On this week's Industrial Talk we're talking to Lew Weiss, Founder and Host of the Manufacturing Talk Radio about “The current state of Manufacturing and Marketing Strategies”.  Get the answers to your “Manufacturing” questions along with Lew's unique insight on the “How” on this Industrial Talk interview!

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LEW WEISS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lewis-a-weiss-402132/

Company LinkedIn: https://www.linkedin.com/company/all-metals-&-forge/

Company Website: https://steelforge.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, people, lew, industrial, manufacturers, world, talk, marketing, years, canary yellow, problem, market, reality, approach, podcasts, making, forged, deliver, country, disruption

00:00

All right on this episode of industrial talk, we are talking to a manufacturing legend who is passionate about you. passionate about education, passionate about getting that word out about how wonderful manufacturing is, and delivering passion. That is on this episode of industrial talk. Let's get cracking

00:25

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:43

Alright, once again, thank you very much for joining industrial talk a warm and fuzzy platform that is dedicated to celebrating you industrial heroes. Because you are bold, you're brave, you dare greatly. Absolutely, you innovate. You're solving problems each and every day. And you're making my life, your life, the world a better place. That's why this celebration platform is dedicated to you industrial heroes. Alright, we are also we've got three sponsors, by the way three sponsor for this particular episode, TX one, cybersecurity, you cannot. If you're if you're venturing in to this digital transformation, you better get on your cybersecurity and look into that TX one delivers a very nimble, easy solution, as well as Neil, you know, the community of the future. They're putting their money where their mouth is. They're deploying all of this great technology. Neil Neil comm and a vitally because of supply chain because of logistics, because of all of those challenges. Boom. Cap logistics, you need them in your corner, definitely. For all things shipping, contact them, go to capital logistics.com. Alright, in the hot seat, Lou Weiss. Now you're saying yourself, Scott, who is Lou? Absolutely. He is a He's the president of all metal forge group. Yes. But more importantly, he is also the co host of the manufacturing talk radio. So he knows a lot more. And he's forgotten a lot. I mean, he's amazing. So let's get cracking. Yeah. Have you ever had those conversations where, you know, oh, my gosh, I don't know as much as I should. And individuals like Lou, and what he's been doing, he's been doing, I'm looking out on a stat card out here. Right? His, so if you want to find them, it's Louis le Wi SAYWEIS. S. And I've been doing this, this thing for three, four years, whatever, what we call this media. He's been doing this over eight years. He was a pioneer when it comes to manufacturing and saying, hey, I want to deliver I want to be able to highlight, communicate and and talk to other professionals. Within manufacturing. He's been doing it he's, he's seen the changes. It's an amazing conversation. That guy's got mad mad skills. It's, it's so much fun. All right. So I've been a tootling around, noodling around, whatever you want to call it with some ideas. And one of the things that I've been driving toward is, I'm very attracted to things that are approaches that disrupt, that could be technology that could be managerial type of strategies or approaches. And, and in that disruption in that pushing the envelope approach, be able to really advance in a positive way, whatever that might be. And so I've had a great conversation with Catalyst constellations, with an S, by the way, by the way, they have an event go out to industrial talk.com, an event on a January 11, right around the corner, January 11. And it's a virtual event. It's free, and it all talks about catalysts. And if you think you, you're saying you don't know what a catalyst, you need to go to that thing because it's, it was eye opening for me they do a great job. That's catalyst constellations. And that is their event to call the catalyst Summit. Yeah, I think that's what it's called. Find out, go to industrial talk.com. There's a link there bump, boom, no big deal.

04:41

Anyway, that disruption that focus on disruption, especially in today's very fluid, sort of squiffy type of world that we live in don't know. We still have to be successful. We still have to be able to close deals, and we still have to deliver goods and services. So when I start talking about disruptive, disruptive management approach, it's things like catalysts, and others, because I think we have to rethink, we have to constantly rethink the way we approach our market. The other area that I'm intrigued with is because we, we talk about all this great innovation. And it is, don't get me wrong, I geek out in a jet second. But when we start talking about this, my concern is always this is great. How can we make it available, sort of that democratization of the technology so that everybody, and everybody around the world because it's global, can participate, can benefit can see their communities, making leaps in a positive direction. And so if we have disruptive management styles that are just saying, Hey, we're going to have to change the way we think, and and do that, and then be able to take the innovation that is out there and think it through it, and it's all great. But making it cost effective, so that more and more people, more and more companies can take advantage of it. And then of course, removing or trying to drive down that risk. I'm just sort of in that mode right now. Because I think that there's a lot so I I heard a quote, which is pretty cool. Now, listen to me on this one, no one has gone broke by helping others. Okay, here, you can say, well, I don't know what you can, but you get the gist. And I think there's a there's a way of being able to sort of deliver that compassion, deliver that generosity, that purpose behind helping others succeed, being charitable, in whatever you do. And think about that. So that everybody succeeds in some way, shape, or form. That that I'm I'm all geeky about right now. So there's going to be more to follow. And I think it's good business. I think if you start talking about being that vulnerable, charitable, individual, give of yourself, give your be at the other focus, talk about disruptive type of management approaches, get everybody on board, but have to be disrupted. I just, I will, I will push away that standard conversation about and this is how we do certain things. I think that right now, disruption is a beautiful thing. And that goes with technology and making it available to most and many and everybody, why not? I don't want to leave people behind. Do you want to leave people behind? I don't want to leave people behind. Alright, let's get on with the interview. Again. Lou, don't go by and Lewis don't go call. I would imagine he doesn't even respond to Lewis. I don't know. But he he responds to Lou. And Lou is a great stat card out there. But doing it forever. Sage, manufacturing sage, and it was a wonderful conversation about where are we going? What are we doing? How do we get that message out? What's the next step? Where's, you know, what is that tipping point? Bear guy I use that? That is that is on the docket. Enjoy the conversation with Lou. Lou, welcome to industrial talk. Thank you very much for finding time in your incredibly busy schedule to talk to the listeners of industrial talk the best listeners in the world.

08:40

Thanks. Thanks for having me. Appreciate that.

08:43

Wow, that it's it's all it's all on this side of the camera, man. I mean, it's a it's an honor to be able to talk to somebody that's been in not just manufacturing, but in the media space for so many years. And you've seen a lot of changes taking place. And you're one of the leading podcasters out there in the manufacturing space. So I'm all honored big time. Now for the listeners, Lou. And I just call them Lou is give us a little background little 411 on on Hulu his outside of the fact that he's handsome. If you're, you know looking out on video, but give us a background.

09:19

Well, it's all started out with the canary yellow Sport Cup.

09:25

Which you're sporting today. Yeah,

09:27

only only caught Yeah, which I spotted all the time. I've been in the industrial metals industry for 60 years, and manufacturing and so on. And about eight years ago, I was looking for a way to reach out to more manufacturing and how to do it other than just running ads and magazines and catalogs and so on and so forth. So I came up with manufacturing talk radio And we now have five podcasts all about manufacturing, I'm really enjoying it. We haven't made a nickel with it, but I am enjoying it. And I've learned a lot. And you know, I meet people like yourself, and we share stories and experiences, and so on and so forth. And I'm just loving what we're doing. It's funny how you bring up a good point. And the reality is, is that I'm living a dream because I get to interview people like you and others who are just at the cutting edge of thinking or whatever it might be, because I believe it's important that we continue to educate and collaborate to to properly innovate going forward. And and what's interesting is,

10:45

I realize I'm not the smartest or the sharpest tool in the shed, because there are a lot of people out there thinking about a lot of big things. And I'm definitely going to impact the world in a positive way, if not doing that as we speak. All right. Go ahead.

10:59

I what I've learned over these last eight years, aside from the 60 years in manufacturing, is that there's a lot of people in manufacturing, who they know how to make things. They know how to sell things, but they don't know how to market it correctly. And that that's really a major issue. And so part of our mission has been to get information out to the public, my public to manufacturing public, and let them know that there are better ways to do things than what they're doing right now.

11:38

Brilliant, because you're absolutely right. I, I think especially in the digital world that we live in today, there are many ways of being able to get that message out to resonate with your market to be able to communicate your value proposition in such a way that brings out the human side, right? Yeah, you don't want to be a ShamWow guy when you got a great solution yet. It's just show your your human side, which is pretty doggone cool. Now you have the manufacturing talk radio, which is pretty. I mean, you've been around for a long time, I've only been around, well, maybe about three years or so. But you've been around eight years, is pretty. That's significant in the world. In the world of podcasting, and problem, you've seen a lot of changes. I mean, I just realized when I started I, I just started cold. And I just said, I need a mic. I need something I needed it. You know, I didn't have a clue. But nowadays with podcasts, because of the pandemic, podcasts really sort of exploded. And the solutions are a little easier to find. But back when you were starting out, that's that's far forward thinking my friend forward thinking,

12:50

well, we we started eight years ago. Yeah. And again, the whole point of it was, how am I going to market to my market? differently? Yes. My competition. Yeah. And we now have, I don't know, but 700 shows under our belt. Yeah. And we're on multi platforms. And, you know, we're, I think that we're doing a really good job. In terms of getting the message out. I'll give you an example. We did a radio show this morning, with a company that invented or promoted a device that you can point it at a piece of metal and it tells you the chemistry get its amount. I mean, that's incredible.

13:42

Shut the front door. Man. That's, that is amazing.

13:45

Yeah, six years ago, we had to send it to a lab. It took a week, it took two weeks, it costs about $200. And now they have a device that you pointed at a piece of metal, and it tells you the chemistry. It's truly terrific. And not a lot of people know about this. So we're out there telling the message and educating the public.

14:10

That is innovation off the charts because i i i I can't even imagine what tacky resides in that little handheld thing. I say, Yep. That's the the makeup of that metal. i There's a lot of brilliant people out there. Alright, we're gonna have to at least dive into manufacturing. And the reason we want to talk about that is there's a there's a lot of scuttle but a lot of buzz out there. And and especially when we start talking about challenges that manufacturing manufacturers face today, supply chain resources, you name it, and how to manufacturers leverage technology to help them create a business of greater resilience. You touched on the marketing aspect and and their woeful capabilities of being able to get that message out. If you look at the manufacturing market today, Lou, what? What is your number one top, whatever focus that is creating some pain out there? Wow.

15:24

How long do we have

15:26

hours and hours, just kidding.

15:30

The situation that exists today in the marketplace, not only here in the United States, but really all over the world, as supply chain is a mess. worker shortage is a mess. It goes on and on and on. We don't have proper governmental involvement and trying to fix the things that are going on right now. And it's really, really traumatic. And nobody's really doing a whole lot to try and, quote unquote, fix what's going forward.

16:10

Yeah, you're right. It's, it's a bit frustrating. From my perspective, I try to be somewhat optimistic, but it is frustrating when you start to look at, you know, I can't find people, and that if I had a nickel every time when somebody says, I've lost people can't find people. And that impacts your ability to produce one. I can't I can't get the parts or the the feedstock or whatever it might be for my manufacturing process. So that impacts I can't, I can't do XYZ and and the reality is, is if you need to innovate, you need to be a sustainable business, because that's capital outlay. I understand. Do you think the possible solution or like I can't we talked about this? What's the first step? Go ahead.

17:04

I don't, you know, I'm having my personal problem. And you said it before is that you're trying to be optimistic. I'm having a hard time being optimistic, because every time I turn around, there's another obstacle that comes up a new headwind that screws us up. And it's really problematic. And I'm having me personally, I'm having a problem with that, because things are not going the way they were. Some time ago, you know, forget about COVID. Again, about work shortage. Forget about the baby boomers forget about the Gen. Z years. And Gen. The Gen.

17:50Y's X, I don't read that age group, young, whatever, by the

17:56

Yeah. And, you know, I was actually reading an article today about the college versus trade school. And part of the problem with that is that families, mothers and fathers have been pushing their kids to go to college. Well, that's not really maybe the greatest solution. Maybe they should be going for trade school, learn how to make things, but going to college wind up with a 200,200 $50,000 debt. I mean, there's 44 million people in this country that have a college debt. That's insane. It's just insane. And and, Scott, I, it's really problematic for our entire structure of this country and others. Yeah, you brought up a point, Lou, that that I failed to recognize and, and from as, as a business owner, like you.

19:07

There's that mental component, that the desire to be optimistic, to desired and running a business is it's got to be 80% mental and 20%, whatever. But I mean, it's, it's hard and it probably impacts your, your, your valuable resources, the people in a way because they see it, they're working more hours, whatever it might be. And I've never really and you're, you're absolutely when I first started. I was a alignment. I went, I started as a groundsman, and then I went, I went through an apprenticeship program, right. And that apprenticeship program took me four years to get to be a journeyman and we don't I don't see that anymore. And that's, that's with any skill training. And I and I think you're absolutely spot on. Where we were, as a society remiss in in our focus to promote the skilled Labor's and skill, like

20:15

the only country that I know of right now in the world that's still training their populace is Germany. And you know, they're the strongest country in in Europe and they still have high schools where you can you go to school to three days a week to learn about liberal arts and two days a week you're learning about the traipse, and by time you goes through four years so that you wind up either knowing enough or learning and not to make a decision about what's the best course of action for you is. And right now, we don't have that right now we have and I mentioned it earlier, yeah, we have parents who are telling their kids, you got to go to college, you got to do this, you got to do that you got to do this, like, meanwhile, you know, if you become an underwater welder, you're going to earn $150,000 a year, you got that everybody's gonna do that. But you can become a welder. And then $100,000 A year, it's not necessarily the best approach to go to college, even though it's good to be educated, it's good to know a lot of stuff. But it's not necessarily the best thing for you, in terms of making a career for yourself. Yeah,

21:42

that's a good point there. Lou. I, I think there's a misconception out there at that, you know, if I chose a trade, if I went the trade route, I'm less of an individual or less of it. But the reality exists, is that there are a lot of sophisticated technology that exists out there that need trained, skilled individuals to be able to do it and do it effectively. And that is just with anything else. And so if back to marketing, I think we're doing a horrible job at communicating the the, what's taking place in industry, and the need for skilled people.

22:27

But you're 100% Right. And as far as train and marketing for manufacturers, again, I'm gonna repeat myself, say they know how to make things. They know how to sell things, they don't have a market. And you know, there's a lot of people out there selling marketing, but not necessarily the, it's not all necessarily good stuff. And you need to adapt yourself to understand who your customer is, and how to approach them. And a lot of these marketer companies out there who are going to, you know, charge you X number of dollars to show you how to market, they don't necessarily know either. And that's unfortunate. Do you think let's pull on that let's pull on that thread a little bit here.

23:24

What do you think a manufacturer that struggles in marketing? What what type of approach do they need to move forward in the world of marketing, to improve sales to improve the bottom line and to create revenue, all of that stuff? I believe through marketing and a proper marketing strategy. Does that? What do they think? What do you think manufacturers need to do?

23:51

Well, that's a very complex question, with multi facets to it. It's a difficult, it's a difficult question to answer. The point being, that they need to understand who their customer is, and who their market is and what the market is. And from that, you can then start determining what you may have to do in order to bring your customer into your world.

24:27

Yeah, because you, you started, you started the talk radio, the manufacturing, talk radio. And I believe, just like I started, industrial talk, was out of a necessity to be able to have meaningful conversations with not just customers but prospects to understand what's on their mind in a way that is not Hi, I'm selling ShamWow and blah, blah, blah, blah. blah, it's more in what's your problem? How can we together solve the problem and deliver a solution that makes sense. And to be able to communicate that in a succinct, not overly difficult and complex way which manufacturers do their widget is the best widget, and we're going to talk about the widget until the widget, it kills you, right? I don't think that the market has the capacity to do that. They just want to see some human side. Do you agree with that?

25:33

Well, one of the problem, and I do agree with that, but one of the problems that I saw eight years ago, and it hasn't changed much since is that we need to get the message out. Mainstream media doesn't do that. Mainstream media talks about this, that the other thing, the politics of Republicans and Democrats, Trump's too, and so on, and so forth, but they don't talk about manufacturing. So when Tim Grady, my co host, and I came up with this idea, too, we want to get the message out, we want to educate the manufacturer and say, Okay, you're doing this, you're doing that you're making parch, you're making products, you're doing that you're doing great, but here's how to do it better, different, smarter, and so on. And apparently we are having some success with that. Because we do hear a lot from people that listen to our show, people that are on our show, who tell us that you know, we're doing some great stuff. And you're not not to.

26:51

Oh, go ahead, do. Yeah,

26:54

we're doing great stuff.

26:57

Don't go down the humble road with

27:01

But the point is that there's a lot of people out there that don't know what they're doing. And they don't have enough people. They're hiring. You know, they're hiring somebody who can make something, they're hiring an admin person or hiring this, but they're not hiring an appropriate marketing person who's industrial oriented, who can say, this is what you got to do. This is how you're going to do it. And that's what we're trying to do. We're trying to get that message out.

27:35

But how about people? Yeah, but Lou, you're you've got the street cred. I mean, you own a business, you're in the manufacturing world. And your, your voice has gravi toss when you start talking about solutions. And I find it's fertile ground out there. Don't get me wrong. And I believe that manufacturers unfortunately, which are Arca zillions, it's a it's an important economic business for our country to have strong manufacturing without a doubt, write that down. But the reality is, I think many of these manufacturers have been bitten by so called marketers that don't understand their work their business, their, their direction, what they're trying to accomplish. And they sell them, you know, a bag of beans, and they need mark it. It doesn't diminish the importance of having a marketer, a marketing professional on your team. But it does indicate that you better have that right person who understands what you're doing that has sort of that industrial manufacturing pedigree in them so that they, they get it. You do subscribe to that.

28:58

Some of the some of the problem and I agree with what you're saying, but some of the problems that we have, right now. You know, first of all, we have a slowing birth rate in this country. Wow. Yeah, we have people retiring, we have people. Matter of fact, last week, they came out for the first time I heard this number. The Department of Labor came out with a number of how many people quit their jobs. Not how many people are unemployed. But how many people quit their jobs? Why did they quit? They wanted to have a transition to something else. They don't want to work. They want to sit on the porch and play their banjo and, you know, smoke their cigars. There's there's a lot of stuff going on that we can't we can't fix because the people don't necessarily want things to be fixed. And that that's a real problem. So you got people retiring. I think the number is some like 10,000 people a day are retiring this country.

30:06

Dunning I didn't know that and see you're 65 you're You're 65, aren't you? No, I'm saying. But what's really? Is that the thought of retirement and you bring it up? Yeah, people are retiring. Yes, that's a reality of the workforce. And that whole intellectual capital is going out the door and I you know, that's a whole nother conversation. But for you, you're still you're still running and gunning, and and making things happen. And that's a beautiful thing, too. So I, I don't know. I don't think I'll ever

30:41

retire. My wife. My wife says to me, what are you going to do when you retire? I said, I'll probably start another business.

30:51

And then she turned her back on you and walk away. Absolutely. But you brought up that that? I didn't realize that but you're absolutely that that slow birth rate. That that mass. Let's let's just say it's a it's a silver tsunami. People are leaving, man, that's just they're going or they're they're out the door. In a in a decision. And we're not backfilling. We're just not backfilling. And, and I again, I way above my paygrade. I don't I don't have the silver bullet to figure out how to address that outside of the shower change.

31:33

Yeah, last last night on. I think it was MSNBC. They had William Shatner on two years ago. He's a hero of mine. I love that guy. I was on a TV show that he had years ago. And I was interviewed by him. He's a smart guy. And he looks younger than me. I have more hair than him. But you know. So bit. Yeah, Sylvia is right. Yeah, whatever. Where do I get a hat like yours to cover my head?

32:07

I mean, well, first off, you got to shave your head. You got to get rid of that hair. And then you put the hat on. Because I say See if I if I let my hair grow out? Like yours. I'd look like Bozo the Clown because nothing grows at the top. Everything grows with the side. Call it age, I don't know call. I call it ugly. Let's put it that way. So I'm not going to deal with it. But now Shatner, I always wanted to name my dog. Now this is my my family gives me a hard time. But I want that. I want a dog named Shatner, just because I like William Shatner. Right? Right? What? Why would you? So So you as a business owner, you're dealing with resource challenges, you're dealing with a mental challenge of just trying to keep optimistic and keep pushing forward and saying, hey, everything's gonna, it's gonna turn out okay, eventually, you know, and, and then you've got to stay ahead of any changes that are taking place in your marketplace, you got to be strategic about that. You've got a lot on your plate there, Lou, and you got to produce this gun radio show that tends to help everybody else.

33:19

Well, I'm doing this mostly out of passion. We haven't made we haven't made three and a half cents on this so far. But the point is that I feel I feel compelled, being that I've been doing this for 60 years dealing with manufacturers. I don't think that they all today are and I'm just repeating myself. They're not all today up to speed on things that they have to do to remain successful. producing a product making a product and being being successful at what they do. And, you know, we're, we're doing that to try and make,

34:07

I'm going to sort of be the guy on the other side saying, I bet you have made money. And the reason maybe it's not through the platform here, but it is the recognition that you're out there. And then somebody is going to say, I was listening to Lou, and he has that company. I'm just going to give I have a need. So I'm going to contact that company up to that happen.

34:30

Well, we've been known to make some money over the years. Yeah,

34:34

I gotcha. Gotcha. See. Don't come poor mouthing to me about your media company. When I know what you're doing. Now, I don't have a I don't have an outlet like you do where you have another company. I just, I'm a media company. That's it. All right. So we're gonna

34:52

do this just to pay for this. canary yellow jacket.

34:56

A stunning and very fashionable canary yellow which I haven't said much in a sentence before. Never say canary yellow. But it's canary yellow baby. All right, we got to wrap it up. How do we get a hold of you? How do you know? Now that now that you put them out? You're your own company? How do we get a hold today?

35:16

So my email addresses la Weiss at manufacturing talk. radio.com. Yep. I answer all calling. So if anybody wants to reach out to me, there you go.

35:31

Can I go to your website, too?

35:33

Yeah, I know the website, manufacturing talk. radio.com. And I

35:39

want to make sure that we're clear on that. That's MF G talk. radio.com.

35:43

Try. Try Riga. And we also have my steel forging company called Steel forge.com.

35:54

Which you could probably sell the domain to a vitamin manufacturer because that is a minute. That is a vitamin manufacturing name, baby, by God steel forged.

36:04

Steel forged not found. That's pretty good. We've been doing that for

36:11

more over six years. Maybe it's since you were 18.

36:17

That's exactly right. No, you did the math for you. Yeah.

36:21

I learned something in elementary school. Sometimes. Yeah. All right, listeners. That's Lou. Lou, thank you very much. You are absolutely wonderful. enjoyed the conversation. And I guarantee you, we could have gone on and on and on. I'm going to talk for days days. Alright, listeners, Fear not. I know you're saying to yourself, Scott, how do I get a hold of Lou? But I can't I didn't write it down because I'm driving. Well, fear not go out to industrial talk.com Find his fabulous podcast. And all the links will be back. We'll be there. Lou, thank you very much, my friend.

36:56

Thank you, Scott. Appreciate it.

36:57

Alright, listeners, stay tuned. We're gonna wrap it up on the other side.

37:01

You're listening to the industrial talk Podcast Network.

37:10

All right, that's Lou, do not call him Lewis told you. The guy is just dripping with wisdom. It's it's so much fun to talk to somebody that's seen it all and seen how things have changed over a period of time. And he's engaged. He is passionate about manufacturing, and making you a success and highlighting individuals that are every bit as passionate about you and your success. All right, again, thank you to the sponsors. Thank you to TX, one knee home as well as capital logistics. Thank you for sponsoring this particular episode of industrial talk. Now remember, let's be disruptive. Let's figure that out. Let's not do let's not do conventional. Let's not do that anymore. Let's think about how we can disrupt how we can truly benefit people in a big, big way. Because you're bold. You're brave and you dare greatly and you're hanging out with people like blue, bold, brave and Daring Greatly to change the world. That is your responsibility. We're going to have another conversation right around the corner so stay tuned.

The post Lew Weiss with the Manufacturing Talk Radio appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Michelle Katics, Co-Founder and CEO of Bankers LAB about “Powerful Financial Simulations with Real Insights”.  Get the answers to “Financial Simulations” questions along with Michelle's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHELLE KATICS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michellekatics/

Company LinkedIn: https://www.linkedin.com/company/bankerslab/

Company Website: https://www.bankerslab.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

lending, work, big, bank, customer, bankers, industry, financing, equipment, finance, manufacturer, product, rusty nail, manufacturing, solution, simulation, piece, democratized, create, innovation

00:00

All right industrial Talk is brought to you by endeavor Business Media. Now I'm telling you man, they put on a great show I was at the one that they put together called the manufacturing and technology show in Cleveland, Ohio. You got to put that one on your bucket list for next year. Great venue, great event, and put on by a great company with great people that's endeavor Business Media, go out to endeavor business media.com Find out more, you will not be disappointed enjoy the interview.

00:35

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's get

00:52

right once again, welcome to industrial talk the number one industrial related podcast in the universe. And I'm not overselling that at all. And we celebrate industry heroes such as yourself, because you are bold, you are brave, you dare greatly solve problems, you are changing lives and you are changing the world each and every day. And that's why this platform is dedicated to you. That's why we celebrate you. Here we are broadcasting from the manufacturing and technology show here in Cleveland, Ohio. And I want to give a big shout out to all the manufacturers that have great I mean, it's full of solutions, right here solutions, you got a problem. They've got a solution. That's what the manufacturing and technology shows all about in a hot seat. Most shell kennix Did I get that right? I got I nailed the kennix part. And she is co founder of bankers lab. And you say to yourself, Scott, I don't know you will know about bankers lab after this conversation. Michelle, how're you doing?

01:51

I'm doing really well.

01:53

That's good. I've been stalking you for the past couple of days, which is pretty creepy. However, I when you lose, I found you. And you're on the podcast because your story needs to be told who was the other founder.

02:05

The other founder is Kurt Gingher, who's our CTO and he designed our simulation algorithms which have been used in industry for over 10 years.

02:15

You've been around that long we have. It's pretty cool. By the way. It's cool that you have the URL bankers lab. Oh, yeah. But unless somebody says bankers slab, yes, they do that too, huh? Of course, it would be me. Because reading is not a strong suit for me. So for the listeners out there, give us a little background for one one on who you are. Sure,

02:41

I am a recovering banker. And I'm sorry to hear that. And I'm a banker who was trying to solve our own problem. So I worked in a big global bank that had 57 countries. And we were supposed to teach everybody in 57 countries how to manage complex lending portfolios. Okay, not easy. No, spoiler alert. Even bankers aren't really sure how to do that. And what I realized is that when we just put them into a simulation, kind of like, you know, if you want to learn to drive a motorcycle, you can do those fun Moto GP. Right? Right. Games. Right, right. Learning by doing so we created this numerical simulation to just let people do what if and what if I did this? What if I did that? And it worked.

03:26

So it's not it's an Excel spreadsheet right now? A little bit more. So

03:31

it's slightly more Yes, it's a web application that is hosted on AWS and Azure from Microsoft. So Kitty, it's a we've used it in over 30 countries. And initially by you know, obviously a big customer base of ours, our banks and financial institutions. But now, it's spreading across the world.

03:54

So here's the deal. So, so you come up with this platform, this algorithm, this solution that can give you the ability to do what ifs, which is what the financial institution should be doing each and every day, right? And now they're using your product.

04:10

Correct. And furthermore, we're saying wait a minute, the manufacturers can actually beat the banks at their own game, because the manufacturers understand their customers that they're selling their goods to they understand the right they can create a sticky so if you're a big manufacturer, and you're trying to sell big piece of equipment, if you tell the guy, good luck, go to the bank, when you get back and got your loan, then I'll sell it to you. Instead, you can say, you know, what, what's your issue? We'll create a financing option, which many manufacturing companies do, but now it's democratized because of cloud computing. So even a relatively small manufacturer can be their own GE Capital.

04:52

Okay, you're gonna have to run me through that. Sure. Because here's, here's my thinking, my thought process. I recognize it Because I love finance. I've created the models, unfortunately, all through Excel. But I became very good at it. Anyway. How does how does one? How does one do that I, here's my typical understanding, I've got a need, I need capital, I go to the bank, then they look at my whatever they look at financially, then they say yea or nay? Or we will do it if this and this is it. That's sort of the traditional, how does that differ?

05:32

Oh, well, first of all, our partner, turnkey lender has the automated platform, and they use API's to pull in data from here and there and everywhere. So they can automate it, you know, set up some models in there, give those risk indicators. And also, you know, you don't necessarily need AI and all this data, for example, you know, let's say, their first time customer, start out with a, you know, a rent to lease, and then the minute they start paying on time for three or six months, step them up to the lease to own and then expand your product set. So you can do your product design as the financer to, you know, encourage that product step up with the customer. So sometimes it could just be role based. Other times you can pull in AI for other stuff. And, you know, we we help banks and any lender design those products, and then you play around with the sim

06:25

see, to see that that's where the real from my perspective, because I would always like to dabble and do what ifs and you simulate all day long. But you through that activity through that simulation, I believe you learn more you understand more, you're saying, Oh, I see how I did this, it impacted that I understand all of that. It makes me an owner, probably more are knowledgeable about the financial implications of whatever the decision I need to make. Do you ever get to a point where somebody is playing around with that simulation, seeing it ride and work in it? And decide? No, I just can't I just I can't justify it. I just can't get the numbers, or do they come to you and say I'm trying to get here? What do I do?

07:18

What typically, I mean, there's no one right answer. So it's really being dynamic to the situation. So even in an economic downturn, saying, Gosh, it's downturn, should we just shut up? No. Figure out how to adjust your parameters, adjust the strategy for the current situation, situations change? So yeah, maybe you need to cut back your exposure amounts or, you know, be a little more conservative in those lending decisions during the downturn. But but the point is, the world is not a place where you can just say yes or no and shut shop, it's a matter of being dynamic, and being able to gain things out. In any economic scenario.

08:00

Can I take your solution, your tool, and look at it from a more holistic point of view from my business and say, Here's, this is my business. And this is how it's sort of, and be able to put in those parameters to saying, Okay, I've got a picture of it. And then I can come back and say, however, I want to look at this line, and then I'm thinking about adding some assets to it. What does that look like? Does that does the product a solution helps stimulate those like, Okay, you're going to increase productivity by, you know, 10%, that means bottom line is, whatever in a manufacturer, you do able to do that?

08:41

At the moment, our focus in simulation is on the lending piece or financing piece. So we don't currently have an off the shelf that would simulate the manufacturing productivity per se. Right, right. We focus on the lending part, any type of financing, etc. But certainly, maybe you should be talking to our CTO about that.

09:01

Yeah. Because Because if I'm gonna, if I'm going to take a line, and I'm, and I'm more tactical in this particular approach, if I take a line, and I say, what if I deploy 50,000 In this capital on this line, to increase it by 10%? What is my, you know, benefit, financial benefit? What is it even worth it?

09:22

Right? This sounds like what we call a business simulation. Right? Right. So they're a little bit different. Meaning, you know, what we're doing is numerical simulation, because it's a set of algorithms right? database, you could have 100,000 loans in there. Whereas what you're describing, we call business sim, because you're doing business strategy, and that's something we have partners who do that, certainly lots of solutions like that out there.

09:47

But then again, it all comes back. If I want to, if I want to deploy some assets, and I need to go find some lending. I'm gonna have to just I have to justify the fact that if I do that it's gonna it's going to reap the benefits as I believe it should, and therefore my lending should reflect that too. Yes, that's right. On my resume,

10:11

I'm just gonna say if this podcast thing doesn't work out for you, and you can run a spreadsheet,

10:15

oh, boy, can I do that? I tell No, I will not do that again, all I do is add and subtract now and in my do some percentages, I've got rid of to all be doing V lookups. No, no macros and, and everything else. So why? If you're in banking, why is this so interesting to you? Especially from a manufacturing perspective, why

10:44

the purpose and mission of bankers that from the beginning was to use finance to make the world a better place, whether it's ensuring that banks lend safely by having them on simulations and saying, Hey, guys, if you do this, it's not going to turn out great. So we've always tried to educate the financial sector. So lending can be done to help the economy. Right? properly, right in the menu factoring sector for us, the excitement is that there's a lot of friction in and I guess, inefficiency in the finance piece.

11:21

I think your soft pedaling it, it's more like a, a rusty nail in your eye.

11:29

I think I would not disagree with that. And so let me paint you a picture of the dream, a picture of the dream looks like, you know, I'm a manufacturing company, and I have these clients, and I'm not gonna ship them off to the bank anymore. They want I have a really innovative piece of equipment. So I can create really creative financing options to help them do their beta tests, so they can try new technologies. I know that customer, I can step them up through my product set, I can, you know, I know so much more about that customer than the bank does. So why don't I leverage that to deepen the relationship with my customer to and by the way, I get to make money coming and going now, because I've made money on my equipment margin, and I also made my interest income on the whole amount that I went for. So I get to make my money twice. Now.

12:22

How great is that? I'm having a hard time following that, that that analogy? Are you saying me use me as a manufacturer? And you're saying if I work with my customer, my customer base? Hey, customer, I'm thinking of putting in this piece of equipment so that I can deliver this particular solution to you right? Now, is it upon the customer side saying, Hey, that sounds like a great idea. Then what?

12:52

Yeah, so let's say we're, we manufacture big, let's do 3d printing machines. Right? Right, right across from us

12:59

there. It's like watching paint dry, quite frankly, Washington, it's like, great, it's still zipping around doing whatever it needs to do.

13:11

It it's like the the additive sector, right, where they have all this new technology, new machinery, new equipment. And, you know, I go out to my small businesses who are using my additive machinery, like, Hey, we got new stuff coming out that you guys can create this new process for nanotech or whatever. And the production company is like, but we don't have the cash outlay for that guys, no way. We have a financing option for you, where you can do your beta tests with the equipment, equipment as a service, so that they can try out the equipment, whatever financing product is suitable to help you sell that equipment to the factories who are going to use it.

13:53

See, that's interesting because we were being fed, especially in manufacturing and industry as a general about this industry for Dotto, and all of the Mad technology and innovation has going on there. And and for me, it's it's cool. Don't get me wrong. I'm all giddy about it sometimes. But the reality is, is I want to test drive. I can never get past the option of saying, I hear what you're saying about that data, that IoT device, but can I test drive that thing? And be able to do it? Because Because if it proves to be a successful test, then then there's some greater there's greater possibility for financing. Like yes, if you've removed some of the the risk, right of that decision. That's right. So yeah, like that. That's, that makes sense to me.

14:48

And I think they're whether you're a larger or smaller manufacturer, just you know, now that we've democratized access to these type of lending tools

15:00

gotta back up. How do you define democratized?

15:02

Well think about it this way in the past GE Capital, they, they figured out right away how we make money twice if we finance the product itself, right. But at that time, they need a big on premises mainframes and all this stuff, they needed a big team of people and data scientists, all this right to create that finance function. These days with cloud computing, software service subscription model. Yeah, the parameters, you know, in the turnkey lender software, you know, you have drop down menus, you just pick what you want as your parameters. You know, we go in there with the simulation to help you pick which option you want in the drop down menu, but it's just like anything else, you know, accounting software has been democratized, you don't need these big huge systems, it's very easy to plug and play this software service world, which is one of the solutions here at the conference, for any type of thing people need, whether it's an HR system or safety monitoring system, okay. Whereas before you needed to, you know, you do this big software development project and have a mainframe and blah, blah, blah,

16:08

again, a rusty nail in your eye. Proposition. And I think we go down that road.

16:16

Well, no, and I think my, the painful part of the rusty nail is that it's holding back innovation. And that's what this conference is about. It's about what northeastern Ohio is about is how do we drive innovation. And if you can't take the friction out of the financing piece, we will never get there.

16:34

See. And I love that I love the fact that I was just having a conversation with and we mentioned friction. I said, if you make it make it too hard, then then I'm not progressing. I do not have the habit within me to do that. But if you make it away, that is it that is simple. stressless to a certain extent, but being able to realize the results that you're shooting for, or good, bad or ugly, it doesn't matter. But but you're able to get to it relatively easy. I think you got a good button business model there in a big way. One last question. Why is it important? And there's no political angle here? Why is it important that I believe women need to be more engaged with manufacturing?

17:23

Why believe that any good business is successful because they understand their customers. And half of our population is women. Yeah, God. And I think the other thing is that any great product comes from a collaboration of diverse viewpoints, diverse backgrounds, and everything just gets better. So those diverse viewpoints, hearing different points of view different ways of thinking about stuff, and also the ability to to understand half your customer base. With that diversity. It just, it just makes everything better.

18:03

How do we add that? Sorry, I said the last one was going to be the last question. But this is the last question. I guess, maybe I'm going to keep it up and open. Is how do we how do we begin to encourage greater participation? Yeah, there's I agree with you 100%.

18:21

But how do you get there?

18:22

How do you get there? I agree with you, 100%. And granted, I've been in the room a bunch of guys, and we come up with an answer. And and sometimes it doesn't work. I don't want that.

18:33

I think it's there a couple simple things. Number one is always have bought a girlfriend. Like, by the way turnkey lender. Yeah, we, that's our partner company. And I originally know them because their CEO was was pitching and I was for mentor. Oh, no kidding. She probably knew more than me at the time,

18:52

at the time. Now, doesn't matter.

18:55

Because, you know, we joined forces, and we're stronger by working together. And, you know, I've been mentored by men and women, and I wouldn't be what I'm doing without that. And whether it's through, you know, working with the, you know, student interns or universities or just other companies, just that mentoring piece and just trying to have each other's back and be mindful about it, I think can get you a long way.

19:22

I think it has to be a focus. I think it just like anything else we all talk about, how do we how do we upskill how do we rescale How do we do with it find people to it's it's never ending, quite frankly. But we're going to have to figure it out. And I think it's strategic and very important to our country as a whole. Not looking at it from a macro perspective. We can't play around in this too long. We got to figure out the results. How do people get ahold of you?

19:48

Michelle at Bankers lab.com Am I ch e ll e at Bankers lab.com

19:55

I do not do what I did where it says banker slap don't do that. Don't do that. Don't do that. Bankers. lab.

20:02

You can find us on Twitter and LinkedIn and we're all

20:05

alright. Hey, you were absolutely wonderful. Excellent. I like it. And I can geek out. Yeah, I didn't even go down that rabbit hole. I was going to you're going to, but I didn't know I saw. Yeah, that's right.

20:16

That's right. Anybody wants to geek out on finance? Give us a cup. Yeah.

20:20

It's the right thing to do. All right. All right. Once again, we're broadcasting from the manufacturing and technology show here in Cleveland, Ohio, by the way, I love Cleveland. It's awesome, isn't it? Oh, well, it's me. I love it. All right, we're gonna wrap it up on the other side. So don't come to me and say, I can't get a hold of the show, because we will have all the contact information. So stay tuned.

20:44

Thank you. You're listening to the industrial talk Podcast Network.

20:55

All right, great conversation with Michelle, thank you very much for being on industrial talking, man. Definitely delivering the goods. At the manufacturing and technology show. We were once again, there in Cleveland, Ohio, doing a real time baby, doing it real time and delivering value at that particular time and celebrating industry heroes such as yourself, go out to her LinkedIn stat card out there. That's a shell TEDx, aka tics reach out, create a friendship with her. That'd be great. Because I think what they're doing is absolutely spectacular. Again, we're all about education. We're all about collaboration, and definitely about innovation. And we feature all of those individuals that bring that to the table. You are bold, you are brave. You dare greatly. That's why we do it. And you're changing lives and you're changing the world. Thank you very much for what you do. We're gonna have another great interview right around the corner. So do not go away. We'll be right back.

The post Michelle Katics with Bankers Lab appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Jerry Gootee, Global Advanced Manufacturing Leaders at EY about “Innovation in Action that solves real problems making our lives better”.  Get the answers to your “Manufacturing Innovation” questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JERRY GOOTEE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jerry-gootee-181a01/

Company LinkedIn: https://www.linkedin.com/company/ernstandyoung/

Company Website:  https://www.ey.com/en_gl

Nottingham Spirk's Company Website: https://www.nottinghamspirk.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, jerry, talk, digital, industrial, rotunda, shop floor, people, client, product, absolutely, data, call, thinking, solve, companies, place, interview, world, real

00:00

Hey there, welcome to industrial talk. And thank you very much for joining. You're asking yourself, Scott, where it's that inspiring introduction that that music that gets me going and wanting to learn. Well, Fear not. And it's going to happen. We were very fortunate to interview live at Nottingham, Spirky. Why? And that is up in Cleveland, Ohio. You might have heard just telling you if you haven't, you might have heard Mr. John Nottingham's interview. Now, if you haven't, go out to industrial talk, and definitely download that particular interview because he's inspiring. He wants our lives to be better. And he's doing it and and team Nottingham Spirky wire making it happen. So go out. Look for Mr. John Nottingham's interview. This is the EY side. This interview coming up is the EY side. Jerry go t is the gentleman. And he's every bit as passionate about solving problems delivering solutions. Me personally geeking out on this stuff. We had a great conversation. So anyway, again, not in Habsburg II, why? Cleveland, Ohio. I mean, at least go out to their website. I'm telling you, you'll be dazzled by it. So thank you very much enjoy the interview.

01:24

In a hurry because the drinks are coming on

01:27

the scene. He just walked on the intro that Jerry did this guy. We're not backing it up. That's Jerry Enzi, you can tell it's gonna be a great conversation. So I just walked on my gun.

01:37

industry focused trends while highlight men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's

01:46

Alright, welcome to industrial talk. Yes, Jerry's with us. He is going to be chirping a lot about what's happening here at this incredible Nottingham Spirk location. But you remember, this is the number one industrial related podcast in the universe that celebrates industry professionals such as yourself, you're bold, you're brave, you dare greatly innovate like nobody's business. You're solving problems. You're changing lives, and you're changing the world. That's why this platform industrial talk is for you. That's right, Jerry. Sky. Cracking Are you born out now?

02:20

I'm ready. I'm ready. I feel like I'm going to a football game. I can't wait. Let's do it.

02:24

That's what, that's what industry is all about. We've got to make sure that we bring the energy because you guys are really doing a lot of great stuff out there, man. I'm telling

02:32

you. Absolutely. We are. Thanks for being here. By the way.

02:35

Are you kidding? I mean, I couldn't. I didn't sleep. Well. Last night. I was gonna I was gonna lie and say I was here last night, which I was and was able to tootle around which is great. I didn't. I didn't. My expectation was well, it was an expectation. But it's your past in a bit. Like, like, way above if you're out on video. I'm going above the camera right there.

02:58

Wow. Thank you for that. That's awesome. It is it's pretty cool. Come on you blow people's necks. Just blow this blow their socks. So

03:05

when they come through the door, man, there's like, I know that. I know that. I know. Are you kidding me? That too? Oh my gosh. Alright. Enough of that. Yeah. Give us a background. Yeah. Give us a background. who you are.

03:17

Well, listen, I couldn't, couldn't be more excited about being here. I'm Jerry goatee. I work at EY. So the love of my life. This place is also a labor of love. By the way, the white Nottingham Spirk innovation hub. been with the firm for 31 years. I've done a lot of exciting things. But nothing more impactful and rewarding than this place. I mean, this place is about helping companies grow. I know you're trying to get a question. I mean, oh,

03:39

no, no, I'm breathing. Yeah, I'm breathing. That's I'm, I'm I'm geeking out on this conversation. I'm just breathing out. Don't mind me.

03:48

Yeah. Okay, Scott, just jump in anytime you like. You know, so what, what's unique about this place, you know, there's a whole bunch of place you can go to and industrials and manufacturing go to and, and, you know, have see client experience centers see innovation hubs, see innovation centers, all kinds of names, right. But what's unique about this place, and you can be inspired by the way you can be inspired, there's all kinds of cool places, all kinds of toys, I call them candy stores, right? All these whiz bang technologies. We have we have that. Okay. And we want people to see that.

04:22

However, you have a lot of, we have a lot of

04:25

a lot of, you know, what's really unique about this place. If I go back to real life client experiences we've had is we have that but then we can actually take a real client issue. And we can then go as I like to say, we go down the basement actually make make stuff we can actually make physical stuff and make digital stuff. That's what's really unique about this, right? It's one thing to go be inspired and have to go back to your real world and say, Oh, great, but I don't have that. And I have this I use this technology. None of that works. It's another to come here and say, Oh, wow, they have all these digital applications. And that's actually on SAP. We have SAP here Wow, that's on PTC, we have PTC. And oh, by the way, we have a hodgepodge of technologies here just like all of our clients. And downstairs, we kind of have a brownfield and upstairs here we're kind of talking about new and a Greenfield. So we have all those different different, you know,

05:17

when When, when, when we arrived, the rotunda, it's, it's, it's big it is, and it does take your breath away. So you're saying, Okay, what is this place out? So there's the rotunda, you go, wow, it is different. And then you take the journey down, and then you just keep on going down. And and what it's like 60 60,000 square feet. 66,000 square 66,000 Square feet. Wow. Yes. Of just innovation of just

05:46

Yeah, real. Real. Yeah. Real meat, authentic. I call it authentic innovation, because you can actually see real outcomes like wow, this actually got innovated, put quotes around it here. And here's the real product, they got created a real digital app they got created. And here's the 18 month journey that got us there. Yeah. That's why everybody loves people love the stories, the physical space is great. But then the real life stories, the outcomes and how we got there, that's what people want to know.

06:11

See. And what's interesting, this is what, what I realized here, and I've had a number of conversation is it's not a slam on anybody. Please, please, please, please don't come texting me or whatever. It is the fact that it Israel, you see tangible results. You see, the solutions. You see, it's right here right now. It's not vaporware. It's not interesting thinking, right? It's it's real. Exactly. And the process is solid of how you get it from that idea, all the way through to the market. And then do it again.

06:48

Exactly over and over and over again for and I'm sure Mr. Nottingham bragged a bit about 95%. I always do it over under you know how many times he typically says it over understand normally how many times he said it.

07:01

But again, another way to bring

07:04

that helicopter in it probably so it's for you. Right? Probably. So you're that big

07:07

of a deal. Going to get Yeah, yeah. No, he he said 95. Yeah. And then he also said, the 5% is what? What does he say with about the 5%? Well,

07:18

5% is what typically, that's that's what company success rate typically is for r&d, right? Billions n and if 5% successful, the other 95 is not

07:26

but the success of what now, you know, Nottingham's work, and why what is being delivered here is that you take it from cradle to grave. Exactly. And that is that's the secret sauce. It is the secret sauce. Because there's a lot of challenges. It's one thing to say, Hey, I got a mic. It's great mic, fine. But how do you do it? How do you make it? How do you how do you scale it? What do you get? How do you get it out to the market? Right? How do you source it? All of that stuff is impressive. It is very impressive. Why is it important for you? And why to be here?

07:59

What's the future? Right, this is we're looking forward. And that's what's cool about this place. You know, a lot of folks, you know, obviously for a long time, 100 years plus Ey has been phenomenal at doing audit doing tax work. You know, doing diligence work, financial work, we continue to love that business and bring a lot of value create a lot of value for clients. This place is about looking more forward, right. It's about what's your next frontier of growth? What's our next frontier of growth? How are we going to help companies to you know, take that next? You know, take take, take the next hill right, the next? What's their next big agenda, if you will. And that's why we're so excited about this place is, as I shared with you earlier, I think we're off off, off camera Off mic, if you will, is chatting we just chit chatting so why sir? Where were we so excited about it? Trains dollars being spent every year? Lot of it some depend on what you read? Yeah, 80 to 90% of it actually isn't creating the result that people are expecting. So what it is at me look at, I can even share with data sources there. It's a huge number. So something's not working right now. There's some additional insight needs to be brought to the table new way of doing new way of thinking. And that's what this place allows you to do create a chi i like to call it concept to market, right? You know, from a great idea all the way through to designing it all the way to engineering to prototyping, but but again, now we're adding to it is this connectivity element, right? And data, you know, what's the importance of data as it relates to a new concept and a new product and a new, you name it piece of equipment, you know, what role should data play? And then once I have that data, I can't tell you how many clients have said, Hey, we're all in on connectivity. We've spent a bunch of money, we've added greater connectivity or products. We know what we can't charge for it. We're not making any we're not we're not actually getting any value. We've added that element of connectivity, but we haven't adapted our business model yet. to actually benefit from it, many organizations are struggling with as well. So you can come here, you also can take that business model, you know, challenge on as well, there's so many different things that you can do across the spectrum.

10:12

And we spoke about this offline. There, there is a need for companies to be engaged. That's one to, to my challenge is to find that trusted resource to say, I have all this data, I got a data I'm collecting data, Leila data, it's a tsunami of data. Yeah. But I have no idea how that data is going to bring me value to make my business better. And my bottom line, right. But you could theoretically, theoretically, you could come here physically, and have a conversation and say, this is the data. Yeah, I got this manufacturer amount, blah, blah. But whatever the story is, yes. And be able to have that conversation with you.

10:48

Yeah, more than a conversation, we can actually show you some live use cases on how we sort of solved it. For other companies. And similar with similar situations, right? It's really, you know, show me something, right. I mean, I got lots of folks that tell me and talk to me and tell me why data is great, and what they can do for me. But here you can actually come, we can likely pull up three or four very specific use cases are on point and say, here's the here's the journey that we took this client on. Here's, here's here were the pain points. Here's the problems we're trying to solve. And here's the outcome. And here's how we got there's the process that we used. That's what's different.

11:22

It's real. It's real. And I do like that. Now, let's talk a little bit about COVID. Right? I believe me personally, I could be completely wrong, and I'd feel comfortable being wrong. Anyway, pre COVID. We were bringing our became maybe our C game. We talked a lot about digital transformation. We said yeah, that seems like it's great. COVID hits. It's a slap upside the head, no doubt about it. I believe that COVID has created a more collaborative environment because people are searching for solutions. Yeah, we got the bad stuff. But I'm not talking about that. But I think the good stuff is like, I got to come to a Jerry and say, Jerry, I need help. Yes. And I have to have this conversation. I'm not sitting here with my, you know, cards close to my vest. And I'm not, no, I'm willing to collaborate. I'm willing to venture into the innovation space. So that's what I think.

12:19

Oh, absolutely. We're seeing it over and over again. Because if you're not doing it, your competitor is right. Yeah. I mean, yeah, you know, I would say a lot of progress, you know, has been made, and had to be made. I mean, you think about you think it's something right now we're on video, but, you know, a lot of times where zoom, we're on teams. Yeah, I mean, I think about just simple stuff, like pre COVID. Very few of our calls, global calls that we had as a team, or our meetings with our clients would have been video. Now all of a sudden, they're all video. And oh, by the way, when you decide you're going to do a phone call, and you don't get on video, everyone's like, where's Jerry? Why is it Jerry on video? It's think about, like how quickly it happened. Right? Right. And like when you want to, you know, get your, you know, whatever it might be your burrito in the evening, you know, now you go on the app, and you order that burrito, you don't think twice about, I'm going to go pick it up, they're going to deliver and I'm going to walk into the restaurant, it's all gonna be, you know, me touches. Well, the same thing for manufacturers, right? I mean, now, if you think back, you know, when this whole thing got started, people were scared to death of having third parties into their operations onto the shop floor. That's true. Right. And so what had to happen? Well, we had to start thinking about remote, you know, doing in servicing? And you're in the maintenance, right? Yeah, how do we actually start to do remote maintenance, right. And one way to do that is through digital connect, and getting getting more connected, right?

13:43

Edge cloud, you got IoT, whatever it might be. It's, it's transformative. And what I see and what's interesting in when we talk about maintenance space, is that we get to the point where the data, I'm collecting data, the data is it has knowledge in it right? And I'm gonna, I'm gonna analyze that data through whatever parameters or whatever AI, whatever that tool is, and then be able to say, hey, there's a trend that's taking place on that asset, it's remote, bring this, that and the other thing just because, well, that's what you need to bring, because that's what the failure mode say, Go on out there. And it's so efficient. And so your, your asset uptime, through data analytics is is improved, because that thing's not going to fail. Because it's notifying you, you get out there and maintain it. Boom, backup. Amen. Amen. And that's it. That's across the board with manufacturing in general. Absolutely. greater capacity and so on and so forth. Yeah, absolutely. Where do you see it going? Where do I see it go? Where do you see it going? greater adoption. What what I mean, it's still there's a lot of people thinking that it's it's it's more buzzword ish. Yeah. Hey, digital twin. Hey, cloud. Hey, clouds, a little bit more able to sort of like yeah, I say pictures to the cloud. They get that I got that right. But it edge IoT data analytics AI may Where do you see all of that going? Is it going to be real?

15:06

Absolutely. I'll just tell you we've had, you know, at this point, we probably had 25 to 30 companies. And granted, we just launched, you know, two and a half weeks ago, but we did a lot of pre launch activity. Right. And I can talk about it. Oh, great, wonderful.

15:22

He doesn't go ahead but you go right ahead and ride his coattails because Yeah, well, hotel

15:26

is a good is a good hotel. And I'll tell you that, that every, every company that came in here was was was talking about disrupt disruption. Okay, now we're gonna get the digital. Yeah, yeah. But it all it all sort of starts with disruption. Right. So I can't tell you and since we're talking about industrials, and manufacturers, which I love, at least half of them said, hey, my product portfolio hasn't changed in 50 years. Many of them said, for the most part, we make this this product, it hasn't changed in 40 or 50 years. But oh my now I look at electrification and the impact it's going to have, depending upon what you know, where you are in the supply chain, right, many of the big industrials are tied to you know, combustion engines, some form or fashion, right? When you look at ESG, and you look at sustainability, you look at their products, they're thinking, Oh, my, you know, this is real, this is going to happen, we're gonna have to rethink impact we're having on the environment. It's not just a, you know, a lot of you know bantering, it's it's happening and products are changing. And regulations are changing, right? Yeah, there's like one thing after another, almost every industry has something incredibly disruptive, that is right in front of them. And because of that, they're saying, Okay, we have to think differently. And I love the saying of it's, it's more about why not versus why. So it's, it's, you know, why can't we go do that? Why shouldn't we go do that, as opposed to for the last 40 years, it's like, hold on a second, we got a good thing going, why we need to change this. So

16:58

that that that speaks to the culture you're absolutely spot on. And there has to be that shift in culture that shift in thinking yes, to be able to begin to embrace this, whatever this is.

17:09

Exactly. Exactly, exactly. And then if, you know, I'm sure Mr. Nottingham talked about the customer, right? So you know, who is the customer, it's a customer, it's a consumer, it's, you know, it's a it's a distributor, it's a wholesaler, it's, you know, especially in this b2b world, all of that is in major disruptive situation right now, right? Everyone's trying to they're trying to get closer to customers? And how are they going to get closer to customers or getting closer customers by having their products be more connected? Yeah, right. And in spot and, and, and once you have that, if you think about that's worked with the membrane, that's where it starts, now of a sudden, you understand the products got to be smarter, they got to be more connected, they're going to be providing more insights. Now, all of a sudden, I got, I got more informed more intelligence, as you said earlier, and then that's going to be that's going to drive smarter supply chains, right, I can see social media, you know, someone big, and a movie star, or someone is touting some particular product, and I haven't I have I have, I'm in the supply chain of that product. You know, in today's world, what happens? The product goes nuts, everything sells off the shelf. And a month later, you know, everybody becomes

18:15

a supply chain expert, because they can't get that dog gone. Toilet paper?

18:20

Like, where's it gone?

18:24

Now, if you have the ability to see, okay, hold on a second, we're actually, you know, monitoring what's happening, all these all these different, you know, sources, not just the equipment, yes. But social media. Yeah, everything else. Now, all of a sudden, I know something's coming, I can get ahead of it. And I can start producing it ahead of time. And I can take full advantage of that opportunity. So you know, that insights from products, obviously going to drive a much more improved operation, and our ecosystem of partners. That's another that's a whole nother, as we get into all the way down to the shop floor, right? And making sure that I'm utilizing that capacity in the best way possible. So is it going to happen absolutely is going to happen. It's going to happen faster than we could ever imagine. So with

19:05

that said, how do you how do you consult or work with a client that is seeing this out there? Yes. You just rattled off? Oh, just the world is changing. We like it or not. Where do I start? Yeah. Well, that's quite like, what's my first step? What? Can I incrementally go through this process? Like, it's like there's a low hanging fruit?

19:27

Yeah, absolutely. You can. I mean, there's, you know, the first thing you need to do. We have, we call it the digital transformation playbook. And it's okay. And it starts with, you know, assessing sort of what what your current maturity is, seeing where you have gaps, and understanding, you know, where might we plug in some of these digital capabilities to close some of these gaps that we have today. It's almost like you and I think we were off. We were offline or today I said, many organizations will say, digitize and solved anything for me. Right. Okay. And then as soon as you say, Okay, well give me what is the biggest thing that needs us off? And they'll describe something to me. And I'm like, okay, great. That's here's the digital application that would solve that. All of a sudden, they're thinking about digital a whole new way. Okay. Now, again, there's some foundational elements you need to have, yeah, Dane, that no doubt about it. But I think the best place to start is, what are the biggest problems that you have today? And are there digital capabilities that we could leverage today to solve those those bigger biggest issues you have? And then from there, that becomes a platform toward a broader transformation?

20:41

Yeah, and I don't know how you can. I mean, we talk specifically many people talk about the resource challenges. Right, and and how do I get people? Yes, in my organization, to do what I need to do. And that is, from my perspective, there is a need to be able to market and recognize that digital transformation. What we see here in action, yes. is really a wonderful career. A Absolutely. And and it's not just your dirty jobs, whatever it is, it is a spectacular career. You're and I I think that that has to also be a part of that. Absolutely. It's hand in hand. It's,

21:23

yeah, there's a talent agenda. There's also a leadership agenda, too, right? That goes along with it. Yes, yes. So So everyone's quick to say, hey, there's not enough talent. But

21:32

you bring up another point that has to be addressed.

21:36

I always say there's this huge gulf between the 38th floor and the shop floor. There's a lot more sort of capabilities. Many companies actually invested in the shop floor and a lot of these technologies we're talking about, but this translation to how does it show up in the p&l? Or how's it going to show up in my finished? Yeah, that hasn't met that hasn't hasn't happened yet. Jerry, how

21:56

do they get ahold of you?

21:58

They call me. They can call me.

22:00

Are you how are you? You call this home? Most of

22:03

the time, I'm here. I'm here. Seven days a week.

22:08

Wow, you are committed. You are a digital committed guy. Man, I'm telling you. This is exciting. Yes. I wish I was you wish I had your hair, which I don't have hair. Everybody knows I have no cap on. I do it because well, it's a personal issue. Anyway, you were absolutely wonderful. Thank you very much for being on industrial talk listeners. We're going to wrap it up on the other side, we're going to be able to provide all the contact information for Jerry as well as Nottingham Spirk as well as anything else you got. You got to make this this has got to be a priority. Put this on your bucket list. When you come to Cleveland. Visit this incredible site. The return to itself is just spiritual. It really is a pipe organ. It's like you walk in rotunda, pipe organ. What is that all about? Alright, thank you very much sharing my job. Thank you very much.

23:01

Thank you for having me. All right. Stay

23:02

tuned. We'll wrap it up on the other side.

23:05

You're listening to the industrial talk Podcast Network.

23:13

What did I say? Were you gonna I mean, wasn't that a great interview? And what I like about it if we go to Nottingham, Spirky wide, and and not many places, you could say Rotunda. I mean, it is. It is it's a rotunda. And it is impressive. But the reality is, is that they bring things to market, right? They they bring it from beginning to end. And it is inspiring to see them right in the middle of solving problems and making things happen. That's why industry is so exciting. That's why you know books like the future faster than you think. They're right in the middle of it. I'm just gonna reach out to Jerry. And that's g o o t E. Go T is his last name. Reach out find out more. And he's got a major stack card out there. Thank you very much for joining industrial talk people. Be brave, daring greatly. And hang out with people like Jerry. They're bold, brave Derek Redmond Nottingham spurt, and you're going to change the world. Thank you again. We're going to have another great interview shortly. So stay tuned.

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

clients, industry, simon, sales, people, industrial, work, price, offer, strategy, profitability, 10x, days, tx, frequency, revenue, create, important, bottleneck, guarantee

00:00

Hey industrial Talk is brought to you by cap logistics. You want to minimize downtime absolutely increase reliability you bet ensure operational profitability. Yes you do that means you need 20 473 65 insights into your supply chain Look no further cap logistics go to cap logistics.com or just call them they're great people 800-227-2471 also TX one now you know cybersecurity is important if you're on this digital transformation journey, TX one networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TX one's taking that into consideration and they provide a suite of solutions that truly meet your cybersecurity needs go out to TX one dash networks.com and find out more, you're not going to be disappointed.

01:05

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

01:23

Alright, welcome to industrial talk. This is where we celebrate industry heroes. We celebrate the companies that get it done you are bold, you are brave, you dare greatly you innovate, you solve problems, you're changing lives and you're changing the world. This platform is dedicated to you. We want to make sure that we celebrate you because you are making our lives better. Okay. This podcast is chock full of great great great that's three great information that you need to put in your noggin His name is so great we've made two of them we've I've got I had to split it up so you know there's this is part one a part of two parts. Simon Severino strategy Sprint's is the company and you know i i just love sales and marketing. I just love it and love bringing opportunities for clients. This right in the wheelhouse a must listen to let's get cracking Yeah, I couldn't stop talking. Good incredible stuff. Incredible information. It just, you're just gonna absolutely i mean anyway, great links all out on industrial talk, get them back to strategy sprints. I even like the way it's called strategy sprints. It's like the way of going okay, here are the here are the areas that we need to focus on. Let's get going. We don't have to focus on these let's focus on these and let's double down and let's make it fast. Let's continue to move and let's increase revenue. How can you ignore I mean, you can't argue against that. And you need this you industry professionals need something like this because you you have to succeed. You have to be successful because we depend on you. Not just me, not just my community but the world that is a that's a serious responsibility and I know you can do it. So we've got tons tons of information backlinks everything you want to know about. Simon and definitely, strategy Sprint's pretty cool so I'm looking at his form pretty cool stuff. All right. We are here at industrial talk, doing a couple of things. One, you'll see that it does real talk to Dotto is out there, okay, we're continuing to add to it bring it into greater human element for you to highlight and to help you succeed going forward. I believe me personally and my team believe that real success comes from the the exposure to the human elements of what you do the human side, right. And it's not just feature function feature function on your widget, right? It is it's, it's more it's more deep than that there's a sense of possible vulnerability, but that human element that has to be highlighted, it's not just the heat but the fun side. Everything that's associated with that so we're doing we're highlighting individuals that have recipes out there, I try to cook I'm I do the best I can foods, foods important. If you are contributing to community if your organization is contributing to the community, whatever that might be. That's tip of the hat baby. That's tip of the hat that has to be identified.

05:06

Tons tons of stuff. It's all under the guise of hashtag I'm industry. It it, you get it, you get the picture, right? I'm industry industries, helping communities industries, helping business succeed, industries solve problems. Industry creates hopes and dreams industry innovates I am industry so I'm going to be printing out some shirts offering them big time alright let's get cracking with the interview. Simon Severino strategy Sprint's his website is strategy Sprint's s.com we're going to have past podcasts, not from industrial talk, but others eo fire is going to be highlighting Simon blogs videos, it'll all be out there on industrial talk because we want to make sure that this platform gives you the information you need to be successful. It is for you to collaborate, to Educate to Innovate, it's all there. That's what industrial talk is all about. Let's get cracking with part one of a two part series that really focuses in on financial metrics, sales metrics, marketing metrics, operations, everything that you need to do or consider and as well as backlinks enjoy this conversation. Simon Welcome to industrial talk you listeners this this particular conversation is going to be chock full of just meaty content so just you know buckle in and we're gonna try to rifle through as much as we possibly can and you know, listeners that I'm a big, big Gomer for anything that's marketing, anything that's sales, anything that brings in more revenue because you an industry have to do that to succeed and create a business that is resilient and legacy that is important. Simon, strategy Sprint's brings all that to bear on this particular doc God podcast. Simon, welcome.

07:22

Excited to be here. Hello. Yeah, hey,

07:24

for the listeners. Now that I've given you that hype, you need to give us a little background to support that hype. on who you are,

07:33

yeah. I run a company called strategy sprints. And we help people improve their single most important metric. And we help them run their operations smoother and improve their sales, and especially to link these things together. Because the interlinking makes the magic. And we do it in many, many countries. And we do this since years. And that's we are in Vienna, Austria. Our clients are from from LA to Singapore. That's pretty cool.

08:10

Yeah. So global is the way to go. Now, let me ask you this. You just touched on it real quick. What is that single most important metric? What is it?

08:23

If it would be, it would be fun to see what people are writing down is their most important metric. If you ask me, Hey, give me one. I say it's the profitability.

08:32

Beautiful. I like that profit ability. And I absolutely agree with you 100%. Because there's a lot of companies out there that have mad technology, mad solutions, mad innovations, but they do not. And that's great. But they're not looking at it from a profitability perspective, and how they, how they tackle the market. So your forum said, and I'm really, we're gonna double revenues in 90 days, give us just sort of a little rundown of what that means doubling revenue outside, I like it that way.

09:11

Most people who didn't call us over the over the last decades, they had some market entry or market share problem in terms of, Hey, I'm doing more of this, but I'm not growing my user base. I'm not growing the right clients the way I want. So can you help me with sales. And so we came up with this, the gist of what we did for 18 years is now condensed into a 90 days coaching program, one to one coaching. And we we have three levers that we help our clients implement in the in the first 90 days. If you increase three things by 25%, then your revenue will be up by 99%. And the three things to increase our The frequency of your sentence, the conversion rate, and the price, you increase these three things by 25%, which is totally doable in 90 days. And we're doing it all the time. Actually, one of our clients in North California, they just put Drupal in one sprint, which was remarkable. But basically, these three things, you get them up by 25%, you have doubled your revenue. And now you have the cash flow, stability and repeatability that you need. And now you can take the time out of fulfillment, and work on form fit and function of your sales so that you have a long term healthy and repeatable business that is now also fun to run again. Because Yeah, now it works.

10:53

Simon, I didn't get a chance to write down number one, I've got a blank for number one, I've got conversion, I've got price, what was number one, frequency frequency, okay, and we

11:05

can go through all of them. So we read the frequency of the seats. Frequency means the time from awareness to closing, how many days is it? Now some people have eight months. For example, in complex b2b sales, it takes six to 18 months to close a big deal, one big client. And you can compress that, because the idea is that for a high b2b complex sales, you need eight to 15 experience points, that person needs to touch your magic eight to 15 times before they buy. And now pre technology that will take you over a year to get to five contact points. But now with the technology in our hands, we can do this in two weeks, in three weeks, if you just condense the relationship and offer many, many contact points. One can be a podcast, one is LinkedIn, one is YouTube, etc, you can create these experiences eight to 15 experiences with a potential client in two weeks. And that's what we implement with them. For example, one part is a an automated series of emails about your offer, some are educating, some are building authority, some are creating value, and then the nine the time they 11. They say By the way, you can work with us, this is how we work. And you can send in the first email, you can send them to LinkedIn, hey, I created a video for you. And it's it's a LinkedIn data, you can send them, Hey, I have also created a checklist about that, and it's on YouTube. And so when in the evening there and say, Okay, now I've stopped working, I'm going to relaxing and take my iPad and watch some YouTube, guess who pops up you and your brand. And you are again, creating value. And you are again, creating one experience. That's how you can create 15 experiences in two weeks. And that's one of the 274 tactics that you can implement. There are many tactics, but the strategy is the one thing that you need to get right first, and then you pick out of a toolbox of many tactics that we have collected. But the strategy is okay, of all the things that we can do this week, which one will we do, we will pick the one that increases frequency or conversion rate or price.

13:35

See, this is interesting. So really what you're just trying to do, and it makes complete and utter sense, given the fact listeners given the fact that we have the technology available, which we do. And and we can compress that time, right? We can compress that recognition to closing a sale, whatever it might be, we compress that time and we use cert you use certain strategies that compress that time, is that correct?

14:05

Exactly. Creating 15 contact points experiences in two weeks.

14:11

Is it showed the strategy behind that frequency? That those contact points? Are you are you sort of it's a portfolio of bringing out the human side solution side help whoever benefit free of charge that type of that type of approach a use these things to achieve whatever and then by virtue of that you can then continue to sort of nurture that relationship is that sort of how I hear

14:41

It's always customized so for every for every business, it will be a different series of of contact points. But there is a general principle that says okay, email one picks them up at their bus stop. Where are they right now. Pick them up. Get them where they are, and get them onto the bus, then the two. Okay, now let's move from that station to the next station, and then the three etc, you have to make a map of their beliefs. That's number two of the tactics of the 274 tactics is the belief map. What do they think? For example, maybe they think, Oh, your offer? No, I don't need that. I can do it on my own. Alright, pick them up at that bus stop. So the first demand will be Oh, you don't think you don't need my offer? Cool. Let me tell you about somebody who thought he doesn't need the offer. And this is what happens. They to a and by the way, tomorrow, I'm gonna tell you the story of somebody who did work with us, and this is what happened to them. So you create a second, tomorrow, yeah, that will be on the next channel. And now you are connected on LinkedIn and YouTube, you have created two contact points, and you have them picked them up on their bus stop.

15:54

In your experience, with this particular strategy, which, which, from my perspective is really cool. does it vary from industry to industry client to client where you might gain greater traction? And do you adjust that let's say, you've got LinkedIn LinkedIn is, is a professional network. And then you got let's say, Twitter, let's say YouTube, let's say Facebook, let's say Instagram, and so on and so forth. And any other new technologies and say clubhouse or? Or? Somebody told me I need to get an Tiktok? I'm reluctant however. But where do you find from from the industry people greatest traction, do you have any indication of what that looks like?

16:44

That is really dependent on where your target audience hangs out. Yeah, so if you're a b2b business, you might found that rather on LinkedIn, then definitely on on clubhouse, or tik tok, if, if you want to, if you're a consumer brand, and you're going for for many, many, many people getting to your drink, then I will do Tick Tock and Instagram. So it really depends, if you're a fitness guru, you should definitely be on Instagram, and also Tick Tock might work, it really depends on where your people hang out. And, and the cause the main idea is go there where they need where they consume their information to take decisions, and be one part of, of the information that they consume to make decisions. That's where you want to be.

17:38

Okay, so we're still, I'm still just sort of digging into that frequency, I understand the conversion, we're going to talk about price because everybody gets a little hung up on pricing, the so we're going down this road. And let's say you're trying to close me as a client for your solutions for your business, I have a business you want to close me because I want to, I want to expand and grow my revenue by and double my revenue in 90 days. That's great. Got it. And we're having this 15 plus touch points of of how we get together. And that's good. And we're trying to condense it great. Once I'm on board as a client, then what? Got me I did a one one

18:23

they one diagnosis of all the 11 pieces of your business, the main the core 11 pieces, and then we know where you are and what the next bottleneck is because in the strategy Sprint's method you always solve one bottleneck after the other one sprint solves one bottleneck. So let's say we we dive you through diagnose and we see Oh, you have too many offers. The profitability is not high, only one of your offering has a higher profit, let's say it has one has 39% gross margin, and all the others have 11% gross margin. So we say all right, let's pick the winning horse. It's the 39% one. And let's optimize that for the next 90 days. Let's optimize each conversion part. And the conversion part are the awareness, the interest, the engagement, the ready to buy, the closing, the delivering the upselling and the retaining part. All of these parts will be measured. Now every seven days, you will get all these numbers. And there again, you will do a bottleneck analysis, it takes 15 minutes to get these numbers and say, Oh look, we have a lot of people in and in the interest phase, but between interest and engagement, we just have to have percent conversion. How do we get that up to 15%? And so we run 234 experiments for three, four days. And then we measure we find the winner and we do more of what works for you.

19:55

Okay, so I like that because at that it's like okay, I got I have that value that that you bring to the table for me as a business, get it? Fantastic thumbs up. One of the challenges that has been communicated is how do I price. And if I'm going to double my revenue, I've got to be able to sort of manage that price. And and a lot of times, that's an uncomfortable conversation to have. It's like, yeah, you're charging $20. But really, the value of your solutions over here has to be $40, whatever, whatever the math is, how do you begin to sort of Shepherd those individuals across and say, let's get this thing priced? Right. And they're always concerned, without a doubt, always concerned about, Hey, I'm going to lose clients. It's too expensive. I'm not sure if I'm worth that, whatever it might be, whatever the resistance is, how do you how do you address that?

20:53

pricing is really important, and most people don't know how to get is getting right. So there are eight things that you need to do. And when you're done, when you've done these eight pieces, now you have the right positioning, and when you have the right positioning, now price is an easy thing. And what are the eight positioning pieces? Let's go through a couple. Yeah. One is having an offer that converts. So having an offer that where people say I want I want this? Yep. Whenever you pitch it, people go, I want three of this. Right? Where can I? Where can I get it? That's an offer that converts having that piece. And that piece is made of many, many single elements. One element is, do you have a 10x value? So pricing, done wrong means you just check what is the industry doing? Or what are competitors doing? That's wrong? The right thing to do is okay, what's the offer that converts? Let's say, okay, the offer is I help you reduce energy costs. All right. Now, what is a 10x? package it? How much? How many costs? Can you help me reduce? In what timeframe? So let's say okay, in 60 days, I can help you reduce costs by 10%. All right, so that's your package, we need to package the offer. And now 1/10 of that is a fair price.

22:33

Okay, try let's let's make liat. Let's make it simple. The math is simple. Let's say, I can reduce it by $10 $10. Then you're saying 10% of that, or one? Does that? Yeah, that's your fair price

22:49

will be a price that most countries find fair, you have helped me save $10. And you get one of them. That's fair.

22:59

That's interesting.

23:01

And the same thing on the app side, how much can you help me increase in sales, okay, let's say you can help me gain over 60 days, you can help me gain $10,000, then I'm happy to pay 1000 for that. So we always go for a 10x ratio of what you bring them. And you you take 10% of that, it's fine.

23:26

I'm happy. that's reasonable. Honestly, that's reasonable. And I like that, that's, that's

23:32

where we go to so and you bring them 250,000 in additional sales, charge 25k. You help them reduce their costs by 250,000. Charge 25k. For example, one of our one of our clients, they have invented a machine that detects via sound, a sound anomaly in your machines. And they and they went like, okay, we charge. We charge 3000 per month. And I was like, how did you get to 3000 per month if that's what the industry does? And I said, Okay, let's go, if I am BMW, and you put this machine where I am producing my cars, and you detect a sound anomaly, that tells me, Hey, this machine might break or this part of the machine might break soon because of this anomaly, this sound anomaly that you have detected. So I can take out the machine, change it before it breaks, go out there, repair it, and then bring it back. Instead of I don't know it machine breaks. I have maybe 200 seconds of not creating the next piece. What does it cost me? So for BMW, that is, I don't know. 25 4 million. Yeah, that, that it costs them to have a machine not running a core piece of machine. So I'll have that. Now make 10%. And that's your price for BMW. And that's how they rolled it. And that was a complete difference. You don't just look at what is what what are others doing? You really customize it around the value that you breed. Yeah, that's unique value. And you price based on that.

25:30

It Do you see any value in being able to provide a quote guarantee. So if I came in to you, and I said, Yeah, I'm going to, I'm going to create $10,000 in revenue in 90 days, whatever it might be. And that's going to cost you $1,000 per month, right? 90 days, three months. So that's $3,000 total. And, and I'm going to guarantee perceived 10,000, no, I just put 30,000, it's, it's really over 90 days, I'm trying to run this out 10,000 to 90 days, it's still 10% or $1,000. To do that, right?

26:06

guarantees are strong. And I am in favor of strong guarantees, there are weak guarantees weak guarantees are for example, well, if if I don't deliver the value, I will work one month more for free. Some people are doing it. And a week guarantee. It works for some folks. But I don't like it before because it says I'm not sure. And if you're not sure I don't want to work with you. So what I like is a stronger anti stronger anti is, hey, we, this is where I can bring you and I take half of the risk and you take half of the risk, we are now partners. So if I don't reach that money back, that's interesting. And on the other side, I expect from you the same risk, you will pay me up front, you will pay the full package, let's say it's 60 days, you will pay upfront for 60 days. And I am as involved as you are we have both skin in the game. Now, what happens here is a couple of things happen that that are very, very positive for both. One is both have skin in the game, both will be on their toes. Yeah, because you know, the one who paid up front, they wonder value so they are on their toes, you will not have meetings where they come unprepared, they will be very punctual to the meeting and very prepared on and you know, in projects, many many projects the rail because the other side loses energy comes unprepared. And then you have low energy. And that's how traditional projects fail, especially over months. And on the other side, the supplier will also be on their toes. Also on the supplier side, sometimes you have these, let me do the minimum, they're just paying 500 bucks, let me do just 500 bucks. And that's how they drain the energy out. And then performance goes down. And then everybody hates the supplier. And then at some point you fire them. And so both sides will be highly involved on their toes. And this is how the energy stays up. You have people who are very present, they report on time they show up prepared. And that's a beautiful energy to have in a project. That's a cool project. And everybody will go home that project is running well I want to be part of that project.

28:47

See, I love that. Alright listeners, we've got a notch just chock full of but the basics that we spoke of let's talk about 10x offer that convert 10x value, that's 10% of whatever value you're bringing to your client, your your your customer. And one little added thing that I see that has tremendous value is sort of have a guarantee a risk share type of conversation. And I like that a lot. Because that does it. For my my point of view, it's good. It communicates competence. That Yep, I'm going to deliver, yep, we're going to do this, this. And then of course on the other side, and I've experienced this on the other side, where you want your customers clients to be engaged. That just makes everything makes everybody successful. And that's what's important.

29:41

You're listening to the industrial talk Podcast Network.

29:50

Alright, once again, I'm sorry for having to cut that off. Just It was a lengthy conversation. However, again, this was part one of a two part series. We're going to be talking next And we're going to be covering a lot of things about habits about daily, weekly and monthly habits to make sure that you plan success, real success in what you are doing as an industrial professional and as a company, Simon, bam and bring in some truth to the conversation and success. All right, again. I'm industry we're gonna get some shirts printed up for that hashtag I'm industry, everything that you'll see out there. I'm going to try to keep on hashtag nap because you deserve right. You are. You're innovative. you're solving problems. You are industry give you like cooking. You have fun. You are industry. That's right. I'm industry. All right. Part Two coming up. Be bold, be brave, Daring Greatly hang out with people who are bold and brave, and you're gonna change the world. Next week, Simon

The post Simon Severino with Strategy Sprints appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andy Cagnetta, CEO of Transworld Business Advisors about “Strategies to Negotiate and Sell your business for the Best Price”.  Get the answers to your “Business Selling” questions along with Andy's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANDY CAGNETTA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/acagnetta/

Company LinkedIn:  https://www.linkedin.com/company/transworld-business-advisors/

Company Website:  https://www.tworld.com/

Other Great Transworld Resources:

https://podcasts.apple.com/us/podcast/selling-or-buying-a-business-with-andy-cagnetta/id1323249710?i=1000515327349

https://podcasts.apple.com/us/podcast/andy-cagnetta-helping-you-sell/id1463251208?i=1000518774158

https://www.youtube.com/channel/UCwQMKGgBRwujx6yMCcC3VAw

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

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Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

business, transworld, people, buyer, industrial, sell, work, andy, buy, seller, talk, world, deal, cagnetta, marketplace, podcast, industry, understand, listeners, starts

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk where we celebrate industry heroes, such as yourself, you are bold, you are brave, you dare greatly. You are dream makers. You you solve problems, you ask the questions, why not? And what if, I mean? It just keeps on going and going and you're changing the world. So if you ever doubt if you're coming, if you come to Scott and say, Oh, woe is me. I don't know if I'm, you're changing the world. Put that in your head because that's what you're all about. All right. Andy Cagnetta is in the daggone hot seat. He is the CEO of Transworld. And if you are in the market, to buy to sell to do anything within the industrial space. Transworld. Andy is the place to go. Let's get a kurakin great conversation. He has all of the equipment by the way. He looks good. We go to the same barber. All that stuff. Handsome, handsome. Anyway, we do talk a lot about what do we do? How do you if you're in the marketplace, if you're in the if you're trying to sell your business, you do need help. You do need the experience of somebody that's been around for a long time, who has a real history of success? And is it alright, couple of things that I want to put on your, your? Well, I don't know talk about a little bit. And one is we're we're getting ready to roll out industrial talk to Dotto. We're trying to make it easier for you, industry professionals to find information be a part of a community that is all about industrial education. And it's I'm pretty excited about it. And we're featuring a lot of great leaders within industry, you too can be a leader in industry, and that being able to offer this incredible insights, incredible learning, incredible training, whatever, to communities that are looking to grow, to prosper to the youth that has to learn more about industry, but learn from the people who are just at the cutting edge. boy, boy, as a as a younger, professional, that would have been just how would have been all over that. But we can hear an industrial talk be able to provide that for you, leaders in G five leaders in IoT leaders in edge leaders in cybersecurity leaders in solving all of the problems within manufacturing, oil and gas, utilities, cheese, water, you name it. It's all out there. And and it's all being talked on industrial talk because it does Real Talk is what? Oh, that industrial talk. That's right. All right. Let's get on with Andy. So great stack card out there. His landing page for this particular interview is going to include some other podcasts, some other YouTube videos of him talking about what they do and why they're so great. And we're talking about in this one, negotiating the best price for your business. Now, if you're in that market, if you're saying hey, how do I how do I get out? Or how do I What is my exit strategy, you need to talk to Andy, you need to talk to Team Transworld because they'll set you in the right direction and it's an important conversation. So enjoy the conversation with Andy. Andy. Welcome to the industrial talk podcast. I'm looking forward to this conversation. How are you doing today? I am doing excellent. It's a great day. All right, listeners. You can tell he's he's loaded for bear with his audio equipment. He's coming in five by five. I I'm intimidated.

04:18

You don't need to be intimidated. I'm a little bit of a musician myself. So I have some extra toys around

04:23

it where you can really geek out on that stuff, man. You can sit there and buy it and acquire a lot of things that you need it or not. It's just shiny objects.

04:33

I love all that stuff. Yes, Sweetwater knows my number, I guess.

04:38

All right, for the listeners out there, give us a little background on who Andy is.

04:42

I am a serial entrepreneur. I grew up in the northeast if you couldn't hear it in my voice he had and met my wife, my lovely wife who wanted to move home to South Florida to raise our family which wasn't too hard of a convincing after 22 snowstorms one winter So, I had bought and sold the business, a small little pasta shop in Hartford, Connecticut with my family. We bought it for like $45,000. And it was a positive shop and lunch and dinners to go and catering. And we ran it for a couple years sold it for 65. And so when we moved to Florida, and me not being the the employable type, I decided, you know, so I said, Hey, that experiment worked. You know, I had started a few businesses in the cell phone business sold guitars for a while in the lighting business. And in all those things, starting from scratch is very painful. So I said, let me buy a business again, that seemed to work out well, you buy a business, you're in business The next day, and then you're able to sell it if you just don't like it. So I came down to Florida, started looking to buy a business went to a lot of Business Brokers, for the most part felt like I was in a used car sales room with these guys.

05:57

Yeah, yeah. You've got a you've got an image out there. That's for sure. Go ahead, continue.

06:02

Yeah, yeah, yeah. So I ran into the owners of Transworld went to Transworld one day and the owners were done. And Bonnie Parrish Don was a 30 year IBM executive from Alabama, just a sweet Harvard guy. His wife was from Ohio. She was an ex stewardess on Eastern Airlines and Han M. And she was just super sweet and amazing business broker. So they invited me to join their firm. Instead of buying a business, they said, Why don't you join us as a salesperson. So I joined as a salesperson did well, my first year, and into my second year looked at looked at Don, his full retirement, it kicked in at IBM. And I said, Don, why don't you let me buy the company, it needs to grow. It needs, you know, new computers, it needs to be marketed more. And you're looking, you're kind of on the downslide of your career. So he sold me to company in 97. We grew it from one office to 10 offices in the state of Florida, which we still own and operate. And then 10 years ago, we decided, hey, how do we get to Atlanta? How do we get to Charlotte? And we said, franchise? Let's get partners. Let's get some partners. Let's franchise. So we worked with the United franchise group who owns signarama several other brands, and was introduced to them and we decided to launch a joint venture where we franchise together. And we did that 10 years ago. And now they've grown us to 220 offices around the world 600 brokers and it's been an incredible ride.

07:39

I'm all tingling from that, that that's cool stuff. Because I love entrepreneurship. I love the excitement that comes with that just business in general. So let's talk a little bit about what that looks like. So Transworld pretty much on both sides of that equation. So you can you can buy you can sell you can represent those transactions. Is that an accurate statement?

08:10

Yeah, it kind of usually starts with us having a seller right, we find a business that wants to sell. And we package it, we look at the financials, we do financial recast, trying to understand what the eba is trying to understand how they use their tax returns to minimize their tax implications, while at the same time trying to figure out how much they actually make two an owner, operator of that business and then we package it and we sell it and we work with lots of buyers. So it's kind of usually starts on the sell side. Yes, we have plenty of buyers, private equity groups, family offices that contact us on a daily basis, looking for their next acquisition, but it kind of starts with us kind of working with entrepreneurs, which I love, like you said, I mean, capitalists love it, you know, get together with entrepreneurs, we're making money and helping them you know, take their slice of the American Pie and sell their business.

09:13

in that equation, what is the most difficult part? I mean, seller or seller's coming to you and knocking on the door and say hi, how are you? Like you said, I think buyers the buyer side, you probably have a group of people that whatever that part of people out there say, Alright, I got this business. I'm gonna go to this one. This one, this one and this one. They're interested. They're always interested, whatever. The seller side. Tell us some challenges there.

09:40

Yeah, the seller side, the hard part is finding them right. You know, we're trying to always try to find who's looking to sell a business and again, you know, they're the hero of the story. We're talking about that earlier. You know, we want them to want them to live their best life and their best life might be not in that business anymore. Whether They're burnt out, whether they're going through a divorce, whether they're having financial issues in business, whether the business is growing too large for them, and they could no longer take the risk and cashflow it anymore. There's a whole host of reasons why you want to, you know, Sell a Business and we get it, the hard part is finding them, then the next part is getting them to understand the marketplace and valuation. Because that is probably the number one reason why businesses don't sell is unrealistic expectations by sellers.

10:31

But I, I put my whole life into this business. And it's, it's everything to me, I created the logo I've had, so that I thought that it should be valued at this. And it's I would imagine this is pretty high.

10:45

Yeah, I mean, unfortunately, time doesn't matter. Right? It matters a little bit. Certainly I would want and I talk about great businesses to buy. I love businesses that have been around for 10 plus years, you know, people are used to going to that business, you know, buying a business that's a year old, even if it was making the same money that a business that been around for 10 years, I want the 10 year old business more, but it doesn't make it 10 times more, more valuable.

11:12

Right, right. So how do you as a business, look for sellers? What are your strategies that that you've sort of deployed to find those sellers?

11:24

Well, certainly marketing, right, we're going out there in the world and doing the traditional things like pay per click and mailers and radio advertisements and you know, running our own podcast and social media campaigns, all those kinds of things. But you know, the thing that really I like best, and I think that is most effective is becoming a trusted advisor in your community. And that's done through, you know, several things and getting involved in your community on a few levels. Number one going to networking things and being a part of the solution in in business wise, and I'm part of a few business groups locally. And then I think it's very important to give back to your community, and also be a part of the nonprofit scene. And I think that's been very productive for us to to show people that you're your trusted advisor. And the best way to do that is give back first.

12:22

Yeah, I like that nonprofit side. I think it's a beautiful thing. I we can talk offline about that, and some of the things that are going on in an industrial talk. Okay, so you have found me, I'm interested in selling? What, uh, why what's, what's the biggest problem? And what do I need to consider?

12:45

Well, the biggest problem is, what are you going to do afterwards? Right? I want to know your story. I want to know why you want to sell and how, because maybe the best thing is not to sell. Maybe there's someone in your family that wants the business, maybe there's an employee. That's right. Maybe it's time to just close the business and walk away depends on your timing, it depends on a lot of things. But you know, I'm going to want to know your story, then we're going to want to know the financial picture, what are we selling? Is it an asset sale? Because all there is is a collection of inventory and assets that we have to liquidate? Or is there an ongoing business that has goodwill, tangible assets, intangible assets that are driving revenue and earnings that we could value? And it's pretty easy to value businesses these days? and get you a, you know, a price that and that's going to be our next question is what is your expectations? And if the expectations are close to the marketplace, or at least reasonably close? We're going to go out to market and find you the best buyer.

13:50

Do you find the marketplace today? undervaluing businesses

13:54

now? completely the opposite? Well, you know, I think the marketplace? Well, I can answer that two ways. Number one, this is the hottest marketplace I've seen in 25 years, businesses are selling for higher multiples than ever private equity groups are out there. I've heard crazy things like they're paying 10 and 11 times for businesses were used five and six, right? It's

14:16

always been five or six, seven on no real.

14:20

Right. And on the small businesses, you know, it's two or three times owners earnings and or, you know, we're talking sub million dollar earning businesses. So it's two or three times but we're seeing all that stuff have an upward pressure on valuation because there are so many buyers because money is so cheap right now, because there are plenty of people looking to place money to make money.

14:50

Yeah, because that was going to be my next question is is the why but you You nailed it. You're talking about the cost of capital is low. There's plenty of people who have Have the capital to try to figure out how to get a little return on that a little bit more than what what is available out there. So they're looking for businesses.

15:09

There's not much available, right? Yeah. Where are you going to put half a million dollars these days and make a good return? You're going to put it in bonds? What are you gonna get a couple of percentage points, you're not gonna throw it in the bank or a CD, you're not getting any money there. So people want to put money to work and a lot of people want to bet on themselves, and perhaps not on the stock market.

15:31

And I agree with that. Once you get the little taste of success, and you're trying to make that money work, man, it's it's, it's up. I don't know. I get addicted to it. It's like, yeah, yeah, let's get going. Let's make it happen. Let's make it work. Okay, biggest roadblock? What are we doing? What's the biggest, biggest roadblock out there for these individuals? Well,

15:57

the biggest roadblock block is finding the right buyer and then getting through the process. It's a complicated process there. It's not easy to sell your business. There's a lot of decision makers that come into play. There could be accountants and attorneys and landlords and, and underwriters and valuation experts. And all these people have to come together and basically agree on a structure and get it through. And so third party interferences, we like to call it people with opinions at cocktail parties, mother in law's there's tons of people that will chew in either a buyer or seller's ear, and tell them that they're not doing the right thing. I always tell people, listen, if you want to be an entrepreneur, I think the number one thing you have to have is courage. And you have to have the courage to look people in the eye. My brother's an attorney. And my brother has often said to me, when I'm making business decisions, Andy, I wouldn't do that if I were you. And I'm like, but you're not me. Yeah. Yeah, you're

16:56

right. You're not you're

16:57

different. You're not a risk taker, accountants, attorneys. They're not risk takers. Yeah. For the most part, I mean, I'm sure they, you know, some accountant or attorney is going to call me and say,

17:07

Hey, Doc, I was gonna say, don't start emailing just out fly a jet.

17:12

Just understand. I think a lot of them would say the same thing. So they're not risk takers. So if you're going to take a risk, your family doesn't understand that you're your father or mother may not understand that, that you want to buy a business or sell a business. And they don't understand that. And, and so they're gonna have to get over that. And so all these decision makers, including, you know, the landlords, why do landlords what is ended up in for the landlord to assign a lease to someone they don't know. So there's a lot of things that have to happen to make a deal happen.

17:47

But Transworld handles all that. Right? navigate the water. I mean, I, I mean, I would imagine if I'm telling selling a business, I don't I don't have insights into like the third party interference statement. Oh, I have insights into that I I hear it but but to to pull it off, which is a good time to do it. You need you need, you need an organization like Transworld.

18:12

Yeah, it's kind of like getting a game fish into the boat, you know, and getting it into the boat, clean that on your plate and making it taste good. There's so many things that go into that, that any one place in the process of that of, you know, it's easy to get a fish on the hook, right? We if you went out there and said, I want to sell my business, literally, you could have hundreds of people respond to that and say I want to buy. But the problem with sellers is they try to spend time on that. And they take their eye off the ball, their business, oh, yeah, their revenues and earnings could go down, and their business immediately becomes less valuable. The banks, private equity, the buyers, the day before the closing, they're gonna say oh, by the way, if we were closing today, today's you know, the nine days after the beginning of a month, at the end of the month, they would say, hey, do you have the financials for the last month. Now, if you are working on a deal, going through due diligence, and you were doing it all yourself, your sales and revenues might be garbage, and and they'll immediately say, wait a second, we need to re trade this deal because it's no longer worth what it's worth. So those are the things that we try to avoid. We're taking all that responsibility from you. So you can just focus on running your business. And unfortunately, we tell people, you have to run your business up to the day of closing, like it's not going to happen. Which is hard. real hard,

19:40

because I guarantee you there's that switch inside your head that said, Alright, this is a done deal, man. I might as well just sort of lay down the flaps I'm coasting on into landing and I'm ready to and and we've all been a part of deals that no did not work out.

19:58

Yeah, they All kinds of things people get mad at each other at closing we've had people unfortunately pass away or get very sick the day before closing, oh my goodness, businesses burned down. What you know, they somebody plugged in a machine. Once at one time somebody plugged in a machine at a, you know, a watersports dealership, you know, jet skis all kinds of, they're like, Oh, this machine what says, you know, it's a testing machine, they plugged it in. It was an old machine, heated up overnight, for the whole place that aground.

20:28

I'm sorry, I'm not laughing at them. I'm laughing. Wow, that is a horrible.

20:35

And the funny thing is the seller won because the seller was selling their business holding paper, the whole thing. That didn't work, the insurance company paid them all cash. They won, we lost buyer loses, you know. So you know, there's a million stories like that out there in the world and a million things that can happen. And at any one juncture of a business deal, it can go bad. And so that's what we're here to do. We're here to stand alongside of you. I just got off in our conference call this morning is a very complicated business landmark business here in in Fort Lauderdale. And, you know, it's not that it's going sideways. But you know, buyer seller trying to work, it's it's something that needs to be renovated. There's insurance companies, there's contractors, there's lawyers, there's bankers, and it, people are starting to nip at each other and it's getting a little frayed. And you know, we're just trying to keep everybody happy getting

21:33

a little chippy. Yeah, it's getting a little chippy. Yeah, we just it's true. I mean, it's, it happens all the time. I can I can imagine. So, one last question. How long does that sort of typically take? So I'm a buyer and a seller, I'm a seller, I come to you looking for a buyer, you do what you need to do. From that point on? How long does it sort of

22:00

typically take average is nine months for small business as the larger businesses are about a year? You know, it's a multi million dollar deal. It's going to be a good year, you know, as some people have come to us, it's like, well, we're worried about capital gains taxes going up next year. And I'm, we're, for the most part, we're like, Yeah, well, that's too late. You're probably not going to be able to get a deal done before the end of the year. Wow. Yeah. If you really gave it away, and you're really aggressive.

22:32

Yeah, yeah. Well, that's a conversation to have. I mean, it might might make sense. Your team would probably say, Okay, if it did this, if you put the numbers in front of people, right, right. Sounds like a real deal here. And I I would imagine don't sell your business without a company like Transworld. How about that? You can use that. Go right ahead.

22:55

I appreciate that. Yes, I you know, listen, I believe in the business brokerage industry. I've been the chairman of our association. We have a lot of great people in the industry. It's very unknown. And there's a lot of people that provide a lot of value.

23:08

Unknown. Give me a break. But if he's got a you got to him. I mean, he's got a great stat card out there. Got a team of people on this header. Andy, kick netta Did I say that right?

23:23

Yeah. Perfect. Nice Irish name. Yes, it is. So impossible. Know, how a typical could have been?

23:32

I mean, come on, man. That's, anyway, reach out to him. Absolutely. Excellent conversation, and he loved it. So how do people get ahold of you? That's why we say best way.

23:47

Just shoot me an email AC t world. It's pretty easy. Wow. I don't bring that agneta name in it. So you have to figure out how to spell it. It's just AC at t world.

23:58

Yeah, very nice. Okay, listeners, you're gonna have all that contact information out on industrial talk comm you know that. And anything else? He's got some podcasts out there. I got it all. I got it on his his form that he filled out. He's got a YouTube channel. When I say he, probably your company has. So yeah, I

24:16

think I have a personal one too. Right. There might even be one of me playing guitar out there. So

24:20

yeah, he listeners he also noticed the youth behind me because he comes from a long, long line of uke manufacturers. I don't know family.

24:31

Have you got a villa out there? It could be worth the I've seen going for four or 500 bucks now really, things that

24:38

I'm looking at if you're out on the pier out on the video right there to his left shoulder. There is a huge right there. It's a sort of a red and green thing. No, that's the book the other day. Yeah, that's a toy thing. Oh, nevermind. Just regard that last conversation. Just delete it. It's all good. Eddie, thank you very much for joining the industrial talk podcast. Thank you, Scott. You were wondering Ah, big fan. Thank you. Did you hear that listeners? He's a big fan. My skin is tingling. All right, do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

25:23

All right. You know, his name is Andy Cagnetta, CEO of Transworld. And I tell you, if you're in the marketplace, you gotta gotta Connect. You got to have your, your team in place to be able to help you negotiate the best price for your business because you put a lot of sweat equity into that business. And you're looking to do something else in the future. Boom. Talk to Andy team Transworld will help you up big time. Alright, again, it does real talk to Dotto. It is a community it's a community that celebrates you industrial heroes. We recognize the necessity to train we recognize the necessity to collaborate and we recognize the necessity to innovate. But we want to do it in a way that's not boring. How's that? We want industrial entertainment. We want to be able to highlight a lot of great stuff. Look forward to it, you will get a notification All right, people will be brave daring greatly. Alright. hang out with people who are bold, brave and daring greatly change the world. You are changing the world. We're going to have another great conversation right around the corner so do not go away.

The post Andy Cagnetta, Transworld appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Gloria Turyamureeba, CEO of Footprints Safaris and Passionate Industrial Educator about “The Power of Transforming People, Communities and the Country of Uganda through Industrial Education”.  Get the answers to your “Industrial Education” questions along with Gloria's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

GLORIA TURYAMUREEBA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gloria-gloria-turyamureeba-48b99442/

Personal Email:  gloria@turyamureeba.me

Company Website:  https://footprints-safaris.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Gloria Turyamureeba transforming lives and communities in Uganda through Industrial Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Spencer Brooks, Founder and Principal of Brooks Digital about “Website redesigns don't have to be complicated, frustrating or messy – Welcome to Agile Website Redesign”.  Get the answers to your “Agile Website Redesign” questions along with Spencer's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SPENCER BROOKS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/spencerbrooks/

Company LinkedIn: https://www.linkedin.com/company/brooks-digital/

Twitter:  https://twitter.com/spencerbrooks

Company Website: Brooks Digital | Web Design & Development Agency for Health Nonprofits

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

website, spencer, industrial, templates, agile, people, listeners, scott, business, prioritize, quadrant, brooks, build, wix, incremental approach, work, platforms, content, industry, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go, Hey there, welcome to industrial talk, where we celebrate industrial heroes such as yourself, you are bold, you're brave, you dare greatly you solve problems, you're changing lives, and you're changing the world. As we speak this very moment. That's why we celebrate you on this podcast, we have a gentleman by the name of Spencer Brooks. And we're going to be talking a little bit about nimble, nimble or agile website redesign. And I think right now, that is a great topic to have. So let's get our car rack in.

00:59

So we're going through a homepage redesign as we speak. And that just begs the question of what you want to try to do, what do you want to go with your website? How do you want to engage individuals on the website? What do you want to do? And I mean, those are great questions to ask. And especially in this sort of post, new world that we live in, I think it's a great, great opportunity to be able to just ask specific questions. Now.

01:28

With that said, with that said,

01:33

I am going to talk a little bit and if you're out there on the video, if you just listen to the podcast, you listen to podcasts, that's fine. Picture, picture, what I've got an engagement quadrant, because I'm going to ask these questions. And this is what you have to start thinking about.

01:51

When you start developing content, and we've been doing that for the past, whatever contents everything right, you get it out there, you get that attention, you want to be able to engage people, and you want to be able to get their feedback, and you want to hopefully open up doors for opportunities. Now. I've put together this engagement quadrant and what it just does. So you have four areas quadrant, right? And to the right and to the top. The top is great content, right? So at the top great content, what is that it solves problems? It answers questions, right? It's short, it is relevant to today's challenges. To the right of that our max entertainment. Is it humanized? Is it fun. So if you combine something with great content that is also entertaining, then you have a greater opportunity to engage, right? It just makes sense. It's but but if you look at the quadrant to the left, if you have sort of a sort of a lazy type of entertainment, it's boring. sameness, doesn't set itself apart. And the poor content is like, hey, it's all about us. It's an infomercial, you're not helping anybody, you're not trying to solve problems, you're just saying, hey, it's us, then your engagement, the opportunity to engage the time that people are engaged on your content, right? is limited. If any, right? I'll be the first to admit, if I see something that is boring in the same and it's like an infomercial, I'm zipping right by, and I'm sure a lot of other people are doing the same. But if I see content that is truly relevant to today, solving problems, that is human and entertaining, then me my time to be able to learn increases. And within that's the bottom line, we want to help people learn because we're all about that education, collaboration and innovation. And you can't do that without that education and learning. So if you're out there on the video, you see the little quadrants, you see it if you're out there on podcast, you sort of get the picture but I'll have it at industrial talk comm you just sort of download it. Every time you create that particular you know your your content, think about those components. And I and and really, it'll improve now. Let's get on with the interview. So we're going through a industry, industrial talk to Dotto is happening. And we want to make it easier for you to get information, we want to make sure that it's easy for you to get it and it's entertaining, so that you consume it and that you know what are better and we're highlighting the best within industry. And we're able to do that because we're going through another redesign. It's and

04:51

with, with this one agile website redesign and what Spencer brings to the table is a really nice approach to be able to do

05:00

It's not overwhelming. It's not. It's not, you know, a big job. It's just an incremental approach to be able to

05:10

change and give you a little bit of fresh perspective on your website. Because sometimes we just get a little old we get a little lacks and right now is not the time. All right. He is the founder and CEO of Brooks digital. He brings a lot of street cred when it comes to this particular topic. We've got a lot of information out there and we're going to be talking about agile

05:34

redesign of your website. So enjoy. Spencer, welcome to the industrial talk podcast. Thank you very much for finding time in your busy schedule, schedule. And to join the wonderful, absolutely wonderful listeners of industrial talk. How you doing? Hey, Scott, I'm doing awesome today. Thank you for having me. I'm excited to share what I can with the listeners. I like it. I like your setup. You got I mean, you really sound good.

06:01

Thank you. Right That's that's always what I want to hear. You do? broadcast voice? I tried man you write on it. You got your your windsock you got everything happening. There you your five by five. All right, for the listeners out there. Spencer, give us a little background on who you are. Sure, yeah, well, I run a company called Brooks digital. We're a digital agency. So we build websites, mainly for nonprofits who focus on a particular disease or disorder like diabetes, cancer, things like that. And we do that by taking a particular approach an agile approach to doing that, which sort of prioritizes responding to change, and adapting to, especially in the healthcare industry, and things like that things change very rapidly. So we want to take an approach with online, the website and digital presence that can adapt to that changing environment. So that's, that's what we specialize in. Alright, listeners, you're saying to yourself, Scott, how come you have this gent on the industrial talk podcast, because you need to hear about agile websites, you have to understand that your website is well questionable. And there is a way of being able to take that questionable website and put it into a way that can definitely be an asset to your business. Because that's what's real important. You're in it. Don't come to me and say, Scott, that's not important. It is important. I'm just here to tell you. And when Spencer connected with me about agile website redesign, I just said, yeah, that's important. And industry needs to hear about it. Who I'm worn out by yelling at everybody. That's if they really care. No, you do you need to care. So let's, let's define a little bit about what agile website, what does that mean? What are we doing? Yeah, that's a good, it's a good question, Scott. So with that, I mean, without giving the entire history lesson, no one needs to take notes here. Right. But the idea with with agile website redesign is maybe back, I don't know, 20 years ago, there's a group of software developers and they noticed a problem that they would take years to develop some sort of digital product. And by the time all those years had passed, the product that they had developed, the piece of software was no longer relevant anymore, because the problem had changed. Or the industry had changed. And they said, you know, this isn't working, we can't, we can't spend 235 years trying to figure out and build something, and then launch it. And our assumptions are totally off. So the idea with agile came about because they said, and it's true with website development, with software development with product development, they said, We need a way to build something that's rather complicated in a way that we can actually change and adapt that on the fly to the market conditions to even our own knowledge about what it is that we need, and and adapt that so we can track a moving target. So that's in a nutshell, what agile is about is about prioritizing change and responsiveness during the process of developing a website, either. So just putting a pin in the ground. Yeah, so here I am. I'm an industrial guy. And I've got a company. And we've been in business for many years. And I've got that unfortunate problem called legacy thinking. And this is how we always do it. And this is what

09:33

the what I've seen in this pandemic is, of course, a situation where it would have been great to have a great website at this particular time to be able to facilitate hopefully some commerce or whatever it might be, is if I have a website and I'm My mind is like, I'm about 10 years behind.

09:51

Can you take us through a sort of a step by step approach to what that might look like? Her? Yeah. So if you're if you're already

10:00

behind the ball a little bit right now, I mean, first year, your, your sense of you said a little bit. I'm saying that there's a lot of people behind the ball quite a bit. All right. Yeah. So okay, so you're way behind the ball and you know, you're waiting on the ball. Don't stop pedal this right. Okay, there you go. Yeah, that's right. Okay, I'll be straight here. So yeah, I think the first thing that you need to realize is, number one, you don't have to do this whole thing at once you might have a big you might have, it could be a big project to think about, it could it's frankly, it's overwhelming to think about this, you could go Oh, man, like, I don't even want to open that can of worms and you shove it, you know, in a folder somewhere that you don't open for a year. Just remember, you don't have to do all this at once. The great thing about a website is that you're not it's it's not like you're constructing a building that you can't, it's very difficult to change this, you can, you can change your website every day or every second, it's it's flexible, it's malleable. And so you can launch a first version of it. And it doesn't have to be a complicated first version. And the next day, the next week, the next month, you can go and add something else to it. So if you're in that position, just First of all, no, you don't have to, you don't have to do it all at once. So once you commit to that mindset of saying, I don't have to launch the ultimate version of whatever I want my website to be right up front. And you can just focus on prioritizing your most the most important things that that the website should do for your business. And then after you launch it, then you can just work your way down the list and continue to add stuff and add more features that might be important or respond to changing market conditions and things like that. So I like that incremental approach. And it's sort of it really I mean,

11:52

it can be done. And I think that, from my perspective, listening to what you had to say, because I'm going through a redesign with my particular website, and of course, I'm sitting there going, well, it's got to be all or nothing. But you've just changed my view, I could get it. I get it to a warm and fuzzy position and boom, and then I could continue to add to it, I would imagine, correct me if I'm wrong.

12:13

Strategically, you don't want to put yourself in a bind. So it's sort of incrementally you can just keep on adding, I like that. Absolutely. The thing about websites is it can be surprisingly complex. Once you actually get into the details, it seems like Oh, sure. It's simple. I want a homepage, right. And then you realize that every single thing that's on that homepage, you've got to decide how it's going to be displayed and how it's going to be managed on the back end and all the rules about it. And you just spiral into a black hole. And so in that complexity, just mushrooms, the more stuff you add. So the real the key to taming the madness there is to to get very disciplined about chopping out all the things that you say, you know what we're going to deal with that later, and prioritize in a small bucket of things. And knowing that by saying no, right now, it's not like you're saying no, forever, you're just saying you're saying yes to that later on. And that's a big deal, because you can get totally overwhelmed. That is huge. I'm just telling you, that's a that's a great way of approaching the situation. So when when you're in a when you're you're engaged, Spencer, and when you're engaged, how do you? Do you have that conversation with clients and saying, okay, there's your, here's your existing website, or we need a website, let's just say we're doing with an existing website, you look at it, and then you start to have that conversation correct with your clients? Absolutely. Yeah. And so usually, there's some combination of my existing website is terrible, and it doesn't work, it's broken, it looks bad. All these things, usually, it's a combination of things that need to be fixed. And then also some aspirational things like, you know, I want to I want to add all these, these new features to help you support my business and to help to help grow it. And so it's this hodgepodge big melting pot of all these different things. And so I think, honestly, the first step is, in order to prioritize, you got to know what your priorities are. And so sitting down and saying, All right, like, what's if your website had a job description, if it was a person that was employed, 24, seven that never ate, and that never slept? And it just worked for you? And what is the job description of that website? What is it supposed to do? What are the most important

14:32

responsibilities and functions, and then that I think it helps clarify the key outcomes that the website should be delivering on and then you can use those outcomes and that way of thinking to start structuring and making priority calls about what should be included in the website for the first version. And so you have to develop a framework around which to prioritize before you can start making those decisions. Okay, a couple of things, listeners.

15:00

Keep note of it could be done incrementally. So don't come to me and say, Scott, I've got a website, but I can't do it. Don't come to me. It can be done incrementally think through that. The other one I really like, is job description for your website. That to me is an interesting, I like that. I like the incremental approach. I like that job subscription. That to me brings it down to the level that I can understand. I don't have to sit there at chirp tech talk. I can say, No, I want my website to do this. That's the job description. I like it. Why for industrial? The listeners hear of industrial talk, why is it important to have a good website?

15:39

I think if you go just go out anywhere, right? Scott, if you go out here in line at Starbucks, look around at all of the people in line at Starbucks, you know it or outside and take a guess at what they're looking at their heads, their heads, yeah. And they're looking at a screen, they're looking at a screen. And so I think from a marketing perspective, it's very important to just even culturally pay attention to where people are paying attention, and they're all paying attention to their screens. I think the I don't have a hard stat on this, the average person is spending hours a day on their iPhone, it's like multiple hours, literally. Yeah. And if you look at your own phone, you know, you can enable screen time on your on your iPhone, if you have one. Just look at how much time you spend staring at a screen. And you want to be where people are directing their attention. And so that's the I think one of the the biggest compelling reasons why you need a good website is because frankly, people are spending hours a day in front of their screen for and to simplify it. What is a good website? What is what's, how do you? Like? You know, I've been on our websites, and I'm not sure if it's good or bad. I don't even know if mine is good or bad. What what what drives a good website? Yeah, that's I mean, that is a key question. I think, first and foremost, a good website is going to, it's going to generate a couple of key outcomes. First of all, it's going to generate awareness for for your organization. So it's going to get eyeballs on you. So people are going to come and visit it, I think that's the first function of a good website is that it's delivering people to it. And then it is converting them at some to some kind of further engagement with you. So that could be signing up for an email list. It could be filling out a contact form or some sort of interest, like I want to have a sales conversation, and things like that. And then it's providing the resources that facilitate that process. So if you want to get someone's attention, and you want them to reach out, you know about working with you, then you that website needs to have the right information to address common concerns, you address objections and to deliver a person to you that, that as a lot of that information already answered, so it makes your job easier. So I think a website really has to facilitate that process of taking a stranger, getting them to understand that your organization exists to get familiar with you, and get common questions and objections answered, and then ultimately have them take whatever action it is that you want them to take after they view the website. And so I think if you look at your website through that lens, and some of the actions and the details are going to be different, obviously. But if you look at it through that framework, I think that's what a good website does. He Yeah, it's interesting, it

18:41

I'm just telling you right now, I do judge a book by its cover, if I go out to website and I find that that website is just not

18:49

not appealing to my eyes. What is I, I'm, I'm shallow, I'm moving on, I'm moving on to the next thing. And and I'm trying to find a website, a portal, a place where I can find information and not be offended. Meaning, you know, the colors are good. Again, a good user feel with this. And it's like, yeah, that's cool stuff. I'm more apt to say yeah, give me some information if that website

19:18

looks and feels and flows. Right now. I think that's a it's a good point, Scott in that design. It simply removes a barrier, right? It's not a good design is not going to make a customer necessarily because I'm sure you've gone to websites that look beautiful, but you have no idea. It's the information there's not good you're like what do you do? I don't understand. Right? Right. But a good design is going to remove as you set out that barrier Scott of credibility. So someone comes and looks at the site and makes that subconscious judgment call. This is I'm going to stick around this is pleasing to my eye don't feel like this looks like it was designed by someone's nephew. And I'm not sure about it. You

20:00

And then that person can get into the information. But all that being said, is that, frankly, I think you can, if you're, if your website looks like doodoo, but it delivers a ton of customers, it's probably a good website, although most websites also looks really great. So I think the design just removes a barrier. And it does. I, you know, it's funny, I've gone to websites that do provide a lot of good content, and they do drive and it's like, but it doesn't look good. And it's like, okay, and I'm sitting there with this bad attitude, but I'm getting the information I want. But I'm not fond of this particular website.

20:40

You know, it's, it's a love hate type of thing. Now,

20:45

there are templates out there, there are templates that are out there that you can sit there, you don't have to be.

20:52

You don't have to understand the color palettes and everything, which I would just my head would explode, my ears would bleed, whatever. But there are templates out there that can be leveraged and expanded upon, right? Absolutely. There are tons of templates. And in fact, probably the larger problem is just how do you choose which ones do you use? And but I think that's a great, a great space to start with, is just literally like, I mean, you could go to any what Squarespace, Wix even if you want to do like with a WordPress site, there are some templates there. And you can just get up and going and they provide a lot of great structure. So I don't think it's a it's certainly not a matter of the the tools not being there. It just kind of depends on how quickly you want to get going and how complicated you want things to get. See, you mentioned a couple of things. First off, I like the fact that you can look at these templates, they're out there. And I I find it stimulates

21:49

proper business thinking it's like, yeah, that that feels right. That's what I'm trying to do. And you don't have to sit there from a blank slate saying, oh, oh, what do I do? Is the color red decent. Now you can see it in these templates. And it's always a beautiful thing to be able to do that. You mentioned Wix, Squarespace WordPress. Can you explain a little bit about that? Yeah, of course. So there are tons of different website platforms. And frankly, they're all just different types of tools for different needs. And some tools are, are more complex than others. But something like where Squarespace or I was gonna say, where where spacing slicks,

22:34

you can do that a product, somebody probably heard it and said, I need to do that. Another web platform. Yeah, that's Yeah, that's gonna be I'm gonna I'm gonna launch squeaks. That's my new. My new business idea. I think legally, I'm fine. I'm fine with that.

22:50

Right. But yeah, those are those are website platforms that are you just build it yourself. So it's literally you, you will sign up. And they have provided templates. And you don't need to know how to code you just drag and drop, but in your content. And they have some pretty full featured, full featured features, I guess, where you can do blogs, you can have contact forms, you can portfolios of different kinds of work and contact, contact form. Maybe I already said that, but there's just lots of different stuff. So there's that. And that's probably the easiest to do. The downside of that is once your website gets to a certain size, and when I say size, I mean mostly complexity in terms of what it's providing, then it tends to not be as customizable because you are locked into what those platforms provide from a functionality perspective, which is great when you're starting because you don't have to, you don't have to decide every little detail, you just go. But once you get to sort of a next tier of website, you get into platforms, like WordPress, or Drupal is another one. And those tend to be kind of like a Lego kits in a way where they provide you these different components that you can structure and customize. So instead of maybe like, something like Wix would be, you know, you would you would just get a buy something off the shelf, plunk it down, versus getting the Lego kit where you sit down and you really decide how do I want to assemble this and build this and customize it and I can take it apart and assemble it in a different way to suit suit different needs. And it takes a bit more time to set it up that way. But the result is you do get something that is more customized to your particular business. And it would seem to be scalable to Yeah, exactly. It earliest. I had some issues with some other other platforms. And and I realized that I couldn't scale and then I went to my website is WordPress. And then I got all these little things.

25:00

logins. And then I could sit there and I could play around with it. And they, they, it was just like, I like the Lego analogy. Yeah, it's just like, there'll be a built in such as Oh, okay. Great. Cool. And, and.

25:12

But

25:14

I think that

25:17

there is a, for me, this is just me speaking listeners, I didn't realize the level of functionality that can exist within a website that is truly valuable to your business. So, like truly valuable. I,

25:34

I mean, people can connect with me on my website. It's like, it's just, it's a beautiful thing. I'm just telling you, what are the roadblocks?

25:44

I think when you're talking about agile and things like this, where you're taking this the the more of an iterative mindset, right? It's it's cycles is quite honestly, there is most stakeholders within your organization, it's might be other executives, it could be managers board, but whatever. They're not going to intuitively think that way. And so if you are, if you've listened to this, and you said, you know, what, I'm savvy, I've got this, this is the way to do it. There is there's probably some other people involved in that decision that are gonna say, well, do we have a Are we going to build all this at once I want it strict, you know, it needs to be all scoped in entirely upfront. And they're going to want to do it the good old fashioned way, which is to build a big honkin website with all the bells and whistles. And, and, and there's going to be some there, there might be some conflict there. So I think really, the biggest roadblock is conceptually just getting everyone on board and bought into the process that you don't have to do it all at once. Break that mindset. No, I'm telling you, man, that is an aha moment for me. I like that. I like it a lot. And I think that

26:56

it's a great way of moving forward, creating a new website be agile, again, I guarantee you, you can benefit from a new website. It changes your perspective. Now we're gonna have to wrap this up. Spencer, how do people get ahold of you?

27:15

A couple ways. First of all, you can go to the Brooks digital website. It's just Brooks dot digital. It's not calm. It's one of the fancy ones. Wow. Yeah. So there you go. You can also send me an email Spencer at Brooks dot digital. Feel free to connect with me there as well. Like that. Again, it does. We'll talk we'll have all of the contact information for Spencer big time. I like that dotdigital that's new. Yeah, it's pretty cool, right? Like you get you don't have to fight with all the other dot coms. You just say oh, no, whatever. I don't. I can just do dot digital or dot. There's tons of

27:51

Yeah, there are tons. Alright, listeners. That is Spencer, thank you very much for joining the industrial talk podcast Spencer. You're pretty welcome, Scott. It's my pleasure. Excellent. Again, listeners do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

28:15

All right, his name is Spencer, Brooks, Brooks digital, is the company. Let's just be real here. Look at your website, see if there's ways to be able to improve it, and improve the experience of the clients that you serve as well as the future clients. Think about that. You can approach it from an agile perspective. It's all doable, and especially today, make it happen. We've got three events. I'm going to tell you just go out to industrial talk. COMM one is the IoT solutions World Congress brought to you by industrial internet consortium and fair Barcelona. And then we have the manufacturing and Technology Conference that's coming up in November. And it's out there on industrial talk.com. And we're going to put together a mastermind in utility. big topic, big conversation. All right, be bold, be brave, daring greatly. and hang out with people who are bold, brave and daring greatly, and you're going to change the world. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Spencer Brooks with Brooks Digital talks about Agile Website Redesign appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Matt Mong, Vice President of Market Innovation with Adeaca about “The Power Behind Project Business Automation”. Get the answers to your “Project Business Automation” questions along with Matt's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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PODCAST TRANSCRIPT:

Matt Mong Interview

Tue, 5/18 2:01PM • 27:26

SUMMARY KEYWORDS

project, business, Adeaca, matt, industrial, company, happening, pba, talk, manufacturing, silos, listeners, system, people, podcast, innovation, champion, mindset, real, standardized

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to industrial talk. My name is Scott MacKenzie. And thank you very much for joining me. Number one. It does every related podcast in the universe. There, this is a no legacy thinking zone. You each and every day you industry hero come out and say why not? What if you're solving problems, you are bold, you are brave, you dare greatly. You're, you're changing the lives, you're just constantly disrupting in a positive way. You're changing lives and communities. That's why we celebrate you on this podcast. in the hot seat, Matt Mong, he is vice president market innovation with a company called Adeaca, Adeaca and boy, I'll tell you, man, we're gonna have a great, great conversation. And I think it's a topic that is really, I think it's happening now. And we're talking about project business automation, we got a lot to cover, let's get cracking.

01:24

Yeah, you know, what's so great about this world we live in right now is the fact that people once again, innovators, innovation is pushing the envelope, providing solutions that make our lives better, make our products better. And just bottom line, create a resilient business. And it's based off of success. And that's what Adeaca provides. That's what Matt Mong begins to talk about in this particular In short, it is, well, it's 20 minutes, like we always do, but nonetheless, great conversation, you're going to dig it. Alright. Now, again, I'm going to be talking about a couple of events. So get out your calorie, it's going to be at an industrial talk, don't worry about it. This is October 5 through the seventh 2021. right around the corner, let's get back to normal. This is IoT solutions World Congress, it is in Barcelona, and they will be focusing on IoT AI, 5g, digital twin robotics, boom, quantum computing. That's pretty cool stuff. And it is happening this year, thank goodness, Hope it opens up and all that good stuff. And hopefully, I'll be broadcasting from that location as well and highlighting all of the incredible individuals that are changing the world each and every day. Second, the second event that you need to put on your calendar is the manufacturing and technology show. This is in Cleveland, Ohio, this is November 9, through the 11th. And if you've never been to Cleveland, we put that on your bucket list, because that is a great town with great people who are just

03:01

they love that area. And it is beautiful, no doubt about it. And this event is

03:08

going to be just absolutely spectacular. And it's going to be in a great venue. So put that down. That is the manufacturing and technology show November ninth through the 11th put it down, it'll be out there on industrial talk.com. So if you're not, you don't have to worry about missing out. Now. We're going to be doing a lot of things. You know that industrial talk is about education, collaboration, and innovation in the industrial world. And I believe that that will be changing lives and communities. Big time, we can do it. And fortunately for me, fortunately for industrial talk, we have the opportunity to talk to the very best and we're going to be cranking out a lot of great programs. We're going to be talking about cybersecurity and why that is important. big topic, right? In utility transformation. Another great topic that utilities got to get on on the train the digital transformation train, it's leaving the station. So anyway, there's a lot of great stuff that's going to be happening at industrial talk. So just bear with me because we're doing a redesign of our homepage. I call it industrial talk two dot O. Very important. All right, let's get on with the Doug gun interview. Matt, Mong M,O, N, G. A, D, E, A, C, A is the company. He is the Vice President, as well, what makes sure vice president he had he had a change market innovation. I didn't mean to screw that up. But anyway, that's Matt mark. Great, great conversation. Enjoy. Matt, welcome to the industrial talk Podcast. I am so honored that you have found time in your busy schedule to talk to our wonderful listeners of this incredible and I'm not overselling it. Incredible podcast. How you doing there, Matt? I'm doing well. Thanks for having me, Scott. Excellent.

05:00

Excellent, excellent. So let's level set a little bit for the listeners out there, give us a little 411 on who Matt is. Yeah, so my background is mainly mainly in marketing communications. And I've been VP of Marketing for several

05:16

startups and small companies looking to grow. And my most recent position here at Adeaca is, is to do the same thing, but going about it a little bit differently. creating our own sort of category for what we're doing. It's, it's a really innovative company, cuz you're gonna be the category King on that particular whatever that category is.

05:43

Yeah, so the, the that category is project business automation.

05:48

Yeah, I love it. And listeners, it's Adeaca, that's A D, E, A, CA. And it's sounded out like Adeaca. So make a note of that. But we're gonna have all of that AP industrial talk calm, so don't worry about it, don't sweat the small stuff. So we're going to talk a little bit about project bid business automation, give us a little background on what that is. So

06:16

first, project business automation is about addressing the needs of project based companies in a single business system.

06:26

So it, what it does is it brings all the project processes inside one business system, which is the DRP, and brings it all together. So it's seamless, and in real time. So that's essentially what it does. And it's for any company that really, you know, visions themselves as a project based company. So it could be, you know, different types of manufacturing engineer to order manufacturing, project manufacturing contractors, also the construction engineering companies, even professional services, a lot of different project based companies are out there. That's what project business automation is for. What is the problem that you're trying to solve with this solution? Yeah, so these project based companies have been operating the same way for Adeaca, which is, they take care of the business system in one area over here. And that may have, you know, their accounting, and, you know, their reporting. And if their manufacturing does have some MRP, maybe supply chain, shop for control, but then all their projects are outside of that. So the project management, their project, scheduling, estimating, resource management, analytics, all stuff to do with projects is outside of that, and they don't talk. And so what ends up happening is, they start using basically tons and tons of spreadsheets to you know, manage their projects, import and export data, try and consolidate it all and figure out what's going on, as you know, projects progress. And

08:09

this is the main reason why, you know, projects are behind schedule over budget. And so we're trying to address that by bringing all this project stuff into the business system. So that all works together. And you know, as a project based company, projects, drive your drive your business, so they should be at the core of your business system as well. So projects drive your your manufacturing project, strive, your construction projects, your supply chain, your MRP, your your accounting, everything is driven by the project. And so if you don't have that connected in one system, it's a nightmare. And then that's what these people are, these people are dealing with, you know, the sad part about it, they're mad is that you brought it up, he said, hey, these have been going on for Adeaca. And and that pain has always been there for Adeaca. And everybody has talked about the fact that, hey, I'm having challenges here and there. And I'm and and but nobody and I don't understand why I don't understand why that there has not been more action in an attempt to be able to consolidate and put this all under one umbrella to grade. I don't have greater visibility in what's taking place in your project. I it just makes it makes complete sense. Why Why? Why are Why are they reluctant to do so? What What is going on? Why it just seems like it's a no brainer. The pain is extensive? Well, yes. So yeah, it's interesting. I think there's a couple of different reasons. The first is, it's just as the way we've always done it, you know, this is just, it's just a traditional

09:48

as far as the culture of what they're doing, and they built up the silos of all these different sort of fiefdoms. Yeah, that's true, right? You've got

10:00

You've got your, your, your project managers over here, and they have their tool and they love it. And they do it this way. And then you've got your engineers over here. And you've got your accountants over here and your controllers, and they do you know, their own things in their own way. And unfortunately, that's sort of how they've grown up. And then when they go out and look for a system, that's how they look, they look, okay, well, we need this and then we need this. And then they don't they don't look at it all together as one business. And so we're trying to get people to focus on your a project business, like and look at it holistically. It is, it is you, you've got a beginning and an end. And if you're a project business, right, many project business out there that make money off of projects and doing it right, and being on budget and on time and all of the metrics that are so important, you would think that that would be just the absolute top of the heap when it comes to doing things. Right. Right. It's not because of the human component, and all these little fiefdoms that happen, it doesn't happen. Yeah, what exactly what it has to it has to be a human, it has to be an education, it has to be a human type of thing. To move that ball forward, it's like, that's it, we're done, we're going to go down this road, whether we like it or not, and everybody's going to participate. Is that right? Absolutely. I mean, the, the customers that come to us, obviously, kind of have this realization, at some point, to some extent, where, okay, this just isn't working any longer. Like they they've optimized these little silos as much as possible. But nothing more is happening, they get these little incremental, you know, productivity gains, maybe here and there, point 2%. And it's just not, it's not affected to the business overall. So it's about educating people on, let's look at the whole thing, and then bring it all together. And that's really going to give you that next, you know, order of magnitude improvement, really the technologies, the technology it is, and it always gets down to people. So this is great, this is wonderful. You've spoken to me, my heart is full of opportunities and joy. Tell us, what do we need to do? What are these actionable points? Let's say we want to begin this journey? What is it? Well, I think first you need to,

12:26

somebody needs to be the champion in the organization, whether that's, you know, the continuous improvement person, VP of, you know, the CIO or the CFO, likely, it needs to needs to look at this and look at as, okay, we need to, we need to make a change.

12:44

Because it's gonna take a lot of education, and in getting people on board with, with the change, because you know, a lot, they're just used to it. So and they have to look at it from a different perspective. Like, we got a lot of customers who come to us, and, you know, say the, you know, the, the CIO, or CFO is like, okay, we're gonna do this, but then you got, you know, even you know, you have people that are unwilling like or, you know, skeptical, you know, on the lower rungs, and they're like, well, we use this app, and I don't know if this is going to do what we want it to do. And then three months later, they're like, Oh, I get it. Like, it's about the whole company. And we're just, you know, everybody's able to see what's going on in real time. Now, I get it. So it's it, it is an education thing. So it's, it's sort of that mindset of, we're a project business, we need to think like a project business, and what does that mean? Okay, well, then we should look for a project is this system. Right? So that is, that's how people need to think. So just for clarification, how do I need to think like a project business? What is that? What does that look like? I know, it's not what I'm dealing with today. Whereas pay pay pay pay pay? This is okay. And it's like crazy and nutty. That's not a project mindset. What is that? Yeah, so it's really about

14:03

the center, like bringing projects to the center, a lot of companies see themselves, as you know, I'm an engineering company, or I'm a construction company, or I'm a, you know, a manufacturer. First, they see that first, and then they think, but you know, we do it as projects. So we need we do need some project stuff over here. So they and that's how project management applications have typically grown up, there's, you know, they've usually been used for, you know, internal projects where, you know, it's just,

14:32

you know, it's something you might you got some projects doing, you're trying to improve the business, and it's internal. And it's, it's sort of separate from net, the bottom line, really, but when you're a project based company, it is the bottom line, the projects drive, the business, the revenue, the margin, it's all right there in the project. So the project has to become center, and the way that they think and they approach their business and they approach their systems and how they support their business.

15:00

They have to think projects first. And then oh, that's true. I'm a project based company, I'm a project business. And at the same time, how do what what do I deliver with my projects, that's, that's the difference. So I deliver a deliver an airplane, or I deliver a turbine engine or I deliver, you know, steel modular frames, you know, that, you know, it doesn't quite matter.

15:28

To a degree, what the actual product is, or the services, if you do it by projects, you need to think projects first. See, it's interesting, you're changing my mindset on that. And so I get it, I get it from the perspective, if I'm a black and Veatch or a key wit, or a Jacobs, and they make a lot of money doing projects, that's what they do, we've been on this, we're going to do this project, and we're going to, you know, build this water treatment facility got it, there's a beginning, there's a middle, there's an end. And that end is a delivery date. and everything in between is the budget and executing, got it, I can put my arms around that type of a business as a project business. But I think what you're sharing with the listeners and myself is that even a manufacturer that's manufacturing, plastic pieces, whatever it might be internal to that business, our projects,

16:25

I might, I might have a project to optimize that line, I might have a project to do whatever. And and from that perspective,

16:35

I shift my mind from manufacturing to a project and therefore, that drives that optimizes, because I have a project mindset, even in those environments. Is that correct? Yeah, it can be used that way? Absolutely. Because you know, that, and this is sort of been happening for a while now in the industry that, you know, every everything's becoming project fat, you know, projectized, you know, so yeah, you know, people are trying to make that shift, I just think, you know, the project based companies that were where they are delivering through projects, those are the, those are the key people that need to think this way, they need to make that shift in mindset. And then the other other companies who, you know, they may not necessarily be project based, and how they deliver their products, but they can be if they, you know, think about it the right way. So when we you started talking about these silos, which I understand it, and we've all experienced, I know, listeners out there, you experienced, you're living it today, by the way. And one of the things that I think is a driver, is how do you create a unified process map to make sure everybody knows where they're at, and drive the process with drive the system? So there's that you have to have an incredible conversation around that. And everybody's got to shake their heads and say, Yep, that's the process now. Right, that's how we do it now. You know, and that's one of the great things about it is to you systemize, the process, you know, and around that the best practices of your company. And so it is standardized, you know, you can, you know, and that's part of what, you know, the AARP gives you, and it gives other companies in different industries, like, you know, retailers or distributors, distributors, or those high repetitive, you know, volume manufacturers, everything's in one system, and everything talks to one another. And it's all standardized. And that's what gives them huge amounts of efficiency and productivity. And that is what we're trying to do for project business. So you bring your projects inside and into a standardized system. Now you can actually, you gain a lot more control over the process. And but you also give it your you're maximizing productivity through that process, and that standardization. Alright, so what I hear is that I've got to have,

19:03

I've got to have the right individual in place to be able to be that champion, I'm going to have to go through the process, and agree that we're going to take these fiefdoms, these, these silos and begin to bring them together and we're going to be a project centric, focused business. Right now, that's a lot of pain. That's a lot of change. That's a lot of frustration and pushback and all of that stuff. That's why that champions there, you better have better have a strong shoulders, and then

19:41

I'm going through this pain, what's the benefit? What am I going to see? I'm already dealing with it I'm already losing money here. And it's it's it's the devil I know. Right? So there's, there's a lot of there's a lot of different ways to measure ROI on something like this. So I'll go through

20:00

Uh, sort of the two. One is obviously the hard costs. So for example, if you have, if you're using 10, I mean, we've had customers that come to us, and they're using 13, different systems, you know, different applications to do different things, resource management, project management, spreadsheets, scheduling, product lifecycle management, all that stuff, right, and they got all these different systems, well, if you can eliminate 13 different systems and bring it down to one, like that, already, is just those hard costs in in the licensing, but also, the main maintenance of all those systems is is dramatic, as far as cost savings. Now, that's, that's one. But the real big benefit, I think that's even harder to measure is is the

20:47

is the productivity, the visibility into what's going on the real time connections in your business that just speeds everything up, and makes it and increases quality of your processes and your delivery. So all that getting into the one system that does that. So for example, I had a customer, we had a customer come to us, and they didn't know they, they would do very long engagements with their customers probably three to five years on average. And they wouldn't know if they made money on that project. Till 90 days after it was totally complete. And

21:29

and it's just, it's, it's kind of amazing.

21:33

can operate a business like that, right? So now, you know with with the Adeaca PBA. It's real time they know exactly where they're where their project stands as far as profitability, revenue, everything at all times. And so now they know, you know, what they need to do how to make adjustments to make sure that they're going to make money on that project. I would imagine that this creates a business that has greater resiliency greater, given the fact that we had the pandemic, a lot of people, we're not in a good position. Now, I would imagine that there has to be conversation of business resiliency. And this to me speaks to resiliency. Now, with that said, I see the value proposition, I understand the the need to transform that business and have that conversation. Can I want to do it incrementally? Or is it a big bang?

22:28

It depends. Yeah, it can, it can be incrementally depending on where you're at. So for example, we work off the Microsoft MVP platform. So a lot of times they'll implement

22:43

us with with the platform at the same time. And that's that's a big job right there. But then it's really the the adoption that could be incremental. Yeah. Right. So yes, you've got, you know, like we talked about, you got these different silos, and you can't just get everybody use it now. Like, you need to focus on one, maybe bring them over, and then focus on the other one, bring them over it, there is a whole change management process that needs to happen like that. And, you know, it's it's, uh, yeah, I love that. Yeah. Because you want to minimize that, that frustration. You want adoption, you want to be able to bet Yeah, that's great. Get victories? You know, all of that good stuff. What are the roadblocks?

23:25

I think

23:27

there's, there's a couple. One is when they go and look for these typical, these project based companies, when they go and look for any RP or business system, they actually aren't looking for, you know, what project business automation they're looking for. They're looking for accounting, right? They're looking for accounting, some expense reporting, maybe some timesheets, that type of thing. They aren't. So the first challenge is to the roadblock is to open up the scope of what you're looking for. Because it's, you know, there is better a better way to do things out there. So you have to open up that scope, what you're looking for. And then the next challenge is just like I think we talked about earlier, getting that champion and getting getting everybody on board getting that buy in from the you know, from the executive level. Yeah. You know, that's, that's a common tale. With any,

24:22

as we're talking projects, it's a common tale with all projects, it seems like you better have the right champion in place to really push that, that project forward. Alright, let's, let's talk about how we get a hold of Matt, you might be speaking, something that's touched somebody's mind and heart and says, Yeah, I got to get a hold of Matt, how do we get ahold of you? Right, so just Adeaca.com, right, so just go to Adeaca.com. And we have lots of information, lots of documents you can do you can download as well. We have the project business automation blueprint, which sort of defines what we've been talking about.

25:00

gives you a little bit more in depth view of what PBA really is and what it can do for your company.

25:07

And then, you know, just reach out to us, we'll engage with you.

25:12

at any level, I mean, even if you're just looking for some information, you know, we're not here. We're here to educate, is what we're trying to do. That's really what we're trying to do. That's a beauty. All right, Matt, thank you very much for joining the industrial talk podcast and sharing this insights into project business automation, cool stuff, my friend. Thank you very much, Scott. Go to Adeaca.

25:38

Alright, listeners, we're gonna wrap it up on the side, we're going to, I want to make sure that we've get the link to the PBA blueprint, that is a opportunity for you listeners out there to sort of route around to look at that particular thing. And also the contact information for Matt, and all of the social. That don't come to me and say, I can't get a hold of Matt, because I'm gonna have it all out on the industrial talk.com. site. Again, thanks, Matt.

26:05

Thank you, Scott. All right, listeners. Don't go away. We'll wrap it up on the other side. You're listening to the industrial talk Podcast Network.

26:17

All right. Thank you very much, Matt, for coming on the industrial talk podcast. I absolutely love the conversation, great innovation, great solution for companies that are really project centric. Right? It's a must. Let's remove all the chaos that can exist within projects because it's happening. It's been happening. There's a solution, Adeaca. Alright, reminder.

26:41

Put this on your calendar October 5 through the seventh. This is IoT solutions World Congress, you got plenty of time to put it on the calendar right now. We're going to be talking all things IoT, Ai, 5g and everything in between highlighting the best of the best at that particular conference. Let's get back to normal. And the second one, the manufacturing and technology show.

27:02

That is November 9, to the 11th. beautiful town of Cleveland wonderful people wonderful venue. Alright, you've got them down, make it happen. Let's get back to normal, the sooner we can. Be bold, be brave, daring, greatly hanging out with people who are bold, brave, daring greatly. You will change the world industry changes the world. Thank you. We're gonna have another great conversation right around the corner.

The post Mr. Matt Mong VP with Adeaca talks about Project Business Automation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Julian Seume, Chief Marketing Officer at Wiferion about “Wireless Charging and Increasing your E-Vehicles Availability by up to 30%”. Get the answers to your “Innovative Charging Solutions” questions along with Julian's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Julian and the wonderful team at Wiferion on innovative industrial charging solutions – Bright Future by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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Personal LinkedIn: https://www.linkedin.com/in/julian-seume-424190125/

Company LinkedIn: https://www.linkedin.com/company/wiferion/

Company Website: https://www.wiferion.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

charging, julian, industrial, inductive, solution, vehicle, battery, technology, forklift, assets, inductive charging, company, scott, plug, people, talk, drive, fleet, listeners, cool

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast absolute, again, absolute honor that you have joined this particular platform that celebrates you, as I take my pin and I point to you on the video, you are an industry hero, you are bold, you are brave, you dare greatly your solve problems, you innovate, you're changing lives, and you're changing the world. celebration is what we do here on the industrial talk podcast. All right, in the hot seat, we have a gentleman by the name of Julian zoomy. And he's with a company called wiper Ron. And we're talking this is pretty cool. This is cool technology. This is cool innovation. We're talking wireless power, inductive charging for your E fleet. But it's not that it's how they design and how they are able to do that. You're gonna love this conversation. Let's get cracking. See, this is what's so cool, right? industry as a whole industry. We always talk about innovation. But here's a company, why phoron that's taken inductive charging, and just taking it to the next level that keeps your assets up and running your E assets up and running 30% up to 30% more, that's money in your pocket. That is value, baby. All right, before we get cracking with the interview, again, I want to be able to tell you a little bit about industrial talk 2.0. And it's a redesign. But we all you know, we you know, we do the podcast, you know, we do the videos, you know, we do the blogs, you know, we do all of the stuff, we host we do all of that stuff. But we are just sort of reconfiguring industrial talk so that you can find information and you can find it easily and you can collaborate, you can educate, and you're going to be able to find these individuals that you can innovate. Like why for Ron right here, you're saying to yourself, Scott, I need to be able to look at that solution. Boom, industrial talk.com has it for you reach out, boom, see, everything that you possibly can try to the team here at industrial talk really is trying to work at making it easy for you to get stuff done. Because we're all about that education. We're all about the collaboration. We're all about that innovation and working with companies that embrace those values and recognize in this new normal, this next normal, whatever this normal is that we can't do it all on our own. We've got to collaborate. We've got to find companies that saying, Yeah, yeah, I'll work with you. Let's get this stuff done. That's what we're looking for. That's what we have out on industrial talk. Because it's just going to have to be that way going forward. It's it's, it's an exciting time. Don't get me wrong, I love it. But I want to be able to find people who want to get stuff done. Alright, let's get a kurakin. Wiferion, is the company so let me look at his. This is Julian Seume. You're gonna say Scott, it's not spelled with a Z. It's not it's s e u m e Julian's first name, Ron is w i f e r i o n. And you can go out to Julian's LinkedIn stack card. Impressive, as always, like everybody else. And being the chief marketing officer, he brings the pepper in this particular conversation and pretty bad. I just once again, just as I look at the other screen, once again, the innovation, the technology, then what companies like wife Ron are doing is just spectacular. I don't know, man, do you get chills up and down your spine? I do. And if I had hair I share my hair with tingle in my head would tingle but I don't and so it doesn't. But anyway, wife run wireless charging systems. And in the video, if you look out at the video, you'll see just these, like these little plates, he's holding it. And these plates are just powerful solutions for your E, your, your E fleet, your your, and it just starts there, man, you start pulling on that thread of the solutions that can be provided. And it's never ever ending. It is just God. It's an exciting time. All right. You don't want to hear me continue to Yammer on remember, industrial talk. 2.0 Be on the lookout for that one. All right, here is Julian Seume. Julian, welcome to the industrial talk podcast. How are you doing today?

04:50

I'm awesome. Thank you, Scott. How you doing?

04:53

We'll see. See listeners. He's got a lot of pepper in him. That's what I like about him. Julian, a lot of In fact, that's his last name, pepper. Seume. Did I get that right?

05:06

You got a perfect but today let's let's keep it

05:09

easy because I'm sitting there going, quote quote quote unquote that doesn't. And listeners you're gonna say I want to be able to spell his name correctly, it'll all be out there on industrial talk.com Don't worry about the pronunciation. That's my problem, not yours, but you do need to reach out to this gem because he's got a mad stat card out there. And I love what we're going to be talking about the the tech, which is really cool. And then the company is why fire on and that's again, don't worry about it my responsibility. It'll be out on industrial talk calm. Alright, Julian, for the listeners out there. Give us a little background of where you come from why you're such an incredible professional, then we're going to go into this particular topic that I think I'm pretty, pretty excited about.

06:01

Yeah, awesome. Let's do so my name is Julian, and that's keep it away. I'm working at a company in Germany, where we coming from, it's called Wiferion. But Wiferion is also fine. And what we're doing is what we do is actually we do call inductive charging pads for making energy transfer over the air without any contacts and not thinking about your your electrical toothbrush, or your your smartphone. We talking about big industrial robots, agvs cars that move themselves that are driven by batteries. And we would like with the solution we would like to discuss today. We want to make it easier to get energy and power into your batteries without any contact

06:42

with Julian that that has that been done before in the past?

06:46

I mean, the honestly, the technology was developed by Nikola Tesla, maybe some people know from the computer game, I think common and conquer where you have those Tesla power stuff. Yeah. So basically, it's 160 something years old, right. But let's say to have pushed into such a small footprint with that high efficiency. It was not done in the last couple of years in depth, high efficiency and power when we do so. But everybody knows. Maybe we get a very little hint that the smartphone stuff used nowadays. Yeah,

07:20

almost no one is plugging anymore. Everything comes you put it on a little desk, you put it into your car, and there's a little mat in there, which says inductive charging. I'm charging your phone now. And basically that's what we do, but with much more power for other vehicles.

07:37

Yeah, this inductive, by the way, apparently, I'm one that does not use inductive charging for my cell phone. I still plug it in, I still run around trying to find that plug.

07:49

But one question. Are you brushing your teeth with an electrical toothbrush?

07:54

Yeah, but it's it's driven by a battery.

07:58

Okay. Okay.

08:01

Try Julian, I'm trying to leverage the inductive technology. But the funny thing about that cell phone. And I'm sure some of the listeners out there can can embrace this, when that little plug gets bad. And you try to just sort of extend the life of it. And then you sit there and you'd sort of stay. I'm looking forward to the inductive solution.

08:24

Wow. And that's actually it's the same issue. If you're running a forklift or something that needs to be plucked after the shift. Just imagine you are the work of the next shift. And the stupid guy from before it didn't pluck the correctly come down with shit. My equipment is not ready. So I got to go to the manager and say, I'm sorry, can't work. The equipment isn't ready. So that's basically some of the things we're going to talk today. And that's what how we want to solve issues about plugging in cables, or, yeah, things like that. So.

08:56

So we're talking about inductive in general, macro, high level inductive charging. And we're talking about the technology to be able to do that in an industrial setting. forklifts, other other large equipment within a manufacturing floor, let's just sort of lay that out, and, and keeping the assets charged in a way that they're productive. And so the overall, what was the overall thinking behind the company and why this is so important.

09:29

Yeah. So we looked at what happens in the industry and actually the industry is removed from its revolutionizing. It's basically everything is moving now it's going to be flexible. There's robots and ATVs and industrial trucks moving from gasoline into electric. So we saw there's a huge benefit, because at the moment the standard technologies that are charging those electric vehicles, they are either on a cable, which is quite strange if you think about an autonomous truck or an autonomous VIERA this completely alone and can drive me crazy, amazing, intelligent, smart things. But then in the evening needs to drive somewhere where a guy goes and plugs a cable. I mean, that's, that's not what we really think it's a complete solution. So we thought about what can we do with the technology available? And we found four very smart guys were actually researching on a PhD level, how can we make those kinds of inductive charger very efficient. And in the end, we basically came up with a little plate that is just 10 by 10 inches. Just keep holding that up.

10:33

If you're looking at on the video, this is this is it looks cool, right? Got a great smile, but it looks cool. So don't get distracted by the smile. And that's all it is.

10:44

That's basically what what do you put on in the in the ground or on the ground or on the wall of your manufacturing location. And then you have a similar plate on the vehicle. And basically, the only thing is having the two, the two plates not kissing each other, but getting very close to each other. And then immediately starting communicating and transferring energy without any additional help from from a guy or from software. So that's all full automatic. And the cool thing is there's no context in between. So there's no wear and tear, there's no cables to be plugged in, just the two plays need to get close to each other communication, hey, I'm a vehicle I need energy. And then we generate a magnetic field. And the magnetic field basically charges, vice versa, then the battery in the vehicle.

11:29

So I'm a human being. I make, hopefully, dumb decisions. It's not my fault. It's just my species. So I sit there and I say, that's pretty cool. I get it to content, you know, I can get real close. How do you? How does your company prevent me from getting too close? Or too far away? And I, I optimize that distance so that I'm optimizing the charging, and I'm not banging into it, or I'm not that far away. How does that happen?

12:05

Yeah, I mean, there's it's quite simple. First of all, the guys who are driving forklifts, if it's a manual driven forklift, there's super good and driving forklifts, they can actually I think they can drive less than an inch if they want, because, you know, they were really amazing in the in the warehouse in the in the manufacturing supply chain. But honestly, the best case where this latest stuff is really amazing is at the autonomous driving. So if you have autonomous driving fleet AGV, that is actually the smart component in the process, that it has scanners and and never then navigation technology, which makes it easy. And we have quite a big, let's say chance of being not in a perfect distance. And that's our experience, no problem at all, it's even a much easier, because compared to other solutions where you have, for example, one of the competition solution, which is on the market is a contact charger, which is it's available since I think the 1980s or 75, or something. So it's it's good, it's traditional, it works. But you have to be exactly on place, you have to push, you have to hit perfect. And if you do, if you are a manual driver, sometimes an interest too much, or even the technology of of the scanning and the navigation software of the self driving ATVs they need to be very precise. In our case, there's like inches left the right enough space, we don't need to be 100% accurate, just close to it. And then we will the thing will do the thing.

13:35

Seeing that that's pretty good. So your your inductive solution allows for the human very ability and be able to achieve the objective that is necessary to charge that be keep that asset moving and doing what it needs to do to be productive. Now, it's an interesting stat that I have here. It is fleet availability of your industrial II vehicles v e by up to 30%. So your solution keeps that asset delivering its benefit up to 30%. Is that correct?

14:13

I mean, that's that's correct. Then of course, that's that's a marketing talk, but it's a real marketing talk because it's reality. So what what we do have that and that's the difference to other solutions in the past but you had mentioned you have your forklift, you have your forklift driver and he runs a full shift and after 678 hours the battery is empty which is fully fine. Yeah, those two t goes to a charging spot maybe drives whatever 500 meters, stops there gets the battery into the park says goodbye. And the forklift is basically staying there for four or five hours to be fully recharged again. What we do is we basically because that so easily to be implemented the grounds on the floor and on actually on locations where the fork driver is stopping anyway, and there's no petitioner let's say job to be Done with a cable in, let's imagine he has a five minute single break, or you need to go for the restaurant or he has a break for the cafeteria for 30 minutes. No one nowadays drives to forklift 500 meters to the charging location proccing, the charger cable for maybe 20 minutes of breaks? Yeah, go back to the cafeteria. And so what we basically want to do is we're going to implement the charging in the process where he anyway stops, if he stops for unloading the dock. And there's a certain stopping time because the truck is changing, then he has five minutes of standing time, or maybe only two. And as it's fully automatic, and there is no trick, chances are, there's no wear and tear and things like that. It's basically done automatic that the driver doesn't have to think about charging.

15:51

And you know, that's huge. Julian as the listeners, I want to make sure that that point is sort of crystallized. And it's just the charging, the function of charging of your assets is just a part of the process. And so if I go to station a, there could be a charging station there. And I just pull up, take care of whatever, it might take me a minute, but I've got a minute of charging that's taking place. And then I pull out and I go to station B same sort of deal. But it's embedded into the process. And so I don't have to make a conscious decision to go eat lunch, but drive the forklift or other asset over to this one charging station, stick it in, and then walk back over there. Brilliant. Scott,

16:41

you got and that's exactly what we'd like to do. And just imagine in the manufacturing area where you have no self driving agvs or in a house where you where you anyway have to go to load something which takes 30 seconds, maybe a minute. Or if you're in a production circle and your your production let's let's let's assume your yawn yawn yawn automaker. And nowadays the the body of the of the cars has not been like Ford and 100 years ago, put it on the beginning of the band. And then it walked through. Nowadays we go from station to station and the things are going on an ATV. So that means maybe there's like 50 stations they go through and there's automatic robots and manpower who was working on the on the car. And just imagine every time you drive two minutes to Next station, then you have a one minute working time when robots are going on and, and doing stuff on the car. That's the time where you easily change because it's just in the ground if you want or on the on the ground. Just don't think about

17:39

now I'm telling you. That's that's actually that's a cool solution. Great thinking over there. That is I love it. I love it. So the question that comes to mind? Yeah, yeah, good, good answer. Because the question that comes to mind is a couple of things. One, cool, I'm listening, I want to be able to do something like this. Can I do it in a small way? Big way? How do I begin the process of implementing?

18:09

Yeah, let's, let's be honest, it's it's basically, there's so many in 1000s of potentials to put it in. And we have to look, it should be also a good business case. And that means you basically started Look, I have a driving situation, I have electric a vehicle. And I'm running more than let's say two shifts, and I have constantly problems with power, power transfer their interior, broken, damaged cables. So what can I do, of course, we are targeting companies who make agvs, who make industrial trucks to make basically upgrade their their vehicle into a smarter vehicle, not only by sensors and systems, but also in the way of charging and energy supply. That's the one thing and of course, that's our first target two is to have a general improvement of the vehicles outside there. And that will bring the revenues for the end customer using those vehicles. On the other hand, if your industrial truck manufacturer, or for example, if you're using manufacturer trucks, we can basically swap your old lead acid battery and swap it into a new tray which has inductive charging with for example, lithium ion in there, which is a little bit better suited for let's say rapidly fast and quick and short charging circuits in terms of lifetime of the battery. And then make in retrofit, you're actually truck into a new very crazy state of the art inductive charging machine. So that's that's these are the two ways which we're trying to get into the market and where we think the product can have a huge benefit for the end customers. See,

19:41

here's here's the thinking it's like pretty cool. I can take old assets, battery asset, you know that that has to get plugged in, and I can retrofit it with your solution cool. And be able to create a charging station that sort of elevates And prolongs the value of that asset, because you just sort of updated it, I would imagine and correct me if I'm wrong. Now I'm able to collect real data on that asset as it moves around. And then I can be able to make tactical decisions on my manufacturing process, or where people are at, does it give me more data to look at to be able to be a better business?

20:26

Yes, Scott, good question is that we will do it, I think we do it. It sounds like it was not a predefined question. It was not actually,

20:35

it wasn't, it was just me.

20:38

So it's cool. It's got mister.

20:39

So

20:40

that's also the new technology without only transferring the magnetic field and therefore putting energy from one side into the battery. We also have a communication connection, basically. And we do communicate all the data from the battery system from the vehicle into the stationary site, which is plugged on the ground, and then into a cloud. So Meaning, if you have a smart management fleet management system, you can hook up to the cloud and basically get not only the information you have anyway, but getting detailed information about a battery, the life cycle, what's the status, and things like that. And one more thing, I think is very important, because we talked about the system does not be belong to one kind of technology in terms of battery, we charge 24 volt, 48 volt batteries, lead acid, lithium, lithium, the tinium doesn't matter what kind of battery and only have the same charging spot. Meaning even if you have different kind of vehicles running on your fleet or on a warehouse, everybody can use the same. And that's where the real game changer comes into the game. Just imagine a big guy like Amazon or whatever the sides, okay, I don't care what kind of vehicles are driving, I just want one investment for the charging. And everyone should need a similar charging spot on the other side. But that's let's say it's visionary. Maybe Amazon list is listening. Please call me we can make a good deal.

22:06

That's it.

22:09

All right, that's a shameless plug. But it's a good shameless plug. Because the technology's really cool. Okay. So what I see is one, this is an important if you're in whatever application or you're using these assets. And and and i think that it's important that you use these, you're going to have to come up with a, a strategy around that. And I think that this inductive solution is a cool future. You know, thinking into the strategy, it's important. It is a digital transformation journey, because you're going to be able to pull all that information, you're going to be able to make better decisions. I get it. Why do you have certain? What are the roadblocks? Why don't people just say, I get it? Let me push back on it.

23:01

Yeah, to be honest, em, as you ask, how long is that on the on the horizon, it's been there for many, many years in a different way. We call it next generation inductive charging, because everyone who has heard about it or use it or tried it out, they basically had a line charger, which is normally placed into the ground with a lot of infrastructure work. And yeah, I would say those system were available also since couple of years. The problem was, it's huge investment. And you cannot really drill into a leased warehouse where you have to know in 10 years, I have to return it to the owner. And I have to fix all the groundwork. So that was one of the topics where where we have limitations. So we come up, let's do it on a spot charger. Let's do that little 10 by 10 inch thing, if we can even put it just on the ground with some plastic mats, depending on the application. So you can easily move it away from one place to another if the warehouse design changes the layout. And the second thing is the second why why is the robot there, people need to understand it's not the old kind of inductive, the old kind of inductive charging was around 60% efficient, meaning if you have those those phone charges, which are like this size, they have a similar maybe 50% 60% efficient efficiency, which is okay for for five watt of charging of a phone. I don't care if I lose too much. But if you lose 1500 watts for 3000 watts, right. Huge, huge issue. So that was one of the biggest roadblocks and people need to understand there's something new in the market, which really works with 93% efficiency that's fully comparable to any other charging solution available on the market. See, and

24:36

I think that that's a great point. And because you're in the business and because this innovation just keeps on rolling forward, it only gets better. It's only just keeps on getting better and better and better because your focus your company and others are focused on delivering value delivering success. And that requires me to keep on innovating. And so you're already there. Throw away that dog on old tech uses New Tech.

25:11

Yeah, that's a cool thing. If you're a startup, which we been like five years now, and, you know, we can really concentrate on one thing, and we only riding that horse, and we have to ride it until it's dead, or we're going to make a unicorn out of it, you know, but let's, let's see, it looks like other companies are focusing on too many other things. If you have one really cool stuff, which we believe we have. And now as I said, in Europe, it's quite we're quite, let's say established with the category that we have most of the the systems in your running and we now entering us, that's also why we have to talk. We are at promo dx. So that's gonna be amazing. We really looking forward because that's gonna be a big game changer. I think also, yes. All right,

25:52

we're gonna have to wrap it up. This is what I've got out of this conversation listeners, outside of the fact that Julian and and the wonderful team at y Ferran or, anyway, right there, they're passionate about your success. It is a true innovative solution that's delivering value that you can deploy. Yes, there has to be a business case. And but they'll help you through that. And it it makes your assets more efficient. And it's, it's, I'm telling you right now, Julian, I'm sold. You had me at pi.

26:31

Okay, Scott, let me let me show you one. You can start charging a phone with it. But it's gonna be like very zip charts. It's gonna be you have to be careful. Don't keep it lower than maybe five seconds on the plate.

26:42

It goes way. Roast my thing.

26:48

Yeah.

26:50

Hey, are you active out there on LinkedIn?

26:53

Of course.

26:54

You will find me under my name was Julian dot Seume. And of course, we and also Wiferion w, I, f, r i o n. You will find us on LinkedIn. We're quite active there, hopefully. And as I said, we're going to entering us on promar Tx. We are one of the ovation award nominees in the finals of the coolest product in this year. So look out, I would really enjoy time with you explaining the idea and developing projects, if you like.

27:25

All right, right, efficient wireless power in this is an inductive solution.

27:31

And

27:33

it's pretty badass. I love it. Love it all. Very cool. Thank you very much, Julian. Now you're gonna say Scott, I got to get all that, you know, it's gonna be out there on industrial talk.com with his particular podcast, all the links and ability you need to reach out to him and this particular company find out more because it is important stuff. make you a success in the future. Alright, Julian, thank you very much.

27:57

Thank you, Scott. Stay charged and charge safe.

28:00

Bye. Bye. All right, listeners. That's a closing salutation. Stay tuned, we're gonna be right back. You're listening to the industrial talk Podcast Network.

28:19

Now, that was a great conversation. You got to admit that industry is so cool. And people within industry you heroes. You're just cool. Got a high cool factor. No doubt about that. All right. All the contact information of Julian swimming and wiper on, of course will be attached to his podcast at industrial talk.com. Don't miss out I guarantee that they want to talk. And I think that if you can see true bottom line value to your solutions into their solutions in your your business. Boom. We got to be about making our business succeed because we're about surviving, rebuild, and of course prospering in this new new world. And remember, write, be bold, be brave, dare greatly. Let's collaborate with people who are bold, brave, daring greatly. And I guarantee you're going to sit there and you're going to change the world. Because you're going to change the world through innovation, you're going to change the world because you're going to continue to educate industrial talk to Dotto, it's going to be out there. So there's no excuse, right? All right, we're gonna have another great interview right around the corner, as you always know. So be safe out there. And thank you very much for joining the industrial talk podcast.

The post Ms. Lydia DiLiello with Capital Pricing Consultants Talks about Optimal Pricing strategies for Success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Scott Heide, Founder and CEO at Engineering Intent Corporation about “Solutions that Streamline and Automate your Engineer-To-Order Business”. Get the answers to your “Efficiency” questions along with Scott's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Scott and the wonderful team at Engineering Intent Corporation on how you can up your Engineering game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SCOTT HEIDE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/scott-heide-34a2353/

Company LinkedIn: https://www.linkedin.com/company/engineering-intent-corporation/

Company Website:  https://www.engineeringintent.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

Scott Heide Interview

Tue, 2/2 9:25AM • 28:09

SUMMARY KEYWORDS

engineering, customer, scott, company, solution, product, automate, cost, sales, automation, people, impatient, engineers, intent, heidi, industry, capture, challenges, procrastinate, conversation

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, let's go. Welcome to the industrial talk podcast absolute, as you know, an honor that you've joined this platform that celebrates industry heroes each and every day, and you're saying to yourselves, God, why do we celebrate? Because? Because industry, manufacturing, the people that are in those professions are bold, brave, dare greatly innovate like no buddy's business, and you're changing lives, and at the same time, changing the world. So that's why we celebrate you. All right. But Hot Seat today. His name is Scott. He's a good looking guy, by the way, because his name is Scott. Heidi, last name. co. Engineering intent.

01:14

Cool. It's cool. It is cool. Let's get cracking.

01:20

Yeah.

01:23

Outside of the fact that I can remember his name.

01:27

He's, he's damn good looking. But anyway, what's interesting about this conversation, and I think it's an interesting Avenue and

01:37

engineering intent is a, let's say, a software, a technology company, right. And they provide a platform that allows people in the field to be able to create sort of pretty accurate engineering quotes on solutions for firms that are in the engineering space, right. So for example,

02:06

I go out, I visit a customer, the customer has something in mind, it looks like XYZ, it's got this and that right then and there because of their platform because of their software. Because of their technology. I'm able to come up with a pretty doggone decent swag at what the cost of that particular solution will be. And and for me, right, Scott MacKenzie, being impatient, as I've always impatient, unfortunately,

02:38

I like it. I like it. It's like real time insights into like, Hey, I got this idea. And then I want to be able to come up with some sort of an estimate of what it might look like, engineering intent. The team of Scott, Heidi. I mean, come on. Come on. It's pretty doggone cool. You got to sit there and say, it's pretty damn cool. Now I'm not gonna do it justice, because Scott and his team at engineering intent, live eat breathe this solution. But Oh, I know. Boy, it satisfies my my curiosity, of being able to get something on paper that looks like what I'm thinking about and have a dialogue right then and there. I don't, you don't even have to go back to that. You know, whatever your your office is. You can do it right then and there. Come on. That's what the future holds. That's what this is all about. That's a that's an industry hero, his team, their industry heroes, what can you say? All right. Remember, I want you to do a couple of things. And just note this before we get into the interview is one you got to constantly educate, right? Just keep keep educating. Now's the time. This, this is speeding by us. So educate, collaborate, reach out to me, Doc gotta reach out to me and we'll let's collaborate. Let's figure out the way to get your story out there. And as well as all the other people who you want to collaborate and of course, innovate. You got to keep innovating, just like engineering and tech men. They don't shop. It's not as if like, hey, all right, we got our platform, blah, blah, blah, and a stop. Nope. They keep hammering on that technology so that it brings the value that you so deserve, because you're an industry hero.

04:29

All right, let's get cracking on the interview. Now his card is pretty doggone chock full of great stuff. Right? Scott, Heidi, that's h Ei D. Engineering intent is the company. And as I scroll down, I look at his stat card. Oh my gosh, he is smarter than me. absolutely spot on. All right. Instead of me yammering on and on and on and on. Let's get going with the interview. Enjoy Scott and his insights into what they're doing at

05:00

Engineering intent. All right, Scott, welcome to the industrial talk podcast. We've had habit listeners, you're gonna like this conversation, just because we've been having a great conversation offline. In fact, we should have been recording it, Scott, because you were just dropping value bombs all day long. And I'm just sitting there going, man, I should have recorded that man. All right, before we get out again, but yeah, it's not gonna happen. So before we get really cracking and, and relive all our conversations, because that's what we can do. Give us a little 411 on who Scott is. So the listeners understand why you're such an incredible professional.

05:37

My name is Scott, Heidi, I'm CEO of engineering intent, I've been in the business of what we call engineering automation, or design automation, sales configuration for the past 30 years, and I've had a lot of experience with several different companies and with several different large scale partners over the years. Today, our company is a software company that makes a product called knowledge bridge, and we'll talk about that soon. This is interesting if you've been in the business, and I mean, your your, your cutting edge at engineering automation, I'm going to just sort of share with you every time that I had to go approach my engineering department, you know, what was was the biggest problem.

06:21

I would procrastinate and then I would probably go over and grab a cup of coffee. And then I would see, hey, there's some donuts. I would procrastinate to the end until I couldn't procrastinate anymore. And I'd have to have that conversation with engineering. And so the simple fact that you were already thinking about engineering automation, you're a trailblazer? Yeah, it's been it was pioneered in the late 80s. Actually, there was a company called icad, that kind of came up with the original concept of this kind of object oriented approach to design automation. And we've been developing it and growing with it over the years. The the key for us over the last few years is the proliferation of the the Internet of geometry that can be fast and interactive of some of the new technologies coupled together with that underlying ability to automate what people think automate, the engineering process has really brought it put us in a good position to help a lot of companies. Yeah. And you're you're a cloud based business. Right? Yeah, that's right. And that has its tremendous value. But

07:39

so what was the problem that sort of lay out that problem of what's your try this this knowledge bridge or K bridge solution? what problem are you addressing? So a lot of companies that do customized products, have to configure their products, but they have to configure them in the using engineering rules as part of what drives that configuration, they have to use geometry and geometric relationships. And they have to, if they're going to make a possible for their sales people and for their customers to be able to do the configuration, you need to be able to interact with it. And so the technology for doing the automation has been around for a long time, but it hasn't succeeded and rolled out the way it could to help these companies, because of this lack of these extra features that enable it to make it more effective. And what we're doing these companies that we work with struggle because they're trying to make a custom product for their customer. But because it's custom, it takes time, it takes expertise. They make mistakes, there's handoffs,

08:58

there's throughput, time, and so on. And so we're trying to help them streamline that process to automate it to capture the knowledge that's needed to do those steps in an automated way. And that's what we do. And so if we can make it so instead of taking two weeks to do a quote, you can take two hours to do a better yet do it in front of a customer with the customer better yet even have the customer do it themselves, then the communications just becomes much more efficient. And you're able to make a sale that you wouldn't be able to make it to do it with less resources. You're able to make fewer mistakes while you're doing it. You're able to understand your margins while you're doing it because we're rolling up the cost and we're doing calculations. All of those things become more effective for our customers. I think it's brilliant. And and you know, yeah, you're absolutely right. It's been around for a little while people have been talking about it.

10:00

This is like the, the, you know,

10:03

the the golden goose if you could do it for me being a, some people say that I'm impatient, some people, not everybody, but some people say that I'm impatient. This is like right in line with what I like. So if somebody came to me, and and I had a dream, I had a thing in my head and I said, I'm thinking about this, and I'm gonna, I want to talk to you about it, if you could take care of it right then and there. And we could communicate, and then ferret out all the challenges. Holy cow, you have a customer for life I'd like and then when they leave, I could just say, yeah, yeah, we got it going on. I just think it's such a tremendous value proposition. I mean, I might be, but I'm really impatient. But I think a lot of people are, yes, absolutely. Being able to interact with the customer and show them what they're going to buy, not just configure it and show them the price, but show them a picture of it, or a 3d model, or a rendering or a drawing and so on and have them be comfortable with it. And an immediate response is just the the value from a sales point of view is huge. And keep in mind, this all started. Because what the problem we were originally trying to solve was just, you know, I've got a bunch of engineers that are spending so much time on every individual design, it takes hours, it's, you know, the throughput, time, and so on. And it's expensive. We're trying to automate those engineers, but what we realized is if we enable the UI, in such a way that you can use it in a pre sales mode, just like you said, you get a customer for life, when you can show them what they want, and confirm for them that we're going to be able to make what you need. And do it quickly. It's just high super high value. high value is an understatement. Because you're sitting there having real conversations with your customer about a problem they're trying to solve. And you're going back and forth. For a level of clarity that doesn't exist, like hey, we make this thing but I'll be back in two weeks, and then I'll come with a drawing and then and then of course, it all breaks down hell in a handbasket. No, I didn't want that handle, I wanted this handle and whatever. And

12:27

I just think it's just damn cool. Yes. And and on top of that, you know, engineers don't like to be involved in that pre sales process, the company's not getting paid for that engineering time, you know, they'd rather be thinking about what the next new product is going to be, rather than just turning the crank on yet another quote for the same product over and over again, it really frees them up to focus on new product development, and it frees the sales guy up to make that, that sale with the customer. And give them what they want to be and be assured that it's been engineered properly. And it's a valid solution did doggone sexy, I love what you're saying. Now, the question I have. So if I'm, if I have, hey, I want to build a descriptor for cater no such thing. So listeners out there don't go Google dysgraphia cater because it doesn't exist. It's my word. I want it on a bumper sticker anyway, well, let's say I wanted to build a descriptor for cater. And it has, you know, materials of cost of materials and just just materials, right? Does does your product go out? And say, yeah,

13:36

aluminum is? Do we procure it at this point, whatever, you get the price right then and there. Yeah, so we often our applications connect directly to

13:48

the cost center for their the company, that's usually the RP system, where they have the materials, they have the purchase components, so they we can have access to availability, and costs. And then we can actually make choices for the customer based on trade offs. You know, some of the customers we we sell to, for example, in power distribution, use a lot of copper, the cost of copper can change tremendously from one week to the next. And you may choose a different design based on the evolution of that, that change and

14:26

evolution of that change in

14:29

the price of copper. And so that sort of dynamic decision making can be really effective. Yeah, especially, you know, I've been down that road and then it's like that material. Today was $5. Tomorrow $7. The next day is $10. And then of course, somebody comes back and it's like, how do you how do you narrow it down? To me is just a big, big deal. But I would imagine, I mean, are you let's let's just let's just

15:00

lead and put it out on the table.

15:04

If 100% let's say it's $100, right, here it is, it's $100. How closer am I, with your product with your solution? Am I to the $100? I mean, like, do I nail it? Well, you nail it a lot better than you would without the product. In other words, we, we roll up? Well, first of all, we ask the customer, how they do pricing. And sometimes pricing is done based on cost. Other times, it's not frankly, it's based on other parameters. And we can incorporate either pricing model into how we put together the cost and the price for them. Typically, for the kind of customers we work with, it's a, we're rolling up a cost. And that cost can be materials, but it can also be manufacturing steps, it can be an engineering factor, there can be delivery factors, and we can roll those into an overall cost. And then the margins, often there are rules about the margins as well, you know, if it's if this distributor gets extra margin, or this customer buys a whole bunch from us, so they get a discount, there's rules in there about the margins to those are all rules. And so our system allows you to capture that and, and

16:23

hone it and hone it and hone it. And I would imagine you get a little bit better as you continue to go forward. It's like, yeah, I'm tightening it up. I see where I've, yeah, yeah, yeah, they're really good companies keep track of what they quoted and what it ended up being and do the connection between to make a jump make those adjustments? fine tune to, you know, fine tune that to get it exactly right. See, not every company does that. But there certainly are companies out there that do and they can be very successful with. Come on. Now. You had me at at me make sure you had me at the term

17:04

engineering automation. You had me at that. One of the push backs, why do people I mean, it's it's not all, you know, bubblegum and pink elephants out there? What would be the pushback to this makes complete sense? Well, that's that's a good question. And there's a couple of different categories. But, you know, the first one is often Well, you know, we don't think you can do that, you know, how are you going to capture our rules are you rules are so special that we can't possibly imagine capturing them? And, and in some cases, there's some truth to that. But what we do and what's special about our product is you capture the rules that you have, you provide a user interface that allows them to interact with it and put put their human factor into it where that's needed. And combination is what's really the best solution. So that's one of the push backs. The other pushback is, Oh, we've got some programmers over in the back room, we'll just have them programming solution. And the problem with that is it ends up being, you know, the programmers, first of all, don't understand the product. Secondly, it ends up being this huge dotnet programming, nobody understands it can maintain or extend over time, and, and so on. So are, you know, one of our biggest competitors is the roll your own way, and we'll try to do it ourselves.

18:31

Like I said before, some of those companies, a lot of those companies end up being our best customers, they come back three years later and go, Ah, you know, I see why we didn't want to get in this mess of software. We're not a software company. We're a manufacturing company. We've got this whole group over here trying to write software, and maintain software. Help us out here, and it ends up being our best. Yeah, and and why wouldn't I want to leverage your organization who have you know, I mean, if you've done it over a number of years, you've, you've refined your thinking, you have insights that, you know, the IT department doesn't have at Acme Corporation, you just bring a greater level of experience that for me, we've been through it many times before, and we've seen what the challenges are, and both technical challenges and organizational challenges and business challenges. And we can help companies help coach companies through to success and that's kind of on top of our product, which is a great platform for doing the sort of thing but the product itself isn't the only thing that

19:45

it takes more than that to be successful and we can help with the rest of it as well. Yeah, I mean, of course, it's it's, it's a die. What would always upset me because apparently I'm impatient.

20:00

Sometimes, is when somebody says it can't be done. Yeah, yeah, I just

20:07

I bristle with that because you take a challenge at that. And, and and prove them wrong most of the time prove them wrong. Yeah, you know, I've been, I've been watching, right, Elon Musk, and SpaceX. And looking at that, I just, they never say it can't be done. It's like, they'll have this, you know, wild idea, and then they'll try to figure out how to get it in it. They do it. And it's like, God, that is just refreshing. Yes, yeah. No, we, we think that way. And we like to be challenged by our customers. And, you know, most of the time we're able to meet those challenges, and and it ends up being a win for them and a win for us. And that's what gets us up in the morning, Franklin. Yeah, don't get away from that legacy thinking and, and meaning we know how to do it and all that good stuff. Yeah. Where do you see it going? I mean, what, what are the trends? What's, I mean, this is great stuff. This is a great conversation. It's a great solution. It's great service, it's not blah, blah, blah. But what do you see it going? So I think that we will be extending this capability to many, many, many more companies. I mean, we're just at the tip of the iceberg right now, in terms of the products, the industries, the companies that do a customized product that need this kind of technology. So I see that growing for years and years. Another exciting angle on it for me is that we're part of what we're doing, when we when we do these applications is we're capturing reusable sets of engineering rules. And we've set up our technology from day one, to manage modular, reusable sets of engineering rules. If you think about it, engineering is a collaborative process. You never design anything. If I look at this console in front of me, there were probably 100 engineers that touch different parts of it, that were experts in each area, yeah, you can capture those modules and mix and match them together. It's the impact long term impact on the engineering world is going to be significant. And we've, we've built the infrastructure for that we've built a store for exchanging these kinds of things. And, and to me,

22:40

in the very long in the longer term, that's even more exciting than the ability to help an engineered order company sell their product faster, both both are exciting, obviously. But changing the way engineering is done is is really the the end end game here.

22:58

I think that that's very cool. You brought up a good point. And, you know, I can sit there with my business cap on and say, Hey, this is great. I understand what you mean. But there's a there's a positive bottom line impact to streamlining this effort. Can you explain a little bit about that? Yeah. So there's what we call value buckets, there's many of them for an application like this. First of all, you're able to sell more easily. So you're making that sales

23:35

experience, exposing it directly to your sales guys, to your customers. And as we discussed not having to spend weeks to put together a quote, you can do it in minutes in front of your customer. But along with that, you're also reducing the amount of time it takes from a throughput time, you're reducing the amount of hours it takes, so the cost is going down. And then you're also reducing the every anytime you automate something like this, you're reducing the opportunity for mistakes. We've had customer who follow the whole Kaizen thing, and I've kept track of their cost of quality. We've had customers justify, you know, very large investments, million dollar investments entirely on the cost of quality for one of these, nevermind all the other things we've talked about for the last 15 minutes entirely on the cost of quality and so that's another you know, area where value comes into play. And so there's just the the key is doing automation. Once you have it. There's just there's value all over the place. It's it can be very strategic for any company that embraces it.

24:50

This is this just cool stuff.

24:53

Really, we think it is okay, not everybody would talk to you. Thanks. Oh, well apparently you're not selling right.

25:00

You're not communicating, right? Because apparently they should be listening to you. They should, they should. Again, how can people get a hold of you?

25:09

We're at engineering and ten.com. The website is the best place, there's links to our email addresses and phone numbers and such there that just spelled out no dots or anything engineering and ten.com.

25:25

We'd be happy to hear from anybody. There's actually live demos on the website, you can run one of our applications, you can learn about a lot of the different industries we support. There's a lot of information on our website. That's really the best place to start. Very cool. Very cool. All right. You got a couple of things here to free demo on websites. Right. You've mentioned that that's good. And you made this a pretty clear if you're a qualified prospect free discovery session, I first off be qualified to take advantage of that. That is absolutely and everything will be out at industrial talk.com. You know that all the contact information for Scott, engineering intent, and anything else that we can possibly jam on his landing page. We will. Scott, you're absolutely wonderful. I love this conversation. Hey, thanks, Scott. I really appreciate it. Thanks for doing that. I enjoyed it. It was fun. Man. I love what you guys are doing. Now all of a sudden, if I had an engineering company, I would be looking forward to connecting with you. We'd be knocking on your door. Yeah, but I'm not. And so

26:37

I could I could just sing your praises. And every time I come in contact with somebody that's engineering, so you need to get ahold of this guy. How's that? All right. All right, listeners hang tight. We're gonna be right back. As you know, we're gonna sum it up on the other side. So stay tuned.

26:51

You're listening to the industrial talk Podcast Network.

27:01

Scott, Heidi. Yep. Put that in your notebook. You never know attaches the company. They're delivering value. They're delivering solutions. I'm telling you, they're satisfied my

27:15

inclination of being impatient, big time, coming up with solutions that truly help you move that ball forward using a sports analogy. So go out to his LinkedIn stack card, Scott, Heidi AGI de engineering intent reach out to him. I guarantee you will not be disappointed one iota know how to spell it. All right. I'm going to continue to hammer on this stuff.

27:44

I want you to hang out with people who are bold, brave and daring greatly.

27:50

You be bold, brave and daring greatly, and you're gonna change the world. Hang out with Scott. Heidi, you're gonna hang out with me to go to industrial talk, calm, everything is going to be out there. All the contact information. Have a wonderful week. We're gonna come back with another great interview shortly.

The post Mr. Scott Heide with Engineering Intent is talking Solutions to Automating your Engineer to Order Business appeared first on Industrial Talk.

The post Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes! appeared first on Industrial Talk.

The post Yep! Industry needs to Market Better and Sale more. Keep my head from exploding appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo – The Dean of Big Data about “The Dangers of Legacy Thinking and The Power of Hope in Innovation”. Get the answers to your “Culture of Empowerment and Culture of Innovation” questions along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BILL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Personal Twitter: https://twitter.com/schmarzo

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Marty Osborn, President of Advoco and Infor EAM Solutions Partner about “When Maintenance Matters and the 5-Enemies of Success”. Get the answers to your EAM questions along with Marty's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Marty and the wonderful team at Advoco by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARTY OSBORN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marty-osborn-78ba9b5/

Advoco Company LinkedIn: https://www.linkedin.com/company/advoco/

Advoco Website: https://www.advocoinc.com/

PODCAST VIDEO:

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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PODCAST TRANSCRIPTION:

SUMMARY KEYWORDS

Maintenance, InforEAM, Marty Osborn, Advoco, implementations, IoT, IIoT, trusted advisor, organization, conversation, listeners, culture, success, trust, Osborn, team, talk, matter, understand

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, welcome to the industrial talk podcast, absolute honor that you have joined. This podcast is a celebration of you. This is this is where industry professionals come in talk. That's what this is about. And we feature the women and men of industry and the women of men in manufacturing of women or men of technology, and everything in between. Because you're bold, you're brave, you dare greatly innovate, boy, do you innovate. You're not just changing the world, you're changing the lives of individuals in the world. You're saying to yourself, Scott, Hey, who's on the hot seat? Marty Osborn? That's right. He's the president of Advoco. And bear and InforEAM partner. And they excel at implementations and he's going to start sharing the secrets because we're going to be talking about the five enemies of success. Let's get cracking.

01:18

Know what a Advoco means? No one asked him. It means trusted advisor. I think that's pretty cool. And they are man, they they know exactly what they're doing when it comes to EAM implementations. They know when maintenance matters. In an organization, you just can't, it just can't wing these things. Man, you've got to have an organization that is committed to maintenance and doing it right and leveraging technology to create a business of resiliency. So

01:49

I had this epiphany. And I don't even know how to spell epiphany but I know that it's a word and it's like a light bulb

01:56

going off in your head. And it revolves around the InforEAM platform and I've had hours and hours and hours of conversation about Industry4.0 and everything that goes into that hour, they're talking about Industry5.0, but I have all that Information in my head, there has to be an enterprise system to truly facilitate a successful industry4.0 initiative. And that's what, that's what in for em brings to the table. And that's what companies like Advoco, they develop and deploy. Because the reality, let's just, we always talk about collaborating, we always talk about innovation, we don't always talk about education. And you know, you can do that right now. In fact, do it. But the the reality for a business who truly is, is

02:52

resilient going forward is that you're leveraging technology, you have a culture that is committed to really sound principles such as maintenance and and the principles around it. So that God, if God forbid, we have another two fingered, you know, COVID punched in the head, you're ready, because you've got the technology, you've got the the culture, you've got the people in place that knows how to really, truly keep that business rolling, and be able to be nimble, when things like that take place. That's that's the reality of it. And that's what we're talking about. Because I I'm all about, you know, IoT devices. Absolutely. I'm all about edge. I'm all about, you know, cloud, I'm all about all this stuff, this AI ml, all of the things that that 5g, boom, right around the corner right there, right now, things are happening. So there's a lot of technology, a lot of innovation going on out there and you need a system, you need an enterprise system to be able to handle all of that, in a way that makes sense. Not something clunky, not something difficult to manage. But something that's nimble. InforEAM is that particular product and partners like Advoco, and team Advoco and Marty Osborn. They'll make you a success. And I'll have all the contact Information for Marty because you're going to be dazzled by him. Alright, let's get on with the interview. Marty Osborn President of Advoco and team Advoco and we're talking about the five enemies of success now I'm not gonna I mean, I've got it right here. So you're gonna have to, you know, grab a piece of paper and pencil and write it down or push pause, and you got to get this stuff down because he is dropping some wisdom. He's he's got some sage happening here with the with all of these points. So enjoy the conversation with Marty Osborn. Marty Osborn, welcome to the Industrial Talk podcast. Absolute. I mean, I'm telling you listeners out there. You're in for a treat. A very good surprise here. He's one of my favorites. How about that for an intro, Marty. Wow. That's it

05:00

Gotta set the bar a little too high, man. Well, it's not very high when it comes to me my friend. Absolutely. And I really appreciate it. I really appreciate you finding time in your busy schedule because it is a busy time for you and your company and, and and team Advoco. Now, before we get into the interview and getting into the meat of the conversation, give us a little 411 on who Marty is and why you're such an incredible professional and do not and do not mention Clemson.

05:24

I just did well, yeah, you know, I guess Scott, we go back and forth. Because we're both tigers. You're just happened to be the wrong tiger. Yeah, it's been a rough year for the old LSU fan. Yeah, yeah, it's been but but hey, thanks for having me novel. I always enjoy our conversations, because then they're pretty lively, as you said, We'd like to riff off each other. But yeah, again, Marty, I was born and I'm the president and one of the partners that had Volvo. And again, at Volvo in Latin means to call in a trusted advisor. And so that's always been been our mantra with our clients or teams is how do we become their trusted advisor? When we're implementing? In for EA? Yeah. And that's, it's kind of a unique business, because that's all we do. So we don't do Maximo we don't do Oracle, we don't do SAP, we are in for em. And, you know, I think the reason we do it is like to say we know how the movie ends. And that's kind of our, our mantra, and how do we help our clients get the most out of their software and hopefully reach their true potential? Yeah, and the InforEAM product is very, and for listeners out there, EA N stands for enterprise asset management, it is an enterprise solution that allows you to truly get visibility into your asset base, if you're a manufacturer, if you're whatever industry, boom, this is an enterprise system that is both flexible, powerful, and constantly improves, it's amazing. And then you get people like at Volvo companies like a vocal people like Marty, who just met excel at that capabilities. Now. We're gonna have to touch upon a subject matter that is really important to me. And and, and I know that we've had this conversation offline, and listeners out there take a paper to pencil or whatever, computer and keyboard I don't care, take notes on this particular conversation, because we know as well as I do, there's there's certain times when, when

07:22

maintenance succeeds, and maintenance doesn't succeed. And I'm interested in is like, when does like maintenance matter? Like me as a company? When when do I embrace maintenance? And I think it's a great thing. When does maintenance matter? Yeah, yeah, I think it's I mean, it's funny as we've, we've spent a lot of time I mean, Volvo's been 13 years, we've probably believe it or not have done almost 500 implementations and so it Yeah, yeah, yeah, yeah, we get quite a few over the past. Yeah. 13 years believe we went back and started counting and, you know, you start to look at, you know, a challenge kind of in front of us is how do we help our clients, right, live up to that true potential, and, you know, to deliver that results. And so as we started kind of digging into this,

08:19

we just really kind of came up with that theme is when maintenance matters, that seemed to be the differentiator. And Scott, you know, I mean, we get in the purchasing world, right? There's requirements gathering, there's, there's RFPs, and there's demos, and there's all these things that try to help you build success, yet, no matter how much time they spend on it, I mean, there's statistics out there that over 50% of em projects either fail or fail to hit the mark. And so it kind of drives at us and saying, How can we, again, be better than that? Yeah, and you know, as well as I do, I've been at a number of facilities and a number of places around the world and all that good stuff. And, and if I ever have a conversation with the maintenance team, yeah, they'll say maintenance matters, but they still have issues with maintenance. Yeah. And that's, that, to me is an interesting what, what, what looks like I have what looks like for me in in the world of business in the world of maintenance, that I demonstrate what matters, it matters to me. How do I demonstrate that? Yeah, well, it's a it's a great question. And, you know, it's funny is one of the things we always say is, companies can't meet their goals, right, or their objectives if they don't have safe reliable equipment. Right. If that truck doesn't deliver the chips or deliver the Pepsi's or that machine doesn't cut the beef or whatever it's trying to do. We can never meet our goals. And so what we find is from a maintenance side is

10:00

Does that make it matter? And so I think you start to dig in. And what we looked at is, you know, in the organization getting people involved in so we actually came up with something we call the five enemies of success, right? So, you know, maintenance matters when you go through these five enemies, or these sort of five checklists. And I think they kind of help you distinguish what you need to do to be successful. So this is interesting, because you'll have this conversation with, when you sit down with a client, right, you still they're walking away, they're sort of saying the right terms, but you still have to determine you and your organization have to determine if maintenance truly matter, because it is, it hinges upon your success, the success of the implementation, and as well as your client success, which is the ultimate

10:53

goal is to help them succeed in whatever they're trying to accomplish. So these are the questions you would ask them. Yeah, so these are things I think, kind of boiled down that, that we see kept companies from reading, you know, meeting that overall objective, and, you know, it's gonna be silly, but number one is very simple. But does your product have a name or an identity? I don't understand that. Now. Do you think that that is the case? Come on, believe it or not, I mean, we name our dogs, our cars, our boats, our, our,

11:27

you know, everything around us, but we don't really name our projects, right. And so what you kind of need is that rallying cry, so if maintenance matters, and it's funny about scale crack up, but if you walk around a plant, or an operation, you'll see a quality banner, you'll see a safety banner, you'll see a mission statement. When have you ever seen a maintenance banner?

11:55

The banner I always saw was that one that had that cheesy mirror saved guesses on you. Yeah, and and so what we started to do is we looked at what the clients is, how do we name that property, give it an acronym that gives maintenance of purpose, something that they can rally around. And so as an example, and I'm wearing my shirt right now, but it's pride, right? We love pride, maintenance. And pride stands for people really interested in delivering excellence. And so, as we start this project, and you go to do your em project, it just can't be while we put a piece of software, you know, it does fall flat when you put it that way. It's like, Yeah, we did an enterprise. So what is that, man? Nevermind, I gotta go eat a sandwich. Yeah, well, we have a kickoff meeting. And there's no rallying cry, there's nothing there. And so right at the beginning, every project is we like to name it. And so pride maintenance is a name we use quite often. And we actually will create a banner. And when we go live, everybody signs in and says, We're committed to this, not not only the VP of manufacturing, the CFO, we've had presidents all the way down, which tells them maintenance matters that this is important in the process. So to us, just simply step number one is name your project. And the best graphic ever saw was a banner they put over the maintenance store and said pride starts here. Right and interesting here. And what I what I said, it's because many of these challenges always occur, you got to get that executive to buy in at executive to say, Yeah, I want to sponsor support, do everything I can and, and be at the forefront of my thinking. And given the fact that you're your name of the project, you're, you're creating a buzz around it. Like it's like internal marketing, you're creating a buzz around that, that that project and getting that President getting that BP getting that executive to sign off, that sort of in essence says you're part of this, so don't let us down. Yep. Yeah, like I said, we got up, we kind of poke it does maintenance matter, doesn't really matter, we'll poke you, but we'll look around where is that banner? Whereas because again, maintenance, you know, they've always kind of feel like are they invited to the table, that kind of stuff. So to me, just number one is do your projects have names? Do the your maintenance team have an identity? And when they do, right, that pride exudes in everything that they do, and that's what we want. Number one name that name, your projects, sound, Game Show, name and name and so, this one again, and these are all kind of basic stuff, but number two is other right people involved, you know, right from the get go, who's on your team, right, who is involved in, in the project, you know, do we have representation from the asset management group from the AMA

15:00

Roll group from the purchasing group, you know, from the IT group like, we believe that there's five kind of key stakeholders from asset management to the work order groups to MRO, purchasing, and it. And when all five are represented, and they're on that team, and they're part of this, then that's when the magic happens. And again, you will always see that battle, either see a maintenance team, or we'll see an IT team. But do they really, are they coordinated? Yeah, and you're right about that. And I've seen it all too many times where it's, it's, then all of a sudden, it just sort of evolves into an IT project. And then it's shoved down the throat of the people in the field, and then nobody likes it, and everybody in it. And then all of a sudden, it just sort of implodes, because we weren't a part of the process. But that's, that starts with your number one, if I give it a name, if I get real executives, leadership, then I'm going to me executive person, will then make sure that I have the right team in place representing the organizations that have a vested interest in the success of this implementation. Yeah, I was I always chuckle because we, we always talk about change management getting, like the users the change, and it's not the users, it's usually the leadership team that needs to change. But they got to believe that this is important, and that this is mission critical, and that they can't reach any of those company goals, stock price, anything else without it. And so, yeah, getting everybody involved. And it's not just this maintenance project, like let's tuck it away, let me let me sort of point this out. So you're going down this road, you're sitting around, you got a bunch of people in a conference room or whatever, you're, you're choking on some sandwiches, whatever it might be. And when does your little red flag go up? And you're saying, Hey, guys, hey, I'm just telling you right now, I think we have a gap here on the team, we don't have the right people, we're missing x. And make sure that at that moment, you're making sure that everybody's buying in, but you got to get that team, if you don't have the right team, you're gonna fall apart. Do you ever just step in and say, guys, this ain't gonna work? Oh, absolutely. And I think it's right from the get go, we'll start to even look at who is represented who's not because we also know if the CFO or the VP of Ops, um, somebody asked me, and this is kind of funny, but how do you guarantee your project I said, I can guarantee ROI in every project. And it's easy, right? I just take it out of your budget.

17:33

Right? You just take the money out of the budget, but what that does is everybody wants a project. And the minute I say, we're gonna take the money out of your budget, then we're like, whoa, wait a minute, right. Right. Now we get to the crux, right? Now the VP is really saying, or the maintenance team is does this matter? If you're saying I'm gonna have a return on investment of x? Are you willing to give it back? Because savings only occurs? If I don't spend it right? What did I say the easiest way to double your money is take it out, fold it in half and stick it back in your pocket.

18:11

And so I think that when maintenance matters, again, we look at the ROI. Yeah, we look at our budgets, and if whatever our project is, it has to pay for itself. And so with the right people, those become the right conversation. Yeah, and I think you're spot on on that. And I think that just the principles behind it. Now in for em, what you're trying to do, you're trying to create greater insights to keep that asset up and running, producing whatever you're producing, bottom line value, all of that stuff is real important. And being able to

18:45

strategically pull assets out and do the maintenance on them at the right time, that minimizes the impact to the overall organization and that those things is key, and you can't help but have real return on that investment. All right.

19:00

So, you know, I think number three is it's simple is that you put the how, in front of the why.

19:09

And you got to think about this is how how, how, how right, how are we going to do this? What are the features? What are the requirements? How, when in actuality does everybody in the organization know the why why are we doing this? Right? You're saying put the how in front of the why or we'll do the live sorry, put the Y in Okay, you know, yeah, you know, what the why in front of the house? Yeah. Okay. Yeah.

19:37

I just ordered the hell out of you. Right. Just that in there. I'm going with it that makes no sense. I guess it's you put the house in front of the why that's when you fail, but why needs to come there. But yeah, it's Yeah, yeah. And it's we get so caught up in the how right and the detail and that's maybe the engineer in us, it's maybe the technical side, but it's back to you.

20:00

Number one is when we name a project, it's tied to the why it becomes that rallying cry, and we understand is, are we trying to drive greater? You know, output? Are we trying to create greater efficiencies that we trying to, you know, reduce the cost or visibility? And, you know, it's, um, a lot of times it's amazing again, we go through these RFP processes, and they're just how, how, how, and never right. How are you doing? Why, why? Yeah, and it's interesting, because

20:33

you're spot on. There are many all of the conversations. It's not that it's, he better understand the why you're deploying a system like this, then you can say, yeah, we're all bought in on the Y, because the Y does, you know, that's Yeah, thumbs up on the Y. And then you can go and venture into, well, we got the Y. Let's figure out the how. And I think that that's your right. I mean, I've been on so many projects, how do you do that? How do you do it? I want to know why. Yeah, how do you create a work? Or how do you do this? How do you do that? Right?

21:06

are you what are you really trying to you're trying to build a more reliable operation? Right? Are you trying to streamline the way we pass things? You know, around? Are we trying to get better planning better scheduling better? You know, again, we're in a very interesting time, when equipment and technology right equipment is getting so automated, you know, getting so technical? And again, is is it tied them? Well? How do we fix this stuff? Where do we find manuals? Where do we get this, this detail? So yeah, I think it's really, yeah, and I'm telling you, right now, if the system is configured, if the system is configured to your why, right, and you're trying to be more efficient at the ability to be able to gain insight, collect Information. And and, you know, the old way, hopefully, the old way is that you're wasting a lot of time trying to find those documents, wasting a lot of time doing what do you need to you think you need to do when a system can make you more efficient? I mean, it's it's imperative that you have to understand that Why? Yeah. Am I talking people in culture right now? Just FYI. I mean, it's shocking, right?

22:18

But for some reason, we get into software, and we follow this manual that just goes back to 250 requirements. Yeah. And half the time, we'll look at a requirement and say, why is this important? Right? I don't know. We just

22:36

have that conversation. Why is this? And people are going? Well, well, it was. It's a and they just stuttered and stammered through the whole thing. And it's like, yeah, you don't need it. Right. And again, it's just back to that rallying cry when, when people know the why. Right, the maintenance team becomes more engaged, right? They become more a part of the organization. And it really ties things together. And so yeah, we love that conversation. And so that's number three. Number four, again, and this one, we see it and again, it's tied back to I think these all are intertwined is there's just a lack of bias. Right. And, and it's, it's weird, but I always use the example and you'll laugh as we started rolling out like mobile. In the technician goes all this is too hard. And the people are like, the leadership's like we can't do it. The mechanic says it's gonna take too long. And I use the example of the ATM machine. If I asked a bank president, what do you thinks of an ATM machine? What's he gonna say?

23:39

That's it. It's it's a great thing.

23:44

It adds the productivity and I think it's a great.

23:49

I use it because I don't want to talk to anybody. And it's a fantastic thing for me. Yeah, it's great. But you look at a bank, President bank manager, why do they like that technology, right, and let them serve their customers quicker. It allows them to process things more. If I ask a customer like yourself, and you think about it, what do you think of atm? Right? I have access to my money. I don't have to talk to anybody. I can deposit checks midnight or six in the morning, right? whatever I want. Yeah. But if I asked a bank teller, what do they think of ATMs? What are they gonna say?

24:24

No, they don't like it because it's their job, I guess. Right? So their bias comes in. And at first they're like, Oh, it's going to take my job. So Oh, it's too complicated. It's, you know, customers are gonna have problems and all this stuff. And the irony is there are more bank tellers today than there were 10 years ago, even with a deli. But what happens to be well, they will you see more and more smaller banks out there, but what does the teller become? They become more customer service, right. And as you come more deal with the problems and I think when we get into

25:00

The technicians by providing them the tools, it's not taking their job. It's just making them more customer service to the assets and that kind of stuff. And so I think, you know, when we talk about buy in, I think we can talk about it from the organization, and that they have to understand and I, Seth Godin has a great line says in search of familiarity, yeah, we we go to work to be familiar, we drive the same way we go to the same office, when I go to church, I sit in the same Pew on the same side, right? It's, you know, it's in search of familiarity. And so when we go to roll technology out, people will use code words like, well, this is not user friendly, this is going to take too long. You know, when in reality, what they're just saying is, I don't understand, I feel kind of dumb, you just need to teach me and so that whole buy in needs to understand that there's going to be challenges, people are involved in that when we're sold on the why we're sold on the tool, then it's going to be great, but so many projects fail, because they'll pull the plug or Yeah, you don't have to do that. Or, you know, it's not important we close our work orders out or, you know, it's not odd that I got 1000 work orders in backlog. But see, here's the deal. If I'm following your process, if I'm following the enemies of success, and and I, I get I named my project, right, and I get people to sign a banner, and there's a lot of lot of fanfare, that internal marketing, and if I, I, I have some sort of get the right people, right, that conversations happening, I shouldn't have a problem with lack of bias. Right? I should, that should not even be a part because I've done my part, I understand my why I've got the right people involved. And I've made my project. Yeah. And it's funny, because we've actually got to the point where we were struggling on the implementation. And the senior leadership was struggling, and we reminded them of the banner.

27:04

Right? How do you get the number four, you remember number one, and it's amazing once people signed in, early on, we got that initial signature, and then there should be the buy in. But again, every day, right? There's just forces that are always against us, there's people that are gonna challenge and, and we just have to keep remembering that. And it's interesting when you go to a meeting, and everybody nods their head and doesn't say a word will actually walk away and say that was the worst meeting we ever had. Because we have a thing you've got to weigh in, to buy in. So if you don't worry, you don't challenge if you you know, think about anything that you really care about. You always weigh in, right, wrong or indifferent. You might say, Hey, this is too many steps, or we have a four step approval process. We're never going to do that. Right? Right, that tells me you're bought in just by the fact that you brought that up. And now we can deal with it. But if you just sit in a meeting and like, right, the worst scenario is you walk away, this will never work, but you don't speak up, then typically you don't really interesting because I feel the same way. But I've never used it in such a way that says weigh in is buying because I if I'm not getting people peppering me with questions, like Hey, what about this? What about that? I know that then I'm not doing my job. I'm not creating interest. I don't know what I'm not doing it. Yeah. And it always bothered me. He's like, you guys don't have anything to say. They all just smiled and

28:41

I think this is the greatest since you know, greatest thing since

28:46

then. That's a pearl with that sage advice right there the listeners out there. You get it? Nobody weighing in. nobody's buying in baby. They're going back to their where their cubicle. Business as usual. Yeah. Five. All right, number five. And this is the, you know, the, the one I think brings it home, but I but and this one's the hardest one is you have to have a culture, you know, or if you have a culture of culture of distrust, then that becomes an enemy. Right? If teams are fighting each other if teams don't believe that people in the same room have their own best interest. Yeah, then it will fall down and, and trust is one of the hardest things in the world, right? Trust is and I say it's not a bank account, like you can't, you can't build it and you know, it's simple Golden Rule, right? Treat others you want to be treated, but I watch organizations and they just go at each other. Right? They attack each other. And, you know, we have to the operations has to have a trusting relationship with the maintenance team. That's going to get it done that will do it properly. And quite frankly, maintenance teams and it's why we

30:00

Love the word pride is maintenance teams will talk about well, nobody you know, trust us, they don't you know, they give us the equipment, it's broke, they'll give us all your excuses. But have you earned that trust? Have you done the things that makes production? say, Yes, I can give it to you, you'll give it back to me in the right, in better order and on time. You know, it's interesting when you bring up culture, right? I mean, it's just, that is like, an iceberg, right? You can see some of the things but boy, there's a lot of stuff underneath that water that iceberg. And

30:34

I find, sometimes, if you have a culture that doesn't trust, Mistress doesn't whatever.

30:42

Everybody's trying to protect their Little Kingdom. Everybody's concerned about, quote, making a mistake. And you always have to, you have to remove some of that. Because people are not going to put themselves out there. If that culture is one that pounds people over the head for making a mistake on. Oh, you know, I'm not going

31:04

to head down low because I don't want that to finger death punch on my head. And that's sad. Because the fear of failure, the fear of making mistakes, the fear of being pointed out, whatever you want to call, it

31:18

really impedes the opportunity of success. It just does. And I always get down to the point, Marty, is anybody gonna die? No, just try it out. Make it safe, of course. But yeah, but that that you're absolutely right, that culture is is God. And it'll it'll, I would imagine, correct me if I'm wrong, it sort of swings. It's like, yeah. Oh, yeah.

31:44

You know, and, well, there's a pyramid that that's explained. There's a book called The advantage by Patrick lencioni. And it's probably one of the best things around trust. Is that at the bottom, when you start with trust, the next layer is how do you handle conflicts? Right? And it kind of goes back to weighing in the bias, right? A lot of people won't weigh in. Because they're afraid, right? Of repercussions under the trust side. And so healthy organizations always Trump the smart organizations, right? You can have a bunch of smart people. But if they don't have trust, and they can't deal with conflict, right, they can't say, hey, yeah, I screwed up, or Yeah, that was a mistake, or can we do it when you have that conflict? And if you can have open dialogue, open conflict, then you can start to get to commitments, right. And the next, once you get commitments, that then goes to accountability, which goes to results. But trust always is at that conflict level. And if you think about it with your best friend and think somebody said, you know, they're a true friend when they still like you, and they know who you are. Right?

33:01

Thank God or you could just be me. And I have just friends that are virtual, and then I shut them down. And yeah, and I go to the ATM because I don't want to talk to anybody. Yeah, so trust is, and it's a two way street. And it's huge. And so I think that's why it's number five. And it's kind of the last one that is the hardest it has me is if there's a culture of mistrust, if there's a culture and I hate to say of abuse and verbal abuse, yes, you know, then people are just going to shut down and you know, they're going to use words. It's not my job or though you words that, Oh, this is too many steps, or that they'll give you code words, that doesn't actually say, I don't want to do this, because nobody's going to look at it. Or, you know, nobody will matter. Or you want to put a maintenance system in and you never give me the equipment. So if you're never going to shut it down, and then it breaks down in the yellow, the maintenance team, well, does maintenance really matter? Or is it just it happens all the time? I guarantee you that fingers pointed, like why did that pump? Right? Right? It's a maintenance problem, right? And it's like it happens all the time. These are huge. I mean, as you start to dig into deep Okay, listeners, right, again, these are five enemies of success does Sure. Did you know people don't name a project? They just don't name it. There's no real personal element to it. Do you have the right people in place? A lot of people don't they just sort of run these projects. They there's good people who have spare time. And that ain't gonna work, right? It's just not gonna work.

34:34

Do you understand the why? First, as opposed to the house first. So don't rent the house first, do the why first, and then lack of buy in which just blows me away? After you go through one through three. I can't believe you have lack of buying but we are human beings. And we have different cultures. And then the last one, of course, culture of mistress that'll just keep on, man. You'll stub your toe on that one all the time, too. Yeah, yeah. I you know, I think when we

35:00

Bring it all together. You know, we always said there's nothing worse than fear and uncertainty, right. And as people get into these projects, you know, they have all these things. And so what we do and what we try to do with our customers, as I mentioned earlier by being in for an in for em only is we know, I only like to say we know how the movie is going to end. Like we know the code, we know the words. And when we do that, it helps us understand where we are, and hopefully we can take us through that process. And again, sometimes people are looking for Well, do you have planners? Do you have schedulers? Do you have this? Do you have a clean start? I mean, they're all important things. But without these five, the rest of the stuff? Yeah.

35:48

And I'll just sort of throw this out there is 500 plus implementations. You got some street cred out there when it comes to these bad boys. That's pretty serious stuff. Yeah, because you've seen it all. I guarantee you, you've seen it all. And then some guy, well, every day you get amazed and look even even now with COVID. Right? Yeah, you know, there's a thing we always say, the rent is due every day. So things always are changing. And you know, how we evolved. But even in today's world with zoom with the tools, you can still follow these things. And in some cases, like we have a rule, we always have our cameras on at Volvo. Always, because it's the respect that I think we need. And when we get into these projects,

36:36

there is a level of intimacy that in some cases, you can get in zoom that you can't get. Right. Yeah. But but but but if I'm looking at you, yes, you're looking at me, I'm looking at you and you can't Don't look away. I could see that. But it's it's the ones that are silent off of the back that you can't see. Yeah, that to me, I can, I can see you now. And I can sit there and chirp at you. And you better be ruining my face. And are you active out there on LinkedIn? I am. I am. So yep. Marty Osborn and, you know, again, I publish a weekly blog called Marty's minute on leadership. And, you know, these are just one minute stories about things. I've read things I've seen her that I can share with you. So yeah, www Marty's minute calm. And it's my favorite thing to publish each and every week. And, by the way, I'll share with you one story and I wrote something that's and I heard this through somebody that said, If you weren't afraid, what would you do? Right? It's kind of a great article. Right? It's a question and it talked about a guy who came home. He was struggling, got laid off from his job despondent and somebody looked at him and said, If you weren't afraid, what would you do? And he said, I'd go back and get my degree, went back, got a two year it degree and then had the career, you know, and how great it was, but I was doing an interview with Tammy Riley, who's the reliability head of

38:12

em at Starbucks. Yeah. Super person. And I asked her that she's landed on aircraft carriers. Yes. I mean, holy crap. You know, our mom asked her when she was 18. And said, said, Tammy, if you weren't afraid, what would you do? I mean, what a great super your mom to ask you that question. And she said, I want to land planes on aircraft carriers, like, Okay. And guess what? That's what she did. And so,

38:41

yeah, I think it just kind of ties all this stuff back together as, as, as teams as people, you know, ask yourself, if you're not afraid, what would you do?

38:53

I'm writing that down. Because I like that. And it does it. It makes you sort of go, you perk up. You're like, yeah, that's an interesting question. I might have to think through it. I don't even know what I I would probably do podcasts if I wasn't afraid.

39:11

All right, reach out to mark.

39:14

You're awesome. Again, awesome stuff. Okay, everything. listeners out there, you know, you're not going to go away because we're going to wrap it up on the other side. We're going to have that link to Marty's minutes. Absolutely. Because you must connect there. Marty, you were absolutely wonderful. lead vocals a great company. And I didn't know it meant trusted advisor. Yeah, call it a trusted advisor. And that's, you know, our goal is each and every day is how do we earn that title? And, to me the greatest compliment we can get as somebody says that we were their trusted advisor and that's that's what we strive for. It'd be tough working for it. Okay. You know why? Because you never, never you never let up. Like I couldn't. I couldn't even relax. Here it comes and goes, Marty, man, I better look like I'm busy.

40:00

Alright guys, thank you listeners. Hang tight, we will be right back. You're listening to the industrial talk Podcast Network.

40:15

All right. Two words. Marty Osborn put that down on your book right now right now and reach out to him. So you go out to the stack card on LinkedIn, boom, Marty Osborn, maybe a few more Marty Osborn's out there, put a comma Advoco ad v. o, CO. And you'll find him. And boy, you'll talk about a wealth of knowledge, Polish Nike. He's amazing. So I'm going to have all that contact Information out on industrial talk.com. Of course, you'd have to, and and definitely remember, five points, those five enemies of success. Don't do it. Anyway. As always, let's be bold. Let's be brave, let's dare greatly. Let's be committed to changing the world. That's what we're all about. And then that second little effort, find people who are bold, brave and daring greatly, you will not be disappointed. And you guys are just going hand in hand going forward to changing the world. That's what we're all about here on the industrial talk podcast because it is a celebration of you. Take care, we're gonna have another great conversation right around the corner. So be safe. We'll talk later

The post Mr. Marty Osborn with Advoco an InforEAM Partner talks about When Maintenance Matters appeared first on Industrial Talk.

The post Mr. Dave Reiber with Reiber Reliability talks about Leadership in the Reliability World appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Todd Palmer, CEO at Extraordinary Advisors about “Ditching your comfort zone and grow your business through Authenticity, Transparency and Vulnerability”. Get the answers to your “Authenticity” questions along with Todd's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Todd and how he can help you navigate the challenges of the “Next Normal” to success by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TODD PALMER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/toddpalmer1/

Personal Facebook: https://www.facebook.com/ToddPalmer13

Personal Twitter:  https://twitter.com/toddpalmer

Company Website:  https://extraordinaryadvisors.com/

Todd's Latest Book – The Job Search Process: Find and Land a Great Job in 6 Weeks or Less: https://www.amazon.com/Job-Search-Process-Great-Weeks-ebook/dp/B019EFAFNS/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

CAP Logistics: https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

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Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Todd Palmer with Extraordinary Advisors talks about Ditching your comfort zone to success appeared first on Industrial Talk.

The post Survive, rebuild and Prosper through Collaboration, Innovation and Education appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to the Titans of Data, Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara and Kirk Borne, Data Science Fellow and Executive Advisor at Booz Allen Hamilton about “The Power of Data and Impact to Business and Culture”. Get your answers to the real power behind data analytics along with Bill's and Kirk's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill and Kirk and the wonderful team at Hitachi Vantara and Booz Allen Hamilton at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020 and beyond. All links designed for keeping you current in this rapidly changing Industrial Market. Survive! Rebuild! Prosper!

BILL SCHMARZO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

Personal Twitter: https://twitter.com/schmarzo

KIRK BORNE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kirkdborne/

Company LinkedIn: https://www.linkedin.com/company/booz-allen-hamilton/

Company Facebook: https://www.facebook.com/boozallen

Company Website: https://www.boozallen.com/

Company Twitter:  https://twitter.com/BoozAllen

Personal Twitter: https://twitter.com/KirkDBorne

EVENTS TO PUT ON YOUR CALENDAR:

Deliver on bottom line, Realize the economic value of data: Register Here!

Speed Discovery, Comprehension and Trust in Data at Scale: Register Here!

Adopting to Corona Virus Supply Chain Disruptions: Register Here!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Bill Schmarzo with Hitachi Vantara and Kirk Borne with Booz Allen Hamilton talk Data Analytics And Impact to Business and Culture appeared first on Industrial Talk.

The post Mr. Sean Doyle with Fitzmartin talks about Strategies for Industrial Revenue Gains appeared first on Industrial Talk.

The post Mr. Rob Tiffany with Ericsson talks about Leveraging the Power of IoT to positively transform lives around the World! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Amos Meiri and Chris Davis with Colu Technologies about “Engaging Local Businesses and Communities by Leveraging Technology to Provide Incentives to Support Businesses”. Get the answers to your transformative solution questions along with Amos' and Chris' unique insight on the “How” on this Industrial Talk interview!

You can find out more about Amos and Chris and the wonderful team at Colu at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

AMOS MEIRI'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/amos-meiri-23002945/

Company LinkedIn: https://www.linkedin.com/company/colu-co/

Company Website: https://colu.com/

CHRIS DAVIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/cddavis1/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Amos Meiri and Chris Davis with Colu Technologies talks about Leveraging Technology to Help Local Businesses appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Phillip Diao, Supply Chain Solutions Consultant at Infor about “How to build a robust, intelligent supply chain in a COVID world”. Get the answers to your Supply Chain questions along with Phillip's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Phillip at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PHILLIP DIAO'S CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/psdiao/

Company LinkedIn: https://www.linkedin.com/company/infor/

Company Facebook: https://www.facebook.com/infor/

Twitter: https://twitter.com/infor

Company Website: https://www.infor.com/

PODCAST VIDEO:

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Phillip Diao with Infor Supply Chain talks about how to build a robust, intelligent Supply Chain Solution appeared first on Industrial Talk.

We discuss current industrial news and insights that provide real solutions to real problems facing industry. We need to:

Collaborate

Innovate

Educate

With Speed

And face these Challenges Head On!

The post EP 04: Monday Morning Industrial Wake-Up News of the Week and Insights for your Success appeared first on Industrial Talk.

The post Mr. Lawrence Henderson with Boss Consulting talks about Industrial Leadership in a COVID19 World appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Bonnie Shields, Director of Global Supply Chain at CAP Logistics about The Current Trends and Prediction Hitting the International Freight Market.

On this Podcast episode, Bonnie talks about the 4-key areas that industrial companies need to understand in this transitioning supply chain world:

1. Recent experience with importing medical supplies and other items for US companies.
2. The changing and evolving regulations between the US and China
3. 2020 predictions for global freight: volatility increasing the need for AI
4. US perception of China and how this may shape logistics moving forward

Learn more about Bonnie and the wonderful team at CAP Logistics and how to succeed in this dynamic Supply Chain market by the links below and on this podcast:

Company Website: https://www.caplogistics.com/

Personal LinkedIn: https://www.linkedin.com/in/bonniejimenez/

Company LinkedIn: https://www.linkedin.com/company/capwwide/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Bonnie Shields with CAP Logistics talks about trends and predictions hitting International freight! appeared first on Industrial Talk.

The post Mr. John Fortin with Jacobs talks Harnessing New Ways of Managing Change in a COVID world appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Brian Ahern, Chief Influence Officer at Influence People, LLC, about The Psychology of Persuasion and NOT Manipulation.

During this Podcast episode, Brian talks about the 3-key takeaways of persuasion:

1. Building better relationship faster
2. Help others overcome uncertainty
3. Move people to action

The unfortunate roadblock that people fall into the trap of doing what they've always done. Influencing others is like trying to become healthy of fit. In each case, use what the research says and you'll achieve success much sooner.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation, Education and Action and professionals like Brian the future is bright.

Learn more about Brian and the tools of Persuasion by the links below and this podcast:

Company Website: https://www.influencepeople.biz/

Personal LinkedIn: https://www.linkedin.com/in/brianfahearn/

Personal Facebook: https://www.facebook.com/brian.ahearn1

Company LinkedIn: https://www.linkedin.com/company/33515240/

Company Facebook: https://www.facebook.com/IinfluencePeopleBrianAhearn/

Company Twitter: https://twitter.com/BrianAhearn

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Brian Ahearn with Influence People talks The Psychology of Persuasion to move People to Action appeared first on Industrial Talk.

The post Ms. Maureen Metcalf with Innovative Leadership Institute talks leadership strategies in a COVID world appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Johnny Bofilios and Ruben Stancel, Business Development professionals at CopperLeaf Technologies, about leveraging data to confidently make better business decisions faster while reducing risks. On this episode, Johnny and Ruben drop powerful decision making strategies and solutions by leveraging existing data that will facilitate rapid business decisions.

The challenges of a post COVID19 world will be significant, however, through Collaboration, Innovation and Action and professionals like Johnny and Ruben and companies like CopperLeaf the future is bright.

Learn more about Johnny and Ruben and the power of High Performance Decision Making by the links below and this podcast:

Company Website: https://www.copperleaf.com/

Company LinkedIn: https://www.linkedin.com/company/copperleaf-technologies/

Johnny's LinkedIn: https://www.linkedin.com/in/johnnybofilios/

Ruben's LinkedIn:  https://www.linkedin.com/in/rubenstancel/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Johnny Bofilios and Ruben Stancel with CopperLeaf talks about making confident business decisions faster. appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we setup a Sales Professional Hot-seat with some of the best Sales Superheroes on LinkedIn today to discuss “Powerful Sales Strategies for Industrial Success in a COVID-19 Market”.

The Industrial Superheroes of Sales include:

1. Eneida Canev, Sales Trainer at Forrest Performance Group
2. Marcus Chan, Founder of Venli Consulting Group, LLC
3. Alex Alleyne, Founder of Growth iQ
4. Daniel Burke-Aguero, Business Coaching Specialist at Southwestern Consulting
5. Ken Baldo, Executive Member at Revenue Collective
6. Jeroen Balzer, Founder and Senior Contributor at Floraldino
7. Danny Heinsohn, Founder and Speaker of For A Reason, LLC

This very candid, lively and FUN sales conversation addresses:

1. What industrial companies need to do today to generate revenue.
2. How to leverage Linked for sales.
3. The need for urgency and action.
4. Strategies for gaining market share
5. The need for real innovation and collaboration

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about The Superheroes Sales Team on this episode and the links above:

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Superheroes of Sales and Marketing. Strategies for Sales Success! appeared first on Industrial Talk.

Stop with the pride and ask for HELP!

Over the past month, IndustrialTalk Podcast has had the opportunity to talk to many industry leaders. For your consideration, here are themes:

1. We Need To Collaborate and Solve Problems. We need collective help!

2. We Need To be More Innovative. Not just technology but business processes/model and human capital/talent. Everything is on the table!

3. Swift Action. No time to plan the Hell out of something, move decisively!

4. Perfection will kill you! Better to move than to be perfect.

5. Trust. Find the trusted customers, partners, prospects and heroes for collaboration and solving problems.

We will get through this #covid19 world. Let's #collaborate, #innovate and take decisive #action! #podcast #podcasting #industrialtalk

Thank you for your tireless #leadership and #inspiration: Heather Preu, Beverly Rider, Sheila Ronning, Alex Alleyne, Marcus Chan, MBA [L.I.O.N.], Eneida Canev Ken Baldo Daniel Burke-Aguero, Vincent Rutgers, Industrial Internet Consortium, Arola Torruella Berrens, IOT Solutions World Congress, Mobius Institute

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Collaboration, Innovation and Action, Strategies for Getting Up and Running appeared first on Industrial Talk.

The post Operation Phoenix: Today’s Top Strategies for Nurturing and Gaining Brand Loyalty on Digital Media appeared first on Industrial Talk.

The post Dr Gleb Tsipursky talks about Business Strategies to gain Market Share and Resiliency for Success In a Disruptive World appeared first on Industrial Talk.

The post Operation Phoenix, The Top 6 Things Industrial Companies And Leaders Need To Focus on Today appeared first on Industrial Talk.

The post Mr. James Soto with Industrial Strength Marketing is talking About The Current Status of Your Industrial Marketing appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Glenn Gaudet, CEO of GaggleAMP about increasing employee engagement through advocacy. Some of your biggest advocates that are passionate about your success are your valuable employees. In this episode, Glenn discusses powerful strategies and technology that can align passionate employees with your Industrial sales and marking efforts. Learn more about Glenn and the wonderful team at GaggleAMP on how to create incentives to improve Employee Advocacy. Find out more by the links below:

Company Website: https://www.gaggleamp.com/

Personal LinkedIn: https://www.linkedin.com/in/glenng/

Company LinkedIn: https://www.linkedin.com/company/gaggleamp/

Company Facebook: https://www.facebook.com/gaggleamp/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Glenn Gaudet with GaggleAMP is talking About the Employee Advocacy! appeared first on Industrial Talk.

The post Why You Need To Podcast – Your Message appeared first on Industrial Talk.

The post Why You Need To Podcast – Podcast Expectations appeared first on Industrial Talk.

The post Why You Need To Podcast – The Content Math appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

Company Website: https://www.agilesherpas.com/

Personal LinkedIn: https://www.linkedin.com/in/afryrear/

Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/

Company Facebook: https://www.facebook.com/AgileSherpas/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Andrea Fryrear with Agile Sherpas is talking About the Power of Agile Marketing! appeared first on Industrial Talk.

The post Why You Need To Podcast – Ultra-Micro Content Creation! appeared first on Industrial Talk.

The post Why You Need To Podcast – Micro Content Creation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about ways to Fight Content Boredom! The ability to consistently create content is vital to your success. The challenge is to maintain and advance your content creation capabilities. This is achieved through Cross-Training Content Creation. Get out of your content rut and tap into your Cross-Training Content Creation machine! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

Hey there, welcome back to the industrial talk podcast. Uh, I'm so glad that you are here. Thank you very much for joining. Uh, now what we're going to be continuing our conversation and that's content creation. The last episode we just talked about the macro, we talked about the micro, we talked a little bit about the ultra micro and we're going to go in some greater detail associated with that. But, uh, once again, I'm going to reiterate, you need to figure out how to get podcasting into your marketing mix either internally or externally and you need to stay on top of it. There are solutions out there. It is a valuable platform to, to fight against that, that co creation, that content, numbness, uh, boredom and you humanize and everybody wins in all of the, the interaction that exists between the, uh, podcaster and the podcast D, if that's even a word.

(00:54):

So, uh, the last episode we really sort of dug deep into that macro side and why you can just repurpose and recreate from the blogs and reports of webinars and, and, and slap that human component on it. Because you've got a, you've got a podcast platform. Now we're talking something different. Now we can be able to post and then you create multiple content from that. So yeah, it's a machine. It's a content humanizing machine. Now if you are out there, we're going to talk a little bit about the flow of this content, the flow of the content. So go out to the video and then you'll see this wonderful, not very fancy pants slide. So, so from one podcast, as I, you know, from one podcast we talked about the partners, the customers, the prospects and the heroes and, and everybody else that's associated with that particular podcast.

(01:47):

And then we re-purpose and then we create podcasts from your blogs, re-purposing blogs, reports, re-purposing, but reports and really being able to, and, and of course, um, those webinars, we slap that human component associated with it. And now you're generating more content that has greater interest primarily within, right within your market. So we said, okay, from the podcast we can create a podcast, we can create a video, we can create landing pages, we can create funnels. So all of this stuff has a type of action associated with it, right? You just don't create it. You, you try to engage individuals from the podcast and call to actions. So you have, once again, you see me out on the video. If you're watching the video, if you're listening to the podcast, that's great. There's a landing page associated with every podcast. There is a call to action on every landing page associated with the podcast.

(02:47):

I can bring out, I can say, Hey, I could download that a blog that was created. Everything is right there. You get your targeted an interested audience into doing this stuff. And then the funnels and you can create those funnels. You can create promos. Hey, I've got a promo here. Nothing stops you. It is a, just a, an absolute, uh, platform to prevent boredom. You could create more blogs, you can transcribe, you can just eat your SEO score. We'll just continue to just rise and go up as, and that's a search engine optimization. So, um, and then you can, from there you can create other snippets which are going into the, uh, micro and ultra micro, right? And then of course all of this is, is, is wrapped into whatever your marketing and sales strategies, right, that you're trying to create to get your message out and to be that, that thought leader, I look at it this way.

(03:51):

So I do a lot of exercising. I just do, I, that's, that's my hobby. I do it, I go to the gym quite frequently. And one of the things that I remember unfortunately getting into, I got bored. I used to lift a lot of weights and it's just boredom because really I, I stick with the classics, the bench and the squats and it's the same stuff over and over and over again. And then what I found in at unfortunate scenario, you don't push yourself as hard. You don't achieve what you want to try to achieve because you're just downright bored. And so what we're trying to do here with this particular platform is something like cross training, right? All of a sudden I realized, man, I need to cross train. I needed to do something other than that has great benefits, but just something different.

(04:44):

And so, well, you know, I'll do, I'll do you know the yoga, if you can believe that big old 225 pound guy that I am, but it works. It changes the way you look at exercise and then all of a sudden the traditional form of weightlifting is not as boring as it used to be. See what I'm getting at? So this is sort of the, the uh, uh, Cross-Training type of content creation. You're, you're creating so many different pieces of content that fights against that boredom. That's what this is this platform about, once again, bringing in the house, I'll ship shadow care. I'll show you how to do it, all of that. You just have to be committed at creating the content on a consistent basis. There's our tools, techniques out there that make it easier to be able to crank this stuff out. But the reality is now you don't have to fight or figure out, Oh, what type of content am I going to try to create?

(05:46):

You have it here. It's a content cranium machine. Does that make sense? I mean, that's what we're all about. So again, you've got the flow. You can create so many pieces of content out of one podcast. You can re-purpose products that you put a lot of time, energy, and effort, re-purpose it, bring it on out, put it on a podcast, continue to build that audience listener-ship. You know, when you go to comp conferences, Bo, you'd go to conferences, say, Hey, we've got a podcast. Come on with a podcast. Hey, do you have a report? Did out it. It changes the conversation dramatically. It's undeniable. And once again, he said, I can't do this. You can, because I have a podcast that said exactly the same thing. If I can do it, you can do it. And, and, and if you don't want to do it, I can definitely help you get to the point where you can do it.

(06:43):

So once again, that's content flow. We're going to start going into the, the, uh, the breakdown into the, uh, micro and ultra micro, right? Just sort of greasing the skids a little bit there. The, the micro is how you take that one content and slice it up into other little components that you can promote that, Hey, somebody had a great quote. Boom. It's out there on a meme. Whatever it might be. There are just, it's unending and it is designed to create attention because you're a thought leader. Let's be bold. Be grey, brave, dare greatly. Let's change the world. Thank you very much for joining the industrial talk podcast. You guys are wonderful out there, so keep at it. Do not quit. Let's, let's do some, let's do some podcasting. Dr. later.

(07:32):

You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Fighting Content Boredom! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Creating Meaningful Content! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Now let's create Raving Ambassadors with your Podcast Platform. These are individuals and companies that love your product, service and/or solution. They deserve a “series” about them and what they do to solve problems. Powerful content, focused on them, they love you for it and will speak in glowing terms about you and your company. You want to close a deal, have your Prospect talk to your Ambassador. Give you the “Swag” to really close the deal. Learn more in this episode of How to Create Raving Ambassadors. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                   Hi there Scott, MacKenzie, again, thank you very much for joining the industrial talk podcast. We are continuing our series on why you need a podcast, which is very important. It's gotta be a part of your platform, your digital marketing, your, your sales funnel development, uh, your branding. And, and I've harped on that. Either you do it internally or you find somebody to do it, but either or [inaudible] you gotta make it happen because it's a powerful tool, powerful platform. And, and, uh, it's uh, designed for success. And that's what we're all about. Now. We've gone through the sales funnel, you know, just sort of lay out of your target market. We've got internal, we've got your partners, we got your customers and we've got you even your targeted prospects. Within that, we highlight the heroes, the philanthropy. That's what you can do on a podcast platform and get it out there over and over again.

00:56                                    Now the last one, which is just sort of a result of that effort, is you create raving ambassadors. Those are the individuals that are going to sit there and go, wow, these are wonderful. I really enjoy. They just aren't just raving and vast. You, you have created the know, like and trust throughout your process, which is vital to any sales cycle, but now you're going to be creating those raving ambassadors, those individuals, those companies that that believe and know you will deliver on your promise. You solve problems. You listen to them and create solutions that make them a success. They are your raving ambassadors. You can't get to the embassador level if you're not caring and feeding and and making them feel special and be able to provide solutions for them so that once again, the platform, the podcast platform is just so uniquely designed to be able to do that.

02:03                                    Once again, you find them, you can see how they get engaged, they're there, you know who they are and you, you could say, Hey, let's get you on a podcast again. Let's create a series. Let's talk a little bit about what you do and and the solutions you provide and the content that is all designed specifically for for what you deliver. Now, let's highlight that once again, a win win strategy and then all of a sudden the best recommendation comes from those individuals who just love your service or whatever you know, product, whatever it might be. That's why the podcast in this platform is a powerful platform for you and your sales. Okay, now we're going to wrap it up. I'm going to go into the content again, we're going to start talking a little bit about the content, the micro content and define whatever it micro is based off of this content generating machine called the podcast platform.

03:10                                    And then the ultra micro content don't get, you know, wrapped up with that. There's a, there's a logic in that. Now those are the categories that, that uh, I have selected. If you have another category that's all good and dandy and that's fine, but you get it there. We're going to break it down into three segments and why this, the podcast platform is a powerful, uh, medium for creating content. So that's going to be next, next time. So we're going to wrap that up. So again, we're going to talk about what this one is about. Ambassadors, raving ambassadors. You need to do it once again. Go out to industrial talk.com. Find these series, embrace the fact that you need to do the podcast and make it happen. She look at that, man, that's only four minutes. We, we, we, we covered this particular topic in four minutes.

04:01                                    All right, next, uh, next segment. In this series, we'll be addressing content and content creation. And I'm telling you right now, you're not creating enough content. That's it. That's the bottom line. All right. Thank you very much for joining the industrial talk podcast. You need to be doing podcasting. You need to figure out how to do it, make it happen. Thank you. Be bold. Be brave. Dare greatly change the world. That's what this is, man. Isn't it a great time to be alive, to be able to do this stuff? So thank you. And we'll talk later.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Raving Ambassadors! appeared first on Industrial Talk.

The post Mr. Marcus Chan with Venli Consulting Group is talking About Sales, The Hook, Captivate, Value and Moral Call to Action appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Customers! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, begin building or “Podcast Sales Funnel Strategies”. Again, the power of podcasting is that it's an incredible sales platform. Now let's begin interviewing your Partners that are passionate about your services, solutions or technology and leverage their network and expand your reach. If they succeed you succeed. We now have a platform that delivers a real Win/Win solution and compounds your digital reach. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                   Hey there, Scott MacKenzie again, and while we're talking about why you need to bring podcasting and this platform into your business, right? Either you bring in podcasting as a part of your sales marketing and branding strategy or find somebody else to do it, but be consistent with it. Bring it in. It is a powerful platform for you, your companies, your employees, or your partners, your customers, everybody. It is a win win solution. You bring out the human element. This is a, I want to say number five in a series that we're just going to keep on going until somebody says, yes, this is important, but I'll lay it all out. And once again, I have all of the information. If you say, yes, I better do it, but I need equipment. I need to understand the digital components, all of that stuff. It's all out on industrial talk.com okay.

00:53                                    The last episode that we did, not even, I believe it was yesterday, we talked about the sales funnel and we're talking about leveraging the, the podcast platform as part of that sales funnel. Now we have to build, build the content, and we started out with building and bringing in the content that is specific to your internal resources, the people, the part of your company, the ones that are passionate about what you are doing as a company, bringing out that human element, and so we highlighted that. Now we're going to go into, if you're out there on video, we're going to go into the partners. Now, this is where it gets really pretty interesting. So what you've done is you've said, okay, Hey, let's start this podcast. Let's start finding a, there are, these are the people that we are going to interview internally. They're all positive.

01:42                                    They're going to forward it to their people and they're going to say, Hey, this is great. I was on this podcast. We talked about this. This was a fun time. All wonderful human related focus on you, your company, your individuals. It's a wonderful win-win all around. Now this is when we start talking about the sales process, right? So you go to your partners. If you have partners, do you have customers? You have customers and we'll talk about that as well as prospects, but let's say we have partners, partners that a rep, your services rep, your solutions, whatever it might be, deploy your systems, whatever it might be. You have them. So you approach them and you say, Hey partner, I know that you've been doing a great job and and we really value your relationship. We would like to get you on our podcast. And I would say and we want and we want to talk about what you're doing that is making you a success.

02:43                                    And we want to educate the listeners of our podcast on why you as a partner are benefiting from being our partners, right? And and really just once again bring out that human element. But in that conversation you're going to say, okay, why are you so great, wonderful here, let me show you me. Let me show you how to take this now marketing asset that we created for you and then figure out how to get it in front of the right people so that you partner are a success. Now, this is where it gets real interesting. If your partner in the podcast speaks glowingly of their relationship with you and your solution, you have an asset now that says, Hey, we were talking to our partners here and this is just their interview on our podcast. They were great and I think you prospect would, would benefit from this conversation.

03:40                                    Now the partner's going to say, Hey, that was a great time. That's wonderful. Now I'm going to, I'm going to send it to my prospects, my customers, my internal people of why, Hey, this was a great time. It's all win, win all around, and it's under the guise of doing a podcast. You get it. Everything in this whole exchange is, is positive. It reflects that human element into who you are and what you're all about and and adjust. It creates a tremendous amount of Goodwill. But here's the best part. Now what's going to happen is that you, your company is baked in to that particular podcast, right? And so that partner's going to say, Hey, did a podcast for this company. This is great stuff. Now all of a sudden you're increasing your footprint and your influence and also all of a sudden everybody says, Hey, I know I can trust that company.

04:41                                    They're great people. I saw that human element in their particular podcast and you know what else I got? I got a lot of information out of it. That's what this is all about. It is just a great opportunity to sit around the, you know, the proverbial coffee table, it's podcast platform and be able to have this conversation and say, Hey, great, thank you for being on the podcast partner. Let me show you how you can promote it and you know what else? If you have customers that you would like to get on the podcast, let us know because we would love to be able to hear what they have to say about your services. And it's just everybody's just a happy go lucky type of a solution here. That is what happens. And then it begins to compound. They send it out to their friends, their families, their customers and end and your baked in.

05:35                                    And then you say, Hey, that's great. And then you send it out and then, and it just keeps on. Compounding keeps on growing. It keeps on evolving and it's all positive. That's it. That is when you start to build your content from this particular platform, this podcast platform. So you, you take your internal people, you interview them, they're fantastic, they've got great insights, wisdom, they know everything about what you do and they're passionate. Then you extend this platform to your partners and then the partners are psych Bao. I love working with you and I love working with your system and I will love your services and, and we have helped many people because you guys were so great and then you see how it works. It just keeps on going and it just keeps compounding. And so at the base, at the fundamental base of any type of sales is that know, like, and trust.

06:32                                    You're already 70% complete with your sales process. 70 ish. I don't have any real data to back it up. But however, it's a lot because all of a sudden they know you and they like you and they see your face and now all of a sudden you're, you're slicing and dices and you're making all this great content that helps people succeed. That's what you're in the business of doing. So once again, you bring them on your hammer, on the PO. Uh, the partners bring out their human side. You got internal people. The next one that we're going to be doing is customers. You have customers that use your services. You have customers that believe in you and what you are providing. So in the next episode we're going to talk about customers and you can see how it begins to come, uh, compound. It keeps growing and you keep pushing and you keep on booting out your message. So thank you very much. That's partners. We're going to be talking about customers next, be bold. Be brave. Dare greatly change the world. That's what you're all about. Thank you very much for joining. And we'll be back with customers. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – Podcast Sales Funnel Strategy

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Partners! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the “I Can't”. Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say “Yes You Can”! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an “I Can” person.

PODCAST TRANSCRIPT:

00:02                                    Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48                                    There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41                                    If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44                                    That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that decision. That saying, okay, podcasting is strategic to our business, which it is. It is about sales. It is about marketing. It is about Goodwill, not just for you, but for your customers. It develops a win win solution.

03:38                                    You can, and all you have to do is start out by saying yes or finding somebody to do it and then it rolls. And then maybe the first one's not a perfect. By the way, perfection and the desire for perfection is a goal that will never happen. So don't even begin to think about being perfect and podcasting because that ain't going to happen. You just have to do it. But I don't like listening to my voice. I don't like listening to my voice either. But we do it nonetheless because you have a message that needs to get out in a way that is in this world of digital sameness, this numbness. You differentiate yourself because you can, and that's why this platform is so powerful. And now all of a sudden you can say, okay, I'm going to interview somebody internal. Okay, interview them. And if it doesn't, you know, like it.

04:39                                    So what? Do another one? And then you're saying to yourself, okay, I'll do another one. And then you go on these buying a customer that likes you and then you go, okay, we interviewed that customer C all of a sudden. And it doesn't take a lot of time, energy and effort to come up with a, an interview. You don't have to be canned because podcasting is all about that human element that we talked about. So you can, so you go to that customer and you say, Hey, I'd like to interview you. Okay, what do you do? How you do it, blah, blah, blah. How can you help our listeners? That's all it does. And then you're rolling. And then you said you'll, you'll, you'll evaluate after and you go, well, I didn't like the way that sound. I will change it the next time. It's when you quit that you just, you never improve so you can't quit.

05:31                                    So you just keep pushing forward and roll it forward. And if you think, I haven't made mistakes, well you know, mistakes in the sense that no, nobody's died yet. Let's put it that way. Thank goodness. No, just mistakes. Like I'll stutter all mispronounce a name or I'll do whatever it is cause it happens. You just do it. You can, or you find somebody that wants to do it for you. That role, we flecked your values in your companies, your value as a professional. And it just goes, I do conferences and I interview people from all around the world and I represent companies, but you can do it. So a couple of action items. Okay. Couple of action items that we're going to go down first. Fine. I'll have this linked out there. Find podcasting one-on-one series. It'll talk about your, why. It will talk about the physical tools.

06:32                                    It'll talk about your, um, the digital tools that you need. And then there you go. It's all hit. And I mean you can find it out there, but there it is right there. And then, um, we're going to venture in to the next series. And that is when did we start talking about how you leverage this platform for sales, marketing and branding? And we're going to start with sales. Okay? That's what this is all about. You're not going to be a Joe Rogan, you're not going to be a Scott McKenzie. You're going to be yourself or you're going to reflect that company or whatever that might be. And be able to draw that passion out in your conversations and, and get, just roll with it. And then you provide great content going forward. And we'll talk about re-purposing using this platform. So there's a ton of great stuff that's available.

07:21                                    Now we're going to be talking about why you need to do podcasting. So next episode, the next episode we're going to be talking about sales and leveraging this platform. So we're going to get into nuts and bolts, but once again, it's going to be 10 minutes or less. So be bold, right? Be brave, right? Dare greatly always change the world. That's what you guys are all about. That's what this platform is all about. You too can be a part of it. Important. Okay. Take care of. Be safe. We will talk later. You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – I Can’t appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are starting a new series about Why You Need To Podcast! It is truly not a matter of debate. You need to include Podcasting as a vital platform for improving Sales, Marketing, Branding and humanizing your digital content. In this episode we begin with my “Why”. Why I started industrial podcasting and the positive impact it has had on my business. You can do this, you have to do this to increase opportunities and sales for ongoing future success. Find your podcast “Why” in this episode of the Industrial Talk Podcast.

PODCAST TRANSCRIPT:

00:02                                    Scott MacKenzie, and you're saying to yourself, Hey Scott, where is the intro to the industrial talk podcast? Well, this is a series and it's actually on the topic of why you need to do podcasting. Either you bring it in house and you figure out how to do it, or you find somebody to do it for you. But either way, you need to figure out how to begin bringing podcasting the powerful platform that it is into your sales and marketing and branding strategies, not just for 2020 but on into the future. It's, it's, it's just a medium that will be around for a long time. And if you're not in the game, somebody is going to be in the game and they're going to take advantage of it and, and, and, and you're going to be left out in the cold. So I've had a number of people I've done over, geez, 500 plus podcasts of just great professionals and many have asked me why I'm doing podcasts.

00:56                                    You know, man, he want to know my story of wow, I got into podcasting and, and if you are a listener of the industrial talk podcast, you'll know my story. But if you're not, and if this is the first time you've heard this, uh, I'm going to tell you this story. These are going to be videos. They're going to be 10 minutes or less and they're going to come on out all the time. And we're just trying to make sure that you are successful in your efforts in 2020 to leverage the power of podcasting and how, um, how I approach it and how you can approach it. And I'm here to help any way shape I can. So once again, 10 minutes or less, these are going to be videos. And, and today I'm going to be talking about why, why I got started and, and, and how it has evolved.

01:41                                    So what happened is I spent a lot of money, spent them on a lot of money, on the traditional stuff. I was doing digital stuff, but I was also doing some um, print and the typical at that time, typical, um, advertising. And you know what? I got for it after spending a lot of money, nothing. And I had a serious lesson that I learned that it is, uh, the, the death rate that exists within the Tricia traditional print is rapid. It gets out there, it dies and there's no way of being able to bring in or see what happens or if the message is resonating, there is a ton of problems. So I was coming back from a client and I said, and I was listening to a podcast and I said, doc, got it. I can do that. I just needed, I just wanted to change the conversation.

02:31                                    I had no plans of anything beyond that. I just wanted to be able to change the plan, approach a client and say, Hey, would you be willing to get on the podcast and talk about positive things and help the listeners be better at what they're doing? It was truly an other focus platform to be able to provide valuable content, tactical, valuable content for you, the listener. And it was, and during that I just said, I'm getting to know these guys and they make decisions and it's a real win win for everybody all around. And it opened up opportunities for sales, marketing, and branding and, and, uh, just, just multiple opportunities. And I said, boy, this is, this is a pretty powerful platform. This is, this is exciting stuff. And, and as a, as you fast forward, as you go forward in time, I realized that we in the industry need to begin to bring this powerful platform into our portfolio of marketing, sales, branding solutions.

03:38                                    And it's not that difficult. And in this, in this series, you'll see how I, you know, you slice it and dice it and create content and why and how the opportunities are missing. Just know that, that there's a best interest here and I want you to be successful. And, and, and for me to just sit back and just say, okay, I do podcasting and that's, that's just not me. And I want it. I want to share with you why. Okay, so if you are looking at this on a video, because it is out there, I'm gonna shift to a slide. And on that slide you'll see, and I'll try to be as communicative, the communicated as I possibly can, but I would, I highly recommend that you go out to industrial talk.com and find this series and you'll see the platform. And then of course I'm going to have the links in it.

04:27                                    You're not going to be left out alone here. But what you'll see is you'll see a slide. And I said, okay, what is my why? Why do I want to do this? And I and I went through this process. And you need to do the same thing. It's this is an industrial platform. You have to think about a platform that you can create that is in it. It creates a bond between you, your customers, your partners, your, your even your prospects. So it's simple. If I'm talking to you and you're on the podcast, we're creating a bond, right? It's, it's, it's spectacular. And I and I, I did not realize that when I went down this road. So it's, it's a really a great bond creating situation. It is a really valuable, this podcast, once it's produced, it's a valuable sales, marketing, branding asset. It's an asset and look at it as an asset and you can take that content, slice dice and do everything you possibly can with that particular product, that asset, it is all about the other.

05:35                                    It helps others, right? It is truly a helpful, beneficial marketing sales solution. It is also, you know, everybody saw, it talks about [inaudible], how do I create content? How do I, and you sit down and you adapt your computer and you start plugging away at trying to create, it's hard. Here is a platform that I can communicate, create content, slice it up, transcribe it, get it out there. I could create blogs, I can do everything from this individual podcast and I'm just, this is why I do this. It's about attention. It's about marketing, it's about sales. But more importantly branding, but very Mo, more importantly, is about the value it brings to your customers, your partners. And your prospects, they like it. It's important people like doing them. It also gains in that conversation. In this back and forth, it gains market intelligence. You truly hear from your prospects, from your customers, from internal extra, it doesn't really matter what are some of the market challenges, what are the behaviors that are taking place in the market and it also creates a platform for digital compounding.

06:59                                    Okay, here's an example one, I do a podcast and I do a podcast for X, okay? And then I will promote that podcast. They will promote that podcast and if they have customers that are on that poker podcast, they will also promote and then that customer can promote it to their prospects. See, it has a compounding effect and you leverage, you leverage as much as you possibly can out of that one single podcast, but it doesn't stop there. And I, and I'm just telling you, I just realized this. Now I get to squeeze as much content and repurpose not just from a video. I could create snippets. I can do all of this stuff from this particular podcast that highlights the individual that highlights the value you're bringing and you know what? It helps people, it helps people to do their job better. Everybody, and I mean everybody wins and that's why you need to, no matter what.

08:06                                    It could be me, it could be others, it could be internal, it could be external, I don't care, but you need to really thoroughly that the necessity to bring in podcasting into your portfolio of your sales marketing, branding, and we're going to go into great detail on why that is important because we're just going to continue to just sort of granularity, but right now you need to do it and I just highly recommend this will be out there on industrial talk.com you need to look at it today, figure it out, contact me. I don't care. I will help you in any way, shape or form. You just need to do it. Thank you very much for joining the industrial talk abroad podcast people. Be brave. Dare greatly change the world. That's what we're all about. Look forward to talking to you. Where do you know what we're going to talk about next time? We're going to be talking about the old way, the old way of communicating. So thank you very much. Look forward to seeing you on the next series of why you need to podcast.

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – My Why and Find Your Why! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Domenic Rinaldi, Managing Partner at Sun Acquisitions about 4-M&A Steps to Ensure Proper Preparation and Financial Success. So you're interested in expanding your Industrial “footprint”. Well, you can grow organically over time or you can entertain industrial expansion strategies that include Mergers and Acquisitions of businesses that meet your expansion objectives. In both all cases you need a skilled M&A team focused on your success. Learn more about Domenic and his wonderful team at Sun Acquisitions on how to leverage their valuable insights into creating solid solutions for your M&A strategies. Find out more by the links below:

Company Website: https://sunacquisitions.com/

Company Facebook: https://www.facebook.com/sunacquisitions/

Company LinkedIn: https://www.linkedin.com/company/sun-acquisitions-llc/

Personal LinkedIn:  https://www.linkedin.com/in/domenicrinaldi/

Company Instagram: https://www.instagram.com/maunplugged/

Twitter: twitter.com/MAUnplugged

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Domenic Rinaldi with Sun Acquisitions is talking Industrial M&A Strategies for Success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Wayne Mullins, Founder of Ugly Mug Marketing about Creating Industrial Evangelists that are passionate about you, your service, your solution, your product(s)! It is about strategies for increasing your revenue and retaining customers for long-term success! Do you have a desire to bring in more Industrial sales? Wayne lays out 3 steps to improving your sales right now in this episode of the Industrial Talk Podcast. Learn more about Wayne his wonderful team at Ugly Mug Marketing and how to leverage his valuable insights into creating Industrial evangelists just follow the links below:

Company Website: https://www.uglymugmarketing.com/

Company Facebook: https://www.facebook.com/uglymugmarketing/

Company Instagram: https://www.instagram.com/uglymugmarketing/

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Wayne Mullins with Ugly Mug Marketing and we are talking Sales and Creating Industrial Evangelists appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Josh Ramsey, Founder and CEO of Strategic Point Marketing about Industrial SEO strategies for keeping your company above the fold on important Google search results. If you are NOT above the fold of the Google search results, you are losing business! Remember, 81% of people perform some type of online research before making a large purchase. You need to be on the 1st page of Google results and the top of the fold! Learn more about Josh and how to leverage his valuable insights into Industrial SEO Optimization just follow the links below:

Company Website: https://strategicpointmarketing.com/

Company LinkedIn: https://www.linkedin.com/company/the-strategic-point/about/

Personal LinkedIn: https://www.linkedin.com/in/joshuaramsey/

Company Facebook: https://www.facebook.com/TheStrategicPointMarketing/

Company Twitter: https://twitter.com/Strategic_Point

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Josh Ramsey with Strategic Point Marketing and we are talking Industrial SEO Solutions appeared first on Industrial Talk.

Live from Inforum 2019, Energizing EAM Podcast interviews Steve Brindle, Founder and Partner at Advoco. In his interview Steve talks about creating a culture with a heart that will positively impact your team, the community and your bottom-line. Get the answers to your questions along with Steve's unique insight on the “How” on this Energizing EAM Podcast interview!

You can find out more about Steve and the wonderful team at Advoco at the links below. Also, get your free InforEAM Toolkit. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020“. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STEVE BRINDLE CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/steve-brindle-67b693/

Company Website https://www.advocoinc.com/

Company Facebook: https://www.facebook.com/AdvocoInc/

Twitter: https://twitter.com/advocoinc

Infor EAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

Industrial Talk Free Webinars:

Related Podcasts At:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Steve Brindle On How to Create a Business Culture with a Heart appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Ed Marsh, President at Consilium Global Business Advisors about “Head-Trash” and how this “Trash” is impeding your business and/or career from moving forward. Ed talks about creating an Industrial Omni-Channel Revenue Growth Engine that will take your company to the next level and the 5-tactical steps you can take today to begin your Industrial Journey. Learn more about Ed and the great work at CGBA at the following links below:

Company LinkedIn: https://www.linkedin.com/company/intentdataio

Personal LinkedIn: https://www.linkedin.com/in/edwardbmarsh/

Personal Facebook: https://www.facebook.com/edbmarsh

Company Facebook: https://www.facebook.com/EdMarshConsulting

Instagram: https://www.instagram.com/edbmarsh

Personal Twitter: https://twitter.com/edbmarsh

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

RELATED PODCASTS:

Industrial Sales – Trust You!

Industrial Sales – Like You!

The post Industrial Sales: Removing Industrial Head Trash with Ed Marsh appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Sales: Removing Industrial Head Trash with Ed Marsh appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are talking Industrial Education and Training the future Industrial Leaders in Industry 4.0. Industry is changing rapidly. The Forth Industrial Revolution is happening NOW and represents a fundamental shift in the production and manufacturing of goods and services. Thomas Lichtenberger, CEO at Festo Didactic discusses his passion for providing Hands-On learning opportunities/solutions for building the Industry 4.0 workforce of tomorrow! Learn more about Thomas and the great work at Festo Didactic at the following links below:

Personal LinkedIn: https://www.linkedin.com/in/thomas-lichtenberger/

Company LinkedIn: https://www.linkedin.com/company/festo-didactic-lt%C3%A9e-ltd/

Company Facebook: https://www.facebook.com/FestoLearning/

Company Twitter: https://twitter.com/didactic

OTHER INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program: https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

RELATED PODCASTS:

Industrial Sales – Industrial Market Segmentation!

Industrial Marketing – Digital Compounding

The post Industrial Academy: Training Future Leaders in Industry 4.0 with Thomas Lichtenberger appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Academy: Training Future Leaders in Industry 4.0 with Thomas Lichtenberger appeared first on Industrial Talk.

In this episode we talk about the digital tools you will need to get your podcast out for content consumption! Everything you need is below. Remember to listen to the first Podcast-101 episode defining your Reason and Market (Link Below). As always, let me know how I can be of any help. Happy Podcasting.

OTHER INDUSTRIAL RESOURCES:

Documentation Of Podcasting Equipment:  Download Here

Podcasting Statistics:  https://musicoomph.com/podcast-statistics/

Industrial Marketing:  https://industrialtalk.com/industrial-marketing/

Industrial Academy (All the online training you need to be Successful): https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

GREAT COMPANIES WITH GREAT PEOPLE:

Safeopedia – Thank you for your continue support. Great Company with Great People.

Mocana – Intense focus on keeping countries, cities and families safe and free from malicious digital predictors.

Infor EAM – Infor is a global leader in business cloud software products for companies in industry specific markets.

PODCAST VIDEO:

RELATED PODCAST:

Industrial Podcasting 101 – The Reason

Podcasting 101 – Physical Tools

The post Podcasting 101 – Digital Tools appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Podcasting 101 – Digital Tools appeared first on Industrial Talk.

In this episode we talk about the physical tools you will need to sound great as a podcaster! Everything you need is below. Remember to listen to the first Podcast-101 Episode defining your Reason and Market (Link Below). As always, let me know how I can be of any help. Happy Podcasting.

OTHER INDUSTRIAL RESOURCES:

Documentation Of Podcasting Equipment: Download Here

Industrial Marketing: https://industrialtalk.com/industrial-marketing/

Industrial Academy (All the online training you need to be Successful): https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Great Companies:

ReliabilityWeb – They are the leaders in all things Asset Reliability! Check them out, you will not be disappointed.

Safeopedia – Thank you for your continue support. Great Company with Great People.

Mocana – Intense focus on keeping countries, cities and families safe and free from malicious digital predictors.

Podcast Video:

Related Podcast:

Industrial Podcasting 101 – The Reason

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Douglas Burdett with Artillery Marketing drops major Industrial Marketing value bombs! In this episode of the Industrial Talk Podcast, Douglas expands on the fact that the way industrial buyers buy has changed dramatically! Take note, if you are not heavily invested in implementing and learning about Industrial Marketing and the power of digital platforms positive impact your bottom-line, your competition is aware. Douglas hits the nail on the head in this Industrial Talk Podcast episode.

Company Website: https://www.salesartillery.com/

Company Facebook: https://www.facebook.com/artillerymarketing/

Personal LinkedIn: https://www.linkedin.com/in/douglasburdett/

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Maximo World: https://reliabilityweb.com/events/featured/maximoworld-2019

Safeopedia: https://www.safeopedia.com/

Industrial Marketing: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

Industrial Marketing – The Journey

Industrial Marketing: Thinking About Your Customer With Todd Hockenberry

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Industrial sales truth bombs: 1. 93% of online experiences begin with a search engine. 2. 81% of people perform some type of online research before making a large purchase. 3. 75% of people never scroll past the first page of search engines (Junto, April 8th, 2019). Bottom-line, if you are not on the first page of the search results you are losing opportunity and sales. What to do??? Richard Fong, CEO of Bliss Drive discusses the importance for Industrial Companies to deploy a comprehensive SEO (Search Engine Optimization) strategy to improve industrial sales and increase market share. Find out more about Richard “Rich” Fong at:

Company Website:  https://www.blissdrive.com/

Personal Facebook: https://www.facebook.com/Richfong

Company Facebook: https://www.facebook.com/blissdrive/

Personal LinkedIn: https://www.linkedin.com/in/richardfong/

Company LinkedIn: https://www.linkedin.com/showcase/blissdrive/about/

Instagram: https://www.instagram.com/richfongofficial/

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

Related Podcasts:

Industrial Sales: Cracking Open The Industrial Door!

Industrial Sales: Optimizing Your CRM Using AI With Adam Honig

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Keeping Your Industrial CRM Up To Date with AI

How many Industrial Pros like their CRM (Customer Relationship Management) System? The biggest complaint has to be “keeping it up to date with current information”. It doesn't take long for the customer data to be out of date and worthless. Therefore, companies invest $$$ on a CRM with little return and great frustration. Adam Honig, CEO of Spiro.ai discusses how leveraging AI to do the mundane tasks of updating, reporting and keeping your Sales Professionals up to date is Powerful! Find out more about Adam at:

Company LinkedIn:  https://www.linkedin.com/company/boston-area-stealth-startup/

Personal LinkedIn: https://www.linkedin.com/in/adamhonig/

Company Facebook:  https://www.facebook.com/SpiroHQ/

Twitter:  https://twitter.com/adamhonig

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

Related Podcast:

Industrial Sales: Industrial Sidekick

Industrial Sales: Demonstration (Show)

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Change The Way You Think About Your Customers!

Everyone wants to Grow but No One wants to Change. If you don't change the way you think about your Customers, Business and Processes, you will NOT grow your business! That is a truth bomb dropped by Todd Hockenberry, Owner of Top Line Results. This week's Industrial Talk dives deep into the 8 easy ways to grow your business. Find out more about Todd at:

Personal LinkedIn: https://www.linkedin.com/in/toddhockenberry/

Company LinkedIn: https://www.linkedin.com/company/top-line-results-llc/

Personal Facebook: https://www.facebook.com/todd.hockenberry

Company Facebook: https://www.facebook.com/IndustrialExecutive/

Instagram: https://www.instagram.com/inboundorg/

Twitter: https://twitter.com/toddhockenberry

Company Website: https://www.top-line-results.com/

Book Link: Get It Here!

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Your Industrial Digital Toolbox:

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

YouTube Video of Interview:

Related Podcast:

Industrial Marketing – Hamburgers Vs Sliders – Little Bites

EP 065: Getting More New Industrial Clients Via Industrial Education Based Marketing With Ted Miller III

Related Blog:

Successful Are The Failures – They Rightly Value Success!

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Industrial Leadership – What is The Industrial Pain: 1. Being able to find, hire and retain Industrial talent. 2. Finding ways to have a sustainable competitive Industrial advantage and 3. Dealing with the reality that its no longer enough to run a good and decent Industrial company. (You have to be willing to articulate the social and political benefits of your company.) Ed Eppley, Founder of The Eppley Group , discusses The disciplines that will let owners, execs and managers who run industrial operations not only survive but thrive in this time of profound change. Find out more about Ed Eppley:

Website:  http://www.theeppleygroup.com/

Personal LinkedIn

Twitter

Industrial Resources:

Reliability Web – One location on all things Reliable!

Industrial Academy – Industrial Courses for the Industrial Pro taught by the best in Industry.

Industrial Dojo – All things related to Industrial Sales, Industrial Marketing and Industrial Branding.

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Sometime there will be Customer's or Prospect's that will Get Angry with you. They could be having a bad day or you said something that didn't sit well with your Customer. Fear not, you are in good company so keep in mind these 5 points: 1. Don't be an A-Hole. 2. Don't let fear control you. 3. Don't Pull Punches. 4. Your family and Company Depend on You and 5. People will get mad.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industry. We'll talk podcast. My name is Scott Mackenzie. Thank you very much for joining. Let's get right to it,

[00:19]                                    right. I am passionate about you and your success. 100% of the information that we provide here is definitely dedicated to you and your success in your legacy. So, uh, we're gonna be talking a little bit about uh, uh, right here getting angry and what does that mean? Um, before I get going, I want to make sure that you understand there are a couple of great resources for you and your industrial profession that's out on IndustrialTalk.com and that is the Industrial Academy where we provide the programs and courses that are specifically to you, the industrial professional and making you better trying to do the best we can for you. And then of course the Industrial Dojo that's DOJO, and that is also dedicated to you. And that's where you'll find all of these podcasts as well. So that's the Industrial Academy. And the Industrial Dojo. All right, Getting Angry.

[01:12]                                    Now I've had a number of conversations with individuals that are concerned about, uh, their customers or their prospects getting angry with them in their efforts to try to sell. Now what we've done is we've created in the past, the past podcasts, all of the, the sort of the, the internal, the head, all of that stuff is real important. And if you listen to it, it's all good and, and I'm not going to go through it right now. However, even when you do that, some people would just get mad, they'll just get upset with whatever it might be. My number one, number one rule when that happens, because it will happen, my number one rule when that happens is that you just can't be an a hole. Pardon my language. But that's a, I'm not going to go down the road of what that means, but you know what it means.

[02:08]                                    You just can't do that. That's the number one rule no matter what, no matter what, because they're going to get mad. So the, the, the reality is there's always going to be people that they get mad at a Gandhi, they would get mad at mother Theresa. So don't think that you're going to avoid people getting mad at you. You're just trying one, trying to make a living, trying to provide for your family and being successful within your, whatever your career path. And if they get angry and upset, this is, this is about your mind. If they get angry and upset with your efforts to try to earn a living and try provide for your family and they get upset, then it's, it's, as long as you don't violate the original be mean or angry or curt or whatever it might be, all under a hole, then you're still fine.

[03:16]                                    And that's important because do you truly, do you truly want to work with individuals that don't respect, that, uh, need to be able to provide for your family, provide for your company, provide for whatever you're looking for in your career path, and you're doing everything you can because you're not being mean. You're just doing what you're supposed to do. So it's not a bad deal. And, and you can't, you can't, you can't pull your punches. You can't just say, oh my gosh, this individual is getting a little edgy with me, so I'm going to pull back. You can't, you have to feel confident in knowing that what you're doing, what, what your focus is, is to provide a solution to your customers problem. And you have that in your heart and in your mind there was no necessity. And to pull your punches because you're not mean because you don't, you're not going to violate that rule.

[04:15]                                    That's real important. Okay? So once again, don't be mean, right? Number one, don't be mean. Number two, do not pull your punches because you're concerned that you might hurt their feelings. Number three, you can't pull your punches. And if people are upset with you trying to make a living, then don't do. You don't have to do. There's plenty of opportunities, plenty of businesses that need your solutions, your services get your mind right and remember, just remember if they once again get mad at you, you're in great company because they've probably get mad at Mother Teresa or Gandhi or anybody out there that that really has tried to change the world. And that's what you guys are all about because industry, industry are innovators, but industry are people. So people are innovators. Make sense? Cause that's what's real important. Now there are some other resources out there that I think you need to be aware of and I think that they will be absolutely a wonderful resource.

[05:29]                                    Okay. One we, you've heard me talk about ActiveCampaign, you really need to look into ActiveCampaign, great CRM super when it comes to digital marketing because that's what we're talking about. We're talking about industrial sales, industrial marketing, industrial branding and that is a great tool. That's active campaign. The other one is BombBomb, Bomb, B, B, O, m B. And that is a fantastic tool that you can deploy and interact with your customer or even a your prospect. And it is a video he marketing platform. Fantastic tool. So those are two to external resources that I think you need to be completely aware of. Okay, so what's, what's one, once again, people are going to get angry with you, right? They got angry with Mother Teresa,

[06:31]                                    but it doesn't matter because you're not going to be a mean person. You're not going to be mad at them. Let them get angry because you're trying to earn a living. You're trying to earn your way in life. You're trying to provide for your family. Get that mind right. Do not pull your punches because you're valuable. You're services are valuable. They can solve problems. So nonetheless, you're going to get angry, but you don't care because you got your mind right and you're providing a great service. Thank you very much again for joining the industrial talk podcast, and we'll be back tomorrow and we're going to continue to drop these value bonds. Have a wonderful day. And always you say.

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Be magnetic to Industrial Prospects by being candid about your Passion and Values. Align your Passions and Values with your ideal Industrial Customer. Prospects that value your Passion and are aligned with your Business Vision are more likely to engage in future opportunities.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. Well, hi there, and I hope you're doing well. My name is Scott MacKenzie and walk to the industrial talk podcast. Let's get the show on the road. I hope you're having a great day. [inaudible] it's nice and cool and dry out there

[00:21]                                    once in Louisiana. Oh my goodness. I don't want somebody to come because boy it gets really good, swollen, hot and steamy up there. So anyway, we only have six minutes, so let's get going. Last uh, well it was episode 28 go big 28. We talked about really what is your customer's passion? What is their wants? What is their fears? What are their, what are they stand for? What do they stand against? What are they just sort of repel against? And having that meaningful conversation with your customer is vital. I don't care what you think it has to happen because you've got a specific offer that you want to make. And if it doesn't align with the wants and the fears and all of the stuff that you have in that conversation, then it's going to be quite a mismatch and it's going to be a difficult sell.

[01:15]                                    So what we're gonna do here today is how do you line that up in, in this episode 29 I'm going to talk about matching, matching your customer's passion if it's even possible. And I'm going to use me as an example. So whenever I have that conversation with customers who are entering into my industrial digital marketing program, it, it's, it's very candid. It's very, it's, it's very enlightening. So when I have the conversation back, I express I want to be as candid and as open as I possibly can. And so one of the things that everybody has to understand is one, this platform, my services are 100% dedicated to your success period. No, if, ands, or buts period. Dedicated to your success. It. Because if, if it's not, if I fail, if I don't match up with your expectations, then you don't win. I don't win.

[02:21]                                    But if you win, I win. So it's very important that you have that, that upfront and that's, that is my driver. I want you to be successful and I'm going to do everything I possibly can within my capabilities to be able to do that for you. It straight out, if that's not aligned with your, your wants and desires and all that, then it's a not a good fit. The second thing is, I'm very candid. Um, the reason for that is I, I, I, me personally hate wasting time. I just want to cut to the chase. It might seem to repel [inaudible] and attract some, but the reality is it, I do not enjoy wasting time and I know a lot of people do and they might want to Chit Chat and that's my fault. That's my flaw. I want to get right to the, you know, right to the point.

[03:16]                                    What does it mean? And that means I'm very candid because I want to compress the time as much as I possibly can. So if I'm dedicated to you and your success in everything that I do, then I have to be respectful of your time because I hate wasting time. And then I have to be as candid as I possibly can because I can't just, I can't just sort of nebulously sort of move around. So, so I'm, I'm very focused on that. And then the third thing is I don't have fluff. I don't want to have fluff. What, why do we have to have fluff? It communicates or it breaks down it, it creates confusion. So I don't do that and I work very hard all the time. And I'm not saying that just because, you know, I appreciate people who work very hard. And then I am always, I just, this is not a get quick rich type stuff.

[04:13]                                    It requires a lot of work. And if you win, I win. And if you know, and, and I, and I put myself in your shoes, those are my drivers, those are what I'm for and what I'm against. Those are what I always drive to. And now I can have that conversation, that very frank, candid conversation, which you have to have with your customer to see if there is a good fit. Because if there is a good fit that really addresses there, you know what they're for, what they're against and, and, and you got some similar values, then the ability to be able to provide services and solutions are much greater and better. It makes complete sense. So I'm always saying, okay, what do you about customer? And then I try to truly align who I am with my customer. Now if there's not a fit, if there's not a sort of that, that alignment that happens, that match, then there's no path forward.

[05:19]                                    I, I, I've had customers that we just didn't click and, and I know that you have had customers that just didn't click different values, whatever it might be. It's not a, it's not a positive or negative, it just, it just didn't click and remember how difficult that business was. Do you remember how, you know they were always constantly and you, you generate and you waste a lot of energy trying to help and work. And you want similarities, you want to match. That's the bottom line. So my challenge to you today is have that candid conversation that was in episode 28 figure it out, have that conversation with your customer and then come back and figure out how to align and how to match with your customer's passion. Because once you do that, and when we start talking about when we've talked about know, like and trust, you start building, you start building that. No in that like that trust that, that similarity, that caring, that friendship. It's important. I'm just telling you right now it's important and I think you can do it because I can. I'm very impatient. You talked about wife, I'm very, and I'm very intense too. So anyway, those are my qualities. Do they align with

[06:33]                                    customers? Yes. Do you want to align with your customers in the values that you have? Absolutely. Because it's about you building out that market, creating new business, all of that fun stuff. But you've got to do that from that perspective. Makes Sense. All right. Looks like 30 is going to be coming tomorrow. We're going to continue to build on this platform and a, I hope you're doing great. I certainly am, and I'm so glad that you're here and I'm honored. So thank you very much. Be Safe and thank you for joining the industrial talk podcast.

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