noopener">https://www.linkedin.com/company/idt-solution/</a></p>
<p><strong>Company Website: </strong><a href="https://idtsolution.com/" target="_blank" rel="noopener">https://idtsolution.com/</a></p>
<p><strong>Company Instagram:</strong> <a href="https://www.instagram.com/idt.solution/" target="_blank" rel="noopener">https://www.instagram.com/idt.solution/</a></p>
<p><strong>Company Website: </strong><a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Margherita Ferragatta with IDT Solution talking about Real-World IoT Automotive Adoption." width="500" height="281" src="https://www.youtube.com/embed/zKdc_Vj_sB0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>ArduinoPro:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/margherita-ferragatta-idtsolution/">Margherita Ferragatta with IDT Solution</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Al Beydoun with ODVA.org</title>
		<link>https://industrialtalk.com/episodes/al-beydoun-odva-org/</link>
					<comments>https://industrialtalk.com/episodes/al-beydoun-odva-org/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 21 Apr 2023 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/al-beydoun-odva-org</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Al Beydoun, Ph.D, President of ODVA.Org about "Advancing open communication technology for industrial automation".  Learn about interoperable information along with Al's unique insight into the industrial automation future of open communication technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/al-beydoun-odva-org/">Al Beydoun with ODVA.org</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3a20d77b-7f93-44a3-8f38-20a2306a6faf"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Al Beydoun, Ph.D, </strong>President of <b>ODVA.Org </b>about &#8220;Advancing open communication technology for industrial automation&#8221;<strong>.</strong>  Learn about interoperable information along with Al's unique insight into the industrial automation future of open communication technology on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>AL BEYDOUN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/al-beydoun-ph-d-08145b2/" target="_blank" rel="noopener">https://www.linkedin.com/in/al-beydoun-ph-d-08145b2/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/odva/" target="_blank" rel="noopener">https://www.linkedin.com/company/odva/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.odva.org/" target="_blank" rel="noopener">https://www.odva.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Al Beydoun talks about advancing open communication technology for industrial automation at IoTSWC" width="500" height="281" src="https://www.youtube.com/embed/p4a5YENqMIQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/al-beydoun-odva-org/">Al Beydoun with ODVA.org</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Seonhi Ro with Ford Motor Company</title>
		<link>https://industrialtalk.com/episodes/seonhi-ro-ford-motor-company/</link>
					<comments>https://industrialtalk.com/episodes/seonhi-ro-ford-motor-company/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 13 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/seonhi-ro-ford-motor-company</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Seonhi Ro, Industry 4.0 Specialist at Ford Motor Company about "How Industry 5.0 is impacting manufacturing".  Learn about the Industry 5.0 along with Seonhi's unique insight into the manufacturing future of Industry 5.0 on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/seonhi-ro-ford-motor-company/">Seonhi Ro with Ford Motor Company</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a0367b76-54c6-478e-910f-68d674c89544"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Seonhi Ro, </strong>Industry 4.0 Specialist at <b>Ford Motor Company </b>about &#8220;How Industry 5.0 is impacting manufacturing&#8221;<strong>.</strong>  Learn about the Industry 5.0 along with Seonhi's unique insight into the manufacturing future of Industry 5.0 on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SEONHI RO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/seonhi-ro-a6933b107/" target="_blank" rel="noopener">https://www.linkedin.com/in/seonhi-ro-a6933b107/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ford-motor-company/" target="_blank" rel="noopener">https://www.linkedin.com/company/ford-motor-company/</a></p>
<p><strong>Company Website:</strong> <a href="https://corporate.ford.com/careers.html" target="_blank" rel="noopener">https://corporate.ford.com/careers.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Seonhi Ro, with Ford Motor Company talking about Industry 5.0 at IoTSWC" width="500" height="281" src="https://www.youtube.com/embed/7UevQzuDiEk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/seonhi-ro-ford-motor-company/">Seonhi Ro with Ford Motor Company</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Dr. Brian Laughlin with Boeing</title>
		<link>https://industrialtalk.com/episodes/brian-laughlin-boeing/</link>
					<comments>https://industrialtalk.com/episodes/brian-laughlin-boeing/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 07 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/brian-laughlin-boeing</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Brian Laughlin, Ph.D, Technical Fellow, Advanced Visualization at Boeing about "Applying Augmented Reality to solve today's manufacturing challenges".  Learn about the Augmented Reality along with Dr. Laughlin's unique insight into the manufacturing future of AR on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brian-laughlin-boeing/">Dr. Brian Laughlin with Boeing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f37a01c3-b5fc-4099-a988-965779c584e2"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Brian Laughlin, Ph.D, </strong>Technical Fellow, Advanced Visualization at <strong>Boeing</strong> about &#8220;Applying Augmented Reality to solve today's manufacturing challenges&#8221;<strong>.</strong>  Learn about the Augmented Reality along with Dr. Laughlin's unique insight into the manufacturing future of AR on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BRIAN LAUGHLIN, PH.D CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/drbrianlaughlin/" target="_blank" rel="noopener">https://www.linkedin.com/in/drbrianlaughlin/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/boeing/" target="_blank" rel="noopener">https://www.linkedin.com/company/boeing/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.boeing.com/" target="_blank" rel="noopener">https://www.boeing.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Brian Laughlin with Boeing talking about using Augmented Reality in manufacturing at IoTSWC 23" width="500" height="281" src="https://www.youtube.com/embed/d5cJJTa2bP4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brian-laughlin-boeing/">Dr. Brian Laughlin with Boeing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Adriano Chinello with ArduinoPro</title>
		<link>https://industrialtalk.com/episodes/adriano-chinello-arduino-pro/</link>
					<comments>https://industrialtalk.com/episodes/adriano-chinello-arduino-pro/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 04 Apr 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/adriano-chinello-arduino-pro</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with Adriano Chinello, PRO Business Unit Leader - Arduino about "Scaling your Digital Transformation from Prototype to Production". Get the answers to your "IIoT" questions along with Adriano's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/adriano-chinello-arduino-pro/">Adriano Chinello with ArduinoPro</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ae30b5f9-98ab-4fec-bf31-cbee0c303c41"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with <b>Adriano Chinello</b>, PRO Business Unit Leader &#8211; Arduino<b> </b>about <b>&#8220;Scaling your Digital Transformation from Prototype to Production&#8221;</b>. Get the answers to your &#8220;IIoT&#8221; questions along with Adriano's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ADRIANO CHINELLO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/adrianochinello/" target="_blank" rel="noopener">https://www.linkedin.com/in/adrianochinello/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/arduino/" target="_blank" rel="noopener">https://www.linkedin.com/company/arduino/</a></p>
<p><strong>Company Website: </strong><a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Addriano Chinello head of ArduinoPro talking about real, opensource digital transformation solutions" width="500" height="281" src="https://www.youtube.com/embed/h0FpOmk89eA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>ArduinoPro:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/adriano-chinello-arduino-pro/">Adriano Chinello with ArduinoPro</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Matt Wilson with SimVentions</title>
		<link>https://industrialtalk.com/episodes/matt-wilson-simventions/</link>
					<comments>https://industrialtalk.com/episodes/matt-wilson-simventions/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 24 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/matt-wilson-simventions</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Matt Wilson, Group Vice President with SimVentions about "Simulating, ingrating and transitioning new technologies for defense". Tune in and hear more about the importance of simulation and Matt's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-wilson-simventions/">Matt Wilson with SimVentions</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ab6ef249-b31c-4161-b7c4-8f728627f392"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Matt Wilson, Group Vice President </strong>with SimVentions about &#8220;Simulating, ingrating and transitioning new technologies for defense&#8221;. Tune in and hear more about the importance of simulation and Matt's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MATT WILSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mattwilsonsimv/" target="_blank" rel="noopener">https://www.linkedin.com/in/mattwilsonsimv/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/simventions/" target="_blank" rel="noopener">https://www.linkedin.com/company/simventions/</a></p>
<p><strong>Company Website: </strong><a href="https://www.simventions.com/" target="_blank" rel="noopener">https://www.simventions.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Matt Wilson with SimVentions at OMG&#039;s 4th Quarter Meeting in Austin, Tx." width="500" height="281" src="https://www.youtube.com/embed/VOSrEV663Z0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>standards, conversation, pipeline, omg, vendors, devops, matt, platform, software development, industrial, dev, software, wilson, people, sim, joining, tools, target rich environment, absolutely, deploy</p>
<p>00:03</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.</p>
<p>00:21</p>
<p>All right, thank you very much for joining us next installment of industrial talk. And thank you so much for your support. We are broadcasting here in Austin, Texas, it is the OMG meeting. And it is a collection of people that are smarter than me. And they are solving problems and they are having great conversations to make the world a better place. They are the heroes of this story. And you're gonna come and learn with me because well, my ears bleeding after whatever four days of having great conversations with incredible people passionate about standards and everything else in there. In the hot seat. We have a gentleman by the name of Matt Wilson. I butchered his name. And you're saying to yourself, Scott, how can you put your man Wilson's name? Well, I did. And it was somebody else's name. So that's his name. Anyway,</p>
<p>01:08</p>
<p>I'll answer to Michael mark. Matt, whatever you want to call me. You? Yeah,</p>
<p>01:12</p>
<p>SimVentions is the company. So let's get cracking. Great. Yeah. Sim mentions. I like simulation conversations.</p>
<p>01:20</p>
<p>Yes. They're like artificial conversations. They they approximate conversations, simulated conversations. And that well, people do online all the time these days. Pretty much. Yeah.</p>
<p>01:30</p>
<p>Wow. Look at you, man. Just get right into it.</p>
<p>01:33</p>
<p>You're absolutely right. And just offending everybody in the audience. Right. So</p>
<p>01:36</p>
<p>first conversation of Thursday, and he's right off the bat. But it's true. I just think every time I have the conversation about simulation and running simulations, and what however you do it, and being able to, to play in that. Just think it's cool. It's pretty neat. Give us the listeners and me, Matt Wilson, a little background on who you are</p>
<p>02:00</p>
<p>great. Well, I've been doing software development for 30 years or so. Doing a lot of work for the United States Navy and as a contractor for different defense sorts of things started out building software for the Aegis combat system. So I don't know what that is. But they gratulations big Navy ships, big Navy ships, thank you. And started getting involved doing the standards work related to trying to make those systems more open. So you're not just stuck with the way a certain vendor made it if I wanted to bring in capabilities from other vendors. Yeah. So the Navy brought me into the standards conversation about 20 years ago. So I've been doing software development and standards work for 20 years. And but now I'm getting, you know, some wisdom in my face here. So they don't let me write software anymore. I just, I just pontificate and the people</p>
<p>02:57</p>
<p>out there, chirpy chirp about all of this fun stuff? That's pretty cool, quite frankly, and you've been in the business for so many years, you've seen a lot of changes? I'll tell you that much.</p>
<p>03:07</p>
<p>Yeah, the irony is the more changes, the more it stays the same. So</p>
<p>03:11</p>
<p>why don't you expand upon that, because I have no idea what you mean by that, because I always see just changes and everything's just changing. And everybody's talking about new use cases. And using this tech.</p>
<p>03:23</p>
<p>People, people had the same problems today than we've had all along. So and the domain that got me here in the first place. You know, the Navy has been trying to open up their combat system to make things reusable for my entire career. So we've certainly made progress in that direction, but there's a lot more progress that can and should be made.</p>
<p>03:43</p>
<p>See my ears bleeding? I'm here, these conversations. I don't know how you guys handle it. I don't know, I'm not I'm not the gold standard by any stretch. I did stay at a Holiday Inn. And I heard Oh, no, no, go. But anyway. Okay, so you're here. OMG? Great. I mean, I've been very fascinated by just the process of how everybody sits there and debates and it has these great conversations</p>
<p>04:07</p>
<p>more patients than I do.</p>
<p>04:10</p>
<p>Trust me, it's, it's just been a fascinating observation. And then when he so when you guys leave, and then you're, then you come back for the q1 event, then then all this whole, you know, couple of months, and you guys just think more about it, and then it just never stops you guys got now we're supposed to be talking about and you're gonna have to, this is the dev sim ops event. This is 2023. Right? I don't even know what that is. So tell us</p>
<p>04:43</p>
<p>in that effort to open up the systems and build and deploy software and systems more rapidly. The industry basically if you do software development these days if you do modern software development these days you're probably doing some form of DevOps,</p>
<p>05:02</p>
<p>which is development operation. Yeah.</p>
<p>05:06</p>
<p>DevOps. So it's a pretty well coined term throughout software development, the industry. Hopefully most of the people reading this have read the Phoenix Project if you've not read the Phoenix Project.</p>
<p>05:16</p>
<p>Now, all of a sudden, I'm feeling Yes, I did. Yes, yeah, absolutely, I was gripped by the tail,</p>
<p>05:23</p>
<p>it's actually really interesting. It's not all geeky either. So they actually take a real story, that's cool. Well, it's a made up story, but it makes you understand what DevOps is about. So DevOps is pretty well established, there's, there's lots of vendors out there have DevOps pipelines, there's lots of tools in the space. And there's like, three, four, or five different main ways to do DevOps. And that's, that's the process of designing, building, creating, testing, and deploying software, using automated processes. And then to automatically deploy those software's into the production environment, and keep those running and updating. So if I realized, oh, this system needs an update, then I can very quickly do an update, run it through the development process, get it tested, and deploy it in real time. Well, the DoD is realized we really need to do, we need to embrace that more and more. And the way we develop software, instead of sitting down and thinking about getting all the requirements perfect before I do anything, and then spend three years building something, another two years testing it, and then finally delivering it to the fleet. There's there's desires and objectives out there, to do compile the combat and 24 hours. So it's, it's, it's a lofty goal. But if we're gonna get doable, you gotta do it. If we're gonna get anywhere close to that, we need to more thoroughly embrace DevOps in the in the DoD sector. But being DOD, you can't do it without security. It's got to be fully secure. It's got to be fully tested. So that's where they crammed the word SEC in the middle of DevOps. So that's why you got dev SEC sec. Security dev development, secure operations. Hey, go? Yeah, I'll see. See,</p>
<p>07:17</p>
<p>let me just put that down. It says my, so. So you just slipped in security in the middle of DevOps? That's what you did?</p>
<p>07:26</p>
<p>Yeah, I didn't, I didn't coined the phrase. No. Time, all of you out there doing it. I didn't. I'm not saying I coined this phrase.</p>
<p>07:37</p>
<p>Doesn't matter. So. So is this an event?</p>
<p>07:41</p>
<p>Yeah. So what we're trying to do as at the OMG, we tried to develop and create standards, to improve the state of practice, or provide consistency to the state of practice, and hopefully, enable interoperability and interchange of kinds of things. So I was talking earlier, you know, there are multiple major vendors of DEV SEC ops, tools and pipelines. But it's pretty much if I choose to go with with this vendors pipeline, I do a lot of work to configure the pipeline and get it working and get all the tools talking to one another and all the handoffs. But then my leadership says we can't afford to use that pipeline anymore. I want you to go and use this pipeline, because I've heard it's better. So all the work you did to set up this pipeline is now not compatible when I move over to this pipeline. So if we can start to look at an established technology standards to make it more consistent, if I need to move off of this vendors pipeline onto this vendors pipeline.</p>
<p>08:47</p>
<p>Okay. I have to I have to step in? Yes. Because I'm going to I, you know, what I have in my mind when you say pipeline, yeah, a pipeline? Yeah. Is that what you're talking about? Or what are you talking? Because I want to make sure this is clear, because I'm like, I've been out of a pipeline. In the field. There's a right away. Yeah. And there it is. There's not talking about it. Well,</p>
<p>09:10</p>
<p>it's the it's the coined term for the the process and the tools in the automated handoffs between each step in the process to get me from a an idea that I want to build to writing the code to do it to testing the code to getting it out the door and actually deploying it on to production. See, I</p>
<p>09:30</p>
<p>got that No, no, I'm all in good questions.</p>
<p>09:34</p>
<p>You should host like Lucia host interviews</p>
<p>09:40</p>
<p>with an idea because I like to be the, the not the sharpest guy in the room because I'm gonna ask that because I, I have all these interviews in my head and I'm going I'm like, I know what that is. Right there. That's an asset. I'm on the right away and we shut down all the plants. Exactly. But that's the truth. Yes, but I get I I understand the word pay If you're associated with DevOps and all of the steps that are in there, and you write if you, if you're down this and you're heading down this road, and you're making sure everything is connected, and you've got it from idea to actual operations over here, and then all of a sudden shipped over here. Yeah, that's not an easy</p>
<p>10:16</p>
<p>one. And your boss, or your leadership says, Well, you can't do it on this platform anymore, we need to move you over to this other pipeline. And all of that detailed, complicated work that you did get all the little pieces aligned. So it actually works. You got to, it's not complete redo, because you figured it out in one, but you got to re implement that in a totally different way on the other pipeline.</p>
<p>10:41</p>
<p>So so this, this 2023, Dev sim ops, or</p>
<p>10:45</p>
<p>SEC SEC ops,</p>
<p>10:49</p>
<p>company name, and I'm going oh,</p>
<p>10:50</p>
<p>my gosh, man, see here to throw you off.</p>
<p>10:53</p>
<p>Easy peasy to throw me off known. So this this dev SEC ops, focus standards, whatever the practice state, making it more efficient, making it more open. Right, yeah. And having those conversations around that effort. So that from my idea, to actual operations is compressed, right? Because you've got those standards there. And I can just like, okay, here.</p>
<p>11:23</p>
<p>Yep. And the standards will help. You know, it's a target rich environment. So let's say I'm a tool vendor, that's part of what my company does. We make novel tools, we do really cool and analytic things and stuff like that, if I make a software tool that can make a step in the pipeline better. If we have the standard in place, my tool will now work with, you know, I'm not going to name actual vendors, but vendor A's pipeline, vendor B's pipeline, piece pipeline, because because there's us clear technical definition of how do I get data out of the pipeline? Yeah. And how do I add value back to it? So that's one of the use cases, you know, that that's part of my motivation. So I got the broader motivation for everybody in general, but you know, standards are about business. See,</p>
<p>12:15</p>
<p>uh, now, I'm getting a clearer picture, oh, my gosh, I'm dangerous. No, I'm not dangerous. But I am getting, if you have standards that everybody sort of embrace and say, Yes, and and what happens here at OMG, where you get in a room, you actually physically get in a room and you begin to debate and you get to discuss and you develop these standards. But in light of that, with that competence, with that assurance that these standards have been thoroughly vetted, then it creates a greater likelihood that they can be used in other platforms, and therefore making the shift easier. And so And correct me if I'm wrong, if I'm a platform, platform person, I would want these standards so that it make it easier for people to use my platform. But then it also makes it easier for me to they leave my platform.</p>
<p>13:08</p>
<p>Oh, the irony there is, is, you know, perhaps some vendors might say, well, if I if I standardize, you know, people aren't going to be stuck in my platform. And, you know, yeah, it is. I think that but it's often the opposite happens, you know, so if I know that, that you conform and in comply with the standards, I'm more comfortable using your product, and I probably more likely to buy your product, because I know I'm not stuck with you. Not that, you know, it's a bad thing. You're no i But it gives me the confidence that if I ever needed to. I could move.</p>
<p>13:45</p>
<p>Yeah, but but it also gives me the competent that there's the one I got the standards, but to there is a level of scalability, right? I can stick with that platform, because I know that right there. They embrace the standards, whatever it might be, right. And it's open. And so it doesn't sort of then it doesn't just sort of pigeonhole me into one way. And I don't want to think about that. It just gives me the greatest flexibility. And it seems that that there's a beauty and simplicity to a certain extent. I'm not saying that standards are simple by no means right. I'm just saying that it's a it's a good thing that they are applied. And I can feel confident in that. Exactly.</p>
<p>14:27</p>
<p>Exactly. So what we're trying to do with this, this event in March 2023,</p>
<p>14:34</p>
<p>also Q this is q one,</p>
<p>14:37</p>
<p>technology OMG technical meeting in March in q1. Yeah. So that'll be in Reston, Virginia, in Virginia. Yeah. We're trying to bring together kind of the thought leaders in the people do this for a living and the people who are really struggling with the problems of not having the standards. We're trying to bring everybody together into one room. I'm going to have a conversation because it is a target rich environment. If you think about just the handful of steps I've described to you, yeah, we could, we could come up with a standard that's, you know, 20,000 pages long and doesn't help anybody. Yeah. So we want to start that conversation and say, How can a standards body like the LMG come alongside and bring you into this conversation? Because it's a coalition of the willing who define the standards. We want to draw people into the conversation, to actually start working on the pieces of the puzzle that will add the most value to this marketplace, see,</p>
<p>15:37</p>
<p>and this, this goes across all the consortiums. Once you have that standard, whatever that conversation is, it impacts you know, digital twin, and then everybody absolutely responsible computing, you name it, and it does, right. So if somebody's listening to this, and they say, Yeah, that sounds like a pretty cool thing. Can Can I? How do they how do they</p>
<p>16:02</p>
<p>participate? Yeah, so there's a few different ways. OMG is actually working to do all the marketing and promotion and get all that information out there. But they're certainly welcome to try to reach out to me. So my email is just Matt Wilson at Sim ventures.com. And please don't spam me if you're not actually interested in you're just trying to sell me something. I'm not buying it. Yeah, I hear what you're saying. But we've got some really good thought leaders and customers in this area. So we're looking at the perspective of drivers and thought leaders in this space, as well as from the buyers perspective, why did they need it? We're trying to get developers in the conversation because they're the ones who are suffering with the problem. And in want you to show up and join helping us solve this problem. It's not something I'm not smart enough to solve this. I need you guys to come and help us actually set the standards of</p>
<p>16:54</p>
<p>this spirit of collaboration. And I do I think he gets those results are are absolutely stellar. Of course, I can't participate in the conversation by Friday.</p>
<p>17:08</p>
<p>It would be awesome in that conversation.</p>
<p>17:11</p>
<p>Thank you very much. Join our pain at Wilson make me feel better, everybody. Big time.</p>
<p>17:15</p>
<p>Great. All right, guys. Good.</p>
<p>17:16</p>
<p>We're gonna have all the contact information for Matt out on industrial talk. And then some reach out to him. You. You active out on LinkedIn. Me, I've</p>
<p>17:25</p>
<p>got a LinkedIn profile. I'm not active per se. I'm kind of a Luddite, but I'm out there, you can find me.</p>
<p>17:31</p>
<p>We'll have all his contact information, figured out how to get a hold of Matt. Clearly, he's</p>
<p>17:37</p>
<p>got he's conflicted.</p>
<p>17:39</p>
<p>He's Thank you very much for joining. We will be right back. Thanks,</p>
<p>17:43</p>
<p>God. You're listening to the industrial talk Podcast Network.</p>
<p>17:50</p>
<p>All right. Once again, thank you very much for being part of industrial talk. And thank you for your support. Matt Wilson. subventions is the company. Mad Skills, you can just tell. This platform just keeps on collecting and getting all this great, great insights provided to you by these industrial leaders like Matt, you need to reach out to Matt, again, all his contact information, his LinkedIn stat got everything out there, reach out, you will not be disappointed because this is the future, whether you like it or not be a part of it. Be engaged, continue to educate and collaborate right here on industrial talk. And once again, I just want to let you know the purpose of this platform, the sole purpose is to be able to take the information take the incredible insights being provided by companies and professionals from all around the world, about the great things that are taking place within industry, and inspiring, inspiring, the youth and others to be a part of this ever expanding ecosystem, a problem solvers, you need to be a part of it. You need to be engaged, reach out to be go out to industrial talk, say, Hey, Scott, we want to do more. Fantastic. Let's do it. Because we want to get more and more information out there about you and what you're doing. That's what it's all about. Because that's the way we're going to change the world. Thank you once again for joining. Reach out to Matt, you're gonna change the world. Be bold, be brave. I say it all the time, and you're gonna change the world. Thank you very much for joining. We're going to have another great conversation coming from OMG shortly so stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-wilson-simventions/">Matt Wilson with SimVentions</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/67c01788-a114-4bc5-8315-bd00148968fc/Matt-Wilson-SimVention-Mp3.mp3" length="28033199" type="audio/mpeg" />

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		<title>Mitch Tseng with Next G Alliance</title>
		<link>https://industrialtalk.com/episodes/mitch-tseng-nextgalliance/</link>
					<comments>https://industrialtalk.com/episodes/mitch-tseng-nextgalliance/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 23 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/mitch-tseng-nextgalliance</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Mitch Tseng, Vice Chair, Application Working Group with Next G Alliance about "6G, what does it mean and why is it important". Tune in and hear more about the importance of 6Gand Mitch's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mitch-tseng-nextgalliance/">Mitch Tseng with Next G Alliance</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/bb5f0649-b310-49b1-92d9-7c4b9e3360db"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Mitch Tseng, Vice Chair, Application Working Group </strong>with Next G Alliance about &#8220;<strong>6G, what does it mean and why is it important</strong>&#8220;. Tune in and hear more about the importance of 6Gand Mitch's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MITCH TSENG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mitchtseng/" target="_blank" rel="noopener">https://www.linkedin.com/in/mitchtseng/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/next-g-alliance/" target="_blank" rel="noopener">https://www.linkedin.com/company/next-g-alliance/</a></p>
<p><strong>Company Website: </strong><a href="https://www.nextgalliance.org/" target="_blank" rel="noopener">https://www.nextgalliance.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mitch Tseng with Next G Alliance at OMG quarterly meeting in Austin Tx." width="500" height="281" src="https://www.youtube.com/embed/WV51BygZmcU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, mitch, people, services, talk, platform, network, industry, world, design, sensors, part, industrial, build, device, communications, wireless communications, data, standards, business</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, once again, thank you very much for joining industrial talk. And thank you so much for your support. We are on site right now. right this very moment, we're gonna be here for a week we are in Austin, Texas. And we are at the O M, G. Fourth quarter. I think it's the standard screw. And everybody's tripping about how to be how to how to use standards to make our life better, because this platform right here, right here right now, this platform is dedicated to you. Because you are bold, you are brave, you're daring greatly. You are changing lives and you are changing the world. That's why we celebrate industry professionals all around the world on this platform.</p>
<p>00:59</p>
<p>It is never too soon. Mitch is in the house. And it has been just an absolute joy to be able to corner him into a conversation. Let's get cracking. Mitch, thank you. Thank you, Scott. Glad to be here. Are you having a good? Can you this is not a conference, this is not a conference?</p>
<p>01:20</p>
<p>This is a gathering is that is it? That's what it is? Yeah, it's the older older experts are the brains that you can overlook? Did you see that? That was LightWave in media found that people here in the room? I'm telling you that it is true. Yeah. I mean, I, and it's, you know, it's a good feeling, Mitch, because I'm not the smartest, which is not really a hurdle. But I'm not the smartest guy in the room by any stretch of the imagination. And I and I think what you and and the rest of the, the OMG contributing members do is truly special work. And it is because you you're establishing and then it goes across the board. There's multiple organizations that are talking about standards that impact these, these important technologies innovations and, and just making things better. So that's that's, that's my that's my soapbox for today. There, Mitch.</p>
<p>02:10</p>
<p>All right. Before we get cracking with the conversation, give us a little background on who Mitch is. Oh, hi. Hi, everybody. My name is Mitch Tseng. I am a consultant. I have my own consulting firms. And but I have been following the development of the communication industry, I started when I was young, I started as a wireless communication for Nortel Networks. And then I'll go to Nokia. Right. So after that, my career is actually kind of riding on the success of the wireless communications. But when the world is actually engaging in the development of standards, a 2g, 3g, 4g, which is heavily involved with, I contribute to that part. But then when the world is going to the 5g, I actually find my new love that is IoT. At that time, we don't call it IoT, we call it machine to machine communications, m to m. So I kind of changed the venue a little bit, I left Nokia and then start my own consulting firm, and started working on this one. And to me, this one organization to start to order today's IoT work, they focus on the middleware definitions. And the later I joined, I see, which is the main body I'm doing right now as part of the I, O and G. And I've been major contributors for that organization.</p>
<p>03:26</p>
<p>And I gotta tell you guys, I mean,</p>
<p>03:29</p>
<p>it would be interesting to, you would never know, but it would be interesting to know, where we would be without organizations like OMG, and what you're doing because you're helping facilitating this, this progress, this, this adoption of, of technology and innovation, just because while we need it, you know, industry needs it, we need it in a big way. And we need to be able to have standards and sort of put those bumpers around it and say this is what you need to do and have that common lexicon. What's the problem we're dealing with? What what is that challenge that we're dealing with today with IoT and all of that stuff? What are we? What are we dealing with? The couple of things that we started but mainly but 1012 years ago, then as when we tried to exploit what is the machine-to-machine communication is originally people thought there's just some kind of silicon, SIS system on chip. And there will be you can build devices. And then later on, people find it oh, we just build a bunch of sensors. And if we can connect those sensors, if we can process that, then we can build this IoT, the Internet of Things, which is a big buzzword.</p>
<p>04:33</p>
<p>years ago, will you talk to that? IoT, you can even pick up a girl in the bar who talk about IoT, believe it or not?</p>
<p>04:41</p>
<p>That's here till Friday.</p>
<p>04:43</p>
<p>Yes. But then the thing is that gradually, in IC, we started building the framework document. We try to try to build a systematic way and the guidelines and then those, well, we don't have standards per se, but then it's kind of pretty pretty much the rule they should follow you</p>
<p>05:00</p>
<p>If you want to build a Iot, you know, versus a male infection. So we have been engaged in those parts. And then on top of that, we have many white papers. And then the most successful ones that we're doing is actually the pseudo so called a testbed process. Right now I'm in IRC, I'm also serving as the chair of the testbed Council, right? What we do is that we get the ideas from the people, and then turn them into reality. And then we do the testbed and test drive to prove that the idea should work.</p>
<p>05:28</p>
<p>And that's important. Nobody really wants to take a test drive and have them be the guinea pig of whatever technology that is being promoted at the time. And, and but again, so you painted a picture that all of a sudden, everybody just like, hey, yeah, now we can have our equipment, communicate with equipment, and you know, and be able to do that, and I'm gonna plop a device there, plop a device there, plop a device there, and then be able to just sort of magically be able to collect all that data and, and not just sort of dig up the whole world and running cables and everything. And that's where you, you shine. Yeah, that's how we started because in a conventional communication world that of course, you know, the wires and cables. And then when we go to IoT, all the sudden the wireless become the major part of the carriers for their part. And, of course, the the wireless industry. And along with the 5g development, we have a lot of colleagues in those a major telecom vendors, they're talking, they're bragging about, oh, by year 2020, there'll be 53 billion with a B 53 billion devices. Right. And, of course, originally, I talked to my colleagues from the same company, they kind of downplay it a little bit. They say, Well, maybe by 2023, Adobe 27 billion, still a big number. But the thing is that, how do we see that because you probably actually, like today, you've probably run into a lot of IoT devices, but you just don't feel right. And then I think the industry has been glossed over that you say, Hey, we've got a lot of IoT devices out there, but we don't feel it. What do you mean by that? Well, this device is maybe hidden somewhere, right? Just around you. People thought that the IoT devices, just your cell phone? No, it's more than that. Right? Just like inside inside this hotel, for example, there are so many sensors over there even like those like smoke detectors, whatever. They are all connected, right in the modern hotel. And then of course, like when you go to thermostat, your thermostat, people like your room. Yeah, people always talk about that part. But the truth is, in IoT, you actually you need to focus on the verticals. And unfortunately, this is also the parts cut overlook by many vendors. Right, for example, like I'm capable engineer, and then I designed some wonderful board. And I can talk to some sensors and wisdom communications. And they thought, Oh, I am in IoT business. But the truth is, when you have device and the you don't have a service associated with that, right, the device, it is just a piece of metal or piece of the electronics equipment lying on your shelves. So in I in ICU, we learned it a few years back, so So if today, you're in IoT business, and then you and you feel like you're not successful, that's probably why you didn't reach out to us by them. Because otherwise, we will tell you that IoT is not a traditional business, that one day of traditional means like, you buy one, you're going to design one and sell millions. IoT turned out to be a very, it requires a lot of customization. And also, when you get the idea is not enough, you need to have a business model behind that. You need to build a business in we call the verticals, from one end to the other music from the service on the top, all the way down to the sensor and actuators. You need to make sure that everything is there. Right. Otherwise, you have no business. So that's why a lot of people try and flop.</p>
<p>08:43</p>
<p>Yeah, there were it was sort of a gold rush. Well, it is that because is well, there's a group of smart engineers, they think that they can do electronics, and they can make computers, and they know the communications. They know what to do how to do IoT. But the truth is, every every, every customers, every customers, when they wanted to have IoT services, their demand will be different, right. And normally, what I talked about is vertical, the vertical services are vertical, I always focus on that you have as the service, whatever you want to provide. And at the end, you have some sensors, but in between all the necessary links need to be there, then so when you have somebody asked you to do something that how do you check, you actually you're growing the business, you will have a successful design or services. I normally advise people that you check on two things. One is the data flow, data flow, because when in the last century we talked about last century, not that far away, right? The last century we're talking about communications means we connecting devices are connecting terminals. But now we have new concept we are moving data. Think about is like whatever we're doing, we actually just try to get the data moved, and so on.</p>
<p>10:00</p>
<p>You know, design the vertical, the first thing you check the data flow, once the data flow is there, then that means your designs, okay. But the other thing I think is much more important, but it hadn't been put enough emphasis on by the designer is that the cash flow, the cash flow means I am building a service. And if a service without being finance or being paid, that is a debt service, right? So, and then we are in business, we are not in charity, right? We ledger, so, you make sure that when you design a service, you make sure all the cash flow are there. Be careful on this part. Because sometimes the end user may not be the direct payer for a service. That one example is like, let's say, Nora, in Dallas area, we have some insurance company that will help me put a dongle in my car. And what they do is that they want to monitor my driving habits to determine my interest rate next week, next year, and the end user, but the people who actually pay for the services is actually the insurance companies, right. And those things tend to be overlooked because people, they they're designing the system, but they kind of forgot to talk about it, I need to talk to my client, I don't talk to the people who want the services, is to understand their need to understand their pain. And that unfortunately, cost a lot of business to become successful.</p>
<p>11:22</p>
<p>So this is interesting, a couple of points that I thought was, it's interesting that if you can just sort of like moving data. Yeah. And it is it's just from this device, whatever it is, let's say a motor. Getting it into wherever that that that in point. Yep. And in between, there's just hands off. And there's this, you've got a map that all out because I know that there are a number of companies that are just saying, Hey, we've got a device, and that device sits right there. Yep. And I got that. Now, I'm an IoT company. But I but it just sits there. Yep. There's so many other, do you think there's a value or a benefit? If I was a company that offered from that whole vertical? Like, if I came to you and say, Hey, Mitch, I see that I gotta get into the IoT game, or IoT or whatever the game, but I don't want to just sort of parse it out. I just need to have that complete picture. Yes. Is that the way to go? Actually, that's what it will be the way I recommend it, right. Because you can have like a break it apart. So you can have a multiple supplier for the stuff, that's okay. If you by doing so, if you can lower your cost, by all means doing that. But my worry is that the design because what your customer really want, right? They may not, they may not be able to will document it. So that means like, if you just get a get a contract a book about what they want, and at the end, they may feel want you to do out of adjustment over there. And then sometimes we designers after you design the system, it may be may not be in past may not be possible to do those modifications, or without without causing a lot of changes and delays. Right. So my recommendation would be yes, you probably should focus on whatever you're doing. And then you build it an end to end fashion. And then you try to talk to your customer closely. Right, just like I'd say, maybe well invite them to a Sunday night dinner or whatever, right? Just make sure you've maintained a good relation, and they understand what they really want. Is there a value of sort of incrementally approaching a project, let's say, Okay,</p>
<p>13:28</p>
<p>we see that this is sort of a low hanging fruit, this would be great to be able to collect data off of this particular asset, and then run it all the way through and get it into whatever the form that we need to get it into and be able to perform the analytics and then</p>
<p>13:41</p>
<p>you see it, is it it because I know that there are a lot of well challenges, a lot of stories that float around out there that it didn't go as well, because I've got a bitter taste in my mouth about IoT and these projects, or whatever it might be, I would want to go for some victories and say, See, I got it, and I got this and the ROI is there. And we able to get it to you know, be able to do that. Yes, God does carries a million dollar observation you just have many years ago, people kind of hung into this platform. Right? You see like a whoever company used to provide something there, there was a I have IoT platform, I can do whatever you want for that. But turn out that the IoT, the solid platform, yes, they can provide some kind of general capabilities. But on the other hand, I mentioned earlier, IoT is actually a very highly customized business. So your platform may be maybe okay.</p>
<p>14:39</p>
<p>For now, but what if like the project does, as you said, they want to have some kind of incremental changes and they might want to step up for another another step, then will your platform be viable have to support that? Yeah, right. Because if you design the platform become very generic advert very beginning. It may be over and over kill. Oh,</p>
<p>15:00</p>
<p>Many of the small projects. On the other hand, on the other hand, if you're if your platform is not generic enough, right, then you, you actually end up like a you lost you lost your capabilities for expansion. So what are the trade off? That's, that's interesting. Yeah. You're, you're hitting on all cylinders. We got cash flow, we got moving data. And I love the point that you're, you're, you're paying and on customization. And it is highly customizable. Everything. And so you need to be able to have that vertical capabilities that that, that has that flexibility, but go into it at the beginning, right? Yep. It's saying, Okay, we're here, but we're gonna probably go here and just be able to can it do that be able to have that more macro view of what where you're going and what you're trying to accomplish? Yep. For the listeners out there. Let's talk a little bit about</p>
<p>15:50</p>
<p>you. You came up to me and you said six g.</p>
<p>15:54</p>
<p>Subject. Yeah, let's, let's change gears on that just because I want to know, help me and help the listeners,</p>
<p>16:02</p>
<p>teach us a little bit about one, 5g, what is that all about? And then be able to take that bridge and go to 60? Okay, what sort of walk us through that? Right in the telecom evolution, the stuff on 2g, which is I started my career 2g, 3g, 4g, they all focus on the network evolutions, right. So you provide a you provide a better services, for example, you you provide a from changing from sending texts to you be able to streaming data, and then we go to 4g, you can do the broadband, the broadband services, right. So a lot of actually a lot of people asking me that. Okay, when we go to 5g, what does the industry brought to me as an end user? I will say, Yes, this broader band experience brought up broadband music in 4g, we already call this called a broadband services. And now it's a broader because the bandwidth has become bigger. And the one that you probably don't feel much, but then the truth is, you 5g, you actually not only that you can downloading the dunks downloading the data real fast. You're updating stream is actually much faster than 4g as well. If you got the truth it right, then Oh, you just popped into</p>
<p>17:13</p>
<p>my my cell phone right here says 5g on it? How do I know that? That's a true 5g.</p>
<p>17:19</p>
<p>Yeah, it got something that you get into to do a little bit testing. And then for those part, but the truth, the truth is that you had so now you see that a lot of people they are doing the media, by individual people, they are using wireless communications, and provided media, they upload a stream for those. That actually is one I will say the major contributing factors for 5g right now. But the challenges that are in 5g, when he was designed the he has three goals in mind. The desert, the quarter embb, extended mobile broadband services, and mobile broadband is one. And that one actually proven to be great. But there are two other things. One is called it urllc ultra reliable, ultra reliable the communications. And the third one is MMTC is massive machine type communications that you see provide a very robust services for the network. And originally they're targeted to automotive, self driving automotive, and then also like maybe a remote surgery, right, you can do that. And then that's a very important, and then the MMTC is actually targeting for targeting IoT, but then, right, right, right. Right. Yeah. But then the I think the industry may be struggling a little bit right now. There are several things that is a automata urllc. The technology is great. But the applications and the law, the regulations that didn't catch up yet is autonomous driving, for example, it will be a great thing that if we use a very reliable network for that, like a 5g, but the thing is that the the the legislation, for example, when you have a self drive autonomous drug car vehicle, got involved in accident, and new proven that the vehicle is at fault, then who is liable for that? Right. And right now, I heard that in Germany, just this week, I heard that in Germany like a Mercedes, they actually they claim that yes, they will be responsible for those parts if their car, their autonomous car, get involved in the in the accident, then they will they will take care of that. That's what I heard. I haven't really checked it out yet. But the I do know that Japan, Japan is the only country I know of they actually put into legislation, when there is a Windows accident involved autonomous car and autonomous cars are proving the fault, it is a car manufacturer is liable for that. So so you can see that people are talking about this autonomous vehicles and then for those parts, but I will say right now at most will be like a level two level three kind of added advanced driving assist. And then when you really want to go to the full, autonomous car</p>
<p>20:00</p>
<p>They would require a little bit and then of course, they hurt our industry, right? And then the reliability, the Polaroid remote surgeries part is very important. Right? You don't want to</p>
<p>20:13</p>
<p>see you don't want to. You want to be on the money on that. Yeah, originally you want to cut a tumor, but just because of this deter, and then you cut the artery. Yeah. And then of course, the liability on that one, the risk of liability on their way here, kill it. Right. So urllc is struggling. And the third part on this massive machine type communications, they, the industry found out that there are multiple, what are the access solutions for IoT? And some of them, some of them actually a lower cost compared with</p>
<p>20:48</p>
<p>wireless communications, satellite ones. So how do you how do you kind of define your niche, and to make sure that you can provide a much better service compared with other access technologies, then you there's something that you need to look into. And the solution by the industry right now is to focus on the so called the private network, the private net, the private network approach, so that you can have in a controlled environment and you provide a services for smart factories, right. smart factories, yeah. Right. Yeah, yeah. So those are the things that we were looking for now. Okay. So but but, but again,</p>
<p>21:24</p>
<p>60, so you got 5g, I get it, you gotta where's the six g part come in? The interesting part is that we talk all of this 2g, 3g, 4g, 5g, we all talk about networks, right? Because this is the kind of game that the network operators and there were vendors, they they've been put a lot of emphasis on. But then the question is, network itself does not really produce value, by itself, it will be the whatever services that run on the network will be there will be the one, right generate the value, for example, you can build a 20 lane highways, right, if you don't have enough services on the on that part, then you're not going to generate revenue on day one. So right now in six g, we have noticed that there are a couple of things. Number one is that the frequency bands we want to deal with is getting higher and higher. And that can unify G, we talked about this millimeter waves, millimeter wave, you'd have services that are above 24 gigahertz up to maybe you have 100 gigahertz, though, the cell site is actually much smaller than a conventional Sara services row and people are talking about maybe 100 meters, 200 meters, right, compared with the three to five miles in the in the sub sub 6 G there was a resist, yeah. Then it also then people also talking about the terahertz sub terrors. And when you go to that part, the sales side may be wheezing 10 meters, right. So that means like a your conventional network architecture may need to be rethink. So one, one challenges I have for the wireless network operator, is that your network management scheme? How are you going to modify this? Right? The private network may still work, what about others, others. So what we have been talking in was a group of people in the in North America right now. And there's another organization called The Next Generation Alliance,</p>
<p>23:19</p>
<p>they started about two years ago, they focus on what kind of services that now the 60 should provide. And one thing we have been driving is called is accorded the immersive digital world experience, immersive digital world experience. And in this case, we are going to provide a lot of sensors, a lot of actuators, maybe just to try to build up a environment that you're living in it with all the devices surrounding you. Right then and then you Yeah, I picture then so you actually you provide a great services for you. And then you don't even notice that. And of course, we are talking about the future. And also people ask me about like the privacy stuff, then I think I got there are something that we can work on. And one example I have is that I ran our targeting like a 6G by 2030. And I chose picture myself in 2035 and retired how to retire and retire today in a retirement home and then all my rooms actually with a lot of sensors they help provide all the facilities for me to help me right then there'll be great right and then that's how we provide his brand digital world experience. And of course the the interfaces the machine interfaces will be done by a lot of xr or AR VR high resolution images, like holographic whatever stuff and and and that will be like a something to help you facilitate your living. And of course the same technologies can be applied to manufacturing. So there so you get a facelift on the smart factory the people no longer</p>
<p>25:00</p>
<p>Where are those heavy goggles, you can have out of stuff, they help you. So the work environment will be kind of blending with you. Right? That's an objective I think about, I thought you kind of get a goose bump on that one. I'm just telling I am, I really am. I mean, you've hit on moving data, cash flow, which is important. I like this immersive world. Next Gen Alliance services, digital word, you would just</p>
<p>25:29</p>
<p>look at that you're making me a better person. They're much less immersive digital world spirits.</p>
<p>25:35</p>
<p>I might be staying at a Holiday Inn, but</p>
<p>25:38</p>
<p>I feel like I can do this stuff. You'll I really enjoyed this conversation. There's a lot going on. And you're right at the tip of the sword on this stuff. At least you know how to talk and you know this stuff. Don't. I try been trying to do that. I tried to the evangelist with this. There he is six g evangelists right there. He's the one that came out. Not me. I didn't I haven't done on my notes. But he's the one that said it. That's Mitch 16. evangelists. How do people get a hold of you, Mitch? You can reach me through email. The best way to do that because I travel a lot. So it's mitch@t-infoserv.com. And t-infoserv.com. There it is, man. We're gonna have all the contact information for Mitch out there. So don't, don't you fret go out to industrial talk. Reach out to Mitch. And as you can tell, he knows a lot. And you will not be disappointed. Mitch, you are wonderful. I enjoyed the talk. And The pleasure is mine. It's wonderful. It's on on this side. All right, listeners, we're gonna wrap it up on the other side. Please stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.</p>
<p>26:45</p>
<p>All right. Once again, thank you very much for joining us industrial talk. And absolutely, thank you very much for your continued support. We're building a platform, a platform that is a collection of problem solvers, passionate about education, passionate about collaborating, and definitely, definitely passionate about innovating, so that you are a success. It's all out there on industrial talk. Thank you to Mitch in. I'm on a stack card out there on LinkedIn. And you could tell he's right in the middle, right in the middle of all of this innovation, he's thinking and his team and his community, thinking through all of the interesting challenges that exist to help us succeed. Right there. Mitch, I'm pointing at it right there. Again, industrial talk is here for you is here for industrial professionals. It's here for young people deciding on what to do, because I'm telling you right now, we've got to inspire Mitch inspires. You inspire your knowledge, your insights, your your passion comes through, we just got to keep going. Because it is there is no room for failure here. You need to succeed. And that's what industrial talk is all about. It is a platform for you. So that you can educate so that you can continue to learn by the way, you can collaborate, you can definitely innovate and find out what's going on the latest and greatest delivered to you by the best around the world. All right, be bold, be brave, dare greatly. We're going to have all the contact information for Mitch out on industrial talk and hang out with him because you'll change the world. Thank you once again for joining. And we're going to have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mitch-tseng-nextgalliance/">Mitch Tseng with Next G Alliance</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/0dc62c2d-1f83-4ab5-b205-f06d3d85edfb/Mitch-Mp3.mp3" length="40978799" type="audio/mpeg" />

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		<title>Steve Carter with KCF Technologies</title>
		<link>https://industrialtalk.com/episodes/steve-carter-kcftech/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 09 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/steve-carter-kcftech</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the 30th Annual SMRP conference and speaking with to Steve Carter, National Sales Director at KCF Technologies about "Achieving peak optional health through vibration IoT solutions". Get the answers to your "vibration" questions along with Steve's  unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-carter-kcftech/">Steve Carter with KCF Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/955ce0be-119a-431d-8f9e-853216931b5f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the<a href="https://smrp.org/Events/30th-Annual-Conference" target="_blank" rel="noopener"> 30th Annual SMRP conference</a> and speaking with to <strong>Steve Carter, National Sales Director </strong>at KCF Technologies about <b>&#8220;Achieving peak optional health through vibration IoT solutions&#8221;</b>. Get the answers to your &#8220;vibration&#8221; questions along with Steve's  unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVE CARTER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/carterinphilly/" target="_blank" rel="noopener">https://www.linkedin.com/in/carterinphilly/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/kcf-technologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/kcf-technologies/</a></p>
<p><strong>Company Website: </strong><a href="https://kcftech.com/" target="_blank" rel="noopener">https://kcftech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Steve Carter with KCF Technologies at SMRP" width="500" height="281" src="https://www.youtube.com/embed/xeYeZkbJamo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
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<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>assets, steve, industrial, people, vibration, work, data, fan, carter, technologies, sensors, pilot, software, plant, fault, diagnostic, solving, real, rare earth magnets, scott</p>
<p>00:00</p>
<p>This episode of industrial Talk is brought to you by RDI Technologies. RDI Technologies is the pioneer in motion amplification. Their proprietary technology enables users to see and measure motion impossible to the human eye and turning complex data into easy-to-understand videos to solve maintenance challenges quickly and safely. For more information, go to RDITechnologies.com. Hey, industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to CAPLogistics.com Or just call them. They're great people 800-227-2471.</p>
<p>01:02</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get right once</p>
<p>01:20</p>
<p>again, thank you very much for joining industrial talk the number one industrial related podcast in the universe, Steve and you can pretty much track that by data, no doubt about it. And we are broadcasting from the 30th annual SMRP conference. I'm right here on the exhibition floor. I'm looking at incredible vendors providing great services and solving doggone problems here. And now, because you are bold, brave and daring greatly. You deserve all of this because we want you to be a success. That's what that's what industrial talk is all about. Steve Carter's in the house. He's in the hot seat. And we're going to be talking about Well, Steve Carter stuff. I don't know if that's right. But he's here. He's gonna He's gonna dazzle everybody. Hey, Steve.</p>
<p>02:03</p>
<p>Hey, Scott. Thanks for having me.</p>
<p>02:05</p>
<p>Yeah, I'm all I'm all geeked out. Right? Because you're the first time this is a first time conversation we've never we've never met before we met today and is and you've never been on the podcast. And so I'm always excited when I have new people. Well,</p>
<p>02:19</p>
<p>I am excited as well. I've actually listened to your podcast in the past. Have you ever been in preparation for this job I took specifically, I mean, that's what kind of nerd I am. Wow.</p>
<p>02:32</p>
<p>I feel really pretty cool about the whole I'm touched. Because, you know, it's funny, it's, I recognize the fact that one I can geek out on us enough. I don't care man, okie calculate geek. And I'm always thinking, oh, there might be three people out there that, that like this, this and be passionate about innovation, technology, solving problems and and just being into that world. So with that said, give us a little background on who Steve is.</p>
<p>03:00</p>
<p>Steve Carter, national sales manager in heavy trucking and heavy machinery for KCF Technologies.</p>
<p>03:08</p>
<p>Tell me when you say heavy trucking, what do you mean and heavy machinery like, like mining equipment? And, you know, big ol semis and things? That's</p>
<p>03:17</p>
<p>a great question, Scott. Because there is a large range when it comes to heavy trucking. You've got your you know, your dodge 2500 and above class 45678. Those are my bread and butter, if you will. When you think about heavy trucking, you're thinking about semi trucks, you're thinking about dump trucks, you know, any number of multi axle vehicles.</p>
<p>03:44</p>
<p>So with that said, what are we doing? KCF? What about? What about? I mean, okay, so you're in heavy truck, your truck and machinery? What what does that mean? What, What problems are we trying to solve here?</p>
<p>03:57</p>
<p>So, I mean, when it comes to the KCF, we're basically a comprehensive machine health solution. We use wireless vibration sensors to transmit data from manufacturing equipment, to the cloud, and then to our proprietary smart diagnostic software, which then allows individuals who don't have a advanced degree in vibration, to better understand what their machines are doing, and how we can support them.</p>
<p>04:23</p>
<p>But but the machines are heavy truck and machinery,</p>
<p>04:26</p>
<p>you know, it's you're talking fans, pumps, motors. Everybody's got the same twin blower fan out of Chicago. So a lot of the assets are similar. You know, we go into sectors that KCF so I'm in the automotive sector. So everybody who works in this sector, you know, it's basically the same type of assets across the board. Now, there will be similar assets across you know, every sector, but you know, we try to hone it down for automotive that way. You know, we really specialize and probably worked on an ad said at another plant so we can better understand yours</p>
<p>05:03</p>
<p>do you take into consideration the location of the asset, so that fan, that motor in Michigan, is it the same as the fan motor down in Alabama,</p>
<p>05:15</p>
<p>you know, you're never gonna get see the same. Because it's always different about, you know, installation environment, it's never the same, there are similarities, if you will, which has been able to give us the ability to build out specific assets specific models. So we've got over 200,000 years of machine health data, where we're able to build out algorithms that we can put a model on top of the fan, and be able to help you better diagnose and understand when you're going to see a flop in that asset. And what you need to do to correct it as well.</p>
<p>05:48</p>
<p>So you do that. So you've got the proprietary algorithms that you've collected all this data, so you have a fairly decent picture of that fan, that whatever I keep using fan, I would like to get sort of progressive conversation beyond a fan. But let's talk about the fact anyway. But you're able to take all of the data and algorithms and be able to to truly hone that diagnostic on that piece of equipment, that asset, given the fact that you've got all this great information on it,</p>
<p>06:21</p>
<p>we can and the great thing about our software is it also uses machine learning. So as we diagnose those faults, and then you correctly say in the software that that was the issue, you did fix it. And we've seen, you know, the the asset come out of that fault mode, going forward. Now we know that that kind of squiggly line, if you will, portrays this fall, and then going forward, we can continue to hone that and become more and more accurate as we go.</p>
<p>06:48</p>
<p>Yeah, and I would I would imagine, it's also a situation where you're, you're analyzing data, whatever that looks like, and I'm gonna continue to analyze this data. And I mean, there's, everything's fine, everything's fine. And not all data. How do you deal with I'm sorry, I digress. I just just went on a tangent here. And it's something popped into my head. If all the data if everything's fine. If everything's just reading fine. You don't need that data? Do you do? Or do you just keep on storing that way, just</p>
<p>07:17</p>
<p>keep on storing that data? You do? Yeah, that gives us the ability to have historical data that we can draw upon in the future. And then the nice thing about that is, you know, KCF has three really big components that make it such a standout company. Number one is hardware, we've got fantastic hardware, all proprietary. Number two, our software, smart diagnostic software, which you know, makes those squiggly lines digestible, for your average shopfloor worker, you don't have to have one person sitting in the background, you know, giving people the, you know, I guess the correct information, if you will, after reading through it. And the number three is we have a sentry team, which is our services department, which is a team of all level two certified vibration analysts who sit back and review that data, so you don't have to. So there's no one person at your plant sitting behind a computer, you know, eight hours a day, even though you know, your plants running 24 hours, you can have those people out working. And then we will let you know when there's an alert or there's a fault.</p>
<p>08:18</p>
<p>Yeah, gotta get some clarification. And you say, century</p>
<p>08:22</p>
<p>century, century team, and those are basically our technical analysts behind the salespeople.</p>
<p>08:28</p>
<p>So run us through the process. Back to the fan. Yeah. So we got a device out there on the fan and you're, you're you're measuring the vibration of what's going on, everything's fine, everything's fine, everything's fine, everything's fine. Then all of a sudden, things start to trend differently. But you have an analytic component. Yep. And as far as saying, hey, it's trending, it's doing some things that just be, I'm going to notify somebody we're gonna do, right. Yep. So I'm still tracking, I'm gonna notify somebody saying, hey, something's going out there. And I don't know what's going on. But there it is, you need to go grease that fan will say oh, so there is even</p>
<p>09:07</p>
<p>tell you what you need to do to correct it. So and I've actually seen this happen in real time. We've got a large trucking company on the West Coast. I was there to basically do a lunch and learn and walking through software further than installed a week prior. And all of a sudden, we were getting some alerts from your fan on the roof. And you know, it said, Hey, listen, we're having alert looks like you need to go grease that fan. So maintenance guy is sitting right next to me calls it out as the maintenance tech go up there. And in real time, we actually saw the acceleration dropped from two days back to point nine, nine, okay, and he was he was sold right there.</p>
<p>09:43</p>
<p>Along the same time with lubrication, right? There's there are many schools</p>
<p>09:48</p>
<p>of thought out there. There are many, many more than I ever imagined more than</p>
<p>09:52</p>
<p>many schools. And do you in that same analogy, you're saying okay, you need to put have X amount of this type of grease here. And from a maintenance perspective from me, yep, all I have to do is go, Okay, I got I need that type of grease, I need this amount. So the analytics and I'm, you know, I need to do that, and boom, and I can see it real time.</p>
<p>10:18</p>
<p>And you can see in real time, which is pretty cool, which leads to us being able to build heat maps right of your plant floor and let you know which shift is working correctly. So you can see the heat map that you know, when second shift goes out and does what they were told to do what they believe is the right way to provide that maintenance, you can see that they're actually maybe touching assets, they don't need to touch, you know, if it's green, you don't need to touch it, you only really need to start to work on the ones that are yellow and red. So having this real time heat map of which assets you can focus your time on, actually helps schedule, help save time and relieve the fact that right now we're going through a labor shortage is affecting everyone. So imagine if you were able to focus all your time on the assets that needed it, and not the ones that did.</p>
<p>11:06</p>
<p>It makes sense. And and so if let's take that next step forward, here's here, I come in. I'm a maintenance professional, I look at my dashboard.</p>
<p>11:17</p>
<p>Dashboards are pretty hot. I'll show you some pictures.</p>
<p>11:21</p>
<p>So I got some dashboards, which I'm always geeky about. And I'm looking at it I'm looking at all of the assets that are being tracked. And then I just look at because it's we're all about color codes. Green, yellow, red, red, bad, bad, bad. Yeah, run on out there, but you don't want I mean, organizationally, do you want you want any red? Or do you try to capture that yellow? You want to capture</p>
<p>11:43</p>
<p>the yellow? Yeah, it means you're gonna see a fault and that machine? And we're our whole goal is zero downtime? Yes. Safety? Yep, zero downtime. Yep,</p>
<p>11:51</p>
<p>yep. Because that means that asset is spinning out what it needs to be spinning out, and it needs its revenue, all of that good. You know,</p>
<p>11:59</p>
<p>you want to make sure throughput as high as possible. And, you know, that's what people are trying, they're trying to do more with less right now.</p>
<p>12:06</p>
<p>So, it begs the question, so you had me at hello, there begs the question of what what what push backs to us? I mean, what, what push backs are there? I? Well,</p>
<p>12:17</p>
<p>you know, it's it's a well known that, you know, ultrasonic is better than vibration. Right?</p>
<p>12:26</p>
<p>You say so, I'm not gonna get into that.</p>
<p>12:30</p>
<p>This is what's been thrown back in my face all the time is, you know, ultrasonic, you're going to catch the fault earlier. But then those people won't be doing Ultra sun once a quarter. Well, vibration, continuous monitoring is the best, right? Because you're going to be able to see that, because you're monitoring that asset 24/7. So our, basically, our signal foot is that you could get it down to about every 12 seconds, I wouldn't suggest that it's going to really drain the battery. But if you had an asset that you want to monitor that closely, you could do it for every 12 seconds. And people say, you know, why do you need to do it that often? Well, there's some times that an asset will go into fault mode, that nobody knows it, and it will reconnect itself, but you want to be able to capture that. So you know, they can you will to death by 1000 paper cuts, right? So catch it the first time, fix it, and then that way it's going to integrate and extend your machine help the life the machine? Yeah. So there's a lot of things that the only pushback I really get is, people don't believe it's possible. Right? So which is why we're don't don't believe it's probably possible possible to actually know Yeah, to catch these faults and be able to diagnose them correctly, which makes me you know, I'm a big believer in pilots. So we do a number of pilots, we usually like to do a pilot before we have a company buy, just because it gets them familiar with the product, it gets them excited. And then they end up buying even before the pilots over and expanding that initial purchase.</p>
<p>13:53</p>
<p>Yeah, I'm a big fan of incremental ism. Yes. Like I mean, I understand the the pilot as long as people don't get in that pilot purgatory where there's a sort of it is</p>
<p>14:05</p>
<p>great. Hey, there is a company that I'm dealing with right now that is in pilot purgatory. I'm not going to name names. No,</p>
<p>14:11</p>
<p>don't don't start reliability to trash talk in here on on industrial, definitely vote. But but the reality is, is that I agree with that. I think that but do you find the community as a whole industry as a whole beginning to sort of embrace the reality that yeah, this stuff's working. This stuff means I mean, I see the value.</p>
<p>14:33</p>
<p>I mean, I would start I'd like to think it's me, and they see the value with my sales pitch, but honestly, I've never been in a position like this in a sales position where I'd had companies call me and begged me to come out. It's it's been something that more and more people are beginning to realize that they need to do and once they do, they just can't get enough.</p>
<p>14:53</p>
<p>It seems to me as we close seems to me that it's is it a fairly decent Turn around. I mean, I mean, if I were saying, that pump right there, man that pumps important. And I come to you and I go, Steve, that pumps important. What can we do? We could do it how I shifted. I didn't want to go to a fan because I don't want to have any fans. I thought we will be talking fans. Oh, no, no,</p>
<p>15:17</p>
<p>I'm gonna be prepared to talk pop. Yeah, huh? No, it's it's just a fluke. Our vibration sensors are actually rare earth magnets. I can tell you they're very strong magnets. I put one on my fireplace, and both my kids haven't been able to rip it off yet. So the install takes minutes. Sometimes. I mean, we like to make sure that you're monitoring the correct assets. Well, yeah, you know, we're doing it the right way. But honestly, I've seen 200 300 sensors installed in an afternoon.</p>
<p>15:46</p>
<p>And then it starts, you know,</p>
<p>15:48</p>
<p>immediately. I was at an engine plant a month ago and brought my Demo Kit, which is always you know, that's never clunky. Brought my Demo Kit set up. And by the time I got back to the boardroom, we were watching their assets in real time.</p>
<p>16:04</p>
<p>And as you're looking at the assets in real time, are you able to sort of also begin to pull diagnostics and see? Yeah, that's, that's a red guy.</p>
<p>16:13</p>
<p>Yeah, we can benchmark and then we continue to improve that asset following.</p>
<p>16:18</p>
<p>While she's, I should be asking you for money. Because apparently, everybody else is asking you.</p>
<p>16:25</p>
<p>I've got a wedding ring. I just, I do too.</p>
<p>16:29</p>
<p>I want to wear earth</p>
<p>16:30</p>
<p>magnet. Oh, doesn't? Who doesn't? Really cool. The art everyone. Yes.</p>
<p>16:36</p>
<p>As you can say I was I was a bit distracted by the fact that you went around that motor thing. And you did that. And I was still thinking,</p>
<p>16:43</p>
<p>I don't get a hold of rare earth magnets. It was like, Yeah, all right. We're gonna</p>
<p>16:52</p>
<p>hear you were this isn't this is fantastic. By the way. On your as I look at your booth, I think I see your booth. Yeah, I see the corner of your that's us. Yeah, what I do see is that you have these devices, are they that does that.</p>
<p>17:05</p>
<p>Those are the water sensors. They look like little floaties they do? Yeah, I thought it was</p>
<p>17:12</p>
<p>a they're still in that stuff. I want to take a picture of one and then I'll post it and then you guys can see it. Everybody out there on LinkedIn. Anyway, how to get a hold of</p>
<p>17:22</p>
<p>a Scott, you can reach me at my email, Steve dot Carter at KCF tech.com. Or give me a call myself. 215-205-5031. I</p>
<p>17:33</p>
<p>have his card. So listener out there. Who needs to get a hold of Steve. Fair not it's going to all be out on industrial talk.com. What's his cell number? You sure you want to get there? Oh, yeah. All right. Oh, yeah. No big deal. No. sweat off my back. All right, we're broadcasting from the 30th annual SMRP conference. You get great people like Steve, and many others, delivering value solving problems. It is exciting. I like it. You like it, too. We're gonna wrap it up on the other side. So stay tuned. We will be right back.</p>
<p>18:07</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>18:12</p>
<p>All right. Once again, thank you very much for joining industrial talk. And absolutely. Thank you very much for your support. Steve Carter, go out to his stack card, LinkedIn stat card KCF Technologies. And by the way, if you're out on video, he referenced flow in a so device. Well, the device does look like that. But if you're out there, check it out. Right there. Yep, there's the magnet. There's the device. And by the way, it's it's super he was right, super easy. So you just sit there. You got this little clap right there. And then yet, you can just pull it off. And you get to the device. There it is. That easy peasy lemon squeezy. K c, f technology. There it is right there in your face right there. All right. Thank you, again for joining. Go out to industrial talk. Give us your support. If you're an industry whatsoever, reach out to me, we're going to be at conferences, we're going to be doing a lot of things. We're going to elevate this conversation in 2023. We need to make sure that you are celebrated along with all the other industrial professionals. We've got tons of information out there. Remember, we're all about education. We're definitely all about collaboration, and you need to innovate, but you need people that you can trust to work with in your innovation journey. All right. Thank you again, be bold, be brave, daring, greatly hanging out with Steve Carter. You're going to change the world. Thank you very much. We're gonna have another great conversation coming from SMRP shortly so don't go away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-carter-kcftech/">Steve Carter with KCF Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Charlie Nobles with Ubicquia</title>
		<link>https://industrialtalk.com/episodes/charlie-nobles-ubicquia/</link>
					<comments>https://industrialtalk.com/episodes/charlie-nobles-ubicquia/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 06 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/charlie-nobles-ubicquia</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at Distributech 22 and talking to Charlie Nobles, Vice President with Ubicquia, LLC about "Smart utilities and resilient grids". Get the answers to your "Utility" questions along with Charlie's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/charlie-nobles-ubicquia/">Charlie Nobles with Ubicquia</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d2034f49-8c93-4394-9153-75db61ea3531"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.distributech.com/welcome" target="_blank" rel="noopener">Distributech 22</a> and talking to <strong>Charlie Nobles, Vice President</strong> with Ubicquia, LLC about <b>&#8220;Smart utilities and resilient grids&#8221;</b>. Get the answers to your &#8220;Utility&#8221; questions along with Charlie's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>CHARLIE NOBLES' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/charlie-nobles-954661/" target="_blank" rel="noopener">https://www.linkedin.com/in/charlie-nobles-954661/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ubicquia-llc/" target="_blank" rel="noopener">https://www.linkedin.com/company/ubicquia-llc/</a></p>
<p><strong>Company Website: </strong><a href="https://www.ubicquia.com/" target="_blank" rel="noopener">https://www.ubicquia.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Charlie Nobles with Ubicquia onsite at DistribuTECH" width="500" height="281" src="https://www.youtube.com/embed/G2vCmEQWsTc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>utilities, pole, streetlights, industrial, coverage, people, charlie, cities, spotlighting, fast, jimmy stewart, leveraging, question, light, raleigh, conference, issue, city, lte networks, solutions</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go right that's right. You're listening to industrial talk the number one industrial related podcast in the universe. That's right, Charlie, don't don't don't even begin to question my. That's all day. That's all driven by data, believe it, I believe. And it is an ever expanding industrial ecosystem of professionals from around the world. It's quite a really quite a lot of mouthful, that are solving problems and making your life better. That's what they're all about. And we're broadcasting we're on site here at DistribuTECH 22. Dallas, Texas is the town. And it's great to see people milling about the place, and the slipping and tripping over technology everywhere. It's great. It's great to see this happening. Right, Charlie?</p>
<p>01:07</p>
<p>Sure. I love it.</p>
<p>01:09</p>
<p>To video conference, is the first one.</p>
<p>01:13</p>
<p>I went to another conference about a month, two months ago. I had to had to shave, clean up the hair.</p>
<p>01:22</p>
<p>You didn't have to look like Howard Hughes after years of being at the top of that Casino.</p>
<p>01:28</p>
<p>You slow hair product.</p>
<p>01:31</p>
<p>It's good to see everybody.</p>
<p>01:33</p>
<p>It is good. It just reminds me how much space is in the rearview mirror. Because I see so many people I've seen before over the years. And it's like reunion like a high school reunion.</p>
<p>01:45</p>
<p>Have you come across those people that you've only met virtually?</p>
<p>01:49</p>
<p>Yes. And the issue is, gosh, I thought you were taller. Or in my case. I thought you were taller. I'm not so,</p>
<p>01:57</p>
<p>so true. I've never cried. Yeah, that's but it's fun. And what's interesting over the past couple of years is the the level of innovation that is still I mean, it's still rapidly speeding, going fast as can be and trying to keep up so the pandemic pandemic didn't slow that down.</p>
<p>02:16</p>
<p>No, actually, it just went undercover. Just</p>
<p>02:20</p>
<p>just a bit. All right. For the listeners out there. Give us a little background on who Charlie is.</p>
<p>02:25</p>
<p>Oh, okay, so I'm head of our utility segment for a company called Ubicquia. I said that very clearly. That's</p>
<p>02:32</p>
<p>right. And for you listeners out there, I'm gonna have it out there on industrial talk. spelled correctly.</p>
<p>02:39</p>
<p>You bequia. It comes from the word ubiquitous, which means everywhere. That's right doesn't I'm dropping some truth he is reporting. That the reason we use that name is because we use existing available networks, LTE networks, if you are if you have a cell phone in your pocket, then you are using an LTE based network from a carrier. They can also be private, LTE networks and utilities can take advantage of those networks. They're secure. They're built out. They could use them for grid solutions, and they can use them for Smart City solutions. And that's why we're at DistribuTECH we have a suite of solutions in all these areas. connectivity, 5g small cell traffic congestion and cities grid monitoring holiday above, at our booth. Four one zoom three MC.</p>
<p>03:39</p>
<p>Wow. You nailed it. And I don't have any other stuff that no, we're down here. Wrapping up here because there is no. So you're at this. You're at this event. What are you talking about? What what is the topic you're sort of addressing?</p>
<p>03:54</p>
<p>So I have a presentation later today.</p>
<p>03:57</p>
<p>It's at three o'clock. So he's already reminded me of that.</p>
<p>04:00</p>
<p>So that's this is my practice for the presentation. So the presentation is around smart city applications. And how can we leverage the streetlight? Here the streetlight for Smart Cities is kind of like the Nordstroms the anchor tenant in this mall, you land the anchor tenant, and you build out from there. So much can be done. We start with spotlighting go back five 710 years and while Smart Lighting is power smart,</p>
<p>04:28</p>
<p>or whatever, you got to define smart lighting.</p>
<p>04:31</p>
<p>Imagine that you can control the light remotely when the light burns out. Someone knows they can roll a truck if there's a voltage issue at the light if you want to set the light to be brighter. Some cities like to over brighten parts of town for obvious reasons. So this idea of this make this go to elite these is a better life uses less energy and less control it must be able to fly should demand scheduling, look at alarms that come from the light and read and react to the alarm, not just truck driving around and wait for lights to fail. So this idea of spotlighting, is fairly basic has been around for 15 years or so. The question is, so what's next? What's in it for the utility? Can they get benefit out of spotlighting? And what other things can we attach to a streetlight that could further economic development for a city increase public safety, public safety, especially in the urban areas is a really a real issue. So yes, we want to enhance public safety with cameras, sensors, devices. And leads again, back to economic development, you want to live in cities that are thriving, they have crime under control, is evidence management. We'll talk about that a bit. How can you capture evidence around issues on the streets that you can use to resolve issues, but also you can look at to see where do we have potholes in the roads? Where do we have roads that are undersized for the traffic, and we need to expand lanes here, we don't need so much there where to place that important municipal spend. That's more targeted. So it's kind of all of the above. Now, I'm a utility guy who used to work for utilities. So I also think of it in terms of</p>
<p>06:26</p>
<p>what what utility,</p>
<p>06:28</p>
<p>I worked for progress energy back in the day based out of Raleigh, North Carolina, if you can tell I'm a southerner. And progress now is part of Duke Energy. Yep. So headquarters went from Raleigh to Charlotte about three hours away. So my background is utility operations. So the question is, half the streetlights in this country are owned by the utilities on behalf of the city. So a city wants to put digital signage up on a pole. If they don't own the pole, they have to get permissions from the utility if they want to add smart lighting, it has something utility would do if they want to enhance the economic development in make other taxes, that certain that the utility has to weigh, you know, so. So the question is, what else? What else can be a benefit to the city but also be a benefit to the utility? And that's an area that I don't think that's ground we've cloud.</p>
<p>07:25</p>
<p>So I get it, there's a lot of lights out there. There's like there's a heck of</p>
<p>07:31</p>
<p>there's a huge dump. And and</p>
<p>07:33</p>
<p>one of the questions is, are we able to, you know, are we leveraging those physical assets in a way that achieves what you're, you're talking about it because they're out there? So what can we hang off of it? What can we</p>
<p>07:46</p>
<p>and it's not just the things that we can hang off the pole or the light. One of the things I mentioned in my talk in about 45 minutes is because it's at three o'clock, it's at three o'clock is small cell 5g. Everyone talks about 5g, all the commercials on TV about 5g. Well, 5g cannot be provided from a cell tower. It's very fast, but it has a much shorter range. Whoa, see that's heard that word. Yes. So 5g is going to have to be provided on the back of lights, streetlights, or utility poles, because it's a block to block thing. The faster the speed, the shorter the range, the less the more interruption, you can get to the signal. For instance, 5g cannot go around buildings can't go through trees, it's got to have line of sight from from the device to your phone, it's got to be a line of sight. slower speed traffic can go through and around. So just from a physics standpoint, you cannot deploy 5g without considering how you could use the utilities poles.</p>
<p>08:59</p>
<p>So so how are they doing it today? I mean, people are chirping about 5g. So with that definition, now they're doing it? Well.</p>
<p>09:08</p>
<p>If you look around, there are these things called fat poles. They're black. Typically, they have their fat. They have all types of embedded antennas, arrays, that is a 5g pole, you see them popping up. They're expensive. They require a new pole structure. So the way it's been done today is not leveraging the existing infrastructure. They're not leveraging the streetlights in the street light poles or putting new poles you fat poles, which, by the way, are ugly. And so there's this issue around deciding the pole but also do you want that pole in your backyard? In this nice part of town. That's the way it's done is experienced expensive is the slowest path to victory. If you could somehow leverage the existing infrastructure of existing poles the streetlights to build out at least a part of that fire. GE canopy, or then ill, 5g will happen much faster. And it'll happen much faster because it'll be cheaper to install.</p>
<p>10:12</p>
<p>It makes sense. Just I mean, I'm not I'm not finding any pushback on what you're mentioning, because I just don't have to, but so it's somewhat. Maybe I'm a naysayer, maybe I'm not that crotchety guy. The 5g exists out there, but it's still not a massive coverage.</p>
<p>10:33</p>
<p>Now it's not Yeah, there's different flavors of 5g, you hear about, there's actually three different I guess speeds, the really bullet down, like three different speeds of 5g. And a lot of the 5g that's out there is the is the slowest 5g speed, which is easy to deploy. But if you're not an NFL city, you're probably not gonna get good 5g coverage anytime soon. If you're if you're in middle America, I just don't think you're gonna get it. It's just too expensive for the number of users. So unfortunately, it's a bit like a regressive tax. Those that maybe need it the most now that we work from home, this whole digital divide is exposed that the big underbelly of America needs profit. As Jimmy Stewart said, in the famous movie, and most of living dining has been done in small towns, right.</p>
<p>11:35</p>
<p>Sure. That's a good one. And I just want to commend you for being the first person to quote Jimmy Stewart on the podcast. Well, congratulations. I wish I had a pen, but I don't know that.</p>
<p>11:48</p>
<p>Well, it's just a warm feeling inside. It's all on me.</p>
<p>11:51</p>
<p>So show of respect. So with to truly enable the the the smart city. Sure, I mean, 5g has to be a part</p>
<p>12:06</p>
<p>of, it has to be a part, if you think about the cities that are growing the fastest. And I saw a recent study that a lot of the midsize cities are growing fast like Austin, Raleigh, North Carolina, my hometown, because people were finding that if they could just work from home, if they can afford a house, if it was a safe environment, and proper infrastructure, we tend to think in terms of roads, and reliable power. But now people are asking for what's your coverage now? And you look at noon today. Back in the day, you say do you have a dining room nowadays, people that move in two areas? The first question is, where is the study? Where will I be working? Where's my studio gonna be in this house? What kind of coverage Do you have? You have good schools, we have good coverage? Those questions come up. So utilities are involved cities know that. If they really want to grow and attract talent, they've got to have broadband coverage.</p>
<p>13:05</p>
<p>I didn't realize that. That's a curse. I've lived in our house for a little while. So we didn't have that conversation when we first bought it.</p>
<p>13:13</p>
<p>Well, you know, when my kids went to college and came back, the first thing they said was, Dad, you've got to improve your coverage. Did they come home? All their laptops open up? And</p>
<p>13:21</p>
<p>and yeah, it just. But But and you're in a business that does that?</p>
<p>13:26</p>
<p>Sure. We support that. So that's, that's a great need. In in this context of cities. That's, I think that's a key impediment to economic growth.</p>
<p>13:40</p>
<p>Somebody was, you know, before we wrap up, where do you see it going? I mean, I get it, I understand it. I mean, it's gonna happen in some way, shape, or form. Where do you see it going?</p>
<p>13:52</p>
<p>Well, typically, my experience has been that the technology is always well ahead of the regulatory environment. Okay, interesting point. And so technology is available, but for whatever reason is not cost effective, or the current regulatory environment does not allow for now, let's go back to who wants to pose. Back when the whole attachment fees were created for the utilities, they did not anticipate a future world of small cell 5g, Wi Fi, other things that the kinds of attachments they envision might be, you know, traffic counters, etc. So they're having to rethink their tariff structures. Now changing tariff structures for large utilities has been like changing the tax. Yeah,</p>
<p>14:37</p>
<p>it's like me trying to grow hair. That would be a problem. It's a tough one.</p>
<p>14:42</p>
<p>Yes. So. So the issue with the utilities face are we have to restructure our tariffs, we have to restructure our pole attachment fees. Yeah, we have a whole new class of devices that need to be attached to our poles. So how do we do that?</p>
<p>14:59</p>
<p>I don't, I don't have an answer. And that's why you get paid the big bucks. You have you have the answers, right?</p>
<p>15:04</p>
<p>I don't have all the answers. No one does. But collectively, I think we have some options</p>
<p>15:08</p>
<p>in it is that back to collaboration? We have to collaborate. Without a doubt. How do people get a hold yet?</p>
<p>15:14</p>
<p>Well come by booth, by booth 4103. You can look at our website and you ubicquia spell it right. Ubicquia.com</p>
<p>15:26</p>
<p>Thank you, because I guarantee I would have spelled it wrong, but I don't because I've got your card and I will spell it right. And it will be out on industrial talk. So don't come to me and say, I can't get a hold up, Charlie. Yeah, you can go to industrial talk.com Find out more you will not be disappointed. I'm not disappointed.</p>
<p>15:45</p>
<p>This has been fun. Thanks.</p>
<p>15:47</p>
<p>All right, listeners arias. Charlie, Charlie, to my left. All right. We're gonna wrap it up on the other side. So stay tuned, do not go away. We will be right back.</p>
<p>15:58</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>16:03</p>
<p>All right. Once again, thank you very much for joining industrial talk. And thank you definitely for your support. Charlie is his name. Ubicquia is the company talk in smart cities, solutions at distribute tech 2022. And you're saying Scott, it's 2023. It doesn't matter. 2022 had great conversations, great content, great information, solving incredible problems. And if you're in the industrial, utilities, energy space, that is a conference for you. I think it's in San Diego, and it's right around the corner. So put that on your calendar to attend because you just have to, you just have to it's a great conference, get to see some incredible solutions. All right. As you know, we're going to have all the contact information for Charlie, the company, everything out on industrial talk. Also, we're kicking off some great series series into utilities series that are in manufacturing series that are in oil and gas supply chain, and a whole lot more out on industrial talk. We're trying to pull it all together. We're trying to make the complex, a little simpler to understand. That's our goal. That's what we're trying to do. So remember to go out to industrial talk, find out more route around because we're all about education. Yes. Collaboration. Absolutely. And innovation. Yes, you must. And you need to find people that you trust to do that. So it does real talk. Great place to start. Thank you very much. We're going to have more coming from distributor we're going to have more coming from other conferences. So stay tuned. We will be right back.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/charlie-nobles-ubicquia/">Charlie Nobles with Ubicquia</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/b22714e2-ba06-4c01-9567-5c4f2c81952f/Charlie-Nobles-Conversation-Mp3.mp3" length="25404911" type="audio/mpeg" />

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		<title>Brent Nelson with Donaldson</title>
		<link>https://industrialtalk.com/episodes/brent-nelson-with-donaldson/</link>
					<comments>https://industrialtalk.com/episodes/brent-nelson-with-donaldson/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 04 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/brent-nelson-with-donaldson</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at FABTECH in Atlanta, GA and talking to Brent Nelson, Business Dev Manager with Donaldson about "Securely optimizing your data collection and decision success". Get the answers to your "IoT" questions along with Brent's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brent-nelson-with-donaldson/">Brent Nelson with Donaldson</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/56c0ce16-6a82-4983-a46d-d1faf93df80e"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener"><strong>FABTECH</strong> </a>in Atlanta, GA and talking to <strong>Brent Nelson, Business Dev Manager with Donaldson</strong> about <b>&#8220;Securely optimizing your data collection and decision success&#8221;</b>. Get the answers to your &#8220;IoT&#8221; questions along with Brent's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BRENT NELSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brent-nelson-167240a/" target="_blank" rel="noopener">https://www.linkedin.com/in/brent-nelson-167240a/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/donaldson/" target="_blank" rel="noopener">https://www.linkedin.com/company/donaldson/</a></p>
<p><strong>Company Website: </strong><a href="https://www.donaldson.com/en-us/" target="_blank" rel="noopener">https://www.donaldson.com/en-us/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Brent Nelson with Donaldson live from FABTECH" width="500" height="281" src="https://www.youtube.com/embed/k4WrpjvT6c0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, donaldson, connected, service, equipment, industry, industrial, problem, brent, paying, customer, people, technology, machine, conference, digital transformation journey, monitor, conversation, iot, securely</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:18</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>01:36</p>
<p>Alright, once again, welcome to Industrial Talk. And as you can tell by that noise in the background, it's a physician here at FABTECH. We are on site and we're talking to industry professionals all around the world because they are bold, brave, daring greatly. They are changing lives and then therefore changing the world. And I'm not that's not hyperbole. I just believe that in my soul. Sounds good. Thank you very much. I appreciate the support. All right. We have in the hot seat. The gentleman by the name is Brent, you heard him just ever so briefly, you know, it's gonna be a good conversation. Donaldson is the company. Let's get correct. All right. Hey,</p>
<p>02:17</p>
<p>good. Thanks for having me. When did you fly in to win yesterday? Nice. 5am. Flight? Three from Minnesota.</p>
<p>02:27</p>
<p>Gotcha. Did you have a good? I mean, the conference is good.</p>
<p>02:30</p>
<p>Yeah, it's been really good. Last time, it</p>
<p>02:32</p>
<p>was too good conference.</p>
<p>02:34</p>
<p>No variety of different things that you can see a lot here you can see a lot of different things here. The manufacturers see the parts people you see the software, the service, it's really a good variety. And there's something for everybody here, if you're anywhere connected to the industry.</p>
<p>02:48</p>
<p>It's true. And I I always look at it this way better now than ever. You need to connect with individuals that you trust connect with. It's it's happening so quickly, just recognize the fact that one you need to be engaged at, at a minimum, you hear my voice, you hear Brent's voice, you gotta be engaged, at least begin that journey to figure out how to be more efficient, whatever that whatever that goal is. All right, you're speaking. Before we get into that you have a topic at FABTECH. And we're gonna be chirping on that. Before we get into that. You've got to level set and sort of provide some background on who is</p>
<p>03:26</p>
<p>I sure so I kind of started my career as an electrical engineer got into machine to machine communications before it was called IoT, and spent about 15 years partially as an electrical engineer and partially as a product manager working on a variety of things in the IoT space. So logicals gateways, crossroads,</p>
<p>03:48</p>
<p>are you a digital transformation Trailblazer?</p>
<p>03:52</p>
<p>Yeah, I was I was involved back when it was just called machine and machine because the technology was so expensive that you could only connect million dollar machines, the technology got less expensive and all sudden, we could connect things. It didn't have to be a million dollar machine. So all of a sudden, it became the Internet of Things.</p>
<p>04:08</p>
<p>Yeah, I always think that somebody was gathered around a table and try to figure out how to we call all this connected capabilities. And somebody said, How about the things so just things? So Internet of Things. All right, there it is. Lock it in. All right. Now you're speaking at this conference, what was the topic?</p>
<p>04:27</p>
<p>Connected technology can have which connected technology enabling new field service models,</p>
<p>04:35</p>
<p>enabling fields, so take us a little through Give, give us a little what does that mean?</p>
<p>04:40</p>
<p>So you know, traditional field service. So you've got to you know, somebody showed up with a van to fix your equipment or do inspection or equipment. You know, there were two different models. There was break fix. And I call you when my machine is broken down, you come out and fix it. Or there's preventative services, where you maybe you're coming out every three six months year. inspect the machine, try to predict what's you know, what's working, what's not, maybe I can fix the things before you have the breakdown. But that's all before, you know, you had connected technology before you had digital data coming from the machine. Now that field service person, or or the OEM the major equipment, they can now monitor your equipment remotely. And so they can see that an alert is coming, they can do predictive analytics, and now say, you know, that machine actually is about to fail, we're gonna get somebody out there and address it before it actually breaks down. And then, yeah, so So it's a whole different model of service of now. And even if there is a problem now, because I can see the data, even though I'm not inside your factory, four walls, I'm a technician, I can see the data, I know what the problem is, I know what parts I need. I know what the replacement parts are, I know who I need to send out there who's qualified to do the work. So I do know all of that ahead of time, because I can see the data that's coming from that machine. And so hopefully, I can get out there before it breaks down. But even if it breaks down, I already know what the problem is. I know how I'm gonna fix it.</p>
<p>06:03</p>
<p>So these devices that are on that's a refrigerator. That's a washing machine, right? Yeah, yeah, that's saying, Hey, I'm, I'm sending data. Yep. I'm sending it where?</p>
<p>06:13</p>
<p>So it can go anywhere. And so what's that connected component? Yeah, so it's going over wireless, typically, either to a plants Wi Fi network, or over cellular, which is more common for us, it's going up to the cloud. And then from there, you've got a dashboard. And the beauty of that technology is now you can securely share that data. So I can show if I, you know, if I'm a plant manager, I can have my maintenance teams looking at it, I can have my engineering teams looking at it. But I can also securely share that with the third party service companies that I work with, with maybe the dealer I bought my equipment from, or maybe the OEM, the actual manufacturer of the equipment now can all see that data if I choose. And they can all know that ecosystem of people can help me debug troubleshoot service, my machines, it's not all reliant on my internal maintenance.</p>
<p>06:57</p>
<p>And I don't have to think through it, I don't have to have that. Oh, my gosh, it failed. I don't know what to do. Put the meat into another area. And I like that. How does it and I, I get it, it's sort of a, this is a leading question. But so it's sending data all the time to say, Hey, I'm okay. I'm okay. I'm okay. I'm degrading, I'm degrading. And then it sends it to the technician or the solution is this, do you see it as a monthly service to contract service as a software typo,</p>
<p>07:36</p>
<p>it can be all different levels you could pay for for just the software, just I want that dashboard, I want those alerts, I want you to tell me when it's wrong, you know, you can pay for the software and a third party to monitor it for you. So you know, we do that at Donaldson, where we will monitor the equipment on behalf of the customer. So we have product specialists who understand our equipment. So as soon as something comes up, the customer sees, but we also see it and we can look at the day and go okay, you know, we're experts, we know what's wrong, here's what needs to be fixed. And then we can either call the customer and say here, here's what we think you need to do. Or we can work with a service partner and say, you know, this customer's got a problem, and you guys need to get out there. So from a customer's perspective, it's kind of three levels, just give me the software, give me the software but monitored for me, tell me what to do or just all in when there's a problem, you send a tech fix the problem? I don't even want to know about it.</p>
<p>08:22</p>
<p>I don't have that would be me. Yeah. You know, it just FYI, I would the only thing that all I wanted to see would be email or some sort of notification. It could be taxed, I don't care. They'll say, hey, we see something going on out of you. And it's just an interesting question. How do you deal with maybe faulty data? Right? Let's say it's not failing, but for whatever reason, you're getting an unusual, you know, communication. Yeah. How do we deal with it?</p>
<p>08:59</p>
<p>Well, it's tough. And that's always gonna happen. And it could be things from late it could you know, that the actual monitoring equipments not working or wasn't installed, you know, so it's, it's never gonna go away. But it's kind of a hand in hand with the customer to say, and usually you go through that maybe for the first couple of weeks, when something first gets installed, you find those kind of Otterbox issues. And so we'll work directly with customers sometimes, or we'll see, you know, usually we have a somebody an installer service company on site doing the install, we work with them. Bechler Yep, the data looks good. Oh, nope, this data doesn't look good. I think you've installed this backwards onto your types of things.</p>
<p>09:33</p>
<p>Yeah, seeing that, that but but, but the reality is, pretty much, pretty much everything that can be connected will be connected. It just will be eventually it just it just will be it started. There's there's many examples of where it started. But the reality is, is that that refrigerator is going to be connected. That washing machine is going to be whatever connected and and either you embrace it Where you don't? Yeah, but the reality is you're very you're, you're all connected.</p>
<p>10:05</p>
<p>You can come out and sell for us guy you want to come on talk to my customers, here's a great sailors my</p>
<p>10:09</p>
<p>resume right there, but it is it's going to be and and I don't see any issues with it. Maybe I'm naive. I'm sure you have it locked down from a cyber perspective. There's I mean, they're protected, but it's truly, I want to hear somebody knocking at the door, saying, Yep, I'm here to replace that compressor. Thank you. I'm out of here. So where do you see it going now that have painted that picture? And I didn't want to steal your thunder. But where do you see it going? What what are we talking?</p>
<p>10:39</p>
<p>I think the end is you're starting to see it now is customers, you know, industrial users paying for the outcome of their machine, you know, I'm not paying for the machine, I'm not paying for the service, I'm paying for the outcome. You know, Donaldson, we do air filtration. So we eventually want to get to a point where we're just shopping in clean air as a service, you're not paying for the filters, not paying for the industry, you know, the box, not paying for the service. You know, we keep it running with our ecosystem of partners, and you just pay for the output like, like your electrical utility or water, you just paying for that electricity, you're not worried about the transformer, I think more and more models will, will move to that. Because I you</p>
<p>11:15</p>
<p>know, I agree with you 100%. And it's sort of, I see where I was as a boy and how we, we dealt with money and meaning I gotta go to the bank. And there was just, it was just a part of life, we're getting to a point where there's a, there's a speed at which I want that service to be, I don't want to think about it. Don't tell me about changing my filter, I want that filter to be changed. There here, I'll pay you the money. And I don't have to think about it. You just you just want the outcome. That's it. And I think that we're just getting to that point across the board. Like,</p>
<p>11:54</p>
<p>it takes time. There's technical challenges, there's business challenges, but in the end, it aligns everybody at the same goal, same goals, we want that equipment operating.</p>
<p>12:02</p>
<p>But it's happening. And it's happening fast. And and again. Either you're you're on the train, and you're on it and you're saying I accept it, and I'm there. But But how do you what's there's always going to be people are saying no, I don't want that. And it's too invasive. It's too. It's, it's just it's not free for me. What do they do?</p>
<p>12:28</p>
<p>As far as the data? I mean, there's going to be industries where that's going to be a bigger concern, there's always going to be data in the plant that you have to keep secured in the in the four walls because it's your proprietary data. It's your production data. It's that stuff. But there's so much else that doesn't need that level, it still needs to be secure. Yeah, but you know, if you can securely share it with somebody who can use that data to help you. And it benefits everybody involved.</p>
<p>12:53</p>
<p>See, it's just an interesting time. And I remember having conversations around data, all of a sudden, data is king. And there's there's value in that data. And and that's my data. Don't Don't cross pollinated with other data. That's my data. And it's sort of this sort of, can you touch it now you can you just sort of see it displayed. It's so interesting. And it's, again, there's a speed at which it's exciting. Now, I'm old, you're not. Thank you. You're welcome. Anyway, it's an exciting time. And I come here at FABTECH. And we see all of this stuff, and I'm always I'm never ever leave events like this not dazzled and and how people are creating new use cases. Wow, we can put a device here and sip it dip, dip, dip dip. What do you see? I mean, does, Donaldson. I mean, you're all in on this stuff. But what's the next frontier? I mean, what are we? I mean, without divulging, you know, sitting around the star chamber. What is that?</p>
<p>14:12</p>
<p>You know, it's continuing to expand, you know, the technology will continue to get better, you know, we're still at the point easier and easier, yeah, easier to deploy easier to manage. And as it gets, you know, cheaper it becomes easier to deploy. And when we can monitor a $50,000 dust collector today, and can we monitor $150 filter, that's a little bit harder to get the economics around. Let's go into it. It's going to go into let's get it 10 years ago, it had to be a million dollar piece I have yet to see makes sense. So we'll get there. The technology is just continuing to progress on that way.</p>
<p>14:43</p>
<p>It's gonna get there. You know, what I'm always fascinated, is where the data goes. Everybody's talking about the cloud. I think the continent of Australia will be just one big cloud. That's just gonna have to relocate everybody over there and it's just going to be out farm That's my prediction. It's completely wrong. Trust me,</p>
<p>15:03</p>
<p>it's completely you never know. You never know. Oh, yeah, you know, and you're gonna walk away saying,</p>
<p>15:07</p>
<p>That's just crazy talk to people get a hold of you, Brent,</p>
<p>15:11</p>
<p>I can email me at brent.nelson@donaldson.com.</p>
<p>15:16</p>
<p>That's easy peasy. Thank you very much. I really appreciate your flexibility to was on here and all that good stuff not like that conversation. It's exciting. Not a problem, a lot of fun. It is, it really is. Alright, we're gonna have all the contact information for Brent out on industrial talk.com. We are broadcasting on site at FABTECH 2022 here in Atlanta, Georgia, put this on your calendar, because you will not be disappointed. It is a fabulous conference. And you get people like Fred, who are providing solutions and solving problems here at FABTECH. So stay tuned, we will be right back.</p>
<p>15:51</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>&nbsp;</p>
<p>15:56</p>
<p>All right. Once again, thank you very much for joining industrial talk and a hearty thank you to Brent Nielsen Donaldson is the company, all his contact information will be out there, I think it you need to connect with Brent, because you're not going to be disappointed on that contact. Because it's all about it's all about that collaboration. It's all about continuous education. It's all about innovation, and you gotta be in the game, be in the game. FABTECH was the conference. It's, it's so much fun, to be able to go to a conference of that size, and see the solutions, visit with the people and and just be able to have great conversations around solving problems. And it is just spectacular is there's a lot more to come from this particular conference. And FABTECH but this year 2023. Put that on your calendar. Yeah, I mean, it's it's a great conference and one worthy of attending Most definitely. All right. As I said, we're going to have another great conversation coming from FABTECH we're going to have some technology sprints and we're going to have some more chirpy conversations with other professional solving problems. So stay tuned. We're going to have another great conversation shortly some there</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brent-nelson-with-donaldson/">Brent Nelson with Donaldson</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Gan Wang with Dassault Systemes (3ds)</title>
		<link>https://industrialtalk.com/episodes/gan-wang-dassault-systemes-3ds/</link>
					<comments>https://industrialtalk.com/episodes/gan-wang-dassault-systemes-3ds/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 04 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/gan-wang-dassault-systemes-3ds</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Gan Wang, Ph.D, Vice President, System Engineering Ecosystem at Dassault Systemes about Virtual Twin and the critical impact it will have on industry. Tune in and hear more about the importance of simulation and the power behind the Virtual Twin technology.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gan-wang-dassault-systemes-3ds/">Gan Wang with Dassault Systemes (3ds)</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/6b731863-dd79-44a5-a6a5-05827839d244"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Gan Wang, Ph.D, Vice President, System Engineering Ecosystem </strong>at Dassault Systemes about Virtual Twin and the critical impact it will have on industry. Tune in and hear more about the importance of simulation and the power behind the Virtual Twin technology.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>GAN WANG'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gan-wang-ph-d-256967/" target="_blank" rel="noopener">https://www.linkedin.com/in/gan-wang-ph-d-256967/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/dassaultsystemes/" target="_blank" rel="noopener">https://www.linkedin.com/company/dassaultsystemes/</a></p>
<p><strong>Company Website: </strong><a href="https://www.3ds.com/" target="_blank" rel="noopener">https://www.3ds.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Gan Wang, VP with Dassault Systemes at the Q4 OMG meeting." width="500" height="281" src="https://www.youtube.com/embed/dr-XhqSZ0fo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>dassault, omg, systems, real, technology, consortium, world, virtual, industrial, virtual environment, customers, driving, digital, twin, solutions, put, talk, standards, absolutely, amazing</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go. Alright, once again, thank you very much for joining industrial talk. And thank you so much for your support. We are on site, Austin, Texas, Q4, the OMG working groups, you know, I gotta improve upon that Gatling gun. I just do. It's easier for conferences. But this one's so unique. This one's so special. And I'm just telling you, it is. I can't even tell people to put it on there. They have to be a part of OMG. See, see, the struggle I go through this is this is my struggle, I'm living the struggle. But this platform is dedicated to all industrial professionals around the world, because you are bold, brave, you dare greatly. You're changing lives, therefore, you're changing communities and you're changing the world. We celebrate you onto this platform each and every day in the hot seat. We have a gentleman by the name of Gan Wang, Dassault Systemes. I'm gonna I'm gonna put you in a bit of messy you can see that it's all good. And we're gonna be talking a lot about stripping, you just need to stay tuned, because this guy understands let's get cracking. See, see? How do you say the company's name?</p>
<p>01:26</p>
<p>The hassles</p>
<p>01:29</p>
<p>Dassault. And then</p>
<p>01:33</p>
<p>Wang, Wang. Working for Dassault Systemes</p>
<p>01:37</p>
<p>working for there it is summed it up just in a great way. So with that said, give us a little background into who you are. Oh, wow. And dazzle people don't don't don't let them down because you are a dazzling individual. Oh.</p>
<p>01:57</p>
<p>Thank you, first of all, thank you for inviting me. And it gave me this opportunity. This, you know, so excited to be here. Yeah.</p>
<p>02:05</p>
<p>Now now seeing it again, we have this conversation all the time. And it's it's a debate. It's really about me and my learning and the listeners learning, and you are the hero. So you know what that take that and run with it. Yeah, that cape. So, background their account? Yes.</p>
<p>02:22</p>
<p>So like I said, I'm going along, working for Dassault systems. So if they had to practice with you. So So my role is a the focal point with the liaison between Dassault systems in the systems community, including orangey or object management. So so as a part of my job, a sort of gauge the strategic alliance between OMG initiatives and our own strategy and the coordinate our resources and efforts to support LMT initiatives and and task forces. Right. But most of all, yeah, go ahead. Yeah. You know, I want to be a good representative company to brand companies capabilities.</p>
<p>03:21</p>
<p>And you definitely don't let anybody down. That's for doggone Sure. Because you are definitely not doing that. All right, Dassault systems. Let's just help the listener understand who they are what, what is, yeah, so</p>
<p>03:34</p>
<p>decile systems, is a software company. But as a technology solution provider, right through is the 3d experience platform, we have end to end solutions for digital engineering, product design, architecture, manufacturing, for the entire system lifecycle. So this is the environment we provide to our customers, so that they can create digital twin and create a wonderful solutions with our platform.</p>
<p>04:09</p>
<p>So so if I was a, who are your customers, like not, I don't want names. I just want to know who would be coming to Dassault systemes. Yeah,</p>
<p>04:19</p>
<p>so I had to look it up. Right? We have amazingly, I was floored over 300,000 corporate customers. Oh, no way. Exactly. And they are from 11 different industries. over some, like over 130 different countries. Oh, just amazing. So so far, we've been in business Oh, since early 80s 80s. Right. And and you know, everything that you see and you feel in your life, you know, whether you fly you drive you live chances are the price barracks with the environment. It was built and designed, built by our solutions. Yeah, it's as amazing. I had to study it up myself.</p>
<p>05:11</p>
<p>Wow. See, that's it's, that's what makes this opportunity to talk to people is this this is the aha moments like, I didn't know that. So but, but if I was a, I'll come to you. I'm Dassault, I'm Scott Mackenzie, I need to go to Dassault, because I have this idea. I have this, I need I have this idea of a system. Is that how it starts? What? How did that, um, just helped me understand the interaction between the customer and Dassault?</p>
<p>05:40</p>
<p>Great, right. So so so our engagement with our customers, just like you said, interactive, right. So we're part of the, their life and the part hours, right from the very start from the their business model, their company strategy, from their product strategy, we're very much engaged, right? So we're not like, you know, in a transactional relationship, I need x, therefore I provide x, but we're part of you the customer, right? We understand your technology roadmap, you product offerings, so we then strive on the hardest to provide the right kind of solution to enable you for your products and services.</p>
<p>06:30</p>
<p>I'm glad. I'm glad that's the case. Because I mean, I wouldn't even know where to begin. I mean, and hit always blows my mind. The other thing that blows my mind, and that's why you're here, you're the liaison that represents Dassault is, is that a lot of what you're talking about, of course, require some sort of standards, it's, it's It can't just go off like the wild west over here, you've got to be able to sort of have some standards and saying this is how we approach it. This is what makes it different. What? And because we've have OMG, but you're a part of other what, Congress or what consortium, are you a part of? Right? Don't call them committees don't. Stephens gonna go? Don't do? What part of that what Consortium? Are you?</p>
<p>07:21</p>
<p>Yes, so so a part of the OMG, the standard development organization, we've been there for many years, close to 20 years. We're also part of the Digital Twin Consortium. This is the consortium dedicated for to development, and deployment and adoption, digital twin technology. We're also part of something called an area augmented reality for enterprise our lines. This is about the immersive technology, which will have some expertise in and trying to help to promote that adoption of that technology.</p>
<p>08:00</p>
<p>See, I was having a conversation. It was when we start talking about augmented reality with digital twin we this is this is really fascinating stuff. And it is requires because it's I can't is it, it's still relatively new. Yes. So you still have to begin to debate what those standards need to be in line. So you're speaking here, what are you speaking on?</p>
<p>08:28</p>
<p>So So yes, yes, I thank you for mentioning that.</p>
<p>08:32</p>
<p>It's right there. SPEAKER And it's in red and gray.</p>
<p>08:36</p>
<p>Right? I was asked to to present it at the plenary of tomorrow. So I'm going to talk about something called the Virtual twin. And this is a companion concept to digital twin, which represents, essentially, a technology will methodology that using the virtual representation that real to really simulate and predict and experience the real in the virtual environment is all about experience. Right? It's about what you can, as a driver or rider in a car would experience today or in the future that you haven't experienced in a virtual environment without up in the car.</p>
<p>09:25</p>
<p>Okay. Okay. So what we have is you have a, what do you call virtual twin? Yes. You popped in simulation so you can, I can, and I'm trying to create a very simple use case, you pulled up a car, so I'm in a car, but it's a virtual car. And then I can then experience sort of that simulation in that car or whatever it might be, but I have to go and then I can change it because it is a simulation. I can just, well what about this one? What about changing it this way? Or whatever it? Is that got all a part of it? Yes.</p>
<p>10:04</p>
<p>Yes, absolutely. It's all part of it. Right. So, so you think about, you know, the transportation industry is really going through a transformation. Right? Right, it is no longer about cars were driving, you know, you think about, if you just close your eyes, imagine where it's coming, where has come from the last decades, right? And to where it's going. It's no longer about driving. It's about mobility, how you actually, you know, commute or transport from point A to point B in a environment by which is defined by your own preference, how you want to enjoy the ride, right? And if you want to drive or you do want to be driven, and if you're driven in an autonomous mode, what would you do? Why don't you write that journal? Right? And can we imagine something that's unimaginable? Right? Can we do 10? We come a fly, maybe not, but that we can try it. You know, if you want to try that in the real car, you might get into trouble, but not in the virtual environment.</p>
<p>11:21</p>
<p>See, this is this is what makes this organization there's so few organizations with all these individuals. So amazing, because it's not just the fact that you're coming up with your, it's that it's the dreaming and then putting it into reality. You're just like, Okay, we're going over to this bar. We're going to have some drinks here, but we're going to talk about some stuff and be able to sort of really dream in that sense. That's just, that's just amazing. Yeah. So here's my dream. To do a podcast in a self-driving car. Uh huh. Virtually Yes. He's like, Yeah, absolutely. I'll check it</p>
<p>11:59</p>
<p>out. I absolutely. You know, you know, you know, how about come to Paris, come to our Tesla headquarters will sit you in that environment? Yeah. Yeah. And you can do a podcast from there. Right? Yeah. And then and say, Hey, what about this? What about that? Seriously? Yes. You know, we can simulate through all different kinds of real-world scenarios, some real, some imagined, but that's fine. And that's how you push the boundary of techno.</p>
<p>12:34</p>
<p>You're amazing. That's just amazing stuff. Yeah, I just my so so you're going to be talking about that. Your Board of Directors, I see that two</p>
<p>12:47</p>
<p>of what have OMG. The company that the body that? Oh, gotcha, gotcha that manages all the consortium in Korean OMG, the standard development organization.</p>
<p>13:02</p>
<p>Okay, I got that. I just saw that. But now I'm moving on again. So here we are, we're getting to creating a virtual, well, virtual twin. You're creating simulations, but then you can take that simulation and then put it into reality. It's like, it's like, okay, we've, we've tested, we've used all of the simulation tools and whatever, and then we can put it in. It works. Let's do it. Right. And then that's where, then that's a whole another level of Well, yeah, I mean, you got it here. You're saying That's right. There's, there's a cost effectiveness. Like if I can simulate it over here and get it all tweaked? And</p>
<p>13:43</p>
<p>correctly, then yes, absolutely. You hit it right on the head, right. So why do we do this? Why we do this, right. As you know, we talked about early on your iPhone is small, but it's so complex is so complex, not anybody, not everybody can do it, right? Only one company that can do it. Right. But that is just a case in point of the world we live in today. Everything's getting so complex. Right? So complex. Yeah. And so so you know, the product development cycle getting long, longer. And it gets a lot more expensive today, right? So applying the virtual twin technology would actually, you know, reduce the cost. And when you actually build it, you have a higher level of confidence, you're actually doing it right, you're actually doing the right thing in the first place. Right. And then with the reduce costs, and most importantly, reduce cycle time, so you don't turn right you can actually deliver the capability in the users hands much sooner. Not only that, once they have it, you can in real time to get the real experience there. Aida back to the virtual world. Continuously upgrade, improve that experience, and tighten that cycle of improvement.</p>
<p>15:09</p>
<p>See that? Look at me. I'm on duty. Now. See what was interesting because I had this conversation with somebody. And I said, it's just getting more complex, just in general, just just the world what you guys talk about here, what you're addressing, it's just, sometimes it's overwhelming. It's a it's so complex, you see it, you've seen it. But just the the principles or the concepts behind simulation and being able to do it and tweaking it there. And that, to me, is a brilliant approach to a complex type of world. I just think it's amazing. It was just like an epiphany. It's like, yeah, I get it. Yeah.</p>
<p>15:50</p>
<p>It absolutely, absolutely. I mean, and I think, what are we going to, it's going to be a combination of a real versus cost, plus virtual, we're going to live in there. Not only as a designer, but the end user, right? Yeah. And today, you have a lot of virtual reality, technology, or life already, without noticing that, right. And so I, you know, I'm not, you know, I'm the predictor. You know, I don't have this, you know, with all of these conferences, but I was saying that the virtual component in our lives is going to become the more without us knowing.</p>
<p>16:30</p>
<p>So here's the funny thing. It's not funny. So our son has a VR goggles, right? And I'm gone. What is it? Right, what? So what? And he had this driving, right, just a driving game? And I know, it's beyond that. But it's, it was just so immersive. It is, it's like you can truly create, and there's some, there's some pushback, there's some people saying, is that good for you? Okay, that's, that's way beyond my paygrade however, but the reality is, is that there's that ability to be able to truly simulate something, get it home did, and then put it into a sort of a real, I just think it's brilliant.</p>
<p>17:15</p>
<p>Right? Right. It's just to think about it. If you drive me the real car, and somehow you have avatar in the virtual world and guide you through an enriching experience. Now we're talking about actually using a product actually experience the environment, you have this virtual environment. So it's not only limited to the design and build phase, it is really in the operational in your user experiences. And, you know, the potential respondents, right, so, you know, it makes us all feel like, wow,</p>
<p>17:53</p>
<p>don't you want to be younger, I want to be young.</p>
<p>17:55</p>
<p>I know, I want to relive this life.</p>
<p>17:57</p>
<p>I just, it's sort of interesting, because the technology is available to make it happen. And even that, just the the ability that the computing capability is just getting better and better. And being able to do this is just to help support these endeavors. Yeah,</p>
<p>18:15</p>
<p>exactly. With the cloud and Azure computing, you don't even know you don't you don't even know what happened, but you don't care. Do you? Know, you want your experience?</p>
<p>18:26</p>
<p>Yeah, that's exactly correct. And putting on the old hat, and it was just like, when you got these systems today in the cloud that that improvements just happened. It's like, hey, check that up. That's better. Just just merely go about the business and it's okay, that's better.</p>
<p>18:43</p>
<p>That's better. I like it. That's better. That's right. Yeah. Amazing how things work together on a small piece of real estate right here.</p>
<p>18:57</p>
<p>We just did it. Maybe it's just me, but I am always amazed at that. That has just happened. Yes. Just does. You're amazing. Gan. Well, no. I'm the professional. People get a hold. Oh,</p>
<p>19:16</p>
<p>yes. It's very easy. Yes. My first name Gan.Wang@3ds.com.</p>
<p>19:29</p>
<p>Check it out. I got it. I'm looking at your cart. You're a doctor too.</p>
<p>19:34</p>
<p>Thank you very much,</p>
<p>19:35</p>
<p>doctor. You were absolutely spectacular. We could have had this conversation going on and on and on. And I'm gonna take you up on the Paris trip. Yes. You don't go away. We're gonna be right back. All right, listeners. We're going to wrap it up. I'm going to have all of the contact information for gone out on industrial talk, you know that you got to reach out to this guy. He will blow your mind. Like you can Mind. It's exciting. All right, we're gonna be right back. Stay tuned.</p>
<p>20:05</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>20:11</p>
<p>Two words mind blowing. Gan wants to hustle systems. You got to check them out. I mean, this is amazing stuff. I mean, these individuals like Gan, Team Dassault, and others at OMG. And I see at all of those consortiums, they're thinking through the solutions, they're, they're solving problems. They're putting little guardrails around it because you need to have standards associated with this rapidly changing technology, industrial technology world, you just have to and you need individuals like Gan and others to help you on that journey. That was fantastic. Also, you need to consider, do omg.org Look at what they have to offer. Participate be a part of the growing network of really insightful professionals, which is doing amazing things. My mind always goes kaboom, kaboom. All right, we're gonna have a lot more so there's there's gone and others are happening at OMG and, and IIC. And then all of the consortiums, they're going to be more coming from this particular quarterly meeting. So stay tuned,</p>
<p>21:29</p>
<p>you're not going away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gan-wang-dassault-systemes-3ds/">Gan Wang with Dassault Systemes (3ds)</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/5c53d8ea-805a-43d7-812d-cbc0320a4c18/Gan-Wang-Mp3.mp3" length="31041647" type="audio/mpeg" />

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		<title>Ricky Singh with Software AG</title>
		<link>https://industrialtalk.com/episodes/ricky-singh-softwareag/</link>
					<comments>https://industrialtalk.com/episodes/ricky-singh-softwareag/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 18 Nov 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/ricky-singh-softwareag</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Ricky Singh, VP IoT Americas at Software AG about "Aligning Customer's IoT Strategy with Market Trends ". Get the answers to your "IoT Strategy" questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ricky-singh-softwareag/">Ricky Singh with Software AG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/98c70fc8-3bde-487b-a9f1-82e4424c6fcd"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.mxdusa.org/" target="_blank" rel="noopener">MxD</a> in Chicago and talking to <strong>Ricky Singh, VP IoT Americas</strong> at Software AG about <strong>&#8220;Aligning Customer's IoT Strategy with Market Trends &#8220;</strong>. Get the answers to your &#8220;IoT Strategy&#8221; questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICKY SINGH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thatsmrsingh/" target="_blank" rel="noopener">https://www.linkedin.com/in/thatsmrsingh/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/software-ag/" target="_blank" rel="noopener">https://www.linkedin.com/company/software-ag/</a></p>
<p><strong>Company Website: </strong><a href="https://www.softwareag.com/en_corporate.html" target="_blank" rel="noopener">https://www.softwareag.com/en_corporate.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ricky Singh with Software AG - Aligning Customer&#039;s IoT Strategy with Market Trends" width="500" height="281" src="https://www.youtube.com/embed/Dv0CbbXrC1E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>ricky, imts, iot, business, industrial, solving, journey, software, enterprises, challenges, industry, mx, run, technology, machine, spreadsheet, organization, universe, problems, people</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:16</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go around once</p>
<p>01:34</p>
<p>again, thank you very much for joining industrial talk the number one industry related podcast in the universe, Ricky that celebrates industry professionals all around the world, because you are bold, you are brave, you dare greatly you're solving problems, you're collaborating, you're making the world a better place and you're making my life better. Why not celebrate you? Again, if you hear noise in the background, we are broadcasting on site, MxD Chicago, Illinois. And it is an innovation center that is second to none. And sort of outside the glass and people are walking in front of us and the food is great. So we are talking to Ricky Singh. They got that right. He know Software AG is the company. Let's get a car wreck it</p>
<p>02:19</p>
<p>great to be here with you, man.</p>
<p>02:21</p>
<p>That's cool. It is I was all excited.</p>
<p>02:23</p>
<p>I woke giddy. That's showing the universe</p>
<p>02:26</p>
<p>and the universe. And I'm telling you I'm not I'm not. Webb Telescope</p>
<p>02:29</p>
<p>has really changed the definition of IMTS. I did you see that? I did. That's why I'm saying coolest show in the universe. And I'm just zooming out in my head and thinking I am on the coolest show in the universe.</p>
<p>02:42</p>
<p>Yeah, but I stopped at that same booth. And I just said, You don't understand. Yeah, you're right there. This is web. And this is the web camera. All right. For the listeners out there, Ricky, give us a little background on who you are. And then we're going to talk a little bit about Software AG.</p>
<p>02:57</p>
<p>I like you, Scott, I'm a problem solver. I have been in Software AG a year I run our IoT and analytics practice in the Americas. Software AG is a connected enterprise truly connect, we empower truly connected enterprises through our software products. As I was telling you, before we got started, the Ag part is really the equivalent of, you know, an agency or an LLC. So the company's name is software, which is pretty phenomenal. Exactly. And the type of software that we really give to enterprises to help them enable their missions has evolved over the centuries, right? So 53 year old software company solving very different challenges in 2020, than we were in the 1950s. Yeah, but today, we're really focused on what I would summarize as sort of integration challenges, right? We're helping companies integrate data, we're helping them integrate data from new things, which is where our IoT platform comes in. We're helping them integrate processes, which you mentioned more, most problems are human problems. Yeah. How do you bring those things together, and especially in the context of manufacturing, start to change the types of outcomes that make investments in digital technologies worthwhile? I find it you know, I love my job. I waking up every I love waking up every day and solving new challenges. And it's exciting.</p>
<p>04:15</p>
<p>See what's interesting, too, because it is there's their legacy systems out there. And everybody talks about the, the the beautiful future of digital transforming their business, it's, it's great, okay, it's all out there. It's all technology, you got to figure one, get better be engaged and figure out where do you want to fit, but always educate. But we rarely talk about that integration because you have you have businesses that have what 75 legacy systems in a spreadsheet and somebody they're over there doing it on a WordPress</p>
<p>04:48</p>
<p>Yep. I think 75 is a very conservative number, right? In most enterprises, especially in today's day and age where SAS is so prevalent and relevant. You have even more than that. I think I read some recently north of 150 software applications that most enterprises are running. And you contrast that with some of these very traditional manufacturing environments that have run the same way for 50 6070 years that are running on spreadsheets that are looking at equipment effectiveness as Oh, my God did the machine turn on the next morning when it was supposed to. And it is surprising. See,</p>
<p>05:23</p>
<p>see for me, if typical organizations have about 150 legacy systems, and they're doing whatever they're doing, and they're delivering the value of the service, and the, the whatever it is for the organization, when you come to me, if you're knocking on my door and said, Hi, I'm Ricky, I got a solution for you that will help simplify. I'm telling you right now. Where do I even start? Like, where, What? What?</p>
<p>05:50</p>
<p>So I always, we mentioned earlier, technology being almost the easy part now is really starting with, Hey, what are the pain points? What are the problems that you're looking to solve? And I know, I like to refer to IoT. I'm sure maybe you come across this trying to explain to somebody that doesn't know what IoT is, what IoT is, is quite the task. And I sometimes describe it as some the hammer looking for the nail, right? Hey, we can solve any problem with it. But what are the nails? What are the pain points that you're struggling with? Is it worker safety? When you're having too many workplace accidents? Is it downtime in your production line, that you're not able to ship the amount of product that you'd like? Is it quality of the product, if you're shipping the volumes, it's not it's coming back three months later to bite you in the bud? Let's start with what are the levers that can meaningfully drive either operational efficiency or new revenue streams in your business. And then let's back into the technology that can solve those challenges. And the commercial model that makes that investment worth your watch.</p>
<p>06:46</p>
<p>See, I agree with you 100%. And, and I think that businesses manufacturers out there have just got to recognize that this is here. And if you don't begin that journey, and and learn and find whatever it is, no matter how painful it is, your competition is going to do it. And if you want a business that is truly efficient, and resilient, and has some sort of legacy going forward, you better figure it out.</p>
<p>07:15</p>
<p>I saw so many cool machines while we were at IMTS, who was an understatement, right? I know it was fascinating. But if you look at literally the oil that was running many of those machines, if you asked any one of those manufacturers, do you need that oil to go? But yeah, of course, you can't run my machine without the oil. That is what technology is going to serve. When we say the digital backbone of a truly connected enterprise, they're going to come to a point where they're gonna go of course, of course, I need the oil. Of course, I need the technology because my business will not run without it. That's how I think Seesmic the shift is going to be over the next few years.</p>
<p>07:48</p>
<p>Brilliant, absolutely perfect. Because I agree with you 100%. And, and, and for me, personally, I we have to make it approachable, it can't be full of friction. And you know, I've already got a bunch of headaches and I'm I feel like, but but your organization, your company, your you have to make it simple. When I say simple, it's just adoption has to be there that,</p>
<p>08:19</p>
<p>you know, yeah, and just really having an open conversation I, I tell all of our customers partners prospects, even if our solution isn't the right one for you, I want you to learn something through this journey that helps you find the right direction that you want to go in. But it always starts with what what's the problem, right? And if I ever come across a conversation where it's, oh, I am, you know, part of our innovation team that's focused on science projects and connecting word data that usually tells me that I'm, I'm happy that the customer is looking to invest in innovation, but it's so disconnected from the organization that they're not solving real problems for that you ended up 689 months later. Yeah, we collected more data. Yeah, we integrated applications. But so what,</p>
<p>09:05</p>
<p>how do you how do you deal with maybe some people just I don't even know if I have a problem. I just deal with the pain, whatever that pain is, I don't even know if it is a pain. But how do you get people to recognize that there might be a better way? You'd say, yeah, I gotta do something.</p>
<p>09:22</p>
<p>Yeah, for sure. And depending on what segment and where in the market, they play, I'm, you know, I haven't met one customer that doesn't have some sort of a efficiency challenge, a compliance challenge, or their executive leadership wanting to hit new revenue goals, right? So in that case, if you're not growing, you're dying, right? And if you continue to have challenges as an organization, but you start to ask the types of questions and back to IoT, I feel it's always a progressive journey. We keep painting this Northstar of all equipment as a service and predictive maintenance and you know, Your parts are going to show up at your door before your machine ever breaks down. And yes, there is absolutely a journey that that helps enterprises get there. But even just starting by giving your equipment, a voice, that's what I think IoT is, is giving your machinery the ability to talk to you and tell you what's going on in the field. They are they're doing that today, but they're putting a software engineer on a plane to go to your site and listen to that machine in person right. Now, they may not think that's a pain point. I think that's a big point. Right? What if that talent weaves? What if COVID happens and things shut down? So and I will say one of the silver linings of COVID has been that has shone a light on some of these challenges that can be solved with technology that's affordable, accessible, and can be implemented rapidly, where many of these customers are saying I have that happened to me and happened to me three weeks ago, I didn't think it was a pain point before but it is now. And that journey starts with Okay, now you give your product a voice, then your product tells you what's wrong with it, then you start to design your maintenance procedures from being reactive. And here we're talking about, yeah, you can start to move to a condition based maintenance, that means you can start to sell a different kind of maintenance plan. That means you can start to sell your equipment differently in the future. It's a journey. And that's what kickstarting right started that that, hey, what can you receive value with at the smallest part of that journey is where we like to focus and</p>
<p>11:20</p>
<p>see. And it is a journey? Because you're just, you're you're touching on multiple points that that yes, they are painful. And I think in the past, and here's the education component, that in the past, you just sort of dealt with it, you dealt with the fact that you had 150 doggone legacy systems. And you do, you go over here and get this and then you got to get the data here, and then you put it on a spreadsheet and, you know, spits out a result that those we've really got to push it and go down the road of being able to be more efficient,</p>
<p>11:52</p>
<p>absolute efficiency. Those are the two things that I think it always comes back to is how do we do things better? Or how do we do new things? Right? Doing things better means savings in the bottom line? That means compliance. doing new things means how do we diversify our revenue stream? How do we make money, Louis?</p>
<p>12:10</p>
<p>All right, Ricky, you are fantastic. They're starting to kick off this whatever this open house. Let's go we just rolled right into it. How do people get a hold of</p>
<p>12:18</p>
<p>Ricky that's saying it's all for ag.com Twitter at that's Mr. Singh, or come find me at IMTS if you're still around.</p>
<p>12:24</p>
<p>Wonderful. All right, I'm gonna have all the contact information for Ricky out on industrial talk.com. So I'm sure you got a major in LinkedIn stat cartoon.</p>
<p>12:34</p>
<p>We'll see it's subjective. All right. Once</p>
<p>12:37</p>
<p>again, thank you very much for joining industrial talk. And once again, we're broadcasting from NXT this open house just telling you gotta come to Chicago, visit this place. We're going to have all the wrap up information on the other side. Stay tuned, we will be right back.</p>
<p>12:54</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>12:59</p>
<p>All right, once again, as we wrap up another incredible conversation. Thank you to Ricky, thank you for saying yes. And being on industrial talk. Also an extended thank you to those wonderful people out at MxD up in Chicago Innovation Center. That is a place that you must check out if you're in manufacturing, if you're thinking about digitally transforming your business, if you're thinking about cybersecurity, that is your first stop. Without a doubt. That's MxD. All right, we're going to have all the contact information for Ricky out on industrial talk, you knew that. And and one last thing, we have a revenue growth series out there go out to industrial talk, it's free. It's on demand, sort of like the Netflix and we want you to succeed we have to have you succeed. And so whatever education whatever strategies you can deploy to be successful, we're all in go out check that program. It's five parts. We've got sort of an overview. Then we have that corporate side of what that looks like. Sales, Marketing, as well as the technology all there. Enjoy, download it. Take care of business like that. All right, once again, thank you very much. And you need to hang out with people like Ricky because we want you to change the world because you are bold, brave and daring greatly. You educate you collaborate as well as innovate. Thank you very much for what you do. We're gonna have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ricky-singh-softwareag/">Ricky Singh with Software AG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/bc0081a3-5034-422c-beaa-170862d26b44/Ricky-20Singh-20MxD.Mp3" length="20829743" type="audio/mpeg" />

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		<title>Massimo Banzi with Arduino</title>
		<link>https://industrialtalk.com/episodes/massimo-banzi-arduino/</link>
					<comments>https://industrialtalk.com/episodes/massimo-banzi-arduino/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 31 Oct 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/massimo-banzi-with-arduino</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at the 30th Annual SMRP conference and talking to Massimo Banzi, CO and Founder of Arduino about "Powerful and Innovative Digital Transformation Solutions for Managing Assets". Get the answers to your "IoT Devices" questions along with Massimo's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/massimo-banzi-arduino/">Massimo Banzi with Arduino</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/6ab1dc08-d779-44eb-98fc-c4951b04a9c8"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at the<a href="https://smrp.org/Events/30th-Annual-Conference" target="_blank" rel="noopener"> 30th Annual SMRP conference</a> and talking to <strong>Massimo Banzi, CO and Founder</strong> of Arduino about <strong>&#8220;Powerful and Innovative Digital Transformation Solutions for Managing Assets&#8221;</strong>. Get the answers to your &#8220;IoT Devices&#8221; questions along with Massimo's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MASSIMO BANZI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/massimobanzi/" target="_blank" rel="noopener">https://www.linkedin.com/in/massimobanzi/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/arduino/" target="_blank" rel="noopener">https://www.linkedin.com/company/arduino/</a></p>
<p><strong>Company Website: </strong><a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Massimo Banzi, CO and Founder of Arduino" width="500" height="281" src="https://www.youtube.com/embed/r63x8XPMAEc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>arduino, people, industrial, companies, technology, digital transformation, build, industry, world, products, work, software, conversation, massimo, find, happening, hardware, connected, microcontrollers, platform</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc and you will find documentation you will find devices powerful boards to help you with your digital transformation journey. It's all there. Go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc Change is happening, and Deloitte is your partner, Deloitte, US and global network. They always deliver measurable, sustainable results for clients and communities. It's important to have a partner like Deloitte in your corner to manage and help you through this change. Find out more go to deloitte.com.</p>
<p>01:00</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get as far</p>
<p>01:18</p>
<p>as Welcome to industrial talk. Thank you very much for joining the platform that is just absolutely passionate about your success in industry. You're bold, you're brave, you're daring greatly. You're changing lives, you're changing the world. Celebration is at the top of every conversation. Thank you very much for what you do. Arduino is in the hot seat. The gentleman's name is Massimo. And, you know you're in the world of digital transformation. And you're looking for some solutions. You're looking for those Sherpas you're looking for help. Arduino let's get cracking. Yeah, so the reality is, is that we were broadcasting from SMRP had a great conversation with Massimo team Arduino. And the reality is, is that if you're not in the digital transformation game, right? If you're not, and you're saying, Do I need to or don't I, if you want a business that is resilient, you need solutions, you need a digital transformation solution, you don't need a big bank right off the bat, you need to just be engaged, you need to continue to educate and collaborate. And the conversation with Arduino is just spot on massive, massive street cred out there. And they've been around for a long time, and they know exactly they've got I'm telling you, they have a team of incredible professionals out there just know they want to solve your problems. That's, that's the conversation we're gonna have. All right. Before we get into that conversation, as you know, we always go to conferences, right? You've seen it out there. You've you've you've seen, you know, the photos and pictures and videos and all of the great stuff that exists out there, you can tell that we were pretty passionate about being on site. And having those conversations with companies and individuals that are just helping people succeed, we're going to be at Fabtech. This is about a week or so yeah, about a week. And again, it's going to be great, where we've got a great booth, and we're going to be talking to some of the leaders within the world of manufacturing again, and just just support these companies because they're really trying to do the best they can to, to help solve problems. If you're saying you're so scattered, can't make it to Fabtech, which, you know, absolutely spot on. Go out to industrial talk, we are going to be at other events, just find out. If you see that we're at an event, and you're going to be at that event. It's easy. Just reach out and say Scott, I'm going to be at that event, I'd love to be able to have that conversation, boom, done. Reach out to me on LinkedIn. And the same thing, I see that you're going to be at whatever we want. We want to connect, we do a lot of wonderful things at these events. We do technology, speed dating, which is I gotta tell you, it's a lot of fun. And and because there's such a velocity that exists within industry, that highlighting technology, hiding, highlighting the innovation is just a real exciting time. So we just what we do, I'll just tell you what we do. We'll go to your booth. We'll find the right individual talk about that technology that you're you're showcasing. And we just have a quick conversation. We loaded up to LinkedIn, we tag everybody, boom, everybody wins. Everybody gets to see the technology that exists. I'm telling you, it's a lot of fun. And boy for me who loves to live that Discovery Channel life. I get to learn from The best and stay at the cutting edge of what people are thinking from an innovation and technology perspective. I can't say that I know everything. Much of it is way above my paygrade but it's exciting to be a part of that education and that learning and, and I highly recommend that you do that. So go out to industrial talk.com Find out where we're going to be chirping from a conference and look us up. Again, if you're in flight Fabtech look us up because well, we're going to be there and and all the information’s out there. Arduino, Massimo is in the hot seat. And one of the the areas that are just fascinating for if you pull on that string a little bit is how do everybody and I mean everybody, take advantage of the digital transformation world. If you dip your toes into the world, it's fine. But how do you begin to collect data? How do you begin to leverage the technology to be able to give you insights and actionable insights into the health of your assets right there.</p>
<p>06:08</p>
<p>Arduino all the contact information for Massimo and Arduino will be out of course on Industrial talk.com. Enjoy the conversation, Massimo Welcome to industrial talk, as you can tell, we are broadcasting from the 30th annual SMRP conference. And you guys need to be here about that. Thank you.</p>
<p>06:28</p>
<p>Thank you. Thank you. Thank you. No, yeah, no, totally. Next time, I'll make sure</p>
<p>06:34</p>
<p>you know it. My goal is to make sure that one of these conferences we're going to be able to get together and connect in person. That's, that's what I want. But you're not aturan. Right? Or do we not have time?</p>
<p>06:48</p>
<p>Sadly, I'm doing actually is scraping different places. So primo in Italy is the place where we have the main r&d team. But we also have a team in Switzerland where I am currently sitting. And we have also a team in Sweden. And we also people</p>
<p>07:06</p>
<p>in the US. Yeah, you guys are all around God that I didn't mean, pigeonholed you. Yeah, no, no doubt about it. Before we get into the conversation, Massimo just for the listeners out there. Give us a little background on who you are. And, you know, and then we'll just buzz on into the conversation.</p>
<p>07:26</p>
<p>Yeah, so my name. So my name is muscle banzi. I'm the co founder of Arduino. Which is, you know, my background is in electrical engineering. And then I did for many, many years at the software. And then I was I started teaching. I started on top of doing like professional work, I started teaching in a master's degree. And that's when I along with a number of other people, we figured out that there were there were ways where you could simplify the way you teach people about embedded development, with the objective of bringing in a bunch of people, they don't even know what embedded development is. Bring it into the into the community in a way, give them the tools so that they can build things with microcontrollers, with electronics. And I think, you know, that was kind of the impetus for Crona Gen creating Arduino as an open source project and also has the company. So that's that's the one</p>
<p>08:31</p>
<p>because because your Genesis Arduinos Genesis is just a simple fact that they were talking about how we educate, how do you how do we educate individuals people on on, on this technology? And I'll be the first to admit, I need education. And I don't have, quite frankly, any insights. But Arduino itself is made it user friendly to do that. Is that Is that an accurate sort of way of doing it? Because I go onto your website? I think it's great.</p>
<p>09:03</p>
<p>Yeah, I guess the idea is that there was a huge amount of incredibly powerful open source software, you know, start from the various version of GCC and all the other tools, but they were quite complicated to use for people that don't have like a strong background in kind of, you know, embedded level development. So we wanted to create a tool that we could give to people who do innovation because when we started working on Arduino, the objective was our students were creating the products of the future. They were, you know, interactive, they were connected. And obviously, it was very either you had like several years of experience in hardware, or it was quite complicated to to build things. So we created a tool that they It used to really try out what happens when you build a circuit when you build a system that works. So over the years, we refine these things. So that at the beginning was just basically programming, eight bit microcontrollers. Then it became connected products with 32 bit microcontrollers. And then in this kind of sort of path that we followed, what happened is that a bunch of the people that use the Arduino in different kinds of schools ended up in companies. And so they started to bring Arduino inside companies. So you can see ads from Apple. But they asked people if they have experienced with that queen or not, which is kind of kind of funny. But this is what happens when you create the tool that people use to get to learn and to build and all that if you lower the barrier to entry, you get a lot more people that are able to do these kind of things.</p>
<p>10:59</p>
<p>Yeah. And what's interesting is, is that Arduinos evolving, you have this platform that this product Arduino Pro, right. So there's, there's, there's this evolution that has taken place within Arduino. And it is really in a response to, if I had a nickel every time somebody talked to me about digital transformation. Yeah. You know, rich guy, right? And so the reality is, is that when we start talking about where you see Arduino going, it is it's a, I say it's a fertile opportunity and ground for a modeling and platform of Arduino. Is that sort of what you see?</p>
<p>11:48</p>
<p>Ah, yeah, actually, you know, one of the things that that, at some point was interesting to observe is the fact that a number of people have to bring these technologies to the companies and their factories, even their fields. And then at some point, several different ways to apply the Arduino technology in a professional environment started to appear. So the natural evolution of Arduino was to kind of follow this trend, and try and build tools that basically allow you to use the knowledge that you acquired in order with Arduino and apply it inside a piece of equipment inside the factory on a on a field in a farm. So the the general idea is bringing that kind of, you know, democratization of the access to these kinds of technology. Yeah. To the industry.</p>
<p>12:47</p>
<p>Did you? Did you see that happening? Like, did you just sort of where, where you had this sort of alumni of, of Arduino taught professionals going into these industrial environments, and then somebody says, hey, you know why I could take this and put it on here and start collecting data? And all I have to do is just, did you see that sort of happening? Or is it just sort of, wow, they Wow, they actually are doing it? And again, I</p>
<p>13:17</p>
<p>Oh, no, I totally saw it happen. And that's why we said, Okay, we have to, we have to follow this. And we have to enable this directly ourselves. Because we saw people, for example, using the Arduino programming environment on more sophisticated 32 bit microcontroller or more industrial style, development boards, but also feeling products that you can put in a piece of equipment. So we started to develop, for example, industrial controllers that you could sort of imagine, like some kind of a hybrid between a PLC and a more sort of connected type product. And the advantage there is, you know, because a bunch of people right now are going through this process of digital transformation. As you mentioned, it could be I'm a billionaire. Every time somebody mentions it. And you know, in Europe, they call it industry 4.0, or whatever now. And what happens is that a lot of small medium companies, but even large companies, sometimes they don't have the people to date, they can't find the people. There is a huge gap in the amount of people that are needed to do this, and the amount of people that you can find. So in a way, we realized that there was a huge amount of people that had Arduino skills. They if there was a version of Arduino, hardware and software and cloud that could work in a professional environment. They could transfer the skills and it's happening in a ton of companies. You know, we have several examples of people. There's even a company we work with, in Italy, who builds automation products for the automotive industry, that they used to do things with classic PLCs. And then they re basically rebooted the company with young people fresh out of university or even fresh out of the way. Some kind of trade schools or, you know, kind of trading programs, and, and they were able to basically rebuild everything around Arduino technology, and they basically get very, very good results.</p>
<p>15:41</p>
<p>How does it, you know, walk us through, it's like, okay, I'm a company, I'm, I've, wherever it's whatever, I'm having this interesting thought in my head, and I want to be, I want to, I want to take this line, digitize it, whatever I need to do. How do we get from that thought? Do I just approach Arduino? Do I just approach it and say, hey, I'm interested? How does that sort of process work?</p>
<p>16:14</p>
<p>Yeah. So I think this happens in a number of ways. So there are some companies that they decided they don't really want to deal very much internally. But they somehow want to be involved in the process. So they sometimes look for a system integrator, and we work with a number of system integrators. Some companies approach us directly and say, hey, you know, I have this problem that I want to solve, can I use your technology to do this? Normally, the kind of company that approached us for this is probably someone who builds machines or builds multiples. So we worked extensively with a company that builds industrial ovens. So we rebuilt completely the control system using one of our industrial products. So that's most mostly people who have cannot build to build multiple of the same thing. The people who are trying to work inside the company, they either go for a system integrator, there's also an increasing number of companies where they want to have the knowledge and the people internally, they want to be able to build things themselves, they want to be able to modify it, they want to be able to evolve with the technology, using people internally. And those people tend to sometimes even just buy the product from the store. And they find a lot of documentation online, where they see how to interface different things with with the hardware, we provide quite a few tutorials and examples of projects already built. And this is something that we're pursuing quite a lot in the near future, to provide essentially, you know, I described it the other day, the instance soup, no, you pour the, you put the thing in the cup, you put some hot water, you go and there is a project already made, you basically get the parts, and you can implement this in your company. So this last group of people, it's very interesting, because they're trying to acquire the skills internally, they're trying to build things internally. And they like Arduino, because easy to find people. They don't have to deal with real licensing on software tools or anything else. Everything is open source, so they can dig down whatever the you know, deep as deep as they like,</p>
<p>18:52</p>
<p>see, when we start talking about it, those are great points. And I see the value and I see the benefits of being able to be a part of a community, Arduino community and, and have the flexibility as a company to say, I need an integrator. So I can go over here, I want to I want to use the Arduino solution platform, I guess I just think that's there's some benefits there. But then I can also and I can also bring in the talent within my organization. And because of Arduino and the focus on training, I can keep these individuals learning growing and evolving and and, and that, to me is a value as a company because because I'm already dealing with people leaving. I mean, I'm already dealing with people I can't find, right. That's just sort of where I'm at right now. But now you're saying, Hey, come on board. If I'm a company come on board, we've got these. This solution we want to train you we're working hand in glove with Arduino. And you get to learn, learn and it's It just makes makes complete sense. What's the benefit of of open source?</p>
<p>20:07</p>
<p>Well, in a way that I believe there's several benefits that have been clearly identified in other parts of the tech world. So if you look at, for example, people who develop websites and web applications, Now none of them is starting from a proprietary piece of code anymore, everyone just goes starts from an open source framework, and builds from that, or large company lies, you know, Facebook, or Google or whatever, whenever they build a large software framework, they open source. So that kind of the web software world, it's all based on open source platforms that are kind of, you know, assembled like Lego blocks, and then you write your own application around it, obviously, the industrial world is a bit, you know, is slowly adopting that. But I guess the advantages, if you start from an open source platform, there's not there's no locking, you know, if you don't want to use the software on desk, this particular hardware, it's open source, you can always modify it, move it, if there is a bug that you can't really, you know, you don't have to wait for someone to kind of fix the bug if you want. And you have the skills or you know, someone who has it, they can dig deep into the software to figure it out. So for some situations, it's quite valuable. And people can also come to us and ask, you know, can you fix these programs, whatever. But if you're really in a hurry, and you have the skills, you can fix it yourself. If you want to switch hardware, you can do it because the software is yours. So there's a bunch of different aspects, where you have a much stronger ownership. We also saw people write on public forums that because of the crazy components shortage that is happening right now, people that used Arduino to develop the software of their application, were able to sweet quickly switch to a different hardware. Because maybe the hardware they were using that No, no, the processor wasn't available. No, we are lucky that we have a number of strategic partnerships with suppliers. So we have our hardware is available. But just in case, you can there's no strange licensing on the development environments you don't have, you're not really locked in into one operating system. You know, increasingly, developers are using Linux as a development platform, they don't really want to use Windows. You know, so there's a number of liberating factors in open source</p>
<p>22:56</p>
<p>C and what I see too is that okay, you get you get, get, you get big companies and the big companies are saying, Yeah, we want to go down this road and they do it. Okay, fine. The big companies. I'm always fascinated by the small to midsize companies that can truly benefit from the world of industry for Dotto, implement, take an incremental approach and saying, Hey, I'd like to sort of digitize this, whatever this is, and, and that's a strategic decision on their part, and then be able to expand from there. And what I see and correct me if I'm wrong, Massimo is that there's this ability to scale to write you're not, you're not just locked in Yagan, I can start small, I can say, Gosh, I feel good, and I am getting value out of this particular digital solution. And then I'm gonna go next level, and can I can I contact? I mean, can I card contact Arduino and say,</p>
<p>23:55</p>
<p>Get out? There are multiple ways to contact us. And so we you know, we offer different kinds of support for the people who are building ProSolutions. A lot of the people build things they don't get in touch with us because it simply works for them. So we can see that the products are going from the store, or our reseller because, you know, we have a very vast network of reseller, but the major capital suppliers, they have Arduino Pro Products now, so they people die them and they sometimes don't even contact us because they can just build it themselves. And I think there's one very interesting thing that you basically mentioned is that some people might start with by a simple application, they say, You know what, I need something simple that can read this value when bringing it to this kind of cloud platform, whatever, I need to send it over there. So they start with a simple thing, and it just works for them and they don't have to deal with a bunch of complicated No other issues. And then they suddenly they start to say they get the confidence to expand and they start to build larger. A lot of the people who build large projects, they started off with, like a little stupid thing, ya know, and sending it to the cloud.</p>
<p>25:18</p>
<p>Because I know if I was a business owner and I'm, I hear about industry for Dido, I hear about digital transformation, I hear about all of the stuff buzzing around my head. The the challenge I deal with is one where do I start? And then to, who do I trust? And then three, sort of like, Okay, now what, what's the technology? What? How do I pull all those elements together to achieve that? desired result? And and I'm having a hard time. What's what's a push? There's no push back on Arduino? Where do you see it going? I mean, I mean, I mean, I'd go with you guys.</p>
<p>25:57</p>
<p>A lot of people do. Obviously, obviously, I have to say that, you know, to be perfectly honest, clearly, sometimes some people seem sort of, you know, started off as a teaching platform, some some people clearly, you know, associate the name to data. And they don't, they don't really do their homework. Because when they start to look at the things that we build in the process, in terms of hardware, and software, and cloud, then they're like, Oh, my God, this is amazing. So we have num number of a number of these, you know, people having an epiphany because they start off with kind of an idea about Arduino. And then when they finally see, they are doing a process, after all, but this is completely different from what I thought,</p>
<p>26:42</p>
<p>That's interesting how we people humans, find ourselves into it, define our trench is, and then, and that sort of limits our vision sometimes. And I just see that happening. And and I don't know, I just think that what you guys are doing. I mean,</p>
<p>27:00</p>
<p>to me, one of the most hilarious things about the world of technology, and I've been working on this stuff for all my life, is the idea that technology sometimes are chosen, purely irrationally. Now, while actually human beings are human beings, and sometimes they apply their own biases, and they just choose a technology that they like, or they know about, or they don't really want to spend time figuring out what's available. What's interesting is that whenever the world goes through some kind of crisis moment, you start to look, you know, we have an uptake of a particular set of products right now, which is very interesting. And it's also due to the fact that major manufacturer of pills don't have product. So people are saying, hey, let's run this, and then Oh, my God, this thing, it's interesting. And then they start buying it, and they start to figure out, they can do things differently. But they are forced by the fact that the product they buy all the time just simply is not there. No. So or they need to innovate, design things in a different way. Now, so these critical moments in history are very, very good for you pushing people to look outside of their comfort zone and figure out</p>
<p>28:24</p>
<p>especially especially what we've been going through, I mean, I it's still it's very fluid out there. I I always mentioned that one, you first off, you need to educate if you're if you're in the world of industry, you need to you need to pursue education, learn all you can because the the technology and the innovation is happening. Right? It's happening now. Right. But I think the the biggest component of associated with all of this disruption has been the necessity to collaborate, finding those trusted individuals, having those conversations and and getting answers to, to problems that you might not have had pre COVID Now it's it is it's, it's an interesting time, and I kinda don't don't text me that I liked COVID. But I do like the fact that people are, are collaborating and having really interesting conversations to solve problems that it's just necessary. All right, we're gonna have to wrap it up there, Massimo? How does somebody get a hold of you?</p>
<p>29:27</p>
<p>Well, so our website is arduino.cc. So that's a r d u i n o.cc/pro. Yes, is where you find all the pro stuff. So if you go to arduino.cc/pro, you'll find everything to do with the processor is product of the software use cases, documentation, also examples of companies who applied technology so I think it's you know, it's a very good starting point,</p>
<p>30:01</p>
<p>I agree with you 100%. On that, listeners, we're going to have all the contact information for Massimo Arduino, pro, everything that you can to get this this move. You have to be about that education you have to be about the collaboration and innovation and here's Arduino being able to provide pretty much all of that. And I that's what makes it so incredibly powerful. And if you're a manufacturer, if you're just a company looking to get into the digital world, you need to do it. You need to be a part of that. And I think that Arduino has an incredible model to help you be successful. Massimo, thank you very much.</p>
<p>30:38</p>
<p>Thank you. It was been a pleasure, right? It's</p>
<p>30:40</p>
<p>all mine, all mine on this side. All right, listeners, we're gonna wrap it up on the other side and recognize that we're broadcasting from SMRP. But one of these days, man, we're going to be connected with Arduino. Alright, stay tuned, we will be right back.</p>
<p>30:56</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>31:02</p>
<p>All right. Once again, thank you very much for joining industrial talk and a hearty thank you to Massimo and team Arduino delivering solutions. In this digital transformation world check them out@arduino.cc important. All the information will of course be out on industrial talk. Alright, a couple of points of business. We're starting a new series called industrial revenue growth, right. And we're going to break it up into corporate strategy. And marketing technologies. And sales are going to be an overview too, as well. All three, just figure it out and come on over. And check out the industrial revenue grow. It is a step by step approach to driving revenue growth, because we need you to succeed. And these are just tools to help you get clarity in how to bring in more revenue. He does real talk. Easy peasy. click sign up. And it's on demand. It's like the Netflix of industry videos. Just Just go there. Get it, watch it whenever you can. But the reality is, is that we need to as a as a organization, as a community, we need for you to succeed and we're going to do everything we can because that's what we're passionate about. That is out in industrial talk.com. Also, remember we're going to be at conferences, go out to industrial talk, find out where we're going to be if you're going to be there, look us up. Let's have a conversation. A lot of fun happens at these conferences and we're here to do whatever is necessary to get your message out. amplify it because you are doing great things. All right. Be bold, be brave, dare greatly hang out with Massimo and others at Arduino and you're going to change the world. Thank you very much, once again for joining. We're just we're stacked with a bunch of great conversations. So stay tuned. Do not go away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/massimo-banzi-arduino/">Massimo Banzi with Arduino</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>The Challenges and Value of Digital in Oil and Gas</title>
		<link>https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/</link>
					<comments>https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Sat, 15 Oct 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/challenges-value-digital-in-oil-and-gas</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Erick Bartusek with Apache, Tom Bonny and Nate Clark with Deloitte Consulting about "The Challenges and Value of Digital in Oil and Gas".  Get the answers to your "Oil and Gas" questions along with their unique insights on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/">The Challenges and Value of Digital in Oil and Gas</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d5057380-3f61-4575-8b4e-096385d7f7f3"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Erick Bartusek with Apache, Tom Bonny and Nate Clark with Deloitte Consulting</strong> about <b>&#8220;The Challenges and Value of Digital in Oil and Gas&#8221;</b>.  Get the answers to your &#8220;Oil and Gas&#8221; questions along with their unique insights on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ERICK BARTUSEK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/erickbartusek/" target="_blank" rel="noopener">https://www.linkedin.com/in/erickbartusek/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/apache-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/apache-corporation/</a></p>
<p><strong>Company Website: </strong><a href="https://apacorp.com/" target="_blank" rel="noopener">https://apacorp.com/</a></p>
<h2>TOM BONNY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tom-bonny-7bab94/" target="_blank" rel="noopener">https://www.linkedin.com/in/tom-bonny-7bab94/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/deloitte/" target="_blank" rel="noopener">https://www.linkedin.com/company/deloitte/</a></p>
<p><strong>Company Website: </strong><a href="https://www2.deloitte.com/us/en.html" target="_blank" rel="noopener">https://www2.deloitte.com/us/en.html</a></p>
<p><strong>Last Barrel Standing:</strong>  <a href="https://www2.deloitte.com/us/en/pages/consulting/articles/upstream-oil-and-gas-energy-transition.html">Upstream Oil and Gas Energy Transition | Deloitte US</a></p>
<h2>NATE CLARK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nathanielafclark/" target="_blank" rel="noopener">https://www.linkedin.com/in/nathanielafclark/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="The Challenges and Value of Digital in Oil and Gas" width="500" height="281" src="https://www.youtube.com/embed/kD5T2R4DO88?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Trend Micro:</strong> <a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>digital, people, organization, digital transformation, tom, important, operator, conversation, Erick, industrial, small victories, business, deloitte, operations, solutions, industry, field, apache, trust, strategy</p>
<p>00:00</p>
<p>Hey, Industrial Talk is brought to you by CAP Logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to caplogistics.com Or just call them. They're great people 800-227-2471 Also, AiDash, AiDash is on a mission to create a greener, cleaner, safer planet from space. AiDash helps core industries become more resilient, efficient, and sustainable through the power of satellites and AI. Go out to AiDash.com Find out more</p>
<p>00:56</p>
<p>welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots.</p>
<p>01:13</p>
<p>And let's get around once again, thank you very much for joining Industrial Talk. And definitely thank you for your support of this platform that celebrates industry heroes all around the world. You're bold, brave, and you dare greatly. And it is important that we collaborate more and more each and every day. Industry, technology, innovation is happening so fast, and you need to be a part of it. We're all about education. We're all about collaboration, and definitely all about innovation on this platform, and you got to be a part of it. So go out to Industrial Talk.com. All right, we're talking digital transformation, we're talking about the energy sector, oil and gas, and how that looks, whatever that journey looks like we've got a Apache Corporation, we've got Deloitte, let's get cracking. Yeah. Whether you like it or not, you got to be in the digital game, you got to find trusted people to be in the digital game. Because it's going to it's not going away. And if you want to have a business that's resilient, that has some sort of long term, ability to succeed, you need to be in the digital game. And and that's the decision, you need to be finding somebody a Sherpa of some sort to help you on that journey. And that's why we're having this great conversation with Deloitte and in Apachi and talk about how digital transformation is helping the energy space. And once you got to consider and all of the the wonderful, exciting future had has in us in the energy space. So anyway, this is going to be a great conversation. So you don't it's a paper and pencil. It's definitely a paper and pencil conversation. All right. We've got some conferences, the one conference that we have coming up, I think, well, next week, middle of October, it's the SMRP 30th anniversary, our annual conference. And, and it is about you know, it's a symposium of maintenance and reliability professionals, we're going to be broadcasting live, and getting the latest catch on what's taking place within the reliability and maintenance space, most definitely going to be excited about that. That is in Raleigh, North Carolina 30th Annual Conference go out there, it's all out there, you got to be a participant in that one. The other one that I want to put on your calendar is Fabtech. Now we just did IMTS. But Fabtech is just every bit is just amazing. And that is we're talking about November 8 through the 10th. This is in Atlanta, Georgia. And we're going to be broadcasting live there. And if you're going to be there, if you're going to, you know, pitch a tent there. Come and see me, I'm going to have all the my I'll have the booth number out there most definitely so that you can connect with Connect with us get on the calendar, let's have a conversation. Or better yet, if you have a booth and you want somebody to do a on the spot, technology speed date. Yep. Industrial Talk is where it's at. All right. Let's get cracking with the conversation. Again, digital transformation is here. Whether you like it or not, if you're in the energy, space, you're in it, you got to figure it out. And you got to figure out a plan to be able to do that and walk through that journey and be a success. We need you to be a success. That's what this platform is about. We want you to succeed. Everything that we do on Industrial Talk is geared toward your success, whatever that might be. And it is geared toward the collaboration with professionals that can truly help you succeed. So digital transformation, oil and gas, the energy sector, enjoy this conversation. All right, James, welcome to Industrial Talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world if not the universe. How're you guys doing? Great See, I'm pretty geeky about this particular conversation. And I've had the conversation around digital transformation, all that digital journey when it goes to the manufacturing and all this oil and gas listeners, we are going to talk about that digital journey when it applies to oil and gas. All right, before we get into that topic, and then some Erick, I would love for you to share your little 411 on who you are. And then we're just going to go round robin on that. So give us a little background.</p>
<p>05:31</p>
<p>Yeah, sure. Appreciate it's got. My name is Erick Bartusek. Apachi is director of global digital enablement. I've been in that seat for a little under a year now. My previous experience prior to joining Apache was all in the energy industry, mostly either in consulting or the software space. So been doing this stuff for a little bit and excited to chat with the group today.</p>
<p>05:52</p>
<p>And when you say energies just for clarification, we're talking oil and gas, are we talking that that energy as opposed to some people say generation and that's energy and all of that stuff? So yeah, absolutely</p>
<p>06:03</p>
<p>my, so my prior experience kind of covered all aspects of it. But, but the focus here today is oil and gas. And that's what Apache does.</p>
<p>06:11</p>
<p>All right. Thank you, man. All right, Tom, give us a little background on who you are.</p>
<p>06:15</p>
<p>Tom Bonny with Deloitte, I head up our core operations practice for with an upstream, which today, none of that happens without talking about the role of digital improvement, how we work out anywhere from the office to the field.</p>
<p>06:29</p>
<p>A lot of work out there in nature. Next, give us a little background. Nick Clark,</p>
<p>06:34</p>
<p>I'm Deloitte’s lead partner for oil, gas chemicals, digital globally. And so my job is to help us all have the maximum impact on our clients with the all the exciting stuff you can do with digital. So it's fun job.</p>
<p>06:46</p>
<p>So the reality is with this panel, if if we have a digital conversation, that has not been, I guess, invented, it doesn't exist, because these guys are in the thick of it big time. We'll go with that for sure. All right. With that said, this is gonna be to you, Erick, sort of lay out why. And it's a big one. And you and Tom need you can join in to lay out why a digital strategy is important to the oil and gas market. Yeah, sure.</p>
<p>07:19</p>
<p>I think we're I always like to start is like, why are we doing this period, whether it's digital or not. And so, you know, the exciting thing for the oil and gas industry is, you know, producing safe, efficient operations for for an energy producer, it's the most important thing we can do. Right? Be safe, be efficient. And I look at digital as just being, you know, a component of figuring out how can we do that better, faster, cheaper, right? You know, digital transformation is going to cover a lot of different aspects for data process a whole bunch of different ways you can kind of slice and dice this. But you know, the idea behind digital is we're not, we're not here inventing software, you're not an operator, we're here kind of leveraging the best tools and technology we can to go back to that main anchors, safe, efficient operations.</p>
<p>08:11</p>
<p>Yeah, what always pops into my head is where do you start? You know, I just, these are not these are complex. Manufacturing, entities are big, they're complex things are moving. Tom, in the world of Deloitte and others, what do you start? If you come in, and you're saying, hey, let's, let's look, because it's, pretty much everything could be sort of, to a certain extent, digitize, tell us sort of walk us through that a little process.</p>
<p>08:41</p>
<p>But I think that's probably been some of the challenges the industry has faced is not knowing where to start. So they started kind of everywhere. I'd say the good news is, we do this annual digital benchmark survey. And this past one, which I think we released the beginning of the year, what was different from this time from previous times, we always ask this question of, you know, is digital impacting the industry in years past? You'd always have some people go, maybe? No, this time? 100%? Yes, no one, everyone's on board now. So that's been a shift. The other thing, though, that the higher the report highlighted was, everyone's kind of given this big picture vision. But after that, it's maybe I went to production, maybe I went to drilling. So I did a functional focus. Or maybe I took my one asset in the Permian, but didn't focus ever. That's been the challenge. Now, we've gone off piecemeal, there is no real enterprise strategy that brings them together, say, big picture, what are we trying to solve for? And I think that's the challenge now that I see operators in general trying to tackle is create much more holistic picture. We did some some, you know, some goodness, some random acts of digital who got the content that that delivered value, but how do we think about it more strategically? I think that's still an option a proper</p>
<p>09:58</p>
<p>Yeah, because I would imagine how They're there. It's like, hey, hey, this digital things great. Yeah, I can put a device out on this asset and start pulling data. Yeah, I can do that. And it's sort of in the in the conference rooms. Now, one of the challenges also outside of the like, where to start with all of this, Nate. It's trust. If I go out and I Google, like Google, digital transformation, I'm gonna get a gazillion hits. I don't even know. This, like, not only I don't know where to start, but who do I trust? Who is that Sherpa that I'm going to put my arm around? Again, thank you very much for helping us because we know it's important. Tell us a little bit about</p>
<p>10:42</p>
<p>that.</p>
<p>10:43</p>
<p>I mean, I don't even know. Well,</p>
<p>10:45</p>
<p>I think the first thing, Scott is that they're Digital's pretty broad. And so I don't think there's just one Sherpa that can help with anything. And so the first thing I'd emphasize is trusting yourself. If we're certainly in the professional services business, we're here to be the people who get a phone call to help with things. But even with that in mind, I'm telling you, you need to own your own transformation. If you have a bunch of people like Tom and I come in and help and do it for you, or do it to you, it's not going to be as successful as if the leadership team owns it themselves. So who Who do you need to trust, you need to trust yourselves, you also have to make sure this is a leadership team discussion. And then people like Tom and I can help out to focus that conversation and say, where can you get the biggest bang for your book? What should you stay away from what's the fastest path, but you've got to own it yourself. The other piece is that there are different areas to digital. And so to wait those things around process definition, software, acceleration and change management, it's a long list. At the same time, there are hardware companies out there that do things we don't touch me way whatsoever whatsoever, which are also just as important. So you got to be comprehensive, and the partners you bring in to think through this with you. Also, very, it's also the industry too. And so the lines between you where your company starts and ends, and where the next one starts an answer getting grayer, something that we talked about the digital, the digital report that Tom was just referring to, is how the ecosystem plays together. So as an example, for any oil and gas company, they have a very, very healthy partnership with their field service providers, with drillers, with suppliers. And so digital allows you to make those relationships a lot more efficient, and share savings on all sides. They have been part of the conversation too. So no one Sherpa trust yourself.</p>
<p>12:33</p>
<p>So that that brings up the question to you, Erick. I mean, there's that decision. Your company said, Yes, let's go down this road. Are you trusting in yourself? Are you trusting in the people around you saying, Yeah, this is where we need to go? Because to Nate's point, where are we it? You know, what's going on? You know, so he's gonna say, don't go there go over here. This is where we have a problem or a challenge or an opportunity. So take us through that that sort of dialogue that you're having internally?</p>
<p>13:06</p>
<p>Yeah, I think one thing that I've observed a lot of operators is figuring out how can you anchor those digital use cases back to you know, a value proposition, right, or a real problem to solve. Sometimes, if they're done in a silo is sort of that ideation process happens in a vacuum, you know, any of us can go out on Google and read the latest white paper on a really interesting bit of kit that got deployed out in the field, and you start thinking, You know what, maybe we should try that here. Right? It seems like a thing that's been done. And maybe we can find the same value here. And ultimately, that you might find some hits. But you can get a lot of distractions to write because which ID is going to be the one that really adds value for my organization. I think it's always been much more valuable for for an operator to take a look at those strategic objectives for their entire organization, and sort of decompose them down into opportunities for digital to help enable those, right. So if you're, if your organization as a whole is looking at trying to, you know, be better at drilling, increase production, minimize costs, you know, there's some very macro level themes that an organization is trying to support and then work with those asset teams to figure out what are some of the bottlenecks, or maybe it's not even a challenge, maybe it's an opportunity you want to exploit, we already do something well, but we want to do it better. I think that's where a digital partner, whether its internal or external, can really come to the table and say, Okay, I now understand what you're trying to achieve. I have some ideas on either the problems you're facing or the opportunity to exploit. Now, I'm gonna bring either my past experience or if I don't have past experience myself, I can work with partners, vendors to come in and bring some best practices, but then at least you're anchored to that sort of macro problem to solve as opposed to doing it in silos and pockets. And again, I think when it's done that way in pockets, that's where you're at the most risk for not being able to scale it later. Because you may have that initial success. And it may look just like the white paper you read, but it becomes very difficult to figure out if it was ever anchored in something more valuable to the organization. And so I think that's been a big piece of trusting yourself means kind of staying, staying honest with what you're trying to do as an organization and making sure digital is not off doing its own thing that's not in support of those, those macro objectives.</p>
<p>15:31</p>
<p>I might add to that, just quickly, Scott, yeah, no,</p>
<p>15:34</p>
<p>don't go. You know, when</p>
<p>15:35</p>
<p>he asked the question, you know, earlier, when we were having a sidebar was about like, when did these types of roles become more prevalent within an industry? I mean, I can't exactly remember all the time, because COVID make me forget timing of these days. But in the last five years, it seems like this is where you've seen people like Erick much more come into play. And really is it was all about that building the trust? What's the connectivity between the folks who know how to develop and design some of these solutions, but the folks who live and breathe and day in and day out who need these solutions, the core of the business? Well, that's the role of these digital leaders is really about how do I bring that connection together? How do I build better trust between these sides of the business to basically enable and sustain these for the longer run?</p>
<p>16:21</p>
<p>Yeah, you're spot on, I just my mind is, is just sort of juggling a lot of things just because, one, you, you want to do it, right, you want to pull in the right people and white organizations, you know, you want to have that, that dialogue, and tackle the real opportunities that exist in your organization. Nate, is there is there sort of like this necessity to, you know, you define the strategy of saying, Yeah, we're gonna do this, we're, we're embracing this, this digital thing, and then be able to go out and mark it and say, Hey, we're doing it. Now we just need help, is there there's zero necessity, because a lot of people in the field are just saying, Hey, I don't have that. I got it. I got this over here. And I got this over here. And I gotta do this. And I got that they have a lot to do. You're adding you're adding more work to them?</p>
<p>17:13</p>
<p>Well, we're dealing with a lot here is a little bit what is the strategy, but also what you're grounding us on Scott, which is that this is all about getting it done. And so a phrase I frequently use is our clients don't want digital strategies, they want the results of digital getting done. And so let's put that let's use that as the anchor point to this, this this piece of thought, what we want to see when a client works on their digital strategy, and where we try to help them is to start with what their ambitions are, and also what they don't want to do. There's so many things and upstream company could take on, they could say, we're going to be the best producer, we're going to say we're the best, most fast reactive driller, we could say we can handle the most amount of environments, it say that we're the best at being able to scale up and down based on economic conditions. There's a lot of things that all based on their business strategy that are rational ways of picking this up. But they can't do is they can't do it all. They need to make some choices. And so the first step is taking the business, the areas of your business that are unique to you, and it can make you successful, then double click, the double clicks are okay, if we want to be the world's best driller, what does that look like? What would that bestseller look like? And be unconstrained. So really, could we go to completely lights out operations on some of these areas can be completely automated can we can have everything concentrated in one global drilling center, etcetera down? And what happens if you do this? Well, you keep double clicking and saying, Okay, well, we know what that looks like, what are the projects we need to get done to get that done? And spec that out? And then go even deeper? And say, what would that costs who from our organization do we need to take out of the day to day to go make that happen? What partners maybe we need to bring in to help make that happen as well. And only at this stage, we're getting to what you refer to Scott about what you need to bring into this, because I'd rather have a client start with business strategy, all the way down to how we're going to get this done, and that specificity and then bring the partners in. And this is very, very simple reason. When I've talked to clients about this, I used to maintain a slide which had about 400 Digital terms on it, and every one of them was actually quite important. But when you're looking at that mess of all the things that can be important, you get lost and you can't concentrate on what makes sense to do first. And so here's mine doesn't make a decision. That's for doggone. Sure. So that order of how you pick this up can be very important. At least that's how I think about it.</p>
<p>19:36</p>
<p>Again, it just seems daunting, and it does require an organization to sort of be real and candid with the objective, the objective out there their strategy, but I like the fact that that strategic objective is to get done to do it to show results. In light of that, Tom, do you find it important for an organization? You know, for the naysayers out there? Because there probably some naysayers out there to have small victories, small wins?</p>
<p>20:15</p>
<p>A great question, because one of the most interesting things that came out from our last benchmark study was this value. Everyone's like, how are you capturing value? How are you measuring value, and you have different degrees of success. And I want you to keep that word small victories in mind. Because those that score tended to score the lower ranks, were those that were overly methodical, wanted very detailed charters wanted a bunch of give me numbers and date, and I want to be able to point to a line in a p&l and say, show me that value that actually slowed them down. So oil and gas companies love stage gates, you know, maybe not for onshore unconventional, but when I develop offshore, all these stage gates, well, they're applying that methodology, some of them to how I actually deliver digital, so that's actually slowing you down. The ones that scored the best, were the ones who had folks who are focused and working with the core business, the core operations and what's delivering value to me. And it wasn't organizationally, sometimes, you know, there's different org structures, but it's not about where the person sits. But it's how those people work together. And you we had one conversation with an ops manager who was basically like, I completely trust the value. Because I talked to the folks in the field, they say, are you seeing value from these things are saying I get it, it's helping make my job easier. I can then point to those small victories. The reason I say small victories are important that if I do something on improving how my artificial lift performs, I can go to use cases or examples of say, at that point, these analytics, self adjusted, brought up production or warned me that something was happening. So we did we change the behavior. But look, seeing that in a p&l is very difficult. But seeing those cases are very easy to pull out. And those resonated more and better with more senior leadership than the night those organizations scored better than those who tried to be micromanaged to the to the an individual number in a p&l.</p>
<p>22:13</p>
<p>Yeah. And Erick, there's, Tom brings up like, go ahead, go ahead. Yeah, I</p>
<p>22:18</p>
<p>was, I was thinking about his way he was describing it and sort of thinking about, there's a time and a place for the moonshot digital projects, right, that are very, you know, transformative in nature, multi years to accomplish. Maybe that's what people's minds gravitate to when they think about digital transformation is some of those big broad scope things. But my goodness, there's so much opportunity on call it like the baseball analogy, the singles and the doubles, where you can make real impact in operations. And quickly, right. And at the end of the day, especially if an operator is in a position where they're trying to build some trust, build some credibility for their their digital program, getting this singles and doubles, getting people on base with achievable digital projects that make a material difference, you know, in our in our field operations, or any of those situations, that can be just as valuable, if not more valuable than sort of those those moonshot projects. So I think having an appreciation for where an operator is, and sort of their lifecycle and maturity, would be really important. And just recognizing that there's a, there's a lot of value to be captured in some of those calm, safer bets that you can get something usable in a month or two versus, you know, the six to 12 month projects. Go ahead. And</p>
<p>23:41</p>
<p>Erick, certainly picking that up. And I agree with everything Erick, and Thomas said in terms of you know, you want those small wins, and they're more reliable, they're easier to sell, they build momentum in the organization. But there's another hidden advantage. We don't know what is actually going to transform the organization. And so when you take one of those big bets, it's a very, very big bet. I'd rather see a client, make some progress and improve this and improve this and improve this. And then once they have that higher level of knowledge and capability, then they know where to go next from there. So it's time so when we think about a digital transformation, we're not just thinking about the transformation, but also the transformation machine. What kind of things are we putting in place within the client so they can continuously improve and do it rapidly? It doesn't take two years to do something. It takes months, two weeks?</p>
<p>24:25</p>
<p>Yeah. And I there's there's one side of me that says yeah, and I liked that internal knowledge. You know, this is still new to some Ryan, you're, you're trying to build that internal capability of saying, yeah, now we know what now we're thinking a little bit different. Yeah, that can be digitized. Yeah, whatever it might be, be able to have that embedded in your organization. The question I would have and this is to you, Erick, is is a great got a little victory here got a little victory here. How do you sustain that and sort of make sure that people still see those little victories right and, and they always sort of come together in a much bigger Randers, you know, strategy, right? Just like, yeah, leave that one alone out</p>
<p>25:06</p>
<p>there? Well, sure. And it goes back to we were talking earlier about scaling things and making sure that they're not pocket proof of concept projects that go nowhere later. I think it ties back into the resource dedication, we kind of touched on a little bit earlier, but ensuring that there's there's ownership on the functional side of the business to bring these solutions to life and understand how you're going to take something that may feel like a small victory, but then scale it for the future, in my, my observation from from multiple operators has always been that if you can get those functional resources kind of out of the day to day, and dedicate the time to say, look, I'm going to take, maybe it's a production engineer, out of there, monitoring a specific set of wells in the Permian. But now I'm going to take them and say, Look, you're going to think about just how we monitor wells period, that that whole process and the tools and technology required to do it, then they can help figure out both those immediate near term use cases that may be seen as small victories build up that muscle memory of how we go about solving things digitally, but then they can then carry it forward and scale it right, you can also help them figure out how to go, don't be so heads down on just this one asset. Think of you know, global operations, right. And many operators don't just operate in one area, they may operate internationally, I mean, making sure you have someone whose remit is to think about how you can scale something beyond even just a particular business unit or asset level, you got to have that functional dedication, you got to be able to get them out of the day job, let them focus on identifying those near term wins, but also give them the remit to say you're not just gonna roll straight back into the business. As soon as that one use case is done.</p>
<p>26:53</p>
<p>It's all the time, you know that it's hard time to you in it, no doubt about it. Like it or not, you need to be in the digital game, you need to figure out how to be able to begin that journey. And I agree with it. 100%. But it always gets down to is sort of the challenges. It's always human, right? It's always churn, there's people coming and going and all of this stuff. And I, I liked the fact that if you elevate the digital journey, the transformation and the digitization of your business, and you have an at a high enough level, then there's some stability with the strategy, but how do you deal with this sort of how do you educate, read, you know, re educate whatever the terms are out there? What do we do?</p>
<p>27:42</p>
<p>So the biggest thing that I think we've opportunity, whenever I think about things, is you actually go out to the field, and you work with them hand in hand to deploy and do the change management. It's not about headquarters sending things and just saying, hey, adoption, you have folks who have been working this and I mean, I've done these, it's called you take a ride along out one of these assets and all that and they're like, Well, I've been doing this 20 years, 30 years, that's how we've always done it, why do I need to change it, I get my nice little paper book and I up there and I write numbers on it. And we did work with one client, call it five years ago. And we did a bunch of these ride alongs. And the very first one I did the individual says I was like, alright, you know, let's see a day in the life of what is it like for you out there? And I was like, Hey, if you think about everything that you've got, how can we do things differently? And you know, eventually get straight to the what type of tools or anything like that. And he's like God, nothing. So people, that's all I need more. I'm like, alright, well, that's not, that's not the main way to solve this. But then once you got to other people could think a little differently. Because he was he's an example of the old school mindset. But then we start working with a few other folks who also realized that technology is changing. The ability to capture data and use data is changing. Those folks are the ones same exact folks. But those are the ones you work on and say, Well, what do you need? How could you think differently. And a lot of these are, even if some of them who've been working there for 20 years, or some who have only 10 years, and some of them only five years? It's just a matter of saying, Well, if I do this in my everyday life with Amazon, with Google, all these other tools I have, well how can I apply that same thought to here, those are the individuals you target. Those are the individuals who need to be part of your solution. And then when you go to deploy and all that we created sometimes, like digital champions who did some stuff on an offshore platform for a few of them for an operator and it was like on every platform, we had back to back Digital Champions for the solutions that we're deploying. Make sure that hey, if you need to phone a friend or in this case, you can you tap on the on the platform, there's the person you're gonna go.</p>
<p>29:48</p>
<p>You're almost have to just make it that simple. I don't want friction, right? I'm secure and I'm warm and fuzzy with my little clipboard and piece of paper. I've done it for years and all of that With that said, Nate, how do you? And Tom brought up some good points? But how do you start to take in all of those legacy back of the envelope data points that are so important to that asset, and begin to pull it in to create that analytics that give that picture of that? Right there that one? Because you know that there's, there's file cabinets full of this stuff. What do we do?</p>
<p>30:28</p>
<p>I remember a long time ago, I took a course I worked for General Electric for a long time. And when this course, kind of reflected that it was on negotiating with unions, and I'm going somewhere with this. And the interesting thing is they had a video clip, and it was a union leader who was like, I was talking about working collaboratively with the field and headquarters. And the statement from the union leader was that for 20 years, you've had my back. And if you just come a little further, you could have had my mind as well. And that's, that's how I personally pick it up. Then nobody knows the field better than the field. Nobody knows. The equipment and the person who's worked on it, listen to it knows literally how things are supposed to smell. And so the other piece of it as we think about it, I've rarely met the people who sit there and say, you know, I've got my clipboard, and that's good enough, right, I'm able to go home and border anything in my kitchen, by speaking a few magic words, and Amazon makes it up here. And I think my job shouldn't be like that. So that I find it more helpful. And people know who the people are, who are innovative, who want to change, you're interested in new stuff, this advances their careers, this makes things better, these people wouldn't be in their jobs, watching the most important assets that companies got, if they didn't care, and they didn't want to do good things. It's good point. So I think the easiest thing is you have to talk to them, show them how this works. There'll be some doubts, there'll be some questions and those deservedly so. But those are actually be questions to get, because sometimes half those questions meet lack of knowledge, half this question is going to be like, Oh, we didn't think of that. That's a good point, we really should incorporate that as well.</p>
<p>32:04</p>
<p>I think it has to happen now. And I, you know, I can't speak for the workforce. I can't i All I know is that I've heard the term silver tsunami, right? We're getting ready to retire, there is a movement in that direction. And, and we're trying to backfill it with young professionals and passionate about it. To that extent, Erick, we know it's a human equation. What are the challenges like? Like, what are the roadblocks in that sense? Like, I got it, I'm all in man. I'm all in. But there's always going to be that roadblock?</p>
<p>32:38</p>
<p>Yeah. Me know, play off what Nate said that maybe just a different aspect to it is, I feel like it's a lot easier for somebody in the field to have a new digital solution brought to them by a peer, right? In our own life. How many times have you been sold something by a third party or, you know, somebody who doesn't truly understand your situation, you're always on guard, you don't quite understand if they're really have your best interests at heart, or if there's some angle that they're playing. And, and I think no matter how well intentioned, say, an external consultant or an IT organization can be, there's always a little bit of on guard that someone maybe in a production operations role might might have. But that's where I go back to pulling in, you know, their peers into the process. And whether it's making them, you know, the Digital Champions that Tom talked about, or just having their full dedication to the delivery of the solution. You know, if you see someone who walks, talks, acts like you bring a solution, say, I vouch for this thing, you know, this, this meets our requirements, it's a it's a we as opposed today. And I think that makes a bit of a difference. It's, it's all wrapped up in that change management process. But really having your, your counterpart be part of the process of defining the solution. It definitely accelerates the success probability of anything you're planning to bring out to the field.</p>
<p>34:05</p>
<p>So from my perspective, it's an exciting time. There's just so many interesting, and there's a philosophy there, right? There's a speed at which all of this stuff is happening. Right? And for me, it's hard for me, is that good? Is that is that good? It requires that that that leadership would be saying, Okay, this is where we're going, let's bring some people in, let's get the you know, the victories hear the small victories which let's get it let's start building and the bottom line is that companies need to do this. Just do it's not a it's not a it's not an option. So you do need to do this okay, we're gonna have to wrap it up. Before we depart. Let's say somebody wants to get a hold of you, Erick, how would they do that?</p>
<p>34:49</p>
<p>Yeah, I can share my my work email, but it's Erick.bartuske@apachicorp.com</p>
<p>34:55</p>
<p>Excellent, Tom, how did they get a hold of you?</p>
<p>34:58</p>
<p>Tbonny at all. I've come or you head online and look at any of our articles there on this project here, you'll find my email as well as Nate's from with me share his</p>
<p>35:10</p>
<p>most digital solutions. Just Google, and I'll come up but any corporate</p>
<p>35:14</p>
<p>add your name? Well it's digital solutions</p>
<p>35:18</p>
<p>not that but you know, if you look Tom Bonney digital you're gonna find Tom You can google Erick Apache digital you're gonna find Erick and same for me so and I'm sure the same for you scout we're gonna turn you into Mr. Digital here as well</p>
<p>35:30</p>
<p>Oh yeah, yeah. Yay because I'm telling you I love it I do I love I just love where it's going I love the conversation I you know and and for me personally there's a speed and it's exciting, right? If I was young had more hair I would be all in man I'd be all in. All right you guys were absolutely spectacular. I really appreciate it. All right listeners, we're gonna wrap it up on the other side, we're gonna have all the contact information for Tom, Nate, and definitely Erick, out on Industrial Talk. So stay tuned, we will be right back.</p>
<p>36:06</p>
<p>You're listening to the Industrial Talk Podcast Network.</p>
<p>36:12</p>
<p>All right, once again, thank you very much for joining Industrial Talk and for your support. A hearty thank you to Nate, Erick and Tom. And talking about digital transformation in the oil and gas and energy space important you need to be in the digital transformation game. You need Sherpas, you need trusted individuals to help you along with that journey. That's what this platform is about highlighting people like Deloitte and Apache and and making sure that you have everything you need to be successful, at least have a direction of some sort. So thank you to Deloitte thank you to Apache for being on Industrial Talk. Again, next week. This is I want to say October 17, through the 20th. It's a little short turnaround. But this is SMRP 30, of annual conference, and we were going to be broadcasting there. And if you're in the reliability and maintenance space, and you're finding yourself at the SMB RP event, look us up. You can't miss us. We'll have all the lights and the cameras and everything like that. So let's have a conversation. And the other one is of course, Fabtech, which is next month. Let me sort of pull this up. This is in Atlanta, Georgia, November 8 through the 10th. Yeah, November 8, through the 10th. We couldn't be you're going to be in Fabtech. And in fact, we're going to have out on Industrial Talk the booth number and all that good stuff. Look us up. Let's have a conversation. Let's and if anything at a minimum say Hey, Scott, we have a booth. Can you come on by and talk about our tech? Yes, we can. And that'd be a lot of fun too, as well. We'll just get that turned around. All right. Be bold, be brave, daring, greatly hanging out with people like Tom, like Nate, like Erick, and you're going to change the world because we need you. We need you to be a success. You need to collaborate, you need to innovate and definitely you need to educate as much as you possibly can because we need you. That's what this platform is all about. Thank you very much. We're going to have another great conversation shortly. So do not go away. We will be right back.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/">The Challenges and Value of Digital in Oil and Gas</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/e0e67143-b3eb-4c62-b5f2-a3b3e7ceedee/Tom-20Nate-20and-20Erick-20Conversation.Mp3" length="54939887" type="audio/mpeg" />

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		<item>
		<title>Daniel Spahr, COO with Stream Analyze</title>
		<link>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/</link>
					<comments>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 27 Sep 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/daniel-spahr-coo-with-stream-analyze</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Daniel Spahr, COO with Stream Analyze about "Data Analytics and the power of the Edge".  Get the answers to your "Edge" questions along with Daniel's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/">Daniel Spahr, COO with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/90e5f600-f51e-4513-9d56-058198515c35"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Daniel Spahr, COO </strong>with Stream Analyze about <strong>&#8220;Data Analytics and the power of the Edge&#8221;.</strong>&nbsp;Get the answers to your &#8220;Edge&#8221; questions along with Daniel's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DANIEL SPAHR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/daniel-spahr-435a793/" target="_blank" rel="noopener">https://www.linkedin.com/in/daniel-spahr-435a793/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/stream-analyze/" target="_blank" rel="noopener">https://www.linkedin.com/company/stream-analyze/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://streamanalyze.com/" target="_blank" rel="noopener">https://streamanalyze.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Daniel Spahr, COO with Stream Analyze" width="500" height="281" src="https://www.youtube.com/embed/8vd_ZVvfqAQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
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<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>daniel, cloud, data, device, industrial, analytics, platform, happening, models, firmware update, forklifts, industry, work, conversation, edge, stream, talking, professionals, people, world</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed. You're just going to be happy. All right. Once again, thank you very much for joining the industrial talk a platform dedicated to you industrial professionals all around the world because you're bold, brave and you dare greatly. They're solving problems and you're making the world a better place. That's why industrial talk is here to celebrate you. All right, we are broadcasting once again from IoT solutions World Congress buzz in the background, we're talking to Daniel Spahr, Stream Analyze and we're talking about edge, thin edge, near edge and everything in between edge. That's what we're talking about. And also I want to make sure that you know that IoT solutions World Congress, the next installment is at the end of January. Put that on your calendar. That's at the end of January 1 part of February. Fabulous, fabulous event. must attend great professionals. All right, once again, Daniel in the hot seat. Enjoy the conversation</p>
<p>02:21</p>
<p>Daniel spires hotseat.</p>
<p>02:24</p>
<p>Hey, it's got pretty good.</p>
<p>02:25</p>
<p>Yeah, that's good. Yeah. Stream Analyze the company. Right. Yep, that's right. See? That's good. You havin a good conference?</p>
<p>02:35</p>
<p>Yeah, it's great. We're at the IIC we got Oh, you</p>
<p>02:39</p>
<p>gotta you're on that. Yeah, we got a bigger place. Yeah,</p>
<p>02:42</p>
<p>we are in the pavilion. Right? It's down there. So that's good.</p>
<p>02:45</p>
<p>I see. I like that. Yeah. It's like if when you come to this conference, compared to other conferences where you gotta go, and that's fine. You can go to special spots and have the conversation. But to be able to have that one location where you can go quickly, it's like speed dating,</p>
<p>03:00</p>
<p>and it's perfect. And then you know, people know where you're at, you'd say we're at di C and they go, okay, cool. I find it. Yeah, rather than say you're at C 123.8, or something like that.</p>
<p>03:11</p>
<p>And you get everybody, gawking around. What's what's, what is it, not watching where they're stepping or anything. All right, for the listeners, give us a little background on who you are.</p>
<p>03:20</p>
<p>My name is Dan Spahr, COO with Stream Analyze. We're a small startup out of Sweden. I've worked 20 plus years in the digital industry as consultant, I've been CEO for a pesca global pest control company, I've worked internationally and nationally and Sweden, but for the last few years at this startup, and, you know, what we do is we sell software, we sell software that you can install on any device, and make it smart.</p>
<p>03:47</p>
<p>I don't understand. So this is I wanted to get you in. I was just gonna say. And now now, now that I have you. All right. So what do you mean by that? Because I know that here at this event. And in manufacturing, and anything that's industry, we're talking about collecting the data, analyzing the data, making decisions from the data so that we can be more tactically focused in our business so that we can make more money, create a business that is resilient, all that good stuff. So how does how does a stream analyze do that?</p>
<p>04:21</p>
<p>Well, you said one thing that I sort of keyed in, you said, collecting data collecting data. So what did you know, it's all about IoT. So you have sensors on your machines or your products, whatever it is, you're collecting all that data, you're trying to get it, you're putting in the cloud, or at least trying to put it in the cloud, and then doing a lot of analytics there. But there's a few things you're not thinking about. One is collecting all that data on the cloud is expensive is excuse me, atll Yeah, it's</p>
<p>04:46</p>
<p>slow and Hell yeah, it's expensive. And I say that it's a podcast FEC</p>
<p>04:54</p>
<p>whatever, anyway, you know, it's really expensive, you know, just transferring that data, but also, you know, Storing it and doing transactions on it. That's one. The other one is latency. So maybe you wanted to make a quick decision about something, getting that up to the cloud take the decision. And actually, that just doesn't work. So what we do is we have a platform that you can install on any device, who does chainsaws, we don't cars, we don't forklifts we've done and gateways, routers, we've been done on MC use on so just on pure silicon. And what that allows you to do is do all that analytics, on the data assets happening on that device. And then you're only sending whatever data you want up to the cloud based on that. So it can be an alarm, or it can be some congestion of data. But you don't have to send everything because the amount of data is being produced. Now it's just growing. And this goes back to you know, what I taught talks about a little bit before we believe that everything will be small devices, machines, things will be smart, driven by AI. But to do that you need to, you know, you need to be able to enable that smartness on there in a good way. And that's not really happening.</p>
<p>06:00</p>
<p>But is that sort of the definition of edge?</p>
<p>06:04</p>
<p>Yes. So part of it, but edge is if you talk edge, some people will say this is it</p>
<p>06:09</p>
<p>I've I've spoke about it. Not me. I've talked to somebody who spoke about it. Yeah, I'm just a conduit.</p>
<p>06:15</p>
<p>Yeah, some some, you know, the broader definition of edge is not cloud. It's anything outside of the cloud is closer to in proximity to where the data is generated. But what we're talking about is thin edge or true edge, you know, where you're almost on the sensor, you're on that device that actually has that sense. So we're really, really out there can be on your mobile phone, it can be on the chainsaw, it can be on the forklift, on the car, we've done a lot of automotive, it's, it's, it's, you know, on the MCU that's connected with with sensors on it. So that's where we reside. And that's where we actually do the analytics. For you know, that data.</p>
<p>06:57</p>
<p>So you do the analytics at that, yeah, that thin, thin edge, whatever you want to go to Edge to edge, it's right there at the device, and you're doing the analytics at that location. And then you're sending</p>
<p>07:11</p>
<p>whatever you need about either, but it could also be adjusted the operator driver, or whatever it is. But it can also be sometimes you have some central cloud unit, or whatever it is that we can do. But it requires connectivity. But that's what that's so we have a generic platform we sometimes joke about it says, well, it's like real time Excel. So you open it, you can make your models whichever way you want. Because we don't provide models, we just plan out a platform to build them and deploy them and have a dialogue with your products.</p>
<p>07:42</p>
<p>Okay. And then in that dialogue, that ability, you're doing the analytics app, at the site at the source, whatever, exactly. And then sending just the the needed notifications to the cloud, which then addresses the cost issue, you're not sending the whole tsunami of data, and you're not an artist, can you? If you're so close to the device, can you set up something that is notify the notification in a quicker you don't have the latency? Know</p>
<p>08:14</p>
<p>Exactly, that's what we're talking about. So you need quick decisions in hard real time we can do that.</p>
<p>08:20</p>
<p>And then send and then send the information that is not really up to the cloud, the things that it</p>
<p>08:26</p>
<p>will say you get an alarm and you want to notify your your your monitoring system or your back end system, we can send that alarm. But we can also send if there's any other data related to that. Some some of our customers would like to know what happened right at the moment. Yeah, that that, that we get this alarm. And we'll just take that data right there and then pass that on. But but in reality, it's our customers are doing this because we've given them a platform to build these models themselves. Without having to be a programmer. I'm sorry,</p>
<p>08:54</p>
<p>because it I call it the and whether it's right or wrong, or I don't know, it's called from my perspective, called the Amazon effect. Because all of a sudden, I'm so impatient. If you give me something that satisfies my question faster. I want that. Yep. That's it. And so it's, it's funny to see the growth of the evolution of the the data coming in, and how people are saying, Oh, no, no, no, just set it up the cloud, we're fine. And then somebody comes to them says, hey, you know, I got that notification. And it's just happened just right there. Well, I want that I want I want faster insights, I want it faster, you know, decision making capabilities. And then that's</p>
<p>09:39</p>
<p>but there isn't there is a problem and getting these kinds of things on to the edge because what often because it's usually you know, you're you're actually down on hardware, and that usually requires embedded solutions in one way, shape, or form. So you're doing firmware updates and things like this. So a lot of the analytics that are happening on devices today, and this is where I started, we'd like to challenge the status quo. If you're building a AI model or TensorFlow model, something like that, then you have to do a firmware update. This is what Tesla does, right? So but it's just like your mobile phone, you need to connect it, you need to have it hooked up, right? You can't touch it and let it be. We don't work that way. And this is a slow, slow process. So let's say you get that onto your device. Yeah. And then then your data scientists say, well, we figured out a better model, we want to update Oh, well, we'll have to bring it into service, we have to or we do a firmware update over the air. It's a bit of a cumbersome process. We install a platform, and then we can update those you can update those models whenever you want. On the fly. Oh, that's one of the benefits.</p>
<p>10:37</p>
<p>See, I love that analogy. Because I am, sadly, I'm impatient.</p>
<p>10:43</p>
<p>Yeah. And this is what we're trying to do. You're speeding up the time to market time.</p>
<p>10:47</p>
<p>And if you can do it without asking me questions, and just do it.</p>
<p>10:52</p>
<p>Yep. Yeah, no, that's exactly. You can just get it updated. Sorry. Done.</p>
<p>10:56</p>
<p>Yeah. And in fact, the conversation doesn't even have to happen. No, it just, it just works. Yep. Yep.</p>
<p>11:04</p>
<p>You can even have your models updated. And you will know it just performing better. You didn't get it? Yeah. Yeah, I didn't even think of that. I thought that was good. Yeah. But it is.</p>
<p>11:13</p>
<p>Because I'm impatient, of course. And so if you don't, and I don't like it, which is sort of odd, sometimes. Conversations. But the reality is, is that it just happens. And that was a value proposition that was brought about by SAS, if I have my, my service in the cloud, then any updates happen up here? But I'm not I'm not, you know, going on prem to, you know, upload changes that are taking place. It just happens. Yeah. And so it's the same thing, but, but even even faster.</p>
<p>11:48</p>
<p>It's kind of like that, yeah, one of the benefits are sort of side of it will be like the secret sauce. And all this is interactivity. So the platform allows, as long as you have some connection, you can have an interactive dialogue with it. So you from your central from the cloud, or for our front end, or whatever you call it. Yeah, you can ask queries to it. Since I said the 111 case we have is with a provider of forklifts. And what they want to do is they want to be able to allow their service organization to use this. So they get an alarm from our, from one of their customers. They are forklifts broken. Now their technician can use the platform to have you know to ask, okay, well, what's wrong? They can ask that they go directly onto the device and get all the sensor data they need for temperature, whatever it is, and say, oh, okay, I need to change this, you know, I need to add order the spare part, or it's a simple fault that the operator can, you know, adjust himself. And this way, they're reducing their costs because they don't have to go on site as much and they'd be much more efficient.</p>
<p>12:44</p>
<p>See, this is this is sort of on list of what we want to challenge. See, I'm an f1. Geek, just in the cars. Yeah, yeah. So but they're able to, through that communication, that ability to speak to the car while it's zipping around the track. And then if there's any issues, they can make those adjustments. There. Yeah. And they're talking just like that forklift analogy. They're repairing it remotely.</p>
<p>13:14</p>
<p>But that's leaving, you know, that's, that's only that's one area that's got it. What's that? I think it's only one that can have it has that right? Yeah, no, that's it. But it's but we're providing this to the industry.</p>
<p>13:27</p>
<p>Yeah. But that's what you need to do. Yep. Because people are getting more and more impatient, because they want their package delivered sooner. And they're just being genetically modified. No. I know I am. I ordered something. And then it went through a different carrier. And it was taking time and I just said, I can't do it. It was like a week. And I'm already tapping my toes. How ridiculous is that? All right. Daniel, how does somebody get a hold of you?</p>
<p>13:55</p>
<p>Well, they can, you know, they can find me on LinkedIn. Yep. They can go onto our website, www streamanalyze.com. That's one way where you mail me Daniel.Spahr@streamanalyze.com.</p>
<p>14:09</p>
<p>That Well, yeah, it works well. And so listener, if you want to get a hold of this gent, don't come to me and say you can't because I'll have all the contact information out on industrial talk. Daniel, you were fantastic. And thank you, Scott. All right. Remember, we were broadcasting from IoT solutions World Congress, it is brought to you by them as well as the industry IoT Consortium. Both organizations, absolutely fantastic. Put this on your bucket list. You get great people like Daniel, if you come to this event, or you know, reach out to him. Thank you again.</p>
<p>14:43</p>
<p>Thank you very much.</p>
<p>14:44</p>
<p>All right. Again, we're gonna have another great conversation shortly. So stay tuned. We will be right back. You're listening to the industrial talk Podcast Network. All right. A hearty thank you to Daniel Spahr and team Stream Analyze for sharing Are there insights and wisdom on all things edge and in between, it was an absolutely wonderful conversation. And I'm just telling you right now, if you're not in the digital game, and you're not trying to find out how to pull data off your assets, you're gonna be left behind. And this train is moving fast, reach out to Daniel and team, stream, analyze for more information. All right. IoT Solutions World Congress is scheduled for 2023 end of January 1 part of February, important that you take note and participate. You can't beat the venue, you can't beat the location and the people are just absolutely top notch professionals, all focused on solving problems in this really rapidly changing market. So that's IoT solutions, World Congress, it's all out on industrial talk. And I'll get engaged. That's all I could say. Because we're building a platform here at industrial talk that talks about education, Daniel, educating us collaboration, again, Daniel loves to collaborate and solve problems through innovation. So it's important that you are a part of this community and ever expanding community. Thank you very much. Be bold, be brave, dare greatly. I say that all the time hanging out with people like Daniel, and you will be changing the world. We're going to have another great conversation again from IoT solutions World Congress, so stay tuned. Do not go away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/">Daniel Spahr, COO with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/00893314-b5e7-4f94-a2fc-129d36318aec/Daniel-20Spahr-20Conversation.Mp3" length="23675183" type="audio/mpeg" />

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		<title>Berardino Baratta, CEO at MxD</title>
		<link>https://industrialtalk.com/episodes/berardino-baratta-mxdusa/</link>
					<comments>https://industrialtalk.com/episodes/berardino-baratta-mxdusa/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Sat, 17 Sep 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/berardino-baratta-mxdusa</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Berardino Baratta, CEO at MxD about "Providing real help and solutions for manufacturers on the Digital Transformation journey".  Get the answers to your "manufacturing" questions along with Berardino's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/berardino-baratta-mxdusa/">Berardino Baratta, CEO at MxD</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e9bace84-9cc5-4eb7-b210-e593557e6734"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.mxdusa.org/" target="_blank" rel="noopener">MxD</a> in Chicago&nbsp;and talking to <strong>Berardino Baratta, CEO</strong> at MxD about <strong>&#8220;Providing real help and solutions for manufacturers on the Digital Transformation journey&#8221;</strong>.&nbsp;Get the answers to your &#8220;manufacturing&#8221; questions along with Berardino's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BERARDINO BARATTA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/berardino-baratta/" target="_blank" rel="noopener">https://www.linkedin.com/in/berardino-baratta/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/mxd/" target="_blank" rel="noopener">https://www.linkedin.com/company/mxd/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.mxdusa.org/" target="_blank" rel="noopener">https://www.mxdusa.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Berardino Baratta, CEO at MxD" width="500" height="281" src="https://www.youtube.com/embed/aYcgABZgp5k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
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<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>people, mx, cybersecurity, manufacturers, conversation, digital transformation journey, factory floor, industrial, cyber, work, employees, department, digital transformation, playbook, industry, digital, collaborate, sudden, adopt, manufacturing</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there. Go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:18</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all</p>
<p>01:36</p>
<p>right. Once again, welcome to industrial talk the number one industry related podcast in the universe that celebrates industry professionals all around the world because you are bold, yes, brave. You dare greatly. you innovate. You're solving problems. You're making my life better. That's important. And you're making the world a better place to live. Thank you very much. And that's why we celebrate you on this podcast. Once again. You hear it? No noise in the background. Yes, you do. We are broadcasting on site MxD Chicago, Illinois. It is an innovation center. that's second to none. I'm looking at through the window and I can't wait to get in there. And in the hot seat. I was looking at your nametag by the way. And it no no. Berardino Baratta? CEO MxD? Yeah, let's get cracking. We're just gonna talk about anything that we want</p>
<p>02:31</p>
<p>to talk about random people.</p>
<p>02:33</p>
<p>That guy's got a great head of hair. Because he's just Flo.</p>
<p>02:36</p>
<p>Jo. I think we're in the same</p>
<p>02:41</p>
<p>hair, hair hair.</p>
<p>02:42</p>
<p>My hair. That was long gone. Yeah. As my wife points out, yeah, get over it. It's been a while.</p>
<p>02:49</p>
<p>Yeah. So you have a great, great facility here</p>
<p>02:52</p>
<p>is a pretty cool spot.</p>
<p>02:54</p>
<p>And excellent people.</p>
<p>02:57</p>
<p>We have an amazing thing there. You can tell my job. allottees. I</p>
<p>03:01</p>
<p>know. I'm telling you right now. They're passionate. They're on point. They're focused. And all the conversations I've had, it's like, yeah, I feel intimidated. And I, I can eat well, that's about it.</p>
<p>03:13</p>
<p>Because, you know, years ago, a buddy of mine worked for Microsoft. And he said that he was always told be the dumbest guy in the room. And if you know you're not dumb, you're doing pretty good. I'm like, pretty much the dumbest guy in the room. And I'm okay with it. Because this is an amazingly talented team.</p>
<p>03:26</p>
<p>And what you are doing, in that purpose, that mission behind what MX D is doing, is so needed, because I know that I've had these conversations all the time about, hey, we're going down the digital transformation, IoT, AI, cloud, whatever it might be. But it always gets down to the fact that, well, I need to collaborate. I need to talk to somebody, I need a Sherpa of some sort to be able to sort of make sense of this. Is that sort of really see. I mean, that whole MX D in the solution right there.</p>
<p>03:59</p>
<p>Yeah. And if you know, we've been around for eight years, the second oldest Institute, in the early days, we focused on the big manufacturers, and a lot of it was that exploration, figuring out ideas doing deciding what you want to do. The bigger manufacturers have started their digital journeys. So for us, what's changed is now 98. and a half percent of manufacturers are considered small and medium. Right? 75% of manufacturers have less than 20 employees. That's kind of this next generation, how do we get them to adopt digital? What's great is that the big manufacturers, they're realizing that too, they're saying, Hey, we've modernized our facility, our operations, we got all this data, we're using AI, we're using analytics, we got all this technology. But if our supply chain doesn't monitor, yes, they don't get the benefit. And so that's a transformation where it's like, look, more and more we're getting asked How are you helping the small manufacturing? Right? And some of that is as simple as get them here and show on the factory floor. Bring them on site, show him with the art of the possible.</p>
<p>04:50</p>
<p>So do you do you find that there's some possible pushback when when you because I don't see that there's even there's no debate If I'm a manufacturer, and let's have five, I don't know what the number might be, if I'm not actively engaged in, in collaborating with organizations like MX D, I'm gonna miss the boat.</p>
<p>05:13</p>
<p>Yeah, and the biggest challenge that happens is like, you're a small business, you make money when you're producing parts, not producing parts, I'm making money. So one of the biggest things we do is we show them like a playbook. Here's a digital technology you can adopt, here's what it's gonna cost you both in dollars and people. And then here's how long it's gonna take. And more importantly, here's your ROI. So now, all of a sudden, they can go in because some of the some of those small businesses are, you know, they're hand them out. They are a few of them are, they're doing okay, and they're willing to invest in their companies, because they know there's a payback. And so those playbooks, those ROI is showing them technologies that like, look, we built this digitizing legacy equipment, couple of 100 bucks, you can start collecting data off of an old machine, like now all of a sudden, you can show them like, this isn't millions of dollars, this isn't years of innovation, they start seeing what's possible, they don't get that unless they can come in an organization like us, you know, and see that or their manufacturers that they deal with their some of their clients, walk them through that experience.</p>
<p>06:12</p>
<p>See, what I would see is that if I was a small manufacturer,</p>
<p>06:17</p>
<p>this guy here, I'm gonna give you an MxD.</p>
<p>06:19</p>
<p>Thank you very much, but I got it. It's got some. Yeah. Thank you. Now, back to what we were now most now I'm all messed up. Now. I'm a professional, but I'm not that much. I kind of put you off my strategies. Now, I don't know where to go with this. But but if I'm a small manufacturer, sometimes I don't even know I'm struggling. Maybe. But but if I'm a part of, if I'm a part of a supply chain, then there's something there.</p>
<p>06:48</p>
<p>carrot and stick. Some cases yes, Shawn, carrot, you can do this. Yeah, in other cases, you know, cybersecurity, or the National Center for cybersecurity manufacturing. Department of Defense has certain cybersecurity requirements, they're up in the game with cmmc, cybersecurity, maturity models, certification. cmmc requires these manufacturers to do a little bit more work to get a little bit external testing, in some cases actually audited by third party. That's the that's the stick in that case, you want to supply the Defense Department, you got to be cmmc compliant. In other cases, digital transformation, people are saying, Listen, the more effective you are, the more effective I am. They're going to their suppliers, and they're trying to say like, look, here's how you can be more effective, you can make more money. And then together, we can actually be more successful, more resilient, or just generally more successful. Let's start there. That's that carrot. We have to deal with both. We get people to come here and they say, Look, I'm a defensive player and spine defense for 20 years. I don't know what cmmc is, is it going to cost me five grand or 500? Grand? Right? We kind of help them understand what makes a real. Again, going back to simple thing solve problems. We released the playbook that says if you're going after cmmc, level one, here's the playbook. MX D is a small business. Today we have 68 employees on staff if my math is correct, will be 70 Something in the next few old audited,</p>
<p>08:08</p>
<p>you get to sit 350 Yeah. I can't, but he's chirping out numbers that are.</p>
<p>08:22</p>
<p>No, but the beauty as a small business is like we understand what it takes to be Cybersecure as a small business or the National Center, we got to make sure we're cybersecurity. We take our experience, we put it in a playbook. We hand it to people. So now all of a sudden, instead of it being the unknown, the fear of like, well, I don't know what it's gonna take. So I assume the worst, or I just ignore it. Now we give him the real example of this is what we did. This is what it took for us. Here's some little tricks that we learned along the way.</p>
<p>08:44</p>
<p>See, I think that that cybersecurity I've, I've tried, I've worked ever so diligently. I work with a company. And yes, we have the cyber conversations. What I find difficult is having a conversation with people or companies that say, Yeah, we're going down this digital transformation journey, and we were hacked. And that wasn't really good. And we corrected it this way that that that correction is always an important component to the conversation, right? But nobody,</p>
<p>09:16</p>
<p>nobody wants Well, most people don't even admit they got hacked</p>
<p>09:19</p>
<p>yet. See, that's the point. That's the that's the weird conversation around it, but it is vital to digital.</p>
<p>09:26</p>
<p>So we'd like to say that the department offense in their wisdom, realize that you can't do digital without cyber. Yep. So we are the digital and cybersecurity Institute. There are other Institute's that are the cybersecurity Institute and digital Institute, right and Department of Energy they have to to in that space. The challenge is like you said, you can't adopt digital with adopting cyber and if you're going to secure your operations, you might as well put all the infrastructure in place so you can adopt it. But yeah, and look, we actually attack our employees. We do phishing attacks against our employees. You know why? I'd rather they fail with us. Yeah, there was a third party and You know so far and I hate to say this because I'm gonna jinx myself. We've we've been attacked, everybody gets attacked. Yeah, most people don't even know they're being Yeah, no, no, we've been attacked, but nothing has ever been compromised. Right? And I just probably Jinx my IT department and my cyber directors going right? Oh my god, I got her hairs on her back are going up like, what did he say? What did he say?</p>
<p>10:19</p>
<p>He just said this and I was zipadelli, let's get that text going, Oh my God. But it's but it's true. And we don't know. And, and to, to there's one side of me that says I really don't want to know. Because it's it's sort of scary. However, you need to know. Yeah. And if you want that business, to be secure, but but to benefit from that digital transformation, where you're going and gaining those efficiencies, it's just it's hand in glove, because that gotta be</p>
<p>10:47</p>
<p>gotta be. And you know, the thing too is boards are starting to ask about that. So if you're a public company that's going to ask you, what's your cybersecurity posture? What have you done? What do you go? Like, think about it. What large company doesn't have a really well staffed IT department, they also have cybersecurity department, they probably have a seaso, Chief Information Security Officer. This is just part of doing business. Now, let's go back to those small businesses. I think it's 20 person company as an IT department, let alone a CISO. Right. So this is the most this is why as MSD, it's critical that we're out there is, you know, you see all this tech on the floor, it's really impressive. If you go when you go out there, you'll see that there's a label says firewall on one of the boxes on our cyber wall. Somebody asked me one time how do you stick a name a firewall and then you know, that's a firewall and said, most people will walk in here, they don't know that's a file. They don't even know what a firewall is. So the fact that we label it means we can have the conversation. And that's the critical path</p>
<p>11:40</p>
<p>she you're Yeah, because a lot of many don't understand or recognize or realize they're just they just, they're too busy trying to manufacture something and do it as efficiently as they possibly can deal with all the real immediate headaches. So I lost somebody I need to bring somebody in whatever might be in it. And that's, that's, that's sucking up bandwidth. Do you find with that? Can a small to midsize company let's let's just deal with the small cannot afford it? I mean, can just like I hear you, but how much is it gonna cost me to really be diligent about my security?</p>
<p>12:20</p>
<p>So yes, the answer is yes. Because it doesn't take that much. Okay. So most people, you can start by upgrading your router, they probably have the freebie they got from their internet provider. Yeah, it's 10 years old. It's got no security on it. Like a buddy of mine ran a small manufacturing shop and he had no password on his Wi Fi because get forgetting his I told him to delete the password, right. So these are little things make a huge impact. But you know, we invest in training. We do periodic testing, but we do training. Don't quote me, but there are tons of companies out there for a few bucks a month, right, four or five bucks a month, I believe is what we're paying for employee to do a training program. So then you can roll out a bunch of different courses. I always say that the workforce is your biggest it is risk. It's your biggest asset. You want to improve your cybersecurity posture, train your employees. Do you have any? Yeah, if I think about it, it's a hell of a lot easier to train five people than 500 or 500,000. Right. So</p>
<p>13:18</p>
<p>good point. Absolutely. Good point. Did you see people talk about hey, we're remote, we're remote work. And I understand there's the the manufacturing that's, that's gotta be there on site. But then there's this remote component, hey, where the back office we're gonna remote because of and then all of a sudden, they're using their network. Any issues there.</p>
<p>13:40</p>
<p>So let's talk about us. And I think it's a good reflection on the industry. So we shut down completely for two weeks, right at the beginning. And then we read laid out the whole building. First off, everybody was working from home for those two, that the building was shut, we relaunched the factory floor, the engineering team was in the building, starting day one after that they were starting to build all the shields to protect employees. So people wanted to come, we then sat down and basically ensured that all of our online systems, you know, video conferencing, all the collaboration tools, ruber. Cyber was already in place. But one thing we did was when people work from home, they got to be on the VPN. So then we started looking like, yeah, you know, the policy was always there. And that's reminders. So it's like you threw a little reminder on the on everybody's calendar, it said log into your VPN, right? So the little reminders. But here's what was really interesting when we saw as most of our members went through the same thing. A lot of members that were challenged with digital transformation, because of the IT ot network infrastructure, getting their back office to talk to the factory floor, when all of a sudden, you can't bring everybody into the building. It's surprising how fast some of that got adopted. And at the time, I said, my biggest fear was that people wouldn't keep this learning, they fall back. And I think now you know, it's been it's been a very rough two years. For a lot of folks. It's been a difficult time. I, but some of these things have just stuck. Right? I heard today there was someone that said they do all their monitoring what used to be people walking around the factory floor for the engineering teams, they do it virtually, they want to come in, they can come in, they can do it from home, they're perfectly equipped now in a secure way, that stream all that data back to their home.</p>
<p>15:17</p>
<p>Yeah, it's seen it's worked forever change. And and, you know, we all understand the bad part of COVID. We just got all the news. But then there, there always is neat little stories of how how companies have developed a way of rounded and worked and become positive, and I need to I need to collaborate more, I need to work with people more some way, shape or form. And, and so yeah, there's the negative, but then there's that positive in that adoption and that acceleration of the adoption of whatever it might be.</p>
<p>15:51</p>
<p>But the world's changed, let's be honest. Yeah. Yeah. And I think in a good way for exactly what you just said, right. So how do we keep it going? You know, we're going to talk about workforce. And I talked to Liz, but like you think about that. It's like, one of the messages our workforce programs is that manufacturing jobs of tomorrow are not the jobs of today, and they're not the jobs from a decade or two decades ago. But I can say that about every job. They they significantly transformed in the last two years. And it's going to keep transformed because of the foundations that we laid. Right. So how do we start thinking about technology as a way to enable that workforce to make them the most effective whether they're here in New York or in the beach in South America?</p>
<p>16:30</p>
<p>Liz was hitting on all cylinders on that conversation. I think that's the best person that it is. And I think that that is such a major topic. Yeah. Major conversation and and sort of that struggle with how do we do this? And and she spouted off a stat that was just, well, mind boggling. 85% of the jobs have not been discovered or in 2020?</p>
<p>16:57</p>
<p>I mean, it's a middle school student of today. 85% of their jobs don't exist that don't</p>
<p>17:03</p>
<p>exist. Thank you. Yeah. We had this caller on that again, no, ad. It's</p>
<p>17:08</p>
<p>crazy. That's crazy. Yeah. But when I joined that next year, I heard the metric of 2 million unfilled jobs by the end of 2030. By the end of the decade, you talked about that? I didn't believe it as like, that's hyperbole. People are making up. It's the scare people, right? We're at close to 800,000. Today, like, think about it, and people are retiring. Oh, yeah, a lot. Yeah. And that's the other side to that we got to be careful is there's a lot of knowledge needed, right? So digital, what's cool about digital is not just all the AI and all this tech, but it's also like, how do we collect that knowledge, and then transform it. So now all of a sudden, someone got one or two years of experience, can have your virtual 30 year experts sitting beside it. That's where it gets interesting.</p>
<p>17:51</p>
<p>So if I'm listening to this particular podcast, and I'm a small midsize business, whatever manufacturing, I think the recommendation I would provide, because I don't know where to start. I've got my business over here, and it's spinning and doing the thing. I would highly recommend that that they engage in organizations like yours, NXT, absolutely. start that conversation. begin discussing where to go and laying out the roadmap. I just think it's, it's, it's crucial. And that to me, is, is a clear, it's a clear purpose to to do that as a business. And I think that if you don't, as a manufacturer, you're gonna miss it is and that's sad. All right, how do people get ahold of you?</p>
<p>18:37</p>
<p>You can email me at barardino.baratta@mxdusa.org. That makes the usa.org</p>
<p>18:44</p>
<p>We're gonna have his contact information out on industrial talk. So if you're not we will be able you will. I bet you got a good industrial talk stack are not in dust. No, no, not industrial. LinkedIn stack garden. Send me a LinkedIn. Yeah, there you go. All right. Once again, we're broadcasting from Amex D, Chicago, Illinois. You need to if you're up here in this area, can Nikki come on by and say</p>
<p>19:04</p>
<p>hey, absolutely. We have open houses, but just reach out and we can do that.</p>
<p>19:07</p>
<p>That's a great invitation. All right, we're gonna wrap it up on the other side. So do not go away. We will be right back.</p>
<p>19:14</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>19:20</p>
<p>All right. Once again, thank you very much for joining industrial talk and it is absolutely wonderful to be back in the seat after IMTS up in Chicago a must attend event Berardino Baratta, MxD. It is always wonderful to be able to find organizations that you can point to because if you're on this digital transformation journey, which you are which you should be, you can go right to MX D you could call them up you can ask for their opinion, you can ask for their help, if it is what they can do to help you they will if they do not know or they they do know if they say Hey, that's not for us. But this is where you need to go. They'll help you there. It is really the first place I would start because there's a lot of digital transformation cyber conversations happening out there. m x d is your first stop. Plus are great people. Plus are very smart. All right, we're building a platform that is dedicated to education here at industrial talk, dedicated to collaboration, and definitely dedicated to innovation. We truly want you to be successful. So we're going to continue to have great conversations like Berardino and others, because they are absolutely stellar individual. All right, be bold, be brave. We are greatly hanging out with people like Vera Dino, and you're going to change the world. Thank you very much. Once again, for joining the industrial talk. We're going to have another great conversation coming from MX D shortly so stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/berardino-baratta-mxdusa/">Berardino Baratta, CEO at MxD</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Matt Hatton with Transforma Insights</title>
		<link>https://industrialtalk.com/episodes/matt-hatton-transformainsights/</link>
					<comments>https://industrialtalk.com/episodes/matt-hatton-transformainsights/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 31 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/matt-hatton-transformainsights</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Matt Hatton, Founding Partner at Transforma Insights about "Latest insights and trends impacting industrial digital transformation, innovation and technology".  Get the answers to your "Innovation" questions along with Matt's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-hatton-transformainsights/">Matt Hatton with Transforma Insights</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a6237455-cf25-4102-b6e2-09fefeff6397"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Matt Hatton, Founding Partner</strong> at Transforma Insights about <strong>&#8220;Latest insights and trends impacting industrial digital transformation, innovation and technology&#8221;</strong>.&nbsp;Get the answers to your &#8220;Innovation&#8221; questions along with Matt's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MATT HATTON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/matthatton/" target="_blank" rel="noopener">https://www.linkedin.com/in/matthatton/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/transforma-insights/" target="_blank" rel="noopener">https://www.linkedin.com/company/transforma-insights/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://transformainsights.com/" target="_blank" rel="noopener">https://transformainsights.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Matt Hatton with Transforma Insights" width="500" height="281" src="https://www.youtube.com/embed/v8BEvnRzvAI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>MORE INFORMATION ABOUT MATT:</h2>
<p><a href="https://transformainsights.com/blog/ticking-boxes-hyperscale-iot-connectivity" target="_blank" rel="noopener">Who’s ticking the boxes of being a Hyperscale IoT Connectivity Provider? &#8211; Transforma Insights</a></p>
<p><a href="https://transformainsights.com/research/reports/webinar-5g-mpn-september22" target="_blank" rel="noopener">Forthcoming webinar: A marriage made on the campus? Developments in 5G and private networks and how they come together. &#8211; Reports & Insights (transformainsights.com)</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
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<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
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<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, technology, metaverse, people, talking, cases, world, matt, insights, device, connected, stack, industrial, connectivity, absolutely, bit, networks, new technologies, industry, exciting</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more, again, you will not be disappointed, you're just going to be happy. All right. Once again, thank you very much for joining in dust real talk. And you will tell by the noise in the background, we were on site on this interview on site at IoT solutions World Congress, you need to put that on your bucket list to attend in 2023. By the way, end of January part of February, Barcelona is the location we're talking to. Matt. Matt. Pretty cool name right, Matt? Matt, and he is the founding partner at transformer insights. And and what's makes transformer insights within a Transforma Insights so interesting is because in this world of digital transformation, you need sort of these Sherpas, these individuals that are really looking at the technology, looking at the analytics associated with it, transformer inside Matt happening to transform it inside are doing that. So once again, you're gonna hear a lot of noise in the background, but don't worry about it. Listen to what Matt has to say. Enjoy the conversation.</p>
<p>02:28</p>
<p>Man, how you doing? Yeah.</p>
<p>02:30</p>
<p>We still in that phase of post lockdown, where we're allowed to say how delighted we are to be back at live events? No, not yet. allowed to do</p>
<p>02:38</p>
<p>that? No, you're still allowed to do this. And you're still okay to chirp on that day. Okay, good.</p>
<p>02:43</p>
<p>Well, I am delighted to have actual FaceTime with people. So my my organization launched in November 2019, we had about three or four months of normality, and then two years of not being able to go anywhere. And so we've we've now just coming out of that, which is to obviously. So</p>
<p>03:01</p>
<p>this is sort of funny, because the way I see it is that every time I came to this event that pre pre COVID, or pre pandemic, or pre whatever, I was always fascinated with the philosophy of Wait, the technology is, is just going faster. And in this two years where we haven't been able to get together, it still happened. But a lot of people just sort of shut down. A lot of companies sort of backed off and there was still this tremendous tsunami of incredible thinking and innovation in proceeding forward. It's amazing.</p>
<p>03:33</p>
<p>IoT has definitely not stood still in the intervening couple years. That's, that's where absolutely sure, in fact, funnily enough, I was talking at an event probably late 2019. And I was saying how it felt like there was a little bit of a slowing down in the market a little bit slowing down the technology developments. Artificial intelligence, or artificial intelligence looks like little AI winters, right, where there's a bit of a lag between the new technology coming in at the adoption. And it takes a little bit of time for it to fed in to make use of the arrival. And I think the same is true that has been true of IoT is there was in the 2010 to 2015 time period, there was a lot of diversity about this platform application with software platforms making it much easier to develop applications. We've got new technologies arising and a whole new set of tools came available. And and then the four or five years that really after that. It was a bit of a bedding in period there was the really exciting and groundbreaking and chattering new technologies that are cropping up, but it seems like we've accelerated back out of that again, last couple of years have been pretty exciting.</p>
<p>04:52</p>
<p>It has and you are you speaking here at this event?</p>
<p>04:56</p>
<p>I am Yes. So I've got a session tomorrow where On talking through our IoT market forecasts, billions of connected this and loosely connected that being in the world. And then in the afternoon, I've got a panel where I talk about innovation, what organizations that are adopting technology needs to do in order to really take advantage of it. What do they need to do with them? It's in the processes with their horizon scanning, know what technology is out there. How do you how do you get to get to grips with that? So that should be pretty, pretty interesting session? Yeah. And</p>
<p>05:30</p>
<p>we start talking about and one of the things and I think this is an important component to consider is, this is all great. We can collect data, right? We can do all of that. And that's all wonderful and dandy, and we can't and and if you're in the data analytics, you have, you have a bright future. But what was interesting, and it's sort of an aha moment, you need to connect it, right? You need to figure out how to connect, it's one thing to stick it out there. But then you need to connect it. What type of technologies are you looking at from a from a connection perspective, and I know that you filled out something, but help the listeners understand, you know, that that low battery type stuff that that other the satellites, what's taking place there, all of that good stuff.</p>
<p>06:13</p>
<p>Yeah, some of the technologies that have, as discussed, accelerated things away in the last few years, there's been a bidding of these low power Wide Area technologies that actually got developed in that sort of 2012 2013. And before kind of kind of timeframe, but we've seen much more rapid takeoff in in Laura land, we've seen narrowband IoT networks being rolled out and cm networks being rolled out by the carriers. Now, that's pretty exciting. Because it brings down the barriers to entry, you've got a device which can operate on a battery for maybe five to 10 years, which opens up use cases that otherwise wouldn't have been addressed. And so that's, that's pretty exciting. Now, and now, these technologies are unashamedly low bandwidth, right? So you might have a few kilobits per second of connectivity out of it. IoT applications, that's absolutely fine. That's all you're all you need. But at the other end of the spectrum, you also got now 5g coming into the, into the IoT space, and they're making a big play for IoT. 5g skeptic, no, no, no, no, no,</p>
<p>07:22</p>
<p>why? Me? I'm not smart enough to be any type of skeptic. I am just fascinated, because people see what I do hear a lot of words, and a lot of words that involve 5g, a lot of words that involve around, you know, data, capturing everything around it, and I'm all fine and dandy. For the 5g conversation. Can you just sort of level set on? Why it's, it's cool tech, and it's going to happen? Why it's</p>
<p>07:52</p>
<p>why it's important. Yeah. Three things really. Okay. One is much, much higher. Right. So you could probably store a gigabit connectivity to an individual device. Now, you may ask, how many IoT devices are going to need that kind of connectivity? The answer is not very many, you're talking about an improve experience for connected car, you might be talking about CCTV cameras, those sorts of very high bandwidth use cases. That's why that's kind of an incremental change on what we've already got a slight slightly better experience in terms of value, how much data you can transfer, then you've got this concept of ultra reliable low latency communications. And the idea there is cut the latency network to allow you to do you might have seen crazy videos of people doing remotely shaving somebody while they're sat up a mountain. Doctors performing remote surgery. Yeah. Now, do we think there's going to be that much demand for that? I that I'm a little bit skeptical about. But it is interesting that you can then support things like augmented reality and virtual reality. You get a lot more capabilities for that. So it becomes an enabling technology for the metaverse. Okay.</p>
<p>09:09</p>
<p>Again, that's a whole nother conversation.</p>
<p>09:12</p>
<p>You've probably eyes glazing over a little bit discussion. The Metaverse kind of interesting.</p>
<p>09:21</p>
<p>Let's just let's you know, let's Let's venture into the moral component of it. There are going to be people that are just theoretically going to get lost in the metaverse. Yeah, yeah, like the human person. For me. I'm not sure if I into that by no means but it's just it's just the way it just</p>
<p>09:37</p>
<p>I agree. But for me, the funny thing about it is we were in the technology sector. And technology sector is generally the supply of the technology, invent new technologies, and then they try and find markets. And they show exactly, exactly that. But with the metaverse, you've got a weird situation where it's demanding. You've got this use case that's being proposed of total immersion, rapid response, very, very rich experience. And the supply side is then suddenly a little bit worried about it, hang on a minute. We didn't invent this, we didn't come up with this thing. It's not, we've got to find the technologies to be able to support that. So for me, that's, that's the interesting aspect of it. I'm not, I'm not entirely convinced about whether we want this thing. But I suspect this thing is coming whether we want it or not as often</p>
<p>10:36</p>
<p>it is, yeah. But when, when you back to what you were talking about latency, and I thought that that's an interesting, somebody chirped about, like autonomous cars, you know, want latency and autonomous cars.</p>
<p>10:50</p>
<p>Correct, because you're crashing into other people. But the thing about autonomous autonomous driving is a bit of a bit of a moot point, because the clues in the name, it's autonomous, you shouldn't need to be connected, to do its thing,</p>
<p>11:04</p>
<p>but you know, they're connected, you know, somebody's gonna say, hi, let me just connect this car.</p>
<p>11:09</p>
<p>Absolutely, it is, and you get a richer experience, and for navigation, and all those sorts of things, it will allow a better experience and a better product, but ultimately, that that car needs to be able to drive itself. So the latency issue actually might not be quite such a significant thing. But you think about factors, when you think about production lines, and you think about the deployments of a lot of private networks. CBRs Spectrum was auctioned in the US quite recently. And so there's been a sMatte of companies rolling out particularly within industrial parts rolling out 5g, mostly to 4g networks, to be honest, because people haven't quite worked out with 5g for, but the 5g is coming. And you can a Matt they're operating with pinpoint accuracy, a set of production facilities that are able to respond, like I say, with milliseconds of delay, and just becomes a more efficient production.</p>
<p>12:06</p>
<p>But the reality is, is that that this genie has been let out of the bottle, we're going to, we're going to, we're going to collect all that data, we need it, we're going to be using satellites, and we're going to be using every means of being able to collect the data, and then we're going to use whatever tools that are available to analyze the data efficiently. And and what I keep on talking is if you if you are a manufacturer, if you are a industrial person, I just don't see any other way around it, you need to be involved, whether you want to or not, it's gonna it's going to demand that you or you're gonna go, you know,</p>
<p>12:48</p>
<p>correct. It's the competitive differentiation with the 21st century. That's it is how I've described it in the past, it really does make that that much of a difference that greater efficiency of operations and process. And so now, there's a lot of hard learnings to be gone through between where we are now. And the point at which every organization becomes an IT organization. And all of the capabilities that have been delivered are actually driving the efficiencies in organizations. But it does come and if you're one of the laggards, you're gonna struggle, you're lose market share, and eventually you're gonna be pushed out of the out of the market. It's, it's inevitable.</p>
<p>13:31</p>
<p>It is, it is. And I think that there are plenty at this particular conference that are pushing the envelope that are constantly discovering new use cases that are that could not have been realized or didn't understand it five years ago.</p>
<p>13:49</p>
<p>So we talked about something called the thin IoT stack. Okay, unexplained.</p>
<p>13:55</p>
<p>Holiday just got to interrupt real quick. I love the fact that there's a whole new lexicon that's always constantly generated. going, oh, there's a new one. Yeah. Now,</p>
<p>14:05</p>
<p>well, we're desperate to come up with any term that will grab the attention, people will hook on to so that's in large bites man listing because we want our baby the thing that we've got to be the one that everybody picks up on, right. So now my, my co founder, Jim Morris actually got got exactly that thing with with the low power Wide Area technology, you'll see a lot of people talking about LP one, he came up with that. I'm, you know, I'm gonna catch up. Now, I've got to try and come up with my own term. So thin IoT is the one I'm trying to push at the moment. But anyway, the principle is,</p>
<p>14:42</p>
<p>obviously that's T I O T.</p>
<p>14:47</p>
<p>So you've got, you've got a stack, you've got an IoT stack, you've got devices, you've got operating systems, you've got middle way you've got connectivity, you've got all of these various different elements of an IoT stack, and over the course As the last mostly of the goes live 10 years, but before that, you've had a gradual refinement each one of them. Okay, so you pick the operating system, you probably got a dozen embedded operating systems operating system, specifically designed with IoT constrained environments in mind. And that reduces the barriers to entry. Same with the low power technologies that I talked about earlier, reduces the barriers to entry and reduces the complexity of deploying. And it's, as you go through this stack, as you get more efficiencies in all of these different elements, the hardware, the software, the connectivity, and so forth. It opens up new use case. And you combine it all gradually opens up all sorts of things that we might not have thought was possible to do. I was just talking to a company called Ignite and they make software defined and timbres. Okay, so the idea being, you can tweak your antenna according to whatever the parameters of how the thing is, the device is deployed, rather than thinking, Okay, I know how I want my antenna to work before I even put the device in the field, they have software defined. And again, that opens up, potentially some use cases that might not have been otherwise viable to do when it's this, these increments, these little additions. And these little developments really help it.</p>
<p>16:25</p>
<p>There's a There's a book out there that I've been reading. And of course, I have a vapor lock brain. So I can't remember what the name of the book, but go on to industrial talk, I'll have one there. The name of it, however, is the convergence of technology. And so somebody might be over here, doing something with IoT, and somebody might be over here, talking neural net, and somebody and then they realize that, oh, my gosh, here's two technologies that could work together new use case, we need to do it and stick it in here. And it's going to generate these type of values. And so that's the</p>
<p>16:59</p>
<p>world you live in. It absolutely is, I think you can't take an individual technology and just think about that individual technology. It's it's a lot about how they interact with each other. And I've described, particularly, we talk a lot about IoT, and AI and edge computing. And I've talked about that in the past being like, three kids under a long note, like pretending to be. Realistically, were one big technology. And they are because most of most of what happens in AI is going to happen as close to the thing that it's controlling is possible. And then you get into edge computing, and then that thing needs to be connected and so on. So effectively, there are three technologies that just all overlap.</p>
<p>17:54</p>
<p>I can I can keep on talking about this all day long. But we don't have that luxury or time. How does somebody get a hold of you there, Matt?</p>
<p>18:02</p>
<p>Take it at that website, transformer insights.com. Tactical with an A.</p>
<p>18:06</p>
<p>It's just sort of put this. And that's another challenge that happens within the industry, they got to try to find the URL. And it has to be sort of this blending of different needs, that that communicates what we do, yet. Nobody knows how to spell, but that doesn't matter because we're in the world of innovation. That's what it's about. All right, we're once again, broadcasting live from IoT solutions World Congress, Barcelona is the town. Fabulous professionals, incredible company solving problems. Absolutely wonderful venue. Put this on your bucket list. It's a must where they're also sponsored with, they're gonna do this industry IoT consortium, go out to their website. And again, you're in the IoT world, that is a place to go. All right. Again, we're gonna be broadcasting live all week from this event. So stay tuned, we're going to have another great conversation. Charlie, man, you were fantastic. You're listening to the industrial talk, Podcast Network. All right, once again, thank you. Thank you so much for supporting industrial talk and joining me on this journey to educate myself with some of the best leaders in industry. Be a sponge, come learn with me, and a hearty thank you to Matt Hatton Transforma Insights is the company go out to them that's transforming insights.com Find out more, you need to be a part of educating. And I know that they're doing their part to really bring about some solid insights into what's taking place with digital transformation. What are some of the, the the avenues that one can take? And I guarantee just like Matt, they were an open book, you know, reach out to them, and I'm not on his stack card. It's impressive that on them on LinkedIn. All right. You paper pencil. I'd like for you to put down 2022 IoT solutions World Congress, it is in Barcelona. It's a fabulous venue, they do a great job putting on a, a wonderful conference. And again, incredible individuals are attending the event. So you need to be a part of it. Because you need to be about educating, collaborating like Manhattan, and innovating because we want to make sure that you succeed in the future, your businesses, your manufacturing, whatever it might be succeed in the future, and that requires you to educate and collaborate. So be bold, be brave, daring greatly, as always hanging out with people like Matt, and you will be changing the world. We're gonna have another great conversation from IoT solutions World Congress shortly so do not go away. Stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-hatton-transformainsights/">Matt Hatton with Transforma Insights</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ralf Haller with NNAISENSE</title>
		<link>https://industrialtalk.com/episodes/ralf-haller-ai-simulation-nnaisense/</link>
					<comments>https://industrialtalk.com/episodes/ralf-haller-ai-simulation-nnaisense/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 25 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/ralf-haller-with-nnaisence</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Ralf Haller, SVP of Sales and Marketing at NNAISENCE about "AI Based Manufacturing Simulations to Lower Cost and Improve Industrial Automation".  Get the answers to your "Simulation" questions along with Ralf's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ralf-haller-ai-simulation-nnaisense/">Ralf Haller with NNAISENSE</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/95ea46e0-c3ef-4551-9117-32eed8238441"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Ralf Haller, </strong>SVP of Sales and Marketing at NNAISENSE about <strong>&#8220;AI Based Manufacturing Simulations to Lower Cost and Improve Industrial Automation&#8221;</strong>.&nbsp;Get the answers to your &#8220;Simulation&#8221; questions along with Ralf's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RALF HALLER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/ralfhaller/" target="_blank" rel="noopener">https://www.linkedin.com/in/ralfhaller/</a></p>
<p><strong>Company LinkedIn:</strong>&nbsp;<a href="https://www.linkedin.com/company/nnaisense/" target="_blank" rel="noopener">https://www.linkedin.com/company/nnaisense/</a></p>
<p><strong>Company Website:&nbsp;</strong> <a href="https://nnaisense.com/" target="_blank" rel="noopener">https://nnaisense.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ralf Haller, SVP of Sales and Marketing with NNAISENCE" width="500" height="281" src="https://www.youtube.com/embed/BS1jpkEzTHY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>MORE VALUABLE INDUSTRIAL CONTENT FROM RALF:</h2>
<p><strong>Free PDF download on EvoTorch:</strong>&nbsp;<a href="https://industrialtalk.com/wp-content/uploads/2022/08/EvoTorch-primer.pdf" target="_blank" rel="noopener">https://industrialtalk.com/wp-content/uploads/2022/08/EvoTorch-primer.pdf</a></p>
<p><strong>Past Podcast:</strong>&nbsp;<a href="https://agi-arc.com/resources/" target="_blank" rel="noopener">https://agi-arc.com/resources/</a></p>
<p><strong>Past Videos:&nbsp;</strong> <a href="https://agi-arc.com/resources/" target="_blank" rel="noopener">https://agi-arc.com/resources/</a></p>
<p><strong>Upcoming Events:&nbsp;</strong> March 2023, 3rd International Industrial AI Applications Summit</p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
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<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
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<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>Ralf Haller Conversation</p>
<p>Thu, 8/25 9:40AM • 32:27</p>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>imts, evolutionary algorithms, industrial, simulation, open source, company, running, world, problem, objective, environment, manufacturing, experts, EvoTorch, solution, optimize, Ralf, years</p>
<p><strong>SPEAKERS</strong></p>
<p>Scott MacKenzie</p>
<p>00:00</p>
<p>Hey industrial Talk is brought to you by CAP Logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes you do. That means you need 24/7 365 insights into your supply chain, look no further cap Logistics, go to cap Logistics.com Or just call them. They're great people 800-227-2471 Also, AiDash. AiDash is on a mission to create a greener, cleaner, safer planet from space. AiDash helps core industries become more resilient, efficient, and sustainable through the power of satellites and AI. Go out to AiDash.com Find out more</p>
<p>00:56</p>
<p>welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>01:14</p>
<p>Alright, welcome to industrial talk a platform, a global platform and an ever expanding, it does really ecosystem that celebrates industry heroes, you all around the world because you're bold, you're brave, you dare greatly. You solve problems, you collaborate, you innovate, and you make my life and many around the world better. Thank you. That's why we celebrate you. This episode, we're talking simulation, we're talking about the technology, the solution that can simulate action. And so you can hone in more. It's exciting. We're talking with Ralf Haller, Executive Vice President with NNAISENSE. So let's get cracking. I'm always into simulation. And it's getting better. Plug in some data, create the defined your parameters, keep on going keep on refining, keep that asset up and running more and more each and every day. And and, and be able to simulate solutions before you even invest in them. I mean, look into solutions, such as what Nathan has out there. And what Ralf was talking about. It's, it's, it's important to do that. All right. Before we get into that conversation, we have 18 days, 18 days for IMTS. And you're saying to yourself, Scott, why? Why should I attend IMTS? Outside of the fact that it is the largest manufacturing show in this country? It's got multiple floors? It does. It's an amazing time to be able to collaborate. That's IMTS. Well, the reason is, and I'm looking at their website, which is@imts.com and it is powerful bought by a company called AMT. What we have is you got 90% of the visitors found new products and ideas. It's right there on our website. I'm not I'm not pulling this out of my ear here. Inspiration. 88% of the visitors found new solutions. Yes, you need new solutions. You need to figure that out. And a community 93% of visitors met their goals at IMTS. That means job shopping, women making manufacturing moves investor forum. It's all there. IMTS and the date set September 12th. Through the 17th. It is in Chicago. How can you complain about that food? Because everything wraps around food IMTS go there. If you're in manufacturing, and you're not there, you're missing out? That's the bottom line. All right, back to simulation of back to data back to the ability to be able to assimilate what is going on? nascent Ralf do an excellent job. Open, open architecture. It is it's a it's an amazing time. So therefore, let's get cracking with the conversation. Get your paper and pencil out because this is what it's all about. So enjoy the conversation with Ralf. Ralf. Welcome to industrial talk. Thank you very much all the way from Geneva. Geneva, right?</p>
<p>04:24</p>
<p>Actually, I mean storage for the companies in Lugano in the south of Switzerland. Hi, Scott. Nice. Nice to be here. And thanks for having</p>
<p>04:33</p>
<p>It still sounds great. And that whole part of the country or the world is absolutely spectacular. All right. Listeners, we're going to be talking a little bit about evolutionary algorithms. Don't, don't zero out on this. This is an important conversation. It is an important solution. And it is open source. And it is it's just needed for many applications and And NNAISENSE, just launch a product called Evo torch.ai. You can go out there, but it'll be out there on industrial talk, and you can find out more. But the best part about it is open source, which is pretty doggone cool. Before we get into that conversation, Ralf, give us a little background, give the listeners a little background on who you are.</p>
<p>05:23</p>
<p>Yeah, I'm in charge of Sales and Marketing at NNAISENSE. Now about two years, the company exists since eight years. Still a startup I would say although we have many customers also very large customers in the industrial space. I myself, nearly 30 years in high tech also been in Silicon Valley for six, seven years helped to launch one of the first Gigabit Ethernet switch routers long time ago. And since now, nearly also 18 years in Switzerland, and reset my own company. But NNAISENSE is a super interesting startup very much Silicon Valley style that attracted me and since about two years, I'm I'm there and helped to develop the customers and market the company. So I'm by training an electrical engineer, have a master's degree from German, very respected, respectable University called through and also studied in Silicon Valley. data engineering.</p>
<p>06:24</p>
<p>So let's, let's dive right in NNAISENSE. We talked about evolutionary algorithms, what? What's the problem? What's, what's the issue that we're, we're addressing in this conversation?</p>
<p>06:39</p>
<p>Yeah, so ultimately, it's it's complex. But let's try to maybe first start with an analogy. Nearly only about 10 years ago, everyone was talking about starting to talk about the application of deep neural networks. And they were very promising to solve lots of nonlinear problems, literally, in any industry you can think of right? But the problem at that time was you didn't have any compute environment to really run this and, and to do it, and then they came the GPU. Actually, it's a technology that was used for, for something different. So graphic graphic cards. But the notion there was that you had to paralyze things. And it turns out these deep neural networks, they work fantastically well and is paralyzed compute environments, GPUs as well. And actually, the founders of the company, they were one of the first if not the first to run these deep neural networks on GPUs. And we're even thanked by the leader in this space, the CEO a few years ago, for for doing so in front of 1000s of their employees, they were never paid for that there was one of the reasons survived. And we started eight years ago, the company to monetize that, and not just be scientists, we're doing things for for the, for the broader community. So anyway, but so now we have a situation where, of course the problems get more evolve, get get more complex, we have situations where you don't have to solve just for one objective, but you have to solve for multiple objectives. So multiple goals like in practically speaking, it could be that you try to say, improve the quality at the same time, you try to also do this, of course, very low cost, but these might be different angles, that you cannot have both, but you want to have to many, many other objectives that you can think of, and at the same time, you have lots and lots of knobs to to change based off of input features and parameters. So these problems are called multi objective, large scale optimization problems. And to solve that, there is actually deep neural networks are pretty bad, if not even impossible, and will take you ages to do this will be very, very expensive. Compute expensive. You literally have to spend hundreds of 1000s of computer which only the very big tech firms can can afford. An open AI has spent millions on just for example, for the shadow hand training that they had brought out two, three years ago. These guys well funded by the richest person in the world and one of the big IT company, they can afford it. But of course, the normal companies out there cannot and don't want to. So there is a compute environment and new compute environment needed. And this is exactly where evolutionary algorithms and evolutionary computing comes in. They're also highly paralyzed. And it's very important that you can do this conveniently. This is exactly where it would torch our platform has evolved over now. Literally eight years we have worked on that have and lots of projects in real world projects, I can talk to them in the minute. And of course, the desire was to now after this is field tested to also make this available to the world, the whole machine learning community and industrial is, is one is one area where this can be used, but it's literally infinite areas where this applies, because these optimization problems that just about anywhere, right, you can think of,</p>
<p>10:28</p>
<p>let me let me put on my, for lack of a better example here, my manufacturing hat, I am a small to mid size manufacturer, I have a desire to be more competitive, have greater insights into what's happening on my line, or whatever it might be what my objective needs to be. And then of course, with that I desire a greater resilience in my business. So I have some long term, and I'm, I'm competitive and whatever all of the drivers that that I'm so passionate about. Were to why me small to mid size manufacturer, where do I even begin? I'd say I hear you I understand sort of understand what do I do? Where? How would I proceed forward? What's my steps?</p>
<p>11:23</p>
<p>Yeah. So, in order to make this work, you must have a simulation environment to start with. And this is very obvious, because you can of course not try to play around with an existing running industrial processing plant or manufacturing facility. And your customers in your you would ruin your company by doing so right? Because for sure things will go wrong. So So you must be able to put this in some simulation. This could be either on a more high level system where you have your machines, it could be per machine that each machine is being simulated. So you must have the simulation environment. So I will show it real quick. writing something down optimizers.</p>
<p>12:03</p>
<p>Let me let me jump in real quick. So I have a machine. You're saying I can take that machine, whatever it is, and then put it into a simulation environment, and then run it. You know, this stays the same? Because I'm running. I'm running and running. And then I can put it over here. Simulation. Okay. I just want to make sure that that's that. Did I get that? Right? Did I paint that right picture? Yeah, more or</p>
<p>12:31</p>
<p>less? Yes. Okay. It's basically not physical anymore.</p>
<p>12:35</p>
<p>Okay, continue. I'm sorry, I want to I want to get this right. Because I think it's exciting stuff.</p>
<p>12:41</p>
<p>So the most important thing, of course, is that you have to you, you need to know, what is your objective? Right. So what you want to achieve what you want to actually do, yeah, you also you want to, let's say optimize for cost for energy usage. for it, which could be the same. years ago, it was maybe not, but now it's getting more and more, of course, literally the same, because energy is getting expensive, or, of course optimized for quality whatnot. And so, you, you have to define the objective to start with this pretty much also how evil torch works. So, you have to import the system, you have to define the objectives, then the third one is to define your problem. So what you want to actually so what is the problem environment, and then after that, and actually included with that, you also need to define on what compute you want to then run this, this optimization algorithm. So multiple CPU cores, or multiple GPUs could be hundreds of GPUs. And then you press the the button to launch and then the system is cranking out your, your optimized solution. So in a nutshell, that's more or less how it works. Of course, in reality, it's, it's, it's a bit more complicated, but but we need a simulation environment, and in the simulation environment, and you you run this evolutionary algorithms to, to optimize for problem solutions.</p>
<p>14:08</p>
<p>And then once that runs that simulation runs and reveals results, right? Let's do then you can take those results and put it into your real world environment, right? And say, okay, yeah, it's saying this, that and you see, we've got these simulations, and we're running these, this is what you need to do over here in the real world to optimize. Do you ever that makes sense? Now, do you ever go back and say, Okay, I'm in the real world, I've taken the results. Does this continue to learn over here? Right,</p>
<p>14:47</p>
<p>yeah. So of course, once you have done that, then the environment might change. So ideally, you want to set up a one to automate this in some way. This is where it actually a different term that comes into the play is something that we We have built as well at NNAISENSE. These are digital twins. So purely data driven digital twins, to be to be clear here, which goes far beyond the simulation. But of course, we work with simulation environments and use their input as well. And they, they basically help each other as well. So a hybrid solution between simulation and the digital twin is often what you need. So the EvoTorch is sorry, the the EvoTorch running on the pytorch framework is then optimizing on this digital twin. And it's basically then providing you the optimized solution, depending on what criteria that you're looking at. So maybe make this very practical. years ago, we got invited by the German automaker Audi, to build a self parking system was a very, yeah, it was a very innovative project. At that time, we didn't have all these tools that now it's available. And we only had a few months extra to realize to implement that. And so the the job was to train an Audi car model to self Park. And of course, do this better than any human being and not just you know, rectangular parking, but you very complex parking situations like you go in the field, right and lots of cars accordingly parked and I want to park back there, log it in, and then the car does it by itself. And we have done this by basically running this evolutionary algorithms in simulation, we had to build our own car simulators instead. But Audi provided was not sufficiently good, although they had something that the further improve that and then we had car simulator. And in this car simulator environment, we basically trained, then using these evolutionary algorithms, car parking over 500 years or so. And we're running this in just one day condensed because you can do this, right. So if you if a human being would have done that, it would have taken 500 years. But it's not very practical to wait 500 years for for training a machine. So we had to do this in virtual that shows you that you have to do this in virtual, of course, otherwise, it makes no sense. So once after 500 years, the system was converged was stable, and they couldn't further improve, then we transferred it back onto the real world environment of this IoT model car. So it was there needed to basically Park by itself, just using the onboard sensors, which was a camera and an infrared sensor and other things in the car get actually better than any human being in an aircraft. So that's an example where it is worked very well. And you can now take the Audi car and put their machine my friend manufacturing facility and industrial process at the end is a similar concept, you train this in simulation, once it works there, to transfer it back. Of course, first run it in some tests in this case was a model car and maybe you have some other tests facility of your plant, right and if it works developed, then give it a go. And the system is running this optimized, much, much better than any human being because we human beings are very good in cup in certain things. But we are very bad. For example, in the crunching lots hundreds of 1000s of of inputs data, right for us to get to do to do this is completely impossible. And and of course machine learning. And these algorithms, they do this fantastically well, if they have the right tools and the right environment to do it. And ever torch is now exactly this. It's field tested, it's super easy to use. And it's highly, highly scalable, much more than anything else you find out there. And the launch was super, super successful. within 24 hours, we got more than 400. GitHub stars, so more than big tech firms got in years. It's very exciting for us. So obviously, there's a big need for for this out there. Which doesn't totally surprise us. Because we see this of course. And yeah, we you know, pursuing this more and more</p>
<p>19:09</p>
<p>points of clarification Ralf when you did that Audi, that you provided that Audi example. Yeah, for parking. How quick. So somebody Audi comes knocking on your door, hey, now we're interested in this. And then you say, hey, that's great. Give us a timeline on when you achieved well, from our perspective, success.</p>
<p>19:34</p>
<p>Yeah. Well, this was before I joined the company, but other folks told me this was a six month project, because they wanted to demonstrate the outcome at the biggest Machine Learning Conference in the world at the time with an actually I think 5000 People watch this demo then live. And then it was shown that at the store, we had a six month hard date to do it. Today. It would be much faster to do because So we have, of course, this expertise, we have this platform, we have done many, many other projects that I could speak about. So say that of course helps, right? So and So six months before something like this is super fast. And I say, but today, you can do it much faster, quicker arm. That's, that's for sure.</p>
<p>20:16</p>
<p>So the other question I have when we start talking about a simulation environment, you define objective, there has to be a discussion around the parameters like, you know, in the case of the parking analogy, the car will travel at this rate and do this and this, you have to sort of define a little bit of the parameters before really the machine starts to learn and say, No, we can do, we can do this than the other. But there has to be a baseline understanding. Right? Right. Yeah,</p>
<p>20:47</p>
<p>that's exactly the job of the simulator. And you basically need to define what, what what in what environment, you actually are, right? What is your space, they call it, that you're looking for optimal solutions. And what I know is that has to be defined. Totally Correct, right. And, of course, it's a different thing for an oil refinery or class production or a car. But the principle is the same. You need experts, top experts in this field to basically write such simulations, such simulation environments, typically, that is needed, we can do it, of course, as well for them. Since we were looking at it's purely data driven, so we don't really need to understand how class or how metal or how oil is refined, you're looking at is purely data driven. So you give us hundreds of sensor data control data, right. And with that, we fill our refill our platform, and then we understand just based on this input data, what's going on. And we don't have to be expert in that that is the beauty of this approach as well. So you don't have to hire very, very expensive experts. To do that. It's doable by you still need to have, of course, an understanding of data, data and machine learning. In this case, that's clear. But with this ABL torch tool, at least the optimization part is something you don't even need to be a top expert at all. It's very easy to do. So</p>
<p>22:21</p>
<p>see, this was interesting, because this has piqued my interest. So now I'm a manufacturer got my manufacturing hat on, I hear what you're saying, I go out to EVO ta torch.ai. I'm looking at it right. I don't have the skill sets. I don't, let's just lay that out right now. But I'm able to connect with somebody that NNAISENSE or because I've got to find somebody to trust, I got the value proposition, I see the need for it. But I need to find somebody to help me with this journey. Can I just go to NNAISENSE? And say, Hey, I see your EvoTorch, I just I like it, I'm interested in trying it out do whatever, where do I start? Is that is that? Can I come to you guys?</p>
<p>23:10</p>
<p>Yeah, B, B are originally and still are. And machine learning engineering service provider. So we have built these projects for large industrial customers mainly also in other industries, but mainly there and have investors from that space, as well. So we certainly do such projects. That's, that's correct. But you could, of course, also hire other other folks that I can do it. Now we have, of course, the unique understanding of all the details of evil torch, it is open source, you can look at the code. So if you're a big company, and and you have, you know, dozens of data scientists, they can look at each line of code will understand that. And then if they still need support from us, yeah, we can we can provide that that is something we are still doing. But theoretically, practically, you could give such people know, after you hire them, to research projects by yourself, and you know, or we help you to get started. And then you maintain it by yourself this of course also a possibility. So it's you're not dependent on this. Yeah. Because just like any open source, yes, yeah. Just like any neural net, right?</p>
<p>24:24</p>
<p>I if I, if I find somebody that I can work with, and then I learn, then I have that internal capability to be able to just say, evil source, like, we did it over here. We ran through we achieved whatever our objectives and improvement efficiency, whatever it might be. I think we could do it over here now. And we just do the same process and we got the code and we do, you can begin to scale it within within your organization to you know, achieve the objectives that you sort of lay out I think it's exciting. I like the fact that It's open source.</p>
<p>25:01</p>
<p>Yeah, yeah, sure, it's a good approach in general, by applying machine learning or other new technologies by trying it out in, in a small problem and small problem space and settings. And if it works there, then expand on this guy. And, and, and yeah, so that's, that's very important. So you maybe don't want to start with the Audi project that I just mentioned, it was super, super complex deal by itself. But if you have to team why not? I mean, it's</p>
<p>25:32</p>
<p>alright, it's, well, at least it's doable. And, and when we start talking about open source, let's say I go down the road, and I do my thing. How do I loop back with you and say, hey, you know, what I did over here, I learned this I did open sources or to buy bilateral, right. It's like going back and forth. I can share my insights, my wisdoms, my whatever, is exactly the community.</p>
<p>25:56</p>
<p>Yeah, we are building a community that says that's probably the number one reason to go open source we want to share with you have done it. Now, we hope, of course, that many other smart experts out there will be able to take this and provide it and it was very exciting to see in our own slack. Communication, when we launched this, when they had the press release, launch, and when they you know, published it in GitHub and read it in other communication channels, suddenly, all these top top highly respected, machine learning experts came on. And then our guys were like, oh, let's, let's, let's say hi to him, right? Because we know them, of course, or no of them, maybe may have spoken. And then they congratulated us, they said, thanks a lot for bringing this out. This is super exciting stuff, right? So of course, we hope that this and quite sure that these folks now they bring their own solutions in you know, apply this and then publish this. And with that, we bring the whole community forward. So that's, that's, of course, the whole the whole point of having this open source that we don't think now our company, we, we are smart enough to think about all the applications absolutely impossible. So the world out there is too complex into the many, many smart people and trying to leverage this and at the start was super, super exciting. So lots of people are excited, and are now looking at this and start to apply it. So that's exactly what we're seeing. Yeah,</p>
<p>27:28</p>
<p>I think it's great. I think it's exciting. I think it's definitely in the direction that that many industry organizations need to go. I like the fact that one it's open source to, it allows the small to midsize companies, whatever, let's say manufacturers to participate in this digital transformation world, this machine learning opportunity, this AI whatever it might be, and be able to do it in in a way that helps them be competitive, more efficient, whatever it is, I I'm all in Ralf, how does somebody get a hold of you, if they want to talk to you about what we just discussed,</p>
<p>28:11</p>
<p>I can just send an email at NNAISENSE.com, or my first name dot last name@NNAISENSE.com. Of course, you will go to the website of either NNAISENSE.com You know, and so then or go to evil torch website, go to the community slack there, then you immediately have our experts in there, if you have specific things for that, you know, they are noticed much, much better, of course than me. And they have built this. And we have actually 20 years of expertise in the company for this evolutionary algorithm stuff. So we are total experts and pioneers out there as well. I've invented lots of things prior to starting the company. And now we, of course have to solve many industry projects. We're applying this and as a last step we now open sourced is this, this library is this tool box that allows people to do this very efficiently. And scale scale is the most important thing as I tried in the beginning. Because without that it's just simply too expensive to do it. But the example of the OpenNI eyeshadow hand, it's cost belt. I heard numbers of beyond a million dollars to train this algorithm. Possibly you can do this for maybe a couple of 100 bucks or so with if you completely paralyze this. And this makes it appear suddenly extremely affordable. For literally anyone.</p>
<p>29:43</p>
<p>Yes, see, I love it. And I just think that it's so excited because we as a community. When I say community, industry, people around the world, we benefit from this. And because it's approachable and it's doable. Then we all benefit. Excellent job Ralf Thank you very much, sir. Well for being on industrial talk, thank you, I'm about to start talking to you. Excellent. All right, listeners, we're gonna have all the contact information for Ralf NNAISENSE, Evo touch all of the stuff that we've talked about neural net, and so on and so forth out on industrial talk. So don't come crashing down my wall saying I can't get a hold of him. Because it's all on the website. It's right there. And you have all of the the ability to be able to do what you need to do. So anyway, so stay tuned, we will be right back.</p>
<p>30:34</p>
<p>You're listening to the industrial talk, Podcast Network.</p>
<p>30:40</p>
<p>All right. Again, thank you very much for joining industrial talk, this ever expanding ecosystem of problem solvers, leaders, right here. You need to educate, collaborate, and definitely innovate. It starts here. Go out to industrial talk.com. Find out more definitely, this is where it's at. And also, thank you to Ralf Haller. NNAISENSE. Is the company, the solution? The open source solution? Is EVO torch, I'll have the PDF all the information about that. You need to simulate, you need to begin thinking about that. The your competition, how do you optimize your assets? How do you run those simulations? How do you create those parameters, all their open source, all of the contact all of the the websites that are necessary for you to be successful? Again, let's make a quick little reminder. This is going to be September 12. Through the 17th. I'll be broadcasting on site. If you are in manufacturing, yes, if you are in manufacturing, you need to be at IMTS 2022, September 12 through the 17th. It is a must. It has technology. It has connections, because you're all about education got to did. You're all about collaborating. They're all they're multi for you find them. And of course innovation. No doubt about it. It's at I am TS All right. Thank you very much. Appreciate you joining me this day on industrial talk and talking about simulation. Excellent job NNAISENSE, all of that contact and reach out to him. I'll have a stat guard out there. So thank you again for supporting industrial talk. Remember, subscribe, please subscribe. We're gonna have another great conversation shortly. So do not go away. Stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ralf-haller-ai-simulation-nnaisense/">Ralf Haller with NNAISENSE</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/7f17109e-685f-4f43-a95a-c7b154639d47/Ralf-20Haller-20Conversation.Mp3" length="46714031" type="audio/mpeg" />

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		<title>Andrei Ciobotar with Relayr</title>
		<link>https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/</link>
					<comments>https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 23 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/andrei-ciobotar-with-relayr</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Andrei Ciobotar, CTO at Relayr about "Powerful Strategies to Improve Your Digital Transformation Outcomes".  Get the answers to your "Innovation" questions along with Andrei's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/">Andrei Ciobotar with Relayr</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/bc12c3c4-8cb8-434b-8a44-4c80a9e8d2c1"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Andrei Ciobotar, CTO</strong> at Relayr about <strong>&#8220;Powerful Strategies to Improve Your Digital Transformation Outcomes&#8221;</strong>.&nbsp;Get the answers to your &#8220;Innovation&#8221; questions along with Andrei's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ANDREI CIOBOTAR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/andreiciobotar/" target="_blank" rel="noopener">https://www.linkedin.com/in/andreiciobotar/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/relayr/" target="_blank" rel="noopener">https://www.linkedin.com/company/relayr/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://relayr.io/" target="_blank" rel="noopener">https://relayr.io/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Andrei Ciobotar Conversation" width="500" height="281" src="https://www.youtube.com/embed/soCXogiQIW4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
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<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, systems, Andrei, journey, data, industrial, truck, usage, customer, erp, erp system, company, maturity levels, world, shoehorn, create, invites, issuing, trusted, software</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. On this episode of industrial talk. We are on site IoT solutions World Congress, Barcelona, Spain, the town, and I want to make sure that you put this on your calendar for 2023 end of January, IoT solutions World Congress 2023, you will not be disappointed, and you'll probably get to meet our next interview. Andrei Ciobotar Relayr is the company digital transformation. They're leading the way in digital transformation. Excellent company, incredible people making things happen. That's really where you'll have all the contact information out on industrial talk. You enjoy the conversation</p>
<p>02:06</p>
<p>thank you, man. Appreciate you finding time in your busy schedule. By the way. Your your I don't even know what you can't call your relay or truck. Like right in front of us guys. So if you're listening it there's a big ol semi in front of us and it is Relayr. And it's pretty doggone cool.</p>
<p>02:23</p>
<p>Yeah. Let's be here. And then thank you for inviting me. Yeah, there's a there's a huge truck. It's a bit of a bit of an institution and realer culture these days.</p>
<p>02:32</p>
<p>It probably so it captures your attention because when we walked in was like booth booth booth truck. Hey, Oh, yeah. And it's a it's a dandy too. All right. For the listeners out there. Andrei, let's give us a little background on who you are. And I read your bio, but they haven't. So just a little background.</p>
<p>02:49</p>
<p>Yeah, so I'm Andrei Ciobotar with Relayr. And when the company for over five years now. I've worked quite a few hats. I was I was running the the analytics department and Relayr. For a while, I took on a broader set of responsibilities and taking on engineering teams. And now I'm responsible for technical strategy and pretty much everything that has to do with ecology. Yeah,</p>
<p>03:15</p>
<p>yeah, that's pretty much everything. I mean, yeah.</p>
<p>03:19</p>
<p>I mean, there's there's there's a lot in the sense that, you know, when when you dabbled in IoT, or went from from from purely focusing on AI systems, it's all about edge computing and gateways, and cloud computing and hybrid systems. Yeah, got the entire collective of stuff to think about. It's like</p>
<p>03:37</p>
<p>the miscellaneous file. Now, IoT just has incorporated and it's, it's sort of a sort of a misnaming. Now, because it's like, oh, I'm an IoT. What do you do? Oh, AI? Oh, okay. So let's, let's talk a little bit about Relayr. And so what I can appreciate, because in my conversations I've had a ton of conversations, is the fact that I'm looking for simple, I'm looking for a real trusted partner, to help me with this digital journey. And I think I like the way you guys sort of roll that out. Can you help the listeners understand what that is all about?</p>
<p>04:19</p>
<p>Yeah, I mean, fundamentally, Relayr is, is a technology company, and we're developing IoT infrastructure and data services that sit on top of this infrastructure. I think what's interesting about Relayr these days is that it's uniquely positioned to marry the industrial data world with the financial operations world. And I think a colleague of mine very aptly put it along the lines of simplicity is complexity resolved, and cool. I think it's a really cool statement. Yeah. And it actually really captures the essence of this company. We're going on a journey with our with our partners, and we're hiding all of the nitty gritty details that you would normally be exposed to if you've worked with different, you know, different companies that you would somehow, you know, duct tape and nail together into a coherent solution. We're taking that complexity away. And we're giving you a single point of contact for collecting data, deriving insights from the data. But also, I mean, there's a there's a giant equipment as a service signposts on our truck. Go, ah, yeah, I'm not sure. Yeah, sit in plain sight. But I think that's really interesting in the sense that we were in a position to create an experience for the customer that, again, combined systems that you would normally not connect, you know, ERP systems and contract management systems and IoT platforms, I think it's, it's an ecosystem. That is that is quite unique right now.</p>
<p>05:52</p>
<p>So lay out that, that vision that that when we start talking about, everybody gets everybody gets the operational component of IoT. Let's put a device out on this, you know, asset, collected data, analyze the data, and do whatever we need to do with the data. Where does the financial component come into? So I got that</p>
<p>06:12</p>
<p>link that? Well, consider that in the as model view, you want to go for usage based billing as an example, you want to look at use cases around paper park, or paper usage or paper, whatever. Right? And that point, you have to think about a few things. How do I, how do I capture users data, not only capture users data, but how do I transform it into something that, and I'm sure my colleagues in the financial structuring department, I'm going to I'm going to kill me if they hear this, but very trivially speaking, how do I issue an invoice for a window of usage data? And that may sound like a trivial problem to solve, but it's not. It brings with itself multiple challenges. And coming back to the statement of IoT is just about everything these days, it's really spiraling out of control, because</p>
<p>06:59</p>
<p>yeah, it is.</p>
<p>07:01</p>
<p>I mean, consider it consider that you're issuing an invoice with the usage data, but based on usage that invites a discussion on how do you trace the line edge of data? How do you prove that this invoice is truly connected to that window of usage for that specific asset at that specific site. And then it gets even more crazy, because ultimately, every customer, now you look at the IoT reference architecture, and it's like, it's pretty straightforward. You put a gateway, give it some sensors. Easy, alright. But then you, you go in the field, and you recognize, oh, everyone seems to have something in place already some toy of you know, various maturity levels. And suddenly, you're in a position where you have to either shoehorn your solution into an existing ecosystem, or deal with a hugely complex and heterogeneous set up on site, multiple software components from multiple vendors, that you have to interact with maybe pulling usage data from, I mean, issuing an invoice based on usage data you pulled from a third party system, you don't even understand how it works from a partner that is not affiliated with you, that is a fundamentally challenging topic,</p>
<p>08:06</p>
<p>do you because you've just touched on so many points here. Do you find just from a from a user perspective, let's say I'm Scott manufacturer, and then you start chiming in about, Yep, you got this, you got this. And if there's an ecosystem that I have out there, I know it is exist out there, because I've been in business for a little while, and then you start to talk about, and then we're going to try to pull it all together and make heads or tails me make meaning out of it. Come on, do you think people are? You know, if I heard that? I'd say, yeah, what how long is that going to take me?</p>
<p>08:40</p>
<p>Yeah, integration work is not easy work. I mean, even if you get the solution up and running, there's there's the hairy topic of maintenance, you know, synchronizing software rollout, someone breaks, the API data is not flowing through my alert and not go out. Because I don't know some usage parameter did not reach my platform, because someone changed the API spec. Right. And I have no idea. And it's, it's, it's, it's really difficult. It's a it's a tough problem to solve. And it's not necessarily intellectually difficult work from a software development perspective, it's just a lot of moving pieces that you have very little control of visibility over. And I think one of the tough decisions that that that maybe many, many partners and customers have to have to consider is is, you know, replacing some of these systems with with broader systems or systems that can, you know, do more things rather than squeeze, shoehorn something into into a setup that is maybe considered immutable. Maybe that's not the right way to go. In the long term,</p>
<p>09:40</p>
<p>is it a, could it be a strategy and you're absolutely right, because let's say I have an ERP and the ERP I deployed many years ago, and we've we've updated it and we did this to it. We customize that it's not off the shelf, whatever the the jargon might be. If the pushback that I would say is like, okay, can can we create a project that is focused on success? Meaning, start small, say, Okay, here's, here's a problem. And then I want to be able to deploy something with Relayr. And I want to, I want to pull in all of these components. I've got my ERP, I've got all of the there. Can we do that? Can we do it from an incremental perspective?</p>
<p>10:26</p>
<p>I think there's, there's, there's various maturity levels, when you look at the solution, as well as in principle, you can, you can spend together a POC, using existing systems, and you can, you know, prove the hypothesis without creating too much disruption in the software ecosystem without, you know, oh, yeah, the barrier of entry to this project as you replace your ERP system with our own choice. And everyone's appetite dies, honestly. Yeah. Yeah, exactly. So you can prove the hypothesis, you can, you can get something that that kind of works. But I think to get to a production grade system that you can trust. And you trust that it's, you know, that the lights stay on, that it's updated in a coherent fashion, that there's no breaking changes and whatnot. I think that that invites a broader discussion around, do you truly want to, to keep these existing systems? Or are you more comfortable with with swapping them out? Of course, if there's many customization that you've applied to our ERP system, then it gets hairy. In that case, there's no way around that you have to create a custom implementation. And that's not necessarily problematic, but of course, it prolongs the journey.</p>
<p>11:32</p>
<p>Yeah, but they exist out there. It's just, it is what it is. But I, for me, I, I struggle with the need to do it. Because it's going to cause some pain, yeah, to a certain extent. But I have to do it, if I am a manufacturer, or if I'm in supply chain, whatever, whatever roll on plan, I need to firmly consider that digital transformation journey, I have to do it. If I want to be resilient, if I want to be competitive. If I don't want to go out of business, I have to do this. And I have to go down that road of making that happen. So you know, it's something and then then when we start talking about this, then I'm then I'm concerned about Okay. How do I upskill my workforce to be able to do this? How do I reskill? How do I plan all that out? So those are some challenges.</p>
<p>12:24</p>
<p>Absolutely. And it's a journey, I think, I think there's it's not an easy journey. It's a journey that requires also a lot of empathy from from from reelers side, or anyone who basically takes the customer on this journey. You need to recognize that there's a workforce that needs to be upskilled. Either way, you know, you have to choose your battles. In some sense, you could you could say, All right, well, I'm going to hold on to my existing infrastructure, I'm going to hold on to Mexican systems, I'm going to shoehorn this, this this new new partner in and, you know, pay for some custom development, put some glue in place and make sure that I don't disrupt my processes all that much. That requires maybe an investment in a different area. It's just, it's just a question of which battles Do you want to choose? But I think I think fundamentally, you know, especially when you when you look at something like EAS, it is very tempting as a customer to say, well, I already have an ERP system, ASAP can come Can we just take the IoT part? And, and tie it to that one or the other way around? Like, what I already have an IoT part, can I just not like, tack on the financial operations side of things to my IoT platform? We can do these things. But then it just right. Is it right? Yes. Yeah.</p>
<p>13:36</p>
<p>Yeah, it does. Is it? Is it? Are you laying the foundation for success? Or are you just sort of, yeah, here, here's a clunker.</p>
<p>13:45</p>
<p>And do you want to trust, you know, that the system runs that? You know, I think many people, myself included, and engineers included, maybe downplay the just how brittle these systems can be. I mean, consider asset lifecycle management. You know, my acid comes online is offline, is offline is moved the serial number to like some spare parts changed. These are all key events in the asset lifecycle that have to be, you know, synchronized across different systems. And if you try to say, I'm going to bring my own IoT platform, then that just invites a discussion around well, how do we create this entire middleware between the financial operations platform and IoT system? Oh, it's a it's an entirely new software product that you have to worry about</p>
<p>14:31</p>
<p>now. Yeah, bottom line you need. And I'm always I'm always a big fan of trusted Sherpas. Because it is like you said it's a journey. And it is, and there are tremendous and potential speed bumps, issues and and, and you need from a culture perspective within organizations, a passion to do it, because it isn't that it isn't easy. But I believe, and given the fact that you've got all these professionals roaming around here, I believe it's the right decision. And it is the right decision to to make sure that you're in business. And I know that there are going to be businesses out there that are going to come. I'm coming, kicking and screaming, but it's going to happen. And I'm a big advocate, just do it today. Just just have that at least half of the conversation. Yeah. But I think</p>
<p>15:27</p>
<p>that it's very, it's very easy. And, of course, really is not immune internally to this either. But there's always the sunk cost fallacy to be mindful, you know, I have a system in place I create, you know, but in the long term, the economics of holding on to the system and may not make sense. So it's has to be a pragmatic discussion. And it has to be a decision that your your successors also will not, you know, not have any headache. Yeah. See,</p>
<p>15:54</p>
<p>to see that. It's just so and it always gets down to that human equation. Yeah. Now you're sitting in a conference room, and you're saying, Okay, here we go. Let's look at all of the legacy systems. Let's look at everything that's connected. Let's look at your business. Let's Okay, here, here, here, here, here. And I guarantee it's, it's a spiderweb of just stuff. And I guarantee you that there's a spreadsheet over there that somebody's been populating, that's, it's sitting over there. Yeah. And it's</p>
<p>16:22</p>
<p>a heart attack waiting to happen if you go into a conference room with a customer and start having this discussion. So I think you have to ease in and you have to take it step by step and choose your battles always.</p>
<p>16:33</p>
<p>Well, I gotta tell you, man, I like what you guys do. And I like this conversation. I think your guys are, you know, hopping on all cylinders. I think that this is a great conversation. I think, if I was a company, and I needed to go down this road, I hear and I read it, I look at the journals, and I see that I'm looking for somebody to help. And don't make it painful for me, please</p>
<p>16:57</p>
<p>make a simple we'll do Yeah.</p>
<p>17:00</p>
<p>It is the guarantee. How do people get a hold of you?</p>
<p>17:03</p>
<p>Well, either dropped by our truck this this week, or hit us up relayr.io or andrei@relayr.io</p>
<p>17:11</p>
<p>and io.com. And tonight,</p>
<p>17:13</p>
<p>it's an IO. I'm not quite sure why but it's an IO guarantees a URL for that. was.com. It's available. It's, it's available on that I thought, I know. Direct could be a redirect where the official line is i Yo, I</p>
<p>17:29</p>
<p>gotta tell you, this was great. I'm so glad that you said just to get on the podcast because I think that this is a fabulous event. You guys are definitely you got a statement there. That's fantastic. Oh, gotta you gotta truck. Alright, let's do this. We're gonna wrap it up on the other side. So if you have any concerns about contact information for your nodded, we'll be out on industrial talk.com. Thank you very much for joining. We will be right back. You're listening to the industrial talk, Podcast Network. All right, once again, thank you very, very much for joining industrial talk and a hearty thank you to Andrei cyl, botter. Relayr is a company is the CTO he's a bigwig at Relayr. And they're doing incredible work. And a you have to be in the digital transformation game. If there's anything that you hear from me, you need to be in the digital transformation game, find trusted Sherpas to help you along with that journey, and gain success. Because it is it's this train is barreling down this track in a big way. Andrei and team Relayr check them out. It's all out on industrial talk.com All right. calendar time. Again, IoT solutions World Congress 2320 23 is right around the corner January end of January. And I'm just I encourage you with all my heart and soul, that you look at that event, you will meet incredible professionals like Andrei and others that are truly passionate about success, your success in this digital world. So go out IoT solutions World Congress, find out more. It's all out there. Get engaged, always educate, collaborate, and innovate. Because you're bold, brave and you're daring greatly hang out with people like Andrei, and you're going to change the world. Thank you very much for joining. We're going to have another great conversation from IoT solutions World Congress shortly so stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/">Andrei Ciobotar with Relayr</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Shamik Mehta with Hitachi Vantara</title>
		<link>https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/</link>
					<comments>https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 16 Aug 2022 12:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/shamik-mehta-with-hitachi-vantara</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Shamik Mehta, Director of Industry Solutions Marketing at Hitachi Vantara about "The Never Ending Pursuit to Innovate to Positively Impacts Lives".  Get the answers to your "Innovation" questions along with Shamik's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/">Shamik Mehta with Hitachi Vantara</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a661de40-7a7d-41c2-952b-2981d4bf615b"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Shamik Mehta, Director of Industry Solutions Marketing</strong> at Hitachi Vantara about <b>&#8220;The Never Ending Pursuit to Innovate to Positively Impacts Lives&#8221;</b>.  Get the answers to your &#8220;Innovation&#8221; questions along with Shamik's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SHAMIK MEHTA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/shamikmehta/" target="_blank" rel="noopener">https://www.linkedin.com/in/shamikmehta/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hitachi-vantara/" target="_blank" rel="noopener">https://www.linkedin.com/company/hitachi-vantara/</a></p>
<p><strong>Company Website: </strong><a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Shamik Mehta with Hitachi Vantara" width="500" height="281" src="https://www.youtube.com/embed/1Qwx3G4cgmo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>hitachi, Mehta, data, problem, iot, companies, solutions, industrial, people, bag, customer, conversation, world, vantara, manufacturer, industry, recorded, information, asset performance management, disappoint</p>
<p>00:00</p>
<p>Hey, industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to CAPLogistics.com or just call them. They're great people 800-227-2471 also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. Again, welcome to industrial talk. Once again. We were broadcasting from IoT solutions World Congress and we caught up with a jet by the name of Shamik Mehta. Again, you'll hear in the interview, but I met this guy virtually, and he does not disappoint one bit he's with for Hitachi Vantara, we had a great conversation. We discussed everything at this particular event. Because you know why? Industrial talk is in expanded ecosystem. I'm using that term quite liberally. But it is about solving problems collaborating, and definitely educating should make doesn't disappoint. Let's get on with conversation.</p>
<p>02:07</p>
<p>Dog ontogeny, so listeners, by all you know, should make from a television screen or a monitor. I've never met him in person. I'm now I'm meeting him in person.</p>
<p>02:19</p>
<p>And it's so good to be here. I recognize you instantly.</p>
<p>02:25</p>
<p>Yeah, there's a lot of good looking people around here. But I'm the ugly one. So it's easy.</p>
<p>02:29</p>
<p>All right, you have the best hat is the best. He's the best dressed guy over here. Just being here.</p>
<p>02:39</p>
<p>Now, you know, what is I get to live my Discovery Channel Live, I get to talk to everybody who who has the solutions. And I just sit back and soak it up. You know, eventually, I don't know what I'm gonna do with it. But I'm, I'm Scott, the AI guy. Like just just keep on soaking up information. So for the listeners, let's let's just sort of level set their show me give us a little background of who you are. And then we're going to venture on into a touchy fib Daraa.</p>
<p>03:03</p>
<p>Absolutely. I'm sure Shamik Mehta. I'm director of Industry Solutions Marketing at Hitachi Ventura. And I've spent the past 2025 years working in the world of high tech marketing, product management. Everything from semiconductors starting in nicely designed to renewable energy, product management, EVs and battery leasing for fleet management, internet of things when we were calling it machine to machine and we were equipping solar arrays with IoT sensors inside the inverters. And we were looking and collecting data from inverters on three gigawatts worth of solar projects from around the world in seven countries. Yeah, and wind turbines and everything in between and anemometers. And making sense of all the data and figuring out when to service the panel's will never clean them and all that and they talking about 911.</p>
<p>03:54</p>
<p>So you see, this is interesting, because I, the conversations have just changed so drastically. When we were here, what, three years ago? Yeah, okay. People are saying, yeah, now we put devices out there. And then it does this is sort of rudimentary, but it's been around but But now, the conversations aren't just real tactics. It's like, do this, grab this be able to make these type of decisions? And, and I think Hitachi Ventura is leading the way that you guys, not, I mean, you guys embody, from my perspective, the just this energy and innovation, because you never stop. It's always like something else. Yeah. Hi.</p>
<p>04:36</p>
<p>Well said, because we've not only been like an innovator in this IOT space, but we have been creating and simplifying business problems by saying, let's focus on the outcome that customers want. Customers are not interested to learn about an IoT platform. That's not what they do. They don't yeah, I'll be customers, I think, hear a word of term like an IoT platform and they are great what One more silo of data that this vendor is now going to control. And we are here to tell the customer ask the customer, what problem for you keeps you up at night? Is it asset performance management? Is it using computer vision? Is it using artificial intelligence to drive insights and tell you things that you did not know, before? You were sitting on it all the time.</p>
<p>05:25</p>
<p>The companies have tons of information, there's data, there's just but they don't know what to do with it, it doesn't have value. And it's a constant problem.</p>
<p>05:35</p>
<p>Just because you have data does not mean it has bad. Yeah, too much data is actually a bad thing. As too much data, that's a bad thing. Because if you cannot understand the data sources and ownership and what is inside the data, then what good is</p>
<p>05:52</p>
<p>it? No, in fact, I don't know you probably do know should make is there's a point of diminishing returns, like okay, this, this is MIDI data. And this data can be sliced and diced in so many ways that makes sense. But then, you know, there's some, there's some thought out there and they just keep on collecting different types of data. And it just eventually just sort of, okay, I'm, that's like,</p>
<p>06:15</p>
<p>I'm gonna give you an example of what happened on Monday, when we got here from San Francisco, San Francisco, to Frankfurt, and then Frankfurt to Barcelona. The halt the layover in Frankfurt to get to Barcelona was only an hour and a half. From international third said,</p>
<p>06:31</p>
<p>that's incredible, that's tight.</p>
<p>06:33</p>
<p>So guess what happened? We got, we made it here. My my colleague, Bjorn and I, our backs did not. So then we landed the Barcelona, we had a we had an email from the fans are saying, Sorry, your backs don't make it. But the good news is, the bags are already in the next slide. And it's coming over. So we had to just figure out whether we wanted them to deliver the bags to us, or he wanted to wait a year or to pick it up. So we went and checked the Congress that was handling loss baggage for the thunder, a company whose name I forget, right. And we also had had an email from distanza saying, upload your records on our website. So we did that address where we were staying all of our contact details everything else. When we went to the global company that was handling Lufthansa and a few other airlines for baggage Yeah. And we went there, they had to enter all that information all over again, all the information on the status page, or wherever we were description of our bags, blue color, with rulers without rulers, whatever we entered, all that information at the clerk had to enter that information in their systems. Again, that meant that it is silo of data that this company has, and that Lufthansa has, and they do not talk to each other.</p>
<p>07:45</p>
<p>It doesn't have to be that way it does. And outside of the fact that somebody's fat finger in your data into another system could be you know, introduction of errors, and then all of a sudden, your red bags, a blue bag, or whatever</p>
<p>07:56</p>
<p>it might be. This is a great example of IoT that can be used, or it's a matter of data integration. But more than that, because those two companies have to agree on a partnership, it is going to change the way they do their business. This is Digital Transformation 101, where you're not just telling the fans or ended up partners to open up all right API's and access each of those datasets. It is transformation, which what the companies are completely transformed. And we are not even talking about adding an IoT sensor or an RFID on the back or an apple tag that continue the location to the back. If I were to introduce that complexity, I would just actually made the problem worse, because now I have an old T sensor source of data, which is telling me where the bag is located. But it provides no value because I'm not gonna be able to go pick up my bag from the Lufthansa plane myself.</p>
<p>08:48</p>
<p>Yeah, see? It's the solution is available and plus be in a customer. You know, I, I want a good experience. That's not a good experience.</p>
<p>09:02</p>
<p>That's not a good. Yeah. And but if they were to have data integration, if they had embrace digital transformation at that basic level, think about the amount of customer satisfaction and efficiencies that this unleashes, my back is lost. I only recorded one time, and it's all taken care of.</p>
<p>09:21</p>
<p>So using that analogy, we flew in on Delta. And really, for the first time I've been we've been flying forever, right? There's there was communication to us about, Hey, your bag is being loaded on the plane. Like, oh, cool. I leaned over to my wife, hey, I love it. And then and then the bag is on its way. And it's just, you know, we find ourselves the market itself should me because just we've got an expectation and I call it the Amazon expectation that better. The better dazzled me If my package better get there yesterday, right, right. And we we carry that expectation through all aspects of our art or our life.</p>
<p>10:10</p>
<p>I know, I think it's a great thing that the tanza handled our facts so well that by the time we landed in Barcelona, we had an email telling us, don't worry, your backs have been found, and they're on their way to you. I love that. Yeah, it was just the act of avid to add that information to times made me realize that I'm heading to an IoT show, what are the best of the world? Yeah, and here we are, before we even get to the show, where I'm trying to figure out a data integration problem that I'm experiencing live as I get there,</p>
<p>10:36</p>
<p>and it's not a it's not a it's just a basic one, quite frankly, here field field field field field field field.</p>
<p>10:44</p>
<p>It was resolved peacefully, we had to stay at the airport for another hour and a half to get our backs. It's not a problem at all. But that's kind of outcome that we try to focus on, right? What is the outcome with tons of your package happening that you want to solve? Let's work backwards from there.</p>
<p>10:58</p>
<p>I do like that. What else is Hitachi Ventura bringing to the table here at IoT solutions World Congress,</p>
<p>11:04</p>
<p>we are showcasing our smart manufacturing solutions, manufacturing insights, everything from a supply chain control tower to digital game boards, and asset performance management of factory assets, whether they be in one factory, one location or another one another country. Similarly, in energy, we are showcasing smart energy solutions, we are doing image based computer vision based asset inspections, and identification where we can take a look at a transformer and make out figure out exactly whether the transformer or whether that insulator is showing any signs of wear and tear and defect and might cause a fire sometime.</p>
<p>11:43</p>
<p>Are you seeing any, and this is always the case, that my experience some people that there's a there's a learning curve that has to exist here where people are beginning to feel more comfortable with what's taking place and how this whole digital whatever Renaissance where we want to call it is impacting their lives in a positive way manufacturers are we getting to a point Shoemake where the solutions are, are easy for the my expert, I'm a manufacturer, and I can't bring on any more complexity. But I know I need to do this, are we trying to drive towards simplicity for these solutions</p>
<p>12:28</p>
<p>we are. And I think the easier you make the visualization of the solution, the easier or make the adaptability of the solution into what the customer is already used to without forcing them to change their databases without forcing them to change. They're not well known tools and dashboards that they want is a way to go. So we need to have modular scalable systems that does not disrupt the customer's environment, but adds to it. And we think if you know exactly the customer's outcome that you're trying to help them achieve, you can get there. If you don't have a clear understanding of that. I think vendors will try to push what they think solves the customer's problem and forces them to move to a new solution or a new tool or a new visual dashboard, that disrupts things. If you don't have everybody on the ground floor on up and agreeing to the new tools that they're going to use. They're just going to make things more complicated. How are</p>
<p>13:28</p>
<p>you addressing from a client perspective? All of this is great. All of those are wonderful solutions. And and quite frankly, if you're a manufacturer, if your energy, whatever, whatever industry you're in, you need to do this. No matter how painful it is, but you find trusted, you know, people companies to be able to help you with that journey. How are you? How's Hitachi vantara addressing this need for reskilling upskilling existing workforce?</p>
<p>13:59</p>
<p>Yes, the question. We have about 240 to 280 openings for software engineers as we speak. And it's getting increasingly difficult to find candidates to interview for get hired. We think that the skills gap is severe. We think it's widening every year, and the demand is out of whack with the supply. Yeah, we have a lot more need for competent, well educated engineers than the world is putting out today. As a result, not only us but we find our customers constantly investing in retraining of their workforces. One of the things that we are helping manufacturers do is establish a digital game bubble. Where you know, when a shift changes, you typically have the operators get into a room and to post it sort of drawing on a whiteboard, change the knobs and conditions at work to get them to yield that they did and what brought problems be observed in a machine. And all that information is usually just passed down to Macbooks, to conversations and institutional knowledge. But as many of these workers start to retire, and new ones are encouraged to join, there has to be a way to capture that information, we do that using what we call a digital camera works. It's a giant touchscreen, where inputs are recorded, is shared with other factory locations and other workers in other places. So now that knowledge is not only just best practices in that factory, and what happened on a particular day that got them a good result. But those learnings are captured forever used for training purposes, shared throughout the company, and is overall positive virtuous cycle.</p>
<p>15:44</p>
<p>If you see that you're you're right, I think supply demand that type of reality that test is impacting, specifically, let's say the IoT world, I mean, companies like yours, and others, and professionals like you and others, you you, you push the envelope in a positive way you create new use cases that were not there, because you realize that, hey, we got this technology, and hey, there's another technology we can, you know, marry them together in some way. And then we solve this problem, this is the use case, right? That, to me is a real sort of point of tension, because you guys are moving at a different rate than me. And, and I might be reviewing version one or two. And then you guys come knocking on the door and they say, Hey, we got version 15. That thing, but it's not. But that's what we have to do. And I sort of, you gotta grab that tiger by the tail, if I'm a manufacturer and just say, this is the reality of it, get going.</p>
<p>16:48</p>
<p>It is another great example of simple technology it uses in our booth right now, where we are going to be using LiDAR, you're counting the number of people and the flow, or the heading past our booth are coming towards the booth. Get out of here. You know, we are we have a live cover over two days. By the way, we shot three times as many people before lunch walking by our booth into certain direction than we did all day yesterday. Which means that today was just I think, heavier presence in the show not see today. Right? Yeah, you're right. So we've been doing this counting? Well, that information can be recorded. And and you know, we plan to share it with the organizers. So they know exactly which direction were people moving in? And that helps.</p>
<p>17:29</p>
<p>Okay, so just sort of sparked an interest like, where are the flows going? Right? Do they just naturally come this way? And go up? Or? Or how do you how do you lay lay out your conference floor so that your flows are really easy and sort of sort of the put us into the casino, you know, you get in there and yeah, check it out there just being able to sort of roam around. That's a hell of an idea.</p>
<p>17:54</p>
<p>We have all the reports, able to export them. And by the way, no personally identifiable information. And it's all live events. Yeah. So all we do is record the follow a certain direction versus another one and it gets recorded. That's just help the organizers next year plan to flow people better.</p>
<p>18:13</p>
<p>Yeah, but that means you're gonna have to put out other whatever LIDAR sensors in other parts of it.</p>
<p>18:20</p>
<p>No problem. All you need them is in a few alleyways. A few of the main out. Yeah. And you have</p>
<p>18:25</p>
<p>to come on by to see that dog. I think that's what I want to do. Oh, I will. I'm shameless. Absolutely shameless with that. Oh, my gosh. So we've got a lot of stuff happening at Hitachi Ventura. This is the first time you're at the show first</p>
<p>18:39</p>
<p>time you me personally at this show. Yeah. She's been here. Hitachi has been a number of times. Yeah, you guys are still responsible. I'd be our silver sponsor of the show.</p>
<p>18:51</p>
<p>The silver. See, it's cool. You guys rock man, I got to tell you my perspective. There are many companies that I work with, and all of them absolute joy, don't get me wrong. But I find Hitachi Vantara always been very innovative. Sort of never stopped thinking has a passion to solve problems, help companies succeed. And and I think that that's an admirable quality or culture that exists at Hitachi Vantara. How do people get a hold of you should make</p>
<p>19:28</p>
<p>should make doc Mehta and Hitachi ventura.com are on LinkedIn. I'm on wireless. Next.</p>
<p>19:34</p>
<p>Thanks a lot. Good man. That's exactly it's better to meet you in person as opposed to on a terminal monitor or whatever it is. All right. Once again, you're gonna have all the contact information for some eek out on industrial talk.com. So if you're not, you need to get a hold of this gentleman need to get a hold of Hitachi Ventura, and begin to that digital journey. It is a must. They'll make it as painless as possible, but just recognize that decision has to happen. Again, we are broadcasting From the IoT solutions World Congress, it is an exceptional event. You get to meet people like Shamika and others who have a passion to help you succeed. So put that on your bucket list. We're going to wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. Again, thank you very much for joining industrial talk. Shamik Mehta. Go out to his backyard. By the way, I'm looking at it right now. LinkedIn, and it looks like he's got a new mug shot out there looking quite dapper. Shimmy, you gotta connect with them. They never stopped thinking that Hitachi Ventura and that is a wonderful thing. And you need trusted individuals, as I keep on saying, to help with that digital transformation journey should make doesn't disappoint, go reach out, please do that. Also, the industrial talk, expanding ecosystem, it is a platform that celebrates you each and every day, you need to be a participant in it. Because we need you to collaborate. We need for you to continue to innovate, you need to continue to solve problems. And that is a collaboration, conversation. So industrial talk is here for you. Go out to industrial talk.com. Connect with me. See how we can get you on the podcast, have a conversation or two. It's wonderful. And we truly appreciate what you do in industry, in manufacturing in oil and gas. And I think there are a lot that just amplify your message. All right. Homework Shamik Mehta, you got to reach out to him, connect with him. All right, be bold, be brave, dare greatly. And you're hanging out with Shoemake and others within industry and you're gonna change the world because you are. So that's what you're all about. Thank you very much. Once again, for joining industrial talk. We're gonna have another great conversation from IoT solutions World Congress Barcelona, you can bet on that.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/">Shamik Mehta with Hitachi Vantara</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Maureen Foresman and Steve Mathers with Verizon</title>
		<link>https://industrialtalk.com/episodes/maureen-foresman-steve-mathers-verizon/</link>
					<comments>https://industrialtalk.com/episodes/maureen-foresman-steve-mathers-verizon/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 15 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/maureen-foresman-and-steve-mathers-with-verizon</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at the Digital Manufacturing Summit and talking to Maureen Foresman and Steve Mathers with Verizon about "Working together with a keen eye on your Digital Transformation outcomes".  Get the answers to your "Connected Solutions" questions along with Maureen and Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/maureen-foresman-steve-mathers-verizon/">Maureen Foresman and Steve Mathers with Verizon</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/584feb0c-1e8e-42ca-916e-28ba62aa4b65"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at the <a href="https://transformindustry.com/" target="_blank" rel="noopener">Digital Manufacturing Summit</a> and talking to <strong>Maureen Foresman and Steve Mathers with Verizon</strong> about <b>&#8220;Working together with a keen eye on your Digital Transformation outcomes&#8221;</b>.  Get the answers to your &#8220;Connected Solutions&#8221; questions along with Maureen and Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MAUREEN FORESMAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/maureenforesman/" target="_blank" rel="noopener">https://www.linkedin.com/in/maureenforesman/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/verizon/" target="_blank" rel="noopener">https://www.linkedin.com/company/verizon/</a></p>
<p><strong>Company Website: </strong><a href="https://www.verizon.com/about" target="_blank" rel="noopener">https://www.verizon.com/about</a></p>
<h2>STEVE MATHERS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/srmathers/" target="_blank" rel="noopener">https://www.linkedin.com/in/srmathers/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Maureen Foresman and Steve Mathers with Verizon" width="500" height="281" src="https://www.youtube.com/embed/TlQwQf2ojsc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>work, steve, industrial, data, conversation, roadkill, manufacturing, maureen, cases, roadmap, manufacturers, verizon, cellular, innovation, companies, business, industry, conference, transformation, downtime</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means? insights into your connected assets. You're in the digital transformation game. You have to have that insights into what is connected. Go to Armis.com Find out more, you will not be disappointed. As well as NEOM that's any om go out to neilmed.com Simply put in the home it will be a destination a home for people who dream big NEOM dreams big and want to be part of building a new model for sustainable living, working and prospering. That's NEOM.com Go out there. Find out more. It's exciting. They are dreaming big NEOM.com</p>
<p>01:00</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right.</p>
<p>01:18</p>
<p>Welcome to industrial talk the number one and I mean numero uno, industrial related podcast in the universe. And I'm not overselling that that celebrates industry professionals all around the world because you are bold. Yes. Brave. Absolutely. You dare greatly and you're changing lives and you are changing the world each and every day. That's why we celebrate you. We are broadcasting fortunately for you and I, we are broadcasting from the digital manufacturing Summit here in Chicago. And it's a wonderful event. And you know, what makes it wonderful. We've got professionals roaming around that have a passion to to solve your problem. You got to reach out to them. They are your digital Sherpas. Ella that was sort of weird. All right, Hot Seat, we've got a twofer for the hot seat here. We've got Stephen, and Maureen, they are with Verizon. And we've got a couple of topics. So let's get cracking. Do Hey, how you guys doing?</p>
<p>02:15</p>
<p>Great. Thanks for having us.</p>
<p>02:18</p>
<p>Pleasure is all dog on line on this side of the mic. You guys, if you've been a good, good conference,</p>
<p>02:27</p>
<p>it's been excellent. We have really, you know, been very impressed with the quality of the speakers. And we've really been able to interact a lot with a lot of great customers.</p>
<p>02:38</p>
<p>You know, it's interesting, it's like a, I don't know, it's a very collegial, smaller, you know, I just I do large conferences. This one seems like everybody's like hanging around a table chatting, you know, trying to figure out solutions coming up with new use cases. Because apparently that's what we do here. We use case the heck out of everything. So that's, that's bottom line. Before we get into the topic of conversation, Maureen, for the listeners of industrial talk, give us a little background on who you are, where you come from.</p>
<p>03:09</p>
<p>Sure, sure. So Maureen Foresman. I'm with Verizon, manufacturing innovation specialist. And I live here in Chicago, Illinois, spent most of my career in the Detroit area. So I've worked a lot with automotive manufacturing, my career, and but a broad base of manufacturers. And I find that the you know, the issues and concerns that manufacturers are trying to solve every day are just so interesting. So I consider it a privilege to work with the clients.</p>
<p>03:43</p>
<p>Don't you think that for me personally, I mean, I get to talk to a great law, a lot of great people, I think there's a buzz out there. And the buzz is truly a desire, and it has to be collaborative. I don't think any company is going to be able to, you might have a little piece of the pie of the solution, whatever it might be. But I think it's truly collaborative. And you're not going to you're not going to get away with that. All right, Steve, give us a little background of</p>
<p>04:08</p>
<p>411 on you. Yeah, so Marina and I are on the same team. We're driving digital manufacturing, innovation and roadmap planning. And we love to talk with manufacturers. My background is kind of broad and varied. So I started out in agriculture, right. So I started out with green giant Pillsbury General Mills, over to simple technologies.</p>
<p>04:30</p>
<p>There's, there's, that's a topic. That's a topic.</p>
<p>04:34</p>
<p>But you know, what, that that's really boding well, for some of my conversations with manufacturers, especially in the agricultural arena, so there's a lot of technology requirements that they're coming up with, right. So think of a company that's raising hogs and making bacon right 500 farms across the country. What do they want to do? They want to do a better job of managing their, their their farms themselves. Yeah. How much fertilizer Should I put on how much of these hogs? Wait, let's get rid of the hogs that aren't gaining as much as they should?</p>
<p>05:05</p>
<p>Yes, yes. See, I had a conversation when I was in Barcelona last week with a company called cattle i. And, and they, they use technology to sort of manage the milk production of cows. So they're able to sort of get the bad foot and it's it. If anybody wants, if anybody pushes back on anything with, with AG, farming, whatever it might be, that is a heavy science, you know, industry. All right. Let's get on. You're both here. And you both are had a topic that you were speaking, Marie, and I want to talk to you a little bit about that industry for for dot O, and how did you put your topic?</p>
<p>05:47</p>
<p>I said, Do you have a roadmap? Or are you leading yourself to a dead end? kind of pose that question, a little bit of controversy. But, you know, indeed, what Steve and I encounter when we work with manufacturers is everybody's doing a lot of very interesting. Let's call them experiments. And in my analogy of a road trip, or roadmap, I called some of these experiments, roadkill.</p>
<p>06:17</p>
<p>She's here till Friday, if you want to catch her comedy act, well done.</p>
<p>06:21</p>
<p>And the reason I referred to him that way is because, you know, oh, yeah, we tried, you know, goggles, and AR VR for training for, you know, remote worker, but it wasn't fast enough, and it made people dizzy. And so there they are sitting on by the side of the road roadkill, right? Yeah. You know, very similarly, we're working with a lot of manufacturers who are really trying to light up a lot of AGVs, automated guided vehicles, various robotics, and they're out running their current network capacity, whether it's wireline or wireless, they're just out running it, mostly Wi Fi issues is what is coming our way. So you know, actually hit a client where the AGVs are stopping intermittently all day long.</p>
<p>07:11</p>
<p>That a good for anybody? No, it was that at all. So what's interesting, and I think a part of that conversation. We speak within manufacturing, the desire of collecting data, right? We collect data, we can collect data all day long. It's all fantastic. But the reality is, is that we need that ability to connect. It's like I can I can get it, I can collect it, but how do I connect it to the meaningful whatever? That end result? Right. And that's a big deal, then, and I think Verizon is one of the leaders in the ability to connect remotely, whatever the tools, you guys are going down 5g. I mean, I might as well say you guys have 5g phones. Okay. And Steve? Yeah, it's all good. You're dealing with the latency, you're dealing with all of the the bandwidth, all that kind of stuff. All right, Steve, you're talking What are you talking on?</p>
<p>08:07</p>
<p>I was talking about developing and prioritizing value cases as it relates to industry for Dotto roadmap strategy. So what's happening is the business is in manufacturing, you're saying, hey, we need more data extracted out of our state. Just like you're saying, Yeah,</p>
<p>08:23</p>
<p>I need more data.</p>
<p>08:24</p>
<p>I need more data. I want to do advanced analytics. I want to do predictive maintenance, because I can't afford to have these machines go down for very long, right? Oh, it's millions of dollars of downtime. Yeah, and last inefficiency. And so what what we try and do is say let's, let's help prioritize based on our experience, where does connectivity from a cellular perspective come into play? Not, you know, Wi Fi is still going to be around for a long time. But like marine said, a lot of these use cases that are driving innovation and transformation require much level much higher levels of broadband connectivity, data connectivity, and low latency.</p>
<p>09:02</p>
<p>And it's not going to stop, right. I mean, if there's as, as the market begins to, I mean, learn more, you know, there's always add learning curve. But as you continue to learn more, you want more, you want to be able to access the data, you want to be able to draw insights and conclusions from it. Because that just makes sense for your business that creates greater resiliency for your business, and more of a legacy. But with that, you know, I think I think the continent of Australia will just be one big cloud farm. Just I don't know, I don't know. I mean, it's just how do we do? We're just collecting data. Hey, otherwise, we'll just give it a</p>
<p>09:47</p>
<p>shot. I got another data point for you talking about data. Yeah, right. That data point is about security, cybersecurity, and data security. Here's what's happening as we go through that.</p>
<p>10:00</p>
<p>No, no. Listen, I have this go for it.</p>
<p>10:02</p>
<p>All right fire as we're going through the transformation and roadmap planning with our manufacturing clients, whether it's operation technology, it technology, the seaso, the security teams. Yeah. Very concerned about, hey, wait a minute. We've got everything locked down today. If we get into cellular, what's gonna happen to our security structure? Yes. Very important.</p>
<p>10:21</p>
<p>Giddy up. And you know what's interesting, I want to have that conversation. I want to have that cyber conversation. You know what the problem is? Nobody wants to have that cyber conversation. Nobody wants to sort of air their dirty laundry. Nobody wants to say, Yeah, I went down this data transformation journey. It was great, man. We had a little bit. A little penetration point right there. Yeah. Nobody wants to do that. No. But But again, you bring up a good point, Steve, that the reality is, you've got to lock it down. As you continue to go down this transformation journey, whatever it might be. Yep. That means more opportunity for nefarious behavior.</p>
<p>11:04</p>
<p>Absolutely, absolutely. Automation, the more vulnerability there is absolutely no question.</p>
<p>11:10</p>
<p>And again, we're in the process of learning more and more and more, and we're, we're becoming more comfortable with the conversations, there's going to be more, and then there's going to be more use cases, and there's going to be more collaboration. And there's going to it's just, it never ends. Now Maureen, when we start talking about roadkill, how do you you mentioned it, not me. I'm in trouble now. But it's true. I'll give you an example. There are a lot of companies saying hey, we're going to be a maintenance centric, we're going to be a reliability centric organization, right. And here's our, here's our infrared camera gun, whatever it might be with, here's our vibration tool. Here's, and we're gonna get this on a routine, you know how many times I go into cubicles, and they see the things collecting dust, exactly, exact roadkill, and they just never, never execute, it's done. We're not</p>
<p>12:07</p>
<p>able to reach our aspirations, because we haven't built ourselves a platform, a foundation underneath and infrastructure that really can perform with that technology. And you know, with regard to what you said, Scott on, you know, Australia becoming the biggest cloud firm, which is kind</p>
<p>12:24</p>
<p>of cute, but somebody's got to be it. But,</p>
<p>12:26</p>
<p>you know, we're really seeing a return to edge computing in a more enhanced and more sophisticated way.</p>
<p>12:34</p>
<p>Yes. It's like, okay, we are on prem, now we're in the cloud. Now, we're coming back to sort of my on prem. That's</p>
<p>12:41</p>
<p>right. That's right. Because, you know, all that data and all that analytics, it doesn't do us any good. If it can't help us react immediately to the problem at hand. And this is the promise of edge compute with a high speed network backing it up.</p>
<p>12:56</p>
<p>It's, it's funny. Because I know that my expectations, whenever I do certain things, it has to be immediate. And now, this is the way we are being programmed now. Right? And it's just, and you can't, I mean, there's some risks, if you have some latency, it could be, whatever, 10 seconds, whatever it might be. 10 seconds too long. Yeah, that's right. David. I mean, it's just yeah. So you need once again, I think it's a it's a, it's a blending of on prem cloud, you know, and, and how that works. So with that said, so what do you see it sort of going right now with, with and I have to say, 5G, do you find that your solutions, sort of finding a better fit in where this digital transformation going?</p>
<p>13:50</p>
<p>I think so I think that we're, you know, personally, I've been kind of, you know, a couple of years into this journey, talking with manufacturers, about the kinds of use cases, you know, that really demand 5g And the low latency, the high reliability that it can deliver, we see it really kind of emerging in these areas where there's computer vision, where quality detection where the</p>
<p>14:17</p>
<p>weather, you can't have any Yeah, you can't have any latency with</p>
<p>14:21</p>
<p>not unless it's acceptable to produce a certain amount of bad product. But really, what we're coming to is we're working toward an environment with zero downtime, zero defect, is a very challenging situation. But unless we have immediate response, we will never get there. And so that's what's really kind of propagating that, you know, sense that we need that network that helps us do this in a zero defect manner. AGVs are another area that we seem to see that low latency really being meaningful to</p>
<p>14:59</p>
<p>you Yeah, you don't want it to be delayed, and then it runs into something. Hey, I almost had it. And we almost stopped it. It's an it's an almost thing. What? What type of Steve, what type of pushback? Are we seeing? So there's always roadblocks are always, you know, this sounds great, okay, I can, I can take this asset, I can start pulling data, I stick it out on the edge, I've got some stuff and then I'll send some data into the cloud and let that cloud do whatever it needs to do to but I'm, everything's great. And it's wonderful. What are the push backs?</p>
<p>15:31</p>
<p>Yeah, a lot. A lot of it is education, right. So especially an operation technology, a lot of the plant folks are very comfortable with what they have. But they also know that changes is in the wins, right is value cases that are coming at him, because of the demands of the business to be more efficient, to get more information and make those decisions more quickly. Give me an alert, when I got something ready to go down, I'd like to attack that upfront to reduce downtime. And the other thing is, you know, it's all about a we think a crawl Walk Run strategy, right? Because you're not gonna, you're not gonna introduce these big transformations in one big chunk. Yeah, so let's, let's hit a value case, let's prove the value in the metrics for success using cellular capabilities and edge compute capabilities. Once that's proven, and any development ROI model, right and possible ownership model, how's the business going to sell this in to their budgets unless they really prove it out. So there you go.</p>
<p>16:27</p>
<p>It always gets down to the human component and the component of true value to my business. It you can't just, you know, hang your hat on something shiny and bright. And it doesn't add value to the organization or the bottom line and make it more efficient, make it safer, whatever, whatever the drivers are. But I think that you guys live in a world of speed. Yeah,</p>
<p>16:57</p>
<p>I have the need for speed. Yeah,</p>
<p>16:59</p>
<p>it's it's the speed that the innovation is speedy, man, and normal. And I think to your point, Steve, this education has to constantly happen. I like the incremental approach. I like it. But for me, talking with all of you, you, you know, Trailblazers out there. You guys are constantly thinking of new use cases, more this different innovation that and you're in you see, oh, we can work with here. And here's another That to me is a real challenge ay. Ay. Ay ay ay the guys do.</p>
<p>17:36</p>
<p>Yeah, you can't consume it until you can incubate it and test it. Yes. Put it that way. Right. They're not going to consume these big transformations. Yeah, until we feel comfortable with it. And</p>
<p>17:45</p>
<p>it's true. You mentioned something early on to Skype that I think it's really important. You know, these are collaborations, you can't have anything, nothing big is going to happen in this complex world of ours, you know, without bringing together a lot of parties. So we're typically working, we brought partners with us to this conference, Hitachi, IBM Maximo at Apple, Ericsson, you know, all are with us at this conference, talking with our customers. And, you know, these are the folks that will bring with us to work with clients to really bring together a full solution. And the client will bring in other partners as well, inside and outside their organization.</p>
<p>18:30</p>
<p>I love that. And I love it, because I believe, because of the convergence, because you're bringing in companies that are actually doing it. So I got a level of trust and comfort to know that I'm working with somebody, some some person, and it's one thing to be Verizon got it thumbs up, but it gets down to that person to person conversation, relationship, trust, relationship, trust. So it's all perfect on that, you know, it's just, I can't speak more highly of that just because well, you guys are cool. No, I said that, but I think you guys are cool. So as we wrap up, as we close out, I'm sure somebody out there saying, Gosh, I want to talk to a Marine. She's awesome. I have roadkill how do they get ahold of you?</p>
<p>19:30</p>
<p>Oh, goodness. Well, you can get ahold of me at Maureen Foresman Maureen foresman@verizon.com or, you know, phone numbers were two.</p>
<p>19:42</p>
<p>Well, I'm gonna have it all out there on industrial talk. So I'll have that out there. Steve. How do they get a hold of you?</p>
<p>19:49</p>
<p>Stephen mathers@verizon.com spelled Ste pH en dot Mathers. Yeah,</p>
<p>19:55</p>
<p>the parents had to do that too. Well, you guys You're absolutely spectacular. I really enjoyed the conversation. I think that is, I think, personally that there's this energy for the future. And I know you guys are writing I wish I was younger. Because I don't know what to I mean, come on you you What is it gonna look like in the future? I'm just telling you, it's gonna be bright. All right, listeners, we're gonna wrap it up on the other side, we're gonna have all the contact information for Marina and Steve. So fear not, do you need to reach out to them? Well, I highly recommend that you reach out to them because they have some answers. So stay tuned. We will be right back. Thanks, Scott. Yeah.</p>
<p>20:33</p>
<p>You're listening to the industrial talk, Podcast Network.</p>
<p>20:38</p>
<p>All right. Once again, thank you very much for joining industrial talk. Remember this platform, this ever expanding industrial ecosystem of problem solvers is dedicated to you. You are bold and brave and daring greatly. You are changing lives and you're changing the world. Thank you very much for what you are doing and also a hearty thank you to Maureen Forsman and Steve Mathers reach out to them great stack cards out there companies, Verizon, and you need to have solutions to connect all those devices. And I'm telling you and you need, you definitely need individuals who know what they're doing. Maureen and Steve are just that reach out to them. You'll have all the contact information out on industrial talk. Also, if you go out to industrial talk, we've got conferences, we're going to be broadcasting on site at these conferences. Look, see if I'm, I'm out there and team industrial talk is out there. You know, reach out saying Hey, Scott, let's connect at this conference. We'll make it happen and tell your story. Again, thank you for being who you are, for your industrial professionalism. Be bold, be brave, daring greatly. I say that all the time hanging out with people like marine and Steve, and you're going to change the world. Thank you very much. We're gonna have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/maureen-foresman-steve-mathers-verizon/">Maureen Foresman and Steve Mathers with Verizon</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/f98cd77c-408b-467e-8957-eb1e1f23be3f/Maureen-20Foresman-20and-20Steve-20Mathers-20Verizon.Mp3" length="31786415" type="audio/mpeg" />

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		<title>Mark Sage with AREA</title>
		<link>https://industrialtalk.com/episodes/mark-sage-thearea/</link>
					<comments>https://industrialtalk.com/episodes/mark-sage-thearea/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 05 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/mark-sage-thearea</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Mark Sage, Executive Director at AR for Enterprise Alliance about "Enterprise Augmented Reality to improve productivity, lower cost and improve safety".  Get the answers to your "Industrial Collaboration" questions along with Mark's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mark-sage-thearea/">Mark Sage with AREA</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/de453781-205f-44ad-8b41-9d9319d96d2e"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Mark Sage, Executive Director</strong> at AR for Enterprise Alliance about <b>&#8220;Enterprise Augmented Reality to improve productivity, lower cost and improve safety&#8221;</b>.  Get the answers to your &#8220;Industrial Collaboration&#8221; questions along with Mark's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARK SAGE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/sagemark/" target="_blank" rel="noopener">https://www.linkedin.com/in/sagemark/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ar-for-enterprise-alliance/" target="_blank" rel="noopener">https://www.linkedin.com/company/ar-for-enterprise-alliance/</a></p>
<p><strong>Company Website: </strong><a href="https://thearea.org/area-resources/" target="_blank" rel="noopener">https://thearea.org/area-resources/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mark Sage with AR for Enterprise Alliance" width="500" height="281" src="https://www.youtube.com/embed/3TMGM-_6R4g?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>augmented reality, people, companies, technology, real, ai, world, iot, absolutely, organization, alliance, industry, enterprise, sage, area, mark, industrial, listeners, conversation, business</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com Find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. Hey, and welcome back to industrial talk. Thank you very much for joining. We were on site at the IoT solutions World Congress, Barcelona, Spain, and you need to put that event on your bucket list plan for to 2023 because it's an incredible, incredible venue with incredible professionals, solving problems and that, you know, you if you want to listen to the other interviews, they're all out on industrial talk now in the hot seat this time, his name is Mark sage, He is the executive director at augmented reality for enterprise Alliance or area. And we're talking about how augmented reality will be impacting your business, the future of manufacturing industry and everything in between. It's an exciting time. And of course, we're all about that education. We're all about that collaboration and and definitely innovation. This conversation is dead center. Now think about becoming a part of the industrial talk ecosystem, because then you get the hang out with Mark sage and many others. So enjoy this conversation on augmented reality.</p>
<p>02:30</p>
<p>All right, hot seat Mark Sage. He's going to lay down some sage advice. I had to do it. In augmented reality enterprise. Alliance. Let's get cracking. You know? It's The pleasure is all on this side of the mic. Absolutely. So yeah. How long you been here at this conference? You just sort of arrived, just flew</p>
<p>02:59</p>
<p>in this afternoon, gave a talk and flying back. Now you</p>
<p>03:02</p>
<p>are a you're a globetrotter and trendsetting type of guy. All right, let's, let's for the listeners out there marks age. Give us a little background, where you come from, and then we're going to talk about augmented reality, because that is a cool topic.</p>
<p>03:16</p>
<p>And it certainly is a cool topic. Thanks, Scott. So I've been around in the mobile business for about 15 years working for various different operators. And ended up that kind of work, running some global alliances, looking to compete with the likes of the Apple iPhone, iOS and Android operating system, and just loved the idea of running alliances, where you bring in different parts of the ecosystem together to try and solve some real business problems. And then had the massive opportunity of running the area.</p>
<p>03:53</p>
<p>So defined for the listeners, in general, what is augmented reality?</p>
<p>04:01</p>
<p>Absolutely. So like to think of a continuum. We're normally in the real world, we spend most of my time in the real world, thankfully, some people more than others. Absolutely. On the other end of the spectrum is the virtual world. So we've heard often seen films and kind of understand virtual reality or completely in a virtual environment. There's nothing real in augmented reality is basically putting digital content on top of the real world. So you're still in the real world. But you're able to see that digital content in different forms different guises.</p>
<p>04:35</p>
<p>See, that's a hell of a definition. Because I think that there's confusion with there's there's an overlap between augmented reality and virtual reality. I think that that's a great way of being able to define it. Okay. So you're here. Augmented Reality enterprise Alliance? Give us give us a little 411 or background. You don't have 411 In the UK, what do you have for information? If you want to dial something, Google? Yes, it's Google. So give us the Google about this area.</p>
<p>05:15</p>
<p>It's got the kind of very simple what we're trying to do. It's a global organization, helping to accelerate the adoption of enterprise AI. When its long form, AI, enterprise Alliance, global membership, not for profit Alliance, dedicated to helping accelerate the adoption of enterprise AR, creating a strong ecosystem.</p>
<p>05:41</p>
<p>It's true, but, you know, I've been very fortunate to understand a lot of people are using ecosystem, and therefore I'm using the word ecosystem, and we are creating an ecosystem to, but mine is more to sort of revolves around gin and tonics. So this is global, nonprofit, great adoption of, but it's augmented. So you popped in AI, right? No,</p>
<p>06:11</p>
<p>My English accent, it was definitely a</p>
<p>06:15</p>
<p>see it is to see Yeah, so no to that, listeners, it's still AR. Which, which I guess I wasn't sharp enough to put it together. But that's okay. last interview, I can make those mistakes?</p>
<p>06:30</p>
<p>Absolutely. You do they bring up an important part. Yes. Because the bottom line, and you've mentioned it in your introduction, it's about solving real business problems. So it could be a combination of IoT data coming out of different solutions and different parts, AI might be involved by making some sense out of that content turned into information, AR augmented reality, is really about being able to show a view and work with that content, it's that kind of visual layer on top of it.</p>
<p>07:00</p>
<p>So I get it, I think it's very good. And I think that in the real world, if I had a series of assets out in the field, whatever. And let's say I have this sort of digital twin solution, then I can also put in a sort of a augmented reality type of component to that, and really, from my desk to have a real, real insights into the operations of my assets and be able to make good decisions, tactical decisions that are truly beneficial and, and timely.</p>
<p>07:37</p>
<p>Absolutely, and strategic decisions as well as strategic. So if we look at a couple of simple use cases, that's kind of tend to focus on the problems that can be solved. So again, using digital twin, potentially, but one of the things you could be is I want to create a new manufacturing line, I need</p>
<p>07:54</p>
<p>to bring in Oh, that's a use case.</p>
<p>07:56</p>
<p>Well, it's all about Yeah,</p>
<p>07:59</p>
<p>go ahead. Sorry. As I walk all over you because I'm a professional.</p>
<p>08:04</p>
<p>No, it's the kind of visualization. So if you have a new manufacturing line, you may need to put it, you may need to bring that up really quickly. You need, they need to bring new equipment in to the building. Now, again, using digital twin and AI, you can actually walk around and see if this will fence if it's gonna go around bends and stuff like that. So you can visualize the space you're in and use AR to understand the most effective way to get that those assets in as one very kind of simple, not simple, but useful use case, I would say where the industry is at the moment, we're doing a lot more and because COVID as well, but the remote Assist is the board's huge ships, and companies are making real return on investment, invest in this technology, because they don't have to have people traveling when something breaks down, you know, maintenance, stuff like that it doesn't have to travel everywhere, you know, the co2 emissions are reduced. And basically the the person with a problem in front of them is speaking to an expert anywhere in the world. Anytime that experts put a digital overlay on what that that individual needs to do to solve the</p>
<p>09:08</p>
<p>problem. See, I think that there are good and bad things that took place in COVID Look good is that I think it's it's accelerated the solutions like this and others. And I don't think it's ever gonna go back.</p>
<p>09:23</p>
<p>Absolutely great. And I think one of the kind of challenges some of the barriers to adoption, we call, you know, in AI, you have something called pilot purgatory, stuck in pilot the whole time kick around and trying to look at ways of leverage it. And using the technology. Well, remote assistance was a great way and because they had to suddenly think about, well, we need to think about the network. You're gonna have a limited number of people actually on the manufacturing floor. Yeah. How do we make sure that the downtime is reduced? So networking was much better remote assistance, all these kinds of tools that needed to allow companies to be better digitized, you know, once they've done And then there's a whole bunch of other solutions using these other technologies we talked about, it doesn't stop.</p>
<p>10:05</p>
<p>Because I find that companies that have been in this sort of journey who have said, Yes, we need to be in it. Yes, it's painful. Yeah, I get it. But we need to be there are in better position today, because they went through that sort of gauntlet. And they're able to have a more resilient type of business. And once again, never going back.</p>
<p>10:29</p>
<p>No, and to be honest, to stay competitive in the global market, they have to be yours. You can't, you can't be, you know, an old traditional company. I've seen them. And I've been in them where they're pushing PCs up and down the floor kind of maintenance, looking at old 3.1, Windows screens with maps and diagrams and the longest cable and just don't see it business with that today. So they need to look at this new technology and what what they need to do to digitize to do that digital transformation. And I</p>
<p>11:03</p>
<p>think I think the message is resonating. I think that they're, I think with your, your your alliance here, I think, and it's with OMG to it, right?</p>
<p>11:14</p>
<p>Yeah, absolutely. It's probably worth me, Scott, just explain a little bit about who's members of the alliance Yeah, gives you an idea of the kind of higher level there's three different segments. So there's the companies deploying the technology, as a concept, Boeing and Medtronic, Welsh Water, Rockwell, so So these companies that are out there, that are doing it within their own environment, so they're learning a lot and be able to bring that knowledge back. Then there's another group of providers, the technology, we tend to, in the AR bits, separate that into hardware providers. So the Microsoft's the magic leaks, real well in a whole bunch of other device providers, and then the software providers as well. And then the third group, we have a bunch of non commercial organizations, so things like government agencies, research institutes, universities, and standards organizations. And when you bring all of that melting pot together, kind of knowledge across a whole bunch of different subjects, becomes really strong, people are learning from each other developing best practice, they're not making the same mistakes that they could have potentially do without speaking to and learning from other people. And then we layer on a bunch of kind of content or information that they can use. So we focus on some of the barriers to adoption, things like security, safety, human factors, and creating anything from infographics to playbooks to really detailed research on anything from ROI calculators to gear with us, 5g and AI are doing to looking at human factors and best practice and a whole bunch of different things. So it's, it's that kind of melting pot of knowledge conversation, best practice, that really helps drive to successful implementation.</p>
<p>12:57</p>
<p>I don't know how you succeed in this this IoT world is this industry for Dotto without a collaborative type of model, because there's, I just don't see it.</p>
<p>13:11</p>
<p>I think you're absolutely right. And I think the companies that realize that, you need to understand where you need to compete, and then where you need to work together. And I think the companies that started to understand that we're the ones leading this kind of technology, and to be honest, would be a much better position to 510 years time, make this journey. Now. The other ones are going to pay struggle to play catch up.</p>
<p>13:34</p>
<p>Yeah, no, you're, you're spot on. I, you can't be I mean, this is so important. And, and, you know, listener, you just don't be prideful. You need to be a part of organizations like that. You just do and you need to contribute. You need to, you might have something valuable for, you know, people who succeed, I think there's just so it's imperative.</p>
<p>13:58</p>
<p>Yeah. And I think, you know, when people have gone through to deploy this technology, because there's also a big human element to it.</p>
<p>14:05</p>
<p>That's it. It's all here with the commodity, you know, it is yeah,</p>
<p>14:09</p>
<p>yeah. But people think it's like, oh, well, we're just deploying another set of kind of tablets or mobile phones, like, actually, that's the worst thing you can do. You're dealing with people that are actually doing work. Now. If you work with them at the very start, understand what their problems are, and how this technology can help them. They are going to be the biggest advocates of it. If you say to them, right, here's a I put this wearable device on and start doing your work. Your project will fail or it's likely to fail, because these people have some drama, you're doing something I don't know if I need it. I haven't been involved. I don't like this. They're kind of natural reaction, which is unfortunate, but</p>
<p>14:46</p>
<p>sadly, but it's it's a common tale. Because how I wasn't a part of the conversation, but you know, I think we've you've got a great alliance here. I think that It's really important. I think you're pulling in the right people, right organizations, right companies to be able to come up with sort of a roadmap that people need.</p>
<p>15:09</p>
<p>Yeah, I think and I think that legacy, what's on your mind as we develop that next kind of pot is abandonment, interoperability and standards. So as the industry matures, technology matures, companies are looking for that kind of standards development, that will be something have</p>
<p>15:25</p>
<p>to it because it's all about humans and trust I trust and an organization like this, it just naturally trust it, because you've got plenty of companies putting value into it like that. All right, how do people get a hold of you mark?</p>
<p>15:43</p>
<p>They can look at the area website, www dot, the area.org. Or, as the area</p>
<p>15:51</p>
<p>I'm digging the fact that you got that URL.</p>
<p>15:54</p>
<p>I go there a lot. No, it? Well, there's a huge amount of content, you know, people are interested, and we're gonna have a stick around there. You know, it's not always easy to find stuff, because there's so much there. And we're working on that. But we want to be a resource</p>
<p>16:07</p>
<p>for everybody. All right, that's Mark sage, the organization is area for augmented reality. And not to see I'm trying old eyes. Now, augmented reality, for enterprise alliances worn out. Anyway, that was fantastic, my friend, thank you for being flexible. We just, we just ran into each other and you were ready to go. Look at as I called you on the spot. You're a professional if this whole augmented reality thing. You got a good professional in podcast. All right. All right, listeners IoT solutions World Congress, that's where we're broadcasting, it is in Barcelona, excellent organization, you need to get involved. So thank you very much. We will have another great conversation shortly. So stay tuned. You're listening to the industrial talk Podcast Network. All right. Once again, thank you very much for joining us real talk and hearty thank you to Mark sage. What a great opportunity to interview him to have that conversation on augmented reality at the IoT solutions World Congress, How about them apples, the future's bright. And you know, at industrial talk, we're always I mean, I guess I always harp on it i, because I'm so passionate about the need for an industry, to educate, to collaborate and to innovate. And here's here's area, here's Mark sage. He embodies all of that. He's constantly educating, you go out to his staff card out on LinkedIn, reach out to him, Hey, you could see the articles that he just produces about augmented reality, how that's going to positively impact your life. It's an amazing thing. And he's also about collaboration. Because area is a is a collection of individuals and companies that have a passion to try to really bring that augmented reality to the your enterprise, it's going to happen, your minds will be involved and engaged and collaborate. And then it's just going to continue to be innovative. And I just, it's an exciting, exciting time. And it's such an honor to have that conversation with marks agent, and of course, many at the IoT solutions World Congress. And again, put that on your bucket list. It's a must attend event, even though Mark flew in and flew out. It's a busy guy. But anyway, they're talking about all of that at IoT solutions, real calm, and then some, and then some. And again, I'm just the guy that sorta Hey, I'm bringing a six pack of beer and having a grand old time and I get to soak up, you're coming to learn with me, so I get to soak up all that education. All right, we're gonna have to just call it Galata interview. People, be brave, dare greatly say that all the time. You got to be industries that but you got to hang out, you got to collaborate with people like Mark sage, and that you're not going to to end you're going to continue to change the world. Thank you very much for what you do. We're going to have as you know, I've got many more conversations at the IoT solutions World Congress. So stay tuned. There's more to come</p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mark-sage-thearea/">Mark Sage with AREA</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Dr. John O&#8217;Shea with Dell Technologies</title>
		<link>https://industrialtalk.com/episodes/john-oshea-dell-technologies/</link>
					<comments>https://industrialtalk.com/episodes/john-oshea-dell-technologies/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 01 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-oshea-dell-technologies</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. John O'Shea, Chief Digital Transformation Officer at Dell Technologies about "Collaborating with Industry Leaders to solve today's challenges with innovation and technology".  Get the answers to your "Industrial Collaboration" questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-oshea-dell-technologies/">Dr. John O&#8217;Shea with Dell Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5108da56-8f2f-4e00-9b9a-d199406440ac"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Dr. John O'Shea, Chief Digital Transformation Officer</strong> at Dell Technologies about <b>&#8220;Collaborating with Industry Leaders to solve today's challenges with innovation and technology&#8221;</b>.  Get the answers to your &#8220;Industrial Collaboration&#8221; questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DR. JOHN O'SHEA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/drjohnoshea/" target="_blank" rel="noopener">https://www.linkedin.com/in/drjohnoshea/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/delltechnologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/delltechnologies/</a></p>
<p><strong>Company Website: </strong><a href="https://www.dell.com/en-us?1659240497?1659240497" target="_blank" rel="noopener">https://www.dell.com/en-us?1659240497?1659240497</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Dr. John O&#039;Shea with Dell Technologies" width="500" height="281" src="https://www.youtube.com/embed/bSeL10H05EU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>John O'Shea Conversation</p>
<p>Mon, 8/1 9:23AM • 18:40</p>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>john o'shea, innovation, company, people, conversation, hybrid, technology, digital transformation, industrial, business, trusted, find, connected, understand, approachable, talking, john, connectivity, implement, drive</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org, find out more again, you will not be disappointed, you're just going to be happy. Alright, once again, welcome to industrial talk, thank you very much for joining a platform, an ever expanding ecosystem that is dedicated to education, collaboration, and of course, innovation. were broadcast and we were on site at the IoT solutions World Congress, you got to check out the other ones that we have done. And we're talking to Dr. John O'Shea, Chief Digital Transformation officer at Dell technology. And he's all about educating, and he's all about educating the executives about what is happening within the digital transformation space. And I'm telling you right now, you need to listen, so enjoy the conversation.</p>
<p>02:04</p>
<p>We got a hot seat, this is a good conversation. They're all good conversations. So don't take offense. They're all good conversations. John O'Shea, Dell Technologies as the company we're going to be talking about innovation, but from what you think about, we're going to be talking about innovation and how it's impacting, or it's going to impact. Or maybe the language is for C level people so that they understand the importance of love technology or innovation. Hi, how are you doing, John? I'm worn out. worn out? Hey, how long have you been hearing this show?</p>
<p>02:38</p>
<p>Have you might have been here since for two days?</p>
<p>02:40</p>
<p>You've been? Yes. Great, great</p>
<p>02:41</p>
<p>show. It's a great environment. Great people great innovation talks here. Fantastic.</p>
<p>02:47</p>
<p>I like the collaboration. It's not about the people that kind of get it is it is without a doubt. I mean, it's like the technologies technology. I got it, I got it. But you know what, what has changed drastically and we're going to talk about this. Three years ago, I was here COVID hits, I think COVID helped sort of speed up some decisions as a result related to, let's say, digital transformation for data, whatever you want to call it IoT. And, and we are here today, and the conversations have been revolving around how the technology is being used today. real use of the technology not, you know, theoretical or whatever. It's real stuff. So what we have is this, let's just let's just level set, John, give us a little background on who you are. And then we're going to talk about what you do.</p>
<p>03:33</p>
<p>So my role and methodologies is focused on two things. One is innovation. What is innovation do? What value basically innovation brings? What's the value? And how can we drive and understand our customers? How can we implement solutions that can bring that value to them, to scale them to the next level? So my role is as Chief Digital Transformation officer for IBM? And how I have a conversation, sea level conversation with executives in relation to how was your business assurance it? What does your business do? How does it work? who's doing what? And how can we do with the innovation? What innovation, what technologies that we can? How does our innovation, our technologies help your business? How can we work together to fill to fulfill this.</p>
<p>04:22</p>
<p>I like the fact that you're making it approachable, because let's say I'm Scott sixpack, I have a manufacturing business, and I have a I have a slew of headaches over here. I got on the air over here. And then here comes here comes John, in talking to me about innovation, and I know it too, just for me as a business to be resilient and has some sort of legacy associated with it. I need it. But do I really want to have that conversation? Because it seems like that's more headaches. I don't know. Can you make it simple for me? Can you just sort of put a chip in my head?</p>
<p>04:58</p>
<p>It's it's all about keeping It's all about people, period period. It is all about people. The technology is technology. Number one, but how does it people use that technology to scale and elevate your business has conveyed itself? That's not a caption. So think about, you know, what is your business? What are the gaps in your business? What are the processes you have? Are you over processed? Do you have too many procedures? What are connected with</p>
<p>05:26</p>
<p>year to year? Yes, they do? And do they have a lot of legacy systems? Yes, they do. And do they have spreadsheets? Yes, they do. So, so, what's great about that, and you're absolutely, and that's a real good conversation. And I think that that's an approachable conversation, I think what's we struggle within some more than others, is the ability to communicate the value in innovation, and, and in in a way that is truly approachable and consumable. And that's really your role.</p>
<p>06:03</p>
<p>Yes, you when you look at but you have to cut activity with people, you have to inter accountability, you have the functionality, and you have to structure around. So connecting the dots to the value connecting the dots, optimization, connecting the dots to the future thought leaders in your company. Yep, we want to talk to you, in your company to drive the innovation for you.</p>
<p>06:25</p>
<p>Do you ever have conversations as long with that? And I'm going to I'm going to just say, hey, you know, John, that's all great. I love it. I think the future's bright, the innovation is great. And I yeah, I've got plenty of challenges and problems is what will be my my education? How will I find people to be able to say, Yeah, I got it. What do I do about just my workforce? How do I train them? What do I so I'm sort of in that sort of tactical? It's great to be up here. But I'm just like, that problem?</p>
<p>06:54</p>
<p>Yes, you have a I mean, every company, no matter what company want to no matter what kind of product you have, we all have to have a strategy. What is your strategy? One is people two is organization structure. Three is education for the people, what tools are they using? The Legacy system topic, we touch on legacy systems, right? Interoperability, we will be talking about data comes in three fashions, right, you have a structure, you have the semantic data, and you have the unstructured data. So when you look at these different levels of this, how can you drive the innovation? It's all got to do with communication? So there is a lot of things that come into play. Now the communication protocol, what is understanding? What are we? What are the values? What are people, what each person is bringing to their department, to their division to their area? How they're how are they connected up? Do we have silos, so knocking down beside with communication? So looking at today, understand the business value where we're going? What does the company do to the, to our customers, for example, to their customers, and so forth? How do you how, with technologies that we've talked before, Scott, technology is technology, so we're not in control of technology, we use technology, and we shifted to the power teams, when we want to move forward in the innovation, we create the innovation to understand the value. So it's understanding the value factor of that area. And then we talk about it, there's many connectivity with multi cloud and so forth. So right now the work is shifting. I mean, we of course, COVID, coming out of COVID, a lot of companies basically hybrid, a lot of the replays are working from home, and some will go back to work. So we'll get into a new era or get into a hybrid era, we're getting to hybrid of innovation, hybrid of empathy, hybrid of understanding fire of self awareness, bringing that together to hey, you know, what, this is what my company does, I get it, I understand it. This is the type of tools I need. This is the kind of infrastructure I need. How do I move forward to that and bring that value proposition to our customers?</p>
<p>08:53</p>
<p>I just like the fact that I think the conversation is the point you brought up some really, you know, Jim's like the how COVID, the pandemic has, has impacted, and I believe that businesses will be hybrid, I think there's, it's hard to justify. All right, everybody, come on over here. And we're going to be here and go back to that sort of old model when everybody's sort of feeling oh, I'm okay. But in that comes with the challenges. And we're also talking about not just the people but the culture. And I think you're speaking with sea level individuals to say, hey, let's look at this. Can Do you ever approach companies in a way to say, Hey, this is these are the realities that exist in the marketplace today. And I know that you're dealing with some challenges. Is there some way to be able to incrementally sort of choose and move a portion of the business and then you get the picture? Yeah,</p>
<p>09:54</p>
<p>I think it's, I mean, fundamentally hypersurface thing? Yep, absolutely. Absolutely across the board, you got to have a solid, foundational sophisticated technology to drive your bike. There. So the tools are there, the implementation has been working for the last two years, I mean, Dell has proven to factor in relation to we have, we have secured a lot of hybrid solutions for different companies globally, we have escalated in a way that we have come forward to generate a new generation, a new hybrid lead of employee, really, so you have a new hybrid of connectivity, you have a new hybrid of technology to support that the hybrid, then you have to have the hybrid tools, right? So the going into like AI, between HPC, and all of these things that we're talking about today tend to differentiate, they they help talk, like, you know, they 60% of the conversation about AI, what does it AI? What does HPC do for me? What does storage, but all of this is interconnected as well, like, do you have to have to have that conversation? Not on a technical perspective, but on an economical basis, too. Right. So the financial areas when</p>
<p>11:11</p>
<p>I think one of the in the right, it always it has to you can't just sort of, you know, implement some of these, you know, digital transformation, innovation, whatever it might be, and it doesn't improve the bottom line. I'm not sure if that that doesn't fly in any any, you know, financial structure. However, what is pretty interesting from that hybrid perspective, many companies are dealing with, I'm having a hard time finding people, or the right people, or the train people that does what, what is interesting, from a hybrid perspective, it's really sort of it doesn't have any geographic location, I can theoretically say, I can't find anybody here in Barstow, California, but I can certainly go to, you know, Nebraska and find that same person that just work remotely. I find the best person in Nebraska, there you</p>
<p>12:00</p>
<p>It breaks down boundaries, just completely. So we've written your break down boundaries are breaking down cost, which is your added value as is that customer centric approach, right? That's the value that's one value that's there as well. So you're acting, right, you're you're connected that value, the collectivity, talking to someone, hey, I can get someone in Australia, I guess I'm in Japan, that can work for us. I mean, they go under different levels of communication. But that's something that you can adjust with your company, your business. So aligned in hybrid, multi cloud is the future, it's here to stay, and it's only going to get better.</p>
<p>12:38</p>
<p>Oh my god. I think it's great. And I always get geeked out on the technology, the innovation here, but I'm always I know that it's only as good as the people, the culture, the management, whatever it might be, and the vision. And it's that's all has to be nailed down. But I think I think today, and your conversation, and what you represent adult is, is a fertile ground to have those conversations, because I know that. And I'm sure you can validate this, that businesses are looking for help and solutions, and they're looking for trusted people, not just some body that says yeah, you got to do no trust it helped them with this journey.</p>
<p>13:22</p>
<p>Exactly. Complete. Sure Exactly. Because what you're what you're doing is that you're building the seeds to inspire and develop for tomorrow. They're building the trust. So you're so we talked about fibers, we talked about connectivity, operability, which with all of this, you have to trust. So you're creating the education for the people to understand what builds trust is awareness. What builds trust is understanding and how you connect that together is communication, data lines that are between any business. So showing the vision is one thing, but then having your people to understand the vision, I drive with your own implemented plans and tactical view of the business portfolio.</p>
<p>14:03</p>
<p>I love it. I love this conversation if you're relatively new</p>
<p>14:08</p>
<p>in that position. Yes, I I'm in the position relatively new. Yes. But it's, I've been in innovation for last 30 odd years. You see changes? Yeah, I see a lot of changes to growth globally. I remember we used to use the PDAs for example. Yeah. You know, remember the PDAs</p>
<p>14:22</p>
<p>Yeah. So it's one thing that I'm always sort of struggling with is is the velocity of this of the innovation. This, you know, last year it was one thing this year, it's it's a leap forward. And next year, in two more years, it's going to be a super leap forward. And it just seems like it's it's accelerating. How do you address a sea level individual and say, Hey, we're here with you, but I know that you're nervous because am I gonna put something in here and I'm gonna do this and then next year, it's like buying the TV. It's like, I could have got that.</p>
<p>14:57</p>
<p>Yeah, see when you there's a lot of changes. But to emphasize that change is crucial. So change is good. But all change has to be tested. Change has to be approached with a business approach for the vision of the future, but also with the perspective of what am I doing when legacy systems now? Okay, what legacy systems do you have what innovation tools or technology you need to implement for the new stages of your business, for your new tactical approaches? And by connecting that, of course, because we're talking about hybrid. So connecting all of this to the hype today?</p>
<p>15:36</p>
<p>I don't know if I want to keep on talking. But I know that you get to catch a plane and I know Bill Hoffman. How do people get a hold of you? They're doing it. Can I get a hold of you if I'm not living in Ireland?</p>
<p>15:48</p>
<p>Yes, of course.</p>
<p>15:50</p>
<p>Because because we're hybrid, baby. Yes. How do they get ahold of you?</p>
<p>15:56</p>
<p>When basically holding me I mean, I love</p>
<p>15:59</p>
<p>LinkedIn, baby. Twitter. What's your Twitter handle?</p>
<p>16:04</p>
<p>Doctor? Dr. John O'Shea or your</p>
<p>16:06</p>
<p>doctor? See my notes here? No, doctor, you didn't you didn't start out that. Dr. John O'Shea. Dr. John, you were absolutely spectacular. Thanks. I love that mission. I love that desire to really make make innovation approachable. That's what I want. I do I want that. Alright, listeners, you'll get all of Dr. John O'Shea. See how quickly I learned contact information out on in just real talk.com. So if you're not you need to reach out to this guy. Yes, he is trusted. Yes. He has mad skills, do so you will not be disappointed. Again, we are broadcasting live from the IoT solutions World Congress having a great time, incredible people solving big problems through innovation and technology. Put this on your bucket list. All right, we're gonna wrap it up on the other side. So do not go away. We will be right back. You're listening to the industrial talk Podcast Network. All right. Again, thank you very much for joining an industrial talk. That was Dr. John O'Shea. I'm out on his stack guard right now. Type in Dr. Type, and John and O'Shea. And you will find Him and He is passionate about collaborating. He is passionate as you can tell about the education and collaborating and of course, innovation and being able to help companies through this digital transformation journey. Reach out to Dr. John O'Shea. I'm telling you, you need Sherpas like him, especially in this world of innovation. We are building right here at industrial talk and ever expanding industrial ecosystem and an industrial entertainment system. You and others companies are doing incredible work. We celebrate you here on this particular podcast. We would like for you to participate as well go out to industrial talk.com Find out more, get on a podcast, meet me at the conferences, get on the podcast. They're all fun, and it is all designed to celebrate you because you guys are doing incredible, incredible work. All right, we're gonna have to wrap it up. Be bold, be brave, dare greatly. I always say that every time and industry reflects those bold, brave and Daring Greatly qualities each and every day. Hang out with people like Dr. John O'Shea. And you will be changing the world. Thank you very much for joining once again, have a great day. And we're going to have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-oshea-dell-technologies/">Dr. John O&#8217;Shea with Dell Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/ee11e46c-cb0d-465b-b68a-d6c09f65a6c5/John-20O-27Shea-20Conversation.Mp3" length="26876015" type="audio/mpeg" />

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		<title>Rafael “Rafa” Ozaki with Siemens</title>
		<link>https://industrialtalk.com/episodes/rafael-ozaki-siemens/</link>
					<comments>https://industrialtalk.com/episodes/rafael-ozaki-siemens/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 13 Jul 2022 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/rafael-ozaki-siemens</guid>

					<description><![CDATA[<p>On this week's Industrial Talk, we're talking to Rafael Ozaki, Business Unit CEO, Grid Control/Digital Grid with Siemens  about "Grid Modernization that Supports Distributed Energy".  Get the answers to your "Grid Modernization" questions along with Rafa's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rafael-ozaki-siemens/">Rafael “Rafa” Ozaki with Siemens</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/dbde1150-551e-4652-beb5-2a4820ff6b26"></iframe></div><p>On this week's <strong><em>Industrial Talk, </em></strong>we're talking to <strong>Rafael Ozaki, </strong>Business Unit CEO, Grid Control/Digital Grid with Siemens  about <b>&#8220;Grid Modernization that Supports Distributed Energy&#8221;</b>.  Get the answers to your &#8220;Grid Modernization&#8221; questions along with Rafa's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RAFAEL &#8220;RAFA&#8221; OZAKI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rafaelozaki/" target="_blank" rel="noopener">https://www.linkedin.com/in/rafaelozaki/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a></p>
<p><strong>Company Website: </strong><a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Rafael &quot;Rafa&quot; Ozaki with Siemens" width="500" height="281" src="https://www.youtube.com/embed/T-O6W6oRTiM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen title="Rafael "Rafa" Ozaki with Siemens"></iframe></p>
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<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>utility, grid, grid modernization, rafa, conversation, happening, siemens, energy, industrial, understand, assets, agile methodologies, scott, reliability, industry, transition, change, people, manufacturing, power</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you are in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means? insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com Find out more, you will not be disappointed. As well as NEOM that's N.E.O.M NEOM.com Simply put in the home it will be a destination a home for people who dream big meal dreams big and want to be part of building a new model for sustainable living, working and prospering. That's neilmed.com Go out there. Find out more. It's exciting. They are dreaming big@neal.com.</p>
<p>01:00</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots.</p>
<p>01:18</p>
<p>And let's get all right. Once again, thank you very much for joining industrial talk. This is a platform, this industrial community as a platform we are industry because of you. We celebrate industry professionals all around the world because you deserve it. Because you're bold, you're brave, you dare greatly. you innovate, you solve problems, you're making people's lives better. And therefore you're making the world a better place. All right in the hot seat. We have Raphael Ozaki. He goes by Rafa, by the way he is the business unit CEO of United States grid, control America and Pacific, it's a lengthy title, but you go out to stack card on LinkedIn, you will not be disappointed. Let's get cracking. Yep. You will not find a nicer guy. He's a super nice guy. And we were at distributor deck. And we were supposed to connect that distributor deck but that just didn't pan out. He had a beetle and do some important stuff. But we were very fortunate to be able to do it over zoom. So we're pretty excited about that a couple of things. One, I've got some events coming up. And the events are, let me let me just sort of back this up. When I was going to school, I really wanted to, I wanted to learn calculus, I wanted to go right into calculus, I wanted to go directly there. But what I didn't do is I didn't do a good job at laying the foundation of understanding, you know, algebra. And so I got frustrated, I was very frustrated because I didn't understand calculus. So I had to make that Converse or make that decision, say, okay, Scott, bone up, go back, and really understand algebra really understand all of the things associated with math. And then therefore calculus was no problem. And we had a good time. And it was really enjoyable. Fast forward. And I find that we're in a similar situation, and maybe not companies that understand the utility market, but we're doing a state of utilities, state of oil and gas and state of manufacturing. I'm not going to say webinars, so I call them live podcasts. Because I believe that there's a lot of buzz, a lot of hype, a lot of information floating around out there. And I think that it's imperative to create some clarity, because I believe I get this quote from Stan, with RTI, a confused mind doesn't make a decision. And so I want everybody to be successful, I want the utilities to be successful, I want the power producers to be successful. I want the grid to be stable and successful. I want oil and gas and so on and so forth. And and to do that, and to get buy in to get people to understand, we have to lay that foundation of the state of utilities, what are we doing? What is it about? Why are we doing it? And answer those questions. So we're going to have a panel of great guests to be able to answer those questions. But it's going to be from the perspective of creating understanding and I just go right into calculus, not go right into, you know, the The DERS and all the stuff that's associated with that side of the utilities. So we're gonna go right into that. I'm going now put these on your calendars. This is sort of shifting gears now. But this on your calendars. I am going to be broadcasting from IMTS and that is in Chicago and I believe it is September 12 through the 17th if you're in the manufacturing world, you got to you got to hook me Yup, but because I would be more than happy to interview you, we're gonna be having a great location. At that event, it's massive, absolutely massive, if you're in the manufacturing world must attend an event, and also going to another event. And that would be, and I don't have it right in front of me, but I'll have it out there on industrial talk. And that's going to be in Houston. And it's the same thing. It's going to be around manufacturing. So those are two events that I highly recommend that you put on. And I'm going to be once again on site. Let's have a conversation. Let's have fun. Let's help people understand what is going on. All right. So go out. And let me let me just sort of look at his stack card right here.</p>
<p>05:42</p>
<p>Raphael, Ozaki is his last name, reach out to him. And we're talking about the grid modernization, me being an old utility linemen, and utility guy and negotiated power purchase agreements and all of the good stuff associated with that and did the regulatory stuff. This is an interesting conversation. And it's, it's got some challenges and it is if I put my utility hat on, I need trusted Sherpas to be able to help with this journey because it's, it's challenging, and and you'll get a sense that Robert knows what's going on and many at Siemens understand what is going on. So this is going to be a great conversation. So hang tight, take notes, and enjoy the conversation with Rafa. Rafael, welcome to industrial talk. Thank you very much for looping back, you were at detec You were going to go talk there but you got busy because it was really a good opportunity and good experience for for you, Siemens and the team Siemens, and now we're talking virtually because we can do that.</p>
<p>06:52</p>
<p>Through that's your one of the advantages of remote work, isn't it, Scott? So thanks for having me. Thanks for the opportunity to to talk here today. Yes, did that can mean you mentioned that was a great fair. We have I have personally seen our goose so busy in a while, right. And not only due to the No, but also due to the immense you know, attention that we got pitching, you know, Siemens with software, this time in the US was really a cool event. Tons of good discussions with partners with analysts with customers was was a great time was a great time. I hope you enjoy it as well. Oh,</p>
<p>07:31</p>
<p>I had a fabulous time and it it's right in my wheelhouse. So crotchety journeyman lineman myself i i was a kid in a candy store, the thing that was really spectacular on my side in my little you know, gray matter was how significantly different the utility the energy market has changed it is it is super dynamic, super fast changes that are coming in waves of tsunamis. And and I can only be thankful for companies like Siemens and and others that are navigating these waters because digital transformation is happening. And I think the masses, I realized I don't realize what's coming down the turnpike. That's before we get into that conversation about grid modernization. Let's set the tone. Give us a little background, Raphael about who you are and what you're all about.</p>
<p>08:33</p>
<p>Yeah, awesome. No do that Scott. So Raphael was like a gold by Rafa who knows me. So I have been in this industry for around 15 years, Scott and fireflies started my career down in Brazil, Latin America as a protection and control engineer fell in love about managing an organization was given the opportunity to had our energy and automation business unit down there. Move to headquarters. So Siemens being a German company, I was leaving in Germany for around four and a half years, and billing with the more strategic side of the house. And then was given the opportunity to come here to the US and lead our Siemens which software unit for the US and Mexico represent our metering business here in the US, and also had to work with control side of the business for the Americas and the Pacific regions. It has been quite a journey. I mean, I still call you've seen a lot of changes. Yeah, a lot of changes changes</p>
<p>09:34</p>
<p>like I it's, you know, my my thinking has always been very linear when it comes to utilities. It's like generation, transmission substation, and so on down to me consumer of power. That's it. And it was a one way journey linear but that's not the case nowadays. And when we start talking about grid modernization, yeah, as it's happening, you explained for the listeners, what is just one grid? What's it today? Where do you see it going?</p>
<p>10:13</p>
<p>Yeah, no, the points go out. And it's fascinating, right, we started the conversation mentioning how much change is happening right now. And the most basic change, I would say, is the change of the energy flow, of course, right? There's might be really well educated already, in how the generation Meeks is changing from big power plants flowing energy down the transmission lines, getting to US consumers, to a way more dynamic energy mix that now considers these buzzword called de RS distributed energy resources being those solar panels, wind farms, storage, utility, large scale, feeding energy, right dispatching energy distribution level off the grid, and imagine yourself now sitting on a grid operator role, trying to manage reliability and resilience with this flow now completely multi directional, right? It's not an easy task, Italian, and utilities are currently facing unprecedented change, you know, what, how they keep things going, right, as we used to see. But again, keeping reliability, resiliency, and quality of energy is the main point of consumption, right?</p>
<p>11:33</p>
<p>And utilities are driven by majority of them, and maybe some utility or differently, some co ops would be different but but really driven by the rate case, this is what our rate of return is, this is what we're supposed to do this is, and it's still, there still are governed by that relationship with states in the state entities of how to deliver power. And reliably, because everybody is driven by that. It's like, yeah, when I come into a room, I'm going to flip the switch, boom, I'm good to go. And that was those tenants of deliverable service are still there. But when we start talking about grid modernization, we're talking about putting a little pressure on those, you know, those tenants of service delivery? How do we do that? How do we how do we transition into this brave new world of grid modernization and ensure that me, Joe Sixpack flips on the switch and watching my TV? You know, sexually? Yeah,</p>
<p>12:40</p>
<p>yeah, that's a nice way to put it glad. And I would say it's not a one single stakeholder here that can make that change and make the difference, the ecosystem has to coordinate itself. And here, I'm talking about policymakers, regulators, vendors, utilities, in the end of the day, and then as consumers, right, being residential, or, you know, commercial, concerned, consumers in the end of the day is God, what is key here to make that transition happen? He's alignment, right. And understanding that we are after a purpose here, to really combat climate change, and the energy sector has to give its contribution, right? It's clear that it's not going to be overnight change, and everything will keep, you know, providing or delivering energy to you. So you can flip the switch and notice no change. That is the ultimate goal. But at the end of the day, it's a combined and collective effort and really gets down to defining the priorities on asset level, what has to be changed on a substation level on a power plant level. After that, I mean, of course, technology needs to advance in a way how you plan how you maintain your grid and how you operate your grid. And here is where we believe we can help utilities make the trick, you know, or do the trick. We ng seems good software, we offer consulting and a software suite that follows clear design principles are open, we are modular, we are flexible. We believe that we cannot do this change alone. So partnerships are completely in the trenches with us to really address several different use cases got everything now gets way more complex as we were alluding to. So you got to plan your enhancements in the grid way more in advance and way more precise than before, right? You've got to also operate in real time considering those effects in the different energy mix, populating a grid right and near real time, right. So connecting metering with the control room, it's another use case that we are a strong believer to, that can help utilities navigate this complexity. And at the end of the day, also how you engine year to grid, so how your coordinate settings to protect all the assets in the grid is another area of attention that will help deal with the view, you know, flow of energy to help utilities deliver the energy and quality and reliably to almost filmer. So, it's a lot going on</p>
<p>15:28</p>
<p>it is and first thing that comes to my mind is how I'm a utility, how do I prioritize? Where do I go? And you brought up a number of really incredible points. The thing that I always gravitate to, is that here's a system, the system has grown, but but the general design has not changed over 100 years, right? It's Yes, yep. And that is the existing asset base that exists today. Now, we're trying to take that, that design that model, and be able to, to modify it to accommodate a lot of these conversations and a lot of this technology, the the area that I can think of is money. I mean, utility, money, I've got to prioritize? Yes, I'm talking about it. And in my neighboring utility is in a different position that I am. And I you know, and do you how do we, it's going to happen, I just the baseline, it's happening, whether we like it or not. It's, it's I see the utilities are sort of the driver of the adoption. And that's speed, right? You can do some faster. So it's sort of this. So how do we how do we begin that journey? I just,</p>
<p>16:56</p>
<p>yeah, there is not a single recipe to be honest, Scott, and I think depends a lot on the specific utility environment, you know, so we looking at the US, but that trend actually happens worldwide, right? I mean, you have spots where the DRS potential for clean energy generation, it's heavier than others. And you see way more incentives going on also to build those assets. So when utility operating in that geography would be today already facing enormous challenges to keep reliability and dispatch from those clean energy assets, along with the existing traditional ones. So they're the challenge would be, how can I prioritize, you know, controllability overdose assets. So I can optimize and increase usage of clean resources versus you know, carbon was right. And that would be leading to an application or the software space called therms. Right distribution energy or distributed energy resources management system, that would be an immediate need for an utility residing that area. If you go in other deals, right, you may face weather inclement events happening, often enough for those consumers to lose power, you know, in outages that are difficult to predict. So they're the challenge would be how can I increase resilience, right, by designing my grid differently. So applying again, clean energy resources, but designing the grid over micro grids or mini grids. So even though I lose, you know, my main source of power, the community, the main critical assets in that region would be steel suppliers, you know, and given a certain range who operate by itself. So it depends a lot on the need. The reality is everyone is thinking about reaching that goal, you know, of contributing to the climate change impact, and the energy grid. It's a key, you know, backbone to really make the electrification happen. Right. So it really depends on like, he was glad.</p>
<p>19:15</p>
<p>Yeah, it is. It's got to be a case by case because I look at I Know, Southern California Edison is connected to and wherever connected to PGE, San Diego, there, everybody's sort of in, across outside of ERCOT. Everybody's connected in some way, shape, or form. And that dependency is is vital, and it's a part of delivering solutions. If I'm a utility that tends to be a little bit more aggressive in this transition. Do I come out of sync with with our utility that's just not there yet. That is there are some interesting dynamics that exist there.</p>
<p>19:57</p>
<p>Yeah, it's fascinating to see how that interconnection works and utilities are talking to each other. And they see more and more that happening is God. Fairs and conferences like deep Tech, we mentioned that in the beginning of the talk. It's, for instance, a platform, you know, for utilities to exchange. Right. What we are also doing is, since we have tremendous installed base or in utilities right now,</p>
<p>20:26</p>
<p>yeah, Siemens, right, my toe on a couple of Siemens.</p>
<p>20:34</p>
<p>I mean, just to give you some facts, glad to need, we have more than 1300 control centers around the globe operating with our SCADA platform, right? We have more than 70% of the power being supplied today running in being planned, right with the software suite that we develop and deliver. So we considered ourselves a key element of the industry overall. And as one of the key elements of our success and longevity has been our user group meetings, you know, in those user group meetings, we have customers across the board, invited to participate and give their opinion on our roadmap development, give us intense feedback, right and non future feedback to, to incorporate on our strategy in our vision. And it's again, also a forum for them to have those conversations and also evaluate how the OT and it landscapes should now enable this conversation in between ISOs and between territories, between jurisdictions, you know, to make sure that the reliability, it's not concentrated in one geography, but it really benefits the whole industry, right? So it's one</p>
<p>21:57</p>
<p>of my passions. I love the passion to collaborate. I, I think that that that is a recipe at least foundationally for success. And we have to succeed at this at the rate of things and the array of things that are changing so dramatically. That's, that's, that's key you got you got to be sort of, I understand their secret sauce is in any company. But for the most part, I think there has to be this open book approach to collectively solve the challenges and and a bright future. Don't get me wrong. See how bright that's an electric. Future? Hey, here's a question I have for you. And it's the adoption of EVs. Right? Yep, they're happening. And it's happening at a pretty dramatic pace. And yet, the reality is, is I'm taking that, Evie, plugging it into the grid. That's great. I'm Holan. Let's say I'm charging. Yeah, there's a rate. And here's this sort of semi static grid. That doesn't change much. And yet, here's this rate of demand, being driven by these EVs. How do you how do we even address that?</p>
<p>23:14</p>
<p>Yeah, it's really a tough one, Scott, because the trend is coming. Right? Again, we are here seen another, you know, complex load in generation acid being attached to the distribution level of the grid. Yeah. In the area, that was not been, I would say, Ed fans to know in terms of enhancements in digitalization, as well as visibility, that merge and not long ago. So everything starts with preparing and coordinating that avalanche of, you know, new loads that will come up really tightly together between the administration of those charging points with whoever is providing energy, right. And it's, it's not an easy answer, again, we may not see as one recipe of success. But one thing I can tell you, I mean, whenever we see, you know, the point of consumption and delivery, talking to each other, and coordinating that, to plan in advance how much load we're talking about, and which points by which time you expect peak loads to be charged, you know, and at which power level the success is reached, you know, so you can prepare, the utility will be way more advanced, you know, and prepare themselves for that additional load. And whoever is managing that charging point will also benefit by having, you know, a clean installation and staging so the end users will benefit as well in the end of the chain, you know, so it requires also it's got if I may add on that not only Physical investments to enhance the grid and copper and wires, but also require what we're strong believers. He incredible advanced, you know, software landscape to manage that complexity, that it's not there yet, right? I used to talk to many, you know, VPs of transmission distribution and utilities here in the US and we are often in touch. And from one specifically, I heard that that she would reach reliability, energy delivery, you first need to think about two other abilities. You know, the first one is visibility, that leads you to controllability. And with controllability, you can ensure reliability. So those are the three abilities you</p>
<p>25:46</p>
<p>define. I got the controllability, what's the visible visibility? What is that ability?</p>
<p>25:53</p>
<p>Right? What's going on needs the ferry for you two sides, controllability level, right? Not for you you have controllability of to a certain degree, then you can, you know, take actions in advance to ensure reliability in the energy delivery. Right. Yeah.</p>
<p>26:12</p>
<p>It was interesting. Back when I was climbing towers, there were always conversations about re conducting, right? Yeah, bundle, whatever is necessary, because the demand is increasing. We can push more through whatever it might be. Those those realities of the grid rarely happened because there are so many hurdles to do that right. Yeah, they're just and now we're now we're just it's a whole nother whole nother equation out there that requires Yep, probably some increase capacity on certain transmit, but then maybe not over. Whatever the distribution, here's some old so what are we and the whole, you know, the conversation is so dynamic, it begs the question to with all of that you guys, you know, you gather around the water cooler, you talk about this, you understand the use cases that are being bantered back and forth. But then there's this education component that exists or culture within these utilities. And yeah, that has to be addressed. Because they have to. Yeah,</p>
<p>27:27</p>
<p>absolutely. I mean, it's one of the main points actually squat that we have been discussing in I triple E. So I see it in the Executive Advisory Board of I triple E, along with other fellows, you know, for all from the industry. And we have been discussing a chapter there on workforce management, especially on this huge set of our teams, right being on the vendor side, or on the utility side, how can we ensure that people are comfortable, you know, with the challenge it first so we can collectively get together and prioritize as we were discussing? What has to be done next? First, second, and third, you know, and and it's a reality, it's not a change, again, that will happen overnight. I think the awareness is now getting to a level that it's increasing action, you know, to, from the universities to, you know, trainings on company and utility level to ensure you know, refreshment is, is there and that ecosystem starts operating with the same direction, you know, it's going to be it's going to be still some time until we get there. But we are also facing Scott a lot of transition to Agile methodologies to develop innovation and to deploy innovation. To accelerate that change, you know, so we used to talk about very, you know, long cycles to stage a simple SCADA, you know, your ability to control from a control room, a very small territory, right. Now, you are talking about, you know, a way faster pace to deploy technologies like that, using Agile methodology. So, I am a big fan of it, the big believer that these will also help with the workforce skill</p>
<p>29:30</p>
<p>set the sea and organizations like I Tripoli, they're even going through and we need, we need standards, right? We just, it's just a reality. We need standards, we, we need that sort of governing type of structure that is around this journey. And even organizations like I Tripoli and others. They're going through a cultural change because they're realizing we normally did it this way and you brought it up from an agile perspective. This is the way we normally do everything. Hang on. It's, it's pretty pragmatic. Yeah. You know, you're, you're inserting agile methodologies and it's like, even they are going through some interesting challenge. Yes,</p>
<p>30:14</p>
<p>it is. It's true. It's true. It's glad everyone is being affected by the pace of change. And I think everyone is now acknowledging that the base from before is not acceptable anymore. Right. And again, I think what motivates people in the end is the purpose right? It's like the purpose of the broom is not the broom it's a clean floor. Right? And we are all here not delivering suffer. You're here thinking about what the impact of the you know digitalized component in these energy transition can help us combat climate change for instance, right. Yeah, in many other purposes. So it's yeah, it's it's</p>
<p>30:55</p>
<p>don't see it ending anytime soon. I'm telling you right now. Because people like you and others are, are coming up with new use case applications. Hey, check this out. We've got this technology with this technology. Now. We create a new use case. Let's run with that one. And it's it's good and bad all at once. We're gonna have to wrap it up my friend. How do people get a hold of Rafi Rafi or Rafa? Rafa, Rafa, Hey, I gotta wrap up. I need to get a hold of you.</p>
<p>31:24</p>
<p>Well, I mean, seen as good softer. Yeah, so it represents the good stuff they're getting to us, Maxie cool, man. You can reach out to me via email, for instance. rafael.ozaki@siemens.com. And, of course, it means we have a whole team here in the US that will be supporting whoever would like to understand more evolve how we can contribute to the energy transition. So that would be the way the best way to reach out to your knees. But gosh, I like it.</p>
<p>31:57</p>
<p>I really love this conversation Rafa. All right. Rafa’s. His name Siemens is the company grid modernization. Everything in between was the topic. Excellent job. I enjoyed this immensely. It's like a nice warm cup of coffee in the morning. Yeah, you see, there it is. Right there. Alright listeners if you're not, we're going to have all the conference contact information for Rafa at industrial talk.com. So do not go away. We will be right back.</p>
<p>32:28</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>32:37</p>
<p>All right, thank you very much for joining. Once again, industrial talk this platform remember it is dedicated to you industrial professionals all around the world. We have to be able to educate, collaborate, and of course, innovate. And that's what Rafa and Team Siemens bring to the table. They are they they want to educate, they want to collaborate, and definitely, they are innovating. And we need that going forward. If you have a passion for a resilient business, you're going to have to find trusted individuals that help you with that journey. We do not have all of the answers. But we're going to sure make industrial talk a platform, an ecosystem, an ever expanding ecosystem of industrial problem solvers and individuals that truly want to help. So that's what industrial talk is all about. All right, be bold, be brave, daring greatly. Thank you again for joining, hanging out with people like Rafa and you're going to change the world. We're going to have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rafael-ozaki-siemens/">Rafael “Rafa” Ozaki with Siemens</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/4e2e7e21-148c-4ed3-bb04-a197d8e1c8a0/Rafael-20Ozaki-20Conversation.Mp3" length="48441455" type="audio/mpeg" />

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		<title>Vesku Turtia with Armis</title>
		<link>https://industrialtalk.com/episodes/vesku-turtia-armis/</link>
					<comments>https://industrialtalk.com/episodes/vesku-turtia-armis/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 07 Jul 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/vesku-turtia-armis</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Vesku Turtia, Regional Sales Director with Armis about "Identifying and Securing your Digital Transformation Strategy".  Get the answers to your "Connected Assets" questions along with Vesku's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/vesku-turtia-armis/">Vesku Turtia with Armis</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/29b33981-e9df-4e94-b078-f9903c6e8827"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Vesku Turtia, Regional Sales Director</strong> with Armis about <b>&#8220;Identifying and Securing your Digital Transformation Strategy&#8221;</b>.  Get the answers to your &#8220;Connected Assets&#8221; questions along with Vesku's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>VESKU TURTIA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/veskuturtia/" target="_blank" rel="noopener">https://www.linkedin.com/in/veskuturtia/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/armis-security/" target="_blank" rel="noopener">https://www.linkedin.com/company/armis-security/</a></p>
<p><strong>Company Website: </strong><a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Vesku Turtia With Armis" width="500" height="281" src="https://www.youtube.com/embed/_7YXD6_TbNA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot solutions, Armis, cybersecurity, connected, secure, iot, conversation, connect, industry, digital transformation journey, companies, industrial, devices, assets, iot devices, cybersecurity strategy, talking, innovation</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com Find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed. You're just going to be happy. Hey there, and welcome to industrial talk. Thank you very much for joining. We are broadcasting. Well, we are on site at IoT Solutions World Congress, we had a great time we were broadcasting from that location, it is a must attend event. So put that on your calendar that is in Barcelona. That's the IoT solutions World Congress. Now, in the hot seat, we have a gentleman by the name of Vesku Turtia, and he is with a company called Armis. He is the Regional Sales Director for them. And we're just talking about the ability to be able to identify your assets. If you're in the digital transformation game, identify those assets, secure those assets, so that you can reap the benefits of this digital transformation journey, it's important for you to be able to identify all your assets, and Armus is leading the way. So enjoy the conversation.</p>
<p>02:16</p>
<p>Yeah, you haven't heard conference.</p>
<p>02:18</p>
<p>So far, So good. We started today. So there's a lot of people in the conference rooms in the different presentations. But yeah, I mean, people are passing by the booth. And so far, so good. No complaints.</p>
<p>02:33</p>
<p>No, I wouldn't listen to you. If you had any complaints, I would say. Forget it. Forget it. All right. So some of the information or some of the conversations that we were having at this particular event, IoT Solutions World Congress, how about that for plug another one? Is that, okay? We have made the determination from an industry perspective that we want to connect pretty much everything. And I mean, everything they want to, they want to connect with my dog for whatever reason, but they want to connect to everything. And one of the conversations that I think that needs to happen is how do you secure that? Talk to us a little bit about Armis, securing that connected, because if you're not connect if you're not securing it, this whole digital transformation journey, whatever it might be, is all for naught. Right?</p>
<p>03:18</p>
<p>Yeah, exactly. And, you know, for the CISOs of the modern companies today, I mean, they have a pretty, pretty tough job. And as Today we talk about the IoT, this fear, so, so a lot of people doesn't even realize and understand that, that in the today's connected world, there are way more IoT devices connected to corporate networks than PCs and mobile phones. So therefore, in order to make a specific and very good cybersecurity strategy, the first questions that everybody should ask, Do I understand what I have connected to my network? If I don't, I mean, making making a solid cybersecurity strategy becomes quite difficult if you don't know and control what do you have connected in your in your network? So that's what we do. We help companies to get to knowledge what they have connected internet,</p>
<p>04:15</p>
<p>because the reality is, is that here's this IoT world, if somebody tripped out IoT or industry to Dotto, right, and it's like, okay, everything, we're going to connect everything, that's one, and then that it's sort of like cart before the horse type of deal. You mean, I can just stick that device out on this pump, and I can measure it, but nobody really thought at that particular time. They just sort of put it out there collecting data. Oh, good. But the the vulnerability that exists, exactly. How does RMS ensure that you see everything? What needs to be seen?</p>
<p>04:49</p>
<p>Yeah, well, I mean, we'd like to talk about two types of devices. We talk about Manage Devices and and manage devices to manage devices as the ones were You can wait, you can put a program in it like an SDR. So you can put an h in there. And then the announcement is devices are these that you can't because you know, IP cameras, blah, blah, blah, you know, you name it, there are tons of I mean, I can't even name half of the IoT devices or devices that are out there. But there are more than mobile phones and PCs, what I just mentioned. So what we do, we work with our agent, because we can't automate and build those devices, because by the design they've made, you can't do that. So by listening to network traffic, and putting our collectors to the strategic places of the customers networks, we can then give an inventory real time, what the customers have in connected in the network. And then the inventory. We call it discovery. It's a great piece. But after you have that one, do you know what happened? Scott? No, the inventory changes day by day. You're right about that? Yeah, exactly. So So if when you have the inventory, then you have to monitor that. So we do that 24 By seven, obviously, in the passive mode, we work with the hospitals, we work with the critical industries. So we need to be 100% passive, so we do that. So we monitor that. And then the third part is the security assets, you know, so how we do that, we do that through integrations with the third party products with the sub with the different CRMs, with SDRs, with CMP DS with tax and everything. So so so we have a buddy of everybody, so so. So we listen to the traffic, we tell you what you got. And then through the integrations we we had the customers to do due to be more secure and avoid those famous ransomware lateral movements from IoT device to another it demons.</p>
<p>07:04</p>
<p>There appears to be an education here that the industry needs to go through. I think just like anything else, you come to an event like this, and you're you get exposed to a lot of great, great, you know, solutions. Do you find that there is a potential gap with the cyber conversation with many of these solutions? Like, great, you're in the you're in critical infrastructure? How are you protecting that? And I think it would be a natural conversation.</p>
<p>07:39</p>
<p>Yeah, it is. It is. I mean, I'm not telling your name. But you know, there was 111 customer, one customer came to talk to me and they are in the water treatment business. So So</p>
<p>07:51</p>
<p>Josh. So social better treat that water properly.</p>
<p>07:56</p>
<p>Absolutely. So so that's the thing that we get some to tap and we drink it and stuff like that. But you know, in this particular case, they said that we have all servers, they've never failed. So So our strategy is not to touch them. And I said, Why are you sure about that? So so the apparent education, what you meant, I mean, it really depends. You know, the cyber world. I mean, I like to use the common sense thing, you know, if you get an email that you don't know, if there's a you know, weird things, but still, you know, 80% of the people, they still have to go and click the link and stuff like that. So I don't I don't believe I'm sorry to say that I don't believe in that education. It just doesn't work. You need to, you need to put you know, better barriers and and do things properly.</p>
<p>08:49</p>
<p>Who and I think you bring up a good point you we have this just human nature, this human tendencies to say, You mean, I want something, let me just open it up. And that's just natural. The other thing that I see that exists is the fact that as we journey down this road, we, you know, we're gonna get exposed to all this great technology and innovation, great thumbs up the people or the individuals that happened to various type of intent. They're licking their chops. They're saying, Hey, we're, we're learning as you guys learn, and we're learning the bad side. And you got a better you better have your act together.</p>
<p>09:33</p>
<p>Exactly. Exactly. This is this is you know what I'll, you know, like arms a lot I've been I've been in the white, perhaps too many cybersecurity companies in the past 22 years.</p>
<p>09:45</p>
<p>You look 20</p>
<p>09:46</p>
<p>Thank you. Thank you. You're welcome. Anyhow, but but but the real value proposition that RMS is giving to the market is really simple. I mean, do you know what do you have? Do you think it's important to know what do you Have? Of course it is and then do it in the simple manner enough to show the value from the next minute when you block in the collector into a customer network that really that really, you know, it's really cool for average sales guy like myself, so. So,</p>
<p>10:18</p>
<p>you know, you touched upon something and I want to expand a little bit, I think real I think the use cases that exist out there have to incorporate simplicity. If they do not if they it could, it could solve whatever problem but if it's difficult for, you know, me yep. Then if I shy away from it. So I think that that's an incredible statement that that doesn't need to be glossed with making it simple. Exactly. Look,</p>
<p>10:48</p>
<p>for instance, the same products, I mean, how many cm vendors, they're out there, they are very cool. And they do the compliance the thing really well. But what you know, unfortunately, a lot of times, I mean, if you don't have enough resources, and you name your company, who was tells that I have enough resources, there is none. So so so some of these very large projects, becomes headaches, and we'll never get you know, finished. Because they bring more complexity into the, into the value chain.</p>
<p>11:21</p>
<p>That's huge. That's huge. And whether whether it's good, bad or whatever, I know I'm lazy. I know that there is a necessity to do things, right. But if you can do things, right and remove, I don't want more headaches. Right? And so that's the reality of and I love that, that approach. Now. Where do you see it going? What? Put a little future hat on here? What do you see it go?</p>
<p>11:52</p>
<p>Well, you know, IoT, and internet of things. I mean, imagine the buddy buddy, Elon Musk, what he's doing what he's good is there is there is somebody that is I don't know if it translates to English, but who reads the future. And that there is there's a claim that says that was it 2035 445 I can't recall, anyhow, that you know, humans can't be driving cars anymore. So so everything will be connecting. So this connectivity, and the EOD connect Internet of Things will go boosting. So so so therefore, I see a very bright future for armies, because, you know, there will be more and more connected devices.</p>
<p>12:39</p>
<p>I don't think you can gloss over that. I think that as you come to an event like this, then you start talking to other trailblazing innovators that that exist here. It just opens up more use cases, which then opens up more conversations around cybersecurity. And it just goes on and on. I don't see it ending anytime soon. And it and again, we're here, get engaged, you gotta get on,</p>
<p>13:04</p>
<p>we are here and we want to be connected. And we want to be more connected in the future. So cyber is the thing. And the security is the other thing and knowing what you have, it's the third thing. So</p>
<p>13:16</p>
<p>there it is the trifecta of bumper stickers.</p>
<p>13:19</p>
<p>Exactly. All right.</p>
<p>13:21</p>
<p>How do people get a hold of you? How do they get ahold of</p>
<p>13:26</p>
<p>you? Ah, okay, we have a we had a stand together with the CrowdStrike folks, you know, this American company for HDR, which is like, you know, huge. So, so obviously, we've done our emailing and stuff and that, you know, I put meetings, but you know, people are walking and that they see army sacrifice, like in the in the booth. So, I fight. Let's talk cybersecurity</p>
<p>13:49</p>
<p>rescue. Thank you very much for just real talk. Once again, listeners, we are broadcasting from IoT solutions, World Congress industry IoT Consortium is a sponsor as well. If you want to come to Barcelona, come to Barcelona when this event happens, and you just going to get the most out of your trip. So anyway, thank you for being on industrial talk and talking about yes, cybersecurity listeners. I'm all right. Once again, we're gonna be back with another great conversation from this incredible event shortly. So stay tuned. You're listening to the industrial talk, Podcast Network. All right. Once again, thank you very much for joining industrial talk again. Here's the deal. You need to be in the digital transformation game. If you want a business that is resilient, you need to begin to embrace that innovation. But more importantly, once you embrace all that innovation, you need to be able to secure it and know that you're protected. And that's where RMS that's where fescue and team RMS bring a great solution to the table because, quite frankly, you need to secure it. So anyway, I'll have all the contact information for fescue out on industrial talk.com. So don't come to me and say you can't get a hold of it because he's out there and ready to talk. All right. Thank you to IoT solutions World Congress, great event, put that on your calendar. I think they're going to have it at the end of January of next year. So put that on your calendar, as well as the industry IoT consortium, fantastic. organization get engaged because we got to be about education. We got to be about collaboration, we got to be about innovation. Those are organizations that embody that we're gonna have another great conversation shortly so stay tuned, we will be right back.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/vesku-turtia-armis/">Vesku Turtia with Armis</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Gunter Beitinger and Petra Monn with Siemens</title>
		<link>https://industrialtalk.com/episodes/gunter-beitinger-and-petra-monn-with-siemens/</link>
					<comments>https://industrialtalk.com/episodes/gunter-beitinger-and-petra-monn-with-siemens/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 28 Jun 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/gunter-beitinger-and-petra-monn-with-siemens</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Gunter Beitinger and Petra Monn with Siemens  about "Digital Transformation Value to the Enterprise ".  Get the answers to your "Digital Transformation" questions along with Gunter and Petra's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gunter-beitinger-and-petra-monn-with-siemens/">Gunter Beitinger and Petra Monn with Siemens</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/022df277-ab46-42e2-99cd-bfe8fd32eceb"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at IoT Solutions World Congress and talking to <strong>Dr. Gunter Beitinger and Petra Monn</strong> with Siemens  about <b>&#8220;Digital Transformation Value to the Enterprise &#8220;</b>.  Get the answers to your &#8220;Digital Transformation&#8221; questions along with Gunter and Petra's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DR. GUNTER BEITINGER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/gunter-dr-beitinger/" target="_blank" rel="noopener">https://www.linkedin.com/in/gunter-dr-beitinger/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a></p>
<p><strong>Company Website: </strong><a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<h2>PETRA MONN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/petra-monn-19a85b79/" target="_blank" rel="noopener">https://www.linkedin.com/in/petra-monn-19a85b79/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Gunter Beitinger and Petra Monn with Siemens" width="500" height="281" src="https://www.youtube.com/embed/QEN-yt__Kvs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>digital transformation, factories, digitalization, siemens, petra, people, iot, industrial, shop floor, software, problem, industry, technology, solutions, logic, enterprise, bucket list, armas, world, insights</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. Hey there, and welcome to industrial talk. And you're saying to yourself, Scott, where's that jazzy intro that you normally have for your podcast? Well, this is a series. This is a unique series of interviews that were conducted on site at the IoT solutions World Congress in Barcelona. Excellent event, excellent venue, incredible professionals all focused on solving problems, helping us navigate these waters of digitization, and it's all happening at the IoT solutions World Congress, you need to put that on your bucket list. So with that said, let's get on with the interview.</p>
<p>02:02</p>
<p>To experts, Siemens as a company, we're going to be talking to Gunther, and Petra, specifically around the value to the enterprise with digital transformation. As you guys are all caught off guard, you didn't realize that's how I roll it. You guys do it. You have to Yeah, good time. Good. Good conference. Yeah, absolutely. Yeah. Just just yeah. Thank</p>
<p>02:31</p>
<p>you. Thank you for inviting us good. Yes. We already enjoy it here. The conference, walking over the floor and looking what is new.</p>
<p>02:41</p>
<p>Actually, it's also very nice that it's in Barcelona.</p>
<p>02:44</p>
<p>That no problem, isn't it? That's not That's not a bad thing. It's, it's a plus I keep on telling everybody. Yeah, once you come to Barcelona, make sure that you make this part of your bucket list to come to this particular conference. But yeah, Barcelona, we're going to a secret bar tonight. You want to know about it. Secret one, I see a hush hush. I'll share it with you guys if you want to, because I will. That's how I roll their toe. But we're gonna. So for the listeners out there. Let's start with you, Petra, and give us a little background. How long have you been with Siemens? And what's your background? As a professional?</p>
<p>03:20</p>
<p>Well enough to many years actually enough? Been a customer of Siemens before that that's been working in the aluminum industry? Oh, yes. Really? Yeah, we were flat rolling aluminum for can makers to make a lot of cans for beer, and other beverages, of course. So I've been a customer of Siemens, and then I changed sides. We recruited you. Well, I sort of wanted to know, you know, how they're all doing that. And then they told me I should try to actually unify a little bit of their portfolio because they're having lots of software. Since around about 10 years, they've been investing heavily in software, and they want to unite that software portfolio with their hardware portfolio. And that's a challenge.</p>
<p>04:09</p>
<p>Yeah, you're sort of soft pedaling. It's a big challenge. And it is something that has to happen in the world of digital transformation. If digital transformation is the sort of this solution to make you more efficient, create a business that's far more resilient, be able to give you insights, all of that good stuff. You need. need people like you to be able to make that happen because apparently you execute what about you? Gunther? Give us a background. Dr. Gunther?</p>
<p>04:36</p>
<p>Yeah, so yeah, I'm was research collaborator in a university there is where the doctor comes from, and now I'm since Yeah 99 with Siemens, but in different roles and in different areas. I started with Siemens, automotive, then Siemens healthcare. And then now so large drives and now with digital industries. Yeah, I've worked in The US and Mexico and also in other countries. So now I'm making stronger digital transformation.</p>
<p>05:08</p>
<p>Yeah, mad streak right now. But one of the questions I do have, and when we start talking about digital transformation, let's say I'm a manufacturer, okay? I'm Scott manufacturer. And and I hear about all this digital transformation stuff, everybody say, Hey, you got to do there, got it, you got IoT, you got the edge, you've got thin edge, you've got far edge, you've got near edge, you've got all of this stuff. And it's, it's just this lexicon of just things and all I care about is making my business more efficient. Getting some insights, and I don't want a headache. And I need to trust somebody to do it. Because all of a sudden, IoT for I O T is like this miscellaneous file now. And it includes everything doesn't include my laundry, but it does include everything else. Money never know. Sure, come next year, and Scott, we're going to be dealing with your laundry, IoT. So how do you how do you approach someone with the with the fact that this is the market that you navigate through? And how do you begin to instill this to Guntur? How do you instill some confidence in trust? Knowing that, yeah, you're the one.</p>
<p>06:23</p>
<p>First of all, because we are running our own factories, and we are using also our solutions in our factories. So this is what we also can show and demonstrate to our customers when they are visiting our factories. And yeah, by circumstances. Some of our factories are internationally also known as digital Lighthouse factories, and recognized by this also by the World Economic Forum. And as we are using our tools and implementing them, of course, we are able to develop them really, so that they are bringing the value to our customers.</p>
<p>07:09</p>
<p>Outside of the fact that I was pretty geeky about digital lighthouse. I like that word analogy, because I believe there are many out there that that we talked to use cases was like, hey, there's a new use case here. Here's a technology that is new, and we have this one. And then we created a new use case that apparently this is a problem. And we just sort of keep on going. But with Siemens, there's there's there's, there's real, it's, it's real, and I can me, I can say, hey, I want to go there, and I'm going to see it in action. Right?</p>
<p>07:45</p>
<p>Absolutely. And I think what it really adds value to all of this is really fast, we can not only talk about use cases and technologies, but we can also talk about what you need to make it happen. To implement it, we can really give some hints as to how high the efforts are, what kind of people you might be needing, and, and all the stuff that you need to think around. Yeah, you know, making the tap. And also,</p>
<p>08:10</p>
<p>you brought up another good point and we can sort of pull on that string just ever so briefly, is that there is a workforce component here. And there is a need to because this is so new outside of the fact there's a velocity that exists here with this technology. Yesterday, it was this and now today it's that and and the workforce itself has to have that, you know, upskill reskill, do we have the right people, how do we plan going forward? What is that going to look like? How do we begin to address that from a Siemens perspective? Because, again, you come to me and say, yep, digital transformation is going to create this business that's going to be more efficient, you're gonna see this you're going to do this you're going to be more resilient than whatever, but I can't find people what do we do with that?</p>
<p>09:01</p>
<p>Yeah. Now you have, how we address this with the staff we have on board and the other aspect was what you mentioned how we can find people Yeah. So, of course, we have to deal exactly with the same problems as anywhere in any any other company out there of why we are implementing these digitalization in this digital transformation as this is why it's called transformation. Of course, we have to think about our staff, our people and how to communicate this transformation to them. So from our point what we are doing is we have continuously communication with our people in our shop floor meetings, what they are going to expect what we are going to do and what we are going to address to stay competitive, to stay on the yeah ahead of technology and why we are doing Of course, we are offering all our staff rescaling and upskilling programs, as we are developing these technologies, and we are also imperiled developing rescaling and upskilling programs. And everyone, every every employee at Siemens has the possibility to log on our platform, which is called the solution platform and also the learning world where they are, can find their individual reskilling upskilling paths According to her, and his individual job profile. So for example, if you are a maintenance technician, and you would like to stay up to date ahead and be attractive for your employee, then you go into this learning world, you will find a path, a learning path individually for this career. And then it tells you what will be maybe expected from you in the future and how you can upskill yourself. So you have individually the possibility to create and to follow up, and you do it when you want. So also this is new ways of working you do it when you have the time you do it when you have the Yeah, yeah, when you would like to do it, because then also then when you are percepts, or when you have the perception, and this is how we address them.</p>
<p>11:48</p>
<p>Because that is excellent, you're absolutely spot on. I like that. Because the reality is, is that there's this velocity, this buzz, this thing that exists with in today's technology that is sped up fast, and therefore there is I can't see a time when, hey, I'm good. I'm all I'm all educated, I'm good to go. And it would seem to me, that is a continuous education, because there's going to always going to be some new technology, there's always going to be greater value in whatever is getting and it's going to we're going to roll it out. Petra, how did you sort of you're semi new, but you've come from the aluminum industry, that's a heavy duty manufacturing centric type of business. How did that that business deal with this digital transformation? Were they wrestling with it at that time? Well,</p>
<p>12:42</p>
<p>I, of course, it's a different type of manufacturing in aluminum. And so I would say they were probably a little bit behind Siemens also, because if you look at Siemens, as a company, it's a very engineering driven company. Of course,</p>
<p>12:57</p>
<p>a lot of companies are behind Siemens. So sure, if that's a problem,</p>
<p>13:05</p>
<p>totally, you could see that, you know, you would have all these very curious engineering driven people in the factories also. And now here comes a very special element that we have, with the digitalization of our own factories, it is that we can add even more purpose to what the people are doing. And putting in all this effort into digitizing our own factories, it is that they can actually help to make our own products better. So they have an extra purpose in what they are doing every day. They do not only make our factories better, but they help the solution providers that we have in house in Siemens who provide software for industry to make that software better. And so I think that adds a little extra spark in their little extra motivation, especially also to the already highly skilled workers and engineers in the factories. And it also adds obviously, a little bit more speed simply just because you're exposed to to higher pressure also or you want to you want to show off, you know, not only for your factory, but also towards the towards the solution provider.</p>
<p>14:14</p>
<p>So, go until we start talking about digital transformation. There's a lot of people talking about it. Yes, it is a word that is bantered back and forth. But I like the fact that you mentioned the need to bring value to the enterprise. In that process going to do is sit down with an organization can you say hey, let's take a steineke tiny step, move forward there. Or how do you how do you approach an organization to saying you need to do it let's bring value let's do it this way.</p>
<p>14:48</p>
<p>Yeah. As we are wanting to bring value to the digital transformation to digitalization, we are not coming from the technology. We are coming from the most pressing topics of our factories. So, we are going into our factories and together with them, we are working out what is the what are the most pressing topics and how can we how digitalization can support to solve these, and we cut out a piece of a maybe a bigger problem and make the life on the shop floor for the factories easier. And so, this is how value comes into the approach what mostly, we see is done wrongly that you address it by technology, hey, how about using Blockchain how to use edge technology and then what is the value now, you have to address it from the problem and and while you are really solving a problem together with the factories, you are leverage the motivation, the acceptance at the same time. So coming back to our people, and also the value is directly there. The next thing is if you are looking for solutions on the shop floor, and you do it in many different factories, you get a feeling of which solutions are scalable. So yeah, so you develop a solution, which can then be rolled out over the factories, and you multiply it and then digitalization has a much higher impact on the company. And while you are looking for such scalable solutions, so the step, bringing this to the market and have an even an enterprise impact while you are offering a solution, which is tested in your environment by a problem is then something which brings also value to the customers.</p>
<p>16:59</p>
<p>So one of the things that I've really, I can appreciate it, it seems that this IoT, this conference, there is a there's good and bad with a pandemic got it, I understand the bad, but the good. I've come to realize that there is a necessity to collaborate more, there's a necessity to be able to have greater conversations and what you just painted Gunther is said, we're going to sit down with your customer, we're not going to we're not going to say hey, here, this is the device you need this is this and and and you just sort of do this. No, you're there to have that dialogue to say, Okay, what is that pressing problem, we can slice it out. And then we can say, all right, it's gonna work, scale it, and then be able to create greater value, which is your ultimate effort. You don't want to just do something and say, Yeah, that's it, man. Good luck. That's a headache. And we know that there are a lot of legacy systems out there that fall into that category. So Petra, where do you see? Where do you see that going? I mean, I'm just telling you right now, two years ago, or three years, when we're when I was here last three years ago, maybe that's and then we hit the pandemic. So it's been four years. God, it's been three years. Yes. I just became older. Anyway, the conversation has changed so dramatically. I mean, it has to where it was like, Hey, we can put this device on this asset, and we can pull data. Now it's complete. That's like, yeah, that's, yeah, we can do that. But now let's start looking at the data, slicing the data, making sense out of the data, creating tactical recommendations. From here, where do you see it going? I mean, this, this is exciting. I don't have a future. What do you think it's going?</p>
<p>18:57</p>
<p>Yes, I think you're so first of all, yes, I think you're right. I mean, we've really shifted from a hive discussion into a, you know, sort of no nonsense discussion. So people are really working on many of these use cases, and they have the people that it takes for it. So where are they going? I think what we see now more and more is that we go away to be going to a very data driven logic. And that also means that we start to start to slowly shift a little bit away from that engineering driven logic logic, which is an if then logic where we think we can sort of control everything in that sequence. But to turn obviously, to statistically driven logic, some some start to call it AI and then go into all these algorithms and so on and so forth. So where we go into data clustering, and then really, you know, have all these these data scientists also on our shop floors, I'm looking into our data. So that is definitely something that I can be that I can see another thing that I believe is happening to is really this convergence of OT and it Oh, that's a huge, that's a whole nother topic. Yeah. So, so we were having all these people who were really, really good with all the machines and, you know, have their their very own programming logic in there. And now this programming logic from the from the machine level needs to fuse into the logic that we have in software. And that blink brings such a whole lot of changes we did, that's not just on a technical level, actually, that really also goes into how we're driving projects. Because software, people tend to have a lot shorter innovation cycles, they're, they're all working in that really HL mode. And that's something that from the hardware world, we don't know as well, because we are very used to hardware needing to really, you know, stand too many limits, and really stand up too many quality tests, and so on and so forth. So we are not used to put out into the world some piece of hardware, which is semi functional. Whereas we might bring some semi functional software onto the market, just because we can very quickly and very easily in short cycles improvement. So</p>
<p>21:21</p>
<p>that's, that's why when Microsoft launches a new update, they know that they're going to have bugs, and then that's already out there, whether they like it or not, they're going to have the user community saying that's not working. Hey, thank you very much. It's corrected now. You know, that's, that's the reality. And one last question to go into. This is all interesting, from my perspective, the reality is this available from the small to midsize businesses as well or is this just a, this whole digital transformation is only for the big boys and girls, and it's available for the small amount</p>
<p>21:55</p>
<p>that will be there, the whole digitalization aspect is nothing. Just for big enterprises. I would sometimes also name it, digitalization pushes lean to the limits. So you start from the shop floor, you implement smart solutions, small solutions, which make a great impact. Even a small algorithm who predicts maybe machine breaks down a few hours or a few hours before it really happens, brings a lot of value in small companies. It's very easy to deploy a very easy installed. And the big solutions, of course, installed over factory networks. Yep, that is then for enterprise companies.</p>
<p>22:47</p>
<p>All right. I gotta run off to another meeting that can you believe it? Well, yeah. And go on into the auditorium. You're gonna see me over there. And thank you for having us. So let's, let's for the listeners, how do I get a hold of you, Petra, talk to us. How do I how do I connect?</p>
<p>23:02</p>
<p>My name is Petra, mom. I'm looking forward to meet you.</p>
<p>23:05</p>
<p>That's right. That's M O N. N. And Dr. Gunther? How do they get ahold of you?</p>
<p>23:12</p>
<p>You can also find me on don't biting their nails.</p>
<p>23:17</p>
<p>You guys were fantastic. Thank you very much for saying yes. I enjoyed this conversation. Excellent job. All right, listeners, we're gonna wrap it up for today. This is day two, the end of day two, at the IoT solutions World Congress. It is an exceptional event. Put that on your calendar. And if you have any issues, comments or concerns about the contact information for your night, it's going to be at the industrial talk.com. And we're gonna wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. All right, once again, thank you very much for joining industrial talk. And as you can tell, we were broadcasting live from IoT solutions World Congress in Barcelona, what a great opportunity. It was a lot of fun. I gotta tell you to meet incredible professionals, why Cooter, Petra and others that are really focused in on solving problems making the future bright, for lack of a better term? All right. Put that on your bucket list. Yeah, why I now we're going to have all the contact information out on industrial documents. But we're also pulling together a just an ever expanding ecosystem of professionals like gouner and Petra, and others that are really focused in on delivering value, thinking differently. So please, support industrial talk, support the individuals that are out there, support the sponsors that make this happen, like Armis, like cap logistics, and please be that we're gonna have another great conversation from IoT solutions World Congress, so stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gunter-beitinger-and-petra-monn-with-siemens/">Gunter Beitinger and Petra Monn with Siemens</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Sabine Erlinghagen: CEO Grid Software with Siemens</title>
		<link>https://industrialtalk.com/episodes/sabine-erlinghagen-ceo-grid-software-siemens/</link>
					<comments>https://industrialtalk.com/episodes/sabine-erlinghagen-ceo-grid-software-siemens/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 28 Jun 2022 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sabine-erlinghagen-ceo-grid-software-siemens</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at DistribuTech 22 and talking to Sabine Erlinghagen, CEO Grid Software with Siemens  about "Grid Modernization and Powerful Solutions ".  Get the answers to your "Utility Grid" questions along with Sabine's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sabine-erlinghagen-ceo-grid-software-siemens/">Sabine Erlinghagen: CEO Grid Software with Siemens</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/6caf3e29-2ffa-4820-b3ab-c7245c3e6587"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at DistribuTech 22 and talking to <strong>Sabine Erlinghagen, </strong>CEO Grid Software with Siemens  about <b>&#8220;Grid Modernization and Powerful Solutions &#8220;</b>.  Get the answers to your &#8220;Utility Grid&#8221; questions along with Sabine's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SABINE ERLINGHAGEN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/serlinghagen/" target="_blank" rel="noopener">https://www.linkedin.com/in/serlinghagen/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a></p>
<p><strong>Company Website: </strong><a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Sabine Erlinghagen: CEO Grid Software with Siemens" width="500" height="281" src="https://www.youtube.com/embed/pQd1mFpqNSA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>grid operators, conversation, sabine, industrial, utility, software, people, grid, industry, consumers, absolutely, world, point, charging, solution, ev, logistics, talk, challenges, collaborate</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get Hey, once</p>
<p>00:22</p>
<p>again, welcome to industrial talk, thank you very much for joining the number one industrial related podcast in the universe that celebrates you and I'm pointing right at you, you industry hero from around the world, you are bold, you are brave, you're daring greatly. You collaborate, you solve problems, you innovate. I think I've pretty much named them all off, and you're making my life and the lives of many from around the world a better place. Thank you very much. All right. Sabine, is in the hot seat, the company is seated. She is the CEO of grid solutions there. And I just have to give you a heads up. We were on site at distributech. And so this is the interview that happened there. Let's get back. Yeah, see this, this platform? I'm telling ya. It's an ever expanding industrial ecosystem of problem solvers and leaders? How about that, put that in your bank? All right. Again, I want to make sure that you understand this is a series. And this is a series that we were very fortunate to be on site at distributech. And it was a great, great event. And if you're in the utility space, or energy space, or digital transformation space, this is a this is an event that you need to put on your calendar for next year. There's a lot to see a lot of collaboration, a lot of people are just, you know, they're, it's, it's a really exciting time. If you're in the utility world, boo. There's a lot of big thinking going on there. Before we get into that interview, we are brought to you industrial Talk is brought to you by capital logistics, and IoT world now capital logistics i i love the conversation that is around supply chain. And you know, as well as I do, that you need a trusted resource company, that person that can help you with your logistics challenges. If it's big, no big deal. If it's not no big deal, Cap logistics, have you covered, go to cap logistics.com Find out more you will not be disappointed in. And I've had the great honor of working with IoT world. And they never disappoint you go on to IoT dash world.com. And they put together some great content. Because we're all about learning. We're all about growing, we're all about educating. And as I'm telling you right now, the way the industry is working or going it is fast, and you need to keep current. And you need to listen to people like like Sabine, who have just the fingers on the pulse of what's taking place, go out to IoT Dash World. Find out more again, great company, great people, all right, on site. This is this was a great extravaganza. And so my background is in utilities. I was a transmission lineman, many of you know that I was, I dealt with a lot of renewables anyway. I was a kid in a candy store. And then when somebody likes a beam comes up, and I get the opportunity to be able to talk to her about the challenges that are happening within the grid like we take it for granted as consumers, we just sort of take it for granted that when I come into a room, I flip a lightbulb that's on and everything's fine. I don't think beyond that. Well, I do just because I was in the utility industry. However, we have some really unique opportunities and challenges that companies like Siemens, and Sabine and her team are really addressing, and really trying to find that solution. That really, in essence, we don't know anything about it, right? We're just consumers. But it's an exciting time. Now you're gonna hear some noise. It's going to be a little noisy back there because we're right on site on the floor, and just having a great conversation about what's happening with Siemens. So enjoy the conversation because I certainly did. I used to be it's been great to be able to run you down. Lucien, who's standing right in front of me. He's the one that has been burning all the calories. Try to find you. Not me.</p>
<p>04:31</p>
<p>It's been busy times and a lot of great conversations here anti tech. So yeah,</p>
<p>04:35</p>
<p>so you had a good conference. Conference? Absolutely. This is your first time here.</p>
<p>04:41</p>
<p>It is. It is I just counted. i It's my 10th Inlet, which is the European equivalent. It's my first tech. Can you believe that? No.</p>
<p>04:49</p>
<p>Well, this is my first time to you know, my background in utilities. It's like a kid in a candy store here because there was a company out there that had a I pulled top switcher and I said, Are you kidding me? Let me go look at it. And I'm touching it. And I'm going, Wow, that's fantastic. stupid stuff. Amazing. All right, so you're here, Siemens is here, got a great presents got a great solution. Talk to us a little bit about that product launch that you mentioned ever. So briefly on May 5, talk to us.</p>
<p>05:20</p>
<p>Absolutely. And it's actually not only a product launch, we reveal our strategy and an entire suite of products. We call that the grid software suite. And that goes from planning to operations and maintenance of grids. And the Tweak to it really is that we think it from A to Z. So plan to operate, maintain.</p>
<p>05:45</p>
<p>What was the sort of that? You know, genesis of that conversation? Because you're one of the challenges that I see here is, I need if I was if I was a utility, if I was just whatever, I'm looking for a trusted resource, a person, something that I know that I need to do this, I need to venture into this new, Brave New World, but I need somebody to be able to sort of bring us through, was that part of the thinking behind it and saying, hey, somebody needs to be getting it. We need we need it all the way through?</p>
<p>06:19</p>
<p>Absolutely, I think what we realized is that, it is a very, very tough challenges that utilities and especially distribution and transmission companies are facing, because that transformation is nothing that anybody has ever seen before. So the that challenge, we feel that by and large, the industry is leaving our customers a little bit too much alone. So we said, we got to embrace the point of view of our customers.</p>
<p>06:51</p>
<p>I gotta interrupt, who's a customer in that conversation.</p>
<p>06:54</p>
<p>And the customer in that conversation? Is any grid operator?</p>
<p>06:57</p>
<p>Got it? Got it go continue. I was struggling. I'm a customer. But I'm not a grid operator.</p>
<p>07:02</p>
<p>Yeah, no. Thanks for asking. So for grid operators, I think we're as an industry not yet doing a good enough job of helping grid operators to maneuver through that transition, which is an exponential growth case of Drs. So facing that as exponential growth, I think the human brain can cope with exalted curves, right? I mean, we've seen that in COVID, you can just lose time, because if you lose time, it's already too late. Yes. So the same situation is the one that we're facing with what the grids need to cope with. And here we go. I mean, we are thinking silos, we're thinking point solutions. Here, you have a planning app, here you have an operations, and here you have that, and then we leave it to the grid operator to stitch that together. And that's really hard work. Because it's overlapping data is not flowing properly. It's hard to connect. And so that's, that's a problem we are solving for them.</p>
<p>08:08</p>
<p>You've touched on a number of points. And I think that I have to be honest, we have to talk about here on industrial talk, you know, modernization of the grid, but you're the first person that actually said, Hey, there's the customer, there's this human component, these are the, the grid operators, the the ISOs, whatever you might have. And they're the ones that have to sort of make it work because we consumer wants to flip on the light. There it is, it works. And we don't want to have the interruptions. And we're pretty binary when it comes to that, like good.</p>
<p>08:46</p>
<p>And we want to have an EV charging, we want to have a solar, we have one, battery storage, we want to have an energy community, we want to know how much we consume what we can contribute to climate, like mitigating climate change. Yeah. And</p>
<p>09:02</p>
<p>my ear bleeds when I have these conversation, because my background is sort of old school. And it was sort of that centralized generation. That's an easy model. And the utilities are very good at that. Because it's been doing it for 100 years, Siemens has been a part of that. It's just that's what it is. So I have generation of transmission. I have substations I have distribution, and so on and so forth. Now we're talking system operators, having to take solar panels, battery, EVs, and be a part of that whole mix, and then be able to do that. And that's a technology conversation to</p>
<p>09:39</p>
<p>mean Did you know it's 7x the growth of the quantity 20 37x that's exponential?</p>
<p>09:47</p>
<p>No. But that's, that's frightening to</p>
<p>09:50</p>
<p>it totally is and I mean, the transmission system operators already have a challenge because it takes that to distribution. I mean, connecting those DVRs and admitting them planning for it getting the flexibility, getting the inertia, right?</p>
<p>10:07</p>
<p>These are really sophisticated conversations. And if you have any appreciation for the love that we as consumers are, we take it for granted that our power is our power. We don't really mean if I'm a customer, I don't think about. I don't think about that. I'm very simplistic, but there is. No, you're absolutely right. It should be invisible. It should be just business as usual. The risk I see is that if we don't get this, right, if we don't, you know, partner with companies like Siemens, to make it right. If we do it wrong, the consumer sort of doesn't like that.</p>
<p>10:54</p>
<p>I mean, you will have to care, then. I mean, that's like going back to the middle age where you get get to know at which point in time you can switch something on. And I mean, middle aged, wasn't switching something on but</p>
<p>11:04</p>
<p>but if you were at that spot on the point, it is, but then we start talking about I look at it, there's a there's a there's a messaging component to it, right? Because there's a lot of incredible things that your company, people in your company others are doing that is just sort of like the unsung heroes. They're having these collaborative conversations. And it's, and they're discussing,</p>
<p>11:33</p>
<p>I would say it's the grid operators are the unsung heroes. I mean, it is really perfect. It's not us.</p>
<p>11:41</p>
<p>Well, I gotta admit, I can appreciate the pragmatic approach, because the grid operators are going to always say, hold it, I still gotta deliver power. And it's got to be reliable, and I can't just incur a bunch of costs. So it's got to be, you know, reasonable and cost. And it's got to be done safely. Right? I got to do that. Because if I don't do that, then I fail. So it's good. But are you finding that the necessity is to strive to collaborate with these, these grid operators and bring them in and say, We're going down that road?</p>
<p>12:18</p>
<p>Absolutely. And I mean, if you close the doors, I mean, grid operators will admit that they're actually not following through with connection requests of key hours. So this is slowing down the energy transition. And that the partnership is about helping to accelerate the energy transition, helping to make it easy helping to be fast and nimble to adapt, or oh, there's EVs coming up here, charging poets coming up here, more solar introduced here, or there's a kind of a big car park with a charging being built there. So God to be much more flexible than we had been in the past. And if you translate that to the technology world, then software has got to be the solution. Because software, yes, things. It does help you to operate grids closer to them limits mean, so far, we have physical limits, where you have this buffer of portion in</p>
<p>13:14</p>
<p>there. Yes, that's right. And overbuilt. Over built.</p>
<p>13:17</p>
<p>Yeah. Because you got to be reliable. Yeah. But I mean, there was somebody in a utility A while ago, who told me like, oh, oh, this is so we can kind of reduce that buffer and capacity. And then a colleague of yours said, like, look, we used to fly planes with four engines in the past. Now we fly them with tools. Right, right. We're still feeling safe. And that software, it's like, the instrumentation, the precision, the transparency about that we are still good enough to fly. And that's what we need to bring to power grids. It's the software that gives you the transparency of how close are you statically and dynamically to your limits? How much more can the power grid take and investing in software's? There's so much better return on the investment than just adding capacity and copper and bigger transport? That's right, right. It's so much faster. So getting the software right, for me is the key to facilitate and accelerating that energy transition integrates.</p>
<p>14:30</p>
<p>How do you have these conversations with the you know, the system operator over here and a system operator in this service territory over there? And each one has a different story. They're in a different place in this journey? I think there's a recognition that, yes, it's going to happen. I hear it. I understand. I talked to other colleagues, it's going to do it. How do we take it across the board like and have some sort of consistent messaging right there and saying, Okay, do this</p>
<p>14:59</p>
<p>and Think you're absolutely right, everybody starts from a different position. So not only the grid topology is different, the D ER or EB charging, status is different. But also the IT and OT topology of every one is totally different. So the art is to. That's what agility is about. Like when we talk about agility, it's about being able to make small steps, make them fast, and iterate. So it's, that's why our software suite is modular. Modularity enables you to go Agile, and to not replace, and total ADMS and derms. In one goal, if your project, please don't risk. And I mean, we've been doing that over the years. But the recipe is, how can I go live was one thing. Next thing,</p>
<p>15:56</p>
<p>I love the incremental approach, it allows the human side, like me, put my, my arms around it, achieve some sort of success, say, I got it. Okay, I'm learning, I'm walking. Now, let's, let's start to scale a little bit, let's talk, let's target this versus that right now. And be able to do it that</p>
<p>16:20</p>
<p>way. The whole I mean, a, it delivers value much faster, because you can do something very fast. So the second thing is, I mean, it's a human transformation, you keep emphasizing. So it's about people with habits of working with a system for so long, now need to change to work with new software. So you want to give those people the chance to get those new habits. So get them touch the software really fast. Get them kind of learned. Like it like we learned something on the smartphone, right? I mean, you you learn it intuitively, instead of five months of training after a five year project, and it's kind of Big Bang, see your it's not how transformations are being done.</p>
<p>17:08</p>
<p>See, you're touching on so many things. I believe that true adoption has to come with simplicity. If if you create friction in this, whatever this journey is, I'm not I'm just naturally going to not want to be a part of it. It's too hard. And you also spoke on that, that cultural, that utility, cultural mindset, that legacy thinking we've done it forever, this is how we've done it, we've perfected this.</p>
<p>17:34</p>
<p>And you know what? It's that's super interesting, because you see, kind of different types of people coming in now. And those conversations are super intriguing. Because I mean, a you have 80 people sitting next to what we would call Ott, right. So they come from different backgrounds. And what we find is, if we discuss our principles and software and how we build our software, how we deploy our software, it actually resonates with both. So it's not the conflict of I win, you win, or I push you out, you push me out. But it's something that serves both needs, and for good reasons. So it's the best of all worlds. Yeah. And it has the advantage of the reliable reliability of OT, but the flexibility of it, and the speed of it.</p>
<p>18:30</p>
<p>See, I think, you know, I point this out, the pandemic did a couple of things. One, we understand the bad stuff, got it bad, bad, bad, bad. But the other thing that I thought was pretty good about the pandemic is that it it quickly identified the necessity for us to collaborate, and to be willing to collaborate and to be insane. I don't have all the answers. I know I need to go down this road. But I don't have it. So I need to collaborate. And that's what you just pointed it out. OT it, that collaboration when when and and that realization that yeah, it just has to happen.</p>
<p>19:07</p>
<p>And then those, those conversations are real fun. I mean, like I can imagine when we bring everybody in the room is like sometimes in the beginning, there's a little bit of the reservation,</p>
<p>19:17</p>
<p>because it never happened before it never happened. And then when people are leaving</p>
<p>19:21</p>
<p>the room, it's like, wow, I mean, like, sometimes we get kind of that those teams afterwards calling their CEOs and said like, yes, this was like, they never experienced that it can actually not be against each other but with it each other and it really to like thinking things entirely new.</p>
<p>19:44</p>
<p>I think it's an exciting time. I really in a positive way. Yes, people are going to skin, their knees and bump their heads and all of that stuff and it's going to happen however, I still think that there's this momentum that's happening. then it is going to happen. And either you participate, either you'll part of the solution, or because of the velocity of this, you're going to be left behind and you don't want to be in that room. You don't we won't. You Oh, that's what you guys do. You do it all the time. I enjoyed this conversation. You know what it was well worth the wait. Thank you. Yes. How do people get a hold of you? Just got to? I mean, if they want to get some more information, where do they go?</p>
<p>20:30</p>
<p>Just ping me on LinkedIn.</p>
<p>20:32</p>
<p>I mean, that's the way to do it. This is</p>
<p>20:34</p>
<p>where it is man, I will have all of Sabines contact information out on industrial talks have been your fantastic. Thank you very much for joining industrial talk. Once again, we are broadcasting from distributech 22. And as you can tell by Sabine it is a, I don't know a collaborative environment that solving problems, excellent, excellent environment, please put this on your bucket list because you will not be disappointed to get to meet people like to be alright. Thank you. Once again, we will be right back.</p>
<p>21:03</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>21:11</p>
<p>All right, once again, thank you very much for joining industrial talk, remember, go out to industrial talk.com And you need to connect with somebody and you will not be disappointed. This was an incredible conversation. And, and I mean, there's more there's so much activity happening within the utility, energy space. And it requires people like Sabine team seems to be able to navigate those waters trusted individuals to navigate those waters because it's important stuff. So go out to industrial talk.com. Remember, we were on site distributech 22. And we're going to have some more incredible conversations coming to you from this event. It again, put it on your bucket list, you will not be disappointed. Join us. We are creating this ecosystem, expanding ecosystem of leaders like you. So please reach out to me go to industrial talk.com You will not be disappointed. All right. Be bold, be brave, daring, greatly. Hanging out with people like Sabine team Siemens, be bold, be brave. They are greatly you know what you're going to do? Change the world. We're going to have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sabine-erlinghagen-ceo-grid-software-siemens/">Sabine Erlinghagen: CEO Grid Software with Siemens</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/5e389140-0cbf-4bd0-8a18-eb81cb4a3a30/Sabine-20Erlinghagen-20Interview.Mp3" length="32182703" type="audio/mpeg" />

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		<title>Dave Evans with Fictiv</title>
		<link>https://industrialtalk.com/episodes/dave-evans-fictiv/</link>
					<comments>https://industrialtalk.com/episodes/dave-evans-fictiv/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 10 May 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/dave-evans-fictiv</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Dave Evans, Co-Founder and CEO of Fictiv about "Product Development Manufacturing Speed Solutions".  Get the answers to your "Product Development" questions along with Dave's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dave-evans-fictiv/">Dave Evans with Fictiv</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b5956cb1-eaba-47fe-be37-a16dcd4cd5c6"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Dave Evans, </strong>Co-Founder and CEO of Fictiv about <b>&#8220;Product Development Manufacturing Speed Solutions&#8221;</b>.  Get the answers to your &#8220;Product Development&#8221; questions along with Dave's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DAVE EVANSS CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/evansda11/" target="_blank" rel="noopener">https://www.linkedin.com/in/evansda11/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fictiv/" target="_blank" rel="noopener">https://www.linkedin.com/company/fictiv/</a></p>
<p><strong>Company Website: </strong><a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Dave Evans with Fictiv" width="500" height="281" src="https://www.youtube.com/embed/KD11m1uCkEk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>OTHER PODCASTS, BLOGS AND VIDEOS OF DAVE:</h2>
<p><a href="https://podcasts.apple.com/us/podcast/the-journey-from-traditional-to-digital-manufacturing/id1475280105?i=1000506232734" target="_blank" rel="noopener">https://podcasts.apple.com/us/podcast/the-journey-from-traditional-to-digital-manufacturing/id1475280105?i=1000506232734</a></p>
<p><a href="https://www.augmentedpodcast.co/guests/dave-evans/" target="_blank" rel="noopener">https://www.augmentedpodcast.co/guests/dave-evans/</a></p>
<p><a href="https://open.spotify.com/episode/7mqqRraB8HBtAVrouXlQmk" target="_blank" rel="noopener">https://open.spotify.com/episode/7mqqRraB8HBtAVrouXlQmk</a></p>
<p><a href="https://www.nasdaq.com/articles/supply-chains-are-on-the-cusp-of-digital-transformation" target="_blank" rel="noopener">https://www.nasdaq.com/articles/supply-chains-are-on-the-cusp-of-digital-transformation</a></p>
<p><a href="https://www.forbes.com/sites/daveevans/2021/11/23/saving-the-supply-chain-wont-be-sexy/?sh=dd712976a1f8" target="_blank" rel="noopener">https://www.forbes.com/sites/daveevans/2021/11/23/saving-the-supply-chain-wont-be-sexy/?sh=dd712976a1f8</a></p>
<p><a href="https://www.forbes.com/sites/daveevans/2021/05/03/2021-state-of-manufacturing-digital-transformation-is-the-key-to-winning-in-the-next-normal/?sh=66a753384405" target="_blank" rel="noopener">https://www.forbes.com/sites/daveevans/2021/05/03/2021-state-of-manufacturing-digital-transformation-is-the-key-to-winning-in-the-next-normal/?sh=66a753384405</a></p>
<p><a href="https://www.youtube.com/watch?v=T-YsWlv8eVU" target="_blank" rel="noopener">https://www.youtube.com/watch?v=T-YsWlv8eVU</a></p>
<p><a href="https://www.youtube.com/watch?v=0DTmoI2up4A" target="_blank" rel="noopener">https://www.youtube.com/watch?v=0DTmoI2up4A</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>Fictiv, scott, build, supply chain, quality, supplier, world, industrial, people, product, manufacturing, ford, engineer, part, pandemic, wheels, dave evans, manufacturers, industry, solution</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, once again, welcome to industrial talk the, let's say ever expanding industrial ecosystem that is dedicated to you, the industrial professional solvent province. Yes, collaborating, absolutely innovating you back here, industrial talk. We're featuring incredible professionals that embody those qualities each and every day in the hot seat. Speaking of which, his name is Dave Evans. He is founder, co founder excuse me, of a company called Fictiv Fictiv FICT i v. And you know, we're talking about some of the challenges that are happening in the supply chain and what can we do for new product development? I'm telling you right now, that Fictiv platform, stellar let's get going.</p>
<p>01:13</p>
<p>So</p>
<p>01:15</p>
<p>in my past, I guess it's the past Yeah, it is, it's the past, the way I used to do product development as you you know, you design it, and then you'd have to go find some sort of company to be able to develop it and, and as as time goes on, as time went on, that you just keep on working at it and designing it and then try to come back and see what happens and then refining it. There's a lot of work that goes into this, this whole product development. And I think today, once you'll hear from Dave, that the future in new product development and supply chain,</p>
<p>01:52</p>
<p>it's bright, and I know that we're we're struggling right now with supply chain stuff, but I'm telling you right now, team, Fictiv Dave, his team absolutely got their fingers on the pulse of of a real solution. That if it's transformative, it's transformative. And I not It's not hyperbole, I really enjoyed the conversation. And it's all doable. Because of all the technology and the innovation that exists out there a couple of things.</p>
<p>02:19</p>
<p>One, again, we're going to be at IoT solutions World Congress, this is a Barcelona broadcasting live. So make sure that you catch all of those great conversations from industry leaders, companies that are truly solving problems, desire to collaborate, absolutely their IoT solutions, World Congress, we're also going to be up in Dallas. And that is for distribute tech, and we're going to be talking utilities, energy, and all the solutions that are around there, we're going to be broadcasting live there. And then we're going to also be in Chicago digital manufacturing Summit. And the same thing we're going to be doing, we just got word that we're going to be at IMTS, that is going to be in September, that's a huge manufacturing platform. So my call out to you.</p>
<p>03:06</p>
<p>If you are there, and you want to be able to talk about what you're doing, and you want to do it in person, and you're going to be at that conference there. You got to start, knock on the door, come see me. And if I have you down there, I'm gonna be pushing this all day long. But I would love to be able to have the conversation and have a conversation with you talking about what you are doing. So that's it. Another thing that I want to make sure that you guys are aware of we're starting the campaign called we are industry and and if you're looking out on video, I have this hash tag on my shirt there. And it really is just sort of a celebration of the human component of industry, industry as humans, right. It is made up of people who have a passion to try to solve problems. It puts food on the table it creates meaningful work for a number of people around the world. And so this campaign celebrates that and it's we are industry hashtag. We're going to put it out there on on LinkedIn and just hopefully be able to highlight those human stories of people solving problems helping people succeed, because that's what we're all about. Right here. Education, collaboration, and innovation. All right on to the interview. So Fictiv reached out and you go out to stack art. It's fantastic. And</p>
<p>04:30</p>
<p>it is just a wonderful conversation of how this platform accesses a number of of capable manufacturers to come up with great product development solutions, deals with the logistics, all of the components associated with that so that you new company, existing company, what you do is you just say hey, Fictiv. I've got this product, and then they work hand in</p>
<p>05:00</p>
<p>glove with you to come up with the right product and then be able to sort of begin mass producing it. It's a fabulous, fabulous solution. So you're going to tons of information that you're going to get gleaned from this particular conversation. So, enjoy the conversation. Again, Dave, thank you very much for joining industrial talk. How're you doing today? Doing great. How are you doing? Scott, I thank you for your flexibility. We had a bit of a burp up last week listeners and he was very kind and gracious and said, Okay, no problem. So here we are, we were able to good all good, all good. Yeah, I see. I like that. I like that flexibility. Real good. All right. Before we get into the topic, let's talk a little bit about your background. Give us a little background on who you are. Yeah, let's do it. So I'm sitting here in sunny California, in San Francisco. And I'm a mechanical engineer by training. So</p>
<p>05:51</p>
<p>founder and CEO of Fictiv and prior to that I started my, my world in the automotive industry. So I was at Ford building infotainment systems, so dashboards of cars called vehicle bucks. This was kind of 2020 12. So what we were trying to do was basically put, think about tablets, iPhones, iPads, Android devices into a car, you know, almost a decade ago. And the challenge was really its development cycles. So we took a lot of this time from Ford, my training as a mechanical engineer from Stanford, and saying, how can you help basically put better consumer electronics into a vehicle? How do you shorten development cycles to really make that happen?</p>
<p>06:34</p>
<p>But then how do you also make it easier to bring products to market? So you know, what we'll talk about the company, I think we'll get into the problems we've seen supply chain. But really, this comes from, you know, a decade ago, looking at how products are designed and developed in an automotive setting, and saying that to be a better way, Scott, and, and I wish we'd made more improvement in 10 years, but I think that the future is even brighter ahead of us. So we'll dive into all that I'm sure. Yeah, it's I love, I love the emphasis on speed. Because I know for me, personally, I expect things faster. Now, you know, I expect delivery of whatever quicker, right? And it's just a modification in my expectation DNA. And I think, across the board, I think what's crazy is, as a consumer, as you start using an Amazon or I use DoorDash, to get food delivered to me, right, I click a button and Uber comes, it's not like a taxi, and you call and you wait for it to come or you know that you had to go to the local store, go through five different shelves to find that, you know, pencil that you like, it's just everything's immediate in a consumer world. So then you come into your business world, wherever you're working. And you're back to like Excel spreadsheets and faxing forms to vendors and manufacturing, and like having to get on a plane and go to Vietnam to fix an issue. And you're like, wait, but in my consumer world, I can just order you know, that device. And and, or I can get a taxi, just, you know, an Uber directly to me, do I want to an SUV or a black car, or I just want to Toyota, you know, Prius to show up. But then you come to the industrial world. And it's like, nothing's happened for decades. And so that was my experience, being a hardware engineer at Ford building infotainment systems. I was like, Man, this is a mismatch and you know, speed was the emphasis. But then what you've learned is actually it's quality. Because speed without quality is nothing. But quality without speed is actually like, well, you know, if I wait two months for something, and it's the highest quality, I didn't get any learning. So we started with speed, but then quality had to become table stakes. And you know, that that's the that's really the emphasis that what we'll get into as we peel back the onion here, but definitely started with speed. Yeah, and and I think you're, I think that's an important component. I mean, I'm just I expect things faster. I just, I don't I don't have the patience like I used to, and maybe it's because I'm an old and crotchety son of a gun. But it's, it's the reality of business, especially today and that window of opportunity, right? If I'm able to work with Fictiv and say, I got this idea. Here's the design, let's get it rolling. And press that because the old way or no, even today, it still works the same way where it takes a long time. Give us a little sort of rundown on on the process. Yeah, for sure. Let's let's lay that process out. Yeah, I think so. Let's go back to that example. So I'm at Ford. I want to build a new vehicle Buck dashboard. How do you do it? Okay, I got an idea. I want to do some amount of you know, put an iPad in that you bring with you. Okay, you go to your CAD station we use CATIA, you're going to 3d model and design this</p>
<p>10:00</p>
<p>From there, you have a physical, or you have a digital design of what you want to get done. Maybe you have some requirements for what that part or, or mechanism looks like. And you have that. And now you got to get a physical form of that meet, you got to build a prototype, we call this whole thing, new product development and PD. So in my Ford way, which not much has really changed, I would say in a decade was you would have kind of three options, you would go to your internal machine shop prototyping shop, wherever it's a Ford has a whole facility that's dedicated to this. That's option one. Option two is maybe I call it my tier one supplier, I call Magnus I called Dana call, I call someone I say, hey, tier one supplier go make this prototype for me.</p>
<p>10:48</p>
<p>And, and you use that tier one or tier two. And then there's a third option of hey, I'm gonna go a little bit rogue that I know Scott's local prototyping shop down the street from me. And Scott and I have a relationship we met at a trade show. And I'm, I'm just going to call up my buddy Scott and and have him build this. And so what I found at Ford was my internal shop had a backlog, that was way too long. And I was never prioritized. It was always too busy. The tier one shop, they wanted to make a million of something. And I said, Hey, build this one mechanism for this iPad, and they're like, I'm not busy enough. This is only 50 grand or, or whatever, I don't want to do it. And then I found myself as a mechanical engineer, I'm great at thermodynamics and fluids and all these things, having to build relationships with Scott's basically all these local direct relationships. And so yeah, I could get speed maybe from Scott's you know, local shop.</p>
<p>11:46</p>
<p>But like, Scott, you want to know how I bumped up the queue in your shop, I brought a six pack of beer. Not that I was gonna send hundreds of 1000s of dollars to your machine shop. I've literally I'd fly there I drive it. Hey, Scott, I know you love Guinness man, here's a six pack of Guinness, can you take me to the to the queue?</p>
<p>12:07</p>
<p>It's all crazy, right? So it is not it's yeah, it's like this is the way that the industrial world runs is it's relationship driven. It's some, it's some local, and it's primarily offline. It's low sets of tools. And so when we looked at the space, you know, I'm at Ford, and with my co founders, also my brother, Nate. And I'm like, Nate, this isn't just my problem at Ford, like every design engineer that I know, has the same thing of internal, a tier one supplier that they build relationships. Meanwhile, you know, Lyft and Ubers. Coming out, I can stay in someone's house with Airbnb, you know, there's all this what we, you know, Cloud is going on, that's things are transitioning. And I was like, Nate, there has to be a better way of not just relationships in the industrial world, where we can do this. And so what we set out to build, you know, almost nine years ago, so almost a decade ago, now, Scott was we said, hey, let's find all of these manufacturers in the world that have the best quality, we're going to vet them. And then we're going to find idle machine time at any of these factories. And we will allow engineers to order custom mechanical products, high quality products from this pre vetted network of basically Scott's machine shops of of all of these factories around the world. And this was just an idea back in 2013, right? And we said, well, if we did that, could the engineer speed up their development cycle? Remember speed at high high quality? Yeah, yeah. And could we drive more volume to the Scott's manufacturing plants all over the world? So kind of these two thesis of better for Scott because he's getting more work sent to him from like Ford, better for Dave as the engineer, because he can order things just like he does on on Amazon or Uber or wherever. And we said, Wow, that that'd be pretty cool. And so what we call this is a digital manufacturing ecosystem. That basically like we we digitize this ecosystem of manufacturers, to allow an engineer or a supply chain professional out of Ford, to order custom mechanical products from a pre vetted network of of machine shops. And there's a whole bunch of cool stuff that goes on there to make that happen. But it's it's really this basis of a of a distributed network, idle capacity, and really speed and quality. So I, Dave, now, all I have to go to is a platform just like Uber, or Airbnb, whatever, and be able to, in that interaction, find</p>
<p>14:49</p>
<p>a manufacturer with idle capacity that has the qualities already been vetted. You know, yeah, that's great. And be able to</p>
<p>15:00</p>
<p>create that dialogue, that relationship that is so important and begin compressing that time, but in it and still maintain quality, is that right? Totally, what I would adjust for you is like, Well imagine the scarf, what I did was, I just gave you the we have 250 of these partners globally. But now you still have to build relationships with them. I'm not actually helping you as a design engineer, or a supply chain professional. In the same way, it's like imagine if you ordered Uber, and you personally had to vet every car, or you had to have a relationship with everybody there, that wouldn't be much help. So actually, what we do is, we are your manufacturer of record Fictiv. Meaning if you're that supply chain professional, or they're you're buying apart from Fictiv. I just don't own any machines, but I'm accountable for the price. I'm accountable for the quality of that product. I'm accountable for the pre vetting and management of that network. So basically, what I'm doing is, Hey, Scott, I'm going to guarantee for you the fastest speed at the highest quality, but I don't own machines, but I have a whole group of people, you know, an entire quality department that vets all these manufacturers is boots on the ground for you checking your parts before they come out. And you want to know what we've made 19 million parts to date through the system. So like, You think we're good at this. I've done it almost 20 million times. And, and but we are your manufacturer of records. So it's not like you have to vet all of these ones individuals even better. Yeah, to me, it makes me feel warm and fuzzy. Now,</p>
<p>16:38</p>
<p>if I came to you and I have a budget constraint, right, it's like, here it is, right here. You work with me on that 200%. What I think about here is, how do you give an engineer or a supply chain professional choice? Meaning like, there's always three aspects, you're trying to do speed, which is a schedule driven quality, which is like something really hard to have to go to space or a medical device, or price, you have a budget. And so from there, think of this triangle, you're moving around into which one do you want? And so let's say you have a budget constraint. Great. We'll build that overseas for you. We have an entire team in Asia, it's a lower cost region, maybe the maybe it takes an extra three days to ship it. Oh, you have a lightning hot project, you got a trade show coming up needs to be there tomorrow. Great. We're gonna build this thing. You're in Charlotte. So we're gonna go build it in Atlanta for you like pretty close? Overnight it directly to you'll have it there on Friday. Oh, hey, you have the highest quality, you're in aerospace. But all of your manufacturers are capacity? Well, we actually have a medical grade supplier that can do the same level of quality requirements that has available capacity. And maybe you don't need that certification. Okay, great. Let's just leverage another supplier from another industry with available capacity to get to that quality need. Oh, you have a quality requirement. Great. These all have certifications of 1345 and medical as 9100 and aerospace. We all know that's pre vetted for you. So think of this as like, what I what I like to tell folks is think of this as like your sandwich shop. You know, your show up there. Oh, I want the sourdough roll. I don't want the you know, peppered crusted turkey with Havarti. And I want to avocado on it. Okay, great. There's a primo sandwich, and we'll build it for you, whatever, whatever you need. Scott, do you</p>
<p>18:37</p>
<p>know me as a user of your solution and platform part of the ecosystem whatever it might be?</p>
<p>18:45</p>
<p>Do I get an opportunity to sort of look at maybe the</p>
<p>18:51</p>
<p>the manufacturers or do I just say hey, here it is. I've got this budget constraint I'm looking for this type of quality and I'm and I needed in this time and just allow Fictiv team Fictiv just to come up with a the right solution for me. Personally, I'm lazy, I don't want to get into the details. I just want the delivery of what I want. So I'd say we have we have to, to kind of like personalities that come in. We have the Scots you describe I'm a lazy give me what I want. Yeah. We we define quality, as conformance to requirements.</p>
<p>19:28</p>
<p>It's always a good one. What is quality? Everyone's like, I don't know what quality quality is conformance to requirements. So if you come in Scott, and you say I want this product at the highest quality, what that translates effective is I need to make sure that every requirement can is conforming in the part that comes back to me. So then the question is the old school or traditional ways like I want to control the conformance aspect meaning like, I want to pick the supplier, I want to be on site. I want to go see it. And what I'd ask you is like, Well, why do you want to do that? Do you think you're</p>
<p>20:00</p>
<p>I'm better at controlling that quality than I am like, our entire livelihood. 19 million parts is controlling, you know, we can conformance to requirements. So hey, maybe maybe Scott, you as an engineer, you've produced maybe 5000 parts in your career? Yeah, I've done 19 million. And we've done it at the highest quality. And so it always takes a little bit of trust, like any relationship, you know, where, where you got to show it. And so we do that through data, you know, we can show what we call QBR is quarterly business reviews with them, we can show them quality ratings of like, how much in the last 90 days has this manufacturing partner been on time and to spec and I can show you data, not just for your parts, but every single part they've produced on a on a trailing basis and say, Hey, yes, you could go control this supplier, pick them. But don't you think that processes and system and data is going to have a better outcome than what you might do? And I think generally, after you break this down, you start to build trust. And then you start small, I build one part, I build 10 parts of the 100 parts. And it's this combo. And so I'd say you do have the two personas got you have you where it's like, it's not that you're lazy. It's just like, I trust you take care of it, rather than you have the skeptic that comes in. It's like, I want to do the whole thing. And to the skeptic, you say, Here's data, here's processes. Here's historical, like, trust me, we got you, you know what, we'll, we'll take care of you. Yeah, because you can't you, you can't afford to have a burp on that, right? No, you just oh, if you're, you know, if I got Johnny Ives from Apple showing up, and he wants to look at the quality of this part. You can't just trust Fictiv that you're gonna get it done. You have to like you have to guarantee and that's really what we do is we say, look, it is a combination of technology to make sure that part's right. But it's also people on the ground. And that's really important, Scott, it's not like, yeah, it's not like it's this marketplace of 1000 suppliers, we send it out there and you do this, cross your fingers and good luck. We've literally have supply quality engineers that have eyes on every single part that ships through our system. So with that said, if I would imagine the your manufacturing ecosystem that can manufacture it's expanding, because there's always going to be somebody that say, Hey, effective, can I be a part of your network part of your ecosystem? And you say, okay, here, this is the quality requirements, give it fill this out? Let's let's Batchi and all that. And yeah, you get the the seal of approval from Fictiv when that happens, and you guaranteed, you know, boots on the ground. And that person's in, you know, Timbuktu, you hire somebody out there and just say, hey, we need to find somebody to verify that the qualities if that supplier is that good. And there, they make, you know, magnesium parts, you know, for aerospace, and it's like, yeah, then we're flying out there. It's boots on the ground. We're living in the factory and doing it, because that's what it takes. This is the industrial world. But what we do on top of it, Scott, which is really important, is you put technology in place, so you don't miss park a button there. And so you stay there. We've used technology to come in. And so what I like to tell folks is like you can track a Domino's Pizza better than most people can track their supply chain, which is just absolutely mind boggling. Your mind boggling it Edwards somebody has to that except you sit there on the app, and you're watching it update.</p>
<p>23:48</p>
<p>And so you want to know what we built at Fictiv Scott, we basically built the Domino's Pizza tracker. But for supply chains, I kid you not. So you can sit there, you place an order 5000 bucks, I need this titanium part. And it goes boom, parts been ordered. Boom. It's been scheduled with a partner. It's in production. It's off the machine. Once when it's Oh, it's in quality photos are getting taken of the part through our technology going through quality. Hey, Scott, you get a little notification pushed to you and saying Do you want to see your parts with all the quality reports before they ever shipped it click the button. You can see photos of all of your parts and all the dimensions that have been measured, analyzed conformance to requirements remember before the things ever left the facility. And so all of that is like at your fingertips that it's like hey, it's been tracking great. It's just shipped out of Guangzhou, China and it's going through export through through their customs. Now it's going through import through through US Customs. Hey, now it's at a depot like all of that is able to be tracked through our technology through the platform we've built</p>
<p>25:00</p>
<p>You bring up a good point about the supply chain and and going through customs does Fictiv hat handle all of the paperwork associated with that? You have to? I mean, because what, how else would I manufacture a record? I'm the manufacturer of record. And what we found is that a lot of people just make this a manual process, Hey, okay, maybe this is streamline. But then once we get to the customs, it's back to email and and PowerPoints and Excel files. We've built a whole workflow, all for the logistics engine, basically, because like, if you can't get the stuff imported, what good is this Suez Canal stuff gets stuck in his ship? Like, I mean, look at the last two years, as I was gonna ask, you could get everything right. And it stuck in the LA port, and like, what are you going to do? And so when we say we control this ecosystem, Scott, it's from, you have a set of requirements, and I'm gonna give you choice, all the way through to that part being on your desk, and we are your guides to get you through that entire process. Because like, I mean, come on this thing is called industrial talk, right? Like, this is the industrial world. Like if I if I just said, Hey, Scott, you deal with customs? Yeah. Oh, yeah. So I'm having a hard time poking holes in your your value proposition, quite frankly, because I, I've been there done that manufactured overseas, it is a headache. It's, it's problematic. But the challenge I always had to deal with is, is is quality. I was that was always scary for me, you know? And I would say, look, it's scary to us to every day, we're making custom products that have to be perfect every time. So when we think about quality, you have QA, quality assurance, and you have QC, quality control. Assurance is all of your pre emptive processes, structure QMS quality management, it's all the stuff you do upfront. Quality control is the reactive things, meaning after the part comes out. How do you actually make sure it's conforming to requirements, it's all the checks here. And so what I'd say is like, Scott, we nerd out on this. So when I say we do quality, I promise you we are deeper than probably any supplier you've ever because like we've had to think through this, because we've built an ecosystem. We're not running a machine in a factory. We're trying to build processes, QA upfront, plus, you know, technology to do quality control at a global scale at 10s of millions of parts. And so the result of it is like I I'm with you, Scott, like I was at Ford, building dashboards of cars. And I'm, I'm up at 1am with a supplier on on Skype, trying to make sure that like, you know that my steering wheel is done, right. And then like, I don't trust it enough. So I have to get on a plane and fly and my my family's at home. Like, I don't want to do that. I want to stay at home. I want to hang out with my kids. I want to you know, I want to I want to do I want to make products. I don't want to fly to a supplier, you know, and so all those things are I think the reason why you're having trouble poking holes is like, like, this isn't our first rodeo. Yeah, like we've been doing it for almost a decade. Then on top of that, like we live the pain like like we're built by engineers for engineers kind of right now. But just in the case of supply chain when if you're manufacturing something in China, Asia, whatever and you've had all of that the the interruptions as a result of the pandemic, you recognize the fragility of the supply chain, something just burped snarled and fart and, and and it's just a problem. What does Fictiv How can Fictiv sort of navigate those those challenging waters? It's a great question. So I love examples. I'm an engineer, so I need tangible things. So let's take some of that recently happened in q1 of this year. So like in February of 2020, Shinzen, overnight went on lockdown. 17 and a half million people. China government said you're not going to leave your apartment, sorry, like this happening in Shanghai right now. But let's use something that was you know, a little bit in the past few months ago. So we woke up on a Sunday. And it was basically like 17 and a half million people can't leave their homes. And like we're like, okay, we pull out the playbook because we have this from 2020. And it's like, here's what we run. We had 249 Work Orders in flight in that region turn 49 in 24 hours, we moved all 249 to other regions that weren't affected with near zero impact on lead time or cost to our customers. Just like right move this move this move this Think of it like an air traffic controller diverting planes to an airport that is shut down. And because it's a digital ecosystem, we spent</p>
<p>30:00</p>
<p>But but but, and like near zero impact to the entire customers. If we were running in a manual way, Scott Yeah, like what would happen to those 249 orders, you would have been like, Sorry, bud, like, we're just going to wait for the Chinese government to say you can go back to work. And you'd be sitting here like, I'm trying to ship my products, my customers are mad. And you're and you just sit there with your hands tied. And so I think of this as like, the air traffic controllers are really good one, which most people can relate to. The other one is like, this is what cloud computing has done for the industry. It used to be like, Hey, your your on prem server racks went down. So hey, your website's just down. Sorry, too much traffic, you know, we just, we can't handle the load. That doesn't happen anymore. You're just like, hey, I'm on AWS, I'm on as your Hey, the Northeast region just went down because of a blizzard, they just moved the stuff to the south east. And like, your servers are still up and running and, and crunch. And so I always ask folks like spacing in industrial, you're so used to supply chain disruptions, like a pandemic, a trade war with China, a global conflict going on in Europe with a devastating war right now. And so you're kind of like, man, but I would say like, does it have to be that way, because in cloud and it, they found a way to have resiliency, they have all these different regions, you know, in other industries, you know, taxis want to go on strike, hey, Lyft and Uber are pretty much immune to that, you know, and so, I just, I think that you got to be creative and supply chain to say, there's another way to do this, there's another way to build resiliency, and, and, and you've got the product development down pat. And then you do handle, let's say, scalability, and packaging, and all the other stuff. Uh, you know, I got to load up a container, and you just go through all of that the total, I would say, there's kind of three major solutions where we like work really well with customers, there's what's called an NPD. So new product development, we just talked, talked about all that, hey, I got an idea. I want to build a new microphone, we're going to help you get through that new product development. The second area where we really help it's what's called eto engineer to order. So think of this as like one off products that I am</p>
<p>32:35</p>
<p>building, you know, maybe some very custom stage equipment for a Beyonce, you know, tour or for Led Zeppelin going back out, or ZZ Top, or whoever, and like you're building, you know, a flame machine. But one time that eto, we do a lot of these one off products, you know, that are custom. And then the third,</p>
<p>32:59</p>
<p>you know, solution where we do a lot of is what's called an MRO, which is maintenance, repair and overhaul. I like to tell folks especially in the industrial this is like aftermarket for your car, hey, you have a 1970s Mustang and you need a new fender for this and like they don't make anymore, we make a lot of that aftermarket product or you know, aerospace and their, you know, engines are getting refurbished, you know, we do a lot of MRO as well, so it tends to be a new product development, these customer customer engineer to order or in this like aftermarket MRO that's a that's our sweet spots god it's where this solution that we've built really, you know, really kicks butt. You know, I believe we take that MRO component for granted. For example, I'll go out there and I'll find some obscure product just an obscure product in fact, I just for our neighbor, I just bought the trolley for their old that broke on their garage door opener. There it is plastic. Boom. Like it's not it's it's what you need. What literally lat last week came back from a long trip. Put my luggage you know, on the plane, like it like a dummy. I didn't put it overhead I checked it. I come off. What have they done? They've snapped all the wheels broke on it. How do these wheels</p>
<p>34:25</p>
<p>so normally what would you do? You just you toss out toss it right and another one? You want to know what I do? I go to Fictiv and make a little wheel. I upload the wheel. Oh it's 40 bucks. Cool. It's gonna be in carbon fiber. Awesome. Just hit Buy literally came back last week, put the new wheels on the luggage and I'm like, Hey, honey, like our luggage is fixed and she looks at me like Oh god, what am I gonna do on it's pretty dead sexy story, right? No.</p>
<p>34:55</p>
<p>I'm not throwing out this luggage. This is a nice piece of luggage. The whole thing's good. It's just</p>
<p>35:00</p>
<p>wheels busted. And unlike they probably didn't have, you know, you know, carbon fiber wheels on it. I just printed it, you know, on a on a high end 3d printer made, you know, two, two wheels that I needed. And it was simple, it was great. See, and again, I think that we take that for granted. I just it's just the other thing that unfortunately Amazon has done is, is created my expectations that are so high, I better have a better be looking for that Amazon truck. I just ordered it an hour ago. Where is it where</p>
<p>35:34</p>
<p>like, think about this example of the suitcase. It's a silly example where it's like it's not, but like, normally, you would just throw it out or if you didn't have Fictiv and if I had to design it, I had this call up Scott's you know, 3d printing service bureau and the email back and forth. I wouldn't go through that hassle. But for me, it was like it was a 10 minute exercise. It was like Amazon is like, here's the wheel for me. I can design really quickly circle extruded. Put a few things. Okay, great. Upload it. Oh, that's 50 bucks as too much. Just okay. $40 that material hit by it was like, you know, it was it. It was a little bit longer than Amazon. But it wasn't matter. It wasn't that much more so doggone cool. Now what? What's the pushback? I've been trying but what's the pushback? I'm impatient. I want things yesterday. I know. And I have grand visions for whatever. And I have ideas that are spewing out of my ears. What's the pushback? Why is why are people I think jumping on board. status quo is really hard Scott to change often. I'm sure all the listeners on here. You're like, come on. I I've known Scott's machine shop for 20 years. Yeah, Scott's never done me wrong. And he just he takes care of me. Why do I need this digital system data? And I'm like, trust me once when you try it. Like once when you try it, there is a there's a better way to do this. Right? And it's like, I remember my my in laws, they didn't have Amazon Prime. And then they'd always be like, Dave, why do I like why do you buy everything on Amazon. And I'm like, because I don't want to go to Walmart. And when I show up, it's not there. And they're like, God, it's always there at Walmart. And then all of a sudden, you it's like, you drip on them, you drip on them, you drip on them. And I'm like, Lisa, like, you should just try prime just like just try to. And so finally it was like around Christmas or something. She tries it out. And now every time we come over Christmas, my father in law, you know, he's sitting there and he's just like, man, it's another Amazon boxes come in and like, it's just it's too easy. You know? It's grumpy guy. He's like, whatever. Swipe right. Yeah. So he's just like, what, this is so much better than going to Walmart and standing in that goddang line. And, and so what I'd say is like, what's the what's the barrier here? It's like, man, Fictiv sounds too magical. How do they do this? It's, it's too modern for me. But what I'd say is, like, just try it. You know, it's like, if you try it out, you know, I think that like, I think that you'll really see that there is a better</p>
<p>38:13</p>
<p>there's a better way of of doing this.</p>
<p>38:17</p>
<p>And like, and that's what I would would really push for I don't think you can be build a build a business of resilience, if you're not in the business of trying to figure this out and be more efficient and and be, have greater responsiveness to market pressures demands, whatever it might be, and the needs of the market, funneling. And I think that, you know, for businesses that aren't deciding to build geographic resiliency, or agility into their supply chain, you're spot on, they're gonna be left behind, like, what the world has shown us is like, it's not if another trade war is going to happen. It's not if another pandemic or force majeure situation. It's not if there's going to be another, you know,</p>
<p>39:04</p>
<p>weather delay, you know, on there, it's when. And so then the question is, if you're not thinking about how to reimagine your supply chain, reimagine the way that you build things like somebody else is, and so I'd say it's not so much of like, of like, is this good for business? Should I do it? It's kind of like, if you don't do it, like your competitors are. And we're, we're seeing that shift today. We're totally seeing that. You have to, and you have to have a sense of urgency for one eye, and everybody through this pandemic, all of a sudden, everybody became a supply chain expert. Do you know why? Because they went to the Walmart, and then Walmart didn't have the product that they had on the shelf that they had before, but it was all stuck someplace.</p>
<p>39:50</p>
<p>That's the real pain. That's the customer component. And it ticked me off. Well, I know I'll go I'll go one step further. That ticked you off because he couldn't buy</p>
<p>40:00</p>
<p>Like during the pandemic toilet paper, we couldn't find him you couldn't find that with a wheel for your, your neighbor's garage door opener. But what I'd tell you is like, what if the world was perfect, like, like, you know, stay with me here for a second, we're in this utopia, supply chains run everywhere, and there's no delays. But like, Scott, you have to buy everything that's mass produced today. Like we talked about the microphone that you have here, how awesome, you know, the this, this thing is from plug ear trumpet labs, check it out, whatever. But labs ear trumpet labs go to the website. But like, what if you could buy things which were customized for what you wanted? Like, what if there was this world where you didn't have to buy that garage door, that like, you know, is just the generic one that you could get the special one that was for folks that, you know, were six foot five, and like, you know, really tall and it had, you know, all the bells and whistles for tall people or something like if that product could get to market because it was easier to design and develop it. Like, that's a pretty cool place. Like that's a now we live in an industrial world where you have more customization, it almost is like the software apps that you use is like you can find the the like, as a podcast, you know, creator yourself, you have all these little tools for your business. Imagine if you could do that in the physical world. Like, that's a cool place to live. And so when I dream and I think about like what could Fictiv actually help we help enable product innovators to create, meaning that whether that product innovator is a company or an individual, we are enabling them to create, and like, I think that all human beings are creative in some form or another. And we need more help enabling that creation to happen. And like, I get pretty excited by it. Yeah, and you bring up a good point, just think about all the ideas that get stifled just because they have no avenue to go. Like, Hey, I got this great idea. And I think it's work but I have no, I don't know how to do it. And then just let it die and it moves on. The benefits to society have been, you know, impacted. Let's figure out how we remove those, that friction. And so if you bring this bar if you if you lower the bar of entry to creation, what type of innovation would you unlock, and I'll give you like, an example that's out there. We went to the moon, what, like 60 years ago, and it took the entire US government to go push it. You know, fast forward six years later, technology's amazing. Look how far out we are. Who's getting the space today. It's a private company. It's like, when, when I was watching the first images of the war going on in Ukraine, it was from satellites of customers that we built those satellites Capella space, one example of it, and they're taking low Earth orbit images of this global conflict going on giving you like, like an API call. That's what Capella space does with an API call. You can take a photo of anywhere in the world. And I'm like, dang, that's cool. So like, like, they lowered the barriers to like, satellite images. Whoa, you know, and I'm like, but like, if you didn't make it easier for them to build all the hardware to do that would Capella ever be able to do it? Probably not. You know. And, and I think about this as an all of these ways of like, there's all this innovation that gets stifled because it's only the large, massive companies that have budgets and resources to do this. But if you can bring those barriers down, you'll see some really cool innovation that happens. There's some smart people out there, big dreams, we've just got to help enable that that dream become come to pass. Well, and that's that's excellent. How does somebody get a hold of you? Yeah, I think best way is, you know, you can websites, the easiest way is to go to Fictiv.com. You can check it out. I think the best thing that we have here is we produce a lot of really nerdy content. And I'd say like, we help teach people how to do this. And so go check out victor.com There's an entire what we call hardware guide. It's a guide to help you build physical products, whether you're a Stanford mechanical engineer that knows thermodynamics and you want to get super deep or you're like your Bob or Sarah, and you're like just trying to figure out you know how to make this thing like there's different levels of of information. So definitely check that out. I know we worked with the Scott thank you that we built a code so you can get a discount. industrial use the code industrial to get 10% off your first order.</p>
<p>45:00</p>
<p>So we'll make sure that's in the show notes. But you could test drive. Yeah. What do you got to lose?</p>
<p>45:07</p>
<p>Amen. So we just we want to show people, there's a better way to do this and just like, try it out, you know, like, don't don't take my word for it. We're not trying to blow smoke here. It's like, but we know change is hard. So, you know, use that code. Get out there. Sign up, literally, like, whether it's a suitcase wheel that we talked about. Yeah. Are you building a satellite Park? You know, for Capella? You know, go go check it out. Yeah. That's pretty doggone cool stuff. All right. Thank you. Big time, Dave. Big Dave. Wave. Big Wave. Dave, whatever you want to call it, man. Thank you for being on industrial talk. Man. You were awesome. It has been super fun Scott and looking forward to seeing what people create. It's cool. It's cool. See, that's cool. All right, listeners. We're gonna you know, we're gonna wrap it up on the other side, all the contact information for Dave and Fictiv will be there. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.</p>
<p>46:11</p>
<p>All right, Dave Evans is his name. Fictiv is the company</p>
<p>46:17</p>
<p>and after that conversation, you should just be an absolute Gomer for the company and what they are doing anything to remove friction. In your work, your day to day work, is a big plus for me. And I'm sure a big plus for you think of is really worked out the kinks. And they've they've done it successfully. Why would you want to do that? Trust them, reach out to them? Ask them some questions. Bottom line, they are an open book there to help you in a big way. Remember, we're gonna be going to IoT solutions World Congress. We will be at distributech. We will be at manufacturing,</p>
<p>46:58</p>
<p>digital manufacturing</p>
<p>47:01</p>
<p>symposium, and many others. You got to look for us. We're going to be on the floor. We're going to be talking to you. Yes. Because you have a story. All right. Hang out with people like Dave Evans. Be bold, be brave, daring greatly. You're gonna change the world. We're gonna have another great conversation shortly. So stick around</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dave-evans-fictiv/">Dave Evans with Fictiv</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Nitin Das and Rahul Saxena with AiDash</title>
		<link>https://industrialtalk.com/episodes/nitin-das-rahul-saxena-aidash/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 22 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/nitin-das-rahul-saxena-aidash</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Rahul Saxena and Nitin Das, Co-Founders of AI Dash about "Satellites 101, Today's Impact and Future Benefits".  Get the answers to your "Satellite" questions along with Rahul and Nitins's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nitin-das-rahul-saxena-aidash/">Nitin Das and Rahul Saxena with AiDash</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5c0fe5cc-d0c6-4f71-9400-faf48ada766b"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Rahul Saxena and Nitin Das, </strong>Co-Founders of AI Dash about <b>&#8220;Satellites 101, Today's Impact and Future Benefits&#8221;</b>.  Get the answers to your &#8220;Satellite&#8221; questions along with Rahul and Nitins's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>NITIN DAS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nitindas1/" target="_blank" rel="noopener">https://www.linkedin.com/in/nitindas1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/aidash/" target="_blank" rel="noopener">https://www.linkedin.com/company/aidash/</a></p>
<p><strong>Company Website: </strong><a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<h2>RAHUL SAXENA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/saxenarahul1/" target="_blank" rel="noopener">https://www.linkedin.com/in/saxenarahul1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/aidash/" target="_blank" rel="noopener">https://www.linkedin.com/company/aidash/</a></p>
<p><strong>Company Website: </strong><a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Nitin Das and Rahul Saxena with AI Dash" width="500" height="281" src="https://www.youtube.com/embed/2TLT7IeWkhs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>satellite, ai, listeners, utility, succeed, conversation, rahul, wildfire, called, industrial, bands, technology, talking, images, innovations, solving, dash, capture, launched, vegetation management</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who would keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's get right once again, welcome to industrial talk the number one industrial related podcast in the universe that celebrates you, the industry professionals, the companies that get it done. You are bold, you are brave, you dare greatly. Absolutely. And you are changing lives. You're solving problems. You're changing the world. How can we argue about that? Also, this is sort of unique. So take a note of this. This will also be rebroadcast on a new podcast called satellite superheroes. Now we're going to be identifying how satellites, the technology and satellites will benefit industry as a whole. It is exciting, it is absolutely amazing innovation. All right, we've got in the hot seat, speaking of satellites, Nitin Das, and Rahul Saxena with AI Dash. And we're gonna just start talking about that satellite 101. Because I need to know that all right, let's get cracking.</p>
<p>01:25</p>
<p>They're doing so many things with satellite that and I don't even know that the technology is mad, just mad. And AI Dash is leading the way, definitely on how that is really impacting industry as a whole. So it's a big game, big deal. But before we get into that, I want to make sure that we've been talking a lot about are you getting the most out of dot, dot, dot, you're getting the most out of your engagements getting the most out, I'm all about marketing, you just just got to know about that. And I think marketing as a whole is really important to your sales, right? It makes sense, right? There goes hand in hand. And I think marketing drives the sales organizations, the sales activity, and really just sales is a confirmation of of what's been talked about in marketing. That's just me, we can expand upon that. But I have been really sort of talking about, Hey, are you getting the most out of you got to ask those questions, especially today getting the most out of whatever it is fill in the blank. The other thing is that I want to be able to just sort of begin sharing of how I sort of look at markets and how I help clients succeed. One, you find that target, who are they 50, just this just let's keep it manageable, not a not a scattergun approach of let's say, 30 or 15,000. That's a tough one, I don't know how to, I don't know how to filter those out. But let's just say we identify and we do our research, and we identify 5050 is manageable, and then that 50, we identify the why we want to connect with them why this is an important contact, why this is strategic for the success of our company, figure that out. And then from there, be able to create that plan of attack that how to help them, whoever those targets succeed. If you truly have a passion to work with these companies, these individuals, you've got to help them succeed. Does that happen right off the bat? No, you're half to create the relationships. But at the heart, right here at the heart, you want to help them succeed. Because if they're happy, and they are successful, everybody's happy. And everybody succeeds. And that is really the goal. So when you start to identify those, those prospects that are important and strategic to your business, and answer the why they are, then you develop that strategy that helps them succeed, whatever that might be, due to, you know, hey, I was thinking about you, here it is, or what I do is like, you got to get on the podcast, you got to elevate that voice. You've got to get that message out there. You got to tell that story because it impacts and helps people succeed. That's how I roll so get the most out of target your prospects understand that why whittle it down? Right? Get? You know, let's just be honest here. In your scatter gun, 15 30,000, whatever, list, there is a small portion that are truly meaningful and strategic to your business. Let's just, why don't we just cut right to the chase, identify that all the tools are out there to make that happen? Why waste your time? Sure. You can keep hammering this stuff out there and hopefully somebody comes to the website and hopefully something. No, no, no, no, no, no, no. Let's be very strategic on who we connect with and help them succeed. Just That's how I grew a business took it public. That's how I took another company and sold it is just, I wanted to truly solve problems for them to help them succeed. All right. Now, again, you heard me allude to it. This is satellite superheroes, which is a new podcast, and it's all part of the industrial talk network, where we're going to be able to, and where we are highlighting incredible professionals, incredible companies that are delivering innovations in their specific space and does real talk. Yeah, I can be pretty high level. But the reality is that we need to have this conversation in satellites. We do, we need to begin tapping in to these individuals that understand the impact the positive impact of what is taking place in the world of satellites, from an industrial perspective, from an environmental perspective, from you know, in, in this case, we're gonna be talking vege management's perspective, it is powerful, it is transformative, and it is going to change the way we do business going forward. And the reality is, we need this businesses, if you really want to have that business that is resilient. If you want to really have that business that</p>
<p>06:17</p>
<p>knows what to do and when to do it. And be able to deploy your capital in the right way. You need innovations, like what we're going to be talking about from AI Dash is satellite is huge, and it's only getting better. wait to hear what is taking place. I'm telling you right now, in the world of satellite, and the reason why this particular conversation is so interesting. First, it's a launch to it is from my perspective, that sort of satellite one conversation I I don't know anything, I know they go up in a rocket and they get out there and they get into the right orbit and they do things. But the reality is, is that it's mad innovation, and these are incredible solutions. Alright, let's get on to it. Nitin and Rahul AI Dash, they are co founders of that particular company. And I'm just telling you, we're gonna be talking about satellites, satellite 101. How how satellites are positively impacting the way vegetation management happens and other things. So really enjoy this conversation. All right, welcome to industrial talk. We have Nitin Das, and Rahul. Okay, a set Saxena. Can I do it?</p>
<p>07:35</p>
<p>Yeah, that's fine. That will do.</p>
<p>07:37</p>
<p>Alright listeners in your face. I got the names right. All right. We are talking AI Dash we are talking about satellites. We're talking about utilities. We're talking about how the use of satellite technology AI is is going to significantly if not now significantly improve vegetation manage within the utility space and as an old crotchety crusty, journeymen utility lineman. I love this topic. So I will be geeking out listeners because well, it's an important topic to have. And I think it's going to be just absolutely transformative when it comes to managing vegetation within the utility space. I like it. It's a cool topic. All right, before we get into that, Nitin, for the listeners out there, give us a little 411 a little background on who you are, and why you're such an incredible professional, and then I'll throw it to you Rahu.</p>
<p>08:33</p>
<p>Okay, so hi, everyone. I'm Nathan. So I'm one of the co founder and chief AI officer at the AI Dash. So here, in addition, basically taking care of all the research and development over AI ml solutions, around 18 plus years of experience with a computer science background. And for the last many years, I'm mostly into AI ml technology, and building solutions around that.</p>
<p>09:01</p>
<p>It's, I have a number of conversations with ai, ai technology, machine learning, simulations, data and all of that stuff. And this is just, this is a fascinating, and you're right at the cutting edge, which is very cool of how you're deploying that AI platform technology in the world of satellites, which is it benefits us tonight. I'm a big fan of that. Rahul, give us a little background on who you are.</p>
<p>09:32</p>
<p>Yeah, hi everyone. This is Rahul am Co-Founder and CTO at AI Dash. So around about 20 years of experience. Some of them was work around building enterprise security software at RSA Security. So did a lot of I mean, right from design development to management around building the software's for large enterprises, fortune 500 enterprises, a bit of startup experience on brambly on the b2c space. So mix of you know entrepreneurship and technical roles. So at AI Dash I look at, you know, building all these different cool applications based on the I mean the cool stuff which Nathan is doing and the AI side and building the platform around that.</p>
<p>10:19</p>
<p>Say Allah listeners, this is going to be a great conversation, as I alluded to just because we've got two incredible professionals with mad skills in the world of technology. And and what makes it exciting for me, outside of the fact I love the utility space, the power space, the energy space, is that I think there's a tremendous transformation that is going to have to happen within the utility world. And I think that it's wonderful that you guys are leading that that charge now. Many of the listeners, I am going to be candid with you many of the listeners know of satellites, no of, you know, yeah, hey, I've got my dish, and I guess I'm getting, you know, whatever the, but there's a lot more to it. If if you could give us Rahu, some sort of that historical perspective of satellites, would be it sort of lay that foundation, and then we're going to expand from there.</p>
<p>11:18</p>
<p>Sure, sure. So the first artificial satellite, or you know, the era of remote sensing began with this satellite called Sputnik one, which was launched has, you know, as early as 1957. So it's been what around 65 years since the first remote sensing satellite was launched. So that was the first satellite which could complete the orbit of Earth every 96 minutes, and can transmit signals which can be received by Earth, right. That's where the remote sensing error kind of began. Back almost 65 years back over a period of time, you know, this space has really evolved. So it started with, let's say, a single sensor, which was more optical, and you can just see, like, you know, the camera image, what you see for your normal camera, eventually, from, let's say, 60s to 80s, it started getting into multispectral, which started capturing more bands. And met them is an expert that can deep dive more into, you know, what those bands are, from there, we got into radio images, thermal images over next two years. And I think, for last couple of decades, the journey has been, rather than having very large satellites, to what they call nano satellites, or smaller satellites, which are very small, and rather than, you know, launching a very large satellite, which is very costly and takes a lot of time, you can actually have, you know, a very small dimension satellite, which you can, you can launch multiple of them, have a constellation of them. So that's where the world has evolved. So just starting from, you know, these funds,</p>
<p>12:54</p>
<p>I'm writing this stuff down, and I'm going to nano satellites, and a cluster I'm all about that is incredible. I didn't know, and it was interesting, back to Sputnik. And I read about it and all that stuff. Really the the premise behind Sputnik as a result of just a satellite is to be able to say it's transmitting PPP, whatever it is, and we're receiving. So we've just proved that we can do up here and and receive whatever that signal and that is, that is a sort of a leap forward in the advancement of technology. I've got to ask, and this is a two unit and how many satellites are being launched every year? Right. And then Then, can you explain for the listeners and and Rahul mentioned it bands? I don't know. Explain a little bit of that. Thanks.</p>
<p>13:56</p>
<p>Sure. Sure, definitely. So, as we have seen the natural progression of the satellite. So the these days 1000 new satellites launched every year. And I would like to say basically the different types of satellites basic like started from our observation, then terrestrial multispectral satellite SAR hyperspectral in multi sensor satellites are there. So in the multi spectral, basically, there are multiple bands having different frequencies and different wavelengths. So those are called basically the red, green, blue, and I our red edge, and SW IR, that is shortwave infrared bands. And combination of these bands can be used for solving different kinds of problems. So that that is basically the multispectral part. There are the different kinds of satellites called the thermal satellites. Basically they capture the thermal signature of any object on the arc. So that is the thermal sink thermal satellite, hypersonic hyperspectral satellites are basically having more than 200 Plus continuous bands, and they basically will open up a new era for basically solving different kinds of problems which which can be solved through multispectral satellite. And there is another kind of satellite called SAR that is a synthetic aperture at synthetic apertures satellite. If you if you look at optical satellites, though there is a limitation they basically can't see through, they can't see in the night and can't see through the cloud. But there are synthetic aperture radar satellite, those are called Radio satellites, they can see they can penetrate through the cloud. And they can also see objects in the night as well. So these are the different kinds of satellites with the with the corresponding bands</p>
<p>15:37</p>
<p>of the satellites. And you bring up a good point because you just said, Hey, satellite could be this satellite could be that this is we could see this, we could see whatever it's it's, it's amazing technology of how does how to if I'm a satellite person, how do I manage that 1000? You know, new satellite inventory, given? What I have here, right? What what is being launched? That's SD unit? And how did how do they make that determination? Or are all satellites multi capable?</p>
<p>16:14</p>
<p>No, so all the satellites are not multi capable. So there are basically multiple sensors installed on some on on a single satellite. But for example, let's say thermoset light. So there is a single sensor, there's a thermal sensor, and a SAR satellite is a single SAR sensor. So yeah, so based on based on the use case, based on all other things, basically, they basically installed multiple sensor or multiple camera on a single satellite.</p>
<p>16:39</p>
<p>And it's just gonna get more and more, right. It's just, it's just, and the technology is just going to continue to advance and it just like anything else, it's definitely not static. It's a very dynamic type of environment. Now let's talk a little bit about that. Me old crotchety, crusty journeyman lineman, I'm a, you know, I'm all about that human inspection, I got in a truck, and I went down, I looked at that tower, and I climbed that tower. And then I looked at that insulator, oh, that insulator, and that was very labor intensive, right. And so then here comes drones, drones were like, all right here, now I can see it and take great pictures. And then, of course, LiDAR, and so on. explain to the listeners of the difference between, let's say, the drone LIDAR human approach versus the satellite. why that is? So I think that's transformative. Can. Rahul, could you sort of help that? Argument? Why the question.</p>
<p>17:45</p>
<p>Yeah. Yeah, sure. So I think the biggest difference there is in terms of sheer scale, which satellite can do the shed satellite, like I mentioned, I mean, starting from Sputnik era, which was covering the whole earth in 96 minutes. So there's a there's a massive coverage, which is happening pretty rapidly, right. So none of the options you mentioned, like LiDAR, whether it is a drone, a drone, or a helicopter, or obviously, for human beings, it's not possible to scale at that rapid speed. So So for example, a satellite can capture very large areas, like up to, let's say, 1000 square kilometers, which is just not possible in you know, drones, or, I mean, from a human angle. So that's, that's one of the major differences. So if you are looking at so obviously, I mean, if you keep going a bit far from the subject, the resolution might drop a bit. But it is more than compensated by the sheer scale by which you know, you can get this imagery captured. Apart from that, since satellite imagery, you know, keeps taking the image and keep sending it to Earth, over a period of time you get archives or archives of these imagery, right? So if I'm looking at an area, I just, I'm not just getting an image as of today, right? Whether it is human or drone, or LiDAR, you can just capture what is there today, right? Unless you have you have been doing this for a very long time. In satellite, I can actually go go to the past and make a future prediction. Right, I can see the pattern and make a prediction based on that.</p>
<p>19:16</p>
<p>See, and I like that. And listeners, that means that that I have a picture. Let's say I have a picture a week ago, I have a picture today I have a picture a month ago. And and and Nitin correct me if I'm wrong, through the AI capability, be able to determine because the key here is, and I would imagine, correct me is that, hey, I want to I'm a utility. I have vegetation management, that is a cost to me, and I want to deploy my money efficiently. Don't go over here, go over there and be able to communicate and deliver that type of insights. Because you have that those multi pictures vision of from above, is that correct?</p>
<p>20:01</p>
<p>Yeah, so basically, you take pictures at multiple point of time, and you can basically estimate the change between these two images. And that case that change can be translated into, into a problem statement, something like that.</p>
<p>20:17</p>
<p>Yeah. Yeah, as, as I, when I was doing patrol work, the the reality is this, this, if there was a rain and there was a eucalyptus, I knew that that was going to grow. And so I'd have to get in the truck and get my, you know, and go out there and cut or waste my time and go out there and say, Oh, I still have clearance from whatever the power line CIO or whatever it might be. It was, it is an Prowl, it is the ability to be able to truly deploy. It's my money. This is, you know, dollars and cents my maintenance dollars in vegetation management to the right, and can I see the type of tree it is like, the, the type of tree, here's eucalyptus, here's, oh, here's this and be able to also have that determination. Is that a possibility? So you can see, I can, like, I geek out on this stuff, because I have that same problem. Can I do that?</p>
<p>21:18</p>
<p>Yeah, sure. I think. Sorry. Yeah. Go ahead.</p>
<p>21:23</p>
<p>I just give you a high level, and then maybe you can add to it. So yeah, I think there are two things here. So from this perspective, I think, yeah, I mean, it's a problem, which, obviously, with his algorithms he can solve. The other angle here is it also depends upon what you are, what you need from this solution. Right? So if when satellite imagery, I can go back to the past, while I'm looking at is whether it's a eucalyptus tree, whether it is some other tree, what's the growth rate? What's the clearance, right? So if, if I'm inspecting manually, so if it is a eucalyptus tree, I understand the growth rate, and we can make up cycle 10 prediction based on that. But if I am, you know, just having this data independent of the specie of the tree, I can make a prediction independent of the specie of the tree. Right. So, so knowing the specie of free becomes slightly less important. But yeah, to your point, I think you can you can add more around, you know, especially if</p>
<p>22:12</p>
<p>I was iterating. The same thing, basically. So with the current set of images, you can basically get the current state of the vegetation, but you you, and with basically the historical images, you can estimate the growth rate of each of the tree. Without knowing this issue, we don't require the species because we we estimated the growth rate of each and every tree within a given area of interest.</p>
<p>22:38</p>
<p>Do you in to this as to unit and do you also in your AI? Solution? Incorporate weather?</p>
<p>22:49</p>
<p>Yes, weather is an important factor, which basically weather soil all these basically, variables are, are the part of a fader a model.</p>
<p>23:00</p>
<p>It then it dovetails nicely with the next question, and this is to unit and it's there is a lot of chatter, a lot of discussion around disaster management we see. Right, it just happens. It's, it's gonna, sadly, it will happen again this year, and we're going to have that same conversation and it's just going to with the the AI satellite solution. How does that help with that? How does it minimize and be able to sort of elevate that disaster conversation?</p>
<p>23:39</p>
<p>Sure, definitely. So I'll basically give you an example of wildfire how how the satellite can be used in the wildfire. So there are three components in wildfire, the precondition before the wildfire, during the wildfire and the post after after the wildfire happens. So before the wildfire the satellite data is used to identify the wildfire risk risk zones, which can be used for hardening the infrastructures and on so if you already know in advance, what all areas are important for wildfire perspective, low mid high, categorize those in globey time, then utilities can take appropriate actions before time to for hardening the grid, and all those things during the wildfire because there's a natural calamity which can't be avoided. So if the wildfire is happening to satellite data can be used for basically estimating the direction in the speed of the wildfire. And then the utility can take appropriate actions. For example, the evac evacuation on time, so if they know the direction isn't all and post wildfires, basically, the post wildfire damage can be estimated through satellite data, which can be used for restoration and many other purposes.</p>
<p>24:49</p>
<p>I'm having a hard time poking holes in your value proposition for utilities. I mean, it makes sense. So if I'm a utility I've had this conversation with utilities is that they're having, they're having challenges less like everybody else. And the challenge is, is I got workforce management. You know, how do I find the right reputable tree? Company to trim? And then why do I do? They're, they're struggling. And and this is a huge budget component to their business just is it's it's a. And if I, if I was a utility company, I would definitely take note, because I think that this, this is a fad, and it's only gonna get better. Right? The it's just let me ask you this, let me ask you this. So with that, with that statement, it's only going to get better. Where do we see it going? Rahul?</p>
<p>25:48</p>
<p>Sure. So I believe, I think one way is to look at is extrapolate the history discussion we had at the beginning of this conversation. So it's going to continue the same way, we had till nano satellites, we are talking about actually pico satellites, which can be even smaller, so more satellites and more coverage, maybe miss use cases, we are also looking at, as more of more of this image becomes available, I mean, there'll be some commercial satellites, there will be some satellites launched by government. So more data becomes available, more kind of models are possible, as we go along, the AI becomes better. And then as we are going forward, and especially this becomes important for things like you know, monitoring for let's say, a wildfire, or a storm and those kind of things. So, the time travel between you know, the signal coming from space to Earth, a lot of work happening on that side as well right. So, how to reduce that time. So, the moment a satellite captures, can Are there ways the signal can be captured very quickly on Earth, so that some action can be taken. So those would be other areas, which we feel there will be more advances.</p>
<p>26:56</p>
<p>I like again, I keep on stubbing my toe on the Nano idea. I can't, I just have to ask it. Now, what's a nano sat How big is a nano satellite, I mean, just physically.</p>
<p>27:13</p>
<p>So basically, let me let me just give you a complete figure so that you will basically have an understanding of the progression in the size of the satellites. So initial, when the Sputnik or the initial phases of satellite, those satellites, basically the the weight of those satellites were around 100 to 500 kg, a single satellite, then there came the micro satellites, the weight got reduced to 5200 kg, then there came on nanosatellites, the weight still got reduced to less than 10 kg. And there's there's a new set of satellites called the PICO satellites, the weight is around 100 grams to one kg. So that is the new set of satellites.</p>
<p>27:53</p>
<p>Come on, listeners, you got to admit that that's pretty cool. That's a great conversation. When I was a boy, I, I was a big fan of Estus rockets. So I would always shoot off these rockets right. Now, I guess I can get as this rocket and put one of those dog on satellites, if it was powerful enough breaking the Earth at the pole. Oh, that is so that's exciting. And you know what else and I sort of dovetail everybody's talking about all the stuff that's in, in, in space right now. But those, those really small satellites address that. I mean, it's it's not a big clunky thing out there, right? It's, they really do they address that. And from a cost perspective, I mean, I can throw a bunch of them in there and and zip it out there and and and so, I get greater bang for the buck for that whatever that that you know, rocket</p>
<p>28:48</p>
<p>and I would like to add one more thing. So along with the basically the change in the size of the satellite, there is also an increase in the resolution. So basically, initially, the resolution was around 5200 meters, the and now the resolution is basically tents. I mean 30 centimeter, 20 centimeter and 50 centimeters, very high resolution satellites.</p>
<p>29:13</p>
<p>Again, add to Rose. I mean, it's gonna it's gonna continue to be better. It's just, it's just gonna continue. I don't know if I'm scared or, or excited or whatever, but that's a that's a heck of a conversation. All right, we're gonna have to wrap it up outside because I would I'd love to continue to talk about it. However, Rahul, how does somebody get a hold of you? Like email what but, you know, they they said, Hey, Rahul spoke to my heart about satellites. How do they get ahold of you?</p>
<p>29:49</p>
<p>Yeah, he will work. I'm on LinkedIn. So So in any of these medium, I'm available.</p>
<p>29:55</p>
<p>Very good and to you knit and how did they get ahold of you too as well?</p>
<p>30:00</p>
<p>The same medium, which basically the whole mentioned.</p>
<p>30:03</p>
<p>I gotta tell you, gents, this was a great conversation I really enjoyed. And I know that we just really just scratched the surface on what you guys are doing at AI Dash and what, what's taking place in how you are. I hate to say it but passionate about helping utilities and their vegetation management, leveraging the technology leveraging satellite hack, have a conversation. Well done to you both. I enjoyed that conversation. Thanks. All right, listeners, you're saying to yourself, Scott, I do want to go, just go out to industrial talk.com You go out to industrial talk.com You will have both all of the contact information, AI Dash everything that you need to pursue additional information from these two individuals. I gotta tell you, I really enjoyed it. All right, listeners, we're gonna wrap it up on the other side. So stay tuned, do not go away.</p>
<p>30:53</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>31:03</p>
<p>About that conversation at is absolutely amazing enjoyed it. With Nitin and Rahul with AI Dash. The future is bright. When it comes to industrial solutions, you got to check out AI Dash go to AI Dash.com. Also, you need to go and support satellite superheroes. And the reason you need to do that is because we're going to constantly begin to break down all of the great technology that is impacting in a positive way. industry as a whole and you need to be engaged, you need to take on that learning requirement because you need to, you need to learn, you need to collaborate and you're going to innovate. That's the reality of the situation. Alright, if you're looking also at me, in my I'm in my jacket for the first time in a long time, had a meeting and I'm still wearing the jacket. So check it off. It's all good. All right, again, let's be a ecosystem that is truly helpful in solving problems and allowing other companies succeed. All right, we're gonna have another great conversation round a corner. People will be brave daring greatly, and you're gonna change the world.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nitin-das-rahul-saxena-aidash/">Nitin Das and Rahul Saxena with AiDash</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>John Burton with UrsaLeo</title>
		<link>https://industrialtalk.com/episodes/john-burton-ursaleo/</link>
					<comments>https://industrialtalk.com/episodes/john-burton-ursaleo/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 21 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-burton-ursaleo</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to John Burton, CEO of UrsaLeo about "Using Digital Twins and IoT to Manage Decarbonization.".  Get the answers to your "Digital Twin" questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-burton-ursaleo/">John Burton with UrsaLeo</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a414096f-1fa9-4a4d-a898-9593dab69a08"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>John Burton, </strong>CEO of UrsaLeo about <b>&#8220;Using Digital Twins and IoT to Manage Decarbonization.&#8221;</b>.  Get the answers to your &#8220;Digital Twin&#8221; questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOHN BURTON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-g-burton/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-g-burton/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ursaleo/" target="_blank" rel="noopener">https://www.linkedin.com/company/ursaleo/</a></p>
<p><strong>Company Website: </strong><a href="https://ursaleo.com/" target="_blank" rel="noopener">https://ursaleo.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="John Burton with UrsaLeo" width="500" height="281" src="https://www.youtube.com/embed/z12Gershi-c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>OTHER PODCASTS AND VIDEOS OF JOHN:</h2>
<p><a href="https://www.linkedin.com/posts/the-iot-podcast_38-lets-talk-digital-twins-john-burton-activity-6818117029095112704-F96-" target="_blank" rel="noopener">https://www.linkedin.com/posts/the-iot-podcast_38-lets-talk-digital-twins-john-burton-activity-6818117029095112704-F96-</a></p>
<p><a href="https://www.iiot-world.com/industrial-iot/connected-industry/the-industrial-metaverse-is-coming-are-you-ready/" target="_blank" rel="noopener">https://www.iiot-world.com/industrial-iot/connected-industry/the-industrial-metaverse-is-coming-are-you-ready/</a></p>
<p><a href="https://www.iiot-world.com/industrial-iot/connected-industry/3d-digital-twin-used-for-decarbonization-and-energy-management-optimization/" target="_blank" rel="noopener">https://www.iiot-world.com/industrial-iot/connected-industry/3d-digital-twin-used-for-decarbonization-and-energy-management-optimization/</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>building, industrial, data, people, talking, sensors, decarbonization, world, work, consume, generating, iot, big, exists, industry, solutions, john burton, important, model, conversation</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go. Alright, once again, thank you very much for joining industrial talk the number one industrial related podcast that celebrates industry heroes all around the world. Because you are bold, you are brave, yet daring greatly. You solve problems. You're changing lives, and you're changing the world as we speak. That's why this platform, this ecosystem of industrial professional is here just because you're cool. That's it. You're cool. All right, you know what we're going to be talking about in this particular podcast. Yeah, we're gonna be talking about digital twin. We're gonna be talking about how we manage decarbonization. The gentleman's name is John Burton. He is the CEO of Ursa Leo, and he is dropping some major insights into what we're talking about digital twins, let's get the correct one. Yeah.</p>
<p>01:18</p>
<p>You know, the technology is great. I mean, it's just, it's where do you go? What do you what do you focus on what's important to you and all of that stuff, it's, it's just a, it's just an intriguing time. Again, and and for me, I'm, I'm living a dream. I'm living on like a Discovery Channel dream, where I get to learn from the very best, and you get to learn with me because I'm not the sharpest tool in the shed. But I get to learn from the very best I can. It's like, it's like my own Smithsonian channel each and every day, my own discovery channel each and every day. All right, before we get into that conversation, to sponsors, I want you to put on your radar. If you have a radar, or whatever, you put them on your radar Armis that's AR m i s as well as AI dash, you go out to armas.com. Well go out to armas.com. Why not? Let's do that. And great website. But this is the you need an organization, a team like Armis, if you're venturing into the world of IoT, digital transformation, everything that's associated with industry for Dotto, you need a trusted partner when you start down that journey, because one of the conversations that you gotta have, you gotta have the fact that are you secure, are you protected against attacks. And if you're in these, if you're in this world of, you know, going down this IoT, you need Armis in your group, that's go out to armis.com. It's cool tech. There it is. Good, Tito, you're gonna like that, too. All right. The other one is AI Dash. Again, we're talking innovation, but we're talking innovation from the sky space. How can we, and what do we need to do to leverage satellites? To make our let's say vegetation management better to deploy the capital at the right time at the right location? What about what about all of the the sustainability type of questions? The the technology exists today? And it's, it's, it's available, right? It's, it's not out of reach? It's, it's not Buck Rogers stuff. It's today and it is now. Ai dash is a again, a trusted resource for you to just at least begin that conversation like, hey, what's, uh, can satellite do for me? That's right, AI dash go out. there.com. All right. All right. I've been talking a lot about ecosystems I've been talking about, and I think it's more so than ever, but given the challenges that are taking place out there in the world, whatever it is, it's pretty fluid, pretty dynamic. I like to say squiffy, because I don't know where it's going. But we still have to, we have to deliver we have to deliver solutions, we have to deliver solutions that solve problems, and and allow right our clients to succeed. That is paramount. And are you nimble enough to be able to take the situation that exists out there today, and be resilient, going forward. And I just challenge you in the fact that you need to be a part of an ecosystem. You might have solutions, but you need to be a part of this collaborative ecosystem because you need to continue to educate, right? You need to collaborate, you need to innovate, if you are truly having a desire to be quite resilient in your business, and you're going to have to do that. And I think the real focus is not not fluff, not not hype, but when real solutions to problems, real solutions that help your clients, your customers succeed. We all when you succeed, basically succeed, because we're all trying to solve problems. And the problems are coming at what I can suspect coming at us fast and furious, and it requires tremendous. I don't know, you got to be nimble, you got to be nimble. So just keep that in mind. You got to be a part. You know, industrial talk is a platform. And what we do at industrial talk is we create the podcasts, we support, events, visit virtual events, conferences, we do it all because we want you to get the most out of whatever your engagements, period. That's important. It's important to you. Alright. John Burton. Ursa Leo is the, the company, you got to their website, that's pretty cool, doggone website, I, it's like buying wine. Right? If your website's cool, I'm going to stick around and is like, Hey, I'm gonna buy that wine because the label looks great. It might not taste good. But I'm telling you right now, they've got a good</p>
<p>06:19</p>
<p>website. Very cool, very compelling value proposition. And they deliver. Unlike cheap wine. These folks deliver John Burton, and he's dropping some truth bombs. He is going to be talking about digital twin and decarbonization. Enjoy. John, welcome to industrial talk. Thank you very much for finding time in your busy schedule. And I'm looking forward to this conversation because I don't have a clue about the carbonization. So come along with me, you listeners, John knows. All right. So before we get into that conversation, give us a little background, who you are, why you're such an incredible professional. Didn't get it? Yeah.</p>
<p>07:05</p>
<p>So yeah, I grew up, born in the UK grew up in the UK, moved to California about 20 years ago, and living in San Francisco now for about 10, I spent most of my career in the hardware business, so messing around with semiconductors. And that's how I've got into this whole industry, 4.0, industrial IoT, whatever we want to call it where, you know, the last 1015 years, people have been adding sensors to pieces of equipment, and then gathering that data and doing things to make decisions and act on that data. So I've been in that world since probably around the turn of the century around 2000s. And then about</p>
<p>07:42</p>
<p>four, trust me, I'm thinking to myself, but come on 1900s</p>
<p>07:50</p>
<p>we realize we worked through the turn of the century. And then a few years ago, for four and a half years ago, I got together with a friend of mine who was ex Apple computers and Stitcher. She'd done a 10 year stint at Apple said, Look, you know, this whole world of Industrial Computing data gathering needs needs to be do what Apple did to the consumer market. We've got it, we've got to make it so it's easy to use, it looks nice people can actually act on the data. It's too abstract. It's too hard to do stuff with and that that was really the the guiding principle behind the company what we started, and we've followed through with that UI, user interface user experience. It's just everything to us. And yeah,</p>
<p>08:31</p>
<p>I love that. And I agree with you 100% If you make the the solution, a pain in the butt to try to use and to understand and to gather the information you need to make tactical decision, whatever it might be, you know, moving that ball forward, because I know for me, I'll drop off fast, I'll be lazy, and then I'll be pissing moaning about your, your solution. So yeah, I'm all about. Speaking of Apple, Tim, Tim Coby. He worked there, he</p>
<p>08:59</p>
<p>designed all of the Apple stores, and he agrees with you 100% Return on experience. So he's driven by the fact that, hey, it's got to be a positive experience. It's got to have something Yeah, right. Yeah, people just won't use it. Otherwise, I think something like 40% of IoT installations, industrial IoT installations just don't work out. They do just get abandoned. It's probably is somewhere. I think that's yeah, a user experiences big part of the problem. You've got to train people and train people and train people and they still hate it when the project isn't going forward.</p>
<p>09:31</p>
<p>It isn't. And I've been in those conference rooms where people are talking about how they don't like it. And they don't understand the value. But I think fundamentally, I think there was a hype. There was this huge hype, and it makes sense don't get me wrong, John, it makes sense that if I can gather information, important data, a gazillion data points on an asset Yeah, I'm I know that there's some you know, golden that there, you know, data, but it really requires people like you and your company to be able to sort of pull that out and make it easy for me to know just be able to look into it. Okay, let's talk a little bit about decarbonization, because we're talking about digital twin. We're talking about IoT. We're talking about decarbonization. And quite frankly, can you draw the link between how this IoT, this digital twin and decarbonization are linked? Because I don't?</p>
<p>10:25</p>
<p>Sure, so. So first of all, what is decarbonization? It's kind of a buzzy word that's being used, or the energy that Buildings consume mean other things as well. But the one we're focused on is buildings. So buildings take about 40% of the world's energy usage.</p>
<p>10:41</p>
<p>Whoa, really 40% buildings. Yep. That's a staggering stat. Yeah,</p>
<p>10:49</p>
<p>no, it's it's so think about it. I mean, every building, every buildings cools, every buildings got lights in it. Yeah. and the European Union has legislated that all buildings must be net zero. By 2030. netzero means they generate as much power as they use. British government's done the same about 20 US states have done the same. Every university you you go and talk to has a sustainability decarbonization program, every corporation you large corporation you talk to same thing. So it's, you know, if you look at the climate change and the low hanging fruit, the two that you can probably do something about pretty quickly, building energy usage. And then the other one is methane emissions in oil and gas and other industries. But building decarbonization is a really big one.</p>
<p>11:35</p>
<p>And I'm gonna have to sort of digress or pivot or go off on a tangent real quick. So let's take a building. And again, I, I want to low. So we take a building, how the heck do you create a building that's net? Zero, right one, to be able to say, Hey, I consume one kilowatt over here. And then, you know, I produce one kit, whatever, whatever that metric is, how do you how do you accomplish that I fail.</p>
<p>12:07</p>
<p>So it's a whole bunch of different things. I mean, it's generating power, so photoelectric panels on the on the roof, which can generate a lot of power. It's sufficiency. So making sure the building is well insulated, so it uses you know, less heat less cooling, turning stuff off when there's nobody around. So you know, you walk downtown, you still see every building lit up like a Christmas tree all night. Why? Why is every light in an office building all the time? Because it's important? Yeah, not really. So sensing when people have moved come into a room and when they leave a room, so you can actually turn the lights on and off automatically, people aren't around. Efficient, H fax he efficient, cooling, efficient heating. So instead of using gas boilers start using heat exchangers using some of the excess energy to to, to, you know, instead of just pushing heat outside the building with an H fac, use that heat to do something like heat water. efficient building materials, it's there's a lot of different things, we focus mostly on showing off how the power is being generated and consumed or batteries are another one. So yeah, batteries. Yeah, I was just gonna say I put, put a big battery in the edge generates power all day, you store some of that power, and all night you use the battery to power the building.</p>
<p>13:24</p>
<p>So the question I have, it might be somewhat provocative. If we're already consuming 40% and 40% of our our consumption is our buildings. That means there's a lot of buildings out there and I'll I'll categorize them as Brownfield. How do you how do you take a an existing building and try to make it netzero? That that is a big, big ass? That's a big lift, isn't it? Yeah, yeah, it's</p>
<p>13:47</p>
<p>a lot harder. Obviously, if you if you don't get to build the thing with the right materials, but it's still stuff you can do. You can still put put, you know, put solar panels on your roof. You can put a battery in, you can make you can get the old H back out and put a more efficient H back in you can change the water heater. definitely harder. But</p>
<p>14:04</p>
<p>yeah. Will you be able to get to that net zero, even with these maybe? No, of course, it's you know, there's a scale there. Right? Some are just a little bit more energy efficient they might have been in than others. Is there just a way of is there some flexibility in that?</p>
<p>14:21</p>
<p>So I think you can you certainly see flexibility when you're talking about large residential installations, you know, you've got a development, that's 10,000 houses, some of those are going to be using energy, some are going to be generating energy and you can probably add all the energies together and say, here's, here's the total number. It's going to be tough for some buildings, but government's gonna start finding you EU is just going to tell you, I'm sorry, your building is still using energy. You know, here's a $10,000 fine so there's a big there's gonna be a big incentive to make it happen.</p>
<p>14:54</p>
<p>Yeah, hell yeah. But it would make would make my butt puckers the fact that because I'm getting fired, I'm trying to do everything I can, I've got a lot of capital outlay, I've got a lot of work that needs to be done, I've got a lot of disruption that needs to happen. I've got, you know, added up. They're just going to be some buildings that you're just going to sort of mothball and say, I can't do it, I'm out of here, I can't do it.</p>
<p>15:19</p>
<p>Is that cheaper than sticking a bunch, let me put solar panels on the roof and then put a bunch around the building, I mean, put them in every, you know, green space you've got and just keep doing that until you've generating enough power to run the building is going to be cheaper than mothballing of the building.</p>
<p>15:35</p>
<p>Well go with it. Okay. So then then what I would think is that that the cost of these solutions for existing assets, existing buildings, existing manufacturing, whatever it might be, whatever the driver is, we've got to drive down those cost too, right? If I'm going to deploy some solar battery tack or, or pop in some IoT, whatever it might be to achieve that. We can't expect businesses to say, All right, you got to you got to be net zero, but it's gonna cost you a gazillion dollars. Yeah, well, solar panel</p>
<p>16:10</p>
<p>keeps dropping and dropping and dropping, pretty pretty much the the cheapest form of energy generation at this point, you can stick a wind turbine on the roof. I mean, that's getting pretty expensive as well. So I think it's just, it's a mix of technologies. You know, I mean, I talked to construction companies a lot, and they're all going down, you know, the path of building these buildings. First one in Pittsburgh was done by a construction company I worked with a lot of, you know, they now putting together buildings are planned to consume no energy when they're designed.</p>
<p>16:41</p>
<p>So it'll have pretty cool bad you got a man, that's a hell of a statement. If it's a, there's a big building, whatever it might be. It's a big building. It's like a</p>
<p>16:49</p>
<p>community central zoning, but it was, it wasn't that huge, but it's still, they wanted to make it very green from day one. And they, they, you know, they, they designed it to use no energy.</p>
<p>17:00</p>
<p>But it's still pretty cool. I mean, here's, here's how I look at it. It looks like it's a, you've got your, for lack of your your test case, right here, your bench model, and you've just scaled it up. And now it's even bigger. And and I'm fascinated by the level of engineering that exists in order that you know, they're going to have to walk in. And I would imagine, Ursula, does Ursula do the sort of like, hey, contactors, Elio, and then we're gonna walk through your building, and we're gonna help you become more efficient, right? Yeah, so</p>
<p>17:32</p>
<p>So what we do is we show them the data in a very visual way. And the reason they want to do that, rather than just looking at a bunch of numbers on a spreadsheet, is because you've now got institutional investors coming in and giving money to universities, for example, specifically to do netzero, decarbonization projects. So once you do one of those, you got to show the investor, you design the building, you built the building, and it doesn't actually use any energy. What we do is we give you a very, very visual way of showing that investor or showing whoever's interested in advocate</p>
<p>18:05</p>
<p>that, that's great. It's one thing for me to say, Yep, I don't consume any energy. And then it's another thing to say, alright, prove it. Because that's that, that that that is needed. And it has to be a reliable source of proving that you are netzero or whatever. Can you can you be upside down in that? Can you start wielding power? Like, okay, we consume one, but we're sending back 1.5?</p>
<p>18:30</p>
<p>Yeah, you got me, especially in Europe, you see people who are buying and selling from the grid. So the, you know, they're connected to the grid, but they're generating a bunch of energy. They're storing some of that energy in batteries, and they're selling access</p>
<p>18:41</p>
<p>back in June. That's a hell of a conversation to have with a utility space, because the utilities have to manage the fact that there's this power out there, and I've got, it's coming online, and I've got to match my</p>
<p>18:51</p>
<p>supply. And you mentioned she's become big batteries effectively.</p>
<p>18:55</p>
<p>What was that</p>
<p>18:57</p>
<p>you should have just become big batteries.</p>
<p>18:59</p>
<p>It's true. It's changed quite a bit since I was there. I'll tell you that much. And I definitely way above my paygrade to be able to understand how to how to manage that. But but so just for the listeners out there, right, you the problem statement that we were looking at is you got digital twin, right IoT, and then we got, of course, decarbonization. How does something like a digital twin solution helped me with my decarbonization. Again,</p>
<p>19:28</p>
<p>it's all about visualizing the data. So you know, you think about a big building, you've got hundreds of power sensors, you got also got environmental humidity, temperature sensors. That data can just be displayed on a traditional dashboard, but there's a lot of it. So you know, you end up with, you know, no, no dashboards good for more than about 10 data points. So you've got 1000 1000 sensors in your building. You got it. You got 100 screens to get through to see what's going on. That's an awful lot of flipping from screen to screen screen. If you build it A digital twin, which in our case is a 3d computer model of the entire building, we just take that from the architect, the architect gives us CAD files and we turn them into a model, we can literally put that data all over the building, and you know exactly where it is. And it's becomes, I'm just gonna look at floor seven, and I can see all the data points on floor seven. So it comes, it's just a great way to visualize what's actually happening in your building. And allow people to navigate and allow them to show off. So again, University is a big one for us. And it's theirs, their students are really interested in climate change. They're teaching sustainability classes, so they having very visual things they can show to that class or the class can get involved in. It's just a better way of serving up the data if I started talking to somebody it so it's a nice to have I go, Yeah, I mean, PowerPoints are nice to have. I don't put PowerPoints up, we just have writing on them, because it pulls people to death. I put images, we all put images on PowerPoints, the reason I do that is because human beings are incredibly visual animals. And they if they see data in a in a boring format, it doesn't means less than if they set a really interesting format. They absorb the information much more much easier.</p>
<p>21:11</p>
<p>And what I do like about what you're talking about is that I me, my learning curve, I would imagine is not that steep. It may be an old, old way of saying, Okay, I gotta go dive into this data and look at this spreadsheet and look at these tables and whatever might be trying to find those nuggets, I theoretically, I guess, take that digital twin and say, what's happened on floor seven? And I can visually go there, right? Oh, look at that. We've never we've never given a training class to anybody see, see? You know,</p>
<p>21:44</p>
<p>I said, I never wrote I never read an instruction manual for my iPhone. I've never given a training class on it.</p>
<p>21:49</p>
<p>That's brilliant. That is that that's one of those, you know, and we've all been there. I know, listeners, you've been out there, you've been a part of a demonstration of a system that's out there. And then you're thinking to yourself, Oh, my God, how the hell am I going to navigate this? And what? And then somebody is going to come up to me and says, All right, it's got I need the you know, whatever the data on this particular asset, go find it. Oh, my God.</p>
<p>22:15</p>
<p>Yeah, or socket. 17964 is using too much power. Okay, that's useful information. But it's let me pull up the architectural plans and start looking for socket. 17964.</p>
<p>22:26</p>
<p>Yeah, yeah, I see. And I think that that whole model of what you you mentioned, I think that that's a real clever way of success. Because I think that that I don't think people in general, and it's not a, it's not meant to be a negative by any means. But I think that we have many things that we're trying to consume on a daily basis. And if I can make the consumption of something easier, I'm gonna do it. I'm gonna, I'm gonna Okay, I'll do it. But if it's harder, no, I'm gonna always gravitate to that little easier side, right? Yeah. Yeah. So it's a visualization of data is it is underappreciated in the industrial world, especially,</p>
<p>23:04</p>
<p>I think Apple genuinely did make it in the consumer world. I was staying at somebody's house the other day, and I was, I was trying to use their TV. I'm a technical guy. I was an hour trying to figure out how to turn on the TV and select a spin home channel. The control had 100 buttons on it.</p>
<p>23:26</p>
<p>I break out in a cold sweat. Yeah.</p>
<p>23:29</p>
<p>1997 of those buttons on the average TV remote and never used.</p>
<p>23:33</p>
<p>It's true. I remember we were staying at a Airbnb, the same thing. You see a couple of boxes underneath the screen. Then you see a couple of remotes and you're just at right off the bat you've got it sure would like to be able to watch something. Yeah.</p>
<p>23:47</p>
<p>That was Apple Genius. Yeah, my Apple TV remote has got one button on it, I think or three buttons on it or something like that. Hey,</p>
<p>23:53</p>
<p>speaking of Apple TV. Have you been watching TED last? Oh,</p>
<p>23:55</p>
<p>I did watch the whole thing. I finished it in about about three weeks, and I got to meet some of those pretty good and that's</p>
<p>24:01</p>
<p>yeah, that is that's, that's binge watching. We're all into it. We're getting ready to finish up Season Two. Oh, that's good.</p>
<p>24:08</p>
<p>I will tell you what happens. No doubt</p>
<p>24:12</p>
<p>is the it's a great it's a great show looks really</p>
<p>24:15</p>
<p>good. It's a great concept. We'll take an American football coach and drop them in into a soccer club in the UK and it's just a great way of looking at the two cultures and yes, how they interact.</p>
<p>24:25</p>
<p>Yes. Well, one of the bucket lists I had back onto that. Bristol Rovers are my team is my team.</p>
<p>24:32</p>
<p>My God, how did you pick? pretty obscure?</p>
<p>24:36</p>
<p>It is isn't it? I had a terminal in Bristol. And the terminal manager says hey, let's go to Bristol gate. Okay, I go to briskly and apparently apparently, you're supposed to love the team that you first you know, you get to know</p>
<p>24:50</p>
<p>yeah the way you move you move to a new city you change you change soccer team, you change football teams and</p>
<p>24:56</p>
<p>I'm getting in the right one. Yeah,</p>
<p>24:58</p>
<p>I read rugby is a little because there's less regional rugby clubs, and they're also clubs, but so yeah, I gotta tell you, anyway, Hey,</p>
<p>25:05</p>
<p>what are the roadblocks? Yeah, you're you're chirping, you're great. You're wonderful. I get it. It's important. All that fun stuff. What are the roadblocks here? What are we talking about? Wow.</p>
<p>25:14</p>
<p>So what do we run into? Probably the one we run into with older buildings, as they don't have three dimensional CAD. The building was designed, but it's just a bunch of floor plans. That's much harder for us to work with. And it's not impossible, but it's much harder. So buildings less than less than 15 years old, are gonna be a lot easier for us. Otherwise, we'd have to get an architect to take the floor plans and turn them into 3d CAD.</p>
<p>25:40</p>
<p>Could you do that? I mean, if it's if it's an older look, we had, yeah, we</p>
<p>25:45</p>
<p>have done that. Yeah, you got it. Yeah. We've done it a couple of times, it's not ideal. People don't understand how to get sensors into buildings into reps, especially retrofitting sensors, and how you gather the data from lots of different sensors. So there's a little bit of an educational piece there. We don't do that. But we can tell people how to do it.</p>
<p>26:07</p>
<p>See, an interesting part is like you're asking a Facility Manager or whatever, I don't know who that the head, she's saying, you're going to have to put these sensors in? Well, why? Well, these sensors are going to be able to tell you what, what's going on? Who, who's gonna do it for me, then it's at that level, it's like, what do you what are you talking about? No, digital twin, and we're gonna make it you're gonna do this. And you're like, What? What? Yeah, an electrician</p>
<p>26:33</p>
<p>can install this stuff. They just need to know what to install and how to install it. And then yeah, you basically have to have a PC somewhere in the building an industrial PC that gathers all that data and sends it up to us. It's not hard. I mean, it's, you know, the software that all I can give you download some software off of a website, stored on an industrial PC, connect all your senses to that PC, you're done. So, but it's not, it's not knowledge that's commonly out there.</p>
<p>27:00</p>
<p>Yeah. So let's say I make that decision. And I'm going to be dumping some devices out there, I've picked, you know, let's say I incrementally approach my my journey here, and I h back here, and this that and I picked the big ones, right? But how quickly once I get those devices out there, how quickly can I just sort of flip boom, get that information into sort of that digital twin environment? So if you give us CAD of your building, so we got that got that and it's good quality CAD, which if you know any decent architectural firms going to generate good quality CAD, yeah, probably a week 10 days for a day or two. Yeah, firsthand, back and model</p>
<p>27:39</p>
<p>the time consuming pieces then sort of mapping where the sensors are on onto the model, ideally really modern buildings. That's what that was designed by the architects. Yeah, that's all built into the architectural drawings. If it isn't, then yeah, we've got to know where to put the sensor readings. Yeah, makes sense. But so that's probably the most time consuming piece you could have this thing up and running and see that's</p>
<p>28:01</p>
<p>that's thank you for not saying 18 months because apparently every projects 18 months this is</p>
<p>28:07</p>
<p>this is a little bit of wiring it's no more difficult than installing a light bulb it's an industrial PC and then us creating the model and so the most time consuming pieces were is this sensory thing you're sending me where in the building is that? So that's that's the trickiest thing I can put my</p>
<p>28:25</p>
<p>arms around that Alright. We got to wrap it up. We've We've digressed we burn up through time on some some football European by the way, that was a great experience up why not even at that level Bristol Rovers go</p>
<p>28:40</p>
<p>vaguely where the Bristol Rovers exists.</p>
<p>28:44</p>
<p>You know, it was a cold rainy day. Yeah, it was.</p>
<p>28:47</p>
<p>It's a winter sport. In Bristol, it probably almost all rains every day. Pretty much did. It was awful. Alright, how</p>
<p>28:53</p>
<p>do people get a hold of their saying, Hey, I gotta get a hold of John, because that's a, I need help. I need a conversation with somebody I trust.</p>
<p>29:02</p>
<p>Our website www.chesterlaw.com info@versilia.com works if you wanted to send us an email.</p>
<p>29:11</p>
<p>That is you are sale. Oh, I'm going to have all that information out on industrial talk. So if you say that I can't get a hold of John, you're you're not telling them that it's a pretty rememberable name. That's why we picked it short. You can actually yeah, if you're on video, you see it right there. That's a like that's your house and you have your logo there.</p>
<p>29:32</p>
<p>It's not my house. It is my house.</p>
<p>29:37</p>
<p>Very good. All right. Hey, John, thank you very much for being on your podcast. That was great.</p>
<p>29:42</p>
<p>I appreciate it. Really fun chat, too.</p>
<p>29:43</p>
<p>All right, listeners. We're gonna once again wrap it up on this side. Share something up on the Ursa Leo and we're gonna, we're gonna make sure that you get all the contact information you need. So stay tuned.</p>
<p>29:53</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>30:04</p>
<p>Again, thank you very much for John Burton, with Ursa Leo, being on the industrials talk podcast, technology and innovation being led by companies like Ursula Leo, big time important to your business, and the resiliency of that business, especially in these times of uncertainty. I don't even know. But I know that technology and innovation are going to be your friend going forward. So you know, pick out trusted people like John and and personally, definitely an important company to sort of engage with and have a conversation or Alright, industrial talk, platform of industrial leaders, trying to solve problems creating and collaborating to solve these problems. That's what this platform is all about. You need to get engaged, you need to get involved. Reach out to me asked me how that can happen, and we can definitely have a wonderful conversation. All right. I always say people, be brave, dare greatly hang out with people like John, when you're going to change the world. Thank you very much for joining industrial talk and we're going to have another great conversation. Sure.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-burton-ursaleo/">John Burton with UrsaLeo</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Milan Kocic with Hexagon Manufacturing Intelligence</title>
		<link>https://industrialtalk.com/episodes/milan-kocic-hexagonmi/</link>
					<comments>https://industrialtalk.com/episodes/milan-kocic-hexagonmi/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 11 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/milan-kocic-with-hexagon-manufacturing-intelligence</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Milan Kocic, Head of Sixth Sense at Hexagon Manufacturing Intelligence about "Why Innovation and Investment is important to Manufacturing.".  Get the answers to your "Manufacturing Technology" questions along with Milian's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/milan-kocic-hexagonmi/">Milan Kocic with Hexagon Manufacturing Intelligence</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/913adffd-d5d5-4a3f-b5e3-74c4b0a445c4"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Milan Kocic, </strong>Head of Sixth Sense at Hexagon Manufacturing Intelligence about <b>&#8220;Why Innovation and Investment is important to Manufacturing.&#8221;</b>.  Get the answers to your &#8220;Manufacturing Technology&#8221; questions along with Milian's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MILAN KOCIC'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/milankocic/" target="_blank" rel="noopener">https://www.linkedin.com/in/milankocic/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hexagon-manufacturing-intelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagon-manufacturing-intelligence/</a></p>
<p><strong>Company Website: </strong><a href="https://www.hexagonmi.com/en-US" target="_blank" rel="noopener">https://www.hexagonmi.com/en-US</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Milan Kocic with Hexagon Manufacturing Intelligence" width="500" height="281" src="https://www.youtube.com/embed/-wGgmZ0Udjc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Videos of Milan:</h2>
<p><iframe loading="lazy" title="Innovation in Mature Industries with Milan Kocic, Director Sixth Sense Open Innovation Platform" width="500" height="281" src="https://www.youtube.com/embed/g5HZ4Z37brQ?start=149&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>hexagon, manufacturing, people, startups, innovation, companies, sixth sense, world, milan, work, conventional, industrial, problems, journey, conversation, big, business, thinking, technology, listeners</p>
<p><strong>SPEAKERS</strong></p>
<p>Scott MacKenzie</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.</p>
<p>00:22</p>
<p>Alright, once again, welcome to industrial talk, the number one industrial related podcast in the universe that celebrates you, industrial heroes all around the world. You are bold, take that to the bank, brave you dare greatly. You're solving problems. You're innovating. You are changing lives and you are changing the world as we speak. why not celebrate you each and every day? Yeah, you're that cool. All right. In the hot seat, we got a gentleman by the name of Milan coaching. He is with hexagon manufacturing intelligence. And he is the head of six. That's a tough word. Sixth Sense, open innovation platform. Pretty cool stuff. We're going to be talking about why manufacturers need to one innovate and invest in that innovation. Let's get that correction.</p>
<p>01:16</p>
<p>Yeah, again, we're talking innovation. We're talking about the necessity to make that investment. Well, you know, you need trust with people. And of course, you'll get a great sense that Milan is somebody you can trust. Yeah. Becton, he's a trusted depot guy. He's gonna just sort of shoot straight and answer your questions. And it's important that manufacturing and bring in manufacturing technology into what you do is very important. It is you gotta you gotta have to do it. Alright, we're sponsored by CAP Logistics, this episode. And let's just say if there's an Oh bleep moment with your supply chain with your turnaround with your whatever outage and you need somebody that you can trust, and you need somebody that can just get the job done. No matter how big CAP Logistics, go to CAP Logistics.com Definitely find out more great people great company, and, and they make it easy, they really do. You don't want to tie yourself down with that Oh, bleep moment, right. And, and with all the other stuff that has to go on, Cap Logistics makes that absolutely easy peasy lemon squeezy. And we're also brought to you by Deloitte, you know, Deloitte, they've got a bench full of incredible professionals that have their fingers on the pulse of what's taking place in industry. And again, it's all about who you trust, it's about who you're going to connect with, that can definitely solve problems. You got to reach out to Deloitte because they have a team of incredible professionals, focused on your success. Go out to deloitte.com Find out more. Alright. So a couple of things that I've been sort of noodling on, outside of the fact that I've been preaching on this. Are you getting the most out of are you extracting? Are you taking that dog gun? Talent squeezing every bit out of your engagements out of your conferences? And is there other ways that you can do that? Or are we just sort of going down the road? And this is my second, in this phase? Are we just going to do the same thing that we've always done? Do we are we sort of embracing conventional thinking, again, that legacy thinking? And I hope that's not the case, I hope that we just, we've got a very dynamic, very challenging environment out there. Hey, you can argue with me, but it is challenging, and it's challenging for industry, and it's challenging for people. And it's got a lot of dynamics happening out there. And we need, we need to really continue to think about conventional thinking, and is that holding us back? So here's a quote, just because why why do I have to create a CRUD? Conventional Thinking does not or doesn't change the world? Okay, because it's really procedural eyes. You know, this is how we do it. This isn't we just do the same thing. crazy ideas do and and working with individuals working with incredible leaders. They they are, there's a real consistency with the fact that there's that conventional thinking is pushed to the side. There's people that do that. But the reality is, are we really trying to think differently about solving problems, creating opportunities, cutting deals, whatever every element of your job, your business, and what you're doing? Has to really sort of take that at the forefront. I'm always intrigued now and I'll be the first to admit, I love individuals, companies that are doing things that are so unique, and so different. And and, and this is a collaboration. And it's a collaboration mindset. Because if you're truly want to fight that legacy, that conventional thinking, you're going to have to hang out with people who are at the same place, we are saying, this whole thing we can't survive in this, whatever this is, with conventional thinking. And I'll throw it out there. Because I think that that's the case. I think companies that are really creative, who are truly inside their heart desiring to get the most out of these engagements, and be mutually beneficial, and give of themselves so that other people survive, I'm telling you, that is where it's at. That is where it's at, okay? Just put that noodle wanted to ask that question, be truthful, do all that stuff, all right, an event.</p>
<p>06:01</p>
<p>And I'm very fortunate to be able to work with the IoT solutions World Congress, and this is an event in Barcelona, it is May 10, to the 12th. And I've been there pre pandemic, not during the pandemic, you know, the whole story there. But it really the the organizers, the people who are engaged in this particular event, really understand the necessity to create value. So if I go to this, this event, IoT solutions, World Congress, I would get the most out of that engagement, I go over there outside of Barcelona and be just a great place, don't get me wrong. But to be able to meet up with other companies, it's that that are also having a desire to do things to collaborate to really solve problems, and work in that sort of environment. That's what IoT solutions World Congress is creating. So if you go there, and you're just gonna say, hey, I want to just eat up by Aya, and drink the, you know, the wonderful sangria, while you're missing out, you're missing out on an opportunity for a great event to be able to impact your bottom line in a positive way. IoT solutions World Congress, that's may 12, or may 10, through the 12th. Put that on your calendar, Barcelona, and you can't you can't complain about that. That's Barcelona. All right. Now back to the interview. So what's interesting about this conversation outside of fact that I think Milan, and team hexagon manufacturing intelligence, which is glad that's not a domain, because I'd misspell it. But they they recognize this necessity for a real a ecosystem that is focused on innovation for manufacturers, and then be able to go to a place or go to a Yeah, a place physically, and come up with real solutions that solve your problems. Right. And, and that's what we need, specially in the world of manufacturing, we need to have that. And, again, I broadcast from the manufacturing and technology show. And one of the things that was brought to my attention is at that trust, we've got to find trusted people, companies to help us with this transformation journey, right? That's what hexagon manufacturing intelligence and their, you know, focus on this sixth sense. Great conversation, we pretty much dove into a lot of things. So enjoy the conversation with Milan, Milan, welcome to industrial talk. Thank you very much for finding time in your busy schedule. I'm looking out. If you're at the video, if you're looking in the video, and you can see back there, it looks cold back behind you. Is it cold?</p>
<p>08:55</p>
<p>It's actually not too bad. It's 64 degrees in lovely providence. But yeah, it will it will snow tomorrow. So it's not it, don't worry about it. It's New England. So anything goes</p>
<p>09:04</p>
<p>yeah, here in Louisiana, I have the AC on. And I'm not happy about that. I want it to be cold a little longer. Alright, for the listeners, let's get cracking on who Milan is give us a little background on who you are.</p>
<p>09:18</p>
<p>Sure. I'm a head of sixth sense open innovation platform at hexagon. It's our new kind of way of trying to engage startups and innovative thinking. But I've spent almost 25 years at hexagon in various roles, most recently, last 12 years in innovation. So I've done development of new products, services and all kinds of other stuff. So this is kind of culmination of everything that I've done in the past. I gotta</p>
<p>09:43</p>
<p>tell you, man, that's pretty cool. Because you've been if you've been there that long, you've seen a lot of innovations. You've seen a lot of growth and do you find it's, it's there's a speed right now that that I mean, I think it's fast. Do you find that happening?</p>
<p>09:57</p>
<p>Well, anybody who is anywhere from Five years, including a marriage has seen a lot of good and bad stuff, right? So I would say there's good usually tends to outweigh the bad. But I think part of what I'm doing now is a little bit of a frustration with speed in mature companies, because sometimes mature companies have a priority of doing things that they do well. And the speed of innovation sometimes outpaces their ability to kind of, you know, manage risk, do different things, and all those kinds of stuff that kind of they get into it. So it's always a balance at the end of the day, but it's you know, and some days are good, some days are bad.</p>
<p>10:35</p>
<p>So how do you how do you get a company that's sort of, shall we say, mature, and begin to, I guess, methodically embed or begin to go down that innovation route to see the value? What is it important?</p>
<p>10:52</p>
<p>Well, it's important well, you know, technology curves are very brutal, which is, there's no like a slight decline in curves. It's just one day, one day, you just fall off a cliff and you're wrong, irrelevant. You know, prime biggest example, probably the listeners know is like Blackberry, you know, Blackberry ruled the phones. And then one day, nobody knows who BlackBerry is. So you always have to fight for relevance. In some ways, I think managing your quarterly profits, and everything else in the same breath is you're trying to do risky investments and kind of innovation is hard to manage, especially if they're in the same organization. So part of kind of what we're doing is we separated this area of where we're going to explore an experiment, so that I don't, you know, I don't have to do roll up reports and quarterly p&l and everything else, I kind of live a little bit of outside of the comfort zone of the organization, and I'm getting some freedom to explore with, with startups what to do. There's a second reason for that. A lot of mature companies say that they want to work with startups. But I have this like theory, what it does is you just have a lot of lunches and dinners with them. And you actually never really do anything. So what you do is you create this fantasy of what the future could be like, but because of your operational kind of discipline, you have a really hard time, parlaying that into something useful. So you have to have something in some sort of a conduit, let's call it a speed dating service. Yes, startups. And so six senses actually that in like, 10, we compress the kind of let's get to know you. And then we decide if we want to get engaged, don't get married, or just go out and wait just doesn't really matter what it comes out of it. But rather than stretching this into five year kind of things, you do it relatively quickly. And even if it doesn't work out, you just start now keeping an eye on that startup, like, is there something we can do to just help them along? Because Sixth Sense, main interest is to help startups be successful. If that also benefits hexagon, that's awesome. But that's not necessarily my I'm, I would consider myself successful if one of these startups becomes a unicorn or half a unicorn or whatever you want to be. If we get to play the role in it, and we are part of the journey, that's awesome. If not, it's still a success at the end of the day, right?</p>
<p>13:09</p>
<p>So okay, so let's take that analogy. So, I'm a, I'm a manufacturer, startup, I'm here, I'm small, I've got, I've got grand visions, I come to you and I say, hey, grand vision guy right here. And I want to be able to see where we can go with this. And so we're gonna speak date, you're gonna you're gonna ask me some questions. We're gonna, we're gonna sort of ferret this out relatively quick. Let's say you're saying that it's not a good fit, however, however, we think it's, it's it's got potential. Are you saying you will help facilitate and maybe help that journey too, as well? That's not within granule? House exiga?</p>
<p>13:50</p>
<p>Correct. I mean, the the options could be that a startup gets introduced to a customer, a customer sees a potential that doesn't fit to hexagons, prerogatives. And our customer takes on the burden of trying to support the startup to do something, it could be a clean just investments, we bring in some venture capital. And together, we basically pump some cash into the startup and help them on their journey. Or it could be some kind of a joint venture OEM agreement, where we just basically give them the channels to facilitate, but they may be on the fringes of like what hexagon does, and then over time, that parlays into something because what we're looking at, you know, this horizon one stuff, stuff that fits really well into the business. But there's also horizon two and three stuff, like stuff that we don't know. So how are you going to find out if you don't start dabbling in those kinds of areas? So to me, it's just a way where you can find opportunities and options without necessarily, let's say, you know, burdening the day to day business because it's really hard to get attention and like, you know, I mean, you know, I, you know, I got to make products and satisfy customers. and deliver things oh, crap, there's this now person, I want to want to talk to him about innovation. And it's just balancing that. And now we have this safe space. And then we can explore, because I have a have a kind of a view on the typical accelerator where you come in, we teach you some classes, and I'll give you 100 grand for your 12% stake in the company. I think they're kind of empty, you know, in a sense, because not every company is the same, you can't package advancement in business into some kind of a book, at the end of the day. Everybody has, you know, you know, yourself. Founders come from different backgrounds, they come from different areas in the world, our program is global, which means, you know, somebody from Singapore and somebody from Louis, you know, Louisiana are not necessarily going to be the same people, they won't have the same priorities, they won't see the business same way us does a certain thing certain way, Singapore does it another way. So putting something into a box, it's a really hard way to manage things, you have to kind of be slightly flexible, and be able to adapt what there are opportunities to scale are truly in front of us. And then we see what it is, and we do the best we can to make them successful.</p>
<p>16:07</p>
<p>I like the terms be dating, I like that, that that to me since since a urgency sort of message, but at least you could still get that thing moving. I like to save space concept. And and being able to open that up, I think I think you're onto something pretty big here. And the reason I think that is because because of the speed of innovation, that what I see out here, that that it needs a place like this, for other companies to be able to sort of take it's it's so fragmented out there. So if I have a place to go, I don't know where I'm at in my journey. But let's say I have a place to go at least that's my North Star, I can go there. And then begin sort of that journey of time, as opposed to this sort of scattergun scattershot, hopefully I'll find some sort of solution that works or whatever it might be. Well, it's, it's, it's</p>
<p>17:04</p>
<p>you flip it to the what are, what are mature companies really good at? Well, mature companies are okay, at innovation, they still they do a little bit of incremental things here and there. But what mature companies are typically really good at is making money. So my job is not really to teach the startups on technology and everything else, we can look at the fit and see how things fit, you know, how does one plus one equal three, but what we are really good at is telling them how they can potentially scale their business. Because think about it, a small startup that makes a million bucks, and it works and is out of Louisiana. What is their opportunity to globally scale? How are they going to do that? Well, if you have hexagon, we are everywhere. So if we see the opportunity in certain parts of the world that fit this particular business, we basically helped them, you know, feel, you know, skip over certain steps that they would have to be painful for them otherwise, and try to leverage that experience from our end to help them scale. So to me, you know, let's do the stuff that we are good at and imbedded into the startups and let them help us be better at what they're good at, which is innovative kind of, you know, out there thinking and try to embed that into our own culture. So it's kind of like a 5050 thing at the end of the day.</p>
<p>18:19</p>
<p>So just an FYI, I hear people the listener saying at this is still just a thing for Hexagon. How do you sort of quail that? That pushback because I love it? Don't get me wrong? I think it's brilliant. But they're you know, there are people out there said, this is just an infomercial for Hexagon.</p>
<p>18:43</p>
<p>Let's be honest, partially it is I mean, at the end of the day, it is a marketing and a PR efforts so that people understand what hexagon does and how we do it. That's one part of it. Because it's inevitable, always, anybody who tells you otherwise is I think lying. What we're trying to do is while it could benefit has going on so one of the out potential outcome is it that we either acquired a company company shares the technology, we build something bigger together, of course, there's a benefit to hexagon in the longer run from a business perspective. But I think, you know, you and I have discussed this offline a little bit, which is sometimes you just want to do things because they feel good, right? I mean, like, not everything has to be a pre calculated move and premeditated by everybody. I think sometimes it's just good to do things kind of, like my big push is diversity and inclusion angle. I'm an adoptive dad of a little black girl and watching the world through her eyes. I want to make sure that the world is a better place and more inclusive in the future so that she has an option to start a company and be able to raise funding and be able to do other things. And I think some things you just have to do because they're good things to do. So it's not that it's a 5050 Yeah, of course if we FANUC hexagon benefits, there will be an awesome thing to do. But we also want to do things because at the end of day, we want to be viewed as people who are truly interested in a welfare of a startup and help them be successful. I mean, that should be the ultimate kind of thing where we want to go</p>
<p>20:14</p>
<p>see, and I like it, because let's just use a sports analogy, let's move that ball forward. And if companies like hexagon, and others big, do a good job at what they do, there is a necessity to try to continue to push that innovation and move that ball forward. And that is, from my perspective, a smaller company, nimble, willing to take that risk, get out of that conventional thinking that traditional thinking, and and be able to do that. And it's a way of like hexagon, and other companies to be able to participate in that energy, that excitement of that innovation, and be able to help everybody all around. It's a win win. And yes, doggone it, if you're listening out there, you better be about making money. And this is another way of being able to really help people achieve that success. And by the way, when your daughter gets married, or where it'll break your heart.</p>
<p>21:16</p>
<p>Thank you for the warning. It is. She's only, she's only</p>
<p>21:20</p>
<p>just telling you, it'll go by fast. Just FYI.</p>
<p>21:24</p>
<p>Thank you break your heart. Thank you.</p>
<p>21:27</p>
<p>I'm living proof, and I'm still struggling. Alright, so let's say I'm young, I'm nimble, I, what are my what are my action items? What do I do I invest more? What do I do? Tell me some of the stuff that I need to do.</p>
<p>21:42</p>
<p>If you're looking to start a business, or if you're looking at,</p>
<p>21:46</p>
<p>like, do I increase my investment in advanced manufacturing? Do I mean like, do all that stuff? What? Sure.</p>
<p>21:53</p>
<p>I mean, you touched a good subject. So we have done bunch of meetings with stuff people like Department of Defense and some other places. So the great theme, behind the scenes is the great onshoring or reshoring of manufacturing into us. Because of all the geopolitical, especially the more recent events as a couple of days ago, people understand kind of the importance of supply chain, because of COVID, because of China, because of what's happening with Russia, you the importance of manufacturing back on us Shores is a big subject. There's a secondary problem, the thing we talked about people is that they're not as worried about opening plants, like putting a plan somewhere in the US, there's plenty of space and plenty of money to probably do that. What they're slightly worried about is people. So where are they going to get the people to work in these plants? And I think this goes back to some of the conversations you're gonna have had in the past, which is, manufacturing is not the default choice for anybody. Like I've talked to high school students and college students. And when you mentioned manufacturing, I think all their thinking is like Charlie Chaplin in modern times in like the 30s, like coming out or running around and turning the screw. And I think manufacturing today is night and day compared to what that was. And it still has this kind of dirty image, kind of like farming today, which is, you know, funny thing is you go to a typical farm these days, and it's basically robots driving tractors and bunch of others. I mean, it's super high advanced technologically super.</p>
<p>23:18</p>
<p>And there's Advanced Chemistry, there's just so much going on. There's like, God, yeah, the,</p>
<p>23:25</p>
<p>you know, like farm yields today, compared to farm yields from 20 years ago are incomparable. So to me, technology and everything else that's in manufacturing, I think it's just kind of neglected stepchild. And I think in general, we don't talk about it, venture capital investment in advanced manufacturing has gone fivefold in just three years. And I think if you look at it a greater interest in this, I think kids out there who are in high school or going to colleges, they should seriously start looking at some of these callings because, as you and I talked, yeah, we cannot, we cannot all be tick tock stars and be in delivery people for DoorDash. Like it's um,</p>
<p>24:04</p>
<p>don't, don't sell yourself short there.</p>
<p>24:07</p>
<p>At some point, people have to do stuff that physically helps the society and you and I have we then we before we started doing this podcast, which is you look at your desk, in your mouse and your mousepad, and your keyboard and your monitor and your pen and your phone. That old came from somebody manufacturing something somewhere. All these things come from a place of somebody had to design it, and then engineer it and figure out which materials to use and how to produce it and that that's kind of the chain that hexagon exists in. And we believe that publicly we as people have to talk about this kind of subjects more. And we have to talk in a sense of augmented manufacturing. What I mean by that is every time somebody presents a future when we factoring it's always a factory with all the robots in it. There's no humans anywhere. And I think that's that's not a reality. The future realistic future is making humans superhuman, so that we can do super poignant, important things and robots do like crappy stuff like, you know, loading boxes, or whatever the story might be. And we end up doing stuff that's much more important than in a bigger scheme of things. But I think in general, we as a nation, or we, as a world have failed in raising the importance of magic of manufacturing, I think that's kind of like you say, What do I say to a young person? Don't just think you can build in a chat app, think that there's other wider implications of what you could do if you go, you know, into the world?</p>
<p>25:37</p>
<p>Yeah, I have to say, it's sad that we were very successful. You know, when I was growing up and going through school, we had, we had shop classes, and then at shop class, I was exposed to how to how to weld how to do certain things, but it was just, I was exposed to it. We don't have that anymore, whatever, for whatever reason, we've done a good job. But the reality exists, many of these manufacturing jobs, it's, I just want to make sure you listeners out there, it's not dirty, it's sophisticated, high end technology. And it's serious. And it's a great career path. It just is.</p>
<p>26:14</p>
<p>And we yeah, we talked to a business owner in North Dakota. And she told us she had a 25% vacancy for robotics engineers, she needed advanced robotics engineers for the for the factory, and she was paying California salaries in North Dakota, obviously, North Dakota in January is not the most pleasant place to be. But when you look at it as a young person, spending five, six years in that environment, learning about robotics, it's very much hands on you learn day to day stuff. That's a transferable skill set that you can take to other places as you kind of grow your your skills. But but because it's a dirty, as you said, because it's viewed as dirty people like oh, I don't want to do that. So they do something else.</p>
<p>26:55</p>
<p>It's I've been very fortunate. And I've been exposed to just an example of where robots are cool. I mean, it's, it's cool. I'm watching the the technician deal with the robot and getting it done, you know, tweaked and done it. Yeah, it's, it's in demand. It's cool. But what's interesting is is do you think, given and this is just a tangent right now. So we've got a, we've got a human challenge, right? We've got an education challenge, because it to your point, I don't think we have a problem citing anything or being able to, you know, put some brick and mortar in the ground, it's always down to the people do you find that maybe our education system is lacks the ability or is nimble enough to be able to keep current with the fast pace of innovation?</p>
<p>27:46</p>
<p>I think it's two things. Like I, I was fortunate enough, but 10 years ago, to do a bunch of work, for example, in Wisconsin, and Wisconsin has a great technical school environment. And there because Wisconsin is one of the most strongest manufacturing states in the US. And seeing that, and actively which Wisconsin education system encourages kids at high school, that technical school is an option. And it's a noble option. You don't have to go to college. And that's the only thing you should do. I think it's this kind of perception of things. And I will quote something that my mom said to me once, which is very controversial, which is he said, some people are meant to be doctors, and some people are meant to be janitors. And what she didn't mean by that is that somehow janitor is a less noble thing to do than being a doctor. She just said, Is there stuff for everybody to do? But we cannot all I think there's a tendency in US education system, to make everybody think that they should all be a doctor or a lawyer. And somehow, if you're less so you are a failure. Yeah, the right thing and everything else. Yeah. And I think we have to reset expectations and tell people, I mean, you know, this yourself, I mean, even during COVID If you're a plumber, you are making $150,000 a year because you need it. People want it today get their stuff fixed. And people are always like, well, a plumber, I don't want to be a plumber. Like that's not a noble thing to do. But at the end of the day, all these colleagues make a decent living, they all serve their function. And I think you have a lot of freedom to do whatever you want to do. And the same goes for manufacturing. And the thing is just we as an education system make a great emphasis on other callings and don't expose the kids to, you know, the wonders of doing practical things with your hands and everything else. I mean, I used to have shop wood shop when I was a kid, like there's no wood shop today. So how are you supposed to learn some of these things. So</p>
<p>29:39</p>
<p>you're spot on and that used to be the highlight of my day and I did go and that wood or or small engine or whatever it might be, but the reality is it's a it's a heavy lift to try to reset expectations and that is sort of a longtail conversation because it has to happen. We have to do it We have to have, you know, companies like hexagon who are committed to that, being able to help that. I think that that's an important. It's, it's important to have that I just think you've got it, we've got to do that, or, or manufacturing as a whole which there was a, I was reading an article, and I can't remember what it was. And there, there are things that that we do that move things forward, like, we're important, you move it forward. And then there's things that you could just, you know, the person, there's things that don't move things forward, manufacturing moves things forward. My history degree doesn't move things forward. Right. And it's just putting that into perspective, what we're talking about here is skills that truly, and positively impact society and move things forward. And that's what's really key.</p>
<p>30:55</p>
<p>Well, I think, yeah, I think it's, I think you're hitting on the right thing, which is, there's a swing and interest. And I think what I mean by that is, you know, people ask, Well, are there more startups in advanced manufacturing? Or is there more people doing things? And the answer is, yes, there's more people using tools like AI and machine learning and everything else to improve the processes in manufacturing. So now, same as people are trying to use AI to solve other problems, they're trying to use the same things to solve problems in manufacturing, to make it more efficient to make a technique. And if you make things more efficient, you're more sustainable, you use less energy, there's all kinds of other implications in investing in technology and advanced manufacturing space. And suddenly, there's a lot more interest, there's a lot more money that's interested in being in this space. And so we need to just capitalize on that part of it, your original conversation, part of it is selfish for hexagon, because we think there's a growth opportunity for Hexagon in that domain that we authentically exist in already and have existed for 20 years. But there's also an opportunity to engage very innovative and interesting companies that will solve really big problems for us. And, you know, we as hexagon, I'm from manufacturing, Intelligence Division, which is manufacturing, but we also do sustainability, we do other things that are out there. And we think that sixth sense will probably over time, expand a little bit as to where we are trying to look for inspiration, but it's all around stuff that is, as you said, more dirty in nature. So</p>
<p>32:22</p>
<p>I'll give you a we're working on some stuff within the utility space, this innovation, this, this conversation that's wrapped around you, it's it's impressive. And, and that message needs to get out and it needs to, there's just so much there too, as well, that could be with mining, that could be with transportation that could be with any of these second innovation. And I'm just telling you right now, if you're, you're frightened about innovation, if you're frightened about dipping your toes into that water, do it. You've got and I think, Milan, you us touched on it briefly and just like you're just in the game, if you're not in the game, if you're not just sort of actively in there, you don't see the opportunities, you don't see the horizon, you don't see what's might happen. You just got to be in it. And you got to find trusted people like Milan and hexagon to at least help you with that journey. Trust big time. It's a human thing. All right, we gotta wrap it up. How do people get ahold you?</p>
<p>33:23</p>
<p>Go to our sixth sense webpage, which is sixth sense that hexagon comm all the stuff is there, kind of if you're interested in getting in touch with me personally, email that's linked there, it goes to my inbox. So if anybody wants to talk to me further about what six cents and what Exxon does, feel free to go there. And we look forward to any further conversation on this.</p>
<p>33:44</p>
<p>That's pretty cool. I really enjoyed this conversation. There's a lot more that can be done. And I'm just telling you right now, we just scratched the surface. Anyway, thank you, Milan, for being on the industrial talk. Ready? Work. Great.</p>
<p>33:55</p>
<p>Thank you very much. Got. All right, listeners, we're</p>
<p>33:57</p>
<p>gonna wrap it up on the other side. If you didn't get that link, it'll be there at industrial talk. So stay tuned, we will be right back.</p>
<p>34:04</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>34:13</p>
<p>Alright, once again, a hearty thank you to a Milan for saying yes. And being on the industrial talk podcast. The what always brings excitement to, to me and what we do here at industrial talk is to be able to have these conversations with real individuals that understand that conventional thinking is not a real good way of creating a business that is resilience. So keep pushing. And thank you very much, Milan. I really enjoyed that conversation again. Here we go. IoT solutions World Congress 10th and 12th of may put that on your calendar, but it's just going to be swimming with professionals that truly want to solve problems and and definitely want to collect Every do that IoT solutions work. Alright, stop with the conventional thing. Stop with that legacy thinking. Think different. Push the people. Be brave dare greatly hang out with people like the lawn, you're going to change the world. We're going to have another great conversation shortly right around the corner</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/milan-kocic-hexagonmi/">Milan Kocic with Hexagon Manufacturing Intelligence</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Prith Banerjee with Ansys</title>
		<link>https://industrialtalk.com/episodes/prith-banerjee-ansys/</link>
					<comments>https://industrialtalk.com/episodes/prith-banerjee-ansys/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 07 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/prith-banerjee-with</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Prith Banerjee, CTO at Ansys about "Simulation Based and Hybrid Digital Twins".  Get the answers to your "Digital Twin Simulation" questions along with Prith's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prith-banerjee-ansys/">Prith Banerjee with Ansys</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/66024753-fe70-4057-b1d6-5288f844bf2c"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Prith Banerjee, </strong>CTO at Ansys about <b>&#8220;Simulation Based and Hybrid Digital Twins&#8221;</b>.  Get the answers to your &#8220;Digital Twin Simulation&#8221; questions along with Prith's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PRITH BANERJEE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/prith-banerjee/" target="_blank" rel="noopener">https://www.linkedin.com/in/prith-banerjee/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ansys-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/ansys-inc/</a></p>
<p><strong>Company Website: </strong><a href="https://www.ansys.com/" target="_blank" rel="noopener">https://www.ansys.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Prith Banerjee with Ansys" width="500" height="281" src="https://www.youtube.com/embed/54_oVC8KT5M?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>simulation, twin, digital, data, people, model, talk, asset, predict, scott, industrial, industry, crack, jet engine, ansys, preventive maintenance, world, bridge, abb, data analytics</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:21</p>
<p>Alright, welcome to Industrial Talk once again, the number one numero uno industrial related podcast in the universe that celebrates industry heroes all around the world, and companies and companies put that down. Because you're bold, you're brave, you dare greatly. Absolutely, you innovate, you solve problems, and you're changing lives. You're changing the community in a well, changing the world that come on. That's why we celebrate you. That's why you're cool. All right, in the hot seat, we have a gentleman by the name of Prith Banerjee, CTO. ANSYS is the company we're talking digital twin, but we're talking about the ability to simulate using data analytics simulation, and honing in on that answer. Let's get cracking. innovation, innovation, it's cool stuff, right? And it is necessary. And if you're not in, if you're not doing your homework and getting in that, or talking to trusted sources about innovation, technology, and whatever it can do and how you can leverage it. I asked you to do it now, right? Industrial talk has trusted individuals go out there and just begin that journey. Have that quiet, have those conversations because you need it. You just do. We need for you to be resilient. The world is changing all the time. And you need to leverage technology and innovation and talk to trusted people to be able to create that business of resilient because we need you. We need you big time. Alright, when we start talking about innovation, I've got two sponsors that you need to check out. Big time. And because it's cool, so AI dash, right, go out to AI dash calm and they're able to use the technology satellite specifically to help you with your vegetation management, right utility, vegetation management. As an old crotchety, crusty, journeyman lineman, I knew how I had to trim trim trees, and it was all reactive. Trust me, it was reactive run out there trim, oh my gosh, there's another one. There was really you tried to make it sort of strategic. But now he never has he got run out there, grab the bucket truck, trim it boom, move on. Here is a here's a solution, a iDASH that looks down on your service territory and says, Yep, go right there. Go over here, trim that tree. Yep, go over there and not dunk over there. That's fine. And that good. I mean, that's that is deploying your capital going in your money in a way that really benefits us the consumer. So that, that the service stays up and running and you know, delivering the power that we need AI dash, they're leading the way that satellite AI, vegetation management, simplified baby. Alright, and the other one is Neil. So you go out to me on.com. And I have this conversation all of a time. I talked to innovators, I talked to technology delivers and service providers and everybody and we're talking about digital transformation. We're talking about AI when talking about quantum computing, we're talking about all of the topics that are really a buzz today. And the reality is, is that here's Neil, they're going to put it into action. They're creating a community of the future. And they're going you know what, you know what the best part about it is, they're going to make our lives better, they're going to go down that road, they're going to get the bumps and bruises, they're going to try to figure out solutions that really are meaningful to us. Neil, right. meaningful to us solve those problems. And we as a as a society, benefit greatly. I'm doing it's cool, don't you? Come on, you got to get all go No. jittery, happy with that stuff. That's me. on.com. They're creating the community of the future and they are doing it. They're doing it. Alright, neon count go out there. Alright. So one of the things that I've talked about is getting the most out of right getting the most out of it. Are you getting the most out of conferences? Are you getting the most out of your your engagements, whatever might be getting the most out of your campaigns, whatever it might be? Are you and ask that question and be truthful about it? Are you or is there ways of being able to improve that engagement, that conference, that whatever it might be, and I'm here to challenge you there? There are strategies, there are solutions that are out there, and one of them is okay. People ask me Scott, why do you why do you podcast Well, one, it's fun. Yeah. And and it's, it's available for everybody. But one, it's fun. And two, I get to talk to</p>
<p>05:11</p>
<p>leaders around the world. And these leaders are movers and shakers, and they are at the cutting edge of thinking and deciding what's good. You need to be there. You need to earnestly and and I mean, earnestly, there's ways that I'm going to continue to sort of add to this, but at a minimum, look at creating a podcast. And I have a I have a program out there that says, why you need a podcast, and it takes you putting every step of the way, right. But the reality is, is that if you want to get the most out of something, have multiple touchpoints, and an engagement, that that you can offer to your prospects, your customers, whatever it might be, bring life back to a blog. There's no better way. There's no better way of being able to do that. Yes, yes, there's a lot of podcasts out there. What we do at industrial talk is we we recognize that there is this fragmentation that exists out there, right, there is podcast over here, podcast over there, and so on and so forth, great content, they're great content, their solutions here, right? What do we do? Well, I'm I'm, I'm in a game of consolidating that I'm in the game of trying to bring all this great thinking together so that the industry, the community, the ecosystem, has a place to go and says, I want to know about cybersecurity. From a trusted individual, right, they're easy, right? And because typical topics tend to be very niche, a, you know, it's it's, the reality is you tap out the opportunities there. So you need a community to be able to be a part of flight information, to be able to be impactful. And have your dog God message be heard. He got to have it heard, right. It's got to people got to listen to if they don't like, does a tree make a sound when it falls in the forest? If you're not there? I don't hear it. I'll hear it right now. The same thing exists with your voice. You got to do it. And we'll talk a little bit about but I just tell you just go out to the well, this podcast and other podcasts will say why do you need to do a podcast? You got to do it. You got to figure it out. Contact me. I'm on I'm on a dock on book I am. I'm warm and fuzzy and cuddly. Maybe I can be more cuddling anyway. Alright, let's get going. So what's interesting and had a great conversation with Prith. And what's interesting is the the ability Yes, we can collect data, it's all good. Click, click, click, click Collect. But what about that simulation component? Right? It's great. Got all that data? Let's simulate what's taking place what simulate what might happen or whatever, and be able to, without a doubt, begin to converge the data and simulation into a true cogent response or information on when you need to perform maintenance, perform whatever corrective action, whatever it might be. Simulation is, it was great talking to Perez because he's you could tell he's pretty passionate about the whole thing and rightly so. Rightly so. Alright, let's get cracking. You don't want to hear me a moron. Here's Prith talking about digital twin but really simulation enjoy. Welcome to industrial talk. Thank you very much. Broadcasting from Palo Alto. That's where he is coming from. If you're out on the video, you'll see that there's plenty of sunshine happening there. Anyway, how you doing?</p>
<p>08:51</p>
<p>They're very good. Thank you very much, Scott for having me.</p>
<p>08:54</p>
<p>I'm excited about this conversation. Okay, listeners, we're gonna be talking digital twin. And you're saying Scott, I want to talk? Yes, you do you want to talk digital twin. But more importantly, I think Perth is going to bring a wealth of knowledge that you're just going to be dazzled by man. I know he is. So brief before we get going give us a little sort of 411 a background on who Perth is.</p>
<p>09:15</p>
<p>Sure so. So I'm Prith GMs Chief Technology Officer at ANSYS. ANSYS is a modeling and simulation company. We are a company of about $2 billion in revenue 5000 employees we help provide solutions to our customers in terms of when they are trying to design products. We enable them to design develop the most amazing products in areas such as automotive, or aircraft, aerospace, or manufacturing energy and so on. So that's what MCs does and my role as Chief Technology Officer is to set the long term technology strategy for the company around areas is AI machine learning high performance computing? digital twins?</p>
<p>10:03</p>
<p>Um, so you just you just threw out a hyper comment. What was that?</p>
<p>10:10</p>
<p>High Performance Computing high performance?</p>
<p>10:12</p>
<p>Oh, yeah. Yeah, I'd like that. See, you're you. You're sitting in the seat where a lot of people want to sit just because you get exposed. I mean, you must see a lot of innovation just coming. I mean, just constantly evaluating looking. You having a conversation around innovation and the impact it has on industry, society. I mean, it's pretty cool. You're living a dream, you have the</p>
<p>10:39</p>
<p>most fun job at MCs, I'll tell you, I, we have 45,000 customers. Every day, I talk to sort of CTOs of different customers across different verticals from aerospace. Like today, I had a meeting with a CTO of a medical device company yesterday, I remain meeting with a 5g company. So I'm learning about the sort of the future trends in these different verticals. And then from my own team members, right, I get to learn about the newest coolest technologies of AI machine learning applied to simulation or high performance computing, or digital twins or, or prime meshing, it is a fun job. And yet, here's</p>
<p>11:18</p>
<p>it and I've never seen it. So there's, there's, there's such a speed of velocity that's happening out there. And it's, it's, it's, it's exciting. But man you are, that's pretty cool. So let's start like diving into that. Let's dive into digital twin. Now, for the listeners out there, give us a little just what is a digital twin, and then we're gonna go into some of the challenges and opportunities that exist within that technology.</p>
<p>11:46</p>
<p>Absolutely. So in digital twin is a virtual replica of a physical asset. So let's say you have a jet engine of a plane, right. And that jet engine originally gets designed in a CAD tool, right? You say here is an engine, he has all these blades, and so on, and you design that jet engine on a CAD tool, then you actually manufacture that jet engineering gets installed on a United Airlines plane and this jet engines flying around. And so right, that is a particular jet engine, now you try to make a model of that engine. And oftentimes, people confuse, oh, you have a simulation model of the engine, that's a digital twin. That's not that is just part of it. So a model of a physical asset, like a jet engine, is one thing. The other thing is there has to be two way information flow between that physical asset, the jet engine, and the model. And that's what makes it a digital twin. So you have the jet engine, you put sensors on a jet engine, right, and you have you collect all those data for the sensors, you upload to the cloud, or whatever you are pulling that information. And using that data that you have from that jet engine, you try to make the model of the jet engine, as accurate as you can write with respect to what is in the real thing. So it's like a virtual replica. So I'm praying, I have a model of it. And this model of it keeps getting updates right here is with really excited, so the excitement level is going going there, right? Bridge temperature is what 98.4 Right? So it's constantly measuring what is happening on the real asset, and updating the model at the same time. So a digital twin is not a model of a jet engine. It's a model of a particular personalized model of that particular jet engine. Right? And how that is going on in time. So this is something that NASA used many many years ago when if you have seen the Apollo 13 The wonderful thing sort of the the picture that the movie about Apollo 13 Right when that that Apollo 13 had an accident, right? Yeah, people in NASA in Houston, right? Hey, Houston, listen to his to Right. Um, those engineers at NASA actually built a digital twin of Apollo 13. And he said, Oh, if you do these things will happen. So essentially the, of what was happening and sent all the instructions to the astronauts, and that's how they got in there. So she</p>
<p>14:24</p>
<p>did that. You just brought it to it. And I guarantee a lot of people are listening is like, yeah, Apollo 13. I remember him sitting in the capsule, switching and doing everything and making sure the amperage didn't, you know, whatever it was, whatever that target was Do this, do this do this. But that was that makes</p>
<p>14:41</p>
<p>complete sense. What was happening in Houston, right? Yes, a physical asset out there in space. And they had a model in Houston. And essentially all these scientists were trying to do stuff. What if this happened, this will blow up. They said okay, this would work. And they send those instructions and that's how the astronauts are brought back. So Go digital twin back in so long ago, right in the in a but essentially, the digital twin technology has come a long way since. But that's what digital twins are. It's a model of a physical asset with Two Way information flow between the user and the model.</p>
<p>15:19</p>
<p>And why is that important? It just gives me the individual able to look at the, the, the the characteristic of that asset that that real asset in a digital environment and see what's happening. And then I can I can, I can tactically move forward in some decision making or whatever it might be.</p>
<p>15:41</p>
<p>nicely. So let me give you an example. So we, we all rotate tires in our cars, right? We rotate tires every 5000 kilometers, miles. Why is that because all the tire companies have seen statistically, if you drive your tire out on a normal road, normally normal driving, your tire will wear this much any and this is going to happen. Except if it breaks driving crazily on us 101 in Santa Fe with lots of I probably need to rotate my tire every 3000 miles, right. So that's personalized driving. So you take the statistics of all possible cars, all possible drivers. And that sounds people say you should change your oil every 20 10,000 miles and changes. That's called preventive maintenance. Right? So you Why do you do preventive maintenance, you replace your oil, replace your tire, etc. So that your tire does not burn your engine doesn't conk out in the world of so there is this preventive maintenance that people do Now imagine if you could predict exactly when that engine would come. So just the day before you replace the oil, that would save a lot of money yet question is can you predict accurate? Yes, see, and that's what the digital twin comes. So the what the digital twin does is you have the physical asset, the engine or a car or medical device or whatever, right? And you are monitoring it and you are getting real time information, as opes is about to fall sick. So we humans, we fall sick, right? Before we fall really sick, you get a temperature, you can oh my day, I'm feeling really lousy, I'm having an A. So those are signal area about a false and then when you get one or three temperature you are boom, right? So imagine if you could sense things around you, you could do predictive analytics. And that would be huge. Because suppose you have the data center for Google or Amazon, imagine that, that data center going down, that would create tremendous waste, right? Five minutes of downtime on Google, or Amazon would be hundreds of millions of dollars of thing waste, right? If a power grid goes down lectricity goes on tremendous waste. So people in these essential industries, there are critical infrastructure assets, they don't want them to go down. So what they do is they try to predict when this is going to fail, and before it fails, do the corrective action. So the real deal here is can I predicted accurately</p>
<p>18:18</p>
<p>that even see that is because I lived that right? I was in that world, I was in the world of maintenance. And when you spend a maintenance dollar up here on the financials, it's $1 Down on the bottom, right. And if you could sweat the asset, and sweat it in such a way that you know when to perform that maintenance before it catastrophically fails. I've saved that much time, that much money. It's and you don't have a catastrophic failure that could put you out for who knows how long you know, whatever it is, how do we get there prep? There's that we've been having that conversation, people understand the value of that predictive capability. When do we really start to see it happening commercially?</p>
<p>19:14</p>
<p>So I will actually tell you sort of the first the technical challenges then the business challenges so the word again, again, there's this thing called the Digital dream consortium that I am a part of and there are some founding members I Microsoft and GE and handsome so right so I've been in this business for for some time now I've sort of lifted and so on or prior to MCs I did not tell you. I used to be CTO at ABB CTS right electric and when I was on those companies, I was helping build digital twins of the assets of ABB and Schneider Electric right so they have a transformer for ABB. You collect all the data right from sensors and you just by collecting data, you try to build a digital model of that transformer in the normal business havior and the apps as soon as it starts getting signals of abnormal behavior is out bad things are happening. Shut it down. Right? So the most of the world uses digital twins based on data analytics alone, right? So yeah. And they collect lots and lots of data, right sort of</p>
<p>20:18</p>
<p>tsunami, tsunami</p>
<p>20:21</p>
<p>of data from those data. They I mean, they use AI machine learning techniques. i The older the world knows about AI machine learning you you train those, sort of these, these convolutional neural network, CNN models of the 60s neural network. So there's a lot of work that people have done in this community using AI, ml, CNN, etc, to build these digital these digital twins based on analytics alone. Now, when I was at ABB, and Schneider Electric, we used to do all those things. And we found that you know what, it was not that accurate. So, yeah, it said, 70% accurate. So he said, Well, 70% is pretty good. You have a million dollar asset, you're 70% accurate means you made a 30% mistake. 30% mistake is $300,000.</p>
<p>21:05</p>
<p>That's, that's a lot of money. That's</p>
<p>21:09</p>
<p>a lot of money. So this is what the challenge was. So in the industry, people said, Oh, if you did pure analytics, right, it's not doesn't look good, does not always work. Now. Analytics works in cases, where you have enough data on the use case you're looking for, right? So four frequently occurring events, data and this goes well, for infrequent events, you cannot predict it, let me give you a very bad example. Space Shuttle Challenger exploring how many times has a space shuttle extended once. So you can get all kinds of data on space shuttles based on and so on, he would never be able to predict when that space shuttle would explode, right. So that is an infrequent event. So when an event is happening all the time, right? You have little things that are little non bolts or whatever, there are sort of breaking down in a in a this thing. frequently occurring events, a IML is great at catching infrequent events, you cannot go there. So this was my aha moment. Oh, okay. So what can we do? Therefore simulation, so now all around us, is governed by Singlish. governed by the laws of physics, which get modeled really, really accurate. Let's imagine you have a bridge. And you're trying to predict when that bridge will collapse, right? So that you can shut down the road, right? So you put all kinds of sensors on the bridge? And you say, hey, is there a crack on the bridge or not? So first of all, you can say, How long do bridges last 30 years. So he said, predict preventive maintenance on the bridge every 30 years, every 30 years, you go and fix the bridge or whatever. That's the preventive maintenance way. The IoT way is to put sensors on the bridge to see is there a crack on the bridge or not? Right? So let's imagine that there are cracks on the bridge, I said, Here is a crack that is 12 inches long today. Now you have no idea where that crack would go next week. Aha. But if you had simulation using say structural analysis, finite element analysis with ANSYS tools, I am telling you, Scott, I can predict with 1000 cars going on the road with this kind of speed and so on, what is the stress sprayed on the bridge? And if and if there's a crack that is with steel pillars and so on with is 12 inches, I am predicting through simulation that this crack will grow to 18 inches in a month through simulation.</p>
<p>23:52</p>
<p>So if I did that through simulation remand as I said it pure simulation, I would say this crack which has 12 inches long images tomorrow 44 inches at 36 inches in the crack, I will predict through simulation alone that the bridge will crack in a month. And that is a prediction. Through simulation alone, we have found out that the accuracy of this 70% goes up to 90%. No way. Okay, so now you have this million dollar part with physics based simulation. We have a tool called Twin builder, we were able to increase it from 70 to 80% over 90%. So that million dollar part your waist is now only 100,000. Here's the only 100,000 and still adorable. So that's where we have this aha moment Right? Where we said let's do hybrid digital twins. Let's combine that data analytics with the physics so now I'm going to bring it together whether example, here is this bridge, we had a track we had a crack which is 12 inches long, right to data. I measured it through to data analytics Right. And I predicted it will be 18 inches long a month from now. But a month from now I take the measurement, and the crack actually was only 60 meters long. So my simulation model was making a prediction, it was going too fast. So my data is a go slow, so it goes slow. Or, for example, that actual measured crack was 24 inches long. So that means my simulation was going slower. So by getting a, a updated information from that, that's why I say remember that the two way information flow, I pulled data from the bridge about the size of the crack. And I made my simulation model more accurate, synchronized with the real thing. So as I change the rate of crack growth, right, instead of making it 18 inches, I cracked it to eight, six inches, or 24 inches, whatever is going on the next month, when I read it, I will be a little more accurate. I'll say it should be 32 inches. And next time I say no, it should be 31. Oh, so it slowed down even more. So through this hybrid approach with a combination of data analytics, and simulation. Scott, we have shown data that the accuracy goes to 99%.</p>
<p>26:18</p>
<p>No way. Dan can, can you because this, this is just cool stuff. Don't get me wrong. I think this is cool stuff. Can you take that bridge analogy and you're you're you're honing, you're tweaking? You're you're zooming in on accuracy by data and simulations, and you bring it all together? Can you take that and say, Alright, this is it. This this bridge is in Texas, let's go to, you know, Florida, and and sort of take that learning that, that that simulation and apply it. And again, yes, tweak, tweak, tweak different weather patterns, a little bit more speed of the cars, whatever it might be, but be able to use it there too, as well. Absolutely. And</p>
<p>27:05</p>
<p>so just like sort of just the AI to like Siri, right, your your, your little tool. I mean, if I saw Siri, when it listened to you, Scott, you have an American accent, I have an Indian accent. But Siri, after listening to me for a month, it gets pretty good, right? When I say go do this, I mean, so the machine learning things get better and better, the more data it gets too similar is hybrid digital twin get. So there is something you can do with simulation with this basic version. But the more data you give, the better the model becomes. And this is sort of the state of digital twins that we are I am seeing from from ANSYS. And I'm talking to lots of lots of customers across different verticals, we have got sort of applications in industrial flow networks, working with oil and gas companies, applications in in, in electrification, with battery systems, and so on applications in HVAC, and buildings and so on tremendous opportunities across all verticals,</p>
<p>28:05</p>
<p>where does it end? And when I say that, let's say I am, I'm at 90% accuracy, I can measure it, I've looked at it my simulation, Mike data on there, and I'm tweaking, and then I put more time, energy and effort, I'm at 95, and so on and so forth. There's a point where it's like, Okay, we're good, we're good. And any any additional incremental benefit is just like, minuscule.</p>
<p>28:31</p>
<p>Yeah. And so that is sort of it is the law of diminishing returns, right? You plot a graph, and you see keep seeing, making chimey, at some point is flattening out. And so it really depends, right? For that particular engine, or wage or flow network, or valves or whatever, when you see the law of diminishing returns, you're not really getting incremental stuff, right? You sort of stop there like that, that's, that's what we have done.</p>
<p>28:58</p>
<p>And and, wow, it the applications are quite frankly, endless, because you get it to you get it to the point where let's say it's a motor, right? You do the same thing data simulate and and I and your analogy of Apollo 13, I see a guy in a capsule running a simulation, trying to get it just right. The same thing exists, you could be on that asset, no pump, motor, whatever it is, but you can apply it and it might be different in Texas as it is in Maine, right is because of the different weather whatever it might be different application. But</p>
<p>29:35</p>
<p>absolutely, yes. Now, let me tell you, I talked about physical assets. But you and I we are not we are not just physical asset. We are humans. Right. So let me talk about the opportunity of digital twins in the healthcare industry, right. So inside our body's most complicated organ, the human heart inside the heart, right you have a sort of this dielectrics signals that pump, right that generate the signals 3070 times a minute, right? So in response to electrical signals, the muscle heart muscles contract. So when the heart muscle contract, the atrium, the blood flows from the atrium to the ventricle, and then the ventricle for this thing, and the valves open up. And so it's just most complicated organ in the human body. Guess what I mean, ultimately, those human models are modeled by physics, right, there's electrophysiology, there's mechanics, there's fluid flow. So we are dancers have actually model the human heart. Now, there is a generic human heart that you can model and you can say, Okay, this is what is going on, we can also model treats human heart with as arrhythmia, right, and I have an irregular heartbeat problem. So it goes into a doctor takes an MRI scan, CT scan, whatever of the heart, and He measures all those things. And for prints specific heart, we can come up with well, if I have a B or whatever you can do that things you can do heart surgery or so on. Right? The other thing is, I mean, you can put in a implant, right? A pacemaker, right? So how will this pacemaker from a company like Medtronic interact with my heart, right? So a Medtronic company, that battery will have to do clinical trials of all kinds of pacemakers, and all kinds of patients and so on, right? But through a digital twin, of a human heart, right? You can create all these different models, and essentially, shorten that time compress it big time, or for trials of a pacemaker, right? And if so, that's kind of where we are heading, we are headed in terms of what is called in silico. Trials, right? Computer based simulations of 1000s of patients. I mean, the future is amazing.</p>
<p>31:56</p>
<p>Ah, see, see that that delivers, that deliver solutions, faster? Health, whatever, the health side, I just didn't even think about, but you're absolutely right. Create a little digital twin, correct. And you can run simulations, but it's, it's individually based, right? It's your heart. My heart is different than yours.</p>
<p>32:19</p>
<p>Like Fitbit, right? The Fitbit is collecting. Exactly you ever saw collecting data on you, Scott? 24/7. So imagine if your doctor had a model of Scott, sitting inside, right, and he's collecting all this data, right? And God bless them use my example, right print a model of prey, and just before previous about to have a heart attack, right, that doctor just two hours before gets to know a signal Hey, there's this the signals are going in the wrong direction previous governor calls of the ambulance and sends an alert before he has a look at them if the value of them</p>
<p>33:00</p>
<p>Yeah, yeah, that's that's cool stuff, my friend. Yeah. Why? What's what's, what's the, you know, the roadblocks? I mean, this is all good stuff. Let's make it happen today. Let's let's make it happen tomorrow. Let's put it that way.</p>
<p>33:15</p>
<p>As you know, Scott, I serve on the advisory board of the IoT solutions World Congress. In fact, we have a conference coming up in May of of this year, right.</p>
<p>33:26</p>
<p>And I put that on your calendars listeners big time.</p>
<p>33:30</p>
<p>I serve on the digital twin Consortium, and still there, this, it's a more than 300 members in this consortium and so on. So people are are excited about the potential of digital twins in different verticals, in manufacturing, in factories, in industry, for Dotto and so on so forth. The thing is got that shiny toy looks like a shiny toy. Oh, you have fantastic possibilities, right? But when you start actually pulling it together, right? You have to collect all this data and so on, and does it work in all the time and so on? So many customers are saying, oh, you know, I like the shiny toy. Let me use the shiny toy in a proof of concept. So you do a proof of concept number one, you waste like three, four or five months, maybe $100 million project and so on the like this. Oh, let's try this other games. Right. There's two POC number two then POC number three. So so people in this our Digital Consortium talk about the POC, Purgatory right. Before moving to scalable systems. So the digital twin thing is they going through this sort of inflection point where it is a lot of promise, but it has not quite seen scalable value across all industries in all opportunity. And that is I think what the business challenges today,</p>
<p>34:53</p>
<p>I agree with you, but it's gonna happen. It's gonna happen it's gonna be in commercial use. It's</p>
<p>35:02</p>
<p>like a $26 billion market by 2025. So yeah, it is going to happen is about a couple of billion, but it will happen.</p>
<p>35:11</p>
<p>It makes sense, right? There's no, I mean, it makes sense. You got to do something like that. That's make far right. We're gonna have to wrap it up. I hate to because I enjoy this conversation. How do people get ahold of your prep?</p>
<p>35:24</p>
<p>So they can contact me at my answers email address Prith.Banerjee at PRI th got Bannerjee ba NERJE. App. ansys.com. That's a NSY. Yes. Yeah, you can search me on LinkedIn, at LinkedIn Dash Grip Banerjee, or a Twitter at Big Banerjee.</p>
<p>35:53</p>
<p>Alright, listeners, you don't have to worry about it. I'm going to have it all out in industrial talk, you'll be able to get a hold of this. This incredible professionals with no problem and don't come to me then Sen. Scott, I can't get a hold for it. You're lying. You're lying out there. Just don't do that. All right, Fred, you were absolutely spectacular. Yeah, you your energy's gone. It's exciting. I love watching you just get all giddy about this stuff, man. It's cool stuff. Good job. Your job is to be a</p>
<p>36:19</p>
<p>professor for 20 years. Really? Yeah,</p>
<p>36:22</p>
<p>that's a hard job, by the way.</p>
<p>36:23</p>
<p>Oh, that's where I, I learned how to help lecture.</p>
<p>36:28</p>
<p>Wonderful, wonderful. All right, listeners. We're gonna wrap it up on the other side. Once again, we'll have all the contact information for prep, and then some. So stay tuned.</p>
<p>36:36</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>36:45</p>
<p>All right, thank you very much for joining. Once again, industrial talk. Thank you. Thank you very much for saying yes. And being on industrial talk. Love the conversation. You listeners need to reach out to prif go out to a stat guard go out to LinkedIn, you will not be disappointed or go to industrial talk, find the link, reach out to him. You need trusted professionals that are at the forefront of thinking through all of this Firth is one of them, reach out, do not hesitate to do that. All right. I'm going to continue to challenge you once again. That is are you getting the most out of the bar. The bottom line is we need you. You need to be involved. You need to have that business of resiliency and you need to do a podcast. You need to create one you need to figure it out. Again, go out to industrial talk. I'll give you the step by step everything you need right there right now. No excuse you need to be a part of that. Alright. People Be bold, be brave, dare greatly hang out with people that are bold, brave and daring, greatly industries full of it. You're going to change the world. Thank you. Once again, we're going to have another great conversation right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prith-banerjee-ansys/">Prith Banerjee with Ansys</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Shely Aronov with InnerPlant</title>
		<link>https://industrialtalk.com/episodes/shely-aronov-with-innerplant/</link>
					<comments>https://industrialtalk.com/episodes/shely-aronov-with-innerplant/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 04 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/shely-aronov-with-innerplant</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Shely Aronov, Founder and CEO of InnerPlant about "Reimagining the role of crops in agriculture."  Get the answers to your "Seed Designing Technology" questions along with Shely's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/shely-aronov-with-innerplant/">Shely Aronov with InnerPlant</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/788c6da6-a1d9-4248-98cf-6cb2b7adbeba"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Shely Aronov, </strong>Founder and CEO of InnerPlant about <b>&#8220;Reimagining the role of crops in agriculture.&#8221;</b>.  Get the answers to your &#8220;Seed Designing Technology&#8221; questions along with Shely's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SHELY ARONOV'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/shelyaronov/" target="_blank" rel="noopener">https://www.linkedin.com/in/shelyaronov/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/innerplant/" target="_blank" rel="noopener">https://www.linkedin.com/company/innerplant/</a></p>
<p><strong>Company Website: </strong><a href="https://innerplant.com/" target="_blank" rel="noopener">https://innerplant.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Shely Aronov with InnerPlant" width="500" height="281" src="https://www.youtube.com/embed/dIPcRL_qaek?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Podcast/Blogs and Videos of Shely:</h2>
<p>CropTastic &#8211; <a href="https://podcasts.apple.com/us/podcast/croptastic-the-innerplant-podcast/id1568516522">https://podcasts.apple.com/us/podcast/croptastic-the-innerplant-podcast/id1568516522</a></p>
<p>“Big Seed” Is Failing, And Farmers Need a Plant B &#8211; <a href="https://www.forbes.com/sites/forbestechcouncil/2021/09/30/big-seed-is-failing-and-farmers-need-a-plan-b/?sh=7ba240a36f75">https://www.forbes.com/sites/forbestechcouncil/2021/09/30/big-seed-is-failing-and-farmers-need-a-plan-b/?sh=7ba240a36f75</a></p>
<p>The Spoon &#8211; “Watch This Video of InnerPlant’s Glowing Plants in Action” &#8211; <a href="https://thespoon.tech/watch-this-video-of-innerplants-glowing-plants-in-action/">https://thespoon.tech/watch-this-video-of-innerplants-glowing-plants-in-action/</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>farmer, crops, Shely, technology, people, seed, create, problems, field, plants, work, shelly, fungicide, fungal disease, signal, fungal, pathogens, industrial, optimize, communicate</p>
<p>00:00</p>
<p>Hey, industrial Talk is brought to you by CAP logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further cap logistics, go to cap logistics.com Or just call them. They're great people 800-227-2471 changes happening and Deloitte is your partner, Deloitte, US and global network. They always deliver measurable, sustainable results for clients and communities. It's important to have a partner like Deloitte in your corner to manage and help you through this change, find out more go to deloitte.com.</p>
<p>01:05</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transfer in cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>01:23</p>
<p>Hi there. Welcome to Windows real talk. Thank you very much for joining the number one industrial related podcast in the universe that celebrates industry heroes such as yourself, I'm pointing at you over the video. You are bold, you are brave, you dare greatly. Every day you're solving problems, you're changing lives and you're changing the world as we speak this very moment. That's why we celebrate you. It makes sense, right? It makes sense. All right. In the hot seat, we have Shely Aronov. Now good company is called inner planet inner planet. And this is an incredible conversation. And I'm not going to do it justice, quite frankly. And you'll realize that she's much smarter than me. Big time. Big time. All right, let's get cracking. I'm so geeked on the future, just absolutely Geek on the future because of companies like inner planet and people like Shelly blazing the trail. I'm telling you, it's exciting, no doubt about it. Big, big time. Alright, a couple of things that I want to put in on your calendar, you got to go and look at IoT solutions World Congress, that's an event and it is in Barcelona, and Europe is opening up and it's a that's, that's a great thing, right? It's a great thing. And this event, they're really focused in on creating real quality, contacts, quality leads, very eco system focused. And so it's a it's a good event, you're not going to be disappointed. So that is I want to say the mid part of May, but just go out to IoT solutions World Congress for additional information, but I'm just telling you, I've been there a number of times, and every time has been absolutely spectacular. And I know, we got to get back to normal. And whatever that is, I just want to start living live. I want to begin, you know, working with more companies face to face. Let's just get going. Let's let's not hesitate. Let's make that happen. The other thing. So I've been noodling on the the concept or the principle of getting the most out of right, dot, dot, dot, whatever that might be getting the most out of conferences, getting the most out of my social content, whatever getting the most out of and actually having that thought process of what can be done, what can be done to improve every aspect because the reality is me personally, I love the technology. I love the solutions that are being bantered back and forth out there that makes our future absolutely wonderful and exciting, and our lives better. Well, the reality is, is if we don't do a better job at selling, right, whatever that strategy might be, we in essence, fail to achieve what we need to achieve that same thing with marketing. And, of course, they're hand in hand from my perspective, they're hand in hand and one marketing supporting sales sales route supporting marketing. It's it's important. And so I've been noodling on that concept of getting the most out of like getting the most out of conferences. For me, my approach with clients have been alright,</p>
<p>04:55</p>
<p>we got a list out there the list is you know, all of these wonderful speakers spot on great topics and talk about needed, right? Talk about today's focus. Those topics reflect today's challenges. No doubt about it. Don't argue with me. But the reality is, is that what I can do is, is when I broadcast from the conferences, I'll take all of that. Because my focus is being able to highlight these professionals as much as I possibly can and deliver the content that you need to be successful. So I highlight these, this is just a simple one of many approaches. So I take it, I'll say, Joe, blow, IoT, whatever. Suzie Q, cybersecurity, whatever. Anyway, they have a topic and they're speaking on a topic. And normally at these events, it's a topic, they speak about it, and then they head on out or wherever they go. And there's a there's a lack of amplification of that particular topic. So why not take the list of the speakers, take the list of all of the topics that are being communicated, be able to say, Alright, you've spoke about it, you're warm and fuzzy, you've got that presentation all down, Pat. Let's get on the podcast broadcasting from the event and create that relationship. That's a big deal. That is a conference, I call it conference two Dotto. Whatever, I have no other else topic to call it. But I truly believe that the media platform at industrial talking, get the most out of conferences, get the most out of your engagements, get the most out of your, your prospects, and their ways of being able to do that in the ways of being able to leverage that. It's all out there. And it's important. It's important for for me, and it's important for the community's people that you succeed. And this platform, once again, is dedicated solely for the fact that you need to succeed. And whatever that means, can't operate in a vacuum, you need to be a part of an ecosystem, an ecosystem that is truly focused on solving problems, problems for the manufacturers, problems for oil and gas problems, blah, blah, blah, and solving those problems. If we're really committed to that. There's no stopping. So noodle on that, are you getting the most out of dot, dot, dot have that internal conversation, either with your team or inside your heart, whatever it might be, and be real about it? There's no, there's no pointing fingers, man, no pointing fingers. Okay. Let's get cracking. Interplan is the company Shelly is the founder and CEO. And it's, it's a way of being able to the, the tools and this is this is, again, I look at things that are non negotiable. And I think education is a non negotiable, we got to do everything we can to educate the best we possibly can. Food is a non negotiable, water is a non negotiable. I think even powers are non negotiable. And we've got to satisfy that so that everybody has access. And we can do other non negotiables. But you get the picture. We've got to do everything we can through innovation, through people through education, all that stuff to be able to provide these non negotiable to as many people around the world, right? We do. So here's Shelly interplanted is a company, they're able to begin the genetic modification of these seeds of, of seeds to be able to, and it's way above my paygrade. Don't get me wrong, it but it is cool stuff. So these, these plants have the ability to communicate, communicate through a release through whatever the mechanism is that plants have to say, hey, I need water, hey, I'm being emphasized. There's an infestation going on. But anyway, it allows you through the use of satellites, looking down and say, Hey, this section of your your acreage needs this, this section needs that and be able to do that on a real time basis and be able to force for farmers for people who feed us to deploy and who do the things that they need to do to be able to increase yield. Great insights.</p>
<p>09:44</p>
<p>I'm telling you, man, it's cool stuff. All right. And I guarantee I butchered it, just please don't don't send me a text saying Scott. You butchered it because I guarantee I did Shelly won't. I'm just sort of the guy that's trying to absorb The knowledge so enjoy this conversation with Shely. Shely, welcome to industrial talk. Thank you very much for finding time in your busy schedule. And being very flexible listeners, I had to cancel on her. And I was very upset about the whole thing. But she was so gracious and kind. Thank you for being on the podcast. How are you doing today? Oh, thanks, God, this is actually better. Listeners, when are we talking something a little unique, but it's very important. I think that it is in, in part of industry. It it touches industry, it touches everybody's life. And that's really food. And Shely comes from the perspective of math skills. And instead of listening to me talking about her math skills, Shelly, tell us why you're such an incredible professional with math skills.</p>
<p>10:48</p>
<p>Well, okay. Well, Scott, so starting with history, I guess. I'm from Israel, I have to start that, even though it's usually not interesting where you're born. But I think Israel is a big part of why I am who I am. I'm studying industrial engineering, got my MBA at Stanford, moved to the US can start a couple of companies. So really always was really interested in starting something new, having control over it and being able to create something of value, but always did things that were smaller than interplant, probably just didn't have the confidence back then. And then about five years ago, my daughter was born, the first daughter, and I just woke up and said, now life is too short to this, something that doesn't matter. And that's really the factor in your bonds. So food and agriculture, our space order is a space that is currently in need of new technology, and transformational technologies, exactly what we're bringing to market. And, you know, and and if you're asking what makes for I, in my opinion, what makes for a successful startup in the space is identifying the right business opportunity, the right timing, to take advantage of the opportunity, which is what my background brings. And then I have a great co founder of the molecular biology can say, okay, we can make plans to communicate, this is how we do the biology part of it. But I bring the business aspect more.</p>
<p>12:18</p>
<p>See, this is interesting, from my perspective, I have the Scots hierarchy of industrial needs. I just threw that out. Yes, you can run with it. However, it starts at the bottom and at the bottom are things that are from my perspective, are non negotiable. And how does technology how does innovation impact those non negotiable ones? And one is, of course, water, education, medicine, food, and how does technology help us globally? benefit? And I think that that's why this particular conversation is so interesting, because you're really talking about in foods big, don't get me wrong, foods huge. We're talking about what you what you're doing. From your perspective, can you sort of from a listeners perspective? What is interplant? The company? What are you doing? What problems are you solving?</p>
<p>13:16</p>
<p>So interplant, at the core of what we do is we create we are redesigning crops and the new concept. And that concept is enabling crops to talk in simplest form, enabling them to tell us what they need when they need it. And the key ingredient for that to be important is because we just don't know what crops need today. So in our farm system that's been around for a very long time. We have a lot of tools, pesticides, fertilizers, machinery, but we just work around the crops. And the way that we end up doing it is instead of understanding what they need, and giving them what they need, we over apply, and risk mitigate and do a lot of insurance and all that is costing farmers money. It's ruining the soils, it's ruining our natural resources. So the idea is in the future, we'll have crops that can communicate and we can optimize really at the individual plant level what it is we're doing in farming.</p>
<p>14:14</p>
<p>So correct me if I'm wrong if I'm a crop. Yeah, good looking crop that is</p>
<p>14:22</p>
<p>just like a crop by the way. It's true. We can do. But no,</p>
<p>14:26</p>
<p>but you're right. And I like to thinking because now you're saying okay, if we can get crops to communicate what they need, that means real optimization just like me, I need to eat or I need and then you're able to optimize your spend optimize what you apply everything and and would imagine optimize yield as well.</p>
<p>14:49</p>
<p>Yeah, you know, here I'll give you like a total out of left field. But if you have children, a toddler cannot tell you when they're hungry, right and they cannot tell you if they're gonna eat while you're here. them. So you just throw through that a lot of it goes to waste. Once you're an adult, you know, when you're hungry, they do you just see when you need to eat crops or like the tacos, we don't know what they want. So we just throw food at them, I only throw pesticides at them and stuff. And most of it goes to waste. And some of it actually does the job of protecting them, nurturing them, and so on. So this is kind of the similar.</p>
<p>15:23</p>
<p>So really, you're talking about, you're talking about taking the seed, you have to start there, the seeds today don't communicate, right? They just did. So you need to, to work at that level. Is that correct? Yeah. So what does that mean? I mean, I'm really for the listeners. And for me, because I'm not the sharpest tool in the shed or in the drawer. How does one begin to do that? And why is that? Important? Why do we need to go there? I understand. But why? How do we do this?</p>
<p>16:02</p>
<p>So I'm gonna start with the why, by the way, and then go into the how the how is going to be technical, but I'm promising you everyone's gonna get it. The why is just so we know what it looks like today. And I think this is part of what's important is people need to understand how farming works today, because who knows how farming works. What we do is we either over apply, or we supply inputs.</p>
<p>16:25</p>
<p>Say that again, it sort of broke up say that, again, we what</p>
<p>16:30</p>
<p>we miss apply, or we over apply trends, fertilizers we over apply. Why? Because it's safer to just have too much rather than have a deficiency. So we over apply, because we just don't know what the plans means. And with pesticides, we miss apply, meaning we just don't know if there's a pathogen, we don't know if there's a fungal disease or something like that in the field. So we spray fungicides anyways, everywhere, with the hope that we caught something, and that there's going to be less yield loss at the end of the season. But what's really interesting is that we use more and more pesticides, and we've specifically over the last five years have been using more in we still lose the same yields to pathogen every year, around 20%, on average. So we use more of the tools that we have, we don't get better results. And the key to changing that equation is you need to know where to apply what to apply, leave the timing in the crops to tell you. So that's really the the wine.</p>
<p>17:29</p>
<p>See, if we don't know that the masses don't know that. And why has why is that the case? That we're we're sort of misapplying overplaying whatever the from a pesticides perspective, we're still seeing the same whatever. What's happening with that technology with that pesticide what's happening? I don't understand</p>
<p>17:53</p>
<p>why the we may supply. Yeah, to see this.</p>
<p>17:58</p>
<p>But it's still but you're saying that there's still 20%. Right, right. And nothing's changed. So I still just throw a bunch of pesticide but nothing changes as a result of that.</p>
<p>18:12</p>
<p>Yeah, it's all about risk mitigation. So the cost of doing nothing is very, very high. The cost of doing something is, I don't know, $7 an acre. And the reality is that there's a lot of fear, you don't want to miss that disease, that's going to get you an entire field lost. So you do this to prevent that from happening. It's just it's hard to farm because the scale of farming is really large. And it's impossible to see what's going out there. Right? I like to joke with people, and they try to like, explain how it's going to be in the future. Why is it so much better than today? And then they tell them you're in? Right? You're in? Where are you?</p>
<p>18:53</p>
<p>Well, I'm in Louisiana. Sugar cane baby.</p>
<p>18:58</p>
<p>No, no, not Louisiana. You're in New Orleans. I was just in New Orleans are there right? So New Orleans is a city. And that city is probably the size of an average farm. And imagine if I were to tell, you gotta tell me where in the city there's currently a leak or a problem. That's basically what's farming like,</p>
<p>19:16</p>
<p>wow, that's yeah. So</p>
<p>19:19</p>
<p>without the right technology, there's no way you can find something on time. So what we do is we think back to the scale of what they need to do, which is to supply everywhere, apply in advance, mitigate risk, that's the key to everything, mitigate risk. But technology can help solve that. It's just the next iteration of what we need to do.</p>
<p>19:40</p>
<p>That's a sobering statement. Because we, again, I go to the store, I grab my fruits and vegetables that I want and then I'm be on my way and I don't even give it a second thought. And then the reality when you bring it down to the fact that hey, a farm is like that could be considered a small farm. And and, and you're right it I can't visually see what's happening in the city, the same thing exists out there in the farm. Yeah. So let's Let's venture into that. So, clearly we need to be we need a solution, we need insights into the health of that crop. And we and your, your approach of having two crops communicate their need. sounds. Sounds cool. Now, what or something like that take?</p>
<p>20:33</p>
<p>All right, yeah. So now let's get to the technicalities. All right, what we need is four things, we need a scalable, affordable way to find the right problems at the right time, specific problems at the right time, and the right time, it's time to prevent damage. What we do is, we do that at the plant level that gives you that gives you the scalable, affordable way to find problems early. So I'll explain what it is that we do exactly. The plants have plants, all plants have an immune system reaction that they activate when they're under stress. And that's</p>
<p>21:11</p>
<p>all want to make sure this is clear. Plants have that already.</p>
<p>21:15</p>
<p>Yeah, they've had that always. And, you know, the reason that they have a very developed system to protect themselves is because they're immobile. So they find a way to shut things out or to produce hormones to do things that are going to protect them from the things that are trying to kill them, or drowning them or all the problems. So what actually happens on the biological level as they're reacting is that there is a change in the biological level, not something that we can see, but something that's experienced by the plant. This up until now is well known. So people have been studying this for a very long time. And we understand what those signals that sequences that are activated are, what we do is we recode the crops DNA. So this is something a line of code in the scene. So that as it's reacting to that stress, let's say it's fungal pressure, it's also going to start generating a protein in its leaves, that creates the fluorescent signal. So let me break it down. Okay. Let's say there's a fungal infestation in the field, the plant starts to feel attack, it's going to start reacting to that attack. And in addition to that, it's going to start creating that protein in slaves, that it doesn't know how to do otherwise. And that protein creates an optical signal that we can then see from as far as solid imagery. So we're basically creating a new signal as a reaction to that stress that we coded so we know exactly what it means. And then we collect that signal from solid imagery to make it affordable. That's the last part until the farmers Okay, there is an infestation of fungus over there. And the reason we know is because now we can see some optical signal that doesn't otherwise exist. And we know what it means because we created that.</p>
<p>22:57</p>
<p>Are you modifying the crop the seed in such a way that somebody will have a conniption fit? genetically modify it, you know, whatever. Are you? Are you doing that? Is that?</p>
<p>23:11</p>
<p>Yeah, for genetic engineering the crops? That's exactly what we're doing. Okay, now, that's in your line of crop of code. Yeah.</p>
<p>23:19</p>
<p>Okay. So now I have a crop that sends out a signal. What technology are you using to capture that that stress signal?</p>
<p>23:31</p>
<p>From the plant? How can we see?</p>
<p>23:34</p>
<p>How can you see it? I mean, if if I'm, if I shut this down, and I start screaming your name, you won't be able to hear me, but I'm screaming your name, but you won't be able? Because I want to know how you can say that. Yeah, now you want now, you know, okay,</p>
<p>23:48</p>
<p>so the, we can choose from anything from an iPhone, with a filter to sensor on a tractor to a drone. And obviously, the exciting part is to satellite because we talked about the scalability of farming, some farms are 100,000 acres. So you need solid imagery to be able to cover everything at a low cost. And we use, we can use anything as basic as the spectrometer, which I'm assuming most people don't know, but it's kind of it's a very basic optical equipment that doesn't even have imagery. But if you want to know how we can see the signals, because that's really the cool physics straight. We make very small signals, but the signals are tiny, tiny amounts of protein, which is key because you don't want to, you don't want the plants to be doing anything except for what they need to do. Right. So small proteins are good. The reason we can say them is because the new light that we're creating, and it's not something you can see by is a new light. It's just very different than the sunlight. So spectrally it just looks different. And that's the reason we can then identify that out of the rest of the light because the rest of the light looks exactly like sunlight, which is very spectrally resolved, and then the new light looks</p>
<p>25:05</p>
<p>different. Okay, I'm gonna try to summarize what you just said, which is pretty doggone cool. So there's technology that is able, from a spectral light, right perspective, and you can have a device, because somebody is going to always go down to this, this iPhone, this device, and all the other devices to be able to see that right and they get device can be on an iPhone, to be on a tractor, maybe on whatever, whatever it is all the way up to a satellite, right? And to be able to look down and see that that spectral image that says, hey, I'm okay, I'm okay, i Nothing's going, Oh, I'm not feeling well. And then, and then that information that data goes where</p>
<p>25:54</p>
<p>what data will go into the existing platforms in the field, we made the decision that the best way to deliver the data to farmers is through everything they already have in the field, because there's so many platforms. In every tractors, there's usually six monitors, we want to be all monitors. And then there's a 515 platforms that have coverage of a lot of vapors. So for example, if you think about a tractor company, they're already in the business of having a really sophisticated data platform that helps the farmers do everything they need to do, we want to then ingest the new data sets and help them look at all of the different possibilities that this opens up. So better fungal detection, and that are applications of fungicides, insects, nutrient, and so on.</p>
<p>26:38</p>
<p>So, which is interesting, I'm following you. Now the data that is collected on a specific portion of the field, whatever it might be, is enough to say, hey, I don't have a fungus problem. I just have a nutrient problem. I don't have a nutrient. I might have a bug problem, whatever it might be, it gives you that specific detail, doesn't it? And then, and then it says, Hey, give me some fungicide over here. It's in this area. Use X amount.</p>
<p>27:13</p>
<p>Yep, exactly. Then it's actionable recommendations, right? Yeah. See, that's why it's gonna rain. Tomorrow, maybe don't go out. Right? So you incorporate that</p>
<p>27:23</p>
<p>you're gonna incorporate that anyway, you're gonna say no, it is some weather coming in. We I don't think we're fine. Let's just do it. And then we can take, we can still because you're, you're constantly looking at it, because you've got the communications happening. So you can always see what's happening.</p>
<p>27:39</p>
<p>Yeah, and now let me really blow your mind. I'm blown already. Try to Yeah. So cool. Um, so let's say something changes, and for some reason, we see fungal pressure, and then it goes away, the signals will also go away. So you can think about in two ways, one is just maybe the weather conditions changed and then dried up and the fungal infestation just vanished. And then you don't have to do anything. So that's one, one way to look at it. The other one is, let's say you did put a fungus died out there, and it did not work, you're going to know that as well. Because the signal was so come up instead of going away. So this is a really cool thing, because we never had that way to verify if anything works, you know, you put it out there. And then you just don't know if there was any value. And yeah, it's really long. And then eventually, the combined goes for the field they harvest. And if the harvest numbers are high, then they're hoping that all the things that do throw this isn't worked. But that's how it works.</p>
<p>28:41</p>
<p>So you see, that's pretty cool. So you get get real time, to a certain extent real time feedback on whether your application has been effective than not. And if it hasn't, then you're you've got to think on now what do I do? How do I, my, my plants are still stressed, right? What do I do? Then what do I is that didn't work, we need to do something else, then you compress that time as opposed to not knowing over applying. You don't have any clue and you just hope by the end of the season when you start to harvest that you can eat. Okay.</p>
<p>29:15</p>
<p>And then when you harvest great, maybe lucky results, but wasn't because of the fungicides Was it because of the insecticides or herbicides, the nutrients the weather? God knows right. It's many, many things.</p>
<p>29:27</p>
<p>Does does the technology the communication capability give you a broad spectrum, right, just sort of a broad spec. Yeah, like reds bed. Well, here's yellow. Here's, you know, whatever you get the point is, it doesn't have that or is it just like on or off? Like bad? Something's happened.</p>
<p>29:50</p>
<p>Yeah, um, I don't know yet. There's likely going to be more generation of protein as the problems get worse. But I think the way we are referring to think about it is not in the individual firms level. But more. I mean, at the scale that we farm, and especially focusing on pathogens, which is what we focus on. So fungal pressure, insect pressure, what you want to do is look at, how is the area evolving? Because you're not looking for patient zero, but you want to understand, tell me, Chris worth or 100 acres worth, and then see is there? Is it expanding? Is it expanding fast? This is really what's going to give you an indication of is it really going to be a problem? Or is it maybe a fungal disease that's kind of thing localized, and you don't need to do anything about it, it's just going to stay there, right? So you get all the information. And we think about more about the density of the spread than the individual.</p>
<p>30:44</p>
<p>Yeah, and over time, let's say over time, you, you begin to develop that insight into the dynamics of your, your acreage is like this is always sort of prone to this sort of prone to that. And on it. And you could just sort of play that game, too. And validate and eventually, I mean, I can even see if I see that this portion of my field has is struggling in some way, shape or form. I can create a strategy around that to help mitigate it for next year, or the year after that. I say, Oh, look at that.</p>
<p>31:21</p>
<p>Or you can just not plan that area, which are not planned out area, there's some areas that it's just not worth funding. Right. So that's a choice. You're gonna struggle there. and still not get a good deal.</p>
<p>31:31</p>
<p>Yeah. So it's all great. It's all good. You had me at hello, interplanting. You got me</p>
<p>31:43</p>
<p>for level though, before? Okay, here we go. Okay. So the other thing is that we know very little about how diseases spread. Because we it's impossible to track fungal disease, for example, the mean miniatures. That's true. So if you think about having a technology that can do all the things we talked about, right, like identifying early, identifying the spread, identify the, the remedy, if it goes away, and then you do that over hundreds of acres, you can start to develop prediction models for pathogens, right in times of COVID, it's nice to think about how that plays out. Because once it's out there, it's really hard to feel it back. You want to have predictive models.</p>
<p>32:23</p>
<p>I can see if I was a data analytic guy. Yeah. And I love data, you can start pulling in different pieces of data. And not just at that level, you could say, what's the temperature, how much rainfall, but you could just start pulling all of these other factors, these variables, and create a predictive type of model that says, Hey, man, it's gonna, this is sort of where we're at right? Now be careful, it's gonna, you know, and be able to predict that. See, that's exactly. So I'm a farmer. It gives me greater insights, does it save me money.</p>
<p>33:04</p>
<p>So our approach is actually replacing p&l costs for the farmer. And that's the reason we went after the seed. Because farmers only to spend more money right now, there, it's hard to make good margins as a farmer every SEC is telling you, yeah, and this year is gonna be interesting, we really bad because there's no fertilizers, there's no herbicides that the prices are going up. So there's gonna be a really? That's true. Yeah, this year is gonna be interesting. But fully, there's already quite a lot of cost structures and what farmers send the question, and this is my approach to anyone building a business. In general, I think it's a good approach. But in I specifically, figure out what costs you can replace instead of trying to add another cost, because obviously, that reduces the barriers to entry. So that's our approach, were redoing the entire seat technology in the ceiling, so that we can replace that cost, which is actually a really high cost breaker, and then offer farmers what we like to refer to as intelligent or smart seed that have all the functionality of their seats plus for the additional value that they get, they get to keep, but every year, it's gonna be different. So that's why we don't want to get into the business of promising any specific value, in general have less risk, they'll have better visibility into their field, they can optimize their input use, and they can increase their yield because they can resolve pathogens earlier. And all those benefits thinking, see,</p>
<p>34:37</p>
<p>I like that. I like that. Now. I've got to be the that that naysayer out there. Who? What's the roadblocks? Why wouldn't people want to embrace this? What what what push backs are you receiving? Farmers? Anybody? I mean, what why? Because it makes sense. Are you Are you getting feedback? That's like, No, I don't want to do that. No, I don't think that that's right. Or is it just 100% homerun,</p>
<p>35:07</p>
<p>there's a lot of excitement. I think one of the things that makes it easier, like the challenges if you're asking is it takes time. But I take trades take time to develop takes time to take to market, you need to work within the partnership structure. So those are the challenges. But you know, once you get through it, so we now know how to make the trades, we have our roadmap, we have the partnerships we need to get started. And with the regulatory process, it's getting much easier. So that was really helpful for us. All right. Once you get through those, the excitement is really high. And one of the things that keeps me very motivated is that everyone seems to really like the concept talk to a farmer, they're gonna like the concept Talk soon independencies company, they want to see a success, talk to attraction manufacture seeds retailer in Raleigh,</p>
<p>35:57</p>
<p>who's not happy, I'm telling you who's not happy as those of those fertilizer people because you're going to be optimizing the the application of fertilizers and you're going to be happy, and the fungicide and the pesticide, folks, they're not going to like</p>
<p>36:12</p>
<p>Um, well, that's a tough statement.</p>
<p>36:22</p>
<p>What you're saying is that, hey, hey, here's a seed that's going to be able to communicate its problems, and then you're going to be able to apply the right amount of pesticide, the right amount of fungicide the right amount of fertilizer at the right place at the right time. And for the farmer, it's like, Great, thank you. I don't have to just sort of, you know, do this whole, yeah. Okay. But that's okay. I don't care what they think I don't Well,</p>
<p>36:46</p>
<p>I think they're also trying to move away from their model. So I think they're moving to something that is more an integrative acre, where they kind of give a farmer, this is the yields you're going to get, and we're going to give you all the products that you need to get there. And it's one price point for the farmer. So whether it's good or bad for the farmer, this is the world that the agro chemicals are going to work within our world actually optimizing the inputs is beneficial for them. Right? Because they can make more money if they sell less product versus more. So maybe this is not going to be an issue for them.</p>
<p>37:20</p>
<p>Okay, well, just sort of, well shelve that. But I gotta tell you, man, it's pretty. It's pretty cool. Now I understand. Had, Okay, one last question. Because I can continue on and on and on. How does somebody begin to mass produce a seed that you have modified to be able to communicate, I just, my brain hasn't put my I just at? That's a tough one, I can't see it, how do you do that?</p>
<p>37:51</p>
<p>That's actually not something that we will do. There's just a whole infrastructure that knows how to do that. I can tell you the natural, it's not super fascinating. To be honest, it's just probably getting seen. So the way that you get technology to say this that you've read it in, that's the trade taking once you do the technology once that's just good seeds, and crossing them. And you do that several times. And then you get the good genetics and the traits are in there. And then you have your master seed, if you will, and then you start propagating that. And you do that in a very structured environment. So you can do it in a greenhouse and get a lot of seeds. And then that's how you propagate more and more. And it's an exponential thing. Once you have, yeah, but there's a whole world that does that as a service.</p>
<p>38:36</p>
<p>Thank God.</p>
<p>38:37</p>
<p>Thank God. Yeah, otherwise we won't have enough space. Yeah,</p>
<p>38:41</p>
<p>no, no. All right. This was a great conversation. I enjoyed one heck of a lot Shelly, how does people get a hold of you?</p>
<p>38:51</p>
<p>So let's see our interplant websites or LinkedIn, Twitter, Instagram I think wherever at this point, but just reach out or you can email us at Hello at interplant calm and</p>
<p>39:05</p>
<p>hello one I have just info I should change it to Hello now.</p>
<p>39:08</p>
<p>I don't know. I don't know. Yeah, but we have a few other ones or you can just Sansara available to people.</p>
<p>39:17</p>
<p>Alright listeners that Shelly interplant is the company I n n e r p LA and T which is pretty doggone cool name. I like it. And you need to get a hold of her. If you're a farmer. If you're in that business appeared in the ag world, you need to have a conversation with Shely. Hey, Shelly, you were great. Thank you. Yeah, it clearly you're smarter than I am. Which I'd like to say that that's a that's a big accomplishment. Sorry about that, man. That's what you're talking about is pretty cool. I really appreciate what your your your passion because I think food, water, education all those things are just those non negotiable and you're you're in the fight and I appreciate that. Thank you very much. All right, listeners. We're gonna wrap it up on the other side. You're gonna have all the contact information for Shely and Ben som so stay tuned.</p>
<p>40:11</p>
<p>You're listening to the industrial talk Podcast Network</p>
<p>40:20</p>
<p>All right, a big hearty thank you to Shely. You know, that was a, I want to say 10 out of 10 Hardhead. extravaganza, she nailed it. And that's why the future's bright. People like Shely and others. Were really making a difference. Non negotiables. These are these are non negotiable things. We need food gas. We need power. Yes, we need water. Definitely. We need education, non negotiable. Shely's part of the solution absolutely wonderful and absolutely honored to be on the industrial talk. You're gonna have all the contact information you want to add. Alright. Are you getting the most out of Doc? Challenge yourself this week? Ask that question. And really have a heart to heart about whether you are if not, just ask me. I'll help you out. A big deal. Industry talk. Reach out to me. All right. Be bold, be brave, daring greatly. Every day hang out with people like Sheldon you're gonna change the world. We're gonna have another great conversation right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/shely-aronov-with-innerplant/">Shely Aronov with InnerPlant</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ephraim Machtinger with Fortive</title>
		<link>https://industrialtalk.com/episodes/ephraim-machtinger-fortive/</link>
					<comments>https://industrialtalk.com/episodes/ephraim-machtinger-fortive/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 24 Feb 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/ephraim-machtinger-with-fortive</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Ephraim Machtinger, Digital Product Leader at Fortive about "The Positive Impact to Industry through AI and Data Analytics".  Get the answers to your "AI" questions along with Ephraim's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ephraim-machtinger-fortive/">Ephraim Machtinger with Fortive</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d046de26-6368-44db-8c92-ab20d68e99a2"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Ephraim Machtinger</strong><strong>, </strong>Digital Product Leader at Fortive about <b>&#8220;The Positive Impact to Industry through AI and Data Analytics&#8221;</b>.  Get the answers to your &#8220;AI&#8221; questions along with Ephraim's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>EPHRAIM MACHTINGER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ephraimmachtinger/" target="_blank" rel="noopener">https://www.linkedin.com/in/ephraimmachtinger/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fortive/" target="_blank" rel="noopener">https://www.linkedin.com/company/fortive/</a></p>
<p><strong>Company Website: </strong><a href="https://www.fortive.com/" target="_blank" rel="noopener">https://www.fortive.com/</a></p>
<h2>SPONSORS:</h2>
<p><strong>Accruent:</strong>  <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a></p>
<p><strong>Fluke Reliability: </strong> <a href="https://www.fluke.com/en-us/products/connected-reliability" target="_blank" rel="noopener">https://www.fluke.com/en-us/products/connected-reliability</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ephraim Machtinger with Fortive" width="500" height="281" src="https://www.youtube.com/embed/7QpIp3vEX9w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>ai, data analytics, industrial, people, fortive, reliability, bigdata, machine, problem, business, 29th annual, Fluke, Accruent, fleet, solve, headwind, conversation, called, build, manage, talk</p>
<p>00:00</p>
<p>On this episode of industrial talk, we are broadcasting live from the 29th annual SMRP conference in St. Louis. fantastic venue fantastic event. And we are brought to you by Accruent and Fluke Reliability. Let's get cracking with the interview.</p>
<p>00:21</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right.</p>
<p>00:39</p>
<p>You're welcome. Welcome. And oh, yeah, welcome to industrial talk. We are broadcasting live from the 29th annual SMRP conference here in St. Louis, Missouri. Absolutely incredible venue with wonderful people. And I mean, when you start talking about the leaders in reliability and asset management and in maintenance, they are here from all around the world. It is a wonderful event. I also want to say thank you to Accruent and Fluke Reliability for sponsoring industrial talk. So I, I zip out here and I've got the the website and this is a statement that I just love with Fluke Reliability, provide maintenance and reliability professionals the data to do the job asset by asset wherever they are. Yes, yes. And yes. And then of course, with Accruent, we're talking about gain the insights to transform how your organization manages its physical resources. That is what today's game is all about. That is what we do here. And that's what SMRP And that's what Fluke and Accruent is all Accruent. A current effort a crew and crew and see. See, thank you. There's another one right there. That's a crew and he because he's with Fordham he knows how to sound. Yeah, you better not not me, you know, a crew it anyway. Hey, thank you for joining. Yeah, no problem. It's good. It's it's it's good to have a conversation with somebody from Fordham, which is the parent company, which is the mothership of both a current Fluke reliability to as well you go, Hey, we're going to be talking AI here digital transformation. But before we get into that conversation, because that's an important conversation. Let's talk a little bit about who you are a little background. It was a little 411 on who you're</p>
<p>02:27</p>
<p>sure so I'm originally from Canada. I grew up in Toronto. Oh,</p>
<p>02:33</p>
<p>just dropped. All my my parents grew up in Hamilton gas. And all my family lives in Burlington all of that area.</p>
<p>02:41</p>
<p>Wow. There we go. That's amazing. I don't need to say anymore. No, no.</p>
<p>02:45</p>
<p>Did you go Sudbury? Yeah, no, no,</p>
<p>02:48</p>
<p>I know of it. But I see the girl is probably the this guy. You</p>
<p>02:52</p>
<p>got to see the big nickel</p>
<p>02:56</p>
<p>but yeah, I I got into mechanical engineering as an undergrad, Major. Where'd you go to school, University of Toronto. Okay. And not McMaster, not McMaster, not anywhere else. And it was just because they their internship program was one year of continuous interning in one company, which was exciting rather than doing four months coops was pretty good. But I got into engineering actually, because I wanted to design rollercoasters, that wasn't that's my passion as a childhood, you see it out to build a huge automated roller coasters in my basement, still go to parks all over the country. That was the plan. And things kind of changed a little bit after I after I got into university. And, you know, I really got excited about industrial operations, just really designing big complicated systems, which really goes there's are that are interdisciplinary, require electrical, mechanical, engineering, etc. And, you know, I first had an interview with a oil and gas company after I graduated, which is called Suncor Energy. Biggest one in Canada. Yeah. So familiar with it, and went to go work in in maintenance planning and scheduling out in Fort McMurray for the huge cat 797. Yeah. And commodity 930 trucks example of very large, huge machines. And</p>
<p>04:16</p>
<p>that's that was that oil sands?</p>
<p>04:18</p>
<p>That was oil sands. Yeah, yeah. So we were, you know, that all supports the surface mining operation. And I did that for about a year and a half. And at that time, I was really excited to at this point, go back to GE where had done that one year internship at U of T. And I only wanted to do this rotational Leadership Program, which is called Oh MLP for operations management. And that was the first time in 2014, they brought it to Canada from the US. And I was part of the initial group with some friends of mine that were also interns and so I left and joined that program. And you know, that was a whirlwind of six months rotations in the oil and gas business of GE in the transportation business. And that was doing everything from lean manufacturing supply chain sourcing operations, supervision, and all that. And then I finished and stayed with GE transportation. And that's kind of where I started moving into the analytics side, because they have a very big program around. Analytics coming from fleets of locomotives, and they sell that as a service. By</p>
<p>05:19</p>
<p>the way, if you ever get put this on your bucket list, just look at a locomotive. There's some serious stuff. There's various serious tech</p>
<p>05:28</p>
<p>100 Is that a lot of it's pretty old. But</p>
<p>05:33</p>
<p>I remember I was able to get a tour of an engine.</p>
<p>05:38</p>
<p>Are you kidding me? Oh, yeah. Yeah, try standing next to one when it's running. It's just like, like, it's really It's powerful.</p>
<p>05:45</p>
<p>It's powerful.</p>
<p>05:48</p>
<p>But, but yeah, so I was I was working actually, out of our major customer CP rails office, I was the only GE person in their office managing that diagnostic program for their fleet of 600 plus locomotives. So we're really trying to crunch all that data and figure out what programs can we run for them to improve reliability the fleet and solve systemic issues, as well as identify them before, you know, before some catastrophic issue affecting the fleet. So I was there for about nine months. And, you know, I kind of fell a little bit of an island being just kind of myself and GE and the customer. I was like, where do we go from here. And I started, you know, looking for grad school programs and came across one at MIT, which was called leaders for global operations. And that basically fuse two degrees with which is an MBA and masters in engineering and obviously, pick your discipline. And it was right away, I was like, that's the place I gotta go. This is exactly me. I love operations. I don't want to leave that. But I want to take it to the next level, and explore emerging technologies in the field. And just, you know, be around like minded folks like yourself.</p>
<p>06:55</p>
<p>Yeah, I think that that whole conversation about emergent technologies that that digital transformation, journey, whatever that looks like that industry, for Dotto, it's just ripe with interesting solutions and conversations now, I was still in your, in your resume of who you are. The fact that we're going to talk about AI, where did you get that data analytics, that AI skill set?</p>
<p>07:23</p>
<p>Yeah, actually started in grad school. When I got to MIT, I had no AI background before. I mean, you know, strong in data analysis, but the field really was emerging at that time, and becoming popularized. And by the time I got to grad school, it was full blown. You know, there's the leading edge of research. So you can get exposure, you know, to the fundamentals, the math behind it all the way up to applications to all the startups that are leveraging AI in different ways. And it was just, you know, from nothing to complete immersion</p>
<p>07:56</p>
<p>over that two year period is a i, the way I look at it today versus the way it appears to be going or headed or, or the thought leaders are taking it isn't AI sort of this data, data analytic machine that creates parameters today, where if it's outside here, these are good parameters, anything outside of those parameters, bad got to do something. There will be a point where there is this sort of level of machine learning, but is is AI sort of at that level right now, where are we at?</p>
<p>08:29</p>
<p>Yeah, I mean, that's, that's what you described as pretty much how AI is applied in most situations where you need to learn a set of parameters that ultimately characterize the problem that you're trying to solve those parameters may not make intuitive sense. And that's part of the explain ability challenge. But ultimately, they can be used to generalize a problem. And then they can make predictions based on the data that you've been presented. So ultimately, it's really just a much more complex optimization problem. I always like to explain it as you have kind of a linear regression as the simplest kind of optimization problem that most people know fitting a line to a bunch of points and then making a prediction. And AI really does that in a nonlinear space. That's very hard to visualize.</p>
<p>09:17</p>
<p>Is that the headwind? Because when we start talking about AI, there's a number of questions that come up, one, it's going to take my job, I don't think that I think it's going to make your job better. I think it's going to address maybe some more mundane type of tasks that are currently being done. I think it's a it's a it's a positive, but there still is headwind of organizations and companies listening to thought and for lack of a better term hype like it's going to solve problems is going to do everything it's got to be everything versus what what it can do what is meaningful what what do you see it what's what's the main headwind?</p>
<p>09:58</p>
<p>Well, you know, think that like many kinds of technological, big technological changes in history, it's, you know, that hasn't kind of materialized right? When you think about the interstate highways being built in the US, a lot of people who were, you know, drunk driving carriages or cars for other people, and made a living off of that on doing short distances, thought they were out of a job. And after the highways were built, you know, all these other businesses started springing up in places that you couldn't access before. And that stimulated a new wave of growth granted some pain in between. And the same thing will happen with AI, but it most certainly won't replace people, they have to be augmented by people who can do higher level cognitive tasks, that AI today is just not built to solve. AI is very good at solving prescriptive, well defined tasks. But ultimately, there's still a level of interpretation and other processes around that, where the AI is used and deployed that have to be coordinated and worked on by humans.</p>
<p>10:56</p>
<p>The the AI in general has, is already in commercial use, in whatever capacity and and what comes to mind is how I'll say it, Facebook knows that I like watches, or whatever it might be. And then all of a sudden, lo and behold, I get watches on my stream, whatever it is, that is from my perspective, a function of AI saying, I see that guy's interest or, and I'm going to give more give and make it easier for me to see it. Yeah. In the industrial space, do you find where do we in this continuum? Where do we where do we stand from an industrial perspective?</p>
<p>11:42</p>
<p>Well, the I think what the industrial space, it's a, you're looking at different class of AI problems, right, and a lot of what you're describing, it's recommendation problems, and it's very well suited to e commerce, when you're trying to buy things. In the industrial space, it's a lot of time series data that you're dealing with. And so rather than make recommendations about what to purchase, or what to do, you're you're trying to diagnose or detect that something has occurred or is about to occur. And it's, it's a lot more, I would say, technically challenging problem, especially when you're dealing with the kinds of signals that you're gonna get in an industrial context, much more complex than, say, an E commerce</p>
<p>12:23</p>
<p>scene, it is that complexity that always sort of overwhelms me, because you're absolutely right. If I have an asset that's out in the field, I have a device on that asset, IoT, IoT, whatever, whatever the device is, it's collecting data, it's sending it to some sort of edge solution into the cloud. And that's where we're trained in and hopefully, be able to, maybe have some sort of computing capability at the edge to say, that's, that's dummy data, or whatever that data we don't care about that data we don't care about, we want to let this data go through. And it's, it's an interesting, it's just for that pump. There's another pump, yeah, there's another motor, and each one has specific data that is meaningful for it. And it even gets down to probably to have a pump a is same as pump B, but the performance is just different. Exactly. And you're gonna have to constantly manage that to come up with meaningful tactical, right provision,</p>
<p>13:24</p>
<p>and you have decisions to make, right when when it comes down to doing the number crunching and analysis. You know, some techniques tried to generalize over similar machines, but operating in different environments, and figuring out how to, you know, provide Accruent diagnoses, irrespective of the environment they operate in, which is very challenging, but very useful if you can do that. And then others treat as you said, the machine is all unique, which they are they have their own data streams, even if they're identical machines, and they build systems around each machine. But now you have to be able to do something that scales very quickly across a number of machines, because you don't have the time and resources to do have a complex conditioning and training process for every single machine. Yeah,</p>
<p>14:10</p>
<p>it's it. But but but it has benefits. Right? Can you explain a little bit about the benefits of where you're going with AI and that sort of digital transformation journey? What Why is it so important?</p>
<p>14:27</p>
<p>I think broadly speaking, what you're seeing in the marketplace is a lot of concentration of companies, right? A lot of the big tech giants are ones that come to mind. Yep. And simply the way that that's been abled is through digital business models. Digital Business models have effectively reduced the incremental cost of delivering value to a customer to zero. So if you're Amazon, what's the cost of serving a new customer? Zero. I don't have to build a product. I don't have to ship anything. Nothing, they they just, you know, provide some additional data flow back to in front of my, my site. And that's about it. And so the the, that lack of any cost, but also the scalability, that digital networks offer is amazing. And it's what's allowed this concentration to happen. And so, you know, when you're saying why digital transformation is so important, what you're trying to do is unlock that scalability that is very, very hard to achieve. If you're a traditional industrial business, if you're a traditional industrial business, the organization starts to get very complex as you grow. Right? Imagine GE at its prime had hundreds of 1000s of employees trying to coordinate all these businesses. I mean, Amazon has maybe less than 100,000 full time staffers, and I mean, the scale and footprint of Amazon is far bigger than GE ever was.</p>
<p>15:52</p>
<p>So that is what that is an absolutely rock, rock solid analogy. I had a conversation that Amazon, their plan, and I spoke to the Amiga 4000 delivery sites, whatever it is, next year, building them. Yep, exactly. Come on, I know except to say, no previous,</p>
<p>16:19</p>
<p>you know, in a previous system of managing your business without being able to leverage data assets, that would be extremely complex.</p>
<p>16:28</p>
<p>I wouldn't even know what you could write. But now they do share. That's a great example. Absolutely a great example. So I like that. And what is the what's the pushback, I see that if you're not in the game, if you're not actively in the game, if you're not feeling uncomfortable, whatever it is, and if you think it's, it's a waste of your time, you don't have the right mindset, because it isn't a waste of time. But you have to be in the game. And if you're not in the game, your competition will be in the game, and they will blow your doors off. Do you agree with that?</p>
<p>17:04</p>
<p>I definitely agree with that. I agree with that. And it's the challenges. What you see. So clearly, not everybody sees so clearly, or they do but change is very difficult, very difficult. I mean, transformation is a typically multi year process. With no clear guidebook, and no clear step by step process. And so it's scary, you know, for a lot of people to take that dive.</p>
<p>17:30</p>
<p>We, you must, whether you like it or not, you must. And I think people get distracted by the day to day tactical work that they get in the little firefights that they have to go through. How do people get a hold of you, because that's pretty cool stuff.</p>
<p>17:44</p>
<p>LinkedIn, after I'm actually on LinkedIn, I, I will have</p>
<p>17:47</p>
<p>all that contact information out on LinkedIn. So don't worry about it. If you're saying having a hard time, spelling, his last name, fear or not, it will be out there. So now though, there's no excuse for not contacting me. And I gotta reach out to you did not reach out to you.</p>
<p>18:01</p>
<p>Did you? Did you? Did I did I actually send you a message, Joe? Because Kevin said, Hey, 1130, I said it'll be there at 1130. So</p>
<p>18:10</p>
<p>sometimes it's overwhelming. I don't have an AI platform to tell me, Hey, this guy's important. You</p>
<p>18:15</p>
<p>know, I'll pay for it. If somebody can develop that as well, because like that is tough to manage.</p>
<p>18:21</p>
<p>But I'm not saying that. I likely can. Don't Don't cut me off. All right. Thank you very much for being on industrial talk. Thank you, Scott. All right. We like to also once again thank our crew it did I get it right that time perfect. crude and Fluke reliability go out to a crew and as well as Ookla. Right at reliability, see what they have out on the worldwide web, you will not be disappointed. Great company. Great people. Incredible solutions. Excellent, excellent stuff. And thank you very much for SMRP the 29th anniversary of this wonderful conference. St. Louis Missouri is the place it put this on your bucket list because this is if you're into Oh, he could be an AI man, this is the place to be if you get to be in maintenance and reliability. Boom. Make it happen. Captain, this is the event for you. So all right, we're gonna wrap it up on the other side. Do not fear we will be right back.</p>
<p>19:14</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>19:24</p>
<p>All right, his name was Ephraim. He was talking AI he is with a company called Fortive. And I'm telling you right now, right now, right this very moment, you're going to have to find trusted people to have that conversation, that digital transformation conversation and I'm telling you right now, you will not be disappointed with that from also I want to say thank you once again, to a crew and as well as Fluke reliability for sponsoring industrial talk at the 29th annual SMRP conference. Put that on your bucket list. You will not again, fantastic venue wonderful people are passionate about delivering reliability, asset management and maintenance solutions. Alright, you need to educate you need to innovate you need to collaborate without a doubt specially now connect with people like FM and others and you will change the world it's happening now. Get going, do not hesitate. Alright, we're gonna have another great interview right around the corner. So you know, stay tuned, we will be right back</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ephraim-machtinger-fortive/">Ephraim Machtinger with Fortive</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Brent Duersch with EY and Nottingham Spirk</title>
		<link>https://industrialtalk.com/episodes/brent-duersch-ey-nottinghamspirk/</link>
					<comments>https://industrialtalk.com/episodes/brent-duersch-ey-nottinghamspirk/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 17 Feb 2022 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/brent-duersch-ey-nottinghamspirk</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Brent Duersch, Managing Director with EY and Nottingham Spirk about "Wave Space and Delivering Innovation to Solve Real Challenges".  Get the answers to your "Innovation" questions along with Brent's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brent-duersch-ey-nottinghamspirk/">Brent Duersch with EY and Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b34f0df4-9b02-432c-9f67-fbf4e43dd75f"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Brent Duersch, </strong>Managing Director with EY and Nottingham Spirk about <b>&#8220;Wave Space and Delivering Innovation to Solve Real Challenges&#8221;</b>.  Get the answers to your &#8220;Innovation&#8221; questions along with Brent's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BRENT DUERSCH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bduersch/" target="_blank" rel="noopener">https://www.linkedin.com/in/bduersch/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ernstandyoung/" target="_blank" rel="noopener">https://www.linkedin.com/company/ernstandyoung/</a></p>
<p><strong>Company Website: </strong><a href="https://www.ey.com/en_gl" target="_blank" rel="noopener">https://www.ey.com/en_gl</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Brent Duersch with EY and Nottingham Spirk" width="500" height="281" src="https://www.youtube.com/embed/vLgQYJx8Res?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>nottingham, product, innovation, ey, talk, bentonville, people, cleveland, space, wave, problems, brent, collaborate, world, create, workshops, work, innovation hub, hub, real</p>
<p>00:00</p>
<p>On this episode of industrial talk, we are broadcasting live. Yes, live from Nottingham spark in Cleveland, Ohio. I'm telling you, you got to put that location on your bucket list for a visit. incredible innovation out there. We're talking to Brett with Ernst and Young. So let's get cracking</p>
<p>00:22</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's</p>
<p>00:39</p>
<p>write once again, welcome to industrial talk. This is a platform that celebrates you industrial heroes all around the world and the universe. I don't think I'm overselling that. We celebrate you because you are bold. You are brave. You dare greatly. You're changing lives and you are changing the world each and every day. Why not celebrate you? Because you aren't that spectacular. Alright. In the hot seat. We have a gentleman by the name of Brent, how do you say your last name again? Oh, it's dirt. Jewish. You know, it's right because I have to. He's, he's my sidekick for this particular conversation. We're going to be talking. First is Young's wave space here at Nottingham. Seberg. And you say to yourself, Scott, I don't know Matt Nottingham, sir. You need to know Nottingham. Sperg. Okay, let's get cracking. Brad, how you doing?</p>
<p>01:27</p>
<p>Hey, I'm doing great today.</p>
<p>01:28</p>
<p>Do you ever pinch yourself because you work here, this Nottingham square he just sort of pinch yourself.</p>
<p>01:33</p>
<p>I just wake up in the morning. And I'm like, I cannot believe this space. Yes, I know. I have that same discussion with my wife every morning. Or like, every day when I get home. I'm like, You know what? I get paid to do this. This is the best. This is the best job ever.</p>
<p>01:51</p>
<p>And I have to say, you know you do you do you go to the store and say yep, yeah, uh huh. Oh, yep. And then your wife says, I'm tired of having this conversation. Oh, yeah,</p>
<p>02:00</p>
<p>I know. I know. I did that the other day, walking up and down the aisles. And I was like, just like, Hey, I recognize that mouthwash bottle. Right. And, you know, I'm getting that that, like, pick up the bread. It's like, does it matter? No, no, this is the coolest mouthwash bottle ever. Like let me tell you about how it works. Right?</p>
<p>02:19</p>
<p>Don't bring me to a party. Alright, for the listeners out there. Give us a little background on who Brent is.</p>
<p>02:25</p>
<p>Yeah, sure. So so I'm with Ernst and Young. I'm</p>
<p>02:29</p>
<p>okay. How do we how do we simplify? Can I just say Ian,</p>
<p>02:33</p>
<p>why how you can just say EY you don't</p>
<p>02:36</p>
<p>have to ampersand in there. Yeah. Okay. Ey.</p>
<p>02:39</p>
<p>Yes. So yes, I'm with you. I'm a managing director here at the the EY Nottingham spark innovation hub has been with the firm for basically two months now. So so new. Yep. New to the firm. Yeah, to Cleveland, just, you know, new new to all things here. But, but basically my background, I grew up in Cincinnati. So this is the the homecoming to Ohio here. spent 20 years at Procter and Gamble, did some product innovation work for them and a fair amount of emerging technology work. So over the course of 20 years, you can imagine what's emerging technology at one point gets pretty mundane and boring later, right. So I've seen a little bit everything come and go over the years. And then really was us ready for something new from a personal and professional standpoint. And my wife and I packed it up. We moved out to Bentonville, Arkansas, and a few years working with Walmart. So</p>
<p>03:34</p>
<p>So, oh, what's the population of Bentonville?</p>
<p>03:37</p>
<p>You know, it's it's a Bentonville proper. I think it's about 25 30,000 but the metro area. I mean, if you take all of the towns Rogers Fayetteville where the university is, I mean, it's creeping up to I think that the the latest census numbers it was up over 100,000 There you go. Yeah. Okay.</p>
<p>03:58</p>
<p>I just never, never knew it. Yeah,</p>
<p>04:01</p>
<p>no, it's a it's a big area. It's a growing area. It's an interesting area because a lot of people move there and don't want to leave because the food scene is great art scene is great outdoor scene wherever know that you wouldn't have guessed. Oh, but it's, it's a fantasy. It's a fantastic place to live. So,</p>
<p>04:19</p>
<p>okay, do your bucket list. I'm gonna put that on. Bentonville</p>
<p>04:22</p>
<p>go to Bentonville? You know, it's not Cleveland. Cool, but it's, it's cool.</p>
<p>04:26</p>
<p>Yes. It's not Cleveland. Cool. Because it's cool here. And it's cool.</p>
<p>04:32</p>
<p>I know. But we got the best. I mean, think about this is mid November in Cleveland and we're sitting out on a patio it's 60 degrees.</p>
<p>04:41</p>
<p>Yeah, and if you're if you're looking at the video that the trees are beautiful it come on. See, I'm looking at that. Check that out. It's picturesque looks great. Look at that. Yeah, that's fantastic. And you're not and we're here, right? Fire in front of us.</p>
<p>04:56</p>
<p>Yeah, go not bad at all. But yeah, so but yeah, like I said, Just a couple months ago, moved back to Cleveland started with EY. And you know, basically I'm in residence here at the, the Innovation Hub, you know, five days a week, and it's it's the it's the coolest place</p>
<p>05:13</p>
<p>to hitch me. Yeah, I was all geeky. When I come walking through and I see the big dome. I'm going oh my gosh, that's big. It's big.</p>
<p>05:23</p>
<p>Oh, yeah, man. It's, it's, it's I get to work simultaneously in a temple and a garage. Like,</p>
<p>05:30</p>
<p>this is like a concert. It's sort of funny, because it's like, this is Quonset hut. Like, but it's, it's got mad tech everywhere.</p>
<p>05:37</p>
<p>It does. Oh, yeah, absolutely.</p>
<p>05:40</p>
<p>You got to put this on. Alright, let's talk a little bit about that. Now. Ey is here. You've got that relationship with Nottingham spark or an S. And you see the the necessity this is this is important that we start to develop these innovations. And and you're walking around and you're looking at all the innovations. Why is it important for EY to be here.</p>
<p>06:03</p>
<p>So it's, I think there's a couple different pieces one, UI has a lot of experience in creating digital solutions. And if you look at the evolution of product, and particularly, you know, the the evolution of trying to put services, to wrap services around products, you have the ability to to create a connected product, right, embed the right sensors in it, get the data off the sensors make sense of the data coming off of those sensors, that's really important these days, is a is a manufacturer who really, really wants to understand what the customer experience is, that really wants to understand what's going on out in the field. You know, connected connected products really is a you know, a key area to invest in. So the partnership between Nottingham Seberg, who has a just an amazing track record,</p>
<p>06:58</p>
<p>the stat card is stupid, good. Oh, I</p>
<p>07:01</p>
<p>know. Yeah. 1313 150, some tap 190 5%</p>
<p>07:04</p>
<p>all commercial, it's like, yeah, got it. Yeah, you're hitting home runs every time you step up to the plate,</p>
<p>07:11</p>
<p>I mean, just just crazy numbers. Right. But But, but part of that is it comes from, you know, a very disciplined, you know, innovation processes, vertical innovation, right. And, and being extremely customer centric, right. And it really, really understanding what the what the consumer wants, what the shopper wants. So So you you take that expertise, right, and how to create a product. That's that's just that, you know, the word, the word that I want to use is irresistible. Right? That yeah, customers can't wait to buy that, that shoppers can't wait to purchase. And you combine that with some of the with the digital know how of v y to say not only how can we can we, you know, embed sensors, embed connectivity in that project product, connect it, to collect data off of it, use that data to improve the product and the customer experience? But even like, how could we create? How could we manufacture that product? Right, taking advantage of the latest tech, you know, the latest advanced manufacturing technology we have to offer? It makes for a great a great partnership, because our I think our capabilities mesh very well. So it's in talking</p>
<p>08:27</p>
<p>to John and I and and he's been there celebrating 50 years. Yeah, phenomenal success, great. But then there's this infusion of this digital world, into their, their world, and they're able to say, oh my gosh, we can take, you know, our past and digitize, we can do it. And it just never stops.</p>
<p>08:49</p>
<p>No, there's no end to it. And that's what makes it exciting, right is is the, the amount of value you can get by by taking a project or a product and adding some sort of a digital component. Right. Yeah, I mean, first of all, it's like if it if it doesn't create value for the customer, right? It's gone. But that's, that's part of the beauty here. That's part of the story here. Right? Is that that the products that are getting created here do delight customers and consumers clearly right? There's no doubt there. But but but but being able to add that digital layer, right that to get the sensors to be able to put the data to use to create a, you know, some sort of an app experience, right? Um, can you I like to say it's a multiplier effect on the value that that a product can deliver. And so I think there's a there's massive amounts of potential here.</p>
<p>09:47</p>
<p>So here's my goal. You can take this before John and team. Refrigerator I want some I want some, I want some digital transformation. stuff on my refrigerator that notifies that maintenance person to come fix my refrigerator before it fails. That's what I want. On the consumer,</p>
<p>10:10</p>
<p>this is totally doable. totally doable, is if you think about some of the some of the products we've seen today, right? And and, you know, what's possible with being able to get alerts off of machines and of how they're, they're really, really performing. Right and and to apply artificial intelligence or machine learning to it to start to predict when it's going to break. This is entirely possible. This is not, you know, this is not the stuff of dreams anymore. It's pretty cool. Yeah. So it's like, it's like, there's no reason we can't do that with your fridge. Right? There's probably no reason we can't get your fridge to, you know, automatically replenish what you're taking</p>
<p>10:50</p>
<p>my AC every part. I don't want to have to think about and wake up and say, am I refrigerators warm? What is going on? And I don't want to have that conversation. I want to have that thinking I want it to happen naturally. It's</p>
<p>11:02</p>
<p>like it. Yeah, it's just saying the ideal state, you know, products products never break or they never surprise you when you when they break.</p>
<p>11:09</p>
<p>That's That's exactly right. Okay, so I'm wandering around. This is a great place it is Disney Land. That is real. Right? So I'm wandering around and I'm in this converted garage. And all I see out there is this this term wave space? Oh, yes. What is that</p>
<p>11:26</p>
<p>sockless? Yeah, sure. So, so wave space is a wise platform for for collaboration and the the ideas that we bring, not only individual clients, but groups of client clients together, really try to understand the the problems, the issues, the challenges that they're facing, and then guide them through a journey, you know, basically a facilitated journey of what looks like help, what looks like a, you know, a solution and really engage in that, that co creation co design process together. So, so wave space experience, right should not be about, you know, come here, and we're going to show, you know, like, lock you in a room and show you like, 1000s of consulting PowerPoints, right? It's, it's, we're gonna have a dialogue. Thank</p>
<p>12:14</p>
<p>you. Yeah,</p>
<p>12:15</p>
<p>thank you. Yeah, there will be no, there will be no slides with Chevron's here today. Right. So but that's part of his, like, let's, let's put together an experience that's really centered on the on the client and the problems they face and the opportunities that are ahead of them and, and work together on on how we can can solve those problems and bring it to life.</p>
<p>12:36</p>
<p>See, it's interesting, because I look up there and and and if you have a touchscreen, whatever computer, think of it 300 times larger and it's it's it's almost What's that? What's the there's a show out there that it's it's a Minority Report ish? Oh, yes. Yeah, I guarantee I'm gonna come back here five years, and it's gonna be what? They're actually doing it with air?</p>
<p>13:02</p>
<p>No, I, I hesitate to say this now. But some of the technology we have here was actually invented by the guys behind Minority Report there. Yeah, this is not You're not, you're not stretching the truth at all right. But to have a, you know, to to one of the things that was interesting during the past year and a half the past two years during the pandemic is it used to be you'd get people together for ideation sessions and workshops, and it was like, let's all we all gather around the marker board, right, and we'll get out 1000, post it notes, and we'll sketch and we'll draw, and we'll put the post it notes up and move them around and cluster them and group them and so on. And that process worked really well, when everybody is in person, right? But during the past year and a half, when you can't be in person, how do you maintain that same kind of experience in in a world where not everyone is is physically, you know, co located. So one of the beauties of waste space is having the right mix of the technology like the right physical technology in the space, like the big screens, the touch screens, right in the supporting software allows us to do ideation and sketching and concept development in a way that regardless of where people physically are, whether they're in in this wave space, whether in their in one of Eli's other 50 Wave spaces, because we got 50 other of these kinds of facilities around the world. Right, or whether they're, you know, frankly, sitting at home in front of their laptop, right, it levels the playing field and everyone can can have an equal, you know, a much more equal contribution to, you know, to helping to define the problem helping to solve the problems.</p>
<p>14:51</p>
<p>See what I do see is that that it's, it's intuitive, but it's still sort of sticking note ish and and With that sticky notice approach that collaborative feeling, okay, that I mean, there's a really a lot of benefits. But I think I like the fact that you can have these, these sort of breakout sessions, right? And then start bringing all the thinking together. Because the old way is somebody has to pull down the sticky notes. And oh, yeah, alright. You're the lucky one that gets to try to collaborate, pull all this together and make sense out of all these sticky notes. That's not a good job.</p>
<p>15:32</p>
<p>I don't know how many. I don't know how many years that was my job. That's what I'm thinking through in the back of my mind. Like, you know, that that was my thing. I</p>
<p>15:41</p>
<p>go, Brent.</p>
<p>15:42</p>
<p>Yeah, I remember, remember going to Beijing or going to Caracas to fill facil facilitate different types of workshops and sessions, right. And you get done. And it's like, you're loading piles of post it notes into your your suitcase to check and thinking like, wow, I really hope these don't get lost on the way back, right. Like, you know, someone customs is gonna open up your suitcase and be looking at it saying, like, why are you smuggling like, 4000? post it notes into the country? I was like, Well, you know,</p>
<p>16:13</p>
<p>that's what I do. You know, yeah, I smuggle post it notes. But it's</p>
<p>16:17</p>
<p>great to not have to worry about that. Right. It's like when we do sessions here, it's like, everything's captured electronically. It's, it's basically immediately available for share out.</p>
<p>16:27</p>
<p>See, and this is what's interesting. If that's the case, then the the energy that has been created through that collaborative activity is not lost, because you know, as well as I do after that number is like, yeah, man, we're running. They run on out and they go grab a bite to eat or something like that. And that's gone.</p>
<p>16:44</p>
<p>Yeah, the worst, the worst thing that happens, right, it's the valley of death that comes after a really a really great workshop, right? You bring people together, everyone gets the, you know, get some inspiration gets exposed to some some different stimuli. Right? And then you spend all day ideating. Right? It's, you know, at the end of the day, it's, you know, everybody puts their hands in, okay, now, Bray, right. And what you don't want is it to turn into the, you know, the five day void of like, okay, well, we all got together and talk about this stuff. Now. What do we do, right, but by the time you get the summary of the workshop, everyone forgot what you did. It's exactly correct.</p>
<p>17:21</p>
<p>But here, we're having some workshops at this particular moment. We've got people, they're talking about it, they're putting it up there, and they're going to see the real sort of the results of this activity. Today,</p>
<p>17:35</p>
<p>here. Yeah. And it's like the breakouts that we've got going on today. We're talking about it, what's, what are the issues around talent and workforce that that manufacturers are facing now? What's on what's on everybody's digital transformation and innovation agendas? I know, I'm throwing the buzzwords</p>
<p>17:55</p>
<p>don't worry about it, I got it, man. I can handle it. Bring them on.</p>
<p>17:58</p>
<p>But this is real. Right. So because we're in these breakouts, right. And, and, and everyone sort of sort of, you know, working through the these themes together. And and yeah, as the day closes, right, we'll we'll look across, you know, it'll be interesting to look across all of the groups, we haven't seen where the common themes, all right,</p>
<p>18:16</p>
<p>I gotta tell you, it's gonna be it's gonna be interesting. And for once, to use a sports analogy, this, this particular product waves Facebook, by the way, can I get a wave space?</p>
<p>18:26</p>
<p>You want a wave space?</p>
<p>18:27</p>
<p>I do. Everybody wants a wave space? Well, that's not an answer that I want my wave space anyway, they're gonna move the ball forward, you're going to take this energy of these people who are, they've got their own life, they've, they're doing their own thing, but you're going to be able to capture it, communicate it, and really prioritize what's impacting, in this particular case, Northeast Ohio. Now from a manufacturing perspective.</p>
<p>18:51</p>
<p>Absolutely, absolutely. And, you know, a big part of this is, you know, one make it real, right? We're talking about real, you know, real issues, like, even in the past two weeks. Yeah. Since the hub, open, the number of discussions I've had with with, you know, people passing through it around, like, the labor shortage, right, and how do we deal with getting the right talent to work in our plants and work in our facilities? Right, it's, it's, it's real, that's on everyone's minds, right. So so, you know, at least being able to get local leaders, business leaders together and have a real discussion and share ideas around, you know, what's what's working for you? What's working for you? It's, it's,</p>
<p>19:31</p>
<p>it's great. See, so, you know, we've talked about the bad stuff that's happened with the pandemic, okay, got it. No, and I got to talk about it. But the one thing that is really sort of positive is you brought up a good point, there is this need to collaborate, what's working for you what's working for, and being able to share that in a in a way that that can be received and help solve problems that people are dealing with? And so, I like that. I think that that's a powerful Positive than any we got something like this product that we're talking about here this wave space, right? I just I just love the fact that you are moving forward, you're providing solutions providing insights</p>
<p>20:11</p>
<p>when and you to me, you know, cool. Yeah, part of the success for today, right is if we close out today's session, right one of one of the things I always, you know, want to hear is when participants show, you know, stand up, and they say, this was today was a great start. And we want to figure out how to continue this dialogue. And that's, that's pretty cool. Yeah, it's a great thing. It's like, let's get everybody in the room. Get everyone talking. Make the connections. Yes, folks go home. Come back. Again. It's like, let's pick up where we left off.</p>
<p>20:43</p>
<p>So somebody's listening out there. I'm a manufacturer, I want to talk to Brent, how do I get a hold of you.</p>
<p>20:49</p>
<p>So check out he wired.com/innovation. Hub, and got a website, reach out to us there gladly talk to you about what we do at the hub, talk to you about the wave space experience all day long.</p>
<p>21:02</p>
<p>I'm telling you right now, if you're not engaged, if you're a manufacturer, and you're not engaged in this particular digital transformation is solving problems from a customer's perspective. You need to jump on the train. It is traveling fast, and you need to be a part of this conversation. Remember to educate, collaborate and innovate. That's what I'm all about. That's what this innovation, this hub is all about that education, collaboration. Definitely innovation. Be a part of it. Thank you very much, Brent, that was an incredible conversation. Absolutely. I'm castled.</p>
<p>21:34</p>
<p>That's why That's why we're here to dazzle you. Of course, I'm</p>
<p>21:38</p>
<p>easily dazzled because well, I always geek out on this stuff. Alright, listeners, we're gonna wrap it up on the other side. So fear not, we're gonna have it all. After this break. So stay tuned.</p>
<p>21:49</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>21:59</p>
<p>I cannot express the gratitude, I had to be able to broadcast from Nottingham spur, and Ey, that whole location is just dripping with solutions to problems. It is an innovation hub that you if you're in manufacturing, if you're just in industry as a whole. You need to make that a part of your pilgrimage. If you go up to Cleveland, I'm telling you, man, I was dazzled. And well, I'm easily dazzled. But man that is like, that is 10 hard hat dazzle baby. I'm telling you right now, make it a point. All right. Remember, you need to be bold, brave and daring greatly. You need to collaborate, you need to innovate. And if you want to succeed if you want to be able to create that business of resilience, you need to interact with people like Brent EY, trusted individuals that can help you with that journey. Make it so because we need you out there. All right. We're going to have another great conversation right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brent-duersch-ey-nottinghamspirk/">Brent Duersch with EY and Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Stan Schneider with Real-Time Innovations</title>
		<link>https://industrialtalk.com/episodes/stan-schneider-rti/</link>
					<comments>https://industrialtalk.com/episodes/stan-schneider-rti/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 16 Feb 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/stan-schneider-rti</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Stan Schneider, CEO of Real-Time Innovations (RTI) about "Solutions that enable autonomous success".  Get the answers to your "Autonomous Innovations" questions along with Stan's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/stan-schneider-rti/">Stan Schneider with Real-Time Innovations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e00adc93-dbf7-4c6c-8ec8-fbfd1c303d4a"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Stan Schneider, </strong>CEO of Real-Time Innovations (RTI) about <b>&#8220;Solutions that enable autonomous success&#8221;</b>.  Get the answers to your &#8220;Autonomous Innovations&#8221; questions along with Stan's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STAN SCHNEIDER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/stan-schneider-102466/" target="_blank" rel="noopener">https://www.linkedin.com/in/stan-schneider-102466/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/rti/" target="_blank" rel="noopener">https://www.linkedin.com/company/rti/</a></p>
<p><strong>Company Website: </strong><a href="https://www.rti.com/en/" target="_blank" rel="noopener">https://www.rti.com/en/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Stan Schneider with Real-Time Innovations" width="500" height="281" src="https://www.youtube.com/embed/V0O2T7pc79A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>people, data, stan, rti, world, industrial, cars, problems, innovation, vehicle, autonomy, technology, collaborate, company, cloud, solution, intelligent, connectivity, run, trusted</p>
<p>00:00</p>
<p>On this episode of industrial talk, we're talking to Stan Schneider Real Time Innovations or RTI, about autonomy, the technology that is needed to encourage and to facilitate autonomy, you need to listen to this podcast. Let's get going.</p>
<p>00:20</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's go,</p>
<p>00:38</p>
<p>alright, let the celebration continue on industrial talk. This is where we highlight and celebrate you industrial professionals all around the world. Because you're bold, you're brave, you dare greatly innovate like nobody's business, you're solving problems, you're keenly focused on that. And you're making my life and the lives of many around the world. Yeah, you take that to the bank. As mentioned, we are talking to Stan Schneider, CEO of RTI, and we're going to be talking autonomy. But there's, there's this whole level of innovation that is needed. So let's get cracking.</p>
<p>01:18</p>
<p>Be like it or not, it is here to stay. You better be in the game, you better find your trusted innovation team to give you the give you the lowdown on what is taking place in industry, what is happening in industry, from an innovation and technology perspective, because it is necessary for you to create that business of resilience, that career of resilience. And I can't I mean, the conversations that I have all the time is how do I how do I, as a company, leverage innovation, leverage technology, to help my business, be better in the future, whatever it might be, get greater value out of my assets, whatever that is, that conversation happens all the time. And the only way that I can give you guidance on this is you got to find trusted, advisors trusted, because there's a lot of buzz out there. There's a lot of noise out there on innovation. So Stan, yeah, you can definitely trust that gent, and you can trust the people at RTI. Alright, couple of things, before we get into the conversation that I want you to put on your calendar. All right, we need to get back to normal, right? Whatever that is, whatever that next normal is, let's, let's lean on each other, to be able to do that. Let's have that, you know, that ecosystem of people driving to get back to normal, whatever it might be, I want you to put this event, this wonderful event on your calendar. It is of course, the IoT solutions World Congress, and it is May 10, to the 12th. It's in Barcelona. And I've been very fortunate to be there at a couple of times. And it is a spec tacular event. And it is Chet I mean, you're you're tripping over people who have just mad skills. And it is a great, great venue, to collaborate, to network to get the most and solve problems and find the individuals or find the companies that can definitely answer those questions trusted, right. And that's what we're all about. Now, I'm going to also just sort of just encourage you, you need to be a part of the industrial talk ecosystem. What does that mean, Scott? Well, it is, of course, an entertainment platform, but an industrial entertainment platform that brings out the human side of all of these incredible leaders, industrial leaders. But the best part about it is that you get to collaborate, and you get to connect with people who are just all bent on solving problems, and helping each other achieve whatever success they're trying to achieve. Over the years, I've had a number of conversations as you are well aware. And the conversations always, always, it's never really the technology. It's always the human side. Who can I work with? Who can I collaborate? Who can I trust with? Who can I do? Who can who can who can I? Those are always the questions, always the topic, because everybody, everybody wants their business to succeed their career to succeed, who do I collaborate with, to make sure that that happens? So I'm going to challenge you on these conferences. There's a ton out there, you, man, you go out to this website called 10 times.com 10 times s put an S on that and you'll see All of the events around the world incredible website, by the way, and but the reality is, is that what are we doing? What are we doing to get the most out of these events for your company, for solving problems, and I'm going to just share with you how we approach these conferences outside of the fact that we broadcast Yes, one. And that is just a great way of being able to get the attention that you so desire and deserve, right. So we broadcast live at these events, it's fun, it has nothing short of fun. And then we create this video, and the video is fun. And it highlights all of the wonderful things that are happening at the event and the energy. And it just is a great, great combination. one two punch on how to get that attention to you so deserve but the reality is, is that Gone are the days that we just go to a conference, drank great bourbon and eat great food and and Yuk it up with many people, it could still happen. But I think we have to be far more pinpoint focused on why are we there? How does it impact our bottom line? What is the return on our efforts, right. And so you have to think, think in a way of being able to say, Okay, I'm going to IoT solutions World Congress, there's a pre pre activity, right pre, then there's during, and then there's post, I break it up in those areas, if the pre activity includes I need, I need to schedule schedule, firm connections with my existing customers and my quality or whatever quality connections, I'm going to do that. And that requires a lot of pre work a lot of work upfront. Because when you get to that location, when you get to that site, when you get to the event, you're ready to go, you're ready to roll, you're ready to have that conversation on how your solution, your focus, your, your whatever it is, can help solve problems. And then you fill it up. And then you just keep because the reality is, we could go out to LinkedIn and say, Okay, I'm just going to try to find some quality leads out there. And it's just the cost. But the reality at these events, these events that bring everybody together, they're all there, face to face, human interaction is key, get the most out of it. Okay, so you go to the event, you're on a podcast, you're talking about the subject matter you're talking about, you've already done your pre work, you're out there, now you're, you're doing your stuff right there, you're broadcasting, it's great, you're getting a value added, you know, asset right there. And then. And then the real goal, real rubber is is that you follow up, you nurture, you have to keep at it, you got to you've got to continue to nurture the relationships, listen to what is being said, what are the problems that are being communicated? How does your solution Listen, how your solution could solve problems and be able to have that conversation. But the best part, and the most important part is that you're desperate, you're focused on that individual success, right? It's keenly focused, I want that individual, that company to succeed. To do that, too. You've got to open doors for that customer to it's not only just saying, Hey, we got a great solution. Here it is. It's wonderful. And it could be that right. But I want a relationship. And I know many water relationships that go beyond that. It's like, Hey, I hear what you have to say, I know our solution is good. But I'm destined and focused on your success. And therefore, therefore, I'm going to introduce you to this particular individual. And you make that introduction, you're part of the solution. Talk about Goodwill, talk about the way to collaborate. And I'm telling you right now, trusted individuals, important solutions, innovation important. But the reality is, you don't have all the answers. And that means you need to collaborate. And the more you collaborate, the more you have that conversation, you will succeed. And you'd have to succeed because you're that important. You are, you're just that important. All right. Let's get on with Stan Schneider. So I was very fortunate to be able to interview Stan at IoT solutions World Congress in Barcelona, great guy, and you'll quickly recognize that he's definitely smarter than me. He is. He's got a real sense of honesty, and a desire to truly solve problems. So as we start talking about trusted people, Stan is one of them. And if you're looking and if you're trying to say, okay, autonomy is an important component to my business, and I can't send us data to the cloud, I need something that is right there. So that there's this quick, quick response. Like, let's put it this way. Automobiles. Yes, you need quick response. Stan knows all that. His team RTI knows all that. And I think that you need to reach out Schneider CEO, real time innovations. They just go by RTI. That's the website. So enjoy the conversation with Stan. Stan, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best. And I mean, the best and the well educated listeners that industry has on industrial talk. How are you doing there, Stan?</p>
<p>10:48</p>
<p>Great.</p>
<p>10:50</p>
<p>The last time we spoke it was in Barcelona. And again, I think I shared with you prior to this conversation that I can't even remember that. I feel like I had hair that that time. Well, it's I'm so glad that you said yes. And you and and the reason we're doing this is one absolutely want to know what's what's happening at RTI, what's happening with standard, what's all of that that's all important. And also, we need to talk about getting our life back in order and whatever that looks like from the IoT solutions World Congress. Before we get all into that, give us a little background, Stan on who you are.</p>
<p>11:26</p>
<p>Hi, I'm Steve Schneider, I run a company called Real Time innovations, RTI, we are a software framework provider for autonomy are the largest in the market by a pretty good margin, we build a software that allows you to put together intelligent distributed systems outside of the cloud. So people think AI is everywhere. It's really not it's mostly in the cloud. And we are trying to enable the real world to be more intelligent by taking smarts and letting them run outside clouds. So</p>
<p>12:03</p>
<p>so I don't have to go to the cloud with your with your solution.</p>
<p>12:07</p>
<p>Now we use things like you know, we call it autonomy. Everybody says you say autonomy, right? Things vehicles, and we are in 250, autonomous vehicle designs of an amazing variety of things. But</p>
<p>12:21</p>
<p>I gotta ask the question, is it really going to happen? Well, will the future just have autonomous vehicles where I could just jump in, get on an autonomous vehicle or my car will be autonomous? Will that ever happen? I mean, really?</p>
<p>12:37</p>
<p>Well, sure, autonomous vehicles are everywhere. Now you probably don't realize that, you know, we started out doing flying things. Lots of autonomous flying things, much easier problem but jumping in his car and dry as soon as you get the, the, you know, bio prejudice out of your head that people are better drivers and computers, you can do that. I started my career crashing cars for a living. So did you really? I did? Yeah. University of Michigan. I was a biomechanics impact.</p>
<p>13:14</p>
<p>Researcher. Yeah, the first one? Just FYI. I don't know, Benny, you're the first one. Congratulations.</p>
<p>13:21</p>
<p>He said I was so I was very excited about that is a long time ago. But you know, back then, we were working on things like, you know, smarter airbags, multistage airbags and Side Impact Protection Systems and crumple zones and crushable steering columns and child seats and wheelchair restraints, and on and on and on. We have all of those things now and more along with you know, stuff like any blood brakes and electronic stability control and any drunk driving laws. And back when I was there, I was all excited because 45,000 people a year in the US were dying in car crashes.</p>
<p>13:58</p>
<p>See, that's pretty cool. We take it for granted out right? We just do. We,</p>
<p>14:03</p>
<p>the sad part is that today, right? I mean, pre pandemic, I suppose there were still 40,009 year kind of crashes. So from a safety perspective, you know, we're driving more miles so it's better per mile. But you know, we couldn't even run tests more than 35 miles an hour. It's just too much energy above that. And I don't believe you can ever make cars safe without fixing the number one safety problem in cars, which is you</p>
<p>14:34</p>
<p>well, maybe pre pandemic but postponed or right now during pandemic I never tried so</p>
<p>14:39</p>
<p>yeah. changed a lot of things but I I do think that you know, at least from a statistical point of view, our task will many locate merit, many environments will be better than non autonomous to go through it soon. And it's a you know, The computers will make mistakes you would never make, you know, they'll they'll, some of the famous ones will mistake a truck for a sign making go under something like that. But you make mistakes that computer and ever make falling asleep and</p>
<p>15:15</p>
<p>driving drunk. And personally, I think it's going to map out,</p>
<p>15:19</p>
<p>you know, everybody, everybody's done that they shouldn't do that. And it's just, yeah, so I do think there will be a time when man in place, you know, it's not going to be everywhere immediately. The autonomous vehicles are coming and they will be safer.</p>
<p>15:37</p>
<p>See, I'm all into it. And and, and I'm, I'm very bullish on it. I think it is definitely going to happen. Yeah, it seems sort of, you know, Logan's Run ish, I guess future. But the reality is, is people smart people like you are making it happen and thinking through it. And it, it just gets better. And so, Michael, my my hope is that all I have to do is jump in I don't have to drive, and I'm safer. And I have to deal with traffic either. I could just sort of sit back and you know, hang out. Alright, let's talk a little bit about IoT. In our conversation prior to this conversation. I thought this was absolutely brilliant. And and listeners agree or disagree. Don't send me a text. I don't want to hear it. IoT. IoT is poorly defined. And I agree with you 100% on that one, because it's, it's like the miscellaneous file, right? Yeah. So I tore through the internet of things. And it's like, things and give us a Why do you say that?</p>
<p>16:42</p>
<p>Well, everything, by definition is a thing. That's very everything. So Internet of Things doesn't really mean much of anything, except that everything has a computer in it. And everything is connected, and awful hard to name anything, they won't have a computer and be connected and just a very few years. 2030 years out there. I mean, computers are increasing in performance and decreasing in costs of this stunning rate. I went to the University of Michigan, I remember going to football games, it'd be a stadium with 100,000 people in it. 100,000 people and you just feel like this little thing, right with this huge press of intelligence around you and humanity. Well, computers increase in performance 100,000 times every 25 years. So when I was a little thing in that stadium, I imagined that entire stadiums available for the computing, I have today, in 25 years from now we'll have 100,000 stadiums, a factor of 10 billion, no more than 10 billion 10 billion in 40 years. So it's it's more than than</p>
<p>17:53</p>
<p>But it's it's even even that timeframe. It's compressing even faster there is there's a philosophy out there. By the way, that's bucket list stuff for me. I want to go up to Ann Arbor, I want to be in that stadium, just just to see it. Because it's it's perfectly shaped. It's like perfect bowl. I like it. Alright. Yeah, I digress.</p>
<p>18:15</p>
<p>10 billion action 50 years, it's just it's, it's hard to understand that it really is the only thing that matters, you're building a system that has to last for the next 3050 years, even 20 years. It really is the only thing you should be thinking as the only factor that matters is how do you take advantage of intelligence, which people don't people don't get today. But I do think the IoT is really pretty much divided into three huge I call them spheres, buckets, whatever you want to call them. There's the device monitoring bucket, which is most of the consumer world in a lot of industrial world to is where you have a device, and it talks to a single cloud service. It may be lots of devices, but it's just, you know, one cloud service since I think like your Nest thermostats or your Fitbits.</p>
<p>19:11</p>
<p>Right here, baby.</p>
<p>19:12</p>
<p>Right, exactly. It's connected to a single cloud service, and it can monitor and control things. In the industrial space, you'll hear about, you know, predictive maintenance and things like that where it's monitoring device. That's one class another class. That's probably the biggest class by the way, good. Sort of the easiest in a lot of ways. The other class is optimization, intelligent optimization, where you sensor eyes, a factory or pipeline and you collect a whole bunch of data and you get it up to the cloud. You think about it. And you use that to optimize the system, typically not very real time. Maybe only optimizer once a month, you're going to change how you manufacture something or what you manufacture based on market or something huge class a lot of the big platforms out</p>
<p>20:04</p>
<p>there, isn't it? Hold it before I forget, isn't there an overlap between the device? And then the Intel optimization? You need a bunch of devices to create that? Intelligent operations? Right?</p>
<p>20:15</p>
<p>Yeah, but it's not I don't know if any strong statement, of course, there's overlap everything, it's everything,</p>
<p>20:22</p>
<p>right? Things</p>
<p>20:25</p>
<p>are things I don't know very many device monitoring things that are also integrated in where they're trying to control and activate devices. That's integrated in with a big data collection AI for more many, many different types of devices. Maybe there are it's I'm sure there are actually take that back. It's not. It's not a huge thing. It's not really my world anyway, my world we live in the edge autonomy world third big sphere, where, instead of having the intelligence in the cloud, the cloud might be a player, but the real intelligence needs to be in the edge in the field, where it's running a car, or a medical robot, or power system, or a defense system, or radar or something, you have to have high performance, high reliability, you could never really count on. I would never, you know, safety research, I would never delegate my safety to anything off vehicle. It's just too many too many failure modes.</p>
<p>21:25</p>
<p>So so the edge as a whole is is there's a there's a speed, right? So I have everything sort of there at the site. Right? If I sent that information to the cloud, there's a there's a latency is that is that the benefit of this?</p>
<p>21:43</p>
<p>That's a benefit. Reliability is probably a bigger benefit. The ability to handle lots of high performance can activities another benefit. You know, you just it depends on the application you're trying to do. But the real, the real benefits to having intelligence there with you as you can make sure it's always available, make sure it's always fast, make sure it's connected in the right way. And we sell connectivity technology that says data centric, and I can explain that if you want.</p>
<p>22:22</p>
<p>Yeah, I do. Because well, you're just, you're just full of interesting jargon, that I have no idea what you're talking,</p>
<p>22:28</p>
<p>right. Well, I mean, I mean, trying to make it as simple as possible. In the intelligence world data is everything, right? So data in the cloud is the reason Facebook and Google have such a good map of you is I got lots of data about you. And you know, data is everything, everybody, everybody sort of gets that today. But in the cloud, you have, you know, to make a model of you at Facebook, I've got these months, years decades, to figure out stuff about you and connectivity between you. If you want to make a data centric model of an intelligent vehicle that's moving, the world changes every millisecond or every several milliseconds anyway. And so you have to, it becomes not about the data itself. What about the data flow, getting the right data to the right place at the right time, right, please might be an AI, or an intelligent algorithm that has to have enough data about its surroundings to make decisions. And those decisions happen have to happen in 20 milliseconds, not 20 weeks. And so it's the same concept as it is the data centric cloud world. It's just now really more about data flow that is about the data itself, you have to get the right data that you</p>
<p>23:54</p>
<p>provide it, can I say that there are different avenues of data. Like sometimes data could go into the cloud, because I don't need it right now. I mean, it's goes up there, it's fine as a, but then there, there's data that has to reside on premise, or in the edge or whatever. So that I, I have the necessity to or have the capability of accessing it, or it delivers insights rapidly. Or there are other avenues like that. Not everyone has to be at the edge.</p>
<p>24:28</p>
<p>No, it's definitely there's always layers. Like there's an architecture called the layer data bus, which is a good example of that where you have a go something inside the vehicle, the car people and people get cars more than other things, even though it's only a small part of the opportunity out there. But you know, cars have Lidar is in radars and Video Intelligence and other kinds of sensors and actuators that has to run and that that environment has a very high speed data flow rate. requirements to get the right information to the right intelligence the right time. So you can make decisions. You know, if you're, if you're not in the car, if you're some control center, something that's monitoring 50,000 cars, you might want to know things that are derived from that car, like where the cars are, how fast they're moving, whether they have people in them or not, whether they have some maintenance problem, if there's somebody stuck, what do you do, if you have an autonomous vehicle, it's stuck in a construction zone, you can't really drive anybody there. But I'm actually on the board of an organization called the tele operations Consortium. Not that I think you can delegate safety to a remote operator, you can certainly delegate getting unstuck, to remote on prayer. And that is another layer of different kinds of data. They don't necessarily need direct access to the LIDAR cloud, but they may well need direct access to the video to see what's going on. And then there's a you know, another layer even above that, where you're going to optimize the use of your vehicles and decide whether you're going to deploy them all to Northeastern Phoenix, or, you know, even take some out of that market, or what kind of vehicles might be more effective, or who pays the most money. And the certain kinds of things you do in the cloud today, which is really becoming more of an optimization tells you an optimization problem. So those things are all mixed together.</p>
<p>26:22</p>
<p>How? Oh, great, this is what you know, you've just started, you tripped a lot happening in that little segment, you trip connectivity, this that do this, but I don't even know where to start and tell you</p>
<p>26:37</p>
<p>where to start. Talk to me. Start with the data, start simple start with the systems do I need out of this system, data is coming out of the LiDAR, what data is coming out of the operators or whatever. And they try to build a system designed around the system as components, like object oriented designs that are really designing around objects, which are almost always mapped to physical things. If you instead just turn it all around, it's a complete, I have a great slide where I show an upside down picture of a lake in the forest look, nice reflection, it looks okay. But there's something wrong. You flip it over and everything sort of changed. If you just think about what data do I have, what data do I need? It's why it's called data centric. You start with a data, and then you can build the components around that data, everything gets very much</p>
<p>27:42</p>
<p>easier to deal with. See, I like that I</p>
<p>27:44</p>
<p>like that much harder than you think to actually do that. But</p>
<p>27:47</p>
<p>yeah, because if I saw a, you know, this big old cauldron of data, right, and swirling around, I even have a hard time figuring out that, is that data? Do I want that one? That what that what does that bring? Right? That requires some skilled eyeballs. It's not my eyeballs, it's somebody else's eyeballs. But to do that, I like the fact that you have the data. And if that data is allows you to be a better, you know, make better decisions, then yeah, you might. And then, then if that's the case, then yeah, okay, let's design something around that. And I guess my</p>
<p>28:24</p>
<p>Go ahead. My favorite architecture diagram has exactly two boxes. It has the application, whatever it is, you're doing, yeah. And then, you know, at almost any level, and then inside that there's another box that says data. And what data Centricity does is logically makes it look like all the data in the entire system, this could be this 50,000, vehicle, cars and all their lidars and all their you know speeds and motor currents or whatever are all logically available, any application that asks for it. With the right call quality of service, like delivery requirements, the security and all that kind of thing. It makes it way easier to write applications, and way easier to do things like make a mobile if the, if the application can just request its data and I need it, you know, maybe I need it with 100 milliseconds delay. That's the latency you're talking about. An ad guy, I know how big it is. And I know all that kind of thing. If I can meet that spec, I can be on the vehicle I can be in some controller on the vehicle, I can be in the cloud, I can have the vehicle drive around and change networks it doesn't matter because my applications only dependent on the data. It just makes it way simpler design. It's a it's a definitely a leap of faith in your thinking as a designer to think about the data first because for most people, it's it's</p>
<p>29:56</p>
<p>and there's there's a lot of companies out there that have been collected data they just have data data, I've got data, and then they they deployed these systems, but they really do not take advantage of that data for point of clarification. Stan, you mentioned it a couple of times for some of the individuals that don't know, can you define LIDAR? What does that mean?</p>
<p>30:18</p>
<p>Lidar is basically Laser Ranging LIDAR shines, a laser usually scans. So think of it doing that. And it's, it's measuring how far away each of those scan points are. So just like your old fashioned CRT monitor would scan the screen and draw a picture, it's doing almost the inverse is scanning an environment and giving you 3d distances, everything in the environment, and they can be pretty fast, and they can be very accurate. But of course, you pay money for both of those features. You can have cheap ones that just do one line basically, will give you some idea.</p>
<p>31:02</p>
<p>But everything else is the price is coming down,</p>
<p>31:05</p>
<p>right? You see him sitting around me, the mechanical ones spinning around on the top of vehicles, those are relatively high end, ones that are may have a lot of ability to get a lot of lines. And they they get a new update every time they spin around. There's some fancier ones that are all solid state that use phased arrays and things like that to change where the where the lasers scanning. It's cheaper, it's not as accurate. Can be faster someday it'll be fast and cheap. Faster, better, cheaper, right, choose any two.</p>
<p>31:39</p>
<p>Yes, but but but it's gonna happen. And I agree with you on that one. It just is because they're smart people like you and others that are that are going to make that happen. And I mean, the future's bold. From my perspective, I wish I was younger, just but you've been doing it for looking at your stack card out there. 17 years, you've been? You've been leading the way for a long time.</p>
<p>32:05</p>
<p>I mean, you've seen the data centric world since Yeah. So yeah, it's been a while. It's a it's an exciting space right now. It just is. We see it everywhere. Yeah. Medical and, you know, we read,</p>
<p>32:25</p>
<p>I'm reading this book, and it talks about technology convergence, I don't have it in front of me. So I'm not going to spout the title of it. But it's, it's that convergence. And then people like you can see other technologies that that are going out there. And you're saying, Hey, I could use that that helped me here and it, and you put it all together, and it just creates a more I don't know a better solution going forward. It's really nice to</p>
<p>32:52</p>
<p>at least sell integration technology. So I'm 100% behind integration is the hard part, I find a bigger blocker out there. And that bigger blockers just flat out confusion.</p>
<p>33:07</p>
<p>And I'm the president of that fan club, because I try. But it's you're right there. There's a lot of confusion out there. But</p>
<p>33:16</p>
<p>we have I mean, there's an alphabet work activity space, there's an alphabet soup kind of activity technologies out there. And everybody, they all use the same kinds of words. They send data, they're latency, they have throughput they have and in reality, they're just completely different. There is different is trains are from tennis shoes. Yes, they're both transportation technologies. You can't interchange them. And so we actually have a we have an online tool if I can login to that comm. And you can answer a bunch of questions. And it'll tell you at least which standards are somewhat appropriate to your world. See, that's cool. We did that originally to stop people from calling us with problems? We can't so.</p>
<p>34:07</p>
<p>So let's create a tool. And yeah, we could solve that. No,</p>
<p>34:10</p>
<p>yeah. Well, we want to talk to the people that will fit, I can ask you five questions and tell you if you're gonna buy our product. And there's simple things like if you said the word millisecond in the last two weeks Do you have more than 10 programmers? They aren't like, you know, give me your design specs. They're just very simple things that you can ask people to find out if you're even in the right Galaxy</p>
<p>34:37</p>
<p>seat. I think that there's a necessity. And I like the simplicity of that approach. I think that there, there tends to be a greater amount of complexity that doesn't need to be there, which then creates greater confusion. So if there's any way of being able to simplify that message, I'm all in because I guarantee you the majority of People? Well, let's put it that way. I'm definitely not a target market. But I like to see what's gonna</p>
<p>35:07</p>
<p>kind of kill you have a nice little online tool, the AIC did a great piece of work called the industrial Connectivity Framework that has all these. It's like 130, dense pages of PDF, I would not expect most people to read but we sort of distill that down in just a few questions that direct people where to go if they're looking at MQ, TT or Kafka or DDS or what say,</p>
<p>35:33</p>
<p>that's a Moscow</p>
<p>35:36</p>
<p>is all automated. And we're not trying to sell anything, we're actually trying to direct people to go to the right way. So we don't deal with the ones that are going the wrong way.</p>
<p>35:46</p>
<p>He mentioned I consortium.org are in industry IoT Consortium. There's a there's a new rebranding out there. And I'm, I'm struggling with the new branding of it. It's in industry IoT Consortium. That's a mouthful, but they got a lot of smart people</p>
<p>36:04</p>
<p>founded or co founded the IoT solutions World Congress.</p>
<p>36:08</p>
<p>Look at you segue again, if this whole RTI thing doesn't work out, you've got a a great and beautiful future in podcasting there, Stan. So tell tell us why. Tell us why IoT solutions? WorldCom.</p>
<p>36:23</p>
<p>That's a disaster.</p>
<p>36:27</p>
<p>Yeah, wow. Very go. Disaster. Don't compete with me. Let me ask why. What? Why is IoT solutions World Congress important to you?</p>
<p>36:38</p>
<p>Um, well, it's been evolving with everything else. This year's plan I love their reorganizing around technology, yes, classes instead of other things they've tried in the past. I think that's really useful. It's, you know, our my company sells into a dozen verticals. So organizing my vertical doesn't help us at all. But we sell a very narrow value proposition, right, we saw only the people answer our five questions. Clearly, way easier if you're going there to get an idea of the components, you know, connectivity and security. And they're, they're all almost obviously somewhat related. You can't have conductivity without security, for instance. Yeah. But it's so much easier to understand the thing and remember, the number one blocker out there is confusion. If you've divided it up into the server component, technologies, people get it better that way. And there's companies like, you know, we have a security solution to but we we will be in the conductivity section, because that's really we have security that works with our kind of that kind of activity that they don't sell a security solution. We just have one that goes with our stuff, which is more common.</p>
<p>38:03</p>
<p>Yeah. See, it's interesting, and you bring up a good point there. One, there are companies out there that are reluctant to true, you know, we do we make our things this way, this is how we have been doing it forever. And that's, that says sort of legacy mindset. And that's fine. I believe that if you are a company that has a desire to be successful in the future, your journey, your strategy, your strategic thinking has to include all of this, this wonderful innovation such as what RTI does, the other area that I think is necessary, if you say that is a fact that is a reality, it got to participate. Then events like IoT solutions, World Congress, and the people that go there is a great resource to start learning and begin your journey. And to find trusted people like Stan. How's that? Did I did I nail it, Stan?</p>
<p>39:05</p>
<p>Yes, pretty good. For you, you know,</p>
<p>39:09</p>
<p>hey, my big game today their stamp be game now my game?</p>
<p>39:14</p>
<p>Definitely. You know, in general, most people go to things like this to understand the world. Confusion is the biggest blocker. The confused mind says no. And, you know, it's a big risk. I mean, our average customers probably spending a couple 100 million dollars building this new intelligent system. And obviously some of them you know, the famous ones like the Eevee autonomous vehicle, they just vehicle design, spending multiple billions of dollars in a decade and to go into that without understanding what's going on is, you know, is not going to happen. So it's it's a good thing. least to go and see how others work and some people are afraid it's all vendors. Well, vendors know what they're doing. I hate to say it, but we've we failed. We've got 2000 applications out there. We failed hundreds of times in that right. And we've learned a lot and we definitely have some ways to help people think about their problems. It's different.</p>
<p>40:23</p>
<p>All right, we got to wrap it up. How does somebody get a hold of Stan and RTI and why that's important outside of the fact that if you're contemplating this, I think you need to at least go to it's rti.com.</p>
<p>40:34</p>
<p>Right. rti.com Easiest URL there is out there</p>
<p>40:38</p>
<p>I can remember it</p>
<p>40:42</p>
<p>will tell you a whole story around now. Um, yeah. Glen, RJ comm you can learn all about the company. You want to connect with me the best place on LinkedIn, just go to LinkedIn for stationery. There's a lot of standard nighters in the world, unfortunately, but yeah. Close to the space.</p>
<p>41:00</p>
<p>Yeah. So you asked that listeners go to Stan Snyder. Put a little comment there, RTI. You'll see it go t greenery, Ana's header, quote, yeah, that that's the Stan, reach</p>
<p>41:18</p>
<p>30 unique LinkedIn page is all a bunch of stories. So yeah, if you like stories, you can go there and read about why we did the company. And that's cool. See why I left my, my Stanford</p>
<p>41:32</p>
<p>academic careers is getting ready. I said, you got a little PhD at Stanford.</p>
<p>41:37</p>
<p>Yeah, a PhD from Stanford. And I left I left academia because essentially, I figured out 95% of academicians are working on problems that simply don't exist. Which I mean, that's not a dig at research, because after 5% changes the world, but if you're in research, you got about a 95% chance of doing nothing useful.</p>
<p>42:02</p>
<p>That's a whole other conversation that would frustrate the hell out of me.</p>
<p>42:06</p>
<p>Yeah, it's it's frustrating in a company. If you do nothing useful. You fail and you get to go do something else. Yeah. Nursing, you can claim you're leaving for decades. And next thing not being having any followers. That's a</p>
<p>42:21</p>
<p>whole nother conversation. It's like digging a ditch and filling it back in.</p>
<p>42:27</p>
<p>To get me in trouble with my academic track against it at all. It's just it's a tough game. Yeah.</p>
<p>42:35</p>
<p>It is. Running a company to be fair, but to be fair, I agree with you. 100%. I've been there done that. And, yes. Don't Don't be squiffy about running a company. You've got to. That's a that's a whole nother conversation.</p>
<p>42:53</p>
<p>You say the word slipping.</p>
<p>42:54</p>
<p>I could say squiffy. You want to put it out on a bumper sticker. You could say squeaky No, no, no, no, no, no, it's it's good now. You get you get it's like, squiffy today, I can't believe it. I got that from a movie. I can't remember where but they are. So I'm squiffy. Wow, is it</p>
<p>43:22</p>
<p>yeah hard working fast paced enthusiastic person who works in a restaurant or bar</p>
<p>43:32</p>
<p>Stan, thank you very much for being on industrial talk and saying yes to something today. squiffy run away have a good time on that one. All right. Thank you, Stan for being here. Great. All right. They're not</p>
<p>43:51</p>
<p>I do end up traveling anywhere. Let me know. I'll hang out with you.</p>
<p>43:56</p>
<p>Yeah, let's see. Hi, beer factor with Stan. You want to hang out with him? You want to have a beer with your factor. Hi. All right. We're gonna wrap it up on the other side. Do not go away. We will be right back.</p>
<p>44:09</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>44:18</p>
<p>All right, that Stan? Absolutely incredible conversation, Team RTI. They are focused on your success and you definitely could trust them. Reach out, go out to Stan Schneider's stat card out on LinkedIn reach out and connect. You're not going to be disappointed. All right, again. Let's get to this next normal, whatever it is, that means go into these events IoT solutions World Congress may 10 through the 12th go out to their website, find out more. Again, that is a great a great event to put on your calendar. Because they're all They're just laying it be apart. Be a part of the industrial talk ecosystem. We're just focused on entertainment. Bringing out that human element, and definitely solving problems and being able to collaborate with a bunch of people from around the world. You need to be a part of it. It's easy. Go to industrial talk.com Find out more. So a lot of fun, be bold, be brave, Daring Greatly hang out with people who are bold, brave and daring. Greatly like Stan. You're gonna change the world. We're gonna have another great conversation.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/stan-schneider-rti/">Stan Schneider with Real-Time Innovations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Alok Aggarwal with Scry Analytics</title>
		<link>https://industrialtalk.com/episodes/alok-aggarwal-with-scryanalytics-ai/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 10 Feb 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/alok-aggarwal-with-scryanalytics-ai</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Alok Aggarwal, CEO of Scry Analytics about "Transforming industry through AI, ML and Predictive Analytics".  Get the answers to your "AI/ML" questions along with Alok's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/alok-aggarwal-with-scryanalytics-ai/">Alok Aggarwal with Scry Analytics</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/4f048e67-f120-4fa4-baac-aff422ecd05c"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Alok Aggarwal, </strong>CEO of Scry Analytics about <b>&#8220;Transforming industry through AI, ML and Predictive Analytics&#8221;</b>.  Get the answers to your &#8220;AI/ML&#8221; questions along with Alok's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ALOK AGGARWAL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/alok-aggarwal-0a521/" target="_blank" rel="noopener">https://www.linkedin.com/in/alok-aggarwal-0a521/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/scry-analytics/" target="_blank" rel="noopener">https://www.linkedin.com/company/scry-analytics/</a></p>
<p><strong>Company Website: </strong><a href="https://scryanalytics.ai/" target="_blank" rel="noopener">https://scryanalytics.ai/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Alok Aggarwal with Scry Analytics" width="500" height="281" src="https://www.youtube.com/embed/JJj0cBoDuDw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>ai, industrial, hype, people, electricity, repurpose, world, industry, devices, listeners, create, iot, conversation, apps, motors, analytics, alok, big, article, sensors</p>
<p>00:00</p>
<p>Hey, industrial Talk is brought to you by CAP Logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes you do. That means you need 24/7 365 insights into your supply chain. Look no further CAP Logistics, go to Capitol Logistics.com Or just call them. They're great people 800-227-2471 and AI Dash Now we all know about satellites. Yep, they're up in the air and they're looking down. How about AI Dash combining AI technology to be able to give us greater insights into our vegetation management into hazards that exist out there in our industrial space? Yeah, that's powerful. That's tactical. That is insightful. That's AI Dash go out to AiDash.com Find out more. They're doing great things in the world of AI.</p>
<p>01:09</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's go Alright, once</p>
<p>01:27</p>
<p>again, thank you very much for joining industrial talk number one place that celebrates you, the industrial heroes all around the world. You know why we celebrate you? Yeah, you got to ask that question. Why we celebrate you here on industrial talk. It's because you are bold. You're brave. You dare greatly. Absolutely. You're solving problems. You're changing lives in a positive way. You're changing communities, of course, you're changing the world. That's why this platform is here for you. It's a celebration. All right. hotseat time. The gentleman's name is a Alok Agarwal. Now he is the CEO and chief was was a chief data scientist at Scry Analytics. That's S C R Y. And this is an important topic. And you know, it is it's not out of reach. We've got to talk about AI, machine learning. And of course, predictive analytics. That's what a look brings to this particular conversation. Let's get cracking. Yeah, yeah, let's get cracking. You ever talk to somebody. And you realize, Wow, I don't know a fraction of what that individual is talking about. Now a Alok does a great job. He, he brings the history of that is around AI machine learning the history which which I'm passionate about, how did we get here, you always got to look at the history. And of course, a look brings all that. But it was just that you're going to enjoy this particular conversation. All right, he just are because he brings the lumber and the truth. And it's just a great conversation. And hopefully we'll do more. All right. So I'm out walking the dog. Because that's what I do every morning. My dog keeps me young. So I'm out walking the dog and always thinking I'm thinking about things. This time, I'm thinking about all of the I guess blogs or white papers or articles that exist out there today. It's AI. It's a lot, right. And in there in all of those are, if you look at him, you stack them all up, right? There's just tremendous solutions, tremendous wisdom, tremendous insights, all buried in there. But they're buried there. They're deep in the bowels of these blogs and white paper. And I was thinking if you're doing and I don't mean to be provocative. Yeah, I do a little bit but let's just say I'm, I have a certain thought about all of these blogs in these white papers. Because I think we're at a point where I know that I'm inundated by just information coming out of that terminal. It's like hitting me right in the face and it's all this other information and I'm just me, I wish I wish I was a computer because I would soak it all up, but I'm not right and it's hard to to consume it. So I think that there has to be a shift because right now I don't think people maybe a few maybe if I'm dedicated to a specific location, I'll read the articles. But I know that for me, I'm being changed for the DNA out right. And I I'm one that likes to be see it be entertained, talk about it. And I think a lot more people are doing that as we speak. So with that said, walking the dog, and I came to the conclusion that, wouldn't it be great to dust off these, these blogs, white papers, whatever, repurpose them into a real human centric conversation, record it, look at it. So the format would be, hey, hey, you wrote this article, you got street cred, man, you've got that thought leadership going on. There's the article, let's talk about it. Let's talk about the key points, it's sort of the cliff note version, but at least it gets to it. And then if that if the listener, because that's easy, right? I don't have to pick anything I have to do is just sort of listen, if I'm the listener, I don't have any friction, I could go back and say, you know, I want to read that article, I want to get that or I want to, you know, whatever action call to action there is. So I just,</p>
<p>06:02</p>
<p>I really would like you and others to think about how you can repurpose these wonderful, absolutely brilliant articles, or blogs, or reports, or white papers, and repurpose them into a conversation. And no matter how you do that, that would be great. It'd be great on the industrial talk podcast. But the reality is, if I'm, if the industrial talk is here, specifically to educate, okay, and to collaborate, and to innovate, and all of the things that are happening within industry, that has to be part of it. And and we have to get that message out this, this idea that the article will somebody might might find it or whatever it might be, or, or we'll send it into an email marketing campaign, whatever it might be. We're just inundated. So we've, we industry have to really think about how we repurpose those, those rich content, Insight driven, reports, some blogs, but repurpose them, figure out how to do that. And, and come on the industrial talk podcast, because I'll definitely, that makes me want to read them and makes me want to talk about it makes me want to share as much as I possibly can. Because the listeners and industry as a whole, we got to keep on learning we got to keep on a grove and all right. So I'm at a Alok in California. Again, he's smarter than me, which is a lot, don't be offended by it. But that's not a very hard bar, but you're smarter than me. And what you'll gain for this particular conversation is the fact that you'll see him and his passion and his desire to be able to utilize data in a way that is predictive learning, and all of the stuff that's associated with that, and, and be able to help us in the world of industry in the world of manufacturing in the world of utilities, you name it. Help us do our jobs better. And and locusts is just an absolute delight. Enjoy the conversation with my friend. And now your friend. Oh, look. Alright, look, welcome to industrial talk. How are you</p>
<p>08:33</p>
<p>doing today? Great. Thank you for having me.</p>
<p>08:37</p>
<p>I am so excited about having this conversation. I mean, you bring a wealth of knowledge. But instead of me telling the listeners the wealth of knowledge, your stat cards impressive out on LinkedIn, give us a little background, a little 411 on who a Alok is.</p>
<p>08:54</p>
<p>So thank you, I get my PhD in Computer Science from Johns Hopkins in 1984, which included algorithms part of basics of machine learning computer vision, something called computation geometry, which is goes at some basics, joined IBM Watson Research Center, which is about 40 miles north of New York City worked for them for 16 years during this period, taught at MIT for a year came back we used actually machine learning in 1991 to 95 timeframe for improving paper mills steel mills, so actually put it in practice during that period. There were no open source. So we actually wrote our own algorithms, then became the Director of Strategy and after that started the IBM India research laboratory 230 PhD study masters during 1998 and 2000. Then I quit to start another company called evaluator which has not much to do with AI and machine learning. The co founder is still running it we started in essentially in January 2001 December 2000. And it's about 3000. 500 people worldwide, but I wanted to go back to my roots and started scrying. It's in 2014 in February 2014. Basically, doing machine learning AI and building products and what we call enterprise software apps. We are built, we have built about 26 of their apps. Scry the word itself is an interesting word. It means you can use it in Scrabble, you can actually</p>
<p>10:29</p>
<p>yeah, it's a powerful word. I kept screwing it up. But now I know it's Scry</p>
<p>10:35</p>
<p>Yeah, you can convert practice crying, calm Scrabble, and people will be looking at you, especially your wife and kids that you've gone crazy. And, but it means crystal ball gazing or fortune telling. So Nostradamus is considered the biggest crier. And since we're doing a lot of predictive analytics, we are essentially predicting the fortune misfortune of companies, individuals, entities and so on. And hence the words cry. The company is based on a thesis that actually unlike the thesis of 1950s, in AI, the hype in the bus which was they will create a general purpose AI machine often called artificial general intelligence, which Hal 9000 was portrayed as in Odyssey 2001. Space Odyssey, were one of the founders, one of the advisors to Space Odyssey 2001. Space Odyssey was Marvin Minsky was one of the actually considered as one of the three fathers of AI. He, this was kind of his imagination of Hal 9000 as the artificial general intelligence computer, and those of you would have seen it wouldn't understand what he was talking about. The hype went bust in 1977, and one of the other fathers of AI, McCarthy, he's one of the New York Times reporter asked him 1977. So what do you think of artificial general intelligence? When do you think it will actually happen? The hype had gone bust. And he said very nicely, maybe in five years, maybe in 500 years, what we need is 1.7, Einsteins and 0.3. Manhattan projects. For those of you who may recall, Manhattan Project was the one, which basically helped us create atom bomb to end the Second World War. For better or worse, I mean, that was what Manhattan Project was. So this time around our thesis is that there will be a Cambrian explosion of AI apps, very much like what happened with pumps and motors after the Industrial Revolution. And today, motors are pervasive. In fact, in my room, there are at least three motors running one,</p>
<p>12:45</p>
<p>I have to interrupt you when you said we had this conversation a couple of days ago. And he's, and I didn't follow up on it when you said you got a couple of motors in your room. Because you got to know where I'm going. I'm just sort of thinking motor. What do you mean by that?</p>
<p>13:01</p>
<p>Yeah, you have a motor and a fan, right? Your motor in your PC, your motor in your laptop? So three motors running, right? I mean, we don't even think about it. That's what the whole point is, right? What do you mean by that we have motors running. Yes, there are three motors running. And that is what will happen in the according to our thesis in 2035, there'll be 1 million different apps running all over the world, which will be commercialized, which will actually be providing useful. The utility useful KPIs, reduce costs, reduce energy, and so on. So with that, as the thesis, we decided in 2014, that we will create a bunch of apps to be more precise, two dozen apps, and we are pretty much there. And we're not selling them. And working with some of the top tier firms, providing them very high end services and selling our products, or what we call enterprise applications, because they all work with using API's. So that the people do not have to destroy their current solution. They can just put it, plug it in. And that's why these are That's why they're called apps.</p>
<p>14:11</p>
<p>So what industry do you tip at Scry? What industry do you normally focus in on?</p>
<p>14:18</p>
<p>So two industries we are very big on one is related to financial services, particularly banks, we're gradually going into insurance also banks. asset managers are our biggest industry so to speak. Second is related to IoT particularly Industrial Supply Chain Management, smart cities, that's all where IoT gets used. In fact, one product is quite, quite horizontal called Malaysia which comes a Latin word for coalition and putting together it's putting together a diverse set of data sets, which is sold we're selling to banks for mortgage operations for small medium business lending for KYC know your customer and ID checks and verification for onboarding, etc. The second one is called consensual again, a Latin word for consensus, often called out concordance or harmony. And that is all related to enterprise apps related to IoT, smart cities, and so on. So those are the two big ones. And then, of course, technology Telecom, ends up using quite a bit of IoT. So we will gradually, we are already selling to a few companies in technology and telecom. But we'll probably sell much more,</p>
<p>15:35</p>
<p>are you are you considering the IoT solution, the app in a manufacturing type of environment,</p>
<p>15:41</p>
<p>we are already selling it to manufacturing environments. So in particular, one of the very important apps, which people often forget, in IoT world is that the devices or sensors may actually go back to the data coming in itself may not be good. And if the data incoming data is bad, then obviously all the analytics that can be done will be bad. So one of the sub products of consensual is called IoT doctor. And basically it is for the health, checking the health of the sensors and devices, because sometimes the sensors and devices may go bad themselves. For example, unfortunately, somebody lights us cigarette close to a sensor, the temperature will go up, the smoke will go up, carbon dioxide will increase. And if these are some of the things that the sensor is measuring, or the device is measuring, obviously, it will have a spike. Similarly, maybe there is a pipe in a manufacturing plant, which is emitting steam just to let the pressure off every two minutes. Then during that period, the device which is close by could have strange readings, the other part where sensors and devices may not go back, but where they may not be able to communicate effectively with the cellular station is because of weather and so on. So many things caused that. And that's the first thing that you want to make sure is that the data is at least 95%. Correct.</p>
<p>17:08</p>
<p>That's interesting, because I never really thought about it. There's been a plethora of of IoT, the conversation, IoT, everything that's going out there splitting the devices out on these assets, all of that fantastic by digital transformation. Got it. But I've never really spoken to anybody that talks about, hey, we, the device eventually could fail,</p>
<p>17:35</p>
<p>right? Yep, the device could fail, the battery could go down a single failure as the battery goes down, right? But the device could fail in many, many different ways. I mean, we know all the equipment fails sooner or later. So how do you know it hasn't failed? And it may feel temporarily or common?</p>
<p>17:51</p>
<p>And senior? You're compressing that time, right? You might, and that's where the AI solution is to say, Hey, we got a problem. Compressor time somebody goes out, replaces it does whatever it has to do. Yeah. And affect the change quicker.</p>
<p>18:06</p>
<p>Which Exactly. And if it's a smart water meter, for example, I mean, San Jose Water Company doesn't have to go out, they can just tell me Hello, can you please do us a favor? This is where the battery goes? Can you please put it in? Because it's good for you? It is good for us. It's good for you. Because if you have a burst or a leak in your pipe, a smart water meter will immediately tell you as an alert. That's what has happening. It's good for us because we're getting data in real time using the cellular device.</p>
<p>18:34</p>
<p>Yeah, yeah. And then when we start talking about API's, right, you don't have really any limitations API's allow you to take your apps and be able to plug and play to. And that's</p>
<p>18:45</p>
<p>the reason why we call them enterprise apps. I mean, it's very much like, I mean, I would say a smartphone app and iPhone app, but the difference is that these are for enterprise is not for individuals, and you can literally plug in there and and get going in a matter of a day or two with the whole process new process.</p>
<p>19:03</p>
<p>And from from my perspective, what are we talking about from an ROI perspective, what what are we are we are we looking at a an expensive solution or something that is economically viable</p>
<p>19:19</p>
<p>move, these things are extremely economically viable for two reasons. One is what I would call Moore's law, which basically, Gordon Moore who was the founder of Intel, in 1965 hypothesized that the price of semiconductors will go half in two years or the number of semiconductors on the chip may double every two years, which would I mean, this is an exponential thing right? If it implies that in 20 years, the price will go to the 10 times I mean the number of chips or semiconductors which is on 1000 times and of course we have not been in this game for almost 60 years. So it's Not surprising that it has gone up at least a million or 10 million times, if not a million times. So this obviously reduces the price of computation reduce the price of devices substantially. The second reason why these things are also quite inexpensive is there is a lot of open source software. So I was talking about 1991 to 1995, which is when we had to build our own machine learning algorithms and code them, the algorithms were there, we had to code them, right. So everyone had to code their own algorithms, there was no open source, which was literally free of cost, where you can start from literally not from ground zero, but probably from cloud to going up. So all of this has made the systems quite inexpensive. I mean, even for industrial systems, where we sell a platform or the product together, for IoT, Dr. It starts as low as $30,000. For a year for, for small, for a small manufacturing plant. I mean, that's $2,500 a month, roughly 1/3 or 1/4, the cost of the operator who's running it,</p>
<p>21:16</p>
<p>and see what's interesting, what you're talking about is constantly being driven down. Because yeah, as greater adoption happens, right? More people are gonna say I need I need it. And that whole, that whole juggernaut that wants to move forward definitely will continue to drive down the prices,</p>
<p>21:33</p>
<p>absolutely. And open source will continue to drive the prices. And I mean, if you look 15 years ahead, not five years, quantum computing will be the next thing which will be after Moore's law because more employees saturating now, but that will begin to drive down the prices, because you can do much more computing using quantum computer. So I think there is a lot positive that's going on, for the humanity worldwide, because suddenly, it's not only us, or Canada, or OECD countries that can use it. I mean, countries like India, China, and China, agencies are still much better. But India and other poorer countries are full time using it.</p>
<p>22:14</p>
<p>So that's a beautiful thing alone. That's that's, that's transformative. And that's not out of the reach of small companies, big companies, it doesn't really matter. It's, it is truly transformative. And we better the world as a result of that. And I yeah,</p>
<p>22:29</p>
<p>I mean, I'll give you one example, which is very, very interesting. There is a company which has set up a $2 billion plant in India, which is going to create 2 million electric powered scooters. Now India is a pretty dense place. I mean, scooters, motorcycles are used all the time. And these will be all electric powered scooters by 2025. If they continue on the path, the gas gasoline powered scooters will be and motorcycles will be all gone on our ability literally replaced. And all of this is happening. If you look at it, it is all comes down to the ability of Moore's law. And I mean, the ability to produce things much cheaper and better. both hardware and software.</p>
<p>23:17</p>
<p>So that's, that's, that's pretty cool. Come on. I mean, listeners, you gotta you gotta sort of sit back and say, Yeah, that's the future is pretty god. Cool. I like it. Now. You had me, it's all cool. The conversation that we're having right now it is really bitchin. Now. What are the what are the what's the big problem? What is that? You know, this is all great. But you know, there's always robots. What is it? Yeah,</p>
<p>23:44</p>
<p>exactly. All hypes eventually come hate against a wall, right. I mean, I mean, I'm sure the three founders are the fathers of AI. Turing. McCarthy and Minsky are turning in their graves and saying, what, what did we do wrong? Because they're five hit the wall in 1975. We are on a course where this hype could also it wouldn't go bust. Even the previous hype had a lot of positives we wouldn't have. We wouldn't be working on where we are working, if it weren't for that height. So I'm a very big believer that hypes have very positive things to do for the society. For example, people think deep learning networks came recently. Soviets as part of that hype in 1965 Eva Hankel in Soviet Union now in Russia, actually already created an eight layer deep learning network with his student Lapa, they already gave an algorithm in 1970 How to Train such a network. Now why were they not able to do it again comes down to the price of semiconductors and the price of these right? It was so expensive in 1975. If you had to create 86 billion neurons which artificial neurons which exist in a typical human, it would have cost the entire GDP of United States, which was $3 trillion. Right? So that's why that hype fell apart. Now what is going to slow down this hype, or what we'll need to think through how to break through that barrier, is that as these machines at the more we train them, and the more accurate they become, then rely on more and more variables or parameters, as we call them. And to train on those parameters, you need much bigger, deep learning networks, and therefore you need much more electricity, because eventually it comes down to servers. So some of these things, I mean, we're already seeing in Bitcoin is a very good example, where you have a blockchain and it basically ruined one of the cities close to Quebec completely, because miners when they're Quebec, the city said, Okay, we'll give you electricity for rather cheap rates, all miners went there. And literally, they had to raise the rates after a few years, because they did not have electricity to give to the locals. China has same problem. They also realize, Oh, my God, we because a lot of these miners in Bitcoin, were working in China. And they suddenly realize, Oh, my God, we are working, we're not creating electricity from fossil fuels. And here we go. So that's one example. But that's the one can argue that a standalone example. But I'll give you another example. GPT three, which is a natural language processing, natural language generation. These guys actually trained it, they spent about $4 million that we know of, I mean, we don't know the exact numbers, they trained it for such a long time, the amount of electricity that was useful so much, that they actually made a small mistake in their algorithm. And they didn't want to they said we didn't want to retrain it because it would have been just too expensive, both timewise money wise, and electricity wise, it said, I mean, in parenthesis, they did not say it out loud. But that was. So here are some of the examples. I mean, Google never tells us as to how much it is training. But but our estimate is that it is screening for the Google ads and what people are, they're using at least two to 4 billion variables, which means they have a farm, which is running in easily in 100 million servers, or there abouts. Now imagine how much electricity that's going to take. So So you have a climate change where AI can be very helpful, you have just like motors and pumps, which use energy, you will have aI motors and pumps equal. And</p>
<p>27:45</p>
<p>this is so interesting, because I, I remember that all of a sudden had a few years ago that I never I get it, somebody says, hey, just stored in the cloud. And of course, that's a learning curve for me and going, what the heck does that mean? Right stored in the cloud, and then all of a sudden, everything is in the cloud. And then I just, I've just thinking to myself, Who the heck is providing the power for all of this, and it must be just absolutely insane. Because, you know, every time I take a picture, video, cloud, everything's in the cloud.</p>
<p>28:17</p>
<p>And that's where it will do a lot of innovation will have to be done. I mean, something some of the good news is that in theoretical computer science and math in physics, some of this has been going on. That's why I'm a very big proponent of basics. theoretical work basic sciences, like how do you call these machines? What do you do? Okay, when you call these machines, you have hot water, then you recently this hot water? How do you get all this energy? Electricity? I mean, wouldn't be surprising if this continues if the world requirement for energy for AI machines will already exceed that us by all air conditioners in the world. So So there we have it. I mean, we'll have an interesting, a cycle where it will hype will hit reality.</p>
<p>29:06</p>
<p>Yeah, because you're sitting there, you're pulling on the thread, you go, Hey, this is great. This is great. This is great. And all of a sudden, somebody like that story you told us about that learning, and they just did they made a problem with the code. Yeah, code back. It's like, can you imagine sitting around, it's a darn it. I mean,</p>
<p>29:27</p>
<p>honestly, I mean, because we do a lot of research and advanced development in Scry, one of our PhDs he came to me and I said, Hey, he said, Look, we made a small error here. And I said, Why don't you train it? He says, I love really, you want me to train it for this small error? It will take me two and a half weeks. I don't know whether a small error is fixed at this point of time. So this is already happening with us. I mean, imagine you multiply that million times 10 million times and particularly contract I mean cities, giga cities like Neo, and other mega cities coming up with our smart cities, where this is what they will be based on. And you suddenly say, yes, the good news is neum, as a smart city is in a desert, they get sun all the time. But they use that sun very efficiently, and very cheaply or inexpensively to</p>
<p>30:22</p>
<p>produce all this electricity. It's true. And then there's the physical characteristics of power. And there's the force, there's, there's things that are just a part of power, that keep and keep a community, like, like, I look at the lights here, and there's just, it's, it's power that's pushing, it keeps it stable. There's a force there, you know, I mean, these are, these are difficult questions.</p>
<p>30:49</p>
<p>These are interesting questions. I mean, that's exactly how interesting paradigms get created, how hypes get created, how they hit the wall. And it's no different than what happened with physics, right? I mean, we hit the wall before Newton came around, Newton gave Newtonian mechanics and that continued for a few years for a couple of centuries, hit the wall again, then Einstein came around. So it's all up and down. But the overall curve is, is on the positive and direction. And I gotta</p>
<p>31:21</p>
<p>tell you, that you're the first one that really addressed the fact that this is all great. But it requires power, it requires energy to do this, right, whatever this is, it requires, and it's, it's hot. So it requires a lot of power. And as you continue to scale more, and more and more, and and, and so we wrestle with, we want a sustainable future, and use sustainable and renewable type power. And yet we want this innovation to, and it's a balance. I mean, I'm glad you're smart. And I'm not</p>
<p>31:58</p>
<p>nothing. I think this happened, the same thing happened in the Industrial Revolution. That time, of course, we were unaware of its effects on climate. But we all realized that it required fossil fuel and energy to run pumps and motors, engines and all that good stuff. I mean, these are the new pumps, motors and engines, which are, I mean, in some sense, you can I say their software, but they still running on the hardware underneath, which still requires energy, which still requires cooling.</p>
<p>32:28</p>
<p>Yeah, yeah, you're absolutely. Yeah, I'm gonna tell you, it's like it. You know, you had the Industrial Revolution. And then we had all these talking about all the industrial and now we're at four Dotto, right. And, and it's still it's just it's a, it's a energy centric type of solution. Great thinking, great minds. Gotta have it. Gotta have that energy, some way, shape, or form. Brilliant. Brilliant. We got to wrap this up a look over my time limit.</p>
<p>32:59</p>
<p>Thank you so much for having me. I mean, I love to be part of whatever you folks are doing, because you're great. I mean, absolutely. It's exciting</p>
<p>33:09</p>
<p>times out there. And you're leading the way. And I and I could geek out on this stuff all day long and talk to people to go, oh, my gosh, that's cool. That's cool. And for me, it's hard to sort of maintain my composure. How do people get a hold of you? Look, what's the best way?</p>
<p>33:30</p>
<p>I think email is the best my first name dot last name at scribe linux.com. I would say that is I actually respond much faster and quicker to email than to my whatsapp or text messages.</p>
<p>33:43</p>
<p>Yeah, you're pretty. You're good at that. I have to. I have to admit you're very good at that. And that way Scry SC, r y. So you listeners out there ascribe analytics, a lope? How do you say your last name?</p>
<p>34:01</p>
<p>Agarwal? A? I mean, if my parents knew how to pronounce these things properly in English, they would have used you rather than me. So it should have been UGR AWS, but I'll look at what</p>
<p>34:12</p>
<p>yeah, you gotta reach out to him. Yeah, listeners, you're not going to be disappointed. You got a lot of passion, man. I like it.</p>
<p>34:19</p>
<p>Thank you. Alright, let's</p>
<p>34:20</p>
<p>do this. We're gonna have to wrap it up on the other side sphere not you're gonna have all the contact information for my friend. Look at anything else that you'd and don't come to me and say, Scott, I can't get ahold of the load because he is responsive. All right. Thank you. Staying Scott really enjoyed it. Joe fires there, my friend. Stay. We'll wrap it up on the other side.</p>
<p>34:41</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>34:50</p>
<p>All right. Once again, thank you very much for joining industrial talk and celebrating industrial heroes and learning from the very best in industry. Thank you to a loake for being on The industrial talk you go reach out to his stat card out on LinkedIn, I'm telling you will not be disappointed. Scry analytics SCR y analytics is the company. Come on facing. You need trusted individuals that know what they're talking about in the world of AI, ml and of course, predictive analytics. Alo, all right, I'm gonna challenge you. You're gonna look at those blogs, you're gonna look at those white papers, you're gonna say to yourself, how can I repurpose them? And I'm telling you right now, you give it a human component. Talk about it, interact, bring those articles, bring those things to life. That's what I'm talking about. Go out to industrial talk. Always find out more from the great people in industry. Industrial talk is where it's at. People, be brave, dare greatly hang out with a look. You're going to change the world. Thank you very much. Again, we're going to have another great interview right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/alok-aggarwal-with-scryanalytics-ai/">Alok Aggarwal with Scry Analytics</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Bettina Rotermund with Siemens IoT</title>
		<link>https://industrialtalk.com/episodes/bettina-rotermund-siemens-iot/</link>
					<comments>https://industrialtalk.com/episodes/bettina-rotermund-siemens-iot/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 12 Jan 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bettina-rotermund-siemens-iot</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Bettina Rotermund, Head of Strategic Marketing at Siemens about "Digital Transformation and Letting go of the Ego and Embracing the Eco".  Get the answers to your "Digital IoT" questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bettina-rotermund-siemens-iot/">Bettina Rotermund with Siemens IoT</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/46e60815-6910-4830-873a-afa903869c5f"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Bettina Rotermund, </strong>Head of Strategic Marketing at Siemens about <b>&#8220;Digital Transformation and Letting go of the Ego and Embracing the Eco&#8221;</b>.  Get the answers to your &#8220;Digital IoT&#8221; questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BETTINA ROTERMUND'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bettinarotermund/" target="_blank" rel="noopener">https://www.linkedin.com/in/bettinarotermund/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/siemens/" target="_blank" rel="noopener">https://www.linkedin.com/company/siemens/</a></p>
<p><strong>Company Website: </strong><a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bettina Rotermund with Siemens IoT" width="500" height="281" src="https://www.youtube.com/embed/ZOd0NiE97DQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, people, siemens, customers, industry, digital transformation, industrial, bettina, tina, digital transformation journey, world, trust, business, company, big, find, event, run, scale, iot solutions</p>
<p>00:00</p>
<p>On this industrial talk, we are talking IoT. We are talking about letting go of your ego and embracing the ego. We have to succeed with this innovation, this technology, we need to begin to embrace it. What are the strategies that we can deploy today for resilient business of success tomorrow, come learn with me, let's get cracking.</p>
<p>00:26</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's</p>
<p>00:44</p>
<p>go Alright, once again, thank you very much for joining industrial talk the place if you're in manufacturing, yeah, you need to be here. If you're an industry, yeah, you need to be here. If you're in the business of transforming the world changing the world for good. Right here, right now. This is the place for you. You know why? We celebrate the bold, The Brave and the daring greatly. That's industry. That's industry as a whole. Because you are bold, you are brave. You are daring greatly. You're changing the lives. You're changing the world. You're solving problems. Yeah. That's why we celebrate you on this episode of industrial talk out in the hot seat. I had a great time with this one. This is another great conversation. Bettina Rotermund. That's R o t e r M u n d. She's in hot tea and we're talking, you know, okay, we're talking IoT. And you're saying yourself, Scott, I don't want to talk IoT. You have to talk IoT. You have to figure this out. You have to be bold, brave and daring greatly. And figure this out. Maybe tippy toes in it. We're going to talk. Bettina is on the on the hot seat. Yeah, we do. Okay, we are sponsored by the IoT solutions World Congress, this is going to be an event. Right? This is an event, and it's May 10. Through the 12th. This year, in Barcelona, I have all the contact information out on industrial talk. Yeah, it's a must. If you're, I'm just telling you one of the things that is always pushing back. Yeah, you got to find trusted advisors when it comes to all of this great innovation and technology, but you can't ignore it. can't stick your head in the ground and say that, ah, it's not gonna happen to me. No, I believe that if you don't, if you don't take advantage of of this technology, figure out a way of navigating the waters in a way that is beneficial to you your business, then you're going to be out of business. And that's just a fact of life. Somebody is going to figure it out. So the key here is find trusted advisor, patina. Excellent advisor, just FYI. Okay, IoT solutions, World Congress, May 10, to the 12th Barcelona's location, and I've been there. It's a great, great venue, great environment, very collegial. It's a must 10 event. And we're also brought to you by the industrial IoT consortium. And again, we've got to be about education, right, we've got to learn as much as we possibly can, great location to be able to find information about IoT, and digital twin and anything else that is associated with industrial for Dotto, or industry for Dotto or whatever Oh my god. And that's industrial IoT Consortium. Check both of them out. I want to see you in Barcelona. That's, that is my challenge to you. See you in Barcelona. All right, here we go. Challenge. What is normal? What is normal what? We've just been going through just an absolute squiffy time within this pandemic. It's been hammering business, it's been doing the thing. So, I mean, I can, some days are good. Some days are not so good. You know, we're on we're off things. It's just a very fluid environment. And people want to protect themselves. And so they they make decisions in accordance with protecting themselves. So it's it is, but again, what is normal, where, what do we do? I think I think it's never normal. I just think that, that we've got to be bold, brave and we've got to just step out, we've got to think differently all of the time. I think legacy thinking that conventional thinking that was pre pandemic and all acceptable and all wonderful over here. I think it will be the death of companies. I think that that we we must, we must be catalysts. That is that's also an interview that I did with Tracy. So find that catalyst conversation because that is also A fantastic conversation about how you are just going to have to embrace all of this, this this change, do it. Now is the time. So I wrote down some notes because that's my, my, no, that's what I do. You know, my life is about working out, thinking about all of this stuff, and figuring out how to be able to communicate. One of the things that came out as a result of this conversation with Bettina, I like ecosystem versus ecosystem, I really believe that that is a just a solid sage advice. I think we have to, we can't we can't just hold our cards close to the chest, right? We just can't.</p>
<p>05:41</p>
<p>And I think we have to really, really begin to embrace that Ico, we don't have all the answers. Bettina, she's a rock star, by the way. All right. Another thing that I want to make sure that I point out, and I just plan it, food for thought, whatever you might want to do with it. And I think I believe success, whatever that is to find that success comes when people listen. Because if they don't listen, they're not here. If I don't care, you're not moving that ball forward, if they don't listen. So I think success comes when people listen, success also comes when people understand what does that mean, when we start talking about all this innovation, when we start talking about the technology is out there, are we just communicating in such a way that hey, look at me, look at me, I'm the smartest person out there. I'm using bigger words in the jargon out there. But nobody understands. And I don't think that that is an appropriate approach. Industry has smart people. It's, it's all over the place. They we do. They do. I'm not I'm not. Don't Don't Don't look at me for smarts. But many are very smart. But if we, if we don't get people to listen, and if we don't, if we don't make it the message understandable, and I don't think we're going to be successful. And I don't think some of the the, the challenges that we have out there like workforce management. Trust, deploy and technology if we don't, if we don't make it simple, if we don't make it consumable, if we don't put it in the hands of the people that truly deploy it, then I don't think we're going to be successful. So keep that in mind. Successor when when we can get people you know, success comes when people listen, success comes when people understand. Get rid of the jargon. Get rid of it, and simplify your message so that the masses can consume it don't make people feel stupid. Don't please. I don't like it. And quite frankly, I'm pretty easily. I'm not I'm not the sharpest tool in the shed. So if I don't like it, there are a lot of smart people don't, you know, definitely don't feel good about that. All right, Bettina Rodman, and let's see your stack go out there. Okay, cool, cool. Stack card, LinkedIn stack card, by the way. She's head of strategic marketing, Siemens IoT. Yeah, so she brings a lotta gotta got a lot of street cred out there. All right. And, and, and she's passion. And she's passionate. And she says, You'll, you'll get get it real fast that she's smarter than me, which is pretty much everybody. All right. Let's enjoy that conversation. Bettina, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world. How are you doing today?</p>
<p>08:49</p>
<p>I'm great. Actually, we have a bank holiday in Germany. So it's very quiet. And I love being on the show. Thanks for inviting me. Oh,</p>
<p>08:57</p>
<p>I didn't know you had a bank holiday. What time is it there?</p>
<p>09:01</p>
<p>Actually, it's a six and a half in the evening.</p>
<p>09:05</p>
<p>Oh, it's still fine. I don't feel bad now.</p>
<p>09:07</p>
<p>Yeah, that's time for doing interviews extra it is.</p>
<p>09:10</p>
<p>I see that you're drinking something and I'm thinking to myself, it must be coffee, but then it's 630 and we'll get to sleep. All right. For the listeners out there. PITINO give us a little background on who you are and why you're such an incredible professional.</p>
<p>09:26</p>
<p>Oh, thanks for the for the flowers. First and foremost. Well, I am the head of strategic marketing at Siemens for the sector of IoT in digital transformation, which is my field of passion because I truly believe that IoT and digital transformation can create a better world. I'm not the typical Siemens staff, you would find I'm only three and a half years with Siemens. I have a background in a lot of managing positions from sales to marketing, business development and strategy in a lot of other companies like Sony, and BMW. So yeah, I'm I'm still a little bit like the I would say the corporate rebel. I'm looking at things a little bit different. That's also why I enjoy my current profession and jobs so much that gives me a lot of, of playground to test new waters and to create something big and new. So I really, really enjoy the the field of play I'm in right now.</p>
<p>10:30</p>
<p>Yeah, they haven't said to the the white shirt with a tie yet.</p>
<p>10:35</p>
<p>Now, not yet, but I got a shirt with a bull's eye on it.</p>
<p>10:39</p>
<p>Yeah, I bet you do. Now let's Let's venture into this one. So a topic that comes to mind that I am. I agree with you. I believe that IoT digital transformation, industrial to for data, whatever you want to call it is transformative. I agree. There are obstacles. Why are is like, okay, and there's obstacles, and then there's messaging confusion. Because I don't even know if I put my little manufacturing industrial hat on. I don't even know where to start. Because it's, it's busy out there. There's a lot of cerpen going out on that old worldwide web. Yeah, yeah. How do we how do we industry begin to sort of put our arms around this, this incredible technology? What do we do?</p>
<p>11:30</p>
<p>Yeah, I mean, when we we talk to customers, and I love hearing them out. Because there's a lot of it seems like it's a super daunting challenge for them to start into IoT or to start their digital transformation journey, though, everybody agrees that it is a business imperative to stay in the game now. So when we talk to them, most of the time, we hear like the common four to five, which is I'm scared about that cybersecurity, if I put all my assets in the cloud, and then a hacker comes on bankrupt law, then it's about the asset management, how would I manage then those assets that I run from a remote perspective, then it's all about return of investment? And how would I ever finance it? And then it's a little bit about the value creation? What kind of use case what kind of solution would grant me any value? Or am I just playing on this this buzzword bingo. And the last one is, if I eventually will change my business operations? How does that play with this change management thing? Yeah. And most of the CEOs and CIOs and CTOs then are very good in this, this, you know, change management thing, because it's a soft thing, you cannot really measure it. That's why it's also like, Okay, if I change my setup, if I'm integrating a new business model, how would I make sure that my people can follow and can adapt to this new normal and this new circumstances that they're facing? The good news is, though, there are plenty of solutions to all of the five big, big things that I just mentioned. The bad thing, though, is there's too much and sometimes wrong and false communication about it. This is exactly what you just mentioned. Yeah, there is a confusion about what it is and what it is not. So I think the best thing to start is at the beginning, to ask that simple question of why. And we always ask customers this question, why do you want to change? Why do you want to transform? And do you have any vision how that should look like? Some customers do have a vision? And then it's about how do we bring customers to this point of execution? And some people don't? And that's just okay. Yeah. I mean, if you would ask me for a surgery on your leg, or whatever, potentially, I could look up a YouTube video, but what I feel prac to do with myself, Oh, no. So there's a need for guidance and navigation. And at the same time, there is not enough trust. And that also comes because there is no industry standard. I mean, if you if you look into the telecommunications sector, which understood very early, there needs to be a standard like Bluetooth and NFC in order to connect things. This standard is sometimes with the protocols for IoT is there. But there is no standard of how you run IoT projects. That's why people find it so difficult to trust one or the other party, and who would be the better party for their endeavor. And so what we usually do with customers, when they approach us is we, we have two ears and one mouth. So we try to listen twice as much as we talk. And if we talk it's rather asking more questions, to deeply understand what the root cause is and what the customer wants to achieve. And then it's about defining a strategy and from the strategy looking into these use cases. Yeah. And we we see a lot of buzzword bingo in the market?</p>
<p>15:03</p>
<p>You have no idea. I hear all the time, the lexicon is off the charts. And then new words that are an amalgamation of two words that I used to know. And now somebody out there in industry since I forgot to push them both together, and then it just blows my mind. But I mean, absolutely,</p>
<p>15:24</p>
<p>absolutely. And I, I had heard a conversation before Christmas, where somebody said, how many computers do I need to tie together to get a quantum computer and I was just like, maybe not. And that is, that is so understandable, because these words are just like in the air, and they are frightening these people to the bone. And I can understand that. Because I mean, it's not like buying a car and you spend whatever, 20 30,000 euros in your car, potentially, this is a double digit billion price tag that comes with retrofitting your, your factories around the globe. And so if you want to invest, you want to make sure that you're invest in the right things, and not into a buzzword that is nice to have, but it's not creating any value for you. So for us, the proof of value comes before the proof of concept, because the proof of concept is just is that technology wise, viable? But not would that bring you any kind of value in the sense of decreasing your bottom line in order to save resources or cut down co2 Or be process optimizing? Would it increase your top line by building up new business models that come out of your data that you aggregated and you analyze, and you got any meaning out of the data? Or would it help you to differentiate because you can offer a new service to customers based on these data, or you can differentiate against your competitors by having a faster time to value and time to market? And so these are a lot of questions that we we ask customers in order to get it right. Yeah. And then of course, what is what is needed is you do not hand over the reins of the company to somebody else in order to do IoT for you. This is something that you need to do in co creation, because there are so many things along the way that can happen, where you need to accommodate. And then you need to sit down with your customer and say, Okay, this is now a T crossing, are we going left or right? Because the Middle Way definitely will not work. And that is why I always advocate for start small and scale fast. Yeah, it's not that you would digitalize your whole business, or you transform your whole business, you start with one value creation use case. And maybe there is already a use case outside in the world that you can copy and paste in the sense of what kind of problem was that use case solving? And can I use this methodology? Can I use what is already there. So I would not start with zero. But I would start maybe with 40% or 60%. And then you're better off and then you're faster. And this is what we in Siemens try to do to come from one point in one industry and learn for the other industries and transform and transference pawn these kind of learnings into into different verticals.</p>
<p>18:24</p>
<p>So some of the things that I hear what you're saying, which is cool, which I agree 100%, because I hear it out there in the marketplace. What I would say, if I had my hat on, I'd look for some trusted advisor trusted person really trusted with the street cred of IoT, whatever that might be, whoever that might be. So trust is key from my perspective. I like the incremental I can handle that. It's not, you know, so overwhelming where I can't, I can't comprehend it. So starting small scaling from there. And then the other thing is that if I do start small with a trusted advisor, company, whatever that might be, and then I can truly manage the success meaning do I have a return on it? Did it meet our expectations? Did we learn something from it? One of the areas that I'm always struggling with is this concept of time. There, you know, if I talk to somebody, somebody's gonna say it's 18 months. And then I'll say, Well, why is it 18 months? Well, it's just 18 months, and there's there's nothing, there's it's vaporware behind that hole. It's like</p>
<p>19:43</p>
<p>and usually usually they will tell you it's 18 months and three weeks and two days and four hours and 22 and that is exactly what I meant is there's so many unforeseeable things on this digital transformation and IoT journey. which you need to take into consideration. And that's why it would be reasonable to give you a time frame which says is roughly this and this Yeah. And then you can can write again shot and then look into how this is developing. But at a certain point quality before speed. Yeah. So if you just look into the deliverable of time, but then you are not matching the scope, or the quality or the cost, then something, something is not sustainable. And that's why we see so many of these IoT projects failing, because they're not set up for success in the long run. It's like, okay, ticking the box, ticking the box, ticking the box and then done. And then what have you brought your people to the party, so they have a skin in the game, they can make decisions with you on what needs to be done. So they do not be repelled by the new algorithm, machine, software, business model, whatever you want to implement. Yeah. And the other thing is that sometimes it takes time on the way to test. And only if you thoroughly tested and any see that the value is there, and then it's working, then you should move on. And that's why we see so many people in this what we call POC limbo, or McKinsey calls it POC purgatory, they go they went for this POC and then they you know, in a sandbox environment, they saw that it was working, but then they are unable to scale or to implement it. Because you're it legacy system is a completely different thing than a sandbox environment. And that's why you should not try to boil the ocean, I would advocate always for trying to minimize the effort and try to look into what is the minimal viable product that you want to achieve? And then learn, test, make your learnings and then you can scale? And then maybe it's it's one conveyor belt in your factory, then maybe it's 10. Maybe it's then this factory plus another factory? And then also, I think, what, what, what keeps people from it is this, how would I ever finance that? Because they're unable to calculate, really a return of investment. And that is not simple. Because if you're setting up a new business model, which comes as a service, you have annual recurring revenue, and then you have OPEX, and CAPEX, and how would that all mingle? And what is the prediction for it? Because for most of the people, it's uncharted territory. Yeah. So also, you need to make sure that maybe you want to performance based investments, maybe you want a one time off, whatever it is, but you need advice from somebody who has skin in the game, but at the same time, it's not forcing you into either one or the other direction.</p>
<p>22:43</p>
<p>She was interesting. Again, you're hitting on all cylinders here. The financing? Yes, that could be overwhelming. I think that that is an important component. I think that the way you approach time, I think that that's important, too. What's interesting, is that there's a lot of headwind out there, and the headwind is being pushed back by the failures, right. And the, it's, it's, it's easy for me to find failures of IoT out there, right. It's hard for me to find successes. But then again, to your point, there are there are great use cases out there that are successful. And and again, I just get down to that that trusted partner, I there's no other way of getting it, because it's so buzzy out there. I just I just need a Sherpa of some sort to help. Eric carry. Yeah, during the back. Let's move forward here up this hill. That's how I look.</p>
<p>23:43</p>
<p>Absolutely. And I think you should look out for somebody who can master both sides of the column that climb. And that is you need to have a tremendous experience and expertise, which is not the same on the IoT sector. Yeah. So you, you need to know the language you need to know about the regulations and rules in that specific industry, as well as you need to have done it a couple of times, preferably to yourself, yeah, drink your own champagne is something that that generates trust immediately. And that's why also at Siemens, we we do a lot of these things that that we create to our factories ourselves at first in order to test them Yeah. And then you have a proven track record and you can say, Okay, I know that working outside as well. And that's the OT side of the coin and then there is the IT side of the coin. Now you need to master software you need to master algorithms in the future for sure you need to find a partner that is mastering artificial intelligence by far and to bring these things together because there is only value created when you bring it and OT together and merge these different worlds. Yeah,</p>
<p>24:55</p>
<p>yeah. See, that's another topic. Bettina that's a whole nother topic. So ot it conversion. I've been out in the field. I know what it's like, ot does not talk to it now. They might, but it's no it doesn't exist. And and it's it is this digital transformation journey is hinges upon that collaboration hinges upon the conversions. And then</p>
<p>25:20</p>
<p>yeah, because ultimately it goes across silos Yeah. So then you have the people on the shop floor, then you have these people in the IT sector that is doing all these these things that nobody understands, really. And then bringing these people together is like a cultural shock most of the time. And that's why we always say that IoT, we need to tear down the silos and you need to be open. And and that's what we always say, this is not we're coming from the era of ecosystems and running into the era of ecosystem. An ecosystem means everybody has a voice at the table. Everybody has a place at the table, but also everybody has a responsibility at the table. Yeah. And no company on earth has all the wisdom and no company on Earth can do IoT on 100% scale along the value chain. No one. Yeah. And that's why, and it's good, because, you know, Siemens is super in OT and it and bring these things together. But we are not super in ERP systems. And we are not super in CRM systems. That's why we have strong partners like SAP or Salesforce. And we bring those people to the table when they are needed. And also, when it comes to connectivity, there is a good reason while the telecommunications people are strong in 5g, and they are pretty much prepped for bringing the connectivity to the table. Yeah. And you should not be so egoistic and narcissistic, and saying, I can master everything myself, and then hear customer use your beautiful thing that I created for you. And then with a customer, you start with a square, and then in the end, the customer gets a circle, because you need to cut off all the corners on the way to the results. Yeah,</p>
<p>26:55</p>
<p>I've had that conversation a number of times where we just want it right out of the box. And then at the at the end of the project, it doesn't look anything. It's that box is on the shelf, and it's all customized. And that's another big. We don't want customization we want to we want to be able to deploy versus digital transformation from an agnostic perspective. Where I'm not me, manufacturer me, industry guy. I'm not bound by I got to live with the AI there's there's this beauty with this agnostic where I I'm not married, I can play that game.</p>
<p>27:34</p>
<p>Yeah, I mean, I mean, from a, from a vendor perspective, yeah, it would be so super nice. If it would be like, selling Billy IKEA shelves. Yeah. And then you deploy that IKEA shelf, and then the customer wants a door to it. That's, that's nice. Go for it. But that's, that's not reality. Usually, IoT projects are as individual as the fingerprint of the customer was signing for them. That makes it difficult in order to scale. Yeah. And then if you cannot afford it, the company doing IoT, because every project is 100%, New, then there's too much effort needed, and then it doesn't pay off. So what we all need to learn is there potentially is already a good solution outside in the world, and it is proven. So why not looking onto this the story as a meta level of saying, what kind of job to be done? Is this thing solving? And can I use the meta level of it the methodology, the approach, whatever it is, and build up my personalization on top of it? Yeah. And that is also where we go more and more at Siemens to look into how can we pick something that we did in one industry and and you know, make it valuable and make it working in another industry with another project with another customer. And then we bring the best of the best and the best experience in the best practice from one area to the other area, in order to speed up the whole thing? Because if we look at the time that is left for us on this planet to get these things, right, in terms of sustainability, first and foremost, digital, decarbonization, this clock is ticking quite loud. Yeah. And if we would start from zero all over again, we potentially miss the 12 o'clock Bell, and that would be very disgraces for all of us. So I truly believe that we need to be more open, we need to be more collaborative. There will be a lot of competition in the future. And that is just okay. Because asset no company on Earth can do it alone. And ecosystems is your best bet how to run your own digital transformation.</p>
<p>29:45</p>
<p>Segway, baby. That is a great segue to IoT Solutions World Congress now. It's a great event. Yes, it's a great event. been there a couple of times. And why is it in important for you Siemens to be a part of that event?</p>
<p>30:04</p>
<p>Yeah, various reasons. The one is, we are there because we truly believe in networks and ecosystems, and a lot of our partners will be there as well. And that's why it is very nice to use these kind of events, also to co create to talk to each other. Because in this interpersonal contact, there's a lot of energy. And there's always like this vibe of, hey, let's sit down and do something new together. So we really appreciate that one. But then first and foremost, we go there for our customers, because this is a place where customer can educate and inform themselves. And I think a lot of these daunting challenge of IoT is a humera. Yeah, it's not real, but it is, you know, your fear is perceived as real. And so this is a good way for Siemens to show, listen, there are a lot of resolutions and a lot of solutions and references already handy for you, we can do that for you. Because we already did that for 10. Our customers Yeah. And that gives a little bit of this feeling of it is possible for customers. And that's why when we go back, and we talk to customers in the follow up of these meetings, they always report is like, I've never knew that this is existing, and I never knew there is a solution. And there is an approach for this. And so it gives a good platform for customers to inform themselves to ask our experts to sit down and to evaluate opportunities. And that is that is why we love this event. So so much because it's really a pragmatic approach. Yeah, it's not this rocket science, why kind of working enviroment? It is you sit down, I show you what we did. And then we say, Okay, what what would be a way towards your solution, your individual digital transformation journey. And that's also when we are partnering left and right, with a lot of, of big players that are also there, then it gives more even more trust for people, hey, if these two pair up to do it together, it must be good, because I'm not locked in either or it's an open environment, I can I can run with my preference, rather than somebody telling me what I must do. So this is a it's an open exchange and dialogue format, which I truly value. And also in the past, the speaker assignments have been very well picked, so that they cover a huge variety. But at the same time, they, they give customers a starting point to start their their information and education journey, and come to an educated decision making in the end, what the next best step for them to take would be.</p>
<p>32:54</p>
<p>See, I like the crackling energy that exists at that event. Now, of course, it's been put on hold for the past couple of years because of the obvious the pandemic, but there when when it was rolling, it had it had such a collegial feel to it. And people are just there's energy there. There's an excitement. And and I want to make sure our listeners you. The reality is, is that you need to look at digital transformation, whatever that might look like you need to okay, it's it's got to be a part of your thinking. I know you're saying to yourself, Scott, I don't know where to start. IoT solutions, World Congress, events like that are a absolute must. So that you can go there, you can get educated, you can begin at your own pace, be able to consume the information that is relevant to you, and then be able to, especially at IoT solutions, World Congress, sort of springboard to somebody that might have other additional answers, and then be able, you know, they got tables around there that everybody just sort of congregates, and they sit there and they, they chirp and they think about the future and everything like that. It's a pretty cool place. But I just highly recommend highly encourage each and every one of you outside of finding Bettina, but to go to that event, and and just get engaged. It's it's a great they they put on quite the show. So</p>
<p>34:24</p>
<p>absolutely. Absolutely. And then I mean, it's it's for each and every one whether you're already advanced and a lot of IoT, or whether you're a newbie, and this is just fine. Yeah. Because it's nobody, nobody is telling you you already should have done it like three to five times. It is not true. Just start and get information small exactly and find the right right news and the right people to talk to and just get inspired by by the knowledge that is available in this concentrated form. You got what you want.</p>
<p>35:01</p>
<p>Yeah. And take that ego that exists on your lap right there and stick it on the shelf, and then start talking about how we can create an ecosystem that benefits you listener out there, because it does just begin that digital transformation journey, no matter what, find the people that that you can have that conversation, and you will know.</p>
<p>35:24</p>
<p>Yeah, and I mean, it's like, sometimes people are so afraid of these things. And guess what, I have an IoT application for my chicken. Because I have like, the chicken are pretty much like, like I am. And they they they break out. Yeah. And so when I haven't like a use case that says, if these chickens so the camera detects the chicken, if the chicken approach to near to the door and the door for whatever reason is open, it launches an alarm. Yeah, this just the Raspberry Pi with a little camera and an algorithm that detects the the silhouette of chickens when they get too close to the door. Yeah. Which is super simple to use case ever. It's it was a very good solution to prevent my chicken of running onto the street. So it starts small, yeah. Would it help to run a chicken farm?</p>
<p>36:18</p>
<p>No. That's</p>
<p>36:21</p>
<p>the Think of small things and then envision how you can scale it. And don't be afraid of these 3000 pound gorilla. Sometimes it's just a little little puppy on there is a little bit barking. And so I would encourage you to go to the IoT solution World Congress and figure out what would help you and learn from others. This is a good start.</p>
<p>36:42</p>
<p>So you've inspired me Bettina, How do other people get a hold of Bettina?</p>
<p>36:49</p>
<p>Oh, wow. First of all, I'm to be found on LinkedIn, very simple, Bettina, Rotermund. Search for Siemens, that's very, very easy. And then I hopped around a couple of events from the IoT world to IoT solution Congress in Barcelona. And, yeah, I think in the future, there will be even more because we're planning big things around IoT and digital transformation, Siemens, hopefully will launching in in the spring to summer. And then of course, the best way to interact is Twitter or LinkedIn.</p>
<p>37:28</p>
<p>All right, her name is Bettina. Last name is spelled R O T E R, m u n d. Did I get that right? Absolutely. Get a little comment there. And please go ahead means read</p>
<p>&nbsp;</p>
<p>37:39</p>
<p>lips in English. So</p>
<p>37:43</p>
<p>thank you. Alright, reach out to her get her get you will not be disappointed connect with her out on LinkedIn. Excellent job, Tina. Thank you very much for being on industrial talk.</p>
<p>37:54</p>
<p>Thank you so much for having me was so much fun.</p>
<p>37:57</p>
<p>Cool. Very cool. All right, listeners. We're gonna wrap it up on the other side, we're gonna have all the contact information for it. Bettina, Siemens, and everything else in between IoT Solutions World Congress, put that on your calendar. Make it a note you. It's Barcelona. How can you go wrong with that? Great bye. Yeah. All right. Stay tuned. We'll be right back.</p>
<p>38:18</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>38:28</p>
<p>Alright, that's Bettina. She says her last name better than I do, girl. I butchered it. But nonetheless, you got to reach out to her go out to her stack card. I measure everything in in the area of food and beer, high beer factor. You want to hang out with patina in a big doggone way. Reach out. She has answers. And you can trust her. Did you digital transformation is here. Find a trusted partner, Bettina. She'll set your right. All right again. IoT schools throw Congress is a conference that is in Barcelona. Yep, it's in Barcelona. And it is May 10. To the 12th. This year, put it on your calendar and it's also brought to you by the industrial inner IoT Consortium. Got to find out Gotta educate, alright. Be bold, be brave, dare greatly. Bettina is somebody that's bold, brave and Daring Greatly hang out with her, and you're going to change the world. Thank you very much for joining industrial talk. We're gonna have another great conversation right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bettina-rotermund-siemens-iot/">Bettina Rotermund with Siemens IoT</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<enclosure url="https://podcasts.captivate.fm/media/132a0c26-ad74-4876-a656-754924ff867a/bettina-rotermund-interview.mp3" length="49206274" type="audio/mpeg" />

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		<title>Eric Simone with ClearBlade</title>
		<link>https://industrialtalk.com/episodes/eric-simone-with-clearblade/</link>
					<comments>https://industrialtalk.com/episodes/eric-simone-with-clearblade/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 04 Jan 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/eric-simone-with-clearblade</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Eric Simone, Founder and CEO of ClearBlade, Inc. about "The obligation to making technology simple and consumable for the masses".  Get the answers to your "Technology" questions along with Eric's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/eric-simone-with-clearblade/">Eric Simone with ClearBlade</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/0d549c4f-a5ee-4859-b37b-b312b3ac7082"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Eric Simone, </strong>Founder and CEO of ClearBlade, Inc. about <b>&#8220;The obligation to making technology simple and consumable for the masses&#8221;</b>.  Get the answers to your &#8220;Technology&#8221; questions along with Eric's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ERIC SIMONE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ericsimone/" target="_blank" rel="noopener">https://www.linkedin.com/in/ericsimone/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/clearblade/" target="_blank" rel="noopener">https://www.linkedin.com/company/clearblade/</a></p>
<p><strong>Company Website: </strong><a href="https://www.clearblade.com/" target="_blank" rel="noopener">https://www.clearblade.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Eric Simone with ClearBlade" width="500" height="281" src="https://www.youtube.com/embed/HJmS4vgVKQg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>Business Beatitude the Book</h2>
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<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>software, building, infrastructure, industry, eric, 29th annual, company, ibm, selling, people, systems, masses, mainframe, late 80s, work, assets, fluke, iot, technology, industrial</p>
<p>00:00</p>
<p>On this Industrial Talk, we are broadcasting from the 29th annual SMRP conference in St. Louis. And we are talking about making technology simple, frictionless and available for the masses. Let's get going.</p>
<p>00:19</p>
<p>Welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's get</p>
<p>00:37</p>
<p>right once again, welcome to Industrial Talk the number one industrial related podcast in the universe. And I don't think I'm overselling that and we are broadcasting live from the 29th annual SMRP conference here in St. Louis, Missouri, wonderful venue, incredible. If you want to educate yourself, you come to this thing in the world of maintenance, reliability, asset management, and now we're throwing in technology in a big way. Big time. I want to thank Accruent and as well as Fluke Reliability. If I go up to their handy dandy website, I'm going to find a couple of things here is Fluke Reliability provides maintenance and reliability professionals, but data to do the job asset by asset, wherever they are, try to argue against that one, you cannot do not come to me and say I can argue that. And then of course Accruent. There. They're about real estate. They're about facilities are about asset management, of course, gaining insights to transform how your organization manages its physical resources. You need that they're great company. Both are great companies, great people, great solutions, no fuss, no muss, find out go to their website, you will not be disappointed. Alright, I'd say. We've got Eric Simone. ClearBlade is the company. You're the founder, right? I am. You're the bigwig.</p>
<p>01:52</p>
<p>Yeah. Yeah. You know, I like to pretend</p>
<p>01:56</p>
<p>he's smarter than me, which is pretty much everybody. And we're going to talk a little bit about modernizing in the infrastructure with intelligent assets, which is pretty doggone cool. But before we go down that road, because I'm going to geek out on that, give us a little background on who Eric is.</p>
<p>02:12</p>
<p>Sure. So, again, Founder CEO of ClearBlade, we've been at this since 2007. So we're not a young company, but we're not old. And prior to launching ClearBlade to focus on intelligent assets and edge computing software and, and IoT stuff, right, but I had a career at IBM, a couple of stints at IBM did some of the deal, Michael, I did not know I was I was a Michael was probably in grade school. When I started my career at IBM in the late 80s. I started off doing Air Traffic Control programming, no way. The DC area on mainframes. So it was a I was a young mainframe, were back in the late 80s. And then I spent a couple of years there, I did a stint at Johns Hopkins Hospital, I get to build patient intake systems as a 23 year old back in the day. And then I rejoined IBM in the Chicago area and sold was an engineer and sales engineer a client server software. So I saw the transition from mainframe to PC. And then in 94, I decided to leave the corporate world and move to the Bay Area and and do my first startup called compete, which we sold to a public company called efficient compete compete Incorporated. Yep. You had that compete. Competing corporate. That's great. Yeah. So it's, it's now proficient here in St. Louis. And that was a very, that's what moved me from the Bay Area to Texas. And and as of a week ago, I moved from Austin, Texas, back to my hometown of Libertyville, Illinois.</p>
<p>03:49</p>
<p>Good move. You wanted to do that? Yeah, I</p>
<p>03:51</p>
<p>did a number of reasons family, their sporting, sporting, and I wanted to put my kids into the same high school I graduated from, so they could get the true Breakfast Club experience. Many years later.</p>
<p>04:06</p>
<p>Yeah, that's pretty cool. Yeah, yeah. The first one. All right, let's do it. Let's venture into this. One of the themes that I like that you constantly and we're gonna we'll talk about it that you constantly sort of harp on in a nice way. Not a bad way. But it's, it's your obligation. You, as a coder, you as a programmer, you as a creator of systems, you're obligated to simplify. Yep, you're obligated for the end user to be able to achieve what they need to achieve without the fuss or muss because I would imagine you know that if it's hard, I'm not using it.</p>
<p>04:42</p>
<p>Totally true. I've seen it my whole career. So I used to be a programmer. Let's put like that. If you call me a programmer, my engineers here that don't laugh. But you know, I know enough to be dangerous. I know enough about what I've been through. Going from mainframe to PCs to the cloud. Bay Area craziness. And one thing that I've learned is we've got to make technology consumable by the masses. Yeah. And IoT specifically, has been, it's such a buzzword. And it's such a movement, it's real. And it's really difficult. And we have got to put software in the hands of the professionals on the plant floor. maintainers on the railway, right? In the buildings, that's not intimidating. It just has to be intuitive to use, and they shouldn't have to learn anything about coding or any of this technology example,</p>
<p>05:35</p>
<p>when, when I started this, you know, media thing, and I did it out as a result of trying to gain attention from my other company. I was concerned, I was nervous, because I just know, I'm entering into something that I really don't know. And then I was just surprised at how easy things were. And and, and I recognize and realize that there are just companies, they recognize nurses are saying, hey, for the masses, that's where the, that's where the value lies. And so and it is drag and drop, whatever, you know, you're not going to get yourself sideways. And</p>
<p>06:08</p>
<p>it shifted to in my mind just just a few years ago, actually, really 10 years ago, because as an engineer as a computer scientist, right? I sacrilege to say you don't need to code, right, right. To me, it's like, of course, you can't do this without coding. And I was a proponent back in the day of these visual drag and drop builders PowerBuilder, visual age was IBM's. And I built a whole business on that. And what I learned from leaving IBM and building that first business was, this stuff was great when I was demoing it around Chicago, right and selling it. But now that I have to use it at scale and these big projects, it doesn't work. Yeah, it really and this is why you don't see these tools again, right. And I actually see the industry making the same mistake for low code like, so no code is is a little bit different. It's not drag and drop and use these specialized tools. It's fill out a form and use, like, if you were to buy something on Amazon, you enter your credit card information, right. That's what no code means. It means I'm typing words to say things like, allow the farmer to say turn on fan when temperature in greenhouse 16 is above. Right, right, right. Yeah, turn up 75 degrees, or whatever. And they're just typing that in. Right? So it's natural language, usually language,</p>
<p>07:28</p>
<p>natural language. That's pretty tough. And cool. Now, you're going to touch upon a subject matter that I'm quite interested in, is because we have all this buzz out there about industry for Dido and digital journey and blah, blah. And and one of the areas is just infrastructure. Yep. That is, it's like, you know, that is a business that's been around forever. And it's just, you know, we've got assets that are 70 years old, what are you thinking? And I don't I don't have an answer of how you do that.</p>
<p>08:01</p>
<p>Very carefully. Yeah. Well, one of the reasons we focus on infrastructures, because that's what the the industry led us there. Right. So as we started selling our software, we were selling into industries like rail, yeah. Big iron, right? into building facilities, into aerospace into agriculture, right. And so when you start looking at the definition of infrastructure and critical infrastructure, it's things like energy, water, transportation, agriculture, right. So so when I looked at those boxes, like, okay, that's, that's broad enough for our software. I mean, there's a lot of criticism, sometimes you get for thinking broad and having that vision, you can't possibly attack all these industries at once. What if the software's not industry specific and customizable enough for any of these industries? And then you go work with the partners that know those industries, know those customers? That's, that's our go to market strategy. And that's what we do.</p>
<p>09:07</p>
<p>When you say that you're going to work with these partners who are partners, like what do you mean by partners?</p>
<p>09:12</p>
<p>So great question. People who know their customer, who know how to bring the best technology to bear both hardware and software, but are building bespoke solutions over years of development, their trusted advisors that know your manufacturing operation or know your rail operations, or know your aerospace operations. So when they know about our company ClearBlade, and they said, Look, we can combine ClearBlade software with the sort of sensors and gateways and it can stream data into your ERP system, your your enterprise, your enterprise systems, right, right. And then we can give them results in a matter of weeks or a couple months by configuring Software as opposed to building from the ground</p>
<p>10:02</p>
<p>Great stuff, don't get me wrong. Okay. So I'm just my, my, my head is swimming, because let's take, let's take utilities, let's take the infrastructure of utilities, there's a lot of a lot of things happen in there. And a lot of people are talking about it. And I think to your point, I think there's a gap and the gap is people that really know what the problem is. And really leaning on that there are just companies that are out there saying, Yeah, we're going to be doing this and we throw it out there. But do you really understand what's going on?</p>
<p>10:39</p>
<p>We don't, I'll tell you right now, I've got customers, that their, their full picture of what they want to do doesn't really get revealed to us until later. But what the partners know, they're, they're playing in their mission. So so we are, we are a vendor of software, right? You should, we shouldn't be in there directly selling anything, we should be working with a partner. And to to understand that bigger mission, right? If working with a utility specialist that understands what they need to do to modernize their existing infrastructure, and then applying the right software products, and hardware products to that solution. We've got great examples, we can tell you all of the reasons why our edge compute or IoT or AI is fantastic. But without that specialist in the middle, you're going to have we're going to struggle, because you've got to be able to identify what the business</p>
<p>11:39</p>
<p>and you know it, this is human right here, if you lose credibility, if you don't have that, that, that that subject matter expert, whatever, that individual that has the street cred that understands that business, and you come in and you you go round that individual, yeah, you're gonna screwed up and and then all of a sudden, whatever strategic initiative that they want to do, it's just thrown it's like, this is This is bull.</p>
<p>12:06</p>
<p>Yeah, you got it. And I'll tell you, our biggest challenge is, people that make their money, building things paid by the hour, not saying these companies are bad, but there's a lot of people out there building the same wheel over and over and over again. And they make a lot of money doing that. And there's internal fiefdoms in these companies where look, it's really cool to go build an IoT system, because that's your, you're an engineer, your software engineer, this is what you're paid to do. But it's not the most efficient way to go about doing but</p>
<p>12:39</p>
<p>that is been the point, especially with the infrastructure companies, right? They have these these, you know, patchwork type of legacy systems that it's like, yeah, I got that one, oh, I bought that one, they sold this, and they don't talk together, and then all of a sudden, you're trying to figure out what to do. And that's it. It's just, and that's just one organization over here that has a different set of</p>
<p>13:01</p>
<p>oh, it's, it's so so going back again, in time, which I love to do, you go to the late 80s, right. And one thing I learned is these enterprise systems, they don't go away. They, these are major investments from these companies, they evolve, right? And you better know how to work and play nice with those big systems, and be a valuable component. So play nice with others other software, other hardware, and be that flexible, flexible piece of software that can tie this stuff together. Yeah.</p>
<p>13:34</p>
<p>That's, that's where it's at. That's where it's at. And if you have any of that strategic to you, let's just put it this way, the infrastructure, the world of infrastructure has to do it, there has to be some way of strategically transitioning, it's not going to happen overnight. It's going to happen. Well, who knows, right? Just gonna have a lot of people.</p>
<p>13:53</p>
<p>And I'll tell you intelligent assets, right? That's a term that we use, that is focused on the operator, the maintainer, the business person. And that's a shift for us. Because we were selling to the technology, people look here, here, your picks and shovels, before the pandemic. And then what happened during the pandemic, is the customers that continued to buy, were buying in buying the value of intelligent assets by adding sensors into their operation, adding edge gateways in but using our intelligent asset system. So when we looked at the future, which looked pretty bleak a year, year, year plus ago, right, so let's go double down on that and make our intelligent assets system better and really focus on the end user, not the IT department and the developer. Now, of course, we can't cut those people out. But we already built for them. So once we built this application over top of it, to work with the people that run the run the machines right out in the field, then And they started using it, then it starts getting involved say, wait a minute, what are you using here? Oh, let's open it up and do more and then we give them that capability to so we just go in in a different manner. Now</p>
<p>15:10</p>
<p>see, and I like that because that is really where the rubber meets the road are the operators are the one that keep the assets running and doing whatever they have to do. And they do a great job.</p>
<p>15:17</p>
<p>Well doesn't happen. Software nerds, right. So we there's so much to build. We shouldn't be building it all. There's other high level things to do with AI and ML and other stuff. So upskill that stuff, right?</p>
<p>15:29</p>
<p>There's a lot out there it is. I don't know how you guys keep up with it. Even I get it's never boring. It's never boring. How do people get ahold of you?</p>
<p>15:39</p>
<p>Eric Simone at ClearBlade.com e si, m o ne. Okay, good.</p>
<p>15:45</p>
<p>Oh, you don't have a.in there. No dot between Eric and somoni.</p>
<p>15:50</p>
<p>You know, the dot gets scraped away anyway with the server. So it's actually meaningless. That's it. That's it. Technically it is. No matter. Just so you know. You can put as many dots as you want in there.</p>
<p>16:06</p>
<p>Make a note of that listeners. The dot doesn't matter. The dot doesn't matter. Was that on a bumper sticker, the doc doesn't matter. I love it. Wonderful. Thank you very much for being on Industrial Talk. By the way. You did a great job at the roundtable. dealio SMF. Be</p>
<p>16:21</p>
<p>glad to get moderators.</p>
<p>16:24</p>
<p>Oh fest right here. All right, listeners, don't worry, we're gonna wrap it up on the other side. After the break, we're gonna just make sure that you get get the right information about Eric. And if you need to get a hold of them kind of get on you. We're not going to be disappointed. I'm just telling you right now, you're not going to be a disappointing</p>
<p>16:38</p>
<p>answer as many dots as you want in there. Yeah. Because the server doesn't</p>
<p>16:41</p>
<p>care or whatever. It doesn't care. Dot person. All right. Stay tuned. We'll be right back.</p>
<p>16:47</p>
<p>You're listening to the Industrial Talk Podcast Network.</p>
<p>16:55</p>
<p>All right. Eric, smoke, thank you very much for being on Industrial Talk. And we were broadcasting from the 29th annual SMRP conference. Booth is in your pipe and smoke it. We've got to make technology simple. We've got to remove the friction. We've got to make it available to the masses and put it in the hands of the operators. And that is a must if we are to succeed in this digital transformation world that we are venturing into. We can't put any roadblocks in the way that's Eric Simone. Reach out to him LinkedIn also thank you to crew and as well as Fluke reliability for your sponsorship. Go out to their both websites. Great company, great people, great solutions, solving problems. accruing Fluke reliability, make it happen. happen. All right. Be bold, be brave, dare greatly hang out with people like Eric. Be bold, be brave and daring greatly. You're gonna change the world. Alright, we're gonna have another great interview from the 29th annual SMRP conference shortly</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/eric-simone-with-clearblade/">Eric Simone with ClearBlade</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Yi Chao with Sea Trec</title>
		<link>https://industrialtalk.com/episodes/yi-chao-with-seatrec/</link>
					<comments>https://industrialtalk.com/episodes/yi-chao-with-seatrec/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 03 Jan 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/yi-chao-with-sea-trec</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Yi Chao, Founder and CEO of Sea Trec about "Innovative solution to Mapping the Seafloor that will benefit the world".  Get the answers to your "Seafloor Mapping" questions along with Yi's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/yi-chao-with-seatrec/">Yi Chao with Sea Trec</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5b6dd065-37d8-4c13-ac92-b4655b2aae3d"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Yi Chao, </strong>Founder and CEO of <strong>Sea Trec</strong> about <b>&#8220;Innovative solutions to Mapping the Seafloor that will benefit the world&#8221;</b>.  Get the answers to your &#8220;Seafloor Mapping&#8221; questions along with Yi's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>YI CHAO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/yi-chao-06023848/" target="_blank" rel="noopener">https://www.linkedin.com/in/yi-chao-06023848/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/seatrec/" target="_blank" rel="noopener">https://www.linkedin.com/company/seatrec/</a></p>
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<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Yi Chao with Sea Trec" width="500" height="281" src="https://www.youtube.com/embed/tr6NDfxeGOw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>ocean, map, sea floor, technology, seaweed, ships, data, satellites, robots, sea, innovation, find, industrial, ocean floor, work, charging station, offshore, wind farm, talk, conversation</p>
<p>00:00</p>
<p>On this episode of industrial talk, do you chew? Now? Did you know that we have only mapped to 20 20%? of the ocean floor? Just 20? And did you know we know more about the surface of Mars and the Moon than we do about our ocean floor? This episode, we're going to be talking about how do we map it? What's the technology? And why? And why is it important to you and me and the world? Let's get cracking.</p>
<p>00:34</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's get right</p>
<p>00:52</p>
<p>once again, welcome to industrial talk a place a platform that is dedicated to you industrial heroes, the companies that get it done, you are bold, you are brave, you dare greatly. you innovate, you solve problems, you're changing lives, and you're changing the world. Take that to the bank. That's why this particular platform is dedicated to you. Because yes, we need to celebrate what you do. Alright, we're also sponsored, we're sponsored by NEOM, that is the community of the future. You got to go out to neom.com. They're putting all this innovation, this technology into action. That's NEOM.com. Find out more as well as CAP Logistics now. You know, as well as I do, you know, as well as I do? Absolutely. That supply chain logistics. It's a big deal. We all know that now, you need to find a trusted partner, Cap Logistics go to caplogistics.com. Let's get cracking. So having this conversation, his name is E Chow. He is the president. Well, no, he's the CEO and founder of Sea Trec. Yi. He his his purpose, his vision, his passion, is mapping the sea floor. And Yi, we're gonna have a conversation about why that's important. And it is, and the technology, the innovation is all there. It's making it happen is the the real challenge. But he is going to tell that story. Before we get into that conversation. I've got some questions. As as I go down this road, and we start talking about all the innovation as we talk about manufacturing, as we talk about industry as we talk about industry for Dotto and all of the things that are taking place, the speed, the velocity of how this this new world is happening, and how it is impacting your life, my life and everybody's life around the world. The question I have is, is this this industry for Dotto manufacturing, ag whatever? Is it going to solve many of the problems that deal with, let's say important stuff like food, important stuff like water, important stuff, like power, and, and health and everything that's associated with that? Does this technology does this innovation, make it cost effective for others that might not have the financial resources to be able to do it? And the reason I'm saying that I'm reading, I'm leaving the book, where is it? I don't know where it is. Anyway, we start talking about all the technology, the innovation, and the really incredible thinking that is existing out there. And my my thought goes to, well, that's great for a lot of these big, gigantic businesses where they can, you know, dip their toe in the water and make a mistake, you know, suck up the the cost associated with it, do it again, they're able to have that luxury to be able to do that. Now I believe me personally, I think it's a really exciting time. And it's an exciting time because the I believe this technology will be cost effective, will be driven down will have the ability to be able to look at our food. Now this is this. I learned this a couple of days ago 30 to 40% of all food manufacturers produced feel it's probably plus or minus. If you are a farmer Please don't hit me too hard. 30 to 40% is just a is last 30 to 40%. That's a hell of a statistic. How can we omit eliminate that waste? How can and and increase the yield a limit ate the waste, there's some real benefits. Does the technology have the ability to be able to do that? What are the solutions? Is it cost effective? Or is it just way out of the possibility of even deploying, so that we never see the real benefits associated with this innovation? The same thing with water? The same thing with housing, right?</p>
<p>05:23</p>
<p>Is this technology and I just posted out to you is this technology, this innovation, where we are today, able to address those fundamental health, right, those fundamental benefits of living in a society, right? And then we can start talking about the other cost elements and all of this good stuff. But if you just look at it, specifically, from the point of are we meet? Is this technology, enabling us to meet basic needs? Food, water, shelter, health, and education? Huge? We should this is unacceptable, we should be able to have a greater education and is a renaissance when it comes to this. I just throw that out to you? Or does things get in a way due? And I just don't, I love big, big companies, they do a lot of great things. They're able to do things, they're able to push the envelope, they're able to innovate. But how do we create this wonderful world that everybody has access to all of this great thinking, technology, education? Just throw it out there? I don't have an answer. I do my part. My platform, the platform industrial talk, has an education component has a marketing component has has just a component that is dedicated to other entities, other countries that need access to information and education and technology. That's my little plight. All right. You Ciao is the individual in the hot seat. Again, co founder, C track is the company TR, E. C, that C track and you'll get the, the innovation is fantastic. I was dazzled by the fact that we do not know what 80% of the ocean floor, we don't read it good. We're able to sort of map ports that are near land, right. But then when it comes into that, you know, the the major parts of the waterway, now we just have no clue, the technology, the solution by sea track by team he is able to run these buoys indefinitely. They're able to charge the batteries, they're able to leverage what exists out there in the water and be able to charge battery. I don't need to go into it. He needs to go into it. So enjoy this particular conversation with he he Welcome to it does real talk. How are you doing today? Wow,</p>
<p>08:10</p>
<p>thank you for the opportunity to see you. This is great.</p>
<p>08:12</p>
<p>I mean, I'm looking forward to this conversation just because the listeners offline, we just sit there and chat and talk and talk more and, and and we're missing out on a lot of recording opportunities to to pick EES brain by the way, it's why I but it's sounded as A e i o u e. So make sure that you note that and when you go out to his stat card out on LinkedIn, it's why I ch a Oh, put a little comment in there. You got si trick that's s EA t r e c, you will find them reach out you will not be disappointed. Alright, before we get going, we've got to get know who you are. Give us a little background on who you</p>
<p>08:53</p>
<p>are. Yi, I grew up in China, I got a bachelor degree in college and physics. I came to Princeton to get my PhD in oceanography. I spent 20 years work for NASA Jet Propulsion Lab in Pasadena, Los Angeles. And I developed this technology, which is really, I cannot I cannot go to bed without seeing it as commercialized. So I left Cal Tech a few years ago spin off C track to develop commercial product find a wide range of applications. So here we are today we see trek.</p>
<p>09:30</p>
<p>See it's pretty cool. Now listeners, we're going to be talking a little bit about what that means, what the what the business is. But for the most part, what interested me about this particular conversation is that we know more about the surface of the moon and surface of Mars right? Then we do about our ocean. Can you explain a little bit about that and why this is so important. Why do we need to track the ocean?</p>
<p>09:57</p>
<p>It's totally that's that that's a statement you'll find A newspaper in a magazine. So we know more about surface of the moon on the Mars than our sea floor. It's just very difficult to map the sea floor, you need a lot of ships, you need big sonars driving around the ship around the globe to measure every part of the global ocean. So estimated to take about 300 ships dedicated for the entire year not doing nothing else, but mapping the sea floor. So you can easily multiply $50,000 a day, that's almost $5 billion to map the entire sea floor. So there's no single agency organization committed to come out with $5 billion to map the sea floor.</p>
<p>10:42</p>
<p>Yi, I don't have it. Sounds cool. But I would you know, what I would do, I would help you. Why is mapping the sea floor. So doggone important?</p>
<p>10:54</p>
<p>You can think about many ways you can think about navigating your next destination with the Google map with 80% holes. So basically, nobody wants to drive their cars in the Allman unknown area with the 80% gap of the Google map, right. So that's just a fundamental way to have a map in the ocean to help us to understand that protect the ocean and the planet. And there's a lot of ocean applications and operations I see need a precise map. And that's why for regional effort, people go out to do a dedicated mapping. If you put a wind farm in the ocean, for example, you'll need to map the sea floor, you want to put offshore farming, you want to explore what the resources in on the sea floor, the first thing you need to do is go map them. So you want to protect them, you want to understand them. And you'll also want to put in a sea floor map in the climate models. So you can you can know the flow and the circulation, how they regulate the climate and the weather. So near the mountains, subsea mountains, a lot of habitat ecosystem, we don't really know. So we want to know them before we lose them. So I better protect our ocean and planet.</p>
<p>12:11</p>
<p>Your your map analogy. 80% accurate or 80 not 80% accurate with Google Map. I think, oh, Mapquest. Remember Mapquest. Yi. That's such a software off a couple of rabbit holes a couple of times, because that was not accurate. I feel the pain. Now. Yi. Why? Why would I? Let's let's talk about mapping. Because the key here is that 80% of the ocean floor is not mapped. Is that correct? or more?</p>
<p>12:44</p>
<p>Correct? Yi. 80% Roughly depends on the if you near the coastal of the US, US, Japan, Hawaii, they are 90% map charted, because we have a lot of ships with a lot of utility of those places, places going to south of the south of the equator, some of the coastline around developing underdeveloped countries. 80 90% of ocean is charted.</p>
<p>13:09</p>
<p>And seen, it's sort of you showed me a map and and what I was fascinated by is just, it's it's not it's, it lacks coverage, your map in the floor, don't get me wrong or map in the scene. But it's still very sort of line here line their line. And and it's somewhat suboptimal at best. Now, if I was interested in, in putting out a wind farm out there, okay, there's my location. I've done my study. This is where I want to plant my wind farm. But why wouldn't it be beneficial or? Or why wouldn't I want to sort of a case by case instead of doing big bang, I just go to that one locations that got them out? But</p>
<p>13:57</p>
<p>Yi, there's a lot of different customers in different areas, and then the interested at different applications. So the first thing they do they spend a lot of time charter boats to go out the map and sea floor, there's no iPhone, or Google Maps, you can call to the ocean, saying I'm ready to start operation tomorrow. So that's really the first task for any offshore operation. Could be wind farm could be aquaculture could be seafloor mining. Could it be exploration just to understand what's on the sea floor? Before you start operation, you'll save people resources, you reduce the fossil fuel, carbon co2 dioxide emission. So there's having a map to guide our operation is a fundamental information we need to have</p>
<p>14:49</p>
<p>an eye agree with you 100% I was just it. We got it. We meet we have maps all the time. It just says the beginning of time we've had maps right exactly hundreds of years. Wow. It's like it's amazing. Now let me ask you this one question, aren't we? Aren't we mapping? The floor? Are don't we have buoys out there? Don't we have equipment out there? What's what's, what's happening out there?</p>
<p>15:12</p>
<p>Yi, traditionally, the sea floor is mapped by ships. So you have a big sonar you put on the ship, most of the ships have sonars. And so wherever they go, they map the sea floor. That's why if you look, the sea floor data is Oh, go by straight line, the wherever the ship goes. So near those islands in Hawaii, you have a radiated to every continent. So those are the mapping we have so far. In the last 20 years, we have been developing robotic vehicles like autonomous underwater vehicles, they called au V's, and they can carry sonars. But they The problem is, oh, this sonar, autonomous system, right, powered by batteries. When the battery runs out, you need a mothership nearby. So at the end of the day, by the end of the day, you'll still have to use expensive ships. So what we started about 10 years ago to ask the question, can we recharge battery by the sea, we have unlimited ocean thermal energy associated with temperature difference if we can find a way to recharge your battery autonomously. And then we have a robot can die can swim can map the sea floor continuously without expensive ship operation. So once you remove ship and people in the loop, then you can scale so you can deploy hundreds or even 1000s of these 10s of 1000s this robot and they can map the sea floor just like your Roomba machine vacuum you see for that room floor when you go to the work when you</p>
<p>16:45</p>
<p>liked that product. Because anyone? Yi, Yi. And if you ever want to think about getting a robot, do so because they do a good job they do. I have</p>
<p>16:54</p>
<p>one, I have one in my house, too. The problem is half the time they die under my sofa, they cannot find a way home to get a charging station.</p>
<p>17:02</p>
<p>That's why you have the app. And he got to try to find it.</p>
<p>17:07</p>
<p>So our goal is to turn the ocean thermal energy reservoir into a charging station into energy source, you can recharge your Roomba at the sea mapping floor, and you can scale up to have 1000s of these robots working for you.</p>
<p>17:23</p>
<p>And it will just last indefinitely. Really, right?</p>
<p>17:26</p>
<p>Yi, not well, not almost so hard. You can't have 100,000 miles or something where fail either mode. So So almost indefinitely.</p>
<p>17:36</p>
<p>Yi, but but then then it does what it needs to do recharges the battery, it utilizes the thermal Cline's to do whatever it needs to do. And and then how does it send data? What what technology is there to say? Got it. Cool data. Now I got it. I got it, I got to receive it. Yi, completely sustainable</p>
<p>18:00</p>
<p>recharging by the sea. So we, we prevent people dumping batteries in the ocean. So that's one value added to our system. Every time the robots come to the surface, they can talk to the communication satellite, there's a Iridium satellite network there. 40 Plus satellites. As you know, in the future, as we launch more and more micro satellites, you're going to stream videos, every part of the planet. And we're going to talk to the satellite every part of the ocean. So that's not a problem with that transfer data getting cheaper, as more company getting into the satellite communication. And now we can essentially transfer data in near real time.</p>
<p>18:41</p>
<p>Pretty cool. Yi, it's, it's a pretty cool future. I like the ability to be able to do that. Now. In the case of thermal clients, I get it I get the technology and the temperature, very differential, all that good stuff. Got it. What do we do about when you start going further north and further south in the water where the temperature variation is, is not as drastic?</p>
<p>19:08</p>
<p>Yi, that's a good question. To start up the ocean have sufficient temperature gradient, once you dive into hundreds of meters, there are about 20 30% of ocean there's just simply not enough temperature difference. And then you have to use recharging systems by the time of the battery close to runs out like your phone have one bar left and your robot had to be smart enough to say let's find a nearby temperature difference and now it's almost like a next gas station where it's the next gas station so your find the right place either near the coast, you have a charging station, or you'll find the closer to the to the subtropical area you have sufficient temperature difference some area doesn't have temperature difference in the winter time. So you're trying to use our conserve more energy, and then you harvest more in the summer when the thermocline get re established. So there's a number of different strategies, there are charging station near the coast connected by the fiber optic cables. So that that technology already exists. So if you are if you can swim near the coast, that's great. You can get charged by cables, and you can swim nearby temperature difference you can you can get any electricity from our charging station.</p>
<p>20:28</p>
<p>One of the things that I want you to expand upon just ever so briefly, in our conversation, you said the benefit what, among others, a benefit of mapping? Is how ships navigate the ocean, and they can be more efficient. Can you expand upon that a little bit?</p>
<p>20:46</p>
<p>Yi, mapping sea floor, it's the first applikation Were going after it's such an obvious target to fill the gap is everybody recognizes it that the need is not being met. As we expand the commercial application, we can start to ask the question what additional data we can collect in the ocean ocean base ocean is such a plays such an important role in climate in our economy, the blue economy, and we need to a lot of data. The problem today is ocean just very hard to collect data from physical state of the temperature and salinity to the chemistry, the biology and also the productivity. And then the even the sound noise in ocean. So there's a lot of information is three dimensional is that's why it makes it so difficult. As a satellite oceanographer work for NASA 20 years, you can learn a lot of satellites, you can measure the surface, but that's only two dimensional. And there's no information below the surface unless you send the ships or robots into the ocean. So as our energy capacity increases, we can start caring more sensors start to measure more parameters in the ocean, such as we can monitor the flow field, the velocity in the ocean. So when the shipping company, have a ship go from Singapore to San Francisco, you know, rather than a wedding storms, you can also die in a smartphone to ask the question, do we go against the current or go with the current? Can we say feel 10%? Or do I have do I have to arrive there on time what I can do to preserve my field consumption, I can slow down, I don't have to get to San Francisco. By that day, rather than waiting and create noise offshore, I can take my time I can save 10% 10% of the shipping cost is a huge amount of costs. And that the co2 emission into the atmosphere?</p>
<p>22:51</p>
<p>Yi, it's more than 20 bucks. That's for dollar. But I what I do like is the simple fact that I think you you once you put that technology in the water, wherever it is, whatever that looks like, you're you're you're able to begin the collection of data, no matter what it is that three dimensional data, it might just start with, Hey, we just map on the floor. But the asset exists within the water, then you can say, hey, you know what else would be good? This and then this. And and it's not as if the the analytical capability doesn't exist. Nor it? I mean, we all talk about it got to go to the cloud. You're storing all this data someplace gotta go someplace. But it's all doable.</p>
<p>23:41</p>
<p>Yi, think about us is provide this platform is scalable. We can have Yi, a million of these robots if you want to. And we can carry a variety different sensor, some of them sensor, we never thought about today, maybe a year from now. There'll be a new blue economy. Yi, need information. They can carry this give us a sensor, we can attach, we can deliver the data to the cloud. So the customer doesn't have to deploy 10,000 robots, because robots already in the ocean automatically have incremental cost. You can deploy to put in a sensor into our platform, get the data from the clouds. Yi, you know, you can prescribe the data just to show up on your smartphone. You can make decisions, you can use the information rather than, Oh, I need a two years to charter a vessel to buy 10,000 robots. And then to go out to collect data. You can start your operation tomorrow,</p>
<p>24:38</p>
<p>boom. And it's it the analogy that I see in my head this is but with utilities, you got poles, you got many power poles up, up, up, up, up and in on ELLs poles. There are multiple carriers on the pole because it's there. The same thing exists it's a it's a joint solution to be able to deploy out in the water. Whatever, whatever the convergence of technology requires. It's there. Yi, it's like Yi, cool.</p>
<p>25:09</p>
<p>Yi, think about we take for granted, there's a weather stations. So weather station, we launch belong every 12 hours. And so you have a 3d data. So you can get your weather prediction. Every point, you put a zip code, the weather forecast showed up, right, because of the weather station everywhere. And then think about the ocean. There's only a handful of moorings and buoys today, and think about us, we are enabling, putting weather station in the water everywhere. And they can dive 2000 meters to collect the data if necessary, or they go to a 500 meters, whatever depth you can control them. So you basically get this three dimensional weather data in the ocean. You can you can use you can use for different industries, whoever goes utilize ocean as we get to food and biofuel and co2. Everybody have have a stake in the game to protect our oceans to use the ocean.</p>
<p>26:11</p>
<p>And the other thing, there's a safety component, right? There's better predictions, better modeling better, whatever. Anything's better, right?</p>
<p>26:20</p>
<p>Yi, navigation, some of the summer mountains in the sea man, there are 30,000 SEMO in the ocean is uncharted or poorly charted. Because if the ship doesn't run the on top of the SEMA, and you don't really have a map, so you have the 30,000 Mountains in ocean, you roughly know where they are within couple miles because satellite tell us so. But you don't really know how tall they are, what kind of shape they are. And then if you have a diving vehicle, you know, you can hit the mountain you can get damaged.</p>
<p>26:53</p>
<p>Yi, it's hard. It's hard to see ever have a decent picture. I mean, it's one thing to have a diving vehicle. I mean, somebody could dive and you know, go right up to it, but you can't see it and they can't see the girth of it. Oh, that's That's it? That's pretty.</p>
<p>27:09</p>
<p>There's a lot of men, manned and unmanned vehicles in the water. Nico's map to safety. Yi, navigation.</p>
<p>27:17</p>
<p>So you're happy at Sea Trec. But But what are the what are the roadblocks? What what are we dealing with here? Why is this? Why are we able to get all warm and fuzzy about you know, what Elon Musk is doing? And yet we just ignore the majority of our our world.</p>
<p>27:38</p>
<p>Oh, that's interesting question ocean is far away. I think for most people ocean is far away there. And that they don't see it every day. They don't touch it every day. And we don't really our our launching robotic vehicle is not as glamorous as launching satellites. And then you see the rocket $100 million dollars. It's not ocean is very tough environment to work in is all the other things. And as scaling that take no brainer technology to the ocean also is very time consuming. So ocean is very challenging to work with. And they're very hard to test. You can you cannot do a lot of experiments unless you go to see. So that's really make our engineering a cycle. Each iteration is much longer. So break take longer to bring the hardware, which is hard enough hardware compared to software. Now hardware have to deploy in ocean, tested in ocean sometime take months take years just to learn one lesson, right? Those who want iteration, it's not software, you push the button you update version 23. Right. So for us, that's really the challenge is very costly to do an experiment in the sea is very challenging. And also the time to mature to technology is radically along.</p>
<p>28:59</p>
<p>Yi. Is there is there a way that we can sort of incrementally begin this journey? Like, I get the 5 billion that would be great. That would be like Yi, all right, man. That's that's, we've done it. But but really in the real world. There's always this desire to sort of, hey, can we can we do this and then can we do this and then we can do it? Yi. Is there a way of being able to do that and be able to control that?</p>
<p>29:25</p>
<p>Yi, sure. I Sea Trec recently moved relocate to San Diego. State six months ago, really looking at a San Diego to grow C track to the next level. There's a number of research institutes in in San Diego area, a lot of defense applications. And also we're looking at many of the emerging new commercial applications. One of the really exciting project and one devote my time in the coming years is to focus on offshore agriculture to grow seaweed in the ocean. So we can we rather than plant trees we can grow seaweed in the ocean, we can use our energy system to create upwelling to bring the nutrient supply from the Deep Sea to the surface. And where you have the sunlight you can grow seaweed is completely natural. You can harvest the seaweed to make food make materials even replace plastic use we are using you know we are now we talk about plastic problems. If we you see we it is completed by degradable, we can make biofilm in a clean way. And then or when we just put the seaweed to the sea floor. And then we just take co2 away from that Miss fear. And now we can come back to climate change. So I see a really exciting project I'm going to work on in San Diego is focused on the seaweed economy, seaweed industry.</p>
<p>30:49</p>
<p>We're gonna have to get you back on the podcast on that one just because that's a whole nother conversation because I'm intrigued.</p>
<p>30:57</p>
<p>Yi, if we make enough seaweed, maybe you can find a CV further. Pretty soon.</p>
<p>31:03</p>
<p>You know, it's gonna happen.</p>
<p>31:05</p>
<p>Ain't gonna happen this</p>
<p>31:07</p>
<p>time. All right. We're gonna have to wrap this up. Now. How do people get a hold of you there?</p>
<p>31:12</p>
<p>He why I Sea Trec.com Go to Sea Trec.com Connect me with LinkedIn, social media, Twitter, we have c track in. So all kinds of way to get in touch. Be happy to talk to you. Oh, thank you.</p>
<p>31:29</p>
<p>I love it. Man. This is this was a great conversation. I liked it. He thank you so much. You know it. It. It sort of was different. But I enjoyed the heck out of it. Well done. And</p>
<p>31:42</p>
<p>thank you for the opportunity. Looking forward to our next conversation.</p>
<p>31:45</p>
<p>Yi, in which we will seaweeds make a note of that listeners seaweeds next. Alright listeners, thank you very much for joining industrial talk. We're going to wrap it up on the other side. Do not fear not, you're going to have all the contact information for Mr. E. And then some. So stay tuned, we will be right back.</p>
<p>32:05</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>32:14</p>
<p>Each talk about a company making a difference. A company leveraging technology, leveraging innovation to make our lives better. See Trek II reached out major major stack card out there. I forgot to highlight this. We've got an event January 11. Through the 12th. It's up virtual events. So don't worry about it. And it's free. price point, right? Catalysts empowerment Summit. That is a must attend. So I'm going to have a link. It'll be out on industrial talk.com. But just get signed up for it. You're going to hear some great speakers talking about if you're a catalyst. It's a must. So anyway, catalyst empowerment Summit, January 11 through the 12th. Put that on your calendar. All right, be bold, be brave, daring greatly. Let's change the world together. Let's leverage in innovation and technology so that we can solve these problems and make this world a better place. Thank you very much. Hang out with me. You will not be disappointed. We're gonna have another great conversation right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/yi-chao-with-seatrec/">Yi Chao with Sea Trec</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Paul Holland with Mach 49</title>
		<link>https://industrialtalk.com/episodes/paul-holland-mach49/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 16 Dec 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/paul-holland-mach49</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Paul Holland, Managing Director, Corporate Investing Practice with Mach 49 about "The Speed, Velocity and Scaling Innovation".  Get the answers to your "Venture Capital" questions along with Paul's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-holland-mach49/">Paul Holland with Mach 49</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/72347ad8-de27-4fe7-8d2e-a85d981ba106"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Paul Holland, </strong>Managing Director, Corporate Investing Practice with <strong>Mach 49</strong> about <b>&#8220;The Speed, Velocity and Scaling Innovation&#8221;</b>.  Get the answers to your &#8220;Venture Capital&#8221; questions along with Paul's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>PAUL HOLLAND'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paul-holland-15359469/" target="_blank" rel="noopener">https://www.linkedin.com/in/paul-holland-15359469/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/mach49/" target="_blank" rel="noopener">https://www.linkedin.com/company/mach49/</a></p>
<p><strong>Company Website: </strong><a href="https://www.mach49.com/" target="_blank" rel="noopener">https://www.mach49.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Paul Holland with Mach 49" width="500" height="281" src="https://www.youtube.com/embed/GZzOPPqiAdo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>people, entrepreneur, business, funded, mach, company, market, industry, called, happen, venture, conversation, technology, world, paul, point, NEOM, big, reed hastings, talk</p>
<p>00:03</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go. As always, welcome to industrial talk, the number one industry related podcast in the universe that celebrates you. It is a platform that celebrates industrial heroes such as yourself, because you're bold, you're brave, you're daring greatly. you innovate, you're solve problems. You're making my life and you're making the world a better place to live. Thank you very much. You are an industrial elite athlete. Alright, in the hot seat, we've got a great conversation. I mean, a great conversation. I was really geeking out on this one. His name is Paul Holland, Managing Director, the firm is Mach 49. We're going to be talking about just BC, venture capital and all things in between. So let's get cracking with this conversation. All right. Yeah, I like this. I'm a finance guy, not to his level, heck no. We were talking a lot of I mean, I'm always fascinated by constraints, and constraints that exist within this sort of that financial side of a business. You have this desire, maybe you have this great innovation. Yep. Great innovation. But how do you scale it? What do you do? Who do you connect with? Who do you trust? Those are all incredible questions that you have to ask if you're in that, if you're if you're an entrepreneur, I'm always struggling with that I'm always looking for answers. And And again, there are a lot of people out there. But you really have to do your homework to find out the ones that you want to really work with that can really not only bring solutions to the table for your company, but also just that wise counsel that is needed for every doggone business. Alright. So I was very fortunate to be able to meet Paul at a wonderful event that they sponsored for NEOM. Now I'm going to, again, encourage you, encourage you in a big way to go out to neil.com they're doing they're putting their mouth to practice, they are creating the community of the future. They are living a bold, brave and Daring Greatly vision for what they are doing. It's it's exciting. That's Neil calm, and Paul Mach 49. And Team Mach 49. Definitely are all involved helping to achieve what they are doing out at Neil, big, big time. It's exciting. And I think I mentioned it in in our conversation, that it's it's sort of James Bond ish, but it's it's a it's a phenomenal and it's it's taken all the stuff that we talk on here at industrial talk to the industry for Dido that's sort of like the upper level, but it's it's it's smart cities, it's 5g, it's it's cloud, it's it's quantum computing, it's everything in between, and then some right, it is truly a brave vision. It is it's very exciting. Got to neoma.com. All right onto the interview. Now, there were a couple of things that popped out of my head. When I was talking to Paul, I like the three things that they look at one market, yeah, you have to look at the market, they look at the market, you need to look at that market. Does the market really sort of support what you are doing? Is it there? That's important, right? It's important, the tech the business model, right? Is it in line? Does it work in that particular market? Does the tech even really, you know, satisfy a problem that exists in the market? Does it make it easier for them to get whatever they need to get? Does it whatever that problem might be? Does it solve it? And then of course, the the area that is really dynamic, of course, are the people so we have the market tech business model, as well as people, they look at every business in that type of light. And I think that you too have to because if you're running a business, you're an entrepreneur, you gotta check the market, find some, what is it, you know, get the right counsel for that. Your tech, does it satisfy? Are you talking about the market? Or are you listening to the market and that consumer? And then finally, do you have the right people in place? Yep. It's it's, it seems like a simple equation, but quite frankly, companies struggle with that all the time. All right. Paul, Holland Mach 49 is in the hot seat. Enjoy the conversation. Paul, welcome to industrial talk. Thank you very much for finding time in your busy schedule. Love the backdrop. Excellent. You just made me. I mean, I'm ashamed. I'm ashamed. How're you doing today?</p>
<p>05:09</p>
<p>I'm doing great. I'm doing great. I'm speaking to you from the technically speaking the greenest house in America. So that's why you see the backdrop as it is. It's their lead point house.</p>
<p>05:21</p>
<p>And I'm living proof. And I have to back, you know, back up on that one because it was an excellent event. But more than just don't don't take this any wrong way here, Paul. But I surely walked around your nice place. totaled around, no doubt about it. All right. For the listeners out there. Let's get cracking on who you are. Paul, just give us a little background for one, one.</p>
<p>05:45</p>
<p>There you go. So grew up, back in back east Southern Virginia, followed a girl out here to California 37 years ago, married her 32 years ago, and I spent my operating career helping to start two software companies. One of those was a company called pure software with Reed Hastings and a bunch of folks who got famous later doing some really cool stuff at Netflix and others. And we took pure software public was acquired by IBM for about $2 billion. And I then went back to the venture capitalists who funded pure that was Andy Rackleff. By then he started a new firm called Benchmark Capital. And he asked me to go to a new investment. They're called conic communications with Mark Gagne. And Michael Horvath guys better known today as Strava. I joined Kana, after the series B by benchmark, which was done at about a $13 million valuation. 27 months later, we hit 9 billion. I was number 10.</p>
<p>06:44</p>
<p>Whoa, whoa, whoa, whoa, don't gloss over that. What did you just say? You said 13. To watch?</p>
<p>06:50</p>
<p>Yeah, well, it was also 1997 to 1999. And so that that helped a lot. But yeah, I got brought in to run the global go to market. So built out a team and we we took sales from $10,000 to 132 million in four years. And so it was a ride. It was ag of a ride. And then, as Connor ran its course I got recruited over to foundation capital. We've spent the last 20 years their general partner over for 18 of those years in six different funds. Foundations very good firm. We've invested about 4 billion of investor capital, it's currently worth about 600 billion today. Netflix is half of that, but 30 Other IPOs including some of my companies like mobile, iron and shag and, and many others, and then join mk 49. It's actually starting to help Mark 49 when it was founded about eight years ago, and then I joined full time two years ago.</p>
<p>07:44</p>
<p>Okay, so Mach 49. What does that mean?</p>
<p>07:48</p>
<p>Yes, so Mach 49 is founded by Linda Gates is a phenomenological entrepreneur. She grew up here in the valley with all the folks who started the venture business. She ended up in strategy consulting ended up at 32 years old co founder and CEO of a company called stratigos with Gary Hamel and CK Prahalad later went on the board of Sybase took it from $3 to $65. And then about eight years ago, decided that the global 1000 needed their own kind of equivalent of Y Combinator. So Mach 49 Mach 37 is the speed to exit the Earth's atmosphere. And really we use a lot of metaphors around you know, kind of escaping the gravity, gravitational pole, the mothership and exploring new lands and things like that. And, but that was taken, so she went with 49, because it's the it's the number to escape the gravitational pull of the sun, but also a bigger number than 37 and also evokes memories of coming to California to mined for gold in 1849. She's a fourth generation, California entrepreneur. And so this was a important kind of thing for her and probably worth noting. She's the girl that I followed out here 37 years ago. That's the that's kind of squirt.</p>
<p>09:06</p>
<p>Well done. Well done. Thank you. So here's the deal. Industry for Dotto within just that whole topic, industry, for Dotto, it encapsulates innovation technology. How does it how do we do that? It's edge. It's it's cloud. It's, it's, you know, digital twin, it's all of this stuff that's just popping around one of the areas that I think needs to be explored a little bit more is what is the process of that you start, you know, going down that road, somebody has this great idea. How do we begin that VC conversation that process?</p>
<p>09:45</p>
<p>Well, meaningful perspective of a an entrepreneur? Start?</p>
<p>09:50</p>
<p>Yeah, yeah, because there's a ton out there. If I had a nickel for every time I spoke to somebody saying that I'm a I'm an AI expert, you know,</p>
<p>10:00</p>
<p>then sure, yeah, it'd</p>
<p>10:01</p>
<p>be pretty rich.</p>
<p>10:02</p>
<p>Unfortunately, there are more and more than now, but yeah, for entrepreneurs, it's, you know, the the first kind of, I mean, for me, I worked at, at two really successful startups, but both of them had been bootstrapped by their founders. And so that's, uh, to me, that's kind of I'm sort of old school, I, I feel like that's kind of the way to get started. These days, it's, you know, we often see folks that will go and do a business plan competition, and they'll, you know, they'll get, they'll get a nice placement and that, and then they'll turn around a week later and go out and raise money. And, you know, and that that works. Also, I mean, there are some businesses now particularly in places like crypto that need to scale so quickly that they that they'll, you know, they'll they'll raise money within a month of actually formulating the idea. But for me, particularly in enterprise companies, and in consumer companies, I always viewed it as I saw a lot of value in people bootstrapping, and putting some of their own capital work and their own time and so forth at work. But at that point, then if you've got a strong enough idea, then you've got many different ways to approach the venture community, whether it be through, you know, things like venture competitions, or through, you know, just kind of getting oriented around people that are doing seed investing, you know, often the best way to get involved with a good venture firm is to have a good seed investor who's got relationships in that firm. So these are, you know, these are just some of the things that folks will get started on. And as you as you get started on your entrepreneurial career, you'll gradually get oriented toward learning more and more about sort of the funding mechanisms and, and you'll get to know folks that are in the in the venture industry, but, you know, work, work on the idea and creating something amazing and the money will follow. See,</p>
<p>11:55</p>
<p>the concern that I have, and I've heard is that there's this there's, there's velocity, we've talked about my 49, there's this velocity, and somebody might have a great idea. And I hear you're talking about bootstrapping. That's fine. That's good. But bootstrap means time. And in this world, there just seems to be this blistering velocity that exists within and you're gonna miss the boat. If, if, if I'm an AI guy, and I have this great idea, but I just I'm bootstrapping a time goes by somebody that's going to come in some sort of fun is going to happen. Does that exist?</p>
<p>12:29</p>
<p>Sure. It does. Yeah, absolutely. And like I said, and in some places that exists more strongly than others. And so I think those are those are, it's, it's the paradox around, you know, the concept of going out and raising money is that that ideally, you're going to be really prepared, you're going to have a lot of experience. That's why I like the bootstrap concept. And you're going to have gone out and skinned your knee a bunch of times and perfected your offering, or whatever it is that you're offering out into the marketplace. But you're right, especially in very high velocity markets, like we're seeing now, you know, for the last say, two or three years, then it puts more of a premium on people, formulating the idea, quietly, getting the team together, and then going and finding a funding source. Now, oftentimes, those people are people who already have relationships and venture. And so they're, you know, I mean, I'll not mention any names, but you know, the some of the folks that we funded or people that we are considered to be bankable from that perspective. And so when they say, Hey, we're working on your project, here's the new project. And then we start to get to know the project, we start to try to add our points of view and perspective and insights. And then if we're really excited about it, we'll fast track it through our organization and and fund it quite quickly,</p>
<p>13:46</p>
<p>as a funding source. So I go down the road, I'm bankable, you like me, I've got some skin in the game. It makes all sense. I agree with you. 100%. I mean, if I was investor, I would want that to I'm not it's it's tough to, you know, just do it, because I'm good looking. And and then you proceed forward. How much involvement Do you in just typical VC gets involved with the scaling of that business, the marketing of that business, the, you know, growth of that business?</p>
<p>14:22</p>
<p>Yeah, I think venture will will have will go in and out of very heavy activity with a company, very heavy, getting the initial funding in place. And then if it's an idea, where, you know, the entrepreneur really just needs, the time and the money to go off and develop the solution, whatever that turns out to be, then then you may be more like a weekly meeting kind of Cadence from that perspective. And so it's not quite as much for me, my area of strength was around go to market. And so I would often look for companies like Mobile Iron, like, response software like Chegg that were in a position where the next thing they need to do is scale. And so that's where I could bring in my expertise and my network of people who've been in funding sales and marketing and these enterprise companies and so forth. So for me, then I get very actively involved in helping to recruit the team getting people on board. But then once you know, once the organization is quote, unquote, scaling, you know, if you're making plan and you're out there, then you're you know, you're introducing the customers, you're working on all these other different things where you can try to help. But it's not quite the same time incentives intensity of of these sort of Nexus points that occur along the way, during different points of funding. And then, of course, at the point of exit, you know, I had a company sky care where I was the kind of the board member on point working once we had an indication of interest from a public company to be acquired. And then once you're involved in that, then that becomes sort of like, all encompassing until until a deal is either had or not had.</p>
<p>15:59</p>
<p>So you bring up a good point where, what is that? You're headed down the road? You've identified these quote, Nexus points, you're saying, Yeah, yep, you achieve certain hurdles probably is like, Yep, okay, good. Let's go. Let's go and you keep on going. Is there a point? And whatever that decision is made a point where you sort of rip that injector seat and saying, it's not going to happen? Do you just sort of take the lumps? And you go, or what? What normally happens in that particular case?</p>
<p>16:30</p>
<p>Yeah, that's a very good question, Scott. And I divided for simple sale divided into two buckets are two paths. One path is the path that certainly I prefer, which is that you're in dialogue with an entrepreneur, you've tried a number of experiments, you've gone to market, you've, you've gotten feedback. And, and basically, it's just not working, it seems like it should be working, it's logical, you're seeing other companies that have similar positioning, they're getting funded, they seem to be getting traction, and it's just not working. And you have hopefully just kind of a rational conversation of look, you know, this isn't worth your life energy level. I mean, yeah, it's not worth my time, but my time is minor compared to the time of the entrepreneur. And so you just simply have a dialog that says, Look, you're too good to spend time on something that you've you've tried and tried, and you can't hit any resonant frequency in the marketplace. And then, and then there's the other side, which is your work with an entrepreneur. And, and they just, they've got so many kind of self locking biases, that have kicked in around confirmation bias, and all these other things. So that they're, they're just like, you know, I've been working on this for years, everybody tells me it should work, I think it's going to work, look, we just got another little tidbit of good news, it's an indication it's going to work. And that's where you end up in a lot of conflict. Because, you know, you've you've, you've gotten involved as an investor, you're an advisor, you're often friends, I mean, most of the time you end up as friends with the people that you've worked with. And then you're in a dialog just saying, Look, this just doesn't, it's either not working for you, or it's not working because of you. And then so that's, that's a, that's a much more tense dialogue. It's like, look, we got to try something else. And either we shut it down, or we we hand this over to somebody else to run and see if they can come up with some things that we haven't thought of yet. But that's a that's a tough place to go. And the the odds of pulling out of that and having a be successful, it's not impossible, and all the ones that are make the newspaper or make the make the news. But most of the time things aren't working, and you just need to move on.</p>
<p>18:36</p>
<p>Ideally, you want to be able to have that conversation sooner than later. Right. You don't want to continue to belabor a challenging business. It's not achieving the objectives as as you had hoped, right?</p>
<p>18:48</p>
<p>Yeah. It's it's a tough dynamic that's got this where I mean, I mean, the third way is if you look at, you know, back when, when I began to work with Reed Hastings on on what was a company that was called sho software at the time, sh, O, with a long O's Japanese symbol for purification, and then later read changed the name to pure software, because we had a product called purify that cleaned up code and was just an amazing 100x improvement of what was going on in the market. And, and what I learned from him working with him over, you know, often on over a year and a half period before the company was even incorporated, is just the concept of perseverance. So so this is the paradox, entrepreneur. And it's the paradox of being a venture capitalists working with entrepreneurs is that the number one characteristics of successful entrepreneurs that I've seen having seen it in person with Reed Hastings, having seen it in person with Mark gagne, and Michael Horvath is perseverance is just the ability to get knocked down, get up, do it over again, knock down, get up, do it over again. A rational person would have quit 50 times before read had actually gotten to the point where we sold the first copy of purify and then by then, you know, it was like a house of fire. It was just, it was just an amazing, amazing experience scaling business,</p>
<p>20:04</p>
<p>ci boy, I'm telling you, I love that I love that perseverance, I, there's, there's one side of me that always in it, maybe it's a frustration on my mind is that many within industry, you know, I'm a product of industry, don't get me wrong, and I love the people of industry. But there's this conventional thinking in industry. And it is a sort of a big piece of luggage that is brought to these conversations. And it's almost, especially today, jump in, if you disagree. But I think today, you have to sort of put that conventional thinking, there's this desire to sort of be a little bit more disruptive. Think about that. And think about how you can approach the market in a way that is unconventional, you have to really sort and that's hard work, especially in industry. Like, yeah, you know, they don't want to do.</p>
<p>20:58</p>
<p>Yeah, yeah, it's, it's tough. It's a tremendous amount of raw emotion that goes along with starting a company working with advisors, whether they're your venture advisors or board advisors, where it might happen to be, and just this constant balance between encouraging and cajoling and trying to be a realistic counselor, to people and their folks in venture to take a completely different approach to this. They just, you know, every every entrepreneur is a nail, and they're a hammer, which is, you know, just go go go go give, give it to your last breath kind of thing. And, like, yeah, sometimes that's right, but actually, sometimes that's wrong. And it's and it's just not fair to people. One of my partners, Steve Solow, counseled a young entrepreneur out of a business that just wasn't a very good business. And the entrepreneur ended up following a passion and participate in a political campaign ended up in the Obama White House, had an amazing life experience doing that, you know, so. So I think it's, I think there's a balance from that perspective. And it's, it's one of the reasons why entrepreneurs get rewarded so much is that if you can work your way through that gauntlet of things and deal with the emotion and deal with the sleepless nights and deal with everything else, and then once once the bit turns, and you know, I watched this with my 49, I mean, with, you know, with COVID, and everything at that before COVID. Mark 49 was a very physical business where we had clients fly to California and incubate new businesses here. And watching what Linda had to do and what the team had to do to pivot to a virtual business. And now the business is literally six times bigger than it was in February and March of 20. So it's exciting when you see these things turn, it's, I call it the halcyon days. So</p>
<p>22:43</p>
<p>see, it's interesting to talk about or hear your story about how nimble Mach 49 is, because I find again, I think, there's good and bad, there's good or bad with the with the, with a pandemic. You know, we got the bad we understand the bad, the challenges with the bad. But the good side, from my perspective, I think there was a vulnerability that existed within industry saying I need help. I don't know what to do. This is way above my paygrade. Right, I have no clue. And, and I, I cherish that, as much as it's painful. As much as created, you know, sleepless nights, it has made companies that were willing to be nimble, willing to sort of be vulnerable, boom, sort of shine and excel in this particular environment.</p>
<p>23:36</p>
<p>Yeah, I think that's a really good observation, I think, you know, what we've experienced that with mk 49 is seeing large companies and seeing people at large companies that had been kind of sort of try try again, on their innovation efforts, their their, their efforts to try to create new businesses to compete with the startups that are disrupting them. And there was the sort of the classic inertia and antibodies and things like that before COVID. And then once COVID, hit picked, kicked in. And there's this blinding flash of the obvious that if you didn't get to digital and virtual in your businesses, then you were Kodak. And and and you weren't going to be in business anymore. And, and so that that became kind of the big flip that then had everybody realizing exactly like you said, Hey, we're vulnerable, like we need help, we need to kind of band together and sort of like, kind of fight back here because startups aren't going away. And, and, and, and we have to get better about being more nimble, and getting out of our own way to be able to accomplish these things.</p>
<p>24:40</p>
<p>That's a tough one for industry. Because typically industry is is, is like, yeah, I've got my idea. I'm right here and I'm holding it close to my vest here, and this is why we're so great. And then all of a sudden, all of this effort here doesn't mean anything. It's like you either survive and you help collaborate with other people who are just having a problem, they might you might have a slice of the solution. But somebody might come in and say, how about this? Hey, that's a, you know, one of those aha moments, I just, I like it. I'm, you know, being the type of guy that I am I like I like speed and velocity and moving fast. And, you know, and making mistakes fast. And, you know, moving on. Let me let me touch upon a point that that happens all the time with many of the companies that I work with, as well as interview whatever it might be. They get approached by venture frequently. And one of the areas that they always say, Yeah, been there. I've talked to them. I'm not sure if I trust them. How do you how do you approach trust within the the VC community? Because some, maybe I'm not talking about mock, I'm just in generally saying there is a attitude about that. What do you what do we do about that?</p>
<p>26:03</p>
<p>And when you say trust, in what form trust between who and whom</p>
<p>26:08</p>
<p>the company and the venture firm reaching out to them and saying, Hey, we can fill in the blank. If we work with Yeah, fill in the blank. And, you know, you will be the next whatever, fill in the blank. Right?</p>
<p>26:22</p>
<p>Yeah. Well, yeah, I think I think it's, I think it's tough, because I think the problem is that whenever there's the perception or the violation of trust, it's so visceral, and it's so meaningful to people that they that it gets repeated, it's the classic negative customer service experience, it gets repeated 100 times, you know, that type of thing. I mean, we had, you know, we were founded by founders at foundation capital, and, and so we, we try to pride ourselves on trying to be really straightforward with people, one of the things that we try to pride ourselves on is telling people No, there's a, there's a phenomenon, Adventurer, and there are some very, very successful venture capitalists that are just like that, you're, you're being a fool, just effectively tell everybody Wow, gee, that's really exciting, come back and see me in six months. And, and you know, and then they just say that over and over and over again, and then it's six months later, the company all of a sudden turns out to be Google, then then they're in great shape, and they can kind of log on or clung on to it. The trust aspect for us is also just having people being willing to listen to things that aren't what they want to hear, and to absorb that information. And either they can follow it, or they don't want to follow it. Right, they can talk to us, and then they can go down the street and talk to Venmo or Mayfield and other folks and, and find somebody who, who gets what they're saying better than maybe what we do from that perspective. So, but the trust aspect of it, you know, once you enter the relationship, and you're, you know, like, if I think about it, I'll use a real life example, I funded a company called response software with with Mike Armour as the CEO. Now, I had the advantage of Mike and I've been together since 1992, when we when I recruited him to pure software. And we've done several businesses together over the over the years. And but you know, in terms of like working with Mike and working with this team, there's just very high fidelity conversations, like there's never any question, are we getting all the information we need? Are they asking for the help? Were they needed? Are we you know, being transparent? Are we working hard to try to help the company? So that would have been one if respond hadn't work? We were to just simply said, look, it just, it wasn't a good enough idea, right? We, you know, everybody did what they're supposed to do, we had this trust based relationship where everybody would show up. And, you know, there's just never any question. And when you're in, when you're in a trust based relationship, then the politics also go way down. So that's also like a nice side benefit. But then ultimately, in the case of respond, you know, they ended up having a really, you know, they got they got bought by FireEye, and had a really, really nice financial exit that ended up out of that. So that was kind of about all's well, that ends well, but it was kind of all's well, all the way through, for the most part in terms of dealing with the people. I've had other relationships, which I won't name, and entrepreneurs that I've worked with, who will look me like right in the eye. And tell me for example, oh, when the time's right, I will definitely step aside. You know. And I've literally I've had situations where I've had the entrepreneur tell me that I've had situations with the where the board member that the entrepreneur had recruited into the kind of the seed stage tells me the same thing. And then we're like six months down the road, we haven't we've made 10% of our plan. And a second, guys, it's time let's gotta move to Plan B, let's kick the CEO up into the chairman and let's go out let's get a search done and go do this stuff. And they're like, oh, no, no, no, no, no, that's not where we met. Like, we still don't think we're ready. We're like we're ready is ready when we turn the lights out, because I don't think you know, it's gonna be kind of hard to recruit somebody in here. And it's, it's this is what I mean like the The human factors become huge. And you sit there, and you're just incredibly frustrated. And in one particular case, I resigned from the board, because I just said, I said, Look, I can't have an impact here, you guys aren't doing what you said you were gonna do, you need to take a different direction, and it needs to be without me.</p>
<p>30:19</p>
<p>See, I, I can, I can respect that honesty. And I can respect that truth. And that is important. In in these cases, where you have to sort of pull the Objective C, and I don't want a big long dissertation on it, because I know it can be really like a rabbit hole, can you sort of distill it down to why projects fail?</p>
<p>30:44</p>
<p>So there are three aspects of what we're looking for at foundation in in a really good startup company. And so I describe it as kind of this inverted pyramid, you know, this kind of upside down triangle? Yeah. So at the top of that triangle are these you know, in our case, through 4000 companies a year seeking funding at the bottom of it, or 10, that we fund that at a at a significant level? So what are the three layers within that triangle? And the first one is market? You know, are you addressing something that has a large enough market opportunity to create a venture style return? The second one are the strength of either that's kind of technology, we used to say the strength of technology, then we funded Netflix, and we said technology or the business model? And then finally the people. And then there's this question of like, well, why are the people last and so well, that people are not last? But the it's in that order? Because that's the order in which we can change things? Like we can't change the market? Like we're not no, no venture firm can really change the market. And then, you know, we can kind of change the technology with some pain, and kind of change the business model. But the thing that we know we can change is that if if we think the markets, right, and the business models, right, we can we can upgrade people, we can bring new people and we can do these other things. So if I use Netflix as an example, when my partner Mike Chu funded Netflix in December 1998. At that time, you would you would argue, wait a minute, why did you guys funded it violated your market kind of Axiom, right, because there wasn't a big enough market DVDs had about 2% penetration into American households at that point. And they were they were renting DVDs. But the studies indicated that that market was going to get to 20 or 30% of households as well, as now we know with history behind us that got to 98% of households. And then that allowed Netflix to go through stage one and then ultimately, stage two what they're trying to do. But but these are the it's market technology people. And and the biggest form of failure for us is what we call a small market problem. We funded something I thought it was going to be huge. And then it just turns out not to be and then there's technology failures. And then there's people there's</p>
<p>32:58</p>
<p>very, very good now I have to venture into NEOM. I know that Mark 49 is a heavily involved in NEOM and the business there. Why is that important for Mark 49 and Neil?</p>
<p>33:14</p>
<p>Yeah, so So NEOM is, of course, this this New Year planned to be kind of semi autonomous territory building being built out of an area in northwestern Saudi Arabia, about the size of New Hampshire, just to give you kind</p>
<p>33:28</p>
<p>of James Bondish, FYI. Yeah. All right.</p>
<p>33:31</p>
<p>Yeah. So it's on the Red Sea. You know, and, and the idea is that the that the the funders of NEOM are, basically want to build the quintessential kind of city of the future and society of the future. So think of a new Singapore, new Dubai, whatever it happened to be, but you know, sort of on steroids. So 14 different sectors of activity and energy, hospitality, consumer technology, food, and agriculture, all these different places. And so what naomh is about is it is, you know, at the moment, I think it's probably the largest project in the world, it's about a $1 trillion investment project in the world. And so what we see in the film is an opportunity to offer new forms of opportunity for people in Saudi Arabia. And also just to kind of more broadly, in the Middle East, we see it as a way to advance the cause of clean energy. Women entrepreneurs, and Saudi, all these other different things that we think are good for the planet and good for, you know, sort of the growth of Saudi Arabia as a as a country. And at the end of it, you know, we are a essentially technology service provider, and this is the largest technology project in the world. So it's a it's a, it's a phenomenal opportunity for us to go in and help grow these sectors and help grow their approach to creating new ventures and how they manage venture activity including some of the funding to get them to a place where these sectors can be successful. Awesome. So it's not show,</p>
<p>35:02</p>
<p>I gotta tell you, man, it's a bold vision. And what I like about it is that they're addressing problems that they didn't know they had, right? They have to solve significant problems because they're building a community, they have, you don't even know the amount of problems. But what's interesting about it is that they're willing to do whatever is necessary to solve those problems to make this this happen. But I look at it from a world perspective, too, is that whatever flips out of that, whatever solutions take place, it has great benefits for many. And that to me is really pretty cool. But you have to have that bold, persistent drive to make it happen. Because I guarantee you, when, when I was speaking with some of the people that Neil is like, it, you know, why not give up now? I mean, that it's like, Oh, right. There's another problem. I'm done with the problems? No, they just keep pushing on. They keep expanding. And you're absolutely right, it is the largest project, I have to say, in the world.</p>
<p>36:10</p>
<p>Yeah, yeah. So So assuming it works, we're gonna see new forms of transportation, we're gonna see new forms of the way people, you know, what we now think of as going to a hotel, think of going to a, you know, 100% robotic hotel that has these amazing experiences for you, in terms of energy, you know, they're there, they're 100% focused on a clean energy future for NEOM. And it's obviously strategic for Saudi, because they're conscious of the fact that they've got a wasting asset, ultimately, in terms of carbon based energy forms. And, and so, you know, as we look at these things over time, you know, we think that they could be, you know, very, very exciting, and they could have broad applicability and broad benefit for humanity.</p>
<p>36:56</p>
<p>Yeah, and I see, I, one of the things that sort of creates a little tension inside of me is that I see this velocity, I see what you're doing, I see what NEOMs doing. And I see the speed at which all of this, I'll just say, industry for Dotto is happening. And I get concerned about other parts of the world who just don't have access to it, right? They don't I mean, it's going so fast, that there's no way in God's green earth, that they're gonna keep up. They're just not. And that to me is a, it's a point of friction for me. How can we make it for everybody?</p>
<p>37:29</p>
<p>Right? Yeah, well, we have to hope. I mean, I mean, I've been very fortunate London, I've been to 74 countries over the course of our lives. And, you know, I have this sort of, you know, pollyannish belief, and I've seen it in person, every single country has the same potential in human capital, I mean, some of the places, sort of better universities and have better educational systems and things like that. But, you know, I've literally met and spent time with entrepreneurs in Zimbabwe, and Zambia, in Nepal, in Mauritius, in, you know, in, in, all over the world, and, and, you know, it's the same kind of drive and human spirit, there's something almost like at a DNA level, for people who want to do better for themselves and do better for their families, we have to get to a place where, in many places around the world, the governments are so corrupt, or they're so ineffective, that they're, they stand in the way of the human capital, their their people's ability to be able to prosper. And then we have to do like, significant remediation, around enabling, you know, Wi Fi all around the world, and enabling education around the world. I do think that is one of the side benefits of COVID is that, you know, it's really, if I look at, you know, one of my companies check. And if I look at many of the other companies, digital education, you know, they've advanced tremendously So, notionally, if you think about it, you know, if we get to a place, you've got Starlink, and you've got other things that are providing Wi Fi all over the world, then there's no inherent reason why somebody in Angola, you know, as a six year old, Angola can't have access to the same educational experience as a six year old in Menlo Park, or it might happen to be now that there's going to be differences of resources and teachers and role models and all sorts of other things that are there. But over time, I'm optimistic that we can actually make this better, not worse.</p>
<p>39:23</p>
<p>See, I agree with you. I'm pretty excited about it. Right? I do i the thought of being able to have access to unlimited information, unlimited insights, and I think is exciting. And I believe countries are transformed as a result of that. And I believe that through technology and through these capable capabilities, that corrupt governments will have their unfortunate role, but I think you're able to sort of use that technology to help better better the lives and the communities and definitely the world as a whole. I do. I'm not afraid, frightened of the technology, even though I'm old.</p>
<p>40:09</p>
<p>Like, there's a there's a concept and you're probably familiar with this. But yeah, this has been popularized by people in the crypto community. But that is a book called The Sovereign individual that describes a future enabled by the end of the information age, where you basically kind of circumvent the inefficiencies. And they end the corruption associated with many governments around the world. And you enable individuals through information technology to achieve their goals, in one form or another. Now that concept takes on controversial elements, when when you apply that to, you know, billionaires, for lack of a better way to describe it. But But nonetheless, the it's, it's sort of an inexorable concept. You know, we went through the hunter gatherer age, we went through the Agricultural Age went to the industrial age. And we're clearly now in the information age and, and as part of the information age, or all of the things that we took with us from the last sets of things, you know, the governmental structures, the way we approach these kind of controls and things like that, are all those really the most appropriate ways to think about that, as you move further into the information age? And and I think it's going to require evolution across the board.</p>
<p>41:24</p>
<p>I think it's doable. I think the future is bright. I think that yeah, there's gonna be pain just like anything else. But I think that, once again, back to the pandemic, maybe that was the spark. That was, I think that we were bringing our B, maybe maybe our CB game, pre pandemic, now we got to bring our a game, we've got to, we got to get past all the fluff and all the politics and just get to solutions, and solving problems. And I think that that's where we're at, Bob, we're gonna have to wrap it up, I can keep on going for days, you wouldn't want to go for days, that's for dog, people, how would somebody get a hold of Paul Mach 49? If they have any questions, comments, on how to enter?</p>
<p>42:02</p>
<p>Yeah, so I mean, we, you know, if you just simply go to the Mk 49, website, www.ma, CH four nine.com. kind of scroll through, look at the things that are there, if you see things there that could be interesting for your, you know, typically work with large companies and help them create growth, as we call it to restaurant disrupting inside out, disrupting outside in, and then keep on the lookout for the next big strategy book coming out from Hartford press is the unicorn within. That's vinelandii eights are founder and CEO that's coming out next year.</p>
<p>42:36</p>
<p>Oh, I happen to have a library and I better get a copy of that book. There you go. Well, thank you very much, Paul. Excellent, excellent conversation listeners. Don't worry, we're gonna wrap it up on the other side, you know, you're going to be able to get a hold of Paul and everything else associated with Mark 49. So fear not. We'll be right back. Thank you, Scott.</p>
<p>42:56</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>43:06</p>
<p>All right. I don't even know how to unpack that conversation. There is so many gems, so many points of wisdom. In that conversation, I highly recommend that you go back, reach out to Paul, of course, you got to go to Mach 49. Of course. Now he has a great stack card out there. Paul Holland. Put a little comment in there, boom, Mach 49. You will find him up close and personal grade stack card chock full of information. Alright. Neil, you've got to go out. You've got to be you've just got to at least begin to educate yourself about them and what they are doing and see how they can impact you in a positive way. But at least they're in the game money where their mouth is. That's what they are doing. Alright. Again, we're gonna always have a great conversation right around the corner. However, you need to be bold, brave, daring greatly. You need to be persistent. You need to have skin in the game and you need to do everything you can to be a success, because we depend on you. Thank you very much for joining. We are going to be right back</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-holland-mach49/">Paul Holland with Mach 49</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Michael Hollinger with IBM</title>
		<link>https://industrialtalk.com/episodes/michael-hollinger-ibm/</link>
					<comments>https://industrialtalk.com/episodes/michael-hollinger-ibm/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 14 Dec 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/michael-hollinger-with-ibm</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Michael Hollinger, Distinguished Engineer and Senior Developer at IBM about "Real and Practical AI Solutions to solve Industrial Challenges".  Get the answers to "AI" questions along with Michael's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-hollinger-ibm/">Michael Hollinger with IBM</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fd664561-95db-4f18-84dd-08e013748074"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Michael Hollinger, </strong>Distinguished Engineer and Senior Developer at IBM about <b>&#8220;Real and Practical AI Solutions to solve Industrial Challenges&#8221;</b>.  Get the answers to &#8220;AI&#8221; questions along with Michael's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
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<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mikehollinger/" target="_blank" rel="noopener">https://www.linkedin.com/in/mikehollinger/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ibm/" target="_blank" rel="noopener">https://www.linkedin.com/company/ibm/</a></p>
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<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Michael Hollinger with IBM" width="500" height="281" src="https://www.youtube.com/embed/lwhAz8qEW-o?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>ai, data, 29th annual SMRP, industrial, michael, talk, conference, model, professional, world, reliability, human being, people, assets, problems, industry, point, train, machine learning, driven</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get right</p>
<p>00:22</p>
<p>welcome to industrial talk. Thank you very much for joining the number one industrial related podcast in the world. We are broadcasting live from the 29th annual SMRP conference here in St. Louis, Missouri. wonderful venue, great location, and an incredible amount of professional reliability specialists maintenance, you know, acid managers all here, put that on your bucket list, because that's an important place. If you want to be in the in this career, you need to be a part of SMRP. Also, I'd like to sort of thank Accruent and Fluke Reliability. If I go out to their website like I normally do, and I'm looking at Accruent, I'm looking at their website and its real estate facilities and asset management, gaining insights and transform how your organization manages its physical resources, you cannot argue against that. That is important and Fluke Reliability, great website full of incredible information, provides maintenance and reliability professionals the data to do the job assets by asset wherever they are an incredible organization. Great company, great people, great solutions. Alright, hotseat, Michael, this is take three, Michael, just FYI. I want to make sure that everybody understands that we've tried this three times. And now we've we're on the third time and I think we're recruiting on it. We I think we do. I think we're cruising right now. How're you doing, Michael?</p>
<p>01:38</p>
<p>I'm doing awesome. It's been a great conference.</p>
<p>01:40</p>
<p>Oh, hasn't it? It really, really has. Come on. It's it's been great to get together. It's</p>
<p>01:45</p>
<p>been nice to actually be in a place with human beings. You have no idea?</p>
<p>01:49</p>
<p>Oh, oh, I have idea. Type idea. And it looks just like it, you're right, you just realize how just humans just need that. That interaction. And especially when it comes to reliability. And what we're talking about here at this particular conference. It is it has to be collaborative, they they're dedicated to the education, they want to collaborate, they want to solve problems. It's it's a, it's a it's quite the collegial environment. I like it. Now for the listeners out there, Michael, give us a little background little 411 on who Michael is for the listeners.</p>
<p>02:26</p>
<p>So I have the privilege of being a distinguished engineer in IBM. That means that I helped to oversee the technology underneath the Maximo portfolio for our monitoring application, and our visual inspection application and some edge stuff too. So my, my background is actually computer engineering, I've always kind of walked that boundary between hardware, firmware or operating systems and systems of record and all that kind of building up. So through my career, I've always kind of moved up that ladder of just stuff to the point where now it's AI and it's just fun. And the hardware is like way over there somewhere. You know,</p>
<p>03:07</p>
<p>it's it is interesting, we're going to be talking a little bit about AI and and really try to get some clarity into that. But the reality is, is do you find just the business that you're in. There is a velocity, there's a speed, there's a in it, for me personally, human side trying to keep up with it. It's hard to see what's happening out there from that just speed perspective. I can't keep up with it. I mean, that feels stupid. Every day club</p>
<p>03:36</p>
<p>that I have on my on my desk. I have sticky notes for all the stuff I have to do. Right, right. And one sticky notes is the power of yet like that. Not kidding that that is good. I gotta write that down. And that that word yet? That's an empowering word, right? Because it means that I don't get this at this point in time, but I'm gonna get it eventually. That is literally how I live my life.</p>
<p>03:59</p>
<p>But it's great, because it's free. It's sort of It's nice, right?</p>
<p>04:05</p>
<p>I don't understand how this thing works or why it broke the way it did. But we'll figure it out. That is very much what my job is.</p>
<p>04:13</p>
<p>See, that is just absolutely incredible. Now you had a you, you were running a workshop, or did you do what do they call it? I</p>
<p>04:19</p>
<p>don't know. Yeah, I did a talk in the Yeah, and one of the tracks right. So the whole idea was I'm trying to show how AI can help you with leveraging the data. You've already gotten your enterprise because there is so much stuff we talked about in you know the the ability to leverage AI to go solve these great problems to even go just see commercials. You can see examples in movies, you can see all these things, and all the Sci Fi stuff that happens. And the reality of that. It's hard to tell sometimes what's possible and what's not. Right so it's hard to tell what she could even do. So what I actually shared was a couple of different frameworks to pick up and kind of decompose the AI 4.0 or industry 4.0, or this AI thing or these AI projects and say realistically, what are you trying to do? Right? What what is the intent behind why we're talking about this, it's not necessarily to fix a bearing it might be to improve the quality of water for a given area, it might be to deliver a higher, cleaner power signal and might be these different things. The bearing thing is like a means to an end for right, in the same way that AI model is a means to an end for this solving this problem. So that's a lot of what we do, it's trying to decompose it. So in the talk, we walked through the ways of kind of picking this apart, picking apart what the intent is for the projects, looking at what this whole system might look like when you put it together. I shared an example from one of our clients and partners have this rolling freight thing from a train, right? This is one of the coolest thing in the world. CN Rail, can run a train through a shed in the middle of nowhere in Canada, and high res images of that train that specific vehicle with a specific stock behind it will be taken, analyzed, run through a bunch of different AI models and much different rules. And it'll trigger work orders saying, Hey, we found this, go inspect it, or hey, there's this that happened right way really, it's not? I would not believe two years ago that was possible. Right? And that's, that's totally doable. It's and I love that thing. So a lot of my teams that I talk with, we try to figure out how to differentiate the science fair experiments, or the really weird dreams that someone might have is a fever dream, from what's possible, right? And to be honest, a lot of the things I start with, I'll say that, we can do that. And we'll sit down and maybe a day or two later, oh, well, you know, maybe that worked. But actually, that actually, you know, has some legs to it. So let's keep going. So we talked about the different stages of projects and that kind of thing.</p>
<p>07:09</p>
<p>See, outside of the fact that I'm going to steal fever dreams. Danger, because we've all had fever dreams, and they are wacky, right? But But you live in a world like that it you know what you're saying the power of yet, you live in that world where you have to have those conversations. It's almost you have to be audacious in a sense, and then be able to sort of like, like, I think Kevin Clark was talking about Amazon, they have audacious, you know, goals, you have to whether you at least you begin to have that journey toward it. Right. But that's, that's what I see a</p>
<p>07:52</p>
<p>i I see. That's the entire thing, right? Everyone can kind of see that there's a thing there. There's there, there. There. There is a there, there's there. So then, how do you get through to that? Right, right. So a lot of our clients and a lot of the stuff that IBM does is is infusing AI into the systems, right. So when you talk about infusing AI, what does it really truly mean? That means I have to have the ability to collect data, I have to have the ability to analyze AI to be able to label it train models to validate most to say it's gonna be correct and trustworthy, to update those things. And all the infrastructure that goes around that is necessary for that to be more than just the science for experiment. Right? You have to have those parts to put this into production and make it valuable for that human being who's just trying to go do a thing.</p>
<p>08:40</p>
<p>See, I hear what you're saying. And I think I, I'll be the first to geek out on this stuff. Absolutely. Now, I, I take a situation where let's say, I apply an AI solution. Here's a motor and I'm down on the shop floor, there's a motor, and that motor is a unique motor. But this is another unique and that has other parameters associated with the data, and another, and then another and then another. And how do you take that AI mindset and be able to apply a solution across? Didn't I can't say disconnected, but different assets that have different performance, you know, standards and all that stuff? How do you do that?</p>
<p>09:21</p>
<p>You have to know that you have to know that they're that those are different, right? You have to know that you can't just take a model that you trained or a system that's built around this one asset and know that oh, yeah, it's gonna work. What I did in Iowa is gonna work great in California, Walt right. It won't work. It won't. And that's that's the pitfall people fall into is they'll they'll build something and they'll do a proof of concept. We'll do a pilot but with the other some some demo. And that demo will be such a tightly constrained environment. There's actually a word for that in the space, right? You'll actually hear this word. It's called overfitting. So anyone's data driven right. You overfitting your data set. So if I have a bunch of data points, right, and I'm trying to figure out good or bad, right? There's, there's a bunch of ways you can fit a curve to even draw straight line draw a second order polynomial, whatever, right? At a certain point, I can give you a 35th order polynomial that will directly skewed between all the different points. And it will be flawless for how you test it. But the reality of the world is not that No, right? So that kind of stuff comes up. And you have to know that this particular motor or this particular bearings, failure, so this system will have these characteristics, and that you should be able to understand these things about it. But I can't necessarily take the data from here and apply it to over here, right? I have to retrain the model from here to here. There's even a term for that to transfer learning. transfer learning is for learning. We're gonna make a smart, we're gonna make everybody smart about this, right?</p>
<p>10:55</p>
<p>You have to be okay, so I hear I hear what you're saying. And I understand and I get it. But there are zillions of assets out there. I don't even think I'm exaggerating, because and I think that for AI, you have to really want to target where you want to go. To your point, what do you want to try? What are we trying to do? But tell us or share with us what this is where I see machine learning. If I can get something to sort of learn, and then learn and then learn, then it's 8am I on something?</p>
<p>11:31</p>
<p>Absolutely. So we talk about AI and ML, right, right. AI is this general space, right? That's trying to get a system to understand and behave and act like a human being and simulate, like the kind of insights you might get out of a human being. Machine learning is a specialization in that, which is teaching a system about some data to make some observation or make some prediction about the future. That machine learning process that that thing is driven by data is driven by the ability to go pull data from the field, and build a model, have that representation, and then make predictions based on that model. Right? So if I take that take all the AI stuff away from this for a minute, right? I'm building a predictive statistical model that can predict something about something. So given some input, here's the output. It's basically a bunch of linear algebra, literally as much linear algebra. So when you look at it from that perspective, it's given that data, how do I create something that can given this information produce something useful? So now the question becomes the data. When I talk about like pump a pump, a pump B to pump Z, or pump, quadruples, Z key, each of those may or may not be different, each of those may be part of a broader data set. So managing that information, managing the flow of that information from the field, or into wherever you're doing the training, or doing the AI stuff, right, or in that platform, that's trying to help with predictive maintenance. That becomes such a key part. Because you have to be able to build it off of real life information. They can't just be simulated can't just be the one to tell you. Right. Right. Yeah.</p>
<p>13:13</p>
<p>Why is this important? It should industry? Do it?</p>
<p>13:19</p>
<p>It's about it? Well, let's take why why are we talking about AI in the first place? AI is to help deliver those insights that a human being might have, but at a different scale? Right. So why is I think so when you can answer with work? Can I drive efficiency or work? Can I help be a force multiplier for good here? That's very much how we define what we're doing. So when I look at, like, the stuff we're doing In Maximo around visual inspection, or on our edge stuff around our monitoring stuff, it's trying to say, We want to help be that force multiplier for good in this space, to say, Hey, by the way, I noticed this thing. So we have actually a client that's doing quality engineering there, they're doing, they're one of the marquee brands, right? That that produce high quality vehicles. They are using our stuff to try to notice and fix problems ahead of time, before they sealed up certain things, right. And they're doing it all from a smart device that, you know, has a bunch of sensors or whatever, right? And that's cool. I love that force multiplier for good kind of thing. But that's absolutely. Why this is important. Because if you look at it from a different perspective, for a sec, if, if you're not paying attention to that efficiency gain, then a there's a competition that might might be happening or is probably happening in the field, but then be you're losing out on a chance to try to improve things and I think that constant improvement, like continuous improvement, that's That's why people come to conferences, right? That's literally why you come here. Exactly. Yeah. So yeah, so like if you kind of buy We want to be improving over time. This is like, this is another way to do that. It's not one of the tools in your toolbox. It's not the answer for everything. But it's one of the tools you should consider when applying to solve a problem, right.</p>
<p>15:18</p>
<p>You know, the, the world that we live in this, this is so intriguing. I'll give you an example. I was at a conference, pre pandemic, a couple of conferences. So I'm at a conference, we were talking AI, and talking. There's a body of people talking AI. And then I come back the next year. And the change that took place from this point, to that point, was enormous. And so it's up to you, and professionals like you to help take this very dynamic complex. To make it simple. To Eric's point. He keeps driving, it's got to be, it's got to be user friendly. It's absolutely it's got to be that way. Because the masses are me. And people like me. And and I think that that's, that's key. That's quite a, you know, the power of yet.</p>
<p>16:12</p>
<p>Yeah, that's it. That's thing.</p>
<p>16:14</p>
<p>How do people get ahold of you?</p>
<p>16:15</p>
<p>They can find me on LinkedIn. I mean, on Twitter.</p>
<p>16:19</p>
<p>You're awesome. By the way, you were awesome on that doggone panel. Hey, thanks. There's pleasure. tacular. All right. We're gonna have all the contact information for Michael at industrial talk.com. We're gonna wrap it up on the other side of this break. So stay tuned, we will be right back.</p>
<p>16:34</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>16:43</p>
<p>All right. Once again, thank you very much, Michael for being on Industrial Talk. And also I want to extend an appreciation to Accruent or a current, and as well as Fluke Reliability for sponsoring industrial talk at the 29th annual SMRP conference. Now, you're saying yourself, Scott, I want to get a hold of Michael well go out to industrial talk, find his podcast, find his interview. And there will be all the connections that you need to ensure yourself that you're connecting with Michael. Fabulous conversation. Incredible professional. Alright, be bold. Be brave, dare greatly hang out with people who are bold, brave and Daring Greatly like Michael, and you will be definitely changing the world. And that's what industry that is what manufacturing is all about making making our lives better. That's exactly. Alright. Thank you again for joining industrial talk. We're going to have another great interview coming from the 29th annual SMRP conference shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-hollinger-ibm/">Michael Hollinger with IBM</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Jerry Gootee with EY</title>
		<link>https://industrialtalk.com/episodes/jerry-gootee-with-ey/</link>
					<comments>https://industrialtalk.com/episodes/jerry-gootee-with-ey/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 02 Dec 2021 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jerry-gootee-with-ey</guid>

					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to Jerry Gootee, Global Advanced Manufacturing Leaders at EY about "Innovation in Action that solves real problems making our lives better".  Get the answers to your "Manufacturing Innovation" questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jerry-gootee-with-ey/">Jerry Gootee with EY</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8e35c312-7a12-4129-9eef-77c528ab8e30"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Jerry Gootee, </strong>Global Advanced Manufacturing Leaders at EY about <b>&#8220;Innovation in Action that solves real problems making our lives better&#8221;</b>.  Get the answers to your &#8220;Manufacturing Innovation&#8221; questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JERRY GOOTEE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jerry-gootee-181a01/" target="_blank" rel="noopener">https://www.linkedin.com/in/jerry-gootee-181a01/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ernstandyoung/" target="_blank" rel="noopener">https://www.linkedin.com/company/ernstandyoung/</a></p>
<p><strong>Company Website:</strong>  <a href="https://www.ey.com/en_gl" target="_blank" rel="noopener">https://www.ey.com/en_gl</a></p>
<p><strong>Nottingham Spirk's Company Website: </strong><a href="https://www.nottinghamspirk.com/" target="_blank" rel="noopener">https://www.nottinghamspirk.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jerry Gootee with EY Talking Innovation" width="500" height="281" src="https://www.youtube.com/embed/BvAzoW8PweQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>nottingham, jerry, talk, digital, industrial, rotunda, shop floor, people, client, product, absolutely, data, call, thinking, solve, companies, place, interview, world, real</p>
<p>00:00</p>
<p>Hey there, welcome to industrial talk. And thank you very much for joining. You're asking yourself, Scott, where it's that inspiring introduction that that music that gets me going and wanting to learn. Well, Fear not. And it's going to happen. We were very fortunate to interview live at Nottingham, Spirky. Why? And that is up in Cleveland, Ohio. You might have heard just telling you if you haven't, you might have heard Mr. John Nottingham's interview. Now, if you haven't, go out to industrial talk, and definitely download that particular interview because he's inspiring. He wants our lives to be better. And he's doing it and and team Nottingham Spirky wire making it happen. So go out. Look for Mr. John Nottingham's interview. This is the EY side. This interview coming up is the EY side. Jerry go t is the gentleman. And he's every bit as passionate about solving problems delivering solutions. Me personally geeking out on this stuff. We had a great conversation. So anyway, again, not in Habsburg II, why? Cleveland, Ohio. I mean, at least go out to their website. I'm telling you, you'll be dazzled by it. So thank you very much enjoy the interview.</p>
<p>01:24</p>
<p>In a hurry because the drinks are coming on</p>
<p>01:27</p>
<p>the scene. He just walked on the intro that Jerry did this guy. We're not backing it up. That's Jerry Enzi, you can tell it's gonna be a great conversation. So I just walked on my gun.</p>
<p>01:37</p>
<p>industry focused trends while highlight men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's</p>
<p>01:46</p>
<p>Alright, welcome to industrial talk. Yes, Jerry's with us. He is going to be chirping a lot about what's happening here at this incredible Nottingham Spirk location. But you remember, this is the number one industrial related podcast in the universe that celebrates industry professionals such as yourself, you're bold, you're brave, you dare greatly innovate like nobody's business. You're solving problems. You're changing lives, and you're changing the world. That's why this platform industrial talk is for you. That's right, Jerry. Sky. Cracking Are you born out now?</p>
<p>02:20</p>
<p>I'm ready. I'm ready. I feel like I'm going to a football game. I can't wait. Let's do it.</p>
<p>02:24</p>
<p>That's what, that's what industry is all about. We've got to make sure that we bring the energy because you guys are really doing a lot of great stuff out there, man. I'm telling</p>
<p>02:32</p>
<p>you. Absolutely. We are. Thanks for being here. By the way.</p>
<p>02:35</p>
<p>Are you kidding? I mean, I couldn't. I didn't sleep. Well. Last night. I was gonna I was gonna lie and say I was here last night, which I was and was able to tootle around which is great. I didn't. I didn't. My expectation was well, it was an expectation. But it's your past in a bit. Like, like, way above if you're out on video. I'm going above the camera right there.</p>
<p>02:58</p>
<p>Wow. Thank you for that. That's awesome. It is it's pretty cool. Come on you blow people's necks. Just blow this blow their socks. So</p>
<p>03:05</p>
<p>when they come through the door, man, there's like, I know that. I know that. I know. Are you kidding me? That too? Oh my gosh. Alright. Enough of that. Yeah. Give us a background. Yeah. Give us a background. who you are.</p>
<p>03:17</p>
<p>Well, listen, I couldn't, couldn't be more excited about being here. I'm Jerry goatee. I work at EY. So the love of my life. This place is also a labor of love. By the way, the white Nottingham Spirk innovation hub. been with the firm for 31 years. I've done a lot of exciting things. But nothing more impactful and rewarding than this place. I mean, this place is about helping companies grow. I know you're trying to get a question. I mean, oh,</p>
<p>03:39</p>
<p>no, no, I'm breathing. Yeah, I'm breathing. That's I'm, I'm I'm geeking out on this conversation. I'm just breathing out. Don't mind me.</p>
<p>03:48</p>
<p>Yeah. Okay, Scott, just jump in anytime you like. You know, so what, what's unique about this place, you know, there's a whole bunch of place you can go to and industrials and manufacturing go to and, and, you know, have see client experience centers see innovation hubs, see innovation centers, all kinds of names, right. But what's unique about this place, and you can be inspired by the way you can be inspired, there's all kinds of cool places, all kinds of toys, I call them candy stores, right? All these whiz bang technologies. We have we have that. Okay. And we want people to see that.</p>
<p>04:22</p>
<p>However, you have a lot of, we have a lot of</p>
<p>04:25</p>
<p>a lot of, you know, what's really unique about this place. If I go back to real life client experiences we've had is we have that but then we can actually take a real client issue. And we can then go as I like to say, we go down the basement actually make make stuff we can actually make physical stuff and make digital stuff. That's what's really unique about this, right? It's one thing to go be inspired and have to go back to your real world and say, Oh, great, but I don't have that. And I have this I use this technology. None of that works. It's another to come here and say, Oh, wow, they have all these digital applications. And that's actually on SAP. We have SAP here Wow, that's on PTC, we have PTC. And oh, by the way, we have a hodgepodge of technologies here just like all of our clients. And downstairs, we kind of have a brownfield and upstairs here we're kind of talking about new and a Greenfield. So we have all those different different, you know,</p>
<p>05:17</p>
<p>when When, when, when we arrived, the rotunda, it's, it's, it's big it is, and it does take your breath away. So you're saying, Okay, what is this place out? So there's the rotunda, you go, wow, it is different. And then you take the journey down, and then you just keep on going down. And and what it's like 60 60,000 square feet. 66,000 square 66,000 Square feet. Wow. Yes. Of just innovation of just</p>
<p>05:46</p>
<p>Yeah, real. Real. Yeah. Real meat, authentic. I call it authentic innovation, because you can actually see real outcomes like wow, this actually got innovated, put quotes around it here. And here's the real product, they got created a real digital app they got created. And here's the 18 month journey that got us there. Yeah. That's why everybody loves people love the stories, the physical space is great. But then the real life stories, the outcomes and how we got there, that's what people want to know.</p>
<p>06:11</p>
<p>See. And what's interesting, this is what, what I realized here, and I've had a number of conversation is it's not a slam on anybody. Please, please, please, please don't come texting me or whatever. It is the fact that it Israel, you see tangible results. You see, the solutions. You see, it's right here right now. It's not vaporware. It's not interesting thinking, right? It's it's real. Exactly. And the process is solid of how you get it from that idea, all the way through to the market. And then do it again.</p>
<p>06:48</p>
<p>Exactly over and over and over again for and I'm sure Mr. Nottingham bragged a bit about 95%. I always do it over under you know how many times he typically says it over understand normally how many times he said it.</p>
<p>07:01</p>
<p>But again, another way to bring</p>
<p>07:04</p>
<p>that helicopter in it probably so it's for you. Right? Probably. So you're that big</p>
<p>07:07</p>
<p>of a deal. Going to get Yeah, yeah. No, he he said 95. Yeah. And then he also said, the 5% is what? What does he say with about the 5%? Well,</p>
<p>07:18</p>
<p>5% is what typically, that's that's what company success rate typically is for r&d, right? Billions n and if 5% successful, the other 95 is not</p>
<p>07:26</p>
<p>but the success of what now, you know, Nottingham's work, and why what is being delivered here is that you take it from cradle to grave. Exactly. And that is that's the secret sauce. It is the secret sauce. Because there's a lot of challenges. It's one thing to say, Hey, I got a mic. It's great mic, fine. But how do you do it? How do you make it? How do you how do you scale it? What do you get? How do you get it out to the market? Right? How do you source it? All of that stuff is impressive. It is very impressive. Why is it important for you? And why to be here?</p>
<p>07:59</p>
<p>What's the future? Right, this is we're looking forward. And that's what's cool about this place. You know, a lot of folks, you know, obviously for a long time, 100 years plus Ey has been phenomenal at doing audit doing tax work. You know, doing diligence work, financial work, we continue to love that business and bring a lot of value create a lot of value for clients. This place is about looking more forward, right. It's about what's your next frontier of growth? What's our next frontier of growth? How are we going to help companies to you know, take that next? You know, take take, take the next hill right, the next? What's their next big agenda, if you will. And that's why we're so excited about this place is, as I shared with you earlier, I think we're off off, off camera Off mic, if you will, is chatting we just chit chatting so why sir? Where were we so excited about it? Trains dollars being spent every year? Lot of it some depend on what you read? Yeah, 80 to 90% of it actually isn't creating the result that people are expecting. So what it is at me look at, I can even share with data sources there. It's a huge number. So something's not working right now. There's some additional insight needs to be brought to the table new way of doing new way of thinking. And that's what this place allows you to do create a chi i like to call it concept to market, right? You know, from a great idea all the way through to designing it all the way to engineering to prototyping, but but again, now we're adding to it is this connectivity element, right? And data, you know, what's the importance of data as it relates to a new concept and a new product and a new, you name it piece of equipment, you know, what role should data play? And then once I have that data, I can't tell you how many clients have said, Hey, we're all in on connectivity. We've spent a bunch of money, we've added greater connectivity or products. We know what we can't charge for it. We're not making any we're not we're not actually getting any value. We've added that element of connectivity, but we haven't adapted our business model yet. to actually benefit from it, many organizations are struggling with as well. So you can come here, you also can take that business model, you know, challenge on as well, there's so many different things that you can do across the spectrum.</p>
<p>10:12</p>
<p>And we spoke about this offline. There, there is a need for companies to be engaged. That's one to, to my challenge is to find that trusted resource to say, I have all this data, I got a data I'm collecting data, Leila data, it's a tsunami of data. Yeah. But I have no idea how that data is going to bring me value to make my business better. And my bottom line, right. But you could theoretically, theoretically, you could come here physically, and have a conversation and say, this is the data. Yeah, I got this manufacturer amount, blah, blah. But whatever the story is, yes. And be able to have that conversation with you.</p>
<p>10:48</p>
<p>Yeah, more than a conversation, we can actually show you some live use cases on how we sort of solved it. For other companies. And similar with similar situations, right? It's really, you know, show me something, right. I mean, I got lots of folks that tell me and talk to me and tell me why data is great, and what they can do for me. But here you can actually come, we can likely pull up three or four very specific use cases are on point and say, here's the here's the journey that we took this client on. Here's, here's here were the pain points. Here's the problems we're trying to solve. And here's the outcome. And here's how we got there's the process that we used. That's what's different.</p>
<p>11:22</p>
<p>It's real. It's real. And I do like that. Now, let's talk a little bit about COVID. Right? I believe me personally, I could be completely wrong, and I'd feel comfortable being wrong. Anyway, pre COVID. We were bringing our became maybe our C game. We talked a lot about digital transformation. We said yeah, that seems like it's great. COVID hits. It's a slap upside the head, no doubt about it. I believe that COVID has created a more collaborative environment because people are searching for solutions. Yeah, we got the bad stuff. But I'm not talking about that. But I think the good stuff is like, I got to come to a Jerry and say, Jerry, I need help. Yes. And I have to have this conversation. I'm not sitting here with my, you know, cards close to my vest. And I'm not, no, I'm willing to collaborate. I'm willing to venture into the innovation space. So that's what I think.</p>
<p>12:19</p>
<p>Oh, absolutely. We're seeing it over and over again. Because if you're not doing it, your competitor is right. Yeah. I mean, yeah, you know, I would say a lot of progress, you know, has been made, and had to be made. I mean, you think about you think it's something right now we're on video, but, you know, a lot of times where zoom, we're on teams. Yeah, I mean, I think about just simple stuff, like pre COVID. Very few of our calls, global calls that we had as a team, or our meetings with our clients would have been video. Now all of a sudden, they're all video. And oh, by the way, when you decide you're going to do a phone call, and you don't get on video, everyone's like, where's Jerry? Why is it Jerry on video? It's think about, like how quickly it happened. Right? Right. And like when you want to, you know, get your, you know, whatever it might be your burrito in the evening, you know, now you go on the app, and you order that burrito, you don't think twice about, I'm going to go pick it up, they're going to deliver and I'm going to walk into the restaurant, it's all gonna be, you know, me touches. Well, the same thing for manufacturers, right? I mean, now, if you think back, you know, when this whole thing got started, people were scared to death of having third parties into their operations onto the shop floor. That's true. Right. And so what had to happen? Well, we had to start thinking about remote, you know, doing in servicing? And you're in the maintenance, right? Yeah, how do we actually start to do remote maintenance, right. And one way to do that is through digital connect, and getting getting more connected, right?</p>
<p>13:43</p>
<p>Edge cloud, you got IoT, whatever it might be. It's, it's transformative. And what I see and what's interesting in when we talk about maintenance space, is that we get to the point where the data, I'm collecting data, the data is it has knowledge in it right? And I'm gonna, I'm gonna analyze that data through whatever parameters or whatever AI, whatever that tool is, and then be able to say, hey, there's a trend that's taking place on that asset, it's remote, bring this, that and the other thing just because, well, that's what you need to bring, because that's what the failure mode say, Go on out there. And it's so efficient. And so your, your asset uptime, through data analytics is is improved, because that thing's not going to fail. Because it's notifying you, you get out there and maintain it. Boom, backup. Amen. Amen. And that's it. That's across the board with manufacturing in general. Absolutely. greater capacity and so on and so forth. Yeah, absolutely. Where do you see it going? Where do I see it go? Where do you see it going? greater adoption. What what I mean, it's still there's a lot of people thinking that it's it's it's more buzzword ish. Yeah. Hey, digital twin. Hey, cloud. Hey, clouds, a little bit more able to sort of like yeah, I say pictures to the cloud. They get that I got that right. But it edge IoT data analytics AI may Where do you see all of that going? Is it going to be real?</p>
<p>15:06</p>
<p>Absolutely. I'll just tell you we've had, you know, at this point, we probably had 25 to 30 companies. And granted, we just launched, you know, two and a half weeks ago, but we did a lot of pre launch activity. Right. And I can talk about it. Oh, great, wonderful.</p>
<p>15:22</p>
<p>He doesn't go ahead but you go right ahead and ride his coattails because Yeah, well, hotel</p>
<p>15:26</p>
<p>is a good is a good hotel. And I'll tell you that, that every, every company that came in here was was was talking about disrupt disruption. Okay, now we're gonna get the digital. Yeah, yeah. But it all it all sort of starts with disruption. Right. So I can't tell you and since we're talking about industrials, and manufacturers, which I love, at least half of them said, hey, my product portfolio hasn't changed in 50 years. Many of them said, for the most part, we make this this product, it hasn't changed in 40 or 50 years. But oh my now I look at electrification and the impact it's going to have, depending upon what you know, where you are in the supply chain, right, many of the big industrials are tied to you know, combustion engines, some form or fashion, right? When you look at ESG, and you look at sustainability, you look at their products, they're thinking, Oh, my, you know, this is real, this is going to happen, we're gonna have to rethink impact we're having on the environment. It's not just a, you know, a lot of you know bantering, it's it's happening and products are changing. And regulations are changing, right? Yeah, there's like one thing after another, almost every industry has something incredibly disruptive, that is right in front of them. And because of that, they're saying, Okay, we have to think differently. And I love the saying of it's, it's more about why not versus why. So it's, it's, you know, why can't we go do that? Why shouldn't we go do that, as opposed to for the last 40 years, it's like, hold on a second, we got a good thing going, why we need to change this. So</p>
<p>16:58</p>
<p>that that that speaks to the culture you're absolutely spot on. And there has to be that shift in culture that shift in thinking yes, to be able to begin to embrace this, whatever this is.</p>
<p>17:09</p>
<p>Exactly. Exactly, exactly. And then if, you know, I'm sure Mr. Nottingham talked about the customer, right? So you know, who is the customer, it's a customer, it's a consumer, it's, you know, it's a it's a distributor, it's a wholesaler, it's, you know, especially in this b2b world, all of that is in major disruptive situation right now, right? Everyone's trying to they're trying to get closer to customers? And how are they going to get closer to customers or getting closer customers by having their products be more connected? Yeah, right. And in spot and, and, and once you have that, if you think about that's worked with the membrane, that's where it starts, now of a sudden, you understand the products got to be smarter, they got to be more connected, they're going to be providing more insights. Now, all of a sudden, I got, I got more informed more intelligence, as you said earlier, and then that's going to be that's going to drive smarter supply chains, right, I can see social media, you know, someone big, and a movie star, or someone is touting some particular product, and I haven't I have I have, I'm in the supply chain of that product. You know, in today's world, what happens? The product goes nuts, everything sells off the shelf. And a month later, you know, everybody becomes</p>
<p>18:15</p>
<p>a supply chain expert, because they can't get that dog gone. Toilet paper?</p>
<p>18:20</p>
<p>Like, where's it gone?</p>
<p>18:24</p>
<p>Now, if you have the ability to see, okay, hold on a second, we're actually, you know, monitoring what's happening, all these all these different, you know, sources, not just the equipment, yes. But social media. Yeah, everything else. Now, all of a sudden, I know something's coming, I can get ahead of it. And I can start producing it ahead of time. And I can take full advantage of that opportunity. So you know, that insights from products, obviously going to drive a much more improved operation, and our ecosystem of partners. That's another that's a whole nother, as we get into all the way down to the shop floor, right? And making sure that I'm utilizing that capacity in the best way possible. So is it going to happen absolutely is going to happen. It's going to happen faster than we could ever imagine. So with</p>
<p>19:05</p>
<p>that said, how do you how do you consult or work with a client that is seeing this out there? Yes. You just rattled off? Oh, just the world is changing. We like it or not. Where do I start? Yeah. Well, that's quite like, what's my first step? What? Can I incrementally go through this process? Like, it's like there's a low hanging fruit?</p>
<p>19:27</p>
<p>Yeah, absolutely. You can. I mean, there's, you know, the first thing you need to do. We have, we call it the digital transformation playbook. And it's okay. And it starts with, you know, assessing sort of what what your current maturity is, seeing where you have gaps, and understanding, you know, where might we plug in some of these digital capabilities to close some of these gaps that we have today. It's almost like you and I think we were off. We were offline or today I said, many organizations will say, digitize and solved anything for me. Right. Okay. And then as soon as you say, Okay, well give me what is the biggest thing that needs us off? And they'll describe something to me. And I'm like, okay, great. That's here's the digital application that would solve that. All of a sudden, they're thinking about digital a whole new way. Okay. Now, again, there's some foundational elements you need to have, yeah, Dane, that no doubt about it. But I think the best place to start is, what are the biggest problems that you have today? And are there digital capabilities that we could leverage today to solve those those bigger biggest issues you have? And then from there, that becomes a platform toward a broader transformation?</p>
<p>20:41</p>
<p>Yeah, and I don't know how you can. I mean, we talk specifically many people talk about the resource challenges. Right, and and how do I get people? Yes, in my organization, to do what I need to do. And that is, from my perspective, there is a need to be able to market and recognize that digital transformation. What we see here in action, yes. is really a wonderful career. A Absolutely. And and it's not just your dirty jobs, whatever it is, it is a spectacular career. You're and I I think that that has to also be a part of that. Absolutely. It's hand in hand. It's,</p>
<p>21:23</p>
<p>yeah, there's a talent agenda. There's also a leadership agenda, too, right? That goes along with it. Yes, yes. So So everyone's quick to say, hey, there's not enough talent. But</p>
<p>21:32</p>
<p>you bring up another point that has to be addressed.</p>
<p>21:36</p>
<p>I always say there's this huge gulf between the 38th floor and the shop floor. There's a lot more sort of capabilities. Many companies actually invested in the shop floor and a lot of these technologies we're talking about, but this translation to how does it show up in the p&l? Or how's it going to show up in my finished? Yeah, that hasn't met that hasn't hasn't happened yet. Jerry, how</p>
<p>21:56</p>
<p>do they get ahold of you?</p>
<p>21:58</p>
<p>They call me. They can call me.</p>
<p>22:00</p>
<p>Are you how are you? You call this home? Most of</p>
<p>22:03</p>
<p>the time, I'm here. I'm here. Seven days a week.</p>
<p>22:08</p>
<p>Wow, you are committed. You are a digital committed guy. Man, I'm telling you. This is exciting. Yes. I wish I was you wish I had your hair, which I don't have hair. Everybody knows I have no cap on. I do it because well, it's a personal issue. Anyway, you were absolutely wonderful. Thank you very much for being on industrial talk listeners. We're going to wrap it up on the other side, we're going to be able to provide all the contact information for Jerry as well as Nottingham Spirk as well as anything else you got. You got to make this this has got to be a priority. Put this on your bucket list. When you come to Cleveland. Visit this incredible site. The return to itself is just spiritual. It really is a pipe organ. It's like you walk in rotunda, pipe organ. What is that all about? Alright, thank you very much sharing my job. Thank you very much.</p>
<p>23:01</p>
<p>Thank you for having me. All right. Stay</p>
<p>23:02</p>
<p>tuned. We'll wrap it up on the other side.</p>
<p>23:05</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>23:13</p>
<p>What did I say? Were you gonna I mean, wasn't that a great interview? And what I like about it if we go to Nottingham, Spirky wide, and and not many places, you could say Rotunda. I mean, it is. It is it's a rotunda. And it is impressive. But the reality is, is that they bring things to market, right? They they bring it from beginning to end. And it is inspiring to see them right in the middle of solving problems and making things happen. That's why industry is so exciting. That's why you know books like the future faster than you think. They're right in the middle of it. I'm just gonna reach out to Jerry. And that's g o o t E. Go T is his last name. Reach out find out more. And he's got a major stack card out there. Thank you very much for joining industrial talk people. Be brave, daring greatly. And hang out with people like Jerry. They're bold, brave Derek Redmond Nottingham spurt, and you're going to change the world. Thank you again. We're going to have another great interview shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jerry-gootee-with-ey/">Jerry Gootee with EY</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>John Nottingham with Nottingham Spirk</title>
		<link>https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 16 Nov 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-nottingham-with-nottinghamspirk</guid>

					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to John Nottingham, Co-Founder of Nottingham Spirk about "Solving Customer's Problems Through Innovation".  Get the answers to your "Customer Centric Solutions" questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/">John Nottingham with Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fb23c475-1e2d-456a-a2a0-9ea622f8f270"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>John Nottingham, </strong>Co-Founder of Nottingham Spirk about <b>&#8220;Solving Customer's Problems Through Innovation&#8221;</b>.  Get the answers to your &#8220;Customer Centric Solutions&#8221; questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>JOHN NOTTINGHAM'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-nottingham-a359a9a/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-nottingham-a359a9a/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/nottingham-spirk/" target="_blank" rel="noopener">https://www.linkedin.com/company/nottingham-spirk/</a></p>
<p><strong>Company Website: </strong><a href="https://www.nottinghamspirk.com/" target="_blank" rel="noopener">https://www.nottinghamspirk.com/</a></p>
<h2>PODCAST VIDEO:</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>nottingham, customer, patent, innovation center, obvious, big, problem, innovation, john, sherwin williams, put, digital, location, prototype, product, industry, dazzled, manufactured, scott, real</p>
<p>00:00</p>
<p>This industrial talk podcast was recorded on location at Nottingham, Spirk and E and y or Ernst and Young or just EY. Both companies dedicated to your success focused on the future and solving big problems contact Nottingham Spirk and EY if you have a desire for a brighter future</p>
<p>00:27</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hardhat grab your work boots, and let's write</p>
<p>00:45</p>
<p>Welcome to industrial talk the number one industrial related podcast in the universe. And I'm not overselling that. It celebrates you the industrial heroes, the people that get it done. You are bold, you are brave. You dare greatly you innovate. You solve problems. You're changing lives and you're changing the world each and every day. And that's what this platform is for you for you. We celebrate you. Alright, we're broadcasting if you've heard the last one we're broadcasting from Nottingham Spirk. You're saying yourself, Scott, I don't know what that is. You will because I'm talking to the gentleman right here. Right next to me. His name is John Nottingham. And he is one of Nottingham sorry, he's not the Nottingham sorry. Let's get cracking. HEY, this is fantastic. Like, I'm telling you, listener, listeners, you need to put this on your bucket list. Big time. Can Can people just come in and see this place?</p>
<p>01:40</p>
<p>By LIDAR? No.</p>
<p>01:42</p>
<p>Well, do I know somebody that can make that happen?</p>
<p>01:44</p>
<p>I promise.</p>
<p>01:47</p>
<p>So contact me and I'll be able to open doors because this is a spectacular, and I mean, spectacular location. For the listeners. Let's just level set real quick here, John, just give us a little I mean, clearly, it's a bigger conversation, but just give us a little background on who you are.</p>
<p>02:05</p>
<p>Well, my partner John Spirk and I graduated from design school, and we both got fortune 500 job offers my parents were so proud. And we turned it down.</p>
<p>02:20</p>
<p>Then your parents are saying what we found</p>
<p>02:23</p>
<p>a garage. And we started an innovation company and our parents said, What are you doing? What is that? We did it? And I never looked back?</p>
<p>02:34</p>
<p>See? So the question is why? I mean, that's not conventional thinking, John, it is not. It's not it. And I guarantee you, your parents are saying we need to what, what you just graduated, and that's a heck of a school. Yeah.</p>
<p>02:49</p>
<p>But But we wanted to do something different. You know, we wanted to do something big. And we had to start small.</p>
<p>02:58</p>
<p>Right? And by the way, if you're listening, that's a helicopter flying over cut, top of us disregard John's more important than that helicopter. So let's listen to John there. But why? What was that inside of you that said, hey, I want to do something because you come here today? Yeah. I mean, you've seen the whole journey. You come here today. It's impressive. Nothing less, nothing short of impressive. Why at that particular time, did you guys say I'm going to go to I'm going to go a different direction?</p>
<p>03:25</p>
<p>Well, we've always created, we were always, we're always building things, always designing things, always innovating things. And graduating, we just kept going. We just kept finding companies that wanted to go on a journey. And create something and and grow.</p>
<p>03:45</p>
<p>See, this is interesting. I had a conversation with a gentleman and and what stuck out and you guys live it here. Yeah, this is what's interesting. You think of the end user, you think of that person over here, that you're going to be designing something here. And you're going to say, hey, I want to solve a problem. I want to deliver something. I want to I want them to get a user experience, whatever that is. That that was was that a typical thinking at the time?</p>
<p>04:15</p>
<p>Yes. So every I don't care what business you're in. You have a customer, right? Yes. Yeah. So</p>
<p>04:24</p>
<p>you, let's put it that way. Yes. Or it's a hobby. So</p>
<p>04:28</p>
<p>the fortune 500 Number one CEO came to visit us. Ask Doug McMillon, CEO of Walmart, and I and he's going around our innovation center. Well describe our innovation center. Oh, yeah. Oh, absolutely. And I said Doug here, you know, you're the number one CEO in the world, largest company in the world. He says, You know, John, if I don't deliver to my customer she wants I'm done. I need innovation. I need something to make her say, Wow, okay, yeah. John, that's your job. I said, Your I</p>
<p>05:10</p>
<p>see this is interesting. Now I can I can rattle off all of the challenges of the pandemic. Yes. And they're out there got it understand. One of the things that I believe as a positive is the, the the need for businesses to collaborate to solve problems to figure out solutions. And one of the things that popped out is the power of that customer. All of a sudden, I can't get my products. And everybody's a supply chain. Expert. And and it's, it's an interesting realization of how important that customer is. And if you're not pinpoint focused on their needs, you're missing the mark,</p>
<p>05:54</p>
<p>part of our secret sauce. And it's so simple. And it's amazing how many people don't do it blows me away with my client partners, I say I want to know your customer. I want your customer inside our Innovation Center, inside our focus room, behind our two way mirror, I want you to see this the twinkle in their eye. I want to see the body language. They may not even say something, but I want you to see your customer. What are you putting your customers now, all of a sudden, now you have a pandemic? HEY, your your your customers freaked out? What are you going to do about it? Here's opportunity. Say every problem. Every every problem that I see is an innovation invention in disguise. Now, yeah, you'll say, I've got rehab 13 150 issued atoms that we have created co created with our with our client partners. 13 150.</p>
<p>06:55</p>
<p>That's, that's, that's spectacular. I don't have one.</p>
<p>06:59</p>
<p>There we go. So you know what? To get a patent, so simple. It's so no, no,</p>
<p>07:06</p>
<p>no, no, no, no, no, you're soft pedaling, because. Okay,</p>
<p>07:10</p>
<p>go ahead. I'm gonna give you this thing. There's only one criteria for a patent. patent claim. It has to be ready for this. Okay. On obvious. That's it. I'm serious. It doesn't it's it's not a good idea. It's not a great solution. It's if it's obvious, it doesn't get a patent. It only gets a patent if it's not obvious. That's it.</p>
<p>07:39</p>
<p>Okay, so I'm wandering the halls here, right? Yeah. And you've got example after example, after victory after victory of just displays. Yes. All excited. It's like, yes, yes. I just I'm dazzled right back. There was one in there. And when you have that definition, it's the baby cradle one, right? Yes. Come on. That's obvious. No, no, it isn't.</p>
<p>08:02</p>
<p>Hold on, hold on. You want to know if the patent is? Yes, please. Okay. It's easy to do a bassinet, right. Right there. Okay. Our client wanted to stick out. So we had to do something on obvious. So okay, what do I do? I have my customer come in a mother. She's gonna have a baby. What are some of the issues that are happening? So we look at the trends and there's one trend that mothers are co sleeping with their babies in their bed? That's not a good, a good idea. But I'm not gonna argue it. That's my customer talking. So what did I do? I did a bassinet that is swiveled on to the bottom Hold on a second. Hold on a second. Hold on. It's brought to the mother's bed. And the side has a spring and the mother can cradle and CO sleep with her baby in her bed and the baby is is comforted and safe. Now listen to this. So we so we got a patent on it. Right? An obvious yes, it's Las Vegas to the juvenile furniture show right? At the end of the show, they have an award for number one innovation at show. Guess which one didn't bang go okay. If you or your significant other is going to a baby shower wants a big deal. Maybe gift. It's the Bassen nest bass and nest an obvious Oh, this thing is the number one bassinet in the country because it's on obvious see.</p>
<p>09:48</p>
<p>So I'm walking by and I see it and then I realize it's like no kidding. Are you kidding me? This is amazing. Yeah, it is. Yeah. So okay, so as we as we venture in so here's the deal. Alright, so I come to you, I'm a business, I'm going, Okay, God, I need your help. You're going to go and you're going to look at my customer, whatever it is like, what do they need? And you're going to have a conversation. It's real. It's like, what are you looking for? What's what's going on? What's your pain, whatever, you</p>
<p>10:13</p>
<p>know, I say, Be careful what you wish for, because it will come true</p>
<p>10:16</p>
<p>in it and see, and that's interesting, because it's real out there. Right? What I am fascinated by it, is that you'd say, okay, got this idea. We go through the prototype, you're starting to design it. Right. Very cool, right? But you also throw in, is it? Is it going to be marketable? Is there a business case around that? Yes. And then all of a sudden, you're gonna say, okay, yes, yes. And then you're gonna say, now we have to modify, or we have to manufacture right? This product. Yeah, you're involved there. Yes. And that's why you have such great success, because it's cradle to grave grave. And it is because you, you take into consideration and this is where I find I'm sorry, I'm sure. You can tell. I'm geeking out everybody. This is just too cool. Right? Where it starts to fail is like, Here, here's your here. Here it is. Now. Good luck with it.</p>
<p>11:07</p>
<p>Now, let me tell you, that's cool. Let me tell you the secret sauce. Don't tell the other secrets. Anybody? Okay. Remember that? 13 150 patents I say? Now, the US government has given 10 million patents? What percentage? What percentage of those 10 million do you think have been commercialized? What percentage?</p>
<p>11:30</p>
<p>I unfortunately know the answer. Because i i I'm very inquisitive. 5%. Baby?</p>
<p>11:36</p>
<p>Yes. 5%? Yes. 5%. That is, everybody knows that number. All right. Everybody knows, like, that's</p>
<p>11:43</p>
<p>common knowledge.</p>
<p>11:44</p>
<p>I got a patent award. I was. I was National Academy of inventors. I got an award from the from the commissioner of US patents, and he's putting the metal around my neck. And I reminded him I said, I said, you know that only 5%? Yeah, I see it. He's like, Yeah, yeah. I said, we have 1300 50 patents. 95% have been commercialized 95%. And</p>
<p>12:11</p>
<p>the remaining 5% are still in the process of getting commercialized yet.</p>
<p>12:15</p>
<p>So So here's the thing. Why is that? Big? Why? Why is the track record of other patents so abysmal? Because they're invented in silos? Yeah, you have an insights group. And that they throw it over the wall, and it goes to a design group, they throw it over the wall, it goes to the engineer that throw it over the wall to the prototype, or they keep trying it over the wall. Okay. And by the time it's at, it doesn't bear any resemblance to where you started. You see him saying, what we do, this is what we do in our innovation center here. And you're looking at it, it's historic Bill, you like this?</p>
<p>12:54</p>
<p>That's a whole nother conversation, because I just look at it. And it's like, all I can think of is how did they get the material in here? How did they, they built it. And then when you go when you walk in the rotunda, whatever you want to come back,</p>
<p>13:07</p>
<p>you know, you know, the return of our innovation center is bigger than the US Capitol.</p>
<p>13:13</p>
<p>Spectacular. That's the first thing I noticed. It's like, whoa, whoa, taking my breath away. I</p>
<p>13:21</p>
<p>know. It's impressive.</p>
<p>13:22</p>
<p>Very cool. So we're second, the secret sauce that gets thrown over the wall, throwing it over the wall.</p>
<p>13:31</p>
<p>We start with a plant partner, they have give me your biggest problem. Give me your biggest opportunity. Just you think it's impossible? On obvious, okay, right. And we put a team together at the very beginning, we have a project manager, okay, the project manager has leads for insights, design, engineering, prototyping, digitization commercialization, and they're all there at the front end all of them. And they very carefully go through a 12 month process to commercialization and 95% get there. That's the difference.</p>
<p>14:14</p>
<p>How do you and because I, I interview many within industry, my backgrounds industry, and I and I've been experienced in that, that conference room where somebody comes up with an idea. Okay, it might not, it might be a little off the mark, but there might be some nuggets of truth, right? Yeah. But in industry, it gets shut down.</p>
<p>14:40</p>
<p>That's the problem. That's the silo. Exactly. Correct.</p>
<p>14:43</p>
<p>Yeah. So create that cool. Okay. So what we do, don't shoot people do we do</p>
<p>14:48</p>
<p>is we start with the customer. We start with how right? It's all right. Okay. You start with a customer. So you bring a customer in. Okay. and you start talking to him, you know, what about this product or that product? What do you love? What do you hate? What this? Did you start getting this input, okay? And you get their pain points. And you can you start, all of a sudden you open the customers mind and you start picking their brain, what do they do? What do they want, so forth. That's number one. Then you take all of that great data, and you go into your designers. And now your designers have what we call a creative session. And the creative session is we focus in a room, you have about eight to 12 people. And we focus on what we call mild to wild. Man, it's cool. Alright, so mild is the obvious thing, you know, just get that out of your head. Okay. Yeah. Now, you got that out your head. What's the wildest thing you could say? I don't care if it can't be done. I don't care if the technology then I don't care if it's levitating. I don't care what what is the wildest, wildest thing? Now get that out of your head. Now, everything in between, now you have 100 ideas. 100 ideas, I call that the diverging concept, you diverge, and you just, there's no bad ideas, by the way. Nobody can shoot anything down. Okay, good. And you do that. So now the walls are literally filled with posts, felled, and you're exhausted and you go home. Okay, you go home. The next session is the con verging session. You take those 100 ideas. Now you separate them in groups. You sketch your best ones, and everybody takes turns saying, I like this one, make a presentation. But here's this here's the here's the sacred thing. And I'm gonna give it don't tell anybody. Okay? Don't listen, guys. Everybody has three is everybody can do this. By the way. 333 note cards. Everybody gets three note cards. One note card says, nice. One note card says, Who cares? And one note card says, wow. Okay, now, it's coming out now. Put it down. Yeah. Make your make your passionate presentation on this idea. Now everybody at the same time, put up your notecards. Okay, now, he's made a passion or he or she made a passionate thing. Everybody says Who cares? I don't care. Get rid of it. It's never gonna fly. Okay. The next guy comes up. Next person comes up mix their passion thing. Nice. Nice. Nice. You know, that's the hardest one. Yeah, because everybody's got nice product too many nice product is produced. Nice and nice. And they come out. And they have nice sales. Nice sales. But when you have this thing, every once in a while you do. Everybody says Wow. Wow. You know, when you walked in, when you walked in our rotunda, what did you say? Oh, I</p>
<p>18:07</p>
<p>said, Wow, I did.</p>
<p>18:10</p>
<p>Not planned. Wow. Is it emotional response? Boom, wow. Okay. When I when I have this idea, and I put it in front of the group, and I say okay, put your note cards up and everybody says, Wow, I got a winner. I got it. Okay. Then the hard work starts. Yeah. Then you, you know, you design, you make a prototype of it, you always come back to the customer. Okay. You keep on going here. I had a thing, Scott, I think it was a new Iron, steam iron. And it was a prototype, but it looked just like the real thing. And I had a woman in there and said, I want to buy this thing. And we said, well, you know, it's a prototype. It's there's only one I mean, she did she She put her arms around it says I'm not leaving. I want to buy this thing. I knew I had a winner.</p>
<p>19:04</p>
<p>So this is interesting. Yeah. So there's a tremendous amount of energy. Oh, by</p>
<p>19:08</p>
<p>the way, become the number one selling art in the United States. But it is what yeah, what is it? What's the number one? I</p>
<p>19:14</p>
<p>don't? Don't know. But there</p>
<p>19:17</p>
<p>you go. I got a million of these stories to see, here's the deal.</p>
<p>19:20</p>
<p>Here's the deal. What makes this location this innovation center? Yes, this juggernaut and solutions is the fact that when you walk around your to your team, you can go from concept all the way to your</p>
<p>19:38</p>
<p>creating vertically integrated right there. Yes, everything's there.</p>
<p>19:43</p>
<p>Everything's there. Yeah. And you're saying I'm looping in the customer at the same time. So all</p>
<p>19:48</p>
<p>the way through ERP we are at this stage, the customer comes back. And you know, we know by the time we're out in the market, we know but then yeah, but then we never go on a national launch. We go on a soft launch. One soft launch with one retailer, one region of the country, because we want to know, even if we think it's a winner is the price right is a position right? Is it packaged? Right? Is it gonna? Is it gonna perform the way we want to? And then we see that and if there's a if there's an issue, we'll tweak it. No problem. But when we get it right, then scaling is no problem. No problem. It's just so exciting. Let me tell you this story. Amazing. I've the Sherwin Williams twist and pour paint container. You see that?</p>
<p>20:33</p>
<p>Okay, so I've seen it. Yes. Okay, good. Talk to us about the show. Cuz it's obvious, but everybody knew he's like,</p>
<p>20:41</p>
<p>talk not only is it not obvious, I've got 23 patents on it. But yeah, who's counting? Who's counting? Who's counting? Okay, so paint has been in metal cans forever. Okay. You need a screwdriver, open it you need a hammer to close it. You know, you know the contractor. He doesn't care. But the do it yourselfer does big time. So we bring the dirt yourself around. She says I can't get a butter knife to open this. I mean, I don't want what if I had</p>
<p>21:11</p>
<p>sorry, guys, five years? Yes. I was there. butter knife we're getting</p>
<p>21:17</p>
<p>we're getting so they got to open the open the thing with a with a thing. It always pours down the stack. You gotta have a hammer to close it. It's messy. You know what? Maybe there's a better package. So we did. We partnered with Sherwin Williams, we created a product called a question pour paint container. You don't need up, you just twist it open. You poured it doesn't drip. You push it back. And it's a square can and it's wonderful. Now we knew the customer liked it. Loved it</p>
<p>21:48</p>
<p>doesn't get stuck. Now. See, when I saw it out there on the floor, or wherever it was within the journEY around this place? When I saw it, I just said how many times have I taken a can use the butter knife, open it up? Had to share it or do whatever and then close it back up with a nut with a hammer. And it splatters everywhere. It was just but it never changed.</p>
<p>22:15</p>
<p>Is that good customer engagement? I don't think so.</p>
<p>22:17</p>
<p>No, not one bit. This is it. Right? Do you like it?</p>
<p>22:21</p>
<p>Great right here. See? So that is dazzling? Right? It's dad?</p>
<p>22:29</p>
<p>He does stuff all day long. Man. This is a blood test with that. It's it's the it's that little machine. Gotcha.</p>
<p>22:36</p>
<p>And that's it. Yes. And it is it is going to change blood testing in the world. Not the not the world. Why? The art. So let me tell you, let me tell you. It has a little has a little thing called the clock chip, you prick your finger, you take a blood test, you put it on our little handheld machine, right? And instantaneously. You can tell for instance, if your blood is too thin or too thick if you're taking a blood thinner, okay? With not with no antigens, it's used. It uses physics instead of chemistry. Alright, you don't have to get antigens from China. You can do it right here. It's all digital, and it's instantaneous has never been done. And it's on obvious</p>
<p>23:24</p>
<p>scene. That's amazing. Yeah. So you just eliminated the necess. The supply chain, it says it's it's digital. It's right next right there. It doesn't have to tell you, man, it's, it's spectacular.</p>
<p>23:38</p>
<p>It's been what care bike? Yes. mountain bike. So the bike has been manufactured in Northeast Ohio. And because it's an E bike, it's got software that has three modes. One is E by, you know, 25 miles an hour, no license, moped well, more powerful and full on badass motorcycles. 85 miles an hour, right? Yes, same thing. Yeah, it's been manufactured right here, and it's got a plug in battery, you can take it out, you can run your laptop on it in the woods or whatever. I mean, it changes the game, and it's gonna be manufacturing. So</p>
<p>24:21</p>
<p>I have we could, we can definitely talk forever. For me, I don't have the time. I could just sit here and have a great DisnEY Land of innovation, big time. And it is true that you're not underselling that one bit. Oh, not one and how bad now one of the questions I do have, because you've been around for many years. I think we're coming up on what the universe is Xero big 500 And we're starting our second five year 50 year plan. And you should yeah, you'll be around. There's a legacy here.</p>
<p>24:51</p>
<p>We're working. We're working on that. Yeah, you're</p>
<p>24:52</p>
<p>fine. You're fine. But the thing that I'm interested in is how did this whole it's like one day People were talking about this digital transformation. It's great. It's, it's good around a coffee table. But now it's real real. How has that really impacted the way you look at products? Everything</p>
<p>25:12</p>
<p>is digital today, everything. And, and I, you know, when you go into our prototype facility, which is like that prototype, isn't that great?</p>
<p>25:21</p>
<p>I like every I even like, I mean, I like every part of this building.</p>
<p>25:25</p>
<p>Here's the things we ourselves was factory 3.0 Here, we've got all of these, these, these CNC machines. Yeah. And in digital, 3d printing is all that stuff. But we are even taking the ones that are like 30 years old. And we're digitizing. You don't have to have a brand new. You don't have to redo your factory. That's it now. Yes. And so you can you can get you can get predictive maintenance, you can get yours next. Oh, you can do a digital twin of your old old factory and bring it up to factory 4.0 and an eight that hard. See,</p>
<p>26:05</p>
<p>where do you see it? Okay, put your future hat on. Okay.</p>
<p>26:09</p>
<p>Are you kidding me? Scott, I always have my future.</p>
<p>26:12</p>
<p>He was taking a group around his organization here. And you can tell that there's a there's still immense passion. You're never tired about? Oh, no, no. And rightly so. I was born to do you were born to do this. So where do you where do you think it's going? Where's this? My</p>
<p>26:28</p>
<p>God? The sky is the limit. We just have the launch pad here. Alright, we have the launch pad. We're building the rockets. And I don't know how have these rockets are gonna go but the sky's the limit. I'm telling you.</p>
<p>26:41</p>
<p>What if a company wants to get ahold of you, what do you do?</p>
<p>26:43</p>
<p>Pick up the phone.</p>
<p>26:48</p>
<p>World Wide Web, you know that that internet,</p>
<p>26:50</p>
<p>you can push a</p>
<p>26:51</p>
<p>button rallies. And I'm telling you, it's an honor. This is exciting. This is this is the manifestation of me as a kid going to DisnEYland. And in the Carousel of Progress, I have to share this reel with you real quick. So I was here last night, doing a walkthrough, getting all giddy getting all just so jazzed about the whole thing. I go back, my wife and my son are with me. And I just said you can't believe it. And I'm hyperventilating as I explained this particular location, and that I yanked my son. I said, You got to get out. You're coming down here, just because I want to see the dome. You got to see the dome. And then we walked around and you guys have been absolutely gracious, gracious. And it's very cool. Thank you. Excellent. Alright listeners. You can reach him out of the worldwide web. That is it's it's under</p>
<p>27:44</p>
<p>Nottingham's. Oh, there</p>
<p>27:45</p>
<p>you go.com Right. You got that URL.</p>
<p>27:48</p>
<p>I did that.</p>
<p>27:50</p>
<p>All right. We're gonna wrap it up on their site. So stay tuned, do not go away. You will not be disappointed.</p>
<p>27:56</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>28:05</p>
<p>Come on. You've got to love that conversation. That is Mr. John Nottingham. He is a trail blazer. You cannot and I mean, you cannot deny the impact that Nottingham's for E y is having in manufacturing industry as a whole. They are solving problems. It is a big deal. Nottingham spirk.com Go out there. And I'm just telling you, you got to put that on your bucket list for an opportunity to sort of see that location. You will be dazzled by alright. Remember, we've got to educate. We've got to collaborate. And we've got to innovate. Not an expert, Mr. John Nottingham and team Nottingham spurt. Classic example. Do not let another day go by without your commitment to that need to educate that need to collaborate and that need to innovate. All right. Be bold, be brave daring greatly. We're going to have another great conversation right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-nottingham-with-nottinghamspirk/">John Nottingham with Nottingham Spirk</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Paul Casto with GE Digital</title>
		<link>https://industrialtalk.com/episodes/paul-casto-with-gedigital/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 15 Nov 2021 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to Paul Casto, APM Industry Principal with GE Digital  about &#8220;Managing Business Case ROI Risk&#8221;.  Get the answers to your &#8220;ROI Risk Management&#8221; questions along with Paul's unique insight on the “How” on this Industrial Talk interview! Finally, get your exclusive free access to the Industrial Academy and&#8230;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-casto-with-gedigital/">Paul Casto with GE Digital</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a842a149-7460-4b7f-9715-46919c8bd5c3"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Paul Casto, </strong>APM Industry Principal with GE Digital  about <b>&#8220;Managing Business Case ROI Risk&#8221;</b>.  Get the answers to your &#8220;ROI Risk Management&#8221; questions along with Paul's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>PAUL CASTO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/paul-casto-2b8bb218/" target="_blank" rel="noopener">https://www.linkedin.com/in/paul-casto-2b8bb218/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ge-digital/" target="_blank" rel="noopener">https://www.linkedin.com/company/ge-digital/</a></p>
<p><strong>Company Website: </strong><a href="https://www.ge.com/digital/" target="_blank" rel="noopener">https://www.ge.com/digital/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Paul Casto with GE Digital" width="500" height="281" src="https://www.youtube.com/embed/QZ70DFVq-bk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
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<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>projects, roi, organizations, business, companies, paul, industrial, maintenance, reliability, asset management, people, risk, create, deliver, plan, focused, area, professionals, technology, asset</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:21</p>
<p>again, thank you very much for joining industrial talk the number one industrial related podcast in the universe. And it celebrates you industrial heroes, you are bold, you're brave, you're daring greatly. You're solving problems. You're innovating, and you're changing lives. You're changing the community, you're changing the world each and every day. If you're passionate about industry, yeah, this is where you need to be. Because we love to educate. We love to collaborate, and definitely love to innovate. Alright, in the hot seat, podcast, GE Digital is the company. And what's great about this particular conversation, we're going to talk a little bit about risk management and ROI on your asset management projects. Yeah, you need to deliver. So let's get cracking.</p>
<p>01:14</p>
<p>We're also sponsored by occurrent. And Fluke reliability, go out to their websites, both companies passionate about into your asset management, your your maintenance, and making it easy for you to achieve that uptime that is necessary for your for your, your project for your, your business, it's important, that's accurate, and Fluke reliability. Alright. I've been gone for a couple of weeks. And the reason I've been gone for a couple of weeks, I've been very fortunate to be able to attend broadcast from smrp, which is the Society of maintenance and reliability professionals. That was in St. Louis. And then I just zipped on up to Cleveland for the manufacturing and technology show. And both events were just absolutely spectacular. But here is what I learned. Write this down. I know you know it, but I'm gonna have to just say it anyway. Everyone, and I mean, everyone was talking about upskilling reskilling, how do I? How do I deal with my resources that are necessary to keep my doors open? And my business moving forward? Now there's a couple of conversations that are associated with that. That's one, we need people always, always always you need people? And what are the strategies around getting that done? And then to what innovation? What technology can we deploy to help create that business of resilience? So when we're at smrp, they're talking about keeping that asset up and running, managed properly, and and delivering results? And then at the manufacturing and technology show? What do we do? How do we keep people coming in? What do we how do we inspire, inspire our youth to be in into or get into manufacturing? Get into the profession of, of just, you have no idea what was just out there. If you are considering I just ask that you look at this stop. Because if you're young, and if you're considering a profession, I'm telling you, it's ripe, it is spectacular, it is innovative, you're you're going to be at the cutting edge of technology cutting edge of strategic directions for these particular companies. They need you. And that's why this particular podcast is here. Because we want to make sure that you get everything you can go out to industrial talk.com. And we have an education platform. We have all these great articles representing all these wonderful, skilled industrial professionals. You got to read them or listen to them. We got the videos out there. It is truly a great place to be able to begin your journey in the world of industry in the world of manufacturing in the world of industrial for Dotto. It is all out on industrial talk.com We try to have fun, because it is fun. We try to make it entertaining, because it is because it deserves that type of attention. So anyway, let's get on with this interview with Paul. So my a bit very fortunate. He was very busy at smrp. And I believe he is chair of smrp this time around. And boy does he has stuff to say and it's stuff that is very important, especially in today's world. You know, we talk about some of the challenges that have taken place within the COVID COVID pandemic, whatever you want to call it. And yeah, they're real. Don't get me wrong. It's challenging. But one of the great Things that I get out of it. And it was great to see people at these events, getting back to normal, collaborating, and really from the heart, and a desire to truly collaborate and solve problems. Paul is leading that effort at smrp, we're going to have a number of other great conversations. But if you go out to his stack card, yeah, he likes education. He, his, his business card is just way too small for how many things that he does is just as so it's not worth even trying to get all his education. God he is so committed to</p>
<p>05:38</p>
<p>asset management, reliability, maintenance, everything, he is a leader. So anyway, with that said, enjoy the conversation. Paul, welcome to industrial talk, thank you very much for finding time in your busy schedule to share and impart your wisdom and knowledge into the world of asset management, maintenance, and reliability, big time, I'm sure the listeners will grow to appreciate. I mean, you got some mad street cred out there, you do. And I was looking at you, and I'm not going down your bio, but reality is, if you go out to his LinkedIn profile, it's not as impressive as the bio that I received, because it just has you like education. And you're constantly educating, which</p>
<p>06:24</p>
<p>is that it's a fast changing world. And if we're gonna, you know, remain relevant, we have to keep our skill sets up.</p>
<p>06:32</p>
<p>You know, that's that's a whole nother conversation to have. That's a whole nother topic. Because I, I don't know how anyone, especially today, in this particular world, is not committed to some form of disciplined education, whatever it might be read a book, I don't care, whatever it might be. Daily, because you're absolutely right. It's, it's blistering fast even I can't keep up with it. Well, that's not saying much. Yeah, don't don't lose. Don't think about that listeners, I can. So for the listeners out there, Paul, give us a little background, little 411 on who you are. And then we're going to venture into managing business case, ROI risk, which is an important topic.</p>
<p>07:17</p>
<p>What's your so I'm Paul caspo, I've worked in this maintenance reliability asset management space for a number of years, I had a great opportunity several years ago to lead the reliability team for Eastman Chemical, they were really an industry leader Well, before I got there, and that's where I started my foray into really asset management, asset performance management, that that whole space, they were a user. I left Eastman with some other plans, but ended up with Meridian doing asset performance management, or I just call it APM. Globally, for a lot of customers and a lot of different industries. And then, as time went on, we had a buyout from GE. And so we're now at GE entity and my current work is a lot around, I would call it maybe front end engineering, helping customers identify what their business outcomes really are figuring out what kind of value they need to create, to achieve those business outcomes. And, and then after we do all that, we can worry about potential solutions to create the ROI, those three things that really need to be linked together. So I'm doing quite a lot of work in that area, as well as risk management, I'm doing some, some more of all things graduate work around risk management, and how do we manage the risk of ROI. Many times people build business cases and the business cases say I'm going to deliver such and such ROI, but, but deliver less.</p>
<p>08:53</p>
<p>It's interesting, especially the topic of risk management ROI, the financial component around the maintenance, reliability and asset management profession. Not to not to say that there's been snake oil salesmen out there, there have been and they, they they sort of diminish, unfortunately, the realities of an asset management reliability program within an organization and you're going to have to try to sort of distill that and get rid of the negative stuff because the the value is there. Is that not right, Paul?</p>
<p>09:29</p>
<p>Yeah, that that is correct. A few years ago, I actually did a study around this area, we went into our CMMS system pulled out all of our labor hours, all of our, our material hours, everything that we could put together in terms of, of the cost of these projects and looked at the returns and, you know, a good self respecting reliability project, in actuality should deliver over 100% return. Now, it goes up and it goes down. Some of them aren't nearly as successful as others, but it, it is a really high value area to be working in, if you can figure out how to properly execute it.</p>
<p>10:12</p>
<p>So that just brings us to the point of let's, let's talk a little bit about that from a. How do you develop now? I'm not going down the road of the CMMS. And, and bad data and pencil Web? That's a whole other conversation. I got it. But how do we build a the elements of a business case so that we can begin to truly and discipline a insights into the financial benefits associated with this particular case?</p>
<p>10:40</p>
<p>Well, the first thing we have to do is we really need to understand the business outcomes, what what are the drivers that the businesses are looking for? You know, as engineers, many times I say, we get caught up in the elegance of the technical solution. And, and we decide we need to implement this new technology, without really considering what we're there to do. And what we're really there to do is to create value for our companies, and to put together projects that give our companies the best opportunity for success. That's possible, you know, we live, we live in a probabilistic world not a deterministic world, and nothing is for sure out there. But when we start looking at projects, and return on investment, the place to start really is what are we trying to accomplish from a business perspective? The second part of that is what value do we need to create? And then and then we'll put together the project?</p>
<p>11:39</p>
<p>Just for clarification, what are some drivers what sort of give us an example of what outcome of a business give us just sort of a basic ones like, I'm a business, I'm looking at this?</p>
<p>11:51</p>
<p>Sure. This great example, a few years ago, I had Vice President calling me up, and they were very professional and nice. And he says, You know, I could deliver another million dollars to the bottom line, if I could just get over some reliability issues with my equipment? Well, I came out of the construction industry. And what that meant to me was, oh, boy, I really better get cracking here. So that's a great example, he could deliver another million dollars worth of profit to the bottom line of the company if he could get the equipment to run. So that's a great, great business proper.</p>
<p>12:26</p>
<p>See, and I can see that because you're you're talking with that particular example, an asset, the uptime production. And so that that's real time. And And typically, something like that just requires a little analysis on those assets that they've targeted, does that correct? Well, sometimes it's,</p>
<p>12:45</p>
<p>it's a little harder than that. But we do need to go in and do an analysis of why are they losing this? You know, what, what are the problems? And and, you know, what we'll find is, we'll find that some of the problems are definitely equipment related. There have been unexpected breakdowns, other other issues. But I typically also find that there's opportunity on the operation side, they're not running their equipment up to standard, they're not following good processes. And I have to say, to this vice president's credit, we actually contributed more than a million dollars, you know, we did an analysis went back and talked to him, and he focused quite a bit of energy around running a better operation, we focused on getting the equipment to run better, and together, we actually contributed more than then our target.</p>
<p>13:32</p>
<p>Wow. That sounds cool. I like that. I like that approach. And I like that focus. So what we have, from a from a business case perspective, we've got to understand the outcome of the business. Got it? Number two, is, are there steps in this that we need to be aware of?</p>
<p>13:51</p>
<p>Yeah, well, you need to understand the business outcomes. And then the next step is to figure out what value you need. And there are different types of value. You know, there's what I call hard value, that that's the easiest part, it shows up over on a company's financial statements, we sell more product, we increase the revenue, we reduce our maintenance cost, or our spares cost, we lower the cost of goods sold, both of which improve gross profit, that's one kind of value. Often what happens is we may go in and work with a customer and we may focus for six months in an area. And let's say we reduce the maintenance costs 10%. Now we have a choice. Do we take that out of the budget? Or do we reallocate that to another area of the facility that needs improvement? I call that firm value. And then of course, there's risk reductions. And that's at the heart of what we do in reliability it is it is finding that we've got a bearing problem a month before the actual failure, ordering that Barry planning the work and replacing that bearing and nobody even knows about it. So there's a lot of risk reduction activities and and then lastly, there's our intangible values. It's it's how we do our work. It's all of those things that fall into that category.</p>
<p>15:05</p>
<p>So, back to the example that you provided about a million dollar bottom line value, you were focused on the assets, but then the VP would be focused on the operations, which, which would pretty much fall into say, let's say, tangible value, that, you know, how can we be more efficient, whatever that whatever that focus needs to be? I like that. That's correct. Give me an example of risk reduction sort of nebulous. From my perspective, what is that?</p>
<p>15:39</p>
<p>Well, let's, if we think about these projects, let's just think about what happens with a project. Oh, we may do some front end engineering, then we do detailed design. And if it's a software related project, as many of them are today, we do some internal testing, we do user testing, then we go live, right? We go live, and many times the customer doesn't have a plan. What happens after we start this new system up? Whether it's a CMMS system, an APN? system, some other system? We started it up? Now what so there's a lot of risk associated with that. And those, those those risks, if we aren't thinking and planning ahead, could be in a variety of things. No, Postville go live value creation plan. How about this one, this is huge. And all these projects, it is an adaption governance, and a chain management plan. We're changing the work processes that everybody use, we're changing the technology, they're tools. And if we don't put an adoption plan in place, that's a huge risk that can negatively impact the return on investment. Now, the flip side of that is we typically think about risk in a negative sense. But let's step back and say, how about if we manage these things? Well, how about if we have a good value creation plan, we've done great change management, we're focused on the business outcomes, there's an upside to risk, you know, without any without risk, there is no opportunity. But if we properly manage this, we can actually create additional value.</p>
<p>17:12</p>
<p>I like it. And you're absolutely right, I think what happens is we get, we get all just sort of sucked into the value of all of this and the hype, and it makes sense. And it looks good on paper. But then when it gets down to execution, that human element comes into play, and then it gets a little squishy, and I like the fact that you have an adoption, governance plan and change management, and everybody else. I very rarely do people say, Gosh, I like change.</p>
<p>17:44</p>
<p>You're, you're you're correct. Yeah, people, you know, they want to know, well, why should I change? What's in it for me? Why do I need to do this? What are you going to do with this data after I start recording it, all kinds of things, you know, that come together everything from from creating a platform, you know, the old burning platform of why we need to change to integrating short term wins into the whole program, everybody has, you know, wants to play for a winner, and they don't want to wait two years to be a winner.</p>
<p>18:14</p>
<p>No, nobody. It that's, that's sad. Because that happens quite frequently. And, you know, you have the people that are saying, hey, it's gonna take three to five years, I can't even think in those terms, three to five years. And before I, I get a win, or I, and after a while, you're just sort of feel like you're digging a ditch out there, you see the value, but you're still digging a ditch? How do we create a situation where we can experience some short term victories? You have to be proactive</p>
<p>18:47</p>
<p>about that, you know, I always think about implementation. And when I talk to people, I sort of propose a new, a new way to implement, you know, we, we often, you know, go live, we've trained the masses, we've shown him Oh, go do criticality analysis, go do FMEA. Now go forth, and use all these new tools and technologies, yet, we need a more focused plan, we need a focus plan of those. What are the high value areas out there? What are my constraint points? Where am I spending too much money? And and then what are we going to do around those those things to create a value plan where we can actually actually deliver that value. And while we're doing all of that, we're going to plan proactively short term wins, you've got to think ahead. You know, you just can't wait for things to happen. Because as we just said, everybody wants to see progress and they don't want to see it. 24 months they want to see it three months, right? So you have to plan these things. It's you just can't wait for them. This is hard work. You know, this may sound easy, like you know, that this was really hard work of planning in detail what you're going to do. It's</p>
<p>19:55</p>
<p>interesting culturally that typically US companies mean, in general, we look at quarterly financials, we just do. And and we're very rational, maybe I did the same thing, right? Very rash. And if I don't see value to my bottom line, because I'm looking at it, I'm looking at, and I want to see some values. Now, I think that that is a great approach. Now, when we start talking about that planning, making sure that you have those little victories planned out, you're monitoring it, I think it goes a long way with developing that sustainable discipline going forward, right, because it is a human equation when we start talking about deploying these solutions.</p>
<p>20:42</p>
<p>It is and and you know, it's a step by step process. You know, like I said earlier, we need to know, what are the high value areas? What are we going to do once we get there? Oh, we're going to do root cause analysis? Or we're going to do FMEA? Okay, then the question becomes, who's going to do that work? Well, you're going to give it to Bill and Bob, who are already at 110%? Are you going to really step back and say, I'm going to make resources available? And then what skills and support do those resources need to be successful? And, and then, of course, we've got to build some, you know, a project plan and metrics around that plan so that we, we can proactively monitor our progress.</p>
<p>21:23</p>
<p>And if you're going to want to pull out that ROI, you're going to have to you can't just pencil whip this, you can't just so here's my challenge, Paul, and how do we do this? His organizations are fluid, they're coming and going, people are coming and going and going there. And if you don't have a, an organization that has some sort of continuity between people coming and going, then you're you're ready resources that are available that you dedicate it to this particular project becomes suboptimal, for lack of better? How do we organizations create some sort of continuity and manage that risk? Because that's a risk to be able to sustain it going forward? You got the big, you get the victories? How do we do that?</p>
<p>22:12</p>
<p>That's really hard. And in a lot, yeah. And let's think about this happen over the long term. You know, our most successful customers or people that I work with, a lot of it starts with leadership at the top, you know, the leadership understands reliabilities important, it understands that we need to create value. And many of those organizations have grown those leaders up through the organizations with different roles and different assignments. And they understand all that. Now, what happens to those organizations later on, you know, there's the lifecycle to everything, sooner or later, those people may or may retire. Now, the leaders that have established there, and if the organization has renewed itself, then great, but lots of organizations, then people come in from the outside, they weren't raised the same way in the same culture around reliability, it is really hard to maintain that over the long term. It takes great leadership, real vigilance. And it takes a dedication by the company to understand well, you know, these are key elements to our success. And that's a risk, you know, companies, you know, we're mostly working with asset risk risk around unexpected failures, risk around injuries and safeties, and si s and compliance. But companies have these enterprise risk management organizations, that's they're worrying about bigger risk, you know, they're worried about people and, and money and finance and hedging, and, you know, the overall organization. So that's a risk that may not be managed just by us, but needs to be managed by the company at a</p>
<p>23:55</p>
<p>higher level. Yeah, and you're spot on, because I've been fortunate enough to be a part of a number of organizations. And that has always been the greatest challenge. It's never, it's never about whether these programs will deliver because they will. It always gets down to the tenacity, the focus, and I would have to say energy of the team, the individual, the leadership, and creating that continuity, because it's, it's, it's out there. And what always fascinates me, Paul, is we've had this conversation like we were at smrp 29/29 year we're still talking about companies that need to begin to embrace the principles behind asset management, reliability and maintenance and and that it's out there and professionals like you and others can constantly strive to figure that out, and it just always fascinates me that we're still having In this conversation over and over again,</p>
<p>25:03</p>
<p>well, I'm gonna go back to what I said a few minutes ago, the reason we have this conversation over and over again, is because it is really hard, right? It's easier, it's easier for leaders to go, you know, a company to go out, I'm just going to go buy some new equipment to increase my capacity. Well, they go buy that equipment, well, that's sort of a proven process to buy the equipment, it's all equipment, they start the equipment up, you know, that's much easier to manage that it is culture, and people it takes, it takes discipline, to stick to these processes that we know that work, it takes discipline, and it takes leadership to make sure that we're sticking to those things. So it's not the it's, it is like a goldmine, or maybe I should use a bariatric, put this value in barrels of oil here lately, that this is an area that is very fruitful in terms of benefits to companies. But but it really is hard.</p>
<p>26:01</p>
<p>One last question. And I've always I've never had a real straight answer. So let's say I'm an organization, I'm pretty inefficient, I there's, there's a lot of low hanging fruit, we develop a plan of creating some victories, and we do everything that we need to do and we, you know, year one, we've got massive savings, we've got massive and positive ROI. Year two, it starts to, you can't you can't achieve the same success because you're just becoming more efficient. Is there a point where it just starts to, like you're as efficient as you possibly can? Or is there always going to be a positive ROI?</p>
<p>26:47</p>
<p>Well, the better you get, you know, those last incremental values, you know, you're exactly right. It's easier upfront to do a lot of things. And the more mature we get, you know, as I sometimes have the old saying, is the juice really worth the squeeze? Right? You know, how much money is it going to cost me to get that last percent of availability? And is it worth it? You know, there comes a time when you need to optimize everything. So the answer is, you know, that's typically a long road, you know, to get from, I'm just starting to, to where now I really needs to be optimized. But but there is an optimization point associated with this.</p>
<p>27:29</p>
<p>Yeah. And what's interesting, unfortunately, when you start to deploy maintenance dollars, right, dollar, it's $1 off the bottom line, dollar dollar, right. And it's not a depreciated type of expenditure. And so what happens with the fluidity of organizations, other leadership's come in, why do I have to spend that dollar on the maintenance? And then it then it's, it's, it's a cycle? Yeah.</p>
<p>27:55</p>
<p>And it shows up, if they cut the maintenance costs, this monkey shows up on on on your neck. That is why that is why it is really important for us to have good sound business cases. You know, McKenzie did a study a few years ago, and they looked at large software projects, you know, when we have those, whether it's CMMS, or, you know, SAP or whatever it might be, yeah, you know, typically, they found that typically, those projects delivered 30%, less than the projected ROI on those projects, right. So our leadership sort of starts to view a lot of this as a risky business. This is risky business. So. So that's why it is really important for us to have a good well developed business cases, good execution plans value free, and we need to start delivering, we have to deliver what we promise. I like the fact that you have to deliver, I think God are the days when you can sort of just sort of ride on in on a white horse and say, I've got the technology solution, and then right on out and it never, never achieves the objective. And then everybody has a surly or salty opinion about what just took place. And then they just, that's why the culture. That's why there's a reluctance to deploy some of these things because everybody's been burned. And I mean, everybody.</p>
<p>29:15</p>
<p>Unless you're true, Greenfield and that just started from scratch. Maybe that's a different nap. But that's rare. That is big time rare. So anyway, that that's just, that's where we're at. All right. I want to make sure that everybody understands how do they get ahold of you?</p>
<p>29:34</p>
<p>They can reach me, the easiest way is probably by email and that is called Dos Passos. da s. E. o@ge.com. They can reach me there. I'd be happy to talk to anybody give them you know, give them some resources. There's lots of material out there. We were just together last week, that week before last smrp and that that stuff is online. So lots of info Automation.</p>
<p>30:00</p>
<p>It's, it's if you're thinking that it's hard to find information listeners think again because organizations like smrp, Paul, others, other practitioners that are passionate about reliability, asset management, maintenance and, and developing the solutions around that. It's all out there. It's an important professional. I've always been very bullish about it. And I've been, because everybody just is so collegial. Everybody wants to help everybody to be successful. It's an it's an interesting culture that exists within the, the realm of maintenance and asset or liability and all that good stuff. This is alright listeners. That's Paul. He's with GE. And we were definitely talking about ROI. We're gonna wrap it up on the other side, do not hesitate or do not go away, because we will be back and we will have this conversation on how to get ahold of Paul. So stay tuned.</p>
<p>30:58</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>31:06</p>
<p>All right, a final shout out to Paul Casto. Go out to his card. Paul castle on LinkedIn. You know, you type in his name, that's ca sto comma, G, you will find Him and you will realize how much work he does within the maintenance, asset management and reliability space. He is a leader. So don't hesitate contacting them. All right. Again, we've got to educate. We've got to collaborate. We've got to innovate. There are challenges facing industry going forward. Heard that smrp heard that at maintenance and the technology, manufacturing and technology show. Absolutely important. Go to industrial talk.com We're gonna continue to add to it we're gonna continue to highlight great, great professionals and companies dedicated to your success. All right. Be bold, be brave, daring, greatly hang out with people who are bold, brave and Daring Greatly like Paul, and you're going to change the world. Thank you very much for joining the industrial talk podcast. We will be back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/paul-casto-with-gedigital/">Paul Casto with GE Digital</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Sahar Ehsani with Intel</title>
		<link>https://industrialtalk.com/episodes/sahar-ehsani-with-intel/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 21 Sep 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sahar-ehsani-with-intel/</guid>

					<description><![CDATA[<p>On this week's Industrial Talk Podcast we're talking to Sahar Ehsani, Sr. Segment Marketing Lead - Discrete Manufacturing  about "AI, Machine Vision and Sustainability".  Get the answers to your "Discrete Manufacturing" questions along with Sahar's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sahar-ehsani-with-intel/">Sahar Ehsani with Intel</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ca540489-35b9-44c7-a570-ac2b6478390b"></iframe></div><p>On this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Sahar Ehsani, </strong>Sr. Segment Marketing Lead &#8211; Discrete Manufacturing  about <b>&#8220;AI, Machine Vision and Sustainability&#8221;</b>.  Get the answers to your &#8220;Discrete Manufacturing&#8221; questions along with Sahar's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SAHAR EHSANI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: <a href="https://www.linkedin.com/in/sahar-ehsani/" target="_blank" rel="noopener">Sahar Ehsani | LinkedIn</a></strong></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/intel-corporation/" target="_blank" rel="noopener">Intel Corporation: Overview | LinkedIn</a></p>
<p><strong>Company Website: </strong><a href="https://www.intel.com/content/www/us/en/homepage.html" target="_blank" rel="noopener">Intel | Data Center Solutions, IoT, and PC Innovation</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Sahar Ehsani with Intel Talking AI, Machine Vision and Sustainability" width="500" height="281" src="https://www.youtube.com/embed/5o6Z_BCaEtA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
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<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>manufacturing, intel, industrial, ai, sahar, technology, data, discrete manufacturing, absolutely, people, machine, industry, listeners, learn, happening, vision, line, processes, customers, factories</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by NEOM that's NEOM.com they have a vision of changing the world for the better in almost every way. They are committed to that. They have a bold, a brave and daring greatly vision on how to change the world. For the better for all of us. They are committed to that. Go out to niobe.com get involved, you will be dazzled and you will not be disappointed. Big thinking going on there. And you know what's happening out there. Technology. Innovation is happening everywhere. And the speed at which is just absolutely blistering. You know who's leading the way Intel that's right Intel, they are leading the way with edge cloud. You name it industry for Dotto, right in their wheelhouse smart cities. Yes, robotics. Yes. And, and let's say digital transformation of the utilities. Yes, Intel is where you want to go go out to intel.com find out more and see how they can help you innovate. Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's go Alright, welcome again to industrial talk v number one location in the universe that celebrates you industrial heroes, you are bold, you are brave, you dare greatly you solve problems, you innovate like no other and you are changing lives and the community Do not forget that put that in your pocket because it is important because you got to believe we need you big big time in the hot seat in the Industrial Talk we have Sahar Ehsani, she is with Intel, we are talking about manufacturing technology. She is a senior center segment market lead discrete manufacturing. And, you know, we're gonna be talking about Yep, AI, machine vision, sustainability and how all that works to go there. Let's get cracking. So you get to join me on my educational Odyssey to learn from the very best in industry about that man, you get to join me, I again, I you know, you got you got incredible professionals, such as Sahar and, and she knows what she's talking about. And also people from Intel and others, that are just absolutely one. Thank goodness that they desire to truly develop, develop the innovations to be able to make our lives better, thank goodness. And you know what else is so great that they're willing to share their insights and wisdom for us, so that we can begin to learn you never stop learning? Each day, always learn that, I don't know, it doesn't sound so fantastic. But it is it got to there's it's all out there. And especially in industry, we've got to do that. Alright, let's talk a little bit about the industrial Academy. Real quick. The industrial Academy is absolutely dedicated to education. And the reason it's dedicated to education is because, well, that's something nobody can really take away from you. If you are dedicated if you are committed if you have a true desire to learn from the very best within industry, industrial academies where you want to be because we're we're talking about management leadership, we're talking about innovation, we're talking about the nuts and bolts of operations. And what are the strategies associated with not in a way that is like, Oh, my gosh, this is a 75 hour class and and it'll drive you crazy? No, no, the responsibility on your part is one, that you get the flavor you get to hear from the best that represents let's say IoT, or edge or cloud or reliability, whatever might be the best. And it's up to you because you have a spirit of learning is to go out and find out more all the contacts and information is out there. It is a big, big win for you continue to learn, grow, and and just, you know be the best you possibly can be because</p>
<p>04:39</p>
<p>for whatever reason, maybe I've got rose colored glasses. I can't tell you why. But I really truly in my heart of hearts, believe that industry is truly the key that can change lives, change communities and change the world. And it might be Pollyanna. It might be Well over the top. I like bold, brave goals. And and the industrial Academy is focused on being able to provide industrial education for people who need to know. So that their lives can be changed, their companies can be changed, their communities can be changed, and so on. And so the world. Alright. Let's get going. I get all Tingley about that type a type of conversation now. So hard, but it's been a bit of a long journey to get her on the podcast. But fear not she does not disappoint. great conversation, great insight, great stuff that's happening at Intel. I've got her form here, you go out and find her stat guard. All very impressive. So we're going to be talking and yeah, you're gonna say, Scott, Oh, you've already talked about AI? Yeah, we have. But it never stops, continues to grow continues to evolve, we never stopped. You know, we've talked about machine vision, looking at the ability to look at products and improve the quality and so on and so forth. And of course, sustainability. What does that mean? How does all this wonderful innovation help sustainability because it also has to sort of work hand in hand. If there's a gap that is missing from that particular value chain. Now, that's a problem. But Intel sohar team Intel are working diligently not just in manufacturing, but also in in the energy space and oil and gas all everything that you could possibly at the heart, you know, entails right there. All right. Enjoy this particular interview with Sahar Sahar, welcome to industrial talk. How are you doing?</p>
<p>06:47</p>
<p>doing very well. How are you, Scott?</p>
<p>06:49</p>
<p>It's been a long time in the making to try to get you on the podcast.</p>
<p>06:54</p>
<p>Yeah, sorry. It's my bad I might sign.</p>
<p>06:58</p>
<p>You don't need to you don't need to cower away from me. I was just I was so excited when we first met. And, but but business moves on people get busy. It's all about that. But you're here right now. And listeners, you're going to be impressed. She's got a mad statcard out there on LinkedIn. Absolutely. Of course, I'm looking at her form. And that's impressive, too. So you Listen up, learn educate with me, because I'm not the sharpest tool in the shed. But Sahar is she's a sharp tool in the shed. All right, for the listeners. So Mark, give us a little background on who you are.</p>
<p>07:34</p>
<p>salutely first of all, it's a pleasure to be here, Scott, and have this conversation with you. I'm very excited for this conversation. And about myself. I'm big global segment lead for discrete manufacturing industry at Intel IoT group. So basically what I've been doing in align my career in Intel, and outside of Intel, I've been engaged with manufacturing, all my career. And in my current role, what I do is of working with partner and manufacturing and customers to facilitate and accelerate the digital transformation that's taking place currently around the goal. It is listeners, it's really awesome. It's very exciting. We are just in the front of the line and helping everyone to make those cyphy in</p>
<p>08:35</p>
<p>the future baby in the future is now man, it's now</p>
<p>08:40</p>
<p>all those things that we were seeing in the movies is now happening. And it's very exciting.</p>
<p>08:44</p>
<p>It is. I was just watching Minority Report and and some of the things that they're going through. It's like, Oh, that's happening now. Oh, that's cool. Oh, you know, it's pretty exciting. Now, I'm not. Again, we've established I'm not the sharpest tool in the shed, can you define discrete manufacturing? How's that different than well manufacturing?</p>
<p>09:03</p>
<p>Absolutely, yes. So, when we look at the manufacturing Overall, we can divide it to two or three segments, let's say three segments, for the simplicity, one is discrete manufacturing, then you will have individual product as an outcome but those products can be assembled through bringing different parts from different location in one place. They can be built all in one place or they can be built around the globe apart and get assembled like automotive industries, right, like consumer goods, like electronic and devices. So all those parts some can be made in China, some in Vietnam, etc. They come out to another Assembly Facility and they get assembled and after their life is done, you can disassemble them again and cycle them. But when it comes to their hybrid, that's another section of manufacturing hybrid, which is the process and discrete manufacturing together. It has like some sort of batch processing like food and beverage. So for example, if you mix two chemicals with each other for pharmaceutical, you need to continue that process, you cannot stop it, you cannot ship it to somewhere else around the world. Because, yeah, so that's part of the process industry, but batch processing, because things get prepared in batches. And then at the end of the day, get they get packaged, which is part of the discrete manufacturing, that's what they call them hybrid. The other one is continuous process manufacturing, like oil and gas, right? You see a wealth of oil, you cannot stop it, that needs to continue, and you need to keep take care of those processes. They call it continuous processing.</p>
<p>10:59</p>
<p>I like it. That's a good explanation. Now, listeners, you're better because of that explanation. Now, you know, don't, don't come to me and say, Scott, I don't know. All right. One of the topics that we're going to be talking about, and what we're going to feature on this particular conversation is going to be talking about AI. AI is application to manufacturing, and, and artificial intelligence, this machine vision stuff, give us a little just sort of your definition of, of artificial intelligence, and its application and manufacturing.</p>
<p>11:32</p>
<p>Absolutely. Let me give you a little bit background on bringing in this technology to manufacturing Overall, we want to make manufacturing smarter. We know in some of those manufacturing, like automotive, there are lots of automations already going on. We know my factoring like silicon manufacturing, like silicon chip, like Intel, when you look at their main factories is really well automated. So what is AI is really bringing to the table for those very fully automated manufacturing. When you add AI, basically, you leverage tons of data that is being generated by those automatic automatic devices. So you get that data, you analyze it, you make a decision based on the result of that. So that's what artificial intelligence does. If you get the result, and immediately as a control rule, feed the information back to the manufacturing line, that's a closed loop control. And during that you have the real time control of the manufacturing production. And then all of this together improves the manufacturing processes and efficiencies improve manufacturing uptime, right. So if you want to look at the strategy of how the technology are coming to the manufacturing board, I believe personally, AI and machine vision are going to be the front of the line, because they are easy additions to the already existing technologies in manufacturing, whether very advanced manufacturing, like auto or semiconductor, or they manual type of manufacturing, like machine builders, so you can add or port builders or textile companies in China. So let me explain a little bit about how AI works.</p>
<p>13:31</p>
<p>But let me interrupt real quick, let me interrupt real quick. So what I hear you saying is that it's it starts, it starts with the ability to collect data, but there's a tsunami of data for lack of a better term, I me, Scott, is I'm not going to go through a spreadsheet, look at all the data that's coming off of machines or though or the line, I need some technology to help facilitate and make some decisions that allow good data to come through and throw away the bad data. Is that right?</p>
<p>14:02</p>
<p>Exactly. That's absolutely true. And that's artificial intelligence. You connect it on connected if they're not connected already. And then you collect the data, and you analyze the data. And based on that analysis, that happens automatically, you make a decision, what you want to do next</p>
<p>14:21</p>
<p>is your zero learning component to AI. It's one thing I can create parameters, I would imagine you're the expert, I can create parameters that certain data gets through is that can that can I learn and be and hone and be more refining? as I grow and be able to improve the analytics of that data for my my business?</p>
<p>14:45</p>
<p>Play? Yes, the data machine learning aspect of it. So the algorithm that you add to the computer that is running that algorithm basically, it gets better and better terabit more data, one of the main challenges that we currently have in the manufacturer is that they have a very high yield is finding bad parts. Because if you want the device to, to locate the bad part in a production line, you first need to teach that algorithm what a bad bad part is. So if a manufacturer has a very high yield means that they do not produce so many bad data. So sometimes it takes three months to collect bad data in order to train that algorithm. And those algorithms, they get better over time as we get more data through them.</p>
<p>15:42</p>
<p>And it I would imagine, so hard that that, if I want to be competitive going forward, if I want to be that, I want to have some sort of legacy sustainability, when it comes to my business, I'm going to have to embrace this, I'm going to have to figure it out. But you know what the problem I have, and help me understand this. I just think of costs, I think it's going to be expensive. I know today, what I'm looking at. And if you're telling me I got to go down this road, I have, I don't have that clarity, what what's the economics behind all this, that's</p>
<p>16:15</p>
<p>a very reasonable, actually concerned by any type of manufacturing managers or executives. So we all if you're living in a very competitive board, all the customers, they want perfect products, but cheaper, and everyone is trying to pay that. So in order to keep that profit margin for my factors and keep our business running, they need to have solutions that make business sense. And usually, that's why that I was thinking that AI and machine vision, powered by AI, our best solution to start speed, because you don't need to change much on your manufacturing line, you just add the machine vision, you assess the quality of your devices, and usually within eight to 12 months, you get the positive ROI.</p>
<p>17:07</p>
<p>Spectacular, you know that? That is without spectacular. I mean, if if I had I mean, I was evaluating investments that had a three to five payback, right? took three to five years just to start looking at things that are positive. And that's pretty common. Now, but I don't want to gloss over this. But explain what machine vision is? Oh,</p>
<p>17:31</p>
<p>yes, let me explain what machine vision is. So let's imagine that you have a factory line that has a product and you want to inspect it, you put a camera on it, and you connect the camera to a piece of compute. And machine vision actually is capturing those images, and analyzing those images through a AI algorithm on that compute. So there are different type of there are different types of technologies being used. anomaly detection is one of the paths that people take, basically, looking into good and bad data, the good data, you don't mind you just say good data good go away. You don't want to keep them but the bad data you can locate and you can say this part is bad. So that's how machine vision boards by looking taking images and being connected to compute that has AI algorithm on it.</p>
<p>18:29</p>
<p>So this is how I see it happening this I see it rolling out. If I am able to deploy AI deploy the machine vision in the right area, I might capture anomalies within my manufacturing quicker compressing that time, not waiting for it to get shipped off to my customer, who then finds out that it's not in line with their specification and have that absolutely awful conversation.</p>
<p>18:57</p>
<p>Yes, you nailed it. Those are the cost saving that we will get out of installation of machine vision. I like to add one more thing. On the machine vision we do have two different types of machine vision machine vision technology is based based on a camera and a separated PC. And then there are integrated a smart camera that they have a smarter chip, but it's integrated on the camera. So I want to be clear if any of the audience they have experience with smart cameras that compute based on algorithm is embedded in the camera itself. But around the effect of it. That's very true. When you do the quality inspection in advance to the processes. Let's imagine you have a silicon chip that you need to put a solder ball in and it goes through mold etc. Or I don't know even in automotive part when you are welding something and then it goes on it gets painted. Now at the end of the line then it's getting inspected and you see that defect on Do you need to do the reward on the whole car is a lot of manual engineering work, which is expensive. But if you had figured out that weld, defection early on in the processes, you could just remove it because it's so fresh and you can redo it and so you don't have the removing the paint, etc, in an automotive industry. So that's one part of it. The other part is customer credibility. You don't want to send defective products to customers. That's not good nowadays, for any</p>
<p>20:36</p>
<p>good for anybody. That's what I got Jeffery, not good. See, you know what's interesting, I believe, people like you, and others, Intel, whatever. This strive to be able to produce a to produce solutions that generate high quality products. Okay, we consumer, me and others. I'm telling you right now, we take that for granted. We take that for granted every week. I remember growing up, and I had a 57 Chevy, I still have it by the way. 57 Chevy, there are things that I just sort of accepted. The door didn't close, right? Doesn't matter. It's just that we would never, ever tolerate any, any flaws or problems with our cars. Even the inexpensive cars have a high-quality output. It just it's because of people like you.</p>
<p>21:35</p>
<p>Yes, absolutely. Because the world has changed computer is doing the job of human. And with this AI solution, they're really replacing those repetitive boring jobs, yes, to take the jobs away from employees. Actually, those type of jobs are very repetitive looking at every weld pieces to make sure that it's okay or not you might meet it is just like boring, there is not advancement for employees. So they can really give those jobs to the computers. And robots do that for us. And they do it with more accuracy and faster.</p>
<p>22:10</p>
<p>But sorry, you're you're bringing up an interesting point. And if I had a nickel every time somebody said, Hey, that AI is going to take away my job. I always say it'll take away and deal with the mundane. But the the intellectual component of your job must be done by you.</p>
<p>22:27</p>
<p>Exactly. Yes, absolutely. Actually, I think Ben, if you need to look at it this way. Maybe in the older generation, some people got used to those repetitive jobs. And kind of I would say people like to do like normal things forever. But not new generation. These people, they really grew up with computers and cell phones, etc. They don't like to work with 30 year old technology, they don't like to learn it. And they don't like to do a lot of physical job. So they really like to use their brain, they're into writing software's and thinking about designs and innovation, etc. And this new technology is a great fit for them, why it is a great fit for those leveraging the learning and that blast. When experiences that they had it the older generation. So they learned all of that they built the experiences, and now they need to transfer it to the newer generation. So some of these technology captures those learning as part of the AI solutions or trainings for these new generation. So those learning estates and would be leveraged years over years,</p>
<p>23:39</p>
<p>it I don't see any of your options. If I'm if I'm manufacturing, if I'm small man, whatever, whatever my manufacturing, business it I, I have to recognize that this I have to go down this road. I can't say business as usual, given the realities of what's taking place in the market, and the technology and the innovation that's coming out of, well, Intel right now I can't. And it's because if I do, then somebody is going to take over my job, somebody is going to put me out of business because they're going to be more efficient, more competitive, greater quality, everything that I want as a consumer, I will not be able to meet that.</p>
<p>24:25</p>
<p>I can give you an example you reminded me of a very good part of this technology, adapt adoption and transformation. A lot of smaller small medium companies they they really didn't want to adopt be the first one of adopting industry for Dotto in their manufacturers. They were waiting for others to adopted getting technology mature enough and adopting it and then suddenly pandemic hit and impacted all these smaller and medium businesses. Now they're taking get more and more seriously in Germany, in Australia, even in China, because they figured out that a lot of manual processes are happening between their factories. And now because of their pandemic and all those cocksure factories, they couldn't get enough risk center enough resources. And let me give you some use cases, that just gives you the understanding of application. For example, previously, the machine builders who build the equipment for automotive companies or, or any other factories, pharmaceutical companies, etc, they would build the machine sell it to them, and every year they would go to do software upgrade, or if there was issue, they could do their maintenance of equipment send an employee there, during COVID, that couldn't happen. So the equipment would go down. But with AI and connectivity, they can have access to the machine data, not the processes data that has the IP of the manufacturers, they can only get access to machine data and how the machine is performing. And when they see something is not working out very well, as expected. They catch it early. And they can do all these software upgrades, etc, remotely without sending any video. Just imagine how much of efficiency is in that just by adopting led by by adopting connectivity, let's say,</p>
<p>26:32</p>
<p>let's see, this was interesting, because that same in we spoke briefly about this asset reliability, I can take that same asset, collect the data, recognize the challenge, deploy somebody in maintenance, saying, Okay, now you need to screw this round piece and this whatever, you don't need anything else. That's what you need. Go out there. Do it done. You know, that that is that is so powerful. It's so impressive. It is happening now. It's now. Yeah, yeah, it's not pie in the sky. You know, Buck Rogers, stop, no, wait isn't done. All right. So So tell me, what are the roadblocks? I mean, either I'm just sort of all geeking out on all this stuff. And I'm all Yeah, I'm all in. But there are people that are pushing back? What What, what is that? roadblock? What? Why?</p>
<p>27:27</p>
<p>So actually, I think we talked about all of this goodness, that technology is bringing it to manufacturing. But how really, can we make it real? It's not a one company's job. They're an ecosystem. And actually, I think that's a beauty of the work that Intel does. We work with a broad ecosystem from software companies who build the algorithm, and is optimized an Intel silicon, we work with OEMs, who are already leveraging our silica and but we work with them to come up, come up with the flexible software defined as devices in a set of fixed function devices. We work with manufacturers itself to understand their pain points and address it in a way that really, really puts that pain point in consideration, not because technology is cool and nice. It's related to business cases for them. So this the I think, the Roadblock, the main Roadblock, is moving in synchronized way all together. Because we all need each other to make these to enable this technology and make the commercial version available for the customers to be able to deploy it. We do have that ecosystem partners. And we do have some of the solutions that are already available. But there's a still a long way to go.</p>
<p>28:52</p>
<p>So how are you you hit the nail on the head? I'm always talking about especially today. We need to collaborate? Not everybody has all the answers. No company has all the answers. No individuals have all the answers. And the only way that we're really going to continue to move forward in this brave new digital world, right? It is through collaboration. It is understanding problems. You're not going to just go out there and hey, I'm building this widget and it does this and nobody wants it. Because it's not doing anything and might solve something I don't know. But it is all about collaboration because you cannot innovate without that level of collaboration. You are absolutely on fire. so far. All right. Let's talk once again, we've got you know, we go out to industrial talk we try to promote and I know that you have some webinars coming up but we don't have really any date. So listeners, there are going to be some webinars that are going to be put on by Intel. And I think that it's important to be able to participate. Am I am I on point on there?</p>
<p>29:55</p>
<p>Yes, absolutely. We are going to have a series of webinars as you Intel industrial solution builders event. So we used to have all these in person, but because of the COVID now is virtual. And because we understand how people get bored quickly on virtual platform, we have these small, like one hour webinars that come with our partners. And we talk about the solution that are already available in the market. We talk about use cases, real world use cases. And we share the pain points and the path that these end customer manufacturing went through to find the right solution, right partner in cooperation. Fantastic webinar series is going to take place from beginning of October through mid December, please stay tuned, and we'll share the schedule with you.</p>
<p>30:47</p>
<p>Yeah, and I'll be able to let people know because that that, once again, is an important conversation to have. And listeners, you just got to keep learning, because we're all about educating, collaborating and innovating. And we've got to educate and why not learn from? I do I learned from Intel? Because I can and that's a good thing. It's not a bad thing. All right. Couple of cash questions. First off, I want to get a hold of you. How do I as a listener, get a hold of you? What's the best way?</p>
<p>31:16</p>
<p>Absolutely. I'm on LinkedIn, please feel free to send me messages. And I'd be more than happy to help. And I think that would be the best thing easiest and fastest in the world of technology.</p>
<p>31:31</p>
<p>exciting time. I'm telling you. There's a hobby that I like, of myself. I like I like cooking. If you can believe that. I love cooking. I love it a lot. Can you share with me because I'm such a bozo about this. A recipe. When I say recipe, what was one of your favorite foods growing up?</p>
<p>31:52</p>
<p>Oh, interesting. Well, I I from Middle East and Iran specifically. So kebab is my favorite foods. So it's K, A, B, or p.</p>
<p>32:07</p>
<p>Got it? kebab. See soap. Okay, see, I love that stuff. So I'm going to do this, I'm going to I'm going to cook some kababs. And then I'm going to demonstrate that I support her because I love cooking. And I love that you were fantastic. Spot on. All right, listeners, we're going to have all the contact information for Sahar, we're going to also be able to just just bear with me on the events that are being put out by Intel, they will be out there for you or not. It'll all be out there. Thank you so hard. Thank you very much for joining industrial talk.</p>
<p>32:48</p>
<p>Absolutely. It was a pleasure. And as you know, we all are very passionate about technology and the positive outcome that it brings.</p>
<p>32:59</p>
<p>Yeah, it's so funny. I get to talk to people who are not passionate. I haven't unfortunately for me, I haven't come across anybody that says, Yeah, we're just deploying some AI. No, nobody does that. everybody's like, Yeah, man. We're doing this. And we're doing that. And it's like, it's exciting. All right, listeners. Thank you very much. We're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.</p>
<p>33:31</p>
<p>All right. Oh, Hardy, eight, I mean, hearty Thank you to Sahar and Team, Intel. And what they are doing in the world of manufacturing is it's an exciting time, as I mentioned in the interview, exciting time, great time to be alive. Let's focus in on all the positives that are taking place. And just remember, industry, you're changing worlds, you're changing lives, that means you are doing great things. And we need you. We need you to educate that's again, go out to industrial Academy, right? It's out there on industrial talk.com. And if you want to participate in it, great. If you want to be an instructor, great. If you I'll try to make it as easy as I possibly can. We've got to get your information, your insights, your wisdom, out to the masses, so that we can educate as many people as we possibly can have all the exciting stuff, all of the cool tech, all of the innovations that have taken place. Be bold, be brave, dare greatly hang out with bold, brave and daring greatly. You're going to be changing the world. Thank you very much for joining. It does real talk. We will be back with another great interview.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sahar-ehsani-with-intel/">Sahar Ehsani with Intel</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Shamik Mehta, Hitachi Vantara</title>
		<link>https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara-talks-about-bi-directional-data-and-the-utility-grid/</link>
					<comments>https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara-talks-about-bi-directional-data-and-the-utility-grid/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 27 Jul 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7931</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Shamik Mehta with Hitachi Vantara about "Bi-Directional Data Flow and the Positive Impact to the Utility Grid".  Get the answers to your "Grid Data Analytics" questions along with Shamik's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara-talks-about-bi-directional-data-and-the-utility-grid/">Shamik Mehta, Hitachi Vantara</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8525029d-4b7a-48a1-bd4f-c2ef88ac5ca8"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Shamik Mehta </strong>with Hitachi Vantara about <b>&#8220;Bi-Directional Data Flow and the Positive Impact to the Utility Grid&#8221;</b>.  Get the answers to your &#8220;Grid Data Analytics&#8221; questions along with Shamik's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SHAMIK MEHTA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/shamikmehta/" target="_blank" rel="noopener">https://www.linkedin.com/in/shamikmehta/</a></p>
<p><strong>Hitachi Vantara's Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hitachi-vantara/" target="_blank" rel="noopener">https://www.linkedin.com/company/hitachi-vantara/</a></p>
<p><strong>Hitachi Vantara's Company Website: </strong><a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Shamik Mehta with Hitachi Vantara talks about Bi-Directional Data and the Utility Grid" width="500" height="281" src="https://www.youtube.com/embed/vPR0TPMI5y0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Powerful Resources from Hitachi Vantara:</h2>
<p><a href="https://www.linkedin.com/pulse/smart-transportation-energy-combine-electrify-our-future-shamik-mehta/">Smart Transportation and Smart Energy Combine to Electrify our Future | LinkedIn</a></p>
<p><a href="https://www.linkedin.com/pulse/iot-ai-edge-analytics-connected-automobiles-shamik-mehta/">IoT, AI and Edge Analytics in Connected Automobiles | LinkedIn</a></p>
<p><a href="https://www.hitachivantara.com/en-us/resources.html#vid=6237195964001">https://www.hitachivantara.com/en-us/resources.html#vid=6237195964001</a><br />
<a href="https://www.hitachivantara.com/en-us/resources.html#vid=6090132685001">https://www.hitachivantara.com/en-us/resources.html#vid=6090132685001</a><br />
<a href="https://www.hitachivantara.com/en-us/resources.html#vid=5576234655001">https://www.hitachivantara.com/en-us/resources.html#vid=5576234655001</a></p>
<p><strong>Events: </strong><a href="https://iiot-world.com/accelerated-digitalization-in-energy-and-utilities/?utm_source=IIoTWorldSocialMedia" target="_blank" rel="noopener"> https://iiot-world.com/accelerated-digitalization-in-energy-and-utilities/?utm_source=IIoTWorldSocialMedia</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>utility, grid, hitachi, transformer, happening, problems, talk, people, electron, energy, home, mehta, car, companies, power, sun, electricity, solar, update, battery</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go again, welcome to industrial talk of the place, this place of this platform that celebrates industry heroes such as yourself, you are bold, you are brave, you dare greatly you innovate, you change lives, you're changing the world, you're solving problems, why not celebrate you? That's how I geek out each and every day. Thank you very much for what you do. All right, in the hot seat. in the hot seat, we have a gentleman by the name of a Shamik Mehta. Now, if I go to his handy dandy stat card, he is the director of industry solutions, marketing with Hitachi Ventura, done a lot of work with a dodgy Vantara great people, great company, always dedicated to solving problems. They love it. Love it, let's, oh, we're going to be talking, we're going to be talking utilities. Now. You know, I'm always geeking out my background, utilities, climate towers, satin poles doing what I did with Southern California Edison, and enjoyed every moment. So I geek out on this stuff. So just, you know, buckle in, because we're gonna have a great time, let's get cracking with the conversation. Of course, like, I just love this stuff. There's a lot of great challenges out there, within the utility spaces, digital transformation, what do we do? How do we support the future going forward? How do we create a stable grid? How do we solve problems, so that we can, you know, be more renewable, whatever it might be, whatever that focus needs to be, we've got to have a really nimble type of grid to be able to handle all of these wonderful, wonderful ideas and thinking out there that are being brought to you by those Hitachi Vantara. And other companies that are pushing the envelope innovative, they're gonna solve the problem so that when you flip that light switch on, light comes on. You don't have to worry about flickering or doing anything. That's what they bring to the table before I get a correction on that. Couple of things. One, I've just came back from Denver, and if you've never been to Denver, great people. Yes. Good food, absolutely. Beautiful. Oh, baby, we we climbed a mountain. But they have some great companies out there with great people. And I was very fortunate, very honored, very</p>
<p>02:40</p>
<p>excited to be able to work with a company called cap logistics now, you know, as well as I do, you've got logistics, you've got the supply chain challenges, you've got sourcing issues, you've got all of that wrapped up into what do we do? How do we how do we solve some of the problems? cap logistics is a company that is right at the edge trying to figure this out, trying to and and they've got the street guide as credit to prove it, right. They've got the street cred. Cap logistics, a great company. So they opened some doors for me to be able to meet with some great leaders within the Denver Colorado area. And I want to just give a shout out to the water design build Council. So I was able to meet with them. And you know what? They're talking about? Yeah, water. They're talking about solving problems. They're talking about addressing the issues that we have today, right? Today, because well, between you and me, one we take the water for granted to ride. When we pull it out of the tap, we just know that it's, you know, going to be okay. Water design build council wants to keep that moving forward, working with some great, great engineering firms to make that happen. Talking about and solving problems that are impacting water today. The next one is the Colorado Business Roundtable. It is made up of professionals within the Colorado area, big time professionals. Again, looking at ways of being able to solve problems collaborating, innovation, you name it, educating it's happening there. The Executive Director, Debbie Brown is an incredible leader making it wonderful solutions available with this particular organization. Working closely with them. She's got a passion to definitely solve problems and and again, again, we collaborate right? We collaborate because we do not have all the answers and the Colorado business roundtable definitely has made that a point. The other one was a fun trip to whistling hair distillery this is this is a business that was developed by a gentleman by the name of Sandy Roth. His pedigree is Deloitte. He Has heaps with them forever. You go out to whistling hair, get the tour, see the passion. It's like mad scientists, all of the stuff incredible, incredible opportunity. And and of course, a decent product know a really good product beyond decent. They are passionate, it's fun seeing them talk about what they do. The one that I geeked out probably the most is with the Denver Museum of Nature and Science. So I met with George sparks. He is the the executive director there. And it's a museum, right? I love learning I love and what they're trying to do and what they're working on is to be able to pull in what our hat what's happening in the community and reflect that in the museum. What is important to people in the community? And how do we continue to educate? How do we continue to develop insights to, you know, for a better tomorrow. They just, I'm telling you, a guy that like me that that'll go to a museum, you're looking at a guy that just gets off all squishy and just loves that stuff. That's the Denver Museum of Nature and Science, you got to go out there, you got to just do it, go to Denver, because it's pretty cool. And then finally, I was able to meet with a young lady by the name of Michelle Barnes, head of HHS, talked a little bit about what's happening within the Denver, Colorado State as a whole. What are they doing? How are they doing it? She's She's caught a lot of passion. A lot of it's just pretty bright. So there's a lot of wonderful conversations that had taken place in Colorado, again, very appreciative to cap logistics for giving me the opportunity to meet with all of these wonderful, wonderful professionals in the Denver area. One last thing because we're always about this. Now two last things. One, the manufacturing technology show Cleveland, Ohio, been to Cleveland, wonderful community, this is November 9, through the 11th it is theirs, it's two you can be there in person is there's a virtual boom, you just got to be there because manufacturing is being impacted by digital transformation each and every day. must must no more. And then finally, industry, industrial talk to Dotto is getting we're getting closer every every day, this is going to be your single location to all things industry. Go there, find out more paying on into whoever you want to talk to, it's all going to be available. My role, industrial talks role, and the team industrial talks role is to make it easy for you to get the information you need to be successful. Because we want you to survive. We want you to rebuild and we want you to prosper because you are that important because you're changing the world. Whew</p>
<p>08:08</p>
<p>that was a hell of an intro big time. All right, let's get back to this conversation that we're having with in geeky utility stuff. Show me I really had a great time talking to you you're going to enjoy this conversation because it's it's nice to see come a companies like Hitachi Ventura really put toward the effort to try to solve problems and there are other companies out there and and it is incumbent upon us to be able to highlight and be able to celebrate these individuals should make does not and I mean does not disappoint. His last name is MEH ta his stat card is out there. Mehta is the way you say that last night and last name and reach out to him. Yeah. MIT to so you know, he's quite a quite a smart guy. Alright, enjoy the conversation, Shamik Welcome to the industrial talk podcast, I am looking forward to our conversation. We should make it myself and others. When I can't say others, you'll be listening to it. We're gonna be talking about bi-directional data flow. This is a utility centric. This is a power centric. This is a grid centric type of conversation. And I want to make sure that everybody out there, the listeners out there recognize that this is a real important topic has real ramifications. And I think that there are real solutions. And that's what Shamik and Hitachi Vantara bring to the table. All right, you make. How about that?</p>
<p>09:39</p>
<p>Thank you. Thank you. Thanks for having me here. This is exciting. Excellent. I love it. It's</p>
<p>09:43</p>
<p>a little background on who you are.</p>
<p>09:45</p>
<p>Absolutely. So yeah, I'm Shamik Mehta. I am a director of industry solutions marketing at Hitachi Ventura. I'm based here in sunny California in the Bay Area. Our headquarters are in Santa Clara for Hitachi Ventura. That's where we are But as always, as you can tell from behind me. And staying busy with a lot of activities in data management and understanding how utilities that oil and gas and energy industries are evolving, how we're a grid is getting modern and more and more communicative with each other. How electrification is evolving everywhere? And how can technologies and software help ease that problem? My background is in renewable energy. I worked for six years in a company called sun Edison, which was a very large IPP, or independent power producer. At one point it was</p>
<p>10:36</p>
<p>sun Edison, what Whoa, whoa, whoa, whoa, what do they do? What what type of assets do they have?</p>
<p>10:42</p>
<p>So son Edison is a solar and wind IPP was a solar and wind independent power producer. So they were they invented the power purchase agreement. If you know what that is,</p>
<p>10:52</p>
<p>yes, that's where negotiate ISO fours, ISO, ISO ones, firm contracts as available contracts. I know a little bit about them.</p>
<p>11:01</p>
<p>Awesome, then you're on the same page, but suddenly decided that and it was a very large ship up to a three gigawatt pipeline of solar and wind and energy storage projects around the world, where I was the director of operations for our battery based energy storage products, added product management, Product Marketing for everything from heterogeneous transistor cells, a JT cells that go into the modules or panels as they're called to the micro inverters on the back of the panels to single axis trackers that hold the machines that points the panels of the sun and track it around for 20% extra gain. And then energy storage systems with lithium ion batteries and the controller and inverters and everything all built into argument and, you know, flattened out before the shoulders when the sun starts to dip with energy storage, or when wind starts to die down. So the fascinating run losers, I understand we'll get into it. Don't</p>
<p>11:53</p>
<p>get me wrong, we'll get into it. However, this is an interesting coverage. Were you familiar with solar one down and Daggett? Yes. That was those are interesting. That's an interesting technology, because to your point, they're tracking the sun, shining it up on a collector and I think at that particular time, the last iteration was salt, melting salt, so that they can generate steam at night.</p>
<p>12:17</p>
<p>Yes, CSP, concentrated solar power. And yeah, parabolic mirrors that we're used to I mean, if you apply where Las Vegas you can see those giant fields where they're aggregating right there, all those all the panels are all the mirrors are reflecting and collecting into a single collector. And that is used to get so hot that it it melts the molten salt and other gases, and it creates energy storage out of it. pretty fascinating. and bright. That's very, very bright. You can see a train to break away. He did. Yes, you can. Again, I</p>
<p>12:48</p>
<p>got it. I gotta go around. So now it's when they were, I remember as a younger man, watching them get into the focus. So they're taking those mirrors and they're interesting. I'm not on the the collector, but above it. Right? Yeah, it would just be this white spot</p>
<p>13:05</p>
<p>in the house. Yes. Amazing. But you know, the great thing is we're barely tapped into the power of the sun. Did you know that every minute, the earth gets enough photon energy from the sun to power our entire world's energy needs for an entire year. In one minute, one minute, in one minute, we get enough energy from the photon. From all the photons that hit us, from the sun to power our entire world's energy needs for one year.</p>
<p>13:39</p>
<p>I've never heard that. That's amazing.</p>
<p>13:41</p>
<p>Think about that. Instead, we exactly. I was at a conference where Elon Musk was talking and he said that if you were to take 1/8 of the state of Nevada and turn it into solar panels you can power to walk away Yeah, I</p>
<p>13:57</p>
<p>don't heard that one either. That's that's Yeah, I mean to It's incredible how much the sun has a conversation to talk about later because I'm telling you right now that that's an interesting and staggering stack. I'm gonna I'm just I'm just telling you that that's there's plenty of room out there in Vegas, too. They could probably do it this time. All right. Let's talk a little bit about when I when I was a utility lineman when I was in utilities. The model the the the actual power model, power Gen grid utility model is pretty basic, pretty straightforward. Big thermal generating assets, transmission lines, substations and so on. As as time has gone on. We use to negotiate power purchase agreements, and we used to bring online assets that were considered alternative. Now were they efficient, somewhere somewhere, not it just is what it is. But we had to begin to address and and recognize that these generations shorts are on the grid. And we always had trouble with winnt var sucking, stable grid challenges all the stuff in the San Gorgonio Pass Tehachapi. And we had to figure something out. Fast forward to today, where you stand where, where we stand, and where we talk about digital transformation, the journey and how it's impacting the utility. What is the utility the grid, the people dealing with today? With that reality? And how are we going to solve that problem, it's going to happen it is happening, what do we do?</p>
<p>15:48</p>
<p>It is happening, we call that decentralization and diversification. And what that means is you like you rightly said, energy used to be or still is generated in a nuclear power plant, or at a hydro dam, or at a large facility somewhere, usually very far away from a city, or where the people who need that electricity to reside. And then that electricity is transmitted over, you know, high tension cables, alongside highways that you see everywhere, that 122,000 140,000 volts, and transferred 1000s or 10s, of 1000s of miles to and then distributed and broken down into smaller and smaller steps with transformers and other HVDC equipment, high voltage DC equipment, and then eventually they will come to your home at 120 volt range, right. But it's a long journey that those that electron took from a nuclear plant or a dam somewhere in the Sierras. In California, for example, to where I live here in Silicon Valley. That's a traditional model of electricity generation, transmission distribution, and consumption by the end user being right, that's what they call the energy value chain. Today, it's becoming less and less disrupted, disrupted, because what's happening is, people are realizing that you can generate energy cleanly closer to where it's going to be consumed. So your solar rooftops, or a parking lot, or a college or a school, or a large Home Depot type of a box store where the roots are viable, you can put a lot of solar panels and generate electricity, where it's going to be consumed. So that traditional model of generating electricity from far and transmitting and distributing it down to the retail level has changed significantly and is undergoing even faster change as we speak.</p>
<p>17:36</p>
<p>So what's interesting, where you we we've sort of painted the historical picture is that the value chain was wonder it's almost like just one direction, like, big, cut it in half, cut it down all the way down to the consumer level where we can just, you know, run that blender, and that's, I can follow that. And, and things on the other side of the transformer. It wasn't going the other way. Now, when we start talking about now, we're, we're going back, I have a solar planner, I can I can pump it back into the grid.</p>
<p>18:10</p>
<p>Yes, that's where the positive things right? Right. So and you do this, for the most part, especially in the USA have done a very good job of honoring that power, the distributed power that's been generated, not everywhere, but for the most part, it works quite well. So for here in California, for example, we will, our utilities will allow us to give rebates to customers whose meters run backwards. And that's literally what happens. In the middle of the day, solar panels on my house may generate five to seven kilowatts of energy. But if nobody's home, the home is barely consuming about a kilowatt, or maybe three kilowatts, depending upon air conditioning, and you know, refrigeration needs, but there's no lighting, there's no fans, there's nothing else really happening. There's no electric charging of cars, because the cars have gone to work for the owners. So when that happens, the excess energy can be pumped back into the grid, and the meter literally reverses. You remember the old style meters, which had a little disk that spun on it, right. And as the more electricity you use, the faster returns and it's your measured, your bill is measured based upon those revolutions, it took a while literally the mirrors would slow down to the point that they turned reverse and the disk spins backwards because now your home is generating electricity and giving it back to the grid. And when that happens, utilities often will give you credit for that doesn't happen everywhere. But in the more progressive states, they will pay you back for that money, which is fantastic because now you have electricity flowing in both directions. And with smart meters, electronic meters, which has got instrumentation in it. A combination of computers, a combination of wireless internet connectivity, and power or battery power is enough to power that information about how much energy is being used and how much of energy is being pushed back into the grid. And all of that is available now. In real time,</p>
<p>20:02</p>
<p>but it has to be done in real time. I mean, if I'm asked to make if I, if if I'm a utility, and I'm trying to, you know, I'm pretty simple in in matching my supply and my demand, I've got to have the right amount of, you know, electrons meeting the right amount of demand and being able to balance that anymore and he lasts. But that model that you just spoke of requires that quick insight,</p>
<p>20:28</p>
<p>right? Yes, it has to, you need to know right away, because what happens when suddenly the somebody comes home and plugs in their Eb charger, because the AV came home from work a little bit early, all of a sudden that that demand and the amount of current that's going back into the grid needs to reverse itself. And it creates a new suck on the grid. Now, most Evie, charge card makers, for example, know that after 11pm at night is when the rates are going to be the lowest. Right? Now, if you heard about something called the duck curve, the duck curve talks about how if you look at the outline, it shows about how energy demands rise as people wake up around six o'clock in the morning and lights turn on. And coffeemakers and microwaves turned on fridge doors are open and closed, then it drops about 910 o'clock at night, in the morning by when people have left their homes and gone to work. And then in the evening, when people come back around four to 5pm. And as they turn on the microwave, cooking appliances and lights go on and all of that, that's when there's a sudden ramp of power. And that's called the duck duck curves neck of the duck. And between four to 9pm is when the grid load on the grid is highest. There's also unfortunately the time when the sun solar panels are beginning to produce less. And wind energy is beginning to die down. Yeah, right. So the demand is rising like crazy. Whereas the supply is constrained. So that neck of the duck as the consumption rises is often when the utilities are forced to charge you a higher price. And that makes perfect sense from their perspective. But imagine if in the middle of the day, when the solar panels on your home were shining and not give was not being used. You could have stored that in a battery. Yeah. And just out of two out of those four hours in the evening, between four to nine, if you could have used those batteries for some of your critical appliances. it eases a grid a lot.</p>
<p>22:33</p>
<p>That's a natural conclusion. If that is the case, that duck neck reality you're absolutely spot on about solar production going down as when the sun is at a really lower angle. And then of course when it just sort of lets up. But right. But that is a battery storage solution.</p>
<p>23:00</p>
<p>Correct. And, and battery storage now have wheels on them. Your cars are essentially energy storage devices, but they're mobile. So it's a little miniature power plant that's can go to various parts in the city at various times. It can be charged at various rates, often free. Have you seen those carports and schools and other places that colleges take this picture. So if that's a Battery, Battery on wheels,</p>
<p>23:30</p>
<p>I come home, I'm at four o'clock, I plug my my handy dandy car in it starts discharging. And I've already plugged it or I've already charged it up with well free solar at work. That's right, you're at work, right and I'm using it, that's an efficient way of extracting that energy.</p>
<p>23:50</p>
<p>Exactly. Because if you put energy, you'd increasingly see that canopies over over parking lots increasingly have electric chargers right below it. And no time limits on them either, because you can park there as long as you like. And those panels over there producing enough energy to charge a quarter literally for free. I mean, the owners of the parking lot may not decide to give it to you for free, they may charge you some nominal rate but it doesn't really cost you much to charge the car. So if in the middle of the day you park under a carport which has solar panels on it, you can charge your car for free. So by the time you get home, you don't have a discharged car, your semi or a fully charged car. Yeah. Now you've parked the car in the house and you plug it into your charger, and instead of you charging the car, it doesn't need to it actually discharges the car to ease that duck neck problem for just a couple of hours. Yeah, and then after 11 o'clock at night when the demand has died down. You can charge your car at that point.</p>
<p>24:49</p>
<p>Yeah. And and see what you're talking about. That's the innovation that is available out there. That is when we start talking about the the the digital component and the analytics are necessary. But it's also you've got the, the the technology to do that it's Yeah,</p>
<p>25:06</p>
<p>that does it. It does. And you know, if you think about it, what do you really need for something like this to happen, you need the automation, you need to you need people to remember to login and not pet or not have to worry about, hey, if I put my car in, I don't want it to start charging. Now, I want to, I want to program it to start charging after midnight, or after 11pm. And the rates are the lowest too. But all of this requires real time information coming from millions of EBS and carports. And charging stations and smart meters. And you imagine this is all data management.</p>
<p>25:39</p>
<p>Yeah, I don't know how you know, you bring up a good point. This is just one example, at one home with one power profile. Now multiply that by a million plus. Right, right, then you've got you've got a utility that built off of a very simple structure having to deal with a dynamic, complex. environment is, hey, kudos to those folks. Kudos, because the lights still go on. With all that happening today.</p>
<p>26:17</p>
<p>I think our utilities in the entire country are doing a really good job. They are essentially dealing with a tough problem. We don't really have power shortages or outages in our country. We have a lot of talk about how our grid is old, and how its dilapidated and under budgeted. Yes, okay. Many of those criticisms are valid. But if you think about it, how many times have you lost power? In my 30 years of living in Silicon Valley, I must have lost power for a total of about less than 10 times. And only one of those lasted 24 hours. And because because of the proactive shutdown because of the wildfire, danger caused by high winds that made that 24 hour outage happen otherwise, in spite of the grid being his age of 60 years of old, I haven't really had any brownouts or blackouts. So the grid actually managed really well.</p>
<p>27:08</p>
<p>You're spot on, I telling you, I agree with you, 100%. And when you paint that picture of how there's this brave new world, this future that's happening, it's happening today, but it's going to continue to evolve, continue to push that envelope and continue to change our lives. It's still we still take it for granted. A story a side note, when I was with a utility, an old lineman came to me and said, Scott, we used to have little interruptions, right? Little, little pops nothing big. And the majority of the people didn't know, they just didn't know, the real problem came when everybody had digital clocks. And then they would just interrupt and then all of a sudden, start blinking. That is how I wanted to go. And we had a power outage. We I didn't fail it. But we had a power outage, and then the background start ringing off the hook. And then that's what became a real problem.</p>
<p>28:03</p>
<p>That's right, that's right. Same thing today, two of my microwave starts blinking 12 like the old VCR from 1984. And that's how I know we had a power outage. I never felt it.</p>
<p>28:13</p>
<p>Oh, no, not at all. And again, that's a testament to the the innovation that is taking place today within utilities and companies like Hitachi Ventura, I mean, it just is because without that, without companies like Hitachi Ventura and others. These problems, the benefits of what we're trying to accomplish from an energy production perspective, can only be realized and achieved through the innovation and capabilities of companies like Hitachi Ventura, and you and others literally.</p>
<p>28:47</p>
<p>Yeah, you know, it takes it takes a few decades of having built the equipment ourselves, like the Transformers in a substation, circuit breakers and high voltage equipment and everything else. And then learning from how they behave over time, we've been equipping our own buildings for materials with IoT sensors and collecting data from how hard to get how much they vibrate, what is the oil analysis inside the transformer look like? And we've been doing that for such a long time that we have built this AI models, artificial intelligence models around it, to learn how to detect an upcoming anomaly or a failure. See, we can now take that knowledge and we can export that and we can help other people understand what that is. That's exactly what we do. It's all science. It's science, about the hardware that we then merge into software intelligence and make it available anywhere anytime in the cloud.</p>
<p>29:45</p>
<p>So that's a powerful statement because what what you're talking about is that history having that historical data, having that historical data wrapped around whether Whatever it might be trends demands growth, whatever the the impact of that that electron taking place, and you have that, and then you apply it using that data analytic science applied to an AI, put it in a software, you've already, in essence, you've already just gotten to the point where you only can gain from that, right? Yes, you just become smarter, you just become better.</p>
<p>30:27</p>
<p>Yeah, absolutely. So we have to be think about the flow of electrons, which is not bi directional, as we just discussed, as every bit representing every electron representing a bit of data. There is information in every electron trace. So whether the electron is moving into your house or out, you just learned something. That movement of the electron that is now going in two directions, is the bi-directional data. that knowledge is important. It's not just important for me to reduce my bills, it's important for the grid, it's important for the utilities, it's important for the people who generate our power. It's important for them then to know where to put the next power plant and what should it consist of? And what should the next price be for the energy. All of that matters, data matters.</p>
<p>31:14</p>
<p>Data matters, man, this is I want to make sure listeners, this is important stuff. This is fascinating stuff. You might not think so you might not be in the world of energy utility. You might be manufacturing, it impacts you. It impacts you in a way that you might not see today, but it will be tomorrow. And thank goodness for company. Let me ask you this. Two questions. One. What are the roadblocks? What are the challenges? And then where do you see it going? We've already painted we've, we've done the past, we've done the present. Let's talk about the future and roadblocks.</p>
<p>31:54</p>
<p>Right? So roadblocks. It's difficult for if I were energy utility to figure out where I can spend my precious dollars for infrastructure updates. They need a good amount of foresight into where to update the next transformer because they do not know what's going to fail a lot of the transformers and circuit breakers and everything that has been installed had been installed 40 years ago, 50 years ago, or last distances, and often in very rural areas where it's not easy to always send people it's working fine, but they do not have the insight into whether that equipment is working great, or whether it's time to replace it going out.</p>
<p>32:41</p>
<p>Don't you have the the ability from let's say dissolved gases, let's say you take that generation, the transformer analogy, aren't we gaining greater insights into what is a breakdown in the core of transformers and be able to, to a certain extent, have some sort of predictive curve to say, we're looking here and it is, you know, spinning off whatever dissolved gases, whatever, don't we have a better insights into our assets,</p>
<p>33:10</p>
<p>we do. But I think we only have them on a fraction of the Transformers that are out there, because the older ones do not have the connectivity built into them. So you got to go and update all of them, either by changing the transformer to a newer one, which has got this connectivity built into it. Or you got to attach external sensors and module that can capture that information and transmitted by our cell tower, because they're often in a location where there is no Wi Fi available. That adds expense. And when you talk about 10s of 1000s of transformers, under just one utilities purview. If you combine that with a 300 utilities we have in our country, that becomes a real problem. So very good at getting that it's a modernization of the equipment that needs to happen. So one of the first roadblocks is you need to there has to be a way to quickly get our existing hardware and infrastructure, power equipment to transmit the information to us. And there is no short answer to that. You can either go out and retrofit all of these or better yet, you wait for them to start failing or dying. And when you know that they are through observation that you can do remotely using a drone, for example, you can then go and decide that we need to update this guy, not the other one. That's same age, but it's not being used as much or without going through as many stress cycles because of better weather conditions or whatever. And you don't need to update the other one. But having that insight into knowing which transformer or which switch gear I may need to update in the next few years is key. And the way they were doing that also is fascinating. They fly drones equipped with heat sensing cameras or LIDAR on it where you can fly them and you can capture the images from them as images. Guess what you need an AI algorithm to understand those images because if you have a bunch of interns looking at the photographs trying to figure out if this is a good transformer or a bad bushing you know we're gonna get there never Are you local utility analyze 1.2 million images last You're alone in Northern California alone.</p>
<p>35:07</p>
<p>Okay, so So where do I spend my money? You paint an interesting picture. It is that how do I modernize my, my infrastructure the right way to deploy the right capital at the right time? Now where's where's this future going? What do you see? How come? Why should I not be bullish? or Why should I be bullish on this particular future,</p>
<p>35:29</p>
<p>you shouldn't be bullish, because what's going to happen is, you're going to have homes and clusters of homes, act like their own power companies for a few hours a day. So if I have an Eevee, and my neighbor has an Eevee, and the one next to him has an Eevee. And I've got five electric vehicles in this road, or battery based power wall type of products on my walls, which are energy storage devices, I can theoretically aggregate all of them. And now I have my block of homes as a mini virtual power plant. Yeah, so if I take all my cards that are charged, all of them come home, and all of them have a combined capacity, that's now enough to block to power my block for just two hours, my grip doesn't have to bother about providing the power on a hot day, for two hours, that's a huge relief to them, there has to be some monetization around it. So you got to figure out a way to compensate. The car owners who are allowing their cars to discharge into the house and give literally allow my neighbor to borrow energy from my car today. Right. So there has to be a peer-to-peer way of compensating people, the utility has to get in on the car maker has to get in on it. And it's already happening. Because the car maker is willing to share that information or allow the inverters to be updated. So that energy doesn't just go into the car as it is today. So the inverters have to be bi directional. So the cars have to change a little bit, oftentimes just a software change in the car. It's not a big technical problem. But the way that affects the battery, charge and discharge cycles and the life of the battery, the warranty considerations, all of that sounds like it's a tough problem. But it's not people are already solving it. People like us are already helping merge that auto cloud with the grid cloud and let people consumers have the choice of opting in for that service. Working with their utility, and others.</p>
<p>37:27</p>
<p>So while future I'm just as an old utility guy having this conversation, and and listening to what you say, I mean, as a homeowner, to have a have the thought and say, Yeah, but my neighborhoods just part of this cluster. And we're just dandy. And and, and we've, we've contractually put it all together, and now we're tight spinning and moving and doing this. And now look at that man, it's constantly whatever, that is amazing. Reality, and it's going to happen, because I happen like you and others. Because thinking about innovative ways of making power making. I mean, we just take it for granted. We just do. It's just something that that we just do. Now, how do people get ahold of you?</p>
<p>38:15</p>
<p>Oh, reach out to me on LinkedIn. Shamik Mehta at LinkedIn, or Shamik dot meta at Hitachivantana.com. And I'll be happy to talk to anybody further about this ad nauseum. I love this space.</p>
<p>38:27</p>
<p>Oh, hey, you indicated that you had a couple of slides. Do you think you can offer it up for these fine listeners just as a download a simple demo?</p>
<p>38:36</p>
<p>I can. There is Oh, why don't I do one thing? Why don't I send them over to you? And then you can add them to this presentation if you'd like. And that might be the best way I'd rather not share a slide right now. It just makes it seem so dry and pitchy. I'm not that. Good. All right. You got to right there. But we got to ventura.com</p>
<p>38:53</p>
<p>Yeah, he spells his name m eh, ta so make sure that meta is how you say it. Sh a m ik is the way he spells his first name shimmy. straightforward. You my friend are rock star. You are. Thanks for having me. This is anonymous right here. All right, listeners. We're gonna have everything out there on industrial talk. We're gonna wrap it up on the other side. You're not you're gonna be able to find all the contact information there. So stay tuned. You're listening to the industrial talk Podcast Network.</p>
<p>39:32</p>
<p>All right, two words. Shamik. Mehta. Hitachi Vantara is the company they are doing great things they are solving problems each and every day. People like Shamika and others on team. Hitachi Vantara pretty much making my life better. I knows that they're gonna make your life better as well. This is a brave new food future. They understand the need to innovate. They understand the need to collaborate, reach out to Shamik on a stack garlin saying LinkedIn Baby, you will not will not be disappointed. All right. As you can see on the video, I'm sort of making sure that people are sharing, not really sharing but just supporting these individuals. So please, please, industrial professionals need your support. They're trying to do everything they can to be to make our lives better. So please, subscribe, follow, do whatever is necessary on the social platforms. As you can see by the video I had that popped up, so go out to industrial talk. Find us out there on all of the platforms. All right, be bold, be brave, daring greatly. You're going to change the world. Thank you very much for joining. We're gonna have another great interview right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara-talks-about-bi-directional-data-and-the-utility-grid/">Shamik Mehta, Hitachi Vantara</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Richard Ku, Trend Micro and txOne Networks</title>
		<link>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-network-solutions/</link>
					<comments>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-network-solutions/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 12 Jul 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7825</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about "Powerful and Flexible Cybersecurity Network Solutions to Protect your People and Assets".  Get the answers to your "Industrial Cyber Security" questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-network-solutions/">Richard Ku, Trend Micro and txOne Networks</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d404452f-a9e7-4a8b-aadc-6c007a3d2483"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Richard Ku </strong>with TXOne Network and Trend Micro about <b>&#8220;Powerful and Flexible Cybersecurity Network Solutions to Protect your People and Assets&#8221;</b>.  Get the answers to your &#8220;Industrial Cyber Security&#8221; questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD KU'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/richardku1/" target="_blank" rel="noopener">https://www.linkedin.com/in/richardku1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/trend-micro/" target="_blank" rel="noopener">https://www.linkedin.com/company/trend-micro/</a></p>
<p><strong>TX One Networks Company Website:</strong> <a href="https://www.txone-networks.com/en-global" target="_blank" rel="noopener">https://www.txone-networks.com/en-global</a></p>
<p><strong>Trend Micro Company Website: </strong><a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Network Solutions" width="500" height="281" src="https://www.youtube.com/embed/mGEKjywz6do?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Powerful Cyber Security Resources:</h2>
<p><a href="https://industrialtalk.com/wp-content/uploads/2021/07/TXone-Network-Industrial-Network.pdf" target="_blank" rel="noopener">TXone Network Industrial Network</a></p>
<p><a href="https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf" target="_blank" rel="noopener">High-level and Endpoint Solutions PdF Download</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/" target="_blank" rel="noopener">https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/fake-company-real-threats-logs-from-a-smart-factory-honeypot" target="_blank" rel="noopener">Fake Company, Real Threats: Logs From a Smart Factory Honeypot &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/lost-in-translation-when-industrial-protocol-translation-goes-wrong" target="_blank" rel="noopener">Lost in Translation: When Industrial Protocol Translation goes Wrong &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/unveiling-the-hidden-risks-of-industrial-automation-programming" target="_blank" rel="noopener">Unveiling the Hidden Risks of Industrial Automation Programming &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/security-in-the-era-of-industry-4-dealing-with-threats-to-smart-manufacturing-environments" target="_blank" rel="noopener">Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://resources.trendmicro.com/Smart-Factory-Success-Story.html" target="_blank" rel="noopener">https://resources.trendmicro.com/Smart-Factory-Success-Story.html</a></p>
<p><a href="https://www.youtube.com/watch?v=mKJomr8HqdQ" target="_blank" rel="noopener">https://www.youtube.com/watch?v=mKJomr8HqdQ</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>deploy, typically, network, industrial, richard, iot, product, solution, devices, environment, talk, scott, endpoint, diagram, important, cybersecurity, provide, business, txOne, traffic</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, again. Welcome to industrial talk. This is where we celebrate you. That's right you I'm putting my pin is pointing right at you, industry hero. You are bold, you are brave, you dare greatly you innovate. You solve problems, you ask the questions. Why not? Well, what if you are the dream makers, you are changing lives and you're changing the world. This very day at this very moment. That's why we celebrate you. Alright, this is number five. In a series we are doing on cybersecurity with Trend Micro, Richard Kuh is always in the hot seat, getting peppered with questions from me. And if you have not checked it out, you've got to look at the other podcasts to this one. It builds. This is where it gets real. This is why this is stuff is important. You in the digital transformation world.</p>
<p>01:16</p>
<p>You better look into this. Alright, let's get cracking.</p>
<p>01:21</p>
<p>Yeah, it gets real. I mean it is it is head if you're saying yourself, Scott, I want to get into that whole digital transformation journey. cybersecurity, Scott, what do I need to do to get in that digital transformation journey? Well, there's a lot of things. And one of them, of course, is a solid, safe, secure environment, and you need solutions. And you're saying to yourself, Scott, but it's complex? Nope. Richard makes it easy. This particular series, this is number five, of course. And we have been on a cybersecurity journey. As you can tell, we've been walking down this path. And just talking cybersecurity, we spoke of cybersecurity threats, sort of laying that foundation. We're talking about the challenges if you're in that digital transformation. That's number two. Number three, we talk about best practice, because you're already cotton, you're saying yeah, I see the threats. Yeah, I see the challenges. What do I need to do best practices? Number four, you need tools? You need things that are just like, yeah, let me plug it in, do this. And I can start on my security journey. Right. And on this particular series, right, number five, we are talking about the hardware we're talking about. Let's just sort of look at my thing here, because I want to make sure that I get this right.</p>
<p>02:49</p>
<p>We have spoken one last week on the endpoint products, right endpoint products. How do we how do we deploy those today? This conversation is network products. Yep. Don't worry. Richard does a great job at differentiating the two. Right? And so you can, you know, go out to industrial talk, you got, we got these great downloads. I mean, we've got these diagrams, you don't have to, there is no reason Trust me. There's no reason why you can't just sit there and go, I got it. I got it. Let me chalk this up there. And here it is. here's a here's a diagram, I'm looking at a diagram. We're going to have all of that out on industrialtalk.com and specifically the one of our network, it's a 1010 Deck diagram with</p>
<p>03:38</p>
<p>TX, one trend, micro, all of the stuff that's right up there. And it's, it's pretty doggone cool. Even I can follow it. And I'm not the sharpest tool in the shed. Now, before we get into this interview, I want to just make sure that you understand industrial talk is going down the road of industrial talk to Dotto, because I have no other word to call it, it's a change. And I want to make sure that you understand we're not just highlighting me and, and and these wonderful professionals. They're going to be videos, there's going to be articles, and it's going to just be across the board not coming from me but coming from industry, industry leaders who are at the cutting edge, you just go there and then springboard wherever you want to go. If you want information, the latest and greatest information brought to you in a way that All right, this is pretty cool. Industrial talk, the the new one is where you want to go. Trust me, you do want to go there. The number two part is that</p>
<p>04:38</p>
<p>we have this industrial Academy, then we're going to put all this stuff out there on industrial Academy to and what we have come up with is a sort of show, you know share it forward or or give it forward or whatever that that term is, but from an educational perspective to communities and organizations that are in need of what we</p>
<p>05:00</p>
<p>These leaders bring to the marketplace, they've got to learn education changes, education changes lives. It's the bottom line. And we have to collaborate, we have to come together to, to share and be able to provide this wonderful information that is, is available out there. Go to industrial talk, be a part of that effort. Because there are a lot of people, a lot of communities, a lot of countries around the world that would greatly benefit from your insights. And if you want to be an instructor, if you want to share your knowledge, the industrial Academy is where it's at. We'd love to have you on that Academy so that we can help the world from an industrial education perspective. Don't get off tinkly. about that. I know I do. I do. You guys have got it. industry can change the world and change lives. That's the bottom line. All right, let's get on with the interview.</p>
<p>06:03</p>
<p>Well, let's say the series a continuation of the series. Once again, this is network stuff. This we've talked about endpoint, we've got a series out there it is a must sort of consume, and re consume it. Get this stuff, right. Okay. So out on industrial talk, we're going to have this deck, it's going to be in PDF form. and download it, see it, grab it, learn it, listen to Richard, reach out to them, reach out to th one reach out to Trend Micro you will not be disappointed. Alright, let's get going. Enjoy the interview. All right, Richard, welcome back to industrial talk. Now, listeners, this is an important conversation. We're talking cyber security. We're talking we we've laid the foundation, we have a number of cybersecurity related related topics for you to consume. And this one is we're talking about now that we've recognized the the challenges that exist out there, we need solutions, we need solutions to be able to deploy. And that's this particular conversation now, Richard, thank you again, as always, for joining industrial talk, how you doing?</p>
<p>07:13</p>
<p>Good. Thank you, Scott. Good to be back. And I'm happy for for you and your family. Why? Thank you very much, I appreciate that back at you. Absolutely. back at you. Now, let's, let's let's level set, let's talk about products, because we can all talk about the challenges that exist out there, but we need to put something into action. And that's where we're talking about products and solutions that Trend Micro and TX one networks provide? So at our last episode, can you sort of sort of lay out the difference between it OT and all of that good stuff, so that the listeners sort of get oriented?</p>
<p>07:53</p>
<p>Yeah, so you know, I think, as we speak many time, right? You know, one of the big changes in this digital transformation is the convergence of the it OT, and in order for us to provide, you know, a clear guideline for our customer and our partner, you know, we need to kind of define what is, you know, IoT device versus ot devices? Right. And so that's clear. So, you know, I did typically, you know, from my experience, you know, on the IT environment, typically, most of these are multi purpose system and designed to do multiple things like maybe running Microsoft Office, right, or doing some kind of video conferencing, right, or, you know, then this typically on it, so I usually have the latest and greatest version of the operating system. They require internet connectivity for tasks to be complete, right, and they have a higher tolerance for, you know, interruption or latency. And, you know, I think, you know, on the, you know, it side, people typically look at confidentiality as kind of their priority, right. But when you look at the OT environment, the system are typically, you know, mission critical, I carry maybe a single task or, you know, carrying, you know, maybe the tasks are both the productivities, as well as the</p>
<p>09:19</p>
<p>ability of the system is got low tolerance for, you know, interruption and latency, because they have been around for years and decades. And they're designed to do you know, one task, right. And so any type of performance impact would be a big challenge. You know, some of the system on the OT environment are typically air gapped, right? They have no internet connectivities and update in patches, right? Typically doesn't happen, you know, often right? And they have to be on a schedule maintenance in order for them to do any updates or patches. And, you know, I think availability and safety is kind of the priority, right for many</p>
<p>10:00</p>
<p>This organization on the OT side, right, so on a high level, I think those are kind of distinction between the it OT, and then when you go down to the, you know, product level last year was a podcast, we talked about our employee product. And these are, you know, you know, typically designed for employees that have issues deploying, let's say, a conventional, you know, you know, anti malware or security solution, because, you know, these environments are typically your legacy, and in tenant for doing your single task, and the resources are limited, and they have no internet connection. So you need a special type of endpoint solution that's designed for those. And that's what we talked about on the last, you know, basically podcast, right? Now, let's shift gear to the networking product, right. The networking product, typically, you know, you know, what we have here is are designed to address some of the challenges in you know, OT networks, and that will be happening when you have kind of like a big flat networks without proper segmentation, or you have a lot of unpatched protocol or vulnerability protocols or on you know, depend also as you know, a lot of unpatched, you know, say, devices, right, that you need to address. And, you know, also, you know, someone in our network environment typically have weak authentication, right, and non encrypted communication, you know, between different devices. Right. So, that's what the network product is designed to address. So as endorser diversity to different the type of solution that we have, let me ask you this question.</p>
<p>11:52</p>
<p>Just to find for the listeners out there, what do you mean by big flat networks?</p>
<p>11:59</p>
<p>Well, I've got traditionally, right, you have, I would say, you know, on the OT side, you have people, you know, building the networks, and just the hiring pieces to arrive and not, not really well design or structure. And so you're gonna have basically system device everywhere, but what are our say, architect well into that environment, so you can see a very flat network like that, and it's more challenging to address because they're everywhere. Right? Thank you that that, that makes complete sense. Now, let's start talking about now that you've identified that big flat network, you identify the challenges associated with an ad just, that's, that's pretty much all businesses out there, they just sort of evolve and grow as, as business needs. That's a mad right. So let's talk a little bit about how we can sort of secure that big flat network.</p>
<p>12:58</p>
<p>Yes, so, you know, within a network product or solution that we have, we have a total of,</p>
<p>13:06</p>
<p>you know, four products that is designed for that kind of environment, right. And so, the very first product we have is called the edge IPS. And these are basically a single segment and then designed to address a darkened environment and they typically, you know, think this system about 300 megabit per second, just, you know, now analyze the traffic and it's very versatile and can be deployed easily. And you know, the hrps itself can also provide some level of IP and protocol whitelisting in there, it can be deployed in a harsh environment, and we also provide you know, your virtual patching right onto the device itself. And it is how we bypass right. So, this is kind of our single segment, edge IPS product or the next level product</p>
<p>14:01</p>
<p>is called the edge fire. And this is basically is a tool</p>
<p>14:07</p>
<p>when, and you know, I was a VLAN interface, and it can help you to you know, do some level of micro segmentation, right, and it can also be deployed on a harsh environment, or it also include currently virtual patching, and you know, if you like, right, you know, typically we have this convergence between it or, or even like, say, at the shop floor, or let's say in a manufacturer, you can actually put a, you know, between East and West traffic protection, right. So, it's got some,</p>
<p>14:40</p>
<p>you know, network access, you know, you know, I think control in there and you know, nit in firewall capability. So this is kind of our hrps right, and then the next level of the product we have is the edge IPS probe. This is a system or network device that have</p>
<p>15:00</p>
<p>1224 and 36 and 48 segments, you can deploy to the current environment when you know, and they typically they are about 10 gigabit per second to, you know 20 gigabit per second. So it's a high performance, you know, you're in the system right and it allows you to basically can deploy an interstate between East and West traffic or maybe north and south traffic, but in</p>
<p>15:28</p>
<p>this particular edge IP is broken help you to basically cry on a network, you know, do you do like a network segmentation is got its own dedicated in the management port. And you know, it also provided a virtual patching, audit from programmable hardware bypass are also included, and it can be deployed like to say on East West traffic. Very good. And I got</p>
<p>15:54</p>
<p>I got an interrupt here, when we start talking about east west, north south traffic, what do you mean by that?</p>
<p>16:01</p>
<p>Yeah, so typically, when you have this convergence, right, between</p>
<p>16:05</p>
<p>God, right, and, you know, you know, and that's what we call it on the east and west traffic, right, you know, maybe the old ci ci will be kind of your web traffic and kind of your it sites to ease traffic in between, right, you might have a DMZ zone, right. And that's where we call, you know, East West traffic. And then I did on the previous</p>
<p>16:29</p>
<p>I think, you know, podcasts that we did, I talked about the iisa, you know, IEC 62443,</p>
<p>16:39</p>
<p>you know, reference model, a lot of people call it the producer model, right. And when you look at, you know, that kind of architecture or reference architecture, used, you know, you know, organization typically layout, you know, the gen network architecture, from a level zero, level one, level two, level three, and a in to the enterprise environment and the different level, that's what we call the north south traffic, because you have a device talking to maybe a PLC, and an HDMI machine was on a SCADA system, right? So that's that level is called what we call the north south traffic, and then between it OT, that's what we call east and west traffic. All right, very good. I had to ask the question, because I'm sitting there thinking to myself, What do you mean by that, but now it's, so listeners, we're gonna have the the diagram, when he starts talking about north south, we talk about level 123, and so on, there's a good diagram that is, will be available. And then of course, East West, it OT and all of that convergent, which is an important component that don't don't gloss over it. That's that's important, too. All right. Now, we know what you guys got. Maybe I got the audience. Oh, you want to?</p>
<p>17:59</p>
<p>Yeah, I can we can share that reference architecture.</p>
<p>18:04</p>
<p>We want on that.</p>
<p>18:06</p>
<p>podcast right now. All right, listeners, we're gonna be sharing it as we speak, right, as we speak.</p>
<p>18:14</p>
<p>All right, here it is. If you're out there on video, you'll see it if you're out there on podcasts, we'll go to the video because you won't be able to see it on a podcast. So here we go. We've got the diagram. Take us through it again there, Richard.</p>
<p>18:30</p>
<p>Yeah, so this is, you know, it typical, our, say, reference architecture that I put together. And I take into account on the left side is the OT networks, right? This is the, you know, OT environment, and on the right side, which is the information technology environment, right. And that is what your traditional IT environment on the top is kind of your cloud and virtualization or, you know, what I call the connected world,</p>
<p>19:00</p>
<p>you know, for the cloud. And so when you look at this environment, you can see there is a bridge, right, or a DMZ zone between it on the right side, and then the old T on the left side, right, and this what I call the currently where you can deploy some of the edge IPS pro in that area. And this is kind of what we call the east and west traffic, and then the different levels from level zero, you know, 123 and four, into the cloud, right? And that's kind of what we call it because I know it's out, you know, traffic. And that's where you can deploy some of our solution, you can deploy as a one to one relationship as a maybe putting ntps in front of a PLC. Or you can deploy, let's say an edge IPS Pro, right in front of whole level or the whole segment, right. And so that's what we call the north and south traffic. So hopefully that kind of cleared up a little bit. cleared it up for me, and I'm the most important person on this pocket.</p>
<p>20:00</p>
<p>Just kidding, don't don't even die. I don't want to hear any email saying, Scott, That's not right. All right, let's go into. So we have right now we have the the, we've talked about edge IPS, we've talked about edge fire, we spoke about edge IPS Pro, we talked about one to one, one to many relationships. And, and that's all great, that's all good. But I need to see this information, I need to understand what's taking place, what type of solutions do you have out there for that? Right. So, you know, with all those different products, as you meant, it is very challenging, right for customer and you know, partner to have visibility into, you know, all the different devices that they have, you know, what type of threat is being detected, what type of protocol they are, you know, we are intercepting. And so, you know, we also develop a, you know, a product called key defense counsel, right, and this can support up to 1000, network segmentation, right. And it provide basically, a centralized management for you to, you know, have better visibility into all different threats that come into your environment, and, you know, whatever activity is there, and what type of threat that we detect. And but also it gives you the ability to basically Central, basically, deploy security policy, right, and, you know, the latest signatures or rules across Samsung device, right. And, you know, like, a lot of challenges and a lot of people have is, you know, all the different shadow ot or the different devices coming through, right? How do you have visibility into production environment. And so this Management Console also give you that level of visibility across all your audio devices. And it can be integrated with your let's say, you know, a third party, same platform, right, if you have your own SOC, and you want to be able to integrate all the train record, you know, gx one networks, solution into the SIM, we can send all those log orders, you know, threat intelligence directly from our console into the sim so that people can have now a corporate wide visibility across both the IT side, and OTS are on the same. So this is something that we can provide using this central management product called the old key defense counsel. Okay, so I stick my business hat on, I recognize the necessity to have a robust cybersecurity strategy. You've mentioned, three products that are out there, OT environment, whatever it might be. And then of course, you got the Council, the console, excuse me, that allows us to sort of take a greater look at all of the data and all the information and be able to be proactive in our action.</p>
<p>23:03</p>
<p>What, where do I even start? Okay, you got the edge IPS, you've got the edge fire, you've got the edge IPS Pro, you got the console? Where do I start?</p>
<p>23:15</p>
<p>Yeah, so that's a very good question, Scott. And typically,</p>
<p>23:20</p>
<p>you know, many of our customers, you know, come to us, right. And, you know, we will basically, you know, talk to them about some of the business and technical challenges they have. And we'll try to assess what kind of environment they have, what what type of, you know, issue they have, and then we will provide the right recommendation, you know, to them, right, and, and also the level of comfort that they might have, for example, you know, some organization may not want to deploy, you know, the complete solution, or what we call the defense in depth solution, right, from endpoint all the way up to the cloud. And in the network, in everything in between, you know, what some people typically do is they say, Hey, you know, what, I have, you know, HDMI machine running Windows XP is and has been around for decades and don't have a lot of patch of vulnerability, and we got a lot of vulnerability, what can you guys do to help us and so we'll assess that kind of use case, and then we will provide the right offering to address that simple inability Hmm, machine, you know, for in this case, it would be a stellar one, you know, still in force or sell or protect, right. So, that can certainly typically happen quite a bit. But we will help the customer through that journey to get the right product into the right environment, and also the level of comfort that they might have. I like the term journey because, for me, if I had my business hat on, I would be overwhelmed. I would, I would know one side that there are challenges that exist within the cyber security</p>
<p>25:00</p>
<p>space in my business. And again, I don't know where to go, I don't know where to start, I don't know where to take my first step. And it's it's imperative that I have a relationship with an organization that can guide. Do I have to? Can I do it incrementally Do I have to make? I mean, you've got so many wonderful products. Can I do it incrementally? The Big Bang? What what? What's the recommendation?</p>
<p>25:28</p>
<p>Yeah, so I think, as I mentioned, right, is really depend on the comfort level of the customer, you know, as we all know, right on the OT environment, or traditional, you know, these devices never have any security built in or security does not get play a very important role. And so many organizations tend to kind of, you know, I will say, deploy a solution like this smaller, incremental, you know, why, right. So, you know, last, you know, I will say, you know, episode, we talked about the different endpoint, right. And so, you know, for example, if you just want to start with scanning all the contracted machine, right only first, before they do any kind of maintenance on my PLCs, or my network, OT networks, you could just get a product called portable security, right, or you just do the scanning of all the contracted machine before you come in, right. And then that will be kind of maybe the simplest and easiest way to start. And then you might go to the next stage, right, where you say, now I feel a little bit more comfortable, let me put something in a, let's say, my Windows XP machine, because they haven't been able to get any patches have been vulnerable, and we're just worried and concerned, then you can go to next step where you deploy all your stellar, protect or enforce into that environment, right? So yes, you have the option I and you know, to basically deploy them incrementally, or you can deploy everything really up to your comfort level. And that's what we're here to, to kind of here to help you to go through that process. And make sure we make you feel comfortable. And then you can deploy the solution. And typically, the customer also will kind of go through the proof of concept, right? Make sure that they feel very comfortable before they actually deploy. So so all those options are available to the customer. I think it's important, I think this is a vital conversation.</p>
<p>27:31</p>
<p>In given the speed, just like anything else, even this digital transformation journey that we've been talking about and the necessity to to deploy proper cybersecurity, it's moving fast as well. And just like cybersecurity, it's moving fast as well. This is this is a subject and topic and relationship that needs to be nurtured. Because you can't do this on your own, you need</p>
<p>27:55</p>
<p>companies like Trend Micro TX one networks, to be able to develop that relationship, because just telling you right now, for me, personally, I get nervous, I get nervous when I hear things like that. And that means I want to look for strategic partners to be able to have great conversations to make sure that that my business is secure. How would somebody get ahold of you there Richard?</p>
<p>28:17</p>
<p>Yeah, so, you know, all these different solutions are just talked about right there are endpoint solution or networking products, right, they are readily available through all our channel partners right turn micro is very much you know, a channel company so we actually sell the market orders back to our channel policy, you can reach out to your channel partners for you know, recommendation and guidelines on how to get access to some of these products. Or you can reach when you go to our website to get a little bit more information on it@www.trendmicro.com or you can also go to our TX one network their website and you can find more information. And if you want to reach out to me, you can email me at Richard underscore k u at when Microsoft COMM And I'm happy to answer any questions you might have you related to some this particular product we just mentioned, this is more of a very high level. And if you want a more deep dive, then you know we'll set up a call and we'll walk through this product for you. Alright listeners, there's no excuse. You have all the contact information. This is an important topic. This is an important solution. This is important for your business and the integrity of your business. Reach out to Richard and team Trend Micro very important. Do not hesitate. They'll they'll they'll help you through it and hold your hands because they they've been through it and this is a very, very important. Richard, thank you very much for joining again, industrial Talk.</p>
<p>29:52</p>
<p>Thank you, Scott. All right, listeners. We're gonna wrap it up on the other side. All the contact information will be out on industrial talk as well as</p>
<p>30:00</p>
<p>All of the presentations, everything that you need to get this thing rolling will be out there. Thank you very much. Stay tuned. You're listening to the industrial talk Podcast Network.</p>
<p>30:17</p>
<p>All right, this is once again, it gets real here. This is cybersecurity. This is a series this is number five in a hopefully expanding series, because this topic is absolutely important. And must, must be shared with the globe. Alright, Richard knocked it out of the park. Again, that works. Alright. Again, I want you to hear me out.</p>
<p>30:43</p>
<p>What you have inside your head is important. And it can change lives. If you're an industry. The industrial Academy is for you. I want I want to encourage you to reach out to me and say, Scott, I want to be a part of that great. And I want to be able to share that education with the world. That's what this whole beautiful digital world that we live in. You can change lives. You can transform lives, you can definitely create dreams. You are bold, you are brave. You dare greatly hang out with people who are bold and brave and daring greatly.</p>
<p>31:16</p>
<p>Nothing could stop you. All right, we're gonna have another great, hopefully, cybersecurity interview right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-network-solutions/">Richard Ku, Trend Micro and txOne Networks</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions</title>
		<link>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/</link>
					<comments>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 09 Jul 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about "Endpoint Solutions that Secure Legacy Systems and Systems with No Internet Connectivity".  Get the answers to your "Industrial Cyber Security" questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/">Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/1d91e381-12f9-4f33-bd7b-3e164231d099"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Richard Ku </strong>with TXOne Network and Trend Micro about <b>&#8220;Endpoint Solutions that Secure Legacy Systems and Systems with No Internet Connectivity&#8221;</b>.  Get the answers to your &#8220;Industrial Cyber Security&#8221; questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD KU'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/richardku1/" target="_blank" rel="noopener">https://www.linkedin.com/in/richardku1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/trend-micro/" target="_blank" rel="noopener">https://www.linkedin.com/company/trend-micro/</a></p>
<p><strong>TX One Networks Company Website:</strong> <a href="https://www.txone-networks.com/en-global" target="_blank" rel="noopener">https://www.txone-networks.com/en-global</a></p>
<p><strong>Trend Micro Company Website: </strong><a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions" width="500" height="281" src="https://www.youtube.com/embed/6Awcnia5OXo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Powerful Cyber Security Resources:</h2>
<p>High-level and Endpoint Solutions PdF Download:  <a href="https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf" target="_blank" rel="noopener">https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/" target="_blank" rel="noopener">https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/fake-company-real-threats-logs-from-a-smart-factory-honeypot" target="_blank" rel="noopener">Fake Company, Real Threats: Logs From a Smart Factory Honeypot &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/lost-in-translation-when-industrial-protocol-translation-goes-wrong" target="_blank" rel="noopener">Lost in Translation: When Industrial Protocol Translation goes Wrong &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/unveiling-the-hidden-risks-of-industrial-automation-programming" target="_blank" rel="noopener">Unveiling the Hidden Risks of Industrial Automation Programming &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/security-in-the-era-of-industry-4-dealing-with-threats-to-smart-manufacturing-environments" target="_blank" rel="noopener">Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://resources.trendmicro.com/Smart-Factory-Success-Story.html" target="_blank" rel="noopener">https://resources.trendmicro.com/Smart-Factory-Success-Story.html</a></p>
<p><a href="https://www.youtube.com/watch?v=mKJomr8HqdQ" target="_blank" rel="noopener">https://www.youtube.com/watch?v=mKJomr8HqdQ</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
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<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>trend micro, solution, network, product, industrial, richard, environment, reference architecture, system, cybersecurity, endpoint, podcast, listeners, protect, security, update, cloud, tx, machine, talk</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk. This is a continuation of our cybersecurity focus, our cybersecurity content training brought to you by those wonderful people at Trend Micro, they absolutely know what they are doing. And if you don't think that cybersecurity and managing those threats is not important, there was another ransomware event news out there. Let's get cracking. Yeah, again, this is much. And I think what I've seen in this particular conversation is one, if we can make the protection and of your systems that exist today, sort of seamless, painless, all of that good stuff better for you. Trend Micro is going down that road. Alright, this is number four in a series of, we're gonna have six now this is number four. And we had cybersecurity threats. gotta listen to that one. Absolutely great. And then podcast number two industrial businesses and technical challenges as you go through this digital transformation journey. A must cybersecurity best practices. So we're all saying there are threats. There are challenges. There are best practices, right? That's our series. Today, we're going to be talking about getting into the products, you just can't just have this conversation, you've got to have solutions. You've got to have concrete, doggone solutions to be able to secure your network, get work done, make it safe, do everything you possibly can and and prevent bad people getting into your your network. So what we're going to be talking about is endpoint products and solutions on this particular podcast. The next one after this, we're going to be talking about network products. Okay. And then hopefully, we'll get the CEO of Trend Micro talking about what that future looks like. What are the challenges that exist? What are the opportunities, it's bright, secure, all that good stuff. So on this one, Richard Kuh, again, going to be knocking out of the park going to be talking about endpoint solutions. And I'm telling you, man, this is cool stuff. They've got a great, great solution out there solutions with an S you can hear my ass in that one. All right, enjoy of this episode. Richard, welcome back to industrial talk. Now, listeners. This is podcast, and video number four. The other three, you have to you have to look into them, you have to find them. podcast number one, we talked about cyber security threats, challenges and risks. That is podcast number one, podcast number two included industrial business, and technical challenges for you businesses out there that are going down that digital transformation journey. The other number three was cybersecurity best practice, big time, go out to industrial talk att.com. And you will find great links into those standards for you as a company going down to that digital transformation. Now, what we're going to be covering on this particular podcast number four is industrial cybersecurity solutions that are provided by Trend Micro and I think what we're going to do for this one, so that if you're, if you're looking at the video, we're going to share some slides. If you're out there on podcast world, you're just going to have to find the video, but we're going to do the best we can to explain what the network looks like. And we're going to segregate it into two, one, an endpoint solution. And then the next podcast what we're going to do is we're going to talk about networking solutions. Richard, did I cover it right? Yeah, Scott. Looks like we're right on it. All right. All right. Let's, for the listeners out there. We've talked about a lot of cybersecurity stuff. We've talked about the market out there. We've talked about the environment. We've talked about pretty much everything that you could possibly make. Now we're sort of getting into the nitty gritty Richard, we're getting into the real, you know, hardware, the stuff that needs to be put into practice and in input on your network. Give us a little high level overview of the product lines and the solutions you have.</p>
<p>04:58</p>
<p>But Thanks, Scott, so much. I think over the last, you know, several podcasts, we talk about the risks, right, we talk about the challenge, and also we talk about some best practice. Now on this particular podcast, we're going to focus very much on some of the new, you know, industrial console cybersecurity for on trend, micro and TX one networks, right. And so, as you mentioned, we're going to cover in two section, one section is going to be about the endpoint. And then of course, the networking product. But specifically on a high level, you know, one of the things that I typically recommend to the customer and many of the partner is that, if you have a chance, right, go and look at the reference architecture for you know, from is a 99, or some people call it the Purdue reference architecture, right. And in that particular reference architecture, or, you know, basically, they organize a struct in such that you have an operational technology environment, and then you have an information technology environment and a VR cloud. So maybe if I can share, Skype absolutely makes it for me to share now. Yeah, absolutely. Right. So here is basically kind of our recommendation cybersecurity for industrial control environment. And this is kind of our defense in depth, you know, offering, right and as I mentioned, this is a high level flash reference architecture, I design I put it together. So on the left side is your typical reference architecture for ot environment, right. And as the, you know, Purdue model, as you can see, in there, you have different level, or you know, from starting from the level zero, level one, level three, to level three. And then of course, you have the connected world, or this is what we call a cloud, you know, environment. And so on the operational technology environment, you have the low level zero, this way, you have all the sensor, all the devices, right, and then the next level level one is to connect all your control networks, like your PLC your to your DCs system, right. And then next level two is kind of your supervisory network, right, this is where you see all the different, you know, Asian machines, the status system and stuff in that, right, and then that next level, our three, this is kind of your operational and your control, network environment. And typically, this is where you have all the, you know, your traditional universes, you know, up to date, latest, greatest, you know, Windows or Linux or, you know, VMware environment, right, and this guy very much happy to on that operational side. And so this is kind of how we see many organizations structure, their ot environment, and the on the right side is your traditional enterprise, you know, information technology, or IT infrastructure, but we're not going to talk about that. And then, of course, you know, last but not least, on the very top, you know, we talk about the connected world, or this is kind of your cloud environment, right. And if you are going through that transformation, and you're leveraging the different cloud, you know, the public cloud environment that you do want to secure those as well. So, this is going to be a high level on the very left side, right, these are additional, you know, I would say environment that we also typically recommend customer to protect, because you do have a lot of contractors coming in to your lab and perform kind of maintenance or updating, we want to make sure those those contractors are secure right. So on a very high level, this is kind of our reference architecture. Now, from a solution perspective,</p>
<p>08:57</p>
<p>let me let me let me let me on. So listeners, what we have is we have a slide and the slide has multiple levels and the various security that is necessary for those levels. I think that because we're going down the cloud that's important that is a part that is also a part of that digital transformation journey. And then of course, specially today you have a lot of contractors coming on, on on your network and and and that is very important to be able to protect your, your overall network. And that's why trend micros got a great product for you now. Richard, will I will the listeners be able to download this particular slide from industrial talk?</p>
<p>09:44</p>
<p>Yes, I think what we will do is I will share this couple of this live with us you can you know, make that available to the listener as well.</p>
<p>09:52</p>
<p>Good. Okay, proceed. Oh,</p>
<p>09:55</p>
<p>yeah. So as we discussed, right, you know, at the lowest level level, zero and level Want to read this is typically all the sensors and devices. And, you know, traditionally, I think it's very difficult, you know, to put any kind of security there, if it's already been developed and already put in place. However, if you are, you know, saying building this device, you know from the ground up, then there is offering out there right from Trend Micro where we provide a set of binary or security SDK that you can actually take this binary and bake right into your device itself, right. So this is the product, we call Trend Micro IoT security solution. And it's available there as well. And then as you move to level two, right, this is where all your PLC, or DCs system and your RTU, right, this is where you have different cables, from Trend Micro, you know, for example, you can have our hrps, right, and that can be set in front of your PLC, or DCs, make sure that all the traffic coming in out of the networks, you know, that device up, check is and make sure that it is not have any kind of bad things coming through or going out, right. So that's kind of the level two, or level one. And level two, you have, you know, all the difference scalar system or the HDMI machine. These are typically, you know, Windows seven or Windows XP, right, it's been around for who knows, in decades and haven't been update or Microsoft patches, right. And so, we do have a couple products here, you know, one of the product we recommend highly is a product called stellar protect, and this is a lockdown whitelisting solution. And we'll talk about a little bit more in some of the use case. And then of course, if you move to the color, the level three, right, this kind of your operational or your control center, right, where you're going to have probably your latest and greatest, you know, say operating system, everything from VMware to your, you know, let's say on premise environment, cloud on different version of Windows or Linux, and then you can you need to secure this right with many of the solution for Trend Micro, and we can talk about that as well. And then last but not least, your cloud infrastructure, right, you leveraging public cloud, like Microsoft Cloud, or you know, the AWS, you definitely want to secure those public cloud as well. And we have solution, and we can talk about that. So on a very high level, and these are the products that we're gonna get to talk a little bit more, or maybe last but not least, you can, we're going to mention about, you know, you have a lot of contractors will come in, right, and you know, they want to build, perform maintenance and update on some of these PLC system. So we have a product called portable security, right, they allow you to basically perform a scanner on the system, make sure they are in compliance first, before you allow them to actually connect to your network. So that's a product called portable security. But we can talk about a little bit more as we go into the next question. Excellent.</p>
<p>13:03</p>
<p>One question I do have is, given this given the situation, given this solution, this diagram, how does somebody like me keep current with all of the requirements, all of the protection that is needed? on an ongoing basis? Does Trend Micro make that easy? Or seamless? Or how does that work?</p>
<p>13:31</p>
<p>Yeah, so the 10 on the vertical you're coming from right, because, you know, soon vertical, they are air gapped, they are completely isolated networks, and they don't allow any type of connectivity into the cloud. So for example, you got maybe the power and energy right there, you know, typically don't connect to the internet in that kind of scenario, right, then you will have to designate right in a system that can be connected to internet and you are allowed to basically you know connect with that system and that system then be allowed to download the latest update in patches from Trend Micro and from there, we can update all the software that deploy within an organization. So that's one way to do it. In the air in an environment where you are you know fully connected the internet right for example, if you you know, connect it into the cloud or into the internet, they in that case, almost every single product that we have available today. Basically, every time you load the system or the program or the software, it will automatically check to make sure that you have the latest and greatest you know updating patches available and if it is not, you know up to date he will download and automatically update that for you. Right so it's really dependent on the type of customer You are the environment you add. are you connected internet or basically all Isolated or air gap, right? So there's different options we can provide. Love it, love it. Now</p>
<p>15:05</p>
<p>let's start let's venture into your endpoint solutions. Can you sort of give us a little rundown of what those are?</p>
<p>15:14</p>
<p>Yeah, so from an endpoint perspective, right, you know, we have, I would say, kind of three solution that we are making available today to our customer, right? The first solution is what we call our Apex one, this is just your traditional, you know, endpoint security solution that provide, basically, you know, you know, Ai, intelligent, you know, auditor intelligent, you know, scanning a lot, you know, basically, signatures as well as some rule base that we provide. And also, you know, that's kind of your traditional, you know, the endpoint security solution. And you can protect all your latest and greatest Windows environment, right. And so, that is another product we have called Apex one for your, you know, I was convinced, you know, a Windows environment. Now, if you are on a critical environment, you know, especially like a Hmm, machine, or skater system that are running, let's say, Windows seven, or Windows XP, right, and many of these systems probably have been around for decades, where and you haven't even have a chance to patch or update, or, you know, because Microsoft haven't provided any, you know, available patch today, then we have a product called stellar protect. And this is a lockdown whitelisting security solution that basically allow you to deploy into the host itself, and was installed that we basically do a query of all the files and application in that system. And then we calculate a hash and make sure that these are the, you know, approved file that only allowed to run that machine. And then we'll lock that system down. And then only those files or the application that you approved it to run on that machine are allowed to run anything else beyond right on that list, it will not allow it to run. So for example, if you have a ransomware, right, they try to compromise the machine. But because the father was on the approved list, right, and therefore he won't allow it to run so you can prevent or protect that machine from being compromised by malware. Right. So that doesn't, you know, you know, the auto product would castella protect, right. And then last but not least, that's a product which is a USB, or we call it a portable security, right? And portable security. It's a very simple on demand scanning solution that can address many use cases, right? What are the use case we talked about was contractor who bring the laptop, they want to do perform some kind of update or maintenance on your PLCs or this year. So you want to make sure that those systems are up to date and not being compromised, or it's clean before you allow it to connect to the PLC or to your networks. So that's one use case, a portable Security Console will allow you to perform a scanning on the system first, before allowed to connect to that environment. What are the use case on portable security is that if you have an air gapping environment, right, you have zero connectivity to the internet, but you still want to make sure that those machines are, you know, clean and in compliance and make sure they don't have any dirty files in the system. You can take that USB stick, right and you gajic go to, you know machine on that air gap environment. And you can perform a scan of the system to make sure that it is clean and its compliance is not dirty, right? And then it will allow you to be compliant. Right. So that's another use case that border security can can address right so and so, these are three endpoint security solution that you know is really purpose built for, you know, many of these industrial, you know, site, you know, environment is you know, especially for some of this old systems.</p>
<p>19:37</p>
<p>So what I hear Richard, what we have is sort of that the apex one is a more of a traditional type of protection product, right traditional, and then what you have and I know I've been out there in the field and you know it because you're listening to me, you have legacy systems out there that are just all the better around for decades, and you need a product to be able to provide protection for those systems as well. And that is stellar. Right? Did I get that? Right? still protect? Yes, stellar, protect. And then finally, and this is something I see all the time. And the problem is, is that I see contractors coming and going, I love that use case, they come and go, come and go plug in, they get on the network, they do whatever is necessary. And, and this is the first time, Richard that I've heard of a product that you could sit there and go, Hey, well, we want you to get on the network. But we've got to make sure that your, your product, your your computer is in compliance. So let's just do this real quick. The value or the benefit of that, and what I hear is like, if it comes back, and I like the fact that it could be green, yellow, or red. But if it comes back and let's say it's read, then you could do something about it. It's like, okay, Hey, you got a problem? Let's clean it up before you can get on the network. Did I solve? Did I sum that up? Right?</p>
<p>21:06</p>
<p>Yeah, it especially the last row we see, you know, infection, you know, every infection over and over again, because, you know, people, you know, tend not to understand that use case. So they allow people just, you know, anyone just to connected, you know, that way just to update the, you know, your sees, and, you know, I see that all the time, right? Oh, yeah.</p>
<p>21:31</p>
<p>time I got him. If I had a nickel every time that happened, I'd be a rich man. Because it just it they that that's what happens. They come running in, plug, boom, get online, do whatever is necessary. And it happens all the time. All right. Anything else that we need to cover with this particular conversation? What we have is endpoint solutions with Trend Micro TX one networks. Great stuff. We talked about, sort of that overall diagram of how you protect your network, which will have out there on industrial talk. That's great stuff. And then we have three products that are specific to endpoint. That is Apex one, Stella, Stella. Right. And then yeah, and then, of course, you've got that the, the the portable solution of that. Sort of like it's just a thumb drive. So that's those are the three products. That's correct. All right. So yeah, I'm listening to you. I'm listening to you right now. And I want to know more about this, I want to be able to dig deep, I want to be able to have links, I want to see stuff I want to I want to experience, do you have a specific website that we could go to, as a listener to find out more?</p>
<p>22:59</p>
<p>Yes, so Scott saw all this part and print product I just talked about, it's available at trend micro.com, right, or LR, TX one. networks, right. And you can go there, right, you can actually download the software, rather stellar protect, as well as the apex one. And you can start to basically play with the product. Now, specifically to the proper security, because it's a you know, hardware. So it will require us to you know, ship a physical device into your, you know, office for you to, you know, you know, do a proof of concept or play with the product. So, if you're interested on any other product, the software you can follow, but the hardware version, you have to basically contact us in a one make sure that it can't be sent out to you know, you to test or verify or play with it. And look at the way the product work. Beautiful. Now, listeners, we're gonna be talking in the next episode and next podcast, we're gonna be talking about Network Solutions, because we're just scratching the surface now, one last question.</p>
<p>24:15</p>
<p>This is fantastic stuff. Richard. Fantastic. How does it it just, it'll stay up to date. Now we'll get out. You have solved that challenge too. Right?</p>
<p>24:29</p>
<p>Yes, yes. As I mentioned right depending on you know, the type of customer and the environment you have you know, if you're you know, unless you're truly connected environment and you have connectivity to internet then yes, you know, we always provide the latest update and patch and you know, rules a signature necessary to address the latest you know, you know, threat you know, from out there and once you connect, we will automatically download and update you know, software and upon itself. You If you want to non connected environment, right is all your gap that you have to basically, you know, connect to a designated machine that allow you connectivities into the internet. And then from there, you can not download the updated patch in there perform the update to your network by yourself. And that requires a little bit more effort on the on the IT side, but you know, I think that it's always there. And you know, you have to do it.</p>
<p>25:27</p>
<p>Love the solutions. Love the conversation listeners. Again, don't worry, don't fret, it'll be out at industrial talk.com it'll be you'll be able to find it in a jet second, get it there's no, there's no excuse for not being properly protected. Because Trend Micro has done a great job at making it making it work. Richard again, you you've hit it out of the park, thank you very much for joining industrial Talk. Thank you, Scott. Again, listeners, we're gonna wrap it up on the other side. Remember, we're going to be talking about Network Solutions in our next episode. So stay tuned. You're listening to the industrial talk, Podcast Network.</p>
<p>26:19</p>
<p>All right, once again, please make a note that this is number four in a podcast series that we're really tackling cybersecurity, getting all the answers out there as much as we possibly can. This one, again, endpoint products. TX one, networks. Trend Micro. They're out there. important, important stuff. Now you say to yourself, Scott saw great chirpin it's out on video, all that good stuff. Yeah, it is. But you know what else is great? You're gonna have these diagrams to download from these podcasts just go out to industrial talk.com. We're going to have this particular diagram, which is pretty cool. And then in our next episode, where we're talking about network products, we're going to also have a deck of about 10 slides there. So Oh, excuse no excuse. You got the information out there. All right. Be bold, be brave, daring greatly. hang out with people like Richard, like team Trend Micro like team TX one, and you're going to change the world. All right, we're going to have number five in the cybersecurity right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-endpoint-solutions/">Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</title>
		<link>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/</link>
					<comments>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 28 Jun 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Roger Bou, Technology Business Director with IoT Solutions World Congress and Fira Barcelona about "How IoT Solutions World Congress and its Members are Global Leaders in Innovation ".  Get the answers to your "Innovation" questions along with Roger's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/">Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/85bb1fdf-8c35-47b1-8e58-a2b4c9b323ad"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Roger Bou, </strong>Technology Business Director with IoT Solutions World Congress and Fira Barcelona about <b>&#8220;How IoT Solutions World Congress and its Members are Global Leaders in Innovation &#8220;</b>.  Get the answers to your &#8220;Innovation&#8221; questions along with Roger's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
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<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rogerbou/" target="_blank" rel="noopener">https://www.linkedin.com/in/rogerbou/</a></p>
<p><strong>Roger Bou's Email:</strong>  <a href="mailto:rbou@firabarcelona.com" target="_blank" rel="noopener">rbou@firabarcelona.com</a></p>
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<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation" width="500" height="281" src="https://www.youtube.com/embed/ynFLOPXuSnk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
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<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>industry, industrial internet consortium, roger, solutions, innovation, iot solutions, barcelona, people, congress, world, event, industrial, iot, mobile world congress, collaborate, listeners, focused, business, different industries, connected</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate you, the industrial professionals, the industrial heroes, the individuals in the companies that get it done, you are bold, you are brave, you dare greatly. You solve problems. You're changing the world. And as such, you're changing people's lives. That's why we celebrate you on this particular podcast. All right, in the hot seat, we have a gentleman by the name of Roger boo. Now Roger boo was broadcasting or interviewed all the way from Barcelona, because we were highlighting IoT solutions World Congress, the incredible then brought to you by Farah, Barcelona, and the industrial internet Consortium, and he was broadcasting from their World Congress that featured it was what Mobile World Congress, how about that? Let's get cracking. Yeah, we can do this, you know, we talked about in this particular conversation, because we're going to get into it real quick. We talked about the necessity to collaborate, but not just collaborate within your sphere, right? But collaborate externally, different businesses, different industries, to collaborate to solve problems, IoT solutions, World Congress, this particular event, is a great location. And I'm telling you right now, you're going to have it out there on industrial talk, comm all the information that you need. And you need to get engaged with these individuals, because they're all about the future. They're all about highlighting the innovation that is taking place within industry. It is a marvelous, their, their organization, and the people who are a part of that organization are passionate about innovation. So Roger was broadcasting, as you look out on the video was broadcasting specifically from the Mobile World Congress. And it was great to hear the voices in the activity in the background trying to get back to normal. And for me personally, it's an absolute honor to be associated with the IoT solutions World Congress, Farah, Barcelona, the industrial internet Consortium, they put on a fantastic, fantastic show. So here is Roger, and he is talking specifically about the strategic vision of what they're doing at fair Barcelona and IoT solutions. World Congress. Enjoy. Roger, welcome to the industrial talk podcast absolute honor that. All right, listeners, this is pretty cool. This is real time. This is live. This is happening at the Mobile World Congress in Barcelona, right this very moment. It is the 28th. It goes on till July 1, and we get the opportunity to have a conversation with Roger boob. And he is he's a big one. He's He's an IoT event director with Farah, Barcelona. How are you doing? Roger, thank you very much for joining us.</p>
<p>03:14</p>
<p>It's good. It's a pleasure to be here. Thank you very much for having me. Yeah, we're here in the Mobile World Congress. And it's been a great experience to be in banking business again.</p>
<p>03:27</p>
<p>Come on, you know, that's great deal. That's got to be feeling good. Because you guys were sort of, in that whole pandemic environment, you guys sort of had to shut down sort of figure out what to do. Where are you going? What's happening? And it's great. Absolutely. Great to see you at this event. And and sort of getting back to normal. Kudos to the fair of team. I love it. All right. Yeah. It's fun. Yeah, go ahead. I'm sorry, excuse me. Sorry, we're, he's in Spain, I'm in Louisiana, we're going to have a little bit of delay, so don't worry about it, listeners. So for the listeners out there, give us a little background on who Roger is.</p>
<p>04:12</p>
<p>Oh, I've been working in the events industry for the last 12 years. I am the founding director of the IoT solutions for commerce. We do this event in partnership with the different internet Consortium. And we've been growing these events since then, creating an environment for innovation and for innovation applied to each of the industries. And so it's a very creative, very international environment. And we have leading people on the industry ball so it's it's great to do that. I'm also in charge of the tech events in in Fira and the startup events. So yeah, been been busy and very happy to do</p>
<p>05:01</p>
<p>I'm telling you, it's a good busy. I like it. I like the fact that you are focused and team Farah, Barcelona, as well as the industrial internet Consortium, are focused on trying to get things back to normal. And I'm telling you right now, the conversations I've had Roger about innovation, especially over this period of this pandemic, period, have been just absolutely incredible. Because what you guys are doing is just leading that way is is true, blazing that trail of innovation. And that is really needed to create a business of resiliency. How long has IoT solutions World Congress been in? sort of been doing this?</p>
<p>05:44</p>
<p>Yeah, well, IoT solutions? Well, Congress started in 2015. So if you remember in our first revision, but then people talked about m to m. And there were some IoT events, just talking about the big possibility of things getting connected and the million of million of things connected. But we had a different position, because we wanted that to be real. So things get connected to solve some different problems. So we focused on how these connected things will solve industrial problems in different industries, like energy, like fuel ideas, like manufacturing, minutes, etc. And this is our starting point, when out, then there were no commercial model yet or business cases, because there was just innovation and experimentation on the IoT. And now our second division, we are very had some testbed and will have also commercial products that could be sold for companies. And since then, we've been growing. And now we have the next change the next important change for the future, because we've been working very hard in strategic plan for the growth for the next five years. And we are changing a little bit our strategic focus. So instead of focusing on content, and solutions for each of the vertical industries, for manufacturing, for healthcare, for energy, utilities, etc, we are focusing on solutions and content for each of the profiles. Because after studying our attendees, we found that what they really wanted is to have a dialogue between end user, as an industry and user, with their competitors, can also with other industries involved on the future, so that in the future, they see that innovation will not come just as a steal, as it used to be so I don't know, for instance, the energy. industry will innovate and innovation was competing against your competitor innovate something different that made you more productive and new competitor. In the future, what they see is that innovation will come from connecting different industries, for instance, automotive industry, the future of an automotive industry is not making the better agenda, their competitor, but connecting with entertainment platform, with road building, company, and with those companies that are building the autonomous car. So as the driver will not be driving, there's some platform that has to entertain him. And as the car will drive automatically, there are some road builders that are putting some sensors and edge computing in the road zero. So the important thing here is connect garage industry, all these people that are involved in the change of all the industries. And this is the new role for the IoT service. connector.</p>
<p>09:09</p>
<p>Yeah, see, and I think that that is an absolutely brilliant approach to this innovation. And, and what I always see is, is the necessity to collaborate. If you think that you're going to just sort of sit there in a silo and think that I'm going to come up with a solution alone, you're missing it, you're missing a completely it is a truly collaborative model bent on true solutions. True problem solving. What I like is how you're connecting different industries. I think that's brilliant. In any Here's the reason why. It's brilliant because I look at problems maybe a different way then maybe you do like in the case of energy right? There are so wait, there's so many ways of being able to bring us together in a collaborative but different industry. I think it's I think it's brilliant. Now, Roger, where do you see it going? Now you've changed your strategic approach. Where do you see you going with IoT solutions World Congress?</p>
<p>10:22</p>
<p>Yeah, we see that our focus keep the same. So we have to be the place where nobody, people need to design the future of each of the industries. But I see that there's a lot of growth to come. Because as we are as, after the pandemic, all the industries have skilled that detail is the way and that all the industries will be connecting faster than we expected. They need a place where to meet with colleagues and to meet with other people in the industry, where there's about dialogue between these end users about use cases, business cases, some things that have worked into that haven't work, and to learn, to experiment and to, to find new solutions for the new business models. So this is a place that we want them to me, we are working hard to bring high valuable content for these people. And we were expecting to have big growth for the next five years.</p>
<p>11:28</p>
<p>Well, it is a topic it is a focus on many, many businesses minds, if I if I had a nickel every time I spoke to somebody in manufacturing that is looking at how do we digitize? How do we venture into this digital transformation? One of the keys that I have to ask you is that what differentiates your organization and what you and IoT solutions World Congress and internet industrial internet Consortium, you have testbeds, this is not what I would say pie in the sky, you see it in action? Can you explain a little bit about why that is so important?</p>
<p>12:09</p>
<p>Yeah, this is blue. And it's very important and very important since the beginning. Because we want that, for us, it's important that people can touch the solution can understand the solution and can find a real application of this motion. So it's not just talking about an IoT platform that's very abstract, and can be used for everything. But talking about, I don't know how we have had different solutions for agriculture, for aquaculture. For binary, we had also for petrol refinery pro board that went into the tubes and clean them. And we've had different solutions in the investment area. And I've helped people from the industry to understand and to have a clear vision on how this can be applied in a real solution. And it's also most of the attendees also tell us that it's very interesting for them, for innovators, to have solutions, to be able to see solutions not only from your industry, but from other industries, because you can see different approach or different solutions that can also be applied to your industry.</p>
<p>13:21</p>
<p>Again, brilliant, I think that especially today, I think in in light of the pandemic, the necessity to collaborate and collaborate with innovative things, thinkers that are involved with IoT solutions World Congress is I mean, you get a better picture, you get a better picture of what's taking place. The question I have, and when I've been very fortunate to broadcast from IoT solutions World Congress is the speed of innovation, right? There's a there's a, there's a velocity that exists with innovation. How does somebody like me just learn to grow? Where am I at? I mean, it's, it's it's so fast. Roger, how do I how do I manage that? How does this information also get out to the masses that would benefit from this innovation?</p>
<p>14:13</p>
<p>Yeah, this is very interesting, Scott, because as you said, it's, it's so fast. And it's, it's also from collaboration, no one can knows about everything we want can be the best of everything. And I think it needs a lot of dialogue between different people that has different knowledge. And with all that, you can really innovate because, for instance, what what's happening in the next IoT solutions world, that we're introducing new disruptive technologies that are going to change the industries like digital twin, or like quantum computing, and this is going so fast and so fast, but it's important to have people that have the technical knowledge, and people sort of have the strategy in your hand in that they share knowledge. This dialogue between the it the OT strategies, these are important they are because all of them are important part of the solution.</p>
<p>15:17</p>
<p>Again, in light of the necessity to collaborate, even within organizations that have identified themselves as little silos it ot whatever, even that is a, that that is an old model that has to be sort of, at least transitioned out so that everybody's working together, because the solutions that IoT solutions World Congress, and its members are coming up with require that that necessity to strategically look at what the value of these these innovations bring to the business. And, and bottom line it does, Roger. I mean, you guys are right at that cutting edge. How does? I mean, with all the stuff that's been going on? If I go to where would I go to get great information on what you guys are doing? What industrial internet consortium is doing? How do I how do I get involved?</p>
<p>16:16</p>
<p>Well, first day, you've got obviously that web pages of the industrial internet consortium and the IoT solutions World Congress. But you can also ask to be part of the community. And so we'll send you regularly information we send to the community with valuable content. And obviously, there's no places that you have to be that's once a year, the event. So we are we keeping we try to keep in contact with the community during call year. But the important place to be is once a year to meet with people of the industry users, with their colleagues with other innovative people and to, to dialogue with and collaborate with others to find this.</p>
<p>17:06</p>
<p>I'll tell you right now, listeners, I've been very fortunate to be at the IoT solutions World Congress in Barcelona. And it is energized, it is full of individuals that are truly dreaming and making things happen. And they're putting it into action. You walk around the event. And you're looking at the testbed you're looking at the the companies that are representative, small, mid large, it doesn't really matter they have a solution that they are are proud of, and it is being represented and you can have right there a conversation, you can have a conversation of saying I have a problem looks like you have a solution. It is a beautiful event. I kudos to you guys. I mean, it is really an excellent event. And I've been very fortunate to interview a lot of your kryptonite status sponsor people. It's, it's, it's an exciting time. And I for me, personally, I'm so glad that you guys are pushing forward and still making it happen, because this is a topic that has to be discussed. Now. How do they get ahold of you? Roger, then, and for the listeners out there. Roger boo, but it's spelled b o u and I'll have all this contact information out on industrial talk.com. How do they get ahold of you? Roger?</p>
<p>18:40</p>
<p>They can get to me by email. By mobile, I mean, the website of the IoT sources for Congress, I have my mobile phone, my LinkedIn, my email, and I am very glad to answer any of you to attend any of you. And I like it very much. Anyone that can get in contact, I'll do my best to respond as quick as possible and to get in touch with all the</p>
<p>19:08</p>
<p>alright listeners. What we have is we have the IoT solutions World Congress it is brought to you by Pharaoh Barcelona as well as the industrial internet Consortium. It is a spectacular event. It is a must event to put on your particular calendar if you have that opportunity. This is a must attend event. It is in the beautiful town of Barcelona which it is beautiful and outside of the exceptional content and information that you can gain from this particular event. You can also enjoy the wonderful people of Barcelona and enjoy the town of Barcelona because it is something else. Roger, you are absolutely wonderful. You are wonderful. Thank you. That's right listener. I am wonderful too. Straight from Rogers. Alright listeners winner Wrapping up on the other side and we're going to have all the contact information, all the LinkedIn information, all the website information, all the email information. And to get a hold of Roger to get a hold of the industrial internet consortium to get a hold of Farah Barcelona and IoT solutions World Congress, so Fear not. You have no excuse not to get involved. Get involved. All right, we're gonna be right back.</p>
<p>20:22</p>
<p>Sure, and I hope to see you all in Barcelona next. May. And J. Also the food is good food. Also Barcelona. You missed that. Oh, yeah, baby.</p>
<p>20:32</p>
<p>I I did miss a lot of great gin and tonics, too. Yeah. Standby listeners. We're gonna wrap it up on the other side. You're listening to the industrial talk Podcast Network.</p>
<p>20:52</p>
<p>All right, Roger boo is his name. We're going to have all of the contact information to Roger and the rest of that wonderful team at Faro Barcelona. And we're just going to continue to highlight what they're trying to do and what they are doing in the world of innovation in the world of digital twin in the world of IoT, everything that is industrial for Dotto or industry for Dotto or however you want to try to parse it out there, the leaders, global leaders, in all things, getting that content out to help you be a success. What you need to do is you need to get involved. That's what you need to do. You need to get involved ASAP. Go out to IoT solutions World Congress or IoT s and W see IoT solutions World Congress comm find out more, get engaged. And as you will see at industrial talk.com all the information to get in contact with Roger and company. All right, you are bold. You are very brave, you dare greatly and you're hanging out with people who are bold and brave and daring greatly on this podcast, change the world. We're gonna have another great interview right around</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/">Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Best Practices and Recommendations</title>
		<link>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-best-practices-and-recommendations/</link>
					<comments>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-best-practices-and-recommendations/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 15 Jun 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7698</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about "Cyber Security Best Practices and Recommendations for your Digital Transformation Journey".  Get the answers to your "Industrial Cyber Security" questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-best-practices-and-recommendations/">Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Best Practices and Recommendations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8f63131e-9f1e-459a-bbf7-fd57541b1e0e"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Richard Ku </strong>with TXOne Network and Trend Micro about <b>&#8220;Cyber Security Best Practices and Recommendations for your Digital Transformation Journey&#8221;</b>.  Get the answers to your &#8220;Industrial Cyber Security&#8221; questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p><strong>Trend Micro Event:  Cyber Security Perspectives.  Hold Your Seat <a href="https://perspectives.trendmicro.com/?_ga=2.70356185.832642918.1623267552-1558506737.1620854188" target="_blank" rel="noopener">Here</a>.</strong></p>
<p><iframe loading="lazy" title="Trend Micro Perspectives - June 2021 - Digital Transformation Insights for Security Leaders" width="500" height="281" src="https://www.youtube.com/embed/jjVYi2OIBG8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD KU'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/richardku1/" target="_blank" rel="noopener">https://www.linkedin.com/in/richardku1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/trend-micro/" target="_blank" rel="noopener">https://www.linkedin.com/company/trend-micro/</a></p>
<p><strong>TX One Networks Company Website:</strong> <a href="https://www.txone-networks.com/en-global" target="_blank" rel="noopener">https://www.txone-networks.com/en-global</a></p>
<p><strong>Trend Micro Company Website: </strong><a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Richard Ku w/ Trend Micro and TXOne talk about Cyber Security Best Practices and Recommendations" width="500" height="281" src="https://www.youtube.com/embed/MIElCbBZXhQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Powerful Cyber Security Resources:</h2>
<p><a href="https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/" target="_blank" rel="noopener">https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/fake-company-real-threats-logs-from-a-smart-factory-honeypot" target="_blank" rel="noopener">Fake Company, Real Threats: Logs From a Smart Factory Honeypot &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/lost-in-translation-when-industrial-protocol-translation-goes-wrong" target="_blank" rel="noopener">Lost in Translation: When Industrial Protocol Translation goes Wrong &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/unveiling-the-hidden-risks-of-industrial-automation-programming" target="_blank" rel="noopener">Unveiling the Hidden Risks of Industrial Automation Programming &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://www.trendmicro.com/vinfo/us/security/news/internet-of-things/security-in-the-era-of-industry-4-dealing-with-threats-to-smart-manufacturing-environments" target="_blank" rel="noopener">Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments &#8211; Security News (trendmicro.com)</a></p>
<p><a href="https://resources.trendmicro.com/Smart-Factory-Success-Story.html" target="_blank" rel="noopener">https://resources.trendmicro.com/Smart-Factory-Success-Story.html</a></p>
<p><a href="https://www.youtube.com/watch?v=mKJomr8HqdQ" target="_blank" rel="noopener">https://www.youtube.com/watch?v=mKJomr8HqdQ</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>organization, cybersecurity, industrial, richard, standards, people, tx, digital transformation, cyber, trend micro, Iot, technology, security, industry, digital transformation journey, podcast, implemented, key pillars, apply, strategy</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get again, welcome to industrial talk your place to talk industrial. How about that? I just sort of flipped that all thing around. That is right. We celebrate you industrial professionals, industrial heroes, you are bold, you are brave. You dare greatly. Man, innovate, you're solving problems. You're changing lives and you're changing the world each and every day. Yet we have to, we have to celebrate you on this podcast. It's absolutely incredible. Thank you very much for joining. As always. All right. Again, this is in a five part series on cybersecurity. And if you're into digital transformation, which you should be, if you've been listening to the industrial talk podcast, you'll know that we feature a lot of companies, a lot of professionals who are experts at that you know what they need? Yep, cybersecurity, we're gonna be talking a little bit about cybersecurity best practices and recommendations on your digital transformation journey with the guy Richard cool. Let's get cracking. Yeah, you need it. Get it just need it, do not ignore it. Get up front on this saying you need to go through digital transformation. Yes, you need to create that level of resiliency within your, your processes, your manufacturing your industry. Absolutely. That is a digital transformation conversation, plenty of incredible professionals out there. And a part of that whole conversation, of course, is cyber security and doing it right and being able to know that your assets, your business, are thoroughly protected from the various nefarious individuals out there. Before we get into this particular, cybersecurity best practices and recommendations. Again, let's sort of point something out today is the 15th. So the the event, the perspectives event that is taking place at Trend Micro is going on right now. But for Americas, it's tomorrow. So put that on your calendar, go out to industrial talk COMM And you will find a link to this particular event. And it is if you're in the Americas, it is at 11am to 4pm. That is June 16th. If you're in Europe, it's 10am 3pm. And it is it's it's vitally important. Don't, don't just brush it off. Here it is free information. Because we've got to always be about learning, we always got to be about collaborating, we've got to be about innovation. And we can't stop. You can't innovate without collaborating, you can't collaborate without educate, and you can't do all of these three things independently, because we've got to keep learning, we got to keep collaborating, we got to keep innovating, so that the future and your business is resilient, and you can prosper. Alright, Richard Kuh. We're going to be once again, talking about cyber security best practices, and recommendation on number three. Now, if you didn't get number two and number one, it's a must all out on industrial talk. Enjoy the conversation. Richard, welcome back to the industrial talk podcast. Now listeners. This is going to be number three, called cybersecurity best practices and recommendations, this particular podcast number three, but I highly recommend the other two. The first one that we did was cybersecurity threats, challenges and risks. This is important information that you need to hear. And number two, podcast number two is industrial business and technology challenges. Same thing, and it is all directed to that digital transformation journey that many within industry are on. And if you don't have that cyber sort of mindset cybersecurity mindset as you begin this journey, there are challenges and Richard and TX one are here to help and they're willing to provide all this particular information. Richard, how are you?</p>
<p>04:39</p>
<p>Scott, and thanks for the invitation again.</p>
<p>04:45</p>
<p>Love it now. Richard, uh, just for clarification for the listeners out there. I see a couple of things I see Trend Micro, and then I see this another organization called TX one. Give us a little Background into that, that, that structure?</p>
<p>05:06</p>
<p>Yeah, so I think most of you out there probably know Trend Micro pretty well, right, we been around for a little bit of, what, 30 years, right in the industry. And we are one of the market leading in cybersecurity, you know, our, you know, for for many, many years. And so that's Trend Micro, but a few years ago, we recognized that there had been a lot of challenge in terms of, you know, getting the right solution and right technology to you know, apply to the industrial control side, specifically on the OT, environmental operational technology environment. So we basically did a joint venture with another company called moxa. And this joint venture is called TX one networks and TX one there was really is a sister company, and product Trend Micro and you know, what it does is really, you know, focus in, basically, like I said, design and building the right solution for the industry control environment. And that's what gx one next.</p>
<p>06:14</p>
<p>I'll tell you, right now, that that focus is so important, because in many of the conversations I've had over the past year to whatever digital transformation is at the forefront, and people want to be able to transition their business to a more digitally centric type of business now that requires, you know, technology and innovation, but it also requires a focus in on cybersecurity and your strategy. Can you give the listeners, the big picture? Give us the big picture?</p>
<p>06:55</p>
<p>Yeah, so I think, you know, with this digital transformation, right, you know, we believe that cyber security had to play a very key and critical role in that particular trans transition or transformation. And so, you know, when we look at cyber strategy, you know, I typically tell people, there are really four key pillars right in and, you know, and having an effective, you know, OT ICS security, begin with understanding the big picture. Right. And, and those four components are people, process, technology, and culture. Right, and we can talk about that a little bit more detail. But, you know, first, let's talk about the people, right, people play a very important role in a cyber strategy, right training and security aware organization can also reduce, you know, significant your security risk for the organization. And I think that's one thing. The other one is, you know, having well trained professional, right, qualified and competent people and really know, how can help organizations address cyber threat, and also in cyber challenge. So, as far as you know, you know, having this competence people in how organizations deploy and understand the right technology, you know, on to the, you know, operational technology environment, right. So, that's the people components. Right. And, you know, that second component, which the process, you know, I think any cyber is in a security strategy, right, you know, and to be effective, the organization must develop, implement some type of process or procedure, right, ensuring they are clear roles and responsibility, and management system are put in place, right, within the organization. I think we talked about this issue a little bit on the previous basis, basically, podcast, and, you know, one of the things we're seeing is the organization going through this digital transformation, right, and you have this convergence between it and OT, it is very difficult, right, to have, you know, clear roles and responsibility, you know, between the ITT because traditionally, I think it used to be the one responsible for the cybersecurity and now you have this convergence happening from the OT side. And now that I'm clear roles and responsibilities, so, these procedures and process have to be implemented, you know, even more you want digital transformation as a tourist, you know, OT in a cyber strategy, right. So putting good governance in place right now policy and frameworks are good, you know, thing to have in there. Some best practice, maybe some it ot auditing, you know, process in place, right.</p>
<p>09:50</p>
<p>So, this is what's interesting and I think you bring up a good point in the past legacy type thinking the OT in it. Organizations then and they didn't, they didn't work together, going forward in this new world and whatever this this digital transformation world, it's vitally important that those both organizations work together with a common, you know, like you said process procedure and governance to be successful in a cybersecurity type of mindset.</p>
<p>10:27</p>
<p>Correct? Yes. And then, you know, I think that the third thing we talk about as one of the pillars is technology itself, right? I think one of the big challenge and I think difficult for most people is that not every technology right, you know, from the IP side can be implemented, you know, on the OT or icsr and having a good understanding of the technology and be able to task verify and validate and make sure you can work and adapt into darkened environment is very important, right. So, I think that the knowledge component is also good. The other one, you know, we talk about people, right, having the competency skill people, and who understand the technology, and can take those technology really kind of deploy right into the environment or to the, you know, infrastructure is also is very good. So, the people and the technology also can play kind of, you know, side by side, important role. And last, but not least, is the culture. I think creating a cyber culture within your organization is crucial, right? To reduce the cyber risk. And that really means starting from the, you know, CEO, or the top, all the way to the lowest level, you know, your organization and make sure that everybody understand what is does, you know, this cyber strategy, you know, yes, and what are some the threat to the organization, right. And so, as long as you have that good fitting culture within an organized organization, it can reduce a lot of, you know, cyber challenge, you know, for the company.</p>
<p>12:06</p>
<p>All right. So, listeners, what we have, from a big picture perspective, the four key pillars, as communicated by Richard people, which is a well trained cyber workforce, which is also sort of have that heightened security awareness to well developed process and procedures, sort of that governance, that ability for the OT, and it to truly understand roles and responsibilities, the technology, which is driven by the people and having the right technology in the in the OT and IoT environment. And then of course, definitely a cybersecurity culture is vital for any company that is going down the road of digital transformation and having that awareness going forward from the CEO, all the way down to the frontline, individuals. Did I wrap that up? Pretty good there, Richard? Yeah, that's a very good summary, Scott. Okay. Now we got it, we've got to address it. There are standards out there, there are standards so that you don't have to sit there and say, Okay, I like what Richard is saying, I like what he's talking about. But I don't really have to start, you know, right from the beginning. Let's talk a little bit about standards. Help us understand those.</p>
<p>13:35</p>
<p>Yeah, so I think, you know, I think many organization, you know, when come to, you know, create a cyber strategy, right? They have to do a lot of research, you know, and try to understand, you know, how to do the right security control with the telling people, hey, there are a lot of the industry standard, and best practice out there for industrial control, or for operational and technology environment. Right. And, you know, and they are being used by many organization, you know, for, you know, I don't know, several decades, it's been very effective. And so, organization doesn't have to reinvent the wheel, right. I mean, some of the standards we talk about are like the iisa, IEC 624 fours, you know, three standard, right, this is a framework, and it's good for general industrial automation and power automation. I think that's a very good standard. You have, you know, standards such as the NIST sp 800 das 53. And this is also good data for ICS in IT security reference, you know, standards, and then you know, the other one or like, things such as ISO IEC 27,000 is a good guy for ITC. At a reference, and you know, and also depend on, you know, what vertical you play, you know, for example, you have the if your, your energy, you have the note sip standard. So there are many standards out there, their organization can start by, you know, just looking at this and use this as a baseline to how you plan your, you know, cybersecurity strategy, and not necessarily have to reinvent the wheel or re do a lot of work. Because all this has been around for many, I would say, years and people in organization have been using it.</p>
<p>15:36</p>
<p>So, when I look at these standards, the general industrial automation, the iisa IEC 62 443, who is I ask a?</p>
<p>15:51</p>
<p>Well, I say it's, it's the ethical about automation, right. And this is, include a lot of, I was a independent volunteer researcher, right, that need to come together, and they help to define right strategy across different vertical across different technology, and how to apply different security control, you know, or, you know, into the different type of environment, you know, for example, I sit in the, you know, working group, a, right, this is a committee that we've focused on how to better communicate somebody standing into a different type of customer. Right. And also, there's a, working group number nine, I'm sitting in also, in there, we talk about how to best provide, you know, guidance for organization to apply somebody's security control into the industrial control environment that be as a manufacturing or power, or, you know, oil and gas, right. And so, the International Society of automation have been around for many decades, and they have, it's a very well represented, you know, organization with many, many professionals out there.</p>
<p>17:12</p>
<p>Now, as I look at these standards out here, Richard, is there a cost if I'm a company, and I hear what you're saying, and I have a desire to proceed forward, is there a cost to get this information?</p>
<p>17:29</p>
<p>I think some of these standards are readily available out there. I think some of these organizations, for example, I say, right, they have our freelance, you know, expert, now who can help organization to look at the standard, right, and they can translate the standard and how to best apply. And yes, also, if you just want to get the information, there is no cost. But if you want to go a little bit more deeper, right to really try to implement some of the standard, the end how to better you know, apply some discount security control, then your day some cost and associate with it, but again, it depend on integrations</p>
<p>18:12</p>
<p>does TX one sort of fit into that outside of all of the other stuff that TX one does the TLS one network does? Do you fit into that sort of help companies define that right? cyber strategy?</p>
<p>18:30</p>
<p>Yeah, so, you know, here on your organization, right, we developed many industrial control products designed for different verticals, especially, you know, manufacturers, you know, vertical oil and gas and power. And so, we do have, you know, security solution with you know, design and you know, toe and also applied to somebody standard, you know, for example, you know, it is understand that will require your say some type of security control, to be put, you know, say applied to it like to escape a system, like, for example, an HDMI machine, right? And how do you apply that kind of solution? So, we have security solution that actually can be applied into the host directly on Hmm, machine, or we have security solution that can actually be implemented before, before the box that Oh, before the, the system, so, this out solution can apply to some understand that as well. I will talk about that a little bit more probably on the next. You know, I think podcast, but you know, we'll talk about that as well.</p>
<p>19:44</p>
<p>All right, listeners, what we have is we've got four pillars, make a note of it. People, process procedures, technology, and culture. Look at that. We've already talked about it and then from From an overall strategy perspective, there are standards to help move you forward to have that sort of that security awareness, that security culture, which is very important if you're a company that is proceeding forward within this industrial digital transformation journey. Excellent job. Excellent job, Richard. Thank you, Scott. Now, we're going to have all the contact information for Richard, all the information that you need to know about TX one out on industrial talk comm so we're not we're going to wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network. Alright, as you can see with Richard, and trend, micro and TX one, we are building incredible knowledge when it comes to cybersecurity and your digital transformation. So remember, go out, listen to podcast number one, two, and three, we've got two more. Number four is going to be cybersecurity solutions. And number five, hopefully, we could get the CEO of Trend Micro on this particular podcast so that we could talk about what's taking place in the marketplace. All right, be bold, be brave, dare greatly hang out with people who are bold, brave and daring greatly, and you will change the world and you will change lives. That is a fact jack because you are in industry. You are that incredible. Now, one last time, tomorrow, sign up. It's important. This is a cybersecurity event called perspectives. It is tomorrow, June 16. Go out there. Industrial talk.com has the link. All right. Thank you very much for joining. We're gonna have another great cybersecurity conversation shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-best-practices-and-recommendations/">Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Best Practices and Recommendations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Challenges with Digital Transformation</title>
		<link>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-challenges-with-digital-transformation/</link>
					<comments>https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-challenges-with-digital-transformation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 14 Jun 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-challenges-with-digital-transformation/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Richard Ku with txOne Network and Trend Micro about "Cyber Security: Digital Transformation Challenges Facing Industrial Organizations".  Get the answers to your "Industrial Cyber Security" questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-challenges-with-digital-transformation/">Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Challenges with Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b2c607ff-878a-4772-b806-ee0d8b60e5c7"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Richard Ku </strong>with txOne Network and Trend Micro about <b>&#8220;Cyber Security: Digital Transformation Challenges Facing Industrial Organizations&#8221;</b>.  Get the answers to your &#8220;Industrial Cyber Security&#8221; questions along with Richard's unique insight on the “How” on this Industrial Talk interview!</p>
<p><strong>Trend Micro Event:  Cyber Security Perspectives.  Hold Your Seat <a href="https://perspectives.trendmicro.com/?_ga=2.70356185.832642918.1623267552-1558506737.1620854188" target="_blank" rel="noopener">Here</a>.</strong></p>
<p><iframe loading="lazy" title="Trend Micro Perspectives - June 2021 - Digital Transformation Insights for Security Leaders" width="500" height="281" src="https://www.youtube.com/embed/jjVYi2OIBG8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD KU'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/richardku1/" target="_blank" rel="noopener">https://www.linkedin.com/in/richardku1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/trend-micro/" target="_blank" rel="noopener">https://www.linkedin.com/company/trend-micro/</a></p>
<p><strong>TX One Networks Company Website:</strong> <a href="https://www.txone-networks.com/en-global" target="_blank" rel="noopener">https://www.txone-networks.com/en-global</a></p>
<p><strong>Trend Micro Company Website: </strong><a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Richard Ku w/ Trend Micro/txOne Networks talks Cyber Security Challenges with Digital Transformation" width="500" height="281" src="https://www.youtube.com/embed/kGv6tgn1S7E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Powerful Cyber Security Resources:</h2>
<blockquote class="wp-embedded-content" data-secret="XOdvRM2CkY"><p><a href="https://iiot-world.com/ics-security/cybersecurity/whitepaper-integrating-security-into-the-iot-strategy-in-the-new-converged-environment/">[Whitepaper] Integrating Security Into the IoT Strategy in the New Converged Environment</a></p></blockquote>
<p><iframe class="wp-embedded-content" sandbox="allow-scripts" security="restricted" title="&#8220;[Whitepaper] Integrating Security Into the IoT Strategy in the New Converged Environment&#8221; &#8212; IIoT-World.com" src="https://iiot-world.com/ics-security/cybersecurity/whitepaper-integrating-security-into-the-iot-strategy-in-the-new-converged-environment/embed/#?secret=XOdvRM2CkY" data-secret="XOdvRM2CkY" width="500" height="282" frameborder="0" marginwidth="0" marginheight="0" scrolling="no"></iframe></p>
<p><a href="https://us-cert.cisa.gov/ics" target="_blank" rel="noopener">https://us-cert.cisa.gov/ics</a></p>
<p><a href="https://www.waterisac.org/" target="_blank" rel="noopener">https://www.waterisac.org/</a></p>
<p><a href="https://www.trendmicro.com/us/iot-security/" target="_blank" rel="noopener">https://www.trendmicro.com/us/iot-security/</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>cybersecurity, organization, industrial, business, digital transformation, guidelines, digital transformation journey, important, understand, big, trend micro, podcast, industry, conversation, ot, running, number, challenge, requiring, system</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast, your single location of all things industrial, because we celebrate you the industrial hero, you are bold, you are brave, you dare greatly. You solve problems. You're changing lives, you're changing the world. You're the dream makers. You're the miracle workers. That's why we celebrate you on this podcast. This is podcast number two, in our series on cyber security when you're in digital transformation, when you're saying hey, and I've talked to a lot of people near saying, Hey, we want to go down this digital transformation journey. Yeah, cybersecurity, let's get cracking. Yeah, you can't you can't just sit there can't just sit there and say, Oh, yeah, we want to go down digital transformation, which you should, which is important. It is necessary to create a business of resiliency, long term success, competitive advantage, you name it. It's important. And there are incredible individuals out there credible companies that are that you need to contact. And of course, they've been on the industrial talk podcast, because we're all about the need to educate, collaborate and innovate. So that's what we're all about. Now. This is podcast number two. This is with Richard Kuh. He is with Trend Micro. And I like their tagline. Here's the tagline securing your industrial digital transformation journey. Yeah. And on this particular conversation, we're going to be talking about industry business, technical challenges with organizations on their digital transformation, journey. Yeah, that's what we're doing. However, however, grab your paper and pencil because what you've got because this is cybersecurity, we're celebrating cybersecurity. Here, we're celebrating the people, like team Trend Micro boom or TX one, right. That's another nother company, same parent. But anyway, we're celebrating cybersecurity this month, just because we talk about digital transformation. We keep on sort of overlooking that cybersecurity side. So with that said, there's an event and it is June. Well, it starts June 15. If you're in the Asia Pacific area, or the Middle East, Africa, Mediterranean, it starts at that time. Or if you're in the Americas or Europe, June 16. It is live, right? But they're gonna be pumping it out. And I will have all of the information the times and how to save your seat. Yeah, it's global baby. And it is necessary. And it's important. And you're going to be hearing from Eva Chen. And she is the co founder and CEO of micro trends. So they've been around a long time, she's seen a lot. And I highly recommend that you do that if you're on this digital transformation journey. Alright, let's get on with the podcast. Once again, this is number two, if you haven't listened to number one, cybersecurity threats, challenges and risks. Go out there. It's out there. It's published right now. This one's going to be industrial business and technical challenges facing organizations as they go through digital transformation, important conversation. Richard nails it? Of course he does. And here it is. All right, Richard, welcome back to the second installment of the Trend Micro cybersecurity, caught, you know, conversation and we're going to be talking on this particular podcast, industry, business and technical challenges facing industrial organizations as they go through their digital transformation. slapping journey. Richard, how are you? Good. Good to be back. Scott, and I good to hear from you again. I am telling you that I'm hypersensitive to cybersecurity. I'm hypersensitive to what is taking place, specifically with industry and their desire to go down the digital transformation road. But a big component of that is of course, their cybersecurity and being focused on that. What are those challenges that we are talking about in this industry? And the technical challenges in industry?</p>
<p>04:54</p>
<p>Yeah, so I think like every other industry, right, I think over the last I was, you know, many decades as organization going through that transformation. But, you know, regardless of you know, if you look at back in the 90s, were, you know, that you had that transformation from, you know, desktop to server and client server architecture to wide area network, the internet now, virtualization cloud Ryan, every time you see this transformation by every other's decades, you do have a, I will say, level of concerns when it comes to cyber security, because as you transform the organization, you will open up more vectors and more threat vectors for the organization, and is very similar to this digital transformation, you know, also in industry, or in industrial space as well, you know, when you go from an industrial 1.0, right now to 4.0, you see that big changes, and you start to see more, I think drive vectors, you know, coming around. And so, definitely, there is a lot of business and technical challenge facing many, you know, organization. One specifically, I think one of the biggest one is, you know, we talked about the lack of domain knowledge, or expertise out there in providing sufficient cybersecurity knowledge and, you know, adding countermeasure for organization, and that's a big one, I think, today, we are facing a big challenge in that for many organizations, right, because, you know, lack of expertise are the second big one, I think, as organization going through this conversion between it ot right, you know, you have a very unclear roles and responsibility between the IT organization in the old tea, and that have not yet been fully defined. And you're not clearly defined by many organizations. So that is a big challenge, I think, for many organizations as they go into transformation, right? Because traditionally, all the cybersecurity are typically managed by the you know, it, folks, and now you're adding this additional component that creates, you know, that big challenges. We also talk about, kind of the third thing is all this legacy liability, right, you know, you got some of these environments on this platform. And some of these networks have been around for decades. And, you know, many of these systems are all right, you know, especially if you have a SCADA system or ATM machine running Windows seven, or Windows XP, and those environment is Oh, it doesn't get updates or patches. Right. So that's a big challenge. And so that legacy issues become very, very important thing. The fourth thing I think, is a big, you know, I think business challenge is you have this, I will say organizations tend to pursue, right, the economic, overall, this cybersecurity, right, me, meaning that they tend to, you know, focus maybe maybe on a business or color, you know, cybersecurity is kind of the secondary, you know, I think, and so, this is a big challenge. And I think we can move at the cyber sphere to be, you know, I think side by side with each other, right, you have to have the same priority, as part of your planning or, you know, of your business plan. And I think the fifth thing is also kind of that return on the investment, right? Oh, I, you know, sometimes it's very difficult for, you know, organization, for example, I turned Microsoft wants to go talk to, you know, company about cybersecurity. And, you know, sometimes they say, Well, you know, what's the Oh, you know, how do you prove that return on investment? Right? So it's I always telling people, it's like, you're buying insurance, right, you know, you got to buy insurance to cover yourself in case something happened, right, you are protected, or you're, you know, at least you're good coverage. And that's kind of some was similar to kind of like, you know, cybersecurity for the, you know, ICS or the industrial control environment. Now, of course, I think that the other big challenge, you know, we are seeing a lot lately, it's also some of this regulation or compliance, right. Or some of the executive order, you know, from the government, right. So, for example, the recent executive order from President Biden, right, also, you know, making as I think, some kind of guideline for organizations to start to put in place a cybersecurity plan for the, you know, critical infrastructures. And so, those are some big, you know, interesting, but also, regulation, that is a big challenge for many businesses. So, I would say this is someone that big four or five items that you know, is really a big challenge for many organizations. Alright, listeners,</p>
<p>09:54</p>
<p>let's let's summarize real quick on what we're talking about here. The first one is Lack of domain knowledge, big business challenge. It ot convergence. Absolutely agree with that. Legacy liability, that's number three. Note that out that's, that's really interesting organizations in pursuit of economic benefits versus that need to look at their cybersecurity element. Number five would be the return on investment ROI, sort of from a cyber perspective, and companies or customer perspective, difficulty in trying to quantify the value of cybersecurity. And finally, number six, the regulation and compliance and, of course, executive orders coming out of DC that are requiring businesses to implement or have guidelines. Very important. Let me let me go back back to the number one, when we start talking about lack of domain knowledge, how do we solve that? What do we do to solve lack of domain knowledge?</p>
<p>11:07</p>
<p>Yeah, I think there are a lot of things that I think our organization can do, right, you know, for example, as an industry, right, you know, we are started to, you know, go out there, and really educate and train organization about cybersecurity, but also, you know, out of the university and some of the college right, where, you know, you just started to see many, you know, I was a university start to provide training, education and certification or program, our degree program on cybersecurity. Right. So I think that's one way that we can actually really increase the level of I think, you know, expertise out there. So I think that will be very helpful. I mean, today, I think we have probably more than a million plus, you know, I was a cyber security, I have not been filled in, I think that will really help by by having more expertise out in the field. So that's one thing. Hold on, hold</p>
<p>12:04</p>
<p>on, I have to interrupt you just about a million plus openings. Did you say?</p>
<p>12:10</p>
<p>Yeah, I think last year, when I look at the numbers, you know, from some statistics indicate that there are more than a million jobs that need to be filled, when it comes to cybersecurity. Right. And, and that's really a challenge for organization because especially when understanding both the it and ot environment, because, you know, having it scale is one thing, but having both the it and ot or industrial control, cybersecurity expertise. And, you know, I think experience is that's a really big one.</p>
<p>12:44</p>
<p>What do we do about it? And I'm going on to the next one, I like how you answered number one. Number two, how do we address and gain greater synergies between it activities and ot activities?</p>
<p>13:00</p>
<p>Well, I think that there's a couple of things that I think organizers can do, right? Typically, traditionally, you don't have this, I was a conversation between these two groups, right. And they had to be more collaboration, right between the IT organization or the organization, and that need to happen. And that mean, it required, you know, let's say, doing the planning in cybersecurity together and make sure that both sides coming to the table, I have that conversation, understanding the roles and responsible who need to do what, and define clear guidelines for everybody, so then that's really gonna be able to help people on that area. In terms of this, you know, I think, roles and responsibility between it ot I think the other way to do it also is, you know, I think, you know, organization need to be to fully right, understand that cybersecurity, it is not just a it issue, when I ot issue, right, you need to really have a holistic understanding of what happened on both environment. And that also need to happen, right? I think when we start having some this conversation that you're going to be able to solve some of these, the issue right, understanding this is not just in it otas you may as a company issue. So those are some of the few things</p>
<p>14:21</p>
<p>yeah, no, you're spot on there, Richard. And what I see as a result of this, it is what it is it's industry for Dido, it's digital transformation. And if you're a company, if you're a manufacturer, if you're in water you whatever you're in, you're going to have to have that that that ability to collaborate and then have that holistic view if you want to go down the you know, digital transformation journey. It just is. No the way</p>
<p>14:49</p>
<p>Yeah. Let's talk in. Yeah, no, no, I say it's difficult for to to really address a cyber security by just looking at one little one side. You know, only, you have to have a holistic view.</p>
<p>15:02</p>
<p>I like that. Let's talk about legacy liability. What are we, outside of getting new computers? What do we do about legacy liabilities? What's the solution?</p>
<p>15:16</p>
<p>Well, you know, I think some of these environments, especially in industrial controls are some of the system have been around, you know, for decades, right, and they were never really designed to, you know, kind of reprise or you, you know, was never really part of that design or implementation. Beginning. So, some of the systems probably going to continue to go on for the next hour, you know, maybe five to 10 years, right, until a new system are put in place. And so I think there are some, you know, things that organization can do, right, you know, for example, some of these environment, even though they're running, let's say, you know, Windows seven, or Windows XP, and they are, your technology capability can help address some of this issue. Like, for example, if you have an HDMI machine running Windows seven, right, even though a lot of vulnerability, or require some patches, or there is whitelisting, or lockdown solution out there in the market that you can actually deploy in some of the systems in lockdown, or their audit type, or let's say, you know, IPS capability that you can actually put in front of some of these box, so they can filter all this traffic and make sure that they are, you know, being, you know, check and verify for any potential risk to the someone's Hmm, machine, right. So, so those are some of the things that I think company can do to address some of this, then probably last but not least, really kind of, you know, make sure that the security solution that are put in service, Environmental Design, right in the way that is for this kind of environment, right, you cannot just go down, and you know, try to, you know, pick up some, you know, it product and expect it to work on some of these, you know, industrial control systems, right. And so, you know, building an adaptable or you know, you know, adapted solution that can, you know, easily adapted to the existing infrastructure or this existing environment, I think that will be very helpful. So, those are some of the two or three things I think organization can do. Right. And they are all the things that I think, are tools and technologies, are there already as well.</p>
<p>17:24</p>
<p>Is it important to be able to understand, like, from, from, as I look at inventory to understand those vulnerabilities out there, those old legacy systems, those legacy liabilities? Is it important for us to have that, that understanding and then develop a strategy with that?</p>
<p>17:45</p>
<p>Yes, I think it's very important to understand, you know, what's going on in your networks and your environment, I think it will very helpful for you to, you know, build a good strategy or any plan to to address them in cybersecurity, right. And I think, you know, in the, you know, I would say the last couple of decades, we really more talk more tea, right, and we are all this shadow IT system, you know, bringing our BYOD stuff with that, you know, into the company. And that's also create a lot of challenge. As we go into this similar trance transformation on the, you know, the industrial control side, we will have shadow ot right, and so having a very good visibility across all these different devices. And in your organization, you know, what, how your network construction look like, I think that will really help you to plan a good cyber strategy from top to bottom.</p>
<p>18:41</p>
<p>How do you this is number four, how would you address businesses are going to always look at the economics of whatever project they're putting in place, they're going to say, we do this, we get this benefit, this economic benefit? How do we start to incorporate the necessity to bring in the cybersecurity conversation at the beginning of these conversations?</p>
<p>19:08</p>
<p>Yeah, I think that's a very important question, Scott. And, you know, I always tell folks, at least people that I speak to that, you know, cybersecurity should be part of your, you know, planning, right, is part of that early planning process, and be baked into your overall strategy. Right. And, you know, and you will be able to basically see the return as you start to implement some of this plan, you know, on the, I guess, on your strategy, or as part of the implementation plan.</p>
<p>19:51</p>
<p>I believe that it's, it's,</p>
<p>19:54</p>
<p>yeah, go ahead. Yeah. So I think like, for example, Maybe in order for us to really show them, you know, the economic right that, you know, cybersecurity can add value, right? We talked about the planning, but also, you know, we can show that, you know, having a cybersecurity strategy in place, and, you know, we can show, you know, instead of showing maybe the sea level, you know, people just a bit and by by really kind of tell them that, hey, you know, if your system go down for X number of weeks, or months, or days, right, here is a cause for, let's say, production, or here's the cost for having your system to go down, right? If you can show those kind of economic numbers, I think that will be quite beneficial. And so this way that we can do that there are in a model, you are the organization create the show that,</p>
<p>20:54</p>
<p>you know, and that's in line with number five, that is the ROI. I mean, yeah, you might invest something, it's hard to quantify it. But it's easy, from my perspective, to see the risk that exists out there, and how it applies to your business. And if your business goes down for a period of time, how much money you're in that business to ensure that assets stays up and productive.</p>
<p>21:22</p>
<p>Right. I mean, especially on the industrial control, sir. I mean, I think the keep the operation from running as a big critical issue, and the safety and reliability of the system. I mean, those are probably two of the most important, especially on the industrial side of things.</p>
<p>21:41</p>
<p>Last question, and this is with the number six, that regulation and compliance. How is Trend Micro sort of leading the way because just like anything else, whatever comes out of Washington might be some sort of, you know, sketch, but it requires companies and organizations like Trend Micro yourself and professionals to be able to say, oh, what do you guys do in there to help businesses understand that regulatory and compliance edict?</p>
<p>22:15</p>
<p>Well, there are a couple things that we are doing, especially when you have, you know, regulation and compliance like this, you know, out of, you know, say, DC write a couple things I want, you know, we work with our partners, right, try to truly understand what are the requests? And what are the guideline from the orders, and then we will work with this partner to understand that and try to write requirements and plan to address some of these, you know, you know, requiring so for example, that requirement actually came, and I think the reason is deco came in, and I think they requested for like Sisa, right, or, you know, some organization to come up with some kind of best practice, right? And in there, there are some recommendations about, okay, what type of security controller you need to put up in place to address this particular issue or challenge, right, and they will provide that recommendation, right. And then we, as a security provider, we actually come in, and we say, all right, for, let's say, activity, A and B, right, we have this type of security control that address those two, you know, requirement, you know, stuff like that. So, that's what we've been working on. And, you know, working with our partners to do that. The other thing is that we're also actively basis basically tried to understand exactly what each of those, you know, a day requirement coming from, you know, to the government, right, and, you know, we will work with that our product development organization to make sure that all security solutions are designed in such that will address some of this concern, right. So, you know, one of the big things they talk about on critical infrastructure is what I bought, like some of the SCADA system and how do you lock down somebody's system, right, well, how do you protect somebody's system? Well, and now we basically tried to figure out what the best way to lock down and say, Hmm, machine running, you know, Windows XP, right? Well, there's a couple ways one, you could, you know, put a lockdown solution that you can actually like down the system, make sure that nothing can be you know, compromised or nothing can be run on that system. Because typically the system designed such that only Allah type applications run as you can do that, that's only a first step in helping the customer or to adjust them this executive order is, um, this requirement. So those are spirit thing that we are doing in terms of these orders. Is there going to be a validation that they comply with the guidelines, the new guidelines, the executive orders? Well, I haven't see any enforcement yet, right? I mean, I think today, most of those guidelines are more of a guideline and make sure that organization or start to put some of these in place, especially if it wasn't as critical infrastructure. They're affecting, you know, I think our economy, right, so those are guidelines. I don't know, if you know, when that's gonna become, you know, something that will be enforced. You know, I think there are certain verticals, you know, I think they may, right, need to be enforced, right? To make sure, you know, organizations start to implement, you know, for example, like Les Paul in water, right. Energy, right. Those are, you know, critical infrastructure, you know, that it can only copy. So, by this for now, I think that there isn't any, you know, enforcement yet. It's more of a guideline.</p>
<p>25:53</p>
<p>All right, let's summarize this incredible conversation. We've got six key points, lack of domain knowledge, these are business challenges, it ot convergence, they need to collaborate, need to have that that desire to look at your business holistically, legacy liabilities, of course, that is a big important component. But there's ways of being able to lock down that we're looking at the pursuit of economics versus the cyber side. But that has got to be done at the beginning of this conversation, which then rolls into the ROI, because you don't want your asset to be sort of just sitting there falling apart because of being compromised. And the last one, of course, is regulatory regulation, compliance, and of course, the new guidelines. Did we leave anything else out? All right. All right. Well, I know so good. Yeah. Yes. Okay. Well, thank you, Richard. That's an incredible, incredible value for the listeners out there. Let's put it this way. If you're in the world of digital transformation, if your business is going down that, that avenue, you need cybersecurity, whether you like it or not, and that conversation has to happen at the beginning. And you're going to have to figure out what your legacy systems are your legacy liabilities, and, and address those as well. So that your asset is up and running and doing what it needs to do. All right, Richard, thank you very much. Thank you, Scott. All right, we're gonna also have all his contact information, if you want to connect with him, which I highly recommend. It'll all be out on industrial talk.com. You're listening to the industrial talk, Podcast Network.</p>
<p>27:50</p>
<p>Alright, this is, once again, podcast number two in our cybersecurity, love best, whatever you want to call it, because you need it. Because you need to be engaged in your digital transformation journey, everything that's associated with that. And cybersecurity has to be at the very top of that conversation. All right, if you have not, you got to find out about podcast number one, it's out on industrial talk.com. Again, because cybersecurity is so doggone important. We've got an event. It's out there it is covering all time zones, right? So it's June 15, and June 16, depending on where you're at. But I've got the link out there on industrial talk comm so fair not find the place that you're, you're at, and it's going to be featuring Eva Chen, and she is the co founder and CEO of micro trend, micro very important, very important conversation. All right. Be bold, be brave, dare greatly hang out with people who are bold and brave and daring greatly and you will change the world. We're gonna have another great cybersecurity podcast right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-with-trend-micro-and-txone-networks-talk-about-cyber-security-challenges-with-digital-transformation/">Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Challenges with Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Jason Spera with Aegis Software talks about solutions to Automating Adaptive Manufacturing</title>
		<link>https://industrialtalk.com/episodes/jason-spera-with-aegis-software-talks-about-solutions-to-automating-adaptive-manufacturing/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 07 Jun 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jason-spera-with-aegis-software-talks-about-solutions-to-automating-adaptive-manufacturing/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Jason Spera, CEO and Co-Founder of Aegis Software about "Automating Highly Adaptive Manufacturing".  Get the answers to your "Manufacturing Automation" questions along with Jason's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jason-spera-with-aegis-software-talks-about-solutions-to-automating-adaptive-manufacturing/">Mr. Jason Spera with Aegis Software talks about solutions to Automating Adaptive Manufacturing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b0dee608-0af8-4f5c-b4c7-a256656ff819"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Jason Spera, </strong>CEO and Co-Founder of Aegis Software about <b>&#8220;Automating Highly Adaptive Manufacturing&#8221;</b>.  Get the answers to your &#8220;Manufacturing Automation&#8221; questions along with Jason's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JASON SPERA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jason-spera-4a41ab9/" target="_blank" rel="noopener">https://www.linkedin.com/in/jason-spera-4a41ab9/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/aegis-industrial-software/" target="_blank" rel="noopener">https://www.linkedin.com/company/aegis-industrial-software/</a></p>
<p><strong>Company Website: </strong><a href="https://www.aiscorp.com/" target="_blank" rel="noopener">https://www.aiscorp.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Jason Spera with Aegis Software talks about solutions to Automating Adaptive Manufacturing" width="500" height="281" src="https://www.youtube.com/embed/PrYA6zlHd6g?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>manufacturing, digitization, jason, manufacturer, factory, talking, ai, industry, system, frankly, companies, industrial, customers, data, absolutely, software, ages, technology, route, personalization</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's Alright, once again, thank you very much for joining the industrial talk podcast where we celebrate industry heroes such as yourself, you're the dream makers, you are the miracle workers, you are creator of hope, because you're bold, you're brave, you're dare greatly. you innovate, you solve problems, you never stop thinking. That's why we celebrate you on this podcast, because you deserve it. And we love you, thank you for what you're doing. And thank you for making my life easier. All right. in the hot seat, we've got a gentleman by the name of Jason Spera. He's with a company called ages, we are talking about automating highly adaptive manufacturing. That's automating personalization, that is taking manufacturing, and then making it so adaptive that it can switch on a dime. They've got the platform, let's get a crackin. Yeah, I want you to think bigger. No, no, not not. No, I want you to think bigger than that. I want you to, once again, change the world. And that requires big, doggone thinking, that requires you to say why not? What if, and, and we highlight so many individuals, so many companies that fall into that category, where they're just saying, Well, why can't it be done? Why not? What if, and I chess, love the energy, you know, this platform is all dedicated to education, industrial education. And as a participant as you are participated, you contribute to the platform that's ever growing, ever expanding in the world of industrial education. It's an exciting time. And he should just be so happy to be in industry, and what you're doing. Look at the IoT look at industry for Dido, look at all the stuff that's taking place, and everybody that we highlight on this particular podcast. All right. Again, we want to get our lives back in order back to whatever normal looks like, right? So we have a couple of events that I want you to put down on your calendar. Again, IoT solutions. We're on Congress, October 5 through the seventh. And this is in beautiful Barcelona. Lovely, lovely town. I'm telling you right now put that on your bucket list, brought to you by industrial internet consortium and Farah, Barcelona, been broadcasting live there for the past couple of years. It is exceptional, exceptional event. And it brings about some of the biggest thinkers within this world. That is challenging, you know, edge cloud AI, you name it, digital twin, it's happening out there, quantum computing. It's happening at the IoT solutions World Congress, October 5, through the seventh already. The second one that we have here is the manufacturing technology show, Cleveland, Ohio. If you've never been to Cleveland, you need to be in Cleveland. It is a great location, great place for the manufacturing technology show that is November 9, through the 11th. I'm going to be broadcasting live there. We're going to be highlighting incredible individuals once again, that are in the manufacturing and technology space. It will it I'm telling you right now, it will not disappoint outside of the fact that people are just absolutely beautiful and wonderful there outside of the fact that the food is exceptional, and wonderful as well. You got to make yourself go to this just Cleveland baby, just Cleveland pop out up there. Great airport. No excuses. Let's get our life back in order. All right. Jason Spera. I'm telling you this, this whole innovation, this whole digitization, this whole ability to be able to adapt your manufacturing process quickly to respond to market demands and and it's exciting, and and ages has that'll platform the technology to do so. That all right. Enjoy this interview with Jason Spera. Jason, welcome to the industrial talk podcast absolute honor that you have joined the number one industrial related podcast in the universe. I don't think I'm overselling that am I? Thanks. So Scott, thank you. There it is, folks. I'm not overselling it. Jason said so. All right, Jason. We're gonna have a great conversation listeners. We're going to be talking a little bit about</p>
<p>04:59</p>
<p>which I'm Pretty, pretty geeked about, um, you know, I get geeked about this stuff. We're talking about automating highly adaptive manufacturing, and really automating personal personalization. I don't know what that means when I do, but I'm not gonna, I'm not gonna step in on in Jason's toes, Jason, for the listeners out there, give us a little 411 on who you are, and why you're such an incredible professional. Well, I don't know about the latter part, but I can say who I are. Come on, don't be so doggone humble.</p>
<p>05:28</p>
<p>Oh, thank you, Jason Spera. As you said, I am the CEO of HP Software. And what we do is basically manufacturing automation systems used to be called MEMS. Now, it's manufacturing operations management, large software systems for doing digitizing everything basically within the boundary of the factory walls. And that's, that's what we do. I used to be a manufacturing engineer and a defense factory. And that was a quarter of a century ago. But that was where the idea for this product actually was born. And then over the years, it has obviously grown in scope to encompass all the main functions that a manufacturing operations needs, from where the handoff from PLM and the design to the manufacturing engineering office, that's where we pick up so we transform the designs and the bills of materials and data for mi RP into everything needed for production. And we support the execution of the process, gather the data from the machines, manage quality, and test, and then all the way out to the shipping dock. and everything in between, basically. And it's been, it's, you know, having come from manufacturing and engineering myself, like you, you said, you like talking about this stuff, I still very much love it. And the engineering group kind of can't keep me out of their knickers, I stuck in that side.</p>
<p>06:52</p>
<p>Well, you know, it's interesting, because there's been a lot of changes taking place within manufacturing. And I think that it's an exciting time. I think the future's bright. I think that companies that recognize this digital transformation, this journey, this ability to be able to leverage technology, and help their manufacturing be successful going forward and more resilient, whatever you want to call it. I really love it. Now, I have to ask the question, what's PLM product lifecycle management, sorry, I get to the alphabet soup, we're gonna try to avoid that, because you're talking to somebody that's truly a butter knife in the drawer, I'm not gonna watch it. And I'm gonna, I'm gonna sit there. And I'm gonna stub my toe on all of these acronyms. Because I got to know because I'm geeking out. So let's, let's lay this foundation a little bit, outside of the fact that if you go out to his stat card on LinkedIn, you will be impressed. He is a Villanova alum. And looks like he's got major street cred when it comes to this stuff. Now. Let's talk a little bit about automating highly adaptive manufacturing. The way I look at it today, is that if I order a part, it just goes through the manufacturing, and then it's shipped to me. What does that mean? What are we talking about adaptive manufacturing? What is that?</p>
<p>08:17</p>
<p>Well, it's a bit of a broad subject, but I agree with you. It's exciting because, um, and again, using all the buzzwords I mean, industry for Oh, if you get 100 professionals in the room about what the fourth industrial revolution is, you will get at least 100 different definitions, which is become a problem. Everybody knows. It's great. And it's here, and it's coming or coming. But the definition so I just like the first throw out what, what we think at ages, and I personally think it really is in I would say layman's terms is that the concept that a factory or manufacturing operation is no longer such a hassle. In order to be efficient, it has to build 100,000 units of the exact same thing a month, because we've already got that down. Henry Ford established the expectation that if you build a lot of something that isn't customized, you can do it efficiently, right. And we've lived with that mentality for a long time. I think industry four oh means that we can get those efficiencies. But with single piece flow, meaning the customer wants something completely specified by them, where every unit moving down the line is effectively either a totally different type of product or a customized personalized product. And yet it doesn't come with that price tag. It's done at the same efficiency of the the mass production line. And that to me is the dream of the fully adaptable factory that I personally believe is the dream of industry for so it's that it's that idea that it's a it's like a fully digitized factory that you can effectively throw anything you want bill at it and it will without a loss A lot of human involvement, effectively figure out how to build that for you efficiently. So it's, it's bespoke production at a high volume efficiency.</p>
<p>10:09</p>
<p>See, that's dead sexy. I like that definition in a big way. And it's just absolutely, that's actually somebody in light with of what you just explained. applied it to tennis shoes, right? There, you go out there, there's like a ton of different than not me, trust me, not me, I'll go down and I'll grab my tennis and I'm running off. But some people like customized tennis shoes, and to be able to apply that ability to these customers, without a burper snarl and being able to, from a customer centric perspective, receive those cool tennis shoes. Because it's, it's, it's adaptive manufacturing, I like that a lot. Now, let's talk about I mean, you brought it up, and there's a there's a possibility of a stodgy type of mindset when it comes to manufacturing. We do it this way. And this is the way we do it. And I'm going to continue to refine that manufacturing process accordingly. Now you're talking about something that is really unique and special and, and maybe cause pain, how does somebody a manufacturer say I like it, I'm adapting it to my customers needs. What do I do?</p>
<p>11:26</p>
<p>Well, that's a great question. And that is, I think, where industry finds itself right now is literally in that question. So say, there's two ways you can go. There's the way the mega companies win. And frankly, I have a feeling I know what manufacturer you're talking about with the shoes. And I'm aware of how you know that was done. And it really is amazing. But they do it with customization of software, because frankly, let me back up a moment. Add volume, if you want full personalization, you can't simply throw humans at it. Because then it just becomes too expensive. And in frankly, with the volumes, factories producing products these days, it's just not even really possible anymore. So you you are talking about digitization. So let me establish that kind of as a baseline. So how do you do the digitization, there's only two routes. There's, if you're a very large manufacturer, and you have an army of IT people and integrators, the tendency is for them to build a custom solution to handle it. And in the situation of the shoes, that's viable, because it isn't somewhat static product line. And within it, it's high customized, you can build something that will work for that line. The other route is out of the box software. And I think that's where the new frontier is, that's what we're really proud about is that you literally have an MLM system that's running the factory that is not customized. And yet it can intercept that configuration of each piece the customer is ordering, and figure out how to make that factory produce that product. So it's either the out of the box approach that's highly adaptable, or the custom software approach. Both work, we personally believe that the out of the box is more cost effective and future scalable than just constantly because you know, it does become well frankly, there's a reason why mid market manufacturers haven't done personalization, because traditionally, they haven't been able to afford the army of engineers to build the custom solution to do it in what we think is democratizing ability. So any manufacturer can do it via an off the shelf system like ours is why we're so excited about it. And we think that will proliferate the concept of consumer personalization, even in mid market products into areas that couldn't be done before.</p>
<p>13:47</p>
<p>You know, I love what you're saying. Because it really what you're doing is you're opening up of me as a consumer, you're opening up greater options for me to whatever whatever my desires and wishes, my preferences, whatever it might be, and, and trickling down into the mid-market and I like that, but how do you take up a digital solutions such as ages, and take a manufacturing line and connect those two solutions together? I mean, how</p>
<p>14:26</p>
<p>that it's that and it actually is a credit to our CTO and Co-Founder because his concept for this actually goes back two decades is that he never thought that this system, it would never work well for the breadth of customers we hope to have and that we now have if it was in any way rigid or requiring coding to wrap it around the process. Because frankly, if you're creating a system like ours, that's the easier way to do it. The route that he went was that you need to architect the system. So that Everything in it is adaptable through the user interface by the lay person, meaning that the manufacturing engineers that are configuring it or whatever, you don't have to get it involved. And it is the second part of it, that's the kind of the architectural skin of it, you have to do. The other one is that the idea of a virtual process versus the physical process, I can talk, I can drive you to death with boredom on this, but this system hours was always separated the physical assets of the factory from the virtual process, which now some others are starting to do that as well. But when you do that, it enables your technology to change the routes, change the process, change everything dynamically, without having to say like systems that say, it'll go from machine X to machine, why the workstation. So you know, those are very rigid and hard to instantaneously adapt, he came up with a concept of separating the virtual concept of the process from the physical assets that are needed to fulfill it. And when you do that you can actually automate I mean, we have our system is such that if I say a fourth operator on line three simply calls out sick, it will, without human intervention can actually change the work instructions, the route to compensate for the lack of that one workstation immediately. And that's a very simple example. But that can't be done if your system is looking at everything as these are my routes, frankly, the way er p does you know, it the RP just looks at workstation routes, Rs looks at it in a bit more sophisticated level, but not because for the sake of sophistication, it's for the sake of adaptability that it does that.</p>
<p>16:47</p>
<p>Is there an AI component, you mentioned something that is sort of this learning capability or, or an adaptive capability, is there an AI component to this particular process?</p>
<p>16:56</p>
<p>That for us not as yet. And that is a subject of great research, because we think AI has a lot of amazing applications. And I'll tell you why. Our systems in larger companies are aggregating an unbelievable amount of data from all the IoT feeds we're getting and the processes. And what has happened is, and it's it's disappointing to us as we have all our real time dashboards and reports and alarming systems and everything that customers like using, but they're not. The body of data is getting beyond the human ability to look and see patterns in it. Like process deviations, and so forth. And we feel that AI one of the many applications we're looking at right now is that AI is good at that AI is looking at it is great, and looking at huge amounts of incoming data and seeing patterns that humans just simply get bored or can't see. So like when when things are bone piles are forming, that the human might not even realize or a process is deviating or there's been a pattern across 15 work orders that a human just would never see it stuff like that. We want to apply AI to the data, we already have to help making prescriptive suggestions to the customer rather than just dashboards and reports and things. So to us, that's actually really exciting. Yeah,</p>
<p>18:20</p>
<p>you're absolutely right. It's always that that tsunami of data. And it's never been an issue of being able through the the the IoT devices and whatever devices that exist out there. There's data is easy, because it's, it's when you try to figure out what that's good data. It's not so good data, and be able to have that in humans can do that. And I think that that's a that's a bright opportunity. They can crack that code that that'd be great. Speaking of bright opportunities, where where do you see this going? What, what is the ultimate objective? You know, what, what is that driver? What's that simple driver?</p>
<p>18:58</p>
<p>The ultimate objective right now that we are seeing, there's probably two main ones and you've touched on one with the AI customers are beginning to there's a I'm in a lot more conversations that are, I would say have tipped over from the science fiction conversations about AI to the more practical we're now in the face talking about literally what is the right way because there's a million ways to apply it. And we're in that phase with customers talking about how best to apply it which I think is very exciting. But the goal gets back to what I said earlier is I think the completely adaptive factory that is not built on custom software is the goal where industry fluro capabilities that that single piece flow at high efficiency is something that can be acquired by a company of almost any size, not just a mega corporation that has 1000 cut you know it people to work on building custom software. That that's the goal were the digitization of the factory is available to almost any size manufacturer. And then they can start providing personalized production and things like manufacturing repair and overhaul, which is typically relegated to the really high end manufacturers only that too becomes democratized.</p>
<p>20:21</p>
<p>Jazz, that's cool stuff. Because now all of a sudden, me as mid-level, whatever that whatever that looks like, I'm able to compete with the big people and, and be able to, to manufacture and very efficiently very, very competitively, and very adaptively. That's a word adaptively to meet market demands and preferences. And I like that a lot. Now, what's the problem? How come I'm not doing it? What's my Roadblock,</p>
<p>20:50</p>
<p>that the roadblock is that I sympathize with all these meetings I'm in with prospective customers and so forth is these technologies and the options are, they're getting, it's a shame because it is getting complex. And there are customers and manufacturers that have put together say continuous improvement teams and so forth, that are thinking in the more abstract way about where the company needs to go in terms of operations, digitization, those projects, and the journey towards industry for over them, I see tends to go nicely. Then there are the other approaches, which are looking at it as very large committees of people that have legitimate and real lists of needs, but they're looking at it in as a matrix of huge matrix of needs, and that you lose the forest for the trees and digitization when you do it that way, because then that leads to well, we could get a pile of integrators to build this, we could patch something together with an app based tool on top of VRP. And, you know, while you can do that, I don't think it's the optimal approach to factory digitization, because it's sort of just a new form of customization. Whereas platform approaches, and not just ours, you know, there's other ones out there, if you know what's going with a proper platform, I think those companies are going to wind up looking back in five to 10 years and saying, we're very glad we did this, because look at how efficient This is, we are not constantly re customizing this. It's just working and it's evolving. And you know, from the vendor, not from our own it grew. So for</p>
<p>22:42</p>
<p>sure that that's, I like that. What if I was a manufacturer? What is the risk if I don't say I hear what Jason saying, but I like the old way, Mo, I'm a legacy guy,</p>
<p>22:55</p>
<p>the razor call, we call it shadow costs. I would certainly never say the names. But there are a lot of very, very good companies out there that I do not believe they're seeing manufacturers that I do not believe their CEO knows how much shadow cost in the IT overhead of these custom systems is actually costing that enterprise because it becomes a quiet thing that no one looks at and all of a sudden you look back in five years, you're like, Oh my gosh, why is this group five times the size it was when we embarked on this project right now. And then it gets to be a runaway cost. And that's the downside. The other downside is there's a convergence of a lot of very difficult technologies going on right now. Custom systems have trouble with the IoT connectivity to the automation layer. And they are running into walls in that area. And then as the what I see also is Russian say I see it I've been told by manufacturers who chose to say we're not going to keep going this custom route. The big thing you said is expectations are so high now. Only 10 years ago, an internal group that was really sharp could stay ahead of their own companies requests for we need an update to the MLS system, we need an update needs to be able to do this, they could stay ahead of it. The expectations now as to what digitization is, is outstripping the ability of even these large groups to stay ahead. And so I think that's the risk Scott is that they're going to hit the point where they hit an asymptote beyond which they can't go because they're just it is getting too sophisticated. An issue to run it to digitize an entire operation. Yeah,</p>
<p>24:47</p>
<p>I like that you're absolutely spot on and the speed at which digitization for data, whatever you want to call it is absolutely lightning and I don't see how outside companies like yours And others, that that manufacturers can keep up with it. But I think the risk is, if you're not in the game, if you're if you're a manufacturer, and you're not in the game and thinking about this and trying to figure out how to create resiliency in your business and thinking about this, you're going to be left behind because of that speed. Because if you're not in it, boom, you're already way behind in the curve. That to me is the risk.</p>
<p>25:29</p>
<p>Absolutely agree. And I hate to say this, because it sounds dramatic, but I think those that don't get their, their mind and their Corporation culturally wrapped around digitization soon are going to be relegated to commodity manufacturing. Because that will be the only thing that their factory infrastructure will be able to handle at any efficiency. And that's, that's unfortunate.</p>
<p>25:54</p>
<p>That I have to ask a question commodity manufacturer, what</p>
<p>25:56</p>
<p>do you mean, where you're building a high volume static products? You know, where your margins aren't dying, right? And frankly, where the barrier to entry to doing it is non existent. So it's, you know, that's not where anyone wants to, they don't know.</p>
<p>26:10</p>
<p>And that's, that's pretty common within any business. You don't want to be commoditized you want to be able to and I think your your approach is absolutely spiffy. I love it. I love what you're talking about. I love the future, quite frankly. I do. So it's just me. Alright. How do people get ahold of you, Jason? Are you saying, hey, Jason speak in my language? How do I get it?</p>
<p>26:33</p>
<p>Well, certainly, directly from our website, www.AIScorp.com is one way as you mentioned, LinkedIn, I certainly have a presence there. And then ages software, you can find us on the web and certainly get in touch with me and i got</p>
<p>26:48</p>
<p>i hope came through a mess. I</p>
<p>26:50</p>
<p>love as you do. God, I love talking about this. It is really, it is really fun and engaging with the companies that are that are, you know, really on this journey and say we've got to transform the way we manufacture. We love being part of it.</p>
<p>27:07</p>
<p>I'm all giggly inside. I like to maybe it's my pre workout. It's all giggly inside, but I'm giggling inside right now.</p>
<p>27:14</p>
<p>But the I do love though that I have to admit spiffy. That's the first time that has been said in reference to our attack in our in our market. So thank you.</p>
<p>27:25</p>
<p>I think if</p>
<p>27:27</p>
<p>you can run with it, I'll send you a an invoice on on the term spiffy again or not. All right. That's Jason, Sparrow, CEO of ages, you were absolutely spectacular. Thank you for being on the industrial talk podcast. Now you're telling yourself, Scott, I want to make sure that I get in the contact information, right? Fear not. It will be out on industrial talk.com. And we will wrap it up on the other side. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network. Bob, big hearty thank you to Jason spare for being on the industrial talk podcast and dropping some chest incredible solutions. For the wonderful listeners of industrial park, go out and check out his stack card out on LinkedIn. That's Jason Spera that SP e Ra. And then you can bounce to ages you could go anywhere from that particular location. Go to LinkedIn reach out, you will not be disappointed. All right, again, we've got two events that are got to be put on your calendar ones in Barcelona, October 5 through the seventh industrial internet consortium affair Barcelona put on an incredible, incredible show. The next one is the manufacturing and technology show. This is November 9, through the 11th. Cleveland Ohio is the location. Let's get our lives back in order. All right. You are the dream maker. You are the miracle workers. You create hope because you are in industry. People Be brave dare greatly, as I always say hang out with people who are bold, brave and daring greatly change the world. We're going to have another incredible interview right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jason-spera-with-aegis-software-talks-about-solutions-to-automating-adaptive-manufacturing/">Mr. Jason Spera with Aegis Software talks about solutions to Automating Adaptive Manufacturing</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ms. Humera Malik with Canvass AI talks about Data and Industrial Sustainability Goals</title>
		<link>https://industrialtalk.com/episodes/humera-malik-with-canvass-ai-talks-about-data-and-industrial-sustainability-goals/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 26 May 2021 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7619</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Humera Malik, CEO of Canvass AI about "The Power of Data to Accelerate your Sustainability in your Industrial Operations".  Get the answers to your "Data Sustainability" questions along with Humera's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/humera-malik-with-canvass-ai-talks-about-data-and-industrial-sustainability-goals/">Ms. Humera Malik with Canvass AI talks about Data and Industrial Sustainability Goals</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2058940e-db3f-476c-a4f4-f9d5097a45e8"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Humera Malik, </strong>CEO of Canvass AI about <b>&#8220;The Power of Data to Accelerate your Sustainability in your Industrial Operations&#8221;</b>.  Get the answers to your &#8220;Data Sustainability&#8221; questions along with Humera's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>HUMERA MALIK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/humera-malik/" target="_blank" rel="noopener">https://www.linkedin.com/in/humera-malik/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/canvassai/" target="_blank" rel="noopener">https://www.linkedin.com/company/canvassai/</a></p>
<p><strong>Company Website: </strong><a href="https://www.canvass.io/" target="_blank" rel="noopener">https://www.canvass.io/</a></p>
<p><strong>Twitter:</strong> <a href="https://twitter.com/CanvassAI" target="_blank" rel="noopener">https://twitter.com/CanvassAI</a></p>
<p><strong>IIoT-World:</strong>  <a href="https://iiot-world.com/" target="_blank" rel="noopener">https://iiot-world.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ms. Humera Malik with Canvass AI talks about Data and Industrial Sustainability Goals" width="500" height="281" src="https://www.youtube.com/embed/u0TPMSmVsS8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>industry, data, ai, sustainability, industrial, mandate, assets, technologies, scott, creating, world, operations, Canvass, running, plant, workforce, malik, waste, institutionalize, carbon emission</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, another great day in the industrial talk world. This is your woman warm and fuzzy place for all things industrial you industry hero, we celebrate you because you are bold, brave, daring greatly. You're changing lives, you're solving problems and in essence changing. Although world about that, man, you are absolutely wonderful. And this is a no legacy thinking. So do not come to me with your legacy thinking and say, hey, it's got to get some legacy thing and don't even go there. All right, in the hot seat in the industrial talk, hot seat, we have Humera Malik. Okay. And she is the CEO of Canvass. AI. And that is spelled ca n VA s s AI, you got that? Right. And the website, the wonderful website is Canvass.io make a note of that, make a note of that. We're going to be talking on this podcast, accelerating sustainability in industrial operations and a lot more because there's gold in that data. Let's get cracking. Yep. Data. Gotta love data. Right? It's there's so much that can be done with data. And I think the bright, the future, the that whole silver lining type of thing within data is, is interesting to me, geeky ish, and love it because we don't have any issues grabbing, definitely data. Now her stat card is quite impressive out on LinkedIn. You got to reach out to her Humera Malik is the individual. And I'm telling you, she's got mad street cred. I like it, man. I like it a lot. All right, paper and pencil time. The first one out of the gate, we're going to be talking about IoT solutions World Congress, brought to you by IoT solutions World Congress out of Barcelona as well as the industrial internet Consortium. And this event is scheduled for October 5 through the seventh. If you've never been to Barcelona, yeah. Yeah, that's that's a must trip. And the second thing and if you've never been to the IoT solutions, World Congress, yeah, that's a good thing, too. They're going to be talking about IoT, Ai, 5g, digital twin robotics, everything. And one that is sort of interesting to me quantum computing. Hmm, that sounds impressive. All right. The next one, the manufacturing and technology show that is in Cleveland, Ohio. Again, if you've never been to Cleveland at some much trip, great people, great food, great location, great everything. It's beautiful up there. And this is November 9 through the 11th 2021. right around the corner, the sword up is down in November, but it'll be here when you least expected. But anyway, both of these events are important. let's get let's get our lives back in order. Let's just do it. Let's let's, let's take the trips. Let's start learning from these leaders. Because they're there. There's some great stuff in this whole industry for Dotto world that we're we're venturing into, as you all know, it is, but it's just an exciting time to be a part of what we're doing an industry. And that is water. That is oil and gas, that's manufacturing, that's utilities, we had a great conversation of the utility transformation journey, because they're going to have to do it too. They're just going to have to do it. Alright. Humera is on the hot seat. We got a great dog on conversation. I mean, she starts to really lay the lumber and there's, and I could go on and on and on. But I'm telling you, you're gonna enjoy this conversation. So here's your marriage. Humera, thank you very much for joining the industrial talk podcast. Absolutely. I'm telling you listeners right now we're going to I'm going to geek out on this particular conversation. We've been having a wonderful offline conversation about AI about the world and, and really just changing the world and changing the world. Through insights into data. I Humera and the team Canvass AI leading the way. Fantastic. Hey, man, how you doing? I'm doing great, Scott, thank you for having me. All the way from Toronto, give us a little background, little 411 into who you are and why you're such an incredible professional.</p>
<p>04:48</p>
<p>Well, I'm a I call myself a disrupter because I've gone in and picked some of the hardest things to solve in the world I think and it's yet not to a place where I'm very proud. About the industry we work in. And just like yourself, I think we're all on a mission here. And the mission that I've gotten myself in Canvass on is really looking at how we make a difference in the industrial world, and empower the people and augment them to transform the operations that they do in their day to day up in their day to day activities, and empower them with some technologies like AI so that they can take control of their data, so that they're not reliant on anybody else to come in and perform any of the data related functions for them.</p>
<p>05:39</p>
<p>Yeah.</p>
<p>05:40</p>
<p>And we're here to make a difference. But that difference can only be made once to actually take the charge and start calling out what this industry's challenge has been, and how we're going to all work together to transform it.</p>
<p>05:54</p>
<p>Yeah, I'm a big fan of that education, collaboration and innovation. And you cover all aspects of that. And I believe that that is a key to whatever how you want to survive, how do you want to prosper in this whatever next normal? And I I don't know about you, listeners, but I'm getting old Tingley about that explanation. Because I believe the future is, with people like Humera, and others at team Canvass, by the way, I need to make sure that there's clear Canvass is c a n v a s s, make sure make a note of that. And it's dot IO is the website. So anyway, I'm all tingling about this particular topic, because I think there's golden data. And I think that is transformative. And I believe that companies as a whole will tremendously benefit by what your focus, your disruption, your view of how to solve problems. So give us a little background, because I think you guys are thought leaders, I know you guys, your thought leaders, because you're in the game, you're in the game to be able to come up with solutions that actually mined that data. So let's talk a little bit about sustainability and how data can help us with that. Talk to us a little bit about that.</p>
<p>07:03</p>
<p>So one thing I would say is we're thought leaders, but we're executing on it, not just talking about it, right? We're making a difference. That's like, making a difference.</p>
<p>07:13</p>
<p>So noted, absolutely. Put it in in action. Forgive me Humera. totally understand. But I love that because you're killing it, man. You're doing it. All right.</p>
<p>07:25</p>
<p>So what Candace really. So before we get into sustainability, for the sake of the viewers, Canvass AI is really a software platform. And it's on a journey to transforming this industry, it's on a journey to disrupt this industry that has been so scared and reliant on people from outside to give them control of their operations of their data. And so this is really a journey that we undertook about four years ago. And now we're at a place where we see this, this industry just at the tip of that transformation. It's first is about awareness. And then it's about after you what after you've gone through that awareness and recognition is then really about how and where do I go about implementing things like AI. And that's where this industry is, it's at that edge of where it's ready and implementing. And it's not just, you know, the big guys out there, it's not just talking about the fortune 100, we have had the opportunity to see the guys that are in the mid market as well now who are ready, they've actually been running very efficient operations, they're ready to get out of just efficiency, move towards productivity, and eventually into automation. And so that fear is now there. They're getting over that fear. That challenge they have this industry has if you look at you know, any any of the big objectives that are in front of this industry, related to sustainability, related to efficiency, the challenge that this industry has, it still doesn't have a roadmap, how cool You're</p>
<p>08:57</p>
<p>right. You're spot on on that one that is so brilliant and insightful, because you're right. We hear it, we hear AI, we hear edge, we hear cloud, we hear all of this stuff. We hear industry for Dotto, and still, it's just it sounds cool. It sounds good. But I love the fact that you're actually executing I have to ask the question. You said four years ago, you started this particular company ish, give or take a few. What was the dream at that time? What made you say, Yeah, I want to start this What did you see at that time?</p>
<p>09:33</p>
<p>I, I saw a problem I went on to solve every engineer goes out to solve a problem. And without recognizing where you will end up what what irked me and got me started with I was working with industrials to help them basically provide connectivity and help them collect data. Then I realized that that data was becoming basically adjust information For them where they were just, they were good at hoarding that data. But that information that that really needed to be used wasn't happening. Yeah. And then I also saw that even though it was their data, it was the data that the industrial companies own and collect, they still were unable to access that data. All they got was for some fancy charts at times, and trends and analysis. But were they really using all of that data, so that their own workforce could really do something with it. There was no buzzwords in my mind, at that time, I wasn't necessarily looking at it could be AI, it could be other technologies, what I went in to do really was to look at solving a problem. The reason AI becomes important, is because if you look at the industrial world, it generates a lot of data, if you look at, you know, your different figures, you know, like the the oil and gas industry is creating terabytes of data, you know, every day and so that data is so huge in that volume. When you look at large volumes of data, veracity of data, different frequencies of data, what comes to mind, how do I how do I look at that data? And how do I actually start to work with that data, that's where then the technology comes in. And that's really where starting to looking at AI and starting to, you know, look at how AI then can be used to, to look at and transform and work with that data. But then there's a third element to it, you can build all of the AI. But if the people still are not able to use that technology, then there's no point then I've created further more problems to it by making them further dependent on how to no leverage that AI. So where I ended up with was creating an interface between the operator of the plant and their data by providing them an interface where all of the AI was engineered and made available to them in a usable format. I made AI approachable, made AI usable, and made AI available for an industrial operator for a plant engineer for a process engineer for a reliability engineer. So they are empowered to look at their own data work with their data, just like how they have been used to working in spreadsheets, but let's allow them to scale, let's allow them the extensibility so that they can now work with that large volume of porosity, frequency of data, and work on large complex datasets.</p>
<p>12:27</p>
<p>I we're going to talk about sustainability. And there's some targets that are out there. And industry has to be aware of that. That's just without a doubt. And we're going to go down that road. But I have this one question. Because of the tsunami of data because of that the leveraging technology innovation in a way that allows you to look at that tsunami and just pull out what is relevant? Do you pull the data out prior to going into the cloud? Or do you do that analytics and saying, No, no, no, yes, this is data. How do you how do you analyze your data? Where do you do it?</p>
<p>12:56</p>
<p>So we are all about operational data. It's all about the data that's coming out from their edge systems, it could be coming out from their their controllers, it's coming out from the sensors that are basically providing them the information of what's going on. And all that data is a lot of this industry has has actually put in the instrumentations, about over a trillion dollars has been spent just an instrumentation of this data. And now that they're able to collect that data, they're hoarding that data into different operational systems, that could be historians, that cloud systems that could be even from AARP to homebuilt operational systems that data is being collected. And then from an analytics perspective, what these industrials have been doing is leveraging a lot of analytics capabilities to basically look at that data. And that's really related to looking at some trends and analysis. But now what? And so we went in and solved that problem of now what now what do I do? And the next thing is, okay, how can I start using this data? If I have this data? Can I start to look at forecasting what my yield would look like today? What my yield would look like four hours from now, can I start to predict if I wish to change or you know, any of my ambient conditions or any of my parameters? If I can start to tweak, you know, a little bit of the moisture levels? What would happen? What would be the ideal state I want to be running this line on? And so that's the those are the things when the operatives think about they think, oh, that's I can't you know, I don't have the technology, I don't have access into my data. That's where they would tap into, you know, they would bring in some heavy hitter consultants, they would bring in data specialists would come in, and they might have the expertise on the data, but they don't have the subject matter expertise. And that's really where the this industry needed to change the approach and we started to basically put the operator in the center of the universe and say we need to be operator and Scott. There are multiple reasons for it. One of the major reasons is because this industry needs to institutionalize this knowledge, there's a gap of these resources, there is a gap in terms of that expertise that's going to hit this industry in the next decade, because a lot of this workforce is about 30, more than 30% of this workforce is aging workforce. So as you see that shifting out, there's a huge gap that gets created. So it's very important to institutionalize that knowledge and start preparing the organization's for that shift.</p>
<p>15:33</p>
<p>So what I hear you saying, which is interesting, you are able to provide that tactical data for real time action, and that is, operationally I can look at the data, I can make decisions and and optimize my whatever manufacturing asset based off and, and that institutional side where I'm collecting that information. And whether we like it or not, it's going to happen retirement that knowledge out the door, be able to institutionalize that, let's shift gears a little bit here. Let's talk about sustainability. why that is important. From the perspective of AI.</p>
<p>16:09</p>
<p>I think it's one of the key, it's going to be one of the key drivers, it might not seem like it. But if you look at this industry, and you look at sustainability, have manufacturing the industrial side accounts for 25% of the global carbon emissions. You're responsible for 1/4 of the emissions?</p>
<p>16:29</p>
<p>Is that globally? said 25%.</p>
<p>16:34</p>
<p>Yes, got it. And, and out of that 25%, close to about 50, a little less than 50% of that just comes from the manufacturing of cement, steel, ammonia. And essentially, you know why that is because that's all infrastructure that we're building, right. And that's critical. But that is also important to recognize all that infrastructure that we're building is also creating an emission of 45% of the industry's carbon emission.</p>
<p>17:03</p>
<p>It's interesting. And it's one of those things that you need it, you can't stop it, right? You need the infrastructure, but you have to think about it differently. You got to have to figure that out.</p>
<p>17:12</p>
<p>And so if you look at some of the industry stats, it is why, you know, if you look at different industries, that's just one part of it. But if you look at metals and mining, you look at food, everybody is making a contribution there to those carbon emissions. I had some interesting things looking at, you know, we work very much in the food industry to in agriculture is estimated for over 70% of the global water use. It's one of the scar spaces that we would have if we continue on that path. Yeah, yeah. Food chip food supply chain is responsible for another 30% of the GHG emissions. Some interesting fact was that it food waste was a country, it would be the third largest emitting country in the world. Wow, US and China. Put it in perspective.</p>
<p>18:04</p>
<p>Yeah. This is the in we're gonna venture into this is a lot of that carbon being produced as a result of inefficiencies with the assets.</p>
<p>18:18</p>
<p>So, Scott, you have to really break it down. Yes, it's being produced in multiple ways. It every industry is obviously contributing to it in one way or the other in certain industries, over over utilization of the assets, any of the assets that they're running is causing that in certain industries. It's the high utilization of the fuel, because energy being one of their largest consumptions in our business, you would see or, you know, in the oil and gas sector as well. But every bit makes a difference for Scott, if you look at the amount of waste that gets generated through a production line and take, you know, any of the industry, take metals, take cement, or take food, if they can start to control the waste throughout the line, they can start to make a difference. I got some is not the theater, some somebody threw out some random stats of May. And they said, one of the large food manufacturers that develop that is producing the chips, they end up creating more than $30 billion worth of waste, and all that waste goes into landfills.</p>
<p>19:33</p>
<p>You would think that there's a financial incentive to be able to make your organization your operations as efficient as you possibly can, right? Makes sense.</p>
<p>19:42</p>
<p>In in most traditional ways, as they look at Yes, they look at energy as a huge cost. And they're all kind of optimize that. They look at raw materials as a huge cost and they're trying to optimize that is everything else on part of the CFOs agenda is yet I would say not really Scott, let's call it agenda is only looking at how am I looking at my margins today, and how we're going to improve those razor thin margins tomorrow so that I can sustain this business. And that's why this industry has has been always in a firefighting mode. And one of the big things that why I call it a movement is because this has to start transitioning from the top to the bottom, the mindsets have to start shifting the mindset about I'm always in a firefighting mode. That's because we're continuously doing the same things. If humans are looking at things and saying good and bad, we haven't get moved into the 21st century because a human has been doing that forever in this industry. Oh, it's good, it's bad. Let me get brambles at random sampling. And I'm going to find out what what's going on. That's not how this industry should be running. We have enough tools and technologies. And we have made enough progress, that we should be able to now leverage tools and technologies for that purpose, we should be able to leverage, you know, either platform like ours, where or technologies like this, where they can tell you anything before even that happens. So we're not contributing to the sustainability challenge that we're faced with right now. We shouldn't be able to control this well in advance not find after the fact. We've still been we have been and we continue to be operated in a reactive manner.</p>
<p>21:16</p>
<p>It's a human it. I mean, you're hitting on all the points. I mean, without a doubt. How does and how will AI help us with sustainability? If I'm a company?</p>
<p>21:28</p>
<p>Who also there? There are three ways of looking at this. And I learned this by from my customers really, it's not that, you know, it's it's earth shattering revolution that I'm going to do, I've actually learned by working with these customers, right? So what are the key sustainability is achieved in three ways. One is you look at your current operations, and you optimize that, that's where you can start to already gain and be improving this is you can already start to gain 20 to 30% off efficiency gains, just by optimizing your current assets and your current operations. The next thing that comes in that is the next phase that comes is then you go from optimization to looking at alternative sources of energy that can further now go from, you know, if you were at that 20%, you can start to further gain 30 to 40% by looking at alternative sources, and then over the course of time also start to embed New Tech, new technologies, as your as your assets are aging, and you're starting to replace this, what this industry would end up doing is start to bring in more energy efficient assets into into play as well. But that's actually the roadmap of how you gain sustainability. One of our customers just in one of their one of their plants, actually, it's a food ingredient manufacturer, one of their plants, they started to look at how they were generating energy through their cogeneration assets. And and realize that they were always running them at 100% efficiency, even when the plant demand didn't require them to run the assets at 100%. Because you know, it's still hard to keep on going back and forth,</p>
<p>23:03</p>
<p>to cycle those things down, up and down.</p>
<p>23:06</p>
<p>And then that requires, you know, more resources. And that requires then repeated intervention, that just they didn't have the ability to do. So that was the easiest thing. And then they recognize that and that's where, you know, it's I'm talking about a very simple way of how you start to optimize this. So they started to look at them, how we can use data, so that the data can tell us if the plant demand is X amount, how to run each of these assets that's supplying the energy. So they actually set that and they connected the, the the platform, and they have been able to they've been using it now for the past almost four years. And what they have been able to do is now create a completely closed loop system. So that the plant feeds the data and tells our system of what the plant demand is the system then connects back into these assets and say run asset one or run boiler one, that 40% efficiency boiler to at 70% don't need to run boiler three because the plant doesn't need it right now. And then takes that message back into the control system. So there's no human in the loop, right? And runs that system. And it's been running it for the past, you know, four years now.</p>
<p>24:13</p>
<p>And probably put in a lot of coin in the pocket too, as well as that whole sustainability. I mean, it's it's a it's truly Win Win everywhere.</p>
<p>24:21</p>
<p>I they have been reporting that year over year there has been they have been able to reduce their fuel consumption by more than 4% just by looking at the small assets I'm talking about. Yeah. And then over 20 million pounds of carbon emission reduced every year.</p>
<p>24:39</p>
<p>So So why what what are the forces that are requiring businesses to look at this? What what regulations are going to be in place? What what what are we doing here? Well, so</p>
<p>24:54</p>
<p>one of the mandates really is from the industry, if you look at the mandate is really to be achieved. Certain carbon efficiencies and or net zero emission mandate for 2030. And then further into 2015, where everybody is looking at, you know, zero carbon emissions zero,</p>
<p>25:10</p>
<p>by the way, I want to make sure that it 2030 is just still right around the corner, FYI, it's only nine years away. So if you look at 2030, and just go on, I got it. I know, it's nine years away, it's just like, right there, you, you know, you're gonna be on 2030.</p>
<p>25:25</p>
<p>That and that's why I talked about this as a as passionately as I do, because I think we all need to get on that on on that train of passion for this, then it builds on the passion project into the CFOs mandate. Now, the CFOs mandate, the CEOs mandate, it shouldn't just be in the operations team looking at, you know, how we're how we're improving on our continuous improvement projects. No, it's no more about that. It really needs to be as what are we doing about all the waste? What are we doing about energy? What are we doing about water? And we do this in a combined way. All contributes towards sustainability, right? Because right now, it's department by department. It's very segregated. And that's why a lot of the AI that also gets applied is very segregated. Nobody, nobody has looked at this, how do we apply different technologies that allow us to hit these kind of methods, nothing happens overnight, nine years, that would be gone.</p>
<p>26:19</p>
<p>Like a blink of an eye, I'm just telling you, when you mentioned this, and I'm thinking then you said it's nine years in our off conversation. And I just said, Oh, my gosh, I had the wrong perspective, that's right around the corner. And that's got</p>
<p>26:30</p>
<p>to happen now. Right. And the only way it can happen is when it becomes part of the mandate. It's no more about just a nice to have it's about and they can really those are the few things that can start contributing, how am I going to reduce my water consumption? How am I going to reduce the waste that I'm generating every day? And how I'm going to actually control my energy consumption and utilization throughout these, they can just start simply with looking at those things. That's really where I've seen customers, when they simplify it that way, they're able to then identify, hey, where can I start today? Then where can I go tomorrow? Yeah, that helps them get on that journey of sustainability. It's as simple as that. And I know, it's not easy for them to start to immediately all of a sudden prioritize it. But guess what, if the mandate is about reducing costs, as well, and how you're going to actually look at, you know, covering that labor shortage, as well, all of those things help you there as well. Because what you're going to end up doing is you, if you reduce the waste, you've already started to impact your bottom line, if you can start to reduce energy consumption and control it, that's helping on the bottom line too. And then if you can actually put the operator to control it, that's gonna help your labor shortages, all feeds into those mandates to</p>
<p>27:49</p>
<p>roadblocks in what you're saying. I mean, it's the money, but there that it's there, there are roadblocks. And I'm not saying don't, don't come to me, or whomever and complain about this. It's got to happen, because it's a mandate, and you got to figure it out. But what are the roadblocks?</p>
<p>28:09</p>
<p>So to be to be just very honest about this, Scott, I think one of the biggest roadblocks is the mental Roadblock, oh, it's too hard to it's the myth about technologies like AI that stops people from leveraging it to its full capacity. The other is the siloed transformation approaches. Every group, every organization looking at silo, there is the companies that I see the most successful that we have worked with are the ones that look at this edge scale, you will, you will learn certain places, you will fail at certain places. But the success that will that you will create through this journey is what's going to help you get ready and meet your objectives for 2030 and 2050.</p>
<p>29:00</p>
<p>And it's got to happen yesterday. I mean, you and I share the same sort of, you know, the passion and anxiety to saying, hey, we've got to do it. Now. I don't know why this is, but it is what it is. We have to wrap it up. Unfortunately, I can have this conversation for a long time in America. How do people get a hold of you and say, Yep, I like what she's talking about. Best way to get a hold of,</p>
<p>29:24</p>
<p>you know, just go to Canvass.io. Click on you know how to connect with us different ways to find a demo book a meeting. And that's the best way and you will find that our team, which is a combination of subject matter experts, as well as data people that actually know how to work the industrial data would be happy to work with it.</p>
<p>29:45</p>
<p>Excellent. I like that. Go out to our stack our two men, it's h u m. e r a. Malik. Did I get that right? Malik. I hope so. Ma l ik find her Reach out there too, as well. She's got a great stat card. See? Oh, Canvass is the company. Fantastic. Thank you very much for being on the industrial talk podcast America. It's been an absolute pleasure, Scott. It's been wonderful. It is the number one industrial related podcast in the universe. Just FYI. I think I've oversold it. Alright, listeners, we're gonna, you know, we're gonna wrap it up on the other side. So if you're not, we're gonna have all the contact information out on industrial talk. ca.com. And, of course, we're gonna wrap it up. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network.</p>
<p>30:43</p>
<p>All right, a big, big, hearty, thank you to Humera Malik, Canvass. AI is the company go out to Canvass.io. Find out more. I'm telling you right now, if you're not looking into data, as a way of solving some of your challenges. I mean, I like the fact that she brought up the point that it could augment your workforce. And I mean, it's really important, especially today when we have a real tight workforce. She's great. She's a rockstar data Rockstar. All right, again, IoT solutions World Congress in conjunction with the industrial internet Consortium. This event is in Barcelona. It's incredible. Got to put those two things on your bucket list, October 5 through the seventh 2021 right around the corner. And the next one is the manufacturing and technology show. This is in Cleveland, Ohio, November 9 2011. Let's get our life back in order. Let's visit these things. Right. Be bold, be brave, dare greatly change the world. Thank you very much for joining. We're gonna have another great interview right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/humera-malik-with-canvass-ai-talks-about-data-and-industrial-sustainability-goals/">Ms. Humera Malik with Canvass AI talks about Data and Industrial Sustainability Goals</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation</title>
		<link>https://industrialtalk.com/episodes/michael-bates-with-intel-and-phillip-carey-are-talking-about-utility-digital-transformation/</link>
					<comments>https://industrialtalk.com/episodes/michael-bates-with-intel-and-phillip-carey-are-talking-about-utility-digital-transformation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 19 May 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7571</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Michael Bates, General Manager, Energy with Intel, Corporation and Phillip Carey, Energy Consulting Expert about "The Electric Utility Digital Transformation Journey".  Get the answers to your "Utility Digital Transformation" questions along with Michael and Phillip's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-bates-with-intel-and-phillip-carey-are-talking-about-utility-digital-transformation/">Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2f761954-20c8-410e-9a32-1f76de6d135e"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Michael Bates, </strong>General Manager, Energy with Intel, Corporation and Phillip Carey, Energy Consulting Expert about <strong>&#8220;The Electric Utility Digital Transformation Journey&#8221;</strong>.&nbsp;Get the answers to your &#8220;Utility Digital Transformation&#8221; questions along with Michael and Phillip's unique insight on the “How” on this Industrial Talk interview!</p>
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<h2>MICHAEL BATES' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/mikebates35/" target="_blank" rel="noopener">https://www.linkedin.com/in/mikebates35/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/intel-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/intel-corporation/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.intel.com/content/www/us/en/homepage.html" target="_blank" rel="noopener">https://www.intel.com/content/www/us/en/homepage.html</a></p>
<h2>PHILLIP CAREY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/philcarey/" target="_blank" rel="noopener">https://www.linkedin.com/in/philcarey/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation" width="500" height="281" src="https://www.youtube.com/embed/OnMS-TtBvCE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>utility, phil, Intel Corporation, grid, people, power, talking, system, world, energy, companies, consumer, stranded assets, customers, relay, generation, happen, industrial, industry, Southern California Edison</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat,</p>
<p>00:19</p>
<p>grab your work boots,</p>
<p>00:21</p>
<p>and let's get All right.</p>
<p>00:21</p>
<p>Welcome to the industrial talk podcast absolute, again, honor that you have joined this podcast, this platform that celebrates industry heroes such as yourself, it is a no legacy thinking zone, do not even come to me and say I've got some legacy thinking. Because everybody within industry is bold, brave, daring, greatly innovative, solving problems, and changing lives and changing the world as we speak. Thank you very much for what you do. You're making my life better. And that's really very special. All right, we've got to on this particular podcast, we have a gentleman by the name of Michael Bates, General Manager, energy at Intel Corporation, mad skills. We have another gentleman by the name of Philip Carey, he's a consultant has his own consulting firm, had many, many years within Southern California Edison, and we're talking about the utility digital transformation. It's an important topic, and it must be discussed, let's get cracking. All right, we have a it's a bit long, because they have a lot to say, it's an important topic, a couple of things that you can do. One, you can listen to part of it, come back, listen to it again, because it's important. And two, or two or both, that doesn't really matter with me. You can go out to industrial talk.com, use the player, speed it up, boom, you're good to go. But these two individuals are absolutely exceptional, sees what has to take place within the utility space. And it is really for me being an industrial guy. And being a utility guy. I really geeked out on it, because it was exceptionally a great conversation. So I hope you enjoy it. All right, let's take care of some business real quick. I want you to get your calendar out. And this is the IoT solutions World Congress in conjunction with the industrial internet Consortium. This is an event taking place October 5 through the seventh 2021 in there talking about IoT AI, edge. You name it digital twin. I like this one quantum computing. How about that there is no stopping the future. It's absolutely spectacular. All right, put it down October 5 through the seventh, it's in beautiful downtown Barcelona, Spain, let's get our lives back in gear. That's what I want. I want I want ever this next normal to include travel. That's what I like. And boy, the people of Spain, this organization IoT solutions, World Congress organization, as well as the industrial internet consortium put on a fabulous, fabulous show. Been there a couple of times, broadcasted live from there, enjoyed every minute of it. Next one, put it on your calendar. This is in Cleveland, Ohio, Cleveland, Ohio, this is November 9 through the 11th. It's the manufacturing and technology show. And if you've never been to Cleveland, put that on your bucket list because it is a beautiful place with great people. And this event will not disappoint whatsoever. That's the manufacturing and technology show November 9, through the 11th. Put that on your calendar. A must attend event Oh, I will be broadcasting from there too. And connecting with all of the incredible individuals that are just innovative, that are bold, are brave. They're daring greatly. And you know what they don't do? They don't have any legacy thinking, boom, love it. Alright, let's get on with the interview. So this one of the the topics in one of the things that I was always sort of wrestling with, specifically to the utility space, is the fact that how does utility given all of this the renewable stuff that's taking place with all of the real innovative stuff that's being put onto the grid? How do they manage and how will they manage going forward, and it is a digital transformation, compensation and digital transformation solution. And these two individuals, Michael Bates, and Philip carry, bring the dog gun insights and wisdom. So enjoy the conversation. Welcome, and I appreciate you guys wanted to talk a little bit about the electric utility digital transformation journey, and it's a journey. Welcome, guys. How you guys doing?</p>
<p>04:49</p>
<p>Doing well? Thank you.</p>
<p>04:51</p>
<p>Alright,</p>
<p>04:52</p>
<p>got it. You know, you got to do it. Nobody knows you. So you got to just say Hey, Mike, give us a little background on who you are because they haven't gotten out to your LinkedIn stat card right</p>
<p>05:02</p>
<p>now. Okay, well, I haven't seen it either. But I'm glad to know that it looks good. And thanks for letting me go first. You bet us and thanks for inviting me enjoying conversation today. Cool, have a little background with Phil so we can share some of our common experiences. But my role at Intel is to look for opportunities to apply our technology and convene our ecosystem of partners to address big industry challenges in our energy verticals. Our energy in our case includes oil and gas power utilities, the new energy service companies that are getting into the renewable energy services, for example, the EB charging area as well, as well as digital oilfield smart AG, and water. So we look across different areas of energy and where they impacted the grid is there</p>
<p>05:55</p>
<p>like that smart AG, I had an opportunity to, I can't remember it was in Oklahoma someplace. And the the innovation that's being applied to AG, it's impressive. I just think it's cool. Everything's cool.</p>
<p>06:12</p>
<p>Let's talk about it. If you want, there's a couple of interesting projects going on in here. We might have</p>
<p>06:15</p>
<p>to just sort of dovetail and just go off on a tangent, Phil. Thank you.</p>
<p>06:21</p>
<p>Yeah, so my my backgrounds a little different. I was formerly at Southern California Edison for 22 years, in it the entire time, but started out in IT operations. And then at one point, found myself in a architecture group, and then transferred into a group called it smart grid engineering, where we were an IT group that was embedded with the OT group in transmission and distribution, the advanced technologies group. That's where I learned a whole lot about the business. And while I was there, develop this common substation platform. And I retired at the end of 2019. And now I'm off on my own as a consultant. And I've done some work with Intel and with Dell Technologies. And here I am.</p>
<p>07:22</p>
<p>It's funny. I think the internet says when you retire, you become a consultant. I think so. There's nothing else you can do it. It says,</p>
<p>07:31</p>
<p>Why the internet and my wife keeps saying I thought you were tired? Well,</p>
<p>07:37</p>
<p>you don't want to get out of game now. Just kidding.</p>
<p>07:40</p>
<p>No, you're right. You're right on the money on that one there. Because this time is very, very exciting. Very interesting. And I don't have the answers. But people like you, Mike and Phil, are in the game. And you're you're talking about this. And so we're focusing in on utilities. And typically, utilities tend to be sort of legacy thinking, this is why we're here, this is the end and it hasn't really changed for a long time, whatever that long time. might give us a little sort of, no, no, no, I'm gonna take it to Phil, because he was with Southern California Edison, not to say that you're not that important or my, you'll get your guide, okay. It's just sort of give us a little sort of that utility thinking, not today, but in the past sort of that utility thought process.</p>
<p>08:33</p>
<p>So the, you know, the current utility networks were designed, you know, we're using 100 year old technology, essentially, it was designed to generate electricity, and to deliver it to customers. And the utilities job was to get that electricity in one direction from the generator to the customer, and to balance load with generation. And as long as load and generation stayed balance, and electricity was flowing through the system, everybody was happy.</p>
<p>09:10</p>
<p>It's true.</p>
<p>09:13</p>
<p>Such a simple explanation, but it's like when I come into a room and I flip that switch me consumer or me, manufacturer or me, whatever that power be, but better to be delivered at the right cycles, rival to all of the stuff it has to write. And and that's the way utilities have been developed. It's just that's how that's what it is. And rightly so. But what's changing Mike?</p>
<p>09:46</p>
<p>Well, one thing is changing is, you know, the model is changing. And, you know, to Phil's point that utilities, the past and still current were built around reliability, keep the lights on so the talent They acquired the training they gave the policy and regulation to support that model, it's all been ingrained for, like you said, since the really much the inception of electric delivery, one way flow of power from centralized generation coal plants, nuclear plants, then through step down to consumption at the far edge, that's been the model and the bill, then the technology has been in place to support that model of keep the lights on at all costs. And I think Phil might agreed he's much more into the technology side than I am, but it feels like a siloed stack of solutions have been built around this grid reliability model. And now, the grid, the delivery model is really turning upside down. It's not it's changing from that one might flow from Central generation to to a flow from hundreds and 1000s of millions of points of generation on the opposite side of the grid, the other side of the substation, so it wasn't built to take on that two way flow equipment, maintenance costs go up because equipment wasn't designed for it, there's lost opportunity cost, because you're not connecting these new loads in a way under the kind of common substation platform to fill required. So it's a major shift of focus from the the generation side, down to the consumer side, consumer own asset side. And now you're asking a company that's been built to keep the lights on to now become a customer focused company. Look, you know, if the opportunity in the future is around services, you got to remake and re engineer a company to make that pivot. And it's hard for some companies to make that pivot, especially in the utility space.</p>
<p>11:49</p>
<p>Yeah, and, and you know, an example of that. And it's not this, not the utility industry, but IBM used to be the biggest hardware manufacturer in the world. And today, there are software and services company, they hardly make any hardware. So this is where the utilities need to go. And they need to look at how their business model is changing. And accommodate that.</p>
<p>12:14</p>
<p>Yeah, if you don't mind, God, I was just gonna add to that, I think the other thing I've heard the other comparison, I've heard Phil, and I think all of us on the call around to remember the telecommunications restructuring where the companies like the southwest and Bill's of the world who built all that infrastructure to enable what we see today, were not the companies that really profited from it, it was Facebook, Google, Amazon, they use all that infrastructure that was built and created services around it. And the infrastructure providers haven't even caught up since then, I think that's one of the inflection points we're at today is who's going to own that piece going forward.</p>
<p>12:51</p>
<p>So in a sort of simplified in my head, is that utilities were built in a way where I generate power, I transmit that power, I stick it into a distribution substation, and I just keep on bringing it down, bringing it down to the consumer level today, and that's fine. That's right, I see that flow. But today is like, okay, we have some that flow that go that way, right. But then on the other side of that, that transformer or that bus is is also generation that's happening on that side. So what so now we're saying it's got to flow the other way, and it's got to flow into this magical system. And it's not supposed to suppose just happen. It's like everything just sort of lines up. But that's not the case. That's not the case at all. So So there's a couple of things that I see taking place. First off, and I think it was you, Mike? Yeah, it was probably you. The toothpaste is out of the tooth, the toothpaste is out of the tube, it's out. So so we're heading down this road, it's happening, whether we like it or not, it's happening. So as a utility, let's say I have my utility hat on, I've got to do something about it. What problems is this new sort of dynamic grid had a causing on my system, Phil.</p>
<p>14:21</p>
<p>So one of the large problems is load doesn't necessarily match the generation system specifically out on some of the feeder circuits. So to combat this utility, really needs the capability to be able to reconfigure the feeder circuits to better match the load. Another issue is in the past, if I had a fault on one of those distribution circuits, I could tell by measuring the power flow through the relay And when it got out of specification, I knew there was something wrong, the system knew there's something wrong. And that relay would send a trip signal to the to the circuit breaker. Well, now that I have generation on both sides of that relay, how do I detect the fault? point? Yeah. So that's where some of this digital controls come in, so that we can measure and, you know, know how to deal with two way flow of energy now.</p>
<p>15:33</p>
<p>So here's the funny and here's a, here's a story from my past. So when I was with Southern California Edison, I knew, you know, I'd go into that relay room, I have that smell, and distribution voltage, I can always see, I could always see the lights, right, the lights, they'll, they'll dim. And I'll say, okay, that's what they'll dim. Okay, that's too. And I know that the, the testing the relays physically test the line. So if it, if there's a there's an, an interruption, they'll Test, test, test, and then lockout three times that was like the, the policy at a time, right. And my dad, as a former lineman, when he would watch the lights. And as a kid, I'm going to hex you're probably right, and you'll see it one, and it'll count two, and then he has three. And then right off the bat, he get a call. But but that that's old time thinking that's that's old way now with like you just said, Phil, you've got generation on both sides. How does that that physical, a really know what's going on? Mike? What other problems are utilities dealing with? In this particular? Whatever we call it? I don't even know. Is there a term that we can call this particular world that we live in from utilities perspective?</p>
<p>17:05</p>
<p>The general term, I've heard his energy transition, but that that includes a lot of different things. But that's the term I'm just gonna run with that one.</p>
<p>17:12</p>
<p>Yeah. All right.</p>
<p>17:15</p>
<p>So other other problems that they face. And again, this some of this is not some of this is technology, although I would argue the technology exists to do the kind of things that Phil and I are talking about. It just needs, there needs to be investment in alignment, mostly through right policy and regulation that allows for the type of investments. And I think we're getting there. I think there's other other market drivers. So you asked the question before, Arianna asked it. You were saying that, that this was an evolution. And you and I talked about this before I was at a neighbor's a distributech dinner or something? And someone asked the question, this was two years ago, or maybe three years ago. It's like everybody in the room that thinks that this is an evolution, raise your hand. And literally three quarters or more of the room raised their hand, no, this is an evolution. And it was mostly utilities, the understanding that this was an evolving process, it was under their control or to kind of evolve it as they drive it. But I think what's changed now and then the rest of the 10% maybe said revolution, I think if you did the same poll today, it might be the opposite. Because I think there's market drivers outside of the utilities control that really is forcing the change. One is a focus around sustainability, and impacts of climate change. That cannot be ignored by the utility. So mandates by states companies company's, again, in areas where particularly in areas where there's been energy resiliency issues like in Texas, around the storm in California around the wildflower wild fires, where companies are looking for alternative sources to roll their own energy systems. So as more and more of those, if that pain point keeps bringing more and more companies and customers to roll their own energy, that's less, that's more of a problem on the other side of the grid that Phil's talking about. So corporate sustainability driving a lot. And I also think we're gonna start hearing more how financial markets are looking at carbon based. So companies with high carbon footprint carbon based assets, which will move companies again away from that one way flow of centralized power, which is dirtier, in general, to more decentralized power on the edge again, exasperating the problem. And then finally, EBS. You know, you One could argue we're at the inflection point now. But if you follow this industry at all the companies that have declared the end of combustion engines, the policy regular the support, from, you know, Europe and US around the administration, so think those market drivers and again, I started going so long here, but those market drivers are really pushing them in ways that are forcing them into this This type of a platform that Phil's talking about to be able to enable more services and and become a player in this new opportunity. So</p>
<p>20:09</p>
<p>great. No, you know what, it's a little bit more than that, because it's the regulators as well. Yeah, you look at California's remote, renewable portfolio standard, going to 100% renewables, I think it's by 2050. And Washington state where I am at now, just in the last week or so, passed a carbon tax resolution in the house. So, you know, those kinds of standards are coming here. They're coming everywhere. So,</p>
<p>20:42</p>
<p>okay, so</p>
<p>20:43</p>
<p>let me just you brought up a lot of good points there. Mike one, I think you're absolutely right. 11 illusion versus revolution. And I think we're at that point, I think we're at that revolution, I just think that there's too many things taking place in the market today. I think the drivers of sustainability, climate change, market, ie V's and the regulator, those are challenging conversations to have one of the things that and I'll throw this out real quick, because it just popped into my head. If If carbon based assets are going to be, you know, viewed poorly, how do you even how do you even structure a financial value proposition around a traditional generate? I think it's just going to by virtue of that, nobody's going to be able to wrap it with any type of capital. That'd be tough going forward, because you still have embedded assets that are still having some sort of rate of return</p>
<p>21:41</p>
<p>and still am being amortized. Right. Yeah. So</p>
<p>21:45</p>
<p>utilities don't like stranded assets. Yeah.</p>
<p>21:49</p>
<p>Geez, Phil, I haven't heard that one in a long time stranded assets. I forgot about that one. Okay, listeners, I have a utility background and stranded assets was a word that was battered stranded assets get shut the front door. Okay. So, so now we've we've painted the picture. And there's a lot of dynamics, it's very fluid out there. And before industrial talk, we've had number of conversations that evolve revolve around the term industry for Dotto, we've talked about the edge, the cloud, this that everything around with that. But what component that was really missing was, was that utility, how does the utility fit? I get it in the manufacturing world? I get it. I get it in the oil and gas, I see it I see what they can do. Utilities because of their short of the way they look and who what they are. This is a this is a difficult question. Now with that said, what has to change? Phil? What has to change in their mindset? Because they're not going away? Without being song without being dragged? But it's happening? What has to change?</p>
<p>22:59</p>
<p>Yeah. And you know what? The technology of this is the easy part. Right? Michael mentioned, some of that technology is already around, it's usable. New technology is coming on board all the time. The problem is more with people than it is with technology. A lot of utilities don't even realize yet that they need this digital transformation. It hasn't quite hit them yet. I've been in conversations with many utilities. And you know, some of them are working on it. Some of them say now, we're not. We're not even thinking of that yet. But they need to be. There's a couple of forces at play here. First of all, if I'm a utility operator, you know, I have to meet my safety and safety numbers. Otherwise, my regulators will be really upset with me and could have some financial penalties. So if I operated my grid, and it was stable last week, and this is the way I did it, that's the way I want to keep doing it because it's a known commodity. And, you know, nobody can fault me for doing something new that didn't quite work out.</p>
<p>24:25</p>
<p>It's true. Um,</p>
<p>24:27</p>
<p>another issue is what I'm hearing now called the silver tsunami.</p>
<p>24:32</p>
<p>Yeah, I've heard that too. And it's not just is it utility? What they they've been talking about the silver tsunami for years and years and years. You know what they do? They retire, they retire, you fill and then they bring you in as a consultant.</p>
<p>24:48</p>
<p>That's what they do.</p>
<p>24:49</p>
<p>That's the</p>
<p>24:52</p>
<p>first time I've heard it.</p>
<p>24:53</p>
<p>Yeah. So I guess what I'm saying there is that many of the workers on the OT side of the house. So the transmission and distribution in the case of utilities are people that have been at that utility for 20 3040 years. And change is a hard thing. Yeah, you try to move one of these guys cheese, and they're gonna let you know that they want their cheese where it is. Yeah. Oh, yeah. Um, so the people, part of this is the hard part, getting people to accept the new technology, and also learn how to use it.</p>
<p>25:35</p>
<p>So it's silver tsunami, is that massive retirement that people like Phil, were referring to, they've been there for 30 4020 whatever years, right? And then all of a sudden, hey, I can retire. And then all that knowledge, all that intellect event, utility stuff just goes right out the door, and onto the lake. Where the end and and what do you do as a utility? And I remember I was working with another utility in Arizona, and and they were having the same thing and these planners, so you can you can walk into the planning department, and you can say, Yep, retirement, retirement, retirement retirement. And, and they know where all of the switches are, they know where all of the funny, funky things that are out on their system that they got to be aware of, and they just let the crew know, right out, whatever all of the stuff that's out there, gone, gone. And, to this day, we still don't have a real solution of saying, okay, we'll let you go. But we've got to go inside your head and pull out that information. And maybe until can get to that probe and just stick it on an endo system</p>
<p>26:42</p>
<p>now neuro link, thinking about it. So interesting stuff out there. A quick side story on that. I live in Texas, I think I told you that. And we had this winter storm that shut everything down. And I remember, I'm not going to mention the city, but one of the city water systems went down because it couldn't get the emergency backup system back up. Because the owner's manual was lost and all the knowledge about how to turn it on and connect it. So it sat there for two days until someone anyway it's kind of a symptom of the way you're just talking about it. So somebody just raised up their hand.</p>
<p>27:15</p>
<p>Hey, Scott, remember how to do it. So Scott raises his hand, he goes, Hey, can you turn on this water? Certainly can but</p>
<p>27:23</p>
<p>bring him back as a consultant. Last year,</p>
<p>27:27</p>
<p>that's right.</p>
<p>27:28</p>
<p>I have a number in mind. And it's on my napkin right here. And I'll sled across the table. And you let me know. But it's it's the truth. It is such and that whole Texas thing. That whole Texas and and for some of the listeners out there, they had a real winter storm in Texas. Now Texas is a unique system all to its own. It's called ERCOT. Right? Did I get that? Right? And so it's sort of this little unique utility Island in this all other, you know, utility type of grid. And they were they were they were challenged.</p>
<p>28:04</p>
<p>So you really highlighted the problem statement that we're talking about. The biggest, biggest feedback on during that time was there were areas in the archived grid where the downtown areas were totally lit up buildings were running full blast, even though no one could get to that building. Everyone was at home, while you know, nearby neighborhoods were having rolling blackouts, or in some cases, you know, days long blackouts. And the response was, well, we couldn't turn those switches off because they're on circuits where critical facilities are but that is not true. That gets to Phil's point. That technology exists today to do scalpel like precision, like control of those loads to turn those places that are in demand that aren't needed to areas that are without it again, it does. I think it takes a willingness. And I think a different approach to policy as well. And also willingness to invest to put that technology in place to do the things like that. Again, it's just it's not a, it just doesn't feel like rocket science to me. Yeah. But</p>
<p>29:09</p>
<p>here's, here's the thing that I have a customer and I don't want it in my backyard. Sure. I'm all about sustainability. But I'm all about having that nice, you know, turn on that light whip into my computer, have that nice clean power, just sort of making sure that things don't, you know, fry. So is this new, brave new world? Something that is really consumer centric, or is it something that it's going to cause me Yanks</p>
<p>29:44</p>
<p>either one comfort film.</p>
<p>29:48</p>
<p>I don't know that it's so much consumer centric, you know, back in my SC days. You know, we did the AMI, the automated metering infrastructure project, and we put Smart Meters out everywhere. And we made, you know, 15 minute meter reads and hourly reads available to the customers. And guess what? Most of them didn't care. They wanted their bill at the end of the month, they wanted the power to be on when they went and flip the light switch. But most of them really didn't care to go and look and see what their energy usage was at three o'clock in the morning on Wednesday. So I'm not sure that it's so much consumer driven, as it is sustainability and regulator driven.</p>
<p>30:37</p>
<p>That's interesting. You got it. Yeah, I was like,</p>
<p>30:40</p>
<p>Yeah, I would. I mean, I would counter that, I think there is an opportunity. And again, I think utilities have a great place to be the provider of these services, to engage customers. In a way I call it almost the democratization of energy. So that that power produced end or not consumed, in partnership with utility allows the consumer or some people call these prosumers producers and consumers of energy to participate in a market in the same way other load nodes can participate in a market. And I think that will facilitate more, or one, it's going to facilitate resiliency into the grid, because the grid is if we can optimize and orchestrate those many, many different loads. But I know it's yet to be proven. And I agree with Phil on the energy management data. I didn't think that was very sticky, either. And some of the projects I've seen, but I do think if there is a way to, to make it really easy for consumers to participate in an energy exchange, you'll drive higher adoption of these technologies.</p>
<p>31:49</p>
<p>has to be super easy,</p>
<p>31:52</p>
<p>breezy. And I still like it the most part, the average consumer wants their energy clean, green and cheap.</p>
<p>32:01</p>
<p>Which is right would be difficult, right? Yeah. It's like, got it clean, green and cheap. But the Something's got to give in that particular. So we've we've, we've created this reality the utility grid is there's a lot of mechanics going on out there. There's a lot of embedded assets, there's a lot of just old stuff out there, too. It's like, there's old stuff out there. And and some of its buried and some of its in these, you know, the relay sheds, and there's all these assets out there. How do we then begin to transition? Taking that reality taking the resistance of utilities to a certain extent, some are a little bit more willing than others in nacionales? It's a it's definitely a cavalcade of feelings. Where do we start? Does the technology exist to be able to transition to this night? This this whatever this digital age that we want to go to? Phil?</p>
<p>33:04</p>
<p>For the most part, yes, some of the advanced stuff, not yet. But we're really close to it. And like I said before, I think the technology is the easy part. So yeah, here's a little anecdote from me. You know, back when I started working in the smart grid engineering group, we were working on a on a large project. And my job was to assist the OT guys, in doing some of the computer control. I was the infrastructure guy. And I saw the way that some of these things were were happening. And being an it being a data center architect for as long as I was. You know, we had been doing things for years and years and years that were pretty reliable. And I went to one of the engineers, and I said, why are you doing it this way? We can. I mean, there's this system, and we can, you know, make these changes, and it will make your life a whole lot easier. And he didn't want to hear it. That's not the way we do it. So pretty.</p>
<p>34:14</p>
<p>Pretty common. Unfortunately,</p>
<p>34:16</p>
<p>I had a unique capability in that I had essentially my own lab there. And I had access to their labs as well. And I decided that, you know, I've tried to explain how I think this technology can work. They're not getting it. So I need to build it and show them. This is how it works. This is what it can do. So I did that in the lab and showed them and over time and it did take time I started getting questions about the technology. Well can it do this? Can't do that. What happens if we try this? Come on Phil, that that's,</p>
<p>34:56</p>
<p>that's a, that's a long tail type of solution. I've just got to say There we go. Okay, I'll show you. I'll create it. And then and then when you do create it, it's like, well, I'm interested in this little point here when you got this whole solution, right? And it's like, Hey, you got a kid. It's like, man,</p>
<p>35:16</p>
<p>but it was good because they thought of things that I didn't think of. Okay, right, because I was an IT guy. Right? So they would come to me, Well, can I can? Can it do XYZ? I'm like, Yeah, I think I can make it do that. So that led me to more innovation, innovation. And, and frankly, that technology, the common substation platform, basically a compute system virtualized that's built on industrial hardware that can sit out in a substation and operate, that allows the engineers to think about ways to do things that they could not do in the past. And it you know, it frees up, you know, out of the box thinking, and I hate that term out of the box, but I'll go ahead and use</p>
<p>36:08</p>
<p>it back back to those cliches, right? You just got to roll with it, because I don't know, I don't know of any other, it's just got to roll with it. Go ahead, Mike.</p>
<p>36:15</p>
<p>I was just gonna say it also unlocks innovation and in giving the utility, the ability to securely federate that data out to the developer world to look for opportunities to provide new services to customers, because there's data there, once you consolidate under the platform that Phil was just talking about, unlocks all kinds of key, some that utility is going to see right away and, and develop on their own, but many others, if they can figure out a way to federate it out. Many others will come from the from, from the from the app development world,</p>
<p>36:49</p>
<p>I gotta interrupt real quick a federated out, what do you mean by that?</p>
<p>36:53</p>
<p>So I mean, so federated, like in channels, so data sent autonomously for certain purposes and for specific up for specific applications. federated out, so in a secure way. So that, and again, I'm getting an error, or I'm touching errors I'm not that comfortable with. Okay, I</p>
<p>37:15</p>
<p>just didn't understand. It sounds good.</p>
<p>37:17</p>
<p>Oh, it's sharing the data in a way to to certain audiences that I think that value, and it's really secure exchange, does</p>
<p>37:24</p>
<p>that feel? Yeah, cuz if you look at it today, meter data is over here. And voltage measurement data is over here. And outage data is over here. And in most cases, that data never meets. But if you could combine that data into something useful, and then run some analytics against it, a good example is that most utilities inventory of assets is dismal at best.</p>
<p>37:55</p>
<p>And they're done that absolutely understand exactly what you're saying. I know that was there.</p>
<p>38:01</p>
<p>Yeah. And I think, for the most part, if you look at the field, utility does not really know what transformer My house is connected to. Yeah, they may, but they may not. They know it's one of these in this area, because the houses in this area. So there was a program that I saw, where the utility was able to take the voltage measurement data from the smart meters and run analytics against it, and determine which group of houses were connected to the same transformer. That's just a small example of when.</p>
<p>38:48</p>
<p>Yeah, and that's good for, that's good for customers, right? That's good. If I'm out in the field, and I got a power outage, right? And if I had that data, I would know that that Transformers feeding this neighborhood or this group of houses. And it allows me to think a little bit different. I can switch over here, do this, like it changes my look at the grid. If I'm out in the field and say, switch there, do this. Oh, that's, that's okay. We got it.</p>
<p>39:15</p>
<p>That's fine. For the most part, smart meter data is transforming the way that repairs are handled. Right? Because the old way is, first of all, the utility didn't really know that there was an outage until somebody called and said My power's out. And then when that somebody called and said the power's out. They would send a patrolman out to go and follow the lines and see if they can find where the problem is. Yeah, we're now you get outage reports from smart meters if your utility has smart meters, and they can pretty much pinpoint where the trouble is.</p>
<p>39:51</p>
<p>Yeah. I like that one. One other interesting project that's related. I've been part of is an idea to deploy, I'll call it autonomous mobile batteries. So batteries charged up and outside of the community in areas where solar can be. So this would be in an area. This has been particularly in in a very dense city environment where you can't put a lot of solar. And so if you would put the solar farms be on the outskirts of town, and mobile batteries would be there charging and discharging out into the network where the power is needed. I mean, it would be large size batteries, it could even be smaller size, where they're dual purpose could be even transportation. So picking people so it's a mobile battery first and then. But that type of technology that Phil's talking about, would be able to map out that autonomously move those energy resources around in a way that makes it look like baseload, which is what we're trying to replace. You don't until you make it look like baseload and act like baseload. Yeah, be hard to get to those mandates.</p>
<p>40:59</p>
<p>But that's, that's part of the problem, though, with the way that people think about change, right? Lots of utilities have automation, automation to where a operator pushes a button, and XYZ happens. You start talking about autonomous operation that scares the heck out of people. Because right now, just about every operation that happens on the grid is initiated by a human, human in the loop. So you know, the outage management system, the energy management system, it comes up with a solution, and then waits for the operator to say, execute and go.</p>
<p>41:41</p>
<p>Yeah, it is still down to that switch. Yeah. You're spot on now. And it's Yeah, but but okay. I'm bullish on the future. I'm bullish on the ability for smart people to deal or to address these opportunities, these challenges within, and I believe, I believe, from a consumer perspective, either we will be unaware, which is good. That's not aware. My path. Okay, I'll give you an analogy. So this is what happened. It's those micro interruptions that when I was alignment, would drive customers crazy, like a blip. And the reason for that normally, before an analog clock, no big deal, don't they don't care. It's still three o'clock. But when we came to the digital clocks, and you have that little interruption, then everything in the house or blink clock, high voltage power outage, and and that's when everybody said, Well, I don't like this, what's going on with my power? So if we can make it to the point where people are, they don't see it. Right, then I think we're good. But but I think we can answer these questions. Mike, where do you see it sort of going? I mean, what do you put on your future hat? Let's, let's say what if dream? What do you think it's going?</p>
<p>43:07</p>
<p>Pay? Well?</p>
<p>43:08</p>
<p>Yeah, so first of all, it starts with something you asked earlier, which is what do we need to do? And then I think one of these things? Well, the domino, despite the market drivers we talked about, I still think there's a lack of education to consumer level on some of these challenges. So I think I'd say one of the big things we need to invest more on is consumer education. And when I say consumer, I'm talking about every type of consumer, not just residential, multifamily, but also corporations and commercial industrial on, on what this smarter grid to use a term that's over us can deliver in terms of benefits. past that, I think the future will look like a lot of what the lot of what the content delivery world looks like today, the Netflix streaming world where when they first started delivering content, they recognized it, you know, coming from a central server was not going to not cut the deal. I think now as we expand in the ways we've talked about, I think a tiered compute network is going to be what the future looks like where the right amount of compute sits at the right part of the transaction. And there's a platform layer, like what Phil's talking about. I think that orchestrates that. Who wins that role. I think it's still up for grabs. I think the utilities are still in the lead position, in my view, because one, the position they have today, is still pretty sticky through policy and regulation. I also think their brand is still valuable in this area around the new services that create, but also recognize the new market entrants that are coming into this space. There's super ambitious, so companies like shell and some of the big oil and gas companies gas and oil. Yeah, so that's so Who wins that platform play, I think is who the future winners are that. But I do think it's a big platform play that orchestrates this, this new energy system we're about to fill. What do</p>
<p>45:11</p>
<p>you think the future looks like?</p>
<p>45:14</p>
<p>The future is definitely digital. Gone are the days where the grid is stable because of inertia. Meaning that Yeah, most generation is done by a big spinning mass. And that mass wants to keep rolling on when something happens. We're going all inverter base now with wind and solar, which really needs some fast controls, to stabilize the voltage and, you know, keep things up. I think utilities, a lot of them have realized that they need to get there. Some are just beginning the journey. Some are still saying that's not gonna happen. But</p>
<p>46:00</p>
<p>yeah.</p>
<p>46:03</p>
<p>Okay, go right ahead and think that, yeah, so um, it's, you know, it's coming. And we need to educate everybody. The operator,</p>
<p>46:19</p>
<p>yeah. But here's the funny thing. And being in the, in the education, there's one, there's always going to be that percentage, and it's a high percentage, I really don't care. I just, I'm not going to listen, I don't care. I've got to dig this ditch out here. And I'm going to be doing that. But what's interesting, if we truly desire, a sustainable, nimble, you know, a system, the digital solution is the only way that we're going to get there. The physical solution that we have today does not allow for any of that, really, it sort of here, yeah, we'll let you have this little area here, whatever. But to truly transform and create something that is sustainable. It's a digital, it's a digital innovation type of conversation. You won't get there. And I guarantee you, they'll lose that battle.</p>
<p>47:14</p>
<p>And furthermore, Scott, it's a digital control at the edge. Yeah.</p>
<p>47:19</p>
<p>Oh, there you go.</p>
<p>47:20</p>
<p>Some some of these operations that are going to have to happen quickly. Yeah, there's not enough time to send those digital signals back to a central location, have it processed, and then a command sent out to do something. It's interesting.</p>
<p>47:34</p>
<p>Yeah, there's a Functional Safety component to that, too, that you mentioned, Phil, when powers come in the other direction. And there's an outage, you got to know if you're a lineman, what this what this, so the system has to automatically adjust for the safety components of this new system as well, immediately,</p>
<p>47:50</p>
<p>well, and then there's another big one is when you start decentralizing the system, and run these systems over networks, you need to pay a lot, a lot of attention to cybersecurity. That's,</p>
<p>48:07</p>
<p>that's a whole nother conversation you're spot on on that one.</p>
<p>48:10</p>
<p>It is and, and you can, in my opinion, triple the amount of compute power that you need to get this work done, when you lay out lay over the cybersecurity components on top of and so the, you know, the computers that they use today, these families, pretty gutless computers that can get the job done today. They're not going to get the job done when you lay cyber security over the top of it. Yeah. So</p>
<p>48:41</p>
<p>it's doable? are we are we you know, I mean, I'm talking to to the best in the business. Is it doable? Are we gonna get there? Whatever their looks like?</p>
<p>48:52</p>
<p>I think we are.</p>
<p>48:53</p>
<p>Yeah, I think a lot of it's being done. There's demonstrations of this. Again, it's not at scale yet. But yeah, I totally agree with Phil. It's not a technology problem to solve. Technology exist, to assemble the platform to deliver the services that we just described. It's your it's the people for sure. It's also the momentum behind the incumbent legacy system. There's so much investment in it all the way up and down. That it's hard. It's like moving a tuber aircraft carrier with a tugboat. It's just really hard to move it I think that's fucking about that</p>
<p>49:32</p>
<p>now, but it's gonna happen. It is and we're gonna have to wrap this conversation up. We've been going for about 45 minutes however, Mike, how does somebody get ahold of you?</p>
<p>49:43</p>
<p>Michael dot e dot Bates at Intel coms best.</p>
<p>49:46</p>
<p>Excellent. Phil.</p>
<p>49:49</p>
<p>Phil at Carey consulting. services.com is your last</p>
<p>49:54</p>
<p>no you I like your last name is it? Do you know the guy Hey, here's my resume. You two were excellent. This is this is just scratching the surface and I, and I can see additional conversations taking place as a result of this conversation. Because I mean, we haven't even talked about the regulatory component. We haven't talked about any other. I don't even have the answers. And and I like the fact that it does, it just gets down to people. And then once people make, make that decision, saying, Yeah, it's gonna happen, then things do happen. But you're right. Technologies technology. Just is,</p>
<p>50:36</p>
<p>yeah, you know, and and You're so right. When we were working on some of this new technology, we went out to one of the locations where the engineering groups were gentlemen, from the networking group, and myself, we went out to discuss IP addressing schemas with one of the substation engineers. And first of all, we started out with him, not trusting us, because we were from it. But by the end of the conversation, by the end of the conversation, he was ready to throw us out of his office physically. But a year later, he was one of our champions. Yeah. When he finally realized that this was coming, and that there was no way he was stopping it.</p>
<p>51:33</p>
<p>is a cool,</p>
<p>51:34</p>
<p>jump on board, baby are jumping the pool, the water's fine. It's all nice and cool and refreshing. I'm gonna have to do it. Alright. Thank you very much. Okay, listeners, thank you very much for joining the electric utility digital transformation journey. It's a mouthful, but it is what's taking place today. Oh, I forgot to ask you. It's global. we're not the only ones that have to deal with all of this is global maybe. And he says some extent or another, but it's a global challenge that I believe that technology can solve, but it gets up it goes right back to the people. All right. Thank you guys.</p>
<p>52:12</p>
<p>Have a good one.</p>
<p>52:16</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>52:24</p>
<p>All right. Big old shout out to Michael Bates, as well as Philip Carey. Both are just top notch professionals in the world of digital transformation for utilities. They're solving big problems. look them up, get out there. You'll have all the information out on industrial talk.com. Again, I want you to make sure that you put this on your calendar is the IoT solution, wrote Congress, as well as with industrial internet Consortium. great people, great organization, great event, that's October 5, through the seventh and beautiful Barcelona and the next one that we want to make sure that you put on your calendar is the manufacturing and technology show. And that is in Cleveland, Ohio, November 9 through the 11th 2021 put the Cleveland trip on your bucket list. You will not be disappointed for great food, great people call for you. Alright, people be bright, daring greatly. That's what industry is all about. Hang out with more bold, brave, Daring Greatly people and he will change the world no legacy thinking here. Ask the question. Why not? What if Enjoy your day.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-bates-with-intel-and-phillip-carey-are-talking-about-utility-digital-transformation/">Michael Bates with Intel and Phillip Carey are Talking About Utility Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Jon Smith with Hydromax USA Talks About Transforming the Subsurface Infrastructure through Digitization</title>
		<link>https://industrialtalk.com/episodes/jon-smith-with-hydromax-usa-talks-about-transforming-the-subsurface-infrastructure-through-digitization/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 05 May 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7538</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Jon Smith, CEO at Hydromax USA about "Transforming the Subsurface Infrastructure through Digitization".  Get the answers to your "Subsurface Asset Optimization" questions along with Jon's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jon-smith-with-hydromax-usa-talks-about-transforming-the-subsurface-infrastructure-through-digitization/">Mr. Jon Smith with Hydromax USA Talks About Transforming the Subsurface Infrastructure through Digitization</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/dca310ef-a1fd-4c2d-a504-8c687dfbeb8d"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Jon Smith, </strong>CEO at Hydromax USA about <strong>&#8220;Transforming the Subsurface Infrastructure through Digitization&#8221;</strong>.&nbsp;Get the answers to your &#8220;Subsurface Asset Optimization&#8221; questions along with Jon's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Jon and the wonderful team at Hydromax USA on transforming subsurface infrastructure through digitization </strong>by the links below.&nbsp;Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JON SMITH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/jonsmith1/" target="_blank" rel="noopener">https://www.linkedin.com/in/jonsmith1/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/hydromax-usa/" target="_blank" rel="noopener">https://www.linkedin.com/company/hydromax-usa/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.hydromaxusa.com/" target="_blank" rel="noopener">https://www.hydromaxusa.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jon Smith w Hydromax USA Talks About Transforming the Subsurface Infrastructure through Digitization" width="500" height="281" src="https://www.youtube.com/embed/azPzt8B7l0Y?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jon-smith-with-hydromax-usa-talks-about-transforming-the-subsurface-infrastructure-through-digitization/">Mr. Jon Smith with Hydromax USA Talks About Transforming the Subsurface Infrastructure through Digitization</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data</title>
		<link>https://industrialtalk.com/episodes/lance-dofflemyer-with-mr-systems-talks-about-the-importance-of-unifying-water-data/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 29 Apr 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7524</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Lance Dofflemyer, Chief Data Scientist at MR Systems, Inc. about "The Power of Data and Unification of your Water Data Assets".  Get the answers to your "Water Data Solution" questions along with Lance's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/lance-dofflemyer-with-mr-systems-talks-about-the-importance-of-unifying-water-data/">Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/6e8ae649-c3ef-4967-a100-061587d4edfa"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Lance Dofflemyer, </strong>Chief Data Scientist at MR Systems, Inc. about <strong>&#8220;The Power of Data and Unification of your Water Data Assets&#8221;</strong>.&nbsp;Get the answers to your &#8220;Water Data Solution&#8221; questions along with Lance's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Lance and the wonderful team at MR Systems, Inc. on the Power of Data and Unifying you Water Assets </strong>by the links below.&nbsp;Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>LANCE DOFFLEMEYER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/lance-dofflemyer/" target="_blank" rel="noopener">https://www.linkedin.com/in/lance-dofflemyer/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/mr-systems-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/mr-systems-inc/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.mrsystems.com/" target="_blank" rel="noopener">https://www.mrsystems.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data" width="500" height="281" src="https://www.youtube.com/embed/Py3BiQqKF0Y?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>Lance Dofflemyer Interview</p>
<p>Thu, 4/29 10:10AM • 28:52</p>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, facilities, people, water, systems, lance, talk, important, process, utilities, plant, beverly, industry, insights, industrial, NOEM, ml, Rider, MR Systems</p>
<p>00:04</p>
<p>Welcome to the Industrial Talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the Industrial Talk podcast where we celebrate you industry heroes. That's right, because you are bold. I hear it all the time. You are brave. We talk about it all the time, you are just Daring Greatly each and every day, we are living through a great time and you're changing lives and you're changing the community as we speak, all around the world. take that to the bank, we are living through incredible times. It's exciting. And you know who's leading the way you you industrial professional, alright, in a hot seat in a hot seat, Lance Dofflemyer. He is the chief data scientist at Mr. systems. Now, Mr. systems, they are incredible when it comes to water. But you know, we were talking about data because there's gold in that data, the data that makes the product better, safer, asset runs more, let's get cracking data.</p>
<p>01:24</p>
<p>It's like we</p>
<p>01:26</p>
<p>just like your mining data that just makes everything better. And that's what Lance is all about. I mean, it's just an incredible that we take it for granted that water just comes out of our tap. And water is very important to our life. Absolutely, Doggone it, but it's more the fact that we just take it for granted that it's going to be safe. And that it's gonna I like it. I drink a lot of it. I got a lot in front of me. But before we get in that interview, okay. You know, I always talk about being bold, being brave, daring greatly. Those are not platitudes. Those are not just something that I just sort of, sort of, you know, stirred up and said, it was a great words, no. industry is all about bold, thinking bold, being bold, visions that are bold, that are brave, that are just like, okay, we're going to do it. Why not? Why not? and answer that question. And then Daring Greatly put it out there. Just, we're going to do it. We're gonna take action now bold, brave and daring greatly. And always talk about, hey, hang out with people who are bold and brave and daring greatly, and you're gonna just absolutely move mountains change, VA world. So you might have noticed a couple of times. She's been on the podcast a couple of times. Her name is Beverly Rider.</p>
<p>02:45</p>
<p>Beverly Rider is an inspiration. We got to our stack, our LinkedIn Beverly Rider. Yeah, just plug in Beverly Rider. And she looks at the world in a very unique way. She wants to change it. She is doing that. Right this very moment. She is an inspiration now. I met her as the Chief Commercial Officer at Hitachi America. And at that time, we had a great conversation and we were talking a lot about stuff. Find it out there on IndustrialTalk.com you will be inspired. And then she said, I'm going, I'm going to an organization called Neom. So you're going to get on your Google and you're going to type in Neom, and oh, you're going to say Saudi Arabia, and then euro are going to be dazzled by what is taking place at Neom. She has accepted a position as executive director with that organization. But</p>
<p>03:42</p>
<p>But talk about bold, brave and daring greatly. That's what Neom is all about. That's what she is doing her team, everybody in Neom. That's what they're doing. They're taking all of this great innovation that exists out there today, which it does. And they're applying it to a community, the community of the future. And I got this thing that's quoted from me, it preserves 95% of the name of nature within Neom, which is over in Saudi Arabia and its community of the future with zero cars, zero, straights, zero carbon emissions, bold, brave, daring, greatly, making it happen. How about that? You need to reach out you need to just go to that website, and you will be absolutely stunned. I remember. And I remember why my there's a lot more out there. So I'm not I'm not going too deep into it because you got to go out to that website. And I remember looking it up. And finally I said and I and at that point in time, I contacted a couple of people I said you've got to check this thing out. You've got to see what's going on there. It is spectacular. This is exactly right there. what the future looks like.</p>
<p>04:57</p>
<p>It's exciting. Beverly Rider boom.</p>
<p>05:00</p>
<p>Kudos, thank you for changing the world. That's what she's all about. All right, I want a paper, right? And pencil,</p>
<p>05:09</p>
<p>we got an A, we've got an event that I want you to at least consider going to. It's the digital summit brought to you by IoT solutions World Congress, I am running a side event when I say I am.</p>
<p>05:23</p>
<p>I have people that know what we're going to be talking about. And I just sort of sit there like eye candy and ask them questions. But I do have a utility background. And so we're going to be talking a little bit about the electric utility, right? The electric utilities, digital transformation journey.</p>
<p>05:39</p>
<p>And what makes this an interesting conversation, when you start talking about the utilities, we take that for granted, lights go on, everything works just fine. But when we start talking about bringing on alternative generation, which we've been doing for some time, but now it's really gaining a lot of traction, that puts a lot of stress on utilities. What do they do?</p>
<p>06:04</p>
<p>For me personally, it's a digital. It's an innovative solution. We're working with Intel, and a gentleman. His name is Mike Bates with Intel, and Phil carry. And he's got his consulting he, he was with Southern California Edison. And we're just, I mean, we're talking about this digital transformation, being applied to utilities, because because a Beverly Rider is is an inspiration to us. And those people that know him are an inspiration. We're going to transform doggone utilities. And that is what's going to be and it's may 11. To the 12th. You got joint sorry for the long intro. I just had to shout out to Beverly Rider and and this particular digital summit side. There's gonna be more it'll be out there on Industrial Talk. It's, it's exciting. As you can tell, I'm going to geek out on it big time. All right, let's get on with Lance.</p>
<p>07:01</p>
<p>You know, cool stuff. We live in a really exciting time, because of Lance, because of Beverly, because of Mike Bates, and Phil Carey all of these individuals that are saying, why not? Why not? Let's change the world. Why not? All right. Enjoy the conversation with Lance. Lance. Welcome to the Industrial Talk podcast, absolute honor that you have joined, and you're going to be sharing your insights and wisdom into water with the listeners of the Industrial Talk podcast. How are you doing? That? Scott? How are you? Thanks for having me. Well, it's a pleasure, because I love this topic. So for the listeners out there, let's get right to it. Give us a little 411 on who Lance is. Sure. I'm Lance dolphin, Meyer with Mr. systems. And we are a water and wastewater Integrator for the southeast United States. And all we do is water southeast, just southeast. Can you go northeast? Can you go? Northwest? As you see, I'm doing my little</p>
<p>08:02</p>
<p>thing I'm getting Can you go anywhere? We can go anywhere? Yep. I like that. I like that. All right. So what what are we talking about when we start talking about integration? What does that mean?</p>
<p>08:14</p>
<p>That's a good question. So we're in the field of process controls. And to kind of break down that that term, it doesn't really matter what manufacturing facility we're talking about. It could be a pulp and paper mill, you got trays on one side, and you got paper on the other. If you go to a you know, a cookie plant, you've got raw ingredients on one side, and you got cookies on the other world water, we have a lake on one side, and we have clean drinking water on the other. everything that goes on in between that is the process. Now, humans are really bad at, you know, controlling complex processes on their own. We're not very good at sub second decisions and staying awake 24 seven, so</p>
<p>09:00</p>
<p>I try. I try it doesn't work.</p>
<p>09:04</p>
<p>So we design industrial control systems to control those processes that manufacture whatever we want. And that's where the term process controls comes from. So what is the problem we're trying to solve here? what's what's that problem statement that we're trying to solve? Sure. So one of the issues that's come up in the water industry is really a siloed approach to water. And what I mean by that is that water utilities have historically evolved in an isolated manner. And to kind of give a background of the lifecycle of water, we have a lake on one side, and we pull water from that lake, we treat it, we send it out to a distribution system, which can range from a couple of sites to hundreds of sites that just manage moving water around the people. People businesses use that water and it goes to a collection system, and there can be a few to hundreds or even 1000s</p>
<p>10:00</p>
<p>Have collection systems, then that water is collected and sent to a wastewater plant where it's cleaned and put back into the river or lakes and the cycle repeats. So the nature of the water industry has largely evolved in a siloed fashion where each one of these facilities kind of operates on their own. And the challenge for water utilities is how do I know comprehensively what's going on in my entire watershed? Because I have all these data sources and mixed solutions that make up my water system.</p>
<p>10:32</p>
<p>So what we've been doing with utilities is, I'm gonna stop you real quick. Sure. So listeners, the process looks like this. And correct me if I'm wrong, lakes and rivers, that's where our water source, that's where our watershed where we're getting our water from there, we process it, we put it into the drinking cat category. And then there is at the other end of that drinking category or process is the collection, and then you put it back into the rivers and lakes. And then the process continues to go around and around and around. Got it, right, yep. Good.</p>
<p>11:06</p>
<p>So we've been working with utilities to really bring all these data sources into one application,</p>
<p>11:14</p>
<p>anything from a single application where they can navigate particular screens or dashboards or insights, so they can see what's going on at any facility at any given time.</p>
<p>11:27</p>
<p>And, more importantly, we've been standardizing these data sets so that they can be used for advanced analytics and data science and ml and things like that.</p>
<p>11:40</p>
<p>Why is that important?</p>
<p>11:42</p>
<p>It's important for a number of reasons. So anomaly detection is one of them.</p>
<p>11:48</p>
<p>If we can, you know, evaluate sometimes, you know, in some of our applications, there's, there's millions of data points coming in in real time,</p>
<p>11:56</p>
<p>it's quite difficult for a human to review that data in real time and make a decision off of it. And so, you know, anomaly detection is is pretty key on that.</p>
<p>12:08</p>
<p>By aggregating the data into one single pipeline, we can also introduce new KPIs or important pieces of information that are applicable to that municipality, you know, information that they would like to have had and know it's beneficial, but just had no way of getting it.</p>
<p>12:26</p>
<p>I have to, I have to ask what that example would be, I'm taking it for granted, I go to my sink, I pulled that water, it's all good. And and whatever is happening today, I'm okay. What what additional information can they glean, that makes it even better, I that's an interesting challenge that I share. So someone examples working with recently, as we had a large wastewater plant that</p>
<p>12:52</p>
<p>they, you know, they'll process, you know, anywhere from 40 to 60 million gallons a day. And they get sent a lot of water from a number of different sources.</p>
<p>13:04</p>
<p>Those sources are in other remote geographical locations. And I know the flow that they're sending, and I know the flow that the plant is receiving.</p>
<p>13:13</p>
<p>But what we what we don't know is if any flow is getting lost along the way, so by connecting all these facilities, I can ensure that the the flow that we're sending that facility is actually getting there. Or we can start to detect that, hey, maybe you have a pipe that's broken, or you have some loss along the way, I mean, just very simple. It doesn't have to be this complex, you know, ml algorithm, it could just be, you know, basic subtraction, that that can provide insights that they previously didn't. So I'm certainly 10 here, I want 10 at the other end, but if I'm sending 10 here, and I get nine here, that that's a flag that says, hey, we're losing something. And and it's important to be able to retain as much, you know, water as we possibly can. That's an important component to the whole process. Absolutely. So</p>
<p>13:58</p>
<p>let's talk a little bit about I hear what you're saying I have these siloed type of assets that I'm dealing with today, I get data from this one a data from this one, I've got multiple systems that I leverage. But I do I want to bring it under one umbrella, just want to bring it under? Where do we start? What are the actionable points? Where do we start? Yeah, I would start with the vision of what you're looking for. And the reason I bring this up,</p>
<p>14:25</p>
<p>it just kind of gives you a target and you can kind of start to make it more concrete from there. But now I would kind of ignore the the budgetary and resource constraints and really just start with what as a municipality do we want to see how do we want to connect our facilities and what type of information</p>
<p>14:43</p>
<p>and the reason that's important is because we can do quite a bit with quite a little with today's technology.</p>
<p>14:50</p>
<p>solutions are becoming much more cost effective and even even, you know, free or little to no cost.</p>
<p>14:58</p>
<p>So, you know, we start with</p>
<p>15:00</p>
<p>division, we'll go with them and say, you know, do you want to see all your facilities in one app? Do you want to control from a central location? I have to interrupt real quick, what's the pain I'm dealing with right now to push to, to push me forward to talk to labs? Like, I'm a municipal water? What What am I sitting here? I'm going, dang, we got to get a handle on this. What's that pain I'm dealing with right now. To talk to you.</p>
<p>15:26</p>
<p>Why do I want to talk to you?</p>
<p>15:29</p>
<p>Yeah, so I mean,</p>
<p>15:32</p>
<p>there is a huge need to understand what's going on at all the facilities in real time, because,</p>
<p>15:42</p>
<p>you know, we go in and work with a lot of these facilities, great people, great resources,</p>
<p>15:47</p>
<p>but they operate independently. In, that's just kind of the lifecycle of a water and wastewater plant. You know, as, as the population grows, these facilities, you know, will either build new ones, or these new disposable new ones, but often they just expand within the facility. And so you just have a mixed bag of control systems, you have a mixed bag of vendors that come in, and you just kind of have this conglomerate of systems. And it's, it's difficult to</p>
<p>16:15</p>
<p>streamline that and standardize that into one system that can operate and talk to one another. And that's really what we do is we go in and kind of evaluate, where are you at today? Where would you like to be? And how can we get you there in the most cost effective manner, which makes sense because I, me, if I was a municipal water, person professional, responsible for making sure that the water is good, making sure that I get it processed properly, the liability is probably pretty high. And if I don't have good insights into the data, I think that there's a possible risk there might be my off base here. No, that's absolutely right. I mean, it's, it's a pretty critical process, you know, we, it is, you know, we, it's not really a job, but we make the statement that, you know, we can't mess this up, or we're going to be on the six o'clock news. And that's, that's really the day to day that we live in. You know, you're right, people take it for granted that, you know, they turn on their their faucet and water comes out. And they don't really understand how many 1000s of people are behind that to make that happen. Again, amazing. That's true. That's a this truly celebration of people that I mean, again, there are things that we just take for granted as consumers of these products. Water is one.</p>
<p>17:29</p>
<p>So I sit there and I go, Okay, yeah, I approach Lance, I want to be able to get a clear picture of where I'm at and come up with here I am today, this is my future state. Let's talk a little bit about solutions.</p>
<p>17:44</p>
<p>Then when do you start pulling in the stakeholders.</p>
<p>17:47</p>
<p>So first we we engage and just see what they're currently working with, we'll do an evaluation of every single piece of technology that they're working with. And and process controls, it's, you know, we typically start even down at the center level, how we're monitoring that that process, you know, flows, pressures, temperatures, things like that, and the equipment, pumps, valves and so forth. And then we'll work our way up the topology, and just kind of get an idea of what we're working with. But we want to bring the stakeholders in very early in that discussion, because we're working with these plants. A lot of these, these great staff that are there have been there for decades, they grown up in these plants. And it's they really have, and</p>
<p>18:30</p>
<p>there's not much churn out there, thank God, I'm glad there's not that much churn out there. Yeah. So when we're talking about going in and updating their their plant, or you know, changing the way things are done, we're not just changing a plant, we're changing something that a lot of times these people have built themselves, they've developed these screens, they've developed these control systems, they were there when this, you put this system in. So you can't really go in and just say, Hey, we're gonna update this and it's going to be better, we have to understand that this is a part of who they are as individuals, this is a part of their identity. So we really need them to come on board and have their input early on discussion so that their voices heard. And we understand that we're trying to do this to help benefit them, not just the change something that they're passionate about, and they you know, they've they've created themselves.</p>
<p>19:17</p>
<p>Very wise, very insightful. Absolutely. I believe the reality is</p>
<p>19:24</p>
<p>the future, the innovation, and people like you, your company, and others are looking for ways of being able to make it better, safer, more reliable, all of the stuff that's important for a sustainable Do you find many of these water treatment facilities?</p>
<p>19:44</p>
<p>They've been around for many years?</p>
<p>19:48</p>
<p>Yeah, they've been around for, you know, in some cases, decades, and it's just a mixed bag of what's in there. And, you know, a lot of times it's it's more cost effective to expand the plant.</p>
<p>20:00</p>
<p>than it is to build a new one. And so you just have kind of generations of, of a plant within a plant. And that that, you know, makes it a little bit more difficult when we're trying to standardize and bring all this data up, you really have to work with a number of technologies. And it's possible, you know, we do it a number of cases, we're working with</p>
<p>20:18</p>
<p>one of the largest wastewater plants in Georgia right now, to do just this.</p>
<p>20:23</p>
<p>We're taking, you know, two to three decades worth of controls and standardizing it and making it one unique, standardized system that's being replicated up and analyzed, they just got tired. In this particular water, they just got tired of all these multiple systems and multiple sources of data. You can't really, if you're pulling data from one side, and another side, it's hard to reconcile or whatever what's important, there was a, I would imagine that that, that becomes unwielding, right, it just becomes a mess. It does and that. And that's a great point. Because if you want to make data rich applications, you need to spend most of your time at the edge where the data is being generated. You know, a lot of people when they think of data science and ml, they think of this top level operation where we're just going to throw some algorithms at it or throw some insights at it. And then we get this great application. But that's really backwards. Because, you know, you could have the best ml tools available, you could have the best data scientist, you could have the most pretty trends and the most beautiful graphs, but it's not going to mean anything if your data isn't good. So we spend most of our time at the edge or the</p>
<p>21:34</p>
<p>edge for the listeners. Sure. So edge is really just where the data is being generated. It's where the control is happening. It's where the process is. And so when we're building our data, we're, you know, doing data engineering on our data pipelines, we'll spend the bulk of our time at the edge or at the plant where the data is being generated. And the reason we do that is good as one single source of truth. Meaning that we want every single piece of information that I need to understand that data point at the edge, and I send it all the way up. so that by the time I bring millions of data points up, I'm not trying to sit there at the server level, figuring out what those data points are, we've already defined them at the edge and it travels with the data. So it's already scrubbed, you're just saying, here's, here's a bunch of data, I don't need that. I don't need that, that might be important, this that the other thing. And then when you do finally send it up into the cloud, where it's, you know, you put some processing on it, you've got good data. Exactly. Sounds good. Sounds all wonderful. What are the roadblocks.</p>
<p>22:39</p>
<p>So roadblocks are, you know, initially, it could be stakeholders, you've got people that are reluctant to change, and that's natural for humans, you know, we're all in that category, we all just kind of want to get the work and we've got enough good stuff going on. And when someone comes in and says, Hey, I want to change everything, you know, they're, they're pretty reluctant. And you know, you just have to be patient. I've had some people that were, you know, extremely against the idea of digital transformation at first, and you're patient with them, you hear them out, if they have legitimate concerns, you address them.</p>
<p>23:13</p>
<p>But what I found is that, you know, you can usually just work with them one on one, and, and when the over, you know, you start to understand, okay, yeah, you are having issues at your plant. Yeah, we could solve that. Yeah, we could provide that. And they kind of come around. So you know, everyone's resistant to change. But if you're patient with them and work with them, you can win them over, and they can usually become your your biggest advocates. The thing comes to mind as Can you incrementally approach improvement, in this particular case, instead of Big Bang? You just say, Hey, here's a problem. Let's let's just, let's just tackle this right now. Is that a possibility? Yeah, absolutely. It's, it's a, it's a wide spectrum, you could you could do everything from the ground up, or you could just tackle one individual problem. And you can tailor a solution just for that particular problem. We had a case recently where</p>
<p>24:08</p>
<p>they are doing, we had a couple of PhDs that were, you know, trying to do something new with the process. And the process wasn't monitor, they didn't have any control, no monitoring, no analytics, and we came in and in a week had something up and running for them that they could start collecting data, and making great decisions and tactical decisions. And, and, and, you know, let's just be candid here, it's got to be safe, it's got to be healthy. It's got to be it's got to meet all those needs, and we can't, and that's that's an important component to our, our water system.</p>
<p>24:41</p>
<p>The other area that I'm intrigued with, and especially, that is security, right? I mean, once you start to go down the road of data transformation, you're sort of, in essence opening up possible penetration points, what Talk to us a little bit about that security component.</p>
<p>25:00</p>
<p>It's really the most important in this this connected age, especially for the water industry. And it's, you know, no one's immune to attack.</p>
<p>25:10</p>
<p>So we have to be very vigilant. There's a lot of smart attackers out there and thankful there's a lot of smart people combating that. So typically, where we'll start is we'll make a data pipeline. So we'll start at the sensor. And we'll track every single stop that that data takes all the way up to the cloud. And the reason that's important is I need to know how that data is traveling even within a piece of software. And we'll have some some applications where the data might move 20 to 30 times before it even lands in the database or in user. And the reason that's important is that we'll take these diagrams and we'll work with it groups to say, listen, we're not trying to blast holes in your firewalls. We're not trying to open things by up, I need this source to talk to this destination only on this port at this times. And this is the type of protocol I'm using. And it's encrypted. You know, just having an intimate knowledge of your data pipeline goes a long way when you're working with it groups. Yeah, you want to get up front with that, too. Unfortunately, many implementations, that's security conversation is after the fact after everybody's like, yeah, that is great stuff. It has to be up front to be able to ensure the level of security but not because everybody starts talking about cybersecurity, and you're trying to prevent me from doing work, whatever it might be. And I am and you got to disagree with that, just because it's all a part of that whole digital transformation, journey, and future success. It just has to happen.</p>
<p>26:41</p>
<p>Alright, we've got to wrap it up. How does somebody get ahold of you?</p>
<p>26:46</p>
<p>LinkedIn is a great way. And I'm on I'm on there quite a bit and love the posts and love to talk to people. So that's just me there. Lance DOFFLEMYER, last name Dofflemyer. Did I get them? He got it. He got it. Perfect. All right. And I would imagine there's not many duffel miners out there in let's not get you man. You got your own little, you know, LinkedIn domain. Man. That's yeah, that's pretty doggone Cool. All right, listeners, you're gonna say to yourself, Scott, how to? I mean, I hear you. You're not. It's gonna be out on his podcast. It's gonna be out on his landing page. Just go to Industrial Talk calm and find out more. All right, Lance, you were wonderful. Thanks, guys. Appreciate it. Good talking to you. Hey, listeners, stay tuned, we're going to be right back. You're listening to the Industrial Talk, Podcast Network.</p>
<p>27:46</p>
<p>Again, lads, thank you very much for being on the Industrial Talk podcast and talking data, talking about the power behind data, everything that I mean, we need to you know, you're building a community of the future no data. You're gonna have to figure that out too. That's what it's all about. Thank you, Lance. Thank you, MR Systems for what you do. Remember, you got to go out to NEOM type in NEOM, Saudi Arabia, find out that he will be dazzled by that doggone website. It's exciting. It gives me all giggly and hopped up on goofballs. Also remember paper and pen. So let's put this down may 11 through the tail 12 2001. This is a digital summit brought to you by those wonderful people at IoT solutions World Congress. They're going to be talking about electric utility does digital transformation journey and it is a journey. You just got to start. All right. Be bold, be brave, dare greatly hang out with people like that you're changing the world. Thank you very much for joining. We are going to have another interview right around the corner. Thank you.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/lance-dofflemyer-with-mr-systems-talks-about-the-importance-of-unifying-water-data/">Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. David Reid with NOV Talks About a passion and need to innovate in the energy market</title>
		<link>https://industrialtalk.com/episodes/david-reid-with-nov-talks-about-a-passion-and-need-to-innovate-in-the-energy-market/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 30 Mar 2021 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to David Reid, Chief Technology Officer and Chief Marketing Officer at NOV about "A constant focus on leveraging innovation in the energy market".  Get the answers to your "Energy Innovation" questions along with David's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-reid-with-nov-talks-about-a-passion-and-need-to-innovate-in-the-energy-market/">Mr. David Reid with NOV Talks About a passion and need to innovate in the energy market</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/david-reid-with-nov-talks-about-a-passion-and-need-to-innovate-in-the-energy-market/">Mr. David Reid with NOV Talks About a passion and need to innovate in the energy market</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Josh Goldenhar with Lightbits Labs Talks About a fast, scalable and flexible storage solution for digital transformation</title>
		<link>https://industrialtalk.com/episodes/josh-goldenhar-with-lightbits-labs-talks-about-a-fast-scalable-and-flexible-storage-solution-for-digital-transformation/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 29 Mar 2021 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Josh Goldenhar, Vice President of Product Marketing at Lightbits Labs about "A Fast, Scalable and Flexible Storage Solution for your Digital Transformation Journey".  Get the answers to your "Private Cloud" questions along with Josh's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/josh-goldenhar-with-lightbits-labs-talks-about-a-fast-scalable-and-flexible-storage-solution-for-digital-transformation/">Mr. Josh Goldenhar with Lightbits Labs Talks About a fast, scalable and flexible storage solution for digital transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/07822c50-7296-41ac-b1b3-3da9de707f75"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Josh Goldenhar, </strong>Vice President of Product Marketing at Lightbits Labs about <strong>&#8220;A Fast, Scalable and Flexible Storage Solution for your Digital Transformation Journey&#8221;</strong>.&nbsp;Get the answers to your &#8220;Private Cloud&#8221; questions along with Josh's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Josh and the wonderful team at Lightbits Labs on Next Generation Storage Solutions </strong>by the links below.&nbsp;Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOSH GOLDENHAR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/joshgoldenhar/" target="_blank" rel="noopener">https://www.linkedin.com/in/joshgoldenhar/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/lightbits-labs/" target="_blank" rel="noopener">https://www.linkedin.com/company/lightbits-labs/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.lightbitslabs.com/" target="_blank" rel="noopener">https://www.lightbitslabs.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Josh Goldenhar with Lightbits Labs Talks About a fast, scalable and flexible storage solutions" width="500" height="281" src="https://www.youtube.com/embed/Cizn6vmgZtI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/josh-goldenhar-with-lightbits-labs-talks-about-a-fast-scalable-and-flexible-storage-solution-for-digital-transformation/">Mr. Josh Goldenhar with Lightbits Labs Talks About a fast, scalable and flexible storage solution for digital transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. John Hayes with Balyo Talks About the Power behind Automated Transportation Solutions</title>
		<link>https://industrialtalk.com/episodes/john-hayes-with-balyo-talks-about-the-power-behind-automated-transportation-solutions/</link>
					<comments>https://industrialtalk.com/episodes/john-hayes-with-balyo-talks-about-the-power-behind-automated-transportation-solutions/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 26 Mar 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7477</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to John Hayes, Director of Sales at Balyo about "Stabilizing Operations as well as Costs by Utilizing Automated Transport of Materials".  Get the answers to your "Autonomous Transport" questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-hayes-with-balyo-talks-about-the-power-behind-automated-transportation-solutions/">Mr. John Hayes with Balyo Talks About the Power behind Automated Transportation Solutions</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3d59fd36-f79d-45e5-a799-24ba5b505838"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Ricky Watts, </strong>Industrial Solutions Director at Intel Corporation about <strong>&#8220;Utility 2.0 and Modernizing Utilities Supply and Demand through Digital Transformation&#8221;</strong>.&nbsp;Get the answers to your &#8220;Utility 2.0&#8221; questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Ricky and the wonderful team at Intel Corporation on solution to modernizing the Utility Industry </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICKY WATTS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/wattsricky/" target="_blank" rel="noopener">https://www.linkedin.com/in/wattsricky/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/intel-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/intel-corporation/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.intel.com/content/www/us/en/homepage.html" target="_blank" rel="noopener">https://www.intel.com/content/www/us/en/homepage.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ricky Watts with Intel Corporation Talks About Modernizing Utilities through Digital Transformation" width="500" height="281" src="https://www.youtube.com/embed/XzaOWF0WKLg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>vehicle, Balyo, talk, distribution centers, industry, people, company, concept, driving, industrial, tech, moving, equipment, world, john, floor, expensive, autonomous vehicles, important, solving</p>
<p><strong>SPEAKERS</strong></p>
<p>Scott MacKenzie, John Hayes</p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to the industrial talk podcast. Once again, we take a journey into why industry is so doggone cool. I'm telling you right now you're bold, you're brave, you dare greatly you solve problems. you innovate like nobody's business. You're changing lives and you're changing the world. That's why we on this podcast, celebrate you, the industrial hero, that's who you are. Thank you very much for what you do. And that's why we love you here on this platform. In a hot seat in the industrial talk hotseat, we got a gentleman by the name of john Hayes. He is the director of sales at a company called Balyo. And we're going to be talking about autonomous vehicles. So let's get going. Yeah, so there's some challenges that we are experiencing. And and of course, you know that the industrial talk platform is all about innovation and being able to apply that innovation, creativity to apply those solutions to industry to be able to be better, stronger, faster, the Steve Austin approach, and Balyo is no different. We're talking about autonomous vehicles. Now, before we get into that particular conversation, let's just have a just a recap of industrial talk to Dotto again, if I keep on preaching the necessity for education, it's out there, if I keep on preaching the necessity to collaborate, that the people are out on industrial talk, and they do want to collaborate, they do want to solve problems. And thirdly, if we're talking about innovation all the time, and how that innovation is applied to each industry and how they're using that in innovation to well make you better, provide greater customer service, everything in between. It makes sense. So Industrial Talk 2.0 is a focus on being able to make that process the education, the collaboration and the innovation process simpler, because we need to bring people together, we need to be able to have that conversation in a big way. And john Hayden and the wonderful team out of Balyo, they're just like right in the thick of it. And they've got solutions that are very, very important. Now, let's get on with the interview. So we're going to be talking a little bit about the over the period of times we're finding that that labor is a very tight commodity. And yet companies need to keep going. And companies need to keep their doors open. And company needs to continue to deliver good customer service and survive in this particular unique market that we find ourselves in. And of course, the conversation has to revolve around autonomous vehicles, what do we do within the warehouse? And how do we create a safer environment of course. So john and and team Balyo have a great solution. But we definitely talk about a lot of stuff that's associated with the market today. So with that said, Here's john. JOHN, welcome to the industrial talk, podcast absolute honor that you have joined and start to share your wisdom and insights with the listeners of industrial talk. How you doing?</p>
<p><strong>John Hayes&nbsp;</strong>03:35</p>
<p>Very well, thanks for having me on today. Thank you very, very cool,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>03:38</p>
<p>man. I'm gonna enjoy this particular, you know, conversation, because it's really wrapped around and listeners, we're going to be talking a little bit about sort of that lack of labor that exists within today's market and sort of this push for autonomous or automatic vehicles. And then Fortunately for us, john with Balyo sort of understands that particular topic. But before we get going, give us a little background on who you are.</p>
<p><strong>John Hayes&nbsp;</strong>04:05</p>
<p>Well, thank you very much. I hope I have some knowledge and background I started in 1993. In the industry, yeah, I'm old. That's right. I'm getting gray.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>04:19</p>
<p>Hair I don't.</p>
<p><strong>John Hayes&nbsp;</strong>04:22</p>
<p>I started way back then started building vehicles and then went on site to install. And then from there, I was lucky enough to be kind of adopted by this industry. It was a very, very small industry in 93. And most of those folks that I work with moved on to other companies and as did I and jumped back in finishing after I got back from a project in Japan, and sent a resume to a company that happened to have probably four or five people that I was in Japan with that was another AGV company. And it just grew from there moved into sales. Then from sales and applications, engineering into More of a strategic role. Vice President of Sales and Marketing, I think that marketing is a strong component of what we do as well. And then Director of Sales here at Balyo. So I've been, unfortunately, I've been around if you say they've been around for quite some time through the HGTV concept, and now into the EMR world, and you know, some differences, the concepts are still the same, there is still moving product from point A to point B, there's a lot of technology that we talk about, you know, this is different how this works, and those sorts of things. But in the end, I think that customers or users really only care, and can really only afford to care that things get from point A to point B efficiently. And they don't have to worry about it, why put a system in, that's going to be more problems than it's worth.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>05:46</p>
<p>Yeah, for, for the listeners to define AGV.</p>
<p><strong>John Hayes&nbsp;</strong>05:50</p>
<p>And Mr. absolutely happy to do that. So he is he is kind of the catch all term that's been around for ages. And it stands for automatic guided vehicle. And you know, that goes back to the 50s. Really, a very early system, I believe Barrett was the first company that put one of those in on wires. And the fundamental principle of AGV is that path follows. So if you think about the earliest vehicle, it just ran, it had a sensor under the vehicle that looked for the wire in the floor, so the frequency frequency generator and for that frequency, but conceptually, they all do exactly that same thing today, even though most of them are virtual, using something called laser guidance using laser triangulation, they still do virtually the same thing. Now Amr is a new concept, which stands for automated or autonomous mobile robot. Really, it's a technology difference. And then it's highlighted by the way that it gets from point A to point B autonomous mobile robots path plan versus path follow. So that whole concept going back to the 50s with the wiring the floor, has been turned on this year. So use a similar technology, sensor base, much more sensor, which has a lot more sensors on the vehicle, but the vehicle itself maps its environment and then understands where it's at, and doesn't follow a defined path. It creates its own path now many companies constrain them but really that's the difference. One path plans a Mars path plan and agvs path follow. Now there are shades of grey and companies are starting to overlap AGV companies are being more Amr like but they in principle, that's really the what makes them different.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:34</p>
<p>So why is this important? What why the why is this tech important with the industry?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:39</p>
<p>Well</p>
<p><strong>John Hayes&nbsp;</strong>07:42</p>
<p>agvs have historically been very custom. So most vendors would build a custom vehicle every single time for every single customer. And the integration was difficult installation and integration because it required that line in the floor, keeping in mind that it doesn't really exist that much anymore. But it meant a lot more time in the field. So they were expensive. At the root of it, they were expensive, is the shifting to a Amar began a few years back probably 10 or more years ago with respect to ACD vendors putting controls on that we haven't vehicles ever again, being vehicles being high street Ale, which is one of the companies we use lambda in Europe, those types of vehicles platforms and putting controls on them. And then the structure of going to a controls platform that didn't require infrastructure. So that wire in the floor or the targets or those sorts of things, that concept called slam and stands for simultaneous location and mapping, and almost masters of infrastructure for use that concept. What highlight said is the fact that it's inexpensive, because we don't need anything to Matt, I mean, we use the vehicle to map the facility, we don't need any infrastructure. And the systems become smarter and smarter. So as time went on, the systems become smarter and smarter, the tech gets better. But there's a trade off, as with anything, right? That new tech is still It has great promise. But it's not as stable. It's not as accurate, generally speaking, and it's not as fast as AGV technology. So it's almost like going to you take the car concept. You've got gas powered cars, right. And you could have a drag race gas powered car, you know, like the john Porsche concept of drag car. You can have an electric car. Obviously electric car is more technologically advanced. But right now there's no drag race, electric car, maybe in the future, right? So to draw an analogy, that's kind of where we're at You can, you can have a Cadillac of a system that, you know, you can trust with an AGP concept. We'll just do the job all day long, it's a little more expensive, maybe in some ways a little, you know, maybe has a little bit more maintenance because of the awkward equipment. But you know, it works. And then there's the other side. And then there's the far side is the tech of the situation, the the tech, the Amr, Amr tech in and of itself, with respect to some of the applications suitability is great, because it doesn't require high accuracy, and it doesn't require high speed. And when I say that application will make it more clear, picking applications where people walking along, or being what we call, picking those say, in an area in the vehicles will come to them. And they will place something in the bins, that doesn't require an awful lot of speed. It doesn't require an awful lot of accuracy. A lot of integration work. But you know, that's expected across the spectrum. But when you start to get into the middle ground, and then moving over to speed and efficiency, that's where the Tech has promised. But it's not totally there yet. So you know, you're just not quite yet. Okay, this</p>
<p><strong>Scott MacKenzie&nbsp;</strong>11:17</p>
<p>is all great. Well, what problems are we solving? What What is the problem that's demanding this?</p>
<p><strong>John Hayes&nbsp;</strong>11:24</p>
<p>Well, taking tech out of it, and let's just look at it as an industry. Historically, going back many years, the problem we were solving was one of our ally, it was one where you erred on the side of the company every single time, which was, I would theoretically talk to someone about, well, we could take a person off of a forklift, and that would save you X number of dollars a year. And in order to do this project, you will need to remove this many people. And you will get what you call her rate. Typical hurdle rates in the US are 18 months or two years. So it's always been at that point about ROI. And it's completely changed. So what are we solving today, I'm driving down the highway and you'll see manufacturing plants and distribution plants with banners hanging outside now hiring. And what we're solving is an inability for businesses to find people to move product. And it is a it's a real problem. And it's one that exists this move the needle for this type of equipment, it's it's wildly popular now used to be new people were looking at moving around autonomously and would back away like what in the world am I seeing here is becoming more adopted. The ability just to get Labor has eclipsed nearly any other reasons, purchases, equipment, safety is still a reasoning, certainly. But it's the ability just to find someone. And then when you do so we did a project a couple of years back for a large shipper. And everybody knows who the big two are, it was one of those. And they said that, you know, we're looking at this project because our turnover is over 100%</p>
<p><strong>Scott MacKenzie&nbsp;</strong>13:11</p>
<p>hold a turnover a people,</p>
<p><strong>John Hayes&nbsp;</strong>13:14</p>
<p>turnover of people over 100%. So what what they say, what they said they were seeing is that one of the larger companies put a put a warehouse distribution center and down the road, and people were getting paid a little bit more problem and went down the street. And you can't blame a forklift operator, he's making X number of dollars an hour, if he's going to get a nickel dime, quarter dollar an hour more, he's going to go down the street, that's what's going to happen. But you know, one of the things that I found funny is they would say, Well, you know, eventually they come back because we pay them to come back here, but didn't have you know, you have resources bouncing back and forth and those things. And when you think about trying to run a business, when your primary concern is moving product from either a manufacturing line or through a distribution center, your primary resource is the movement is that person or that equipment. So it's gotten to the point where when you have that risk, you have to find a way to mitigate it. And that's really what we're what it's coming down to. So that I think that's the problem that we're solving today. It's interesting.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>14:24</p>
<p>Yeah, it's interesting, because I would imagine a lot of these distribution centers are not located where there's a big pool of skilled individuals. So that's also a problem, correct?</p>
<p><strong>John Hayes&nbsp;</strong>14:40</p>
<p>It's not, you know, it's funny. If you think about a forklift driver, we don't need a Harvard graduate to drive a forklift and god knows what the savvy ones are the ones that do look at the guy who just moved across the street, and take that Our our network over there. And and the ones that stay. And frankly, any forklift driver, when you look at the safety aspect, the number of injuries for forklift drivers is quite high. Simply because driving a forklift is not the most gentle thing on your body, you know, you're driving, in some cases, a 10,000 pound vehicle around, that's bouncing off of, you know, expansion joints and holes in the floor, or maybe running into things. So you have a lot of injury, you have a lot of those things, which obviously drives your costs up for, you know, insurance as well as workers comp and those things. So, you know, it's even though they may not be, you know, the Harvard grads of the world, they're getting hurt. And if you can find a way to not get hurt, then that's obviously a beneficial thing. And I think that my message has always been, you know, we don't want to put people out of work, what we want is a benefit, mutually beneficial position for these folks, I think, at least I think I would, I don't know that I wouldn't want a mindless job, or I was driving back and forth. Some of these distribution centers are 200 or 2 million square feet. Yeah, they're driving, you know, a half a mile. And by the end of this their day, they're, they're thinking about anything, but what's going on in the plant. So I think that having the ability to move folks into a position where they can do stuff with their mind versus just driving a vehicle over and over and over again, the same path, can you imagine, you know, eight hours a day, you drive the same path over and over and over again, we mean, people run into things because they just get tired mentally, they get tired, worn out at the end of the day, mentally more than physically.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>16:50</p>
<p>And I would imagine the same thing exists, there's a greater demand concept.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>16:55</p>
<p>It's there's an increased demand to I I see it out there, that there's just more movement of products. And this, this, this logistics backbone is becoming more and more important, and creating more and more demand on that. That professional that is just driving that, that forklift around. And I like the point that you talk about safety, you're absolutely spot on. I think that there's business continuity.</p>
<p><strong>John Hayes&nbsp;</strong>17:25</p>
<p>Huge.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>17:27</p>
<p>And and, and you're sure you're hitting on some great, great points. With With that said,</p>
<p><strong>John Hayes&nbsp;</strong>17:33</p>
<p>What, what's,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>17:35</p>
<p>what's the biggest pushback here? I mean, it makes sense.</p>
<p><strong>John Hayes&nbsp;</strong>17:40</p>
<p>Well, it's still a bit of black magic, and it is still a bit expensive, um, the pushback has been reduced greatly, mostly because of what's been termed the, you know, the Amazon effect. And I am part of it, and I bet you're a part of it as well. We had a conversation the other day, and you say, go get these headphones, because they're, you know, they're gonna work very well. But guess where I'm from? I'm from Amazon. There's an Amazon distribution center, I'm outside with Virginia, it's more than 50 miles from here. And with the truck stuff that we talked about a few minutes ago, the over the road, trucking that they can only do eight hours a day. Well, they pop distribution centers up around larger cities. So you're right, that the regular desire and need for automation means more people, more people harder to get. So by proxy, the automated equipment becomes more and more in demand and favorable. I think that it's it's not black magic any longer. The costs have come down. But even so, if you look at the paradigm, us versus Europe, the hurdle rate, or the internal rate of return for Europe, in many cases is five years or more. In the US early on, in conversations about this equipment, we're looking at 18 months to two years, which means that really we're looking at two or three shift operations and sometimes for it's a no brainer for three or four shift operations just makes because we're providing the vehicles that operate on all four shifts with no people if you thought about that very same operation, you have four times the number of people so the numbers start to make make a lot of sense. I think that we're personally I think this will start to make a lot of more beneficial use. We talked about this internally Balyo the other day, you know how do we kind of work towards being a more we're all responsible company I guess is the best way to say it. My view is when we can take this equipment and mom and pop companies can have Third, to take a piece of automated equipment and grow their business, then they can compete with and I don't want to, say, the Amazons of the world, but I think you kind of see where I'm going with it, they can grow their business without having to add the expense of, you know, multi shift operations they can grow and, you know, moving people again into this more mutually beneficial roles, you know, running a machine or working on things, or there's things that use your mind when when we can take this concept and it becomes less the purview of Fortune 100 companies, and becomes more available to mom and pop. I think that everybody's going to be a lot happier with what with what we can do in this world. But you know, it's still expensive equipment, expensive, the sensor basis, something else,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>20:48</p>
<p>but you're getting there. I mean, yeah, continue.</p>
<p><strong>John Hayes&nbsp;</strong>20:55</p>
<p>Yeah, the tech, when we talked about Amr, originally, you talked about the Gulf of differences, you know, the cost for EMRs are less expensive than average. And almost all cases, and the costs are coming down. Now, one of the things that we're seeing is, the average used to be kind of built jack of all trades. And that was the expectation that I could buy an ATV and it would do just anything, you know, where it could pick from the floor and put something in a rack 30 feet tall. But if you reset your expectations of what automation can do, and you're smart, start small. This stuff can be inexpensive. So you know, you pick something very simple to automate, you don't have to start. And frankly, I recommend that you don't start with a 3030 vehicle system that's super complex, the rapid pace of change within your organization would be head snap, and you would you you entire organization would be turned upside down quickly. The thing that the new tech is allowing us to do is do things like proof of concepts and those things where we can come in and put a single vehicle system in and show you in your organization, how that works, what the process changes might need to be and how to get used to them before rolling out more and more vehicles. So most all of our aging VA Mr. Brother, brother in reports to the MH I used to be called MH I think it's called MH II now material handling industry of America. And so the numbers used to be represent we would all report our numbers. In on average, the average AGV system was about five to seven vehicles. And the reason for that was just the three line items outside of the hardware, which was engineering, installation and integration. That was the time on site really. And you had to amortize that over the vehicle cost and five to seven just happened to be the sweet spot where it started to make return on investment sense, right? The new tech allows us to put vehicles in for a much lower number so people can now afford to put a single vehicle system in and learn from it. So the tech is pushing all of us forward. It really is.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>23:04</p>
<p>I like it and the what stands out would be that incremental approach, even proof of concept it I think that's great. It doesn't have to be big bang, you don't have to dig a trench of some sort. It's it doesn't have to be that complex. Now we're gonna have to wrap this conversation up. JOHN, how does somebody get a hold of you?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>23:26</p>
<p>I think the best case scenario would be to reach out via the internet. That's Balyo comm www.meliar.com. And you'll be able to reach out to us as a company there. My personal email address is certainly available. That's john dot Hayes ha ye s Balyo COMM And I'd be more than happy to help. I tend to take a more consultative approach to everything that I do so pretty little to salesy with me. So I'm more than happy to just chat with people if it's something they'd like to talk about.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>23:53</p>
<p>And if you type in john Hayes, if this just blows me away on on LinkedIn, you've got john Hayes. I was looking at him going, and I saw john Hayes 7953 blah, blah. No, that's impressive.</p>
<p><strong>John Hayes&nbsp;</strong>24:17</p>
<p>Right.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>24:18</p>
<p>All right, a couple of things that I want to put before you listeners, once again, I love the concept, and we've got the problem of up labor, we've got to be able to look at it from that. From the technology perspective, I think Valley has got an interesting value proposition. I like the fact that we're talking a little bit about the incremental approach. I think the future's bright when it comes to this and and I think if you're driving down the costs, and and trying to have that mom and pop mindset, I think you've got a great value proposition. I like it.</p>
<p><strong>John Hayes&nbsp;</strong>24:54</p>
<p>Thank you very much. All right, we're gonna wrap it up. I really appreciate you. Yeah, we're</p>
<p><strong>Scott MacKenzie&nbsp;</strong>24:58</p>
<p>gonna wrap it up on the other side. You're not go away. We will be right back. You're listening to the industrial talk Podcast Network. All right, that is john Hayes i t y e s and you definitely can go out to john hay. His Lincoln stack card is all out there and you know what? It is truly john Hayes h A y e. s. Balyo is the company go to be a lyo.com find out more about how those that solution and what they're doing. Balyo can definitely help you and your manufacturing process as well as your warehousing stuff. It's everything that's john right there, man. I'm looking at it as that card right there. JOHN, good looking guy with the beard can't miss. Alright, once again, we are talking about industrial talk to Dotto. This is where you're going to go this is where you're going to go. You're going to go to educate, you're going to go to collaborate and you're going to glue to innovate. We are all bound together without a doubt. We have ties, every industry whatever it is, let me Valley Oh man, that's important stuff and they have ties to the warehousing and and the manufacturing world. important stuff. Reach out to him. All right. Thank you very much. Be bold, be brave, dare greatly you change the world. Thank you very much for joining the industrial talk podcast. We will be right back</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-hayes-with-balyo-talks-about-the-power-behind-automated-transportation-solutions/">Mr. John Hayes with Balyo Talks About the Power behind Automated Transportation Solutions</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Ricky Watts with Intel Corporation Talks About Modernizing Utilities through Digital Transformation</title>
		<link>https://industrialtalk.com/episodes/ricky-watts-with-intel-corporation-talks-about-modernizing-utilities-through-digital-transformation/</link>
					<comments>https://industrialtalk.com/episodes/ricky-watts-with-intel-corporation-talks-about-modernizing-utilities-through-digital-transformation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 24 Mar 2021 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7468</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Ricky Watts, Industrial Solutions Director at Intel Corporation about "Utility 2.0 and Modernizing Utilities Supply and Demand through Digital Transformation".  Get the answers to your "Utility 2.0" questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ricky-watts-with-intel-corporation-talks-about-modernizing-utilities-through-digital-transformation/">Mr. Ricky Watts with Intel Corporation Talks About Modernizing Utilities through Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2ef2b9ac-bb25-47ee-a13f-8f2740812078"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Ricky Watts, </strong>Industrial Solutions Director at Intel Corporation about <strong>&#8220;Utility 2.0 and Modernizing Utilities Supply and Demand through Digital Transformation&#8221;</strong>.&nbsp;Get the answers to your &#8220;Utility 2.0&#8221; questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Ricky and the wonderful team at Intel Corporation on solution to modernizing the Utility Industry </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICKY WATTS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/wattsricky/" target="_blank" rel="noopener">https://www.linkedin.com/in/wattsricky/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/intel-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/intel-corporation/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.intel.com/content/www/us/en/homepage.html" target="_blank" rel="noopener">https://www.intel.com/content/www/us/en/homepage.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ricky Watts with Intel Corporation Talks About Modernizing Utilities through Digital Transformation" width="500" height="281" src="https://www.youtube.com/embed/XzaOWF0WKLg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>utility, systems, innovate, companies, intel, ricky, modernize, industrial, substation, talk, renewables, people, platform, world, innovation, power, conversation, run, moving, infrastructure</p>
<p><strong>SPEAKERS</strong></p>
<p>Scott MacKenzie, Ricky Watts with Intel Corporation</p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast. Another show that is dedicated to industry heroes. That's right, you if we're out there on the old video, I'm pointing right at you. You're an industry hero because you are bold, you're brave. You dare greatly. you innovate. You're changing lives. You're changing the world, and you're solving problems. Did I leave anything else out? No, I don't think so. We are all as an industry bound together. And we have these ties. Everybody is interlinked. That's why we must educate, collaborate. And definitely, you're an innovation. So keep innovating out there because we depend on you. hotseat industrial talk hotseat. His name is Ricky watts. And he is the industrial solutions director with a small little company called Intel. You might have heard of them. But anyway, let's get cracking. We're gonna be talking about utility to Dotto.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>01:19</p>
<p>Yeah, again,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>01:21</p>
<p>another utility conversation. Alo, I mean, you gotta admit, I love geeking out about this whole utility stuff, but it's really becoming a, an interesting challenge to be able to manage supply, manage demand, and innovative people.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>01:39</p>
<p>And innovative companies that constantly say this is better, better, not just for before the demand side, but better for the supply side. It is a brave new world. And this is a great conversation once again, and we're going to be talking about a number of things. Ricky's, Ricky's got some passion, big time, you're going to enjoy this conversation in a big, big way. Before we get in to that conversation. I want to just remind you, that industrial talk.com is a platform where you can educate where you can collaborate, where you can definitely work with the individuals to innovate, because we're innovation is and if you don't think that we're not bound together, that we don't have ties in industry, all industries, if you're talking about utilities, yes, it has ties to manufacturing, if you're talking about manufacturing, yes, it has ties to reliability and supply chain, and and how does that whole beautiful</p>
<p><strong>Scott MacKenzie&nbsp;</strong>02:44</p>
<p>You know, network work, it requires that you educate because</p>
<p><strong>Scott MacKenzie&nbsp;</strong>02:49</p>
<p>everybody is just learning so much. And there's a lot of innovation going on out there that you just have to keep current. And that's what industrial talk is all about. Just go there. And if you see anybody you want to reach out to do so, because they're putting themselves out there. They're looking at this world. They're very excited about what is happening and what's changing in it. Alright, let's get with Ricky watts. Again, Intel is the company Ricky watts is the individual hotseat. His card is really pretty cool out there on on LinkedIn. And</p>
<p><strong>Scott MacKenzie&nbsp;</strong>03:24</p>
<p>it's, it's funny to hear just just like we</p>
<p><strong>Scott MacKenzie&nbsp;</strong>03:30</p>
<p>had a conversation with Dean with Hitachi. There's just this level of excitement that exists with this innovation and I know that Intel, Ricky, his team, and everybody there they're looking at ways of being able to do that, that bring the innovation to make you know consumer our lives. If I'm a business our lives better if I'm just a consumer, I flipped the switch our lives better. They they are looking at the world through the lens of innovation. And I love it. That it's it's a geek fast. Don't get me wrong as a former journeyman transmission lineman, I love utilities. I love what I do. I love the people within industry just it. It just keeps on getting better. All right, enjoy this conversation with Ricky watts. Ricky Welcome to the industrial talk podcast absolute honor that you found time and you're you're a hard man to get ahold of you are running and gunning there at Intel. How are you doing? I'm doing well my friend and yourself. Wait, thank you for asking. I'm doing well because I get to talk to you. And we get to talk about utility to Dotto we get to do and I and I'm gonna geek out on this one I am I'm gonna geek out. Listeners we've been having a just a dandy conversation prior to this particular recording. And he brings the passion. There's no doubt about it. You're gonna find out that Ricky brings the passion. All right before we get into the utility to dot o Ricky give us a little background little 411 I'm looking at your</p>
<p><strong>Ricky Watts&nbsp;</strong>05:00</p>
<p>We didn't stack card. It's impressive. Give us a little background. Okay, so yeah, so Ricky watts, you can tell by my accent, I come from this little island, outside of Europe, they're all called the UK. But, but I'm living over here in the US now working with Intel looking after the industrial solutions, what we call segment market and to look after the markets within industrial, including utilities. So and let me tell you about ourselves. So I spent 28 years on the road, I've lived in China, I've lived in India, I've lived in Europe, I've lived in six or seven places in the US, Russia, Nigeria, Middle East, you name it, I've been there. So I came out of the telco world Originally, I was trained as a radio engineer, satellite broadcasting, moved into the software world, I've done many, many roles was in South Africa for five years, you know, working on modernizing their comms infrastructure. But nowadays, I'm really focused on what we call, you know, these industrial segments in the utilities market. And</p>
<p><strong>Ricky Watts&nbsp;</strong>06:03</p>
<p>what I'm trying to look at is from an Intel perspective, there's a lot of technology that we talked about, that's coming in your around this utility to dot zero, yeah, how an Intel and how can we bring these technologies together, that really innovate, drive to the next level in terms of what we can do here? You know, the the reuse of renewables in the manufacturing? How do we use power? How do we generate power? How do we understand the use of that power, all of those system level activities, bringing all of that together, and that's really one of the passions that I got is bringing all those pieces of my background together to drop down</p>
<p><strong>Scott MacKenzie&nbsp;</strong>06:44</p>
<p>in the utility space as a whole, on very reluctant to change, because they have a system that is pretty stable. And very, we take it for granted here in the United States and others where we didn't we flipped that light switch on it is on what is driving the necessity for utilities to innovate and change?</p>
<p><strong>Ricky Watts&nbsp;</strong>07:06</p>
<p>Well, I think it comes from a few areas.</p>
<p><strong>Ricky Watts&nbsp;</strong>07:10</p>
<p>You know, there's if you look at it from the fact that the utilities are looking at how they use in power and how they're generating power, okay, so those are the two things the usage and the generation side of it. So look at the generation side of it, we know that we're getting a lot more things on the renewable side company, wind, solar, these renewable things that are coming in micro grid technology, solar powers on people's roofs, with, there's a lot more places that we're generating power than we did before, when it was generated at the central plant, you know, if it was nuclear, or coal or gas or whatever. Now we got power being generated everywhere. So they got to be how do they do that? How do they bring these things together? That's a challenge for them. You know, how do you distribute that power? That's a real big challenge for them as well, then, of course, we've got the impact of governments, whether it's the US government, whereas the EU government doesn't matter. governments around the world are saying, hey, one of the things we got to look at is this idea of climate change, you know, you hear it all the time, you know, and how are we affecting the planet and through the use of our power, so there's regulation that's coming, that's driving change as well, the regulations coming down. So we've got renewables coming in, which the the utility companies want to tap into, they want to do it intelligently. They've got government regulation coming, and then I'll go down to what is his brass knuckles? Can I reduce my cost, and you know, how important that is to utilities, you know, they're regulated, the way that they charge is very much driven by you know, regulation. So they got to look at how they can reduce a car. So these three or four things that are going on is saying, hey,</p>
<p><strong>Ricky Watts&nbsp;</strong>08:51</p>
<p>what I'm doing today, can it be done differently? Can it be done more cost effectively? Can it allow more flexibility? And can it reduce, you know, the use of carbons, okay, so reduce</p>
<p><strong>Ricky Watts&nbsp;</strong>09:05</p>
<p>carbon usage in the way that I use and consume power? So that's the technology that I think we've been working on an Intel is looking at those things, how can we do that, and that's what you call that utility. 2.0. So and that's really about modernizing, whatever call the utility infrastructure, and where I focus on where we've been focused on a team is much more on what we will call the operational side, the control system side, you know, you talked about the idea that the socket, you know, plugging in power comes out the systems that are doing that have been there and designed over many, many years. You know, I mean, it's a very reliable and robust infrastructure. Yeah. If you're gonna modernize that you better be sure you know what you're doing when you do.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>09:50</p>
<p>So listeners what I hear and I think that this is an interesting conversation from for, from the perspective of industry to dot O. Utilities as a whole have to really run</p>
<p><strong>Scott MacKenzie&nbsp;</strong>10:00</p>
<p>With multiple generation options, you know, they're just like these micro grids that exist out there. And that that reality, unfortunately, or fortunately, or whatever you want to call it is not going away, and it's going to be bigger. That's one, two, there's a lot of pressure from a regulatory perspective, governments, what are we doing? How do we manage climate, all that good stuff is also impacting that utility. And of course, utilities are not that I'm telling you, I'll be the first to admit, I don't want my power to go up. And therefore the utilities are obligated to make sure that that pop power is down. And then</p>
<p><strong>Scott MacKenzie&nbsp;</strong>10:38</p>
<p>how do you take that, that soup of dynamics and be able to control it in such a way that delivers power to my house? Me because it's already and others and manufacturing in a stable way? Did I sort of summarize that up? You did you did you know that. So you can use it on a bumper sticker, it's, it's a bit lengthy, but you can use?</p>
<p><strong>Ricky Watts&nbsp;</strong>11:02</p>
<p>Yeah, it's like what I'm coming to you when I'm moving,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>11:06</p>
<p>you're gonna run into something because it's too long.</p>
<p><strong>Ricky Watts&nbsp;</strong>11:09</p>
<p>But, but your point is very valid. So let's try and break this down. So you know, the most difficult task really is that those systems that you talked about, that are out there today that have, you know, involved in the distribution of power, so we've been looking at the substation market, you know, substations are absolutely critical in the distribution power, you know, they're very complicated, they've got a lot of legacy systems in them, they've got a lot of operation systems, what we're working on inside Intel is, we want to modernize that infrastructure. And we want to modernize it on a modern compute platform, you can take these things, these applications that are running in this environment, the manual part stays the manual part, but the systems that operate and run it and look after those that are what we will call the legacy appliance, they sit on an old piece of equipment, we can now modernize that and put it into a modern type of computer architecture. Now, it takes time to do that, you've got to make sure it's safe, you've got to make sure it's secure, you've got to make sure you're complies to the standards, you know, and ultimately, the most most important thing is any new technology should never result in you making things worse than they were before. It must improve, okay?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>12:27</p>
<p>You want to shut initiative down, make it worse. And I guarantee you people just, yeah, they're coming after you.</p>
<p><strong>Ricky Watts&nbsp;</strong>12:34</p>
<p>So you start there. So we've been building that we've been working with utility companies on this modern computing infrastructure, taking those legacy systems, moving them on to a modern compute infrastructure.</p>
<p><strong>Ricky Watts&nbsp;</strong>12:48</p>
<p>But you talk about utility 2.0, why is that important? If you do not get those systems modernize, you will never truly be able to get to the next level. Because you cannot bring in new technologies such as AI, you can't bring in new technologies that are going to be connectivity, you're not going to be able to upgrade and add in new services, you're not going to be able to innovate, but the level that you want on the usage, you talked about the usage, you know, if I'm going to look at usage, how I'm intelligent, the using power, where the word intelligently comes in, well, what does that mean? I need to look at data, I need to analyze how I'm using something. Am I using it efficiently? Are my systems using it at the right time? Can I match the usage of my power, maybe to one, I've got a renewable this generate the sun shining really well today? Therefore, I'm generating maybe more electricity from renewables, could I map that to somehow at the factory and that the guy can up his production or that time, whenever it sounds kinda like Star Trek II, but that's a reality, what's what intelligence is, and you need a platform that can host those systems allow renewables to be very flexible in terms of the way that they come in, and then map that to the usage on the other side. And that's kind of what I will call that common platform at the substation that allows to connect the control systems with what we're going to call the evolution of these intelligent systems on the usage side as well. So you know, when you talk about utility to Rado, number one thing, let's start looking at modernization. As we modernize, can we database it, keep it running, keep it safe, keep it secure, hey, I can lower the cost as well. By the way, this is a lot cheaper, these 26 boxes that you are paying for, we can now put them on one box. Cheaper, smaller, less power. Now we've got that then we can start to sort of do some of the other things. So again, we're on a journey. absolutely the same doesn't. As you say, I didn't switch off the lights on a Friday night and Monday morning. The world has changed. It's not like that. But we definitely didn't reboot it. Yeah, we're done.</p>
<p><strong>Ricky Watts&nbsp;</strong>15:00</p>
<p>Quick finish.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:03</p>
<p>No, you didn't thank God, you didn't reboot it. Java's coming out your socket that you know.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:10</p>
<p>Right.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:11</p>
<p>What is interesting from A to point out is that you bring up a good point about the necessity to truly modernize the realities in the marketplace, specifically within the utility area is that these these generation sources are not going away the necessity to be able to manage that demand side. And it is really a data driven solution. Can I incremental eyes it?</p>
<p><strong>Ricky Watts&nbsp;</strong>15:41</p>
<p>My approach, it's like, take a substation over here. It's a, it's a substation, and then and then approach it from your perspective. Yeah, I actually think I mean, there's two ways to do that, you know, again, I'm not saying you just throw everything away. I mean, you know, the stuff out there that works, you know, so what you do is you look at your infrastructure, and you start modernizing it incrementally bringing new things. So I always say, you know, again, let's, firstly, you've got to go for a lot of testing and proving and make sure as I say, you comply. Then you look at your substations, you say, okay, so where can I start on this journey? How do I do this? Okay, so you can bring in a substation, so yeah, this concept, and you've probably heard of it for Brownfield Greenfield. Yeah, yeah, I'm not saying that you have to rip and replace everything in one go, like, oh, let's take the whole grid and shut it down. And then, you know, hey, give us a year, we'll turn the grid on next year, we will be good to go. Okay. That's not it's gonna be incremental. So you're bringing in we we work with the utilities, we install the platform, we start with the simple stuff, first, less intrusive stuff, you know, that's in the in the substation, maybe some of the lesser critical things, we don't want to get protection relays yet, maybe just some of the distribution stuff, we start bringing that in. And then what you do is you eventually you start a migration path of the services bit by bit in the backend, what you want to do is make sure that your control systems environment,</p>
<p><strong>Ricky Watts&nbsp;</strong>17:07</p>
<p>are all systems green, is everything working, okay? I need it to be easy and consumable. So the system technology that's at the backend, that says, hey, you know, I can now see a new computer screen with new things that are going on, I can compare that with my legacy, we need that fusion of what I would call, hey, those are old systems and those new systems so and you'll start moving them across one by one. So yeah, incrementally, we'll look at the systems and the technology in the substation, move it slowly across. And eventually, you'll get to, you know, sometime in the future, you know, a platform that really, I suppose this replaced all of those legacy assets, you know, from a compute environment, all the compute control stuff that we're looking at, there'll be system level control that goes not just back to control systems, but, you know, technology to interface to that as well, you know, not just for the utility company, but for the people that are using the power as well. So you know, that management aspect that we talked about, that orchestration system needs to come both ways. I, as a user, need to understand what I'm doing. So I want to have some, I want to have some understanding of what's going on</p>
<p><strong>Ricky Watts&nbsp;</strong>18:16</p>
<p>a company like pg&e, Florida light and power, he patrols these companies. Yeah, they want to manage and understand their grid as well, from a generation perspective, am I doing the right things? Am I doing it safe? So you're going to see control in a way, go to directions, it's going to go to the end user, and it's also going to go maintain is, you know, with the the generator as well, you know, the utility company that's doing it, because I think that's important. If you truly want to innovate. Me, and you, as users have got to understand what we're doing our impact where it's coming from? I mean, wouldn't you like to know, when you're doing something today? What's the power coming from? Is it coming from renewables? Is it coming from nuclear? Is it coming from coal, you know, because now, you know, we say to ourselves, well, I didn't get the socket result? Well, you know, the kind of nice to know that, well, if I did it, the things I want to do, I don't know, as a user simple stuff. If I switch the washing machine on in the afternoon, I use renewable power. So my impact on the environments produced, if I do it in the middle of the night, simple example, I'm going to use power that's being generated from gas. So my carbon footprint goes up. So I think I know it, I think I sort of, I guess I'm geeky or whatever. But I like the idea that if I think of the younger generation now that are very aware of these things, giving them that information, allowing them to innovate with those systems as well. So again, incremental change, very safe, very secure, modernisation of the systems in a very, you know, controlled way. Once you get that and you start to accelerate and you'll see that accelerate</p>
<p><strong>Ricky Watts&nbsp;</strong>20:00</p>
<p>As we seen the need for, you know, new systems coming in, you'll be able to innovate new services. I mean, there was a fascinating thing. I believe in the telco world, they used to take about 18 months for a new service to come in. Okay. We know I just got to step in and seems like everything takes 18 months.</p>
<p><strong>Ricky Watts&nbsp;</strong>20:20</p>
<p>You know, every project that you know, you've been on it, ah, it's about 18 months to deployment. It's like, Yeah, but it is funny. It used to be two months, but it used to be about 18 months for service to be generated a new service in the telco world prior to the modernization of the infrastructure. Wow. Now they can bring in new services, my understanding is in the 15 to 30 minutes. Think about that. I've got a new idea. I want a new service. And, okay. In the telco world, you could argue, well, I've got a new app or something that doesn't matter. In the if you think about the utility isn't utility to Dotto. I don't know what those services and those applications are. But if I want to change something, I want to do something. If if an idea takes 18 months to implement, again, that's an awful long time for impact. So this technology transformation is going to allow many different things to happen. Again, I'm going to be often the if you know it, but you're absolutely right, you're talking about speed to realization, right, you're compressing that time, which is just super important. And it sounds like you're saying I'm going to remove the roadblocks. I'm going to remove the friction, and I'm going to make it as easy as possible. So nobody has an excuse. Yeah, exactly. That's, that's what I that's the journey I think we're on Yeah, I think we start off with the basics, safe, secure, reliable, high performance, we modernize the compute platforms to do that we reduce the cost of doing that for the utility companies. If we reduce that cost, that gives them more opportunity to innovate. I mean, we always know, if I'm saving money, I'm more likely to continue to do something, you know, bottom line. Absolutely. That's, that's important. I agree with you on that. So if you're looking at that transformation, and you know what it's like, there's a trust factor in any new system, especially who you tell it is, you know, the engineers and the people that run those systems, they've been doing it for a long time. They know what works, they know what doesn't work, you know, so when they see innovation, they're going to be very cautious. But when we reached a tipping point, where the trust levels of that innovation have passed, the point of this stuff works, it's, it meets absolutely all the requirements, it meets the safety standards, it meets the security standards, once they get that level of trust, and you start to see it, I think what you're gonna see is you're gonna see that rat curve, that that evolution go really, really quickly. And I think we're probably a little way away from it now in terms of that curve moving up, but we're a lot closer than we were two or three years ago, and you and others within Intel, and what you're trying to do requires an education, you're looking at an industry that has been very successful at delivering quality power for a long time. Yeah. And, and there is that need to educate. And I think you guys are doing a good job at that. And this conversation is always necessary, and it just takes time for people to consume it. Let me ask you this. Is This Really? I mean, come on, let's be truthful here. Is this pie in the sky? Or is this doable stuff? It's doable stuff. It really is doable stuff. I mean, you know, I've been working at this for a long time with my team. I've been working, you know, looking at many systems, the interaction, the systems, Ai, you know, modernisation of grid infrastructure is really doable. It works. It does what it says it does on the tin, you know, so we're proving it, we're making sure to do your point about training and educating and gaining that trust. You know, we're not doing this without going through a lot of work with the utilities companies to make sure that they are absolutely.</p>
<p>&nbsp;</p>
<p><strong>Ricy Watts&nbsp;</strong>24:12</p>
<p>On top of this, they understand it, they agree with you, it meets the requirements, all the stuff that they need to know like, imagine that you're not just operating in a vacuum, you're not just sitting there going, Hey, we're around this water cooler and and we're we're drinking our own Kool Aid. No, you're incorporated and you're bringing in from a collaborative perspective, the professionals that are out there in the utility market, correct? Yeah, yeah. be working with the utility complex. We're working with the supplier community as well. One of the things that Intel does really well is obviously we built this thing called a chip. You know, we would never use that what what up guys do</p>
<p><strong>Ricky Watts&nbsp;</strong>24:49</p>
<p>you know?</p>
<p><strong>Ricky Watts&nbsp;</strong>24:52</p>
<p>You know, what we do is and you know Intel does really really well, is that what they do is they build from that up with state</p>
<p><strong>Ricky Watts&nbsp;</strong>25:00</p>
<p>Say, Hey is a compute platform. And they work with the ecosystem so and a utility would be an end user, but they're system integrators that need to be involved companies like black and Veatch and people like that. Yeah, there are suppliers like ABB and Siemens and Schneider's, we need to work with those guys as well. So it's not just about Intel. And what we're doing, it's about this entire community, evolving atashi, these companies like that they're innovating. So they're innovating</p>
<p><strong>Ricky Watts&nbsp;</strong>25:30</p>
<p>at the same pace that we're innovating. So by working together with them, so not only working with the utilities company to show the architectures that can work showing the compute platforms that can work, working with companies, Dell, we provide platforms, companies like VMware, that provide software platforms that are optimized on Intel, to run their workloads. ABB Siemens, system integrators supply companies, we need to work with the entire value chain on this transformation as well. It's not just about Intel, it's not just about the utility. It's about everybody in that value chain, you know, and that is critical to us. And again, so we work with our partners, we innovate, we show what can be done, we keep innovating, we look at their performance metrics, we work with those companies. And ultimately, what we do is we build a system of partners, an ecosystem that deliver to what the utility is going to need, because the utility is going to go back into its supplier and say, Okay, I love what you're doing. Where do I get it from? I want it. What am I?</p>
<p><strong>Ricky Watts&nbsp;</strong>26:38</p>
<p>Okay, I have a great thing, but it's just in a lab. You know?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:45</p>
<p>We got to make that is a good, good point. That is I</p>
<p><strong>Ricky Watts&nbsp;</strong>26:51</p>
<p>I liked the fact that you were talking about that value chain. I'm not sure I just what's interesting, and maybe I could be completely wrong is I see more companies willing to collaborate, and take that little and and take a little slice of that pie but and work with people such as Intel, and so on, to come up with a solution that truly is beneficial to the end user made the manufacturer that whatever it might be it, I'm just finding it more and more each and every day. Yeah, no, I would agree. I get Yeah. You know, we're all people. I mean, I know. We're all companies, we're all run on profit and loss. I'm not saying that you, you throw the baby out with the bathwater. Everybody wants to be competitive. Well, yeah, you know, what I found in this when I have these discussions, whether they with government, people, whether they're with utility companies and partners, whether they're with my family and friends, there's a genuine desire these days to be aware of what we're doing around the planet. And I know it sounds cliche, yeah. But you get that in every company that I'm aware of has this interesting thing called rise, which is really, you know, our impact on the environment. We call it the rice strategy. You know, we want to be looking at renewable sustainability, real key key values. Most other companies I mentioned before, whether it's ABB, Siemens, Schneider, they all have the same values as well. You know, we're as much responsible for the profit and loss of our companies our company's success. But we're also within those companies. We're becoming very aware. So when you talk about that partnership and that collaboration? Yeah, of course, we all want to be competitive. Absolutely. But ultimately, we want to work together. And the reasons we want to work together is because I think you're seeing this align goal that comes through all companies in that value chain, even to the end users. I mean, I want to be aware of what impact I'm having on the environment, equally as much as I want the companies that I buy services and goods from, to be aware of that as well. So I think that responsibility coming in that enhances that collaboration again, absolutely. I know that companies that we work with are going to want to be competitive, they want to want to say, Hey, you know, my widgets slightly better than the other guys. But collectively, we are all working towards bringing that utility to that zero, through. You know, we need everybody on board working that we need the utilities, companies, we do governments, we need supplier community, all of us working together. And again, I've seen you know, I've worked collaboratively in Europe, in in the Americas, in Asia Pacific as well. Everywhere I see I see a genuine ness of genuine way of working, wherever you are. So yeah, I'm seeing that kind of help create that kind of momentum, as I call it and keep and keep moving forward. So yeah, collaboratively with respect, but also maintaining competitive as well, which is what you want. You need competitiveness. you innovate through being competitive, competitive, as well. You're amen to that. That's a whole nother conference.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>30:00</p>
<p>You're spot on that one big time. All right. We're gonna have to wrap it up, unfortunately, Ricky, I love this conversation.</p>
<p><strong>Ricky Watts&nbsp;</strong>30:09</p>
<p>Yeah, I agree with you 100%. Hey, are you active out there on LinkedIn? I am. Yeah, you can see my LinkedIn profile on there. Ricky Watts? So yeah, absolutely. You know, anybody wants to reach out to me, please do happy to talk to anybody working in this area. So, you know, you know, as I say, you, you can see, it's my passion. As much as it is, I work within the company, we've got bad deliverables. But I am really passionate about this utility 2.0 concept. I actually think it's just,</p>
<p><strong>Ricky Watts&nbsp;</strong>30:41</p>
<p>to me, it is one of the greatest evolutions that I think I'll ever be witnessed. In my lifetime. I mean, it for the right, yeah, I agree with you. 100%. It's a, it's really an exciting time. And it is bringing some of the best innovative companies together to solve real, real challenges and opportunities. For the for me a consumer and I like that there's nothing I can argue about that. It is it's going to be great for you. It's gonna, it's going to be great for our kids and our grandkids. You know, you know, I say I'm passionate about it. And the grandfather makes important to me. So yeah, anybody would like to reach out to me, find out what we're doing and Intel and my team is doing, please do. Happy to be part of the podcast today. Thanks for the opportunity to talk to you and to talk to your listeners. Now. listeners. That was a dead frickin sexy conversation. I enjoyed it. We're not going to hear you're going to you're going to say Scott, I need I need more time to get that contact information, fear not. We're going to wrap it up on the other side. I'm going to have all of that information on Ricky's podcast out on industrial talk Comm. Stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>32:03</p>
<p>What did I tell you, Ricky, thank you very much for being on the industrial talk podcast, sharing your utility, your insights into how to just make that whole grid, more modern. pushing the envelope. Really just love what what's taking place in your team and Intel and the desire to be truly innovative when it comes to the utility space supply, demand, all the good stuff that's associated with it. All right, reminder, gotta go out to industrial talk.com. Industrial talk.com is where you're going to be able to educate, collaborate, and definitely innovate with people like Ricky, his team, Intel, everything else they want to connect. Go to industrial talk. COMM find out more, because I'm telling you right now, you will not be disappointed with that. Ricky guy. All right. As a reminder, be bold, be brave, daring greatly. Yes. Reach out to people that are bold, brave and daring greatly and you know what you're gonna do? change the world. That's what we're all about. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. Stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ricky-watts-with-intel-corporation-talks-about-modernizing-utilities-through-digital-transformation/">Mr. Ricky Watts with Intel Corporation Talks About Modernizing Utilities through Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System</title>
		<link>https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/</link>
					<comments>https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 22 Mar 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7461</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Dean Bushey, Transportation and Mobility Expert at Hitachi America about "The Power behind a Connected Transportation System".  Get the answers to your "Connected Mobility" questions along with Dean's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/">Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/66320046-2bb3-43b1-b650-b9160edb5346"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Dean Bushey, </strong>Transportation and Mobility Expert at Hitachi America about <strong>&#8220;The Power behind a Connected Transportation System&#8221;</strong>.&nbsp;Get the answers to your &#8220;Connected Mobility&#8221; questions along with Dean's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Dean and the wonderful team at Hitachi America on innovative solutions for the Transportation Industry </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
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<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System" width="500" height="281" src="https://www.youtube.com/embed/gx7e6BqJJTs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>hitachi, dean, transportation, transportation system, people, optimize, airplane, talk, vehicles, industrial, mobility, solution, collaborate, connected, innovation, world, customer, company, goods, exciting</p>
<p><strong>SPEAKERS</strong></p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get right Welcome to the industrial talk podcast absolute honor that you have joined this platform that celebrates you, you industrial hero, you're bold, you're brave, you dare greatly. You solve problems, you innovate, because you're innovation issed. And you're changing lives and you're changing the world. That's why we celebrate you on this particular podcast.</p>
<p>00:42</p>
<p>You know, what?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:43</p>
<p>industry has changed so rapidly? It's an exciting time. And if you're thinking about getting into a career into something that is exciting, yeah. Industry, is it because we are talking innovation like nobody's business? Now in the hot seat, gentlemen, that by the name of Dean bushi, he is with Hitachi America, he is the transportation mobility shmi, or subject matter expert there. And I got to tell you, if there's a topic that needs to be discussed, it is definitely that one, let's get cracking. So, so what's great about this? So what's cool is that Dean massive skills, massive skills, stack card is just dripping with skills. And he we talk about connected transportation systems. Now, you're saying to yourself, Scott, why would we want to do that? And it's everything moves by some form of transportation? And can we improve upon that? Oh, yeah. Oh, absolutely. We can, people like Dean, Hitachi America, and others, they're really exploring the innovation that is needed for that particular next generation, that ability to be able to focus on a customer 100% in their transportation, in their logistics in their supply chain solution. And it just gets down to that connected capability to be able to see exactly what's going on. It's exciting, and it can't be done. This is not pie in the sky stuff. This is not something that you're gonna say that it's just not gonna happen, we're gonna still deal with it, no, this this, whatever we call this next normal, has really created a sort of a focus on some of the challenges that take place within our transportation system and the need to be able to bring in electrification, the need to be able to think about autonomous vehicles. Just in the last mile, there are so many subjects, and and topics to discuss in this particular, you know, if you look at a transportation, supply chain, you know, logistics, it's all there and connected. Before we get into it. Just FYI, I want to be able to just sort of once again, plant your seed, the industrial talk is all about education. Got it. Dean's right here, educating, it's important, you got to stay ahead of that. You got to collaborate, you don't have Dean and company, they collaborate with a number of other companies to be able to come up with solutions that truly meet customer's needs. And then definitely innovate. The future is truly an innovation as type of platform it it really pushes the envelope, and it's an exciting time. The industrial talk platform is sort of going through a an upgrade, shall we say an industry industrial talk to Dotto, that means we want to be able to facilitate that education and get the greatest and latest information on whatever you want to talk about that innovation that's out there that will make you a better company that will make you a better professional, and to be able to collaborate with these individuals that will say, Hey, we want to do it with you. We want to be able to create and change the world by collaborating and then finally, deploy an innovation, deploying innovation that truly transforms the world. That's what industrial talk is all about. That's what the two dot o focus is going to be on. There's a lot of great stuff out there a lot of wonderful conversations to have. And I'm telling you right now, this guy right here on this side of the microphone is absolutely jacked. All right, deep transportation, mobility, subject matter expert. And I mean, we just scratched the surface in this conversation. And he's the go out to a stat guide. It's it's deemed dash bushing. That's bu sh e y. Find them reach out to him. He wants to connect. And he is an absolute wealth of knowledge. And I'm telling you, once again, we're just scratching the surface because when we start talking about connected capabilities, we're talking about utilities. We're talking about the necessity for cybersecurity. It just never stops. Alright, let's get cracking. Enjoy the conversation with Dean bushi. Dean, welcome to the industrial talk podcast. Thank you very much for finding time in your schedule to talk to the listeners. How are you doing today?</p>
<p><strong>Dean Bushey&nbsp;</strong>05:13</p>
<p>I'm doing fantastic. Thank you for having me on the show.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>05:16</p>
<p>I love it. And he's with Hitachi America. He is a subject matter expert when we start talking about transportation and mobility, but I'm not going to talk about it you're going to talk about, give us a little 411 on who Dean is, and where do you come from and why you're such an incredible professional.</p>
<p><strong>Dean Bushey&nbsp;</strong>05:31</p>
<p>Sure, I've got a military background, I spent 25 years in the military as a pilot and manner leader.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>05:40</p>
<p>Hola, Hola. Hola. Hola. You just can't gloss over that. I'm looking at your stat card out on LinkedIn. And I'm still trying to find pilot. And that would have been just really great to include there because I would be just all geeked out now. Now I'm geeked out now You caught me off guard because I'd rather talk about that.</p>
<p><strong>Dean Bushey&nbsp;</strong>05:58</p>
<p>Well, if you want to talk about flying airplanes, I love flying airplanes. I went to the Air Force Academy and I went down to pilot training in Arizona, I spent three different tours overseas, flew seven different airplanes, got some combat time, flew unmanned aircraft. So we did a lot of different things in the military, which prepared me for long range transportation, a lot of the time I spent was in C fives the biggest airplane we have. So we were we were talking about how to optimize the flow of goods and services and people. introduction into my own transportation, mobility. And then I got a PhD in computer science, went back to the Air Force Academy, taught back there a little bit. But then they put me out in unmanned aircraft where we were trying to have the aircraft deployed overseas, and the pilots back in Dallas, or in Las Vegas, or in Washington, wherever the pilots may be. So we were trying to optimize the flow of information back and forth. The video and the command links via satellite to airplanes that were long range a bunch of different places. So</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:07</p>
<p>I have to was there ever a delay? Like I mean, if you've got that distance, if you're, you're flying over, you know seas, and you've got your command here and in North America, that was there ever, like an information delay?</p>
<p><strong>Dean Bushey&nbsp;</strong>07:19</p>
<p>Yeah, there's three quarters of a second delay each way. So when I move this way, with the stick three quarters of a second later, the airplane will do that. But it takes three quarters of a second to come back for me to realize the airplane did that. So it's about a second and a half delay via satellite, which makes it really tough to land via satellite. That's usually why you have a local unit that captures the airplane and lands, the airplane locally.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:49</p>
<p>That's a whole nother conversation that I would love to have. I think that's just but we can't because this is industrial talk. And we got to talk about transportation and mobility and the challenges associated with it as I push that whole other subject to the side, and I'm not very happy with that. Thank you very much, Dean, appreciate you catching me off guard with that. Sure. Anyway. A lot of conversations with a lot of professionals that have been on the on the the industrial talk podcast, talk a little bit about that, that the challenge is going forward mobility wise. In the transportation, the challenge is this whole conversation about automated vehicles and autonomous autonomous vehicles, all of that is just this big soup of interest. But how do you how do you make? Oh, how do you make sense of it? Where do you go? What do you start first, Dean?</p>
<p><strong>Dean Bushey&nbsp;</strong>08:42</p>
<p>Yeah, that's an interesting discussion. So I view transportation as going back to the old movie planes, trains, and automobiles. And it's really moving people and goods across all of those spectrums. So if you get focused just on making a car drive itself, or making a train super efficient, and on schedule, I think you're missing the boat really for, for me, it's about getting you or a package from its warehouse to its final destination. And then if that involves a lot of different modes of transportation, whether it's the delivery guy, which is last mile, whether it's putting it on a train, putting on a ship, putting it on one of my airplanes, and I'm going global, all of that comes into factor. So you as the customer and we talked about a little bit of yo care where the package started, you just want it tomorrow. Well, that's a whole transportation system. That's got to be integrated, optimized, examined, and then from a company like Hitachi, we're really into optimizing the flow of information and goods and services. That's where we can come in and make a big difference. But it's it is an information question, right? It really is.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>09:58</p>
<p>I mean, I think the The The, the, the infrastructure and sure it could be optimized, but it's really a collection of data and that that ability to be able to decide on what that data means, right?</p>
<p><strong>Dean Bushey&nbsp;</strong>10:12</p>
<p>You are correct. And you would actually maybe, or maybe not be surprised that how a lot of this information does not flow smoothly. There are different API. So if I'm trying to get information from a cell phone, and an autonomous vehicle and a train, and maybe a traffic stoplight, all of those have sensors, they're all information providers. But those those if that information doesn't actually talk to each other real smoothly. So the key to make a connected transportation system, and that's really where my that's it, that's</p>
<p><strong>Scott MacKenzie&nbsp;</strong>10:43</p>
<p>the that's the term Go ahead.</p>
<p><strong>Dean Bushey&nbsp;</strong>10:45</p>
<p>That's, that's the secret sauce. So connected transportation system, making a smart, which is what you were hinting at, is getting all those various data sources to one communicate. And then when you need and then to, you need to adjust them at three, you need to make smart decisions for you. If you're the customer, I need to be able to answer questions you may have like, how do I optimize the flow of this traffic through this neighborhood? Or how do I optimize the flow of my palette from beginning to end and its journey?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>11:17</p>
<p>See, this is where it seems like a huge challenge. I mean, it's massive, because if you just go out to the the Interstate, you see trucks, you know, you go to the rail yard, you see a bunch of I mean, it's just full of stuff, and we move stuff all over the world. Right. And, and in that network, there's there's inefficiencies. Where do you Where do you just sort of, from your perspective, where do you just start like, with that incremental approach? Yes, we got this. Yes, we're talking about this, but let's just start here. Greatest bang for the buck? How do you answer that? I don't know how you start? I mean, who brought up? You brought up street lamps? And I'm like, yeah, you could, you could do that, too. You know, I mean, please?</p>
<p><strong>Dean Bushey&nbsp;</strong>12:04</p>
<p>Well, I really think you need to, from a business perspective, you need to focus on a customer. So if if my customer, for instance, we have a customer in Florida, just outside of Orlando, I was there a couple weeks ago, and they've got a private community. And they're we're really interested in the smooth, seamless flow of people through their community. Well, that brings up one use case. Now we've defined this whole transportation system gets really I don't say simplified, but it gets focused on how do we integrate their micro transit, micro transportation, which is the shuttles and the scooters, and small bikes to their collective transportation, they have autonomous vehicles that are going to the community. That is their bailiwick. So I focus on that and we get into a use case problem, then we talk to you as a customer and say, What are your pain points? What are you not doing? Well, nothing talks to one another. And then we started exploring, okay, well, that's a pain point. And maybe Hitachi can help you do all of it, but most likely Hitachi will not. And we found that it's better for us to say, all right, if we can define the pain point, we can start to evolve solutions with you, we co create solutions with the customer, and then say, well, maybe we need to bring Intel them. Or maybe we need to bring Amazon Web Services with their cloud storage devices. And now we have the power of Hitachi, Intel and Amazon Web Services, jointly coming with a solution to a problem that you as a customer, once you get a solution, then we have a joint solution. That's probably from our perspective, business wise, repeatable. Now we have a solution that maybe Las Vegas will want, and Miami will want and San Francisco will want.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>13:51</p>
<p>Yeah, you bring up a good point about the necessity to collaborate, I don't think and it's not a slam on on Hitachi or any other company. I think the use cases are that complex. And you end up in and and for a company to be able to say, yeah, we could do it soup to nuts, I don't think so it requires, you know, that collaborative desire and mindset. I just think it is. And that's the right way to do it.</p>
<p><strong>Dean Bushey&nbsp;</strong>14:22</p>
<p>Another one we're trying to tackle another use case, for example, examining is multimodal at a freight level. So if you think of a ship going across the ocean, it's got all these pallets on it. It's got all these cargo bins on it. It has a bill of lading. Well, when it gets to the port, there's a separate system that gets it off of the boat and puts it on a train. It needs a new bill of lading because those systems don't talk to one another. But when it gets to the trucking yard where you're trying to truck it, it's got a different bill of lading. So this multi modal, smooth flow of goods and services. requires, it sounds really simple. But it's not. You need sensors that tell you where the packages are, you need to optimize scheduling routes, you need companies that have great sensors, companies that have cloud based storage. And no one company can do that. So now we start to collaborate and come up with some solutions, Interim solutions as</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:20</p>
<p>we're moving towards an optimized solution, these the necessity to generate new bill of ladings is there a solution or a use case that says, hey, from from overseas manufacturing, all the way to destination, whatever it might be, whatever, whatever that that is there a way of being able to consolidate that, that solution that technology, the bill of lading, or just,</p>
<p><strong>Dean Bushey&nbsp;</strong>15:50</p>
<p>I love its legacy, obviously, a lot of it is has been in place. And once we start digitizing, and making everything less manual and less paperwork wise, you're going to start seeing a lot of solutions. And I really enjoy Amazon, I like working with them. They're they're coming up with solutions based on commerce. So money is driving them to optimize their solutions. They're getting supplies from all over the world. And you may or may not like, like the size and scope of their business model, but their business model is driving innovation based on money. And the flow of goods. So</p>
<p><strong>Scott MacKenzie&nbsp;</strong>16:31</p>
<p>it's, it's quite successful. And we had this conversation prior to the podcast, and I called it the Amazon effect. And it really because they focus on that commerce. And definitely the the customer because they know that the customer's impatient, I want my like, go out there. That's, that's, that's an interesting challenge. And they deliver. You know, now all of a sudden, you get the little vans out there, the Amazon vans, they're doing the last mile they're doing whatever that is. And I I mean, I can't help but like it.</p>
<p><strong>Dean Bushey&nbsp;</strong>17:12</p>
<p>And, and as much as it sounds like it's you ordered on Amazon Amazon's website, it's an Amazon product delivered by Amazon fulfillment centers to your house, you bought it from a bunch of different companies. You had a shipping company, you had to have the ports, maybe you had the government involved as far as clearing those islands that come in, you have local communities you had have roads that were able to deliver to your house, maybe you had connected communications amongst the communities. So all of that happened, even though it looked like Amazon to you all of that happened because you have collaborative systems</p>
<p><strong>Scott MacKenzie&nbsp;</strong>17:48</p>
<p>where Yeah, and and now. And now if I don't, if I don't get a notification that my drivers 10 stops away, I'm frustrated.</p>
<p><strong>Dean Bushey&nbsp;</strong>17:59</p>
<p>I'm ready to cancel my order.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>18:01</p>
<p>Like, what's going on? What kind of service is this? So with that said, I mean, there's just, it sounds like there's a lot of great and wonderful opportunities to truly great bottom line value, great customer service, great. All of the stuff that that you do so desire. Where do you see it going? Because it's not going to stop? Right? It's just not nobody's going to say, All right. We tried this whole supply chain thing that we're done. We're going to go back to the old way. Where do you see going there?</p>
<p><strong>Dean Bushey&nbsp;</strong>18:37</p>
<p>Yeah, I really see a big I wouldn't I'm some people would say it's a disrupter. I'd say it's an enhancer, when you start talking about the electrification of vehicles. Ah, I'm gonna I'm gonna leave alone, airplanes and maybe electric in the future, but cars transportation systems, when when you talk about the electric infrastructure that's going to be required to support large scale fleets that become electrical. I mean, you start at the automobile, OEM manufacturers, those plants all are producing internal combustion engines. Those plants need to be modified and optimized to produce Evie vehicles. Is the battery going to be separate from the vehicle? You can have battery manufacturers and vehicle or is for get a pretty spot? Then how do you charge these vehicles? Where do you charge these vehicles? And what is the impact on the grid? Are we going to have an issue where everybody plugs in at five o'clock and all of a sudden, the energy grid gets a hit? Probably? Yeah. What are you gonna do with all the gas stations when you start earning an electric vehicle? You may you in California or New Orleans or me in North Carolina, we may be able to find a charge station. What happens to all those old gas stations they have to be converted? And then how do you get those systems to talk to one another right now nothing talks to one another. I think That's why I say it's an enhancer. It's disruptive. But when you go to electric vehicles and electric charging stations, there's a great opportunity to optimize based on the communication among those stations and communication among vehicles.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>20:14</p>
<p>The and correct me if I'm wrong, the dean, the electrification of these vehicles is key for the autonomous, right. It's it sort of, it just sort of goes hand in hand. So I've got these automated vehicles out there, I might not have the resources to be able to deliver the truck. But is that is that it has to be electrification.</p>
<p><strong>Dean Bushey&nbsp;</strong>20:38</p>
<p>Correct. I spent a year with voyage on autonomous vehicle company. And they did. They had a hybrid. They had a Chrysler Pacifica, which was a hybrid vehicle. But everything about the vehicle had to be electrified, because you had a massive computer in the back, right? You had the brains were in the back of the computer, or the car that were making split second decisions based on sensors, which were all electric. So there had to be a very large electrical source of power. Wow. Yeah. Yeah, if you start making more than more than autonomous, autonomous is fun, but autonomous and then connected, where it actually could transmit and receive data via Wi Fi or LTE or 5g as it comes out. Now you're making now you get me really excited. It's where the future is here. See,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>21:32</p>
<p>that's, that's right in line with your statement of connected transportation systems. That's it. It's people like you and others who who think about this, you know, night and day, which is pretty cool. Thank you for doing that. Because, but for people like me and others, it's it's a, it's a pretty cool food future. But we as consumers, yeah, we take it for granted. I take it for granted that I'm going to get my package out there, I don't see the nuts and bolts into how that sausage is made to get that package to my front store. And now now somebody takes a picture of it, it says this is where it's at. It's like, yeah, there. There it is. I mean, it just keeps going up. And it's just little things like that.</p>
<p><strong>Dean Bushey&nbsp;</strong>22:13</p>
<p>When you Yeah, well, this is almost for soccer, because you asked me how I was doing at the beginning of the podcast, and how do I like to talk to you, America, I love it. Because Beverly said, Dean, we want you to stay on top of the transportation industry, we want you to stay on top of mobility, which means that my job is to make sure I'm on the cutting edge of all the innovations. And it's it's huge and it affects every phase of life. I think it's one of the biggest enablers or disruptors, whatever you want to call it, transportation is going to affect everything. Obviously CODEL shot a lot down, and it's going to change transportation. But if we can enable people to be able to move about cities, and we enable the movement of goods and services, and we connect all of this, that's just really exciting to me, because you're making a difference in people's lives. You're not, you're not just doing something to deliver whatever you're making a difference.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>23:06</p>
<p>Here's a question that I don't know if there's an answer to it. But let's say Amazon's Amazon, Amazon is going to have the capital to be able to do whatever it really wants to do and to be able to innovate the way they want to innovate, to benefit themselves, the shareholders, whatever it might be, whatever that driver is, but what about, what about the mid to small companies that price point? How do they How do they participate in this this brave new world?</p>
<p><strong>Dean Bushey&nbsp;</strong>23:35</p>
<p>I think there's lots of opportunities. I do a little teaching on the side to computer science students. And we talk about several facets on how you can get into this, whether it's the passenger experience in the vehicle, maybe you're designing a new infotainment system or a connected system where that if you're driving by a coffee shop, you get a pop up of a coupon on your phone saying, Hey, I recognize that you're virtually in front of a coffee shop. Maybe it's the Eevee design or designing batteries, and you're doing a computer design of what we would call a digital twin, a simulation. Maybe you're helping with the mobility phase of it. There's just there's just so many avenues for people to get in this game. And yes, digital companies tend to expand and they can tract and then merge very quickly. But so do computer science technicians they they they spent a year at a company and they're going to a next company and they're doing amazing thing. So it's really exciting time to be a technologist in this Evie changing world because there are so many paths and the small companies</p>
<p><strong>Scott MacKenzie&nbsp;</strong>24:49</p>
<p>is where it is the AI and yeah, no I agree with you 100% on that that's true and it's the it appears that though it's true Blue Ocean opportunity. And it's it's not even bound by your imagination you can, if you can think it, you could probably execute upon it, you might might be able to find somebody to help you work through it. That's pretty good. But you know what you just said it's sort of Minority Report ish, the movie, where, where are you driving by? It's like, hey, look at that this coffee shop has something on for sale. Hey, hey, you need a shirt. You were talking about the shirt? Here's a shirt for sale right next to you. Yeah,</p>
<p><strong>Dean Bushey&nbsp;</strong>25:31</p>
<p>it's, you know, it's you. We even haven't even touched on cybersecurity.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>25:38</p>
<p>That's a whole nother thing. Transportation Systems.</p>
<p><strong>Dean Bushey&nbsp;</strong>25:42</p>
<p>Somebody's got to be smart enough. And hopefully, it's the kids that I'm teaching. They're smart enough to start developing systems that are secure, robust and reliable, and have backup systems. Because when you connect to things, there's a sort of intrusion. There could be</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:01</p>
<p>sort of intrusion. that's a that's a whole nother conversation. I like the conversation about cybersecurity, because I think that it's, it's one of those topics that nobody wants to have, but everybody has to have it.</p>
<p><strong>Dean Bushey&nbsp;</strong>26:15</p>
<p>When it's working fine. I</p>
<p><strong>Dean Bushey&nbsp;</strong>26:16</p>
<p>just don't want to know when to do</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:18</p>
<p>Right. Exactly. I don't come to me and let me hear my dirty laundry and and say that, no, it's it. That's a whole nother conversation. And yes, if you know somebody within Hitachi America that wants to talk about cybersecurity. I'm all ears. We're all headphones. We're all my</p>
<p><strong>Dean Bushey&nbsp;</strong>26:35</p>
<p>Yeah, I definitely have some</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:36</p>
<p>people that would love to talk to you because it is a great topic. And it's like you said and I think that we just there's that human element, the gravity of it is so it's it's like overwhelming. And and the same thing in the world of cyber in those same thing with the this whole digital journey. It's from me, simple mind. It's overwhelming, but it's it's exciting at the same time.</p>
<p><strong>Dean Bushey&nbsp;</strong>27:06</p>
<p>One, one particular use case that's a little bit outside of mobility. But I've tended to become a utility infield player for Beverley just whatever she needs help on I I plugged myself into. We were designing some advanced energy management systems for a town outside of Orlando. And basically it's grid, a grid load balancing, if you think about what happened in Dallas have a demand and peak demand cycles. So connecting buildings, what are the the energy source, the grid sources traditional grid, or its solar or floating voltaic cells, or whatever, you want to put Eb charging stations, connecting buildings and parking garages so that they manage the load much better? Building says, hey, I've got a real high load and the feeder from the Orlando utility company says, hey, that's a pretty high spike. Some of the other buildings can come in and go Okay, well, we have excess capacity. Yeah. Well, so that introduced a connected system, we immediately had to go to our cybersecurity people and say, all right, we need to have you part of this project to say, Hey, there could be intrusion since we're communicating wires.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>28:20</p>
<p>I love it. It's exciting. And it just seems like the the speed at which all of this is happening is is lightning. It because you guys just sort of sit around, I don't know, hang around the water cooler. And you know, chirp about how we can digitally transform everything in the world.</p>
<p><strong>Dean Bushey&nbsp;</strong>28:40</p>
<p>I really wish I was 20 years old to get it because I think the next 20 years is going to be amazing.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>28:46</p>
<p>That's exciting. Well, let's put it this way. We're gonna have to wrap it up. However, how do how does somebody get ahold of the dean</p>
<p><strong>Dean Bushey&nbsp;</strong>28:54</p>
<p>told me at Hitachi, so I will provide you a my email address. It's not pushy.hs. Guy calm. I'm out on the web. I've got several different places where you can see my writings on Hitachi data, LinkedIn, you can find me on LinkedIn, but usually great way to get a hold of me.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>29:16</p>
<p>Which is pretty cool. Because you've got Dean dash bushing, which is very, you were an early adopter to LinkedIn and must be because because I'm sure there's other Dean Bushey.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>29:27</p>
<p>I live in the digital world.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>29:30</p>
<p>It's it's dead sexy. I'm telling you. It is and I, I geek out. I'll be the first to do that. But Thank you, Dean for finding time in your busy schedule. And, and sharing with us a slew of information and insights. I'm overwhelmed. Now. You're a disrupter. That's what you are doing. Alright, thank you, Scott. Appreciate it. All right. Thank you listeners. Hey, hey, we're gonna be wrapping up on the other side. All of the contact information for Dean will be available And really appreciate you joining the industrial talk podcast where we celebrate you industry professionals. Stay tuned. You're listening to the industrial talk Podcast Network.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>30:16</p>
<p>All right, a big, big kudos to Dean Bushey. That's b u s h e y madstad card out there on LinkedIn, told you the information in the content would be just absolutely to die for. Man, I'm telling you. I'm just taking the innovation. And where's it going?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>30:35</p>
<p>What does it look like? What</p>
<p><strong>Scott MacKenzie&nbsp;</strong>30:36</p>
<p>did we can look like in 10 years? Not a clue. Like guarantee it's going to be different. And it's because of people like Dean Petacci, America and others, pushing the envelope, wanting to collaborate. Definitely want to innovate. All there. All right, reminder. It does real talk to Dotto and that is where you're going to go. That's where you're going to go to educate. That's where you're going to go to collaborate. And that's where you're going to go to innovate. And you're going to find people like Dean bushi out there, and you're going to reach out to that guy, because you need to because he sees the future and others on the industrial talk podcast. Absolutely true. So do not hesitate. Go out to industrial talk.com find out more. All right, be bold, be brave, dare greatly hang out with people that are bold, brave and daring greatly and you will change the world. We will be back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/">Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Julian Seume with Wiferion Talks about Wireless Charging and Increasing Your E-Vehicles Availability</title>
		<link>https://industrialtalk.com/episodes/julian-seume-with-wiferion-talks-about-wireless-charging-and-increasing-your-e-vehicles-availability/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 11 Mar 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7448</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Julian Seume, Chief Marketing Officer at Wiferion about "Wireless Charging and Increasing your E-Vehicles Availability by up to 30%".  Get the answers to your "Innovative Charging Solutions" questions along with Julian's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/julian-seume-with-wiferion-talks-about-wireless-charging-and-increasing-your-e-vehicles-availability/">Mr. Julian Seume with Wiferion Talks about Wireless Charging and Increasing Your E-Vehicles Availability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5decfa50-0337-4178-b5c3-088b35340b50"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Julian Seume, </strong>Chief Marketing Officer at Wiferion about <strong>&#8220;Wireless Charging and Increasing your E-Vehicles Availability by up to 30%&#8221;</strong>.&nbsp;Get the answers to your &#8220;Innovative Charging Solutions&#8221; questions along with Julian's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Julian and the wonderful team at Wiferion on innovative industrial charging solutions &#8211; Bright Future </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JULIAN SEUME'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/julian-seume-424190125/" target="_blank" rel="noopener">https://www.linkedin.com/in/julian-seume-424190125/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/wiferion/" target="_blank" rel="noopener">https://www.linkedin.com/company/wiferion/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.wiferion.com/" target="_blank" rel="noopener">https://www.wiferion.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Julian Seume with Wiferion Talks about Wireless Charging and Increasing Your E-Vehicles Availability" width="500" height="281" src="https://www.youtube.com/embed/B59h1UFGgmw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
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<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>charging, julian, industrial, inductive, solution, vehicle, battery, technology, forklift, assets, inductive charging, company, scott, plug, people, talk, drive, fleet, listeners, cool</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast absolute, again, absolute honor that you have joined this particular platform that celebrates you, as I take my pin and I point to you on the video, you are an industry hero, you are bold, you are brave, you dare greatly your solve problems, you innovate, you're changing lives, and you're changing the world. celebration is what we do here on the industrial talk podcast. All right, in the hot seat, we have a gentleman by the name of Julian zoomy. And he's with a company called wiper Ron. And we're talking this is pretty cool. This is cool technology. This is cool innovation. We're talking wireless power, inductive charging for your E fleet. But it's not that it's how they design and how they are able to do that. You're gonna love this conversation. Let's get cracking. See, this is what's so cool, right? industry as a whole industry. We always talk about innovation. But here's a company, why phoron that's taken inductive charging, and just taking it to the next level that keeps your assets up and running your E assets up and running 30% up to 30% more, that's money in your pocket. That is value, baby. All right, before we get cracking with the interview, again, I want to be able to tell you a little bit about industrial talk 2.0. And it's a redesign. But we all you know, we you know, we do the podcast, you know, we do the videos, you know, we do the blogs, you know, we do all of the stuff, we host we do all of that stuff. But we are just sort of reconfiguring industrial talk so that you can find information and you can find it easily and you can collaborate, you can educate, and you're going to be able to find these individuals that you can innovate. Like why for Ron right here, you're saying to yourself, Scott, I need to be able to look at that solution. Boom, industrial talk.com has it for you reach out, boom, see, everything that you possibly can try to the team here at industrial talk really is trying to work at making it easy for you to get stuff done. Because we're all about that education. We're all about the collaboration. We're all about that innovation and working with companies that embrace those values and recognize in this new normal, this next normal, whatever this normal is that we can't do it all on our own. We've got to collaborate. We've got to find companies that saying, Yeah, yeah, I'll work with you. Let's get this stuff done. That's what we're looking for. That's what we have out on industrial talk. Because it's just going to have to be that way going forward. It's it's, it's an exciting time. Don't get me wrong, I love it. But I want to be able to find people who want to get stuff done. Alright, let's get a kurakin. Wiferion, is the company so let me look at his. This is Julian Seume. You're gonna say Scott, it's not spelled with a Z. It's not it's s e u m e Julian's first name, Ron is w i f e r i o n. And you can go out to Julian's LinkedIn stack card. Impressive, as always, like everybody else. And being the chief marketing officer, he brings the pepper in this particular conversation and pretty bad. I just once again, just as I look at the other screen, once again, the innovation, the technology, then what companies like wife Ron are doing is just spectacular. I don't know, man, do you get chills up and down your spine? I do. And if I had hair I share my hair with tingle in my head would tingle but I don't and so it doesn't. But anyway, wife run wireless charging systems. And in the video, if you look out at the video, you'll see just these, like these little plates, he's holding it. And these plates are just powerful solutions for your E, your, your E fleet, your your, and it just starts there, man, you start pulling on that thread of the solutions that can be provided. And it's never ever ending. It is just God. It's an exciting time. All right. You don't want to hear me continue to Yammer on remember, industrial talk. 2.0 Be on the lookout for that one. All right, here is Julian Seume. Julian, welcome to the industrial talk podcast. How are you doing today?</p>
<p>04:50</p>
<p>I'm awesome. Thank you, Scott. How you doing?</p>
<p>04:53</p>
<p>We'll see. See listeners. He's got a lot of pepper in him. That's what I like about him. Julian, a lot of In fact, that's his last name, pepper. Seume. Did I get that right?</p>
<p>05:06</p>
<p>You got a perfect but today let's let's keep it</p>
<p>05:09</p>
<p>easy because I'm sitting there going, quote quote quote unquote that doesn't. And listeners you're gonna say I want to be able to spell his name correctly, it'll all be out there on industrial talk.com Don't worry about the pronunciation. That's my problem, not yours, but you do need to reach out to this gem because he's got a mad stat card out there. And I love what we're going to be talking about the the tech, which is really cool. And then the company is why fire on and that's again, don't worry about it my responsibility. It'll be out on industrial talk calm. Alright, Julian, for the listeners out there. Give us a little background of where you come from why you're such an incredible professional, then we're going to go into this particular topic that I think I'm pretty, pretty excited about.</p>
<p>06:01</p>
<p>Yeah, awesome. Let's do so my name is Julian, and that's keep it away. I'm working at a company in Germany, where we coming from, it's called Wiferion. But Wiferion is also fine. And what we're doing is what we do is actually we do call inductive charging pads for making energy transfer over the air without any contacts and not thinking about your your electrical toothbrush, or your your smartphone. We talking about big industrial robots, agvs cars that move themselves that are driven by batteries. And we would like with the solution we would like to discuss today. We want to make it easier to get energy and power into your batteries without any contact</p>
<p>06:42</p>
<p>with Julian that that has that been done before in the past?</p>
<p>06:46</p>
<p>I mean, the honestly, the technology was developed by Nikola Tesla, maybe some people know from the computer game, I think common and conquer where you have those Tesla power stuff. Yeah. So basically, it's 160 something years old, right. But let's say to have pushed into such a small footprint with that high efficiency. It was not done in the last couple of years in depth, high efficiency and power when we do so. But everybody knows. Maybe we get a very little hint that the smartphone stuff used nowadays. Yeah,</p>
<p>07:20</p>
<p>almost no one is plugging anymore. Everything comes you put it on a little desk, you put it into your car, and there's a little mat in there, which says inductive charging. I'm charging your phone now. And basically that's what we do, but with much more power for other vehicles.</p>
<p>07:37</p>
<p>Yeah, this inductive, by the way, apparently, I'm one that does not use inductive charging for my cell phone. I still plug it in, I still run around trying to find that plug.</p>
<p>07:49</p>
<p>But one question. Are you brushing your teeth with an electrical toothbrush?</p>
<p>07:54</p>
<p>Yeah, but it's it's driven by a battery.</p>
<p>07:58</p>
<p>Okay. Okay.</p>
<p>08:01</p>
<p>Try Julian, I'm trying to leverage the inductive technology. But the funny thing about that cell phone. And I'm sure some of the listeners out there can can embrace this, when that little plug gets bad. And you try to just sort of extend the life of it. And then you sit there and you'd sort of stay. I'm looking forward to the inductive solution.</p>
<p>08:24</p>
<p>Wow. And that's actually it's the same issue. If you're running a forklift or something that needs to be plucked after the shift. Just imagine you are the work of the next shift. And the stupid guy from before it didn't pluck the correctly come down with shit. My equipment is not ready. So I got to go to the manager and say, I'm sorry, can't work. The equipment isn't ready. So that's basically some of the things we're going to talk today. And that's what how we want to solve issues about plugging in cables, or, yeah, things like that. So.</p>
<p>08:56</p>
<p>So we're talking about inductive in general, macro, high level inductive charging. And we're talking about the technology to be able to do that in an industrial setting. forklifts, other other large equipment within a manufacturing floor, let's just sort of lay that out, and, and keeping the assets charged in a way that they're productive. And so the overall, what was the overall thinking behind the company and why this is so important.</p>
<p>09:29</p>
<p>Yeah. So we looked at what happens in the industry and actually the industry is removed from its revolutionizing. It's basically everything is moving now it's going to be flexible. There's robots and ATVs and industrial trucks moving from gasoline into electric. So we saw there's a huge benefit, because at the moment the standard technologies that are charging those electric vehicles, they are either on a cable, which is quite strange if you think about an autonomous truck or an autonomous VIERA this completely alone and can drive me crazy, amazing, intelligent, smart things. But then in the evening needs to drive somewhere where a guy goes and plugs a cable. I mean, that's, that's not what we really think it's a complete solution. So we thought about what can we do with the technology available? And we found four very smart guys were actually researching on a PhD level, how can we make those kinds of inductive charger very efficient. And in the end, we basically came up with a little plate that is just 10 by 10 inches. Just keep holding that up.</p>
<p>10:33</p>
<p>If you're looking at on the video, this is this is it looks cool, right? Got a great smile, but it looks cool. So don't get distracted by the smile. And that's all it is.</p>
<p>10:44</p>
<p>That's basically what what do you put on in the in the ground or on the ground or on the wall of your manufacturing location. And then you have a similar plate on the vehicle. And basically, the only thing is having the two, the two plates not kissing each other, but getting very close to each other. And then immediately starting communicating and transferring energy without any additional help from from a guy or from software. So that's all full automatic. And the cool thing is there's no context in between. So there's no wear and tear, there's no cables to be plugged in, just the two plays need to get close to each other communication, hey, I'm a vehicle I need energy. And then we generate a magnetic field. And the magnetic field basically charges, vice versa, then the battery in the vehicle.</p>
<p>11:29</p>
<p>So I'm a human being. I make, hopefully, dumb decisions. It's not my fault. It's just my species. So I sit there and I say, that's pretty cool. I get it to content, you know, I can get real close. How do you? How does your company prevent me from getting too close? Or too far away? And I, I optimize that distance so that I'm optimizing the charging, and I'm not banging into it, or I'm not that far away. How does that happen?</p>
<p>12:05</p>
<p>Yeah, I mean, there's it's quite simple. First of all, the guys who are driving forklifts, if it's a manual driven forklift, there's super good and driving forklifts, they can actually I think they can drive less than an inch if they want, because, you know, they were really amazing in the in the warehouse in the in the manufacturing supply chain. But honestly, the best case where this latest stuff is really amazing is at the autonomous driving. So if you have autonomous driving fleet AGV, that is actually the smart component in the process, that it has scanners and and never then navigation technology, which makes it easy. And we have quite a big, let's say chance of being not in a perfect distance. And that's our experience, no problem at all, it's even a much easier, because compared to other solutions where you have, for example, one of the competition solution, which is on the market is a contact charger, which is it's available since I think the 1980s or 75, or something. So it's it's good, it's traditional, it works. But you have to be exactly on place, you have to push, you have to hit perfect. And if you do, if you are a manual driver, sometimes an interest too much, or even the technology of of the scanning and the navigation software of the self driving ATVs they need to be very precise. In our case, there's like inches left the right enough space, we don't need to be 100% accurate, just close to it. And then we will the thing will do the thing.</p>
<p>13:35</p>
<p>Seeing that that's pretty good. So your your inductive solution allows for the human very ability and be able to achieve the objective that is necessary to charge that be keep that asset moving and doing what it needs to do to be productive. Now, it's an interesting stat that I have here. It is fleet availability of your industrial II vehicles v e by up to 30%. So your solution keeps that asset delivering its benefit up to 30%. Is that correct?</p>
<p>14:13</p>
<p>I mean, that's that's correct. Then of course, that's that's a marketing talk, but it's a real marketing talk because it's reality. So what what we do have that and that's the difference to other solutions in the past but you had mentioned you have your forklift, you have your forklift driver and he runs a full shift and after 678 hours the battery is empty which is fully fine. Yeah, those two t goes to a charging spot maybe drives whatever 500 meters, stops there gets the battery into the park says goodbye. And the forklift is basically staying there for four or five hours to be fully recharged again. What we do is we basically because that so easily to be implemented the grounds on the floor and on actually on locations where the fork driver is stopping anyway, and there's no petitioner let's say job to be Done with a cable in, let's imagine he has a five minute single break, or you need to go for the restaurant or he has a break for the cafeteria for 30 minutes. No one nowadays drives to forklift 500 meters to the charging location proccing, the charger cable for maybe 20 minutes of breaks? Yeah, go back to the cafeteria. And so what we basically want to do is we're going to implement the charging in the process where he anyway stops, if he stops for unloading the dock. And there's a certain stopping time because the truck is changing, then he has five minutes of standing time, or maybe only two. And as it's fully automatic, and there is no trick, chances are, there's no wear and tear and things like that. It's basically done automatic that the driver doesn't have to think about charging.</p>
<p>15:51</p>
<p>And you know, that's huge. Julian as the listeners, I want to make sure that that point is sort of crystallized. And it's just the charging, the function of charging of your assets is just a part of the process. And so if I go to station a, there could be a charging station there. And I just pull up, take care of whatever, it might take me a minute, but I've got a minute of charging that's taking place. And then I pull out and I go to station B same sort of deal. But it's embedded into the process. And so I don't have to make a conscious decision to go eat lunch, but drive the forklift or other asset over to this one charging station, stick it in, and then walk back over there. Brilliant. Scott,</p>
<p>16:41</p>
<p>you got and that's exactly what we'd like to do. And just imagine in the manufacturing area where you have no self driving agvs or in a house where you where you anyway have to go to load something which takes 30 seconds, maybe a minute. Or if you're in a production circle and your your production let's let's let's assume your yawn yawn yawn automaker. And nowadays the the body of the of the cars has not been like Ford and 100 years ago, put it on the beginning of the band. And then it walked through. Nowadays we go from station to station and the things are going on an ATV. So that means maybe there's like 50 stations they go through and there's automatic robots and manpower who was working on the on the car. And just imagine every time you drive two minutes to Next station, then you have a one minute working time when robots are going on and, and doing stuff on the car. That's the time where you easily change because it's just in the ground if you want or on the on the ground. Just don't think about</p>
<p>17:39</p>
<p>now I'm telling you. That's that's actually that's a cool solution. Great thinking over there. That is I love it. I love it. So the question that comes to mind? Yeah, yeah, good, good answer. Because the question that comes to mind is a couple of things. One, cool, I'm listening, I want to be able to do something like this. Can I do it in a small way? Big way? How do I begin the process of implementing?</p>
<p>18:09</p>
<p>Yeah, let's, let's be honest, it's it's basically, there's so many in 1000s of potentials to put it in. And we have to look, it should be also a good business case. And that means you basically started Look, I have a driving situation, I have electric a vehicle. And I'm running more than let's say two shifts, and I have constantly problems with power, power transfer their interior, broken, damaged cables. So what can I do, of course, we are targeting companies who make agvs, who make industrial trucks to make basically upgrade their their vehicle into a smarter vehicle, not only by sensors and systems, but also in the way of charging and energy supply. That's the one thing and of course, that's our first target two is to have a general improvement of the vehicles outside there. And that will bring the revenues for the end customer using those vehicles. On the other hand, if your industrial truck manufacturer, or for example, if you're using manufacturer trucks, we can basically swap your old lead acid battery and swap it into a new tray which has inductive charging with for example, lithium ion in there, which is a little bit better suited for let's say rapidly fast and quick and short charging circuits in terms of lifetime of the battery. And then make in retrofit, you're actually truck into a new very crazy state of the art inductive charging machine. So that's that's these are the two ways which we're trying to get into the market and where we think the product can have a huge benefit for the end customers. See,</p>
<p>19:41</p>
<p>here's here's the thinking it's like pretty cool. I can take old assets, battery asset, you know that that has to get plugged in, and I can retrofit it with your solution cool. And be able to create a charging station that sort of elevates And prolongs the value of that asset, because you just sort of updated it, I would imagine and correct me if I'm wrong. Now I'm able to collect real data on that asset as it moves around. And then I can be able to make tactical decisions on my manufacturing process, or where people are at, does it give me more data to look at to be able to be a better business?</p>
<p>20:26</p>
<p>Yes, Scott, good question is that we will do it, I think we do it. It sounds like it was not a predefined question. It was not actually,</p>
<p>20:35</p>
<p>it wasn't, it was just me.</p>
<p>20:38</p>
<p>So it's cool. It's got mister.</p>
<p>20:39</p>
<p>So</p>
<p>20:40</p>
<p>that's also the new technology without only transferring the magnetic field and therefore putting energy from one side into the battery. We also have a communication connection, basically. And we do communicate all the data from the battery system from the vehicle into the stationary site, which is plugged on the ground, and then into a cloud. So Meaning, if you have a smart management fleet management system, you can hook up to the cloud and basically get not only the information you have anyway, but getting detailed information about a battery, the life cycle, what's the status, and things like that. And one more thing, I think is very important, because we talked about the system does not be belong to one kind of technology in terms of battery, we charge 24 volt, 48 volt batteries, lead acid, lithium, lithium, the tinium doesn't matter what kind of battery and only have the same charging spot. Meaning even if you have different kind of vehicles running on your fleet or on a warehouse, everybody can use the same. And that's where the real game changer comes into the game. Just imagine a big guy like Amazon or whatever the sides, okay, I don't care what kind of vehicles are driving, I just want one investment for the charging. And everyone should need a similar charging spot on the other side. But that's let's say it's visionary. Maybe Amazon list is listening. Please call me we can make a good deal.</p>
<p>22:06</p>
<p>That's it.</p>
<p>22:09</p>
<p>All right, that's a shameless plug. But it's a good shameless plug. Because the technology's really cool. Okay. So what I see is one, this is an important if you're in whatever application or you're using these assets. And and and i think that it's important that you use these, you're going to have to come up with a, a strategy around that. And I think that this inductive solution is a cool future. You know, thinking into the strategy, it's important. It is a digital transformation journey, because you're going to be able to pull all that information, you're going to be able to make better decisions. I get it. Why do you have certain? What are the roadblocks? Why don't people just say, I get it? Let me push back on it.</p>
<p>23:01</p>
<p>Yeah, to be honest, em, as you ask, how long is that on the on the horizon, it's been there for many, many years in a different way. We call it next generation inductive charging, because everyone who has heard about it or use it or tried it out, they basically had a line charger, which is normally placed into the ground with a lot of infrastructure work. And yeah, I would say those system were available also since couple of years. The problem was, it's huge investment. And you cannot really drill into a leased warehouse where you have to know in 10 years, I have to return it to the owner. And I have to fix all the groundwork. So that was one of the topics where where we have limitations. So we come up, let's do it on a spot charger. Let's do that little 10 by 10 inch thing, if we can even put it just on the ground with some plastic mats, depending on the application. So you can easily move it away from one place to another if the warehouse design changes the layout. And the second thing is the second why why is the robot there, people need to understand it's not the old kind of inductive, the old kind of inductive charging was around 60% efficient, meaning if you have those those phone charges, which are like this size, they have a similar maybe 50% 60% efficient efficiency, which is okay for for five watt of charging of a phone. I don't care if I lose too much. But if you lose 1500 watts for 3000 watts, right. Huge, huge issue. So that was one of the biggest roadblocks and people need to understand there's something new in the market, which really works with 93% efficiency that's fully comparable to any other charging solution available on the market. See, and</p>
<p>24:36</p>
<p>I think that that's a great point. And because you're in the business and because this innovation just keeps on rolling forward, it only gets better. It's only just keeps on getting better and better and better because your focus your company and others are focused on delivering value delivering success. And that requires me to keep on innovating. And so you're already there. Throw away that dog on old tech uses New Tech.</p>
<p>25:11</p>
<p>Yeah, that's a cool thing. If you're a startup, which we been like five years now, and, you know, we can really concentrate on one thing, and we only riding that horse, and we have to ride it until it's dead, or we're going to make a unicorn out of it, you know, but let's, let's see, it looks like other companies are focusing on too many other things. If you have one really cool stuff, which we believe we have. And now as I said, in Europe, it's quite we're quite, let's say established with the category that we have most of the the systems in your running and we now entering us, that's also why we have to talk. We are at promo dx. So that's gonna be amazing. We really looking forward because that's gonna be a big game changer. I think also, yes. All right,</p>
<p>25:52</p>
<p>we're gonna have to wrap it up. This is what I've got out of this conversation listeners, outside of the fact that Julian and and the wonderful team at y Ferran or, anyway, right there, they're passionate about your success. It is a true innovative solution that's delivering value that you can deploy. Yes, there has to be a business case. And but they'll help you through that. And it it makes your assets more efficient. And it's, it's, I'm telling you right now, Julian, I'm sold. You had me at pi.</p>
<p>26:31</p>
<p>Okay, Scott, let me let me show you one. You can start charging a phone with it. But it's gonna be like very zip charts. It's gonna be you have to be careful. Don't keep it lower than maybe five seconds on the plate.</p>
<p>26:42</p>
<p>It goes way. Roast my thing.</p>
<p>26:48</p>
<p>Yeah.</p>
<p>26:50</p>
<p>Hey, are you active out there on LinkedIn?</p>
<p>26:53</p>
<p>Of course.</p>
<p>26:54</p>
<p>You will find me under my name was Julian dot Seume. And of course, we and also Wiferion w, I, f, r i o n. You will find us on LinkedIn. We're quite active there, hopefully. And as I said, we're going to entering us on promar Tx. We are one of the ovation award nominees in the finals of the coolest product in this year. So look out, I would really enjoy time with you explaining the idea and developing projects, if you like.</p>
<p>27:25</p>
<p>All right, right, efficient wireless power in this is an inductive solution.</p>
<p>27:31</p>
<p>And</p>
<p>27:33</p>
<p>it's pretty badass. I love it. Love it all. Very cool. Thank you very much, Julian. Now you're gonna say Scott, I got to get all that, you know, it's gonna be out there on industrial talk.com with his particular podcast, all the links and ability you need to reach out to him and this particular company find out more because it is important stuff. make you a success in the future. Alright, Julian, thank you very much.</p>
<p>27:57</p>
<p>Thank you, Scott. Stay charged and charge safe.</p>
<p>28:00</p>
<p>Bye. Bye. All right, listeners. That's a closing salutation. Stay tuned, we're gonna be right back. You're listening to the industrial talk Podcast Network.</p>
<p>28:19</p>
<p>Now, that was a great conversation. You got to admit that industry is so cool. And people within industry you heroes. You're just cool. Got a high cool factor. No doubt about that. All right. All the contact information of Julian swimming and wiper on, of course will be attached to his podcast at industrial talk.com. Don't miss out I guarantee that they want to talk. And I think that if you can see true bottom line value to your solutions into their solutions in your your business. Boom. We got to be about making our business succeed because we're about surviving, rebuild, and of course prospering in this new new world. And remember, write, be bold, be brave, dare greatly. Let's collaborate with people who are bold, brave, daring greatly. And I guarantee you're going to sit there and you're going to change the world. Because you're going to change the world through innovation, you're going to change the world because you're going to continue to educate industrial talk to Dotto, it's going to be out there. So there's no excuse, right? All right, we're gonna have another great interview right around the corner, as you always know. So be safe out there. And thank you very much for joining the industrial talk podcast.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/julian-seume-with-wiferion-talks-about-wireless-charging-and-increasing-your-e-vehicles-availability/">Mr. Julian Seume with Wiferion Talks about Wireless Charging and Increasing Your E-Vehicles Availability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Ron Gusek with Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy</title>
		<link>https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/</link>
					<comments>https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 10 Mar 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7441</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Ron Gusek, President at Liberty Oilfield Services about "Leveraging Technology and Innovation to Reduce the Cost of Energy and Minimizing Environmental Impact".  Get the answers to your "Oil and Gas Innovation" questions along with Ron's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/">Mr. Ron Gusek with Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b029d6a8-9232-4ba5-91f1-cef8791207a4"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Ron Gusek, </strong>President at Liberty Oilfield Services about <strong>&#8220;Leveraging Technology and Innovation to Reduce the Cost of Energy and Minimizing Environmental Impact&#8221;</strong>.&nbsp;Get the answers to your &#8220;Oil and Gas Innovation&#8221; questions along with Ron's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Ron and the wonderful team at Liberty Oilfield Services on the innovative solutions that reduce the cost of energy while minimizing the impact to the environment </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RON GUSEK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/ron-gusek-3b27232/" target="_blank" rel="noopener">https://www.linkedin.com/in/ron-gusek-3b27232/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/liberty-oilfield-services/" target="_blank" rel="noopener">https://www.linkedin.com/company/liberty-oilfield-services/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.libertyfrac.com/" target="_blank" rel="noopener">https://www.libertyfrac.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ron Gusek w Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy" width="500" height="281" src="https://www.youtube.com/embed/pyYyFTbw8Kw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
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<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>oil, people, gas, ron, industrial, oilfield services, world, drill, industry, technology, liberty, north america, energy, produce, important, alberta, emissions, impact, innovation, big</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go. Alright, welcome</p>
<p>00:22</p>
<p>to the industrial talk podcast, the number one industrial related podcast in the universe. I'm not overselling that I don't think I am. Thank you very much for joining. We celebrate you industry heroes all around the world because you are bold, you are brave. You dare greatly you solve problems, you make people's lives better, and you're changing the world. I don't think there's anything else better to celebrate than you. Thank you very much for what you do. And joining the industrial talk podcast. All right. in the hot seat, we got a gentleman by the name of Ron Gusek, President of Liberty Oilfield Services, we'll be talking a little bit about fracking 101 pretty cool topic, as well as technology, the advancements of technology and how it just makes the world a better place. Gosh, you guys are great. All right,</p>
<p>01:17</p>
<p>let's get cracking.</p>
<p>01:20</p>
<p>Ron,</p>
<p>01:22</p>
<p>go out to a stat card, big time stat card, you'll say Wow, he's uh, he's got some skills, I've got some mad street credit, as well as he's a super nice guy. As is a lot of people within industry, super nice people. I don't know, it's, I'm living the dream, I'm living the dream. Before we get in the interview, let's just talk a little bit about business. We have a new, well, I can't say we're in the process. Industrial talk 2.0. And, and what we're doing there is we're just sort of redesigning, we have the podcast, we have videos, we have training, we have everything. And now we want to be able to begin pursuing and having greater educational opportunities for industrial professionals, greater and easier collaboration opportunities with industry professionals, like for example, if you want to get involved, let's just say you want to reach out to Ron here, you can you can see what he's doing, what his team's doing at Liberty, oilfield services, and so on and so forth, and be able to create these great opportunities to be able because I'll tell you right now, Ron, others are really into this whole education, collaboration, and innovation. I think that's, that's where we have to be. That's where we're going. And that's what's industrial talk to dot o is we want masterminds, we want to solve problems, more problems using and connecting with the individuals that make things happen, which is everybody, and then be able to put it together because I think me and I just got done talking with Intel, that the same thing exists, we we just don't have pre pandemic. Yeah, maybe we have the solutions during this pandemic, during this next normal during this new normal, whatever it might be. I think what we're looking at is a necessity and people's willingness to collaborate and solve problems. Because that's really where it is. And I think that more and more people are just doing that. And that's what this is all about. I'm just telling you right now. That's what this is all about. All right. That's industrial talk. 2.0 Be on the lookout for that. All right, another thing?</p>
<p>03:36</p>
<p>Not,</p>
<p>03:37</p>
<p>there's not I'm gonna hold off on that. Let's talk a little bit around. Ron gooseneck. All right, Liberty oilfield. He's been there for about seven years little over. He's got oil and gas pedigree like nobody's business, and just all around great guy, Canadian, just like my parents. So he is a nice guy. But we're talking about fracking 101. And I think that it's really interesting for us to have that realization that energy is very important, especially today. And companies like companies like liberty. They're doing everything they can to deliver the energy to deliver the products at the lowest possible price. And and do it in such a way that it minimizes the impact to communities in the society. They have a really beautiful purpose. And then you can tell man a they've got that desire to do it and do it right. Gosh, Liberty oilfield services.</p>
<p>04:38</p>
<p>Alright,</p>
<p>04:38</p>
<p>let's get on with the interview. Ron Gusek is in the hot seat. He spells his last name g USEK. Reach out but you know, it'll all be out on industrial talk.com everything that you need to know to be able to connect. Alright, enjoy the interview. Ron. Wow. Welcome to the industrial talk podcast absolute honor Howard. Are you doing today?</p>
<p>05:00</p>
<p>Very well. Thanks, Scott. Excited to be here with you. So thanks very much for having no idea</p>
<p>05:05</p>
<p>how excited I was looking forward to this interview. I, of course, I was looking on my, my calendar and I'm going all right Ron's right around the corner right there. And I, I might as well just sort of sit here. Just be excited about this conversation. All right, listeners, we're gonna be talking a little bit about what Liberty frac does, you can imagine in their name. Yep. They're in the oil and gas industry. And they definitely help a lot of companies do a lot of great things. And we're gonna go into that particular conversation. But before we do that, Ron, little 411, because your stat cards great out there, but little 411 on who you are.</p>
<p>&nbsp;</p>
<p>05:40</p>
<p>All right. Ah, yeah, quick, quick history on me. I grew up in Canada, just outside of Edmonton, Alberta, and ended up going to engineering school I love taking apart cars and things like that. So mechanical engineering was, was in my, in my nature, my dad was a carpenter, pretty handy guy. And so I was hands on sort of person. And, and, and so engineering came pretty natural to me. I swore I'd never saw a store, I'd never work in the oil and gas industry. You know, I grew up in Alberta and a crazy time, and thought that was too volatile and industry for me. And so I started working in heating, ventilation and air conditioning figured everybody need that all their lives, that's a safe place to go to work, but our oil and gas in Alberta so it didn't take probably four years after I got out of school and I ended up in oil and gas have been in it ever since. So I'm I'm almost 25 years in the oil and gas industry now seeing a good chunk of the world as a result of it. But most of that based in Calgary, but packed up and moved down here to Denver in 2014. And been here with Liberty ever since.</p>
<p>06:42</p>
<p>That is amazing. That's it? I mean, it's it's hard. Yeah, you're in Alberta, it's hard to avoid that. Oil and Gas. It's, it's it's a big deal up there.</p>
<p>06:53</p>
<p>It is a big deal. 30% of the GDP or something like that.</p>
<p>06:58</p>
<p>Yeah, it's a big deal. Yeah, it's hard to avoid, and it's but but being in the business for 25 years, you've seen a lot of a lot of changes a lot of technology, a lot of advancements, and and from my perspective, all pretty benefit, you're not sitting out there trying to say, I'm going to make it as as inefficient as I possibly know you guys are always pursuing that technology, the efficiencies and being able to achieve that as much as you possibly can. Now, for the listeners out there, and for me, too, because I'm not the sharpest tool in the shed give us a little tracking 101. And what Liberty frac does just just give us a little basis, and then we'll just sort of springboard from there.</p>
<p>&nbsp;</p>
<p>07:38</p>
<p>Alright, sounds good, a little basics on exactly what we do. So, you know, today, when we drill a well, it's something called a horizontal well, so we're going to drill down maybe 7000 8000 10,000 feet into the ground vertically. And then we're going to turn that well horizontally, and we're going to drill out a mile or two or three inside the rock that we are interested in. And then the problem is the rock that we're drilling into the natural pore spaces in the holes for the molecules to flow through are so small that oil and gas wouldn't naturally flow out to the hole to the well that we just put in. And so it needs a little help. And so we do something called hydraulic fracturing, which is creating cracks in that rock radiating outwards from that wellbore that we drill. And that provides a better pathway for oil and gas to get to the surface, I kind of liken it to creating a city. So you know, if everybody wants to get downtown, you know, we have major freeways on which all the cars can get from their little neighborhoods, then you get out onto a big freeway and then ultimately end up in the place you need to get to fracking is just like that we put, you know, we put a big wellbore down there, which is the major freeway, and then we create all these arteries into it, which are the hydraulic fractures. And that gives those little molecules a path to get to serve where we can use them.</p>
<p>08:58</p>
<p>So the question I have somebody had to come up with this thing, this fracking solution, how long has it really been around?</p>
<p>09:07</p>
<p>It's been around a long time. Well, more than 50 years, we started fracking in North America back in the 1940s or 1950s. It looked a lot different back then, of course, but but fundamentally the exact same idea that we do today, we just do it at a different scale.</p>
<p>09:24</p>
<p>See, I never knew that. The way I sort of look at it, it's like, hey, this came out it's relatively new and they're doing this and and but but it's it's a it's a technology that's been</p>
<p>09:37</p>
<p>Jeez.</p>
<p>09:39</p>
<p>Yeah, that's a long time. It</p>
<p>09:41</p>
<p>It's Yeah, you know, it's evolved for sure we we do it at a different scale. Today, we do a lot more of it. The reservoirs we work in require more stimulation, more fracking to to produce oil or gas but, but still exactly the same principle that we started decades and decades ago.</p>
<p>10:00</p>
<p>So in this particular case, the benefits of fracking are obvious you can get greater yield from a specific location. And, you know, it's I guess, and correct me, Ron, if it's like low hanging fruit, I can pick it, but maybe there's some fruit that's a little higher up, and that tree can yield more from that that analogy, which is, I admit very weak, however, it is for me and the listeners anyway. From from a yield perspective, what what, what can we see from an existing location greater yield? What are we talking about?</p>
<p>10:41</p>
<p>Well, I would guess that most of the wells we drilled today, if you didn't frack them, they wouldn't produce a drop of oil or gas, you would get almost nothing out of them. And so, hydraulic fracturing means the difference between a well that does nothing and and a well, that will produce hundreds of 1000s of barrels of oil, or or millions and millions of cubic feet of gas over its lifetime. That wasn't true. Historically, it used to be you could drill a well, and it would flow on its own, and it would flow that way for years and years and years. But today, the reservoirs we work in, that's not the case, they they require stimulation to produce at any economic level.</p>
<p>11:17</p>
<p>Amazing. And, and you get to a point, and once again, I would imagine, a driver is a cost per barrel, and the solution needs to sort of be within that economic benefit. If it's outside of it, then it makes no sense. But if it's within that, so you're constantly driving, to the point of trying to make it more efficient, better cost effective.</p>
<p>11:41</p>
<p>Yeah, I mean, of course, oil, oil and gas are commodities. And so they are driven by a supply demand curve, to to at least some extent, and so you know, there's a, there's a price out there that we can get for a barrel of oil. And ultimately, you know, if a company is going to be a success, they have to find a way to produce a barrel of oil, for less money than they are able to sell it for same is true of any business, and ours looks no different than that. Now, of course, you know, the great thing about having low oil and gas prices is that is that everybody benefits from that, you know, we all, we all consume hydrocarbons in some way, shape, or form that might be directly in the form of your furnace, or hot water tank or something like that, that might be a little less directly in the form of gasoline in your car. But we all consume those less expensively, we can ultimately find a way to produce a barrel of oil or a molecule of gas, less expensive energy is for humanity. And so, you know, we have to continue to be innovative and find ways to lower the cost of energy. And we also have to find ways to lower the impact of producing that. And</p>
<p>12:45</p>
<p>when you say impact, what do you mean by that?</p>
<p>12:48</p>
<p>Well, I think there's a lot of ways you could think about that certainly the the most talked about one is is the thoughts around impact co2 emissions in the climate. So that's a, that's a very, very big picture one. But you could also drill down to a much, much smaller level than that, you know, here in Colorado, the majority of the, or the core of the field that we work in is right up and down the front range of the Rockies here, which also happens to be where the vast majority of people are moving into Colorado. And so we find ourselves in a situation where we are going to be working in very, very close proximity to a place where somebody is living close to a backyard close to a park or a playground or a school or something like that. And so as you know, when we put that pad in place, and ultimately go out there to work through the exercise of drilling and completing those wells before they they produce, there's some impact to those folks. There's there's noise and some dust and some truck traffic. And and we recognize that as a as an inconvenience to the people who are nearby there. And so it's incumbent upon us, as industry to find ways to minimize that impact for the time that we are there. So we don't want to keep them up at night with loud engines, we don't want trucks coming and going at all hours of the night to the extent we can avoid that. We want to find ways to minimize the dust in the air so that they don't, they don't have their enjoyment of the outdoors taken away from them. So we continue to focus on solutions to try to get that local impact small as possible.</p>
<p>14:15</p>
<p>See, that's interesting. Because, you know, of course, your business wants to do that. Of course, you you want to minimize your impact, because the value of what you're doing is important because beyond the the natural gas component and beyond the the obvious one gasoline, petrochemicals I mean, it's a it's an everything. I mean look, it's everywhere, right? And without it I mean you're just like my speakers. I guarantee you right? But it's we forget the the the massive impact, but then you've got this desire within let's say Liberty frac to To really minimize the local impact to the community and people, because that's important, too. And I'll set you live in you live in beautiful country. Do you do it, but but there's the resource, and you're going to be challenged to do it in a way that is that makes sense. And you guys accomplish that. That's how I look at it.</p>
<p>15:22</p>
<p>Yeah, I think you're absolutely right. You know, having worked in this industry, now I've grown to truly appreciate what what energy has done for humanity and what it will continue to do for, for the future. And so I think what we do is incredibly important, you, you made a lot of great points there. Oil and gas is everywhere around us, there are the obvious things like transportation, fuel, and whatnot, but plastic medicine, and the list go fertilizer for agriculture, the list goes on, and on and on. There are lots of great videos out there that show what life would look like without oil and gas. And it is a shadow of the, you know, the world that we enjoy today. So, you know, we we view what we do is incredibly important. And while a lot of people maybe don't recognize exactly how critical oil and gas is to their world, we know that but we take very seriously our responsibility to produce what we view as an as maybe the most needed industry in the world, to do so as responsibly as we possibly can. And yes, to your point, that means continued investment in technology and innovation to find new and better ways to do things.</p>
<p>16:28</p>
<p>So speaking of that, you touched upon it, it is a it's a bullet point on my some on my my sheet right here, Rod, is, let's talk about technology. You're constantly investing, you're constantly applying, you're constantly looking at the technology that can produce the results that you need to produce, minimize whatever it needs to be minimized, make it more efficient, and so that the cost points are constantly being what recent technologies. Can you sort of point to? That says, Yeah, this is this is this is cool.</p>
<p>17:05</p>
<p>Yeah, sure, I'll I'll point to a couple, there's the list is long. And we've got all kinds of ways with that. But let me go back to that, that whole idea of reducing impact in in a local area, you know, we take, we take a lot of equipment out of to a location to frack a well, if you if you ever have a chance to go visit a location, it is something to see, we will, we will drive out there, you know, your average car is maybe 200 250 300 horsepower in the engine, we will take 50,000 horsepower out to location. So you can appreciate that a lot of engines out there running at the same time. And they make a lot of noise. And so we work 24 hours a day, 365 days a year to produce energy and, and so you know, if we're out there making a lot of noise, and somebody's trying to sleep through the night door, that's not a good combination. And of course, that frustrates them. And so we worked hard to find a way to quiet down that equipment to make sure that even if we were running at two o'clock in the morning, if you were 500 feet away from where all of that equipment is running, you would not be able to hear it. And so a few years ago, we rolled out something called the quiet fleet. And it takes the hit for our equipment down at 500 feet to less than 65 decibels which is which is you know, just in common terms, quiet conversation. So if you're 500 feet from our frack location where all of those big compson engines are running, you can listen to the birds chirping now. And that was important for us, particularly here in Colorado, in the northeast, for example, they do a lot of work around residential areas there. And even in even in Texas, we find we're doing work closer to cities there as well. That's, that's one example. Another good example just might be evolution from an emissions standpoint. You know, we of course those are those are big diesel engines and and if you've driven around behind a diesel truck, you know that they they emit black smoke, sometimes particulates. And so we've continued to invest in the in the best engine technology to make sure that our emissions profile will follow. And so, you know, when we first started the company 10 years ago, that was those engines meta, a tier two emission specification, we now have moved to the latest and greatest which is year four, that's like a factor of an reduction in in those particulate emissions versus what they used to look like not that long ago. So the the emissions are getting cleaner. Our next step that we're working on right now is actually an electric, frankly, be driven by electric motors instead of by diesel motors. We'll have that out for tests this year, but ultimately commercialized I think next year, that'll be a dramatic step forward and what one of those locations sounds like, looks like and operates like so. Yeah, lots of lots of big investments. And I mean, these are these are not inexpensive things measured in millions and millions of dollars to deploy technology.</p>
<p>19:46</p>
<p>I'm I'm done to buy the quiet equipment that I know I've seen it I if I come to Colorado, I expect a trip to one of your locations but Sirius Sirius equipment. And I'm I'm amazed that you're able to achieve it's amazing the the innovation that can be applied that that equipment is that quiet. I mean, it just amazes me, I don't know how you do it.</p>
<p>20:15</p>
<p>I appreciate the creativity of our engineering team when they dream things up like that, you know, it took us a couple of years but but I kudos to our team for having the initiative to do that, for having the vision to think that that can be accomplished and ultimately getting there. And but I think that just speaks to the level of innovation that exists inside our industry, I never cease to be amazed by</p>
<p>20:37</p>
<p>itself funny when I have conversations with individuals within the oil and gas industry, the market.</p>
<p>20:43</p>
<p>It's</p>
<p>20:45</p>
<p>it's like, it's innovation on steroids. You have to constantly think of innovative ways of doing your work. And and it and yeah, you may be you guys put your money where your mouth is you make that investment you do it. It's one thing to chirp about it. It's another thing to make it happen. Kudos, I just think it's in that in that in that admissions. So that electric, the electric option. I mean, I've been having a lot of conversations about just electric everything, right? There's a lot of lot of horsepower. And and solutions there. I mean, it, it could be that that's amazing.</p>
<p>21:32</p>
<p>Maybe a big step forward, you know, not a small undertaking. Of course, if you looked at if you looked at the equivalent of that, just thinking about people, I guess one frack leads probably the equivalent power draw of a town of, I don't know, 15 or 20,000 people. So it's, it's a major undertaking to get that electrified, we probably don't take that power off the grid, at least not to start with maybe that's a long term goal, we probably have to generate that power nearby ourselves. But but it will still be a meaningful step forward from where we are today. I</p>
<p>22:02</p>
<p>just you just sort of glossed over that. That little statistic of the power requirement of a 20,000. You know, population community. I grew up in that town in California, and you just sort of roll about that and go, are you kidding me? That is stunning. That is that? How many Meg's would that be? I don't even know</p>
<p>22:29</p>
<p>about about something between 15 and 18 megawatts.</p>
<p>22:32</p>
<p>So you're looking at a GE type of deal. You're looking</p>
<p>22:35</p>
<p>at a on one side? Yeah, you could use a gas turbine, that's certainly a solution that you'll find out there for generating that kind of power, we're gonna take a little bit different approach that maybe the equivalent of a hybrid electric vehicle where you have natural gas engines, but we're going to use Recep engine, so kind of like a car engine, but run on natural gas, together with a battery pack. And and that will allow us to, to, to deliver a bit of a hybrid electricity approach and run the engines as little as possible. So we're aiming for as low in emissions footprint as possible with that solution.</p>
<p>23:12</p>
<p>I'm telling you, man, that's dead sexy.</p>
<p>23:14</p>
<p>I don't even know where to go. You smile everyday getting up to do this stuff.</p>
<p>23:19</p>
<p>Yeah, I see. I'm sitting</p>
<p>23:20</p>
<p>there. I'm just geeking out on everything. They're just saying, because my mind's going a gazillion miles per hour. But I love that. And you know what's interesting? Speaking for you, you're talking natural gas out of that. That last solution? Well, I mean, you guys, you guys know a little bit about natural gas. Right?</p>
<p>23:41</p>
<p>A little bit. Yeah.</p>
<p>23:44</p>
<p>Good, fit, good fit. Now, let's, let's sort of put on our future hat. Where do you see it going? I mean, there's a lot of a lot of activity going out there a lot of uncertainly. I mean, come on. I mean, I haven't. I think I went to the gas station. What, once in six months or something ridiculous. And so a lot of people are in that, that sort of, so that that consumption, where do you see it going? So future?</p>
<p>24:14</p>
<p>You're absolutely right. Last year, I can't remember what demand came off by at the low point, but it was pretty significant. Pretty meaningful dip in in demand for our products. It's come back. Not all the way of course. But it might be off three or 4%. Now from where it was before. But, you know, going into going into the whole downturn as a result of the pandemic, the world was consuming, Ah, look just a little north of 100 million barrels of oil a day. We're still up in the 90 million plus barrels of oil a day. And I'd be very surprised if we didn't get back up over 100 million barrels a day in the foreseeable future and and the story is not much different for gas you know, if you if we live a fantastic life here in North America, I mean, you look around and we are absolutely spoiled. In terms of the world that we enjoy, there are still a billion people in the world that lack basically any access to electricity. There's another billion people in the world who have intermittent access to electricity. The demand for energy is still growing dramatically. And while we are working our way through a transition to add different forms of electricity generation to our world, we are still some ways from being in a place where I think that displaces oil and gas, particularly for transportation, fuel and whatnot. I haven't seen the statistics for 2020 yet, but 2019 was a record year for total energy delivered by oil and gas in North America. And so and I'd be surprised if 2020 wasn't another record year in terms of percentage of total energy provided by oil and gas. It's, it's a massive number. And so it continues to grow for a while yet simply because we don't have an easy replacement for it. You know, battery technology has come a long ways. But it is still a long, long ways from being able to provide grid scale power to us for a meaningful period of time. And we're not in a place where batteries put a fixed issue that happened a couple of weeks, but we're not there yet. And so I see it continue to grow for some period of time, I'm kind of in the camp that we don't see Peak Oil and Gas demand out, you know, for another two decades, probably a decade and a half, for sure, well into the 2030s, maybe into the 2040s. And so for at least as long as I'm going to be working, we're going to be working hard to produce oil and gas as cost effectively and with as little impact. Awesome.</p>
<p>26:33</p>
<p>So yeah, that's that's passion, baby. That is what I do, man. So here's, here's the funny thing, one of the things that just sort of stuck, and we once again, and you brought it up, we take it for granted, we live here and in where we live, we have access to pretty much anything, we take it for granted, and will complain about something and, and and yet, there are billions of people who do not have that type of luxury. And we forget, we forget that there are large portions of the world's population that don't have access to it.</p>
<p>27:11</p>
<p>Yeah, that's it, you know, so we have that global focus, but But even here in North America, you know, you can look at a map of folks who still have to dedicate 10 plus percent of their household income to paying their energy bill. And so I think it's incumbent upon us to still continue to work here in North America to find ways to lower the cost of energy delivered into somebody's house. And so that's important to me out on the coasts, it's, it's the worst, you'll see significant portions of the population on the eastern West Coast, challenged by paying their energy bills, just given the cost of living in those areas. It's a little less prevalent through the middle of the country, but it is a it is a big issue for people to afford energy, even here in North America, despite how well off we are. That is an interesting segment and we're talking you know, I don't like it when I when summer hits Louisiana.</p>
<p>28:06</p>
<p>My my, you cannot live in Louisiana without an AC, you just can't just me, you can't. And if you think you can, well, your line, and and my, my, my bill is substantial. And, but when it goes down, when there's adjustment, whatever it might be, that's real value to the bottom line, that's real value to individuals and their and what they did, so that's important. You know, you're you're clicking on all cylinders wrong, just FYI.</p>
<p>28:36</p>
<p>Well, I, you know, we when when you when you work in an industry that just plays that bigger role in our worlds, you, the people here are passionate about it. And you know, I think having having worked in it as long as I do, and, you know, I I've come to gain an appreciation for exactly what oil and gas has done for us. And, and, you know, while we're, while we're not always the, you know, the most favorite thing to talk about. It's important and so, you know, for as long as I'm here in this industry, I'm going to do all I can to make sure we're doing the best we possibly can to to do what you do every day.</p>
<p>29:13</p>
<p>Awesome. All right, we're gonna have to wrap it up. Are you out there on LinkedIn?</p>
<p>29:19</p>
<p>I certainly am. Are you active? I'm, I'm pretty active. Yeah, I you know, I there's lots of great things to share out there. And social media is a wonderful avenue to get to people. So I do what I can to share what I think are valuable contributions to that</p>
<p>29:32</p>
<p>community. A unique guy, he's just a unique guy.</p>
<p>29:37</p>
<p>I've tried to tell my girls I'm an influencer, but they have a different definition of influencers.</p>
<p>29:46</p>
<p>Yeah, you influence me. We could just say, Hey, tell your girls I've been fluid Scott. about right. Yeah, no, you're not. Those influencers are influencers. They're they're amazing. All right. So we're gonna have everything just FYI you listeners out there. I love this conversation. I will keep on going. But we're gonna have everything out on industrial talk.com. And you need to get a hold of this gent and great topic. candidate. I truly enjoyed it. A lot of good stuff out there</p>
<p>30:25</p>
<p>as well, Scott, really a chance to get on here with</p>
<p>30:27</p>
<p>you. Yeah, you're dropping value bombs. It's so cool. All right, innovation is on the gas, oil and gas innovation, what they're doing the investments. They understand it. We need energy. Ron's right in the thick of it. All right, listeners, Ron Gusek, who is on it. Thank you, Ron, you all of a sudden need to be staying tuned, because we're gonna wrap it up on the other side. So thank you very much for joining the industrial talk podcast. We will be right back.</p>
<p>30:57</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>31:06</p>
<p>All right. That's Ron, told Jim, great guy. Great purpose, great focus. All those people at Liberty Oilfield Services definitely served a purpose. And trying to deliver that energy as low as possible, as efficient as possible. leveraging technology and everything in between. Yep, that's team liberty. oilfield services reach out to</p>
<p>31:29</p>
<p>all our</p>
<p>31:31</p>
<p>industrial talk.com. All right, one last thing. Remember, industrial talk 2.0. We're creating a plan that is all about the collaboration. Continue to do this. It's going to require heavy lifting on our side, but we're going to be able to do we're excited about it. And it's all about education and collaboration and innovation. We need to spread that good word. So anyway, thank you very much. All right. Be bold, be brave, daring greatly. But my challenge to you is hanging out with people who are bold, brave and daring greatly. You're gonna change the world, just like Ron and team. Liberty oilfield. Thank you very much. We're gonna have another great interview right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/">Mr. Ron Gusek with Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Prithpal Khajuria with Intel Talks about Utility 2.0 and Solving Utility Challenges through Innovation</title>
		<link>https://industrialtalk.com/episodes/prithpal-khajuria-with-intel-talks-about-utility-20-and-solving-utility-challenges-through-innovation/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 09 Mar 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7432</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Prithpal Khajuria, Global Technology Enablement Leader at Intel Corporation about "Utility 2.0 and the need to Educate, Collaborate and Innovate to Solve Today's Utility Challenges".  Get the answers to your "Utility 2.0" questions along with Prithpal's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prithpal-khajuria-with-intel-talks-about-utility-20-and-solving-utility-challenges-through-innovation/">Mr. Prithpal Khajuria with Intel Talks about Utility 2.0 and Solving Utility Challenges through Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/49423005-545a-4c60-9c00-ea321e276f68"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Dan Anderson, </strong>Manager at Life Cycle Engineering about <strong>&#8220;Real Strategies and Solutions for an Effective on-line training program&#8221;</strong>.&nbsp;Get the answers to your &#8220;Virtual Training&#8221; questions along with Dan's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Dan and the wonderful team at Life Cycle Engineering on upping your online virtual training platform game </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DAN ANDERSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/danandersonlinkedinprofile/" target="_blank" rel="noopener">https://www.linkedin.com/in/danandersonlinkedinprofile/</a></p>
<p><strong>Company LinkedIn:</strong><a href="https://www.linkedin.com/company/life-cycle-engineering/" target="_blank" rel="noopener"> https://www.linkedin.com/company/life-cycle-engineering/</a></p>
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<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Dan Anderson with Life Cycle Engineering Talks about Solution for Upping Your Online Training Game" width="500" height="281" src="https://www.youtube.com/embed/zYOEjTrs-II?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
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<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
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<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
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<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>people, virtual, pandemic, lce, scott, class, folks, training, dan, classroom, learning, zoom, changing, deliver, engaged, facilitator, business, lifecycle, voucher, work</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right welcome you industry heroes. Thank you very much for joining the industrial talk podcast. This platform right here the one that I'm pointing to right there, you can see it is dedicated to you, you professional, you are bold, you are brave, you dare greatly. And man Do you innovate? You're changing the lives and you're changing the world as we speak. Why not? Why not? celebrate you?</p>
<p>00:43</p>
<p>Alright?</p>
<p>00:44</p>
<p>You know, we always have great interviews, right? We do. We just have great interviews it I take it for granted, you shouldn't take it for granted because it's an exceptionally great time to interview great people. In the hot seat, Dan Anderson, that's a n d e r s o n. And he is with a company called Life Cycle engineering. You go out to his stag party and you're gonna say, Yeah, he's smarter than everybody else, especially me. Anyway,</p>
<p>01:13</p>
<p>he's got to kind my friend,</p>
<p>01:17</p>
<p>Dan Anderson, right there, baby. Hey, Dan, before I got a quote, I got a quote that I want to share. Yeah, you got to do that. And then we're gonna go into that nice little 411 on who you are. Alright, listeners,</p>
<p>01:30</p>
<p>right here. I always have code. And of course, I'm using my computer computer. Anyway, this is from Winston Churchill. And I'm a big fan of Winston Churchill. Don't get me wrong. I am.</p>
<p>01:43</p>
<p>Now I I</p>
<p>01:44</p>
<p>sit there. And some quotes are fine. Some or some. You see it come across LinkedIn. And you go, Oh, that's pretty cool. But some are maybe a little. This one's good. And you guys, you got to take note of this a positive thinking, well, a positive thinker, sees the invisible, feels the intangible and achieves the impossible. Industry right there. That's what you guys do you see the invisible you feel the feel the intangible, and you achieve the impossible because you guys are bold, brave and daring greatly. I love it. Dan, how you doing?</p>
<p>02:18</p>
<p>I'm doing great. Scott, How about yourself? Well, thank</p>
<p>02:21</p>
<p>you very much appreciate it. It is sort of an unusual time.</p>
<p>02:25</p>
<p>It is an unusual time still continues to be an unusual time of year, almost a year since it started being unusual.</p>
<p>02:33</p>
<p>I'm telling you, I it's it's funny. So many people come to me and say, Scott, what do you think is gonna happen?</p>
<p>02:39</p>
<p>I have</p>
<p>02:40</p>
<p>zero clue. I don't I don't see anything changing. Oh, I know, I know, I'm changing. I'm the one that just sort of sits in the salt mine right here and just does these podcasts and have no interest in going. I cook way too much. And we do all of these great things. Because I think we just industry. I'm telling you, man, industry is going to be changing in Portland in a positive way. All right. For the listeners out there, Dan, give us a little 411 on who you are.</p>
<p>03:08</p>
<p>So I'm Danny Anderson. I'm the manager of the life cycle Institute at life cycle engineering, which is the educational arm of our business. I've got a history in maintenance software and reliability. So, you know, worked in plants for a bit and also as a consultant for a while. So that's a little bit about me. I've been with LC for 14 years also serve on the SMRP board of directors. Yeah.</p>
<p>03:37</p>
<p>All right. As you can imagine, he's got some major reliability st credit out there. Once again, I'm looking at the stat card you want. You know what? We have 444 mutual connections.</p>
<p>03:58</p>
<p>That's amazing. I just, yeah, we run in the same circles. That is a and by the way, these circles are fantastic. I mean, these reliability professionals and what you're working in are absolutely. They they all have, they're passionate about reliability, they're passionate about helping you and they got big hearts. They all do.</p>
<p>04:18</p>
<p>Oh, yeah. learn something new every day, Scott in this business for sure.</p>
<p>04:21</p>
<p>How does that happen? I mean, how does I mean you're right in the thick of things, and you're, you're always engaged. You're always chirping with other people who are in reliability, and and it never stops you. It's</p>
<p>04:34</p>
<p>never stops.</p>
<p>04:35</p>
<p>Yeah, yeah. It's a wonderful thing. I mean, I've you know, as I hear very often it lifecycle engineering, a lot of the folks that we have working for us are in their second careers, they just are passionate about it, right. They're passionate about best practices and helping others really,</p>
<p>04:53</p>
<p>they're they're special people to have at a party, that's for sure to talk your ear off about a lot why it's important and, and it is don't get me wrong, it is. Okay. So listeners, this is what what makes this particular conversation very unique. And now we know about the pandemic, and I'm looking off, if you if you're looking at the video, you can see I'm looking at my other screen because that's where the document resides. So don't be distracted by my head turning this way. Now, what that means is that we're going to be talking, okay, the pandemic hits, we still have to be able to educate, we still have to be able to communicate, and educate people who are in need of this information. We all of a sudden had to say, Hey, we're in person, we go to this place, and we do these things, we have flip charts, and we do the typical learning. Now all of a sudden, we have to become virtual. And that's where dance steps in Dallas, let's start talking a little bit about the effective adult learning in a virtual world. I've got I've got this whole thing highlighted. What does that mean?</p>
<p>06:01</p>
<p>Well, it's just being able to effectively deliver education via an online platform. So you know, there's a number of online platforms out there, you've got WebEx, you've got Microsoft Teams, you've got zoom, you know, our preferences, zoom, because it does have the tools in there. But if you think about it almost a year ago, Scott, I mean, March 16 2020, you know, the LLC offices were closed down due to COVID. And, you know, we had to carry on with the business and providing effective adult learning to our clients. So, you know, we had folks that had signed up for classes. And we we, we host a little bit over 1000, folks a year through our open enrollment classes, through our on site classes, things like that. So we had to change our business quickly, and had to think of, you know, how are we going to deliver the same value to our clients that they were receiving from the classroom training, but do it through an online vehicle, and may seem very simple to some, you know, what do you do just deliver the slides via the internet? And no, it's a lot different, you have to go through and reconstruct the course, you have to really put a lot of rigor into making sure that you know, the participant on the other end, and now they're not in a classroom, they're not in their, you know, interacting with their peers. They're, you know, actually sitting at a computer at their house, how do you make it interesting and relevant to them?</p>
<p>07:27</p>
<p>Yeah, how did LC come to this? I mean, the reality is that LC pivoted real quick, and I hate using the word pivot. Sorry about that. Anybody loves me, but do you understand what I'm saying? It, it is core to your business, you do great training, you and you touch a lot of people in a positive and companies in a positive way. Now, you've got to go virtual. What were that, like that conversation you're having at in your organization? What was it like it was just saying, Hey, we got to do it. And it's my understanding, you guys did it relatively</p>
<p>08:00</p>
<p>quick. We did within a couple of weeks. I mean, we didn't convert all of our classes, but the ones that were on the high priority scale, you know, ones that we had classes coming up within the next two weeks, next month or so, you know, those took priority. And so, you know, we quickly went through and, you know, got our facilitators on board, got our instructional designers on board. Thank God, for my training coordinators, you know, they became quickly changed their job roles from, you know, somebody who would, you know, deliver materials and making sure the class goes off without a hitch, you know, those sorts of responsibilities to actually producing the workshops. So, you know, it was a lot of different, you know, because everybody was scared, everybody was afraid that, Oh, my gosh, with all this going on, are we going to lose our jobs, you know, how's it going to work out. And so you really just had to make the folks feel good, but have them understand that there was going to be a shift in priorities and job responsibilities. So, you know, the training coordinators are an easy one, because that we turn them into producers, where they were actually hosting a class. So they would join the subject matter expert on a class and make sure that, you know, everything went off without a hitch, there are no technical difficulties, everybody tested zoom in advance. And so when the SME got on the line, or the facilitator was there to teach the class, they could focus on just that teaching the class versus having to deal with volume issue or something like that. There's a</p>
<p>09:29</p>
<p>ton of questions that I have, and one would be, this is fantastic. But really, prior to the pandemic, LC he was on site or, or in, in classroom, that was your model, that's what you did. And then all of a sudden, we need to figure out some sort of a virtual way to make it engaging and, and achieve the same objective of, you know, adult learning. I'm consuming the content on it, and I'm not. I mean, did you guys just sort of sit around To say, something out on the internet that sort of gives us a guidance or did you just sort of say, Hey, we're gonna have to be different, we're gonna have to make it more</p>
<p>10:09</p>
<p>interactive, whatever</p>
<p>10:10</p>
<p>it might be, what was that, like?</p>
<p>10:13</p>
<p>What was going through I mean, my company generally uses WebEx, you know, that's a standard online platform. With this, though, we found the additional capabilities through zoom, were critical, because like you had mentioned, Scott, you know, in a traditional face to face classroom setting, you have folks breakout and flip charts learn from each other, you know, we needed the capabilities to have breakout rooms, and, you know, have a have a whiteboard within those great breakout rooms. So everybody could brainstorm through certain concepts and objectives with the course. You know, and then also, you know, we had self paced online learning modules already built. So, you know, we integrated those into the classroom experience, we integrated more videos to where, you know, there might be a storytelling by the by the facilitator, you know, we would possibly go through and have a video in there, so it resonate a little bit more, having online polls are great, you know, if you're taking if you're having folks brainstorm through a class, you know, having that capability, through zoom really helped us, you know, to share content, handouts, and all that stuff. So, you know, some of the things you take for granted, you know, on a typical conference call, where we're just talking to each other, you know, but to have those capabilities that, you know, really focused on the activity based learning of the participant. You know, that was critical for us, you know, and that was one of the first steps was just picking out, you know, what, what online platform we wanted to use. Yeah, it</p>
<p>11:44</p>
<p>was funny. Pre pandemic I've used, I've used zoom, I don't use all the capabilities of zoom, but it has a lot of horsepower, and pre pandemic, I remember having conversations like, Hey, I know it's zoom, you don't know too much about zoom, click the bottom, you know, there would be instructional things that we'd have to do. From my perspective, it's been a great boon. I never have any problems with anybody getting on zoom. Now. My life's easier as a result of the pandemic. Just a joke. Good joke. Now, I'm looking at the dog. And one of the things that stands out in and there are two things one, and this is for your listeners, right? If you think you're going to just sort of convert a classroom into a virtual type of environment. I think that that is a sort of a naive view of how to create a virtual classroom and virtual learning.</p>
<p>12:47</p>
<p>That's correct. That's one,</p>
<p>12:48</p>
<p>it's just you can't do it. And therefore you need somebody like, Dan and company to figure out, well, here's, here's real, here's virtual, what do I need to do? One of the things that stands out as a result of that, I see that you have 40 to 60 hours of professional instructional designers going into each one of these just for one hour of class. Yeah.</p>
<p>13:12</p>
<p>hours.</p>
<p>13:13</p>
<p>Mm hmm. Yeah, yeah. You know, depending on the fidelity, right, you know, so are the advanced pneus of the of the learning, right? So if you're just sitting there Central, simply lecturing, that doesn't seem like much. And one of the reasons why, you know, folks come to a professional consulting organization is for learning that produces results, right. And the end of the day, that's what we all want at a training is something that's going to give us something we could put in our tool belt, and it's going to cause us to do something differently, you know, that we were doing before. And so, you know, the instructional design, that's an interesting fact, there, Scott, because a lot of people don't know that outside of that. They think simply, well, how can we can't just convert the class that we used to deliver to virtual? Well, we put a lot of work into it, Scott, you know, we abbreviated, we took out a lot of we focused on the learning objectives, we chunked it out, took out some of the content, replaced it with, you know, some more things that would resonate better to the online platform, and, you know, really focused on, you know, what would this class look like? And how are we going to maintain the attention of our students that are going through this curriculum? You know, there's a lot of things that will distract you when you're sitting at your house, you know,</p>
<p>14:30</p>
<p>you can watch right over there that went that ham sandwich.</p>
<p>14:33</p>
<p>Yeah, that ham sandwich, you know, the laundry pile, but the garbage, all that stuff that goes on in your house has to be engaged and that's the most important part was starting with the end in mind and being engaged. So</p>
<p>14:47</p>
<p>okay, so that to me is like, that's a loaded question. Right. One of the things that I think is at the heart is that facilitator I might feel more comfortable with me going totally anonymous and and being on site. Be able to do that. But we're talking, we're talking a virtual facilitator, we're talking somebody that has to feel comfortable being in it. Talk to us a little bit about that as a success option.</p>
<p>15:14</p>
<p>Yeah, no, no, I mean, you'll, you'll never hear me call the folks that deliver our classes, instructors, they're always facilitators. And there's a reason behind that, because they're facilitating learning in the classroom. They're hoping folks to learn from each other. And so, you know, you got a dynamic person, you know, sometimes you have people that are subject matter experts, they know a lot, a lot, Scott, and can sit there and tell you stories all day long. But are they good in front of the classroom? Do they get people to interact with each other, learn from each other? And are they dynamic? You know, do they integrate energizers into their delivery? Do they just sit up there and tell stories? Or do they get everybody involved? And so, you know, that's definitely a critical aspect, especially when it comes to the virtual deliveries, because, you know, again, you're trying to energize folks and keep them engaged and always have them, you know, really on topic and, and contributing to the class and see, you know, you you receive non verbal communication in a, in a real setting, right? If I'm standing up, and I'm looking at a class, and I'm delivering whatever,</p>
<p>16:25</p>
<p>you know, content, I can see people who are engaged and people who are not, and it gives me the cue to go over to the people and say, Hey, what about what do you think about this and try to bring it back in and getting engaged in a virtual world that's even compounded even more, in a greater sense. And so that facilitator must have just tremendous capabilities to be able to make sure that everybody is engaged, because to your point, learning that produces results, requires that you keep the individuals engaged, right?</p>
<p>16:57</p>
<p>Oh, yeah, yeah. And that's one of the things too, is really critical about the zoom. You know, training sessions have people keep their cameras on, you know, there's, there's easy ways to go on mute and disappear, if you don't have your camera on. So we do highly encourage it. People have their cameras on, I never did that.</p>
<p>17:13</p>
<p>Never. I've never Yeah, it happens all the time. And that is a real good point. Because you do need to see that. You need to have those, those nonverbal communications happening, if you're truly interested in delivering a solid product. Now, we talked about the zoom. But let's talk a little bit about that this whole pandemic. What type of roadblocks Are you seeing out there from this desire to bring in this virtual</p>
<p>17:46</p>
<p>learning? Well, you know, first and foremost, even when, you know, we first started deploying it, Scott, a lot of people were just waiting for it to be over there. They were like, I want to get back to classroom I don't I don't want to do the virtual training. So it's getting over that negative connotation. I think a lot of times, too, that people feel that it's not as effective because maybe they have sat in on a an online training session, and we're bored to death. And, you know, just for like, oh, gosh, this is horrible. I don't ever want to do training,</p>
<p>18:18</p>
<p>I have to interrupt. It is it is it's biblical proportion, that scenario, sitting through a virtual training environment, and being bored out of my mind. It is biblical, it happens all the time. Kudos to LC continue. I'm sorry, I had it I had to jump in, because that is a big deal.</p>
<p>18:39</p>
<p>No, it is. And it's one of the things that a lot of people leave and still have a hard time getting over. So, you know, I'd highly encourage you to, you know, if you ever get the chance to sit in on one of our classes got you know, you'll find it really engaging, and you'll see the difference. And so a lot of times too, I've been having to work with folks just through their, hey, we're gonna wait until things get back to normal. Well, we don't know, the normal, you know, when is it going to get back to normal, I don't think it'll ever change, we're always going to have this virtual type environment. I mean, we're, we plan on going back to face to face training, when it's a suitable time, a safe time for us to do it. But we're also going to this has opened up a whole new product line for Scott, you know, to reach people on, you know, maybe the other side of the world that can't travel to the US for for this stuff. So it's a I think it was very difficult getting over that getting over that negative connotation initially.</p>
<p>19:36</p>
<p>Yeah, you know, it's interesting, and I think still people are, you know, like, again, kudos to LTE to be able to recognize the necessity to truly adjust the way you deliver. You know, training that's huge from a virtual perspective. Now you have a bonafide model of being able to do that and do it effectively and keeping people engaged. Powerful. I, I find that people, unlike LTE, sometimes companies want to do it. Yeah, and do shortcuts. I can't, I can't look at a crystal ball and think that, you know, things will go ever back to whatever pre pandemic normal, maybe, maybe 10 years, I don't know, when you when you're always receiving news that we're gonna, we're gonna stop people from travel anyway, I think that personally, if you can crack this nut, I think you forever change the DNA of me and how I learned because I I want to learn, but I don't want to be bored. But if you can satisfy that learning and make it entertaining, and I'm consuming it, I'm forever changed. I think you guys are onto something pretty big.</p>
<p>20:52</p>
<p>Thank you, Scott. Thank you. Yeah, we're definitely in the business of learning that produces results, right? You know, because there's a lot of companies out there that just are, you know, if you want to check in the box, and I can sense it from a mile away, and somebody comes in and starts talking about price and this and that they're just looking to my boss said, I need to get this training, and they don't understand you know, why they're doing it, or what they want to do differently, you know, because of it, then, you know, we're not in that business, we're not in that business of just a check in the box, we want to make an impact on people's lives. So</p>
<p>21:27</p>
<p>if I'm interested, you're asked about on LinkedIn, because we've got 144, same connections. So yeah. But what what type? How can you I mean, I'm looking at this, you got a $400 voucher lifecycle, institution classes through March 30. It's a credit, it's a voucher. How does you know, tell us a little bit about that.</p>
<p>21:50</p>
<p>So just go, you go to the LC website, www.lc, lifecycle engineering.com. And there's a stimulus promotion that we're running through the end of March, march 31, is when we're going to be wrapping up the promotion, it's good for all of our virtual instructor led, and self paced elearning products. So if you want to sample it, and you're interested, you know, we're extending this voucher. Now, it's a COVID, stimulus voucher of sorts, to make sure that, folks, if you're looking for education, effective adult learning, and if you aren't comfortable with going back to the classroom, just yet, then, you know, we certainly are excited about the chance to provide that to you. And it's something that we're extended to our clients out there, along with them some scholarships, so folks that have been laid off as well, too, from their jobs. were willing to entertain that as well. So you know, just trying to help folks during this this period of time.</p>
<p>22:53</p>
<p>So let's say I'm interested in and I'm a company, and I can use your product, it's it's, it's important. I need this training, I mean, company, Acme, whoever I am. wants to take advantage of that's great. What if I have in house training, and I just want to talk to you about how I can make my training, more effective, and still do your stuff. But I have my own, you know, product, whatever it might be? Are you willing to entertain conversations like that?</p>
<p>23:23</p>
<p>Yes, of course, you know, we have an instructional design team within the lifecycle institute that helps helps folks with facilitator development. So if you have subject matter experts, and you want them to get in front of the classroom, and delivered effective training, you can do that as well, too. And, yeah, we're always available to support you in building a course or, you know, optimizing a channel like</p>
<p>23:49</p>
<p>that. LC E. Dan, with a big heart. All right, again, you know, listeners out there, we're all about one, remember this, we have got to be committed to education. That's one, two. Again, we've got to be committed to collaborating. We don't have all the answers. You got to reach out to Dan, he's got answers that can make your business your life much better. And then of course, a natural outgrowth is innovation. We're talking about making Virtual Training, more innovative. Dan, got it. Team. ltds. Got it. I'm just telling you right now, I'm gonna have that link out on this $400 voucher, out on industrial talk.com you're gonna get it. I'm gonna promote it. You're gonna get it, you know, and reach out to Dan, because I'm going to have his contact information, as well. Dan, thank you very much for joining the industrial talk podcast.</p>
<p>24:46</p>
<p>Oh, thank you, Scott. My pleasure. Always a pleasure to connect with you, sir.</p>
<p>24:50</p>
<p>Nice, isn't it? I like that. All right. Let's do this. I want you to be bold. I want you to be brave. I want you to dare greatly because you are responsible for changing the world. I know it's heavy, but you are hanging out with people who are bold, hang out with people who are brave and daring greatly and I guarantee you will change the world. Thank you very much for joining the industrial talk podcast. And, you know, be safe out there. We're gonna have another great interview right around the corner. Stay tuned.</p>
<p>25:20</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prithpal-khajuria-with-intel-talks-about-utility-20-and-solving-utility-challenges-through-innovation/">Mr. Prithpal Khajuria with Intel Talks about Utility 2.0 and Solving Utility Challenges through Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation</title>
		<link>https://industrialtalk.com/episodes/yoav-kutner-with-oro-inc-talks-about-change-management-through-digital-transformation/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 25 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7404</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Yoav Kutner, Founder and CEO of Oro, Inc. about "Change Management through Digital Transformation and the Role of B2B eCommerce".  Get the answers to your "eCommerce" questions along with Yoav's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/yoav-kutner-with-oro-inc-talks-about-change-management-through-digital-transformation/">Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/508480b3-77ef-478a-858c-d82547436cd2"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Yoav Kutner, </strong>Founder and CEO of Oro, Inc. about <strong>&#8220;Change Management through Digital Transformation and the Role of B2B eCommerce&#8221;</strong>.&nbsp;Get the answers to your &#8220;eCommerce&#8221; questions along with Yoav's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Yoav and the wonderful team at Oro, Inc. on leveraging Digital Transformation for your eCommerce business </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>YOAV KUTNER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/yoavkutner/" target="_blank" rel="noopener">https://www.linkedin.com/in/yoavkutner/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/oro-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/oro-inc/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://oroinc.com/" target="_blank" rel="noopener">https://oroinc.com/</a></p>
<p><strong>Company Twitter:</strong>&nbsp;<a href="https://twitter.com/oro_inc" target="_blank" rel="noopener">https://twitter.com/oro_inc</a></p>
<p><strong>Free Oro Demo:&nbsp;</strong> <a href="https://oroinc.com/b2b-ecommerce/demo/" target="_blank" rel="noopener">https://oroinc.com/b2b-ecommerce/demo/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation" width="500" height="281" src="https://www.youtube.com/embed/OD9Tm35uHnY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
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<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
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<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>companies, platform, b2b, magento, open source, people, business, conference, changing, industry, website, customer, product, big, world, talk, oro, b2c ecommerce, online, absolutely</p>
<p>00:03</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast, a podcast that is dedicated to industry heroes such as yourself. But if you're looking out on video, I'm pointing at you right there. Yeah, that's you. You're bold, you're brave. You're daring greatly. you innovate like nobody's business. And you're changing lives, and you're changing the world as we speak. And that's why this podcast is here to celebrate you. Thank you very much for what you are doing. All right, we got another one. And you're saying to yourself, Scott, you always have great interviews? Yes, I do. Because industry is great. And people are great. So get used to it, because that's what we're all about. Yoav ever</p>
<p>00:59</p>
<p>could nurse. Okay, that's good. That's why Oh, a Kutner. And if you go out to his stat card, his LinkedIn stat card, you will quickly notice that he is smarter than I am. Alright, let's get cracking here. All right, we've got a couple of things that we've got to start to</p>
<p>01:19</p>
<p>do some business here. All right, I'm all about education, you know that that's what this platform is all about educating, and I'm all about collaborating, I'm all about innovation, you got to do that. If you want to survive, rebuild and prosper in this new world, you're gonna have to educate all the time. You can't come to me and say, Scott, I don't know how to educate. It's, it's a world wide web out there. There's a lot of great stuff in it. And the industrial talk podcast is dedicated to that education. Now I want to point out something that is just absolutely spectacular. This was brought to you by those wonderful people at the University of Wisconsin Milwaukee. It is the connected systems Institute. Now just go out to uw m.edu, forward slash CSI, get all that information and they're just educating the workforce of the future. So we talk about industry for Dotto digital transformation in everything underneath. And that organization is absolutely Dedicated To Your Success. How can you can't you can't argue against that either. This platform is just really just chock full of great stuff for you.</p>
<p>02:24</p>
<p>You'll have How are you doing? Oh, I'm doing fine. How you doing? I'm well, thank you very much. Thank you very much for being on the podcast. I'm excited about this conversation. As you can tell, I've got your to get your website up. I've got your stat card up. And I've got pretty much everything about you up even your form up. And</p>
<p>02:45</p>
<p>so we've got about about five days of information to cut into about 20 minutes of a conversation. We're not going to do that.</p>
<p>02:53</p>
<p>All right. For the listeners out there. Give us a little 411 on who you are and why you're such an incredible technology professional. Absolutely. Well, thank you for that. I I've never heard that I'm an incredible technological person. But we'll say we'll take it we'll take</p>
<p>03:11</p>
<p>your your your LinkedIn stat card is lying. Because it's it is</p>
<p>03:15</p>
<p>although your your</p>
<p>03:20</p>
<p>All right. So yeah, let me talk a bit about so again, like I mentioned when we were first contacted, I'm around for a while. We talked I talked with you. Yeah, it was around with mainframes, Vax computers. I've seen a lot of things taking over. I remember just to show you how not smart I am. When the first time somebody showed me the internet that was like that's a fad. Nobody's gonna look at these green screen withholdings data. And so, you know, that's the first time I saw</p>
<p>03:51</p>
<p>you</p>
<p>03:54</p>
<p>a big one. Yeah, there goes the smart compliment.</p>
<p>04:00</p>
<p>You know, I was listening to these private networks and stuff like that. That said, once it's started taking over</p>
<p>04:08</p>
<p>my claim to fame was co founding a company called Magento and 2004. Later we released a product called Magento. That was a b2c e commerce platform and open source one at that so we can talk about a bit the open source kind of approach and strategy as we call it. And that platform did very well. We got really good adoption I think at our height when I left it was about 35% market share of all online b2c e commerce stores. Yeah, that was great. With no number with no number two, No, nobody came second almost It was like very, very rare category. Maybe.</p>
<p>04:45</p>
<p>We were in some countries like Australia, we had 50% were number two was home grown. So we really took the market for the b2c market and that we can borrow some money. Yes, of course. It's my side business.</p>
<p>05:03</p>
<p>So we actually did pretty well with that we got really good</p>
<p>05:07</p>
<p>adoption, and learned a lot of what was happening in the world of e commerce at the time. We later in around 2011, finalized the sale to eBay and PayPal, actually, within eBay. And that went pretty well. I think the the product itself Magento is still around, it was bought by Adobe.</p>
<p>05:27</p>
<p>And now it's taking its own life form, it's ready in their version major version too. So great to see that the brand is still around. I mean, it's been, it's pretty caught 11 years already around. So that's Wow, that's right. That's right. Wow, that is a pretty cool. That's a cool, yeah. It's like, I refer to it as my estranged son, because we don't talk anymore. But I love kind of following up on the progression and success, you know, from the sidelines.</p>
<p>06:00</p>
<p>All right, so let's go down this road. And I want to make sure that the,</p>
<p>06:03</p>
<p>the listeners understand, can you just sort of level set, talk to us a little bit about what open source means?</p>
<p>06:11</p>
<p>Open Source, what does that mean? Well, open source is,</p>
<p>06:16</p>
<p>again, kind of a philosophy where you don't want to patent or close source, which is more the traditional term, but they they have code is that it used to be compiled. And it used to be used as a black box, you didn't see actually how things were written and done and implemented. And you would use the product, if you have to modify it or change it, you were limited to whatever configuration or API, or interface was allowed to you to use. But that was it. What happened.</p>
<p>06:44</p>
<p>I think it's already for many, many years. But definitely the 70 took a lot of momentum was developers that were not interested in copywriting if you want or licensing their software and actually provided the code that they wrote, alongside with their source code, with different licenses, which is actually the open source license, kind of story. But again, we won't get into that. But that license allows you to actually use the code and actually modify it with some limitations or not to your own use. So before all these modern Object Oriented Development and all that, that was like the best way for companies to take something that was very close to what they needed, but not 100%, modify it from the source code, without limitations and making actually sure that that works for everything they need to do. And with the biggest thing is no vendor lock in, because there was no necessarily relationship between the vendor the the actual producer of the software and the company using it, which was beautiful, right, because you would get somebody work and just build on that and use it for your own needs. That said, What happened usually around then open source is an ecosystem of a community of developers community of users, the actual software vendor. And that usually caused these open source tools to get developed so much faster, and adopted faster and get feedback faster, and move faster than the closed source solutions that were very limited. And that's why open source is something that's ongoing for the last 40 years in very high speed. I mean, a lot of people don't even realize and learn when I say people companies we talk to don't even realize that a lot of the tools that they're using are actually based or built on open source code, right that somebody was using. Now today, if we jump ahead a bit, though, this is as technical as we'll get, probably. But if I jumped ahead a few years now, today, the actual source code with older object oriented API's after I mean service oriented architecture and stuff like that maybe is a little bit less relevant, you will not necessarily go and modify the actual core code. But you'll build on top of it extended. But were open source is still very much important is like I said with the license. So what you're actually able to use it how you're able to use it, are you able to resell it, you're able to use it only internally, stuff like that. So it's all about the license today, and how you can actually use it for your own benefit. There's a big case right now going on, you know, with Google and big lawsuit there. So I think we are in a place where today open source is more about the license, the freedom to actually build on that use it commercially. Without again, the vendor lock in, which is the biggest part of so you, if you like the vendor, you work with them. If you don't like the vendor, you actually can invest in your own developers and make sure that technology works. And again, with no limitations, which is if we look at SAS platforms like Salesforce, we talked about Salesforce quickly, you are limited to whatever they expose to you. And you end up building a lot of these custom application living in third worlds around that application, not in exactly that hosting environment, not as efficient and as performance. But when we talk about open source, you can actually start</p>
<p>10:00</p>
<p>They'll modify source code if needed to get extensive use cases. See, and and from my perspective, again, correct me if I'm wrong, I like the speed. Right? Especially today. And when we start looking at, let's say, industry for Dido, all of that whole, it technology itself is just evolving at such a blistering pace. I mean, I just I don't see how you can not</p>
<p>10:24</p>
<p>get more into that open source type of mindset, and be able to deploy solutions that truly meet your business needs as fast as you possibly can. I don't see how you can ignore that. Which then brings us to this, the product that we're going to be talking a little bit about that, once again, listeners out there, it's Oro o. r. o, right, Inc is the.com is the website. The product is a series of Oro and so they got commerce and CRM and platforms and all that stuff. And I'm looking at the website, I didn't just sort of pull this off of my head. I'm just using their website. And I'm just sort of, and the the one that just sort of fascinates me is this Oro-commerce. Can you give us a little sort of background into that? And what is it? Absolutely. So Oro-commerce actually came from what, again, what we learned through the years of at Magento. So we like I said, develop the b2c e commerce platform. The problem was that we started seeing more and more companies that were contacting us that were not necessarily selling directly to consumers, there were more about selling to other companies, which makes them a b2b company.</p>
<p>11:32</p>
<p>We were much younger, and definitely have the ego to match that. And we were open source and flexible, etc. We said you know, we can do anything. So when we got approached, we said, Yeah, absolutely, we can serve your needs, we can build on top of what we we have already. But because we were so focused on the b2c side of the equation of this, yeah, we kind of left a lot of the basic kind of architectural features</p>
<p>11:58</p>
<p>out, right, we didn't focus on them. We didn't even know them about b2b at the time. So when we started working with b2b companies, we saw that fundamental features were missing in the platform. So fast forward, when I left the Magento. Eight months later, we created a new company called aura. And Oro, one of the products we kind of worked was on was the b2b e commerce platform, which is kind of our take on e commerce, but for companies selling to other companies. And so</p>
<p>12:30</p>
<p>yeah, so I got us a step in. So for the listeners out there, let's try to simplify it in a sense, it's like, Hey, I'm Acme, your beta, we can use this platform to engage in commerce Is that it? That's in a nutshell, that's it, we have three main use cases that we kind of talked about, and then we kind of start breaking out from but the first one is exactly what you said, which is the buyer seller interaction. Yeah. And that's the buyer doing some research finding a seller or manufacturer or brand or distributor that he wants to work with, they get in contact to get in touch, submit maybe a request for a quote, or CRISPR, pricing, get this pricing, and then put in an order, right. So taking all that world digitally. That's our main focus, basically, because this world is changing this world is, especially with COVID, we've seen that that conferences, trade shows were not even an option, right? That's where a lot of these b2b business and orders were actually done introductions, etc. So we're really trying to move this whole world digital, that's kind of so so I'm Acme. I'm a buyer and I'm looking for a seller, do I go through the Oro commerce platform to find buy sellers? So I can be in your platform and say, hey, check it out. That's, that's a company and whatever the details associated I can do that in your platform? No, I mean, unless you build the marketplace, which we'll get into that part. But when we're talking, we're just a software provider. We don't provide any services.</p>
<p>14:10</p>
<p>Right. So the best way to find you is where actually most researchers start today is on Google or on any other search engine. I won't get into that war. But let's say any search engine is where today, most researchers and buyers are starting their search today. And that's overtaking any kind of tradeshow, any kind of conference, anything like that. So if you build your site with a platform like ours, you'll be searchable and indexable and then people can actually find you. So you don't have to go through us nobody needs to know who or is we like to be in the in the shop. We like to make other people upfront and successful. So we're not like an eBay for b2b or,</p>
<p>14:53</p>
<p>or anything like that. We are not a marketplace on our own. We do provide a marketplace is one of our features or actual products.</p>
<p>15:00</p>
<p>But we are definitely about running your business, making your business so visible. And that's a big change and a big kind of attitude change, I guess, for b2b companies that they have to be visible online today. They're missing out on so many potential customers, so many potential orders, so many potential deals, because they're not searchable and indexable online.</p>
<p>15:22</p>
<p>So does your platform optimize that? Seo? Whatever, you know, dealio? Why? So I'm once again, I'm Acme. I'm interested in finding a seller of</p>
<p>15:35</p>
<p>I'll make it simple spoons. Yeah, go on my, my search engine. Right. And, and it's because of your platform, which is embedded in their site, whatever this spoon site,</p>
<p>15:48</p>
<p>you you give them a level of robustness that I'm able to find. It's like, hey, check it out, man.</p>
<p>15:55</p>
<p>spoony is right there. Yep. And that we will be actually running the website. Usually in most use cases, we are even running the front end the whole experience, customer experience, etc. We have Yes, we have other implementation, headless, pw a etc. But in a nutshell, we actually are the website that most people will hit either directly or through a CMS if it's a very big company, and they have this content management system in front of us. But we actually have the front end and the back end, you get everything in one. So let me start, let me maybe simplify our first</p>
<p>16:34</p>
<p>our first kind of steps that we usually do with a lot of very traditional b2b companies is just published or catalog online. So that means that they do have a way to get the catalog out of their eirp order management system where where we're not or a Pim, Product Information Management System, that where all the product information sits. But that information has to be published in in a e commerce style catalog style CMS, which is what we built. So we have a very good</p>
<p>17:04</p>
<p>platform to build your website that will actually make all your products visible online. Oh, no, of course, then SEO friendly and indexable and searchable, etc. So a lot of times, that's the first thing we do we come to a company, we say, look, if somebody searches for your products, they find nothing. Best case they find some, you know, this static website that somebody has a phone number on that's frequently goes to a</p>
<p>17:29</p>
<p>phone number to a sales rep that doesn't work there anymore. Right? And, and, and that's what we do we actually create, you know, I'll go all the way back for about 15 years, we create dynamic websites, right, that are actually not static, you can actually update them, you can like any CMS, like you would do for any kind of website, but focused and specializing in catalog publishing. Okay, I got I got it. I gotta interrupt real quick, because you know that that data is absolutely horrible. When you go to a customer and you say, Hey, hey, let's just get this thing online. Let's make it all robust in everything. Give us your catalog.</p>
<p>18:05</p>
<p>That's when it starts. Absolutely. With many we have manufacturers of nails. So when we told her to give us a picture, we say, well, and nails and nail, you know. So yeah, we just have to adjust to how we show the data. So yeah, images, maybe not the strongest suit for that industry. And that's acceptable. Again, you are dinged on Google and all that. But you know, it doesn't change the fact that your competitors will not have better pictures of nails. Right. So for that industry is so cool. Okay, continue man.</p>
<p>18:37</p>
<p>Asian By the way, I'm enjoying this conversation a lot. Thank you.</p>
<p>18:42</p>
<p>I sometimes Yeah, it's nice to meet people that find b2b e commerce. Interesting, because a lot of people would say, Yeah, when I say um, yeah, when I say I'm like in the b2b commerce business, everybody's like what Say again? What, what is that? It's like,</p>
<p>19:00</p>
<p>No, no, but we really love it. I mean, one of my passions and the reason I'm actually doing this, it's,</p>
<p>19:07</p>
<p>it's because I really like coming to companies and kind of automating digitizing a lot of what they do. It's really something I've been doing for many, many years since I, my first professional, out of the army was, like, career as a developer was on a salary program that I was we were developing way back then. And just like for HR and stuff like that, and we would come to companies and automate the whole, you know, HR salary kind of processing and stuff like that. So it was like, you know, who cared, but back then we were, you know, making people's lives so much easier. And it's something that we were, I really liked. I really like coming to a company and saying this, three months down the road, that how much we can help them how much we could have saved them time and, and made their life easier and more productive. And I think when we talk about e commerce, we're putting that on steroids. It's like we can today, really, this</p>
<p>20:00</p>
<p>digitize any process that your company does? automated? And the big question is, what our big problem is we do not replace the sales guys, we actually make them more efficient, more able to find new customers easier, right, which is a lot of the CRM pitch. But we are definitely helping the companies stay relevant, be able to survive pandemics and stuff that a lot of people didn't realize that might happen. But really the way the world works today, it's digital. Right. And, and we're seeing this throughout the sales process. Like I mentioned, most research will be started online today, even if</p>
<p>20:39</p>
<p>I have to go on a tangent here. What's your viewpoint on? Because I'm all into what you're talking about? What's your viewpoint on? conferences?</p>
<p>20:50</p>
<p>Well, conferences are great. I mean, especially we have we have a lot of business in Europe. And and they're shaking hands, having a cup of coffee is still a part of how you do business. I think the shock of the pandemic and and our European customers was a bit bigger. We actually had still salespeople traveled there, and we were like, what's happening today? Well, they will, they won't shake, you know, they won't sign the deal without shaking the hand. So it's something that it's still relevant, I don't think it will go away, I think, you know, people are still happy to meet each other. But like I said, you can come much more informed to the to conference, right? If you before you go to a conference, you can actually start searching online, some of these companies. Now, if you come in form, you can maybe already start requesting pricing before. So when you get there, you just don't waste your time on the whole cycle of the meeting of handshaking. And then you can come much more prepared. And, and not only that, let me let me give you another thing we're doing for a real customer of ours. And we went through their trade show, we saw how that happened. That works there in the animal, kind of their animal supply distributor, and they're like, pet food, pet supplies, stuff like that. Yeah. And that's a huge conferences. It's really a thing to see. Right. I went to Vegas, we saw that conference, that the thing that we're helping them accept everything that we're doing on the online strategy, and all that, with the conference in mind is that we are digitizing how the orders are taken in the conference itself, right? We added these booths with touchscreens that a sales rep can walk in with,</p>
<p>22:24</p>
<p>you know, a new customer or an existing customer, for that matter, pull all their data, pull the relevant catalog, pull all their special pricing in front of them. Before that they had these booklets right with this huge price books and stuff like that. And everybody had to remember, and there was constant screaming when I went there was constantly No, did you know the price for that guy, he's from Cleveland, you know, what's the best that we can give them? It was more like a meat market and actual like a sausage grinder Yeah, then then like a like a conference for you know about having a relationship with your customer. And once we did some pilot with that, we saw that one of the things that actually really helped was we decrease the number of errors in entering these orders the king in these are errors, the order sorry, later, right? Because you would write it on paper. All these papers, go back to the office, and then the sales reps used to start keying them in counting mistakes and not being able to read that. So just there, we were already improved. By the time the customer got back home from the conference, the order might have already been waiting for them there. Right. And it's something that we're really changing and improving. I think the customer experience, usability efficiency.</p>
<p>23:38</p>
<p>That's all connected to our system. This these kiosks are just another front end, basically, instead of a web based. It's just another front end of our application.</p>
<p>23:49</p>
<p>Okay, I mean, I'm all in. Why aren't people all in? Well, big deal. Yeah, that's that's where we started seeing the challenges. So I think one of the things and again, I'm looking at my previous life at Magento versus where I am today, in the b2c world, we really hit the wave on the right, I'm from California, sorry, I might have some surfing</p>
<p>24:11</p>
<p>analogies, but</p>
<p>24:13</p>
<p>but we hit the wave really, when it was peaking. And we really, you know, everybody was changing the way they're doing business. They understood that they have to sell direct to consumers, a lot of brands, we actually, when we released Magento a lot of brands that were not traditionally selling direct to consumers, even big brands decided because of the old kind of crash, that they have to start improving business and why not start selling directly to consumers. So we saw a lot of that happening. So there was really a perfect storm in terms of how people were changing their attitudes on selling directly to consumers. I think today with the b2b, we are on the cusp of the same kind of moment. A lot of businesses have to kind of update the way they're doing business. They have to maybe get out of their circle of customers and expanded International. I know</p>
<p>25:00</p>
<p>a bad word for many. But selling cross border, especially in Europe, we see this more and more taking over and and for a while in Europe, of course. But I think in the US, the US market will also have to kind of learn to deal with other countries. So definitely have to have b2b</p>
<p>25:19</p>
<p>kind of platforms that will allow these features to be implemented. So companies can actually modify the way they do business. That's it when we come to companies and we talk technology to sometimes a surprise how behind the curve they are when it comes to technology. We talked about mainframes and let me let me throw another term with you as 400. Still around europese, right. that are that are archaic, you cannot change anything. They're like, No, we asked him, can you change this API? and</p>
<p>25:50</p>
<p>Roger will pick up the phone, he's retired, you know, it's like, these are the answer is yes. It's expensive as Hell, yeah.</p>
<p>25:59</p>
<p>It is expensive. But we're really, really finding that they're really behind the curve and technology. Like I said, a lot of times where we start from is just</p>
<p>26:10</p>
<p>publishing their catalogue online, which seems trivial. But like you said, it's not at all because the product information is not there, the quality of the product information is not suitable. So that's not an easy, I talked about it like it's a trivial thing. It's not it's changing the culture of how you talk about your product, what content you have about your product. What if you, if you are a distributor, you need to get that content from your merchants that are selling through your manufacturers, to your manufacturer, you need to get it from your supply line, right, who's ever giving you those descriptions? So a lot of a lot of non trivial things on the culture of how the company is actually operating. And that's across the board. We're getting pushback from the marketing team. They don't know what to work with, necessarily with online marketing. They know more about print marketing. It's about the sales team doesn't want.</p>
<p>27:00</p>
<p>We're just telling you right now. All right, we're gonna have to wrap this up. I mean, come on. You guys have got to be in Hey, if you guys go out to orange ink, that's o r o inc.com. Click on orocommerce. There is a demo a demo of the platform that I think you need to take notice of listener. Don't come to me and say you don't have an idea or a solution. This is cool stuff. Dead sexy. Are you active out on LinkedIn there? Yup. Yep, absolutely. Okay, you're gonna have every gun link, no demand for this company, this individual and the value proposition that they bring to the table. b2b is the way to go. I like it a lot. Thank you for joining</p>
<p>27:46</p>
<p>it, this was great. We could talk for hours, I'm telling.</p>
<p>27:50</p>
<p>I'm just trying to spare the listeners of the the this. All right, we're gonna wrap it up. Thank you very much. We're gonna have another great interview just around the corner. So thank you.</p>
<p>28:01</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/yoav-kutner-with-oro-inc-talks-about-change-management-through-digital-transformation/">Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint</title>
		<link>https://industrialtalk.com/episodes/jeff-frick-with-menlo-creek-media-is-talking-digital-twin-and-increasing-your-digital-footprint/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 24 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jeff-frick-with-menlo-creek-media-is-talking-digital-twin-and-increasing-your-digital-footprint/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Jeff Frick, Principal and Hell of a Guy with Menlo Creek Media about "Digital Twin and the "WHY" behind the Person, Company and Solution".  Get the answers to "Increasing you Digital Footprint" questions along with Jeff's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jeff-frick-with-menlo-creek-media-is-talking-digital-twin-and-increasing-your-digital-footprint/">Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jeff-frick-with-menlo-creek-media-is-talking-digital-twin-and-increasing-your-digital-footprint/">Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</title>
		<link>https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 04 Feb 2021 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7310</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Michael Cook, Director of Global Academic Partnership at Rockwell Automation about "Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT"!  Get the answers to your "Automation" questions along with Michael's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/">Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ae8e840e-60f8-4ecf-aecc-0380412667b9"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Michael Cook, </strong>Director of Global Academic Partnership at <a href="https://www.rockwellautomation.com/" target="_blank" rel="noopener">Rockwell Automation</a> about <strong>&#8220;Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT&#8221;!&nbsp;</strong>Get the answers to your &#8220;Automation&#8221; questions along with Michael's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Michael and the wonderful team at Rockwell Automation and how you can up your automation game through education </strong>by the links below.&nbsp;All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHAEL COOK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/michael-cook-9335aa5/" target="_blank" rel="noopener">https://www.linkedin.com/in/michael-cook-9335aa5/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rockwell-automation/" target="_blank" rel="noopener">https://www.linkedin.com/company/rockwell-automation/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.rockwellautomation.com/" target="_blank" rel="noopener">https://www.rockwellautomation.com/</a></p>
<h2>CSI AND MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection" width="500" height="281" src="https://www.youtube.com/embed/hlt_zyCLUmw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" height="273" width="1035"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/">Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business</title>
		<link>https://industrialtalk.com/episodes/scott-heide-with-engineering-intent-is-talking-solutions-to-automating-your-engineer-to-order-business/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 02 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7278</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Scott Heide, Founder and CEO at Engineering Intent Corporation about "Solutions that Streamline and Automate your Engineer-To-Order Business".  Get the answers to your "Efficiency" questions along with Scott's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/scott-heide-with-engineering-intent-is-talking-solutions-to-automating-your-engineer-to-order-business/">Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3f22f4fc-50c3-4bac-b5ac-7adcbd72e467"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Scott Heide, </strong>Founder and CEO at Engineering Intent Corporation about <strong>&#8220;Solutions that Streamline and Automate your Engineer-To-Order Business&#8221;</strong>.&nbsp;Get the answers to your &#8220;Efficiency&#8221; questions along with Scott's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Scott and the wonderful team at Engineering Intent Corporation on how you can up your Engineering game </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SCOTT HEIDE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/scott-heide-34a2353/" target="_blank" rel="noopener">https://www.linkedin.com/in/scott-heide-34a2353/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/engineering-intent-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/engineering-intent-corporation/</a></p>
<p><strong>Company Website:&nbsp;</strong> <a href="https://www.engineeringintent.com/" target="_blank" rel="noopener">https://www.engineeringintent.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p>&nbsp;</p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>Scott Heide Interview</p>
<p>Tue, 2/2 9:25AM • 28:09</p>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>engineering, customer, scott, company, solution, product, automate, cost, sales, automation, people, impatient, engineers, intent, heidi, industry, capture, challenges, procrastinate, conversation</p>
<p>&nbsp;</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, let's go. Welcome to the industrial talk podcast absolute, as you know, an honor that you've joined this platform that celebrates industry heroes each and every day, and you're saying to yourselves, God, why do we celebrate? Because? Because industry, manufacturing, the people that are in those professions are bold, brave, dare greatly innovate like no buddy's business, and you're changing lives, and at the same time, changing the world. So that's why we celebrate you. All right. But Hot Seat today. His name is Scott. He's a good looking guy, by the way, because his name is Scott. Heidi, last name. co. Engineering intent.</p>
<p>&nbsp;</p>
<p>01:14</p>
<p>Cool. It's cool. It is cool. Let's get cracking.</p>
<p>&nbsp;</p>
<p>01:20</p>
<p>Yeah.</p>
<p>&nbsp;</p>
<p>01:23</p>
<p>Outside of the fact that I can remember his name.</p>
<p>&nbsp;</p>
<p>01:27</p>
<p>He's, he's damn good looking. But anyway, what's interesting about this conversation, and I think it's an interesting Avenue and</p>
<p>&nbsp;</p>
<p>01:37</p>
<p>engineering intent is a, let's say, a software, a technology company, right. And they provide a platform that allows people in the field to be able to create sort of pretty accurate engineering quotes on solutions for firms that are in the engineering space, right. So for example,</p>
<p>&nbsp;</p>
<p>02:06</p>
<p>I go out, I visit a customer, the customer has something in mind, it looks like XYZ, it's got this and that right then and there because of their platform because of their software. Because of their technology. I'm able to come up with a pretty doggone decent swag at what the cost of that particular solution will be. And and for me, right, Scott MacKenzie, being impatient, as I've always impatient, unfortunately,</p>
<p>&nbsp;</p>
<p>02:38</p>
<p>I like it. I like it. It's like real time insights into like, Hey, I got this idea. And then I want to be able to come up with some sort of an estimate of what it might look like, engineering intent. The team of Scott, Heidi. I mean, come on. Come on. It's pretty doggone cool. You got to sit there and say, it's pretty damn cool. Now I'm not gonna do it justice, because Scott and his team at engineering intent, live eat breathe this solution. But Oh, I know. Boy, it satisfies my my curiosity, of being able to get something on paper that looks like what I'm thinking about and have a dialogue right then and there. I don't, you don't even have to go back to that. You know, whatever your your office is. You can do it right then and there. Come on. That's what the future holds. That's what this is all about. That's a that's an industry hero, his team, their industry heroes, what can you say? All right. Remember, I want you to do a couple of things. And just note this before we get into the interview is one you got to constantly educate, right? Just keep keep educating. Now's the time. This, this is speeding by us. So educate, collaborate, reach out to me, Doc gotta reach out to me and we'll let's collaborate. Let's figure out the way to get your story out there. And as well as all the other people who you want to collaborate and of course, innovate. You got to keep innovating, just like engineering and tech men. They don't shop. It's not as if like, hey, all right, we got our platform, blah, blah, blah, and a stop. Nope. They keep hammering on that technology so that it brings the value that you so deserve, because you're an industry hero.</p>
<p>&nbsp;</p>
<p>04:29</p>
<p>All right, let's get cracking on the interview. Now his card is pretty doggone chock full of great stuff. Right? Scott, Heidi, that's h Ei D. Engineering intent is the company. And as I scroll down, I look at his stat card. Oh my gosh, he is smarter than me. absolutely spot on. All right. Instead of me yammering on and on and on and on. Let's get going with the interview. Enjoy Scott and his insights into what they're doing at</p>
<p>&nbsp;</p>
<p>05:00</p>
<p>Engineering intent. All right, Scott, welcome to the industrial talk podcast. We've had habit listeners, you're gonna like this conversation, just because we've been having a great conversation offline. In fact, we should have been recording it, Scott, because you were just dropping value bombs all day long. And I'm just sitting there going, man, I should have recorded that man. All right, before we get out again, but yeah, it's not gonna happen. So before we get really cracking and, and relive all our conversations, because that's what we can do. Give us a little 411 on who Scott is. So the listeners understand why you're such an incredible professional.</p>
<p>&nbsp;</p>
<p>05:37</p>
<p>My name is Scott, Heidi, I'm CEO of engineering intent, I've been in the business of what we call engineering automation, or design automation, sales configuration for the past 30 years, and I've had a lot of experience with several different companies and with several different large scale partners over the years. Today, our company is a software company that makes a product called knowledge bridge, and we'll talk about that soon. This is interesting if you've been in the business, and I mean, your your, your cutting edge at engineering automation, I'm going to just sort of share with you every time that I had to go approach my engineering department, you know, what was was the biggest problem.</p>
<p>&nbsp;</p>
<p>06:21</p>
<p>I would procrastinate and then I would probably go over and grab a cup of coffee. And then I would see, hey, there's some donuts. I would procrastinate to the end until I couldn't procrastinate anymore. And I'd have to have that conversation with engineering. And so the simple fact that you were already thinking about engineering automation, you're a trailblazer? Yeah, it's been it was pioneered in the late 80s. Actually, there was a company called icad, that kind of came up with the original concept of this kind of object oriented approach to design automation. And we've been developing it and growing with it over the years. The the key for us over the last few years is the proliferation of the the Internet of geometry that can be fast and interactive of some of the new technologies coupled together with that underlying ability to automate what people think automate, the engineering process has really brought it put us in a good position to help a lot of companies. Yeah. And you're you're a cloud based business. Right? Yeah, that's right. And that has its tremendous value. But</p>
<p>&nbsp;</p>
<p>07:39</p>
<p>so what was the problem that sort of lay out that problem of what's your try this this knowledge bridge or K bridge solution? what problem are you addressing? So a lot of companies that do customized products, have to configure their products, but they have to configure them in the using engineering rules as part of what drives that configuration, they have to use geometry and geometric relationships. And they have to, if they're going to make a possible for their sales people and for their customers to be able to do the configuration, you need to be able to interact with it. And so the technology for doing the automation has been around for a long time, but it hasn't succeeded and rolled out the way it could to help these companies, because of this lack of these extra features that enable it to make it more effective. And what we're doing these companies that we work with struggle because they're trying to make a custom product for their customer. But because it's custom, it takes time, it takes expertise. They make mistakes, there's handoffs,</p>
<p>&nbsp;</p>
<p>08:58</p>
<p>there's throughput, time, and so on. And so we're trying to help them streamline that process to automate it to capture the knowledge that's needed to do those steps in an automated way. And that's what we do. And so if we can make it so instead of taking two weeks to do a quote, you can take two hours to do a better yet do it in front of a customer with the customer better yet even have the customer do it themselves, then the communications just becomes much more efficient. And you're able to make a sale that you wouldn't be able to make it to do it with less resources. You're able to make fewer mistakes while you're doing it. You're able to understand your margins while you're doing it because we're rolling up the cost and we're doing calculations. All of those things become more effective for our customers. I think it's brilliant. And and you know, yeah, you're absolutely right. It's been around for a little while people have been talking about it.</p>
<p>&nbsp;</p>
<p>10:00</p>
<p>This is like the, the, you know,</p>
<p>&nbsp;</p>
<p>10:03</p>
<p>the the golden goose if you could do it for me being a, some people say that I'm impatient, some people, not everybody, but some people say that I'm impatient. This is like right in line with what I like. So if somebody came to me, and and I had a dream, I had a thing in my head and I said, I'm thinking about this, and I'm gonna, I want to talk to you about it, if you could take care of it right then and there. And we could communicate, and then ferret out all the challenges. Holy cow, you have a customer for life I'd like and then when they leave, I could just say, yeah, yeah, we got it going on. I just think it's such a tremendous value proposition. I mean, I might be, but I'm really impatient. But I think a lot of people are, yes, absolutely. Being able to interact with the customer and show them what they're going to buy, not just configure it and show them the price, but show them a picture of it, or a 3d model, or a rendering or a drawing and so on and have them be comfortable with it. And an immediate response is just the the value from a sales point of view is huge. And keep in mind, this all started. Because what the problem we were originally trying to solve was just, you know, I've got a bunch of engineers that are spending so much time on every individual design, it takes hours, it's, you know, the throughput, time, and so on. And it's expensive. We're trying to automate those engineers, but what we realized is if we enable the UI, in such a way that you can use it in a pre sales mode, just like you said, you get a customer for life, when you can show them what they want, and confirm for them that we're going to be able to make what you need. And do it quickly. It's just high super high value. high value is an understatement. Because you're sitting there having real conversations with your customer about a problem they're trying to solve. And you're going back and forth. For a level of clarity that doesn't exist, like hey, we make this thing but I'll be back in two weeks, and then I'll come with a drawing and then and then of course, it all breaks down hell in a handbasket. No, I didn't want that handle, I wanted this handle and whatever. And</p>
<p>&nbsp;</p>
<p>12:27</p>
<p>I just think it's just damn cool. Yes. And and on top of that, you know, engineers don't like to be involved in that pre sales process, the company's not getting paid for that engineering time, you know, they'd rather be thinking about what the next new product is going to be, rather than just turning the crank on yet another quote for the same product over and over again, it really frees them up to focus on new product development, and it frees the sales guy up to make that, that sale with the customer. And give them what they want to be and be assured that it's been engineered properly. And it's a valid solution did doggone sexy, I love what you're saying. Now, the question I have. So if I'm, if I have, hey, I want to build a descriptor for cater no such thing. So listeners out there don't go Google dysgraphia cater because it doesn't exist. It's my word. I want it on a bumper sticker anyway, well, let's say I wanted to build a descriptor for cater. And it has, you know, materials of cost of materials and just just materials, right? Does does your product go out? And say, yeah,</p>
<p>&nbsp;</p>
<p>13:36</p>
<p>aluminum is? Do we procure it at this point, whatever, you get the price right then and there. Yeah, so we often our applications connect directly to</p>
<p>&nbsp;</p>
<p>13:48</p>
<p>the cost center for their the company, that's usually the RP system, where they have the materials, they have the purchase components, so they we can have access to availability, and costs. And then we can actually make choices for the customer based on trade offs. You know, some of the customers we we sell to, for example, in power distribution, use a lot of copper, the cost of copper can change tremendously from one week to the next. And you may choose a different design based on the evolution of that, that change and</p>
<p>&nbsp;</p>
<p>14:26</p>
<p>evolution of that change in</p>
<p>&nbsp;</p>
<p>14:29</p>
<p>the price of copper. And so that sort of dynamic decision making can be really effective. Yeah, especially, you know, I've been down that road and then it's like that material. Today was $5. Tomorrow $7. The next day is $10. And then of course, somebody comes back and it's like, how do you how do you narrow it down? To me is just a big, big deal. But I would imagine, I mean, are you let's let's just let's just</p>
<p>&nbsp;</p>
<p>15:00</p>
<p>lead and put it out on the table.</p>
<p>&nbsp;</p>
<p>15:04</p>
<p>If 100% let's say it's $100, right, here it is, it's $100. How closer am I, with your product with your solution? Am I to the $100? I mean, like, do I nail it? Well, you nail it a lot better than you would without the product. In other words, we, we roll up? Well, first of all, we ask the customer, how they do pricing. And sometimes pricing is done based on cost. Other times, it's not frankly, it's based on other parameters. And we can incorporate either pricing model into how we put together the cost and the price for them. Typically, for the kind of customers we work with, it's a, we're rolling up a cost. And that cost can be materials, but it can also be manufacturing steps, it can be an engineering factor, there can be delivery factors, and we can roll those into an overall cost. And then the margins, often there are rules about the margins as well, you know, if it's if this distributor gets extra margin, or this customer buys a whole bunch from us, so they get a discount, there's rules in there about the margins to those are all rules. And so our system allows you to capture that and, and</p>
<p>&nbsp;</p>
<p>16:23</p>
<p>hone it and hone it and hone it. And I would imagine you get a little bit better as you continue to go forward. It's like, yeah, I'm tightening it up. I see where I've, yeah, yeah, yeah, they're really good companies keep track of what they quoted and what it ended up being and do the connection between to make a jump make those adjustments? fine tune to, you know, fine tune that to get it exactly right. See, not every company does that. But there certainly are companies out there that do and they can be very successful with. Come on. Now. You had me at at me make sure you had me at the term</p>
<p>&nbsp;</p>
<p>17:04</p>
<p>engineering automation. You had me at that. One of the push backs, why do people I mean, it's it's not all, you know, bubblegum and pink elephants out there? What would be the pushback to this makes complete sense? Well, that's that's a good question. And there's a couple of different categories. But, you know, the first one is often Well, you know, we don't think you can do that, you know, how are you going to capture our rules are you rules are so special that we can't possibly imagine capturing them? And, and in some cases, there's some truth to that. But what we do and what's special about our product is you capture the rules that you have, you provide a user interface that allows them to interact with it and put put their human factor into it where that's needed. And combination is what's really the best solution. So that's one of the push backs. The other pushback is, Oh, we've got some programmers over in the back room, we'll just have them programming solution. And the problem with that is it ends up being, you know, the programmers, first of all, don't understand the product. Secondly, it ends up being this huge dotnet programming, nobody understands it can maintain or extend over time, and, and so on. So are, you know, one of our biggest competitors is the roll your own way, and we'll try to do it ourselves.</p>
<p>&nbsp;</p>
<p>18:31</p>
<p>Like I said before, some of those companies, a lot of those companies end up being our best customers, they come back three years later and go, Ah, you know, I see why we didn't want to get in this mess of software. We're not a software company. We're a manufacturing company. We've got this whole group over here trying to write software, and maintain software. Help us out here, and it ends up being our best. Yeah, and and why wouldn't I want to leverage your organization who have you know, I mean, if you've done it over a number of years, you've, you've refined your thinking, you have insights that, you know, the IT department doesn't have at Acme Corporation, you just bring a greater level of experience that for me, we've been through it many times before, and we've seen what the challenges are, and both technical challenges and organizational challenges and business challenges. And we can help companies help coach companies through to success and that's kind of on top of our product, which is a great platform for doing the sort of thing but the product itself isn't the only thing that</p>
<p>&nbsp;</p>
<p>19:45</p>
<p>it takes more than that to be successful and we can help with the rest of it as well. Yeah, I mean, of course, it's it's, it's a die. What would always upset me because apparently I'm impatient.</p>
<p>&nbsp;</p>
<p>20:00</p>
<p>Sometimes, is when somebody says it can't be done. Yeah, yeah, I just</p>
<p>&nbsp;</p>
<p>20:07</p>
<p>I bristle with that because you take a challenge at that. And, and and prove them wrong most of the time prove them wrong. Yeah, you know, I've been, I've been watching, right, Elon Musk, and SpaceX. And looking at that, I just, they never say it can't be done. It's like, they'll have this, you know, wild idea, and then they'll try to figure out how to get it in it. They do it. And it's like, God, that is just refreshing. Yes, yeah. No, we, we think that way. And we like to be challenged by our customers. And, you know, most of the time we're able to meet those challenges, and and it ends up being a win for them and a win for us. And that's what gets us up in the morning, Franklin. Yeah, don't get away from that legacy thinking and, and meaning we know how to do it and all that good stuff. Yeah. Where do you see it going? I mean, what, what are the trends? What's, I mean, this is great stuff. This is a great conversation. It's a great solution. It's great service, it's not blah, blah, blah. But what do you see it going? So I think that we will be extending this capability to many, many, many more companies. I mean, we're just at the tip of the iceberg right now, in terms of the products, the industries, the companies that do a customized product that need this kind of technology. So I see that growing for years and years. Another exciting angle on it for me is that we're part of what we're doing, when we when we do these applications is we're capturing reusable sets of engineering rules. And we've set up our technology from day one, to manage modular, reusable sets of engineering rules. If you think about it, engineering is a collaborative process. You never design anything. If I look at this console in front of me, there were probably 100 engineers that touch different parts of it, that were experts in each area, yeah, you can capture those modules and mix and match them together. It's the impact long term impact on the engineering world is going to be significant. And we've, we've built the infrastructure for that we've built a store for exchanging these kinds of things. And, and to me,</p>
<p>&nbsp;</p>
<p>22:40</p>
<p>in the very long in the longer term, that's even more exciting than the ability to help an engineered order company sell their product faster, both both are exciting, obviously. But changing the way engineering is done is is really the the end end game here.</p>
<p>&nbsp;</p>
<p>22:58</p>
<p>I think that that's very cool. You brought up a good point. And, you know, I can sit there with my business cap on and say, Hey, this is great. I understand what you mean. But there's a there's a positive bottom line impact to streamlining this effort. Can you explain a little bit about that? Yeah. So there's what we call value buckets, there's many of them for an application like this. First of all, you're able to sell more easily. So you're making that sales</p>
<p>&nbsp;</p>
<p>23:35</p>
<p>experience, exposing it directly to your sales guys, to your customers. And as we discussed not having to spend weeks to put together a quote, you can do it in minutes in front of your customer. But along with that, you're also reducing the amount of time it takes from a throughput time, you're reducing the amount of hours it takes, so the cost is going down. And then you're also reducing the every anytime you automate something like this, you're reducing the opportunity for mistakes. We've had customer who follow the whole Kaizen thing, and I've kept track of their cost of quality. We've had customers justify, you know, very large investments, million dollar investments entirely on the cost of quality for one of these, nevermind all the other things we've talked about for the last 15 minutes entirely on the cost of quality and so that's another you know, area where value comes into play. And so there's just the the key is doing automation. Once you have it. There's just there's value all over the place. It's it can be very strategic for any company that embraces it.</p>
<p>&nbsp;</p>
<p>24:50</p>
<p>This is this just cool stuff.</p>
<p>&nbsp;</p>
<p>24:53</p>
<p>Really, we think it is okay, not everybody would talk to you. Thanks. Oh, well apparently you're not selling right.</p>
<p>&nbsp;</p>
<p>25:00</p>
<p>You're not communicating, right? Because apparently they should be listening to you. They should, they should. Again, how can people get a hold of you?</p>
<p>&nbsp;</p>
<p>25:09</p>
<p>We're at engineering and ten.com. The website is the best place, there's links to our email addresses and phone numbers and such there that just spelled out no dots or anything engineering and ten.com.</p>
<p>&nbsp;</p>
<p>25:25</p>
<p>We'd be happy to hear from anybody. There's actually live demos on the website, you can run one of our applications, you can learn about a lot of the different industries we support. There's a lot of information on our website. That's really the best place to start. Very cool. Very cool. All right. You got a couple of things here to free demo on websites. Right. You've mentioned that that's good. And you made this a pretty clear if you're a qualified prospect free discovery session, I first off be qualified to take advantage of that. That is absolutely and everything will be out at industrial talk.com. You know that all the contact information for Scott, engineering intent, and anything else that we can possibly jam on his landing page. We will. Scott, you're absolutely wonderful. I love this conversation. Hey, thanks, Scott. I really appreciate it. Thanks for doing that. I enjoyed it. It was fun. Man. I love what you guys are doing. Now all of a sudden, if I had an engineering company, I would be looking forward to connecting with you. We'd be knocking on your door. Yeah, but I'm not. And so</p>
<p>&nbsp;</p>
<p>26:37</p>
<p>I could I could just sing your praises. And every time I come in contact with somebody that's engineering, so you need to get ahold of this guy. How's that? All right. All right, listeners hang tight. We're gonna be right back. As you know, we're gonna sum it up on the other side. So stay tuned.</p>
<p>&nbsp;</p>
<p>26:51</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>&nbsp;</p>
<p>27:01</p>
<p>Scott, Heidi. Yep. Put that in your notebook. You never know attaches the company. They're delivering value. They're delivering solutions. I'm telling you, they're satisfied my</p>
<p>&nbsp;</p>
<p>27:15</p>
<p>inclination of being impatient, big time, coming up with solutions that truly help you move that ball forward using a sports analogy. So go out to his LinkedIn stack card, Scott, Heidi AGI de engineering intent reach out to him. I guarantee you will not be disappointed one iota know how to spell it. All right. I'm going to continue to hammer on this stuff.</p>
<p>&nbsp;</p>
<p>27:44</p>
<p>I want you to hang out with people who are bold, brave and daring greatly.</p>
<p>&nbsp;</p>
<p>27:50</p>
<p>You be bold, brave and daring greatly, and you're gonna change the world. Hang out with Scott. Heidi, you're gonna hang out with me to go to industrial talk, calm, everything is going to be out there. All the contact information. Have a wonderful week. We're gonna come back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/scott-heide-with-engineering-intent-is-talking-solutions-to-automating-your-engineer-to-order-business/">Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes!</title>
		<link>https://industrialtalk.com/episodes/innovation-with-a-heart-conversation-with-stephanie-bill-and-rob-true-industry-heroes/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 20 Jan 2021 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Stephanie Atkinson, Bill Schmarzo and Rob Tiffany, about "Technology and Innovation with a Heart to change lives, communities and the world!"  All three are Industry Heroes!</p>
<p>We in industry must be about serving others and improving lives without the expectation of anything in return.  These three industrial professionals embody such a purpose.  Hear their story of sacrifice and giving on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/innovation-with-a-heart-conversation-with-stephanie-bill-and-rob-true-industry-heroes/">Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes!</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/innovation-with-a-heart-conversation-with-stephanie-bill-and-rob-true-industry-heroes/">Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes!</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Ms. Sandy Carielli with Forrester Research is talking about BOTs and Possible Impact to Business.</title>
		<link>https://industrialtalk.com/episodes/sandy-carielli-with-forrester-research-is-talking-about-bots-and-possible-impact-to-business/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 06 Jan 2021 15:00:00 +0000</pubDate>
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					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Sandy Carielli, Principal Analyst at Forrester Research about "What You Need to Know About BOTs and Possible Impact to Your Business".  Get the answers to your "Web Scraping" questions along with Sandy's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sandy-carielli-with-forrester-research-is-talking-about-bots-and-possible-impact-to-business/">Ms. Sandy Carielli with Forrester Research is talking about BOTs and Possible Impact to Business.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sandy-carielli-with-forrester-research-is-talking-about-bots-and-possible-impact-to-business/">Ms. Sandy Carielli with Forrester Research is talking about BOTs and Possible Impact to Business.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Gary Chan with Alfizo talks about How Cybersecurity has changed because of COVID19</title>
		<link>https://industrialtalk.com/episodes/gary-chan-with-alfizo-talks-about-how-cybersecurity-has-changed-because-of-covid19/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 07 Dec 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/gary-chan-with-alfizo-talks-about-how-cybersecurity-has-changed-because-of-covid19/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast, we're talking to Gary Chan, Founder and Information Security Consultant at Alfizo about "How Cybersecurity has changed because of COVID-19".  Get the answers to your "Cybersecurity" questions along with Gray's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gary-chan-with-alfizo-talks-about-how-cybersecurity-has-changed-because-of-covid19/">Mr. Gary Chan with Alfizo talks about How Cybersecurity has changed because of COVID19</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
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<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/gary-chan-with-alfizo-talks-about-how-cybersecurity-has-changed-because-of-covid19/">Mr. Gary Chan with Alfizo talks about How Cybersecurity has changed because of COVID19</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy</title>
		<link>https://industrialtalk.com/episodes/sai-yamanoor-with-linde-talks-about-scaling-your-iot-strategy/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 01 Dec 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/sai-yamanoor-with-linde-talks-about-scaling-your-iot-strategy/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Sai Yamanoor, IoT Applications Engineer at Linde about "How to effectively scale your IoT strategy".  Get the answers to your "IoT Strategy" questions along with Sai's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sai-yamanoor-with-linde-talks-about-scaling-your-iot-strategy/">Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/602b8dec-717e-46a8-b904-e721734e31cf"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <strong><em>The Industrial IoT World</em></strong>, we're talking to <strong>Sai Yamanoor, </strong>IoT Applications Engineer at Linde about <strong>&#8220;How to effectively scale your IoT strategy&#8221;</strong>.&nbsp;Get the answers to your &#8220;IoT Strategy&#8221; questions along with Sai's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Also&#8230;..&nbsp;Take ownership of the new normal at <strong>Industrial IoT World Virtual 2020</strong> to ensure you don't get left behind.&nbsp;Join industry-wide discussions addressing core IIoT challenges from monetizing and securing data to updating legacy infrastructure and outdated business models.&nbsp;This year's speakers include leaders from Boeing, Johnson & Johnson, Michelin, ExxonMobil, Nestle and more sharing their insights on Industry 4.0, Privacy & Security, IT/OT Integration, Edge Computing and Protective Maintenance/AI.&nbsp;Find out more about this wonderful event by clicking here:&nbsp;<a href="https://tmt.knect365.com/industrial-iot-world/virtual-event-pass-breakdown/?utm_campaign=TEC6626-industrial-iot-world&utm_content=website-listing&utm_medium=media-partner&utm_source=industrial-talk&mc=industrial_talk" target="_blank" rel="noopener"><strong>START YOUR IIoT JOURNEY HERE!</strong></a></p>
<p>You can find out more about <strong>Sai and the wonderful team at Linde </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/saiyamanoor/" target="_blank" rel="noopener">https://www.linkedin.com/in/saiyamanoor/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/linde/" target="_blank" rel="noopener">https://www.linkedin.com/company/linde/</a></p>
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<h2>PODCAST VIDEO:</h2>
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<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, product, devices, scale, talk, conversations, people, industrial, design, business, industry, world, cellular, understand, obsolescence, companies, develop, sigh, industrial iot, lindy</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, let's get cracking. Thank you very much for joining the industrial talk podcast. I'm telling you, I'm honored that you have said, Yeah, yeah, I want to be a part of this podcast. Yeah, I want to be a part of this platform. Because you know why you're an industry hero to me. You're an industry hero that is not just changing lives around the world. You're changing my life. You are, but you're changing communities. And that's why you are bold, you are brave, and you dare greatly and your innovation is just second to none. That's why you're an industry hero. Thank you. Thank you for what you do. That's why the industrial talk podcast is here. It's a celebration. celebration. All right. Let's talk about the hot seat. Hot Seat on this interview is a gentleman by the name of psi. And inside forgive me if I mispronounce your last name, Yama nor, let's say it's why am a NO our fabulous stat card out there on LinkedIn. And of course, you can imagine he's the only site out there with that last name. And he's with Lindy and we're going to be talking about 10 years.</p>
<p>01:31</p>
<p>IoT, you have to talk IoT, this is coming from the perspective of you got to design it, you got to solve problems, you got to be able to deliver solutions that are meeting the markets need. sigh he's a designer this stuff. So let's get cracking.</p>
<p>01:48</p>
<p>Yeah, he is.</p>
<p>01:50</p>
<p>Yeah, I know. I've talked about it. I have I have I have half. But the reality is, is that it's here to stay. Now side brings a lot of dog guns street cred. And it's it's important. It is just it is. And I want to make sure that you understand it put this on your calendar. Now. It's happening today. And but it's, it's it's it. He's speaking at a conference. Let's check it up. Let me pull it up on my fabulous computer here. And it is the industrial IoT World Conference. I get confused, too. This one is industrial IoT world. Okay. And it is December 1 today, through the third. And it's talking about adapt and win. What do we need to adapt? Holy? Nike sees IoT now for lasting digital transformation? That's pretty positive. Why wouldn't I want to do that? Why would you want to do that? So speaking at this particular event, again, get it on your calendar, this is December 4. Today, Google third, still have time, do not lollygag. Get out there. And I'll have that link out there. It's all good. Look at all these wonderful speakers. I'm impressed. Yeah, I'm I'm out on the website. You You can't come on. Gotta register. Alright, before we get in the interview, but I want to just be able to chit chat briefly about your 2021 plan? How are you going to sell in this market? How are you going to not just survive, which we have to you have to we depend on you. But how do you survive, rebuild and prosper in this particular world? I have ideas. I have, you know, insights, but you need to start thinking about it. Now. How do you be able to do that in a world that is still very fuzzy, very foggy out there, about how do we conduct business, you're not pressing the flesh, you're not going out there? You know, hey, let me buy a drink. And let's talk business. Everything still is for the foreseeable future. little chaotic, little uncertain. So I, I'm challenged with you with that you got to start thinking through it. I have some ideas. I have some solutions. But for the first for the most part, you got to start thinking through that. The other thing, and I'm going to be doing a live on this one. But the other thing is going to be Hey, what do you think of webinars? Are you tired? Are you a little fatigued? Maybe I should come up with a word that talks a little bit about web fatigue. Maybe that's it? I don't know. But it's I know that I'm, I'm fatigued. And it's not as if I don't want to consume the content. I don't it's not that I don't want to learn more. It's it's the fact that</p>
<p>04:44</p>
<p>is the message getting out. Is it being consumed? Is it or is it just becoming just noise. And unfortunately, unfortunately, from my perspective, is becoming noise. I get notifications all the time and</p>
<p>05:00</p>
<p>It's all good. Don't get me wrong. It's not. It's not meant to be a, you know, a wet blanket or, you know, slap across the face. It's just what do we do? Where we go with it, we still have to communicate, we still have to figure out the solution of being able to for people to listen to you, it to consume it, and to be able to have action, right? I'm just throwing that out there. I'm going to be doing a live because I can</p>
<p>05:28</p>
<p>because it's fun. And because I could do it. Anyway. That's I'm going to be doing that. And I think I have some ideas. I'm going to pose some uncomfortable, uncomfortable positions here and there. But I think it got to have this conversation. All right. Under the interview, sigh Yama, Nur.</p>
<p>05:49</p>
<p>Sorry, sorry, if I mispronounced I think I got it. Why am N o r are go out to a stat card. He's got a website too. And you'll hear it in the interview. He's got a website that is solely dedicated to him just sort of playing around and making IoT devices. How about that for hobby? I betcha. I not many people have that type of hobby. In fact, he's probably one of just a handful of people that say, My hobby is to build IoT devices.</p>
<p>06:17</p>
<p>Outside of my outside of my job, I just build IoT devices, because it's fun. That's pretty cool, huh? All right. Let's get going. Thank you again, sigh enjoy this particular interview. wonderful guy. great insights. Enjoy the Simon.</p>
<p>06:35</p>
<p>side. Welcome to the industrial talk podcast. And it's an absolute honor. I'm looking forward to this conversation and listeners. He's got mad skills out there on his LinkedIn stat card. So I want to make sure you write those down listeners. His name is Sai. Last Name spelled pencil and paper time, why am a n double o r? Do not Do not miss out in connecting with this gent because he's going to be stuck talking a lot about AI IoT, however, we're talking a little bit about how we're going to scale this IoT. What goes into it? all of that good stuff. sigh welcome. How are you doing today? Hi, good morning. Thanks for having me on. The pleasures all on this side of the well, the Logitech camera. Yeah, whatever this thing, give us a little 411 little background on who Psy is for the listeners. Sure. So I am a senior IoT Applications Engineer for lendy in Buffalo, New York. In case you have not heard of Lindy Lindy is an industrial gases manufacturer, you probably have used lindis products in your life. If you have ever purchased a carbonated beverage at a fast food restaurant, or a party balloon. My role is, you know, in IoT hardware design. Yeah. See, it's interesting that I've always been fascinated by industrial gas companies. It things just wouldn't happen if we didn't have companies like Lindy producing industrial gas, not just carbon, just, I mean, everything in between. and then some, you know, you've probably seen some of their trucks rolling around on the streets. They're doing big, they're fantastic company, and they're making our lives better in a big gun way. All right. So here's here's sort of the direction we're gonna be heading. Now, listeners, we've talked about IoT. Yes, we've talked about industry for Dotto, we've talked about double IoT. How about that? We've talked about edge, we've talked about AI, we've talked about machine learning, we've talked about cloud, we talked about everything, that stuff that is under the blanket of industrial for Dotto, just, there's something probably up there even higher, however, doesn't happen. Without individuals like side being able to sort of hear what's happening in the market and hear what the companies have to say, designing the the innovation, designing the technology to serve their needs, or solve their problems. So we're going to be talking a little bit about that. And because Syed brings, he's got a website out there. I just want to make sure you guys understand and I'll post this out on industrial talk Comm. But he is so geeked out about this IoT stuff. He has an actual site that he just plays around with this stuff. How about that? Now, you know, that guy's got street? street cred, baby. So let's let's talk about I've got my business hat on their side. And I'm interested in to begin my digital journey.</p>
<p>09:45</p>
<p>How do you have a conversation with me? What am I trying to accomplish? Do you have any ideas?</p>
<p>09:51</p>
<p>Um, first of all, I would try to understand what exactly is it that you want and as an IoT</p>
<p>10:00</p>
<p>In here, I try to be your advocate, you know, like, you know, like, if it's possible to immediately solve your problem, like, you know, is using an off the shelf product, that's the way to go. I would like to understand, you know, what I like, you know, how are you going to use this device, you know, up, like I, you know, how is this product going to help you, that is the first thing I would like to, you know, understand as an IoT engineer. Because the solution might be like, right, within your realm of possibilities, like, you know, you could probably just use something that's immediately available out there in the market, that could solve your problem. Like, my role comes in only if there is nothing else available out there that could be customized to suit your needs. Because, you know, today, we you have hundreds of products out there that could possibly do what you want. But if there is some something very specific that you would like to be accomplished, that's where I would come in. See, it's interesting, because I know the industry as a whole is trying to create some sort of standardization like, Okay, we got this device, and it does this, it reads this vibration, it reports this stuff, it's got 5g, whatever it might be. And then we start talking about the cybersecurity component with these devices and potential penetration issues, all of that.</p>
<p>11:26</p>
<p>What given us an example of something that is so I mean, a lot of these companies are producing these devices. Give us an example of something that's truly unique.</p>
<p>11:39</p>
<p>A unique IoT product give me Yeah, um, I would say,</p>
<p>11:46</p>
<p>Ah, that's a good question.</p>
<p>11:50</p>
<p>So funny, because when we start talking about this,</p>
<p>11:54</p>
<p>I mean, like I said, there are tons of companies out there, done. They're developing these devices. But they're, they're trying to develop an in such a way that is sort of mass producing the capabilities so that the market says, Yeah, I'll buy one of those. And I know, I'll buy five, no, I'll buy 500 of those things. And I'll stick them out on my, like, what's what's an example of some some unique IoT situation within the let's say, the, the industrial air market? Okay, um, since I am a hardware design engineer, I will talk about it from the hardware perspective. Again, I mentioned the company's name, though, is that, absolutely. Oh, sure. So better, you might have heard of Digi, that's, you know, that makes a lot of, like ZigBee</p>
<p>12:41</p>
<p>related products. So dejes, recently came up with what's called the X v3 line of products. I like Personally, I'm a big fan of those big, here's why. So they designed a cellular module and a ZigBee module. And they designed it in a way such that you could write your code for the set, let's say the cellular module. And you could use it as just by changing a single line of code for the ZigBee line of products. So that is the most likely EAC product that I've recently come across. And then I was working on this, I thought this is going to take a lot of effort to migrate a product that uses cellular technology to the and move it to, you know, say ZigBee wireless. Yeah, but I was surprised by how you could, you know, just do it as this all you had to do was change, like, you know, make the new hardware and, you know, conduct the migration, it was that easy. That, you know, like, that's the best, you know, example. That's interesting, because you're talking about, let's say legacy devices that been in the facility forever, whatever it might be, and to be able to convert those, those legacy devices to a wireless platform. Is that what you're saying? Is that what</p>
<p>14:20</p>
<p>Digi does? Yes. And so a G's products that are so that uses their legacy? Digi ZigBee modules. So the so they have designed it in a way that not only is it backwards compatible, so let's say you deployed a ZigBee module, like 10 years ago, you could slap this cellular module in and not only that, you could also migrate it to your you know, future ZigBee line of products. And on top of that, you don't need an like, you know, a firmware program.</p>
<p>15:00</p>
<p>To do this, so someone with some basic knowledge of Python programming could actually develop a product using this. That's because they actually develop their own flavor of Python programming called like, you know, so there is an open source project called micro Python. So they adopted the micro Python for their family of products. So it makes it easier for you. So if you have some basic nail knowledge of Python programming, you could develop your own product because it's already FCC certified. So it just makes your life so easy. She and we're talking about that, that sort of ultimate flexibility, and which then in law, it goes in line with our next topic that I would like to be able to do this. Okay, so</p>
<p>15:44</p>
<p>we got it. A lot of smart people like yourself, are creating a lot of capabilities and flexibilities within and not really sort of shoehorning you know, the solutions into sort of, you got to do it this way, whether you like it or not type of mindset. So, and that that to me, bodes well from from an innovation point of view. And and it's important, right? Not every company is the same, and so on and so forth. So many of my conversations occur, happen around</p>
<p>16:14</p>
<p>where do I start, which we talked about, where do I start from an IoT perspective? Can I do it incrementally, right, and people saying, Yeah, you can do it incrementally. Let's get some quick wins. Let's, let's run it. Let's check it. Let's do. And I think that that's a fabulous approach. Now, I say, Alright, I'm ready to scale.</p>
<p>16:37</p>
<p>What do we do? How do we begin that process of scaling? I've already proved it, like it, I'm ready to scale it. How do we do that? Well, I can talk from my personal experiences of scaling such devices, the first thing to do would be to actually understand, like, you know, what is your target cost? You know, it's important to understand that, so, so that when you're scaling, you need to keep that in mind. And also, you have to keep your recurring overhead costs in mind as well. This is important, because you need to understand who's going to pay for it, is your customer going to pay for the overhead cost? Are you giving this product to your customer for free? Or is this a premium based plan, so it's important to understand your business, you know, like, you know, your, you need to have a business case, and you need to understand this, before you decide to scale your product, you know, that actually helps you under so if you are someone that you know, if you're not going to have a lot of volume, like, you know, your target cost is going to be such and such, but if you expect to have like 100,000 devices, which is highly unlikely, you know,</p>
<p>17:55</p>
<p>so, you know, if you're going to have, like, you know, in the in such cases, you have the liberty of making 1000 at a time, because</p>
<p>18:04</p>
<p>then you can go talk to your vendor, or whoever is manufacturing this device for you, like, you know, and say, hey, my projected volume is this, and I'm going to buy 500 at a time, and my target cost is this, can you do this, you know, so, you know, like, yeah, your capabilities and like, you know, what you can do and cannot don't help you shop for people, like, you know, sometimes you might not have that option. And from there, you kind of have to make sure that you have all your agreements in place. Like, you know, the person that you're buying it from has an understanding your business, you know, has an understanding of like, you know, this is the person that they have to go to, to buy it. You have to keep the product lifecycle management in place, like, you know, if there is any technical debt around, like, you know, if there was any issue that wasn't resolved, it needs to be resolved before you start scaling, because we don't want a ticking time bomb. That that's, you know, that's mine deployed out. Yeah, that nobody wants that. Nobody wants to hear that in a sentence, either. I know</p>
<p>19:18</p>
<p>that she this is interesting, because many of the conversations I've had, the device has already been manufactured. It's like it's already out there. We got it in the warehouse, and it's been tested. It's right over there. And I'm, I've never, and I know it's a manufactured product, right? I know it is somebody who's going to have there's a lot of work that goes into just creating that device. And then when you start talking about, Hey, I'm ready to scale, right, I'm ready to scale, then you got to have to have that manufacturing compensation of the individual or the companies that that manufacture that product. That's a that's an interesting point. And it could be a pinch point. If you don't have</p>
<p>19:58</p>
<p>the design</p>
<p>20:00</p>
<p>Do what you're trying to deliver. clearly understood, it could be a pinch. Yeah, I have been in situations where the proof of concept, or rather, the pilot actually went really well. But when it came to scaling, there were there were actual disagreements in like, you know, the pricing. And like, that was a pain point. And like, even like, the payment terms, was a pain point, like, you know, how are we like, you know, the payment mechanism, like, you know, sometimes some people want like a purchase order, and some people want to pay with credit cards. And they don't want like, you know, nobody wants to be bound by an agreement where, you know, you have to have a minimum business guarantee, or something like that, right. So that, like, we had to abandon things abandon, like a line of thought that we had, like, this is how we are going to scale it. Because we figured out, like, you know, like, well into the product development phase that, okay, this is not going to work, we need to take a new path. Now, you don't want to be bad. You don't want to be there. You want to be able to ferret all that out at the beginning, right? Yeah. Yeah, stop fraud. Right. And, you know, it's more just paperwork and conversations and chirping, you're not having to sit there and put things into action. You don't want to do it that way. Yeah, yeah. And not only that, you will make everyone unhappy, as well.</p>
<p>21:30</p>
<p>That was subtle side.</p>
<p>21:33</p>
<p>No, 100% of everybody will be unhappy. Nobody. In those type of conversations, say,</p>
<p>21:40</p>
<p>I like the miscommunication. I like that misunderstanding. It makes us better and stronger. Nobody. Nobody says that.</p>
<p>21:49</p>
<p>is wild scaling. I would like to add that while scaling, you had to keep technology obsolescence in mind as well. Wow. Yeah, I would like to provide a little example. So 3g networks are sunsetting, I believe in 2020. So if you're deploying a product that uses 3g modules, you kind of have to make sure that you have a drop in replacement for your customer. And you are not only that, you have to make sure that you have an arrangement with whoever is providing the product, that there's a drop in replacements, cars, or you know, like, for example, you could probably replace it with a discount, you know, so you need to make sure, yeah, you need to plan for product obsolescence.</p>
<p>22:39</p>
<p>You know, see, I never thought of that either, but you're absolutely correct. And with technology as a whole, just FYI, technology as a whole tends to be pretty fast, and tends to change pretty quickly. And so that's, that is a very important product, technical obsolescence. I think that's interesting. Now, can you deploy from a scaling perspective, let's say I'm a business and I,</p>
<p>23:05</p>
<p>I can pull these off the shelf, like, like, just like that, okay, 50 of those are going to be just off the shelf, then I've got 25 that are sort of unique to my business, and I pull that in, have you seen sort of a development of an IoT scaling solution that includes sort of a portfolio of just?</p>
<p>23:24</p>
<p>Or do you try to keep it the same.</p>
<p>23:27</p>
<p>Um, I have done a mix of both. So the very first product that I developed for Lindy, had to be developed within a scale of six months. So what I did was I got something off the shelf, I integrated it, and we scaled it. But like, you know, we didn't exactly like you know, do it in six months, but it took a little bit longer. But we did it where we used an off the shelf product. And like, you know, we customized it a little bit and scale that. But the challenge with that, is that like you kind of are tied into it. So what I'm like what I have learned over time, is that platform ization of these things are important.</p>
<p>24:13</p>
<p>What would that say? What's important platform ization of the platform ization another great word that's never really I don't even know how to spell platform ization.</p>
<p>24:23</p>
<p>Black ization.</p>
<p>24:28</p>
<p>Let me give an example like the Digi products, the example that I gave, right, that would be a classic example. Let's say that you're designing sensors. And like, let's say you're using the ZigBee wireless products. Yes. Um, so and so you you probably have set up an infrastructure to accommodate the sensors out in the field. Now when you're going to design a product that's somewhat similar in application, but you know, you're going to use</p>
<p>25:00</p>
<p>But you need cellular technology. Yep. So you can actually accomplish that by like, just using their wireless their cellular module in your design. And so that that's sort of adjacent in terms of like the technology that's available. So what happens is that your infrastructure can accommodate any type of product that's somewhat similar, this just makes your life easy, because then future, let's say you're jumping on to a different application, like you could meet, you know, down up something that's similar in combination, that just that that just accelerates your product, timeline development timeline over time, so you don't need to actually develop something from scratch again, and again, but you know, you have this infrastructure, you're just adding something new, this can go as far as, like, you know, you could probably get something off the shelf, and design it in a way such that it, you know, the data pipeline comes in into your existing infrastructure. See, here's, here's a thought that comes to mind based off of that, let's say I'm, once again, I've got my business hat on, I'm looking at a portfolio, I'm trying to, you know, I'm accelerating my digital journey, whatever that looks like. And</p>
<p>26:28</p>
<p>I have history where these devices have to be either updated or upgraded, or whatever. And if, and this is my thought that would come to mind, if I have a sort of a portfolio out there. I want that process because I know what's going to happen, I want that process to be simplified. But if I have these all these little disconnected type of devices that are sort of talking to each other, that hole up dating up grading, activities,</p>
<p>6:59</p>
<p>risky.</p>
<p>27:01</p>
<p>And, you know, so what we do in the development process, like when we get started, right, like, there are two things we consider. One is backwards compatibility, if I'm going to update something, in terms of hardware, I'm going to make sure that it is backwards compatible with the previous generation of devices. Because here is why so let's say you have a millions of assets, like you know, you, you don't want a fleet that's of one type and the fleet that's of other type. Yeah. Especially if you're designing something for a very specific customer, it becomes, you know, like, unmanageable, when you're trying to like, you know, deliver something very specific. So, you know, you cannot, you cannot do that. So what we try to do is we try to maintain backwards compatibility. And we also try to maintain the possibility of doing future upgrades easier.</p>
<p>28:05</p>
<p>Last, yeah, so that you could do a drop in replacement, you know, you would want that, like, otherwise life is going to be monumentally difficult. See, and that, and I think that many of the conversations I've had is that they're looking for many businesses, many industries, many manufacturers are looking for a silver bullet. And many individuals have talked about, I love this digital journey, I think that there's going to be great, and I think it's going to make my business more resilient, going forward. all wonderful topics. Absolutely true.</p>
<p>28:37</p>
<p>But they don't realize how challenging it can be a lot of thought processes that are that have to happen and conversations that have to happen to make that journey a little less painful. Because nobody doubts, nobody doubts, the benefits of this. Nobody. I mean, some people say now may financially, sort of you spoke on the financial, what's the cause? Maybe doesn't align that way. But eventually, people like you and others, you'll continue to drive those device costs down. And which is an interesting conversation to have is like, maybe today, these these assets over here. We can't afford it. It doesn't work. Right. But maybe two years from now revisited. Because maybe the market has changed their cost structure No. Have you seen then I, when I found it hard to convince people that, you know, certain something is not going to pan out? My approach has always been to actually, like put something in their hands, you know, like, you know, this could be a field trial, or this could be a pilot run, right? Like, you know, and show the deployment and see, you know, this is what we could accomplish, and this would this is what it would cost and this is what it would take why</p>
<p>30:00</p>
<p>I try to do is when it comes to, like, you know, target costs I, like, you know, I try to, you know, understand what my customer has in mind. And, you know, I set that as a target. And like when I'm on the, you know, when I'm on the design board, I try to, like, you know, assume that it's going to cost twice as much. And it's going to take three times, you know, sorry, yeah, twice as long, right. So that, you know, and work my way backwards and see what could be paid and what cannot be quick, you know, that would help me like, you know, that would make me estimate, like, is this going to be possible? Are we going to be able to do this within this time or within this cost? Like that? You know, I think that that frame of having that frame of reference can help you determine the feasibility of the project itself. And again, here's the deal, you understand, but unless you have a couple of wins in your belt, some, you know, victories and said, we just did it, this proof of concept, it works. We did it see soup to nuts, beginning to end all of that stuff, and then actually realized some sort of return on it. Yeah. See the value the benefits that we achieve from this particular project? is x. You know, being with us. I want to see it, you know, that's conversations going to happen. It's hard without having that real information and data. That's for doggone Sure. Oh, yeah. Yeah. So we're gonna have to wrap it up. So already beyond it's already done. You. you've nailed it. Are you active out there on LinkedIn? Yes, yes. I am on LinkedIn. You can find me on LinkedIn as I am. Yeah, it</p>
<p>31:49</p>
<p>you can go out there. I would imagine there's not many Sai Yama, nor did I get that right. Correct. That is a, I am a note on LinkedIn. And so if that's you, and his last name is spelled YAMAN, double o r, it will be out there on the industrial talk podcast on his pot, you got to listen to this guy. You got to reach out to him. I think he's bringing some really major goal when it comes to IoT, and to that conversation, and how to calm to scale and deploy in a much grander way. So you are wonderful. Thank you. Thanks for having me. You're awesome. All right, listeners, you know what we're gonna do, we're gonna wrap it up on the other side, I'm going to have all the contact information from Scion. And then I think there's also a conference and I will wrap it up and I'll give that conference a plug too as well. So stay tuned.</p>
<p>32:44</p>
<p>Your listening to the industrial talk, Podcast Network.</p>
<p>32:53</p>
<p>All right. sigh Yama, nor All right. He's with Lindy great company. He's doing some great things, especially in this world of industry for Dotto, yeah, it's got to start someplace, it's got to start with the vision, it's got to start with the problems got to start with, how do we develop solutions in this? This world? That's where it starts. Again. He's gonna be one of the many speakers that are taking place at the sea, the IoT, the industrial IoT world event started today. two more days of it. still have time to sign up. Great guy, great event. Here's his adaptive win, got adaptive win definitely sees IoT. Now, for lasting digital transformation. Again, argument that you need to do it. Easy. I'll have that link out there. All right. Again, you're bold, you're brave, you dare greatly but I want to make sure that you understand you got to you got to hang out with people who are bold, brave and daring greatly. Your view of the world will change dramatically. You guys are great. Love you all. Thank you very much for joining the industrial talk podcast. We're gonna be back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/sai-yamanoor-with-linde-talks-about-scaling-your-iot-strategy/">Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</title>
		<link>https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/</link>
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		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 18 Nov 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Rob Tiffany - VP and Head of IoT Strategy at Ericsson about "Technology for Good and using Technology to Help People and Communities around the world at the Moab Foundation".  Get the answers on how to help and how to participate along with Rob's unique insights and Purpose on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/">Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fbac8a43-df6f-4e3d-9231-a24231cb8f63"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener"><strong><em>IoT Solutions World Congress</em></strong></a>, we're talking to <strong>Rob Tiffany &#8211; VP and Head of IoT Strategy at Ericsson</strong>&nbsp;about <strong>&#8220;Technology for Good and using Technology to Help People and Communities around the world at the </strong><a href="https://moabfoundation.org/" target="_blank" rel="noopener"><strong>Moab Foundation</strong></a><strong>&#8220;</strong>.&nbsp;Get the answers on how to help and how to participate along with Rob's unique insights and Purpose on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Rob and the wonderful team at Ericsson </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ROB'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/robtiffany/" target="_blank" rel="noopener">https://www.linkedin.com/in/robtiffany/</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/RobTiffany" target="_blank" rel="noopener">https://twitter.com/RobTiffany</a></p>
<p><strong>Company Website:</strong> <a href="https://www.ericsson.com/en" target="_blank" rel="noopener">https://www.ericsson.com/en</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ericsson/" target="_blank" rel="noopener">https://www.linkedin.com/company/ericsson/</a></p>
<p><strong>Raspberry Technology:</strong>&nbsp;<a href="https://www.raspberrypi.org/" target="_blank" rel="noopener"> https://www.raspberrypi.org/&nbsp;</a></p>
<p><strong>Get Your Access to the IoT Solutions World Congress Digital Summit:</strong>&nbsp;<a href="https://www.iotsworldcongress.com/activities/digital-summit/" target="_blank" rel="noopener"><strong>HERE</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project" width="500" height="281" src="https://www.youtube.com/embed/6sMuiFfiC7I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/">Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project</title>
		<link>https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/</link>
					<comments>https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 18 Nov 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Stephanie Atkinson - Founder and CEO at Compass Intelligence about "Technology with a Heart and using Technology to Help Students at ElevateOurKids.org".  Get the answers to your on how to help and how to participate along with Stephanie's unique insights and Purpose on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/">Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8ddbac38-e0c6-4dae-bdbd-856281012d9e"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener"><strong><em>IoT Solutions World Congress</em></strong></a>, we're talking to <strong>Stephanie Atkinson &#8211; Founder and CEO at Compass Intelligence</strong>&nbsp;about <strong>&#8220;Technology with a Heart and using Technology to Help Students at </strong><a href="https://www.elevateourkids.org/" target="_blank" rel="noopener"><strong>ElevateOurKids.org</strong></a><strong>&#8220;</strong>.&nbsp;Get the answers to your on how to help and how to participate along with Stephanie's unique insights and Purpose on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Stephanie and the wonderful team at Compass Intelligence and vMarque </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEPHANIE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/stephanieatkinson/" target="_blank" rel="noopener">https://www.linkedin.com/in/stephanieatkinson/</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/stephatkins" target="_blank" rel="noopener">https://twitter.com/stephatkins</a></p>
<p><strong>Company Website:</strong>&nbsp;<a href="https://www.compassintelligence.com/" target="_blank" rel="noopener">https://www.compassintelligence.com/</a></p>
<p><strong>Company Website:&nbsp;</strong> <a href="https://www.vmarque.com/" target="_blank" rel="noopener">https://www.vmarque.com/</a></p>
<p><strong>Get Your Access to the IoT Solutions World Congress Digital Summit:</strong>&nbsp;<a href="https://www.iotsworldcongress.com/activities/digital-summit/" target="_blank" rel="noopener"><strong>HERE</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project" width="500" height="281" src="https://www.youtube.com/embed/43YnYk0T1wE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/">Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<enclosure url="https://podcasts.captivate.fm/media/82ff3dc1-aed4-4114-93af-367924340a77/stephanie-atkinson-interview.mp3" length="38762604" type="audio/mpeg" />

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		<title>Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</title>
		<link>https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/</link>
					<comments>https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 17 Nov 2020 12:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo - The Dean of Big Data about "The Dangers of Legacy Thinking and The Power of Hope in Innovation".  Get the answers to your "Culture of Empowerment and Culture of Innovation" questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/">Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9df7182e-2ea4-4fa0-b2f0-7fc235d1f8c8"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener"><strong><em>IoT Solutions World Congress</em></strong></a>, we're talking to <strong>Bill Schmarzo &#8211; The Dean of Big Data</strong> about <strong>&#8220;The Dangers of Legacy Thinking and The Power of Hope in Innovation&#8221;</strong>.&nbsp;Get the answers to your &#8220;Culture of Empowerment and Culture of Innovation&#8221; questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Bill </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BILL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/schmarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/schmarzo/</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/schmarzo" target="_blank" rel="noopener">https://twitter.com/schmarzo</a></p>
<p><strong>Get Your Access to the IoT Solutions World Congress Digital Summit:</strong>&nbsp;<a href="https://www.iotsworldcongress.com/activities/digital-summit/" target="_blank" rel="noopener"><strong>HERE</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation" width="500" height="281" src="https://www.youtube.com/embed/TPSPPSue7Jc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/">Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Xcelerate20 Features Ankush Malhotra with Fluke Reliability and the Industry 4.0 Journey and Trends</title>
		<link>https://industrialtalk.com/episodes/xcelerate20-features-ankush-malhotra-with-fluke-reliability-and-the-industry-40-journey-and-trends/</link>
					<comments>https://industrialtalk.com/episodes/xcelerate20-features-ankush-malhotra-with-fluke-reliability-and-the-industry-40-journey-and-trends/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 06 Nov 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/xcelerate20-features-ankush-malhotra-with-fluke-reliability-and-the-industry-40-journey-and-trends/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20!  Home to 3 powerful iconic brands – Pruftechnik, eMaint, Fluke Connect and Accelix. (that right-the guys with the black and yellow tools are FAR more than just hardware!)  Join forward-thinking maintenance &#38; reliability pros as they gather, learn,  get inspired and become resilient.  On air we are speaking Ankush Malhotra, Vice President and General Manager at Fluke Reliability about "The Industry 4.0 Journey and Trends happening in a podcast COVID19 World".</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-ankush-malhotra-with-fluke-reliability-and-the-industry-40-journey-and-trends/">Xcelerate20 Features Ankush Malhotra with Fluke Reliability and the Industry 4.0 Journey and Trends</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/16bc7e62-c92a-4104-9910-a94883ccd792"></iframe></div><p></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/xcelerate20-features-ankush-malhotra-with-fluke-reliability-and-the-industry-40-journey-and-trends/">Xcelerate20 Features Ankush Malhotra with Fluke Reliability and the Industry 4.0 Journey and Trends</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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			<slash:comments>0</slash:comments>
		
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		<title>Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success</title>
		<link>https://industrialtalk.com/episodes/steve-griffith-with-nema-talks-about-industrial-ai-and-cybersecurity-for-future-success/</link>
					<comments>https://industrialtalk.com/episodes/steve-griffith-with-nema-talks-about-industrial-ai-and-cybersecurity-for-future-success/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 28 Oct 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7091</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Steve Griffith, Industry Director, Transportation Systems and Cybersecurity at NEMA about "What you need to know about Industrial AI and Cybersecurity for future success".  Get the answers to your "AI and Cyber" questions along with Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-griffith-with-nema-talks-about-industrial-ai-and-cybersecurity-for-future-success/">Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/104bc766-2bfa-44fc-8fcc-7854067023bf"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <strong><em>The Industrial IoT World</em></strong>, we're talking to <strong>Steve Griffith, </strong>Industry Director, Transportation Systems and Cybersecurity at NEMA about <strong>&#8220;What you need to know about Industrial AI and Cybersecurity for future success&#8221;</strong>.&nbsp;Get the answers to your &#8220;AI and Cyber&#8221; questions along with Steve's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Also&#8230;..&nbsp;Take ownership of the new normal at <strong>Industrial IoT World Virtual 2020</strong> to ensure you don't get left behind.&nbsp;Join industry-wide discussions addressing core IIoT challenges from monetizing and securing data to updating legacy infrastructure and outdated business models.&nbsp;This year's speakers include leaders from Boeing, Johnson & Johnson, Michelin, ExxonMobil, Nestle and more sharing their insights on Industry 4.0, Privacy & Security, IT/OT Integration, Edge Computing and Protective Maintenance/AI.&nbsp;Find out more about this wonderful event by clicking here:&nbsp;<a href="https://tmt.knect365.com/industrial-iot-world/virtual-event-pass-breakdown/?utm_campaign=TEC6626-industrial-iot-world&utm_content=website-listing&utm_medium=media-partner&utm_source=industrial-talk&mc=industrial_talk" target="_blank" rel="noopener"><strong>START YOUR IIoT JOURNEY HERE!</strong></a></p>
<p>You can find out more about <strong>Steve and the wonderful team at NEMA </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/steve-griffith-pmp-0175351b/" target="_blank" rel="noopener">https://www.linkedin.com/in/steve-griffith-pmp-0175351b/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/nema/" target="_blank" rel="noopener">https://www.linkedin.com/company/nema/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.nema.org/" target="_blank" rel="noopener">https://www.nema.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success" width="500" height="281" src="https://www.youtube.com/embed/C4cFrqdy9Gg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>NEMA, industry, steve, industrial, ai, members, data, manufacturing, cybersecurity, emerging, organizations, products, manufacturer, people, year, cyber, innovation, industrial iot, NEMA, solution</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who and keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. That's right, this podcast celebrates you. You are bold, you are brave, you dare greatly. you innovate. Boy, you innovate, and you're changing lives and you're changing the world. That's why you are an industrial hero. You're a hero to me, you're making my life absolutely spectacular. And what's happening out there in industry is nothing less than spectacular. That's why this podcast is here. That's why we celebrate you each and every day. That's right. All right. You're in the hot seat. His name is Steve Griffith. That's g ri FF i th and he is with NEMA. That's an E Ma, but that's for National Electrical Manufacturers Association. It's a mouthful. That's why they went down to NEMA. Let's get cracking on this interview. It's good thing it's NEMA. I get tired just constantly saying National Electrical Manufacturers Association. Although superduper important. You need organizations like this. And especially and especially in a world that is just innovation, innovation, innovation and moving at a just an absolutely blistering pace, to be able to provide solutions for your business to make you resilient and successful in the future. NEMA, that's why they're there. Because you can't keep up with it. I mean, we had this conversation. I mean, if I put my business hat on, I can't keep up with the the level of innovation, the level of of just sheer brilliance that exists out there in manufacturing, that exist in industry, and that exists across the spectrum of how people and companies are leveraging technology to be resilient, and especially after COVID-19 you need it. So we talked about again, we talked about collaboration, innovation, and education. And that's what this podcast is all about. We want to collaborate with people that have answers we want to educate with, with things that are changing constantly, all the time and boy, innovation, we want to hear about innovation, hear about solutions, not just from a technology point of view. But from the point of view of how are we dealing with people now? How are we how are we creating those connections, you got to be innovative, you've got to be innovative. Alright, listen to me lecture, holy cow. I don't feel comfortable with that. But I am so</p>
<p>03:06</p>
<p>excited and pleased to be able to call this family, my family, right because I get to interact with individuals like Steve, organizations like NEMA, and events that are going to be taking place that you got to put on your Doug gun calendar that are just out there so that you can continue to educate. And now is a VA time. Speaking of that, paper and pencil time, get your calendar out, you got to get your calendar out. And I'm talking about industrial i o t world. And this is an event called CS iio t now for lasting digital transformation. It is a free virtual conference. And I want to tell you it is December 1. She's How about that December 1 through the third this year, put it on your calendar. And I'll have that link out there and industrial talk.com. So you don't have to worry about it. Just go to industrial talk comm find Steve's interview. And you'll get all that information. Once again. cs iiot. Now for lasting digital transform you need you need these companies. You need these organizations. You need companies like NEMA to be able to sort of help navigate these waters, these IoT waters these industrial four dot o waters, because the water I mean that it's it's changing can constantly the currents are always shifting, and you just need to stay current. And that's why the industrial IoT world and NEMA and people like Steve are just vital to your desire to collaborate, innovate and educate So that you can act with a sense of purpose and tenacity, you need to do that. Alright, let's shift to Steve stat cart. So you go out there, and I want you to type in Steve Griffith, that's g r i f,f,i t h put a little comma PMP, because he is a professional manager of projects. I think that's what PMP stands for. Anyway, that's what he is, typing in, you'll see him, you'll see that he's with NEMA, reach out to him, become his buddy on LinkedIn, you will not be disappointed because his stack guard is spectacular. He is the director of transportation system and cybersecurity and what we're going to be talking about, and I'm just telling you, there are many topics within industry for Dotto. One is of course, cybersecurity. But two is AI. How do you leverage AI? Where do we stand with AI? You know, I mean, people talk about AI. Is it in commercial operations? Or is it still just sort of at a bench level, you know, sort of proof of concept type of stuff? Where does it stand? That's why organizations like NEMA. And people like Steve are so important. You gotta because it's, it's not going away, right? So you got to line yourself, figure out who to connect with so that you get real answers with real solutions to solve real problems. Right. That's what we want to be able to do. Steve Naima. And of course, that incredible conference, again, that is scheduled for December 1 through the third. See, see how it rolled into that. That's right. It's all out there on industrial talk.com. I can't, the URL is just superduper long. So I'm not going to be able to say that so just go out to industrial talk.com find it ASAP. How's that? All right. onto the the interview. We're talking AI talking cybersecurity. We're talking about how that leaves together. We're talking industry for Dotto, Steve Griffith. The company has NEMA and I enjoyed the conversation. It's always wonderful. So enjoy the conversation with Steve. Steve, welcome to the industrial talk podcast, absolute honor that you have joined. This platform is dedicated to you. Yes, you and the rest of the industrial and manufacturing professionals all around the world. How you doing my friend?</p>
<p>07:24</p>
<p>Great. I appreciate the opportunity to be here. Looking forward to the chat.</p>
<p>07:28</p>
<p>I'm telling you, man, I'm enjoying the heck out of it. I'm living the dream, Steve, I get to talk to one people like you. And I get to have a Master's class in all things, let's say industry for Dotto or anything, it doesn't matter. And I just sit there and I soak it up. I'm a sponge. I'm pretty smart now because of this podcast. Now I'm not I'm still the dumbest, dumbest knife in the drawer. That's for doggone. Sure. Okay. For the listener, Steve, we do this all the time on the podcast, you gotta lay that foundation give us a little 411 on who Steve is?</p>
<p>08:01</p>
<p>Yes. Steve Griffith. I'm an industry director for the National Electrical Manufacturers Association, otherwise known as NEMA in acronyms speak in industry directors, kind of like a program manager strategic planning. Basically, NEMA is an association of about 325 equipment manufacturers that get together, you know, we have three or four core things we do. One of those is developing NEMA standards to address a performance issue in the market. We do government work lobbying for against regulations, we do market data and intelligence, then we look at a lot of emerging technologies and NEMA. So my job as an EMA is to kind of, you know, see where the industry is going, you know, look at all these emerging technologies and trends and and kind of bring it back to our members and see how we how NEMA moves with where the industry is going. Right? So there are a number of emergent things I lead at deema. And it's just making sure that our members are involved and</p>
<p>09:02</p>
<p>need them. It's it's interesting to me because if I had a nickel every time somebody talked to me about emerging tech innovation, or whatever industry for Dido, I'd be a wealthy man because it's happening so fast. And I would imagine organizations like NEMA. This is a great niche for this particular organization because me you know, Joe sixpack here, there's no way that I could keep up with all the changes that are taking place within manufacturing within industry. And and it's great stuff but I can't keep up with it. That's that's probably the best role for for NEMA among others.</p>
<p>09:39</p>
<p>Oh, great. Yeah, it's it's, it's, it's, it's it's pretty neat stuff. You know. I mean, the the Internet of Things and industrial IoT is happening, you know, more and more devices. Like there's a huge growth for this. And you know, a lot of our members that make manufacture these products are now developing products in the systems that are increasingly IoT enabled, right? Whether you're, whether it's manufacturing industrial, whether it's commercial and residential building, whether you're dealing with utility products, transportation, medical imaging, the IoT industrial, it spans across all our members. Right? And it's, it's, you know, it's something we're moving into, and, you know, it's I mean,</p>
<p>10:24</p>
<p>let's just, let's just sort of, you know, it's not gonna, it's not knocking on the door, It's here, it's here to stay. It's, it's putting their feet up on your coffee table. And if you're not engaged in trying to understand this whole, and I'll just sort of generally categorize it as industry for Dotto, if you're not, if I'm in manufacturing, if I'm an industry, if I'm something, I have to actively be engaged and leverage organizations like NEMA in a big way, because it's here, whether you like it or not. If you think business, as usual, is business as usual, and you're just going to merrily go about your business and think that you're going to succeed. You know, think another wise, because it's not going to be that way.</p>
<p>11:09</p>
<p>not totally great. I met Sarah. And the idea is we need to be there as well, but our members, right, as we're getting to, as well, as this space becomes prevalent, how does NEMA and our members get into this space? Right? And there's, there's there's a lot of challenges out there with with it with the industrial t in the chief of Chief number one is our members and manufacturers devices, all this data, and all this diverse data from all these devices that, you know, create data, how do you turn that into information that you can use? Right? And another another issue? that's and that's data tsunami,</p>
<p>11:42</p>
<p>I mean, exactly. Sure. We can collect that data, all the little squiggly lines, all the little zeros and ones and numbers and all that stuff. But the real value the real, you know, meat, the gold, or platinum, if you want to maybe diamonds, but in that data is the fact that I can find things in a very efficient way to be able to make tactical decisions to better my asset, that's for sure. Absolutely. Right. Yeah, I gotta jump in, because it is a tsunami.</p>
<p>12:12</p>
<p>Yeah. And then you have to deal with, you know, all that data, there's, there's privacy, there's viability, there's cybersecurity, you know, you there's all this stuff, and it's determining how you can take this data to derive meaningful outcomes, you know, predictive analytics, you know, maintenance, when you're going to products out there, you know, or improvements in a product, getting that full visibility across your product line, with all this with it with all this plethora of data and making it useful. Right. And I think that's something that we're addressing across the mind. There's there's different I think there's different trends out there different techniques, different technologies that could help our members, you know, get on top of that data.</p>
<p>12:53</p>
<p>And I'm seeing here, here's, here's the question I have for you. I'm putting on my manufacturing my industry hat. I don't know I'm putting it on. It's right there. Right on. And one of the challenges is that the speed at which the innovation, the speed at which the technology is moving, versus my ability to be able to consume it, that's one to the issue with me, saying, I think I see the value in that innovation. But where do I start? I mean, you're moving, you know, you're, you're driving at 80 miles per hour, I'm, I'm still sort of riding my bicycle. And I can't keep up with you. How do you address that?</p>
<p>13:35</p>
<p>Yeah, where to start? How do you capture all this data? And I think, yeah, how do you make it? How do you make it useful? And I think one of the new things we're looking at an EMA is artificial intelligence. That's a key, a key aspect of how, you know, with the manufacturing device that generates all this data, AI can help manufacturers derive actionable information, whether it's in the manufacturing industry, to, you know, improving the production and distribution of the manufactured goods, looking at it in the pen, maybe the back office of a manufacturing, working with, you know, distribution channels and partners to to improve aspects of product design, maintenance, and then Lifecycle Management. I think AI is one of those emerging, well, maybe it's not really merged anymore. It's one of those technology it's happening. And it's being adopted in manufacturing. And that's, that's, that's a technique that manufacturers can use to do to take this data and derive meaningful information right to better help their</p>
<p>14:42</p>
<p>manufacturing. This is interesting, because for me, I, it was interesting, here's a story, quick little story I worked for, with a company when I was consulting and I created a solution that pulled data that determine sort of that Health of that asset by the data parameters, all of that good stuff. But it was like a CAPX project, right? You had to dig a ditch, you had to do certain. And I could do it on one asset, right. But now all of a sudden, these devices, they're cost effective. And for me, as a business person, I'm thinking to myself, yeah, I'll take a box of those, and I'll stick it out here, and I'll do this and it got into five G, get back, I could do that. And it's like, all of a sudden, the floodgates open, and I'm able to track data. But then I never take the next step forward. And I'd say, Where do I put it in? How do I do? But I can incrementally me, I can incrementally approach this, because I highly recommend that by the way. There it's happening, and get some wins under your belt. And I don't know how you keep I don't know how NEMA you, your team. Hold on to that Tiger's tail. Because you guys are so innovative. Your your industry, the people you interact with are just like, we could do that too. We can do that too. And and you know, normal blokes like me, I'm just like, Oh, God, I just sat on this asset, you know? How do you do that? How do you how do you keep? How do you prioritize that name of these these? I mean, industry for Dotto AI, you know all the things it five g five g all of a sudden like me now?</p>
<p>16:33</p>
<p>Yes, good question. actually a very good question. So there's all these, there's all these emerging, we come strategic initiatives. And because NEMA is a member kind of driven organization, our members actually have a say, you know, we actually year to year, we have these, you know, these these emerging topics that we that we run across NEMA. And you know, we have a vetting process where, you know, we take any idea, no ideas, a bad idea, and then we kind of, you know, we deal with. And then we have like, emerging opportunities for when we get our members together, and we discuss the ideas, we kind of try to prioritize them, we kind of get a you know, okay, we'll kind of do a poll around the room, you know, what are your thoughts on this idea? What are your thoughts on AI, this is a good idea, we should pursue. And we have a, we have a board of governors, and even that kind of is our governing body, it consists of about 30 or so CEOs across organization, they meet four times a year. So they kind of year to year, they take the input from, you know, all the ideas from our members, all the ideas, and they've kind of coalesces and prioritizes, and actually vote on these, these, these, these, these, these initiatives, in the July timeframe. So we actually, you know, when our board met in July, they voted on, you know, what are the emerging things we want to do next year? Right, so we're already knee deep into 2020. Yeah, activities, but then we're already planning ahead for 2021 and AI, at just to kind of, is something that it's going to be carried across year to year, because there's a lot of work we're doing with AI this year, you know, we were working to look at, you know, what are all the use cases for AI, you know, you know, what, what are the places where AI is proof of concept, versus actual, you know, commercial deployments? What are the, you know, what is the implementation guidance, you know, because NEMA is a, you know, a standards organization, what are the standards gaps, what are the are the standards that you need to develop our, their testing standards. So, we're getting all that information in this in this in a research paper this year, to kind of feed into what we do next year, right, you know, whether we set up working groups to look at these, look at this in greater detail, whether we, you know, work with research institutions, you know, join government groups, put out thought pieces on AI developed standards, or like a form, you know, a form of form a more permanent group to to tackle AI and NEMA. So these, these kind of emerging topics, that they start in this kind of program, but the idea is because, you know, they kind of continue to become a more permanent home and NEMA. And to give you an example of, of something that we did in the past, I'm shifting gears,</p>
<p>19:20</p>
<p>cyber security, baby,</p>
<p>19:22</p>
<p>cyber security started off for about four or five years in the same process, because, you know, when you're dealing with, you know, the Internet of Things, our members, you know, they get it, they understand that they have a role when they when they build these products to make them as, as secure as possible. And, you know, when these products are deployed, how do you make sure that they there's no bad actors that are malware that can then affect things after they're developed? So our cybersecurity activities, you know, started as a as one of these same kind of Strategic Initiatives about three or four years ago. Now it's a permanent activity with NEMA right because cyber is clearly not going away. Right? I mean, I mean, you get with the IoT my lifetime. Yeah. And, you know, and and so the stuff that we're doing is, you know, there's tons of standards out there with cybersecurity. We're trying to do practical guidance, right? You know, what, what can a manufacturer do in their supply chain to look at malware in the embedded components are tamper proofing, cyber hygiene is it's a topic when when a manufacturer, you know, delivers a product to their customer, whether it's a, you know, it's a hospital or utility or a building, how do you work with that, that customer that end user to mitigate cybersecurity risks by following industry guidelines, because cybersecurity is it is the responsibility that's shared between the manufacturer and the end user. So cyber started as a strategic initiative. But now it's a core activity, because it's not going away. So I envision</p>
<p>20:53</p>
<p>that will always fascinates me because it's never going away. And you have just come in, and you're just like, well, I've got to have some sort of plan of attack, to keep, keep my assets protected, my business protected, and that's ongoing. And that's once again, I would imagine that's a relationship between me business solution, manufacturing provider, and the the manufacturer of that,</p>
<p>21:19</p>
<p>that device,</p>
<p>21:21</p>
<p>right, because they're gonna have to keep up with it, they're gonna have to invest time, energy, effort and money into, you know, identifying those malicious, bad actors out there. Yeah. I don't I you know, I just don't I keep, but it gives me a lot of great feel, feel in my heart that companies and organizations like me, but you and your team and so on your part passionate about it, you keep up with it, because then for me, and then you prioritize it. So it makes my thought process a bit easier. And so I don't have to sit there and try to think through it myself. I like that a lot. I think that's now what industries are you specifically focusing in on Steve? What like, what what are you focused in on with these solutions?</p>
<p>22:17</p>
<p>Um, so the, you know, obviously, AI and cyber cuts across all all NEMA, right, whether it's, you know, manufacturing, you know, industrial products, automation, you know, commercial and residential buildings, all the building systems of fire and life safety, you know, medical imaging group, we have a, we have a group that does huge X ray machines in hospitals, right? utility products, right, the products that you know, switch gears, transformers, right, things that that are that are integral components to electric grid, transportation, which is the group I lead is all, you know, for example, you know, the the traffic signaling devices that connected intersections, right, you know, things that can't go down, right, that are, that are critical infrastructure, or electric vehicle, equipment, charging equipment, right. So, that's my focus. But you know, the activities that I do really cut across the entire Association, right, and I have colleagues that kind of lead the other divisions, but the idea is that the work projects that I do, like AI or cybersecurity are tailored across</p>
<p>23:19</p>
<p>our members. gonna sit there and go, Hey, I have the secret sauce over here, the world and I'm not going to tell my colleagues about the fact that I've got the secret sauce, that's not going to happen, of course, it's going to go across. The only thing I can think of when you start talking about traffic lights, of course, everybody's seen movies where somebody in the computer chain, I'm gonna create chaos, and I'm gonna just hack into these, these traffic lights and and make them all green. Right?</p>
<p>23:44</p>
<p>Yeah. Now we've actually we actually developed in my transportation, but we actually developed a cybersecurity standard for it for intelligent transportation systems that addresses some of that low hanging fruit, you know, hacking into, for example, you know, traffic controller can, it's all the same keys, making sure those keys are unique, right? Using secure communication protocols, right? So cyber is a pretty big issue across me.</p>
<p>24:08</p>
<p>And you know what the problem is with you with cyber people. Nobody wants to talk about it. Right? Nobody wants to say,</p>
<p>24:15</p>
<p>Hey,</p>
<p>24:16</p>
<p>I just had a breach over here. And it's not good. But you know what I learned? I learned that don't do this and learned and I did, but nobody says but nobody wants to talk about their dirty laundry and their cyber hacks. But it's it's like, that's how you learn, but nobody wants to talk about it. It's,</p>
<p>24:33</p>
<p>it's tough. Yeah, it's tough. So</p>
<p>24:36</p>
<p>let's put on our future hat a little bit. Where do you see it going? I mean, I mean, the speed is ridiculous. I mean, I don't know. I haven't. I have people talking about industry five Dotto already.</p>
<p>24:50</p>
<p>Well, I mean, I think they're the I mean, there's you know, AI is becoming irrelevant and another one that another top another thing that is emerging in the market is 5g with with with Communications right, and that is relevant across all of our members, right? Whether you're in a building a backhaul communications, you know, whether you're an industrial, you know, plant look at time center networking. You know, utilities, it's 5g connected micro grids or transportation with 5g. I mean, that's, that's something that's coming as well, in AI is going to become more prevalent. Everything's gonna become smarter, you know, members are making sense to the sensor technology is exploding across our industry, right? sensors are being used for everything across our members. And it's, you know, the data, tsunami is going to continue to occur. And I think, you know, our members that are getting more into, you know, while we still have members that still sell traditional products, you know, like wiring cable, we have members that are now selling systems, right? So it's, it's the hardware, it's the software, it's the communications, it's the network, it's the tunnel, this is the new soup to nuts solution,</p>
<p>26:01</p>
<p>because I tell us, because, again, my hat on, I don't want to go to, Hey, I got to go to Acme. And then when I pick that thing up from Acme, I'm going to go to this other company. I'm going to pick that up, and then I'm going to try to fit it together me And no, I'm looking for. I'm looking for a complete solution. That actually, because I don't want it. I don't want to have the problems. It's like, I turned the key on. And this whole thing just sort of fell apart. Now I'm just a mess. I don't want that. So, find reputable. Go to NEMA man find reputable businesses that do that. I would</p>
<p>26:42</p>
<p>great. I mean, headaches. Know that the industry is emerging. I love it. I mean, I'm an engineer by background so I sucked this stuff up. And all this new technology is great. It's it's great working with the members because you know, they'll tell you when you're doing great. They'll tell you when you're doing wrong. So that's that's good reaffirmation. I've enjoyed it. I mean, I've been here almost nine years now. It's never</p>
<p>27:07</p>
<p>and I'll say it it's dead sexy from my perspective, because I think it's just so cool. I think it is. And And to your point. You guys are so innovative. You think differently. I would imagine you bet your family just let's talk and talk to you about</p>
<p>27:26</p>
<p>like, it comes bad.</p>
<p>27:31</p>
<p>No, that's the case. I happen with my my kids. Like, yeah, I gotta go Dad, I gotta run. I gotta In fact, I gotta run fast and get away from you now.</p>
<p>27:42</p>
<p>My son has been after me to get to the Tesla from friends for ages. Not right.</p>
<p>27:48</p>
<p>That's cool. You got it. That's pretty cool. Yeah. You'd be all into that man. Yeah. I love that. Okay. Are you active out there on LinkedIn?</p>
<p>27:58</p>
<p>Yes, Sam. I am very much so.</p>
<p>28:01</p>
<p>So the way I would probably find him listeners would be of course, Steve. St. Louis Griffith. And I'm sure there's a handful of Griffiths out there. Yeah. That's Dr. IFF iith. Put a little comma in there. Slap in NEMA. And you'll find the jet.</p>
<p>28:19</p>
<p>Yeah, absolutely. You are</p>
<p>28:21</p>
<p>awesome. Great to wrap it up, because I can continue having this conversation all day long. But I'm sure there are listeners out there saying all right, I got it. She got along. Great. Wonderful. And listeners, we're gonna wrap it up on those other side, you know that I'm going to have all Steve's contact information. So don't come to me and say, Scott, I can't find Steve. Industrial talk.com. That's where his information will be. Got it. So stay tuned, we will be right back.</p>
<p>28:52</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>29:01</p>
<p>All right. That is Steve Griffith. You need to reach out to him. He's got a madstad card out there on LinkedIn. I'm sure he would like to be able to connect with you telling you you're not going to be disappointed. He is. I mean, he's, he's got his finger on the pulse. And that's what you need. Because we're all about collaborating. We're all about innovating. We're all about educating. We're all about doing it with this sense of speed and purpose. And Doug gotta be tenacious about it. industry for Dotto is here, right? There is no no excuse for not knowing it. And learning from people like Steve. All right, again, get your calendars out I want you to write down for December 1 through the third. This is a virtual event because it is everything's virtual industrial IoT world is putting this on it is sees IoT now for Lastly, digital transformation. Do not come to me and say Scott, I'm not I can't connect because it's gonna all be out there on industrial talk.com every link that you need to know all right. Be brave, dare greatly hang out with people that are bold, brave and daring greatly you will not be disappointed. Another interview right around the corner so be safe</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-griffith-with-nema-talks-about-industrial-ai-and-cybersecurity-for-future-success/">Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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