In this week's Industrial Talk Podcast we're talking to Megan Lynch, President and CEO at Six Point Creative about “Letting go of your Legacy Thinking and Approach your Business with Radical Courage”. Get the answers to your “Radical Solution” questions along with Megan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Megan and the wonderful team at Six Point Creative on trashing legacy thing and embracing radical solutions by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MEGAN LYNCH'S CONTACT INFORMATION AND FREE OFFERS:

Personal LinkedIn: https://www.linkedin.com/in/melynch/

Company LinkedIn: https://www.linkedin.com/company/sixpointcreative/

Company Website: https://sixpointcreative.com/

Free Stuff:  Go to Six Point Creative and download your, Brand Touchpoint Matrix, Free Book: Hiring to Build Brand Value and Free Brand Assessment.

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, people, industrial, collaborate, stage, business, conversation, fears, talk, industry, built, innovate, megan, market, point, innovation, product, educate, listeners, scott

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

The post Friction – Why Do We Make Everything So Damn Hard! appeared first on Industrial Talk.

😩 Am I the only one thinking that webinars are painful and sub-optimal? Do you have Zoom fatigue? And is Death by PowerPoint the best we can do? I know our message needs to get out but is there a better way? The answer is “Yes” and I have some thoughts on making this whole virtual world less Root-Canalish.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

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The post My Shameless Beef With Webinars, The Struggle is Real. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Michelle Reines, Founder and Head Leader, at Badass Leadership about “Being Bold and the 12 Badass Leadership skills for today's challenges”. Get the answers to your “Leadership” questions along with Michelle's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michelle and her Badass team by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHELLE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michelledreines/

Company Facebook: https://www.facebook.com/BadassLeader12

Company Website: https://mdr4you.com/

Company Instagram:  https://www.instagram.com/badassleader12/

Personal Twitter:  https://twitter.com/MichelleReines

Get Your Badass Free Offer: Here!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

leader, people, lesson, badass, leadership, michelle, listeners, team, book, podcast, important, coach, trust, conversation, organization, ass, industrial, absolutely, reality, number

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get right it's another episode of the industrial talk podcast. This platform, of course, is dedicated to you, the women and men of industry, the women of men, of manufacturing, all things in between you are bold, you're brave, you dare greatly you innovate like nobody's business, you're changing the lives and you're changing the world as we speak. That's why we celebrate you on this particular podcast, because we just plain love you. All right, in the hot seat in the hot seat this time, Michelle is her name. Reines is the last name that's spelled r e i n e s. Badass Leadership is the company. She's the founder of that wonderful leadership company. It's a great conversation. She brings mad skills. Let's get cracking. All right. You're gonna like this conversation. You just can't bring the goods if you come in and say, hey, I've got badass leadership skills. You can't you've got to live those bad, badass leadership skills. And she does man. She's got a great, great attitude. Great story. Great motivation. Absolutely wonderful conversation. Okay, we're gonna make this one quick. Again, you need to be collaborating, innovating, right? And you need to be educating all the time, all the time. Because you need to be resilient. You need to be tenacious, and you need to do it with a sense of speed, we need you more than ever. Absolutely. Without a doubt, we need you more than ever. Now, you can always go out to industrial talk.com that's where I'm at. Reach out to me, I would love to have a conversation with you. I would love to be able to get you on the podcast, I would love to be able to celebrate your story because your story needs to be told, get on this doggone podcast. And let's get that story out there. Because you deserve it. Yeah. And and I'm the water's fine, man, I'm, I make it easy for you. You don't even have to worry, you don't have to sit there and say, Oh my gosh, I'm going to be on a on a podcast, we're gonna be heard by a lot of people. It's, we have a great time. But the most important thing, the most important thing is that you do need to get your story out. It does have to happen. You have a wonderful message to tell people who need to hear it. And more than ever, right? And that's why this bolt. This platform is about collaboration. 100% It is about innovation. We highlight all of the great people that are in the world of innovation, you know that? And it's all about education. We got everything out there on industrial talk.com reach out, Doggone it I saw technology baby. I can I can reach you in a big way. All right. She's in the hot seat. Michelle is in the hot seat. She's got a great snack card out there on LinkedIn. But I get you got to understand, man, I love this type of candid reality type of points and we go through all 12 and it goes by fast and she doesn't mess around. And we have a great conversation. So enjoy this particular interview because she's badass. Alright, Michelle rhiness. Welcome to the industrial talk podcast absolute, and I mean, absolute honor that you have taken time out of your busy schedule. And I think you're at the West Coast and it's still early there.

03:43

Yes, it is. I have one cup of coffee down so far. Oh, yeah. I'm

03:47

a coffee. off of that. It's good stuff. By the way. good coffee, Stumptown.

03:53

Oh, haven't heard of that one.

03:54

Oh, you got a Stumptown there you go Stumptown, I just give me a plug out there they go. Cool beans, grinded French press it delicious. Whoo.

04:04

I can think I can handle that.

04:06

Yeah, it is. It's it is good. All right, for the listeners out there. Now, I want to make sure you understand listeners, you need to go right now why she's telling her story about who she is sort of a little background loop. For one one, you need to get your paper and pencil because we're going to go down 12 and has this cool, badass leadership, things that you need to consider and write them down. Plus, we're going to have a lot of connections. So Fear not, you're gonna be able to connect with Michelle in a big way because you're not going to be disappointed. Alright Michelle, with that, give us a little 411 on who you are.

04:39

Absolutely. My name is Michelle Reines. I'm a Southern California bass gal but originally a Midwestern are out of shy town. Love it. miss it, especially the pizza and the hot dogs and the baby

04:49

food is just oh my god is committed to the food. Food Industry stuffs fine, but the food is where it's at.

04:56

It's not Yeah, I think on a diet. Just to go Because I always gain five to seven in three days. It's

05:02

insane. It's delicious.

05:04

Yes, yes. Anyway, so I'm a leadership development coach now. But really, I'm, you know, a grassroots gal I grew up, started out in sales, and then worked my way up through operational leadership and made a lot of mistakes. Hence, the book is called from bad to badass. So the book is primarily about all the bumps and bruises. And so that's been my journey. And that's where these lessons were born from, from all the mistakes that I've made all the human capital casualties that I've caused, the operational dysfunctions that happened along the way. And so really, that's who I am and why I'm doing the work I'm doing as a badass leader.

05:45

I like it. And if you were listening to a little buzzer back there, I had a fan on me. So I'm sorry about that. I've, I've shut it down.

05:51

You hot flashing this morning.

05:53

I'm always hot flashes. I'm always warm. I don't know. And I live in Louisiana. It's amazing. I'm gonna digress real quick. When we first moved out here 20 years ago, I remember and we moved from California Yorba Linda area and moved out here. And I remember, mowing my lawn in Yorba Linda took me about a half hour max. And that's with chit chatting with the neighbors. Coming here. I got this big ol yard, I thought it was gonna have a coronary. A ride mower with a cup holder. Right? So let's let's start into what we're talking about what if this was a leadership conversation, this is truly important. You know, as well, as I do listeners out there, we've been talking a lot about collaboration, innovation and education, with a sense of speed and purpose, and tenacity. This is where we're at today. This is what you need to do. And all of the conversations that I have, regarding any innovation, technology, anything like that it gets down to culture, and people, you need leaders. And if you've been listening to the podcast, you know that I think this challenge is to finger death punch that we had with COVID highlighted, unfortunately, are fortunately, great leaders, and not so great leaders. And I think I put the pressure on the ones that are not so great. And and really expose some of the challenges. And that's why this conversation is so, so spectacular. All right. I'm going to start out with the question real quick, Michelle, like, let's let's lay the mistakes down. You said you made eggs. Just let's talk a little bit about that.

07:32

There are so many let me start with my, what I call my cataclysmic wake up call, which was when I was, you know, I firsthand experience the Peter Principle. So for those of you who haven't heard of it, it's when you're promoted to your level of incompetence, which I most definitely was the greatest sales field, put some fantastic numbers up on the board, got some recognition from the powers that be at the corporate headquarters and boom, earned a promotion. Now I had 14 to 18 lives it was responsible for and zero competency when it came to understanding how to lead. And my wake up came in the form of a pile of resignations and in keys and some very colorful language letting me know where I could stick it and what they thought of me. And it wasn't and you know, the the scariest part about it is I was oblivious. You know, I was an unconscious manager, I wasn't a leader. So I lacked self awareness, I had no idea I was blowing it, especially when it came to human capital. And that was the first time that I realized and really became familiar with my mere with it my team, that's my results. And I was fortunate enough to be 25 at the time, or just turning 26. So to get that lesson at such a young age was really important because it really set the course correction for me of what would be a lifelong commitment to learning how to lead.

08:49

Isn't it interesting how companies and as happens all across that it's not one company or another companies just do this, you have success, you have success out in the field, you're doing whatever you need to do. And there's just this natural tendency to say, ah, success out in the field, great leader. Not the case carry on. It just happens over and over again. And not only that great leader, but we don't have to train because we don't want to train. We don't want to educate. We don't want to do all of that. But why not? Because she's had success over here. guaranteed success over there. And it just is an absolute. I could say some

09:28

It's dangerous. It's a little dangerous. Yeah.

09:32

Not to say it doesn't happen successfully. And sometimes it does, but that's the reality of it. So you have this experience. You're saying Damn, I got I've got some challenges here. People are putting the right and Yeah, you got to build it back up. You got to figure out you have some real challenges. So this started your journey on on the badass leadership road. Is that correct?

09:56

I would say that the real the reality of badass leader was wasn't born until after I became a leadership coach. But I definitely got on the path of recognizing that I needed to do something differently for people to want to play on my team. And at that time, we're talking early 1990. So I'm 56 now, right? So in early 1990s, there wasn't, you know, an abundance of great leadership books, we were still very top down as, as leaders. And then I'm a female leader in downtown Chicago, right. So man's down, especially in the 1990s. So I didn't have a lot of resources didn't have the support. So I had to figure out how to basically bolt it together, and, and try different things to figure out how to get people to want to get out of bed and come and play their ass off for me on my team. And so that's where I started to get on the path of Okay, how do I figure it out? And one of the first things I did was Well, first off the bad news, the really bad news that made that cataclysmic failure even worse is I was working in a unionized an environment. Yeah, you don't want to mess with the union. People.

11:02

My there man, bad.

11:05

Shy town unions. Yeah, I mean, it was so I really blew it. So I had, you know, the unions weren't anxious to bring and give me personnel replacement personnel. And I'm sure not going to have people walk through, you know, in the blacklisted because they're, you know, trying to come to work for me. So I had a lot of bridge rebuilding to do and trust to earn before I could even start rehiring. So it was it was bad news was with the engineering and janitorial unions and downtown for building managers. not pretty. Yeah. So but great experience, you know, and what a great education for me to figure out how to, you know, choke down some Humble Pie very quickly, and then figure out how do I now get replacement workers it'll it'll come to come to work for me because my reputation was was crap at that point.

11:55

Yeah. I don't want to ask what you did. It was not fun. It was easy. Hi, I found the the napalm bomb. Just sitting there just torching and it's sticking on people and everything. I've been there done that I know exactly what it's all about. Let's, let's turn the table. All right, paper and pencil time. Everybody out there. We're gonna go through the the 12. Right. The 12 is I can't say 12 steps. It's not

12:21

your ship lessons.

12:22

That's about right. That's 12 leadership lessons. And we're gonna start with number one. Okay, paper and pencil right here. It's easy. It's an easy one. Talk about Don't be an ass. Exactly.

12:35

Yeah, talk, guys. Yeah, so that was my that was my first bull ride, what I call in the book, my bull ride my fall from grace. So with that team, that's why

12:44

you are NASS,

12:46

you're an ass absolute ass. And I was oblivious to that fact, which is actually quite dangerous. And, and over the years, I've worked with a lot of executive leaders and middle mid level leaders that are oblivious to the fact that they're also a mass. And so that lack of self awareness is scary, especially in an environment, which was the environment I was in where the metrics were looking good. I mean, we were month over month kicking butt. And so on paper, if you're sitting in a C suite, and you're looking at reports, you're thinking Michelle is out there getting it done, and her team's kicking ass. And the reality is the way I went about it, it's not sustainable. And it you know, fortunately for me, they walked out that the really scary part of the slow bleeds, right? The people who you start losing one at a time. And so it's really doesn't hit the radar, you don't get the blip that, hey, maybe it's a leadership problem. And so you get that slow attrition. But for me, I had an abrupt wake up, multiple people walked out at once. And so I couldn't hide behind that. And so that's where it gets really scary when you have unconscious leadership at the helm. And they're getting results either because of you know, the industry is wrong, right. And they have the right products, and they're in the right timing in the right environment. But they still suck as a leader. Imagine how much that's costing organizations. But here's the deal. How

14:04

did how did you come up with the fact that you were being an ass? I know, I,

14:09

I did it you made.

14:12

But you have to have a self awareness, you have to have that level of humility to say, yeah, I'm not a nice person. And it's, and it shows. Yeah,

14:21

well, and the metric I was measuring for success was the one that was on the page, right? And so when the people came up and basically said, You're a B, and you're this that need to get more out of here. You know, that was my wake up call. It wasn't my self awareness. They brought it to my attention. And then I realized I'm the common denominator here.

14:42

I'm the problem. When it gets down to humility, you're gonna have to just accept it, no matter how painful it is. You're gonna have to just say, Yeah, I stepped to the door. My family tells me that I am. Just is

14:56

joshy maybe it's not true. But when you get to her more

15:00

Yeah, I do. All right. You got that level? Don't be an ass. That's number one. And you're gonna have to just sort of have that self reflection. If you're sitting there going, I'm not an Ask your NASS. Figure it out. Alright, number two, stop, drop. Take a selfie. Yeah, I'm intrigued

15:22

talk. Yes. So now that you know that you're an ass, right? So you need to stop, drop, take a selfie and figure out what's working for you that you want to keep in your toolbox, what's not working for you? That's blowing people up causing human capital casualties costing your organization's money and in brand reputation and so forth. And then what is it that you need to do differently, so you really need to self diagnose. And there are a ton of tools out there that you can leverage to help get a better understanding of how you communicate, from you know, engagement tools to personality profiling, one I'm a huge fan of is the everything disc product. My MDR brand supports it fully and we leverage it in our toolbox, that badass leader, so you know, get to know your selfie. And I you know, I use a play on word but words but the reality is you can't fix it. If you don't understand what's not working. It's just like a diagnosis. You go to a doctor, you get a diagnosis, you get a treatment plan.

16:17

Yeah, and I can see how and being who I am. If I go down this road, I've realized that I am an ass, and I realize I need help. And then I go down the road and I do the self assessments and I figure out what my strengths, weaknesses, whatever it might be. I'm not done right now. Typically, typically, I'm gonna say, All right. I'm ready to roll. I'm a leader now. All right, let's

16:44

go It is the first step.

16:45

Yeah. And I mean, it's just he got it. What I'm saying, ladies listeners is you got to just keep going. Don't don't just stop and say hey, number two, I'm done. I, I am. There it is. Alright, number three. Let's talk about trust baby. Let's talk about

17:02

so yeah. So you know, I one of the things I wanted to follow up with on a comment that you made is I think about leadership, as you know, you buy the you invest in that gym membership, right? And you go and you work out really hard for a week. Yeah. And then you're like, Okay, I'm healthy. I'm fit, you know, and, you know, it's like, if you don't show up, and you don't do the work and you're not consistent, then you're not going to stay healthy. You're not going to say fit. So it's evolved, right? Yep. Yeah, so So let's talk about trust, baby. So trust is now that you understand what's working for you not working for you what you need to do differently, then the most important thing when it comes to people and leadership, is to make sure that you're pouring the concrete in the foundation of trust. Because that is that is, you know, and it's not my revelation, there are a lot of leaders before me that have come up with that. But I can tell you that when your teams don't trust you, or when I don't trust a leader, I'm not going to give them all of my equity. Right? I'm not going to be going the extra mile, right, I need to know that I feel safe, and that I can speak my, my my truth. Right, and that I'm gonna that you'll go to the line for me that I can trust that it's a safe environment. It's a safe culture. Yeah, you know, all of those things are critically important. You know, and it is the foundation on which about esteem is built, you know, and that that is a critically important next step for leaders.

18:22

I've been in organizations where that trust is not available, nobody feels comfortable with say, no, that's not a really good. And if they share their insights, whether it's right or wrong, it doesn't really matter. That feeling of being able to share is so important, because nothing. I mean, come on. It's like you got to be able to do that and have that that trust boy, once you do, great things can happen. Right insights can happen, which is just absolutely spectacular,

18:52

which makes you better as a leader and makes your team better.

18:56

God Luli. All right. Let's talk a little bit about put your people first What?

19:07

Yeah, so now that you've established trust, right, you need to make sure that as a leader, that you're prioritizing people over performance, which Wow, is that counter intuitive to everything that organizations teach? Right? It's about the metric that we look for is the performance result. But what we forget is that the machine that gets us there are people and so we have to take care of our people first in that metric of the performance is the outcome you enjoy cuz you're a badass leader.

19:33

Yeah, see, I've always get it take the picture of if you are in a leadership role, right? It I always upset turn upside down that pyramid, you're at the bottom, maybe you're at the bottom and you're helping others succeed, whether he like it or not. And if they succeed, we all succeed and we're sipping champagne. If you are flipped around, and you're sitting there yelling at him, and now you're drinking beer, trust me you're drinking beer, not Champagne.

20:00

Yeah. Well, you're back down to lesson one, right? You're being an ass. So you have to flip the pyramid. You do. Yeah. Do.

20:06

All right. There you go, man. So far, so good listeners. I'm telling you right now I'm enjoying this conversation. All right. Number five. Be an epic coach. Gotta be.

20:19

Yeah, that is Boy, that's a lesson. That's an investment. I wish I had done so much earlier in my career. Yeah, I, you know, I would if I had to do over, I would actually get certified as a coach when I was in a leadership position. Because there's nothing more transformative, pardon me, with a team then having a leader who's an epic coach, and knowing how to coach and knowing exactly what your people need, and when they need it. And they need it served up their way, not your way. And you have to understand your teams, you have to know how to apply those coaching skills that is a true Maximizer to outcomes. She has a lot of fun.

20:58

It is but I think that it segues into the next one, which is really important. Let's say I've, I've realized I'm an ass, I take this steps to stop being an ass. I start to build trust, right? And then I put my people first. Now I'm building my epic persona, my coaching capabilities. And now we got to build that doggone team that that badass team. Talk to us a little bit about that.

21:26

Yeah. So lesson six is you know, once and that's the key, you just did what exactly what the book is designed to do. It's all about stacking the lessons, right? So you got to start from with lesson one all the way through five. And then because you're epic coaching, you've got that foundation of trust. Now you're in the now you have the capacity as a leader, to design to recruit to build that badass team. And building a badass team is everything from your recruitment processes, your interviews, your onboarding process, your ongoing coaching, how you integrate them to your team, building what I call a musketeer workforce, to where they understand the culture is all for one One for all, we don't throw each other under the bus. We don't, you know, it's not an egotistical environment, and that those types of bad behaviors will be held accountable and not tolerated. So it's really setting the framework for the culture that you expect your team to help uphold. And then you have to be willing to hold people accountable when they step out of line, right?

22:25

Yeah, but but but again, if if you do the steps one through five, the correct way, then everything else is fine. It just sort of falls into place. Now, many of the conversations I've had, especially right now, as we sort of look at this next normal, new normal, whatever normal that we call it, a lot of companies are trying to survive trying to rebuild. Right? And how do you prosper in this new world that we call it? And what's interesting is that a part of that is you got to make you have to make resource decisions, people human decisions, not everybody, I think pre virus, we are a bit lazy, little fat, little, you know, slow and sluggish. Now the virus, we better be lean and focused and sharp. And that comes down with the team and I like that build that badass team. Those are great questions to have in it. Of course, to do that there's a ton of other steps to be able to follow but we're not gonna we're not gonna but that's in the book is it? Is it is it's absolutely in the book. segue right there, baby. All right, this is an interesting one. Got the badass team. Now you want to create a struggle? Yeah, that? Well,

23:39

here's the thing is this is what got me in trouble, right? This is what caused the CATA cosmic explosion or the bull ride is that I created the struggle I came in, I did a takeover on a team. And I went in I created struggle, I didn't have less than one through six in play, right? So I showed up as an acid, it backfired, right? So that so the premise here is take care of lesson one through six and you can create the struggle all day long, your people trust you, you can stretch them, you can grow them outside their, their comfort zones, you can expand their job descriptions, you can cross pollinate. Now you can leverage and the idea is, you know, I say in my book be like Gumby and stretch them, you know, stretch them into their greatest possibility and let them discover their potential. That's what great leaders do we create more great leaders. It's leadership is not a title. Right? It's an attitude. It's a commitment. It's a behavior. And so anyone can be a leader. And so our can our role as a leader is to develop other leaders. And this allows us to do that.

24:37

Yeah, but and I'm telling you right now, you're not gonna be a good leader, if you're not struggling if you're not struggling each and every day. And if you're not feeling that, and if you're not overcoming and, you know, climbing that mountain and doing the things that you need to do in your week. Yeah, you're not growing, you're not growing at all.

24:54

Yeah, you know, the growth and possibility are outside the comfort zone. It's not inside. Yeah,

25:01

some days I don't want to push it.

25:05

But today I'm not. It's

25:07

a good day

25:09

today. All right, let's go to eight. Suck it up, Buttercup.

25:14

Yes. And boy hasn't this year given us an opportunity to do some of that. So that so how are we? So no,

25:22

no, this is great for me to be an asshole. That's why I really am one,

25:30

we're in a constant state of re innovating right evolution can this is now you know, you go right down to you know your purpose where you say collaborate, innovate, educate, right, and we do it with with purpose and tenacity, right? So these lessons help you do that. And in the in the midst of a struggle or suck it up Buttercup mindset is really when we are in the trenches, and we're going through be at a crisis, that ticket one of the examples I use in the book was the 2008, real estate market collapse, you know, I was in real estate operations under a brand new construction project that was going coming out of the ground ultimately going to be 3000 residences, and boom, the 2008 rug was pulled out from underneath us, right, you had fewer people, loss of benefits of people handing in keys and walking out on their assets, you know, people committing suicide, I both, you know, I mean, it's like, really, really bad crisis. So as a leader, I mean, all eyes are on the leader. And so how we suck it up and present ourselves to our team, they're going to help them navigate, or they're going to collapse. And so it's really important that we know where to go to help get support for ourselves. But we don't get that support from our teams. We get it from peers, we get it from mentors, we get it from our leaders, we don't want to, you know, share our you know, worst fears and drama downward through the organization. We want to empathize, but our role is to support and navigate.

26:57

I like it. I like it. Absolutely. Spot on. Number nine, we're gonna have to zip through a little bit because we're running out of time. So let's do these things. Don't be a kiss ass, please.

27:07

Yes, yes, please don't. Yeah, so I will keep this one short. But the reality is that we have to learn as leaders how to communicate respectfully sugar free in order to get our objectives achieved, and that's a talent, and it can be done, it can be learned, and it's critically important. We know how to do that. Why leaders? Yeah, they need to know how we think they need to know when we disagree, and we need to know how to disagree. last thing you want is an artificially harmonious environment. And if you're a kiss ass, that's what you're creating.

27:36

Love it. Love speaking my language. Be a groupie? Yeah. Don't Don't be a kiss as well be a groupie, be a groupie.

27:45

Yeah. And the groupie part is for your people. Right. So, you know, one of the metaphors I use is you know, when I go to see you know, if I'm going to go to a Metallica concert, right? You know, I'm buying the T shirt, I'm getting in line I want in the autographs, I'm you know, screaming and hollering and acting like a lunatic. So excited and enthusiastic. And I don't even know these guys, right? And so I work with people every single day, my team, I need to be a groupie. For my team. As a leader, they need to know that you're their number one fan.

28:13

I see. I like that. And you're the first person that mentioned Metallica on just real talk. Which is all cool. Don't get me wrong. It's cool. All right, expand your tribe number 11. Expand your tribe.

28:28

Yeah, so the idea here is this was a too little too late lesson for me, I should have been drinking from this Kool Aid a lot sooner, we're better together. Bottom line, we need to expand our tribe. And we need to cross pollinate and share our intellectual capital with one another makes our organization stronger, healthier and more competitive.

28:46

And that's part of that collaborative collaboration mantra. Because you're absolutely correct. You don't have all the answers. No, you might have a little sliver of that pie. But somebody else might have another sliver. And and better together. Yeah, it's on my notes. Good. Now well, last one number 12. love somebody like you. Yes,

29:13

there's a song like that by Keith Urban. It's a great song.

29:17

But that one what's your Metallica now?

29:20

I hate I've diversified the fight with my music tastes. So love somebody like you is a personal story. It's a it's a lesson that I learned from my ex husband who is dying from cancer and who ultimately did did lose his battle. And what was interesting is he was an achiever of life, you know, much like I am he was on the Ferrari gas pedal of accomplishing life. And once you know you are hit with what they call a death row. diagnosis. Perspective changes very swiftly and the education I received from him in his final months that he he fought like hell, but was that There were three things that he found most important that if he could reset, how to do over, he discovered that the most important thing in life was health, and that all that he had acquired, and he had been quite, quite successful. Yeah, he would have given all of it away to have his health. And the reason why he wanted his health was for lesson, the second piece was more more time. So he really wanted time. And the third piece of that was with those he loved. And so the his value system was just flipped on his head. And so that is critically important. So when we think about being badass leaders and getting all lessons one through 11, together, if we're not taking care of ourselves, and we're not taking care of our mental, physical, emotional health and well being, then we're never going to really be a truly badass leader. And I have to confess, a lot of people have challenged me and said, How come that's less than 12? If that's so important, and I said, because it's an autobiography, this is an autobiography of lessons learned. And this is a lesson that I still get to align properly. Because I'm an accomplished author, I'm a gas pedal results oriented kind of gal. And I need to constantly be reminded that I need to take care of myself, and so that I can take care of others. And this is a work in progress for me. So I really invite listeners to put number 12. And at number zero, right, let that be your foundation that you build all other 11 lessons off.

31:25

Yeah, but here, here's, here's the reality guide. I don't think people realize it until they're in that position. Right? Yeah. Yeah. And it's hard not to go through the, the 12. Learn the 11 steps and understand because baked in there is a, like I said, a desire to be other focus, humble, beautiful qualities. And until you have those and see them and experience it. It's hard to even begin to address that desire to health, mental physical, be with somebody and that's, and I always say, Hey, be bold, be brave. Dare greatly, right? Yeah, like your gas pedal analogy. You're going to change the world. But the best part about that hang out with people who are bold, brave and daring greatly. And I'm telling you, you're unstoppable. And it is on and it is exciting. And it's

32:18

rocket fuel.

32:20

It's it's a fun ride. I don't care if he's whatever success means. But it is fun. And I always encourage that. always

32:29

asked me to

32:31

number 12. All right, you asked about there on LinkedIn.

32:35

Yes, you betcha.

32:37

All right, listeners. Now a couple of things. Couple of things that we need to talk a little bit about here real quick. Just real quick. Don't don't don't walk away yet. We're gonna have a couple of links. I think you could get our book right. You could get your book out there.

32:51

Yeah, it's on Amazon.

32:55

That's a must read. And then I think you have something else that is something about the toolbox lesson. Yeah. So

33:02

on the website, one go to badass leader calm. And then check out the toolboxes. Not only are they fun and make you laugh as you read through it, but there's some really fantastic resources there to help you get that selfie in alignment.

33:16

Love it. Alright, leaders. See how I did that that industry? You need to reach out to Michelle rhiness. Now she spells it. Just FYI. Our Ei n e s? Yes. But it's pronounced rhiness. So don't make that mistake, put it there. Type in badass and you'll find her

33:38

badass later, you'll find me. Yeah. And don't forget about the gift page because I did set up a gift page for your listeners where they can download some fun goodies. And so if they go to the website, badass leader.com Yeah, forward slash, podcast hyphen gift. It you're not going to find it if you go to the website because it's only for podcast listeners. So your secret thing on the back the podcast, I think

34:02

I need to have that on my website, right? Yes, she did. All right, listeners. Michelle Ryan is username badass leadership. Is it the organization and I'm telling you she brought the truth bombs big time. Thank you very much for joining. Oh, was a kick. Thanks

34:18

so much for having me.

34:20

listeners. Don't go away. We're gonna be right back. And I'm gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

34:35

All right. What did I tell you, Michelle Reines. Those 12 points are absolutely spectacular. I guarantee you she's got a book out there. You need to get it. You just got to have those points down. You got to live those points. And and I'm telling you, you will not be disappointed. And I mean, she's got a job to her. She's got a great stat card. She's a lot of fun. Alright, Michelle Rines. Now that's our Ei n. e S. Do not make mistake, putting a little comment in there badass leadership. You will find her. All right. Be bold, be brave, you know that I'm gonna do that all the time. Be bold, be brave, daring greatly. You've got to do that more than ever before. Right now, right now, right? You got to do it. But more importantly, find those bold, brave and daring greatly professionals. Bring them in, start to collaborate with them, start to innovate with them, start to educate, and I'm telling you, you're going to change the world. Remember, reach out, reach out to me industrial talk.com I'm here in the waters nice and warm. We're gonna have another great interview right around the corner. Thank you very much for joining the industrial talk podcast. We will be back shortly

The post Ms. Michelle Reines with Badass Leadership talks about why you need Badass Leadership Today! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Stephanie Atkinson – Founder and CEO at Compass Intelligence about “Technology with a Heart and using Technology to Help Students at ElevateOurKids.org“. Get the answers to your on how to help and how to participate along with Stephanie's unique insights and Purpose on this Industrial Talk interview!

You can find out more about Stephanie and the wonderful team at Compass Intelligence and vMarque by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STEPHANIE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/stephanieatkinson/

Personal Twitter: https://twitter.com/stephatkins

Company Website: https://www.compassintelligence.com/

Company Website:  https://www.vmarque.com/

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

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THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

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PODCAST TRANSCRIPT:

The post Stephanie Atkinson talks Technology for Good and the ElevateOurKids.org Project appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lisa Ryan, Chief Appreciation Officer at Grategy about “Powerful Strategies for Retaining Your Valuable Talent in This World of COVID19”. Get the answers to your “Employee Retention” questions along with Lisa's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lisa and the wonderful team at Grategy by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LISA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/asklisaryan/

Company LinkedIn: https://www.linkedin.com/company/grategy/

Company Website: https://lisaryanspeaks.com/

Company Facebook: https://www.facebook.com/LisaRyanSpeaker/

Company Instagram: https://www.instagram.com/lisaryanspeaker/

Company Twitter: https://www.twitter.com/grategy

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Ms. Lisa Ryan Chief Appreciation Office with Grategy Talks About Successful Employee Retention Strategies appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Robert “Bobby” Mason, CEO and President of SPOC Automation about “Innovation and the Power of their LIFT-UP Culture make SPOC a Industry Success”. Get the answers to your “LIFT-UP” questions along with Bobby's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bobby and the wonderful team at SPOC Automation by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BOBBY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/robert-l-mason-9122817/

Company LinkedIn: https://www.linkedin.com/company/spoc-automation/

Company Website: https://spocautomation.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

Automation, lift, core values, SPOC, bobby, people, culture, podcast, industry, industrial, individual, customers, company, worked, innovate, coin, hired, oil, world, focus

SPEAKERS

Scott MacKenzie, Bobby Mason

Scott MacKenzie 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's All right, welcome to the industrial talk podcast app. So loot otter once again that you joined the number one it does real related podcast in the universe, the galaxy, all around the world right here. We celebrate you, the industrial and manufacturing professionals, the people that get it done, you are bold, you are brave, you dare greatly. And boy, do you innovate. And thank you very much for what you do. You make my life better, and you're making the lives around the world better. That's why this is important that we celebrate you each and every day on this particular podcast. All right, we got Bobby Mason, he's in the hot seat. He's in the industrial Takashi. He is the CEO president of spark SPOC Automation, Inc. And we're going to be talking a lot about, you're saying Scott is going to be talking about Automation? No, that's just part of it. We're gonna be talking about culture. We're going to be talking about how he leads his team at SPOC. Let's get going. great conversation. I love it. I love it. And yeah, absolutely. He's about Automation. He's about innovation. He's about everything that you can imagine that's associated with his business, and how to create a business of resiliency. That's what they do at it, SPOC Automation. But he does it through an amazing leadership technique called lifting up, lifting up. And he really focuses in on the people, his people, and not just people, people all over the community. The customer, how do you lift up your customer? How do you look to people? How do you lift up your customer? How do you lift up the industry? And then of course, it looked up the country is just a natural progression. And everything that they do at SPOC Automation sort of runs around and overlays with that lift up culture? Yeah, yeah, he's a rock star. Yeah, he's amazing. Yeah, he's on this particular podcast. And it's an absolute honor to have him here. Now, before we really get going. Again, I want to be able to just share with you some of the things that we are doing here on the industrial talk, podcast, one, we're all about creating, you know, a collaborative, that's what this is about. We celebrate all the people but it's in a world of collaboration. We believe here in industrial talk, you're going to have to collaborate, you're going to have to innovate. That's what you know, Robert, Bobby, by the way, just FYI, if you go out to the stat card on LinkedIn, it's Robert L. Mason. But it's really Bobby. Right, because he just got right to the chase. We go to the same Barber, by the way. And anyway, we start talking about collaboration. We talked about innovation and the necessity to be innovative, and find people that are innovative. We talked about education. And and this is what this industrial talk platform is all about. And we're talking about a place to go, that you can collaborate, go out there, I've got these individuals, these leaders in industry, these leaders in manufacturing, and you could reach out to them each and every day. And they are bold, they are brave, they dare greatly and boy, they change in the world. And that's what the industrial talk, podcast is all about. We want you to collaborate, we want you to innovate, we want you to educate, we want you to be tenacious and make it happen. We want you to do it with a sense of speed and purpose. Because we need you to be successful in the future, right? We need you to be resilient in your business, because we don't know what the future is going to hold. But I'm just telling you right now, there are people there are companies that want to work with you to collaborate, innovate, and definitely educate. And they're all tenacious, and they want to do with a sense of speed and purpose. Yeah, I'm saying that you need to go out to industrial talk.com find out more or just got reach out to me and I'll talk to you more about it. All right, onto the hot seat that does Real Talk kotze Bobby Mason. And if you once again, go out to his amazing stat card out there on LinkedIn, you're going to see Robert L Mason, whatever, just put SPOC SP OC not the other SPOC, Automation, and you're going to get loaded down with a number of great. I mean, there's activities great. He's a leader he is and we're gonna be talking about that lift up culture and what they do at SPOC Automation to keep productive happy engaged individuals that are just dedicated to the purpose of what SPOC brings to the table. All right. Thank you very much. Here is well, Bobby, right. I'm looking at a stack card, and so on to say, Robert. But here's Bobby enjoy of the conversation. All right, Bobby, welcome to the industrial talk podcast, absolute honor that you have found time in your busy schedule to talk to the listeners of industrial talk. How

Bobby Mason 05:26

are you doing there, Bobby? I'm doing great. And Scott, thank you so much. This is great honor to be on your show.

Scott MacKenzie 05:33

Thank you, it is an honor. It's the number one industrial manufacturing podcast in the universe. I have nothing to back that up. And I think I'm overselling it. But I'm gonna continue to say it as you

Bobby Mason 05:43

should.

Scott MacKenzie 05:46

All right, Bobby. Now you're you're the CEO, president of I want to say SPOC, but is that what that is? Correct? SPOC? nation. Okay, got it. Now we're going to talk a little bit about your lift up culture. But before we get going on that one, because that's gonna be a great topic listeners out there, it's gonna be a great topic. Give us a little 411 on who Bobby is, and why you're such an incredible professional, you know, your history?

Bobby Mason 06:12

Well, you know, I have been in the electrical distribution and Automation business, the majority of my life, my, my father was an entrepreneur. I'm a second generation entrepreneur. And it's why all entrepreneurs have

Scott MacKenzie 06:26

no hair. It just is what it is. It's, it's a fact of life.

Bobby Mason 06:31

I actually thought it was because it made me more aerodynamic.

Scott MacKenzie 06:34

It does, however, does a good side of it, did you? I'm sorry. But

Bobby Mason 06:40

oh, you're fine. He actually sold that business to a national chain. And we had a difference of philosophy and culture, quite frankly. And so I left with a handful of individuals, we had already come up with some software solutions for the oil and gas industry around controlling rod pumps, which is that one you always see on the news story going up and down that reciprocating pump. Yeah. And, and doing it in a fashion that had never been done before controlling it. And so we we started this company up almost 20 years ago. And we have just been incredibly blessed with a great team that that is just totally focused on helping people. And you know, I actually, I equate Automation to being like a fine dining experience. And you look at me, I like to.

Scott MacKenzie 07:44

Yeah, I'm all with you. But I've never heard that in a sentence before. But

Bobby Mason 07:48

we're let me expand. And the reason I equate it to a fine dining experience, is when you go to a restaurant, way before you ever begin to eat that meal, that chef has gone out, and he's procured the best components he can possibly find, you know, farm to table fresh meats and fruits and vegetables, whatever it is. And he's put a lot of preparation and a lot of care into that. And he can bring that to the table. But if you don't have great service, with that fine meal, it's just a meal. But when you have great service along with excellent products, then it becomes an experience. And so that is that's exactly what we do. We try to provide us an experience

Scott MacKenzie 08:43

seeing it and I would imagine that you get a little pushback, because there's some, quote, negativity that's associated with Automation, you're trying to get rid of my job. And I don't think that that's going to be that's the case. And I think that that's the story that needs to be pulled within Automation.

Bobby Mason 09:00

Absolutely. What we want to do is come up beside you and help you give you better information allow you to focus on areas that are problems mechanically, because we're doing the electrical controls. And, and we actually are an aide and what we have found, and especially in the oil and gas industry, where traditionally it's this is a way my grandfather did it, and my dad did it. And this is where we're going to do it. That mindset is shifting, thank goodness. But but the guys have learned that we're there to help.

Scott MacKenzie 09:37

I think just let me let me just sort of lay it out there and I think pre virus, a pandemic pre whatever two finger death punch. The the focus was a little bit different. Everything was sort of swimming, we were working we were doing and we had these strategic plans to in two, five, whatever years we're going to be able to do XYZ and and that is with any digitization IoT. industry for Dotto, whatever it might be as well as Automation. I think everything was like, Okay, that's good COVID hits, boom, all bets are off the table, we need to do something else, we need to figure out how to be more resilient, more efficient, more this and save money and do whatever it takes. I think it's just really, you know, push the envelope on why these are important strategic directions for companies and Automation. And the innovation behind Automation is key.

Bobby Mason 10:31

Absolutely, we focus primarily on land based and and traditionally, they have been behind in Automation. Yeah, and the only way for them to survive and actually thrive on the other side, is to start automating these processes and and, and having their stuff more efficient, and save 25% on their electrical consumption and lower that lifting costs.

Scott MacKenzie 10:55

Yeah, it's it's been a, it's, from my perspective, a real Renaissance and a focus into solutions that are truly innovative. And I think companies that are focused on resiliency, because we don't know if it's going to happen again, right? We don't know if that genie is already out of the bottle, and somebody is going to say, adds another pandemic, whatever it might be, at least your business is going to survive the next one if it ever happens, Lord willing, knits not so it is what it is. All right. Now, we can talk about Automation all day, I get one point of clarification, what a SPOC mean,

Bobby Mason 11:31

is actually an acronym and it stands for sensor less pump off control. And where that resides is

Scott MacKenzie 11:37

we're I understand why it's an acronym. domain.

Bobby Mason 11:43

It is. We were drives experts, variable frequency drives. We've we've deployed over 70,000 into the oil and gas fields across the world. And and what we did is that reciprocating beam pump application, yeah, we have some software that we developed that allowed us to do that without dynamic braking resistors. And it's a long story, but we can do pump off control using the motor itself.

Scott MacKenzie 12:12

Very good. Very good. I don't see that's innovation. That's that's in. And I like how it does. Yeah, I mean, you change the market, in a sense, and you're going to continue to change the market, because that's how you think. And when we start talking about thinking, one of the points I'd love to be able to expand upon. And we've talked about, we've talked about a lot of stuff on the industrial talk podcast, but I'm intrigued by your lift up culture. And I gotta ask you the question, what is that

Bobby Mason 12:41

lift up culture, that is something that I am super passionate about. Because it's about my people. And my team. When we started this company, it was a result of leaving a poor culture to develop one. And so lift up in in its shortest form is just this, we try to as a company, lift up the individual, give them an opportunity, so that they can thrive and improve and grow within our company, we give the we want to lift up each other. Because if you look to the left and the right of you that person is depending on you to do a great job. We try to lift up our customers by giving them innovation, by lowering their lifting costs by helping them with all of their rotating equipment, pumps and compressors, and all those controls. And we try to lift up our industry, because our industry needs people that are out there. They're experts, let's face it, the oil and gas industry is full of wonderful people. But there are a lot of plumbers and not a lot of guys in like in the electrical side, especially in the Automation side, right.

Scott MacKenzie 13:53

And

Bobby Mason 13:54

then ultimately, our ultimate goal that everyone here has bought into is that we believe in our heart of hearts that we are ultimately trying to lift up our country. Because if we can do things to help our country be energy independent, then we are going to be a stronger nation. And so that's really what that lift up cultures base foundation is all about

Scott MacKenzie 14:17

no sudden we just have to wrap up the podcast because I don't know where else to go with this. I do know Don't worry, I added Alright, listen, as we talk a little bit about a lift up cultures. We're talking about the impact of lift up culture with people, the customers, the industry, which is happens to be oil and gas and it could be anything in the country. And what I like about it, Bobby is the fact that it's truly other focuses truly service focus. It's like, it's not about me, it's about you. It's about your success. It's about your health, we need to help. And I think in this in this world, from my perspective of how I've constantly tried to hammer on we need to collaborate, we need to innovate, we need to educate with a sense of speed and purpose, especially now. That lift up culture fits right in there. And it goes from all the way from that The people in the front line all the way to the country, and I like it, I like it a lot. Well done on that one. Okay, give me an example of what that looks like. You know,

Bobby Mason 15:07

that looks like a lot of things we have. We've got a lot of awards, and all kinds of accolades, and those, and those are great, and we appreciate all of that. But really, at the end of the day, our products, the way we view everyone is everyone in this company is an innovator. So not only are our products innovative, but every process that we do is needs to be innovated and we're constantly looking for a better way. A good example, would be, we actually have a have a product out in the oil gas fields, that we have a extended warranty called drab shield. And because of our culture, because we care, because we put great components in all those things, we can warranty, a drive, a variable frequency drive package, for six out to 10 years, even against a lightning strike. It's unheard of, it's literally unheard of. But it is a way that we can because we've done a lot of engineering have 10s of thousands of units out in the field, we know what it takes. So it's a way that we can lift up our customers, if they have that act of God. And lightning were to hit that drive, and they had bought our extended warranty package with the draft. We replace it. Now. Where else in the world can be the company that looks out for you like that.

Scott MacKenzie 16:39

And what's interesting, I would imagine if this thought came to mind, and a lot of the a lot of these units are probably out in the middle of nowhere. Yes, and and it's not like, Hey, I'm going to run to the Walmart, grab a loaf of bread. And then by the way, I'm going to change that thing that's right next to the Walmart, it's easy peasy. Just gonna do it, it doesn't happen that way, I guess

Bobby Mason 17:00

happens to be three hours on a dirt road off the closest highway.

Scott MacKenzie 17:04

That's exactly right. And you got to sit there and then it's, you know, 150 degrees out there. And you're like, Ah, it's got to have a smile on your face. And that's what's got it. And if you're truly a lift up culture, and you're talking about energy independence, got to have that smile on the face and get on out there. That's a great example I like it.

Bobby Mason 17:23

It is. And another way we do you know, we have we have five core values that we we live by. And it's committed, caring, passionate, solution focused, and gratifying. And so what we do is we keep that in front of everybody every day. And it's it's plastered all over everything that we do. There's visual reminders, they're verbal. And that's just part of the culture of who we are. It's actually kind of interesting how we came up with those. I hired a consultant because I was a naysayer, so to speak. Early own right. And I hired a consultant to come in and help us. And he convinced me through reading some several papers that the Harvard Business Review had had put on culture, your own core values, mission, purpose, all those things. But I was just not passionate about it. Because I had seen in my career, so many individuals that come in, and they hand you this piece of paper, and they tell you this is our core values. This is our mission statement. But they no more lived it out than the man on the moon. Oh, yeah. And I've always been that guy that if I tell you it's going to rain, you better take your umbrella to work because I'm not gonna lie to you. And don't ask me if you don't want to know what my opinion is, right? So I hired him. He came in we went, we talked ahead of time. And he said, You know, it usually takes people a year, maybe two years to flesh it out, blah, blah, blah. And, and I said, No, we know who we are. We've always known who we are. We just had not documented it. And he said, You and every other customer that I've ever client I've ever worked with said same thing. So we went through this exercise and in 45 minutes, we had our core values nailed. Now we took another six, six or eight months to flesh out the wording behind it

Scott MacKenzie 19:23

right. But then

Bobby Mason 19:24

I got a little paranoid. So I hired a second consultant to come in to validate it and to validate that I was not just blowing smoke and and that one came in and they actually sat with all of our people. They did the job with them. They literally for two weeks, sat out there and worked in production. They worked in shipping. They worked in engineering. They sat side by side. I came back they gave me this thick 50 something page report and he said Bobby, I know you're going to read this and think this is kind of a Kiss, kiss up type repent, right. But you got something really, really special here with your culture. He said, you know, the thing you want to do is you've got a couple of gaps that you need to address. And one of them is that these men and women put together the true Craftsman there. There are occasions, so to speak, in what they build, take a lot of pride in it, and they do a great job. But they don't have closure. And that's, that's interesting. What do you mean by closure? He said, Well, they put their blood sweat and tears into making this product phenomenal for you. And it looks great. But then it gets on a truck and it shipped out west to an oilfield. And they don't ever get the feedback from the customer. Right? Did it do its job? Did it help you? Did it benefit you? Were these things? what you expected? What could you know that type stuff that the sales and myself management team, we go see customers, so we get that information. So I took it upon myself. We hired a video crew to come in. And we did a bunch of interviews, unbeknownst to all these employees, and they didn't know what I was doing. And and then we went out and we spent a week out in West Texas filming customers to get their feedback, right. And then at the end of our year, when we do our lift up awards, and give out our award ceremony. I ran this video that was a kind of a ying and yang of field and I and a company perspective, right? And I had grown men who are pretty burly tough

Scott MacKenzie 21:46

guys in tear gas baby.

Bobby Mason 21:50

And they were literally in tears. Yeah, it was turned out to be such a powerful video. We we held on to it for about a year and a half. Before we actually put it out on the website, just because so many customers that had seen it said you have got to share that because it tells your story.

Scott MacKenzie 22:08

Love it. Okay, let me ask you this question. So that's all great. That's all wonderful. That's all spectacular. How did you deploy it? How did you? And I'm sure it's a journey and then and then if you hire individuals, new people, right? How do you get them inculcated into your spectacular culture?

Bobby Mason 22:27

That is a that's a great question. That's

Scott MacKenzie 22:29

why I make the big bucks here. If you're looking at me on the video, I'm shaking No. But if you want to donate Go right ahead. I'm all into that, too.

Bobby Mason 22:40

We documented that journey. And a lot of the things that I've said to you this morning talking about the fact that that you know what those core values are, we actually hire my core values. I literally will ask you to define your definition of what those core values are to you. And there are no wrong answers. It's just a way for us to see we're

Scott MacKenzie 23:01

thinking imagine, yeah, ask me and I'll say, I like cars. That's a wrong answer, Scott, that's not in line with what I've that's a wrong answer. I can't imagine you coming out and say anybody.

Bobby Mason 23:15

But what I have found is that by doing that, they know where we stand, right? And if we aren't aligned early, we're never going to be aligned. And so I would rather help you be successful. somewhere else, right? It's doing you a favor, it's doing me a favor, so that we don't make a mistake. But we have, we actually have a book that we a little booklet that we put together. It's called a guide to greatness, and it's around the lift up. And then

Scott MacKenzie 23:47

like that, we forget everything on the podcast, I need those values, the five points that you put out, and then I need that booklet. And I need a lot of things. But I just wanted to plant that seed in your head because I need it. Absolutely. And I will maybe I'll just send you my resume because I like what you're doing.

Bobby Mason 24:07

I will also try to make that available on our website, Elijah. Bach. automotion calm. Yeah. But what what we do is what we do also is we've got a lot of ex military guys, and my CFO, Doug Markham, great individual, retired from the Navy. And he when he retired, he had given me one of his military coins, and had his name on it and the emblem and rank all those good things. And I loved that idea of some of something that is a value, but not monetary value.

Scott MacKenzie 24:47

That's just for the listeners out there. If you're out on the video, you and if you're not out on the video, he's lifting up a coin that they offer and it's there it is man. Committed lift. Anyway, it looks like Cool, go ahead.

Bobby Mason 25:01

Well, these coins, we have one made ups custom for every one of the core values. And then we put together a program where your peers, all the people around you can nominate you, if they catch you in the act of living out our core values, and they have to tell why. And then that gets submitted in weekly. And in my management meeting, so every good act is recognized by management. Now, not all of them qualify for a coin, because these are highly coveted prizes. And then

Scott MacKenzie 25:37

you got to make it worth Oh, to get it. I mean, it just can't just hand them out, like like pennies, I mean, absent all of a sudden, the value just begins to plummet, right. And

Bobby Mason 25:47

Ford team loves them, they display them with pride. And at the end of the year, we have a gold coin, which is the lift up coin. And that actually represents the one individual in the entire company, who represented us and our core values better than anyone else. If we sent that individual to Mars, and they couldn't speak Martian. That individual would know what SPOC Automation stood for. And, and he gets a he or she gets a monetary prize on top of that, but really, that coin, and that recognition is worth a lot more than than the monetary.

Scott MacKenzie 26:27

So this is interesting. So I see the value, I see the benefit. I see all of that. And that's all great at SPOC Automation. Now. One final question is does it positively impact your bottom line? I mean, if I'm a company, and I'm sitting here going, and this is all fantastic, as wonderful, but man, it's gonna come on, does it really help?

Bobby Mason 26:49

Absolutely. That is, I have, I have the numbers to prove it. You know, we've we've been fortunate enough to be one of Inc 5000 fastest growing companies in America three times in the last decade. You know, here's a little proof there, during this pandemic slash oil and gas war. We took a double doozy Yeah, in our industry. And yet, because of that, that culture because of that innovative spirit, my team, not me, not my marketing firm, my team came up with an idea to do something called two minute drives, because we have lift up, which is an internal program, yeah. And then we have build up where we're trying to build up our industry. And so what they do is they've been making videos, our sales, our service, our engineers, even our production people, and they're giving away our knowledge, the other people would charge you for this, but they're giving away knowledge to help the industry to educate them, to tell them how to or why you should consider these things to make you profitable. As a result, we have outperformed the market 30 35% on our web traffic on our own right, we're thriving in an environment that is not friendly.

Scott MacKenzie 28:18

It's challenging last for doggone Sure. And I love the fact that you are offering this content, this information, these little tidbits of success to an industry that needs it. And and, and it's not a slam on the oil and gas. So without gas, people don't take this as a slam. However, we are very reluctant sometimes to change and to, you know, be innovative. And now here's a great opportunity. We always talk about the challenges of COVID, that one side and it did this, that and the other thing and it's all negative. But I'm telling you right now, there's a positive element to it, whether we like it or not, there's a positive element. And that is people and companies like yours, where you're saying, Okay, I've got to adapt, I've got to change, I've got to innovate, I've got to be able to get my message out. And I've got to do it with a desire to help people succeed. Because if they don't succeed, I don't succeed. So I better help them succeed. And if they succeed, I succeed it all works. And and to be able to have that other focus and I love. I love that transition and love the where that is going there. Bobby, I love what you do. It's the only thing that says mister should have been a K. That would have been cool. SPOC. Then you'd have you know, SPOC years.

Bobby Mason 29:33

It's hard spell control with a K.

Scott MacKenzie 29:36

You could have been sort of on the edge and say control. This is control with a gay I'm changing the spelling. Anyway. All right, Bobby, how do people get ahold of you?

Bobby Mason 29:45

They can reach me at our website. Bach Automation. Next, SP OC Automation, no dots or dashes.com. And I'm also on LinkedIn, and Robert Mason. So please reach out If I can be of any assistance on this topic on Automation on home anything I'm I'm here to serve, that's what I might do.

Scott MacKenzie 30:09

That's right. And when you go out to his staff card on LinkedIn, he's got a beautiful head of hair, which is not there and but is a handsome gent. Those definitely. So yeah, reach out to him you listeners out there, Bobby absolute honor having you on the industrial talk podcast thank you very much my friend.

Bobby Mason 30:26

Honor is truly mine and thank you Scott for what you do. It's a service.

Scott MacKenzie 30:32

Alright listeners, we're gonna wrap it up on the other side. So don't go away. We will be right back. You're listening to the industrial talk Podcast Network. All right, thank you very much for joining the industrial talk podcast. We're gonna wrap it up. Bobby Mason is the man. He is the President and CEO at SPOC Automation. That's SPO C, go to a stat card LinkedIn, type in Robert L. Mason goes by Bobby, you'll find him reach out to him. They're doing innovative solutions at that organization. And I'm telling you right now, I'm inspired. I'm inspired by lift up. I'm inspired by what Bobby is doing. His team at SPOC fantastic stuff. All right. I'm going to challenge you. I'm going to challenge you right now before we just roll out of here. Find people that are bold, find people that are brave, find people that are innovative. And I'm telling you your world is going to change. Reach out to Bobby Kennedy right now. He's bold, brave and daring, greatly. Big time right there. And your world is going to change. All right. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner so you better stay tuned and join us for the next one.

The post Mr. Robert “Bobby” Mason CEO and President of SPOC Automation Talks about A Successful LIFT-UP Culture appeared first on Industrial Talk.

We discuss current industrial news and insights that provide real solutions to real problems facing industry. We need to:

Collaborate

Innovate

Educate

With Speed

And face these Challenges Head On!

The post EP 04: Monday Morning Industrial Wake-Up News of the Week and Insights for your Success appeared first on Industrial Talk.

The post Mr. Lawrence Henderson with Boss Consulting talks about Industrial Leadership in a COVID19 World appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Carlos Valdes-Dapena, Managing Principle at Corporate Collaboration Resources, LLC about What's wrong with typical team building and what we can do about it!

During this Podcast episode, Carlos talks about the 4-points that will unlock the keys to better collaboration:

1. To get achievement-driven employees – the kind we all love to hire – collaborating, you have to structure collaboration so that it feels as satisfying as doing the individual work they were hired, and usually love, to do.
2. The first step in framing collaboration this way is defining a clear and compelling “Why”, clarify why working with someone else, or a group, is worth the added complexity and potential conflict; why collaborating will be better than just doing it myself.
3. Once the “why” is clear, then you will need to crystallize the “What.” What are the specific tasks we need to collaborate on. And, which tasks DON'T require collaboration and that are better done by capable individuals.
4. Applying the principles to teams working remotely is especially important. Clarifying your team's Why and What creates a sense of team identity that will bond the team even when they can't be together.

Learn more about Carlos and how to achieve the power of Collaboration by the links below and on this podcast:

Company Website: https://www.carlosvdapena.com/

Personal LinkedIn: https://www.linkedin.com/in/carlos-valdes-dapena/

Company LinkedIn: https://www.linkedin.com/company/corporate-collaboration-resources-llc/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Carlos Valdes-Dapena Talks about what is wrong with typical team building and the power of collaboration. appeared first on Industrial Talk.

The post Ms. Maureen Metcalf with Innovative Leadership Institute talks leadership strategies in a COVID world appeared first on Industrial Talk.

Industrial Talk Podcast continues its series on #OperationPhoenix to provide Hope, Optimism and Innovative Strategies for Action today and in a post COVID-19 world.

In this episode, we talk Talent Retention with Lisa Ryan, CSP, Founder and Chief Appreciation Strategist with Grategy on strategies to keep your top talent from becoming someone else's!

In this Industrial Talk episode, Lisa shares 3-Actionable Steps that will:

1. Increase retention
2. Decrease turnover
3. With little time, money or effort to be successful

More than ever, technology and innovation is truly needed during this time of transition

Again, NOW is the time to evaluate and question every aspect of your business to ensure long-term viability and possibly increase your market share!

Over the coming weeks, Industrial Talk will be discussing tangible solutions to take Action today with a keen eye on success for the new future.

Bottom-line, NOW IS NOT THE TIME TO PULLBACK! We need to be Bold, Brave and Dare Greatly to make this challenging time and opportunity for succeed.

Are You Ready? Find out how to excel in today's market on this episode of the Industrial Talk Podcast.

Learn more about Lisa on this episode and the links below:

LISA RYAN'S CONTACT INFORMATION:

Company Website: https://lisaryanspeaks.com/

Personal LinkedIn: https://www.linkedin.com/in/asklisaryan/

Company LinkedIn: https://www.linkedin.com/company/grategy/

Company Facebook: https://www.facebook.com/LisaRyanSpeaker/

Company Instagram: https://www.instagram.com/lisaryanspeaker/

Company Twitter: https://www.twitter.com/grategy

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Operation Phoenix: Retaining Top Industrial Talent Strategies with Lisa Ryan with Grategy appeared first on Industrial Talk.

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In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

Company Website: https://www.agilesherpas.com/

Personal LinkedIn: https://www.linkedin.com/in/afryrear/

Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/

Company Facebook: https://www.facebook.com/AgileSherpas/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Andrea Fryrear with Agile Sherpas is talking About the Power of Agile Marketing! appeared first on Industrial Talk.

The post Why You Need To Podcast – Ultra-Micro Content Creation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Creating Meaningful Content! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

Now let's create Raving Ambassadors with your Podcast Platform. These are individuals and companies that love your product, service and/or solution. They deserve a “series” about them and what they do to solve problems. Powerful content, focused on them, they love you for it and will speak in glowing terms about you and your company. You want to close a deal, have your Prospect talk to your Ambassador. Give you the “Swag” to really close the deal. Learn more in this episode of How to Create Raving Ambassadors. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:00                   Hi there Scott, MacKenzie, again, thank you very much for joining the industrial talk podcast. We are continuing our series on why you need a podcast, which is very important. It's gotta be a part of your platform, your digital marketing, your, your sales funnel development, uh, your branding. And, and I've harped on that. Either you do it internally or you find somebody to do it, but either or [inaudible] you gotta make it happen because it's a powerful tool, powerful platform. And, and, uh, it's uh, designed for success. And that's what we're all about. Now. We've gone through the sales funnel, you know, just sort of lay out of your target market. We've got internal, we've got your partners, we got your customers and we've got you even your targeted prospects. Within that, we highlight the heroes, the philanthropy. That's what you can do on a podcast platform and get it out there over and over again.

00:56                                    Now the last one, which is just sort of a result of that effort, is you create raving ambassadors. Those are the individuals that are going to sit there and go, wow, these are wonderful. I really enjoy. They just aren't just raving and vast. You, you have created the know, like and trust throughout your process, which is vital to any sales cycle, but now you're going to be creating those raving ambassadors, those individuals, those companies that that believe and know you will deliver on your promise. You solve problems. You listen to them and create solutions that make them a success. They are your raving ambassadors. You can't get to the embassador level if you're not caring and feeding and and making them feel special and be able to provide solutions for them so that once again, the platform, the podcast platform is just so uniquely designed to be able to do that.

02:03                                    Once again, you find them, you can see how they get engaged, they're there, you know who they are and you, you could say, Hey, let's get you on a podcast again. Let's create a series. Let's talk a little bit about what you do and and the solutions you provide and the content that is all designed specifically for for what you deliver. Now, let's highlight that once again, a win win strategy and then all of a sudden the best recommendation comes from those individuals who just love your service or whatever you know, product, whatever it might be. That's why the podcast in this platform is a powerful platform for you and your sales. Okay, now we're going to wrap it up. I'm going to go into the content again, we're going to start talking a little bit about the content, the micro content and define whatever it micro is based off of this content generating machine called the podcast platform.

03:10                                    And then the ultra micro content don't get, you know, wrapped up with that. There's a, there's a logic in that. Now those are the categories that, that uh, I have selected. If you have another category that's all good and dandy and that's fine, but you get it there. We're going to break it down into three segments and why this, the podcast platform is a powerful, uh, medium for creating content. So that's going to be next, next time. So we're going to wrap that up. So again, we're going to talk about what this one is about. Ambassadors, raving ambassadors. You need to do it once again. Go out to industrial talk.com. Find these series, embrace the fact that you need to do the podcast and make it happen. She look at that, man, that's only four minutes. We, we, we, we covered this particular topic in four minutes.

04:01                                    All right, next, uh, next segment. In this series, we'll be addressing content and content creation. And I'm telling you right now, you're not creating enough content. That's it. That's the bottom line. All right. Thank you very much for joining the industrial talk podcast. You need to be doing podcasting. You need to figure out how to do it, make it happen. Thank you. Be bold. Be brave. Dare greatly change the world. That's what this is, man. Isn't it a great time to be alive, to be able to do this stuff? So thank you. And we'll talk later.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Do It For Your Raving Ambassadors! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Prospects! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Customers! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Why You Need To Podcast – Humanized Content appeared first on Industrial Talk.

The post Ms. Hanna Naquin with SEMS, Inc is talking About the Positive Impact Young Industrial Leaders will Have On You Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Take a deep breath, step forward and include this powerful medium into your digital marketing mix! It is vital to improving your Sales and Marketing opportunities and to humanizes your Brand.

In this episode we address the “Old Way” and Digital Content “Numbness” by changing your stodgy old marketing and sales approach into a powerful and nimble platform that is ready for success in 2020 and beyond. Again, You Can Do This! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, lets be creative and step away from the mind numbing old sales and marketing strategy.

PODCAST TRANSCRIPT:

00:01                                    Hi there, Scott MacKenzie. Again, thank you very much for joining the industrial talk podcast. This is once again a series of why you need to do podcasting in 20, 20 and beyond. You know, you've got to go beyond that because it is a great platform for sales, marketing, branding of your company, and it creates tremendous amount of Goodwill. That's why you need to do it. It goes beyond all that stuff, right? Okay. So that's what this PO, this series is all about. I don't care who does it. You need to do it. Your competition is going to do it. They're going to take advantage of it. Uh, you need to do it too as well. So that either me, you, it doesn't matter. You need to bring in podcasting as a result of your, your, you know, your strategies, your, you're going forward and to the market and your strategies and it does a great job.

00:53                                    So, uh, this one, well, the last one we did was my why. If you listen to it, you understand my why and then I realize it's a lot of big aha moments in, in my, my efforts to create the podcast. And I realized that it's a powerful platform and you need to do it too. And so, but this one we're going to just sort of lay the foundation. We're going to talk a little bit about the old way, the old way. We always sort of do it and, and how man, we're just so resistant to change sometimes, but I'm here to make sure that you do change. And if you're watching it on video, we're going to do a little slide. Nothing fancy. I'm not a fancy pants when it comes to slides. I just, I use it just because, well one, it, it keeps my thought process going and then two, it helps you sort of put it into, uh, some sort of words.

01:38                                    So we're going to be talking about the old way one. Okay. So the old way, and this is how I learned my lesson. Unfortunately I went down the road of print, right? That's, that's old school. That is just, that doesn't exist today. I'm telling you right now, I can't tell you. I read a book, I read, I'll read books and um, I might look at some, uh, um, uh, magazines that are really interesting to me, but do I ever really look at the advertising? Do I really have time looking at billboards? Do I have time to do the old school, um, old school type of, uh, sort of consumption of this type of information? And, and I'm telling you I don't, and I know you don't. So the reality is, is that the effectiveness of gaining the attention that you want and people saying, hell, Ryan, man, that's a great company.

02:29                                    I saw the billboard and I think they're just wonderful. No, uh, it, it doesn't work that way anymore. People's attention are very, very quick. Which then leads me to the next, um, bullet here in this particular slide. I think there's a, there's a high level of digital numbness, digital content, numbness. Now what do I mean by that? Okay. I go out on LinkedIn, right? And you've got to try to stay it out on, on LinkedIn some way, shape, form. People are posting, you know, they're just going out there. We, they, they might have just fantastic, wonderful, absolutely stellar content, right? It, it just might be the best thing. But you know what, I notice stock photos and you know it, you know, it's bad when I come across a same stock photo that some big company is using and I see it and I can use it myself.

03:21                                    All I have to do is slap my logo on it. Stock photos. So as I, and I know I'm not the only one out there, I'll just sit there and I'll grow. It might be the best life changing content for me. And yet either the copy's not jumping out at me or whatever might be, it's, it's not resonating. So I just go by, I just go by, I just keep scrolling and scrolling until something catches my attention. And you know, when I find out it's the same look everything when I'm just scrolling on by, it's the same look, we are all sort of this lemming type of thing. And we just saying, all right, all right, this is the way we need to do it. And it's like Joe blow did it and he put this picture. I'm going to do something that's similar and I'm going to say it's, we all start marching in the same direction.

04:10                                    But what's great about a digital content creation is the fact that you could be creative because nobody's going to die, but you could be creative. Your objective is to create that awareness. Your objective is to create that attention. Right? Today we've got such a high level of numbness that we just, you're not, your message is not getting out and that is old way. We just get stuck in the same way. And I think right now, as opposed to in the past, I think right now there is this greater knowledge. People understand the necessity to have a digital presence. It just happens. But I believe now it's becoming far more commoditized. And so what that means is that I post, I post content, the content I post, it looks like this and it doesn't change. It doesn't, it doesn't evolve. It's the same thing. And we all have that great knowledge about what's good, what's bad, what's whatever.

05:11                                    But it is so commoditized and so it's just as just the realities of it. Okay. So I'm going to venture into blogging, right? Somebody set out there, you've got a blog, you got to write this stuff down, you got to create that thing. You know what the biggest problem is with blog sometimes. So the fact that I know I'm not going to read it, that it is a reading platform. And so I've gotta be sitting someplace, I've got to be reading it. It couldn't be, once again, the greatest and most insightful information known to man, but I got to sit down and it could be tedious and I don't have the time. Right? And so blogging, you've got to figure out the old ways. Like, okay, I created a blog and put a co, I put some graphic on it and boom, I've posted it out there and everything's just wonderful.

05:55                                    It's not it. Scroll by, scroll by, scroll by, I'm numb. And the next one that has always sort of, uh, uh, uh, sticks in my crawl is webinars. Okay, so here we go. Once again, I'm going to do a Bret webinar. What's the webinar going to be on? Well, we're going to be doing, you know, X, Y, Z. Well, fantastic. It is the same format, the same approach to where nobody, and I mean nobody, maybe some, maybe some, I'm not saying everybody, but a lot of people just numb. I'm numb to them. I'm on the webinar and we're talking about whatever, and it's the same thing. Talk to me about it. And sometimes it's so deep that you just numb. We've got to think once again how to change that and how to revitalize. Webinars are powerful. Blogs are powerful, but they're only so powerful if the message gets out and the people start consuming it, right?

06:54                                    That is the reality. If the tree falls in the forest doesn't make a sound type deal. Okay? Now onto digital posting. Somebody we've all heard we got to, as a company, as a individual, we've got to post, we got to post stuff. But you understand what that means. We just post once again, gets down to that numbness. So whatever our message is, whatever spectacular insights we can bring to our network, our community is lost because everybody is just numb. And so how many times does his happen? Hey, have you read my blog? No, it happens all the time. Well, a great blog and you just gotta, you gotta almost sell it right now for somebody to read it. So keep those things in mind. What I do and what we will talk about is how do you incorporate podcasting to revitalize your, your digital, your, your marketing, your sales strategy.

07:54                                    So case of point in this is just a little teaser. So what about, uh, let's say blog. You post a blog, great stuff, boom, it's out there, bam. And then it dies because nobody else knows what to do with it. It's a blog. It's out there. I posted it. Identity. Now I'm going on to the next thing. How about putting that blog and do blog casting? That's a thought. Then all of a sudden you revitalize it. You bring a level of humanness to that blog, right? Personality. You slap it on a video. Now they can see your shiny face. Boom. You've just transformed your blog. Got the message out there consuming. They're saying, man, you're a thought leader. That's what we're talking about. You gotta get away from the old way of thinking and recognize that why you need to do podcast. It transforms that old way of thinking because I'm telling you right now, I'm not saying that your, your content is not that good. I'm saying that people are not, you know, receiving the benefits of it. Okay? Old way. We did a little why today. We talked a little bit about the old way. You got to change that up. Now we're going to start diving deep. Thank you very much. People will be brave. Dare greatly. That's what you're all about. We're changing the world. You're changing the world. Thank you very much for joining the industrial talk podcast, and we're going to be right back with another great subject.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – The Old Way appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Vincent Rutgers, Partner with Deloitte Consulting B.V. In his interview, Vincent talks about the power of a comprehensive solution that understands the impact of Industry 4.0 from the point of the asset to cyber security through international tax treatment for optimal success. Get the answers to your Comprehensive Industry 4.0 questions along with Vincent's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Vincent and connect with him at the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

VINCENT RUTGERS CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/vrutgers/

Deloitte's Website: https://www2.deloitte.com/us/en.html

IIC Company Website https://www.iiconsortium.org/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

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The post Live from IoT World Congress: Mr. Vincent Rutgers Talks About a One-Stop Industry 4.0 Solution appeared first on Industrial Talk.

To Innovate You Must Be Free To Fail!

Failure is part of moving forward, it's part of Innovation. Industry changes the world through Innovation and work. In this episode of Industrial Talk we talk about the 90/10 rule and the need to freely Fail.

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Feedly: https://feedly.com

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

PODCAST TRANSCRIPT:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. [inaudible] right. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I am so glad that you were here. You would dust real pro you industrial business. We're going to be talking about overcoming failure. So let's get going. We're changing the world out there and that's what you're doing.

[00:27]                                    And to change the world, you have to Innovate and to innovate, you fail. You have to fail or you won't be able to innovate. That's just the, the whole thing about it. We're going to talk about the ranges of failure and what's important and why you as an industrial pro, as an industrial company are so valuable to the betterment of this world and people. So, and it comes through failing and overcoming that failure and keep on going, you know, talking about grit. So anyway, before we get going, we've got to talk a little bit about and quick about that Industrial Toolbox, that is Active Campaign. That's your CRM. You need it. Bomb Bomb that brings out the human side of your emails to your customers and prospects. That's important. Great tool by the way. And then we're talking Social Jukebox and that is an automated solution for you to keep in front of your customers and your prospects.

[01:20]                                    I introduced a company called Bliss Drive, B L I S S drive gotta be about SEO and getting noticed out there because if you're not on the first page of the search results, forget it. You're losing business, you're losing money, great investment there. And then finally, Feedly, which I'm going to go into a little bit more detailed at subsequent podcast, but that's a powerful tool and it, it allows you to continue to keep contact with your customers and prospects with valuable content. So those are yet, and of course we're about education. Once again, it does Industrial Academy and the Industrial Dojo is where you'll find all of this stuff for you, the pro to be the best you can possibly be in the industrial world. Okay, we're going to talk a little bit about overcoming failure now. It's going to happen if you're going to, and, and one of the problems that we have within let's just say the industrial world is that we don't like failing.

[02:18]                                    We don't like that feeling of failure. We don't like to experience failure and, and it can come into many, many sort of areas of, of our day to day life. But the, the bottom line is that if you're going to innovate, which the industry industrial market does well, is innovate, you're going to have to push that envelope and that pushing the envelope is going to require failure. Now we're not talking about, um, the, the range of failures which I've put down here. It's like an intentional decision not to do something, uh, and, and harming the company. That's a failure that you like. No, you don't do that. It's proceduralize or it's got, it's got a process or whatever might be there is, there are individuals out there that will intentionally try to go around that. And that is not the type of failure we're talking about.

[03:11]                                    And we're not talking about the failure of, of, okay, the process, the procedures are out there. But you've got that lack of ability. That's just a training issue. That is a training challenge, which is very important and it must happen. You must train to avoid those type of failures. And that's the ability failure. I don't have enough bill, uh, ability to be able to do it. And so I fail because I just don't understand. And then there's the failure of a complex process, too complex for anybody to truly succeed at because it's just too many steps, too many if Ann's, and those are the type of failures that we can, we can resolve by cleaning and streamlining processes and helping people succeed by following the process that is clearly laid out. Know what I'm talking about, our failures that are associated with testing, hypothesizing, um, exploring.

[04:20]                                    Those are the types of failures that have to happen within your business. So I look at it this way. You've got a business and you'll say, okay, but 90%, 90% of your business is predictable. Proceduralized, uh, has defined processes, 90%, and it goes working day in and day out outside of the fact that there might be some deviant qualities. Uh, or people who are trying to go around it don't. So 90%, I look at it, 90% of your business is pretty sound and it has grown and evolved over time and saying, do this, don't do that. We act this way. We don't act that way and so on and so forth. And that's how we behave as a business. That is our culture. I'm talking about that 10%, that 10% that you've got to incorporate it in your business. Because once again, you've got to fail to innovate and we got to overcome failure.

[05:25]                                    And if, uh, if you overcome it in a says, okay, here's 90%, 90%, we're going to continue to do the business the way we always have and deal with challenges the way we always dealt with it. But I'm talking about freeing up 10% of our business, 10% to truly look at other opportunities. Look at other areas that can create value. Look at new technology, look at solutions that expand your business. And by doing that, you will, uh, you will fail. But once again, failure's not a bad word. Failure in the, in the area of, of hypothesizing of what it might look like or, or exploring the opportunities. It's not a big deal cost wise. I mean you're not hurting anybody. So what I'm getting at is that 90% of your business is good. You need a car about 10% to truly explore. Successful businesses do that on a regular basis and there is special, especially today you industrial company out there, you industrial pro, there is tremendous change taking place right now and the speed of which it's taking place is blistering.

[06:54]                                    Be involved. You need to understand, and that's why I'm so passionate about digital marketing, digital sales, digital branding, it's because it is a powerful platform to be able to help you, your company, to be able to expand and grow and change the world through your innovation. You guys are special up there. Don't ever forget that. Have a wonderful day. Thank you again for joining the industrial talk podcast. We will be back tomorrow and we're going to continue on this industrial leadership road because we've got so much to do. You guys have to continue changing the world. So thank you very much for joining the industrial talk podcast. I will talk to you tomorrow.

RELATED PODCASTS:

Industrial Leadership: Discipline, Grit, Never Give Up!

Industrial Leadership: Learning From Elite Athletes

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Process, Process, Process!

With Elite Athletes, establishing and refining processes are vital to their success – it's an important step to honing and tracking progress. In this Industrial Talk Podcast we discuss the importance of Elite Industrial Professionals to establish and refine Business Processes and making this effort a Top Priority for Success.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industry to talk podcast, so glad that you are here. Thank you very much for joining. My name is Scott MacKenzie. Let's get going. We're going to be talking about process.

[00:19]                                    Yes, Oh yeah, process, but before we get going, let's talk about that industrial grade toolbox. We've got two boxes and solutions, industrial grade and we want to make sure that you're looking at ActiveCampaigns, CRM. You need that for your email marketing BombBomb. That is that video email solution that brings out that human side of you and then Social Jukebox. Do more with less, be able to post to be effective at that. Social Jukebox is a great and powerful tool and then because we're about 100, 100% about your success, the content on this platform, the industrial talk platform is all about education to a Industrial Academy and the Industrial Dojo. Both are located out on Industrial Talk.com. Go around, get that information, continue to feed yourself with education because it's real important so that you definitely can be a success. Okay. This is a topic that is so important to me.

[01:24]                                    It is something that I have done for my entire 30 plus career in industry and it's always about processes, process, process, process. So let's start out with some data. And this comes from a Haploops. That's  Haploose. Anyway, support business processes because what we did, first off, we've talked about that a Elite Athlete in what they do right in that podcast. And then we had another podcast talked about Grit, determination, never giving up. That's also important. Now we're going to proceed into process. Okay? Inefficient business processes have five times more impact on the customer, then the delivery of a poor product, five times poor business processes. And here's a stat for you. 52% stated their organization, their organization, your organization. My organization had never or occasionally developed performance measurements to evaluate the success or failure of business processes.

[02:42]                                    So in essence, you're just sort of the businesses in general. And I can see how this happens because businesses just grow any fall then change and whatever it does, right, they just, it happens and it's so hard to sit back and say, okay, let's, let's map out these processes and then turn those processes with some, you know, a tax document it and because it's so important because another stat here, here's a successful business process analyst and design is that understanding the business processes and business process matrix strategies and goals will provide or reduce order cash cycles. Can you believe that that's money in your pocket or reduce process costs by 10 to 15% money in your pocket. So let's talk a little bit about what we're doing about process. Okay. You're saying to yourself, man, I do not. And I mean I do not want to get into a conference room and I do not want to just start running out processes and, and just sort of sitting there.

[03:51]                                    What I'm asking you, I did another podcast and that is that is defect elimination. You can run processes on Defect Elimination. Okay, so process. So what you have is very simple is a process box with two little lines. That is your hierarchy process. That's one, two. Then you have a process box that's just two, three. You have a decision box, it's a yes or no, right? Always in a question. Do we debt to debt, question mark and then another one, one is a document looking thing. Hey, that's a document. So when you have that conversation and that's a document, you put a document there and you'd define that document and then the final one, the final one is his end. That's it. That's all it is. We get into in the industrial world, we get into this effort of just like, okay, we've got to get down this process and we got to go so granular we got to just go deep, deep, deep, and it never ever gets done.

[05:01]                                    So I'm challenging you through defect elimination to run simple processes that just map it out. Just say you've got a problem. The problem state is, is got a problem. What is the process today? Well here it is. That doesn't work or it doesn't even exist. So here it is and then you're just map it out. Very simple and then you look at it and your team says, yeah, that that's pretty much what we'd like to do. Or, or the, yeah, that's the process. And then document it and just say that's it. You could always, and I mean always go back and do more, right? You can always be more focused on detail but, but we in industry, me too, I get tied up with a lot of other shiny objects, which is not a good habit to be in. And so it's important that we link Defect Elimination, you've got that Grit, you've got that determination and now we're going to be mapping out that process. And it's important because you want to get up, boom, know what you're doing and it has bottom line financial value to your business and your, your your work. Right. It makes sense. And, and I've got, I'm going to be creating a video out there that is going to be just all specific to prod processes because I'm that passionate

[06:34]                                    about it. And then you'll see what I do. And you're going to say that's it, but it's the fact that you're doing it right. It's the fact that you're documenting them and it's because you want bottom line value. You don't want to create frustration for your customers. I don't, and I'll tell you I have, so you're not alone. I've been there, done that. Let's do this together. Thank you very much for joining the industrial talk podcast. We'll be back tomorrow. Have a wonderful day, evening, morning, whatever time you're listening to it. Thank you very much for joining. I appreciate it.

Related Podcast:

Industrial Leadership: Learning From Elite Athletes

Related Blog:

Successful are the Humble – They know who they are.

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Discipline, Grit and Never Give Up!

To truly Transform your Industrial Business and Career it starts with your attitude the strength of your mind. This Industrial Talk episode expands on the qualities of an Elite Athlete and discusses the need for Industrial Discipline, Grit and “Never Give Up” attitude for Industrial Success.

Podcast Transcript:

[00:01]                                    The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. All right, welcome to the industrial talk podcast. I hope you are having a great day. My name is Scott MacKenzie and man, am I passionate about you? The industrial professional, you, the industrial company? A hundred percent 100% of this show is dedicated to you and your legacy. So let's get going.

[00:31]                                    Okay, we're building that industrial digital toolbox, right? I keep on talking about it. I'm going to continue to talk about it until you realize you need it. And that is ActiveCampaign. That is your CRM. You need it BombBomb. That is your video communication with your customers and prospect. Bring out that human element, you need it. And then finally, Social Jukebox, important so that you could optimize and use technology to your advantage and post and communicate the content that is so important to bring out because you're the expert, you're changing the world, you are innovating, your company is doing everything I can to change the world. So you need the tools to do that. Okay? We're all about education, go to IndustrialTalk.com active and go into the Industrial Academy. You'll find courses and programs specific to you, your legacy, and as well as the Industrial Dojo where you'll find all of these podcasts because it's real important.

[01:33]                                    Anyway, let's get going. Discipline, Grit. Never get up. Okay. Yesterday we talked about What Can We Learn from Elite Athletes and so we broke it down into discipline, grit and never giving up process, intense focus. They have, they have a coach, so you need a mentor, they have a coach that is no frills, no fluff, tell it like it is. And then, um, those are the items that we talked about and that's what makes these elite athletes the success. Now of course they've got other gifts, but man, if you're a, if they're not running down those particular items, they're not going to win. And now we're going to be talking about that industrial discipline, grit and never give up, which is really important because it starts right there. You've got to have the right mindset here. Here is a story. This is from a book called Grit.

[02:40]                                    And it's the power of passion, right? The power of passion and perseverance by Angela duck worth Angela Duckworth. And what's interesting in the story, this is a, this is west point and so I'm going to go through it. 14,000 juniors per year, begin the process of applying for West Point. Now in that pool, it'll get whittled down to 4,000, right? 4,000. And then who will succeed in getting to required nomination is slightly more than half of the applicants, about 2,500. We'll meet the uh, West Point, a rigorous academic and physical standards. And then they, uh, from that only 1200 out of that original 14,000 get into west point. That is tough, that is strict, strict and strenuous and, and it's, it's all worth it. But man, it elevated my appreciation, my appreciation for those individuals that are in west point. But you know what, what was interesting, they go through this beast, uh, period.

[04:02]                                    So when you joined or get into west point, you got to go through this very rigorous process. And all of these individuals are like varsity sports captains. They are physically fit. But did you know when they go through that and the majority of them, the majority of them quit because they're going through that process of beast mode and getting up and do it this and eating this way and physic this and pushing my mental capacity to the nth degree. And, and what she whittled it down to was two things. Passion and perseverance, passion and perseverance. And so I challenge you today, you industrial professional you company out there that is providing a service that is so valuable to the marketplace. Do you have that passion, that perseverance are, are you going to give up? Are you just going to so sort of closed doors and give up or are you going to do the things that are necessary for you to continue to push forward?

[05:14]                                    You cannot, you cannot give up because were were elite industrial athletes and you need to continue to push forward and not and persevere and, and, and once again I ask, do you have that grit, that discipline to continue to push forward? And I would hear it and unfortunately I'm here to say that no, that is not the case. Many of us are complacent and we find ourselves just doing the same thing day in and day out, but it requires that level of discipline. Grit in, never give up attitude, that perseverance to take your company, your career to the next level and you doesn't stop there to the next level. So you continue to push and push hard. And I'm not saying you're going to step on people. It is a, it's a matter of constantly learning, constantly failing, getting back up from that failure and Dustin, those knees off to keep pushing.

[06:24]                                    I want to make sure that we're all on the same page here. I mean, we're going to continue to go into these tactics, but you got to get this mind white, right? Correct. You've got to do that and that means you've got to have a sense of discipline, grit, perseverance. Never give up attitude because you're in the business of changing the world through innovation. You're in the business of changing lives and I firmly believe that and I am honored to be able to be a part of that and so you don't have the luxury and I know many of you will do so y'all okay, I got this, that and the other thing. I understand all that. I want you to walk away from this particular podcast, recognizing that I need, I need me to more discipline, more grit. I can't give up, never give up.

[07:17]                                    I've got to develop greater perseverance because once I say, yeah, I'm defeated or I give up that that stops it right there. Your purpose is bold, your purpose is big and your purpose is to change the world through industrial innovation. That's what this is about. I'm proud to be a part of it. Continue discipline, grit, never give up. I'm always going to continue to harp on that. Thank you very much for joining the industrial talk podcast. I will be back tomorrow. We're going to continue to hit it because it's all about you and making you the best professional you possibly can because you are changing the world. Thank you very much. Have a wonderful day.

Related Podcasts:

Industrial Leadership: Learning From Elite Athletes

Industrial Leadership Dojo – Guts and Spunk!

Related Blog:

Successful are the Calm – They Develop Enduring Strength

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