On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Gunter Beitinger and Petra Monn with Siemens  about “Digital Transformation Value to the Enterprise “.  Get the answers to your “Digital Transformation” questions along with Gunter and Petra's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DR. GUNTER BEITINGER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/gunter-dr-beitinger/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PETRA MONN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/petra-monn-19a85b79/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

digital transformation, factories, digitalization, siemens, petra, people, iot, industrial, shop floor, software, problem, industry, technology, solutions, logic, enterprise, bucket list, armas, world, insights

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. Hey there, and welcome to industrial talk. And you're saying to yourself, Scott, where's that jazzy intro that you normally have for your podcast? Well, this is a series. This is a unique series of interviews that were conducted on site at the IoT solutions World Congress in Barcelona. Excellent event, excellent venue, incredible professionals all focused on solving problems, helping us navigate these waters of digitization, and it's all happening at the IoT solutions World Congress, you need to put that on your bucket list. So with that said, let's get on with the interview.

02:02

To experts, Siemens as a company, we're going to be talking to Gunther, and Petra, specifically around the value to the enterprise with digital transformation. As you guys are all caught off guard, you didn't realize that's how I roll it. You guys do it. You have to Yeah, good time. Good. Good conference. Yeah, absolutely. Yeah. Just just yeah. Thank

02:31

you. Thank you for inviting us good. Yes. We already enjoy it here. The conference, walking over the floor and looking what is new.

02:41

Actually, it's also very nice that it's in Barcelona.

02:44

That no problem, isn't it? That's not That's not a bad thing. It's, it's a plus I keep on telling everybody. Yeah, once you come to Barcelona, make sure that you make this part of your bucket list to come to this particular conference. But yeah, Barcelona, we're going to a secret bar tonight. You want to know about it. Secret one, I see a hush hush. I'll share it with you guys if you want to, because I will. That's how I roll their toe. But we're gonna. So for the listeners out there. Let's start with you, Petra, and give us a little background. How long have you been with Siemens? And what's your background? As a professional?

03:20

Well enough to many years actually enough? Been a customer of Siemens before that that's been working in the aluminum industry? Oh, yes. Really? Yeah, we were flat rolling aluminum for can makers to make a lot of cans for beer, and other beverages, of course. So I've been a customer of Siemens, and then I changed sides. We recruited you. Well, I sort of wanted to know, you know, how they're all doing that. And then they told me I should try to actually unify a little bit of their portfolio because they're having lots of software. Since around about 10 years, they've been investing heavily in software, and they want to unite that software portfolio with their hardware portfolio. And that's a challenge.

04:09

Yeah, you're sort of soft pedaling. It's a big challenge. And it is something that has to happen in the world of digital transformation. If digital transformation is the sort of this solution to make you more efficient, create a business that's far more resilient, be able to give you insights, all of that good stuff. You need. need people like you to be able to make that happen because apparently you execute what about you? Gunther? Give us a background. Dr. Gunther?

04:36

Yeah, so yeah, I'm was research collaborator in a university there is where the doctor comes from, and now I'm since Yeah 99 with Siemens, but in different roles and in different areas. I started with Siemens, automotive, then Siemens healthcare. And then now so large drives and now with digital industries. Yeah, I've worked in The US and Mexico and also in other countries. So now I'm making stronger digital transformation.

05:08

Yeah, mad streak right now. But one of the questions I do have, and when we start talking about digital transformation, let's say I'm a manufacturer, okay? I'm Scott manufacturer. And and I hear about all this digital transformation stuff, everybody say, Hey, you got to do there, got it, you got IoT, you got the edge, you've got thin edge, you've got far edge, you've got near edge, you've got all of this stuff. And it's, it's just this lexicon of just things and all I care about is making my business more efficient. Getting some insights, and I don't want a headache. And I need to trust somebody to do it. Because all of a sudden, IoT for I O T is like this miscellaneous file now. And it includes everything doesn't include my laundry, but it does include everything else. Money never know. Sure, come next year, and Scott, we're going to be dealing with your laundry, IoT. So how do you how do you approach someone with the with the fact that this is the market that you navigate through? And how do you begin to instill this to Guntur? How do you instill some confidence in trust? Knowing that, yeah, you're the one.

06:23

First of all, because we are running our own factories, and we are using also our solutions in our factories. So this is what we also can show and demonstrate to our customers when they are visiting our factories. And yeah, by circumstances. Some of our factories are internationally also known as digital Lighthouse factories, and recognized by this also by the World Economic Forum. And as we are using our tools and implementing them, of course, we are able to develop them really, so that they are bringing the value to our customers.

07:09

Outside of the fact that I was pretty geeky about digital lighthouse. I like that word analogy, because I believe there are many out there that that we talked to use cases was like, hey, there's a new use case here. Here's a technology that is new, and we have this one. And then we created a new use case that apparently this is a problem. And we just sort of keep on going. But with Siemens, there's there's there's, there's real, it's, it's real, and I can me, I can say, hey, I want to go there, and I'm going to see it in action. Right?

07:45

Absolutely. And I think what it really adds value to all of this is really fast, we can not only talk about use cases and technologies, but we can also talk about what you need to make it happen. To implement it, we can really give some hints as to how high the efforts are, what kind of people you might be needing, and, and all the stuff that you need to think around. Yeah, you know, making the tap. And also,

08:10

you brought up another good point and we can sort of pull on that string just ever so briefly, is that there is a workforce component here. And there is a need to because this is so new outside of the fact there's a velocity that exists here with this technology. Yesterday, it was this and now today it's that and and the workforce itself has to have that, you know, upskill reskill, do we have the right people, how do we plan going forward? What is that going to look like? How do we begin to address that from a Siemens perspective? Because, again, you come to me and say, yep, digital transformation is going to create this business that's going to be more efficient, you're gonna see this you're going to do this you're going to be more resilient than whatever, but I can't find people what do we do with that?

09:01

Yeah. Now you have, how we address this with the staff we have on board and the other aspect was what you mentioned how we can find people Yeah. So, of course, we have to deal exactly with the same problems as anywhere in any any other company out there of why we are implementing these digitalization in this digital transformation as this is why it's called transformation. Of course, we have to think about our staff, our people and how to communicate this transformation to them. So from our point what we are doing is we have continuously communication with our people in our shop floor meetings, what they are going to expect what we are going to do and what we are going to address to stay competitive, to stay on the yeah ahead of technology and why we are doing Of course, we are offering all our staff rescaling and upskilling programs, as we are developing these technologies, and we are also imperiled developing rescaling and upskilling programs. And everyone, every every employee at Siemens has the possibility to log on our platform, which is called the solution platform and also the learning world where they are, can find their individual reskilling upskilling paths According to her, and his individual job profile. So for example, if you are a maintenance technician, and you would like to stay up to date ahead and be attractive for your employee, then you go into this learning world, you will find a path, a learning path individually for this career. And then it tells you what will be maybe expected from you in the future and how you can upskill yourself. So you have individually the possibility to create and to follow up, and you do it when you want. So also this is new ways of working you do it when you have the time you do it when you have the Yeah, yeah, when you would like to do it, because then also then when you are percepts, or when you have the perception, and this is how we address them.

11:48

Because that is excellent, you're absolutely spot on. I like that. Because the reality is, is that there's this velocity, this buzz, this thing that exists with in today's technology that is sped up fast, and therefore there is I can't see a time when, hey, I'm good. I'm all I'm all educated, I'm good to go. And it would seem to me, that is a continuous education, because there's going to always going to be some new technology, there's always going to be greater value in whatever is getting and it's going to we're going to roll it out. Petra, how did you sort of you're semi new, but you've come from the aluminum industry, that's a heavy duty manufacturing centric type of business. How did that that business deal with this digital transformation? Were they wrestling with it at that time? Well,

12:42

I, of course, it's a different type of manufacturing in aluminum. And so I would say they were probably a little bit behind Siemens also, because if you look at Siemens, as a company, it's a very engineering driven company. Of course,

12:57

a lot of companies are behind Siemens. So sure, if that's a problem,

13:05

totally, you could see that, you know, you would have all these very curious engineering driven people in the factories also. And now here comes a very special element that we have, with the digitalization of our own factories, it is that we can add even more purpose to what the people are doing. And putting in all this effort into digitizing our own factories, it is that they can actually help to make our own products better. So they have an extra purpose in what they are doing every day. They do not only make our factories better, but they help the solution providers that we have in house in Siemens who provide software for industry to make that software better. And so I think that adds a little extra spark in their little extra motivation, especially also to the already highly skilled workers and engineers in the factories. And it also adds obviously, a little bit more speed simply just because you're exposed to to higher pressure also or you want to you want to show off, you know, not only for your factory, but also towards the towards the solution provider.

14:14

So, go until we start talking about digital transformation. There's a lot of people talking about it. Yes, it is a word that is bantered back and forth. But I like the fact that you mentioned the need to bring value to the enterprise. In that process going to do is sit down with an organization can you say hey, let's take a steineke tiny step, move forward there. Or how do you how do you approach an organization to saying you need to do it let's bring value let's do it this way.

14:48

Yeah. As we are wanting to bring value to the digital transformation to digitalization, we are not coming from the technology. We are coming from the most pressing topics of our factories. So, we are going into our factories and together with them, we are working out what is the what are the most pressing topics and how can we how digitalization can support to solve these, and we cut out a piece of a maybe a bigger problem and make the life on the shop floor for the factories easier. And so, this is how value comes into the approach what mostly, we see is done wrongly that you address it by technology, hey, how about using Blockchain how to use edge technology and then what is the value now, you have to address it from the problem and and while you are really solving a problem together with the factories, you are leverage the motivation, the acceptance at the same time. So coming back to our people, and also the value is directly there. The next thing is if you are looking for solutions on the shop floor, and you do it in many different factories, you get a feeling of which solutions are scalable. So yeah, so you develop a solution, which can then be rolled out over the factories, and you multiply it and then digitalization has a much higher impact on the company. And while you are looking for such scalable solutions, so the step, bringing this to the market and have an even an enterprise impact while you are offering a solution, which is tested in your environment by a problem is then something which brings also value to the customers.

16:59

So one of the things that I've really, I can appreciate it, it seems that this IoT, this conference, there is a there's good and bad with a pandemic got it, I understand the bad, but the good. I've come to realize that there is a necessity to collaborate more, there's a necessity to be able to have greater conversations and what you just painted Gunther is said, we're going to sit down with your customer, we're not going to we're not going to say hey, here, this is the device you need this is this and and and you just sort of do this. No, you're there to have that dialogue to say, Okay, what is that pressing problem, we can slice it out. And then we can say, all right, it's gonna work, scale it, and then be able to create greater value, which is your ultimate effort. You don't want to just do something and say, Yeah, that's it, man. Good luck. That's a headache. And we know that there are a lot of legacy systems out there that fall into that category. So Petra, where do you see? Where do you see that going? I mean, I'm just telling you right now, two years ago, or three years, when we're when I was here last three years ago, maybe that's and then we hit the pandemic. So it's been four years. God, it's been three years. Yes. I just became older. Anyway, the conversation has changed so dramatically. I mean, it has to where it was like, Hey, we can put this device on this asset, and we can pull data. Now it's complete. That's like, yeah, that's, yeah, we can do that. But now let's start looking at the data, slicing the data, making sense out of the data, creating tactical recommendations. From here, where do you see it going? I mean, this, this is exciting. I don't have a future. What do you think it's going?

18:57

Yes, I think you're so first of all, yes, I think you're right. I mean, we've really shifted from a hive discussion into a, you know, sort of no nonsense discussion. So people are really working on many of these use cases, and they have the people that it takes for it. So where are they going? I think what we see now more and more is that we go away to be going to a very data driven logic. And that also means that we start to start to slowly shift a little bit away from that engineering driven logic logic, which is an if then logic where we think we can sort of control everything in that sequence. But to turn obviously, to statistically driven logic, some some start to call it AI and then go into all these algorithms and so on and so forth. So where we go into data clustering, and then really, you know, have all these these data scientists also on our shop floors, I'm looking into our data. So that is definitely something that I can be that I can see another thing that I believe is happening to is really this convergence of OT and it Oh, that's a huge, that's a whole nother topic. Yeah. So, so we were having all these people who were really, really good with all the machines and, you know, have their their very own programming logic in there. And now this programming logic from the from the machine level needs to fuse into the logic that we have in software. And that blink brings such a whole lot of changes we did, that's not just on a technical level, actually, that really also goes into how we're driving projects. Because software, people tend to have a lot shorter innovation cycles, they're, they're all working in that really HL mode. And that's something that from the hardware world, we don't know as well, because we are very used to hardware needing to really, you know, stand too many limits, and really stand up too many quality tests, and so on and so forth. So we are not used to put out into the world some piece of hardware, which is semi functional. Whereas we might bring some semi functional software onto the market, just because we can very quickly and very easily in short cycles improvement. So

21:21

that's, that's why when Microsoft launches a new update, they know that they're going to have bugs, and then that's already out there, whether they like it or not, they're going to have the user community saying that's not working. Hey, thank you very much. It's corrected now. You know, that's, that's the reality. And one last question to go into. This is all interesting, from my perspective, the reality is this available from the small to midsize businesses as well or is this just a, this whole digital transformation is only for the big boys and girls, and it's available for the small amount

21:55

that will be there, the whole digitalization aspect is nothing. Just for big enterprises. I would sometimes also name it, digitalization pushes lean to the limits. So you start from the shop floor, you implement smart solutions, small solutions, which make a great impact. Even a small algorithm who predicts maybe machine breaks down a few hours or a few hours before it really happens, brings a lot of value in small companies. It's very easy to deploy a very easy installed. And the big solutions, of course, installed over factory networks. Yep, that is then for enterprise companies.

22:47

All right. I gotta run off to another meeting that can you believe it? Well, yeah. And go on into the auditorium. You're gonna see me over there. And thank you for having us. So let's, let's for the listeners, how do I get a hold of you, Petra, talk to us. How do I how do I connect?

23:02

My name is Petra, mom. I'm looking forward to meet you.

23:05

That's right. That's M O N. N. And Dr. Gunther? How do they get ahold of you?

23:12

You can also find me on don't biting their nails.

23:17

You guys were fantastic. Thank you very much for saying yes. I enjoyed this conversation. Excellent job. All right, listeners, we're gonna wrap it up for today. This is day two, the end of day two, at the IoT solutions World Congress. It is an exceptional event. Put that on your calendar. And if you have any issues, comments or concerns about the contact information for your night, it's going to be at the industrial talk.com. And we're gonna wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. All right, once again, thank you very much for joining industrial talk. And as you can tell, we were broadcasting live from IoT solutions World Congress in Barcelona, what a great opportunity. It was a lot of fun. I gotta tell you to meet incredible professionals, why Cooter, Petra and others that are really focused in on solving problems making the future bright, for lack of a better term? All right. Put that on your bucket list. Yeah, why I now we're going to have all the contact information out on industrial documents. But we're also pulling together a just an ever expanding ecosystem of professionals like gouner and Petra, and others that are really focused in on delivering value, thinking differently. So please, support industrial talk, support the individuals that are out there, support the sponsors that make this happen, like Armis, like cap logistics, and please be that we're gonna have another great conversation from IoT solutions World Congress, so stay tuned.

The post Gunter Beitinger and Petra Monn with Siemens appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at DistribuTech 22 and talking to Sabine Erlinghagen, CEO Grid Software with Siemens  about “Grid Modernization and Powerful Solutions “.  Get the answers to your “Utility Grid” questions along with Sabine's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SABINE ERLINGHAGEN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/serlinghagen/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

grid operators, conversation, sabine, industrial, utility, software, people, grid, industry, consumers, absolutely, world, point, charging, solution, ev, logistics, talk, challenges, collaborate

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get Hey, once

00:22

again, welcome to industrial talk, thank you very much for joining the number one industrial related podcast in the universe that celebrates you and I'm pointing right at you, you industry hero from around the world, you are bold, you are brave, you're daring greatly. You collaborate, you solve problems, you innovate. I think I've pretty much named them all off, and you're making my life and the lives of many from around the world a better place. Thank you very much. All right. Sabine, is in the hot seat, the company is seated. She is the CEO of grid solutions there. And I just have to give you a heads up. We were on site at distributech. And so this is the interview that happened there. Let's get back. Yeah, see this, this platform? I'm telling ya. It's an ever expanding industrial ecosystem of problem solvers and leaders? How about that, put that in your bank? All right. Again, I want to make sure that you understand this is a series. And this is a series that we were very fortunate to be on site at distributech. And it was a great, great event. And if you're in the utility space, or energy space, or digital transformation space, this is a this is an event that you need to put on your calendar for next year. There's a lot to see a lot of collaboration, a lot of people are just, you know, they're, it's, it's a really exciting time. If you're in the utility world, boo. There's a lot of big thinking going on there. Before we get into that interview, we are brought to you industrial Talk is brought to you by capital logistics, and IoT world now capital logistics i i love the conversation that is around supply chain. And you know, as well as I do, that you need a trusted resource company, that person that can help you with your logistics challenges. If it's big, no big deal. If it's not no big deal, Cap logistics, have you covered, go to cap logistics.com Find out more you will not be disappointed in. And I've had the great honor of working with IoT world. And they never disappoint you go on to IoT dash world.com. And they put together some great content. Because we're all about learning. We're all about growing, we're all about educating. And as I'm telling you right now, the way the industry is working or going it is fast, and you need to keep current. And you need to listen to people like like Sabine, who have just the fingers on the pulse of what's taking place, go out to IoT Dash World. Find out more again, great company, great people, all right, on site. This is this was a great extravaganza. And so my background is in utilities. I was a transmission lineman, many of you know that I was, I dealt with a lot of renewables anyway. I was a kid in a candy store. And then when somebody likes a beam comes up, and I get the opportunity to be able to talk to her about the challenges that are happening within the grid like we take it for granted as consumers, we just sort of take it for granted that when I come into a room, I flip a lightbulb that's on and everything's fine. I don't think beyond that. Well, I do just because I was in the utility industry. However, we have some really unique opportunities and challenges that companies like Siemens, and Sabine and her team are really addressing, and really trying to find that solution. That really, in essence, we don't know anything about it, right? We're just consumers. But it's an exciting time. Now you're gonna hear some noise. It's going to be a little noisy back there because we're right on site on the floor, and just having a great conversation about what's happening with Siemens. So enjoy the conversation because I certainly did. I used to be it's been great to be able to run you down. Lucien, who's standing right in front of me. He's the one that has been burning all the calories. Try to find you. Not me.

04:31

It's been busy times and a lot of great conversations here anti tech. So yeah,

04:35

so you had a good conference. Conference? Absolutely. This is your first time here.

04:41

It is. It is I just counted. i It's my 10th Inlet, which is the European equivalent. It's my first tech. Can you believe that? No.

04:49

Well, this is my first time to you know, my background in utilities. It's like a kid in a candy store here because there was a company out there that had a I pulled top switcher and I said, Are you kidding me? Let me go look at it. And I'm touching it. And I'm going, Wow, that's fantastic. stupid stuff. Amazing. All right, so you're here, Siemens is here, got a great presents got a great solution. Talk to us a little bit about that product launch that you mentioned ever. So briefly on May 5, talk to us.

05:20

Absolutely. And it's actually not only a product launch, we reveal our strategy and an entire suite of products. We call that the grid software suite. And that goes from planning to operations and maintenance of grids. And the Tweak to it really is that we think it from A to Z. So plan to operate, maintain.

05:45

What was the sort of that? You know, genesis of that conversation? Because you're one of the challenges that I see here is, I need if I was if I was a utility, if I was just whatever, I'm looking for a trusted resource, a person, something that I know that I need to do this, I need to venture into this new, Brave New World, but I need somebody to be able to sort of bring us through, was that part of the thinking behind it and saying, hey, somebody needs to be getting it. We need we need it all the way through?

06:19

Absolutely, I think what we realized is that, it is a very, very tough challenges that utilities and especially distribution and transmission companies are facing, because that transformation is nothing that anybody has ever seen before. So the that challenge, we feel that by and large, the industry is leaving our customers a little bit too much alone. So we said, we got to embrace the point of view of our customers.

06:51

I gotta interrupt, who's a customer in that conversation.

06:54

And the customer in that conversation? Is any grid operator?

06:57

Got it? Got it go continue. I was struggling. I'm a customer. But I'm not a grid operator.

07:02

Yeah, no. Thanks for asking. So for grid operators, I think we're as an industry not yet doing a good enough job of helping grid operators to maneuver through that transition, which is an exponential growth case of Drs. So facing that as exponential growth, I think the human brain can cope with exalted curves, right? I mean, we've seen that in COVID, you can just lose time, because if you lose time, it's already too late. Yes. So the same situation is the one that we're facing with what the grids need to cope with. And here we go. I mean, we are thinking silos, we're thinking point solutions. Here, you have a planning app, here you have an operations, and here you have that, and then we leave it to the grid operator to stitch that together. And that's really hard work. Because it's overlapping data is not flowing properly. It's hard to connect. And so that's, that's a problem we are solving for them.

08:08

You've touched on a number of points. And I think that I have to be honest, we have to talk about here on industrial talk, you know, modernization of the grid, but you're the first person that actually said, Hey, there's the customer, there's this human component, these are the, the grid operators, the the ISOs, whatever you might have. And they're the ones that have to sort of make it work because we consumer wants to flip on the light. There it is, it works. And we don't want to have the interruptions. And we're pretty binary when it comes to that, like good.

08:46

And we want to have an EV charging, we want to have a solar, we have one, battery storage, we want to have an energy community, we want to know how much we consume what we can contribute to climate, like mitigating climate change. Yeah. And

09:02

my ear bleeds when I have these conversation, because my background is sort of old school. And it was sort of that centralized generation. That's an easy model. And the utilities are very good at that. Because it's been doing it for 100 years, Siemens has been a part of that. It's just that's what it is. So I have generation of transmission. I have substations I have distribution, and so on and so forth. Now we're talking system operators, having to take solar panels, battery, EVs, and be a part of that whole mix, and then be able to do that. And that's a technology conversation to

09:39

mean Did you know it's 7x the growth of the quantity 20 37x that's exponential?

09:47

No. But that's, that's frightening to

09:50

it totally is and I mean, the transmission system operators already have a challenge because it takes that to distribution. I mean, connecting those DVRs and admitting them planning for it getting the flexibility, getting the inertia, right?

10:07

These are really sophisticated conversations. And if you have any appreciation for the love that we as consumers are, we take it for granted that our power is our power. We don't really mean if I'm a customer, I don't think about. I don't think about that. I'm very simplistic, but there is. No, you're absolutely right. It should be invisible. It should be just business as usual. The risk I see is that if we don't get this, right, if we don't, you know, partner with companies like Siemens, to make it right. If we do it wrong, the consumer sort of doesn't like that.

10:54

I mean, you will have to care, then. I mean, that's like going back to the middle age where you get get to know at which point in time you can switch something on. And I mean, middle aged, wasn't switching something on but

11:04

but if you were at that spot on the point, it is, but then we start talking about I look at it, there's a there's a there's a messaging component to it, right? Because there's a lot of incredible things that your company, people in your company others are doing that is just sort of like the unsung heroes. They're having these collaborative conversations. And it's, and they're discussing,

11:33

I would say it's the grid operators are the unsung heroes. I mean, it is really perfect. It's not us.

11:41

Well, I gotta admit, I can appreciate the pragmatic approach, because the grid operators are going to always say, hold it, I still gotta deliver power. And it's got to be reliable, and I can't just incur a bunch of costs. So it's got to be, you know, reasonable and cost. And it's got to be done safely. Right? I got to do that. Because if I don't do that, then I fail. So it's good. But are you finding that the necessity is to strive to collaborate with these, these grid operators and bring them in and say, We're going down that road?

12:18

Absolutely. And I mean, if you close the doors, I mean, grid operators will admit that they're actually not following through with connection requests of key hours. So this is slowing down the energy transition. And that the partnership is about helping to accelerate the energy transition, helping to make it easy helping to be fast and nimble to adapt, or oh, there's EVs coming up here, charging poets coming up here, more solar introduced here, or there's a kind of a big car park with a charging being built there. So God to be much more flexible than we had been in the past. And if you translate that to the technology world, then software has got to be the solution. Because software, yes, things. It does help you to operate grids closer to them limits mean, so far, we have physical limits, where you have this buffer of portion in

13:14

there. Yes, that's right. And overbuilt. Over built.

13:17

Yeah. Because you got to be reliable. Yeah. But I mean, there was somebody in a utility A while ago, who told me like, oh, oh, this is so we can kind of reduce that buffer and capacity. And then a colleague of yours said, like, look, we used to fly planes with four engines in the past. Now we fly them with tools. Right, right. We're still feeling safe. And that software, it's like, the instrumentation, the precision, the transparency about that we are still good enough to fly. And that's what we need to bring to power grids. It's the software that gives you the transparency of how close are you statically and dynamically to your limits? How much more can the power grid take and investing in software's? There's so much better return on the investment than just adding capacity and copper and bigger transport? That's right, right. It's so much faster. So getting the software right, for me is the key to facilitate and accelerating that energy transition integrates.

14:30

How do you have these conversations with the you know, the system operator over here and a system operator in this service territory over there? And each one has a different story. They're in a different place in this journey? I think there's a recognition that, yes, it's going to happen. I hear it. I understand. I talked to other colleagues, it's going to do it. How do we take it across the board like and have some sort of consistent messaging right there and saying, Okay, do this

14:59

and Think you're absolutely right, everybody starts from a different position. So not only the grid topology is different, the D ER or EB charging, status is different. But also the IT and OT topology of every one is totally different. So the art is to. That's what agility is about. Like when we talk about agility, it's about being able to make small steps, make them fast, and iterate. So it's, that's why our software suite is modular. Modularity enables you to go Agile, and to not replace, and total ADMS and derms. In one goal, if your project, please don't risk. And I mean, we've been doing that over the years. But the recipe is, how can I go live was one thing. Next thing,

15:56

I love the incremental approach, it allows the human side, like me, put my, my arms around it, achieve some sort of success, say, I got it. Okay, I'm learning, I'm walking. Now, let's, let's start to scale a little bit, let's talk, let's target this versus that right now. And be able to do it that

16:20

way. The whole I mean, a, it delivers value much faster, because you can do something very fast. So the second thing is, I mean, it's a human transformation, you keep emphasizing. So it's about people with habits of working with a system for so long, now need to change to work with new software. So you want to give those people the chance to get those new habits. So get them touch the software really fast. Get them kind of learned. Like it like we learned something on the smartphone, right? I mean, you you learn it intuitively, instead of five months of training after a five year project, and it's kind of Big Bang, see your it's not how transformations are being done.

17:08

See, you're touching on so many things. I believe that true adoption has to come with simplicity. If if you create friction in this, whatever this journey is, I'm not I'm just naturally going to not want to be a part of it. It's too hard. And you also spoke on that, that cultural, that utility, cultural mindset, that legacy thinking we've done it forever, this is how we've done it, we've perfected this.

17:34

And you know what? It's that's super interesting, because you see, kind of different types of people coming in now. And those conversations are super intriguing. Because I mean, a you have 80 people sitting next to what we would call Ott, right. So they come from different backgrounds. And what we find is, if we discuss our principles and software and how we build our software, how we deploy our software, it actually resonates with both. So it's not the conflict of I win, you win, or I push you out, you push me out. But it's something that serves both needs, and for good reasons. So it's the best of all worlds. Yeah. And it has the advantage of the reliable reliability of OT, but the flexibility of it, and the speed of it.

18:30

See, I think, you know, I point this out, the pandemic did a couple of things. One, we understand the bad stuff, got it bad, bad, bad, bad. But the other thing that I thought was pretty good about the pandemic is that it it quickly identified the necessity for us to collaborate, and to be willing to collaborate and to be insane. I don't have all the answers. I know I need to go down this road. But I don't have it. So I need to collaborate. And that's what you just pointed it out. OT it, that collaboration when when and and that realization that yeah, it just has to happen.

19:07

And then those, those conversations are real fun. I mean, like I can imagine when we bring everybody in the room is like sometimes in the beginning, there's a little bit of the reservation,

19:17

because it never happened before it never happened. And then when people are leaving

19:21

the room, it's like, wow, I mean, like, sometimes we get kind of that those teams afterwards calling their CEOs and said like, yes, this was like, they never experienced that it can actually not be against each other but with it each other and it really to like thinking things entirely new.

19:44

I think it's an exciting time. I really in a positive way. Yes, people are going to skin, their knees and bump their heads and all of that stuff and it's going to happen however, I still think that there's this momentum that's happening. then it is going to happen. And either you participate, either you'll part of the solution, or because of the velocity of this, you're going to be left behind and you don't want to be in that room. You don't we won't. You Oh, that's what you guys do. You do it all the time. I enjoyed this conversation. You know what it was well worth the wait. Thank you. Yes. How do people get a hold of you? Just got to? I mean, if they want to get some more information, where do they go?

20:30

Just ping me on LinkedIn.

20:32

I mean, that's the way to do it. This is

20:34

where it is man, I will have all of Sabines contact information out on industrial talks have been your fantastic. Thank you very much for joining industrial talk. Once again, we are broadcasting from distributech 22. And as you can tell by Sabine it is a, I don't know a collaborative environment that solving problems, excellent, excellent environment, please put this on your bucket list because you will not be disappointed to get to meet people like to be alright. Thank you. Once again, we will be right back.

21:03

You're listening to the industrial talk Podcast Network.

21:11

All right, once again, thank you very much for joining industrial talk, remember, go out to industrial talk.com And you need to connect with somebody and you will not be disappointed. This was an incredible conversation. And, and I mean, there's more there's so much activity happening within the utility, energy space. And it requires people like Sabine team seems to be able to navigate those waters trusted individuals to navigate those waters because it's important stuff. So go out to industrial talk.com. Remember, we were on site distributech 22. And we're going to have some more incredible conversations coming to you from this event. It again, put it on your bucket list, you will not be disappointed. Join us. We are creating this ecosystem, expanding ecosystem of leaders like you. So please reach out to me go to industrial talk.com You will not be disappointed. All right. Be bold, be brave, daring, greatly. Hanging out with people like Sabine team Siemens, be bold, be brave. They are greatly you know what you're going to do? Change the world. We're going to have another great conversation shortly. So stay tuned.

The post Sabine Erlinghagen: CEO Grid Software with Siemens appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to John Burton, CEO of UrsaLeo about “Using Digital Twins and IoT to Manage Decarbonization.”.  Get the answers to your “Digital Twin” questions along with John's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JOHN BURTON'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/john-g-burton/

Company LinkedIn: https://www.linkedin.com/company/ursaleo/

Company Website: https://ursaleo.com/

PODCAST VIDEO:

OTHER PODCASTS AND VIDEOS OF JOHN:

https://www.linkedin.com/posts/the-iot-podcast_38-lets-talk-digital-twins-john-burton-activity-6818117029095112704-F96-

https://www.iiot-world.com/industrial-iot/connected-industry/the-industrial-metaverse-is-coming-are-you-ready/

https://www.iiot-world.com/industrial-iot/connected-industry/3d-digital-twin-used-for-decarbonization-and-energy-management-optimization/

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

building, industrial, data, people, talking, sensors, decarbonization, world, work, consume, generating, iot, big, exists, industry, solutions, john burton, important, model, conversation

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,

00:21

and let's go. Alright, once again, thank you very much for joining industrial talk the number one industrial related podcast that celebrates industry heroes all around the world. Because you are bold, you are brave, yet daring greatly. You solve problems. You're changing lives, and you're changing the world as we speak. That's why this platform, this ecosystem of industrial professional is here just because you're cool. That's it. You're cool. All right, you know what we're going to be talking about in this particular podcast. Yeah, we're gonna be talking about digital twin. We're gonna be talking about how we manage decarbonization. The gentleman's name is John Burton. He is the CEO of Ursa Leo, and he is dropping some major insights into what we're talking about digital twins, let's get the correct one. Yeah.

01:18

You know, the technology is great. I mean, it's just, it's where do you go? What do you what do you focus on what's important to you and all of that stuff, it's, it's just a, it's just an intriguing time. Again, and and for me, I'm, I'm living a dream. I'm living on like a Discovery Channel dream, where I get to learn from the very best, and you get to learn with me because I'm not the sharpest tool in the shed. But I get to learn from the very best I can. It's like, it's like my own Smithsonian channel each and every day, my own discovery channel each and every day. All right, before we get into that conversation, to sponsors, I want you to put on your radar. If you have a radar, or whatever, you put them on your radar Armis that's AR m i s as well as AI dash, you go out to armas.com. Well go out to armas.com. Why not? Let's do that. And great website. But this is the you need an organization, a team like Armis, if you're venturing into the world of IoT, digital transformation, everything that's associated with industry for Dotto, you need a trusted partner when you start down that journey, because one of the conversations that you gotta have, you gotta have the fact that are you secure, are you protected against attacks. And if you're in these, if you're in this world of, you know, going down this IoT, you need Armis in your group, that's go out to armis.com. It's cool tech. There it is. Good, Tito, you're gonna like that, too. All right. The other one is AI Dash. Again, we're talking innovation, but we're talking innovation from the sky space. How can we, and what do we need to do to leverage satellites? To make our let's say vegetation management better to deploy the capital at the right time at the right location? What about what about all of the the sustainability type of questions? The the technology exists today? And it's, it's, it's available, right? It's, it's not out of reach? It's, it's not Buck Rogers stuff. It's today and it is now. Ai dash is a again, a trusted resource for you to just at least begin that conversation like, hey, what's, uh, can satellite do for me? That's right, AI dash go out. there.com. All right. All right. I've been talking a lot about ecosystems I've been talking about, and I think it's more so than ever, but given the challenges that are taking place out there in the world, whatever it is, it's pretty fluid, pretty dynamic. I like to say squiffy, because I don't know where it's going. But we still have to, we have to deliver we have to deliver solutions, we have to deliver solutions that solve problems, and and allow right our clients to succeed. That is paramount. And are you nimble enough to be able to take the situation that exists out there today, and be resilient, going forward. And I just challenge you in the fact that you need to be a part of an ecosystem. You might have solutions, but you need to be a part of this collaborative ecosystem because you need to continue to educate, right? You need to collaborate, you need to innovate, if you are truly having a desire to be quite resilient in your business, and you're going to have to do that. And I think the real focus is not not fluff, not not hype, but when real solutions to problems, real solutions that help your clients, your customers succeed. We all when you succeed, basically succeed, because we're all trying to solve problems. And the problems are coming at what I can suspect coming at us fast and furious, and it requires tremendous. I don't know, you got to be nimble, you got to be nimble. So just keep that in mind. You got to be a part. You know, industrial talk is a platform. And what we do at industrial talk is we create the podcasts, we support, events, visit virtual events, conferences, we do it all because we want you to get the most out of whatever your engagements, period. That's important. It's important to you. Alright. John Burton. Ursa Leo is the, the company, you got to their website, that's pretty cool, doggone website, I, it's like buying wine. Right? If your website's cool, I'm going to stick around and is like, Hey, I'm gonna buy that wine because the label looks great. It might not taste good. But I'm telling you right now, they've got a good

06:19

website. Very cool, very compelling value proposition. And they deliver. Unlike cheap wine. These folks deliver John Burton, and he's dropping some truth bombs. He is going to be talking about digital twin and decarbonization. Enjoy. John, welcome to industrial talk. Thank you very much for finding time in your busy schedule. And I'm looking forward to this conversation because I don't have a clue about the carbonization. So come along with me, you listeners, John knows. All right. So before we get into that conversation, give us a little background, who you are, why you're such an incredible professional. Didn't get it? Yeah.

07:05

So yeah, I grew up, born in the UK grew up in the UK, moved to California about 20 years ago, and living in San Francisco now for about 10, I spent most of my career in the hardware business, so messing around with semiconductors. And that's how I've got into this whole industry, 4.0, industrial IoT, whatever we want to call it where, you know, the last 1015 years, people have been adding sensors to pieces of equipment, and then gathering that data and doing things to make decisions and act on that data. So I've been in that world since probably around the turn of the century around 2000s. And then about

07:42

four, trust me, I'm thinking to myself, but come on 1900s

07:50

we realize we worked through the turn of the century. And then a few years ago, for four and a half years ago, I got together with a friend of mine who was ex Apple computers and Stitcher. She'd done a 10 year stint at Apple said, Look, you know, this whole world of Industrial Computing data gathering needs needs to be do what Apple did to the consumer market. We've got it, we've got to make it so it's easy to use, it looks nice people can actually act on the data. It's too abstract. It's too hard to do stuff with and that that was really the the guiding principle behind the company what we started, and we've followed through with that UI, user interface user experience. It's just everything to us. And yeah,

08:31

I love that. And I agree with you 100% If you make the the solution, a pain in the butt to try to use and to understand and to gather the information you need to make tactical decision, whatever it might be, you know, moving that ball forward, because I know for me, I'll drop off fast, I'll be lazy, and then I'll be pissing moaning about your, your solution. So yeah, I'm all about. Speaking of Apple, Tim, Tim Coby. He worked there, he

08:59

designed all of the Apple stores, and he agrees with you 100% Return on experience. So he's driven by the fact that, hey, it's got to be a positive experience. It's got to have something Yeah, right. Yeah, people just won't use it. Otherwise, I think something like 40% of IoT installations, industrial IoT installations just don't work out. They do just get abandoned. It's probably is somewhere. I think that's yeah, a user experiences big part of the problem. You've got to train people and train people and train people and they still hate it when the project isn't going forward.

09:31

It isn't. And I've been in those conference rooms where people are talking about how they don't like it. And they don't understand the value. But I think fundamentally, I think there was a hype. There was this huge hype, and it makes sense don't get me wrong, John, it makes sense that if I can gather information, important data, a gazillion data points on an asset Yeah, I'm I know that there's some you know, golden that there, you know, data, but it really requires people like you and your company to be able to sort of pull that out and make it easy for me to know just be able to look into it. Okay, let's talk a little bit about decarbonization, because we're talking about digital twin. We're talking about IoT. We're talking about decarbonization. And quite frankly, can you draw the link between how this IoT, this digital twin and decarbonization are linked? Because I don't?

10:25

Sure, so. So first of all, what is decarbonization? It's kind of a buzzy word that's being used, or the energy that Buildings consume mean other things as well. But the one we're focused on is buildings. So buildings take about 40% of the world's energy usage.

10:41

Whoa, really 40% buildings. Yep. That's a staggering stat. Yeah,

10:49

no, it's it's so think about it. I mean, every building, every buildings cools, every buildings got lights in it. Yeah. and the European Union has legislated that all buildings must be net zero. By 2030. netzero means they generate as much power as they use. British government's done the same about 20 US states have done the same. Every university you you go and talk to has a sustainability decarbonization program, every corporation you large corporation you talk to same thing. So it's, you know, if you look at the climate change and the low hanging fruit, the two that you can probably do something about pretty quickly, building energy usage. And then the other one is methane emissions in oil and gas and other industries. But building decarbonization is a really big one.

11:35

And I'm gonna have to sort of digress or pivot or go off on a tangent real quick. So let's take a building. And again, I, I want to low. So we take a building, how the heck do you create a building that's net? Zero, right one, to be able to say, Hey, I consume one kilowatt over here. And then, you know, I produce one kit, whatever, whatever that metric is, how do you how do you accomplish that I fail.

12:07

So it's a whole bunch of different things. I mean, it's generating power, so photoelectric panels on the on the roof, which can generate a lot of power. It's sufficiency. So making sure the building is well insulated, so it uses you know, less heat less cooling, turning stuff off when there's nobody around. So you know, you walk downtown, you still see every building lit up like a Christmas tree all night. Why? Why is every light in an office building all the time? Because it's important? Yeah, not really. So sensing when people have moved come into a room and when they leave a room, so you can actually turn the lights on and off automatically, people aren't around. Efficient, H fax he efficient, cooling, efficient heating. So instead of using gas boilers start using heat exchangers using some of the excess energy to to, to, you know, instead of just pushing heat outside the building with an H fac, use that heat to do something like heat water. efficient building materials, it's there's a lot of different things, we focus mostly on showing off how the power is being generated and consumed or batteries are another one. So yeah, batteries. Yeah, I was just gonna say I put, put a big battery in the edge generates power all day, you store some of that power, and all night you use the battery to power the building.

13:24

So the question I have, it might be somewhat provocative. If we're already consuming 40% and 40% of our our consumption is our buildings. That means there's a lot of buildings out there and I'll I'll categorize them as Brownfield. How do you how do you take a an existing building and try to make it netzero? That that is a big, big ass? That's a big lift, isn't it? Yeah, yeah, it's

13:47

a lot harder. Obviously, if you if you don't get to build the thing with the right materials, but it's still stuff you can do. You can still put put, you know, put solar panels on your roof. You can put a battery in, you can make you can get the old H back out and put a more efficient H back in you can change the water heater. definitely harder. But

14:04

yeah. Will you be able to get to that net zero, even with these maybe? No, of course, it's you know, there's a scale there. Right? Some are just a little bit more energy efficient they might have been in than others. Is there just a way of is there some flexibility in that?

14:21

So I think you can you certainly see flexibility when you're talking about large residential installations, you know, you've got a development, that's 10,000 houses, some of those are going to be using energy, some are going to be generating energy and you can probably add all the energies together and say, here's, here's the total number. It's going to be tough for some buildings, but government's gonna start finding you EU is just going to tell you, I'm sorry, your building is still using energy. You know, here's a $10,000 fine so there's a big there's gonna be a big incentive to make it happen.

14:54

Yeah, hell yeah. But it would make would make my butt puckers the fact that because I'm getting fired, I'm trying to do everything I can, I've got a lot of capital outlay, I've got a lot of work that needs to be done, I've got a lot of disruption that needs to happen. I've got, you know, added up. They're just going to be some buildings that you're just going to sort of mothball and say, I can't do it, I'm out of here, I can't do it.

15:19

Is that cheaper than sticking a bunch, let me put solar panels on the roof and then put a bunch around the building, I mean, put them in every, you know, green space you've got and just keep doing that until you've generating enough power to run the building is going to be cheaper than mothballing of the building.

15:35

Well go with it. Okay. So then then what I would think is that that the cost of these solutions for existing assets, existing buildings, existing manufacturing, whatever it might be, whatever the driver is, we've got to drive down those cost too, right? If I'm going to deploy some solar battery tack or, or pop in some IoT, whatever it might be to achieve that. We can't expect businesses to say, All right, you got to you got to be net zero, but it's gonna cost you a gazillion dollars. Yeah, well, solar panel

16:10

keeps dropping and dropping and dropping, pretty pretty much the the cheapest form of energy generation at this point, you can stick a wind turbine on the roof. I mean, that's getting pretty expensive as well. So I think it's just, it's a mix of technologies. You know, I mean, I talked to construction companies a lot, and they're all going down, you know, the path of building these buildings. First one in Pittsburgh was done by a construction company I worked with a lot of, you know, they now putting together buildings are planned to consume no energy when they're designed.

16:41

So it'll have pretty cool bad you got a man, that's a hell of a statement. If it's a, there's a big building, whatever it might be. It's a big building. It's like a

16:49

community central zoning, but it was, it wasn't that huge, but it's still, they wanted to make it very green from day one. And they, they, you know, they, they designed it to use no energy.

17:00

But it's still pretty cool. I mean, here's, here's how I look at it. It looks like it's a, you've got your, for lack of your your test case, right here, your bench model, and you've just scaled it up. And now it's even bigger. And and I'm fascinated by the level of engineering that exists in order that you know, they're going to have to walk in. And I would imagine, Ursula, does Ursula do the sort of like, hey, contactors, Elio, and then we're gonna walk through your building, and we're gonna help you become more efficient, right? Yeah, so

17:32

So what we do is we show them the data in a very visual way. And the reason they want to do that, rather than just looking at a bunch of numbers on a spreadsheet, is because you've now got institutional investors coming in and giving money to universities, for example, specifically to do netzero, decarbonization projects. So once you do one of those, you got to show the investor, you design the building, you built the building, and it doesn't actually use any energy. What we do is we give you a very, very visual way of showing that investor or showing whoever's interested in advocate

18:05

that, that's great. It's one thing for me to say, Yep, I don't consume any energy. And then it's another thing to say, alright, prove it. Because that's that, that that that is needed. And it has to be a reliable source of proving that you are netzero or whatever. Can you can you be upside down in that? Can you start wielding power? Like, okay, we consume one, but we're sending back 1.5?

18:30

Yeah, you got me, especially in Europe, you see people who are buying and selling from the grid. So the, you know, they're connected to the grid, but they're generating a bunch of energy. They're storing some of that energy in batteries, and they're selling access

18:41

back in June. That's a hell of a conversation to have with a utility space, because the utilities have to manage the fact that there's this power out there, and I've got, it's coming online, and I've got to match my

18:51

supply. And you mentioned she's become big batteries effectively.

18:55

What was that

18:57

you should have just become big batteries.

18:59

It's true. It's changed quite a bit since I was there. I'll tell you that much. And I definitely way above my paygrade to be able to understand how to how to manage that. But but so just for the listeners out there, right, you the problem statement that we were looking at is you got digital twin, right IoT, and then we got, of course, decarbonization. How does something like a digital twin solution helped me with my decarbonization. Again,

19:28

it's all about visualizing the data. So you know, you think about a big building, you've got hundreds of power sensors, you got also got environmental humidity, temperature sensors. That data can just be displayed on a traditional dashboard, but there's a lot of it. So you know, you end up with, you know, no, no dashboards good for more than about 10 data points. So you've got 1000 1000 sensors in your building. You got it. You got 100 screens to get through to see what's going on. That's an awful lot of flipping from screen to screen screen. If you build it A digital twin, which in our case is a 3d computer model of the entire building, we just take that from the architect, the architect gives us CAD files and we turn them into a model, we can literally put that data all over the building, and you know exactly where it is. And it's becomes, I'm just gonna look at floor seven, and I can see all the data points on floor seven. So it comes, it's just a great way to visualize what's actually happening in your building. And allow people to navigate and allow them to show off. So again, University is a big one for us. And it's theirs, their students are really interested in climate change. They're teaching sustainability classes, so they having very visual things they can show to that class or the class can get involved in. It's just a better way of serving up the data if I started talking to somebody it so it's a nice to have I go, Yeah, I mean, PowerPoints are nice to have. I don't put PowerPoints up, we just have writing on them, because it pulls people to death. I put images, we all put images on PowerPoints, the reason I do that is because human beings are incredibly visual animals. And they if they see data in a in a boring format, it doesn't means less than if they set a really interesting format. They absorb the information much more much easier.

21:11

And what I do like about what you're talking about is that I me, my learning curve, I would imagine is not that steep. It may be an old, old way of saying, Okay, I gotta go dive into this data and look at this spreadsheet and look at these tables and whatever might be trying to find those nuggets, I theoretically, I guess, take that digital twin and say, what's happened on floor seven? And I can visually go there, right? Oh, look at that. We've never we've never given a training class to anybody see, see? You know,

21:44

I said, I never wrote I never read an instruction manual for my iPhone. I've never given a training class on it.

21:49

That's brilliant. That is that that's one of those, you know, and we've all been there. I know, listeners, you've been out there, you've been a part of a demonstration of a system that's out there. And then you're thinking to yourself, Oh, my God, how the hell am I going to navigate this? And what? And then somebody is going to come up to me and says, All right, it's got I need the you know, whatever the data on this particular asset, go find it. Oh, my God.

22:15

Yeah, or socket. 17964 is using too much power. Okay, that's useful information. But it's let me pull up the architectural plans and start looking for socket. 17964.

22:26

Yeah, yeah, I see. And I think that that whole model of what you you mentioned, I think that that's a real clever way of success. Because I think that that I don't think people in general, and it's not a, it's not meant to be a negative by any means. But I think that we have many things that we're trying to consume on a daily basis. And if I can make the consumption of something easier, I'm gonna do it. I'm gonna, I'm gonna Okay, I'll do it. But if it's harder, no, I'm gonna always gravitate to that little easier side, right? Yeah. Yeah. So it's a visualization of data is it is underappreciated in the industrial world, especially,

23:04

I think Apple genuinely did make it in the consumer world. I was staying at somebody's house the other day, and I was, I was trying to use their TV. I'm a technical guy. I was an hour trying to figure out how to turn on the TV and select a spin home channel. The control had 100 buttons on it.

23:26

I break out in a cold sweat. Yeah.

23:29

1997 of those buttons on the average TV remote and never used.

23:33

It's true. I remember we were staying at a Airbnb, the same thing. You see a couple of boxes underneath the screen. Then you see a couple of remotes and you're just at right off the bat you've got it sure would like to be able to watch something. Yeah.

23:47

That was Apple Genius. Yeah, my Apple TV remote has got one button on it, I think or three buttons on it or something like that. Hey,

23:53

speaking of Apple TV. Have you been watching TED last? Oh,

23:55

I did watch the whole thing. I finished it in about about three weeks, and I got to meet some of those pretty good and that's

24:01

yeah, that is that's, that's binge watching. We're all into it. We're getting ready to finish up Season Two. Oh, that's good.

24:08

I will tell you what happens. No doubt

24:12

is the it's a great it's a great show looks really

24:15

good. It's a great concept. We'll take an American football coach and drop them in into a soccer club in the UK and it's just a great way of looking at the two cultures and yes, how they interact.

24:25

Yes. Well, one of the bucket lists I had back onto that. Bristol Rovers are my team is my team.

24:32

My God, how did you pick? pretty obscure?

24:36

It is isn't it? I had a terminal in Bristol. And the terminal manager says hey, let's go to Bristol gate. Okay, I go to briskly and apparently apparently, you're supposed to love the team that you first you know, you get to know

24:50

yeah the way you move you move to a new city you change you change soccer team, you change football teams and

24:56

I'm getting in the right one. Yeah,

24:58

I read rugby is a little because there's less regional rugby clubs, and they're also clubs, but so yeah, I gotta tell you, anyway, Hey,

25:05

what are the roadblocks? Yeah, you're you're chirping, you're great. You're wonderful. I get it. It's important. All that fun stuff. What are the roadblocks here? What are we talking about? Wow.

25:14

So what do we run into? Probably the one we run into with older buildings, as they don't have three dimensional CAD. The building was designed, but it's just a bunch of floor plans. That's much harder for us to work with. And it's not impossible, but it's much harder. So buildings less than less than 15 years old, are gonna be a lot easier for us. Otherwise, we'd have to get an architect to take the floor plans and turn them into 3d CAD.

25:40

Could you do that? I mean, if it's if it's an older look, we had, yeah, we

25:45

have done that. Yeah, you got it. Yeah. We've done it a couple of times, it's not ideal. People don't understand how to get sensors into buildings into reps, especially retrofitting sensors, and how you gather the data from lots of different sensors. So there's a little bit of an educational piece there. We don't do that. But we can tell people how to do it.

26:07

See, an interesting part is like you're asking a Facility Manager or whatever, I don't know who that the head, she's saying, you're going to have to put these sensors in? Well, why? Well, these sensors are going to be able to tell you what, what's going on? Who, who's gonna do it for me, then it's at that level, it's like, what do you what are you talking about? No, digital twin, and we're gonna make it you're gonna do this. And you're like, What? What? Yeah, an electrician

26:33

can install this stuff. They just need to know what to install and how to install it. And then yeah, you basically have to have a PC somewhere in the building an industrial PC that gathers all that data and sends it up to us. It's not hard. I mean, it's, you know, the software that all I can give you download some software off of a website, stored on an industrial PC, connect all your senses to that PC, you're done. So, but it's not, it's not knowledge that's commonly out there.

27:00

Yeah. So let's say I make that decision. And I'm going to be dumping some devices out there, I've picked, you know, let's say I incrementally approach my my journey here, and I h back here, and this that and I picked the big ones, right? But how quickly once I get those devices out there, how quickly can I just sort of flip boom, get that information into sort of that digital twin environment? So if you give us CAD of your building, so we got that got that and it's good quality CAD, which if you know any decent architectural firms going to generate good quality CAD, yeah, probably a week 10 days for a day or two. Yeah, firsthand, back and model

27:39

the time consuming pieces then sort of mapping where the sensors are on onto the model, ideally really modern buildings. That's what that was designed by the architects. Yeah, that's all built into the architectural drawings. If it isn't, then yeah, we've got to know where to put the sensor readings. Yeah, makes sense. But so that's probably the most time consuming piece you could have this thing up and running and see that's

28:01

that's thank you for not saying 18 months because apparently every projects 18 months this is

28:07

this is a little bit of wiring it's no more difficult than installing a light bulb it's an industrial PC and then us creating the model and so the most time consuming pieces were is this sensory thing you're sending me where in the building is that? So that's that's the trickiest thing I can put my

28:25

arms around that Alright. We got to wrap it up. We've We've digressed we burn up through time on some some football European by the way, that was a great experience up why not even at that level Bristol Rovers go

28:40

vaguely where the Bristol Rovers exists.

28:44

You know, it was a cold rainy day. Yeah, it was.

28:47

It's a winter sport. In Bristol, it probably almost all rains every day. Pretty much did. It was awful. Alright, how

28:53

do people get a hold of their saying, Hey, I gotta get a hold of John, because that's a, I need help. I need a conversation with somebody I trust.

29:02

Our website www.chesterlaw.com info@versilia.com works if you wanted to send us an email.

29:11

That is you are sale. Oh, I'm going to have all that information out on industrial talk. So if you say that I can't get a hold of John, you're you're not telling them that it's a pretty rememberable name. That's why we picked it short. You can actually yeah, if you're on video, you see it right there. That's a like that's your house and you have your logo there.

29:32

It's not my house. It is my house.

29:37

Very good. All right. Hey, John, thank you very much for being on your podcast. That was great.

29:42

I appreciate it. Really fun chat, too.

29:43

All right, listeners. We're gonna once again wrap it up on this side. Share something up on the Ursa Leo and we're gonna, we're gonna make sure that you get all the contact information you need. So stay tuned.

29:53

You're listening to the industrial talk Podcast Network.

30:04

Again, thank you very much for John Burton, with Ursa Leo, being on the industrials talk podcast, technology and innovation being led by companies like Ursula Leo, big time important to your business, and the resiliency of that business, especially in these times of uncertainty. I don't even know. But I know that technology and innovation are going to be your friend going forward. So you know, pick out trusted people like John and and personally, definitely an important company to sort of engage with and have a conversation or Alright, industrial talk, platform of industrial leaders, trying to solve problems creating and collaborating to solve these problems. That's what this platform is all about. You need to get engaged, you need to get involved. Reach out to me asked me how that can happen, and we can definitely have a wonderful conversation. All right. I always say people, be brave, dare greatly hang out with people like John, when you're going to change the world. Thank you very much for joining industrial talk and we're going to have another great conversation. Sure.

The post John Burton with UrsaLeo appeared first on Industrial Talk.