Industrial Sales – Know You!
Let's GO BIG and start developing our Know/Like/Trust profile. It's vitally important to your success to recognize the necessary to nurture and develop these qualities. In this Podcast we discuss “Know You” the first in the legs of success. GO BIG and develop the tools so people get to Know you.
Listen To The Next 6 Minute Podcast: Like You! – Go Big – Like You!
Take the Industrial Insight Poll and receive Free Access to the Industrial Branding Through Digital Platforms Course! Start Here.
Podcast Transcript:
[00:01] The industrial talk podcast go big in just six minutes a day, building a legacy of success in a rapidly changing industrial market. We're going to be going big. We're going to dig in just six minutes a day. That's what it says. This is episode 13. This is about up
[00:17] knowing you know, you got to know you. That's what the sign says behind me on the old YouTube channel. But anyway, we're going to be talking about no like, trust, caring as in friendship in. That's the equation for success. We're going to talk about two things. One, you're going to have to leverage platforms out there if you truly desire. Now, if this, if this is not for you, if you don't want to be known, if you don't want that attention, if you don't want to begin to expand that market or, or, um, create more sales, uh, you know, and you're, you're, you're just fine with where you're at. And this might not be the podcast for you, but if you are in the business of creating more sales and expanding that market and I'm doing some good business development, you're not going to get past the fact that whoever you're working with and whatever you're doing, they're going to have to know they're going to have to like you and they're going to have to trust you and you're going to have to demonstrate that sense of caring and the development of friendships to be able to achieve success as the bottom line.
[01:17] There is no other way of getting around it because I know that for me personally, if I don't know you, it's going to be very difficult for me to do any business for you or to be engaged with you until I get to know you. And until I get to like you and, and until, you know, we trust each other, then, um, whatever efforts we're trying to get through, we're going to be sub-optimal. That's the reality of it, right? So let's talk a little bit about. No, in the past, the history. We live in a different time as we all know, but in the history of, of where we were and when I was growing up, uh, I knew actors, but I knew actors because of they had the platform of TV or movies and I, and I knew about them and, and, and, and they communicated some what their personality through these, these mediums, a football player.
[02:07] So, or sports, you know, professionals, same thing through the TV, saw them and, and develop that knowing and liking and trusting if you had a favorite team. All good. All important, right? That's what, that's the past. Now was it act? What? Did I have access to it? No, I didn't. I didn't have the access to the, all of that. Uh, that was, that was set aside for special people who had the opportunity to leverage that technology and, and the technology itself, right? The technology itself was challenging at best, right? I, I couldn't do it. And, and, and, and I didn't have access to the knowledge that we have today. So let's fast forward a little bit and where we are today. Now, if you want to know about me, if you want to know anything about me, you can go to my LinkedIn profile and you see everything that I post.
[03:01] You can see everything that I do. You can recognize what is important to me and and, and how I am very committed to that because I'm about. I'm about your success as an industrial professional. Bottom line. Your success as an industrial professional, your success as a company and for me to do that, you're going to know about me and the platforms that I have are LinkedIn. My company leaked in, I've got my Facebook, I've got my twitter, I've got my YouTube, I got videos, but you know what the best part about it is? The fact that the technology is available, it's available for you, right? You don't have an excuse to not be known. You have to recognize that this platform, this strategy of getting to be known is out there for you and it's not that difficult. Now you've got, there's tactics associated with that.
[04:00] You know? I mean, I've seen people post and say, well, I posted. I posted this out there and it was like a shovel, right and and, and nobody liked it. Well, right off. It has no context. It has, it has no human element to it, and that's what we're talking here. We're talking about the interjection and humanizing who you are and these platforms such as LinkedIn, such as you know, Facebook and so on and so forth are available to humanize you. And here's the reality of it. If I come in contact with you, if you say, Hey Scott, hey, I'm, I'm, you know, Susie, whatever, I'm going to look you up on Google. I'm going to try to find who you are. I'm going to find you on your platforms. I'm going to see what you're all about, and if I see that you're posting things or you're not posting things, I'm going to.
[04:56] I'm going to draw a conclusion whether you like it or not. We do that. So you've got to make a concerted effort and I mean a concerted effort to post things that are relevant, that help your constituents, whoever they might be, your colleagues value. You need to be able to humanize yourself and provide value and insight into who you are and what is important to you. Right? If you like fishing and you'd like to take clients out, you do that and you put it out there so that, that when I come in contact with you, let's say I do, I'm going to say, wow, hey, that person is really committed to delivering just a, a great time to customers and it, and it really is fun. And, and so it brings in that human element which is just, I just can't diminish the value of being able to leverage those platforms and make an effort to be able to humanize who you are on these platforms.
[06:02] Okay. We talked about in the other, um, go big series is one, of course being a mentor, find a mentor. That's important because that drives you, that develops, that know who you are, component. You're also talking about being a sub, you know, development, personal development, because that is also feeding who you are. And then three, of course you're going to be, you're going to be committed to doing all those are very important about who you are. They just are. And, and, and, and if I don't see that out there, I guarantee you your, there's another person who gets that, who commits to that and who understands the power of one the network, but to the opportunity to be able to truly add value. And you know, you're going to say, well, it's got, I've done that and it, nothing happens. Well, this is not, this is not a fly by night thing.
[07:04] This is not just overnight, right? You have to consider, you have to see the value and commit to the value. Okay? The, the second thing is that there are books out there and uh, the book that has really, and I mean in a positive way impacted me and, and just sort of opened up because this is that digital side. You're saying, okay, I got the digital side all nailed down, but this is word of mouth. There's a book, get more word of mouth, right? And it's a gentleman by the name of Matt Ward, now he's out there on my website, he's in my business development industrial academy. And um, this is the opportunity and the strategies, strategies, these are not just sort of stick it up against the wall. These are strategies of why you can create raving fans. So I, there's, there's the digital side that you've got to commit to. And then there's that once again, the personal development side and there is a book out there and there are many books out there, but this one is really very tactical, very simple, very direct. So I'm just. So those are the two things that I'm telling you. You're, you're going to have to, you're just going to have to deal with it because somebody is so we want you to be. No. So we're gonna talk about know, like, and trust. We're going to start talking about the caring
[08:27] friendship tomorrow. We're going to be talking about like, so hang with me, we're gonna. Make you a better professional. Have a great afternoon and appreciate you joining the industrial talk podcast.
The post Industrial Sales – Know You! appeared first on The Industrial Talk Podcast with Scott MacKenzie.
About the author, Scott
I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.
