<?xml version="1.0" encoding="UTF-8"?><rss version="2.0"
	xmlns:content="http://purl.org/rss/1.0/modules/content/"
	xmlns:wfw="http://wellformedweb.org/CommentAPI/"
	xmlns:dc="http://purl.org/dc/elements/1.1/"
	xmlns:atom="http://www.w3.org/2005/Atom"
	xmlns:sy="http://purl.org/rss/1.0/modules/syndication/"
	xmlns:slash="http://purl.org/rss/1.0/modules/slash/"
	>

<channel>
	<title>data analytics &#8211; Industrial Talk</title>
	<atom:link href="https://industrialtalk.com/captivate-tag/data-analytics/feed/" rel="self" type="application/rss+xml" />
	<link>https://industrialtalk.com</link>
	<description>Where Industry Meets the Power of Media</description>
	<lastBuildDate>Wed, 23 Jul 2025 15:00:00 +0000</lastBuildDate>
	<language>en-US</language>
	<sy:updatePeriod>
	hourly	</sy:updatePeriod>
	<sy:updateFrequency>
	1	</sy:updateFrequency>
	

<image>
	<url>https://industrialtalk.com/wp-content/uploads/2022/10/cropped-Favicon-IT-Rebrand-32x32.png</url>
	<title>data analytics &#8211; Industrial Talk</title>
	<link>https://industrialtalk.com</link>
	<width>32</width>
	<height>32</height>
</image> 
	<item>
		<title>Austin Anderson with Fluke Reliability</title>
		<link>https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/</link>
					<comments>https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 23 Jul 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/austin-anderson-with-fluke-reliability/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at Xcelerate 2025 and talking to Austin Anderson, Product Owner, Condition Monitoring at Fluke Reliability about "Azima's Powerful AI Vibration Platform".</p>
<p>Scott MacKenzie hosts the Industrial Talk podcast, highlighting industry innovations and trends. He introduces Austin Anderson, who discusses Azima's diagnostic system and its integration with Fluke Reliability. Anderson explains the standardization of data collection over 15 years, emphasizing the importance of accurate data for reliability. He details the integration of Azima's AI with human analysts for 85% accuracy and the development of a user-friendly interface. The conversation also covers the future of Azima, including expansion into oil analysis and thermography, and the importance of efficient data storage and management. Anderson can be contacted via LinkedIn for more information.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/">Austin Anderson with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/39b20228-2fa2-46ad-87da-f4c890bea838"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Austin Anderson, Product Owner, Condition Monitoring at Fluke Reliability </strong>about &#8220;Azima's Powerful AI Vibration Platform&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts the Industrial Talk podcast, highlighting industry innovations and trends. He introduces Austin Anderson, who discusses Azima's diagnostic system and its integration with Fluke Reliability. Anderson explains the standardization of data collection over 15 years, emphasizing the importance of accurate data for reliability. He details the integration of Azima's AI with human analysts for 85% accuracy and the development of a user-friendly interface. The conversation also covers the future of Azima, including expansion into oil analysis and thermography, and the importance of efficient data storage and management. Anderson can be contacted via LinkedIn for more information.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Rebuild the Azima user interface to make it more user-friendly and easily accessible.</li>
<li>[ ] Integrate Azima's data and insights with Fluke's other reliability solutions, such as alignment and balancing, to provide an end-to-end connected reliability offering.</li>
<li>[ ] Enhance the Azima platform to include additional reliability data sources beyond just vibration, such as oil analysis and thermography.</li>
<li>[ ] Develop a solution that can automatically translate Azima's problem identifications into work orders in the customer's CMMS (e.g., eMaint).</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial innovations and trends.</li>
<li>Scott highlights the free ebook and workbook available on Industrial Talk, which expands on five elements of successful companies: educate, collaborate, innovate, invest in culture, and communicate effectively.</li>
<li>Scott MacKenzie thanks listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.</li>
</ul>
<h3>Introduction of Austin Anderson and Azima</h3>
<ul>
<li>Scott MacKenzie introduces Austin Anderson, who will discuss the product Azima.</li>
<li>Austin Anderson shares his background, mentioning his three-year tenure with Azima and his role in developing the diagnostic system.</li>
<li>Scott MacKenzie inquires about the accuracy of the data stored in Azima, to which Austin explains the standardized method of data collection and its relevance over the years.</li>
<li>Austin discusses his background in vibration analysis and his previous work with the Navy, highlighting his expertise in the field.</li>
</ul>
<h3>Strategic Path and User Experience of Azima</h3>
<ul>
<li>Austin outlines the strategic path for Azima, focusing on making reliability engineers superstars and providing useful insights for top-level executives.</li>
<li>Scott MacKenzie asks about the integration of Azima with Fluke Reliability, and Austin explains the goal of making the platform user-friendly and value-added.</li>
<li>Austin describes the end-to-end connected reliability solution offered by Fluke Reliability, including hardware, software, and alignment and balancing services.</li>
<li>Scott and Austin discuss the importance of user experience and the redesign of the user interface to make it more accessible and user-friendly.</li>
</ul>
<h3>Data Accuracy and Integration with Fluke Reliability</h3>
<ul>
<li>Scott MacKenzie inquires about the accuracy of the diagnostic system, and Austin explains that AI can achieve 85% accuracy, with the remaining 15% covered by human analysts.</li>
<li>Austin discusses the integration of Azima with Fluke Reliability's x5 system, which allows for the automatic creation of work orders based on diagnostic results.</li>
<li>Scott and Austin talk about the importance of connecting different tools and solutions within Fluke Reliability to ensure efficient data flow and accurate results.</li>
<li>Austin explains the process of storing and managing large amounts of vibration data, emphasizing the use of modern database technologies to optimize storage and access.</li>
</ul>
<h3>Future of Azima and Reliability Solutions</h3>
<ul>
<li>Scott MacKenzie asks about the future of Azima, and Austin expresses excitement about expanding the platform to include other reliability modalities like oil analysis and thermography.</li>
<li>Austin discusses the extensibility of the existing Azima architecture to accommodate different types of data and solutions.</li>
<li>Scott and Austin talk about the importance of connecting various reliability tools and solutions to provide a comprehensive and integrated approach to maintenance and reliability.</li>
<li>Austin provides his contact information for listeners interested in learning more about Azima and Fluke Reliability.</li>
</ul>
<h3>Closing Remarks and Correction</h3>
<ul>
<li>Scott MacKenzie corrects his earlier mistake of calling Aaron Anderson &#8220;Aaron&#8221; and acknowledges that his name is actually &#8220;Austin.&#8221;</li>
<li>Scott thanks Austin Anderson for his insights and encourages listeners to connect with him on LinkedIn for more information about Azima.</li>
<li>Scott wraps up the podcast, reminding listeners to check out the Industrial News Network and to stay tuned for future conversations.</li>
<li>The podcast concludes with a reminder to be bold, brave, and innovative, and to connect with industry professionals like Austin Anderson.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>AUSTIN ANDERSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/austin-anderson-151a04140/" target="_blank" rel="noopener">https://www.linkedin.com/in/austin-anderson-151a04140/</a></p>
<p><strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a></p>
<p><strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe title="Austin Anderson Fluke Azima" width="500" height="281" src="https://www.youtube.com/embed/-qTKpP3vQP0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/">Austin Anderson with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/6b73e378-d80a-42b1-afe6-1fe298aa6b5a/Austin-Anderson-Azima-converted.mp3" length="37480036" type="audio/mpeg" />

			</item>
		<item>
		<title>Charlie Boyle with Fortive</title>
		<link>https://industrialtalk.com/episodes/charlie-boyle-with-fortive/</link>
					<comments>https://industrialtalk.com/episodes/charlie-boyle-with-fortive/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 08 Jan 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/charlie-boyle-with-fortive/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at Accruent Insights and talking to Charlie Boyle, VP of Global Data, Analytics and AI at Fortive about "Leveraging operational data and AI for improved insights".</p>
<p>Scott MacKenzie hosts an industrial podcast discussing data analytics and AI with Charlie Boyle, VP of Advanced Solutions at Accruent. Boyle highlights the importance of data in decision-making, emphasizing the need for automated solutions to manage the vast amounts of data being generated. He discusses Accruent's mission to unify the built environment through IoT and advanced analytics, focusing on predictive maintenance, energy management, and space intelligence. Boyle also mentions the use of generative AI to assist aging technicians and improve maintenance efficiency. The conversation underscores the transformative power of data and AI in enhancing business operations and problem-solving.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/charlie-boyle-with-fortive/">Charlie Boyle with Fortive</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/40846e2f-b43c-4d09-8f65-6b5b92a31d0e"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.accruent.com/events/accruent-insights" target="_blank" rel="noopener">Accruent Insights</a> and talking to <strong>Charlie Boyle, VP of Global Data, Analytics and AI at Fortive </strong>about &#8220;<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Leveraging operational data and AI for improved insights</span>&#8220;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts an industrial podcast discussing data analytics and AI with Charlie Boyle, VP of Advanced Solutions at Accruent. Boyle highlights the importance of data in decision-making, emphasizing the need for automated solutions to manage the vast amounts of data being generated. He discusses Accruent's mission to unify the built environment through IoT and advanced analytics, focusing on predictive maintenance, energy management, and space intelligence. Boyle also mentions the use of generative AI to assist aging technicians and improve maintenance efficiency. The conversation underscores the transformative power of data and AI in enhancing business operations and problem-solving.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Explore using generative AI to document maintenance technician knowledge and provide guidance to junior technicians.</li>
<li>[ ] Investigate using sensor data and analytics to audit energy usage and bills, and automate HVAC controls.</li>
<li>[ ] Connect with Charlie Boyle on LinkedIn to further discuss Accruent's data analytics and AI initiatives.</li>
</ul>
<h2>Outline</h2>
<h3>Accruent Insights Event Introduction</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry innovations and celebrating professionals.</li>
<li>Scott highlights the importance of data and AI in the industrial sector, setting the stage for the discussion.</li>
<li>The event, Accruent Insights, is taking place in San Antonio, Texas, with a focus on problem-solving and customer obsession.</li>
<li>Scott introduces Charlie Boyle, VP of Advanced Solutions at Accruent, who will discuss data analytics and AI.</li>
</ul>
<h3>Charlie Boyle's Background and Experience</h3>
<ul>
<li>Charlie Boyle shares his background, including his role as VP and General Manager of Advanced Solutions at Accruent.</li>
<li>He has over 25 years of experience in advanced analytics and data science, previously serving as Chief Data Scientist at Honeywell and Chief Analytics Officer at a telematics company.</li>
<li>Charlie discusses his journey and the various analytic use cases he has encountered in different industries and verticals.</li>
<li>Scott and Charlie reflect on the rapid advancements in AI and generative AI, particularly with the advent of tools like ChatGPT.</li>
</ul>
<h3>The Role of Data and AI in Business Efficiency</h3>
<ul>
<li>Charlie explains the importance of data in today's business environment, emphasizing the need for automated solutions to manage large data sets.</li>
<li>He discusses the concept of decision intelligence, which involves turning data into actionable insights.</li>
<li>Scott and Charlie delve into the challenges of managing large amounts of data and the role of AI in generating actionable insights.</li>
<li>They discuss the potential of AI in various industries, including retail and HVAC, and the importance of proactive maintenance.</li>
</ul>
<h3>Accruent's Mission and Data Platform</h3>
<ul>
<li>Charlie outlines Accruent's mission to unify the built environment through IoT and advanced solutions.</li>
<li>He explains the role of Accruent's data platform in managing reporting, business intelligence, and insights generation.</li>
<li>Accruent's IoT analytics platform connects sensors to assets, providing telemetry data and predictive models to solve business challenges.</li>
<li>Scott and Charlie discuss the importance of proactive maintenance in industries like retail, where preventing food spoilage can save significant costs.</li>
</ul>
<h3>Evaluating AI Use Cases and Customer Validation</h3>
<ul>
<li>Charlie describes Accruent's &#8220;dream process&#8221; for evaluating AI use cases, which includes problem validation, customer validation, and business model validation.</li>
<li>He mentions the partnership with Ford's Data Science Center of Excellence (Fort) in building rapid prototypes and MVPs.</li>
<li>The focus is on creating solutions that provide real value to customers, distinguishing between &#8220;nice to have&#8221; and essential solutions.</li>
<li>Scott emphasizes the importance of AI in providing actionable insights without requiring users to search for information.</li>
</ul>
<h3>Future Use Cases and Generative AI</h3>
<ul>
<li>Charlie highlights three primary use cases for Accruent: space intelligence, occupancy analytics, and predictive maintenance.</li>
<li>He discusses the importance of generative AI in assisting aging technicians and transferring knowledge to the younger generation.</li>
<li>Scott and Charlie explore the potential of generative AI in providing accurate and actionable answers for maintenance tasks.</li>
<li>They discuss the challenges of validating generative AI solutions and ensuring accuracy in responses.</li>
</ul>
<h3>Energy Management and HVAC Use Cases</h3>
<ul>
<li>Charlie introduces energy management as a key area for Accruent, focusing on auditing energy bills and reducing costs.</li>
<li>He explains how sensors can be used to compare meter readings with energy bills, leading to significant savings for clients.</li>
<li>Scott and Charlie discuss the potential of energy management in controlling HVAC systems and optimizing energy usage.</li>
<li>Charlie shares his personal experience with HVAC use cases from his time at Honeywell, highlighting the complexity of managing multiple HVAC units in large institutions.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott wraps up the conversation, emphasizing the importance of data collection and AI in generating tactical insights.</li>
<li>He encourages listeners to reach out to Charlie Boyle on LinkedIn for further collaboration and innovation.</li>
<li>Scott reiterates the key themes of the podcast: education, collaboration, and innovation.</li>
<li>The podcast concludes with a reminder of the importance of data in driving industrial innovations and solving real-world problems.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>CHARLIE BOYLE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/charlesboyle2/" target="_blank" rel="noopener">https://www.linkedin.com/in/charlesboyle2/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fortive/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fortive/posts/?feedView=all</a></p>
<p><strong>Company Website:</strong> <a href="https://www.fortive.com/" target="_blank" rel="noopener">https://www.fortive.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Charlie Boyle | Fortive | Accruent Insights | Leveraging data and AI for improved insights" width="500" height="281" src="https://www.youtube.com/embed/A_y1In_U7Us?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/charlie-boyle-with-fortive/">Charlie Boyle with Fortive</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/charlie-boyle-with-fortive/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/287cd470-2187-4ea7-a880-75319c96182b/Charlie-Boyle-Mp3.mp3" length="27391535" type="audio/mpeg" />

			</item>
		<item>
		<title>Steve MacLaird with OMG</title>
		<link>https://industrialtalk.com/episodes/steve-maclaird-with-omg/</link>
					<comments>https://industrialtalk.com/episodes/steve-maclaird-with-omg/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 09 Dec 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/steve-maclaird-with-omg/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Steve MacLaird, Sr. VP, Government and Industry Strategy with OMG  about "Delivering industry standard to help businesses succeed!"</p>
<p>Scott MacKenzie interviews Steve MacLaird, Senior Vice President of Government and Industry Strategy at OMG, about the organization's role in developing and maintaining standards for various industries. OMG, which has been around for over 35 years, has created standards like CORBA, used in 5 billion devices worldwide. They focus on adaptable standards, such as the Software Communication Architecture (SCA) and Systems Modeling Language (SysML), which have been adopted and modified by NASA and the Department of Defense. MacLaird emphasizes the importance of collaboration with government, industry, and academia to identify and address evolving needs. OMG's standards are free and accessible, encouraging broad participation and influence in their development.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-maclaird-with-omg/">Steve MacLaird with OMG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f2efeacf-aaa9-4238-b8fe-80a84a85661d"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Steve MacLaird, Sr. VP, Government and Industry Strategy with OMG  </strong>about &#8220;Delivering industry standard to help businesses succeed!&#8221;</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>Scott MacKenzie interviews Steve MacLaird, Senior Vice President of Government and Industry Strategy at OMG, about the organization's role in developing and maintaining standards for various industries. OMG, which has been around for over 35 years, has created standards like CORBA, used in 5 billion devices worldwide. They focus on adaptable standards, such as the Software Communication Architecture (SCA) and Systems Modeling Language (SysML), which have been adopted and modified by NASA and the Department of Defense. MacLaird emphasizes the importance of collaboration with government, industry, and academia to identify and address evolving needs. OMG's standards are free and accessible, encouraging broad participation and influence in their development.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Finalize the release of the RFP for the Statistics Metadata Interface Interoperability standard.</li>
<li>[ ] Promote the upcoming release of the Standard Business Report Model standard.</li>
<li>[ ] Continue engaging with government, industry, and academia to identify their needs for new standards.</li>
</ul>
<h2>Outline</h2>
<h3>OMG Q1 Meeting Introduction and Purpose</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and the people behind them.</li>
<li>Scott thanks the audience for their support and highlights the importance of problem-solving and collaboration in the industry.</li>
<li>The podcast is broadcasting from the OMG Q1 meeting in Reston, Virginia, and Scott encourages listeners to visit omg.org for more information.</li>
<li>Scott introduces Steve, the senior vice president of government and industry strategy at OMG, and sets the stage for a discussion on government and industry strategy.</li>
</ul>
<h3>Steve's Background and OMG's History</h3>
<ul>
<li>Steve provides a brief introduction, mentioning his role at OMG and his responsibilities in government, industry, and university engagement.</li>
<li>OMG has been around for over 35 years and has developed standards like the Common Object Request Broker Architecture (CORBA), which is widely used in various technologies.</li>
<li>CORBA is used in numerous devices, including cell phones, laptops, submarines, and satellites, with over 5 billion instantiations worldwide.</li>
<li>Scott asks Steve about the process of engaging with government, industry, and universities, and Steve explains the hands-on approach of meeting people and understanding their needs.</li>
</ul>
<h3>Government and Industry Collaboration</h3>
<ul>
<li>Steve shares his experience in developing software-defined radios and small unmanned aerial vehicles (UAVs) for the military.</li>
<li>He describes how these technologies were used in Afghanistan, allowing special operations personnel to see what was on the other side of a mountain using a laptop and a drone.</li>
<li>OMG's standards, such as the Data Distribution Service (DDS), have been adopted by NASA for launching rockets and by the Department of Defense for communication architecture.</li>
<li>Steve emphasizes the importance of collaboration with various government agencies, including the Department of Defense, NASA, and the Office of Federal Financial Research.</li>
</ul>
<h3>Adapting Standards to Changing Needs</h3>
<ul>
<li>Scott inquires about how OMG keeps its standards up-to-date with rapidly changing government needs.</li>
<li>Steve explains that OMG does not build shelfware and regularly reviews its standards to ensure they remain relevant.</li>
<li>He provides an example of how the software communication architecture (SCA) was adapted by NASA for space use and later updated for terrestrial applications.</li>
<li>OMG's Systems Modeling Language (SysML) is another example of a standard that has been adopted by Congress for model-based systems engineering in both the Department of Defense and NASA.</li>
</ul>
<h3>Engagement and Influence in Standard Development</h3>
<ul>
<li>Steve discusses his role in engaging with government, industry, and academia to identify needs and develop relevant standards.</li>
<li>He shares an example of how the Space and Missile Center adopted an alert and alarm system for satellites after evaluating an existing standard used by the C4I defensive military group.</li>
<li>OMG's standards are available for free on its website, encouraging membership and collaboration in the standard-setting process.</li>
<li>Scott asks about OMG's marketing efforts to keep users informed about updates and new standards, and Steve mentions regular marketing campaigns and awareness efforts.</li>
</ul>
<h3>Trust and Data Interoperability</h3>
<ul>
<li>Scott and Steve discuss the growing demand for standards in the era of AI and data interoperability.</li>
<li>Steve highlights the importance of trust in data and the need for standards to ensure data quality and provenance.</li>
<li>OMG is working on a standard for statistics and metadata interoperability, which will help address questions about data origin and changes.</li>
<li>The standard business report model, expected to be released in June, will also help in understanding the context and quality of data.</li>
</ul>
<h3>Ontology and Precise Definitions</h3>
<ul>
<li>Steve explains the concept of ontology, which is crucial for precise definitions in AI and data management.</li>
<li>Ontology helps in asking the right questions to get the right information, especially in different environments like agriculture, logistics, and space.</li>
<li>OMG has a group dedicated to precise definitions, which can be challenging and complex.</li>
<li>Scott expresses his admiration for the passion and dedication of OMG members in solving complex problems.</li>
</ul>
<h3>Contact Information and Final Thoughts</h3>
<ul>
<li>Scott asks Steve how people can get in touch with him, and Steve provides his email address and mentions his active presence on LinkedIn.</li>
<li>Scott wraps up the conversation, emphasizing the importance of OMG's work and encouraging listeners to visit omg.org to learn more.</li>
<li>Scott encourages listeners to be bold and brave, collaborate, and solve problems, highlighting the impact of OMG on everyday life.</li>
<li>The podcast concludes with a reminder to stay tuned for more conversations and to connect with Industrial Talk for future opportunities.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVE MACLAIRD'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/steven-steve-maclaird-97967933/" target="_blank" rel="noopener">https://www.linkedin.com/in/steven-steve-maclaird-97967933/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/omg/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/omg/posts/?feedView=all</a></p>
<p><strong>Company Website:</strong> <a href="https://www.omg.org/" target="_blank" rel="noopener">https://www.omg.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Steve MacLaird OMG" width="500" height="281" src="https://www.youtube.com/embed/SQJSxTTWPOA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-maclaird-with-omg/">Steve MacLaird with OMG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/steve-maclaird-with-omg/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/015ca085-9f84-4f0d-9f6f-887dd1eaa508/Steve-MacLaird-OMG-Mp3.mp3" length="28787183" type="audio/mpeg" />

			</item>
		<item>
		<title>Tom Mack and Darin Briskman with Imply</title>
		<link>https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/</link>
					<comments>https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 29 Nov 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/tom-mack-and-darin-briskman-with-imply/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Tom Mack and Darin Briskman with Imply about "Your IoT strategy begins and ends with data and ability to access the insights".</p>
<p>Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/">Tom Mack and Darin Briskman with Imply</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/23041369-f85d-4038-abfb-ab6ccbc55145"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Tom Mack and Darin Briskman with Imply </strong>about &#8220;<span class="OYPEnA font-feature-liga-off font-feature-clig-off font-feature-calt-off text-decoration-none text-strikethrough-none">Your IoT strategy begins and ends with data and ability to access the insights</span>&#8220;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Tom (VP of EMEA at Imply) to learn more about Imply's offerings.</li>
<li>[ ] Connect with Darin (Imply) on LinkedIn to discuss potential use cases and solutions.</li>
<li>[ ] Visit Imply's website (imply.io) to download whitepapers and case studies.</li>
</ul>
<h2>Outline</h2>
<h3>Overview of Imply and IoT Data Analytics</h3>
<ul>
<li>Darin explains the concept of IoT, emphasizing the importance of data in managing physical assets.</li>
<li>The discussion highlights the two main challenges: acquiring data and utilizing it effectively.</li>
<li>Imply focuses on real-time analytics and provides a database designed for IoT, offering an end-to-end solution.</li>
<li>Scott acknowledges the importance of data and asks for more details about Imply's offerings and partnerships.</li>
</ul>
<h3>Tom's Role and Use Cases</h3>
<ul>
<li>Tom introduces himself as the VP of EMEA for Imply, responsible for sales and implementations in Europe, the Middle East, and Africa.</li>
<li>Scott inquires about the use cases and how Imply's solutions can benefit manufacturers.</li>
<li>Darin elaborates on the importance of real-time data for quality control, supply chain management, and decision-making.</li>
<li>The discussion includes the need for technical infrastructure to handle streamed data and provide real-time visualization and automated alerts.</li>
</ul>
<h3>Normalizing and Utilizing Data</h3>
<ul>
<li>Scott asks about normalizing data from multiple vendors and relationships.</li>
<li>Tom confirms that Imply can handle data from various sources, including IoT devices, climate data, and partner supply chains.</li>
<li>The importance of understanding and addressing issues in real-time is emphasized to prevent negative impacts on customers and reputation.</li>
<li>Scott inquires about customization versus standardization, and Tom explains the standardization of data collection and processing methods.</li>
</ul>
<h3>Historical vs. Real-Time Data</h3>
<ul>
<li>Scott and Darin discuss the importance of real-time data over historical data for decision-making.</li>
<li>Darin explains that while historical data can provide context, the focus should be on current data to address immediate issues.</li>
<li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li>
<li>The discussion highlights the need for fast aggregation and roll-ups to make large volumes of data manageable for human analysis.</li>
</ul>
<h3>IoT and SCADA Systems</h3>
<ul>
<li>Scott and Darin discuss the evolution of SCADA systems and their role in managing industrial systems.</li>
<li>Tom explains the history of SCADA systems and their expansion from electrical and water systems to various industrial applications.</li>
<li>The conversation touches on the importance of data-driven decision-making in the industrial world.</li>
<li>Tom emphasizes the need for a business-driven approach to data collection and analysis.</li>
</ul>
<h3>Electric Vehicle Chargers and Consumer Data</h3>
<ul>
<li>Tom shares a case study of Wallbox, a client in Barcelona that uses Imply's solutions for electric vehicle chargers.</li>
<li>The discussion highlights the importance of real-time data for triaging and resolving issues with EV chargers.</li>
<li>Scott and Tom discuss the consumer's interest in real-time data, such as charging times and locations.</li>
<li>The conversation emphasizes the need for relevant and meaningful data presentation to improve user experience.</li>
</ul>
<h3>Data Cleanliness and Relevance</h3>
<ul>
<li>Scott and Darin discuss the importance of clean data for effective analysis.</li>
<li>Tom advises focusing on current data rather than historical data for immediate decision-making.</li>
<li>Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.</li>
<li>The discussion highlights the need for fast aggregation and roll-ups to manage large volumes of data.</li>
</ul>
<h3>Conclusion and Contact Information</h3>
<ul>
<li>Scott wraps up the conversation by summarizing the importance of data in decision-making.</li>
<li>Tom and Darin provide their contact information for listeners interested in learning more about Imply.</li>
<li>Scott encourages listeners to reach out to Tom and Darin and to visit Imply's website for more information.</li>
<li>The podcast concludes with a reminder to put the IoT Solutions World Congress on next year's calendar and a thank you to the audience.</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>TOM MACK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tommack1/" target="_blank" rel="noopener">https://www.linkedin.com/in/tommack1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/imply/" target="_blank" rel="noopener">https://www.linkedin.com/company/imply/</a></p>
<p><strong>Company Website:</strong> <a href="https://imply.io/" target="_blank" rel="noopener">https://imply.io/</a></p>
<h2>DARIN BRISKMAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/briskmad/" target="_blank" rel="noopener">https://www.linkedin.com/in/briskmad/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Darin Briskman | Tom Mack | Imply | Your IoT strategy begins and ends with data for insights" width="500" height="281" src="https://www.youtube.com/embed/I29heqS6I0k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/">Tom Mack and Darin Briskman with Imply</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/tom-mack-and-darin-briskman-with-imply/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/ffd2889d-5d8e-4b9f-9342-50a30a4016d5/Darin-and-Tom-with-Imply-Mp3.mp3" length="27692207" type="audio/mpeg" />

			</item>
		<item>
		<title>Claudio Cataldo and Carlos Toro with NTT Data</title>
		<link>https://industrialtalk.com/episodes/claudio-cataldo-and-carlos-toro-with-ntt-data/</link>
					<comments>https://industrialtalk.com/episodes/claudio-cataldo-and-carlos-toro-with-ntt-data/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 04 Nov 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/claudio-cataldo-and-carlos-toro-with-ntt-data/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Carlos Toro and Claudio Soarzo Cataldo with NTT Data  about "Data and Analytics solutions that drive insights and operational success."</p>
<p>Scott MacKenzie hosts an industrial podcast featuring Claudio and Carlos from NTT DATA, discussing their work on digital twins and micro factories. Claudio, head of digital technology in Entity Data Chile, and Carlos, head of data and analytics, explain how digital twins enhance efficiency and safety in industries like mining. They highlight the importance of data management and the development of a composable digital twin methodology. Carlos introduces the concept of micro factories as training and showcasing tools, which can be used for remote monitoring and supply chain optimization. The conversation emphasizes the role of data analytics in driving industrial innovation and efficiency.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/claudio-cataldo-and-carlos-toro-with-ntt-data/">Claudio Cataldo and Carlos Toro with NTT Data</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/579c76e7-ca0f-40b2-a86d-12c561222350"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Carlos Toro and Claudio Soarzo Cataldo with NTT Data  </strong>about &#8220;Data and Analytics solutions that drive insights and operational success.&#8221;</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>Scott MacKenzie hosts an industrial podcast featuring Claudio and Carlos from NTT DATA, discussing their work on digital twins and micro factories. Claudio, head of digital technology in Entity Data Chile, and Carlos, head of data and analytics, explain how digital twins enhance efficiency and safety in industries like mining. They highlight the importance of data management and the development of a composable digital twin methodology. Carlos introduces the concept of micro factories as training and showcasing tools, which can be used for remote monitoring and supply chain optimization. The conversation emphasizes the role of data analytics in driving industrial innovation and efficiency.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Explore the possibility of bringing the micro factory to the OMG event in Las Vegas.</li>
<li>[ ] Investigate the feasibility of remotely monitoring the micro factory located in Chile from other locations.</li>
<li>[ ] Create a dynamic, web-based application for the OMG Capabilities Periodic Table, building on the micro factory project.</li>
<li>[ ] Investigate the capability to optimize operations across multiple micro factory locations.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Welcome</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.</li>
<li>Scott welcomes listeners and highlights the importance of industry professionals in solving global problems.</li>
<li>The podcast is broadcasting live from the OMG Q1 meeting in Reston, Virginia, with potential background noise from the event.</li>
<li>Scott sets the stage for the conversation with Claudio and Carlos from NTT, hinting at their significant contributions to the industry.</li>
</ul>
<h3>Background of Claudio and Carlos</h3>
<ul>
<li>Claudio introduces himself as the head of the digital technology unit in NTT Data Chile, overseeing four foundations: data and analytics, digital architecture, cybersecurity, and digital experience.</li>
<li>Claudio mentions the importance of digital twins and the role of Carlos in enhancing their maturity level over the past year.</li>
<li>Carlos provides his background, detailing his role in heading the data and analytics unit and supporting Latin region operations in various countries.</li>
<li>Both Claudio and Carlos emphasize the importance of digital twins as a new value offer for the company, bringing faster and better solutions to customers.</li>
</ul>
<h3>Overview of NTT DATA and Digital Twins</h3>
<ul>
<li>Claudio explains that NTT DATA is part of the Japanese entity group, originally a telecommunications company that expanded into consultancy.</li>
<li>The company helps clients define, implement, and transform digital transformation processes end-to-end.</li>
<li>Carlos discusses the importance of user needs in driving digital twin projects and the need for a composable approach to build digital twins quickly and effectively.</li>
<li>The conversation touches on the challenges of developing digital twins in different industries and the importance of data management and machine learning.</li>
</ul>
<h3>Challenges and Benefits of Digital Twins</h3>
<ul>
<li>Claudio shares the Chilean experience with digital twins, highlighting the benefits for mining processes, such as reducing friction, work accidents, and improving efficiency.</li>
<li>Scott acknowledges the cultural challenges of implementing new technologies in mature industries and the importance of leveraging data for better insights.</li>
<li>Carlos introduces the concept of micro factories as a training and showcasing tool for digital twins, explaining the need for a new profile of digital twin specialists.</li>
<li>The micro factory allows for the development and testing of services, such as connectivity to industrial protocols, and can be used for remote monitoring and marketing.</li>
</ul>
<h3>Micro Factory and Remote Monitoring</h3>
<ul>
<li>Carlos elaborates on the micro factory's role in training people and showcasing digital twin capabilities without sharing confidential data.</li>
<li>The micro factory can be used to test and develop new technologies, such as predictive analytics for conveyor belts, and can be replicated in different regions.</li>
<li>Scott expresses interest in seeing standards and work in action, emphasizing the importance of practical demonstrations.</li>
<li>Claudio highlights the micro factory's role in creating new talent and developing new pathways for digital twin capabilities.</li>
</ul>
<h3>Future Directions and Contact Information</h3>
<ul>
<li>Scott and the guests discuss the potential for optimizing operations across multiple micro factories and integrating supply chain capabilities.</li>
<li>Claudio mentions that this is a future idea for the company, focusing on different lines of production and factories.</li>
<li>Scott inquires about the best way to contact Claudio and Carlos, with Claudio providing the company's website and Carlos being active on LinkedIn.</li>
<li>The conversation concludes with Scott praising the guests' work and encouraging listeners to reach out and connect with them through the Industrial Talk platform.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>CARLOS TORO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/claudio-soarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/claudio-soarzo/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ntt-data-europe-latam/" target="_blank" rel="noopener">https://www.linkedin.com/company/ntt-data-europe-latam/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.nttdata.com/global/en/" target="_blank" rel="noopener">https://www.nttdata.com/global/en/</a></p>
<h2>CLAUDIO SOARZO CATALDO'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/claudio-soarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/claudio-soarzo/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Claudio Soarzo Cataldo | Carlos Toro | NTT Data | OMG | Data Analytics | Digital Twin" width="500" height="281" src="https://www.youtube.com/embed/mWRyISYjOeA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/claudio-cataldo-and-carlos-toro-with-ntt-data/">Claudio Cataldo and Carlos Toro with NTT Data</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/claudio-cataldo-and-carlos-toro-with-ntt-data/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/104c6370-64ad-4c94-9371-477adf91d20e/Claudio-Carlos-NTT-Mp3.mp3" length="38512367" type="audio/mpeg" />

			</item>
		<item>
		<title>Darin Briskman and Josh Bartliff with Imply</title>
		<link>https://industrialtalk.com/episodes/darin-briskman-and-josh-bartliff-with-imply-io/</link>
					<comments>https://industrialtalk.com/episodes/darin-briskman-and-josh-bartliff-with-imply-io/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 19 Jun 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/darin-briskman-and-josh-bartliff-with-imply-io</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at DistribuTECH and talking to Darin Briskman, Director of Technology and Josh Bartliff, Strategic Account Executive with Imply about "Highspeed, real time, data analytics supporting the demands of the utility market".  Here are some of the key takeaways from our conversation:</p>
<p>The speakers discussed the significance of real-time data analytics in the utility industry, emphasizing its role in making timely decisions, avoiding cascading failures, and optimizing operations. They highlighted the need for utilities to modernize their systems to accommodate real-time decision-making, leveraging technologies such as AI and ML to analyze vast amounts of data from sensors and make decisions in sub-second intervals. The speakers also discussed the challenges of managing and analyzing large volumes of data in real-time, including the need for a database that can handle both streaming data from latest devices and traditional data from mainframes, and mentioned Apache druid as a potential solution.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/darin-briskman-and-josh-bartliff-with-imply-io/">Darin Briskman and Josh Bartliff with Imply</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ea89148e-6f6a-4d28-92f5-5e682709e902"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.distributech.com/">DistribuTECH</a> and talking to <strong>Darin Briskman, Director of Technology and Josh Bartliff, Strategic Account Executive with Imply </strong>about &#8220;<span class="OYPEnA text-decoration-none text-strikethrough-none">Highspeed, real time, data analytics supporting the demands of the utility market</span>&#8220;.  Here are some of the key takeaways from our conversation:</p>
<div>
<p>The speakers discussed the significance of real-time data analytics in the utility industry, emphasizing its role in making timely decisions, avoiding cascading failures, and optimizing operations. They highlighted the need for utilities to modernize their systems to accommodate real-time decision-making, leveraging technologies such as AI and ML to analyze vast amounts of data from sensors and make decisions in sub-second intervals. The speakers also discussed the challenges of managing and analyzing large volumes of data in real-time, including the need for a database that can handle both streaming data from latest devices and traditional data from mainframes, and mentioned Apache druid as a potential solution.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Reach out to Darren and Josh on LinkedIn for more information on Imply's products and services.</li>
<li>[ ] Share Darin and Josh's contact details (email, LinkedIn) with listeners.</li>
<li>[ ] Continue conversations on real-time analytics and related topics from Distributech on the Industrial Talk podcast.</li>
</ul>
<h2>Outline</h2>
<h3>Real-time analytics importance in utilities with industry professionals.</h3>
<ul>
<li>Real-time analytics are crucial in utilities to prevent cascading failures and outages.</li>
<li>Darin Briskman shares his background in physics and data management, while Scott MacKenzie introduces Josh.</li>
</ul>
<h3>Real-time data analytics in utilities, prioritizing response times.</h3>
<ul>
<li>Real-time data analytics is crucial for utilities to make timely decisions and avoid cascading failures.</li>
<li>Utilities and IoT companies need real-time data to operate in today's fast-paced world.</li>
</ul>
<h3>Modernizing utility systems with real-time analytics and dashboards.</h3>
<ul>
<li>Josh discusses modernizing utility systems with real-time analytics and anomaly detection.</li>
<li>Darin: Electric industry faces challenges with managing large volumes of data from various sources, including mainframes, smart meters, and SCADA systems.</li>
<li>Josh: Real-time data analysis is crucial to make sense of the variety and velocity of data, but it's not always easy to do so due to the complexity of the data and the need for a robust database.</li>
</ul>
<h3>Using data analytics for efficiency in various industries, including utilities and energy.</h3>
<ul>
<li>Darin explains how Apache Druid can be used to make sense of streaming data.</li>
<li>Darin explains real-time dashboards and analytics applications for decision-making in various industries.</li>
<li>Scott MacKenzie highlights the importance of data management and real-time decisioning in critical situations.</li>
<li>Scott MacKenzie: Utilities must commit to greater efficiency through data-driven decisions.</li>
<li>Darin: Predictive maintenance can help utilities fix issues before they break, saving time and money.</li>
</ul>
<h3>Technology innovation and collaboration in the utility industry.</h3>
<ul>
<li>Scott MacKenzie and Speaker 3 discuss the growth of open source technology and its potential for revenue-bearing use cases.</li>
<li>Josh, a founder of the original Apache geode, open source database, shares his experience in the open source world and believes in its potential for growth.</li>
<li>Josh Bartlett and Darin Briskman discuss problem-solving in the utility space.</li>
</ul>
</div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DARIN BRISKMAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/briskmad/" target="_blank" rel="noopener">https://www.linkedin.com/in/briskmad/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/imply/" target="_blank" rel="noopener">https://www.linkedin.com/company/imply/</a></p>
<p><strong>Company Website: </strong><a href="https://imply.io/" target="_blank" rel="noopener">https://imply.io/</a></p>
<h2>JOSH BARTLIFF'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/joshbartliff/" target="_blank" rel="noopener">https://www.linkedin.com/in/joshbartliff/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><a href="https://youtu.be/wU5KX2kxvxc" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-12642 size-full" src="https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-19-123839.png" alt="" width="1134" height="637" srcset="https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-19-123839.png 1134w, https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-19-123839-300x169.png 300w, https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-19-123839-1024x575.png 1024w, https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-19-123839-768x431.png 768w, https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-19-123839-600x337.png 600w" sizes="(max-width: 1134px) 100vw, 1134px" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/darin-briskman-and-josh-bartliff-with-imply-io/">Darin Briskman and Josh Bartliff with Imply</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/darin-briskman-and-josh-bartliff-with-imply-io/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/c1b48464-1522-487c-8b5c-713f924d1c85/Darin-Briskman-and-Josh-Bartliff-Imply-Mp3.mp3" length="32042159" type="audio/mpeg" />

			</item>
		<item>
		<title>Richard Robinson with Bloomberg</title>
		<link>https://industrialtalk.com/episodes/richard-robinson-bloomberg/</link>
					<comments>https://industrialtalk.com/episodes/richard-robinson-bloomberg/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 12 Jun 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/richard-robinson-bloomberg</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at OMG, Q1 Meeting and talking to Richard Robinson, Chief Strategist and Author with Bloomberg LP about "Open Data and Standards Development for All".</p>
<p>Scott MacKenzie and Richard discuss the importance of standardizing financial data modeling to improve data quality, with Richard highlighting the challenges of keeping track of multiple identifiers for the same company across different countries and exchanges. They also discuss the adoption and governance of financial data standards, with Scott MacKenzie highlighting the high demand for FIGI data and the importance of open source licensing for good governance. Richard Robinson and Scott MacKenzie then engage in a conversation about the significance of standards in the digital age, with Richard emphasizing the need for standards to ensure interoperability and facilitate innovation, while Scott expresses his amazement at the complexity of standards and their impact on everyday life.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-robinson-bloomberg/">Richard Robinson with Bloomberg</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/102d34be-739d-48ef-aaf1-a85812a12bbc"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://www.omg.org/" target="_blank" rel="noopener">OMG, Q1 Meeting</a> and talking to <strong>Richard Robinson, Chief Strategist and Author with Bloomberg LP </strong>about &#8220;Open Data and Standards Development for All&#8221;.</p>
<div>
<div class="content">
<div class="ac-container ac-adaptiveCard">
<div class="ac-textBlock">
<p>Scott MacKenzie and Richard discuss the importance of standardizing financial data modeling to improve data quality, with Richard highlighting the challenges of keeping track of multiple identifiers for financial instruments issued by the same company. They also discuss the adoption and governance of financial data standards, with Scott MacKenzie highlighting the high demand for FIGI data and the importance of open source licensing for good governance. Richard Robinson and Scott MacKenzie then engage in a conversation about the significance of standards in the digital age, with Richard emphasizing the need for standards to ensure interoperability and facilitate innovation, while Scott expresses his amazement at the complexity of standards and their impact on everyday life.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Continue work on further revisions and enhancements to the FIGI standard.</li>
<li>[ ] Provide contact details to listeners interested in learning more about FIGI.</li>
<li>[ ] Publish Richard's contact information on the Industrial Talk platform for connections.</li>
</ul>
<h2>Outline</h2>
<h3>Open data standards for financial instruments, including FIGI and LSI legal entity identifier.</h3>
<ul>
<li>Scott MacKenzie welcomes Richard Robinson to the podcast, praising his work with OMG and Bloomberg.</li>
<li>Richard Robinson shares his experience with OMG, including his role as Chair of the Financial Services DTF.</li>
<li>Richard (Bloomberg) explains how FIGI (open data standard) addresses issue of multiple identifiers for financial instruments, making them more accessible and transparent.</li>
<li>Richard discusses how Bloomberg's FIGI identifier is free and open data, unlike other identifiers that require payment, and how it can help commoditize financial data.</li>
</ul>
<h3>Standardizing financial data modeling using FIGI1.0.</h3>
<ul>
<li>Richard discusses the evolution of the Financial Industry Business Ontology (FIBO) standard from a proprietary model to an open standard through the Object Management Group.</li>
<li>Richard explains how FIGI assigns unique identifiers to financial instruments, such as IBM common stock, to enhance data quality and provide an open way to access the data.</li>
<li>Richard worked with financial services companies to address the same problem of maintaining internal databases and systems to keep data quality consistent, and FIGI helps enhance that effort.</li>
</ul>
<h3>Adoption and governance of a standard for financial data.</h3>
<ul>
<li>The FIGI standard is being widely adopted with 14 billion API requests per month globally.</li>
<li>Keiko, a firm in France, became a certified provider for cryptocurrencies after accreditation.</li>
<li>Speaker discusses importance of proper identification and transparency in financial industry.</li>
</ul>
<h3>Standards and regulations in various industries.</h3>
<ul>
<li>Richard discusses importance of standards in various industries, including construction and technology.</li>
<li>Richard Robinson discusses the importance of standards in data wrangling at OMG Q1 meeting.</li>
</ul>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD ROBINSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rcr203/" target="_blank" rel="noopener">https://www.linkedin.com/in/rcr203/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/bloomberg/" target="_blank" rel="noopener">https://www.linkedin.com/company/bloomberg/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.bloomberg.com/" target="_blank" rel="noopener">https://www.bloomberg.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><a href="https://youtu.be/Y42Bide0U50" target="_blank" rel="noopener"><img loading="lazy" decoding="async" class="alignnone wp-image-12645 size-full" src="https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-15-090202.png" alt="" width="1020" height="572" srcset="https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-15-090202.png 1020w, https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-15-090202-300x168.png 300w, https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-15-090202-768x431.png 768w, https://industrialtalk.com/wp-content/uploads/2024/06/Screenshot-2024-06-15-090202-600x336.png 600w" sizes="(max-width: 1020px) 100vw, 1020px" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-robinson-bloomberg/">Richard Robinson with Bloomberg</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/richard-robinson-bloomberg/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/dc32510c-ed98-4e25-9ad5-0b574e9baea7/Richard-Robinson-Bloomberg-Mp3.mp3" length="29330927" type="audio/mpeg" />

			</item>
		<item>
		<title>John Todd with Total Resource Management</title>
		<link>https://industrialtalk.com/episodes/john-todd-trmnet/</link>
					<comments>https://industrialtalk.com/episodes/john-todd-trmnet/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 22 Jan 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-todd-trmnet</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at SMRP 31 and talking to John Todd, Sr. Business Consultant with Total Resource Management about "Machine Learning and the hyper focus on analyzing data". </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-todd-trmnet/">John Todd with Total Resource Management</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5a9ed840-15f4-4057-ac51-075d24f213d3"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://smrp.org/Events/Annual-Conference" target="_blank" rel="noopener">SMRP 31</a> and talking to <strong>John Todd, Sr. Business Consultant with Total Resource Management </strong>about &#8220;Machine Learning and the hyper focus on analyzing data&#8221;.  Here are some of the key takeaways from our conversation:</p>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<div>
<ul>
<li><b>Industrial IoT security and asset management at SMRP conference.</b> <a href="https://otter.ai/u/lZjixIkGk1gDEP1OhT7Cw5OkzwI?tab=summary&t=0s">0:00</a>
<ul>
<li>Palo Alto Networks offers industrial IoT security solutions with ROI of 351%.</li>
</ul>
</li>
<li><b>Data analysis and its importance in various industries.</b> <a href="https://otter.ai/u/lZjixIkGk1gDEP1OhT7Cw5OkzwI?tab=summary&t=143s">2:22</a>
<ul>
<li>Engineer with degree in electronics shares experience working on Deep Space Network antennas in California.</li>
<li>Scott MacKenzie and John Todd discuss the importance of data analysis in business, with John sharing their experience in managing data for an Air Force contract and their current role as a business partner for IBM.</li>
</ul>
</li>
<li><b>Analyzing data and making decisions.</b> <a href="https://otter.ai/u/lZjixIkGk1gDEP1OhT7Cw5OkzwI?tab=summary&t=357s">5:57</a>
<ul>
<li>John discusses the challenges of analyzing large datasets, including the need to blur one's vision to see patterns and the constant flow of new data.</li>
<li>John and Scott MacKenzie discuss the never-ending nature of data analysis, with new data constantly flooding in and requiring constant re-evaluation.</li>
</ul>
</li>
<li><b>AI-powered insights and decision-making.</b> <a href="https://otter.ai/u/lZjixIkGk1gDEP1OhT7Cw5OkzwI?tab=summary&t=541s">9:00</a>
<ul>
<li>John discusses the power of AI models in analyzing data and providing insights, highlighting their ability to find patterns and trends in multiple channels of data.</li>
<li>John believes that by understanding these models and accepting the noise in the data, we can make better decisions and uncover insights that were previously unknown.</li>
<li>Homeowner expresses frustration with AI-controlled sprinkler system, preferring manual control for customized results.</li>
</ul>
</li>
<li><b>AI, data analysis, and maintenance management.</b> <a href="https://otter.ai/u/lZjixIkGk1gDEP1OhT7Cw5OkzwI?tab=summary&t=845s">14:04</a>
<ul>
<li>Scott MacKenzie: &#8220;I have a rain gauge. If it rains, I don't need to worry about it. If it doesn't, I want that thing on.&#8221;</li>
<li>John: &#8220;These new tools are just another business tool. We need to learn how to apply them and understand them better.&#8221;</li>
<li>John Todd emphasizes the importance of data analysis and collection in maintenance and asset management.</li>
<li>John Todd encourages industrial professionals to connect with him and industrial talk to amplify their voice and solve problems.</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOHN TODD'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-q-todd-7724543/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-q-todd-7724543/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/total-resource-management/" target="_blank" rel="noopener">https://www.linkedin.com/company/total-resource-management/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.trmnet.com/" target="_blank" rel="noopener">https://www.trmnet.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="John Todd | Total Resource Management | SMRP | Machine Learning and hyper focus on analyzing data" width="500" height="281" src="https://www.youtube.com/embed/B0Jq4o3oQ1k?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-todd-trmnet/">John Todd with Total Resource Management</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/john-todd-trmnet/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/b2a4fc64-2526-4376-b52a-47e4c86fdb42/John-Todd-TRM-Mp3.mp3" length="27108143" type="audio/mpeg" />

			</item>
		<item>
		<title>Chaisung Lim with Intree 4.0 Forum</title>
		<link>https://industrialtalk.com/episodes/chaisung-lim-intreeforum/</link>
					<comments>https://industrialtalk.com/episodes/chaisung-lim-intreeforum/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 12 Oct 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/chaisung-lim-intreeforum</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Chaisung Lim, Honoray Chairman, Intree 4.0 Forum about "Industry 4.0, the latest and why you need to be engaged".</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/chaisung-lim-intreeforum/">Chaisung Lim with Intree 4.0 Forum</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/08697aa3-a11d-4e4c-a0f2-5aeadceb9b31"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Chaisung Lim, Honoray Chairman, Intree 4.0 Forum</strong> about &#8220;Industry 4.0, the latest and why you need to be engaged&#8221;.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>CHAISUNG LIM'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/lim-chaisung-5368211a/" target="_blank" rel="noopener">https://www.linkedin.com/in/lim-chaisung-5368211a/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/industry-iot-consortium/" target="_blank" rel="noopener">https://www.linkedin.com/company/industry-iot-consortium/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.iiconsortium.org/" target="_blank" rel="noopener">https://www.iiconsortium.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Chaisung Lim | Intree 4.0 Forum | The latest on Industry 4.0 | IoTSWC | Industrial Tal" width="500" height="281" src="https://www.youtube.com/embed/596D7rb4R28?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/chaisung-lim-intreeforum/">Chaisung Lim with Intree 4.0 Forum</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/chaisung-lim-intreeforum/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/bd21061f-3d82-4019-809d-944f12955f21/Chaisung-Lim-Conversation-Mp3.mp3" length="28417391" type="audio/mpeg" />

			</item>
		<item>
		<title>Matt Brada with Capgemini</title>
		<link>https://industrialtalk.com/episodes/matt-brada-capgemini/</link>
					<comments>https://industrialtalk.com/episodes/matt-brada-capgemini/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 03 Oct 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/matt-brada-capgemini</guid>

					<description><![CDATA[<p>On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Matt Brada, Vice President with Capgemini about establishing trust in your data.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-brada-capgemini/">Matt Brada with Capgemini</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fb628059-3295-465f-91c4-84e905d24d8e"></iframe></div><p>On this episode of Industrial Talk, we're onsite at <a href="https://www.accruent.com/events" target="_blank" rel="noopener">Accruent Insights</a> and chatting with <b>Matt Brada, Vice President with Capgemini </b>about establishing trust in your data.<span class="WdYUQQ text-decoration-none text-strikethrough-none">  Here are the key takeaways:</span></p>
<div>
<div>
<div>
<ul>
<li><b>Digital transformation in retail with Capgemini VP Matt Breda.</b> <a href="https://otter.ai/u/NL_hqiwLXwVwl3OrBGC6yhxBwLU?tab=summary&t=4s">0:03</a>
<ul>
<li>Matt Breda, VP at Capgemini, discusses digital transformation.</li>
<li>Matt mentions that everyone at the conference is bound together by a single issue: getting work done efficiently, regardless of industry or job function.</li>
<li>Scott suggests that collecting and cleaning data is heavy lifting, and there may be a rule of thumb for how far back to go when cleaning data, such as 5-7 years.</li>
<li>Retail in today's digital world is about personalization at scale, with winners being those who personalize best.</li>
</ul>
</li>
<li><b>Facility management technology and adoption.</b> <a href="https://otter.ai/u/NL_hqiwLXwVwl3OrBGC6yhxBwLU?tab=summary&t=409s">6:49</a>
<ul>
<li>Occurrent provides facility management solutions for complex brick-and-mortar spaces, including shopping malls and office buildings.</li>
<li>Matt: Waste in facility management is a top stress factor for operational managers, including unused conference rooms and wasted resources like water.</li>
<li>Scott MacKenzie: The use of digital twins in facility management can help streamline operations and reduce waste through data-driven insights and automation.</li>
<li>Matt: IoT sensors can predictively maintain assets, reducing costs and downtime in industries like healthcare and airlines.</li>
<li>Matt: Digital twins can monitor and diagnose engine issues in real-time, reducing the need for physical inspections and improving efficiency.</li>
</ul>
</li>
<li><b>Digital twin technology and asset management.</b> <a href="https://otter.ai/u/NL_hqiwLXwVwl3OrBGC6yhxBwLU?tab=summary&t=853s">14:12</a>
<ul>
<li>Industry moving towards predictive engineering management, using digital twins and data analytics to improve maintenance and monitoring.</li>
<li>Matt discusses use of Monte Carlo simulations for asset management and predicting costs.</li>
<li>Capgemini's Matt Brada discusses AI-powered chatbots for industrial maintenance and repair.</li>
</ul>
</li>
</ul>
</div>
</div>
</div>
<p>Also, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MATTHEW BRADA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mattbrada/" target="_blank" rel="noopener">https://www.linkedin.com/in/mattbrada/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/capgemini/" target="_blank" rel="noopener">https://www.linkedin.com/company/capgemini/</a></p>
<p><strong>Company Website: </strong><a href="https://www.capgemini.com/" target="_blank" rel="noopener">https://www.capgemini.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Matt Brada | Capgemini | Establishing Trust in you Data | Accruent Insights | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/bIVBEX-0vN8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/matt-brada-capgemini/">Matt Brada with Capgemini</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/matt-brada-capgemini/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/21dc4f4c-036e-454e-bbad-243749178acb/Matt-Brada-Accruent-Mp3.mp3" length="28723823" type="audio/mpeg" />

			</item>
		<item>
		<title>Ramesh Gulati and Klaus Blache</title>
		<link>https://industrialtalk.com/episodes/ramesh-gulati-and-klaus-blache-accruent/</link>
					<comments>https://industrialtalk.com/episodes/ramesh-gulati-and-klaus-blache-accruent/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 27 Sep 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/ramesh-gulati-and-klaus-blache-accruent</guid>

					<description><![CDATA[<p>On this episode of Industrial Talk, we're onsite at Accruent Insights and chatting with Klaus Blache, Director with the University of Tennessee and Ramesh Gulati, Reliability Sherpa with Reliability X about a forward looking perspective in asset management and reliability. </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ramesh-gulati-and-klaus-blache-accruent/">Ramesh Gulati and Klaus Blache</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/7cd75119-8de3-44b1-bafe-2c38ced0e095"></iframe></div><p>On this episode of Industrial Talk, we're onsite at <a href="https://www.accruent.com/events" target="_blank" rel="noopener">Accruent Insights</a> and chatting with <b>Klaus Blache, Director with the University of Tennessee and Ramesh Gulati, Reliability Sherpa with Reliability X </b>about a forward looking perspective in asset management and reliability.<span class="WdYUQQ text-decoration-none text-strikethrough-none">  Here are the key takeaways:</span></p>
<div>
<div>
<ul>
<li><b>Industrial innovations and trends with an experienced professional.</b> <a href="https://otter.ai/u/O_4vcADJ6yKkMpLfEj-XGxktJzk?tab=summary&t=4s">0:04</a>
<ul>
<li>Scott Mackenzie interviews Klaus and Ramesh, industry professionals at Accruent User conference in Nashville.</li>
<li>Nashville local shares memories of past conferences with colleague Ramesh, highlighting their long-standing professional relationship.</li>
</ul>
</li>
<li><b>AI, data collection, and digital twins in asset management.</b> <a href="https://otter.ai/u/O_4vcADJ6yKkMpLfEj-XGxktJzk?tab=summary&t=193s">3:13</a>
<ul>
<li>Scott MacKenzie and an Ramesh speaker discuss the rapid advancement of technology, particularly in the field of computing.</li>
<li>Klaus shares a humorous anecdote about implementing a computerized maintenance management system (CMMS) in the 1990s, highlighting the challenges of transitioning from mainframe to PC-based systems.</li>
<li>Scott MacKenzie: AI is here to stay, but there are moral concerns associated with its use.</li>
<li>Klaus: AI will continue to improve, but there's a need for regulation to address cybersecurity concerns.</li>
</ul>
</li>
<li><b>AI, technology adoption, and education in asset management.</b> <a href="https://otter.ai/u/O_4vcADJ6yKkMpLfEj-XGxktJzk?tab=summary&t=496s">8:16</a>
<ul>
<li>Scott MacKenzie: AI can mimic voices accurately, but adoption is slow due to people's inability to keep up with technology (40 mph vs 100 mph).</li>
<li>Ramesh: Practical tools haven't kept up to help make right decisions on the plant floor, with a third of supervisors lacking necessary computer skills (NSC).</li>
<li>Scott MacKenzie expresses concern about traditional education's ability to keep up with technology's rapid pace, citing the need for more industry-specific training.</li>
<li>Klaus notes that while enrollment in higher education is decreasing, there is an increasing demand for upskilling and outreach to industry, leading to more focus on reliability and maintainability.</li>
</ul>
</li>
<li><b>Optimizing asset use and implementing new technology in reliability profession.</b> <a href="https://otter.ai/u/O_4vcADJ6yKkMpLfEj-XGxktJzk?tab=summary&t=870s">14:29</a>
<ul>
<li>Dean of local colleges discusses need for practical reliability program certifications, despite cost concerns.</li>
<li>Ramesh: Implementation is the main challenge in Industry 4.0, not the technology itself.</li>
<li>Scott MacKenzie: Industry 5.0 focuses on resilience, sustainability, and human-centric decision-making.</li>
<li>Young professionals are excited about implementing augmented reality solutions in reliability, with older professionals cautioning the need for proper training and preparation.</li>
</ul>
</li>
<li><b>Asset management and reliability.</b> <a href="https://otter.ai/u/O_4vcADJ6yKkMpLfEj-XGxktJzk?tab=summary&t=1251s">20:51</a>
<ul>
<li>Scott MacKenzie is fascinated by the question &#8220;Why can't we just do it on our phones?&#8221; and Klaus provides examples of virtual reality training simulators for first responders and welding.</li>
<li>Ramesh emphasizes the importance of culture and preparing people for new technologies, and mentions that internships are a good way to do this.</li>
<li>Reach out to Ramesh and Klaus for asset management and reliability insights.</li>
</ul>
</li>
</ul>
</div>
</div>
<p>Also, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RAMESH GULATI'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong>https://www.linkedin.com/in/ramesh-gulati-90739a20/</p>
<p><strong>Company LinkedIn: </strong>https://www.linkedin.com/company/reliabilityx/</p>
<p><strong>Company Website: </strong>https://reliabilityx.com/</p>
<h2>KLAUS BLACHE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong>https://www.linkedin.com/in/klausblache/</p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ramesh Gulati and Klaus Blache | Asset Reliability | Accruent Insights | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/FBYCwzFIuzE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ramesh-gulati-and-klaus-blache-accruent/">Ramesh Gulati and Klaus Blache</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/ramesh-gulati-and-klaus-blache-accruent/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/f4dfc334-603d-41ae-85b7-5ba01ad4c850/Ramesh-and-Klaus-Accruent-Mp3.mp3" length="37153583" type="audio/mpeg" />

			</item>
		<item>
		<title>Nikunj Mehta with Falkonry/IFS</title>
		<link>https://industrialtalk.com/episodes/nikunj-mehta-falkonry-ifs/</link>
					<comments>https://industrialtalk.com/episodes/nikunj-mehta-falkonry-ifs/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 31 Aug 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/nikunj-mehta-falkonry-ifs</guid>

					<description><![CDATA[<p>Industrial Talk is chatting with Nikunj Mehta, Founder and CEO of Falkonry/IFS about “Enterprise AI - Establishing Trust and the Power of AI to your Enterprise Asset Management”. </p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nikunj-mehta-falkonry-ifs/">Nikunj Mehta with Falkonry/IFS</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/e54d9099-66c9-4422-8de1-e434272b19d8"></iframe></div><p><strong><em>Industrial Talk </em></strong>is chatting with <b>Nikunj Mehta, Founder and CEO of Falkonry/IFS </b>about “Enterprise AI &#8211; Establishing Trust and the Power of AI to your Enterprise Asset Management”.  The following are some key takeaways for our conversation:</p>
<div>
<div>
<ul>
<li><b>Introduction.</b> <a href="https://otter.ai/u/iMswvewtcPY5Ju7ZS0antfvLHcQ?tab=summary&t=4s">0:04</a>
<ul>
<li>Industrial assets operate at their optimal condition.</li>
<li>How technology and innovation can truly solve the challenges of today's market, and how it's happening at a pace that is so rapid.</li>
</ul>
</li>
<li><b>Nikunj Background.</b> <a href="https://otter.ai/u/iMswvewtcPY5Ju7ZS0antfvLHcQ?tab=summary&t=231s">3:51</a>
<ul>
<li>Nikunj introduces himself.</li>
<li>Growing up as the son of a factory worker and specifically a steel-producer.</li>
<li>How Falkonry started in the resource-intensive industrial space, and why he wanted to do something different.</li>
<li>How Nikunj came to the conclusion that there was something more to be gained from the data that was already being pulled from computers.</li>
<li>The industrial world and time series data.</li>
</ul>
</li>
<li><b>How do you find the golden nuggets in the data?</b> <a href="https://otter.ai/u/iMswvewtcPY5Ju7ZS0antfvLHcQ?tab=summary&t=601s">10:00</a>
<ul>
<li>The silicon valley story is preceded by the san francisco story, and it took them a long time to figure out what can help them find the gold.</li>
<li>The human condition is biased.</li>
<li>Donald Rumsfeld used to talk about unknown unknowns, and since then it has entered the pantheon of technical jargon that takes everybody's head for a spin.</li>
<li>Falkonry has become primarily about surfacing known unknowns and unknown unknowns. It is a software approach to find unknown unknown's.</li>
<li>The platform sits on top of the operations on level two, and is able to see what is going wrong in the plant.</li>
<li>False positives are not a problem.</li>
</ul>
</li>
<li><b>It doesn’t cost as much to review anomalous behavior.</b> <a href="https://otter.ai/u/iMswvewtcPY5Ju7ZS0antfvLHcQ?tab=summary&t=1038s">17:17</a>
<ul>
<li>It doesn't cost as much effort to review something and say that it doesn't make sense.</li>
<li>It is learning what behaviors arise and how to predict behaviors and incorporate normal behavior.</li>
<li>Falkonry has signed an agreement to be acquired by ifs, and it will take to the end of Q4.</li>
<li>Falkonry has been serving in the area of production and process optimization.</li>
<li>APM is a field that many analysts have written off, but enterprise asset management has created sustainable long-term businesses.</li>
<li>Enterprise asset management approach is more holistic and global.</li>
</ul>
</li>
<li><b>The problem with enterprise asset management and smart manufacturing.</b> <a href="https://otter.ai/u/iMswvewtcPY5Ju7ZS0antfvLHcQ?tab=summary&t=1456s">24:16</a>
<ul>
<li>Ai aims to streamline workflows and minimize inventory of parts over time and reduce the number of people required to serve a supplier.</li>
<li>APM has been around for 20 years.</li>
<li>Introducing something that is not part of his thinking, but now all of a sudden he has to rethink and change the way he looks at manufacturing.</li>
<li>Quality of life issues for the bottom-up.</li>
<li>People need to be able to trust AI until that adoption is not possible, and that trust requires bottom-up experience, studies and examples from their own world.</li>
<li>Once people can trust vibration analyst, the change management process is as simple as previously thought.</li>
</ul>
</li>
<li><b>How to get a hold of Nikunj.</b> <a href="https://otter.ai/u/iMswvewtcPY5Ju7ZS0antfvLHcQ?tab=summary&t=1852s">30:51</a>
<ul>
<li>Trust is something that is so powerful, and in a past life, nick dealt with trust from a data collection perspective.</li>
<li>How to get a hold of nick. He can be reached through the falconry newsletter and LinkedIn, and is happy to make himself available through his website.</li>
<li>People and trust are more important than algorithms and methods, and it is people and trust that tells you how much progress has been made.</li>
</ul>
</li>
</ul>
</div>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>NIKUNJ MEHTA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nrmehta/" target="_blank" rel="noopener">https://www.linkedin.com/in/nrmehta/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/falkonry/" target="_blank" rel="noopener">https://www.linkedin.com/company/falkonry/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.ifs.com/" target="_blank" rel="noopener">https://www.ifs.com/</a></p>
<p><strong>Company Website: </strong> <a href="https://falkonry.com/" target="_blank" rel="noopener">https://falkonry.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Nikunj Mehta | Falkonry | IFS | Enterprise AI | Anomaly Detection | Industrial Talk" width="500" height="281" src="https://www.youtube.com/embed/c6CA20Lu8iA?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hexagon</strong>:  <a href="https://hexagon.com/solutions/enterprise-asset-management" target="_blank" rel="noopener">https://hexagon.com/solutions/enterprise-asset-management</a></p>
<p><strong>Arduino Pro</strong>:  <a href="https://www.arduino.cc/pro/" target="_blank" rel="noopener">https://www.arduino.cc/pro/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Saviant Consulting:</strong> <a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
</div>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nikunj-mehta-falkonry-ifs/">Nikunj Mehta with Falkonry/IFS</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/nikunj-mehta-falkonry-ifs/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/bbcfd2a2-aa59-4d8d-8fbe-61091091ec0d/Nikunj-Mehta-Conversation-Mp3.mp3" length="50581871" type="audio/mpeg" />

			</item>
		<item>
		<title>Daniel Spahr with Stream Analyze</title>
		<link>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/</link>
					<comments>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 10 Jul 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/daniel-spahr-streamanalyze-2</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Daniel Spahr, COO at Stream Analyze about "Doing the heavy lifting of data analytics close to the asset".  Learn about Edge and Cloud along with Daniel's unique insight into the Ai technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/">Daniel Spahr with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/43fbd7b6-8574-4f08-8d1a-6eb2e587d543"></iframe></div><p>Quick summary of the conversation:</p>
<ul>
<li>Scott and Daniel are at the IoT Solutions World Congress, a conference that brings together technology, people, and companies to solve problems and collaborate.</li>
<li>Daniel is the CEO of Stream Analytic, a company that provides an analytics platform that can be deployed on any device. The platform allows businesses to do AI on the edge, rather than sending all their data to the cloud.</li>
<li>This can save businesses money on data transfer and storage costs. It can also improve the speed and accuracy of decision-making.</li>
<li>Daniel and Scott discuss the challenges of managing data and how Stream Analytic can help businesses make better decisions with their data.</li>
</ul>
<p>Here are some key points from the conversation:</p>
<ul>
<li><strong>The amount of data being generated is growing exponentially.</strong> This can make it difficult for businesses to manage their data and make informed decisions.</li>
<li><strong>Sending all data to the cloud can be expensive and time-consuming.</strong> Stream Analytic allows businesses to do AI on the edge, which can save them money and improve the speed of decision-making.</li>
<li><strong>Stream Analytic is a flexible platform that can be used in a variety of industries.</strong> It is easy to deploy and use, and it can be customized to meet the specific needs of each business.</li>
</ul>
<p>Overall, the conversation between Industrial Talk and Daniel Spahr highlights the benefits of using Stream Analytic to manage data and make better decisions. If you are a business that is looking for a way to improve your data management, then Stream Analytic is a great option.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DANIEL SPAHR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/daniel-spahr/" target="_blank" rel="noopener">https://www.linkedin.com/in/daniel-spahr/</a></p>
<p><strong>Company LinkedIn:</strong><a href="https://www.linkedin.com/company/stream-analyze/" target="_blank" rel="noopener"> https://www.linkedin.com/company/stream-analyze/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.streamanalyze.com/" target="_blank" rel="noopener">https://www.streamanalyze.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Daniel Spahr with Stream Analyize talking about edge and cloud solutions at IoTSWC 23" width="500" height="281" src="https://www.youtube.com/embed/6kPiQba_6Nk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/">Daniel Spahr with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze-2/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/97ee6408-acda-4921-8750-7b3126dc309b/Daniel-Spahr-Streamanalyize-IOT-Mp3.mp3" length="30323951" type="audio/mpeg" />

			</item>
		<item>
		<title>Prasad Naik with Saviant Consulting</title>
		<link>https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/</link>
					<comments>https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 27 Jun 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/prasad-naik-with-saviant-consulting</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with Prasad Naik, Vice President, Technology and Innovation at Saviant Consulting about "What smart instrument an equipment manufactures need for laying an MLOps foundation". Get the answers to your "MLOps" questions along with Prasad's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/">Prasad Naik with Saviant Consulting</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/54c7fcd5-0219-48e0-989e-1e6829329f2f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with <b>Prasad Naik</b>, Vice President, Technology and Innovation at Saviant Consulting about <b>&#8220;What smart instrument an equipment manufactures need for laying an MLOps foundation&#8221;</b>. Get the answers to your &#8220;MLOps&#8221; questions along with Prasad's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PRASAD NAIK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/prasadnaik/" target="_blank" rel="noopener">https://www.linkedin.com/in/prasadnaik/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/saviant-consulting/" target="_blank" rel="noopener">https://www.linkedin.com/company/saviant-consulting/</a></p>
<p><strong>Company Website: </strong><a href="https://www.saviantconsulting.com/" target="_blank" rel="noopener">https://www.saviantconsulting.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Machine Learning Operations - MLOps with Prasad Naik, VP at Saviant Consulting." width="500" height="281" src="https://www.youtube.com/embed/dx-jXN4ua5Y?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>ArduinoPro:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/">Prasad Naik with Saviant Consulting</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/prasad-naik-saviantconsulting-mlops/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/e082fd7b-932a-45ef-b02f-46ea0675c765/Prasad-Naik-Conversation-Mp3.mp3" length="43293167" type="audio/mpeg" />

			</item>
		<item>
		<title>Fabrice Delouche with Binalyze</title>
		<link>https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/</link>
					<comments>https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 10 May 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/fabrice-delouche-with-binalyze</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at IoT Solutions World Congress and talking to Fabrice Delouche, Senior Sales Director at Binalyze about "Automated Digital Forensics".  Learn about this cyber security solution along with Fabrice's unique insight into the cyber security technology on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/">Fabrice Delouche with Binalyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2dd60b63-190c-4afc-aefe-1e02983b229b"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Fabrice Delouche, </strong>Senior Sales Director at <b>Binalyze </b>about &#8220;Automated Digital Forensics&#8221;<strong>.</strong>  Learn about this cyber security solution along with Fabrice's unique insight into the cyber security technology on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>FABRICE DELOUCHE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/fabrice-delouche-32b86680/" target="_blank" rel="noopener">https://www.linkedin.com/in/fabrice-delouche-32b86680/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/binalyze/" target="_blank" rel="noopener">https://www.linkedin.com/company/binalyze/</a></p>
<p><strong>Company Website:</strong> <a href="https://www.binalyze.com/" target="_blank" rel="noopener">https://www.binalyze.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Fabrice Delouche with Binalyze is talking about Automated Digital Forensics at IOTSWC 23" width="500" height="281" src="https://www.youtube.com/embed/SvAxnEU5Nmo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/">Fabrice Delouche with Binalyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/fabrice-delouche-with-binalyze/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/1fd3c2ce-21c2-4d87-b2c9-b38069b752d6/Fabrice-Delouche-IOTSWC-23-Mp3.mp3" length="32151599" type="audio/mpeg" />

			</item>
		<item>
		<title>Mike Brattain with Systems X</title>
		<link>https://industrialtalk.com/episodes/mike-brattain-systems-x/</link>
					<comments>https://industrialtalk.com/episodes/mike-brattain-systems-x/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 18 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/mike-brattain-systems-x</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at FABTECH in Atlanta, GA and talking to Mike Brattain, Account Executive with Systems X about "Manufacturers must secure their business to succeed". Get the answers to your "Cyber" questions along with Mike's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mike-brattain-systems-x/">Mike Brattain with Systems X</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/6a005b34-dfe6-4671-8db8-2247071dec67"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener"><strong>FABTECH</strong> </a>in Atlanta, GA and talking to <strong>Mike Brattain, Account Executive with Systems X </strong>about <b>&#8220;Manufacturers must secure their business to succeed&#8221;</b>. Get the answers to your &#8220;Cyber&#8221; questions along with Mike's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MIKE BRATTAIN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/mikecharlesbrattain/" target="_blank" rel="noopener">https://www.linkedin.com/in/mikecharlesbrattain/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/systemsx/" target="_blank" rel="noopener">https://www.linkedin.com/company/systemsx/</a></p>
<p><strong>Company Website: </strong><a href="https://www.systems-x.com/en-us/" target="_blank" rel="noopener">https://www.systems-x.com/en-us/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mike Brattain with Systems X live at FABTECH 2022" width="500" height="281" src="https://www.youtube.com/embed/SlI33pEPdxI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>business, conversation, companies, cybersecurity, industrial, cyber, manufacturers, Systems X, secure, mike, absolutely, security, find, people, industry, attack, digital transformation journey, put, manage, data</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means? insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected. Go to Armis.com Find out more, you will not be disappointed. Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc and you will find documentation you will find devices powerful boards to help you with your digital transformation journey. It's all there. Go out to arduino.cc Find out more see how you can connect with these professionals to help you along with your digital transformation journey arduino.cc.</p>
<p>01:07</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's go</p>
<p>01:25</p>
<p>Alright, what's good, thank you very much for joining industrial talk we are broadcasting here at FABTECH. Atlanta, Georgia, it is day three, and has been a man I'm telling it's been a barnburner of companies that have just innovated the heck out of their solutions and providing solutions to your problems. More importantly. And once again, we're just having a ball. So you got to put this one on your calendar big time you got to put this this event if you're not here this year, go next year, you will not be disappointed. You're going to be bigger and better. Most definitely. All right. We got a gentleman by the name of Mike, say your last name.</p>
<p>02:02</p>
<p>It's Brattain</p>
<p>02:04</p>
<p>Systems X. With the s on that Systems X. Let's get cracking. cybersecurity, right. Absolutely. And that's something you know, it's sort of an odd thing. One, that your job never gets old?</p>
<p>02:23</p>
<p>No, no, it's becoming more and more important. You know, we are managed security service provider just north of Detroit. And look, I'm amongst my people right now. These are these are manufacturers that are looking to take technology and gain a competitive edge with it. And so 60% of our our business base is manufacturing. So So these are my people hear</p>
<p>02:50</p>
<p>Yeah. And there's three huge conference halls of your people. Oh, yeah, here. It's massive. And it's everything's here. Yeah, everything. Yeah, let me ask you this, a lot of buzzy buzz out there. And I agree with it. 100%. But but one of the areas that everybody talks about, of course, I need to have that ability to connect my assets, I need to I have to have to start pulling that data, I have to start looking at that data, I've got to figure out how to make tactical decisions based off of the data of my assets. That's wrong. But every time they connect, it's an IoT device. The conversation rarely happens around cyber now. And if you want to be competitive, you've got to have that cyber conversation at the beginning. Is that true?</p>
<p>03:37</p>
<p>Absolutely. You know, we tell our customers, we are a cyber first company. And the reason is, Why manage your data. If you're not going to protect your data. This is no longer an option. It is a cost of doing business, you know, as as a leadership of your manufacturing company, your most valuable asset is your ability to do business. And the stats are out there. And these aren't scare tactics, but oh no, the downtime of a manufacturer is roughly $5,600 a minute. The average ransomware that the manufacturing industry.</p>
<p>04:15</p>
<p>I'm gonna stop you right there. Yeah. $5,600 a minute. Yeah, that's sort of average. That's sort of a big smile. It doesn't matter average. $5,600 a minute. Yeah, continue. I interrupted because I I'll just zone in on number. Yeah,</p>
<p>04:30</p>
<p>no, that's right. It's not feelings. It's it's facts. data, right. thing, but, but yeah, and then, you know, your average ransomware in the manufacturing industries got up to $2 million. Gosh, you know, and so, once you learn that ability, it will lose that ability to earn then then you lose your business. Yeah, I</p>
<p>04:53</p>
<p>this just popped into my head ever so fleeting. Are there insurance companies that are saying, Hey, I know ransom Where attacks are out there. They just don't just whether you like it or not, whether you hear my voice, they are out there. But to be able to sort of wrap it in an insurance policy, can they do that?</p>
<p>05:10</p>
<p>Yeah. So you're touching on a a crazy subject, it is the Wild West when it comes to cyber insurance right now. So companies looked at that as an opportunity, right? So when cyber-attacks really started to skyrocket, they were like, oh, an insurance companies never lose. Right. So now they're sitting there going, well, we're gonna have to start backtracking, what our coverages and start putting different things in our policy that we're not going to cover, like, let's say, a attack from a foreign country, you know, well, most of your cyber-attacks are from foreign men, and they are here. Yeah. So yeah, in the tough part is now most companies most most manufacturers, don't have the required cybersecurity measures in place to even qualify for proper cyber insurance. And so that is, it's a, it's a difficult situation right now.</p>
<p>06:03</p>
<p>But what I think you can mitigate it, if you connect with organizations like yours, and be able to have that conversation of fraud. Yep. And be able to know that, hey, here's where I want to go. How do we make sure that my data is secure, my business is secure, so that we can continue to do what we do best by that service? So, again, it's a cotton, it's a conversation, but if you find people not wanting to have that conversation?</p>
<p>06:32</p>
<p>Absolutely. And it's because they don't understand it, right? Some companies, a lot of times they hear look, we're too small, no, no. Right. And I always do the comparison of, you're looking at two houses and one doors locked and one door is not, I'm the bad guy, I'm going in the unlocked door, at least have some sort of security in place, because there's so much low hanging fruit there. But you know, being able to prove that you're secure, that's why I think a lot of the sea levels avoid that conversation. Because usually they have that IT person talking a different language, that doesn't make sense to transmit, you know, and so, yeah, that's, that's the conversation have more of a strategy behind behind the cybersecurity,</p>
<p>07:18</p>
<p>I find, it doesn't have to be, there's the buzz that says, hey, you're gonna lock me down, and I'm not going to be able to do anything, I'm not going to be able to do my business, you're gonna lock me down so tight, I won't be able to do anything. And that's, that's one faults, don't go down that road. But two, if you can create some, some firewall, some sort of way of preventing, or making it difficult for the various behavior to say, they're lazy just like me, they're going to just try to find that simple penetration point, and just, you know, exploit that. So they're going to go on to something else, at least make it a little bit more difficult.</p>
<p>07:58</p>
<p>Yeah, absolutely. Some ways that you can improve your cyber posture, because let's face it firewall and all that that's, that's kind of a thing of the past. They're, they're blown by that like nothing, looking at managed detection and response, but really putting a foundation in place 30% of that 60% manufacturers we work with are in the Defense Supply Chain, they have to meet very stringent, stringent standards now called NIST and cmmc. So we would go in and build that foundation around NIST, it's a set of controls, that now gets the whole company from the top down on the same goal, and making sure that it's not just software, a very small portion of your cybersecurity is going to be software, it is that strategy from from the top down and it becomes part of the DNA of your company. And in no way like you said, should it lock your company down? It has to make common sense for the business.</p>
<p>08:52</p>
<p>And it's not static. It's an ongoing, continuous continuous it because if you think you're it, things change. Now, businesses change. If you're plopping this out there, you're doing whatever is necessary or you're trying to make your business more efficient. That has to be also in light of your cyber and your security strategy. Oh, that business? Yeah.</p>
<p>09:16</p>
<p>Yeah. And like I said, the way you manage your it is very important, because that is all the system updates and the different settings you have throughout your organization. That's a large part of your your cybersecurity Foundation. And from there, you start getting more technical on what are some things we can do to really make sure we lock these guys out. But I tell you what, as as you're looking to find that help for cybersecurity, and how do you tackle that, that giant beasts, the weight in gold for organizations like Systems X x is not. It's not, you know, getting, stopping the attack. It's when you get attacked, what happens after that? How quick can we take the little spark that little fire and hurry up and jump in, put that out, and then put the incident response plan in place. You know, when I talked to when I talked to CEOs, they say, Well, how do I even know if I'm secure? Well, most of them are getting the reports and things they understand. But I just say, hey, ask your IT support, whoever that is to hand you have an incident response plan. And if they can't hand you one in 10 minutes, you have a major problem.</p>
<p>10:25</p>
<p>That sounds Yeah, so let's let's sort of do a little roleplay. Here. I'm a I'm a small manufacturer, let's keep it small. How would you approach my business? Just generally speaking, that hey, get on in here, check it out. Please tell me tell me what we need to do.</p>
<p>10:43</p>
<p>Yeah. Having a business conversation, talking maybe less about the IT and more about what are the goals for the organization? What are some things they're trying to do moving forward? We're always taking that business strategy approach. I'll let you in on a little secret. I knew nothing about it. Three years ago, I came to Systems X X and said, Hey, look, I know, I know, business. I know, C level, I understand how their minds work. Why don't you teach me a little bit about it. So we can start making that connection? Because they're just sick of hearing it jargon constantly brought to them. Yeah, but really that question of how do you manage it? Do I have an IT department come in very expensive? Do I outsource all of it, we're finding right now. Get yourself that mid-level IT person, you know, and then outsource the heavy lifting, outsource the 24/7 monitoring the cybersecurity all the things that it's hard for that one person to do. But it's important to have that one person in your organization being able to take all the quick light work that needs to happen. And companies would should help that IT person grow within the company and understand how to also, you know, work as a team to make sure they're secure.</p>
<p>11:59</p>
<p>Do you? Do you have the conversation with the it? Yeah, where it's saying, Hey, don't be so it ash? You be a little bit more human and less cyborg? Like,</p>
<p>12:11</p>
<p>it's not in their DNA? You know, it's not, it's not what they want to do. But look, that's a fun conversation when I have the person and the CEO there. And they look at each other like, Oh, hey, yeah, you.</p>
<p>12:25</p>
<p>And then it's all acronyms on both sides. Don't get me wrong. It's on both sides.</p>
<p>12:29</p>
<p>Well, when I asked the question of, Hey, how is it supporting sales today? And they look at me like what? And so those are the types of questions we got to start having? How do we gain that competitive edge for you, you know, I talked to companies all time, especially your sea level, and I say, Look, you put your bid in and another company puts their bid, and I would be touting my cybersecurity posture from the mountaintop. And the reason is, it's going to shadow and put doubt on the company you're going against. Because look, whether it's DoD or its commercial, this is coming companies are asking for your cybersecurity possible policy, they're looking for your system security plan, they want to know that. So</p>
<p>13:09</p>
<p>before they do business, I had a conversation with somebody else on this, and they do island hopping. So if you have vendors, and they're connected to your system, because they want connectivity, if I'ma if I want my vendors to be able to transmit information, I gotta have them connected. So what happens is that they Island hop these these nefarious characters, and they'll try to penetrate the bigger company through those. And again, to your point, you're gonna have to have that conversation, I want you to be secure, right? Well, that's exactly</p>
<p>13:39</p>
<p>what's happening in the defensive supply chain. There is it's no coincidence that our F 35. There's the same f 35 sitting in in China right now, what they do is they grab that small mom car manufacturer that made just make a tiny part. And they ride that all the way to the top. And that's why now the primes are looking down saying, Look, no more. In order for us to give you a contract, you gotta meet these standards. And the government is not joking around anymore. I mean, these manufacturers have to get there. But then the next year.</p>
<p>14:11</p>
<p>It's reasonable. No, I mean, it just it and it's so funny. I struggle with companies talking about cyber, just companies like hey, what do you do? Well, we manufacture widgets. Tell me about your cyber Nope. Not going to talk about it. Yeah. And that conversation, it just, I understand the reality that you don't want to just, you know, air your dirty laundry and be able to do that. But I think at a minimum you need to have trusted individuals that you can have conversation and lock it down.</p>
<p>14:39</p>
<p>Yeah, even when you're attacked, even after your attack. Yeah, absolutely. I was. I was so happy to see here on stage. I don't know. I think it was the first day. The gentleman that THAT'S IT manager for Wilson tool. That that was an amazing story that they told and put their name out there to say Yeah, we were attacked. This is how we handled it. And I Yeah, I know I want. I was like, wow. But I tell you what, that's the important thing is you're telling the community what happened. It only secures all of us together.</p>
<p>15:11</p>
<p>See? And that's, we're getting there. You're getting there. I mean, I love this conversation. No, yeah. I know people get a hold on.</p>
<p>15:19</p>
<p>Yeah. So they can go to Systems X dash x.com They can actually reach me directly at 586-500-1001. And, look, I love having these conversations all day long. It's just a conversation</p>
<p>15:35</p>
<p>is Come on. Let's put our adult pants on. Yeah, let's have this conversation. Here you go. It's gonna be painless. Mike would greatly appreciate it. I like this. Thank you. A better person because of you. There you go. All right. Once again, we're broadcasting from FABTECH here in Atlanta, Georgia. Again, great people like Mike solving problems, and willing to have a conversation, we're gonna have all the contact information for Mike and his company out on industrial talk. Just go there and find his his conversation boom, connect, you will not be disappointed because he's gonna want to check with you. No obligation, right? No obligation</p>
<p>16:14</p>
<p>whatsoever.</p>
<p>16:16</p>
<p>When when all around? Absolutely. All right. All right, we're gonna be right back. So stay tuned.</p>
<p>16:22</p>
<p>You're listening to the industrial talk, Podcast Network.</p>
<p>16:27</p>
<p>All right, thank you, again, for joining industrial talk for your support, and your support, have an ever expanding industrial ecosystem of problem solvers. Like Mike, you're gonna go out to industrial talk, you're going to reach out to Mike Mike will definitely set you in the right direction. We need to be about protecting if you're in the digital transformation world, which you should be. And if you're saying this is what this is how we create a business that is resilient, which it does. And you need, you need Sherpas, you need professionals that you can trust, which is Mike, you need a security, you need a security, you need to do that. And you need to do it upfront. And it just, you just have to, yeah, there's no other way of getting around it. And because we want you to succeed, this platform is all about your success, and delivering the solutions and delivering the information and educating as much as we possibly can on how you industry can succeed. Now, again, reach out to me go out to industrial talk, you want to be on the podcast, yes, make it happen. You're going to be out in the bent, like conference or some other thing that you're going to be out and you're saying, Scott, I want to have you there. You just got to let me know. I would love to be able to read minds, but that's just not going to be the case. And I would be more than honored to be able to help you in your efforts to create that resilient industrial business. Alright. Industrial talk.com People will be brave. They are greatly hanging out with people like Mike, you're going to change the world. Thank you very much. We're gonna have another great conversation coming from FABTECH shortly so do not go away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mike-brattain-systems-x/">Mike Brattain with Systems X</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/mike-brattain-systems-x/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/d274239f-32e7-4c9c-b3d9-0b70fa4bb721/Mike-Brattain-SystemX-FABTECH-Mp3.mp3" length="26184239" type="audio/mpeg" />

			</item>
		<item>
		<title>Jon Thompson with Blue Margin</title>
		<link>https://industrialtalk.com/episodes/jon-thompson-bluemargin/</link>
					<comments>https://industrialtalk.com/episodes/jon-thompson-bluemargin/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 13 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jon-thompson-bluemargin</guid>

					<description><![CDATA[<p>Industrial Talk is speaking with to Jon Thompson, Cofounder and CSO with Blue Margin about "Increasing Accountability, Efficiency, Productivity and Profitability through data visibility". Get the answers to your "Data" questions along with Jon's  unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jon-thompson-bluemargin/">Jon Thompson with Blue Margin</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/61cded09-3345-4d42-bf2a-82d99acea46c"></iframe></div><p><strong><em>Industrial Talk </em></strong>is speaking with to <strong>Jon Thompson, </strong>Cofounder and CSO with <b>Blue Margin </b>about <b>&#8220;Increasing Accountability, Efficiency, Productivity and Profitability through data visibility&#8221;</b>. Get the answers to your &#8220;Data&#8221; questions along with Jon's  unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JON THOMPSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/jon-thompson-37282432/" target="_blank" rel="noopener">https://www.linkedin.com/in/jon-thompson-37282432/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/bluemargin/" target="_blank" rel="noopener">https://www.linkedin.com/company/bluemargin/</a></p>
<p><strong>Company Website: </strong><a href="https://www.bluemargin.com/" target="_blank" rel="noopener">https://www.bluemargin.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jon Thompson, Cofounder and CSO at Blue Margin" width="500" height="281" src="https://www.youtube.com/embed/3q4FsDc98Vg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, dashboard, business, company, industrial, reporting, people, sales, systems, create, conversation, area, industry, metrics, private equity, outcome, insights, pull, margin, build</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:22</p>
<p>around once again, thank you very much for joining industrial talk the number one industrial related podcast in the universe that is backed up by data that celebrates industry professionals all around the world, like you, I'm pointing at you, if you are out on the video, I'm pointing at you. Because you're bold, you're brave, you dare greatly. You're changing lives, and therefore you're changing the world. That's why we here at industrial talk our absolute cheerleaders for you, and we want you to succeed, and then we're going to do everything that we can to help industry succeed. Take that to the bag. All right in the hot seat, gentleman by the name of Jon Thompson. Blue Margin is the company he is a well, he's got a long title right here and it says senior partner, co founder and CSO of that organization Blue Margin, we're going to be talking about that data, that data that you have to begin to mine and be able to see it and be able to put it into a way that you can actually take action, gold in that data. So let's get cracking. Yeah, there is, I mean, come on, you know, I have conversations at all of these incredible conferences. And there's, there's, there's three things outside of all the other stuff, but there's three sort of themes that take place with a lot of this conversation is one, it's always a people thing, right? People? Where do I find people? How do I retain people, people, right people is it. The other area is of course, cyber, because I, I, I want to, you know, participate in this digital transformation journey. And the reality is, is that if you're doing that, you need to make sure that that you're properly protected. So cyber is a big conversation, and the other one outside of making it simple. Take that to the bank to make it simple. And that's why this particular conversation with Blue Margin is so important, because I think that it achieves that simplicity. But it's its data. Where do I get my data? How do I pull that data? What data is important? What's not important? How do I? How do I transform my business into a data centric organization that truly acts upon the information being delivered in my organization. That's where we're going. That's what you have to do. And and we need solutions to be able to do that. And and solutions that are easy. Yeah, I can turn it around. Alright, a couple of things that you need to put on your calendar, we've got some conferences coming up, we're going to be broadcasting live from the first one that we're going to be broadcasting from is the IoT solutions World Congress, it's in the end of January, it's going to be a great event. Of course, at that event, they talk about IoT, they talk about AI, they talk about data analytics, they talk about digital twin, virtual twin, you name it, it's it's being discussed there, and plenty of opportunities for you to educate. Because if you're in industry, this market is just just ticking along at a blistering pace. And you need to make sure that you stay current with your knowledge. And then of course, as I always say, find those companies, those individuals so that you can collaborate. That's important to trust it, trust it, so that you can innovate, because you need to, because we depend on you. And so it's a great time to be an industry and put that one down on the bank. Because it is all right. And we're going to have a lot going on at industrial talk. And you're saying you're so Scott, how do I how do I get involved with industrial talk? Well, you just go to industrial talk.com, you reach out to me. And if you have a story to tell, and you need to tell that story, and it benefits people, which it does, because you're an industry professional. Let me know, let's get you on the podcast. If you're going I'm going to have all the list of conferences and then some out there on industrial talk. So if you're going to be at one of those conferences, and you're saying Scott, I'm gonna do a live Yeah, let me know. I can't read your mind. But I certainly love your story. So you got to let me know you got to be forthright and upfront with that. All right. Here we go. Jon Thompson. Blue Margin is the company and the form that is filled out again, if you're going to be on this program, you're going to have to fill out this form because you need to make it simple for me to be able to look at and say, Oh, I get it. All right. Pretty cool. That's a great topic. I think the real component to this conversation that is really needed is the ability to be able to see that data from across, cross, let's say your legacy systems across your businesses, and be able to have those, that that information, boom, right there in a dashboard. Pretty cool stuff. All right. Enjoy the conversation with Jon. All right, Jon, welcome to industrial talk. How are you doing today? Doing great, Scott,</p>
<p>05:33</p>
<p>thanks for having me.</p>
<p>05:35</p>
<p>It's great. I'm pretty excited about this conversation, we're gonna be talking a little bit about insights into your business, looking at data, being able to sort of track that in a dashboard type setting, because you need a listener, that's you, I'm pointing at you, right? They're pointing at you. You need to make better decisions. And you need data, you need insights, you need that ability to be able to do that. And Jon, and Blue Margin, bring that to the table. Before we get into that conversation, Jon, for the listeners, give us a little background on you. Why you're such a great professional and a little bit about Blue Margin. And then we're going to talk a little bit about the solutions we're talking here.</p>
<p>06:14</p>
<p>Yeah, sure. So I went to school out east Colby College in Waterville, Maine, froze my butt off. But enjoyed that then went to the Peace Corps in Africa to counteract that weather was a game warden, which obviously led directly into business. When I came back, my brother and I had cell phone dealerships, and we ended up deciding to do a.com. Back when that was all the rage, we went out and raised some venture capital and built a business that analyzed telecom expenses for large enterprises back when that was a significant line item. And after about four years, we attracted the attention of a private equity backed backer, one equity partners, we became the platform company of a five business roll up, and suddenly had 500 employees, my brother was a CEO, I was doing biz dev. And we found that despite the fact that he is a Excel geek to the extreme, our instrumentation was lacking. And we found ourselves spending like, like, half our time managing the board, as we put it, and the rest of the time trying to figure out which way it was up. And that experience, and now this business, Blue Margin, where we've had 200 Plus clients, we have found that our basic hypothesis is that at the root of most, if not all business problems, is poor visibility somewhere, whether that's job ownership or alignment between business units, or accountability to the outcomes of the business, that kind of thing. And so that's what got us going.</p>
<p>07:50</p>
<p>But my legacy systems are super important. So you know, I'm not gonna let them go. I like that spreadsheet. Yeah, right. No spreadsheets, a lot of time and effort in that spreadsheet that creating those macros, and the tabs and all that stuff. They're done. For, for clarity sake, here, we've talked about private equity, PE, we've talked about venture capital briefly, for the listeners, give us a little differentiation between a venture capital in a private equity.</p>
<p>08:20</p>
<p>Yeah. So venture capital is just earlier in the growth phase of a company, sometimes pre revenue, sometimes pre profit. Private Equity tends to come in later, typically, in the mid market, maybe 50 million to a billion in revenue. And so they're looking to take an established business, often a non rationalized industry, if you will, or a niche, whether that's, you know, pet food supplies, or you name it in industrial this or that, where there's all kinds of entrepreneur owners out there, and no one has really turned it into the Toys R Us of their niche. And so they look to do that roll up, get those efficiencies of scale, increase the value of the company significantly, and then sell it again.</p>
<p>09:06</p>
<p>Thank you. Yeah, that makes complete and utter sense. I like that. All right. Let's talk a little bit about data. Let's talk a little bit about having that insight. You're absolutely correct. I think that many companies struggle with visibility. And then it might be visibility, but it's 45 days late. And then by that time that the problem is festered into full blown, full blown infection. And so take us through how you layer I've got all these legacy systems, right? I've got my ERP and then maybe I've got my asset management platform over here, and I've got this and the other and I got this spreadsheet and I got and I'm not I'm not shooting any of those platforms down. How do you layer and consolidate to create that vision? The API's take us through that.</p>
<p>09:57</p>
<p>Yeah, it's particularly relevant in in private equity where you often have a buy and build model where you're not just organically growing the business through new markets and better sales and higher productivity. But you're also adding new companies to fill out your offering and to consolidate for economies of scale. And so you've got these new business units coming on, they have their own ERP or their own homegrown whatever. And you're trying to integrate them just you know, gluing together companies doesn't get you the impact, you want to integrate them. And that can take some time, it's very disruptive, if you've ever deployed an ERP system I hated you may have FYI. Yeah, it can. It can take you to your knees for sure. So instead of saying, We're going to wait the 18 months till we get this integrated, you can integrate at the data layer and create a virtual single view of the business and get everyone focused on those consolidated numbers. And so we'll tap into those various systems with API's, as you said, various data connectors, pull that into a central database, and then connect that to whatever reporting you want. In our case, we're a Microsoft shop, gold partners and Microsoft's we have their high competency rating, we don't actually make any revenue from Microsoft, but we'd like to train. So we've been on it for quite some time. And then we produce reports that the connection to that central database sustains and is automatically updated as new data is entered into those transactional systems further downstream, or upstream. And on a daily basis, whoever the target is, the user gets an update of that dashboard via their email, or they can log into the Power BI system or wherever you want to place those dashboards so that they can see up to the day, here's what's happening, not dissimilar to a scoreboard at a sporting event where you have all the fans and coaches and, and players really glued to that that information. And it's not extraneous information, it is the critical info, they need to know what to do next to win the game. So that's what we</p>
<p>12:07</p>
<p>Yeah. And I hear what you're saying. And that's all good. But there's still, I think there's a lot of heavy lifting in defining and deciding which data is important. I might be, I might just be married to this data. But really, is that data important? How do you walk a client through? Now this is important, this is important. I know that you love this one. But that's not important. How do you walk us through that?</p>
<p>12:32</p>
<p>So the typical process, one of the main stumbling blocks that companies run into as they try to use their data and get better visibility, which is every company is they'll send out a analyst or report writer to talk to the various subject subject matter experts around the company and say what metrics matter to you. And they create a catalogue of that. And then they go back to the lab, and they build reports that display those metrics and say, Here you go. And that invariably, because we've tried it, ends in this, or results in this endless tail chasing where the the person that requested the report says, Oh, thanks. Not quite what I was thinking. And in fact, seeing these numbers up in lights has given me new insight, I need to now have these questions answered in context, and I forgot about that goes back, and you never get there. And adoption is is marginal, and the impact is anemic. So having learned that lesson more times than we'd like to admit, when a client says, Here's what we want to see for our sales funnel, or the gap in our projection in sales, or whatever the case is, we start out with the end goal. So we say what is it you're looking to impact for the outcome in your business? Is it? Is it total sales? Is it sales by customers, that customer lifetime value? Is a diversity of products and services that each customer buys? Is it making sure that your best customers are well taken care of? What is it and they will outline those? Here's the things that matter most for us to get where we're going in the next one to three years. And then we work backwards from that outcome. We'd like to say, what's the measurement of it now? Where does it need to be? And when do you think you can get it to that point by when? And then working backwards from there? What are the drivers that most influenced that outcome? And who do they map to? who's accountable for those drivers? Whether it's production efficiency, or salespeople, and their outreach activities, or you name it? And then we look at where's the data come from for that? And is that the most salient information? Is that the highest impact metric that will influence that outcome? Or is it a nice to have? Since we have the data, we'll put it in there. We get that a lot where customers say, well, that's just informational. And that sets off a red flag or says it shouldn't just be information and you don't see a baseball scoreboard with just informational stuff. It's the things you have to know to progress. And so we pressure test that quite a bit. And one more comment, we'll do a quick what we call a wireframe. It's a sketch or a storyboard. Here's the dashboard based on what we've gathered that you're trying to achieve by this time, here's the drivers that influence that. Let's go through it and ask the questions. If this was in the red, rather than the green, or if it's in the yellow, what does that spur as far as questions or decisions or actions? And what is that next piece of information you need? So you see that your sales are lagging? Your first question is I want to see sales by product category, and see where my problem areas are. And then I want to filter to those. And my very next question is, show me the sales teams and who's doing well with those and who isn't? Okay, let me focus on the isn't filter to those now, let me see a list of the salespeople and let me see their history of sales and how they're doing currently. And now I know who to talk to. So it's that pressure test testing and keeping that end goal as the primary driver of what we're designing.</p>
<p>15:58</p>
<p>But really, it's still you have to have these conversations of saying, Okay, this date is important. Everybody shakes her head. Yeah, that date is important. And that date is important, because of these reasons. Yep. Everybody shakes her heads are saying yeah, that's, that's correct. You still have to, let's say, look at that data. When is that data available? Is there a lag with that? Because you're trying to compress that time dramatically? If it's saying, yeah, the data is great. And it's 45 days old, that's not good. So you got to figure out how to get that data quicker. That's one. And then two, I would imagine you're trying to create some curves around the whole thing, too. You know, if I go this way, that's bad. And this way, it's good. But be able to have that, that those parameters all defined, and then get everybody to say, Yeah, that's right. Yeah. Am I looking at that correctly?</p>
<p>16:43</p>
<p>You are? Absolutely. And so half of that discovery, is the data digging into the database, just saying does the data support this. And oftentimes, it's about data entry compliance, people have been sloppy about it, because it hasn't been up in lights, and there hasn't been accountability to it. And so there's a sweet spot of going ahead and putting those things up in lights in the form of dashboards, that drives that compliance, because the sales manager looks and says, it looks like there's nothing in your funnel, Scott. And you say, No, I've got a lot going on one cn zero. And that's going to the CEO. And now Scott has suddenly inputting his opportunities and making sure they're up to date. So that can drive that compliance. Sometimes the data is not there, and you need to leave a hole in the dashboard until a new process is put in place. You don't want to, however, wait until your data is perfect to put up a dashboard, because you never will. Because data never is. So it's it's sort of a balance in there. And then the parameters, I think you're talking you're talking about KPI thresholds, when's it Red wins? Yeah,</p>
<p>17:48</p>
<p>you just gotta it has, you have to put some level of meaning on it. Yeah. And again, I being a simple guy, green is good. So why would green is good. And then, and then, of course, yellow and red, and you don't want to be red. So yeah,</p>
<p>18:03</p>
<p>we sometimes get tripped up there, because the client is unsure of what those thresholds are. And we have found that it's best to take a guess. You know, we're a bi company, and we never stop evolving our dashboards, it's, it's been a bit of a eye opening experience in our latest iteration that, hey, this never ends where our business is always evolving. We're finding what we think drives our outcomes best. This insight is okay, but we really don't do much with it, what is it we're actually trying to get to. So you use that wireframe to try and get close to the bull's eye. And then you put up a dashboard, you take some guesses at those thresholds. And then the user acceptance testing, and the ongoing use really drives the refinement of that. You don't want to start too far off the marker, you end up in that tail chasing iteration nightmare.</p>
<p>18:57</p>
<p>So let's let's talk a little bit about I call it or I term it a pencil whipping. So if I'm, if I'm just if all of a sudden, you're saying hey, this data, this information is gonna go up to the CEO, then all of a sudden, I'm walking on water, and I'm going to be able to put my data in there and I'm walking on water, and therefore, no bad news gets to the CEO, my, you know, my, what I do, and that dashboards looking doggone green. How do you how do you ensure that good data is getting in there? You know, and you're able to sort of say, Yeah, we're good, bad, whatever ugly?</p>
<p>19:33</p>
<p>Yeah, I mean, how do you make sure that people aren't fudging the numbers? Yeah. Sales that would probably mostly apply in sales. You know, it's tougher in machine productivity, that kind of thing. You need really good alignment with that leader, that sales leader and they need to know their team but one of the mistakes companies make is to create topical dashboards. This is our sales dashboard has all our sales data The problem with that is dashboards are not read by a department or a topic area, they're read by a human being. So the whole point of this exercise is to render data for a human to consume, to touch nerves to improve their decision making in their actions that they take for better outcomes. So we have found that you need to design the dashboards to fit the role. What is their narrative for walking through their day to understand how am I doing? Why am I doing that way? And what details do I need to take action? And when you get that in, in a nice narrative form that really maps to the roll, it makes it hard to hide? I would say,</p>
<p>20:40</p>
<p>Yeah, because that's key. Because, honestly, you want it to be as accurate as you possibly can make those tactical decisions based off of data that is clean and scrubbed. And whatever. A question I do have is, a lot of people are discussing the ability to simulate. So I see it here. But if I go out a couple of years, are these is this data trending in the right and being able to do that? And And are we looking at that too, as well?</p>
<p>21:12</p>
<p>You mean scenario planning, putting in different numbers for for variables and seeing what happens? Yeah, you can do that as well. There's nice tools that integrate with most mainstream BI platform, certainly Power BI, where you can set up forecasting and put in an assumption, see what it does the outcomes, play with that, get get consensus among leaders, and then go with with Plan A.</p>
<p>21:35</p>
<p>Yeah, and I don't see any other way to get around it, you kind of have all those tools in your, you know, quiver, and being able to pull them out and be able to have those insights is I think it's a non negotiable. One of the areas that has always been a challenge, especially with anything that's technology, anything that's innovative, and it is always that culture, that's it's a human equation. Do you guys work in in that areas, and hey, here we go, we're going to be coming in here. And we're going to, we're going to be able to expose and look at all this data, and we need your buy in. Yes, you get a look back on that,</p>
<p>22:12</p>
<p>you've hit one of the top stumbling blocks. So we found that there are very few companies that are really wired for data where every role in the company has their own instrumentation knows the bogey thereafter, it's aggregated to the team. And there's this this team accountability, there are just, you know, low single digit percentage point companies that have that done. And part of the reason is that buying in alignment, we have found that a good way to fix that is to start with a company scorecard, or an OKR dashboard, depending on what framework they'd like to work in. And that's something that you can stand up quickly to three weeks, where you highlight here are the top six to eight metrics that really define our business model and our success plan. If we are hitting these than we are doing, and we've covered 80 plus percent of everything we need to do stand that up early, that becomes the beacon on the hill, the North Star that says okay, here's where we're going with our data visibility. And that can be manually populated by someone half an hour a week, puts in that information. So you're not spending three, four months connecting to eight different systems, building a data warehouse, eventually getting to that vision, you get that alignment and buy in at the most influential layer of the company, the management layer. By standing that up quickly getting it centrally located, having an automated email pinging people once a week and say, here's the company scorecard. And that gels, it coalesces for them, Okay, those are the metrics, usually, there's refinements very easy to adjust that manual dashboard, so that they can zero and there's our plan. And here's the area that were suffering the most sales or throughput or order to cash or whatever the case is. And now you go into connecting the data sources and building a dashboard that feeds that quadrant of the company scorecard and maps to the person that owns that area of the business. And you begin to take off. You do make another interesting point, though, around the change management, the human side, it's it's another aspect of where companies stumble, is they say, Okay, we want to do more with our data that sounds like it, let's send it to them. And it certainly is integral to these projects. But if it takes it on as the lead, they're looking at as as a technical project, and what invariably happens is you end up with a data warehouse that takes several months to build the the idea being we're going to connect to all of our data sources, get them in one place, and then we can create any report you want. That runs into several problems. One is you get this arcane data warehouse that's built to whoever built it in their idiosyncrasies for modeling data somewhere in the basement and it There's two people that understand it. And that creates this ongoing technical debt when you want to write reports. And you've got this difficult convoluted data warehouse that wasn't driven by the business model or the reporting requirements, but was more an academic or a more of a technical exercise to collect all the data in one place. That makes a mess. And so what we found works much better is to say, what's the first area we can get the highest impact for the lightest lift. And let's build to that, let's connect to Salesforce. Let's build that funnel reporting and get that gap in our forecast. Let's put those out to the right folks. Let's get people starting to use it. This is after you've got that company scorecard these stand up quickly. And then once we've nailed that, let's add the next data source our HR system or accounting or whatever the case is, and integrate that. But let's pull in the tables from those systems that are most relevant to the reporting that we need in our business model and not create this behemoth that no one can navigate and has performance issues. And it's difficult to deal with. So that's another key to to getting to a good start and not getting bogged down.</p>
<p>26:09</p>
<p>A lot of questions. And when we start talking about quickly, there's a couple of things. I don't want to post it that can we do this incrementally? Because sometimes I'm a business owner, I have got all my other problems over here. And you're asking me to do this thing over here? Is there a way of being able to do it one incrementally?</p>
<p>26:29</p>
<p>Yeah, I think you have to, to be successful. If you do the waterfall approach. By the time you're done building this massive database that's going to feed all reports it is out of sync with the company and where it's going. Also, if you don't get wins early, and often you lose that momentum, the lights don't go on, oh my gosh, if we can do this, then here's where I would really want to get better visibility. You just it gets lost among all the other tech initiatives that sort of have marginal impact? Yeah. So you want to do it incrementally, you want to do it modularly. And that can be done in the modern data warehouse, not some big thing you build for 18 months, but in two weeks, you stand up that piece of the data warehouse, you get out.</p>
<p>27:14</p>
<p>My next question is that time, so I, I've got and I'm coming to you, I knock on your door, I've said hey, I'm either I'm in private equity, or I'm in a standalone manufacturer, I just need insights. And I want to be able to pull data. And I think this is important data. And you mentioned a couple of weeks to sort of stand that up.</p>
<p>27:36</p>
<p>Yeah, I would say two to six weeks, depending on the complexity. And the left, if it's an entire ERP system, and you're covering of a broader set of, of reporting areas, then it takes longer. But we will try to talk clients out of pasting together three scopes, because it's much better to take one standalone scope that delivers value. It's the last thing you ever do with business intelligence dashboards, it'll have long lasting benefits. So it's standalone. Why do that three times at once and learn your lessons times three, learn them once on that first project, then go into those other ones. And as you get rolling, and you really get a feel for the organization and the data, you can have multiple streams where you're covering inventory, and you're covering throughput, and you're covering other areas all at once.</p>
<p>28:27</p>
<p>Yeah, it just seems like that would be the way to go. And I like the incremental approach. I think that that's vital. I love the fact that, let's just say it on the outside, let's say six weeks to prop something up. And I think that the way I see the seed in my mind, because there are a lot of a lot of systems out there that deliver a sort of a dashboard type of approach. But what you see is that I've got this dashboard, and recognition that there are multiple systems and being able to pull all that data together, do the data analytics on it, this divided by this gives you this sort of whatever that might be. That's where the the power lies. That's you're not you don't have silo systems, you're able to sort of pull it all together in a meaningful way.</p>
<p>29:17</p>
<p>It's funny because the benefits of a BI system like Power BI or Tableau or Domo or you name it are pretty simple. It's about getting that playbook to a centralized spot that everyone access is equally, it's not in an Excel spreadsheet that floats around. It's not a point in time it's being updated hourly or daily, or whatever the case is. So it's not this, this snapshot. It's sort of this ongoing view. And it's interactive. So it allows you to look at the dashboard and say I'm going to click on this region. I want the whole dashboard to filter just to that region so I can see how they're doing and whatever metric we're after. Those simple things are absolute game changers. It's not It's not rocket science. And each of those systems has reporting. We have a CRM, we use HubSpot. We use HubSpot reporting a lot. We build reports in there for, you know, sort of isolated views within the sales team. But we also pull that into an aggregated view of the company and cross reference views into how our sales impacting productivity, and are they balanced and things like that. So there is a place in the Venn diagram between the reporting of a source system and your BI dashboards does overlap. There's some some art and some science into figuring out where you want to move from one to the other. But that central view is, is uniquely powerful that you can't get on any given system. Yeah. Yeah.</p>
<p>30:47</p>
<p>And also, you're an author. Tell us about your book.</p>
<p>30:51</p>
<p>Yeah, so the dashboard effect. If you read it, you'll note that at the beginning, we heavily reference Chuck Coonrod, who wrote a book called The game of work. And I recently interviewed him on our podcast, he's was called the grandfather of gamification by New York Times or someone. And he basically says that for people to be most effective in an organization, whether it's a line worker or an executive, they need to know first, are they winning in their role? And second, how do they win. And if they don't have that, as he says, when people don't know the rules in the score, they tend to not want to play or they play safe. So giving a man clarity makes all the difference in the world. And he came to that conclusion, when he was consulting with a company that was manufacturing manufactured houses, and saw this team out on the floor that was sluggishly nailing in nails, and then the break, alarm went off. And they whipped their shirts off and ran to the basketball hoop and had the most intense focused effort on this game that had a score and a timer and a winner and a loser. And then the buzzer went off again, and they drag themselves back to their work. So his premise is give people that same incentive, leverage human nature, because people want to do things better, faster, more successfully, naturally, where they probably shouldn't be in the organization, give them the scoreboard that allows them to do that. And so the dashboard effect is largely about that if you can take these numbers that you already have access to they're in a Excel spreadsheet or in a transactional system, but put them in a format and centrally located so that they take on life and they really touch nerves, and they have KPIs that draw conclusions, instead of just information that then you have to draw conclusions from. You get that same gamification, that same athletic spirit that desire to achieve into the work environment, we tend to leave it at the office door and assume that what applies on the playing field doesn't apply at work. And that's a mistake. That's the general premise.</p>
<p>33:04</p>
<p>Well, clearly, you have an eBook out there. I have a link to it.</p>
<p>33:09</p>
<p>And an audio you can hear me narrate the whole thing. It was my first shot at that.</p>
<p>33:14</p>
<p>How did that go? It was hard. Yeah. Okay. Go to say I'm not sure. Yeah, well, kudos, man. Yeah, thank you. You put yourself out there. I like we're gonna have a link out there at industrial talk. All right. How do people get a hold of you there?</p>
<p>33:32</p>
<p>So they can reach us at Blue? margin.com. They can reach me at Jon at Blue. margin.com JLN. I'm on LinkedIn. Yeah, all sorts</p>
<p>33:41</p>
<p>of way. All right, we're gonna have all the contact information for Jon. We're going to have all the information and Blue Margin. We're gonna also have this ebook. You can listen to Jon or you can actually read it. It's both both available out on industrial talk. We will have the back links ready to go. Nothing fancy. Jonny, we're great. Thank you, Scott. All right, listeners. Yeah, this was great. I am all alone. I like books and stuff. I don't know why. But I do. I feel like I can't learn enough. Hello. All right, listeners. We're gonna wrap it up on the other side. Please do not go away. We will be right back. You're</p>
<p>34:23</p>
<p>listening to the industrial talk Podcast Network.</p>
<p>34:28</p>
<p>All right, that conversation delivered to you buy industrial talk through Jon Thompson. Blue Margin is the company. We're gonna have all the contact information for Jon and Blue Margin out on industrial talk beer night, go out there, find his conversation. We're also going to have past podcasts. Apparently, he's been on some of the podcasts. We've got some blogs there. We've got some videos there. Look into them. They're all there on his profile that we create and industrial talk. We also have the link to his Book, the dashboard of fact, I've read it, you need to read it too. So go out, download it, do what you need to do, right there. All the links. Again, we're going to be broadcasting from conferences, if you're going to go out to industrial talk, look for conferences, if we're going to be there, you know, contact us and say, Hey, Scott, I want to do a lot. Yeah, I do a lot. We need to tell your story. We need to continue to tell industry story and you are the heroes in that story. So don't shy away. Industrial talk.com All right, be bold, be brave. dare greatly I say it all the time. Because you are and hanging out with people like Jon, and you're going to continue to change the world. We're going to have another great conversation you know, at industrial talk shortly, so never go away. And by the way, go subscribe. You got a lot of great conversations out there. So stay tuned, we will be right back.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jon-thompson-bluemargin/">Jon Thompson with Blue Margin</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/jon-thompson-bluemargin/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/07fc20df-9ee5-45b9-a895-8a63a42c3210/Jon-Thompson-Conversation-Blue-Margin-Mp3.mp3" length="51728687" type="audio/mpeg" />

			</item>
		<item>
		<title>Bassam Zarkout with IGnPower</title>
		<link>https://industrialtalk.com/episodes/bassam-zarkout-ignpower/</link>
					<comments>https://industrialtalk.com/episodes/bassam-zarkout-ignpower/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 12 Jan 2023 16:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bassam-zarkout-ignpower</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Bassam Zarkout, Executive VP with IGnPower about "Solution to navigating massive data challenges to find business gold". Tune in and hear more about the importance of data and Bassam's unique insights on this Industrial Talk.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bassam-zarkout-ignpower/">Bassam Zarkout with IGnPower</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/92ab7d77-2bae-4a17-a1c2-bb1e8deb7858"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the <a href="https://www.omg.org/events/index.htm" target="_blank" rel="noopener">OMG Quarterly Standards Meeting</a> and chatting with <strong>Bassam Zarkout, Executive VP </strong>with IGnPower about &#8220;<strong>Solution to navigating massive data challenges to find business gold</strong>&#8220;. Tune in and hear more about the importance of data and Bassam's unique insights on this Industrial Talk.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BASSAM ZARKOUT'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/bassam-zarkout-5081974/" target="_blank" rel="noopener">https://www.linkedin.com/in/bassam-zarkout-5081974/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ignpower-inc./" target="_blank" rel="noopener">https://www.linkedin.com/company/ignpower-inc./</a></p>
<p><strong>Company Website: </strong><a href="https://www.ignpower.com/" target="_blank" rel="noopener">https://www.ignpower.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bassam Zarkout, Executive VP with IGnPower live from OMG&#039;s quarterly meeting." width="500" height="281" src="https://www.youtube.com/embed/H7V3hSMPOOc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, bassam, digital transformation, organization, people, rolls royce, iot, industrial, sensors, engine, jet engine, business, world, collaborate, supply chain, industry, policy, conversation, debate, transforming</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:22</p>
<p>Alright, welcome Bill to industrial talk a platform that is dedicated to industrial professionals all around the world like the one that's sitting right next to me, because he is bold. Yes. Brave. Yes, he dares greatly. He collaborates. He solves problems. He is a superhero in my mind about that. Thank you, sir. Great. Yeah, I'm still ready to go. And we're broadcasting here in Austin, Texas. Oh, geez, the organization. And again, they get people like Bassam here who really know what goes on and and they are truly passionate about solving. Many of the challenges businesses have today, putting it on paper making us to succeed. You're a hero. Bassam right there. Let's get cracking. Thank you. Yeah, look at you. This is good. This is good. You're my digital friend that I've never seen in person. You're right here in person. Yeah. All the way down from the Great Northwest. Yes. Yeah. It's good. You have a good conference. Yeah.</p>
<p>01:23</p>
<p>Yeah. It's it's good that I mean, it's good to come to these events and see what's what's the state of the art in terms of its</p>
<p>01:32</p>
<p>you know, it's not a comprehensive meeting. You guys meet?</p>
<p>01:35</p>
<p>Yeah. Yeah. Meet, discuss, brainstorm. Fight, debate debate.</p>
<p>01:40</p>
<p>God. I don't know how you guys. Do you go home. Just all worn out?</p>
<p>01:45</p>
<p>Yeah, yeah. But but by the end of the third day or fourth day, you just want</p>
<p>01:50</p>
<p>like, yeah, you're right. You're right. I don't even want to debate that point anymore. You're right. So for the listeners out there, Bassam give us a little background of who you are.</p>
<p>02:00</p>
<p>Yes. So my name is Bassam Zarkout. I'm the founder of a consulting practice called IGnPower. Focusing on digital transformation in IoT industry, digital twins, etc. I'm based in Ottawa, Canada, but I cover the North America as well</p>
<p>02:20</p>
<p>as cover more than that. Assam Yeah, everywhere, man. You're like the dude, the Oracle in digital transformation. You think through this stuff? Yeah, he's downplaying it, folks. Just FYI. You knows more. So you come here. And you recognize that you're, I mean, there's the buzzword. It's digital digital transformation. Everybody's saying and what you you actually go through the process? And you understand what that means?</p>
<p>02:49</p>
<p>Yeah. Well, digital transformation is not new, obviously, been doing digital transformation for several decades. What is new is that we're doing this now, around machines and physical assets. So we're transforming the physical world around us. And we're tying it to the digital world. And we're optimizing it and we're producing better things. And we are changing the value that we deliver to the marketplace through these machines.</p>
<p>03:19</p>
<p>Are we really doing that, let's say industry as a whole? Are we succeeding at that? Do you see a trend that is taking place and say, yep, we're getting it right now. Because there was a lot of people that weren't.</p>
<p>03:29</p>
<p>Yeah, I mean, obviously, this is a slow process. But you can see it around you Rolls Royce is selling propulsion as a service. And the foundation of that is digital transformation whereby the airline doesn't buy the jet engine, they buy propulsion as a service, when they use the engine, they pay for the usage of the engine. And Rolls Royce is responsible entirely for the maintenance upkeep and KPIs or the engine and so on. But General Electric is, is doing the same. So you can see you can see these things happening around you slowly, gradually, but surely, as well. Yeah. And</p>
<p>04:09</p>
<p>that case, case in point, I mean, Rolls Royce is pulling in data, they're, they're managing that asset in a big way. Yes. And we're very grateful for that.</p>
<p>04:19</p>
<p>Yes. And I was told that they are very frustrated, because they'd like and they can do a lot more. But they are limited by the number of sensors that can put inside the engine because of the heat hot conditions inside that engine. The materials to produce the sensors do not exist yet, because it's so hot inside the engine is it's a resource now. It's amazing. Somebody explained it to me, and it's fascinating. They would love to put the 10 times more sensors in the engine and produce so much better results but they can't simply because the material Bill does not exist to produce these sensors.</p>
<p>05:03</p>
<p>All right, there's a business opportunity for anybody out there, right there work with Rolls Royce, develop these sensors. And I guarantee I'll be asking for a loan. Yeah. All right, Bassam, you're here, you're having these conversations, you're debating these conversations around digital transformation. What are the challenges there?</p>
<p>05:21</p>
<p>Well, the challenges is that because you are transforming environments that cross the physical digital divide, you're now doing transformation. Imagine you're transforming, you're changing the jet engine while the plane is flying. So while the plane is flying with changing the jet engine, and that introduces all kinds of challenges, you can't stop operation, you can't. You can't stop complying with your obligations towards regulations, and so on and so forth. So you need to keep on taking care of all these things, while you're making these changes. And that is not simple.</p>
<p>06:01</p>
<p>Okay, I'm gonna have to wrap my head around now. Yeah. So you're saying, Okay, so here's, here's a plane. And we'll just keep on running. I'm using</p>
<p>06:08</p>
<p>that as an example. Nobody is going to change a jet engine</p>
<p>06:11</p>
<p>during flight. But I want to get the analogy there. Because I think that you're onto something here that it creates a a truly valuable word picture that, okay, you have this asset, it's critical. You can't stop it, you can't stop it. Yeah, thank goodness, and you're pulling in information and data off of that engine real time. And eventually, you're gonna you're gonna get information. So let's do some maintenance.</p>
<p>06:37</p>
<p>Yeah. So you know, what is the this is an analogy to a jet engine. But organizations are, are facing this. And there is another problem being created is that the volume of IoT data is going to be exploding. It's already exploding through the roof. And people keep telling us that data is the new oil data is the new oil. Well, that means data has value, what is the value of this IoT data? How do I preserve that value? How do I make sure I'm capturing the tangible and intangible value of that data? And so on, and so forth. So that's another challenge that organizations are facing as well.</p>
<p>07:19</p>
<p>It's a tsunami. It says, and maybe it was you, I don't know, it could have been you. But the amount of data that is just pulled off of a plane on a flight is massive, just on a flight.</p>
<p>07:34</p>
<p>Yes, the the, I saw a figure last last week, an organization called statistics, they, they estimate that the volume of IoT data in 2025 will be 79 zettabytes. And zettabyte is a million petabyte sheet. So massive amounts of data, some of it, you will not need to store it and maintain it, but some of it, you may need to keep it for a long time and manage it. And, and, and, and manage its lifecycle. Because it may be required for compliance, it may be required, because it has value, a future AI may be so much more powerful, you can extract the value from it and sell</p>
<p>08:21</p>
<p>it, see it, but you're bringing up a component. It's so we're still sort of at the beginning of this whole wonderful digital revolution, you know, as we continue on this journey, this train to success, and everybody's saying, yeah, there's, there's gold in that data. And so we're going to just continue to try to get more and more data. I mean, what is it mean? Is everybody going to be a server farm? Is this gonna mean everything? And we're where do we store it?</p>
<p>08:47</p>
<p>The problem is physical, the problem isn't only storing it, the problem is maintaining the context. For example, you have a pressure vessel, and there's a sensor that tells you the temperature is 100. Do you want to store 100? Or do you want to store it's 100 degrees from that sensor from that vessel at this time? So you need to store all kinds of information? And in case of accidents, the authorities will want to investigate? Did you do what you are supposed to do? How do you prove that you did what you were supposed to do? So this information has to be that has to be a strategy about IoT data, what you do with it, and this is not about the engineering team or the operational team, legal may be involved, compliance may be involved. Risk management, maybe all of these people may need to be involved and make some risk based decisions because you can never be perfect. And being perfect is extremely expensive.</p>
<p>09:46</p>
<p>So you're so you get this this, this data, it's just going to continue to grow if if I'm an organization that is committed to transforming digitalizing my business right? I'm going to want more money. just got one more. And there's gonna be a conversation around all that debt type of data like that we don't need that data. So let's get rid of that one. But we need this data and, and how humans can't make that. You can you can create parameters, whatever those that looks like, but I'm not sitting there going, good data, good data.</p>
<p>10:23</p>
<p>I mean, that question you ask is a conversation that can take several hours. But people have been dealing with that on the business side. So for the longest time, people have been dealing in corporations and large corporations have had specialized teams that look at the types of data they have. And they create policies about what you do with that data. Right, because they, they have teams who have analyzed the regulations, and they've analyzed the laws, and they've determined that in order to comply with the law, or, or in order to minimize the risk of noncompliance, speaking like a lawyer, now, you need to apply these policies, and they don't leave it up to the person in the field to make the final decision about what to do, that person in the field doesn't necessarily understand all the requirements. So all they have to do is comply with the law. So the same approach has to be taken for IoT data, because that information is at least as valuable as your business data produced by your back office systems. And, and, and that can be crucial in compliance situations in legal situations. Let me give you an example. You have to comply with data privacy, right. And you are required to delete certain data when you are no longer in need to keep them for data privacy purposes. Well, do you know where all the copies of these data are in your system? No, you do not. So how do you? How do you prove that you've deleted this data?</p>
<p>12:01</p>
<p>You tell me? Yeah. Because here's your profits. I have</p>
<p>12:04</p>
<p>heard of legal cases where you have a large law firms have technology practices that were days. And they have CTOs and technologists who are also lawyers. My brother in law is a lawyer, I can tell lawyer jokes. So lawyers who are technologists are the worst. They are not easy to deal with, but they fulfill a very important function. And these people sooner or later are going to be involved in major compliance and legal cases where IoT systems fail that somebody, God forbid, got hurt, and you need to be able to prove that you've done what you were supposed to do within reasonable efforts. When you had to do</p>
<p>12:55</p>
<p>the same, you're, it's like, Hey, I'm a manufacturer, hey, I got my manufacturer hat on. And I'm, I'm manufacturing these widgets, and you're coming to me and you saying, Hey, Scott, you need to digitalize this more, and whatever, it's like that, that'd be great. Pull the data off of there, pull the data off there, let's analyze it, and you're gonna make some great decisions. And you're gonna, you know, but I'm opening myself up for greater visibility and risk, and I better know what I'm doing, which then I've got another headache to deal with outside of manufacturing or finding my supply or whatever my fees?</p>
<p>13:30</p>
<p>Yes, yes. I was speaking with a gentleman yesterday that. Now in Europe, there will be a new law. Well, it's a law that exists, but it will be strengthened, whereby if you have a supply chain upstream and downstream, you are responsible for the behavior of your partners, and that supply chain is of EDI data. Oh, yes. Yes,</p>
<p>14:01</p>
<p>I'm never doing business again, I'm just going to stay that guy that</p>
<p>14:05</p>
<p>banks, banks have had to do that. For the longest time. If you go to the bank for the first time and you want to open your account, they will pull out a form and they asked you a lot of questions. And basically, they don't want you to be laundering money through your banking institutions, this is called KYC know your customer. So something similar is going to happen with in supply chains. In other words, if you have you operate a supply chain, you cannot accept anybody to become part of that ecosystem because you are responsible to make sure that they are compliant with their obligations. And I say doing</p>
<p>14:46</p>
<p>business all of a sudden with this conversation has gone through it well,</p>
<p>14:49</p>
<p>maybe initially, but eventually like, like, it settles down becomes part of doing business. It's part of the evolution because it was like that 20 years ago in banks.</p>
<p>15:03</p>
<p>Yeah, here you go. So what do we do? I mean, all of a sudden, you've, you've stated a fact, and it is a fact, don't get me wrong. Yeah, I know that data will continue to just continue to grow in and you got to do something with it. And you got to manage it, you got to know where it's at, you know, in when this archive, ID, whatever, you got things around that data. We're how we're still at the beginning of this.</p>
<p>15:30</p>
<p>Yeah, yeah. And the approach is to have a strategy about IoT data. And I'm not talking about the technical aspects of interoperability, all of that stuff is a given at this stage, you need to have a strategy about your IoT data in terms of what's the value? What do I need to keep? What do I get rid of? Where are all the copies? How long do I keep them, and so on, and so forth. Because like I was giving you yesterday, the example of I have a Fitbit. And it's been collecting data for the past five years about my running my walking, etc. And I look at my phone, I see all this historic, historical data, and it's fine. It's nice to look at, but it's technically useless at this stage. But I do not know, maybe a future AI will look at this data and give me some insight about my health, I don't know. So in the future, you may get more advanced analytics that if you point it to historical IoT data, it may give you a new a new insight that you could not get before. So all of these, you have to take them into concert. So</p>
<p>16:45</p>
<p>the moral of this conversation or this story is one, your organization you need to go down that you need to be in the digital game. It just, yeah, if you want to be competitive, you want to have value coming out of that business, even greater, whatever it is, wherever that you need to be in the game. Yeah, that's okay, too. I know that I need to trust somebody I need to figure out how to take and I need a Sherpa to help me along with that. Because I hear you I see it, but I need a Sherpa to help me along with it. And therefore organization, I need to collaborate with trusted Sherpas, right? Not just any Sherpa, a trusted Sherpa to be able to take me on that journey to make sure that I do it, right. And then of course, I need organizations like OMG. And I see all of these organizations that are built on smart people gathering together and collaborating and debating these, these very difficult.</p>
<p>17:43</p>
<p>Yeah, so I look at it. And in a sense, like, like a small commercial, I mean, this is what we do at IGnPower, which is promote ourselves as these Sherpas for organizations. Yeah, help them divide. devise these data strategies for corporations. And again, the problem gets more complex when you're doing digital transformation, because you're making changes and retrofitting, and making changes to the process making changes to your organization. And you want to make sure that things do not fall apart as you don't.</p>
<p>18:17</p>
<p>I'm just, I have this is it, I need to find somebody I trust, I need to know where to start. I don't even know where to start. Because I'm too busy doing all of this stuff over here with my business that's been in business for 20 years or whatever. And I do it this way. Yeah. And I'm dealing with my supply chain issues or whatever it might be. It's vital.</p>
<p>18:36</p>
<p>Yes, the the the silver lining in all of this is you is the head curled is that the regulating bodies. And again, this is not legal advice, but the regulating bodies and the legal bodies and so on, do not want to run organizations out of business, right? They want to make sure that people are doing the reasonable thing. And, and that what is reasonable will keep on evolving. So what was very difficult to do a year ago will become very easy to do next year because of new technologies, new solutions, new thinking, and so on and so forth.</p>
<p>19:16</p>
<p>We haven't even touched upon that. There's a velocity and things change. Yes, yes, tomorrow is going to change.</p>
<p>19:21</p>
<p>But they want to see that. You've analyzed what your requirements are, that you've attempted to write a policy, that you've published the policy and had it approved at the highest level board of directors sometimes that you've informed your stakeholders about the policy and that you have consistently enforced these policies.</p>
<p>19:49</p>
<p>I'm glad you're in it. That's just me.</p>
<p>19:53</p>
<p>Yeah. And again, we've been doing this on the business side for business information. This has been the norm for the past 15 years.</p>
<p>20:03</p>
<p>Yeah. I mean, I am I'm so glad that people are like, like you are, are helping sort of that trail I really am. And how do people get a hold of you there?</p>
<p>20:15</p>
<p>Well, IGnPower.com website. And there's a lot of information on that website and just send us an email and we'll get back to</p>
<p>20:25</p>
<p>you as a user you get you're out there on LinkedIn to read. I am on LinkedIn as well. Okay, we're gonna have his stack card out there to LinkedIn stack card on industrial talk. So you got to reach out to Bassam you will not yes, you can tell until he knows what he's talking about. He's he is the right Sherpa to connect with. You can use that by the way, you can throw that on your way out. But yeah, that's good. All right. All right, listeners. We're gonna wrap it up inside. Stay tuned. We'll be right.</p>
<p>20:51</p>
<p>Bye. Bye. Bye, everyone. You're listening to the industrial talk Podcast Network.</p>
<p>20:59</p>
<p>Again, thank you very much for joining in dust Real Talk in Absolutely. Thank you for your support. It is a platform that is completely and solely dedicated to you industrial professionals. We are here to collaborate. We are here to innovate. We are here to educate, get engaged, go out to industrial talk.com. And absolutely. Thank you, Bassam for saying yes, being on the podcast, and having the opportunity to talk to you at the OMG quarterly meeting. It was great. And I want to just just reiterate the necessity to get your handle on data. There's gold there, it it can be overwhelming. But then there are people like Bassam and others that can help you with that journey in a jet a second, and be able to navigate and direct your attention to where it needs to happen. That's Bassam I'll have all his contact information out there. You know, that go the industrial talk, you'll find is his LinkedIn connection, reach out, and and have a conversation because we are about that education, he can do it. Well, that collaboration. Bassam is right on the money. And of course, innovation, there are so many options out there for you to consider in the world of data, data analytics, and so on and so forth. Reach out. All right, we're gonna be broadcasting, I think, coming up at the IoT solutions World Congress. And if you're going to be there, that's in Barcelona. We're going to have a spot broadcast. Tell your story. Make it happen, Captain. All right. Be bold, be brave, daring greatly. As I always say hang out with people like Bassam and you're gonna change the world because you do. Industry changes the world. Thank you again for joining. And we're gonna have another great conversation shortly coming from that OMG quarterly meeting.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bassam-zarkout-ignpower/">Bassam Zarkout with IGnPower</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/bassam-zarkout-ignpower/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/54eb8cd4-84c0-49b9-8c00-8bbc92be058f/Bassam-Zarkout-Mp3.mp3" length="32770799" type="audio/mpeg" />

			</item>
		<item>
		<title>Steve Carter with KCF Technologies</title>
		<link>https://industrialtalk.com/episodes/steve-carter-kcftech/</link>
					<comments>https://industrialtalk.com/episodes/steve-carter-kcftech/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 09 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/steve-carter-kcftech</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at the 30th Annual SMRP conference and speaking with to Steve Carter, National Sales Director at KCF Technologies about "Achieving peak optional health through vibration IoT solutions". Get the answers to your "vibration" questions along with Steve's  unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-carter-kcftech/">Steve Carter with KCF Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/955ce0be-119a-431d-8f9e-853216931b5f"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at the<a href="https://smrp.org/Events/30th-Annual-Conference" target="_blank" rel="noopener"> 30th Annual SMRP conference</a> and speaking with to <strong>Steve Carter, National Sales Director </strong>at KCF Technologies about <b>&#8220;Achieving peak optional health through vibration IoT solutions&#8221;</b>. Get the answers to your &#8220;vibration&#8221; questions along with Steve's  unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEVE CARTER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/carterinphilly/" target="_blank" rel="noopener">https://www.linkedin.com/in/carterinphilly/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/kcf-technologies/" target="_blank" rel="noopener">https://www.linkedin.com/company/kcf-technologies/</a></p>
<p><strong>Company Website: </strong><a href="https://kcftech.com/" target="_blank" rel="noopener">https://kcftech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Steve Carter with KCF Technologies at SMRP" width="500" height="281" src="https://www.youtube.com/embed/xeYeZkbJamo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>assets, steve, industrial, people, vibration, work, data, fan, carter, technologies, sensors, pilot, software, plant, fault, diagnostic, solving, real, rare earth magnets, scott</p>
<p>00:00</p>
<p>This episode of industrial Talk is brought to you by RDI Technologies. RDI Technologies is the pioneer in motion amplification. Their proprietary technology enables users to see and measure motion impossible to the human eye and turning complex data into easy-to-understand videos to solve maintenance challenges quickly and safely. For more information, go to RDITechnologies.com. Hey, industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to CAPLogistics.com Or just call them. They're great people 800-227-2471.</p>
<p>01:02</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get right once</p>
<p>01:20</p>
<p>again, thank you very much for joining industrial talk the number one industrial related podcast in the universe, Steve and you can pretty much track that by data, no doubt about it. And we are broadcasting from the 30th annual SMRP conference. I'm right here on the exhibition floor. I'm looking at incredible vendors providing great services and solving doggone problems here. And now, because you are bold, brave and daring greatly. You deserve all of this because we want you to be a success. That's what that's what industrial talk is all about. Steve Carter's in the house. He's in the hot seat. And we're going to be talking about Well, Steve Carter stuff. I don't know if that's right. But he's here. He's gonna He's gonna dazzle everybody. Hey, Steve.</p>
<p>02:03</p>
<p>Hey, Scott. Thanks for having me.</p>
<p>02:05</p>
<p>Yeah, I'm all I'm all geeked out. Right? Because you're the first time this is a first time conversation we've never we've never met before we met today and is and you've never been on the podcast. And so I'm always excited when I have new people. Well,</p>
<p>02:19</p>
<p>I am excited as well. I've actually listened to your podcast in the past. Have you ever been in preparation for this job I took specifically, I mean, that's what kind of nerd I am. Wow.</p>
<p>02:32</p>
<p>I feel really pretty cool about the whole I'm touched. Because, you know, it's funny, it's, I recognize the fact that one I can geek out on us enough. I don't care man, okie calculate geek. And I'm always thinking, oh, there might be three people out there that, that like this, this and be passionate about innovation, technology, solving problems and and just being into that world. So with that said, give us a little background on who Steve is.</p>
<p>03:00</p>
<p>Steve Carter, national sales manager in heavy trucking and heavy machinery for KCF Technologies.</p>
<p>03:08</p>
<p>Tell me when you say heavy trucking, what do you mean and heavy machinery like, like mining equipment? And, you know, big ol semis and things? That's</p>
<p>03:17</p>
<p>a great question, Scott. Because there is a large range when it comes to heavy trucking. You've got your you know, your dodge 2500 and above class 45678. Those are my bread and butter, if you will. When you think about heavy trucking, you're thinking about semi trucks, you're thinking about dump trucks, you know, any number of multi axle vehicles.</p>
<p>03:44</p>
<p>So with that said, what are we doing? KCF? What about? What about? I mean, okay, so you're in heavy truck, your truck and machinery? What what does that mean? What, What problems are we trying to solve here?</p>
<p>03:57</p>
<p>So, I mean, when it comes to the KCF, we're basically a comprehensive machine health solution. We use wireless vibration sensors to transmit data from manufacturing equipment, to the cloud, and then to our proprietary smart diagnostic software, which then allows individuals who don't have a advanced degree in vibration, to better understand what their machines are doing, and how we can support them.</p>
<p>04:23</p>
<p>But but the machines are heavy truck and machinery,</p>
<p>04:26</p>
<p>you know, it's you're talking fans, pumps, motors. Everybody's got the same twin blower fan out of Chicago. So a lot of the assets are similar. You know, we go into sectors that KCF so I'm in the automotive sector. So everybody who works in this sector, you know, it's basically the same type of assets across the board. Now, there will be similar assets across you know, every sector, but you know, we try to hone it down for automotive that way. You know, we really specialize and probably worked on an ad said at another plant so we can better understand yours</p>
<p>05:03</p>
<p>do you take into consideration the location of the asset, so that fan, that motor in Michigan, is it the same as the fan motor down in Alabama,</p>
<p>05:15</p>
<p>you know, you're never gonna get see the same. Because it's always different about, you know, installation environment, it's never the same, there are similarities, if you will, which has been able to give us the ability to build out specific assets specific models. So we've got over 200,000 years of machine health data, where we're able to build out algorithms that we can put a model on top of the fan, and be able to help you better diagnose and understand when you're going to see a flop in that asset. And what you need to do to correct it as well.</p>
<p>05:48</p>
<p>So you do that. So you've got the proprietary algorithms that you've collected all this data, so you have a fairly decent picture of that fan, that whatever I keep using fan, I would like to get sort of progressive conversation beyond a fan. But let's talk about the fact anyway. But you're able to take all of the data and algorithms and be able to to truly hone that diagnostic on that piece of equipment, that asset, given the fact that you've got all this great information on it,</p>
<p>06:21</p>
<p>we can and the great thing about our software is it also uses machine learning. So as we diagnose those faults, and then you correctly say in the software that that was the issue, you did fix it. And we've seen, you know, the the asset come out of that fault mode, going forward. Now we know that that kind of squiggly line, if you will, portrays this fall, and then going forward, we can continue to hone that and become more and more accurate as we go.</p>
<p>06:48</p>
<p>Yeah, and I would I would imagine, it's also a situation where you're, you're analyzing data, whatever that looks like, and I'm gonna continue to analyze this data. And I mean, there's, everything's fine, everything's fine. And not all data. How do you deal with I'm sorry, I digress. I just just went on a tangent here. And it's something popped into my head. If all the data if everything's fine. If everything's just reading fine. You don't need that data? Do you do? Or do you just keep on storing that way, just</p>
<p>07:17</p>
<p>keep on storing that data? You do? Yeah, that gives us the ability to have historical data that we can draw upon in the future. And then the nice thing about that is, you know, KCF has three really big components that make it such a standout company. Number one is hardware, we've got fantastic hardware, all proprietary. Number two, our software, smart diagnostic software, which you know, makes those squiggly lines digestible, for your average shopfloor worker, you don't have to have one person sitting in the background, you know, giving people the, you know, I guess the correct information, if you will, after reading through it. And the number three is we have a sentry team, which is our services department, which is a team of all level two certified vibration analysts who sit back and review that data, so you don't have to. So there's no one person at your plant sitting behind a computer, you know, eight hours a day, even though you know, your plants running 24 hours, you can have those people out working. And then we will let you know when there's an alert or there's a fault.</p>
<p>08:18</p>
<p>Yeah, gotta get some clarification. And you say, century</p>
<p>08:22</p>
<p>century, century team, and those are basically our technical analysts behind the salespeople.</p>
<p>08:28</p>
<p>So run us through the process. Back to the fan. Yeah. So we got a device out there on the fan and you're, you're you're measuring the vibration of what's going on, everything's fine, everything's fine, everything's fine, everything's fine. Then all of a sudden, things start to trend differently. But you have an analytic component. Yep. And as far as saying, hey, it's trending, it's doing some things that just be, I'm going to notify somebody we're gonna do, right. Yep. So I'm still tracking, I'm gonna notify somebody saying, hey, something's going out there. And I don't know what's going on. But there it is, you need to go grease that fan will say oh, so there is even</p>
<p>09:07</p>
<p>tell you what you need to do to correct it. So and I've actually seen this happen in real time. We've got a large trucking company on the West Coast. I was there to basically do a lunch and learn and walking through software further than installed a week prior. And all of a sudden, we were getting some alerts from your fan on the roof. And you know, it said, Hey, listen, we're having alert looks like you need to go grease that fan. So maintenance guy is sitting right next to me calls it out as the maintenance tech go up there. And in real time, we actually saw the acceleration dropped from two days back to point nine, nine, okay, and he was he was sold right there.</p>
<p>09:43</p>
<p>Along the same time with lubrication, right? There's there are many schools</p>
<p>09:48</p>
<p>of thought out there. There are many, many more than I ever imagined more than</p>
<p>09:52</p>
<p>many schools. And do you in that same analogy, you're saying okay, you need to put have X amount of this type of grease here. And from a maintenance perspective from me, yep, all I have to do is go, Okay, I got I need that type of grease, I need this amount. So the analytics and I'm, you know, I need to do that, and boom, and I can see it real time.</p>
<p>10:18</p>
<p>And you can see in real time, which is pretty cool, which leads to us being able to build heat maps right of your plant floor and let you know which shift is working correctly. So you can see the heat map that you know, when second shift goes out and does what they were told to do what they believe is the right way to provide that maintenance, you can see that they're actually maybe touching assets, they don't need to touch, you know, if it's green, you don't need to touch it, you only really need to start to work on the ones that are yellow and red. So having this real time heat map of which assets you can focus your time on, actually helps schedule, help save time and relieve the fact that right now we're going through a labor shortage is affecting everyone. So imagine if you were able to focus all your time on the assets that needed it, and not the ones that did.</p>
<p>11:06</p>
<p>It makes sense. And and so if let's take that next step forward, here's here, I come in. I'm a maintenance professional, I look at my dashboard.</p>
<p>11:17</p>
<p>Dashboards are pretty hot. I'll show you some pictures.</p>
<p>11:21</p>
<p>So I got some dashboards, which I'm always geeky about. And I'm looking at it I'm looking at all of the assets that are being tracked. And then I just look at because it's we're all about color codes. Green, yellow, red, red, bad, bad, bad. Yeah, run on out there, but you don't want I mean, organizationally, do you want you want any red? Or do you try to capture that yellow? You want to capture</p>
<p>11:43</p>
<p>the yellow? Yeah, it means you're gonna see a fault and that machine? And we're our whole goal is zero downtime? Yes. Safety? Yep, zero downtime. Yep,</p>
<p>11:51</p>
<p>yep. Because that means that asset is spinning out what it needs to be spinning out, and it needs its revenue, all of that good. You know,</p>
<p>11:59</p>
<p>you want to make sure throughput as high as possible. And, you know, that's what people are trying, they're trying to do more with less right now.</p>
<p>12:06</p>
<p>So, it begs the question, so you had me at hello, there begs the question of what what what push backs to us? I mean, what, what push backs are there? I? Well,</p>
<p>12:17</p>
<p>you know, it's it's a well known that, you know, ultrasonic is better than vibration. Right?</p>
<p>12:26</p>
<p>You say so, I'm not gonna get into that.</p>
<p>12:30</p>
<p>This is what's been thrown back in my face all the time is, you know, ultrasonic, you're going to catch the fault earlier. But then those people won't be doing Ultra sun once a quarter. Well, vibration, continuous monitoring is the best, right? Because you're going to be able to see that, because you're monitoring that asset 24/7. So our, basically, our signal foot is that you could get it down to about every 12 seconds, I wouldn't suggest that it's going to really drain the battery. But if you had an asset that you want to monitor that closely, you could do it for every 12 seconds. And people say, you know, why do you need to do it that often? Well, there's some times that an asset will go into fault mode, that nobody knows it, and it will reconnect itself, but you want to be able to capture that. So you know, they can you will to death by 1000 paper cuts, right? So catch it the first time, fix it, and then that way it's going to integrate and extend your machine help the life the machine? Yeah. So there's a lot of things that the only pushback I really get is, people don't believe it's possible. Right? So which is why we're don't don't believe it's probably possible possible to actually know Yeah, to catch these faults and be able to diagnose them correctly, which makes me you know, I'm a big believer in pilots. So we do a number of pilots, we usually like to do a pilot before we have a company buy, just because it gets them familiar with the product, it gets them excited. And then they end up buying even before the pilots over and expanding that initial purchase.</p>
<p>13:53</p>
<p>Yeah, I'm a big fan of incremental ism. Yes. Like I mean, I understand the the pilot as long as people don't get in that pilot purgatory where there's a sort of it is</p>
<p>14:05</p>
<p>great. Hey, there is a company that I'm dealing with right now that is in pilot purgatory. I'm not going to name names. No,</p>
<p>14:11</p>
<p>don't don't start reliability to trash talk in here on on industrial, definitely vote. But but the reality is, is that I agree with that. I think that but do you find the community as a whole industry as a whole beginning to sort of embrace the reality that yeah, this stuff's working. This stuff means I mean, I see the value.</p>
<p>14:33</p>
<p>I mean, I would start I'd like to think it's me, and they see the value with my sales pitch, but honestly, I've never been in a position like this in a sales position where I'd had companies call me and begged me to come out. It's it's been something that more and more people are beginning to realize that they need to do and once they do, they just can't get enough.</p>
<p>14:53</p>
<p>It seems to me as we close seems to me that it's is it a fairly decent Turn around. I mean, I mean, if I were saying, that pump right there, man that pumps important. And I come to you and I go, Steve, that pumps important. What can we do? We could do it how I shifted. I didn't want to go to a fan because I don't want to have any fans. I thought we will be talking fans. Oh, no, no,</p>
<p>15:17</p>
<p>I'm gonna be prepared to talk pop. Yeah, huh? No, it's it's just a fluke. Our vibration sensors are actually rare earth magnets. I can tell you they're very strong magnets. I put one on my fireplace, and both my kids haven't been able to rip it off yet. So the install takes minutes. Sometimes. I mean, we like to make sure that you're monitoring the correct assets. Well, yeah, you know, we're doing it the right way. But honestly, I've seen 200 300 sensors installed in an afternoon.</p>
<p>15:46</p>
<p>And then it starts, you know,</p>
<p>15:48</p>
<p>immediately. I was at an engine plant a month ago and brought my Demo Kit, which is always you know, that's never clunky. Brought my Demo Kit set up. And by the time I got back to the boardroom, we were watching their assets in real time.</p>
<p>16:04</p>
<p>And as you're looking at the assets in real time, are you able to sort of also begin to pull diagnostics and see? Yeah, that's, that's a red guy.</p>
<p>16:13</p>
<p>Yeah, we can benchmark and then we continue to improve that asset following.</p>
<p>16:18</p>
<p>While she's, I should be asking you for money. Because apparently, everybody else is asking you.</p>
<p>16:25</p>
<p>I've got a wedding ring. I just, I do too.</p>
<p>16:29</p>
<p>I want to wear earth</p>
<p>16:30</p>
<p>magnet. Oh, doesn't? Who doesn't? Really cool. The art everyone. Yes.</p>
<p>16:36</p>
<p>As you can say I was I was a bit distracted by the fact that you went around that motor thing. And you did that. And I was still thinking,</p>
<p>16:43</p>
<p>I don't get a hold of rare earth magnets. It was like, Yeah, all right. We're gonna</p>
<p>16:52</p>
<p>hear you were this isn't this is fantastic. By the way. On your as I look at your booth, I think I see your booth. Yeah, I see the corner of your that's us. Yeah, what I do see is that you have these devices, are they that does that.</p>
<p>17:05</p>
<p>Those are the water sensors. They look like little floaties they do? Yeah, I thought it was</p>
<p>17:12</p>
<p>a they're still in that stuff. I want to take a picture of one and then I'll post it and then you guys can see it. Everybody out there on LinkedIn. Anyway, how to get a hold of</p>
<p>17:22</p>
<p>a Scott, you can reach me at my email, Steve dot Carter at KCF tech.com. Or give me a call myself. 215-205-5031. I</p>
<p>17:33</p>
<p>have his card. So listener out there. Who needs to get a hold of Steve. Fair not it's going to all be out on industrial talk.com. What's his cell number? You sure you want to get there? Oh, yeah. All right. Oh, yeah. No big deal. No. sweat off my back. All right, we're broadcasting from the 30th annual SMRP conference. You get great people like Steve, and many others, delivering value solving problems. It is exciting. I like it. You like it, too. We're gonna wrap it up on the other side. So stay tuned. We will be right back.</p>
<p>18:07</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>18:12</p>
<p>All right. Once again, thank you very much for joining industrial talk. And absolutely. Thank you very much for your support. Steve Carter, go out to his stack card, LinkedIn stat card KCF Technologies. And by the way, if you're out on video, he referenced flow in a so device. Well, the device does look like that. But if you're out there, check it out. Right there. Yep, there's the magnet. There's the device. And by the way, it's it's super he was right, super easy. So you just sit there. You got this little clap right there. And then yet, you can just pull it off. And you get to the device. There it is. That easy peasy lemon squeezy. K c, f technology. There it is right there in your face right there. All right. Thank you, again for joining. Go out to industrial talk. Give us your support. If you're an industry whatsoever, reach out to me, we're going to be at conferences, we're going to be doing a lot of things. We're going to elevate this conversation in 2023. We need to make sure that you are celebrated along with all the other industrial professionals. We've got tons of information out there. Remember, we're all about education. We're definitely all about collaboration, and you need to innovate, but you need people that you can trust to work with in your innovation journey. All right. Thank you again, be bold, be brave, daring, greatly hanging out with Steve Carter. You're going to change the world. Thank you very much. We're gonna have another great conversation coming from SMRP shortly so don't go away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/steve-carter-kcftech/">Steve Carter with KCF Technologies</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/steve-carter-kcftech/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/a700f359-ddf5-4085-9ae1-db06ad07340b/Steve-Carter-Interview-Mp3.mp3" length="28443887" type="audio/mpeg" />

			</item>
		<item>
		<title>Brent Nelson with Donaldson</title>
		<link>https://industrialtalk.com/episodes/brent-nelson-with-donaldson/</link>
					<comments>https://industrialtalk.com/episodes/brent-nelson-with-donaldson/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 04 Jan 2023 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/brent-nelson-with-donaldson</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at FABTECH in Atlanta, GA and talking to Brent Nelson, Business Dev Manager with Donaldson about "Securely optimizing your data collection and decision success". Get the answers to your "IoT" questions along with Brent's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brent-nelson-with-donaldson/">Brent Nelson with Donaldson</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/56c0ce16-6a82-4983-a46d-d1faf93df80e"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.fabtechexpo.com/" target="_blank" rel="noopener"><strong>FABTECH</strong> </a>in Atlanta, GA and talking to <strong>Brent Nelson, Business Dev Manager with Donaldson</strong> about <b>&#8220;Securely optimizing your data collection and decision success&#8221;</b>. Get the answers to your &#8220;IoT&#8221; questions along with Brent's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BRENT NELSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/brent-nelson-167240a/" target="_blank" rel="noopener">https://www.linkedin.com/in/brent-nelson-167240a/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/donaldson/" target="_blank" rel="noopener">https://www.linkedin.com/company/donaldson/</a></p>
<p><strong>Company Website: </strong><a href="https://www.donaldson.com/en-us/" target="_blank" rel="noopener">https://www.donaldson.com/en-us/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Brent Nelson with Donaldson live from FABTECH" width="500" height="281" src="https://www.youtube.com/embed/k4WrpjvT6c0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, donaldson, connected, service, equipment, industry, industrial, problem, brent, paying, customer, people, technology, machine, conference, digital transformation journey, monitor, conversation, iot, securely</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:18</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>01:36</p>
<p>Alright, once again, welcome to Industrial Talk. And as you can tell by that noise in the background, it's a physician here at FABTECH. We are on site and we're talking to industry professionals all around the world because they are bold, brave, daring greatly. They are changing lives and then therefore changing the world. And I'm not that's not hyperbole. I just believe that in my soul. Sounds good. Thank you very much. I appreciate the support. All right. We have in the hot seat. The gentleman by the name is Brent, you heard him just ever so briefly, you know, it's gonna be a good conversation. Donaldson is the company. Let's get correct. All right. Hey,</p>
<p>02:17</p>
<p>good. Thanks for having me. When did you fly in to win yesterday? Nice. 5am. Flight? Three from Minnesota.</p>
<p>02:27</p>
<p>Gotcha. Did you have a good? I mean, the conference is good.</p>
<p>02:30</p>
<p>Yeah, it's been really good. Last time, it</p>
<p>02:32</p>
<p>was too good conference.</p>
<p>02:34</p>
<p>No variety of different things that you can see a lot here you can see a lot of different things here. The manufacturers see the parts people you see the software, the service, it's really a good variety. And there's something for everybody here, if you're anywhere connected to the industry.</p>
<p>02:48</p>
<p>It's true. And I I always look at it this way better now than ever. You need to connect with individuals that you trust connect with. It's it's happening so quickly, just recognize the fact that one you need to be engaged at, at a minimum, you hear my voice, you hear Brent's voice, you gotta be engaged, at least begin that journey to figure out how to be more efficient, whatever that whatever that goal is. All right, you're speaking. Before we get into that you have a topic at FABTECH. And we're gonna be chirping on that. Before we get into that. You've got to level set and sort of provide some background on who is</p>
<p>03:26</p>
<p>I sure so I kind of started my career as an electrical engineer got into machine to machine communications before it was called IoT, and spent about 15 years partially as an electrical engineer and partially as a product manager working on a variety of things in the IoT space. So logicals gateways, crossroads,</p>
<p>03:48</p>
<p>are you a digital transformation Trailblazer?</p>
<p>03:52</p>
<p>Yeah, I was I was involved back when it was just called machine and machine because the technology was so expensive that you could only connect million dollar machines, the technology got less expensive and all sudden, we could connect things. It didn't have to be a million dollar machine. So all of a sudden, it became the Internet of Things.</p>
<p>04:08</p>
<p>Yeah, I always think that somebody was gathered around a table and try to figure out how to we call all this connected capabilities. And somebody said, How about the things so just things? So Internet of Things. All right, there it is. Lock it in. All right. Now you're speaking at this conference, what was the topic?</p>
<p>04:27</p>
<p>Connected technology can have which connected technology enabling new field service models,</p>
<p>04:35</p>
<p>enabling fields, so take us a little through Give, give us a little what does that mean?</p>
<p>04:40</p>
<p>So you know, traditional field service. So you've got to you know, somebody showed up with a van to fix your equipment or do inspection or equipment. You know, there were two different models. There was break fix. And I call you when my machine is broken down, you come out and fix it. Or there's preventative services, where you maybe you're coming out every three six months year. inspect the machine, try to predict what's you know, what's working, what's not, maybe I can fix the things before you have the breakdown. But that's all before, you know, you had connected technology before you had digital data coming from the machine. Now that field service person, or or the OEM the major equipment, they can now monitor your equipment remotely. And so they can see that an alert is coming, they can do predictive analytics, and now say, you know, that machine actually is about to fail, we're gonna get somebody out there and address it before it actually breaks down. And then, yeah, so So it's a whole different model of service of now. And even if there is a problem now, because I can see the data, even though I'm not inside your factory, four walls, I'm a technician, I can see the data, I know what the problem is, I know what parts I need. I know what the replacement parts are, I know who I need to send out there who's qualified to do the work. So I do know all of that ahead of time, because I can see the data that's coming from that machine. And so hopefully, I can get out there before it breaks down. But even if it breaks down, I already know what the problem is. I know how I'm gonna fix it.</p>
<p>06:03</p>
<p>So these devices that are on that's a refrigerator. That's a washing machine, right? Yeah, yeah, that's saying, Hey, I'm, I'm sending data. Yep. I'm sending it where?</p>
<p>06:13</p>
<p>So it can go anywhere. And so what's that connected component? Yeah, so it's going over wireless, typically, either to a plants Wi Fi network, or over cellular, which is more common for us, it's going up to the cloud. And then from there, you've got a dashboard. And the beauty of that technology is now you can securely share that data. So I can show if I, you know, if I'm a plant manager, I can have my maintenance teams looking at it, I can have my engineering teams looking at it. But I can also securely share that with the third party service companies that I work with, with maybe the dealer I bought my equipment from, or maybe the OEM, the actual manufacturer of the equipment now can all see that data if I choose. And they can all know that ecosystem of people can help me debug troubleshoot service, my machines, it's not all reliant on my internal maintenance.</p>
<p>06:57</p>
<p>And I don't have to think through it, I don't have to have that. Oh, my gosh, it failed. I don't know what to do. Put the meat into another area. And I like that. How does it and I, I get it, it's sort of a, this is a leading question. But so it's sending data all the time to say, Hey, I'm okay. I'm okay. I'm okay. I'm degrading, I'm degrading. And then it sends it to the technician or the solution is this, do you see it as a monthly service to contract service as a software typo,</p>
<p>07:36</p>
<p>it can be all different levels you could pay for for just the software, just I want that dashboard, I want those alerts, I want you to tell me when it's wrong, you know, you can pay for the software and a third party to monitor it for you. So you know, we do that at Donaldson, where we will monitor the equipment on behalf of the customer. So we have product specialists who understand our equipment. So as soon as something comes up, the customer sees, but we also see it and we can look at the day and go okay, you know, we're experts, we know what's wrong, here's what needs to be fixed. And then we can either call the customer and say here, here's what we think you need to do. Or we can work with a service partner and say, you know, this customer's got a problem, and you guys need to get out there. So from a customer's perspective, it's kind of three levels, just give me the software, give me the software but monitored for me, tell me what to do or just all in when there's a problem, you send a tech fix the problem? I don't even want to know about it.</p>
<p>08:22</p>
<p>I don't have that would be me. Yeah. You know, it just FYI, I would the only thing that all I wanted to see would be email or some sort of notification. It could be taxed, I don't care. They'll say, hey, we see something going on out of you. And it's just an interesting question. How do you deal with maybe faulty data? Right? Let's say it's not failing, but for whatever reason, you're getting an unusual, you know, communication. Yeah. How do we deal with it?</p>
<p>08:59</p>
<p>Well, it's tough. And that's always gonna happen. And it could be things from late it could you know, that the actual monitoring equipments not working or wasn't installed, you know, so it's, it's never gonna go away. But it's kind of a hand in hand with the customer to say, and usually you go through that maybe for the first couple of weeks, when something first gets installed, you find those kind of Otterbox issues. And so we'll work directly with customers sometimes, or we'll see, you know, usually we have a somebody an installer service company on site doing the install, we work with them. Bechler Yep, the data looks good. Oh, nope, this data doesn't look good. I think you've installed this backwards onto your types of things.</p>
<p>09:33</p>
<p>Yeah, seeing that, that but but, but the reality is, pretty much, pretty much everything that can be connected will be connected. It just will be eventually it just it just will be it started. There's there's many examples of where it started. But the reality is, is that that refrigerator is going to be connected. That washing machine is going to be whatever connected and and either you embrace it Where you don't? Yeah, but the reality is you're very you're, you're all connected.</p>
<p>10:05</p>
<p>You can come out and sell for us guy you want to come on talk to my customers, here's a great sailors my</p>
<p>10:09</p>
<p>resume right there, but it is it's going to be and and I don't see any issues with it. Maybe I'm naive. I'm sure you have it locked down from a cyber perspective. There's I mean, they're protected, but it's truly, I want to hear somebody knocking at the door, saying, Yep, I'm here to replace that compressor. Thank you. I'm out of here. So where do you see it going now that have painted that picture? And I didn't want to steal your thunder. But where do you see it going? What what are we talking?</p>
<p>10:39</p>
<p>I think the end is you're starting to see it now is customers, you know, industrial users paying for the outcome of their machine, you know, I'm not paying for the machine, I'm not paying for the service, I'm paying for the outcome. You know, Donaldson, we do air filtration. So we eventually want to get to a point where we're just shopping in clean air as a service, you're not paying for the filters, not paying for the industry, you know, the box, not paying for the service. You know, we keep it running with our ecosystem of partners, and you just pay for the output like, like your electrical utility or water, you just paying for that electricity, you're not worried about the transformer, I think more and more models will, will move to that. Because I you</p>
<p>11:15</p>
<p>know, I agree with you 100%. And it's sort of, I see where I was as a boy and how we, we dealt with money and meaning I gotta go to the bank. And there was just, it was just a part of life, we're getting to a point where there's a, there's a speed at which I want that service to be, I don't want to think about it. Don't tell me about changing my filter, I want that filter to be changed. There here, I'll pay you the money. And I don't have to think about it. You just you just want the outcome. That's it. And I think that we're just getting to that point across the board. Like,</p>
<p>11:54</p>
<p>it takes time. There's technical challenges, there's business challenges, but in the end, it aligns everybody at the same goal, same goals, we want that equipment operating.</p>
<p>12:02</p>
<p>But it's happening. And it's happening fast. And and again. Either you're you're on the train, and you're on it and you're saying I accept it, and I'm there. But But how do you what's there's always going to be people are saying no, I don't want that. And it's too invasive. It's too. It's, it's just it's not free for me. What do they do?</p>
<p>12:28</p>
<p>As far as the data? I mean, there's going to be industries where that's going to be a bigger concern, there's always going to be data in the plant that you have to keep secured in the in the four walls because it's your proprietary data. It's your production data. It's that stuff. But there's so much else that doesn't need that level, it still needs to be secure. Yeah, but you know, if you can securely share it with somebody who can use that data to help you. And it benefits everybody involved.</p>
<p>12:53</p>
<p>See, it's just an interesting time. And I remember having conversations around data, all of a sudden, data is king. And there's there's value in that data. And and that's my data. Don't Don't cross pollinated with other data. That's my data. And it's sort of this sort of, can you touch it now you can you just sort of see it displayed. It's so interesting. And it's, again, there's a speed at which it's exciting. Now, I'm old, you're not. Thank you. You're welcome. Anyway, it's an exciting time. And I come here at FABTECH. And we see all of this stuff, and I'm always I'm never ever leave events like this not dazzled and and how people are creating new use cases. Wow, we can put a device here and sip it dip, dip, dip dip. What do you see? I mean, does, Donaldson. I mean, you're all in on this stuff. But what's the next frontier? I mean, what are we? I mean, without divulging, you know, sitting around the star chamber. What is that?</p>
<p>14:12</p>
<p>You know, it's continuing to expand, you know, the technology will continue to get better, you know, we're still at the point easier and easier, yeah, easier to deploy easier to manage. And as it gets, you know, cheaper it becomes easier to deploy. And when we can monitor a $50,000 dust collector today, and can we monitor $150 filter, that's a little bit harder to get the economics around. Let's go into it. It's going to go into let's get it 10 years ago, it had to be a million dollar piece I have yet to see makes sense. So we'll get there. The technology is just continuing to progress on that way.</p>
<p>14:43</p>
<p>It's gonna get there. You know, what I'm always fascinated, is where the data goes. Everybody's talking about the cloud. I think the continent of Australia will be just one big cloud. That's just gonna have to relocate everybody over there and it's just going to be out farm That's my prediction. It's completely wrong. Trust me,</p>
<p>15:03</p>
<p>it's completely you never know. You never know. Oh, yeah, you know, and you're gonna walk away saying,</p>
<p>15:07</p>
<p>That's just crazy talk to people get a hold of you, Brent,</p>
<p>15:11</p>
<p>I can email me at brent.nelson@donaldson.com.</p>
<p>15:16</p>
<p>That's easy peasy. Thank you very much. I really appreciate your flexibility to was on here and all that good stuff not like that conversation. It's exciting. Not a problem, a lot of fun. It is, it really is. Alright, we're gonna have all the contact information for Brent out on industrial talk.com. We are broadcasting on site at FABTECH 2022 here in Atlanta, Georgia, put this on your calendar, because you will not be disappointed. It is a fabulous conference. And you get people like Fred, who are providing solutions and solving problems here at FABTECH. So stay tuned, we will be right back.</p>
<p>15:51</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>&nbsp;</p>
<p>15:56</p>
<p>All right. Once again, thank you very much for joining industrial talk and a hearty thank you to Brent Nielsen Donaldson is the company, all his contact information will be out there, I think it you need to connect with Brent, because you're not going to be disappointed on that contact. Because it's all about it's all about that collaboration. It's all about continuous education. It's all about innovation, and you gotta be in the game, be in the game. FABTECH was the conference. It's, it's so much fun, to be able to go to a conference of that size, and see the solutions, visit with the people and and just be able to have great conversations around solving problems. And it is just spectacular is there's a lot more to come from this particular conference. And FABTECH but this year 2023. Put that on your calendar. Yeah, I mean, it's it's a great conference and one worthy of attending Most definitely. All right. As I said, we're going to have another great conversation coming from FABTECH we're going to have some technology sprints and we're going to have some more chirpy conversations with other professional solving problems. So stay tuned. We're going to have another great conversation shortly some there</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/brent-nelson-with-donaldson/">Brent Nelson with Donaldson</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/brent-nelson-with-donaldson/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/581171e0-0795-4119-b67e-655608affffb/Brent-Nelson-Danaldson-FABTECH-Mp3.mp3" length="24793775" type="audio/mpeg" />

			</item>
		<item>
		<title>Ricky Singh with Software AG</title>
		<link>https://industrialtalk.com/episodes/ricky-singh-softwareag/</link>
					<comments>https://industrialtalk.com/episodes/ricky-singh-softwareag/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 18 Nov 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/ricky-singh-softwareag</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Ricky Singh, VP IoT Americas at Software AG about "Aligning Customer's IoT Strategy with Market Trends ". Get the answers to your "IoT Strategy" questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ricky-singh-softwareag/">Ricky Singh with Software AG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/98c70fc8-3bde-487b-a9f1-82e4424c6fcd"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.mxdusa.org/" target="_blank" rel="noopener">MxD</a> in Chicago and talking to <strong>Ricky Singh, VP IoT Americas</strong> at Software AG about <strong>&#8220;Aligning Customer's IoT Strategy with Market Trends &#8220;</strong>. Get the answers to your &#8220;IoT Strategy&#8221; questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICKY SINGH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/thatsmrsingh/" target="_blank" rel="noopener">https://www.linkedin.com/in/thatsmrsingh/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/software-ag/" target="_blank" rel="noopener">https://www.linkedin.com/company/software-ag/</a></p>
<p><strong>Company Website: </strong><a href="https://www.softwareag.com/en_corporate.html" target="_blank" rel="noopener">https://www.softwareag.com/en_corporate.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ricky Singh with Software AG - Aligning Customer&#039;s IoT Strategy with Market Trends" width="500" height="281" src="https://www.youtube.com/embed/Dv0CbbXrC1E?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>ricky, imts, iot, business, industrial, solving, journey, software, enterprises, challenges, industry, mx, run, technology, machine, spreadsheet, organization, universe, problems, people</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:16</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go around once</p>
<p>01:34</p>
<p>again, thank you very much for joining industrial talk the number one industry related podcast in the universe, Ricky that celebrates industry professionals all around the world, because you are bold, you are brave, you dare greatly you're solving problems, you're collaborating, you're making the world a better place and you're making my life better. Why not celebrate you? Again, if you hear noise in the background, we are broadcasting on site, MxD Chicago, Illinois. And it is an innovation center that is second to none. And sort of outside the glass and people are walking in front of us and the food is great. So we are talking to Ricky Singh. They got that right. He know Software AG is the company. Let's get a car wreck it</p>
<p>02:19</p>
<p>great to be here with you, man.</p>
<p>02:21</p>
<p>That's cool. It is I was all excited.</p>
<p>02:23</p>
<p>I woke giddy. That's showing the universe</p>
<p>02:26</p>
<p>and the universe. And I'm telling you I'm not I'm not. Webb Telescope</p>
<p>02:29</p>
<p>has really changed the definition of IMTS. I did you see that? I did. That's why I'm saying coolest show in the universe. And I'm just zooming out in my head and thinking I am on the coolest show in the universe.</p>
<p>02:42</p>
<p>Yeah, but I stopped at that same booth. And I just said, You don't understand. Yeah, you're right there. This is web. And this is the web camera. All right. For the listeners out there, Ricky, give us a little background on who you are. And then we're going to talk a little bit about Software AG.</p>
<p>02:57</p>
<p>I like you, Scott, I'm a problem solver. I have been in Software AG a year I run our IoT and analytics practice in the Americas. Software AG is a connected enterprise truly connect, we empower truly connected enterprises through our software products. As I was telling you, before we got started, the Ag part is really the equivalent of, you know, an agency or an LLC. So the company's name is software, which is pretty phenomenal. Exactly. And the type of software that we really give to enterprises to help them enable their missions has evolved over the centuries, right? So 53 year old software company solving very different challenges in 2020, than we were in the 1950s. Yeah, but today, we're really focused on what I would summarize as sort of integration challenges, right? We're helping companies integrate data, we're helping them integrate data from new things, which is where our IoT platform comes in. We're helping them integrate processes, which you mentioned more, most problems are human problems. Yeah. How do you bring those things together, and especially in the context of manufacturing, start to change the types of outcomes that make investments in digital technologies worthwhile? I find it you know, I love my job. I waking up every I love waking up every day and solving new challenges. And it's exciting.</p>
<p>04:15</p>
<p>See what's interesting, too, because it is there's their legacy systems out there. And everybody talks about the, the the beautiful future of digital transforming their business, it's, it's great, okay, it's all out there. It's all technology, you got to figure one, get better be engaged and figure out where do you want to fit, but always educate. But we rarely talk about that integration because you have you have businesses that have what 75 legacy systems in a spreadsheet and somebody they're over there doing it on a WordPress</p>
<p>04:48</p>
<p>Yep. I think 75 is a very conservative number, right? In most enterprises, especially in today's day and age where SAS is so prevalent and relevant. You have even more than that. I think I read some recently north of 150 software applications that most enterprises are running. And you contrast that with some of these very traditional manufacturing environments that have run the same way for 50 6070 years that are running on spreadsheets that are looking at equipment effectiveness as Oh, my God did the machine turn on the next morning when it was supposed to. And it is surprising. See,</p>
<p>05:23</p>
<p>see for me, if typical organizations have about 150 legacy systems, and they're doing whatever they're doing, and they're delivering the value of the service, and the, the whatever it is for the organization, when you come to me, if you're knocking on my door and said, Hi, I'm Ricky, I got a solution for you that will help simplify. I'm telling you right now. Where do I even start? Like, where, What? What?</p>
<p>05:50</p>
<p>So I always, we mentioned earlier, technology being almost the easy part now is really starting with, Hey, what are the pain points? What are the problems that you're looking to solve? And I know, I like to refer to IoT. I'm sure maybe you come across this trying to explain to somebody that doesn't know what IoT is, what IoT is, is quite the task. And I sometimes describe it as some the hammer looking for the nail, right? Hey, we can solve any problem with it. But what are the nails? What are the pain points that you're struggling with? Is it worker safety? When you're having too many workplace accidents? Is it downtime in your production line, that you're not able to ship the amount of product that you'd like? Is it quality of the product, if you're shipping the volumes, it's not it's coming back three months later to bite you in the bud? Let's start with what are the levers that can meaningfully drive either operational efficiency or new revenue streams in your business. And then let's back into the technology that can solve those challenges. And the commercial model that makes that investment worth your watch.</p>
<p>06:46</p>
<p>See, I agree with you 100%. And, and I think that businesses manufacturers out there have just got to recognize that this is here. And if you don't begin that journey, and and learn and find whatever it is, no matter how painful it is, your competition is going to do it. And if you want a business that is truly efficient, and resilient, and has some sort of legacy going forward, you better figure it out.</p>
<p>07:15</p>
<p>I saw so many cool machines while we were at IMTS, who was an understatement, right? I know it was fascinating. But if you look at literally the oil that was running many of those machines, if you asked any one of those manufacturers, do you need that oil to go? But yeah, of course, you can't run my machine without the oil. That is what technology is going to serve. When we say the digital backbone of a truly connected enterprise, they're going to come to a point where they're gonna go of course, of course, I need the oil. Of course, I need the technology because my business will not run without it. That's how I think Seesmic the shift is going to be over the next few years.</p>
<p>07:48</p>
<p>Brilliant, absolutely perfect. Because I agree with you 100%. And, and, and for me, personally, I we have to make it approachable, it can't be full of friction. And you know, I've already got a bunch of headaches and I'm I feel like, but but your organization, your company, your you have to make it simple. When I say simple, it's just adoption has to be there that,</p>
<p>08:19</p>
<p>you know, yeah, and just really having an open conversation I, I tell all of our customers partners prospects, even if our solution isn't the right one for you, I want you to learn something through this journey that helps you find the right direction that you want to go in. But it always starts with what what's the problem, right? And if I ever come across a conversation where it's, oh, I am, you know, part of our innovation team that's focused on science projects and connecting word data that usually tells me that I'm, I'm happy that the customer is looking to invest in innovation, but it's so disconnected from the organization that they're not solving real problems for that you ended up 689 months later. Yeah, we collected more data. Yeah, we integrated applications. But so what,</p>
<p>09:05</p>
<p>how do you how do you deal with maybe some people just I don't even know if I have a problem. I just deal with the pain, whatever that pain is, I don't even know if it is a pain. But how do you get people to recognize that there might be a better way? You'd say, yeah, I gotta do something.</p>
<p>09:22</p>
<p>Yeah, for sure. And depending on what segment and where in the market, they play, I'm, you know, I haven't met one customer that doesn't have some sort of a efficiency challenge, a compliance challenge, or their executive leadership wanting to hit new revenue goals, right? So in that case, if you're not growing, you're dying, right? And if you continue to have challenges as an organization, but you start to ask the types of questions and back to IoT, I feel it's always a progressive journey. We keep painting this Northstar of all equipment as a service and predictive maintenance and you know, Your parts are going to show up at your door before your machine ever breaks down. And yes, there is absolutely a journey that that helps enterprises get there. But even just starting by giving your equipment, a voice, that's what I think IoT is, is giving your machinery the ability to talk to you and tell you what's going on in the field. They are they're doing that today, but they're putting a software engineer on a plane to go to your site and listen to that machine in person right. Now, they may not think that's a pain point. I think that's a big point. Right? What if that talent weaves? What if COVID happens and things shut down? So and I will say one of the silver linings of COVID has been that has shone a light on some of these challenges that can be solved with technology that's affordable, accessible, and can be implemented rapidly, where many of these customers are saying I have that happened to me and happened to me three weeks ago, I didn't think it was a pain point before but it is now. And that journey starts with Okay, now you give your product a voice, then your product tells you what's wrong with it, then you start to design your maintenance procedures from being reactive. And here we're talking about, yeah, you can start to move to a condition based maintenance, that means you can start to sell a different kind of maintenance plan. That means you can start to sell your equipment differently in the future. It's a journey. And that's what kickstarting right started that that, hey, what can you receive value with at the smallest part of that journey is where we like to focus and</p>
<p>11:20</p>
<p>see. And it is a journey? Because you're just, you're you're touching on multiple points that that yes, they are painful. And I think in the past, and here's the education component, that in the past, you just sort of dealt with it, you dealt with the fact that you had 150 doggone legacy systems. And you do, you go over here and get this and then you got to get the data here, and then you put it on a spreadsheet and, you know, spits out a result that those we've really got to push it and go down the road of being able to be more efficient,</p>
<p>11:52</p>
<p>absolute efficiency. Those are the two things that I think it always comes back to is how do we do things better? Or how do we do new things? Right? Doing things better means savings in the bottom line? That means compliance. doing new things means how do we diversify our revenue stream? How do we make money, Louis?</p>
<p>12:10</p>
<p>All right, Ricky, you are fantastic. They're starting to kick off this whatever this open house. Let's go we just rolled right into it. How do people get a hold of</p>
<p>12:18</p>
<p>Ricky that's saying it's all for ag.com Twitter at that's Mr. Singh, or come find me at IMTS if you're still around.</p>
<p>12:24</p>
<p>Wonderful. All right, I'm gonna have all the contact information for Ricky out on industrial talk.com. So I'm sure you got a major in LinkedIn stat cartoon.</p>
<p>12:34</p>
<p>We'll see it's subjective. All right. Once</p>
<p>12:37</p>
<p>again, thank you very much for joining industrial talk. And once again, we're broadcasting from NXT this open house just telling you gotta come to Chicago, visit this place. We're going to have all the wrap up information on the other side. Stay tuned, we will be right back.</p>
<p>12:54</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>12:59</p>
<p>All right, once again, as we wrap up another incredible conversation. Thank you to Ricky, thank you for saying yes. And being on industrial talk. Also an extended thank you to those wonderful people out at MxD up in Chicago Innovation Center. That is a place that you must check out if you're in manufacturing, if you're thinking about digitally transforming your business, if you're thinking about cybersecurity, that is your first stop. Without a doubt. That's MxD. All right, we're going to have all the contact information for Ricky out on industrial talk, you knew that. And and one last thing, we have a revenue growth series out there go out to industrial talk, it's free. It's on demand, sort of like the Netflix and we want you to succeed we have to have you succeed. And so whatever education whatever strategies you can deploy to be successful, we're all in go out check that program. It's five parts. We've got sort of an overview. Then we have that corporate side of what that looks like. Sales, Marketing, as well as the technology all there. Enjoy, download it. Take care of business like that. All right, once again, thank you very much. And you need to hang out with people like Ricky because we want you to change the world because you are bold, brave and daring greatly. You educate you collaborate as well as innovate. Thank you very much for what you do. We're gonna have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ricky-singh-softwareag/">Ricky Singh with Software AG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/ricky-singh-softwareag/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/bc0081a3-5034-422c-beaa-170862d26b44/Ricky-20Singh-20MxD.Mp3" length="20829743" type="audio/mpeg" />

			</item>
		<item>
		<title>Michel Morvan with Cosmo Tech</title>
		<link>https://industrialtalk.com/episodes/michel-morvan-cosmotech/</link>
					<comments>https://industrialtalk.com/episodes/michel-morvan-cosmotech/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 17 Nov 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/michel-morvan-cosmotech</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Michel Morvan, Executive Chairman and Co-Founder of Cosmo Tech about "Digital Twin Simulations to Optimize Operational Efficiency". Get the answers to your "Simulation" questions along with Daniel's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michel-morvan-cosmotech/">Michel Morvan with Cosmo Tech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9aa43f8e-3c73-4fa4-b085-80e44548fbac"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Michel Morvan, Executive Chairman and Co-Founder </strong>of Cosmo Tech about <strong>&#8220;Digital Twin Simulations to Optimize Operational Efficiency&#8221;.</strong> Get the answers to your &#8220;Simulation&#8221; questions along with Daniel's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHEL MORVAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michelmorvan/" target="_blank" rel="noopener">https://www.linkedin.com/in/michelmorvan/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/cosmotechweb/" target="_blank" rel="noopener">https://www.linkedin.com/company/cosmotechweb/</a></p>
<p><strong>Company Website: </strong><a href="https://cosmotech.com/" target="_blank" rel="noopener">https://cosmotech.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Michel Morvan with Cosmo Tech - Digital Twin Simulations to Optimize Operational Efficiency" width="500" height="281" src="https://www.youtube.com/embed/mOkpc2p8J0c?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>simulation, twin, industrial, Michel, industry, data, digital, cosmo, world, asset, simulate, future, people, iot, talk, complexity, ai, happening, conversation, decision</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.</p>
<p>01:18</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>01:36</p>
<p>Alright, once again, thank you very much for joining industrial talk on ever expanding platform ecosystem that is solely dedicated to celebrating you industrial professionals all around the world. You know why? Because you're cool. I have more to that. But you're just you're doing things. You're solving problems. You're making the world a better place. You're collaborating, you're doing everything that you can to make this world a better place. This is for you this platform. Definitely. All right. We still have great content coming from this year's IoT solutions World Congress and in the hot seat as Michel, more bad. And you know what we're talking about? digital twin simulation solutions. Let's get cracking. Yeah, it never ends. The innovation never ends. And Michel just knocks it out of the park. He is the co founder of Cosmo Tech. About that. That's a cool name, right? Anyway, we were in Barcelona once again, and had these great conversation, Michel. And you know what's interesting, what struck me is just really sort of an aha, it might not you but for me, because I'm sort of simple when it comes to this stuff. I love this. I love the topic around simulation. I love the fact that if you have the ability to be able to use AI, analytics, pull it all together, run simulations, create greater confidence in whatever that outcome is. I think it's just great. And I think everybody is definitely on that bandwagon. So that's cool. Michel, where he's gonna be talking about that. All right. Get out your calendars. Okay, I'm looking at this. I'm looking at IoT Solutions World Congress. It is January 31. To February 2, 2023, right around the corner, right? If I'm looking off in the desert, if you see me on the video, I'm looking off to the distance not that far away. And I go on the website there. IoT solutions world congress.com. And it says game changing Technologies. Yes. From industry trends. For industry transformation. Absolutely. Industry IoT. Yeah. Artificial Intelligence. Yeah. digital twins. Yeah, edge. Yes. Augmented reality, 5g cybersecurity. What else is there? I don't know. But there is some more stuff out there. You need to put this one on your calendar. And as you can tell, I'm a little raspy. I had a cold. Can you believe it? I had a cold. But I survived. And I'm on the backside of that cold. So sorry about the gravelly voice. But anyway, really? This this conversation with Michel at IoT solutions World Congress, really great. Cosmo Tech, simulation digital twin. It's all on the conversation today. So join it. Kevin a good conference. Michel.</p>
<p>04:37</p>
<p>Yes. Great. I'm digging it.</p>
<p>04:41</p>
<p>We're gonna go to a bar tonight. Just a bar. We're gonna go to a bar tonight. Of course. Why wouldn't we have a couple of gin and tonics? Yes. So it's a great, that's a great option. Sure. All right, for the listeners out there and talk to us a little bit about your background. Michel, and then we're gonna get into COSMOTE So what that's all about and then we're going to talk about what? What solutions are being provided.</p>
<p>05:04</p>
<p>Well, my background in in a nutshell, I used to be for many years now, in the past the university professor, I was a specialist of complex systems math, computer science. Hello,</p>
<p>05:15</p>
<p>are you a doctor? Doctor, I see have to see this card. If you're out there. This is the card he has right there. Right there. It's a sticky note. And there's no doctor. So you're a doctor good. I</p>
<p>05:29</p>
<p>used to be a processor. So you know, and, and so and then I developed, you know, Technology, my lab and I decided to bring it from academia to the real world. And that was what we call today's 360 degree simulation.</p>
<p>05:48</p>
<p>Cosmo Tech, you rattled off something that's an acronym, an acronym for something, what does it mean?</p>
<p>05:54</p>
<p>Sure. Oh, Cosmo means complex systems modeling. Say,</p>
<p>05:59</p>
<p>there it is. It's pretty good. Yeah. And you got the URL Cosmo Tech, because nobody had that. That's, that's a good one. So with that, give us a little sort of a definition of digital twin. And then let's get into the simulation component. If that's good, give us a what is a digital twin?</p>
<p>06:17</p>
<p>Sure. But digital digital twin is a digital replica of a system. Originally, it was a digital replica of physical objects. But now we are doing digital twins of systems of organizations. And by the way, that's why we use the word 360 degrees to say that we take, you know, and we present the systems, and we connect to the data in real time. And oh,</p>
<p>06:42</p>
<p>so, you know, everybody uses digital twin, I have a digital twin of my building, I have a digital twin of my substation, and so on and so forth. But what you're doing is you're sort of holistically looking at the whole, you know, whatever the business itself, it says,</p>
<p>06:59</p>
<p>exactly, we don't only look at the at the physical system, the physical parts, but also to all the interactions, the processes, the people who work with the system, what they do, and how they interact with the system.</p>
<p>07:15</p>
<p>So take us through what that looks like. I'm a company. I've got the I'm, I'm interested in digital twin, or I'm, I'm using a digital twin. Take us through that process.</p>
<p>07:27</p>
<p>Well assume that you have a supply chain to manage. And you know that there is a lot of uncertainty. And now more and more complexity in your supply chain. And you want to make that's</p>
<p>07:40</p>
<p>that's an understatement. And in fact, this pandemic, everybody's a supply chain expert.</p>
<p>07:45</p>
<p>Oh, that's right. And you have the problem is what you have to do with the supply chain, you have to reconcile things that seem to be completely impossible to reconcile. So you want to increase the profit, you want to be resilient, at the same time you want to reduce cost and reduce the co2 emissions. That's your problem, right? And all that changes all the time. So what do you need for being able to manage this and make the best possible decisions? You need to have three things? The first thing is what happened in the past? What can I learn from data from the past? The second thing is what is currently happening, you're looking at data from the present. But the most important thing you need is to have access to data from the future, what is going to happen? If I do this? What if what is going to happen if I do that, and what we do with digital twin, we create the replica, we link it to you know the data, and we have the ability and that's the simulation plant to simulate it to see what is going to happen in the future so that you can test 100,000 futures to find the one you want and the resulting one.</p>
<p>08:54</p>
<p>Do you want that future? Look, you have to load the data, some data, you have to load some historical data in some way to paint a possible picture in the future. And then do you? Does the simulation allow you to learn or what help us?</p>
<p>09:13</p>
<p>That's a very that's a very good question. Because we can use data from the past and we do. But what is very important in what we do is that what we put in the digital twin is the knowledge of the different experts. We don't only rely on data from the past, but we are in a system industry or system. You have experts who know very well what is happening on your live production line. What is happening with the robots, what is happening with logistics, what is happening with when people come to work, are they in three eight shifts or do the work? So this knowledge, we put the knowledge and we make the links with the knowledge and because we have all these? Once we have that we just have to connect to the state the current state of the system, and what do we do? We simulate So based on the knowledge, we can add knowledge that we have learned from data from the past, right? But there is the knowledge that comes from the brain of people. And it's</p>
<p>10:11</p>
<p>so deep. So this is cool. This is cool. And as you run multiple simulations, you're putting in different different type of data, different type of parameters, whatever it might be. And then you're is there. Is there a time frame of into the future? Like, can can the future be a year? Can the future be two years? What is sort of that ideal sort of future state?</p>
<p>10:41</p>
<p>There is no ideal we go from 15 minutes to 40 years, depending on the use case. 15 minutes? Yeah, we're doing definitely are sure. We Yeah, for example, assume that you have just a line, a production line. And you you're connected to the data, and you know that you, you're going to make a decision. And you have to go as fast as possible to make this decision. Because you see, for example, that a machine, the product productivity of a machine is dropping. So what is going to be the impact of this drop on your production, right? So you very rapidly simulate, just to know what's going to happen. And once you know that, what you do, you say, here is what I can do here is the different view of the different options. And now I'm going to simulate all these options to make the best possible decision. We do that timescale. And we do that up to 40 years, when we manage very, very big assets and equipments, for example, for maintenance and renewal.</p>
<p>11:44</p>
<p>Yeah, because the life expectancy of some assets are like, like, when I was in a tank farm, right? Those tank farms last like 40 5060, or whatever, whatever the life expenses, you got to run.</p>
<p>11:59</p>
<p>Yeah, exactly. And for example, that's what we do. Mr. Big electric networks. Yes. Electric net? Yes. That's a great example. Yeah. And we are, for example, we have full digital twin of all the high voltage, I mean, transmission, electric utility of France, the whole country, 1 million assets, 4 million interactions. And we have all the teams with where they are their skills, their cost. And every year, the company of T spends 800 million for maintenance. And when you go down that road, yeah, you're absolutely right. And now they're running simulations all the time to find the best decision, because there are a lot of cascading effects. If you delay an investment, this is going to you're going to have more outages on this, then you're going to run the teams there. But the team will not be available to do something else. And maybe you can have a cascading effect. So yeah, do you do you</p>
<p>12:56</p>
<p>got a couple of questions? Do you simulate the need for the workforce to be educated? Like there's a challenge today that there is a future skill requirement? And if I don't do it here, I'm not gonna get it there. Sure. And by</p>
<p>13:21</p>
<p>the way, we are doing that very, very concrete example. The same the same problem than the one I described on the electric grid. Yeah, we you have that in factories, because you have robots, you have fleets of robots, and they're obsolescence. So they, they lost, and they they age, and at the moment, they don't work anymore. So you have to decide to replace them by new ones. But then I have to train the people to be able to manage these years, when am I going to train the people when I trade them, they are not productive. So it has an impact. So you have to optimize all the things. And that's what we do with the simulation digital twin, so different times, but then</p>
<p>13:58</p>
<p>again, at 360, that's where you have to a lot of people are sort of siloed in their digital twin approach or look, do you also in that utility analogy, upload historical maintenance records. And so you'll know that this transformer had the oil changed out and whatever it is, or it's X amount of years old, and that type</p>
<p>14:24</p>
<p>of an exec. So we have that for each equipment, depending on the utility, some have all the data, some other loans, if they have we can from that learn from this data to create a model of each equipment when they don't. We have general equations that are known from this business, and that we can use and then we do that for 1 million asset. And we put all that together, and then we can run these simulations and create value from it.</p>
<p>14:52</p>
<p>So the question I have is, it's like a, again, it's a tsunami of of simulated data. Now how do I, how do I sit there and sort of swim through that. And, and be efficient at that. And now, my, you know, assessment,</p>
<p>15:13</p>
<p>two answers to that. One, the first one is when you create and when you deploy the simulation digital twin, you start by the problem you want to solve. And that is going to tell you what you're going to look at in the simulation. So we provide a huge amount of data to have from the future. That's data from the future. And that's not only one future, it can be hundreds of future depending on what you do and the way you manage it. And this, the first way is you start by knowing what are the KPIs I'm interested in? And these are the one with the platform we're going to show you that's the first answer. But the second answer I would say, is, probably is very, very interesting. Because all these data are what we call synthetic data, there are data generated by the by the twin, right by the simulation. And you know that one, what you can do with this data, you can you can use AI algorithms to be trained with these data, right. And then you can learn from the data you produce about the system, you have. And you can use these tools to find the best course of action when it's too complex. So that we have, I would say AI at the beginning, when you say for example, to get the data for a given asset, and being to learn when this asset with AI or you know, neural networks can upstream us that you put that in the model, you put the knowledge of experts, then you run simulations, and you use AI to learn from the results of the simulation.</p>
<p>16:45</p>
<p>I am a big fan of simulations. I can't put my arm around the level of complexity that you're talking about. I mean, that's if you're looking at just utilities alone. I mean, that's just as it's mind boggling.</p>
<p>17:00</p>
<p>Sure. And by the way, remember the it's complex systems modeling very, and the very important thing is complexity is you, you always want to get rid of complexity, because you say, Oh, if I touch here, it's going to have an impact there. But now assume that you want to have an impact there. And that you have the possibility to know that you just have to touch here, by cascading effect to obtain at very cheap cost, the impact you want. That's the future. See? And that's the President</p>
<p>17:31</p>
<p>says, Well, I gotta tell you, man, I've enjoyed this conversation. It I hate to call it short, but it was too short. How do people get a hold of your Michel? If they want to get a hold of you? How did they get? How do they</p>
<p>17:47</p>
<p>contact you? Oh, they go to our website? Because we'll take that. Very, very simple.</p>
<p>17:52</p>
<p>There it is. Yeah. Thank you. Thank you for your patience. By the way, I really enjoyed the fact that you waited around. That was a good time.</p>
<p>18:00</p>
<p>It was great time. And now the tapas and the gears right.</p>
<p>18:03</p>
<p>genotoxic. Okay. I'll amp it up. Alright, listeners, thank you very much for joining industrial talk by once again, we are broadcasting from the IoT solutions, World Congress, Barcelona is the town. And as you can tell, it's getting close to the evening. And that means it is Janet Donek time. But this has been a great event. Michel, thank you. Thank you so much. All right, listeners, we're gonna wrap it up on the other side. So do not go away. We will be right back.</p>
<p>18:32</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>18:38</p>
<p>Hey, as always, thank you very much for joining industrial talk. And thank you for your support. And kudos to our friend Michel bore van, co founder and executive chair, Cosmo Tech, knocking out of the park. You know, you get it's all out on industrial talk.com. Let's just let's just lay it out there, you need to contact this Gent. It's out on industrial talk.com. So make that a priority. Again, put this on your calendar, we're talking about IoT solutions World Congress, we're talking the end of January, January 31 2023. To February the second, that is going to be a barnburner of a great conversation and great conference. Just because you need to know about this stuff. You need to know about IoT, IoT industry IoT, you need to know about artificial intelligence, you need to know about all the stuff that was going to be talked about and collaborate with people who have answers or looking for answers. They're ready to collaborate. It's all out there IoT solutions. World Congress make that a point ours also you gotta go out to industrial talk have already said that. But you got to go out there. We've got a just an on demand on demand, webinar, podcast, whatever industry webinars on demand And what we have is industrial revenue growth series. Now there's five part series. And we really, it's the first one, we're going to be working to improve it. But the reality is, is that we, in industry, have to figure out how to increase our revenue survive, if it's going to be difficult out there, and then do the things that are necessary to create that business that is resilient. We go through topics like corporate governance, marketing, sales, Technology, and how all of that works together to help you bring in greater amount of revenue all out there. It does real talk and you know what it is, it's great. That's great, because it's part of the ecosystem. We're here to be able to do what is necessary to make you a success. It sounds so Pollyanna, but we depend on you. That's just the bottom line. All right. As I say all the time, be bold, be brave, dare greatly hang out with people like be shown. And you will be changing the world. We're going to have another great conversation coming from IoT solutions World Congress, and you need to check that one out. I don't know who had said I don't I don't know who's in the queue, but it's gonna be a great one. And then be a part of this ecosystem. Sign up, do what you need to do. We don't water is nice and warm. Thank you once again for your support. We're going to have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michel-morvan-cosmotech/">Michel Morvan with Cosmo Tech</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/michel-morvan-cosmotech/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/96429ea1-e0fa-4558-903f-707fa9ef4d7f/Michel-20Morvan-20Conversation.Mp3" length="30909743" type="audio/mpeg" />

			</item>
		<item>
		<title>The Challenges and Value of Digital in Oil and Gas</title>
		<link>https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/</link>
					<comments>https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Sat, 15 Oct 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/challenges-value-digital-in-oil-and-gas</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Erick Bartusek with Apache, Tom Bonny and Nate Clark with Deloitte Consulting about "The Challenges and Value of Digital in Oil and Gas".  Get the answers to your "Oil and Gas" questions along with their unique insights on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/">The Challenges and Value of Digital in Oil and Gas</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d5057380-3f61-4575-8b4e-096385d7f7f3"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Erick Bartusek with Apache, Tom Bonny and Nate Clark with Deloitte Consulting</strong> about <b>&#8220;The Challenges and Value of Digital in Oil and Gas&#8221;</b>.  Get the answers to your &#8220;Oil and Gas&#8221; questions along with their unique insights on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ERICK BARTUSEK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/erickbartusek/" target="_blank" rel="noopener">https://www.linkedin.com/in/erickbartusek/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/apache-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/apache-corporation/</a></p>
<p><strong>Company Website: </strong><a href="https://apacorp.com/" target="_blank" rel="noopener">https://apacorp.com/</a></p>
<h2>TOM BONNY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/tom-bonny-7bab94/" target="_blank" rel="noopener">https://www.linkedin.com/in/tom-bonny-7bab94/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/deloitte/" target="_blank" rel="noopener">https://www.linkedin.com/company/deloitte/</a></p>
<p><strong>Company Website: </strong><a href="https://www2.deloitte.com/us/en.html" target="_blank" rel="noopener">https://www2.deloitte.com/us/en.html</a></p>
<p><strong>Last Barrel Standing:</strong>  <a href="https://www2.deloitte.com/us/en/pages/consulting/articles/upstream-oil-and-gas-energy-transition.html">Upstream Oil and Gas Energy Transition | Deloitte US</a></p>
<h2>NATE CLARK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nathanielafclark/" target="_blank" rel="noopener">https://www.linkedin.com/in/nathanielafclark/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="The Challenges and Value of Digital in Oil and Gas" width="500" height="281" src="https://www.youtube.com/embed/kD5T2R4DO88?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>AI Dash:</strong> <a href="https://www.aidash.com/" target="_blank" rel="noopener">https://www.aidash.com/</a></p>
<p><strong>Armis:</strong> <a href="https://www.armis.com/" target="_blank" rel="noopener">https://www.armis.com/</a></p>
<p><strong>Trend Micro:</strong> <a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<p><strong>CAP Logistics:</strong> <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>digital, people, organization, digital transformation, tom, important, operator, conversation, Erick, industrial, small victories, business, deloitte, operations, solutions, industry, field, apache, trust, strategy</p>
<p>00:00</p>
<p>Hey, Industrial Talk is brought to you by CAP Logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to caplogistics.com Or just call them. They're great people 800-227-2471 Also, AiDash, AiDash is on a mission to create a greener, cleaner, safer planet from space. AiDash helps core industries become more resilient, efficient, and sustainable through the power of satellites and AI. Go out to AiDash.com Find out more</p>
<p>00:56</p>
<p>welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots.</p>
<p>01:13</p>
<p>And let's get around once again, thank you very much for joining Industrial Talk. And definitely thank you for your support of this platform that celebrates industry heroes all around the world. You're bold, brave, and you dare greatly. And it is important that we collaborate more and more each and every day. Industry, technology, innovation is happening so fast, and you need to be a part of it. We're all about education. We're all about collaboration, and definitely all about innovation on this platform, and you got to be a part of it. So go out to Industrial Talk.com. All right, we're talking digital transformation, we're talking about the energy sector, oil and gas, and how that looks, whatever that journey looks like we've got a Apache Corporation, we've got Deloitte, let's get cracking. Yeah. Whether you like it or not, you got to be in the digital game, you got to find trusted people to be in the digital game. Because it's going to it's not going away. And if you want to have a business that's resilient, that has some sort of long term, ability to succeed, you need to be in the digital game. And and that's the decision, you need to be finding somebody a Sherpa of some sort to help you on that journey. And that's why we're having this great conversation with Deloitte and in Apachi and talk about how digital transformation is helping the energy space. And once you got to consider and all of the the wonderful, exciting future had has in us in the energy space. So anyway, this is going to be a great conversation. So you don't it's a paper and pencil. It's definitely a paper and pencil conversation. All right. We've got some conferences, the one conference that we have coming up, I think, well, next week, middle of October, it's the SMRP 30th anniversary, our annual conference. And, and it is about you know, it's a symposium of maintenance and reliability professionals, we're going to be broadcasting live, and getting the latest catch on what's taking place within the reliability and maintenance space, most definitely going to be excited about that. That is in Raleigh, North Carolina 30th Annual Conference go out there, it's all out there, you got to be a participant in that one. The other one that I want to put on your calendar is Fabtech. Now we just did IMTS. But Fabtech is just every bit is just amazing. And that is we're talking about November 8 through the 10th. This is in Atlanta, Georgia. And we're going to be broadcasting live there. And if you're going to be there, if you're going to, you know, pitch a tent there. Come and see me, I'm going to have all the my I'll have the booth number out there most definitely so that you can connect with Connect with us get on the calendar, let's have a conversation. Or better yet, if you have a booth and you want somebody to do a on the spot, technology speed date. Yep. Industrial Talk is where it's at. All right. Let's get cracking with the conversation. Again, digital transformation is here. Whether you like it or not, if you're in the energy, space, you're in it, you got to figure it out. And you got to figure out a plan to be able to do that and walk through that journey and be a success. We need you to be a success. That's what this platform is about. We want you to succeed. Everything that we do on Industrial Talk is geared toward your success, whatever that might be. And it is geared toward the collaboration with professionals that can truly help you succeed. So digital transformation, oil and gas, the energy sector, enjoy this conversation. All right, James, welcome to Industrial Talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world if not the universe. How're you guys doing? Great See, I'm pretty geeky about this particular conversation. And I've had the conversation around digital transformation, all that digital journey when it goes to the manufacturing and all this oil and gas listeners, we are going to talk about that digital journey when it applies to oil and gas. All right, before we get into that topic, and then some Erick, I would love for you to share your little 411 on who you are. And then we're just going to go round robin on that. So give us a little background.</p>
<p>05:31</p>
<p>Yeah, sure. Appreciate it's got. My name is Erick Bartusek. Apachi is director of global digital enablement. I've been in that seat for a little under a year now. My previous experience prior to joining Apache was all in the energy industry, mostly either in consulting or the software space. So been doing this stuff for a little bit and excited to chat with the group today.</p>
<p>05:52</p>
<p>And when you say energies just for clarification, we're talking oil and gas, are we talking that that energy as opposed to some people say generation and that's energy and all of that stuff? So yeah, absolutely</p>
<p>06:03</p>
<p>my, so my prior experience kind of covered all aspects of it. But, but the focus here today is oil and gas. And that's what Apache does.</p>
<p>06:11</p>
<p>All right. Thank you, man. All right, Tom, give us a little background on who you are.</p>
<p>06:15</p>
<p>Tom Bonny with Deloitte, I head up our core operations practice for with an upstream, which today, none of that happens without talking about the role of digital improvement, how we work out anywhere from the office to the field.</p>
<p>06:29</p>
<p>A lot of work out there in nature. Next, give us a little background. Nick Clark,</p>
<p>06:34</p>
<p>I'm Deloitte’s lead partner for oil, gas chemicals, digital globally. And so my job is to help us all have the maximum impact on our clients with the all the exciting stuff you can do with digital. So it's fun job.</p>
<p>06:46</p>
<p>So the reality is with this panel, if if we have a digital conversation, that has not been, I guess, invented, it doesn't exist, because these guys are in the thick of it big time. We'll go with that for sure. All right. With that said, this is gonna be to you, Erick, sort of lay out why. And it's a big one. And you and Tom need you can join in to lay out why a digital strategy is important to the oil and gas market. Yeah, sure.</p>
<p>07:19</p>
<p>I think we're I always like to start is like, why are we doing this period, whether it's digital or not. And so, you know, the exciting thing for the oil and gas industry is, you know, producing safe, efficient operations for for an energy producer, it's the most important thing we can do. Right? Be safe, be efficient. And I look at digital as just being, you know, a component of figuring out how can we do that better, faster, cheaper, right? You know, digital transformation is going to cover a lot of different aspects for data process a whole bunch of different ways you can kind of slice and dice this. But you know, the idea behind digital is we're not, we're not here inventing software, you're not an operator, we're here kind of leveraging the best tools and technology we can to go back to that main anchors, safe, efficient operations.</p>
<p>08:11</p>
<p>Yeah, what always pops into my head is where do you start? You know, I just, these are not these are complex. Manufacturing, entities are big, they're complex things are moving. Tom, in the world of Deloitte and others, what do you start? If you come in, and you're saying, hey, let's, let's look, because it's, pretty much everything could be sort of, to a certain extent, digitize, tell us sort of walk us through that a little process.</p>
<p>08:41</p>
<p>But I think that's probably been some of the challenges the industry has faced is not knowing where to start. So they started kind of everywhere. I'd say the good news is, we do this annual digital benchmark survey. And this past one, which I think we released the beginning of the year, what was different from this time from previous times, we always ask this question of, you know, is digital impacting the industry in years past? You'd always have some people go, maybe? No, this time? 100%? Yes, no one, everyone's on board now. So that's been a shift. The other thing, though, that the higher the report highlighted was, everyone's kind of given this big picture vision. But after that, it's maybe I went to production, maybe I went to drilling. So I did a functional focus. Or maybe I took my one asset in the Permian, but didn't focus ever. That's been the challenge. Now, we've gone off piecemeal, there is no real enterprise strategy that brings them together, say, big picture, what are we trying to solve for? And I think that's the challenge now that I see operators in general trying to tackle is create much more holistic picture. We did some some, you know, some goodness, some random acts of digital who got the content that that delivered value, but how do we think about it more strategically? I think that's still an option a proper</p>
<p>09:58</p>
<p>Yeah, because I would imagine how They're there. It's like, hey, hey, this digital things great. Yeah, I can put a device out on this asset and start pulling data. Yeah, I can do that. And it's sort of in the in the conference rooms. Now, one of the challenges also outside of the like, where to start with all of this, Nate. It's trust. If I go out and I Google, like Google, digital transformation, I'm gonna get a gazillion hits. I don't even know. This, like, not only I don't know where to start, but who do I trust? Who is that Sherpa that I'm going to put my arm around? Again, thank you very much for helping us because we know it's important. Tell us a little bit about</p>
<p>10:42</p>
<p>that.</p>
<p>10:43</p>
<p>I mean, I don't even know. Well,</p>
<p>10:45</p>
<p>I think the first thing, Scott is that they're Digital's pretty broad. And so I don't think there's just one Sherpa that can help with anything. And so the first thing I'd emphasize is trusting yourself. If we're certainly in the professional services business, we're here to be the people who get a phone call to help with things. But even with that in mind, I'm telling you, you need to own your own transformation. If you have a bunch of people like Tom and I come in and help and do it for you, or do it to you, it's not going to be as successful as if the leadership team owns it themselves. So who Who do you need to trust, you need to trust yourselves, you also have to make sure this is a leadership team discussion. And then people like Tom and I can help out to focus that conversation and say, where can you get the biggest bang for your book? What should you stay away from what's the fastest path, but you've got to own it yourself. The other piece is that there are different areas to digital. And so to wait those things around process definition, software, acceleration and change management, it's a long list. At the same time, there are hardware companies out there that do things we don't touch me way whatsoever whatsoever, which are also just as important. So you got to be comprehensive, and the partners you bring in to think through this with you. Also, very, it's also the industry too. And so the lines between you where your company starts and ends, and where the next one starts an answer getting grayer, something that we talked about the digital, the digital report that Tom was just referring to, is how the ecosystem plays together. So as an example, for any oil and gas company, they have a very, very healthy partnership with their field service providers, with drillers, with suppliers. And so digital allows you to make those relationships a lot more efficient, and share savings on all sides. They have been part of the conversation too. So no one Sherpa trust yourself.</p>
<p>12:33</p>
<p>So that that brings up the question to you, Erick. I mean, there's that decision. Your company said, Yes, let's go down this road. Are you trusting in yourself? Are you trusting in the people around you saying, Yeah, this is where we need to go? Because to Nate's point, where are we it? You know, what's going on? You know, so he's gonna say, don't go there go over here. This is where we have a problem or a challenge or an opportunity. So take us through that that sort of dialogue that you're having internally?</p>
<p>13:06</p>
<p>Yeah, I think one thing that I've observed a lot of operators is figuring out how can you anchor those digital use cases back to you know, a value proposition, right, or a real problem to solve. Sometimes, if they're done in a silo is sort of that ideation process happens in a vacuum, you know, any of us can go out on Google and read the latest white paper on a really interesting bit of kit that got deployed out in the field, and you start thinking, You know what, maybe we should try that here. Right? It seems like a thing that's been done. And maybe we can find the same value here. And ultimately, that you might find some hits. But you can get a lot of distractions to write because which ID is going to be the one that really adds value for my organization. I think it's always been much more valuable for for an operator to take a look at those strategic objectives for their entire organization, and sort of decompose them down into opportunities for digital to help enable those, right. So if you're, if your organization as a whole is looking at trying to, you know, be better at drilling, increase production, minimize costs, you know, there's some very macro level themes that an organization is trying to support and then work with those asset teams to figure out what are some of the bottlenecks, or maybe it's not even a challenge, maybe it's an opportunity you want to exploit, we already do something well, but we want to do it better. I think that's where a digital partner, whether its internal or external, can really come to the table and say, Okay, I now understand what you're trying to achieve. I have some ideas on either the problems you're facing or the opportunity to exploit. Now, I'm gonna bring either my past experience or if I don't have past experience myself, I can work with partners, vendors to come in and bring some best practices, but then at least you're anchored to that sort of macro problem to solve as opposed to doing it in silos and pockets. And again, I think when it's done that way in pockets, that's where you're at the most risk for not being able to scale it later. Because you may have that initial success. And it may look just like the white paper you read, but it becomes very difficult to figure out if it was ever anchored in something more valuable to the organization. And so I think that's been a big piece of trusting yourself means kind of staying, staying honest with what you're trying to do as an organization and making sure digital is not off doing its own thing that's not in support of those, those macro objectives.</p>
<p>15:31</p>
<p>I might add to that, just quickly, Scott, yeah, no,</p>
<p>15:34</p>
<p>don't go. You know, when</p>
<p>15:35</p>
<p>he asked the question, you know, earlier, when we were having a sidebar was about like, when did these types of roles become more prevalent within an industry? I mean, I can't exactly remember all the time, because COVID make me forget timing of these days. But in the last five years, it seems like this is where you've seen people like Erick much more come into play. And really is it was all about that building the trust? What's the connectivity between the folks who know how to develop and design some of these solutions, but the folks who live and breathe and day in and day out who need these solutions, the core of the business? Well, that's the role of these digital leaders is really about how do I bring that connection together? How do I build better trust between these sides of the business to basically enable and sustain these for the longer run?</p>
<p>16:21</p>
<p>Yeah, you're spot on, I just my mind is, is just sort of juggling a lot of things just because, one, you, you want to do it, right, you want to pull in the right people and white organizations, you know, you want to have that, that dialogue, and tackle the real opportunities that exist in your organization. Nate, is there is there sort of like this necessity to, you know, you define the strategy of saying, Yeah, we're gonna do this, we're, we're embracing this, this digital thing, and then be able to go out and mark it and say, Hey, we're doing it. Now we just need help, is there there's zero necessity, because a lot of people in the field are just saying, Hey, I don't have that. I got it. I got this over here. And I got this over here. And I gotta do this. And I got that they have a lot to do. You're adding you're adding more work to them?</p>
<p>17:13</p>
<p>Well, we're dealing with a lot here is a little bit what is the strategy, but also what you're grounding us on Scott, which is that this is all about getting it done. And so a phrase I frequently use is our clients don't want digital strategies, they want the results of digital getting done. And so let's put that let's use that as the anchor point to this, this this piece of thought, what we want to see when a client works on their digital strategy, and where we try to help them is to start with what their ambitions are, and also what they don't want to do. There's so many things and upstream company could take on, they could say, we're going to be the best producer, we're going to say we're the best, most fast reactive driller, we could say we can handle the most amount of environments, it say that we're the best at being able to scale up and down based on economic conditions. There's a lot of things that all based on their business strategy that are rational ways of picking this up. But they can't do is they can't do it all. They need to make some choices. And so the first step is taking the business, the areas of your business that are unique to you, and it can make you successful, then double click, the double clicks are okay, if we want to be the world's best driller, what does that look like? What would that bestseller look like? And be unconstrained. So really, could we go to completely lights out operations on some of these areas can be completely automated can we can have everything concentrated in one global drilling center, etcetera down? And what happens if you do this? Well, you keep double clicking and saying, Okay, well, we know what that looks like, what are the projects we need to get done to get that done? And spec that out? And then go even deeper? And say, what would that costs who from our organization do we need to take out of the day to day to go make that happen? What partners maybe we need to bring in to help make that happen as well. And only at this stage, we're getting to what you refer to Scott about what you need to bring into this, because I'd rather have a client start with business strategy, all the way down to how we're going to get this done, and that specificity and then bring the partners in. And this is very, very simple reason. When I've talked to clients about this, I used to maintain a slide which had about 400 Digital terms on it, and every one of them was actually quite important. But when you're looking at that mess of all the things that can be important, you get lost and you can't concentrate on what makes sense to do first. And so here's mine doesn't make a decision. That's for doggone. Sure. So that order of how you pick this up can be very important. At least that's how I think about it.</p>
<p>19:36</p>
<p>Again, it just seems daunting, and it does require an organization to sort of be real and candid with the objective, the objective out there their strategy, but I like the fact that that strategic objective is to get done to do it to show results. In light of that, Tom, do you find it important for an organization? You know, for the naysayers out there? Because there probably some naysayers out there to have small victories, small wins?</p>
<p>20:15</p>
<p>A great question, because one of the most interesting things that came out from our last benchmark study was this value. Everyone's like, how are you capturing value? How are you measuring value, and you have different degrees of success. And I want you to keep that word small victories in mind. Because those that score tended to score the lower ranks, were those that were overly methodical, wanted very detailed charters wanted a bunch of give me numbers and date, and I want to be able to point to a line in a p&l and say, show me that value that actually slowed them down. So oil and gas companies love stage gates, you know, maybe not for onshore unconventional, but when I develop offshore, all these stage gates, well, they're applying that methodology, some of them to how I actually deliver digital, so that's actually slowing you down. The ones that scored the best, were the ones who had folks who are focused and working with the core business, the core operations and what's delivering value to me. And it wasn't organizationally, sometimes, you know, there's different org structures, but it's not about where the person sits. But it's how those people work together. And you we had one conversation with an ops manager who was basically like, I completely trust the value. Because I talked to the folks in the field, they say, are you seeing value from these things are saying I get it, it's helping make my job easier. I can then point to those small victories. The reason I say small victories are important that if I do something on improving how my artificial lift performs, I can go to use cases or examples of say, at that point, these analytics, self adjusted, brought up production or warned me that something was happening. So we did we change the behavior. But look, seeing that in a p&l is very difficult. But seeing those cases are very easy to pull out. And those resonated more and better with more senior leadership than the night those organizations scored better than those who tried to be micromanaged to the to the an individual number in a p&l.</p>
<p>22:13</p>
<p>Yeah. And Erick, there's, Tom brings up like, go ahead, go ahead. Yeah, I</p>
<p>22:18</p>
<p>was, I was thinking about his way he was describing it and sort of thinking about, there's a time and a place for the moonshot digital projects, right, that are very, you know, transformative in nature, multi years to accomplish. Maybe that's what people's minds gravitate to when they think about digital transformation is some of those big broad scope things. But my goodness, there's so much opportunity on call it like the baseball analogy, the singles and the doubles, where you can make real impact in operations. And quickly, right. And at the end of the day, especially if an operator is in a position where they're trying to build some trust, build some credibility for their their digital program, getting this singles and doubles, getting people on base with achievable digital projects that make a material difference, you know, in our in our field operations, or any of those situations, that can be just as valuable, if not more valuable than sort of those those moonshot projects. So I think having an appreciation for where an operator is, and sort of their lifecycle and maturity, would be really important. And just recognizing that there's a, there's a lot of value to be captured in some of those calm, safer bets that you can get something usable in a month or two versus, you know, the six to 12 month projects. Go ahead. And</p>
<p>23:41</p>
<p>Erick, certainly picking that up. And I agree with everything Erick, and Thomas said in terms of you know, you want those small wins, and they're more reliable, they're easier to sell, they build momentum in the organization. But there's another hidden advantage. We don't know what is actually going to transform the organization. And so when you take one of those big bets, it's a very, very big bet. I'd rather see a client, make some progress and improve this and improve this and improve this. And then once they have that higher level of knowledge and capability, then they know where to go next from there. So it's time so when we think about a digital transformation, we're not just thinking about the transformation, but also the transformation machine. What kind of things are we putting in place within the client so they can continuously improve and do it rapidly? It doesn't take two years to do something. It takes months, two weeks?</p>
<p>24:25</p>
<p>Yeah. And I there's there's one side of me that says yeah, and I liked that internal knowledge. You know, this is still new to some Ryan, you're, you're trying to build that internal capability of saying, yeah, now we know what now we're thinking a little bit different. Yeah, that can be digitized. Yeah, whatever it might be, be able to have that embedded in your organization. The question I would have and this is to you, Erick, is is a great got a little victory here got a little victory here. How do you sustain that and sort of make sure that people still see those little victories right and, and they always sort of come together in a much bigger Randers, you know, strategy, right? Just like, yeah, leave that one alone out</p>
<p>25:06</p>
<p>there? Well, sure. And it goes back to we were talking earlier about scaling things and making sure that they're not pocket proof of concept projects that go nowhere later. I think it ties back into the resource dedication, we kind of touched on a little bit earlier, but ensuring that there's there's ownership on the functional side of the business to bring these solutions to life and understand how you're going to take something that may feel like a small victory, but then scale it for the future, in my, my observation from from multiple operators has always been that if you can get those functional resources kind of out of the day to day, and dedicate the time to say, look, I'm going to take, maybe it's a production engineer, out of there, monitoring a specific set of wells in the Permian. But now I'm going to take them and say, Look, you're going to think about just how we monitor wells period, that that whole process and the tools and technology required to do it, then they can help figure out both those immediate near term use cases that may be seen as small victories build up that muscle memory of how we go about solving things digitally, but then they can then carry it forward and scale it right, you can also help them figure out how to go, don't be so heads down on just this one asset. Think of you know, global operations, right. And many operators don't just operate in one area, they may operate internationally, I mean, making sure you have someone whose remit is to think about how you can scale something beyond even just a particular business unit or asset level, you got to have that functional dedication, you got to be able to get them out of the day job, let them focus on identifying those near term wins, but also give them the remit to say you're not just gonna roll straight back into the business. As soon as that one use case is done.</p>
<p>26:53</p>
<p>It's all the time, you know that it's hard time to you in it, no doubt about it. Like it or not, you need to be in the digital game, you need to figure out how to be able to begin that journey. And I agree with it. 100%. But it always gets down to is sort of the challenges. It's always human, right? It's always churn, there's people coming and going and all of this stuff. And I, I liked the fact that if you elevate the digital journey, the transformation and the digitization of your business, and you have an at a high enough level, then there's some stability with the strategy, but how do you deal with this sort of how do you educate, read, you know, re educate whatever the terms are out there? What do we do?</p>
<p>27:42</p>
<p>So the biggest thing that I think we've opportunity, whenever I think about things, is you actually go out to the field, and you work with them hand in hand to deploy and do the change management. It's not about headquarters sending things and just saying, hey, adoption, you have folks who have been working this and I mean, I've done these, it's called you take a ride along out one of these assets and all that and they're like, Well, I've been doing this 20 years, 30 years, that's how we've always done it, why do I need to change it, I get my nice little paper book and I up there and I write numbers on it. And we did work with one client, call it five years ago. And we did a bunch of these ride alongs. And the very first one I did the individual says I was like, alright, you know, let's see a day in the life of what is it like for you out there? And I was like, Hey, if you think about everything that you've got, how can we do things differently? And you know, eventually get straight to the what type of tools or anything like that. And he's like God, nothing. So people, that's all I need more. I'm like, alright, well, that's not, that's not the main way to solve this. But then once you got to other people could think a little differently. Because he was he's an example of the old school mindset. But then we start working with a few other folks who also realized that technology is changing. The ability to capture data and use data is changing. Those folks are the ones same exact folks. But those are the ones you work on and say, Well, what do you need? How could you think differently. And a lot of these are, even if some of them who've been working there for 20 years, or some who have only 10 years, and some of them only five years? It's just a matter of saying, Well, if I do this in my everyday life with Amazon, with Google, all these other tools I have, well how can I apply that same thought to here, those are the individuals you target. Those are the individuals who need to be part of your solution. And then when you go to deploy and all that we created sometimes, like digital champions who did some stuff on an offshore platform for a few of them for an operator and it was like on every platform, we had back to back Digital Champions for the solutions that we're deploying. Make sure that hey, if you need to phone a friend or in this case, you can you tap on the on the platform, there's the person you're gonna go.</p>
<p>29:48</p>
<p>You're almost have to just make it that simple. I don't want friction, right? I'm secure and I'm warm and fuzzy with my little clipboard and piece of paper. I've done it for years and all of that With that said, Nate, how do you? And Tom brought up some good points? But how do you start to take in all of those legacy back of the envelope data points that are so important to that asset, and begin to pull it in to create that analytics that give that picture of that? Right there that one? Because you know that there's, there's file cabinets full of this stuff. What do we do?</p>
<p>30:28</p>
<p>I remember a long time ago, I took a course I worked for General Electric for a long time. And when this course, kind of reflected that it was on negotiating with unions, and I'm going somewhere with this. And the interesting thing is they had a video clip, and it was a union leader who was like, I was talking about working collaboratively with the field and headquarters. And the statement from the union leader was that for 20 years, you've had my back. And if you just come a little further, you could have had my mind as well. And that's, that's how I personally pick it up. Then nobody knows the field better than the field. Nobody knows. The equipment and the person who's worked on it, listen to it knows literally how things are supposed to smell. And so the other piece of it as we think about it, I've rarely met the people who sit there and say, you know, I've got my clipboard, and that's good enough, right, I'm able to go home and border anything in my kitchen, by speaking a few magic words, and Amazon makes it up here. And I think my job shouldn't be like that. So that I find it more helpful. And people know who the people are, who are innovative, who want to change, you're interested in new stuff, this advances their careers, this makes things better, these people wouldn't be in their jobs, watching the most important assets that companies got, if they didn't care, and they didn't want to do good things. It's good point. So I think the easiest thing is you have to talk to them, show them how this works. There'll be some doubts, there'll be some questions and those deservedly so. But those are actually be questions to get, because sometimes half those questions meet lack of knowledge, half this question is going to be like, Oh, we didn't think of that. That's a good point, we really should incorporate that as well.</p>
<p>32:04</p>
<p>I think it has to happen now. And I, you know, I can't speak for the workforce. I can't i All I know is that I've heard the term silver tsunami, right? We're getting ready to retire, there is a movement in that direction. And, and we're trying to backfill it with young professionals and passionate about it. To that extent, Erick, we know it's a human equation. What are the challenges like? Like, what are the roadblocks in that sense? Like, I got it, I'm all in man. I'm all in. But there's always going to be that roadblock?</p>
<p>32:38</p>
<p>Yeah. Me know, play off what Nate said that maybe just a different aspect to it is, I feel like it's a lot easier for somebody in the field to have a new digital solution brought to them by a peer, right? In our own life. How many times have you been sold something by a third party or, you know, somebody who doesn't truly understand your situation, you're always on guard, you don't quite understand if they're really have your best interests at heart, or if there's some angle that they're playing. And, and I think no matter how well intentioned, say, an external consultant or an IT organization can be, there's always a little bit of on guard that someone maybe in a production operations role might might have. But that's where I go back to pulling in, you know, their peers into the process. And whether it's making them, you know, the Digital Champions that Tom talked about, or just having their full dedication to the delivery of the solution. You know, if you see someone who walks, talks, acts like you bring a solution, say, I vouch for this thing, you know, this, this meets our requirements, it's a it's a we as opposed today. And I think that makes a bit of a difference. It's, it's all wrapped up in that change management process. But really having your, your counterpart be part of the process of defining the solution. It definitely accelerates the success probability of anything you're planning to bring out to the field.</p>
<p>34:05</p>
<p>So from my perspective, it's an exciting time. There's just so many interesting, and there's a philosophy there, right? There's a speed at which all of this stuff is happening. Right? And for me, it's hard for me, is that good? Is that is that good? It requires that that that leadership would be saying, Okay, this is where we're going, let's bring some people in, let's get the you know, the victories hear the small victories which let's get it let's start building and the bottom line is that companies need to do this. Just do it's not a it's not a it's not an option. So you do need to do this okay, we're gonna have to wrap it up. Before we depart. Let's say somebody wants to get a hold of you, Erick, how would they do that?</p>
<p>34:49</p>
<p>Yeah, I can share my my work email, but it's Erick.bartuske@apachicorp.com</p>
<p>34:55</p>
<p>Excellent, Tom, how did they get a hold of you?</p>
<p>34:58</p>
<p>Tbonny at all. I've come or you head online and look at any of our articles there on this project here, you'll find my email as well as Nate's from with me share his</p>
<p>35:10</p>
<p>most digital solutions. Just Google, and I'll come up but any corporate</p>
<p>35:14</p>
<p>add your name? Well it's digital solutions</p>
<p>35:18</p>
<p>not that but you know, if you look Tom Bonney digital you're gonna find Tom You can google Erick Apache digital you're gonna find Erick and same for me so and I'm sure the same for you scout we're gonna turn you into Mr. Digital here as well</p>
<p>35:30</p>
<p>Oh yeah, yeah. Yay because I'm telling you I love it I do I love I just love where it's going I love the conversation I you know and and for me personally there's a speed and it's exciting, right? If I was young had more hair I would be all in man I'd be all in. All right you guys were absolutely spectacular. I really appreciate it. All right listeners, we're gonna wrap it up on the other side, we're gonna have all the contact information for Tom, Nate, and definitely Erick, out on Industrial Talk. So stay tuned, we will be right back.</p>
<p>36:06</p>
<p>You're listening to the Industrial Talk Podcast Network.</p>
<p>36:12</p>
<p>All right, once again, thank you very much for joining Industrial Talk and for your support. A hearty thank you to Nate, Erick and Tom. And talking about digital transformation in the oil and gas and energy space important you need to be in the digital transformation game. You need Sherpas, you need trusted individuals to help you along with that journey. That's what this platform is about highlighting people like Deloitte and Apache and and making sure that you have everything you need to be successful, at least have a direction of some sort. So thank you to Deloitte thank you to Apache for being on Industrial Talk. Again, next week. This is I want to say October 17, through the 20th. It's a little short turnaround. But this is SMRP 30, of annual conference, and we were going to be broadcasting there. And if you're in the reliability and maintenance space, and you're finding yourself at the SMB RP event, look us up. You can't miss us. We'll have all the lights and the cameras and everything like that. So let's have a conversation. And the other one is of course, Fabtech, which is next month. Let me sort of pull this up. This is in Atlanta, Georgia, November 8 through the 10th. Yeah, November 8, through the 10th. We couldn't be you're going to be in Fabtech. And in fact, we're going to have out on Industrial Talk the booth number and all that good stuff. Look us up. Let's have a conversation. Let's and if anything at a minimum say Hey, Scott, we have a booth. Can you come on by and talk about our tech? Yes, we can. And that'd be a lot of fun too, as well. We'll just get that turned around. All right. Be bold, be brave, daring, greatly hanging out with people like Tom, like Nate, like Erick, and you're going to change the world because we need you. We need you to be a success. You need to collaborate, you need to innovate and definitely you need to educate as much as you possibly can because we need you. That's what this platform is all about. Thank you very much. We're going to have another great conversation shortly. So do not go away. We will be right back.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/">The Challenges and Value of Digital in Oil and Gas</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/challenges-value-digital-in-oil-and-gas/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/e0e67143-b3eb-4c62-b5f2-a3b3e7ceedee/Tom-20Nate-20and-20Erick-20Conversation.Mp3" length="54939887" type="audio/mpeg" />

			</item>
		<item>
		<title>Daniel Spahr, COO with Stream Analyze</title>
		<link>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/</link>
					<comments>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 27 Sep 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/daniel-spahr-coo-with-stream-analyze</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Daniel Spahr, COO with Stream Analyze about "Data Analytics and the power of the Edge".  Get the answers to your "Edge" questions along with Daniel's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/">Daniel Spahr, COO with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/90e5f600-f51e-4513-9d56-058198515c35"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Daniel Spahr, COO </strong>with Stream Analyze about <strong>&#8220;Data Analytics and the power of the Edge&#8221;.</strong>&nbsp;Get the answers to your &#8220;Edge&#8221; questions along with Daniel's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DANIEL SPAHR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/daniel-spahr-435a793/" target="_blank" rel="noopener">https://www.linkedin.com/in/daniel-spahr-435a793/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/stream-analyze/" target="_blank" rel="noopener">https://www.linkedin.com/company/stream-analyze/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://streamanalyze.com/" target="_blank" rel="noopener">https://streamanalyze.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Daniel Spahr, COO with Stream Analyze" width="500" height="281" src="https://www.youtube.com/embed/8vd_ZVvfqAQ?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>daniel, cloud, data, device, industrial, analytics, platform, happening, models, firmware update, forklifts, industry, work, conversation, edge, stream, talking, professionals, people, world</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed. You're just going to be happy. All right. Once again, thank you very much for joining the industrial talk a platform dedicated to you industrial professionals all around the world because you're bold, brave and you dare greatly. They're solving problems and you're making the world a better place. That's why industrial talk is here to celebrate you. All right, we are broadcasting once again from IoT solutions World Congress buzz in the background, we're talking to Daniel Spahr, Stream Analyze and we're talking about edge, thin edge, near edge and everything in between edge. That's what we're talking about. And also I want to make sure that you know that IoT solutions World Congress, the next installment is at the end of January. Put that on your calendar. That's at the end of January 1 part of February. Fabulous, fabulous event. must attend great professionals. All right, once again, Daniel in the hot seat. Enjoy the conversation</p>
<p>02:21</p>
<p>Daniel spires hotseat.</p>
<p>02:24</p>
<p>Hey, it's got pretty good.</p>
<p>02:25</p>
<p>Yeah, that's good. Yeah. Stream Analyze the company. Right. Yep, that's right. See? That's good. You havin a good conference?</p>
<p>02:35</p>
<p>Yeah, it's great. We're at the IIC we got Oh, you</p>
<p>02:39</p>
<p>gotta you're on that. Yeah, we got a bigger place. Yeah,</p>
<p>02:42</p>
<p>we are in the pavilion. Right? It's down there. So that's good.</p>
<p>02:45</p>
<p>I see. I like that. Yeah. It's like if when you come to this conference, compared to other conferences where you gotta go, and that's fine. You can go to special spots and have the conversation. But to be able to have that one location where you can go quickly, it's like speed dating,</p>
<p>03:00</p>
<p>and it's perfect. And then you know, people know where you're at, you'd say we're at di C and they go, okay, cool. I find it. Yeah, rather than say you're at C 123.8, or something like that.</p>
<p>03:11</p>
<p>And you get everybody, gawking around. What's what's, what is it, not watching where they're stepping or anything. All right, for the listeners, give us a little background on who you are.</p>
<p>03:20</p>
<p>My name is Dan Spahr, COO with Stream Analyze. We're a small startup out of Sweden. I've worked 20 plus years in the digital industry as consultant, I've been CEO for a pesca global pest control company, I've worked internationally and nationally and Sweden, but for the last few years at this startup, and, you know, what we do is we sell software, we sell software that you can install on any device, and make it smart.</p>
<p>03:47</p>
<p>I don't understand. So this is I wanted to get you in. I was just gonna say. And now now, now that I have you. All right. So what do you mean by that? Because I know that here at this event. And in manufacturing, and anything that's industry, we're talking about collecting the data, analyzing the data, making decisions from the data so that we can be more tactically focused in our business so that we can make more money, create a business that is resilient, all that good stuff. So how does how does a stream analyze do that?</p>
<p>04:21</p>
<p>Well, you said one thing that I sort of keyed in, you said, collecting data collecting data. So what did you know, it's all about IoT. So you have sensors on your machines or your products, whatever it is, you're collecting all that data, you're trying to get it, you're putting in the cloud, or at least trying to put it in the cloud, and then doing a lot of analytics there. But there's a few things you're not thinking about. One is collecting all that data on the cloud is expensive is excuse me, atll Yeah, it's</p>
<p>04:46</p>
<p>slow and Hell yeah, it's expensive. And I say that it's a podcast FEC</p>
<p>04:54</p>
<p>whatever, anyway, you know, it's really expensive, you know, just transferring that data, but also, you know, Storing it and doing transactions on it. That's one. The other one is latency. So maybe you wanted to make a quick decision about something, getting that up to the cloud take the decision. And actually, that just doesn't work. So what we do is we have a platform that you can install on any device, who does chainsaws, we don't cars, we don't forklifts we've done and gateways, routers, we've been done on MC use on so just on pure silicon. And what that allows you to do is do all that analytics, on the data assets happening on that device. And then you're only sending whatever data you want up to the cloud based on that. So it can be an alarm, or it can be some congestion of data. But you don't have to send everything because the amount of data is being produced. Now it's just growing. And this goes back to you know, what I taught talks about a little bit before we believe that everything will be small devices, machines, things will be smart, driven by AI. But to do that you need to, you know, you need to be able to enable that smartness on there in a good way. And that's not really happening.</p>
<p>06:00</p>
<p>But is that sort of the definition of edge?</p>
<p>06:04</p>
<p>Yes. So part of it, but edge is if you talk edge, some people will say this is it</p>
<p>06:09</p>
<p>I've I've spoke about it. Not me. I've talked to somebody who spoke about it. Yeah, I'm just a conduit.</p>
<p>06:15</p>
<p>Yeah, some some, you know, the broader definition of edge is not cloud. It's anything outside of the cloud is closer to in proximity to where the data is generated. But what we're talking about is thin edge or true edge, you know, where you're almost on the sensor, you're on that device that actually has that sense. So we're really, really out there can be on your mobile phone, it can be on the chainsaw, it can be on the forklift, on the car, we've done a lot of automotive, it's, it's, it's, you know, on the MCU that's connected with with sensors on it. So that's where we reside. And that's where we actually do the analytics. For you know, that data.</p>
<p>06:57</p>
<p>So you do the analytics at that, yeah, that thin, thin edge, whatever you want to go to Edge to edge, it's right there at the device, and you're doing the analytics at that location. And then you're sending</p>
<p>07:11</p>
<p>whatever you need about either, but it could also be adjusted the operator driver, or whatever it is. But it can also be sometimes you have some central cloud unit, or whatever it is that we can do. But it requires connectivity. But that's what that's so we have a generic platform we sometimes joke about it says, well, it's like real time Excel. So you open it, you can make your models whichever way you want. Because we don't provide models, we just plan out a platform to build them and deploy them and have a dialogue with your products.</p>
<p>07:42</p>
<p>Okay. And then in that dialogue, that ability, you're doing the analytics app, at the site at the source, whatever, exactly. And then sending just the the needed notifications to the cloud, which then addresses the cost issue, you're not sending the whole tsunami of data, and you're not an artist, can you? If you're so close to the device, can you set up something that is notify the notification in a quicker you don't have the latency? Know</p>
<p>08:14</p>
<p>Exactly, that's what we're talking about. So you need quick decisions in hard real time we can do that.</p>
<p>08:20</p>
<p>And then send and then send the information that is not really up to the cloud, the things that it</p>
<p>08:26</p>
<p>will say you get an alarm and you want to notify your your your monitoring system or your back end system, we can send that alarm. But we can also send if there's any other data related to that. Some some of our customers would like to know what happened right at the moment. Yeah, that that, that we get this alarm. And we'll just take that data right there and then pass that on. But but in reality, it's our customers are doing this because we've given them a platform to build these models themselves. Without having to be a programmer. I'm sorry,</p>
<p>08:54</p>
<p>because it I call it the and whether it's right or wrong, or I don't know, it's called from my perspective, called the Amazon effect. Because all of a sudden, I'm so impatient. If you give me something that satisfies my question faster. I want that. Yep. That's it. And so it's, it's funny to see the growth of the evolution of the the data coming in, and how people are saying, Oh, no, no, no, just set it up the cloud, we're fine. And then somebody comes to them says, hey, you know, I got that notification. And it's just happened just right there. Well, I want that I want I want faster insights, I want it faster, you know, decision making capabilities. And then that's</p>
<p>09:39</p>
<p>but there isn't there is a problem and getting these kinds of things on to the edge because what often because it's usually you know, you're you're actually down on hardware, and that usually requires embedded solutions in one way, shape, or form. So you're doing firmware updates and things like this. So a lot of the analytics that are happening on devices today, and this is where I started, we'd like to challenge the status quo. If you're building a AI model or TensorFlow model, something like that, then you have to do a firmware update. This is what Tesla does, right? So but it's just like your mobile phone, you need to connect it, you need to have it hooked up, right? You can't touch it and let it be. We don't work that way. And this is a slow, slow process. So let's say you get that onto your device. Yeah. And then then your data scientists say, well, we figured out a better model, we want to update Oh, well, we'll have to bring it into service, we have to or we do a firmware update over the air. It's a bit of a cumbersome process. We install a platform, and then we can update those you can update those models whenever you want. On the fly. Oh, that's one of the benefits.</p>
<p>10:37</p>
<p>See, I love that analogy. Because I am, sadly, I'm impatient.</p>
<p>10:43</p>
<p>Yeah. And this is what we're trying to do. You're speeding up the time to market time.</p>
<p>10:47</p>
<p>And if you can do it without asking me questions, and just do it.</p>
<p>10:52</p>
<p>Yep. Yeah, no, that's exactly. You can just get it updated. Sorry. Done.</p>
<p>10:56</p>
<p>Yeah. And in fact, the conversation doesn't even have to happen. No, it just, it just works. Yep. Yep.</p>
<p>11:04</p>
<p>You can even have your models updated. And you will know it just performing better. You didn't get it? Yeah. Yeah, I didn't even think of that. I thought that was good. Yeah. But it is.</p>
<p>11:13</p>
<p>Because I'm impatient, of course. And so if you don't, and I don't like it, which is sort of odd, sometimes. Conversations. But the reality is, is that it just happens. And that was a value proposition that was brought about by SAS, if I have my, my service in the cloud, then any updates happen up here? But I'm not I'm not, you know, going on prem to, you know, upload changes that are taking place. It just happens. Yeah. And so it's the same thing, but, but even even faster.</p>
<p>11:48</p>
<p>It's kind of like that, yeah, one of the benefits are sort of side of it will be like the secret sauce. And all this is interactivity. So the platform allows, as long as you have some connection, you can have an interactive dialogue with it. So you from your central from the cloud, or for our front end, or whatever you call it. Yeah, you can ask queries to it. Since I said the 111 case we have is with a provider of forklifts. And what they want to do is they want to be able to allow their service organization to use this. So they get an alarm from our, from one of their customers. They are forklifts broken. Now their technician can use the platform to have you know to ask, okay, well, what's wrong? They can ask that they go directly onto the device and get all the sensor data they need for temperature, whatever it is, and say, oh, okay, I need to change this, you know, I need to add order the spare part, or it's a simple fault that the operator can, you know, adjust himself. And this way, they're reducing their costs because they don't have to go on site as much and they'd be much more efficient.</p>
<p>12:44</p>
<p>See, this is this is sort of on list of what we want to challenge. See, I'm an f1. Geek, just in the cars. Yeah, yeah. So but they're able to, through that communication, that ability to speak to the car while it's zipping around the track. And then if there's any issues, they can make those adjustments. There. Yeah. And they're talking just like that forklift analogy. They're repairing it remotely.</p>
<p>13:14</p>
<p>But that's leaving, you know, that's, that's only that's one area that's got it. What's that? I think it's only one that can have it has that right? Yeah, no, that's it. But it's but we're providing this to the industry.</p>
<p>13:27</p>
<p>Yeah. But that's what you need to do. Yep. Because people are getting more and more impatient, because they want their package delivered sooner. And they're just being genetically modified. No. I know I am. I ordered something. And then it went through a different carrier. And it was taking time and I just said, I can't do it. It was like a week. And I'm already tapping my toes. How ridiculous is that? All right. Daniel, how does somebody get a hold of you?</p>
<p>13:55</p>
<p>Well, they can, you know, they can find me on LinkedIn. Yep. They can go onto our website, www streamanalyze.com. That's one way where you mail me Daniel.Spahr@streamanalyze.com.</p>
<p>14:09</p>
<p>That Well, yeah, it works well. And so listener, if you want to get a hold of this gent, don't come to me and say you can't because I'll have all the contact information out on industrial talk. Daniel, you were fantastic. And thank you, Scott. All right. Remember, we were broadcasting from IoT solutions World Congress, it is brought to you by them as well as the industry IoT Consortium. Both organizations, absolutely fantastic. Put this on your bucket list. You get great people like Daniel, if you come to this event, or you know, reach out to him. Thank you again.</p>
<p>14:43</p>
<p>Thank you very much.</p>
<p>14:44</p>
<p>All right. Again, we're gonna have another great conversation shortly. So stay tuned. We will be right back. You're listening to the industrial talk Podcast Network. All right. A hearty thank you to Daniel Spahr and team Stream Analyze for sharing Are there insights and wisdom on all things edge and in between, it was an absolutely wonderful conversation. And I'm just telling you right now, if you're not in the digital game, and you're not trying to find out how to pull data off your assets, you're gonna be left behind. And this train is moving fast, reach out to Daniel and team, stream, analyze for more information. All right. IoT Solutions World Congress is scheduled for 2023 end of January 1 part of February, important that you take note and participate. You can't beat the venue, you can't beat the location and the people are just absolutely top notch professionals, all focused on solving problems in this really rapidly changing market. So that's IoT solutions, World Congress, it's all out on industrial talk. And I'll get engaged. That's all I could say. Because we're building a platform here at industrial talk that talks about education, Daniel, educating us collaboration, again, Daniel loves to collaborate and solve problems through innovation. So it's important that you are a part of this community and ever expanding community. Thank you very much. Be bold, be brave, dare greatly. I say that all the time hanging out with people like Daniel, and you will be changing the world. We're going to have another great conversation again from IoT solutions World Congress, so stay tuned. Do not go away.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/">Daniel Spahr, COO with Stream Analyze</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/daniel-spahr-streamanalyze/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/00893314-b5e7-4f94-a2fc-129d36318aec/Daniel-20Spahr-20Conversation.Mp3" length="23675183" type="audio/mpeg" />

			</item>
		<item>
		<title>Andrei Ciobotar with Relayr</title>
		<link>https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/</link>
					<comments>https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 23 Aug 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/andrei-ciobotar-with-relayr</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Andrei Ciobotar, CTO at Relayr about "Powerful Strategies to Improve Your Digital Transformation Outcomes".  Get the answers to your "Innovation" questions along with Andrei's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/">Andrei Ciobotar with Relayr</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/bc12c3c4-8cb8-434b-8a44-4c80a9e8d2c1"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Andrei Ciobotar, CTO</strong> at Relayr about <strong>&#8220;Powerful Strategies to Improve Your Digital Transformation Outcomes&#8221;</strong>.&nbsp;Get the answers to your &#8220;Innovation&#8221; questions along with Andrei's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ANDREI CIOBOTAR'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/andreiciobotar/" target="_blank" rel="noopener">https://www.linkedin.com/in/andreiciobotar/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/relayr/" target="_blank" rel="noopener">https://www.linkedin.com/company/relayr/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://relayr.io/" target="_blank" rel="noopener">https://relayr.io/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Andrei Ciobotar Conversation" width="500" height="281" src="https://www.youtube.com/embed/soCXogiQIW4?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener">&nbsp;https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>iot, systems, Andrei, journey, data, industrial, truck, usage, customer, erp, erp system, company, maturity levels, world, shoehorn, create, invites, issuing, trusted, software</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. On this episode of industrial talk. We are on site IoT solutions World Congress, Barcelona, Spain, the town, and I want to make sure that you put this on your calendar for 2023 end of January, IoT solutions World Congress 2023, you will not be disappointed, and you'll probably get to meet our next interview. Andrei Ciobotar Relayr is the company digital transformation. They're leading the way in digital transformation. Excellent company, incredible people making things happen. That's really where you'll have all the contact information out on industrial talk. You enjoy the conversation</p>
<p>02:06</p>
<p>thank you, man. Appreciate you finding time in your busy schedule. By the way. Your your I don't even know what you can't call your relay or truck. Like right in front of us guys. So if you're listening it there's a big ol semi in front of us and it is Relayr. And it's pretty doggone cool.</p>
<p>02:23</p>
<p>Yeah. Let's be here. And then thank you for inviting me. Yeah, there's a there's a huge truck. It's a bit of a bit of an institution and realer culture these days.</p>
<p>02:32</p>
<p>It probably so it captures your attention because when we walked in was like booth booth booth truck. Hey, Oh, yeah. And it's a it's a dandy too. All right. For the listeners out there. Andrei, let's give us a little background on who you are. And I read your bio, but they haven't. So just a little background.</p>
<p>02:49</p>
<p>Yeah, so I'm Andrei Ciobotar with Relayr. And when the company for over five years now. I've worked quite a few hats. I was I was running the the analytics department and Relayr. For a while, I took on a broader set of responsibilities and taking on engineering teams. And now I'm responsible for technical strategy and pretty much everything that has to do with ecology. Yeah,</p>
<p>03:15</p>
<p>yeah, that's pretty much everything. I mean, yeah.</p>
<p>03:19</p>
<p>I mean, there's there's there's a lot in the sense that, you know, when when you dabbled in IoT, or went from from from purely focusing on AI systems, it's all about edge computing and gateways, and cloud computing and hybrid systems. Yeah, got the entire collective of stuff to think about. It's like</p>
<p>03:37</p>
<p>the miscellaneous file. Now, IoT just has incorporated and it's, it's sort of a sort of a misnaming. Now, because it's like, oh, I'm an IoT. What do you do? Oh, AI? Oh, okay. So let's, let's talk a little bit about Relayr. And so what I can appreciate, because in my conversations I've had a ton of conversations, is the fact that I'm looking for simple, I'm looking for a real trusted partner, to help me with this digital journey. And I think I like the way you guys sort of roll that out. Can you help the listeners understand what that is all about?</p>
<p>04:19</p>
<p>Yeah, I mean, fundamentally, Relayr is, is a technology company, and we're developing IoT infrastructure and data services that sit on top of this infrastructure. I think what's interesting about Relayr these days is that it's uniquely positioned to marry the industrial data world with the financial operations world. And I think a colleague of mine very aptly put it along the lines of simplicity is complexity resolved, and cool. I think it's a really cool statement. Yeah. And it actually really captures the essence of this company. We're going on a journey with our with our partners, and we're hiding all of the nitty gritty details that you would normally be exposed to if you've worked with different, you know, different companies that you would somehow, you know, duct tape and nail together into a coherent solution. We're taking that complexity away. And we're giving you a single point of contact for collecting data, deriving insights from the data. But also, I mean, there's a there's a giant equipment as a service signposts on our truck. Go, ah, yeah, I'm not sure. Yeah, sit in plain sight. But I think that's really interesting in the sense that we were in a position to create an experience for the customer that, again, combined systems that you would normally not connect, you know, ERP systems and contract management systems and IoT platforms, I think it's, it's an ecosystem. That is that is quite unique right now.</p>
<p>05:52</p>
<p>So lay out that, that vision that that when we start talking about, everybody gets everybody gets the operational component of IoT. Let's put a device out on this, you know, asset, collected data, analyze the data, and do whatever we need to do with the data. Where does the financial component come into? So I got that</p>
<p>06:12</p>
<p>link that? Well, consider that in the as model view, you want to go for usage based billing as an example, you want to look at use cases around paper park, or paper usage or paper, whatever. Right? And that point, you have to think about a few things. How do I, how do I capture users data, not only capture users data, but how do I transform it into something that, and I'm sure my colleagues in the financial structuring department, I'm going to I'm going to kill me if they hear this, but very trivially speaking, how do I issue an invoice for a window of usage data? And that may sound like a trivial problem to solve, but it's not. It brings with itself multiple challenges. And coming back to the statement of IoT is just about everything these days, it's really spiraling out of control, because</p>
<p>06:59</p>
<p>yeah, it is.</p>
<p>07:01</p>
<p>I mean, consider it consider that you're issuing an invoice with the usage data, but based on usage that invites a discussion on how do you trace the line edge of data? How do you prove that this invoice is truly connected to that window of usage for that specific asset at that specific site. And then it gets even more crazy, because ultimately, every customer, now you look at the IoT reference architecture, and it's like, it's pretty straightforward. You put a gateway, give it some sensors. Easy, alright. But then you, you go in the field, and you recognize, oh, everyone seems to have something in place already some toy of you know, various maturity levels. And suddenly, you're in a position where you have to either shoehorn your solution into an existing ecosystem, or deal with a hugely complex and heterogeneous set up on site, multiple software components from multiple vendors, that you have to interact with maybe pulling usage data from, I mean, issuing an invoice based on usage data you pulled from a third party system, you don't even understand how it works from a partner that is not affiliated with you, that is a fundamentally challenging topic,</p>
<p>08:06</p>
<p>do you because you've just touched on so many points here. Do you find just from a from a user perspective, let's say I'm Scott manufacturer, and then you start chiming in about, Yep, you got this, you got this. And if there's an ecosystem that I have out there, I know it is exist out there, because I've been in business for a little while, and then you start to talk about, and then we're going to try to pull it all together and make heads or tails me make meaning out of it. Come on, do you think people are? You know, if I heard that? I'd say, yeah, what how long is that going to take me?</p>
<p>08:40</p>
<p>Yeah, integration work is not easy work. I mean, even if you get the solution up and running, there's there's the hairy topic of maintenance, you know, synchronizing software rollout, someone breaks, the API data is not flowing through my alert and not go out. Because I don't know some usage parameter did not reach my platform, because someone changed the API spec. Right. And I have no idea. And it's, it's, it's, it's really difficult. It's a it's a tough problem to solve. And it's not necessarily intellectually difficult work from a software development perspective, it's just a lot of moving pieces that you have very little control of visibility over. And I think one of the tough decisions that that that maybe many, many partners and customers have to have to consider is is, you know, replacing some of these systems with with broader systems or systems that can, you know, do more things rather than squeeze, shoehorn something into into a setup that is maybe considered immutable. Maybe that's not the right way to go. In the long term,</p>
<p>09:40</p>
<p>is it a, could it be a strategy and you're absolutely right, because let's say I have an ERP and the ERP I deployed many years ago, and we've we've updated it and we did this to it. We customize that it's not off the shelf, whatever the the jargon might be. If the pushback that I would say is like, okay, can can we create a project that is focused on success? Meaning, start small, say, Okay, here's, here's a problem. And then I want to be able to deploy something with Relayr. And I want to, I want to pull in all of these components. I've got my ERP, I've got all of the there. Can we do that? Can we do it from an incremental perspective?</p>
<p>10:26</p>
<p>I think there's, there's, there's various maturity levels, when you look at the solution, as well as in principle, you can, you can spend together a POC, using existing systems, and you can, you know, prove the hypothesis without creating too much disruption in the software ecosystem without, you know, oh, yeah, the barrier of entry to this project as you replace your ERP system with our own choice. And everyone's appetite dies, honestly. Yeah. Yeah, exactly. So you can prove the hypothesis, you can, you can get something that that kind of works. But I think to get to a production grade system that you can trust. And you trust that it's, you know, that the lights stay on, that it's updated in a coherent fashion, that there's no breaking changes and whatnot. I think that that invites a broader discussion around, do you truly want to, to keep these existing systems? Or are you more comfortable with with swapping them out? Of course, if there's many customization that you've applied to our ERP system, then it gets hairy. In that case, there's no way around that you have to create a custom implementation. And that's not necessarily problematic, but of course, it prolongs the journey.</p>
<p>11:32</p>
<p>Yeah, but they exist out there. It's just, it is what it is. But I, for me, I, I struggle with the need to do it. Because it's going to cause some pain, yeah, to a certain extent. But I have to do it, if I am a manufacturer, or if I'm in supply chain, whatever, whatever roll on plan, I need to firmly consider that digital transformation journey, I have to do it. If I want to be resilient, if I want to be competitive. If I don't want to go out of business, I have to do this. And I have to go down that road of making that happen. So you know, it's something and then then when we start talking about this, then I'm then I'm concerned about Okay. How do I upskill my workforce to be able to do this? How do I reskill? How do I plan all that out? So those are some challenges.</p>
<p>12:24</p>
<p>Absolutely. And it's a journey, I think, I think there's it's not an easy journey. It's a journey that requires also a lot of empathy from from from reelers side, or anyone who basically takes the customer on this journey. You need to recognize that there's a workforce that needs to be upskilled. Either way, you know, you have to choose your battles. In some sense, you could you could say, All right, well, I'm going to hold on to my existing infrastructure, I'm going to hold on to Mexican systems, I'm going to shoehorn this, this this new new partner in and, you know, pay for some custom development, put some glue in place and make sure that I don't disrupt my processes all that much. That requires maybe an investment in a different area. It's just, it's just a question of which battles Do you want to choose? But I think I think fundamentally, you know, especially when you when you look at something like EAS, it is very tempting as a customer to say, well, I already have an ERP system, ASAP can come Can we just take the IoT part? And, and tie it to that one or the other way around? Like, what I already have an IoT part, can I just not like, tack on the financial operations side of things to my IoT platform? We can do these things. But then it just right. Is it right? Yes. Yeah.</p>
<p>13:36</p>
<p>Yeah, it does. Is it? Is it? Are you laying the foundation for success? Or are you just sort of, yeah, here, here's a clunker.</p>
<p>13:45</p>
<p>And do you want to trust, you know, that the system runs that? You know, I think many people, myself included, and engineers included, maybe downplay the just how brittle these systems can be. I mean, consider asset lifecycle management. You know, my acid comes online is offline, is offline is moved the serial number to like some spare parts changed. These are all key events in the asset lifecycle that have to be, you know, synchronized across different systems. And if you try to say, I'm going to bring my own IoT platform, then that just invites a discussion around well, how do we create this entire middleware between the financial operations platform and IoT system? Oh, it's a it's an entirely new software product that you have to worry about</p>
<p>14:31</p>
<p>now. Yeah, bottom line you need. And I'm always I'm always a big fan of trusted Sherpas. Because it is like you said it's a journey. And it is, and there are tremendous and potential speed bumps, issues and and, and you need from a culture perspective within organizations, a passion to do it, because it isn't that it isn't easy. But I believe, and given the fact that you've got all these professionals roaming around here, I believe it's the right decision. And it is the right decision to to make sure that you're in business. And I know that there are going to be businesses out there that are going to come. I'm coming, kicking and screaming, but it's going to happen. And I'm a big advocate, just do it today. Just just have that at least half of the conversation. Yeah. But I think</p>
<p>15:27</p>
<p>that it's very, it's very easy. And, of course, really is not immune internally to this either. But there's always the sunk cost fallacy to be mindful, you know, I have a system in place I create, you know, but in the long term, the economics of holding on to the system and may not make sense. So it's has to be a pragmatic discussion. And it has to be a decision that your your successors also will not, you know, not have any headache. Yeah. See,</p>
<p>15:54</p>
<p>to see that. It's just so and it always gets down to that human equation. Yeah. Now you're sitting in a conference room, and you're saying, Okay, here we go. Let's look at all of the legacy systems. Let's look at everything that's connected. Let's look at your business. Let's Okay, here, here, here, here, here. And I guarantee it's, it's a spiderweb of just stuff. And I guarantee you that there's a spreadsheet over there that somebody's been populating, that's, it's sitting over there. Yeah. And it's</p>
<p>16:22</p>
<p>a heart attack waiting to happen if you go into a conference room with a customer and start having this discussion. So I think you have to ease in and you have to take it step by step and choose your battles always.</p>
<p>16:33</p>
<p>Well, I gotta tell you, man, I like what you guys do. And I like this conversation. I think your guys are, you know, hopping on all cylinders. I think that this is a great conversation. I think, if I was a company, and I needed to go down this road, I hear and I read it, I look at the journals, and I see that I'm looking for somebody to help. And don't make it painful for me, please</p>
<p>16:57</p>
<p>make a simple we'll do Yeah.</p>
<p>17:00</p>
<p>It is the guarantee. How do people get a hold of you?</p>
<p>17:03</p>
<p>Well, either dropped by our truck this this week, or hit us up relayr.io or andrei@relayr.io</p>
<p>17:11</p>
<p>and io.com. And tonight,</p>
<p>17:13</p>
<p>it's an IO. I'm not quite sure why but it's an IO guarantees a URL for that. was.com. It's available. It's, it's available on that I thought, I know. Direct could be a redirect where the official line is i Yo, I</p>
<p>17:29</p>
<p>gotta tell you, this was great. I'm so glad that you said just to get on the podcast because I think that this is a fabulous event. You guys are definitely you got a statement there. That's fantastic. Oh, gotta you gotta truck. Alright, let's do this. We're gonna wrap it up on the other side. So if you have any concerns about contact information for your nodded, we'll be out on industrial talk.com. Thank you very much for joining. We will be right back. You're listening to the industrial talk, Podcast Network. All right, once again, thank you very, very much for joining industrial talk and a hearty thank you to Andrei cyl, botter. Relayr is a company is the CTO he's a bigwig at Relayr. And they're doing incredible work. And a you have to be in the digital transformation game. If there's anything that you hear from me, you need to be in the digital transformation game, find trusted Sherpas to help you along with that journey, and gain success. Because it is it's this train is barreling down this track in a big way. Andrei and team Relayr check them out. It's all out on industrial talk.com All right. calendar time. Again, IoT solutions World Congress 2320 23 is right around the corner January end of January. And I'm just I encourage you with all my heart and soul, that you look at that event, you will meet incredible professionals like Andrei and others that are truly passionate about success, your success in this digital world. So go out IoT solutions World Congress, find out more. It's all out there. Get engaged, always educate, collaborate, and innovate. Because you're bold, brave and you're daring greatly hang out with people like Andrei, and you're going to change the world. Thank you very much for joining. We're going to have another great conversation from IoT solutions World Congress shortly so stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/">Andrei Ciobotar with Relayr</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/andrei-ciobotar-cto-relayr/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/de5c4668-2fa4-448b-a1df-9e83427ed69b/Andrei-20Ciobotar-20Conversation.Mp3" length="28094831" type="audio/mpeg" />

			</item>
		<item>
		<title>Shamik Mehta with Hitachi Vantara</title>
		<link>https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/</link>
					<comments>https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 16 Aug 2022 12:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/shamik-mehta-with-hitachi-vantara</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Shamik Mehta, Director of Industry Solutions Marketing at Hitachi Vantara about "The Never Ending Pursuit to Innovate to Positively Impacts Lives".  Get the answers to your "Innovation" questions along with Shamik's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/">Shamik Mehta with Hitachi Vantara</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a661de40-7a7d-41c2-952b-2981d4bf615b"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Shamik Mehta, Director of Industry Solutions Marketing</strong> at Hitachi Vantara about <b>&#8220;The Never Ending Pursuit to Innovate to Positively Impacts Lives&#8221;</b>.  Get the answers to your &#8220;Innovation&#8221; questions along with Shamik's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SHAMIK MEHTA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/shamikmehta/" target="_blank" rel="noopener">https://www.linkedin.com/in/shamikmehta/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hitachi-vantara/" target="_blank" rel="noopener">https://www.linkedin.com/company/hitachi-vantara/</a></p>
<p><strong>Company Website: </strong><a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Shamik Mehta with Hitachi Vantara" width="500" height="281" src="https://www.youtube.com/embed/1Qwx3G4cgmo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>hitachi, Mehta, data, problem, iot, companies, solutions, industrial, people, bag, customer, conversation, world, vantara, manufacturer, industry, recorded, information, asset performance management, disappoint</p>
<p>00:00</p>
<p>Hey, industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to CAPLogistics.com or just call them. They're great people 800-227-2471 also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. Again, welcome to industrial talk. Once again. We were broadcasting from IoT solutions World Congress and we caught up with a jet by the name of Shamik Mehta. Again, you'll hear in the interview, but I met this guy virtually, and he does not disappoint one bit he's with for Hitachi Vantara, we had a great conversation. We discussed everything at this particular event. Because you know why? Industrial talk is in expanded ecosystem. I'm using that term quite liberally. But it is about solving problems collaborating, and definitely educating should make doesn't disappoint. Let's get on with conversation.</p>
<p>02:07</p>
<p>Dog ontogeny, so listeners, by all you know, should make from a television screen or a monitor. I've never met him in person. I'm now I'm meeting him in person.</p>
<p>02:19</p>
<p>And it's so good to be here. I recognize you instantly.</p>
<p>02:25</p>
<p>Yeah, there's a lot of good looking people around here. But I'm the ugly one. So it's easy.</p>
<p>02:29</p>
<p>All right, you have the best hat is the best. He's the best dressed guy over here. Just being here.</p>
<p>02:39</p>
<p>Now, you know, what is I get to live my Discovery Channel Live, I get to talk to everybody who who has the solutions. And I just sit back and soak it up. You know, eventually, I don't know what I'm gonna do with it. But I'm, I'm Scott, the AI guy. Like just just keep on soaking up information. So for the listeners, let's let's just sort of level set their show me give us a little background of who you are. And then we're going to venture on into a touchy fib Daraa.</p>
<p>03:03</p>
<p>Absolutely. I'm sure Shamik Mehta. I'm director of Industry Solutions Marketing at Hitachi Ventura. And I've spent the past 2025 years working in the world of high tech marketing, product management. Everything from semiconductors starting in nicely designed to renewable energy, product management, EVs and battery leasing for fleet management, internet of things when we were calling it machine to machine and we were equipping solar arrays with IoT sensors inside the inverters. And we were looking and collecting data from inverters on three gigawatts worth of solar projects from around the world in seven countries. Yeah, and wind turbines and everything in between and anemometers. And making sense of all the data and figuring out when to service the panel's will never clean them and all that and they talking about 911.</p>
<p>03:54</p>
<p>So you see, this is interesting, because I, the conversations have just changed so drastically. When we were here, what, three years ago? Yeah, okay. People are saying, yeah, now we put devices out there. And then it does this is sort of rudimentary, but it's been around but But now, the conversations aren't just real tactics. It's like, do this, grab this be able to make these type of decisions? And, and I think Hitachi Ventura is leading the way that you guys, not, I mean, you guys embody, from my perspective, the just this energy and innovation, because you never stop. It's always like something else. Yeah. Hi.</p>
<p>04:36</p>
<p>Well said, because we've not only been like an innovator in this IOT space, but we have been creating and simplifying business problems by saying, let's focus on the outcome that customers want. Customers are not interested to learn about an IoT platform. That's not what they do. They don't yeah, I'll be customers, I think, hear a word of term like an IoT platform and they are great what One more silo of data that this vendor is now going to control. And we are here to tell the customer ask the customer, what problem for you keeps you up at night? Is it asset performance management? Is it using computer vision? Is it using artificial intelligence to drive insights and tell you things that you did not know, before? You were sitting on it all the time.</p>
<p>05:25</p>
<p>The companies have tons of information, there's data, there's just but they don't know what to do with it, it doesn't have value. And it's a constant problem.</p>
<p>05:35</p>
<p>Just because you have data does not mean it has bad. Yeah, too much data is actually a bad thing. As too much data, that's a bad thing. Because if you cannot understand the data sources and ownership and what is inside the data, then what good is</p>
<p>05:52</p>
<p>it? No, in fact, I don't know you probably do know should make is there's a point of diminishing returns, like okay, this, this is MIDI data. And this data can be sliced and diced in so many ways that makes sense. But then, you know, there's some, there's some thought out there and they just keep on collecting different types of data. And it just eventually just sort of, okay, I'm, that's like,</p>
<p>06:15</p>
<p>I'm gonna give you an example of what happened on Monday, when we got here from San Francisco, San Francisco, to Frankfurt, and then Frankfurt to Barcelona. The halt the layover in Frankfurt to get to Barcelona was only an hour and a half. From international third said,</p>
<p>06:31</p>
<p>that's incredible, that's tight.</p>
<p>06:33</p>
<p>So guess what happened? We got, we made it here. My my colleague, Bjorn and I, our backs did not. So then we landed the Barcelona, we had a we had an email from the fans are saying, Sorry, your backs don't make it. But the good news is, the bags are already in the next slide. And it's coming over. So we had to just figure out whether we wanted them to deliver the bags to us, or he wanted to wait a year or to pick it up. So we went and checked the Congress that was handling loss baggage for the thunder, a company whose name I forget, right. And we also had had an email from distanza saying, upload your records on our website. So we did that address where we were staying all of our contact details everything else. When we went to the global company that was handling Lufthansa and a few other airlines for baggage Yeah. And we went there, they had to enter all that information all over again, all the information on the status page, or wherever we were description of our bags, blue color, with rulers without rulers, whatever we entered, all that information at the clerk had to enter that information in their systems. Again, that meant that it is silo of data that this company has, and that Lufthansa has, and they do not talk to each other.</p>
<p>07:45</p>
<p>It doesn't have to be that way it does. And outside of the fact that somebody's fat finger in your data into another system could be you know, introduction of errors, and then all of a sudden, your red bags, a blue bag, or whatever</p>
<p>07:56</p>
<p>it might be. This is a great example of IoT that can be used, or it's a matter of data integration. But more than that, because those two companies have to agree on a partnership, it is going to change the way they do their business. This is Digital Transformation 101, where you're not just telling the fans or ended up partners to open up all right API's and access each of those datasets. It is transformation, which what the companies are completely transformed. And we are not even talking about adding an IoT sensor or an RFID on the back or an apple tag that continue the location to the back. If I were to introduce that complexity, I would just actually made the problem worse, because now I have an old T sensor source of data, which is telling me where the bag is located. But it provides no value because I'm not gonna be able to go pick up my bag from the Lufthansa plane myself.</p>
<p>08:48</p>
<p>Yeah, see? It's the solution is available and plus be in a customer. You know, I, I want a good experience. That's not a good experience.</p>
<p>09:02</p>
<p>That's not a good. Yeah. And but if they were to have data integration, if they had embrace digital transformation at that basic level, think about the amount of customer satisfaction and efficiencies that this unleashes, my back is lost. I only recorded one time, and it's all taken care of.</p>
<p>09:21</p>
<p>So using that analogy, we flew in on Delta. And really, for the first time I've been we've been flying forever, right? There's there was communication to us about, Hey, your bag is being loaded on the plane. Like, oh, cool. I leaned over to my wife, hey, I love it. And then and then the bag is on its way. And it's just, you know, we find ourselves the market itself should me because just we've got an expectation and I call it the Amazon expectation that better. The better dazzled me If my package better get there yesterday, right, right. And we we carry that expectation through all aspects of our art or our life.</p>
<p>10:10</p>
<p>I know, I think it's a great thing that the tanza handled our facts so well that by the time we landed in Barcelona, we had an email telling us, don't worry, your backs have been found, and they're on their way to you. I love that. Yeah, it was just the act of avid to add that information to times made me realize that I'm heading to an IoT show, what are the best of the world? Yeah, and here we are, before we even get to the show, where I'm trying to figure out a data integration problem that I'm experiencing live as I get there,</p>
<p>10:36</p>
<p>and it's not a it's not a it's just a basic one, quite frankly, here field field field field field field field.</p>
<p>10:44</p>
<p>It was resolved peacefully, we had to stay at the airport for another hour and a half to get our backs. It's not a problem at all. But that's kind of outcome that we try to focus on, right? What is the outcome with tons of your package happening that you want to solve? Let's work backwards from there.</p>
<p>10:58</p>
<p>I do like that. What else is Hitachi Ventura bringing to the table here at IoT solutions World Congress,</p>
<p>11:04</p>
<p>we are showcasing our smart manufacturing solutions, manufacturing insights, everything from a supply chain control tower to digital game boards, and asset performance management of factory assets, whether they be in one factory, one location or another one another country. Similarly, in energy, we are showcasing smart energy solutions, we are doing image based computer vision based asset inspections, and identification where we can take a look at a transformer and make out figure out exactly whether the transformer or whether that insulator is showing any signs of wear and tear and defect and might cause a fire sometime.</p>
<p>11:43</p>
<p>Are you seeing any, and this is always the case, that my experience some people that there's a there's a learning curve that has to exist here where people are beginning to feel more comfortable with what's taking place and how this whole digital whatever Renaissance where we want to call it is impacting their lives in a positive way manufacturers are we getting to a point Shoemake where the solutions are, are easy for the my expert, I'm a manufacturer, and I can't bring on any more complexity. But I know I need to do this, are we trying to drive towards simplicity for these solutions</p>
<p>12:28</p>
<p>we are. And I think the easier you make the visualization of the solution, the easier or make the adaptability of the solution into what the customer is already used to without forcing them to change their databases without forcing them to change. They're not well known tools and dashboards that they want is a way to go. So we need to have modular scalable systems that does not disrupt the customer's environment, but adds to it. And we think if you know exactly the customer's outcome that you're trying to help them achieve, you can get there. If you don't have a clear understanding of that. I think vendors will try to push what they think solves the customer's problem and forces them to move to a new solution or a new tool or a new visual dashboard, that disrupts things. If you don't have everybody on the ground floor on up and agreeing to the new tools that they're going to use. They're just going to make things more complicated. How are</p>
<p>13:28</p>
<p>you addressing from a client perspective? All of this is great. All of those are wonderful solutions. And and quite frankly, if you're a manufacturer, if your energy, whatever, whatever industry you're in, you need to do this. No matter how painful it is, but you find trusted, you know, people companies to be able to help you with that journey. How are you? How's Hitachi vantara addressing this need for reskilling upskilling existing workforce?</p>
<p>13:59</p>
<p>Yes, the question. We have about 240 to 280 openings for software engineers as we speak. And it's getting increasingly difficult to find candidates to interview for get hired. We think that the skills gap is severe. We think it's widening every year, and the demand is out of whack with the supply. Yeah, we have a lot more need for competent, well educated engineers than the world is putting out today. As a result, not only us but we find our customers constantly investing in retraining of their workforces. One of the things that we are helping manufacturers do is establish a digital game bubble. Where you know, when a shift changes, you typically have the operators get into a room and to post it sort of drawing on a whiteboard, change the knobs and conditions at work to get them to yield that they did and what brought problems be observed in a machine. And all that information is usually just passed down to Macbooks, to conversations and institutional knowledge. But as many of these workers start to retire, and new ones are encouraged to join, there has to be a way to capture that information, we do that using what we call a digital camera works. It's a giant touchscreen, where inputs are recorded, is shared with other factory locations and other workers in other places. So now that knowledge is not only just best practices in that factory, and what happened on a particular day that got them a good result. But those learnings are captured forever used for training purposes, shared throughout the company, and is overall positive virtuous cycle.</p>
<p>15:44</p>
<p>If you see that you're you're right, I think supply demand that type of reality that test is impacting, specifically, let's say the IoT world, I mean, companies like yours, and others, and professionals like you and others, you you, you push the envelope in a positive way you create new use cases that were not there, because you realize that, hey, we got this technology, and hey, there's another technology we can, you know, marry them together in some way. And then we solve this problem, this is the use case, right? That, to me is a real sort of point of tension, because you guys are moving at a different rate than me. And, and I might be reviewing version one or two. And then you guys come knocking on the door and they say, Hey, we got version 15. That thing, but it's not. But that's what we have to do. And I sort of, you gotta grab that tiger by the tail, if I'm a manufacturer and just say, this is the reality of it, get going.</p>
<p>16:48</p>
<p>It is another great example of simple technology it uses in our booth right now, where we are going to be using LiDAR, you're counting the number of people and the flow, or the heading past our booth are coming towards the booth. Get out of here. You know, we are we have a live cover over two days. By the way, we shot three times as many people before lunch walking by our booth into certain direction than we did all day yesterday. Which means that today was just I think, heavier presence in the show not see today. Right? Yeah, you're right. So we've been doing this counting? Well, that information can be recorded. And and you know, we plan to share it with the organizers. So they know exactly which direction were people moving in? And that helps.</p>
<p>17:29</p>
<p>Okay, so just sort of sparked an interest like, where are the flows going? Right? Do they just naturally come this way? And go up? Or? Or how do you how do you lay lay out your conference floor so that your flows are really easy and sort of sort of the put us into the casino, you know, you get in there and yeah, check it out there just being able to sort of roam around. That's a hell of an idea.</p>
<p>17:54</p>
<p>We have all the reports, able to export them. And by the way, no personally identifiable information. And it's all live events. Yeah. So all we do is record the follow a certain direction versus another one and it gets recorded. That's just help the organizers next year plan to flow people better.</p>
<p>18:13</p>
<p>Yeah, but that means you're gonna have to put out other whatever LIDAR sensors in other parts of it.</p>
<p>18:20</p>
<p>No problem. All you need them is in a few alleyways. A few of the main out. Yeah. And you have</p>
<p>18:25</p>
<p>to come on by to see that dog. I think that's what I want to do. Oh, I will. I'm shameless. Absolutely shameless with that. Oh, my gosh. So we've got a lot of stuff happening at Hitachi Ventura. This is the first time you're at the show first</p>
<p>18:39</p>
<p>time you me personally at this show. Yeah. She's been here. Hitachi has been a number of times. Yeah, you guys are still responsible. I'd be our silver sponsor of the show.</p>
<p>18:51</p>
<p>The silver. See, it's cool. You guys rock man, I got to tell you my perspective. There are many companies that I work with, and all of them absolute joy, don't get me wrong. But I find Hitachi Vantara always been very innovative. Sort of never stopped thinking has a passion to solve problems, help companies succeed. And and I think that that's an admirable quality or culture that exists at Hitachi Vantara. How do people get a hold of you should make</p>
<p>19:28</p>
<p>should make doc Mehta and Hitachi ventura.com are on LinkedIn. I'm on wireless. Next.</p>
<p>19:34</p>
<p>Thanks a lot. Good man. That's exactly it's better to meet you in person as opposed to on a terminal monitor or whatever it is. All right. Once again, you're gonna have all the contact information for some eek out on industrial talk.com. So if you're not, you need to get a hold of this gentleman need to get a hold of Hitachi Ventura, and begin to that digital journey. It is a must. They'll make it as painless as possible, but just recognize that decision has to happen. Again, we are broadcasting From the IoT solutions World Congress, it is an exceptional event. You get to meet people like Shamika and others who have a passion to help you succeed. So put that on your bucket list. We're going to wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. Again, thank you very much for joining industrial talk. Shamik Mehta. Go out to his backyard. By the way, I'm looking at it right now. LinkedIn, and it looks like he's got a new mug shot out there looking quite dapper. Shimmy, you gotta connect with them. They never stopped thinking that Hitachi Ventura and that is a wonderful thing. And you need trusted individuals, as I keep on saying, to help with that digital transformation journey should make doesn't disappoint, go reach out, please do that. Also, the industrial talk, expanding ecosystem, it is a platform that celebrates you each and every day, you need to be a participant in it. Because we need you to collaborate. We need for you to continue to innovate, you need to continue to solve problems. And that is a collaboration, conversation. So industrial talk is here for you. Go out to industrial talk.com. Connect with me. See how we can get you on the podcast, have a conversation or two. It's wonderful. And we truly appreciate what you do in industry, in manufacturing in oil and gas. And I think there are a lot that just amplify your message. All right. Homework Shamik Mehta, you got to reach out to him, connect with him. All right, be bold, be brave, dare greatly. And you're hanging out with Shoemake and others within industry and you're gonna change the world because you are. So that's what you're all about. Thank you very much. Once again, for joining industrial talk. We're gonna have another great conversation from IoT solutions World Congress Barcelona, you can bet on that.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/">Shamik Mehta with Hitachi Vantara</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/shamik-mehta-with-hitachi-vantara/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/9c70b119-469d-4df1-9ecd-d1476ca1d396/Shamik-20Mehta-20Conversation.Mp3" length="31725935" type="audio/mpeg" />

			</item>
		<item>
		<title>Przemek Tomczak with KX</title>
		<link>https://industrialtalk.com/episodes/przemek-tomczak-kx/</link>
					<comments>https://industrialtalk.com/episodes/przemek-tomczak-kx/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 12 Aug 2022 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/przemek-tomczak-with-kx</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Przemek Tomczak, Senior Vice President at KX about "Utility IoT, Smart Grid, Edge Intelligence and Advanced Data Analytics".  Get the answers to your "Utility 2.0" questions along with Przemek's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/przemek-tomczak-kx/">Przemek Tomczak with KX</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d5fbda5f-ac1d-42a6-bc98-2ea9987f74fd"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Przemek Tomczak, </strong>Senior Vice President at KX about <b>&#8220;Utility IoT, Smart Grid, Edge Intelligence and Advanced Data Analytics&#8221;</b>.  Get the answers to your &#8220;Utility 2.0&#8221; questions along with Przemek's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PRZEMEK TOMCZAK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/przemektomczak/" target="_blank" rel="noopener">https://www.linkedin.com/in/przemektomczak/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/kx-systems/" target="_blank" rel="noopener">https://www.linkedin.com/company/kx-systems/</a></p>
<p><strong>Company Website: </strong><a href="https://kx.com/" target="_blank" rel="noopener">https://kx.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Przemek Tomczak with KX" width="500" height="281" src="https://www.youtube.com/embed/FsEmtiphTOo?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>OTHER PODCASTS, BLOGS AND VIDEOS OF PRZEMEK:</h2>
<p><a href="https://kx.com/blog/achieving-a-competitive-edge/" target="_blank" rel="noopener">https://kx.com/blog/achieving-a-competitive-edge/</a></p>
<p><a href="https://kx.com/blog/solving-emerging-iiot-environment-challenges-with-intelligent-edge/" target="_blank" rel="noopener">https://kx.com/blog/solving-emerging-iiot-environment-challenges-with-intelligent-edge/</a></p>
<p><a href="https://kx.com/webinars/context-aware-manufacturing-in-real-time/" target="_blank" rel="noopener">https://kx.com/webinars/context-aware-manufacturing-in-real-time/</a></p>
<p><a href="https://kx.com/webinars/accelerate-your-speed-to-business-value-with-real-time-data/" target="_blank" rel="noopener">https://kx.com/webinars/accelerate-your-speed-to-business-value-with-real-time-data/</a></p>
<p><a href="https://kx.com/webinars/how-data-driven-innovation-is-modernizing-the-manufacturing-sector/" target="_blank" rel="noopener">https://kx.com/webinars/how-data-driven-innovation-is-modernizing-the-manufacturing-sector/</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>utility, imts, happening, data, grid, arduino, visibility, journey, kx, industrial, system, manufacturing, asset, detect, line, contingency, meters, technology, work, talk</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go I ride once again, thank you very much for joining industrial talk, ever expanding industrial ecosystem of problem solvers and leaders. Because everyone out there, you know, this platform is for every manufacturer, every industry out there, because you are bold, brave, you dare greatly you're solving problems, you collaborate, you're, you're coming up with innovative solutions to all of them, and creating businesses that are resilient. That's why we celebrate you here. That's why this ecosystem, you need to be a part of it. All right. In the hot seat, we have a gentleman by the name of Przemek. Tomczak KX is the company. And we're talking about utilities. We're talking about data analytics, and it is a data analytics solution to our utility challenges. So let's get cracking. Yeah. Because I lack utility stuff. I had a great conversation with Przemek.Great, great, professional, Big time, big time. All right, let's do some housecleaning, you're saying you tell Scott. Hey, Scott, what's new on industrial talk? Well, let me just sort of share with you. We always go to conferences, we like conferences, we like the fact that, that we get to connect with all of these incredible leaders and professionals and, and problem solvers. So that's what that's what it's all about. I am T s is is going to be the next conference we're at. This is September 12, to the 17th. It is in Chicago, Illinois. And if you're in manufacturing, you need to be there. And it's a must. This is a massive show with incredible solutions, and innovation to help you as a manufacturer become more resilient, and really begin to leverage the innovation that exists out there. We are also broadcasting there with IMTS plus and as sort of the the influencer platform that AMT put together empties the organizers of IMTS. No test on this, trust me, don't worry about it. Anyway, we've got a great broadcast booth. It's it's centered location, we are with other industry influencers. And and it's just, it's meant to be fun. It's meant to be exciting. It is it is meant to be able to highlight all of the great talent and technology that exists in manufacturing. Because really, again, you need to educate. That's why IMTS here, that's why we're a part of IMTS plus, you need to collaborate again, right there right now. And then thirdly, you need to innovate, create that business that is resilient. Now in line with that, because it's up in Chicago, on the 13th of September, we're going to be GA tootling around MX D. And this is sort of a, you get to see all of this, this incredible innovation, this manufacturing innovation in action, you can walk the floor, they have an open house, I think it starts at 430 and and continues on to seven ish, right in there. And that's MSD. So if you go to IMTS, which you should, and then you you jump on, and you look for IMTS plus which I will be there. Look for this and put this on your calendar because they have a great website. And it's MX D usa.org. And you can take a virtual tour, but I would highly recommend that you take a physical tour. Finally, because we are an ever expanding ecosystem, that's what we are about. We have new members, and the newest member is Arduino. Arduino. They're out of there out of Italy. And what's great about them is the story. The story is that here's this IoT, here's here's this incredible opportunity for many manufacturers to be able to extract data from their systems and to be able to make great decisions now. Now this organization, Arduino, what they can do is they can create these wonderful devices to be able to do that and do it quite effectively. Their email or their website is Arduino that's AR d u i n o.cc. Go out there and it's a great website they got so they have so much going on. I'm looking at it right now. It's It's amazing. They never stop. It's quite frankly, it's it's, it's fantastic. Arduino. That's, that's the company. All right, let's get on with the conversation here, one.</p>
<p>05:15</p>
<p>So I'm I ran into Kx, I was at a manufacturing conference up in Chicago, again, not IMTS, a different one. And I ran into kx. And what was interesting about them is that they're, they provide sort of that data analytics for f1. And I'm an f1 fan, a nut. And what makes f1 so interesting to me is the ability to be able to attract, extract the data from that car, and then be able to make real time adjustments to obser optimize the performance of that asset. Make sense? That's where we're trying to get to, within manufacturing, how do we look at that high performance manufacturing asset, and we continue to refine it and make it even more efficient, more productive. And that's, that's where KX that's, I just said, Oh, my gosh, and I was going to talk about f1. But I got all distracted by all of the other things, and and, of course, utility stuff as well. I enjoyed the conversation, and you're going to enjoy the conversation. Again, thank you very much for joining, industrial talk. And here's Przemek Tomczak. Welcome to industrial talk. How are you doing today?</p>
<p>06:29</p>
<p>Excellent. Great to be here, Scott's. And</p>
<p>06:33</p>
<p>that's a couple of takes on? You didn't hear it, listeners. But that was a couple of takes. And I finally was able to get out industrial talk. Go figure. How about that one. I am so glad we get a chance to talk. I'm telling you I've been ever since I met whatever the kicks team in want to say Chicago. And then I started geeking out on Formula One, and then started geeking out on digital transformation and everything in between. I am so excited to be able to have this conversation. This is cool. So how are you doing?</p>
<p>07:04</p>
<p>And it's very nice and hot here in Toronto, Canada.</p>
<p>07:07</p>
<p>Don't talk to me about hot. I live in Louisiana. It's always hot and miserable, and steamy. And everything else. All right. For the listeners out there. Give us a little 411 a little background. What is information in Canada? Down here? It's 411 What is the information dial? You know 411411 Give us a 411 on Przemek</p>
<p>07:30</p>
<p>Tomczak SVP IoT utilities, KX, which is streaming real time analytics company been around for over 25 years. And well known in finance. And we're applying this technology to solve lots of interesting challenges, energy utilities, manufacturing, Formula One, etc. And I started my career in the energy sector and consulting market deregulation, then worked for a grid operator ran a Data Hub, information exchange, and then saw all the data challenges we were facing. I thought we could do a better job and then join John KX to actually help do it.</p>
<p>08:12</p>
<p>Yeah, I'm looking at it your stack card go. You've got to check him out. It's, it's a heck of a stamp card on LinkedIn. And as I peruse, yep, you've got some utility chops. Because you're you were part of the independent electric system operator up there to talk about to talk about the grid and everything associated with digital transformation. And then when when you were there, when you were there back in looks like 2015. Did you see what was happening in the utility space that then all of this distributed energy, plugged the car in here, the battery over there, solo over there? But ever being able to manage that grid? Did you guys see that?</p>
<p>08:54</p>
<p>Absolutely. We saw and started, we kicked off as a whole company, and the whole sector to redesign the whole market. So that it was much more flexible, more resilient, with all that change, providing new market vehicles so folks could participate in the market. So that journey was starting when I left and has continued on since that,</p>
<p>09:21</p>
<p>yeah, given that upon reflection of where you're at today, and I'm sure he keep in contact with some of those people at the ISL. I do.</p>
<p>09:29</p>
<p>And a lot of faces have changed some retired, because you've had we had long serving folks 30 year plus that that was a common theme. But a lot of new energy new faces have gone into the sector, which is quite interesting.</p>
<p>09:42</p>
<p>Do they do they determine that all of this stuff because it's happening at a blistering pace? Have they determined that there's they're successful or are they on a journey to success or what how would you sort of grade the situation there now?</p>
<p>09:59</p>
<p>I think It's a journey just because in Ontario, Canada, we have a central grid operator and market operator. And we have a transmission operator. And we've got 64 distribution companies. So all need to interplay in that that sector and more or more generation and more EVs are getting added to the distribution sector. And historically, the ISO, the central facility has not had Villa visibility of what what was going on in the distribution system. Because, hey, it's less than one megawatt it's noise. But as you're getting more or more of this, it's less noise, you can see it but you can't pinpoint it. So I think, through the market change initiatives is to create the visibility, but they need as the whole systems changing.</p>
<p>11:01</p>
<p>How did that happen? How, because exactly my my, my pedigree comes into the utility is way, way back then. And it was pretty straightforward, where you got to your, you know, generator, a transmission substation, and so on. And nobody really saw the distribution, what what has helped into the visibility of, of the distribution system.</p>
<p>11:25</p>
<p>So here's what I'm seeing right now. And I'm involved in a fortunate to be involved with some major initiatives in Europe. And also some in North America, where the utilities are now deploying higher frequency meters, meaning measuring more stuff, where were variables, not just for billing, and then they're exchanging all this information with all relevant parties. So we were involved in the finished thing out. So in Finland, all the production, consumption flourish is exchanged and facilitated centrally. So that whoever wishes to participate and get value from the information well, North America, it's more silos still where each utility protects. But to make the right investment decisions, am I going to put a storage in this section of the grid? Or should I build some additional generation here, you need that visibility? One of our partners, for example, just by using basic algorithms, is able to detect where somebody's charging a vehicle, they don't need lots of AI ml, just a basic algorithm validated to looking at energy consumption from A to C, are you charging? Then the utility can be armed with is my transformer overloaded? Or will the overload where should they reinforce the system? And, and not rely on guessing where the stuff is empirically see if and that's what that's part of the visibility journey, because as you said, assets were deployed, configured in a time where the variability didn't matter. There really wasn't. And, and yeah,</p>
<p>13:03</p>
<p>it was interesting, because that design of the utility infrastructure, whatever that looked like, had been around for 100 years. And and many of these utilities are subject to the regulatory agencies and the bodies in their little service territory, or whatever it might be. And therefore they're making decisions so that they don't get into trouble with their, their regulatory agency. And of course, you don't want the consumer to get all ticked off at you because you're delivering lousy power. So yeah, that is a data analytic type of solution and give us a little sort of, how does data analytics in this very dynamic system of the utilities work? I mean, it has to be that way, because I can't from a system operator. You know, okay, we need a little bit more generation here. Oh, we do this. It's impossible. There's no way take us through that journey.</p>
<p>14:01</p>
<p>So I was involved in the first smart metering program and tight and rates structure in the world. That was Ontario, we were the first mandated rollout, we learned a lot, a lot of lessons learned. And if you think about that was about 100 times more data than utilities used to collect for what folks are using this commodity they're producing. And what's happening now, a with with smart meter rollout and more advanced meters, that hat is growing by 10x to 40 times larger than even before it's just crazy. But utilities are using this information because they want to know what's happening really behind the meter. What's power quality, like voltage, all the phases, phase angles, so they want to have information not flying blind. Imagine a telco where you are getting a bill for your your consumption of have data and not tracking it? Well, that's what utilities were doing, even though how much energy you consumed or produced an appointed time, had a huge impact on the grid. Now you're getting that visibility. The challenge for utilities is how do we correlate that information to the connectivity model? To customer information to make sense of it? And then the other most important thing is, is it a high quality? Because meters malfunction, connectivity issues, bad data? How do I correct for it and deal with it in the right time, so I can make sense of it for billing, market settlements, fault detection, detecting electrical vehicles, most times in analysis journey, I find utility spending just on data cleansing, before even getting to a point of analyzing, so data quality context are probably the most important. And then put putting it all together in one place.</p>
<p>15:59</p>
<p>So as a utility, of course, I've got to ask the question. So I've been operating a certain way for forever, you know, that's pretty much it. I understand that there's that transformer out there. But I've been doing this forever. And and, and then you come knocking on the door, and saying, Hey, there's some other stuff happening here. There's some market forces impacting this, and we're gonna have this solar, we're gonna have this distributed sort of sit system out here, we're gonna have a micro grid over here. And and I don't even know, as a utility, where do I begin? What's, what's my step? And I would imagine it's case by case, right?</p>
<p>16:35</p>
<p>I completely agree with you, it's like what's most important to you? Do, I want to create a new rate structure for my customers, so give them choice. If that's the case, then I'm going to go back, I need to then collect this data and then summarize it into the various bucket that will allow me to build like, the telcos went through 2030 years ago, where you have different packages you can buy. And then utilities can do the same thing. I know I've got a choice, I can go on a fixed price type model, or I can go on to you rate model, or Texas has lots of sophisticated retail market and lots of choice there. So the other one is if vegetation management is a problem, ISIS, especially in California, and I saw some great case studies at distributech, where if you're analyzing a certain lines with at 15,000 measurements per second, so imagine a regular meter may capture that, say, 96 data points per day, this is 15,000 times a second, they're able to detect when a branch touches a wire, or whether it's disconnected whether you've got a safety incident, so they can roll a truck before it becomes an issue, and precisely detects where it is before, they would be guessing. So huge, if that's the problem, in some jurisdictions is less of a problem. So I prioritize the case and drive backwards. It may mean they may need some of the same technologies or techniques underneath the surface, but the driver may be different. Yeah, the</p>
<p>18:17</p>
<p>utility maintenance side is a big deal, I, again, my old hat, we would just sort of patrol the lines, and then we would look at the insulators from the ground. And then if that arm was sort of caddywhompus, then we realized that arms caddywhompus and we better go and change it and then the back to the the the office, and then you'd pick up on our menu come on out and you change it. It it's it's that whole vegetation management, maintenance of your assets is a huge deal to be able to see that and that again, is a data analytic conversation and insights and being able to do that in real time. Yeah, and I really got all geeked out on that one too at distributech because it knowing me I mean, you get a you get a relay need to go and have to patrol the line and then you say yeah, everything's fine</p>
<p>19:10</p>
<p>reenergize I have a friend who's in the asset management maintenance field known him for like 25 years expert in his field and he says you know, in the old days used to put your hand on the on an asset and and feel whether it needs attention. That was the sensing that we were doing.</p>
<p>19:30</p>
<p>We would go to tower by tower and hit it with our wrench and if it rattled, oh, we got some loose bolts. All you did say is like hey, we got some loose bolts, you're never gonna find them. He just got loose bolts. And that was all the time</p>
<p>19:46</p>
<p>and what I'm seeing whether it's Formula One racing or semiconductor manufacturing and these are the most more advanced areas you can apply this to any business is like high quality product is so critical high value So then they're putting sensors. At higher frequency. Think of it like high resolution TV, you're moved from 4k to 8k, you can see lot more, just like the micro PMQs. And or just the regular PMQs that have been deployed in the US, you see more things, you'd be blind because the hidden the average or some statistical value, like you want to see the raw data. And then you can see you can detect, you see, if you can't see you can't correct See, how</p>
<p>20:31</p>
<p>do you deal with the data tsunami? I mean, it's like, not all data is like high priority data. There's, there's a lot of bad data, Oh, not bad data, just nothing data. But you're you're still collecting, how do you deal with this tsunami of data so that you just, you know, so the state of Nevada is not one big cloud server?</p>
<p>20:55</p>
<p>Yeah, it, I learned this when I was at the ISO, because we were writing one of the world's first and largest of its kind, it says, And I saw the challenges with traditional approaches, most data went to some relational database, or some open source tech. But 90% of the data we're talking about here is time series data. That's a timestamp value, some other quality indicators that there's a different technique you apply for storing processing, analyzing it. So it's much more efficient, consumes less resources, less storage, less server farms, to do what you need to do with it. You just need a different paradigm for how you handle that type of data versus all the general purpose data utilities have been managing, till that point.</p>
<p>21:41</p>
<p>See, where do we go? Again, back to the utility and back to the necessity that these pressures are happening on their grid, they just are their batteries there? There's wind spin around solar on my, you know, roof, and so on and so forth. And they are, they're given the option. They're given consumers are given the option to say, Yeah, I got power, I'm going to, I'm going to wheel it during the peak, and then I'm gonna use whatever the thing is, how does? How does the utility ensure that they don't get ahead of their skis and all of this stuff is happening? And I can't, I can't keep up with it. How do what do we do? What sort of strategies can we deploy?</p>
<p>22:24</p>
<p>I think it's, it's both business and technical architecture. So say, Hey, I'm going to be in this business. So you appoint folks to lead this, they're just not surprised by it, and be reactive to say, Hey, this is going to happen. And then technology wise, who can I engage to help me with us live folks on staff that can architect for this plan for it, that tsunami, because once the two man a hits, you're not, you're going to be throwing dirt on the graph, you're not going to be able to deal with it. But if you plan for it, say, hey, this comes, whether it's six months ahead a year or half that you can do it, it's not a big of a challenge. But if you're, you've got, let's say, a month to do it, you'll you'll be challenged.</p>
<p>23:06</p>
<p>And yeah, yeah. What that sounds like to me, is, it's gonna happen, let's just let's just establish the fact that it's going to happen, whatever it is, this digital transformation of the utility is happening, and it's going to happen, and therefore, every utility, I don't care, big, small middle, I don't care must begin that engagement. But then again, the technology exists. It does, it's all good. Yeah, I find that it becomes a human equation. And you got to find the individual, person, Team company to help with that journey. And and, and be able to take a complex situation and make it work.</p>
<p>23:51</p>
<p>You're absolutely right. It is that imperative for change, because utilities are very conservative. I don't know how often I'd say try this initiative. No, no, the rates, regulated waterproof this, we're, we're happy the way we are. Unless you've got a blackout, then we'll invest, you know. But technology exists, it's really a people thing. Now, if you're challenged with staff internally, look for help outside, whether it's small utilities, there are new offerings with SAS providers that can do work. Like we're partnering with companies, like util smart, for example. They support small to medium sized companies. So the utility doesn't need to make a big investment yourselves. The large players like with 1,000,005 million customers, they've got large IT departments a low average size, they've got to a lot more tools, but small utilities, they have to partner much more heavily to accomplish the same thing.</p>
<p>24:50</p>
<p>Yeah, and it's interesting because because in all actuality, outside of ERCOT, everybody's connected in some way, shape or form. Yeah, and Small, mid or large, there is an interconnection that exists. And everybody has to be sort of rowing in the same direction to a certain extent, right? The small and the mid. But there's has to be the solutions, and there has to be people that they can trust. Now, with that said, I understand utilities are pragmatic. Yep, they are. Now, without a doubt, they're gonna, they're gonna drive the the adoption timeline here. Where is sort of that roadblock? It has to happen. We've already said it has to happen, and it is happening. But there are roadblocks, what are they?</p>
<p>25:42</p>
<p>I think it's the executive leadership of the utility is that is, doesn't wish to change. So you could be pitching to say, improve this business process, invest in cloud technology, or invest in anything, but unless they believe that this will help them and that they can do it, they're not going to do it. Sometimes it needs fresh ideas coming into the those teams. I've seen, even in a right across each other one utility had that executive vision, they have some of the best safety scores, some of the lowest operating costs in the area, it just phenomenal world class, they invest technology optimization, and another one that doesn't. And then, but their state shareholders use the municipality don't may not care as much so and they appointed executives that were not that. So I think that's probably the number</p>
<p>26:44</p>
<p>one thing as a consumer, because I'm a consumer, why is Why is digital transformation and and in being aware of this change taking place? Why is it important to me,</p>
<p>27:01</p>
<p>your bill, we are all faced with increasing electricity costs, not as much as our neighbors in Europe, where it's, it's insane. North America, we're blessed with a bit more resources. But cost and power quality, I think we are so dependent. I know, my parents just went and invested in a generator because they're out for too long, multiple times in the past year. So they said, I'm going to protect myself well, because they can't live without we want to charge our phones, you want to connect to the internet, this is we've become so connected dependent on electricity, that we care that that power quality is maintained and improved over time. And second, that the price is cost effective that you're not, you're not paying, you know, the price is like in the UK right now.</p>
<p>27:58</p>
<p>That's a whole nother story. But you're I think you're hitting on all cylinders there. Because I know that that I believe that there's this push for of course there's this push for for renewables and getting more renewable power on the grid and all that good stuff. I think the risk is that if if I'm a utility and I don't do a good job at at ensuring a stable, reliable grid, all of this other stuff means nothing because consumer me I'm not going to be happy because</p>
<p>28:29</p>
<p>number one, safety together. Cost is third. Alone, not the customer doesn't care like you don't have visibility where's my electron coming from? It's coming from could be nuclear could still be cold in some jurisdiction a gas natural gas you've got a diversified fleet and the customer is power's out. They're not in a gonna say hey, at least no we're not burning coal by power is out in Europe. Germany is now firing up coal.</p>
<p>29:05</p>
<p>Yeah. Nuclear so I'm because I'm upset. And I want to charge my phone and I and it's a hot day out there. So I am an AC and I that's I'm pretty rudimentary when it comes to my Maslow hierarchies of need, power, you know, don't and then we can talk about pie in the sky type stuff, but it is that's why that's why the utilities are tend to be very pragmatic. And thank you, thank you for being pragmatic. And I'll just because that's a but I think that the journey begins with the ability to be able to see that data and being able to use that data and to be able to tactically use the data to make better decisions and help me Joe consumer.</p>
<p>29:49</p>
<p>And I think also to protect themselves because there's consumers can move quickly, just in our neighbor I'm seeing I didn't see so many electric vehicles, where are they? Buying from there all guests are another, I've seen them more. And now I don't believe practically we're going to have the our entire fleet electrified, there's too much for us connect, but it will be a material impact that everyone starts charging at the same time on any system. See,</p>
<p>30:22</p>
<p>and even back when I was doing line work, we were talking about re conductor and because the demand was increasing the conductor in the transmission, but then that requires, you know, heavier conductor and redesign of towers. And you know what, it stayed the same, because nobody wanted to redesign the tower is bringing little you know, and it's not in my backyard. So it's a real dynamic. And again, I think it's a a data, data analytic conversation. And if I can create real insights like f one, real insights into the way my system is operating, then I can make decisions outside. Now, we do have to bring in new line here we got to do, there's, there's a little bit more information instead of just saying, Hey, we gotta bring in some more conductor.</p>
<p>31:11</p>
<p>And there's another thing from a cost perspective. So I did a project at the ISO, and it had to do and I learned too much we hired an engineer for contingency. So how do you fortify a grid, you've got first, second, third layer contingency. If this happens, you can do this. And guess that's like a tax on the whole power system that everyone pays for? Because you've got insurance across the board. And now with a much more dynamic system, do I am I going faster and more and more billions in on contingency? Or by really managing it better? By understanding what's going on every millisecond, every second, etc? So then you can adjust? Not, hey, I will just man that previous technique was you put contingency at the highest level and hope and managed to it, but it's expensive.</p>
<p>32:05</p>
<p>Yeah. So you know, I think you're spot on. I think you just have to greater insights into your, your existing grid, then you're able to make better decisions going forward? better financial decisions, whatever it might be, but But it starts there. It starts with Yeah, I see it. I see what's going on. Alright, we're gonna have to wrap it up. Przemek. Did I say that right? Again? Yes. Excellent. All right. How do people get a hold of you? And the same Gosh, he is speaking to my heart, which is probably me and maybe three others.</p>
<p>32:36</p>
<p>It looked me up on LinkedIn as well send me a note. You can email me at PT or mcak@kx.com. And happy to engage with you.</p>
<p>32:50</p>
<p>And tastic fear not listeners, we're going to have all his contact information out on industrial talk. So don't don't come talk. Hey, by the way, look at me. I'm pending on I'm still pending my invitation you haven't accepted me that. deal here. You are absolutely wonderful. I love this conversation. I can go on and on and on. Thank you very much for what you guys do. That's pretty cool stuff. And we're gonna have to have you on again, because it today, it's this way, but tomorrow is going to be something different. I guarantee it because that's how fast things happen.</p>
<p>33:29</p>
<p>I look forward to it. All right,</p>
<p>33:30</p>
<p>listeners. We're gonna wrap it up on the other side, as you know, do not go away. We will be right back.</p>
<p>33:36</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>33:47</p>
<p>All right, thank you once again, for joining industrial talk, an ever expanding problem solving ecosystem that's dedicated to educating, collaborating, and of course innovating. And you need to be a part of it. So go out to industrial talk.com a thank you to Przemek Tomczak. Hey, X. See, I love that conversation. It is a data conversation. And there's a lot more to I mean, you just have got to be engaged. You got to collaborate because things are happening so fast. It's, it's blistering. It is all right. Again, I'm gonna pump you gotta be if you're in manufacturing IMTS that is September 12 through the 17th. And it is in Chicago. Nope, no problem there. Be a part of that because we're going to be broadcasting with IMTS plus. Get on it, man. It'd be great. All right. People be braved are greatly hanging out with people like Shrek and you're gonna change the world. Thank you very much for joining. We're gonna have another great conversation shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/przemek-tomczak-kx/">Przemek Tomczak with KX</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/przemek-tomczak-kx/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/1d5e05b4-6117-4460-a289-de89f1747c35/Przemek-20Tomczak-20Conversation.Mp3" length="50206319" type="audio/mpeg" />

			</item>
		<item>
		<title>John Harrington with HighByte</title>
		<link>https://industrialtalk.com/episodes/john-harrington-with-highbyte/</link>
					<comments>https://industrialtalk.com/episodes/john-harrington-with-highbyte/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 04 Aug 2022 14:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/john-harrington-with-highbyte</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at the Digital Manufacturing Summit and talking to John Harrington, Co-Founder and Chief Product Officer at HighByte about "Improving operational data quality in less time across your enterprise".  Get the answers to your "DataOps" questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-harrington-with-highbyte/">John Harrington with HighByte</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f3031966-93d3-4d8a-9713-a72d37ec6866"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at the <a href="https://transformindustry.com/" target="_blank" rel="noopener">Digital Manufacturing Summit</a> and talking to <strong>John Harrington, Co-Founder and Chief Product Officer </strong>at HighByte about <b>&#8220;Improving operational data quality in less time across your enterprise&#8221;</b>.  Get the answers to your &#8220;DataOps&#8221; questions along with John's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JOHN HARRINGTON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/john-harrington-142906a/" target="_blank" rel="noopener">https://www.linkedin.com/in/john-harrington-142906a/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/highbyte/" target="_blank" rel="noopener">https://www.linkedin.com/company/highbyte/</a></p>
<p><strong>Company Website: </strong><a href="https://www.highbyte.com/" target="_blank" rel="noopener">https://www.highbyte.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="John Harrington Conversation" width="500" height="281" src="https://www.youtube.com/embed/IyC6yUilNtk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, problem, asset, manufacturing, collect, people, pull, systems, analytics, industrial, case, chief product officer, traceability, create, john, vibration sensor, facilitate, high, solve, scaling</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.</p>
<p>00:22</p>
<p>Well, welcome to industrial talk. Thank you very much for joining the number one industrial related podcast in the universe as celebrates industry professionals, all around the world because you're bold, you're brave. You dare greatly you innovate. You solve problems, you're changing my lives, you're changing lives of other people and you're changing the world. Why not celebrate you? We are also broadcasting from the digital manufacturing symposium right here. Chicago, great venue, incredible collection of I want to say professionals that want to solve problems for you. Yeah. They're dedicated to solving your problems. And they're willing to collaborate. Yeah, they're, they're great. They're, they're trailblazers. All right. In the hot seat. We have a gentleman by the name of John Harrington. HighByte is the company. He'll look at him. He's the co founder. I'm looking at his business card. He's the co founder and chief product officer. He is a big week. He's a big cheese. Alright, John, how you doing?</p>
<p>01:24</p>
<p>I'm doing great. How you doing?</p>
<p>01:25</p>
<p>Huh? No, no complaints? None whatsoever. You wouldn't listen to me if I was complaining. What you? Would you listen to me? We'd love it. We love it. Anyway, it comes. Anyway, anyway, the complaining comes we love it. But that's the content. That's what we want quality. Human content. That's</p>
<p>01:45</p>
<p>right. Now that is fluffy stuff. Now know,</p>
<p>01:49</p>
<p>why would you? Alright, you having a good conference? It's been a great day. It's been pretty cool. Yeah. Well, Buzz,</p>
<p>01:57</p>
<p>lots of exciting discussions.</p>
<p>01:59</p>
<p>See, I'm sort of digging it. I don't know why I'm digging it. I was in a big conference. And then I'm, this was sort of more boutique ish.</p>
<p>02:07</p>
<p>It is. It's much more if I could use the term intimate. Because you can talk with people, you can have conversations, yes, you can understand what they're doing. It's not you know, I was talking to someone today I said, I've been in a conference of 40,000 people and talked with fewer people than than this conference today. Because people want to talk they want to learn</p>
<p>02:30</p>
<p>to that's pretty cool. That's that's that's a testament. Yeah. I agree with you. I think it's it's a must. All right. Before we get into the topic, before we have that conversation, give us a little background on who you are.</p>
<p>02:44</p>
<p>Yeah, so John Harrington, I'm the Chief Product Officer and one of the cofounders of high bite. I've been in the manufacturing and manufacturing technology industry, my entire career. First 10 years, I was working in software companies that were in the CAD and procurement space selling into manufacturing. Then I got in spent five years out of manufacture. So really sat in the seat and felt it. And then in the last 15 years, I've been back in software and technology for manufacturing companies.</p>
<p>03:21</p>
<p>Clearly, you're smarter than I am. I wouldn't go there. No, yes, I would you got more hair than I do. And I'll go there too.</p>
<p>03:28</p>
<p>I do have that.</p>
<p>03:30</p>
<p>Much of a high bar right there. All right. So hi, by b y, t YT. Okay, what is the problem you're addressing? Here?</p>
<p>03:44</p>
<p>We are addressing data, the data problem? Data is the challenge. You know, it's great. I did a talk at the show at about 230 in the afternoon. In every talk before me talked about the challenges. How do we get data? How do we get the right data? How do we put the right data in the right person's hands? And then I came in and started talking about how you doing? There you go. That's, that's what Hivites looking to do.</p>
<p>04:15</p>
<p>It's interesting, because you brought up a good point. It's it's one thing to collect data, I think we can all collect data, I can collect data, collect data all the time we can it is how do you take that data? And and I didn't think through that enough, where I was saying, Well, who gets the data? Where does it go? All of that. That's, that's pretty important.</p>
<p>04:36</p>
<p>What problem are we looking to solve? And that's where it has to start. It has to start with what is the problem? Is the problem, a quality problem trying to improve quality on the line? Or is the problem in an asset uptime problem we need to do some predictive asset maintenance so that we can improve our our uptime of an asset so that the line doesn't stop? or is the problem a traceability problem? If we're not collecting data, then we might as well scrap all of the parts. Because it's a regulated approach. It's all about understanding the problem, and then creating solutions to deliver the data to solve that problem.</p>
<p>05:16</p>
<p>So, so with that, are you are we talking about an algorithm? Are we talking about? Where does Where does high bike fit into that whole? You know, model?</p>
<p>05:28</p>
<p>Yep, yep. No, that's great question and models a great term to, and I'll get to that. But you're welcome. You're setting me</p>
<p>05:35</p>
<p>up for success.</p>
<p>05:37</p>
<p>So we call it industrial data ops, which is the preparation, curation and delivery of data for analytics visualization for whatever the use case is. So it's not so much the analytic it's, it's everything that needs to happen, but for the analytic gets the data, right. And it's how do we get the data from wherever it is, and often it's not just, Well, there's a PLC on the factory floor i sensor that I say to people, you know, predictive maintenance. One Dotto was about putting a vibration sensor on a motor and when the vibration sensor went too high, we knew there was a problem. Predictive Maintenance to Dotto was about combining the sensor information with what was going on on the line at that time. Yeah. So that if it goes high, but it's supposed to go high, then we know it's a good thing. But if it goes high, and it's supposed to be idle, then we know it's a bad thing. Predictive Maintenance three Dotto is about combining that with who is the customer that we're producing this product for? What product are we producing? What asset are we producing it on? And what's the the asset history, the service history of that, combining all that data together so that we can really start driving knowledge?</p>
<p>07:07</p>
<p>Okay, so we've got these, these devices out there, whatever they might be, got it, go out here, pub,</p>
<p>07:15</p>
<p>we got a motor and a pump,</p>
<p>07:17</p>
<p>or whatever. And, and, and what you're facilitating is I'm collecting data does, do you get rid of some of the bad data? Does does it have you as like, Okay, we want this data, we don't want that data, let's get and be able to manage the volume because it can be a data tsunami. And I still, it's massive,</p>
<p>07:40</p>
<p>yes, tsunami is a great word Towards Data noise, noise, just data noise, it's too much. And we what we need is, if we're doing predictive asset maintenance on this pump, we want to pull some vibration sensor that we just put on there to it's, it's, it's a wireless sensor that's pushing back over some other network, we want to pull the industrial automation data, we want to pull some information out of the asset maintenance system. But we need to know that the the pump that we're monitoring is, you know, we need to reference that in the asset maintenance system. We want to pull from the SAP system, what order we're working on while we're producing all this. And we want to pull all that data together into a package of payload. Right? So in real time, we can pull data from different systems, package it together, and then put it up wherever you want. The big. Two big things that people are talking about today are moving data to the cloud. Yeah. Azure, AWS in a data lake. Yeah. The other thing is this concept of a unified namespace. Do you heard about the unified namespace?</p>
<p>09:02</p>
<p>No. I mean, I want to I want to now</p>
<p>09:06</p>
<p>unified namespace. A lot of people are deploying a protocol called MQ, TT and MQ to broker on premise. And they're publishing data into it in they're organizing that database on the IC 95 specification. So you have some site level data, like maybe profitability, and then you have some area level data, like what's our schedule, and then you have line level data, like what's the OEE. And then you've got work cell level data, like, what's some traceability information on the parts being produced, and then you've got the asset and we have asset level data. So it's creating this definition of all the different types of data and then placing it in there and then allowing the people in your company to be able to access that by subscribing to the data so that it It really democratizes data within a factory environment or within a corporation.</p>
<p>10:05</p>
<p>So the picture that's in my humble, feeble mind, is my May, you're able to, and I'll use it correct me if I'm wrong. aggregate the data is from various legacy systems, new systems, it, there's just tons of systems out there collecting data, right, and then be able to pull it into a central location, organize it in a way that makes sense structure it for you, for use case, essentially</p>
<p>10:36</p>
<p>transform it, sometimes you need some algorithm on it, simple algorithms, we're not talking to analytics, yet, this no doesn't deliver the data, or the analytic, maybe you need to filter it, or you need to aggregate it for a period of time and then provide like an average or standard deviation. Yeah. So create those data payloads based on what's going to use it and then publish them into a central location for anyone to get access to</p>
<p>11:06</p>
<p>that anyone or any systems within the company security, that's right, get access to this data. And then and then from that, because you've already sort of, for lack of a better term, scrubbed it connected up, yep, put it in the right order, read it curated all of that good stuff, so that whatever systems I have, or what I have in place, it's just like, grab, go, analyze, do the data analytics, whatever that might be, and then be able to spit out a, you know, an answer and answer some sort of solution.</p>
<p>11:38</p>
<p>Now the key is with manufacturing data, we start out looking at historical, to create analytics, we're not but a lot of time, we're looking at real time data. So it's streaming, it's not like in the IT world, they often will have transactions, but in the manufacturing world, we have streaming data, things are changing in real time. And we need to know you know, some data, we may be capturing once a millisecond other data once a second and other data once every 10 minutes, or when the batch is complete. So it's it's critical to to understand those differences, and it's very different than the IT environment.</p>
<p>12:19</p>
<p>Yeah. So that brings up a question of, if I'm collecting data at various rates, and and Do you can you can you take the different sources of data with different time requirements, and paint a picture within your service and okay, I, this motor, to this transformer to this, whatever, pull it together and create a different sort of a different picture. That's the magic that there it isn't.</p>
<p>12:56</p>
<p>Yes, in what it is, based off the use case. Yeah, ultimately, you always have to start with what are we trying to solve for we try, again, quality, asset maintenance. traceability, r&d has some needs for for their own system. So you start with the use case. And that often dictates that not only the data, but the frequency that of the update,</p>
<p>13:21</p>
<p>which then paints a picture that that how I how I'm processing it, is that I have a high level of confidence in all of this data coming in, I'm not being distracted by noise. I am really, and then it's all being driven by the use case, which is all developed at the beginning. Do you facilitate those conversations? Like okay, we got it, let's let's, what what problem are we solving? Okay, I got it. And then you got this, this source of data, this source of data, this source of data, let's look at that. And then you come up with that plan of attack. And then you pay do that.</p>
<p>14:05</p>
<p>So we're a software provider, but we usually facilitate the first few conversations along those lines. So helping them helping the customer understand how to think about this, how to structure it, working with them on the first few use cases. And then, you know, that's actually when the magic happens, because that's when they get excited. Yeah, once they start seeing the data flowing, and they start solving problems. They get excited, and you know, more and more use cases come up and they start using software even more. And you know, it's designed to be highly scalable, because scalability is all this stuff can be done. One use case in simple one device at a time. But when you try to scale that out, do you replicate all of the work the work? The work is a linear scale, in that key is to asset number two should be significantly easier asset number three even easier. And in the same data set should be used, the same analytics should be used if they're like assets. So that's what we really facilitate. That's the benefit of doing this in, in an application versus just custom hacking together some scripts to jam some code up, you know, up into up into Azure and figure it out, best to structure the data, and then deliver it as a payload. And then analysts can understand exactly what they have, and put it to use much faster. So we're, you know, we're saving money, we're saving money in storage, we're saving money and transport, we're saving time projects are scaling faster, and they're actually scaling as opposed to a lot of these projects just haven't scaled the way people had hoped.</p>
<p>15:55</p>
<p>And that's a whole nother conversation. I mean, that's that credibility side of what, I don't think that there's any debate on the necessity to collect data. And it's, it's, it's, it's the how, and what's important, and will I just give, you know, will I be drowning? So once you structure the data, then that data is accessible by Oh, T means executive means whatever,</p>
<p>16:25</p>
<p>whatever their business, any different department within a corporation, and he has access to it.</p>
<p>16:30</p>
<p>Yeah, whatever dashboards, you could probably say, I like red, green and yellow. Green, good, red, bad yellow, better look at it, that type of thing. Yeah, I get it. I get it. I think it's, I never thought about it. But I think that I get it. Because, you know, I've been a part of projects where yeah, we can collect data, then what, what it what are you gonna do with it? What cash? Is it good? And it just sort of implodes on itself? Because, oh, do this anymore. I can't figure it out. Yep.</p>
<p>17:09</p>
<p>There's no use case. The other thing that we hear from people is we, we just want to push all the data up to up into the cloud, and we'll let them deal with it. Right? They say in manufacturing, there is no all in data. There are manufacturing plants with millions of data tags. And of course, with the with the automated equipment, you can collect it as fast as you want millisecond resolution. So there's no all it's not like a database, which with a bunch of transactions, you can literally say, alright, let's just lift and shift a database up into the cloud and just, you need to define what you want. You need to be specific, and then that's when you get success.</p>
<p>17:56</p>
<p>You're gonna laugh, I think it's cool. I'm Ken, I'm not easily persuaded. Oh, yeah. I just lied to you. All right. So listeners out there saying, yes, he's speaking my language. How do they get ahold?</p>
<p>18:16</p>
<p>www.fbi.com or they can email me John dot Harrington high buy.com. Or look me up on LinkedIn.</p>
<p>18:23</p>
<p>You are fantastic. smarter than I am. Which is pretty good. Understand, that's a low hurdle. Alright, listeners, we're gonna wrap it up on the other side, you're gonna have all the contact information for John and that incredible company HighByte. So fear not. So you have no excuse for not contacting John. All right, we will be right back with another great conversation. So stay tuned.</p>
<p>18:47</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>18:53</p>
<p>All right. Once again, thank you very much for joining industrial talk, as you could tell by the noise in the background, we were on site at the digital manufacturing symposium. And that was in Chicago. And it's a great event, you got to you got to put that on your calendar for next year. Absolutely make that happen. Because you're able to connect with individuals and companies that are truly committed to this digital transformation of manufacturing. And quite honestly, it's a must if you want to create a build business that is resilient, definitely, digitally transform it. All right. And also thank you to John Harrington and team HighByte that's being y t. E. Put that down on your things to do to connect. And if you go out to high buy.com, you'll find this guy just read guide about data modeling guide book, and it's best practice if you need it. You need to be able to navigate these digital transformation waters. It's important and it starts with insights in this guidebook is absolutely right there right there. So anyway, go out to industrial talk, get engaged, be a part of this expanding ecosystem. It's it. We want to collaborate. We want to innovate, and we definitely want to educate. And that starts with you. Thank you very much. So, a people will be brave, dare greatly hang out with people like John and you're going to change the world. Thank you very much for joining once again, and we're going to have another great conversation shortly. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/john-harrington-with-highbyte/">John Harrington with HighByte</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/john-harrington-with-highbyte/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/b01f3bd6-0afc-4ce4-9e29-bee52d50117e/John-20Harrington-20Conversation.Mp3" length="29432879" type="audio/mpeg" />

			</item>
		<item>
		<title>Bill Hoffman, Chairman and CEO of OMG</title>
		<link>https://industrialtalk.com/episodes/bill-hoffman-omg/</link>
					<comments>https://industrialtalk.com/episodes/bill-hoffman-omg/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 27 Jul 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bill-hoffman-omg</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Bill Hoffman, Chairman and CEO with OMG.Org about "Collaborating with leaders to solve today's industrial challenges".  Get the answers to your "Industry Standards" questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-hoffman-omg/">Bill Hoffman, Chairman and CEO of OMG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/54099524-e027-4d12-af8e-9ea32c043251"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're onsite at <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">IoT Solutions World Congress</a> and talking to <strong>Bill Hoffman, Chairman and CEO</strong> with OMG.Org about <b>&#8220;Collaborating with leaders to solve today's industrial challenges&#8221;</b>.  Get the answers to your &#8220;Industry Standards&#8221; questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BILL HOFFMAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/williamhoffmanomg/" target="_blank" rel="noopener">https://www.linkedin.com/in/williamhoffmanomg/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/omg/" target="_blank" rel="noopener">https://www.linkedin.com/company/omg/</a></p>
<p><strong>Company Website: </strong><a href="https://www.omg.org/" target="_blank" rel="noopener">https://www.omg.org/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bill Hoffman, Chairman and CEO of OMG" width="500" height="281" src="https://www.youtube.com/embed/ZghQ92XsUeM?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>people, iot, technology, standards, world, consortiums, industrial, talk, consortium, hoffman, problems, industry, digital transformation, augmented reality, companies, congress, conversation, trusted, happen, stop</p>
<p>00:00</p>
<p>Industrial Talk is brought to you by Armis. Yes, you are in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. Hey there, and welcome to industrial talk. Thank you very much for joining. We were on site at IoT solutions World Congress, Barcelona, Spain, and that is a must attend event for you to put on your calendar, incredible people, incredible companies solving problems and delivering solutions. We also had the opportunity to talk to Bill Hoffman, he is the chairman and CEO of Object Management Group. And we're talking standards. Okay, he's talking standards, but we need to have standards. And I'm telling you right now, this is a paper and pencil conversation with Bill Hoffman, enjoy it.</p>
<p>02:04</p>
<p>Bill Hoffman is in the hot seat on key is the company and he is a part of the industry IoT Consortium. Did I get that? Right? You did, Scott, because you changed it. And I had to sort of like, my brain was wired the other way. And it was, I don't know, my ears started to bleed.</p>
<p>02:21</p>
<p>Well, you know what happened? No, please tell me found out that industrial for some of the markets that are using this technology didn't resonate, particularly with doctors. So industry made more sense.</p>
<p>02:35</p>
<p>So what was funny is that when I saw that, and and different color palette, now it's blue. And then I it was rough. I just want to let you know, I was tossing to turn into No, I was I just wanted to I wanted to bring the drama. So let's, for the listeners out there. Let's let's talk a little bit about just the the Object Management Group structure to consortiums. How that lines up and then let's talk a little bit about what's going on with with these Consortium. A</p>
<p>03:09</p>
<p>sure that's great. Hey, Scott, were 33 years old. I went to work with OMG started 33. I went to work three months after it started. Both Richard soli and myself thought it was a two year gig. We had a lot more hair. Here it is.</p>
<p>03:27</p>
<p>Yeah, it had and, and and the energy is still there. Absolutely. It's absolutely you you wander around and this this, this environment this this conference, chock full of energy, absolutely passion.</p>
<p>03:41</p>
<p>And you know, we're also glad to be back. Oh, my goodness, this is my first event outside the states since COVID. And I am delighted. You know, to see people that I have talked to on Zoom calls now for two years without ever meeting in person. I didn't recognize some of it. We've had employees we've hired I've never been in terms no way really hired him virtually during the middle of COVID during lockdown.</p>
<p>04:05</p>
<p>It was weird because I had I had the same thing i i met so many people that I've met virtually and and you walk in fact, no. One walked up, Scott. Well, hey, how are you? Yeah, it but it's a good thing. And it's good to be back.</p>
<p>04:21</p>
<p>It's good to be back.</p>
<p>04:22</p>
<p>Did you get all sort of stressed out with being tested and getting on the plane and making sure that you're you do everything sort of the way it needed to be done? I was I was a little tweaked on that. Well,</p>
<p>04:33</p>
<p>I gotta go back. So same thing. I gotta have a test tomorrow so I can get back on the plane.</p>
<p>04:38</p>
<p>Again, I'm sorry to deviate here. Are you going to get at the airport? No. So you gotta you gotta please</p>
<p>04:44</p>
<p>here. I have an appointment. Downtown. I just get off stop guide.</p>
<p>04:49</p>
<p>Well, we were instructed to go to the airport and they would take care of it there. So okay, well, we'll talk offline. How's that? All right, so let's go back to the original conversation. You know, I'm GE, the consortiums that hang off a little structure.</p>
<p>05:06</p>
<p>So we started as a standards development organization. And our, our standards are ubiquitous everywhere read everything from every cell phone around the world to the International Space Station to Mayo system, Mayo Clinic, the new plastic destroyers are all running on top of bone G standards. We've done really well with standards. And then along came the industrial Internet. And that's where we started the IIC, which is now the industry IoT consortium. And obviously, that was the genesis of what brought us to this show. We met with the fewer people eight years ago. And we sketched out that, you know, we thought we needed a way to show people not just what the technology was, but how do you use it? How do you measure return on investment? What partners do you use with these things? No one company can do this alone. No one thing about all these technologies, no one company could solve all these problems. It is collaborative,</p>
<p>06:01</p>
<p>it is collaborative, it's human. And it's collaborative. Without a doubt, there's no other way the digital transformation</p>
<p>06:06</p>
<p>journey depends on multiple partners. Trusted, trusted PR, because</p>
<p>06:12</p>
<p>that's another sort of nugget of truth that comes out. It's like, yeah, I understand the need to do this. I'm a company, I understand it. Where do I start? Who do I trust? And are you going to create a lot of problems for me? So those are really this is like, you know, foundational. And that's why this is so, so important. That's</p>
<p>06:33</p>
<p>why the show did so well. You know, I have to tell you coming into this this year's event, we didn't know what to expect. Because, you know, two months ago, we weren't sure what was happening a month ago, we weren't sure what, two weeks ago, we weren't sure what was going to happen. We know that for a lot of our friends in the Asian Pacific they weren't unable to attend. We also know that a lot of our friends in the States, they can't wait to the last minute to make a trip like this. And a lot of people you know, need two months in advance notice, and they didn't have that based on the variants that were going around. So we're tickled the amount of people that have made it to this event.</p>
<p>07:07</p>
<p>It is great. And validation is there 1000s 1000s</p>
<p>07:12</p>
<p>of people here 1000s of people, but as I walk around the exhibitors will seem to be happy, the quality of the of the attendees are the right kind of people were really cool about a lot of the stuff. But what we're really hot on is that beyond IoT, and IoT, now, if you look around the show for it, you see digital twin stuff, you see artificial intelligence, you see augmented reality, you these are the areas that are emerging technologies that are going to make a big difference in these companies digital transformation journey. And we'll continue to evolve the show to reflect these technologies as they are. So</p>
<p>07:46</p>
<p>this is what I was interested in I it was an epiphany that took place and I said, You know what? IoT is just all of a sudden become this miscellaneous file, because you got digital twin, you got AI, you got cloud, you've got edge, you've gotten thinner, and you've got, you know, just as whatever it is, it's just goes on and on and on. And so IoT almost has to be redefined to a certain extent. I don't know, I'm just sort of</p>
<p>08:14</p>
<p>all these tangentially overlap. They do. They do they,</p>
<p>08:18</p>
<p>again, back back to the collaboration. You can't just you can't just be in a silo and say, Hi, I have a device and they've collapsed. And that's it. And that, you know, you find out the connectivity of it. Right. That's right. That's good. So So these, these consortiums, what, what's the thinking behind it? Well, you</p>
<p>08:35</p>
<p>have communities of people who have a vested interest in a certain technology and how to apply it to their business or their organization, in the hopes of either gaining efficiency, profitability, making it a better world. There's a variety of reasons why people are embracing these things. But the other thing is, is that you can't be left behind. You can't be the last guy to get on the bus.</p>
<p>09:00</p>
<p>That is the biggest concern no matter how, you know, there's gonna be pain. It's, it is what it is, but I'd rather deal with the pain. And then or Wait, you can't do that. You gotta wait, gotta participate.</p>
<p>09:12</p>
<p>You have to remain competitive. And you'd have to remain looking at advanced technologies, because that's where the competitive fronts battles.</p>
<p>09:21</p>
<p>to sort of make that a concrete statement. We were here, what, three years ago, I think it is give or take a few whatever. We were here, and the conversations have changed dramatically, from what it was just just three years ago, to what it is today, where it is real. And then people are just like, yep, digital twin. Yep. All right there, man. We're hopping on this, that and we're doing things that didn't happen. COVID But I think no, see, I think my belief is that COVID helped facilitate it a speed</p>
<p>09:56</p>
<p>of this did in some degree. Yeah, directions. Absolutely. Absolutely. Because</p>
<p>10:02</p>
<p>if I'm a business, I all of a sudden realized how maybe vulnerable I am. Oh, I was, I was thinking about this neat little thing called digital transformation. And I might have been doing it. Now all of a sudden, it became real. It became a thing that it's like, oh, this is I need to survive. I need. This is my problem. I need visibility. Let's make it happen. And I think that</p>
<p>10:22</p>
<p>that's good. Yep. Yep. Yep. And it's been an interesting mix of of exhibitors on this for this year. There are a lot of companies that I wouldn't traditionally see at this show. But I think it's part of the evolution as we evolve beyond IoT. So you're seeing companies with different technologies and different takes and different pieces of the ecosystem? And that's really cool.</p>
<p>10:45</p>
<p>You're absolutely right, because I had been walking the floor, and I've gone, why are you? Why are you here? But back to that collaborative. There is this compounding that takes place and saying, Hi, I'm a technology and I, I do this, and then somebody comes in and says, you know, I'm a technology, I've got this innovation, and then all of a sudden those two people talk and say, what if we did this, creating a new use case? Say it'll do this? And then that's just the beginning of it. Right? And he's just got to keep on feeding it. Just keep on going.</p>
<p>11:15</p>
<p>But it's all about the solutions, right? So it's not about the technology, per se, it's it's about applying it as solutions. And it is solving problem solving problems. Yeah, it's it's a beautiful thing. And I just think that's how much fun can we have? Yeah,</p>
<p>11:32</p>
<p>we were chirping last night. And you were saying, Hey, how about this? How about that? It doesn't stop? No. Now, which, which is a good question to ask. Because there's a velocity because there's this buzz. The masses don't see this. This is this is happening here. And it's great. And it's wonderful. But a lot of people don't know, though, but it will affect them, it will affect them. How do we increase that visibility? Because it's just it's, it's so what</p>
<p>12:02</p>
<p>you have to Scott, I mean, you know, people don't ask how gasoline is required. They just want to go into their classroom, right. And people don't necessarily want to know how technology came about. They just want to know they can use it, use it and make it simple for me. We were the standards business alone, we used to say nobody wants to see sauce standards being made just like sausage. In the end user just wants to standard. They don't want to know. So I think there's a special market for people like us. Oh, yeah. Alright. Yes, technologists who understand where we're where we have to go to apply these technologies. And we're learning now how to do it. And the whole idea of the Congress is to bring in people that have already done it to some degree so that we can learn from them. So rather than to have a bunch of vendors stand up and tell us we want to have their customers stand up and say, This is what worked this is what didn't work. This is the ROI on getting this, these were the problems I had, yeah, these are the problems I was able to solve. These are the problems that are still out there. Out of insecurity, right? Interoperability always gonna be it's just all well, it doesn't matter what technology to always have in the cyber security people here. Awesome. That's part of the ecosystem. Yeah.</p>
<p>13:09</p>
<p>See, what is also interesting as, and I think that what you provide team OMG team, Congress, Team consortium provide is a a trusted ecosystem of people who are trying to solve the problems, and then be able to have a way of sharing to say, hey, this worked. This was I did this and but that conversation has to happen, or, or it will, it won't progress. Right. Right. Because, again, there's a velocity out there that that is just blistering.</p>
<p>13:48</p>
<p>Yep. And the thing that comes shining through face to face matters. Tell people I have literally zoomed out.</p>
<p>13:58</p>
<p>Yeah. I didn't realize how many cues I take from face. Right, right. Like, Oh, I must have said something wrong. Maybe they didn't understand that maybe I need to clarify things just sort of in the head. Just start, you know, rattling</p>
<p>14:13</p>
<p>I just had three people bumped me on the way over here that wanted to talk to me</p>
<p>14:16</p>
<p>now. Phil Hoffman, just your bill was virtual,</p>
<p>14:22</p>
<p>you know, they'd have to you'd have to send me an email.</p>
<p>14:26</p>
<p>Or you could do what I do. And I just have a Calendly link and everybody just jumps on in any way and I'm just sort of sit at my high and you are great. Let's talk.</p>
<p>14:36</p>
<p>I actually tried that didn't work. For me. It's like everybody everybody glommed on, like I was</p>
<p>14:41</p>
<p>just gonna say, How come I didn't get a link? Because it's true.</p>
<p>14:46</p>
<p>Unfortunate where people want to sell to me that we wanted to sell to</p>
<p>14:50</p>
<p>true Gosh, but everybody in that COVID world that we're trying to survive, so are trying to figure out what what we're selected Uh, and and for me, it's a good feeling to just see people back to semi normal next year is going to be even better next year is gonna, you know, we're just gonna have to be optimistic about it. What what dazzles me is what kind of conversation is going to happen next year after something like this where people all of a sudden say, oh my gosh, I've met you at IoT solutions World Congress, and we were talking, and then they build that relationship, and they'll come back here, presented whatever. Yep,</p>
<p>15:32</p>
<p>yep, we're onto something big. You</p>
<p>15:34</p>
<p>guys are our fan. And I started getting the picture. And you know, I just, I sit in, I'll buzz around. And that's great. But But now I understand.</p>
<p>15:43</p>
<p>Not only that, it's fun. It is. It's fun.</p>
<p>15:48</p>
<p>So, so throw some future stuff at us. Right? Give me some sort of thing that should blow my mind's. Yeah, I'm calling you on the carpet there? Because I'm always Because? Because I just have those the team over there that was dealing with the the augmented reality charm and all that stuff? Oh,</p>
<p>16:07</p>
<p>sure. Well, you know, there's an old joke about the factory of the future. And that is it has a one employee and a dog, dog. And the dog is here. So the employee doesn't touch anything. But that's where we're at. I know, right? I mean, because you got computer vision, you have reality, you have augmented reality, artificial intelligence, you have all these technologies that we can bring to bear. And will will create a better world, a more efficient world. It's going to be a great run.</p>
<p>16:43</p>
<p>And maybe it's just me, every time I come here, my wife gets sick and tired of talking to me, because I'll just sit there. Did you see this? Did you? Oh, my gosh, how about that? I can't believe it. I'm having a hard time putting my mind around now. Like, I just I sound like an old Briggs and Stratton engine. I can't stop talking about it. Because Because there's smart people out there. And I just went when somebody says, Hey, how about this guy? I didn't even think about that. Or I didn't think big enough. Or I just said really? It's exciting. So how does somebody get to be a part of the Congress, the consortium? Get a hold of you? What's the best way to say hey, I want to get a gauge to</p>
<p>17:26</p>
<p>or www dot O M G dot o RG?</p>
<p>17:31</p>
<p>That's us. Yeah. There you go.</p>
<p>17:33</p>
<p>By the way, we were just talking earlier, somebody asked me about presenting oh my god, the first guy ever heard say That was Bob Metcalf VentureBeat.</p>
<p>17:45</p>
<p>All I can remember is object oriented identity is not Object Management, object oriented, totally. Cobalts in there. Again, Rockstar, thank you very much. And once again, we're broadcasting from the IoT solutions World Congress put that on your bucket list is going to be bigger, better and in just next year is going to be incredible. Because Where where are these guys going to take? Kids never stops? Standards? Just absolutely. All right. You're gonna get all Phil's contact information out on industrial talk and all the links to IoT and in the consortiums. See how it did ask because you don't just have one? No majority consort, the</p>
<p>18:28</p>
<p>digital twin console. Industry is solely responsible for new augmented reality new dad, plus the standards development. So yeah, we're busy guys.</p>
<p>18:40</p>
<p>Yeah. Awesome. All right, we will be right back. So stay tuned, do not go away. You're listening to the industrial talk Podcast Network.</p>
<p>18:56</p>
<p>Right, once again, thank you very much for joining and supporting industrial talk and learning with me, because I'm telling you right now, the learning never stops. You have to be about educating, collaborating and innovating. It's it's happening and it's happening fast. Thank you to build up. Did I tell you did I tell you paper and pencil? And there's a lot more get engaged? Well, I'm G getting engaged with IIC. And definitely, definitely. But the IoT solutions World Congress on your calendar, you will not be disappointed, great leaders, great solutions, solving problems and making our lives better. How can you argue with that? All right, again, industrial talk is where you can connect with Bill hoppin, do it, make that a priority? And then hang out with those folks at OMG? Because you will not. I mean, it's it's an important time. Thank you once again for joining and hanging out with people like Bill Hoffman and you're gonna change the world. We're gonna have another great conversation from IoT solutions world coalition</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-hoffman-omg/">Bill Hoffman, Chairman and CEO of OMG</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/bill-hoffman-omg/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/cafa42d0-491b-4437-9acb-05b9d2ceaedc/Bill-20Hoffman-20Conversation.Mp3" length="28828655" type="audio/mpeg" />

			</item>
		<item>
		<title>Milan Kocic with Hexagon Manufacturing Intelligence</title>
		<link>https://industrialtalk.com/episodes/milan-kocic-hexagonmi/</link>
					<comments>https://industrialtalk.com/episodes/milan-kocic-hexagonmi/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 11 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/milan-kocic-with-hexagon-manufacturing-intelligence</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Milan Kocic, Head of Sixth Sense at Hexagon Manufacturing Intelligence about "Why Innovation and Investment is important to Manufacturing.".  Get the answers to your "Manufacturing Technology" questions along with Milian's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/milan-kocic-hexagonmi/">Milan Kocic with Hexagon Manufacturing Intelligence</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/913adffd-d5d5-4a3f-b5e3-74c4b0a445c4"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Milan Kocic, </strong>Head of Sixth Sense at Hexagon Manufacturing Intelligence about <b>&#8220;Why Innovation and Investment is important to Manufacturing.&#8221;</b>.  Get the answers to your &#8220;Manufacturing Technology&#8221; questions along with Milian's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MILAN KOCIC'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/milankocic/" target="_blank" rel="noopener">https://www.linkedin.com/in/milankocic/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/hexagon-manufacturing-intelligence/" target="_blank" rel="noopener">https://www.linkedin.com/company/hexagon-manufacturing-intelligence/</a></p>
<p><strong>Company Website: </strong><a href="https://www.hexagonmi.com/en-US" target="_blank" rel="noopener">https://www.hexagonmi.com/en-US</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Milan Kocic with Hexagon Manufacturing Intelligence" width="500" height="281" src="https://www.youtube.com/embed/-wGgmZ0Udjc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Videos of Milan:</h2>
<p><iframe loading="lazy" title="Innovation in Mature Industries with Milan Kocic, Director Sixth Sense Open Innovation Platform" width="500" height="281" src="https://www.youtube.com/embed/g5HZ4Z37brQ?start=149&#038;feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>hexagon, manufacturing, people, startups, innovation, companies, sixth sense, world, milan, work, conventional, industrial, problems, journey, conversation, big, business, thinking, technology, listeners</p>
<p><strong>SPEAKERS</strong></p>
<p>Scott MacKenzie</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.</p>
<p>00:22</p>
<p>Alright, once again, welcome to industrial talk, the number one industrial related podcast in the universe that celebrates you, industrial heroes all around the world. You are bold, take that to the bank, brave you dare greatly. You're solving problems. You're innovating. You are changing lives and you are changing the world as we speak. why not celebrate you each and every day? Yeah, you're that cool. All right. In the hot seat, we got a gentleman by the name of Milan coaching. He is with hexagon manufacturing intelligence. And he is the head of six. That's a tough word. Sixth Sense, open innovation platform. Pretty cool stuff. We're going to be talking about why manufacturers need to one innovate and invest in that innovation. Let's get that correction.</p>
<p>01:16</p>
<p>Yeah, again, we're talking innovation. We're talking about the necessity to make that investment. Well, you know, you need trust with people. And of course, you'll get a great sense that Milan is somebody you can trust. Yeah. Becton, he's a trusted depot guy. He's gonna just sort of shoot straight and answer your questions. And it's important that manufacturing and bring in manufacturing technology into what you do is very important. It is you gotta you gotta have to do it. Alright, we're sponsored by CAP Logistics, this episode. And let's just say if there's an Oh bleep moment with your supply chain with your turnaround with your whatever outage and you need somebody that you can trust, and you need somebody that can just get the job done. No matter how big CAP Logistics, go to CAP Logistics.com Definitely find out more great people great company, and, and they make it easy, they really do. You don't want to tie yourself down with that Oh, bleep moment, right. And, and with all the other stuff that has to go on, Cap Logistics makes that absolutely easy peasy lemon squeezy. And we're also brought to you by Deloitte, you know, Deloitte, they've got a bench full of incredible professionals that have their fingers on the pulse of what's taking place in industry. And again, it's all about who you trust, it's about who you're going to connect with, that can definitely solve problems. You got to reach out to Deloitte because they have a team of incredible professionals, focused on your success. Go out to deloitte.com Find out more. Alright. So a couple of things that I've been sort of noodling on, outside of the fact that I've been preaching on this. Are you getting the most out of are you extracting? Are you taking that dog gun? Talent squeezing every bit out of your engagements out of your conferences? And is there other ways that you can do that? Or are we just sort of going down the road? And this is my second, in this phase? Are we just going to do the same thing that we've always done? Do we are we sort of embracing conventional thinking, again, that legacy thinking? And I hope that's not the case, I hope that we just, we've got a very dynamic, very challenging environment out there. Hey, you can argue with me, but it is challenging, and it's challenging for industry, and it's challenging for people. And it's got a lot of dynamics happening out there. And we need, we need to really continue to think about conventional thinking, and is that holding us back? So here's a quote, just because why why do I have to create a CRUD? Conventional Thinking does not or doesn't change the world? Okay, because it's really procedural eyes. You know, this is how we do it. This isn't we just do the same thing. crazy ideas do and and working with individuals working with incredible leaders. They they are, there's a real consistency with the fact that there's that conventional thinking is pushed to the side. There's people that do that. But the reality is, are we really trying to think differently about solving problems, creating opportunities, cutting deals, whatever every element of your job, your business, and what you're doing? Has to really sort of take that at the forefront. I'm always intrigued now and I'll be the first to admit, I love individuals, companies that are doing things that are so unique, and so different. And and, and this is a collaboration. And it's a collaboration mindset. Because if you're truly want to fight that legacy, that conventional thinking, you're going to have to hang out with people who are at the same place, we are saying, this whole thing we can't survive in this, whatever this is, with conventional thinking. And I'll throw it out there. Because I think that that's the case. I think companies that are really creative, who are truly inside their heart desiring to get the most out of these engagements, and be mutually beneficial, and give of themselves so that other people survive, I'm telling you, that is where it's at. That is where it's at, okay? Just put that noodle wanted to ask that question, be truthful, do all that stuff, all right, an event.</p>
<p>06:01</p>
<p>And I'm very fortunate to be able to work with the IoT solutions World Congress, and this is an event in Barcelona, it is May 10, to the 12th. And I've been there pre pandemic, not during the pandemic, you know, the whole story there. But it really the the organizers, the people who are engaged in this particular event, really understand the necessity to create value. So if I go to this, this event, IoT solutions, World Congress, I would get the most out of that engagement, I go over there outside of Barcelona and be just a great place, don't get me wrong. But to be able to meet up with other companies, it's that that are also having a desire to do things to collaborate to really solve problems, and work in that sort of environment. That's what IoT solutions World Congress is creating. So if you go there, and you're just gonna say, hey, I want to just eat up by Aya, and drink the, you know, the wonderful sangria, while you're missing out, you're missing out on an opportunity for a great event to be able to impact your bottom line in a positive way. IoT solutions World Congress, that's may 12, or may 10, through the 12th. Put that on your calendar, Barcelona, and you can't you can't complain about that. That's Barcelona. All right. Now back to the interview. So what's interesting about this conversation outside of fact that I think Milan, and team hexagon manufacturing intelligence, which is glad that's not a domain, because I'd misspell it. But they they recognize this necessity for a real a ecosystem that is focused on innovation for manufacturers, and then be able to go to a place or go to a Yeah, a place physically, and come up with real solutions that solve your problems. Right. And, and that's what we need, specially in the world of manufacturing, we need to have that. And, again, I broadcast from the manufacturing and technology show. And one of the things that was brought to my attention is at that trust, we've got to find trusted people, companies to help us with this transformation journey, right? That's what hexagon manufacturing intelligence and their, you know, focus on this sixth sense. Great conversation, we pretty much dove into a lot of things. So enjoy the conversation with Milan, Milan, welcome to industrial talk. Thank you very much for finding time in your busy schedule. I'm looking out. If you're at the video, if you're looking in the video, and you can see back there, it looks cold back behind you. Is it cold?</p>
<p>08:55</p>
<p>It's actually not too bad. It's 64 degrees in lovely providence. But yeah, it will it will snow tomorrow. So it's not it, don't worry about it. It's New England. So anything goes</p>
<p>09:04</p>
<p>yeah, here in Louisiana, I have the AC on. And I'm not happy about that. I want it to be cold a little longer. Alright, for the listeners, let's get cracking on who Milan is give us a little background on who you are.</p>
<p>09:18</p>
<p>Sure. I'm a head of sixth sense open innovation platform at hexagon. It's our new kind of way of trying to engage startups and innovative thinking. But I've spent almost 25 years at hexagon in various roles, most recently, last 12 years in innovation. So I've done development of new products, services and all kinds of other stuff. So this is kind of culmination of everything that I've done in the past. I gotta</p>
<p>09:43</p>
<p>tell you, man, that's pretty cool. Because you've been if you've been there that long, you've seen a lot of innovations. You've seen a lot of growth and do you find it's, it's there's a speed right now that that I mean, I think it's fast. Do you find that happening?</p>
<p>09:57</p>
<p>Well, anybody who is anywhere from Five years, including a marriage has seen a lot of good and bad stuff, right? So I would say there's good usually tends to outweigh the bad. But I think part of what I'm doing now is a little bit of a frustration with speed in mature companies, because sometimes mature companies have a priority of doing things that they do well. And the speed of innovation sometimes outpaces their ability to kind of, you know, manage risk, do different things, and all those kinds of stuff that kind of they get into it. So it's always a balance at the end of the day, but it's you know, and some days are good, some days are bad.</p>
<p>10:35</p>
<p>So how do you how do you get a company that's sort of, shall we say, mature, and begin to, I guess, methodically embed or begin to go down that innovation route to see the value? What is it important?</p>
<p>10:52</p>
<p>Well, it's important well, you know, technology curves are very brutal, which is, there's no like a slight decline in curves. It's just one day, one day, you just fall off a cliff and you're wrong, irrelevant. You know, prime biggest example, probably the listeners know is like Blackberry, you know, Blackberry ruled the phones. And then one day, nobody knows who BlackBerry is. So you always have to fight for relevance. In some ways, I think managing your quarterly profits, and everything else in the same breath is you're trying to do risky investments and kind of innovation is hard to manage, especially if they're in the same organization. So part of kind of what we're doing is we separated this area of where we're going to explore an experiment, so that I don't, you know, I don't have to do roll up reports and quarterly p&l and everything else, I kind of live a little bit of outside of the comfort zone of the organization, and I'm getting some freedom to explore with, with startups what to do. There's a second reason for that. A lot of mature companies say that they want to work with startups. But I have this like theory, what it does is you just have a lot of lunches and dinners with them. And you actually never really do anything. So what you do is you create this fantasy of what the future could be like, but because of your operational kind of discipline, you have a really hard time, parlaying that into something useful. So you have to have something in some sort of a conduit, let's call it a speed dating service. Yes, startups. And so six senses actually that in like, 10, we compress the kind of let's get to know you. And then we decide if we want to get engaged, don't get married, or just go out and wait just doesn't really matter what it comes out of it. But rather than stretching this into five year kind of things, you do it relatively quickly. And even if it doesn't work out, you just start now keeping an eye on that startup, like, is there something we can do to just help them along? Because Sixth Sense, main interest is to help startups be successful. If that also benefits hexagon, that's awesome. But that's not necessarily my I'm, I would consider myself successful if one of these startups becomes a unicorn or half a unicorn or whatever you want to be. If we get to play the role in it, and we are part of the journey, that's awesome. If not, it's still a success at the end of the day, right?</p>
<p>13:09</p>
<p>So okay, so let's take that analogy. So, I'm a, I'm a manufacturer, startup, I'm here, I'm small, I've got, I've got grand visions, I come to you and I say, hey, grand vision guy right here. And I want to be able to see where we can go with this. And so we're gonna speak date, you're gonna you're gonna ask me some questions. We're gonna, we're gonna sort of ferret this out relatively quick. Let's say you're saying that it's not a good fit, however, however, we think it's, it's it's got potential. Are you saying you will help facilitate and maybe help that journey too, as well? That's not within granule? House exiga?</p>
<p>13:50</p>
<p>Correct. I mean, the the options could be that a startup gets introduced to a customer, a customer sees a potential that doesn't fit to hexagons, prerogatives. And our customer takes on the burden of trying to support the startup to do something, it could be a clean just investments, we bring in some venture capital. And together, we basically pump some cash into the startup and help them on their journey. Or it could be some kind of a joint venture OEM agreement, where we just basically give them the channels to facilitate, but they may be on the fringes of like what hexagon does, and then over time, that parlays into something because what we're looking at, you know, this horizon one stuff, stuff that fits really well into the business. But there's also horizon two and three stuff, like stuff that we don't know. So how are you going to find out if you don't start dabbling in those kinds of areas? So to me, it's just a way where you can find opportunities and options without necessarily, let's say, you know, burdening the day to day business because it's really hard to get attention and like, you know, I mean, you know, I, you know, I got to make products and satisfy customers. and deliver things oh, crap, there's this now person, I want to want to talk to him about innovation. And it's just balancing that. And now we have this safe space. And then we can explore, because I have a have a kind of a view on the typical accelerator where you come in, we teach you some classes, and I'll give you 100 grand for your 12% stake in the company. I think they're kind of empty, you know, in a sense, because not every company is the same, you can't package advancement in business into some kind of a book, at the end of the day. Everybody has, you know, you know, yourself. Founders come from different backgrounds, they come from different areas in the world, our program is global, which means, you know, somebody from Singapore and somebody from Louis, you know, Louisiana are not necessarily going to be the same people, they won't have the same priorities, they won't see the business same way us does a certain thing certain way, Singapore does it another way. So putting something into a box, it's a really hard way to manage things, you have to kind of be slightly flexible, and be able to adapt what there are opportunities to scale are truly in front of us. And then we see what it is, and we do the best we can to make them successful.</p>
<p>16:07</p>
<p>I like the terms be dating, I like that, that that to me since since a urgency sort of message, but at least you could still get that thing moving. I like to save space concept. And and being able to open that up, I think I think you're onto something pretty big here. And the reason I think that is because because of the speed of innovation, that what I see out here, that that it needs a place like this, for other companies to be able to sort of take it's it's so fragmented out there. So if I have a place to go, I don't know where I'm at in my journey. But let's say I have a place to go at least that's my North Star, I can go there. And then begin sort of that journey of time, as opposed to this sort of scattergun scattershot, hopefully I'll find some sort of solution that works or whatever it might be. Well, it's, it's, it's</p>
<p>17:04</p>
<p>you flip it to the what are, what are mature companies really good at? Well, mature companies are okay, at innovation, they still they do a little bit of incremental things here and there. But what mature companies are typically really good at is making money. So my job is not really to teach the startups on technology and everything else, we can look at the fit and see how things fit, you know, how does one plus one equal three, but what we are really good at is telling them how they can potentially scale their business. Because think about it, a small startup that makes a million bucks, and it works and is out of Louisiana. What is their opportunity to globally scale? How are they going to do that? Well, if you have hexagon, we are everywhere. So if we see the opportunity in certain parts of the world that fit this particular business, we basically helped them, you know, feel, you know, skip over certain steps that they would have to be painful for them otherwise, and try to leverage that experience from our end to help them scale. So to me, you know, let's do the stuff that we are good at and imbedded into the startups and let them help us be better at what they're good at, which is innovative kind of, you know, out there thinking and try to embed that into our own culture. So it's kind of like a 5050 thing at the end of the day.</p>
<p>18:19</p>
<p>So just an FYI, I hear people the listener saying at this is still just a thing for Hexagon. How do you sort of quail that? That pushback because I love it? Don't get me wrong? I think it's brilliant. But they're you know, there are people out there said, this is just an infomercial for Hexagon.</p>
<p>18:43</p>
<p>Let's be honest, partially it is I mean, at the end of the day, it is a marketing and a PR efforts so that people understand what hexagon does and how we do it. That's one part of it. Because it's inevitable, always, anybody who tells you otherwise is I think lying. What we're trying to do is while it could benefit has going on so one of the out potential outcome is it that we either acquired a company company shares the technology, we build something bigger together, of course, there's a benefit to hexagon in the longer run from a business perspective. But I think, you know, you and I have discussed this offline a little bit, which is sometimes you just want to do things because they feel good, right? I mean, like, not everything has to be a pre calculated move and premeditated by everybody. I think sometimes it's just good to do things kind of, like my big push is diversity and inclusion angle. I'm an adoptive dad of a little black girl and watching the world through her eyes. I want to make sure that the world is a better place and more inclusive in the future so that she has an option to start a company and be able to raise funding and be able to do other things. And I think some things you just have to do because they're good things to do. So it's not that it's a 5050 Yeah, of course if we FANUC hexagon benefits, there will be an awesome thing to do. But we also want to do things because at the end of day, we want to be viewed as people who are truly interested in a welfare of a startup and help them be successful. I mean, that should be the ultimate kind of thing where we want to go</p>
<p>20:14</p>
<p>see, and I like it, because let's just use a sports analogy, let's move that ball forward. And if companies like hexagon, and others big, do a good job at what they do, there is a necessity to try to continue to push that innovation and move that ball forward. And that is, from my perspective, a smaller company, nimble, willing to take that risk, get out of that conventional thinking that traditional thinking, and and be able to do that. And it's a way of like hexagon, and other companies to be able to participate in that energy, that excitement of that innovation, and be able to help everybody all around. It's a win win. And yes, doggone it, if you're listening out there, you better be about making money. And this is another way of being able to really help people achieve that success. And by the way, when your daughter gets married, or where it'll break your heart.</p>
<p>21:16</p>
<p>Thank you for the warning. It is. She's only, she's only</p>
<p>21:20</p>
<p>just telling you, it'll go by fast. Just FYI.</p>
<p>21:24</p>
<p>Thank you break your heart. Thank you.</p>
<p>21:27</p>
<p>I'm living proof, and I'm still struggling. Alright, so let's say I'm young, I'm nimble, I, what are my what are my action items? What do I do I invest more? What do I do? Tell me some of the stuff that I need to do.</p>
<p>21:42</p>
<p>If you're looking to start a business, or if you're looking at,</p>
<p>21:46</p>
<p>like, do I increase my investment in advanced manufacturing? Do I mean like, do all that stuff? What? Sure.</p>
<p>21:53</p>
<p>I mean, you touched a good subject. So we have done bunch of meetings with stuff people like Department of Defense and some other places. So the great theme, behind the scenes is the great onshoring or reshoring of manufacturing into us. Because of all the geopolitical, especially the more recent events as a couple of days ago, people understand kind of the importance of supply chain, because of COVID, because of China, because of what's happening with Russia, you the importance of manufacturing back on us Shores is a big subject. There's a secondary problem, the thing we talked about people is that they're not as worried about opening plants, like putting a plan somewhere in the US, there's plenty of space and plenty of money to probably do that. What they're slightly worried about is people. So where are they going to get the people to work in these plants? And I think this goes back to some of the conversations you're gonna have had in the past, which is, manufacturing is not the default choice for anybody. Like I've talked to high school students and college students. And when you mentioned manufacturing, I think all their thinking is like Charlie Chaplin in modern times in like the 30s, like coming out or running around and turning the screw. And I think manufacturing today is night and day compared to what that was. And it still has this kind of dirty image, kind of like farming today, which is, you know, funny thing is you go to a typical farm these days, and it's basically robots driving tractors and bunch of others. I mean, it's super high advanced technologically super.</p>
<p>23:18</p>
<p>And there's Advanced Chemistry, there's just so much going on. There's like, God, yeah, the,</p>
<p>23:25</p>
<p>you know, like farm yields today, compared to farm yields from 20 years ago are incomparable. So to me, technology and everything else that's in manufacturing, I think it's just kind of neglected stepchild. And I think in general, we don't talk about it, venture capital investment in advanced manufacturing has gone fivefold in just three years. And I think if you look at it a greater interest in this, I think kids out there who are in high school or going to colleges, they should seriously start looking at some of these callings because, as you and I talked, yeah, we cannot, we cannot all be tick tock stars and be in delivery people for DoorDash. Like it's um,</p>
<p>24:04</p>
<p>don't, don't sell yourself short there.</p>
<p>24:07</p>
<p>At some point, people have to do stuff that physically helps the society and you and I have we then we before we started doing this podcast, which is you look at your desk, in your mouse and your mousepad, and your keyboard and your monitor and your pen and your phone. That old came from somebody manufacturing something somewhere. All these things come from a place of somebody had to design it, and then engineer it and figure out which materials to use and how to produce it and that that's kind of the chain that hexagon exists in. And we believe that publicly we as people have to talk about this kind of subjects more. And we have to talk in a sense of augmented manufacturing. What I mean by that is every time somebody presents a future when we factoring it's always a factory with all the robots in it. There's no humans anywhere. And I think that's that's not a reality. The future realistic future is making humans superhuman, so that we can do super poignant, important things and robots do like crappy stuff like, you know, loading boxes, or whatever the story might be. And we end up doing stuff that's much more important than in a bigger scheme of things. But I think in general, we as a nation, or we, as a world have failed in raising the importance of magic of manufacturing, I think that's kind of like you say, What do I say to a young person? Don't just think you can build in a chat app, think that there's other wider implications of what you could do if you go, you know, into the world?</p>
<p>25:37</p>
<p>Yeah, I have to say, it's sad that we were very successful. You know, when I was growing up and going through school, we had, we had shop classes, and then at shop class, I was exposed to how to how to weld how to do certain things, but it was just, I was exposed to it. We don't have that anymore, whatever, for whatever reason, we've done a good job. But the reality exists, many of these manufacturing jobs, it's, I just want to make sure you listeners out there, it's not dirty, it's sophisticated, high end technology. And it's serious. And it's a great career path. It just is.</p>
<p>26:14</p>
<p>And we yeah, we talked to a business owner in North Dakota. And she told us she had a 25% vacancy for robotics engineers, she needed advanced robotics engineers for the for the factory, and she was paying California salaries in North Dakota, obviously, North Dakota in January is not the most pleasant place to be. But when you look at it as a young person, spending five, six years in that environment, learning about robotics, it's very much hands on you learn day to day stuff. That's a transferable skill set that you can take to other places as you kind of grow your your skills. But but because it's a dirty, as you said, because it's viewed as dirty people like oh, I don't want to do that. So they do something else.</p>
<p>26:55</p>
<p>It's I've been very fortunate. And I've been exposed to just an example of where robots are cool. I mean, it's, it's cool. I'm watching the the technician deal with the robot and getting it done, you know, tweaked and done it. Yeah, it's, it's in demand. It's cool. But what's interesting is is do you think, given and this is just a tangent right now. So we've got a, we've got a human challenge, right? We've got an education challenge, because it to your point, I don't think we have a problem citing anything or being able to, you know, put some brick and mortar in the ground, it's always down to the people do you find that maybe our education system is lacks the ability or is nimble enough to be able to keep current with the fast pace of innovation?</p>
<p>27:46</p>
<p>I think it's two things. Like I, I was fortunate enough, but 10 years ago, to do a bunch of work, for example, in Wisconsin, and Wisconsin has a great technical school environment. And there because Wisconsin is one of the most strongest manufacturing states in the US. And seeing that, and actively which Wisconsin education system encourages kids at high school, that technical school is an option. And it's a noble option. You don't have to go to college. And that's the only thing you should do. I think it's this kind of perception of things. And I will quote something that my mom said to me once, which is very controversial, which is he said, some people are meant to be doctors, and some people are meant to be janitors. And what she didn't mean by that is that somehow janitor is a less noble thing to do than being a doctor. She just said, Is there stuff for everybody to do? But we cannot all I think there's a tendency in US education system, to make everybody think that they should all be a doctor or a lawyer. And somehow, if you're less so you are a failure. Yeah, the right thing and everything else. Yeah. And I think we have to reset expectations and tell people, I mean, you know, this yourself, I mean, even during COVID If you're a plumber, you are making $150,000 a year because you need it. People want it today get their stuff fixed. And people are always like, well, a plumber, I don't want to be a plumber. Like that's not a noble thing to do. But at the end of the day, all these colleagues make a decent living, they all serve their function. And I think you have a lot of freedom to do whatever you want to do. And the same goes for manufacturing. And the thing is just we as an education system make a great emphasis on other callings and don't expose the kids to, you know, the wonders of doing practical things with your hands and everything else. I mean, I used to have shop wood shop when I was a kid, like there's no wood shop today. So how are you supposed to learn some of these things. So</p>
<p>29:39</p>
<p>you're spot on and that used to be the highlight of my day and I did go and that wood or or small engine or whatever it might be, but the reality is it's a it's a heavy lift to try to reset expectations and that is sort of a longtail conversation because it has to happen. We have to do it We have to have, you know, companies like hexagon who are committed to that, being able to help that. I think that that's an important. It's, it's important to have that I just think you've got it, we've got to do that, or, or manufacturing as a whole which there was a, I was reading an article, and I can't remember what it was. And there, there are things that that we do that move things forward, like, we're important, you move it forward. And then there's things that you could just, you know, the person, there's things that don't move things forward, manufacturing moves things forward. My history degree doesn't move things forward. Right. And it's just putting that into perspective, what we're talking about here is skills that truly, and positively impact society and move things forward. And that's what's really key.</p>
<p>30:55</p>
<p>Well, I think, yeah, I think it's, I think you're hitting on the right thing, which is, there's a swing and interest. And I think what I mean by that is, you know, people ask, Well, are there more startups in advanced manufacturing? Or is there more people doing things? And the answer is, yes, there's more people using tools like AI and machine learning and everything else to improve the processes in manufacturing. So now, same as people are trying to use AI to solve other problems, they're trying to use the same things to solve problems in manufacturing, to make it more efficient to make a technique. And if you make things more efficient, you're more sustainable, you use less energy, there's all kinds of other implications in investing in technology and advanced manufacturing space. And suddenly, there's a lot more interest, there's a lot more money that's interested in being in this space. And so we need to just capitalize on that part of it, your original conversation, part of it is selfish for hexagon, because we think there's a growth opportunity for Hexagon in that domain that we authentically exist in already and have existed for 20 years. But there's also an opportunity to engage very innovative and interesting companies that will solve really big problems for us. And, you know, we as hexagon, I'm from manufacturing, Intelligence Division, which is manufacturing, but we also do sustainability, we do other things that are out there. And we think that sixth sense will probably over time, expand a little bit as to where we are trying to look for inspiration, but it's all around stuff that is, as you said, more dirty in nature. So</p>
<p>32:22</p>
<p>I'll give you a we're working on some stuff within the utility space, this innovation, this, this conversation that's wrapped around you, it's it's impressive. And, and that message needs to get out and it needs to, there's just so much there too, as well, that could be with mining, that could be with transportation that could be with any of these second innovation. And I'm just telling you right now, if you're, you're frightened about innovation, if you're frightened about dipping your toes into that water, do it. You've got and I think, Milan, you us touched on it briefly and just like you're just in the game, if you're not in the game, if you're not just sort of actively in there, you don't see the opportunities, you don't see the horizon, you don't see what's might happen. You just got to be in it. And you got to find trusted people like Milan and hexagon to at least help you with that journey. Trust big time. It's a human thing. All right, we gotta wrap it up. How do people get ahold you?</p>
<p>33:23</p>
<p>Go to our sixth sense webpage, which is sixth sense that hexagon comm all the stuff is there, kind of if you're interested in getting in touch with me personally, email that's linked there, it goes to my inbox. So if anybody wants to talk to me further about what six cents and what Exxon does, feel free to go there. And we look forward to any further conversation on this.</p>
<p>33:44</p>
<p>That's pretty cool. I really enjoyed this conversation. There's a lot more that can be done. And I'm just telling you right now, we just scratched the surface. Anyway, thank you, Milan, for being on the industrial talk. Ready? Work. Great.</p>
<p>33:55</p>
<p>Thank you very much. Got. All right, listeners, we're</p>
<p>33:57</p>
<p>gonna wrap it up on the other side. If you didn't get that link, it'll be there at industrial talk. So stay tuned, we will be right back.</p>
<p>34:04</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>34:13</p>
<p>Alright, once again, a hearty thank you to a Milan for saying yes. And being on the industrial talk podcast. The what always brings excitement to, to me and what we do here at industrial talk is to be able to have these conversations with real individuals that understand that conventional thinking is not a real good way of creating a business that is resilience. So keep pushing. And thank you very much, Milan. I really enjoyed that conversation again. Here we go. IoT solutions World Congress 10th and 12th of may put that on your calendar, but it's just going to be swimming with professionals that truly want to solve problems and and definitely want to collect Every do that IoT solutions work. Alright, stop with the conventional thing. Stop with that legacy thinking. Think different. Push the people. Be brave dare greatly hang out with people like the lawn, you're going to change the world. We're going to have another great conversation shortly right around the corner</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/milan-kocic-hexagonmi/">Milan Kocic with Hexagon Manufacturing Intelligence</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/milan-kocic-hexagonmi/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/342b3835-e760-4091-986a-fff726e41f78/milan-kocic-interview.mp3" length="50868719" type="audio/mpeg" />

			</item>
		<item>
		<title>Prith Banerjee with Ansys</title>
		<link>https://industrialtalk.com/episodes/prith-banerjee-ansys/</link>
					<comments>https://industrialtalk.com/episodes/prith-banerjee-ansys/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 07 Mar 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/prith-banerjee-with</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Prith Banerjee, CTO at Ansys about "Simulation Based and Hybrid Digital Twins".  Get the answers to your "Digital Twin Simulation" questions along with Prith's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prith-banerjee-ansys/">Prith Banerjee with Ansys</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/66024753-fe70-4057-b1d6-5288f844bf2c"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Prith Banerjee, </strong>CTO at Ansys about <b>&#8220;Simulation Based and Hybrid Digital Twins&#8221;</b>.  Get the answers to your &#8220;Digital Twin Simulation&#8221; questions along with Prith's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>PRITH BANERJEE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/prith-banerjee/" target="_blank" rel="noopener">https://www.linkedin.com/in/prith-banerjee/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/ansys-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/ansys-inc/</a></p>
<p><strong>Company Website: </strong><a href="https://www.ansys.com/" target="_blank" rel="noopener">https://www.ansys.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Prith Banerjee with Ansys" width="500" height="281" src="https://www.youtube.com/embed/54_oVC8KT5M?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>simulation, twin, digital, data, people, model, talk, asset, predict, scott, industrial, industry, crack, jet engine, ansys, preventive maintenance, world, bridge, abb, data analytics</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go</p>
<p>00:21</p>
<p>Alright, welcome to Industrial Talk once again, the number one numero uno industrial related podcast in the universe that celebrates industry heroes all around the world, and companies and companies put that down. Because you're bold, you're brave, you dare greatly. Absolutely, you innovate, you solve problems, and you're changing lives. You're changing the community in a well, changing the world that come on. That's why we celebrate you. That's why you're cool. All right, in the hot seat, we have a gentleman by the name of Prith Banerjee, CTO. ANSYS is the company we're talking digital twin, but we're talking about the ability to simulate using data analytics simulation, and honing in on that answer. Let's get cracking. innovation, innovation, it's cool stuff, right? And it is necessary. And if you're not in, if you're not doing your homework and getting in that, or talking to trusted sources about innovation, technology, and whatever it can do and how you can leverage it. I asked you to do it now, right? Industrial talk has trusted individuals go out there and just begin that journey. Have that quiet, have those conversations because you need it. You just do. We need for you to be resilient. The world is changing all the time. And you need to leverage technology and innovation and talk to trusted people to be able to create that business of resilient because we need you. We need you big time. Alright, when we start talking about innovation, I've got two sponsors that you need to check out. Big time. And because it's cool, so AI dash, right, go out to AI dash calm and they're able to use the technology satellite specifically to help you with your vegetation management, right utility, vegetation management. As an old crotchety, crusty, journeyman lineman, I knew how I had to trim trim trees, and it was all reactive. Trust me, it was reactive run out there trim, oh my gosh, there's another one. There was really you tried to make it sort of strategic. But now he never has he got run out there, grab the bucket truck, trim it boom, move on. Here is a here's a solution, a iDASH that looks down on your service territory and says, Yep, go right there. Go over here, trim that tree. Yep, go over there and not dunk over there. That's fine. And that good. I mean, that's that is deploying your capital going in your money in a way that really benefits us the consumer. So that, that the service stays up and running and you know, delivering the power that we need AI dash, they're leading the way that satellite AI, vegetation management, simplified baby. Alright, and the other one is Neil. So you go out to me on.com. And I have this conversation all of a time. I talked to innovators, I talked to technology delivers and service providers and everybody and we're talking about digital transformation. We're talking about AI when talking about quantum computing, we're talking about all of the topics that are really a buzz today. And the reality is, is that here's Neil, they're going to put it into action. They're creating a community of the future. And they're going you know what, you know what the best part about it is, they're going to make our lives better, they're going to go down that road, they're going to get the bumps and bruises, they're going to try to figure out solutions that really are meaningful to us. Neil, right. meaningful to us solve those problems. And we as a as a society, benefit greatly. I'm doing it's cool, don't you? Come on, you got to get all go No. jittery, happy with that stuff. That's me. on.com. They're creating the community of the future and they are doing it. They're doing it. Alright, neon count go out there. Alright. So one of the things that I've talked about is getting the most out of right getting the most out of it. Are you getting the most out of conferences? Are you getting the most out of your your engagements, whatever might be getting the most out of your campaigns, whatever it might be? Are you and ask that question and be truthful about it? Are you or is there ways of being able to improve that engagement, that conference, that whatever it might be, and I'm here to challenge you there? There are strategies, there are solutions that are out there, and one of them is okay. People ask me Scott, why do you why do you podcast Well, one, it's fun. Yeah. And and it's, it's available for everybody. But one, it's fun. And two, I get to talk to</p>
<p>05:11</p>
<p>leaders around the world. And these leaders are movers and shakers, and they are at the cutting edge of thinking and deciding what's good. You need to be there. You need to earnestly and and I mean, earnestly, there's ways that I'm going to continue to sort of add to this, but at a minimum, look at creating a podcast. And I have a I have a program out there that says, why you need a podcast, and it takes you putting every step of the way, right. But the reality is, is that if you want to get the most out of something, have multiple touchpoints, and an engagement, that that you can offer to your prospects, your customers, whatever it might be, bring life back to a blog. There's no better way. There's no better way of being able to do that. Yes, yes, there's a lot of podcasts out there. What we do at industrial talk is we we recognize that there is this fragmentation that exists out there, right, there is podcast over here, podcast over there, and so on and so forth, great content, they're great content, their solutions here, right? What do we do? Well, I'm I'm, I'm in a game of consolidating that I'm in the game of trying to bring all this great thinking together so that the industry, the community, the ecosystem, has a place to go and says, I want to know about cybersecurity. From a trusted individual, right, they're easy, right? And because typical topics tend to be very niche, a, you know, it's it's, the reality is you tap out the opportunities there. So you need a community to be able to be a part of flight information, to be able to be impactful. And have your dog God message be heard. He got to have it heard, right. It's got to people got to listen to if they don't like, does a tree make a sound when it falls in the forest? If you're not there? I don't hear it. I'll hear it right now. The same thing exists with your voice. You got to do it. And we'll talk a little bit about but I just tell you just go out to the well, this podcast and other podcasts will say why do you need to do a podcast? You got to do it. You got to figure it out. Contact me. I'm on I'm on a dock on book I am. I'm warm and fuzzy and cuddly. Maybe I can be more cuddling anyway. Alright, let's get going. So what's interesting and had a great conversation with Prith. And what's interesting is the the ability Yes, we can collect data, it's all good. Click, click, click, click Collect. But what about that simulation component? Right? It's great. Got all that data? Let's simulate what's taking place what simulate what might happen or whatever, and be able to, without a doubt, begin to converge the data and simulation into a true cogent response or information on when you need to perform maintenance, perform whatever corrective action, whatever it might be. Simulation is, it was great talking to Perez because he's you could tell he's pretty passionate about the whole thing and rightly so. Rightly so. Alright, let's get cracking. You don't want to hear me a moron. Here's Prith talking about digital twin but really simulation enjoy. Welcome to industrial talk. Thank you very much. Broadcasting from Palo Alto. That's where he is coming from. If you're out on the video, you'll see that there's plenty of sunshine happening there. Anyway, how you doing?</p>
<p>08:51</p>
<p>They're very good. Thank you very much, Scott for having me.</p>
<p>08:54</p>
<p>I'm excited about this conversation. Okay, listeners, we're gonna be talking digital twin. And you're saying Scott, I want to talk? Yes, you do you want to talk digital twin. But more importantly, I think Perth is going to bring a wealth of knowledge that you're just going to be dazzled by man. I know he is. So brief before we get going give us a little sort of 411 a background on who Perth is.</p>
<p>09:15</p>
<p>Sure so. So I'm Prith GMs Chief Technology Officer at ANSYS. ANSYS is a modeling and simulation company. We are a company of about $2 billion in revenue 5000 employees we help provide solutions to our customers in terms of when they are trying to design products. We enable them to design develop the most amazing products in areas such as automotive, or aircraft, aerospace, or manufacturing energy and so on. So that's what MCs does and my role as Chief Technology Officer is to set the long term technology strategy for the company around areas is AI machine learning high performance computing? digital twins?</p>
<p>10:03</p>
<p>Um, so you just you just threw out a hyper comment. What was that?</p>
<p>10:10</p>
<p>High Performance Computing high performance?</p>
<p>10:12</p>
<p>Oh, yeah. Yeah, I'd like that. See, you're you. You're sitting in the seat where a lot of people want to sit just because you get exposed. I mean, you must see a lot of innovation just coming. I mean, just constantly evaluating looking. You having a conversation around innovation and the impact it has on industry, society. I mean, it's pretty cool. You're living a dream, you have the</p>
<p>10:39</p>
<p>most fun job at MCs, I'll tell you, I, we have 45,000 customers. Every day, I talk to sort of CTOs of different customers across different verticals from aerospace. Like today, I had a meeting with a CTO of a medical device company yesterday, I remain meeting with a 5g company. So I'm learning about the sort of the future trends in these different verticals. And then from my own team members, right, I get to learn about the newest coolest technologies of AI machine learning applied to simulation or high performance computing, or digital twins or, or prime meshing, it is a fun job. And yet, here's</p>
<p>11:18</p>
<p>it and I've never seen it. So there's, there's, there's such a speed of velocity that's happening out there. And it's, it's, it's, it's exciting. But man you are, that's pretty cool. So let's start like diving into that. Let's dive into digital twin. Now, for the listeners out there, give us a little just what is a digital twin, and then we're gonna go into some of the challenges and opportunities that exist within that technology.</p>
<p>11:46</p>
<p>Absolutely. So in digital twin is a virtual replica of a physical asset. So let's say you have a jet engine of a plane, right. And that jet engine originally gets designed in a CAD tool, right? You say here is an engine, he has all these blades, and so on, and you design that jet engine on a CAD tool, then you actually manufacture that jet engineering gets installed on a United Airlines plane and this jet engines flying around. And so right, that is a particular jet engine, now you try to make a model of that engine. And oftentimes, people confuse, oh, you have a simulation model of the engine, that's a digital twin. That's not that is just part of it. So a model of a physical asset, like a jet engine, is one thing. The other thing is there has to be two way information flow between that physical asset, the jet engine, and the model. And that's what makes it a digital twin. So you have the jet engine, you put sensors on a jet engine, right, and you have you collect all those data for the sensors, you upload to the cloud, or whatever you are pulling that information. And using that data that you have from that jet engine, you try to make the model of the jet engine, as accurate as you can write with respect to what is in the real thing. So it's like a virtual replica. So I'm praying, I have a model of it. And this model of it keeps getting updates right here is with really excited, so the excitement level is going going there, right? Bridge temperature is what 98.4 Right? So it's constantly measuring what is happening on the real asset, and updating the model at the same time. So a digital twin is not a model of a jet engine. It's a model of a particular personalized model of that particular jet engine. Right? And how that is going on in time. So this is something that NASA used many many years ago when if you have seen the Apollo 13 The wonderful thing sort of the the picture that the movie about Apollo 13 Right when that that Apollo 13 had an accident, right? Yeah, people in NASA in Houston, right? Hey, Houston, listen to his to Right. Um, those engineers at NASA actually built a digital twin of Apollo 13. And he said, Oh, if you do these things will happen. So essentially the, of what was happening and sent all the instructions to the astronauts, and that's how they got in there. So she</p>
<p>14:24</p>
<p>did that. You just brought it to it. And I guarantee a lot of people are listening is like, yeah, Apollo 13. I remember him sitting in the capsule, switching and doing everything and making sure the amperage didn't, you know, whatever it was, whatever that target was Do this, do this do this. But that was that makes</p>
<p>14:41</p>
<p>complete sense. What was happening in Houston, right? Yes, a physical asset out there in space. And they had a model in Houston. And essentially all these scientists were trying to do stuff. What if this happened, this will blow up. They said okay, this would work. And they send those instructions and that's how the astronauts are brought back. So Go digital twin back in so long ago, right in the in a but essentially, the digital twin technology has come a long way since. But that's what digital twins are. It's a model of a physical asset with Two Way information flow between the user and the model.</p>
<p>15:19</p>
<p>And why is that important? It just gives me the individual able to look at the, the, the the characteristic of that asset that that real asset in a digital environment and see what's happening. And then I can I can, I can tactically move forward in some decision making or whatever it might be.</p>
<p>15:41</p>
<p>nicely. So let me give you an example. So we, we all rotate tires in our cars, right? We rotate tires every 5000 kilometers, miles. Why is that because all the tire companies have seen statistically, if you drive your tire out on a normal road, normally normal driving, your tire will wear this much any and this is going to happen. Except if it breaks driving crazily on us 101 in Santa Fe with lots of I probably need to rotate my tire every 3000 miles, right. So that's personalized driving. So you take the statistics of all possible cars, all possible drivers. And that sounds people say you should change your oil every 20 10,000 miles and changes. That's called preventive maintenance. Right? So you Why do you do preventive maintenance, you replace your oil, replace your tire, etc. So that your tire does not burn your engine doesn't conk out in the world of so there is this preventive maintenance that people do Now imagine if you could predict exactly when that engine would come. So just the day before you replace the oil, that would save a lot of money yet question is can you predict accurate? Yes, see, and that's what the digital twin comes. So the what the digital twin does is you have the physical asset, the engine or a car or medical device or whatever, right? And you are monitoring it and you are getting real time information, as opes is about to fall sick. So we humans, we fall sick, right? Before we fall really sick, you get a temperature, you can oh my day, I'm feeling really lousy, I'm having an A. So those are signal area about a false and then when you get one or three temperature you are boom, right? So imagine if you could sense things around you, you could do predictive analytics. And that would be huge. Because suppose you have the data center for Google or Amazon, imagine that, that data center going down, that would create tremendous waste, right? Five minutes of downtime on Google, or Amazon would be hundreds of millions of dollars of thing waste, right? If a power grid goes down lectricity goes on tremendous waste. So people in these essential industries, there are critical infrastructure assets, they don't want them to go down. So what they do is they try to predict when this is going to fail, and before it fails, do the corrective action. So the real deal here is can I predicted accurately</p>
<p>18:18</p>
<p>that even see that is because I lived that right? I was in that world, I was in the world of maintenance. And when you spend a maintenance dollar up here on the financials, it's $1 Down on the bottom, right. And if you could sweat the asset, and sweat it in such a way that you know when to perform that maintenance before it catastrophically fails. I've saved that much time, that much money. It's and you don't have a catastrophic failure that could put you out for who knows how long you know, whatever it is, how do we get there prep? There's that we've been having that conversation, people understand the value of that predictive capability. When do we really start to see it happening commercially?</p>
<p>19:14</p>
<p>So I will actually tell you sort of the first the technical challenges then the business challenges so the word again, again, there's this thing called the Digital dream consortium that I am a part of and there are some founding members I Microsoft and GE and handsome so right so I've been in this business for for some time now I've sort of lifted and so on or prior to MCs I did not tell you. I used to be CTO at ABB CTS right electric and when I was on those companies, I was helping build digital twins of the assets of ABB and Schneider Electric right so they have a transformer for ABB. You collect all the data right from sensors and you just by collecting data, you try to build a digital model of that transformer in the normal business havior and the apps as soon as it starts getting signals of abnormal behavior is out bad things are happening. Shut it down. Right? So the most of the world uses digital twins based on data analytics alone, right? So yeah. And they collect lots and lots of data, right sort of</p>
<p>20:18</p>
<p>tsunami, tsunami</p>
<p>20:21</p>
<p>of data from those data. They I mean, they use AI machine learning techniques. i The older the world knows about AI machine learning you you train those, sort of these, these convolutional neural network, CNN models of the 60s neural network. So there's a lot of work that people have done in this community using AI, ml, CNN, etc, to build these digital these digital twins based on analytics alone. Now, when I was at ABB, and Schneider Electric, we used to do all those things. And we found that you know what, it was not that accurate. So, yeah, it said, 70% accurate. So he said, Well, 70% is pretty good. You have a million dollar asset, you're 70% accurate means you made a 30% mistake. 30% mistake is $300,000.</p>
<p>21:05</p>
<p>That's, that's a lot of money. That's</p>
<p>21:09</p>
<p>a lot of money. So this is what the challenge was. So in the industry, people said, Oh, if you did pure analytics, right, it's not doesn't look good, does not always work. Now. Analytics works in cases, where you have enough data on the use case you're looking for, right? So four frequently occurring events, data and this goes well, for infrequent events, you cannot predict it, let me give you a very bad example. Space Shuttle Challenger exploring how many times has a space shuttle extended once. So you can get all kinds of data on space shuttles based on and so on, he would never be able to predict when that space shuttle would explode, right. So that is an infrequent event. So when an event is happening all the time, right? You have little things that are little non bolts or whatever, there are sort of breaking down in a in a this thing. frequently occurring events, a IML is great at catching infrequent events, you cannot go there. So this was my aha moment. Oh, okay. So what can we do? Therefore simulation, so now all around us, is governed by Singlish. governed by the laws of physics, which get modeled really, really accurate. Let's imagine you have a bridge. And you're trying to predict when that bridge will collapse, right? So that you can shut down the road, right? So you put all kinds of sensors on the bridge? And you say, hey, is there a crack on the bridge or not? So first of all, you can say, How long do bridges last 30 years. So he said, predict preventive maintenance on the bridge every 30 years, every 30 years, you go and fix the bridge or whatever. That's the preventive maintenance way. The IoT way is to put sensors on the bridge to see is there a crack on the bridge or not? Right? So let's imagine that there are cracks on the bridge, I said, Here is a crack that is 12 inches long today. Now you have no idea where that crack would go next week. Aha. But if you had simulation using say structural analysis, finite element analysis with ANSYS tools, I am telling you, Scott, I can predict with 1000 cars going on the road with this kind of speed and so on, what is the stress sprayed on the bridge? And if and if there's a crack that is with steel pillars and so on with is 12 inches, I am predicting through simulation that this crack will grow to 18 inches in a month through simulation.</p>
<p>23:52</p>
<p>So if I did that through simulation remand as I said it pure simulation, I would say this crack which has 12 inches long images tomorrow 44 inches at 36 inches in the crack, I will predict through simulation alone that the bridge will crack in a month. And that is a prediction. Through simulation alone, we have found out that the accuracy of this 70% goes up to 90%. No way. Okay, so now you have this million dollar part with physics based simulation. We have a tool called Twin builder, we were able to increase it from 70 to 80% over 90%. So that million dollar part your waist is now only 100,000. Here's the only 100,000 and still adorable. So that's where we have this aha moment Right? Where we said let's do hybrid digital twins. Let's combine that data analytics with the physics so now I'm going to bring it together whether example, here is this bridge, we had a track we had a crack which is 12 inches long, right to data. I measured it through to data analytics Right. And I predicted it will be 18 inches long a month from now. But a month from now I take the measurement, and the crack actually was only 60 meters long. So my simulation model was making a prediction, it was going too fast. So my data is a go slow, so it goes slow. Or, for example, that actual measured crack was 24 inches long. So that means my simulation was going slower. So by getting a, a updated information from that, that's why I say remember that the two way information flow, I pulled data from the bridge about the size of the crack. And I made my simulation model more accurate, synchronized with the real thing. So as I change the rate of crack growth, right, instead of making it 18 inches, I cracked it to eight, six inches, or 24 inches, whatever is going on the next month, when I read it, I will be a little more accurate. I'll say it should be 32 inches. And next time I say no, it should be 31. Oh, so it slowed down even more. So through this hybrid approach with a combination of data analytics, and simulation. Scott, we have shown data that the accuracy goes to 99%.</p>
<p>26:18</p>
<p>No way. Dan can, can you because this, this is just cool stuff. Don't get me wrong. I think this is cool stuff. Can you take that bridge analogy and you're you're you're honing, you're tweaking? You're you're zooming in on accuracy by data and simulations, and you bring it all together? Can you take that and say, Alright, this is it. This this bridge is in Texas, let's go to, you know, Florida, and and sort of take that learning that, that that simulation and apply it. And again, yes, tweak, tweak, tweak different weather patterns, a little bit more speed of the cars, whatever it might be, but be able to use it there too, as well. Absolutely. And</p>
<p>27:05</p>
<p>so just like sort of just the AI to like Siri, right, your your, your little tool. I mean, if I saw Siri, when it listened to you, Scott, you have an American accent, I have an Indian accent. But Siri, after listening to me for a month, it gets pretty good, right? When I say go do this, I mean, so the machine learning things get better and better, the more data it gets too similar is hybrid digital twin get. So there is something you can do with simulation with this basic version. But the more data you give, the better the model becomes. And this is sort of the state of digital twins that we are I am seeing from from ANSYS. And I'm talking to lots of lots of customers across different verticals, we have got sort of applications in industrial flow networks, working with oil and gas companies, applications in in, in electrification, with battery systems, and so on applications in HVAC, and buildings and so on tremendous opportunities across all verticals,</p>
<p>28:05</p>
<p>where does it end? And when I say that, let's say I am, I'm at 90% accuracy, I can measure it, I've looked at it my simulation, Mike data on there, and I'm tweaking, and then I put more time, energy and effort, I'm at 95, and so on and so forth. There's a point where it's like, Okay, we're good, we're good. And any any additional incremental benefit is just like, minuscule.</p>
<p>28:31</p>
<p>Yeah. And so that is sort of it is the law of diminishing returns, right? You plot a graph, and you see keep seeing, making chimey, at some point is flattening out. And so it really depends, right? For that particular engine, or wage or flow network, or valves or whatever, when you see the law of diminishing returns, you're not really getting incremental stuff, right? You sort of stop there like that, that's, that's what we have done.</p>
<p>28:58</p>
<p>And and, wow, it the applications are quite frankly, endless, because you get it to you get it to the point where let's say it's a motor, right? You do the same thing data simulate and and I and your analogy of Apollo 13, I see a guy in a capsule running a simulation, trying to get it just right. The same thing exists, you could be on that asset, no pump, motor, whatever it is, but you can apply it and it might be different in Texas as it is in Maine, right is because of the different weather whatever it might be different application. But</p>
<p>29:35</p>
<p>absolutely, yes. Now, let me tell you, I talked about physical assets. But you and I we are not we are not just physical asset. We are humans. Right. So let me talk about the opportunity of digital twins in the healthcare industry, right. So inside our body's most complicated organ, the human heart inside the heart, right you have a sort of this dielectrics signals that pump, right that generate the signals 3070 times a minute, right? So in response to electrical signals, the muscle heart muscles contract. So when the heart muscle contract, the atrium, the blood flows from the atrium to the ventricle, and then the ventricle for this thing, and the valves open up. And so it's just most complicated organ in the human body. Guess what I mean, ultimately, those human models are modeled by physics, right, there's electrophysiology, there's mechanics, there's fluid flow. So we are dancers have actually model the human heart. Now, there is a generic human heart that you can model and you can say, Okay, this is what is going on, we can also model treats human heart with as arrhythmia, right, and I have an irregular heartbeat problem. So it goes into a doctor takes an MRI scan, CT scan, whatever of the heart, and He measures all those things. And for prints specific heart, we can come up with well, if I have a B or whatever you can do that things you can do heart surgery or so on. Right? The other thing is, I mean, you can put in a implant, right? A pacemaker, right? So how will this pacemaker from a company like Medtronic interact with my heart, right? So a Medtronic company, that battery will have to do clinical trials of all kinds of pacemakers, and all kinds of patients and so on, right? But through a digital twin, of a human heart, right? You can create all these different models, and essentially, shorten that time compress it big time, or for trials of a pacemaker, right? And if so, that's kind of where we are heading, we are headed in terms of what is called in silico. Trials, right? Computer based simulations of 1000s of patients. I mean, the future is amazing.</p>
<p>31:56</p>
<p>Ah, see, see that that delivers, that deliver solutions, faster? Health, whatever, the health side, I just didn't even think about, but you're absolutely right. Create a little digital twin, correct. And you can run simulations, but it's, it's individually based, right? It's your heart. My heart is different than yours.</p>
<p>32:19</p>
<p>Like Fitbit, right? The Fitbit is collecting. Exactly you ever saw collecting data on you, Scott? 24/7. So imagine if your doctor had a model of Scott, sitting inside, right, and he's collecting all this data, right? And God bless them use my example, right print a model of prey, and just before previous about to have a heart attack, right, that doctor just two hours before gets to know a signal Hey, there's this the signals are going in the wrong direction previous governor calls of the ambulance and sends an alert before he has a look at them if the value of them</p>
<p>33:00</p>
<p>Yeah, yeah, that's that's cool stuff, my friend. Yeah. Why? What's what's, what's the, you know, the roadblocks? I mean, this is all good stuff. Let's make it happen today. Let's let's make it happen tomorrow. Let's put it that way.</p>
<p>33:15</p>
<p>As you know, Scott, I serve on the advisory board of the IoT solutions World Congress. In fact, we have a conference coming up in May of of this year, right.</p>
<p>33:26</p>
<p>And I put that on your calendars listeners big time.</p>
<p>33:30</p>
<p>I serve on the digital twin Consortium, and still there, this, it's a more than 300 members in this consortium and so on. So people are are excited about the potential of digital twins in different verticals, in manufacturing, in factories, in industry, for Dotto and so on so forth. The thing is got that shiny toy looks like a shiny toy. Oh, you have fantastic possibilities, right? But when you start actually pulling it together, right? You have to collect all this data and so on, and does it work in all the time and so on? So many customers are saying, oh, you know, I like the shiny toy. Let me use the shiny toy in a proof of concept. So you do a proof of concept number one, you waste like three, four or five months, maybe $100 million project and so on the like this. Oh, let's try this other games. Right. There's two POC number two then POC number three. So so people in this our Digital Consortium talk about the POC, Purgatory right. Before moving to scalable systems. So the digital twin thing is they going through this sort of inflection point where it is a lot of promise, but it has not quite seen scalable value across all industries in all opportunity. And that is I think what the business challenges today,</p>
<p>34:53</p>
<p>I agree with you, but it's gonna happen. It's gonna happen it's gonna be in commercial use. It's</p>
<p>35:02</p>
<p>like a $26 billion market by 2025. So yeah, it is going to happen is about a couple of billion, but it will happen.</p>
<p>35:11</p>
<p>It makes sense, right? There's no, I mean, it makes sense. You got to do something like that. That's make far right. We're gonna have to wrap it up. I hate to because I enjoy this conversation. How do people get ahold of your prep?</p>
<p>35:24</p>
<p>So they can contact me at my answers email address Prith.Banerjee at PRI th got Bannerjee ba NERJE. App. ansys.com. That's a NSY. Yes. Yeah, you can search me on LinkedIn, at LinkedIn Dash Grip Banerjee, or a Twitter at Big Banerjee.</p>
<p>35:53</p>
<p>Alright, listeners, you don't have to worry about it. I'm going to have it all out in industrial talk, you'll be able to get a hold of this. This incredible professionals with no problem and don't come to me then Sen. Scott, I can't get a hold for it. You're lying. You're lying out there. Just don't do that. All right, Fred, you were absolutely spectacular. Yeah, you your energy's gone. It's exciting. I love watching you just get all giddy about this stuff, man. It's cool stuff. Good job. Your job is to be a</p>
<p>36:19</p>
<p>professor for 20 years. Really? Yeah,</p>
<p>36:22</p>
<p>that's a hard job, by the way.</p>
<p>36:23</p>
<p>Oh, that's where I, I learned how to help lecture.</p>
<p>36:28</p>
<p>Wonderful, wonderful. All right, listeners. We're gonna wrap it up on the other side. Once again, we'll have all the contact information for prep, and then some. So stay tuned.</p>
<p>36:36</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>36:45</p>
<p>All right, thank you very much for joining. Once again, industrial talk. Thank you. Thank you very much for saying yes. And being on industrial talk. Love the conversation. You listeners need to reach out to prif go out to a stat guard go out to LinkedIn, you will not be disappointed or go to industrial talk, find the link, reach out to him. You need trusted professionals that are at the forefront of thinking through all of this Firth is one of them, reach out, do not hesitate to do that. All right. I'm going to continue to challenge you once again. That is are you getting the most out of the bar. The bottom line is we need you. You need to be involved. You need to have that business of resiliency and you need to do a podcast. You need to create one you need to figure it out. Again, go out to industrial talk. I'll give you the step by step everything you need right there right now. No excuse you need to be a part of that. Alright. People Be bold, be brave, dare greatly hang out with people that are bold, brave and daring, greatly industries full of it. You're going to change the world. Thank you. Once again, we're going to have another great conversation right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/prith-banerjee-ansys/">Prith Banerjee with Ansys</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/prith-banerjee-ansys/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/1408a95b-677d-483f-8b1e-9b9ec95e9807/prith-banerjee-interview.mp3" length="54606959" type="audio/mpeg" />

			</item>
		<item>
		<title>Ephraim Machtinger with Fortive</title>
		<link>https://industrialtalk.com/episodes/ephraim-machtinger-fortive/</link>
					<comments>https://industrialtalk.com/episodes/ephraim-machtinger-fortive/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 24 Feb 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/ephraim-machtinger-with-fortive</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Ephraim Machtinger, Digital Product Leader at Fortive about "The Positive Impact to Industry through AI and Data Analytics".  Get the answers to your "AI" questions along with Ephraim's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ephraim-machtinger-fortive/">Ephraim Machtinger with Fortive</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d046de26-6368-44db-8c92-ab20d68e99a2"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Ephraim Machtinger</strong><strong>, </strong>Digital Product Leader at Fortive about <b>&#8220;The Positive Impact to Industry through AI and Data Analytics&#8221;</b>.  Get the answers to your &#8220;AI&#8221; questions along with Ephraim's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>EPHRAIM MACHTINGER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ephraimmachtinger/" target="_blank" rel="noopener">https://www.linkedin.com/in/ephraimmachtinger/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/fortive/" target="_blank" rel="noopener">https://www.linkedin.com/company/fortive/</a></p>
<p><strong>Company Website: </strong><a href="https://www.fortive.com/" target="_blank" rel="noopener">https://www.fortive.com/</a></p>
<h2>SPONSORS:</h2>
<p><strong>Accruent:</strong>  <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a></p>
<p><strong>Fluke Reliability: </strong> <a href="https://www.fluke.com/en-us/products/connected-reliability" target="_blank" rel="noopener">https://www.fluke.com/en-us/products/connected-reliability</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ephraim Machtinger with Fortive" width="500" height="281" src="https://www.youtube.com/embed/7QpIp3vEX9w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>ai, data analytics, industrial, people, fortive, reliability, bigdata, machine, problem, business, 29th annual, Fluke, Accruent, fleet, solve, headwind, conversation, called, build, manage, talk</p>
<p>00:00</p>
<p>On this episode of industrial talk, we are broadcasting live from the 29th annual SMRP conference in St. Louis. fantastic venue fantastic event. And we are brought to you by Accruent and Fluke Reliability. Let's get cracking with the interview.</p>
<p>00:21</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right.</p>
<p>00:39</p>
<p>You're welcome. Welcome. And oh, yeah, welcome to industrial talk. We are broadcasting live from the 29th annual SMRP conference here in St. Louis, Missouri. Absolutely incredible venue with wonderful people. And I mean, when you start talking about the leaders in reliability and asset management and in maintenance, they are here from all around the world. It is a wonderful event. I also want to say thank you to Accruent and Fluke Reliability for sponsoring industrial talk. So I, I zip out here and I've got the the website and this is a statement that I just love with Fluke Reliability, provide maintenance and reliability professionals the data to do the job asset by asset wherever they are. Yes, yes. And yes. And then of course, with Accruent, we're talking about gain the insights to transform how your organization manages its physical resources. That is what today's game is all about. That is what we do here. And that's what SMRP And that's what Fluke and Accruent is all Accruent. A current effort a crew and crew and see. See, thank you. There's another one right there. That's a crew and he because he's with Fordham he knows how to sound. Yeah, you better not not me, you know, a crew it anyway. Hey, thank you for joining. Yeah, no problem. It's good. It's it's it's good to have a conversation with somebody from Fordham, which is the parent company, which is the mothership of both a current Fluke reliability to as well you go, Hey, we're going to be talking AI here digital transformation. But before we get into that conversation, because that's an important conversation. Let's talk a little bit about who you are a little background. It was a little 411 on who you're</p>
<p>02:27</p>
<p>sure so I'm originally from Canada. I grew up in Toronto. Oh,</p>
<p>02:33</p>
<p>just dropped. All my my parents grew up in Hamilton gas. And all my family lives in Burlington all of that area.</p>
<p>02:41</p>
<p>Wow. There we go. That's amazing. I don't need to say anymore. No, no.</p>
<p>02:45</p>
<p>Did you go Sudbury? Yeah, no, no,</p>
<p>02:48</p>
<p>I know of it. But I see the girl is probably the this guy. You</p>
<p>02:52</p>
<p>got to see the big nickel</p>
<p>02:56</p>
<p>but yeah, I I got into mechanical engineering as an undergrad, Major. Where'd you go to school, University of Toronto. Okay. And not McMaster, not McMaster, not anywhere else. And it was just because they their internship program was one year of continuous interning in one company, which was exciting rather than doing four months coops was pretty good. But I got into engineering actually, because I wanted to design rollercoasters, that wasn't that's my passion as a childhood, you see it out to build a huge automated roller coasters in my basement, still go to parks all over the country. That was the plan. And things kind of changed a little bit after I after I got into university. And, you know, I really got excited about industrial operations, just really designing big complicated systems, which really goes there's are that are interdisciplinary, require electrical, mechanical, engineering, etc. And, you know, I first had an interview with a oil and gas company after I graduated, which is called Suncor Energy. Biggest one in Canada. Yeah. So familiar with it, and went to go work in in maintenance planning and scheduling out in Fort McMurray for the huge cat 797. Yeah. And commodity 930 trucks example of very large, huge machines. And</p>
<p>04:16</p>
<p>that's that was that oil sands?</p>
<p>04:18</p>
<p>That was oil sands. Yeah, yeah. So we were, you know, that all supports the surface mining operation. And I did that for about a year and a half. And at that time, I was really excited to at this point, go back to GE where had done that one year internship at U of T. And I only wanted to do this rotational Leadership Program, which is called Oh MLP for operations management. And that was the first time in 2014, they brought it to Canada from the US. And I was part of the initial group with some friends of mine that were also interns and so I left and joined that program. And you know, that was a whirlwind of six months rotations in the oil and gas business of GE in the transportation business. And that was doing everything from lean manufacturing supply chain sourcing operations, supervision, and all that. And then I finished and stayed with GE transportation. And that's kind of where I started moving into the analytics side, because they have a very big program around. Analytics coming from fleets of locomotives, and they sell that as a service. By</p>
<p>05:19</p>
<p>the way, if you ever get put this on your bucket list, just look at a locomotive. There's some serious stuff. There's various serious tech</p>
<p>05:28</p>
<p>100 Is that a lot of it's pretty old. But</p>
<p>05:33</p>
<p>I remember I was able to get a tour of an engine.</p>
<p>05:38</p>
<p>Are you kidding me? Oh, yeah. Yeah, try standing next to one when it's running. It's just like, like, it's really It's powerful.</p>
<p>05:45</p>
<p>It's powerful.</p>
<p>05:48</p>
<p>But, but yeah, so I was I was working actually, out of our major customer CP rails office, I was the only GE person in their office managing that diagnostic program for their fleet of 600 plus locomotives. So we're really trying to crunch all that data and figure out what programs can we run for them to improve reliability the fleet and solve systemic issues, as well as identify them before, you know, before some catastrophic issue affecting the fleet. So I was there for about nine months. And, you know, I kind of fell a little bit of an island being just kind of myself and GE and the customer. I was like, where do we go from here. And I started, you know, looking for grad school programs and came across one at MIT, which was called leaders for global operations. And that basically fuse two degrees with which is an MBA and masters in engineering and obviously, pick your discipline. And it was right away, I was like, that's the place I gotta go. This is exactly me. I love operations. I don't want to leave that. But I want to take it to the next level, and explore emerging technologies in the field. And just, you know, be around like minded folks like yourself.</p>
<p>06:55</p>
<p>Yeah, I think that that whole conversation about emergent technologies that that digital transformation, journey, whatever that looks like that industry, for Dotto, it's just ripe with interesting solutions and conversations now, I was still in your, in your resume of who you are. The fact that we're going to talk about AI, where did you get that data analytics, that AI skill set?</p>
<p>07:23</p>
<p>Yeah, actually started in grad school. When I got to MIT, I had no AI background before. I mean, you know, strong in data analysis, but the field really was emerging at that time, and becoming popularized. And by the time I got to grad school, it was full blown. You know, there's the leading edge of research. So you can get exposure, you know, to the fundamentals, the math behind it all the way up to applications to all the startups that are leveraging AI in different ways. And it was just, you know, from nothing to complete immersion</p>
<p>07:56</p>
<p>over that two year period is a i, the way I look at it today versus the way it appears to be going or headed or, or the thought leaders are taking it isn't AI sort of this data, data analytic machine that creates parameters today, where if it's outside here, these are good parameters, anything outside of those parameters, bad got to do something. There will be a point where there is this sort of level of machine learning, but is is AI sort of at that level right now, where are we at?</p>
<p>08:29</p>
<p>Yeah, I mean, that's, that's what you described as pretty much how AI is applied in most situations where you need to learn a set of parameters that ultimately characterize the problem that you're trying to solve those parameters may not make intuitive sense. And that's part of the explain ability challenge. But ultimately, they can be used to generalize a problem. And then they can make predictions based on the data that you've been presented. So ultimately, it's really just a much more complex optimization problem. I always like to explain it as you have kind of a linear regression as the simplest kind of optimization problem that most people know fitting a line to a bunch of points and then making a prediction. And AI really does that in a nonlinear space. That's very hard to visualize.</p>
<p>09:17</p>
<p>Is that the headwind? Because when we start talking about AI, there's a number of questions that come up, one, it's going to take my job, I don't think that I think it's going to make your job better. I think it's going to address maybe some more mundane type of tasks that are currently being done. I think it's a it's a it's a positive, but there still is headwind of organizations and companies listening to thought and for lack of a better term hype like it's going to solve problems is going to do everything it's got to be everything versus what what it can do what is meaningful what what do you see it what's what's the main headwind?</p>
<p>09:58</p>
<p>Well, you know, think that like many kinds of technological, big technological changes in history, it's, you know, that hasn't kind of materialized right? When you think about the interstate highways being built in the US, a lot of people who were, you know, drunk driving carriages or cars for other people, and made a living off of that on doing short distances, thought they were out of a job. And after the highways were built, you know, all these other businesses started springing up in places that you couldn't access before. And that stimulated a new wave of growth granted some pain in between. And the same thing will happen with AI, but it most certainly won't replace people, they have to be augmented by people who can do higher level cognitive tasks, that AI today is just not built to solve. AI is very good at solving prescriptive, well defined tasks. But ultimately, there's still a level of interpretation and other processes around that, where the AI is used and deployed that have to be coordinated and worked on by humans.</p>
<p>10:56</p>
<p>The the AI in general has, is already in commercial use, in whatever capacity and and what comes to mind is how I'll say it, Facebook knows that I like watches, or whatever it might be. And then all of a sudden, lo and behold, I get watches on my stream, whatever it is, that is from my perspective, a function of AI saying, I see that guy's interest or, and I'm going to give more give and make it easier for me to see it. Yeah. In the industrial space, do you find where do we in this continuum? Where do we where do we stand from an industrial perspective?</p>
<p>11:42</p>
<p>Well, the I think what the industrial space, it's a, you're looking at different class of AI problems, right, and a lot of what you're describing, it's recommendation problems, and it's very well suited to e commerce, when you're trying to buy things. In the industrial space, it's a lot of time series data that you're dealing with. And so rather than make recommendations about what to purchase, or what to do, you're you're trying to diagnose or detect that something has occurred or is about to occur. And it's, it's a lot more, I would say, technically challenging problem, especially when you're dealing with the kinds of signals that you're gonna get in an industrial context, much more complex than, say, an E commerce</p>
<p>12:23</p>
<p>scene, it is that complexity that always sort of overwhelms me, because you're absolutely right. If I have an asset that's out in the field, I have a device on that asset, IoT, IoT, whatever, whatever the device is, it's collecting data, it's sending it to some sort of edge solution into the cloud. And that's where we're trained in and hopefully, be able to, maybe have some sort of computing capability at the edge to say, that's, that's dummy data, or whatever that data we don't care about that data we don't care about, we want to let this data go through. And it's, it's an interesting, it's just for that pump. There's another pump, yeah, there's another motor, and each one has specific data that is meaningful for it. And it even gets down to probably to have a pump a is same as pump B, but the performance is just different. Exactly. And you're gonna have to constantly manage that to come up with meaningful tactical, right provision,</p>
<p>13:24</p>
<p>and you have decisions to make, right when when it comes down to doing the number crunching and analysis. You know, some techniques tried to generalize over similar machines, but operating in different environments, and figuring out how to, you know, provide Accruent diagnoses, irrespective of the environment they operate in, which is very challenging, but very useful if you can do that. And then others treat as you said, the machine is all unique, which they are they have their own data streams, even if they're identical machines, and they build systems around each machine. But now you have to be able to do something that scales very quickly across a number of machines, because you don't have the time and resources to do have a complex conditioning and training process for every single machine. Yeah,</p>
<p>14:10</p>
<p>it's it. But but but it has benefits. Right? Can you explain a little bit about the benefits of where you're going with AI and that sort of digital transformation journey? What Why is it so important?</p>
<p>14:27</p>
<p>I think broadly speaking, what you're seeing in the marketplace is a lot of concentration of companies, right? A lot of the big tech giants are ones that come to mind. Yep. And simply the way that that's been abled is through digital business models. Digital Business models have effectively reduced the incremental cost of delivering value to a customer to zero. So if you're Amazon, what's the cost of serving a new customer? Zero. I don't have to build a product. I don't have to ship anything. Nothing, they they just, you know, provide some additional data flow back to in front of my, my site. And that's about it. And so the the, that lack of any cost, but also the scalability, that digital networks offer is amazing. And it's what's allowed this concentration to happen. And so, you know, when you're saying why digital transformation is so important, what you're trying to do is unlock that scalability that is very, very hard to achieve. If you're a traditional industrial business, if you're a traditional industrial business, the organization starts to get very complex as you grow. Right? Imagine GE at its prime had hundreds of 1000s of employees trying to coordinate all these businesses. I mean, Amazon has maybe less than 100,000 full time staffers, and I mean, the scale and footprint of Amazon is far bigger than GE ever was.</p>
<p>15:52</p>
<p>So that is what that is an absolutely rock, rock solid analogy. I had a conversation that Amazon, their plan, and I spoke to the Amiga 4000 delivery sites, whatever it is, next year, building them. Yep, exactly. Come on, I know except to say, no previous,</p>
<p>16:19</p>
<p>you know, in a previous system of managing your business without being able to leverage data assets, that would be extremely complex.</p>
<p>16:28</p>
<p>I wouldn't even know what you could write. But now they do share. That's a great example. Absolutely a great example. So I like that. And what is the what's the pushback, I see that if you're not in the game, if you're not actively in the game, if you're not feeling uncomfortable, whatever it is, and if you think it's, it's a waste of your time, you don't have the right mindset, because it isn't a waste of time. But you have to be in the game. And if you're not in the game, your competition will be in the game, and they will blow your doors off. Do you agree with that?</p>
<p>17:04</p>
<p>I definitely agree with that. I agree with that. And it's the challenges. What you see. So clearly, not everybody sees so clearly, or they do but change is very difficult, very difficult. I mean, transformation is a typically multi year process. With no clear guidebook, and no clear step by step process. And so it's scary, you know, for a lot of people to take that dive.</p>
<p>17:30</p>
<p>We, you must, whether you like it or not, you must. And I think people get distracted by the day to day tactical work that they get in the little firefights that they have to go through. How do people get a hold of you, because that's pretty cool stuff.</p>
<p>17:44</p>
<p>LinkedIn, after I'm actually on LinkedIn, I, I will have</p>
<p>17:47</p>
<p>all that contact information out on LinkedIn. So don't worry about it. If you're saying having a hard time, spelling, his last name, fear or not, it will be out there. So now though, there's no excuse for not contacting me. And I gotta reach out to you did not reach out to you.</p>
<p>18:01</p>
<p>Did you? Did you? Did I did I actually send you a message, Joe? Because Kevin said, Hey, 1130, I said it'll be there at 1130. So</p>
<p>18:10</p>
<p>sometimes it's overwhelming. I don't have an AI platform to tell me, Hey, this guy's important. You</p>
<p>18:15</p>
<p>know, I'll pay for it. If somebody can develop that as well, because like that is tough to manage.</p>
<p>18:21</p>
<p>But I'm not saying that. I likely can. Don't Don't cut me off. All right. Thank you very much for being on industrial talk. Thank you, Scott. All right. We like to also once again thank our crew it did I get it right that time perfect. crude and Fluke reliability go out to a crew and as well as Ookla. Right at reliability, see what they have out on the worldwide web, you will not be disappointed. Great company. Great people. Incredible solutions. Excellent, excellent stuff. And thank you very much for SMRP the 29th anniversary of this wonderful conference. St. Louis Missouri is the place it put this on your bucket list because this is if you're into Oh, he could be an AI man, this is the place to be if you get to be in maintenance and reliability. Boom. Make it happen. Captain, this is the event for you. So all right, we're gonna wrap it up on the other side. Do not fear we will be right back.</p>
<p>19:14</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>19:24</p>
<p>All right, his name was Ephraim. He was talking AI he is with a company called Fortive. And I'm telling you right now, right now, right this very moment, you're going to have to find trusted people to have that conversation, that digital transformation conversation and I'm telling you right now, you will not be disappointed with that from also I want to say thank you once again, to a crew and as well as Fluke reliability for sponsoring industrial talk at the 29th annual SMRP conference. Put that on your bucket list. You will not again, fantastic venue wonderful people are passionate about delivering reliability, asset management and maintenance solutions. Alright, you need to educate you need to innovate you need to collaborate without a doubt specially now connect with people like FM and others and you will change the world it's happening now. Get going, do not hesitate. Alright, we're gonna have another great interview right around the corner. So you know, stay tuned, we will be right back</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ephraim-machtinger-fortive/">Ephraim Machtinger with Fortive</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/ephraim-machtinger-fortive/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/d18cbc37-df74-45af-9cea-42af0ab23141/ephraim-machtinger-interview.mp3" length="29489327" type="audio/mpeg" />

			</item>
		<item>
		<title>Nick Haase with MaintainX</title>
		<link>https://industrialtalk.com/episodes/nick-haase-with-maintainx/</link>
					<comments>https://industrialtalk.com/episodes/nick-haase-with-maintainx/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 20 Jan 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/nick-haase-with-maintainx</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Nick Haase, Co-Founder of MaintainX about "Streamlining your maintenance and asset management by going mobile".  Get the answers to your "Maintenance Mobility" questions along with Nick's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nick-haase-with-maintainx/">Nick Haase with MaintainX</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/91d953bd-8f87-401d-ac24-642917d557cd"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Nick Haase, </strong>Co-Founder of MaintainX about <b>&#8220;Streamlining your maintenance and asset management by going mobile&#8221;</b>.  Get the answers to your &#8220;Maintenance Mobility&#8221; questions along with Nick's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>NICK HAASE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/nickhaase/" target="_blank" rel="noopener">https://www.linkedin.com/in/nickhaase/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/getmaintainx/" target="_blank" rel="noopener">https://www.linkedin.com/company/getmaintainx/</a></p>
<p><strong>Company Website: </strong><a href="https://www.getmaintainx.com/" target="_blank" rel="noopener">https://www.getmaintainx.com/</a></p>
<h2>SPONSORS:</h2>
<p><strong>Accruent:</strong>  <a href="https://www.accruent.com/" target="_blank" rel="noopener">https://www.accruent.com/</a></p>
<p><strong>Fluke Reliability: </strong> <a href="https://www.fluke.com/en-us/products/connected-reliability" target="_blank" rel="noopener">https://www.fluke.com/en-us/products/connected-reliability</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Nick Haase with MaintainX" width="500" height="281" src="https://www.youtube.com/embed/Z-I0vw83uS8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>solutions, folks, erp system, people, absolutely, data, 29th annual, industrial, maintain, companies, nick, system, interface, frontline, workforce, conversation, real, industry, clipboard, insights</p>
<p>00:00</p>
<p>On this industrial talk, we once again are on site at the 29th annual SMRP conference. In in this conversation, we're talking mobility, we're talking about asset management. We're talking about reliability, we're talking about maintenance, and all things in between. So let's get cracking.</p>
<p>00:19</p>
<p>Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's</p>
<p>00:37</p>
<p>get that's right another great interview at industrial talk. We are broadcasting live from the 29th annual SMRP conference here in St. Louis, great venue great people, you need to put this on your bucket list. If you are interested in becoming a reliability professional and maintenance professional, this is the place to be. So I guarantee you next year will be 30 I can do the math, but it is a great place for learning, education, connecting, collaborating, you name it, it's here. We also like to thank our sponsors, Accruent and Fluke Reliability. So I go out to Fluke Reliability is a website chock full of information chock full of stuff that that makes you a better professional. And always like reading this provide maintenance and reliability professionals the data to do the job asset by asset wherever they are, you can't argue with that one bit. And then if I go to Accruent website, outside of the fact that it is also a good looking website, they've got solutions, real estate facilities and asset management, gaining insights to transform how your organization manages its physical resources. Another statement that you cannot argue with both companies great people, great companies, and wonderful solutions. They make you a better professionals Most definitely. Alright, Potsie Here we go. His name is Nick Haas, right, MaintainX is the company. And we're going to talk about and really, this is sort of the semi first time we're going to talk about it. We're gonna be talking a little bit about industry for Dotto, and then some How're you doing, Nick?</p>
<p>02:17</p>
<p>I'm doing well. Thanks for having me on. Scott,</p>
<p>02:19</p>
<p>give us a little background a little bit. the who's who of Nick, what's that? What's that all</p>
<p>02:23</p>
<p>about? Yeah, absolutely. You know, I'm a, started my career in technology here and currently working on a company called MaintainX. We started this three years ago with three co founders and and we've been on a fun run, growing the team and trying to make it into this this industry and help transform the way that people do work.</p>
<p>02:41</p>
<p>Yeah, this MaintainX. It's got a great user interface. Yeah, I saw that when I was at your booth, which is pretty cool. It's it's pleasant. And it's agnostic to say agnostic to whatever enterprise system you have to train. And and and why was this important to develop a platform like MaintainX?</p>
<p>03:03</p>
<p>Absolutely. I mean, I think a lot of the data that we're not seeing in this industrial digital transformation is not is part of what's missing, is that end user data, that frontline team data. And when you think about what is that bottleneck that prevents those folks from actually, you know, coming online, and in participating in this ecosystem, it's, it's that interface is so challenging with a lot of these legacy solutions. And interfaces is difficult to use. It's clunky, it's cumbersome, doesn't work? Well, most importantly, on mobile, which is where these folks work. They're not at a desk all day.</p>
<p>03:31</p>
<p>So when you say frontline data, what do you mean by that? I mean,</p>
<p>03:35</p>
<p>the folks that are actually out turning the wrenches to folks that are actually, you know, that claim manager and below that whole organ, that org chart is currently working on their state of the art system of record right now was a clipboard, pen and paper.</p>
<p>03:48</p>
<p>Yeah. So so the way I see it, and, and it, it's been clipboard and paper forever. Just FYI. And it's interesting to recognize the fact that it does still exist out there. So give me the reason why companies are still using sort of that, that clipboard approach.</p>
<p>04:11</p>
<p>We I think there's a lot of resistance to technology solutions in this industry for, for a number of reasons. A lot of the legacy solutions that came forth, you know, during this initial air, first sprint of the digital transformation, and are really heavily focused on desktop, and our VCs. And so, you know, we have these great ERP systems that are really powerful and robust, and they don't have mobile, you know, functionality that really works well for those guys in the field. So what happens is these plant managers and these other folks who are printing these work orders and printing out the you know, the information they need those frontline workers to work on. And that's what goes on that clicker paper and then somebody comes back brings it in and, and they they type it into their system if they're real go getters but sometimes it just gets lost. Now</p>
<p>04:54</p>
<p>there's a term out there called pencil whip. Yeah, they they are very apt at pencil whipping. It's true. Yeah, then then the data looks like garbage. And then there's no real, nothing, nothing to nothing to mine. No, right. It's just, it's a mess. Yeah.</p>
<p>05:11</p>
<p>And I talked to several folks here, this, this conference alone, they're telling me, they're guys don't even print the work orders out, to tell them what to do. And they come back, and they just remember, you know, whatever meter readings, they, they think that, you know, they verbally articulate that back to the management. You know, managers are just like, we just, we have to trust that they didn't write it down, they can picture. You know, that's, it's wild,</p>
<p>05:31</p>
<p>by the way, and it's not, is it. So you have this reluctance to embrace some sort of technology, I guarantee you, they're having a conversation, we've got an ERP system, we got a real print this piece of paper on it, they just, and I'm not saying anything bad about it is just the process that they have change is always difficult. If I came to you and I said, Hey, we're really going down this whole digital transformation in this journey, IoT resetting out some devices, we want to be able to gain that insights. But I want to be able to bring it to the bring it to the floor of the frontline. Is that a difficult transition for companies to sort of go through?</p>
<p>06:12</p>
<p>I mean, change management is always, you know, there's always some challenges there, no matter what you're whatever you're trying to shift in your organization. And I think a lot of It's mind over matter, there's this resistance to thinking, Well, you know, I'm not sure like my folks can use a mobile app and their mobile device, you know, for work there, you know, there's an ageing workforce, people are afraid that those folks don't necessarily, alright, these guys aren't gonna understand how to use their iPhone, how to use a tablet. And, you know, the funny thing is, I'll talk to the same those managers, they'll say, Well, you know, who are you afraid it's not gonna be able to use this device? Or oh, you know, Jim, 60 years old over there? I don't, I'm not sure he's gonna get a handle on I was like, Well, Jim, use Facebook on his phone. He can't get him off Facebook. And yeah, it kind of helped turn the gears there and say, Jim knows how to use a mobile app just fine. And I think the challenge here is if you put something in front of him before he couldn't figure out how to use it was just wasn't well designed software.</p>
<p>07:04</p>
<p>So don't assume us old guys don't know how to do that. So I've seen</p>
<p>07:07</p>
<p>it happen. I've seen old guys that that thought they weren't gonna be able to do it flying is it's just mind.</p>
<p>07:14</p>
<p>Yeah. Because there's that that preconceived notion that technology is hard. And it's not. It's not, if I can do this whole podcast, they can hook up all this stuff. companies recognize there's a bigger market, if I can make my product simple. Absolutely. If I make it complex, nobody's gonna use it. Absolutely. And I go out of business. So, you know, do away with that. Thank you do away with that. And</p>
<p>07:37</p>
<p>the other misconception is that simplicity is, you know, leads to lack of depth or lack of functionality do and and the real secret is you just make it so that the folks who who need that functionality and that depth, they have the ability to access it. And the folks that don't you make their their workflow and their stream, you know, their experience, very simplified. Yes.</p>
<p>07:55</p>
<p>You, that's a beautiful thing. I mean, it's and, and then there's this set, then then you get the data that is truly valuable, right, and and you build on it, and you're not just getting dirty data just for the sake of pencil whipping, right? That's good. So with that set, so you got this mobile product, what type of what type of tablet do you use out there in the field?</p>
<p>08:19</p>
<p>Well, you know, we work on any Android or iOS device. So we're pretty agnostic. As far as you know, what we, we recommend a lot of our customers use, you know, I, you know, iPad tablets, other folks use Android tablets, it works really well.</p>
<p>08:32</p>
<p>In some cases, are they durable enough?</p>
<p>08:34</p>
<p>Oh, absolutely. You know, there's, there's also special cases you can use in your customers to have those. So</p>
<p>08:39</p>
<p>when MaintainX, somebody goes putting call to call and MaintainX, right? Yeah. I'm interested in your solutions. Do you guys go out on site and help them?</p>
<p>08:50</p>
<p>We offer that, you know, offer that will? The reality is, you know, a lot of them, they'll say, can you come on site and your training, there's no chance our guys are going to figure this out without it. And we often tell them, I say, take two, take two weeks press go on this thing, launch to your team. And if after two weeks, they can't figure it out, we'll be there. We're happy to show up and help do the onsite training. And the reality is, once they actually start getting into it, and they see what it's all about. They don't need training, or sewing or a product is so intuitive. And it's by design, it's intentionally we wanted to make it so simple for anybody to pick up and start using because if we didn't need training, that that's going to, you know, that's gonna slow slow adoption across our across the board.</p>
<p>09:29</p>
<p>With that said, it has to the solution has to just like any other IoT device, or whatever, that that collection of data, and it's really sort of a more sophisticated collection of data solution. You have to have an API, you have to have the ability to it, they're not going to if they have an enterprise system, that's their enterprise system. They're going to you know, die on that hill, and rightly so. Yeah. With that same strategy, do you help them later</p>
<p>10:00</p>
<p>Absolutely, yeah. So we tell folks, you know, it's hard to get someone to rip out SAP, you know, we are not going to, it's not a, it's not a conversation that we even tried to start and entertain we, you know, we can work as a standalone there and a lot of that CMMS functionality. But the reality is we tell people is this is the human interface layer that you can put on top of that will plug and play, all the API's will connect exactly as you need them to, so that data can go. And we can have a bi directional sync. And this is the interface that you actually use to get that data down from your SAP system into our workforces, hand. frontlines hands. And our system is what gets that data from the frontlines into that into that ERP system for the first time.</p>
<p>10:39</p>
<p>Okay, so we do that we've got an enterprise system, we've got a mobile solution out in the field we're starting, and and you leave it up to the companies to determine the use of that mobile solution, is that correct? Or do you provide some sort of, hey, here's some best practice solutions,</p>
<p>10:57</p>
<p>right? You know, I think a lot of times, it's, with an endeavor like this, it's oftentimes to get him to walk or just to crawl, right, walk and then run first. And so some organizations are just setting up preventive maintenance routines, for the first time, this is you blow your Legos</p>
<p>11:11</p>
<p>like 29th, annual SMRP, contract 29, next year is going to be 30.</p>
<p>11:17</p>
<p>And so, you know, that sometimes is the first quick when we can help them take off, you know, take off their plate, for other organizations that have been doing that, you know, the, the answer may be, we're gonna, we're gonna help you start putting in predictive insights on on that with some of our visibility that we have with our insight, or, excuse me, our business intelligence and reporting dashboards, that are gonna make that easier for you to access that, that information in real time, a lot of time, there's lag time on the data that you get with, with some of those, some of those reports, you know, some of the other components of our software that we like to pick up and help people out with is standard operating procedures and continuous improvement. And those are two areas that are really hard to do, you know, you can't really have continuous improvement if you're not measuring things, and you're not measuring the productivity and efficiency of your workforce. So that's, that's a big area of interest for folks that are a little bit more advanced, as well as we can put those continuous improvement mechanisms in place that allow you to not only measure what's going on, but then look at the big picture, figure out how you can make things better, and then push changes across your organization with a click of one, you know, basically a click of one button to, to make sure that to put these improvements into place.</p>
<p>12:28</p>
<p>Okay, so, so it's all good. You're getting everything that I need to get, yeah, what's what is sort of the, let's say, the financial benefits of a solution, such as MaintainX,</p>
<p>12:39</p>
<p>oh, I mean, unplanned downtime, about that going down, we have customers who have been, who have very sophisticated ERP systems, they thought they were doing a great job, you know, at face value there. And they've already had a decrease in 30%, after a year using MaintainX and unplanned downtime.</p>
<p>12:57</p>
<p>Why is that? It's just because of visibility, some visibility there, there's some proactive notifications on Hey, we got a problem with</p>
<p>13:05</p>
<p>that, it's that speed to, you know, that that speed to, to action.</p>
<p>13:10</p>
<p>So I identify a problem, speed to action and affect change, whatever that is.</p>
<p>13:15</p>
<p>Yeah. And so, you know, fanastic goes down. How's that? How's that workflow work? At your operations? You know, is it I make I get on my walkie talkie radio, call somebody he got, he's got to come over from wherever and then, you know, evaluate the situation, maybe go back to the back office, grab a part, maybe he's got to go find the manual. Maybe he's got it, you know, there's so many steps involved that are in this analog process, that eat time away. And when you're thinking about ROI, you know, every minute that that guy's hunting for information that could be at his fingertips, is his money saved? If you're using a system like,</p>
<p>13:49</p>
<p>so? So that that's, that's where it is? Because yeah, you're absolutely right. Let's say the as his process today is like, identify a problem, a problem has been identified, I've got to go find out what the problem is. And then I got to go here, and I got to get this, the PN IDs, whatever it might be, and to be able to do that. Absolutely. And time is ticking with that acid being down.</p>
<p>14:11</p>
<p>Absolutely. No. Kicking along on the flip side with having work instructions on hand, as you're doing your your operations, regardless of how long you've been working in this, you know, operating in the role that you're in, having those work instructions on hand can make sure that people are doing the job right the first time, and that you don't encounter a breakdown because somebody you know, or safety issue, because somebody you know, missed a step.</p>
<p>14:34</p>
<p>Can you can you take existing work instructions and upload that?</p>
<p>14:40</p>
<p>Absolutely. Oh, yeah, we've got a phenomenal implementation team that makes that, you know, we get people or any organization we can get up and running in less than three weeks. So people thought this meant, you know, if you think about going in and adopting a large ERP system, you know, that can be a multi year endeavor. And then it never it never stopped. You may never leave live to the end of that deployment. And you know, We're in and out real quick as far as that implementation time. And so the time value with using something like this is really important to us. We want to make sure that you can get your team up and running and see results right away like that. And that's the way it should be, you know,</p>
<p>15:11</p>
<p>it has to be easy. It has to be easy. Information on hand. That's the way we we roll today with with our phones. Right, right. If I have a question, I just zip there it is done. Got it. Right. We don't have to go to the library.</p>
<p>15:26</p>
<p>We love instant gratification. You</p>
<p>15:27</p>
<p>know, it's it is being burned into our DNA. Yeah. I was having a conversation with Amazon. And I, they have set an expectation so high that I'm going to get my package in a couple of hours. Right. Yeah. And when it's not there, it's three hours. How dare you? What is going on? Right. And it's just it's establishing that expectation, but it is what it is. It is.</p>
<p>15:52</p>
<p>I mean, that's, that's what we're conditioned to. And we like that, you know, we want that enterprise software experience to mirror what your expectations are on the consumer side. And we don't think that's an unrealistic ask.</p>
<p>16:04</p>
<p>No, it isn't. And so do you have a, like a sort of document management system to?</p>
<p>16:10</p>
<p>Absolutely, yes, I think it is a knowledge base as well. So as you as you're bringing people in, you know, as folks are aging out of the workforce or retiring or switching jobs, today, that information goes out the door with them. You know, it does and, and that's a whole nother problem. It's growing. Yeah. And we need young people like you, we absolutely we need young people. And young people are coming into these roles. And and what's happening is young people are like, Why are we using these old tools? Why can't we have good software?</p>
<p>16:36</p>
<p>I don't know. I'm just so I like all the drive that I'm telling you, man, I love that change. I really do. I'll always gravitate towards people who are just trying to push the envelope through innovation and how it helps people succeed. Alright, how do people get ahold of you, man?</p>
<p>16:52</p>
<p>They can find us. You can find me at WWE get MaintainX.com That's a get get ge T Yeah, MaintainX calm.</p>
<p>17:01</p>
<p>That'd be the easiest way. That's why you were wonderful. Thank you very much for being on industrial. Tom, thanks so much for having me. All right, listeners. Once again, we're broadcasting from the 29th annual SMRP conference. It's a great venue in St. Louis, put that on your bucket list important you get to meet people like Matt, which is a great conversation, you will not be disappointed. Also, thank you to the sponsors of Accruent as well as Fluke Reliability. Thank you very much go out to their website, as well find out more. They've got great solutions, great information. And once again, they're great people, just like everybody in maintenance and reliability. I've never come across anybody that sort of never have. Great, I'm thinking but it's it's great group. Alright, we're gonna wrap it up on the other side. So stay tuned, we will be right back.</p>
<p>17:49</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>17:57</p>
<p>All right, once again, a hearty thank you to Nick for saying yes at the 29th annual SMRP conference to be on industrial talk, sharing his insights, sharing the technology that is at MaintainX. Absolutely wonderful event. Put that on your bucket list. That is SMRP 30th. Annual next year. Well, this year, quite frankly. And you're saying you're so Scott, how do I get a hold of Nick, you find his interview out on industrial talk.com You'll have all the contact information, I guarantee you can definitely find his stat card out on LinkedIn, you will not be disappointed anything they're doing. I mean, they're just super focused on keeping that asset up and running. And doing it in a way that makes sense. All right. Be bold, be brave, different. You know, I say that all the time. Hang out with people who are bold, brave and daring greatly. You're gonna change the world. There are many of those within industry like Nick, do that. Put that on your 2022 bucket list? Alright, we're gonna have another great interview right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/nick-haase-with-maintainx/">Nick Haase with MaintainX</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/nick-haase-with-maintainx/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/8df68d4a-6a9b-4a35-8b14-ab8f240647e7/nick-haase-interview.mp3" length="26486944" type="audio/mpeg" />

			</item>
		<item>
		<title>Eric Simone with ClearBlade</title>
		<link>https://industrialtalk.com/episodes/eric-simone-with-clearblade/</link>
					<comments>https://industrialtalk.com/episodes/eric-simone-with-clearblade/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 04 Jan 2022 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/eric-simone-with-clearblade</guid>

					<description><![CDATA[<p>On this week's Industrial Talk we're talking to Eric Simone, Founder and CEO of ClearBlade, Inc. about "The obligation to making technology simple and consumable for the masses".  Get the answers to your "Technology" questions along with Eric's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/eric-simone-with-clearblade/">Eric Simone with ClearBlade</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/0d549c4f-a5ee-4859-b37b-b312b3ac7082"></iframe></div><p>On this week's <strong><em>Industrial Talk </em></strong>we're talking to <strong>Eric Simone, </strong>Founder and CEO of ClearBlade, Inc. about <b>&#8220;The obligation to making technology simple and consumable for the masses&#8221;</b>.  Get the answers to your &#8220;Technology&#8221; questions along with Eric's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ERIC SIMONE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ericsimone/" target="_blank" rel="noopener">https://www.linkedin.com/in/ericsimone/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/clearblade/" target="_blank" rel="noopener">https://www.linkedin.com/company/clearblade/</a></p>
<p><strong>Company Website: </strong><a href="https://www.clearblade.com/" target="_blank" rel="noopener">https://www.clearblade.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Eric Simone with ClearBlade" width="500" height="281" src="https://www.youtube.com/embed/HJmS4vgVKQg?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>software, building, infrastructure, industry, eric, 29th annual, company, ibm, selling, people, systems, masses, mainframe, late 80s, work, assets, fluke, iot, technology, industrial</p>
<p>00:00</p>
<p>On this Industrial Talk, we are broadcasting from the 29th annual SMRP conference in St. Louis. And we are talking about making technology simple, frictionless and available for the masses. Let's get going.</p>
<p>00:19</p>
<p>Welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's get</p>
<p>00:37</p>
<p>right once again, welcome to Industrial Talk the number one industrial related podcast in the universe. And I don't think I'm overselling that and we are broadcasting live from the 29th annual SMRP conference here in St. Louis, Missouri, wonderful venue, incredible. If you want to educate yourself, you come to this thing in the world of maintenance, reliability, asset management, and now we're throwing in technology in a big way. Big time. I want to thank Accruent and as well as Fluke Reliability. If I go up to their handy dandy website, I'm going to find a couple of things here is Fluke Reliability provides maintenance and reliability professionals, but data to do the job asset by asset, wherever they are, try to argue against that one, you cannot do not come to me and say I can argue that. And then of course Accruent. There. They're about real estate. They're about facilities are about asset management, of course, gaining insights to transform how your organization manages its physical resources. You need that they're great company. Both are great companies, great people, great solutions, no fuss, no muss, find out go to their website, you will not be disappointed. Alright, I'd say. We've got Eric Simone. ClearBlade is the company. You're the founder, right? I am. You're the bigwig.</p>
<p>01:52</p>
<p>Yeah. Yeah. You know, I like to pretend</p>
<p>01:56</p>
<p>he's smarter than me, which is pretty much everybody. And we're going to talk a little bit about modernizing in the infrastructure with intelligent assets, which is pretty doggone cool. But before we go down that road, because I'm going to geek out on that, give us a little background on who Eric is.</p>
<p>02:12</p>
<p>Sure. So, again, Founder CEO of ClearBlade, we've been at this since 2007. So we're not a young company, but we're not old. And prior to launching ClearBlade to focus on intelligent assets and edge computing software and, and IoT stuff, right, but I had a career at IBM, a couple of stints at IBM did some of the deal, Michael, I did not know I was I was a Michael was probably in grade school. When I started my career at IBM in the late 80s. I started off doing Air Traffic Control programming, no way. The DC area on mainframes. So it was a I was a young mainframe, were back in the late 80s. And then I spent a couple of years there, I did a stint at Johns Hopkins Hospital, I get to build patient intake systems as a 23 year old back in the day. And then I rejoined IBM in the Chicago area and sold was an engineer and sales engineer a client server software. So I saw the transition from mainframe to PC. And then in 94, I decided to leave the corporate world and move to the Bay Area and and do my first startup called compete, which we sold to a public company called efficient compete compete Incorporated. Yep. You had that compete. Competing corporate. That's great. Yeah. So it's, it's now proficient here in St. Louis. And that was a very, that's what moved me from the Bay Area to Texas. And and as of a week ago, I moved from Austin, Texas, back to my hometown of Libertyville, Illinois.</p>
<p>03:49</p>
<p>Good move. You wanted to do that? Yeah, I</p>
<p>03:51</p>
<p>did a number of reasons family, their sporting, sporting, and I wanted to put my kids into the same high school I graduated from, so they could get the true Breakfast Club experience. Many years later.</p>
<p>04:06</p>
<p>Yeah, that's pretty cool. Yeah, yeah. The first one. All right, let's do it. Let's venture into this. One of the themes that I like that you constantly and we're gonna we'll talk about it that you constantly sort of harp on in a nice way. Not a bad way. But it's, it's your obligation. You, as a coder, you as a programmer, you as a creator of systems, you're obligated to simplify. Yep, you're obligated for the end user to be able to achieve what they need to achieve without the fuss or muss because I would imagine you know that if it's hard, I'm not using it.</p>
<p>04:42</p>
<p>Totally true. I've seen it my whole career. So I used to be a programmer. Let's put like that. If you call me a programmer, my engineers here that don't laugh. But you know, I know enough to be dangerous. I know enough about what I've been through. Going from mainframe to PCs to the cloud. Bay Area craziness. And one thing that I've learned is we've got to make technology consumable by the masses. Yeah. And IoT specifically, has been, it's such a buzzword. And it's such a movement, it's real. And it's really difficult. And we have got to put software in the hands of the professionals on the plant floor. maintainers on the railway, right? In the buildings, that's not intimidating. It just has to be intuitive to use, and they shouldn't have to learn anything about coding or any of this technology example,</p>
<p>05:35</p>
<p>when, when I started this, you know, media thing, and I did it out as a result of trying to gain attention from my other company. I was concerned, I was nervous, because I just know, I'm entering into something that I really don't know. And then I was just surprised at how easy things were. And and, and I recognize and realize that there are just companies, they recognize nurses are saying, hey, for the masses, that's where the, that's where the value lies. And so and it is drag and drop, whatever, you know, you're not going to get yourself sideways. And</p>
<p>06:08</p>
<p>it shifted to in my mind just just a few years ago, actually, really 10 years ago, because as an engineer as a computer scientist, right? I sacrilege to say you don't need to code, right, right. To me, it's like, of course, you can't do this without coding. And I was a proponent back in the day of these visual drag and drop builders PowerBuilder, visual age was IBM's. And I built a whole business on that. And what I learned from leaving IBM and building that first business was, this stuff was great when I was demoing it around Chicago, right and selling it. But now that I have to use it at scale and these big projects, it doesn't work. Yeah, it really and this is why you don't see these tools again, right. And I actually see the industry making the same mistake for low code like, so no code is is a little bit different. It's not drag and drop and use these specialized tools. It's fill out a form and use, like, if you were to buy something on Amazon, you enter your credit card information, right. That's what no code means. It means I'm typing words to say things like, allow the farmer to say turn on fan when temperature in greenhouse 16 is above. Right, right, right. Yeah, turn up 75 degrees, or whatever. And they're just typing that in. Right? So it's natural language, usually language,</p>
<p>07:28</p>
<p>natural language. That's pretty tough. And cool. Now, you're going to touch upon a subject matter that I'm quite interested in, is because we have all this buzz out there about industry for Dido and digital journey and blah, blah. And and one of the areas is just infrastructure. Yep. That is, it's like, you know, that is a business that's been around forever. And it's just, you know, we've got assets that are 70 years old, what are you thinking? And I don't I don't have an answer of how you do that.</p>
<p>08:01</p>
<p>Very carefully. Yeah. Well, one of the reasons we focus on infrastructures, because that's what the the industry led us there. Right. So as we started selling our software, we were selling into industries like rail, yeah. Big iron, right? into building facilities, into aerospace into agriculture, right. And so when you start looking at the definition of infrastructure and critical infrastructure, it's things like energy, water, transportation, agriculture, right. So so when I looked at those boxes, like, okay, that's, that's broad enough for our software. I mean, there's a lot of criticism, sometimes you get for thinking broad and having that vision, you can't possibly attack all these industries at once. What if the software's not industry specific and customizable enough for any of these industries? And then you go work with the partners that know those industries, know those customers? That's, that's our go to market strategy. And that's what we do.</p>
<p>09:07</p>
<p>When you say that you're going to work with these partners who are partners, like what do you mean by partners?</p>
<p>09:12</p>
<p>So great question. People who know their customer, who know how to bring the best technology to bear both hardware and software, but are building bespoke solutions over years of development, their trusted advisors that know your manufacturing operation or know your rail operations, or know your aerospace operations. So when they know about our company ClearBlade, and they said, Look, we can combine ClearBlade software with the sort of sensors and gateways and it can stream data into your ERP system, your your enterprise, your enterprise systems, right, right. And then we can give them results in a matter of weeks or a couple months by configuring Software as opposed to building from the ground</p>
<p>10:02</p>
<p>Great stuff, don't get me wrong. Okay. So I'm just my, my, my head is swimming, because let's take, let's take utilities, let's take the infrastructure of utilities, there's a lot of a lot of things happen in there. And a lot of people are talking about it. And I think to your point, I think there's a gap and the gap is people that really know what the problem is. And really leaning on that there are just companies that are out there saying, Yeah, we're going to be doing this and we throw it out there. But do you really understand what's going on?</p>
<p>10:39</p>
<p>We don't, I'll tell you right now, I've got customers, that their, their full picture of what they want to do doesn't really get revealed to us until later. But what the partners know, they're, they're playing in their mission. So so we are, we are a vendor of software, right? You should, we shouldn't be in there directly selling anything, we should be working with a partner. And to to understand that bigger mission, right? If working with a utility specialist that understands what they need to do to modernize their existing infrastructure, and then applying the right software products, and hardware products to that solution. We've got great examples, we can tell you all of the reasons why our edge compute or IoT or AI is fantastic. But without that specialist in the middle, you're going to have we're going to struggle, because you've got to be able to identify what the business</p>
<p>11:39</p>
<p>and you know it, this is human right here, if you lose credibility, if you don't have that, that, that that subject matter expert, whatever, that individual that has the street cred that understands that business, and you come in and you you go round that individual, yeah, you're gonna screwed up and and then all of a sudden, whatever strategic initiative that they want to do, it's just thrown it's like, this is This is bull.</p>
<p>12:06</p>
<p>Yeah, you got it. And I'll tell you, our biggest challenge is, people that make their money, building things paid by the hour, not saying these companies are bad, but there's a lot of people out there building the same wheel over and over and over again. And they make a lot of money doing that. And there's internal fiefdoms in these companies where look, it's really cool to go build an IoT system, because that's your, you're an engineer, your software engineer, this is what you're paid to do. But it's not the most efficient way to go about doing but</p>
<p>12:39</p>
<p>that is been the point, especially with the infrastructure companies, right? They have these these, you know, patchwork type of legacy systems that it's like, yeah, I got that one, oh, I bought that one, they sold this, and they don't talk together, and then all of a sudden, you're trying to figure out what to do. And that's it. It's just, and that's just one organization over here that has a different set of</p>
<p>13:01</p>
<p>oh, it's, it's so so going back again, in time, which I love to do, you go to the late 80s, right. And one thing I learned is these enterprise systems, they don't go away. They, these are major investments from these companies, they evolve, right? And you better know how to work and play nice with those big systems, and be a valuable component. So play nice with others other software, other hardware, and be that flexible, flexible piece of software that can tie this stuff together. Yeah.</p>
<p>13:34</p>
<p>That's, that's where it's at. That's where it's at. And if you have any of that strategic to you, let's just put it this way, the infrastructure, the world of infrastructure has to do it, there has to be some way of strategically transitioning, it's not going to happen overnight. It's going to happen. Well, who knows, right? Just gonna have a lot of people.</p>
<p>13:53</p>
<p>And I'll tell you intelligent assets, right? That's a term that we use, that is focused on the operator, the maintainer, the business person. And that's a shift for us. Because we were selling to the technology, people look here, here, your picks and shovels, before the pandemic. And then what happened during the pandemic, is the customers that continued to buy, were buying in buying the value of intelligent assets by adding sensors into their operation, adding edge gateways in but using our intelligent asset system. So when we looked at the future, which looked pretty bleak a year, year, year plus ago, right, so let's go double down on that and make our intelligent assets system better and really focus on the end user, not the IT department and the developer. Now, of course, we can't cut those people out. But we already built for them. So once we built this application over top of it, to work with the people that run the run the machines right out in the field, then And they started using it, then it starts getting involved say, wait a minute, what are you using here? Oh, let's open it up and do more and then we give them that capability to so we just go in in a different manner. Now</p>
<p>15:10</p>
<p>see, and I like that because that is really where the rubber meets the road are the operators are the one that keep the assets running and doing whatever they have to do. And they do a great job.</p>
<p>15:17</p>
<p>Well doesn't happen. Software nerds, right. So we there's so much to build. We shouldn't be building it all. There's other high level things to do with AI and ML and other stuff. So upskill that stuff, right?</p>
<p>15:29</p>
<p>There's a lot out there it is. I don't know how you guys keep up with it. Even I get it's never boring. It's never boring. How do people get ahold of you?</p>
<p>15:39</p>
<p>Eric Simone at ClearBlade.com e si, m o ne. Okay, good.</p>
<p>15:45</p>
<p>Oh, you don't have a.in there. No dot between Eric and somoni.</p>
<p>15:50</p>
<p>You know, the dot gets scraped away anyway with the server. So it's actually meaningless. That's it. That's it. Technically it is. No matter. Just so you know. You can put as many dots as you want in there.</p>
<p>16:06</p>
<p>Make a note of that listeners. The dot doesn't matter. The dot doesn't matter. Was that on a bumper sticker, the doc doesn't matter. I love it. Wonderful. Thank you very much for being on Industrial Talk. By the way. You did a great job at the roundtable. dealio SMF. Be</p>
<p>16:21</p>
<p>glad to get moderators.</p>
<p>16:24</p>
<p>Oh fest right here. All right, listeners, don't worry, we're gonna wrap it up on the other side. After the break, we're gonna just make sure that you get get the right information about Eric. And if you need to get a hold of them kind of get on you. We're not going to be disappointed. I'm just telling you right now, you're not going to be a disappointing</p>
<p>16:38</p>
<p>answer as many dots as you want in there. Yeah. Because the server doesn't</p>
<p>16:41</p>
<p>care or whatever. It doesn't care. Dot person. All right. Stay tuned. We'll be right back.</p>
<p>16:47</p>
<p>You're listening to the Industrial Talk Podcast Network.</p>
<p>16:55</p>
<p>All right. Eric, smoke, thank you very much for being on Industrial Talk. And we were broadcasting from the 29th annual SMRP conference. Booth is in your pipe and smoke it. We've got to make technology simple. We've got to remove the friction. We've got to make it available to the masses and put it in the hands of the operators. And that is a must if we are to succeed in this digital transformation world that we are venturing into. We can't put any roadblocks in the way that's Eric Simone. Reach out to him LinkedIn also thank you to crew and as well as Fluke reliability for your sponsorship. Go out to their both websites. Great company, great people, great solutions, solving problems. accruing Fluke reliability, make it happen. happen. All right. Be bold, be brave, dare greatly hang out with people like Eric. Be bold, be brave and daring greatly. You're gonna change the world. Alright, we're gonna have another great interview from the 29th annual SMRP conference shortly</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/eric-simone-with-clearblade/">Eric Simone with ClearBlade</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/eric-simone-with-clearblade/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/617fe6a6-0d51-445f-8b71-58acd57f9033/eric-simone-interview.mp3" length="25156820" type="audio/mpeg" />

			</item>
		<item>
		<title>Hansa Iyengar and Alex West with Omdia</title>
		<link>https://industrialtalk.com/episodes/hansa-iyengar-and-alex-west-with-omdia/</link>
					<comments>https://industrialtalk.com/episodes/hansa-iyengar-and-alex-west-with-omdia/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 09 Sep 2021 11:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=8691</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Hansa Iyengar and Alex West with Omdia about "The convergence of OT and IT".  Get the answers to your "OT/IT" questions along with Hansa and Alex's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/hansa-iyengar-and-alex-west-with-omdia/">Hansa Iyengar and Alex West with Omdia</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/a57a6ff8-7078-475b-b692-5fdc4517c3e3"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Hansa Iyengar and Alex West </strong>with Omdia about <b>&#8220;The convergence of OT and IT&#8221;</b>.  Get the answers to your &#8220;OT/IT&#8221; questions along with Hansa and Alex's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>HANSA IYENGAR AND ALEX WEST'S CONTACT INFORMATION:</h2>
<p><strong>Hansa's Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/hansa-iyengar-0140a67/" target="_blank" rel="noopener">https://www.linkedin.com/in/hansa-iyengar-0140a67/</a></p>
<p><strong>Alex's Personal LinkedIn:</strong>  <a href="https://www.linkedin.com/in/alexdwest/" target="_blank" rel="noopener">https://www.linkedin.com/in/alexdwest/</a></p>
<p><strong>Omdia's Company LinkedIn: </strong><a href="https://www.linkedin.com/company/omdia/" target="_blank" rel="noopener">https://www.linkedin.com/company/omdia/</a></p>
<p><strong>Omdia's Company Website: </strong><a href="https://omdia.tech.informa.com/" target="_blank" rel="noopener">https://omdia.tech.informa.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Hansa Iyengar and Alex West with Omdia talking OT/IT Convergence" width="500" height="281" src="https://www.youtube.com/embed/wQgtM-X1eGI?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>Other Powerful Resources from Omdia:</h2>
<p><a href="https://www.spreaker.com/show/the-digital-leaders-podcast">Omdia Digital Leaders Podcast (spreaker.com)</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>industrial, alex, technology, people, digital transformation journey, data, ot, business, companies, enterprise, customer, supply chain, digital transformation, pandemic, solutions, Hansa, industry, tx, machines, legacy</p>
<p>00:00</p>
<p>Hey industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely increase reliability, you bet ensure operational profitability. Yes you do. That means you need 20 473 65 insights into your supply chain Look no further cap logistics go to cap logistics.com or just call them they're great people 800-227-2471 also TX one now you know cybersecurity is important if you're on this digital transformation journey, TX one networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TX one's taking that into consideration. And they provide a suite of solutions that truly meet your cybersecurity needs. Go out to TX, one dash networks.com and find out more, you're not going to be disappointed. Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's go Alright, welcome to industrial talk. This is where we celebrate you industrial heroes, you are bold, you are brave. You dare greatly. you innovate. You're changing the world. And you're changing lives as we speak. Right today. Thank you very much for joining in the hot seat. We have to Odia is the company, Alex West, and Hansa. In Gar, we're gonna be talking a little bit about ot IT Convergence. And how do we make that happen in this digital transformation journey? So let's get cracking. Yeah, everybody's talking about that. ot IT Convergence important, especially when you're in this digital transformation journey world that we live in. From an industrial perspective. It's it always gets down to people, it's always gets down to organizations talking common focus, common interest in what is needed for the organization. And right now, if you're looking at going down this digital transformation journey, you're gonna have to have that conversation. Before we get into that. Just another FYI, Hurricane Ida slapped us upside the head down here in Louisiana. And for the most part, we're fine here at international headquarters for industrial talk medium. But there are a lot of people in need of help. And I encourage you, if you have it in your heart, if you desire to, to help out in any way, shape, or form, just go to redcross.org redcross.org has everything you need, you can get you can get engaged, you can provide help where help is needed. We on the other side of New Orleans, where I live, which is Mandeville, we had some trees, had some fence fall down, but pretty much what is always interesting to me is the human spirit, the human condition where the next day we were out and about cutting trees, and getting life back to normal as fast as possible. But this does not. I mean, we were out of power for a week. And we're still down from a Wi Fi perspective. But I mean, we survived. And that is important. But a lot of people south of us are still struggling, really got hammered got flooded, and just keep them in your thoughts that that they need help. And it will continue for some period of time and a lot of people, there's still people that are out of power. I can't believe it. I gotta tell you, South Louisiana in August with no air conditioning. Yeah, that's, that's tough detail. So keep that in mind. All right. Another thing I want to be able to point out, and we're going to be starting this to we're starting the utility Roundtable. And that's important because we want to be able to highlight how the energy industry is venturing into, of course, digital transformation. And that is great conversation to have you got microjet you got, you know, it's just there's a lot of things happening, and a lot of big time thinkers solving the problem. So keep on the lookout at industrial talk.com for these particular series. The other series we're going to be talking is is what I call Mt. Ms. That is</p>
<p>04:50</p>
<p>media, technology, marketing and sales. Why is that important? And why am I all geeky and happy? About that, well m TMS because I get tired of saying the words, no matter what your tech is, no matter what your solution is what no matter what you're offering, there is a necessity to to figure out how to use media effectively for you, you've got to do it. And then you've got to leverage technology. From that perspective, if I'm using media, I've got to leverage technology. And there's some incredible technology out there to help make your media life easier. Marketing, what are the strategies associated with marketing that you can deploy today? And, and going forward? What are those strategies, and then of course, sales. Yet, if you're not, if you're not closing deals, it's a struggle out there. And we're going to be pulling together a great organ of a group of people that are going to really talk about Mt. m s, and and be able to just offer it to you. It does sort of talk me is all about that. It's great to have conversations that are around the stuff that's happening within industry, the the industrial for Dotto, the edge, the IoT, the IoT, we need to be able to communicate our message in a way that makes sense, it's got to be, to a certain extent provocative, it's got to be human, it's got to be human. Don't shy away from that. It's got to have a strategy around it. And of course, it's got to be entertaining. If it's not entertaining, and you have the cure for cancer, everybody dies of cancer, that, put that on, I don't know if you can put that on a bumper sticker, but that's the reality of it, just FYI. So you're gonna have to get out of that comfort zone. Anyway, industrial talk medium, all about that. And, and being able to just continue to look at what's available to help industry succeed. We need you, you need to be successful. You need to be able to transform the world. That means you need to be able to communicate your message out there in a big and wonderful way. All right, let's get on with the interview. Omdia o M. D, I want to make sure I got that right. Because I don't want to I don't want to mess that up. Oh, m d. I was right. I was going down that road. But I didn't want to leave that but Omedia and Alex, Wes and Hansa Iyengar, incredible conversation. And not and for me. Personally, I love the fact that organizations like Gandhi and others are looking ways of being able to bring them together and bring people together and and because it is what has to happen. You have to come together. Okay. That's just me. I'm pushing myself out there. Tried to be vulnerable here. I don't do well with vulnerable but I am human, happy. Whatever it is. All right. One last mark. redcross.org please consider giving. All right, enjoy the interview. All right. Welcome to industrial talk. We have two incredible guests. I'm always excited about interviewing individuals from I'm going to get an idea. Did I get that right? I'm gonna wear I'm all worn out by the stress of me remembering and being able to pronounce that name correctly. All right. We have Hansa, did I get that? Right? Did? Did it. Okay. And Alex, did I get that name right? Just about? All right. For the listeners out there, we're going to have to start out with a little background on who you are starting with you. And so how, who are you talk to us.</p>
<p>08:37</p>
<p>I'm a principal analyst and on the US enterprise IT practice. I've been an analyst for almost 15 years now. And I've been covering the systems integration and IT services space for all this time. I cover a lot I do a lot of work around digital transformation itself and how that works in enterprises. And part of my role involves me advising enterprises, on our enterprise customers on best practices, strategies, and you know, guiding them through their transformation journey.</p>
<p>09:10</p>
<p>And if you're looking at on video, she started her career at the age of five. No, I did not. I'm older than I look so clearly, clearly. Like Alex and I have been rode hard and put away what I mean. Without a doubt. It's like, well, geez, gosh. And Alex, this is the second time you've been on industrial talk, but still give us a background.</p>
<p>09:33</p>
<p>Cool. Thanks for having us again. Scott's Yeah, I'm Alex West. are on the I'm an analyst on the over the industrial IoT team. So I have a background looking at all the automation, manufacturing technology, everything from all the exciting stuff like sensors, bearings, belts and chains. But last 510 years, last five years as IoT is, you know, got the buzz behind it. Now things are getting a lot more interesting. So we're really looking at That transformation of industry so I kind of splitting the</p>
<p>10:06</p>
<p>here's a quick little off the off the chart question, Do you find that the digital transformation journey This is to you Alex digital transformation journey was accelerated as a result of the pandemic.</p>
<p>10:18</p>
<p>I think it was hindered, but it set the acceleration post pandemic. So, you know, you had the IT budgets were cut. But those companies that had already invested in are already doing some of these remote operations and things great and we carry on, they're better other than around cans, the cans that were being kicked down the road. Now the company is already looking at. And so we've got amazing.</p>
<p>10:41</p>
<p>Alright, let's talk a little bit about convergence of OT and IoT. Now on so give us a little background, or define what OT and it, what's the difference? And then Alex, we're gonna go talk a little bit about what do you mean by convergence? Give us a little definition of Ott?</p>
<p>10:56</p>
<p>Well, from how I look about it, look at it as ot is the part of industrial, you know, enterprise scientists or companies that keeps it running the machines and manufacturing, you know, the supply chains, and all, while it is a technology that drives these processes, and these value chains within the business. So it was a time when, you know, for most industrial customers, when technology was primarily their supply chain software, maybe a big SAP system, that, you know, they used to raise invoices and stuff. But over the period of time, we've seen that, at least in the last seven or eight years, the use of data has accelerated significantly because there are multiple ways in which it brings value to the industrial customer brings optimize or optimizes efficiencies in the OT processes and the OT value chain.</p>
<p>11:51</p>
<p>So that's why convergence, and and bringing the two together is important, right, Alex?</p>
<p>11:57</p>
<p>Yeah, that's right, you know, you've got the operational technology side, and it have been traditionally completely siloed. You know, they don't, it doesn't want to talk to it. And it kind of gets frustrated with it, you know, it's different technologies, different persona in different, you know, stereotyping, but different types of people in these different departments. And so there's very much been a slight analysis hanselman mentioned, if you want to start doing all of this digital transformation, you know, there's a lot of companies, how do we improve productivity, quality, and all these things, if you're trying to have a new approach to this data as part of that, and now it's data from the factory floor all the way up to the enterprise level shop floor to top floor integration, you've got to bring these two teams together play nicely to really generate the best benefit for the business.</p>
<p>12:44</p>
<p>Yeah, that's some heavy lifting. Go ahead. Haha.</p>
<p>12:47</p>
<p>Yeah, and, and the data doesn't just end there. The data also has to include data from customers, and the customers customer. So if it's a if it's a manufacturer of let's say, baking machines, they need to know what that customer is baking, how frequently they're using it. So I've seen cases, where do you have these, you know, manufacturers of these machinery, put in IoT devices to get data from their machines that helps them provide different set of services, you know, predictive maintenance services. And I've seen a couple of cases where the manufacturer of the machinery went from being a manufacturer or producer to a provider of services where they don't sell machines anymore, they lease it out. And and they charge for that, you know, annual maintenance contracts, and in order to build on top of it. So it's a completely new business model that is transformative. In talking about moving your SAP to the cloud. That is fine, it enabled transformation. But that itself is not transformative. So there is a long way to go before in a large industrial customers can say that they have really transformed their business.</p>
<p>13:54</p>
<p>But Alex?</p>
<p>13:56</p>
<p>Well, yeah, go ahead. Go ahead.</p>
<p>13:57</p>
<p>If you think of data condition, something like condition monitoring condition, it's been done for decades now. small increments in improvement and analytics, that's basically as fundamental that's not transformational. But when you start measuring the health of an asset that ties into how hard you run your operations, which ties into how well you can deliver products, your customer when you're going to deliver, changing potentially to selling them an outcome as opposed to selling a product. Now you and then that linking into your supply chain. Now you're really doing what we talked about transformation manufacturing</p>
<p>14:32</p>
<p>the scene, I think it's dead sexy, what you guys are talking about, and I believe you're grabbing that data, there's gold in that data, I've got to figure out where the gold is I got to do a little mining, I got to get rid of some of the stuff that doesn't make sense, but there is gold in that data. And it does create a more resilient business, right? I've got greater uptime, I've got you know better you know better asset management and it just keeps on going and going and going and I have visibility into my What my customers have. But it all starts with data and and that strategy of how do you get it? Is that correct there?</p>
<p>15:10</p>
<p>Yeah, it has to start with that convergence. And like you mentioned, Scott, where I and then Alex as well, where it and ot don't talk to each other well, there's essentially the CEO is the CEO who sits on both their heads and says, You know what you guys have to work together. But many times, it's a forced relationship now that that, you know, kind of forcibly shoving it down or distraught or shoving it down, it stopped, that has to actually stop, you know, you have to take a step back and say, you know, what, this is what we are working towards. And I think a lot of that has to do with the fact that many industrial and manufacturing companies do not have a very clearly defined vision. And this is something that I was discussing with one of my colleagues on my podcast at the end of the show. You have a podcast that you just sort of just it's a baby. Yeah, but it's growing. So yeah, but we talk about things that are strategic to digital leaders. So all things that impact leadership in the digital age in that podcast. So we were just talking about the fact that you need if you have a clearly defined vision, for example, upss that they want to be the enabler of global e commerce. You know, it's it's, it's one sentence, but it's short and sweet and pointed to become the enabler of Global eCommerce, not just not just the US, not just Europe, global. So what do I have to do to align myself to that vision? What are the investments I need to make? What what technologies do I need? What will help me drive my business to become the global leader in a driving ecommerce supply chains across the world? So I think having that vision is the number one priority to bring that convergence between it and ot. Yeah, but</p>
<p>16:57</p>
<p>here's the funny thing. Alex, I've heard that, you know, that's good. That's that, I get the picture. I see it, I, I am all into it. But how many times have companies come out and say, this is where we're going, and then they change their direction? They have to stick by that vision. In the case of ups, they've got to stick by it. They've got to put the capital behind it. They've got to do that. How do that that's where trust and and, and a desire to do it comes from Do you agree with that, Alex?</p>
<p>17:28</p>
<p>Yeah. And that's, that's got to come, as it said, that comes from the top down. So well having these initiatives, but it's also and this comes to that like to a tee. Yeah, it's having all the themes at the table. Because we sometimes hear about, hey, the CEO had said, we're going to do digital transformation, and it kind of gets thrown over the wall. And the operating it goes into the light. Okay, you've just told us go play with a lot of new technology, we need a bit more strategy, or it's having that focus, where it mot are at the same table and that Hanson said, it's a it's a constructive discussion. It's not just here's a dictate, this is what you have to you have to digitally transform it, how are we going to bring it together? One of the big things we find is that companies don't always look at what the pain points are, you know, there's a buzzword digital transformation, right, we've got to digitally transform. Let's go and throw loads of sensors out there, we'll send it all up to the cloud and figure out what we're gonna figure out. And it can't it's got to be the other way. What are we trying to do? Yeah, trying to go and get the OT and the IT guys on board so that you know, what's possible. Start with starting with the end in mind</p>
<p>18:36</p>
<p>seeing I love that, starting with the end of mine I but the reality is haunted is that companies to be truly resilient to have some sort of longevity some legacy, or they're just going to have to embrace digital transformation. And and, and it makes sense. It's not just buzzwords out there. It makes sense. Is that correct?</p>
<p>18:58</p>
<p>Of course it does. And if anything, if you look at the last 18 months at the start of the pandemic, I think the the manufacturing and the industrial segment was one that was impacted the most when global supply chains just just locked down overnight. Everything was in shortage, you know, you didn't have no draw materials, you couldn't get consumers the products they needed in time. And that speaks a lot to your business, right. You're as a manufacturer, it's your duty to get things to the market to the shelves on time for the customers to consume. So that and like Alex mentioned this at the top of our discussion that he has seen there's been there was a kind of a dip but then the acceleration in adoption of technology had just just skyrocketed. I think it's got a lot to do with this jolting reality that that that many of the industrial customers faced at the start of the pandemic that uh, you know what, we are not as resilient as we thought we were our supply chains. You know, our ecosystems are not as resilient as resilient as they thought we they're so what is the problem if people move to two Remote working, you know, model overnight, across the globe, it was not just one place and no no company. No, no nobody I've ever spoken to in the last 18 months had a disaster recovery or business continuity plan that accounted for a global pandemic of this nature, not not one not. So everybody was caught unawares, and that proves the app. But the ones who had made those investments in technologies were the ones who were able to pivot really quickly. For example, I can, you know, locally in in the US, we have Walmart, they were the one of the earliest were able to offer online shopping pickup in store. Yeah, so having that having that supply chain resilience, because they had made investments in the technology needed to support that, that you know, and having an app having the ability to provide consumers with a with a mobile phone app that they could use to quickly make those orders. And, you know, and check what the status is of the order. I think that makes a lot of sense. And again, it comes to having not just the digital tools in hand, but the fact that they have visibility across the entire data spectrum. They know what's where, in what's coming, what's not coming. Yeah. So So again, it brings us back to the table that technologies should not be invested for technology's sake. But for the sake of how can I use these tools? technology is a tool. It's not the be all end all. It's like, how do I use this tool to make sure that I my company can be at the best that it can ever be?</p>
<p>21:28</p>
<p>How do I get Alex Alex's point having the end in sight? Right? I think Alex, and maybe it's just me, I believe pre pandemic, we were somewhat lazy. And I and when I say lazy, it's like, hey, whatever to your point. Honza is that, you know, nobody had global pandemic on their, you know, disaster recovery plan. Nobody is I got but that's hurricane that's fine, you know, whatever. But we were lazy. But now I find that we have the ability to be able to truly trends. And I've mine, me consumers DNA has already been altered. I look at I like the world differently. Right? And it's because I it's like, yeah, I'm never going into that store over there. Because they bring the groceries out to me. Yeah. And it's so. So what do we do, Alex? How do we, how do we facilitate, there's still a lot of resistance, I'm just good, bad and ugly, positive negatives, everything in between in the spectrum is is definitely out there. Give us a roadmap on how we can begin to bring the OT and it together in this whole digital world that we're living in. Okay,</p>
<p>22:44</p>
<p>yeah. Just before I do that, just jumping to a point that Hansel mentioned, around that whole idea of remote. Everybody was going remote. You look at how that solves a big problem in industrial. So yeah, we had COVID. And everybody was working from home. One of the biggest headaches for manufacturing CEOs at the moment is talent. Everybody not about people retires right? loss of skills, you know, who who's the people with that tacit knowledge about how to run it. So the things that have been put in place, post COVID are actually things that are crucial, a little bit longer term for the industry over the next few years, as we see people retiring anyway, remote Centers of Excellence where there's training, augmented reality, these ideas about providing additional training. So I would just highlight that I think Hansie Hansie is the great word jolt is kind of jolted people, but it's also now support in the future. Yeah, like that. In terms of what needs to be done now? Yeah, I think one of the big things is coaching, you've got networking and infrastructure, you've got that all the technology, but the people part is key. And as hunter mentioned, sometimes it's got to start at the CEO. But one thing that we've seen some companies do is actually transfer jobs. So we've seen it where it had the CIO has actually been pushed into a CIO role. environment or vice versa to say, look, you guys are going to experience what their their pain points are really get exposure to what they care about, you know, an IT guy, his idea of downtime, is we're going to force a patch and you're going to have to run it and yeah, yeah, the OT side is like, you are not going to interrupt production. That's the one we cover. So just getting shared experiences is one way we've seen it being done and is interesting.</p>
<p>24:34</p>
<p>Because that that your you bring up. I've heard that conversation a number of times where Hey, I've got to do a patch. You're not bringing me down. Everybody's complaining about it, doing whatever they can, but we have this other thing going on here and it's just it's a constant state of flux and pressure and friction and it's not a good thing. I like that idea. About Alright, okay, IT manager Come on. To LTE and see what that's like, Okay, I think that that really sort of opens up other solutions or insights. Right? What else? What else do we need to do?</p>
<p>25:11</p>
<p>Oh, well, one more thing is that in most places, it is given a mandate. It's like your CEO, it's your job to keep the lights running, and it's your job to make sure it my ot guys get what they want on time. But then, to allow them to do that also requires you to make investments in in in it. But that's not how it works. It's like, Hey, I know, you know, hey, it got to take 20% of your costs off. And then at the same time, give me the word, you know, how is that going to happen? And if that's not how it works, the other aspect is that many times the CIOs office, short sells itself. Like they have the ability to bring a unique perspective on the role that technology can play in bettering the business. But they don't usually do that they are at the table. But they sit at the table and they they just listen to what everybody else is saying. And then they say, oh, know what these are the requirements that we see. And but you have to be proactive, get the it ot guys in the same table, talk. And don't forget marketing. Those guys are essential, because they are the ones who are out in the market to the customer. So they so you bring all these perspectives and as to what the customer wants, what the business wants, and what technology can do to facilitate that. I think that having that conversation where everybody is an equal partner on the table, I think that's essential. Yeah,</p>
<p>26:38</p>
<p>we think a lot about the C suite. And senior leadership is really about bringing the people with you on the journey. Yeah, we see a lot of projects where, hey, we're gonna do this. And, you know, Bob, the maintenance engineer says, I'm not going to have at this technology come in and take my job. And you know, it gets mothballed. So it's really supporting the people that are going to be using these technologies. We see companies doing things like data, citizenship programs, they have get data champions, we saw one vendor of the solutions that we're doing that kind of drink your own medicine. They offered incentives were people on the line, if they came up with good applications, for these projects for digital transformation projects, they get a bonus. And so now now, rather than everybody seeing it as a potential threat is like, Hey, cool, we can prove our jobs we we bought into the introductions technology.</p>
<p>27:28</p>
<p>Yeah, that's it, that's got a lot to do with democratizing innovation within the business. It's like Mark</p>
<p>27:33</p>
<p>Holden, hello, I gotta write that one down democratizing of innovation.</p>
<p>27:39</p>
<p>Yeah. And that's something we're seeing, you know, when I speak to a lot of vendors, and I speak to enterprises across the spectrum, not just industrial. So I see a lot of that happening in, in sectors like retail, or hospitality and logistics and banking, where they are equipping their, you know, non it employees with the tools to come up with solutions that still, you know, fit the compliance and security requirements of the enterprise. They work with the existing infrastructure, but it allows them to come up with small modifications of features to do something faster and get something done quicker. So the customer is happy. And these innovations and are then put together, it could be a hackathon, a lot of people, you know, they use that word now hackathon, where you have your citizen developers, as they're called, working on bringing in some new ideas, new, new, innovative uses of existing technology within the enterprise. And having that approach itself is essential. And and that kind of familiarizes everyone with it, it's all it is not a bad word. It's not a black box, where you just throw in some requirements and expect that it gives you results. But then, but having that ability to bring I think it requires a lot of communication requires a lot of change, management will happen in the background, but breaking that glass barrier between it and OT and telling them that you know, you're not you're not enemies, you guys are all on the same journey with everybody else in this organization. We all got to work together to pull this in a business down into the digital future. I</p>
<p>29:12</p>
<p>think that's essential, especially for the industrial environments. that's crucial. So for talent acquisition. Now the idea Yes, hearing, you know, who wants to, you know, pick up a greasy Spanner that that's not attractive to the new workforce when you're hiring these technologies that is really crucial for for manufacturers.</p>
<p>29:33</p>
<p>Yeah, that is like it's huge. So what I hear you saying, and it's First off, I like the idea of trance, you know, transferring jobs good enough, no, be a part of this whole greater picture, see what people are doing. I like the the need to invest in it can't just pull back and then try to do that. I understand that. I like the fact that bringing people on the journey on this digital transformation journey. And then finally, of course, the demise of democratizing The, the innovation, I like that it has to happen from, from a business perspective, it makes good business sense. And it is truly the technologies, the technology, right? It's people, it always gets down to people. Yeah. And being able to bring them in. Okay, so we got all that sounds great. Kumbaya, I'm all in. But there's there's always roadblocks. What are the roadblocks?</p>
<p>30:35</p>
<p>The biggest one, which I see in from the technology standpoint is the fact that I mentioned right at the start in a legacy system 30 year old for Yeah, which are, which have been, you know, it so many fixes have been applied on top of it. So many layers and layers of, you know, API, or whatever you want to call it, Devon birth, it's baked on top, to such an extent that the system has become extremely brittle. And there is this, there is this fear this this fear that freezes most of the industrial CIOs in their tracks, or when they will even think of touching that legacy system, you know, what, if I don't know what's going on, because 40 year old technology, the guys who built it are dead. There's nobody there anymore, who knows the code, there is no documentation that exists. But if I'm gonna go tinker with it, I gotta be dead sure that I can come out of it, you know, without disrupting and without breaking the business. So what do I do? Uh, you know, what, just let it be let it run in the background, we build one more layer of API's on top of it. Right, right. Yeah. Because it because each generation of CEO does not our CIO does not want to carry the blame of being the one who broke the business. End of the day, yeah, it's like it's a job. So I think getting rid of there are tools now that are available that that can help break that chain of legacy break that dependency on the legacy system by containerizing it by quarantining it and building incrementally, there are automation tools out there. And there are vendors who are who have got those tools and got the talent who can come in and take the rules take the business rules, the logic and the the intricate details from the legacy system, the custom, the hundreds of 1000s of customizations that have been built on top over the decades, and take them out and make sense of them and bring them to the digital age one by one with an you retire it in portions without really, you know, breaking it, essentially. So I think having that that approach and having that courage, I would say to kickstart that initiative, and go ahead and do it. And once you're, it may take three years, it may or may take five years, but then once you have retired that legacy system, you're no longer bound by the ball and chain that prevents the business from moving at the speed and the flexibility that the digital age demands.</p>
<p>33:03</p>
<p>See, I knew that that was gonna if you want to add to that there, Alex, because that's a tough one to follow, right? There is a good</p>
<p>33:13</p>
<p>part is that right? setting expectations around rate of change as well, you can get people again, it and ot is different worlds, a laptop lasts for three to five years, you know, a machine might last 50 years. So there's this idea, hey, things are gonna change. And you're not just going to replace, you know, half a million dollar machines just for the sake of doing IoT. So kind of responses that you strategize, you've got to find where you can do it now. We're going to build it in the long term. But as you're doing all of that, I think it's the data side of it. Going back to what you mentioned earlier, is key having a very clear data management strategy. How are we going to Yeah, not just recoated things a little bit. So they integrate and just kind of work now. But how is this going to be tied into our long term goal of everything integrates having a very considered clear data management.</p>
<p>34:05</p>
<p>Yeah. I like it people</p>
<p>34:06</p>
<p>people say data is new oil. But you know, we don't put oil in our cars we put gasoline in the data needs to be refined. So we don't need just the oil refinery to make it something we can use.</p>
<p>34:20</p>
<p>Yes, now, that is the first time I've ever heard that. And I like it. I like the word. That's alright. So I'm going to steal that. And I'm going to claim it my own. No, I'm not. I want. But I do like it. You're absolutely right. And a lot of people, this is another topic, but I've got this legacy data. And it's dirty and it's filthy. It's great. I don't even know how you begin to refine that data. Nobody ever wants to raise their hand and say, I'll take care of it. Nobody. I haven't met one person. They say yeah, maybe but then they just fall off. Okay, we're gonna have to wrap this up. Now. Ponce, how do they get ahold of you?</p>
<p>34:57</p>
<p>You can reach us anybody wants to talk to me can reach me on My email id just turns out I anger@omdia.com or ask an analyst@omdia.com. So you can send a query to ask an analyst and they will get put you in touch with me or Alex or whoever else it is within omdia. Who can answer that question for you</p>
<p>35:15</p>
<p>like that. Alex, how do we get a hold of you? Because you, you did well against concept because she's he's bad, but I'm telling you right now she goes, yeah.</p>
<p>35:24</p>
<p>Alex west on the.com asked Matt, I saw someone. All right. Follow up. Questions.</p>
<p>35:30</p>
<p>You guys were absolutely wonderful. Thank you very much, you brought a lot of clarity into a topic that I believe well is still at the beginning. And and it is still a journey. I always talk about the journey. But But you're the professionals. I am just at the humble learner in this whole event. Thank you very much for being on the podcast. Our pleasure, thank you for having us. All right, listeners, we're gonna wrap it up on the other side, you know, you're gonna have all the contact information with both of these fine professionals. So, so don't come to me and say, I can't get ahold of him, because that's a lie, because it'll be out on industrial talk.com. So stay tuned. You're listening to the industrial talk, Podcast Network. All right, a hearty thank you to Alex and Honza for being on industrial talk. The company is omdia we talked again, OT i t convergence, important conversation for you to have, make it happen. They've got the solutions, look them up. Because you can go on industrial talk.com. Right. And you can find the contact information, you're not going to be disappointed. All right. redcross.org. You know, they have a Hurricane Ike to help out there. Consider. There's a lot of people that are in need of support and solution. So consider that put that on your bucket list to do. All right. We've got the industrial Academy out there, sharing all this great knowledge to people that really can be transformed by trying to make it easy for them. Industrial talk is trying to make it easy for them. So consider to be to be a member. And look at that. Thank you. All right. Thank you for doing what you do. It is an honor to be able to know you and you'll be a part of it. Thank you very much. We're going to have another conversation right around the corner when we get the Wi Fi back up. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/hansa-iyengar-and-alex-west-with-omdia/">Hansa Iyengar and Alex West with Omdia</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/hansa-iyengar-and-alex-west-with-omdia/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/9c5075bf-8d0a-4d74-b866-187d096070fa/alex-and-hansa-interview.mp3" length="45597843" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</title>
		<link>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/</link>
					<comments>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 28 Jun 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Roger Bou, Technology Business Director with IoT Solutions World Congress and Fira Barcelona about "How IoT Solutions World Congress and its Members are Global Leaders in Innovation ".  Get the answers to your "Innovation" questions along with Roger's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/">Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/85bb1fdf-8c35-47b1-8e58-a2b4c9b323ad"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Roger Bou, </strong>Technology Business Director with IoT Solutions World Congress and Fira Barcelona about <b>&#8220;How IoT Solutions World Congress and its Members are Global Leaders in Innovation &#8220;</b>.  Get the answers to your &#8220;Innovation&#8221; questions along with Roger's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SPENCER BROOKS' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/rogerbou/" target="_blank" rel="noopener">https://www.linkedin.com/in/rogerbou/</a></p>
<p><strong>Roger Bou's Email:</strong>  <a href="mailto:rbou@firabarcelona.com" target="_blank" rel="noopener">rbou@firabarcelona.com</a></p>
<p><strong>Company LinkedIn Fira Barcelona: </strong><a href="https://www.linkedin.com/company/fira-barcelona/" target="_blank" rel="noopener">https://www.linkedin.com/company/fira-barcelona/</a></p>
<p><strong>Event LinkedIn IoT Solutions World Congress:</strong>  <a href="https://www.linkedin.com/company/iotswc/" target="_blank" rel="noopener">https://www.linkedin.com/company/iotswc/</a></p>
<p><strong>Company Website: </strong><a href="https://www.firabarcelona.com/" target="_blank" rel="noopener">https://www.firabarcelona.com/</a></p>
<p><strong>Event Website:</strong> <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener">https://www.iotsworldcongress.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation" width="500" height="281" src="https://www.youtube.com/embed/ynFLOPXuSnk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>industry, industrial internet consortium, roger, solutions, innovation, iot solutions, barcelona, people, congress, world, event, industrial, iot, mobile world congress, collaborate, listeners, focused, business, different industries, connected</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate you, the industrial professionals, the industrial heroes, the individuals in the companies that get it done, you are bold, you are brave, you dare greatly. You solve problems. You're changing the world. And as such, you're changing people's lives. That's why we celebrate you on this particular podcast. All right, in the hot seat, we have a gentleman by the name of Roger boo. Now Roger boo was broadcasting or interviewed all the way from Barcelona, because we were highlighting IoT solutions World Congress, the incredible then brought to you by Farah, Barcelona, and the industrial internet Consortium, and he was broadcasting from their World Congress that featured it was what Mobile World Congress, how about that? Let's get cracking. Yeah, we can do this, you know, we talked about in this particular conversation, because we're going to get into it real quick. We talked about the necessity to collaborate, but not just collaborate within your sphere, right? But collaborate externally, different businesses, different industries, to collaborate to solve problems, IoT solutions, World Congress, this particular event, is a great location. And I'm telling you right now, you're going to have it out there on industrial talk, comm all the information that you need. And you need to get engaged with these individuals, because they're all about the future. They're all about highlighting the innovation that is taking place within industry. It is a marvelous, their, their organization, and the people who are a part of that organization are passionate about innovation. So Roger was broadcasting, as you look out on the video was broadcasting specifically from the Mobile World Congress. And it was great to hear the voices in the activity in the background trying to get back to normal. And for me personally, it's an absolute honor to be associated with the IoT solutions World Congress, Farah, Barcelona, the industrial internet Consortium, they put on a fantastic, fantastic show. So here is Roger, and he is talking specifically about the strategic vision of what they're doing at fair Barcelona and IoT solutions. World Congress. Enjoy. Roger, welcome to the industrial talk podcast absolute honor that. All right, listeners, this is pretty cool. This is real time. This is live. This is happening at the Mobile World Congress in Barcelona, right this very moment. It is the 28th. It goes on till July 1, and we get the opportunity to have a conversation with Roger boob. And he is he's a big one. He's He's an IoT event director with Farah, Barcelona. How are you doing? Roger, thank you very much for joining us.</p>
<p>03:14</p>
<p>It's good. It's a pleasure to be here. Thank you very much for having me. Yeah, we're here in the Mobile World Congress. And it's been a great experience to be in banking business again.</p>
<p>03:27</p>
<p>Come on, you know, that's great deal. That's got to be feeling good. Because you guys were sort of, in that whole pandemic environment, you guys sort of had to shut down sort of figure out what to do. Where are you going? What's happening? And it's great. Absolutely. Great to see you at this event. And and sort of getting back to normal. Kudos to the fair of team. I love it. All right. Yeah. It's fun. Yeah, go ahead. I'm sorry, excuse me. Sorry, we're, he's in Spain, I'm in Louisiana, we're going to have a little bit of delay, so don't worry about it, listeners. So for the listeners out there, give us a little background on who Roger is.</p>
<p>04:12</p>
<p>Oh, I've been working in the events industry for the last 12 years. I am the founding director of the IoT solutions for commerce. We do this event in partnership with the different internet Consortium. And we've been growing these events since then, creating an environment for innovation and for innovation applied to each of the industries. And so it's a very creative, very international environment. And we have leading people on the industry ball so it's it's great to do that. I'm also in charge of the tech events in in Fira and the startup events. So yeah, been been busy and very happy to do</p>
<p>05:01</p>
<p>I'm telling you, it's a good busy. I like it. I like the fact that you are focused and team Farah, Barcelona, as well as the industrial internet Consortium, are focused on trying to get things back to normal. And I'm telling you right now, the conversations I've had Roger about innovation, especially over this period of this pandemic, period, have been just absolutely incredible. Because what you guys are doing is just leading that way is is true, blazing that trail of innovation. And that is really needed to create a business of resiliency. How long has IoT solutions World Congress been in? sort of been doing this?</p>
<p>05:44</p>
<p>Yeah, well, IoT solutions? Well, Congress started in 2015. So if you remember in our first revision, but then people talked about m to m. And there were some IoT events, just talking about the big possibility of things getting connected and the million of million of things connected. But we had a different position, because we wanted that to be real. So things get connected to solve some different problems. So we focused on how these connected things will solve industrial problems in different industries, like energy, like fuel ideas, like manufacturing, minutes, etc. And this is our starting point, when out, then there were no commercial model yet or business cases, because there was just innovation and experimentation on the IoT. And now our second division, we are very had some testbed and will have also commercial products that could be sold for companies. And since then, we've been growing. And now we have the next change the next important change for the future, because we've been working very hard in strategic plan for the growth for the next five years. And we are changing a little bit our strategic focus. So instead of focusing on content, and solutions for each of the vertical industries, for manufacturing, for healthcare, for energy, utilities, etc, we are focusing on solutions and content for each of the profiles. Because after studying our attendees, we found that what they really wanted is to have a dialogue between end user, as an industry and user, with their competitors, can also with other industries involved on the future, so that in the future, they see that innovation will not come just as a steal, as it used to be so I don't know, for instance, the energy. industry will innovate and innovation was competing against your competitor innovate something different that made you more productive and new competitor. In the future, what they see is that innovation will come from connecting different industries, for instance, automotive industry, the future of an automotive industry is not making the better agenda, their competitor, but connecting with entertainment platform, with road building, company, and with those companies that are building the autonomous car. So as the driver will not be driving, there's some platform that has to entertain him. And as the car will drive automatically, there are some road builders that are putting some sensors and edge computing in the road zero. So the important thing here is connect garage industry, all these people that are involved in the change of all the industries. And this is the new role for the IoT service. connector.</p>
<p>09:09</p>
<p>Yeah, see, and I think that that is an absolutely brilliant approach to this innovation. And, and what I always see is, is the necessity to collaborate. If you think that you're going to just sort of sit there in a silo and think that I'm going to come up with a solution alone, you're missing it, you're missing a completely it is a truly collaborative model bent on true solutions. True problem solving. What I like is how you're connecting different industries. I think that's brilliant. In any Here's the reason why. It's brilliant because I look at problems maybe a different way then maybe you do like in the case of energy right? There are so wait, there's so many ways of being able to bring us together in a collaborative but different industry. I think it's I think it's brilliant. Now, Roger, where do you see it going? Now you've changed your strategic approach. Where do you see you going with IoT solutions World Congress?</p>
<p>10:22</p>
<p>Yeah, we see that our focus keep the same. So we have to be the place where nobody, people need to design the future of each of the industries. But I see that there's a lot of growth to come. Because as we are as, after the pandemic, all the industries have skilled that detail is the way and that all the industries will be connecting faster than we expected. They need a place where to meet with colleagues and to meet with other people in the industry, where there's about dialogue between these end users about use cases, business cases, some things that have worked into that haven't work, and to learn, to experiment and to, to find new solutions for the new business models. So this is a place that we want them to me, we are working hard to bring high valuable content for these people. And we were expecting to have big growth for the next five years.</p>
<p>11:28</p>
<p>Well, it is a topic it is a focus on many, many businesses minds, if I if I had a nickel every time I spoke to somebody in manufacturing that is looking at how do we digitize? How do we venture into this digital transformation? One of the keys that I have to ask you is that what differentiates your organization and what you and IoT solutions World Congress and internet industrial internet Consortium, you have testbeds, this is not what I would say pie in the sky, you see it in action? Can you explain a little bit about why that is so important?</p>
<p>12:09</p>
<p>Yeah, this is blue. And it's very important and very important since the beginning. Because we want that, for us, it's important that people can touch the solution can understand the solution and can find a real application of this motion. So it's not just talking about an IoT platform that's very abstract, and can be used for everything. But talking about, I don't know how we have had different solutions for agriculture, for aquaculture. For binary, we had also for petrol refinery pro board that went into the tubes and clean them. And we've had different solutions in the investment area. And I've helped people from the industry to understand and to have a clear vision on how this can be applied in a real solution. And it's also most of the attendees also tell us that it's very interesting for them, for innovators, to have solutions, to be able to see solutions not only from your industry, but from other industries, because you can see different approach or different solutions that can also be applied to your industry.</p>
<p>13:21</p>
<p>Again, brilliant, I think that especially today, I think in in light of the pandemic, the necessity to collaborate and collaborate with innovative things, thinkers that are involved with IoT solutions World Congress is I mean, you get a better picture, you get a better picture of what's taking place. The question I have, and when I've been very fortunate to broadcast from IoT solutions World Congress is the speed of innovation, right? There's a there's a, there's a velocity that exists with innovation. How does somebody like me just learn to grow? Where am I at? I mean, it's, it's it's so fast. Roger, how do I how do I manage that? How does this information also get out to the masses that would benefit from this innovation?</p>
<p>14:13</p>
<p>Yeah, this is very interesting, Scott, because as you said, it's, it's so fast. And it's, it's also from collaboration, no one can knows about everything we want can be the best of everything. And I think it needs a lot of dialogue between different people that has different knowledge. And with all that, you can really innovate because, for instance, what what's happening in the next IoT solutions world, that we're introducing new disruptive technologies that are going to change the industries like digital twin, or like quantum computing, and this is going so fast and so fast, but it's important to have people that have the technical knowledge, and people sort of have the strategy in your hand in that they share knowledge. This dialogue between the it the OT strategies, these are important they are because all of them are important part of the solution.</p>
<p>15:17</p>
<p>Again, in light of the necessity to collaborate, even within organizations that have identified themselves as little silos it ot whatever, even that is a, that that is an old model that has to be sort of, at least transitioned out so that everybody's working together, because the solutions that IoT solutions World Congress, and its members are coming up with require that that necessity to strategically look at what the value of these these innovations bring to the business. And, and bottom line it does, Roger. I mean, you guys are right at that cutting edge. How does? I mean, with all the stuff that's been going on? If I go to where would I go to get great information on what you guys are doing? What industrial internet consortium is doing? How do I how do I get involved?</p>
<p>16:16</p>
<p>Well, first day, you've got obviously that web pages of the industrial internet consortium and the IoT solutions World Congress. But you can also ask to be part of the community. And so we'll send you regularly information we send to the community with valuable content. And obviously, there's no places that you have to be that's once a year, the event. So we are we keeping we try to keep in contact with the community during call year. But the important place to be is once a year to meet with people of the industry users, with their colleagues with other innovative people and to, to dialogue with and collaborate with others to find this.</p>
<p>17:06</p>
<p>I'll tell you right now, listeners, I've been very fortunate to be at the IoT solutions World Congress in Barcelona. And it is energized, it is full of individuals that are truly dreaming and making things happen. And they're putting it into action. You walk around the event. And you're looking at the testbed you're looking at the the companies that are representative, small, mid large, it doesn't really matter they have a solution that they are are proud of, and it is being represented and you can have right there a conversation, you can have a conversation of saying I have a problem looks like you have a solution. It is a beautiful event. I kudos to you guys. I mean, it is really an excellent event. And I've been very fortunate to interview a lot of your kryptonite status sponsor people. It's, it's, it's an exciting time. And I for me, personally, I'm so glad that you guys are pushing forward and still making it happen, because this is a topic that has to be discussed. Now. How do they get ahold of you? Roger, then, and for the listeners out there. Roger boo, but it's spelled b o u and I'll have all this contact information out on industrial talk.com. How do they get ahold of you? Roger?</p>
<p>18:40</p>
<p>They can get to me by email. By mobile, I mean, the website of the IoT sources for Congress, I have my mobile phone, my LinkedIn, my email, and I am very glad to answer any of you to attend any of you. And I like it very much. Anyone that can get in contact, I'll do my best to respond as quick as possible and to get in touch with all the</p>
<p>19:08</p>
<p>alright listeners. What we have is we have the IoT solutions World Congress it is brought to you by Pharaoh Barcelona as well as the industrial internet Consortium. It is a spectacular event. It is a must event to put on your particular calendar if you have that opportunity. This is a must attend event. It is in the beautiful town of Barcelona which it is beautiful and outside of the exceptional content and information that you can gain from this particular event. You can also enjoy the wonderful people of Barcelona and enjoy the town of Barcelona because it is something else. Roger, you are absolutely wonderful. You are wonderful. Thank you. That's right listener. I am wonderful too. Straight from Rogers. Alright listeners winner Wrapping up on the other side and we're going to have all the contact information, all the LinkedIn information, all the website information, all the email information. And to get a hold of Roger to get a hold of the industrial internet consortium to get a hold of Farah Barcelona and IoT solutions World Congress, so Fear not. You have no excuse not to get involved. Get involved. All right, we're gonna be right back.</p>
<p>20:22</p>
<p>Sure, and I hope to see you all in Barcelona next. May. And J. Also the food is good food. Also Barcelona. You missed that. Oh, yeah, baby.</p>
<p>20:32</p>
<p>I I did miss a lot of great gin and tonics, too. Yeah. Standby listeners. We're gonna wrap it up on the other side. You're listening to the industrial talk Podcast Network.</p>
<p>20:52</p>
<p>All right, Roger boo is his name. We're going to have all of the contact information to Roger and the rest of that wonderful team at Faro Barcelona. And we're just going to continue to highlight what they're trying to do and what they are doing in the world of innovation in the world of digital twin in the world of IoT, everything that is industrial for Dotto or industry for Dotto or however you want to try to parse it out there, the leaders, global leaders, in all things, getting that content out to help you be a success. What you need to do is you need to get involved. That's what you need to do. You need to get involved ASAP. Go out to IoT solutions World Congress or IoT s and W see IoT solutions World Congress comm find out more, get engaged. And as you will see at industrial talk.com all the information to get in contact with Roger and company. All right, you are bold. You are very brave, you dare greatly and you're hanging out with people who are bold and brave and daring greatly on this podcast, change the world. We're gonna have another great interview right around</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/">Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/roger-bou-with-iot-solutions-world-congress-talks-about-collaborative-innovation/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/c4bb7112-3510-4f4f-b1a5-ba944f09c428/roger-bou-interview.mp3" length="27028439" type="audio/mpeg" />

			</item>
		<item>
		<title>Richard Ku and Ryan Flores with tx One talk about Industrial Cyber Security Threats, Challenges and Risks</title>
		<link>https://industrialtalk.com/episodes/richard-ku-and-ryan-flores-with-tx-one-talk-about-industrial-cyber-security-threats-challenges-and-risks/</link>
					<comments>https://industrialtalk.com/episodes/richard-ku-and-ryan-flores-with-tx-one-talk-about-industrial-cyber-security-threats-challenges-and-risks/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Fri, 11 Jun 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/richard-ku-and-ryan-flores-with-tx-one-talk-about-industrial-cyber-security-threats-challenges-and-risks/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Richard Ku and Ryan Flores with txOne Network and Trend Micro about "Cyber Security Threats, Challenges and Risks in the Industrial Control Environment".  Get the answers to your "Industrial Cyber Security" questions along with tx One's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-and-ryan-flores-with-tx-one-talk-about-industrial-cyber-security-threats-challenges-and-risks/">Richard Ku and Ryan Flores with tx One talk about Industrial Cyber Security Threats, Challenges and Risks</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/eedf6f6f-b41a-433c-96bf-c1b88e07dc71"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Richard Ku and Ryan Flores </strong>with txOne Network and Trend Micro about <b>&#8220;Cyber Security Threats, Challenges and Risks in the Industrial Control Environment&#8221;</b>.  Get the answers to your &#8220;Industrial Cyber Security&#8221; questions along with tx One's unique insight on the “How” on this Industrial Talk interview!</p>
<p>Trend Micro Event:  Cyber Security Perspectives.  Hold Your Seat <a href="https://perspectives.trendmicro.com/?_ga=2.70356185.832642918.1623267552-1558506737.1620854188" target="_blank" rel="noopener">Here</a>.</p>
<p><iframe loading="lazy" title="Trend Micro Perspectives - June 2021 - Digital Transformation Insights for Security Leaders" width="500" height="281" src="https://www.youtube.com/embed/jjVYi2OIBG8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RICHARD KU'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/richardku1/" target="_blank" rel="noopener">https://www.linkedin.com/in/richardku1/</a></p>
<p><strong>Company LinkedIn: </strong><a href="https://www.linkedin.com/company/trend-micro/" target="_blank" rel="noopener">https://www.linkedin.com/company/trend-micro/</a></p>
<p><strong>TX One Networks Company Website:</strong> <a href="https://www.txone-networks.com/en-global" target="_blank" rel="noopener">https://www.txone-networks.com/en-global</a></p>
<p><strong>Trend Micro Company Website: </strong><a href="https://www.trendmicro.com/en_us/business.html" target="_blank" rel="noopener">https://www.trendmicro.com/en_us/business.html</a></p>
<h2>RYAN FLORES' CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/ryan-flores-4800b8a/" target="_blank" rel="noopener">https://www.linkedin.com/in/ryan-flores-4800b8a/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Richard Ku and Ryan Flores w tx One discuss Industrial Cyber Security Threats, Challenges and Risks" width="500" height="281" src="https://www.youtube.com/embed/5KsNVS6qH7w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2></h2>
<h2>Other Powerful Cyber Security Resources:</h2>
<p><a href="https://iiot-world.com/our-team/our-contributors/richard-ku-sr-vice-president-of-product-services-management/" target="_blank" rel="noopener">https://iiot-world.com/our-team/our-contributors/richard-ku-sr-vice-president-of-product-services-management/</a></p>
<p><a href="https://iiot-world.com/ics-security/cybersecurity/iiot-world-days-track-ics-security-bringing-order-to-ics-cyber-chaos/" target="_blank" rel="noopener">https://iiot-world.com/ics-security/cybersecurity/iiot-world-days-track-ics-security-bringing-order-to-ics-cyber-chaos/</a></p>
<p><a href="https://iiot-world.com/ics-security/cybersecurity/industrial-cyber-security-why-it-ot-collaboration-is-no-longer-an-option-but-a-necessity-2/" target="_blank" rel="noopener">https://iiot-world.com/ics-security/cybersecurity/industrial-cyber-security-why-it-ot-collaboration-is-no-longer-an-option-but-a-necessity-2/</a></p>
<p><a href="https://iiot-world.com/industrial-iot-cybersecurity-from-the-shop-floor-to-the-board-room/" target="_blank" rel="noopener">https://iiot-world.com/industrial-iot-cybersecurity-from-the-shop-floor-to-the-board-room/</a></p>
<p><a href="https://iiot-world.com/ics-security/cybersecurity/9-best-cybersecurity-practices-itot-environment/" target="_blank" rel="noopener">https://iiot-world.com/ics-security/cybersecurity/9-best-cybersecurity-practices-itot-environment/</a></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:  <a href="https://www.neom.com/en-us" target="_blank" rel="noopener noreferrer">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>cybersecurity, trend micro, industrial, people, industry, organizations, network, business, ryan, attackers, cyber, important, pay, attacks, Iot, ransomware, richard, colonial, challenges, gain</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get</p>
<p>00:21</p>
<p>All right. Welcome to the industrial talk podcast, the number one location for all things industrial. Yep, industrial talk, go figure. We talked industrial. We've got a five part series, a five part series that focuses in on industrial cybersecurity, we're going to be featuring some incredible at trailblazers, let's put it that way in the world of cybersecurity, and I believe, and I think you believe if you're going down this world of digital transformation, and you want to take advantage of industrial for Dotto, you need at the forefront of this particular decision, this strategic decision to help create greater resiliency in your business. cybersecurity, let's get cracking. So, yeah, I, I've been very fortunate. And of course, you know, as well as I do, that there's a lot of conversation out there about cyber security, you have the colonial pipeline. And so industrial talk as a whole wants to be this just a central location for industrial related information. So you don't have to go around. We want to promote events, we want to promote individuals that are speaking at these events, we want to facilitate this knowledge, because we believe that education is it, education, collaboration, and innovation is where success will be in the future. And that's just a reality of it. So I mentioned briefly about this particular five part series, this is the first of five, this is cybersecurity threats, challenges, risks in industrial control environments, and this just came out after the colonial pipeline, which on the industrial talk website, we will have a white paper that was produced by incredible people at trend, micro and Trend Micro sponsoring this particular series, they are fabulous to work with a. I mean, when you think about cybersecurity, when you think about all the stuff that has to be thought of and, and how they facilitate this digital transformation. They're not meant to get in your way. They're, they're meant to make sure that that your life is not interrupted by unfortunate situations within cybersecurity. That's what Trend Micro is all about. Now, number two in this particular series will be industrial business and tech, not technical challenges facing industry. Number three cybersecurity best practices, number four, industrial cyber solutions, which is pretty cool. And then finally, CEO, CEO talk. So we're gonna have a conversation on I mean, we've just got to recognize that this is important now, because I'm all about getting that information out there is an event. This is an event that is featuring and Trend Micro, it is a live event, it is June 16. This is for the Americas June 16. It is from 11am to 4pm. Eastern Time, and they're going to be talking all things cyber, because it's important. It's like the the the topic is ready for a new perspective, don't miss this exclusive one day virtual event. And it's going to be featuring the CEO of Trend Micro and then a gentleman by the name of Neil McDonald, VP and distinguished analyst at Gartner. How about that. And if you're not if you're in Europe, they have one for you, too. It's on June 16. But it's 10am to 3pm. And then if you're in the Middle East Africa and Mediterranean, same thing, June 15 11am, to 4pm. And then finally an Asia Pacific 10am to 3pm. A go out and I'll have the link. Don't worry about it. I'll have the link out there. But I think that this is an important conversation to have. I think you need to be a part of it. I think you need to hear from leaders within this space because well,</p>
<p>04:26</p>
<p>if you want that digital transformation journey, if you want to embrace that, if you want to reap the benefits associated with all of that, you need to have a sound and strong cybersecurity strategy, Trend Micro reach out to them. Alright, this particular podcast which we're going to convert into the industrial Academy, because I think it's a it's a series that warrants an industrial Academy type of approach. So this particular podcast we're going to be talking about cybersecurity threats, challenges and risks to industrial Control environment, it features a gentleman by the name of Brian Flores as well as a Richard Kuh. bolt with Trend Micro enjoy. Ryan and Richard, thank you very much for joining the industrial talk podcast listeners, what we're going to be talking about is cyber security threats, challenges and risks in the industrial control environment. I don't know where you set on that, and then anything cybersecurity, but that for that particular topic is dead sexy. I am excited about having this conversation. For the listeners and Ryan, give us a little background on who you are level set, figure out who you are. And then then we're gonna go to Richard, do the same thing. And then we're gonna go into that topic.</p>
<p>05:42</p>
<p>All right. Hi, everyone. I'm Ryan florists. I'm happy to be here. I've been working in the cybersecurity space for more than a decade now. Investigating attacks and incidents. So you know, the recent attacks that have been happening, it's some quite close to my passion. And in my field.</p>
<p>06:06</p>
<p>It's interesting. I, I'm looking at your stat card out on LinkedIn, you've been with Trend Micro for 18 years. Oh, yeah. Oh, yeah. Why don't you just start at age one?</p>
<p>06:16</p>
<p>No, no. Um, yeah. Right on it right out of college? Oh, yeah. So if I just one of those young guys that are doing reverse engineering, you know, solutions for viruses and malware that are coming around, and then, you know, progressed to, to looking at cyber criminals and the other technologies and infrastructure that, you know, that is being used, and that is emerging. So I'm excited, we are excited to be in the space.</p>
<p>06:49</p>
<p>I'm telling you, you have a tiger and you got to hold on to that tail, because it's they're very creative people out there very nefarious individuals that never stop thinking about how to, unfortunately, gain access to where they're not supposed to gain access. All right, Richard, give us a little background on who you are, and why you're such an incredible cyber guy.</p>
<p>07:11</p>
<p>Thank you, Scott. Yeah, so I've been around in the cyber security space for a little bit over 30 years. And, you know, over the last, I will say, five years or so I've been very focused on, you know, I just had no development and understanding of, you know, cybersecurity in the industrial space. But I am, you know, in the cybersecurity for more than 30 years, with the company. Previously, I involved in a lot of product development, a lot of research. So, yeah, I've been very passionate about, you know, cyber security, specifically on the industrial area, right, because I think over the last, you know, couple years, we have been having a lot of challenge, you know, especially in some of the critical infrastructure. And so we're going to talk about that a little bit more, but I'm excited to be here.</p>
<p>07:59</p>
<p>Yeah, here's the interesting part. You know, there's that the good side, bad side, double edged sword type of thing with this digital transformation journey, right? It just is. Yeah, you leverage the the available. innovation that exists out there that give you greater insights into what your business is doing. But then again, again, you're opening up areas of weakness, potentially, if you're not a business, if you're not an industrial business, not thinking about, Hey, this is great IoT stuff. What's that cyber side? Ryan, let's talk a little bit about, from my perspective, just lay the foundation of what I say, what's a cyber one, what is a cybersecurity threat? What does that mean? And why are people interested in trying to gain access to the industrial, you know, infrastructure?</p>
<p>08:54</p>
<p>Yeah. So, um, basically, a cyber threat is something that can, uh, adversely affect your network or your digital assets, right. So it can be something in a more traditional IT network, it can be like the server, it can be a user account that has access to certain information. And in other networks, like in an OT network, that can be an ICS endpoint that is responsible for controlling a certain process or monitoring certain conditions, right. But the thing that we've learned in, you know, in studying these kind of attacks, is that a lot of times the attackers don't don't really target or maybe they don't have an initial idea who they were able to compromise or gain access to, is just that, they learn about it when they are able to gain access, and then Okay, this looks like an important company. This looks like an important server in the network, I'm going to attack it, ransom, ransom it. So, and then I think like, for example, in colonial attack, right, the attackers even admitted that they were not aware of the impact of of that back that they have done.</p>
<p>10:20</p>
<p>So, again, let's get into the psychology of it. Why Why? Why is that appealing? To some? It's like, I know, I don't outside the fact that I'm, I might be considered lazy, but I don't sit around saying how do I, you know, penetrate get into? for no reason. It's like, Oh, yeah, I don't understand what's the psychology behind that.</p>
<p>10:47</p>
<p>It's it's just the money. Um, it's, it's a business out there. Um, so a lot of the attacks that are happening right now is its monetary driven, they plan to gain profit from the attacks on either via extorting for, for the files that that has been, or the network that has been held ransom, or by by by blackmailing that, hey, if you don't pay me up, I would I would reveal this information, this, this data that I have on you that I have stolen from your network, or are building up a supply value chain in the cybercrime underground network, meaning, if I, for example, have stolen several credentials, and it's quite important, I can then resell this to somebody else who might be interested in this credentials for later use. So it's really an economy out there and everything is doing with money. So</p>
<p>11:55</p>
<p>we can add it right. Because I think if you look at the history of cyberthreat, right, yeah, back in the 90s, right, most of these cyber incident or threat is really coming from I think, you know, kids or college students, and, you know, laboratory, right, that's kind of early 80s and 90s. Right, and it's proving they can do it, but then as over time, right, and you start to see these, all these digital transformation, and people are starting to see that there's a, you know, economically gain from it, right. And so, all these you know, you know, attack, or these hackers now try to basically transform their business model right, from not just, you know, I tried to prove they can do it, but now they are, you know, really focused on monitoring gains and gaining access to, you know, confidential information. So all those underground, right, and that whole underground market. Oh, it is the economy, actually is quite big. I mean, it's probably a couple of trillion dollars in terms of the whole economy underground. Right. And so, well, then it's easy for them to make money, right. I mean, you know, we work. Yeah, it's easy for them. So,</p>
<p>13:04</p>
<p>the T word, oh, my jaw just dropped. I said, I can't you dropped a trillion on that</p>
<p>13:12</p>
<p>hole, maybe 100 billion, you know, I can't remember the exact number. But the last look, it was something like, I can't remember Ryan. But what something two or $300 billion, or something economy or something. Right. So it's more on the beat, not on the team? Yeah.</p>
<p>13:29</p>
<p>Holy cow. Yeah. I better get I better sharpen up my skills. If that's the case. No, no, don't even don't even contact me and say that. Okay. So, me, business owner, I'm still very confused. And the reason I'm confused is, is where are the laws that in this case, let's let's let's use the the elephant in the room. Let's just take a take that, for example, you got this ransomware situation on colonial pipeline, it is impacting me, and it's impacting a lot of people around the United States. And they I guess, they tracked it back to Russia and all of this good stuff. What What do we do we we pay for that extortion? What What do we do?</p>
<p>14:16</p>
<p>What are the laws? Unfortunately, a lot of victims actually opt to pay or not a lot. You know, a significant number of victims pay because it's it's also difficult for them to to recover. Once, for example, your network is hacked. They also they also play the economic game, right? So it takes us one month to recover and pay this amount of money to contractors to software licenses and everything like that instead of just paying it so they have you know, they did have to juggle that with the time constraints that they also have.</p>
<p>14:58</p>
<p>Yes. Now I understand it's like, boom, incident happens ransomware bring where we've got a problem. Now the decision on the business side is like, okay, we can pay it. Okay, I see it, or I haven't got to find somebody or some company or some entity to remove it has a price. This has a price. And you got to look at it. from that. That point of view. Yes. Oh, that's ugly. I'm sorry.</p>
<p>15:32</p>
<p>Oh, yeah. And that's really difficult, especially in in industrial environments, because you also need to factor in, you know, last time. Yes, right.</p>
<p>15:42</p>
<p>Yes. So let's, let's, let's sort of pull on that string a little bit with the colonial pipeline ransomware. Do you by chance, Ryan have any insights into what what took place with that event?</p>
<p>15:59</p>
<p>Alright, so I'm not going to speak about anything that I don't factually know. But for example, it's been known that these ransomware groups don't operate by themselves, they have other affiliates or partners that would do the actual hacking for them. And they just, you know, it's like, commission based, you install a ransomware into a compromised network, we don't do the compromise ourselves. We don't do the hacking ourselves. But if you've managed to hack the network, contact us, and you'll get a cut of whatever profit we make from that. So there's also like a, you know, tiered model there. And then it's also depends on whom they're able to, to hack or compromise. If it's a bigger company, they would ask for a bigger ransom. If it's a smaller company, you know, they actually judge the cup the capability to pay of the victim. So and how would the initial compromise or hack happen? several things. There are there might be unpatched systems that are exposed to the internet, there might be, you know, fished user accounts, user credentials, that attackers were initially able to gain access to, or there might just be some security misconfigurations that are made available, or, you know, the hacker was able to, by happenstance, able to access and these things happen, and we've seen, you know, all of these things played out in previous incidents.</p>
<p>17:41</p>
<p>So this is it. This is unnerving. Right? You and others would turn micro, this never stops, right? No, they don't just say, Hey, guys, Trend Micro there, they've, they've pretty much should protect everything. And so we might as well just shut it down. That's not the case. They're gonna continue to try to figure out ways of penetrating these because the financial rewards are too great.</p>
<p>18:14</p>
<p>Oh, yes, definitely. That's why for example, you know, one of the push is not just for, for having security products, but also having people in, in the industry advocate for more cybersecurity, or tailored cybersecurity for this particular niche, right. Industry niche. Yeah, and also having people in the industry, talk to each other share information, share best practices, in order to have a higher raise the bar for the attackers, you know, to overcome.</p>
<p>18:49</p>
<p>So I hear what you're saying, I'm uncomfortable, I'm getting. Now if they hack me, I've got $20 out there, I'll pay for it. But that's about it, that I don't have anything beyond that. But let me ask you this. What are the actionable items that we could do today? If I was a business? Give us a little, you know, 123 do these things today?</p>
<p>19:14</p>
<p>All right. Um, yeah. So so one of the things that we've seen is that, um, basic security, hygiene or cybersecurity hygiene is not, or, you know, it's not as widespread as we would have hoped. There's a lot of small companies out there that that have what one ID administrator guy who's managing the whole network, both it and ot network side, and that is not enough. One of the things that, that contribute to that is, is that there's the awareness of the business owner of the magic Assuming that security is important, cybersecurity is important. So I think if we have to start somewhere, we have to put out the word out there that, first and foremost, cybersecurity is important, specially, if you have critical infrastructure and critical equipment process for that you maintain and run, right. And the next step of that would be make the investment, the investment in hiring the right people, and implementing the right technology in order to properly protect all of this assets and processes. And third, would be having good knowledge on what is in your network. A lot of times, what we've seen is that the reason why an attacker is able to enter the network is because there is one computer out there, that has been forgotten that it's not part of the audit, that was just lying there connected to the network, and everybody has forgotten about it. And that was the what the attacker was able to gain access to. So having complete visibility and audit on what assets you have, and what were those where those assets are connected to, and what these assets mean to the network would be, you know, a good step to be able to know, your network and to be able to properly protect the network.</p>
<p>21:32</p>
<p>Yeah, a couple of things as well. I think in addition to you know, Ryan's point, when I speak to many of my customers appointment, there are kind of four key pillars that I typically recommend them, right. And those are, you know, people process technology and culture within an organization, right. And so, I think people play a very important role in cyber security or your cyber strategy, right? If you have a good train, security awareness organization, that can reduce your cybersecurity risk, as well as having the competence peoples and risk to deal with such instances, the employer was I think the people pieces are also very important. And then you know, followed by that process, right, you know, to get a good cybersecurity strategy, you need to have some type of process in place, right, so that you can some kind of governance or some type of auditing, to make sure that you as you implement your cyber strategy, you continue to evolve, you continue to basically make sure that you get improved over time, right, and so a good process in place, and that they're also very good in the technology itself, specifically on the industrial control side, right, in industrial control, because some of these systems have been around for decades, right, and many of this system have, or operating system, you know, it was never designed to have security. So you wanted to build the right security solution implement right solution, is to make sure that the solution, you actually mean to that environment can be adapt, right and work in that environment. Because my experience, we have many customers, where they try to take an IT product and try to deploy it on an OT environment, and does not always solve the problem, because they actually create more problems than, you know, solving it. So understanding technology, right, you know, validate, verify, and make sure the technology can be worked on that environment. And then of course, last but not least, is that culture thing, right? You know, it's, you have to create some kind of like culture, cybersecurity culture within the organization. And, you know, and that will really going to help people to kind of, you know, evolve around and make sure that can be done. Otherwise, you know, people just don't care too much and put us in cybersecurity very low. So, at least those are the on a very big picture with a fundamental thing I think organizations need to consider, and then you talk about what are my cyber security cyber framework need to look at? Right, so</p>
<p>24:04</p>
<p>those are the things very good on both both accounts, very interesting. Now. It makes sense. What are the roadblocks what what are preventing people to do the what is right for their organizations in the world of cybersecurity? What what are they not getting?</p>
<p>24:28</p>
<p>Me? Wrong, you can add? Right, as you know, I think that especially in the industrial sector, there are some definitely business challenges. Right. And, and we can talk about a little bit and also there's some technical challenges, you know, and those are the roadblocks. I think in in especially on the OT world, right, you have kind of four areas that I see it a big challenge. One is that lack of domain knowledge and expertise right especially on you know, in cybersecurity for ot or industrial control side. There's a lack of skill set lack of expertise in that area. So that's one big, I think, kind of issue on that. And then, you know, traditionally you have this conversion between it ot Yeah, you don't have that before I before, which is it, and then ot they are completely separate. But now you have this convergence. And that roles and responsibilities become very unclear as to who need to manage or need to make decision on soon, let's say a cyber incident. Right. And that is also a big, big challenge for many, many organization. And then another piece, is that legacy liability, right? You know, you have all these all environment going around for that? And how do you make sure that you can implement the right technology, the right solution into those environments? So that's a big challenge for them, because maybe this environment being worked and, you know, will continue to work, you know, for the next five or 10 years. Right. And I want to touch it. Right. And, you know, in always a day, it will work in you know, why? Why bought it right? So I think that's a big, you know, obstacle for folks. And I think last but not least, and it is from my perspective is that, you know, organization tend to kind of put ha, I will say priority on the economic side, versus cybersecurity, right, cybersecurity is always going to kind of draw or color the secondary, you know, I think priority. And so, I think that had to change giving someone a very current incident, like from the colonial pipeline, or the solar wind attacks, or even some of the, you know, Microsoft, you know, vulnerability, right. These are, it should be, you know, upfront and impiety for many organizations. So it is those are some of the challenges in know, people maybe last thing is, is that all I write people don't see your return on investment, as you will come to investing in cybersecurity. Right. And so, they want to see the economic and sometimes, you know, you don't see that. So it's those are some of the I think, potential challenges for many organizations. Well,</p>
<p>27:08</p>
<p>I guarantee a colonial knows about the ROI understands the economic impact. That's for doggone sure you have anything to add to that, right.</p>
<p>27:17</p>
<p>Oh, yeah, I think the one thing that I would like to add is that I think there's still big discrepancy you between what the IT people think, and ot people think. And I think it's just a matter of them. Getting into a room together, understanding each other's priorities and what we are they're trying to achieve, such so that the digitization that is happening right now proceeds with security in mind, and also supports both the it objective and the OT objective.</p>
<p>27:53</p>
<p>And that's cultural. None. And, yes, Richard brought that up. And that's a cultural thing. And we've all been in organizations where that, that they don't talk. They they just don't.</p>
<p>28:05</p>
<p>Yeah, unfortunately, you know, in this industry, especially for the industrial control side, right, these people haven't been talking to each other for so so many decades, right. And now, you know, because this convergence is forcing people to have that conversation and talking, and I think it's very difficult, right?</p>
<p>28:24</p>
<p>So I've got a couple of other sort of insights here that I want to ask you guys. First off, let's say I'm a I'm a business. And, and I think Ryan and Richard, you painted a picture that it's a dynamic environment out there, and you got to keep current and you got to constantly consume this information in some way, shape or form. You got to find the organizations to be able to share their story, which is pretty hard when it comes to cybersecurity people are not really sharing information from a business, what's going on? Now? I've got limited, let's say limited resources, fine. Is there a value proposition for what I would call a fractional cybersecurity expert? Like, I can't have a guy on on board? I can't pay that. But I can try to fractionalize and say, I've got I've got somebody over here that keeps current with all the information that's out there. I can draw upon that. There's a it makes sense for my financials, but I'm in the I'm moving forward in a secure or a secure strategy. Is there is there any value proposition there?</p>
<p>29:37</p>
<p>I think I'm within the industry. There are industry specific cert computer emergent emergency response teams. I believe there's ICS cert. that exists, and they are the they would have, they would send regular notices on certain incidents that are happening. that are affecting the industry. So there are organizations out there that do this kind of things that help distill, you know, that stream of information and turn it to the right. Industry and to the right, people. I think also, there's some isaaq type of organizations that is also for for ICS, and to. So I think, you know, if you're a business, and you're, you know, you want to have industry relevant information regarding cybersecurity, it would be best to subscribe into these types of organizations and mailing lists, because, you know, the information that that arrives to us already filtered out, and it would be relevant to your industry.</p>
<p>30:52</p>
<p>We talk about and I think, I think, Richard, you brought it up, which is very important. In in the world of utilities, when we start talking about legacy liability, there are assets out there that are 5060. And beyond years of age, and it still works still current churning along, I see a real challenge to say, how do we create a secure environment for those, and that's also in the water, right? You don't you don't want compromises in the water world, you just don't? And, and given the realities that have taken place recently, with colonial and others? I don't, I want to compress my time. So how do I get ahold of somebody at Trend Micro to help me with my learning curve to get up to a speed where I feel comfortable. And then I can start deploying the things that I need to do to process or begin to think through it. Because I just, if you want this digital transformation, world we want to live in, you cannot ignore the cyber side, cybersecurity side, is there a way of being able to contact Trend Micro?</p>
<p>32:18</p>
<p>Yeah, so, you know, as you know, turnback have been around for over 30 years, right. And we have many partners, as well, as you know, you know, reseller across in the US or across multiple regions are, and, you know, and each of these partners, and, you know, partner, we actually do a lot of training for them, right? available need to buy used to be, you know, person to person in the past, but now we have not online materials, that, you know, anyone can actually come into our website and get that training, and you get that education. And that's available today through our partners or through some our retailers. Right. And, of course, you know, there are tons of information that we are making available for anyone that who are interested in learning more of this, you know, at our website, where you just contact Trend Micro directly, and we'd be happy to send you all the necessary information needed.</p>
<p>33:15</p>
<p>Yeah, out on the trend micro.com website. And I'm looking at everything you've got, it's, it's easily navigate, I can navigate around it, I can see every thing that exists out there, I see partners to see support. I think it's an easy, easy peasy way of being able to sort of begin that education and cybersecurity just because, I mean, let's just let's just lay it on the table. You have to you can't ignore it, right. You're just Yeah, sorry. You might want to, and, but you're gonna have to do it.</p>
<p>33:53</p>
<p>So to add, if you know, our viewers or listeners can just google Trend Micro IoT security, we actually have a dedicated page for IoT security related news and research straight from the research team, such as from my team and other teams inside Trend Micro, and that's, you know, condensed, organized into that single page for the relevant information.</p>
<p>34:20</p>
<p>All right, listeners, we're gonna have all these links, including some of the other resources that they were talking about. So Fear not, you'll be able to find everything you possibly can. There it is. I just, I've been on the the Trend Micro site. I just popped into the Trend Micro IoT security site. Excellent. Yep. resource rich. No complaining, baby. Not. You're not gonna listen to it. If I did complain, I'm already nervous. Yeah. All right. We're gonna have to wrap it up. This and I want to make sure everybody notes this. This is a real important conversation. We're going to continue to expand upon it because we have more in the area of cybersecurity. So, don't, don't just say this is one a done, we've got more that are is very important. This is a very important topic that is meaningful to your business. This was on cybersecurity stretch challenges and risks. Big, big, we're going to give you some links out there definitely. This is going to be an A video, it's going to be often. So learn your cybersecurity. Ryan, absolute wonderful meeting you. Thank you, Scott, for having us. always enjoyed your conversation. Richard, you're all great. Thanks, guys. Awesome job. Yep, thank you. And once again, listeners, we're gonna wrap it up on the other side, we're gonna once again figure out how to can contact with his Jensen and everything that's associated with cybersecurity. You're listening to the industrial talk, Podcast Network. All right, once again, this is number one in a series of five regarding cybersecurity, and digital transformation and why it's important for you, as a manufacturer, as anybody within industry, to reach out to Trend Micro find out more, it'll all be out there on industrial talk COMM And remember, we're going to have this as a featured industrial Academy, learning management opportunity, as well with all of the links, all of the contact, all of the information that you could possibly need to gear up and make sure that you are truly ready to go in your cyber world. Once again, let's talk a little bit about that event that we're talking about. June 16. Put that on your calendar 11am 4pm. I have the links out there. Just Just go out to industrial talk, find the right time zone. But remember, you need to have this conversation. You need to be able to do this. It is exceptionally important. Now, before I go, second podcast, industry, business and technology trends, stay tuned. We're gonna have another great conversation.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/richard-ku-and-ryan-flores-with-tx-one-talk-about-industrial-cyber-security-threats-challenges-and-risks/">Richard Ku and Ryan Flores with tx One talk about Industrial Cyber Security Threats, Challenges and Risks</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/richard-ku-and-ryan-flores-with-tx-one-talk-about-industrial-cyber-security-threats-challenges-and-risks/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/3fc8b0dd-4bd4-49a7-9ca4-52595002d2f2/trend-micro-podcast-1.mp3" length="45726618" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data</title>
		<link>https://industrialtalk.com/episodes/lance-dofflemyer-with-mr-systems-talks-about-the-importance-of-unifying-water-data/</link>
					<comments>https://industrialtalk.com/episodes/lance-dofflemyer-with-mr-systems-talks-about-the-importance-of-unifying-water-data/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 29 Apr 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7524</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Lance Dofflemyer, Chief Data Scientist at MR Systems, Inc. about "The Power of Data and Unification of your Water Data Assets".  Get the answers to your "Water Data Solution" questions along with Lance's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/lance-dofflemyer-with-mr-systems-talks-about-the-importance-of-unifying-water-data/">Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/6e8ae649-c3ef-4967-a100-061587d4edfa"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Lance Dofflemyer, </strong>Chief Data Scientist at MR Systems, Inc. about <strong>&#8220;The Power of Data and Unification of your Water Data Assets&#8221;</strong>.&nbsp;Get the answers to your &#8220;Water Data Solution&#8221; questions along with Lance's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Lance and the wonderful team at MR Systems, Inc. on the Power of Data and Unifying you Water Assets </strong>by the links below.&nbsp;Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>LANCE DOFFLEMEYER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/in/lance-dofflemyer/" target="_blank" rel="noopener">https://www.linkedin.com/in/lance-dofflemyer/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/mr-systems-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/mr-systems-inc/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.mrsystems.com/" target="_blank" rel="noopener">https://www.mrsystems.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data" width="500" height="281" src="https://www.youtube.com/embed/Py3BiQqKF0Y?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>:&nbsp;<a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>Lance Dofflemyer Interview</p>
<p>Thu, 4/29 10:10AM • 28:52</p>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>data, facilities, people, water, systems, lance, talk, important, process, utilities, plant, beverly, industry, insights, industrial, NOEM, ml, Rider, MR Systems</p>
<p>00:04</p>
<p>Welcome to the Industrial Talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the Industrial Talk podcast where we celebrate you industry heroes. That's right, because you are bold. I hear it all the time. You are brave. We talk about it all the time, you are just Daring Greatly each and every day, we are living through a great time and you're changing lives and you're changing the community as we speak, all around the world. take that to the bank, we are living through incredible times. It's exciting. And you know who's leading the way you you industrial professional, alright, in a hot seat in a hot seat, Lance Dofflemyer. He is the chief data scientist at Mr. systems. Now, Mr. systems, they are incredible when it comes to water. But you know, we were talking about data because there's gold in that data, the data that makes the product better, safer, asset runs more, let's get cracking data.</p>
<p>01:24</p>
<p>It's like we</p>
<p>01:26</p>
<p>just like your mining data that just makes everything better. And that's what Lance is all about. I mean, it's just an incredible that we take it for granted that water just comes out of our tap. And water is very important to our life. Absolutely, Doggone it, but it's more the fact that we just take it for granted that it's going to be safe. And that it's gonna I like it. I drink a lot of it. I got a lot in front of me. But before we get in that interview, okay. You know, I always talk about being bold, being brave, daring greatly. Those are not platitudes. Those are not just something that I just sort of, sort of, you know, stirred up and said, it was a great words, no. industry is all about bold, thinking bold, being bold, visions that are bold, that are brave, that are just like, okay, we're going to do it. Why not? Why not? and answer that question. And then Daring Greatly put it out there. Just, we're going to do it. We're gonna take action now bold, brave and daring greatly. And always talk about, hey, hang out with people who are bold and brave and daring greatly, and you're gonna just absolutely move mountains change, VA world. So you might have noticed a couple of times. She's been on the podcast a couple of times. Her name is Beverly Rider.</p>
<p>02:45</p>
<p>Beverly Rider is an inspiration. We got to our stack, our LinkedIn Beverly Rider. Yeah, just plug in Beverly Rider. And she looks at the world in a very unique way. She wants to change it. She is doing that. Right this very moment. She is an inspiration now. I met her as the Chief Commercial Officer at Hitachi America. And at that time, we had a great conversation and we were talking a lot about stuff. Find it out there on IndustrialTalk.com you will be inspired. And then she said, I'm going, I'm going to an organization called Neom. So you're going to get on your Google and you're going to type in Neom, and oh, you're going to say Saudi Arabia, and then euro are going to be dazzled by what is taking place at Neom. She has accepted a position as executive director with that organization. But</p>
<p>03:42</p>
<p>But talk about bold, brave and daring greatly. That's what Neom is all about. That's what she is doing her team, everybody in Neom. That's what they're doing. They're taking all of this great innovation that exists out there today, which it does. And they're applying it to a community, the community of the future. And I got this thing that's quoted from me, it preserves 95% of the name of nature within Neom, which is over in Saudi Arabia and its community of the future with zero cars, zero, straights, zero carbon emissions, bold, brave, daring, greatly, making it happen. How about that? You need to reach out you need to just go to that website, and you will be absolutely stunned. I remember. And I remember why my there's a lot more out there. So I'm not I'm not going too deep into it because you got to go out to that website. And I remember looking it up. And finally I said and I and at that point in time, I contacted a couple of people I said you've got to check this thing out. You've got to see what's going on there. It is spectacular. This is exactly right there. what the future looks like.</p>
<p>04:57</p>
<p>It's exciting. Beverly Rider boom.</p>
<p>05:00</p>
<p>Kudos, thank you for changing the world. That's what she's all about. All right, I want a paper, right? And pencil,</p>
<p>05:09</p>
<p>we got an A, we've got an event that I want you to at least consider going to. It's the digital summit brought to you by IoT solutions World Congress, I am running a side event when I say I am.</p>
<p>05:23</p>
<p>I have people that know what we're going to be talking about. And I just sort of sit there like eye candy and ask them questions. But I do have a utility background. And so we're going to be talking a little bit about the electric utility, right? The electric utilities, digital transformation journey.</p>
<p>05:39</p>
<p>And what makes this an interesting conversation, when you start talking about the utilities, we take that for granted, lights go on, everything works just fine. But when we start talking about bringing on alternative generation, which we've been doing for some time, but now it's really gaining a lot of traction, that puts a lot of stress on utilities. What do they do?</p>
<p>06:04</p>
<p>For me personally, it's a digital. It's an innovative solution. We're working with Intel, and a gentleman. His name is Mike Bates with Intel, and Phil carry. And he's got his consulting he, he was with Southern California Edison. And we're just, I mean, we're talking about this digital transformation, being applied to utilities, because because a Beverly Rider is is an inspiration to us. And those people that know him are an inspiration. We're going to transform doggone utilities. And that is what's going to be and it's may 11. To the 12th. You got joint sorry for the long intro. I just had to shout out to Beverly Rider and and this particular digital summit side. There's gonna be more it'll be out there on Industrial Talk. It's, it's exciting. As you can tell, I'm going to geek out on it big time. All right, let's get on with Lance.</p>
<p>07:01</p>
<p>You know, cool stuff. We live in a really exciting time, because of Lance, because of Beverly, because of Mike Bates, and Phil Carey all of these individuals that are saying, why not? Why not? Let's change the world. Why not? All right. Enjoy the conversation with Lance. Lance. Welcome to the Industrial Talk podcast, absolute honor that you have joined, and you're going to be sharing your insights and wisdom into water with the listeners of the Industrial Talk podcast. How are you doing? That? Scott? How are you? Thanks for having me. Well, it's a pleasure, because I love this topic. So for the listeners out there, let's get right to it. Give us a little 411 on who Lance is. Sure. I'm Lance dolphin, Meyer with Mr. systems. And we are a water and wastewater Integrator for the southeast United States. And all we do is water southeast, just southeast. Can you go northeast? Can you go? Northwest? As you see, I'm doing my little</p>
<p>08:02</p>
<p>thing I'm getting Can you go anywhere? We can go anywhere? Yep. I like that. I like that. All right. So what what are we talking about when we start talking about integration? What does that mean?</p>
<p>08:14</p>
<p>That's a good question. So we're in the field of process controls. And to kind of break down that that term, it doesn't really matter what manufacturing facility we're talking about. It could be a pulp and paper mill, you got trays on one side, and you got paper on the other. If you go to a you know, a cookie plant, you've got raw ingredients on one side, and you got cookies on the other world water, we have a lake on one side, and we have clean drinking water on the other. everything that goes on in between that is the process. Now, humans are really bad at, you know, controlling complex processes on their own. We're not very good at sub second decisions and staying awake 24 seven, so</p>
<p>09:00</p>
<p>I try. I try it doesn't work.</p>
<p>09:04</p>
<p>So we design industrial control systems to control those processes that manufacture whatever we want. And that's where the term process controls comes from. So what is the problem we're trying to solve here? what's what's that problem statement that we're trying to solve? Sure. So one of the issues that's come up in the water industry is really a siloed approach to water. And what I mean by that is that water utilities have historically evolved in an isolated manner. And to kind of give a background of the lifecycle of water, we have a lake on one side, and we pull water from that lake, we treat it, we send it out to a distribution system, which can range from a couple of sites to hundreds of sites that just manage moving water around the people. People businesses use that water and it goes to a collection system, and there can be a few to hundreds or even 1000s</p>
<p>10:00</p>
<p>Have collection systems, then that water is collected and sent to a wastewater plant where it's cleaned and put back into the river or lakes and the cycle repeats. So the nature of the water industry has largely evolved in a siloed fashion where each one of these facilities kind of operates on their own. And the challenge for water utilities is how do I know comprehensively what's going on in my entire watershed? Because I have all these data sources and mixed solutions that make up my water system.</p>
<p>10:32</p>
<p>So what we've been doing with utilities is, I'm gonna stop you real quick. Sure. So listeners, the process looks like this. And correct me if I'm wrong, lakes and rivers, that's where our water source, that's where our watershed where we're getting our water from there, we process it, we put it into the drinking cat category. And then there is at the other end of that drinking category or process is the collection, and then you put it back into the rivers and lakes. And then the process continues to go around and around and around. Got it, right, yep. Good.</p>
<p>11:06</p>
<p>So we've been working with utilities to really bring all these data sources into one application,</p>
<p>11:14</p>
<p>anything from a single application where they can navigate particular screens or dashboards or insights, so they can see what's going on at any facility at any given time.</p>
<p>11:27</p>
<p>And, more importantly, we've been standardizing these data sets so that they can be used for advanced analytics and data science and ml and things like that.</p>
<p>11:40</p>
<p>Why is that important?</p>
<p>11:42</p>
<p>It's important for a number of reasons. So anomaly detection is one of them.</p>
<p>11:48</p>
<p>If we can, you know, evaluate sometimes, you know, in some of our applications, there's, there's millions of data points coming in in real time,</p>
<p>11:56</p>
<p>it's quite difficult for a human to review that data in real time and make a decision off of it. And so, you know, anomaly detection is is pretty key on that.</p>
<p>12:08</p>
<p>By aggregating the data into one single pipeline, we can also introduce new KPIs or important pieces of information that are applicable to that municipality, you know, information that they would like to have had and know it's beneficial, but just had no way of getting it.</p>
<p>12:26</p>
<p>I have to, I have to ask what that example would be, I'm taking it for granted, I go to my sink, I pulled that water, it's all good. And and whatever is happening today, I'm okay. What what additional information can they glean, that makes it even better, I that's an interesting challenge that I share. So someone examples working with recently, as we had a large wastewater plant that</p>
<p>12:52</p>
<p>they, you know, they'll process, you know, anywhere from 40 to 60 million gallons a day. And they get sent a lot of water from a number of different sources.</p>
<p>13:04</p>
<p>Those sources are in other remote geographical locations. And I know the flow that they're sending, and I know the flow that the plant is receiving.</p>
<p>13:13</p>
<p>But what we what we don't know is if any flow is getting lost along the way, so by connecting all these facilities, I can ensure that the the flow that we're sending that facility is actually getting there. Or we can start to detect that, hey, maybe you have a pipe that's broken, or you have some loss along the way, I mean, just very simple. It doesn't have to be this complex, you know, ml algorithm, it could just be, you know, basic subtraction, that that can provide insights that they previously didn't. So I'm certainly 10 here, I want 10 at the other end, but if I'm sending 10 here, and I get nine here, that that's a flag that says, hey, we're losing something. And and it's important to be able to retain as much, you know, water as we possibly can. That's an important component to the whole process. Absolutely. So</p>
<p>13:58</p>
<p>let's talk a little bit about I hear what you're saying I have these siloed type of assets that I'm dealing with today, I get data from this one a data from this one, I've got multiple systems that I leverage. But I do I want to bring it under one umbrella, just want to bring it under? Where do we start? What are the actionable points? Where do we start? Yeah, I would start with the vision of what you're looking for. And the reason I bring this up,</p>
<p>14:25</p>
<p>it just kind of gives you a target and you can kind of start to make it more concrete from there. But now I would kind of ignore the the budgetary and resource constraints and really just start with what as a municipality do we want to see how do we want to connect our facilities and what type of information</p>
<p>14:43</p>
<p>and the reason that's important is because we can do quite a bit with quite a little with today's technology.</p>
<p>14:50</p>
<p>solutions are becoming much more cost effective and even even, you know, free or little to no cost.</p>
<p>14:58</p>
<p>So, you know, we start with</p>
<p>15:00</p>
<p>division, we'll go with them and say, you know, do you want to see all your facilities in one app? Do you want to control from a central location? I have to interrupt real quick, what's the pain I'm dealing with right now to push to, to push me forward to talk to labs? Like, I'm a municipal water? What What am I sitting here? I'm going, dang, we got to get a handle on this. What's that pain I'm dealing with right now. To talk to you.</p>
<p>15:26</p>
<p>Why do I want to talk to you?</p>
<p>15:29</p>
<p>Yeah, so I mean,</p>
<p>15:32</p>
<p>there is a huge need to understand what's going on at all the facilities in real time, because,</p>
<p>15:42</p>
<p>you know, we go in and work with a lot of these facilities, great people, great resources,</p>
<p>15:47</p>
<p>but they operate independently. In, that's just kind of the lifecycle of a water and wastewater plant. You know, as, as the population grows, these facilities, you know, will either build new ones, or these new disposable new ones, but often they just expand within the facility. And so you just have a mixed bag of control systems, you have a mixed bag of vendors that come in, and you just kind of have this conglomerate of systems. And it's, it's difficult to</p>
<p>16:15</p>
<p>streamline that and standardize that into one system that can operate and talk to one another. And that's really what we do is we go in and kind of evaluate, where are you at today? Where would you like to be? And how can we get you there in the most cost effective manner, which makes sense because I, me, if I was a municipal water, person professional, responsible for making sure that the water is good, making sure that I get it processed properly, the liability is probably pretty high. And if I don't have good insights into the data, I think that there's a possible risk there might be my off base here. No, that's absolutely right. I mean, it's, it's a pretty critical process, you know, we, it is, you know, we, it's not really a job, but we make the statement that, you know, we can't mess this up, or we're going to be on the six o'clock news. And that's, that's really the day to day that we live in. You know, you're right, people take it for granted that, you know, they turn on their their faucet and water comes out. And they don't really understand how many 1000s of people are behind that to make that happen. Again, amazing. That's true. That's a this truly celebration of people that I mean, again, there are things that we just take for granted as consumers of these products. Water is one.</p>
<p>17:29</p>
<p>So I sit there and I go, Okay, yeah, I approach Lance, I want to be able to get a clear picture of where I'm at and come up with here I am today, this is my future state. Let's talk a little bit about solutions.</p>
<p>17:44</p>
<p>Then when do you start pulling in the stakeholders.</p>
<p>17:47</p>
<p>So first we we engage and just see what they're currently working with, we'll do an evaluation of every single piece of technology that they're working with. And and process controls, it's, you know, we typically start even down at the center level, how we're monitoring that that process, you know, flows, pressures, temperatures, things like that, and the equipment, pumps, valves and so forth. And then we'll work our way up the topology, and just kind of get an idea of what we're working with. But we want to bring the stakeholders in very early in that discussion, because we're working with these plants. A lot of these, these great staff that are there have been there for decades, they grown up in these plants. And it's they really have, and</p>
<p>18:30</p>
<p>there's not much churn out there, thank God, I'm glad there's not that much churn out there. Yeah. So when we're talking about going in and updating their their plant, or you know, changing the way things are done, we're not just changing a plant, we're changing something that a lot of times these people have built themselves, they've developed these screens, they've developed these control systems, they were there when this, you put this system in. So you can't really go in and just say, Hey, we're gonna update this and it's going to be better, we have to understand that this is a part of who they are as individuals, this is a part of their identity. So we really need them to come on board and have their input early on discussion so that their voices heard. And we understand that we're trying to do this to help benefit them, not just the change something that they're passionate about, and they you know, they've they've created themselves.</p>
<p>19:17</p>
<p>Very wise, very insightful. Absolutely. I believe the reality is</p>
<p>19:24</p>
<p>the future, the innovation, and people like you, your company, and others are looking for ways of being able to make it better, safer, more reliable, all of the stuff that's important for a sustainable Do you find many of these water treatment facilities?</p>
<p>19:44</p>
<p>They've been around for many years?</p>
<p>19:48</p>
<p>Yeah, they've been around for, you know, in some cases, decades, and it's just a mixed bag of what's in there. And, you know, a lot of times it's it's more cost effective to expand the plant.</p>
<p>20:00</p>
<p>than it is to build a new one. And so you just have kind of generations of, of a plant within a plant. And that that, you know, makes it a little bit more difficult when we're trying to standardize and bring all this data up, you really have to work with a number of technologies. And it's possible, you know, we do it a number of cases, we're working with</p>
<p>20:18</p>
<p>one of the largest wastewater plants in Georgia right now, to do just this.</p>
<p>20:23</p>
<p>We're taking, you know, two to three decades worth of controls and standardizing it and making it one unique, standardized system that's being replicated up and analyzed, they just got tired. In this particular water, they just got tired of all these multiple systems and multiple sources of data. You can't really, if you're pulling data from one side, and another side, it's hard to reconcile or whatever what's important, there was a, I would imagine that that, that becomes unwielding, right, it just becomes a mess. It does and that. And that's a great point. Because if you want to make data rich applications, you need to spend most of your time at the edge where the data is being generated. You know, a lot of people when they think of data science and ml, they think of this top level operation where we're just going to throw some algorithms at it or throw some insights at it. And then we get this great application. But that's really backwards. Because, you know, you could have the best ml tools available, you could have the best data scientist, you could have the most pretty trends and the most beautiful graphs, but it's not going to mean anything if your data isn't good. So we spend most of our time at the edge or the</p>
<p>21:34</p>
<p>edge for the listeners. Sure. So edge is really just where the data is being generated. It's where the control is happening. It's where the process is. And so when we're building our data, we're, you know, doing data engineering on our data pipelines, we'll spend the bulk of our time at the edge or at the plant where the data is being generated. And the reason we do that is good as one single source of truth. Meaning that we want every single piece of information that I need to understand that data point at the edge, and I send it all the way up. so that by the time I bring millions of data points up, I'm not trying to sit there at the server level, figuring out what those data points are, we've already defined them at the edge and it travels with the data. So it's already scrubbed, you're just saying, here's, here's a bunch of data, I don't need that. I don't need that, that might be important, this that the other thing. And then when you do finally send it up into the cloud, where it's, you know, you put some processing on it, you've got good data. Exactly. Sounds good. Sounds all wonderful. What are the roadblocks.</p>
<p>22:39</p>
<p>So roadblocks are, you know, initially, it could be stakeholders, you've got people that are reluctant to change, and that's natural for humans, you know, we're all in that category, we all just kind of want to get the work and we've got enough good stuff going on. And when someone comes in and says, Hey, I want to change everything, you know, they're, they're pretty reluctant. And you know, you just have to be patient. I've had some people that were, you know, extremely against the idea of digital transformation at first, and you're patient with them, you hear them out, if they have legitimate concerns, you address them.</p>
<p>23:13</p>
<p>But what I found is that, you know, you can usually just work with them one on one, and, and when the over, you know, you start to understand, okay, yeah, you are having issues at your plant. Yeah, we could solve that. Yeah, we could provide that. And they kind of come around. So you know, everyone's resistant to change. But if you're patient with them and work with them, you can win them over, and they can usually become your your biggest advocates. The thing comes to mind as Can you incrementally approach improvement, in this particular case, instead of Big Bang? You just say, Hey, here's a problem. Let's let's just, let's just tackle this right now. Is that a possibility? Yeah, absolutely. It's, it's a, it's a wide spectrum, you could you could do everything from the ground up, or you could just tackle one individual problem. And you can tailor a solution just for that particular problem. We had a case recently where</p>
<p>24:08</p>
<p>they are doing, we had a couple of PhDs that were, you know, trying to do something new with the process. And the process wasn't monitor, they didn't have any control, no monitoring, no analytics, and we came in and in a week had something up and running for them that they could start collecting data, and making great decisions and tactical decisions. And, and, and, you know, let's just be candid here, it's got to be safe, it's got to be healthy. It's got to be it's got to meet all those needs, and we can't, and that's that's an important component to our, our water system.</p>
<p>24:41</p>
<p>The other area that I'm intrigued with, and especially, that is security, right? I mean, once you start to go down the road of data transformation, you're sort of, in essence opening up possible penetration points, what Talk to us a little bit about that security component.</p>
<p>25:00</p>
<p>It's really the most important in this this connected age, especially for the water industry. And it's, you know, no one's immune to attack.</p>
<p>25:10</p>
<p>So we have to be very vigilant. There's a lot of smart attackers out there and thankful there's a lot of smart people combating that. So typically, where we'll start is we'll make a data pipeline. So we'll start at the sensor. And we'll track every single stop that that data takes all the way up to the cloud. And the reason that's important is I need to know how that data is traveling even within a piece of software. And we'll have some some applications where the data might move 20 to 30 times before it even lands in the database or in user. And the reason that's important is that we'll take these diagrams and we'll work with it groups to say, listen, we're not trying to blast holes in your firewalls. We're not trying to open things by up, I need this source to talk to this destination only on this port at this times. And this is the type of protocol I'm using. And it's encrypted. You know, just having an intimate knowledge of your data pipeline goes a long way when you're working with it groups. Yeah, you want to get up front with that, too. Unfortunately, many implementations, that's security conversation is after the fact after everybody's like, yeah, that is great stuff. It has to be up front to be able to ensure the level of security but not because everybody starts talking about cybersecurity, and you're trying to prevent me from doing work, whatever it might be. And I am and you got to disagree with that, just because it's all a part of that whole digital transformation, journey, and future success. It just has to happen.</p>
<p>26:41</p>
<p>Alright, we've got to wrap it up. How does somebody get ahold of you?</p>
<p>26:46</p>
<p>LinkedIn is a great way. And I'm on I'm on there quite a bit and love the posts and love to talk to people. So that's just me there. Lance DOFFLEMYER, last name Dofflemyer. Did I get them? He got it. He got it. Perfect. All right. And I would imagine there's not many duffel miners out there in let's not get you man. You got your own little, you know, LinkedIn domain. Man. That's yeah, that's pretty doggone Cool. All right, listeners, you're gonna say to yourself, Scott, how to? I mean, I hear you. You're not. It's gonna be out on his podcast. It's gonna be out on his landing page. Just go to Industrial Talk calm and find out more. All right, Lance, you were wonderful. Thanks, guys. Appreciate it. Good talking to you. Hey, listeners, stay tuned, we're going to be right back. You're listening to the Industrial Talk, Podcast Network.</p>
<p>27:46</p>
<p>Again, lads, thank you very much for being on the Industrial Talk podcast and talking data, talking about the power behind data, everything that I mean, we need to you know, you're building a community of the future no data. You're gonna have to figure that out too. That's what it's all about. Thank you, Lance. Thank you, MR Systems for what you do. Remember, you got to go out to NEOM type in NEOM, Saudi Arabia, find out that he will be dazzled by that doggone website. It's exciting. It gives me all giggly and hopped up on goofballs. Also remember paper and pen. So let's put this down may 11 through the tail 12 2001. This is a digital summit brought to you by those wonderful people at IoT solutions World Congress. They're going to be talking about electric utility does digital transformation journey and it is a journey. You just got to start. All right. Be bold, be brave, dare greatly hang out with people like that you're changing the world. Thank you very much for joining. We are going to have another interview right around the corner. Thank you.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/lance-dofflemyer-with-mr-systems-talks-about-the-importance-of-unifying-water-data/">Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/lance-dofflemyer-with-mr-systems-talks-about-the-importance-of-unifying-water-data/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/885aa08e-7fac-4097-8f8c-116b90fe2306/lance-dofflemyer-interview.mp3" length="35051407" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System</title>
		<link>https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/</link>
					<comments>https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 22 Mar 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7461</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Dean Bushey, Transportation and Mobility Expert at Hitachi America about "The Power behind a Connected Transportation System".  Get the answers to your "Connected Mobility" questions along with Dean's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/">Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/66320046-2bb3-43b1-b650-b9160edb5346"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Dean Bushey, </strong>Transportation and Mobility Expert at Hitachi America about <strong>&#8220;The Power behind a Connected Transportation System&#8221;</strong>.&nbsp;Get the answers to your &#8220;Connected Mobility&#8221; questions along with Dean's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Dean and the wonderful team at Hitachi America on innovative solutions for the Transportation Industry </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>DEAN BUSHEY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/dean-bushey/" target="_blank" rel="noopener">https://www.linkedin.com/in/dean-bushey/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/showcase/hitachi-global-social-innovation-business/" target="_blank" rel="noopener">https://www.linkedin.com/showcase/hitachi-global-social-innovation-business/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://social-innovation.hitachi.com/" target="_blank" rel="noopener">https://social-innovation.hitachi.com/</a></p>
<p><strong>Company YouTube:&nbsp;</strong> <a href="https://www.youtube.com/channel/UC2qrro8UvaknhG3fsoNxHLg" target="_blank" rel="noopener">https://www.youtube.com/channel/UC2qrro8UvaknhG3fsoNxHLg</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System" width="500" height="281" src="https://www.youtube.com/embed/gx7e6BqJJTs?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>hitachi, dean, transportation, transportation system, people, optimize, airplane, talk, vehicles, industrial, mobility, solution, collaborate, connected, innovation, world, customer, company, goods, exciting</p>
<p><strong>SPEAKERS</strong></p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get right Welcome to the industrial talk podcast absolute honor that you have joined this platform that celebrates you, you industrial hero, you're bold, you're brave, you dare greatly. You solve problems, you innovate, because you're innovation issed. And you're changing lives and you're changing the world. That's why we celebrate you on this particular podcast.</p>
<p>00:42</p>
<p>You know, what?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>00:43</p>
<p>industry has changed so rapidly? It's an exciting time. And if you're thinking about getting into a career into something that is exciting, yeah. Industry, is it because we are talking innovation like nobody's business? Now in the hot seat, gentlemen, that by the name of Dean bushi, he is with Hitachi America, he is the transportation mobility shmi, or subject matter expert there. And I got to tell you, if there's a topic that needs to be discussed, it is definitely that one, let's get cracking. So, so what's great about this? So what's cool is that Dean massive skills, massive skills, stack card is just dripping with skills. And he we talk about connected transportation systems. Now, you're saying to yourself, Scott, why would we want to do that? And it's everything moves by some form of transportation? And can we improve upon that? Oh, yeah. Oh, absolutely. We can, people like Dean, Hitachi America, and others, they're really exploring the innovation that is needed for that particular next generation, that ability to be able to focus on a customer 100% in their transportation, in their logistics in their supply chain solution. And it just gets down to that connected capability to be able to see exactly what's going on. It's exciting, and it can't be done. This is not pie in the sky stuff. This is not something that you're gonna say that it's just not gonna happen, we're gonna still deal with it, no, this this, whatever we call this next normal, has really created a sort of a focus on some of the challenges that take place within our transportation system and the need to be able to bring in electrification, the need to be able to think about autonomous vehicles. Just in the last mile, there are so many subjects, and and topics to discuss in this particular, you know, if you look at a transportation, supply chain, you know, logistics, it's all there and connected. Before we get into it. Just FYI, I want to be able to just sort of once again, plant your seed, the industrial talk is all about education. Got it. Dean's right here, educating, it's important, you got to stay ahead of that. You got to collaborate, you don't have Dean and company, they collaborate with a number of other companies to be able to come up with solutions that truly meet customer's needs. And then definitely innovate. The future is truly an innovation as type of platform it it really pushes the envelope, and it's an exciting time. The industrial talk platform is sort of going through a an upgrade, shall we say an industry industrial talk to Dotto, that means we want to be able to facilitate that education and get the greatest and latest information on whatever you want to talk about that innovation that's out there that will make you a better company that will make you a better professional, and to be able to collaborate with these individuals that will say, Hey, we want to do it with you. We want to be able to create and change the world by collaborating and then finally, deploy an innovation, deploying innovation that truly transforms the world. That's what industrial talk is all about. That's what the two dot o focus is going to be on. There's a lot of great stuff out there a lot of wonderful conversations to have. And I'm telling you right now, this guy right here on this side of the microphone is absolutely jacked. All right, deep transportation, mobility, subject matter expert. And I mean, we just scratched the surface in this conversation. And he's the go out to a stat guide. It's it's deemed dash bushing. That's bu sh e y. Find them reach out to him. He wants to connect. And he is an absolute wealth of knowledge. And I'm telling you, once again, we're just scratching the surface because when we start talking about connected capabilities, we're talking about utilities. We're talking about the necessity for cybersecurity. It just never stops. Alright, let's get cracking. Enjoy the conversation with Dean bushi. Dean, welcome to the industrial talk podcast. Thank you very much for finding time in your schedule to talk to the listeners. How are you doing today?</p>
<p><strong>Dean Bushey&nbsp;</strong>05:13</p>
<p>I'm doing fantastic. Thank you for having me on the show.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>05:16</p>
<p>I love it. And he's with Hitachi America. He is a subject matter expert when we start talking about transportation and mobility, but I'm not going to talk about it you're going to talk about, give us a little 411 on who Dean is, and where do you come from and why you're such an incredible professional.</p>
<p><strong>Dean Bushey&nbsp;</strong>05:31</p>
<p>Sure, I've got a military background, I spent 25 years in the military as a pilot and manner leader.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>05:40</p>
<p>Hola, Hola. Hola. Hola. You just can't gloss over that. I'm looking at your stat card out on LinkedIn. And I'm still trying to find pilot. And that would have been just really great to include there because I would be just all geeked out now. Now I'm geeked out now You caught me off guard because I'd rather talk about that.</p>
<p><strong>Dean Bushey&nbsp;</strong>05:58</p>
<p>Well, if you want to talk about flying airplanes, I love flying airplanes. I went to the Air Force Academy and I went down to pilot training in Arizona, I spent three different tours overseas, flew seven different airplanes, got some combat time, flew unmanned aircraft. So we did a lot of different things in the military, which prepared me for long range transportation, a lot of the time I spent was in C fives the biggest airplane we have. So we were we were talking about how to optimize the flow of goods and services and people. introduction into my own transportation, mobility. And then I got a PhD in computer science, went back to the Air Force Academy, taught back there a little bit. But then they put me out in unmanned aircraft where we were trying to have the aircraft deployed overseas, and the pilots back in Dallas, or in Las Vegas, or in Washington, wherever the pilots may be. So we were trying to optimize the flow of information back and forth. The video and the command links via satellite to airplanes that were long range a bunch of different places. So</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:07</p>
<p>I have to was there ever a delay? Like I mean, if you've got that distance, if you're, you're flying over, you know seas, and you've got your command here and in North America, that was there ever, like an information delay?</p>
<p><strong>Dean Bushey&nbsp;</strong>07:19</p>
<p>Yeah, there's three quarters of a second delay each way. So when I move this way, with the stick three quarters of a second later, the airplane will do that. But it takes three quarters of a second to come back for me to realize the airplane did that. So it's about a second and a half delay via satellite, which makes it really tough to land via satellite. That's usually why you have a local unit that captures the airplane and lands, the airplane locally.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>07:49</p>
<p>That's a whole nother conversation that I would love to have. I think that's just but we can't because this is industrial talk. And we got to talk about transportation and mobility and the challenges associated with it as I push that whole other subject to the side, and I'm not very happy with that. Thank you very much, Dean, appreciate you catching me off guard with that. Sure. Anyway. A lot of conversations with a lot of professionals that have been on the on the the industrial talk podcast, talk a little bit about that, that the challenge is going forward mobility wise. In the transportation, the challenge is this whole conversation about automated vehicles and autonomous autonomous vehicles, all of that is just this big soup of interest. But how do you how do you make? Oh, how do you make sense of it? Where do you go? What do you start first, Dean?</p>
<p><strong>Dean Bushey&nbsp;</strong>08:42</p>
<p>Yeah, that's an interesting discussion. So I view transportation as going back to the old movie planes, trains, and automobiles. And it's really moving people and goods across all of those spectrums. So if you get focused just on making a car drive itself, or making a train super efficient, and on schedule, I think you're missing the boat really for, for me, it's about getting you or a package from its warehouse to its final destination. And then if that involves a lot of different modes of transportation, whether it's the delivery guy, which is last mile, whether it's putting it on a train, putting on a ship, putting it on one of my airplanes, and I'm going global, all of that comes into factor. So you as the customer and we talked about a little bit of yo care where the package started, you just want it tomorrow. Well, that's a whole transportation system. That's got to be integrated, optimized, examined, and then from a company like Hitachi, we're really into optimizing the flow of information and goods and services. That's where we can come in and make a big difference. But it's it is an information question, right? It really is.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>09:58</p>
<p>I mean, I think the The The, the, the infrastructure and sure it could be optimized, but it's really a collection of data and that that ability to be able to decide on what that data means, right?</p>
<p><strong>Dean Bushey&nbsp;</strong>10:12</p>
<p>You are correct. And you would actually maybe, or maybe not be surprised that how a lot of this information does not flow smoothly. There are different API. So if I'm trying to get information from a cell phone, and an autonomous vehicle and a train, and maybe a traffic stoplight, all of those have sensors, they're all information providers. But those those if that information doesn't actually talk to each other real smoothly. So the key to make a connected transportation system, and that's really where my that's it, that's</p>
<p><strong>Scott MacKenzie&nbsp;</strong>10:43</p>
<p>the that's the term Go ahead.</p>
<p><strong>Dean Bushey&nbsp;</strong>10:45</p>
<p>That's, that's the secret sauce. So connected transportation system, making a smart, which is what you were hinting at, is getting all those various data sources to one communicate. And then when you need and then to, you need to adjust them at three, you need to make smart decisions for you. If you're the customer, I need to be able to answer questions you may have like, how do I optimize the flow of this traffic through this neighborhood? Or how do I optimize the flow of my palette from beginning to end and its journey?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>11:17</p>
<p>See, this is where it seems like a huge challenge. I mean, it's massive, because if you just go out to the the Interstate, you see trucks, you know, you go to the rail yard, you see a bunch of I mean, it's just full of stuff, and we move stuff all over the world. Right. And, and in that network, there's there's inefficiencies. Where do you Where do you just sort of, from your perspective, where do you just start like, with that incremental approach? Yes, we got this. Yes, we're talking about this, but let's just start here. Greatest bang for the buck? How do you answer that? I don't know how you start? I mean, who brought up? You brought up street lamps? And I'm like, yeah, you could, you could do that, too. You know, I mean, please?</p>
<p><strong>Dean Bushey&nbsp;</strong>12:04</p>
<p>Well, I really think you need to, from a business perspective, you need to focus on a customer. So if if my customer, for instance, we have a customer in Florida, just outside of Orlando, I was there a couple weeks ago, and they've got a private community. And they're we're really interested in the smooth, seamless flow of people through their community. Well, that brings up one use case. Now we've defined this whole transportation system gets really I don't say simplified, but it gets focused on how do we integrate their micro transit, micro transportation, which is the shuttles and the scooters, and small bikes to their collective transportation, they have autonomous vehicles that are going to the community. That is their bailiwick. So I focus on that and we get into a use case problem, then we talk to you as a customer and say, What are your pain points? What are you not doing? Well, nothing talks to one another. And then we started exploring, okay, well, that's a pain point. And maybe Hitachi can help you do all of it, but most likely Hitachi will not. And we found that it's better for us to say, all right, if we can define the pain point, we can start to evolve solutions with you, we co create solutions with the customer, and then say, well, maybe we need to bring Intel them. Or maybe we need to bring Amazon Web Services with their cloud storage devices. And now we have the power of Hitachi, Intel and Amazon Web Services, jointly coming with a solution to a problem that you as a customer, once you get a solution, then we have a joint solution. That's probably from our perspective, business wise, repeatable. Now we have a solution that maybe Las Vegas will want, and Miami will want and San Francisco will want.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>13:51</p>
<p>Yeah, you bring up a good point about the necessity to collaborate, I don't think and it's not a slam on on Hitachi or any other company. I think the use cases are that complex. And you end up in and and for a company to be able to say, yeah, we could do it soup to nuts, I don't think so it requires, you know, that collaborative desire and mindset. I just think it is. And that's the right way to do it.</p>
<p><strong>Dean Bushey&nbsp;</strong>14:22</p>
<p>Another one we're trying to tackle another use case, for example, examining is multimodal at a freight level. So if you think of a ship going across the ocean, it's got all these pallets on it. It's got all these cargo bins on it. It has a bill of lading. Well, when it gets to the port, there's a separate system that gets it off of the boat and puts it on a train. It needs a new bill of lading because those systems don't talk to one another. But when it gets to the trucking yard where you're trying to truck it, it's got a different bill of lading. So this multi modal, smooth flow of goods and services. requires, it sounds really simple. But it's not. You need sensors that tell you where the packages are, you need to optimize scheduling routes, you need companies that have great sensors, companies that have cloud based storage. And no one company can do that. So now we start to collaborate and come up with some solutions, Interim solutions as</p>
<p><strong>Scott MacKenzie&nbsp;</strong>15:20</p>
<p>we're moving towards an optimized solution, these the necessity to generate new bill of ladings is there a solution or a use case that says, hey, from from overseas manufacturing, all the way to destination, whatever it might be, whatever, whatever that that is there a way of being able to consolidate that, that solution that technology, the bill of lading, or just,</p>
<p><strong>Dean Bushey&nbsp;</strong>15:50</p>
<p>I love its legacy, obviously, a lot of it is has been in place. And once we start digitizing, and making everything less manual and less paperwork wise, you're going to start seeing a lot of solutions. And I really enjoy Amazon, I like working with them. They're they're coming up with solutions based on commerce. So money is driving them to optimize their solutions. They're getting supplies from all over the world. And you may or may not like, like the size and scope of their business model, but their business model is driving innovation based on money. And the flow of goods. So</p>
<p><strong>Scott MacKenzie&nbsp;</strong>16:31</p>
<p>it's, it's quite successful. And we had this conversation prior to the podcast, and I called it the Amazon effect. And it really because they focus on that commerce. And definitely the the customer because they know that the customer's impatient, I want my like, go out there. That's, that's, that's an interesting challenge. And they deliver. You know, now all of a sudden, you get the little vans out there, the Amazon vans, they're doing the last mile they're doing whatever that is. And I I mean, I can't help but like it.</p>
<p><strong>Dean Bushey&nbsp;</strong>17:12</p>
<p>And, and as much as it sounds like it's you ordered on Amazon Amazon's website, it's an Amazon product delivered by Amazon fulfillment centers to your house, you bought it from a bunch of different companies. You had a shipping company, you had to have the ports, maybe you had the government involved as far as clearing those islands that come in, you have local communities you had have roads that were able to deliver to your house, maybe you had connected communications amongst the communities. So all of that happened, even though it looked like Amazon to you all of that happened because you have collaborative systems</p>
<p><strong>Scott MacKenzie&nbsp;</strong>17:48</p>
<p>where Yeah, and and now. And now if I don't, if I don't get a notification that my drivers 10 stops away, I'm frustrated.</p>
<p><strong>Dean Bushey&nbsp;</strong>17:59</p>
<p>I'm ready to cancel my order.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>18:01</p>
<p>Like, what's going on? What kind of service is this? So with that said, I mean, there's just, it sounds like there's a lot of great and wonderful opportunities to truly great bottom line value, great customer service, great. All of the stuff that that you do so desire. Where do you see it going? Because it's not going to stop? Right? It's just not nobody's going to say, All right. We tried this whole supply chain thing that we're done. We're going to go back to the old way. Where do you see going there?</p>
<p><strong>Dean Bushey&nbsp;</strong>18:37</p>
<p>Yeah, I really see a big I wouldn't I'm some people would say it's a disrupter. I'd say it's an enhancer, when you start talking about the electrification of vehicles. Ah, I'm gonna I'm gonna leave alone, airplanes and maybe electric in the future, but cars transportation systems, when when you talk about the electric infrastructure that's going to be required to support large scale fleets that become electrical. I mean, you start at the automobile, OEM manufacturers, those plants all are producing internal combustion engines. Those plants need to be modified and optimized to produce Evie vehicles. Is the battery going to be separate from the vehicle? You can have battery manufacturers and vehicle or is for get a pretty spot? Then how do you charge these vehicles? Where do you charge these vehicles? And what is the impact on the grid? Are we going to have an issue where everybody plugs in at five o'clock and all of a sudden, the energy grid gets a hit? Probably? Yeah. What are you gonna do with all the gas stations when you start earning an electric vehicle? You may you in California or New Orleans or me in North Carolina, we may be able to find a charge station. What happens to all those old gas stations they have to be converted? And then how do you get those systems to talk to one another right now nothing talks to one another. I think That's why I say it's an enhancer. It's disruptive. But when you go to electric vehicles and electric charging stations, there's a great opportunity to optimize based on the communication among those stations and communication among vehicles.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>20:14</p>
<p>The and correct me if I'm wrong, the dean, the electrification of these vehicles is key for the autonomous, right. It's it sort of, it just sort of goes hand in hand. So I've got these automated vehicles out there, I might not have the resources to be able to deliver the truck. But is that is that it has to be electrification.</p>
<p><strong>Dean Bushey&nbsp;</strong>20:38</p>
<p>Correct. I spent a year with voyage on autonomous vehicle company. And they did. They had a hybrid. They had a Chrysler Pacifica, which was a hybrid vehicle. But everything about the vehicle had to be electrified, because you had a massive computer in the back, right? You had the brains were in the back of the computer, or the car that were making split second decisions based on sensors, which were all electric. So there had to be a very large electrical source of power. Wow. Yeah. Yeah, if you start making more than more than autonomous, autonomous is fun, but autonomous and then connected, where it actually could transmit and receive data via Wi Fi or LTE or 5g as it comes out. Now you're making now you get me really excited. It's where the future is here. See,</p>
<p><strong>Scott MacKenzie&nbsp;</strong>21:32</p>
<p>that's, that's right in line with your statement of connected transportation systems. That's it. It's people like you and others who who think about this, you know, night and day, which is pretty cool. Thank you for doing that. Because, but for people like me and others, it's it's a, it's a pretty cool food future. But we as consumers, yeah, we take it for granted. I take it for granted that I'm going to get my package out there, I don't see the nuts and bolts into how that sausage is made to get that package to my front store. And now now somebody takes a picture of it, it says this is where it's at. It's like, yeah, there. There it is. I mean, it just keeps going up. And it's just little things like that.</p>
<p><strong>Dean Bushey&nbsp;</strong>22:13</p>
<p>When you Yeah, well, this is almost for soccer, because you asked me how I was doing at the beginning of the podcast, and how do I like to talk to you, America, I love it. Because Beverly said, Dean, we want you to stay on top of the transportation industry, we want you to stay on top of mobility, which means that my job is to make sure I'm on the cutting edge of all the innovations. And it's it's huge and it affects every phase of life. I think it's one of the biggest enablers or disruptors, whatever you want to call it, transportation is going to affect everything. Obviously CODEL shot a lot down, and it's going to change transportation. But if we can enable people to be able to move about cities, and we enable the movement of goods and services, and we connect all of this, that's just really exciting to me, because you're making a difference in people's lives. You're not, you're not just doing something to deliver whatever you're making a difference.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>23:06</p>
<p>Here's a question that I don't know if there's an answer to it. But let's say Amazon's Amazon, Amazon is going to have the capital to be able to do whatever it really wants to do and to be able to innovate the way they want to innovate, to benefit themselves, the shareholders, whatever it might be, whatever that driver is, but what about, what about the mid to small companies that price point? How do they How do they participate in this this brave new world?</p>
<p><strong>Dean Bushey&nbsp;</strong>23:35</p>
<p>I think there's lots of opportunities. I do a little teaching on the side to computer science students. And we talk about several facets on how you can get into this, whether it's the passenger experience in the vehicle, maybe you're designing a new infotainment system or a connected system where that if you're driving by a coffee shop, you get a pop up of a coupon on your phone saying, Hey, I recognize that you're virtually in front of a coffee shop. Maybe it's the Eevee design or designing batteries, and you're doing a computer design of what we would call a digital twin, a simulation. Maybe you're helping with the mobility phase of it. There's just there's just so many avenues for people to get in this game. And yes, digital companies tend to expand and they can tract and then merge very quickly. But so do computer science technicians they they they spent a year at a company and they're going to a next company and they're doing amazing thing. So it's really exciting time to be a technologist in this Evie changing world because there are so many paths and the small companies</p>
<p><strong>Scott MacKenzie&nbsp;</strong>24:49</p>
<p>is where it is the AI and yeah, no I agree with you 100% on that that's true and it's the it appears that though it's true Blue Ocean opportunity. And it's it's not even bound by your imagination you can, if you can think it, you could probably execute upon it, you might might be able to find somebody to help you work through it. That's pretty good. But you know what you just said it's sort of Minority Report ish, the movie, where, where are you driving by? It's like, hey, look at that this coffee shop has something on for sale. Hey, hey, you need a shirt. You were talking about the shirt? Here's a shirt for sale right next to you. Yeah,</p>
<p><strong>Dean Bushey&nbsp;</strong>25:31</p>
<p>it's, you know, it's you. We even haven't even touched on cybersecurity.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>25:38</p>
<p>That's a whole nother thing. Transportation Systems.</p>
<p><strong>Dean Bushey&nbsp;</strong>25:42</p>
<p>Somebody's got to be smart enough. And hopefully, it's the kids that I'm teaching. They're smart enough to start developing systems that are secure, robust and reliable, and have backup systems. Because when you connect to things, there's a sort of intrusion. There could be</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:01</p>
<p>sort of intrusion. that's a that's a whole nother conversation. I like the conversation about cybersecurity, because I think that it's, it's one of those topics that nobody wants to have, but everybody has to have it.</p>
<p><strong>Dean Bushey&nbsp;</strong>26:15</p>
<p>When it's working fine. I</p>
<p><strong>Dean Bushey&nbsp;</strong>26:16</p>
<p>just don't want to know when to do</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:18</p>
<p>Right. Exactly. I don't come to me and let me hear my dirty laundry and and say that, no, it's it. That's a whole nother conversation. And yes, if you know somebody within Hitachi America that wants to talk about cybersecurity. I'm all ears. We're all headphones. We're all my</p>
<p><strong>Dean Bushey&nbsp;</strong>26:35</p>
<p>Yeah, I definitely have some</p>
<p><strong>Scott MacKenzie&nbsp;</strong>26:36</p>
<p>people that would love to talk to you because it is a great topic. And it's like you said and I think that we just there's that human element, the gravity of it is so it's it's like overwhelming. And and the same thing in the world of cyber in those same thing with the this whole digital journey. It's from me, simple mind. It's overwhelming, but it's it's exciting at the same time.</p>
<p><strong>Dean Bushey&nbsp;</strong>27:06</p>
<p>One, one particular use case that's a little bit outside of mobility. But I've tended to become a utility infield player for Beverley just whatever she needs help on I I plugged myself into. We were designing some advanced energy management systems for a town outside of Orlando. And basically it's grid, a grid load balancing, if you think about what happened in Dallas have a demand and peak demand cycles. So connecting buildings, what are the the energy source, the grid sources traditional grid, or its solar or floating voltaic cells, or whatever, you want to put Eb charging stations, connecting buildings and parking garages so that they manage the load much better? Building says, hey, I've got a real high load and the feeder from the Orlando utility company says, hey, that's a pretty high spike. Some of the other buildings can come in and go Okay, well, we have excess capacity. Yeah. Well, so that introduced a connected system, we immediately had to go to our cybersecurity people and say, all right, we need to have you part of this project to say, Hey, there could be intrusion since we're communicating wires.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>28:20</p>
<p>I love it. It's exciting. And it just seems like the the speed at which all of this is happening is is lightning. It because you guys just sort of sit around, I don't know, hang around the water cooler. And you know, chirp about how we can digitally transform everything in the world.</p>
<p><strong>Dean Bushey&nbsp;</strong>28:40</p>
<p>I really wish I was 20 years old to get it because I think the next 20 years is going to be amazing.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>28:46</p>
<p>That's exciting. Well, let's put it this way. We're gonna have to wrap it up. However, how do how does somebody get ahold of the dean</p>
<p><strong>Dean Bushey&nbsp;</strong>28:54</p>
<p>told me at Hitachi, so I will provide you a my email address. It's not pushy.hs. Guy calm. I'm out on the web. I've got several different places where you can see my writings on Hitachi data, LinkedIn, you can find me on LinkedIn, but usually great way to get a hold of me.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>29:16</p>
<p>Which is pretty cool. Because you've got Dean dash bushing, which is very, you were an early adopter to LinkedIn and must be because because I'm sure there's other Dean Bushey.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>29:27</p>
<p>I live in the digital world.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>29:30</p>
<p>It's it's dead sexy. I'm telling you. It is and I, I geek out. I'll be the first to do that. But Thank you, Dean for finding time in your busy schedule. And, and sharing with us a slew of information and insights. I'm overwhelmed. Now. You're a disrupter. That's what you are doing. Alright, thank you, Scott. Appreciate it. All right. Thank you listeners. Hey, hey, we're gonna be wrapping up on the other side. All of the contact information for Dean will be available And really appreciate you joining the industrial talk podcast where we celebrate you industry professionals. Stay tuned. You're listening to the industrial talk Podcast Network.</p>
<p><strong>Scott MacKenzie&nbsp;</strong>30:16</p>
<p>All right, a big, big kudos to Dean Bushey. That's b u s h e y madstad card out there on LinkedIn, told you the information in the content would be just absolutely to die for. Man, I'm telling you. I'm just taking the innovation. And where's it going?</p>
<p><strong>Scott MacKenzie&nbsp;</strong>30:35</p>
<p>What does it look like? What</p>
<p><strong>Scott MacKenzie&nbsp;</strong>30:36</p>
<p>did we can look like in 10 years? Not a clue. Like guarantee it's going to be different. And it's because of people like Dean Petacci, America and others, pushing the envelope, wanting to collaborate. Definitely want to innovate. All there. All right, reminder. It does real talk to Dotto and that is where you're going to go. That's where you're going to go to educate. That's where you're going to go to collaborate. And that's where you're going to go to innovate. And you're going to find people like Dean bushi out there, and you're going to reach out to that guy, because you need to because he sees the future and others on the industrial talk podcast. Absolutely true. So do not hesitate. Go out to industrial talk.com find out more. All right, be bold, be brave, dare greatly hang out with people that are bold, brave and daring greatly and you will change the world. We will be back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/">Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/dean-bushey-with-hitachi-america-talks-about-the-connected-transportation-system/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/0623f76d-3b33-4b50-a27e-89156d670e75/dean-bushey-interview.mp3" length="36341607" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Ron Gusek with Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy</title>
		<link>https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/</link>
					<comments>https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 10 Mar 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7441</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Ron Gusek, President at Liberty Oilfield Services about "Leveraging Technology and Innovation to Reduce the Cost of Energy and Minimizing Environmental Impact".  Get the answers to your "Oil and Gas Innovation" questions along with Ron's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/">Mr. Ron Gusek with Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/b029d6a8-9232-4ba5-91f1-cef8791207a4"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Ron Gusek, </strong>President at Liberty Oilfield Services about <strong>&#8220;Leveraging Technology and Innovation to Reduce the Cost of Energy and Minimizing Environmental Impact&#8221;</strong>.&nbsp;Get the answers to your &#8220;Oil and Gas Innovation&#8221; questions along with Ron's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Ron and the wonderful team at Liberty Oilfield Services on the innovative solutions that reduce the cost of energy while minimizing the impact to the environment </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>RON GUSEK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/ron-gusek-3b27232/" target="_blank" rel="noopener">https://www.linkedin.com/in/ron-gusek-3b27232/</a></p>
<p><strong>Company LinkedIn:&nbsp;</strong><a href="https://www.linkedin.com/company/liberty-oilfield-services/" target="_blank" rel="noopener">https://www.linkedin.com/company/liberty-oilfield-services/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.libertyfrac.com/" target="_blank" rel="noopener">https://www.libertyfrac.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Ron Gusek w Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy" width="500" height="281" src="https://www.youtube.com/embed/pyYyFTbw8Kw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>oil, people, gas, ron, industrial, oilfield services, world, drill, industry, technology, liberty, north america, energy, produce, important, alberta, emissions, impact, innovation, big</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,</p>
<p>00:21</p>
<p>and let's go. Alright, welcome</p>
<p>00:22</p>
<p>to the industrial talk podcast, the number one industrial related podcast in the universe. I'm not overselling that I don't think I am. Thank you very much for joining. We celebrate you industry heroes all around the world because you are bold, you are brave. You dare greatly you solve problems, you make people's lives better, and you're changing the world. I don't think there's anything else better to celebrate than you. Thank you very much for what you do. And joining the industrial talk podcast. All right. in the hot seat, we got a gentleman by the name of Ron Gusek, President of Liberty Oilfield Services, we'll be talking a little bit about fracking 101 pretty cool topic, as well as technology, the advancements of technology and how it just makes the world a better place. Gosh, you guys are great. All right,</p>
<p>01:17</p>
<p>let's get cracking.</p>
<p>01:20</p>
<p>Ron,</p>
<p>01:22</p>
<p>go out to a stat card, big time stat card, you'll say Wow, he's uh, he's got some skills, I've got some mad street credit, as well as he's a super nice guy. As is a lot of people within industry, super nice people. I don't know, it's, I'm living the dream, I'm living the dream. Before we get in the interview, let's just talk a little bit about business. We have a new, well, I can't say we're in the process. Industrial talk 2.0. And, and what we're doing there is we're just sort of redesigning, we have the podcast, we have videos, we have training, we have everything. And now we want to be able to begin pursuing and having greater educational opportunities for industrial professionals, greater and easier collaboration opportunities with industry professionals, like for example, if you want to get involved, let's just say you want to reach out to Ron here, you can you can see what he's doing, what his team's doing at Liberty, oilfield services, and so on and so forth, and be able to create these great opportunities to be able because I'll tell you right now, Ron, others are really into this whole education, collaboration, and innovation. I think that's, that's where we have to be. That's where we're going. And that's what's industrial talk to dot o is we want masterminds, we want to solve problems, more problems using and connecting with the individuals that make things happen, which is everybody, and then be able to put it together because I think me and I just got done talking with Intel, that the same thing exists, we we just don't have pre pandemic. Yeah, maybe we have the solutions during this pandemic, during this next normal during this new normal, whatever it might be. I think what we're looking at is a necessity and people's willingness to collaborate and solve problems. Because that's really where it is. And I think that more and more people are just doing that. And that's what this is all about. I'm just telling you right now. That's what this is all about. All right. That's industrial talk. 2.0 Be on the lookout for that. All right, another thing?</p>
<p>03:36</p>
<p>Not,</p>
<p>03:37</p>
<p>there's not I'm gonna hold off on that. Let's talk a little bit around. Ron gooseneck. All right, Liberty oilfield. He's been there for about seven years little over. He's got oil and gas pedigree like nobody's business, and just all around great guy, Canadian, just like my parents. So he is a nice guy. But we're talking about fracking 101. And I think that it's really interesting for us to have that realization that energy is very important, especially today. And companies like companies like liberty. They're doing everything they can to deliver the energy to deliver the products at the lowest possible price. And and do it in such a way that it minimizes the impact to communities in the society. They have a really beautiful purpose. And then you can tell man a they've got that desire to do it and do it right. Gosh, Liberty oilfield services.</p>
<p>04:38</p>
<p>Alright,</p>
<p>04:38</p>
<p>let's get on with the interview. Ron Gusek is in the hot seat. He spells his last name g USEK. Reach out but you know, it'll all be out on industrial talk.com everything that you need to know to be able to connect. Alright, enjoy the interview. Ron. Wow. Welcome to the industrial talk podcast absolute honor Howard. Are you doing today?</p>
<p>05:00</p>
<p>Very well. Thanks, Scott. Excited to be here with you. So thanks very much for having no idea</p>
<p>05:05</p>
<p>how excited I was looking forward to this interview. I, of course, I was looking on my, my calendar and I'm going all right Ron's right around the corner right there. And I, I might as well just sort of sit here. Just be excited about this conversation. All right, listeners, we're gonna be talking a little bit about what Liberty frac does, you can imagine in their name. Yep. They're in the oil and gas industry. And they definitely help a lot of companies do a lot of great things. And we're gonna go into that particular conversation. But before we do that, Ron, little 411, because your stat cards great out there, but little 411 on who you are.</p>
<p>&nbsp;</p>
<p>05:40</p>
<p>All right. Ah, yeah, quick, quick history on me. I grew up in Canada, just outside of Edmonton, Alberta, and ended up going to engineering school I love taking apart cars and things like that. So mechanical engineering was, was in my, in my nature, my dad was a carpenter, pretty handy guy. And so I was hands on sort of person. And, and, and so engineering came pretty natural to me. I swore I'd never saw a store, I'd never work in the oil and gas industry. You know, I grew up in Alberta and a crazy time, and thought that was too volatile and industry for me. And so I started working in heating, ventilation and air conditioning figured everybody need that all their lives, that's a safe place to go to work, but our oil and gas in Alberta so it didn't take probably four years after I got out of school and I ended up in oil and gas have been in it ever since. So I'm I'm almost 25 years in the oil and gas industry now seeing a good chunk of the world as a result of it. But most of that based in Calgary, but packed up and moved down here to Denver in 2014. And been here with Liberty ever since.</p>
<p>06:42</p>
<p>That is amazing. That's it? I mean, it's it's hard. Yeah, you're in Alberta, it's hard to avoid that. Oil and Gas. It's, it's it's a big deal up there.</p>
<p>06:53</p>
<p>It is a big deal. 30% of the GDP or something like that.</p>
<p>06:58</p>
<p>Yeah, it's a big deal. Yeah, it's hard to avoid, and it's but but being in the business for 25 years, you've seen a lot of a lot of changes a lot of technology, a lot of advancements, and and from my perspective, all pretty benefit, you're not sitting out there trying to say, I'm going to make it as as inefficient as I possibly know you guys are always pursuing that technology, the efficiencies and being able to achieve that as much as you possibly can. Now, for the listeners out there, and for me, too, because I'm not the sharpest tool in the shed give us a little tracking 101. And what Liberty frac does just just give us a little basis, and then we'll just sort of springboard from there.</p>
<p>&nbsp;</p>
<p>07:38</p>
<p>Alright, sounds good, a little basics on exactly what we do. So, you know, today, when we drill a well, it's something called a horizontal well, so we're going to drill down maybe 7000 8000 10,000 feet into the ground vertically. And then we're going to turn that well horizontally, and we're going to drill out a mile or two or three inside the rock that we are interested in. And then the problem is the rock that we're drilling into the natural pore spaces in the holes for the molecules to flow through are so small that oil and gas wouldn't naturally flow out to the hole to the well that we just put in. And so it needs a little help. And so we do something called hydraulic fracturing, which is creating cracks in that rock radiating outwards from that wellbore that we drill. And that provides a better pathway for oil and gas to get to the surface, I kind of liken it to creating a city. So you know, if everybody wants to get downtown, you know, we have major freeways on which all the cars can get from their little neighborhoods, then you get out onto a big freeway and then ultimately end up in the place you need to get to fracking is just like that we put, you know, we put a big wellbore down there, which is the major freeway, and then we create all these arteries into it, which are the hydraulic fractures. And that gives those little molecules a path to get to serve where we can use them.</p>
<p>08:58</p>
<p>So the question I have somebody had to come up with this thing, this fracking solution, how long has it really been around?</p>
<p>09:07</p>
<p>It's been around a long time. Well, more than 50 years, we started fracking in North America back in the 1940s or 1950s. It looked a lot different back then, of course, but but fundamentally the exact same idea that we do today, we just do it at a different scale.</p>
<p>09:24</p>
<p>See, I never knew that. The way I sort of look at it, it's like, hey, this came out it's relatively new and they're doing this and and but but it's it's a it's a technology that's been</p>
<p>09:37</p>
<p>Jeez.</p>
<p>09:39</p>
<p>Yeah, that's a long time. It</p>
<p>09:41</p>
<p>It's Yeah, you know, it's evolved for sure we we do it at a different scale. Today, we do a lot more of it. The reservoirs we work in require more stimulation, more fracking to to produce oil or gas but, but still exactly the same principle that we started decades and decades ago.</p>
<p>10:00</p>
<p>So in this particular case, the benefits of fracking are obvious you can get greater yield from a specific location. And, you know, it's I guess, and correct me, Ron, if it's like low hanging fruit, I can pick it, but maybe there's some fruit that's a little higher up, and that tree can yield more from that that analogy, which is, I admit very weak, however, it is for me and the listeners anyway. From from a yield perspective, what what, what can we see from an existing location greater yield? What are we talking about?</p>
<p>10:41</p>
<p>Well, I would guess that most of the wells we drilled today, if you didn't frack them, they wouldn't produce a drop of oil or gas, you would get almost nothing out of them. And so, hydraulic fracturing means the difference between a well that does nothing and and a well, that will produce hundreds of 1000s of barrels of oil, or or millions and millions of cubic feet of gas over its lifetime. That wasn't true. Historically, it used to be you could drill a well, and it would flow on its own, and it would flow that way for years and years and years. But today, the reservoirs we work in, that's not the case, they they require stimulation to produce at any economic level.</p>
<p>11:17</p>
<p>Amazing. And, and you get to a point, and once again, I would imagine, a driver is a cost per barrel, and the solution needs to sort of be within that economic benefit. If it's outside of it, then it makes no sense. But if it's within that, so you're constantly driving, to the point of trying to make it more efficient, better cost effective.</p>
<p>11:41</p>
<p>Yeah, I mean, of course, oil, oil and gas are commodities. And so they are driven by a supply demand curve, to to at least some extent, and so you know, there's a, there's a price out there that we can get for a barrel of oil. And ultimately, you know, if a company is going to be a success, they have to find a way to produce a barrel of oil, for less money than they are able to sell it for same is true of any business, and ours looks no different than that. Now, of course, you know, the great thing about having low oil and gas prices is that is that everybody benefits from that, you know, we all, we all consume hydrocarbons in some way, shape, or form that might be directly in the form of your furnace, or hot water tank or something like that, that might be a little less directly in the form of gasoline in your car. But we all consume those less expensively, we can ultimately find a way to produce a barrel of oil or a molecule of gas, less expensive energy is for humanity. And so, you know, we have to continue to be innovative and find ways to lower the cost of energy. And we also have to find ways to lower the impact of producing that. And</p>
<p>12:45</p>
<p>when you say impact, what do you mean by that?</p>
<p>12:48</p>
<p>Well, I think there's a lot of ways you could think about that certainly the the most talked about one is is the thoughts around impact co2 emissions in the climate. So that's a, that's a very, very big picture one. But you could also drill down to a much, much smaller level than that, you know, here in Colorado, the majority of the, or the core of the field that we work in is right up and down the front range of the Rockies here, which also happens to be where the vast majority of people are moving into Colorado. And so we find ourselves in a situation where we are going to be working in very, very close proximity to a place where somebody is living close to a backyard close to a park or a playground or a school or something like that. And so as you know, when we put that pad in place, and ultimately go out there to work through the exercise of drilling and completing those wells before they they produce, there's some impact to those folks. There's there's noise and some dust and some truck traffic. And and we recognize that as a as an inconvenience to the people who are nearby there. And so it's incumbent upon us, as industry to find ways to minimize that impact for the time that we are there. So we don't want to keep them up at night with loud engines, we don't want trucks coming and going at all hours of the night to the extent we can avoid that. We want to find ways to minimize the dust in the air so that they don't, they don't have their enjoyment of the outdoors taken away from them. So we continue to focus on solutions to try to get that local impact small as possible.</p>
<p>14:15</p>
<p>See, that's interesting. Because, you know, of course, your business wants to do that. Of course, you you want to minimize your impact, because the value of what you're doing is important because beyond the the natural gas component and beyond the the obvious one gasoline, petrochemicals I mean, it's a it's an everything. I mean look, it's everywhere, right? And without it I mean you're just like my speakers. I guarantee you right? But it's we forget the the the massive impact, but then you've got this desire within let's say Liberty frac to To really minimize the local impact to the community and people, because that's important, too. And I'll set you live in you live in beautiful country. Do you do it, but but there's the resource, and you're going to be challenged to do it in a way that is that makes sense. And you guys accomplish that. That's how I look at it.</p>
<p>15:22</p>
<p>Yeah, I think you're absolutely right. You know, having worked in this industry, now I've grown to truly appreciate what what energy has done for humanity and what it will continue to do for, for the future. And so I think what we do is incredibly important, you, you made a lot of great points there. Oil and gas is everywhere around us, there are the obvious things like transportation, fuel, and whatnot, but plastic medicine, and the list go fertilizer for agriculture, the list goes on, and on and on. There are lots of great videos out there that show what life would look like without oil and gas. And it is a shadow of the, you know, the world that we enjoy today. So, you know, we we view what we do is incredibly important. And while a lot of people maybe don't recognize exactly how critical oil and gas is to their world, we know that but we take very seriously our responsibility to produce what we view as an as maybe the most needed industry in the world, to do so as responsibly as we possibly can. And yes, to your point, that means continued investment in technology and innovation to find new and better ways to do things.</p>
<p>16:28</p>
<p>So speaking of that, you touched upon it, it is a it's a bullet point on my some on my my sheet right here, Rod, is, let's talk about technology. You're constantly investing, you're constantly applying, you're constantly looking at the technology that can produce the results that you need to produce, minimize whatever it needs to be minimized, make it more efficient, and so that the cost points are constantly being what recent technologies. Can you sort of point to? That says, Yeah, this is this is this is cool.</p>
<p>17:05</p>
<p>Yeah, sure, I'll I'll point to a couple, there's the list is long. And we've got all kinds of ways with that. But let me go back to that, that whole idea of reducing impact in in a local area, you know, we take, we take a lot of equipment out of to a location to frack a well, if you if you ever have a chance to go visit a location, it is something to see, we will, we will drive out there, you know, your average car is maybe 200 250 300 horsepower in the engine, we will take 50,000 horsepower out to location. So you can appreciate that a lot of engines out there running at the same time. And they make a lot of noise. And so we work 24 hours a day, 365 days a year to produce energy and, and so you know, if we're out there making a lot of noise, and somebody's trying to sleep through the night door, that's not a good combination. And of course, that frustrates them. And so we worked hard to find a way to quiet down that equipment to make sure that even if we were running at two o'clock in the morning, if you were 500 feet away from where all of that equipment is running, you would not be able to hear it. And so a few years ago, we rolled out something called the quiet fleet. And it takes the hit for our equipment down at 500 feet to less than 65 decibels which is which is you know, just in common terms, quiet conversation. So if you're 500 feet from our frack location where all of those big compson engines are running, you can listen to the birds chirping now. And that was important for us, particularly here in Colorado, in the northeast, for example, they do a lot of work around residential areas there. And even in even in Texas, we find we're doing work closer to cities there as well. That's, that's one example. Another good example just might be evolution from an emissions standpoint. You know, we of course those are those are big diesel engines and and if you've driven around behind a diesel truck, you know that they they emit black smoke, sometimes particulates. And so we've continued to invest in the in the best engine technology to make sure that our emissions profile will follow. And so, you know, when we first started the company 10 years ago, that was those engines meta, a tier two emission specification, we now have moved to the latest and greatest which is year four, that's like a factor of an reduction in in those particulate emissions versus what they used to look like not that long ago. So the the emissions are getting cleaner. Our next step that we're working on right now is actually an electric, frankly, be driven by electric motors instead of by diesel motors. We'll have that out for tests this year, but ultimately commercialized I think next year, that'll be a dramatic step forward and what one of those locations sounds like, looks like and operates like so. Yeah, lots of lots of big investments. And I mean, these are these are not inexpensive things measured in millions and millions of dollars to deploy technology.</p>
<p>19:46</p>
<p>I'm I'm done to buy the quiet equipment that I know I've seen it I if I come to Colorado, I expect a trip to one of your locations but Sirius Sirius equipment. And I'm I'm amazed that you're able to achieve it's amazing the the innovation that can be applied that that equipment is that quiet. I mean, it just amazes me, I don't know how you do it.</p>
<p>20:15</p>
<p>I appreciate the creativity of our engineering team when they dream things up like that, you know, it took us a couple of years but but I kudos to our team for having the initiative to do that, for having the vision to think that that can be accomplished and ultimately getting there. And but I think that just speaks to the level of innovation that exists inside our industry, I never cease to be amazed by</p>
<p>20:37</p>
<p>itself funny when I have conversations with individuals within the oil and gas industry, the market.</p>
<p>20:43</p>
<p>It's</p>
<p>20:45</p>
<p>it's like, it's innovation on steroids. You have to constantly think of innovative ways of doing your work. And and it and yeah, you may be you guys put your money where your mouth is you make that investment you do it. It's one thing to chirp about it. It's another thing to make it happen. Kudos, I just think it's in that in that in that admissions. So that electric, the electric option. I mean, I've been having a lot of conversations about just electric everything, right? There's a lot of lot of horsepower. And and solutions there. I mean, it, it could be that that's amazing.</p>
<p>21:32</p>
<p>Maybe a big step forward, you know, not a small undertaking. Of course, if you looked at if you looked at the equivalent of that, just thinking about people, I guess one frack leads probably the equivalent power draw of a town of, I don't know, 15 or 20,000 people. So it's, it's a major undertaking to get that electrified, we probably don't take that power off the grid, at least not to start with maybe that's a long term goal, we probably have to generate that power nearby ourselves. But but it will still be a meaningful step forward from where we are today. I</p>
<p>22:02</p>
<p>just you just sort of glossed over that. That little statistic of the power requirement of a 20,000. You know, population community. I grew up in that town in California, and you just sort of roll about that and go, are you kidding me? That is stunning. That is that? How many Meg's would that be? I don't even know</p>
<p>22:29</p>
<p>about about something between 15 and 18 megawatts.</p>
<p>22:32</p>
<p>So you're looking at a GE type of deal. You're looking</p>
<p>22:35</p>
<p>at a on one side? Yeah, you could use a gas turbine, that's certainly a solution that you'll find out there for generating that kind of power, we're gonna take a little bit different approach that maybe the equivalent of a hybrid electric vehicle where you have natural gas engines, but we're going to use Recep engine, so kind of like a car engine, but run on natural gas, together with a battery pack. And and that will allow us to, to, to deliver a bit of a hybrid electricity approach and run the engines as little as possible. So we're aiming for as low in emissions footprint as possible with that solution.</p>
<p>23:12</p>
<p>I'm telling you, man, that's dead sexy.</p>
<p>23:14</p>
<p>I don't even know where to go. You smile everyday getting up to do this stuff.</p>
<p>23:19</p>
<p>Yeah, I see. I'm sitting</p>
<p>23:20</p>
<p>there. I'm just geeking out on everything. They're just saying, because my mind's going a gazillion miles per hour. But I love that. And you know what's interesting? Speaking for you, you're talking natural gas out of that. That last solution? Well, I mean, you guys, you guys know a little bit about natural gas. Right?</p>
<p>23:41</p>
<p>A little bit. Yeah.</p>
<p>23:44</p>
<p>Good, fit, good fit. Now, let's, let's sort of put on our future hat. Where do you see it going? I mean, there's a lot of a lot of activity going out there a lot of uncertainly. I mean, come on. I mean, I haven't. I think I went to the gas station. What, once in six months or something ridiculous. And so a lot of people are in that, that sort of, so that that consumption, where do you see it going? So future?</p>
<p>24:14</p>
<p>You're absolutely right. Last year, I can't remember what demand came off by at the low point, but it was pretty significant. Pretty meaningful dip in in demand for our products. It's come back. Not all the way of course. But it might be off three or 4%. Now from where it was before. But, you know, going into going into the whole downturn as a result of the pandemic, the world was consuming, Ah, look just a little north of 100 million barrels of oil a day. We're still up in the 90 million plus barrels of oil a day. And I'd be very surprised if we didn't get back up over 100 million barrels a day in the foreseeable future and and the story is not much different for gas you know, if you if we live a fantastic life here in North America, I mean, you look around and we are absolutely spoiled. In terms of the world that we enjoy, there are still a billion people in the world that lack basically any access to electricity. There's another billion people in the world who have intermittent access to electricity. The demand for energy is still growing dramatically. And while we are working our way through a transition to add different forms of electricity generation to our world, we are still some ways from being in a place where I think that displaces oil and gas, particularly for transportation, fuel and whatnot. I haven't seen the statistics for 2020 yet, but 2019 was a record year for total energy delivered by oil and gas in North America. And so and I'd be surprised if 2020 wasn't another record year in terms of percentage of total energy provided by oil and gas. It's, it's a massive number. And so it continues to grow for a while yet simply because we don't have an easy replacement for it. You know, battery technology has come a long ways. But it is still a long, long ways from being able to provide grid scale power to us for a meaningful period of time. And we're not in a place where batteries put a fixed issue that happened a couple of weeks, but we're not there yet. And so I see it continue to grow for some period of time, I'm kind of in the camp that we don't see Peak Oil and Gas demand out, you know, for another two decades, probably a decade and a half, for sure, well into the 2030s, maybe into the 2040s. And so for at least as long as I'm going to be working, we're going to be working hard to produce oil and gas as cost effectively and with as little impact. Awesome.</p>
<p>26:33</p>
<p>So yeah, that's that's passion, baby. That is what I do, man. So here's, here's the funny thing, one of the things that just sort of stuck, and we once again, and you brought it up, we take it for granted, we live here and in where we live, we have access to pretty much anything, we take it for granted, and will complain about something and, and and yet, there are billions of people who do not have that type of luxury. And we forget, we forget that there are large portions of the world's population that don't have access to it.</p>
<p>27:11</p>
<p>Yeah, that's it, you know, so we have that global focus, but But even here in North America, you know, you can look at a map of folks who still have to dedicate 10 plus percent of their household income to paying their energy bill. And so I think it's incumbent upon us to still continue to work here in North America to find ways to lower the cost of energy delivered into somebody's house. And so that's important to me out on the coasts, it's, it's the worst, you'll see significant portions of the population on the eastern West Coast, challenged by paying their energy bills, just given the cost of living in those areas. It's a little less prevalent through the middle of the country, but it is a it is a big issue for people to afford energy, even here in North America, despite how well off we are. That is an interesting segment and we're talking you know, I don't like it when I when summer hits Louisiana.</p>
<p>28:06</p>
<p>My my, you cannot live in Louisiana without an AC, you just can't just me, you can't. And if you think you can, well, your line, and and my, my, my bill is substantial. And, but when it goes down, when there's adjustment, whatever it might be, that's real value to the bottom line, that's real value to individuals and their and what they did, so that's important. You know, you're you're clicking on all cylinders wrong, just FYI.</p>
<p>28:36</p>
<p>Well, I, you know, we when when you when you work in an industry that just plays that bigger role in our worlds, you, the people here are passionate about it. And you know, I think having having worked in it as long as I do, and, you know, I I've come to gain an appreciation for exactly what oil and gas has done for us. And, and, you know, while we're, while we're not always the, you know, the most favorite thing to talk about. It's important and so, you know, for as long as I'm here in this industry, I'm going to do all I can to make sure we're doing the best we possibly can to to do what you do every day.</p>
<p>29:13</p>
<p>Awesome. All right, we're gonna have to wrap it up. Are you out there on LinkedIn?</p>
<p>29:19</p>
<p>I certainly am. Are you active? I'm, I'm pretty active. Yeah, I you know, I there's lots of great things to share out there. And social media is a wonderful avenue to get to people. So I do what I can to share what I think are valuable contributions to that</p>
<p>29:32</p>
<p>community. A unique guy, he's just a unique guy.</p>
<p>29:37</p>
<p>I've tried to tell my girls I'm an influencer, but they have a different definition of influencers.</p>
<p>29:46</p>
<p>Yeah, you influence me. We could just say, Hey, tell your girls I've been fluid Scott. about right. Yeah, no, you're not. Those influencers are influencers. They're they're amazing. All right. So we're gonna have everything just FYI you listeners out there. I love this conversation. I will keep on going. But we're gonna have everything out on industrial talk.com. And you need to get a hold of this gent and great topic. candidate. I truly enjoyed it. A lot of good stuff out there</p>
<p>30:25</p>
<p>as well, Scott, really a chance to get on here with</p>
<p>30:27</p>
<p>you. Yeah, you're dropping value bombs. It's so cool. All right, innovation is on the gas, oil and gas innovation, what they're doing the investments. They understand it. We need energy. Ron's right in the thick of it. All right, listeners, Ron Gusek, who is on it. Thank you, Ron, you all of a sudden need to be staying tuned, because we're gonna wrap it up on the other side. So thank you very much for joining the industrial talk podcast. We will be right back.</p>
<p>30:57</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>31:06</p>
<p>All right. That's Ron, told Jim, great guy. Great purpose, great focus. All those people at Liberty Oilfield Services definitely served a purpose. And trying to deliver that energy as low as possible, as efficient as possible. leveraging technology and everything in between. Yep, that's team liberty. oilfield services reach out to</p>
<p>31:29</p>
<p>all our</p>
<p>31:31</p>
<p>industrial talk.com. All right, one last thing. Remember, industrial talk 2.0. We're creating a plan that is all about the collaboration. Continue to do this. It's going to require heavy lifting on our side, but we're going to be able to do we're excited about it. And it's all about education and collaboration and innovation. We need to spread that good word. So anyway, thank you very much. All right. Be bold, be brave, daring greatly. But my challenge to you is hanging out with people who are bold, brave and daring greatly. You're gonna change the world, just like Ron and team. Liberty oilfield. Thank you very much. We're gonna have another great interview right around the corner. So stay tuned.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/">Mr. Ron Gusek with Liberty Oilfield Services Talks about Applying Innovation to Reduce the Cost of Energy</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/ron-gusek-with-liberty-oilfield-services-talks-about-applying-innovation-to-reduce-the-cost-of-energy/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/e93b6159-c270-4c8d-8cba-0a3c468c9eca/ron-gusek-interview.mp3" length="38203234" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation</title>
		<link>https://industrialtalk.com/episodes/yoav-kutner-with-oro-inc-talks-about-change-management-through-digital-transformation/</link>
					<comments>https://industrialtalk.com/episodes/yoav-kutner-with-oro-inc-talks-about-change-management-through-digital-transformation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 25 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7404</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Yoav Kutner, Founder and CEO of Oro, Inc. about "Change Management through Digital Transformation and the Role of B2B eCommerce".  Get the answers to your "eCommerce" questions along with Yoav's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/yoav-kutner-with-oro-inc-talks-about-change-management-through-digital-transformation/">Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/508480b3-77ef-478a-858c-d82547436cd2"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Yoav Kutner, </strong>Founder and CEO of Oro, Inc. about <strong>&#8220;Change Management through Digital Transformation and the Role of B2B eCommerce&#8221;</strong>.&nbsp;Get the answers to your &#8220;eCommerce&#8221; questions along with Yoav's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Yoav and the wonderful team at Oro, Inc. on leveraging Digital Transformation for your eCommerce business </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>YOAV KUTNER'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/yoavkutner/" target="_blank" rel="noopener">https://www.linkedin.com/in/yoavkutner/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/oro-inc/" target="_blank" rel="noopener">https://www.linkedin.com/company/oro-inc/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://oroinc.com/" target="_blank" rel="noopener">https://oroinc.com/</a></p>
<p><strong>Company Twitter:</strong>&nbsp;<a href="https://twitter.com/oro_inc" target="_blank" rel="noopener">https://twitter.com/oro_inc</a></p>
<p><strong>Free Oro Demo:&nbsp;</strong> <a href="https://oroinc.com/b2b-ecommerce/demo/" target="_blank" rel="noopener">https://oroinc.com/b2b-ecommerce/demo/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation" width="500" height="281" src="https://www.youtube.com/embed/OD9Tm35uHnY?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>companies, platform, b2b, magento, open source, people, business, conference, changing, industry, website, customer, product, big, world, talk, oro, b2c ecommerce, online, absolutely</p>
<p>00:03</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast, a podcast that is dedicated to industry heroes such as yourself. But if you're looking out on video, I'm pointing at you right there. Yeah, that's you. You're bold, you're brave. You're daring greatly. you innovate like nobody's business. And you're changing lives, and you're changing the world as we speak. And that's why this podcast is here to celebrate you. Thank you very much for what you are doing. All right, we got another one. And you're saying to yourself, Scott, you always have great interviews? Yes, I do. Because industry is great. And people are great. So get used to it, because that's what we're all about. Yoav ever</p>
<p>00:59</p>
<p>could nurse. Okay, that's good. That's why Oh, a Kutner. And if you go out to his stat card, his LinkedIn stat card, you will quickly notice that he is smarter than I am. Alright, let's get cracking here. All right, we've got a couple of things that we've got to start to</p>
<p>01:19</p>
<p>do some business here. All right, I'm all about education, you know that that's what this platform is all about educating, and I'm all about collaborating, I'm all about innovation, you got to do that. If you want to survive, rebuild and prosper in this new world, you're gonna have to educate all the time. You can't come to me and say, Scott, I don't know how to educate. It's, it's a world wide web out there. There's a lot of great stuff in it. And the industrial talk podcast is dedicated to that education. Now I want to point out something that is just absolutely spectacular. This was brought to you by those wonderful people at the University of Wisconsin Milwaukee. It is the connected systems Institute. Now just go out to uw m.edu, forward slash CSI, get all that information and they're just educating the workforce of the future. So we talk about industry for Dotto digital transformation in everything underneath. And that organization is absolutely Dedicated To Your Success. How can you can't you can't argue against that either. This platform is just really just chock full of great stuff for you.</p>
<p>02:24</p>
<p>You'll have How are you doing? Oh, I'm doing fine. How you doing? I'm well, thank you very much. Thank you very much for being on the podcast. I'm excited about this conversation. As you can tell, I've got your to get your website up. I've got your stat card up. And I've got pretty much everything about you up even your form up. And</p>
<p>02:45</p>
<p>so we've got about about five days of information to cut into about 20 minutes of a conversation. We're not going to do that.</p>
<p>02:53</p>
<p>All right. For the listeners out there. Give us a little 411 on who you are and why you're such an incredible technology professional. Absolutely. Well, thank you for that. I I've never heard that I'm an incredible technological person. But we'll say we'll take it we'll take</p>
<p>03:11</p>
<p>your your your LinkedIn stat card is lying. Because it's it is</p>
<p>03:15</p>
<p>although your your</p>
<p>03:20</p>
<p>All right. So yeah, let me talk a bit about so again, like I mentioned when we were first contacted, I'm around for a while. We talked I talked with you. Yeah, it was around with mainframes, Vax computers. I've seen a lot of things taking over. I remember just to show you how not smart I am. When the first time somebody showed me the internet that was like that's a fad. Nobody's gonna look at these green screen withholdings data. And so, you know, that's the first time I saw</p>
<p>03:51</p>
<p>you</p>
<p>03:54</p>
<p>a big one. Yeah, there goes the smart compliment.</p>
<p>04:00</p>
<p>You know, I was listening to these private networks and stuff like that. That said, once it's started taking over</p>
<p>04:08</p>
<p>my claim to fame was co founding a company called Magento and 2004. Later we released a product called Magento. That was a b2c e commerce platform and open source one at that so we can talk about a bit the open source kind of approach and strategy as we call it. And that platform did very well. We got really good adoption I think at our height when I left it was about 35% market share of all online b2c e commerce stores. Yeah, that was great. With no number with no number two, No, nobody came second almost It was like very, very rare category. Maybe.</p>
<p>04:45</p>
<p>We were in some countries like Australia, we had 50% were number two was home grown. So we really took the market for the b2c market and that we can borrow some money. Yes, of course. It's my side business.</p>
<p>05:03</p>
<p>So we actually did pretty well with that we got really good</p>
<p>05:07</p>
<p>adoption, and learned a lot of what was happening in the world of e commerce at the time. We later in around 2011, finalized the sale to eBay and PayPal, actually, within eBay. And that went pretty well. I think the the product itself Magento is still around, it was bought by Adobe.</p>
<p>05:27</p>
<p>And now it's taking its own life form, it's ready in their version major version too. So great to see that the brand is still around. I mean, it's been, it's pretty caught 11 years already around. So that's Wow, that's right. That's right. Wow, that is a pretty cool. That's a cool, yeah. It's like, I refer to it as my estranged son, because we don't talk anymore. But I love kind of following up on the progression and success, you know, from the sidelines.</p>
<p>06:00</p>
<p>All right, so let's go down this road. And I want to make sure that the,</p>
<p>06:03</p>
<p>the listeners understand, can you just sort of level set, talk to us a little bit about what open source means?</p>
<p>06:11</p>
<p>Open Source, what does that mean? Well, open source is,</p>
<p>06:16</p>
<p>again, kind of a philosophy where you don't want to patent or close source, which is more the traditional term, but they they have code is that it used to be compiled. And it used to be used as a black box, you didn't see actually how things were written and done and implemented. And you would use the product, if you have to modify it or change it, you were limited to whatever configuration or API, or interface was allowed to you to use. But that was it. What happened.</p>
<p>06:44</p>
<p>I think it's already for many, many years. But definitely the 70 took a lot of momentum was developers that were not interested in copywriting if you want or licensing their software and actually provided the code that they wrote, alongside with their source code, with different licenses, which is actually the open source license, kind of story. But again, we won't get into that. But that license allows you to actually use the code and actually modify it with some limitations or not to your own use. So before all these modern Object Oriented Development and all that, that was like the best way for companies to take something that was very close to what they needed, but not 100%, modify it from the source code, without limitations and making actually sure that that works for everything they need to do. And with the biggest thing is no vendor lock in, because there was no necessarily relationship between the vendor the the actual producer of the software and the company using it, which was beautiful, right, because you would get somebody work and just build on that and use it for your own needs. That said, What happened usually around then open source is an ecosystem of a community of developers community of users, the actual software vendor. And that usually caused these open source tools to get developed so much faster, and adopted faster and get feedback faster, and move faster than the closed source solutions that were very limited. And that's why open source is something that's ongoing for the last 40 years in very high speed. I mean, a lot of people don't even realize and learn when I say people companies we talk to don't even realize that a lot of the tools that they're using are actually based or built on open source code, right that somebody was using. Now today, if we jump ahead a bit, though, this is as technical as we'll get, probably. But if I jumped ahead a few years now, today, the actual source code with older object oriented API's after I mean service oriented architecture and stuff like that maybe is a little bit less relevant, you will not necessarily go and modify the actual core code. But you'll build on top of it extended. But were open source is still very much important is like I said with the license. So what you're actually able to use it how you're able to use it, are you able to resell it, you're able to use it only internally, stuff like that. So it's all about the license today, and how you can actually use it for your own benefit. There's a big case right now going on, you know, with Google and big lawsuit there. So I think we are in a place where today open source is more about the license, the freedom to actually build on that use it commercially. Without again, the vendor lock in, which is the biggest part of so you, if you like the vendor, you work with them. If you don't like the vendor, you actually can invest in your own developers and make sure that technology works. And again, with no limitations, which is if we look at SAS platforms like Salesforce, we talked about Salesforce quickly, you are limited to whatever they expose to you. And you end up building a lot of these custom application living in third worlds around that application, not in exactly that hosting environment, not as efficient and as performance. But when we talk about open source, you can actually start</p>
<p>10:00</p>
<p>They'll modify source code if needed to get extensive use cases. See, and and from my perspective, again, correct me if I'm wrong, I like the speed. Right? Especially today. And when we start looking at, let's say, industry for Dido, all of that whole, it technology itself is just evolving at such a blistering pace. I mean, I just I don't see how you can not</p>
<p>10:24</p>
<p>get more into that open source type of mindset, and be able to deploy solutions that truly meet your business needs as fast as you possibly can. I don't see how you can ignore that. Which then brings us to this, the product that we're going to be talking a little bit about that, once again, listeners out there, it's Oro o. r. o, right, Inc is the.com is the website. The product is a series of Oro and so they got commerce and CRM and platforms and all that stuff. And I'm looking at the website, I didn't just sort of pull this off of my head. I'm just using their website. And I'm just sort of, and the the one that just sort of fascinates me is this Oro-commerce. Can you give us a little sort of background into that? And what is it? Absolutely. So Oro-commerce actually came from what, again, what we learned through the years of at Magento. So we like I said, develop the b2c e commerce platform. The problem was that we started seeing more and more companies that were contacting us that were not necessarily selling directly to consumers, there were more about selling to other companies, which makes them a b2b company.</p>
<p>11:32</p>
<p>We were much younger, and definitely have the ego to match that. And we were open source and flexible, etc. We said you know, we can do anything. So when we got approached, we said, Yeah, absolutely, we can serve your needs, we can build on top of what we we have already. But because we were so focused on the b2c side of the equation of this, yeah, we kind of left a lot of the basic kind of architectural features</p>
<p>11:58</p>
<p>out, right, we didn't focus on them. We didn't even know them about b2b at the time. So when we started working with b2b companies, we saw that fundamental features were missing in the platform. So fast forward, when I left the Magento. Eight months later, we created a new company called aura. And Oro, one of the products we kind of worked was on was the b2b e commerce platform, which is kind of our take on e commerce, but for companies selling to other companies. And so</p>
<p>12:30</p>
<p>yeah, so I got us a step in. So for the listeners out there, let's try to simplify it in a sense, it's like, Hey, I'm Acme, your beta, we can use this platform to engage in commerce Is that it? That's in a nutshell, that's it, we have three main use cases that we kind of talked about, and then we kind of start breaking out from but the first one is exactly what you said, which is the buyer seller interaction. Yeah. And that's the buyer doing some research finding a seller or manufacturer or brand or distributor that he wants to work with, they get in contact to get in touch, submit maybe a request for a quote, or CRISPR, pricing, get this pricing, and then put in an order, right. So taking all that world digitally. That's our main focus, basically, because this world is changing this world is, especially with COVID, we've seen that that conferences, trade shows were not even an option, right? That's where a lot of these b2b business and orders were actually done introductions, etc. So we're really trying to move this whole world digital, that's kind of so so I'm Acme. I'm a buyer and I'm looking for a seller, do I go through the Oro commerce platform to find buy sellers? So I can be in your platform and say, hey, check it out. That's, that's a company and whatever the details associated I can do that in your platform? No, I mean, unless you build the marketplace, which we'll get into that part. But when we're talking, we're just a software provider. We don't provide any services.</p>
<p>14:10</p>
<p>Right. So the best way to find you is where actually most researchers start today is on Google or on any other search engine. I won't get into that war. But let's say any search engine is where today, most researchers and buyers are starting their search today. And that's overtaking any kind of tradeshow, any kind of conference, anything like that. So if you build your site with a platform like ours, you'll be searchable and indexable and then people can actually find you. So you don't have to go through us nobody needs to know who or is we like to be in the in the shop. We like to make other people upfront and successful. So we're not like an eBay for b2b or,</p>
<p>14:53</p>
<p>or anything like that. We are not a marketplace on our own. We do provide a marketplace is one of our features or actual products.</p>
<p>15:00</p>
<p>But we are definitely about running your business, making your business so visible. And that's a big change and a big kind of attitude change, I guess, for b2b companies that they have to be visible online today. They're missing out on so many potential customers, so many potential orders, so many potential deals, because they're not searchable and indexable online.</p>
<p>15:22</p>
<p>So does your platform optimize that? Seo? Whatever, you know, dealio? Why? So I'm once again, I'm Acme. I'm interested in finding a seller of</p>
<p>15:35</p>
<p>I'll make it simple spoons. Yeah, go on my, my search engine. Right. And, and it's because of your platform, which is embedded in their site, whatever this spoon site,</p>
<p>15:48</p>
<p>you you give them a level of robustness that I'm able to find. It's like, hey, check it out, man.</p>
<p>15:55</p>
<p>spoony is right there. Yep. And that we will be actually running the website. Usually in most use cases, we are even running the front end the whole experience, customer experience, etc. We have Yes, we have other implementation, headless, pw a etc. But in a nutshell, we actually are the website that most people will hit either directly or through a CMS if it's a very big company, and they have this content management system in front of us. But we actually have the front end and the back end, you get everything in one. So let me start, let me maybe simplify our first</p>
<p>16:34</p>
<p>our first kind of steps that we usually do with a lot of very traditional b2b companies is just published or catalog online. So that means that they do have a way to get the catalog out of their eirp order management system where where we're not or a Pim, Product Information Management System, that where all the product information sits. But that information has to be published in in a e commerce style catalog style CMS, which is what we built. So we have a very good</p>
<p>17:04</p>
<p>platform to build your website that will actually make all your products visible online. Oh, no, of course, then SEO friendly and indexable and searchable, etc. So a lot of times, that's the first thing we do we come to a company, we say, look, if somebody searches for your products, they find nothing. Best case they find some, you know, this static website that somebody has a phone number on that's frequently goes to a</p>
<p>17:29</p>
<p>phone number to a sales rep that doesn't work there anymore. Right? And, and, and that's what we do we actually create, you know, I'll go all the way back for about 15 years, we create dynamic websites, right, that are actually not static, you can actually update them, you can like any CMS, like you would do for any kind of website, but focused and specializing in catalog publishing. Okay, I got I got it. I gotta interrupt real quick, because you know that that data is absolutely horrible. When you go to a customer and you say, Hey, hey, let's just get this thing online. Let's make it all robust in everything. Give us your catalog.</p>
<p>18:05</p>
<p>That's when it starts. Absolutely. With many we have manufacturers of nails. So when we told her to give us a picture, we say, well, and nails and nail, you know. So yeah, we just have to adjust to how we show the data. So yeah, images, maybe not the strongest suit for that industry. And that's acceptable. Again, you are dinged on Google and all that. But you know, it doesn't change the fact that your competitors will not have better pictures of nails. Right. So for that industry is so cool. Okay, continue man.</p>
<p>18:37</p>
<p>Asian By the way, I'm enjoying this conversation a lot. Thank you.</p>
<p>18:42</p>
<p>I sometimes Yeah, it's nice to meet people that find b2b e commerce. Interesting, because a lot of people would say, Yeah, when I say um, yeah, when I say I'm like in the b2b commerce business, everybody's like what Say again? What, what is that? It's like,</p>
<p>19:00</p>
<p>No, no, but we really love it. I mean, one of my passions and the reason I'm actually doing this, it's,</p>
<p>19:07</p>
<p>it's because I really like coming to companies and kind of automating digitizing a lot of what they do. It's really something I've been doing for many, many years since I, my first professional, out of the army was, like, career as a developer was on a salary program that I was we were developing way back then. And just like for HR and stuff like that, and we would come to companies and automate the whole, you know, HR salary kind of processing and stuff like that. So it was like, you know, who cared, but back then we were, you know, making people's lives so much easier. And it's something that we were, I really liked. I really like coming to a company and saying this, three months down the road, that how much we can help them how much we could have saved them time and, and made their life easier and more productive. And I think when we talk about e commerce, we're putting that on steroids. It's like we can today, really, this</p>
<p>20:00</p>
<p>digitize any process that your company does? automated? And the big question is, what our big problem is we do not replace the sales guys, we actually make them more efficient, more able to find new customers easier, right, which is a lot of the CRM pitch. But we are definitely helping the companies stay relevant, be able to survive pandemics and stuff that a lot of people didn't realize that might happen. But really the way the world works today, it's digital. Right. And, and we're seeing this throughout the sales process. Like I mentioned, most research will be started online today, even if</p>
<p>20:39</p>
<p>I have to go on a tangent here. What's your viewpoint on? Because I'm all into what you're talking about? What's your viewpoint on? conferences?</p>
<p>20:50</p>
<p>Well, conferences are great. I mean, especially we have we have a lot of business in Europe. And and they're shaking hands, having a cup of coffee is still a part of how you do business. I think the shock of the pandemic and and our European customers was a bit bigger. We actually had still salespeople traveled there, and we were like, what's happening today? Well, they will, they won't shake, you know, they won't sign the deal without shaking the hand. So it's something that it's still relevant, I don't think it will go away, I think, you know, people are still happy to meet each other. But like I said, you can come much more informed to the to conference, right? If you before you go to a conference, you can actually start searching online, some of these companies. Now, if you come in form, you can maybe already start requesting pricing before. So when you get there, you just don't waste your time on the whole cycle of the meeting of handshaking. And then you can come much more prepared. And, and not only that, let me let me give you another thing we're doing for a real customer of ours. And we went through their trade show, we saw how that happened. That works there in the animal, kind of their animal supply distributor, and they're like, pet food, pet supplies, stuff like that. Yeah. And that's a huge conferences. It's really a thing to see. Right. I went to Vegas, we saw that conference, that the thing that we're helping them accept everything that we're doing on the online strategy, and all that, with the conference in mind is that we are digitizing how the orders are taken in the conference itself, right? We added these booths with touchscreens that a sales rep can walk in with,</p>
<p>22:24</p>
<p>you know, a new customer or an existing customer, for that matter, pull all their data, pull the relevant catalog, pull all their special pricing in front of them. Before that they had these booklets right with this huge price books and stuff like that. And everybody had to remember, and there was constant screaming when I went there was constantly No, did you know the price for that guy, he's from Cleveland, you know, what's the best that we can give them? It was more like a meat market and actual like a sausage grinder Yeah, then then like a like a conference for you know about having a relationship with your customer. And once we did some pilot with that, we saw that one of the things that actually really helped was we decrease the number of errors in entering these orders the king in these are errors, the order sorry, later, right? Because you would write it on paper. All these papers, go back to the office, and then the sales reps used to start keying them in counting mistakes and not being able to read that. So just there, we were already improved. By the time the customer got back home from the conference, the order might have already been waiting for them there. Right. And it's something that we're really changing and improving. I think the customer experience, usability efficiency.</p>
<p>23:38</p>
<p>That's all connected to our system. This these kiosks are just another front end, basically, instead of a web based. It's just another front end of our application.</p>
<p>23:49</p>
<p>Okay, I mean, I'm all in. Why aren't people all in? Well, big deal. Yeah, that's that's where we started seeing the challenges. So I think one of the things and again, I'm looking at my previous life at Magento versus where I am today, in the b2c world, we really hit the wave on the right, I'm from California, sorry, I might have some surfing</p>
<p>24:11</p>
<p>analogies, but</p>
<p>24:13</p>
<p>but we hit the wave really, when it was peaking. And we really, you know, everybody was changing the way they're doing business. They understood that they have to sell direct to consumers, a lot of brands, we actually, when we released Magento a lot of brands that were not traditionally selling direct to consumers, even big brands decided because of the old kind of crash, that they have to start improving business and why not start selling directly to consumers. So we saw a lot of that happening. So there was really a perfect storm in terms of how people were changing their attitudes on selling directly to consumers. I think today with the b2b, we are on the cusp of the same kind of moment. A lot of businesses have to kind of update the way they're doing business. They have to maybe get out of their circle of customers and expanded International. I know</p>
<p>25:00</p>
<p>a bad word for many. But selling cross border, especially in Europe, we see this more and more taking over and and for a while in Europe, of course. But I think in the US, the US market will also have to kind of learn to deal with other countries. So definitely have to have b2b</p>
<p>25:19</p>
<p>kind of platforms that will allow these features to be implemented. So companies can actually modify the way they do business. That's it when we come to companies and we talk technology to sometimes a surprise how behind the curve they are when it comes to technology. We talked about mainframes and let me let me throw another term with you as 400. Still around europese, right. that are that are archaic, you cannot change anything. They're like, No, we asked him, can you change this API? and</p>
<p>25:50</p>
<p>Roger will pick up the phone, he's retired, you know, it's like, these are the answer is yes. It's expensive as Hell, yeah.</p>
<p>25:59</p>
<p>It is expensive. But we're really, really finding that they're really behind the curve and technology. Like I said, a lot of times where we start from is just</p>
<p>26:10</p>
<p>publishing their catalogue online, which seems trivial. But like you said, it's not at all because the product information is not there, the quality of the product information is not suitable. So that's not an easy, I talked about it like it's a trivial thing. It's not it's changing the culture of how you talk about your product, what content you have about your product. What if you, if you are a distributor, you need to get that content from your merchants that are selling through your manufacturers, to your manufacturer, you need to get it from your supply line, right, who's ever giving you those descriptions? So a lot of a lot of non trivial things on the culture of how the company is actually operating. And that's across the board. We're getting pushback from the marketing team. They don't know what to work with, necessarily with online marketing. They know more about print marketing. It's about the sales team doesn't want.</p>
<p>27:00</p>
<p>We're just telling you right now. All right, we're gonna have to wrap this up. I mean, come on. You guys have got to be in Hey, if you guys go out to orange ink, that's o r o inc.com. Click on orocommerce. There is a demo a demo of the platform that I think you need to take notice of listener. Don't come to me and say you don't have an idea or a solution. This is cool stuff. Dead sexy. Are you active out on LinkedIn there? Yup. Yep, absolutely. Okay, you're gonna have every gun link, no demand for this company, this individual and the value proposition that they bring to the table. b2b is the way to go. I like it a lot. Thank you for joining</p>
<p>27:46</p>
<p>it, this was great. We could talk for hours, I'm telling.</p>
<p>27:50</p>
<p>I'm just trying to spare the listeners of the the this. All right, we're gonna wrap it up. Thank you very much. We're gonna have another great interview just around the corner. So thank you.</p>
<p>28:01</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/yoav-kutner-with-oro-inc-talks-about-change-management-through-digital-transformation/">Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/yoav-kutner-with-oro-inc-talks-about-change-management-through-digital-transformation/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/a134c966-c73e-4c60-92df-ecdb5c4f6b3f/yoav-kutner-interview.mp3" length="33361381" type="audio/mpeg" />

			</item>
		<item>
		<title>Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future</title>
		<link>https://industrialtalk.com/episodes/kathy-henrich-with-milwaukee-tech-hub-coalition-talks-about-transforming-the-workforce-of-the-future/</link>
					<comments>https://industrialtalk.com/episodes/kathy-henrich-with-milwaukee-tech-hub-coalition-talks-about-transforming-the-workforce-of-the-future/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 09 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7332</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Kathy Henrich, CEO of the Milwaukee Tech Hub Coalition about "Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity"!  Get the answers to your "Tech Hub" questions along with Kathy's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kathy-henrich-with-milwaukee-tech-hub-coalition-talks-about-transforming-the-workforce-of-the-future/">Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/5eb4fbf7-1811-4b3f-b7f6-6c265c5d4650"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Kathy Henrich, </strong>CEO of the Milwaukee Tech Hub Coalition about <strong>&#8220;Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity&#8221;!&nbsp;</strong>Get the answers to your &#8220;Digital Transformation Education&#8221; questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI </strong>by the links below.&nbsp;All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>KATHY HENRICH'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/jennifer-abele-2859684/" target="_blank" rel="noopener">https://www.linkedin.com/in/jennifer-abele-2859684/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/" target="_blank" rel="noopener">https://uwm.edu/</a></p>
<h2>CSI AND MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p>&nbsp;</p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" height="273" width="1035"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/kathy-henrich-with-milwaukee-tech-hub-coalition-talks-about-transforming-the-workforce-of-the-future/">Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/kathy-henrich-with-milwaukee-tech-hub-coalition-talks-about-transforming-the-workforce-of-the-future/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/a620535e-353a-476d-9314-c3c567f3c2eb/kathy-henrich-interview.mp3" length="36013740" type="audio/mpeg" />

			</item>
		<item>
		<title>Ms. Jennifer Abele with University of Wisconsin Milwaukee Talks about Strategic Partnerships and the Workforce of the Future.</title>
		<link>https://industrialtalk.com/episodes/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/</link>
					<comments>https://industrialtalk.com/episodes/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 08 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Jennifer Abele, Senior Executive Director of Strategic Partnerships at The University of Wisconsin-Milwaukee about "Strategic Partnerships to Engage and Innovate the workforce of the future"!  Get the answers to your "Digital Transformation Education" questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/">Ms. Jennifer Abele with University of Wisconsin Milwaukee Talks about Strategic Partnerships and the Workforce of the Future.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/f0f23df0-eb8c-4cee-b422-a6f0e552c544"></iframe></div><p>In this week's <strong><em>Industrial Talk Podcast</em></strong> we're talking to <strong>Jennifer Abele, </strong>Senior Executive Director of Strategic Partnerships at The University of Wisconsin-Milwaukee about <b>&#8220;Strategic Partnerships to Engage and Innovate the workforce of the future&#8221;!  </b>Get the answers to your &#8220;Digital Transformation Education&#8221; questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <b>Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI </b>by the links below.  All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>JENNIFER ABELE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/jennifer-abele-2859684/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/jennifer-abele-2859684/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website: </strong><a href="https://uwm.edu/" target="_blank" rel="noopener noreferrer">https://uwm.edu/</a></p>
<h2>CSI AND MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener noreferrer">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website: </strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener noreferrer"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Jennifer Abele w/ UOW-Milwaukee Talks about Strategic Partnerships and the Workforce of the Future." width="500" height="281" src="https://www.youtube.com/embed/D9-cpx5bH4A?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener noreferrer"><img loading="lazy" decoding="async" class="alignnone wp-image-7291 size-full" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" alt="" width="1035" height="273" srcset="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png 1035w, https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo-600x158.png 600w, https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo-300x79.png 300w, https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo-768x203.png 768w, https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo-1024x270.png 1024w" sizes="(max-width: 1035px) 100vw, 1035px" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener noreferrer">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener noreferrer">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener noreferrer">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong> <a href="https://safetywithpurpose.com/" target="_blank" rel="noopener noreferrer">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener noreferrer">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener noreferrer">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener noreferrer">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener noreferrer"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/">Ms. Jennifer Abele with University of Wisconsin Milwaukee Talks about Strategic Partnerships and the Workforce of the Future.</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/jennifer-abele-with-university-of-wisconsin-milwaukee-talks-about-strategic-partnerships-and-the-workforce-of-the-future/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/663ceae0-2e5e-46d8-a7ce-2d73e0c92f57/jennifer-abele-interview.mp3" length="30841547" type="audio/mpeg" />

			</item>
		<item>
		<title>Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future</title>
		<link>https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/</link>
					<comments>https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 04 Feb 2021 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7303</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Mary Bunzel, Executive Director of the Connected Systems Institute ("CSI") at the University of Wisconsin-Milwaukee about "The need to educate the Workforce of the Future".  Mary and her team at CSI are leading the way with "hands-on" solutions and training to ensure Industry 4.0 success for students passionate about innovating the future.  Get the answers to your "Digital Transformation Education" questions along with Mary's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/">Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/2d2b540f-9b86-4df5-9e15-347b38256f7b"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Mary Bunzel, </strong>Executive Director of the Connected Systems Institute (&#8220;CSI&#8221;) at the <a href="https://uwm.edu/" target="_blank" rel="noopener">University of Wisconsin-Milwaukee</a> about <strong>&#8220;The need to educate the Workforce of the Future&#8221;</strong>.&nbsp;Mary and her team at CSI are leading the way with &#8220;hands-on&#8221; solutions and training to ensure Industry 4.0 success for students passionate about innovating the future.&nbsp;Get the answers to your &#8220;Digital Transformation Education&#8221; questions along with Mary's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Mary and the wonderful team at CSI and how you can up your Education game </strong>by the links below.&nbsp;All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future" width="500" height="281" src="https://www.youtube.com/embed/Ds4wzIabE_w?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" height="273" width="1035"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/">Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/mary-bunzel-with-the-connected-systems-institute-talking-about-educating-the-workforce-of-the-future/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/85cdd3d8-05be-420a-9634-ded188496016/mary-bunzel-interview-1.mp3" length="27591126" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</title>
		<link>https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/</link>
					<comments>https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 04 Feb 2021 13:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7310</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Michael Cook, Director of Global Academic Partnership at Rockwell Automation about "Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT"!  Get the answers to your "Automation" questions along with Michael's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/">Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ae8e840e-60f8-4ecf-aecc-0380412667b9"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Michael Cook, </strong>Director of Global Academic Partnership at <a href="https://www.rockwellautomation.com/" target="_blank" rel="noopener">Rockwell Automation</a> about <strong>&#8220;Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT&#8221;!&nbsp;</strong>Get the answers to your &#8220;Automation&#8221; questions along with Michael's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Michael and the wonderful team at Rockwell Automation and how you can up your automation game through education </strong>by the links below.&nbsp;All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHAEL COOK'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/michael-cook-9335aa5/" target="_blank" rel="noopener">https://www.linkedin.com/in/michael-cook-9335aa5/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/rockwell-automation/" target="_blank" rel="noopener">https://www.linkedin.com/company/rockwell-automation/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.rockwellautomation.com/" target="_blank" rel="noopener">https://www.rockwellautomation.com/</a></p>
<h2>CSI AND MARY BUNZEL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/marytbunzel/" target="_blank" rel="noopener">https://www.linkedin.com/in/marytbunzel/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/school/uwmilwaukee/" target="_blank" rel="noopener">https://www.linkedin.com/school/uwmilwaukee/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"> https://uwm.edu/csi/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection" width="500" height="281" src="https://www.youtube.com/embed/hlt_zyCLUmw?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:</h2>
<p><a href="https://uwm.edu/csi/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2021/02/UWM-CSI-4clr-1235-Logo.png" height="273" width="1035"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/">Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/michael-cook-with-rockwell-automation-discusses-their-commitment-to-csi-and-ot-and-it-connection/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/239b86b5-3f5a-42c9-8543-b5b0604ced91/michael-cook-interview.mp3" length="39457244" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business</title>
		<link>https://industrialtalk.com/episodes/scott-heide-with-engineering-intent-is-talking-solutions-to-automating-your-engineer-to-order-business/</link>
					<comments>https://industrialtalk.com/episodes/scott-heide-with-engineering-intent-is-talking-solutions-to-automating-your-engineer-to-order-business/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 02 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/?post_type=captivate_podcast&#038;p=7278</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Scott Heide, Founder and CEO at Engineering Intent Corporation about "Solutions that Streamline and Automate your Engineer-To-Order Business".  Get the answers to your "Efficiency" questions along with Scott's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/scott-heide-with-engineering-intent-is-talking-solutions-to-automating-your-engineer-to-order-business/">Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/3f22f4fc-50c3-4bac-b5ac-7adcbd72e467"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>&nbsp;we're talking to&nbsp;<strong>Scott Heide, </strong>Founder and CEO at Engineering Intent Corporation about <strong>&#8220;Solutions that Streamline and Automate your Engineer-To-Order Business&#8221;</strong>.&nbsp;Get the answers to your &#8220;Efficiency&#8221; questions along with Scott's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Scott and the wonderful team at Engineering Intent Corporation on how you can up your Engineering game </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>SCOTT HEIDE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/scott-heide-34a2353/" target="_blank" rel="noopener">https://www.linkedin.com/in/scott-heide-34a2353/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/engineering-intent-corporation/" target="_blank" rel="noopener">https://www.linkedin.com/company/engineering-intent-corporation/</a></p>
<p><strong>Company Website:&nbsp;</strong> <a href="https://www.engineeringintent.com/" target="_blank" rel="noopener">https://www.engineeringintent.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p>&nbsp;</p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>BombBomb:</strong>&nbsp;<a href="http://www.bombbomb.com/?bbref=INDUSTRIALTALKPODCAST" target="_blank" rel="noopener">BombBomb Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>Scott Heide Interview</p>
<p>Tue, 2/2 9:25AM • 28:09</p>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>engineering, customer, scott, company, solution, product, automate, cost, sales, automation, people, impatient, engineers, intent, heidi, industry, capture, challenges, procrastinate, conversation</p>
<p>&nbsp;</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, let's go. Welcome to the industrial talk podcast absolute, as you know, an honor that you've joined this platform that celebrates industry heroes each and every day, and you're saying to yourselves, God, why do we celebrate? Because? Because industry, manufacturing, the people that are in those professions are bold, brave, dare greatly innovate like no buddy's business, and you're changing lives, and at the same time, changing the world. So that's why we celebrate you. All right. But Hot Seat today. His name is Scott. He's a good looking guy, by the way, because his name is Scott. Heidi, last name. co. Engineering intent.</p>
<p>&nbsp;</p>
<p>01:14</p>
<p>Cool. It's cool. It is cool. Let's get cracking.</p>
<p>&nbsp;</p>
<p>01:20</p>
<p>Yeah.</p>
<p>&nbsp;</p>
<p>01:23</p>
<p>Outside of the fact that I can remember his name.</p>
<p>&nbsp;</p>
<p>01:27</p>
<p>He's, he's damn good looking. But anyway, what's interesting about this conversation, and I think it's an interesting Avenue and</p>
<p>&nbsp;</p>
<p>01:37</p>
<p>engineering intent is a, let's say, a software, a technology company, right. And they provide a platform that allows people in the field to be able to create sort of pretty accurate engineering quotes on solutions for firms that are in the engineering space, right. So for example,</p>
<p>&nbsp;</p>
<p>02:06</p>
<p>I go out, I visit a customer, the customer has something in mind, it looks like XYZ, it's got this and that right then and there because of their platform because of their software. Because of their technology. I'm able to come up with a pretty doggone decent swag at what the cost of that particular solution will be. And and for me, right, Scott MacKenzie, being impatient, as I've always impatient, unfortunately,</p>
<p>&nbsp;</p>
<p>02:38</p>
<p>I like it. I like it. It's like real time insights into like, Hey, I got this idea. And then I want to be able to come up with some sort of an estimate of what it might look like, engineering intent. The team of Scott, Heidi. I mean, come on. Come on. It's pretty doggone cool. You got to sit there and say, it's pretty damn cool. Now I'm not gonna do it justice, because Scott and his team at engineering intent, live eat breathe this solution. But Oh, I know. Boy, it satisfies my my curiosity, of being able to get something on paper that looks like what I'm thinking about and have a dialogue right then and there. I don't, you don't even have to go back to that. You know, whatever your your office is. You can do it right then and there. Come on. That's what the future holds. That's what this is all about. That's a that's an industry hero, his team, their industry heroes, what can you say? All right. Remember, I want you to do a couple of things. And just note this before we get into the interview is one you got to constantly educate, right? Just keep keep educating. Now's the time. This, this is speeding by us. So educate, collaborate, reach out to me, Doc gotta reach out to me and we'll let's collaborate. Let's figure out the way to get your story out there. And as well as all the other people who you want to collaborate and of course, innovate. You got to keep innovating, just like engineering and tech men. They don't shop. It's not as if like, hey, all right, we got our platform, blah, blah, blah, and a stop. Nope. They keep hammering on that technology so that it brings the value that you so deserve, because you're an industry hero.</p>
<p>&nbsp;</p>
<p>04:29</p>
<p>All right, let's get cracking on the interview. Now his card is pretty doggone chock full of great stuff. Right? Scott, Heidi, that's h Ei D. Engineering intent is the company. And as I scroll down, I look at his stat card. Oh my gosh, he is smarter than me. absolutely spot on. All right. Instead of me yammering on and on and on and on. Let's get going with the interview. Enjoy Scott and his insights into what they're doing at</p>
<p>&nbsp;</p>
<p>05:00</p>
<p>Engineering intent. All right, Scott, welcome to the industrial talk podcast. We've had habit listeners, you're gonna like this conversation, just because we've been having a great conversation offline. In fact, we should have been recording it, Scott, because you were just dropping value bombs all day long. And I'm just sitting there going, man, I should have recorded that man. All right, before we get out again, but yeah, it's not gonna happen. So before we get really cracking and, and relive all our conversations, because that's what we can do. Give us a little 411 on who Scott is. So the listeners understand why you're such an incredible professional.</p>
<p>&nbsp;</p>
<p>05:37</p>
<p>My name is Scott, Heidi, I'm CEO of engineering intent, I've been in the business of what we call engineering automation, or design automation, sales configuration for the past 30 years, and I've had a lot of experience with several different companies and with several different large scale partners over the years. Today, our company is a software company that makes a product called knowledge bridge, and we'll talk about that soon. This is interesting if you've been in the business, and I mean, your your, your cutting edge at engineering automation, I'm going to just sort of share with you every time that I had to go approach my engineering department, you know, what was was the biggest problem.</p>
<p>&nbsp;</p>
<p>06:21</p>
<p>I would procrastinate and then I would probably go over and grab a cup of coffee. And then I would see, hey, there's some donuts. I would procrastinate to the end until I couldn't procrastinate anymore. And I'd have to have that conversation with engineering. And so the simple fact that you were already thinking about engineering automation, you're a trailblazer? Yeah, it's been it was pioneered in the late 80s. Actually, there was a company called icad, that kind of came up with the original concept of this kind of object oriented approach to design automation. And we've been developing it and growing with it over the years. The the key for us over the last few years is the proliferation of the the Internet of geometry that can be fast and interactive of some of the new technologies coupled together with that underlying ability to automate what people think automate, the engineering process has really brought it put us in a good position to help a lot of companies. Yeah. And you're you're a cloud based business. Right? Yeah, that's right. And that has its tremendous value. But</p>
<p>&nbsp;</p>
<p>07:39</p>
<p>so what was the problem that sort of lay out that problem of what's your try this this knowledge bridge or K bridge solution? what problem are you addressing? So a lot of companies that do customized products, have to configure their products, but they have to configure them in the using engineering rules as part of what drives that configuration, they have to use geometry and geometric relationships. And they have to, if they're going to make a possible for their sales people and for their customers to be able to do the configuration, you need to be able to interact with it. And so the technology for doing the automation has been around for a long time, but it hasn't succeeded and rolled out the way it could to help these companies, because of this lack of these extra features that enable it to make it more effective. And what we're doing these companies that we work with struggle because they're trying to make a custom product for their customer. But because it's custom, it takes time, it takes expertise. They make mistakes, there's handoffs,</p>
<p>&nbsp;</p>
<p>08:58</p>
<p>there's throughput, time, and so on. And so we're trying to help them streamline that process to automate it to capture the knowledge that's needed to do those steps in an automated way. And that's what we do. And so if we can make it so instead of taking two weeks to do a quote, you can take two hours to do a better yet do it in front of a customer with the customer better yet even have the customer do it themselves, then the communications just becomes much more efficient. And you're able to make a sale that you wouldn't be able to make it to do it with less resources. You're able to make fewer mistakes while you're doing it. You're able to understand your margins while you're doing it because we're rolling up the cost and we're doing calculations. All of those things become more effective for our customers. I think it's brilliant. And and you know, yeah, you're absolutely right. It's been around for a little while people have been talking about it.</p>
<p>&nbsp;</p>
<p>10:00</p>
<p>This is like the, the, you know,</p>
<p>&nbsp;</p>
<p>10:03</p>
<p>the the golden goose if you could do it for me being a, some people say that I'm impatient, some people, not everybody, but some people say that I'm impatient. This is like right in line with what I like. So if somebody came to me, and and I had a dream, I had a thing in my head and I said, I'm thinking about this, and I'm gonna, I want to talk to you about it, if you could take care of it right then and there. And we could communicate, and then ferret out all the challenges. Holy cow, you have a customer for life I'd like and then when they leave, I could just say, yeah, yeah, we got it going on. I just think it's such a tremendous value proposition. I mean, I might be, but I'm really impatient. But I think a lot of people are, yes, absolutely. Being able to interact with the customer and show them what they're going to buy, not just configure it and show them the price, but show them a picture of it, or a 3d model, or a rendering or a drawing and so on and have them be comfortable with it. And an immediate response is just the the value from a sales point of view is huge. And keep in mind, this all started. Because what the problem we were originally trying to solve was just, you know, I've got a bunch of engineers that are spending so much time on every individual design, it takes hours, it's, you know, the throughput, time, and so on. And it's expensive. We're trying to automate those engineers, but what we realized is if we enable the UI, in such a way that you can use it in a pre sales mode, just like you said, you get a customer for life, when you can show them what they want, and confirm for them that we're going to be able to make what you need. And do it quickly. It's just high super high value. high value is an understatement. Because you're sitting there having real conversations with your customer about a problem they're trying to solve. And you're going back and forth. For a level of clarity that doesn't exist, like hey, we make this thing but I'll be back in two weeks, and then I'll come with a drawing and then and then of course, it all breaks down hell in a handbasket. No, I didn't want that handle, I wanted this handle and whatever. And</p>
<p>&nbsp;</p>
<p>12:27</p>
<p>I just think it's just damn cool. Yes. And and on top of that, you know, engineers don't like to be involved in that pre sales process, the company's not getting paid for that engineering time, you know, they'd rather be thinking about what the next new product is going to be, rather than just turning the crank on yet another quote for the same product over and over again, it really frees them up to focus on new product development, and it frees the sales guy up to make that, that sale with the customer. And give them what they want to be and be assured that it's been engineered properly. And it's a valid solution did doggone sexy, I love what you're saying. Now, the question I have. So if I'm, if I have, hey, I want to build a descriptor for cater no such thing. So listeners out there don't go Google dysgraphia cater because it doesn't exist. It's my word. I want it on a bumper sticker anyway, well, let's say I wanted to build a descriptor for cater. And it has, you know, materials of cost of materials and just just materials, right? Does does your product go out? And say, yeah,</p>
<p>&nbsp;</p>
<p>13:36</p>
<p>aluminum is? Do we procure it at this point, whatever, you get the price right then and there. Yeah, so we often our applications connect directly to</p>
<p>&nbsp;</p>
<p>13:48</p>
<p>the cost center for their the company, that's usually the RP system, where they have the materials, they have the purchase components, so they we can have access to availability, and costs. And then we can actually make choices for the customer based on trade offs. You know, some of the customers we we sell to, for example, in power distribution, use a lot of copper, the cost of copper can change tremendously from one week to the next. And you may choose a different design based on the evolution of that, that change and</p>
<p>&nbsp;</p>
<p>14:26</p>
<p>evolution of that change in</p>
<p>&nbsp;</p>
<p>14:29</p>
<p>the price of copper. And so that sort of dynamic decision making can be really effective. Yeah, especially, you know, I've been down that road and then it's like that material. Today was $5. Tomorrow $7. The next day is $10. And then of course, somebody comes back and it's like, how do you how do you narrow it down? To me is just a big, big deal. But I would imagine, I mean, are you let's let's just let's just</p>
<p>&nbsp;</p>
<p>15:00</p>
<p>lead and put it out on the table.</p>
<p>&nbsp;</p>
<p>15:04</p>
<p>If 100% let's say it's $100, right, here it is, it's $100. How closer am I, with your product with your solution? Am I to the $100? I mean, like, do I nail it? Well, you nail it a lot better than you would without the product. In other words, we, we roll up? Well, first of all, we ask the customer, how they do pricing. And sometimes pricing is done based on cost. Other times, it's not frankly, it's based on other parameters. And we can incorporate either pricing model into how we put together the cost and the price for them. Typically, for the kind of customers we work with, it's a, we're rolling up a cost. And that cost can be materials, but it can also be manufacturing steps, it can be an engineering factor, there can be delivery factors, and we can roll those into an overall cost. And then the margins, often there are rules about the margins as well, you know, if it's if this distributor gets extra margin, or this customer buys a whole bunch from us, so they get a discount, there's rules in there about the margins to those are all rules. And so our system allows you to capture that and, and</p>
<p>&nbsp;</p>
<p>16:23</p>
<p>hone it and hone it and hone it. And I would imagine you get a little bit better as you continue to go forward. It's like, yeah, I'm tightening it up. I see where I've, yeah, yeah, yeah, they're really good companies keep track of what they quoted and what it ended up being and do the connection between to make a jump make those adjustments? fine tune to, you know, fine tune that to get it exactly right. See, not every company does that. But there certainly are companies out there that do and they can be very successful with. Come on. Now. You had me at at me make sure you had me at the term</p>
<p>&nbsp;</p>
<p>17:04</p>
<p>engineering automation. You had me at that. One of the push backs, why do people I mean, it's it's not all, you know, bubblegum and pink elephants out there? What would be the pushback to this makes complete sense? Well, that's that's a good question. And there's a couple of different categories. But, you know, the first one is often Well, you know, we don't think you can do that, you know, how are you going to capture our rules are you rules are so special that we can't possibly imagine capturing them? And, and in some cases, there's some truth to that. But what we do and what's special about our product is you capture the rules that you have, you provide a user interface that allows them to interact with it and put put their human factor into it where that's needed. And combination is what's really the best solution. So that's one of the push backs. The other pushback is, Oh, we've got some programmers over in the back room, we'll just have them programming solution. And the problem with that is it ends up being, you know, the programmers, first of all, don't understand the product. Secondly, it ends up being this huge dotnet programming, nobody understands it can maintain or extend over time, and, and so on. So are, you know, one of our biggest competitors is the roll your own way, and we'll try to do it ourselves.</p>
<p>&nbsp;</p>
<p>18:31</p>
<p>Like I said before, some of those companies, a lot of those companies end up being our best customers, they come back three years later and go, Ah, you know, I see why we didn't want to get in this mess of software. We're not a software company. We're a manufacturing company. We've got this whole group over here trying to write software, and maintain software. Help us out here, and it ends up being our best. Yeah, and and why wouldn't I want to leverage your organization who have you know, I mean, if you've done it over a number of years, you've, you've refined your thinking, you have insights that, you know, the IT department doesn't have at Acme Corporation, you just bring a greater level of experience that for me, we've been through it many times before, and we've seen what the challenges are, and both technical challenges and organizational challenges and business challenges. And we can help companies help coach companies through to success and that's kind of on top of our product, which is a great platform for doing the sort of thing but the product itself isn't the only thing that</p>
<p>&nbsp;</p>
<p>19:45</p>
<p>it takes more than that to be successful and we can help with the rest of it as well. Yeah, I mean, of course, it's it's, it's a die. What would always upset me because apparently I'm impatient.</p>
<p>&nbsp;</p>
<p>20:00</p>
<p>Sometimes, is when somebody says it can't be done. Yeah, yeah, I just</p>
<p>&nbsp;</p>
<p>20:07</p>
<p>I bristle with that because you take a challenge at that. And, and and prove them wrong most of the time prove them wrong. Yeah, you know, I've been, I've been watching, right, Elon Musk, and SpaceX. And looking at that, I just, they never say it can't be done. It's like, they'll have this, you know, wild idea, and then they'll try to figure out how to get it in it. They do it. And it's like, God, that is just refreshing. Yes, yeah. No, we, we think that way. And we like to be challenged by our customers. And, you know, most of the time we're able to meet those challenges, and and it ends up being a win for them and a win for us. And that's what gets us up in the morning, Franklin. Yeah, don't get away from that legacy thinking and, and meaning we know how to do it and all that good stuff. Yeah. Where do you see it going? I mean, what, what are the trends? What's, I mean, this is great stuff. This is a great conversation. It's a great solution. It's great service, it's not blah, blah, blah. But what do you see it going? So I think that we will be extending this capability to many, many, many more companies. I mean, we're just at the tip of the iceberg right now, in terms of the products, the industries, the companies that do a customized product that need this kind of technology. So I see that growing for years and years. Another exciting angle on it for me is that we're part of what we're doing, when we when we do these applications is we're capturing reusable sets of engineering rules. And we've set up our technology from day one, to manage modular, reusable sets of engineering rules. If you think about it, engineering is a collaborative process. You never design anything. If I look at this console in front of me, there were probably 100 engineers that touch different parts of it, that were experts in each area, yeah, you can capture those modules and mix and match them together. It's the impact long term impact on the engineering world is going to be significant. And we've, we've built the infrastructure for that we've built a store for exchanging these kinds of things. And, and to me,</p>
<p>&nbsp;</p>
<p>22:40</p>
<p>in the very long in the longer term, that's even more exciting than the ability to help an engineered order company sell their product faster, both both are exciting, obviously. But changing the way engineering is done is is really the the end end game here.</p>
<p>&nbsp;</p>
<p>22:58</p>
<p>I think that that's very cool. You brought up a good point. And, you know, I can sit there with my business cap on and say, Hey, this is great. I understand what you mean. But there's a there's a positive bottom line impact to streamlining this effort. Can you explain a little bit about that? Yeah. So there's what we call value buckets, there's many of them for an application like this. First of all, you're able to sell more easily. So you're making that sales</p>
<p>&nbsp;</p>
<p>23:35</p>
<p>experience, exposing it directly to your sales guys, to your customers. And as we discussed not having to spend weeks to put together a quote, you can do it in minutes in front of your customer. But along with that, you're also reducing the amount of time it takes from a throughput time, you're reducing the amount of hours it takes, so the cost is going down. And then you're also reducing the every anytime you automate something like this, you're reducing the opportunity for mistakes. We've had customer who follow the whole Kaizen thing, and I've kept track of their cost of quality. We've had customers justify, you know, very large investments, million dollar investments entirely on the cost of quality for one of these, nevermind all the other things we've talked about for the last 15 minutes entirely on the cost of quality and so that's another you know, area where value comes into play. And so there's just the the key is doing automation. Once you have it. There's just there's value all over the place. It's it can be very strategic for any company that embraces it.</p>
<p>&nbsp;</p>
<p>24:50</p>
<p>This is this just cool stuff.</p>
<p>&nbsp;</p>
<p>24:53</p>
<p>Really, we think it is okay, not everybody would talk to you. Thanks. Oh, well apparently you're not selling right.</p>
<p>&nbsp;</p>
<p>25:00</p>
<p>You're not communicating, right? Because apparently they should be listening to you. They should, they should. Again, how can people get a hold of you?</p>
<p>&nbsp;</p>
<p>25:09</p>
<p>We're at engineering and ten.com. The website is the best place, there's links to our email addresses and phone numbers and such there that just spelled out no dots or anything engineering and ten.com.</p>
<p>&nbsp;</p>
<p>25:25</p>
<p>We'd be happy to hear from anybody. There's actually live demos on the website, you can run one of our applications, you can learn about a lot of the different industries we support. There's a lot of information on our website. That's really the best place to start. Very cool. Very cool. All right. You got a couple of things here to free demo on websites. Right. You've mentioned that that's good. And you made this a pretty clear if you're a qualified prospect free discovery session, I first off be qualified to take advantage of that. That is absolutely and everything will be out at industrial talk.com. You know that all the contact information for Scott, engineering intent, and anything else that we can possibly jam on his landing page. We will. Scott, you're absolutely wonderful. I love this conversation. Hey, thanks, Scott. I really appreciate it. Thanks for doing that. I enjoyed it. It was fun. Man. I love what you guys are doing. Now all of a sudden, if I had an engineering company, I would be looking forward to connecting with you. We'd be knocking on your door. Yeah, but I'm not. And so</p>
<p>&nbsp;</p>
<p>26:37</p>
<p>I could I could just sing your praises. And every time I come in contact with somebody that's engineering, so you need to get ahold of this guy. How's that? All right. All right, listeners hang tight. We're gonna be right back. As you know, we're gonna sum it up on the other side. So stay tuned.</p>
<p>&nbsp;</p>
<p>26:51</p>
<p>You're listening to the industrial talk Podcast Network.</p>
<p>&nbsp;</p>
<p>27:01</p>
<p>Scott, Heidi. Yep. Put that in your notebook. You never know attaches the company. They're delivering value. They're delivering solutions. I'm telling you, they're satisfied my</p>
<p>&nbsp;</p>
<p>27:15</p>
<p>inclination of being impatient, big time, coming up with solutions that truly help you move that ball forward using a sports analogy. So go out to his LinkedIn stack card, Scott, Heidi AGI de engineering intent reach out to him. I guarantee you will not be disappointed one iota know how to spell it. All right. I'm going to continue to hammer on this stuff.</p>
<p>&nbsp;</p>
<p>27:44</p>
<p>I want you to hang out with people who are bold, brave and daring greatly.</p>
<p>&nbsp;</p>
<p>27:50</p>
<p>You be bold, brave and daring greatly, and you're gonna change the world. Hang out with Scott. Heidi, you're gonna hang out with me to go to industrial talk, calm, everything is going to be out there. All the contact information. Have a wonderful week. We're gonna come back with another great interview shortly.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/scott-heide-with-engineering-intent-is-talking-solutions-to-automating-your-engineer-to-order-business/">Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/scott-heide-with-engineering-intent-is-talking-solutions-to-automating-your-engineer-to-order-business/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/7409668a-8bfe-4aee-bc90-4cc779681687/scott-heide-interview.mp3" length="36128895" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Vincent Scott with Defense Cybersecurity Group is talking Cybersecurity in a Industrial 4.0 World</title>
		<link>https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/</link>
					<comments>https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 01 Feb 2021 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Vincent Scott, founder and CEO at Defense Cybersecurity Group about "Having you Cybersecurity act together in an Industry 4.0 World".  Get the answers to your "Cybersecurity" questions along with Vince's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/">Mr. Vincent Scott with Defense Cybersecurity Group is talking Cybersecurity in a Industrial 4.0 World</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9cfc9ace-71ad-48a0-b0c3-176c587e6961"></iframe></div><p></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/">Mr. Vincent Scott with Defense Cybersecurity Group is talking Cybersecurity in a Industrial 4.0 World</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/vincent-scott-with-defense-cybersecurity-group-is-talking-cybersecurity-in-a-industrial-40-world/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/02c49c72-e9e9-44db-9e1a-0d612dd884ad/vincent-scott-interview.mp3" length="42878843" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional</title>
		<link>https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/</link>
					<comments>https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Thu, 10 Dec 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast, we're talking to Efe Erdem, Technology Center Director at MESS and MEXT about "Addressing the major skill gap that exists in today's Digital World".  Get the answers to your "Digital Education" questions along with Efe's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/">Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/ed64b1cd-5156-4334-a3f2-bb8edecac4ca"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong>, we're talking to <strong>Efe Erdem, </strong>Technology Center Director at MESS and MEXT about <strong>&#8220;Addressing the major skill gap that exists in today's Digital World&#8221;</strong>.&nbsp;Get the answers to your &#8220;Digital Education&#8221; questions along with Efe's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Efe and the Mess team </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>GARY'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/efe-erdem-01804b13b/" target="_blank" rel="noopener">https://www.linkedin.com/in/efe-erdem-01804b13b/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/mess_2/" target="_blank" rel="noopener">https://www.linkedin.com/company/mess_2/</a></p>
<p><strong>Company Website:&nbsp;</strong><a href="https://www.mess.org.tr/en/" target="_blank" rel="noopener">https://www.mess.org.tr/en/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional" width="500" height="281" src="https://www.youtube.com/embed/6kjioj0FwF8?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p><strong>SUMMARY KEYWORDS</strong></p>
<p>technology, companies, member, collaborate, called, digital transformation, people, industry, turkey, partners, understand, digital, create, educate, industrial,&nbsp;initiative, embrace, education, max</p>
<p>00:04</p>
<p>Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much. Again, thank you very much for joining the industrial talk podcast. Because this is where we celebrate industry heroes. I am so jacked for this particular interview coming up, and I just want to make sure you got to stick around. Because you are bold, you are brave. You dare greatly. you innovate and you're changing lives and you're changing. just changing the world. Why can't we celebrate you each and every day? That's what we do. We celebrate you each and every day. All right, in the hot seat, you know me, Scott, MacKenzie, you know me, and I'm all about collaboration, innovation, and education.</p>
<p>01:02</p>
<p>Here's a gentleman fa. That's e f e epi. Alright. Erdem, er d m, he's with an organization called matched. And they've got they're just coming out of Istanbul, Turkey, and they've got a lab, they've got an ecosystem that is really looking into industry for Dotto training the individuals around Europe, about the technology, it is a fabulous conversation, they are passionate about what they do. So let's get cracking. Stop listening to me right here. Now you got to keep on listening to me. You definitely do. All right. I've been doing some series, and we're gonna get into the interview. But I just I just need to reiterate. 2021 is right around the corner, it's right over there. And if you're looking out at the video, I'm looking at 2021 right down there. And it's right around the corner. Now what does that mean? Well, let's put it this way. It's going to be great to look at 2020 behind you, right. But the other thing is that what is your plan? What are you doing? How are you going to generate revenue? How are you going to close deals? How are you going to do all the things that you need to do because you can't live through 2020? Again, in 2021, now I understand the challenges that exist out there, I understand the the fluidness of this pandemic, and I have no idea. All I know is that 21 because it is December 2021. Let's create some strategies. Let's be bold here, let's be brave, let's, let's, let's consider going rogue a little bit and pushing that envelope in how you market and how you sell. Because right now, right now is the time to be able to differentiate yourself to be thinking about how things are just what can I do to be different? How What can I do to get my message out? You know, those are some of the things how do I reinvent myself, you know, that means Do you know what that means in reinventing yourself and going rogue and being, you know, unique and sad and being bold, requires you to be a little uncomfortable. But that's okay. You just been through 2020. And it's okay to be uncomfortable. Because you need to be we need you out there. So I did a, I did a live and then I flipped it into a podcast just because I can. And so I did that. And what was great about it is it's my beef with webinars, that's one that's a live that I did, we can do better, we have to do better, you have to do better, I have to do better, you know, just being okay is just not going to do it. We've got to be quite innovative when it comes to this stuff. And that goes for your marketing and your sales strategy coming up in 2021. You can tell I'm amped up on goofballs on that stuff. Because I just</p>
<p>03:56</p>
<p>I want you to be a success. That's it. So one of the things that we're doing, and I'm going to continue down this road, I want to collaborate because we're about collaboration, you know, innovation and education. But I want to collaborate with industrial sales and marketing people. I want to hear what they have to say, I want to be able to get that information out. Because if you're not generating revenue, if you're not breaking into opportunities,</p>
<p>04:20</p>
<p>it's not gonna be a good year. And I want it to be a good year for you. And so that means we've got to figure out how to do this whole marketing and sales things better. So I've got a lot of I got a lot of baggage that I want to be able to get off my back because I think we have to, we have to be so creative, so innovative, and we can't, we can't give up on our education. And that's brings me to this particular dog gone interview with Epic, fabulous organization. The, the the, the hub, they call it a hub and I'm looking at my notes because</p>
<p>05:00</p>
<p>The Hub the MCs me XT, and they're just all in passionate about educating</p>
<p>05:09</p>
<p>about industry for Dotto, it's here, your digital transformation journey has already begun, you need to figure it out, you need and that means education, because it is going fast, and it is speeding through your life. And you need to be able to educate yourself on that. And and when we start talking about all this, you've got you got to do it, man.</p>
<p>05:35</p>
<p>I'm all wigged up. Because I just, I'm so passionate about it. I'm so passionate about everybody collaborating, because we need solutions. And that means we've got to talk and collaborate. We need to innovate not just from a technology perspective, but how we interact with people be innovative. Rethink yourself. And then the third one, of course, is education. You can't stop. You can't stop not just from technology. But how are you going to get your message out? What are you going to do? That's it. All right. I'm done. I'm spent. Yeah, I am. I'm spent. All right on the hot seat again. Fa. Erdem, he's with Max, enjoy the doggone interview. All right, fa, thank you very much for joining the industrial talk podcast. How are you doing? Well, in Turkey, it's afternoon, here in the United States in Louisiana. It's the morning how are you doing today?</p>
<p>06:31</p>
<p>I'm doing fantastic. Thank you for the right kinds of mutation. I hope you're also doing well. Oh, I mean, I'm talking to you, How can I not be doing well, this is fun stuff. And it's really an incredible topic. And I and I love it. And I love what you guys are doing there in Istanbul and with an organization called mess and maxton, all of that good stuff. And I think that this is a timely conversation. But before we get into that conversation listeners,</p>
<p>06:58</p>
<p>epi brings a lot of doggone street cred. If you go out to his staff card on LinkedIn, you will not be disappointed. Give us a little background on who you are.</p>
<p>07:10</p>
<p>I'm the Managing Director in Charge of the MCs initiative. And they initiative is actually a product project of the largest industrial association of Turkey called mes. It's an association that is looking after 250 big large industrial companies who are active in the metal industry. And when I say metal I refer to automotive, steel, white goods and machine builders. So we are a large industrial Association and three years ago, the chairman of the association decided to undertake a massive project to build a technology center in essence, it's actually digital capability sensors that would help the member companies so I'm it's called mixed the initiative and the project is called I want to make sure this is clarified it m EXT not NEZM e XT continue that that's absolutely right. And we decided to brand it as me XD s next, that would basically refer to the next level, next era of the metal industry or next level of the manufacturing, the upcoming digital manufacturing revolution, so to say. So here, here's my,</p>
<p>08:31</p>
<p>here's my beef. Here's my insights here. My here's my challenge. And especially with this, I've I've had hundreds and hundreds of conversations that are all around industry for Dotto, digital transformation. Edge cloud II, people throw it in 5g, what the heck, why? Let's just throw that in there. Right? Let's just say it doesn't really matter. It seems like it's the the miscellaneous file for everything that's taking place within technology today. And one of the things that you could probably attest to and I have a challenge with is the speed at which technology is evolving, and the human capability of being able to</p>
<p>09:11</p>
<p>embrace it, right. It's like it's going really fast. It's like you're trying to hold on that Tiger's tail, and yet I can't consume it fast enough. Is that what Max is all about? What what give us a little background into mext. That's accepted I take Sure there so that that is a needs that are identified among our member companies as well. So we have observed that some companies are investing into upskilling and rescaling their workforce to cope up with the upcoming digital manufacturing era. But we have also observed that that was not done at scale. So it was usually the upskilling and rescaling efforts, were usually targeting maybe a small set of engineers, maybe some managers, mid level managers, but that's the</p>
<p>10:00</p>
<p>So it was we felt that it was not enough to undertake a massive transformation effort at a company scale. So as an association, we decided to step in and provide the necessary training, actually a free of charge to our member companies in order to better equip them for the upcoming new digital manufacturing era. So as you rightly pointed out, this is our primary goal, we want to upskill and rescale the workforce, so five member companies, so your member companies right now it's about 250 plus heavy industry within the boundaries of Turkey, are they just naturally a part of the maxed initiative? Like I'm a member, I'm over here now too, as well, I can get the access to this, this great training, is that how it works? That's right, we are giving them access to the training programs plus the consultancy services, which we can also touch on in a while. But, of course, like any new initiative, it's taking some time to also convey the message to our member companies. So it is not very ordinary, that an association undertakes something like this, it is such huge scale. So it is also taking some time to explain it to our member companies. Why are we doing this? And how are we going to help them? Of course, once they understand the message and our ultimate goal, they really appreciate it, and then they immediately start making use of our services. Yeah, because I'm telling you, if you think this digital transformation journey is going away anytime soon, your saw us, Sara Lee, you're going to be disappointed because it is not going away. And it is going to be around and either you're in the game and you're trying to figure it out, and how it will benefit your organization benefit your business benefit your career,</p>
<p>12:00</p>
<p>you're going to be left behind. And that is unfortunately, the truth. So guess get with the game and it now. So when you were sitting there about a few years ago, and you're with the</p>
<p>12:13</p>
<p>the head guy at Mass, and you started talking about this, a What's this gap? What's going on? What was the thought process behind that? Yes. And we observed it's a some of our members even did not realize, as you just said that it is a necessity to transform. So with some of the member companies, he felt that we need to create the urgency, a sense of urgency, and then the awareness about the digital transformation.</p>
<p>12:44</p>
<p>We also observed another set of member companies, which already started to take initial steps towards transforming their factories supply chains. But again, a I think some some the some consultancy companies prefer to refer to it as a pilot purgatory. So they were stuck in their pilot purgatory, and they were not scaling</p>
<p>13:09</p>
<p>So again, in that we identified the need to provide training to the whole workforce rather than a privilege subset, in order to in order for the company to embrace such a culture as a whole. And that was the thought process that the Soviet Navy identified first of all the need to create urgency, a sense of urgency, and provide the necessary understanding for what it takes to do that. I like it. Okay. Sorry. I like that. Go ahead. Perfect. Secondly, I think that the other observation was that the top level decision makers, and they were puzzled with the buzzwords you threw in those buzzwords just a couple of minutes ago, and</p>
<p>13:58</p>
<p>put, if you put them yourselves into the shoes of those top decision makers, they usually get to see colorful slides from a consultancy companies and everybody knows what to do best. But at the end of the conversation, the key decision makers is really puzzled about what to do what what is the initial step, what should I do for my factory, a me so it was this lack of clarity, lack of clarity that was existed in the minds of the top decision makers. And that was the second, I would say, toward that, that provoked this whole project and idea this the fact that we need to provide this clarity to the key decision makers of our member companies so that they can embrace that and cascade it as a vision to this whole workforce. So this is how I see that rolling out that is a great explanation, especially with this new</p>
<p>15:00</p>
<p>digital transformation, industry for Dotto, whatever that high level, we speak in this sort of language that we all understand, but nobody else does, right? We assume that they understand we assume that they get it right. But what what I hear FAA talking about is that there is a sense of urgency, whether we like it or not, whether you want to ignore it, there is a sense of urgency, you got to keep moving, you got to understand that means you've got to educate, that means you've got to figure out and say, yes, it's here. Yes, I got to understand. And then I've got to, I got to truly understand how this technology, this, whatever this is, is is clearly understood in into my business itself, how does it apply? All the technology is a technology, that's great. And as we talked about going forward, technology will be technology, and people will continue to push it. It's how you understand how you see it, and how you can gain value from it. I like it. I like it a lot. epi. That's a good, good way of starting out this conversation. Now. It's not.</p>
<p>16:10</p>
<p>It's not all pink elephants in cotton candy out there. What's the resistance here? Does it make sense? What's the resistance? Yes, I think that resistances is especially in with the smaller scale companies. So among our 250 companies, it's a very interesting portfolio, very diversified portfolio. So among our member companies, we have the largest industrial company of Turkey, the whole country. But also we've got SMEs, small medium sized enterprises, who employ not more than 150 people. So when you re approach, it's not an insignificant subset is roughly 77, zero out of the 250 can be classified as SMEs, when you talk to the bosses. And usually they are family owned enterprises. When you approach their bosses, it first insists they're not comments at all about evaded the digital technologies are really needed for them would bring value to them. And they have this prejudice of being confronted with not affordable technology so that they feel so this is a genuine prejudice that exists in the minds of people, they find that the technology is hugely expensive, it wouldn't add value to them. So I think to, to to answer your question, if especially in the SME segment, I think a the the resistances to overcome this prejudice, in first instance, to tell them well, there is affordable and accessible technology that would create value, even for a small sized enterprise. So this is something we are working on at the moment, I would say yeah, and you have to keep on educated, you got to keep on providing that information, you got to keep on pushing it out there just because that's important. And then it changes. And then. And that's what's so great about what you're doing at max, because you've got your finger on the pulse of what's taking place in this whole digital transformation world. That's great, and how rapidly it is changing. And therefore you can keep current with what's taking place out there in the market. And that is of significant value. I I can understand why this is an important initiative for the the the organization mess. Now, let me ask you this.</p>
<p>18:35</p>
<p>One of the very, I mean, I can't I can't ignore it, is that I know that a lot of companies are going in and are going to be impacted from the deployment of digital transformation solutions. And the and people getting their say, displaced. Is that a conversation? What? Tell us, give us a little, you know, warm and fuzzy why that's not gonna be the case. Or it might be the case, but there's still a bright future. Give us a little background into that. Yes, yes. I think a this is a very well made point. So we we have a huge target. We would like to touch 50,000 employees every year. So it's a massive effort. In fact, he did you say every year 50,000 that's that's exactly right. That's exactly what I said. Absolutely a stretch goal.</p>
<p>19:28</p>
<p>Yes, so that as you can imagine, a we are going to employ all sorts of methods, including a digital way of bringing up those courses and modules, but 50,000 people every year so that that number itself, even a brings us is the largest initiative in the world to upskill at such a scale. And so, of course as you can imagine among the 50,000 people in May</p>
<p>20:00</p>
<p>A major chunk of that population will be a hourly paid person. And so operators on the shop floor right yeah. And of it is essential that we bring across the message that this is something that that will be helping them going forward. So as you said, of course, there are some sometimes these statements like it may displace workers,</p>
<p>20:28</p>
<p>again that you have studies from Bertie economic forum that suggests otherwise, that such as in 2013, that the digital transformation and technologies will actually create more jobs than it would displace. So we are also advocating the same and saying that this is a game for all countries, for everybody. And that one cannot turn a blind eye on instead, a, I think every one of us should understand how to come to terms with this reality, what it means to have a life to our work practices, in order to continue, actually the likelihood of</p>
<p>21:15</p>
<p>having better chances for a state visit. I embrace what you're saying, I think it opens up opportunities. And I think if you accept the fact that this digital transformation is happening now, there is a sense of speed, there is a sense of urgency. And if I learn as much as I possibly can me as an individual, that just opens doors because it's not digital transformation is not just going to just be in Turkey, it's going it's global, right? You access and learn and grow and get into it, then it just opens up doors globally as well. It just does. There's no there's no way of ignoring that. And that's why it's exciting. I fully agree with that. And I think it's the moment if you look at the global landscape, there is a race and there is a race. So so even the developing nations, of which Turkey is also one are trying to not to stay behind. So it is it is it is everybody calls it it's an exponential disruptive wave. So it's happening fast. And we felt that our member companies should not also stay behind the curve. And they should be ahead of the game. You can't because you can't compete globally, because there's going to be companies that aren't going to be all in on this digital transformation, which, which we've had this conversation prior to this particular podcast, you and I and others are, embrace that incremental approach, right? It's not a what we call a big bang approach. It's like, Okay, I've got this company. And now I got to do it all at once. So you don't have to. And that's the beauty of the technology. It's, it's, it's nimble enough to be able to say, Okay, here's, here's some low hanging opportunities right here. Let's deploy it here. Let's get some wins and victories here. And then we can scale from there. And I think that that's what what do you guys advocate? Now all of this is great stuff. It's all wonderful. I get it. But you're not just in the, the the business of</p>
<p>23:26</p>
<p>here, here. Here's the education. You guys also do consulting, because one of the biggest problems I see is I don't even know where to begin. I have no clue. So you guys provide that type of guides, right? That's absurd, right? That's absurd that and that we do partially on our own in house training consultants that we have trained for this purpose. But also we are partnering up with a great institutions and other companies from across the world. In fact, with from offer from Germany, we are providing the so called Digital maturity assessment service, that would help the key decision makers to basically understand figure out for themselves, what what is the customized take a tailored roadmap for their company and for the affected for the next two years. So this is actually how the whole journey starts with our members. So we go in for one week in depth on site study, and together with our partners, and they observe end to end the whole manufacturing system. And from a special lens perspective, of course, and then they come up with the reports. It's not a generic report, but with a specialized report for that particular company Exactly. What should be done in the next two years. But then, but let's say I deployed if I say</p>
<p>25:00</p>
<p>Yeah, this is great stuff thumbs up, I'm ready to get going. But you're not going to leave me out there to dry. I'm not going to be there alone. I mean, I because technology is like going really blistering fast, right?</p>
<p>25:14</p>
<p>Two years from now, it's gonna be a completely different landscape. I'm not alone, right? I mean, you guys are just gonna still be there. That's exactly right. Not only us, but also the ecosystem that they've established, they will be there to support our member companies. So from the very beginning, give her very much conscious that nobody can do that alone, even the big companies. So everybody needs some sort of help and guidance leads from a startup need from a technology software company. So we did set that, as an association, we can afford to basically establish this web of partnerships that would help our member companies in their transformation efforts. And as such, we've signed a contracts partnership contracts with more than 40, a globally known a universities, institutions, from everywhere from Singapore to North America, we have partners that will assist our member companies together with us during a transformation journey. So I fully agree with you, it is a must to have a partner set onto it, who are</p>
<p>26:26</p>
<p>keeping up with the fast pace of technology and who can guide you during this journey. It is an ongoing journey, actually, that is here. And it's not going away. And I and I'm all into it. I hear what you're saying what with all that said, with all this great momentum that you guys are experienced, which is great, great, great. Where do you see it going? Where's that future? Where does it look like?</p>
<p>26:52</p>
<p>Yes, and I think what they would like to see a within that time horizon of planning horizon of two years, we would like to create some measurable impact in the transformation efforts. And we will measure it. And by using the just mentioned, digital maturity assessment methodologies, so we will have a pulse so to say, an index, which will tell us how much we have succeeded in transforming our member companies or help them transform themselves. So they would like to see, to see that uptick in the index for the overall metal industry among our member companies. So and then, of course, what we would like to see, of course, most of our effort is towards creating that cultural awareness, starting at the C suite, and they should embrace this as a leader, and that they should regard this as an ongoing journey rather than as a one off effort. And hopefully, within two years time, we will see our member companies coming back to us and asking for more asking for a refreshing curriculum, asking for a new set of technologies. And if we can achieve that continuity, and that's that, that sense of ongoing journey, I think that we will call consider ourselves successful in the medium term, two to three years. And going forward, going forward, hopefully, if we can create an ecosystem where our member companies cooperate, collaborate with a with other partners, from the ecosystem, global ecosystem, and mourning the research and development efforts to to start creating technologies for themselves. That would be a huge success in the longer term. Yeah, I'm telling you, right. Now, listeners, you're gonna need a definite partners, like</p>
<p>28:53</p>
<p>this group and others, but you're gonna need a partner like max. And the reason for that is that just any, any,</p>
<p>29:03</p>
<p>any technology, and any journey like this requires that because you're not going to keep up with it. And you don't want to be stagnant in that journey, right? You don't want to say, Hey, I get a thumbs up, or we're good. And then all of a sudden, you're, you don't keep up. And that's why I love the use of ecosystem. I love the use of that, that necessity to collaborate with everybody because this stuff is moving fast. And you need an organization like max to truly help you with that journey. I like it a lot. Now, Effie, are you out there on LinkedIn? I am in DTS, and you're pretty I mean, you're I need to find found you and</p>
<p>29:43</p>
<p>grab me it's Effie. Bird, I'm gonna get it. That's that's a good pronunciation if you just Okay, so the spelling is E F, E, first name, last name, e r d, e m, right? Reach out to him. I'm sure that</p>
<p>30:00</p>
<p>There's not many out there that have your name, which is a very good thing than like john Jones or something like that it's very common, but reach out to him and your, your active because I think, and this is not just, this is not in the confines of just</p>
<p>30:16</p>
<p>Turkey and that it's International, you spoke up the international fingers that are taking place with this Mex initiative. Right? That's very much true. In fact, he actually make use of saying services from international partners. But in the in the area of developing new use cases in our digital factory, a, most of the international partners utilize it as a testbed to showcase the latest and greatest technology. So I mean, we did this is something it's a winning proposition value proposition. The value for the partners, if you look at the other side of the equation is that they gain access to the leading 250 industrial companies of Turkey. So if they can, in a real working environments demonstrate the value of their technology. And this is an amazing advantage to them. Because you cannot do it in a standalone showcase environment, industrial people usually would like to visualize it on a real working production environment. Otherwise, it's just empty words to them, unless you can prove the real added value of the technology on the real working environment. And that's what we set out to do. That's why they established this digital factory. And this is why most of the partners are jumping in actually to be able to speak to the real clientele customers prospective customers and demonstrate their technology and the value of their technology. In such a great case. Even I can give you some examples during the high initial period of the pandemic. And late April, we were cooperating with with a German startup to develop a use case for CNC machining, utilizing 5g technology and highly advanced analytical modeling. So why I am giving you this example is that we are ready here to cooperate with everybody, so long as they want to reach out to the Turkish customer base. And it's great that in today's world, even a pandemic cannot prevent you from doing this. So it was possible for us to collaborate with a German startup in late April, despite the pandemic periods. And we are in fact continuing to collaborate with technology companies, startups, from Europe, from Singapore, even from North America In the meantime, so yeah.</p>
<p>33:00</p>
<p>Yeah, and I mean, I've been a big advocate on collaborating, innovating and educating and you guys reflect all of that, you create a platform, you create a an environment that allows people to collaborate, which is a positive, you create an environment that allows people to truly innovate and think through that and be innovative in their approach their business and their careers. And then of course, you provide the ability to educate because without the education, you can't innovate or it's hard to even collaborate because you're not, you're not educating yourself and I and what you guys are doing at Mex, it's, it's a great thing, because that that's what you guys do. And you're doing it with a sense of urgency and speed. Because now is the time you can't lollygag I like that. I</p>
<p>33:48</p>
<p>can use that. Go right ahead. Go use it. Put it on a bumper sticker. I don't care. It will surely by No, this is.</p>
<p>33:56</p>
<p>Alright, we're gonna have to wrap this up. And I'm sorry. We had a bit of a technical difficulties. That's what happens. You know, you live by technology, you die by technology. But for the most part, technology's pretty doggone good. All right. Now we also have a virus. I hope I said that right? as well as gorg. See, Gox Guk. Did I say those right? Come on, guys. Help me out.</p>
<p>34:23</p>
<p>You can call me Jackie. Okay, because</p>
<p>34:28</p>
<p>I feel like I'm just sort of swinging in the wind here and going Okay, here we go. Anyway, great team. Great, great spirit, great energy that you guys are doing there at max. I really appreciate you guys jumping on the industrial talk, podcast. Thanks for inviting us. Thank you so much. All right, listeners. We're gonna wrap it up on the other side. All of the contact information and information that you need to get a hold of this great team will be summed up after this break. So stay tuned, we will be right back. You're listening to the industrial</p>
<p>35:00</p>
<p>Talk Podcast Network.</p>
<p>35:08</p>
<p>Alright FA he's the man he understands and he understands and his team at max understand the necessity of education. If you don't want to leave people behind, they have organizations just like, like, max out their fabulous purpose because I look at it this way technology is barreling down that track, and they need to, we need to train. And that's why these guys are so incredibly wonderful. All right. 2021 right around the corner. I'm looking at it right now. It's right there. What are you going to do? Are you gonna market how are you going to sell? You cannot as a company, relive? 2020 Let's be successful. Right. rebuild, right. prosper. twenty.com 2021 do it. Reach out to me. I'm here to help. Big time. Alright, people be brave dare greatly hang out with those people that are bold and brave and daring greatly. You will not be disappointed. Let's have another interview right around the corner.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/">Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/efe-erdem-with-mess-talks-about-training-the-next-industry-40-professional/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/b7852d3f-b9f5-4ffb-8fcb-6abd3873dd37/efe-erdem-interview.mp3" length="45834804" type="audio/mpeg" />

			</item>
		<item>
		<title>Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations</title>
		<link>https://industrialtalk.com/episodes/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/</link>
					<comments>https://industrialtalk.com/episodes/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 23 Nov 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast we're talking to Thomas Didier, Solutions Architect at Infor and Infor EAM about "The Common Misconception of Installing Software Packages". Get the answers to your EAM implementation questions along with Tom's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/">Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9502ae1b-c058-4bd2-b895-e9c7ff7a2f57"></iframe></div><p></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/">Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/thomas-didier-with-infoream-talks-about-common-misconceptions-of-software-implementations/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/183e2dd7-3373-4f4c-b450-cc480903c374/tom-didier-interview.mp3" length="36259602" type="audio/mpeg" />

			</item>
		<item>
		<title>Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</title>
		<link>https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/</link>
					<comments>https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 18 Nov 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Rob Tiffany - VP and Head of IoT Strategy at Ericsson about "Technology for Good and using Technology to Help People and Communities around the world at the Moab Foundation".  Get the answers on how to help and how to participate along with Rob's unique insights and Purpose on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/">Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/fbac8a43-df6f-4e3d-9231-a24231cb8f63"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener"><strong><em>IoT Solutions World Congress</em></strong></a>, we're talking to <strong>Rob Tiffany &#8211; VP and Head of IoT Strategy at Ericsson</strong>&nbsp;about <strong>&#8220;Technology for Good and using Technology to Help People and Communities around the world at the </strong><a href="https://moabfoundation.org/" target="_blank" rel="noopener"><strong>Moab Foundation</strong></a><strong>&#8220;</strong>.&nbsp;Get the answers on how to help and how to participate along with Rob's unique insights and Purpose on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Rob and the wonderful team at Ericsson </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>ROB'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/robtiffany/" target="_blank" rel="noopener">https://www.linkedin.com/in/robtiffany/</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/RobTiffany" target="_blank" rel="noopener">https://twitter.com/RobTiffany</a></p>
<p><strong>Company Website:</strong> <a href="https://www.ericsson.com/en" target="_blank" rel="noopener">https://www.ericsson.com/en</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/ericsson/" target="_blank" rel="noopener">https://www.linkedin.com/company/ericsson/</a></p>
<p><strong>Raspberry Technology:</strong>&nbsp;<a href="https://www.raspberrypi.org/" target="_blank" rel="noopener"> https://www.raspberrypi.org/&nbsp;</a></p>
<p><strong>Get Your Access to the IoT Solutions World Congress Digital Summit:</strong>&nbsp;<a href="https://www.iotsworldcongress.com/activities/digital-summit/" target="_blank" rel="noopener"><strong>HERE</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project" width="500" height="281" src="https://www.youtube.com/embed/6sMuiFfiC7I?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/">Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/rob-tiffany-talks-about-technology-with-a-heart-and-the-moabfoundationorg-project/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/b916824e-329a-47b6-8427-e97bc3eba123/rob-tiffany-interview-1.mp3" length="42800201" type="audio/mpeg" />

			</item>
		<item>
		<title>Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project</title>
		<link>https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/</link>
					<comments>https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 18 Nov 2020 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Stephanie Atkinson - Founder and CEO at Compass Intelligence about "Technology with a Heart and using Technology to Help Students at ElevateOurKids.org".  Get the answers to your on how to help and how to participate along with Stephanie's unique insights and Purpose on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/">Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/8ddbac38-e0c6-4dae-bdbd-856281012d9e"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener"><strong><em>IoT Solutions World Congress</em></strong></a>, we're talking to <strong>Stephanie Atkinson &#8211; Founder and CEO at Compass Intelligence</strong>&nbsp;about <strong>&#8220;Technology with a Heart and using Technology to Help Students at </strong><a href="https://www.elevateourkids.org/" target="_blank" rel="noopener"><strong>ElevateOurKids.org</strong></a><strong>&#8220;</strong>.&nbsp;Get the answers to your on how to help and how to participate along with Stephanie's unique insights and Purpose on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Stephanie and the wonderful team at Compass Intelligence and vMarque </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>STEPHANIE'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/stephanieatkinson/" target="_blank" rel="noopener">https://www.linkedin.com/in/stephanieatkinson/</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/stephatkins" target="_blank" rel="noopener">https://twitter.com/stephatkins</a></p>
<p><strong>Company Website:</strong>&nbsp;<a href="https://www.compassintelligence.com/" target="_blank" rel="noopener">https://www.compassintelligence.com/</a></p>
<p><strong>Company Website:&nbsp;</strong> <a href="https://www.vmarque.com/" target="_blank" rel="noopener">https://www.vmarque.com/</a></p>
<p><strong>Get Your Access to the IoT Solutions World Congress Digital Summit:</strong>&nbsp;<a href="https://www.iotsworldcongress.com/activities/digital-summit/" target="_blank" rel="noopener"><strong>HERE</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project" width="500" height="281" src="https://www.youtube.com/embed/43YnYk0T1wE?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/">Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/stephanie-atkinson-talks-technology-for-good-and-the-elevateourkidsorg-project/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/82ff3dc1-aed4-4114-93af-367924340a77/stephanie-atkinson-interview.mp3" length="38762604" type="audio/mpeg" />

			</item>
		<item>
		<title>Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</title>
		<link>https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/</link>
					<comments>https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Tue, 17 Nov 2020 12:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/</guid>

					<description><![CDATA[<p>In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo - The Dean of Big Data about "The Dangers of Legacy Thinking and The Power of Hope in Innovation".  Get the answers to your "Culture of Empowerment and Culture of Innovation" questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/">Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/9df7182e-2ea4-4fa0-b2f0-7fc235d1f8c8"></iframe></div><p>In this week's&nbsp;<strong><em>Industrial Talk Podcast</em></strong> and in conjunction with <a href="https://www.iotsworldcongress.com/" target="_blank" rel="noopener"><strong><em>IoT Solutions World Congress</em></strong></a>, we're talking to <strong>Bill Schmarzo &#8211; The Dean of Big Data</strong> about <strong>&#8220;The Dangers of Legacy Thinking and The Power of Hope in Innovation&#8221;</strong>.&nbsp;Get the answers to your &#8220;Culture of Empowerment and Culture of Innovation&#8221; questions along with Bill's unique insight on the “How” on this Industrial Talk interview!</p>
<p>You can find out more about <strong>Bill </strong>by the links below. Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a>&nbsp;and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>BILL'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn:</strong> <a href="https://www.linkedin.com/in/schmarzo/" target="_blank" rel="noopener">https://www.linkedin.com/in/schmarzo/</a></p>
<p><strong>Personal Twitter:</strong> <a href="https://twitter.com/schmarzo" target="_blank" rel="noopener">https://twitter.com/schmarzo</a></p>
<p><strong>Get Your Access to the IoT Solutions World Congress Digital Summit:</strong>&nbsp;<a href="https://www.iotsworldcongress.com/activities/digital-summit/" target="_blank" rel="noopener"><strong>HERE</strong></a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation" width="500" height="281" src="https://www.youtube.com/embed/TPSPPSue7Jc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" height="538" width="1024"></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>CAP Logistics:</strong>&nbsp;<a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>&nbsp;&nbsp;<a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong>&nbsp;<a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong>&nbsp;<a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>Safety With Purpose Podcast:</strong>&nbsp;<a href="https://safetywithpurpose.com/" target="_blank" rel="noopener">https://safetywithpurpose.com/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong>&nbsp;<a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong>&nbsp;<a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" height="538" width="1024"></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" height="215" width="138"></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success.&nbsp;<strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD.&nbsp;GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<h2>PODCAST TRANSCRIPT:</h2>
<p>&nbsp;</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/">Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
					<wfw:commentRss>https://industrialtalk.com/episodes/bill-schmarzo-talks-about-he-dangers-of-legacy-thinking-and-the-power-of-hope-to-innovation/feed/</wfw:commentRss>
			<slash:comments>0</slash:comments>
		
		<enclosure url="https://podcasts.captivate.fm/media/b101c43b-c3d9-407b-b3d8-185b3900fb52/bill-schmarzo-interview-1.mp3" length="38867848" type="audio/mpeg" />

			</item>
	</channel>
</rss>
