In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about “Powerful and Flexible Cybersecurity Network Solutions to Protect your People and Assets”.  Get the answers to your “Industrial Cyber Security” questions along with Richard's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

PODCAST VIDEO:

Other Powerful Cyber Security Resources:

TXone Network Industrial Network

High-level and Endpoint Solutions PdF Download

https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/

Fake Company, Real Threats: Logs From a Smart Factory Honeypot – Security News (trendmicro.com)

Lost in Translation: When Industrial Protocol Translation goes Wrong – Security News (trendmicro.com)

Unveiling the Hidden Risks of Industrial Automation Programming – Security News (trendmicro.com)

Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments – Security News (trendmicro.com)

https://resources.trendmicro.com/Smart-Factory-Success-Story.html

https://www.youtube.com/watch?v=mKJomr8HqdQ

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

deploy, typically, network, industrial, richard, iot, product, solution, devices, environment, talk, scott, endpoint, diagram, important, cybersecurity, provide, business, txOne, traffic

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, again. Welcome to industrial talk. This is where we celebrate you. That's right you I'm putting my pin is pointing right at you, industry hero. You are bold, you are brave, you dare greatly you innovate. You solve problems, you ask the questions. Why not? Well, what if you are the dream makers, you are changing lives and you're changing the world. This very day at this very moment. That's why we celebrate you. Alright, this is number five. In a series we are doing on cybersecurity with Trend Micro, Richard Kuh is always in the hot seat, getting peppered with questions from me. And if you have not checked it out, you've got to look at the other podcasts to this one. It builds. This is where it gets real. This is why this is stuff is important. You in the digital transformation world.

01:16

You better look into this. Alright, let's get cracking.

01:21

Yeah, it gets real. I mean it is it is head if you're saying yourself, Scott, I want to get into that whole digital transformation journey. cybersecurity, Scott, what do I need to do to get in that digital transformation journey? Well, there's a lot of things. And one of them, of course, is a solid, safe, secure environment, and you need solutions. And you're saying to yourself, Scott, but it's complex? Nope. Richard makes it easy. This particular series, this is number five, of course. And we have been on a cybersecurity journey. As you can tell, we've been walking down this path. And just talking cybersecurity, we spoke of cybersecurity threats, sort of laying that foundation. We're talking about the challenges if you're in that digital transformation. That's number two. Number three, we talk about best practice, because you're already cotton, you're saying yeah, I see the threats. Yeah, I see the challenges. What do I need to do best practices? Number four, you need tools? You need things that are just like, yeah, let me plug it in, do this. And I can start on my security journey. Right. And on this particular series, right, number five, we are talking about the hardware we're talking about. Let's just sort of look at my thing here, because I want to make sure that I get this right.

02:49

We have spoken one last week on the endpoint products, right endpoint products. How do we how do we deploy those today? This conversation is network products. Yep. Don't worry. Richard does a great job at differentiating the two. Right? And so you can, you know, go out to industrial talk, you got, we got these great downloads. I mean, we've got these diagrams, you don't have to, there is no reason Trust me. There's no reason why you can't just sit there and go, I got it. I got it. Let me chalk this up there. And here it is. here's a here's a diagram, I'm looking at a diagram. We're going to have all of that out on industrialtalk.com and specifically the one of our network, it's a 1010 Deck diagram with

03:38

TX, one trend, micro, all of the stuff that's right up there. And it's, it's pretty doggone cool. Even I can follow it. And I'm not the sharpest tool in the shed. Now, before we get into this interview, I want to just make sure that you understand industrial talk is going down the road of industrial talk to Dotto, because I have no other word to call it, it's a change. And I want to make sure that you understand we're not just highlighting me and, and and these wonderful professionals. They're going to be videos, there's going to be articles, and it's going to just be across the board not coming from me but coming from industry, industry leaders who are at the cutting edge, you just go there and then springboard wherever you want to go. If you want information, the latest and greatest information brought to you in a way that All right, this is pretty cool. Industrial talk, the the new one is where you want to go. Trust me, you do want to go there. The number two part is that

04:38

we have this industrial Academy, then we're going to put all this stuff out there on industrial Academy to and what we have come up with is a sort of show, you know share it forward or or give it forward or whatever that that term is, but from an educational perspective to communities and organizations that are in need of what we

05:00

These leaders bring to the marketplace, they've got to learn education changes, education changes lives. It's the bottom line. And we have to collaborate, we have to come together to, to share and be able to provide this wonderful information that is, is available out there. Go to industrial talk, be a part of that effort. Because there are a lot of people, a lot of communities, a lot of countries around the world that would greatly benefit from your insights. And if you want to be an instructor, if you want to share your knowledge, the industrial Academy is where it's at. We'd love to have you on that Academy so that we can help the world from an industrial education perspective. Don't get off tinkly. about that. I know I do. I do. You guys have got it. industry can change the world and change lives. That's the bottom line. All right, let's get on with the interview.

06:03

Well, let's say the series a continuation of the series. Once again, this is network stuff. This we've talked about endpoint, we've got a series out there it is a must sort of consume, and re consume it. Get this stuff, right. Okay. So out on industrial talk, we're going to have this deck, it's going to be in PDF form. and download it, see it, grab it, learn it, listen to Richard, reach out to them, reach out to th one reach out to Trend Micro you will not be disappointed. Alright, let's get going. Enjoy the interview. All right, Richard, welcome back to industrial talk. Now, listeners, this is an important conversation. We're talking cyber security. We're talking we we've laid the foundation, we have a number of cybersecurity related related topics for you to consume. And this one is we're talking about now that we've recognized the the challenges that exist out there, we need solutions, we need solutions to be able to deploy. And that's this particular conversation now, Richard, thank you again, as always, for joining industrial talk, how you doing?

07:13

Good. Thank you, Scott. Good to be back. And I'm happy for for you and your family. Why? Thank you very much, I appreciate that back at you. Absolutely. back at you. Now, let's, let's let's level set, let's talk about products, because we can all talk about the challenges that exist out there, but we need to put something into action. And that's where we're talking about products and solutions that Trend Micro and TX one networks provide? So at our last episode, can you sort of sort of lay out the difference between it OT and all of that good stuff, so that the listeners sort of get oriented?

07:53

Yeah, so you know, I think, as we speak many time, right? You know, one of the big changes in this digital transformation is the convergence of the it OT, and in order for us to provide, you know, a clear guideline for our customer and our partner, you know, we need to kind of define what is, you know, IoT device versus ot devices? Right. And so that's clear. So, you know, I did typically, you know, from my experience, you know, on the IT environment, typically, most of these are multi purpose system and designed to do multiple things like maybe running Microsoft Office, right, or doing some kind of video conferencing, right, or, you know, then this typically on it, so I usually have the latest and greatest version of the operating system. They require internet connectivity for tasks to be complete, right, and they have a higher tolerance for, you know, interruption or latency. And, you know, I think, you know, on the, you know, it side, people typically look at confidentiality as kind of their priority, right. But when you look at the OT environment, the system are typically, you know, mission critical, I carry maybe a single task or, you know, carrying, you know, maybe the tasks are both the productivities, as well as the

09:19

ability of the system is got low tolerance for, you know, interruption and latency, because they have been around for years and decades. And they're designed to do you know, one task, right. And so any type of performance impact would be a big challenge. You know, some of the system on the OT environment are typically air gapped, right? They have no internet connectivities and update in patches, right? Typically doesn't happen, you know, often right? And they have to be on a schedule maintenance in order for them to do any updates or patches. And, you know, I think availability and safety is kind of the priority, right for many

10:00

This organization on the OT side, right, so on a high level, I think those are kind of distinction between the it OT, and then when you go down to the, you know, product level last year was a podcast, we talked about our employee product. And these are, you know, you know, typically designed for employees that have issues deploying, let's say, a conventional, you know, you know, anti malware or security solution, because, you know, these environments are typically your legacy, and in tenant for doing your single task, and the resources are limited, and they have no internet connection. So you need a special type of endpoint solution that's designed for those. And that's what we talked about on the last, you know, basically podcast, right? Now, let's shift gear to the networking product, right. The networking product, typically, you know, you know, what we have here is are designed to address some of the challenges in you know, OT networks, and that will be happening when you have kind of like a big flat networks without proper segmentation, or you have a lot of unpatched protocol or vulnerability protocols or on you know, depend also as you know, a lot of unpatched, you know, say, devices, right, that you need to address. And, you know, also, you know, someone in our network environment typically have weak authentication, right, and non encrypted communication, you know, between different devices. Right. So, that's what the network product is designed to address. So as endorser diversity to different the type of solution that we have, let me ask you this question.

11:52

Just to find for the listeners out there, what do you mean by big flat networks?

11:59

Well, I've got traditionally, right, you have, I would say, you know, on the OT side, you have people, you know, building the networks, and just the hiring pieces to arrive and not, not really well design or structure. And so you're gonna have basically system device everywhere, but what are our say, architect well into that environment, so you can see a very flat network like that, and it's more challenging to address because they're everywhere. Right? Thank you that that, that makes complete sense. Now, let's start talking about now that you've identified that big flat network, you identify the challenges associated with an ad just, that's, that's pretty much all businesses out there, they just sort of evolve and grow as, as business needs. That's a mad right. So let's talk a little bit about how we can sort of secure that big flat network.

12:58

Yes, so, you know, within a network product or solution that we have, we have a total of,

13:06

you know, four products that is designed for that kind of environment, right. And so, the very first product we have is called the edge IPS. And these are basically a single segment and then designed to address a darkened environment and they typically, you know, think this system about 300 megabit per second, just, you know, now analyze the traffic and it's very versatile and can be deployed easily. And you know, the hrps itself can also provide some level of IP and protocol whitelisting in there, it can be deployed in a harsh environment, and we also provide you know, your virtual patching right onto the device itself. And it is how we bypass right. So, this is kind of our single segment, edge IPS product or the next level product

14:01

is called the edge fire. And this is basically is a tool

14:07

when, and you know, I was a VLAN interface, and it can help you to you know, do some level of micro segmentation, right, and it can also be deployed on a harsh environment, or it also include currently virtual patching, and you know, if you like, right, you know, typically we have this convergence between it or, or even like, say, at the shop floor, or let's say in a manufacturer, you can actually put a, you know, between East and West traffic protection, right. So, it's got some,

14:40

you know, network access, you know, you know, I think control in there and you know, nit in firewall capability. So this is kind of our hrps right, and then the next level of the product we have is the edge IPS probe. This is a system or network device that have

15:00

1224 and 36 and 48 segments, you can deploy to the current environment when you know, and they typically they are about 10 gigabit per second to, you know 20 gigabit per second. So it's a high performance, you know, you're in the system right and it allows you to basically can deploy an interstate between East and West traffic or maybe north and south traffic, but in

15:28

this particular edge IP is broken help you to basically cry on a network, you know, do you do like a network segmentation is got its own dedicated in the management port. And you know, it also provided a virtual patching, audit from programmable hardware bypass are also included, and it can be deployed like to say on East West traffic. Very good. And I got

15:54

I got an interrupt here, when we start talking about east west, north south traffic, what do you mean by that?

16:01

Yeah, so typically, when you have this convergence, right, between

16:05

God, right, and, you know, you know, and that's what we call it on the east and west traffic, right, you know, maybe the old ci ci will be kind of your web traffic and kind of your it sites to ease traffic in between, right, you might have a DMZ zone, right. And that's where we call, you know, East West traffic. And then I did on the previous

16:29

I think, you know, podcasts that we did, I talked about the iisa, you know, IEC 62443,

16:39

you know, reference model, a lot of people call it the producer model, right. And when you look at, you know, that kind of architecture or reference architecture, used, you know, you know, organization typically layout, you know, the gen network architecture, from a level zero, level one, level two, level three, and a in to the enterprise environment and the different level, that's what we call the north south traffic, because you have a device talking to maybe a PLC, and an HDMI machine was on a SCADA system, right? So that's that level is called what we call the north south traffic, and then between it OT, that's what we call east and west traffic. All right, very good. I had to ask the question, because I'm sitting there thinking to myself, What do you mean by that, but now it's, so listeners, we're gonna have the the diagram, when he starts talking about north south, we talk about level 123, and so on, there's a good diagram that is, will be available. And then of course, East West, it OT and all of that convergent, which is an important component that don't don't gloss over it. That's that's important, too. All right. Now, we know what you guys got. Maybe I got the audience. Oh, you want to?

17:59

Yeah, I can we can share that reference architecture.

18:04

We want on that.

18:06

podcast right now. All right, listeners, we're gonna be sharing it as we speak, right, as we speak.

18:14

All right, here it is. If you're out there on video, you'll see it if you're out there on podcasts, we'll go to the video because you won't be able to see it on a podcast. So here we go. We've got the diagram. Take us through it again there, Richard.

18:30

Yeah, so this is, you know, it typical, our, say, reference architecture that I put together. And I take into account on the left side is the OT networks, right? This is the, you know, OT environment, and on the right side, which is the information technology environment, right. And that is what your traditional IT environment on the top is kind of your cloud and virtualization or, you know, what I call the connected world,

19:00

you know, for the cloud. And so when you look at this environment, you can see there is a bridge, right, or a DMZ zone between it on the right side, and then the old T on the left side, right, and this what I call the currently where you can deploy some of the edge IPS pro in that area. And this is kind of what we call the east and west traffic, and then the different levels from level zero, you know, 123 and four, into the cloud, right? And that's kind of what we call it because I know it's out, you know, traffic. And that's where you can deploy some of our solution, you can deploy as a one to one relationship as a maybe putting ntps in front of a PLC. Or you can deploy, let's say an edge IPS Pro, right in front of whole level or the whole segment, right. And so that's what we call the north and south traffic. So hopefully that kind of cleared up a little bit. cleared it up for me, and I'm the most important person on this pocket.

20:00

Just kidding, don't don't even die. I don't want to hear any email saying, Scott, That's not right. All right, let's go into. So we have right now we have the the, we've talked about edge IPS, we've talked about edge fire, we spoke about edge IPS Pro, we talked about one to one, one to many relationships. And, and that's all great, that's all good. But I need to see this information, I need to understand what's taking place, what type of solutions do you have out there for that? Right. So, you know, with all those different products, as you meant, it is very challenging, right for customer and you know, partner to have visibility into, you know, all the different devices that they have, you know, what type of threat is being detected, what type of protocol they are, you know, we are intercepting. And so, you know, we also develop a, you know, a product called key defense counsel, right, and this can support up to 1000, network segmentation, right. And it provide basically, a centralized management for you to, you know, have better visibility into all different threats that come into your environment, and, you know, whatever activity is there, and what type of threat that we detect. And but also it gives you the ability to basically Central, basically, deploy security policy, right, and, you know, the latest signatures or rules across Samsung device, right. And, you know, like, a lot of challenges and a lot of people have is, you know, all the different shadow ot or the different devices coming through, right? How do you have visibility into production environment. And so this Management Console also give you that level of visibility across all your audio devices. And it can be integrated with your let's say, you know, a third party, same platform, right, if you have your own SOC, and you want to be able to integrate all the train record, you know, gx one networks, solution into the SIM, we can send all those log orders, you know, threat intelligence directly from our console into the sim so that people can have now a corporate wide visibility across both the IT side, and OTS are on the same. So this is something that we can provide using this central management product called the old key defense counsel. Okay, so I stick my business hat on, I recognize the necessity to have a robust cybersecurity strategy. You've mentioned, three products that are out there, OT environment, whatever it might be. And then of course, you got the Council, the console, excuse me, that allows us to sort of take a greater look at all of the data and all the information and be able to be proactive in our action.

23:03

What, where do I even start? Okay, you got the edge IPS, you've got the edge fire, you've got the edge IPS Pro, you got the console? Where do I start?

23:15

Yeah, so that's a very good question, Scott. And typically,

23:20

you know, many of our customers, you know, come to us, right. And, you know, we will basically, you know, talk to them about some of the business and technical challenges they have. And we'll try to assess what kind of environment they have, what what type of, you know, issue they have, and then we will provide the right recommendation, you know, to them, right, and, and also the level of comfort that they might have, for example, you know, some organization may not want to deploy, you know, the complete solution, or what we call the defense in depth solution, right, from endpoint all the way up to the cloud. And in the network, in everything in between, you know, what some people typically do is they say, Hey, you know, what, I have, you know, HDMI machine running Windows XP is and has been around for decades and don't have a lot of patch of vulnerability, and we got a lot of vulnerability, what can you guys do to help us and so we'll assess that kind of use case, and then we will provide the right offering to address that simple inability Hmm, machine, you know, for in this case, it would be a stellar one, you know, still in force or sell or protect, right. So, that can certainly typically happen quite a bit. But we will help the customer through that journey to get the right product into the right environment, and also the level of comfort that they might have. I like the term journey because, for me, if I had my business hat on, I would be overwhelmed. I would, I would know one side that there are challenges that exist within the cyber security

25:00

space in my business. And again, I don't know where to go, I don't know where to start, I don't know where to take my first step. And it's it's imperative that I have a relationship with an organization that can guide. Do I have to? Can I do it incrementally Do I have to make? I mean, you've got so many wonderful products. Can I do it incrementally? The Big Bang? What what? What's the recommendation?

25:28

Yeah, so I think, as I mentioned, right, is really depend on the comfort level of the customer, you know, as we all know, right on the OT environment, or traditional, you know, these devices never have any security built in or security does not get play a very important role. And so many organizations tend to kind of, you know, I will say, deploy a solution like this smaller, incremental, you know, why, right. So, you know, last, you know, I will say, you know, episode, we talked about the different endpoint, right. And so, you know, for example, if you just want to start with scanning all the contracted machine, right only first, before they do any kind of maintenance on my PLCs, or my network, OT networks, you could just get a product called portable security, right, or you just do the scanning of all the contracted machine before you come in, right. And then that will be kind of maybe the simplest and easiest way to start. And then you might go to the next stage, right, where you say, now I feel a little bit more comfortable, let me put something in a, let's say, my Windows XP machine, because they haven't been able to get any patches have been vulnerable, and we're just worried and concerned, then you can go to next step where you deploy all your stellar, protect or enforce into that environment, right? So yes, you have the option I and you know, to basically deploy them incrementally, or you can deploy everything really up to your comfort level. And that's what we're here to, to kind of here to help you to go through that process. And make sure we make you feel comfortable. And then you can deploy the solution. And typically, the customer also will kind of go through the proof of concept, right? Make sure that they feel very comfortable before they actually deploy. So so all those options are available to the customer. I think it's important, I think this is a vital conversation.

27:31

In given the speed, just like anything else, even this digital transformation journey that we've been talking about and the necessity to to deploy proper cybersecurity, it's moving fast as well. And just like cybersecurity, it's moving fast as well. This is this is a subject and topic and relationship that needs to be nurtured. Because you can't do this on your own, you need

27:55

companies like Trend Micro TX one networks, to be able to develop that relationship, because just telling you right now, for me, personally, I get nervous, I get nervous when I hear things like that. And that means I want to look for strategic partners to be able to have great conversations to make sure that that my business is secure. How would somebody get ahold of you there Richard?

28:17

Yeah, so, you know, all these different solutions are just talked about right there are endpoint solution or networking products, right, they are readily available through all our channel partners right turn micro is very much you know, a channel company so we actually sell the market orders back to our channel policy, you can reach out to your channel partners for you know, recommendation and guidelines on how to get access to some of these products. Or you can reach when you go to our website to get a little bit more information on it@www.trendmicro.com or you can also go to our TX one network their website and you can find more information. And if you want to reach out to me, you can email me at Richard underscore k u at when Microsoft COMM And I'm happy to answer any questions you might have you related to some this particular product we just mentioned, this is more of a very high level. And if you want a more deep dive, then you know we'll set up a call and we'll walk through this product for you. Alright listeners, there's no excuse. You have all the contact information. This is an important topic. This is an important solution. This is important for your business and the integrity of your business. Reach out to Richard and team Trend Micro very important. Do not hesitate. They'll they'll they'll help you through it and hold your hands because they they've been through it and this is a very, very important. Richard, thank you very much for joining again, industrial Talk.

29:52

Thank you, Scott. All right, listeners. We're gonna wrap it up on the other side. All the contact information will be out on industrial talk as well as

30:00

All of the presentations, everything that you need to get this thing rolling will be out there. Thank you very much. Stay tuned. You're listening to the industrial talk Podcast Network.

30:17

All right, this is once again, it gets real here. This is cybersecurity. This is a series this is number five in a hopefully expanding series, because this topic is absolutely important. And must, must be shared with the globe. Alright, Richard knocked it out of the park. Again, that works. Alright. Again, I want you to hear me out.

30:43

What you have inside your head is important. And it can change lives. If you're an industry. The industrial Academy is for you. I want I want to encourage you to reach out to me and say, Scott, I want to be a part of that great. And I want to be able to share that education with the world. That's what this whole beautiful digital world that we live in. You can change lives. You can transform lives, you can definitely create dreams. You are bold, you are brave. You dare greatly hang out with people who are bold and brave and daring greatly.

31:16

Nothing could stop you. All right, we're gonna have another great, hopefully, cybersecurity interview right around the corner.

The post Richard Ku, Trend Micro and txOne Networks appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Gloria Turyamureeba, CEO of Footprints Safaris and Passionate Industrial Educator about “The Power of Transforming People, Communities and the Country of Uganda through Industrial Education”.  Get the answers to your “Industrial Education” questions along with Gloria's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GLORIA TURYAMUREEBA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gloria-gloria-turyamureeba-48b99442/

Personal Email:  gloria@turyamureeba.me

Company Website:  https://footprints-safaris.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Gloria Turyamureeba transforming lives and communities in Uganda through Industrial Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Jonathan Baktari, Healthcare CEO and COVID and Vaccine about “How COVID has changed the world and safe Back-To-Work protocol for Industrial Professionals”. Get the answers to your “Safe Back-To-Work Solutions” questions along with Dr. Baktari's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JONATHAN BAKTARI MD'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jonathan-baktarimd/

Personal Website: Jonathan Baktari MD- Your Vaccine and COVID-19 Expert

Company LinkedIn: https://www.linkedin.com/company/e7health/

Company LinkedIn: https://www.linkedin.com/company/us-drug-test-centers/

Company Website: https://www.e7health.com/

Company Website: https://www.usdrugtestcenters.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Dr. Jonathan Baktari MD CEO and COVID and Vaccine Expert discusses Back To Work Protocol appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Megan Lynch, President and CEO at Six Point Creative about “Letting go of your Legacy Thinking and Approach your Business with Radical Courage”. Get the answers to your “Radical Solution” questions along with Megan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Megan and the wonderful team at Six Point Creative on trashing legacy thing and embracing radical solutions by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MEGAN LYNCH'S CONTACT INFORMATION AND FREE OFFERS:

Personal LinkedIn: https://www.linkedin.com/in/melynch/

Company LinkedIn: https://www.linkedin.com/company/sixpointcreative/

Company Website: https://sixpointcreative.com/

Free Stuff:  Go to Six Point Creative and download your, Brand Touchpoint Matrix, Free Book: Hiring to Build Brand Value and Free Brand Assessment.

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, people, industrial, collaborate, stage, business, conversation, fears, talk, industry, built, innovate, megan, market, point, innovation, product, educate, listeners, scott

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lewana Harris, Personal and Professional Development Professional about “A stagnant mindset and the inability to get past challenging moments”. Get the answers to your “Transforming Mindset” questions along with Lewana's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lewana and on living your purpose to the fullest by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LEWANA HARRIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lewanaharrismhr/

Company LinkedIn: https://www.linkedin.com/company/oneok/

Company Website: https://www.oneok.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Ms. Lewana Harris Talks About Transforming Mindset and Strategies to overcoming a Stagnant Mind. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Julian Seume, Chief Marketing Officer at Wiferion about “Wireless Charging and Increasing your E-Vehicles Availability by up to 30%”. Get the answers to your “Innovative Charging Solutions” questions along with Julian's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Julian and the wonderful team at Wiferion on innovative industrial charging solutions – Bright Future by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JULIAN SEUME'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/julian-seume-424190125/

Company LinkedIn: https://www.linkedin.com/company/wiferion/

Company Website: https://www.wiferion.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

charging, julian, industrial, inductive, solution, vehicle, battery, technology, forklift, assets, inductive charging, company, scott, plug, people, talk, drive, fleet, listeners, cool

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast absolute, again, absolute honor that you have joined this particular platform that celebrates you, as I take my pin and I point to you on the video, you are an industry hero, you are bold, you are brave, you dare greatly your solve problems, you innovate, you're changing lives, and you're changing the world. celebration is what we do here on the industrial talk podcast. All right, in the hot seat, we have a gentleman by the name of Julian zoomy. And he's with a company called wiper Ron. And we're talking this is pretty cool. This is cool technology. This is cool innovation. We're talking wireless power, inductive charging for your E fleet. But it's not that it's how they design and how they are able to do that. You're gonna love this conversation. Let's get cracking. See, this is what's so cool, right? industry as a whole industry. We always talk about innovation. But here's a company, why phoron that's taken inductive charging, and just taking it to the next level that keeps your assets up and running your E assets up and running 30% up to 30% more, that's money in your pocket. That is value, baby. All right, before we get cracking with the interview, again, I want to be able to tell you a little bit about industrial talk 2.0. And it's a redesign. But we all you know, we you know, we do the podcast, you know, we do the videos, you know, we do the blogs, you know, we do all of the stuff, we host we do all of that stuff. But we are just sort of reconfiguring industrial talk so that you can find information and you can find it easily and you can collaborate, you can educate, and you're going to be able to find these individuals that you can innovate. Like why for Ron right here, you're saying to yourself, Scott, I need to be able to look at that solution. Boom, industrial talk.com has it for you reach out, boom, see, everything that you possibly can try to the team here at industrial talk really is trying to work at making it easy for you to get stuff done. Because we're all about that education. We're all about the collaboration. We're all about that innovation and working with companies that embrace those values and recognize in this new normal, this next normal, whatever this normal is that we can't do it all on our own. We've got to collaborate. We've got to find companies that saying, Yeah, yeah, I'll work with you. Let's get this stuff done. That's what we're looking for. That's what we have out on industrial talk. Because it's just going to have to be that way going forward. It's it's, it's an exciting time. Don't get me wrong, I love it. But I want to be able to find people who want to get stuff done. Alright, let's get a kurakin. Wiferion, is the company so let me look at his. This is Julian Seume. You're gonna say Scott, it's not spelled with a Z. It's not it's s e u m e Julian's first name, Ron is w i f e r i o n. And you can go out to Julian's LinkedIn stack card. Impressive, as always, like everybody else. And being the chief marketing officer, he brings the pepper in this particular conversation and pretty bad. I just once again, just as I look at the other screen, once again, the innovation, the technology, then what companies like wife Ron are doing is just spectacular. I don't know, man, do you get chills up and down your spine? I do. And if I had hair I share my hair with tingle in my head would tingle but I don't and so it doesn't. But anyway, wife run wireless charging systems. And in the video, if you look out at the video, you'll see just these, like these little plates, he's holding it. And these plates are just powerful solutions for your E, your, your E fleet, your your, and it just starts there, man, you start pulling on that thread of the solutions that can be provided. And it's never ever ending. It is just God. It's an exciting time. All right. You don't want to hear me continue to Yammer on remember, industrial talk. 2.0 Be on the lookout for that one. All right, here is Julian Seume. Julian, welcome to the industrial talk podcast. How are you doing today?

04:50

I'm awesome. Thank you, Scott. How you doing?

04:53

We'll see. See listeners. He's got a lot of pepper in him. That's what I like about him. Julian, a lot of In fact, that's his last name, pepper. Seume. Did I get that right?

05:06

You got a perfect but today let's let's keep it

05:09

easy because I'm sitting there going, quote quote quote unquote that doesn't. And listeners you're gonna say I want to be able to spell his name correctly, it'll all be out there on industrial talk.com Don't worry about the pronunciation. That's my problem, not yours, but you do need to reach out to this gem because he's got a mad stat card out there. And I love what we're going to be talking about the the tech, which is really cool. And then the company is why fire on and that's again, don't worry about it my responsibility. It'll be out on industrial talk calm. Alright, Julian, for the listeners out there. Give us a little background of where you come from why you're such an incredible professional, then we're going to go into this particular topic that I think I'm pretty, pretty excited about.

06:01

Yeah, awesome. Let's do so my name is Julian, and that's keep it away. I'm working at a company in Germany, where we coming from, it's called Wiferion. But Wiferion is also fine. And what we're doing is what we do is actually we do call inductive charging pads for making energy transfer over the air without any contacts and not thinking about your your electrical toothbrush, or your your smartphone. We talking about big industrial robots, agvs cars that move themselves that are driven by batteries. And we would like with the solution we would like to discuss today. We want to make it easier to get energy and power into your batteries without any contact

06:42

with Julian that that has that been done before in the past?

06:46

I mean, the honestly, the technology was developed by Nikola Tesla, maybe some people know from the computer game, I think common and conquer where you have those Tesla power stuff. Yeah. So basically, it's 160 something years old, right. But let's say to have pushed into such a small footprint with that high efficiency. It was not done in the last couple of years in depth, high efficiency and power when we do so. But everybody knows. Maybe we get a very little hint that the smartphone stuff used nowadays. Yeah,

07:20

almost no one is plugging anymore. Everything comes you put it on a little desk, you put it into your car, and there's a little mat in there, which says inductive charging. I'm charging your phone now. And basically that's what we do, but with much more power for other vehicles.

07:37

Yeah, this inductive, by the way, apparently, I'm one that does not use inductive charging for my cell phone. I still plug it in, I still run around trying to find that plug.

07:49

But one question. Are you brushing your teeth with an electrical toothbrush?

07:54

Yeah, but it's it's driven by a battery.

07:58

Okay. Okay.

08:01

Try Julian, I'm trying to leverage the inductive technology. But the funny thing about that cell phone. And I'm sure some of the listeners out there can can embrace this, when that little plug gets bad. And you try to just sort of extend the life of it. And then you sit there and you'd sort of stay. I'm looking forward to the inductive solution.

08:24

Wow. And that's actually it's the same issue. If you're running a forklift or something that needs to be plucked after the shift. Just imagine you are the work of the next shift. And the stupid guy from before it didn't pluck the correctly come down with shit. My equipment is not ready. So I got to go to the manager and say, I'm sorry, can't work. The equipment isn't ready. So that's basically some of the things we're going to talk today. And that's what how we want to solve issues about plugging in cables, or, yeah, things like that. So.

08:56

So we're talking about inductive in general, macro, high level inductive charging. And we're talking about the technology to be able to do that in an industrial setting. forklifts, other other large equipment within a manufacturing floor, let's just sort of lay that out, and, and keeping the assets charged in a way that they're productive. And so the overall, what was the overall thinking behind the company and why this is so important.

09:29

Yeah. So we looked at what happens in the industry and actually the industry is removed from its revolutionizing. It's basically everything is moving now it's going to be flexible. There's robots and ATVs and industrial trucks moving from gasoline into electric. So we saw there's a huge benefit, because at the moment the standard technologies that are charging those electric vehicles, they are either on a cable, which is quite strange if you think about an autonomous truck or an autonomous VIERA this completely alone and can drive me crazy, amazing, intelligent, smart things. But then in the evening needs to drive somewhere where a guy goes and plugs a cable. I mean, that's, that's not what we really think it's a complete solution. So we thought about what can we do with the technology available? And we found four very smart guys were actually researching on a PhD level, how can we make those kinds of inductive charger very efficient. And in the end, we basically came up with a little plate that is just 10 by 10 inches. Just keep holding that up.

10:33

If you're looking at on the video, this is this is it looks cool, right? Got a great smile, but it looks cool. So don't get distracted by the smile. And that's all it is.

10:44

That's basically what what do you put on in the in the ground or on the ground or on the wall of your manufacturing location. And then you have a similar plate on the vehicle. And basically, the only thing is having the two, the two plates not kissing each other, but getting very close to each other. And then immediately starting communicating and transferring energy without any additional help from from a guy or from software. So that's all full automatic. And the cool thing is there's no context in between. So there's no wear and tear, there's no cables to be plugged in, just the two plays need to get close to each other communication, hey, I'm a vehicle I need energy. And then we generate a magnetic field. And the magnetic field basically charges, vice versa, then the battery in the vehicle.

11:29

So I'm a human being. I make, hopefully, dumb decisions. It's not my fault. It's just my species. So I sit there and I say, that's pretty cool. I get it to content, you know, I can get real close. How do you? How does your company prevent me from getting too close? Or too far away? And I, I optimize that distance so that I'm optimizing the charging, and I'm not banging into it, or I'm not that far away. How does that happen?

12:05

Yeah, I mean, there's it's quite simple. First of all, the guys who are driving forklifts, if it's a manual driven forklift, there's super good and driving forklifts, they can actually I think they can drive less than an inch if they want, because, you know, they were really amazing in the in the warehouse in the in the manufacturing supply chain. But honestly, the best case where this latest stuff is really amazing is at the autonomous driving. So if you have autonomous driving fleet AGV, that is actually the smart component in the process, that it has scanners and and never then navigation technology, which makes it easy. And we have quite a big, let's say chance of being not in a perfect distance. And that's our experience, no problem at all, it's even a much easier, because compared to other solutions where you have, for example, one of the competition solution, which is on the market is a contact charger, which is it's available since I think the 1980s or 75, or something. So it's it's good, it's traditional, it works. But you have to be exactly on place, you have to push, you have to hit perfect. And if you do, if you are a manual driver, sometimes an interest too much, or even the technology of of the scanning and the navigation software of the self driving ATVs they need to be very precise. In our case, there's like inches left the right enough space, we don't need to be 100% accurate, just close to it. And then we will the thing will do the thing.

13:35

Seeing that that's pretty good. So your your inductive solution allows for the human very ability and be able to achieve the objective that is necessary to charge that be keep that asset moving and doing what it needs to do to be productive. Now, it's an interesting stat that I have here. It is fleet availability of your industrial II vehicles v e by up to 30%. So your solution keeps that asset delivering its benefit up to 30%. Is that correct?

14:13

I mean, that's that's correct. Then of course, that's that's a marketing talk, but it's a real marketing talk because it's reality. So what what we do have that and that's the difference to other solutions in the past but you had mentioned you have your forklift, you have your forklift driver and he runs a full shift and after 678 hours the battery is empty which is fully fine. Yeah, those two t goes to a charging spot maybe drives whatever 500 meters, stops there gets the battery into the park says goodbye. And the forklift is basically staying there for four or five hours to be fully recharged again. What we do is we basically because that so easily to be implemented the grounds on the floor and on actually on locations where the fork driver is stopping anyway, and there's no petitioner let's say job to be Done with a cable in, let's imagine he has a five minute single break, or you need to go for the restaurant or he has a break for the cafeteria for 30 minutes. No one nowadays drives to forklift 500 meters to the charging location proccing, the charger cable for maybe 20 minutes of breaks? Yeah, go back to the cafeteria. And so what we basically want to do is we're going to implement the charging in the process where he anyway stops, if he stops for unloading the dock. And there's a certain stopping time because the truck is changing, then he has five minutes of standing time, or maybe only two. And as it's fully automatic, and there is no trick, chances are, there's no wear and tear and things like that. It's basically done automatic that the driver doesn't have to think about charging.

15:51

And you know, that's huge. Julian as the listeners, I want to make sure that that point is sort of crystallized. And it's just the charging, the function of charging of your assets is just a part of the process. And so if I go to station a, there could be a charging station there. And I just pull up, take care of whatever, it might take me a minute, but I've got a minute of charging that's taking place. And then I pull out and I go to station B same sort of deal. But it's embedded into the process. And so I don't have to make a conscious decision to go eat lunch, but drive the forklift or other asset over to this one charging station, stick it in, and then walk back over there. Brilliant. Scott,

16:41

you got and that's exactly what we'd like to do. And just imagine in the manufacturing area where you have no self driving agvs or in a house where you where you anyway have to go to load something which takes 30 seconds, maybe a minute. Or if you're in a production circle and your your production let's let's let's assume your yawn yawn yawn automaker. And nowadays the the body of the of the cars has not been like Ford and 100 years ago, put it on the beginning of the band. And then it walked through. Nowadays we go from station to station and the things are going on an ATV. So that means maybe there's like 50 stations they go through and there's automatic robots and manpower who was working on the on the car. And just imagine every time you drive two minutes to Next station, then you have a one minute working time when robots are going on and, and doing stuff on the car. That's the time where you easily change because it's just in the ground if you want or on the on the ground. Just don't think about

17:39

now I'm telling you. That's that's actually that's a cool solution. Great thinking over there. That is I love it. I love it. So the question that comes to mind? Yeah, yeah, good, good answer. Because the question that comes to mind is a couple of things. One, cool, I'm listening, I want to be able to do something like this. Can I do it in a small way? Big way? How do I begin the process of implementing?

18:09

Yeah, let's, let's be honest, it's it's basically, there's so many in 1000s of potentials to put it in. And we have to look, it should be also a good business case. And that means you basically started Look, I have a driving situation, I have electric a vehicle. And I'm running more than let's say two shifts, and I have constantly problems with power, power transfer their interior, broken, damaged cables. So what can I do, of course, we are targeting companies who make agvs, who make industrial trucks to make basically upgrade their their vehicle into a smarter vehicle, not only by sensors and systems, but also in the way of charging and energy supply. That's the one thing and of course, that's our first target two is to have a general improvement of the vehicles outside there. And that will bring the revenues for the end customer using those vehicles. On the other hand, if your industrial truck manufacturer, or for example, if you're using manufacturer trucks, we can basically swap your old lead acid battery and swap it into a new tray which has inductive charging with for example, lithium ion in there, which is a little bit better suited for let's say rapidly fast and quick and short charging circuits in terms of lifetime of the battery. And then make in retrofit, you're actually truck into a new very crazy state of the art inductive charging machine. So that's that's these are the two ways which we're trying to get into the market and where we think the product can have a huge benefit for the end customers. See,

19:41

here's here's the thinking it's like pretty cool. I can take old assets, battery asset, you know that that has to get plugged in, and I can retrofit it with your solution cool. And be able to create a charging station that sort of elevates And prolongs the value of that asset, because you just sort of updated it, I would imagine and correct me if I'm wrong. Now I'm able to collect real data on that asset as it moves around. And then I can be able to make tactical decisions on my manufacturing process, or where people are at, does it give me more data to look at to be able to be a better business?

20:26

Yes, Scott, good question is that we will do it, I think we do it. It sounds like it was not a predefined question. It was not actually,

20:35

it wasn't, it was just me.

20:38

So it's cool. It's got mister.

20:39

So

20:40

that's also the new technology without only transferring the magnetic field and therefore putting energy from one side into the battery. We also have a communication connection, basically. And we do communicate all the data from the battery system from the vehicle into the stationary site, which is plugged on the ground, and then into a cloud. So Meaning, if you have a smart management fleet management system, you can hook up to the cloud and basically get not only the information you have anyway, but getting detailed information about a battery, the life cycle, what's the status, and things like that. And one more thing, I think is very important, because we talked about the system does not be belong to one kind of technology in terms of battery, we charge 24 volt, 48 volt batteries, lead acid, lithium, lithium, the tinium doesn't matter what kind of battery and only have the same charging spot. Meaning even if you have different kind of vehicles running on your fleet or on a warehouse, everybody can use the same. And that's where the real game changer comes into the game. Just imagine a big guy like Amazon or whatever the sides, okay, I don't care what kind of vehicles are driving, I just want one investment for the charging. And everyone should need a similar charging spot on the other side. But that's let's say it's visionary. Maybe Amazon list is listening. Please call me we can make a good deal.

22:06

That's it.

22:09

All right, that's a shameless plug. But it's a good shameless plug. Because the technology's really cool. Okay. So what I see is one, this is an important if you're in whatever application or you're using these assets. And and and i think that it's important that you use these, you're going to have to come up with a, a strategy around that. And I think that this inductive solution is a cool future. You know, thinking into the strategy, it's important. It is a digital transformation journey, because you're going to be able to pull all that information, you're going to be able to make better decisions. I get it. Why do you have certain? What are the roadblocks? Why don't people just say, I get it? Let me push back on it.

23:01

Yeah, to be honest, em, as you ask, how long is that on the on the horizon, it's been there for many, many years in a different way. We call it next generation inductive charging, because everyone who has heard about it or use it or tried it out, they basically had a line charger, which is normally placed into the ground with a lot of infrastructure work. And yeah, I would say those system were available also since couple of years. The problem was, it's huge investment. And you cannot really drill into a leased warehouse where you have to know in 10 years, I have to return it to the owner. And I have to fix all the groundwork. So that was one of the topics where where we have limitations. So we come up, let's do it on a spot charger. Let's do that little 10 by 10 inch thing, if we can even put it just on the ground with some plastic mats, depending on the application. So you can easily move it away from one place to another if the warehouse design changes the layout. And the second thing is the second why why is the robot there, people need to understand it's not the old kind of inductive, the old kind of inductive charging was around 60% efficient, meaning if you have those those phone charges, which are like this size, they have a similar maybe 50% 60% efficient efficiency, which is okay for for five watt of charging of a phone. I don't care if I lose too much. But if you lose 1500 watts for 3000 watts, right. Huge, huge issue. So that was one of the biggest roadblocks and people need to understand there's something new in the market, which really works with 93% efficiency that's fully comparable to any other charging solution available on the market. See, and

24:36

I think that that's a great point. And because you're in the business and because this innovation just keeps on rolling forward, it only gets better. It's only just keeps on getting better and better and better because your focus your company and others are focused on delivering value delivering success. And that requires me to keep on innovating. And so you're already there. Throw away that dog on old tech uses New Tech.

25:11

Yeah, that's a cool thing. If you're a startup, which we been like five years now, and, you know, we can really concentrate on one thing, and we only riding that horse, and we have to ride it until it's dead, or we're going to make a unicorn out of it, you know, but let's, let's see, it looks like other companies are focusing on too many other things. If you have one really cool stuff, which we believe we have. And now as I said, in Europe, it's quite we're quite, let's say established with the category that we have most of the the systems in your running and we now entering us, that's also why we have to talk. We are at promo dx. So that's gonna be amazing. We really looking forward because that's gonna be a big game changer. I think also, yes. All right,

25:52

we're gonna have to wrap it up. This is what I've got out of this conversation listeners, outside of the fact that Julian and and the wonderful team at y Ferran or, anyway, right there, they're passionate about your success. It is a true innovative solution that's delivering value that you can deploy. Yes, there has to be a business case. And but they'll help you through that. And it it makes your assets more efficient. And it's, it's, I'm telling you right now, Julian, I'm sold. You had me at pi.

26:31

Okay, Scott, let me let me show you one. You can start charging a phone with it. But it's gonna be like very zip charts. It's gonna be you have to be careful. Don't keep it lower than maybe five seconds on the plate.

26:42

It goes way. Roast my thing.

26:48

Yeah.

26:50

Hey, are you active out there on LinkedIn?

26:53

Of course.

26:54

You will find me under my name was Julian dot Seume. And of course, we and also Wiferion w, I, f, r i o n. You will find us on LinkedIn. We're quite active there, hopefully. And as I said, we're going to entering us on promar Tx. We are one of the ovation award nominees in the finals of the coolest product in this year. So look out, I would really enjoy time with you explaining the idea and developing projects, if you like.

27:25

All right, right, efficient wireless power in this is an inductive solution.

27:31

And

27:33

it's pretty badass. I love it. Love it all. Very cool. Thank you very much, Julian. Now you're gonna say Scott, I got to get all that, you know, it's gonna be out there on industrial talk.com with his particular podcast, all the links and ability you need to reach out to him and this particular company find out more because it is important stuff. make you a success in the future. Alright, Julian, thank you very much.

27:57

Thank you, Scott. Stay charged and charge safe.

28:00

Bye. Bye. All right, listeners. That's a closing salutation. Stay tuned, we're gonna be right back. You're listening to the industrial talk Podcast Network.

28:19

Now, that was a great conversation. You got to admit that industry is so cool. And people within industry you heroes. You're just cool. Got a high cool factor. No doubt about that. All right. All the contact information of Julian swimming and wiper on, of course will be attached to his podcast at industrial talk.com. Don't miss out I guarantee that they want to talk. And I think that if you can see true bottom line value to your solutions into their solutions in your your business. Boom. We got to be about making our business succeed because we're about surviving, rebuild, and of course prospering in this new new world. And remember, write, be bold, be brave, dare greatly. Let's collaborate with people who are bold, brave, daring greatly. And I guarantee you're going to sit there and you're going to change the world. Because you're going to change the world through innovation, you're going to change the world because you're going to continue to educate industrial talk to Dotto, it's going to be out there. So there's no excuse, right? All right, we're gonna have another great interview right around the corner, as you always know. So be safe out there. And thank you very much for joining the industrial talk podcast.

The post Mr. Julian Seume with Wiferion Talks about Wireless Charging and Increasing Your E-Vehicles Availability appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Yoav Kutner, Founder and CEO of Oro, Inc. about “Change Management through Digital Transformation and the Role of B2B eCommerce”. Get the answers to your “eCommerce” questions along with Yoav's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Yoav and the wonderful team at Oro, Inc. on leveraging Digital Transformation for your eCommerce business by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

YOAV KUTNER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/yoavkutner/

Company LinkedIn: https://www.linkedin.com/company/oro-inc/

Company Website: https://oroinc.com/

Company Twitter: https://twitter.com/oro_inc

Free Oro Demo:  https://oroinc.com/b2b-ecommerce/demo/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, platform, b2b, magento, open source, people, business, conference, changing, industry, website, customer, product, big, world, talk, oro, b2c ecommerce, online, absolutely

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast, a podcast that is dedicated to industry heroes such as yourself. But if you're looking out on video, I'm pointing at you right there. Yeah, that's you. You're bold, you're brave. You're daring greatly. you innovate like nobody's business. And you're changing lives, and you're changing the world as we speak. And that's why this podcast is here to celebrate you. Thank you very much for what you are doing. All right, we got another one. And you're saying to yourself, Scott, you always have great interviews? Yes, I do. Because industry is great. And people are great. So get used to it, because that's what we're all about. Yoav ever

00:59

could nurse. Okay, that's good. That's why Oh, a Kutner. And if you go out to his stat card, his LinkedIn stat card, you will quickly notice that he is smarter than I am. Alright, let's get cracking here. All right, we've got a couple of things that we've got to start to

01:19

do some business here. All right, I'm all about education, you know that that's what this platform is all about educating, and I'm all about collaborating, I'm all about innovation, you got to do that. If you want to survive, rebuild and prosper in this new world, you're gonna have to educate all the time. You can't come to me and say, Scott, I don't know how to educate. It's, it's a world wide web out there. There's a lot of great stuff in it. And the industrial talk podcast is dedicated to that education. Now I want to point out something that is just absolutely spectacular. This was brought to you by those wonderful people at the University of Wisconsin Milwaukee. It is the connected systems Institute. Now just go out to uw m.edu, forward slash CSI, get all that information and they're just educating the workforce of the future. So we talk about industry for Dotto digital transformation in everything underneath. And that organization is absolutely Dedicated To Your Success. How can you can't you can't argue against that either. This platform is just really just chock full of great stuff for you.

02:24

You'll have How are you doing? Oh, I'm doing fine. How you doing? I'm well, thank you very much. Thank you very much for being on the podcast. I'm excited about this conversation. As you can tell, I've got your to get your website up. I've got your stat card up. And I've got pretty much everything about you up even your form up. And

02:45

so we've got about about five days of information to cut into about 20 minutes of a conversation. We're not going to do that.

02:53

All right. For the listeners out there. Give us a little 411 on who you are and why you're such an incredible technology professional. Absolutely. Well, thank you for that. I I've never heard that I'm an incredible technological person. But we'll say we'll take it we'll take

03:11

your your your LinkedIn stat card is lying. Because it's it is

03:15

although your your

03:20

All right. So yeah, let me talk a bit about so again, like I mentioned when we were first contacted, I'm around for a while. We talked I talked with you. Yeah, it was around with mainframes, Vax computers. I've seen a lot of things taking over. I remember just to show you how not smart I am. When the first time somebody showed me the internet that was like that's a fad. Nobody's gonna look at these green screen withholdings data. And so, you know, that's the first time I saw

03:51

you

03:54

a big one. Yeah, there goes the smart compliment.

04:00

You know, I was listening to these private networks and stuff like that. That said, once it's started taking over

04:08

my claim to fame was co founding a company called Magento and 2004. Later we released a product called Magento. That was a b2c e commerce platform and open source one at that so we can talk about a bit the open source kind of approach and strategy as we call it. And that platform did very well. We got really good adoption I think at our height when I left it was about 35% market share of all online b2c e commerce stores. Yeah, that was great. With no number with no number two, No, nobody came second almost It was like very, very rare category. Maybe.

04:45

We were in some countries like Australia, we had 50% were number two was home grown. So we really took the market for the b2c market and that we can borrow some money. Yes, of course. It's my side business.

05:03

So we actually did pretty well with that we got really good

05:07

adoption, and learned a lot of what was happening in the world of e commerce at the time. We later in around 2011, finalized the sale to eBay and PayPal, actually, within eBay. And that went pretty well. I think the the product itself Magento is still around, it was bought by Adobe.

05:27

And now it's taking its own life form, it's ready in their version major version too. So great to see that the brand is still around. I mean, it's been, it's pretty caught 11 years already around. So that's Wow, that's right. That's right. Wow, that is a pretty cool. That's a cool, yeah. It's like, I refer to it as my estranged son, because we don't talk anymore. But I love kind of following up on the progression and success, you know, from the sidelines.

06:00

All right, so let's go down this road. And I want to make sure that the,

06:03

the listeners understand, can you just sort of level set, talk to us a little bit about what open source means?

06:11

Open Source, what does that mean? Well, open source is,

06:16

again, kind of a philosophy where you don't want to patent or close source, which is more the traditional term, but they they have code is that it used to be compiled. And it used to be used as a black box, you didn't see actually how things were written and done and implemented. And you would use the product, if you have to modify it or change it, you were limited to whatever configuration or API, or interface was allowed to you to use. But that was it. What happened.

06:44

I think it's already for many, many years. But definitely the 70 took a lot of momentum was developers that were not interested in copywriting if you want or licensing their software and actually provided the code that they wrote, alongside with their source code, with different licenses, which is actually the open source license, kind of story. But again, we won't get into that. But that license allows you to actually use the code and actually modify it with some limitations or not to your own use. So before all these modern Object Oriented Development and all that, that was like the best way for companies to take something that was very close to what they needed, but not 100%, modify it from the source code, without limitations and making actually sure that that works for everything they need to do. And with the biggest thing is no vendor lock in, because there was no necessarily relationship between the vendor the the actual producer of the software and the company using it, which was beautiful, right, because you would get somebody work and just build on that and use it for your own needs. That said, What happened usually around then open source is an ecosystem of a community of developers community of users, the actual software vendor. And that usually caused these open source tools to get developed so much faster, and adopted faster and get feedback faster, and move faster than the closed source solutions that were very limited. And that's why open source is something that's ongoing for the last 40 years in very high speed. I mean, a lot of people don't even realize and learn when I say people companies we talk to don't even realize that a lot of the tools that they're using are actually based or built on open source code, right that somebody was using. Now today, if we jump ahead a bit, though, this is as technical as we'll get, probably. But if I jumped ahead a few years now, today, the actual source code with older object oriented API's after I mean service oriented architecture and stuff like that maybe is a little bit less relevant, you will not necessarily go and modify the actual core code. But you'll build on top of it extended. But were open source is still very much important is like I said with the license. So what you're actually able to use it how you're able to use it, are you able to resell it, you're able to use it only internally, stuff like that. So it's all about the license today, and how you can actually use it for your own benefit. There's a big case right now going on, you know, with Google and big lawsuit there. So I think we are in a place where today open source is more about the license, the freedom to actually build on that use it commercially. Without again, the vendor lock in, which is the biggest part of so you, if you like the vendor, you work with them. If you don't like the vendor, you actually can invest in your own developers and make sure that technology works. And again, with no limitations, which is if we look at SAS platforms like Salesforce, we talked about Salesforce quickly, you are limited to whatever they expose to you. And you end up building a lot of these custom application living in third worlds around that application, not in exactly that hosting environment, not as efficient and as performance. But when we talk about open source, you can actually start

10:00

They'll modify source code if needed to get extensive use cases. See, and and from my perspective, again, correct me if I'm wrong, I like the speed. Right? Especially today. And when we start looking at, let's say, industry for Dido, all of that whole, it technology itself is just evolving at such a blistering pace. I mean, I just I don't see how you can not

10:24

get more into that open source type of mindset, and be able to deploy solutions that truly meet your business needs as fast as you possibly can. I don't see how you can ignore that. Which then brings us to this, the product that we're going to be talking a little bit about that, once again, listeners out there, it's Oro o. r. o, right, Inc is the.com is the website. The product is a series of Oro and so they got commerce and CRM and platforms and all that stuff. And I'm looking at the website, I didn't just sort of pull this off of my head. I'm just using their website. And I'm just sort of, and the the one that just sort of fascinates me is this Oro-commerce. Can you give us a little sort of background into that? And what is it? Absolutely. So Oro-commerce actually came from what, again, what we learned through the years of at Magento. So we like I said, develop the b2c e commerce platform. The problem was that we started seeing more and more companies that were contacting us that were not necessarily selling directly to consumers, there were more about selling to other companies, which makes them a b2b company.

11:32

We were much younger, and definitely have the ego to match that. And we were open source and flexible, etc. We said you know, we can do anything. So when we got approached, we said, Yeah, absolutely, we can serve your needs, we can build on top of what we we have already. But because we were so focused on the b2c side of the equation of this, yeah, we kind of left a lot of the basic kind of architectural features

11:58

out, right, we didn't focus on them. We didn't even know them about b2b at the time. So when we started working with b2b companies, we saw that fundamental features were missing in the platform. So fast forward, when I left the Magento. Eight months later, we created a new company called aura. And Oro, one of the products we kind of worked was on was the b2b e commerce platform, which is kind of our take on e commerce, but for companies selling to other companies. And so

12:30

yeah, so I got us a step in. So for the listeners out there, let's try to simplify it in a sense, it's like, Hey, I'm Acme, your beta, we can use this platform to engage in commerce Is that it? That's in a nutshell, that's it, we have three main use cases that we kind of talked about, and then we kind of start breaking out from but the first one is exactly what you said, which is the buyer seller interaction. Yeah. And that's the buyer doing some research finding a seller or manufacturer or brand or distributor that he wants to work with, they get in contact to get in touch, submit maybe a request for a quote, or CRISPR, pricing, get this pricing, and then put in an order, right. So taking all that world digitally. That's our main focus, basically, because this world is changing this world is, especially with COVID, we've seen that that conferences, trade shows were not even an option, right? That's where a lot of these b2b business and orders were actually done introductions, etc. So we're really trying to move this whole world digital, that's kind of so so I'm Acme. I'm a buyer and I'm looking for a seller, do I go through the Oro commerce platform to find buy sellers? So I can be in your platform and say, hey, check it out. That's, that's a company and whatever the details associated I can do that in your platform? No, I mean, unless you build the marketplace, which we'll get into that part. But when we're talking, we're just a software provider. We don't provide any services.

14:10

Right. So the best way to find you is where actually most researchers start today is on Google or on any other search engine. I won't get into that war. But let's say any search engine is where today, most researchers and buyers are starting their search today. And that's overtaking any kind of tradeshow, any kind of conference, anything like that. So if you build your site with a platform like ours, you'll be searchable and indexable and then people can actually find you. So you don't have to go through us nobody needs to know who or is we like to be in the in the shop. We like to make other people upfront and successful. So we're not like an eBay for b2b or,

14:53

or anything like that. We are not a marketplace on our own. We do provide a marketplace is one of our features or actual products.

15:00

But we are definitely about running your business, making your business so visible. And that's a big change and a big kind of attitude change, I guess, for b2b companies that they have to be visible online today. They're missing out on so many potential customers, so many potential orders, so many potential deals, because they're not searchable and indexable online.

15:22

So does your platform optimize that? Seo? Whatever, you know, dealio? Why? So I'm once again, I'm Acme. I'm interested in finding a seller of

15:35

I'll make it simple spoons. Yeah, go on my, my search engine. Right. And, and it's because of your platform, which is embedded in their site, whatever this spoon site,

15:48

you you give them a level of robustness that I'm able to find. It's like, hey, check it out, man.

15:55

spoony is right there. Yep. And that we will be actually running the website. Usually in most use cases, we are even running the front end the whole experience, customer experience, etc. We have Yes, we have other implementation, headless, pw a etc. But in a nutshell, we actually are the website that most people will hit either directly or through a CMS if it's a very big company, and they have this content management system in front of us. But we actually have the front end and the back end, you get everything in one. So let me start, let me maybe simplify our first

16:34

our first kind of steps that we usually do with a lot of very traditional b2b companies is just published or catalog online. So that means that they do have a way to get the catalog out of their eirp order management system where where we're not or a Pim, Product Information Management System, that where all the product information sits. But that information has to be published in in a e commerce style catalog style CMS, which is what we built. So we have a very good

17:04

platform to build your website that will actually make all your products visible online. Oh, no, of course, then SEO friendly and indexable and searchable, etc. So a lot of times, that's the first thing we do we come to a company, we say, look, if somebody searches for your products, they find nothing. Best case they find some, you know, this static website that somebody has a phone number on that's frequently goes to a

17:29

phone number to a sales rep that doesn't work there anymore. Right? And, and, and that's what we do we actually create, you know, I'll go all the way back for about 15 years, we create dynamic websites, right, that are actually not static, you can actually update them, you can like any CMS, like you would do for any kind of website, but focused and specializing in catalog publishing. Okay, I got I got it. I gotta interrupt real quick, because you know that that data is absolutely horrible. When you go to a customer and you say, Hey, hey, let's just get this thing online. Let's make it all robust in everything. Give us your catalog.

18:05

That's when it starts. Absolutely. With many we have manufacturers of nails. So when we told her to give us a picture, we say, well, and nails and nail, you know. So yeah, we just have to adjust to how we show the data. So yeah, images, maybe not the strongest suit for that industry. And that's acceptable. Again, you are dinged on Google and all that. But you know, it doesn't change the fact that your competitors will not have better pictures of nails. Right. So for that industry is so cool. Okay, continue man.

18:37

Asian By the way, I'm enjoying this conversation a lot. Thank you.

18:42

I sometimes Yeah, it's nice to meet people that find b2b e commerce. Interesting, because a lot of people would say, Yeah, when I say um, yeah, when I say I'm like in the b2b commerce business, everybody's like what Say again? What, what is that? It's like,

19:00

No, no, but we really love it. I mean, one of my passions and the reason I'm actually doing this, it's,

19:07

it's because I really like coming to companies and kind of automating digitizing a lot of what they do. It's really something I've been doing for many, many years since I, my first professional, out of the army was, like, career as a developer was on a salary program that I was we were developing way back then. And just like for HR and stuff like that, and we would come to companies and automate the whole, you know, HR salary kind of processing and stuff like that. So it was like, you know, who cared, but back then we were, you know, making people's lives so much easier. And it's something that we were, I really liked. I really like coming to a company and saying this, three months down the road, that how much we can help them how much we could have saved them time and, and made their life easier and more productive. And I think when we talk about e commerce, we're putting that on steroids. It's like we can today, really, this

20:00

digitize any process that your company does? automated? And the big question is, what our big problem is we do not replace the sales guys, we actually make them more efficient, more able to find new customers easier, right, which is a lot of the CRM pitch. But we are definitely helping the companies stay relevant, be able to survive pandemics and stuff that a lot of people didn't realize that might happen. But really the way the world works today, it's digital. Right. And, and we're seeing this throughout the sales process. Like I mentioned, most research will be started online today, even if

20:39

I have to go on a tangent here. What's your viewpoint on? Because I'm all into what you're talking about? What's your viewpoint on? conferences?

20:50

Well, conferences are great. I mean, especially we have we have a lot of business in Europe. And and they're shaking hands, having a cup of coffee is still a part of how you do business. I think the shock of the pandemic and and our European customers was a bit bigger. We actually had still salespeople traveled there, and we were like, what's happening today? Well, they will, they won't shake, you know, they won't sign the deal without shaking the hand. So it's something that it's still relevant, I don't think it will go away, I think, you know, people are still happy to meet each other. But like I said, you can come much more informed to the to conference, right? If you before you go to a conference, you can actually start searching online, some of these companies. Now, if you come in form, you can maybe already start requesting pricing before. So when you get there, you just don't waste your time on the whole cycle of the meeting of handshaking. And then you can come much more prepared. And, and not only that, let me let me give you another thing we're doing for a real customer of ours. And we went through their trade show, we saw how that happened. That works there in the animal, kind of their animal supply distributor, and they're like, pet food, pet supplies, stuff like that. Yeah. And that's a huge conferences. It's really a thing to see. Right. I went to Vegas, we saw that conference, that the thing that we're helping them accept everything that we're doing on the online strategy, and all that, with the conference in mind is that we are digitizing how the orders are taken in the conference itself, right? We added these booths with touchscreens that a sales rep can walk in with,

22:24

you know, a new customer or an existing customer, for that matter, pull all their data, pull the relevant catalog, pull all their special pricing in front of them. Before that they had these booklets right with this huge price books and stuff like that. And everybody had to remember, and there was constant screaming when I went there was constantly No, did you know the price for that guy, he's from Cleveland, you know, what's the best that we can give them? It was more like a meat market and actual like a sausage grinder Yeah, then then like a like a conference for you know about having a relationship with your customer. And once we did some pilot with that, we saw that one of the things that actually really helped was we decrease the number of errors in entering these orders the king in these are errors, the order sorry, later, right? Because you would write it on paper. All these papers, go back to the office, and then the sales reps used to start keying them in counting mistakes and not being able to read that. So just there, we were already improved. By the time the customer got back home from the conference, the order might have already been waiting for them there. Right. And it's something that we're really changing and improving. I think the customer experience, usability efficiency.

23:38

That's all connected to our system. This these kiosks are just another front end, basically, instead of a web based. It's just another front end of our application.

23:49

Okay, I mean, I'm all in. Why aren't people all in? Well, big deal. Yeah, that's that's where we started seeing the challenges. So I think one of the things and again, I'm looking at my previous life at Magento versus where I am today, in the b2c world, we really hit the wave on the right, I'm from California, sorry, I might have some surfing

24:11

analogies, but

24:13

but we hit the wave really, when it was peaking. And we really, you know, everybody was changing the way they're doing business. They understood that they have to sell direct to consumers, a lot of brands, we actually, when we released Magento a lot of brands that were not traditionally selling direct to consumers, even big brands decided because of the old kind of crash, that they have to start improving business and why not start selling directly to consumers. So we saw a lot of that happening. So there was really a perfect storm in terms of how people were changing their attitudes on selling directly to consumers. I think today with the b2b, we are on the cusp of the same kind of moment. A lot of businesses have to kind of update the way they're doing business. They have to maybe get out of their circle of customers and expanded International. I know

25:00

a bad word for many. But selling cross border, especially in Europe, we see this more and more taking over and and for a while in Europe, of course. But I think in the US, the US market will also have to kind of learn to deal with other countries. So definitely have to have b2b

25:19

kind of platforms that will allow these features to be implemented. So companies can actually modify the way they do business. That's it when we come to companies and we talk technology to sometimes a surprise how behind the curve they are when it comes to technology. We talked about mainframes and let me let me throw another term with you as 400. Still around europese, right. that are that are archaic, you cannot change anything. They're like, No, we asked him, can you change this API? and

25:50

Roger will pick up the phone, he's retired, you know, it's like, these are the answer is yes. It's expensive as Hell, yeah.

25:59

It is expensive. But we're really, really finding that they're really behind the curve and technology. Like I said, a lot of times where we start from is just

26:10

publishing their catalogue online, which seems trivial. But like you said, it's not at all because the product information is not there, the quality of the product information is not suitable. So that's not an easy, I talked about it like it's a trivial thing. It's not it's changing the culture of how you talk about your product, what content you have about your product. What if you, if you are a distributor, you need to get that content from your merchants that are selling through your manufacturers, to your manufacturer, you need to get it from your supply line, right, who's ever giving you those descriptions? So a lot of a lot of non trivial things on the culture of how the company is actually operating. And that's across the board. We're getting pushback from the marketing team. They don't know what to work with, necessarily with online marketing. They know more about print marketing. It's about the sales team doesn't want.

27:00

We're just telling you right now. All right, we're gonna have to wrap this up. I mean, come on. You guys have got to be in Hey, if you guys go out to orange ink, that's o r o inc.com. Click on orocommerce. There is a demo a demo of the platform that I think you need to take notice of listener. Don't come to me and say you don't have an idea or a solution. This is cool stuff. Dead sexy. Are you active out on LinkedIn there? Yup. Yep, absolutely. Okay, you're gonna have every gun link, no demand for this company, this individual and the value proposition that they bring to the table. b2b is the way to go. I like it a lot. Thank you for joining

27:46

it, this was great. We could talk for hours, I'm telling.

27:50

I'm just trying to spare the listeners of the the this. All right, we're gonna wrap it up. Thank you very much. We're gonna have another great interview just around the corner. So thank you.

28:01

You're listening to the industrial talk Podcast Network.

The post Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation appeared first on Industrial Talk.

The post Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint appeared first on Industrial Talk.

The post Mr. James Upton with Ergon talks about the Science Behind Energy Based Hazzard Recognition appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Scott Heide, Founder and CEO at Engineering Intent Corporation about “Solutions that Streamline and Automate your Engineer-To-Order Business”. Get the answers to your “Efficiency” questions along with Scott's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Scott and the wonderful team at Engineering Intent Corporation on how you can up your Engineering game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SCOTT HEIDE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/scott-heide-34a2353/

Company LinkedIn: https://www.linkedin.com/company/engineering-intent-corporation/

Company Website:  https://www.engineeringintent.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

Scott Heide Interview

Tue, 2/2 9:25AM • 28:09

SUMMARY KEYWORDS

engineering, customer, scott, company, solution, product, automate, cost, sales, automation, people, impatient, engineers, intent, heidi, industry, capture, challenges, procrastinate, conversation

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, let's go. Welcome to the industrial talk podcast absolute, as you know, an honor that you've joined this platform that celebrates industry heroes each and every day, and you're saying to yourselves, God, why do we celebrate? Because? Because industry, manufacturing, the people that are in those professions are bold, brave, dare greatly innovate like no buddy's business, and you're changing lives, and at the same time, changing the world. So that's why we celebrate you. All right. But Hot Seat today. His name is Scott. He's a good looking guy, by the way, because his name is Scott. Heidi, last name. co. Engineering intent.

01:14

Cool. It's cool. It is cool. Let's get cracking.

01:20

Yeah.

01:23

Outside of the fact that I can remember his name.

01:27

He's, he's damn good looking. But anyway, what's interesting about this conversation, and I think it's an interesting Avenue and

01:37

engineering intent is a, let's say, a software, a technology company, right. And they provide a platform that allows people in the field to be able to create sort of pretty accurate engineering quotes on solutions for firms that are in the engineering space, right. So for example,

02:06

I go out, I visit a customer, the customer has something in mind, it looks like XYZ, it's got this and that right then and there because of their platform because of their software. Because of their technology. I'm able to come up with a pretty doggone decent swag at what the cost of that particular solution will be. And and for me, right, Scott MacKenzie, being impatient, as I've always impatient, unfortunately,

02:38

I like it. I like it. It's like real time insights into like, Hey, I got this idea. And then I want to be able to come up with some sort of an estimate of what it might look like, engineering intent. The team of Scott, Heidi. I mean, come on. Come on. It's pretty doggone cool. You got to sit there and say, it's pretty damn cool. Now I'm not gonna do it justice, because Scott and his team at engineering intent, live eat breathe this solution. But Oh, I know. Boy, it satisfies my my curiosity, of being able to get something on paper that looks like what I'm thinking about and have a dialogue right then and there. I don't, you don't even have to go back to that. You know, whatever your your office is. You can do it right then and there. Come on. That's what the future holds. That's what this is all about. That's a that's an industry hero, his team, their industry heroes, what can you say? All right. Remember, I want you to do a couple of things. And just note this before we get into the interview is one you got to constantly educate, right? Just keep keep educating. Now's the time. This, this is speeding by us. So educate, collaborate, reach out to me, Doc gotta reach out to me and we'll let's collaborate. Let's figure out the way to get your story out there. And as well as all the other people who you want to collaborate and of course, innovate. You got to keep innovating, just like engineering and tech men. They don't shop. It's not as if like, hey, all right, we got our platform, blah, blah, blah, and a stop. Nope. They keep hammering on that technology so that it brings the value that you so deserve, because you're an industry hero.

04:29

All right, let's get cracking on the interview. Now his card is pretty doggone chock full of great stuff. Right? Scott, Heidi, that's h Ei D. Engineering intent is the company. And as I scroll down, I look at his stat card. Oh my gosh, he is smarter than me. absolutely spot on. All right. Instead of me yammering on and on and on and on. Let's get going with the interview. Enjoy Scott and his insights into what they're doing at

05:00

Engineering intent. All right, Scott, welcome to the industrial talk podcast. We've had habit listeners, you're gonna like this conversation, just because we've been having a great conversation offline. In fact, we should have been recording it, Scott, because you were just dropping value bombs all day long. And I'm just sitting there going, man, I should have recorded that man. All right, before we get out again, but yeah, it's not gonna happen. So before we get really cracking and, and relive all our conversations, because that's what we can do. Give us a little 411 on who Scott is. So the listeners understand why you're such an incredible professional.

05:37

My name is Scott, Heidi, I'm CEO of engineering intent, I've been in the business of what we call engineering automation, or design automation, sales configuration for the past 30 years, and I've had a lot of experience with several different companies and with several different large scale partners over the years. Today, our company is a software company that makes a product called knowledge bridge, and we'll talk about that soon. This is interesting if you've been in the business, and I mean, your your, your cutting edge at engineering automation, I'm going to just sort of share with you every time that I had to go approach my engineering department, you know, what was was the biggest problem.

06:21

I would procrastinate and then I would probably go over and grab a cup of coffee. And then I would see, hey, there's some donuts. I would procrastinate to the end until I couldn't procrastinate anymore. And I'd have to have that conversation with engineering. And so the simple fact that you were already thinking about engineering automation, you're a trailblazer? Yeah, it's been it was pioneered in the late 80s. Actually, there was a company called icad, that kind of came up with the original concept of this kind of object oriented approach to design automation. And we've been developing it and growing with it over the years. The the key for us over the last few years is the proliferation of the the Internet of geometry that can be fast and interactive of some of the new technologies coupled together with that underlying ability to automate what people think automate, the engineering process has really brought it put us in a good position to help a lot of companies. Yeah. And you're you're a cloud based business. Right? Yeah, that's right. And that has its tremendous value. But

07:39

so what was the problem that sort of lay out that problem of what's your try this this knowledge bridge or K bridge solution? what problem are you addressing? So a lot of companies that do customized products, have to configure their products, but they have to configure them in the using engineering rules as part of what drives that configuration, they have to use geometry and geometric relationships. And they have to, if they're going to make a possible for their sales people and for their customers to be able to do the configuration, you need to be able to interact with it. And so the technology for doing the automation has been around for a long time, but it hasn't succeeded and rolled out the way it could to help these companies, because of this lack of these extra features that enable it to make it more effective. And what we're doing these companies that we work with struggle because they're trying to make a custom product for their customer. But because it's custom, it takes time, it takes expertise. They make mistakes, there's handoffs,

08:58

there's throughput, time, and so on. And so we're trying to help them streamline that process to automate it to capture the knowledge that's needed to do those steps in an automated way. And that's what we do. And so if we can make it so instead of taking two weeks to do a quote, you can take two hours to do a better yet do it in front of a customer with the customer better yet even have the customer do it themselves, then the communications just becomes much more efficient. And you're able to make a sale that you wouldn't be able to make it to do it with less resources. You're able to make fewer mistakes while you're doing it. You're able to understand your margins while you're doing it because we're rolling up the cost and we're doing calculations. All of those things become more effective for our customers. I think it's brilliant. And and you know, yeah, you're absolutely right. It's been around for a little while people have been talking about it.

10:00

This is like the, the, you know,

10:03

the the golden goose if you could do it for me being a, some people say that I'm impatient, some people, not everybody, but some people say that I'm impatient. This is like right in line with what I like. So if somebody came to me, and and I had a dream, I had a thing in my head and I said, I'm thinking about this, and I'm gonna, I want to talk to you about it, if you could take care of it right then and there. And we could communicate, and then ferret out all the challenges. Holy cow, you have a customer for life I'd like and then when they leave, I could just say, yeah, yeah, we got it going on. I just think it's such a tremendous value proposition. I mean, I might be, but I'm really impatient. But I think a lot of people are, yes, absolutely. Being able to interact with the customer and show them what they're going to buy, not just configure it and show them the price, but show them a picture of it, or a 3d model, or a rendering or a drawing and so on and have them be comfortable with it. And an immediate response is just the the value from a sales point of view is huge. And keep in mind, this all started. Because what the problem we were originally trying to solve was just, you know, I've got a bunch of engineers that are spending so much time on every individual design, it takes hours, it's, you know, the throughput, time, and so on. And it's expensive. We're trying to automate those engineers, but what we realized is if we enable the UI, in such a way that you can use it in a pre sales mode, just like you said, you get a customer for life, when you can show them what they want, and confirm for them that we're going to be able to make what you need. And do it quickly. It's just high super high value. high value is an understatement. Because you're sitting there having real conversations with your customer about a problem they're trying to solve. And you're going back and forth. For a level of clarity that doesn't exist, like hey, we make this thing but I'll be back in two weeks, and then I'll come with a drawing and then and then of course, it all breaks down hell in a handbasket. No, I didn't want that handle, I wanted this handle and whatever. And

12:27

I just think it's just damn cool. Yes. And and on top of that, you know, engineers don't like to be involved in that pre sales process, the company's not getting paid for that engineering time, you know, they'd rather be thinking about what the next new product is going to be, rather than just turning the crank on yet another quote for the same product over and over again, it really frees them up to focus on new product development, and it frees the sales guy up to make that, that sale with the customer. And give them what they want to be and be assured that it's been engineered properly. And it's a valid solution did doggone sexy, I love what you're saying. Now, the question I have. So if I'm, if I have, hey, I want to build a descriptor for cater no such thing. So listeners out there don't go Google dysgraphia cater because it doesn't exist. It's my word. I want it on a bumper sticker anyway, well, let's say I wanted to build a descriptor for cater. And it has, you know, materials of cost of materials and just just materials, right? Does does your product go out? And say, yeah,

13:36

aluminum is? Do we procure it at this point, whatever, you get the price right then and there. Yeah, so we often our applications connect directly to

13:48

the cost center for their the company, that's usually the RP system, where they have the materials, they have the purchase components, so they we can have access to availability, and costs. And then we can actually make choices for the customer based on trade offs. You know, some of the customers we we sell to, for example, in power distribution, use a lot of copper, the cost of copper can change tremendously from one week to the next. And you may choose a different design based on the evolution of that, that change and

14:26

evolution of that change in

14:29

the price of copper. And so that sort of dynamic decision making can be really effective. Yeah, especially, you know, I've been down that road and then it's like that material. Today was $5. Tomorrow $7. The next day is $10. And then of course, somebody comes back and it's like, how do you how do you narrow it down? To me is just a big, big deal. But I would imagine, I mean, are you let's let's just let's just

15:00

lead and put it out on the table.

15:04

If 100% let's say it's $100, right, here it is, it's $100. How closer am I, with your product with your solution? Am I to the $100? I mean, like, do I nail it? Well, you nail it a lot better than you would without the product. In other words, we, we roll up? Well, first of all, we ask the customer, how they do pricing. And sometimes pricing is done based on cost. Other times, it's not frankly, it's based on other parameters. And we can incorporate either pricing model into how we put together the cost and the price for them. Typically, for the kind of customers we work with, it's a, we're rolling up a cost. And that cost can be materials, but it can also be manufacturing steps, it can be an engineering factor, there can be delivery factors, and we can roll those into an overall cost. And then the margins, often there are rules about the margins as well, you know, if it's if this distributor gets extra margin, or this customer buys a whole bunch from us, so they get a discount, there's rules in there about the margins to those are all rules. And so our system allows you to capture that and, and

16:23

hone it and hone it and hone it. And I would imagine you get a little bit better as you continue to go forward. It's like, yeah, I'm tightening it up. I see where I've, yeah, yeah, yeah, they're really good companies keep track of what they quoted and what it ended up being and do the connection between to make a jump make those adjustments? fine tune to, you know, fine tune that to get it exactly right. See, not every company does that. But there certainly are companies out there that do and they can be very successful with. Come on. Now. You had me at at me make sure you had me at the term

17:04

engineering automation. You had me at that. One of the push backs, why do people I mean, it's it's not all, you know, bubblegum and pink elephants out there? What would be the pushback to this makes complete sense? Well, that's that's a good question. And there's a couple of different categories. But, you know, the first one is often Well, you know, we don't think you can do that, you know, how are you going to capture our rules are you rules are so special that we can't possibly imagine capturing them? And, and in some cases, there's some truth to that. But what we do and what's special about our product is you capture the rules that you have, you provide a user interface that allows them to interact with it and put put their human factor into it where that's needed. And combination is what's really the best solution. So that's one of the push backs. The other pushback is, Oh, we've got some programmers over in the back room, we'll just have them programming solution. And the problem with that is it ends up being, you know, the programmers, first of all, don't understand the product. Secondly, it ends up being this huge dotnet programming, nobody understands it can maintain or extend over time, and, and so on. So are, you know, one of our biggest competitors is the roll your own way, and we'll try to do it ourselves.

18:31

Like I said before, some of those companies, a lot of those companies end up being our best customers, they come back three years later and go, Ah, you know, I see why we didn't want to get in this mess of software. We're not a software company. We're a manufacturing company. We've got this whole group over here trying to write software, and maintain software. Help us out here, and it ends up being our best. Yeah, and and why wouldn't I want to leverage your organization who have you know, I mean, if you've done it over a number of years, you've, you've refined your thinking, you have insights that, you know, the IT department doesn't have at Acme Corporation, you just bring a greater level of experience that for me, we've been through it many times before, and we've seen what the challenges are, and both technical challenges and organizational challenges and business challenges. And we can help companies help coach companies through to success and that's kind of on top of our product, which is a great platform for doing the sort of thing but the product itself isn't the only thing that

19:45

it takes more than that to be successful and we can help with the rest of it as well. Yeah, I mean, of course, it's it's, it's a die. What would always upset me because apparently I'm impatient.

20:00

Sometimes, is when somebody says it can't be done. Yeah, yeah, I just

20:07

I bristle with that because you take a challenge at that. And, and and prove them wrong most of the time prove them wrong. Yeah, you know, I've been, I've been watching, right, Elon Musk, and SpaceX. And looking at that, I just, they never say it can't be done. It's like, they'll have this, you know, wild idea, and then they'll try to figure out how to get it in it. They do it. And it's like, God, that is just refreshing. Yes, yeah. No, we, we think that way. And we like to be challenged by our customers. And, you know, most of the time we're able to meet those challenges, and and it ends up being a win for them and a win for us. And that's what gets us up in the morning, Franklin. Yeah, don't get away from that legacy thinking and, and meaning we know how to do it and all that good stuff. Yeah. Where do you see it going? I mean, what, what are the trends? What's, I mean, this is great stuff. This is a great conversation. It's a great solution. It's great service, it's not blah, blah, blah. But what do you see it going? So I think that we will be extending this capability to many, many, many more companies. I mean, we're just at the tip of the iceberg right now, in terms of the products, the industries, the companies that do a customized product that need this kind of technology. So I see that growing for years and years. Another exciting angle on it for me is that we're part of what we're doing, when we when we do these applications is we're capturing reusable sets of engineering rules. And we've set up our technology from day one, to manage modular, reusable sets of engineering rules. If you think about it, engineering is a collaborative process. You never design anything. If I look at this console in front of me, there were probably 100 engineers that touch different parts of it, that were experts in each area, yeah, you can capture those modules and mix and match them together. It's the impact long term impact on the engineering world is going to be significant. And we've, we've built the infrastructure for that we've built a store for exchanging these kinds of things. And, and to me,

22:40

in the very long in the longer term, that's even more exciting than the ability to help an engineered order company sell their product faster, both both are exciting, obviously. But changing the way engineering is done is is really the the end end game here.

22:58

I think that that's very cool. You brought up a good point. And, you know, I can sit there with my business cap on and say, Hey, this is great. I understand what you mean. But there's a there's a positive bottom line impact to streamlining this effort. Can you explain a little bit about that? Yeah. So there's what we call value buckets, there's many of them for an application like this. First of all, you're able to sell more easily. So you're making that sales

23:35

experience, exposing it directly to your sales guys, to your customers. And as we discussed not having to spend weeks to put together a quote, you can do it in minutes in front of your customer. But along with that, you're also reducing the amount of time it takes from a throughput time, you're reducing the amount of hours it takes, so the cost is going down. And then you're also reducing the every anytime you automate something like this, you're reducing the opportunity for mistakes. We've had customer who follow the whole Kaizen thing, and I've kept track of their cost of quality. We've had customers justify, you know, very large investments, million dollar investments entirely on the cost of quality for one of these, nevermind all the other things we've talked about for the last 15 minutes entirely on the cost of quality and so that's another you know, area where value comes into play. And so there's just the the key is doing automation. Once you have it. There's just there's value all over the place. It's it can be very strategic for any company that embraces it.

24:50

This is this just cool stuff.

24:53

Really, we think it is okay, not everybody would talk to you. Thanks. Oh, well apparently you're not selling right.

25:00

You're not communicating, right? Because apparently they should be listening to you. They should, they should. Again, how can people get a hold of you?

25:09

We're at engineering and ten.com. The website is the best place, there's links to our email addresses and phone numbers and such there that just spelled out no dots or anything engineering and ten.com.

25:25

We'd be happy to hear from anybody. There's actually live demos on the website, you can run one of our applications, you can learn about a lot of the different industries we support. There's a lot of information on our website. That's really the best place to start. Very cool. Very cool. All right. You got a couple of things here to free demo on websites. Right. You've mentioned that that's good. And you made this a pretty clear if you're a qualified prospect free discovery session, I first off be qualified to take advantage of that. That is absolutely and everything will be out at industrial talk.com. You know that all the contact information for Scott, engineering intent, and anything else that we can possibly jam on his landing page. We will. Scott, you're absolutely wonderful. I love this conversation. Hey, thanks, Scott. I really appreciate it. Thanks for doing that. I enjoyed it. It was fun. Man. I love what you guys are doing. Now all of a sudden, if I had an engineering company, I would be looking forward to connecting with you. We'd be knocking on your door. Yeah, but I'm not. And so

26:37

I could I could just sing your praises. And every time I come in contact with somebody that's engineering, so you need to get ahold of this guy. How's that? All right. All right, listeners hang tight. We're gonna be right back. As you know, we're gonna sum it up on the other side. So stay tuned.

26:51

You're listening to the industrial talk Podcast Network.

27:01

Scott, Heidi. Yep. Put that in your notebook. You never know attaches the company. They're delivering value. They're delivering solutions. I'm telling you, they're satisfied my

27:15

inclination of being impatient, big time, coming up with solutions that truly help you move that ball forward using a sports analogy. So go out to his LinkedIn stack card, Scott, Heidi AGI de engineering intent reach out to him. I guarantee you will not be disappointed one iota know how to spell it. All right. I'm going to continue to hammer on this stuff.

27:44

I want you to hang out with people who are bold, brave and daring greatly.

27:50

You be bold, brave and daring greatly, and you're gonna change the world. Hang out with Scott. Heidi, you're gonna hang out with me to go to industrial talk, calm, everything is going to be out there. All the contact information. Have a wonderful week. We're gonna come back with another great interview shortly.

The post Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Beverly Rider, about “Her Passion to Institute Good Change in the World!”

We in industry must be about serving others and improving lives without the expectation of anything in return. Beverly embodies such a purpose and is a real Industry Hero! Hear her story of industrial passion, purpose and giving on this Industrial Talk interview!

Find out more about Beverly and the wonderful team at Hitachi by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BEVERLY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/beverlyrider/

Company LinkedIn: https://www.linkedin.com/company/hitachi/

Company Website: https://www.hitachi.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Ms Beverly Rider And Her Passion to Change the World for Good appeared first on Industrial Talk.

The post Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Jennifer Gremmert, Executive Director at Energy Outreach Colorado about “Energy with a heart. Keeping your neighbor, safe, warm and healthy”. Get the answers to your “How Can I Help” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at Energy Outreach Colorado by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JENNIFER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-gremmert-56801a6/

Company LinkedIn: https://www.linkedin.com/company/energy-outreach-colorado/

Company Website: https://www.energyoutreach.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, energy, jennifer, home, funding, community, colorado, programs, challenge, podcast, families, natural gas, organization, utility, big, collaborate, partners, talking, industrial, health

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. My name is Scott MacKenzie, and thank you very much for joining this platform. This platform this podcast celebrates you, the women and men of industry. You are bold. You are braver. You dare greatly you changing the world and you're changing lives. Why not? Why not celebrate you because you deserve it. I'm a big fan of yours, FYI. So if anybody says, I don't have any fans, they're lying. Because you have one right here. Scott MacKenzie? industrial talk podcast. Okay, we're gonna be starting a new series. Now, this series is interesting. And we're gonna kick it off, and we'll get some more information. And in the hot seat, her name is Jennifer Gremmert. Right. And she is the executive director at energy outreach Colorado. We're speaking about the heart and helping people. How can you complain against that? Come on, let's get rockin. She's a firecracker. A lot of fun. Cool. As cool can be. That's who Jennifer is. But before we get going, I mentioned it briefly in the, you know, quickly. Now, this is interesting. So there's a, there's a desire on this part in a number of really great people who have a desire to sort of make sense of all this. So there's sensemaking, right? Of all of this COVID stuff, what do we do? Now, on this particular podcast, you've heard me hammer on and on and on, about the necessity to rebuild or survive, rebuild and prosper, right? What do we do? What are the strategies? How do we make sense of that 2020 is behind us. 2021 is right ahead of us. And we need strategies, we need people to be able to provide insights on what we can do to survive, rebuild and prosper. We have to you have to we have to make this happen. Because we're all about and and this is how it started talking about collaboration, right? collaborate, we just can't do it on ourselves collaborate, innovate, because we got to think differently. We've got to, I mean, we just have to, not just from a technology perspective, but just more into the how do we relate? How do we communicate? How do we make people succeed? How do we solve problems. And then, of course, the big one, for me, the huge one, for me, the biggest one of the bunch, is educate, and that's where sense making comes into play. We have been through a challenging year, some more than others. Some are tough. I mean, you get you get the various degrees. But the reality is, nobody's going to sit there and say, I was sort of a normal year, it wasn't right. And so myself, cap logistics, and others have come up with this program that we're putting, trying to put a meat on the bones as we speak, we're going to drive a flag in this, you know, in the ground, but it is a way of being able to create real, real masterminds that have real insights to solve real problems that you and others can truly execute, not just from, from a business, but all the way up into the government level and downward and, you know, an extend out, how do we help people succeed? How do we help people

04:01

survive? Right? What are the strategies and tactics in it, because I've been talking about collaboration, this is purely a collaborative effort. And Jennifer, here is the first one out of the gate. So this is how it rolls, we'll do podcasts, we will definitely start talking about all of the the details associated with what Jennifer does and others do. And then we start to collaborate and collect all that information. And then on January, put this on your calendar, January 28, we're going to be talking about the community side of this effort, right, and how we can help the community from the perspective of people who are truly and companies who are truly in the trenches, and helping people succeed. And then we're going to do that, not just from that we're going to do it from an academic point of view. We're going to do it from a business point of view. And we're going to do it from a government point of view. And we're going to create an incredible network and across All mastermind group that you can collaborate with, and, and everybody, everybody wins. And that's what we're trying to do. And we're using the platform such as industrial talk, podcasts, videos, all the media that we can possibly muster up to be able to get that message out and get you tactical solutions. That makes sense, because we're in them sensemaking business, how's that? I'm worn out. One little intro, and I'm worn out. All right, let's get on with the interview. Because she's wonderful. She's with an organization called energy outreach. Now, this is what's interesting about it. They help people and they start with, with their energy bills, and with their that are maybe challenged in some way, shape or form, they're able to sort of help keep that light on, keep the energy going, keep the natural gas paid, and be able to help them from from truly an overall health perspective. survive. And this isn't it. This isn't Colorado, but but pretty much every state has a similar organization. And I just I love this stuff. I love when people put their their thoughts into action. and her team at energy outreach, Colorado, puts it into action. And we need more people like Jennifer, you need to step up and we need to just do our part. There's a lot of people that need help. And there are a lot of great organizations and a lot of great people like Jennifer, that want to help. And that can provide an excellent avenue to make that happen. Right. Let's start talking about caring. Let's start talking about giving of your time and effort and not having or expecting anything in return. Because your heroes, you are industry heroes, and this platform is for you. So let's get on with the interview. Jennifer Gremmert. Now that's gr e m. Ma. e. RT, the organization is Energy Outreach Colorado. And she's a fireplug. So enjoy the interview. Jennifer, welcome to the industrial talk podcast. I'm telling you. I'm looking forward to this conversation. How are you doing?

07:12

I'm doing great. Thank you for having me.

07:14

All the way from Colorado. It's cold over there. Do you have you got snow?

07:20

Yeah, it was supposed to snow tonight. So is it really? Yes.

07:26

Love the snow? We don't get enough of that here. Well, we get none. In Louisiana. Maybe maybe the part of the top of the boot but not not here in old New Orleans area. Now. What it does, it's a national security issue. You know, it's one of those problems. So anyway, for the listeners out there, now we're gonna have a great conversation I and I am just jacked about it. Give us a little background, who you are, and why you're such an incredible professional, then we're gonna venture on into the interview itself.

07:53

Sure. So I'm Jennifer Bremmer, I'm the executive director of energy outreach Colorado. So we're a statewide nonprofit whose mission is to ensure that all Coloradans can afford home energy. And I've been fortunate to be with this organization for over 20 years, I've spent my entire career in the nonprofit sector focused on affordable energy, affordable housing, economic literacy, even did a little higher education. But I am a person who really enjoys fundraising, I enjoy re purpose funding to help those in need. I've made a made a career out of it.

08:34

So but how does somebody like you? Why, why? Why is this? Why did you get involved?

08:44

I think I grew up in a family that was all about, you know, economic equality and sort of knowing that there's a lot of people that have more than me, but so many more people that have left. And so when I kind of discovered the nonprofit sector, as a career opportunity, I kind of jumped on it. I have an Economics and Political science background. So I like that intersection of policy and, you know, money, map and, and distribution of resources. I discovered energy outreach Colorado in the mid 90s. I was the fourth employee hired. And this was when energy, you know, it's always been obviously a critical need, and basically, but it was a little simpler than it is now. Right? It was sort of the framework that we had of our energy sector was how it was designed 100 years ago. And in that transition, we've seen huge shifts in how energy is delivered and the importance of it. And so it's been really an exciting field to be in and to be able to help people access affordable, reliable energy. It's been a great joy.

09:54

It's a it's an interesting journey, to say the least because what I mean when you start talking about The necessity to provide it's the state of Colorado. It's not just it's the state. Okay. There, there's a community out there that needs help there needs assistance. And power is pretty important. I mean, I, I put it right there at the top of necessities within a family people's lives. How has you How have you seen it sort of change from when you started to where you are today? And where do you see it going?

10:33

But I think, you know, it's, we're in a post COVID conversation, right? So people are home, they understand what he and energy means to them. But they understand the health of the home and how that relates, I think we're also seeing, you know, climate change being a big conversation, you know, reduction in carbon. When we think about energy, we tend to think about, maybe it's gasoline in our cars, we don't tend to think about the natural gas or electricity coming into our homes. And so from that consumer perspective, you know, I think about energy all the time. Most people spend human fear, they just take for granted that they turn right at the beginning, do

11:17

I'm one of them, but it's like, we had a storm come through a power's out, have gone, what is going on here?

11:22

What have they not done? Exactly, I think of Louisiana and the impact of power, wise writing, you know, and I think this is something that we just have to, you know, balance of how energy comes to us how we use it, you know, the value that it has in our lives. And then as we look at sort of this transformation of energy, right, that we want to produce energy in different ways that we want to consume it in different ways that we're starting to have technology that allows us to control that usage differently than it used to. And I think we are continuing to understand what a vital resource it is, and what a highly nuanced conversation is, in terms of energy generation, how it comes into our home, is something that's evolving really, really rapidly again, when you think of the proposition of how energy is delivered, it's been sort of traditionally done, or over 100 years. And in the last, I would argue, 10 to 15 years, it's completely transforming.

12:23

It's being driven by a lot of innovation. I mean, there's a lot of innovation going on there now, but I'm gonna I'm gonna have to address the the elephant in the room. And that's COVID. Right? Yeah. A, you have a community and that community is in need. What are your biggest challenges, especially today, and the uncertainty of the future? What's your biggest needs?

12:43

So pre COVID, about one in four Colorado households qualify for our programs based on age. And what we're seeing post COVID is just more households that are underemployed or unemployed, that are just really struggling with resources, and also that, again, need for having energy in your home or home or in a residential usages. Right. So that affordability issue comes into play. You know, we've already seen some income inequality in this country that then gets exacerbated when you have a situation like this. And so we work really closely with, you know, our government partners, there's public funding that goes into both energy systems and energy efficiency. My organization fills in the gap for this problem vailable and then working with utility companies, to put people on payment arrangements to start moving talking about how we ensure people stay connected. And then how can we think about, you know, that intersection of energy, housing and health, really in terms of like looking at energy efficiency programs, and things that are going to make that home healthier while also reducing costs? So we're in a really interesting place right now, we've been developing programs over the last two years, we've got great partners across the state. But like you said, Colorado be, you know, kind of microcosm I work in, we have an urban corridor that has one set of issues. And we've been and regulated in vertically integrated utilities. We have eastern plains that are more of that Midwest, high plains that have smaller communities, rural electric cooperatives and municipal utilities that work with and then we have resort communities where we have high concentration of wealth, but the people that we work with, or that we serve, are traveling multiple counties to really be the essential workers in those communities, they have much higher rates of conflict. So we have to balance all of those interests as we look at this work and not sort of a one size fits all, but really integrate with what people need. And we're fortunate that we have strong partners.

14:54

Yeah. Do you see any? I mean, I know there's a Do you have a crystal ball type thing however, one of the challenges I mean, really, with your market here with this COVID, because, quite frankly, your services, your solutions are truly needed. We need to rebuild, we need to figure out solutions, and to help people, you know, survive and then rebuild, and so on, is vitally important. But what do you see probably that biggest issue that you've got to deal with, in your in your group?

15:32

Yeah, it's really meeting people where they are and what they need. So we do you have a holistic approach to this. So most people come to us in a crisis, they can't afford their energy bill, or they don't have access to heat. And so make sure that they, you know, get their furnace repaired or replace that we, you know, get them on a risk management program, you know, on a payment, a reason that we help pay that utility bill for them in their short term, then we really try to educate around, you know, conservation, what can they do to reduce the usage, what equipment can be replaced? And then we're looking at long term energy solutions that we do through a lot of regulatory and legislative work around energy policy. So what is the right design and community? How do people interact with their utility partner? How do we think about not only just individuals, but small business owners who are also really struggling in this? Yeah, you know, we're cut, we're trying to, basically, like, overall rates with what how we can deliver these, you know, innovative, and I think, really, you know, good programs to people to help reduce that burden. Because, again, we need a healthy workforce, you need people, you know, participation as much as possible. We also need healthy utility companies, there are cornerstones of a lot of our communities, and they're doing tremendous work, right. When you have a storm, you know, being able to be agile. But I think all of these in this transition, when you have any major transition like this, there's tensions. So I think that's where more education is around energy, in general, more conversation about it. It's not a black and white issue. There's a lot of nuances in this. I think innovation is exciting. And we're starting to figure out how we can get community solar gardens and get those subscriptions so that we can provide long term affordability for folks.

17:26

You said solar gardens,

17:28

correct? Oh, yeah. Gotcha, like a big solar array. So versus rooftop system, which may not be you know, I have a strong opinion about that, just because there's so much limited funding we have in this space, right, you know, thinking about where are the economies of scale, utility scale solar, solar gardens, there's all different terms. But I think, you know, as we look toward this transformation, again, there's ways are so much more affordable, etc. It's on par with the other source of energy. And so making sure that the families we represent paid into that system to subsidize it that they get access. And so we have to just kind of keeping sheep.

18:11

Here's the challenge I have, and and you in this short conversation, you've rattled off a ton of stuff. Yeah, you could do this, you could do this, you can do this, you can do this. But But let's, let's sort of narrow it down to let's say, three things that one can do. I mean, just right now. Sure, I can call you. I, I just, there's just and I don't have time, like, give me some Quick Hits here.

18:39

Well, I mean, in every community across this country, there are local organizations that are supporting vulnerable customers, you know, large organizations like Catholic Charities, the Salvation Army, those are groups that we work really closely with. But in every community, a lot of times there's a food bank, or a rental assistance program that also has introduced on top of it. So our local community partners are really, really good at finding out who those families are need. There's a lot of faith based institutions doing this. The challenge is every state does this a little bit differently. Right. There's federal programs that are that some are run by community action agencies, some are accounting. You know, I think, the there's a lie II Clearinghouse that sort of has a national view of this. You know, looking at all the different utility programs, it's kind of all over the place, because energy regulation and maintenance. But I can tell every, every state, there's an organization similar to ours, we're doing the kind of work we do. And I think, you know, look at what your utility company does when you donate bills. You know, help your neighbors right?

19:50

Right? I do like that now. That's all great. Okay. So I got a number that starts with the number or but surprised With power, if I don't have power, I'm having a hard time with enough. It's just like what? But anyway, let's say I can make that call and I can get that. So there's people out there and organizations, companies, whatever, are willing to help. Yes, you're still struggling?

20:14

Yeah, we have to look at what's happening with COVID, there's part of our population that's driving, they're working from home, nothing's changed, their expenses are down, we have more resources. And then we have a group of folks that are always going to be challenged because of the wages they have. They're maybe underemployed or working less hours, or they get sick and sick time. And so there's this balance that we're seeing. And so how can one group help support the other group? So there's a sort of a right, that there's a shared benefit of supporting these kinds of emergency assistance programs. And I think what we find is most of the families, I would say, over 75% of the families we serve, just need our help once or twice. If that one, I'm sort of immediate, something happened, right now, it's a lot of health challenges and job interruptions. But it could be a divorce, it could be something that just happens, all of a sudden, you don't have the income to make ends meet, you need a little bit of help. That's why we designed these programs. You know, for the other 25%, you're an older dog, maybe you're someone who's disabled as on income, and so your income doesn't change. So as other expenses, like you said, energy's top of the stack, because the bill that you pay first, but it's also interesting, because you pay for it after you write. So there's like a difference for that. And I think when we think about utilities, in general, what how broadband becomes so critical, how waters becomes open. And all these things are layering on top of each other. And so I think, you know, again, more awareness that we can have around affordability issues.

21:56

So okay, that's all great. So it's good. You're doing yeoman's work, it's fantastic. I love it. But there's got to be roadblocks, there's got to be challenges. It doesn't just, you know, wake up and go, Hey, check it out. Another check is in mail. Check it out. You know, what? I mean? What are the roadblocks?

22:16

I think, you know, funding's always a problem. I mean, I think that's, you know, regardless of what, you know, challenge you're trying to write and so what we try to do is use the best of the resources that we have, our funding comes from the taxpayers, utility, ratepayers, or donations. And so we take that very seriously and try to be as efficient as I think there's, you know, just a constant struggle around what's the best investment? And how do you, you know, make that I think the barriers that we have for the families we serve is, it's a lot of people, it's a very humbling experience to have to ask for help. In our sort of public assistance world, it's a lot of, you know, repeating yourself over and over tell your story. It's very humbling, it's hard to do. And I think what we're trying to figure out is how to better create systems and structures that can allow this assistance to flow in an easier way. And I think that's just something that we're always going to struggle with services,

23:21

and you're dealing with dignity. I mean, some people are probably having a hard time. And do you ever have to say, I'm sorry, we just because we just talked about funding? We can't help you. Do you say that? Or do you just say, yeah, we'll figure it out, we will figure it out.

23:40

We really try to figure it out. I think part of the challenge of the balanced public funding and private funding, is the public funding has a lot of caveats to it, you know, people have to do their due diligence, you know, in terms of distributing this funding, because that's the appropriate thing to do. The where we try to bring in flexible funding is to help ease that in situations, I'll give you an example. Let's say we have someone that has a really old furnace, and it dies. And they've been mandating it forever and ever. And we want to put in a high efficiency gas furnace, it's we have really affordable natural gas rates, do you think that's going to save them a lot of money, it's going to be better, but their electrical panel needs to be updated, or they don't have the right ventilation. So those are the things that in the past, a public firm may have to say, Oh, I'm sorry, we can't do this because we don't have the funding to bridge that difference. And that's where we really said, you know, we have so few opportunities to get into these homes. Let's help when we can. So how can you provide that flexible support, we're really starting to see tillys understand that health and safety aspect. You know, one other example is think of a child that has a chronic respiratory issue and they're constantly going back and forth to the hospital and we release them into a home that has You know, really poor indoor air quality, maybe really old carpeting that's holding on to a lot of dust and, you know, hair and things that are just exacerbating respiratory problems. What if we went in and made that home healthier? reduced that, you know, kind of impact on that household? Can we then track reduced health costs and improve, you know, quality of life and less school?

25:24

Work? I

25:25

mean, I think we have to really start making these connections more broadly. And, and I think that's just the nature of when you start to really experience this individually. You know, in Colorado, we had fire wildfires all summer, where they would open their windows at night to let fresh air in, and they could, you know, that all of a sudden changes the equation for people about what is you know, health and home? energy?

25:54

Yeah,

25:55

interesting conversation.

25:56

Yeah, that's a tough one you're absolutely spot on. And yet, yeah, there are so many little variables that you have to deal with. Are you always just sort of sitting there one day is like, man, I didn't think about I've been doing this for 20 years. I didn't think about that one.

26:10

Yes, it's constant. And I said it like the 30,000 foot level, right? I think big solutions big. And then my staff will come to me, and they're like, I'm in a building, and I can't fit the new furnace in the elevator to get to the boiler. And

26:28

I'm sorry, for laughing. That's funny. It's true. No, I

26:31

mean, we had a house where there was a tree growing through the house, and then you're like, Okay, well, what pot of money do I use to fix that? You know, working in rural communities that don't have the same inner connection. You know, we, we've done work on. And I was just telling somebody that's like, in southern Colorado, we still have a lot of families that use wood as their primary heating source. And so there's like an indoor air coffee component to that challenge, right. But there's a style aspect of it. And so we don't want to just replace it without thinking about customer choice. But if people you know, it's a bad it's always about, and I think we always try to think of it from the customer perspective and family, and how can we help them meet the needs that they have without, you know, changing?

27:22

And it's so funny, because when we start talking about energy, I I naturally gravitate toward power. Right. But it's it's also natural gas. It's a it's it's all components. propane. See? I just naturally it's like, Yeah, I got the power comes into that line. Yeah, yeah. But no, it's it's much, much grander than that. Now, once again, if pre via a pre COVID was one and four, do you have any ideas of what it's going to be in? Well, whatever you call this, this next normal ish, post, whatever?

28:00

No, I don't I mean, I think we're just trying to stay nimble. What we do know is our need is up about 40%, you know, from where it was last year, at the same time?

28:11

Oh, sorry.

28:12

Our agency partners are just seeing, you know, so much more need in terms of food assistance and rental assistance. And so again, civil money. You know, I think there's been a lot of great efforts, you know, at the federal level, and certainly at the state of Colorado, we just were awarded $5 million through a special session, the governor, and have initiated with our legislature and the legislature has been, you know, terribly supportive. But I think it's these are just drops in the bucket that are trying to get us through. And so there's, again, how we don't know exactly how long it will go. We know there's a lot of people struggling, I think we're trying to make sure that people that are kind of new to this situation may not have

28:56

Yeah, in the past, I would imagine this, like I would never know, I wouldn't know, I wouldn't even be like, dang, I can't pay my bills, then I wouldn't know where to go from there.

29:11

And what I want people to know is like, there's a lot of us working really hard to generate resources, so we can help you in that time. Yeah, I also think people need to reach out to their utility. Because those those companies have programs in place. They're, they're putting doing payment arrangements, they you know, have a lot of knowledge and really, they want to keep you as customers. it's in their best interest. And so we have to kind of work together this temporary area, and I think that's again for small businesses as

29:43

well. Yeah, we're gonna have to wrap this up. Now, let me ask you this, if I will, I would say I've got a lot of cash in my pocket and I want to give it to somebody and I want to give it to you. Where do I go?

29:54

You go to WWW dot energy outreach.org our website has all of our programs and then partners people can figure out where to access health. You know, for you as an individual, we also have programs and health like multifamily affordable housing or nonprofits and their efficiency, then you can connect to national partners that we have that do this work all across the country. Energy outreach.org

30:21

check that out. Man. I have nothing to add to that I have. I can't even poke holes in that strategy. I mean, it's easy, go to energy. outreach.org.

30:31

Easy.

30:33

And you can get pretty much all the information. I guarantee you worst case scenario, I would imagine there's a phone number and say, Hey, I got a question. I mean, what else can you ask for?

30:44

We have lots of places to put that funding and we can order them in any way you want

30:49

to do it, because we do this. And we do this. We can do this. We can. I mean, it's amazing. Kudos to you and your team. absolutely wonderful. And I think that you're going to be needed more than ever increase by 40%. It's like there's there's a neat 40% increase down here. Awesome. I love you. This is good stuff. I love what you guys do. You're awesome. All right, you listeners out there. Yeah, no, no, no, it's all on this side listeners out there. I want you to get involved. So we're going to wrap it up on the other side, do not go away. Because we will be right back. You're listening to the industrial talk Podcast Network.

31:34

All right. Once again, thank you very much for joining the industrial talk podcast. How about that having heart, Jennifer Gremmert gr e m, m e r t is the name, the organization is energy, outreach, Colorado, go out to energy outreach.org get some information, you're not going to be disappointed. And people need your help. And I know that you guys are absolutely generous and kind, big hearted, just like Jennifer. All right. Again, January 28, is going to be the day that we're going to be sort of driving that flag in for this particular sort of mastermind group on how we will survive, rebuild and prosper. But with people who have a real vested interest in helping you and your company succeed, right. And they have insights, and we have to collaborate, we have to be innovative, we have to educate. And that's the real premise. So we have to make sense of all this. So that we understand what to do, where to go, and how we can definitely survive because we need you. It's it's that important. And these individuals, like Jennifer and others, are just willing to give up their time, their energy, their insights, their heart, to be able to help us in these very challenging times. All right. Everything that you can possibly imagine will be out at industrial talk Com. This particular podcast will have all those links. And then we're gonna continue to sort of pump on it. This was the first one out of the gate. Jennifer was kind enough to be able to say, Yes, I will do it. I see the vision. I understand it, and I want to be a part of it. Thank you, Jennifer. All right. Again, be bold, be brave, daring greatly. and hang out with people who are bold, brave and daring greatly, and you're going to change the world. And that's what you're all about. Because you're an industry and you do that. All right, thank you very much. And we're going to be back with another incredible podcast interview. Uh, shortly be safe.

The post Ms. Jennifer Gremmert with Energy Outreach Colorado talks about keeping neighbors safe, warm and healthy appeared first on Industrial Talk.

The post Yep! Industry needs to Market Better and Sale more. Keep my head from exploding appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Efe Erdem, Technology Center Director at MESS and MEXT about “Addressing the major skill gap that exists in today's Digital World”. Get the answers to your “Digital Education” questions along with Efe's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Efe and the Mess team by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GARY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/efe-erdem-01804b13b/

Company LinkedIn: https://www.linkedin.com/company/mess_2/

Company Website: https://www.mess.org.tr/en/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

technology, companies, member, collaborate, called, digital transformation, people, industry, turkey, partners, understand, digital, create, educate, industrial, initiative, embrace, education, max

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much. Again, thank you very much for joining the industrial talk podcast. Because this is where we celebrate industry heroes. I am so jacked for this particular interview coming up, and I just want to make sure you got to stick around. Because you are bold, you are brave. You dare greatly. you innovate and you're changing lives and you're changing. just changing the world. Why can't we celebrate you each and every day? That's what we do. We celebrate you each and every day. All right, in the hot seat, you know me, Scott, MacKenzie, you know me, and I'm all about collaboration, innovation, and education.

01:02

Here's a gentleman fa. That's e f e epi. Alright. Erdem, er d m, he's with an organization called matched. And they've got they're just coming out of Istanbul, Turkey, and they've got a lab, they've got an ecosystem that is really looking into industry for Dotto training the individuals around Europe, about the technology, it is a fabulous conversation, they are passionate about what they do. So let's get cracking. Stop listening to me right here. Now you got to keep on listening to me. You definitely do. All right. I've been doing some series, and we're gonna get into the interview. But I just I just need to reiterate. 2021 is right around the corner, it's right over there. And if you're looking out at the video, I'm looking at 2021 right down there. And it's right around the corner. Now what does that mean? Well, let's put it this way. It's going to be great to look at 2020 behind you, right. But the other thing is that what is your plan? What are you doing? How are you going to generate revenue? How are you going to close deals? How are you going to do all the things that you need to do because you can't live through 2020? Again, in 2021, now I understand the challenges that exist out there, I understand the the fluidness of this pandemic, and I have no idea. All I know is that 21 because it is December 2021. Let's create some strategies. Let's be bold here, let's be brave, let's, let's, let's consider going rogue a little bit and pushing that envelope in how you market and how you sell. Because right now, right now is the time to be able to differentiate yourself to be thinking about how things are just what can I do to be different? How What can I do to get my message out? You know, those are some of the things how do I reinvent myself, you know, that means Do you know what that means in reinventing yourself and going rogue and being, you know, unique and sad and being bold, requires you to be a little uncomfortable. But that's okay. You just been through 2020. And it's okay to be uncomfortable. Because you need to be we need you out there. So I did a, I did a live and then I flipped it into a podcast just because I can. And so I did that. And what was great about it is it's my beef with webinars, that's one that's a live that I did, we can do better, we have to do better, you have to do better, I have to do better, you know, just being okay is just not going to do it. We've got to be quite innovative when it comes to this stuff. And that goes for your marketing and your sales strategy coming up in 2021. You can tell I'm amped up on goofballs on that stuff. Because I just

03:56

I want you to be a success. That's it. So one of the things that we're doing, and I'm going to continue down this road, I want to collaborate because we're about collaboration, you know, innovation and education. But I want to collaborate with industrial sales and marketing people. I want to hear what they have to say, I want to be able to get that information out. Because if you're not generating revenue, if you're not breaking into opportunities,

04:20

it's not gonna be a good year. And I want it to be a good year for you. And so that means we've got to figure out how to do this whole marketing and sales things better. So I've got a lot of I got a lot of baggage that I want to be able to get off my back because I think we have to, we have to be so creative, so innovative, and we can't, we can't give up on our education. And that's brings me to this particular dog gone interview with Epic, fabulous organization. The, the the, the hub, they call it a hub and I'm looking at my notes because

05:00

The Hub the MCs me XT, and they're just all in passionate about educating

05:09

about industry for Dotto, it's here, your digital transformation journey has already begun, you need to figure it out, you need and that means education, because it is going fast, and it is speeding through your life. And you need to be able to educate yourself on that. And and when we start talking about all this, you've got you got to do it, man.

05:35

I'm all wigged up. Because I just, I'm so passionate about it. I'm so passionate about everybody collaborating, because we need solutions. And that means we've got to talk and collaborate. We need to innovate not just from a technology perspective, but how we interact with people be innovative. Rethink yourself. And then the third one, of course, is education. You can't stop. You can't stop not just from technology. But how are you going to get your message out? What are you going to do? That's it. All right. I'm done. I'm spent. Yeah, I am. I'm spent. All right on the hot seat again. Fa. Erdem, he's with Max, enjoy the doggone interview. All right, fa, thank you very much for joining the industrial talk podcast. How are you doing? Well, in Turkey, it's afternoon, here in the United States in Louisiana. It's the morning how are you doing today?

06:31

I'm doing fantastic. Thank you for the right kinds of mutation. I hope you're also doing well. Oh, I mean, I'm talking to you, How can I not be doing well, this is fun stuff. And it's really an incredible topic. And I and I love it. And I love what you guys are doing there in Istanbul and with an organization called mess and maxton, all of that good stuff. And I think that this is a timely conversation. But before we get into that conversation listeners,

06:58

epi brings a lot of doggone street cred. If you go out to his staff card on LinkedIn, you will not be disappointed. Give us a little background on who you are.

07:10

I'm the Managing Director in Charge of the MCs initiative. And they initiative is actually a product project of the largest industrial association of Turkey called mes. It's an association that is looking after 250 big large industrial companies who are active in the metal industry. And when I say metal I refer to automotive, steel, white goods and machine builders. So we are a large industrial Association and three years ago, the chairman of the association decided to undertake a massive project to build a technology center in essence, it's actually digital capability sensors that would help the member companies so I'm it's called mixed the initiative and the project is called I want to make sure this is clarified it m EXT not NEZM e XT continue that that's absolutely right. And we decided to brand it as me XD s next, that would basically refer to the next level, next era of the metal industry or next level of the manufacturing, the upcoming digital manufacturing revolution, so to say. So here, here's my,

08:31

here's my beef. Here's my insights here. My here's my challenge. And especially with this, I've I've had hundreds and hundreds of conversations that are all around industry for Dotto, digital transformation. Edge cloud II, people throw it in 5g, what the heck, why? Let's just throw that in there. Right? Let's just say it doesn't really matter. It seems like it's the the miscellaneous file for everything that's taking place within technology today. And one of the things that you could probably attest to and I have a challenge with is the speed at which technology is evolving, and the human capability of being able to

09:11

embrace it, right. It's like it's going really fast. It's like you're trying to hold on that Tiger's tail, and yet I can't consume it fast enough. Is that what Max is all about? What what give us a little background into mext. That's accepted I take Sure there so that that is a needs that are identified among our member companies as well. So we have observed that some companies are investing into upskilling and rescaling their workforce to cope up with the upcoming digital manufacturing era. But we have also observed that that was not done at scale. So it was usually the upskilling and rescaling efforts, were usually targeting maybe a small set of engineers, maybe some managers, mid level managers, but that's the

10:00

So it was we felt that it was not enough to undertake a massive transformation effort at a company scale. So as an association, we decided to step in and provide the necessary training, actually a free of charge to our member companies in order to better equip them for the upcoming new digital manufacturing era. So as you rightly pointed out, this is our primary goal, we want to upskill and rescale the workforce, so five member companies, so your member companies right now it's about 250 plus heavy industry within the boundaries of Turkey, are they just naturally a part of the maxed initiative? Like I'm a member, I'm over here now too, as well, I can get the access to this, this great training, is that how it works? That's right, we are giving them access to the training programs plus the consultancy services, which we can also touch on in a while. But, of course, like any new initiative, it's taking some time to also convey the message to our member companies. So it is not very ordinary, that an association undertakes something like this, it is such huge scale. So it is also taking some time to explain it to our member companies. Why are we doing this? And how are we going to help them? Of course, once they understand the message and our ultimate goal, they really appreciate it, and then they immediately start making use of our services. Yeah, because I'm telling you, if you think this digital transformation journey is going away anytime soon, your saw us, Sara Lee, you're going to be disappointed because it is not going away. And it is going to be around and either you're in the game and you're trying to figure it out, and how it will benefit your organization benefit your business benefit your career,

12:00

you're going to be left behind. And that is unfortunately, the truth. So guess get with the game and it now. So when you were sitting there about a few years ago, and you're with the

12:13

the head guy at Mass, and you started talking about this, a What's this gap? What's going on? What was the thought process behind that? Yes. And we observed it's a some of our members even did not realize, as you just said that it is a necessity to transform. So with some of the member companies, he felt that we need to create the urgency, a sense of urgency, and then the awareness about the digital transformation.

12:44

We also observed another set of member companies, which already started to take initial steps towards transforming their factories supply chains. But again, a I think some some the some consultancy companies prefer to refer to it as a pilot purgatory. So they were stuck in their pilot purgatory, and they were not scaling

13:09

So again, in that we identified the need to provide training to the whole workforce rather than a privilege subset, in order to in order for the company to embrace such a culture as a whole. And that was the thought process that the Soviet Navy identified first of all the need to create urgency, a sense of urgency, and provide the necessary understanding for what it takes to do that. I like it. Okay. Sorry. I like that. Go ahead. Perfect. Secondly, I think that the other observation was that the top level decision makers, and they were puzzled with the buzzwords you threw in those buzzwords just a couple of minutes ago, and

13:58

put, if you put them yourselves into the shoes of those top decision makers, they usually get to see colorful slides from a consultancy companies and everybody knows what to do best. But at the end of the conversation, the key decision makers is really puzzled about what to do what what is the initial step, what should I do for my factory, a me so it was this lack of clarity, lack of clarity that was existed in the minds of the top decision makers. And that was the second, I would say, toward that, that provoked this whole project and idea this the fact that we need to provide this clarity to the key decision makers of our member companies so that they can embrace that and cascade it as a vision to this whole workforce. So this is how I see that rolling out that is a great explanation, especially with this new

15:00

digital transformation, industry for Dotto, whatever that high level, we speak in this sort of language that we all understand, but nobody else does, right? We assume that they understand we assume that they get it right. But what what I hear FAA talking about is that there is a sense of urgency, whether we like it or not, whether you want to ignore it, there is a sense of urgency, you got to keep moving, you got to understand that means you've got to educate, that means you've got to figure out and say, yes, it's here. Yes, I got to understand. And then I've got to, I got to truly understand how this technology, this, whatever this is, is is clearly understood in into my business itself, how does it apply? All the technology is a technology, that's great. And as we talked about going forward, technology will be technology, and people will continue to push it. It's how you understand how you see it, and how you can gain value from it. I like it. I like it a lot. epi. That's a good, good way of starting out this conversation. Now. It's not.

16:10

It's not all pink elephants in cotton candy out there. What's the resistance here? Does it make sense? What's the resistance? Yes, I think that resistances is especially in with the smaller scale companies. So among our 250 companies, it's a very interesting portfolio, very diversified portfolio. So among our member companies, we have the largest industrial company of Turkey, the whole country. But also we've got SMEs, small medium sized enterprises, who employ not more than 150 people. So when you re approach, it's not an insignificant subset is roughly 77, zero out of the 250 can be classified as SMEs, when you talk to the bosses. And usually they are family owned enterprises. When you approach their bosses, it first insists they're not comments at all about evaded the digital technologies are really needed for them would bring value to them. And they have this prejudice of being confronted with not affordable technology so that they feel so this is a genuine prejudice that exists in the minds of people, they find that the technology is hugely expensive, it wouldn't add value to them. So I think to, to to answer your question, if especially in the SME segment, I think a the the resistances to overcome this prejudice, in first instance, to tell them well, there is affordable and accessible technology that would create value, even for a small sized enterprise. So this is something we are working on at the moment, I would say yeah, and you have to keep on educated, you got to keep on providing that information, you got to keep on pushing it out there just because that's important. And then it changes. And then. And that's what's so great about what you're doing at max, because you've got your finger on the pulse of what's taking place in this whole digital transformation world. That's great, and how rapidly it is changing. And therefore you can keep current with what's taking place out there in the market. And that is of significant value. I I can understand why this is an important initiative for the the the organization mess. Now, let me ask you this.

18:35

One of the very, I mean, I can't I can't ignore it, is that I know that a lot of companies are going in and are going to be impacted from the deployment of digital transformation solutions. And the and people getting their say, displaced. Is that a conversation? What? Tell us, give us a little, you know, warm and fuzzy why that's not gonna be the case. Or it might be the case, but there's still a bright future. Give us a little background into that. Yes, yes. I think a this is a very well made point. So we we have a huge target. We would like to touch 50,000 employees every year. So it's a massive effort. In fact, he did you say every year 50,000 that's that's exactly right. That's exactly what I said. Absolutely a stretch goal.

19:28

Yes, so that as you can imagine, a we are going to employ all sorts of methods, including a digital way of bringing up those courses and modules, but 50,000 people every year so that that number itself, even a brings us is the largest initiative in the world to upskill at such a scale. And so, of course as you can imagine among the 50,000 people in May

20:00

A major chunk of that population will be a hourly paid person. And so operators on the shop floor right yeah. And of it is essential that we bring across the message that this is something that that will be helping them going forward. So as you said, of course, there are some sometimes these statements like it may displace workers,

20:28

again that you have studies from Bertie economic forum that suggests otherwise, that such as in 2013, that the digital transformation and technologies will actually create more jobs than it would displace. So we are also advocating the same and saying that this is a game for all countries, for everybody. And that one cannot turn a blind eye on instead, a, I think every one of us should understand how to come to terms with this reality, what it means to have a life to our work practices, in order to continue, actually the likelihood of

21:15

having better chances for a state visit. I embrace what you're saying, I think it opens up opportunities. And I think if you accept the fact that this digital transformation is happening now, there is a sense of speed, there is a sense of urgency. And if I learn as much as I possibly can me as an individual, that just opens doors because it's not digital transformation is not just going to just be in Turkey, it's going it's global, right? You access and learn and grow and get into it, then it just opens up doors globally as well. It just does. There's no there's no way of ignoring that. And that's why it's exciting. I fully agree with that. And I think it's the moment if you look at the global landscape, there is a race and there is a race. So so even the developing nations, of which Turkey is also one are trying to not to stay behind. So it is it is it is everybody calls it it's an exponential disruptive wave. So it's happening fast. And we felt that our member companies should not also stay behind the curve. And they should be ahead of the game. You can't because you can't compete globally, because there's going to be companies that aren't going to be all in on this digital transformation, which, which we've had this conversation prior to this particular podcast, you and I and others are, embrace that incremental approach, right? It's not a what we call a big bang approach. It's like, Okay, I've got this company. And now I got to do it all at once. So you don't have to. And that's the beauty of the technology. It's, it's, it's nimble enough to be able to say, Okay, here's, here's some low hanging opportunities right here. Let's deploy it here. Let's get some wins and victories here. And then we can scale from there. And I think that that's what what do you guys advocate? Now all of this is great stuff. It's all wonderful. I get it. But you're not just in the, the the business of

23:26

here, here. Here's the education. You guys also do consulting, because one of the biggest problems I see is I don't even know where to begin. I have no clue. So you guys provide that type of guides, right? That's absurd, right? That's absurd that and that we do partially on our own in house training consultants that we have trained for this purpose. But also we are partnering up with a great institutions and other companies from across the world. In fact, with from offer from Germany, we are providing the so called Digital maturity assessment service, that would help the key decision makers to basically understand figure out for themselves, what what is the customized take a tailored roadmap for their company and for the affected for the next two years. So this is actually how the whole journey starts with our members. So we go in for one week in depth on site study, and together with our partners, and they observe end to end the whole manufacturing system. And from a special lens perspective, of course, and then they come up with the reports. It's not a generic report, but with a specialized report for that particular company Exactly. What should be done in the next two years. But then, but let's say I deployed if I say

25:00

Yeah, this is great stuff thumbs up, I'm ready to get going. But you're not going to leave me out there to dry. I'm not going to be there alone. I mean, I because technology is like going really blistering fast, right?

25:14

Two years from now, it's gonna be a completely different landscape. I'm not alone, right? I mean, you guys are just gonna still be there. That's exactly right. Not only us, but also the ecosystem that they've established, they will be there to support our member companies. So from the very beginning, give her very much conscious that nobody can do that alone, even the big companies. So everybody needs some sort of help and guidance leads from a startup need from a technology software company. So we did set that, as an association, we can afford to basically establish this web of partnerships that would help our member companies in their transformation efforts. And as such, we've signed a contracts partnership contracts with more than 40, a globally known a universities, institutions, from everywhere from Singapore to North America, we have partners that will assist our member companies together with us during a transformation journey. So I fully agree with you, it is a must to have a partner set onto it, who are

26:26

keeping up with the fast pace of technology and who can guide you during this journey. It is an ongoing journey, actually, that is here. And it's not going away. And I and I'm all into it. I hear what you're saying what with all that said, with all this great momentum that you guys are experienced, which is great, great, great. Where do you see it going? Where's that future? Where does it look like?

26:52

Yes, and I think what they would like to see a within that time horizon of planning horizon of two years, we would like to create some measurable impact in the transformation efforts. And we will measure it. And by using the just mentioned, digital maturity assessment methodologies, so we will have a pulse so to say, an index, which will tell us how much we have succeeded in transforming our member companies or help them transform themselves. So they would like to see, to see that uptick in the index for the overall metal industry among our member companies. So and then, of course, what we would like to see, of course, most of our effort is towards creating that cultural awareness, starting at the C suite, and they should embrace this as a leader, and that they should regard this as an ongoing journey rather than as a one off effort. And hopefully, within two years time, we will see our member companies coming back to us and asking for more asking for a refreshing curriculum, asking for a new set of technologies. And if we can achieve that continuity, and that's that, that sense of ongoing journey, I think that we will call consider ourselves successful in the medium term, two to three years. And going forward, going forward, hopefully, if we can create an ecosystem where our member companies cooperate, collaborate with a with other partners, from the ecosystem, global ecosystem, and mourning the research and development efforts to to start creating technologies for themselves. That would be a huge success in the longer term. Yeah, I'm telling you, right. Now, listeners, you're gonna need a definite partners, like

28:53

this group and others, but you're gonna need a partner like max. And the reason for that is that just any, any,

29:03

any technology, and any journey like this requires that because you're not going to keep up with it. And you don't want to be stagnant in that journey, right? You don't want to say, Hey, I get a thumbs up, or we're good. And then all of a sudden, you're, you don't keep up. And that's why I love the use of ecosystem. I love the use of that, that necessity to collaborate with everybody because this stuff is moving fast. And you need an organization like max to truly help you with that journey. I like it a lot. Now, Effie, are you out there on LinkedIn? I am in DTS, and you're pretty I mean, you're I need to find found you and

29:43

grab me it's Effie. Bird, I'm gonna get it. That's that's a good pronunciation if you just Okay, so the spelling is E F, E, first name, last name, e r d, e m, right? Reach out to him. I'm sure that

30:00

There's not many out there that have your name, which is a very good thing than like john Jones or something like that it's very common, but reach out to him and your, your active because I think, and this is not just, this is not in the confines of just

30:16

Turkey and that it's International, you spoke up the international fingers that are taking place with this Mex initiative. Right? That's very much true. In fact, he actually make use of saying services from international partners. But in the in the area of developing new use cases in our digital factory, a, most of the international partners utilize it as a testbed to showcase the latest and greatest technology. So I mean, we did this is something it's a winning proposition value proposition. The value for the partners, if you look at the other side of the equation is that they gain access to the leading 250 industrial companies of Turkey. So if they can, in a real working environments demonstrate the value of their technology. And this is an amazing advantage to them. Because you cannot do it in a standalone showcase environment, industrial people usually would like to visualize it on a real working production environment. Otherwise, it's just empty words to them, unless you can prove the real added value of the technology on the real working environment. And that's what we set out to do. That's why they established this digital factory. And this is why most of the partners are jumping in actually to be able to speak to the real clientele customers prospective customers and demonstrate their technology and the value of their technology. In such a great case. Even I can give you some examples during the high initial period of the pandemic. And late April, we were cooperating with with a German startup to develop a use case for CNC machining, utilizing 5g technology and highly advanced analytical modeling. So why I am giving you this example is that we are ready here to cooperate with everybody, so long as they want to reach out to the Turkish customer base. And it's great that in today's world, even a pandemic cannot prevent you from doing this. So it was possible for us to collaborate with a German startup in late April, despite the pandemic periods. And we are in fact continuing to collaborate with technology companies, startups, from Europe, from Singapore, even from North America In the meantime, so yeah.

33:00

Yeah, and I mean, I've been a big advocate on collaborating, innovating and educating and you guys reflect all of that, you create a platform, you create a an environment that allows people to collaborate, which is a positive, you create an environment that allows people to truly innovate and think through that and be innovative in their approach their business and their careers. And then of course, you provide the ability to educate because without the education, you can't innovate or it's hard to even collaborate because you're not, you're not educating yourself and I and what you guys are doing at Mex, it's, it's a great thing, because that that's what you guys do. And you're doing it with a sense of urgency and speed. Because now is the time you can't lollygag I like that. I

33:48

can use that. Go right ahead. Go use it. Put it on a bumper sticker. I don't care. It will surely by No, this is.

33:56

Alright, we're gonna have to wrap this up. And I'm sorry. We had a bit of a technical difficulties. That's what happens. You know, you live by technology, you die by technology. But for the most part, technology's pretty doggone good. All right. Now we also have a virus. I hope I said that right? as well as gorg. See, Gox Guk. Did I say those right? Come on, guys. Help me out.

34:23

You can call me Jackie. Okay, because

34:28

I feel like I'm just sort of swinging in the wind here and going Okay, here we go. Anyway, great team. Great, great spirit, great energy that you guys are doing there at max. I really appreciate you guys jumping on the industrial talk, podcast. Thanks for inviting us. Thank you so much. All right, listeners. We're gonna wrap it up on the other side. All of the contact information and information that you need to get a hold of this great team will be summed up after this break. So stay tuned, we will be right back. You're listening to the industrial

35:00

Talk Podcast Network.

35:08

Alright FA he's the man he understands and he understands and his team at max understand the necessity of education. If you don't want to leave people behind, they have organizations just like, like, max out their fabulous purpose because I look at it this way technology is barreling down that track, and they need to, we need to train. And that's why these guys are so incredibly wonderful. All right. 2021 right around the corner. I'm looking at it right now. It's right there. What are you going to do? Are you gonna market how are you going to sell? You cannot as a company, relive? 2020 Let's be successful. Right. rebuild, right. prosper. twenty.com 2021 do it. Reach out to me. I'm here to help. Big time. Alright, people be brave dare greatly hang out with those people that are bold and brave and daring greatly. You will not be disappointed. Let's have another interview right around the corner.

The post Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional appeared first on Industrial Talk.

The post Mr. Gary Chan with Alfizo talks about How Cybersecurity has changed because of COVID19 appeared first on Industrial Talk.

The post Mr. Alex West with Omdia talks about Edge Computing and the Importance to Industry appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Sai Yamanoor, IoT Applications Engineer at Linde about “How to effectively scale your IoT strategy”. Get the answers to your “IoT Strategy” questions along with Sai's unique insight on the “How” on this Industrial Talk interview!

Also….. Take ownership of the new normal at Industrial IoT World Virtual 2020 to ensure you don't get left behind. Join industry-wide discussions addressing core IIoT challenges from monetizing and securing data to updating legacy infrastructure and outdated business models. This year's speakers include leaders from Boeing, Johnson & Johnson, Michelin, ExxonMobil, Nestle and more sharing their insights on Industry 4.0, Privacy & Security, IT/OT Integration, Edge Computing and Protective Maintenance/AI. Find out more about this wonderful event by clicking here: START YOUR IIoT JOURNEY HERE!

You can find out more about Sai and the wonderful team at Linde by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STEVE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/saiyamanoor/

Company LinkedIn: https://www.linkedin.com/company/linde/

Company Website: https://www.linde.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, product, devices, scale, talk, conversations, people, industrial, design, business, industry, world, cellular, understand, obsolescence, companies, develop, sigh, industrial iot, lindy

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, let's get cracking. Thank you very much for joining the industrial talk podcast. I'm telling you, I'm honored that you have said, Yeah, yeah, I want to be a part of this podcast. Yeah, I want to be a part of this platform. Because you know why you're an industry hero to me. You're an industry hero that is not just changing lives around the world. You're changing my life. You are, but you're changing communities. And that's why you are bold, you are brave, and you dare greatly and your innovation is just second to none. That's why you're an industry hero. Thank you. Thank you for what you do. That's why the industrial talk podcast is here. It's a celebration. celebration. All right. Let's talk about the hot seat. Hot Seat on this interview is a gentleman by the name of psi. And inside forgive me if I mispronounce your last name, Yama nor, let's say it's why am a NO our fabulous stat card out there on LinkedIn. And of course, you can imagine he's the only site out there with that last name. And he's with Lindy and we're going to be talking about 10 years.

01:31

IoT, you have to talk IoT, this is coming from the perspective of you got to design it, you got to solve problems, you got to be able to deliver solutions that are meeting the markets need. sigh he's a designer this stuff. So let's get cracking.

01:48

Yeah, he is.

01:50

Yeah, I know. I've talked about it. I have I have I have half. But the reality is, is that it's here to stay. Now side brings a lot of dog guns street cred. And it's it's important. It is just it is. And I want to make sure that you understand it put this on your calendar. Now. It's happening today. And but it's, it's it's it. He's speaking at a conference. Let's check it up. Let me pull it up on my fabulous computer here. And it is the industrial IoT World Conference. I get confused, too. This one is industrial IoT world. Okay. And it is December 1 today, through the third. And it's talking about adapt and win. What do we need to adapt? Holy? Nike sees IoT now for lasting digital transformation? That's pretty positive. Why wouldn't I want to do that? Why would you want to do that? So speaking at this particular event, again, get it on your calendar, this is December 4. Today, Google third, still have time, do not lollygag. Get out there. And I'll have that link out there. It's all good. Look at all these wonderful speakers. I'm impressed. Yeah, I'm I'm out on the website. You You can't come on. Gotta register. Alright, before we get in the interview, but I want to just be able to chit chat briefly about your 2021 plan? How are you going to sell in this market? How are you going to not just survive, which we have to you have to we depend on you. But how do you survive, rebuild and prosper in this particular world? I have ideas. I have, you know, insights, but you need to start thinking about it. Now. How do you be able to do that in a world that is still very fuzzy, very foggy out there, about how do we conduct business, you're not pressing the flesh, you're not going out there? You know, hey, let me buy a drink. And let's talk business. Everything still is for the foreseeable future. little chaotic, little uncertain. So I, I'm challenged with you with that you got to start thinking through it. I have some ideas. I have some solutions. But for the first for the most part, you got to start thinking through that. The other thing, and I'm going to be doing a live on this one. But the other thing is going to be Hey, what do you think of webinars? Are you tired? Are you a little fatigued? Maybe I should come up with a word that talks a little bit about web fatigue. Maybe that's it? I don't know. But it's I know that I'm, I'm fatigued. And it's not as if I don't want to consume the content. I don't it's not that I don't want to learn more. It's it's the fact that

04:44

is the message getting out. Is it being consumed? Is it or is it just becoming just noise. And unfortunately, unfortunately, from my perspective, is becoming noise. I get notifications all the time and

05:00

It's all good. Don't get me wrong. It's not. It's not meant to be a, you know, a wet blanket or, you know, slap across the face. It's just what do we do? Where we go with it, we still have to communicate, we still have to figure out the solution of being able to for people to listen to you, it to consume it, and to be able to have action, right? I'm just throwing that out there. I'm going to be doing a live because I can

05:28

because it's fun. And because I could do it. Anyway. That's I'm going to be doing that. And I think I have some ideas. I'm going to pose some uncomfortable, uncomfortable positions here and there. But I think it got to have this conversation. All right. Under the interview, sigh Yama, Nur.

05:49

Sorry, sorry, if I mispronounced I think I got it. Why am N o r are go out to a stat card. He's got a website too. And you'll hear it in the interview. He's got a website that is solely dedicated to him just sort of playing around and making IoT devices. How about that for hobby? I betcha. I not many people have that type of hobby. In fact, he's probably one of just a handful of people that say, My hobby is to build IoT devices.

06:17

Outside of my outside of my job, I just build IoT devices, because it's fun. That's pretty cool, huh? All right. Let's get going. Thank you again, sigh enjoy this particular interview. wonderful guy. great insights. Enjoy the Simon.

06:35

side. Welcome to the industrial talk podcast. And it's an absolute honor. I'm looking forward to this conversation and listeners. He's got mad skills out there on his LinkedIn stat card. So I want to make sure you write those down listeners. His name is Sai. Last Name spelled pencil and paper time, why am a n double o r? Do not Do not miss out in connecting with this gent because he's going to be stuck talking a lot about AI IoT, however, we're talking a little bit about how we're going to scale this IoT. What goes into it? all of that good stuff. sigh welcome. How are you doing today? Hi, good morning. Thanks for having me on. The pleasures all on this side of the well, the Logitech camera. Yeah, whatever this thing, give us a little 411 little background on who Psy is for the listeners. Sure. So I am a senior IoT Applications Engineer for lendy in Buffalo, New York. In case you have not heard of Lindy Lindy is an industrial gases manufacturer, you probably have used lindis products in your life. If you have ever purchased a carbonated beverage at a fast food restaurant, or a party balloon. My role is, you know, in IoT hardware design. Yeah. See, it's interesting that I've always been fascinated by industrial gas companies. It things just wouldn't happen if we didn't have companies like Lindy producing industrial gas, not just carbon, just, I mean, everything in between. and then some, you know, you've probably seen some of their trucks rolling around on the streets. They're doing big, they're fantastic company, and they're making our lives better in a big gun way. All right. So here's here's sort of the direction we're gonna be heading. Now, listeners, we've talked about IoT. Yes, we've talked about industry for Dotto, we've talked about double IoT. How about that? We've talked about edge, we've talked about AI, we've talked about machine learning, we've talked about cloud, we talked about everything, that stuff that is under the blanket of industrial for Dotto, just, there's something probably up there even higher, however, doesn't happen. Without individuals like side being able to sort of hear what's happening in the market and hear what the companies have to say, designing the the innovation, designing the technology to serve their needs, or solve their problems. So we're going to be talking a little bit about that. And because Syed brings, he's got a website out there. I just want to make sure you guys understand and I'll post this out on industrial talk Comm. But he is so geeked out about this IoT stuff. He has an actual site that he just plays around with this stuff. How about that? Now, you know, that guy's got street? street cred, baby. So let's let's talk about I've got my business hat on their side. And I'm interested in to begin my digital journey.

09:45

How do you have a conversation with me? What am I trying to accomplish? Do you have any ideas?

09:51

Um, first of all, I would try to understand what exactly is it that you want and as an IoT

10:00

In here, I try to be your advocate, you know, like, you know, like, if it's possible to immediately solve your problem, like, you know, is using an off the shelf product, that's the way to go. I would like to understand, you know, what I like, you know, how are you going to use this device, you know, up, like I, you know, how is this product going to help you, that is the first thing I would like to, you know, understand as an IoT engineer. Because the solution might be like, right, within your realm of possibilities, like, you know, you could probably just use something that's immediately available out there in the market, that could solve your problem. Like, my role comes in only if there is nothing else available out there that could be customized to suit your needs. Because, you know, today, we you have hundreds of products out there that could possibly do what you want. But if there is some something very specific that you would like to be accomplished, that's where I would come in. See, it's interesting, because I know the industry as a whole is trying to create some sort of standardization like, Okay, we got this device, and it does this, it reads this vibration, it reports this stuff, it's got 5g, whatever it might be. And then we start talking about the cybersecurity component with these devices and potential penetration issues, all of that.

11:26

What given us an example of something that is so I mean, a lot of these companies are producing these devices. Give us an example of something that's truly unique.

11:39

A unique IoT product give me Yeah, um, I would say,

11:46

Ah, that's a good question.

11:50

So funny, because when we start talking about this,

11:54

I mean, like I said, there are tons of companies out there, done. They're developing these devices. But they're, they're trying to develop an in such a way that is sort of mass producing the capabilities so that the market says, Yeah, I'll buy one of those. And I know, I'll buy five, no, I'll buy 500 of those things. And I'll stick them out on my, like, what's what's an example of some some unique IoT situation within the let's say, the, the industrial air market? Okay, um, since I am a hardware design engineer, I will talk about it from the hardware perspective. Again, I mentioned the company's name, though, is that, absolutely. Oh, sure. So better, you might have heard of Digi, that's, you know, that makes a lot of, like ZigBee

12:41

related products. So dejes, recently came up with what's called the X v3 line of products. I like Personally, I'm a big fan of those big, here's why. So they designed a cellular module and a ZigBee module. And they designed it in a way such that you could write your code for the set, let's say the cellular module. And you could use it as just by changing a single line of code for the ZigBee line of products. So that is the most likely EAC product that I've recently come across. And then I was working on this, I thought this is going to take a lot of effort to migrate a product that uses cellular technology to the and move it to, you know, say ZigBee wireless. Yeah, but I was surprised by how you could, you know, just do it as this all you had to do was change, like, you know, make the new hardware and, you know, conduct the migration, it was that easy. That, you know, like, that's the best, you know, example. That's interesting, because you're talking about, let's say legacy devices that been in the facility forever, whatever it might be, and to be able to convert those, those legacy devices to a wireless platform. Is that what you're saying? Is that what

14:20

Digi does? Yes. And so a G's products that are so that uses their legacy? Digi ZigBee modules. So the so they have designed it in a way that not only is it backwards compatible, so let's say you deployed a ZigBee module, like 10 years ago, you could slap this cellular module in and not only that, you could also migrate it to your you know, future ZigBee line of products. And on top of that, you don't need an like, you know, a firmware program.

15:00

To do this, so someone with some basic knowledge of Python programming could actually develop a product using this. That's because they actually develop their own flavor of Python programming called like, you know, so there is an open source project called micro Python. So they adopted the micro Python for their family of products. So it makes it easier for you. So if you have some basic nail knowledge of Python programming, you could develop your own product because it's already FCC certified. So it just makes your life so easy. She and we're talking about that, that sort of ultimate flexibility, and which then in law, it goes in line with our next topic that I would like to be able to do this. Okay, so

15:44

we got it. A lot of smart people like yourself, are creating a lot of capabilities and flexibilities within and not really sort of shoehorning you know, the solutions into sort of, you got to do it this way, whether you like it or not type of mindset. So, and that that to me, bodes well from from an innovation point of view. And and it's important, right? Not every company is the same, and so on and so forth. So many of my conversations occur, happen around

16:14

where do I start, which we talked about, where do I start from an IoT perspective? Can I do it incrementally, right, and people saying, Yeah, you can do it incrementally. Let's get some quick wins. Let's, let's run it. Let's check it. Let's do. And I think that that's a fabulous approach. Now, I say, Alright, I'm ready to scale.

16:37

What do we do? How do we begin that process of scaling? I've already proved it, like it, I'm ready to scale it. How do we do that? Well, I can talk from my personal experiences of scaling such devices, the first thing to do would be to actually understand, like, you know, what is your target cost? You know, it's important to understand that, so, so that when you're scaling, you need to keep that in mind. And also, you have to keep your recurring overhead costs in mind as well. This is important, because you need to understand who's going to pay for it, is your customer going to pay for the overhead cost? Are you giving this product to your customer for free? Or is this a premium based plan, so it's important to understand your business, you know, like, you know, your, you need to have a business case, and you need to understand this, before you decide to scale your product, you know, that actually helps you under so if you are someone that you know, if you're not going to have a lot of volume, like, you know, your target cost is going to be such and such, but if you expect to have like 100,000 devices, which is highly unlikely, you know,

17:55

so, you know, if you're going to have, like, you know, in the in such cases, you have the liberty of making 1000 at a time, because

18:04

then you can go talk to your vendor, or whoever is manufacturing this device for you, like, you know, and say, hey, my projected volume is this, and I'm going to buy 500 at a time, and my target cost is this, can you do this, you know, so, you know, like, yeah, your capabilities and like, you know, what you can do and cannot don't help you shop for people, like, you know, sometimes you might not have that option. And from there, you kind of have to make sure that you have all your agreements in place. Like, you know, the person that you're buying it from has an understanding your business, you know, has an understanding of like, you know, this is the person that they have to go to, to buy it. You have to keep the product lifecycle management in place, like, you know, if there is any technical debt around, like, you know, if there was any issue that wasn't resolved, it needs to be resolved before you start scaling, because we don't want a ticking time bomb. That that's, you know, that's mine deployed out. Yeah, that nobody wants that. Nobody wants to hear that in a sentence, either. I know

19:18

that she this is interesting, because many of the conversations I've had, the device has already been manufactured. It's like it's already out there. We got it in the warehouse, and it's been tested. It's right over there. And I'm, I've never, and I know it's a manufactured product, right? I know it is somebody who's going to have there's a lot of work that goes into just creating that device. And then when you start talking about, Hey, I'm ready to scale, right, I'm ready to scale, then you got to have to have that manufacturing compensation of the individual or the companies that that manufacture that product. That's a that's an interesting point. And it could be a pinch point. If you don't have

19:58

the design

20:00

Do what you're trying to deliver. clearly understood, it could be a pinch. Yeah, I have been in situations where the proof of concept, or rather, the pilot actually went really well. But when it came to scaling, there were there were actual disagreements in like, you know, the pricing. And like, that was a pain point. And like, even like, the payment terms, was a pain point, like, you know, how are we like, you know, the payment mechanism, like, you know, sometimes some people want like a purchase order, and some people want to pay with credit cards. And they don't want like, you know, nobody wants to be bound by an agreement where, you know, you have to have a minimum business guarantee, or something like that, right. So that, like, we had to abandon things abandon, like a line of thought that we had, like, this is how we are going to scale it. Because we figured out, like, you know, like, well into the product development phase that, okay, this is not going to work, we need to take a new path. Now, you don't want to be bad. You don't want to be there. You want to be able to ferret all that out at the beginning, right? Yeah. Yeah, stop fraud. Right. And, you know, it's more just paperwork and conversations and chirping, you're not having to sit there and put things into action. You don't want to do it that way. Yeah, yeah. And not only that, you will make everyone unhappy, as well.

21:30

That was subtle side.

21:33

No, 100% of everybody will be unhappy. Nobody. In those type of conversations, say,

21:40

I like the miscommunication. I like that misunderstanding. It makes us better and stronger. Nobody. Nobody says that.

21:49

is wild scaling. I would like to add that while scaling, you had to keep technology obsolescence in mind as well. Wow. Yeah, I would like to provide a little example. So 3g networks are sunsetting, I believe in 2020. So if you're deploying a product that uses 3g modules, you kind of have to make sure that you have a drop in replacement for your customer. And you are not only that, you have to make sure that you have an arrangement with whoever is providing the product, that there's a drop in replacements, cars, or you know, like, for example, you could probably replace it with a discount, you know, so you need to make sure, yeah, you need to plan for product obsolescence.

22:39

You know, see, I never thought of that either, but you're absolutely correct. And with technology as a whole, just FYI, technology as a whole tends to be pretty fast, and tends to change pretty quickly. And so that's, that is a very important product, technical obsolescence. I think that's interesting. Now, can you deploy from a scaling perspective, let's say I'm a business and I,

23:05

I can pull these off the shelf, like, like, just like that, okay, 50 of those are going to be just off the shelf, then I've got 25 that are sort of unique to my business, and I pull that in, have you seen sort of a development of an IoT scaling solution that includes sort of a portfolio of just?

23:24

Or do you try to keep it the same.

23:27

Um, I have done a mix of both. So the very first product that I developed for Lindy, had to be developed within a scale of six months. So what I did was I got something off the shelf, I integrated it, and we scaled it. But like, you know, we didn't exactly like you know, do it in six months, but it took a little bit longer. But we did it where we used an off the shelf product. And like, you know, we customized it a little bit and scale that. But the challenge with that, is that like you kind of are tied into it. So what I'm like what I have learned over time, is that platform ization of these things are important.

24:13

What would that say? What's important platform ization of the platform ization another great word that's never really I don't even know how to spell platform ization.

24:23

Black ization.

24:28

Let me give an example like the Digi products, the example that I gave, right, that would be a classic example. Let's say that you're designing sensors. And like, let's say you're using the ZigBee wireless products. Yes. Um, so and so you you probably have set up an infrastructure to accommodate the sensors out in the field. Now when you're going to design a product that's somewhat similar in application, but you know, you're going to use

25:00

But you need cellular technology. Yep. So you can actually accomplish that by like, just using their wireless their cellular module in your design. And so that that's sort of adjacent in terms of like the technology that's available. So what happens is that your infrastructure can accommodate any type of product that's somewhat similar, this just makes your life easy, because then future, let's say you're jumping on to a different application, like you could meet, you know, down up something that's similar in combination, that just that that just accelerates your product, timeline development timeline over time, so you don't need to actually develop something from scratch again, and again, but you know, you have this infrastructure, you're just adding something new, this can go as far as, like, you know, you could probably get something off the shelf, and design it in a way such that it, you know, the data pipeline comes in into your existing infrastructure. See, here's, here's a thought that comes to mind based off of that, let's say I'm, once again, I've got my business hat on, I'm looking at a portfolio, I'm trying to, you know, I'm accelerating my digital journey, whatever that looks like. And

26:28

I have history where these devices have to be either updated or upgraded, or whatever. And if, and this is my thought that would come to mind, if I have a sort of a portfolio out there. I want that process because I know what's going to happen, I want that process to be simplified. But if I have these all these little disconnected type of devices that are sort of talking to each other, that hole up dating up grading, activities,

6:59

risky.

27:01

And, you know, so what we do in the development process, like when we get started, right, like, there are two things we consider. One is backwards compatibility, if I'm going to update something, in terms of hardware, I'm going to make sure that it is backwards compatible with the previous generation of devices. Because here is why so let's say you have a millions of assets, like you know, you, you don't want a fleet that's of one type and the fleet that's of other type. Yeah. Especially if you're designing something for a very specific customer, it becomes, you know, like, unmanageable, when you're trying to like, you know, deliver something very specific. So, you know, you cannot, you cannot do that. So what we try to do is we try to maintain backwards compatibility. And we also try to maintain the possibility of doing future upgrades easier.

28:05

Last, yeah, so that you could do a drop in replacement, you know, you would want that, like, otherwise life is going to be monumentally difficult. See, and that, and I think that many of the conversations I've had is that they're looking for many businesses, many industries, many manufacturers are looking for a silver bullet. And many individuals have talked about, I love this digital journey, I think that there's going to be great, and I think it's going to make my business more resilient, going forward. all wonderful topics. Absolutely true.

28:37

But they don't realize how challenging it can be a lot of thought processes that are that have to happen and conversations that have to happen to make that journey a little less painful. Because nobody doubts, nobody doubts, the benefits of this. Nobody. I mean, some people say now may financially, sort of you spoke on the financial, what's the cause? Maybe doesn't align that way. But eventually, people like you and others, you'll continue to drive those device costs down. And which is an interesting conversation to have is like, maybe today, these these assets over here. We can't afford it. It doesn't work. Right. But maybe two years from now revisited. Because maybe the market has changed their cost structure No. Have you seen then I, when I found it hard to convince people that, you know, certain something is not going to pan out? My approach has always been to actually, like put something in their hands, you know, like, you know, this could be a field trial, or this could be a pilot run, right? Like, you know, and show the deployment and see, you know, this is what we could accomplish, and this would this is what it would cost and this is what it would take why

30:00

I try to do is when it comes to, like, you know, target costs I, like, you know, I try to, you know, understand what my customer has in mind. And, you know, I set that as a target. And like when I'm on the, you know, when I'm on the design board, I try to, like, you know, assume that it's going to cost twice as much. And it's going to take three times, you know, sorry, yeah, twice as long, right. So that, you know, and work my way backwards and see what could be paid and what cannot be quick, you know, that would help me like, you know, that would make me estimate, like, is this going to be possible? Are we going to be able to do this within this time or within this cost? Like that? You know, I think that that frame of having that frame of reference can help you determine the feasibility of the project itself. And again, here's the deal, you understand, but unless you have a couple of wins in your belt, some, you know, victories and said, we just did it, this proof of concept, it works. We did it see soup to nuts, beginning to end all of that stuff, and then actually realized some sort of return on it. Yeah. See the value the benefits that we achieve from this particular project? is x. You know, being with us. I want to see it, you know, that's conversations going to happen. It's hard without having that real information and data. That's for doggone Sure. Oh, yeah. Yeah. So we're gonna have to wrap it up. So already beyond it's already done. You. you've nailed it. Are you active out there on LinkedIn? Yes, yes. I am on LinkedIn. You can find me on LinkedIn as I am. Yeah, it

31:49

you can go out there. I would imagine there's not many Sai Yama, nor did I get that right. Correct. That is a, I am a note on LinkedIn. And so if that's you, and his last name is spelled YAMAN, double o r, it will be out there on the industrial talk podcast on his pot, you got to listen to this guy. You got to reach out to him. I think he's bringing some really major goal when it comes to IoT, and to that conversation, and how to calm to scale and deploy in a much grander way. So you are wonderful. Thank you. Thanks for having me. You're awesome. All right, listeners, you know what we're gonna do, we're gonna wrap it up on the other side, I'm going to have all the contact information from Scion. And then I think there's also a conference and I will wrap it up and I'll give that conference a plug too as well. So stay tuned.

32:44

Your listening to the industrial talk, Podcast Network.

32:53

All right. sigh Yama, nor All right. He's with Lindy great company. He's doing some great things, especially in this world of industry for Dotto, yeah, it's got to start someplace, it's got to start with the vision, it's got to start with the problems got to start with, how do we develop solutions in this? This world? That's where it starts. Again. He's gonna be one of the many speakers that are taking place at the sea, the IoT, the industrial IoT world event started today. two more days of it. still have time to sign up. Great guy, great event. Here's his adaptive win, got adaptive win definitely sees IoT. Now, for lasting digital transformation. Again, argument that you need to do it. Easy. I'll have that link out there. All right. Again, you're bold, you're brave, you dare greatly but I want to make sure that you understand you got to you got to hang out with people who are bold, brave and daring greatly. Your view of the world will change dramatically. You guys are great. Love you all. Thank you very much for joining the industrial talk podcast. We're gonna be back with another great interview shortly.

The post Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy appeared first on Industrial Talk.

The post Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Michelle Reines, Founder and Head Leader, at Badass Leadership about “Being Bold and the 12 Badass Leadership skills for today's challenges”. Get the answers to your “Leadership” questions along with Michelle's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michelle and her Badass team by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHELLE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michelledreines/

Company Facebook: https://www.facebook.com/BadassLeader12

Company Website: https://mdr4you.com/

Company Instagram:  https://www.instagram.com/badassleader12/

Personal Twitter:  https://twitter.com/MichelleReines

Get Your Badass Free Offer: Here!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

leader, people, lesson, badass, leadership, michelle, listeners, team, book, podcast, important, coach, trust, conversation, organization, ass, industrial, absolutely, reality, number

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get right it's another episode of the industrial talk podcast. This platform, of course, is dedicated to you, the women and men of industry, the women of men, of manufacturing, all things in between you are bold, you're brave, you dare greatly you innovate like nobody's business, you're changing the lives and you're changing the world as we speak. That's why we celebrate you on this particular podcast, because we just plain love you. All right, in the hot seat in the hot seat this time, Michelle is her name. Reines is the last name that's spelled r e i n e s. Badass Leadership is the company. She's the founder of that wonderful leadership company. It's a great conversation. She brings mad skills. Let's get cracking. All right. You're gonna like this conversation. You just can't bring the goods if you come in and say, hey, I've got badass leadership skills. You can't you've got to live those bad, badass leadership skills. And she does man. She's got a great, great attitude. Great story. Great motivation. Absolutely wonderful conversation. Okay, we're gonna make this one quick. Again, you need to be collaborating, innovating, right? And you need to be educating all the time, all the time. Because you need to be resilient. You need to be tenacious, and you need to do it with a sense of speed, we need you more than ever. Absolutely. Without a doubt, we need you more than ever. Now, you can always go out to industrial talk.com that's where I'm at. Reach out to me, I would love to have a conversation with you. I would love to be able to get you on the podcast, I would love to be able to celebrate your story because your story needs to be told, get on this doggone podcast. And let's get that story out there. Because you deserve it. Yeah. And and I'm the water's fine, man, I'm, I make it easy for you. You don't even have to worry, you don't have to sit there and say, Oh my gosh, I'm going to be on a on a podcast, we're gonna be heard by a lot of people. It's, we have a great time. But the most important thing, the most important thing is that you do need to get your story out. It does have to happen. You have a wonderful message to tell people who need to hear it. And more than ever, right? And that's why this bolt. This platform is about collaboration. 100% It is about innovation. We highlight all of the great people that are in the world of innovation, you know that? And it's all about education. We got everything out there on industrial talk.com reach out, Doggone it I saw technology baby. I can I can reach you in a big way. All right. She's in the hot seat. Michelle is in the hot seat. She's got a great snack card out there on LinkedIn. But I get you got to understand, man, I love this type of candid reality type of points and we go through all 12 and it goes by fast and she doesn't mess around. And we have a great conversation. So enjoy this particular interview because she's badass. Alright, Michelle rhiness. Welcome to the industrial talk podcast absolute, and I mean, absolute honor that you have taken time out of your busy schedule. And I think you're at the West Coast and it's still early there.

03:43

Yes, it is. I have one cup of coffee down so far. Oh, yeah. I'm

03:47

a coffee. off of that. It's good stuff. By the way. good coffee, Stumptown.

03:53

Oh, haven't heard of that one.

03:54

Oh, you got a Stumptown there you go Stumptown, I just give me a plug out there they go. Cool beans, grinded French press it delicious. Whoo.

04:04

I can think I can handle that.

04:06

Yeah, it is. It's it is good. All right, for the listeners out there. Now, I want to make sure you understand listeners, you need to go right now why she's telling her story about who she is sort of a little background loop. For one one, you need to get your paper and pencil because we're going to go down 12 and has this cool, badass leadership, things that you need to consider and write them down. Plus, we're going to have a lot of connections. So Fear not, you're gonna be able to connect with Michelle in a big way because you're not going to be disappointed. Alright Michelle, with that, give us a little 411 on who you are.

04:39

Absolutely. My name is Michelle Reines. I'm a Southern California bass gal but originally a Midwestern are out of shy town. Love it. miss it, especially the pizza and the hot dogs and the baby

04:49

food is just oh my god is committed to the food. Food Industry stuffs fine, but the food is where it's at.

04:56

It's not Yeah, I think on a diet. Just to go Because I always gain five to seven in three days. It's

05:02

insane. It's delicious.

05:04

Yes, yes. Anyway, so I'm a leadership development coach now. But really, I'm, you know, a grassroots gal I grew up, started out in sales, and then worked my way up through operational leadership and made a lot of mistakes. Hence, the book is called from bad to badass. So the book is primarily about all the bumps and bruises. And so that's been my journey. And that's where these lessons were born from, from all the mistakes that I've made all the human capital casualties that I've caused, the operational dysfunctions that happened along the way. And so really, that's who I am and why I'm doing the work I'm doing as a badass leader.

05:45

I like it. And if you were listening to a little buzzer back there, I had a fan on me. So I'm sorry about that. I've, I've shut it down.

05:51

You hot flashing this morning.

05:53

I'm always hot flashes. I'm always warm. I don't know. And I live in Louisiana. It's amazing. I'm gonna digress real quick. When we first moved out here 20 years ago, I remember and we moved from California Yorba Linda area and moved out here. And I remember, mowing my lawn in Yorba Linda took me about a half hour max. And that's with chit chatting with the neighbors. Coming here. I got this big ol yard, I thought it was gonna have a coronary. A ride mower with a cup holder. Right? So let's let's start into what we're talking about what if this was a leadership conversation, this is truly important. You know, as well, as I do listeners out there, we've been talking a lot about collaboration, innovation and education, with a sense of speed and purpose, and tenacity. This is where we're at today. This is what you need to do. And all of the conversations that I have, regarding any innovation, technology, anything like that it gets down to culture, and people, you need leaders. And if you've been listening to the podcast, you know that I think this challenge is to finger death punch that we had with COVID highlighted, unfortunately, are fortunately, great leaders, and not so great leaders. And I think I put the pressure on the ones that are not so great. And and really expose some of the challenges. And that's why this conversation is so, so spectacular. All right. I'm going to start out with the question real quick, Michelle, like, let's let's lay the mistakes down. You said you made eggs. Just let's talk a little bit about that.

07:32

There are so many let me start with my, what I call my cataclysmic wake up call, which was when I was, you know, I firsthand experience the Peter Principle. So for those of you who haven't heard of it, it's when you're promoted to your level of incompetence, which I most definitely was the greatest sales field, put some fantastic numbers up on the board, got some recognition from the powers that be at the corporate headquarters and boom, earned a promotion. Now I had 14 to 18 lives it was responsible for and zero competency when it came to understanding how to lead. And my wake up came in the form of a pile of resignations and in keys and some very colorful language letting me know where I could stick it and what they thought of me. And it wasn't and you know, the the scariest part about it is I was oblivious. You know, I was an unconscious manager, I wasn't a leader. So I lacked self awareness, I had no idea I was blowing it, especially when it came to human capital. And that was the first time that I realized and really became familiar with my mere with it my team, that's my results. And I was fortunate enough to be 25 at the time, or just turning 26. So to get that lesson at such a young age was really important because it really set the course correction for me of what would be a lifelong commitment to learning how to lead.

08:49

Isn't it interesting how companies and as happens all across that it's not one company or another companies just do this, you have success, you have success out in the field, you're doing whatever you need to do. And there's just this natural tendency to say, ah, success out in the field, great leader. Not the case carry on. It just happens over and over again. And not only that great leader, but we don't have to train because we don't want to train. We don't want to educate. We don't want to do all of that. But why not? Because she's had success over here. guaranteed success over there. And it just is an absolute. I could say some

09:28

It's dangerous. It's a little dangerous. Yeah.

09:32

Not to say it doesn't happen successfully. And sometimes it does, but that's the reality of it. So you have this experience. You're saying Damn, I got I've got some challenges here. People are putting the right and Yeah, you got to build it back up. You got to figure out you have some real challenges. So this started your journey on on the badass leadership road. Is that correct?

09:56

I would say that the real the reality of badass leader was wasn't born until after I became a leadership coach. But I definitely got on the path of recognizing that I needed to do something differently for people to want to play on my team. And at that time, we're talking early 1990. So I'm 56 now, right? So in early 1990s, there wasn't, you know, an abundance of great leadership books, we were still very top down as, as leaders. And then I'm a female leader in downtown Chicago, right. So man's down, especially in the 1990s. So I didn't have a lot of resources didn't have the support. So I had to figure out how to basically bolt it together, and, and try different things to figure out how to get people to want to get out of bed and come and play their ass off for me on my team. And so that's where I started to get on the path of Okay, how do I figure it out? And one of the first things I did was Well, first off the bad news, the really bad news that made that cataclysmic failure even worse is I was working in a unionized an environment. Yeah, you don't want to mess with the union. People.

11:02

My there man, bad.

11:05

Shy town unions. Yeah, I mean, it was so I really blew it. So I had, you know, the unions weren't anxious to bring and give me personnel replacement personnel. And I'm sure not going to have people walk through, you know, in the blacklisted because they're, you know, trying to come to work for me. So I had a lot of bridge rebuilding to do and trust to earn before I could even start rehiring. So it was it was bad news was with the engineering and janitorial unions and downtown for building managers. not pretty. Yeah. So but great experience, you know, and what a great education for me to figure out how to, you know, choke down some Humble Pie very quickly, and then figure out how do I now get replacement workers it'll it'll come to come to work for me because my reputation was was crap at that point.

11:55

Yeah. I don't want to ask what you did. It was not fun. It was easy. Hi, I found the the napalm bomb. Just sitting there just torching and it's sticking on people and everything. I've been there done that I know exactly what it's all about. Let's, let's turn the table. All right, paper and pencil time. Everybody out there. We're gonna go through the the 12. Right. The 12 is I can't say 12 steps. It's not

12:21

your ship lessons.

12:22

That's about right. That's 12 leadership lessons. And we're gonna start with number one. Okay, paper and pencil right here. It's easy. It's an easy one. Talk about Don't be an ass. Exactly.

12:35

Yeah, talk, guys. Yeah, so that was my that was my first bull ride, what I call in the book, my bull ride my fall from grace. So with that team, that's why

12:44

you are NASS,

12:46

you're an ass absolute ass. And I was oblivious to that fact, which is actually quite dangerous. And, and over the years, I've worked with a lot of executive leaders and middle mid level leaders that are oblivious to the fact that they're also a mass. And so that lack of self awareness is scary, especially in an environment, which was the environment I was in where the metrics were looking good. I mean, we were month over month kicking butt. And so on paper, if you're sitting in a C suite, and you're looking at reports, you're thinking Michelle is out there getting it done, and her team's kicking ass. And the reality is the way I went about it, it's not sustainable. And it you know, fortunately for me, they walked out that the really scary part of the slow bleeds, right? The people who you start losing one at a time. And so it's really doesn't hit the radar, you don't get the blip that, hey, maybe it's a leadership problem. And so you get that slow attrition. But for me, I had an abrupt wake up, multiple people walked out at once. And so I couldn't hide behind that. And so that's where it gets really scary when you have unconscious leadership at the helm. And they're getting results either because of you know, the industry is wrong, right. And they have the right products, and they're in the right timing in the right environment. But they still suck as a leader. Imagine how much that's costing organizations. But here's the deal. How

14:04

did how did you come up with the fact that you were being an ass? I know, I,

14:09

I did it you made.

14:12

But you have to have a self awareness, you have to have that level of humility to say, yeah, I'm not a nice person. And it's, and it shows. Yeah,

14:21

well, and the metric I was measuring for success was the one that was on the page, right? And so when the people came up and basically said, You're a B, and you're this that need to get more out of here. You know, that was my wake up call. It wasn't my self awareness. They brought it to my attention. And then I realized I'm the common denominator here.

14:42

I'm the problem. When it gets down to humility, you're gonna have to just accept it, no matter how painful it is. You're gonna have to just say, Yeah, I stepped to the door. My family tells me that I am. Just is

14:56

joshy maybe it's not true. But when you get to her more

15:00

Yeah, I do. All right. You got that level? Don't be an ass. That's number one. And you're gonna have to just sort of have that self reflection. If you're sitting there going, I'm not an Ask your NASS. Figure it out. Alright, number two, stop, drop. Take a selfie. Yeah, I'm intrigued

15:22

talk. Yes. So now that you know that you're an ass, right? So you need to stop, drop, take a selfie and figure out what's working for you that you want to keep in your toolbox, what's not working for you? That's blowing people up causing human capital casualties costing your organization's money and in brand reputation and so forth. And then what is it that you need to do differently, so you really need to self diagnose. And there are a ton of tools out there that you can leverage to help get a better understanding of how you communicate, from you know, engagement tools to personality profiling, one I'm a huge fan of is the everything disc product. My MDR brand supports it fully and we leverage it in our toolbox, that badass leader, so you know, get to know your selfie. And I you know, I use a play on word but words but the reality is you can't fix it. If you don't understand what's not working. It's just like a diagnosis. You go to a doctor, you get a diagnosis, you get a treatment plan.

16:17

Yeah, and I can see how and being who I am. If I go down this road, I've realized that I am an ass, and I realize I need help. And then I go down the road and I do the self assessments and I figure out what my strengths, weaknesses, whatever it might be. I'm not done right now. Typically, typically, I'm gonna say, All right. I'm ready to roll. I'm a leader now. All right, let's

16:44

go It is the first step.

16:45

Yeah. And I mean, it's just he got it. What I'm saying, ladies listeners is you got to just keep going. Don't don't just stop and say hey, number two, I'm done. I, I am. There it is. Alright, number three. Let's talk about trust baby. Let's talk about

17:02

so yeah. So you know, I one of the things I wanted to follow up with on a comment that you made is I think about leadership, as you know, you buy the you invest in that gym membership, right? And you go and you work out really hard for a week. Yeah. And then you're like, Okay, I'm healthy. I'm fit, you know, and, you know, it's like, if you don't show up, and you don't do the work and you're not consistent, then you're not going to stay healthy. You're not going to say fit. So it's evolved, right? Yep. Yeah, so So let's talk about trust, baby. So trust is now that you understand what's working for you not working for you what you need to do differently, then the most important thing when it comes to people and leadership, is to make sure that you're pouring the concrete in the foundation of trust. Because that is that is, you know, and it's not my revelation, there are a lot of leaders before me that have come up with that. But I can tell you that when your teams don't trust you, or when I don't trust a leader, I'm not going to give them all of my equity. Right? I'm not going to be going the extra mile, right, I need to know that I feel safe, and that I can speak my, my my truth. Right, and that I'm gonna that you'll go to the line for me that I can trust that it's a safe environment. It's a safe culture. Yeah, you know, all of those things are critically important. You know, and it is the foundation on which about esteem is built, you know, and that that is a critically important next step for leaders.

18:22

I've been in organizations where that trust is not available, nobody feels comfortable with say, no, that's not a really good. And if they share their insights, whether it's right or wrong, it doesn't really matter. That feeling of being able to share is so important, because nothing. I mean, come on. It's like you got to be able to do that and have that that trust boy, once you do, great things can happen. Right insights can happen, which is just absolutely spectacular,

18:52

which makes you better as a leader and makes your team better.

18:56

God Luli. All right. Let's talk a little bit about put your people first What?

19:07

Yeah, so now that you've established trust, right, you need to make sure that as a leader, that you're prioritizing people over performance, which Wow, is that counter intuitive to everything that organizations teach? Right? It's about the metric that we look for is the performance result. But what we forget is that the machine that gets us there are people and so we have to take care of our people first in that metric of the performance is the outcome you enjoy cuz you're a badass leader.

19:33

Yeah, see, I've always get it take the picture of if you are in a leadership role, right? It I always upset turn upside down that pyramid, you're at the bottom, maybe you're at the bottom and you're helping others succeed, whether he like it or not. And if they succeed, we all succeed and we're sipping champagne. If you are flipped around, and you're sitting there yelling at him, and now you're drinking beer, trust me you're drinking beer, not Champagne.

20:00

Yeah. Well, you're back down to lesson one, right? You're being an ass. So you have to flip the pyramid. You do. Yeah. Do.

20:06

All right. There you go, man. So far, so good listeners. I'm telling you right now I'm enjoying this conversation. All right. Number five. Be an epic coach. Gotta be.

20:19

Yeah, that is Boy, that's a lesson. That's an investment. I wish I had done so much earlier in my career. Yeah, I, you know, I would if I had to do over, I would actually get certified as a coach when I was in a leadership position. Because there's nothing more transformative, pardon me, with a team then having a leader who's an epic coach, and knowing how to coach and knowing exactly what your people need, and when they need it. And they need it served up their way, not your way. And you have to understand your teams, you have to know how to apply those coaching skills that is a true Maximizer to outcomes. She has a lot of fun.

20:58

It is but I think that it segues into the next one, which is really important. Let's say I've, I've realized I'm an ass, I take this steps to stop being an ass. I start to build trust, right? And then I put my people first. Now I'm building my epic persona, my coaching capabilities. And now we got to build that doggone team that that badass team. Talk to us a little bit about that.

21:26

Yeah. So lesson six is you know, once and that's the key, you just did what exactly what the book is designed to do. It's all about stacking the lessons, right? So you got to start from with lesson one all the way through five. And then because you're epic coaching, you've got that foundation of trust. Now you're in the now you have the capacity as a leader, to design to recruit to build that badass team. And building a badass team is everything from your recruitment processes, your interviews, your onboarding process, your ongoing coaching, how you integrate them to your team, building what I call a musketeer workforce, to where they understand the culture is all for one One for all, we don't throw each other under the bus. We don't, you know, it's not an egotistical environment, and that those types of bad behaviors will be held accountable and not tolerated. So it's really setting the framework for the culture that you expect your team to help uphold. And then you have to be willing to hold people accountable when they step out of line, right?

22:25

Yeah, but but but again, if if you do the steps one through five, the correct way, then everything else is fine. It just sort of falls into place. Now, many of the conversations I've had, especially right now, as we sort of look at this next normal, new normal, whatever normal that we call it, a lot of companies are trying to survive trying to rebuild. Right? And how do you prosper in this new world that we call it? And what's interesting is that a part of that is you got to make you have to make resource decisions, people human decisions, not everybody, I think pre virus, we are a bit lazy, little fat, little, you know, slow and sluggish. Now the virus, we better be lean and focused and sharp. And that comes down with the team and I like that build that badass team. Those are great questions to have in it. Of course, to do that there's a ton of other steps to be able to follow but we're not gonna we're not gonna but that's in the book is it? Is it is it's absolutely in the book. segue right there, baby. All right, this is an interesting one. Got the badass team. Now you want to create a struggle? Yeah, that? Well,

23:39

here's the thing is this is what got me in trouble, right? This is what caused the CATA cosmic explosion or the bull ride is that I created the struggle I came in, I did a takeover on a team. And I went in I created struggle, I didn't have less than one through six in play, right? So I showed up as an acid, it backfired, right? So that so the premise here is take care of lesson one through six and you can create the struggle all day long, your people trust you, you can stretch them, you can grow them outside their, their comfort zones, you can expand their job descriptions, you can cross pollinate. Now you can leverage and the idea is, you know, I say in my book be like Gumby and stretch them, you know, stretch them into their greatest possibility and let them discover their potential. That's what great leaders do we create more great leaders. It's leadership is not a title. Right? It's an attitude. It's a commitment. It's a behavior. And so anyone can be a leader. And so our can our role as a leader is to develop other leaders. And this allows us to do that.

24:37

Yeah, but and I'm telling you right now, you're not gonna be a good leader, if you're not struggling if you're not struggling each and every day. And if you're not feeling that, and if you're not overcoming and, you know, climbing that mountain and doing the things that you need to do in your week. Yeah, you're not growing, you're not growing at all.

24:54

Yeah, you know, the growth and possibility are outside the comfort zone. It's not inside. Yeah,

25:01

some days I don't want to push it.

25:05

But today I'm not. It's

25:07

a good day

25:09

today. All right, let's go to eight. Suck it up, Buttercup.

25:14

Yes. And boy hasn't this year given us an opportunity to do some of that. So that so how are we? So no,

25:22

no, this is great for me to be an asshole. That's why I really am one,

25:30

we're in a constant state of re innovating right evolution can this is now you know, you go right down to you know your purpose where you say collaborate, innovate, educate, right, and we do it with with purpose and tenacity, right? So these lessons help you do that. And in the in the midst of a struggle or suck it up Buttercup mindset is really when we are in the trenches, and we're going through be at a crisis, that ticket one of the examples I use in the book was the 2008, real estate market collapse, you know, I was in real estate operations under a brand new construction project that was going coming out of the ground ultimately going to be 3000 residences, and boom, the 2008 rug was pulled out from underneath us, right, you had fewer people, loss of benefits of people handing in keys and walking out on their assets, you know, people committing suicide, I both, you know, I mean, it's like, really, really bad crisis. So as a leader, I mean, all eyes are on the leader. And so how we suck it up and present ourselves to our team, they're going to help them navigate, or they're going to collapse. And so it's really important that we know where to go to help get support for ourselves. But we don't get that support from our teams. We get it from peers, we get it from mentors, we get it from our leaders, we don't want to, you know, share our you know, worst fears and drama downward through the organization. We want to empathize, but our role is to support and navigate.

26:57

I like it. I like it. Absolutely. Spot on. Number nine, we're gonna have to zip through a little bit because we're running out of time. So let's do these things. Don't be a kiss ass, please.

27:07

Yes, yes, please don't. Yeah, so I will keep this one short. But the reality is that we have to learn as leaders how to communicate respectfully sugar free in order to get our objectives achieved, and that's a talent, and it can be done, it can be learned, and it's critically important. We know how to do that. Why leaders? Yeah, they need to know how we think they need to know when we disagree, and we need to know how to disagree. last thing you want is an artificially harmonious environment. And if you're a kiss ass, that's what you're creating.

27:36

Love it. Love speaking my language. Be a groupie? Yeah. Don't Don't be a kiss as well be a groupie, be a groupie.

27:45

Yeah. And the groupie part is for your people. Right. So, you know, one of the metaphors I use is you know, when I go to see you know, if I'm going to go to a Metallica concert, right? You know, I'm buying the T shirt, I'm getting in line I want in the autographs, I'm you know, screaming and hollering and acting like a lunatic. So excited and enthusiastic. And I don't even know these guys, right? And so I work with people every single day, my team, I need to be a groupie. For my team. As a leader, they need to know that you're their number one fan.

28:13

I see. I like that. And you're the first person that mentioned Metallica on just real talk. Which is all cool. Don't get me wrong. It's cool. All right, expand your tribe number 11. Expand your tribe.

28:28

Yeah, so the idea here is this was a too little too late lesson for me, I should have been drinking from this Kool Aid a lot sooner, we're better together. Bottom line, we need to expand our tribe. And we need to cross pollinate and share our intellectual capital with one another makes our organization stronger, healthier and more competitive.

28:46

And that's part of that collaborative collaboration mantra. Because you're absolutely correct. You don't have all the answers. No, you might have a little sliver of that pie. But somebody else might have another sliver. And and better together. Yeah, it's on my notes. Good. Now well, last one number 12. love somebody like you. Yes,

29:13

there's a song like that by Keith Urban. It's a great song.

29:17

But that one what's your Metallica now?

29:20

I hate I've diversified the fight with my music tastes. So love somebody like you is a personal story. It's a it's a lesson that I learned from my ex husband who is dying from cancer and who ultimately did did lose his battle. And what was interesting is he was an achiever of life, you know, much like I am he was on the Ferrari gas pedal of accomplishing life. And once you know you are hit with what they call a death row. diagnosis. Perspective changes very swiftly and the education I received from him in his final months that he he fought like hell, but was that There were three things that he found most important that if he could reset, how to do over, he discovered that the most important thing in life was health, and that all that he had acquired, and he had been quite, quite successful. Yeah, he would have given all of it away to have his health. And the reason why he wanted his health was for lesson, the second piece was more more time. So he really wanted time. And the third piece of that was with those he loved. And so the his value system was just flipped on his head. And so that is critically important. So when we think about being badass leaders and getting all lessons one through 11, together, if we're not taking care of ourselves, and we're not taking care of our mental, physical, emotional health and well being, then we're never going to really be a truly badass leader. And I have to confess, a lot of people have challenged me and said, How come that's less than 12? If that's so important, and I said, because it's an autobiography, this is an autobiography of lessons learned. And this is a lesson that I still get to align properly. Because I'm an accomplished author, I'm a gas pedal results oriented kind of gal. And I need to constantly be reminded that I need to take care of myself, and so that I can take care of others. And this is a work in progress for me. So I really invite listeners to put number 12. And at number zero, right, let that be your foundation that you build all other 11 lessons off.

31:25

Yeah, but here, here's, here's the reality guide. I don't think people realize it until they're in that position. Right? Yeah. Yeah. And it's hard not to go through the, the 12. Learn the 11 steps and understand because baked in there is a, like I said, a desire to be other focus, humble, beautiful qualities. And until you have those and see them and experience it. It's hard to even begin to address that desire to health, mental physical, be with somebody and that's, and I always say, Hey, be bold, be brave. Dare greatly, right? Yeah, like your gas pedal analogy. You're going to change the world. But the best part about that hang out with people who are bold, brave and daring greatly. And I'm telling you, you're unstoppable. And it is on and it is exciting. And it's

32:18

rocket fuel.

32:20

It's it's a fun ride. I don't care if he's whatever success means. But it is fun. And I always encourage that. always

32:29

asked me to

32:31

number 12. All right, you asked about there on LinkedIn.

32:35

Yes, you betcha.

32:37

All right, listeners. Now a couple of things. Couple of things that we need to talk a little bit about here real quick. Just real quick. Don't don't don't walk away yet. We're gonna have a couple of links. I think you could get our book right. You could get your book out there.

32:51

Yeah, it's on Amazon.

32:55

That's a must read. And then I think you have something else that is something about the toolbox lesson. Yeah. So

33:02

on the website, one go to badass leader calm. And then check out the toolboxes. Not only are they fun and make you laugh as you read through it, but there's some really fantastic resources there to help you get that selfie in alignment.

33:16

Love it. Alright, leaders. See how I did that that industry? You need to reach out to Michelle rhiness. Now she spells it. Just FYI. Our Ei n e s? Yes. But it's pronounced rhiness. So don't make that mistake, put it there. Type in badass and you'll find her

33:38

badass later, you'll find me. Yeah. And don't forget about the gift page because I did set up a gift page for your listeners where they can download some fun goodies. And so if they go to the website, badass leader.com Yeah, forward slash, podcast hyphen gift. It you're not going to find it if you go to the website because it's only for podcast listeners. So your secret thing on the back the podcast, I think

34:02

I need to have that on my website, right? Yes, she did. All right, listeners. Michelle Ryan is username badass leadership. Is it the organization and I'm telling you she brought the truth bombs big time. Thank you very much for joining. Oh, was a kick. Thanks

34:18

so much for having me.

34:20

listeners. Don't go away. We're gonna be right back. And I'm gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

34:35

All right. What did I tell you, Michelle Reines. Those 12 points are absolutely spectacular. I guarantee you she's got a book out there. You need to get it. You just got to have those points down. You got to live those points. And and I'm telling you, you will not be disappointed. And I mean, she's got a job to her. She's got a great stat card. She's a lot of fun. Alright, Michelle Rines. Now that's our Ei n. e S. Do not make mistake, putting a little comment in there badass leadership. You will find her. All right. Be bold, be brave, you know that I'm gonna do that all the time. Be bold, be brave, daring greatly. You've got to do that more than ever before. Right now, right now, right? You got to do it. But more importantly, find those bold, brave and daring greatly professionals. Bring them in, start to collaborate with them, start to innovate with them, start to educate, and I'm telling you, you're going to change the world. Remember, reach out, reach out to me industrial talk.com I'm here in the waters nice and warm. We're gonna have another great interview right around the corner. Thank you very much for joining the industrial talk podcast. We will be back shortly

The post Ms. Michelle Reines with Badass Leadership talks about why you need Badass Leadership Today! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Stephanie Atkinson – Founder and CEO at Compass Intelligence about “Technology with a Heart and using Technology to Help Students at ElevateOurKids.org“. Get the answers to your on how to help and how to participate along with Stephanie's unique insights and Purpose on this Industrial Talk interview!

You can find out more about Stephanie and the wonderful team at Compass Intelligence and vMarque by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STEPHANIE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/stephanieatkinson/

Personal Twitter: https://twitter.com/stephatkins

Company Website: https://www.compassintelligence.com/

Company Website:  https://www.vmarque.com/

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Rob Tiffany – VP and Head of IoT Strategy at Ericsson about “Technology for Good and using Technology to Help People and Communities around the world at the Moab Foundation“. Get the answers on how to help and how to participate along with Rob's unique insights and Purpose on this Industrial Talk interview!

You can find out more about Rob and the wonderful team at Ericsson by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ROB'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/robtiffany/

Personal Twitter: https://twitter.com/RobTiffany

Company Website: https://www.ericsson.com/en

Company LinkedIn: https://www.linkedin.com/company/ericsson/

Raspberry Technology:  https://www.raspberrypi.org/ 

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo – The Dean of Big Data about “The Dangers of Legacy Thinking and The Power of Hope in Innovation”. Get the answers to your “Culture of Empowerment and Culture of Innovation” questions along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BILL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Personal Twitter: https://twitter.com/schmarzo

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Kenneth Forlemu, Solutions Architect at Infor and Infor EAM about “Using the power of Transactional Data for Insights into your Asset Health”. Get the answers to your EAM questions along with Kenneth's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Kenneth and the wonderful team at Infor by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KENNETH FORLEMU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kenneth-forlemu-6ba5808/

Infor LinkedIn: https://www.linkedin.com/company/infor/

Infor Facebook: https://www.facebook.com/infor/

Infor Twitter: https://twitter.com/infor

Infor Website: https://www.infor.com/

PODCAST VIDEO:

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

More InforEAM Related Podcasts Below:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPTION:

SUMMARY KEYWORDS

Infor, InforEAM, kenneth, asset, incrementally, industry, industrial, platform, transactional data, business, data, Industry 4.0, conversation, users, podcast, customer, existing, health, talk

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast. absolute honor absolutely an honor that you've joined the industrial talk podcast where we celebrate industrial heroes, the women and men of industry, the women and men of manufacturing, and everything in between. You are bold, you are brave, you dare greatly you innovate. When you innovate, I love the innovation side. And you're changing lives and you're changing the world. That's why we celebrate you on the industrial talk podcast, in the hot seat in the industrial talk, hotseat Kenneth Forlemu. Forlemu. Nope, I got that right. InforEAM is the topic. Let's get rockin, you know, what's a great town.

01:12

We had a little family matter to address, not just a friend.

01:19

And we had to go up to Nashville. And we spent some time up there. You know what's so great about Nashville? They've got seasons, they've got great food. They've got great music, they've got great people. It's a great place. So anyway, we had a good time up there. And

01:38

highly recommend if you've put that on your bucket list if you've never been there. Great, great. town. All right. We've been talking a lot about asset management and

01:50

this IoT world that we live in, how do you enable all that? What do you do? You need a platform, you need a platform like InforEAM. And that's the sort of the Industry4.0 enabler you need, you know, you're collecting all this data, and you need a system. But this conversations just a tad bit different. And what makes it so interesting is that many of the individuals that I have spoken to, and we have talked a lot about IoT IoT Industry4.0 edge, everything cloud, you name it, we've talked about it in that space. And it's all great conversation. But what if I want to approach it incrementally? What if I want to take this digital journey incrementally, you will need a system you will need a platform to be able to proceed forward into the future creating that business of resiliency, you're going to have to do that you're going to have to have an enterprise Asset Management System. You know, just put that down? Why not start there? So you say okay, I'm going to start there.

03:00

I understand all about the devices, I understand all about the great innovation that is taking place within this industry4.0, but if I want to just do it incrementally, can I do it with a system

03:15

and and just be able to capture transactional data to get really clear indication on the health of my assets? And the answer is absolutely, positively Yes. And that's what this is about. So let's say you want to go down this journey, you're gonna have to have a system, right? You're gonna have to have a system?

03:37

And can I leverage that system to be able to generate insights into my right into my, the health of my assets and my business on a real time basis? And the answer is yes, you can take existing transactional data and be able to draw from that clear indication of the health of your assets. That's what we're going to be talking about with Kenneth. He is a Solution Architect, I go out to his stat card out on LinkedIn. Yep. Here is the cool thing about it. He's been with Infor right? He is a I want to say a senior architect. Yeah. He's been with Infor for 21 years. Well, so he knows his stuff. He understands what business needs. He understands how to leverage technology to its fullest. Mark my words, you're gonna love this particular interview because we're just, we're just helping listeners and individuals. Take this journey forward this industrial 4.0 journey and how do I do it? There's just a lot of moving parts. But I'll tell you right at the center of that is an enterprise system that you need to put in place and can add system right can add system be able to analyze the health of your overall assets and condition of your

05:00

Business and the answer is absolutely. All right. Let's get a go in with the interview candidate Forlemu, that's fo r l e m EU senior architect. Not many of those guys out there so you'll be able to find him reach out to him on his card. We'll have all the other contact Information at industrialtalk.com. So enjoy the interview with transactional data's on the hotseat. Let's not mess around with that. Enjoy. Alright, Kenneth, welcome to the industrialtalk Podcast. I am so glad that you made time in your schedule to be able to be on this particular podcast and share your sage advice with acid management's. There you go. That's my that's my introduction. How are you doing? I'm doing great. I'm doing great. Thanks for for inviting me to join your podcast. It's definitely the the honors on all on this side. Which is because I got your stat card up there, I've got your, your LinkedIn stack card, I've got your form that you filled out. And I'm telling you, you've got mad, mad street cred out there when it comes to maintenance asset management and and that the InforEAM platform. And I always think that that Infor aim platform is a facilitator of the industry4.0, because it's one thing and we're going to go into this and you're going to tell the story, but I have to get this off my chest listeners, bear with me. So okay.

06:25

All this talk and all this excitement that's wrapped around industry 4.0. And it's like, I've got to go out, I'm gonna do this, I'm gonna do that. But they have no place to put the data. Like, you got to have it. And then when you get the data, you got to be able to sort of do something with it. Not you have to stick in some fashion Yes, site collection of data for the sake of collecting data. Well, it's like digging a ditch, just because I mean, yeah, did I mean did it cosmic transformation is quite quite a quite a big deal these days. Because, as you know, they call it big database is all about it, basically AI

07:03

diligence is days that we can actually manage such unstructured data. Before we get into that. So let's give us a little background on who Kenneth is. And then we're gonna dive into transactional asset health.

07:16

Yes, so my name is cannot follow me I hail from originally from Cameroon. That's in the west part of Africa. I'm came to the States to study

07:27

in 1994 and went get an MBA and join in for 1999. And here I am. Today it so 21 plus years. You're one of the old ones. That dinosaurs Yeah, but boy, do you? You know, that system? You know that? If Have you always been with the sort of the EM platform? Yes. Yeah. So.

07:54

So I started with MPT, which is the right, the brainchild of eating four of em, then progress to, to info E, which I've been using for, for the last, I'll say last 1819 years. So, as you've seen a lot, I've seen a lot. And I've, I've gone through the ranks tools from consulting to project manager to architect which I am today. So it's the full breadth of the implementation. There's no question I could ask you that you don't know. I hope so.

08:27

Because I can imagine you just sort of sometimes sit back and you say, Hey, I was with Mt. Two, we, we had this system, we were pretty proud of it and all this good stuff. And it did a lot of fun stuff to where you are today. And you're looking at what, you know, the cloud suite that in for all of those solutions, how they talk to each other and link and collect data, great insights. I've just, I can't imagine how far that is. But the good news, the good news about InforEAM is that is growing very rapidly, which means that I have never bought to learn new things. So every single release has a lot of stuff that that I have to learn. So it's a it's it's probably I mean, it's progressing very, very fast. So that's interesting you make and we were talking briefly prior to the podcast, innovation never stops, and that he nodes with the Infor em platform. And that's like, that's a pretty doggone robust platform. And it's all evolved point C growing, adding new features every every, every half a year, I have to ask one question I have to where are you getting? Is that internal? Or do you listen to users and user saying, Hey, we really would like this thing to do XYZ, would you? And then of course, create the the you know, yeah. But there's really three areas. We have to have user conferences. Yeah, that we stay users actually share his experiences. We have what we call the product product improvement requests that users customers can also actually submit requests for improvements.

10:01

And then of course, we are on the road implementing em. And we meet new challenges every day, which we need to meet customer demands and customer need. So we all project that back to our development team, reviews them, contacts, industry experts, and then put them in the roadmap was for what is necessary. See,

10:22

once again, as just industry wide, we just never stop innovating. Oh, and that innovation always constantly impacts the enterprise. So it's a beautiful thing, honestly. So it's a beautiful thing. And I bet, I bet you still get to the point where it's like, Wow, that's cool. I That's all it is. Yeah, this in fact, just two days ago, I saw something in E in E info E and which I have not seen before. And I said, Well, that was really cool.

10:50

This is just slightly some new features that nobody talks about, which are very neat. See, you know, and cool is a technical term. Yeah, I might have. Yeah. Cool.

11:01

All right. Before we can really get into the conversation, I want to sort of frame this discussion because this is interesting. I've, I've had the fortunate opportunity to interview a lot of people and this whole industry 4.0, IoT, IoT, edge cloud, you name it all under the industry 4.0 sort of banner, digital journey five, it never stops. Yes. The interesting part about that, if I put my business hat on, is it sir? I mean, do I have to really go down that road? One or two? I have existing data that I just don't even access? I would see. And that's where we start talking about transactional data? Can you sort of outline that a little bit?

11:44

Yes, transactional data for us means that

11:48

this is data which is being created from using InforEAM. So when you capture all your inputs, all your attributes on work orders, whether it is work management, procure to pay, plan to inventory, when you have all that data in the system living in structured data at this point, you cannot use it because you have all the attributes you use it for, to actually use some algorithms, some logic. So business use cases, to actually capture exactly how you want what you want to capture out of the system. So we use our current transactional data to, to develop algorithms to to measure whatever want to measure, in this case, perhaps asset health. And you say that's not even you haven't even deployed an IoT device yet? Not yet. Just looking at transactions with Yes, within the business. And that's great in a work order. That's correct. Can I have my asset registry, Ticket Ticket Ticket Ticket, and I've got data behind it now. But but there's a lot of work that has to be done to get to that point, right? Well, yes. And that's part of the implementation. Because when we go to implement em, we need to do to find out what are the overarching requirements for the customer? What What's your goal? Right? He has, I mean, you're gonna achieve a lot from em, want to make sure that as part of implementation, we're capturing all the inputs that may be used to actually calculate as a health? See, that's interesting, because you can sit there, have that conversation, have that design conversation saying what's important? Yes. Where are the gaps? This is how it how the system sort of deals with it. And to be able to really say, I got a good picture. Let's take this transactional data and create this dashboard, this insight, this ability, and it's really just from the system itself from from a system itself. Normally, I mean, the only edit

13:46

I guess energy would be to, to to come up with the algorithm on watch the finance asset health in your industry, what do you consider asset health

13:55

care differs from industries, but you're glossing over, you've got to put the time, energy and effort in the beginning to be able to do that. Right. A lot. Yeah. And and my, my history and recommendation to the leaders or listeners is the fact that that has to be done. And don't cut, don't cut corners. It can be arduous, painful, but don't don't cut corners on that. It makes I agree. Yeah, I agree. It makes probably the implementation

14:26

far more accessible. And that I think that what you said is very, very interesting because they are different. When we go to customer sites, they are on different levels on their maintenance operations. We are very mature companies. We have companies that just getting into maturity. Those companies are very mature in their operations, the company, the companies that want to make sure that they have all the inputs to capture that asset health are the companies that may not be at that step, same level.

14:58

Just go incrementally.

15:00

Just phase it in, right? We don't have to do everything at one. And phase one, we can go to phase two, phase three or phase four. She can just progressively go into into the implementation to make sure that by phase five, that's where you're gonna end. You have all the inputs actually capital asset health, she doesn't have to anyone. That's good. So you can you can deploy the Infor em platform incrementally. Yes. Wow.

15:29

That's good. And that's what we advise, in fact, because what we've discussed, we've discovered is that many customers who want to get get everything, all the bells and whistles before they actually go live.

15:41

They may never go live. Yeah, they may never go live. You're right about that. That's true. Nobody's gonna know. I'm ready. Let's turn it on. I mean, I and I always tell it with with a very simple example, that's good. If you have a new app in the App Store. You notice they have updates, perhaps every couple of months, and within five years, you have a full fledged update from day one, he was not didn't have all the features. I thought you could have an example. Because you have incrementally added features to mature, make changes along the way, once you get it. Right. See, I like that that's a great analogy. That's a great example. The other thing that

16:21

that exists out in a mature business, you've got legacy stuff, you got legacy systems and legacy data collecting, you know, transmitting devices. Correct. That's all a part of that. Right. You you sort of optimize what they have. Right now. You could do it incrementally. We've already established that. But that would be an ideal situation, like, optimize that existing, you know, portfolio of of, you know, systems. I agree. Agree. Agree. And in fact, that's, I know, we're not we may not talk about that today. But that's the reason we have the info is because we want to be the center of it. transformation that's waiting for wants to be. And that's our goal. And that's in four oh s right. That's info West, and that helps facilitate or connect legacy systems, right? Yeah. Nice. Yeah. See? Yes. So we want to be the center of the enterprise ecosystem, right for all their digital transformation needs. And then once again, you get the transactional data from these legacy systems. And it's able to create greater

17:38

insights and vision into the health of your asset in general as and your organization. Yes, I'm because info is maybe the center of the ecosystem, we can just grab all that data, and putting the data warehouse what we call the data lake, the lake, the lake, and then we can now transform it, and analytic tools to get exactly what you want. I'm always fascinated by the fact that, and many of these mature, you know, manufacturing businesses have all this data, it exists. And it will already Yeah. And then with this solution, this in for Iam solution and the power it possesses, you you fundamentally change that particular business with that platform, I see things that I've never seen before. That's correct. That's correct. In fact, that's why we have I'm sure you've heard of we have the person to write it, the AI the coal mine in for coal mine, yeah, mixed our AI tool.

18:41

So those are the tools that can be used to actually farm this data warehouse to, to get to get exactly what we need to make sense out of the data. I've got to ask the question, let's say and I mean, I've been very fortunate I've had, I've experienced a lot of different types of platform. Sure. Now, you have you mentioned briefly about how you've sort of changed as he gone along and you kept on growing and made him more powerful, more intuitive, whatever, it might be correct. Where's it going? It can it? Can it ever get? Are you 95% there and you know, now you're, you're fighting for the last 5% the incremental improvement, Oh, where are you at?

19:25

I'm not sure that everybody knows where we are. Right? It's one of those things just cost planning improvement, right? I mean, the world is changing, processes change, requirements change, and we just go with the flow.

19:38

You know, so it's,

19:41

what I will say is that it em is very info is very mature.

19:45

product is very mature.

19:48

But otherwise, since things are changing around the world, in terms of processes and manufacturing requirements, we have to pursue that to regulations are coming up, we have to make sure that we build in

20:00

autoregulation tools in there. Yeah.

20:04

Because your platform is that robust and flexible. And the way it's designed is pretty spectacular.

20:11

We talked, we spoke of manufacturers never stop innovating. Manufacturers never stop, and everything that goes into manufacturing all the inputs, they never stop. Right? No. And therefore, you, you have you can't be the system that says, I'm sorry, we can't accommodate that new innovation right there. You can't, yes. Good. Yes. And we also have to be too deadly technology to technology is changing, right?

20:39

I mean, not a few years ago, you know, we had a full revamp of em with what we call html5. Because we had to make e info E. Cloud from agnostic, browser agnostic. So if you already have

20:55

Firefox, we have Chrome, we have Chrome. So yeah, before it was just IE, Explorer. And that was a limiting factor for us. We now if you have any browser, you can use em is a browser agnostic today, because it's a cloud based solution. Jump on that. And I'm just I'm always, I mean, there's just so much

21:21

great things that exist with it in 4am. And not just that in for in general, the thinking that is going on the conversations that are taking place, not just internally, but also externally, the the users and the communities out there, they're just saying, and it's just making your system. Just

21:43

amazing, I love it. I love it. I can tell you've been there for 21 years, and you look like you're 13.

21:52

The good news, the actual good news for my part is that I also had the opportunity to, to work in what we call the service industries with time with info. And what I meant is that I was had been I mean, I was open to, to seeing all that info applications. Right? Click cloud suites, cloud suite, financials, cloud suite industrial? Yes. Our our products are pretty, pretty good. I see that. I have to ask the question. Yeah, I got in for I am, there's a look, there's a field, there's a user experience with it, right. And, and that's all a part of it. Because you don't want it to look like garbage, nobody will use it. And it better navigate well, because nobody will use it. And it's all about, you know, getting people to use it, if they don't use it, and then enter in good Information. And it just sort of, once again, it's a people and culture. And in fact, in fact, that's one of the teams reach out or say that info has done which was critical that after acquiring all these many companies with applications, yeah, they had to make sure that they all have the same look and feel that's exactly. So that's it mainly because otherwise you go to a company, they're using InforEAM and the other person's using this system or application, they wouldn't even tell if they're from the same company. Yeah, right. So we have an in house

23:12

department where the actual job is to unify the platforms. See, I love that heavy because oh, if I had the if I was king of Infor, I'd probably screw it up and it'll be orange over here. Then the other lapper probably green and it would look. I it wouldn't work. It wouldn't work, then. And there's a there's a a look that. Yes. Is

23:40

it's not threatening? And I've been a part of other systems long ago, by the way. Oh, really? Oh, yeah. Long ago. Yeah. And they were awful. Yeah, it's made it quite, quite easy for the eyes.

23:55

And you know, what's interesting, because you have Infor OS. And I remember long ago, taking off my history hat here is

24:03

the biggest challenge was always like, you walk into a client and say, so what about your legacy systems? What's important? What's not what, what do you do if you have that conversation? And there's always the time when somebody says, that's the most important legacy system? I'm never getting rid of it. And it might have been a dog on Excel spreadsheet, who knows right? There, you got to try to figure out an interface between the Excel spreadsheet and your enterprise system by system a mess. No, no, yeah, you sit there and in pain. All right, we're gonna have to wrap this up. I like it. transactional asset help. That is a powerful conversation you're looking at in for em, just through the transactional activity of your business. And let's say the legacy systems that exist today, you're able to pull out some really decent gold nuggets of Information and insights.

24:55

definitely get back to your leadership. I will nuggets of Information and

25:00

assets and insights. Good ever put it on a bumper sticker? Hey, are you on LinkedIn?

25:08

Yes, I am LinkedIn. Yes. Okay. Got a good stack card out there. And I'm gonna spell this out for you. Is Kenneth K and E th. For Lemieux? Did I say the right? That's correct. That's FLR l e m EU yet? And I'm sure there's not many out there that no, I'm the only one that you're the only one on it.

25:33

Yeah, check it out, man. I guarantee it. That's pretty

25:37

good kazillion users of LinkedIn. So

25:41

he's the only one. Is that rare?

25:45

All right. Kevin, thank you very much for joining the industrial talk podcast. Absolutely enjoyed the conversation. Now listeners.

25:53

Do not go away. Stay tuned. We're gonna wrap it up all on the other side of the break. Remember, Kenneth we're gonna wrap that up on for him. All the contact Information will be industrial talk comm Of course. Thank you, Kenneth again. Thank you very much. All right, listeners. Stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

26:21

All right, can afford me Forlemu Oh, sorry about that. KENNETH, I'm trying very. Alright, you can tell he has some mad skills out there, reach out to him on his LinkedIn,

26:32

he would be absolutely happy to connect. Now we talked a lot about it. 4am on this particular podcast, now you have a suite of other cloud solutions within the EU and in for family. They've got the OS. That means in four OS, you can connect to all those legacy systems which I know you have, right. And then you've got also in for Coleman. That's their AI product.

26:56

tell you it's exciting times. All right. Reach out to him, you're gonna have all the Information that you need about Canada at industrial talk comm as always, I'm telling you to be bold, brave, Daring Greatly, and not just you. But I want you to find individuals that are bold, brave and daring greatly. And then you'll change the world. And you're gonna have a great time.

27:19

Everything out on industrialtalk com, have a wonderful day, be safe, and we're gonna have another interview shortly.

The post Mr. Kenneth Forlemu with InforEAM talks about Powerful Insights into Asset Transactional Data appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Marty Osborn, President of Advoco and Infor EAM Solutions Partner about “When Maintenance Matters and the 5-Enemies of Success”. Get the answers to your EAM questions along with Marty's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Marty and the wonderful team at Advoco by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARTY OSBORN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marty-osborn-78ba9b5/

Advoco Company LinkedIn: https://www.linkedin.com/company/advoco/

Advoco Website: https://www.advocoinc.com/

PODCAST VIDEO:

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

More InforEAM Related Podcasts Below:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPTION:

SUMMARY KEYWORDS

Maintenance, InforEAM, Marty Osborn, Advoco, implementations, IoT, IIoT, trusted advisor, organization, conversation, listeners, culture, success, trust, Osborn, team, talk, matter, understand

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, welcome to the industrial talk podcast, absolute honor that you have joined. This podcast is a celebration of you. This is this is where industry professionals come in talk. That's what this is about. And we feature the women and men of industry and the women of men in manufacturing of women or men of technology, and everything in between. Because you're bold, you're brave, you dare greatly innovate, boy, do you innovate. You're not just changing the world, you're changing the lives of individuals in the world. You're saying to yourself, Scott, Hey, who's on the hot seat? Marty Osborn? That's right. He's the president of Advoco. And bear and InforEAM partner. And they excel at implementations and he's going to start sharing the secrets because we're going to be talking about the five enemies of success. Let's get cracking.

01:18

Know what a Advoco means? No one asked him. It means trusted advisor. I think that's pretty cool. And they are man, they they know exactly what they're doing when it comes to EAM implementations. They know when maintenance matters. In an organization, you just can't, it just can't wing these things. Man, you've got to have an organization that is committed to maintenance and doing it right and leveraging technology to create a business of resiliency. So

01:49

I had this epiphany. And I don't even know how to spell epiphany but I know that it's a word and it's like a light bulb

01:56

going off in your head. And it revolves around the InforEAM platform and I've had hours and hours and hours of conversation about Industry4.0 and everything that goes into that hour, they're talking about Industry5.0, but I have all that Information in my head, there has to be an enterprise system to truly facilitate a successful industry4.0 initiative. And that's what, that's what in for em brings to the table. And that's what companies like Advoco, they develop and deploy. Because the reality, let's just, we always talk about collaborating, we always talk about innovation, we don't always talk about education. And you know, you can do that right now. In fact, do it. But the the reality for a business who truly is, is

02:52

resilient going forward is that you're leveraging technology, you have a culture that is committed to really sound principles such as maintenance and and the principles around it. So that God, if God forbid, we have another two fingered, you know, COVID punched in the head, you're ready, because you've got the technology, you've got the the culture, you've got the people in place that knows how to really, truly keep that business rolling, and be able to be nimble, when things like that take place. That's that's the reality of it. And that's what we're talking about. Because I I'm all about, you know, IoT devices. Absolutely. I'm all about edge. I'm all about, you know, cloud, I'm all about all this stuff, this AI ml, all of the things that that 5g, boom, right around the corner right there, right now, things are happening. So there's a lot of technology, a lot of innovation going on out there and you need a system, you need an enterprise system to be able to handle all of that, in a way that makes sense. Not something clunky, not something difficult to manage. But something that's nimble. InforEAM is that particular product and partners like Advoco, and team Advoco and Marty Osborn. They'll make you a success. And I'll have all the contact Information for Marty because you're going to be dazzled by him. Alright, let's get on with the interview. Marty Osborn President of Advoco and team Advoco and we're talking about the five enemies of success now I'm not gonna I mean, I've got it right here. So you're gonna have to, you know, grab a piece of paper and pencil and write it down or push pause, and you got to get this stuff down because he is dropping some wisdom. He's he's got some sage happening here with the with all of these points. So enjoy the conversation with Marty Osborn. Marty Osborn, welcome to the Industrial Talk podcast. Absolute. I mean, I'm telling you listeners out there. You're in for a treat. A very good surprise here. He's one of my favorites. How about that for an intro, Marty. Wow. That's it

05:00

Gotta set the bar a little too high, man. Well, it's not very high when it comes to me my friend. Absolutely. And I really appreciate it. I really appreciate you finding time in your busy schedule because it is a busy time for you and your company and, and and team Advoco. Now, before we get into the interview and getting into the meat of the conversation, give us a little 411 on who Marty is and why you're such an incredible professional and do not and do not mention Clemson.

05:24

I just did well, yeah, you know, I guess Scott, we go back and forth. Because we're both tigers. You're just happened to be the wrong tiger. Yeah, it's been a rough year for the old LSU fan. Yeah, yeah, it's been but but hey, thanks for having me novel. I always enjoy our conversations, because then they're pretty lively, as you said, We'd like to riff off each other. But yeah, again, Marty, I was born and I'm the president and one of the partners that had Volvo. And again, at Volvo in Latin means to call in a trusted advisor. And so that's always been been our mantra with our clients or teams is how do we become their trusted advisor? When we're implementing? In for EA? Yeah. And that's, it's kind of a unique business, because that's all we do. So we don't do Maximo we don't do Oracle, we don't do SAP, we are in for em. And, you know, I think the reason we do it is like to say we know how the movie ends. And that's kind of our, our mantra, and how do we help our clients get the most out of their software and hopefully reach their true potential? Yeah, and the InforEAM product is very, and for listeners out there, EA N stands for enterprise asset management, it is an enterprise solution that allows you to truly get visibility into your asset base, if you're a manufacturer, if you're whatever industry, boom, this is an enterprise system that is both flexible, powerful, and constantly improves, it's amazing. And then you get people like at Volvo companies like a vocal people like Marty, who just met excel at that capabilities. Now. We're gonna have to touch upon a subject matter that is really important to me. And and, and I know that we've had this conversation offline, and listeners out there take a paper to pencil or whatever, computer and keyboard I don't care, take notes on this particular conversation, because we know as well as I do, there's there's certain times when, when

07:22

maintenance succeeds, and maintenance doesn't succeed. And I'm interested in is like, when does like maintenance matter? Like me as a company? When when do I embrace maintenance? And I think it's a great thing. When does maintenance matter? Yeah, yeah, I think it's I mean, it's funny as we've, we've spent a lot of time I mean, Volvo's been 13 years, we've probably believe it or not have done almost 500 implementations and so it Yeah, yeah, yeah, yeah, we get quite a few over the past. Yeah. 13 years believe we went back and started counting and, you know, you start to look at, you know, a challenge kind of in front of us is how do we help our clients, right, live up to that true potential, and, you know, to deliver that results. And so as we started kind of digging into this,

08:19

we just really kind of came up with that theme is when maintenance matters, that seemed to be the differentiator. And Scott, you know, I mean, we get in the purchasing world, right? There's requirements gathering, there's, there's RFPs, and there's demos, and there's all these things that try to help you build success, yet, no matter how much time they spend on it, I mean, there's statistics out there that over 50% of em projects either fail or fail to hit the mark. And so it kind of drives at us and saying, How can we, again, be better than that? Yeah, and you know, as well as I do, I've been at a number of facilities and a number of places around the world and all that good stuff. And, and if I ever have a conversation with the maintenance team, yeah, they'll say maintenance matters, but they still have issues with maintenance. Yeah. And that's, that, to me is an interesting what, what, what looks like I have what looks like for me in in the world of business in the world of maintenance, that I demonstrate what matters, it matters to me. How do I demonstrate that? Yeah, well, it's a it's a great question. And, you know, it's funny is one of the things we always say is, companies can't meet their goals, right, or their objectives if they don't have safe reliable equipment. Right. If that truck doesn't deliver the chips or deliver the Pepsi's or that machine doesn't cut the beef or whatever it's trying to do. We can never meet our goals. And so what we find is from a maintenance side is

10:00

Does that make it matter? And so I think you start to dig in. And what we looked at is, you know, in the organization getting people involved in so we actually came up with something we call the five enemies of success, right? So, you know, maintenance matters when you go through these five enemies, or these sort of five checklists. And I think they kind of help you distinguish what you need to do to be successful. So this is interesting, because you'll have this conversation with, when you sit down with a client, right, you still they're walking away, they're sort of saying the right terms, but you still have to determine you and your organization have to determine if maintenance truly matter, because it is, it hinges upon your success, the success of the implementation, and as well as your client success, which is the ultimate

10:53

goal is to help them succeed in whatever they're trying to accomplish. So these are the questions you would ask them. Yeah, so these are things I think, kind of boiled down that, that we see kept companies from reading, you know, meeting that overall objective, and, you know, it's gonna be silly, but number one is very simple. But does your product have a name or an identity? I don't understand that. Now. Do you think that that is the case? Come on, believe it or not, I mean, we name our dogs, our cars, our boats, our, our,

11:27

you know, everything around us, but we don't really name our projects, right. And so what you kind of need is that rallying cry, so if maintenance matters, and it's funny about scale crack up, but if you walk around a plant, or an operation, you'll see a quality banner, you'll see a safety banner, you'll see a mission statement. When have you ever seen a maintenance banner?

11:55

The banner I always saw was that one that had that cheesy mirror saved guesses on you. Yeah, and and so what we started to do is we looked at what the clients is, how do we name that property, give it an acronym that gives maintenance of purpose, something that they can rally around. And so as an example, and I'm wearing my shirt right now, but it's pride, right? We love pride, maintenance. And pride stands for people really interested in delivering excellence. And so, as we start this project, and you go to do your em project, it just can't be while we put a piece of software, you know, it does fall flat when you put it that way. It's like, Yeah, we did an enterprise. So what is that, man? Nevermind, I gotta go eat a sandwich. Yeah, well, we have a kickoff meeting. And there's no rallying cry, there's nothing there. And so right at the beginning, every project is we like to name it. And so pride maintenance is a name we use quite often. And we actually will create a banner. And when we go live, everybody signs in and says, We're committed to this, not not only the VP of manufacturing, the CFO, we've had presidents all the way down, which tells them maintenance matters that this is important in the process. So to us, just simply step number one is name your project. And the best graphic ever saw was a banner they put over the maintenance store and said pride starts here. Right and interesting here. And what I what I said, it's because many of these challenges always occur, you got to get that executive to buy in at executive to say, Yeah, I want to sponsor support, do everything I can and, and be at the forefront of my thinking. And given the fact that you're your name of the project, you're, you're creating a buzz around it. Like it's like internal marketing, you're creating a buzz around that, that that project and getting that President getting that BP getting that executive to sign off, that sort of in essence says you're part of this, so don't let us down. Yep. Yeah, like I said, we got up, we kind of poke it does maintenance matter, doesn't really matter, we'll poke you, but we'll look around where is that banner? Whereas because again, maintenance, you know, they've always kind of feel like are they invited to the table, that kind of stuff. So to me, just number one is do your projects have names? Do the your maintenance team have an identity? And when they do, right, that pride exudes in everything that they do, and that's what we want. Number one name that name, your projects, sound, Game Show, name and name and so, this one again, and these are all kind of basic stuff, but number two is other right people involved, you know, right from the get go, who's on your team, right, who is involved in, in the project, you know, do we have representation from the asset management group from the AMA

15:00

Roll group from the purchasing group, you know, from the IT group like, we believe that there's five kind of key stakeholders from asset management to the work order groups to MRO, purchasing, and it. And when all five are represented, and they're on that team, and they're part of this, then that's when the magic happens. And again, you will always see that battle, either see a maintenance team, or we'll see an IT team. But do they really, are they coordinated? Yeah, and you're right about that. And I've seen it all too many times where it's, it's, then all of a sudden, it just sort of evolves into an IT project. And then it's shoved down the throat of the people in the field, and then nobody likes it, and everybody in it. And then all of a sudden, it just sort of implodes, because we weren't a part of the process. But that's, that starts with your number one, if I give it a name, if I get real executives, leadership, then I'm going to me executive person, will then make sure that I have the right team in place representing the organizations that have a vested interest in the success of this implementation. Yeah, I was I always chuckle because we, we always talk about change management getting, like the users the change, and it's not the users, it's usually the leadership team that needs to change. But they got to believe that this is important, and that this is mission critical, and that they can't reach any of those company goals, stock price, anything else without it. And so, yeah, getting everybody involved. And it's not just this maintenance project, like let's tuck it away, let me let me sort of point this out. So you're going down this road, you're sitting around, you got a bunch of people in a conference room or whatever, you're, you're choking on some sandwiches, whatever it might be. And when does your little red flag go up? And you're saying, Hey, guys, hey, I'm just telling you right now, I think we have a gap here on the team, we don't have the right people, we're missing x. And make sure that at that moment, you're making sure that everybody's buying in, but you got to get that team, if you don't have the right team, you're gonna fall apart. Do you ever just step in and say, guys, this ain't gonna work? Oh, absolutely. And I think it's right from the get go, we'll start to even look at who is represented who's not because we also know if the CFO or the VP of Ops, um, somebody asked me, and this is kind of funny, but how do you guarantee your project I said, I can guarantee ROI in every project. And it's easy, right? I just take it out of your budget.

17:33

Right? You just take the money out of the budget, but what that does is everybody wants a project. And the minute I say, we're gonna take the money out of your budget, then we're like, whoa, wait a minute, right. Right. Now we get to the crux, right? Now the VP is really saying, or the maintenance team is does this matter? If you're saying I'm gonna have a return on investment of x? Are you willing to give it back? Because savings only occurs? If I don't spend it right? What did I say the easiest way to double your money is take it out, fold it in half and stick it back in your pocket.

18:11

And so I think that when maintenance matters, again, we look at the ROI. Yeah, we look at our budgets, and if whatever our project is, it has to pay for itself. And so with the right people, those become the right conversation. Yeah, and I think you're spot on on that. And I think that just the principles behind it. Now in for em, what you're trying to do, you're trying to create greater insights to keep that asset up and running, producing whatever you're producing, bottom line value, all of that stuff is real important. And being able to

18:45

strategically pull assets out and do the maintenance on them at the right time, that minimizes the impact to the overall organization and that those things is key, and you can't help but have real return on that investment. All right.

19:00

So, you know, I think number three is it's simple is that you put the how, in front of the why.

19:09

And you got to think about this is how how, how, how right, how are we going to do this? What are the features? What are the requirements? How, when in actuality does everybody in the organization know the why why are we doing this? Right? You're saying put the how in front of the why or we'll do the live sorry, put the Y in Okay, you know, yeah, you know, what the why in front of the house? Yeah. Okay. Yeah.

19:37

I just ordered the hell out of you. Right. Just that in there. I'm going with it that makes no sense. I guess it's you put the house in front of the why that's when you fail, but why needs to come there. But yeah, it's Yeah, yeah. And it's we get so caught up in the how right and the detail and that's maybe the engineer in us, it's maybe the technical side, but it's back to you.

20:00

Number one is when we name a project, it's tied to the why it becomes that rallying cry, and we understand is, are we trying to drive greater? You know, output? Are we trying to create greater efficiencies that we trying to, you know, reduce the cost or visibility? And, you know, it's, um, a lot of times it's amazing again, we go through these RFP processes, and they're just how, how, how, and never right. How are you doing? Why, why? Yeah, and it's interesting, because

20:33

you're spot on. There are many all of the conversations. It's not that it's, he better understand the why you're deploying a system like this, then you can say, yeah, we're all bought in on the Y, because the Y does, you know, that's Yeah, thumbs up on the Y. And then you can go and venture into, well, we got the Y. Let's figure out the how. And I think that that's your right. I mean, I've been on so many projects, how do you do that? How do you do it? I want to know why. Yeah, how do you create a work? Or how do you do this? How do you do that? Right?

21:06

are you what are you really trying to you're trying to build a more reliable operation? Right? Are you trying to streamline the way we pass things? You know, around? Are we trying to get better planning better scheduling better? You know, again, we're in a very interesting time, when equipment and technology right equipment is getting so automated, you know, getting so technical? And again, is is it tied them? Well? How do we fix this stuff? Where do we find manuals? Where do we get this, this detail? So yeah, I think it's really, yeah, and I'm telling you, right now, if the system is configured, if the system is configured to your why, right, and you're trying to be more efficient at the ability to be able to gain insight, collect Information. And and, you know, the old way, hopefully, the old way is that you're wasting a lot of time trying to find those documents, wasting a lot of time doing what do you need to you think you need to do when a system can make you more efficient? I mean, it's it's imperative that you have to understand that Why? Yeah. Am I talking people in culture right now? Just FYI. I mean, it's shocking, right?

22:18

But for some reason, we get into software, and we follow this manual that just goes back to 250 requirements. Yeah. And half the time, we'll look at a requirement and say, why is this important? Right? I don't know. We just

22:36

have that conversation. Why is this? And people are going? Well, well, it was. It's a and they just stuttered and stammered through the whole thing. And it's like, yeah, you don't need it. Right. And again, it's just back to that rallying cry when, when people know the why. Right, the maintenance team becomes more engaged, right? They become more a part of the organization. And it really ties things together. And so yeah, we love that conversation. And so that's number three. Number four, again, and this one, we see it and again, it's tied back to I think these all are intertwined is there's just a lack of bias. Right. And, and it's, it's weird, but I always use the example and you'll laugh as we started rolling out like mobile. In the technician goes all this is too hard. And the people are like, the leadership's like we can't do it. The mechanic says it's gonna take too long. And I use the example of the ATM machine. If I asked a bank president, what do you thinks of an ATM machine? What's he gonna say?

23:39

That's it. It's it's a great thing.

23:44

It adds the productivity and I think it's a great.

23:49

I use it because I don't want to talk to anybody. And it's a fantastic thing for me. Yeah, it's great. But you look at a bank, President bank manager, why do they like that technology, right, and let them serve their customers quicker. It allows them to process things more. If I ask a customer like yourself, and you think about it, what do you think of atm? Right? I have access to my money. I don't have to talk to anybody. I can deposit checks midnight or six in the morning, right? whatever I want. Yeah. But if I asked a bank teller, what do they think of ATMs? What are they gonna say?

24:24

No, they don't like it because it's their job, I guess. Right? So their bias comes in. And at first they're like, Oh, it's going to take my job. So Oh, it's too complicated. It's, you know, customers are gonna have problems and all this stuff. And the irony is there are more bank tellers today than there were 10 years ago, even with a deli. But what happens to be well, they will you see more and more smaller banks out there, but what does the teller become? They become more customer service, right. And as you come more deal with the problems and I think when we get into

25:00

The technicians by providing them the tools, it's not taking their job. It's just making them more customer service to the assets and that kind of stuff. And so I think, you know, when we talk about buy in, I think we can talk about it from the organization, and that they have to understand and I, Seth Godin has a great line says in search of familiarity, yeah, we we go to work to be familiar, we drive the same way we go to the same office, when I go to church, I sit in the same Pew on the same side, right? It's, you know, it's in search of familiarity. And so when we go to roll technology out, people will use code words like, well, this is not user friendly, this is going to take too long. You know, when in reality, what they're just saying is, I don't understand, I feel kind of dumb, you just need to teach me and so that whole buy in needs to understand that there's going to be challenges, people are involved in that when we're sold on the why we're sold on the tool, then it's going to be great, but so many projects fail, because they'll pull the plug or Yeah, you don't have to do that. Or, you know, it's not important we close our work orders out or, you know, it's not odd that I got 1000 work orders in backlog. But see, here's the deal. If I'm following your process, if I'm following the enemies of success, and and I, I get I named my project, right, and I get people to sign a banner, and there's a lot of lot of fanfare, that internal marketing, and if I, I, I have some sort of get the right people, right, that conversations happening, I shouldn't have a problem with lack of bias. Right? I should, that should not even be a part because I've done my part, I understand my why I've got the right people involved. And I've made my project. Yeah. And it's funny, because we've actually got to the point where we were struggling on the implementation. And the senior leadership was struggling, and we reminded them of the banner.

27:04

Right? How do you get the number four, you remember number one, and it's amazing once people signed in, early on, we got that initial signature, and then there should be the buy in. But again, every day, right? There's just forces that are always against us, there's people that are gonna challenge and, and we just have to keep remembering that. And it's interesting when you go to a meeting, and everybody nods their head and doesn't say a word will actually walk away and say that was the worst meeting we ever had. Because we have a thing you've got to weigh in, to buy in. So if you don't worry, you don't challenge if you you know, think about anything that you really care about. You always weigh in, right, wrong or indifferent. You might say, Hey, this is too many steps, or we have a four step approval process. We're never going to do that. Right? Right, that tells me you're bought in just by the fact that you brought that up. And now we can deal with it. But if you just sit in a meeting and like, right, the worst scenario is you walk away, this will never work, but you don't speak up, then typically you don't really interesting because I feel the same way. But I've never used it in such a way that says weigh in is buying because I if I'm not getting people peppering me with questions, like Hey, what about this? What about that? I know that then I'm not doing my job. I'm not creating interest. I don't know what I'm not doing it. Yeah. And it always bothered me. He's like, you guys don't have anything to say. They all just smiled and

28:41

I think this is the greatest since you know, greatest thing since

28:46

then. That's a pearl with that sage advice right there the listeners out there. You get it? Nobody weighing in. nobody's buying in baby. They're going back to their where their cubicle. Business as usual. Yeah. Five. All right, number five. And this is the, you know, the, the one I think brings it home, but I but and this one's the hardest one is you have to have a culture, you know, or if you have a culture of culture of distrust, then that becomes an enemy. Right? If teams are fighting each other if teams don't believe that people in the same room have their own best interest. Yeah, then it will fall down and, and trust is one of the hardest things in the world, right? Trust is and I say it's not a bank account, like you can't, you can't build it and you know, it's simple Golden Rule, right? Treat others you want to be treated, but I watch organizations and they just go at each other. Right? They attack each other. And, you know, we have to the operations has to have a trusting relationship with the maintenance team. That's going to get it done that will do it properly. And quite frankly, maintenance teams and it's why we

30:00

Love the word pride is maintenance teams will talk about well, nobody you know, trust us, they don't you know, they give us the equipment, it's broke, they'll give us all your excuses. But have you earned that trust? Have you done the things that makes production? say, Yes, I can give it to you, you'll give it back to me in the right, in better order and on time. You know, it's interesting when you bring up culture, right? I mean, it's just, that is like, an iceberg, right? You can see some of the things but boy, there's a lot of stuff underneath that water that iceberg. And

30:34

I find, sometimes, if you have a culture that doesn't trust, Mistress doesn't whatever.

30:42

Everybody's trying to protect their Little Kingdom. Everybody's concerned about, quote, making a mistake. And you always have to, you have to remove some of that. Because people are not going to put themselves out there. If that culture is one that pounds people over the head for making a mistake on. Oh, you know, I'm not going

31:04

to head down low because I don't want that to finger death punch on my head. And that's sad. Because the fear of failure, the fear of making mistakes, the fear of being pointed out, whatever you want to call, it

31:18

really impedes the opportunity of success. It just does. And I always get down to the point, Marty, is anybody gonna die? No, just try it out. Make it safe, of course. But yeah, but that that you're absolutely right, that culture is is God. And it'll it'll, I would imagine, correct me if I'm wrong, it sort of swings. It's like, yeah. Oh, yeah.

31:44

You know, and, well, there's a pyramid that that's explained. There's a book called The advantage by Patrick lencioni. And it's probably one of the best things around trust. Is that at the bottom, when you start with trust, the next layer is how do you handle conflicts? Right? And it kind of goes back to weighing in the bias, right? A lot of people won't weigh in. Because they're afraid, right? Of repercussions under the trust side. And so healthy organizations always Trump the smart organizations, right? You can have a bunch of smart people. But if they don't have trust, and they can't deal with conflict, right, they can't say, hey, yeah, I screwed up, or Yeah, that was a mistake, or can we do it when you have that conflict? And if you can have open dialogue, open conflict, then you can start to get to commitments, right. And the next, once you get commitments, that then goes to accountability, which goes to results. But trust always is at that conflict level. And if you think about it with your best friend and think somebody said, you know, they're a true friend when they still like you, and they know who you are. Right?

33:01

Thank God or you could just be me. And I have just friends that are virtual, and then I shut them down. And yeah, and I go to the ATM because I don't want to talk to anybody. Yeah, so trust is, and it's a two way street. And it's huge. And so I think that's why it's number five. And it's kind of the last one that is the hardest it has me is if there's a culture of mistrust, if there's a culture and I hate to say of abuse and verbal abuse, yes, you know, then people are just going to shut down and you know, they're going to use words. It's not my job or though you words that, Oh, this is too many steps, or that they'll give you code words, that doesn't actually say, I don't want to do this, because nobody's going to look at it. Or, you know, nobody will matter. Or you want to put a maintenance system in and you never give me the equipment. So if you're never going to shut it down, and then it breaks down in the yellow, the maintenance team, well, does maintenance really matter? Or is it just it happens all the time? I guarantee you that fingers pointed, like why did that pump? Right? Right? It's a maintenance problem, right? And it's like it happens all the time. These are huge. I mean, as you start to dig into deep Okay, listeners, right, again, these are five enemies of success does Sure. Did you know people don't name a project? They just don't name it. There's no real personal element to it. Do you have the right people in place? A lot of people don't they just sort of run these projects. They there's good people who have spare time. And that ain't gonna work, right? It's just not gonna work.

34:34

Do you understand the why? First, as opposed to the house first. So don't rent the house first, do the why first, and then lack of buy in which just blows me away? After you go through one through three. I can't believe you have lack of buying but we are human beings. And we have different cultures. And then the last one, of course, culture of mistress that'll just keep on, man. You'll stub your toe on that one all the time, too. Yeah, yeah. I you know, I think when we

35:00

Bring it all together. You know, we always said there's nothing worse than fear and uncertainty, right. And as people get into these projects, you know, they have all these things. And so what we do and what we try to do with our customers, as I mentioned earlier by being in for an in for em only is we know, I only like to say we know how the movie is going to end. Like we know the code, we know the words. And when we do that, it helps us understand where we are, and hopefully we can take us through that process. And again, sometimes people are looking for Well, do you have planners? Do you have schedulers? Do you have this? Do you have a clean start? I mean, they're all important things. But without these five, the rest of the stuff? Yeah.

35:48

And I'll just sort of throw this out there is 500 plus implementations. You got some street cred out there when it comes to these bad boys. That's pretty serious stuff. Yeah, because you've seen it all. I guarantee you, you've seen it all. And then some guy, well, every day you get amazed and look even even now with COVID. Right? Yeah, you know, there's a thing we always say, the rent is due every day. So things always are changing. And you know, how we evolved. But even in today's world with zoom with the tools, you can still follow these things. And in some cases, like we have a rule, we always have our cameras on at Volvo. Always, because it's the respect that I think we need. And when we get into these projects,

36:36

there is a level of intimacy that in some cases, you can get in zoom that you can't get. Right. Yeah. But but but but if I'm looking at you, yes, you're looking at me, I'm looking at you and you can't Don't look away. I could see that. But it's it's the ones that are silent off of the back that you can't see. Yeah, that to me, I can, I can see you now. And I can sit there and chirp at you. And you better be ruining my face. And are you active out there on LinkedIn? I am. I am. So yep. Marty Osborn and, you know, again, I publish a weekly blog called Marty's minute on leadership. And, you know, these are just one minute stories about things. I've read things I've seen her that I can share with you. So yeah, www Marty's minute calm. And it's my favorite thing to publish each and every week. And, by the way, I'll share with you one story and I wrote something that's and I heard this through somebody that said, If you weren't afraid, what would you do? Right? It's kind of a great article. Right? It's a question and it talked about a guy who came home. He was struggling, got laid off from his job despondent and somebody looked at him and said, If you weren't afraid, what would you do? And he said, I'd go back and get my degree, went back, got a two year it degree and then had the career, you know, and how great it was, but I was doing an interview with Tammy Riley, who's the reliability head of

38:12

em at Starbucks. Yeah. Super person. And I asked her that she's landed on aircraft carriers. Yes. I mean, holy crap. You know, our mom asked her when she was 18. And said, said, Tammy, if you weren't afraid, what would you do? I mean, what a great super your mom to ask you that question. And she said, I want to land planes on aircraft carriers, like, Okay. And guess what? That's what she did. And so,

38:41

yeah, I think it just kind of ties all this stuff back together as, as, as teams as people, you know, ask yourself, if you're not afraid, what would you do?

38:53

I'm writing that down. Because I like that. And it does it. It makes you sort of go, you perk up. You're like, yeah, that's an interesting question. I might have to think through it. I don't even know what I I would probably do podcasts if I wasn't afraid.

39:11

All right, reach out to mark.

39:14

You're awesome. Again, awesome stuff. Okay, everything. listeners out there, you know, you're not going to go away because we're going to wrap it up on the other side. We're going to have that link to Marty's minutes. Absolutely. Because you must connect there. Marty, you were absolutely wonderful. lead vocals a great company. And I didn't know it meant trusted advisor. Yeah, call it a trusted advisor. And that's, you know, our goal is each and every day is how do we earn that title? And, to me the greatest compliment we can get as somebody says that we were their trusted advisor and that's that's what we strive for. It'd be tough working for it. Okay. You know why? Because you never, never you never let up. Like I couldn't. I couldn't even relax. Here it comes and goes, Marty, man, I better look like I'm busy.

40:00

Alright guys, thank you listeners. Hang tight, we will be right back. You're listening to the industrial talk Podcast Network.

40:15

All right. Two words. Marty Osborn put that down on your book right now right now and reach out to him. So you go out to the stack card on LinkedIn, boom, Marty Osborn, maybe a few more Marty Osborn's out there, put a comma Advoco ad v. o, CO. And you'll find him. And boy, you'll talk about a wealth of knowledge, Polish Nike. He's amazing. So I'm going to have all that contact Information out on industrial talk.com. Of course, you'd have to, and and definitely remember, five points, those five enemies of success. Don't do it. Anyway. As always, let's be bold. Let's be brave, let's dare greatly. Let's be committed to changing the world. That's what we're all about. And then that second little effort, find people who are bold, brave and daring greatly, you will not be disappointed. And you guys are just going hand in hand going forward to changing the world. That's what we're all about here on the industrial talk podcast because it is a celebration of you. Take care, we're gonna have another great conversation right around the corner. So be safe. We'll talk later

The post Mr. Marty Osborn with Advoco an InforEAM Partner talks about When Maintenance Matters appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lisa Ryan, Chief Appreciation Officer at Grategy about “Powerful Strategies for Retaining Your Valuable Talent in This World of COVID19”. Get the answers to your “Employee Retention” questions along with Lisa's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lisa and the wonderful team at Grategy by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LISA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/asklisaryan/

Company LinkedIn: https://www.linkedin.com/company/grategy/

Company Website: https://lisaryanspeaks.com/

Company Facebook: https://www.facebook.com/LisaRyanSpeaker/

Company Instagram: https://www.instagram.com/lisaryanspeaker/

Company Twitter: https://www.twitter.com/grategy

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Lisa Ryan Chief Appreciation Office with Grategy Talks About Successful Employee Retention Strategies appeared first on Industrial Talk.

The post Xcelerate20 Features Klaus Blache with The University of Tennessee and Need for Resilience in Implementation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20! Home to 3 powerful iconic brands – Pruftechnik, eMaint, Fluke Connect and Accelix. (that right-the guys with the black and yellow tools are FAR more than just hardware!) Join forward-thinking maintenance & reliability pros as they gather, learn, get inspired and become resilient. On air we are speaking Suzane Greeman, President and Principal Asset Management Advisor at Greeman Asset Management Solutions about “What does a resilient career look like”. Below is a quick summary of Suzane's Xcelerate20. You can find out more about Suzane by the links below.

What would it take to have a profession or career that outlasts roles and transcends companies and industries? Can you experience professional fulfillment, while maintaining relevance to your stakeholders?

Many professionals would love to do so but are unsure of how to get this and how to sustain it. Yet, the making of a resilient, timeless professional that can mitigate risks associated with relying on a single company or role, needs to be holistically planned. Sounds obvious, but what does holistic planning of one’s career involve? It requires partnership with one’s self.

In this 50-minute speech, asset management strategist and author, Suzane Greeman will invite participants to journey through some lessons that she learned at the “University of Hard Knocks”. She will share some important elements of a timeless career and key steps that she has used to partner with herself to develop true resilience in professional life.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SUZANE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/suzane-greeman-asset-mgmt-exec/

Company LinkedIn: https://www.linkedin.com/company/greeman-asset-management-solutions/

Company Website: https://greemanassetmanagement.com/

Company Facebook: https://www.facebook.com/GAMSINCASSETS

Instagram: https://www.instagram.com/gamsinc_assets/

Twitter: https://twitter.com/gamsinc_assets/

SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT – YOU WILL NOT BE DISSAPPOINTED!

Xcelerate20

PODCAST VIDEO:

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, asset management, risks, talking, Suzane, assets, collaborate, organization, listeners, career, work, Reliability, resilience, opportunities, reached, company, resilient, business, Xcelerate20, certification

SPEAKERS

Scott MacKenzie, Suzane Greeman

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Hey

Scott MacKenzie 00:21

there, welcome to the industrial talk, podcast, absolute honor, once again, that you have joined this platform, this industrial talk platform that features in it does features the women and men of industry, the women of men of manufacturing companies that get it done, they are bold, they're brave, they dare greatly. They're changing the world through innovation. They constantly think that's what they constantly do. They never stop. And they never stop saying, How can we help people? That's, that's the biggest part. They're making my life better. And I guarantee you they're making your life better. Even if you don't notice it. They're making your life better. All right, who's in the hot seat? That's right, her name is Suzane Greemen. That's gr e ma n. She's got a lot of pep out there. She's exciting to

Suzane Greeman 05:03

Oh, my goodness, Scott, thank you so much for having me. I I'm still laughing from our last one. And that was fun, wasn't it years ago.

Scott MacKenzie 05:14

If you can tell in her voice, she's passionate about what she does. And she's she's infectious, in a good way not infectious, like a COVID way.

Suzane Greeman 05:23

Thank you.

Scott MacKenzie 05:25

Why would I use infectious in this world that we live in pandemic? No, she's not COVID. She's a good infection. Yeah. Whatever that looks like.

Suzane Greeman 05:36

All right, but I'm really excited to be here. And thanks for having me again. And thanks for working with us to get Xcelerate20 2020.

Scott MacKenzie 05:47

That's an exciting event is virtual, and they're, they're a Fluke. reliabilities doing a lot to make that event really spectacular. And you to make that happen. You're one of the keynotes.

Suzane Greeman 05:59

Yeah. And as I'm quite pleased that and, you know, when Donna reached out and asked me if I duet she got on the phone, actually. And I thought, well, first of all, I can't say no to dawn. I can't say no to flute. But it was such an interesting prospect, because then I asked her, What was the theme that she was working with? And she mentioned that resilience? And so I thought, Okay, how about, if I were to talk about building a timeless career, you know, and a timeless career is about resilience in your professional life. But that comes from something that was so partnership,

Scott MacKenzie 06:38

self partnership, but before, because that's, that's great stuff. And let me just sort of what got you to this point, give us a little background on who Suzane is, by the way, she spells her name, Su z, A and E. So don't go out there and say, Scott, I can't find her. Just spell her first name wrong.

Suzane Greeman 06:57

Oh, oh, my goodness, I didn't even think about that as a possibility. But yes, oh, yeah,

Scott MacKenzie 07:03

I do. Because I'm a paid professional. Make sure that you get the biggest bang for you know, this, no, this is all fun. So give us a little background there, Suzane, real quick.

Suzane Greeman 07:14

So I myself, I'm an engineer by by discipline. And I've also gone through and done like my MBA, because I wanted to learn about all aspects of of my professional life. So I mentor the business side of it as well. And I've done quite a bit of other asset management certification. So my line of work is asset management. I have a company and that company delivers asset management, consulting, education, and really advisory services coaching for our clients. That's that's what we do. So it's along the lines of asset management. So just before I'm gonna interrupt real quick define asset management, what do you mean by that? So what we're looking at with asset management is how we manage our assets to deliver value to our stakeholders. And it really comes down to that if you start from the perspective of value, then you work your way back to assets that you're supposed to have, then that dictates how you manage the assets that you have, how you look at asset turns, when are you supposed to be changing over assets, because you want to be sure that you're not miss miss? Well, spending money in appropriately put it that way, especially, especially now, nicely,

Scott MacKenzie 08:32

better have those hot guys going and making sure that you're spending the right money at the right time with the right asset, start talking about assets, we're talking about a pop about that thing that is important to either your manufacturing, whatever your base that we're talking about,

Suzane Greeman 08:48

right? So we're talking about, you know, your quiet, right, all of those types of equipment, but you're also talking about infrastructure that you walk on infrastructure that delivers your water takes away your sewage, you know, we're also talking about data, we're talking about your it network, we're talking at some point, even about your human assets, we're talking about intellectual property. So it could be like a wide variety of assets that that companies are, are looking at. So the most important thing is if you start from a perspective of value, then every single transaction every every, we call them investment decision that you're trying to make, whether it's big or small, you always examine the question of value and whether that is of best value to the organization and to its its stakeholders.

Scott MacKenzie 09:37

It's so interesting that you bring that up and when we start talking about asset management, some people have put on their financial hats and and I think it is a perspective of value art and I'll look at it I'll try to simplify because I am not. And I repeat you listeners out there. I'm not as smart as Suzane. So I always have to simplify down to the real so

Suzane Greeman 10:00

You you've been well question to remember that every time you say something funny remember how much I my capability to laugh is tremendous. So just remember that.

Scott MacKenzie 10:10

That's why I'm doing it. Definitely. So I look at it this way two things, is it? Is it something that's going to make me money? or save me money, right? And I can throw in safety and I can do all of that other stuff. But really, when we start talking about what has taken place within this pandemic world is this next normal, whatever we want to call it. I'm laser being focused on how do I retain the right talent? Right? How do I manage my risks, or build a wall around and get rid of that risk? Save money, make money, right, and to create a business that has some level of resiliency? And that's all you're talking about? quite frank, right? And you're not saying it from? You know, I mean, everybody, everything's an asset.

Suzane Greeman 10:55

Yes, everything's an asset. And, and I'm glad that you broke it down. Because in my books, that actually comes down to two things that comes down to what level of performance you're trying to get out of out of your assets, which aligns with whether it's a part of values, not all of that. And then the other part is, what risks are you trying to mitigate. And I like to leave cost them finances out of it to the end, because cost and so on, can't be directly controlled. So ever, all costs are related in a business, such as an asset dependent business costs are related to either trying to deliver performance or trying to mitigate risks. Where I think we misstep a lot in organizations is that we don't take a wide enough approach to risks. And it's one of the lessons that's coming out of COVID. So in asset management, you know, I look at risk in a three dimensional way. First of all, there is things we call them external threats. You You can I want to say you can do something about it, but you didn't create it. The company didn't create it, they didn't create it. How about

Scott MacKenzie 12:07

how about an example of that as being COVID-19?

Suzane Greeman 12:11

Exactly.

Scott MacKenzie 12:12

Nobody had in their business continuity plan, that there was a global pandemic, and everything, everything would shut down.

Suzane Greeman 12:18

Exactly, there is COVID-19, which we can see. However, there are other things like your regulators, they're things related to laws change, and those things that you can't do anything about climate change, you didn't create any of those things your assets been created, but yet, your assets and the organization itself have to build resilience against them. And then we have the second dimension risks, no, that are created by the organization. So this has to do with lines of defense of the organization not being in place, missing systems, missing procedures. Yeah, incorrect application of talent, incorrect ways of doing things. So those kinds of risks are created by the organization. And they're not specific to any type of assets. And they can only be fixed by looking at systems processes and culture. So that's the risk created by the organization. And then number three are the risks now that are created by the assets themselves. Usually, those risks relate to relate to risks of failure. Now, if you think about making money and saving money, then risks managing risks properly, have to do more with with saving money, there's a way to capitalize on risks, we call that opportunities, which would allow you to make money, but for the most part, when we talk about risks, we're talking about how we preserve value, and hence how we preserve capital within the business. The reality of some of this, if we look at things like safety and the environment, too likely, then we miss out on two very important liabilities, that that that we could run into later that could become financial liabilities. As a matter of fact, there is a lumber company, I think, that in January, did not have its operating license renewed and it was closed down somewhere here in Canada. So so you have to always be considering all the aspects of risks in that multi multi dimensional manner. So that so so that you know, what the asset is supposed to respond to. So if it's climate change, what should we be doing to the assets know, to make it more resilient to increase flooding and increased risks of fire? What should we be doing to the to the assets to protect it? To build the resilience of the business, because in asset dependent companies, we deliver value through the assets.

Scott MacKenzie 15:08

Alright, listeners are three components right here, risk management resilience. I've taken that one. Yes, right. Number one, let's talk a little bit about those external risks, things that you can't cover, but you got to be aware of those are that's number one, external risks, the risks that are generated by your organization, that means your failures from systems, processes and cultures, you got to work on that most definitely. And then, of course, the risks of the assets. And the failures of that all of them actually tied up with the risk management of resilience.

Suzane Greeman 15:43

Correct? And when when you think about it, you know, they have a saying that everything that runs, runs from the inside out, yeah. So why. So what it means is that within the organization, you have two dimensions of the risks that need to be managed very carefully. Yeah. And so we're very good at seeing like the risk of failure, but we're not very good at seeing like the organizational risks, because that is about who we are as a people, how we work together, how we what systems we have in place, how we fortify the three lines of defense for the organization, the external threats are those know that you didn't create them, they asked us to create them, the companies didn't create them, but yet you must respond to it. Otherwise, you will go under, and they could be anything. So usually, if you're looking at that and use a you know, standard business tool, such as your your pestle or opportunities and threat, you look at your political and legal technological look at what's happening now with the onslaught of industry 4.0. Like, like, companies are just now caught, like, like, there's an headlight like, okay, I hear you're I know, IoT is here, but what do I do?

Scott MacKenzie 17:10

pre, you know, pre, on Monday, pre, pre COVID-19, everything was like two to five years out, come Tuesday, when COVID-19 decided that it wanted to flip the switch. Now, all of a sudden, everyone's like, I need a digital digital journey. I need a digital solution. I need a digital, something that helps me see what's going on. And you're absolutely and so, you know, you brought up a good point. First off, there's a couple of things, rich, with content here, folks, is we always talk about it always gets down to people, doesn't it? Yes, all of this stuff is fine and dandy. You can physically you know, you got your assets you got got the it gets down to the people and how the people react to all of those particular risks. Now, with that said, right, with that said COVID was, yeah, there's a there's a challenge on one side, and everybody's feeling it, that's without a doubt heard it, definitely. But the positive side, is the fact that people are truly focused on what is important. Now all of a sudden, when we start talking about asset management, it comes from the perspective of true, I want to know, and I want to have insights, and I want to be able to execute with a sense of purpose and focus. Right. And it's sort of it's an interesting mental transition. No, I don't want to hang out by that water. The watering hole, I want to come over here and talk about solutions. And it's been it's been really good. With that said, and we talked about the resiliency, you know, and what does that mean? Right? Tell us, you know, your your, your want to talk about a resilient career, what does that look like?

Suzane Greeman 18:54

You know, it's really interesting to think about resilience, because when I spoke with dawn, and she, she kind of talked about, like, coming out, coming out of this and, like, kind of like a phoenix coming out of out of the ashes.

Scott MacKenzie 19:11

good analogy. Oh, I like the word picture. Yeah.

Suzane Greeman 19:15

So so when you when you think about this, how can you have a career that is timeless, it's not dependent on a particular company. It's not dependent on an industry? How can you develop that kind of career? So it's, it's, it's a multiplicity of things. It's complex, but I like the graphic that you put up. So I'm gonna just use some elements from that. And I won't go deep into everything because that is the focus of my, my keynote speech that I'm really looking at

Scott MacKenzie 19:53

planting the seeds of anticipation. Yes, like I'm just gonna skirt along skirt log. fullstory you've got to get to Xcelerate20. And

Suzane Greeman 20:07

the reason another reason that I chose this particular topic is because it is the most common question that I get from people believe it or not, the most common question is not, what is asset management? The most common question is associated with people's career. What should I be doing to improve my career? What certifications should I be taken? That's the kind of question that I get more often than not. So I always start people off with, what do you want? This is your one life. You can spend your life live in Suzanne, live in Scott live and anybody else. It's good to have Scott side,

Scott MacKenzie 20:52

Suzanne side, but not trust me, listeners don't go down that aim higher.

Suzane Greeman 20:59

cracking. So so so I tried to get people to focus on F word to have your dream career, what would it be? So if you're able to define that for yourself, then we can then map out a path of education, certification and experience to get there. No, I had somebody really I consider No, now that I'm 43, I consider somebody who's 23. To be like, really young. And he he reached out and he wanted to know about certifications. And like, dude, first tried to get your base qualification to enter the market. Then when you get your base qualification, cheese, the thing called experience, you need quality experience, but you also need quantity of experience, you need that experience so that in later life, you can stand on it. When you get your certification, you have something behind it, and underneath it to present to people. And so I try to focus, especially younger people on get some good experience, you need multi dimensional experience, you need experience, deep seated experience in something. So there needs to be something in your career that you know, really well,

Scott MacKenzie 22:21

then you're talking mastery

Suzane Greeman 22:24

of it. And if you listen to, for example, like Malcolm Gladwell, when he spoke about the 10,000 hours, you know, you need you need to know something really deep, then you need to also know related things. You may not know them as deep, but you need to know what they are. Because nothing works by itself in an organization. So if you were to go to an organization and say, let's, let's get an asset management system going, you need to know that there are cultural aspects to it, you need to know that there are financial aspects to it, you need to know that if the company is unionized, it's a different kind of culture than if it's not unionized. So you need to know these related things, you need to know probably about quality management. So in other words, what I'm saying is, when you get deep into what you know, try to also get cross disciplinary experience. And that comes from project work. It comes from deliberately opening up yourself to all kinds of opportunities. And you know, we started off with you asking me about where I'd been on what I done. Among things I hate to do is to talk about myself, but I've been fortunate to have gotten some experience and I really took

Scott MacKenzie 23:44

one of them was that unfortunately, this is a podcast. Whether you like it, knock about yourself or not. It's about you. Don't hold back. Nobody wants to hear about me.

Suzane Greeman 24:01

Oh, you kill me. What? So among the experiences that I've had that led to, I ended up having so far, I've had like, five different careers, and I've loved a lot of them. But I have the opportunity for a couple of years to join an HR department as an HR business partner dealing with capacity building. And people would say what if you're an engineer? Why Why would you take that and, and did you go and soft near your engineering self by by going into into HR. And the end result is that I didn't know these many years later, that I would be a consultant going into people's organizations now to tell them about how they can implement different types of systems and realize the importance of culture, and then how to integrate that into my work. So in other words, if you're 23 I would probably I can't tell anybody what to do. But I would prioritize good quality experience over certification. And then when you had some amount of experience, come back and do certification. A lot of people are doing it the other way around. And they're finding that they don't get as much as much value out of their journey. That's interesting.

Scott MacKenzie 25:22

That's, that's, that's sage advice. I mean, that's the I agree with you 100%. on that, and and what I hear the themes that I hear from your, your conversation is that it has me personally, because it's about me now. Is, is the passion for learning, right? And a desire to learn. And there's, there's no reason not to learn because there's people like you and others. There's the stinking World Wide Web man and has a lot of great insights into how to, but I like the quality versus and versus quantity but quality experience. I think that that's just uh, yeah, fascinates always people.

Suzane Greeman 26:08

Yeah, it is, it is really important. So then, you know, you mentioned people. And it's, it's, it's so important that everyone understands that you deliver nothing by yourself in an organization. So you could be the brightest, brightest person. And if you don't have the ability to collaborate with other people, and collaborate multi functionally, so you have to collaborate with people who know more than you who don't know what you know, who know other things than once, you know, yeah, have to collaborate with people who are more powerful than you, you have to collaborate with people who are less powerful than you. And you have to do that in every part of every deliverable that you're trying to give to your organization. Or to or to somebody else. So it's, it's super, super, super important.

Scott MacKenzie 27:05

The, I know, I don't want I don't want you to gloss over it. And I, you gave three supers in that. I mean, I'll add another super because I I don't think because we're we're just humans, we need to collaborate, you can't do what you need to do to truly be successful. Whatever that looks like, in a vacuum. You have to collaborate with people who are in for me, it's easy, because it's a low bar, collaborate with people who are much smarter than you and tell you is true.

Suzane Greeman 27:37

them all.

Scott MacKenzie 27:39

But it's true. You want to click, you don't want to collaborate. I mean, it's just there's a lot of just go getters, man, I always talk about Be bold, brave, daring, greatly hang out with people who are bold and brave and daring greatly see how your world changes. Exactly, exactly. Okay, we got to hang out more often, Suzane,

Suzane Greeman 27:59

I love it. And you know what, I spend a lot of my time talking to people as well. And just I'm telling you, I meet interesting people, I connect with them. And I stay connected. And I stay interested in their lives and what they're doing. And I find that I learned so much through these kinds of interactions. You know, today I connected with, with a gentleman by the name of Terry. And just out of the blue, he reached out with me yesterday. And he sent a very nice message. And then we took it further and, and suddenly, we now have an extremely great interaction. You see, and now Terry is in my network. I'm in terrorist network. So terror becomes a resource I could lean on I could bone something off of Yeah. And right away. Today already. I've learned something from Terry. So and we've only met like, probably 20 minutes ago. So your your ability to collaborate and attach yourself to resources, but also ingratiate yourself to people because nobody owes you anything. The world doesn't owe you anything. So you have to develop that that skill set to ingratiate yourself so that people find you present enough to collaborate as well.

Scott MacKenzie 29:22

I call that the beer factor. If I want to have Bear Bear with you, then you got a high collaborative factor because he just is. But it's interesting. You bring up an absolutely Good point. And I think people, majority of people in their hearts want to help you and if you ask in a way that is sort of humbling, you know, vulnerable, yes. Hey, I need help. You're gonna have people busting down the door and saying, I'm here to help you. I'm here I'm here.

Suzane Greeman 29:50

Yeah. And there. I mean, there are even angels walking amongst us who have dedicated themselves to helping people who are refusing help and who haven't said that they needed to be held. But you know, we have another term for it in Jamaica, again, we say, the man who has raw meat seeks fire. So you're interested in getting someplace you're interested in learning something, seek out the people who have that knowledge, or even can connect you with with that knowledge I had this summer to young people, just reach out to me and just say, Suzanena, I'd like to have a conversation about, about asset management and about careers and about life. And I'll make time for all of those kinds of conversation. Because it has, well, I am learning, and young people are truly a great source to learn from, if nothing else, us all the folks Now stick on to them and suck their energy because they got tons of it.

Scott MacKenzie 30:51

Right. You know, I hate to call this quit. I mean, we can talk on but But clearly, you're going to have this, you're going to have an expanded Yes. version of this conversation at Xcelerate20 20. Now, clearly, you are also very active out on LinkedIn, too.

Suzane Greeman 31:10

Yes, I am, I am sorry, I have a page for myself, I also have a page for my company. And whatever activities I'm involved with a p Mac, the the Asset Management Association here, local one here in Canada. And so we're promoting a few activities for them, like our conference that's coming up, and you talk about collaboration, we got a fantastic leadership team here in Winnipeg, but also grateful to all the speakers that we reach out to and we ask them to come and speak at our at the conference every year. And and, and essentially do it for free. You know, but this this today is about Xcelerate20 2020. And I am super, super, super, super happy to be collaborating, right? There's

Scott MacKenzie 32:01

four supers on that one. It's pretty super,

Suzane Greeman 32:06

super, super.

Scott MacKenzie 32:07

Alright, let's go listeners. Her name is Suzane greement. Now let's let's make sure that you got your pen and paper out here real quick, as she was ZAE first name, second name, gr e ma n. And griemann asset management solution is the company. He's the head honcho the cheese, the CEO, the President and all around great person of that fine organization out of winter pay. And she is speaking at Xcelerate20 20 It's a virtual conference got to go out to I want to say Fluke Reliability, and find out more about that conference. Because if you think that this was a great conversation, she's gonna knock her dad at the conference.

Suzane Greeman 32:48

Oh, thank you. Thank you. Thank you. I'm pretty. I'm pretty excited about it. I think it's a it's a relevant topic. A lot of people just based on how many people have reached out to me and over, over maybe over the last two years just to talk about career related things. A lot of people would like to break that down a little bit. And I'm happy to have the opportunity to be able to do that. And happy that it aligns with the troops theme for the conference. So resilience. It's very important to me, personally. Yeah,

Scott MacKenzie 33:24

yeah. You needed listeners you needed. Definitely. And a couple of topics that we got to be collaborative, innovative, educate, right, you got to do all of that. Do it, do it yesterday. And then I think I want to include tenacity, you can't give up. You got to be tenacious. And you got to do with a sense of speed and purpose. That's what Suzane's all about. She's awesome.

33:45

Yeah.

Scott MacKenzie 33:46

She's brave, and she cares greatly.

Suzane Greeman 33:48

Every day that you're here, every single day that you're here is another opportunity to try again.

Scott MacKenzie 33:55

Look at that, man. I'm ready to conquer the world. Look at me. I'm a better person because of you, Suzane.

Suzane Greeman 34:01

Oh, my goodness.

Scott MacKenzie 34:04

All right. Thank you. Really appreciate you joining us on the industrial talk and talking to the listeners about all those wonderful topics. Remember, listeners, go out to her stat card at on LinkedIn. Find her. If you're not, it's going to be out on industrial talk.com. And I don't want to hear you have to say I can't find Suzane. Well, you you're not trying hard enough. Thank you for joining there, Suzane.

Suzane Greeman 34:28

Thank you so much. I had an amazing time. Scott. As always, he made me laugh. We have

Scott MacKenzie 34:35

listeners. We're gonna wrap it up on this side. I'm gonna give you all the contact information for Suzane and much, much more. So stay tuned.

34:42

You're listening to the industrial talk Podcast Network.

Scott MacKenzie 34:54

I'm telling she's passionate, right. Suzane's passionate about Reliability. Suzane's passionate about helping us succeed. Suzane is just, she is a passionate professional. Talk about Pep, talk about excitement talk about just a design. She's got a big heart that comes from a big heart, all the way up for the great white North up in Canada. fun conversation, reach out to her go out to her LinkedIn profile, which will be at industrial talk.com. On this particular podcast, you'll find all of the information that you need to be able to get in contact with her because you will not be disappointed. All right. Again, I do not want you to miss this. Not one bit of it. Because these are professionals that you've got to listen to. That is excelerate 20. That is November 17. Through the 19th. It is all virtual, so there's no excuse. Go out there. Click on I want to attend. You will not be disappointed. Another great interview right around the corner. love what you guys you do. Thank you very much. Be safe. We'll be back shortly.

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Xcelerate20 Features Suzane Greeman with Greeman Asset Management Solutions on Creating a Resilient Career appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking about the virtual event of the year- Fluke Reliability’s Xcelerate20! Home to 3 powerful iconic brands – Pruftechnik, eMaint and Fluke Connect. (that right-the guys with the black and yellow tools are FAR more than just hardware!) Join forward-thinking maintenance & reliability pros as they gather, learn, get inspired and become resilient. On air we are speaking Jeff Hay, CEO of RDI Technologies about “Leveraging Technology to It's Fullest to Make Your Facility More Reliable and Resilient”. Below is a quick summary of the Xcelerate20 agenda and video of the technology provided RDI. You can find out more about Jeff and the wonderful team at RDI Technology by the links below.

Motion Amplification is a video-processing technique that detects subtle motion and enhances that motion to a level visible with the naked eye. Motion Amplification Technology can resolve motions as small as0.01 mils or 0.25 micronsand can be performed live in real-timemaking it suitable for a range of applications from field-basedmachineryfault diagnosistostructural testing.The process involves the use of a high definition,high dynamic range video camera where every pixel becomes an independent point sensor creating millions of continuous data points in an instant.This turns a camera into a full field vibration acquisition device with millions of independent sampling locations.All points in the image are acquired simultaneously meaning relative phase can be determined across the entire scene for comparative analysis across the field of view. This solves fundamental issues in today’s standard contact-based data collections, that is for large assets outfitting them with contact sensors is costly and difficult because of the sheer number of sensors required to cover the entire asset.

In addition, the technology allows the user to measure calibrated absolute displacement across the full field of view providing a time waveform and spectrum for each measured location. Motion Amplification video is supplemented with other full field vibration techniques such as Motion Maps that produce colorized images of motion, vector overlays, and transient capabilities that allow the user to Motion Amplify small motions on a moving target making it suitable for analysis on a broader range of targets. This includes tracking and measurement of motion in a moving reference frame, including spectral analysis.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JEFF'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jeff-hay/

Company LinkedIn: https://www.linkedin.com/company/rditechnologies/

Company Website: https://rditechnologies.com/

RDI Technology in Action!

SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT – YOU WILL NOT BE DISSAPPOINTED!

Xcelerate20

PODCAST VIDEO:

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

technology, resiliency, vibration, jeff, fluke, people, tool, asset, reliability, industrial, innovation, leverage, fullest, accelerate, amplification, rdi, listeners, scott, pretty, important

SPEAKERS

Jeff Hay, Scott MacKenzie

Jeff Hay 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Greetings, you industrial professionals

Scott MacKenzie 00:23

all around the world. Thank you very much for joining the industrial talk podcast. This platform is dedicated to you the industrial professionals, the women and men who get it done. You are bold, you are brave, you dare greatly. And this is why we celebrate you each and every day on this particular podcast because you deserve it. Yeah, we celebrate you because you are absolutely wonderful. All right, in the hot seat in the industrial hot to the dot today is Jeff Hey, he is the CEO at RDI Technology. This is a fluke reliability, Xcelerate20 interview conversation. And you're saying so Scott? How come I know about fluke and you're saying yourself? I've seen that? Yep. They're much more than that. Just black and yellow meter, which are fantastic. They include brands like proof technic, he mate, and fluke Connect. And you know what? Jeff? Hey, he's going to be talking. He's going to be speaking, he's going to be featured at accelerate. 20 let's get going. Yeah. Great event. Great, great, great event must attend. Absolutely. And before we really jump into the interview with Jeff, hey, because I don't know, man. There's some great people out there. Jeff just happens to be one of them. And he's speaking at this particular event, by the way, I need for you to get your pencil and paper out. It was sort of weird pencil and paper, maybe pen and computer, maybe just your computer and put it on your calendar, whatever the technology, whatever it is, make it happen. It is Tuesday, November 17. through Thursday, November 19. And I'm telling you, they've got a just an incredible amount of great speakers, Jeff being one of them. We've got to just keep on rolling these wonderful interviews out as long as they just keep coming on in. So once again, calendar, get it on there November 17. to November 19, get it on there be a part of Xcelerate20. Now, one of the themes that happens with this particular event. And I think it's really pretty much focused on resiliency, business resiliency. What does that mean? What does the technology what is innovation? What does that bring to the table for future resiliency, business resiliency. So I always talk about collaboration, right? collaboration, innovation, and education, being at the heart of resiliency, but you got to do it with a sense of speed and purpose. And boy do you have to be tenacious, and the the speakers at this particular event, Xcelerate20 definitely fall into that category. And the theme, of course, Xcelerate20 is all about resiliency, and the solutions that are being provided with their technology with their innovation with their incredible thinking. I can't speak enough about that. Because especially today, and kudos to fluke reliability that they see and they see the necessity to be able to bring to you, the listeners and and hopefully the future participants of Xcelerate20 solutions that are truly geared toward resiliency. That's important. I mean, I can't get I can't get around it. I mean, I'm all passionate about you know, I am what the heck, man? Yeah, I mean, I'm just a big fan of industry. And boy, I'll tell you, fluke reliability leading the way with their solutions, and of course, the people at fluke reliability. All right. Now I'm gonna have all this information out on industrial talk.com Don't worry. And if you come to me and say, Scott, I can't find it. Well, you're lying because well, it's all out there because you need to attend it. Jeff hay is in the seat. Right? He is in the industrial talk hotseat. He is the CEO at rd AI Technologies. We're talking motion amplification. But how does that motion amplification? How does technology How does innovation really feed into the necessity for resiliency? That's what he brings to the table. That's what he drops. Right? Truth on this particular podcast. Enjoy Pay on the industrial talk podcast. Jeff, welcome to the industrial talk podcast absolute honor that you have found time in your busy schedule, because I know you're busy to talk to the listeners of the industrial talk podcast, how are you doing? Good, good. How are you, Scott, I'm well thank you very much. Now, before we get going, I want a little background on who you are, and where you're at, and all that good stuff so that we can level set for the listeners out there. And then we're gonna start talking a little bit about, you know, resiliency, business resiliency, what you bring to the table and how that impacts business. But before we go there, give us a little 411 on who Jeff is.

Jeff Hay 05:35

Yeah, sure. So I'm Jeff, hey, I'm the CEO of RTI technology. So we really are a company focused around computer vision for maintenance and reliability. So we developed a technology called motion amplification, that allows you to use a video camera to be able to measure vibration and use those use that tool on a an asset, such as a motor in the maintenance, reliability space, to be able to determine asset health,

Scott MacKenzie 06:02

before I forget, now, if I'm looking at that asset using your technology, and I mean, listeners, you got to go out to RTI Technologies and look at some of those videos because they're pretty doggone cool. I like it a lot. I look at it. I don't know why, but I do. I'm sort of it's like, looking at a lava lamp there. Jeff, you know, you just stare at it.

Jeff Hay 06:23

Yeah, you're like, is it? What's it doing? How could it be doing that? Right?

Scott MacKenzie 06:27

Anyway, but go out there, but in the world of the PPF curve, are you capturing if my asset is doing what your video is doing? Right? I just late to the game on that pf curve? And can you define pf curve, please, for us?

Jeff Hay 06:43

Yeah, so pf curve essentially tells you about a potential failure and the time at which that that potential failure can occur can occur. So essentially, it's kind of plotting the life of an asset, and in your risk with that asset over time. And as the assets life goes up, you know, continues, the chance of a failure goes up with with a fault being manifest in in the asset. And so, essentially, you know, with, with the technology, you you really want to try to maximize your Technologies in ways to, to be able to detect those faults as early as possible. And, and better yet, if you can detect those faults, before they even go into commission, you're sort of getting into, you know, before it even enters into the the PF part of the curve.

Scott MacKenzie 07:33

Yeah, and so, if you look at at a curve, and it's got a little slope too, and that's fine. The key is to be able to say, okay, but one can say that an asset, just by virtue of wear and tear is, is there's a lot of demands on it. And it's, it's, it's getting worked pretty hard, but you can with technology, be able to look at that asset, and be able to do to a certain extent, when you want to begin to perform proper maintenance on it, which is always a good thing. Right. And your technology allows that insights into that particular asset, is that correct? Yeah. So

Jeff Hay 08:10

there's, there's a, you know, there's sort of a host of things that you can detect, that are sort of, I would say bread and butter faults, like misalignment, soft, soft looseness, you know, sort of the big ones. And, you know, the, the key is trying to detect those as early as possible. So you have the most amount of preparedness, you know, for, for when you want to handle that fault, you know, and, you know, the best case scenario is, is that you have planned downtime that you can, that is upcoming that you're at very little risk really to, to leverage that downtime to be able to, to be able to repair that fall, if, for example, you don't catch it soon enough, you're kind of running the risk of a failure occurring before you're ready before your plan. And then it's catastrophic, and then you have collateral damage. And, you know, you can imagine the value, you know, of detecting the detecting fault earlier is is tremendous.

Scott MacKenzie 09:05

And there's really no reason why you can't I mean, the tools and that are out there the innovation that is out there, especially with your particular product, your solution is not difficult to operate, is it?

Jeff Hay 09:19

No, it's not difficult, you know, we, you know, we we always encourage people to be trained on on their, their technology, so the maximum maximize them to the fullest. But no, it's not difficult along with a lot of other Technologies that are out there with the proper training, you know, you know, anybody can really pick up these tools and, and really leverage them, you know, in in some form with our technology, for example, there is an element that's very similar to capture and video where it's sort of like you record a video and then you press a button and you're watching it amplified and you can see it move and you know, all the different pieces kind of dance around.

Scott MacKenzie 09:54

It's pretty damn cool. I'm telling you right now I like it. Now. You brought up a good point. Now when we start talking about business resiliency, and we talked about, especially pre virus, there was this, I don't know, a different view on how I'm approaching business, how I approach reliability, how I leverage technology and going forward. And and maybe I would have a two to five year, you know, strategic plan on when I wanted to play all this stuff COVID hits, two finger death punch, boom, hit you over the forehead. And now all of a sudden business, the conversation is, what what are we going to do? How do we create a business of resiliency? If unfortunately, something happens in the future? Now, let's talk a little bit about that. I'm all big into collaboration, innovation and education. And and now is the time a sense of speed and purpose. What I hear you say, Jeff, is that, first off, I have no Lance, I don't have all the answers, I got to interact with individuals like you that have an answer, have technology have the ability to educate? Can you sort of expand a little bit upon why that technology is important, specifically, when it's around business resiliency?

Jeff Hay 11:11

Yeah, sure. So, you know, the first part of that is having the technology in place, right, having the technology in place. So that in a situation, let's take the COVID example. You know, that happened pretty quick, things don't change like that, you know, that drastically.

Scott MacKenzie 11:28

Right? Fine. Tuesday, bad?

Jeff Hay 11:30

That's right. And so so, you know, we were aware of the situation now that you know, so it's a sort of a full full me wants scenario, where, you know, we know, we know, this can happen, so and so are the Technologies in place that that that's really, I think, a key question you have to ask yourself, if not, you know, well, what do I need to get do to get the Technologies in place, that and then so there's a second step to that, after that is, are the Technologies in place? And are is my workforce properly trained on those Technologies? Yes, if we have the Technologies in the building, when this happened, it doesn't make a whole lot of difference, if we're not properly trained on that. Now, there were some, you know, kind of things that happen a lot, you know, remote training and things like that, that, that I think people have started leveraging, and that's great. And I think that that's going to be another thing that we're going to probably adopt, you know, large scale, but having that training piece is very important. Because, you know, I it's not uncommon for, you know, a facility to have lots of Technologies that are going unused and gathering dust on the shelf, just because the workforce is not trained on it, when there's tremendous value, just really easy, low hanging fruit, to pick up those Technologies, and get people trained on them and get them moving with them.

Scott MacKenzie 12:45

That is, it's such a absolute, accurate, you know, analysis of those these tools. Like I said, pre virus, these tools, were probably sitting on the shelf and somebody's cubicle, the individual that was originally trained on moved on, and it just sort of sits there and, and the software is not updated, it's just a mess, and then come come to virus. Now everybody's realizing, hey, these are important, we need to figure them out, we need to at least deploy the people to get out there to do it, so that we can at least begin having the technology in place to be able to do what we need to do to create this business of resiliency. But I would imagine, Jeff, the challenge would be, we all know, we all know that there's going to be this next normal right now we're sort of right in the middle of it. And we see the sense of urgency, and we need to be resilient, or whatever we want to call it. But they're we're gonna get lazy, there's gonna be a point in time where we're gonna, and I see a challenge of sustaining that. Do you have that same insights? Or what do you think?

Jeff Hay 13:53

Yeah, no, I mean, I agree. I mean, I think that that we really, you know, it's, it's one of these scenarios where we talk about reliability, we talk about resiliency, you know, in a company that was a company that was not necessarily preparing for this, right, but had a proper maintenance and reliability program up and running, would have a much longer run rate going into this, you know, the building, you know, things are starting to open up, you know, facilities have have the things in place, but there was a period of two to three months. That was pretty serious for for not letting visitors in and not allowing people to visit and so so the question was, you know, were you prepared for that, and if you had a normal maintenance and reliability program, that was up to speed that was current, your your workforce was was was trained, you could probably get away with a much longer period of time when you were under that sort of lockdown. You know, and that's the sort of thing that I think people need to take away from this in the sense that just getting things up and running and properly in place with your maintenance and your reliability programs. Allow, you know, just preparedness for any sort of event happening.

Scott MacKenzie 15:05

I, you know, we all understand that there's the challenge of COVID. Anyway, I got that side of the sword. But then there's this other side of the sword which created the opportunity and, and people are having companies people are having more meaningful conversations and are focused on what is important. And maintenance and and having a reliability program, mature or at least begin that process is a conversation that people are having today. Beforehand, they replied guy, I've been there, done that. And then all of a sudden, this happens. And then they realize, ouch. If I was a little less stubborn, and less reactive and whatever, less distracted, I would have been a little bit better off today, because I would have had a more of a mature reliability. So I think that that is a really, really, I guess, a good thing that happened as a result of

Jeff Hay 16:05

silver silver, there's always silver linings, right. Take them no matter what.

Scott MacKenzie 16:09

Yeah, exactly. But you know, that there's going to be this there always going to be roadblocks. And and I just reiterate the necessity to innovate the the necessity to use technology to its fullest, like you, you've so aptly put the problem I deal with and help us understand, Jeff, is that you are and you and your team at RTI are just absolutely mad crazy on doing the best, and constantly changing and pushing the envelope me not the sharpest tool in the shed, I'm still having a hard time evaluating the prior versions helped me understand how I can get up to speed and what strategies do I need to in my head? To do this?

Jeff Hay 16:58

Yeah, I mean, that's it. And I think there's it's a timely question, because I think even that that's evolving, so it's true, we, you know, we, as a company, have a mindset that we're constantly innovating, you know, we, we were releasing new features and new capability and essentially, because our tools is cutting edge anyway, in the sense of using a camera as a as a sensor, it's these are pretty sometimes our updates are pretty monumental in in kind of the, the change in the way people use our tool. And we do you know, even us, you know, we struggle with making sure that our customer base and, you know, the the market is, is educated on that, you know what one of the things that I will say, you know, in in terms of the timeliness of, of everything that's going on, is we've been really engaging community online and providing a lot of sort of educational awareness and educational webinars and that sort of thing. And in our engagement has been really, really positive on that. So we we as a company, make it a point to try to make sure that awareness and education is on our tool is in the forefront. So those sort of tools, and those things are available on a rolling basis so that you can sort of jump in in a webinar and see see what the see what the latest is because the product today that that we offer is not the same product that it was a year ago. And so there's,

Scott MacKenzie 18:21

that's amazing. That is amazing to me, because it said it does. And I guarantee you guys are sitting there going, I didn't know, we could do that too. We can refine that makes it clearer, that makes the the analysis of data information better. I think that's pretty cool.

Jeff Hay 18:39

Yeah, we really try to you know, we really, we really tried to work on this education piece but and then to the other piece about it is I think this industry, you know, there used to technology, so we're fortunate that they they adopted like technology, but but our tool is a little bit different in that it's not to traditional plots and graphs that vibration analysts are used to looking at. So we really, we have a challenge there of just getting people's mindset around, hey, now you know, it's a video and how do I leverage a video and integrate that with my reliability program, to be able to, you know, utilize it maximized to its fullest and not use the tool with preconceived notions of a traditional sort of vibration tool. So that's, that's something we really really work on

Scott MacKenzie 19:30

you that's an interesting because vibration analysis, the the traditional vibration analysis have been around since the beginning of time, almost, you know, and so it's a very mature industry and how they look at vibration and they're constantly refining that as well. And here comes RTI and you're saying, We've got this video that that allows or this technology that allows you to actually, for me, layman person, I don't have to look at the little squiggly lines. I can actually see See it? Do you do you align your technology with the sort of the traditional vibration? You know, thinking out there,

Jeff Hay 20:08

we do, we, we make sure we cast it in that perspective. So that that people understand what it is we're trying to do with it, but but extend it, you know, we can, you know, with our tool, you can measure, you can draw boxes in the video, and it will make a virtual sensor there that will provide you with the squiggly lines, the time waveform, and that's just a small piece of it, you know, and that's sort of connected with that traditional methodology, but, but we can extend that further, like, give a colorized image of the vibration, you know, give a video of the vibration and give these other tools that allow you to tune in, because, you know, if you think about our technology, most people are used to using maybe a multi channel analyzer, maybe it has three channels on it, right? This three, whereas we have, you know, two, two and a half million pixels that are each a sensor, so now you have, it's like, you have two and a half million vibration data points. And so you have to think about that you can't look at each one, you know, you have to do a lot of data reduction, you know, and so we, we have tools that that, that help with that to try to, you know, you've got to it's, you know, one of the things I like to call it fulfilled vibration, you're doing vibration over an entire field of view. And so, it's not quite as simple as just putting your sensor on, you put your sensor on something and saying, Okay, this is, you know, I'm just gonna get this one data point, you know, you have all these data points that you can gather. And, and so you really have to think about it differently.

Scott MacKenzie 21:43

You do, and I mean, and that's an education in itself. Because Forever, forever, forever, we looked at vibration a certain way. And now all of a sudden, you come in and say, you can look at it this way too. And it is meaningful, and it is tactical, and it is a way of being able to extend the life of that asset, if you know how to do it. And now if you know how to use the tool correctly, I just think it's, it's, it's cool. Now, last question, what do you see going, Jeff? I mean, I mean, what do you guys, I mean, already, I'm, I'm impressed. And I see the stuff, the the product that you're producing out there? What do you see it going? What's the next sort of horizon on all this?

Jeff Hay 22:26

You know, one thing I'll say about where we are, it's really exciting to be in the camera space right now. You know, I mean, you've got cameras that, you know, do anything from give, you know, they'll send me a ticket, you know, a fee, every time I cross a bridge, you know, automatically to my doorstep, you know, and then and then, you know, they'll drive cars, you know, now, they, you know, they analyze machinery vibration. So, you know, that, it's really exciting to be able to leverage a technology like that moving forward. You know, one of the things that I think that that our cameras are known for, you know, sort of ubiquitous, our security cameras, where they're everywhere, you know, you can measure anything, and everywhere, we just, we just launched a continuous monitoring product that is fully networkable. You know, you can put as many cameras on a network as, as you want. And, you know, start covering and monitoring 24 seven and get email notifications. So, you know, camera technology can really be leveraged this way, because we already do it in other industries. You can never escape. Now, all of a sudden, you can snap

Scott MacKenzie 23:30

like, I got this little 4k camera up here, but it's like, there it is,

Jeff Hay 23:34

like, pretty powerful device.

Scott MacKenzie 23:36

Yes, pretty sophisticated. A lot of stuff inside we take for granted. But there's a lot of sophistication and technology in there. All right. Are you active out there on LinkedIn there?

Jeff Hay 23:45

Yeah, I'm on LinkedIn. You can look me up. Jeff. Hey. And then we're the company's very active rd Technologies. We have a motion amplification groups you can join. And then we have a YouTube page that has, you know, pop some popcorn, pull up a chair and you can you can watch endless motion amplification videos. It is

Scott MacKenzie 24:04

telling you it's like a lava lamp and vibration. I'm going to stare at it or just a fun, it's just the trick there, man. It's just like, you just can't get enough of that. Alright, listen, listeners. That is Jeff Hey RDI What does that stand for?

Jeff Hay 24:19

Well, it's really just already I nowadays but research development, innovation is what it originally was, but it's become, you know, just already I

Scott MacKenzie 24:27

think, thank goodness, because I thought that would be a long domain. Yeah,

Jeff Hay 24:31

it would be probably available but you

Scott MacKenzie 24:34

know, guarantee is available. I guarantee it. Alright, RDI Technologies is the company. Jeff. He is the CEO of that fine. Team. I'm telling you, man, it's great stuff you need to go out to their website need to go out to their YouTube channel. Look at this stuff because it's fantastic. We were talking a little bit about resiliency. They are a company that is truly collaborative, innovative, and definitely love the education side. To that, and they're doing it with a sense of speed and purpose. All right, Jeff, you were wonderful. Absolutely. Wonderful. Thank you very much for joining the industrial talk podcast. You have a wonderful day my friend into Thanks, Scott. Always a pleasure. All right, you listeners, we're gonna wrap it up on the other side, all the contact information, and maybe I'll just sort of take one of those videos and slap it out on his podcast just because it's cool. Cool stuff. All right. Stay tuned.

Jeff Hay 25:24

You're listening to the industrial talk Podcast Network.

Scott MacKenzie 25:34

All right, Jeff, a rock star. You heard it. You heard it from the man himself. RTI Technologies is the company we're talking innovation. We're talking resiliency, we're talking about collaboration, innovation, education, speed, purpose, tenacity. Got it. Bring your A game, we need you now more than ever. pencil and paper computer, whatever you want. Get it on your calendar ASAP. We're talking about accelerate, right? accelerate, November 17. through Thursday, November 19. featuring some of the best within reliability, innovation. Big, big, big thinkers in that world, right. Don't miss out, go out to buy, you could go to industrial talk.com there's a link out there, fluke reliabilities bringing out this Xcelerate20 All right, I've challenged you to be bold, be brave, dare greatly hang out with people who are bold, brave and daring greatly. Your world is going to change the way you look at the world is going to change. Another great accelerate interview right around the corner. Thank you very much for joining me

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Xcelerate20 Features Jeff Hay with RDI Technologies on Leveraging Innovation for a Reliable and Resilient Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Sid Verma, General Manager – Global Digital Manufacturing Practice at Hitachi Vantara about “Powerful Digital Manufacturing Strategies to Build a Business of Resilience for Future Success”. Get the answers to your “Digital Manufacturing Solution” questions along with Sid's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Sid and the wonderful team at Hitachi Vantara by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SID'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mriotsidverma/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

work, manufacturing, digital, hitachi, hitachi vantara, digital transformation, iot, world, journey, talk, solve, problem, companies, solutions, business, industrial, motor, manufacturer, industry

SPEAKERS

Scott MacKenzie, Sid Verma

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting-edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get there. Welcome

Scott MacKenzie 00:22

to the industrial talk podcast. This platform, the industrial talk platform is dedicated to you the women and men of manufacturing, the women and men of industry. The women or men who get things done, you are bold, you are brave, daring greatly. you innovate. And you're changing lives around the world. That is why we celebrate you here on this particular podcast. Another good interview Hitachi Ventura is the company. His name is Sid Verma. But once again, you want to go find him out on his stat card out on LinkedIn, you're going to have to type his first name in and that is, as Id d h. AR. th. Verma is ver ma, reach out to him. We're talking manufacturing, we're talking about, you know, the ability to have that history of success, especially in this world of Industry 4.0. Yep, sit brings definitely the truth, Bombs. So let's get a rolling. Yeah. What an honor. I mean, when we start talking about industry, we talked talking about manufacturing, we start talking about all of the wonderful things that are taking place specially, and the conversations that people are having companies people are having as a result of whatever this new normal is, it's it's really exciting. It's an exciting time to be in the manufacturing space. It's an exciting time to be in an industry, it's an exciting time to be able to an opportunity to have great conversations with industry leaders, like Sid, and many of the individuals at Hitachi Ventura, and talk about real solutions to real problems, to create businesses, manufacturing industry business that are resilient because the wreck, you know, we just got to recognize just don't throw it out there. This might happen again, we don't want to don't I'm not wishing that on anybody. But it could happen again. Unfortunately, why not today, right now, possibly yesterday, talk about strategies, deploy strategies that really ensure your business resiliency, why not? Now's the time. Technology is there. You hear me talk about collaboration, I'm telling you right now. You want to collaborate with these people that are on the industrial talk podcast, they're out there, they want to talk to you, they are at the cutting edge of innovation, right? They are. And they definitely are committed to education. There. It always dazzles me to see individuals like said and others that that they take to a certain extent, there's a level of humility there, they take this stuff for granted. And for me, who's constantly sucking it up and saying, Man, that's cool stuff. That's cool stuff. I am just always dazzled by how professionals, leaders within industry, leaders in manufacturing, just constantly push the envelope. And they're all it's all focused on solving problems, providing solutions, and doing it with a sense of speed and purpose. And so you gotta love that. And so this conversation was Sid is just right on the money and and they're doing some incredible things. And we're talking, just so that we're on the same page. One of the things that I did point out with to him, and I share it with you, before we get into the interview, is that there's a lot of companies out there, a lot of companies talking about, you know, IoT, talking about edge, talking about cloud, talking about everything that's all under the sun of Industry 4.0, it's out there, and I and I know that it's out there. And one of the questions that that was always intriguing with me, how do I how do I know who to who to trust? Who to pull into my inner circle, my collaborative inner circle to be able to have real meaningful conversations that makes sense because you're looking at executives that have to make these decisions. And who are you going to pull in you're gonna have to at least find companies find delivers of services that you can trust. Sit is right there. Hitachi Vantara is right there. All right, let's get on with the interview. Again, when you reach out to him because you need to write you need to sit he goes by said Verma. But remember, write this down si d d H AR t H. Verma you'll find it find him and reach out to him and I'll have all the contact information on industrial talk.com on his you know landing page that highlights him. So anyway, enjoy this conversation because and and take notes because it's really important about what what is CIT is talking about and why it's important for you as an industrial and manufacturing professional. Enjoy. Hey said Welcome to the industrial talk podcast absolute honor that you found time found time in your busy schedule to be on this particular podcast and share your insights and wisdom into manufacturing. How're you doing?

Sid Verma 05:42

I'm doing great, Scott. How are you?

Scott MacKenzie 05:45

I'm doing well because I get to talk to you. And we get to talk about manufacturing. We get to really be bold, brave and daring greatly in our conversation and we're gonna change the world. Before we get into your interview. Let's talk a little bit about who CIT is a little background on who it is. I know that you come from Canada. And are you a Argonauts fan?

Sid Verma 06:06

I am not. I am a tennis fan in Ottawa. No way.

Scott MacKenzie 06:11

Yeah, there you go. Okay, nevermind. I've been getting into hockey. But yeah, Senators, maybe

Sid Verma 06:19

I didn't my masters. I didn't have much money that time. So the only thing that came on the TV was Canada.

Scott MacKenzie 06:27

That's Canada for you. Because it doesn't come on down here. You know, well, you're you're in San Francisco, the Bay Area. You're not getting much hockey down there.

Sid Verma 06:36

Oh, no, not at all.

Scott MacKenzie 06:38

All right, give us a little background on who you are there said.

Sid Verma 06:41

Sure. So, I am right now the general manager of manufacturing for Hitachi Ventura. And I represent the global manufacturing business for Hitachi limited. Earlier to joining Hitachi, I worked for Siemens as the Global Head of manufacturing, in the newly minted IoT and consulting unit. I spent around two years at Siemens earlier than that I was in Deloitte for eight years, that I have created their industrial IoT practice have run it. And it was an absolute honor at that time to make a business from scratch.

Scott MacKenzie 07:14

I'm telling you, and you're talking about being a trailblazer. I mean, all of a sudden, now everybody does their stands. And they're saying that IoT, everybody understands digital transformation, or think they do, because pre virus, everybody has sort of this plan A to five, whatever your plan to begin their digital journey. But then COVID hits and all of a sudden, I need to speed my digital journey up relatively fast. Have you seen that on your side?

Sid Verma 07:44

Exactly. I don't think that that journey anymore. It became a burning platform. It's like, if I don't do anything, my my workers cannot go inside my factory stopped running. And just this whole idea of remote monitoring, being able to work safely using technology mean that manufacturing never occurred to them. Like I mean, the whole idea was people going and working. And machines were there to support it's kind of become the other way around.

Scott MacKenzie 08:11

Yeah, and it's interesting, and I think it's a beautiful, you know, we talk about how, you know, pre pandemic, but when we start talking about COVID, there's the there's the one side that there's a lot of pain, yes, absolutely understand challenging time. The other side is that it really took manufacturers and gave them the ability to truly hone in on what is important. And that's why that whole conversation of digital transformation really became I have to hone in on it. I've got to figure out how to keep the wheels turning into my my business. So it's important. So let's, let's talk a little bit about that. Okay. You're seeing and correct me if I'm wrong, you're seeing a shift manufacturer, let's say macro level manufacturer is starting to look more and more at the their, their digital journey, their digital transformation. Is that a correct statement?

Sid Verma 09:07

I'll say yes. So from my point of view, like everything has to run on continuous innovation journey. Otherwise you do not survive or do not stay in the business for a long time with digital is basically the next normal now. And means COVID has expedited the normal of five years to six months now. But from the time we have electrification to that is you needed to just do it to survive to now we have to do digital to survive. That is the core of the business. We no longer individual machines or individual people work and optimize their performance. We have to do it collectively, and be able to use some of the tools that humans cannot do while they're working to come from outside and then come help them. So that is kind of for me a natural phenomena. This is what you have to do. This is the evolution of manufacturing. The next step

Scott MacKenzie 10:02

right now is digital. And I like that and I like that. It's it's not a sense of you know, I mean it's it's just a fact that you manufacturing have to begin that digital journey today. In fact yesterday right and and begin that and interact and collaborate with individuals like yourself companies like Hitachi Ventura to begin that thought process. Don't Don't be in a position where I have not, you know, I didn't do it. So I'm behind. No, now Now is the time. And and I think you're spot on. And I like the statement continuous innovation journey. Remember that listeners continuous? And that's not just what the digital journey it is. It's just your life. Continue. make that happen. Now, with that being said, Said. People are people, cultures are cultures, internal, external doesn't really matter. What are your roadblocks for getting people to say, Yeah, I got it. I'm going to walk hand in hand with sit in tachi vantara. What are those roadblocks? What are those things?

Sid Verma 11:14

So one of the things about digital that is key is we try to take like data out of steps and not do incremental improvement. So if you see the last 40 years of the Kaizen and six sigma, or the incremental improvement, small, small steps, yeah, what digital allows you to do is look at the process and do major improvement. And a major improvement is sometimes hard to fathom. And imagine, if you have always done the same thing. Because if you can do a inspection, using a camera using AI, you don't need five people. And you can do it at every step, then rather than doing it at last step. And then you can kind of skip the whole scrap and everything else. But this is not like a simple improvement of fixing things. This is like a monumental change in which you will do things. it's sometimes hard to take that leap of faith, and also trust that it will work. I'm telling you,

Scott MacKenzie 12:10

kind of. Yeah, you're you're you're you're a heretic with you're talking about in manufacturing, a make a major, major improvement, holy cow, but it can be done. Right.

Sid Verma 12:23

Yeah. And this is what digital is doing, like digital is not exactly letting you jump a couple of steps in the cycle of continuous improvement that we were used to. But it done

Scott MacKenzie 12:37

the journey. So once again, the resistance the roadblock is culturally I'm not comfortable with making major steps I'm comfortable with let's say my eyes on and and being able to make those incremental improvements and constantly work for the you know, just continuously improve, right. And now we're coming in with this new industry for Dotto, whatever it might be, and it's everything under the sun, and it's going to solve all our problems. Major and and that is really from a cultural perspective, uncomfortable for me

Sid Verma 13:07

correctly.

Scott MacKenzie 13:08

How do you break into that and and create comfort for a manufacturer to say exactly

Sid Verma 13:17

what, especially in the manufacturing sector, people like to know that you have done it before. Because this is not like mean imaginary stuff. Correct. It's not marketing that you can say. And if it doesn't happen, it doesn't happen. You can fix it, manufacturing, you have to fix and do it. So the main, so my clients and my company itself would like us to prove it beyond doubt that this is actually working. And we need to look at not only an MVP, which was a three or four years ago problem that let's do an MVP, and we'll solve everything. I got to stop you right there. You're saying in V is in Victor p What? What do you say

Scott MacKenzie 13:53

that they call it the minimum viable product? Got it. Thank you minimum viable product, MVP. Got it. Go continue. Sorry about that.

Sid Verma 14:01

So when we started this journey on digital transformation, people say let's try something we will create a proof of concept, we will make something that will show to the world that it works. And then last two, three years, it never went too far beyond an idea. People saw really good videos on LinkedIn. But you go back to a production line still the same like what we have seen is we need to prove it beyond doubt that this thing works on in all the integrate things that the manufacturer does in the job. And that is the comfort level we have to provide. We have to spend some time and energy in building those proof of concept which actually solved the whole thing. And repeatable you sell the whole thing. So the manufacturer will tell us you do it, I allow you but you have to make sure it runs for one year. And my people are kept on doing it. Not just like you have a good idea. You gave me a software and you walked away. Nobody use it. Yeah. And and one other layer that I wanted to bring forward is all that digital stuff happened at the enterprise software layer before? Correct? You have the earpiece? Yeah, yeah, yeah. Up front big planning. But on the floor, people were still weltering using machines sewing, there was no transformation there. Correct. Like, and now the transformation is at that level.

Scott MacKenzie 15:21

So yeah, that's interesting. I had that sort of aha moment, I said, you know, you had these enterprise systems that whatever that, that time in our, our manufacturing life was like, everybody's doing this enterprise type of approach, okay, it's gonna solve all problems. And it didn't, it just created a big system, and nothing to feed it. The only way of feeding it would be this guy like me fat fingering this information in now with this whole IoT, IoT digital transformation. I've just been able to collect that data seamlessly. Now I've got to venture into the world of data analytics and figuring out what it's telling me. Right? Exactly, yeah. So listeners, what I hear when I would have what I heard, so talk about and this is real important, specifically here in this digital transformation journey, is a history of success. Right? And you can demonstrate that because that's where that's where me as a manufacturer would be get a little nervous. Because I, I have my process, I've laid it out a manufacturing, whatever it is, I understand when that assets going to go down, possibly whatever it might be, I have a feel. Now you're asking me that I can put these solutions, digital solutions within my process. And I lose control. And that that sort of that thought that I comes I I'd normally just touch that motor. Now you're telling me I all I have to do is look at a screen and trust that data. That's that's a that's a difficult challenge.

Sid Verma 16:58

Yeah, I mean, compounded on this challenge has a lot of people have promised and companies Oh, and and nothing worked. Like, I mean, that is the part of I was saying correct. The proof of concept world, the startup world Good idea. That worked in, let's say Telecom. Let's hope it works in manufacturing, great idea. It looks like it's gonna work. And we put it on top of a motor and it didn't work and the motor blew. And sometimes people got hurt and the product got destroyed. As your, as a manufacturer, you're gonna give it a couple of tries. And then you're like, Okay, I'm done. I'm not going to give any more people. I'll even

Scott MacKenzie 17:37

give you one try. And if it fails, I'm kicking it over the, you know, over the bridge, right off the bat, you're spot on. And I forgot about that. And I was going to ask you about it. If I had a nickel every time said that somebody came to me and said, we're AI or IoT specialist, or I'm an AI person, or I'm an edge person or I'm a cloud person and I do all of this stuff and I link it all together. We wouldn't be talking I'd be on a you know beach sipping mai Tai's because everybody's out there. And they're all talking about that. And if I do a search, on my website, or on not my website, but out there, I'm going to pull up a gazillion hits on IoT, and u right, it gets down to trust. I love it.

Sid Verma 18:23

Yeah, and not everything can be like transferable a lot of the IoT came from the telecom, like Cisco and at&t, they did a lot of that, and they wanted to use that that skill set only transferred a little bit. And then you need a different level of expertise to bring it down to manufacturing versus health, healthcare and biotech. And that is where you need an expertise, like we one of the reasons my clients is why should I trust you versus somebody else. And the reason is, we have to actually do and prove that to our own company in Hitachi. And same thing when I was in Siemens, like same thing, like the companies like industrial companies like to spend a little bit more time. So we are usually behind the curve. But we have to prove to ourselves before we go to tell the client that hey, I actually can solve your motor problem. It's not that glamorous, it's hard work. And it is rewarding once you finish it. But you have to do this. Every asset every processor time

Scott MacKenzie 19:22

it is in and I think there is this silver bullet mindset to a certain extent where Yeah, I bought I bought that device, I've stuck it out on my motor, I should be resolving the problem ASAP. And I've just tried to solve that problem. Yet there's there's a lot of intellectual and sweat equity that goes into that device being stuck on that motor, shall we say? And that's where the real that's where the diamonds are, right? True Value true efficiencies, and finding individuals the human side that can dig That stuff up and be able to make that stuff work. And that information. Now, with that said, Where do you I mean, it just seems like it's at a blistering pace it. I mean, I can't keep up I went. Last year when we were able to go to conferences. I was in Barcelona, I have IoT solutions World Congress, or IoT solutions. Anyway, and it was just technology at this blistering pace. And it's when it's pre virus, I was upset because I couldn't keep up with it. Now, it's like, everything is so fast and everything, where do you see it going? said,

Sid Verma 20:41

Yeah, I mean, even I have challenged keeping up.

Scott MacKenzie 20:46

I'm sorry to hear that. Because I am, holy cow, you're in it.

Sid Verma 20:51

It is true, like, the new ideas are always there. And it takes time to challenge and I test it out. But from what I have seen in this world is we started with the big data thing. So what it Yes, people have done from the big data, and be able to ingest and be able to do like how you run your Google Maps and Facebook, like behind the scenes, there is a lot of analytics and AI going on. And what we in manufacturing said hey, we can use some of it, we are quite behind. And we'd like to reproduce that. So, what happened from the first generation was we started having an IoT platforms crack you get the ptcs of the world, a commodity of the world. But then platforms are more horizontal or generic like somebody has to go solve a problem. And that is the next few years of doing PLCs or proof of concept mdps which took them which got everybody excited, but then nothing got solved, except for few easy stuff. From from where we are like last two years of the people said okay, I get all the stuff like you need a system integrator to do custom stuff, you need a platform. Okay, still not solving my problem, like at the cost level I need. That Yeah, one thing is, the other thing is the most of the companies now have done enterprise level solution. So they all have the RPS and me as is. So they said, okay, we are now good on planning. Now, the frontier is the people who are actually working the process getting done, I can use some technology to get data out. I can borrow something from the IT world to do big data analytics. Conceptually, it looks like we have everything but why is it not working? And so for me that right now, the challenge that I faced in last two years of Siemens, and and Hitachi is to take those generic platforms to convert a user level solution of persona based solution, maintenance manager on a modern need the solution? Yes. And what will that take me to work? And that is what my challenge is, because that is the frontier of digital transformation for manufacturing right now,

Scott MacKenzie 22:54

you got to be solving problems, right? There is still there, the problem still exists, but how do you? How do you link that digital solution and solving true problems? I love it. And I love the fact that when we start talking about you brought up a really good point, and I and I want to make sure the listeners hear about it, there's still a cost element to it, right? And you still got to do that, do I get an ROI on it, you got to balance it out. And so the only way you're really going to get to that point is that you've got to have that history of success, demonstration of the ability to be able to do that. And then be able to, with confidence, and with trust, be able to say, That's right, the value is there. Let's deploy it. And I feel comfortable. And that's that's like you said, the, the new frontier, you got to be able to do that. And And boy, there were a lot of there still are, there's a ton of companies out there, they're just saying, Yeah, we can do it. It's gonna save you a gazillion dollars. But it's going to cost you a gazillion and a half. You know those things. Because the neck, the new normal, whatever that normal looks like, my concern chin, you know, take away my concern. That's your responsibility. But my concern is, once all of this stuff passes, and we start feeling more comfortable with that next normal, whatever it looks like, it's not business, as usual, can't be business as usual. So whatever that next normal is, then we're going to take our eye off the ball, we decided that we wanted to go to this digital journey, and then we take the eye off the ball and then we go back to what sort of a Kwazii digital manual process. Do you see that? Or do you think companies are going to say, No, I want resiliency and I want to be able to commit to this until that next time. That's the message.

Sid Verma 24:40

You're right. So it means I it's hard for me to foresee what will happen. But I think the way digital transformation right now is accelerated it mostly to allow the work to go on. Allow remote monitoring to happen and allow safe working place to be created. I mean, we are Not able to produce the same level of productivity we had before, because the whole last 40 years was, let's put everything close to each other. So that there is minimum time wasted. Yeah, but now everybody's so close to each other. And COVID says, okay, you cannot be close to each other. So what we have done is we reduce the number of people hands, we have reduced productivity and, and brought output. A little bit of digital is helping. But what I foresee in the future is every process, right now, we don't have the luxury because of safety to do that. But every process will have to go through that return on investment versus concept like return on capital invested, because not every process will need digitization. Not everything needs predictive maintenance. Because it means there are other ways to design a process correct, like so means if a motor can fail, and more than $100, for three motors, they're in parallel paths one fails, the other one picks up, I mean, so you don't have to, you have to invest. So So that's basically where we will be, we'll be looking at each process and saying, which is the most critical failure mode, our outputs, and what does it cost me to do digital on it, and a lot of that other stuff below the radar will be left as is. And also, the other side is human dexterity. And training is much faster and cheaper, then you can actually program it. So if you do new things, and you need people to do like a little bit of AI in their head, rather than you program it, that part will always be there, in our computer systems are not as good as a human yet, especially without too much training. So I see that is happening from technology side ROI and human dexterity and, and engineers like me that we humans can feel and perceive things that a computer will

Scott MacKenzie 26:50

absolutely, you're absolutely spot on. So don't listeners out there, don't be concerned about this digital journey, this digital transformation, and changes within whatever the future looks like. There is always going to be room and the need for people. They're just different skill levels different all that there's always going to be that need now, we're gonna have to wrap it up. Are you active out on LinkedIn? Is that a good way to get a hold of you?

Sid Verma 27:19

I am Yeah, LinkedIn is my only social media thing that I am active on it is I like it.

Scott MacKenzie 27:24

Yeah, I do too. AI. that's a that's a, a free promo to LinkedIn. Right there. I like it too. Now, listeners, let's just sort of wrap it up. Just real quick here, I think a couple of key takeaways, continuous innovation journey. If you're in manufacturing, if you're listening to this, you've got to just embrace that continuous innovation journey. The other thing you need to look, if you're saying, Hey, I'm interested in this digital transformation journey, and I think it's important to us, you need to find a company that has that history of success, real success, that can really help you in this journey. And I think the last point is that there are a lot of people out there talking and talking and somewhat walking the walk of IoT and digital transformation. My recommendation is that you just go right to Sid and just get it right from him and Hitachi vantara because they're doing great things out there. All right, said we're gonna wrap it up. Thank you very much for joining the industrial talk podcast. We're celebrating heroes of manufacturing on this one. We didn't really hit too much on that. But you're a hero.

Sid Verma 28:36

Thank you, Scott. I think you had to the morning kind of messaging. So I appreciate that.

Scott MacKenzie 28:41

All right, thank you very much. All right, listeners. We're gonna wrap it up on the other side, you're gonna have everything that you need at industrial talk.com. Stay tuned.

28:51

You're listening to the industrial talk Podcast Network.

Scott MacKenzie 29:02

Well, thank you very much for joining the industrial talk podcast. I hope you enjoyed that interview with Sid Verma, I know I did. I am just an absolute junkie, when it comes to this stuff. I like to consume as much as I can. Because you know why? It's because I'm, I want to collaborate. I want to innovate. I want to educate. And I want to do it with a sense of speed and tenacity. That's what I want you to do. You got to reach out to sit, go out to his stat card on LinkedIn. And again, it's si d d, h, AR, th Rama vrma. Reach out. I'm guarantee you he wants to talk to you. And he's got solutions for your pain. Yeah, I'm definitely Alright, here's the challenge. hang out with people who are bold, brave and daring greatly, and I guarantee your world and your vision of this world will change in a positive way. All right, you'll be bold, you be brave, you dare greatly. Let's change the world together. Thank you. for joining the industrial talk podcast. We're gonna be back with another great interview shortly.

The post Mr. Sid Verma with Hitachi Vantara talks Manufacturing and Need for Innovation for Future Success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Robert “Bobby” Mason, CEO and President of SPOC Automation about “Innovation and the Power of their LIFT-UP Culture make SPOC a Industry Success”. Get the answers to your “LIFT-UP” questions along with Bobby's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bobby and the wonderful team at SPOC Automation by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BOBBY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/robert-l-mason-9122817/

Company LinkedIn: https://www.linkedin.com/company/spoc-automation/

Company Website: https://spocautomation.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

Automation, lift, core values, SPOC, bobby, people, culture, podcast, industry, industrial, individual, customers, company, worked, innovate, coin, hired, oil, world, focus

SPEAKERS

Scott MacKenzie, Bobby Mason

Scott MacKenzie 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's All right, welcome to the industrial talk podcast app. So loot otter once again that you joined the number one it does real related podcast in the universe, the galaxy, all around the world right here. We celebrate you, the industrial and manufacturing professionals, the people that get it done, you are bold, you are brave, you dare greatly. And boy, do you innovate. And thank you very much for what you do. You make my life better, and you're making the lives around the world better. That's why this is important that we celebrate you each and every day on this particular podcast. All right, we got Bobby Mason, he's in the hot seat. He's in the industrial Takashi. He is the CEO president of spark SPOC Automation, Inc. And we're going to be talking a lot about, you're saying Scott is going to be talking about Automation? No, that's just part of it. We're gonna be talking about culture. We're going to be talking about how he leads his team at SPOC. Let's get going. great conversation. I love it. I love it. And yeah, absolutely. He's about Automation. He's about innovation. He's about everything that you can imagine that's associated with his business, and how to create a business of resiliency. That's what they do at it, SPOC Automation. But he does it through an amazing leadership technique called lifting up, lifting up. And he really focuses in on the people, his people, and not just people, people all over the community. The customer, how do you lift up your customer? How do you look to people? How do you lift up your customer? How do you lift up the industry? And then of course, it looked up the country is just a natural progression. And everything that they do at SPOC Automation sort of runs around and overlays with that lift up culture? Yeah, yeah, he's a rock star. Yeah, he's amazing. Yeah, he's on this particular podcast. And it's an absolute honor to have him here. Now, before we really get going. Again, I want to be able to just share with you some of the things that we are doing here on the industrial talk, podcast, one, we're all about creating, you know, a collaborative, that's what this is about. We celebrate all the people but it's in a world of collaboration. We believe here in industrial talk, you're going to have to collaborate, you're going to have to innovate. That's what you know, Robert, Bobby, by the way, just FYI, if you go out to the stat card on LinkedIn, it's Robert L. Mason. But it's really Bobby. Right, because he just got right to the chase. We go to the same Barber, by the way. And anyway, we start talking about collaboration. We talked about innovation and the necessity to be innovative, and find people that are innovative. We talked about education. And and this is what this industrial talk platform is all about. And we're talking about a place to go, that you can collaborate, go out there, I've got these individuals, these leaders in industry, these leaders in manufacturing, and you could reach out to them each and every day. And they are bold, they are brave, they dare greatly and boy, they change in the world. And that's what the industrial talk, podcast is all about. We want you to collaborate, we want you to innovate, we want you to educate, we want you to be tenacious and make it happen. We want you to do it with a sense of speed and purpose. Because we need you to be successful in the future, right? We need you to be resilient in your business, because we don't know what the future is going to hold. But I'm just telling you right now, there are people there are companies that want to work with you to collaborate, innovate, and definitely educate. And they're all tenacious, and they want to do with a sense of speed and purpose. Yeah, I'm saying that you need to go out to industrial talk.com find out more or just got reach out to me and I'll talk to you more about it. All right, onto the hot seat that does Real Talk kotze Bobby Mason. And if you once again, go out to his amazing stat card out there on LinkedIn, you're going to see Robert L Mason, whatever, just put SPOC SP OC not the other SPOC, Automation, and you're going to get loaded down with a number of great. I mean, there's activities great. He's a leader he is and we're gonna be talking about that lift up culture and what they do at SPOC Automation to keep productive happy engaged individuals that are just dedicated to the purpose of what SPOC brings to the table. All right. Thank you very much. Here is well, Bobby, right. I'm looking at a stack card, and so on to say, Robert. But here's Bobby enjoy of the conversation. All right, Bobby, welcome to the industrial talk podcast, absolute honor that you have found time in your busy schedule to talk to the listeners of industrial talk. How

Bobby Mason 05:26

are you doing there, Bobby? I'm doing great. And Scott, thank you so much. This is great honor to be on your show.

Scott MacKenzie 05:33

Thank you, it is an honor. It's the number one industrial manufacturing podcast in the universe. I have nothing to back that up. And I think I'm overselling it. But I'm gonna continue to say it as you

Bobby Mason 05:43

should.

Scott MacKenzie 05:46

All right, Bobby. Now you're you're the CEO, president of I want to say SPOC, but is that what that is? Correct? SPOC? nation. Okay, got it. Now we're going to talk a little bit about your lift up culture. But before we get going on that one, because that's gonna be a great topic listeners out there, it's gonna be a great topic. Give us a little 411 on who Bobby is, and why you're such an incredible professional, you know, your history?

Bobby Mason 06:12

Well, you know, I have been in the electrical distribution and Automation business, the majority of my life, my, my father was an entrepreneur. I'm a second generation entrepreneur. And it's why all entrepreneurs have

Scott MacKenzie 06:26

no hair. It just is what it is. It's, it's a fact of life.

Bobby Mason 06:31

I actually thought it was because it made me more aerodynamic.

Scott MacKenzie 06:34

It does, however, does a good side of it, did you? I'm sorry. But

Bobby Mason 06:40

oh, you're fine. He actually sold that business to a national chain. And we had a difference of philosophy and culture, quite frankly. And so I left with a handful of individuals, we had already come up with some software solutions for the oil and gas industry around controlling rod pumps, which is that one you always see on the news story going up and down that reciprocating pump. Yeah. And, and doing it in a fashion that had never been done before controlling it. And so we we started this company up almost 20 years ago. And we have just been incredibly blessed with a great team that that is just totally focused on helping people. And you know, I actually, I equate Automation to being like a fine dining experience. And you look at me, I like to.

Scott MacKenzie 07:44

Yeah, I'm all with you. But I've never heard that in a sentence before. But

Bobby Mason 07:48

we're let me expand. And the reason I equate it to a fine dining experience, is when you go to a restaurant, way before you ever begin to eat that meal, that chef has gone out, and he's procured the best components he can possibly find, you know, farm to table fresh meats and fruits and vegetables, whatever it is. And he's put a lot of preparation and a lot of care into that. And he can bring that to the table. But if you don't have great service, with that fine meal, it's just a meal. But when you have great service along with excellent products, then it becomes an experience. And so that is that's exactly what we do. We try to provide us an experience

Scott MacKenzie 08:43

seeing it and I would imagine that you get a little pushback, because there's some, quote, negativity that's associated with Automation, you're trying to get rid of my job. And I don't think that that's going to be that's the case. And I think that that's the story that needs to be pulled within Automation.

Bobby Mason 09:00

Absolutely. What we want to do is come up beside you and help you give you better information allow you to focus on areas that are problems mechanically, because we're doing the electrical controls. And, and we actually are an aide and what we have found, and especially in the oil and gas industry, where traditionally it's this is a way my grandfather did it, and my dad did it. And this is where we're going to do it. That mindset is shifting, thank goodness. But but the guys have learned that we're there to help.

Scott MacKenzie 09:37

I think just let me let me just sort of lay it out there and I think pre virus, a pandemic pre whatever two finger death punch. The the focus was a little bit different. Everything was sort of swimming, we were working we were doing and we had these strategic plans to in two, five, whatever years we're going to be able to do XYZ and and that is with any digitization IoT. industry for Dotto, whatever it might be as well as Automation. I think everything was like, Okay, that's good COVID hits, boom, all bets are off the table, we need to do something else, we need to figure out how to be more resilient, more efficient, more this and save money and do whatever it takes. I think it's just really, you know, push the envelope on why these are important strategic directions for companies and Automation. And the innovation behind Automation is key.

Bobby Mason 10:31

Absolutely, we focus primarily on land based and and traditionally, they have been behind in Automation. Yeah, and the only way for them to survive and actually thrive on the other side, is to start automating these processes and and, and having their stuff more efficient, and save 25% on their electrical consumption and lower that lifting costs.

Scott MacKenzie 10:55

Yeah, it's it's been a, it's, from my perspective, a real Renaissance and a focus into solutions that are truly innovative. And I think companies that are focused on resiliency, because we don't know if it's going to happen again, right? We don't know if that genie is already out of the bottle, and somebody is going to say, adds another pandemic, whatever it might be, at least your business is going to survive the next one if it ever happens, Lord willing, knits not so it is what it is. All right. Now, we can talk about Automation all day, I get one point of clarification, what a SPOC mean,

Bobby Mason 11:31

is actually an acronym and it stands for sensor less pump off control. And where that resides is

Scott MacKenzie 11:37

we're I understand why it's an acronym. domain.

Bobby Mason 11:43

It is. We were drives experts, variable frequency drives. We've we've deployed over 70,000 into the oil and gas fields across the world. And and what we did is that reciprocating beam pump application, yeah, we have some software that we developed that allowed us to do that without dynamic braking resistors. And it's a long story, but we can do pump off control using the motor itself.

Scott MacKenzie 12:12

Very good. Very good. I don't see that's innovation. That's that's in. And I like how it does. Yeah, I mean, you change the market, in a sense, and you're going to continue to change the market, because that's how you think. And when we start talking about thinking, one of the points I'd love to be able to expand upon. And we've talked about, we've talked about a lot of stuff on the industrial talk podcast, but I'm intrigued by your lift up culture. And I gotta ask you the question, what is that

Bobby Mason 12:41

lift up culture, that is something that I am super passionate about. Because it's about my people. And my team. When we started this company, it was a result of leaving a poor culture to develop one. And so lift up in in its shortest form is just this, we try to as a company, lift up the individual, give them an opportunity, so that they can thrive and improve and grow within our company, we give the we want to lift up each other. Because if you look to the left and the right of you that person is depending on you to do a great job. We try to lift up our customers by giving them innovation, by lowering their lifting costs by helping them with all of their rotating equipment, pumps and compressors, and all those controls. And we try to lift up our industry, because our industry needs people that are out there. They're experts, let's face it, the oil and gas industry is full of wonderful people. But there are a lot of plumbers and not a lot of guys in like in the electrical side, especially in the Automation side, right.

Scott MacKenzie 13:53

And

Bobby Mason 13:54

then ultimately, our ultimate goal that everyone here has bought into is that we believe in our heart of hearts that we are ultimately trying to lift up our country. Because if we can do things to help our country be energy independent, then we are going to be a stronger nation. And so that's really what that lift up cultures base foundation is all about

Scott MacKenzie 14:17

no sudden we just have to wrap up the podcast because I don't know where else to go with this. I do know Don't worry, I added Alright, listen, as we talk a little bit about a lift up cultures. We're talking about the impact of lift up culture with people, the customers, the industry, which is happens to be oil and gas and it could be anything in the country. And what I like about it, Bobby is the fact that it's truly other focuses truly service focus. It's like, it's not about me, it's about you. It's about your success. It's about your health, we need to help. And I think in this in this world, from my perspective of how I've constantly tried to hammer on we need to collaborate, we need to innovate, we need to educate with a sense of speed and purpose, especially now. That lift up culture fits right in there. And it goes from all the way from that The people in the front line all the way to the country, and I like it, I like it a lot. Well done on that one. Okay, give me an example of what that looks like. You know,

Bobby Mason 15:07

that looks like a lot of things we have. We've got a lot of awards, and all kinds of accolades, and those, and those are great, and we appreciate all of that. But really, at the end of the day, our products, the way we view everyone is everyone in this company is an innovator. So not only are our products innovative, but every process that we do is needs to be innovated and we're constantly looking for a better way. A good example, would be, we actually have a have a product out in the oil gas fields, that we have a extended warranty called drab shield. And because of our culture, because we care, because we put great components in all those things, we can warranty, a drive, a variable frequency drive package, for six out to 10 years, even against a lightning strike. It's unheard of, it's literally unheard of. But it is a way that we can because we've done a lot of engineering have 10s of thousands of units out in the field, we know what it takes. So it's a way that we can lift up our customers, if they have that act of God. And lightning were to hit that drive, and they had bought our extended warranty package with the draft. We replace it. Now. Where else in the world can be the company that looks out for you like that.

Scott MacKenzie 16:39

And what's interesting, I would imagine if this thought came to mind, and a lot of the a lot of these units are probably out in the middle of nowhere. Yes, and and it's not like, Hey, I'm going to run to the Walmart, grab a loaf of bread. And then by the way, I'm going to change that thing that's right next to the Walmart, it's easy peasy. Just gonna do it, it doesn't happen that way, I guess

Bobby Mason 17:00

happens to be three hours on a dirt road off the closest highway.

Scott MacKenzie 17:04

That's exactly right. And you got to sit there and then it's, you know, 150 degrees out there. And you're like, Ah, it's got to have a smile on your face. And that's what's got it. And if you're truly a lift up culture, and you're talking about energy independence, got to have that smile on the face and get on out there. That's a great example I like it.

Bobby Mason 17:23

It is. And another way we do you know, we have we have five core values that we we live by. And it's committed, caring, passionate, solution focused, and gratifying. And so what we do is we keep that in front of everybody every day. And it's it's plastered all over everything that we do. There's visual reminders, they're verbal. And that's just part of the culture of who we are. It's actually kind of interesting how we came up with those. I hired a consultant because I was a naysayer, so to speak. Early own right. And I hired a consultant to come in and help us. And he convinced me through reading some several papers that the Harvard Business Review had had put on culture, your own core values, mission, purpose, all those things. But I was just not passionate about it. Because I had seen in my career, so many individuals that come in, and they hand you this piece of paper, and they tell you this is our core values. This is our mission statement. But they no more lived it out than the man on the moon. Oh, yeah. And I've always been that guy that if I tell you it's going to rain, you better take your umbrella to work because I'm not gonna lie to you. And don't ask me if you don't want to know what my opinion is, right? So I hired him. He came in we went, we talked ahead of time. And he said, You know, it usually takes people a year, maybe two years to flesh it out, blah, blah, blah. And, and I said, No, we know who we are. We've always known who we are. We just had not documented it. And he said, You and every other customer that I've ever client I've ever worked with said same thing. So we went through this exercise and in 45 minutes, we had our core values nailed. Now we took another six, six or eight months to flesh out the wording behind it

Scott MacKenzie 19:23

right. But then

Bobby Mason 19:24

I got a little paranoid. So I hired a second consultant to come in to validate it and to validate that I was not just blowing smoke and and that one came in and they actually sat with all of our people. They did the job with them. They literally for two weeks, sat out there and worked in production. They worked in shipping. They worked in engineering. They sat side by side. I came back they gave me this thick 50 something page report and he said Bobby, I know you're going to read this and think this is kind of a Kiss, kiss up type repent, right. But you got something really, really special here with your culture. He said, you know, the thing you want to do is you've got a couple of gaps that you need to address. And one of them is that these men and women put together the true Craftsman there. There are occasions, so to speak, in what they build, take a lot of pride in it, and they do a great job. But they don't have closure. And that's, that's interesting. What do you mean by closure? He said, Well, they put their blood sweat and tears into making this product phenomenal for you. And it looks great. But then it gets on a truck and it shipped out west to an oilfield. And they don't ever get the feedback from the customer. Right? Did it do its job? Did it help you? Did it benefit you? Were these things? what you expected? What could you know that type stuff that the sales and myself management team, we go see customers, so we get that information. So I took it upon myself. We hired a video crew to come in. And we did a bunch of interviews, unbeknownst to all these employees, and they didn't know what I was doing. And and then we went out and we spent a week out in West Texas filming customers to get their feedback, right. And then at the end of our year, when we do our lift up awards, and give out our award ceremony. I ran this video that was a kind of a ying and yang of field and I and a company perspective, right? And I had grown men who are pretty burly tough

Scott MacKenzie 21:46

guys in tear gas baby.

Bobby Mason 21:50

And they were literally in tears. Yeah, it was turned out to be such a powerful video. We we held on to it for about a year and a half. Before we actually put it out on the website, just because so many customers that had seen it said you have got to share that because it tells your story.

Scott MacKenzie 22:08

Love it. Okay, let me ask you this question. So that's all great. That's all wonderful. That's all spectacular. How did you deploy it? How did you? And I'm sure it's a journey and then and then if you hire individuals, new people, right? How do you get them inculcated into your spectacular culture?

Bobby Mason 22:27

That is a that's a great question. That's

Scott MacKenzie 22:29

why I make the big bucks here. If you're looking at me on the video, I'm shaking No. But if you want to donate Go right ahead. I'm all into that, too.

Bobby Mason 22:40

We documented that journey. And a lot of the things that I've said to you this morning talking about the fact that that you know what those core values are, we actually hire my core values. I literally will ask you to define your definition of what those core values are to you. And there are no wrong answers. It's just a way for us to see we're

Scott MacKenzie 23:01

thinking imagine, yeah, ask me and I'll say, I like cars. That's a wrong answer, Scott, that's not in line with what I've that's a wrong answer. I can't imagine you coming out and say anybody.

Bobby Mason 23:15

But what I have found is that by doing that, they know where we stand, right? And if we aren't aligned early, we're never going to be aligned. And so I would rather help you be successful. somewhere else, right? It's doing you a favor, it's doing me a favor, so that we don't make a mistake. But we have, we actually have a book that we a little booklet that we put together. It's called a guide to greatness, and it's around the lift up. And then

Scott MacKenzie 23:47

like that, we forget everything on the podcast, I need those values, the five points that you put out, and then I need that booklet. And I need a lot of things. But I just wanted to plant that seed in your head because I need it. Absolutely. And I will maybe I'll just send you my resume because I like what you're doing.

Bobby Mason 24:07

I will also try to make that available on our website, Elijah. Bach. automotion calm. Yeah. But what what we do is what we do also is we've got a lot of ex military guys, and my CFO, Doug Markham, great individual, retired from the Navy. And he when he retired, he had given me one of his military coins, and had his name on it and the emblem and rank all those good things. And I loved that idea of some of something that is a value, but not monetary value.

Scott MacKenzie 24:47

That's just for the listeners out there. If you're out on the video, you and if you're not out on the video, he's lifting up a coin that they offer and it's there it is man. Committed lift. Anyway, it looks like Cool, go ahead.

Bobby Mason 25:01

Well, these coins, we have one made ups custom for every one of the core values. And then we put together a program where your peers, all the people around you can nominate you, if they catch you in the act of living out our core values, and they have to tell why. And then that gets submitted in weekly. And in my management meeting, so every good act is recognized by management. Now, not all of them qualify for a coin, because these are highly coveted prizes. And then

Scott MacKenzie 25:37

you got to make it worth Oh, to get it. I mean, it just can't just hand them out, like like pennies, I mean, absent all of a sudden, the value just begins to plummet, right. And

Bobby Mason 25:47

Ford team loves them, they display them with pride. And at the end of the year, we have a gold coin, which is the lift up coin. And that actually represents the one individual in the entire company, who represented us and our core values better than anyone else. If we sent that individual to Mars, and they couldn't speak Martian. That individual would know what SPOC Automation stood for. And, and he gets a he or she gets a monetary prize on top of that, but really, that coin, and that recognition is worth a lot more than than the monetary.

Scott MacKenzie 26:27

So this is interesting. So I see the value, I see the benefit. I see all of that. And that's all great at SPOC Automation. Now. One final question is does it positively impact your bottom line? I mean, if I'm a company, and I'm sitting here going, and this is all fantastic, as wonderful, but man, it's gonna come on, does it really help?

Bobby Mason 26:49

Absolutely. That is, I have, I have the numbers to prove it. You know, we've we've been fortunate enough to be one of Inc 5000 fastest growing companies in America three times in the last decade. You know, here's a little proof there, during this pandemic slash oil and gas war. We took a double doozy Yeah, in our industry. And yet, because of that, that culture because of that innovative spirit, my team, not me, not my marketing firm, my team came up with an idea to do something called two minute drives, because we have lift up, which is an internal program, yeah. And then we have build up where we're trying to build up our industry. And so what they do is they've been making videos, our sales, our service, our engineers, even our production people, and they're giving away our knowledge, the other people would charge you for this, but they're giving away knowledge to help the industry to educate them, to tell them how to or why you should consider these things to make you profitable. As a result, we have outperformed the market 30 35% on our web traffic on our own right, we're thriving in an environment that is not friendly.

Scott MacKenzie 28:18

It's challenging last for doggone Sure. And I love the fact that you are offering this content, this information, these little tidbits of success to an industry that needs it. And and, and it's not a slam on the oil and gas. So without gas, people don't take this as a slam. However, we are very reluctant sometimes to change and to, you know, be innovative. And now here's a great opportunity. We always talk about the challenges of COVID, that one side and it did this, that and the other thing and it's all negative. But I'm telling you right now, there's a positive element to it, whether we like it or not, there's a positive element. And that is people and companies like yours, where you're saying, Okay, I've got to adapt, I've got to change, I've got to innovate, I've got to be able to get my message out. And I've got to do it with a desire to help people succeed. Because if they don't succeed, I don't succeed. So I better help them succeed. And if they succeed, I succeed it all works. And and to be able to have that other focus and I love. I love that transition and love the where that is going there. Bobby, I love what you do. It's the only thing that says mister should have been a K. That would have been cool. SPOC. Then you'd have you know, SPOC years.

Bobby Mason 29:33

It's hard spell control with a K.

Scott MacKenzie 29:36

You could have been sort of on the edge and say control. This is control with a gay I'm changing the spelling. Anyway. All right, Bobby, how do people get ahold of you?

Bobby Mason 29:45

They can reach me at our website. Bach Automation. Next, SP OC Automation, no dots or dashes.com. And I'm also on LinkedIn, and Robert Mason. So please reach out If I can be of any assistance on this topic on Automation on home anything I'm I'm here to serve, that's what I might do.

Scott MacKenzie 30:09

That's right. And when you go out to his staff card on LinkedIn, he's got a beautiful head of hair, which is not there and but is a handsome gent. Those definitely. So yeah, reach out to him you listeners out there, Bobby absolute honor having you on the industrial talk podcast thank you very much my friend.

Bobby Mason 30:26

Honor is truly mine and thank you Scott for what you do. It's a service.

Scott MacKenzie 30:32

Alright listeners, we're gonna wrap it up on the other side. So don't go away. We will be right back. You're listening to the industrial talk Podcast Network. All right, thank you very much for joining the industrial talk podcast. We're gonna wrap it up. Bobby Mason is the man. He is the President and CEO at SPOC Automation. That's SPO C, go to a stat card LinkedIn, type in Robert L. Mason goes by Bobby, you'll find him reach out to him. They're doing innovative solutions at that organization. And I'm telling you right now, I'm inspired. I'm inspired by lift up. I'm inspired by what Bobby is doing. His team at SPOC fantastic stuff. All right. I'm going to challenge you. I'm going to challenge you right now before we just roll out of here. Find people that are bold, find people that are brave, find people that are innovative. And I'm telling you your world is going to change. Reach out to Bobby Kennedy right now. He's bold, brave and daring, greatly. Big time right there. And your world is going to change. All right. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner so you better stay tuned and join us for the next one.

The post Mr. Robert “Bobby” Mason CEO and President of SPOC Automation Talks about A Successful LIFT-UP Culture appeared first on Industrial Talk.

The post Mr. Rene Nazario with VisualK an InforEAM Partner talks about Deploying InforEAM to Micro Vertical to Power Gen appeared first on Industrial Talk.

Fluke Reliability's Xcelerate20 and the Industrial Talk Podcast is talking to Blair Fraser, Global Director of IIoT Solutions at UE Systems about “Disrupting Your Bearing Lubrication Through Automation”. Get the answers to your “Bearing Lubrication” questions along with Blair's unique insight on the “How” on this Industrial Talk interview!

It's been said that as many as 60% to 80% of premature bearing failures are lubrication related. Whether it is due to over lubrication, under lubrication, or simply using the wrong lubricant for the wrong application, it is still a lubrication related failure. One challenge for maintenance & reliability professionals is how to optimize their lubrication PM’s. Ultrasound technology is one way to assist in enhancing lubrication procedures. Using ultrasound, we can prevent lubrication failures due to over and under lubrication.

You can find out more about Blair and the wonderful team at UE Systems by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BLAIR'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/thisisyourai/

Company LinkedIn: https://www.linkedin.com/company/ue-systems/

Company Website: https://uesystems.com/

SIGNUP FOR FLUKE RELIABILITY'S XCELERATE20, RIGHT HERE RIGHT NOT – YOU WILL NOT BE DISSAPPOINTED!

Xcelerate20

PODCAST VIDEO:

PODCAST TRANSCRIPT:

lubrication, friction, IoT, IIoT, bearing, grease, data, people, blair, technology, lubricate, put, system, uesystems, industry, called, companies, lubricant, solution, talk

SPEAKERS

Scott MacKenzie, Blair Fraser

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving.

Scott MacKenzie 00:18

So put on your hard hat, grab your work boots, and let's go Hey there, welcome to the industrial talk podcast. We are 100% You know, this, this platform, this industrial talkback platform is dedicated to you. But women and men of manufacturing the women and men of industry, you are bold, you are brave, you dare greatly. you innovate. But you innovate and you are changing lives and the world around you. That's why we celebrate you on this podcast pretty much every day. That's right. Now we're in love with you every single day. And that's why you are the heroes on this particular podcast. All right. Another great interview. And this is associated with Xcelerate20 right, Xcelerate20 that is a conference brought to you by those wonderful people at Fluke Reliability. We're going to be talking a little bit about that. His name is Blair Fraser. And that's f ra s. Er, ue systems is the company talking about i o t let's get rockin. Yep. All right, I want you to get out your calendar, paper pencil, something to mark it up. And I want to put this date down, you got to put these dates down on that particular calendar. It is November 17 to November 19. It is a virtual conference. Of course, it is because we live in in this pandemic world right now. And it's Xcelerate20. That's Xcelerate20.

Scott MacKenzie 01:48

That is a conference brought to you by those incredible folks at roll Fluke Reliability. And I need for you to put that down. And and quite honestly, you know what's going to happen. You can also listen to Blair Fraser, he is one of the incredible one of many, trust me one of many incredible professionals that are going to be sharing how to do things the right way in the world of asset management, reliability, IoT industry for Dotto, and anything in between the theme, the theme of this particular event, and boy, is it timely, I just want to make sure you understand it is timely. And I'm going to look over here at my other computer because I want to make sure I get it straight. The six domains of resilience. Now, you know, as well as I do to build a business of resilience, and I've been preaching this on the industrial talk podcast is that you're going to have to collaborate, you're going to have to innovate, you're going to have to educate with a sense of speed and purpose, right. And you're going to have to be able to put these processes in place. So that if Lord willing, it doesn't happen. But if it does happen, you get hit by the the two finger death, blow of the COVID or some other unusual virus, you'll have a business of resiliency. So the themes that are going to be communicated to you going forward specifically with the Xcelerate20 casts of incredible professionals is the sixth domain of resilience. Number one, vision that is purpose goal. Right, and congruency. Okay. composure. That's, that's the other one. We're talking about reasoning, health, tenacity. And of course, my favorite, my favorite is collaboration. And I'm always into that. But all of this is wrapped up in, you're going to be innovating, you're going to be definitely educating. And it is an absolute honor, that I have the opportunity to not just speak to Blair but others that will be presenting at this particular conference. And I'm telling you, they're going to bring the lumber, they're going to bring the excitement, they're going to bring the energy because you deserve it because you need to learn about this. And this is a boy, it's just a timely topic, everything that's associated with, you know, industry for Dotto IoT devices, you name it, it is a timely conversation. Now, let's get on with the interview. Blair Frasier now want to make sure you understand that that is with an S S, not a z that's FRASER, you IE systems is the company he is the global director of iiot solutions at that wonderful fine business. And we are talking about in this particular episode talking about lubrication and strategies associated with using the IoT solutions and the devices associated with it so that you can properly lube your equipment which is very doggone important, I'm telling you right now, look into that. Reach out to them. Now, everything is going to be there, you're going to have to get involved once again, November 17, through the 19th. Xcelerate20 is the event. I'm going to have that link out there. If not, you just go onto Google and pop that in there. Make sure it's an axe, and you'll find all you need. Get engaged. Get on it. I'm going to be doing it. So shoot you. Alright, let's get on with that interview. Blair Frasier is the one in the hot seat. We had a great time. Enjoy the conversation. Blair, welcome to the industrial talk podcast absolute honor that you found time in your busy schedule to talk to the listeners of this fine podcast.

Blair Fraser 05:41

It is a fine podcast. Got it. Thank you so much. Yeah. Heck, yeah. Well, that's a way to start a podcast.

Scott MacKenzie 05:49

That's right. Thank you very much for joining. All right. That was excellent. Yeah. All right. For the listeners out there, you can tell that Blair's got a little spunk in him. He's quite peppery background into who you are, and why you're such a great professional there Blair. And then we're going to talk a little bit about lubrication.

Blair Fraser 06:06

Well, I can I can give you some background about a great side of me, but absolutely. So my name is Blair Fraser, I'm the director of IoT over at ue systems, ue systems been around for 40 years in the ultrasound business in preventive maintenance, energy optimization, things like that, using ultrasound as a technology. I started my career as boots on the ground, I'm actually an a not a very good one, a licensed electrician. And what I say is, is even my own family wouldn't hire me to install a light bulb. So I think that speaks to the, to my skill set from that perspective, because I didn't do it very long. And I do go back and, and get into engineering on the electrical and automation side. So yeah, I spent, I spent the first part of my career on the shop floor, which I think, brought me a lot of real sense real life. And then I've ventured out in the technology space, the last three years prior to joining YUI systems, I focused on artificial intelligence. One is a guy like me doing an artificial intelligence, I still don't know, to this day. And again, the way I learned artificial intelligence was through brute force. And that brought me into the technology game and now at YUI systems focusing on on technology, how can leverage the power of ultrasound and bring that to more people in a more convenient, more safe way? You know,

Scott MacKenzie 07:19

what's interesting about AI, I think pre virus, pre pandemic pre two fingered, you know, death punch, I believe that people said, innovation is important to my, my process, my manufacturing my industry, yeah, but I'm going to sort of run a two to five year timeline on it COVID hits, though, then all of a sudden, we need to create a business of resiliency, and, and at that base, we've got to be able to, I mean, we've got to bring the innovation, and that's where you sort of shine. And that's where ue systems shine. Because you're you're right there where you're creating solutions for businesses that keep them up and running as long as they possibly can, which is very important. Let's talk a bit about that.

Blair Fraser 08:05

Yeah, it is, I think from a point of resiliency, I think I think it was the CEO of GM said it best if you go into this pandemic, and come out the same way you came in, you fail to take an opportunity, right. And I think it's a challenge to all of us. And what we're seeing is, it's very clear to this day is those people that invested in innovation, or an automation or some part of their digital transformation process going in to COVID with pandadoc, whatever you want to call, I don't want to go down now. But you had a better opportunity in front of you from those that did not write and we can clearly see it. And I'm sure you've done this across all industries or certain industries that lag and there's gonna be many listeners go, yeah, that's me. Right. And we all have that excuse that I'm gonna compete and innovate. But I think what we've learned from this type of technology is small incremental steps, right? That is the key. And that's what we're trying to do a ue systems. I'll give you an example. You mentioned, you know, we help companies operate safer, more reliable, more energy efficient, and we do, but the key part to remember is we are one piece of a larger puzzle, right? And what I love what's happening in industry is the big giants, right? A companies and the small mom and pop shops now are all contributing to a better, more efficient work environment. See,

Scott MacKenzie 09:21

that's, that's interesting. You bring that up, because, you know, everybody understands that the one side of that sword and that sword is painful that that COVID sword, yes, we got it. People are hurting. There's some challenges the other side, and you just brought it up, you sort of touched upon it. There is a greater spirit of collaboration. There has to be and there

Blair Fraser 09:39

has to be people listening to this podcast. We're the ones that running it. And I love it because the giant companies are not going to end the event I'm talking about vendors are not going to own the ecosystem. We've seen it we've seen companies try to we'll build this ecosystem for you and it's going to have everything No, you know what, you know what we're really good at altra sound you know what, we're not really good at a lot of Other things, so don't come to us with the other things, we are going to supply you with world class best in class altra sound solutions, use it for that, if you want to tie it into other systems, that's great. You're going to play in their sandbox,

Scott MacKenzie 10:12

too. And I love that. I think that that is a beautiful statement, because I, I really believe that and I believe the fact that when we start to, to look back, we're gonna say, Okay, yeah, some people, yeah, they didn't take advantage, but there's gonna be a lot of people who are saying, that was the best that that unfortunate situation was the best for my business. Because I was able to contact Blair, we created greater focus into what we needed to do just because we needed to, and we're not dealing with all the, you know, the, you know, the shiny objects out

Blair Fraser 10:44

there, it's great to be lots of shiny things. Yeah. And, and that's, that's what I tell people is, you can go and start to Google IoT solutions. And you can find so many solutions, I lost track, I used to keep track of them and follow them to see technology and I, I love technology, even it's from a competitor. I love it, right? Because we're all contributing to the better good, the sandbox is huge, right? But here's the and keep this in mind. I'm the director of IoT a UV systems, companies, people don't need IoT. Right, what they need is a solution to a problem. IoT is a mechanism is a tool that could possibly solve that problem, not guarantee it, but it's a it's a tool, a method to solve a problem, what you need to do is figure out how to solve a problem. And hopefully IoT has an aspect to that. I love it. And you're absolutely spot on. And I think those conversations are happening, because I think that people are saying, like, I can't, I can't dilly dally, I've got to come up with solutions to my problem. Right, those problems are what? Here's the reality and and another CEO of Microsoft, right, came out and said, digital transformation changed in more than two months that didn't last 10 years or something like that, and totally agree, because what are we seeing is, you know, a lot of us are gonna listen to this podcast, and we're sitting at home, I, I used to be on a plane every other day. I haven't left my house. I'm getting I don't know what to do. I got it like painted or something. Right. I haven't left my house. So here's the challenge. I'm now supporting customers, I'm having these conversations are in technical talks with all these companies, and I'm doing it from from my house, and it's something I could I thought was never possible before. You know, I'm a face to face person, I want to look you in the eyes, make sure I trust you see how you act, make sure you put your shopping cart away. Right. those type of things? And then and then, you know, do that. But I'm learning these face to face conversations. No, we're lucky we know each other from the past. Right? But what a difference these these technologies can do.

Scott MacKenzie 12:41

Right? And you're absolutely correct. And I think it's forever changed, right? I mean, it's it's harder for business to justify Blair to jump on a plane to go talk to somebody, when maybe it's just a 15 minute conversation, we could do it by zoom, and it'd be just every bit as effective. And I think that there are going to be other consequences that are resulting from this. And some people can say, Why do I need that office? Right? I just stay in your house and no talking, you know,

Blair Fraser 13:08

well, that's right. So here's the thing. Now, now many of us are getting overloaded with zoom meetings and things like that. Yeah. So you've been proven that these virtual meetings are way more tiring than actually meeting in person. So if you ever get done a day of just back to back meetings, and you're exhausted, you're like, I didn't do anything. Well, it was talking to a screen, but I'm exhausted. That's why. But we flip that on to the end of what we're seeing now with IoT, in particular condition monitoring. And I have gone out and said, I think we're at a crisis point, I think we have a serious problem with IoT and condition monitoring. Because I think we are getting so much data, so much data, we don't know what to do with now we can strap a sensor on to anything and get data. You don't necessarily what it means, right? And I come from me, I know the value of collecting data data, I still don't believe data is the new gold, I believe, insights. Yeah, new gold data is just the raw material, right? Gold is the iron ore if you will to get that gold. But we're focusing on capturing this data. And for the AI background, absolutely collect data. never delete data, always save that day. You never know when you need it. But really what we're trying to get to is insights, we're trying to solve that problem. How do we get to insights? So you can start to log in these systems and get all this information. But how do we get insights? Right? But

Scott MacKenzie 14:23

isn't there a way to be able to say, Okay, I'm collected data, and there's data, no man is a tsunami. And when somebody says I can, I can put an IoT device out there, and that device is cheap. And all I do is just sort of stick it out there. And now it's into the cloud, right? There's data everywhere, and it is a tsunami. The key is to be able to take that data and really create the parameters of saying, this is important data. This is not important data, get rid of that, because maybe it's not, but then of course, you want to save it all.

Blair Fraser 14:55

Yeah, of course. Yeah. No, and AI is gonna help it AI is gonna help you That data start to tell us and I love it big fan of artificial intelligence. But also, there is also there's data, there's insights and a very, very small portion of that data we're collecting is what I call actionable insights. What can I, what can I do from the data turned to insights turned to actual instance? I can do and let's let's talk about a bearing, for example. Yeah. So bearings, they're spinning around in our plants or our industry everywhere, right? It is said that 80% of premature bearing failures can be traced back to port lubrication practices. Right?

Scott MacKenzie 15:38

Yeah. Too much not enough. That's right. Whatever. It's just like, right. Yeah.

Blair Fraser 15:44

Right. So so it to me, it's a smoking gun. Right. Emma says, Well, I have a have a downtime issue with my rotating equipment. Well, your bearings, I think was SPF come up with the study saying less than 11% of roller elementary anti friction bearings meet their design life?

Scott MacKenzie 15:58

Less than 11%? Less than 11. So I don't know if it was 10.9. round down and say

Blair Fraser 16:05

10%, we can say that, right? So bearing we know bearings are failing. But here we are, in my opinion, going back to that crisis, I think we're in we go to the PF curve, every reliability maintenance person probably knows that pf curve, right. And everyone's racing to pee pee is that point that has identified by Nolan heaves a identifiable physical condition that something's going wrong? Right, right. So every single person, and companies there is saying, Hey, I can detect this point P on this bearing before anybody else, right. That's what everyone's racing to. Right to give us enough time to start planning. Right. Right. That's great. Because, you know, I don't get really caught with my pants down, I can start to plan, right. But, but there's, you look at that PDF curve, there's also a domain, just to the left of that was called the predictive domain called the proactive domain. Right? This is where we're trying to prevent the failure from happening in the first place. So you know, Benjamin Franklin, one ounce of prevention is worth a pound of cure, right? I think that holds true with this, too. What if we were to put just a small, every person out there listening to it for every $1 you spent at at detecting a failure, you put 10 cents of that into trying to eliminate failure from happening in the first place, or even not even eliminated, but prolonging it?

Scott MacKenzie 17:25

Yeah, I was just gonna say you can prolong it, because eventually, just bearings themselves will eventually where no matter, let's say you're hitting your lubrication. on target, right? That's just gonna eventually over time, where, but the key is that one moment when you can pull it out properly, put another one in, and you're back up and running. It's better than having a catastrophic type of deal.

Blair Fraser 17:50

That's right. So that's what we're trying to do. And that's really what we're trying to do with the with IoT and ultrasound. So what we're doing with that is, we've already established for decades, the process or this idea called ultrasound assisted or guided lubrication. And what we're doing there is we're measuring friction, right? The purpose of an anti friction or rotor element bearing is to reduce friction. So it makes sense. Let's monitor friction. And what that friction tells us is two things. Exactly. When that thin film, less than one mil, on those ball bearings, has started to degradation, it's not there, and we cruise friction. So it's telling us when we need to re lubricate or re grease, right, but we also use that friction to tell us precisely how much lubrication is required. Okay, so we're getting to that, you know, common lubrication issue, what I call inadequate greasing, that covers over lubrication and under lubrication. Both are just as bad. No, grease is bad. That makes sense. But guess what, you put too much grease into a bearing you fill that cavity, you create more friction just makes sense,

Scott MacKenzie 18:55

right? So you got those individuals out more is better,

Blair Fraser 18:59

more so right? And I get I get to be fully candid with you here, Scott. I was that guy. When I started my career, I was working in a facility. And I had I thought I was doing this every month I went around and I squeezed that. I said, Yeah, I saw that old grease come out the seal. Right. I must have put enough grease in. It's good. Yeah, I don't Good.

Scott MacKenzie 19:21

Now to the next one.

Blair Fraser 19:22

Yeah. You know, it's interesting vitamin measuring friction, I would have seen, hey, this is literally what happens. You start to add grease a Greece needs a bearing nice Greece, right? You start to lubricate that friction starts to go down, right? You can literally watch it with our software, you start to apply more grease after you've replenished that thin film. Your friction starts to go back up again, past the point that you started that actually made that bearing worse. Right? You've actually clearly by thinking you're adding grease, you've made it worse, right? So here's the challenge. So now we're in this world, this COVID world so what we're trying to do is enable technical To make us better to make us faster to make us smarter, right, and I personally believe that technology is never going to replace proper education experts in this field even with AI. Okay? What I'm saying is we need to enable these people better. So what we see is the average wrench time in a facility can be 30%, which gives the average person or technician about 140 44 minutes a day to do work. Now, if that's your lubrication technician, is 144 minutes to go around and lubricate or she to go lubricate. How many bearings Can you lubricate in that time, right? So here's the challenge. In this COVID world, just like we learned that most of our business can get transferred over to home offices and virtual, obviously, maintenance, very tough, you can't bring assets home with you, we can learn that we don't necessarily need to go to this equipment, right. So the challenges there is we use this ultrasound guided lubrication, we're using technology. In fact, our on track system can bring you that friction level in real time to anybody on any device. Right now, I am looking at the friction of a bearing in a system in the Netherlands on my phone, right? So I can see the friction of that. And what's great about that is it's not data, it's incites friction to me, I understand, right, if this friction to here, I need to lubricate. It's very simple, right? But here's the challenge, when I have to go lubricate, I still have to go out to that vise to go do it. Right, you physically have

Scott MacKenzie 21:31

to I mean, it says, we have to walk out there with the grease gun move we get on that, yeah,

Blair Fraser 21:36

I'm gonna grab my grease gun, I'm gonna get hurt. And I'm going to put on my safety equipment because things are spinning or falling all that stuff, right. So this was one solution to a problem of three common failures of inadequate lubrication. The right lubricant is a huge issue.

Scott MacKenzie 21:53

I got it right down there, I got the right grease. Yet no rain again, a baby.

Blair Fraser 21:58

So what have we done, we've recommended procedures in place. Color coat, your grease nipples make different fittings, so there's no physical way you can put the wrong grease in. And the third one is contamination. Break. Big. You don't want anything in that, right? This is contrary to belief is smaller the particle of more damage, it does better off putting a bowling ball in there then pieces, right, which you can see the bowling ball. You could Yeah, so So here we are. So even with ultrasound guided lubrication, we're still making sure we're lubricating not based on time, because we have learned that time based anything in our world is bad, right. So typically, you know, practices are time based, every month, I'm going to go give it a shot, a lubrication, ultrasound guided lubrication, we still go around on a time based method, but we're measuring friction, okay, this friction hasn't changed, I don't need to lubricate, right. And then the other side of the fence is saying, I'm going to put in what's called an automatic lubrication device. Okay, these are individual units, sometimes through distribution block, which dispense a very precise amount of lubricant or grease into a bearing at a specific time. So every day, I'm going to put in eight CCS or every month, I'm going to sweat it

Scott MacKenzie 23:10

driven by data, it's driven by insights, you're not just doing it just because but your

Blair Fraser 23:16

log it in it is you go by data, but you're doing it by time, typically. So you're doing it still, every day, I'm going to put a little bit of grease in there, which is, which is which is good, which is good. But you still don't know if that little bit of grease everyday is required, because you still don't know the friction, right? So you set these devices up. Some of them do have vibration sensors in them to make sure you're only going to lubricate when it's running. But you're still not getting condition based lubrication. So on one side, we're saying, hey, do condition based lubrication, you have other people on your side that saying I have these automatic devices that are going to take care of it for me. And hopefully, I've set up the right, time based. So it doesn't take much to think about what if I put real time friction into these automatic lubrications? Where I'm sending a signal based on friction to a lubrication device. Yeah, that thin film, I don't care if a month has passed, two days have passed, because it depends if I how I treated it, what the load was on it, how fast it was, things like that. So welcome to the contract smart loop, we develop a product that we can then monitor that friction in real time on my phone. And guess what, if I wanted to with a proper security, because IoT is all about security, I can hit this lubricate button on my phone. And what it's going to do is send a signal to that automatic lubrication device and dispense a known quantity of contaminant free exactly the right lubricant into that bearing. And I could hit that button. Watch that fall. If I need to lubricate a little more, I hit that button again. This is what technology is doing for us. Right. And I think it's very important to notice we're not replacing that lubrication expert, you still need to know the fundamentals of lubrication, you need to select the right grease. You need to make sure it's the right thing. quantity going in there. Right? But you have a real time feedback mechanism to say when and how much grease to put in there.

Scott MacKenzie 25:07

Yeah. See, this is so interesting, because I love the innovation that exists out there, especially within IoT. And, and how it like, again, you know, this whole COVID thing has brought that to right up front. And people are having these meaningful conversations and, and that that solution by YUI systems is just fantastic.

Blair Fraser 25:29

It's It's fun, but it also goes to work I think technology is going to fit in. And regardless of how good the situation, the solution is, the cost, there has to be a cost to benefit ratio. Right? Because if this is too much, you know what, I'm gonna take that risk, I'm gonna put an automatic Luber are still gonna go in and do routes. And that makes sense. Right? So we had to think of technology. What's great is technology's adopting so quick is driving the cost down of everything, to take your data, put it to the cloud, we're not in the cloud business, right? We host our data in the cloud, but it's not our cloud. No, I'm not. I don't I'm not competing with Jeff bazel. store data in the cloud or or, or Bill Gates there. Right. So

Scott MacKenzie 26:11

I would highly advise against that. Just you don't want to get into that market. I think that's right.

Blair Fraser 26:15

Well, though, so that's the great part, right? And really, it's the it's the freedom with with COVID. In the example in the beta customer, we had their lubrication guy was camping. So I said, Hey, we have the system on. I'm looking at this data. I'm not a lubrication guy, right? I mean, I am from some parts, but I don't spend day in and day out thinking about lubrication. So he says, Hey, I'm on vacation. I'm up in this national park. I'm going to look at the data. He grabbed his cell phone, he's looking at that friction data. No, he did. He hit the button. He lubricated precisely while on vacation. Right? I apologize for interrupting his vacation. But it proves the point there that even if he was at home, right, or even a in the plant at his desk,

Scott MacKenzie 27:03

right. But does your system does the this ultra town IoT IoT device? Yeah, proactively. Let's say it's seeing something something's going on. And I don't have to I'm, I'm eating dinner, and then all of a sudden I receive a lip. So that to me is important, too.

Blair Fraser 27:25

It is absolutely. So it's going to tell you, so it's going to fit in that predictive domain. And I'm not going to get into the debate of the PDF curve on which technology is and what sooner because that's just a wormhole. And obviously, as things start to fail, you're going to have friction. So on the lubrication side, there really has to be two parts. And with any system, what I challenge is the biggest challenge we have is not cost. It's not installation. It's culture change. Its culture change, right? How many times and ensure if when you talk to people in RCM, do you, you do an RCM, you get a binder and it sits on the shelf,

Scott MacKenzie 28:01

90 gets in the 90 percentile range. That's right. So justify.

Blair Fraser 28:06

I mean, I used to I used to sell these products. And I go months later, two months later, a year later, how's this new product? And they hand me the box? You blow the dust off? Yeah, we haven't done it yet. Okay. All right. Well, you better buy another one. That is true. That's true. Here's the culture change. So if we're taking that culture shift from someone that's going out with the grease gun and lubricating themselves, right, and I have met those people, and I am always surprised how darn accurate they are. I know this bearing I can I get a feel for and I'm going to put it in. And right. I'm a technology guy. And my nurses say you're absolutely wrong. But Gosh, darn duh, right? A lot of the times too. So that tribal knowledge is very important. So if I say to that person, I'm going to put a system in or your boss is going to put a system in, that's just going to go lubricate on its own. You don't do anything, right. Not very good for cultural change. Are you gonna trust that system? No matter how good I tell you that algorithm is that's doing this, the math and all that kind of stuff. Right? Right. So there's a manual aspect to it being this bearing requires lubricate lubrication. You go and you lubricate it as if you're using a grease on instead of squeezing a grease gun, you're hitting a button on yourself, right? You still have complete control. You know what, I don't want to put any more in there. Because I know last time I lost one and blah, blah, right? We do have an auto feature, which is going to see an eight decibel increase in that friction, which is standard. It's going to start to inject crease very slowly over time with thresholds on either side to make sure we don't over lubricate it. Right? So it's going to put a crease in and it's going to have stopping points. Listen, I put this much recent and that friction is not changing. It's an indication that there's a fault with that bearing. I can mask it maybe for a day with lubricant. right but it's going to come back. So a patented algorithm in that it's going to do it but we give the person option to build confidence in that because what we're doing and this goes back to data is we're storing every time that bearing is lubricated. We know when it was lubricated how long it took to get lubricated that lubrication cycle and how much lubrication was required. And we start tracking time in between. So hey, Scott, last time you lubricated this you used I gotta make this number up 10 grams, right? And it only lasted over two hours. Right? Okay, interesting. Hey, this time using 11. And it took me three hours. I'm making these times up, but you can notice, right, but that's very insightful information. Yeah, that feeds into that automatic lubrication, right? Yeah. And and so it to me, it becomes that trust issue. So we really want to put what I'm calling the lubrication cockpit, right? Put that person in front of it, have the screen build trust in that system? You are You are the teacher, this system is the apprentice right here, install it is going to take care of everything for me. No, you need to teach it, you need to work it.

Scott MacKenzie 30:49

It doesn't take much if there was like a damn moment. And I was leveraging and using my technology and it failed on me. You know, all of a sudden, that culture will shift on a dime and get one man out there and the day they're gonna

Blair Fraser 31:04

pop out. You get one kick at the can to prove yourself one in that thing is flying off a bridge this system.

Scott MacKenzie 31:12

Right? It is so damn true, man. Yeah, I've never seen anything so fast.

Blair Fraser 31:16

That's right. And here's so here's what we're doing. Once you build confidence, you want to build it to the or put it in an automatic mode. It's going to send you something it's going to say, hey, Scott, just I'm so obviously, it actually might be cool, but actually says verbatim, but hey, Scott, just to let you know, this bearing requires lubrication. I'm going to go and I'm going to lubricate it for you. And I did it. I put in 10 grams of grease over this amount of period, I dropped the friction from here down to here. I couldn't quite get it down to baseline. Because I was afraid of over greasing it, right. But I got it that friction down. Right. So it's going to notify you that it did it. You can say, Hey, good job next time, be more aggressive, put a little more in. Right. Right. Right. So it's it's a feedback mechanism, it's always going to tell you what it does. But this is really where I think technology is getting, we're at the point of building apprentices of ourselves right of our tribal knowledge. And then passing that knowledge along. So I think that's where we're going to have, you know, these types of systems, right. And again, it goes back to that first statement. It's not data, it's it's it's very actionable insights. This bearing requires lubrication. There's no ifs, ands or buts, right. It's not here's a bunch of data stand on your head, bite your tongue to your left. Yeah, what does this data look like? Right? It's saying, hey, this requires lubrication? Do you want me to lube it? essentially. So that's what it's Yeah, I love that.

Scott MacKenzie 32:36

I mean, that, that that's powerful stuff. And let's put it this way, you might get one kick out of the can, at the cannon is gonna offer them or whatever. But the reality is, is that IoT is here. The companies like YUI system, people like you are going to be in it for the long haul, right? And it's always going to be around and either you begin, you begin to embrace it, you begin to do it. And you'll just have to, you're just gonna have to go down that route.

Blair Fraser 33:04

It starts but start small, and I've seen

Scott MacKenzie 33:06

it that's that instrumentalism That's cool. Yeah.

33:09

And I have customers that are saying, hey, I want to put 100 of these systems. And I'm like, that's okay. But I'm going to sell you one.

Scott MacKenzie 33:15

Yeah.

Blair Fraser 33:17

It's true. I guess I have one because I want you to get used to, I want you to prove it.

Scott MacKenzie 33:21

Right? No, I

Blair Fraser 33:23

get used to it and feel it out. Right, and then adopt it and then put some more in, right, and it comes back. companies don't need IoT, they need a solution. This is a solution to what causes 80%. But

Scott MacKenzie 33:37

yeah, it's huge. It's huge. Because those things are swirling and spinning and thing. There is a harsh environment, and it's warm, and it's hard. It's cold, it's whatever.

Blair Fraser 33:47

It's like a NASCAR race, it is in the same direction.

Scott MacKenzie 33:50

All left turns it is it's, it's true. All right, let's see, we're gonna have to wrap this up. Now you're gonna be speaking at an event called Xcelerate20? What's your title? What are you going to be talking about there? Um,

Blair Fraser 34:03

probably health stuff, but not getting off. It's gonna it's going to be around IoT, or eating habits? That's right. Yeah, we might we all might have gained some COVID 15 here.

Scott MacKenzie 34:14

No, no, I can't COVID 25, I was committed to the bundle. So I gotta be,

Blair Fraser 34:19

I gotta be talking about the need for a truly automatic lubrication device and how it comes together and what some of the logic is behind it. And really what these types of solutions can do for us, right, and where does this fit in an overall ecosystem? As I said, this is one part, you know, what bearings or motors do fail for other readings, then other reasons and bearings? Guess what? I can't detect those. Right. The first one to tell you, there's still a small percentage of these. So I'm not going to say if you put this on, you'll never have a bearing failure again, because john smith might have run a bearing with the biggest sledge hammer you've ever seen. Well, how does this fit into a bigger ecosystem? I think that's important to talk about.

Scott MacKenzie 35:00

All right. Blair, you were absolutely wonderful Blair Fraser YUI systems is the company. We were talking a lot about lubrication, automatic lubrication, cool little IoT devices that definitely will help your asset run better. I like it. cool

Blair Fraser 35:20

guy. Pretty cool.

Scott MacKenzie 35:22

All right, you listeners out there. Hey, are you active out on LinkedIn? I'm very active. Yes.

Blair Fraser 35:27

All right, you

Scott MacKenzie 35:28

can raise your you'll get all his contact information on industrial talk.com this particular podcast as well as information about Xcelerate20 you need to participate in that. Don't come to me and say, Scott, I don't know where to find that. Because I'll just say no, you do. You got to go up to industrial talk.com. Click on that link, boom, get engaged. You'll be listening to individuals like Blair and others that are just absolutely passionate about what they do. Blair thanks.

Blair Fraser 35:55

My pleasure, Scott.

Scott MacKenzie 35:56

You're awesome. Okay, listeners. Stay tuned, we're gonna be right back.

36:01

You're listening to the industrial talk, Podcast Network.

Scott MacKenzie 36:11

All right, what did I tell you? That's Blair Frasier, man, he is an absolute. I don't know. He's a big thicker baby in the world of lubrication and definitely IoT with that wonderful company called YUI systems. All right, I'm gonna reiterate this, you're gonna have to get your calendar out, get a pencil with that too. And I want to make sure you write down, accelerate, that's ex c, e, l e, Ra te 20. That's a two and a zero. You want to know how to spell that? November 17. Through the 19th. It's all virtual. So go out to Xcelerate20 find out more get engaged because you're going to be listening to some of the best that are in this particular industry. When it comes to reliability. That is fluke. Reliability is putting that back on. Alright. We need resiliency, right? That means you need a vision, composure reasoning, how tenacity collaboration, we're going to expand upon this as we continue to bring in more individuals and talk about that. People will be brave dare greatly change the world. That's what we're all about. Be safe, and we're going to have enough another interview shortly.

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Xcelerate20 Features Blair Fraser with UE Systems on Disrupting Bearing Lubrication Through Automation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Rebecca Kersting, President of CAP Logistics and Uptime Logistics about “The Impact of COVID19 on Logistics and Supply Chain and solutions for Success”.  Get the answers to your “Logistics and Supply Chain” questions along with Rebecca's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Rebecca and the wonderful team at CAP Logistics by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

REBECCA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/rebeccakersting/

Company LinkedIn: https://www.linkedin.com/company/cap-logistics/

Company Website: https://www.caplogistics.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

logistics, industry, solutions, business, people, supply chain, uptime, manufacturing, strategy, sourcing, products, part, customers, industrial, day, transportation, important, agile

SPEAKERS

Rebecca Kersting, Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

Rebecca Kersting  00:22

Hey, welcome to the industrial talk podcast, absolute honor that you have joined the number one industrial and manufacturing related podcast in the universe. I'm not I'm not over selling that, am I over selling that? But it does, however, celebrate the women and men of manufacturing and industry. We celebrate you because you are bold, you are brave, you dare greatly. You're changing lives and you're changing the world. Why not celebrate you each and every day on this particular podcast? And I'm gonna tell you, again, you're gonna say, Scott, you always have great interviews. Damn right. I have good interviews. This one is no. I mean, she's amazing. Let's just put it this way. She brings definite logistik street cred. Her name is Rebecca Kersting. That's ke r s t. i n g, CAP logistics, and uptime logistics are the companies and she just happens to be the president. Let's get cracking with the interview. All right. Another great interview? Again, I'm not I'm not tired of having great interviews. That's exactly correct. Yeah. Take that one to the bank. All right. Now, you know, I've been talking a lot about collaboration, innovation, and education, with a sense of speed, purpose, focus each and every day. And I think you're going to have to get through this next normal with those components in mind. Okay, you can sit there and say, well, Scott, what about this? What about this? You know, I'm not the sharpest tool in the shed. So I tried to say, collaboration, innovation and education are keys. And they are, and you got to do it with a sense of speed. Now here is, you know, from, from my perspective, one of the biggest industries that got impacted, hammered, if, you know, drop kicked, was the logistics supply chain, sourcing, you know, industry as a whole. And they just got hammered. And with all of the changes that are taking place within this country on how to effectively and efficiently bring in products from outside sources, move it efficiently, and with a great competence, and has just been a real absolute challenge. And so, on the industrial talk podcast, I've been really focused in on solutions, strategies, specifically to the supply chain logistics, and sourcing, you know, opportunities now, because I not a professional, all I know is that this is important stuff. And you know, how I know it's important stuff. Well, outside of the fact that I've been in business for a lot of time, many years, is when I went to the Walmart, to pick up some groceries and realize that that product wasn't there, I realized how important the supply chain world is some to me to make my life better to make my life easy. And you know what? It just happened? pre virus, it just happened, didn't know anything about it, go to the store. There it is. I don't have to think through it. That's what it was all about. Now, with this next normal, what does that mean? Where are we going? What are the challenges? And And honestly, I don't have the answers. That's why collaboration is so important. That's why innovation is so important. Because people like Rebecca, her team at CAP logistics, that's what they they just, they excel at, they excel at solving problems. They excel at the opportunity to collaborate with companies who have really problems on solving important supply chain issues. And then they're always innovative, because it's because it's so fluid, because it has just, it's just constantly changes. You need a company, you need solutions that are innovative, and they never stop educating to see how it rolled out all in collaboration, innovation and education. And you know what? Yes, they do. They do it with a sense of frickin speed. And they're there to help you because they understand that their service is needed. So that you can maintain your uptime, you know, business, whatever that looks like manufacturing with uptime, and they're going to also also make sure that they do it as efficiently and as rapidly as possible. Yep. They embody CAP logistics Rebecca's team at CAP logistics. They embody that collaboration spirit of class. The spirit of innovation and definitely the spirit of education because I'm telling you right now, I can't keep up with it. All right, about that. All right, let's get on with the interview. Once again, Rebecca Kersting KRSTING, President of CAP Logistics, as well as Uptime, and she talks about a little bit of the Uptime Logistics and why that's important to different business models to different focus, all geared toward success. Oh, that. Alright. Here's the interview. Enjoy. Rebecca, welcome to the industrial talk podcast. absolute honor, it is an honor. I'm telling you right now, it's an honor that you in your busy schedule, found time to get on the industrial talk podcast. How are you doing? I am doing great. You're so fun. This is gonna be a good time.

Scott MacKenzie  05:48

And I'm ugly. And on bald? Yes, I'm a complete package Most definitely. Hey, listeners, we I've been very fortunate to be able to work with CAP logistics on a number of initiatives. And and Rebecca is the president of CAP logistics. And we're going to be talking a little bit about COVID, we're going to be talking about the impact of the logistics, supply chain sourcing, and everything in between. and Rebecca, Rebecca brings a tremendous amount of well, street cred to this particular conversation. Before we get into that now, Rebecca, give us a little 411 on who you are, and why you're such an incredible professional

Rebecca Kersting  06:27

in the logistics world. Well, I am humbled by you saying that I have grown up in logistics. My father started our company when I was a year old. I've been in trucks, picking up freight moving it all over the country, I still remember going to the Denver International Airport. With him when I was little to pick up freights been out to mind sites in Wyoming. And so the business was started in our basement. The story goes that my mom would help answer the phones with me on my lap, and she would hang up and we would both cry. I've officially been with the company for 17 years and had a number of different roles. But I love what we do. It's exciting. And it's great to help companies be able to keep their operations running every day.

Scott MacKenzie  07:30

Yeah, I gotta tell you, man, especially now, one of the biggest topics and I mean, I've interviewed a ton of people. And one of the biggest topics is that happened, pre virus, everything, all the supply chain, everything was just happening and just rolling and going and having a fantastic time. pandemic hits, two finger death punch COVID pops you in the head. Now all of a sudden that that supply chain gets disrupted, yet companies are still dependent on it. sort of give us a little background on, you know, the positives and negatives. Of course, we want the positives. But we got to touch on the negatives on where you know, the impact of COVID to your business happen going forward?

Rebecca Kersting  08:11

Well, I think initially, the impact was just a slowdown of the economy. And and these key industries in the country. No one knew what a single day looked like. And so initially, I think the strategy for companies was to address their slowing of business while trying to protect their workers. There was already some tension with us trade. There was some things happening in oil and gas and mining. So there there was a culmination of complicating factors, where we saw a dive in our customers’ business and therefore our business. A lot of companies took the approach of of shutting things down or slowing them down. They looked for opportunities to save costs. So they stopped purchasing inventory. They stopped doing a lot of things that they would normally do to try to save costs, and things just slow down.

Scott MacKenzie  09:23

Yeah, it was overnight. It was it was a flip of a switch, man. It's like, yeah, we're rocking What the hell? I know. I know.

Rebecca Kersting  09:34

And everybody thought that it was this temporary thing. And if we all hunker down for three weeks, then we'll we'll all be free and it just didn't pan out in that way.

Scott MacKenzie  09:46

No, and you know, what's interesting too, is in these conversations and it it's amazing how in being a manufacturer and being an industry, how resilient and flex Some of these companies were like, like, it hit. They had this morning time, like, Oh my gosh, what are we gonna do and then all of a sudden you just boom, and they were able to hit hate using the word pivot. I gotta use a pivot word, pivot, and and be able to try to succeed in this sort of this new normal, whatever it might look like. Where do you see how it's impacting your business? Where do you see this sort of new normal impacting your business in a positive way, not in a negative, we already understand the negative so?

Rebecca Kersting  10:31

Well, there's, there were just so many changes that we didn't see coming. So obviously, there's this whole new gamut of product that people are trying to move in pp. So initially, we saw a lot of that, and you just never would have thought like, there was this business of masks and hand sanitizer, and all of these things that we just never thought of as, as key critical items that people were going to be desperate to move. And then as things began to normalize, we we saw some other industries come back online, and a lot of demand on you know, paper products, or in edrick, salutely.

Scott MacKenzie  11:17

forgot about that. You're right. I did forgot about the paper product one. And I remember, just FYI, I'm leaving Walmart, whatever it might be. And I'm seeing people just stacking up on paper products. And, and I'm telling you, I'm sitting there going, what am I missing? What news? Am I missing that I've got? I do I have to run back and get it? There's no paper products, and I never could understand it. I survived. I'm still old and ugly. So

Rebecca Kersting  11:42

we all do. And I'm bet there's a lot of people who have an insane amount of toilet paper, hoard it away somewhere. Know how long it's gonna take for them to get rid of. Yeah,

Scott MacKenzie  11:54

I know, I hear you. And boy, I'll tell you this. It was really an interesting, the other item, or the observation that I I've seen is that the pre virus, we just took things for granted. And I'm when I'd go to the store, boom, it's on the shelf. I know it's on the shelf, and they had it all nailed down. Right? And and this is just me, humble little guy going to the store, and then all of a sudden, the the virus hits and then bam, I'm thinking to myself, why isn't that on the shelf? And then I realized that the the supply chain is disrupted, it might this one right here might work just fine. But then this one broke down. And then this one, can't you it just I didn't realize how sensitive the supply chain is.

Rebecca Kersting  12:42

Yeah, it is. It is.

Scott MacKenzie  12:46

So let's, let's talk a look. Where do you see it going? I mean, come on. Let's let's put on a little future hat here. Where do you see it going? Okay, we've been past the paper push. And we've been past all the other stuff. And I think I think you're better at this. I think industry is starting to come back up. They're starting to just get a little bit more on out there a little bit more understanding the demands of the market understanding it what this next normal, do you see that in your business?

Rebecca Kersting  13:15

So I am very hesitant to try to predict anything, because Could you be wrong, because I will be wrong. But I have my hopes. And I am seeing some trends that I that I think are in a positive direction. So during the initial part of the pandemic, we really saw a lot of customers and a lot of industries start to look at where they could control cost. And inventories were big item that that people began to cut in with that the transportation of these components, key supplies, things that they were able to put off. So if it was a manufacturing line, or a refinery, they the backups for key components. They put those those orders by the wayside. Now that things are picking up, and they don't have those industries, we are seeing an influx in in the critical need of these parts that are necessary to keep these companies up and running.

Scott MacKenzie  14:28

Yeah, I think you bring up a good point. And I think that as these assets were idle, as you mentioned that I'm going to save money. And I think that everybody's sort of in that beginning saving money mode, and now they've got to figure out how to make money. And a key component to making money is being able to get your products, either from where their manufacturing to destination or their feedstock, into their manufacturing process, and wherever that might be. And I think That I see a shift, I think, I'm not gonna, I'm not gonna be. Don't bet on me anybody out there, please don't. But I think that there, it's starting to ease up a little bit. And I think that people are starting to recognize this next normal, but a key component, you will never ever, ever get away from that logistics that supply chain component. And that's where CAP shines just shines, because you're able to do that in a way that that makes sense. Because for me, if I was a company got my company hat on, I have different needs, I have different demands, I have different insights into what my market needs, and what my business needs, and therefore my sourcing requirements. The other company, Acme, whatever, has completely different, it might be somewhat similar, but completely different. And that's what brings us to this point of being able to sort of customize those solutions. That's what you guys do.

Rebecca Kersting  15:59

That is, and I think that's where we've really been able to help our customers through this time is we're very responsive, we're very agile, and the media are made of problem solvers. Our team is hired, trained, retained, evaluated based on their ability to, to solve problems, to be committed to the customers and their solutions to have a positive attitude and show up. Every time our phones ring or we get a request through our portal, or a text message or however our customer chooses to engage with us. We're there with our problem solving hat on ready to help them through their challenges.

Scott MacKenzie  16:54

See, this is interesting, because especially now in this next normal next opportunity, whatever. I think the the need for solutions like that solving problems within your supply chain within your logistics is even more paramount. Because if you're going to survive, and a key component of that is of course, being able to, you know, manufacturer and get into destinies, and so on and so forth. Today, those challenges are even greater, just because pre virus pre pandemic, okay, it's sort of ran, it was all good. all bets are off, especially when we're starting to talk about new regulations that are taking place globally. I mean, you gotta stay on top of that. I can't meet company. I can't I need somebody to help me.

Rebecca Kersting  17:40

Yeah, yeah, it is. There are just so many complexities right now. And I don't know what tomorrow is gonna look like. So being agile is is so paramount. Yeah. In industry right now.

Scott MacKenzie  17:55

No, yeah, I think that that, that that is a great term and being agile. And so I've always just sort of predicted that to to be collaborative, innovative, and then educate as fast as possible, this ability to be agile and innovative and solutions within logistics, supply chain, whatever. Because some of these, I guarantee, I bet I bet. I'm going to be bowling, I'm going to step out on this limb. I bet you're somebody who's come to you and said, Hey, Rebecca, I don't know how to handle this. This is sort of what we're trying to do. But I don't know what to, I guarantee you that you've got new challenges. And you're going to have to take your team and say, All right, here we go, we got to figure this one out, too.

Rebecca Kersting  18:35

That's that's what our team loves. They don't have any prewritten solution that's templated out for them. Yeah, they come up with the solutions. And not just one in most cases, we're able to come up with three price time options, depending on the strategy that our customer has. So if if they have a part that they know, they don't need immediately aligns not down yet, but they wanted in their inventory, they can look at a mode of transportation that is lower in that is is going to be less expensive.

Scott MacKenzie  19:14

Yeah, you need that. You need these options. You just do you can it's like, you know, one site is size does not fit all, especially in the world of logistics. Now. One of the confusions that I have. And I want you to clarify that. You've got CAP logistics, great company been around forever. Little little younger than your dad. And then you have this other initiative called uptime. Can you explain a little bit about uptime, and what does that mean?

Rebecca Kersting  19:39

So, uptime is is a term that is used very frequently in reliability and maintenance. And so that audience really understands the importance of keeping a line up and running. Because that's how you generate profit. That's how you generate revenue. And so our uptime logistics is really focused on those reliability and maintenance professionals who in the past haven't had logistics in their purview. But to have a complete reliability strategy, they need to have a logistics partner in their back pocket for when their reliability fails. And forbid, yeah.

Scott MacKenzie  20:29

fails, you'd brought up the F word definitely. And but in the real world, it does happen on and reliability professionals, no matter how many PMS they do, or whatever the tools that they're trying to diagnostically, ask, evaluate that asset. Sometimes there's those. Damn, I missed that one moment. So

Rebecca Kersting  20:53

yeah, if we see them, we see them every single day, multiple times a day, some situations are more dire than others. But even even in a situation where a reliability manager has has a part a replacement part for when that part fails. We've seen it where that replacement part goes in, and it fails to. And then what do you do? You

Scott MacKenzie  21:23

panic, and then you move forward.

Rebecca Kersting  21:25

Exactly. And you don't want your crews standing by waiting. For Gosh, knows how long for that replacement part comes in. And you don't necessarily want to rely on the supplier to be responsible for getting you that part. You want to take an active role and have visibility and control in getting your line back up and running.

Scott MacKenzie  21:49

So what I hear you saying and I'll put my manufacturing hat on, I have a damn I missed that moment in my life. And all I have to do is just call you guys. That's it. Like, by here it is this. This thing failed and I am and it's costing me a million dollar an hour whatever it might be. I need a part. yesterday. That's true. No parts too big for you guys.

Rebecca Kersting  22:15

No, no, no parts too little. It's funny. A little does end up being just as important. That's correct. The box the Boltzmann you think that one could live without a box of bolts but we've we've had to do hand carries a box of bolts across the country before

Scott MacKenzie  22:36

but anyway, you guys can handle international and all the way down to local whatever box a bolted. Yep, We sure can and and be able to do it because i what i hear you saying there Rebecca it's, it's a sense of urgency, especially with uptime, uptime, logistics, you recognize the role you play within the world of reliability. And it's all about urgency, getting that asset back up and running, getting that asset, churning out whatever widgets are supposed to be churning out as quickly as possible, or to become attached to as well.

Rebecca Kersting  23:09

Right, right. Now well in our whole business is set up with with that in mind and to stream like line mat and make it very, very easy for a customer who is in a bad situation to get in touch with the right person.

Scott MacKenzie  23:26

24 seven, whoa, whoa, what do you say? Are you saying the fact that these Oh, damn, I missed this moment happened at 2am. You saying I can get a hold of the right person at the right time at 2am?

Rebecca Kersting  23:37

Yep. You will be directed to the person who can help you that person answers the phone, there is no automated phone system. And the person who answers the phone is a transportation expert, who can work with you on price time options and get you what you need anytime.

Scott MacKenzie  24:00

Roll out a beji as schlepp start answering my questions now. It's panic Time Baby focused?

Rebecca Kersting  24:08

Yeah, that's what we do.

Scott MacKenzie  24:11

I love it. And it's exactly what i what i and I, I'm gonna throw this out too. So you, you've been involved in the manufacturing all the spaces Don't get me wrong. I'm just sort of focusing in on manufacturing. So you, you focus in on the manufacturing, you're providing these uptime, logistics solutions. But I would imagine that, like you said, these manufacturers cut back so, so much to try to figure out what's going to happen, what the market is going to look like all of the all of the components that they got to balance. Now they're trying to start their, you know, their lines up again or they let let things just sort of slide are you seeing a sort of a, an increase in the necessity to be able to provide these uptimes logistics solutions?

Rebecca Kersting  24:57

We are we are in There has been some changes to to the, to transportation in our country and in the world, where we've had even change the way we could move those those critical parts to so we have customers who are coming back online, and they're realizing the maintenance that they put off for their part that they decided not to order they need those. And so we are seeing every week more and more companies come back online, more and more companies needing to get back to that bad output that that they were at.

Scott MacKenzie  25:40

Yeah, yeah. And they're looking at data. They're saying, hey, maybe you know, the economy's turning around, maybe some more or greater demand for the price or whatever they're, they're looking at, they're analyzing it. What if I, what if I, do you guys do some warehousing? Or do you work with companies that I don't want to I don't want to buy this motor? Or I see that's the motor over there. But I don't want to bring it in. I want to just keep it over there. You work with people on solutions like that?

Rebecca Kersting  26:09

We do? Yeah, we we're able to help consults on a variety of supply chain issues, including, including warehousing. And

Scott MacKenzie  26:21

because that's all a part of it. It is I mean, if you're if you're if you're uptime, logistics, solutions, CAP logistics solutions, or strategies that encompass that massive industry, and if you're able to do provide solutions quickly, cost effectively. Other strategies. I mean, there's, it's, it's a portfolio, it's like, when we start talking about onshoring, reshoring, and nearshoring, right, there's a there's a focus on trying to figure out sort of a portfolio of sourcing solutions. And it could be, okay, we're gonna keep some over here in Asia, we're gonna put some down here and in Mexico, and then we're gonna put some over here in the United States, and to be able to sort of do that efficiently. You guys do something like that?

Rebecca Kersting  27:10

Yeah, well, I think having a logistics partner who intimately knows your business and can help you develop that strategy is absolutely paramount. Because you may be looking at purchasing and warehousing materials, that it really just doesn't make sense for you to to have that overhead of that inventory, some components that it does, but

Scott MacKenzie  27:36

you're absolutely spot on. I'm not joking,

Rebecca Kersting  27:39

right. But if you have a partner where you're able to have that dialog, and where you know that, if I don't have this in inventory, how quickly can I get it to me? How can I leave it at my supplier? Where I don't have to buy it from the supplier until it makes sense. But I know that I'll be able to get it in a very quick timeframe. Love it. That's a strategy and not a bad one.

Scott MacKenzie  28:07

No, no, not at all. And especially, especially today, you know, I think that we can't be fat, and inefficient with the way we address our logistics supply chain and sourcing strategy. You've got to be efficient, you got to be nimble, you gotta gotta be agile. And I don't, honestly, I'm trying to figure out and I'm trying to poke holes in why I shouldn't engage CAP logistics I am, but I'm failing miserably.

Rebecca Kersting  28:37

Thank you, we'd love to have the conversation with where we fit in. Different companies have have different strategies. I think a lot of companies look at transportation as an expense. And when they're trying to control that expense, they might be going with a lower cost provider. And that is the strategy but but that that low cost provider does come with with other costs that may be

Scott MacKenzie  29:10

I couldn't do it, I couldn't do it. If I'm over here, and I'm, you know, the big wig at Acme manufacturing, there's no way I would be able to take all of the fluid parts within my you know, supply chain logistics sourcing, and be able to do it myself or within a team that is not engaged in it all the time. Because it is a dynamic environment that requires people who are absolutely engaged each and every day.

Rebecca Kersting  29:39

Yeah, and and also that they're with the right carriers. Yes, the right assets to to move. To move the phrase, you want to be working with a trucking company, an airline who isn't going to damage your product, who isn't going to violate yourself safety procedures, who isn't going to cause you more headache at the end of the day?

Scott MacKenzie  30:05

Absolutely. Yeah. See, I mean it's a no brainer for me by the way, we're gonna have to wrap this up because I can talk about this all day long and I'm looking at your stat card on LinkedIn and and you're not very engaged out there on LinkedIn.

Rebecca Kersting  30:21

No, I, I prefer people relationships. And you are, you are virtual relationships.

Scott MacKenzie  30:31

Well, anyway, hey, how does somebody get a hold of you? Because you might have just said, That's who I want to talk to? What do I get a hold of you?

Rebecca Kersting  30:37

Well, you can get a hold of us 20 473 65 one call solves all at 800-227-2471 or you can visit us at Apple logistics comm or you can also shoot us an email at info at CAP logistics calm.

Scott MacKenzie  31:01

Easy peasy. So So listeners out there if you've if you think what she's talking about is important to you reach out, go to CAP logistics, definitely CAP logistics calm and the 800 I'll be out there on industrial talk.com. So there's no excuse. And there's no excuse to sit there and wallow in your your supply chain pain. There she is. a mega Scott and there's CAP Logistics. They've got your back. So there you go. Alright, listeners. Hey, Rebecca, this was fun. Thank you very much. Super fun. Thank you, Scott. Very cool. And listeners do not. And I mean, do not go away. We will be right back. You're listening to the industrial talk Podcast Network. Alright, what did I tell you? Rebecca Kersting ke RS T. img. Now she has a great stat card out on LinkedIn. But however, she doesn't use it. She only has a few followers. You know, you can get ahold of her. That's right. CAP logistics.com. And that's where you're gonna go. Right. And I'll have all the other contact information out on industrial talk. COMM. Right. So again, I'm going to challenge you. You need to collaborate, innovate and educate each and every day you got to do with a sense of speed. But I challenge you to hang out with people that are pro collaboration, pro innovation, pro education, and I'm telling you right now, your life will be changing. Your outlook on life will be changed. This whole whatever we're going through right now, will look differently. Because you're hanging out with people who want to solve problems. CAP logistics is a great example of that. All right, be bold, be brave, dare greatly change the world. That's what we're all about. So we'll talk later with another incredible interview on the industrial talk podcast.

The post Ms. Rebecca Kersting President of CAP Logistics talking about the impact of COVID19 to logistics and supply chain appeared first on Industrial Talk.

The post Mr. Brian Miller CEO of Easy China Warehouse talking about warehousing, supply chain and COVID impact to China appeared first on Industrial Talk.

The post Mr. Leon Pieters with Deloitte Provides an Update to the global state of the consumer in a COVID19 World appeared first on Industrial Talk.

The post Mr. Dave Reiber with Reiber Reliability talks about Leadership in the Reliability World appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Todd Palmer, CEO at Extraordinary Advisors about “Ditching your comfort zone and grow your business through Authenticity, Transparency and Vulnerability”. Get the answers to your “Authenticity” questions along with Todd's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Todd and how he can help you navigate the challenges of the “Next Normal” to success by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TODD PALMER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/toddpalmer1/

Personal Facebook: https://www.facebook.com/ToddPalmer13

Personal Twitter:  https://twitter.com/toddpalmer

Company Website:  https://extraordinaryadvisors.com/

Todd's Latest Book – The Job Search Process: Find and Land a Great Job in 6 Weeks or Less: https://www.amazon.com/Job-Search-Process-Great-Weeks-ebook/dp/B019EFAFNS/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

CAP Logistics: https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Todd Palmer with Extraordinary Advisors talks about Ditching your comfort zone to success appeared first on Industrial Talk.

The post Heroes Of Manufacturing Celebrates Team Elsons International with Andrew Jackson, President appeared first on Industrial Talk.

The post Survive, rebuild and Prosper through Collaboration, Innovation and Education appeared first on Industrial Talk.

The post Heroes Of Manufacturing Celebrates ProcessMiner with Karim Pourak, CEO and Founder appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to the Titans of Data, Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara and Kirk Borne, Data Science Fellow and Executive Advisor at Booz Allen Hamilton about “The Power of Data and Impact to Business and Culture”. Get your answers to the real power behind data analytics along with Bill's and Kirk's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill and Kirk and the wonderful team at Hitachi Vantara and Booz Allen Hamilton at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020 and beyond. All links designed for keeping you current in this rapidly changing Industrial Market. Survive! Rebuild! Prosper!

BILL SCHMARZO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

Personal Twitter: https://twitter.com/schmarzo

KIRK BORNE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kirkdborne/

Company LinkedIn: https://www.linkedin.com/company/booz-allen-hamilton/

Company Facebook: https://www.facebook.com/boozallen

Company Website: https://www.boozallen.com/

Company Twitter:  https://twitter.com/BoozAllen

Personal Twitter: https://twitter.com/KirkDBorne

EVENTS TO PUT ON YOUR CALENDAR:

Deliver on bottom line, Realize the economic value of data: Register Here!

Speed Discovery, Comprehension and Trust in Data at Scale: Register Here!

Adopting to Corona Virus Supply Chain Disruptions: Register Here!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Bill Schmarzo with Hitachi Vantara and Kirk Borne with Booz Allen Hamilton talk Data Analytics And Impact to Business and Culture appeared first on Industrial Talk.

The post Heroes Of Manufacturing Celebrates Team Delta Systems with Joey Arnold, President appeared first on Industrial Talk.

The post Mr. Sean Doyle with Fitzmartin talks about Strategies for Industrial Revenue Gains appeared first on Industrial Talk.

The post Ms. Nicola Fraser with Nextkey Service talks about aligning Risk Management with Operational Goals. appeared first on Industrial Talk.

The post Mr. Robert Niemiec with Twisthink talks about Human Centered Design in your Digital Transformation Journey appeared first on Industrial Talk.

The post Heroes Of Manufacturing Celebrates Team Lumitex with Peter Broer, President appeared first on Industrial Talk.

The post Mr. Bjorn Andersson with Hitachi Vantara talks about How Data will transform and energize Your Manufacturing Operations appeared first on Industrial Talk.

The post Mr. Rob Tiffany with Ericsson talks about Leveraging the Power of IoT to positively transform lives around the World! appeared first on Industrial Talk.

The post Mr. Steve Richmond with Projetech talks about The Unintended Consequence of COVID on the EAM Industry appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Amos Meiri and Chris Davis with Colu Technologies about “Engaging Local Businesses and Communities by Leveraging Technology to Provide Incentives to Support Businesses”. Get the answers to your transformative solution questions along with Amos' and Chris' unique insight on the “How” on this Industrial Talk interview!

You can find out more about Amos and Chris and the wonderful team at Colu at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

AMOS MEIRI'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/amos-meiri-23002945/

Company LinkedIn: https://www.linkedin.com/company/colu-co/

Company Website: https://colu.com/

CHRIS DAVIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/cddavis1/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Amos Meiri and Chris Davis with Colu Technologies talks about Leveraging Technology to Help Local Businesses appeared first on Industrial Talk.

The post Mr. Jason Kay with IMS Evolve talks about IoT implementation success by understanding your customer’s core business appeared first on Industrial Talk.

The post Mr. Alvaro Espinosa with CAP Logistics talks about Manufacturing Leadership and New Sourcing Strategies appeared first on Industrial Talk.

Factory workers’ efforts during the global COVID-19 pandemic have largely gone on with little public recognition. Until NOW.

Heroes of Manufacturing is an independent movement originated by Hitachi Vantara and The Industrial Talk Podcast to celebrate these unsung heroes of Manufacturing. Over 30 manufacturers, associations, vendors, VCs and others are collaborating to help share the stories of today’s manufacturing heroes who are keeping the world moving.

Learn more about The wonderful team at Cotsworks by the links below and on this podcast:

Company Website: https://cotsworks.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Heroes Of Manufacturing Celebrates Team Cotsworks with Ken Applebaum, Founder of Cotsworks. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Phillip Diao, Supply Chain Solutions Consultant at Infor about “How to build a robust, intelligent supply chain in a COVID world”. Get the answers to your Supply Chain questions along with Phillip's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Phillip at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PHILLIP DIAO'S CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/psdiao/

Company LinkedIn: https://www.linkedin.com/company/infor/

Company Facebook: https://www.facebook.com/infor/

Twitter: https://twitter.com/infor

Company Website: https://www.infor.com/

PODCAST VIDEO:

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Phillip Diao with Infor Supply Chain talks about how to build a robust, intelligent Supply Chain Solution appeared first on Industrial Talk.

The post Mr. Thomas Pisello with Mediafly talks about Value Communications and Quantification in Your Industrial Sales appeared first on Industrial Talk.

We discuss current industrial news and insights that provide real solutions to real problems facing industry. We need to:

Collaborate

Innovate

Educate

With Speed

And face these Challenges Head On!

The post EP 04: Monday Morning Industrial Wake-Up News of the Week and Insights for your Success appeared first on Industrial Talk.

The post Mr. Tim Ward with Changemakers Books talks Resiliency and a visual path forward appeared first on Industrial Talk.

The post Mr. Neil Sahota with UC Irvine Discusses Unlocking REAL Innovation for the Enterprise appeared first on Industrial Talk.

The post The latest Industrial News and Insights with Nancy and Scott appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to David Hartell, EVP of Development, Operations and Production at New African Global Energy about Digital Twin and benefits to Risk Management and Asset Performance.

On this podcast episode, David discusses the use of Digital Twins to help design and better operate dynamic processes and control systems for complex Energy Industry facilities. Digital Twins linked with Advanced Analytics are an important tool for Asset Performance and Risk Management during operations.

Learn more about David and the wonderful team at New African Global Energy by the links below and on this podcast:

Company Website: http://www.newafricanglobalenergy.com/

Personal LinkedIn: https://www.linkedin.com/in/william-david-hartell-3048a82b

Company LinkedIn: https://www.linkedin.com/company/newage-african-global-energy-/

Personal Website: www.iiop.info

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. David Hartell with New African Global Energy talks about the Benefits of Digital Twin. appeared first on Industrial Talk.

The post CORA Physical Therapy Interviews Jessie Podolak with Evidence In Motion on the subject of Pain appeared first on Industrial Talk.

The post Mr. Leon Pieters with Deloitte talks about the global state of the consumer in a COVID19 World appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Carlos Valdes-Dapena, Managing Principle at Corporate Collaboration Resources, LLC about What's wrong with typical team building and what we can do about it!

During this Podcast episode, Carlos talks about the 4-points that will unlock the keys to better collaboration:

1. To get achievement-driven employees – the kind we all love to hire – collaborating, you have to structure collaboration so that it feels as satisfying as doing the individual work they were hired, and usually love, to do.
2. The first step in framing collaboration this way is defining a clear and compelling “Why”, clarify why working with someone else, or a group, is worth the added complexity and potential conflict; why collaborating will be better than just doing it myself.
3. Once the “why” is clear, then you will need to crystallize the “What.” What are the specific tasks we need to collaborate on. And, which tasks DON'T require collaboration and that are better done by capable individuals.
4. Applying the principles to teams working remotely is especially important. Clarifying your team's Why and What creates a sense of team identity that will bond the team even when they can't be together.

Learn more about Carlos and how to achieve the power of Collaboration by the links below and on this podcast:

Company Website: https://www.carlosvdapena.com/

Personal LinkedIn: https://www.linkedin.com/in/carlos-valdes-dapena/

Company LinkedIn: https://www.linkedin.com/company/corporate-collaboration-resources-llc/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Carlos Valdes-Dapena Talks about what is wrong with typical team building and the power of collaboration. appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Dr. Josh Luke, Founder of Spend Less on Heathcare.org, about How to Eliminate Wasteful Healthcare Spending.

During this Podcast episode, Dr. Luke talks about the 5-key points that support the need design for safety and reliability:

1. Healthcare is bankrupting American businesses and families.
2. Become and EHC – An engaged healthcare consumer.
3. Adapt the Ten Free Tips to Spend less on Healthcare.
4. Have a Plan based on Peronalized and Preventative Medicine.
5. How employees using Personal Spending Reduction Tool can save them each $5 k in less than a year, and the employer even more.

Learn more about Dr. Luke and how to reduce your healthcare costs by the links below and on this podcast:

Company Website: https://spendlessonhealthcare.org/

Personal LinkedIn: https://www.linkedin.com/in/drjoshluke/

Company LinkedIn: https://www.facebook.com/HealthWealthDrLuke/

Company Facebook: https://www.facebook.com/HealthWealthDrLuke/

Instagram: @drjoshluke

Twitter: @JoshLuke4Health

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Dr. Josh Luke Talks about simple tactics for business leaders and employees to eliminate wasteful healthcare spending appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Brian Ahern, Chief Influence Officer at Influence People, LLC, about The Psychology of Persuasion and NOT Manipulation.

During this Podcast episode, Brian talks about the 3-key takeaways of persuasion:

1. Building better relationship faster
2. Help others overcome uncertainty
3. Move people to action

The unfortunate roadblock that people fall into the trap of doing what they've always done. Influencing others is like trying to become healthy of fit. In each case, use what the research says and you'll achieve success much sooner.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation, Education and Action and professionals like Brian the future is bright.

Learn more about Brian and the tools of Persuasion by the links below and this podcast:

Company Website: https://www.influencepeople.biz/

Personal LinkedIn: https://www.linkedin.com/in/brianfahearn/

Personal Facebook: https://www.facebook.com/brian.ahearn1

Company LinkedIn: https://www.linkedin.com/company/33515240/

Company Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn/

Company Twitter: https://twitter.com/BrianAhearn

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Brian Ahearn with Influence People talks The Psychology of Persuasion to move People to Action appeared first on Industrial Talk.

The post Ms. Maureen Metcalf with Innovative Leadership Institute talks leadership strategies in a COVID world appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Johnny Bofilios and Ruben Stancel, Business Development professionals at CopperLeaf Technologies, about leveraging data to confidently make better business decisions faster while reducing risks. On this episode, Johnny and Ruben drop powerful decision making strategies and solutions by leveraging existing data that will facilitate rapid business decisions.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation and Action and professionals like Johnny and Ruben and companies like CopperLeaf the future is bright.

Learn more about Johnny and Ruben and the power of High Performance Decision Making by the links below and this podcast:

Company Website: https://www.copperleaf.com/

Company LinkedIn: https://www.linkedin.com/company/copperleaf-technologies/

Johnny's LinkedIn: https://www.linkedin.com/in/johnnybofilios/

Ruben's LinkedIn:  https://www.linkedin.com/in/rubenstancel/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Johnny Bofilios and Ruben Stancel with CopperLeaf talks about making confident business decisions faster. appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we setup a Sales Professional Hot-seat with some of the best Sales Superheroes on LinkedIn today to discuss “Powerful Sales Strategies for Industrial Success in a COVID-19 Market”.

The Industrial Superheroes of Sales include:

1. Eneida Canev, Sales Trainer at Forrest Performance Group
2. Marcus Chan, Founder of Venli Consulting Group, LLC
3. Alex Alleyne, Founder of Growth iQ
4. Daniel Burke-Aguero, Business Coaching Specialist at Southwestern Consulting
5. Ken Baldo, Executive Member at Revenue Collective
6. Jeroen Balzer, Founder and Senior Contributor at Floraldino
7. Danny Heinsohn, Founder and Speaker of For A Reason, LLC

This very candid, lively and FUN sales conversation addresses:

1. What industrial companies need to do today to generate revenue.
2. How to leverage Linked for sales.
3. The need for urgency and action.
4. Strategies for gaining market share
5. The need for real innovation and collaboration

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about The Superheroes Sales Team on this episode and the links above:

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Superheroes of Sales and Marketing. Strategies for Sales Success! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Nancy Regan, Founder and All Around Great Person at RCM Training Online, about applying the principles of asset reliability to your most valuable assets, your Talent. On this episode Nancy goes in-depth into the principles of Human Reliability and Human Reliability strategies for success.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation and Action and professionals like Nancy the future is bright.

Learn more about Nancy and the power of Human Reliability by the links below and this podcast:

Company Website: https://rcmtrainingonline.com/

Personal LinkedIn: https://www.linkedin.com/in/nancyreganrcm/

Company LinkedIn: https://www.linkedin.com/company/rcmtrainingonline/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Nancy Regan with RCMTrainingonline.com talks about Human Reliability In a post COVID19 World appeared first on Industrial Talk.

Stop with the pride and ask for HELP!

Over the past month, IndustrialTalk Podcast has had the opportunity to talk to many industry leaders. For your consideration, here are themes:

1. We Need To Collaborate and Solve Problems. We need collective help!

2. We Need To be More Innovative. Not just technology but business processes/model and human capital/talent. Everything is on the table!

3. Swift Action. No time to plan the Hell out of something, move decisively!

4. Perfection will kill you! Better to move than to be perfect.

5. Trust. Find the trusted customers, partners, prospects and heroes for collaboration and solving problems.

We will get through this #covid19 world. Let's #collaborate, #innovate and take decisive #action! #podcast #podcasting #industrialtalk

Thank you for your tireless #leadership and #inspiration: Heather Preu, Beverly Rider, Sheila Ronning, Alex Alleyne, Marcus Chan, MBA [L.I.O.N.], Eneida Canev Ken Baldo Daniel Burke-Aguero, Vincent Rutgers, Industrial Internet Consortium, Arola Torruella Berrens, IOT Solutions World Congress, Mobius Institute

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Collaboration, Innovation and Action, Strategies for Getting Up and Running appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Brian Severski, Director, Product Management at Infor about “Driving Productivity and Performance with Talent”. In this episode Brian expands upon the 5 tactical steps that you can deploy today to ensure your talent is optimized for your long-term success. Get the answers to your Human Capital questions along with Brian's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Brian at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRIAN SEVERSKI'S CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/brianseverski/

Company LinkedIn: https://www.linkedin.com/company/infor/

Company Facebook: https://www.facebook.com/infor/

Twitter: https://twitter.com/infor

Company Website: https://www.infor.com/

PODCAST VIDEO:

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Brian Severski with Infor Talent Science is talking About Driving Productivity and Performance with Talent. appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we talk enablement technology with Jeron Balzer, CSE, Founder and Senior Contributor with Floraldino on Strategies to Leverage Technology to Improve Communications and Workforce Engagement with a Fragmented workforce and Market! More than ever, technology and innovation is truly needed during this time of transition

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about Jeron and the wonderful team at Floraldino on this episode and the links below:

JERON BALZER'S CONTACT INFORMATION:

Company Website: https://www.floraldino.com/

Personal LinkedIn: https://www.linkedin.com/in/jeroenbalzer/

Company LinkedIn: https://www.linkedin.com/company/floraldino/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Business Strategies that Leverage Technology for Success. appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we have a wonderful conversation with Katina Sawyer, Ph.D., Co-Founder and Behavioral Scientist with Workr Beeing on Powerful Inclusive strategies for your valuable workforce that can be done today in times of Personal and Business Disruption! More than ever, a healthy mind, heart and soul is truly needed during this time of transition

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about Katina and the wonderful team at Workr Beeing on this episode and by the links below:

KATINA SAWYER'S CONTACT INFORMATION:

Company Website: https://workrbeeing.com/

Personal LinkedIn: https://www.linkedin.com/in/katina-sawyer-ph-d/

Company LinkedIn: https://www.linkedin.com/company/workrbeeing/

Company Facebook: https://www.facebook.com/workrbeeing/

Corona Virus Got You Down??? Read this:  https://workrbeeing.com/2020/03/16/coronavirus/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Powerful Inclusive Strategies For Your Workforce in times of Personal and Business Disruption appeared first on Industrial Talk.

The post Mr. John Bernet with Fluke Reliability is talking About How to Start Your Reliability Program appeared first on Industrial Talk.

The post Operation Phoenix: Today’s Top Strategies for Nurturing and Gaining Brand Loyalty on Digital Media appeared first on Industrial Talk.

The post CORA Physical Therapy Interviews Robb Seahorn with CORA Physical Therapy on Treatment Solutions During COVID-19 and Beyond appeared first on Industrial Talk.

The post Business Beatitudes: A Spirit of Optimism and Action Through A Calm Demeanor appeared first on Industrial Talk.

The post Operation Phoenix: Well-Being Strategies in times of Personal and Business Disruption appeared first on Industrial Talk.

The post Operation Phoenix: Now is the time for real industrial leaders to lead with Hope, Optimism and Innovation appeared first on Industrial Talk.

In this episode we talk to Suzy Anschutz, MPT, SFMA, Director of Leadership Development and Regional VP at CORA Physical Therapy  Suzy discusses CORA's response to COVID-19 and the critical services being provided during this time of global challenge.

You can find out more about Suzy and the fine team at CORA Physical Therapy from this interview and the links below. Learn! Grow! Enjoy!

SUZY ANSCHUTZ CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/suzanne-anschutz-343512146/

CORA Physical Therapy Company Website: https://www.coraphysicaltherapy.com/

CORA Physical Therapy Facebook: https://www.facebook.com/CORAPhysicalTherapy/

PODCAST VIDEO:

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post CORA Physical Therapy Interviews Jaime Sigurdsson with CORA Physical Therapy on Workers Compensation During COVID-19 appeared first on Industrial Talk.

The post Business Beatitudes, Successful Are The Failures – They Rightly Value Success! appeared first on Industrial Talk.

The post CORA Physical Therapy Interviews Suzy Anschutz with CORA Physical Therapy on COVID-19 and CORA’s Proactive Response appeared first on Industrial Talk.