On this week's Industrial Talk Podcast we're talking to Simon Severino, CEO at Strategy Sprints about “Strategies for doubling your revenue in 90 days Guarantee”.  Get the answers to your “Success” questions along with Simon's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SIMON SEVERINO'S CONTACT INFORMATION:

Personal Facebook:  https://www.facebook.com/simon.severino

Company Facebook:  https://www.facebook.com/strategysprints

Personal LinkedIn: https://www.linkedin.com/in/simonseverino/

Company LinkedIn: https://www.linkedin.com/company/strategysprints/

Company Instagram: https://www.instagram.com/strategysprints/

Personal Twitter: https://twitter.com/simonseverino

Company Website: https://www.strategysprints.com/

PODCAST VIDEO:

Other Powerful Resources from the Simon Severino:

Podcast:  https://www.eofire.com/podcast/simonseverino/

Blogs:  https://www.strategysprints.com/blog/testimonial-moonroi

Videos: https://www.youtube.com/watch?v=MN4l-kDU7y8

Events: www.strategysprints.com/jvc

Freebee:  www.strategysprints.com/tools

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

clients, industry, simon, sales, people, industrial, work, price, offer, strategy, profitability, 10x, days, tx, frequency, revenue, create, important, bottleneck, guarantee

00:00

Hey industrial Talk is brought to you by cap logistics. You want to minimize downtime absolutely increase reliability you bet ensure operational profitability. Yes you do that means you need 20 473 65 insights into your supply chain Look no further cap logistics go to cap logistics.com or just call them they're great people 800-227-2471 also TX one now you know cybersecurity is important if you're on this digital transformation journey, TX one networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TX one's taking that into consideration and they provide a suite of solutions that truly meet your cybersecurity needs go out to TX one dash networks.com and find out more, you're not going to be disappointed.

01:05

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

01:23

Alright, welcome to industrial talk. This is where we celebrate industry heroes. We celebrate the companies that get it done you are bold, you are brave, you dare greatly you innovate, you solve problems, you're changing lives and you're changing the world. This platform is dedicated to you. We want to make sure that we celebrate you because you are making our lives better. Okay. This podcast is chock full of great great great that's three great information that you need to put in your noggin His name is so great we've made two of them we've I've got I had to split it up so you know there's this is part one a part of two parts. Simon Severino strategy Sprint's is the company and you know i i just love sales and marketing. I just love it and love bringing opportunities for clients. This right in the wheelhouse a must listen to let's get cracking Yeah, I couldn't stop talking. Good incredible stuff. Incredible information. It just, you're just gonna absolutely i mean anyway, great links all out on industrial talk, get them back to strategy sprints. I even like the way it's called strategy sprints. It's like the way of going okay, here are the here are the areas that we need to focus on. Let's get going. We don't have to focus on these let's focus on these and let's double down and let's make it fast. Let's continue to move and let's increase revenue. How can you ignore I mean, you can't argue against that. And you need this you industry professionals need something like this because you you have to succeed. You have to be successful because we depend on you. Not just me, not just my community but the world that is a that's a serious responsibility and I know you can do it. So we've got tons tons of information backlinks everything you want to know about. Simon and definitely, strategy Sprint's pretty cool so I'm looking at his form pretty cool stuff. All right. We are here at industrial talk, doing a couple of things. One, you'll see that it does real talk to Dotto is out there, okay, we're continuing to add to it bring it into greater human element for you to highlight and to help you succeed going forward. I believe me personally and my team believe that real success comes from the the exposure to the human elements of what you do the human side, right. And it's not just feature function feature function on your widget, right? It is it's, it's more it's more deep than that there's a sense of possible vulnerability, but that human element that has to be highlighted, it's not just the heat but the fun side. Everything that's associated with that so we're doing we're highlighting individuals that have recipes out there, I try to cook I'm I do the best I can foods, foods important. If you are contributing to community if your organization is contributing to the community, whatever that might be. That's tip of the hat baby. That's tip of the hat that has to be identified.

05:06

Tons tons of stuff. It's all under the guise of hashtag I'm industry. It it, you get it, you get the picture, right? I'm industry industries, helping communities industries, helping business succeed, industries solve problems. Industry creates hopes and dreams industry innovates I am industry so I'm going to be printing out some shirts offering them big time alright let's get cracking with the interview. Simon Severino strategy Sprint's his website is strategy Sprint's s.com we're going to have past podcasts, not from industrial talk, but others eo fire is going to be highlighting Simon blogs videos, it'll all be out there on industrial talk because we want to make sure that this platform gives you the information you need to be successful. It is for you to collaborate, to Educate to Innovate, it's all there. That's what industrial talk is all about. Let's get cracking with part one of a two part series that really focuses in on financial metrics, sales metrics, marketing metrics, operations, everything that you need to do or consider and as well as backlinks enjoy this conversation. Simon Welcome to industrial talk you listeners this this particular conversation is going to be chock full of just meaty content so just you know buckle in and we're gonna try to rifle through as much as we possibly can and you know, listeners that I'm a big, big Gomer for anything that's marketing, anything that's sales, anything that brings in more revenue because you an industry have to do that to succeed and create a business that is resilient and legacy that is important. Simon, strategy Sprint's brings all that to bear on this particular doc God podcast. Simon, welcome.

07:22

Excited to be here. Hello. Yeah, hey,

07:24

for the listeners. Now that I've given you that hype, you need to give us a little background to support that hype. on who you are,

07:33

yeah. I run a company called strategy sprints. And we help people improve their single most important metric. And we help them run their operations smoother and improve their sales, and especially to link these things together. Because the interlinking makes the magic. And we do it in many, many countries. And we do this since years. And that's we are in Vienna, Austria. Our clients are from from LA to Singapore. That's pretty cool.

08:10

Yeah. So global is the way to go. Now, let me ask you this. You just touched on it real quick. What is that single most important metric? What is it?

08:23

If it would be, it would be fun to see what people are writing down is their most important metric. If you ask me, Hey, give me one. I say it's the profitability.

08:32

Beautiful. I like that profit ability. And I absolutely agree with you 100%. Because there's a lot of companies out there that have mad technology, mad solutions, mad innovations, but they do not. And that's great. But they're not looking at it from a profitability perspective, and how they, how they tackle the market. So your forum said, and I'm really, we're gonna double revenues in 90 days, give us just sort of a little rundown of what that means doubling revenue outside, I like it that way.

09:11

Most people who didn't call us over the over the last decades, they had some market entry or market share problem in terms of, Hey, I'm doing more of this, but I'm not growing my user base. I'm not growing the right clients the way I want. So can you help me with sales. And so we came up with this, the gist of what we did for 18 years is now condensed into a 90 days coaching program, one to one coaching. And we we have three levers that we help our clients implement in the in the first 90 days. If you increase three things by 25%, then your revenue will be up by 99%. And the three things to increase our The frequency of your sentence, the conversion rate, and the price, you increase these three things by 25%, which is totally doable in 90 days. And we're doing it all the time. Actually, one of our clients in North California, they just put Drupal in one sprint, which was remarkable. But basically, these three things, you get them up by 25%, you have doubled your revenue. And now you have the cash flow, stability and repeatability that you need. And now you can take the time out of fulfillment, and work on form fit and function of your sales so that you have a long term healthy and repeatable business that is now also fun to run again. Because Yeah, now it works.

10:53

Simon, I didn't get a chance to write down number one, I've got a blank for number one, I've got conversion, I've got price, what was number one, frequency frequency, okay, and we

11:05

can go through all of them. So we read the frequency of the seats. Frequency means the time from awareness to closing, how many days is it? Now some people have eight months. For example, in complex b2b sales, it takes six to 18 months to close a big deal, one big client. And you can compress that, because the idea is that for a high b2b complex sales, you need eight to 15 experience points, that person needs to touch your magic eight to 15 times before they buy. And now pre technology that will take you over a year to get to five contact points. But now with the technology in our hands, we can do this in two weeks, in three weeks, if you just condense the relationship and offer many, many contact points. One can be a podcast, one is LinkedIn, one is YouTube, etc, you can create these experiences eight to 15 experiences with a potential client in two weeks. And that's what we implement with them. For example, one part is a an automated series of emails about your offer, some are educating, some are building authority, some are creating value, and then the nine the time they 11. They say By the way, you can work with us, this is how we work. And you can send in the first email, you can send them to LinkedIn, hey, I created a video for you. And it's it's a LinkedIn data, you can send them, Hey, I have also created a checklist about that, and it's on YouTube. And so when in the evening there and say, Okay, now I've stopped working, I'm going to relaxing and take my iPad and watch some YouTube, guess who pops up you and your brand. And you are again, creating value. And you are again, creating one experience. That's how you can create 15 experiences in two weeks. And that's one of the 274 tactics that you can implement. There are many tactics, but the strategy is the one thing that you need to get right first, and then you pick out of a toolbox of many tactics that we have collected. But the strategy is okay, of all the things that we can do this week, which one will we do, we will pick the one that increases frequency or conversion rate or price.

13:35

See, this is interesting. So really what you're just trying to do, and it makes complete and utter sense, given the fact listeners given the fact that we have the technology available, which we do. And and we can compress that time, right? We can compress that recognition to closing a sale, whatever it might be, we compress that time and we use cert you use certain strategies that compress that time, is that correct?

14:05

Exactly. Creating 15 contact points experiences in two weeks.

14:11

Is it showed the strategy behind that frequency? That those contact points? Are you are you sort of it's a portfolio of bringing out the human side solution side help whoever benefit free of charge that type of that type of approach a use these things to achieve whatever and then by virtue of that you can then continue to sort of nurture that relationship is that sort of how I hear

14:41

It's always customized so for every for every business, it will be a different series of of contact points. But there is a general principle that says okay, email one picks them up at their bus stop. Where are they right now. Pick them up. Get them where they are, and get them onto the bus, then the two. Okay, now let's move from that station to the next station, and then the three etc, you have to make a map of their beliefs. That's number two of the tactics of the 274 tactics is the belief map. What do they think? For example, maybe they think, Oh, your offer? No, I don't need that. I can do it on my own. Alright, pick them up at that bus stop. So the first demand will be Oh, you don't think you don't need my offer? Cool. Let me tell you about somebody who thought he doesn't need the offer. And this is what happens. They to a and by the way, tomorrow, I'm gonna tell you the story of somebody who did work with us, and this is what happened to them. So you create a second, tomorrow, yeah, that will be on the next channel. And now you are connected on LinkedIn and YouTube, you have created two contact points, and you have them picked them up on their bus stop.

15:54

In your experience, with this particular strategy, which, which, from my perspective is really cool. does it vary from industry to industry client to client where you might gain greater traction? And do you adjust that let's say, you've got LinkedIn LinkedIn is, is a professional network. And then you got let's say, Twitter, let's say YouTube, let's say Facebook, let's say Instagram, and so on and so forth. And any other new technologies and say clubhouse or? Or? Somebody told me I need to get an Tiktok? I'm reluctant however. But where do you find from from the industry people greatest traction, do you have any indication of what that looks like?

16:44

That is really dependent on where your target audience hangs out. Yeah, so if you're a b2b business, you might found that rather on LinkedIn, then definitely on on clubhouse, or tik tok, if, if you want to, if you're a consumer brand, and you're going for for many, many, many people getting to your drink, then I will do Tick Tock and Instagram. So it really depends, if you're a fitness guru, you should definitely be on Instagram, and also Tick Tock might work, it really depends on where your people hang out. And, and the cause the main idea is go there where they need where they consume their information to take decisions, and be one part of, of the information that they consume to make decisions. That's where you want to be.

17:38

Okay, so we're still, I'm still just sort of digging into that frequency, I understand the conversion, we're going to talk about price because everybody gets a little hung up on pricing, the so we're going down this road. And let's say you're trying to close me as a client for your solutions for your business, I have a business you want to close me because I want to, I want to expand and grow my revenue by and double my revenue in 90 days. That's great. Got it. And we're having this 15 plus touch points of of how we get together. And that's good. And we're trying to condense it great. Once I'm on board as a client, then what? Got me I did a one one

18:23

they one diagnosis of all the 11 pieces of your business, the main the core 11 pieces, and then we know where you are and what the next bottleneck is because in the strategy Sprint's method you always solve one bottleneck after the other one sprint solves one bottleneck. So let's say we we dive you through diagnose and we see Oh, you have too many offers. The profitability is not high, only one of your offering has a higher profit, let's say it has one has 39% gross margin, and all the others have 11% gross margin. So we say all right, let's pick the winning horse. It's the 39% one. And let's optimize that for the next 90 days. Let's optimize each conversion part. And the conversion part are the awareness, the interest, the engagement, the ready to buy, the closing, the delivering the upselling and the retaining part. All of these parts will be measured. Now every seven days, you will get all these numbers. And there again, you will do a bottleneck analysis, it takes 15 minutes to get these numbers and say, Oh look, we have a lot of people in and in the interest phase, but between interest and engagement, we just have to have percent conversion. How do we get that up to 15%? And so we run 234 experiments for three, four days. And then we measure we find the winner and we do more of what works for you.

19:55

Okay, so I like that because at that it's like okay, I got I have that value that that you bring to the table for me as a business, get it? Fantastic thumbs up. One of the challenges that has been communicated is how do I price. And if I'm going to double my revenue, I've got to be able to sort of manage that price. And and a lot of times, that's an uncomfortable conversation to have. It's like, yeah, you're charging $20. But really, the value of your solutions over here has to be $40, whatever, whatever the math is, how do you begin to sort of Shepherd those individuals across and say, let's get this thing priced? Right. And they're always concerned, without a doubt, always concerned about, Hey, I'm going to lose clients. It's too expensive. I'm not sure if I'm worth that, whatever it might be, whatever the resistance is, how do you how do you address that?

20:53

pricing is really important, and most people don't know how to get is getting right. So there are eight things that you need to do. And when you're done, when you've done these eight pieces, now you have the right positioning, and when you have the right positioning, now price is an easy thing. And what are the eight positioning pieces? Let's go through a couple. Yeah. One is having an offer that converts. So having an offer that where people say I want I want this? Yep. Whenever you pitch it, people go, I want three of this. Right? Where can I? Where can I get it? That's an offer that converts having that piece. And that piece is made of many, many single elements. One element is, do you have a 10x value? So pricing, done wrong means you just check what is the industry doing? Or what are competitors doing? That's wrong? The right thing to do is okay, what's the offer that converts? Let's say, okay, the offer is I help you reduce energy costs. All right. Now, what is a 10x? package it? How much? How many costs? Can you help me reduce? In what timeframe? So let's say okay, in 60 days, I can help you reduce costs by 10%. All right, so that's your package, we need to package the offer. And now 1/10 of that is a fair price.

22:33

Okay, try let's let's make liat. Let's make it simple. The math is simple. Let's say, I can reduce it by $10 $10. Then you're saying 10% of that, or one? Does that? Yeah, that's your fair price

22:49

will be a price that most countries find fair, you have helped me save $10. And you get one of them. That's fair.

22:59

That's interesting.

23:01

And the same thing on the app side, how much can you help me increase in sales, okay, let's say you can help me gain over 60 days, you can help me gain $10,000, then I'm happy to pay 1000 for that. So we always go for a 10x ratio of what you bring them. And you you take 10% of that, it's fine.

23:26

I'm happy. that's reasonable. Honestly, that's reasonable. And I like that, that's, that's

23:32

where we go to so and you bring them 250,000 in additional sales, charge 25k. You help them reduce their costs by 250,000. Charge 25k. For example, one of our one of our clients, they have invented a machine that detects via sound, a sound anomaly in your machines. And they and they went like, okay, we charge. We charge 3000 per month. And I was like, how did you get to 3000 per month if that's what the industry does? And I said, Okay, let's go, if I am BMW, and you put this machine where I am producing my cars, and you detect a sound anomaly, that tells me, Hey, this machine might break or this part of the machine might break soon because of this anomaly, this sound anomaly that you have detected. So I can take out the machine, change it before it breaks, go out there, repair it, and then bring it back. Instead of I don't know it machine breaks. I have maybe 200 seconds of not creating the next piece. What does it cost me? So for BMW, that is, I don't know. 25 4 million. Yeah, that, that it costs them to have a machine not running a core piece of machine. So I'll have that. Now make 10%. And that's your price for BMW. And that's how they rolled it. And that was a complete difference. You don't just look at what is what what are others doing? You really customize it around the value that you breed. Yeah, that's unique value. And you price based on that.

25:30

It Do you see any value in being able to provide a quote guarantee. So if I came in to you, and I said, Yeah, I'm going to, I'm going to create $10,000 in revenue in 90 days, whatever it might be. And that's going to cost you $1,000 per month, right? 90 days, three months. So that's $3,000 total. And, and I'm going to guarantee perceived 10,000, no, I just put 30,000, it's, it's really over 90 days, I'm trying to run this out 10,000 to 90 days, it's still 10% or $1,000. To do that, right?

26:06

guarantees are strong. And I am in favor of strong guarantees, there are weak guarantees weak guarantees are for example, well, if if I don't deliver the value, I will work one month more for free. Some people are doing it. And a week guarantee. It works for some folks. But I don't like it before because it says I'm not sure. And if you're not sure I don't want to work with you. So what I like is a stronger anti stronger anti is, hey, we, this is where I can bring you and I take half of the risk and you take half of the risk, we are now partners. So if I don't reach that money back, that's interesting. And on the other side, I expect from you the same risk, you will pay me up front, you will pay the full package, let's say it's 60 days, you will pay upfront for 60 days. And I am as involved as you are we have both skin in the game. Now, what happens here is a couple of things happen that that are very, very positive for both. One is both have skin in the game, both will be on their toes. Yeah, because you know, the one who paid up front, they wonder value so they are on their toes, you will not have meetings where they come unprepared, they will be very punctual to the meeting and very prepared on and you know, in projects, many many projects the rail because the other side loses energy comes unprepared. And then you have low energy. And that's how traditional projects fail, especially over months. And on the other side, the supplier will also be on their toes. Also on the supplier side, sometimes you have these, let me do the minimum, they're just paying 500 bucks, let me do just 500 bucks. And that's how they drain the energy out. And then performance goes down. And then everybody hates the supplier. And then at some point you fire them. And so both sides will be highly involved on their toes. And this is how the energy stays up. You have people who are very present, they report on time they show up prepared. And that's a beautiful energy to have in a project. That's a cool project. And everybody will go home that project is running well I want to be part of that project.

28:47

See, I love that. Alright listeners, we've got a notch just chock full of but the basics that we spoke of let's talk about 10x offer that convert 10x value, that's 10% of whatever value you're bringing to your client, your your your customer. And one little added thing that I see that has tremendous value is sort of have a guarantee a risk share type of conversation. And I like that a lot. Because that does it. For my my point of view, it's good. It communicates competence. That Yep, I'm going to deliver, yep, we're going to do this, this. And then of course on the other side, and I've experienced this on the other side, where you want your customers clients to be engaged. That just makes everything makes everybody successful. And that's what's important.

29:41

You're listening to the industrial talk Podcast Network.

29:50

Alright, once again, I'm sorry for having to cut that off. Just It was a lengthy conversation. However, again, this was part one of a two part series. We're going to be talking next And we're going to be covering a lot of things about habits about daily, weekly and monthly habits to make sure that you plan success, real success in what you are doing as an industrial professional and as a company, Simon, bam and bring in some truth to the conversation and success. All right, again. I'm industry we're gonna get some shirts printed up for that hashtag I'm industry, everything that you'll see out there. I'm going to try to keep on hashtag nap because you deserve right. You are. You're innovative. you're solving problems. You are industry give you like cooking. You have fun. You are industry. That's right. I'm industry. All right. Part Two coming up. Be bold, be brave, Daring Greatly hang out with people who are bold and brave, and you're gonna change the world. Next week, Simon

The post Simon Severino with Strategy Sprints appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Spencer Brooks, Founder and Principal of Brooks Digital about “Website redesigns don't have to be complicated, frustrating or messy – Welcome to Agile Website Redesign”.  Get the answers to your “Agile Website Redesign” questions along with Spencer's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SPENCER BROOKS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/spencerbrooks/

Company LinkedIn: https://www.linkedin.com/company/brooks-digital/

Twitter:  https://twitter.com/spencerbrooks

Company Website: Brooks Digital | Web Design & Development Agency for Health Nonprofits

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

website, spencer, industrial, templates, agile, people, listeners, scott, business, prioritize, quadrant, brooks, build, wix, incremental approach, work, platforms, content, industry, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go, Hey there, welcome to industrial talk, where we celebrate industrial heroes such as yourself, you are bold, you're brave, you dare greatly you solve problems, you're changing lives, and you're changing the world. As we speak this very moment. That's why we celebrate you on this podcast, we have a gentleman by the name of Spencer Brooks. And we're going to be talking a little bit about nimble, nimble or agile website redesign. And I think right now, that is a great topic to have. So let's get our car rack in.

00:59

So we're going through a homepage redesign as we speak. And that just begs the question of what you want to try to do, what do you want to go with your website? How do you want to engage individuals on the website? What do you want to do? And I mean, those are great questions to ask. And especially in this sort of post, new world that we live in, I think it's a great, great opportunity to be able to just ask specific questions. Now.

01:28

With that said, with that said,

01:33

I am going to talk a little bit and if you're out there on the video, if you just listen to the podcast, you listen to podcasts, that's fine. Picture, picture, what I've got an engagement quadrant, because I'm going to ask these questions. And this is what you have to start thinking about.

01:51

When you start developing content, and we've been doing that for the past, whatever contents everything right, you get it out there, you get that attention, you want to be able to engage people, and you want to be able to get their feedback, and you want to hopefully open up doors for opportunities. Now. I've put together this engagement quadrant and what it just does. So you have four areas quadrant, right? And to the right and to the top. The top is great content, right? So at the top great content, what is that it solves problems? It answers questions, right? It's short, it is relevant to today's challenges. To the right of that our max entertainment. Is it humanized? Is it fun. So if you combine something with great content that is also entertaining, then you have a greater opportunity to engage, right? It just makes sense. It's but but if you look at the quadrant to the left, if you have sort of a sort of a lazy type of entertainment, it's boring. sameness, doesn't set itself apart. And the poor content is like, hey, it's all about us. It's an infomercial, you're not helping anybody, you're not trying to solve problems, you're just saying, hey, it's us, then your engagement, the opportunity to engage the time that people are engaged on your content, right? is limited. If any, right? I'll be the first to admit, if I see something that is boring in the same and it's like an infomercial, I'm zipping right by, and I'm sure a lot of other people are doing the same. But if I see content that is truly relevant to today, solving problems, that is human and entertaining, then me my time to be able to learn increases. And within that's the bottom line, we want to help people learn because we're all about that education, collaboration and innovation. And you can't do that without that education and learning. So if you're out there on the video, you see the little quadrants, you see it if you're out there on podcast, you sort of get the picture but I'll have it at industrial talk comm you just sort of download it. Every time you create that particular you know your your content, think about those components. And I and and really, it'll improve now. Let's get on with the interview. So we're going through a industry, industrial talk to Dotto is happening. And we want to make it easier for you to get information, we want to make sure that it's easy for you to get it and it's entertaining, so that you consume it and that you know what are better and we're highlighting the best within industry. And we're able to do that because we're going through another redesign. It's and

04:51

with, with this one agile website redesign and what Spencer brings to the table is a really nice approach to be able to do

05:00

It's not overwhelming. It's not. It's not, you know, a big job. It's just an incremental approach to be able to

05:10

change and give you a little bit of fresh perspective on your website. Because sometimes we just get a little old we get a little lacks and right now is not the time. All right. He is the founder and CEO of Brooks digital. He brings a lot of street cred when it comes to this particular topic. We've got a lot of information out there and we're going to be talking about agile

05:34

redesign of your website. So enjoy. Spencer, welcome to the industrial talk podcast. Thank you very much for finding time in your busy schedule, schedule. And to join the wonderful, absolutely wonderful listeners of industrial talk. How you doing? Hey, Scott, I'm doing awesome today. Thank you for having me. I'm excited to share what I can with the listeners. I like it. I like your setup. You got I mean, you really sound good.

06:01

Thank you. Right That's that's always what I want to hear. You do? broadcast voice? I tried man you write on it. You got your your windsock you got everything happening. There you your five by five. All right, for the listeners out there. Spencer, give us a little background on who you are. Sure, yeah, well, I run a company called Brooks digital. We're a digital agency. So we build websites, mainly for nonprofits who focus on a particular disease or disorder like diabetes, cancer, things like that. And we do that by taking a particular approach an agile approach to doing that, which sort of prioritizes responding to change, and adapting to, especially in the healthcare industry, and things like that things change very rapidly. So we want to take an approach with online, the website and digital presence that can adapt to that changing environment. So that's, that's what we specialize in. Alright, listeners, you're saying to yourself, Scott, how come you have this gent on the industrial talk podcast, because you need to hear about agile websites, you have to understand that your website is well questionable. And there is a way of being able to take that questionable website and put it into a way that can definitely be an asset to your business. Because that's what's real important. You're in it. Don't come to me and say, Scott, that's not important. It is important. I'm just here to tell you. And when Spencer connected with me about agile website redesign, I just said, yeah, that's important. And industry needs to hear about it. Who I'm worn out by yelling at everybody. That's if they really care. No, you do you need to care. So let's, let's define a little bit about what agile website, what does that mean? What are we doing? Yeah, that's a good, it's a good question, Scott. So with that, I mean, without giving the entire history lesson, no one needs to take notes here. Right. But the idea with with agile website redesign is maybe back, I don't know, 20 years ago, there's a group of software developers and they noticed a problem that they would take years to develop some sort of digital product. And by the time all those years had passed, the product that they had developed, the piece of software was no longer relevant anymore, because the problem had changed. Or the industry had changed. And they said, you know, this isn't working, we can't, we can't spend 235 years trying to figure out and build something, and then launch it. And our assumptions are totally off. So the idea with agile came about because they said, and it's true with website development, with software development with product development, they said, We need a way to build something that's rather complicated in a way that we can actually change and adapt that on the fly to the market conditions to even our own knowledge about what it is that we need, and and adapt that so we can track a moving target. So that's in a nutshell, what agile is about is about prioritizing change and responsiveness during the process of developing a website, either. So just putting a pin in the ground. Yeah, so here I am. I'm an industrial guy. And I've got a company. And we've been in business for many years. And I've got that unfortunate problem called legacy thinking. And this is how we always do it. And this is what

09:33

the what I've seen in this pandemic is, of course, a situation where it would have been great to have a great website at this particular time to be able to facilitate hopefully some commerce or whatever it might be, is if I have a website and I'm My mind is like, I'm about 10 years behind.

09:51

Can you take us through a sort of a step by step approach to what that might look like? Her? Yeah. So if you're if you're already

10:00

behind the ball a little bit right now, I mean, first year, your, your sense of you said a little bit. I'm saying that there's a lot of people behind the ball quite a bit. All right. Yeah. So okay, so you're way behind the ball and you know, you're waiting on the ball. Don't stop pedal this right. Okay, there you go. Yeah, that's right. Okay, I'll be straight here. So yeah, I think the first thing that you need to realize is, number one, you don't have to do this whole thing at once you might have a big you might have, it could be a big project to think about, it could it's frankly, it's overwhelming to think about this, you could go Oh, man, like, I don't even want to open that can of worms and you shove it, you know, in a folder somewhere that you don't open for a year. Just remember, you don't have to do all this at once. The great thing about a website is that you're not it's it's not like you're constructing a building that you can't, it's very difficult to change this, you can, you can change your website every day or every second, it's it's flexible, it's malleable. And so you can launch a first version of it. And it doesn't have to be a complicated first version. And the next day, the next week, the next month, you can go and add something else to it. So if you're in that position, just First of all, no, you don't have to, you don't have to do it all at once. So once you commit to that mindset of saying, I don't have to launch the ultimate version of whatever I want my website to be right up front. And you can just focus on prioritizing your most the most important things that that the website should do for your business. And then after you launch it, then you can just work your way down the list and continue to add stuff and add more features that might be important or respond to changing market conditions and things like that. So I like that incremental approach. And it's sort of it really I mean,

11:52

it can be done. And I think that, from my perspective, listening to what you had to say, because I'm going through a redesign with my particular website, and of course, I'm sitting there going, well, it's got to be all or nothing. But you've just changed my view, I could get it. I get it to a warm and fuzzy position and boom, and then I could continue to add to it, I would imagine, correct me if I'm wrong.

12:13

Strategically, you don't want to put yourself in a bind. So it's sort of incrementally you can just keep on adding, I like that. Absolutely. The thing about websites is it can be surprisingly complex. Once you actually get into the details, it seems like Oh, sure. It's simple. I want a homepage, right. And then you realize that every single thing that's on that homepage, you've got to decide how it's going to be displayed and how it's going to be managed on the back end and all the rules about it. And you just spiral into a black hole. And so in that complexity, just mushrooms, the more stuff you add. So the real the key to taming the madness there is to to get very disciplined about chopping out all the things that you say, you know what we're going to deal with that later, and prioritize in a small bucket of things. And knowing that by saying no, right now, it's not like you're saying no, forever, you're just saying you're saying yes to that later on. And that's a big deal, because you can get totally overwhelmed. That is huge. I'm just telling you, that's a that's a great way of approaching the situation. So when when you're in a when you're you're engaged, Spencer, and when you're engaged, how do you? Do you have that conversation with clients and saying, okay, there's your, here's your existing website, or we need a website, let's just say we're doing with an existing website, you look at it, and then you start to have that conversation correct with your clients? Absolutely. Yeah. And so usually, there's some combination of my existing website is terrible, and it doesn't work, it's broken, it looks bad. All these things, usually, it's a combination of things that need to be fixed. And then also some aspirational things like, you know, I want to I want to add all these, these new features to help you support my business and to help to help grow it. And so it's this hodgepodge big melting pot of all these different things. And so I think, honestly, the first step is, in order to prioritize, you got to know what your priorities are. And so sitting down and saying, All right, like, what's if your website had a job description, if it was a person that was employed, 24, seven that never ate, and that never slept? And it just worked for you? And what is the job description of that website? What is it supposed to do? What are the most important

14:32

responsibilities and functions, and then that I think it helps clarify the key outcomes that the website should be delivering on and then you can use those outcomes and that way of thinking to start structuring and making priority calls about what should be included in the website for the first version. And so you have to develop a framework around which to prioritize before you can start making those decisions. Okay, a couple of things, listeners.

15:00

Keep note of it could be done incrementally. So don't come to me and say, Scott, I've got a website, but I can't do it. Don't come to me. It can be done incrementally think through that. The other one I really like, is job description for your website. That to me is an interesting, I like that. I like the incremental approach. I like that job subscription. That to me brings it down to the level that I can understand. I don't have to sit there at chirp tech talk. I can say, No, I want my website to do this. That's the job description. I like it. Why for industrial? The listeners hear of industrial talk, why is it important to have a good website?

15:39

I think if you go just go out anywhere, right? Scott, if you go out here in line at Starbucks, look around at all of the people in line at Starbucks, you know it or outside and take a guess at what they're looking at their heads, their heads, yeah. And they're looking at a screen, they're looking at a screen. And so I think from a marketing perspective, it's very important to just even culturally pay attention to where people are paying attention, and they're all paying attention to their screens. I think the I don't have a hard stat on this, the average person is spending hours a day on their iPhone, it's like multiple hours, literally. Yeah. And if you look at your own phone, you know, you can enable screen time on your on your iPhone, if you have one. Just look at how much time you spend staring at a screen. And you want to be where people are directing their attention. And so that's the I think one of the the biggest compelling reasons why you need a good website is because frankly, people are spending hours a day in front of their screen for and to simplify it. What is a good website? What is what's, how do you? Like? You know, I've been on our websites, and I'm not sure if it's good or bad. I don't even know if mine is good or bad. What what what drives a good website? Yeah, that's I mean, that is a key question. I think, first and foremost, a good website is going to, it's going to generate a couple of key outcomes. First of all, it's going to generate awareness for for your organization. So it's going to get eyeballs on you. So people are going to come and visit it, I think that's the first function of a good website is that it's delivering people to it. And then it is converting them at some to some kind of further engagement with you. So that could be signing up for an email list. It could be filling out a contact form or some sort of interest, like I want to have a sales conversation, and things like that. And then it's providing the resources that facilitate that process. So if you want to get someone's attention, and you want them to reach out, you know about working with you, then you that website needs to have the right information to address common concerns, you address objections and to deliver a person to you that, that as a lot of that information already answered, so it makes your job easier. So I think a website really has to facilitate that process of taking a stranger, getting them to understand that your organization exists to get familiar with you, and get common questions and objections answered, and then ultimately have them take whatever action it is that you want them to take after they view the website. And so I think if you look at your website through that lens, and some of the actions and the details are going to be different, obviously. But if you look at it through that framework, I think that's what a good website does. He Yeah, it's interesting, it

18:41

I'm just telling you right now, I do judge a book by its cover, if I go out to website and I find that that website is just not

18:49

not appealing to my eyes. What is I, I'm, I'm shallow, I'm moving on, I'm moving on to the next thing. And and I'm trying to find a website, a portal, a place where I can find information and not be offended. Meaning, you know, the colors are good. Again, a good user feel with this. And it's like, yeah, that's cool stuff. I'm more apt to say yeah, give me some information if that website

19:18

looks and feels and flows. Right now. I think that's a it's a good point, Scott in that design. It simply removes a barrier, right? It's not a good design is not going to make a customer necessarily because I'm sure you've gone to websites that look beautiful, but you have no idea. It's the information there's not good you're like what do you do? I don't understand. Right? Right. But a good design is going to remove as you set out that barrier Scott of credibility. So someone comes and looks at the site and makes that subconscious judgment call. This is I'm going to stick around this is pleasing to my eye don't feel like this looks like it was designed by someone's nephew. And I'm not sure about it. You

20:00

And then that person can get into the information. But all that being said, is that, frankly, I think you can, if you're, if your website looks like doodoo, but it delivers a ton of customers, it's probably a good website, although most websites also looks really great. So I think the design just removes a barrier. And it does. I, you know, it's funny, I've gone to websites that do provide a lot of good content, and they do drive and it's like, but it doesn't look good. And it's like, okay, and I'm sitting there with this bad attitude, but I'm getting the information I want. But I'm not fond of this particular website.

20:40

You know, it's, it's a love hate type of thing. Now,

20:45

there are templates out there, there are templates that are out there that you can sit there, you don't have to be.

20:52

You don't have to understand the color palettes and everything, which I would just my head would explode, my ears would bleed, whatever. But there are templates out there that can be leveraged and expanded upon, right? Absolutely. There are tons of templates. And in fact, probably the larger problem is just how do you choose which ones do you use? And but I think that's a great, a great space to start with, is just literally like, I mean, you could go to any what Squarespace, Wix even if you want to do like with a WordPress site, there are some templates there. And you can just get up and going and they provide a lot of great structure. So I don't think it's a it's certainly not a matter of the the tools not being there. It just kind of depends on how quickly you want to get going and how complicated you want things to get. See, you mentioned a couple of things. First off, I like the fact that you can look at these templates, they're out there. And I I find it stimulates

21:49

proper business thinking it's like, yeah, that that feels right. That's what I'm trying to do. And you don't have to sit there from a blank slate saying, oh, oh, what do I do? Is the color red decent. Now you can see it in these templates. And it's always a beautiful thing to be able to do that. You mentioned Wix, Squarespace WordPress. Can you explain a little bit about that? Yeah, of course. So there are tons of different website platforms. And frankly, they're all just different types of tools for different needs. And some tools are, are more complex than others. But something like where Squarespace or I was gonna say, where where spacing slicks,

22:34

you can do that a product, somebody probably heard it and said, I need to do that. Another web platform. Yeah, that's Yeah, that's gonna be I'm gonna I'm gonna launch squeaks. That's my new. My new business idea. I think legally, I'm fine. I'm fine with that.

22:50

Right. But yeah, those are those are website platforms that are you just build it yourself. So it's literally you, you will sign up. And they have provided templates. And you don't need to know how to code you just drag and drop, but in your content. And they have some pretty full featured, full featured features, I guess, where you can do blogs, you can have contact forms, you can portfolios of different kinds of work and contact, contact form. Maybe I already said that, but there's just lots of different stuff. So there's that. And that's probably the easiest to do. The downside of that is once your website gets to a certain size, and when I say size, I mean mostly complexity in terms of what it's providing, then it tends to not be as customizable because you are locked into what those platforms provide from a functionality perspective, which is great when you're starting because you don't have to, you don't have to decide every little detail, you just go. But once you get to sort of a next tier of website, you get into platforms, like WordPress, or Drupal is another one. And those tend to be kind of like a Lego kits in a way where they provide you these different components that you can structure and customize. So instead of maybe like, something like Wix would be, you know, you would you would just get a buy something off the shelf, plunk it down, versus getting the Lego kit where you sit down and you really decide how do I want to assemble this and build this and customize it and I can take it apart and assemble it in a different way to suit suit different needs. And it takes a bit more time to set it up that way. But the result is you do get something that is more customized to your particular business. And it would seem to be scalable to Yeah, exactly. It earliest. I had some issues with some other other platforms. And and I realized that I couldn't scale and then I went to my website is WordPress. And then I got all these little things.

25:00

logins. And then I could sit there and I could play around with it. And they, they, it was just like, I like the Lego analogy. Yeah, it's just like, there'll be a built in such as Oh, okay. Great. Cool. And, and.

25:12

But

25:14

I think that

25:17

there is a, for me, this is just me speaking listeners, I didn't realize the level of functionality that can exist within a website that is truly valuable to your business. So, like truly valuable. I,

25:34

I mean, people can connect with me on my website. It's like, it's just, it's a beautiful thing. I'm just telling you, what are the roadblocks?

25:44

I think when you're talking about agile and things like this, where you're taking this the the more of an iterative mindset, right? It's it's cycles is quite honestly, there is most stakeholders within your organization, it's might be other executives, it could be managers board, but whatever. They're not going to intuitively think that way. And so if you are, if you've listened to this, and you said, you know, what, I'm savvy, I've got this, this is the way to do it. There is there's probably some other people involved in that decision that are gonna say, well, do we have a Are we going to build all this at once I want it strict, you know, it needs to be all scoped in entirely upfront. And they're going to want to do it the good old fashioned way, which is to build a big honkin website with all the bells and whistles. And, and, and there's going to be some there, there might be some conflict there. So I think really, the biggest roadblock is conceptually just getting everyone on board and bought into the process that you don't have to do it all at once. Break that mindset. No, I'm telling you, man, that is an aha moment for me. I like that. I like it a lot. And I think that

26:56

it's a great way of moving forward, creating a new website be agile, again, I guarantee you, you can benefit from a new website. It changes your perspective. Now we're gonna have to wrap this up. Spencer, how do people get ahold of you?

27:15

A couple ways. First of all, you can go to the Brooks digital website. It's just Brooks dot digital. It's not calm. It's one of the fancy ones. Wow. Yeah. So there you go. You can also send me an email Spencer at Brooks dot digital. Feel free to connect with me there as well. Like that. Again, it does. We'll talk we'll have all of the contact information for Spencer big time. I like that dotdigital that's new. Yeah, it's pretty cool, right? Like you get you don't have to fight with all the other dot coms. You just say oh, no, whatever. I don't. I can just do dot digital or dot. There's tons of

27:51

Yeah, there are tons. Alright, listeners. That is Spencer, thank you very much for joining the industrial talk podcast Spencer. You're pretty welcome, Scott. It's my pleasure. Excellent. Again, listeners do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

28:15

All right, his name is Spencer, Brooks, Brooks digital, is the company. Let's just be real here. Look at your website, see if there's ways to be able to improve it, and improve the experience of the clients that you serve as well as the future clients. Think about that. You can approach it from an agile perspective. It's all doable, and especially today, make it happen. We've got three events. I'm going to tell you just go out to industrial talk. COMM one is the IoT solutions World Congress brought to you by industrial internet consortium and fair Barcelona. And then we have the manufacturing and Technology Conference that's coming up in November. And it's out there on industrial talk.com. And we're going to put together a mastermind in utility. big topic, big conversation. All right, be bold, be brave, daring greatly. and hang out with people who are bold, brave and daring greatly, and you're going to change the world. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Spencer Brooks with Brooks Digital talks about Agile Website Redesign appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Megan Lynch, President and CEO at Six Point Creative about “Letting go of your Legacy Thinking and Approach your Business with Radical Courage”. Get the answers to your “Radical Solution” questions along with Megan's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, people, industrial, collaborate, stage, business, conversation, fears, talk, industry, built, innovate, megan, market, point, innovation, product, educate, listeners, scott

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Julian Seume, Chief Marketing Officer at Wiferion about “Wireless Charging and Increasing your E-Vehicles Availability by up to 30%”. Get the answers to your “Innovative Charging Solutions” questions along with Julian's unique insight on the “How” on this Industrial Talk interview!

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Personal LinkedIn: https://www.linkedin.com/in/julian-seume-424190125/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

charging, julian, industrial, inductive, solution, vehicle, battery, technology, forklift, assets, inductive charging, company, scott, plug, people, talk, drive, fleet, listeners, cool

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast absolute, again, absolute honor that you have joined this particular platform that celebrates you, as I take my pin and I point to you on the video, you are an industry hero, you are bold, you are brave, you dare greatly your solve problems, you innovate, you're changing lives, and you're changing the world. celebration is what we do here on the industrial talk podcast. All right, in the hot seat, we have a gentleman by the name of Julian zoomy. And he's with a company called wiper Ron. And we're talking this is pretty cool. This is cool technology. This is cool innovation. We're talking wireless power, inductive charging for your E fleet. But it's not that it's how they design and how they are able to do that. You're gonna love this conversation. Let's get cracking. See, this is what's so cool, right? industry as a whole industry. We always talk about innovation. But here's a company, why phoron that's taken inductive charging, and just taking it to the next level that keeps your assets up and running your E assets up and running 30% up to 30% more, that's money in your pocket. That is value, baby. All right, before we get cracking with the interview, again, I want to be able to tell you a little bit about industrial talk 2.0. And it's a redesign. But we all you know, we you know, we do the podcast, you know, we do the videos, you know, we do the blogs, you know, we do all of the stuff, we host we do all of that stuff. But we are just sort of reconfiguring industrial talk so that you can find information and you can find it easily and you can collaborate, you can educate, and you're going to be able to find these individuals that you can innovate. Like why for Ron right here, you're saying to yourself, Scott, I need to be able to look at that solution. Boom, industrial talk.com has it for you reach out, boom, see, everything that you possibly can try to the team here at industrial talk really is trying to work at making it easy for you to get stuff done. Because we're all about that education. We're all about the collaboration. We're all about that innovation and working with companies that embrace those values and recognize in this new normal, this next normal, whatever this normal is that we can't do it all on our own. We've got to collaborate. We've got to find companies that saying, Yeah, yeah, I'll work with you. Let's get this stuff done. That's what we're looking for. That's what we have out on industrial talk. Because it's just going to have to be that way going forward. It's it's, it's an exciting time. Don't get me wrong, I love it. But I want to be able to find people who want to get stuff done. Alright, let's get a kurakin. Wiferion, is the company so let me look at his. This is Julian Seume. You're gonna say Scott, it's not spelled with a Z. It's not it's s e u m e Julian's first name, Ron is w i f e r i o n. And you can go out to Julian's LinkedIn stack card. Impressive, as always, like everybody else. And being the chief marketing officer, he brings the pepper in this particular conversation and pretty bad. I just once again, just as I look at the other screen, once again, the innovation, the technology, then what companies like wife Ron are doing is just spectacular. I don't know, man, do you get chills up and down your spine? I do. And if I had hair I share my hair with tingle in my head would tingle but I don't and so it doesn't. But anyway, wife run wireless charging systems. And in the video, if you look out at the video, you'll see just these, like these little plates, he's holding it. And these plates are just powerful solutions for your E, your, your E fleet, your your, and it just starts there, man, you start pulling on that thread of the solutions that can be provided. And it's never ever ending. It is just God. It's an exciting time. All right. You don't want to hear me continue to Yammer on remember, industrial talk. 2.0 Be on the lookout for that one. All right, here is Julian Seume. Julian, welcome to the industrial talk podcast. How are you doing today?

04:50

I'm awesome. Thank you, Scott. How you doing?

04:53

We'll see. See listeners. He's got a lot of pepper in him. That's what I like about him. Julian, a lot of In fact, that's his last name, pepper. Seume. Did I get that right?

05:06

You got a perfect but today let's let's keep it

05:09

easy because I'm sitting there going, quote quote quote unquote that doesn't. And listeners you're gonna say I want to be able to spell his name correctly, it'll all be out there on industrial talk.com Don't worry about the pronunciation. That's my problem, not yours, but you do need to reach out to this gem because he's got a mad stat card out there. And I love what we're going to be talking about the the tech, which is really cool. And then the company is why fire on and that's again, don't worry about it my responsibility. It'll be out on industrial talk calm. Alright, Julian, for the listeners out there. Give us a little background of where you come from why you're such an incredible professional, then we're going to go into this particular topic that I think I'm pretty, pretty excited about.

06:01

Yeah, awesome. Let's do so my name is Julian, and that's keep it away. I'm working at a company in Germany, where we coming from, it's called Wiferion. But Wiferion is also fine. And what we're doing is what we do is actually we do call inductive charging pads for making energy transfer over the air without any contacts and not thinking about your your electrical toothbrush, or your your smartphone. We talking about big industrial robots, agvs cars that move themselves that are driven by batteries. And we would like with the solution we would like to discuss today. We want to make it easier to get energy and power into your batteries without any contact

06:42

with Julian that that has that been done before in the past?

06:46

I mean, the honestly, the technology was developed by Nikola Tesla, maybe some people know from the computer game, I think common and conquer where you have those Tesla power stuff. Yeah. So basically, it's 160 something years old, right. But let's say to have pushed into such a small footprint with that high efficiency. It was not done in the last couple of years in depth, high efficiency and power when we do so. But everybody knows. Maybe we get a very little hint that the smartphone stuff used nowadays. Yeah,

07:20

almost no one is plugging anymore. Everything comes you put it on a little desk, you put it into your car, and there's a little mat in there, which says inductive charging. I'm charging your phone now. And basically that's what we do, but with much more power for other vehicles.

07:37

Yeah, this inductive, by the way, apparently, I'm one that does not use inductive charging for my cell phone. I still plug it in, I still run around trying to find that plug.

07:49

But one question. Are you brushing your teeth with an electrical toothbrush?

07:54

Yeah, but it's it's driven by a battery.

07:58

Okay. Okay.

08:01

Try Julian, I'm trying to leverage the inductive technology. But the funny thing about that cell phone. And I'm sure some of the listeners out there can can embrace this, when that little plug gets bad. And you try to just sort of extend the life of it. And then you sit there and you'd sort of stay. I'm looking forward to the inductive solution.

08:24

Wow. And that's actually it's the same issue. If you're running a forklift or something that needs to be plucked after the shift. Just imagine you are the work of the next shift. And the stupid guy from before it didn't pluck the correctly come down with shit. My equipment is not ready. So I got to go to the manager and say, I'm sorry, can't work. The equipment isn't ready. So that's basically some of the things we're going to talk today. And that's what how we want to solve issues about plugging in cables, or, yeah, things like that. So.

08:56

So we're talking about inductive in general, macro, high level inductive charging. And we're talking about the technology to be able to do that in an industrial setting. forklifts, other other large equipment within a manufacturing floor, let's just sort of lay that out, and, and keeping the assets charged in a way that they're productive. And so the overall, what was the overall thinking behind the company and why this is so important.

09:29

Yeah. So we looked at what happens in the industry and actually the industry is removed from its revolutionizing. It's basically everything is moving now it's going to be flexible. There's robots and ATVs and industrial trucks moving from gasoline into electric. So we saw there's a huge benefit, because at the moment the standard technologies that are charging those electric vehicles, they are either on a cable, which is quite strange if you think about an autonomous truck or an autonomous VIERA this completely alone and can drive me crazy, amazing, intelligent, smart things. But then in the evening needs to drive somewhere where a guy goes and plugs a cable. I mean, that's, that's not what we really think it's a complete solution. So we thought about what can we do with the technology available? And we found four very smart guys were actually researching on a PhD level, how can we make those kinds of inductive charger very efficient. And in the end, we basically came up with a little plate that is just 10 by 10 inches. Just keep holding that up.

10:33

If you're looking at on the video, this is this is it looks cool, right? Got a great smile, but it looks cool. So don't get distracted by the smile. And that's all it is.

10:44

That's basically what what do you put on in the in the ground or on the ground or on the wall of your manufacturing location. And then you have a similar plate on the vehicle. And basically, the only thing is having the two, the two plates not kissing each other, but getting very close to each other. And then immediately starting communicating and transferring energy without any additional help from from a guy or from software. So that's all full automatic. And the cool thing is there's no context in between. So there's no wear and tear, there's no cables to be plugged in, just the two plays need to get close to each other communication, hey, I'm a vehicle I need energy. And then we generate a magnetic field. And the magnetic field basically charges, vice versa, then the battery in the vehicle.

11:29

So I'm a human being. I make, hopefully, dumb decisions. It's not my fault. It's just my species. So I sit there and I say, that's pretty cool. I get it to content, you know, I can get real close. How do you? How does your company prevent me from getting too close? Or too far away? And I, I optimize that distance so that I'm optimizing the charging, and I'm not banging into it, or I'm not that far away. How does that happen?

12:05

Yeah, I mean, there's it's quite simple. First of all, the guys who are driving forklifts, if it's a manual driven forklift, there's super good and driving forklifts, they can actually I think they can drive less than an inch if they want, because, you know, they were really amazing in the in the warehouse in the in the manufacturing supply chain. But honestly, the best case where this latest stuff is really amazing is at the autonomous driving. So if you have autonomous driving fleet AGV, that is actually the smart component in the process, that it has scanners and and never then navigation technology, which makes it easy. And we have quite a big, let's say chance of being not in a perfect distance. And that's our experience, no problem at all, it's even a much easier, because compared to other solutions where you have, for example, one of the competition solution, which is on the market is a contact charger, which is it's available since I think the 1980s or 75, or something. So it's it's good, it's traditional, it works. But you have to be exactly on place, you have to push, you have to hit perfect. And if you do, if you are a manual driver, sometimes an interest too much, or even the technology of of the scanning and the navigation software of the self driving ATVs they need to be very precise. In our case, there's like inches left the right enough space, we don't need to be 100% accurate, just close to it. And then we will the thing will do the thing.

13:35

Seeing that that's pretty good. So your your inductive solution allows for the human very ability and be able to achieve the objective that is necessary to charge that be keep that asset moving and doing what it needs to do to be productive. Now, it's an interesting stat that I have here. It is fleet availability of your industrial II vehicles v e by up to 30%. So your solution keeps that asset delivering its benefit up to 30%. Is that correct?

14:13

I mean, that's that's correct. Then of course, that's that's a marketing talk, but it's a real marketing talk because it's reality. So what what we do have that and that's the difference to other solutions in the past but you had mentioned you have your forklift, you have your forklift driver and he runs a full shift and after 678 hours the battery is empty which is fully fine. Yeah, those two t goes to a charging spot maybe drives whatever 500 meters, stops there gets the battery into the park says goodbye. And the forklift is basically staying there for four or five hours to be fully recharged again. What we do is we basically because that so easily to be implemented the grounds on the floor and on actually on locations where the fork driver is stopping anyway, and there's no petitioner let's say job to be Done with a cable in, let's imagine he has a five minute single break, or you need to go for the restaurant or he has a break for the cafeteria for 30 minutes. No one nowadays drives to forklift 500 meters to the charging location proccing, the charger cable for maybe 20 minutes of breaks? Yeah, go back to the cafeteria. And so what we basically want to do is we're going to implement the charging in the process where he anyway stops, if he stops for unloading the dock. And there's a certain stopping time because the truck is changing, then he has five minutes of standing time, or maybe only two. And as it's fully automatic, and there is no trick, chances are, there's no wear and tear and things like that. It's basically done automatic that the driver doesn't have to think about charging.

15:51

And you know, that's huge. Julian as the listeners, I want to make sure that that point is sort of crystallized. And it's just the charging, the function of charging of your assets is just a part of the process. And so if I go to station a, there could be a charging station there. And I just pull up, take care of whatever, it might take me a minute, but I've got a minute of charging that's taking place. And then I pull out and I go to station B same sort of deal. But it's embedded into the process. And so I don't have to make a conscious decision to go eat lunch, but drive the forklift or other asset over to this one charging station, stick it in, and then walk back over there. Brilliant. Scott,

16:41

you got and that's exactly what we'd like to do. And just imagine in the manufacturing area where you have no self driving agvs or in a house where you where you anyway have to go to load something which takes 30 seconds, maybe a minute. Or if you're in a production circle and your your production let's let's let's assume your yawn yawn yawn automaker. And nowadays the the body of the of the cars has not been like Ford and 100 years ago, put it on the beginning of the band. And then it walked through. Nowadays we go from station to station and the things are going on an ATV. So that means maybe there's like 50 stations they go through and there's automatic robots and manpower who was working on the on the car. And just imagine every time you drive two minutes to Next station, then you have a one minute working time when robots are going on and, and doing stuff on the car. That's the time where you easily change because it's just in the ground if you want or on the on the ground. Just don't think about

17:39

now I'm telling you. That's that's actually that's a cool solution. Great thinking over there. That is I love it. I love it. So the question that comes to mind? Yeah, yeah, good, good answer. Because the question that comes to mind is a couple of things. One, cool, I'm listening, I want to be able to do something like this. Can I do it in a small way? Big way? How do I begin the process of implementing?

18:09

Yeah, let's, let's be honest, it's it's basically, there's so many in 1000s of potentials to put it in. And we have to look, it should be also a good business case. And that means you basically started Look, I have a driving situation, I have electric a vehicle. And I'm running more than let's say two shifts, and I have constantly problems with power, power transfer their interior, broken, damaged cables. So what can I do, of course, we are targeting companies who make agvs, who make industrial trucks to make basically upgrade their their vehicle into a smarter vehicle, not only by sensors and systems, but also in the way of charging and energy supply. That's the one thing and of course, that's our first target two is to have a general improvement of the vehicles outside there. And that will bring the revenues for the end customer using those vehicles. On the other hand, if your industrial truck manufacturer, or for example, if you're using manufacturer trucks, we can basically swap your old lead acid battery and swap it into a new tray which has inductive charging with for example, lithium ion in there, which is a little bit better suited for let's say rapidly fast and quick and short charging circuits in terms of lifetime of the battery. And then make in retrofit, you're actually truck into a new very crazy state of the art inductive charging machine. So that's that's these are the two ways which we're trying to get into the market and where we think the product can have a huge benefit for the end customers. See,

19:41

here's here's the thinking it's like pretty cool. I can take old assets, battery asset, you know that that has to get plugged in, and I can retrofit it with your solution cool. And be able to create a charging station that sort of elevates And prolongs the value of that asset, because you just sort of updated it, I would imagine and correct me if I'm wrong. Now I'm able to collect real data on that asset as it moves around. And then I can be able to make tactical decisions on my manufacturing process, or where people are at, does it give me more data to look at to be able to be a better business?

20:26

Yes, Scott, good question is that we will do it, I think we do it. It sounds like it was not a predefined question. It was not actually,

20:35

it wasn't, it was just me.

20:38

So it's cool. It's got mister.

20:39

So

20:40

that's also the new technology without only transferring the magnetic field and therefore putting energy from one side into the battery. We also have a communication connection, basically. And we do communicate all the data from the battery system from the vehicle into the stationary site, which is plugged on the ground, and then into a cloud. So Meaning, if you have a smart management fleet management system, you can hook up to the cloud and basically get not only the information you have anyway, but getting detailed information about a battery, the life cycle, what's the status, and things like that. And one more thing, I think is very important, because we talked about the system does not be belong to one kind of technology in terms of battery, we charge 24 volt, 48 volt batteries, lead acid, lithium, lithium, the tinium doesn't matter what kind of battery and only have the same charging spot. Meaning even if you have different kind of vehicles running on your fleet or on a warehouse, everybody can use the same. And that's where the real game changer comes into the game. Just imagine a big guy like Amazon or whatever the sides, okay, I don't care what kind of vehicles are driving, I just want one investment for the charging. And everyone should need a similar charging spot on the other side. But that's let's say it's visionary. Maybe Amazon list is listening. Please call me we can make a good deal.

22:06

That's it.

22:09

All right, that's a shameless plug. But it's a good shameless plug. Because the technology's really cool. Okay. So what I see is one, this is an important if you're in whatever application or you're using these assets. And and and i think that it's important that you use these, you're going to have to come up with a, a strategy around that. And I think that this inductive solution is a cool future. You know, thinking into the strategy, it's important. It is a digital transformation journey, because you're going to be able to pull all that information, you're going to be able to make better decisions. I get it. Why do you have certain? What are the roadblocks? Why don't people just say, I get it? Let me push back on it.

23:01

Yeah, to be honest, em, as you ask, how long is that on the on the horizon, it's been there for many, many years in a different way. We call it next generation inductive charging, because everyone who has heard about it or use it or tried it out, they basically had a line charger, which is normally placed into the ground with a lot of infrastructure work. And yeah, I would say those system were available also since couple of years. The problem was, it's huge investment. And you cannot really drill into a leased warehouse where you have to know in 10 years, I have to return it to the owner. And I have to fix all the groundwork. So that was one of the topics where where we have limitations. So we come up, let's do it on a spot charger. Let's do that little 10 by 10 inch thing, if we can even put it just on the ground with some plastic mats, depending on the application. So you can easily move it away from one place to another if the warehouse design changes the layout. And the second thing is the second why why is the robot there, people need to understand it's not the old kind of inductive, the old kind of inductive charging was around 60% efficient, meaning if you have those those phone charges, which are like this size, they have a similar maybe 50% 60% efficient efficiency, which is okay for for five watt of charging of a phone. I don't care if I lose too much. But if you lose 1500 watts for 3000 watts, right. Huge, huge issue. So that was one of the biggest roadblocks and people need to understand there's something new in the market, which really works with 93% efficiency that's fully comparable to any other charging solution available on the market. See, and

24:36

I think that that's a great point. And because you're in the business and because this innovation just keeps on rolling forward, it only gets better. It's only just keeps on getting better and better and better because your focus your company and others are focused on delivering value delivering success. And that requires me to keep on innovating. And so you're already there. Throw away that dog on old tech uses New Tech.

25:11

Yeah, that's a cool thing. If you're a startup, which we been like five years now, and, you know, we can really concentrate on one thing, and we only riding that horse, and we have to ride it until it's dead, or we're going to make a unicorn out of it, you know, but let's, let's see, it looks like other companies are focusing on too many other things. If you have one really cool stuff, which we believe we have. And now as I said, in Europe, it's quite we're quite, let's say established with the category that we have most of the the systems in your running and we now entering us, that's also why we have to talk. We are at promo dx. So that's gonna be amazing. We really looking forward because that's gonna be a big game changer. I think also, yes. All right,

25:52

we're gonna have to wrap it up. This is what I've got out of this conversation listeners, outside of the fact that Julian and and the wonderful team at y Ferran or, anyway, right there, they're passionate about your success. It is a true innovative solution that's delivering value that you can deploy. Yes, there has to be a business case. And but they'll help you through that. And it it makes your assets more efficient. And it's, it's, I'm telling you right now, Julian, I'm sold. You had me at pi.

26:31

Okay, Scott, let me let me show you one. You can start charging a phone with it. But it's gonna be like very zip charts. It's gonna be you have to be careful. Don't keep it lower than maybe five seconds on the plate.

26:42

It goes way. Roast my thing.

26:48

Yeah.

26:50

Hey, are you active out there on LinkedIn?

26:53

Of course.

26:54

You will find me under my name was Julian dot Seume. And of course, we and also Wiferion w, I, f, r i o n. You will find us on LinkedIn. We're quite active there, hopefully. And as I said, we're going to entering us on promar Tx. We are one of the ovation award nominees in the finals of the coolest product in this year. So look out, I would really enjoy time with you explaining the idea and developing projects, if you like.

27:25

All right, right, efficient wireless power in this is an inductive solution.

27:31

And

27:33

it's pretty badass. I love it. Love it all. Very cool. Thank you very much, Julian. Now you're gonna say Scott, I got to get all that, you know, it's gonna be out there on industrial talk.com with his particular podcast, all the links and ability you need to reach out to him and this particular company find out more because it is important stuff. make you a success in the future. Alright, Julian, thank you very much.

27:57

Thank you, Scott. Stay charged and charge safe.

28:00

Bye. Bye. All right, listeners. That's a closing salutation. Stay tuned, we're gonna be right back. You're listening to the industrial talk Podcast Network.

28:19

Now, that was a great conversation. You got to admit that industry is so cool. And people within industry you heroes. You're just cool. Got a high cool factor. No doubt about that. All right. All the contact information of Julian swimming and wiper on, of course will be attached to his podcast at industrial talk.com. Don't miss out I guarantee that they want to talk. And I think that if you can see true bottom line value to your solutions into their solutions in your your business. Boom. We got to be about making our business succeed because we're about surviving, rebuild, and of course prospering in this new new world. And remember, write, be bold, be brave, dare greatly. Let's collaborate with people who are bold, brave, daring greatly. And I guarantee you're going to sit there and you're going to change the world. Because you're going to change the world through innovation, you're going to change the world because you're going to continue to educate industrial talk to Dotto, it's going to be out there. So there's no excuse, right? All right, we're gonna have another great interview right around the corner, as you always know. So be safe out there. And thank you very much for joining the industrial talk podcast.

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In this week's Industrial Talk Podcast we're talking to Glenn Gaudet, CEO of GaggleAMP about increasing employee engagement through advocacy. Some of your biggest advocates that are passionate about your success are your valuable employees. In this episode, Glenn discusses powerful strategies and technology that can align passionate employees with your Industrial sales and marking efforts. Learn more about Glenn and the wonderful team at GaggleAMP on how to create incentives to improve Employee Advocacy. Find out more by the links below:

Company Website: https://www.gaggleamp.com/

Personal LinkedIn: https://www.linkedin.com/in/glenng/

Company LinkedIn: https://www.linkedin.com/company/gaggleamp/

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In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

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Personal LinkedIn: https://www.linkedin.com/in/afryrear/

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In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about ways to Fight Content Boredom! The ability to consistently create content is vital to your success. The challenge is to maintain and advance your content creation capabilities. This is achieved through Cross-Training Content Creation. Get out of your content rut and tap into your Cross-Training Content Creation machine! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

Hey there, welcome back to the industrial talk podcast. Uh, I'm so glad that you are here. Thank you very much for joining. Uh, now what we're going to be continuing our conversation and that's content creation. The last episode we just talked about the macro, we talked about the micro, we talked a little bit about the ultra micro and we're going to go in some greater detail associated with that. But, uh, once again, I'm going to reiterate, you need to figure out how to get podcasting into your marketing mix either internally or externally and you need to stay on top of it. There are solutions out there. It is a valuable platform to, to fight against that, that co creation, that content, numbness, uh, boredom and you humanize and everybody wins in all of the, the interaction that exists between the, uh, podcaster and the podcast D, if that's even a word.

(00:54):

So, uh, the last episode we really sort of dug deep into that macro side and why you can just repurpose and recreate from the blogs and reports of webinars and, and, and slap that human component on it. Because you've got a, you've got a podcast platform. Now we're talking something different. Now we can be able to post and then you create multiple content from that. So yeah, it's a machine. It's a content humanizing machine. Now if you are out there, we're going to talk a little bit about the flow of this content, the flow of the content. So go out to the video and then you'll see this wonderful, not very fancy pants slide. So, so from one podcast, as I, you know, from one podcast we talked about the partners, the customers, the prospects and the heroes and, and everybody else that's associated with that particular podcast.

(01:47):

And then we re-purpose and then we create podcasts from your blogs, re-purposing blogs, reports, re-purposing, but reports and really being able to, and, and of course, um, those webinars, we slap that human component associated with it. And now you're generating more content that has greater interest primarily within, right within your market. So we said, okay, from the podcast we can create a podcast, we can create a video, we can create landing pages, we can create funnels. So all of this stuff has a type of action associated with it, right? You just don't create it. You, you try to engage individuals from the podcast and call to actions. So you have, once again, you see me out on the video. If you're watching the video, if you're listening to the podcast, that's great. There's a landing page associated with every podcast. There is a call to action on every landing page associated with the podcast.

(02:47):

I can bring out, I can say, Hey, I could download that a blog that was created. Everything is right there. You get your targeted an interested audience into doing this stuff. And then the funnels and you can create those funnels. You can create promos. Hey, I've got a promo here. Nothing stops you. It is a, just a, an absolute, uh, platform to prevent boredom. You could create more blogs, you can transcribe, you can just eat your SEO score. We'll just continue to just rise and go up as, and that's a search engine optimization. So, um, and then you can, from there you can create other snippets which are going into the, uh, micro and ultra micro, right? And then of course all of this is, is, is wrapped into whatever your marketing and sales strategies, right, that you're trying to create to get your message out and to be that, that thought leader, I look at it this way.

(03:51):

So I do a lot of exercising. I just do, I, that's, that's my hobby. I do it, I go to the gym quite frequently. And one of the things that I remember unfortunately getting into, I got bored. I used to lift a lot of weights and it's just boredom because really I, I stick with the classics, the bench and the squats and it's the same stuff over and over and over again. And then what I found in at unfortunate scenario, you don't push yourself as hard. You don't achieve what you want to try to achieve because you're just downright bored. And so what we're trying to do here with this particular platform is something like cross training, right? All of a sudden I realized, man, I need to cross train. I needed to do something other than that has great benefits, but just something different.

(04:44):

And so, well, you know, I'll do, I'll do you know the yoga, if you can believe that big old 225 pound guy that I am, but it works. It changes the way you look at exercise and then all of a sudden the traditional form of weightlifting is not as boring as it used to be. See what I'm getting at? So this is sort of the, the uh, uh, Cross-Training type of content creation. You're, you're creating so many different pieces of content that fights against that boredom. That's what this is this platform about, once again, bringing in the house, I'll ship shadow care. I'll show you how to do it, all of that. You just have to be committed at creating the content on a consistent basis. There's our tools, techniques out there that make it easier to be able to crank this stuff out. But the reality is now you don't have to fight or figure out, Oh, what type of content am I going to try to create?

(05:46):

You have it here. It's a content cranium machine. Does that make sense? I mean, that's what we're all about. So again, you've got the flow. You can create so many pieces of content out of one podcast. You can re-purpose products that you put a lot of time, energy, and effort, re-purpose it, bring it on out, put it on a podcast, continue to build that audience listener-ship. You know, when you go to comp conferences, Bo, you'd go to conferences, say, Hey, we've got a podcast. Come on with a podcast. Hey, do you have a report? Did out it. It changes the conversation dramatically. It's undeniable. And once again, he said, I can't do this. You can, because I have a podcast that said exactly the same thing. If I can do it, you can do it. And, and, and if you don't want to do it, I can definitely help you get to the point where you can do it.

(06:43):

So once again, that's content flow. We're going to start going into the, the, uh, the breakdown into the, uh, micro and ultra micro, right? Just sort of greasing the skids a little bit there. The, the micro is how you take that one content and slice it up into other little components that you can promote that, Hey, somebody had a great quote. Boom. It's out there on a meme. Whatever it might be. There are just, it's unending and it is designed to create attention because you're a thought leader. Let's be bold. Be grey, brave, dare greatly. Let's change the world. Thank you very much for joining the industrial talk podcast. You guys are wonderful out there, so keep at it. Do not quit. Let's, let's do some, let's do some podcasting. Dr. later.

(07:32):

You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Fighting Content Boredom! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Creating Meaningful Content! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Now let's create Raving Ambassadors with your Podcast Platform. These are individuals and companies that love your product, service and/or solution. They deserve a “series” about them and what they do to solve problems. Powerful content, focused on them, they love you for it and will speak in glowing terms about you and your company. You want to close a deal, have your Prospect talk to your Ambassador. Give you the “Swag” to really close the deal. Learn more in this episode of How to Create Raving Ambassadors. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                   Hi there Scott, MacKenzie, again, thank you very much for joining the industrial talk podcast. We are continuing our series on why you need a podcast, which is very important. It's gotta be a part of your platform, your digital marketing, your, your sales funnel development, uh, your branding. And, and I've harped on that. Either you do it internally or you find somebody to do it, but either or [inaudible] you gotta make it happen because it's a powerful tool, powerful platform. And, and, uh, it's uh, designed for success. And that's what we're all about. Now. We've gone through the sales funnel, you know, just sort of lay out of your target market. We've got internal, we've got your partners, we got your customers and we've got you even your targeted prospects. Within that, we highlight the heroes, the philanthropy. That's what you can do on a podcast platform and get it out there over and over again.

00:56                                    Now the last one, which is just sort of a result of that effort, is you create raving ambassadors. Those are the individuals that are going to sit there and go, wow, these are wonderful. I really enjoy. They just aren't just raving and vast. You, you have created the know, like and trust throughout your process, which is vital to any sales cycle, but now you're going to be creating those raving ambassadors, those individuals, those companies that that believe and know you will deliver on your promise. You solve problems. You listen to them and create solutions that make them a success. They are your raving ambassadors. You can't get to the embassador level if you're not caring and feeding and and making them feel special and be able to provide solutions for them so that once again, the platform, the podcast platform is just so uniquely designed to be able to do that.

02:03                                    Once again, you find them, you can see how they get engaged, they're there, you know who they are and you, you could say, Hey, let's get you on a podcast again. Let's create a series. Let's talk a little bit about what you do and and the solutions you provide and the content that is all designed specifically for for what you deliver. Now, let's highlight that once again, a win win strategy and then all of a sudden the best recommendation comes from those individuals who just love your service or whatever you know, product, whatever it might be. That's why the podcast in this platform is a powerful platform for you and your sales. Okay, now we're going to wrap it up. I'm going to go into the content again, we're going to start talking a little bit about the content, the micro content and define whatever it micro is based off of this content generating machine called the podcast platform.

03:10                                    And then the ultra micro content don't get, you know, wrapped up with that. There's a, there's a logic in that. Now those are the categories that, that uh, I have selected. If you have another category that's all good and dandy and that's fine, but you get it there. We're going to break it down into three segments and why this, the podcast platform is a powerful, uh, medium for creating content. So that's going to be next, next time. So we're going to wrap that up. So again, we're going to talk about what this one is about. Ambassadors, raving ambassadors. You need to do it once again. Go out to industrial talk.com. Find these series, embrace the fact that you need to do the podcast and make it happen. She look at that, man, that's only four minutes. We, we, we, we covered this particular topic in four minutes.

04:01                                    All right, next, uh, next segment. In this series, we'll be addressing content and content creation. And I'm telling you right now, you're not creating enough content. That's it. That's the bottom line. All right. Thank you very much for joining the industrial talk podcast. You need to be doing podcasting. You need to figure out how to do it, make it happen. Thank you. Be bold. Be brave. Dare greatly change the world. That's what this is, man. Isn't it a great time to be alive, to be able to do this stuff? So thank you. And we'll talk later.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Raving Ambassadors! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Nothing is more humanizing than highlighting Heroes or Philanthropy on your podcast. Your content needs to always be about the Other and needs to touch the heart. Nothing is more moving than talking to someone that has overcome adversity and persevered against great odds. This content has a lasting impression on your listener and motivate and moves people to action. In this episode we discuss how to leverage this powerful content. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                                    Hey, greetings industrial talk podcast listeners. This is a continuation in our series of why you need to do podcasting. As you can tell, I'm a big fan of podcasting, but I think that you have to recognize that one, it's a great, a great opportunity for a sales funnel too. It's a great way to market your company and three, it's a wonderful way to brand, but more importantly it brings out that human side that that a human element, you humanize your content, which then differentiates your content from all the other content that's out there that people are numb to. So what we're going to be talking about in this particular episode, we've already talked about getting your internal, your partners, your customers, and then of course targeting your, your prospects using this platform. All the how to is out there on the industrial talk podcast. And now we're going to venture into the reality of being able to have this podcast to highlight.

00:56                                    This is when it becomes really human to highlight the heroes and the highlight, the philanthropy and, and the good that companies are doing, the good that people are doing and being able to communicate that message and to be able to communicate that, that vision of what they are they're trying to do to change the world. And that's what this is all about. So when we start talking about the hero, let's say you have a company and you get a story about somebody that's done something spectacular, all right? Something that's really sort of self sacrificing. You have a platform to be able to bring them on and to inspire people. You inspire through the stories of others. That's what podcast he can do. And because you have it, you're able to sort of lock and load and make them happen and, and, and turn that around and get that content out there to inspire more people.

01:51                                    So now you take that hero component and now you talk about maybe, maybe, maybe your prospects have heroes and you have that conversation, Hey, do you have anybody that has inspired you because they just sort of give of themselves and expecting nothing in return? And then you'd say, Hey, he's prospect. Is it possible to get that person on the podcast? And of course you're going to say yes because it's, it's a story that has to be told. That same approach happens with your customers. That same approach happens with your partners. And so now you can see how this is a content generating machine of course. But more importantly, now you're talking about the heart. Now you're talking about the soul. Now you're talking about truly inspiring type of stories that bring greater attention of course to your company, but also what, what really means to be alive.

02:48                                    And that's one, one element of why this is so important. Do it for the heroes. It's always a great conversation. It always just keeps on going. And what about your, what do you like to do? I like to give to st Jude. I like to be able to be able to provide that because I think they do great, great work. And of course they do. And there are many companies that [inaudible], um, organizations out there that do the same thing. You can highlight that philanthropy on your podcast, you're still focused on all the other stuff of being able to highlight Goodwill, all of that great stuff that is a part of the podcast. But what happens here is now you're, you're growing that, that, that human side, the heart side. And then once again, just like what we did with the heroes, there are internal people that, you know, love this philanthropic activity.

03:46                                    There are customers that have philanthropic activities, there are, uh, as well as your partners and your target, your, your, your, um, people that you're looking to do business with. And you can always have that as a way of being able to create that know, like, and trust. Because it does come from the heart. And because you do mean it, and that's what the podcast is all about, right? You, we want to bring out that human element. And that's why you company need to figure out how to bring podcasting in your marketing mix because you have the flexibility of being able to really transform hearts. Next, uh, we're going to start going into content creation. So now does, just to sum up, you have a podcast that is a content generating machine. You highlight internal people would create Goodwill, you highlight customers and you create Goodwill, you highlight prospects and you create Goodwill.

04:44                                    You create that know, like and trust. You pull in heroes, you pull in a philanthropy and now you've got yourself this tremendous human centric content machine that is second to none. And it's not that difficult. You can see I'm doing one right now. I just fire it up. I just start talking. I'm in. The content is, is there. So now what we'll do, uh, coming up net, uh, tomorrow is we're going to start venturing into how the content is created, how you can create the, the, the, the compounding that is so effective. How you can repurpose old content, valuable old content and put it into a podcast. And, and, and all of a sudden you're, you, you see what's happening. You're bringing in people, you're creating that human, you're repurposing your content, you're touching more people. You eliminate that numbness, that content, numbness and you move on.

05:46                                    That's what this is all about. Once again, go out to industrial talk.com find these podcasts. I'll put them out there. It's going to be a series. And, um, and if you want know what equipment I use, it's out there. If you want to know more strategies, just contact me. And that's out there too. Just just, uh, make it a point, reach out and then we'll have that conversation and I'll help you in any way, shape I can because I want you to be a success. You're changing the world because we are bold. We are brave, we dare greatly, and we change the world. Thank you very much again for joining the industrial talk podcast. And, uh, we start tomorrow on how we begin to build and repurpose contacts. Our content. Say thank you very much. Talk to you.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Heroes and Philanthropy! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, begin building or “Podcast Sales Funnel Strategies”. Again, the power of podcasting is that it's an incredible sales platform. Now let's begin interviewing your Partners that are passionate about your services, solutions or technology and leverage their network and expand your reach. If they succeed you succeed. We now have a platform that delivers a real Win/Win solution and compounds your digital reach. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                   Hey there, Scott MacKenzie again, and while we're talking about why you need to bring podcasting and this platform into your business, right? Either you bring in podcasting as a part of your sales marketing and branding strategy or find somebody else to do it, but be consistent with it. Bring it in. It is a powerful platform for you, your companies, your employees, or your partners, your customers, everybody. It is a win win solution. You bring out the human element. This is a, I want to say number five in a series that we're just going to keep on going until somebody says, yes, this is important, but I'll lay it all out. And once again, I have all of the information. If you say, yes, I better do it, but I need equipment. I need to understand the digital components, all of that stuff. It's all out on industrial talk.com okay.

00:53                                    The last episode that we did, not even, I believe it was yesterday, we talked about the sales funnel and we're talking about leveraging the, the podcast platform as part of that sales funnel. Now we have to build, build the content, and we started out with building and bringing in the content that is specific to your internal resources, the people, the part of your company, the ones that are passionate about what you are doing as a company, bringing out that human element, and so we highlighted that. Now we're going to go into, if you're out there on video, we're going to go into the partners. Now, this is where it gets really pretty interesting. So what you've done is you've said, okay, Hey, let's start this podcast. Let's start finding a, there are, these are the people that we are going to interview internally. They're all positive.

01:42                                    They're going to forward it to their people and they're going to say, Hey, this is great. I was on this podcast. We talked about this. This was a fun time. All wonderful human related focus on you, your company, your individuals. It's a wonderful win-win all around. Now this is when we start talking about the sales process, right? So you go to your partners. If you have partners, do you have customers? You have customers and we'll talk about that as well as prospects, but let's say we have partners, partners that a rep, your services rep, your solutions, whatever it might be, deploy your systems, whatever it might be. You have them. So you approach them and you say, Hey partner, I know that you've been doing a great job and and we really value your relationship. We would like to get you on our podcast. And I would say and we want and we want to talk about what you're doing that is making you a success.

02:43                                    And we want to educate the listeners of our podcast on why you as a partner are benefiting from being our partners, right? And and really just once again bring out that human element. But in that conversation you're going to say, okay, why are you so great, wonderful here, let me show you me. Let me show you how to take this now marketing asset that we created for you and then figure out how to get it in front of the right people so that you partner are a success. Now, this is where it gets real interesting. If your partner in the podcast speaks glowingly of their relationship with you and your solution, you have an asset now that says, Hey, we were talking to our partners here and this is just their interview on our podcast. They were great and I think you prospect would, would benefit from this conversation.

03:40                                    Now the partner's going to say, Hey, that was a great time. That's wonderful. Now I'm going to, I'm going to send it to my prospects, my customers, my internal people of why, Hey, this was a great time. It's all win, win all around, and it's under the guise of doing a podcast. You get it. Everything in this whole exchange is, is positive. It reflects that human element into who you are and what you're all about and and adjust. It creates a tremendous amount of Goodwill. But here's the best part. Now what's going to happen is that you, your company is baked in to that particular podcast, right? And so that partner's going to say, Hey, did a podcast for this company. This is great stuff. Now all of a sudden you're increasing your footprint and your influence and also all of a sudden everybody says, Hey, I know I can trust that company.

04:41                                    They're great people. I saw that human element in their particular podcast and you know what else I got? I got a lot of information out of it. That's what this is all about. It is just a great opportunity to sit around the, you know, the proverbial coffee table, it's podcast platform and be able to have this conversation and say, Hey, great, thank you for being on the podcast partner. Let me show you how you can promote it and you know what else? If you have customers that you would like to get on the podcast, let us know because we would love to be able to hear what they have to say about your services. And it's just everybody's just a happy go lucky type of a solution here. That is what happens. And then it begins to compound. They send it out to their friends, their families, their customers and end and your baked in.

05:35                                    And then you say, Hey, that's great. And then you send it out and then, and it just keeps on. Compounding keeps on growing. It keeps on evolving and it's all positive. That's it. That is when you start to build your content from this particular platform, this podcast platform. So you, you take your internal people, you interview them, they're fantastic, they've got great insights, wisdom, they know everything about what you do and they're passionate. Then you extend this platform to your partners and then the partners are psych Bao. I love working with you and I love working with your system and I will love your services and, and we have helped many people because you guys were so great and then you see how it works. It just keeps on going and it just keeps compounding. And so at the base, at the fundamental base of any type of sales is that know, like, and trust.

06:32                                    You're already 70% complete with your sales process. 70 ish. I don't have any real data to back it up. But however, it's a lot because all of a sudden they know you and they like you and they see your face and now all of a sudden you're, you're slicing and dices and you're making all this great content that helps people succeed. That's what you're in the business of doing. So once again, you bring them on your hammer, on the PO. Uh, the partners bring out their human side. You got internal people. The next one that we're going to be doing is customers. You have customers that use your services. You have customers that believe in you and what you are providing. So in the next episode we're going to talk about customers and you can see how it begins to come, uh, compound. It keeps growing and you keep pushing and you keep on booting out your message. So thank you very much. That's partners. We're going to be talking about customers next, be bold. Be brave. Dare greatly change the world. That's what you're all about. Thank you very much for joining. And we'll be back with customers. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – Podcast Sales Funnel Strategy

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

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The post Why You Need To Podcast – Do It For Your Partners! appeared first on Industrial Talk.

In this episode we talk about the digital tools you will need to get your podcast out for content consumption! Everything you need is below. Remember to listen to the first Podcast-101 episode defining your Reason and Market (Link Below). As always, let me know how I can be of any help. Happy Podcasting.

OTHER INDUSTRIAL RESOURCES:

Documentation Of Podcasting Equipment:  Download Here

Podcasting Statistics:  https://musicoomph.com/podcast-statistics/

Industrial Marketing:  https://industrialtalk.com/industrial-marketing/

Industrial Academy (All the online training you need to be Successful): https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

GREAT COMPANIES WITH GREAT PEOPLE:

Safeopedia – Thank you for your continue support. Great Company with Great People.

Mocana – Intense focus on keeping countries, cities and families safe and free from malicious digital predictors.

Infor EAM – Infor is a global leader in business cloud software products for companies in industry specific markets.

PODCAST VIDEO:

RELATED PODCAST:

Industrial Podcasting 101 – The Reason

Podcasting 101 – Physical Tools

The post Podcasting 101 – Digital Tools appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Podcasting 101 – Digital Tools appeared first on Industrial Talk.

Sometime there will be Customer's or Prospect's that will Get Angry with you. They could be having a bad day or you said something that didn't sit well with your Customer. Fear not, you are in good company so keep in mind these 5 points: 1. Don't be an A-Hole. 2. Don't let fear control you. 3. Don't Pull Punches. 4. Your family and Company Depend on You and 5. People will get mad.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industry. We'll talk podcast. My name is Scott Mackenzie. Thank you very much for joining. Let's get right to it,

[00:19]                                    right. I am passionate about you and your success. 100% of the information that we provide here is definitely dedicated to you and your success in your legacy. So, uh, we're gonna be talking a little bit about uh, uh, right here getting angry and what does that mean? Um, before I get going, I want to make sure that you understand there are a couple of great resources for you and your industrial profession that's out on IndustrialTalk.com and that is the Industrial Academy where we provide the programs and courses that are specifically to you, the industrial professional and making you better trying to do the best we can for you. And then of course the Industrial Dojo that's DOJO, and that is also dedicated to you. And that's where you'll find all of these podcasts as well. So that's the Industrial Academy. And the Industrial Dojo. All right, Getting Angry.

[01:12]                                    Now I've had a number of conversations with individuals that are concerned about, uh, their customers or their prospects getting angry with them in their efforts to try to sell. Now what we've done is we've created in the past, the past podcasts, all of the, the sort of the, the internal, the head, all of that stuff is real important. And if you listen to it, it's all good and, and I'm not going to go through it right now. However, even when you do that, some people would just get mad, they'll just get upset with whatever it might be. My number one, number one rule when that happens, because it will happen, my number one rule when that happens is that you just can't be an a hole. Pardon my language. But that's a, I'm not going to go down the road of what that means, but you know what it means.

[02:08]                                    You just can't do that. That's the number one rule no matter what, no matter what, because they're going to get mad. So the, the, the reality is there's always going to be people that they get mad at a Gandhi, they would get mad at mother Theresa. So don't think that you're going to avoid people getting mad at you. You're just trying one, trying to make a living, trying to provide for your family and being successful within your, whatever your career path. And if they get angry and upset, this is, this is about your mind. If they get angry and upset with your efforts to try to earn a living and try provide for your family and they get upset, then it's, it's, as long as you don't violate the original be mean or angry or curt or whatever it might be, all under a hole, then you're still fine.

[03:16]                                    And that's important because do you truly, do you truly want to work with individuals that don't respect, that, uh, need to be able to provide for your family, provide for your company, provide for whatever you're looking for in your career path, and you're doing everything you can because you're not being mean. You're just doing what you're supposed to do. So it's not a bad deal. And, and you can't, you can't, you can't pull your punches. You can't just say, oh my gosh, this individual is getting a little edgy with me, so I'm going to pull back. You can't, you have to feel confident in knowing that what you're doing, what, what your focus is, is to provide a solution to your customers problem. And you have that in your heart and in your mind there was no necessity. And to pull your punches because you're not mean because you don't, you're not going to violate that rule.

[04:15]                                    That's real important. Okay? So once again, don't be mean, right? Number one, don't be mean. Number two, do not pull your punches because you're concerned that you might hurt their feelings. Number three, you can't pull your punches. And if people are upset with you trying to make a living, then don't do. You don't have to do. There's plenty of opportunities, plenty of businesses that need your solutions, your services get your mind right and remember, just remember if they once again get mad at you, you're in great company because they've probably get mad at Mother Teresa or Gandhi or anybody out there that that really has tried to change the world. And that's what you guys are all about because industry, industry are innovators, but industry are people. So people are innovators. Make sense? Cause that's what's real important. Now there are some other resources out there that I think you need to be aware of and I think that they will be absolutely a wonderful resource.

[05:29]                                    Okay. One we, you've heard me talk about ActiveCampaign, you really need to look into ActiveCampaign, great CRM super when it comes to digital marketing because that's what we're talking about. We're talking about industrial sales, industrial marketing, industrial branding and that is a great tool. That's active campaign. The other one is BombBomb, Bomb, B, B, O, m B. And that is a fantastic tool that you can deploy and interact with your customer or even a your prospect. And it is a video he marketing platform. Fantastic tool. So those are two to external resources that I think you need to be completely aware of. Okay, so what's, what's one, once again, people are going to get angry with you, right? They got angry with Mother Teresa,

[06:31]                                    but it doesn't matter because you're not going to be a mean person. You're not going to be mad at them. Let them get angry because you're trying to earn a living. You're trying to earn your way in life. You're trying to provide for your family. Get that mind right. Do not pull your punches because you're valuable. You're services are valuable. They can solve problems. So nonetheless, you're going to get angry, but you don't care because you got your mind right and you're providing a great service. Thank you very much again for joining the industrial talk podcast, and we'll be back tomorrow and we're going to continue to drop these value bonds. Have a wonderful day. And always you say.

The post Industrial Sales: Getting Angry appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Sales: Getting Angry appeared first on Industrial Talk.