On this week's Industrial Talk we're talking to Brent Duersch, Managing Director with EY and Nottingham Spirk about “Wave Space and Delivering Innovation to Solve Real Challenges”.  Get the answers to your “Innovation” questions along with Brent's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRENT DUERSCH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/bduersch/

Company LinkedIn: https://www.linkedin.com/company/ernstandyoung/

Company Website: https://www.ey.com/en_gl

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

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TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, product, innovation, ey, talk, bentonville, people, cleveland, space, wave, problems, brent, collaborate, world, create, workshops, work, innovation hub, hub, real

00:00

On this episode of industrial talk, we are broadcasting live. Yes, live from Nottingham spark in Cleveland, Ohio. I'm telling you, you got to put that location on your bucket list for a visit. incredible innovation out there. We're talking to Brett with Ernst and Young. So let's get cracking

00:22

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's

00:39

write once again, welcome to industrial talk. This is a platform that celebrates you industrial heroes all around the world and the universe. I don't think I'm overselling that. We celebrate you because you are bold. You are brave. You dare greatly. You're changing lives and you are changing the world each and every day. Why not celebrate you? Because you aren't that spectacular. Alright. In the hot seat. We have a gentleman by the name of Brent, how do you say your last name again? Oh, it's dirt. Jewish. You know, it's right because I have to. He's, he's my sidekick for this particular conversation. We're going to be talking. First is Young's wave space here at Nottingham. Seberg. And you say to yourself, Scott, I don't know Matt Nottingham, sir. You need to know Nottingham. Sperg. Okay, let's get cracking. Brad, how you doing?

01:27

Hey, I'm doing great today.

01:28

Do you ever pinch yourself because you work here, this Nottingham square he just sort of pinch yourself.

01:33

I just wake up in the morning. And I'm like, I cannot believe this space. Yes, I know. I have that same discussion with my wife every morning. Or like, every day when I get home. I'm like, You know what? I get paid to do this. This is the best. This is the best job ever.

01:51

And I have to say, you know you do you do you go to the store and say yep, yeah, uh huh. Oh, yep. And then your wife says, I'm tired of having this conversation. Oh, yeah,

02:00

I know. I know. I did that the other day, walking up and down the aisles. And I was like, just like, Hey, I recognize that mouthwash bottle. Right. And, you know, I'm getting that that, like, pick up the bread. It's like, does it matter? No, no, this is the coolest mouthwash bottle ever. Like let me tell you about how it works. Right?

02:19

Don't bring me to a party. Alright, for the listeners out there. Give us a little background on who Brent is.

02:25

Yeah, sure. So so I'm with Ernst and Young. I'm

02:29

okay. How do we how do we simplify? Can I just say Ian,

02:33

why how you can just say EY you don't

02:36

have to ampersand in there. Yeah. Okay. Ey.

02:39

Yes. So yes, I'm with you. I'm a managing director here at the the EY Nottingham spark innovation hub has been with the firm for basically two months now. So so new. Yep. New to the firm. Yeah, to Cleveland, just, you know, new new to all things here. But, but basically my background, I grew up in Cincinnati. So this is the the homecoming to Ohio here. spent 20 years at Procter and Gamble, did some product innovation work for them and a fair amount of emerging technology work. So over the course of 20 years, you can imagine what's emerging technology at one point gets pretty mundane and boring later, right. So I've seen a little bit everything come and go over the years. And then really was us ready for something new from a personal and professional standpoint. And my wife and I packed it up. We moved out to Bentonville, Arkansas, and a few years working with Walmart. So

03:34

So, oh, what's the population of Bentonville?

03:37

You know, it's it's a Bentonville proper. I think it's about 25 30,000 but the metro area. I mean, if you take all of the towns Rogers Fayetteville where the university is, I mean, it's creeping up to I think that the the latest census numbers it was up over 100,000 There you go. Yeah. Okay.

03:58

I just never, never knew it. Yeah,

04:01

no, it's a it's a big area. It's a growing area. It's an interesting area because a lot of people move there and don't want to leave because the food scene is great art scene is great outdoor scene wherever know that you wouldn't have guessed. Oh, but it's, it's a fantasy. It's a fantastic place to live. So,

04:19

okay, do your bucket list. I'm gonna put that on. Bentonville

04:22

go to Bentonville? You know, it's not Cleveland. Cool, but it's, it's cool.

04:26

Yes. It's not Cleveland. Cool. Because it's cool here. And it's cool.

04:32

I know. But we got the best. I mean, think about this is mid November in Cleveland and we're sitting out on a patio it's 60 degrees.

04:41

Yeah, and if you're if you're looking at the video that the trees are beautiful it come on. See, I'm looking at that. Check that out. It's picturesque looks great. Look at that. Yeah, that's fantastic. And you're not and we're here, right? Fire in front of us.

04:56

Yeah, go not bad at all. But yeah, so but yeah, like I said, Just a couple months ago, moved back to Cleveland started with EY. And you know, basically I'm in residence here at the, the Innovation Hub, you know, five days a week, and it's it's the it's the coolest place

05:13

to hitch me. Yeah, I was all geeky. When I come walking through and I see the big dome. I'm going oh my gosh, that's big. It's big.

05:23

Oh, yeah, man. It's, it's, it's I get to work simultaneously in a temple and a garage. Like,

05:30

this is like a concert. It's sort of funny, because it's like, this is Quonset hut. Like, but it's, it's got mad tech everywhere.

05:37

It does. Oh, yeah, absolutely.

05:40

You got to put this on. Alright, let's talk a little bit about that. Now. Ey is here. You've got that relationship with Nottingham spark or an S. And you see the the necessity this is this is important that we start to develop these innovations. And and you're walking around and you're looking at all the innovations. Why is it important for EY to be here.

06:03

So it's, I think there's a couple different pieces one, UI has a lot of experience in creating digital solutions. And if you look at the evolution of product, and particularly, you know, the the evolution of trying to put services, to wrap services around products, you have the ability to to create a connected product, right, embed the right sensors in it, get the data off the sensors make sense of the data coming off of those sensors, that's really important these days, is a is a manufacturer who really, really wants to understand what the customer experience is, that really wants to understand what's going on out in the field. You know, connected connected products really is a you know, a key area to invest in. So the partnership between Nottingham Seberg, who has a just an amazing track record,

06:58

the stat card is stupid, good. Oh, I

07:01

know. Yeah. 1313 150, some tap 190 5%

07:04

all commercial, it's like, yeah, got it. Yeah, you're hitting home runs every time you step up to the plate,

07:11

I mean, just just crazy numbers. Right. But But, but part of that is it comes from, you know, a very disciplined, you know, innovation processes, vertical innovation, right. And, and being extremely customer centric, right. And it really, really understanding what the what the consumer wants, what the shopper wants. So So you you take that expertise, right, and how to create a product. That's that's just that, you know, the word, the word that I want to use is irresistible. Right? That yeah, customers can't wait to buy that, that shoppers can't wait to purchase. And you combine that with some of the with the digital know how of v y to say not only how can we can we, you know, embed sensors, embed connectivity in that project product, connect it, to collect data off of it, use that data to improve the product and the customer experience? But even like, how could we create? How could we manufacture that product? Right, taking advantage of the latest tech, you know, the latest advanced manufacturing technology we have to offer? It makes for a great a great partnership, because our I think our capabilities mesh very well. So it's in talking

08:27

to John and I and and he's been there celebrating 50 years. Yeah, phenomenal success, great. But then there's this infusion of this digital world, into their, their world, and they're able to say, oh my gosh, we can take, you know, our past and digitize, we can do it. And it just never stops.

08:49

No, there's no end to it. And that's what makes it exciting, right is is the, the amount of value you can get by by taking a project or a product and adding some sort of a digital component. Right. Yeah, I mean, first of all, it's like if it if it doesn't create value for the customer, right? It's gone. But that's, that's part of the beauty here. That's part of the story here. Right? Is that that the products that are getting created here do delight customers and consumers clearly right? There's no doubt there. But but but but being able to add that digital layer, right that to get the sensors to be able to put the data to use to create a, you know, some sort of an app experience, right? Um, can you I like to say it's a multiplier effect on the value that that a product can deliver. And so I think there's a there's massive amounts of potential here.

09:47

So here's my goal. You can take this before John and team. Refrigerator I want some I want some, I want some digital transformation. stuff on my refrigerator that notifies that maintenance person to come fix my refrigerator before it fails. That's what I want. On the consumer,

10:10

this is totally doable. totally doable, is if you think about some of the some of the products we've seen today, right? And and, you know, what's possible with being able to get alerts off of machines and of how they're, they're really, really performing. Right and and to apply artificial intelligence or machine learning to it to start to predict when it's going to break. This is entirely possible. This is not, you know, this is not the stuff of dreams anymore. It's pretty cool. Yeah. So it's like, it's like, there's no reason we can't do that with your fridge. Right? There's probably no reason we can't get your fridge to, you know, automatically replenish what you're taking

10:50

my AC every part. I don't want to have to think about and wake up and say, am I refrigerators warm? What is going on? And I don't want to have that conversation. I want to have that thinking I want it to happen naturally. It's

11:02

like it. Yeah, it's just saying the ideal state, you know, products products never break or they never surprise you when you when they break.

11:09

That's That's exactly right. Okay, so I'm wandering around. This is a great place it is Disney Land. That is real. Right? So I'm wandering around and I'm in this converted garage. And all I see out there is this this term wave space? Oh, yes. What is that

11:26

sockless? Yeah, sure. So, so wave space is a wise platform for for collaboration and the the ideas that we bring, not only individual clients, but groups of client clients together, really try to understand the the problems, the issues, the challenges that they're facing, and then guide them through a journey, you know, basically a facilitated journey of what looks like help, what looks like a, you know, a solution and really engage in that, that co creation co design process together. So, so wave space experience, right should not be about, you know, come here, and we're going to show, you know, like, lock you in a room and show you like, 1000s of consulting PowerPoints, right? It's, it's, we're gonna have a dialogue. Thank

12:14

you. Yeah,

12:15

thank you. Yeah, there will be no, there will be no slides with Chevron's here today. Right. So but that's part of his, like, let's, let's put together an experience that's really centered on the on the client and the problems they face and the opportunities that are ahead of them and, and work together on on how we can can solve those problems and bring it to life.

12:36

See, it's interesting, because I look up there and and and if you have a touchscreen, whatever computer, think of it 300 times larger and it's it's it's almost What's that? What's the there's a show out there that it's it's a Minority Report ish? Oh, yes. Yeah, I guarantee I'm gonna come back here five years, and it's gonna be what? They're actually doing it with air?

13:02

No, I, I hesitate to say this now. But some of the technology we have here was actually invented by the guys behind Minority Report there. Yeah, this is not You're not, you're not stretching the truth at all right. But to have a, you know, to to one of the things that was interesting during the past year and a half the past two years during the pandemic is it used to be you'd get people together for ideation sessions and workshops, and it was like, let's all we all gather around the marker board, right, and we'll get out 1000, post it notes, and we'll sketch and we'll draw, and we'll put the post it notes up and move them around and cluster them and group them and so on. And that process worked really well, when everybody is in person, right? But during the past year and a half, when you can't be in person, how do you maintain that same kind of experience in in a world where not everyone is is physically, you know, co located. So one of the beauties of waste space is having the right mix of the technology like the right physical technology in the space, like the big screens, the touch screens, right in the supporting software allows us to do ideation and sketching and concept development in a way that regardless of where people physically are, whether they're in in this wave space, whether in their in one of Eli's other 50 Wave spaces, because we got 50 other of these kinds of facilities around the world. Right, or whether they're, you know, frankly, sitting at home in front of their laptop, right, it levels the playing field and everyone can can have an equal, you know, a much more equal contribution to, you know, to helping to define the problem helping to solve the problems.

14:51

See what I do see is that that it's, it's intuitive, but it's still sort of sticking note ish and and With that sticky notice approach that collaborative feeling, okay, that I mean, there's a really a lot of benefits. But I think I like the fact that you can have these, these sort of breakout sessions, right? And then start bringing all the thinking together. Because the old way is somebody has to pull down the sticky notes. And oh, yeah, alright. You're the lucky one that gets to try to collaborate, pull all this together and make sense out of all these sticky notes. That's not a good job.

15:32

I don't know how many. I don't know how many years that was my job. That's what I'm thinking through in the back of my mind. Like, you know, that that was my thing. I

15:41

go, Brent.

15:42

Yeah, I remember, remember going to Beijing or going to Caracas to fill facil facilitate different types of workshops and sessions, right. And you get done. And it's like, you're loading piles of post it notes into your your suitcase to check and thinking like, wow, I really hope these don't get lost on the way back, right. Like, you know, someone customs is gonna open up your suitcase and be looking at it saying, like, why are you smuggling like, 4000? post it notes into the country? I was like, Well, you know,

16:13

that's what I do. You know, yeah, I smuggle post it notes. But it's

16:17

great to not have to worry about that. Right. It's like when we do sessions here, it's like, everything's captured electronically. It's, it's basically immediately available for share out.

16:27

See, and this is what's interesting. If that's the case, then the the energy that has been created through that collaborative activity is not lost, because you know, as well as I do after that number is like, yeah, man, we're running. They run on out and they go grab a bite to eat or something like that. And that's gone.

16:44

Yeah, the worst, the worst thing that happens, right, it's the valley of death that comes after a really a really great workshop, right? You bring people together, everyone gets the, you know, get some inspiration gets exposed to some some different stimuli. Right? And then you spend all day ideating. Right? It's, you know, at the end of the day, it's, you know, everybody puts their hands in, okay, now, Bray, right. And what you don't want is it to turn into the, you know, the five day void of like, okay, well, we all got together and talk about this stuff. Now. What do we do, right, but by the time you get the summary of the workshop, everyone forgot what you did. It's exactly correct.

17:21

But here, we're having some workshops at this particular moment. We've got people, they're talking about it, they're putting it up there, and they're going to see the real sort of the results of this activity. Today,

17:35

here. Yeah. And it's like the breakouts that we've got going on today. We're talking about it, what's, what are the issues around talent and workforce that that manufacturers are facing now? What's on what's on everybody's digital transformation and innovation agendas? I know, I'm throwing the buzzwords

17:55

don't worry about it, I got it, man. I can handle it. Bring them on.

17:58

But this is real. Right. So because we're in these breakouts, right. And, and, and everyone sort of sort of, you know, working through the these themes together. And and yeah, as the day closes, right, we'll we'll look across, you know, it'll be interesting to look across all of the groups, we haven't seen where the common themes, all right,

18:16

I gotta tell you, it's gonna be it's gonna be interesting. And for once, to use a sports analogy, this, this particular product waves Facebook, by the way, can I get a wave space?

18:26

You want a wave space?

18:27

I do. Everybody wants a wave space? Well, that's not an answer that I want my wave space anyway, they're gonna move the ball forward, you're going to take this energy of these people who are, they've got their own life, they've, they're doing their own thing, but you're going to be able to capture it, communicate it, and really prioritize what's impacting, in this particular case, Northeast Ohio. Now from a manufacturing perspective.

18:51

Absolutely, absolutely. And, you know, a big part of this is, you know, one make it real, right? We're talking about real, you know, real issues, like, even in the past two weeks. Yeah. Since the hub, open, the number of discussions I've had with with, you know, people passing through it around, like, the labor shortage, right, and how do we deal with getting the right talent to work in our plants and work in our facilities? Right, it's, it's, it's real, that's on everyone's minds, right. So so, you know, at least being able to get local leaders, business leaders together and have a real discussion and share ideas around, you know, what's what's working for you? What's working for you? It's, it's,

19:31

it's great. See, so, you know, we've talked about the bad stuff that's happened with the pandemic, okay, got it. No, and I got to talk about it. But the one thing that is really sort of positive is you brought up a good point, there is this need to collaborate, what's working for you what's working for, and being able to share that in a in a way that that can be received and help solve problems that people are dealing with? And so, I like that. I think that that's a powerful Positive than any we got something like this product that we're talking about here this wave space, right? I just I just love the fact that you are moving forward, you're providing solutions providing insights

20:11

when and you to me, you know, cool. Yeah, part of the success for today, right is if we close out today's session, right one of one of the things I always, you know, want to hear is when participants show, you know, stand up, and they say, this was today was a great start. And we want to figure out how to continue this dialogue. And that's, that's pretty cool. Yeah, it's a great thing. It's like, let's get everybody in the room. Get everyone talking. Make the connections. Yes, folks go home. Come back. Again. It's like, let's pick up where we left off.

20:43

So somebody's listening out there. I'm a manufacturer, I want to talk to Brent, how do I get a hold of you.

20:49

So check out he wired.com/innovation. Hub, and got a website, reach out to us there gladly talk to you about what we do at the hub, talk to you about the wave space experience all day long.

21:02

I'm telling you right now, if you're not engaged, if you're a manufacturer, and you're not engaged in this particular digital transformation is solving problems from a customer's perspective. You need to jump on the train. It is traveling fast, and you need to be a part of this conversation. Remember to educate, collaborate and innovate. That's what I'm all about. That's what this innovation, this hub is all about that education, collaboration. Definitely innovation. Be a part of it. Thank you very much, Brent, that was an incredible conversation. Absolutely. I'm castled.

21:34

That's why That's why we're here to dazzle you. Of course, I'm

21:38

easily dazzled because well, I always geek out on this stuff. Alright, listeners, we're gonna wrap it up on the other side. So fear not, we're gonna have it all. After this break. So stay tuned.

21:49

You're listening to the industrial talk Podcast Network.

21:59

I cannot express the gratitude, I had to be able to broadcast from Nottingham spur, and Ey, that whole location is just dripping with solutions to problems. It is an innovation hub that you if you're in manufacturing, if you're just in industry as a whole. You need to make that a part of your pilgrimage. If you go up to Cleveland, I'm telling you, man, I was dazzled. And well, I'm easily dazzled. But man that is like, that is 10 hard hat dazzle baby. I'm telling you right now, make it a point. All right. Remember, you need to be bold, brave and daring greatly. You need to collaborate, you need to innovate. And if you want to succeed if you want to be able to create that business of resilience, you need to interact with people like Brent EY, trusted individuals that can help you with that journey. Make it so because we need you out there. All right. We're going to have another great conversation right around the corner. So stay tuned.

The post Brent Duersch with EY and Nottingham Spirk appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about “Endpoint Solutions that Secure Legacy Systems and Systems with No Internet Connectivity”.  Get the answers to your “Industrial Cyber Security” questions along with Richard's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

PODCAST VIDEO:

Other Powerful Cyber Security Resources:

High-level and Endpoint Solutions PdF Download:  https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf

https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/

Fake Company, Real Threats: Logs From a Smart Factory Honeypot – Security News (trendmicro.com)

Lost in Translation: When Industrial Protocol Translation goes Wrong – Security News (trendmicro.com)

Unveiling the Hidden Risks of Industrial Automation Programming – Security News (trendmicro.com)

Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments – Security News (trendmicro.com)

https://resources.trendmicro.com/Smart-Factory-Success-Story.html

https://www.youtube.com/watch?v=mKJomr8HqdQ

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

trend micro, solution, network, product, industrial, richard, environment, reference architecture, system, cybersecurity, endpoint, podcast, listeners, protect, security, update, cloud, tx, machine, talk

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk. This is a continuation of our cybersecurity focus, our cybersecurity content training brought to you by those wonderful people at Trend Micro, they absolutely know what they are doing. And if you don't think that cybersecurity and managing those threats is not important, there was another ransomware event news out there. Let's get cracking. Yeah, again, this is much. And I think what I've seen in this particular conversation is one, if we can make the protection and of your systems that exist today, sort of seamless, painless, all of that good stuff better for you. Trend Micro is going down that road. Alright, this is number four in a series of, we're gonna have six now this is number four. And we had cybersecurity threats. gotta listen to that one. Absolutely great. And then podcast number two industrial businesses and technical challenges as you go through this digital transformation journey. A must cybersecurity best practices. So we're all saying there are threats. There are challenges. There are best practices, right? That's our series. Today, we're going to be talking about getting into the products, you just can't just have this conversation, you've got to have solutions. You've got to have concrete, doggone solutions to be able to secure your network, get work done, make it safe, do everything you possibly can and and prevent bad people getting into your your network. So what we're going to be talking about is endpoint products and solutions on this particular podcast. The next one after this, we're going to be talking about network products. Okay. And then hopefully, we'll get the CEO of Trend Micro talking about what that future looks like. What are the challenges that exist? What are the opportunities, it's bright, secure, all that good stuff. So on this one, Richard Kuh, again, going to be knocking out of the park going to be talking about endpoint solutions. And I'm telling you, man, this is cool stuff. They've got a great, great solution out there solutions with an S you can hear my ass in that one. All right, enjoy of this episode. Richard, welcome back to industrial talk. Now, listeners. This is podcast, and video number four. The other three, you have to you have to look into them, you have to find them. podcast number one, we talked about cyber security threats, challenges and risks. That is podcast number one, podcast number two included industrial business, and technical challenges for you businesses out there that are going down that digital transformation journey. The other number three was cybersecurity best practice, big time, go out to industrial talk att.com. And you will find great links into those standards for you as a company going down to that digital transformation. Now, what we're going to be covering on this particular podcast number four is industrial cybersecurity solutions that are provided by Trend Micro and I think what we're going to do for this one, so that if you're, if you're looking at the video, we're going to share some slides. If you're out there on podcast world, you're just going to have to find the video, but we're going to do the best we can to explain what the network looks like. And we're going to segregate it into two, one, an endpoint solution. And then the next podcast what we're going to do is we're going to talk about networking solutions. Richard, did I cover it right? Yeah, Scott. Looks like we're right on it. All right. All right. Let's, for the listeners out there. We've talked about a lot of cybersecurity stuff. We've talked about the market out there. We've talked about the environment. We've talked about pretty much everything that you could possibly make. Now we're sort of getting into the nitty gritty Richard, we're getting into the real, you know, hardware, the stuff that needs to be put into practice and in input on your network. Give us a little high level overview of the product lines and the solutions you have.

04:58

But Thanks, Scott, so much. I think over the last, you know, several podcasts, we talk about the risks, right, we talk about the challenge, and also we talk about some best practice. Now on this particular podcast, we're going to focus very much on some of the new, you know, industrial console cybersecurity for on trend, micro and TX one networks, right. And so, as you mentioned, we're going to cover in two section, one section is going to be about the endpoint. And then of course, the networking product. But specifically on a high level, you know, one of the things that I typically recommend to the customer and many of the partner is that, if you have a chance, right, go and look at the reference architecture for you know, from is a 99, or some people call it the Purdue reference architecture, right. And in that particular reference architecture, or, you know, basically, they organize a struct in such that you have an operational technology environment, and then you have an information technology environment and a VR cloud. So maybe if I can share, Skype absolutely makes it for me to share now. Yeah, absolutely. Right. So here is basically kind of our recommendation cybersecurity for industrial control environment. And this is kind of our defense in depth, you know, offering, right and as I mentioned, this is a high level flash reference architecture, I design I put it together. So on the left side is your typical reference architecture for ot environment, right. And as the, you know, Purdue model, as you can see, in there, you have different level, or you know, from starting from the level zero, level one, level three, to level three. And then of course, you have the connected world, or this is what we call a cloud, you know, environment. And so on the operational technology environment, you have the low level zero, this way, you have all the sensor, all the devices, right, and then the next level level one is to connect all your control networks, like your PLC your to your DCs system, right. And then next level two is kind of your supervisory network, right, this is where you see all the different, you know, Asian machines, the status system and stuff in that, right, and then that next level, our three, this is kind of your operational and your control, network environment. And typically, this is where you have all the, you know, your traditional universes, you know, up to date, latest, greatest, you know, Windows or Linux or, you know, VMware environment, right, and this guy very much happy to on that operational side. And so this is kind of how we see many organizations structure, their ot environment, and the on the right side is your traditional enterprise, you know, information technology, or IT infrastructure, but we're not going to talk about that. And then, of course, you know, last but not least, on the very top, you know, we talk about the connected world, or this is kind of your cloud environment, right. And if you are going through that transformation, and you're leveraging the different cloud, you know, the public cloud environment that you do want to secure those as well. So, this is going to be a high level on the very left side, right, these are additional, you know, I would say environment that we also typically recommend customer to protect, because you do have a lot of contractors coming in to your lab and perform kind of maintenance or updating, we want to make sure those those contractors are secure right. So on a very high level, this is kind of our reference architecture. Now, from a solution perspective,

08:57

let me let me let me let me on. So listeners, what we have is we have a slide and the slide has multiple levels and the various security that is necessary for those levels. I think that because we're going down the cloud that's important that is a part that is also a part of that digital transformation journey. And then of course, specially today you have a lot of contractors coming on, on on your network and and and that is very important to be able to protect your, your overall network. And that's why trend micros got a great product for you now. Richard, will I will the listeners be able to download this particular slide from industrial talk?

09:44

Yes, I think what we will do is I will share this couple of this live with us you can you know, make that available to the listener as well.

09:52

Good. Okay, proceed. Oh,

09:55

yeah. So as we discussed, right, you know, at the lowest level level, zero and level Want to read this is typically all the sensors and devices. And, you know, traditionally, I think it's very difficult, you know, to put any kind of security there, if it's already been developed and already put in place. However, if you are, you know, saying building this device, you know from the ground up, then there is offering out there right from Trend Micro where we provide a set of binary or security SDK that you can actually take this binary and bake right into your device itself, right. So this is the product, we call Trend Micro IoT security solution. And it's available there as well. And then as you move to level two, right, this is where all your PLC, or DCs system and your RTU, right, this is where you have different cables, from Trend Micro, you know, for example, you can have our hrps, right, and that can be set in front of your PLC, or DCs, make sure that all the traffic coming in out of the networks, you know, that device up, check is and make sure that it is not have any kind of bad things coming through or going out, right. So that's kind of the level two, or level one. And level two, you have, you know, all the difference scalar system or the HDMI machine. These are typically, you know, Windows seven or Windows XP, right, it's been around for who knows, in decades and haven't been update or Microsoft patches, right. And so, we do have a couple products here, you know, one of the product we recommend highly is a product called stellar protect, and this is a lockdown whitelisting solution. And we'll talk about a little bit more in some of the use case. And then of course, if you move to the color, the level three, right, this kind of your operational or your control center, right, where you're going to have probably your latest and greatest, you know, say operating system, everything from VMware to your, you know, let's say on premise environment, cloud on different version of Windows or Linux, and then you can you need to secure this right with many of the solution for Trend Micro, and we can talk about that as well. And then last but not least, your cloud infrastructure, right, you leveraging public cloud, like Microsoft Cloud, or you know, the AWS, you definitely want to secure those public cloud as well. And we have solution, and we can talk about that. So on a very high level, and these are the products that we're gonna get to talk a little bit more, or maybe last but not least, you can, we're going to mention about, you know, you have a lot of contractors will come in, right, and you know, they want to build, perform maintenance and update on some of these PLC system. So we have a product called portable security, right, they allow you to basically perform a scanner on the system, make sure they are in compliance first, before you allow them to actually connect to your network. So that's a product called portable security. But we can talk about a little bit more as we go into the next question. Excellent.

13:03

One question I do have is, given this given the situation, given this solution, this diagram, how does somebody like me keep current with all of the requirements, all of the protection that is needed? on an ongoing basis? Does Trend Micro make that easy? Or seamless? Or how does that work?

13:31

Yeah, so the 10 on the vertical you're coming from right, because, you know, soon vertical, they are air gapped, they are completely isolated networks, and they don't allow any type of connectivity into the cloud. So for example, you got maybe the power and energy right there, you know, typically don't connect to the internet in that kind of scenario, right, then you will have to designate right in a system that can be connected to internet and you are allowed to basically you know connect with that system and that system then be allowed to download the latest update in patches from Trend Micro and from there, we can update all the software that deploy within an organization. So that's one way to do it. In the air in an environment where you are you know fully connected the internet right for example, if you you know, connect it into the cloud or into the internet, they in that case, almost every single product that we have available today. Basically, every time you load the system or the program or the software, it will automatically check to make sure that you have the latest and greatest you know updating patches available and if it is not, you know up to date he will download and automatically update that for you. Right so it's really dependent on the type of customer You are the environment you add. are you connected internet or basically all Isolated or air gap, right? So there's different options we can provide. Love it, love it. Now

15:05

let's start let's venture into your endpoint solutions. Can you sort of give us a little rundown of what those are?

15:14

Yeah, so from an endpoint perspective, right, you know, we have, I would say, kind of three solution that we are making available today to our customer, right? The first solution is what we call our Apex one, this is just your traditional, you know, endpoint security solution that provide, basically, you know, you know, Ai, intelligent, you know, auditor intelligent, you know, scanning a lot, you know, basically, signatures as well as some rule base that we provide. And also, you know, that's kind of your traditional, you know, the endpoint security solution. And you can protect all your latest and greatest Windows environment, right. And so, that is another product we have called Apex one for your, you know, I was convinced, you know, a Windows environment. Now, if you are on a critical environment, you know, especially like a Hmm, machine, or skater system that are running, let's say, Windows seven, or Windows XP, right, and many of these systems probably have been around for decades, where and you haven't even have a chance to patch or update, or, you know, because Microsoft haven't provided any, you know, available patch today, then we have a product called stellar protect. And this is a lockdown whitelisting security solution that basically allow you to deploy into the host itself, and was installed that we basically do a query of all the files and application in that system. And then we calculate a hash and make sure that these are the, you know, approved file that only allowed to run that machine. And then we'll lock that system down. And then only those files or the application that you approved it to run on that machine are allowed to run anything else beyond right on that list, it will not allow it to run. So for example, if you have a ransomware, right, they try to compromise the machine. But because the father was on the approved list, right, and therefore he won't allow it to run so you can prevent or protect that machine from being compromised by malware. Right. So that doesn't, you know, you know, the auto product would castella protect, right. And then last but not least, that's a product which is a USB, or we call it a portable security, right? And portable security. It's a very simple on demand scanning solution that can address many use cases, right? What are the use case we talked about was contractor who bring the laptop, they want to do perform some kind of update or maintenance on your PLCs or this year. So you want to make sure that those systems are up to date and not being compromised, or it's clean before you allow it to connect to the PLC or to your networks. So that's one use case, a portable Security Console will allow you to perform a scanning on the system first, before allowed to connect to that environment. What are the use case on portable security is that if you have an air gapping environment, right, you have zero connectivity to the internet, but you still want to make sure that those machines are, you know, clean and in compliance and make sure they don't have any dirty files in the system. You can take that USB stick, right and you gajic go to, you know machine on that air gap environment. And you can perform a scan of the system to make sure that it is clean and its compliance is not dirty, right? And then it will allow you to be compliant. Right. So that's another use case that border security can can address right so and so, these are three endpoint security solution that you know is really purpose built for, you know, many of these industrial, you know, site, you know, environment is you know, especially for some of this old systems.

19:37

So what I hear Richard, what we have is sort of that the apex one is a more of a traditional type of protection product, right traditional, and then what you have and I know I've been out there in the field and you know it because you're listening to me, you have legacy systems out there that are just all the better around for decades, and you need a product to be able to provide protection for those systems as well. And that is stellar. Right? Did I get that? Right? still protect? Yes, stellar, protect. And then finally, and this is something I see all the time. And the problem is, is that I see contractors coming and going, I love that use case, they come and go, come and go plug in, they get on the network, they do whatever is necessary. And, and this is the first time, Richard that I've heard of a product that you could sit there and go, Hey, well, we want you to get on the network. But we've got to make sure that your, your product, your your computer is in compliance. So let's just do this real quick. The value or the benefit of that, and what I hear is like, if it comes back, and I like the fact that it could be green, yellow, or red. But if it comes back and let's say it's read, then you could do something about it. It's like, okay, Hey, you got a problem? Let's clean it up before you can get on the network. Did I solve? Did I sum that up? Right?

21:06

Yeah, it especially the last row we see, you know, infection, you know, every infection over and over again, because, you know, people, you know, tend not to understand that use case. So they allow people just, you know, anyone just to connected, you know, that way just to update the, you know, your sees, and, you know, I see that all the time, right? Oh, yeah.

21:31

time I got him. If I had a nickel every time that happened, I'd be a rich man. Because it just it they that that's what happens. They come running in, plug, boom, get online, do whatever is necessary. And it happens all the time. All right. Anything else that we need to cover with this particular conversation? What we have is endpoint solutions with Trend Micro TX one networks. Great stuff. We talked about, sort of that overall diagram of how you protect your network, which will have out there on industrial talk. That's great stuff. And then we have three products that are specific to endpoint. That is Apex one, Stella, Stella. Right. And then yeah, and then, of course, you've got that the, the the portable solution of that. Sort of like it's just a thumb drive. So that's those are the three products. That's correct. All right. So yeah, I'm listening to you. I'm listening to you right now. And I want to know more about this, I want to be able to dig deep, I want to be able to have links, I want to see stuff I want to I want to experience, do you have a specific website that we could go to, as a listener to find out more?

22:59

Yes, so Scott saw all this part and print product I just talked about, it's available at trend micro.com, right, or LR, TX one. networks, right. And you can go there, right, you can actually download the software, rather stellar protect, as well as the apex one. And you can start to basically play with the product. Now, specifically to the proper security, because it's a you know, hardware. So it will require us to you know, ship a physical device into your, you know, office for you to, you know, you know, do a proof of concept or play with the product. So, if you're interested on any other product, the software you can follow, but the hardware version, you have to basically contact us in a one make sure that it can't be sent out to you know, you to test or verify or play with it. And look at the way the product work. Beautiful. Now, listeners, we're gonna be talking in the next episode and next podcast, we're gonna be talking about Network Solutions, because we're just scratching the surface now, one last question.

24:15

This is fantastic stuff. Richard. Fantastic. How does it it just, it'll stay up to date. Now we'll get out. You have solved that challenge too. Right?

24:29

Yes, yes. As I mentioned right depending on you know, the type of customer and the environment you have you know, if you're you know, unless you're truly connected environment and you have connectivity to internet then yes, you know, we always provide the latest update and patch and you know, rules a signature necessary to address the latest you know, you know, threat you know, from out there and once you connect, we will automatically download and update you know, software and upon itself. You If you want to non connected environment, right is all your gap that you have to basically, you know, connect to a designated machine that allow you connectivities into the internet. And then from there, you can not download the updated patch in there perform the update to your network by yourself. And that requires a little bit more effort on the on the IT side, but you know, I think that it's always there. And you know, you have to do it.

25:27

Love the solutions. Love the conversation listeners. Again, don't worry, don't fret, it'll be out at industrial talk.com it'll be you'll be able to find it in a jet second, get it there's no, there's no excuse for not being properly protected. Because Trend Micro has done a great job at making it making it work. Richard again, you you've hit it out of the park, thank you very much for joining industrial Talk. Thank you, Scott. Again, listeners, we're gonna wrap it up on the other side. Remember, we're going to be talking about Network Solutions in our next episode. So stay tuned. You're listening to the industrial talk, Podcast Network.

26:19

All right, once again, please make a note that this is number four in a podcast series that we're really tackling cybersecurity, getting all the answers out there as much as we possibly can. This one, again, endpoint products. TX one, networks. Trend Micro. They're out there. important, important stuff. Now you say to yourself, Scott saw great chirpin it's out on video, all that good stuff. Yeah, it is. But you know what else is great? You're gonna have these diagrams to download from these podcasts just go out to industrial talk.com. We're going to have this particular diagram, which is pretty cool. And then in our next episode, where we're talking about network products, we're going to also have a deck of about 10 slides there. So Oh, excuse no excuse. You got the information out there. All right. Be bold, be brave, daring greatly. hang out with people like Richard, like team Trend Micro like team TX one, and you're going to change the world. All right, we're going to have number five in the cybersecurity right around the corner. So stay tuned.

The post Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Roger Bou, Technology Business Director with IoT Solutions World Congress and Fira Barcelona about “How IoT Solutions World Congress and its Members are Global Leaders in Innovation “.  Get the answers to your “Innovation” questions along with Roger's unique insight on the “How” on this Industrial Talk interview!

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Event LinkedIn IoT Solutions World Congress:  https://www.linkedin.com/company/iotswc/

Company Website: https://www.firabarcelona.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

industry, industrial internet consortium, roger, solutions, innovation, iot solutions, barcelona, people, congress, world, event, industrial, iot, mobile world congress, collaborate, listeners, focused, business, different industries, connected

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate you, the industrial professionals, the industrial heroes, the individuals in the companies that get it done, you are bold, you are brave, you dare greatly. You solve problems. You're changing the world. And as such, you're changing people's lives. That's why we celebrate you on this particular podcast. All right, in the hot seat, we have a gentleman by the name of Roger boo. Now Roger boo was broadcasting or interviewed all the way from Barcelona, because we were highlighting IoT solutions World Congress, the incredible then brought to you by Farah, Barcelona, and the industrial internet Consortium, and he was broadcasting from their World Congress that featured it was what Mobile World Congress, how about that? Let's get cracking. Yeah, we can do this, you know, we talked about in this particular conversation, because we're going to get into it real quick. We talked about the necessity to collaborate, but not just collaborate within your sphere, right? But collaborate externally, different businesses, different industries, to collaborate to solve problems, IoT solutions, World Congress, this particular event, is a great location. And I'm telling you right now, you're going to have it out there on industrial talk, comm all the information that you need. And you need to get engaged with these individuals, because they're all about the future. They're all about highlighting the innovation that is taking place within industry. It is a marvelous, their, their organization, and the people who are a part of that organization are passionate about innovation. So Roger was broadcasting, as you look out on the video was broadcasting specifically from the Mobile World Congress. And it was great to hear the voices in the activity in the background trying to get back to normal. And for me personally, it's an absolute honor to be associated with the IoT solutions World Congress, Farah, Barcelona, the industrial internet Consortium, they put on a fantastic, fantastic show. So here is Roger, and he is talking specifically about the strategic vision of what they're doing at fair Barcelona and IoT solutions. World Congress. Enjoy. Roger, welcome to the industrial talk podcast absolute honor that. All right, listeners, this is pretty cool. This is real time. This is live. This is happening at the Mobile World Congress in Barcelona, right this very moment. It is the 28th. It goes on till July 1, and we get the opportunity to have a conversation with Roger boob. And he is he's a big one. He's He's an IoT event director with Farah, Barcelona. How are you doing? Roger, thank you very much for joining us.

03:14

It's good. It's a pleasure to be here. Thank you very much for having me. Yeah, we're here in the Mobile World Congress. And it's been a great experience to be in banking business again.

03:27

Come on, you know, that's great deal. That's got to be feeling good. Because you guys were sort of, in that whole pandemic environment, you guys sort of had to shut down sort of figure out what to do. Where are you going? What's happening? And it's great. Absolutely. Great to see you at this event. And and sort of getting back to normal. Kudos to the fair of team. I love it. All right. Yeah. It's fun. Yeah, go ahead. I'm sorry, excuse me. Sorry, we're, he's in Spain, I'm in Louisiana, we're going to have a little bit of delay, so don't worry about it, listeners. So for the listeners out there, give us a little background on who Roger is.

04:12

Oh, I've been working in the events industry for the last 12 years. I am the founding director of the IoT solutions for commerce. We do this event in partnership with the different internet Consortium. And we've been growing these events since then, creating an environment for innovation and for innovation applied to each of the industries. And so it's a very creative, very international environment. And we have leading people on the industry ball so it's it's great to do that. I'm also in charge of the tech events in in Fira and the startup events. So yeah, been been busy and very happy to do

05:01

I'm telling you, it's a good busy. I like it. I like the fact that you are focused and team Farah, Barcelona, as well as the industrial internet Consortium, are focused on trying to get things back to normal. And I'm telling you right now, the conversations I've had Roger about innovation, especially over this period of this pandemic, period, have been just absolutely incredible. Because what you guys are doing is just leading that way is is true, blazing that trail of innovation. And that is really needed to create a business of resiliency. How long has IoT solutions World Congress been in? sort of been doing this?

05:44

Yeah, well, IoT solutions? Well, Congress started in 2015. So if you remember in our first revision, but then people talked about m to m. And there were some IoT events, just talking about the big possibility of things getting connected and the million of million of things connected. But we had a different position, because we wanted that to be real. So things get connected to solve some different problems. So we focused on how these connected things will solve industrial problems in different industries, like energy, like fuel ideas, like manufacturing, minutes, etc. And this is our starting point, when out, then there were no commercial model yet or business cases, because there was just innovation and experimentation on the IoT. And now our second division, we are very had some testbed and will have also commercial products that could be sold for companies. And since then, we've been growing. And now we have the next change the next important change for the future, because we've been working very hard in strategic plan for the growth for the next five years. And we are changing a little bit our strategic focus. So instead of focusing on content, and solutions for each of the vertical industries, for manufacturing, for healthcare, for energy, utilities, etc, we are focusing on solutions and content for each of the profiles. Because after studying our attendees, we found that what they really wanted is to have a dialogue between end user, as an industry and user, with their competitors, can also with other industries involved on the future, so that in the future, they see that innovation will not come just as a steal, as it used to be so I don't know, for instance, the energy. industry will innovate and innovation was competing against your competitor innovate something different that made you more productive and new competitor. In the future, what they see is that innovation will come from connecting different industries, for instance, automotive industry, the future of an automotive industry is not making the better agenda, their competitor, but connecting with entertainment platform, with road building, company, and with those companies that are building the autonomous car. So as the driver will not be driving, there's some platform that has to entertain him. And as the car will drive automatically, there are some road builders that are putting some sensors and edge computing in the road zero. So the important thing here is connect garage industry, all these people that are involved in the change of all the industries. And this is the new role for the IoT service. connector.

09:09

Yeah, see, and I think that that is an absolutely brilliant approach to this innovation. And, and what I always see is, is the necessity to collaborate. If you think that you're going to just sort of sit there in a silo and think that I'm going to come up with a solution alone, you're missing it, you're missing a completely it is a truly collaborative model bent on true solutions. True problem solving. What I like is how you're connecting different industries. I think that's brilliant. In any Here's the reason why. It's brilliant because I look at problems maybe a different way then maybe you do like in the case of energy right? There are so wait, there's so many ways of being able to bring us together in a collaborative but different industry. I think it's I think it's brilliant. Now, Roger, where do you see it going? Now you've changed your strategic approach. Where do you see you going with IoT solutions World Congress?

10:22

Yeah, we see that our focus keep the same. So we have to be the place where nobody, people need to design the future of each of the industries. But I see that there's a lot of growth to come. Because as we are as, after the pandemic, all the industries have skilled that detail is the way and that all the industries will be connecting faster than we expected. They need a place where to meet with colleagues and to meet with other people in the industry, where there's about dialogue between these end users about use cases, business cases, some things that have worked into that haven't work, and to learn, to experiment and to, to find new solutions for the new business models. So this is a place that we want them to me, we are working hard to bring high valuable content for these people. And we were expecting to have big growth for the next five years.

11:28

Well, it is a topic it is a focus on many, many businesses minds, if I if I had a nickel every time I spoke to somebody in manufacturing that is looking at how do we digitize? How do we venture into this digital transformation? One of the keys that I have to ask you is that what differentiates your organization and what you and IoT solutions World Congress and internet industrial internet Consortium, you have testbeds, this is not what I would say pie in the sky, you see it in action? Can you explain a little bit about why that is so important?

12:09

Yeah, this is blue. And it's very important and very important since the beginning. Because we want that, for us, it's important that people can touch the solution can understand the solution and can find a real application of this motion. So it's not just talking about an IoT platform that's very abstract, and can be used for everything. But talking about, I don't know how we have had different solutions for agriculture, for aquaculture. For binary, we had also for petrol refinery pro board that went into the tubes and clean them. And we've had different solutions in the investment area. And I've helped people from the industry to understand and to have a clear vision on how this can be applied in a real solution. And it's also most of the attendees also tell us that it's very interesting for them, for innovators, to have solutions, to be able to see solutions not only from your industry, but from other industries, because you can see different approach or different solutions that can also be applied to your industry.

13:21

Again, brilliant, I think that especially today, I think in in light of the pandemic, the necessity to collaborate and collaborate with innovative things, thinkers that are involved with IoT solutions World Congress is I mean, you get a better picture, you get a better picture of what's taking place. The question I have, and when I've been very fortunate to broadcast from IoT solutions World Congress is the speed of innovation, right? There's a there's a, there's a velocity that exists with innovation. How does somebody like me just learn to grow? Where am I at? I mean, it's, it's it's so fast. Roger, how do I how do I manage that? How does this information also get out to the masses that would benefit from this innovation?

14:13

Yeah, this is very interesting, Scott, because as you said, it's, it's so fast. And it's, it's also from collaboration, no one can knows about everything we want can be the best of everything. And I think it needs a lot of dialogue between different people that has different knowledge. And with all that, you can really innovate because, for instance, what what's happening in the next IoT solutions world, that we're introducing new disruptive technologies that are going to change the industries like digital twin, or like quantum computing, and this is going so fast and so fast, but it's important to have people that have the technical knowledge, and people sort of have the strategy in your hand in that they share knowledge. This dialogue between the it the OT strategies, these are important they are because all of them are important part of the solution.

15:17

Again, in light of the necessity to collaborate, even within organizations that have identified themselves as little silos it ot whatever, even that is a, that that is an old model that has to be sort of, at least transitioned out so that everybody's working together, because the solutions that IoT solutions World Congress, and its members are coming up with require that that necessity to strategically look at what the value of these these innovations bring to the business. And, and bottom line it does, Roger. I mean, you guys are right at that cutting edge. How does? I mean, with all the stuff that's been going on? If I go to where would I go to get great information on what you guys are doing? What industrial internet consortium is doing? How do I how do I get involved?

16:16

Well, first day, you've got obviously that web pages of the industrial internet consortium and the IoT solutions World Congress. But you can also ask to be part of the community. And so we'll send you regularly information we send to the community with valuable content. And obviously, there's no places that you have to be that's once a year, the event. So we are we keeping we try to keep in contact with the community during call year. But the important place to be is once a year to meet with people of the industry users, with their colleagues with other innovative people and to, to dialogue with and collaborate with others to find this.

17:06

I'll tell you right now, listeners, I've been very fortunate to be at the IoT solutions World Congress in Barcelona. And it is energized, it is full of individuals that are truly dreaming and making things happen. And they're putting it into action. You walk around the event. And you're looking at the testbed you're looking at the the companies that are representative, small, mid large, it doesn't really matter they have a solution that they are are proud of, and it is being represented and you can have right there a conversation, you can have a conversation of saying I have a problem looks like you have a solution. It is a beautiful event. I kudos to you guys. I mean, it is really an excellent event. And I've been very fortunate to interview a lot of your kryptonite status sponsor people. It's, it's, it's an exciting time. And I for me, personally, I'm so glad that you guys are pushing forward and still making it happen, because this is a topic that has to be discussed. Now. How do they get ahold of you? Roger, then, and for the listeners out there. Roger boo, but it's spelled b o u and I'll have all this contact information out on industrial talk.com. How do they get ahold of you? Roger?

18:40

They can get to me by email. By mobile, I mean, the website of the IoT sources for Congress, I have my mobile phone, my LinkedIn, my email, and I am very glad to answer any of you to attend any of you. And I like it very much. Anyone that can get in contact, I'll do my best to respond as quick as possible and to get in touch with all the

19:08

alright listeners. What we have is we have the IoT solutions World Congress it is brought to you by Pharaoh Barcelona as well as the industrial internet Consortium. It is a spectacular event. It is a must event to put on your particular calendar if you have that opportunity. This is a must attend event. It is in the beautiful town of Barcelona which it is beautiful and outside of the exceptional content and information that you can gain from this particular event. You can also enjoy the wonderful people of Barcelona and enjoy the town of Barcelona because it is something else. Roger, you are absolutely wonderful. You are wonderful. Thank you. That's right listener. I am wonderful too. Straight from Rogers. Alright listeners winner Wrapping up on the other side and we're going to have all the contact information, all the LinkedIn information, all the website information, all the email information. And to get a hold of Roger to get a hold of the industrial internet consortium to get a hold of Farah Barcelona and IoT solutions World Congress, so Fear not. You have no excuse not to get involved. Get involved. All right, we're gonna be right back.

20:22

Sure, and I hope to see you all in Barcelona next. May. And J. Also the food is good food. Also Barcelona. You missed that. Oh, yeah, baby.

20:32

I I did miss a lot of great gin and tonics, too. Yeah. Standby listeners. We're gonna wrap it up on the other side. You're listening to the industrial talk Podcast Network.

20:52

All right, Roger boo is his name. We're going to have all of the contact information to Roger and the rest of that wonderful team at Faro Barcelona. And we're just going to continue to highlight what they're trying to do and what they are doing in the world of innovation in the world of digital twin in the world of IoT, everything that is industrial for Dotto or industry for Dotto or however you want to try to parse it out there, the leaders, global leaders, in all things, getting that content out to help you be a success. What you need to do is you need to get involved. That's what you need to do. You need to get involved ASAP. Go out to IoT solutions World Congress or IoT s and W see IoT solutions World Congress comm find out more, get engaged. And as you will see at industrial talk.com all the information to get in contact with Roger and company. All right, you are bold. You are very brave, you dare greatly and you're hanging out with people who are bold and brave and daring greatly on this podcast, change the world. We're gonna have another great interview right around

The post Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Jason Spera, CEO and Co-Founder of Aegis Software about “Automating Highly Adaptive Manufacturing”.  Get the answers to your “Manufacturing Automation” questions along with Jason's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, digitization, jason, manufacturer, factory, talking, ai, industry, system, frankly, companies, industrial, customers, data, absolutely, software, ages, technology, route, personalization

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's Alright, once again, thank you very much for joining the industrial talk podcast where we celebrate industry heroes such as yourself, you're the dream makers, you are the miracle workers, you are creator of hope, because you're bold, you're brave, you're dare greatly. you innovate, you solve problems, you never stop thinking. That's why we celebrate you on this podcast, because you deserve it. And we love you, thank you for what you're doing. And thank you for making my life easier. All right. in the hot seat, we've got a gentleman by the name of Jason Spera. He's with a company called ages, we are talking about automating highly adaptive manufacturing. That's automating personalization, that is taking manufacturing, and then making it so adaptive that it can switch on a dime. They've got the platform, let's get a crackin. Yeah, I want you to think bigger. No, no, not not. No, I want you to think bigger than that. I want you to, once again, change the world. And that requires big, doggone thinking, that requires you to say why not? What if, and, and we highlight so many individuals, so many companies that fall into that category, where they're just saying, Well, why can't it be done? Why not? What if, and I chess, love the energy, you know, this platform is all dedicated to education, industrial education. And as a participant as you are participated, you contribute to the platform that's ever growing, ever expanding in the world of industrial education. It's an exciting time. And he should just be so happy to be in industry, and what you're doing. Look at the IoT look at industry for Dido, look at all the stuff that's taking place, and everybody that we highlight on this particular podcast. All right. Again, we want to get our lives back in order back to whatever normal looks like, right? So we have a couple of events that I want you to put down on your calendar. Again, IoT solutions. We're on Congress, October 5 through the seventh. And this is in beautiful Barcelona. Lovely, lovely town. I'm telling you right now put that on your bucket list, brought to you by industrial internet consortium and Farah, Barcelona, been broadcasting live there for the past couple of years. It is exceptional, exceptional event. And it brings about some of the biggest thinkers within this world. That is challenging, you know, edge cloud AI, you name it, digital twin, it's happening out there, quantum computing. It's happening at the IoT solutions World Congress, October 5, through the seventh already. The second one that we have here is the manufacturing technology show, Cleveland, Ohio. If you've never been to Cleveland, you need to be in Cleveland. It is a great location, great place for the manufacturing technology show that is November 9, through the 11th. I'm going to be broadcasting live there. We're going to be highlighting incredible individuals once again, that are in the manufacturing and technology space. It will it I'm telling you right now, it will not disappoint outside of the fact that people are just absolutely beautiful and wonderful there outside of the fact that the food is exceptional, and wonderful as well. You got to make yourself go to this just Cleveland baby, just Cleveland pop out up there. Great airport. No excuses. Let's get our life back in order. All right. Jason Spera. I'm telling you this, this whole innovation, this whole digitization, this whole ability to be able to adapt your manufacturing process quickly to respond to market demands and and it's exciting, and and ages has that'll platform the technology to do so. That all right. Enjoy this interview with Jason Spera. Jason, welcome to the industrial talk podcast absolute honor that you have joined the number one industrial related podcast in the universe. I don't think I'm overselling that am I? Thanks. So Scott, thank you. There it is, folks. I'm not overselling it. Jason said so. All right, Jason. We're gonna have a great conversation listeners. We're going to be talking a little bit about

04:59

which I'm Pretty, pretty geeked about, um, you know, I get geeked about this stuff. We're talking about automating highly adaptive manufacturing, and really automating personal personalization. I don't know what that means when I do, but I'm not gonna, I'm not gonna step in on in Jason's toes, Jason, for the listeners out there, give us a little 411 on who you are, and why you're such an incredible professional. Well, I don't know about the latter part, but I can say who I are. Come on, don't be so doggone humble.

05:28

Oh, thank you, Jason Spera. As you said, I am the CEO of HP Software. And what we do is basically manufacturing automation systems used to be called MEMS. Now, it's manufacturing operations management, large software systems for doing digitizing everything basically within the boundary of the factory walls. And that's, that's what we do. I used to be a manufacturing engineer and a defense factory. And that was a quarter of a century ago. But that was where the idea for this product actually was born. And then over the years, it has obviously grown in scope to encompass all the main functions that a manufacturing operations needs, from where the handoff from PLM and the design to the manufacturing engineering office, that's where we pick up so we transform the designs and the bills of materials and data for mi RP into everything needed for production. And we support the execution of the process, gather the data from the machines, manage quality, and test, and then all the way out to the shipping dock. and everything in between, basically. And it's been, it's, you know, having come from manufacturing and engineering myself, like you, you said, you like talking about this stuff, I still very much love it. And the engineering group kind of can't keep me out of their knickers, I stuck in that side.

06:52

Well, you know, it's interesting, because there's been a lot of changes taking place within manufacturing. And I think that it's an exciting time. I think the future's bright. I think that companies that recognize this digital transformation, this journey, this ability to be able to leverage technology, and help their manufacturing be successful going forward and more resilient, whatever you want to call it. I really love it. Now, I have to ask the question, what's PLM product lifecycle management, sorry, I get to the alphabet soup, we're gonna try to avoid that, because you're talking to somebody that's truly a butter knife in the drawer, I'm not gonna watch it. And I'm gonna, I'm gonna sit there. And I'm gonna stub my toe on all of these acronyms. Because I got to know because I'm geeking out. So let's, let's lay this foundation a little bit, outside of the fact that if you go out to his stat card on LinkedIn, you will be impressed. He is a Villanova alum. And looks like he's got major street cred when it comes to this stuff. Now. Let's talk a little bit about automating highly adaptive manufacturing. The way I look at it today, is that if I order a part, it just goes through the manufacturing, and then it's shipped to me. What does that mean? What are we talking about adaptive manufacturing? What is that?

08:17

Well, it's a bit of a broad subject, but I agree with you. It's exciting because, um, and again, using all the buzzwords I mean, industry for Oh, if you get 100 professionals in the room about what the fourth industrial revolution is, you will get at least 100 different definitions, which is become a problem. Everybody knows. It's great. And it's here, and it's coming or coming. But the definition so I just like the first throw out what, what we think at ages, and I personally think it really is in I would say layman's terms is that the concept that a factory or manufacturing operation is no longer such a hassle. In order to be efficient, it has to build 100,000 units of the exact same thing a month, because we've already got that down. Henry Ford established the expectation that if you build a lot of something that isn't customized, you can do it efficiently, right. And we've lived with that mentality for a long time. I think industry four oh means that we can get those efficiencies. But with single piece flow, meaning the customer wants something completely specified by them, where every unit moving down the line is effectively either a totally different type of product or a customized personalized product. And yet it doesn't come with that price tag. It's done at the same efficiency of the the mass production line. And that to me is the dream of the fully adaptable factory that I personally believe is the dream of industry for so it's that it's that idea that it's a it's like a fully digitized factory that you can effectively throw anything you want bill at it and it will without a loss A lot of human involvement, effectively figure out how to build that for you efficiently. So it's, it's bespoke production at a high volume efficiency.

10:09

See, that's dead sexy. I like that definition in a big way. And it's just absolutely, that's actually somebody in light with of what you just explained. applied it to tennis shoes, right? There, you go out there, there's like a ton of different than not me, trust me, not me, I'll go down and I'll grab my tennis and I'm running off. But some people like customized tennis shoes, and to be able to apply that ability to these customers, without a burper snarl and being able to, from a customer centric perspective, receive those cool tennis shoes. Because it's, it's, it's adaptive manufacturing, I like that a lot. Now, let's talk about I mean, you brought it up, and there's a there's a possibility of a stodgy type of mindset when it comes to manufacturing. We do it this way. And this is the way we do it. And I'm going to continue to refine that manufacturing process accordingly. Now you're talking about something that is really unique and special and, and maybe cause pain, how does somebody a manufacturer say I like it, I'm adapting it to my customers needs. What do I do?

11:26

Well, that's a great question. And that is, I think, where industry finds itself right now is literally in that question. So say, there's two ways you can go. There's the way the mega companies win. And frankly, I have a feeling I know what manufacturer you're talking about with the shoes. And I'm aware of how you know that was done. And it really is amazing. But they do it with customization of software, because frankly, let me back up a moment. Add volume, if you want full personalization, you can't simply throw humans at it. Because then it just becomes too expensive. And in frankly, with the volumes, factories producing products these days, it's just not even really possible anymore. So you you are talking about digitization. So let me establish that kind of as a baseline. So how do you do the digitization, there's only two routes. There's, if you're a very large manufacturer, and you have an army of IT people and integrators, the tendency is for them to build a custom solution to handle it. And in the situation of the shoes, that's viable, because it isn't somewhat static product line. And within it, it's high customized, you can build something that will work for that line. The other route is out of the box software. And I think that's where the new frontier is, that's what we're really proud about is that you literally have an MLM system that's running the factory that is not customized. And yet it can intercept that configuration of each piece the customer is ordering, and figure out how to make that factory produce that product. So it's either the out of the box approach that's highly adaptable, or the custom software approach. Both work, we personally believe that the out of the box is more cost effective and future scalable than just constantly because you know, it does become well frankly, there's a reason why mid market manufacturers haven't done personalization, because traditionally, they haven't been able to afford the army of engineers to build the custom solution to do it in what we think is democratizing ability. So any manufacturer can do it via an off the shelf system like ours is why we're so excited about it. And we think that will proliferate the concept of consumer personalization, even in mid market products into areas that couldn't be done before.

13:47

You know, I love what you're saying. Because it really what you're doing is you're opening up of me as a consumer, you're opening up greater options for me to whatever whatever my desires and wishes, my preferences, whatever it might be, and, and trickling down into the mid-market and I like that, but how do you take up a digital solutions such as ages, and take a manufacturing line and connect those two solutions together? I mean, how

14:26

that it's that and it actually is a credit to our CTO and Co-Founder because his concept for this actually goes back two decades is that he never thought that this system, it would never work well for the breadth of customers we hope to have and that we now have if it was in any way rigid or requiring coding to wrap it around the process. Because frankly, if you're creating a system like ours, that's the easier way to do it. The route that he went was that you need to architect the system. So that Everything in it is adaptable through the user interface by the lay person, meaning that the manufacturing engineers that are configuring it or whatever, you don't have to get it involved. And it is the second part of it, that's the kind of the architectural skin of it, you have to do. The other one is that the idea of a virtual process versus the physical process, I can talk, I can drive you to death with boredom on this, but this system hours was always separated the physical assets of the factory from the virtual process, which now some others are starting to do that as well. But when you do that, it enables your technology to change the routes, change the process, change everything dynamically, without having to say like systems that say, it'll go from machine X to machine, why the workstation. So you know, those are very rigid and hard to instantaneously adapt, he came up with a concept of separating the virtual concept of the process from the physical assets that are needed to fulfill it. And when you do that you can actually automate I mean, we have our system is such that if I say a fourth operator on line three simply calls out sick, it will, without human intervention can actually change the work instructions, the route to compensate for the lack of that one workstation immediately. And that's a very simple example. But that can't be done if your system is looking at everything as these are my routes, frankly, the way er p does you know, it the RP just looks at workstation routes, Rs looks at it in a bit more sophisticated level, but not because for the sake of sophistication, it's for the sake of adaptability that it does that.

16:47

Is there an AI component, you mentioned something that is sort of this learning capability or, or an adaptive capability, is there an AI component to this particular process?

16:56

That for us not as yet. And that is a subject of great research, because we think AI has a lot of amazing applications. And I'll tell you why. Our systems in larger companies are aggregating an unbelievable amount of data from all the IoT feeds we're getting and the processes. And what has happened is, and it's it's disappointing to us as we have all our real time dashboards and reports and alarming systems and everything that customers like using, but they're not. The body of data is getting beyond the human ability to look and see patterns in it. Like process deviations, and so forth. And we feel that AI one of the many applications we're looking at right now is that AI is good at that AI is looking at it is great, and looking at huge amounts of incoming data and seeing patterns that humans just simply get bored or can't see. So like when when things are bone piles are forming, that the human might not even realize or a process is deviating or there's been a pattern across 15 work orders that a human just would never see it stuff like that. We want to apply AI to the data, we already have to help making prescriptive suggestions to the customer rather than just dashboards and reports and things. So to us, that's actually really exciting. Yeah,

18:20

you're absolutely right. It's always that that tsunami of data. And it's never been an issue of being able through the the the IoT devices and whatever devices that exist out there. There's data is easy, because it's, it's when you try to figure out what that's good data. It's not so good data, and be able to have that in humans can do that. And I think that that's a that's a bright opportunity. They can crack that code that that'd be great. Speaking of bright opportunities, where where do you see this going? What, what is the ultimate objective? You know, what, what is that driver? What's that simple driver?

18:58

The ultimate objective right now that we are seeing, there's probably two main ones and you've touched on one with the AI customers are beginning to there's a I'm in a lot more conversations that are, I would say have tipped over from the science fiction conversations about AI to the more practical we're now in the face talking about literally what is the right way because there's a million ways to apply it. And we're in that phase with customers talking about how best to apply it which I think is very exciting. But the goal gets back to what I said earlier is I think the completely adaptive factory that is not built on custom software is the goal where industry fluro capabilities that that single piece flow at high efficiency is something that can be acquired by a company of almost any size, not just a mega corporation that has 1000 cut you know it people to work on building custom software. That that's the goal were the digitization of the factory is available to almost any size manufacturer. And then they can start providing personalized production and things like manufacturing repair and overhaul, which is typically relegated to the really high end manufacturers only that too becomes democratized.

20:21

Jazz, that's cool stuff. Because now all of a sudden, me as mid-level, whatever that whatever that looks like, I'm able to compete with the big people and, and be able to, to manufacture and very efficiently very, very competitively, and very adaptively. That's a word adaptively to meet market demands and preferences. And I like that a lot. Now, what's the problem? How come I'm not doing it? What's my Roadblock,

20:50

that the roadblock is that I sympathize with all these meetings I'm in with prospective customers and so forth is these technologies and the options are, they're getting, it's a shame because it is getting complex. And there are customers and manufacturers that have put together say continuous improvement teams and so forth, that are thinking in the more abstract way about where the company needs to go in terms of operations, digitization, those projects, and the journey towards industry for over them, I see tends to go nicely. Then there are the other approaches, which are looking at it as very large committees of people that have legitimate and real lists of needs, but they're looking at it in as a matrix of huge matrix of needs, and that you lose the forest for the trees and digitization when you do it that way, because then that leads to well, we could get a pile of integrators to build this, we could patch something together with an app based tool on top of VRP. And, you know, while you can do that, I don't think it's the optimal approach to factory digitization, because it's sort of just a new form of customization. Whereas platform approaches, and not just ours, you know, there's other ones out there, if you know what's going with a proper platform, I think those companies are going to wind up looking back in five to 10 years and saying, we're very glad we did this, because look at how efficient This is, we are not constantly re customizing this. It's just working and it's evolving. And you know, from the vendor, not from our own it grew. So for

22:42

sure that that's, I like that. What if I was a manufacturer? What is the risk if I don't say I hear what Jason saying, but I like the old way, Mo, I'm a legacy guy,

22:55

the razor call, we call it shadow costs. I would certainly never say the names. But there are a lot of very, very good companies out there that I do not believe they're seeing manufacturers that I do not believe their CEO knows how much shadow cost in the IT overhead of these custom systems is actually costing that enterprise because it becomes a quiet thing that no one looks at and all of a sudden you look back in five years, you're like, Oh my gosh, why is this group five times the size it was when we embarked on this project right now. And then it gets to be a runaway cost. And that's the downside. The other downside is there's a convergence of a lot of very difficult technologies going on right now. Custom systems have trouble with the IoT connectivity to the automation layer. And they are running into walls in that area. And then as the what I see also is Russian say I see it I've been told by manufacturers who chose to say we're not going to keep going this custom route. The big thing you said is expectations are so high now. Only 10 years ago, an internal group that was really sharp could stay ahead of their own companies requests for we need an update to the MLS system, we need an update needs to be able to do this, they could stay ahead of it. The expectations now as to what digitization is, is outstripping the ability of even these large groups to stay ahead. And so I think that's the risk Scott is that they're going to hit the point where they hit an asymptote beyond which they can't go because they're just it is getting too sophisticated. An issue to run it to digitize an entire operation. Yeah,

24:47

I like that you're absolutely spot on and the speed at which digitization for data, whatever you want to call it is absolutely lightning and I don't see how outside companies like yours And others, that that manufacturers can keep up with it. But I think the risk is, if you're not in the game, if you're if you're a manufacturer, and you're not in the game and thinking about this and trying to figure out how to create resiliency in your business and thinking about this, you're going to be left behind because of that speed. Because if you're not in it, boom, you're already way behind in the curve. That to me is the risk.

25:29

Absolutely agree. And I hate to say this, because it sounds dramatic, but I think those that don't get their, their mind and their Corporation culturally wrapped around digitization soon are going to be relegated to commodity manufacturing. Because that will be the only thing that their factory infrastructure will be able to handle at any efficiency. And that's, that's unfortunate.

25:54

That I have to ask a question commodity manufacturer, what

25:56

do you mean, where you're building a high volume static products? You know, where your margins aren't dying, right? And frankly, where the barrier to entry to doing it is non existent. So it's, you know, that's not where anyone wants to, they don't know.

26:10

And that's, that's pretty common within any business. You don't want to be commoditized you want to be able to and I think your your approach is absolutely spiffy. I love it. I love what you're talking about. I love the future, quite frankly. I do. So it's just me. Alright. How do people get ahold of you, Jason? Are you saying, hey, Jason speak in my language? How do I get it?

26:33

Well, certainly, directly from our website, www.AIScorp.com is one way as you mentioned, LinkedIn, I certainly have a presence there. And then ages software, you can find us on the web and certainly get in touch with me and i got

26:48

i hope came through a mess. I

26:50

love as you do. God, I love talking about this. It is really, it is really fun and engaging with the companies that are that are, you know, really on this journey and say we've got to transform the way we manufacture. We love being part of it.

27:07

I'm all giggly inside. I like to maybe it's my pre workout. It's all giggly inside, but I'm giggling inside right now.

27:14

But the I do love though that I have to admit spiffy. That's the first time that has been said in reference to our attack in our in our market. So thank you.

27:25

I think if

27:27

you can run with it, I'll send you a an invoice on on the term spiffy again or not. All right. That's Jason, Sparrow, CEO of ages, you were absolutely spectacular. Thank you for being on the industrial talk podcast. Now you're telling yourself, Scott, I want to make sure that I get in the contact information, right? Fear not. It will be out on industrial talk.com. And we will wrap it up on the other side. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network. Bob, big hearty thank you to Jason spare for being on the industrial talk podcast and dropping some chest incredible solutions. For the wonderful listeners of industrial park, go out and check out his stack card out on LinkedIn. That's Jason Spera that SP e Ra. And then you can bounce to ages you could go anywhere from that particular location. Go to LinkedIn reach out, you will not be disappointed. All right, again, we've got two events that are got to be put on your calendar ones in Barcelona, October 5 through the seventh industrial internet consortium affair Barcelona put on an incredible, incredible show. The next one is the manufacturing and technology show. This is November 9, through the 11th. Cleveland Ohio is the location. Let's get our lives back in order. All right. You are the dream maker. You are the miracle workers. You create hope because you are in industry. People Be brave dare greatly, as I always say hang out with people who are bold, brave and daring greatly change the world. We're going to have another incredible interview right around the corner. So stay tuned.

The post Mr. Jason Spera with Aegis Software talks about solutions to Automating Adaptive Manufacturing appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Humera Malik, CEO of Canvass AI about “The Power of Data to Accelerate your Sustainability in your Industrial Operations”.  Get the answers to your “Data Sustainability” questions along with Humera's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

industry, data, ai, sustainability, industrial, mandate, assets, technologies, scott, creating, world, operations, Canvass, running, plant, workforce, malik, waste, institutionalize, carbon emission

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, another great day in the industrial talk world. This is your woman warm and fuzzy place for all things industrial you industry hero, we celebrate you because you are bold, brave, daring greatly. You're changing lives, you're solving problems and in essence changing. Although world about that, man, you are absolutely wonderful. And this is a no legacy thinking. So do not come to me with your legacy thinking and say, hey, it's got to get some legacy thing and don't even go there. All right, in the hot seat in the industrial talk, hot seat, we have Humera Malik. Okay. And she is the CEO of Canvass. AI. And that is spelled ca n VA s s AI, you got that? Right. And the website, the wonderful website is Canvass.io make a note of that, make a note of that. We're going to be talking on this podcast, accelerating sustainability in industrial operations and a lot more because there's gold in that data. Let's get cracking. Yep. Data. Gotta love data. Right? It's there's so much that can be done with data. And I think the bright, the future, the that whole silver lining type of thing within data is, is interesting to me, geeky ish, and love it because we don't have any issues grabbing, definitely data. Now her stat card is quite impressive out on LinkedIn. You got to reach out to her Humera Malik is the individual. And I'm telling you, she's got mad street cred. I like it, man. I like it a lot. All right, paper and pencil time. The first one out of the gate, we're going to be talking about IoT solutions World Congress, brought to you by IoT solutions World Congress out of Barcelona as well as the industrial internet Consortium. And this event is scheduled for October 5 through the seventh. If you've never been to Barcelona, yeah. Yeah, that's that's a must trip. And the second thing and if you've never been to the IoT solutions, World Congress, yeah, that's a good thing, too. They're going to be talking about IoT, Ai, 5g, digital twin robotics, everything. And one that is sort of interesting to me quantum computing. Hmm, that sounds impressive. All right. The next one, the manufacturing and technology show that is in Cleveland, Ohio. Again, if you've never been to Cleveland at some much trip, great people, great food, great location, great everything. It's beautiful up there. And this is November 9 through the 11th 2021. right around the corner, the sword up is down in November, but it'll be here when you least expected. But anyway, both of these events are important. let's get let's get our lives back in order. Let's just do it. Let's let's, let's take the trips. Let's start learning from these leaders. Because they're there. There's some great stuff in this whole industry for Dotto world that we're we're venturing into, as you all know, it is, but it's just an exciting time to be a part of what we're doing an industry. And that is water. That is oil and gas, that's manufacturing, that's utilities, we had a great conversation of the utility transformation journey, because they're going to have to do it too. They're just going to have to do it. Alright. Humera is on the hot seat. We got a great dog on conversation. I mean, she starts to really lay the lumber and there's, and I could go on and on and on. But I'm telling you, you're gonna enjoy this conversation. So here's your marriage. Humera, thank you very much for joining the industrial talk podcast. Absolutely. I'm telling you listeners right now we're going to I'm going to geek out on this particular conversation. We've been having a wonderful offline conversation about AI about the world and, and really just changing the world and changing the world. Through insights into data. I Humera and the team Canvass AI leading the way. Fantastic. Hey, man, how you doing? I'm doing great, Scott, thank you for having me. All the way from Toronto, give us a little background, little 411 into who you are and why you're such an incredible professional.

04:48

Well, I'm a I call myself a disrupter because I've gone in and picked some of the hardest things to solve in the world I think and it's yet not to a place where I'm very proud. About the industry we work in. And just like yourself, I think we're all on a mission here. And the mission that I've gotten myself in Canvass on is really looking at how we make a difference in the industrial world, and empower the people and augment them to transform the operations that they do in their day to day up in their day to day activities, and empower them with some technologies like AI so that they can take control of their data, so that they're not reliant on anybody else to come in and perform any of the data related functions for them.

05:39

Yeah.

05:40

And we're here to make a difference. But that difference can only be made once to actually take the charge and start calling out what this industry's challenge has been, and how we're going to all work together to transform it.

05:54

Yeah, I'm a big fan of that education, collaboration and innovation. And you cover all aspects of that. And I believe that that is a key to whatever how you want to survive, how do you want to prosper in this whatever next normal? And I I don't know about you, listeners, but I'm getting old Tingley about that explanation. Because I believe the future is, with people like Humera, and others at team Canvass, by the way, I need to make sure that there's clear Canvass is c a n v a s s, make sure make a note of that. And it's dot IO is the website. So anyway, I'm all tingling about this particular topic, because I think there's golden data. And I think that is transformative. And I believe that companies as a whole will tremendously benefit by what your focus, your disruption, your view of how to solve problems. So give us a little background, because I think you guys are thought leaders, I know you guys, your thought leaders, because you're in the game, you're in the game to be able to come up with solutions that actually mined that data. So let's talk a little bit about sustainability and how data can help us with that. Talk to us a little bit about that.

07:03

So one thing I would say is we're thought leaders, but we're executing on it, not just talking about it, right? We're making a difference. That's like, making a difference.

07:13

So noted, absolutely. Put it in in action. Forgive me Humera. totally understand. But I love that because you're killing it, man. You're doing it. All right.

07:25

So what Candace really. So before we get into sustainability, for the sake of the viewers, Canvass AI is really a software platform. And it's on a journey to transforming this industry, it's on a journey to disrupt this industry that has been so scared and reliant on people from outside to give them control of their operations of their data. And so this is really a journey that we undertook about four years ago. And now we're at a place where we see this, this industry just at the tip of that transformation. It's first is about awareness. And then it's about after you what after you've gone through that awareness and recognition is then really about how and where do I go about implementing things like AI. And that's where this industry is, it's at that edge of where it's ready and implementing. And it's not just, you know, the big guys out there, it's not just talking about the fortune 100, we have had the opportunity to see the guys that are in the mid market as well now who are ready, they've actually been running very efficient operations, they're ready to get out of just efficiency, move towards productivity, and eventually into automation. And so that fear is now there. They're getting over that fear. That challenge they have this industry has if you look at you know, any any of the big objectives that are in front of this industry, related to sustainability, related to efficiency, the challenge that this industry has, it still doesn't have a roadmap, how cool You're

08:57

right. You're spot on on that one that is so brilliant and insightful, because you're right. We hear it, we hear AI, we hear edge, we hear cloud, we hear all of this stuff. We hear industry for Dotto, and still, it's just it sounds cool. It sounds good. But I love the fact that you're actually executing I have to ask the question. You said four years ago, you started this particular company ish, give or take a few. What was the dream at that time? What made you say, Yeah, I want to start this What did you see at that time?

09:33

I, I saw a problem I went on to solve every engineer goes out to solve a problem. And without recognizing where you will end up what what irked me and got me started with I was working with industrials to help them basically provide connectivity and help them collect data. Then I realized that that data was becoming basically adjust information For them where they were just, they were good at hoarding that data. But that information that that really needed to be used wasn't happening. Yeah. And then I also saw that even though it was their data, it was the data that the industrial companies own and collect, they still were unable to access that data. All they got was for some fancy charts at times, and trends and analysis. But were they really using all of that data, so that their own workforce could really do something with it. There was no buzzwords in my mind, at that time, I wasn't necessarily looking at it could be AI, it could be other technologies, what I went in to do really was to look at solving a problem. The reason AI becomes important, is because if you look at the industrial world, it generates a lot of data, if you look at, you know, your different figures, you know, like the the oil and gas industry is creating terabytes of data, you know, every day and so that data is so huge in that volume. When you look at large volumes of data, veracity of data, different frequencies of data, what comes to mind, how do I how do I look at that data? And how do I actually start to work with that data, that's where then the technology comes in. And that's really where starting to looking at AI and starting to, you know, look at how AI then can be used to, to look at and transform and work with that data. But then there's a third element to it, you can build all of the AI. But if the people still are not able to use that technology, then there's no point then I've created further more problems to it by making them further dependent on how to no leverage that AI. So where I ended up with was creating an interface between the operator of the plant and their data by providing them an interface where all of the AI was engineered and made available to them in a usable format. I made AI approachable, made AI usable, and made AI available for an industrial operator for a plant engineer for a process engineer for a reliability engineer. So they are empowered to look at their own data work with their data, just like how they have been used to working in spreadsheets, but let's allow them to scale, let's allow them the extensibility so that they can now work with that large volume of porosity, frequency of data, and work on large complex datasets.

12:27

I we're going to talk about sustainability. And there's some targets that are out there. And industry has to be aware of that. That's just without a doubt. And we're going to go down that road. But I have this one question. Because of the tsunami of data because of that the leveraging technology innovation in a way that allows you to look at that tsunami and just pull out what is relevant? Do you pull the data out prior to going into the cloud? Or do you do that analytics and saying, No, no, no, yes, this is data. How do you how do you analyze your data? Where do you do it?

12:56

So we are all about operational data. It's all about the data that's coming out from their edge systems, it could be coming out from their their controllers, it's coming out from the sensors that are basically providing them the information of what's going on. And all that data is a lot of this industry has has actually put in the instrumentations, about over a trillion dollars has been spent just an instrumentation of this data. And now that they're able to collect that data, they're hoarding that data into different operational systems, that could be historians, that cloud systems that could be even from AARP to homebuilt operational systems that data is being collected. And then from an analytics perspective, what these industrials have been doing is leveraging a lot of analytics capabilities to basically look at that data. And that's really related to looking at some trends and analysis. But now what? And so we went in and solved that problem of now what now what do I do? And the next thing is, okay, how can I start using this data? If I have this data? Can I start to look at forecasting what my yield would look like today? What my yield would look like four hours from now, can I start to predict if I wish to change or you know, any of my ambient conditions or any of my parameters? If I can start to tweak, you know, a little bit of the moisture levels? What would happen? What would be the ideal state I want to be running this line on? And so that's the those are the things when the operatives think about they think, oh, that's I can't you know, I don't have the technology, I don't have access into my data. That's where they would tap into, you know, they would bring in some heavy hitter consultants, they would bring in data specialists would come in, and they might have the expertise on the data, but they don't have the subject matter expertise. And that's really where the this industry needed to change the approach and we started to basically put the operator in the center of the universe and say we need to be operator and Scott. There are multiple reasons for it. One of the major reasons is because this industry needs to institutionalize this knowledge, there's a gap of these resources, there is a gap in terms of that expertise that's going to hit this industry in the next decade, because a lot of this workforce is about 30, more than 30% of this workforce is aging workforce. So as you see that shifting out, there's a huge gap that gets created. So it's very important to institutionalize that knowledge and start preparing the organization's for that shift.

15:33

So what I hear you saying, which is interesting, you are able to provide that tactical data for real time action, and that is, operationally I can look at the data, I can make decisions and and optimize my whatever manufacturing asset based off and, and that institutional side where I'm collecting that information. And whether we like it or not, it's going to happen retirement that knowledge out the door, be able to institutionalize that, let's shift gears a little bit here. Let's talk about sustainability. why that is important. From the perspective of AI.

16:09

I think it's one of the key, it's going to be one of the key drivers, it might not seem like it. But if you look at this industry, and you look at sustainability, have manufacturing the industrial side accounts for 25% of the global carbon emissions. You're responsible for 1/4 of the emissions?

16:29

Is that globally? said 25%.

16:34

Yes, got it. And, and out of that 25%, close to about 50, a little less than 50% of that just comes from the manufacturing of cement, steel, ammonia. And essentially, you know why that is because that's all infrastructure that we're building, right. And that's critical. But that is also important to recognize all that infrastructure that we're building is also creating an emission of 45% of the industry's carbon emission.

17:03

It's interesting. And it's one of those things that you need it, you can't stop it, right? You need the infrastructure, but you have to think about it differently. You got to have to figure that out.

17:12

And so if you look at some of the industry stats, it is why, you know, if you look at different industries, that's just one part of it. But if you look at metals and mining, you look at food, everybody is making a contribution there to those carbon emissions. I had some interesting things looking at, you know, we work very much in the food industry to in agriculture is estimated for over 70% of the global water use. It's one of the scar spaces that we would have if we continue on that path. Yeah, yeah. Food chip food supply chain is responsible for another 30% of the GHG emissions. Some interesting fact was that it food waste was a country, it would be the third largest emitting country in the world. Wow, US and China. Put it in perspective.

18:04

Yeah. This is the in we're gonna venture into this is a lot of that carbon being produced as a result of inefficiencies with the assets.

18:18

So, Scott, you have to really break it down. Yes, it's being produced in multiple ways. It every industry is obviously contributing to it in one way or the other in certain industries, over over utilization of the assets, any of the assets that they're running is causing that in certain industries. It's the high utilization of the fuel, because energy being one of their largest consumptions in our business, you would see or, you know, in the oil and gas sector as well. But every bit makes a difference for Scott, if you look at the amount of waste that gets generated through a production line and take, you know, any of the industry, take metals, take cement, or take food, if they can start to control the waste throughout the line, they can start to make a difference. I got some is not the theater, some somebody threw out some random stats of May. And they said, one of the large food manufacturers that develop that is producing the chips, they end up creating more than $30 billion worth of waste, and all that waste goes into landfills.

19:33

You would think that there's a financial incentive to be able to make your organization your operations as efficient as you possibly can, right? Makes sense.

19:42

In in most traditional ways, as they look at Yes, they look at energy as a huge cost. And they're all kind of optimize that. They look at raw materials as a huge cost and they're trying to optimize that is everything else on part of the CFOs agenda is yet I would say not really Scott, let's call it agenda is only looking at how am I looking at my margins today, and how we're going to improve those razor thin margins tomorrow so that I can sustain this business. And that's why this industry has has been always in a firefighting mode. And one of the big things that why I call it a movement is because this has to start transitioning from the top to the bottom, the mindsets have to start shifting the mindset about I'm always in a firefighting mode. That's because we're continuously doing the same things. If humans are looking at things and saying good and bad, we haven't get moved into the 21st century because a human has been doing that forever in this industry. Oh, it's good, it's bad. Let me get brambles at random sampling. And I'm going to find out what what's going on. That's not how this industry should be running. We have enough tools and technologies. And we have made enough progress, that we should be able to now leverage tools and technologies for that purpose, we should be able to leverage, you know, either platform like ours, where or technologies like this, where they can tell you anything before even that happens. So we're not contributing to the sustainability challenge that we're faced with right now. We shouldn't be able to control this well in advance not find after the fact. We've still been we have been and we continue to be operated in a reactive manner.

21:16

It's a human it. I mean, you're hitting on all the points. I mean, without a doubt. How does and how will AI help us with sustainability? If I'm a company?

21:28

Who also there? There are three ways of looking at this. And I learned this by from my customers really, it's not that, you know, it's it's earth shattering revolution that I'm going to do, I've actually learned by working with these customers, right? So what are the key sustainability is achieved in three ways. One is you look at your current operations, and you optimize that, that's where you can start to already gain and be improving this is you can already start to gain 20 to 30% off efficiency gains, just by optimizing your current assets and your current operations. The next thing that comes in that is the next phase that comes is then you go from optimization to looking at alternative sources of energy that can further now go from, you know, if you were at that 20%, you can start to further gain 30 to 40% by looking at alternative sources, and then over the course of time also start to embed New Tech, new technologies, as your as your assets are aging, and you're starting to replace this, what this industry would end up doing is start to bring in more energy efficient assets into into play as well. But that's actually the roadmap of how you gain sustainability. One of our customers just in one of their one of their plants, actually, it's a food ingredient manufacturer, one of their plants, they started to look at how they were generating energy through their cogeneration assets. And and realize that they were always running them at 100% efficiency, even when the plant demand didn't require them to run the assets at 100%. Because you know, it's still hard to keep on going back and forth,

23:03

to cycle those things down, up and down.

23:06

And then that requires, you know, more resources. And that requires then repeated intervention, that just they didn't have the ability to do. So that was the easiest thing. And then they recognize that and that's where, you know, it's I'm talking about a very simple way of how you start to optimize this. So they started to look at them, how we can use data, so that the data can tell us if the plant demand is X amount, how to run each of these assets that's supplying the energy. So they actually set that and they connected the, the the platform, and they have been able to they've been using it now for the past almost four years. And what they have been able to do is now create a completely closed loop system. So that the plant feeds the data and tells our system of what the plant demand is the system then connects back into these assets and say run asset one or run boiler one, that 40% efficiency boiler to at 70% don't need to run boiler three because the plant doesn't need it right now. And then takes that message back into the control system. So there's no human in the loop, right? And runs that system. And it's been running it for the past, you know, four years now.

24:13

And probably put in a lot of coin in the pocket too, as well as that whole sustainability. I mean, it's it's a it's truly Win Win everywhere.

24:21

I they have been reporting that year over year there has been they have been able to reduce their fuel consumption by more than 4% just by looking at the small assets I'm talking about. Yeah. And then over 20 million pounds of carbon emission reduced every year.

24:39

So So why what what are the forces that are requiring businesses to look at this? What what regulations are going to be in place? What what what are we doing here? Well, so

24:54

one of the mandates really is from the industry, if you look at the mandate is really to be achieved. Certain carbon efficiencies and or net zero emission mandate for 2030. And then further into 2015, where everybody is looking at, you know, zero carbon emissions zero,

25:10

by the way, I want to make sure that it 2030 is just still right around the corner, FYI, it's only nine years away. So if you look at 2030, and just go on, I got it. I know, it's nine years away, it's just like, right there, you, you know, you're gonna be on 2030.

25:25

That and that's why I talked about this as a as passionately as I do, because I think we all need to get on that on on that train of passion for this, then it builds on the passion project into the CFOs mandate. Now, the CFOs mandate, the CEOs mandate, it shouldn't just be in the operations team looking at, you know, how we're how we're improving on our continuous improvement projects. No, it's no more about that. It really needs to be as what are we doing about all the waste? What are we doing about energy? What are we doing about water? And we do this in a combined way. All contributes towards sustainability, right? Because right now, it's department by department. It's very segregated. And that's why a lot of the AI that also gets applied is very segregated. Nobody, nobody has looked at this, how do we apply different technologies that allow us to hit these kind of methods, nothing happens overnight, nine years, that would be gone.

26:19

Like a blink of an eye, I'm just telling you, when you mentioned this, and I'm thinking then you said it's nine years in our off conversation. And I just said, Oh, my gosh, I had the wrong perspective, that's right around the corner. And that's got

26:30

to happen now. Right. And the only way it can happen is when it becomes part of the mandate. It's no more about just a nice to have it's about and they can really those are the few things that can start contributing, how am I going to reduce my water consumption? How am I going to reduce the waste that I'm generating every day? And how I'm going to actually control my energy consumption and utilization throughout these, they can just start simply with looking at those things. That's really where I've seen customers, when they simplify it that way, they're able to then identify, hey, where can I start today? Then where can I go tomorrow? Yeah, that helps them get on that journey of sustainability. It's as simple as that. And I know, it's not easy for them to start to immediately all of a sudden prioritize it. But guess what, if the mandate is about reducing costs, as well, and how you're going to actually look at, you know, covering that labor shortage, as well, all of those things help you there as well. Because what you're going to end up doing is you, if you reduce the waste, you've already started to impact your bottom line, if you can start to reduce energy consumption and control it, that's helping on the bottom line too. And then if you can actually put the operator to control it, that's gonna help your labor shortages, all feeds into those mandates to

27:49

roadblocks in what you're saying. I mean, it's the money, but there that it's there, there are roadblocks. And I'm not saying don't, don't come to me, or whomever and complain about this. It's got to happen, because it's a mandate, and you got to figure it out. But what are the roadblocks?

28:09

So to be to be just very honest about this, Scott, I think one of the biggest roadblocks is the mental Roadblock, oh, it's too hard to it's the myth about technologies like AI that stops people from leveraging it to its full capacity. The other is the siloed transformation approaches. Every group, every organization looking at silo, there is the companies that I see the most successful that we have worked with are the ones that look at this edge scale, you will, you will learn certain places, you will fail at certain places. But the success that will that you will create through this journey is what's going to help you get ready and meet your objectives for 2030 and 2050.

29:00

And it's got to happen yesterday. I mean, you and I share the same sort of, you know, the passion and anxiety to saying, hey, we've got to do it. Now. I don't know why this is, but it is what it is. We have to wrap it up. Unfortunately, I can have this conversation for a long time in America. How do people get a hold of you and say, Yep, I like what she's talking about. Best way to get a hold of,

29:24

you know, just go to Canvass.io. Click on you know how to connect with us different ways to find a demo book a meeting. And that's the best way and you will find that our team, which is a combination of subject matter experts, as well as data people that actually know how to work the industrial data would be happy to work with it.

29:45

Excellent. I like that. Go out to our stack our two men, it's h u m. e r a. Malik. Did I get that right? Malik. I hope so. Ma l ik find her Reach out there too, as well. She's got a great stat card. See? Oh, Canvass is the company. Fantastic. Thank you very much for being on the industrial talk podcast America. It's been an absolute pleasure, Scott. It's been wonderful. It is the number one industrial related podcast in the universe. Just FYI. I think I've oversold it. Alright, listeners, we're gonna, you know, we're gonna wrap it up on the other side. So if you're not, we're gonna have all the contact information out on industrial talk. ca.com. And, of course, we're gonna wrap it up. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network.

30:43

All right, a big, big, hearty, thank you to Humera Malik, Canvass. AI is the company go out to Canvass.io. Find out more. I'm telling you right now, if you're not looking into data, as a way of solving some of your challenges. I mean, I like the fact that she brought up the point that it could augment your workforce. And I mean, it's really important, especially today when we have a real tight workforce. She's great. She's a rockstar data Rockstar. All right, again, IoT solutions World Congress in conjunction with the industrial internet Consortium. This event is in Barcelona. It's incredible. Got to put those two things on your bucket list, October 5 through the seventh 2021 right around the corner. And the next one is the manufacturing and technology show. This is in Cleveland, Ohio, November 9 2011. Let's get our life back in order. Let's visit these things. Right. Be bold, be brave, dare greatly change the world. Thank you very much for joining. We're gonna have another great interview right around the corner.

The post Ms. Humera Malik with Canvass AI talks about Data and Industrial Sustainability Goals appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Lance Dofflemyer, Chief Data Scientist at MR Systems, Inc. about “The Power of Data and Unification of your Water Data Assets”. Get the answers to your “Water Data Solution” questions along with Lance's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Lance and the wonderful team at MR Systems, Inc. on the Power of Data and Unifying you Water Assets by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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Personal LinkedIn: https://www.linkedin.com/in/lance-dofflemyer/

Company LinkedIn: https://www.linkedin.com/company/mr-systems-inc/

Company Website: https://www.mrsystems.com/

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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PODCAST TRANSCRIPT:

Lance Dofflemyer Interview

Thu, 4/29 10:10AM • 28:52

SUMMARY KEYWORDS

data, facilities, people, water, systems, lance, talk, important, process, utilities, plant, beverly, industry, insights, industrial, NOEM, ml, Rider, MR Systems

00:04

Welcome to the Industrial Talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the Industrial Talk podcast where we celebrate you industry heroes. That's right, because you are bold. I hear it all the time. You are brave. We talk about it all the time, you are just Daring Greatly each and every day, we are living through a great time and you're changing lives and you're changing the community as we speak, all around the world. take that to the bank, we are living through incredible times. It's exciting. And you know who's leading the way you you industrial professional, alright, in a hot seat in a hot seat, Lance Dofflemyer. He is the chief data scientist at Mr. systems. Now, Mr. systems, they are incredible when it comes to water. But you know, we were talking about data because there's gold in that data, the data that makes the product better, safer, asset runs more, let's get cracking data.

01:24

It's like we

01:26

just like your mining data that just makes everything better. And that's what Lance is all about. I mean, it's just an incredible that we take it for granted that water just comes out of our tap. And water is very important to our life. Absolutely, Doggone it, but it's more the fact that we just take it for granted that it's going to be safe. And that it's gonna I like it. I drink a lot of it. I got a lot in front of me. But before we get in that interview, okay. You know, I always talk about being bold, being brave, daring greatly. Those are not platitudes. Those are not just something that I just sort of, sort of, you know, stirred up and said, it was a great words, no. industry is all about bold, thinking bold, being bold, visions that are bold, that are brave, that are just like, okay, we're going to do it. Why not? Why not? and answer that question. And then Daring Greatly put it out there. Just, we're going to do it. We're gonna take action now bold, brave and daring greatly. And always talk about, hey, hang out with people who are bold and brave and daring greatly, and you're gonna just absolutely move mountains change, VA world. So you might have noticed a couple of times. She's been on the podcast a couple of times. Her name is Beverly Rider.

02:45

Beverly Rider is an inspiration. We got to our stack, our LinkedIn Beverly Rider. Yeah, just plug in Beverly Rider. And she looks at the world in a very unique way. She wants to change it. She is doing that. Right this very moment. She is an inspiration now. I met her as the Chief Commercial Officer at Hitachi America. And at that time, we had a great conversation and we were talking a lot about stuff. Find it out there on IndustrialTalk.com you will be inspired. And then she said, I'm going, I'm going to an organization called Neom. So you're going to get on your Google and you're going to type in Neom, and oh, you're going to say Saudi Arabia, and then euro are going to be dazzled by what is taking place at Neom. She has accepted a position as executive director with that organization. But

03:42

But talk about bold, brave and daring greatly. That's what Neom is all about. That's what she is doing her team, everybody in Neom. That's what they're doing. They're taking all of this great innovation that exists out there today, which it does. And they're applying it to a community, the community of the future. And I got this thing that's quoted from me, it preserves 95% of the name of nature within Neom, which is over in Saudi Arabia and its community of the future with zero cars, zero, straights, zero carbon emissions, bold, brave, daring, greatly, making it happen. How about that? You need to reach out you need to just go to that website, and you will be absolutely stunned. I remember. And I remember why my there's a lot more out there. So I'm not I'm not going too deep into it because you got to go out to that website. And I remember looking it up. And finally I said and I and at that point in time, I contacted a couple of people I said you've got to check this thing out. You've got to see what's going on there. It is spectacular. This is exactly right there. what the future looks like.

04:57

It's exciting. Beverly Rider boom.

05:00

Kudos, thank you for changing the world. That's what she's all about. All right, I want a paper, right? And pencil,

05:09

we got an A, we've got an event that I want you to at least consider going to. It's the digital summit brought to you by IoT solutions World Congress, I am running a side event when I say I am.

05:23

I have people that know what we're going to be talking about. And I just sort of sit there like eye candy and ask them questions. But I do have a utility background. And so we're going to be talking a little bit about the electric utility, right? The electric utilities, digital transformation journey.

05:39

And what makes this an interesting conversation, when you start talking about the utilities, we take that for granted, lights go on, everything works just fine. But when we start talking about bringing on alternative generation, which we've been doing for some time, but now it's really gaining a lot of traction, that puts a lot of stress on utilities. What do they do?

06:04

For me personally, it's a digital. It's an innovative solution. We're working with Intel, and a gentleman. His name is Mike Bates with Intel, and Phil carry. And he's got his consulting he, he was with Southern California Edison. And we're just, I mean, we're talking about this digital transformation, being applied to utilities, because because a Beverly Rider is is an inspiration to us. And those people that know him are an inspiration. We're going to transform doggone utilities. And that is what's going to be and it's may 11. To the 12th. You got joint sorry for the long intro. I just had to shout out to Beverly Rider and and this particular digital summit side. There's gonna be more it'll be out there on Industrial Talk. It's, it's exciting. As you can tell, I'm going to geek out on it big time. All right, let's get on with Lance.

07:01

You know, cool stuff. We live in a really exciting time, because of Lance, because of Beverly, because of Mike Bates, and Phil Carey all of these individuals that are saying, why not? Why not? Let's change the world. Why not? All right. Enjoy the conversation with Lance. Lance. Welcome to the Industrial Talk podcast, absolute honor that you have joined, and you're going to be sharing your insights and wisdom into water with the listeners of the Industrial Talk podcast. How are you doing? That? Scott? How are you? Thanks for having me. Well, it's a pleasure, because I love this topic. So for the listeners out there, let's get right to it. Give us a little 411 on who Lance is. Sure. I'm Lance dolphin, Meyer with Mr. systems. And we are a water and wastewater Integrator for the southeast United States. And all we do is water southeast, just southeast. Can you go northeast? Can you go? Northwest? As you see, I'm doing my little

08:02

thing I'm getting Can you go anywhere? We can go anywhere? Yep. I like that. I like that. All right. So what what are we talking about when we start talking about integration? What does that mean?

08:14

That's a good question. So we're in the field of process controls. And to kind of break down that that term, it doesn't really matter what manufacturing facility we're talking about. It could be a pulp and paper mill, you got trays on one side, and you got paper on the other. If you go to a you know, a cookie plant, you've got raw ingredients on one side, and you got cookies on the other world water, we have a lake on one side, and we have clean drinking water on the other. everything that goes on in between that is the process. Now, humans are really bad at, you know, controlling complex processes on their own. We're not very good at sub second decisions and staying awake 24 seven, so

09:00

I try. I try it doesn't work.

09:04

So we design industrial control systems to control those processes that manufacture whatever we want. And that's where the term process controls comes from. So what is the problem we're trying to solve here? what's what's that problem statement that we're trying to solve? Sure. So one of the issues that's come up in the water industry is really a siloed approach to water. And what I mean by that is that water utilities have historically evolved in an isolated manner. And to kind of give a background of the lifecycle of water, we have a lake on one side, and we pull water from that lake, we treat it, we send it out to a distribution system, which can range from a couple of sites to hundreds of sites that just manage moving water around the people. People businesses use that water and it goes to a collection system, and there can be a few to hundreds or even 1000s

10:00

Have collection systems, then that water is collected and sent to a wastewater plant where it's cleaned and put back into the river or lakes and the cycle repeats. So the nature of the water industry has largely evolved in a siloed fashion where each one of these facilities kind of operates on their own. And the challenge for water utilities is how do I know comprehensively what's going on in my entire watershed? Because I have all these data sources and mixed solutions that make up my water system.

10:32

So what we've been doing with utilities is, I'm gonna stop you real quick. Sure. So listeners, the process looks like this. And correct me if I'm wrong, lakes and rivers, that's where our water source, that's where our watershed where we're getting our water from there, we process it, we put it into the drinking cat category. And then there is at the other end of that drinking category or process is the collection, and then you put it back into the rivers and lakes. And then the process continues to go around and around and around. Got it, right, yep. Good.

11:06

So we've been working with utilities to really bring all these data sources into one application,

11:14

anything from a single application where they can navigate particular screens or dashboards or insights, so they can see what's going on at any facility at any given time.

11:27

And, more importantly, we've been standardizing these data sets so that they can be used for advanced analytics and data science and ml and things like that.

11:40

Why is that important?

11:42

It's important for a number of reasons. So anomaly detection is one of them.

11:48

If we can, you know, evaluate sometimes, you know, in some of our applications, there's, there's millions of data points coming in in real time,

11:56

it's quite difficult for a human to review that data in real time and make a decision off of it. And so, you know, anomaly detection is is pretty key on that.

12:08

By aggregating the data into one single pipeline, we can also introduce new KPIs or important pieces of information that are applicable to that municipality, you know, information that they would like to have had and know it's beneficial, but just had no way of getting it.

12:26

I have to, I have to ask what that example would be, I'm taking it for granted, I go to my sink, I pulled that water, it's all good. And and whatever is happening today, I'm okay. What what additional information can they glean, that makes it even better, I that's an interesting challenge that I share. So someone examples working with recently, as we had a large wastewater plant that

12:52

they, you know, they'll process, you know, anywhere from 40 to 60 million gallons a day. And they get sent a lot of water from a number of different sources.

13:04

Those sources are in other remote geographical locations. And I know the flow that they're sending, and I know the flow that the plant is receiving.

13:13

But what we what we don't know is if any flow is getting lost along the way, so by connecting all these facilities, I can ensure that the the flow that we're sending that facility is actually getting there. Or we can start to detect that, hey, maybe you have a pipe that's broken, or you have some loss along the way, I mean, just very simple. It doesn't have to be this complex, you know, ml algorithm, it could just be, you know, basic subtraction, that that can provide insights that they previously didn't. So I'm certainly 10 here, I want 10 at the other end, but if I'm sending 10 here, and I get nine here, that that's a flag that says, hey, we're losing something. And and it's important to be able to retain as much, you know, water as we possibly can. That's an important component to the whole process. Absolutely. So

13:58

let's talk a little bit about I hear what you're saying I have these siloed type of assets that I'm dealing with today, I get data from this one a data from this one, I've got multiple systems that I leverage. But I do I want to bring it under one umbrella, just want to bring it under? Where do we start? What are the actionable points? Where do we start? Yeah, I would start with the vision of what you're looking for. And the reason I bring this up,

14:25

it just kind of gives you a target and you can kind of start to make it more concrete from there. But now I would kind of ignore the the budgetary and resource constraints and really just start with what as a municipality do we want to see how do we want to connect our facilities and what type of information

14:43

and the reason that's important is because we can do quite a bit with quite a little with today's technology.

14:50

solutions are becoming much more cost effective and even even, you know, free or little to no cost.

14:58

So, you know, we start with

15:00

division, we'll go with them and say, you know, do you want to see all your facilities in one app? Do you want to control from a central location? I have to interrupt real quick, what's the pain I'm dealing with right now to push to, to push me forward to talk to labs? Like, I'm a municipal water? What What am I sitting here? I'm going, dang, we got to get a handle on this. What's that pain I'm dealing with right now. To talk to you.

15:26

Why do I want to talk to you?

15:29

Yeah, so I mean,

15:32

there is a huge need to understand what's going on at all the facilities in real time, because,

15:42

you know, we go in and work with a lot of these facilities, great people, great resources,

15:47

but they operate independently. In, that's just kind of the lifecycle of a water and wastewater plant. You know, as, as the population grows, these facilities, you know, will either build new ones, or these new disposable new ones, but often they just expand within the facility. And so you just have a mixed bag of control systems, you have a mixed bag of vendors that come in, and you just kind of have this conglomerate of systems. And it's, it's difficult to

16:15

streamline that and standardize that into one system that can operate and talk to one another. And that's really what we do is we go in and kind of evaluate, where are you at today? Where would you like to be? And how can we get you there in the most cost effective manner, which makes sense because I, me, if I was a municipal water, person professional, responsible for making sure that the water is good, making sure that I get it processed properly, the liability is probably pretty high. And if I don't have good insights into the data, I think that there's a possible risk there might be my off base here. No, that's absolutely right. I mean, it's, it's a pretty critical process, you know, we, it is, you know, we, it's not really a job, but we make the statement that, you know, we can't mess this up, or we're going to be on the six o'clock news. And that's, that's really the day to day that we live in. You know, you're right, people take it for granted that, you know, they turn on their their faucet and water comes out. And they don't really understand how many 1000s of people are behind that to make that happen. Again, amazing. That's true. That's a this truly celebration of people that I mean, again, there are things that we just take for granted as consumers of these products. Water is one.

17:29

So I sit there and I go, Okay, yeah, I approach Lance, I want to be able to get a clear picture of where I'm at and come up with here I am today, this is my future state. Let's talk a little bit about solutions.

17:44

Then when do you start pulling in the stakeholders.

17:47

So first we we engage and just see what they're currently working with, we'll do an evaluation of every single piece of technology that they're working with. And and process controls, it's, you know, we typically start even down at the center level, how we're monitoring that that process, you know, flows, pressures, temperatures, things like that, and the equipment, pumps, valves and so forth. And then we'll work our way up the topology, and just kind of get an idea of what we're working with. But we want to bring the stakeholders in very early in that discussion, because we're working with these plants. A lot of these, these great staff that are there have been there for decades, they grown up in these plants. And it's they really have, and

18:30

there's not much churn out there, thank God, I'm glad there's not that much churn out there. Yeah. So when we're talking about going in and updating their their plant, or you know, changing the way things are done, we're not just changing a plant, we're changing something that a lot of times these people have built themselves, they've developed these screens, they've developed these control systems, they were there when this, you put this system in. So you can't really go in and just say, Hey, we're gonna update this and it's going to be better, we have to understand that this is a part of who they are as individuals, this is a part of their identity. So we really need them to come on board and have their input early on discussion so that their voices heard. And we understand that we're trying to do this to help benefit them, not just the change something that they're passionate about, and they you know, they've they've created themselves.

19:17

Very wise, very insightful. Absolutely. I believe the reality is

19:24

the future, the innovation, and people like you, your company, and others are looking for ways of being able to make it better, safer, more reliable, all of the stuff that's important for a sustainable Do you find many of these water treatment facilities?

19:44

They've been around for many years?

19:48

Yeah, they've been around for, you know, in some cases, decades, and it's just a mixed bag of what's in there. And, you know, a lot of times it's it's more cost effective to expand the plant.

20:00

than it is to build a new one. And so you just have kind of generations of, of a plant within a plant. And that that, you know, makes it a little bit more difficult when we're trying to standardize and bring all this data up, you really have to work with a number of technologies. And it's possible, you know, we do it a number of cases, we're working with

20:18

one of the largest wastewater plants in Georgia right now, to do just this.

20:23

We're taking, you know, two to three decades worth of controls and standardizing it and making it one unique, standardized system that's being replicated up and analyzed, they just got tired. In this particular water, they just got tired of all these multiple systems and multiple sources of data. You can't really, if you're pulling data from one side, and another side, it's hard to reconcile or whatever what's important, there was a, I would imagine that that, that becomes unwielding, right, it just becomes a mess. It does and that. And that's a great point. Because if you want to make data rich applications, you need to spend most of your time at the edge where the data is being generated. You know, a lot of people when they think of data science and ml, they think of this top level operation where we're just going to throw some algorithms at it or throw some insights at it. And then we get this great application. But that's really backwards. Because, you know, you could have the best ml tools available, you could have the best data scientist, you could have the most pretty trends and the most beautiful graphs, but it's not going to mean anything if your data isn't good. So we spend most of our time at the edge or the

21:34

edge for the listeners. Sure. So edge is really just where the data is being generated. It's where the control is happening. It's where the process is. And so when we're building our data, we're, you know, doing data engineering on our data pipelines, we'll spend the bulk of our time at the edge or at the plant where the data is being generated. And the reason we do that is good as one single source of truth. Meaning that we want every single piece of information that I need to understand that data point at the edge, and I send it all the way up. so that by the time I bring millions of data points up, I'm not trying to sit there at the server level, figuring out what those data points are, we've already defined them at the edge and it travels with the data. So it's already scrubbed, you're just saying, here's, here's a bunch of data, I don't need that. I don't need that, that might be important, this that the other thing. And then when you do finally send it up into the cloud, where it's, you know, you put some processing on it, you've got good data. Exactly. Sounds good. Sounds all wonderful. What are the roadblocks.

22:39

So roadblocks are, you know, initially, it could be stakeholders, you've got people that are reluctant to change, and that's natural for humans, you know, we're all in that category, we all just kind of want to get the work and we've got enough good stuff going on. And when someone comes in and says, Hey, I want to change everything, you know, they're, they're pretty reluctant. And you know, you just have to be patient. I've had some people that were, you know, extremely against the idea of digital transformation at first, and you're patient with them, you hear them out, if they have legitimate concerns, you address them.

23:13

But what I found is that, you know, you can usually just work with them one on one, and, and when the over, you know, you start to understand, okay, yeah, you are having issues at your plant. Yeah, we could solve that. Yeah, we could provide that. And they kind of come around. So you know, everyone's resistant to change. But if you're patient with them and work with them, you can win them over, and they can usually become your your biggest advocates. The thing comes to mind as Can you incrementally approach improvement, in this particular case, instead of Big Bang? You just say, Hey, here's a problem. Let's let's just, let's just tackle this right now. Is that a possibility? Yeah, absolutely. It's, it's a, it's a wide spectrum, you could you could do everything from the ground up, or you could just tackle one individual problem. And you can tailor a solution just for that particular problem. We had a case recently where

24:08

they are doing, we had a couple of PhDs that were, you know, trying to do something new with the process. And the process wasn't monitor, they didn't have any control, no monitoring, no analytics, and we came in and in a week had something up and running for them that they could start collecting data, and making great decisions and tactical decisions. And, and, and, you know, let's just be candid here, it's got to be safe, it's got to be healthy. It's got to be it's got to meet all those needs, and we can't, and that's that's an important component to our, our water system.

24:41

The other area that I'm intrigued with, and especially, that is security, right? I mean, once you start to go down the road of data transformation, you're sort of, in essence opening up possible penetration points, what Talk to us a little bit about that security component.

25:00

It's really the most important in this this connected age, especially for the water industry. And it's, you know, no one's immune to attack.

25:10

So we have to be very vigilant. There's a lot of smart attackers out there and thankful there's a lot of smart people combating that. So typically, where we'll start is we'll make a data pipeline. So we'll start at the sensor. And we'll track every single stop that that data takes all the way up to the cloud. And the reason that's important is I need to know how that data is traveling even within a piece of software. And we'll have some some applications where the data might move 20 to 30 times before it even lands in the database or in user. And the reason that's important is that we'll take these diagrams and we'll work with it groups to say, listen, we're not trying to blast holes in your firewalls. We're not trying to open things by up, I need this source to talk to this destination only on this port at this times. And this is the type of protocol I'm using. And it's encrypted. You know, just having an intimate knowledge of your data pipeline goes a long way when you're working with it groups. Yeah, you want to get up front with that, too. Unfortunately, many implementations, that's security conversation is after the fact after everybody's like, yeah, that is great stuff. It has to be up front to be able to ensure the level of security but not because everybody starts talking about cybersecurity, and you're trying to prevent me from doing work, whatever it might be. And I am and you got to disagree with that, just because it's all a part of that whole digital transformation, journey, and future success. It just has to happen.

26:41

Alright, we've got to wrap it up. How does somebody get ahold of you?

26:46

LinkedIn is a great way. And I'm on I'm on there quite a bit and love the posts and love to talk to people. So that's just me there. Lance DOFFLEMYER, last name Dofflemyer. Did I get them? He got it. He got it. Perfect. All right. And I would imagine there's not many duffel miners out there in let's not get you man. You got your own little, you know, LinkedIn domain. Man. That's yeah, that's pretty doggone Cool. All right, listeners, you're gonna say to yourself, Scott, how to? I mean, I hear you. You're not. It's gonna be out on his podcast. It's gonna be out on his landing page. Just go to Industrial Talk calm and find out more. All right, Lance, you were wonderful. Thanks, guys. Appreciate it. Good talking to you. Hey, listeners, stay tuned, we're going to be right back. You're listening to the Industrial Talk, Podcast Network.

27:46

Again, lads, thank you very much for being on the Industrial Talk podcast and talking data, talking about the power behind data, everything that I mean, we need to you know, you're building a community of the future no data. You're gonna have to figure that out too. That's what it's all about. Thank you, Lance. Thank you, MR Systems for what you do. Remember, you got to go out to NEOM type in NEOM, Saudi Arabia, find out that he will be dazzled by that doggone website. It's exciting. It gives me all giggly and hopped up on goofballs. Also remember paper and pen. So let's put this down may 11 through the tail 12 2001. This is a digital summit brought to you by those wonderful people at IoT solutions World Congress. They're going to be talking about electric utility does digital transformation journey and it is a journey. You just got to start. All right. Be bold, be brave, dare greatly hang out with people like that you're changing the world. Thank you very much for joining. We are going to have another interview right around the corner. Thank you.

The post Mr. Lance Dofflemyer with MR Systems Talks About The Importance of Unifying Water Data appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Megan Lynch, President and CEO at Six Point Creative about “Letting go of your Legacy Thinking and Approach your Business with Radical Courage”. Get the answers to your “Radical Solution” questions along with Megan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Megan and the wonderful team at Six Point Creative on trashing legacy thing and embracing radical solutions by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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Personal LinkedIn: https://www.linkedin.com/in/melynch/

Company LinkedIn: https://www.linkedin.com/company/sixpointcreative/

Company Website: https://sixpointcreative.com/

Free Stuff:  Go to Six Point Creative and download your, Brand Touchpoint Matrix, Free Book: Hiring to Build Brand Value and Free Brand Assessment.

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, people, industrial, collaborate, stage, business, conversation, fears, talk, industry, built, innovate, megan, market, point, innovation, product, educate, listeners, scott

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, thank you very much for joining the industrial talk podcast where we celebrate you the industry heroes, you are bold, you are brave. You dare greatly solve problems, you're transforming lives and you're transforming the world. That's why we celebrate you, thank you very much for what you do to make our lives better. All right, in the hot seat. Her name is Megan Lynch. She is definitely the president and CEO of six point creative. And I gotta tell you, I was jacked on this particular doggone interview, because we talk a lot about being you know, bold, brave and daring greatly. It's one thing to talk about it. She does it, let's get cracking.

01:03

Yeah, which is really interesting when you get right down to it. Also there, and I'll talk about the necessity to be bold, to be brave, to dare greatly, specifically in this time of whatever the new normal next normal, whatever we call it, I got to come up with a better name. However, whatever we're living through. You've heard me talk over and over again about, yeah, there's the negative side. But I think there's the positive side. And I think that there is a desire to be more vulnerable, to be open to be, you know, just the necessity to be able to collaborate, because we need to educate, collaborate, and of course, innovate, especially now. But it's all great. And it's all wonderful. And it's all just dandy. Words, however, there's got to be action to it. And And what's great about Megan, is the simple fact that she does, she recognizes the necessity to be bold, brave and and dare greatly. But what does that mean? How does a business do that? How do we take it today? Whatever this world we live in today, and be able to be able to, you know, survive, rebuild and succeed. And, and she brings that real world that ability to be able to do that. So that, I mean, we need people, we need to constantly be out there and innovating. We need to be out there collaborating. And definitely she brings the tools to be able to do that now in line with what she's doing. I just plant the seed again, industry, industrial talk to Dotto is really just a neighborhood of industrial professionals. Yeah, it's a network but it's a neighborhood, because we have a desire to make everybody succeed, whatever that might be, whatever that level is. But more importantly, it is a great location to find where people are truly innovating and truly having a desire to collaborate. That's industrial talk to Dotto. It's in the works. We're doing it it's a neighborhood because we are bound together we have ties, and whether we like it or not, I think the pandemic has really highlighted the fact that we are we don't have all the answers. But you know what we have out there incredible professionals that understand what to do and how to do it, and be able to share that knowledge with you so that you can survive, rebuild and prosper. That's my intro. It's always the same, because it doesn't change. I mean, we just, we just got to collaborate. It's important to collaborate. Alright. Meghan Lynch,

03:48

President CEO, six point creative, we're gonna be talking about, you know, real tactical solutions to that point of thinking, you got to be bold, brave and daring greatly. You can't have that legacy thinking. You got to do it. What does that mean? How do you find that help? She's all about that. She's great. All right. Enjoy the interview. Megan, welcome to the industrial talk podcast, again, an absolute honor that you make time in your busy schedule to talk to the wonderful and bright listeners of industrial talk. That's what they are. Thanks so much, Scott. So excited about it. It's so cool, man. I'm going to have a great conversation. I mean,

04:27

listeners, we were having a conversation offline. As you know, we do all the time. We we do that just because we have to. And we were sort of wrestling with the necessity to educate and the companies that truly are committed to education will have no guarantees don't don't go to somebody and say, Scott guaranteed if I educate I'm going to be a success. No, that's not what I'm saying. I'm saying companies that have a greater focus on education, have a greater opportunity for success. And that's all we're trying to create here and Megan brings the lumber in this particular conversation before we get into

05:00

That interview before, give us a little 411 on who you are and why you're such an incredible professional.

05:07

Absolutely. So I have a company called six point creative. My background is in brands strategy. But really kind of what six points focus is, is to help companies who are at an inflection point, we call them second stage companies that are often family owned businesses.

05:30

companies that have kind of hit this point of a plateau have, we've kind of tapped out our existing network, we've tapped out our growth opportunities, but we're still looking for more. And we still feel like there's more opportunity in the market. Those are the companies that we really honed everything that we do to try to help. And I really did that because I have a second stage company. And I just realized that how different the needs are of companies that are established in the marketplace, who have a reputation, who have something to lose, how different they are from like a startup company, and also how very different they are then a large corporation with, you know, deep pockets and multiple levels and lots of internal expertise. These companies are really in this messy middle. And I feel like although they're being served, I don't know that they're often being so like intentionally served right around that life stage in that interesting because I, I can see if you're at a position and you've talked about second stage companies, what define what that looks like? Yeah, yeah. So a second stage company is a company that has anywhere between 10 and 100. employees, like those are loose cut offs, but it tends to be the, the range that you see it happening. And basically what happens is, early on, when you're going into second stage, there's often these like, you start to see just the need for more process. The need everything that you're doing just feels like Oh, man, like when we were super small, this just hummed. And now everything's just like so much more difficult, it's hard for me to delegate things, people aren't listening, you have a lot more people problems, people are asking for more process, and you can't give it to them, right. And then on the later side of the company, this is usually when they've like matured through that cycle. And they have some expertise, and they have some systems and processes. And oftentimes, maybe like, if it's a family owned business, maybe they're bringing in like a professional CEO, with industry experience for the first time, who's going to kind of like lead this company into the next kind of generation. And oftentimes, what you start to see then is like this push pull between the past, which is like valuable, and it's where the relationships are. And it's all this historical, you know, again, from a brand perspective, it's kind of like, the reputation that you have, and the goodwill that you've built. That track record that's so important. And then the push pull between that and then this vision for a future, which might mean doing things differently than we've done them or pivoting, you know, taking our existing product line and moving it to a new market where we see opportunity, you know, something that's coming down the line and that innovation piece, and they're these tensions between like, you know, do we stay with what exists? Or do we do this new thing. And I think often companies look at this as like, I can only do one or the other. And I think what we're really there to say is like, no, there's a third path where like, keep your reputation, you keep your customers, you keep that strength that you've built, all of that is super valuable. And that's an asset that you need to leverage. And you also have this other thing, which is this innovation, this new market, this you know, maybe new sales strategy, whatever it is a new product innovation, those things, that's going to be what's going to sustain this into the future. Because you know, it is it does become a little bit of that grow or die piece of like, if you're not growing, then you're probably shrinking, if you're not out there. So this is what I this is my head and I'm processing this information, all I hear is like it and you need to change and you need to change more, and you need to change. And over here you need to change and change and change and change. And nobody you figure you figure if a company gets to this particular second stage, they've changed, they they put a lot of sweat equity in right now you're saying Hey, hey, you still need to change. I would imagine many of these companies are saying

09:44

I just want to glide on into whatever the future. Yep. How do you how do you keep them from saying you don't want to do that? Yeah, well, I mean, I think again, it does become figuring out what is important to them. You know, if if if change is there.

10:00

Really, totally unwilling to change and they have no vision for the future will then like that's not going to be that's not really a second stage company because they don't have that next stage vision they're not trying.

10:12

So it really what they want and what they have is where they want to stay, then that's great. Like, I don't want to, I'm not gonna mess with somebody's vision for their business. You know what, what I where we really thrive is with the companies that are struggling in this kind of like middle area of like, we want to change, we see it, there's more people who need our product, they often call themselves like we're a best kept secret in the market, I often hear that, that they'll refer to themselves as like, Oh, we are best kept secret. And I'm like, Okay, well, cute. Like, do you want to let that secret out? Because that's not like, it's great that you have the confidence in what you've built? And also you don't have to be a secret.

10:59

That's, that's true. It's sort of I've heard that same thing. Sure. Absolutely. We're the best kept secret. Well, then you're leaving money on the table? You're not Yes. That's fantastic. But but but but exactly. Yeah, they'll say it proudly, you know, because they've they've built so much equity in what you know, the product that they build, or their service team or whatever it is. And the but you know, I always look at it as like, there's probably more companies more people, you know, you're always talking about these people are changemakers, they are people who want to help their products get into the right hands of people who can do something amazing with them. And so for me, the question is always, like, you know, don't we want to get that into more hands? Do we want to, you know, increase that innovation in the market? You know, if you have something that's going to change an industry, like you need to let those engineers know, you need to let those product managers know.

11:58

You know, and give them the opportunity to use what you've built. So yeah, so Okay, listeners, what we have, we're talking about second stage, companies, that's between 10 and 100 employees. But I think the key here, what Megan has pointed out is that these second stage companies want to definitely focus on growth, they're willing to, you know, deal with the pain of change, and go through that process. And that's, that's a great thing. And don't be a best kept secret. That is where we're at now.

12:27

When we start talking about that, what the outside of all that, I would imagine, because of COVID. A lot of these companies been hit pretty hard. Yep. yet they're trying to survive, rebuild, and then try to prosper in this next normal. And what does that look like to you? Yeah, so for me, again, that one of the things that COVID has done is that like, a lot of the companies we work with, we're about to have their best year ever going into COVID, I heard that so much like we are poised for our best year ever. And then they get the rug ripped out of them. And,

13:05

you know, that has an emotional like psychological effect on you of well, now I'm going to be a little bit more fearful, like I thought I was doing everything right, I thought I had this figured out, and then this thing that I totally couldn't control, you know, takes all that away from me, and we did not have the gear that we want to have, you know, so it becomes this balancing act of making sure that companies like stay in some kind of comfort zone and keep some kind of realistic, you know, safety net for themselves. But at the same time, I think it's also given companies a sense of like, Hey, we were resting on our laurels a little bit, we were a little bit complacent. We didn't make some of the big decisions that we knew we had to make, whether that was you know, getting a product launch quickly, or whether it was some personnel changes that they needed to make, they're carrying some dead weight, you know, and I think that one of the good things about COVID is that it created a sense of urgency, right? Like I like all the business owners that I'm talking to are like, Hey, we made decisions that I knew I had to make. I just didn't want to make the tough. So

14:19

worse my hand. Yeah, this is exactly what I've heard the same thing. It's like, I believe, yeah, there's the pain of COVID. Got it. Everybody knows. Yes, yes, yes, yes. And we're not going to, you know, go through that. But I think there's a silver lining in the COVID conversation, and that is the conversation of resilience, and the truth right now we're having conversations that make sense, right? I'm not gonna sit there and lollygag and, and be lazy. I want to build a business of resilience. Because when this happens again, if it happens, again, haven't helped us. I'm ready. I got a business of resilience. So I see it as a positive thing.

15:00

And a conversation in the business of resiliency. Yeah, great. Yeah, absolutely. I think you're totally right, Scott. And I think, you know, one of the things that you talk a lot about is collaboration. And I think that that's the other been the other silver lining of COVID. And I've seen so many really cool collaborations of companies coming together to solve some really complex problems, I was just talking to somebody the other day who they have like a kiosk and cart company, you know, and they serve like industrial manufacturers and food products. And they, they collaborated with some people doing some work in an electric vehicle, technology, yeah, and some cold storage people. And they put together these cool mobile vaccine units that are now being used in healthcare. This is a company that never had anything to do with health care. And now all of a sudden, they're in the healthcare industry. And it was through, you know, three or four small businesses putting their expertise together and saying, you know, what, what do we all have, that could help solve this problem. And maybe if we do it together, we could do something bigger than we might be able to do on our own. And I think that that's such a cool opportunity, especially for these smaller players in the market. Like, if we aren't collaborating with each other, then we are missing a huge opportunity to challenge those big guys, you know, huge absolutely spot on huge opportunity. And and I think that the other positive associated with COVID is the fact that

16:24

I can be humble. I don't have to have all the answers. I don't have to be that I go to Scott, he has all the answers got cheese, that's a heavy, heavy thing to carry around. Now, I can be humbled and say, I have I have this answer, but I don't have. I need help to help. And I think it's just a really,

16:47

in a weird way, a beautiful realities of the marketplace. I just I don't know how else to put it because, yeah, well, and it stripped away out of the pretense because I didn't have anything of substance to offer. Like people quickly kind of turned away from them and said, like, Okay, well, you know, I don't have time for any more Bs, like I really need to keep with people of substance. I need, you know, people who are problem solvers, people who are humble people, collaborate people who have ideas, not just people who are kind of sitting back going, Oh, shoot, you know, what do we do now? You know, but the people who are out there saying, like, I don't know exactly what to do, but I do know, I have this, does anybody need this?

17:30

And I think that that's, that's been really valuable, too. I've seen, you know, again, from relationships that that I have, I've seen kind of like, Who are the people who you can count on and who are the true experts, and who are the people who are those people who really, like truly care about what they're doing, and the people that they do it for. And then you've seen the other people kind of fall off. So, so I see this, this this resiliency model, including, you gotta educate businesses, these these second, look at my notes, second stage companies, the ones that are going to probably fare, okay, are committed to education, committed to

18:12

collaboration, and well as there's an innovation component there, they want to be more efficient going forward, I would imagine is that that's sort of like the mindset of the second stage companies that truly want to be, you know, successful. It is, I think that those aren't like when they're at their best, that is their mindset, I feel like the the kind of dark side of this is that these are companies that have put a lot of sweat equity into building what they have, whether it's their IP, whether it's their processes, whether it's their people, whether it's their relationships with their customers, I mean, these are companies who have put, you know, decades of experience into what they have built. And so I think, in their best moments, they are innovative, they are collaborative, they are educational, at their worst moments, they are fearful that they are going to lose everything that they just built, they are fearful that the customers that have been so critical to that process are going to leave them if they see them, like let's say, talking to another market or skipping a distribution model or, you know, kind of innovating too much.

19:23

And, and they're also afraid of their competitors, you know, well, we can't educate people too much because our competitors are going to steal our information or copy us. And so they turn into you know, which and all of those things like what you were talking about are all these years that like open people up and make them bigger than what they are the things that I'm that I sometimes see are things that like, shut shut companies down and make them smaller than what they are. And so those are the types of things that we kind of have to help companies work through and they're they're legitimate, like they're founded on real fears.

20:00

You know, it's it's not like, Oh, you know, you shouldn't be worried about that just do it anyway, like, these are real fears.

20:08

That's a boy, that is is a brilliant point. I appreciate that, Megan. Because I always think because I'm just gonna go out there I just that's me. But these companies that fall into that category who have invested time, energy, effort, money on all of that, over the years, that is a difficult thing to stop. But it's that that's it. And we were talking specifically about that fear of what's holding companies back. And that might be part of that. Right? Exactly. Yeah. And I think that, that one of the things is, is that you really have to kind of like meet those companies where they are and acknowledge that this fear is real, because it's so easy to come in as a consultant, and be like, hey, well, you should do this, you should do this, you should change this. And they're, you know, and it's like, well, it's you're playing with other people's money, these people are playing with their own money with their own team, that's people that they have to look in the eye, whether it's their customers, their suppliers, their employees. And so I think that, that, if we as kind of like the consultants, the coaches, the strategists, if we don't take that seriously, and really, truly listened to those fears, and help not just dismiss them, but help them problem solve for them,

21:20

then I think that we are doing them a disservice. And we can put their company in jeopardy, which is something I would never want to do so. So for me, it's a lot about kind of like, hey, like your fear is, you know, your brain telling you something is trying to protect you, right? So let's do a deep dive into what exactly is this worst case scenario that you're trying to protect yourself from, and then let's just come up with a plan to mitigate that risk. And I think that, again, risk mitigation has to be big in the way that we're thinking about growth post COVID. Because, you know, we both need to innovate, and we need to protect what we're building, we don't know when the next pandemic is coming or you know, whatever the next disaster will be. So we need to be smart about that. And we do need to mitigate risk. And I think that that's important. So. So helping companies work through that change management in a way that takes those fears seriously, and helps them put like a very concrete plan together. Because usually, really, most of those problems, if I'm, if I'm going to be like, get to the heart of it could be solved by a really good communication strategy. Like if you're worried that your customers are going to leave you, you need to talk to those customers, you need to confirm those fears or allay those fears. And that will bring them closer to you people do business with people, and so have that conversation.

22:42

And chances are, if they've been with you for that long, and you see opportunity to another market, and you're committed to still serving them, they're going to be like, hey, go for it, like we, we want you to succeed, because when you succeed, that means you're gonna better able to serve us too. So. So I think oftentimes, like some of those fears, once you actually start putting a plan in place and doing something about them, they're not as big as people feel like they are when it's just kind of like this, like, ooh, we can't take this, see, you're touching on a point of you can be vulnerable, like, as a business owner, you can be vulnerable. That doesn't mean that you're weak. That doesn't mean that you're, you've got flaws. You're just you're it's as simple as a conversation you're not in when you start talking about nobody. And I mean, nobody had global pandemic in their business continuity plan. Not what, yeah, they might have had a that's that the other thing but not, not the global pandemic. And so it starts with the conversation, it starts with just recognizing,

23:49

being vulnerable, doesn't mean that you're weak. You're just saying, hey, I've got to figure this out. Yeah. Well, and honestly, like, you're like, you're like everybody else. I mean, that was one of my biggest pain points starting out my business was I go to events, you know, a chamber of commerce event, an industry event, a trade show, a conference, and you ask all these people like, Oh, hey, how's business? And they're like, oh, business is great.

24:11

And then you get like, the same CEOs in like, a room with just them. And they're like, Oh, my gosh, like, you've got to be kidding me like this. This is blowing up, you know, this person isn't doing well. I'm worried about cash flow, I'm worried about supply chain, you know, all these things start coming out. And you're like, Whoa, you just told me everything was great. And you know, and for me, it was such a big lesson. Now I start conversations with maybe like one when that I'm having and one thing that I'm struggling with because chances are somebody else who's you know, in your business and in your circle wants to help you. So if you tell them something that you're struggling with, they might have a solution for it. They might have somewhere for you to go. And so much of that stuff like we keep so close to ourselves. So unnecessarily It's crazy, man. Again, you're hitting on really

25:00

Really great, great points. And I hope the listeners are looking at that. We're talking about resiliency. We're talking about collaborating, we're talking about educating, we're talking about risk mitigation, change management. And you know, it gets right down to being vulnerable and having a conversation, a real conversation, not something that is all, you know, hey, as the best in the world, and then you go behind closed doors, and you're just, you know, Oh, my gosh, I get up, what am I doing? I can't get up. And and you know, what the best part about it is the fact that everybody, if somebody comes and tells me goes, this was the, this was a fantastic year and all that stuff. I'd have to just say, buddy, I'm not sure about that. I think it just opened everything up and just said, I, my mind can't handle it. I need help. I hope that's the case. Yeah. Well, and I think like, you know, again, like COVID, even the people who who are like winning, you know, are in industries that have the business have the sales they're struggling with, with workforce and labor issues, or they're struggling struggling with supply chain issues, the people who don't have the sales are struggling with, you know, like, well, we need to get the sales up, we've got the people, we don't have the business. And so I think, again, like it's such an even playing field right now of even the people who you think like, they're so lucky to be in such and such Aneesh because that Nisha is doing well, right now, like, we work in a lot of like industrial,

26:23

like construction and things like that, like people making knives, blades, things. And those businesses are doing really well right now, because everybody's working on their homes, their building, you know, like, like, that's going well. But they have, they have problems too, like that creates its own issues that they have to solve for. So I think, you know, it's just a big piece of our process. You know, we call our, the process that we created for the second stage companies solve for why because? And why is in the letter, why, but also kind of like the Why are you? Why are you doing this thing? Why do you want this grow?

27:01

Because I think that everybody has some issue, and they have some vision of of how they want things to be in kind of a new future. And if we can take a very systematic approach to like, looking at that and dismantling it, and then come up with a plan to address it, then they can move forward. But right now, so many of these companies are caught in this, like really emotional space of like, we want to do this, but we don't know how. And so we have this very circular conversations internally of like, Are we going to launch this product? Are we actually doing this? Are we going into this market? Or, you know, we're not sure we're gonna position ourselves that way. And the internal teams get so frustrated, because they're just like, are we doing this? Are we not like, they don't care? They just want clear direction on what you want us to do, we're gonna have to wrap the conversation up. And I think that the beauty of what you're just saying, is that, that somebody's just looking for just that. I mean, I would imagine I'm wrestling with a lot of ideas and a lot of things, but I don't know where to go. And I think a conversation with you and your company and others will go a long way to sort of sort of lay that path out. It could be incrementally approached. Exactly. Yeah.

28:17

Yep. Just to get them like one step in the right direction. And yeah, so speaking of that, we have a if people are listening to this, and you're like, I relate to some of these paintings, I think we might be a second stage company. We have a landing page set up so it's my website is six point creative. So si XPNT. Creative Docomo, that's si x si x not the number. tricky one. Yeah. And then if you just go backslash industrial talk, yes, we have a, like a quiz that, that they can take your listeners can take right. And, you know, about 1015 minutes of their time, they'll get a not a like, standardized, like automatic score, but we're gonna put together a customized report for them on this is what we're hearing you say, and here are some legs, step one, step two, step three, you know, top

29:16

123 recommendations that we would make, and just again, so that they can have that first step of how do I start to get out of this hole that I feel myself in? So all that's for free? And on our website, and there's a couple other tools there as well that people can check out that are particularly valuable the second stage companies, all right, it's going to be out on industrial talk. So don't fear not if you didn't get the URL, it's going to all be there and you're not going to you need to take advantage of this great opportunity. Megan, Megan Lynch, thank you for being on the industrial talk podcast. You are absolutely wonderful. Thanks so much, Scott. So, God, I love it. Love the points that she was bringing up. She's talked about

30:00

Bringing the lumber man. Alright, listeners, we're gonna be wrapping it up on the other side. Stay tuned. You're listening to the industrial talk Podcast Network.

30:15

All right. Again, thank you very much for joining the industrial talk podcast that's making lunch. six point create creative. She is the President and CEO of how to get stuff done. You need her, you need what she brings to the table, because she is definitely all about your success and being able to do that in a way that expands your market. As you can tell, in the interview, bringing up pepper, absolutely like it. So go up to six point creative.com find out more. I mean, she needs to be in your Rolodex. If you're old enough to remember Rolodex, she needs to be in it. Alright, we're all about being bold, brave and daring greatly. We're all about the necessity to educate, absolutely collaborate. And of course, innovate. We're all about that. We're all about taking action. We're all about making things and we're part of this neighborhood, this industrial neighborhood that is focused on everyone. Success. We need everyone to be rowing in the same direction. industry is changing lives and changing the world. That's what you're all a part of hanging out with people that are bold, brave and daring greatly. All right, thank you. We're gonna have another great interview shortly.

The post Ms. Meghan Lynch with Six Point Creative Talks About Radical Courage with Your Business appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Bill Schmarzo – The Dean of Big Data about “The Dangers of Legacy Thinking and The Power of Hope in Innovation”. Get the answers to your “Culture of Empowerment and Culture of Innovation” questions along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BILL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Personal Twitter: https://twitter.com/schmarzo

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PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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The post Bill Schmarzo talks about he Dangers of Legacy Thinking and the power of Hope to Innovation appeared first on Industrial Talk.