On this week's Industrial Talk we're talking to Brent Duersch, Managing Director with EY and Nottingham Spirk about “Wave Space and Delivering Innovation to Solve Real Challenges”.  Get the answers to your “Innovation” questions along with Brent's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRENT DUERSCH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/bduersch/

Company LinkedIn: https://www.linkedin.com/company/ernstandyoung/

Company Website: https://www.ey.com/en_gl

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

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TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, product, innovation, ey, talk, bentonville, people, cleveland, space, wave, problems, brent, collaborate, world, create, workshops, work, innovation hub, hub, real

00:00

On this episode of industrial talk, we are broadcasting live. Yes, live from Nottingham spark in Cleveland, Ohio. I'm telling you, you got to put that location on your bucket list for a visit. incredible innovation out there. We're talking to Brett with Ernst and Young. So let's get cracking

00:22

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's

00:39

write once again, welcome to industrial talk. This is a platform that celebrates you industrial heroes all around the world and the universe. I don't think I'm overselling that. We celebrate you because you are bold. You are brave. You dare greatly. You're changing lives and you are changing the world each and every day. Why not celebrate you? Because you aren't that spectacular. Alright. In the hot seat. We have a gentleman by the name of Brent, how do you say your last name again? Oh, it's dirt. Jewish. You know, it's right because I have to. He's, he's my sidekick for this particular conversation. We're going to be talking. First is Young's wave space here at Nottingham. Seberg. And you say to yourself, Scott, I don't know Matt Nottingham, sir. You need to know Nottingham. Sperg. Okay, let's get cracking. Brad, how you doing?

01:27

Hey, I'm doing great today.

01:28

Do you ever pinch yourself because you work here, this Nottingham square he just sort of pinch yourself.

01:33

I just wake up in the morning. And I'm like, I cannot believe this space. Yes, I know. I have that same discussion with my wife every morning. Or like, every day when I get home. I'm like, You know what? I get paid to do this. This is the best. This is the best job ever.

01:51

And I have to say, you know you do you do you go to the store and say yep, yeah, uh huh. Oh, yep. And then your wife says, I'm tired of having this conversation. Oh, yeah,

02:00

I know. I know. I did that the other day, walking up and down the aisles. And I was like, just like, Hey, I recognize that mouthwash bottle. Right. And, you know, I'm getting that that, like, pick up the bread. It's like, does it matter? No, no, this is the coolest mouthwash bottle ever. Like let me tell you about how it works. Right?

02:19

Don't bring me to a party. Alright, for the listeners out there. Give us a little background on who Brent is.

02:25

Yeah, sure. So so I'm with Ernst and Young. I'm

02:29

okay. How do we how do we simplify? Can I just say Ian,

02:33

why how you can just say EY you don't

02:36

have to ampersand in there. Yeah. Okay. Ey.

02:39

Yes. So yes, I'm with you. I'm a managing director here at the the EY Nottingham spark innovation hub has been with the firm for basically two months now. So so new. Yep. New to the firm. Yeah, to Cleveland, just, you know, new new to all things here. But, but basically my background, I grew up in Cincinnati. So this is the the homecoming to Ohio here. spent 20 years at Procter and Gamble, did some product innovation work for them and a fair amount of emerging technology work. So over the course of 20 years, you can imagine what's emerging technology at one point gets pretty mundane and boring later, right. So I've seen a little bit everything come and go over the years. And then really was us ready for something new from a personal and professional standpoint. And my wife and I packed it up. We moved out to Bentonville, Arkansas, and a few years working with Walmart. So

03:34

So, oh, what's the population of Bentonville?

03:37

You know, it's it's a Bentonville proper. I think it's about 25 30,000 but the metro area. I mean, if you take all of the towns Rogers Fayetteville where the university is, I mean, it's creeping up to I think that the the latest census numbers it was up over 100,000 There you go. Yeah. Okay.

03:58

I just never, never knew it. Yeah,

04:01

no, it's a it's a big area. It's a growing area. It's an interesting area because a lot of people move there and don't want to leave because the food scene is great art scene is great outdoor scene wherever know that you wouldn't have guessed. Oh, but it's, it's a fantasy. It's a fantastic place to live. So,

04:19

okay, do your bucket list. I'm gonna put that on. Bentonville

04:22

go to Bentonville? You know, it's not Cleveland. Cool, but it's, it's cool.

04:26

Yes. It's not Cleveland. Cool. Because it's cool here. And it's cool.

04:32

I know. But we got the best. I mean, think about this is mid November in Cleveland and we're sitting out on a patio it's 60 degrees.

04:41

Yeah, and if you're if you're looking at the video that the trees are beautiful it come on. See, I'm looking at that. Check that out. It's picturesque looks great. Look at that. Yeah, that's fantastic. And you're not and we're here, right? Fire in front of us.

04:56

Yeah, go not bad at all. But yeah, so but yeah, like I said, Just a couple months ago, moved back to Cleveland started with EY. And you know, basically I'm in residence here at the, the Innovation Hub, you know, five days a week, and it's it's the it's the coolest place

05:13

to hitch me. Yeah, I was all geeky. When I come walking through and I see the big dome. I'm going oh my gosh, that's big. It's big.

05:23

Oh, yeah, man. It's, it's, it's I get to work simultaneously in a temple and a garage. Like,

05:30

this is like a concert. It's sort of funny, because it's like, this is Quonset hut. Like, but it's, it's got mad tech everywhere.

05:37

It does. Oh, yeah, absolutely.

05:40

You got to put this on. Alright, let's talk a little bit about that. Now. Ey is here. You've got that relationship with Nottingham spark or an S. And you see the the necessity this is this is important that we start to develop these innovations. And and you're walking around and you're looking at all the innovations. Why is it important for EY to be here.

06:03

So it's, I think there's a couple different pieces one, UI has a lot of experience in creating digital solutions. And if you look at the evolution of product, and particularly, you know, the the evolution of trying to put services, to wrap services around products, you have the ability to to create a connected product, right, embed the right sensors in it, get the data off the sensors make sense of the data coming off of those sensors, that's really important these days, is a is a manufacturer who really, really wants to understand what the customer experience is, that really wants to understand what's going on out in the field. You know, connected connected products really is a you know, a key area to invest in. So the partnership between Nottingham Seberg, who has a just an amazing track record,

06:58

the stat card is stupid, good. Oh, I

07:01

know. Yeah. 1313 150, some tap 190 5%

07:04

all commercial, it's like, yeah, got it. Yeah, you're hitting home runs every time you step up to the plate,

07:11

I mean, just just crazy numbers. Right. But But, but part of that is it comes from, you know, a very disciplined, you know, innovation processes, vertical innovation, right. And, and being extremely customer centric, right. And it really, really understanding what the what the consumer wants, what the shopper wants. So So you you take that expertise, right, and how to create a product. That's that's just that, you know, the word, the word that I want to use is irresistible. Right? That yeah, customers can't wait to buy that, that shoppers can't wait to purchase. And you combine that with some of the with the digital know how of v y to say not only how can we can we, you know, embed sensors, embed connectivity in that project product, connect it, to collect data off of it, use that data to improve the product and the customer experience? But even like, how could we create? How could we manufacture that product? Right, taking advantage of the latest tech, you know, the latest advanced manufacturing technology we have to offer? It makes for a great a great partnership, because our I think our capabilities mesh very well. So it's in talking

08:27

to John and I and and he's been there celebrating 50 years. Yeah, phenomenal success, great. But then there's this infusion of this digital world, into their, their world, and they're able to say, oh my gosh, we can take, you know, our past and digitize, we can do it. And it just never stops.

08:49

No, there's no end to it. And that's what makes it exciting, right is is the, the amount of value you can get by by taking a project or a product and adding some sort of a digital component. Right. Yeah, I mean, first of all, it's like if it if it doesn't create value for the customer, right? It's gone. But that's, that's part of the beauty here. That's part of the story here. Right? Is that that the products that are getting created here do delight customers and consumers clearly right? There's no doubt there. But but but but being able to add that digital layer, right that to get the sensors to be able to put the data to use to create a, you know, some sort of an app experience, right? Um, can you I like to say it's a multiplier effect on the value that that a product can deliver. And so I think there's a there's massive amounts of potential here.

09:47

So here's my goal. You can take this before John and team. Refrigerator I want some I want some, I want some digital transformation. stuff on my refrigerator that notifies that maintenance person to come fix my refrigerator before it fails. That's what I want. On the consumer,

10:10

this is totally doable. totally doable, is if you think about some of the some of the products we've seen today, right? And and, you know, what's possible with being able to get alerts off of machines and of how they're, they're really, really performing. Right and and to apply artificial intelligence or machine learning to it to start to predict when it's going to break. This is entirely possible. This is not, you know, this is not the stuff of dreams anymore. It's pretty cool. Yeah. So it's like, it's like, there's no reason we can't do that with your fridge. Right? There's probably no reason we can't get your fridge to, you know, automatically replenish what you're taking

10:50

my AC every part. I don't want to have to think about and wake up and say, am I refrigerators warm? What is going on? And I don't want to have that conversation. I want to have that thinking I want it to happen naturally. It's

11:02

like it. Yeah, it's just saying the ideal state, you know, products products never break or they never surprise you when you when they break.

11:09

That's That's exactly right. Okay, so I'm wandering around. This is a great place it is Disney Land. That is real. Right? So I'm wandering around and I'm in this converted garage. And all I see out there is this this term wave space? Oh, yes. What is that

11:26

sockless? Yeah, sure. So, so wave space is a wise platform for for collaboration and the the ideas that we bring, not only individual clients, but groups of client clients together, really try to understand the the problems, the issues, the challenges that they're facing, and then guide them through a journey, you know, basically a facilitated journey of what looks like help, what looks like a, you know, a solution and really engage in that, that co creation co design process together. So, so wave space experience, right should not be about, you know, come here, and we're going to show, you know, like, lock you in a room and show you like, 1000s of consulting PowerPoints, right? It's, it's, we're gonna have a dialogue. Thank

12:14

you. Yeah,

12:15

thank you. Yeah, there will be no, there will be no slides with Chevron's here today. Right. So but that's part of his, like, let's, let's put together an experience that's really centered on the on the client and the problems they face and the opportunities that are ahead of them and, and work together on on how we can can solve those problems and bring it to life.

12:36

See, it's interesting, because I look up there and and and if you have a touchscreen, whatever computer, think of it 300 times larger and it's it's it's almost What's that? What's the there's a show out there that it's it's a Minority Report ish? Oh, yes. Yeah, I guarantee I'm gonna come back here five years, and it's gonna be what? They're actually doing it with air?

13:02

No, I, I hesitate to say this now. But some of the technology we have here was actually invented by the guys behind Minority Report there. Yeah, this is not You're not, you're not stretching the truth at all right. But to have a, you know, to to one of the things that was interesting during the past year and a half the past two years during the pandemic is it used to be you'd get people together for ideation sessions and workshops, and it was like, let's all we all gather around the marker board, right, and we'll get out 1000, post it notes, and we'll sketch and we'll draw, and we'll put the post it notes up and move them around and cluster them and group them and so on. And that process worked really well, when everybody is in person, right? But during the past year and a half, when you can't be in person, how do you maintain that same kind of experience in in a world where not everyone is is physically, you know, co located. So one of the beauties of waste space is having the right mix of the technology like the right physical technology in the space, like the big screens, the touch screens, right in the supporting software allows us to do ideation and sketching and concept development in a way that regardless of where people physically are, whether they're in in this wave space, whether in their in one of Eli's other 50 Wave spaces, because we got 50 other of these kinds of facilities around the world. Right, or whether they're, you know, frankly, sitting at home in front of their laptop, right, it levels the playing field and everyone can can have an equal, you know, a much more equal contribution to, you know, to helping to define the problem helping to solve the problems.

14:51

See what I do see is that that it's, it's intuitive, but it's still sort of sticking note ish and and With that sticky notice approach that collaborative feeling, okay, that I mean, there's a really a lot of benefits. But I think I like the fact that you can have these, these sort of breakout sessions, right? And then start bringing all the thinking together. Because the old way is somebody has to pull down the sticky notes. And oh, yeah, alright. You're the lucky one that gets to try to collaborate, pull all this together and make sense out of all these sticky notes. That's not a good job.

15:32

I don't know how many. I don't know how many years that was my job. That's what I'm thinking through in the back of my mind. Like, you know, that that was my thing. I

15:41

go, Brent.

15:42

Yeah, I remember, remember going to Beijing or going to Caracas to fill facil facilitate different types of workshops and sessions, right. And you get done. And it's like, you're loading piles of post it notes into your your suitcase to check and thinking like, wow, I really hope these don't get lost on the way back, right. Like, you know, someone customs is gonna open up your suitcase and be looking at it saying, like, why are you smuggling like, 4000? post it notes into the country? I was like, Well, you know,

16:13

that's what I do. You know, yeah, I smuggle post it notes. But it's

16:17

great to not have to worry about that. Right. It's like when we do sessions here, it's like, everything's captured electronically. It's, it's basically immediately available for share out.

16:27

See, and this is what's interesting. If that's the case, then the the energy that has been created through that collaborative activity is not lost, because you know, as well as I do after that number is like, yeah, man, we're running. They run on out and they go grab a bite to eat or something like that. And that's gone.

16:44

Yeah, the worst, the worst thing that happens, right, it's the valley of death that comes after a really a really great workshop, right? You bring people together, everyone gets the, you know, get some inspiration gets exposed to some some different stimuli. Right? And then you spend all day ideating. Right? It's, you know, at the end of the day, it's, you know, everybody puts their hands in, okay, now, Bray, right. And what you don't want is it to turn into the, you know, the five day void of like, okay, well, we all got together and talk about this stuff. Now. What do we do, right, but by the time you get the summary of the workshop, everyone forgot what you did. It's exactly correct.

17:21

But here, we're having some workshops at this particular moment. We've got people, they're talking about it, they're putting it up there, and they're going to see the real sort of the results of this activity. Today,

17:35

here. Yeah. And it's like the breakouts that we've got going on today. We're talking about it, what's, what are the issues around talent and workforce that that manufacturers are facing now? What's on what's on everybody's digital transformation and innovation agendas? I know, I'm throwing the buzzwords

17:55

don't worry about it, I got it, man. I can handle it. Bring them on.

17:58

But this is real. Right. So because we're in these breakouts, right. And, and, and everyone sort of sort of, you know, working through the these themes together. And and yeah, as the day closes, right, we'll we'll look across, you know, it'll be interesting to look across all of the groups, we haven't seen where the common themes, all right,

18:16

I gotta tell you, it's gonna be it's gonna be interesting. And for once, to use a sports analogy, this, this particular product waves Facebook, by the way, can I get a wave space?

18:26

You want a wave space?

18:27

I do. Everybody wants a wave space? Well, that's not an answer that I want my wave space anyway, they're gonna move the ball forward, you're going to take this energy of these people who are, they've got their own life, they've, they're doing their own thing, but you're going to be able to capture it, communicate it, and really prioritize what's impacting, in this particular case, Northeast Ohio. Now from a manufacturing perspective.

18:51

Absolutely, absolutely. And, you know, a big part of this is, you know, one make it real, right? We're talking about real, you know, real issues, like, even in the past two weeks. Yeah. Since the hub, open, the number of discussions I've had with with, you know, people passing through it around, like, the labor shortage, right, and how do we deal with getting the right talent to work in our plants and work in our facilities? Right, it's, it's, it's real, that's on everyone's minds, right. So so, you know, at least being able to get local leaders, business leaders together and have a real discussion and share ideas around, you know, what's what's working for you? What's working for you? It's, it's,

19:31

it's great. See, so, you know, we've talked about the bad stuff that's happened with the pandemic, okay, got it. No, and I got to talk about it. But the one thing that is really sort of positive is you brought up a good point, there is this need to collaborate, what's working for you what's working for, and being able to share that in a in a way that that can be received and help solve problems that people are dealing with? And so, I like that. I think that that's a powerful Positive than any we got something like this product that we're talking about here this wave space, right? I just I just love the fact that you are moving forward, you're providing solutions providing insights

20:11

when and you to me, you know, cool. Yeah, part of the success for today, right is if we close out today's session, right one of one of the things I always, you know, want to hear is when participants show, you know, stand up, and they say, this was today was a great start. And we want to figure out how to continue this dialogue. And that's, that's pretty cool. Yeah, it's a great thing. It's like, let's get everybody in the room. Get everyone talking. Make the connections. Yes, folks go home. Come back. Again. It's like, let's pick up where we left off.

20:43

So somebody's listening out there. I'm a manufacturer, I want to talk to Brent, how do I get a hold of you.

20:49

So check out he wired.com/innovation. Hub, and got a website, reach out to us there gladly talk to you about what we do at the hub, talk to you about the wave space experience all day long.

21:02

I'm telling you right now, if you're not engaged, if you're a manufacturer, and you're not engaged in this particular digital transformation is solving problems from a customer's perspective. You need to jump on the train. It is traveling fast, and you need to be a part of this conversation. Remember to educate, collaborate and innovate. That's what I'm all about. That's what this innovation, this hub is all about that education, collaboration. Definitely innovation. Be a part of it. Thank you very much, Brent, that was an incredible conversation. Absolutely. I'm castled.

21:34

That's why That's why we're here to dazzle you. Of course, I'm

21:38

easily dazzled because well, I always geek out on this stuff. Alright, listeners, we're gonna wrap it up on the other side. So fear not, we're gonna have it all. After this break. So stay tuned.

21:49

You're listening to the industrial talk Podcast Network.

21:59

I cannot express the gratitude, I had to be able to broadcast from Nottingham spur, and Ey, that whole location is just dripping with solutions to problems. It is an innovation hub that you if you're in manufacturing, if you're just in industry as a whole. You need to make that a part of your pilgrimage. If you go up to Cleveland, I'm telling you, man, I was dazzled. And well, I'm easily dazzled. But man that is like, that is 10 hard hat dazzle baby. I'm telling you right now, make it a point. All right. Remember, you need to be bold, brave and daring greatly. You need to collaborate, you need to innovate. And if you want to succeed if you want to be able to create that business of resilience, you need to interact with people like Brent EY, trusted individuals that can help you with that journey. Make it so because we need you out there. All right. We're going to have another great conversation right around the corner. So stay tuned.

The post Brent Duersch with EY and Nottingham Spirk appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about “Endpoint Solutions that Secure Legacy Systems and Systems with No Internet Connectivity”.  Get the answers to your “Industrial Cyber Security” questions along with Richard's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

PODCAST VIDEO:

Other Powerful Cyber Security Resources:

High-level and Endpoint Solutions PdF Download:  https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf

https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/

Fake Company, Real Threats: Logs From a Smart Factory Honeypot – Security News (trendmicro.com)

Lost in Translation: When Industrial Protocol Translation goes Wrong – Security News (trendmicro.com)

Unveiling the Hidden Risks of Industrial Automation Programming – Security News (trendmicro.com)

Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments – Security News (trendmicro.com)

https://resources.trendmicro.com/Smart-Factory-Success-Story.html

https://www.youtube.com/watch?v=mKJomr8HqdQ

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

trend micro, solution, network, product, industrial, richard, environment, reference architecture, system, cybersecurity, endpoint, podcast, listeners, protect, security, update, cloud, tx, machine, talk

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk. This is a continuation of our cybersecurity focus, our cybersecurity content training brought to you by those wonderful people at Trend Micro, they absolutely know what they are doing. And if you don't think that cybersecurity and managing those threats is not important, there was another ransomware event news out there. Let's get cracking. Yeah, again, this is much. And I think what I've seen in this particular conversation is one, if we can make the protection and of your systems that exist today, sort of seamless, painless, all of that good stuff better for you. Trend Micro is going down that road. Alright, this is number four in a series of, we're gonna have six now this is number four. And we had cybersecurity threats. gotta listen to that one. Absolutely great. And then podcast number two industrial businesses and technical challenges as you go through this digital transformation journey. A must cybersecurity best practices. So we're all saying there are threats. There are challenges. There are best practices, right? That's our series. Today, we're going to be talking about getting into the products, you just can't just have this conversation, you've got to have solutions. You've got to have concrete, doggone solutions to be able to secure your network, get work done, make it safe, do everything you possibly can and and prevent bad people getting into your your network. So what we're going to be talking about is endpoint products and solutions on this particular podcast. The next one after this, we're going to be talking about network products. Okay. And then hopefully, we'll get the CEO of Trend Micro talking about what that future looks like. What are the challenges that exist? What are the opportunities, it's bright, secure, all that good stuff. So on this one, Richard Kuh, again, going to be knocking out of the park going to be talking about endpoint solutions. And I'm telling you, man, this is cool stuff. They've got a great, great solution out there solutions with an S you can hear my ass in that one. All right, enjoy of this episode. Richard, welcome back to industrial talk. Now, listeners. This is podcast, and video number four. The other three, you have to you have to look into them, you have to find them. podcast number one, we talked about cyber security threats, challenges and risks. That is podcast number one, podcast number two included industrial business, and technical challenges for you businesses out there that are going down that digital transformation journey. The other number three was cybersecurity best practice, big time, go out to industrial talk att.com. And you will find great links into those standards for you as a company going down to that digital transformation. Now, what we're going to be covering on this particular podcast number four is industrial cybersecurity solutions that are provided by Trend Micro and I think what we're going to do for this one, so that if you're, if you're looking at the video, we're going to share some slides. If you're out there on podcast world, you're just going to have to find the video, but we're going to do the best we can to explain what the network looks like. And we're going to segregate it into two, one, an endpoint solution. And then the next podcast what we're going to do is we're going to talk about networking solutions. Richard, did I cover it right? Yeah, Scott. Looks like we're right on it. All right. All right. Let's, for the listeners out there. We've talked about a lot of cybersecurity stuff. We've talked about the market out there. We've talked about the environment. We've talked about pretty much everything that you could possibly make. Now we're sort of getting into the nitty gritty Richard, we're getting into the real, you know, hardware, the stuff that needs to be put into practice and in input on your network. Give us a little high level overview of the product lines and the solutions you have.

04:58

But Thanks, Scott, so much. I think over the last, you know, several podcasts, we talk about the risks, right, we talk about the challenge, and also we talk about some best practice. Now on this particular podcast, we're going to focus very much on some of the new, you know, industrial console cybersecurity for on trend, micro and TX one networks, right. And so, as you mentioned, we're going to cover in two section, one section is going to be about the endpoint. And then of course, the networking product. But specifically on a high level, you know, one of the things that I typically recommend to the customer and many of the partner is that, if you have a chance, right, go and look at the reference architecture for you know, from is a 99, or some people call it the Purdue reference architecture, right. And in that particular reference architecture, or, you know, basically, they organize a struct in such that you have an operational technology environment, and then you have an information technology environment and a VR cloud. So maybe if I can share, Skype absolutely makes it for me to share now. Yeah, absolutely. Right. So here is basically kind of our recommendation cybersecurity for industrial control environment. And this is kind of our defense in depth, you know, offering, right and as I mentioned, this is a high level flash reference architecture, I design I put it together. So on the left side is your typical reference architecture for ot environment, right. And as the, you know, Purdue model, as you can see, in there, you have different level, or you know, from starting from the level zero, level one, level three, to level three. And then of course, you have the connected world, or this is what we call a cloud, you know, environment. And so on the operational technology environment, you have the low level zero, this way, you have all the sensor, all the devices, right, and then the next level level one is to connect all your control networks, like your PLC your to your DCs system, right. And then next level two is kind of your supervisory network, right, this is where you see all the different, you know, Asian machines, the status system and stuff in that, right, and then that next level, our three, this is kind of your operational and your control, network environment. And typically, this is where you have all the, you know, your traditional universes, you know, up to date, latest, greatest, you know, Windows or Linux or, you know, VMware environment, right, and this guy very much happy to on that operational side. And so this is kind of how we see many organizations structure, their ot environment, and the on the right side is your traditional enterprise, you know, information technology, or IT infrastructure, but we're not going to talk about that. And then, of course, you know, last but not least, on the very top, you know, we talk about the connected world, or this is kind of your cloud environment, right. And if you are going through that transformation, and you're leveraging the different cloud, you know, the public cloud environment that you do want to secure those as well. So, this is going to be a high level on the very left side, right, these are additional, you know, I would say environment that we also typically recommend customer to protect, because you do have a lot of contractors coming in to your lab and perform kind of maintenance or updating, we want to make sure those those contractors are secure right. So on a very high level, this is kind of our reference architecture. Now, from a solution perspective,

08:57

let me let me let me let me on. So listeners, what we have is we have a slide and the slide has multiple levels and the various security that is necessary for those levels. I think that because we're going down the cloud that's important that is a part that is also a part of that digital transformation journey. And then of course, specially today you have a lot of contractors coming on, on on your network and and and that is very important to be able to protect your, your overall network. And that's why trend micros got a great product for you now. Richard, will I will the listeners be able to download this particular slide from industrial talk?

09:44

Yes, I think what we will do is I will share this couple of this live with us you can you know, make that available to the listener as well.

09:52

Good. Okay, proceed. Oh,

09:55

yeah. So as we discussed, right, you know, at the lowest level level, zero and level Want to read this is typically all the sensors and devices. And, you know, traditionally, I think it's very difficult, you know, to put any kind of security there, if it's already been developed and already put in place. However, if you are, you know, saying building this device, you know from the ground up, then there is offering out there right from Trend Micro where we provide a set of binary or security SDK that you can actually take this binary and bake right into your device itself, right. So this is the product, we call Trend Micro IoT security solution. And it's available there as well. And then as you move to level two, right, this is where all your PLC, or DCs system and your RTU, right, this is where you have different cables, from Trend Micro, you know, for example, you can have our hrps, right, and that can be set in front of your PLC, or DCs, make sure that all the traffic coming in out of the networks, you know, that device up, check is and make sure that it is not have any kind of bad things coming through or going out, right. So that's kind of the level two, or level one. And level two, you have, you know, all the difference scalar system or the HDMI machine. These are typically, you know, Windows seven or Windows XP, right, it's been around for who knows, in decades and haven't been update or Microsoft patches, right. And so, we do have a couple products here, you know, one of the product we recommend highly is a product called stellar protect, and this is a lockdown whitelisting solution. And we'll talk about a little bit more in some of the use case. And then of course, if you move to the color, the level three, right, this kind of your operational or your control center, right, where you're going to have probably your latest and greatest, you know, say operating system, everything from VMware to your, you know, let's say on premise environment, cloud on different version of Windows or Linux, and then you can you need to secure this right with many of the solution for Trend Micro, and we can talk about that as well. And then last but not least, your cloud infrastructure, right, you leveraging public cloud, like Microsoft Cloud, or you know, the AWS, you definitely want to secure those public cloud as well. And we have solution, and we can talk about that. So on a very high level, and these are the products that we're gonna get to talk a little bit more, or maybe last but not least, you can, we're going to mention about, you know, you have a lot of contractors will come in, right, and you know, they want to build, perform maintenance and update on some of these PLC system. So we have a product called portable security, right, they allow you to basically perform a scanner on the system, make sure they are in compliance first, before you allow them to actually connect to your network. So that's a product called portable security. But we can talk about a little bit more as we go into the next question. Excellent.

13:03

One question I do have is, given this given the situation, given this solution, this diagram, how does somebody like me keep current with all of the requirements, all of the protection that is needed? on an ongoing basis? Does Trend Micro make that easy? Or seamless? Or how does that work?

13:31

Yeah, so the 10 on the vertical you're coming from right, because, you know, soon vertical, they are air gapped, they are completely isolated networks, and they don't allow any type of connectivity into the cloud. So for example, you got maybe the power and energy right there, you know, typically don't connect to the internet in that kind of scenario, right, then you will have to designate right in a system that can be connected to internet and you are allowed to basically you know connect with that system and that system then be allowed to download the latest update in patches from Trend Micro and from there, we can update all the software that deploy within an organization. So that's one way to do it. In the air in an environment where you are you know fully connected the internet right for example, if you you know, connect it into the cloud or into the internet, they in that case, almost every single product that we have available today. Basically, every time you load the system or the program or the software, it will automatically check to make sure that you have the latest and greatest you know updating patches available and if it is not, you know up to date he will download and automatically update that for you. Right so it's really dependent on the type of customer You are the environment you add. are you connected internet or basically all Isolated or air gap, right? So there's different options we can provide. Love it, love it. Now

15:05

let's start let's venture into your endpoint solutions. Can you sort of give us a little rundown of what those are?

15:14

Yeah, so from an endpoint perspective, right, you know, we have, I would say, kind of three solution that we are making available today to our customer, right? The first solution is what we call our Apex one, this is just your traditional, you know, endpoint security solution that provide, basically, you know, you know, Ai, intelligent, you know, auditor intelligent, you know, scanning a lot, you know, basically, signatures as well as some rule base that we provide. And also, you know, that's kind of your traditional, you know, the endpoint security solution. And you can protect all your latest and greatest Windows environment, right. And so, that is another product we have called Apex one for your, you know, I was convinced, you know, a Windows environment. Now, if you are on a critical environment, you know, especially like a Hmm, machine, or skater system that are running, let's say, Windows seven, or Windows XP, right, and many of these systems probably have been around for decades, where and you haven't even have a chance to patch or update, or, you know, because Microsoft haven't provided any, you know, available patch today, then we have a product called stellar protect. And this is a lockdown whitelisting security solution that basically allow you to deploy into the host itself, and was installed that we basically do a query of all the files and application in that system. And then we calculate a hash and make sure that these are the, you know, approved file that only allowed to run that machine. And then we'll lock that system down. And then only those files or the application that you approved it to run on that machine are allowed to run anything else beyond right on that list, it will not allow it to run. So for example, if you have a ransomware, right, they try to compromise the machine. But because the father was on the approved list, right, and therefore he won't allow it to run so you can prevent or protect that machine from being compromised by malware. Right. So that doesn't, you know, you know, the auto product would castella protect, right. And then last but not least, that's a product which is a USB, or we call it a portable security, right? And portable security. It's a very simple on demand scanning solution that can address many use cases, right? What are the use case we talked about was contractor who bring the laptop, they want to do perform some kind of update or maintenance on your PLCs or this year. So you want to make sure that those systems are up to date and not being compromised, or it's clean before you allow it to connect to the PLC or to your networks. So that's one use case, a portable Security Console will allow you to perform a scanning on the system first, before allowed to connect to that environment. What are the use case on portable security is that if you have an air gapping environment, right, you have zero connectivity to the internet, but you still want to make sure that those machines are, you know, clean and in compliance and make sure they don't have any dirty files in the system. You can take that USB stick, right and you gajic go to, you know machine on that air gap environment. And you can perform a scan of the system to make sure that it is clean and its compliance is not dirty, right? And then it will allow you to be compliant. Right. So that's another use case that border security can can address right so and so, these are three endpoint security solution that you know is really purpose built for, you know, many of these industrial, you know, site, you know, environment is you know, especially for some of this old systems.

19:37

So what I hear Richard, what we have is sort of that the apex one is a more of a traditional type of protection product, right traditional, and then what you have and I know I've been out there in the field and you know it because you're listening to me, you have legacy systems out there that are just all the better around for decades, and you need a product to be able to provide protection for those systems as well. And that is stellar. Right? Did I get that? Right? still protect? Yes, stellar, protect. And then finally, and this is something I see all the time. And the problem is, is that I see contractors coming and going, I love that use case, they come and go, come and go plug in, they get on the network, they do whatever is necessary. And, and this is the first time, Richard that I've heard of a product that you could sit there and go, Hey, well, we want you to get on the network. But we've got to make sure that your, your product, your your computer is in compliance. So let's just do this real quick. The value or the benefit of that, and what I hear is like, if it comes back, and I like the fact that it could be green, yellow, or red. But if it comes back and let's say it's read, then you could do something about it. It's like, okay, Hey, you got a problem? Let's clean it up before you can get on the network. Did I solve? Did I sum that up? Right?

21:06

Yeah, it especially the last row we see, you know, infection, you know, every infection over and over again, because, you know, people, you know, tend not to understand that use case. So they allow people just, you know, anyone just to connected, you know, that way just to update the, you know, your sees, and, you know, I see that all the time, right? Oh, yeah.

21:31

time I got him. If I had a nickel every time that happened, I'd be a rich man. Because it just it they that that's what happens. They come running in, plug, boom, get online, do whatever is necessary. And it happens all the time. All right. Anything else that we need to cover with this particular conversation? What we have is endpoint solutions with Trend Micro TX one networks. Great stuff. We talked about, sort of that overall diagram of how you protect your network, which will have out there on industrial talk. That's great stuff. And then we have three products that are specific to endpoint. That is Apex one, Stella, Stella. Right. And then yeah, and then, of course, you've got that the, the the portable solution of that. Sort of like it's just a thumb drive. So that's those are the three products. That's correct. All right. So yeah, I'm listening to you. I'm listening to you right now. And I want to know more about this, I want to be able to dig deep, I want to be able to have links, I want to see stuff I want to I want to experience, do you have a specific website that we could go to, as a listener to find out more?

22:59

Yes, so Scott saw all this part and print product I just talked about, it's available at trend micro.com, right, or LR, TX one. networks, right. And you can go there, right, you can actually download the software, rather stellar protect, as well as the apex one. And you can start to basically play with the product. Now, specifically to the proper security, because it's a you know, hardware. So it will require us to you know, ship a physical device into your, you know, office for you to, you know, you know, do a proof of concept or play with the product. So, if you're interested on any other product, the software you can follow, but the hardware version, you have to basically contact us in a one make sure that it can't be sent out to you know, you to test or verify or play with it. And look at the way the product work. Beautiful. Now, listeners, we're gonna be talking in the next episode and next podcast, we're gonna be talking about Network Solutions, because we're just scratching the surface now, one last question.

24:15

This is fantastic stuff. Richard. Fantastic. How does it it just, it'll stay up to date. Now we'll get out. You have solved that challenge too. Right?

24:29

Yes, yes. As I mentioned right depending on you know, the type of customer and the environment you have you know, if you're you know, unless you're truly connected environment and you have connectivity to internet then yes, you know, we always provide the latest update and patch and you know, rules a signature necessary to address the latest you know, you know, threat you know, from out there and once you connect, we will automatically download and update you know, software and upon itself. You If you want to non connected environment, right is all your gap that you have to basically, you know, connect to a designated machine that allow you connectivities into the internet. And then from there, you can not download the updated patch in there perform the update to your network by yourself. And that requires a little bit more effort on the on the IT side, but you know, I think that it's always there. And you know, you have to do it.

25:27

Love the solutions. Love the conversation listeners. Again, don't worry, don't fret, it'll be out at industrial talk.com it'll be you'll be able to find it in a jet second, get it there's no, there's no excuse for not being properly protected. Because Trend Micro has done a great job at making it making it work. Richard again, you you've hit it out of the park, thank you very much for joining industrial Talk. Thank you, Scott. Again, listeners, we're gonna wrap it up on the other side. Remember, we're going to be talking about Network Solutions in our next episode. So stay tuned. You're listening to the industrial talk, Podcast Network.

26:19

All right, once again, please make a note that this is number four in a podcast series that we're really tackling cybersecurity, getting all the answers out there as much as we possibly can. This one, again, endpoint products. TX one, networks. Trend Micro. They're out there. important, important stuff. Now you say to yourself, Scott saw great chirpin it's out on video, all that good stuff. Yeah, it is. But you know what else is great? You're gonna have these diagrams to download from these podcasts just go out to industrial talk.com. We're going to have this particular diagram, which is pretty cool. And then in our next episode, where we're talking about network products, we're going to also have a deck of about 10 slides there. So Oh, excuse no excuse. You got the information out there. All right. Be bold, be brave, daring greatly. hang out with people like Richard, like team Trend Micro like team TX one, and you're going to change the world. All right, we're going to have number five in the cybersecurity right around the corner. So stay tuned.

The post Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Roger Bou, Technology Business Director with IoT Solutions World Congress and Fira Barcelona about “How IoT Solutions World Congress and its Members are Global Leaders in Innovation “.  Get the answers to your “Innovation” questions along with Roger's unique insight on the “How” on this Industrial Talk interview!

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Event LinkedIn IoT Solutions World Congress:  https://www.linkedin.com/company/iotswc/

Company Website: https://www.firabarcelona.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

industry, industrial internet consortium, roger, solutions, innovation, iot solutions, barcelona, people, congress, world, event, industrial, iot, mobile world congress, collaborate, listeners, focused, business, different industries, connected

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate you, the industrial professionals, the industrial heroes, the individuals in the companies that get it done, you are bold, you are brave, you dare greatly. You solve problems. You're changing the world. And as such, you're changing people's lives. That's why we celebrate you on this particular podcast. All right, in the hot seat, we have a gentleman by the name of Roger boo. Now Roger boo was broadcasting or interviewed all the way from Barcelona, because we were highlighting IoT solutions World Congress, the incredible then brought to you by Farah, Barcelona, and the industrial internet Consortium, and he was broadcasting from their World Congress that featured it was what Mobile World Congress, how about that? Let's get cracking. Yeah, we can do this, you know, we talked about in this particular conversation, because we're going to get into it real quick. We talked about the necessity to collaborate, but not just collaborate within your sphere, right? But collaborate externally, different businesses, different industries, to collaborate to solve problems, IoT solutions, World Congress, this particular event, is a great location. And I'm telling you right now, you're going to have it out there on industrial talk, comm all the information that you need. And you need to get engaged with these individuals, because they're all about the future. They're all about highlighting the innovation that is taking place within industry. It is a marvelous, their, their organization, and the people who are a part of that organization are passionate about innovation. So Roger was broadcasting, as you look out on the video was broadcasting specifically from the Mobile World Congress. And it was great to hear the voices in the activity in the background trying to get back to normal. And for me personally, it's an absolute honor to be associated with the IoT solutions World Congress, Farah, Barcelona, the industrial internet Consortium, they put on a fantastic, fantastic show. So here is Roger, and he is talking specifically about the strategic vision of what they're doing at fair Barcelona and IoT solutions. World Congress. Enjoy. Roger, welcome to the industrial talk podcast absolute honor that. All right, listeners, this is pretty cool. This is real time. This is live. This is happening at the Mobile World Congress in Barcelona, right this very moment. It is the 28th. It goes on till July 1, and we get the opportunity to have a conversation with Roger boob. And he is he's a big one. He's He's an IoT event director with Farah, Barcelona. How are you doing? Roger, thank you very much for joining us.

03:14

It's good. It's a pleasure to be here. Thank you very much for having me. Yeah, we're here in the Mobile World Congress. And it's been a great experience to be in banking business again.

03:27

Come on, you know, that's great deal. That's got to be feeling good. Because you guys were sort of, in that whole pandemic environment, you guys sort of had to shut down sort of figure out what to do. Where are you going? What's happening? And it's great. Absolutely. Great to see you at this event. And and sort of getting back to normal. Kudos to the fair of team. I love it. All right. Yeah. It's fun. Yeah, go ahead. I'm sorry, excuse me. Sorry, we're, he's in Spain, I'm in Louisiana, we're going to have a little bit of delay, so don't worry about it, listeners. So for the listeners out there, give us a little background on who Roger is.

04:12

Oh, I've been working in the events industry for the last 12 years. I am the founding director of the IoT solutions for commerce. We do this event in partnership with the different internet Consortium. And we've been growing these events since then, creating an environment for innovation and for innovation applied to each of the industries. And so it's a very creative, very international environment. And we have leading people on the industry ball so it's it's great to do that. I'm also in charge of the tech events in in Fira and the startup events. So yeah, been been busy and very happy to do

05:01

I'm telling you, it's a good busy. I like it. I like the fact that you are focused and team Farah, Barcelona, as well as the industrial internet Consortium, are focused on trying to get things back to normal. And I'm telling you right now, the conversations I've had Roger about innovation, especially over this period of this pandemic, period, have been just absolutely incredible. Because what you guys are doing is just leading that way is is true, blazing that trail of innovation. And that is really needed to create a business of resiliency. How long has IoT solutions World Congress been in? sort of been doing this?

05:44

Yeah, well, IoT solutions? Well, Congress started in 2015. So if you remember in our first revision, but then people talked about m to m. And there were some IoT events, just talking about the big possibility of things getting connected and the million of million of things connected. But we had a different position, because we wanted that to be real. So things get connected to solve some different problems. So we focused on how these connected things will solve industrial problems in different industries, like energy, like fuel ideas, like manufacturing, minutes, etc. And this is our starting point, when out, then there were no commercial model yet or business cases, because there was just innovation and experimentation on the IoT. And now our second division, we are very had some testbed and will have also commercial products that could be sold for companies. And since then, we've been growing. And now we have the next change the next important change for the future, because we've been working very hard in strategic plan for the growth for the next five years. And we are changing a little bit our strategic focus. So instead of focusing on content, and solutions for each of the vertical industries, for manufacturing, for healthcare, for energy, utilities, etc, we are focusing on solutions and content for each of the profiles. Because after studying our attendees, we found that what they really wanted is to have a dialogue between end user, as an industry and user, with their competitors, can also with other industries involved on the future, so that in the future, they see that innovation will not come just as a steal, as it used to be so I don't know, for instance, the energy. industry will innovate and innovation was competing against your competitor innovate something different that made you more productive and new competitor. In the future, what they see is that innovation will come from connecting different industries, for instance, automotive industry, the future of an automotive industry is not making the better agenda, their competitor, but connecting with entertainment platform, with road building, company, and with those companies that are building the autonomous car. So as the driver will not be driving, there's some platform that has to entertain him. And as the car will drive automatically, there are some road builders that are putting some sensors and edge computing in the road zero. So the important thing here is connect garage industry, all these people that are involved in the change of all the industries. And this is the new role for the IoT service. connector.

09:09

Yeah, see, and I think that that is an absolutely brilliant approach to this innovation. And, and what I always see is, is the necessity to collaborate. If you think that you're going to just sort of sit there in a silo and think that I'm going to come up with a solution alone, you're missing it, you're missing a completely it is a truly collaborative model bent on true solutions. True problem solving. What I like is how you're connecting different industries. I think that's brilliant. In any Here's the reason why. It's brilliant because I look at problems maybe a different way then maybe you do like in the case of energy right? There are so wait, there's so many ways of being able to bring us together in a collaborative but different industry. I think it's I think it's brilliant. Now, Roger, where do you see it going? Now you've changed your strategic approach. Where do you see you going with IoT solutions World Congress?

10:22

Yeah, we see that our focus keep the same. So we have to be the place where nobody, people need to design the future of each of the industries. But I see that there's a lot of growth to come. Because as we are as, after the pandemic, all the industries have skilled that detail is the way and that all the industries will be connecting faster than we expected. They need a place where to meet with colleagues and to meet with other people in the industry, where there's about dialogue between these end users about use cases, business cases, some things that have worked into that haven't work, and to learn, to experiment and to, to find new solutions for the new business models. So this is a place that we want them to me, we are working hard to bring high valuable content for these people. And we were expecting to have big growth for the next five years.

11:28

Well, it is a topic it is a focus on many, many businesses minds, if I if I had a nickel every time I spoke to somebody in manufacturing that is looking at how do we digitize? How do we venture into this digital transformation? One of the keys that I have to ask you is that what differentiates your organization and what you and IoT solutions World Congress and internet industrial internet Consortium, you have testbeds, this is not what I would say pie in the sky, you see it in action? Can you explain a little bit about why that is so important?

12:09

Yeah, this is blue. And it's very important and very important since the beginning. Because we want that, for us, it's important that people can touch the solution can understand the solution and can find a real application of this motion. So it's not just talking about an IoT platform that's very abstract, and can be used for everything. But talking about, I don't know how we have had different solutions for agriculture, for aquaculture. For binary, we had also for petrol refinery pro board that went into the tubes and clean them. And we've had different solutions in the investment area. And I've helped people from the industry to understand and to have a clear vision on how this can be applied in a real solution. And it's also most of the attendees also tell us that it's very interesting for them, for innovators, to have solutions, to be able to see solutions not only from your industry, but from other industries, because you can see different approach or different solutions that can also be applied to your industry.

13:21

Again, brilliant, I think that especially today, I think in in light of the pandemic, the necessity to collaborate and collaborate with innovative things, thinkers that are involved with IoT solutions World Congress is I mean, you get a better picture, you get a better picture of what's taking place. The question I have, and when I've been very fortunate to broadcast from IoT solutions World Congress is the speed of innovation, right? There's a there's a, there's a velocity that exists with innovation. How does somebody like me just learn to grow? Where am I at? I mean, it's, it's it's so fast. Roger, how do I how do I manage that? How does this information also get out to the masses that would benefit from this innovation?

14:13

Yeah, this is very interesting, Scott, because as you said, it's, it's so fast. And it's, it's also from collaboration, no one can knows about everything we want can be the best of everything. And I think it needs a lot of dialogue between different people that has different knowledge. And with all that, you can really innovate because, for instance, what what's happening in the next IoT solutions world, that we're introducing new disruptive technologies that are going to change the industries like digital twin, or like quantum computing, and this is going so fast and so fast, but it's important to have people that have the technical knowledge, and people sort of have the strategy in your hand in that they share knowledge. This dialogue between the it the OT strategies, these are important they are because all of them are important part of the solution.

15:17

Again, in light of the necessity to collaborate, even within organizations that have identified themselves as little silos it ot whatever, even that is a, that that is an old model that has to be sort of, at least transitioned out so that everybody's working together, because the solutions that IoT solutions World Congress, and its members are coming up with require that that necessity to strategically look at what the value of these these innovations bring to the business. And, and bottom line it does, Roger. I mean, you guys are right at that cutting edge. How does? I mean, with all the stuff that's been going on? If I go to where would I go to get great information on what you guys are doing? What industrial internet consortium is doing? How do I how do I get involved?

16:16

Well, first day, you've got obviously that web pages of the industrial internet consortium and the IoT solutions World Congress. But you can also ask to be part of the community. And so we'll send you regularly information we send to the community with valuable content. And obviously, there's no places that you have to be that's once a year, the event. So we are we keeping we try to keep in contact with the community during call year. But the important place to be is once a year to meet with people of the industry users, with their colleagues with other innovative people and to, to dialogue with and collaborate with others to find this.

17:06

I'll tell you right now, listeners, I've been very fortunate to be at the IoT solutions World Congress in Barcelona. And it is energized, it is full of individuals that are truly dreaming and making things happen. And they're putting it into action. You walk around the event. And you're looking at the testbed you're looking at the the companies that are representative, small, mid large, it doesn't really matter they have a solution that they are are proud of, and it is being represented and you can have right there a conversation, you can have a conversation of saying I have a problem looks like you have a solution. It is a beautiful event. I kudos to you guys. I mean, it is really an excellent event. And I've been very fortunate to interview a lot of your kryptonite status sponsor people. It's, it's, it's an exciting time. And I for me, personally, I'm so glad that you guys are pushing forward and still making it happen, because this is a topic that has to be discussed. Now. How do they get ahold of you? Roger, then, and for the listeners out there. Roger boo, but it's spelled b o u and I'll have all this contact information out on industrial talk.com. How do they get ahold of you? Roger?

18:40

They can get to me by email. By mobile, I mean, the website of the IoT sources for Congress, I have my mobile phone, my LinkedIn, my email, and I am very glad to answer any of you to attend any of you. And I like it very much. Anyone that can get in contact, I'll do my best to respond as quick as possible and to get in touch with all the

19:08

alright listeners. What we have is we have the IoT solutions World Congress it is brought to you by Pharaoh Barcelona as well as the industrial internet Consortium. It is a spectacular event. It is a must event to put on your particular calendar if you have that opportunity. This is a must attend event. It is in the beautiful town of Barcelona which it is beautiful and outside of the exceptional content and information that you can gain from this particular event. You can also enjoy the wonderful people of Barcelona and enjoy the town of Barcelona because it is something else. Roger, you are absolutely wonderful. You are wonderful. Thank you. That's right listener. I am wonderful too. Straight from Rogers. Alright listeners winner Wrapping up on the other side and we're going to have all the contact information, all the LinkedIn information, all the website information, all the email information. And to get a hold of Roger to get a hold of the industrial internet consortium to get a hold of Farah Barcelona and IoT solutions World Congress, so Fear not. You have no excuse not to get involved. Get involved. All right, we're gonna be right back.

20:22

Sure, and I hope to see you all in Barcelona next. May. And J. Also the food is good food. Also Barcelona. You missed that. Oh, yeah, baby.

20:32

I I did miss a lot of great gin and tonics, too. Yeah. Standby listeners. We're gonna wrap it up on the other side. You're listening to the industrial talk Podcast Network.

20:52

All right, Roger boo is his name. We're going to have all of the contact information to Roger and the rest of that wonderful team at Faro Barcelona. And we're just going to continue to highlight what they're trying to do and what they are doing in the world of innovation in the world of digital twin in the world of IoT, everything that is industrial for Dotto or industry for Dotto or however you want to try to parse it out there, the leaders, global leaders, in all things, getting that content out to help you be a success. What you need to do is you need to get involved. That's what you need to do. You need to get involved ASAP. Go out to IoT solutions World Congress or IoT s and W see IoT solutions World Congress comm find out more, get engaged. And as you will see at industrial talk.com all the information to get in contact with Roger and company. All right, you are bold. You are very brave, you dare greatly and you're hanging out with people who are bold and brave and daring greatly on this podcast, change the world. We're gonna have another great interview right around

The post Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about “Cyber Security Best Practices and Recommendations for your Digital Transformation Journey”.  Get the answers to your “Industrial Cyber Security” questions along with Richard's unique insight on the “How” on this Industrial Talk interview!

Trend Micro Event:  Cyber Security Perspectives.  Hold Your Seat Here.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

PODCAST VIDEO:

Other Powerful Cyber Security Resources:

https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/

Fake Company, Real Threats: Logs From a Smart Factory Honeypot – Security News (trendmicro.com)

Lost in Translation: When Industrial Protocol Translation goes Wrong – Security News (trendmicro.com)

Unveiling the Hidden Risks of Industrial Automation Programming – Security News (trendmicro.com)

Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments – Security News (trendmicro.com)

https://resources.trendmicro.com/Smart-Factory-Success-Story.html

https://www.youtube.com/watch?v=mKJomr8HqdQ

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

organization, cybersecurity, industrial, richard, standards, people, tx, digital transformation, cyber, trend micro, Iot, technology, security, industry, digital transformation journey, podcast, implemented, key pillars, apply, strategy

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get again, welcome to industrial talk your place to talk industrial. How about that? I just sort of flipped that all thing around. That is right. We celebrate you industrial professionals, industrial heroes, you are bold, you are brave. You dare greatly. Man, innovate, you're solving problems. You're changing lives and you're changing the world each and every day. Yet we have to, we have to celebrate you on this podcast. It's absolutely incredible. Thank you very much for joining. As always. All right. Again, this is in a five part series on cybersecurity. And if you're into digital transformation, which you should be, if you've been listening to the industrial talk podcast, you'll know that we feature a lot of companies, a lot of professionals who are experts at that you know what they need? Yep, cybersecurity, we're gonna be talking a little bit about cybersecurity best practices and recommendations on your digital transformation journey with the guy Richard cool. Let's get cracking. Yeah, you need it. Get it just need it, do not ignore it. Get up front on this saying you need to go through digital transformation. Yes, you need to create that level of resiliency within your, your processes, your manufacturing your industry. Absolutely. That is a digital transformation conversation, plenty of incredible professionals out there. And a part of that whole conversation, of course, is cyber security and doing it right and being able to know that your assets, your business, are thoroughly protected from the various nefarious individuals out there. Before we get into this particular, cybersecurity best practices and recommendations. Again, let's sort of point something out today is the 15th. So the the event, the perspectives event that is taking place at Trend Micro is going on right now. But for Americas, it's tomorrow. So put that on your calendar, go out to industrial talk COMM And you will find a link to this particular event. And it is if you're in the Americas, it is at 11am to 4pm. That is June 16th. If you're in Europe, it's 10am 3pm. And it is it's it's vitally important. Don't, don't just brush it off. Here it is free information. Because we've got to always be about learning, we always got to be about collaborating, we've got to be about innovation. And we can't stop. You can't innovate without collaborating, you can't collaborate without educate, and you can't do all of these three things independently, because we've got to keep learning, we got to keep collaborating, we got to keep innovating, so that the future and your business is resilient, and you can prosper. Alright, Richard Kuh. We're going to be once again, talking about cyber security best practices, and recommendation on number three. Now, if you didn't get number two and number one, it's a must all out on industrial talk. Enjoy the conversation. Richard, welcome back to the industrial talk podcast. Now listeners. This is going to be number three, called cybersecurity best practices and recommendations, this particular podcast number three, but I highly recommend the other two. The first one that we did was cybersecurity threats, challenges and risks. This is important information that you need to hear. And number two, podcast number two is industrial business and technology challenges. Same thing, and it is all directed to that digital transformation journey that many within industry are on. And if you don't have that cyber sort of mindset cybersecurity mindset as you begin this journey, there are challenges and Richard and TX one are here to help and they're willing to provide all this particular information. Richard, how are you?

04:39

Scott, and thanks for the invitation again.

04:45

Love it now. Richard, uh, just for clarification for the listeners out there. I see a couple of things I see Trend Micro, and then I see this another organization called TX one. Give us a little Background into that, that, that structure?

05:06

Yeah, so I think most of you out there probably know Trend Micro pretty well, right, we been around for a little bit of, what, 30 years, right in the industry. And we are one of the market leading in cybersecurity, you know, our, you know, for for many, many years. And so that's Trend Micro, but a few years ago, we recognized that there had been a lot of challenge in terms of, you know, getting the right solution and right technology to you know, apply to the industrial control side, specifically on the OT, environmental operational technology environment. So we basically did a joint venture with another company called moxa. And this joint venture is called TX one networks and TX one there was really is a sister company, and product Trend Micro and you know, what it does is really, you know, focus in, basically, like I said, design and building the right solution for the industry control environment. And that's what gx one next.

06:14

I'll tell you, right now, that that focus is so important, because in many of the conversations I've had over the past year to whatever digital transformation is at the forefront, and people want to be able to transition their business to a more digitally centric type of business now that requires, you know, technology and innovation, but it also requires a focus in on cybersecurity and your strategy. Can you give the listeners, the big picture? Give us the big picture?

06:55

Yeah, so I think, you know, with this digital transformation, right, you know, we believe that cyber security had to play a very key and critical role in that particular trans transition or transformation. And so, you know, when we look at cyber strategy, you know, I typically tell people, there are really four key pillars right in and, you know, and having an effective, you know, OT ICS security, begin with understanding the big picture. Right. And, and those four components are people, process, technology, and culture. Right, and we can talk about that a little bit more detail. But, you know, first, let's talk about the people, right, people play a very important role in a cyber strategy, right training and security aware organization can also reduce, you know, significant your security risk for the organization. And I think that's one thing. The other one is, you know, having well trained professional, right, qualified and competent people and really know, how can help organizations address cyber threat, and also in cyber challenge. So, as far as you know, you know, having this competence people in how organizations deploy and understand the right technology, you know, on to the, you know, operational technology environment, right. So, that's the people components. Right. And, you know, that second component, which the process, you know, I think any cyber is in a security strategy, right, you know, and to be effective, the organization must develop, implement some type of process or procedure, right, ensuring they are clear roles and responsibility, and management system are put in place, right, within the organization. I think we talked about this issue a little bit on the previous basis, basically, podcast, and, you know, one of the things we're seeing is the organization going through this digital transformation, right, and you have this convergence between it and OT, it is very difficult, right, to have, you know, clear roles and responsibility, you know, between the ITT because traditionally, I think it used to be the one responsible for the cybersecurity and now you have this convergence happening from the OT side. And now that I'm clear roles and responsibilities, so, these procedures and process have to be implemented, you know, even more you want digital transformation as a tourist, you know, OT in a cyber strategy, right. So putting good governance in place right now policy and frameworks are good, you know, thing to have in there. Some best practice, maybe some it ot auditing, you know, process in place, right.

09:50

So, this is what's interesting and I think you bring up a good point in the past legacy type thinking the OT in it. Organizations then and they didn't, they didn't work together, going forward in this new world and whatever this this digital transformation world, it's vitally important that those both organizations work together with a common, you know, like you said process procedure and governance to be successful in a cybersecurity type of mindset.

10:27

Correct? Yes. And then, you know, I think that the third thing we talk about as one of the pillars is technology itself, right? I think one of the big challenge and I think difficult for most people is that not every technology right, you know, from the IP side can be implemented, you know, on the OT or icsr and having a good understanding of the technology and be able to task verify and validate and make sure you can work and adapt into darkened environment is very important, right. So, I think that the knowledge component is also good. The other one, you know, we talk about people, right, having the competency skill people, and who understand the technology, and can take those technology really kind of deploy right into the environment or to the, you know, infrastructure is also is very good. So, the people and the technology also can play kind of, you know, side by side, important role. And last, but not least, is the culture. I think creating a cyber culture within your organization is crucial, right? To reduce the cyber risk. And that really means starting from the, you know, CEO, or the top, all the way to the lowest level, you know, your organization and make sure that everybody understand what is does, you know, this cyber strategy, you know, yes, and what are some the threat to the organization, right. And so, as long as you have that good fitting culture within an organized organization, it can reduce a lot of, you know, cyber challenge, you know, for the company.

12:06

All right. So, listeners, what we have, from a big picture perspective, the four key pillars, as communicated by Richard people, which is a well trained cyber workforce, which is also sort of have that heightened security awareness to well developed process and procedures, sort of that governance, that ability for the OT, and it to truly understand roles and responsibilities, the technology, which is driven by the people and having the right technology in the in the OT and IoT environment. And then of course, definitely a cybersecurity culture is vital for any company that is going down the road of digital transformation and having that awareness going forward from the CEO, all the way down to the frontline, individuals. Did I wrap that up? Pretty good there, Richard? Yeah, that's a very good summary, Scott. Okay. Now we got it, we've got to address it. There are standards out there, there are standards so that you don't have to sit there and say, Okay, I like what Richard is saying, I like what he's talking about. But I don't really have to start, you know, right from the beginning. Let's talk a little bit about standards. Help us understand those.

13:35

Yeah, so I think, you know, I think many organization, you know, when come to, you know, create a cyber strategy, right? They have to do a lot of research, you know, and try to understand, you know, how to do the right security control with the telling people, hey, there are a lot of the industry standard, and best practice out there for industrial control, or for operational and technology environment. Right. And, you know, and they are being used by many organization, you know, for, you know, I don't know, several decades, it's been very effective. And so, organization doesn't have to reinvent the wheel, right. I mean, some of the standards we talk about are like the iisa, IEC 624 fours, you know, three standard, right, this is a framework, and it's good for general industrial automation and power automation. I think that's a very good standard. You have, you know, standards such as the NIST sp 800 das 53. And this is also good data for ICS in IT security reference, you know, standards, and then you know, the other one or like, things such as ISO IEC 27,000 is a good guy for ITC. At a reference, and you know, and also depend on, you know, what vertical you play, you know, for example, you have the if your, your energy, you have the note sip standard. So there are many standards out there, their organization can start by, you know, just looking at this and use this as a baseline to how you plan your, you know, cybersecurity strategy, and not necessarily have to reinvent the wheel or re do a lot of work. Because all this has been around for many, I would say, years and people in organization have been using it.

15:36

So, when I look at these standards, the general industrial automation, the iisa IEC 62 443, who is I ask a?

15:51

Well, I say it's, it's the ethical about automation, right. And this is, include a lot of, I was a independent volunteer researcher, right, that need to come together, and they help to define right strategy across different vertical across different technology, and how to apply different security control, you know, or, you know, into the different type of environment, you know, for example, I sit in the, you know, working group, a, right, this is a committee that we've focused on how to better communicate somebody standing into a different type of customer. Right. And also, there's a, working group number nine, I'm sitting in also, in there, we talk about how to best provide, you know, guidance for organization to apply somebody's security control into the industrial control environment that be as a manufacturing or power, or, you know, oil and gas, right. And so, the International Society of automation have been around for many decades, and they have, it's a very well represented, you know, organization with many, many professionals out there.

17:12

Now, as I look at these standards out here, Richard, is there a cost if I'm a company, and I hear what you're saying, and I have a desire to proceed forward, is there a cost to get this information?

17:29

I think some of these standards are readily available out there. I think some of these organizations, for example, I say, right, they have our freelance, you know, expert, now who can help organization to look at the standard, right, and they can translate the standard and how to best apply. And yes, also, if you just want to get the information, there is no cost. But if you want to go a little bit more deeper, right to really try to implement some of the standard, the end how to better you know, apply some discount security control, then your day some cost and associate with it, but again, it depend on integrations

18:12

does TX one sort of fit into that outside of all of the other stuff that TX one does the TLS one network does? Do you fit into that sort of help companies define that right? cyber strategy?

18:30

Yeah, so, you know, here on your organization, right, we developed many industrial control products designed for different verticals, especially, you know, manufacturers, you know, vertical oil and gas and power. And so, we do have, you know, security solution with you know, design and you know, toe and also applied to somebody standard, you know, for example, you know, it is understand that will require your say some type of security control, to be put, you know, say applied to it like to escape a system, like, for example, an HDMI machine, right? And how do you apply that kind of solution? So, we have security solution that actually can be applied into the host directly on Hmm, machine, or we have security solution that can actually be implemented before, before the box that Oh, before the, the system, so, this out solution can apply to some understand that as well. I will talk about that a little bit more probably on the next. You know, I think podcast, but you know, we'll talk about that as well.

19:44

All right, listeners, what we have is we've got four pillars, make a note of it. People, process procedures, technology, and culture. Look at that. We've already talked about it and then from From an overall strategy perspective, there are standards to help move you forward to have that sort of that security awareness, that security culture, which is very important if you're a company that is proceeding forward within this industrial digital transformation journey. Excellent job. Excellent job, Richard. Thank you, Scott. Now, we're going to have all the contact information for Richard, all the information that you need to know about TX one out on industrial talk comm so we're not we're going to wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network. Alright, as you can see with Richard, and trend, micro and TX one, we are building incredible knowledge when it comes to cybersecurity and your digital transformation. So remember, go out, listen to podcast number one, two, and three, we've got two more. Number four is going to be cybersecurity solutions. And number five, hopefully, we could get the CEO of Trend Micro on this particular podcast so that we could talk about what's taking place in the marketplace. All right, be bold, be brave, dare greatly hang out with people who are bold, brave and daring greatly, and you will change the world and you will change lives. That is a fact jack because you are in industry. You are that incredible. Now, one last time, tomorrow, sign up. It's important. This is a cybersecurity event called perspectives. It is tomorrow, June 16. Go out there. Industrial talk.com has the link. All right. Thank you very much for joining. We're gonna have another great cybersecurity conversation shortly.

The post Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Best Practices and Recommendations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Jason Spera, CEO and Co-Founder of Aegis Software about “Automating Highly Adaptive Manufacturing”.  Get the answers to your “Manufacturing Automation” questions along with Jason's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JASON SPERA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jason-spera-4a41ab9/

Company LinkedIn: https://www.linkedin.com/company/aegis-industrial-software/

Company Website: https://www.aiscorp.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, digitization, jason, manufacturer, factory, talking, ai, industry, system, frankly, companies, industrial, customers, data, absolutely, software, ages, technology, route, personalization

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's Alright, once again, thank you very much for joining the industrial talk podcast where we celebrate industry heroes such as yourself, you're the dream makers, you are the miracle workers, you are creator of hope, because you're bold, you're brave, you're dare greatly. you innovate, you solve problems, you never stop thinking. That's why we celebrate you on this podcast, because you deserve it. And we love you, thank you for what you're doing. And thank you for making my life easier. All right. in the hot seat, we've got a gentleman by the name of Jason Spera. He's with a company called ages, we are talking about automating highly adaptive manufacturing. That's automating personalization, that is taking manufacturing, and then making it so adaptive that it can switch on a dime. They've got the platform, let's get a crackin. Yeah, I want you to think bigger. No, no, not not. No, I want you to think bigger than that. I want you to, once again, change the world. And that requires big, doggone thinking, that requires you to say why not? What if, and, and we highlight so many individuals, so many companies that fall into that category, where they're just saying, Well, why can't it be done? Why not? What if, and I chess, love the energy, you know, this platform is all dedicated to education, industrial education. And as a participant as you are participated, you contribute to the platform that's ever growing, ever expanding in the world of industrial education. It's an exciting time. And he should just be so happy to be in industry, and what you're doing. Look at the IoT look at industry for Dido, look at all the stuff that's taking place, and everybody that we highlight on this particular podcast. All right. Again, we want to get our lives back in order back to whatever normal looks like, right? So we have a couple of events that I want you to put down on your calendar. Again, IoT solutions. We're on Congress, October 5 through the seventh. And this is in beautiful Barcelona. Lovely, lovely town. I'm telling you right now put that on your bucket list, brought to you by industrial internet consortium and Farah, Barcelona, been broadcasting live there for the past couple of years. It is exceptional, exceptional event. And it brings about some of the biggest thinkers within this world. That is challenging, you know, edge cloud AI, you name it, digital twin, it's happening out there, quantum computing. It's happening at the IoT solutions World Congress, October 5, through the seventh already. The second one that we have here is the manufacturing technology show, Cleveland, Ohio. If you've never been to Cleveland, you need to be in Cleveland. It is a great location, great place for the manufacturing technology show that is November 9, through the 11th. I'm going to be broadcasting live there. We're going to be highlighting incredible individuals once again, that are in the manufacturing and technology space. It will it I'm telling you right now, it will not disappoint outside of the fact that people are just absolutely beautiful and wonderful there outside of the fact that the food is exceptional, and wonderful as well. You got to make yourself go to this just Cleveland baby, just Cleveland pop out up there. Great airport. No excuses. Let's get our life back in order. All right. Jason Spera. I'm telling you this, this whole innovation, this whole digitization, this whole ability to be able to adapt your manufacturing process quickly to respond to market demands and and it's exciting, and and ages has that'll platform the technology to do so. That all right. Enjoy this interview with Jason Spera. Jason, welcome to the industrial talk podcast absolute honor that you have joined the number one industrial related podcast in the universe. I don't think I'm overselling that am I? Thanks. So Scott, thank you. There it is, folks. I'm not overselling it. Jason said so. All right, Jason. We're gonna have a great conversation listeners. We're going to be talking a little bit about

04:59

which I'm Pretty, pretty geeked about, um, you know, I get geeked about this stuff. We're talking about automating highly adaptive manufacturing, and really automating personal personalization. I don't know what that means when I do, but I'm not gonna, I'm not gonna step in on in Jason's toes, Jason, for the listeners out there, give us a little 411 on who you are, and why you're such an incredible professional. Well, I don't know about the latter part, but I can say who I are. Come on, don't be so doggone humble.

05:28

Oh, thank you, Jason Spera. As you said, I am the CEO of HP Software. And what we do is basically manufacturing automation systems used to be called MEMS. Now, it's manufacturing operations management, large software systems for doing digitizing everything basically within the boundary of the factory walls. And that's, that's what we do. I used to be a manufacturing engineer and a defense factory. And that was a quarter of a century ago. But that was where the idea for this product actually was born. And then over the years, it has obviously grown in scope to encompass all the main functions that a manufacturing operations needs, from where the handoff from PLM and the design to the manufacturing engineering office, that's where we pick up so we transform the designs and the bills of materials and data for mi RP into everything needed for production. And we support the execution of the process, gather the data from the machines, manage quality, and test, and then all the way out to the shipping dock. and everything in between, basically. And it's been, it's, you know, having come from manufacturing and engineering myself, like you, you said, you like talking about this stuff, I still very much love it. And the engineering group kind of can't keep me out of their knickers, I stuck in that side.

06:52

Well, you know, it's interesting, because there's been a lot of changes taking place within manufacturing. And I think that it's an exciting time. I think the future's bright. I think that companies that recognize this digital transformation, this journey, this ability to be able to leverage technology, and help their manufacturing be successful going forward and more resilient, whatever you want to call it. I really love it. Now, I have to ask the question, what's PLM product lifecycle management, sorry, I get to the alphabet soup, we're gonna try to avoid that, because you're talking to somebody that's truly a butter knife in the drawer, I'm not gonna watch it. And I'm gonna, I'm gonna sit there. And I'm gonna stub my toe on all of these acronyms. Because I got to know because I'm geeking out. So let's, let's lay this foundation a little bit, outside of the fact that if you go out to his stat card on LinkedIn, you will be impressed. He is a Villanova alum. And looks like he's got major street cred when it comes to this stuff. Now. Let's talk a little bit about automating highly adaptive manufacturing. The way I look at it today, is that if I order a part, it just goes through the manufacturing, and then it's shipped to me. What does that mean? What are we talking about adaptive manufacturing? What is that?

08:17

Well, it's a bit of a broad subject, but I agree with you. It's exciting because, um, and again, using all the buzzwords I mean, industry for Oh, if you get 100 professionals in the room about what the fourth industrial revolution is, you will get at least 100 different definitions, which is become a problem. Everybody knows. It's great. And it's here, and it's coming or coming. But the definition so I just like the first throw out what, what we think at ages, and I personally think it really is in I would say layman's terms is that the concept that a factory or manufacturing operation is no longer such a hassle. In order to be efficient, it has to build 100,000 units of the exact same thing a month, because we've already got that down. Henry Ford established the expectation that if you build a lot of something that isn't customized, you can do it efficiently, right. And we've lived with that mentality for a long time. I think industry four oh means that we can get those efficiencies. But with single piece flow, meaning the customer wants something completely specified by them, where every unit moving down the line is effectively either a totally different type of product or a customized personalized product. And yet it doesn't come with that price tag. It's done at the same efficiency of the the mass production line. And that to me is the dream of the fully adaptable factory that I personally believe is the dream of industry for so it's that it's that idea that it's a it's like a fully digitized factory that you can effectively throw anything you want bill at it and it will without a loss A lot of human involvement, effectively figure out how to build that for you efficiently. So it's, it's bespoke production at a high volume efficiency.

10:09

See, that's dead sexy. I like that definition in a big way. And it's just absolutely, that's actually somebody in light with of what you just explained. applied it to tennis shoes, right? There, you go out there, there's like a ton of different than not me, trust me, not me, I'll go down and I'll grab my tennis and I'm running off. But some people like customized tennis shoes, and to be able to apply that ability to these customers, without a burper snarl and being able to, from a customer centric perspective, receive those cool tennis shoes. Because it's, it's, it's adaptive manufacturing, I like that a lot. Now, let's talk about I mean, you brought it up, and there's a there's a possibility of a stodgy type of mindset when it comes to manufacturing. We do it this way. And this is the way we do it. And I'm going to continue to refine that manufacturing process accordingly. Now you're talking about something that is really unique and special and, and maybe cause pain, how does somebody a manufacturer say I like it, I'm adapting it to my customers needs. What do I do?

11:26

Well, that's a great question. And that is, I think, where industry finds itself right now is literally in that question. So say, there's two ways you can go. There's the way the mega companies win. And frankly, I have a feeling I know what manufacturer you're talking about with the shoes. And I'm aware of how you know that was done. And it really is amazing. But they do it with customization of software, because frankly, let me back up a moment. Add volume, if you want full personalization, you can't simply throw humans at it. Because then it just becomes too expensive. And in frankly, with the volumes, factories producing products these days, it's just not even really possible anymore. So you you are talking about digitization. So let me establish that kind of as a baseline. So how do you do the digitization, there's only two routes. There's, if you're a very large manufacturer, and you have an army of IT people and integrators, the tendency is for them to build a custom solution to handle it. And in the situation of the shoes, that's viable, because it isn't somewhat static product line. And within it, it's high customized, you can build something that will work for that line. The other route is out of the box software. And I think that's where the new frontier is, that's what we're really proud about is that you literally have an MLM system that's running the factory that is not customized. And yet it can intercept that configuration of each piece the customer is ordering, and figure out how to make that factory produce that product. So it's either the out of the box approach that's highly adaptable, or the custom software approach. Both work, we personally believe that the out of the box is more cost effective and future scalable than just constantly because you know, it does become well frankly, there's a reason why mid market manufacturers haven't done personalization, because traditionally, they haven't been able to afford the army of engineers to build the custom solution to do it in what we think is democratizing ability. So any manufacturer can do it via an off the shelf system like ours is why we're so excited about it. And we think that will proliferate the concept of consumer personalization, even in mid market products into areas that couldn't be done before.

13:47

You know, I love what you're saying. Because it really what you're doing is you're opening up of me as a consumer, you're opening up greater options for me to whatever whatever my desires and wishes, my preferences, whatever it might be, and, and trickling down into the mid-market and I like that, but how do you take up a digital solutions such as ages, and take a manufacturing line and connect those two solutions together? I mean, how

14:26

that it's that and it actually is a credit to our CTO and Co-Founder because his concept for this actually goes back two decades is that he never thought that this system, it would never work well for the breadth of customers we hope to have and that we now have if it was in any way rigid or requiring coding to wrap it around the process. Because frankly, if you're creating a system like ours, that's the easier way to do it. The route that he went was that you need to architect the system. So that Everything in it is adaptable through the user interface by the lay person, meaning that the manufacturing engineers that are configuring it or whatever, you don't have to get it involved. And it is the second part of it, that's the kind of the architectural skin of it, you have to do. The other one is that the idea of a virtual process versus the physical process, I can talk, I can drive you to death with boredom on this, but this system hours was always separated the physical assets of the factory from the virtual process, which now some others are starting to do that as well. But when you do that, it enables your technology to change the routes, change the process, change everything dynamically, without having to say like systems that say, it'll go from machine X to machine, why the workstation. So you know, those are very rigid and hard to instantaneously adapt, he came up with a concept of separating the virtual concept of the process from the physical assets that are needed to fulfill it. And when you do that you can actually automate I mean, we have our system is such that if I say a fourth operator on line three simply calls out sick, it will, without human intervention can actually change the work instructions, the route to compensate for the lack of that one workstation immediately. And that's a very simple example. But that can't be done if your system is looking at everything as these are my routes, frankly, the way er p does you know, it the RP just looks at workstation routes, Rs looks at it in a bit more sophisticated level, but not because for the sake of sophistication, it's for the sake of adaptability that it does that.

16:47

Is there an AI component, you mentioned something that is sort of this learning capability or, or an adaptive capability, is there an AI component to this particular process?

16:56

That for us not as yet. And that is a subject of great research, because we think AI has a lot of amazing applications. And I'll tell you why. Our systems in larger companies are aggregating an unbelievable amount of data from all the IoT feeds we're getting and the processes. And what has happened is, and it's it's disappointing to us as we have all our real time dashboards and reports and alarming systems and everything that customers like using, but they're not. The body of data is getting beyond the human ability to look and see patterns in it. Like process deviations, and so forth. And we feel that AI one of the many applications we're looking at right now is that AI is good at that AI is looking at it is great, and looking at huge amounts of incoming data and seeing patterns that humans just simply get bored or can't see. So like when when things are bone piles are forming, that the human might not even realize or a process is deviating or there's been a pattern across 15 work orders that a human just would never see it stuff like that. We want to apply AI to the data, we already have to help making prescriptive suggestions to the customer rather than just dashboards and reports and things. So to us, that's actually really exciting. Yeah,

18:20

you're absolutely right. It's always that that tsunami of data. And it's never been an issue of being able through the the the IoT devices and whatever devices that exist out there. There's data is easy, because it's, it's when you try to figure out what that's good data. It's not so good data, and be able to have that in humans can do that. And I think that that's a that's a bright opportunity. They can crack that code that that'd be great. Speaking of bright opportunities, where where do you see this going? What, what is the ultimate objective? You know, what, what is that driver? What's that simple driver?

18:58

The ultimate objective right now that we are seeing, there's probably two main ones and you've touched on one with the AI customers are beginning to there's a I'm in a lot more conversations that are, I would say have tipped over from the science fiction conversations about AI to the more practical we're now in the face talking about literally what is the right way because there's a million ways to apply it. And we're in that phase with customers talking about how best to apply it which I think is very exciting. But the goal gets back to what I said earlier is I think the completely adaptive factory that is not built on custom software is the goal where industry fluro capabilities that that single piece flow at high efficiency is something that can be acquired by a company of almost any size, not just a mega corporation that has 1000 cut you know it people to work on building custom software. That that's the goal were the digitization of the factory is available to almost any size manufacturer. And then they can start providing personalized production and things like manufacturing repair and overhaul, which is typically relegated to the really high end manufacturers only that too becomes democratized.

20:21

Jazz, that's cool stuff. Because now all of a sudden, me as mid-level, whatever that whatever that looks like, I'm able to compete with the big people and, and be able to, to manufacture and very efficiently very, very competitively, and very adaptively. That's a word adaptively to meet market demands and preferences. And I like that a lot. Now, what's the problem? How come I'm not doing it? What's my Roadblock,

20:50

that the roadblock is that I sympathize with all these meetings I'm in with prospective customers and so forth is these technologies and the options are, they're getting, it's a shame because it is getting complex. And there are customers and manufacturers that have put together say continuous improvement teams and so forth, that are thinking in the more abstract way about where the company needs to go in terms of operations, digitization, those projects, and the journey towards industry for over them, I see tends to go nicely. Then there are the other approaches, which are looking at it as very large committees of people that have legitimate and real lists of needs, but they're looking at it in as a matrix of huge matrix of needs, and that you lose the forest for the trees and digitization when you do it that way, because then that leads to well, we could get a pile of integrators to build this, we could patch something together with an app based tool on top of VRP. And, you know, while you can do that, I don't think it's the optimal approach to factory digitization, because it's sort of just a new form of customization. Whereas platform approaches, and not just ours, you know, there's other ones out there, if you know what's going with a proper platform, I think those companies are going to wind up looking back in five to 10 years and saying, we're very glad we did this, because look at how efficient This is, we are not constantly re customizing this. It's just working and it's evolving. And you know, from the vendor, not from our own it grew. So for

22:42

sure that that's, I like that. What if I was a manufacturer? What is the risk if I don't say I hear what Jason saying, but I like the old way, Mo, I'm a legacy guy,

22:55

the razor call, we call it shadow costs. I would certainly never say the names. But there are a lot of very, very good companies out there that I do not believe they're seeing manufacturers that I do not believe their CEO knows how much shadow cost in the IT overhead of these custom systems is actually costing that enterprise because it becomes a quiet thing that no one looks at and all of a sudden you look back in five years, you're like, Oh my gosh, why is this group five times the size it was when we embarked on this project right now. And then it gets to be a runaway cost. And that's the downside. The other downside is there's a convergence of a lot of very difficult technologies going on right now. Custom systems have trouble with the IoT connectivity to the automation layer. And they are running into walls in that area. And then as the what I see also is Russian say I see it I've been told by manufacturers who chose to say we're not going to keep going this custom route. The big thing you said is expectations are so high now. Only 10 years ago, an internal group that was really sharp could stay ahead of their own companies requests for we need an update to the MLS system, we need an update needs to be able to do this, they could stay ahead of it. The expectations now as to what digitization is, is outstripping the ability of even these large groups to stay ahead. And so I think that's the risk Scott is that they're going to hit the point where they hit an asymptote beyond which they can't go because they're just it is getting too sophisticated. An issue to run it to digitize an entire operation. Yeah,

24:47

I like that you're absolutely spot on and the speed at which digitization for data, whatever you want to call it is absolutely lightning and I don't see how outside companies like yours And others, that that manufacturers can keep up with it. But I think the risk is, if you're not in the game, if you're if you're a manufacturer, and you're not in the game and thinking about this and trying to figure out how to create resiliency in your business and thinking about this, you're going to be left behind because of that speed. Because if you're not in it, boom, you're already way behind in the curve. That to me is the risk.

25:29

Absolutely agree. And I hate to say this, because it sounds dramatic, but I think those that don't get their, their mind and their Corporation culturally wrapped around digitization soon are going to be relegated to commodity manufacturing. Because that will be the only thing that their factory infrastructure will be able to handle at any efficiency. And that's, that's unfortunate.

25:54

That I have to ask a question commodity manufacturer, what

25:56

do you mean, where you're building a high volume static products? You know, where your margins aren't dying, right? And frankly, where the barrier to entry to doing it is non existent. So it's, you know, that's not where anyone wants to, they don't know.

26:10

And that's, that's pretty common within any business. You don't want to be commoditized you want to be able to and I think your your approach is absolutely spiffy. I love it. I love what you're talking about. I love the future, quite frankly. I do. So it's just me. Alright. How do people get ahold of you, Jason? Are you saying, hey, Jason speak in my language? How do I get it?

26:33

Well, certainly, directly from our website, www.AIScorp.com is one way as you mentioned, LinkedIn, I certainly have a presence there. And then ages software, you can find us on the web and certainly get in touch with me and i got

26:48

i hope came through a mess. I

26:50

love as you do. God, I love talking about this. It is really, it is really fun and engaging with the companies that are that are, you know, really on this journey and say we've got to transform the way we manufacture. We love being part of it.

27:07

I'm all giggly inside. I like to maybe it's my pre workout. It's all giggly inside, but I'm giggling inside right now.

27:14

But the I do love though that I have to admit spiffy. That's the first time that has been said in reference to our attack in our in our market. So thank you.

27:25

I think if

27:27

you can run with it, I'll send you a an invoice on on the term spiffy again or not. All right. That's Jason, Sparrow, CEO of ages, you were absolutely spectacular. Thank you for being on the industrial talk podcast. Now you're telling yourself, Scott, I want to make sure that I get in the contact information, right? Fear not. It will be out on industrial talk.com. And we will wrap it up on the other side. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network. Bob, big hearty thank you to Jason spare for being on the industrial talk podcast and dropping some chest incredible solutions. For the wonderful listeners of industrial park, go out and check out his stack card out on LinkedIn. That's Jason Spera that SP e Ra. And then you can bounce to ages you could go anywhere from that particular location. Go to LinkedIn reach out, you will not be disappointed. All right, again, we've got two events that are got to be put on your calendar ones in Barcelona, October 5 through the seventh industrial internet consortium affair Barcelona put on an incredible, incredible show. The next one is the manufacturing and technology show. This is November 9, through the 11th. Cleveland Ohio is the location. Let's get our lives back in order. All right. You are the dream maker. You are the miracle workers. You create hope because you are in industry. People Be brave dare greatly, as I always say hang out with people who are bold, brave and daring greatly change the world. We're going to have another incredible interview right around the corner. So stay tuned.

The post Mr. Jason Spera with Aegis Software talks about solutions to Automating Adaptive Manufacturing appeared first on Industrial Talk.

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SUMMARY KEYWORDS

industry, data, ai, sustainability, industrial, mandate, assets, technologies, scott, creating, world, operations, Canvass, running, plant, workforce, malik, waste, institutionalize, carbon emission

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, another great day in the industrial talk world. This is your woman warm and fuzzy place for all things industrial you industry hero, we celebrate you because you are bold, brave, daring greatly. You're changing lives, you're solving problems and in essence changing. Although world about that, man, you are absolutely wonderful. And this is a no legacy thinking. So do not come to me with your legacy thinking and say, hey, it's got to get some legacy thing and don't even go there. All right, in the hot seat in the industrial talk, hot seat, we have Humera Malik. Okay. And she is the CEO of Canvass. AI. And that is spelled ca n VA s s AI, you got that? Right. And the website, the wonderful website is Canvass.io make a note of that, make a note of that. We're going to be talking on this podcast, accelerating sustainability in industrial operations and a lot more because there's gold in that data. Let's get cracking. Yep. Data. Gotta love data. Right? It's there's so much that can be done with data. And I think the bright, the future, the that whole silver lining type of thing within data is, is interesting to me, geeky ish, and love it because we don't have any issues grabbing, definitely data. Now her stat card is quite impressive out on LinkedIn. You got to reach out to her Humera Malik is the individual. And I'm telling you, she's got mad street cred. I like it, man. I like it a lot. All right, paper and pencil time. The first one out of the gate, we're going to be talking about IoT solutions World Congress, brought to you by IoT solutions World Congress out of Barcelona as well as the industrial internet Consortium. And this event is scheduled for October 5 through the seventh. If you've never been to Barcelona, yeah. Yeah, that's that's a must trip. And the second thing and if you've never been to the IoT solutions, World Congress, yeah, that's a good thing, too. They're going to be talking about IoT, Ai, 5g, digital twin robotics, everything. And one that is sort of interesting to me quantum computing. Hmm, that sounds impressive. All right. The next one, the manufacturing and technology show that is in Cleveland, Ohio. Again, if you've never been to Cleveland at some much trip, great people, great food, great location, great everything. It's beautiful up there. And this is November 9 through the 11th 2021. right around the corner, the sword up is down in November, but it'll be here when you least expected. But anyway, both of these events are important. let's get let's get our lives back in order. Let's just do it. Let's let's, let's take the trips. Let's start learning from these leaders. Because they're there. There's some great stuff in this whole industry for Dotto world that we're we're venturing into, as you all know, it is, but it's just an exciting time to be a part of what we're doing an industry. And that is water. That is oil and gas, that's manufacturing, that's utilities, we had a great conversation of the utility transformation journey, because they're going to have to do it too. They're just going to have to do it. Alright. Humera is on the hot seat. We got a great dog on conversation. I mean, she starts to really lay the lumber and there's, and I could go on and on and on. But I'm telling you, you're gonna enjoy this conversation. So here's your marriage. Humera, thank you very much for joining the industrial talk podcast. Absolutely. I'm telling you listeners right now we're going to I'm going to geek out on this particular conversation. We've been having a wonderful offline conversation about AI about the world and, and really just changing the world and changing the world. Through insights into data. I Humera and the team Canvass AI leading the way. Fantastic. Hey, man, how you doing? I'm doing great, Scott, thank you for having me. All the way from Toronto, give us a little background, little 411 into who you are and why you're such an incredible professional.

04:48

Well, I'm a I call myself a disrupter because I've gone in and picked some of the hardest things to solve in the world I think and it's yet not to a place where I'm very proud. About the industry we work in. And just like yourself, I think we're all on a mission here. And the mission that I've gotten myself in Canvass on is really looking at how we make a difference in the industrial world, and empower the people and augment them to transform the operations that they do in their day to day up in their day to day activities, and empower them with some technologies like AI so that they can take control of their data, so that they're not reliant on anybody else to come in and perform any of the data related functions for them.

05:39

Yeah.

05:40

And we're here to make a difference. But that difference can only be made once to actually take the charge and start calling out what this industry's challenge has been, and how we're going to all work together to transform it.

05:54

Yeah, I'm a big fan of that education, collaboration and innovation. And you cover all aspects of that. And I believe that that is a key to whatever how you want to survive, how do you want to prosper in this whatever next normal? And I I don't know about you, listeners, but I'm getting old Tingley about that explanation. Because I believe the future is, with people like Humera, and others at team Canvass, by the way, I need to make sure that there's clear Canvass is c a n v a s s, make sure make a note of that. And it's dot IO is the website. So anyway, I'm all tingling about this particular topic, because I think there's golden data. And I think that is transformative. And I believe that companies as a whole will tremendously benefit by what your focus, your disruption, your view of how to solve problems. So give us a little background, because I think you guys are thought leaders, I know you guys, your thought leaders, because you're in the game, you're in the game to be able to come up with solutions that actually mined that data. So let's talk a little bit about sustainability and how data can help us with that. Talk to us a little bit about that.

07:03

So one thing I would say is we're thought leaders, but we're executing on it, not just talking about it, right? We're making a difference. That's like, making a difference.

07:13

So noted, absolutely. Put it in in action. Forgive me Humera. totally understand. But I love that because you're killing it, man. You're doing it. All right.

07:25

So what Candace really. So before we get into sustainability, for the sake of the viewers, Canvass AI is really a software platform. And it's on a journey to transforming this industry, it's on a journey to disrupt this industry that has been so scared and reliant on people from outside to give them control of their operations of their data. And so this is really a journey that we undertook about four years ago. And now we're at a place where we see this, this industry just at the tip of that transformation. It's first is about awareness. And then it's about after you what after you've gone through that awareness and recognition is then really about how and where do I go about implementing things like AI. And that's where this industry is, it's at that edge of where it's ready and implementing. And it's not just, you know, the big guys out there, it's not just talking about the fortune 100, we have had the opportunity to see the guys that are in the mid market as well now who are ready, they've actually been running very efficient operations, they're ready to get out of just efficiency, move towards productivity, and eventually into automation. And so that fear is now there. They're getting over that fear. That challenge they have this industry has if you look at you know, any any of the big objectives that are in front of this industry, related to sustainability, related to efficiency, the challenge that this industry has, it still doesn't have a roadmap, how cool You're

08:57

right. You're spot on on that one that is so brilliant and insightful, because you're right. We hear it, we hear AI, we hear edge, we hear cloud, we hear all of this stuff. We hear industry for Dotto, and still, it's just it sounds cool. It sounds good. But I love the fact that you're actually executing I have to ask the question. You said four years ago, you started this particular company ish, give or take a few. What was the dream at that time? What made you say, Yeah, I want to start this What did you see at that time?

09:33

I, I saw a problem I went on to solve every engineer goes out to solve a problem. And without recognizing where you will end up what what irked me and got me started with I was working with industrials to help them basically provide connectivity and help them collect data. Then I realized that that data was becoming basically adjust information For them where they were just, they were good at hoarding that data. But that information that that really needed to be used wasn't happening. Yeah. And then I also saw that even though it was their data, it was the data that the industrial companies own and collect, they still were unable to access that data. All they got was for some fancy charts at times, and trends and analysis. But were they really using all of that data, so that their own workforce could really do something with it. There was no buzzwords in my mind, at that time, I wasn't necessarily looking at it could be AI, it could be other technologies, what I went in to do really was to look at solving a problem. The reason AI becomes important, is because if you look at the industrial world, it generates a lot of data, if you look at, you know, your different figures, you know, like the the oil and gas industry is creating terabytes of data, you know, every day and so that data is so huge in that volume. When you look at large volumes of data, veracity of data, different frequencies of data, what comes to mind, how do I how do I look at that data? And how do I actually start to work with that data, that's where then the technology comes in. And that's really where starting to looking at AI and starting to, you know, look at how AI then can be used to, to look at and transform and work with that data. But then there's a third element to it, you can build all of the AI. But if the people still are not able to use that technology, then there's no point then I've created further more problems to it by making them further dependent on how to no leverage that AI. So where I ended up with was creating an interface between the operator of the plant and their data by providing them an interface where all of the AI was engineered and made available to them in a usable format. I made AI approachable, made AI usable, and made AI available for an industrial operator for a plant engineer for a process engineer for a reliability engineer. So they are empowered to look at their own data work with their data, just like how they have been used to working in spreadsheets, but let's allow them to scale, let's allow them the extensibility so that they can now work with that large volume of porosity, frequency of data, and work on large complex datasets.

12:27

I we're going to talk about sustainability. And there's some targets that are out there. And industry has to be aware of that. That's just without a doubt. And we're going to go down that road. But I have this one question. Because of the tsunami of data because of that the leveraging technology innovation in a way that allows you to look at that tsunami and just pull out what is relevant? Do you pull the data out prior to going into the cloud? Or do you do that analytics and saying, No, no, no, yes, this is data. How do you how do you analyze your data? Where do you do it?

12:56

So we are all about operational data. It's all about the data that's coming out from their edge systems, it could be coming out from their their controllers, it's coming out from the sensors that are basically providing them the information of what's going on. And all that data is a lot of this industry has has actually put in the instrumentations, about over a trillion dollars has been spent just an instrumentation of this data. And now that they're able to collect that data, they're hoarding that data into different operational systems, that could be historians, that cloud systems that could be even from AARP to homebuilt operational systems that data is being collected. And then from an analytics perspective, what these industrials have been doing is leveraging a lot of analytics capabilities to basically look at that data. And that's really related to looking at some trends and analysis. But now what? And so we went in and solved that problem of now what now what do I do? And the next thing is, okay, how can I start using this data? If I have this data? Can I start to look at forecasting what my yield would look like today? What my yield would look like four hours from now, can I start to predict if I wish to change or you know, any of my ambient conditions or any of my parameters? If I can start to tweak, you know, a little bit of the moisture levels? What would happen? What would be the ideal state I want to be running this line on? And so that's the those are the things when the operatives think about they think, oh, that's I can't you know, I don't have the technology, I don't have access into my data. That's where they would tap into, you know, they would bring in some heavy hitter consultants, they would bring in data specialists would come in, and they might have the expertise on the data, but they don't have the subject matter expertise. And that's really where the this industry needed to change the approach and we started to basically put the operator in the center of the universe and say we need to be operator and Scott. There are multiple reasons for it. One of the major reasons is because this industry needs to institutionalize this knowledge, there's a gap of these resources, there is a gap in terms of that expertise that's going to hit this industry in the next decade, because a lot of this workforce is about 30, more than 30% of this workforce is aging workforce. So as you see that shifting out, there's a huge gap that gets created. So it's very important to institutionalize that knowledge and start preparing the organization's for that shift.

15:33

So what I hear you saying, which is interesting, you are able to provide that tactical data for real time action, and that is, operationally I can look at the data, I can make decisions and and optimize my whatever manufacturing asset based off and, and that institutional side where I'm collecting that information. And whether we like it or not, it's going to happen retirement that knowledge out the door, be able to institutionalize that, let's shift gears a little bit here. Let's talk about sustainability. why that is important. From the perspective of AI.

16:09

I think it's one of the key, it's going to be one of the key drivers, it might not seem like it. But if you look at this industry, and you look at sustainability, have manufacturing the industrial side accounts for 25% of the global carbon emissions. You're responsible for 1/4 of the emissions?

16:29

Is that globally? said 25%.

16:34

Yes, got it. And, and out of that 25%, close to about 50, a little less than 50% of that just comes from the manufacturing of cement, steel, ammonia. And essentially, you know why that is because that's all infrastructure that we're building, right. And that's critical. But that is also important to recognize all that infrastructure that we're building is also creating an emission of 45% of the industry's carbon emission.

17:03

It's interesting. And it's one of those things that you need it, you can't stop it, right? You need the infrastructure, but you have to think about it differently. You got to have to figure that out.

17:12

And so if you look at some of the industry stats, it is why, you know, if you look at different industries, that's just one part of it. But if you look at metals and mining, you look at food, everybody is making a contribution there to those carbon emissions. I had some interesting things looking at, you know, we work very much in the food industry to in agriculture is estimated for over 70% of the global water use. It's one of the scar spaces that we would have if we continue on that path. Yeah, yeah. Food chip food supply chain is responsible for another 30% of the GHG emissions. Some interesting fact was that it food waste was a country, it would be the third largest emitting country in the world. Wow, US and China. Put it in perspective.

18:04

Yeah. This is the in we're gonna venture into this is a lot of that carbon being produced as a result of inefficiencies with the assets.

18:18

So, Scott, you have to really break it down. Yes, it's being produced in multiple ways. It every industry is obviously contributing to it in one way or the other in certain industries, over over utilization of the assets, any of the assets that they're running is causing that in certain industries. It's the high utilization of the fuel, because energy being one of their largest consumptions in our business, you would see or, you know, in the oil and gas sector as well. But every bit makes a difference for Scott, if you look at the amount of waste that gets generated through a production line and take, you know, any of the industry, take metals, take cement, or take food, if they can start to control the waste throughout the line, they can start to make a difference. I got some is not the theater, some somebody threw out some random stats of May. And they said, one of the large food manufacturers that develop that is producing the chips, they end up creating more than $30 billion worth of waste, and all that waste goes into landfills.

19:33

You would think that there's a financial incentive to be able to make your organization your operations as efficient as you possibly can, right? Makes sense.

19:42

In in most traditional ways, as they look at Yes, they look at energy as a huge cost. And they're all kind of optimize that. They look at raw materials as a huge cost and they're trying to optimize that is everything else on part of the CFOs agenda is yet I would say not really Scott, let's call it agenda is only looking at how am I looking at my margins today, and how we're going to improve those razor thin margins tomorrow so that I can sustain this business. And that's why this industry has has been always in a firefighting mode. And one of the big things that why I call it a movement is because this has to start transitioning from the top to the bottom, the mindsets have to start shifting the mindset about I'm always in a firefighting mode. That's because we're continuously doing the same things. If humans are looking at things and saying good and bad, we haven't get moved into the 21st century because a human has been doing that forever in this industry. Oh, it's good, it's bad. Let me get brambles at random sampling. And I'm going to find out what what's going on. That's not how this industry should be running. We have enough tools and technologies. And we have made enough progress, that we should be able to now leverage tools and technologies for that purpose, we should be able to leverage, you know, either platform like ours, where or technologies like this, where they can tell you anything before even that happens. So we're not contributing to the sustainability challenge that we're faced with right now. We shouldn't be able to control this well in advance not find after the fact. We've still been we have been and we continue to be operated in a reactive manner.

21:16

It's a human it. I mean, you're hitting on all the points. I mean, without a doubt. How does and how will AI help us with sustainability? If I'm a company?

21:28

Who also there? There are three ways of looking at this. And I learned this by from my customers really, it's not that, you know, it's it's earth shattering revolution that I'm going to do, I've actually learned by working with these customers, right? So what are the key sustainability is achieved in three ways. One is you look at your current operations, and you optimize that, that's where you can start to already gain and be improving this is you can already start to gain 20 to 30% off efficiency gains, just by optimizing your current assets and your current operations. The next thing that comes in that is the next phase that comes is then you go from optimization to looking at alternative sources of energy that can further now go from, you know, if you were at that 20%, you can start to further gain 30 to 40% by looking at alternative sources, and then over the course of time also start to embed New Tech, new technologies, as your as your assets are aging, and you're starting to replace this, what this industry would end up doing is start to bring in more energy efficient assets into into play as well. But that's actually the roadmap of how you gain sustainability. One of our customers just in one of their one of their plants, actually, it's a food ingredient manufacturer, one of their plants, they started to look at how they were generating energy through their cogeneration assets. And and realize that they were always running them at 100% efficiency, even when the plant demand didn't require them to run the assets at 100%. Because you know, it's still hard to keep on going back and forth,

23:03

to cycle those things down, up and down.

23:06

And then that requires, you know, more resources. And that requires then repeated intervention, that just they didn't have the ability to do. So that was the easiest thing. And then they recognize that and that's where, you know, it's I'm talking about a very simple way of how you start to optimize this. So they started to look at them, how we can use data, so that the data can tell us if the plant demand is X amount, how to run each of these assets that's supplying the energy. So they actually set that and they connected the, the the platform, and they have been able to they've been using it now for the past almost four years. And what they have been able to do is now create a completely closed loop system. So that the plant feeds the data and tells our system of what the plant demand is the system then connects back into these assets and say run asset one or run boiler one, that 40% efficiency boiler to at 70% don't need to run boiler three because the plant doesn't need it right now. And then takes that message back into the control system. So there's no human in the loop, right? And runs that system. And it's been running it for the past, you know, four years now.

24:13

And probably put in a lot of coin in the pocket too, as well as that whole sustainability. I mean, it's it's a it's truly Win Win everywhere.

24:21

I they have been reporting that year over year there has been they have been able to reduce their fuel consumption by more than 4% just by looking at the small assets I'm talking about. Yeah. And then over 20 million pounds of carbon emission reduced every year.

24:39

So So why what what are the forces that are requiring businesses to look at this? What what regulations are going to be in place? What what what are we doing here? Well, so

24:54

one of the mandates really is from the industry, if you look at the mandate is really to be achieved. Certain carbon efficiencies and or net zero emission mandate for 2030. And then further into 2015, where everybody is looking at, you know, zero carbon emissions zero,

25:10

by the way, I want to make sure that it 2030 is just still right around the corner, FYI, it's only nine years away. So if you look at 2030, and just go on, I got it. I know, it's nine years away, it's just like, right there, you, you know, you're gonna be on 2030.

25:25

That and that's why I talked about this as a as passionately as I do, because I think we all need to get on that on on that train of passion for this, then it builds on the passion project into the CFOs mandate. Now, the CFOs mandate, the CEOs mandate, it shouldn't just be in the operations team looking at, you know, how we're how we're improving on our continuous improvement projects. No, it's no more about that. It really needs to be as what are we doing about all the waste? What are we doing about energy? What are we doing about water? And we do this in a combined way. All contributes towards sustainability, right? Because right now, it's department by department. It's very segregated. And that's why a lot of the AI that also gets applied is very segregated. Nobody, nobody has looked at this, how do we apply different technologies that allow us to hit these kind of methods, nothing happens overnight, nine years, that would be gone.

26:19

Like a blink of an eye, I'm just telling you, when you mentioned this, and I'm thinking then you said it's nine years in our off conversation. And I just said, Oh, my gosh, I had the wrong perspective, that's right around the corner. And that's got

26:30

to happen now. Right. And the only way it can happen is when it becomes part of the mandate. It's no more about just a nice to have it's about and they can really those are the few things that can start contributing, how am I going to reduce my water consumption? How am I going to reduce the waste that I'm generating every day? And how I'm going to actually control my energy consumption and utilization throughout these, they can just start simply with looking at those things. That's really where I've seen customers, when they simplify it that way, they're able to then identify, hey, where can I start today? Then where can I go tomorrow? Yeah, that helps them get on that journey of sustainability. It's as simple as that. And I know, it's not easy for them to start to immediately all of a sudden prioritize it. But guess what, if the mandate is about reducing costs, as well, and how you're going to actually look at, you know, covering that labor shortage, as well, all of those things help you there as well. Because what you're going to end up doing is you, if you reduce the waste, you've already started to impact your bottom line, if you can start to reduce energy consumption and control it, that's helping on the bottom line too. And then if you can actually put the operator to control it, that's gonna help your labor shortages, all feeds into those mandates to

27:49

roadblocks in what you're saying. I mean, it's the money, but there that it's there, there are roadblocks. And I'm not saying don't, don't come to me, or whomever and complain about this. It's got to happen, because it's a mandate, and you got to figure it out. But what are the roadblocks?

28:09

So to be to be just very honest about this, Scott, I think one of the biggest roadblocks is the mental Roadblock, oh, it's too hard to it's the myth about technologies like AI that stops people from leveraging it to its full capacity. The other is the siloed transformation approaches. Every group, every organization looking at silo, there is the companies that I see the most successful that we have worked with are the ones that look at this edge scale, you will, you will learn certain places, you will fail at certain places. But the success that will that you will create through this journey is what's going to help you get ready and meet your objectives for 2030 and 2050.

29:00

And it's got to happen yesterday. I mean, you and I share the same sort of, you know, the passion and anxiety to saying, hey, we've got to do it. Now. I don't know why this is, but it is what it is. We have to wrap it up. Unfortunately, I can have this conversation for a long time in America. How do people get a hold of you and say, Yep, I like what she's talking about. Best way to get a hold of,

29:24

you know, just go to Canvass.io. Click on you know how to connect with us different ways to find a demo book a meeting. And that's the best way and you will find that our team, which is a combination of subject matter experts, as well as data people that actually know how to work the industrial data would be happy to work with it.

29:45

Excellent. I like that. Go out to our stack our two men, it's h u m. e r a. Malik. Did I get that right? Malik. I hope so. Ma l ik find her Reach out there too, as well. She's got a great stat card. See? Oh, Canvass is the company. Fantastic. Thank you very much for being on the industrial talk podcast America. It's been an absolute pleasure, Scott. It's been wonderful. It is the number one industrial related podcast in the universe. Just FYI. I think I've oversold it. Alright, listeners, we're gonna, you know, we're gonna wrap it up on the other side. So if you're not, we're gonna have all the contact information out on industrial talk. ca.com. And, of course, we're gonna wrap it up. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network.

30:43

All right, a big, big, hearty, thank you to Humera Malik, Canvass. AI is the company go out to Canvass.io. Find out more. I'm telling you right now, if you're not looking into data, as a way of solving some of your challenges. I mean, I like the fact that she brought up the point that it could augment your workforce. And I mean, it's really important, especially today when we have a real tight workforce. She's great. She's a rockstar data Rockstar. All right, again, IoT solutions World Congress in conjunction with the industrial internet Consortium. This event is in Barcelona. It's incredible. Got to put those two things on your bucket list, October 5 through the seventh 2021 right around the corner. And the next one is the manufacturing and technology show. This is in Cleveland, Ohio, November 9 2011. Let's get our life back in order. Let's visit these things. Right. Be bold, be brave, dare greatly change the world. Thank you very much for joining. We're gonna have another great interview right around the corner.

The post Ms. Humera Malik with Canvass AI talks about Data and Industrial Sustainability Goals appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Mathew Sachs, SVP at CPower Energy Management about “Distributed Energy that Creates a Flexible and Resilient Power Asset Market”. Get the answers to your “Distributed Energy” questions along with Mathew's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

grid, utilities, people, distributed, Mathew, business, big, demand, generation, customers, energy, technology, industrial, devices, build, innovation, renewables, power, supply, bit

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right, that is right. You're saying to yourself, Scott, what? Where am I? You're on the industrial talk podcast. This is a platform that celebrates you. You're an industry hero. You are

00:33

bold, you are brave, you dare greatly. you innovate like nobody's business. you're solving problems, right? And you're changing people's lives, and you're changing the world, each and every day. That, my friends, is why we celebrate you each and every day on this particular podcast. All right. In the old, industrial talk, hotseat, we've got a gentleman by the name of Mathew Sachs, right, please make a note of that. He's got a lot long title, SVP strategies and business development. The company is called C power energy management. We're going to be talking about distributed energy and much, much more, let's get a racket.

01:21

All right, a favorite food of mine, chips and salsa. I was just sort of chewing on some chips and salsa. And you're saying to yourself, Scott, Hey, your body is a temple. Now when it comes to chips and salsa. Oh, my gosh, that is absolutely delicious. Alright.

01:38

Let's talk about some events that are coming up that you have got to must put on your calendar. The first one is the digital summit. And that digital summit is brought to you by those incredible folks at IoT solutions World Congress. It is the 11th and 12th of May. And it you know what that does. It's featuring real professionals solving real problems, and leveraging innovation and technology to make that happen. Now you can use that, put it on a bumper sticker, I have no problem with that. But the real kicker is that, you know my backgrounds, utilities. So we've got, we've got a side event. So you go over there and you say, Alright, let's see what's what's happening. So you scroll on down side of it. And at 9am. Central Standard Time, we've got the Well, I'm leading a panel of great people, electric utilities, digital transformation journey. So how do you take all this wonderful digital transformation innovation stuff and apply it to that grid, apply it to Universal utilities, and beyond? So that when you walk into a room, you flip a light? It works? Yeah. Yeah. That's what we're all about. And the panel to click on in there. It's pretty cool. So it features a gentleman by the name of Phil carry. He is a consultant with mad skills, former employee of Southern California Edison, and he was leading the way. And the other gentlemen, Michael Bates. He's the GM energy with Intel. And we're talking once again, this electric utility, digital transformation journey, go again, go out to IoT solutions. World Congress, that's their URL, find the digital summit, sign up and learn something about how these leaders are moving forward with incredible solutions. All right, that the other event that I'm going to be at, I'm going to actually be in Cleveland for this particular event. It's the manufacturing and technology show. And it is, it's it's far off. So you've got a lot of time to plan for this bad boy, November 9 through the 11th. And then they have a virtual event, December 7, and eighth, this year. And again, you know, we were starting to sort of build on it. But I'm going to be broadcasting live from that particular venue. And highlighting once again, incredible people who are

04:19

well, leaders, innovators, trailblazers, second to none, making our lives better. Yeah.

04:29

manufacturing and technology show and the URL is m f, g, t, ch show.com. Now have it out on industrial talk, you'll be able to see it, you'll be able to find it. There's no excuse for you not going. That's it. That's That's all I want to say about that. Now. Now, let's get on with this particular interview.

04:49

As you all know, I geek out on this utility stuff. I don't know what the future holds, but it's exciting. There's some cool stuff happening and people like Mathews

05:00

And others are just coming up with incredible solutions that are pushing the boundaries of utilities and, and But once again, utilities want that stable

05:12

that that stable power. And they and they've got to work with a number of entities. It's a challenging time, and incredible opportunity for brilliant people like Mathew, brilliant people like Phil brilliant people like Michael to be able to just shine and really solve problems. Alright, distributed energy is really the top topics. But once again, we we cover pretty much everything. So enjoy the interview. Mathew, welcome to the industrial talk podcast. I'm excited for this conversation listeners. We're going to be talking a lot about I don't know, man, a lot of future thinking a lot of future compensation, we're going to be talking about distributed energy

05:56

outside of the fact that it's hard to say quickly, but distributed energy. How are you doing, Mathew? I'm doing good. Scott. Thanks for having me. I appreciate you taking the time out today to talk man. It's cool. It's cool. All right. For the listeners out there. Give us a little you know, background Luke 411 on who Mathew is. Yeah, sure I I've been in and around the energy space, or what I would call the new energy space for the last 15 years and they see new energy, they typically mean things like solar storage, things like that. And really building and investing in new companies. Today I lead strategy and business development for c power and really all that business mumbo jumbo In short, I'm helping find new ways to leverage our expertise and capabilities to grow and help evolve the grid we live in.

06:45

should mention you know, my previous experience spans from utilities to private equity and building some some solar companies up from the ground.

06:55

Man street cred, if you go out to his stat card out on LinkedIn, type in Mathew with one t don't come to me and say I can't find it because you're spelling it with two T's, one t s, a CA, CH s, pronounced as sack So go out there, you'll see a stack card it is impressive. c power.

07:16

What is that? It? Does that mean? Anything CPower? Or is it just the name?

07:21

See, power is just a name. We were built up over time through a bunch of mergers and acquisitions. Some of them started with a C. So I assumed this is all before my time here. But I assume that's where the C monitor came from. But, uh, but I still think it rings. Well, it does. It does. Now let me ask you this. Let's talk a little bit about distributed energy. Now. I've had a number of conversations with other utilities and other energy professionals. And one of the real challenges, of course, is how do you manage? How do you create that, that nimble that resilient that

07:57

to incentivize generation that is renewable on to a grid into a community and maintain that stability of that system? So with that, distributed energy, give us a little definition of that? Yeah, well, distributed energy is well, maybe going backwards. And second day, we traditional energy is generally done in a centralized form, or it's in big power plants that are typically far away from the demand. And then they're transported through big transmission lines into distribution lines into your home in your business.

08:32

Distributed energies where you move these generation, or other DVRs distributed energy resources into that distribution grid, often what we would call behind the meter or into your home or business and that's where things like rooftop solar or storage come in mind. And, and it is a challenge what you mentioned, I think there's a lot of challenging kind of orchestrating all these little devices to kind of played the symphony, if we could stick with that musical analogy for a while but, but it's a challenge that CPower and others try to help help keep up with, you know, in the end, there's one thing that has to happen in supply has to match demand on the grid, or the lights go out and no one's very happy. Yeah, don't don't do that. You know, everybody's in for renewables. And it's in rightly so it's all good. And, and whatever that portfolio mix looks like. But if, if my power it starts to flicker, and then I go to my digital clock on my microwave, and it's blinking at me,

09:33

no good, happy. Yeah.

09:36

So let's talk a little bit about where this is going. Why is this important? Where are we? I mean, it just seems like

09:43

seems like there's a lot of traction that has happened. A lot of things that are taking place.

09:49

Why is this important?

09:52

Yeah, I think there's there's a ton of reasons why it's important. One and maybe at the top. Both businesses and homes are adopt

10:00

During these DVRs distributed energy resources on their own, for all sorts of reasons, some because they want to be greener or cleaner, some because they want more backup, some because it offers better economic incentives for them

10:14

in terms of Bill savings, or what we do with CPower to help balance the grid with this, but, but they're already using them, if you have these things being deployed in mass already, why not use them to help balance the grid instead of going out and deploying, say, another Central Station power plant, that might be a lot dirtier, but but even

10:38

maybe more important, it only operates for a few hours a year when the demand is highest. So the idea is to leverage these assets to kind of well have the terminal become very familiar with over the last year, flatten the curve and flatten that demand curve in this case, and alleviate that generation. Let me ask you this, that the challenge I see is that you brought up this sort of centralized generation, long ago, it was relatively easy to match supply demand, because you had these centralized assets, big centralized generation assets, the design was to be able to ensure the customer, the end user, the manufacturer, the customers at one end, receive consistent, reliable power. Now, with a distributed energy model, you take that centralized, and they play a less and less role, but you're trying to create a baseload type of scenario for all of these disconnected or

11:42

these smaller generations. How do you do that?

11:46

Yeah, well, I think that's a great point. Many, many of these DDR zz that are out there are not meant to be baseload. There are some that are like a CHP type of plant. But for the most part, they're meant to, from a grid perspective, they're meant to alleviate the peak.

12:04

So things like storage, energy storage in your home or in your business, they're not for the grid, they'll never be a baseload acid, what they could do is when you have your hottest day of the summer, and everyone's using your AC and the grid at peak demand, instead of building the next new generator, he just didn't start discharging your batteries, these batteries in your home, which looks like to the grid, less demand. You know, an analogy

12:35

I kind of use sometimes is July 4, right by me, July 4 has a lot of traffic. If you said let's get rid of all July for traffic, we had to do that, which is the case with the grid, it has to state ballots. We said let's get rid of all this traffic on July 4, there's a couple of ways you could go about this, you could build a bigger highway, right? Very Kintu transmission generation, you could go let's say I'm going to take this three lane highway and make it a 15 lane highway, and you're never going to have any traffic on July 4, the problem is you're going to eat into all this land, it's going to be a little dirtier. Most of all, it's going to be empty for most of the year. So what we kind of do at sea power is and what you could do with distributed energies is kind of akin to that in the sense that you see, let's not build a 50 lane highway, that doesn't make a lot of sense. Let's pay people to leave a little earlier on July 4, maybe leave a little later or maybe not leave at all.

13:29

But that way, you don't need that big highway yet you still get rid of the traffic. Hopefully that made a little sense.

13:37

All on it. Absolutely. There's there's a way of being able to manage

13:42

and correct me if I'm wrong, Mathew, that demand side, there's there's things that can be done on the demand side of that, that equation, like there, there's probably assets or buildings or whatever it might be out there that can be controlled and managed in a way that benefits benefits the demand of that profile. Is there a way of being able to take sort of that

14:09

these these distributed energy blocks and aggregate them in such a way to create maybe a larger aggregation? Is there some way to be able to do that? Yeah, so the absolutely first you're definitely right. It's not just batteries here we're talking about buildings could be batteries in themselves, they take the fact you could cool them off earlier and kind of akin to leaving earlier in my traffic example. But um, but yes, I mean, what CPower really specializes is I would say aggregate and go one step further and optimize those assets. We stand between CNI customers, like large, big box players, heavy industry,

14:52

universities, hospitals, and pretty much all types of large CNI customers when I say CNI, I mean commercial and industrial. Yeah.

15:00

In the grid, and what we the products that we offer to the grid is really aggregations of this. So it no longer looks like a small, little one stop shop for for the the grid and now looks big. In fact, you know, across the country, we have about 4.2 gigawatts under management, which is the size of several very large power plants. So 4.2 gigs?

15:28

It is

15:30

it's bigger than a meg megawatt. Yes, it's considerably bigger than a megawatt. But yeah, absolutely. And so now you now you're able to take that

15:40

and aggregate it. And from the perspective of, let's say, managing the grid, you can control that in such a way that and like I said, I'm just sort of spitballing here,

15:53

you can control it in such a way that will benefit that grid in a positive way to match supply and demand some, and because it's distributed, maybe some part of that capacity doesn't need to be activated and southern, you have that capability of doing that. Yeah, that that's exactly what we do. And it's it's often what we would call capacity, or power, which is measured in megawatts, it also goes into things like ancillary services, like the frequency, when you have plugged in, everything's at 60 hertz, or your computer doesn't work, right. Sometimes these can be used to do things like that, as well. So it supports that too, as well, because it's

16:34

what was this, somebody was saying something about

16:38

the, the generation of the past, would ensure the quality of the cycles and the voltage and everything that you want. But the demand today is so important, because we're dealing with such, our technology is sensitive, that doesn't do well, when it's like 59 and a half doesn't like that, because everything is designed. So you. So you're able to do that, be able to aggregate that and be able to

17:08

relatively easy.

17:10

I don't know if it's easy. And you know, it's something to keep in mind that you have to do this with not interrupting our customers core business. So if you have something like a battery, or micro grid, that's easy, because it's a device that just dispatches and the only thing you'd see is a green light versus a red light, so to speak. But other customers could drop load on only the hottest, hottest day, they'll, you know, maybe move their temperature up or prequal. Their their store.

17:39

And those customers aren't going to be working for a frequency program that happens many more times a day. But so I think, you know, it's first you have to really understand what each facility's kind of potential is. Sometimes you call it the wattage potential.

17:57

And, but then you have to figure out the, you know, the right software to kind of orchestrate that back to the grid. And then you still have to win these grid programs. Some are open programs where you can bid like an auction. Some are highly negotiated bilateral types of deals, man, that's a dynamic system. That's dynamic. That's a lot of decisions going on. Do you guys work closely with the utilities? Yeah, we have a business that really focuses on winning those utility deals, and even utilities themselves. Some are more open programs where you can bid in, and others are, we like to say are close, but you have to bid to win that program.

18:37

Like an RFP type of supplier, yeah, we, we work very closely with them. And what we find they often value is the insight we have into our customers and what they could do that that's where, because you can imagine if we're in Region, let's say on the Northeast, and then we have a similar set of customers on the, the Northwest, we understand how much load and how dependable and how accurate because from a utilities perspective, dependability is everything you might get there, sometimes that doesn't count for them, you got to get there all the times because it will go back to the first thing you're not happy if you walk into your oven light flickering.

19:18

And that's a lot of pressure on you guys, because because utilities, they've been around for a long time. They use a lot of that, that technology, the way they operate, their system has been around for a long time since the beginning of power. And they've they've just the system has evolved into what it is today. However, they can always go back to Okay, now this is not working, our customers being impacted. We're going to pull back and we're going to do whatever is necessary. So pressure on you guys. It's definitely some pressure. We got to get it right you know you're in the energy business you there's not a lot of room to get it wrong and there's there's there's big problems. If you do

20:00

But it's also a growing problem for utilities and grid operators alike in the sense that we talked a little bit about renewables earlier. And we have these low cost renewables that are clean and generally great getting deployed in mass right now. But you know, if there's a downside of this, that they're different than the traditional generation, they're intermittent. In other words, when the sun goes behind the cloud, solar panels produce less than electricity. So now you have this growing need of where they used to have this, what we would call firm production, now you have this intermittent production. And we could go back to that kind of highway example, we could build this redundant generation system to pick up or we could have demand react a little bit more to supply, which, which, obviously, we're big fans of here.

20:47

That's a, that's a digitization that's an innovative solution to that, because you're talking old school thinking, and I remember going to the system operator, or whatever they call it at that time, many years ago, where the guy would just sit there, it's still very manual, I see my demand going up, I could sit there and turn my generation, I can meet it. And then if there's a huge peak, then I just turn on a turban, a, you know, g turban and start popping and getting that demand or the getting that supply up to meet the demand. But here, I mean, it's it's, it's a lot of little things. That's, that's a dynamic system. And and I don't know, and correct me if I'm wrong, Mathew,

21:32

it has to be done through technology. I don't think the human the human side could manage it that way.

21:39

Yeah, it depends on how big and small your pixels are. Like when when our industry started, it was about summer peaks and eliminate summer and you'd have some very big loads. And it used to be done with phone calls, hey, call up XYZ company, tell them to drop their load and go through to the curtailment plant. And we still do a bit of that. But but for the most part, it's gravitating all the way to much more automated to the case where a fair amount of our portfolios now will machine to machine people don't get involved. But you're spot on Scott.

22:11

What are the what are the roadblocks? I mean, it's going to happen, let's put it is happening now. It's going to be more and more. There's a lot of other dynamic challenges existing within the utility space beyond what you guys are doing, but it's all very dynamic. What what are the roadblocks, what are we talking about here? Yeah, it's a fair point. And maybe I should preface everything saying is I don't ever envision us moving to a fully distributed system that there will be central station generation and there will always be a need for that. But Roblox for us is part regulatory. We have regulators for utilities, and yes, those so called DSO or ISOs, ISOs. Yeah, ISO independent system operators. Yep. They, they're there. Their job isn't to experiment with new technologies, right, which To be frank, they're Their job is to ensure reliability the grid and ensure that the right economics and the fair economics so that they're not really incentivized to push new rules out in front of the technology. So I kind of sometimes liken that to a capacitor, you have everything getting shoved in there built up, then it just unload. So we just had one unloading fork, which is a the

23:28

federal regulator transmission. Yeah, exactly. But they came out with only going for 2222. But it basically says that, so ISOs, and artios need to

23:41

need to reward or compensate distributed energy devices in the same way that the central jet is.

23:50

See, I'm going to push back a little bit, here's the deal. I'm an ISO, or I RT or whatever, my I get paid, or I'll get penalized. I'm okay, over here. If I deliver my power in the right way. If I don't, I get penalized. So I'm not. And yet yet there seems to be a disconnect between the incentives to try to incentivize businesses to more to that distributive, renewable, whatever might be over here. And yet, these over here are saying, nah, ha, no, I tried that one time I got penalized and everybody hates me because of that, and customers are coming at you. So there's a real disconnect that happens there. I think that's a fair point and you know it which he need to get it right to start with like, you can't be this is forget about your oven in my life. This is people's hospital, their oxygen, other things that are alive that you know, there's these things need to work and there's critical, critical loads out there that have to work no matter what more than five nine accuracy. But you know, it has been proven

25:00

to work overtime and but this is kind of the this is this kind of the issue. You know, we were talking about challenges when do when is it the right time for that capacitor to load? And how far did these technologies have to develop? And how far can you develop them without kind of mass deploying them and you know, I think where the rubber kind of meets the road here is another kind of important thing to consider is economics. And you know, people can pay up to kazoo for their electricity either is probably the, one of the quicker ways to create unhappiness is to

25:36

have basic necessities are increased the cost of basic necessities, which I think electricity is so I think it's here. And you know, the funny thing is, is all this one of the big reasons that you see DRS being deployed, we talked about it just really briefly, is resiliency. We've seen our grids fail us over the last year, California, Texas, and you would, what does that do that drives more people to go out and get types of backups, batteries? backup, Jen, just Oh, yeah, Jen said, micro grids. And that's

26:08

as those are deployed, you're just increasing the opportunity to be able to use those for for other reasons at a low cost, because now you're not trying to incentivize their deployment, you're purely tap into something that's already there. Okay, so let's put your future hat on real quick. Where do you see it going? What, what do you think is going to happen in the future? Yeah, that's, um, well, kenaz, let's quickly refresher where we came from. It was really a supply driven network is what we've been talking about. In other words, if I flip my light switch on here in New York, somewhere, regeneration clicking on to supply the electron. So oversimplified example, granted, but it is still a real, it's a real time commodity, both both open. And that that's where we come in from. And now we're going to as you're seeing these distributed assets being called on to supply things more and more, and that's been growing it and that's bringing us to what I would call a two way or bi directional grid.

27:08

And we're seeing that happening more and more. And I think that's kind of where the beginning stages of that right now. And as we do this, we, companies like us are investing in what we call optimization technologies to improve this greater and greater, but we're also getting more and more data, and you're also getting more and more decentralized devices out there. So where does this all wind up? I don't know. But sometimes I like to think it will be like the Internet, and gravitate to what I would call an omni directional network. So in the internet, we all consume information, we read emails, webpages, we all produce information. So more emails, for sure, send me an email, you should see more, you should see some of the emails I get, I wonder how people consume or produce such large information. But and then they also store information, whether in the cloud or locally, right? And then if I send it, if I send it, if I sent you an email, today's got it in my route through Kansas, and tomorrow, it might route through Milwaukee. But the network's always, always adjusting. So as we have more and more of these nodes and these distributed devices out there, and better and better logic, does our electric grid eventually become omni directional like that? And it's interesting. Yeah. So far away? Well, no, you're the SVP of strategy and business development. That means you, you have this conversation quite a bit. Yeah, that's cool. Get paid to dream sometimes. And that's the best part of my job. But I'm telling you right now, it is it's important. You know, you're constantly educating, you're constantly collaborating and innovating. That's, that's what makes this time really interesting. From my perspective. I don't know what switch clicked. But all of a sudden, everything is possible. Everybody's saying, why not? Well, I'm gonna do it. And then the technology is sort of there to be able to do it. And it's just an interesting time. And I wish I was younger, because I think that

29:04

I don't know the future's bright. From that perspective. I think so too. And in, you know, in fairness, the grid hasn't changed much since salmon soul and gave 100. And something years ago, God founded it. So we're, we're overdue for somebody innovation here. We've changed how we do everything else there. But it's a super exciting time. And mostly because I think we can make a difference with what we do make make people's lives better.

29:30

And hopefully more affordable.

29:32

ASCII, and you will, it'll happen or it stops cold in a sense. It doesn't continue to move forward. It doesn't. If you don't have the right things in place to make it and to facilitate this new innovation, then, yeah, it's it's tough to keep on you know, doing that. But I think you guys are there and you understand what the drivers are. And as a consumer, I just want flip on my lights. It's on doesn't fluctuate. I'm happy.

30:00

As a clam, that's the simple reality that I'm I live under. That's right. You know, one of my mentors once told me a good analogy are those with solar but he's,

30:11

he said, Mathew, people don't go solar to save money. And he said, you know, they'll, they'll go solar to be green, they'll go to be tech forward or go to,

30:20

they'll go for many other reasons for some resilient power on their house. However, you need to save the money. Because if you don't save the money, they'll be embarrassed when they tell their friends. And that's, that's so wisely. Not sooner. No, that's true. And but none of these solutions work if they're not economic. Yeah, you're you're spot on. Alright, how do people get ahold of you? They might have said, Gosh, darn it, that Mathew with one T is amazing. I want to get a hold of them.

30:48

Well, I guess the best way hit me up on LinkedIn. Or I tried my best to get in touch with folks or I'd read out my email here, but it's it's quite long. So you might do better on LinkedIn. But don't forget the one T. That's exactly right. Ma t h e. W SACH. S is his last name. sax is how you spell it. Yeah, reach out. Let me see. Apparently there are other Mathew sacks out there.

31:18

I'll be the one with C power with a comic. Like, put a little comment in there and see power. You're good. All right. Hey, you were wonderful. I'm telling you, man, futures in good hands with people like you and see. See power and others. I like it.

31:33

I had a good time, Scott. This is great. Yeah, cool stuff. All right, listeners, we're gonna wrap it up on the other side. So if you're not, we're going to be able to provide once again, how to get ahold of Mathew, the wonderful people at C bar. And, you know, thank you for joining. You're listening to the industrial talk Podcast Network.

31:58

All right, thank you very much. Mathew sacks. Thank you very much. Please know, it's only one T and Mathew and saxes, sh ch s, look at his stat cart reach out there on LinkedIn, you will not and I'm telling you, you will not be disappointed. Reminder, again, remind,

32:19

put this on your calendar may 11. Through the 12th Digital summit brought to you those by those incredible people at IoT solutions, World Congress, they're passionate about really

32:30

leveraging innovation and technology to solve problems. And everybody that's in that particular business summit, powerhouses, I'm just saying. And then the other one, of course, it's the manufacturing and technical show. Technology show, November 9 through the 11th 2021. Make a note. It's all out there, industrial talk.com. All right. Once again, hanging out with people who are bold, brave and daring greatly, and you're going to change the world, like all of these people that are at these conferences.

33:00

Thank you. Thank you for joining and supporting the industrial talk. We're gonna have a great conversation.

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