On this week's Industrial Talk we're talking to Bettina Rotermund, Head of Strategic Marketing at Siemens about “Digital Transformation and Letting go of the Ego and Embracing the Eco”.  Get the answers to your “Digital IoT” questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BETTINA ROTERMUND'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/bettinarotermund/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, people, siemens, customers, industry, digital transformation, industrial, bettina, tina, digital transformation journey, world, trust, business, company, big, find, event, run, scale, iot solutions

00:00

On this industrial talk, we are talking IoT. We are talking about letting go of your ego and embracing the ego. We have to succeed with this innovation, this technology, we need to begin to embrace it. What are the strategies that we can deploy today for resilient business of success tomorrow, come learn with me, let's get cracking.

00:26

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's

00:44

go Alright, once again, thank you very much for joining industrial talk the place if you're in manufacturing, yeah, you need to be here. If you're an industry, yeah, you need to be here. If you're in the business of transforming the world changing the world for good. Right here, right now. This is the place for you. You know why? We celebrate the bold, The Brave and the daring greatly. That's industry. That's industry as a whole. Because you are bold, you are brave. You are daring greatly. You're changing the lives. You're changing the world. You're solving problems. Yeah. That's why we celebrate you on this episode of industrial talk out in the hot seat. I had a great time with this one. This is another great conversation. Bettina Rotermund. That's R o t e r M u n d. She's in hot tea and we're talking, you know, okay, we're talking IoT. And you're saying yourself, Scott, I don't want to talk IoT. You have to talk IoT. You have to figure this out. You have to be bold, brave and daring greatly. And figure this out. Maybe tippy toes in it. We're going to talk. Bettina is on the on the hot seat. Yeah, we do. Okay, we are sponsored by the IoT solutions World Congress, this is going to be an event. Right? This is an event, and it's May 10. Through the 12th. This year, in Barcelona, I have all the contact information out on industrial talk. Yeah, it's a must. If you're, I'm just telling you one of the things that is always pushing back. Yeah, you got to find trusted advisors when it comes to all of this great innovation and technology, but you can't ignore it. can't stick your head in the ground and say that, ah, it's not gonna happen to me. No, I believe that if you don't, if you don't take advantage of of this technology, figure out a way of navigating the waters in a way that is beneficial to you your business, then you're going to be out of business. And that's just a fact of life. Somebody is going to figure it out. So the key here is find trusted advisor, patina. Excellent advisor, just FYI. Okay, IoT solutions, World Congress, May 10, to the 12th Barcelona's location, and I've been there. It's a great, great venue, great environment, very collegial. It's a must 10 event. And we're also brought to you by the industrial IoT consortium. And again, we've got to be about education, right, we've got to learn as much as we possibly can, great location to be able to find information about IoT, and digital twin and anything else that is associated with industrial for Dotto, or industry for Dotto or whatever Oh my god. And that's industrial IoT Consortium. Check both of them out. I want to see you in Barcelona. That's, that is my challenge to you. See you in Barcelona. All right, here we go. Challenge. What is normal? What is normal what? We've just been going through just an absolute squiffy time within this pandemic. It's been hammering business, it's been doing the thing. So, I mean, I can, some days are good. Some days are not so good. You know, we're on we're off things. It's just a very fluid environment. And people want to protect themselves. And so they they make decisions in accordance with protecting themselves. So it's it is, but again, what is normal, where, what do we do? I think I think it's never normal. I just think that, that we've got to be bold, brave and we've got to just step out, we've got to think differently all of the time. I think legacy thinking that conventional thinking that was pre pandemic and all acceptable and all wonderful over here. I think it will be the death of companies. I think that that we we must, we must be catalysts. That is that's also an interview that I did with Tracy. So find that catalyst conversation because that is also A fantastic conversation about how you are just going to have to embrace all of this, this this change, do it. Now is the time. So I wrote down some notes because that's my, my, no, that's what I do. You know, my life is about working out, thinking about all of this stuff, and figuring out how to be able to communicate. One of the things that came out as a result of this conversation with Bettina, I like ecosystem versus ecosystem, I really believe that that is a just a solid sage advice. I think we have to, we can't we can't just hold our cards close to the chest, right? We just can't.

05:41

And I think we have to really, really begin to embrace that Ico, we don't have all the answers. Bettina, she's a rock star, by the way. All right. Another thing that I want to make sure that I point out, and I just plan it, food for thought, whatever you might want to do with it. And I think I believe success, whatever that is to find that success comes when people listen. Because if they don't listen, they're not here. If I don't care, you're not moving that ball forward, if they don't listen. So I think success comes when people listen, success also comes when people understand what does that mean, when we start talking about all this innovation, when we start talking about the technology is out there, are we just communicating in such a way that hey, look at me, look at me, I'm the smartest person out there. I'm using bigger words in the jargon out there. But nobody understands. And I don't think that that is an appropriate approach. Industry has smart people. It's, it's all over the place. They we do. They do. I'm not I'm not. Don't Don't Don't look at me for smarts. But many are very smart. But if we, if we don't get people to listen, and if we don't, if we don't make it the message understandable, and I don't think we're going to be successful. And I don't think some of the the, the challenges that we have out there like workforce management. Trust, deploy and technology if we don't, if we don't make it simple, if we don't make it consumable, if we don't put it in the hands of the people that truly deploy it, then I don't think we're going to be successful. So keep that in mind. Successor when when we can get people you know, success comes when people listen, success comes when people understand. Get rid of the jargon. Get rid of it, and simplify your message so that the masses can consume it don't make people feel stupid. Don't please. I don't like it. And quite frankly, I'm pretty easily. I'm not I'm not the sharpest tool in the shed. So if I don't like it, there are a lot of smart people don't, you know, definitely don't feel good about that. All right, Bettina Rodman, and let's see your stack go out there. Okay, cool, cool. Stack card, LinkedIn stack card, by the way. She's head of strategic marketing, Siemens IoT. Yeah, so she brings a lotta gotta got a lot of street cred out there. All right. And, and, and she's passion. And she's passionate. And she says, You'll, you'll get get it real fast that she's smarter than me, which is pretty much everybody. All right. Let's enjoy that conversation. Bettina, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world. How are you doing today?

08:49

I'm great. Actually, we have a bank holiday in Germany. So it's very quiet. And I love being on the show. Thanks for inviting me. Oh,

08:57

I didn't know you had a bank holiday. What time is it there?

09:01

Actually, it's a six and a half in the evening.

09:05

Oh, it's still fine. I don't feel bad now.

09:07

Yeah, that's time for doing interviews extra it is.

09:10

I see that you're drinking something and I'm thinking to myself, it must be coffee, but then it's 630 and we'll get to sleep. All right. For the listeners out there. PITINO give us a little background on who you are and why you're such an incredible professional.

09:26

Oh, thanks for the for the flowers. First and foremost. Well, I am the head of strategic marketing at Siemens for the sector of IoT in digital transformation, which is my field of passion because I truly believe that IoT and digital transformation can create a better world. I'm not the typical Siemens staff, you would find I'm only three and a half years with Siemens. I have a background in a lot of managing positions from sales to marketing, business development and strategy in a lot of other companies like Sony, and BMW. So yeah, I'm I'm still a little bit like the I would say the corporate rebel. I'm looking at things a little bit different. That's also why I enjoy my current profession and jobs so much that gives me a lot of, of playground to test new waters and to create something big and new. So I really, really enjoy the the field of play I'm in right now.

10:30

Yeah, they haven't said to the the white shirt with a tie yet.

10:35

Now, not yet, but I got a shirt with a bull's eye on it.

10:39

Yeah, I bet you do. Now let's Let's venture into this one. So a topic that comes to mind that I am. I agree with you. I believe that IoT digital transformation, industrial to for data, whatever you want to call it is transformative. I agree. There are obstacles. Why are is like, okay, and there's obstacles, and then there's messaging confusion. Because I don't even know if I put my little manufacturing industrial hat on. I don't even know where to start. Because it's, it's busy out there. There's a lot of cerpen going out on that old worldwide web. Yeah, yeah. How do we how do we industry begin to sort of put our arms around this, this incredible technology? What do we do?

11:30

Yeah, I mean, when we we talk to customers, and I love hearing them out. Because there's a lot of it seems like it's a super daunting challenge for them to start into IoT or to start their digital transformation journey, though, everybody agrees that it is a business imperative to stay in the game now. So when we talk to them, most of the time, we hear like the common four to five, which is I'm scared about that cybersecurity, if I put all my assets in the cloud, and then a hacker comes on bankrupt law, then it's about the asset management, how would I manage then those assets that I run from a remote perspective, then it's all about return of investment? And how would I ever finance it? And then it's a little bit about the value creation? What kind of use case what kind of solution would grant me any value? Or am I just playing on this this buzzword bingo. And the last one is, if I eventually will change my business operations? How does that play with this change management thing? Yeah. And most of the CEOs and CIOs and CTOs then are very good in this, this, you know, change management thing, because it's a soft thing, you cannot really measure it. That's why it's also like, Okay, if I change my setup, if I'm integrating a new business model, how would I make sure that my people can follow and can adapt to this new normal and this new circumstances that they're facing? The good news is, though, there are plenty of solutions to all of the five big, big things that I just mentioned. The bad thing, though, is there's too much and sometimes wrong and false communication about it. This is exactly what you just mentioned. Yeah, there is a confusion about what it is and what it is not. So I think the best thing to start is at the beginning, to ask that simple question of why. And we always ask customers this question, why do you want to change? Why do you want to transform? And do you have any vision how that should look like? Some customers do have a vision? And then it's about how do we bring customers to this point of execution? And some people don't? And that's just okay. Yeah. I mean, if you would ask me for a surgery on your leg, or whatever, potentially, I could look up a YouTube video, but what I feel prac to do with myself, Oh, no. So there's a need for guidance and navigation. And at the same time, there is not enough trust. And that also comes because there is no industry standard. I mean, if you if you look into the telecommunications sector, which understood very early, there needs to be a standard like Bluetooth and NFC in order to connect things. This standard is sometimes with the protocols for IoT is there. But there is no standard of how you run IoT projects. That's why people find it so difficult to trust one or the other party, and who would be the better party for their endeavor. And so what we usually do with customers, when they approach us is we, we have two ears and one mouth. So we try to listen twice as much as we talk. And if we talk it's rather asking more questions, to deeply understand what the root cause is and what the customer wants to achieve. And then it's about defining a strategy and from the strategy looking into these use cases. Yeah. And we we see a lot of buzzword bingo in the market?

15:03

You have no idea. I hear all the time, the lexicon is off the charts. And then new words that are an amalgamation of two words that I used to know. And now somebody out there in industry since I forgot to push them both together, and then it just blows my mind. But I mean, absolutely,

15:24

absolutely. And I, I had heard a conversation before Christmas, where somebody said, how many computers do I need to tie together to get a quantum computer and I was just like, maybe not. And that is, that is so understandable, because these words are just like in the air, and they are frightening these people to the bone. And I can understand that. Because I mean, it's not like buying a car and you spend whatever, 20 30,000 euros in your car, potentially, this is a double digit billion price tag that comes with retrofitting your, your factories around the globe. And so if you want to invest, you want to make sure that you're invest in the right things, and not into a buzzword that is nice to have, but it's not creating any value for you. So for us, the proof of value comes before the proof of concept, because the proof of concept is just is that technology wise, viable? But not would that bring you any kind of value in the sense of decreasing your bottom line in order to save resources or cut down co2 Or be process optimizing? Would it increase your top line by building up new business models that come out of your data that you aggregated and you analyze, and you got any meaning out of the data? Or would it help you to differentiate because you can offer a new service to customers based on these data, or you can differentiate against your competitors by having a faster time to value and time to market? And so these are a lot of questions that we we ask customers in order to get it right. Yeah. And then of course, what is what is needed is you do not hand over the reins of the company to somebody else in order to do IoT for you. This is something that you need to do in co creation, because there are so many things along the way that can happen, where you need to accommodate. And then you need to sit down with your customer and say, Okay, this is now a T crossing, are we going left or right? Because the Middle Way definitely will not work. And that is why I always advocate for start small and scale fast. Yeah, it's not that you would digitalize your whole business, or you transform your whole business, you start with one value creation use case. And maybe there is already a use case outside in the world that you can copy and paste in the sense of what kind of problem was that use case solving? And can I use this methodology? Can I use what is already there. So I would not start with zero. But I would start maybe with 40% or 60%. And then you're better off and then you're faster. And this is what we in Siemens try to do to come from one point in one industry and learn for the other industries and transform and transference pawn these kind of learnings into into different verticals.

18:24

So some of the things that I hear what you're saying, which is cool, which I agree 100%, because I hear it out there in the marketplace. What I would say, if I had my hat on, I'd look for some trusted advisor trusted person really trusted with the street cred of IoT, whatever that might be, whoever that might be. So trust is key from my perspective. I like the incremental I can handle that. It's not, you know, so overwhelming where I can't, I can't comprehend it. So starting small scaling from there. And then the other thing is that if I do start small with a trusted advisor, company, whatever that might be, and then I can truly manage the success meaning do I have a return on it? Did it meet our expectations? Did we learn something from it? One of the areas that I'm always struggling with is this concept of time. There, you know, if I talk to somebody, somebody's gonna say it's 18 months. And then I'll say, Well, why is it 18 months? Well, it's just 18 months, and there's there's nothing, there's it's vaporware behind that hole. It's like

19:43

and usually usually they will tell you it's 18 months and three weeks and two days and four hours and 22 and that is exactly what I meant is there's so many unforeseeable things on this digital transformation and IoT journey. which you need to take into consideration. And that's why it would be reasonable to give you a time frame which says is roughly this and this Yeah. And then you can can write again shot and then look into how this is developing. But at a certain point quality before speed. Yeah. So if you just look into the deliverable of time, but then you are not matching the scope, or the quality or the cost, then something, something is not sustainable. And that's why we see so many of these IoT projects failing, because they're not set up for success in the long run. It's like, okay, ticking the box, ticking the box, ticking the box and then done. And then what have you brought your people to the party, so they have a skin in the game, they can make decisions with you on what needs to be done. So they do not be repelled by the new algorithm, machine, software, business model, whatever you want to implement. Yeah. And the other thing is that sometimes it takes time on the way to test. And only if you thoroughly tested and any see that the value is there, and then it's working, then you should move on. And that's why we see so many people in this what we call POC limbo, or McKinsey calls it POC purgatory, they go they went for this POC and then they you know, in a sandbox environment, they saw that it was working, but then they are unable to scale or to implement it. Because you're it legacy system is a completely different thing than a sandbox environment. And that's why you should not try to boil the ocean, I would advocate always for trying to minimize the effort and try to look into what is the minimal viable product that you want to achieve? And then learn, test, make your learnings and then you can scale? And then maybe it's it's one conveyor belt in your factory, then maybe it's 10. Maybe it's then this factory plus another factory? And then also, I think, what, what, what keeps people from it is this, how would I ever finance that? Because they're unable to calculate, really a return of investment. And that is not simple. Because if you're setting up a new business model, which comes as a service, you have annual recurring revenue, and then you have OPEX, and CAPEX, and how would that all mingle? And what is the prediction for it? Because for most of the people, it's uncharted territory. Yeah. So also, you need to make sure that maybe you want to performance based investments, maybe you want a one time off, whatever it is, but you need advice from somebody who has skin in the game, but at the same time, it's not forcing you into either one or the other direction.

22:43

She was interesting. Again, you're hitting on all cylinders here. The financing? Yes, that could be overwhelming. I think that that is an important component. I think that the way you approach time, I think that that's important, too. What's interesting, is that there's a lot of headwind out there, and the headwind is being pushed back by the failures, right. And the, it's, it's, it's easy for me to find failures of IoT out there, right. It's hard for me to find successes. But then again, to your point, there are there are great use cases out there that are successful. And and again, I just get down to that that trusted partner, I there's no other way of getting it, because it's so buzzy out there. I just I just need a Sherpa of some sort to help. Eric carry. Yeah, during the back. Let's move forward here up this hill. That's how I look.

23:43

Absolutely. And I think you should look out for somebody who can master both sides of the column that climb. And that is you need to have a tremendous experience and expertise, which is not the same on the IoT sector. Yeah. So you, you need to know the language you need to know about the regulations and rules in that specific industry, as well as you need to have done it a couple of times, preferably to yourself, yeah, drink your own champagne is something that that generates trust immediately. And that's why also at Siemens, we we do a lot of these things that that we create to our factories ourselves at first in order to test them Yeah. And then you have a proven track record and you can say, Okay, I know that working outside as well. And that's the OT side of the coin and then there is the IT side of the coin. Now you need to master software you need to master algorithms in the future for sure you need to find a partner that is mastering artificial intelligence by far and to bring these things together because there is only value created when you bring it and OT together and merge these different worlds. Yeah,

24:55

yeah. See, that's another topic. Bettina that's a whole nother topic. So ot it conversion. I've been out in the field. I know what it's like, ot does not talk to it now. They might, but it's no it doesn't exist. And and it's it is this digital transformation journey is hinges upon that collaboration hinges upon the conversions. And then

25:20

yeah, because ultimately it goes across silos Yeah. So then you have the people on the shop floor, then you have these people in the IT sector that is doing all these these things that nobody understands, really. And then bringing these people together is like a cultural shock most of the time. And that's why we always say that IoT, we need to tear down the silos and you need to be open. And and that's what we always say, this is not we're coming from the era of ecosystems and running into the era of ecosystem. An ecosystem means everybody has a voice at the table. Everybody has a place at the table, but also everybody has a responsibility at the table. Yeah. And no company on earth has all the wisdom and no company on Earth can do IoT on 100% scale along the value chain. No one. Yeah. And that's why, and it's good, because, you know, Siemens is super in OT and it and bring these things together. But we are not super in ERP systems. And we are not super in CRM systems. That's why we have strong partners like SAP or Salesforce. And we bring those people to the table when they are needed. And also, when it comes to connectivity, there is a good reason while the telecommunications people are strong in 5g, and they are pretty much prepped for bringing the connectivity to the table. Yeah. And you should not be so egoistic and narcissistic, and saying, I can master everything myself, and then hear customer use your beautiful thing that I created for you. And then with a customer, you start with a square, and then in the end, the customer gets a circle, because you need to cut off all the corners on the way to the results. Yeah,

26:55

I've had that conversation a number of times where we just want it right out of the box. And then at the at the end of the project, it doesn't look anything. It's that box is on the shelf, and it's all customized. And that's another big. We don't want customization we want to we want to be able to deploy versus digital transformation from an agnostic perspective. Where I'm not me, manufacturer me, industry guy. I'm not bound by I got to live with the AI there's there's this beauty with this agnostic where I I'm not married, I can play that game.

27:34

Yeah, I mean, I mean, from a, from a vendor perspective, yeah, it would be so super nice. If it would be like, selling Billy IKEA shelves. Yeah. And then you deploy that IKEA shelf, and then the customer wants a door to it. That's, that's nice. Go for it. But that's, that's not reality. Usually, IoT projects are as individual as the fingerprint of the customer was signing for them. That makes it difficult in order to scale. Yeah. And then if you cannot afford it, the company doing IoT, because every project is 100%, New, then there's too much effort needed, and then it doesn't pay off. So what we all need to learn is there potentially is already a good solution outside in the world, and it is proven. So why not looking onto this the story as a meta level of saying, what kind of job to be done? Is this thing solving? And can I use the meta level of it the methodology, the approach, whatever it is, and build up my personalization on top of it? Yeah. And that is also where we go more and more at Siemens to look into how can we pick something that we did in one industry and and you know, make it valuable and make it working in another industry with another project with another customer. And then we bring the best of the best and the best experience in the best practice from one area to the other area, in order to speed up the whole thing? Because if we look at the time that is left for us on this planet to get these things, right, in terms of sustainability, first and foremost, digital, decarbonization, this clock is ticking quite loud. Yeah. And if we would start from zero all over again, we potentially miss the 12 o'clock Bell, and that would be very disgraces for all of us. So I truly believe that we need to be more open, we need to be more collaborative. There will be a lot of competition in the future. And that is just okay. Because asset no company on Earth can do it alone. And ecosystems is your best bet how to run your own digital transformation.

29:45

Segway, baby. That is a great segue to IoT Solutions World Congress now. It's a great event. Yes, it's a great event. been there a couple of times. And why is it in important for you Siemens to be a part of that event?

30:04

Yeah, various reasons. The one is, we are there because we truly believe in networks and ecosystems, and a lot of our partners will be there as well. And that's why it is very nice to use these kind of events, also to co create to talk to each other. Because in this interpersonal contact, there's a lot of energy. And there's always like this vibe of, hey, let's sit down and do something new together. So we really appreciate that one. But then first and foremost, we go there for our customers, because this is a place where customer can educate and inform themselves. And I think a lot of these daunting challenge of IoT is a humera. Yeah, it's not real, but it is, you know, your fear is perceived as real. And so this is a good way for Siemens to show, listen, there are a lot of resolutions and a lot of solutions and references already handy for you, we can do that for you. Because we already did that for 10. Our customers Yeah. And that gives a little bit of this feeling of it is possible for customers. And that's why when we go back, and we talk to customers in the follow up of these meetings, they always report is like, I've never knew that this is existing, and I never knew there is a solution. And there is an approach for this. And so it gives a good platform for customers to inform themselves to ask our experts to sit down and to evaluate opportunities. And that is that is why we love this event. So so much because it's really a pragmatic approach. Yeah, it's not this rocket science, why kind of working enviroment? It is you sit down, I show you what we did. And then we say, Okay, what what would be a way towards your solution, your individual digital transformation journey. And that's also when we are partnering left and right, with a lot of, of big players that are also there, then it gives more even more trust for people, hey, if these two pair up to do it together, it must be good, because I'm not locked in either or it's an open environment, I can I can run with my preference, rather than somebody telling me what I must do. So this is a it's an open exchange and dialogue format, which I truly value. And also in the past, the speaker assignments have been very well picked, so that they cover a huge variety. But at the same time, they, they give customers a starting point to start their their information and education journey, and come to an educated decision making in the end, what the next best step for them to take would be.

32:54

See, I like the crackling energy that exists at that event. Now, of course, it's been put on hold for the past couple of years because of the obvious the pandemic, but there when when it was rolling, it had it had such a collegial feel to it. And people are just there's energy there. There's an excitement. And and I want to make sure our listeners you. The reality is, is that you need to look at digital transformation, whatever that might look like you need to okay, it's it's got to be a part of your thinking. I know you're saying to yourself, Scott, I don't know where to start. IoT solutions, World Congress, events like that are a absolute must. So that you can go there, you can get educated, you can begin at your own pace, be able to consume the information that is relevant to you, and then be able to, especially at IoT solutions, World Congress, sort of springboard to somebody that might have other additional answers, and then be able, you know, they got tables around there that everybody just sort of congregates, and they sit there and they, they chirp and they think about the future and everything like that. It's a pretty cool place. But I just highly recommend highly encourage each and every one of you outside of finding Bettina, but to go to that event, and and just get engaged. It's it's a great they they put on quite the show. So

34:24

absolutely. Absolutely. And then I mean, it's it's for each and every one whether you're already advanced and a lot of IoT, or whether you're a newbie, and this is just fine. Yeah. Because it's nobody, nobody is telling you you already should have done it like three to five times. It is not true. Just start and get information small exactly and find the right right news and the right people to talk to and just get inspired by by the knowledge that is available in this concentrated form. You got what you want.

35:01

Yeah. And take that ego that exists on your lap right there and stick it on the shelf, and then start talking about how we can create an ecosystem that benefits you listener out there, because it does just begin that digital transformation journey, no matter what, find the people that that you can have that conversation, and you will know.

35:24

Yeah, and I mean, it's like, sometimes people are so afraid of these things. And guess what, I have an IoT application for my chicken. Because I have like, the chicken are pretty much like, like I am. And they they they break out. Yeah. And so when I haven't like a use case that says, if these chickens so the camera detects the chicken, if the chicken approach to near to the door and the door for whatever reason is open, it launches an alarm. Yeah, this just the Raspberry Pi with a little camera and an algorithm that detects the the silhouette of chickens when they get too close to the door. Yeah. Which is super simple to use case ever. It's it was a very good solution to prevent my chicken of running onto the street. So it starts small, yeah. Would it help to run a chicken farm?

36:18

No. That's

36:21

the Think of small things and then envision how you can scale it. And don't be afraid of these 3000 pound gorilla. Sometimes it's just a little little puppy on there is a little bit barking. And so I would encourage you to go to the IoT solution World Congress and figure out what would help you and learn from others. This is a good start.

36:42

So you've inspired me Bettina, How do other people get a hold of Bettina?

36:49

Oh, wow. First of all, I'm to be found on LinkedIn, very simple, Bettina, Rotermund. Search for Siemens, that's very, very easy. And then I hopped around a couple of events from the IoT world to IoT solution Congress in Barcelona. And, yeah, I think in the future, there will be even more because we're planning big things around IoT and digital transformation, Siemens, hopefully will launching in in the spring to summer. And then of course, the best way to interact is Twitter or LinkedIn.

37:28

All right, her name is Bettina. Last name is spelled R O T E R, m u n d. Did I get that right? Absolutely. Get a little comment there. And please go ahead means read

37:39

lips in English. So

37:43

thank you. Alright, reach out to her get her get you will not be disappointed connect with her out on LinkedIn. Excellent job, Tina. Thank you very much for being on industrial talk.

37:54

Thank you so much for having me was so much fun.

37:57

Cool. Very cool. All right, listeners. We're gonna wrap it up on the other side, we're gonna have all the contact information for it. Bettina, Siemens, and everything else in between IoT Solutions World Congress, put that on your calendar. Make it a note you. It's Barcelona. How can you go wrong with that? Great bye. Yeah. All right. Stay tuned. We'll be right back.

38:18

You're listening to the industrial talk Podcast Network.

38:28

Alright, that's Bettina. She says her last name better than I do, girl. I butchered it. But nonetheless, you got to reach out to her go out to her stack card. I measure everything in in the area of food and beer, high beer factor. You want to hang out with patina in a big doggone way. Reach out. She has answers. And you can trust her. Did you digital transformation is here. Find a trusted partner, Bettina. She'll set your right. All right again. IoT schools throw Congress is a conference that is in Barcelona. Yep, it's in Barcelona. And it is May 10. To the 12th. This year, put it on your calendar and it's also brought to you by the industrial inner IoT Consortium. Got to find out Gotta educate, alright. Be bold, be brave, dare greatly. Bettina is somebody that's bold, brave and Daring Greatly hang out with her, and you're going to change the world. Thank you very much for joining industrial talk. We're gonna have another great conversation right around the corner.

The post Bettina Rotermund with Siemens IoT appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Tracey Lovejoy, Co-Founder and Co-CEO with Catalyst Constellations about “What is a Catalyst, being a Catalyst and why this is important to your business”.  Get the answers to your “Catalyst” questions along with Tracey's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TRACEY LOVEJOY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lovejoytracey/

Company LinkedIn: https://www.linkedin.com/company/catalyst-constellations/

Company Website: https://catalystconstellations.com/

Free Event: The Catalyst Empowerment Summit

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

catalyst, people, organization, scott, Tracey, world, problem, industrial, industry, shannon, talk, create, change, reality, happening, vision, listener, business, conversation, superpower

00:00

On this episode of industrial talk, we are talking catalysts. Are you a catalyst? What is a catalyst? And as an organization, do you need catalysts? That's what we're talking about on this episode. So let's get cracking.

00:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's go

00:34

Alright, welcome to industrial talk a platform, a warm and fuzzy place for industry heroes such as yourself, because you are bold, you're brave, you dare greatly. We celebrate you on this podcast, because you innovate, you're changing lives, you're making my life better, and therefore you're making the world a better place each and every day. Take that to the bank. All right, in the hot seat. We have a wonderful person by the name of Tracey Lovejoy. That's T R A C E Y right? Don't forget the E. She is co founder and CO CEO at catalyst constellation. And you know we're going to be talking about Yep, catalysts in what that means. And are you a catalyst and you need to get involved because there's an event that's there. They're putting on on the 11th of January, let's get cracking. All right. We're also we're also brought to you by Neil, you're you've heard me talk about Neil. That's neon, that's an E O M go out to neon.com they're creating, how about this for a bold future? Brave, Daring Greatly vision. They're creating the community of the future. They're putting all of this industry for Dotto, the stuff that we talk about on industrial talk each and every day, with some of the best professionals from around the world. They're putting it into action. They're there, they're putting money where their mouth is, and it is an exciting vision. So go out to neoma.com Find out, I'm telling you, man, you're not going to be disappointed. And we're also brought to you by Deloitte, you've heard that name before, especially now, you need to have a consultant that is got your best interest at heart, because these times right now are very challenging, and you need bright minds. And you need visionary guidance to make sure that you survive and that you create a business of resilience. Go out to deloitte.com Find out more you know them. Alright. So

02:42

he ever get that update that that? That iPhone update? Yeah, I just just went through it. I have my iPhone, I got my iPad. I've got everything that's AI related, right? And sometimes I don't like the updates. And you're saying yourself, Scott, why don't you like the update? Because it requires me to change. It requires me to do something different. And then I realized that's what we're all about here in industry, we're all about change. We're all about trying to do something a little bit different, more efficient. It's solving problems. And that is just, that's a factor of change, right? We just need to do that. And so I was complaining, because you could tell by the music. Sometimes it gets a little. No, Poppy, I don't know what you would call it. It skips and it's a digital music, right? Digital, but it skips I can't tell you why. But then I get frustrated. But then I realized that change is good. Yep, changes good. So put that in the back. I don't know where I was going with that. But I just decided that I needed to share my my epiphany when it comes to change and the update with the iPhone, because you know, they make it do something different. You've been doing it one way right with your thumb. And then all of a sudden, you have to change the thumb and now it's at the bottom as opposed to the top. And I can't I can't explain why. I don't know what happened in the star chamber. I phone wherever. They changed it. But I like it. I'm gonna roll with it. That's what I'm about also. So if you've heard the podcast, with Tim, Kobe of Eight Inc. And he's talking about return on experience. I'm fascinated by that because I believe he's onto something that is really important. Now you go go go out find Tim Kobe, like Kobe beef. Right? That's, it's out on industrial talk.com. But the reality is, is that there's truth. And I challenge you and I challenge every listener out here. When you start talking about or thinking about an experience is that experience from your customers perspective, positive or negative? indifferent? I don't know, is there a lasting memory? Is there something there that just says, gosh, that was fun. And and in that experience, you can then begin to develop that relationship. Right? So we did the Christmas and holiday thing. We went to Disneyland Disney World, right Disney World. And we did Epcot. And from the point when you enter in, get it going into the park, you're doing it. It's all about the experience. It's all about what you're hearing, what you're seeing what you're smelling? What's your steady, it's just, it's an inundation. Is that a word? Now, I'm inundated with just experienced stuff. And, and none of it stinks. From my perspective, right? None of it is is off putting, right the food's good that the flowers are pretty, right. Everything is a great experience. And I just came to the conclusion that, yeah, I like experience. And and that's why I offer the podcast because I want to encourage you, if you're listening to this, and you're saying to So Scott, I would like to be on the podcast, I encourage you to do that. I'm all about industrial entertainment, we've got to deliver an entertaining product, we've got to deliver something that is is focused on an experience, right? A positive, because you're doing great stuff out there. As I ramble on, this platform is dedicated to you industrial professionals, it is available to you. And I guarantee you, I guarantee that you will have a great experience. That's That's my guarantee. And you will never come off with this podcast say, I didn't have a good time. I'm telling you. You will. Alright. Segue right here. Alright, so I met, I met Shannon Lucas. She's the other co founder with Tracey Lovejoy. And I met her in San Francisco, and

07:11

excellent chest on fire delivers just just fun, passionate stuff, right. And in this world today, we need to have that passion. We need to have that that desire to really help companies help people succeed and create businesses that are resilient. We talked about catalysts. And and I'm not going to go into it because Tracey does a great job of explaining what that is. But the reality is, if you if you listen to this podcast, and you're going oh, my gosh, I'm not alone. That's how I feel. I'm not alone. I feel just it's it's a great book. They have a book. Okay, hold on the catalyst guide to well, working well. Okay, catalyst guide to working well move fast break shit burnout. And that's exactly what we're talking about here. And it's exciting. And it's a wonderful conversation. And they they just, well, it's really Tracey, Shannon's another conversation. But Tracey just hits the nail on the head. So let's get cracking because you need to listen to this podcast, you need to listen to the wisdom that comes from Tracey and team. Catalyst constellation. So enjoy the interview. All right, Tracey with an E. Welcome to industrial talk. Thank you very much for joining. How are you doing today?

08:36

I'm so happy to be here with you, Scott. Thanks for having me.

08:39

Yeah, every time I look at your name, I see that EY as opposed to just why? Yeah, it causes anxiety for me.

08:48

Because I answered anything. Yeah, but people do why I eat with the heart. All answered to Teresa, Terry Stacy. You're good.

08:59

All right. Love Georgia. Last Name, right. So we're gonna go out into our stat card listener. You go out there Tracey with an 80 ra see why love joy finder. Catalyst. constellations. Is the company. Do not hesitate. Of course. I'm still pending. I'm still looking at my pending my invite.

09:19

You're not You're accepted. Oh, wow.

09:23

I mean, let me refresh. Yes, I have number one now. I'm afraid to sit there. All right. All right. For the listeners out there. Tracey, give us a little just 411 on who you are,

09:36

and who I am. My background was as a researcher, I studied anthropology and ethnographic methods which you and I were talking about a little bit earlier right that fancy fancy word. ethnography is a form of study of watching people kind of do their normal life and making sense of it. It comes out of the roots of anthropology and sociology. And I got kind of a dream job coming in. into high tech doing that, which was crazy right out of graduate school, and they flew me all over the world getting to watch people use their technology and everyday lives. Because as you know, in industry, right, you even showed me a device earlier. So often engineers are so excited about the idea that they have, and not necessarily thinking about the applicability to people's lives. And so a lot of tech companies have continued to, you know, kind of leverage social science to think about what is it that people really need? And then build from that perspective, and you had a conversation recently about design thinking that I got to hear that was,

10:33

I liked that. I liked that, because there's a lot of up. I don't I just think that that we need to do more of that now. Yeah, I think I think pre pandemic pre virus, pre whatever that used to be, it seems like it's been a gazillion years ago. But I believe that we were bringing her seat we were lazy, see be game. And I think now I think that disruption is true. I believe that. That's just me. And I think that it's the grave. Yeah, that's right. And I think today, I think you got to bring your A game. And that's understanding people and what does that look like? And that's what are the dynamics about that? And I'm very intrigued with the term catalyst. Yeah. And Shannon, Lucas, co CEO, of catalyst constellation, define catalyst. What is that? What is that?

11:31

Yeah, so most of us know, catalysts from our chemistry, high school, right?

11:37

out of my car.

11:41

So it's the idea that there was, you know, something that you would add that would create a chemical reaction? Yeah, we're not totally pure to that definition. Because when we talk about our in chemistry, a catalyst then changes, right. Whereas what we're talking about is the the catalyst is a human that moves into situations and can really quickly see what's happening here. And how can things be better. And they take action to move that into being they see a vision, and then they move toward it. So most of us have worked with people like this in kind of organizations that we've been in that person that kind of says, Hey, this doesn't seem like the optimal way for us to do a meeting structure. What if we did it like this? Or hey, CEO, that maybe doesn't seem like the most important goal, given the forces that are happening in the globe right. Now? What if we went ahead and did it like this? And so the catalysts among us, are those of us that are constantly scanning the horizon for opportunities. And we have these many visions that come together, and we cannot stop ourselves moving into action. And I'm guessing Scott, this resonates with you.

12:49

Yeah, it's problem. It's, yeah, you can you can put lipstick on that pig. But I'm telling you right now, sometimes it's it's a problem to be able to. And again, but but but I think, for organizations and correct me, you are the professional, it's important to tap into these catalysts because they're there to tap in, or do I use the term corral? I don't know, if I'm running an organization, I'm going to, for me person, I'm going to gravitate to those individuals. But it is is it important for organizations to do that? Find those now

13:29

more than ever, right? The term VUCA, right, the volatile, uncertain, complex, ambiguous world was coined in the 1980s. And a lot of organizations were like, Oh, the VUCA world? Yeah, those are those are companies that are really getting disrupted that I'll think about that one day. Well, COVID came along and showed us Yep, the whole world gets disrupted in a single instant. And if you don't have those people that can help you pivot and can help you look at what's happening on the horizon. What is it we can implement to stay relevant right now? That's the ticket to going out of business and mean the rosters every single day, show us the local businesses that are gone that show us the national businesses that are struggling International, and so finding those people that can help you always be ready, always future proof your organization we find to be essential.

14:19

But see, that's that's that's exhausting. Right? And I hurt for not for me, not for me. But in industry, you know, we're, we're we gravitate towards, you know, consistent, predictable process. Change is not a it's not a kind word sometimes. And and we're being we're being hit with this tsunami of challenges as a result, and I'm telling you, I for me, being who I am, I think that I got it. I got the challenges associated with a pandemic. But there are good things. And I think the good things are like to your point where you're having real conversations, sort of, you know, distilling it down to real problems to solve. Yeah. And beforehand, it was quite lucky, Fluffy, fluffy tenant. Now it's sort of a bit more real. So, you know, I can't I can't ignore that. But I know that industry wants to gravitate towards predictability. I don't like to change. I don't like I don't like problems. And so we're gonna always work to get that out. How do we how do we nurture that? How do we just accept the fact just crap?

15:36

Yeah, I think that there's the the reality that an organization has to create a stasis, right? This is you've lived through enough businesses that you know that when you're a startup, you're just kind of constantly innovating and changing. And everybody wears multiple hats at the same time. And then you hit a tipping point with a business where you have to have things like HR rules, right. And so there's this need for us to have some standardization, when we bring together lots of people. And so when you think about catalysts, and you use the word corral, which is not a bad word, although I prefer the word connect, right, because there's going to spark connect your catalyst, I'm sorry, if you leave your catalyst unchecked, to your point is they're going to be looking at all the opportunities and problems. But if you actually tap them, and connect them, not only with one another, but with leadership, and there's guidance from leadership, saying, Hey, this is the set of problems we want to look at, how can you help us? And if catalysts say, okay, but there's these other problems? Are we going to ignore them? Can we bring them into the list. And if you begin to create a dialogue about what's really happening, that's where the sustainability of an organization can truly happen. Because what you're talking about in terms of that, like we put it in place, and we don't want to change, that's not sustainability. That's how we sustained in the 1950s, when there was very little change. But that's not the world we live in today. Right, we have to be ready for the next disruption. And so if you aren't creating an adaptable, flexible organization that's tapping your people that can help you do that, then you're going to be the one that cracks and falls, because you've put too much structure in place. And so you can build it. So these disruptive people have the guardrails because they're in discussion with you. That's

17:24

the key. But you know, and this is, this is therapeutic for me. Right out there, because, because here's the velocity and change right now, right? Like you said, back in the 50s, that changed in happen as it did, but it wasn't as fast. There's this philosophy now. And I'll use me as an example. All right, hi, boom, I'm running man. I'm having a grand time. I've got this vision in my mind, and I see this problem, and I'm going to sit there and conquer it, and come up with solutions. And then when that happens, what happens? I just die. I just get depressed. I get Lawrence. Amaya is like, how do you how do you within an organization deal with that? So reality tells telling you right now, and you said it in your book, by the way her book is move fast break shit, burnout. That's right. And it is the catalyst guide to working well. Right there. It's right there. I have it right. That's the book. But how do you how do you deal with the organization? I get it? We've got to it's got to be a disruptive world out there. And you got to Crowley, how do you deal with that?

18:39

Yeah, there's Yeah, and there's a lot of pieces that contribute to what you're talking about. One is, and it says it in the book that burnout is a pretty common phenomenon for Catalyst phenomenon. Globally, we're all experiencing, right. But for catalysts in particular, long before COVID, we run hard exactly, as you said at the problem that got us that's got us all excited. And we tend to allow that excitement to kind of be the thing that's filling our tank, and we may not continue those other rhythms of exercise or seeing our friends. So then by the time we get to the other side of the mountain of that particular exciting challenge, and energy begins to decline, because maybe other people are taking it on or we have to get to what we call orchestration, or you've taken a whole bunch of pressure that people are like, No, we don't really want that because we don't want to have to do the things that mean we have to change, right? And so you feel this resistance when we get to that point, if you have let go of your normal routines that fill up your energy that recharge your battery, then I'm sorry, Scott, you're screwed like that's what happens is that just like our empty your battery is empty. So that's one thing is that you have to start paying attention to your own energy. It's a key factor. And then another is a recognition of where are your particular have strengths and how can the organization rise to to be real with that. So if you are the fire started an organization and you help see the problem, you frame the problem help the organization begin to tackle the problem across the silos, which is something that catalysts are amazing at. Then once you've identified it, given its shape, you know, and started tapping people to help you work on it. You may not be the person to continue that program forward. A lot of catalysts don't take energy from that orchestration piece. And so the more an organization knows you and values you and can support you, if that's not your superpower, then they should be ready to help staff things so that that's not going to have to be yours tomorrow.

20:45

Normally, people just run away from you. That's, that's the reality of it. They're rollers, hopped up on goofballs, because this is such a great project. Everybody runs away.

20:59

Yeah. Scary. It can be scary. Yeah. And your marketing genius, Scott. So I hope you were able to bring people along a little better than you're indicating. Right.

21:10

Yeah. Marketing. Genius. Thank you very much. That's right, listeners. But But here's here's how does a manager of can't can organizations have multiple catalysts? Yes. That can multiple callus work on catalysts work on a project? Yes. Absolutely. How the hell do you keep catalysts from not just ripping out the thorax of somebody else? Just doing Yeah, I can I can see a catalyst. Yeah, in a project. Yeah. But multiple catalysts in a project? It's like thunder don't probably you're so

21:52

right. Yep. Yeah. So I mean, this is a key thing. You've been reading the book. So you know that we talked about this quite a bit. But and this is what we teach in the classes that we teach is that we, we can often end up with a negative reputation that is often deserved, to your point, right? Because we can be so frustrated with people and we don't self regulate. And so we can allow that frustration to come out on others, we can be so externally focused on the vision, that we're not paying attention to maybe what that particular change means to someone in front of us, it may threaten their job, it may be calling their baby ugly, maybe we're trying to renovate a process that they put into place. And we're not thinking about what that may mean to them. Right. You and I were having a side conversation earlier about, you know, having to think about that, oh, it was actually just a few minutes ago, right, as I was talking about my background, having to bring the human it until what we do and catalyst have to think about this, too, is that it's not just about this imagined end state. What does that instinct really mean to the humans involved in it in the process to get there. And we often are so focused OUT out there on that horizon that we forget to think about that. And so if we do take the time to do that, we are much more effective at bringing people along.

23:13

So there's a there's an interesting, sort of bi directional thing with the catalyst one, yeah. There's the manager side, hey, I, I've got to manage this business. I've got catalysts. I identify the catalyst. I want to leverage the catalyst, I want to be able to work with the catalyst. And so there are skills, there are techniques, there's, there's ways of being able to harness that energy to benefit. Everybody in the company. That's the second side would be Hi, I am a catalyst. Yes. So I go into some sort of the group therapy. Hi, I'm a catalyst. 100%. And then there's, you've got a one, like, recognize that your catalyst, right? Is this say, Hi, I'm a catalyst. Yes. Recognize, and then that deploy the tools that are available to say, Yeah, this is your personality, it is what it is. But we want to be able to harness and nurture and you want this, you want to be able to take this, this superpower that you have, and and do it with, you know, for the betterment of society. So there's like, there's a dual role here, right?

24:24

That's exactly right. You've said it perfectly. So, you know, for Shannon, as you mentioned, my co CEO and co author and I, it's interesting because we do represent both sides of those. For me, my highest sense of purpose is to really help catalysts embrace themselves. Because when we can fully accept who we are, we also accept who we aren't. And when we know that we can have a lot of grace for ourselves and grace for the people around us. Right up like oh, yeah, I kiss you off. Cash. I'm sorry, I didn't mean to do that. I got so excited about the idea. This is where my edges are. Right. And then for Shannon, her highest purpose is in really helping to evolve the world. organization so that we can solve the world's problems. And so it's at that intersection of identifying your problem solvers and helping the organizations be ready for us that the magic happens.

25:13

It's exciting. Don't get me wrong, I think it's, I think you brought up and you're skirted over it a little bit as a clear purpose, meaning Yes, yeah. For me, knowing that I am up and down, like a dog on pump handle unexcited. And I'm all around, I'm all up and down. And it's. But, but if I don't have a clear vision of like, that purpose of say, Okay, this is the reality of who I am, but I've got to keep on soldiering on. And and, and, and the other thing that you got to sort of mention is, it's, I'll see, I'll see a project. Catalyst, we'll see a project, there's a project, there's sufficient, this is what we need to do blah, blah, blah, blah, blah. But the other thing that I struggle with is that, hey, there's another, there's another one. This, that's exciting. And then another one that's exciting, then I was talking to Tracey with a knee. And I got excited about that. 1/3 one? Yep. How do you? How do you see? How do you do like, do I lean back on my therapy chair?

26:24

That's right, you sit back and I'll just like, give to the world, Scott. For anyone this is true. And for catalysts, even more so true, potentially, I don't know if that's true. It's more true. The clearer we are on what we want to accomplish in any given timeframe, the easier it is for us to know what we want to say yes. And what we want to say no to. And that's easy enough to say it's harder for catalyst in that our ideas are like children, right? If we if we don't do something, we end up feeling like there's something that needed to be birthed, that we aren't allowing to be birthed. Right, it almost is painful to us to not act on the things that we know that can make the world around us better. And so it's asking a lot to say to ask catalysts to say no, to something we do find work works well is it's the idea of if you're clear on what you want to accomplish in the now. Right, whatever that timeframe is for you. You can have a not right now this. So it doesn't mean I'm killing the baby. But you're just you're asking the question. Okay. Is that idea number two that I just came up with? How aligned is that to the thing I say I really want to accomplish in the next three months? Oh, I don't think it's really supportive of that. Do you want to change the thing that you said you want to do in the next three months? No, I'm really committed to that. Okay. Can we move this new idea into the not right now category? You're like, yeah. Right. And so it has to be an intentional constant. Here's the thing I want to do. I know I have to keep my battery charged. Because if I don't, right, you're the source of the change. If the catalyst battery dies, Scott, that's it. The baby, the baby is dead. Yeah, it's not air.

28:14

See, I think you're hitting on some really good points. And this sort of dovetails nicely with with an event let's so listener, if you're listening to this, and you need to get that book, move faster, break shit and burn out. And you're saying to yourself, Scott, I'm a catalyst. It sounds she's talking right to me. And there's an event, there's an event that you've got to you got to participate, and you're not alone. Yes, that's right. The cool thing that is that if there is anything that you walk away from this particular conversation is that you're not alone. You're not an insane. He could be an insane maniac, like, but you're not alone. Not the only one, not the only one. Oh, that's good. You got a posse of people who are sort of similar. And that means I need to there's a there's an event that you guys have scheduled, which is which I'm I'm scheduled to be part of meaning. That's right. What is it? Talk to us about that?

29:08

Yes. So twice a year, we host a totally free event, bringing catalysts thought leaders from around the globe and our next one is early 2022. So January 11, and 12th. You can go register for it's called the catalyst empowerment summit, the catalyst empowerment Summit, and I'm pretty sure you're gonna have a link to it on on your right there just real time and we have these amazing speakers like Peter Hinson, who is an accomplished innovation writer is going to be keynoting the first day, we have conversations to talk about how do you build psychological safety, which is so key for us to be able to create change. We have conversations about how do you manage resilience and like you said, keep that energy up. Shannon and I are going to be talking about how do you identify the workplaces that are really a problem appropriate for Catalyst, right? How do we avoid the toxic and the hostile, which you talked a little bit about earlier? Right. And so there's gonna be all kinds of talks. And what we love most about this event is that we've designed it for the catalyst brain. And so they are short talks, they are 20 minute talks. Yeah, then with 10 minutes q&a, and every single 20 minute talk, you walk away with at least three actionable things that you can put directly into play. And as I said, twice, you're always free to come explore your catalytic, it's virtual, right? And it is online. So

30:37

I'm going to have all the information out there. Because I think that if, if you find yourself feeling alone out there, and you're saying to yourself, Scott, I, I, I feel the same way. You got it, you got to increase your network that includes people who think the same and be able to come up with strategies of managing, that's your the realities of your personality. That's, I mean, that that's important, if you're pissing people off every day, because you're, you're so rigid. You even though you're right, in your vision, whatever it might be, you're not going to succeed, you're not going to succeed and, and change the organization for everybody better. So it's up to you to manage your superpower and being a catalyst

31:19

that said, so Well, there's this you know, oft quoted, it's usually misquoted, and I'll probably just put it now. Maya Angelou saying people won't remember who was right. But they'll still remember how you made them feel. Right, and as catalysts that we really have to take that to heart.

31:36

Instead of like, yeah, run away from Scott. JD just FYI. Run away from him. The other way? Yeah. Great. Cubs, Brian, please. All right, Tracey, you were absolutely wonderful. Thank you for being on industry Talk.

31:50

Thanks for having me, Scott. It's a joy to start my day with you.

31:53

Yeah, it's got a hell of a lot of content coming your way. Now. Remember, go out to industrial talk.com find this interview. We're gonna have the event on my homepage, industrial talk.com. So get signed up. Do not hesitate. Because we got to you're not alone catalyst. Not Alone. Alright. Thank you, Tracey, for joining. Thanks, Scott. All right, listeners. We're gonna wrap it up on the other side, we're gonna have all the contact information for Tracey withany. Right around the corner.

32:24

You're listening to the industrial talk Podcast Network.

32:31

Yep, that was great conversation. Once again, I want to reiterate. They have this event, January 11, to 12th, January 11, and 12. Next year, yeah, it's just January next year 7am. To 1130. That's Pacific Standard Time. Now it's gonna be out in industrial talk. So don't worry about it, you get the link, you gotta, you gotta get connected. It's virtual. And it has the best price of all, it's free. But you get to hear from people that sort of look at the world the same way you do, and why catalysts are pretty important, especially today's need for disruption and how to survive, also get their book. I'll have a link to that book, too. In fact, I think already have a link out on the homepage. Telling you man, you will not be disappointed. Great people. Great insight, great vision. All right, people before I dare greatly hang out with people like Tracey, and Shannon, and you're going to change the world. Thank you very much for joining industrial talk. We're going to have another great interview. Great conversation right around the corner. So stay tuned.

The post Tracey Lovejoy with Catalyst Constellations appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Paul Holland, Managing Director, Corporate Investing Practice with Mach 49 about “The Speed, Velocity and Scaling Innovation”.  Get the answers to your “Venture Capital” questions along with Paul's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

PAUL HOLLAND'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/paul-holland-15359469/

Company LinkedIn: https://www.linkedin.com/company/mach49/

Company Website: https://www.mach49.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, entrepreneur, business, funded, mach, company, market, industry, called, happen, venture, conversation, technology, world, paul, point, NEOM, big, reed hastings, talk

00:03

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,

00:21

and let's go. As always, welcome to industrial talk, the number one industry related podcast in the universe that celebrates you. It is a platform that celebrates industrial heroes such as yourself, because you're bold, you're brave, you're daring greatly. you innovate, you're solve problems. You're making my life and you're making the world a better place to live. Thank you very much. You are an industrial elite athlete. Alright, in the hot seat, we've got a great conversation. I mean, a great conversation. I was really geeking out on this one. His name is Paul Holland, Managing Director, the firm is Mach 49. We're going to be talking about just BC, venture capital and all things in between. So let's get cracking with this conversation. All right. Yeah, I like this. I'm a finance guy, not to his level, heck no. We were talking a lot of I mean, I'm always fascinated by constraints, and constraints that exist within this sort of that financial side of a business. You have this desire, maybe you have this great innovation. Yep. Great innovation. But how do you scale it? What do you do? Who do you connect with? Who do you trust? Those are all incredible questions that you have to ask if you're in that, if you're if you're an entrepreneur, I'm always struggling with that I'm always looking for answers. And And again, there are a lot of people out there. But you really have to do your homework to find out the ones that you want to really work with that can really not only bring solutions to the table for your company, but also just that wise counsel that is needed for every doggone business. Alright. So I was very fortunate to be able to meet Paul at a wonderful event that they sponsored for NEOM. Now I'm going to, again, encourage you, encourage you in a big way to go out to neil.com they're doing they're putting their mouth to practice, they are creating the community of the future. They are living a bold, brave and Daring Greatly vision for what they are doing. It's it's exciting. That's Neil calm, and Paul Mach 49. And Team Mach 49. Definitely are all involved helping to achieve what they are doing out at Neil, big, big time. It's exciting. And I think I mentioned it in in our conversation, that it's it's sort of James Bond ish, but it's it's a it's a phenomenal and it's it's taken all the stuff that we talk on here at industrial talk to the industry for Dido that's sort of like the upper level, but it's it's it's smart cities, it's 5g, it's it's cloud, it's it's quantum computing, it's everything in between, and then some right, it is truly a brave vision. It is it's very exciting. Got to neoma.com. All right onto the interview. Now, there were a couple of things that popped out of my head. When I was talking to Paul, I like the three things that they look at one market, yeah, you have to look at the market, they look at the market, you need to look at that market. Does the market really sort of support what you are doing? Is it there? That's important, right? It's important, the tech the business model, right? Is it in line? Does it work in that particular market? Does the tech even really, you know, satisfy a problem that exists in the market? Does it make it easier for them to get whatever they need to get? Does it whatever that problem might be? Does it solve it? And then of course, the the area that is really dynamic, of course, are the people so we have the market tech business model, as well as people, they look at every business in that type of light. And I think that you too have to because if you're running a business, you're an entrepreneur, you gotta check the market, find some, what is it, you know, get the right counsel for that. Your tech, does it satisfy? Are you talking about the market? Or are you listening to the market and that consumer? And then finally, do you have the right people in place? Yep. It's it's, it seems like a simple equation, but quite frankly, companies struggle with that all the time. All right. Paul, Holland Mach 49 is in the hot seat. Enjoy the conversation. Paul, welcome to industrial talk. Thank you very much for finding time in your busy schedule. Love the backdrop. Excellent. You just made me. I mean, I'm ashamed. I'm ashamed. How're you doing today?

05:09

I'm doing great. I'm doing great. I'm speaking to you from the technically speaking the greenest house in America. So that's why you see the backdrop as it is. It's their lead point house.

05:21

And I'm living proof. And I have to back, you know, back up on that one because it was an excellent event. But more than just don't don't take this any wrong way here, Paul. But I surely walked around your nice place. totaled around, no doubt about it. All right. For the listeners out there. Let's get cracking on who you are. Paul, just give us a little background for one, one.

05:45

There you go. So grew up, back in back east Southern Virginia, followed a girl out here to California 37 years ago, married her 32 years ago, and I spent my operating career helping to start two software companies. One of those was a company called pure software with Reed Hastings and a bunch of folks who got famous later doing some really cool stuff at Netflix and others. And we took pure software public was acquired by IBM for about $2 billion. And I then went back to the venture capitalists who funded pure that was Andy Rackleff. By then he started a new firm called Benchmark Capital. And he asked me to go to a new investment. They're called conic communications with Mark Gagne. And Michael Horvath guys better known today as Strava. I joined Kana, after the series B by benchmark, which was done at about a $13 million valuation. 27 months later, we hit 9 billion. I was number 10.

06:44

Whoa, whoa, whoa, whoa, don't gloss over that. What did you just say? You said 13. To watch?

06:50

Yeah, well, it was also 1997 to 1999. And so that that helped a lot. But yeah, I got brought in to run the global go to market. So built out a team and we we took sales from $10,000 to 132 million in four years. And so it was a ride. It was ag of a ride. And then, as Connor ran its course I got recruited over to foundation capital. We've spent the last 20 years their general partner over for 18 of those years in six different funds. Foundations very good firm. We've invested about 4 billion of investor capital, it's currently worth about 600 billion today. Netflix is half of that, but 30 Other IPOs including some of my companies like mobile, iron and shag and, and many others, and then join mk 49. It's actually starting to help Mark 49 when it was founded about eight years ago, and then I joined full time two years ago.

07:44

Okay, so Mach 49. What does that mean?

07:48

Yes, so Mach 49 is founded by Linda Gates is a phenomenological entrepreneur. She grew up here in the valley with all the folks who started the venture business. She ended up in strategy consulting ended up at 32 years old co founder and CEO of a company called stratigos with Gary Hamel and CK Prahalad later went on the board of Sybase took it from $3 to $65. And then about eight years ago, decided that the global 1000 needed their own kind of equivalent of Y Combinator. So Mach 49 Mach 37 is the speed to exit the Earth's atmosphere. And really we use a lot of metaphors around you know, kind of escaping the gravity, gravitational pole, the mothership and exploring new lands and things like that. And, but that was taken, so she went with 49, because it's the it's the number to escape the gravitational pull of the sun, but also a bigger number than 37 and also evokes memories of coming to California to mined for gold in 1849. She's a fourth generation, California entrepreneur. And so this was a important kind of thing for her and probably worth noting. She's the girl that I followed out here 37 years ago. That's the that's kind of squirt.

09:06

Well done. Well done. Thank you. So here's the deal. Industry for Dotto within just that whole topic, industry, for Dotto, it encapsulates innovation technology. How does it how do we do that? It's edge. It's it's cloud. It's, it's, you know, digital twin, it's all of this stuff that's just popping around one of the areas that I think needs to be explored a little bit more is what is the process of that you start, you know, going down that road, somebody has this great idea. How do we begin that VC conversation that process?

09:45

Well, meaningful perspective of a an entrepreneur? Start?

09:50

Yeah, yeah, because there's a ton out there. If I had a nickel for every time I spoke to somebody saying that I'm a I'm an AI expert, you know,

10:00

then sure, yeah, it'd

10:01

be pretty rich.

10:02

Unfortunately, there are more and more than now, but yeah, for entrepreneurs, it's, you know, the the first kind of, I mean, for me, I worked at, at two really successful startups, but both of them had been bootstrapped by their founders. And so that's, uh, to me, that's kind of I'm sort of old school, I, I feel like that's kind of the way to get started. These days, it's, you know, we often see folks that will go and do a business plan competition, and they'll, you know, they'll get, they'll get a nice placement and that, and then they'll turn around a week later and go out and raise money. And, you know, and that that works. Also, I mean, there are some businesses now particularly in places like crypto that need to scale so quickly that they that they'll, you know, they'll they'll raise money within a month of actually formulating the idea. But for me, particularly in enterprise companies, and in consumer companies, I always viewed it as I saw a lot of value in people bootstrapping, and putting some of their own capital work and their own time and so forth at work. But at that point, then if you've got a strong enough idea, then you've got many different ways to approach the venture community, whether it be through, you know, things like venture competitions, or through, you know, just kind of getting oriented around people that are doing seed investing, you know, often the best way to get involved with a good venture firm is to have a good seed investor who's got relationships in that firm. So these are, you know, these are just some of the things that folks will get started on. And as you as you get started on your entrepreneurial career, you'll gradually get oriented toward learning more and more about sort of the funding mechanisms and, and you'll get to know folks that are in the in the venture industry, but, you know, work, work on the idea and creating something amazing and the money will follow. See,

11:55

the concern that I have, and I've heard is that there's this there's, there's velocity, we've talked about my 49, there's this velocity, and somebody might have a great idea. And I hear you're talking about bootstrapping. That's fine. That's good. But bootstrap means time. And in this world, there just seems to be this blistering velocity that exists within and you're gonna miss the boat. If, if, if I'm an AI guy, and I have this great idea, but I just I'm bootstrapping a time goes by somebody that's going to come in some sort of fun is going to happen. Does that exist?

12:29

Sure. It does. Yeah, absolutely. And like I said, and in some places that exists more strongly than others. And so I think those are those are, it's, it's the paradox around, you know, the concept of going out and raising money is that that ideally, you're going to be really prepared, you're going to have a lot of experience. That's why I like the bootstrap concept. And you're going to have gone out and skinned your knee a bunch of times and perfected your offering, or whatever it is that you're offering out into the marketplace. But you're right, especially in very high velocity markets, like we're seeing now, you know, for the last say, two or three years, then it puts more of a premium on people, formulating the idea, quietly, getting the team together, and then going and finding a funding source. Now, oftentimes, those people are people who already have relationships and venture. And so they're, you know, I mean, I'll not mention any names, but you know, the some of the folks that we funded or people that we are considered to be bankable from that perspective. And so when they say, Hey, we're working on your project, here's the new project. And then we start to get to know the project, we start to try to add our points of view and perspective and insights. And then if we're really excited about it, we'll fast track it through our organization and and fund it quite quickly,

13:46

as a funding source. So I go down the road, I'm bankable, you like me, I've got some skin in the game. It makes all sense. I agree with you. 100%. I mean, if I was investor, I would want that to I'm not it's it's tough to, you know, just do it, because I'm good looking. And and then you proceed forward. How much involvement Do you in just typical VC gets involved with the scaling of that business, the marketing of that business, the, you know, growth of that business?

14:22

Yeah, I think venture will will have will go in and out of very heavy activity with a company, very heavy, getting the initial funding in place. And then if it's an idea, where, you know, the entrepreneur really just needs, the time and the money to go off and develop the solution, whatever that turns out to be, then then you may be more like a weekly meeting kind of Cadence from that perspective. And so it's not quite as much for me, my area of strength was around go to market. And so I would often look for companies like Mobile Iron, like, response software like Chegg that were in a position where the next thing they need to do is scale. And so that's where I could bring in my expertise and my network of people who've been in funding sales and marketing and these enterprise companies and so forth. So for me, then I get very actively involved in helping to recruit the team getting people on board. But then once you know, once the organization is quote, unquote, scaling, you know, if you're making plan and you're out there, then you're you know, you're introducing the customers, you're working on all these other different things where you can try to help. But it's not quite the same time incentives intensity of of these sort of Nexus points that occur along the way, during different points of funding. And then, of course, at the point of exit, you know, I had a company sky care where I was the kind of the board member on point working once we had an indication of interest from a public company to be acquired. And then once you're involved in that, then that becomes sort of like, all encompassing until until a deal is either had or not had.

15:59

So you bring up a good point where, what is that? You're headed down the road? You've identified these quote, Nexus points, you're saying, Yeah, yep, you achieve certain hurdles probably is like, Yep, okay, good. Let's go. Let's go and you keep on going. Is there a point? And whatever that decision is made a point where you sort of rip that injector seat and saying, it's not going to happen? Do you just sort of take the lumps? And you go, or what? What normally happens in that particular case?

16:30

Yeah, that's a very good question, Scott. And I divided for simple sale divided into two buckets are two paths. One path is the path that certainly I prefer, which is that you're in dialogue with an entrepreneur, you've tried a number of experiments, you've gone to market, you've, you've gotten feedback. And, and basically, it's just not working, it seems like it should be working, it's logical, you're seeing other companies that have similar positioning, they're getting funded, they seem to be getting traction, and it's just not working. And you have hopefully just kind of a rational conversation of look, you know, this isn't worth your life energy level. I mean, yeah, it's not worth my time, but my time is minor compared to the time of the entrepreneur. And so you just simply have a dialog that says, Look, you're too good to spend time on something that you've you've tried and tried, and you can't hit any resonant frequency in the marketplace. And then, and then there's the other side, which is your work with an entrepreneur. And, and they just, they've got so many kind of self locking biases, that have kicked in around confirmation bias, and all these other things. So that they're, they're just like, you know, I've been working on this for years, everybody tells me it should work, I think it's going to work, look, we just got another little tidbit of good news, it's an indication it's going to work. And that's where you end up in a lot of conflict. Because, you know, you've you've, you've gotten involved as an investor, you're an advisor, you're often friends, I mean, most of the time you end up as friends with the people that you've worked with. And then you're in a dialog just saying, Look, this just doesn't, it's either not working for you, or it's not working because of you. And then so that's, that's a, that's a much more tense dialogue. It's like, look, we got to try something else. And either we shut it down, or we we hand this over to somebody else to run and see if they can come up with some things that we haven't thought of yet. But that's a that's a tough place to go. And the the odds of pulling out of that and having a be successful, it's not impossible, and all the ones that are make the newspaper or make the make the news. But most of the time things aren't working, and you just need to move on.

18:36

Ideally, you want to be able to have that conversation sooner than later. Right. You don't want to continue to belabor a challenging business. It's not achieving the objectives as as you had hoped, right?

18:48

Yeah. It's it's a tough dynamic that's got this where I mean, I mean, the third way is if you look at, you know, back when, when I began to work with Reed Hastings on on what was a company that was called sho software at the time, sh, O, with a long O's Japanese symbol for purification, and then later read changed the name to pure software, because we had a product called purify that cleaned up code and was just an amazing 100x improvement of what was going on in the market. And, and what I learned from him working with him over, you know, often on over a year and a half period before the company was even incorporated, is just the concept of perseverance. So so this is the paradox, entrepreneur. And it's the paradox of being a venture capitalists working with entrepreneurs is that the number one characteristics of successful entrepreneurs that I've seen having seen it in person with Reed Hastings, having seen it in person with Mark gagne, and Michael Horvath is perseverance is just the ability to get knocked down, get up, do it over again, knock down, get up, do it over again. A rational person would have quit 50 times before read had actually gotten to the point where we sold the first copy of purify and then by then, you know, it was like a house of fire. It was just, it was just an amazing, amazing experience scaling business,

20:04

ci boy, I'm telling you, I love that I love that perseverance, I, there's, there's one side of me that always in it, maybe it's a frustration on my mind is that many within industry, you know, I'm a product of industry, don't get me wrong, and I love the people of industry. But there's this conventional thinking in industry. And it is a sort of a big piece of luggage that is brought to these conversations. And it's almost, especially today, jump in, if you disagree. But I think today, you have to sort of put that conventional thinking, there's this desire to sort of be a little bit more disruptive. Think about that. And think about how you can approach the market in a way that is unconventional, you have to really sort and that's hard work, especially in industry. Like, yeah, you know, they don't want to do.

20:58

Yeah, yeah, it's, it's tough. It's a tremendous amount of raw emotion that goes along with starting a company working with advisors, whether they're your venture advisors or board advisors, where it might happen to be, and just this constant balance between encouraging and cajoling and trying to be a realistic counselor, to people and their folks in venture to take a completely different approach to this. They just, you know, every every entrepreneur is a nail, and they're a hammer, which is, you know, just go go go go give, give it to your last breath kind of thing. And, like, yeah, sometimes that's right, but actually, sometimes that's wrong. And it's and it's just not fair to people. One of my partners, Steve Solow, counseled a young entrepreneur out of a business that just wasn't a very good business. And the entrepreneur ended up following a passion and participate in a political campaign ended up in the Obama White House, had an amazing life experience doing that, you know, so. So I think it's, I think there's a balance from that perspective. And it's, it's one of the reasons why entrepreneurs get rewarded so much is that if you can work your way through that gauntlet of things and deal with the emotion and deal with the sleepless nights and deal with everything else, and then once once the bit turns, and you know, I watched this with my 49, I mean, with, you know, with COVID, and everything at that before COVID. Mark 49 was a very physical business where we had clients fly to California and incubate new businesses here. And watching what Linda had to do and what the team had to do to pivot to a virtual business. And now the business is literally six times bigger than it was in February and March of 20. So it's exciting when you see these things turn, it's, I call it the halcyon days. So

22:43

see, it's interesting to talk about or hear your story about how nimble Mach 49 is, because I find again, I think, there's good and bad, there's good or bad with the with the, with a pandemic. You know, we got the bad we understand the bad, the challenges with the bad. But the good side, from my perspective, I think there was a vulnerability that existed within industry saying I need help. I don't know what to do. This is way above my paygrade. Right, I have no clue. And, and I, I cherish that, as much as it's painful. As much as created, you know, sleepless nights, it has made companies that were willing to be nimble, willing to sort of be vulnerable, boom, sort of shine and excel in this particular environment.

23:36

Yeah, I think that's a really good observation, I think, you know, what we've experienced that with mk 49 is seeing large companies and seeing people at large companies that had been kind of sort of try try again, on their innovation efforts, their their, their efforts to try to create new businesses to compete with the startups that are disrupting them. And there was the sort of the classic inertia and antibodies and things like that before COVID. And then once COVID, hit picked, kicked in. And there's this blinding flash of the obvious that if you didn't get to digital and virtual in your businesses, then you were Kodak. And and and you weren't going to be in business anymore. And, and so that that became kind of the big flip that then had everybody realizing exactly like you said, Hey, we're vulnerable, like we need help, we need to kind of band together and sort of like, kind of fight back here because startups aren't going away. And, and, and, and we have to get better about being more nimble, and getting out of our own way to be able to accomplish these things.

24:40

That's a tough one for industry. Because typically industry is is, is like, yeah, I've got my idea. I'm right here and I'm holding it close to my vest here, and this is why we're so great. And then all of a sudden, all of this effort here doesn't mean anything. It's like you either survive and you help collaborate with other people who are just having a problem, they might you might have a slice of the solution. But somebody might come in and say, how about this? Hey, that's a, you know, one of those aha moments, I just, I like it. I'm, you know, being the type of guy that I am I like I like speed and velocity and moving fast. And, you know, and making mistakes fast. And, you know, moving on. Let me let me touch upon a point that that happens all the time with many of the companies that I work with, as well as interview whatever it might be. They get approached by venture frequently. And one of the areas that they always say, Yeah, been there. I've talked to them. I'm not sure if I trust them. How do you how do you approach trust within the the VC community? Because some, maybe I'm not talking about mock, I'm just in generally saying there is a attitude about that. What do you what do we do about that?

26:03

And when you say trust, in what form trust between who and whom

26:08

the company and the venture firm reaching out to them and saying, Hey, we can fill in the blank. If we work with Yeah, fill in the blank. And, you know, you will be the next whatever, fill in the blank. Right?

26:22

Yeah. Well, yeah, I think I think it's, I think it's tough, because I think the problem is that whenever there's the perception or the violation of trust, it's so visceral, and it's so meaningful to people that they that it gets repeated, it's the classic negative customer service experience, it gets repeated 100 times, you know, that type of thing. I mean, we had, you know, we were founded by founders at foundation capital, and, and so we, we try to pride ourselves on trying to be really straightforward with people, one of the things that we try to pride ourselves on is telling people No, there's a, there's a phenomenon, Adventurer, and there are some very, very successful venture capitalists that are just like that, you're, you're being a fool, just effectively tell everybody Wow, gee, that's really exciting, come back and see me in six months. And, and you know, and then they just say that over and over and over again, and then it's six months later, the company all of a sudden turns out to be Google, then then they're in great shape, and they can kind of log on or clung on to it. The trust aspect for us is also just having people being willing to listen to things that aren't what they want to hear, and to absorb that information. And either they can follow it, or they don't want to follow it. Right, they can talk to us, and then they can go down the street and talk to Venmo or Mayfield and other folks and, and find somebody who, who gets what they're saying better than maybe what we do from that perspective. So, but the trust aspect of it, you know, once you enter the relationship, and you're, you know, like, if I think about it, I'll use a real life example, I funded a company called response software with with Mike Armour as the CEO. Now, I had the advantage of Mike and I've been together since 1992, when we when I recruited him to pure software. And we've done several businesses together over the over the years. And but you know, in terms of like working with Mike and working with this team, there's just very high fidelity conversations, like there's never any question, are we getting all the information we need? Are they asking for the help? Were they needed? Are we you know, being transparent? Are we working hard to try to help the company? So that would have been one if respond hadn't work? We were to just simply said, look, it just, it wasn't a good enough idea, right? We, you know, everybody did what they're supposed to do, we had this trust based relationship where everybody would show up. And, you know, there's just never any question. And when you're in, when you're in a trust based relationship, then the politics also go way down. So that's also like a nice side benefit. But then ultimately, in the case of respond, you know, they ended up having a really, you know, they got they got bought by FireEye, and had a really, really nice financial exit that ended up out of that. So that was kind of about all's well, that ends well, but it was kind of all's well, all the way through, for the most part in terms of dealing with the people. I've had other relationships, which I won't name, and entrepreneurs that I've worked with, who will look me like right in the eye. And tell me for example, oh, when the time's right, I will definitely step aside. You know. And I've literally I've had situations where I've had the entrepreneur tell me that I've had situations with the where the board member that the entrepreneur had recruited into the kind of the seed stage tells me the same thing. And then we're like six months down the road, we haven't we've made 10% of our plan. And a second, guys, it's time let's gotta move to Plan B, let's kick the CEO up into the chairman and let's go out let's get a search done and go do this stuff. And they're like, oh, no, no, no, no, no, that's not where we met. Like, we still don't think we're ready. We're like we're ready is ready when we turn the lights out, because I don't think you know, it's gonna be kind of hard to recruit somebody in here. And it's, it's this is what I mean like the The human factors become huge. And you sit there, and you're just incredibly frustrated. And in one particular case, I resigned from the board, because I just said, I said, Look, I can't have an impact here, you guys aren't doing what you said you were gonna do, you need to take a different direction, and it needs to be without me.

30:19

See, I, I can, I can respect that honesty. And I can respect that truth. And that is important. In in these cases, where you have to sort of pull the Objective C, and I don't want a big long dissertation on it, because I know it can be really like a rabbit hole, can you sort of distill it down to why projects fail?

30:44

So there are three aspects of what we're looking for at foundation in in a really good startup company. And so I describe it as kind of this inverted pyramid, you know, this kind of upside down triangle? Yeah. So at the top of that triangle are these you know, in our case, through 4000 companies a year seeking funding at the bottom of it, or 10, that we fund that at a at a significant level? So what are the three layers within that triangle? And the first one is market? You know, are you addressing something that has a large enough market opportunity to create a venture style return? The second one are the strength of either that's kind of technology, we used to say the strength of technology, then we funded Netflix, and we said technology or the business model? And then finally the people. And then there's this question of like, well, why are the people last and so well, that people are not last? But the it's in that order? Because that's the order in which we can change things? Like we can't change the market? Like we're not no, no venture firm can really change the market. And then, you know, we can kind of change the technology with some pain, and kind of change the business model. But the thing that we know we can change is that if if we think the markets, right, and the business models, right, we can we can upgrade people, we can bring new people and we can do these other things. So if I use Netflix as an example, when my partner Mike Chu funded Netflix in December 1998. At that time, you would you would argue, wait a minute, why did you guys funded it violated your market kind of Axiom, right, because there wasn't a big enough market DVDs had about 2% penetration into American households at that point. And they were they were renting DVDs. But the studies indicated that that market was going to get to 20 or 30% of households as well, as now we know with history behind us that got to 98% of households. And then that allowed Netflix to go through stage one and then ultimately, stage two what they're trying to do. But but these are the it's market technology people. And and the biggest form of failure for us is what we call a small market problem. We funded something I thought it was going to be huge. And then it just turns out not to be and then there's technology failures. And then there's people there's

32:58

very, very good now I have to venture into NEOM. I know that Mark 49 is a heavily involved in NEOM and the business there. Why is that important for Mark 49 and Neil?

33:14

Yeah, so So NEOM is, of course, this this New Year planned to be kind of semi autonomous territory building being built out of an area in northwestern Saudi Arabia, about the size of New Hampshire, just to give you kind

33:28

of James Bondish, FYI. Yeah. All right.

33:31

Yeah. So it's on the Red Sea. You know, and, and the idea is that the that the the funders of NEOM are, basically want to build the quintessential kind of city of the future and society of the future. So think of a new Singapore, new Dubai, whatever it happened to be, but you know, sort of on steroids. So 14 different sectors of activity and energy, hospitality, consumer technology, food, and agriculture, all these different places. And so what naomh is about is it is, you know, at the moment, I think it's probably the largest project in the world, it's about a $1 trillion investment project in the world. And so what we see in the film is an opportunity to offer new forms of opportunity for people in Saudi Arabia. And also just to kind of more broadly, in the Middle East, we see it as a way to advance the cause of clean energy. Women entrepreneurs, and Saudi, all these other different things that we think are good for the planet and good for, you know, sort of the growth of Saudi Arabia as a as a country. And at the end of it, you know, we are a essentially technology service provider, and this is the largest technology project in the world. So it's a it's a, it's a phenomenal opportunity for us to go in and help grow these sectors and help grow their approach to creating new ventures and how they manage venture activity including some of the funding to get them to a place where these sectors can be successful. Awesome. So it's not show,

35:02

I gotta tell you, man, it's a bold vision. And what I like about it is that they're addressing problems that they didn't know they had, right? They have to solve significant problems because they're building a community, they have, you don't even know the amount of problems. But what's interesting about it is that they're willing to do whatever is necessary to solve those problems to make this this happen. But I look at it from a world perspective, too, is that whatever flips out of that, whatever solutions take place, it has great benefits for many. And that to me is really pretty cool. But you have to have that bold, persistent drive to make it happen. Because I guarantee you, when, when I was speaking with some of the people that Neil is like, it, you know, why not give up now? I mean, that it's like, Oh, right. There's another problem. I'm done with the problems? No, they just keep pushing on. They keep expanding. And you're absolutely right, it is the largest project, I have to say, in the world.

36:10

Yeah, yeah. So So assuming it works, we're gonna see new forms of transportation, we're gonna see new forms of the way people, you know, what we now think of as going to a hotel, think of going to a, you know, 100% robotic hotel that has these amazing experiences for you, in terms of energy, you know, they're there, they're 100% focused on a clean energy future for NEOM. And it's obviously strategic for Saudi, because they're conscious of the fact that they've got a wasting asset, ultimately, in terms of carbon based energy forms. And, and so, you know, as we look at these things over time, you know, we think that they could be, you know, very, very exciting, and they could have broad applicability and broad benefit for humanity.

36:56

Yeah, and I see, I, one of the things that sort of creates a little tension inside of me is that I see this velocity, I see what you're doing, I see what NEOMs doing. And I see the speed at which all of this, I'll just say, industry for Dotto is happening. And I get concerned about other parts of the world who just don't have access to it, right? They don't I mean, it's going so fast, that there's no way in God's green earth, that they're gonna keep up. They're just not. And that to me is a, it's a point of friction for me. How can we make it for everybody?

37:29

Right? Yeah, well, we have to hope. I mean, I mean, I've been very fortunate London, I've been to 74 countries over the course of our lives. And, you know, I have this sort of, you know, pollyannish belief, and I've seen it in person, every single country has the same potential in human capital, I mean, some of the places, sort of better universities and have better educational systems and things like that. But, you know, I've literally met and spent time with entrepreneurs in Zimbabwe, and Zambia, in Nepal, in Mauritius, in, you know, in, in, all over the world, and, and, you know, it's the same kind of drive and human spirit, there's something almost like at a DNA level, for people who want to do better for themselves and do better for their families, we have to get to a place where, in many places around the world, the governments are so corrupt, or they're so ineffective, that they're, they stand in the way of the human capital, their their people's ability to be able to prosper. And then we have to do like, significant remediation, around enabling, you know, Wi Fi all around the world, and enabling education around the world. I do think that is one of the side benefits of COVID is that, you know, it's really, if I look at, you know, one of my companies check. And if I look at many of the other companies, digital education, you know, they've advanced tremendously So, notionally, if you think about it, you know, if we get to a place, you've got Starlink, and you've got other things that are providing Wi Fi all over the world, then there's no inherent reason why somebody in Angola, you know, as a six year old, Angola can't have access to the same educational experience as a six year old in Menlo Park, or it might happen to be now that there's going to be differences of resources and teachers and role models and all sorts of other things that are there. But over time, I'm optimistic that we can actually make this better, not worse.

39:23

See, I agree with you. I'm pretty excited about it. Right? I do i the thought of being able to have access to unlimited information, unlimited insights, and I think is exciting. And I believe countries are transformed as a result of that. And I believe that through technology and through these capable capabilities, that corrupt governments will have their unfortunate role, but I think you're able to sort of use that technology to help better better the lives and the communities and definitely the world as a whole. I do. I'm not afraid, frightened of the technology, even though I'm old.

40:09

Like, there's a there's a concept and you're probably familiar with this. But yeah, this has been popularized by people in the crypto community. But that is a book called The Sovereign individual that describes a future enabled by the end of the information age, where you basically kind of circumvent the inefficiencies. And they end the corruption associated with many governments around the world. And you enable individuals through information technology to achieve their goals, in one form or another. Now that concept takes on controversial elements, when when you apply that to, you know, billionaires, for lack of a better way to describe it. But But nonetheless, the it's, it's sort of an inexorable concept. You know, we went through the hunter gatherer age, we went through the Agricultural Age went to the industrial age. And we're clearly now in the information age and, and as part of the information age, or all of the things that we took with us from the last sets of things, you know, the governmental structures, the way we approach these kind of controls and things like that, are all those really the most appropriate ways to think about that, as you move further into the information age? And and I think it's going to require evolution across the board.

41:24

I think it's doable. I think the future is bright. I think that yeah, there's gonna be pain just like anything else. But I think that, once again, back to the pandemic, maybe that was the spark. That was, I think that we were bringing our B, maybe maybe our CB game, pre pandemic, now we got to bring our a game, we've got to, we got to get past all the fluff and all the politics and just get to solutions, and solving problems. And I think that that's where we're at, Bob, we're gonna have to wrap it up, I can keep on going for days, you wouldn't want to go for days, that's for dog, people, how would somebody get a hold of Paul Mach 49? If they have any questions, comments, on how to enter?

42:02

Yeah, so I mean, we, you know, if you just simply go to the Mk 49, website, www.ma, CH four nine.com. kind of scroll through, look at the things that are there, if you see things there that could be interesting for your, you know, typically work with large companies and help them create growth, as we call it to restaurant disrupting inside out, disrupting outside in, and then keep on the lookout for the next big strategy book coming out from Hartford press is the unicorn within. That's vinelandii eights are founder and CEO that's coming out next year.

42:36

Oh, I happen to have a library and I better get a copy of that book. There you go. Well, thank you very much, Paul. Excellent, excellent conversation listeners. Don't worry, we're gonna wrap it up on the other side, you know, you're going to be able to get a hold of Paul and everything else associated with Mark 49. So fear not. We'll be right back. Thank you, Scott.

42:56

You're listening to the industrial talk Podcast Network.

43:06

All right. I don't even know how to unpack that conversation. There is so many gems, so many points of wisdom. In that conversation, I highly recommend that you go back, reach out to Paul, of course, you got to go to Mach 49. Of course. Now he has a great stack card out there. Paul Holland. Put a little comment in there, boom, Mach 49. You will find him up close and personal grade stack card chock full of information. Alright. Neil, you've got to go out. You've got to be you've just got to at least begin to educate yourself about them and what they are doing and see how they can impact you in a positive way. But at least they're in the game money where their mouth is. That's what they are doing. Alright. Again, we're gonna always have a great conversation right around the corner. However, you need to be bold, brave, daring greatly. You need to be persistent. You need to have skin in the game and you need to do everything you can to be a success, because we depend on you. Thank you very much for joining. We are going to be right back

The post Paul Holland with Mach 49 appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Lee Kitchen, President and Lead Innovation Catalyst of Magical Dude Consulting about “Being Fearless and Creative with your Business”.  Get the answers to “being fearless” questions along with Lee's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

LEE KITCHEN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/leekitchen/

Company Facebook: https://www.facebook.com/LeeBeeXLT/

Company Website: https://www.magicaldude.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

ideas, people, worked, solving, innovation, pitch, creativity, epcot, cred, innovate, disney, industrial, create, magical, industry, problems, important, collaborate, world, creative

00:00

Hey industrial Talk is brought to you by CAP logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes you do. That means you need 24/7 365 insights into your supply chain, look no further cap logistics, go to Capitol logistics.com Or just call them they're great people 800-227-2471 also TX one now you know cybersecurity is important if you're on this digital transformation journey, TX one networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TX one's taken that into consideration. And they provide a suite of solutions that truly meet your cybersecurity needs, go out to T x one dash networks.com and find out more, you're not going to be disappointed.

01:05

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hardhat, grab your work boots, and let's go.

01:23

Alright, welcome to industrial talk. Thank you very much for joining us the number one industrial related podcast in the universe that celebrates you, you're an industrial Pro, accept it, embrace it, that we celebrate you each and every day, because you are bold, you are brave, you dare greatly. You're solving problems, you're innovating. You're making my life better, you're making the world better. Thank you very much for what you are doing. Okay, in the hot seat. I'm a big fan of industrial entertainment. We've got a gentleman by the name of league kitchen. Now he is the founder of okay, magical dude consulting. And I'm just telling you right now, we've got to be we've got to put ourselves out there, let's let's get a little uncomfortable and make the content we develop more fun. Let's get cracking. I'm always a big fan of going to Disneyland. I like what they do. They never stop innovating. They always have front of mind, right there front of mine each and every day to deliver an experience a wonderful experience for the customers or in their case, guests. And I me personally, I'm intrigued by that, especially within industry, right? I think there is a a magical component to what you do, and what we have been talking about over the past number of years. And that is that innovation that comes from industry that comes from the people of industry that that that are truly solving problems. But unfortunately, I was writing this down when I was working out unfortunately, I don't think people are really listening. Or if they are, are they really consuming it. And I wrote a couple of this the things down. And I think what's impressive, and you got to think about this. And I and I've worked I've done what, over 3000 podcasts, and I sort of distilled it down to these qualities have done more, but don't don't. It's like, if it's not entertaining, if your content is not entertaining, let's say as dry as popcorn. Say it's a white paper, whatever. If it's not entertaining, people are not consuming it. And people are not listening. Trust me, it happens if you don't have the street cred. And let's say what that means. If I've just a new guy outta out of college, and I'm, I'm talking to some seasoned industrial manufacturing professional about what they need to do. I don't have the street cred. And so they're not going to listen. They don't. And in fact, I was doing some work when I was with Price Waterhouse with other utilities. And unfortunately for me, I had that background as a journeyman lineman. I climbed the towers, I negotiated these contracts. Anyway, I had that street cred, and therefore my recommendations, my insights, my conversations were rooted in that street cred. And so if you don't have the street cred, it's hard, especially in industry and manufacturing, for people to listen or consume your content. That's, that's number two. And then

04:46

this is where it gets really challenging. I know we're all sitting there going, well, we got to sell. We've got to generate some revenue. We've got to close some deals. And so many of these these webinars, the his virtual events turn out to be sort of infomercial light, or just full on infomercial about the products, the solutions that are being served up at that time. And I I'm not, you know, not getting you just slapping them upside the head on this thing is just a fact that I think people in general are interested in solving problems interested in what is that innovative solution. And, and these are the things that I I'm struggling with. And here it is, right. And if it's to infer commercially, people are not going to listen, I don't listen to him on TV. It's just not how we roll. And and especially in an industry as a whole, that's just not how we roll. So I challenge you. First off, try to be entertaining. What does that look like, Ah, I just put myself out there, you might have an entertaining style, but I'm just telling you right now be more entertaining, people will consume your content. And then again, you're going to have to have some street cred. You just can't just roll up and say I know everything about whatever. And you don't, it'll get sniffed out and sniffed out quickly, and nobody's gonna listen to you, and you'll lose credibility. And then third, let's, I challenge you not to be infomercial ish, or infomercial light. And I understand the necessity, understand the necessity of being able to want to close deals and understand the necessity to, to communicate that feature function. Get it on it. However, I think it's all baked in. And if you're solving somebody's problem, it's all in there, and they're going to look to you for help. That's just how I think it's gonna roll. All right. One thing to put on your calendar, I had a great interview with a gentleman by the name of Paul Holland. And he is a partner with Mark 49. And my 49 is a VC firm. And what fascinates me about anything that's around financing, and venture is especially right now, if there's a need, there is a need to be able to have partners on your side that can deliver capital that is necessary for you to scale. And so we're going down that road, and we've got one I'm going to release his his conference. conversation, I want to say this Thursday. Anyway, it's going to be out there, however it's going to be it's a great, great call, and conversation. We talk a lot about a lot of things important. You need money to expand for your technology and your solutions. All right. Lee kitchen, magical dude.com He has a Disney pedigree, been there for a long time. But he takes that type of training that that incites that, that passion to innovate, and create something that's really quite, quite fascinating. And I think that you're going to like this conversation because I think, again, I think that we need more of this type of approach when it comes to industry and communicating what we do. old guys like me, maybe not but new people. Yes, they do. I guarantee you they do. Alright, enjoy this conversation with Lee. All right, Lee, welcome to industrial talk that I'm telling you right now listeners, this is gonna be a really a barnburner of a conversation because he was going to bring even the kitchen sink. How about that? Ah, good one. That you haven't heard that one before? No, never. outta here. Kitchen is his name. He is the founder, which is pretty doggone cool. I like this magical dude consulting. Yeah, thank you. Hey, our man. That's all good.

09:03

I am. I'm stoked to be here, man. About you and talk about you all the time.

09:08

I am a big deal. I am. Absolutely. Don't tell my wife that. You got it. Nearby kids because they'll blow you like, yeah, yeah, right. Anyway, for the listeners, let's get this thing are cracking. Let's give us a little background on who Lee is, and, and your pedigree. And we're gonna be talking about creativity and innovation on this particular podcast. Talk to us.

09:32

Awesome. Alright, so I am a long term Disney guy. I worked 32 years for the mouse. And it was my lifelong dream since I was six years old. I grew up in Northern California. And when I turned 18 I graduated high school and I moved to Florida on that same three day period.

09:49

You didn't go to Anaheim. No, you know, I

09:51

went there. That's where my inspiration came from. My grandparents used to take me to Disney all the time, but I was a huge Walt fan and I loved his his vision for what Epcot should have been. And so when they decided to make Epcot a theme park and said I was still a huge fan, so I wanted to be I wanted to be at Epcot. That was that was my gig. And my very first job was as an operator in the land Pavilion at Epcot. And I basically realized my lifelong dream and a team and the rest is just cake. Really?

10:16

Oh, yeah, I gotta interject. I found this out because we're gonna make it. We're gonna make it a point to go to Orlando go to Epcot. Nice typically for the drinks around the world. Yeah, Food

10:27

and Wine Festival. Yes. Awesome. Make sure you take plenty of money in my 401k, and my stock price appreciates it. Thank

10:37

you. That's all fine. We will contribute, but well worth it. I was yeah, it's

10:43

a really great event. And actually, my next step, and Disney after I worked for years in operations, I actually went into special events. And I worked on the first team that that started the Food and Wine Festival and the Flower Garden Festival. And it was funny, because we had to basically go in and tell leadership, hey, we've got this great idea for an event, but it's not gonna make any money for five years. Yeah, and they bought it. And you know what, it's the most successful event that the Walt Disney world has ever seen. And year over year, it still brings the crowds back. And it's it's really great. So I'm glad to hear you're gone.

11:16

I was so excited. When I found out about I said, Are you kidding me? at Epcot, I could wander the world? Yeah, drink and enjoy. Yep, I'm all dialed in.

11:26

You're gonna have a great time you guys. Again, just bring bring plenty of funds, because it's top of style stuff. But you can definitely clear through a lot of small glasses of wine and champagne and beer. There's a lot of beer too. So

11:40

yeah, financial expectations out. I'm game.

11:43

Alright, good. So after that, after I worked there, I went into PR for a little bit. And I helped on making kind of PR moments. And after that, I went to be a brand manager and I was a brand manager for 10 years and Strategy Manager I worked part time part at the parks. And then I worked seven years at Disney Cruise Line, an amazing product. If you've never sailed on Disney Cruise, it's definitely an amazing experience. And then my last 10 years, I worked for a group called Creative Inc, which was the internal in, in house design thinking group. So we basically help people solve challenges in a different way. But we also help train people to think creatively and make creativity a skill. And make innovation is a habit, right. And we were practitioners of it. So we got to help all different parts of the company, come up with their next big thing. And that wasn't just in parks, we also helped the Walt Disney Studios, we have Lucasfilm we have Pixar, it was a really great gig, we got to travel the world doing it too. So my last gig, it was one of the one of the most fun gigs I had and and then after I left, I took basically that skill that I learned there, and now I offered it up to businesses around the world. And basically helping people think differently about their challenges and helping train them to be more creative on a habitual basis. And basically helping people change their culture and their business.

13:04

Alright, I've got a couple of questions to pepper you with, go for it defined design thinking what does that mean?

13:12

So it's basically a structured approach to problem solving. And it's, it's at the at the heart of it is human needs. So it's human centered design, which means we're gonna figure out what our end user what our audience really needs first, before we go creating stuff. And before we make products and services or marketing campaigns for them, because so many times we make assumptions about our, our buyers, our end users are whoever they happen to be, and we create stuff that they don't need. And so identifying the need up front is is really an important part of that piece. And in order to do that, you really have to walk in your consumer shoes. Yeah.

13:53

Let's say you just sort of sit there, right? Yeah. And somebody comes up with this idea. It has to go someplace. I mean, they might always Yeah, on the street. And it's like, you know, that's important. That might be something happens in the shower, though, right? Yes. Yeah.

14:10

And that's where that's like the number one answer. When I ask people where's your best ideas?

14:14

They always say the shower, walking my dog dry, dry erase board, man. That's all you need. But But that's where it starts it. Yeah, it's just, and then you have to dive in. To see

14:26

I mean, it starts with a hypothesis. It's just like science, you start with a hypothesis or a hunch about what's going on, you go out to prove your hunch, you talk to plenty of end users, you get plenty of inspiration. And then you got to define, okay, this is what we really want to solve for here. Let's get some more inspiration for our consumers. And then we can create some ideas and once we create the ideas, let's just polish those ideas to be awesome before we go execute them. You know, again, it's just a it's a putting a little bit of a structured approach to creating something new and different, basically,

14:56

is there a I understand but is there a marketing component to that, let's like, let's say you, you go through this design, thinking does problem solving you, you really refine it, you still have to get that message out and get it out in such a way that makes sense for the consumer saying, Yeah, of course,

15:16

you go through the same process to create the marketing plan. I mean, I spent the last five years at Disney, I worked for the Alliance marketing team. And most of the brainstorms and ideation session I had was creating a marketing campaign to attract a specific audience with a with a service or a product that we came up with at another session. So yeah, definitely, definitely a marketing component to that. It's it's a different kind of brainstorm, and you come up with different ideas. But yeah, and you'll find those those marketing people that you work with, they're usually more practiced in creativity. And that's why they're given the you know, the title, Creative Director and art director and things like that, because they're practice creatives, they call them creatives, because they do it every day, right. But everybody else in the organization is equally as creative. They just don't practice it as much right? My finance guy, and when I worked for Epcot, man, he can really think creatively about how we made sure we spend that budget throughout the year, right? He didn't have creativity in his title, but man, he was super creative, you know. So so it's, it's a matter to me, it's a matter of, of, uh, getting practiced and getting out there. And a lot of people just don't practice creativity on a daily basis. Right. And I'm

16:24

just so bullish on the term creatives, because me too, in the industry, right? We, we have solutions, we're trying to solve problems. It's all great. But I think we can we, we have a decent time at identifying problems and doing maybe we have a real challenge. And it's not the slam anybody. If you're listening to it, it you can, you can chirp and call me whatever. But that doesn't matter is the creative side. Because I believe if you have an innovative solution, and add innovate it is, but if you don't deliver it in a creative way to get people to consume, or to listen, or to take every whatever you fail.

17:11

Yeah, I totally agree. Part of the part of the stuff that I do in my workshops is the pit I spent a lot of time on the actual pitch. So here it is, You created all this great stuff. But you got to get by your you know, your stakeholders, your leadership, whoever it may be, and a lot of ideas fall and fail at that point. And it's like, wow, you work three months on that idea. You want to make sure you bring it to life in a way that somebody can understand it. And when new ideas come out, they sound horrible. You know, at first, they sound terrible, you know that? I mean, every time you probably have a good idea, and you tell it to your to your wife, or whoever you get that look like what are you talking about? Am I right? Yeah, it's a humbling experience. I was Oh, yeah. But I mean, like, that's what they all even even when Uber and Netflix and all those game changers came out. They sounded stupid. I mean, who wants to ride home with a stranger from a bar? Nobody's gonna do that. My mom told me not to write with strangers, you know what I'm saying. So now, that's what I'm saying. They all sound ridiculous. But the trick is, like you said, the trick is to make sure that you do that pitch, right. And you get it, you get it pulled forward. So you can do something with it. Right?

18:16

And as Yeah, as a Disney plus guy. There is like that. Yeah, what do these documentaries or whatever. And there's a point where they're pitching, and they're, they've got the board, they're doing everything? And yeah, until the stress is just off the charts. Because

18:33

yeah, it's all or nothing. It's nothing. And that's a lot of work. And probably a lot of dollars that you spent at that point, right?

18:41

True. And I even I get all nervous. I hope

18:45

you like please don't feel I mean, that's why I love watching the Shark Tank. And you see those guys coming into Shark Tank? Some of them haven't prepped, right? And they're like, No, dude, you did not even come close to bringing that idea to life. Correct? Yeah, no, that's a good that's really important stuff. And like I said, you have to make that stuff real because it's, it's really hard for people to see your vision. And I do in my workshops, I use the example of Who Wants to Be a Millionaire, the producer for that show on onset, took 10,000 pounds in cash to the pitch meeting, and they played it in real life. And so he used his own money to play all of the scenarios. And it was like it made that person feel exactly how the audience was going to feel. So it was it was a great sell, because he used the real money for it. And you got to think of ways to bring that stuff to life. Otherwise, all that work down the drain, right? Wow, that then also I say no, no bad ideas, just bad timing. So I say even if your idea doesn't, doesn't have merit, that one particular time put it in a folder because it might come back up and you might be like, hey, this applies to this challenge, too. Hey, why not? No bad idea. Just bad timing.

19:49

Flavored sunflower seeds. That was my idea. Come on.

19:53

That's a great idea. But somebody took it. That's I know you sit on long enough. Someone's just gonna take it. I had one for a For a video, solar activated video screens in tombstones so that you can see the story of the person that's there, somebody took that already. I sat on that one for like four or five years, all of a sudden, I'd see him selling. I'm like, Darn it, I waited too long, I would go to the dog cemetery just for that. Yeah, because you know what you want to hear the story in my mind, you wanted to hear the story about a person. And so I thought maybe repeating video that just plays in it's powered by solar electricity. So you don't have to worry about replacing the battery anything?

20:28

Oh,

20:29

come on, let's do that.

20:31

No, that's cool. Because I got more, I got more. I'm loaded baby, the kitchen sink,

20:38

keep us it's funny too. Because, you know, my job is to basically extract ideas out of people. And I don't usually like come up with ideas until I leave a session. And then I'll have like five or six ideas towards their their cause. And that's kind of just the way my creative brain works. I get them to come up with ideas. And I come up with ideas later. But I also make the point of, hey, we came up with all the ideas, we wrote them all down on the spot, go back to the spot two days later and write down what else we have. Because inevitably, when you leave the session and the brainstorm, that's when you come up and you're in the shower, you're walking your dog or whatever, you're gonna come up with a lot more. So let's not stop at the actual physical session, go ahead and add in your two cents afterwards. Because that's there's a lot of good content that you might miss. If you don't get it,

21:19

it never stops. It never stops. You seem to me like you're you're an Ideator?

21:23

Is that what you would qualify yourself as?

21:25

Excuse me?

21:26

Are you an Ideator? Yes, we have a we have a Myers Briggs style thing in creativity that we call foresight. And it's basically divides up creativity profiles into four profiles. One is a clarifier, which means you just have to ask a bunch of questions before you get started on a problem. Another one's an IDA, which means you love to create ideas all the time. Another one is implementer. Or excuse me, a developer, which means you like to take an idea and really develop it. And then other ones implemented, which is you're on the floor operation style, folks. So it's interesting when you do that for a group of people to find out how your team is based, because if you put four clarifiers together, they'll never get anything done, because they're busy asking questions. But at the same time, if you put four ideas together, they'll come up with a bunch of ideas, but they won't get anything done after that, you know, so you got to mix it up.

22:12

I was I can't remember it. I was reading a book. Yeah. It's a book. I don't have it in front of me. But it's a book and it was really talks about innate they call them disruptors, right? Yep. No, no catalysts. Catalyst. Yeah. So I'm a catalyst. But I can't have a roomful of catalysts. Because then everything that we

22:33

need to we need to intersperse you in with the other or the other. Yes, I actually, that's one of the things I tell my clients, I'm like, please make sure that you bring those you know, think about those catalysts. Because everybody's got those catalysts in their organization. I know who they are. And I might bring them in and tell me who they are. So I can make sure that they inspire all the other people because people like having someone to kind of lead that discussion. And it really does help draw it out from both introverts and extroverts, because I want to make sure both both people, both styles have a way to get their ideas. But having those catalysts come and be there upfront is a great way to make sure that everybody kind of mixes it's the same way, Scott is if you're having a party, you got to invite a few of those people for the party, because they're the ones that are gonna keep the party going. You know,

23:15

that's why I'm always hired out. Yeah, I

23:17

mean, party. That's why you're invited to the big event. Scott, you are that part you are the catalyst. You gotta keep that up, though. You keep going to great events have to

23:24

bring me to a wedding. I'm on there, man. Yeah. First on the dance

23:29

floor. My wife, actually I do I do a workshop that's called party your way to great ideas. Like I do a metaphorical comparison between a brainstorm and a party. And you really need the exact same components. You need the right people in the room, you need to drive the conversation, you need to monitor the arc of the party and make sure you hit the right notes at the right time. And you need to have an after party, which is you know, let's get together and see what we talked about, you know, and then sometimes the After After Party,

23:55

say I love this approach. And you're just speaking my language, of course, you're speaking it in such a way that is synced as opposed to me being all over the place page. Yeah, I got your fan driving my daughter crazy, or my wife crazy. Anyway, let me just sort of backtrack a little bit over, you talked about one of the most key component is like this pitch, give me sort of a structure of a good pitch.

24:22

In my mind, a good pitch has a an analogous or metaphorical way to describe your idea that somebody can get. So it's taking something familiar, and, excuse me comparing it to something unfamiliar. That's one thing. Yeah. Another thing is his passion and succinctness. There's so many people that pitch every last little detail, and you really have to get to the point really quickly, because a lot of times your executive team, you know, you're pitching to your EVP or his SVP or whatever, they don't have time they got they give you five minutes or 15 minutes fighting for the time that you need is important, but they might not give it to you, right. So making sure that you're succinct, and also making sure that you kind of took them on the quick consumer journey of how you got there and identifying upfront identifying that that need and what you're solving for. Because it's hard for them not put themselves in their consumer shoes, when they might not be the audience, right? They're not the consumer. So you have to get them to feel like the end user, the consumer just a little bit, so they can understand what it is that you're trying to pitch that solves that need, that a lot of people fail on that because the the executive is not even close to the target audience. So they have no understanding of what's going on, right. And so you have to get them to feel like the consumer feels just for a brief moment. And then and then bring it back. And that's all about storytelling, good storytelling, is really how you get people to, to sway on your ideas is bringing that story to life. Good. And going beyond words, I always say visual, auditory, and kinesthetic, using all three of those things to make sure that because the audience that you're pitching to, you might, you know, like, numbers and, and words better than another person might like pretty pictures, and another person might need to see and smell and touch something significant that has to do with your product or something like that, right. So keeping that stuff in mind to

26:16

a year you're spot on. I I like the metaphor in it. And the reason is, and maybe it's just me, if somebody pitches me something, but uses a metaphor, I'm all in and it's up, it's an, it's a great way to quickly understand it, right, switch job done. And then you can sit there and you've got it move forward. And I like I think there are plenty of books out there about storytelling. And if you're not a good storyteller, grab a book, and read how to do that, because that's super powerful as well. And, and in industry, we we tend to be very passionate about our widget, and then we'll dive deep into the code. And then we'll dive deeper into the API's that connect that code. Yeah, by that time, it's just fine.

27:09

If you're speaking to the API, the code person, but most of the time, a leader is not that, you know, because they're, they might be twice removed from that. So you have to come up with a way to speak their language, you know,

27:20

so, so know, your so know your audience. Yeah,

27:24

that's an important piece.

27:26

That's very good. Now, I always talk about education, collaboration and innovation, because I like education, get a good book, figure out how to storytel to collaborate, like you and others who look at the world differently solve problems in a unique way. But it's important to have that dialogue, have that conversation. Absolutely.

27:46

And also, you know, what's got my idea is great, but my idea is only going to be made better when you add your two cents, right? Because I don't even know where you're coming from. But when we put our, our great stuff together, it's gonna be better trust me. You know, I know there's a lot of people that come up with individual ideas, and they're geniuses and all that kind of stuff. But I have seen in my line of work, that collaborate collaboration always leads to better outcomes. Always, always, always. I will, I will, you know, that's one of the top things that I will say is, I have great ideas, I have an idea, but man, you have great ideas, too. And we put them together, it's gonna be monstrous going to be great.

28:19

It is an interesting thing to begin to embrace. And I think that COVID has really shine the light on the necessity to collaborate. Yeah, COVID We brought our I always say we brought our C game, whatever it might be. And yeah, really tight lipped. And we held our cards close to the vest, and we had to switch it up really quickly to did we ever did heads. I don't have the answers, what do I do? And so that's outside of all the degree of the COVID. That's a positive thing that took place with COVID.

28:52

The law challenged us to kind of rethink how we, you know, are absolutes, because you know, there's an absolute that a fancy restaurant couldn't provide delivery food, oh, there's no way we could ever do that. That's not what we do. And so all of a sudden, I'm getting delivery from the fanciest restaurant in town, and it tastes delicious. So they overcame it. But they you know, before when they're closed mind, they wouldn't have been able to do it. But out of necessity, they had to come up with something.

29:15

Right. That's a great analogy, because you're absolutely right. It didn't take long for them to say, yeah, yeah, come by my curve.

29:24

I remember when I was at Disney, we one of my bosses would always say there's no way we can have brainstorms over video, they have to be there in person they have to have to have to, and I was like, well, actually, I mean, I could do it. I just had to make sure that there was someone like me a facilitator on the other side. And so when I started becoming where I had to do all this stuff over zoom, it was like, Oh, I know exactly how to do this because I totally violated my boss's wishes and did. And we did it right. We all got together virtually. And yes, I always call the obvious out right away. Hey, here's the elephant the room. Yes, we're not in person. I'm sorry. But let's act like we are right Let's bring our in real life presence as much as possible to this little video stream. This is not a YouTube video, it's not a kitty cat video, this is you and me interacting, just as if we're sitting in a coffee shop. So please, you know, don't put a bag over your head and show up to the meeting with your video off. You know, like, you want to walk into a meeting with a bag over your head with you know, so you know, let's all show up. And let's act like we're actually together. And I know it's not perfect, but we got to do it. And we're gonna come up with some great stuff because of it. So there you have it.

30:28

Alright, so we're talking also about innovation, right? Why is innovation, that that creative energy that could exist in your organization that needs to exist in your organ must exist? Important for innovation? Why is innovation important to a business?

30:47

I just think of, you know, Blockbuster man, Blockbuster was refused to innovate. And here comes Reed Hastings and offers to sell him this, sell them the great idea of no late fees, and unlimited selection, and all that kind of stuff. And they just couldn't see past the end of their nose. And so it's, it's hard to be complacent in today's world, because somebody else will replace you, somebody else's, aren't your consumers already having that dialogue, and they're gonna find something else. So you have to stay ahead as much as possible. And you can't rest on your laurels, right, you have to just constantly challenge ourselves. And if you're standing around saying, this is the way we've always done it, we're always going to do it like this. It's it's a tough gig, because you might not be there anymore. And I see I see a couple of organizations that really could use this one is golf, another one is boating. And another one is, is alcoholic beverages. Now they did they didn't stretch themselves to create the cinnamon whiskey and stuff like that. They did pretty good. But I mean, I haven't really seen innovation in those industries in in as much as I'd want to, you know, like, like, fundamental changes. You know,

31:54

a there's, I'll tell you something about whiskey. There's one guy up in Cleveland, Ohio, and he is applying, you got, there's the chemistry side that, okay, you got to produce the alcohol, it's just the donation, whatever. And but he to speed up the the aging process of the Spirit, he pushes, puts it into pressure vessels. Now it's up. Yeah. So

32:23

he like a instapot, which was instapot really wasn't an innovation, think about the instapot. All it is, is a pressure cooker. And they identified a need that that the audience needed the target audience needed, which was something really quick. Well, it's something that your grandmother used was really quick, but it was a hassle, because you had to clamp it down and had the thing and it could explode at any time. So they made it safe. And they made it easy. And what did they do? They reintroduced the pressure cooker to a whole new audience that really needed it.

32:53

And I that's a great example. Thank you. I loaded in a big way. So but No, his pressure vessel fluctuates. And it's, and so it takes a little wood pieces, which you can use anyone. So it takes a little wood pieces, it makes them like into little sponges, suns in the alcohol speeds it up. That's interesting,

33:16

but I love so I love hearing stories like that, because that's really us. You know, many companies would call that a renovation and not an innovation but one little tiny thing could that you think is a renovation could lead to an innovation that you don't even know about yet. You know, that's you i I've worked for a couple of clients that ask for just renovations because they don't have budget for a complete innovation. But what happens is they create a renovation to an existing product, which turns out to be a brand new product that doesn't exist. They're like that's an innovation, something new and novel that people want.

33:47

So, so. So I hear what you're saying lean in. And I think there has to be a formal process within the organization that is focused on that innovation, that dreaming that that that creativity, of the better life going forward, whatever it might be. Yep. But it has to be formalized, because many companies don't they get into trouble. This is how they do it. Bla bla bla bla bla,

34:18

and your ideas get lost to like, nobody knows where to put a lot. And there's, you know, there's frontline people that have the greatest ideas, but they're never heard from and so what good is doing you unless you can hear from those people who are living in every day. You know, so I agree wholeheartedly. There has to be some sort of structure to make sure those ideas can can see the light of day, you know,

34:39

especially now, I the way technology exists today. There's there there is more of a yes, there's a solution as opposed to no we can't because I think technology is in such a way that will help facilitate greater creativity. If you just are In the game, and you formalize that process I, yeah, I agree with you 100%. And

35:05

also, in my mind, also, you have to, you have to own it. And if you, if you found it in, it doesn't work, like if you're a leader of an organization, and you say, Oh, we're gonna do some innovation, creativity, and then we're going to put the box back up on the shelf and go back to the way we normally do stuff. You're not really only you have to, like, you have to walk the walk and talk to talk, you know, and you have to do it repeatedly. You can't just do a one time. That's why I always talk in my workshops that you have to somehow make this a habit. And you have to challenge yourself on a daily basis to make sure that this stays creativity stays a habit. It's not just something you pull off a shelf for a one time brainstorm.

35:44

Yeah, I, I can't support you even. I mean, this is amazing. Because creativity is key. Yeah, especially if you're gonna collaborate, if that is a driver for you as an organization to solve problems, then the necessity for design think has to be a part of it. Creativity, Innovation, and he can't keep at it. You can't just say, Oh, he didn't do anything that day, no big deal, no big deal. You've got to be, just stick with it, and be in the game and make and

36:16

even if it fails to you have to be ready to accept a few failures, because it's not every one of them is going to be great, right? So you just have to keep trying.

36:23

That's a whole other conversation. I know.

36:26

I was like, we're already in the 40 minutes here. You got a lot of time today

36:29

accepted. Well, then let's just wrap. Now, I love this because it's it communicates the necessity to innovate and to bring that innovation to succeed and create a business of resiliency. yet but the analogy of blockbuster, absolutely. Here today. Gone Tomorrow. Yeah, no, it's not too bad. Yeah. If they didn't have the capital to make it happen, they did. They just got

36:57

they got arrogant, we are way better. This is how we do it.

37:00

Yes. Put that on a shelf. Put that out.

37:04

That's a whole other conversation. I

37:05

gotta hear that arrogance away from it. Alright, so you're speaking my language. And you're probably inspiring some listeners out there, get out of it. And I see just one second, you got the inspiration report. Speaking of inspiring, tell us a little bit about that. Tell us how we can get a hold of you.

37:21

Okay, so you can get a hold of me through my website, which is magical dude, calm. Once a month. good buddy of mine, Shawn. And I do a report called The Inspiration report. And basically, we pick out about 15 Different inspiring innovations, product services that are happening in the world. And we present it and talk about it, we generate a lot of dialogue in the chat. So we do that on my Twitch channel, which hopefully that you'll post there. It's also on magical dude calm, you can check that out. And yeah, we hope to, you know, really the one thing I tell people is that you have to get fresh input. And you have to make sure that you you again, make that a habit of going outside your comfort zone to get that input. Because when it comes time to collaborate and make connections, if you can't just stick with the stuff that you know, you know. So what we basically say if you can't go anywhere else for inspiration, come see us. It's an hour 1130 Eastern, the first Friday of every month, this month will be on October 29. So we're gonna do a special Halloween episode. So

38:18

that's that one. Wow. So listeners, you actually you

38:21

get to be on the mailing list, Scott, because everybody, every time we do a podcast, you immediately get on the mailing list. So

38:27

yay, I'm always gonna you know what's interesting, I read them, I want to know, get get on out there. I want to see how people are approaching the market, what they're communicating, and how they're communicating it. And the good and it's the good, bad and the ugly. If I don't understand if I don't see how this is good. I want to see why and, and not duplicated or or try to improve it or whatever it might be. That to me is important and good. That's, that's just me. So sign up for dog on. They're not spam. It's just information. Figure it out, man. That's yeah, yeah. lead to a mailing list. Alright listeners. That's the kitchen. He did bring in. I mean, just truth bombs. God, that was good, man.

39:14

Good. I had a great time. You're a great guy. And I really believe in what you're doing. So

39:19

I'm a great guy. Do not come to me and say, Scott, you're not a great guy. Because let's let's be creative out there. Let's be innovative out there. Let's collaborate. Let's educate. You can educate it's it's got the worldwide limit your dog got fingertips. Yeah, figure this out. No excuses, no excuses, and be a business of resilience and reach out to a bank. I can't believe magical dude URL was available.

39:44

I know me there I was totally floored Well, I was like, magical dude is available. Yeah. And I buy every permutation of a tube that's gonna do that us that calm down. Like crazy.

40:00

Did you get dude magical?

40:03

I did not. But I was pretty happy with that score. i It was funny too, because I sent him like, I have three WhatsApp threads that I'd send it like in all caps. And everyone's like, what is the big deal? Like you don't understand?

40:16

No URLs? Yeah,

40:17

well, so I thought I'd have to negotiate it for $9,000 and someone got paid. I paid $12 for it. So

40:26

that's another conversation. Yeah. All right, Lee, you were absolutely wonderful.

40:30

Thanks, man. It's a pleasure. And whenever you want to talk about it again, you just give me a call. I'll come in, I got plenty more stories. So

40:36

alright, listeners, we're gonna wrap it up on the other side. So if you're not gonna have all Lee's contact information, his website and anything else we can probably put in there. We're gonna be posting his there's a podcast he has there. He's got a video. We got a lot of stuff about Lee. So go out to industrial talk.com You can find out more. So stay tuned, we will be right back.

40:57

You're listening to the industrial talk Podcast Network.

41:06

Alright, enjoy that conversation. As you can tell, Lee brought the goods to the house. And I'm just telling you right now you've got to get out of your comfort zone, you just do. You can't have conventional thinking, No, do not run away from it. And and really try to get people if you're in the business of trying to get people to listen to what you have to say, You got to be entertaining, you got to have the street cred. And you definitely can't be an infomercial, you got to help them solve problems. That says sort of the secret sauce right here. Go out again, magical dude.com reach out to him, you're not going to be disappointed. I guarantee you. Alright. Let's push our envelope. Let's stop being conventional. Let's start being somewhat disruptive in the way we we communicate our value. I want you to hang out with people who are bold, brave and Daring Greatly find them. Give them a part of your posse, whatever you need to do, and and you'll see that you're going to be changing the world. You're going to see that greater value is going to be coming to you bottom line. All right. Thank you very much for joining us real talk. We're gonna have another great conversation right around the corner.

The post Lee Kitchen with Magical Dude Consulting appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andy Cagnetta, CEO of Transworld Business Advisors about “Strategies to Negotiate and Sell your business for the Best Price”.  Get the answers to your “Business Selling” questions along with Andy's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANDY CAGNETTA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/acagnetta/

Company LinkedIn:  https://www.linkedin.com/company/transworld-business-advisors/

Company Website:  https://www.tworld.com/

Other Great Transworld Resources:

https://podcasts.apple.com/us/podcast/selling-or-buying-a-business-with-andy-cagnetta/id1323249710?i=1000515327349

https://podcasts.apple.com/us/podcast/andy-cagnetta-helping-you-sell/id1463251208?i=1000518774158

https://www.youtube.com/channel/UCwQMKGgBRwujx6yMCcC3VAw

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

business, transworld, people, buyer, industrial, sell, work, andy, buy, seller, talk, world, deal, cagnetta, marketplace, podcast, industry, understand, listeners, starts

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk where we celebrate industry heroes, such as yourself, you are bold, you are brave, you dare greatly. You are dream makers. You you solve problems, you ask the questions, why not? And what if, I mean? It just keeps on going and going and you're changing the world. So if you ever doubt if you're coming, if you come to Scott and say, Oh, woe is me. I don't know if I'm, you're changing the world. Put that in your head because that's what you're all about. All right. Andy Cagnetta is in the daggone hot seat. He is the CEO of Transworld. And if you are in the market, to buy to sell to do anything within the industrial space. Transworld. Andy is the place to go. Let's get a kurakin great conversation. He has all of the equipment by the way. He looks good. We go to the same barber. All that stuff. Handsome, handsome. Anyway, we do talk a lot about what do we do? How do you if you're in the marketplace, if you're in the if you're trying to sell your business, you do need help. You do need the experience of somebody that's been around for a long time, who has a real history of success? And is it alright, couple of things that I want to put on your, your? Well, I don't know talk about a little bit. And one is we're we're getting ready to roll out industrial talk to Dotto. We're trying to make it easier for you, industry professionals to find information be a part of a community that is all about industrial education. And it's I'm pretty excited about it. And we're featuring a lot of great leaders within industry, you too can be a leader in industry, and that being able to offer this incredible insights, incredible learning, incredible training, whatever, to communities that are looking to grow, to prosper to the youth that has to learn more about industry, but learn from the people who are just at the cutting edge. boy, boy, as a as a younger, professional, that would have been just how would have been all over that. But we can hear an industrial talk be able to provide that for you, leaders in G five leaders in IoT leaders in edge leaders in cybersecurity leaders in solving all of the problems within manufacturing, oil and gas, utilities, cheese, water, you name it. It's all out there. And and it's all being talked on industrial talk because it does Real Talk is what? Oh, that industrial talk. That's right. All right. Let's get on with Andy. So great stack card out there. His landing page for this particular interview is going to include some other podcasts, some other YouTube videos of him talking about what they do and why they're so great. And we're talking about in this one, negotiating the best price for your business. Now, if you're in that market, if you're saying hey, how do I how do I get out? Or how do I What is my exit strategy, you need to talk to Andy, you need to talk to Team Transworld because they'll set you in the right direction and it's an important conversation. So enjoy the conversation with Andy. Andy. Welcome to the industrial talk podcast. I'm looking forward to this conversation. How are you doing today? I am doing excellent. It's a great day. All right, listeners. You can tell he's he's loaded for bear with his audio equipment. He's coming in five by five. I I'm intimidated.

04:18

You don't need to be intimidated. I'm a little bit of a musician myself. So I have some extra toys around

04:23

it where you can really geek out on that stuff, man. You can sit there and buy it and acquire a lot of things that you need it or not. It's just shiny objects.

04:33

I love all that stuff. Yes, Sweetwater knows my number, I guess.

04:38

All right, for the listeners out there, give us a little background on who Andy is.

04:42

I am a serial entrepreneur. I grew up in the northeast if you couldn't hear it in my voice he had and met my wife, my lovely wife who wanted to move home to South Florida to raise our family which wasn't too hard of a convincing after 22 snowstorms one winter So, I had bought and sold the business, a small little pasta shop in Hartford, Connecticut with my family. We bought it for like $45,000. And it was a positive shop and lunch and dinners to go and catering. And we ran it for a couple years sold it for 65. And so when we moved to Florida, and me not being the the employable type, I decided, you know, so I said, Hey, that experiment worked. You know, I had started a few businesses in the cell phone business sold guitars for a while in the lighting business. And in all those things, starting from scratch is very painful. So I said, let me buy a business again, that seemed to work out well, you buy a business, you're in business The next day, and then you're able to sell it if you just don't like it. So I came down to Florida, started looking to buy a business went to a lot of Business Brokers, for the most part felt like I was in a used car sales room with these guys.

05:57

Yeah, yeah. You've got a you've got an image out there. That's for sure. Go ahead, continue.

06:02

Yeah, yeah, yeah. So I ran into the owners of Transworld went to Transworld one day and the owners were done. And Bonnie Parrish Don was a 30 year IBM executive from Alabama, just a sweet Harvard guy. His wife was from Ohio. She was an ex stewardess on Eastern Airlines and Han M. And she was just super sweet and amazing business broker. So they invited me to join their firm. Instead of buying a business, they said, Why don't you join us as a salesperson. So I joined as a salesperson did well, my first year, and into my second year looked at looked at Don, his full retirement, it kicked in at IBM. And I said, Don, why don't you let me buy the company, it needs to grow. It needs, you know, new computers, it needs to be marketed more. And you're looking, you're kind of on the downslide of your career. So he sold me to company in 97. We grew it from one office to 10 offices in the state of Florida, which we still own and operate. And then 10 years ago, we decided, hey, how do we get to Atlanta? How do we get to Charlotte? And we said, franchise? Let's get partners. Let's get some partners. Let's franchise. So we worked with the United franchise group who owns signarama several other brands, and was introduced to them and we decided to launch a joint venture where we franchise together. And we did that 10 years ago. And now they've grown us to 220 offices around the world 600 brokers and it's been an incredible ride.

07:39

I'm all tingling from that, that that's cool stuff. Because I love entrepreneurship. I love the excitement that comes with that just business in general. So let's talk a little bit about what that looks like. So Transworld pretty much on both sides of that equation. So you can you can buy you can sell you can represent those transactions. Is that an accurate statement?

08:10

Yeah, it kind of usually starts with us having a seller right, we find a business that wants to sell. And we package it, we look at the financials, we do financial recast, trying to understand what the eba is trying to understand how they use their tax returns to minimize their tax implications, while at the same time trying to figure out how much they actually make two an owner, operator of that business and then we package it and we sell it and we work with lots of buyers. So it's kind of usually starts on the sell side. Yes, we have plenty of buyers, private equity groups, family offices that contact us on a daily basis, looking for their next acquisition, but it kind of starts with us kind of working with entrepreneurs, which I love, like you said, I mean, capitalists love it, you know, get together with entrepreneurs, we're making money and helping them you know, take their slice of the American Pie and sell their business.

09:13

in that equation, what is the most difficult part? I mean, seller or seller's coming to you and knocking on the door and say hi, how are you? Like you said, I think buyers the buyer side, you probably have a group of people that whatever that part of people out there say, Alright, I got this business. I'm gonna go to this one. This one, this one and this one. They're interested. They're always interested, whatever. The seller side. Tell us some challenges there.

09:40

Yeah, the seller side, the hard part is finding them right. You know, we're trying to always try to find who's looking to sell a business and again, you know, they're the hero of the story. We're talking about that earlier. You know, we want them to want them to live their best life and their best life might be not in that business anymore. Whether They're burnt out, whether they're going through a divorce, whether they're having financial issues in business, whether the business is growing too large for them, and they could no longer take the risk and cashflow it anymore. There's a whole host of reasons why you want to, you know, Sell a Business and we get it, the hard part is finding them, then the next part is getting them to understand the marketplace and valuation. Because that is probably the number one reason why businesses don't sell is unrealistic expectations by sellers.

10:31

But I, I put my whole life into this business. And it's, it's everything to me, I created the logo I've had, so that I thought that it should be valued at this. And it's I would imagine this is pretty high.

10:45

Yeah, I mean, unfortunately, time doesn't matter. Right? It matters a little bit. Certainly I would want and I talk about great businesses to buy. I love businesses that have been around for 10 plus years, you know, people are used to going to that business, you know, buying a business that's a year old, even if it was making the same money that a business that been around for 10 years, I want the 10 year old business more, but it doesn't make it 10 times more, more valuable.

11:12

Right, right. So how do you as a business, look for sellers? What are your strategies that that you've sort of deployed to find those sellers?

11:24

Well, certainly marketing, right, we're going out there in the world and doing the traditional things like pay per click and mailers and radio advertisements and you know, running our own podcast and social media campaigns, all those kinds of things. But you know, the thing that really I like best, and I think that is most effective is becoming a trusted advisor in your community. And that's done through, you know, several things and getting involved in your community on a few levels. Number one going to networking things and being a part of the solution in in business wise, and I'm part of a few business groups locally. And then I think it's very important to give back to your community, and also be a part of the nonprofit scene. And I think that's been very productive for us to to show people that you're your trusted advisor. And the best way to do that is give back first.

12:22

Yeah, I like that nonprofit side. I think it's a beautiful thing. I we can talk offline about that, and some of the things that are going on in an industrial talk. Okay, so you have found me, I'm interested in selling? What, uh, why what's, what's the biggest problem? And what do I need to consider?

12:45

Well, the biggest problem is, what are you going to do afterwards? Right? I want to know your story. I want to know why you want to sell and how, because maybe the best thing is not to sell. Maybe there's someone in your family that wants the business, maybe there's an employee. That's right. Maybe it's time to just close the business and walk away depends on your timing, it depends on a lot of things. But you know, I'm going to want to know your story, then we're going to want to know the financial picture, what are we selling? Is it an asset sale? Because all there is is a collection of inventory and assets that we have to liquidate? Or is there an ongoing business that has goodwill, tangible assets, intangible assets that are driving revenue and earnings that we could value? And it's pretty easy to value businesses these days? and get you a, you know, a price that and that's going to be our next question is what is your expectations? And if the expectations are close to the marketplace, or at least reasonably close? We're going to go out to market and find you the best buyer.

13:50

Do you find the marketplace today? undervaluing businesses

13:54

now? completely the opposite? Well, you know, I think the marketplace? Well, I can answer that two ways. Number one, this is the hottest marketplace I've seen in 25 years, businesses are selling for higher multiples than ever private equity groups are out there. I've heard crazy things like they're paying 10 and 11 times for businesses were used five and six, right? It's

14:16

always been five or six, seven on no real.

14:20

Right. And on the small businesses, you know, it's two or three times owners earnings and or, you know, we're talking sub million dollar earning businesses. So it's two or three times but we're seeing all that stuff have an upward pressure on valuation because there are so many buyers because money is so cheap right now, because there are plenty of people looking to place money to make money.

14:50

Yeah, because that was going to be my next question is is the why but you You nailed it. You're talking about the cost of capital is low. There's plenty of people who have Have the capital to try to figure out how to get a little return on that a little bit more than what what is available out there. So they're looking for businesses.

15:09

There's not much available, right? Yeah. Where are you going to put half a million dollars these days and make a good return? You're going to put it in bonds? What are you gonna get a couple of percentage points, you're not gonna throw it in the bank or a CD, you're not getting any money there. So people want to put money to work and a lot of people want to bet on themselves, and perhaps not on the stock market.

15:31

And I agree with that. Once you get the little taste of success, and you're trying to make that money work, man, it's it's, it's up. I don't know. I get addicted to it. It's like, yeah, yeah, let's get going. Let's make it happen. Let's make it work. Okay, biggest roadblock? What are we doing? What's the biggest, biggest roadblock out there for these individuals? Well,

15:57

the biggest roadblock block is finding the right buyer and then getting through the process. It's a complicated process there. It's not easy to sell your business. There's a lot of decision makers that come into play. There could be accountants and attorneys and landlords and, and underwriters and valuation experts. And all these people have to come together and basically agree on a structure and get it through. And so third party interferences, we like to call it people with opinions at cocktail parties, mother in law's there's tons of people that will chew in either a buyer or seller's ear, and tell them that they're not doing the right thing. I always tell people, listen, if you want to be an entrepreneur, I think the number one thing you have to have is courage. And you have to have the courage to look people in the eye. My brother's an attorney. And my brother has often said to me, when I'm making business decisions, Andy, I wouldn't do that if I were you. And I'm like, but you're not me. Yeah. Yeah, you're

16:56

right. You're not you're

16:57

different. You're not a risk taker, accountants, attorneys. They're not risk takers. Yeah. For the most part, I mean, I'm sure they, you know, some accountant or attorney is going to call me and say,

17:07

Hey, Doc, I was gonna say, don't start emailing just out fly a jet.

17:12

Just understand. I think a lot of them would say the same thing. So they're not risk takers. So if you're going to take a risk, your family doesn't understand that you're your father or mother may not understand that, that you want to buy a business or sell a business. And they don't understand that. And, and so they're gonna have to get over that. And so all these decision makers, including, you know, the landlords, why do landlords what is ended up in for the landlord to assign a lease to someone they don't know. So there's a lot of things that have to happen to make a deal happen.

17:47

But Transworld handles all that. Right? navigate the water. I mean, I, I mean, I would imagine if I'm telling selling a business, I don't I don't have insights into like the third party interference statement. Oh, I have insights into that I I hear it but but to to pull it off, which is a good time to do it. You need you need, you need an organization like Transworld.

18:12

Yeah, it's kind of like getting a game fish into the boat, you know, and getting it into the boat, clean that on your plate and making it taste good. There's so many things that go into that, that any one place in the process of that of, you know, it's easy to get a fish on the hook, right? We if you went out there and said, I want to sell my business, literally, you could have hundreds of people respond to that and say I want to buy. But the problem with sellers is they try to spend time on that. And they take their eye off the ball, their business, oh, yeah, their revenues and earnings could go down, and their business immediately becomes less valuable. The banks, private equity, the buyers, the day before the closing, they're gonna say oh, by the way, if we were closing today, today's you know, the nine days after the beginning of a month, at the end of the month, they would say, hey, do you have the financials for the last month. Now, if you are working on a deal, going through due diligence, and you were doing it all yourself, your sales and revenues might be garbage, and and they'll immediately say, wait a second, we need to re trade this deal because it's no longer worth what it's worth. So those are the things that we try to avoid. We're taking all that responsibility from you. So you can just focus on running your business. And unfortunately, we tell people, you have to run your business up to the day of closing, like it's not going to happen. Which is hard. real hard,

19:40

because I guarantee you there's that switch inside your head that said, Alright, this is a done deal, man. I might as well just sort of lay down the flaps I'm coasting on into landing and I'm ready to and and we've all been a part of deals that no did not work out.

19:58

Yeah, they All kinds of things people get mad at each other at closing we've had people unfortunately pass away or get very sick the day before closing, oh my goodness, businesses burned down. What you know, they somebody plugged in a machine. Once at one time somebody plugged in a machine at a, you know, a watersports dealership, you know, jet skis all kinds of, they're like, Oh, this machine what says, you know, it's a testing machine, they plugged it in. It was an old machine, heated up overnight, for the whole place that aground.

20:28

I'm sorry, I'm not laughing at them. I'm laughing. Wow, that is a horrible.

20:35

And the funny thing is the seller won because the seller was selling their business holding paper, the whole thing. That didn't work, the insurance company paid them all cash. They won, we lost buyer loses, you know. So you know, there's a million stories like that out there in the world and a million things that can happen. And at any one juncture of a business deal, it can go bad. And so that's what we're here to do. We're here to stand alongside of you. I just got off in our conference call this morning is a very complicated business landmark business here in in Fort Lauderdale. And, you know, it's not that it's going sideways. But you know, buyer seller trying to work, it's it's something that needs to be renovated. There's insurance companies, there's contractors, there's lawyers, there's bankers, and it, people are starting to nip at each other and it's getting a little frayed. And you know, we're just trying to keep everybody happy getting

21:33

a little chippy. Yeah, it's getting a little chippy. Yeah, we just it's true. I mean, it's, it happens all the time. I can I can imagine. So, one last question. How long does that sort of typically take? So I'm a buyer and a seller, I'm a seller, I come to you looking for a buyer, you do what you need to do. From that point on? How long does it sort of

22:00

typically take average is nine months for small business as the larger businesses are about a year? You know, it's a multi million dollar deal. It's going to be a good year, you know, as some people have come to us, it's like, well, we're worried about capital gains taxes going up next year. And I'm, we're, for the most part, we're like, Yeah, well, that's too late. You're probably not going to be able to get a deal done before the end of the year. Wow. Yeah. If you really gave it away, and you're really aggressive.

22:32

Yeah, yeah. Well, that's a conversation to have. I mean, it might might make sense. Your team would probably say, Okay, if it did this, if you put the numbers in front of people, right, right. Sounds like a real deal here. And I I would imagine don't sell your business without a company like Transworld. How about that? You can use that. Go right ahead.

22:55

I appreciate that. Yes, I you know, listen, I believe in the business brokerage industry. I've been the chairman of our association. We have a lot of great people in the industry. It's very unknown. And there's a lot of people that provide a lot of value.

23:08

Unknown. Give me a break. But if he's got a you got to him. I mean, he's got a great stat card out there. Got a team of people on this header. Andy, kick netta Did I say that right?

23:23

Yeah. Perfect. Nice Irish name. Yes, it is. So impossible. Know, how a typical could have been?

23:32

I mean, come on, man. That's, anyway, reach out to him. Absolutely. Excellent conversation, and he loved it. So how do people get ahold of you? That's why we say best way.

23:47

Just shoot me an email AC t world. It's pretty easy. Wow. I don't bring that agneta name in it. So you have to figure out how to spell it. It's just AC at t world.

23:58

Yeah, very nice. Okay, listeners, you're gonna have all that contact information out on industrial talk comm you know that. And anything else? He's got some podcasts out there. I got it all. I got it on his his form that he filled out. He's got a YouTube channel. When I say he, probably your company has. So yeah, I

24:16

think I have a personal one too. Right. There might even be one of me playing guitar out there. So

24:20

yeah, he listeners he also noticed the youth behind me because he comes from a long, long line of uke manufacturers. I don't know family.

24:31

Have you got a villa out there? It could be worth the I've seen going for four or 500 bucks now really, things that

24:38

I'm looking at if you're out on the pier out on the video right there to his left shoulder. There is a huge right there. It's a sort of a red and green thing. No, that's the book the other day. Yeah, that's a toy thing. Oh, nevermind. Just regard that last conversation. Just delete it. It's all good. Eddie, thank you very much for joining the industrial talk podcast. Thank you, Scott. You were wondering Ah, big fan. Thank you. Did you hear that listeners? He's a big fan. My skin is tingling. All right, do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

25:23

All right. You know, his name is Andy Cagnetta, CEO of Transworld. And I tell you, if you're in the marketplace, you gotta gotta Connect. You got to have your, your team in place to be able to help you negotiate the best price for your business because you put a lot of sweat equity into that business. And you're looking to do something else in the future. Boom. Talk to Andy team Transworld will help you up big time. Alright, again, it does real talk to Dotto. It is a community it's a community that celebrates you industrial heroes. We recognize the necessity to train we recognize the necessity to collaborate and we recognize the necessity to innovate. But we want to do it in a way that's not boring. How's that? We want industrial entertainment. We want to be able to highlight a lot of great stuff. Look forward to it, you will get a notification All right, people will be brave daring greatly. Alright. hang out with people who are bold, brave and daring greatly change the world. You are changing the world. We're going to have another great conversation right around the corner so do not go away.

The post Andy Cagnetta, Transworld appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Spencer Brooks, Founder and Principal of Brooks Digital about “Website redesigns don't have to be complicated, frustrating or messy – Welcome to Agile Website Redesign”.  Get the answers to your “Agile Website Redesign” questions along with Spencer's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SPENCER BROOKS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/spencerbrooks/

Company LinkedIn: https://www.linkedin.com/company/brooks-digital/

Twitter:  https://twitter.com/spencerbrooks

Company Website: Brooks Digital | Web Design & Development Agency for Health Nonprofits

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

website, spencer, industrial, templates, agile, people, listeners, scott, business, prioritize, quadrant, brooks, build, wix, incremental approach, work, platforms, content, industry, big

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go, Hey there, welcome to industrial talk, where we celebrate industrial heroes such as yourself, you are bold, you're brave, you dare greatly you solve problems, you're changing lives, and you're changing the world. As we speak this very moment. That's why we celebrate you on this podcast, we have a gentleman by the name of Spencer Brooks. And we're going to be talking a little bit about nimble, nimble or agile website redesign. And I think right now, that is a great topic to have. So let's get our car rack in.

00:59

So we're going through a homepage redesign as we speak. And that just begs the question of what you want to try to do, what do you want to go with your website? How do you want to engage individuals on the website? What do you want to do? And I mean, those are great questions to ask. And especially in this sort of post, new world that we live in, I think it's a great, great opportunity to be able to just ask specific questions. Now.

01:28

With that said, with that said,

01:33

I am going to talk a little bit and if you're out there on the video, if you just listen to the podcast, you listen to podcasts, that's fine. Picture, picture, what I've got an engagement quadrant, because I'm going to ask these questions. And this is what you have to start thinking about.

01:51

When you start developing content, and we've been doing that for the past, whatever contents everything right, you get it out there, you get that attention, you want to be able to engage people, and you want to be able to get their feedback, and you want to hopefully open up doors for opportunities. Now. I've put together this engagement quadrant and what it just does. So you have four areas quadrant, right? And to the right and to the top. The top is great content, right? So at the top great content, what is that it solves problems? It answers questions, right? It's short, it is relevant to today's challenges. To the right of that our max entertainment. Is it humanized? Is it fun. So if you combine something with great content that is also entertaining, then you have a greater opportunity to engage, right? It just makes sense. It's but but if you look at the quadrant to the left, if you have sort of a sort of a lazy type of entertainment, it's boring. sameness, doesn't set itself apart. And the poor content is like, hey, it's all about us. It's an infomercial, you're not helping anybody, you're not trying to solve problems, you're just saying, hey, it's us, then your engagement, the opportunity to engage the time that people are engaged on your content, right? is limited. If any, right? I'll be the first to admit, if I see something that is boring in the same and it's like an infomercial, I'm zipping right by, and I'm sure a lot of other people are doing the same. But if I see content that is truly relevant to today, solving problems, that is human and entertaining, then me my time to be able to learn increases. And within that's the bottom line, we want to help people learn because we're all about that education, collaboration and innovation. And you can't do that without that education and learning. So if you're out there on the video, you see the little quadrants, you see it if you're out there on podcast, you sort of get the picture but I'll have it at industrial talk comm you just sort of download it. Every time you create that particular you know your your content, think about those components. And I and and really, it'll improve now. Let's get on with the interview. So we're going through a industry, industrial talk to Dotto is happening. And we want to make it easier for you to get information, we want to make sure that it's easy for you to get it and it's entertaining, so that you consume it and that you know what are better and we're highlighting the best within industry. And we're able to do that because we're going through another redesign. It's and

04:51

with, with this one agile website redesign and what Spencer brings to the table is a really nice approach to be able to do

05:00

It's not overwhelming. It's not. It's not, you know, a big job. It's just an incremental approach to be able to

05:10

change and give you a little bit of fresh perspective on your website. Because sometimes we just get a little old we get a little lacks and right now is not the time. All right. He is the founder and CEO of Brooks digital. He brings a lot of street cred when it comes to this particular topic. We've got a lot of information out there and we're going to be talking about agile

05:34

redesign of your website. So enjoy. Spencer, welcome to the industrial talk podcast. Thank you very much for finding time in your busy schedule, schedule. And to join the wonderful, absolutely wonderful listeners of industrial talk. How you doing? Hey, Scott, I'm doing awesome today. Thank you for having me. I'm excited to share what I can with the listeners. I like it. I like your setup. You got I mean, you really sound good.

06:01

Thank you. Right That's that's always what I want to hear. You do? broadcast voice? I tried man you write on it. You got your your windsock you got everything happening. There you your five by five. All right, for the listeners out there. Spencer, give us a little background on who you are. Sure, yeah, well, I run a company called Brooks digital. We're a digital agency. So we build websites, mainly for nonprofits who focus on a particular disease or disorder like diabetes, cancer, things like that. And we do that by taking a particular approach an agile approach to doing that, which sort of prioritizes responding to change, and adapting to, especially in the healthcare industry, and things like that things change very rapidly. So we want to take an approach with online, the website and digital presence that can adapt to that changing environment. So that's, that's what we specialize in. Alright, listeners, you're saying to yourself, Scott, how come you have this gent on the industrial talk podcast, because you need to hear about agile websites, you have to understand that your website is well questionable. And there is a way of being able to take that questionable website and put it into a way that can definitely be an asset to your business. Because that's what's real important. You're in it. Don't come to me and say, Scott, that's not important. It is important. I'm just here to tell you. And when Spencer connected with me about agile website redesign, I just said, yeah, that's important. And industry needs to hear about it. Who I'm worn out by yelling at everybody. That's if they really care. No, you do you need to care. So let's, let's define a little bit about what agile website, what does that mean? What are we doing? Yeah, that's a good, it's a good question, Scott. So with that, I mean, without giving the entire history lesson, no one needs to take notes here. Right. But the idea with with agile website redesign is maybe back, I don't know, 20 years ago, there's a group of software developers and they noticed a problem that they would take years to develop some sort of digital product. And by the time all those years had passed, the product that they had developed, the piece of software was no longer relevant anymore, because the problem had changed. Or the industry had changed. And they said, you know, this isn't working, we can't, we can't spend 235 years trying to figure out and build something, and then launch it. And our assumptions are totally off. So the idea with agile came about because they said, and it's true with website development, with software development with product development, they said, We need a way to build something that's rather complicated in a way that we can actually change and adapt that on the fly to the market conditions to even our own knowledge about what it is that we need, and and adapt that so we can track a moving target. So that's in a nutshell, what agile is about is about prioritizing change and responsiveness during the process of developing a website, either. So just putting a pin in the ground. Yeah, so here I am. I'm an industrial guy. And I've got a company. And we've been in business for many years. And I've got that unfortunate problem called legacy thinking. And this is how we always do it. And this is what

09:33

the what I've seen in this pandemic is, of course, a situation where it would have been great to have a great website at this particular time to be able to facilitate hopefully some commerce or whatever it might be, is if I have a website and I'm My mind is like, I'm about 10 years behind.

09:51

Can you take us through a sort of a step by step approach to what that might look like? Her? Yeah. So if you're if you're already

10:00

behind the ball a little bit right now, I mean, first year, your, your sense of you said a little bit. I'm saying that there's a lot of people behind the ball quite a bit. All right. Yeah. So okay, so you're way behind the ball and you know, you're waiting on the ball. Don't stop pedal this right. Okay, there you go. Yeah, that's right. Okay, I'll be straight here. So yeah, I think the first thing that you need to realize is, number one, you don't have to do this whole thing at once you might have a big you might have, it could be a big project to think about, it could it's frankly, it's overwhelming to think about this, you could go Oh, man, like, I don't even want to open that can of worms and you shove it, you know, in a folder somewhere that you don't open for a year. Just remember, you don't have to do all this at once. The great thing about a website is that you're not it's it's not like you're constructing a building that you can't, it's very difficult to change this, you can, you can change your website every day or every second, it's it's flexible, it's malleable. And so you can launch a first version of it. And it doesn't have to be a complicated first version. And the next day, the next week, the next month, you can go and add something else to it. So if you're in that position, just First of all, no, you don't have to, you don't have to do it all at once. So once you commit to that mindset of saying, I don't have to launch the ultimate version of whatever I want my website to be right up front. And you can just focus on prioritizing your most the most important things that that the website should do for your business. And then after you launch it, then you can just work your way down the list and continue to add stuff and add more features that might be important or respond to changing market conditions and things like that. So I like that incremental approach. And it's sort of it really I mean,

11:52

it can be done. And I think that, from my perspective, listening to what you had to say, because I'm going through a redesign with my particular website, and of course, I'm sitting there going, well, it's got to be all or nothing. But you've just changed my view, I could get it. I get it to a warm and fuzzy position and boom, and then I could continue to add to it, I would imagine, correct me if I'm wrong.

12:13

Strategically, you don't want to put yourself in a bind. So it's sort of incrementally you can just keep on adding, I like that. Absolutely. The thing about websites is it can be surprisingly complex. Once you actually get into the details, it seems like Oh, sure. It's simple. I want a homepage, right. And then you realize that every single thing that's on that homepage, you've got to decide how it's going to be displayed and how it's going to be managed on the back end and all the rules about it. And you just spiral into a black hole. And so in that complexity, just mushrooms, the more stuff you add. So the real the key to taming the madness there is to to get very disciplined about chopping out all the things that you say, you know what we're going to deal with that later, and prioritize in a small bucket of things. And knowing that by saying no, right now, it's not like you're saying no, forever, you're just saying you're saying yes to that later on. And that's a big deal, because you can get totally overwhelmed. That is huge. I'm just telling you, that's a that's a great way of approaching the situation. So when when you're in a when you're you're engaged, Spencer, and when you're engaged, how do you? Do you have that conversation with clients and saying, okay, there's your, here's your existing website, or we need a website, let's just say we're doing with an existing website, you look at it, and then you start to have that conversation correct with your clients? Absolutely. Yeah. And so usually, there's some combination of my existing website is terrible, and it doesn't work, it's broken, it looks bad. All these things, usually, it's a combination of things that need to be fixed. And then also some aspirational things like, you know, I want to I want to add all these, these new features to help you support my business and to help to help grow it. And so it's this hodgepodge big melting pot of all these different things. And so I think, honestly, the first step is, in order to prioritize, you got to know what your priorities are. And so sitting down and saying, All right, like, what's if your website had a job description, if it was a person that was employed, 24, seven that never ate, and that never slept? And it just worked for you? And what is the job description of that website? What is it supposed to do? What are the most important

14:32

responsibilities and functions, and then that I think it helps clarify the key outcomes that the website should be delivering on and then you can use those outcomes and that way of thinking to start structuring and making priority calls about what should be included in the website for the first version. And so you have to develop a framework around which to prioritize before you can start making those decisions. Okay, a couple of things, listeners.

15:00

Keep note of it could be done incrementally. So don't come to me and say, Scott, I've got a website, but I can't do it. Don't come to me. It can be done incrementally think through that. The other one I really like, is job description for your website. That to me is an interesting, I like that. I like the incremental approach. I like that job subscription. That to me brings it down to the level that I can understand. I don't have to sit there at chirp tech talk. I can say, No, I want my website to do this. That's the job description. I like it. Why for industrial? The listeners hear of industrial talk, why is it important to have a good website?

15:39

I think if you go just go out anywhere, right? Scott, if you go out here in line at Starbucks, look around at all of the people in line at Starbucks, you know it or outside and take a guess at what they're looking at their heads, their heads, yeah. And they're looking at a screen, they're looking at a screen. And so I think from a marketing perspective, it's very important to just even culturally pay attention to where people are paying attention, and they're all paying attention to their screens. I think the I don't have a hard stat on this, the average person is spending hours a day on their iPhone, it's like multiple hours, literally. Yeah. And if you look at your own phone, you know, you can enable screen time on your on your iPhone, if you have one. Just look at how much time you spend staring at a screen. And you want to be where people are directing their attention. And so that's the I think one of the the biggest compelling reasons why you need a good website is because frankly, people are spending hours a day in front of their screen for and to simplify it. What is a good website? What is what's, how do you? Like? You know, I've been on our websites, and I'm not sure if it's good or bad. I don't even know if mine is good or bad. What what what drives a good website? Yeah, that's I mean, that is a key question. I think, first and foremost, a good website is going to, it's going to generate a couple of key outcomes. First of all, it's going to generate awareness for for your organization. So it's going to get eyeballs on you. So people are going to come and visit it, I think that's the first function of a good website is that it's delivering people to it. And then it is converting them at some to some kind of further engagement with you. So that could be signing up for an email list. It could be filling out a contact form or some sort of interest, like I want to have a sales conversation, and things like that. And then it's providing the resources that facilitate that process. So if you want to get someone's attention, and you want them to reach out, you know about working with you, then you that website needs to have the right information to address common concerns, you address objections and to deliver a person to you that, that as a lot of that information already answered, so it makes your job easier. So I think a website really has to facilitate that process of taking a stranger, getting them to understand that your organization exists to get familiar with you, and get common questions and objections answered, and then ultimately have them take whatever action it is that you want them to take after they view the website. And so I think if you look at your website through that lens, and some of the actions and the details are going to be different, obviously. But if you look at it through that framework, I think that's what a good website does. He Yeah, it's interesting, it

18:41

I'm just telling you right now, I do judge a book by its cover, if I go out to website and I find that that website is just not

18:49

not appealing to my eyes. What is I, I'm, I'm shallow, I'm moving on, I'm moving on to the next thing. And and I'm trying to find a website, a portal, a place where I can find information and not be offended. Meaning, you know, the colors are good. Again, a good user feel with this. And it's like, yeah, that's cool stuff. I'm more apt to say yeah, give me some information if that website

19:18

looks and feels and flows. Right now. I think that's a it's a good point, Scott in that design. It simply removes a barrier, right? It's not a good design is not going to make a customer necessarily because I'm sure you've gone to websites that look beautiful, but you have no idea. It's the information there's not good you're like what do you do? I don't understand. Right? Right. But a good design is going to remove as you set out that barrier Scott of credibility. So someone comes and looks at the site and makes that subconscious judgment call. This is I'm going to stick around this is pleasing to my eye don't feel like this looks like it was designed by someone's nephew. And I'm not sure about it. You

20:00

And then that person can get into the information. But all that being said, is that, frankly, I think you can, if you're, if your website looks like doodoo, but it delivers a ton of customers, it's probably a good website, although most websites also looks really great. So I think the design just removes a barrier. And it does. I, you know, it's funny, I've gone to websites that do provide a lot of good content, and they do drive and it's like, but it doesn't look good. And it's like, okay, and I'm sitting there with this bad attitude, but I'm getting the information I want. But I'm not fond of this particular website.

20:40

You know, it's, it's a love hate type of thing. Now,

20:45

there are templates out there, there are templates that are out there that you can sit there, you don't have to be.

20:52

You don't have to understand the color palettes and everything, which I would just my head would explode, my ears would bleed, whatever. But there are templates out there that can be leveraged and expanded upon, right? Absolutely. There are tons of templates. And in fact, probably the larger problem is just how do you choose which ones do you use? And but I think that's a great, a great space to start with, is just literally like, I mean, you could go to any what Squarespace, Wix even if you want to do like with a WordPress site, there are some templates there. And you can just get up and going and they provide a lot of great structure. So I don't think it's a it's certainly not a matter of the the tools not being there. It just kind of depends on how quickly you want to get going and how complicated you want things to get. See, you mentioned a couple of things. First off, I like the fact that you can look at these templates, they're out there. And I I find it stimulates

21:49

proper business thinking it's like, yeah, that that feels right. That's what I'm trying to do. And you don't have to sit there from a blank slate saying, oh, oh, what do I do? Is the color red decent. Now you can see it in these templates. And it's always a beautiful thing to be able to do that. You mentioned Wix, Squarespace WordPress. Can you explain a little bit about that? Yeah, of course. So there are tons of different website platforms. And frankly, they're all just different types of tools for different needs. And some tools are, are more complex than others. But something like where Squarespace or I was gonna say, where where spacing slicks,

22:34

you can do that a product, somebody probably heard it and said, I need to do that. Another web platform. Yeah, that's Yeah, that's gonna be I'm gonna I'm gonna launch squeaks. That's my new. My new business idea. I think legally, I'm fine. I'm fine with that.

22:50

Right. But yeah, those are those are website platforms that are you just build it yourself. So it's literally you, you will sign up. And they have provided templates. And you don't need to know how to code you just drag and drop, but in your content. And they have some pretty full featured, full featured features, I guess, where you can do blogs, you can have contact forms, you can portfolios of different kinds of work and contact, contact form. Maybe I already said that, but there's just lots of different stuff. So there's that. And that's probably the easiest to do. The downside of that is once your website gets to a certain size, and when I say size, I mean mostly complexity in terms of what it's providing, then it tends to not be as customizable because you are locked into what those platforms provide from a functionality perspective, which is great when you're starting because you don't have to, you don't have to decide every little detail, you just go. But once you get to sort of a next tier of website, you get into platforms, like WordPress, or Drupal is another one. And those tend to be kind of like a Lego kits in a way where they provide you these different components that you can structure and customize. So instead of maybe like, something like Wix would be, you know, you would you would just get a buy something off the shelf, plunk it down, versus getting the Lego kit where you sit down and you really decide how do I want to assemble this and build this and customize it and I can take it apart and assemble it in a different way to suit suit different needs. And it takes a bit more time to set it up that way. But the result is you do get something that is more customized to your particular business. And it would seem to be scalable to Yeah, exactly. It earliest. I had some issues with some other other platforms. And and I realized that I couldn't scale and then I went to my website is WordPress. And then I got all these little things.

25:00

logins. And then I could sit there and I could play around with it. And they, they, it was just like, I like the Lego analogy. Yeah, it's just like, there'll be a built in such as Oh, okay. Great. Cool. And, and.

25:12

But

25:14

I think that

25:17

there is a, for me, this is just me speaking listeners, I didn't realize the level of functionality that can exist within a website that is truly valuable to your business. So, like truly valuable. I,

25:34

I mean, people can connect with me on my website. It's like, it's just, it's a beautiful thing. I'm just telling you, what are the roadblocks?

25:44

I think when you're talking about agile and things like this, where you're taking this the the more of an iterative mindset, right? It's it's cycles is quite honestly, there is most stakeholders within your organization, it's might be other executives, it could be managers board, but whatever. They're not going to intuitively think that way. And so if you are, if you've listened to this, and you said, you know, what, I'm savvy, I've got this, this is the way to do it. There is there's probably some other people involved in that decision that are gonna say, well, do we have a Are we going to build all this at once I want it strict, you know, it needs to be all scoped in entirely upfront. And they're going to want to do it the good old fashioned way, which is to build a big honkin website with all the bells and whistles. And, and, and there's going to be some there, there might be some conflict there. So I think really, the biggest roadblock is conceptually just getting everyone on board and bought into the process that you don't have to do it all at once. Break that mindset. No, I'm telling you, man, that is an aha moment for me. I like that. I like it a lot. And I think that

26:56

it's a great way of moving forward, creating a new website be agile, again, I guarantee you, you can benefit from a new website. It changes your perspective. Now we're gonna have to wrap this up. Spencer, how do people get ahold of you?

27:15

A couple ways. First of all, you can go to the Brooks digital website. It's just Brooks dot digital. It's not calm. It's one of the fancy ones. Wow. Yeah. So there you go. You can also send me an email Spencer at Brooks dot digital. Feel free to connect with me there as well. Like that. Again, it does. We'll talk we'll have all of the contact information for Spencer big time. I like that dotdigital that's new. Yeah, it's pretty cool, right? Like you get you don't have to fight with all the other dot coms. You just say oh, no, whatever. I don't. I can just do dot digital or dot. There's tons of

27:51

Yeah, there are tons. Alright, listeners. That is Spencer, thank you very much for joining the industrial talk podcast Spencer. You're pretty welcome, Scott. It's my pleasure. Excellent. Again, listeners do not go away. We're gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

28:15

All right, his name is Spencer, Brooks, Brooks digital, is the company. Let's just be real here. Look at your website, see if there's ways to be able to improve it, and improve the experience of the clients that you serve as well as the future clients. Think about that. You can approach it from an agile perspective. It's all doable, and especially today, make it happen. We've got three events. I'm going to tell you just go out to industrial talk. COMM one is the IoT solutions World Congress brought to you by industrial internet consortium and fair Barcelona. And then we have the manufacturing and Technology Conference that's coming up in November. And it's out there on industrial talk.com. And we're going to put together a mastermind in utility. big topic, big conversation. All right, be bold, be brave, daring greatly. and hang out with people who are bold, brave and daring greatly, and you're going to change the world. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. So stay tuned.

The post Mr. Spencer Brooks with Brooks Digital talks about Agile Website Redesign appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Julian Seume, Chief Marketing Officer at Wiferion about “Wireless Charging and Increasing your E-Vehicles Availability by up to 30%”. Get the answers to your “Innovative Charging Solutions” questions along with Julian's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Julian and the wonderful team at Wiferion on innovative industrial charging solutions – Bright Future by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JULIAN SEUME'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/julian-seume-424190125/

Company LinkedIn: https://www.linkedin.com/company/wiferion/

Company Website: https://www.wiferion.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

charging, julian, industrial, inductive, solution, vehicle, battery, technology, forklift, assets, inductive charging, company, scott, plug, people, talk, drive, fleet, listeners, cool

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast absolute, again, absolute honor that you have joined this particular platform that celebrates you, as I take my pin and I point to you on the video, you are an industry hero, you are bold, you are brave, you dare greatly your solve problems, you innovate, you're changing lives, and you're changing the world. celebration is what we do here on the industrial talk podcast. All right, in the hot seat, we have a gentleman by the name of Julian zoomy. And he's with a company called wiper Ron. And we're talking this is pretty cool. This is cool technology. This is cool innovation. We're talking wireless power, inductive charging for your E fleet. But it's not that it's how they design and how they are able to do that. You're gonna love this conversation. Let's get cracking. See, this is what's so cool, right? industry as a whole industry. We always talk about innovation. But here's a company, why phoron that's taken inductive charging, and just taking it to the next level that keeps your assets up and running your E assets up and running 30% up to 30% more, that's money in your pocket. That is value, baby. All right, before we get cracking with the interview, again, I want to be able to tell you a little bit about industrial talk 2.0. And it's a redesign. But we all you know, we you know, we do the podcast, you know, we do the videos, you know, we do the blogs, you know, we do all of the stuff, we host we do all of that stuff. But we are just sort of reconfiguring industrial talk so that you can find information and you can find it easily and you can collaborate, you can educate, and you're going to be able to find these individuals that you can innovate. Like why for Ron right here, you're saying to yourself, Scott, I need to be able to look at that solution. Boom, industrial talk.com has it for you reach out, boom, see, everything that you possibly can try to the team here at industrial talk really is trying to work at making it easy for you to get stuff done. Because we're all about that education. We're all about the collaboration. We're all about that innovation and working with companies that embrace those values and recognize in this new normal, this next normal, whatever this normal is that we can't do it all on our own. We've got to collaborate. We've got to find companies that saying, Yeah, yeah, I'll work with you. Let's get this stuff done. That's what we're looking for. That's what we have out on industrial talk. Because it's just going to have to be that way going forward. It's it's, it's an exciting time. Don't get me wrong, I love it. But I want to be able to find people who want to get stuff done. Alright, let's get a kurakin. Wiferion, is the company so let me look at his. This is Julian Seume. You're gonna say Scott, it's not spelled with a Z. It's not it's s e u m e Julian's first name, Ron is w i f e r i o n. And you can go out to Julian's LinkedIn stack card. Impressive, as always, like everybody else. And being the chief marketing officer, he brings the pepper in this particular conversation and pretty bad. I just once again, just as I look at the other screen, once again, the innovation, the technology, then what companies like wife Ron are doing is just spectacular. I don't know, man, do you get chills up and down your spine? I do. And if I had hair I share my hair with tingle in my head would tingle but I don't and so it doesn't. But anyway, wife run wireless charging systems. And in the video, if you look out at the video, you'll see just these, like these little plates, he's holding it. And these plates are just powerful solutions for your E, your, your E fleet, your your, and it just starts there, man, you start pulling on that thread of the solutions that can be provided. And it's never ever ending. It is just God. It's an exciting time. All right. You don't want to hear me continue to Yammer on remember, industrial talk. 2.0 Be on the lookout for that one. All right, here is Julian Seume. Julian, welcome to the industrial talk podcast. How are you doing today?

04:50

I'm awesome. Thank you, Scott. How you doing?

04:53

We'll see. See listeners. He's got a lot of pepper in him. That's what I like about him. Julian, a lot of In fact, that's his last name, pepper. Seume. Did I get that right?

05:06

You got a perfect but today let's let's keep it

05:09

easy because I'm sitting there going, quote quote quote unquote that doesn't. And listeners you're gonna say I want to be able to spell his name correctly, it'll all be out there on industrial talk.com Don't worry about the pronunciation. That's my problem, not yours, but you do need to reach out to this gem because he's got a mad stat card out there. And I love what we're going to be talking about the the tech, which is really cool. And then the company is why fire on and that's again, don't worry about it my responsibility. It'll be out on industrial talk calm. Alright, Julian, for the listeners out there. Give us a little background of where you come from why you're such an incredible professional, then we're going to go into this particular topic that I think I'm pretty, pretty excited about.

06:01

Yeah, awesome. Let's do so my name is Julian, and that's keep it away. I'm working at a company in Germany, where we coming from, it's called Wiferion. But Wiferion is also fine. And what we're doing is what we do is actually we do call inductive charging pads for making energy transfer over the air without any contacts and not thinking about your your electrical toothbrush, or your your smartphone. We talking about big industrial robots, agvs cars that move themselves that are driven by batteries. And we would like with the solution we would like to discuss today. We want to make it easier to get energy and power into your batteries without any contact

06:42

with Julian that that has that been done before in the past?

06:46

I mean, the honestly, the technology was developed by Nikola Tesla, maybe some people know from the computer game, I think common and conquer where you have those Tesla power stuff. Yeah. So basically, it's 160 something years old, right. But let's say to have pushed into such a small footprint with that high efficiency. It was not done in the last couple of years in depth, high efficiency and power when we do so. But everybody knows. Maybe we get a very little hint that the smartphone stuff used nowadays. Yeah,

07:20

almost no one is plugging anymore. Everything comes you put it on a little desk, you put it into your car, and there's a little mat in there, which says inductive charging. I'm charging your phone now. And basically that's what we do, but with much more power for other vehicles.

07:37

Yeah, this inductive, by the way, apparently, I'm one that does not use inductive charging for my cell phone. I still plug it in, I still run around trying to find that plug.

07:49

But one question. Are you brushing your teeth with an electrical toothbrush?

07:54

Yeah, but it's it's driven by a battery.

07:58

Okay. Okay.

08:01

Try Julian, I'm trying to leverage the inductive technology. But the funny thing about that cell phone. And I'm sure some of the listeners out there can can embrace this, when that little plug gets bad. And you try to just sort of extend the life of it. And then you sit there and you'd sort of stay. I'm looking forward to the inductive solution.

08:24

Wow. And that's actually it's the same issue. If you're running a forklift or something that needs to be plucked after the shift. Just imagine you are the work of the next shift. And the stupid guy from before it didn't pluck the correctly come down with shit. My equipment is not ready. So I got to go to the manager and say, I'm sorry, can't work. The equipment isn't ready. So that's basically some of the things we're going to talk today. And that's what how we want to solve issues about plugging in cables, or, yeah, things like that. So.

08:56

So we're talking about inductive in general, macro, high level inductive charging. And we're talking about the technology to be able to do that in an industrial setting. forklifts, other other large equipment within a manufacturing floor, let's just sort of lay that out, and, and keeping the assets charged in a way that they're productive. And so the overall, what was the overall thinking behind the company and why this is so important.

09:29

Yeah. So we looked at what happens in the industry and actually the industry is removed from its revolutionizing. It's basically everything is moving now it's going to be flexible. There's robots and ATVs and industrial trucks moving from gasoline into electric. So we saw there's a huge benefit, because at the moment the standard technologies that are charging those electric vehicles, they are either on a cable, which is quite strange if you think about an autonomous truck or an autonomous VIERA this completely alone and can drive me crazy, amazing, intelligent, smart things. But then in the evening needs to drive somewhere where a guy goes and plugs a cable. I mean, that's, that's not what we really think it's a complete solution. So we thought about what can we do with the technology available? And we found four very smart guys were actually researching on a PhD level, how can we make those kinds of inductive charger very efficient. And in the end, we basically came up with a little plate that is just 10 by 10 inches. Just keep holding that up.

10:33

If you're looking at on the video, this is this is it looks cool, right? Got a great smile, but it looks cool. So don't get distracted by the smile. And that's all it is.

10:44

That's basically what what do you put on in the in the ground or on the ground or on the wall of your manufacturing location. And then you have a similar plate on the vehicle. And basically, the only thing is having the two, the two plates not kissing each other, but getting very close to each other. And then immediately starting communicating and transferring energy without any additional help from from a guy or from software. So that's all full automatic. And the cool thing is there's no context in between. So there's no wear and tear, there's no cables to be plugged in, just the two plays need to get close to each other communication, hey, I'm a vehicle I need energy. And then we generate a magnetic field. And the magnetic field basically charges, vice versa, then the battery in the vehicle.

11:29

So I'm a human being. I make, hopefully, dumb decisions. It's not my fault. It's just my species. So I sit there and I say, that's pretty cool. I get it to content, you know, I can get real close. How do you? How does your company prevent me from getting too close? Or too far away? And I, I optimize that distance so that I'm optimizing the charging, and I'm not banging into it, or I'm not that far away. How does that happen?

12:05

Yeah, I mean, there's it's quite simple. First of all, the guys who are driving forklifts, if it's a manual driven forklift, there's super good and driving forklifts, they can actually I think they can drive less than an inch if they want, because, you know, they were really amazing in the in the warehouse in the in the manufacturing supply chain. But honestly, the best case where this latest stuff is really amazing is at the autonomous driving. So if you have autonomous driving fleet AGV, that is actually the smart component in the process, that it has scanners and and never then navigation technology, which makes it easy. And we have quite a big, let's say chance of being not in a perfect distance. And that's our experience, no problem at all, it's even a much easier, because compared to other solutions where you have, for example, one of the competition solution, which is on the market is a contact charger, which is it's available since I think the 1980s or 75, or something. So it's it's good, it's traditional, it works. But you have to be exactly on place, you have to push, you have to hit perfect. And if you do, if you are a manual driver, sometimes an interest too much, or even the technology of of the scanning and the navigation software of the self driving ATVs they need to be very precise. In our case, there's like inches left the right enough space, we don't need to be 100% accurate, just close to it. And then we will the thing will do the thing.

13:35

Seeing that that's pretty good. So your your inductive solution allows for the human very ability and be able to achieve the objective that is necessary to charge that be keep that asset moving and doing what it needs to do to be productive. Now, it's an interesting stat that I have here. It is fleet availability of your industrial II vehicles v e by up to 30%. So your solution keeps that asset delivering its benefit up to 30%. Is that correct?

14:13

I mean, that's that's correct. Then of course, that's that's a marketing talk, but it's a real marketing talk because it's reality. So what what we do have that and that's the difference to other solutions in the past but you had mentioned you have your forklift, you have your forklift driver and he runs a full shift and after 678 hours the battery is empty which is fully fine. Yeah, those two t goes to a charging spot maybe drives whatever 500 meters, stops there gets the battery into the park says goodbye. And the forklift is basically staying there for four or five hours to be fully recharged again. What we do is we basically because that so easily to be implemented the grounds on the floor and on actually on locations where the fork driver is stopping anyway, and there's no petitioner let's say job to be Done with a cable in, let's imagine he has a five minute single break, or you need to go for the restaurant or he has a break for the cafeteria for 30 minutes. No one nowadays drives to forklift 500 meters to the charging location proccing, the charger cable for maybe 20 minutes of breaks? Yeah, go back to the cafeteria. And so what we basically want to do is we're going to implement the charging in the process where he anyway stops, if he stops for unloading the dock. And there's a certain stopping time because the truck is changing, then he has five minutes of standing time, or maybe only two. And as it's fully automatic, and there is no trick, chances are, there's no wear and tear and things like that. It's basically done automatic that the driver doesn't have to think about charging.

15:51

And you know, that's huge. Julian as the listeners, I want to make sure that that point is sort of crystallized. And it's just the charging, the function of charging of your assets is just a part of the process. And so if I go to station a, there could be a charging station there. And I just pull up, take care of whatever, it might take me a minute, but I've got a minute of charging that's taking place. And then I pull out and I go to station B same sort of deal. But it's embedded into the process. And so I don't have to make a conscious decision to go eat lunch, but drive the forklift or other asset over to this one charging station, stick it in, and then walk back over there. Brilliant. Scott,

16:41

you got and that's exactly what we'd like to do. And just imagine in the manufacturing area where you have no self driving agvs or in a house where you where you anyway have to go to load something which takes 30 seconds, maybe a minute. Or if you're in a production circle and your your production let's let's let's assume your yawn yawn yawn automaker. And nowadays the the body of the of the cars has not been like Ford and 100 years ago, put it on the beginning of the band. And then it walked through. Nowadays we go from station to station and the things are going on an ATV. So that means maybe there's like 50 stations they go through and there's automatic robots and manpower who was working on the on the car. And just imagine every time you drive two minutes to Next station, then you have a one minute working time when robots are going on and, and doing stuff on the car. That's the time where you easily change because it's just in the ground if you want or on the on the ground. Just don't think about

17:39

now I'm telling you. That's that's actually that's a cool solution. Great thinking over there. That is I love it. I love it. So the question that comes to mind? Yeah, yeah, good, good answer. Because the question that comes to mind is a couple of things. One, cool, I'm listening, I want to be able to do something like this. Can I do it in a small way? Big way? How do I begin the process of implementing?

18:09

Yeah, let's, let's be honest, it's it's basically, there's so many in 1000s of potentials to put it in. And we have to look, it should be also a good business case. And that means you basically started Look, I have a driving situation, I have electric a vehicle. And I'm running more than let's say two shifts, and I have constantly problems with power, power transfer their interior, broken, damaged cables. So what can I do, of course, we are targeting companies who make agvs, who make industrial trucks to make basically upgrade their their vehicle into a smarter vehicle, not only by sensors and systems, but also in the way of charging and energy supply. That's the one thing and of course, that's our first target two is to have a general improvement of the vehicles outside there. And that will bring the revenues for the end customer using those vehicles. On the other hand, if your industrial truck manufacturer, or for example, if you're using manufacturer trucks, we can basically swap your old lead acid battery and swap it into a new tray which has inductive charging with for example, lithium ion in there, which is a little bit better suited for let's say rapidly fast and quick and short charging circuits in terms of lifetime of the battery. And then make in retrofit, you're actually truck into a new very crazy state of the art inductive charging machine. So that's that's these are the two ways which we're trying to get into the market and where we think the product can have a huge benefit for the end customers. See,

19:41

here's here's the thinking it's like pretty cool. I can take old assets, battery asset, you know that that has to get plugged in, and I can retrofit it with your solution cool. And be able to create a charging station that sort of elevates And prolongs the value of that asset, because you just sort of updated it, I would imagine and correct me if I'm wrong. Now I'm able to collect real data on that asset as it moves around. And then I can be able to make tactical decisions on my manufacturing process, or where people are at, does it give me more data to look at to be able to be a better business?

20:26

Yes, Scott, good question is that we will do it, I think we do it. It sounds like it was not a predefined question. It was not actually,

20:35

it wasn't, it was just me.

20:38

So it's cool. It's got mister.

20:39

So

20:40

that's also the new technology without only transferring the magnetic field and therefore putting energy from one side into the battery. We also have a communication connection, basically. And we do communicate all the data from the battery system from the vehicle into the stationary site, which is plugged on the ground, and then into a cloud. So Meaning, if you have a smart management fleet management system, you can hook up to the cloud and basically get not only the information you have anyway, but getting detailed information about a battery, the life cycle, what's the status, and things like that. And one more thing, I think is very important, because we talked about the system does not be belong to one kind of technology in terms of battery, we charge 24 volt, 48 volt batteries, lead acid, lithium, lithium, the tinium doesn't matter what kind of battery and only have the same charging spot. Meaning even if you have different kind of vehicles running on your fleet or on a warehouse, everybody can use the same. And that's where the real game changer comes into the game. Just imagine a big guy like Amazon or whatever the sides, okay, I don't care what kind of vehicles are driving, I just want one investment for the charging. And everyone should need a similar charging spot on the other side. But that's let's say it's visionary. Maybe Amazon list is listening. Please call me we can make a good deal.

22:06

That's it.

22:09

All right, that's a shameless plug. But it's a good shameless plug. Because the technology's really cool. Okay. So what I see is one, this is an important if you're in whatever application or you're using these assets. And and and i think that it's important that you use these, you're going to have to come up with a, a strategy around that. And I think that this inductive solution is a cool future. You know, thinking into the strategy, it's important. It is a digital transformation journey, because you're going to be able to pull all that information, you're going to be able to make better decisions. I get it. Why do you have certain? What are the roadblocks? Why don't people just say, I get it? Let me push back on it.

23:01

Yeah, to be honest, em, as you ask, how long is that on the on the horizon, it's been there for many, many years in a different way. We call it next generation inductive charging, because everyone who has heard about it or use it or tried it out, they basically had a line charger, which is normally placed into the ground with a lot of infrastructure work. And yeah, I would say those system were available also since couple of years. The problem was, it's huge investment. And you cannot really drill into a leased warehouse where you have to know in 10 years, I have to return it to the owner. And I have to fix all the groundwork. So that was one of the topics where where we have limitations. So we come up, let's do it on a spot charger. Let's do that little 10 by 10 inch thing, if we can even put it just on the ground with some plastic mats, depending on the application. So you can easily move it away from one place to another if the warehouse design changes the layout. And the second thing is the second why why is the robot there, people need to understand it's not the old kind of inductive, the old kind of inductive charging was around 60% efficient, meaning if you have those those phone charges, which are like this size, they have a similar maybe 50% 60% efficient efficiency, which is okay for for five watt of charging of a phone. I don't care if I lose too much. But if you lose 1500 watts for 3000 watts, right. Huge, huge issue. So that was one of the biggest roadblocks and people need to understand there's something new in the market, which really works with 93% efficiency that's fully comparable to any other charging solution available on the market. See, and

24:36

I think that that's a great point. And because you're in the business and because this innovation just keeps on rolling forward, it only gets better. It's only just keeps on getting better and better and better because your focus your company and others are focused on delivering value delivering success. And that requires me to keep on innovating. And so you're already there. Throw away that dog on old tech uses New Tech.

25:11

Yeah, that's a cool thing. If you're a startup, which we been like five years now, and, you know, we can really concentrate on one thing, and we only riding that horse, and we have to ride it until it's dead, or we're going to make a unicorn out of it, you know, but let's, let's see, it looks like other companies are focusing on too many other things. If you have one really cool stuff, which we believe we have. And now as I said, in Europe, it's quite we're quite, let's say established with the category that we have most of the the systems in your running and we now entering us, that's also why we have to talk. We are at promo dx. So that's gonna be amazing. We really looking forward because that's gonna be a big game changer. I think also, yes. All right,

25:52

we're gonna have to wrap it up. This is what I've got out of this conversation listeners, outside of the fact that Julian and and the wonderful team at y Ferran or, anyway, right there, they're passionate about your success. It is a true innovative solution that's delivering value that you can deploy. Yes, there has to be a business case. And but they'll help you through that. And it it makes your assets more efficient. And it's, it's, I'm telling you right now, Julian, I'm sold. You had me at pi.

26:31

Okay, Scott, let me let me show you one. You can start charging a phone with it. But it's gonna be like very zip charts. It's gonna be you have to be careful. Don't keep it lower than maybe five seconds on the plate.

26:42

It goes way. Roast my thing.

26:48

Yeah.

26:50

Hey, are you active out there on LinkedIn?

26:53

Of course.

26:54

You will find me under my name was Julian dot Seume. And of course, we and also Wiferion w, I, f, r i o n. You will find us on LinkedIn. We're quite active there, hopefully. And as I said, we're going to entering us on promar Tx. We are one of the ovation award nominees in the finals of the coolest product in this year. So look out, I would really enjoy time with you explaining the idea and developing projects, if you like.

27:25

All right, right, efficient wireless power in this is an inductive solution.

27:31

And

27:33

it's pretty badass. I love it. Love it all. Very cool. Thank you very much, Julian. Now you're gonna say Scott, I got to get all that, you know, it's gonna be out there on industrial talk.com with his particular podcast, all the links and ability you need to reach out to him and this particular company find out more because it is important stuff. make you a success in the future. Alright, Julian, thank you very much.

27:57

Thank you, Scott. Stay charged and charge safe.

28:00

Bye. Bye. All right, listeners. That's a closing salutation. Stay tuned, we're gonna be right back. You're listening to the industrial talk Podcast Network.

28:19

Now, that was a great conversation. You got to admit that industry is so cool. And people within industry you heroes. You're just cool. Got a high cool factor. No doubt about that. All right. All the contact information of Julian swimming and wiper on, of course will be attached to his podcast at industrial talk.com. Don't miss out I guarantee that they want to talk. And I think that if you can see true bottom line value to your solutions into their solutions in your your business. Boom. We got to be about making our business succeed because we're about surviving, rebuild, and of course prospering in this new new world. And remember, write, be bold, be brave, dare greatly. Let's collaborate with people who are bold, brave, daring greatly. And I guarantee you're going to sit there and you're going to change the world. Because you're going to change the world through innovation, you're going to change the world because you're going to continue to educate industrial talk to Dotto, it's going to be out there. So there's no excuse, right? All right, we're gonna have another great interview right around the corner, as you always know. So be safe out there. And thank you very much for joining the industrial talk podcast.

The post Ms. Lydia DiLiello with Capital Pricing Consultants Talks about Optimal Pricing strategies for Success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dan Anderson, Manager at Life Cycle Engineering about “Real Strategies and Solutions for an Effective on-line training program”. Get the answers to your “Virtual Training” questions along with Dan's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Dan and the wonderful team at Life Cycle Engineering on upping your online virtual training platform game by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHARLI MATTHEWS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/danandersonlinkedinprofile/

Company LinkedIn: https://www.linkedin.com/company/life-cycle-engineering/

Company Website: https://www.lce.com/

Company Twitter: https://twitter.com/LCE_Today

Company Facebook: https://www.facebook.com/LifeCycleEngineering

Company YouTube: https://www.youtube.com/user/LifeCycleEngineering

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

The post Mr. Dan Anderson with Life Cycle Engineering Talks about Solution for Upping Your Online Training Game appeared first on Industrial Talk.

The post Mr. Jeff Frick with Menlo Creek Media is talking Digital Twin and Increasing Your Digital Footprint appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Jennifer Gremmert, Executive Director at Energy Outreach Colorado about “Energy with a heart. Keeping your neighbor, safe, warm and healthy”. Get the answers to your “How Can I Help” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at Energy Outreach Colorado by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JENNIFER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-gremmert-56801a6/

Company LinkedIn: https://www.linkedin.com/company/energy-outreach-colorado/

Company Website: https://www.energyoutreach.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, energy, jennifer, home, funding, community, colorado, programs, challenge, podcast, families, natural gas, organization, utility, big, collaborate, partners, talking, industrial, health

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. My name is Scott MacKenzie, and thank you very much for joining this platform. This platform this podcast celebrates you, the women and men of industry. You are bold. You are braver. You dare greatly you changing the world and you're changing lives. Why not? Why not celebrate you because you deserve it. I'm a big fan of yours, FYI. So if anybody says, I don't have any fans, they're lying. Because you have one right here. Scott MacKenzie? industrial talk podcast. Okay, we're gonna be starting a new series. Now, this series is interesting. And we're gonna kick it off, and we'll get some more information. And in the hot seat, her name is Jennifer Gremmert. Right. And she is the executive director at energy outreach Colorado. We're speaking about the heart and helping people. How can you complain against that? Come on, let's get rockin. She's a firecracker. A lot of fun. Cool. As cool can be. That's who Jennifer is. But before we get going, I mentioned it briefly in the, you know, quickly. Now, this is interesting. So there's a, there's a desire on this part in a number of really great people who have a desire to sort of make sense of all this. So there's sensemaking, right? Of all of this COVID stuff, what do we do? Now, on this particular podcast, you've heard me hammer on and on and on, about the necessity to rebuild or survive, rebuild and prosper, right? What do we do? What are the strategies? How do we make sense of that 2020 is behind us. 2021 is right ahead of us. And we need strategies, we need people to be able to provide insights on what we can do to survive, rebuild and prosper. We have to you have to we have to make this happen. Because we're all about and and this is how it started talking about collaboration, right? collaborate, we just can't do it on ourselves collaborate, innovate, because we got to think differently. We've got to, I mean, we just have to, not just from a technology perspective, but just more into the how do we relate? How do we communicate? How do we make people succeed? How do we solve problems. And then, of course, the big one, for me, the huge one, for me, the biggest one of the bunch, is educate, and that's where sense making comes into play. We have been through a challenging year, some more than others. Some are tough. I mean, you get you get the various degrees. But the reality is, nobody's going to sit there and say, I was sort of a normal year, it wasn't right. And so myself, cap logistics, and others have come up with this program that we're putting, trying to put a meat on the bones as we speak, we're going to drive a flag in this, you know, in the ground, but it is a way of being able to create real, real masterminds that have real insights to solve real problems that you and others can truly execute, not just from, from a business, but all the way up into the government level and downward and, you know, an extend out, how do we help people succeed? How do we help people

04:01

survive? Right? What are the strategies and tactics in it, because I've been talking about collaboration, this is purely a collaborative effort. And Jennifer, here is the first one out of the gate. So this is how it rolls, we'll do podcasts, we will definitely start talking about all of the the details associated with what Jennifer does and others do. And then we start to collaborate and collect all that information. And then on January, put this on your calendar, January 28, we're going to be talking about the community side of this effort, right, and how we can help the community from the perspective of people who are truly and companies who are truly in the trenches, and helping people succeed. And then we're going to do that, not just from that we're going to do it from an academic point of view. We're going to do it from a business point of view. And we're going to do it from a government point of view. And we're going to create an incredible network and across All mastermind group that you can collaborate with, and, and everybody, everybody wins. And that's what we're trying to do. And we're using the platform such as industrial talk, podcasts, videos, all the media that we can possibly muster up to be able to get that message out and get you tactical solutions. That makes sense, because we're in them sensemaking business, how's that? I'm worn out. One little intro, and I'm worn out. All right, let's get on with the interview. Because she's wonderful. She's with an organization called energy outreach. Now, this is what's interesting about it. They help people and they start with, with their energy bills, and with their that are maybe challenged in some way, shape or form, they're able to sort of help keep that light on, keep the energy going, keep the natural gas paid, and be able to help them from from truly an overall health perspective. survive. And this isn't it. This isn't Colorado, but but pretty much every state has a similar organization. And I just I love this stuff. I love when people put their their thoughts into action. and her team at energy outreach, Colorado, puts it into action. And we need more people like Jennifer, you need to step up and we need to just do our part. There's a lot of people that need help. And there are a lot of great organizations and a lot of great people like Jennifer, that want to help. And that can provide an excellent avenue to make that happen. Right. Let's start talking about caring. Let's start talking about giving of your time and effort and not having or expecting anything in return. Because your heroes, you are industry heroes, and this platform is for you. So let's get on with the interview. Jennifer Gremmert. Now that's gr e m. Ma. e. RT, the organization is Energy Outreach Colorado. And she's a fireplug. So enjoy the interview. Jennifer, welcome to the industrial talk podcast. I'm telling you. I'm looking forward to this conversation. How are you doing?

07:12

I'm doing great. Thank you for having me.

07:14

All the way from Colorado. It's cold over there. Do you have you got snow?

07:20

Yeah, it was supposed to snow tonight. So is it really? Yes.

07:26

Love the snow? We don't get enough of that here. Well, we get none. In Louisiana. Maybe maybe the part of the top of the boot but not not here in old New Orleans area. Now. What it does, it's a national security issue. You know, it's one of those problems. So anyway, for the listeners out there, now we're gonna have a great conversation I and I am just jacked about it. Give us a little background, who you are, and why you're such an incredible professional, then we're gonna venture on into the interview itself.

07:53

Sure. So I'm Jennifer Bremmer, I'm the executive director of energy outreach Colorado. So we're a statewide nonprofit whose mission is to ensure that all Coloradans can afford home energy. And I've been fortunate to be with this organization for over 20 years, I've spent my entire career in the nonprofit sector focused on affordable energy, affordable housing, economic literacy, even did a little higher education. But I am a person who really enjoys fundraising, I enjoy re purpose funding to help those in need. I've made a made a career out of it.

08:34

So but how does somebody like you? Why, why? Why is this? Why did you get involved?

08:44

I think I grew up in a family that was all about, you know, economic equality and sort of knowing that there's a lot of people that have more than me, but so many more people that have left. And so when I kind of discovered the nonprofit sector, as a career opportunity, I kind of jumped on it. I have an Economics and Political science background. So I like that intersection of policy and, you know, money, map and, and distribution of resources. I discovered energy outreach Colorado in the mid 90s. I was the fourth employee hired. And this was when energy, you know, it's always been obviously a critical need, and basically, but it was a little simpler than it is now. Right? It was sort of the framework that we had of our energy sector was how it was designed 100 years ago. And in that transition, we've seen huge shifts in how energy is delivered and the importance of it. And so it's been really an exciting field to be in and to be able to help people access affordable, reliable energy. It's been a great joy.

09:54

It's a it's an interesting journey, to say the least because what I mean when you start talking about The necessity to provide it's the state of Colorado. It's not just it's the state. Okay. There, there's a community out there that needs help there needs assistance. And power is pretty important. I mean, I, I put it right there at the top of necessities within a family people's lives. How has you How have you seen it sort of change from when you started to where you are today? And where do you see it going?

10:33

But I think, you know, it's, we're in a post COVID conversation, right? So people are home, they understand what he and energy means to them. But they understand the health of the home and how that relates, I think we're also seeing, you know, climate change being a big conversation, you know, reduction in carbon. When we think about energy, we tend to think about, maybe it's gasoline in our cars, we don't tend to think about the natural gas or electricity coming into our homes. And so from that consumer perspective, you know, I think about energy all the time. Most people spend human fear, they just take for granted that they turn right at the beginning, do

11:17

I'm one of them, but it's like, we had a storm come through a power's out, have gone, what is going on here?

11:22

What have they not done? Exactly, I think of Louisiana and the impact of power, wise writing, you know, and I think this is something that we just have to, you know, balance of how energy comes to us how we use it, you know, the value that it has in our lives. And then as we look at sort of this transformation of energy, right, that we want to produce energy in different ways that we want to consume it in different ways that we're starting to have technology that allows us to control that usage differently than it used to. And I think we are continuing to understand what a vital resource it is, and what a highly nuanced conversation is, in terms of energy generation, how it comes into our home, is something that's evolving really, really rapidly again, when you think of the proposition of how energy is delivered, it's been sort of traditionally done, or over 100 years. And in the last, I would argue, 10 to 15 years, it's completely transforming.

12:23

It's being driven by a lot of innovation. I mean, there's a lot of innovation going on there now, but I'm gonna I'm gonna have to address the the elephant in the room. And that's COVID. Right? Yeah. A, you have a community and that community is in need. What are your biggest challenges, especially today, and the uncertainty of the future? What's your biggest needs?

12:43

So pre COVID, about one in four Colorado households qualify for our programs based on age. And what we're seeing post COVID is just more households that are underemployed or unemployed, that are just really struggling with resources, and also that, again, need for having energy in your home or home or in a residential usages. Right. So that affordability issue comes into play. You know, we've already seen some income inequality in this country that then gets exacerbated when you have a situation like this. And so we work really closely with, you know, our government partners, there's public funding that goes into both energy systems and energy efficiency. My organization fills in the gap for this problem vailable and then working with utility companies, to put people on payment arrangements to start moving talking about how we ensure people stay connected. And then how can we think about, you know, that intersection of energy, housing and health, really in terms of like looking at energy efficiency programs, and things that are going to make that home healthier while also reducing costs? So we're in a really interesting place right now, we've been developing programs over the last two years, we've got great partners across the state. But like you said, Colorado be, you know, kind of microcosm I work in, we have an urban corridor that has one set of issues. And we've been and regulated in vertically integrated utilities. We have eastern plains that are more of that Midwest, high plains that have smaller communities, rural electric cooperatives and municipal utilities that work with and then we have resort communities where we have high concentration of wealth, but the people that we work with, or that we serve, are traveling multiple counties to really be the essential workers in those communities, they have much higher rates of conflict. So we have to balance all of those interests as we look at this work and not sort of a one size fits all, but really integrate with what people need. And we're fortunate that we have strong partners.

14:54

Yeah. Do you see any? I mean, I know there's a Do you have a crystal ball type thing however, one of the challenges I mean, really, with your market here with this COVID, because, quite frankly, your services, your solutions are truly needed. We need to rebuild, we need to figure out solutions, and to help people, you know, survive and then rebuild, and so on, is vitally important. But what do you see probably that biggest issue that you've got to deal with, in your in your group?

15:32

Yeah, it's really meeting people where they are and what they need. So we do you have a holistic approach to this. So most people come to us in a crisis, they can't afford their energy bill, or they don't have access to heat. And so make sure that they, you know, get their furnace repaired or replace that we, you know, get them on a risk management program, you know, on a payment, a reason that we help pay that utility bill for them in their short term, then we really try to educate around, you know, conservation, what can they do to reduce the usage, what equipment can be replaced? And then we're looking at long term energy solutions that we do through a lot of regulatory and legislative work around energy policy. So what is the right design and community? How do people interact with their utility partner? How do we think about not only just individuals, but small business owners who are also really struggling in this? Yeah, you know, we're cut, we're trying to, basically, like, overall rates with what how we can deliver these, you know, innovative, and I think, really, you know, good programs to people to help reduce that burden. Because, again, we need a healthy workforce, you need people, you know, participation as much as possible. We also need healthy utility companies, there are cornerstones of a lot of our communities, and they're doing tremendous work, right. When you have a storm, you know, being able to be agile. But I think all of these in this transition, when you have any major transition like this, there's tensions. So I think that's where more education is around energy, in general, more conversation about it. It's not a black and white issue. There's a lot of nuances in this. I think innovation is exciting. And we're starting to figure out how we can get community solar gardens and get those subscriptions so that we can provide long term affordability for folks.

17:26

You said solar gardens,

17:28

correct? Oh, yeah. Gotcha, like a big solar array. So versus rooftop system, which may not be you know, I have a strong opinion about that, just because there's so much limited funding we have in this space, right, you know, thinking about where are the economies of scale, utility scale solar, solar gardens, there's all different terms. But I think, you know, as we look toward this transformation, again, there's ways are so much more affordable, etc. It's on par with the other source of energy. And so making sure that the families we represent paid into that system to subsidize it that they get access. And so we have to just kind of keeping sheep.

18:11

Here's the challenge I have, and and you in this short conversation, you've rattled off a ton of stuff. Yeah, you could do this, you could do this, you can do this, you can do this. But But let's, let's sort of narrow it down to let's say, three things that one can do. I mean, just right now. Sure, I can call you. I, I just, there's just and I don't have time, like, give me some Quick Hits here.

18:39

Well, I mean, in every community across this country, there are local organizations that are supporting vulnerable customers, you know, large organizations like Catholic Charities, the Salvation Army, those are groups that we work really closely with. But in every community, a lot of times there's a food bank, or a rental assistance program that also has introduced on top of it. So our local community partners are really, really good at finding out who those families are need. There's a lot of faith based institutions doing this. The challenge is every state does this a little bit differently. Right. There's federal programs that are that some are run by community action agencies, some are accounting. You know, I think, the there's a lie II Clearinghouse that sort of has a national view of this. You know, looking at all the different utility programs, it's kind of all over the place, because energy regulation and maintenance. But I can tell every, every state, there's an organization similar to ours, we're doing the kind of work we do. And I think, you know, look at what your utility company does when you donate bills. You know, help your neighbors right?

19:50

Right? I do like that now. That's all great. Okay. So I got a number that starts with the number or but surprised With power, if I don't have power, I'm having a hard time with enough. It's just like what? But anyway, let's say I can make that call and I can get that. So there's people out there and organizations, companies, whatever, are willing to help. Yes, you're still struggling?

20:14

Yeah, we have to look at what's happening with COVID, there's part of our population that's driving, they're working from home, nothing's changed, their expenses are down, we have more resources. And then we have a group of folks that are always going to be challenged because of the wages they have. They're maybe underemployed or working less hours, or they get sick and sick time. And so there's this balance that we're seeing. And so how can one group help support the other group? So there's a sort of a right, that there's a shared benefit of supporting these kinds of emergency assistance programs. And I think what we find is most of the families, I would say, over 75% of the families we serve, just need our help once or twice. If that one, I'm sort of immediate, something happened, right now, it's a lot of health challenges and job interruptions. But it could be a divorce, it could be something that just happens, all of a sudden, you don't have the income to make ends meet, you need a little bit of help. That's why we designed these programs. You know, for the other 25%, you're an older dog, maybe you're someone who's disabled as on income, and so your income doesn't change. So as other expenses, like you said, energy's top of the stack, because the bill that you pay first, but it's also interesting, because you pay for it after you write. So there's like a difference for that. And I think when we think about utilities, in general, what how broadband becomes so critical, how waters becomes open. And all these things are layering on top of each other. And so I think, you know, again, more awareness that we can have around affordability issues.

21:56

So okay, that's all great. So it's good. You're doing yeoman's work, it's fantastic. I love it. But there's got to be roadblocks, there's got to be challenges. It doesn't just, you know, wake up and go, Hey, check it out. Another check is in mail. Check it out. You know, what? I mean? What are the roadblocks?

22:16

I think, you know, funding's always a problem. I mean, I think that's, you know, regardless of what, you know, challenge you're trying to write and so what we try to do is use the best of the resources that we have, our funding comes from the taxpayers, utility, ratepayers, or donations. And so we take that very seriously and try to be as efficient as I think there's, you know, just a constant struggle around what's the best investment? And how do you, you know, make that I think the barriers that we have for the families we serve is, it's a lot of people, it's a very humbling experience to have to ask for help. In our sort of public assistance world, it's a lot of, you know, repeating yourself over and over tell your story. It's very humbling, it's hard to do. And I think what we're trying to figure out is how to better create systems and structures that can allow this assistance to flow in an easier way. And I think that's just something that we're always going to struggle with services,

23:21

and you're dealing with dignity. I mean, some people are probably having a hard time. And do you ever have to say, I'm sorry, we just because we just talked about funding? We can't help you. Do you say that? Or do you just say, yeah, we'll figure it out, we will figure it out.

23:40

We really try to figure it out. I think part of the challenge of the balanced public funding and private funding, is the public funding has a lot of caveats to it, you know, people have to do their due diligence, you know, in terms of distributing this funding, because that's the appropriate thing to do. The where we try to bring in flexible funding is to help ease that in situations, I'll give you an example. Let's say we have someone that has a really old furnace, and it dies. And they've been mandating it forever and ever. And we want to put in a high efficiency gas furnace, it's we have really affordable natural gas rates, do you think that's going to save them a lot of money, it's going to be better, but their electrical panel needs to be updated, or they don't have the right ventilation. So those are the things that in the past, a public firm may have to say, Oh, I'm sorry, we can't do this because we don't have the funding to bridge that difference. And that's where we really said, you know, we have so few opportunities to get into these homes. Let's help when we can. So how can you provide that flexible support, we're really starting to see tillys understand that health and safety aspect. You know, one other example is think of a child that has a chronic respiratory issue and they're constantly going back and forth to the hospital and we release them into a home that has You know, really poor indoor air quality, maybe really old carpeting that's holding on to a lot of dust and, you know, hair and things that are just exacerbating respiratory problems. What if we went in and made that home healthier? reduced that, you know, kind of impact on that household? Can we then track reduced health costs and improve, you know, quality of life and less school?

25:24

Work? I

25:25

mean, I think we have to really start making these connections more broadly. And, and I think that's just the nature of when you start to really experience this individually. You know, in Colorado, we had fire wildfires all summer, where they would open their windows at night to let fresh air in, and they could, you know, that all of a sudden changes the equation for people about what is you know, health and home? energy?

25:54

Yeah,

25:55

interesting conversation.

25:56

Yeah, that's a tough one you're absolutely spot on. And yet, yeah, there are so many little variables that you have to deal with. Are you always just sort of sitting there one day is like, man, I didn't think about I've been doing this for 20 years. I didn't think about that one.

26:10

Yes, it's constant. And I said it like the 30,000 foot level, right? I think big solutions big. And then my staff will come to me, and they're like, I'm in a building, and I can't fit the new furnace in the elevator to get to the boiler. And

26:28

I'm sorry, for laughing. That's funny. It's true. No, I

26:31

mean, we had a house where there was a tree growing through the house, and then you're like, Okay, well, what pot of money do I use to fix that? You know, working in rural communities that don't have the same inner connection. You know, we, we've done work on. And I was just telling somebody that's like, in southern Colorado, we still have a lot of families that use wood as their primary heating source. And so there's like an indoor air coffee component to that challenge, right. But there's a style aspect of it. And so we don't want to just replace it without thinking about customer choice. But if people you know, it's a bad it's always about, and I think we always try to think of it from the customer perspective and family, and how can we help them meet the needs that they have without, you know, changing?

27:22

And it's so funny, because when we start talking about energy, I I naturally gravitate toward power. Right. But it's it's also natural gas. It's a it's it's all components. propane. See? I just naturally it's like, Yeah, I got the power comes into that line. Yeah, yeah. But no, it's it's much, much grander than that. Now, once again, if pre via a pre COVID was one and four, do you have any ideas of what it's going to be in? Well, whatever you call this, this next normal ish, post, whatever?

28:00

No, I don't I mean, I think we're just trying to stay nimble. What we do know is our need is up about 40%, you know, from where it was last year, at the same time?

28:11

Oh, sorry.

28:12

Our agency partners are just seeing, you know, so much more need in terms of food assistance and rental assistance. And so again, civil money. You know, I think there's been a lot of great efforts, you know, at the federal level, and certainly at the state of Colorado, we just were awarded $5 million through a special session, the governor, and have initiated with our legislature and the legislature has been, you know, terribly supportive. But I think it's these are just drops in the bucket that are trying to get us through. And so there's, again, how we don't know exactly how long it will go. We know there's a lot of people struggling, I think we're trying to make sure that people that are kind of new to this situation may not have

28:56

Yeah, in the past, I would imagine this, like I would never know, I wouldn't know, I wouldn't even be like, dang, I can't pay my bills, then I wouldn't know where to go from there.

29:11

And what I want people to know is like, there's a lot of us working really hard to generate resources, so we can help you in that time. Yeah, I also think people need to reach out to their utility. Because those those companies have programs in place. They're, they're putting doing payment arrangements, they you know, have a lot of knowledge and really, they want to keep you as customers. it's in their best interest. And so we have to kind of work together this temporary area, and I think that's again for small businesses as

29:43

well. Yeah, we're gonna have to wrap this up. Now, let me ask you this, if I will, I would say I've got a lot of cash in my pocket and I want to give it to somebody and I want to give it to you. Where do I go?

29:54

You go to WWW dot energy outreach.org our website has all of our programs and then partners people can figure out where to access health. You know, for you as an individual, we also have programs and health like multifamily affordable housing or nonprofits and their efficiency, then you can connect to national partners that we have that do this work all across the country. Energy outreach.org

30:21

check that out. Man. I have nothing to add to that I have. I can't even poke holes in that strategy. I mean, it's easy, go to energy. outreach.org.

30:31

Easy.

30:33

And you can get pretty much all the information. I guarantee you worst case scenario, I would imagine there's a phone number and say, Hey, I got a question. I mean, what else can you ask for?

30:44

We have lots of places to put that funding and we can order them in any way you want

30:49

to do it, because we do this. And we do this. We can do this. We can. I mean, it's amazing. Kudos to you and your team. absolutely wonderful. And I think that you're going to be needed more than ever increase by 40%. It's like there's there's a neat 40% increase down here. Awesome. I love you. This is good stuff. I love what you guys do. You're awesome. All right, you listeners out there. Yeah, no, no, no, it's all on this side listeners out there. I want you to get involved. So we're going to wrap it up on the other side, do not go away. Because we will be right back. You're listening to the industrial talk Podcast Network.

31:34

All right. Once again, thank you very much for joining the industrial talk podcast. How about that having heart, Jennifer Gremmert gr e m, m e r t is the name, the organization is energy, outreach, Colorado, go out to energy outreach.org get some information, you're not going to be disappointed. And people need your help. And I know that you guys are absolutely generous and kind, big hearted, just like Jennifer. All right. Again, January 28, is going to be the day that we're going to be sort of driving that flag in for this particular sort of mastermind group on how we will survive, rebuild and prosper. But with people who have a real vested interest in helping you and your company succeed, right. And they have insights, and we have to collaborate, we have to be innovative, we have to educate. And that's the real premise. So we have to make sense of all this. So that we understand what to do, where to go, and how we can definitely survive because we need you. It's it's that important. And these individuals, like Jennifer and others, are just willing to give up their time, their energy, their insights, their heart, to be able to help us in these very challenging times. All right. Everything that you can possibly imagine will be out at industrial talk Com. This particular podcast will have all those links. And then we're gonna continue to sort of pump on it. This was the first one out of the gate. Jennifer was kind enough to be able to say, Yes, I will do it. I see the vision. I understand it, and I want to be a part of it. Thank you, Jennifer. All right. Again, be bold, be brave, daring greatly. and hang out with people who are bold, brave and daring greatly, and you're going to change the world. And that's what you're all about. Because you're an industry and you do that. All right, thank you very much. And we're going to be back with another incredible podcast interview. Uh, shortly be safe.

The post Ms. Jennifer Gremmert with Energy Outreach Colorado talks about keeping neighbors safe, warm and healthy appeared first on Industrial Talk.

The post Friction – Why Do We Make Everything So Damn Hard! appeared first on Industrial Talk.

The post Yep! Industry needs to Market Better and Sale more. Keep my head from exploding appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we're talking to Michelle Reines, Founder and Head Leader, at Badass Leadership about “Being Bold and the 12 Badass Leadership skills for today's challenges”. Get the answers to your “Leadership” questions along with Michelle's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michelle and her Badass team by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHELLE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michelledreines/

Company Facebook: https://www.facebook.com/BadassLeader12

Company Website: https://mdr4you.com/

Company Instagram:  https://www.instagram.com/badassleader12/

Personal Twitter:  https://twitter.com/MichelleReines

Get Your Badass Free Offer: Here!

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

leader, people, lesson, badass, leadership, michelle, listeners, team, book, podcast, important, coach, trust, conversation, organization, ass, industrial, absolutely, reality, number

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get right it's another episode of the industrial talk podcast. This platform, of course, is dedicated to you, the women and men of industry, the women of men, of manufacturing, all things in between you are bold, you're brave, you dare greatly you innovate like nobody's business, you're changing the lives and you're changing the world as we speak. That's why we celebrate you on this particular podcast, because we just plain love you. All right, in the hot seat in the hot seat this time, Michelle is her name. Reines is the last name that's spelled r e i n e s. Badass Leadership is the company. She's the founder of that wonderful leadership company. It's a great conversation. She brings mad skills. Let's get cracking. All right. You're gonna like this conversation. You just can't bring the goods if you come in and say, hey, I've got badass leadership skills. You can't you've got to live those bad, badass leadership skills. And she does man. She's got a great, great attitude. Great story. Great motivation. Absolutely wonderful conversation. Okay, we're gonna make this one quick. Again, you need to be collaborating, innovating, right? And you need to be educating all the time, all the time. Because you need to be resilient. You need to be tenacious, and you need to do it with a sense of speed, we need you more than ever. Absolutely. Without a doubt, we need you more than ever. Now, you can always go out to industrial talk.com that's where I'm at. Reach out to me, I would love to have a conversation with you. I would love to be able to get you on the podcast, I would love to be able to celebrate your story because your story needs to be told, get on this doggone podcast. And let's get that story out there. Because you deserve it. Yeah. And and I'm the water's fine, man, I'm, I make it easy for you. You don't even have to worry, you don't have to sit there and say, Oh my gosh, I'm going to be on a on a podcast, we're gonna be heard by a lot of people. It's, we have a great time. But the most important thing, the most important thing is that you do need to get your story out. It does have to happen. You have a wonderful message to tell people who need to hear it. And more than ever, right? And that's why this bolt. This platform is about collaboration. 100% It is about innovation. We highlight all of the great people that are in the world of innovation, you know that? And it's all about education. We got everything out there on industrial talk.com reach out, Doggone it I saw technology baby. I can I can reach you in a big way. All right. She's in the hot seat. Michelle is in the hot seat. She's got a great snack card out there on LinkedIn. But I get you got to understand, man, I love this type of candid reality type of points and we go through all 12 and it goes by fast and she doesn't mess around. And we have a great conversation. So enjoy this particular interview because she's badass. Alright, Michelle rhiness. Welcome to the industrial talk podcast absolute, and I mean, absolute honor that you have taken time out of your busy schedule. And I think you're at the West Coast and it's still early there.

03:43

Yes, it is. I have one cup of coffee down so far. Oh, yeah. I'm

03:47

a coffee. off of that. It's good stuff. By the way. good coffee, Stumptown.

03:53

Oh, haven't heard of that one.

03:54

Oh, you got a Stumptown there you go Stumptown, I just give me a plug out there they go. Cool beans, grinded French press it delicious. Whoo.

04:04

I can think I can handle that.

04:06

Yeah, it is. It's it is good. All right, for the listeners out there. Now, I want to make sure you understand listeners, you need to go right now why she's telling her story about who she is sort of a little background loop. For one one, you need to get your paper and pencil because we're going to go down 12 and has this cool, badass leadership, things that you need to consider and write them down. Plus, we're going to have a lot of connections. So Fear not, you're gonna be able to connect with Michelle in a big way because you're not going to be disappointed. Alright Michelle, with that, give us a little 411 on who you are.

04:39

Absolutely. My name is Michelle Reines. I'm a Southern California bass gal but originally a Midwestern are out of shy town. Love it. miss it, especially the pizza and the hot dogs and the baby

04:49

food is just oh my god is committed to the food. Food Industry stuffs fine, but the food is where it's at.

04:56

It's not Yeah, I think on a diet. Just to go Because I always gain five to seven in three days. It's

05:02

insane. It's delicious.

05:04

Yes, yes. Anyway, so I'm a leadership development coach now. But really, I'm, you know, a grassroots gal I grew up, started out in sales, and then worked my way up through operational leadership and made a lot of mistakes. Hence, the book is called from bad to badass. So the book is primarily about all the bumps and bruises. And so that's been my journey. And that's where these lessons were born from, from all the mistakes that I've made all the human capital casualties that I've caused, the operational dysfunctions that happened along the way. And so really, that's who I am and why I'm doing the work I'm doing as a badass leader.

05:45

I like it. And if you were listening to a little buzzer back there, I had a fan on me. So I'm sorry about that. I've, I've shut it down.

05:51

You hot flashing this morning.

05:53

I'm always hot flashes. I'm always warm. I don't know. And I live in Louisiana. It's amazing. I'm gonna digress real quick. When we first moved out here 20 years ago, I remember and we moved from California Yorba Linda area and moved out here. And I remember, mowing my lawn in Yorba Linda took me about a half hour max. And that's with chit chatting with the neighbors. Coming here. I got this big ol yard, I thought it was gonna have a coronary. A ride mower with a cup holder. Right? So let's let's start into what we're talking about what if this was a leadership conversation, this is truly important. You know, as well, as I do listeners out there, we've been talking a lot about collaboration, innovation and education, with a sense of speed and purpose, and tenacity. This is where we're at today. This is what you need to do. And all of the conversations that I have, regarding any innovation, technology, anything like that it gets down to culture, and people, you need leaders. And if you've been listening to the podcast, you know that I think this challenge is to finger death punch that we had with COVID highlighted, unfortunately, are fortunately, great leaders, and not so great leaders. And I think I put the pressure on the ones that are not so great. And and really expose some of the challenges. And that's why this conversation is so, so spectacular. All right. I'm going to start out with the question real quick, Michelle, like, let's let's lay the mistakes down. You said you made eggs. Just let's talk a little bit about that.

07:32

There are so many let me start with my, what I call my cataclysmic wake up call, which was when I was, you know, I firsthand experience the Peter Principle. So for those of you who haven't heard of it, it's when you're promoted to your level of incompetence, which I most definitely was the greatest sales field, put some fantastic numbers up on the board, got some recognition from the powers that be at the corporate headquarters and boom, earned a promotion. Now I had 14 to 18 lives it was responsible for and zero competency when it came to understanding how to lead. And my wake up came in the form of a pile of resignations and in keys and some very colorful language letting me know where I could stick it and what they thought of me. And it wasn't and you know, the the scariest part about it is I was oblivious. You know, I was an unconscious manager, I wasn't a leader. So I lacked self awareness, I had no idea I was blowing it, especially when it came to human capital. And that was the first time that I realized and really became familiar with my mere with it my team, that's my results. And I was fortunate enough to be 25 at the time, or just turning 26. So to get that lesson at such a young age was really important because it really set the course correction for me of what would be a lifelong commitment to learning how to lead.

08:49

Isn't it interesting how companies and as happens all across that it's not one company or another companies just do this, you have success, you have success out in the field, you're doing whatever you need to do. And there's just this natural tendency to say, ah, success out in the field, great leader. Not the case carry on. It just happens over and over again. And not only that great leader, but we don't have to train because we don't want to train. We don't want to educate. We don't want to do all of that. But why not? Because she's had success over here. guaranteed success over there. And it just is an absolute. I could say some

09:28

It's dangerous. It's a little dangerous. Yeah.

09:32

Not to say it doesn't happen successfully. And sometimes it does, but that's the reality of it. So you have this experience. You're saying Damn, I got I've got some challenges here. People are putting the right and Yeah, you got to build it back up. You got to figure out you have some real challenges. So this started your journey on on the badass leadership road. Is that correct?

09:56

I would say that the real the reality of badass leader was wasn't born until after I became a leadership coach. But I definitely got on the path of recognizing that I needed to do something differently for people to want to play on my team. And at that time, we're talking early 1990. So I'm 56 now, right? So in early 1990s, there wasn't, you know, an abundance of great leadership books, we were still very top down as, as leaders. And then I'm a female leader in downtown Chicago, right. So man's down, especially in the 1990s. So I didn't have a lot of resources didn't have the support. So I had to figure out how to basically bolt it together, and, and try different things to figure out how to get people to want to get out of bed and come and play their ass off for me on my team. And so that's where I started to get on the path of Okay, how do I figure it out? And one of the first things I did was Well, first off the bad news, the really bad news that made that cataclysmic failure even worse is I was working in a unionized an environment. Yeah, you don't want to mess with the union. People.

11:02

My there man, bad.

11:05

Shy town unions. Yeah, I mean, it was so I really blew it. So I had, you know, the unions weren't anxious to bring and give me personnel replacement personnel. And I'm sure not going to have people walk through, you know, in the blacklisted because they're, you know, trying to come to work for me. So I had a lot of bridge rebuilding to do and trust to earn before I could even start rehiring. So it was it was bad news was with the engineering and janitorial unions and downtown for building managers. not pretty. Yeah. So but great experience, you know, and what a great education for me to figure out how to, you know, choke down some Humble Pie very quickly, and then figure out how do I now get replacement workers it'll it'll come to come to work for me because my reputation was was crap at that point.

11:55

Yeah. I don't want to ask what you did. It was not fun. It was easy. Hi, I found the the napalm bomb. Just sitting there just torching and it's sticking on people and everything. I've been there done that I know exactly what it's all about. Let's, let's turn the table. All right, paper and pencil time. Everybody out there. We're gonna go through the the 12. Right. The 12 is I can't say 12 steps. It's not

12:21

your ship lessons.

12:22

That's about right. That's 12 leadership lessons. And we're gonna start with number one. Okay, paper and pencil right here. It's easy. It's an easy one. Talk about Don't be an ass. Exactly.

12:35

Yeah, talk, guys. Yeah, so that was my that was my first bull ride, what I call in the book, my bull ride my fall from grace. So with that team, that's why

12:44

you are NASS,

12:46

you're an ass absolute ass. And I was oblivious to that fact, which is actually quite dangerous. And, and over the years, I've worked with a lot of executive leaders and middle mid level leaders that are oblivious to the fact that they're also a mass. And so that lack of self awareness is scary, especially in an environment, which was the environment I was in where the metrics were looking good. I mean, we were month over month kicking butt. And so on paper, if you're sitting in a C suite, and you're looking at reports, you're thinking Michelle is out there getting it done, and her team's kicking ass. And the reality is the way I went about it, it's not sustainable. And it you know, fortunately for me, they walked out that the really scary part of the slow bleeds, right? The people who you start losing one at a time. And so it's really doesn't hit the radar, you don't get the blip that, hey, maybe it's a leadership problem. And so you get that slow attrition. But for me, I had an abrupt wake up, multiple people walked out at once. And so I couldn't hide behind that. And so that's where it gets really scary when you have unconscious leadership at the helm. And they're getting results either because of you know, the industry is wrong, right. And they have the right products, and they're in the right timing in the right environment. But they still suck as a leader. Imagine how much that's costing organizations. But here's the deal. How

14:04

did how did you come up with the fact that you were being an ass? I know, I,

14:09

I did it you made.

14:12

But you have to have a self awareness, you have to have that level of humility to say, yeah, I'm not a nice person. And it's, and it shows. Yeah,

14:21

well, and the metric I was measuring for success was the one that was on the page, right? And so when the people came up and basically said, You're a B, and you're this that need to get more out of here. You know, that was my wake up call. It wasn't my self awareness. They brought it to my attention. And then I realized I'm the common denominator here.

14:42

I'm the problem. When it gets down to humility, you're gonna have to just accept it, no matter how painful it is. You're gonna have to just say, Yeah, I stepped to the door. My family tells me that I am. Just is

14:56

joshy maybe it's not true. But when you get to her more

15:00

Yeah, I do. All right. You got that level? Don't be an ass. That's number one. And you're gonna have to just sort of have that self reflection. If you're sitting there going, I'm not an Ask your NASS. Figure it out. Alright, number two, stop, drop. Take a selfie. Yeah, I'm intrigued

15:22

talk. Yes. So now that you know that you're an ass, right? So you need to stop, drop, take a selfie and figure out what's working for you that you want to keep in your toolbox, what's not working for you? That's blowing people up causing human capital casualties costing your organization's money and in brand reputation and so forth. And then what is it that you need to do differently, so you really need to self diagnose. And there are a ton of tools out there that you can leverage to help get a better understanding of how you communicate, from you know, engagement tools to personality profiling, one I'm a huge fan of is the everything disc product. My MDR brand supports it fully and we leverage it in our toolbox, that badass leader, so you know, get to know your selfie. And I you know, I use a play on word but words but the reality is you can't fix it. If you don't understand what's not working. It's just like a diagnosis. You go to a doctor, you get a diagnosis, you get a treatment plan.

16:17

Yeah, and I can see how and being who I am. If I go down this road, I've realized that I am an ass, and I realize I need help. And then I go down the road and I do the self assessments and I figure out what my strengths, weaknesses, whatever it might be. I'm not done right now. Typically, typically, I'm gonna say, All right. I'm ready to roll. I'm a leader now. All right, let's

16:44

go It is the first step.

16:45

Yeah. And I mean, it's just he got it. What I'm saying, ladies listeners is you got to just keep going. Don't don't just stop and say hey, number two, I'm done. I, I am. There it is. Alright, number three. Let's talk about trust baby. Let's talk about

17:02

so yeah. So you know, I one of the things I wanted to follow up with on a comment that you made is I think about leadership, as you know, you buy the you invest in that gym membership, right? And you go and you work out really hard for a week. Yeah. And then you're like, Okay, I'm healthy. I'm fit, you know, and, you know, it's like, if you don't show up, and you don't do the work and you're not consistent, then you're not going to stay healthy. You're not going to say fit. So it's evolved, right? Yep. Yeah, so So let's talk about trust, baby. So trust is now that you understand what's working for you not working for you what you need to do differently, then the most important thing when it comes to people and leadership, is to make sure that you're pouring the concrete in the foundation of trust. Because that is that is, you know, and it's not my revelation, there are a lot of leaders before me that have come up with that. But I can tell you that when your teams don't trust you, or when I don't trust a leader, I'm not going to give them all of my equity. Right? I'm not going to be going the extra mile, right, I need to know that I feel safe, and that I can speak my, my my truth. Right, and that I'm gonna that you'll go to the line for me that I can trust that it's a safe environment. It's a safe culture. Yeah, you know, all of those things are critically important. You know, and it is the foundation on which about esteem is built, you know, and that that is a critically important next step for leaders.

18:22

I've been in organizations where that trust is not available, nobody feels comfortable with say, no, that's not a really good. And if they share their insights, whether it's right or wrong, it doesn't really matter. That feeling of being able to share is so important, because nothing. I mean, come on. It's like you got to be able to do that and have that that trust boy, once you do, great things can happen. Right insights can happen, which is just absolutely spectacular,

18:52

which makes you better as a leader and makes your team better.

18:56

God Luli. All right. Let's talk a little bit about put your people first What?

19:07

Yeah, so now that you've established trust, right, you need to make sure that as a leader, that you're prioritizing people over performance, which Wow, is that counter intuitive to everything that organizations teach? Right? It's about the metric that we look for is the performance result. But what we forget is that the machine that gets us there are people and so we have to take care of our people first in that metric of the performance is the outcome you enjoy cuz you're a badass leader.

19:33

Yeah, see, I've always get it take the picture of if you are in a leadership role, right? It I always upset turn upside down that pyramid, you're at the bottom, maybe you're at the bottom and you're helping others succeed, whether he like it or not. And if they succeed, we all succeed and we're sipping champagne. If you are flipped around, and you're sitting there yelling at him, and now you're drinking beer, trust me you're drinking beer, not Champagne.

20:00

Yeah. Well, you're back down to lesson one, right? You're being an ass. So you have to flip the pyramid. You do. Yeah. Do.

20:06

All right. There you go, man. So far, so good listeners. I'm telling you right now I'm enjoying this conversation. All right. Number five. Be an epic coach. Gotta be.

20:19

Yeah, that is Boy, that's a lesson. That's an investment. I wish I had done so much earlier in my career. Yeah, I, you know, I would if I had to do over, I would actually get certified as a coach when I was in a leadership position. Because there's nothing more transformative, pardon me, with a team then having a leader who's an epic coach, and knowing how to coach and knowing exactly what your people need, and when they need it. And they need it served up their way, not your way. And you have to understand your teams, you have to know how to apply those coaching skills that is a true Maximizer to outcomes. She has a lot of fun.

20:58

It is but I think that it segues into the next one, which is really important. Let's say I've, I've realized I'm an ass, I take this steps to stop being an ass. I start to build trust, right? And then I put my people first. Now I'm building my epic persona, my coaching capabilities. And now we got to build that doggone team that that badass team. Talk to us a little bit about that.

21:26

Yeah. So lesson six is you know, once and that's the key, you just did what exactly what the book is designed to do. It's all about stacking the lessons, right? So you got to start from with lesson one all the way through five. And then because you're epic coaching, you've got that foundation of trust. Now you're in the now you have the capacity as a leader, to design to recruit to build that badass team. And building a badass team is everything from your recruitment processes, your interviews, your onboarding process, your ongoing coaching, how you integrate them to your team, building what I call a musketeer workforce, to where they understand the culture is all for one One for all, we don't throw each other under the bus. We don't, you know, it's not an egotistical environment, and that those types of bad behaviors will be held accountable and not tolerated. So it's really setting the framework for the culture that you expect your team to help uphold. And then you have to be willing to hold people accountable when they step out of line, right?

22:25

Yeah, but but but again, if if you do the steps one through five, the correct way, then everything else is fine. It just sort of falls into place. Now, many of the conversations I've had, especially right now, as we sort of look at this next normal, new normal, whatever normal that we call it, a lot of companies are trying to survive trying to rebuild. Right? And how do you prosper in this new world that we call it? And what's interesting is that a part of that is you got to make you have to make resource decisions, people human decisions, not everybody, I think pre virus, we are a bit lazy, little fat, little, you know, slow and sluggish. Now the virus, we better be lean and focused and sharp. And that comes down with the team and I like that build that badass team. Those are great questions to have in it. Of course, to do that there's a ton of other steps to be able to follow but we're not gonna we're not gonna but that's in the book is it? Is it is it's absolutely in the book. segue right there, baby. All right, this is an interesting one. Got the badass team. Now you want to create a struggle? Yeah, that? Well,

23:39

here's the thing is this is what got me in trouble, right? This is what caused the CATA cosmic explosion or the bull ride is that I created the struggle I came in, I did a takeover on a team. And I went in I created struggle, I didn't have less than one through six in play, right? So I showed up as an acid, it backfired, right? So that so the premise here is take care of lesson one through six and you can create the struggle all day long, your people trust you, you can stretch them, you can grow them outside their, their comfort zones, you can expand their job descriptions, you can cross pollinate. Now you can leverage and the idea is, you know, I say in my book be like Gumby and stretch them, you know, stretch them into their greatest possibility and let them discover their potential. That's what great leaders do we create more great leaders. It's leadership is not a title. Right? It's an attitude. It's a commitment. It's a behavior. And so anyone can be a leader. And so our can our role as a leader is to develop other leaders. And this allows us to do that.

24:37

Yeah, but and I'm telling you right now, you're not gonna be a good leader, if you're not struggling if you're not struggling each and every day. And if you're not feeling that, and if you're not overcoming and, you know, climbing that mountain and doing the things that you need to do in your week. Yeah, you're not growing, you're not growing at all.

24:54

Yeah, you know, the growth and possibility are outside the comfort zone. It's not inside. Yeah,

25:01

some days I don't want to push it.

25:05

But today I'm not. It's

25:07

a good day

25:09

today. All right, let's go to eight. Suck it up, Buttercup.

25:14

Yes. And boy hasn't this year given us an opportunity to do some of that. So that so how are we? So no,

25:22

no, this is great for me to be an asshole. That's why I really am one,

25:30

we're in a constant state of re innovating right evolution can this is now you know, you go right down to you know your purpose where you say collaborate, innovate, educate, right, and we do it with with purpose and tenacity, right? So these lessons help you do that. And in the in the midst of a struggle or suck it up Buttercup mindset is really when we are in the trenches, and we're going through be at a crisis, that ticket one of the examples I use in the book was the 2008, real estate market collapse, you know, I was in real estate operations under a brand new construction project that was going coming out of the ground ultimately going to be 3000 residences, and boom, the 2008 rug was pulled out from underneath us, right, you had fewer people, loss of benefits of people handing in keys and walking out on their assets, you know, people committing suicide, I both, you know, I mean, it's like, really, really bad crisis. So as a leader, I mean, all eyes are on the leader. And so how we suck it up and present ourselves to our team, they're going to help them navigate, or they're going to collapse. And so it's really important that we know where to go to help get support for ourselves. But we don't get that support from our teams. We get it from peers, we get it from mentors, we get it from our leaders, we don't want to, you know, share our you know, worst fears and drama downward through the organization. We want to empathize, but our role is to support and navigate.

26:57

I like it. I like it. Absolutely. Spot on. Number nine, we're gonna have to zip through a little bit because we're running out of time. So let's do these things. Don't be a kiss ass, please.

27:07

Yes, yes, please don't. Yeah, so I will keep this one short. But the reality is that we have to learn as leaders how to communicate respectfully sugar free in order to get our objectives achieved, and that's a talent, and it can be done, it can be learned, and it's critically important. We know how to do that. Why leaders? Yeah, they need to know how we think they need to know when we disagree, and we need to know how to disagree. last thing you want is an artificially harmonious environment. And if you're a kiss ass, that's what you're creating.

27:36

Love it. Love speaking my language. Be a groupie? Yeah. Don't Don't be a kiss as well be a groupie, be a groupie.

27:45

Yeah. And the groupie part is for your people. Right. So, you know, one of the metaphors I use is you know, when I go to see you know, if I'm going to go to a Metallica concert, right? You know, I'm buying the T shirt, I'm getting in line I want in the autographs, I'm you know, screaming and hollering and acting like a lunatic. So excited and enthusiastic. And I don't even know these guys, right? And so I work with people every single day, my team, I need to be a groupie. For my team. As a leader, they need to know that you're their number one fan.

28:13

I see. I like that. And you're the first person that mentioned Metallica on just real talk. Which is all cool. Don't get me wrong. It's cool. All right, expand your tribe number 11. Expand your tribe.

28:28

Yeah, so the idea here is this was a too little too late lesson for me, I should have been drinking from this Kool Aid a lot sooner, we're better together. Bottom line, we need to expand our tribe. And we need to cross pollinate and share our intellectual capital with one another makes our organization stronger, healthier and more competitive.

28:46

And that's part of that collaborative collaboration mantra. Because you're absolutely correct. You don't have all the answers. No, you might have a little sliver of that pie. But somebody else might have another sliver. And and better together. Yeah, it's on my notes. Good. Now well, last one number 12. love somebody like you. Yes,

29:13

there's a song like that by Keith Urban. It's a great song.

29:17

But that one what's your Metallica now?

29:20

I hate I've diversified the fight with my music tastes. So love somebody like you is a personal story. It's a it's a lesson that I learned from my ex husband who is dying from cancer and who ultimately did did lose his battle. And what was interesting is he was an achiever of life, you know, much like I am he was on the Ferrari gas pedal of accomplishing life. And once you know you are hit with what they call a death row. diagnosis. Perspective changes very swiftly and the education I received from him in his final months that he he fought like hell, but was that There were three things that he found most important that if he could reset, how to do over, he discovered that the most important thing in life was health, and that all that he had acquired, and he had been quite, quite successful. Yeah, he would have given all of it away to have his health. And the reason why he wanted his health was for lesson, the second piece was more more time. So he really wanted time. And the third piece of that was with those he loved. And so the his value system was just flipped on his head. And so that is critically important. So when we think about being badass leaders and getting all lessons one through 11, together, if we're not taking care of ourselves, and we're not taking care of our mental, physical, emotional health and well being, then we're never going to really be a truly badass leader. And I have to confess, a lot of people have challenged me and said, How come that's less than 12? If that's so important, and I said, because it's an autobiography, this is an autobiography of lessons learned. And this is a lesson that I still get to align properly. Because I'm an accomplished author, I'm a gas pedal results oriented kind of gal. And I need to constantly be reminded that I need to take care of myself, and so that I can take care of others. And this is a work in progress for me. So I really invite listeners to put number 12. And at number zero, right, let that be your foundation that you build all other 11 lessons off.

31:25

Yeah, but here, here's, here's the reality guide. I don't think people realize it until they're in that position. Right? Yeah. Yeah. And it's hard not to go through the, the 12. Learn the 11 steps and understand because baked in there is a, like I said, a desire to be other focus, humble, beautiful qualities. And until you have those and see them and experience it. It's hard to even begin to address that desire to health, mental physical, be with somebody and that's, and I always say, Hey, be bold, be brave. Dare greatly, right? Yeah, like your gas pedal analogy. You're going to change the world. But the best part about that hang out with people who are bold, brave and daring greatly. And I'm telling you, you're unstoppable. And it is on and it is exciting. And it's

32:18

rocket fuel.

32:20

It's it's a fun ride. I don't care if he's whatever success means. But it is fun. And I always encourage that. always

32:29

asked me to

32:31

number 12. All right, you asked about there on LinkedIn.

32:35

Yes, you betcha.

32:37

All right, listeners. Now a couple of things. Couple of things that we need to talk a little bit about here real quick. Just real quick. Don't don't don't walk away yet. We're gonna have a couple of links. I think you could get our book right. You could get your book out there.

32:51

Yeah, it's on Amazon.

32:55

That's a must read. And then I think you have something else that is something about the toolbox lesson. Yeah. So

33:02

on the website, one go to badass leader calm. And then check out the toolboxes. Not only are they fun and make you laugh as you read through it, but there's some really fantastic resources there to help you get that selfie in alignment.

33:16

Love it. Alright, leaders. See how I did that that industry? You need to reach out to Michelle rhiness. Now she spells it. Just FYI. Our Ei n e s? Yes. But it's pronounced rhiness. So don't make that mistake, put it there. Type in badass and you'll find her

33:38

badass later, you'll find me. Yeah. And don't forget about the gift page because I did set up a gift page for your listeners where they can download some fun goodies. And so if they go to the website, badass leader.com Yeah, forward slash, podcast hyphen gift. It you're not going to find it if you go to the website because it's only for podcast listeners. So your secret thing on the back the podcast, I think

34:02

I need to have that on my website, right? Yes, she did. All right, listeners. Michelle Ryan is username badass leadership. Is it the organization and I'm telling you she brought the truth bombs big time. Thank you very much for joining. Oh, was a kick. Thanks

34:18

so much for having me.

34:20

listeners. Don't go away. We're gonna be right back. And I'm gonna wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network.

34:35

All right. What did I tell you, Michelle Reines. Those 12 points are absolutely spectacular. I guarantee you she's got a book out there. You need to get it. You just got to have those points down. You got to live those points. And and I'm telling you, you will not be disappointed. And I mean, she's got a job to her. She's got a great stat card. She's a lot of fun. Alright, Michelle Rines. Now that's our Ei n. e S. Do not make mistake, putting a little comment in there badass leadership. You will find her. All right. Be bold, be brave, you know that I'm gonna do that all the time. Be bold, be brave, daring greatly. You've got to do that more than ever before. Right now, right now, right? You got to do it. But more importantly, find those bold, brave and daring greatly professionals. Bring them in, start to collaborate with them, start to innovate with them, start to educate, and I'm telling you, you're going to change the world. Remember, reach out, reach out to me industrial talk.com I'm here in the waters nice and warm. We're gonna have another great interview right around the corner. Thank you very much for joining the industrial talk podcast. We will be back shortly

The post Ms. Michelle Reines with Badass Leadership talks about why you need Badass Leadership Today! appeared first on Industrial Talk.

The post Mr. Dave Reiber with Reiber Reliability talks about Leadership in the Reliability World appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Todd Palmer, CEO at Extraordinary Advisors about “Ditching your comfort zone and grow your business through Authenticity, Transparency and Vulnerability”. Get the answers to your “Authenticity” questions along with Todd's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Todd and how he can help you navigate the challenges of the “Next Normal” to success by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TODD PALMER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/toddpalmer1/

Personal Facebook: https://www.facebook.com/ToddPalmer13

Personal Twitter:  https://twitter.com/toddpalmer

Company Website:  https://extraordinaryadvisors.com/

Todd's Latest Book – The Job Search Process: Find and Land a Great Job in 6 Weeks or Less: https://www.amazon.com/Job-Search-Process-Great-Weeks-ebook/dp/B019EFAFNS/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

CAP Logistics: https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Todd Palmer with Extraordinary Advisors talks about Ditching your comfort zone to success appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Amos Meiri and Chris Davis with Colu Technologies about “Engaging Local Businesses and Communities by Leveraging Technology to Provide Incentives to Support Businesses”. Get the answers to your transformative solution questions along with Amos' and Chris' unique insight on the “How” on this Industrial Talk interview!

You can find out more about Amos and Chris and the wonderful team at Colu at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

AMOS MEIRI'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/amos-meiri-23002945/

Company LinkedIn: https://www.linkedin.com/company/colu-co/

Company Website: https://colu.com/

CHRIS DAVIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/cddavis1/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Amos Meiri and Chris Davis with Colu Technologies talks about Leveraging Technology to Help Local Businesses appeared first on Industrial Talk.

The post Mr. Neil Sahota with UC Irvine Discusses Unlocking REAL Innovation for the Enterprise appeared first on Industrial Talk.

The post Operation Phoenix: Today’s Top Strategies for Nurturing and Gaining Brand Loyalty on Digital Media appeared first on Industrial Talk.

The post Mr. James Soto with Industrial Strength Marketing is talking About The Current Status of Your Industrial Marketing appeared first on Industrial Talk.

The post Business Beatitudes: a Spirit of Optimistic Leadership in Times of Concern and Challenge appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Glenn Gaudet, CEO of GaggleAMP about increasing employee engagement through advocacy. Some of your biggest advocates that are passionate about your success are your valuable employees. In this episode, Glenn discusses powerful strategies and technology that can align passionate employees with your Industrial sales and marking efforts. Learn more about Glenn and the wonderful team at GaggleAMP on how to create incentives to improve Employee Advocacy. Find out more by the links below:

Company Website: https://www.gaggleamp.com/

Personal LinkedIn: https://www.linkedin.com/in/glenng/

Company LinkedIn: https://www.linkedin.com/company/gaggleamp/

Company Facebook: https://www.facebook.com/gaggleamp/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Enter Promo Code: IndustrialTalk and Receive $600.00 Off the Reliability Summit 2020:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Glenn Gaudet with GaggleAMP is talking About the Employee Advocacy! appeared first on Industrial Talk.

The post Why You Need To Podcast – Your Message appeared first on Industrial Talk.

The post Why You Need To Podcast – Podcast Expectations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Andrea Fryrear, Co-Founder of AgileSherpas about implementing Agile Marketing into your Industrial success efforts. What is Agile Marketing you ask?!? It's about marketing speed, nimbleness, insight and focus on what is truly important for bring in real bottom-line value to your company. Learn more about Andrea and her wonderful team at AgileSherpas on how to step up your marketing game by leveraging Agile Marketing solutions. Find out more by the links below:

FREE AgileSherpas Resources: https://www.agilesherpas.com/industrial/

Company Website: https://www.agilesherpas.com/

Personal LinkedIn: https://www.linkedin.com/in/afryrear/

Company LinkedIn: https://www.linkedin.com/company/agilesherpa/about/

Company Facebook: https://www.facebook.com/AgileSherpas/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Andrea Fryrear with Agile Sherpas is talking About the Power of Agile Marketing! appeared first on Industrial Talk.

The post Why You Need To Podcast – The Content Math appeared first on Industrial Talk.

The post Why You Need To Podcast – Ultra-Micro Content Creation! appeared first on Industrial Talk.

The post Why You Need To Podcast – Micro Content Creation! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about ways to Fight Content Boredom! The ability to consistently create content is vital to your success. The challenge is to maintain and advance your content creation capabilities. This is achieved through Cross-Training Content Creation. Get out of your content rut and tap into your Cross-Training Content Creation machine! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

Hey there, welcome back to the industrial talk podcast. Uh, I'm so glad that you are here. Thank you very much for joining. Uh, now what we're going to be continuing our conversation and that's content creation. The last episode we just talked about the macro, we talked about the micro, we talked a little bit about the ultra micro and we're going to go in some greater detail associated with that. But, uh, once again, I'm going to reiterate, you need to figure out how to get podcasting into your marketing mix either internally or externally and you need to stay on top of it. There are solutions out there. It is a valuable platform to, to fight against that, that co creation, that content, numbness, uh, boredom and you humanize and everybody wins in all of the, the interaction that exists between the, uh, podcaster and the podcast D, if that's even a word.

(00:54):

So, uh, the last episode we really sort of dug deep into that macro side and why you can just repurpose and recreate from the blogs and reports of webinars and, and, and slap that human component on it. Because you've got a, you've got a podcast platform. Now we're talking something different. Now we can be able to post and then you create multiple content from that. So yeah, it's a machine. It's a content humanizing machine. Now if you are out there, we're going to talk a little bit about the flow of this content, the flow of the content. So go out to the video and then you'll see this wonderful, not very fancy pants slide. So, so from one podcast, as I, you know, from one podcast we talked about the partners, the customers, the prospects and the heroes and, and everybody else that's associated with that particular podcast.

(01:47):

And then we re-purpose and then we create podcasts from your blogs, re-purposing blogs, reports, re-purposing, but reports and really being able to, and, and of course, um, those webinars, we slap that human component associated with it. And now you're generating more content that has greater interest primarily within, right within your market. So we said, okay, from the podcast we can create a podcast, we can create a video, we can create landing pages, we can create funnels. So all of this stuff has a type of action associated with it, right? You just don't create it. You, you try to engage individuals from the podcast and call to actions. So you have, once again, you see me out on the video. If you're watching the video, if you're listening to the podcast, that's great. There's a landing page associated with every podcast. There is a call to action on every landing page associated with the podcast.

(02:47):

I can bring out, I can say, Hey, I could download that a blog that was created. Everything is right there. You get your targeted an interested audience into doing this stuff. And then the funnels and you can create those funnels. You can create promos. Hey, I've got a promo here. Nothing stops you. It is a, just a, an absolute, uh, platform to prevent boredom. You could create more blogs, you can transcribe, you can just eat your SEO score. We'll just continue to just rise and go up as, and that's a search engine optimization. So, um, and then you can, from there you can create other snippets which are going into the, uh, micro and ultra micro, right? And then of course all of this is, is, is wrapped into whatever your marketing and sales strategies, right, that you're trying to create to get your message out and to be that, that thought leader, I look at it this way.

(03:51):

So I do a lot of exercising. I just do, I, that's, that's my hobby. I do it, I go to the gym quite frequently. And one of the things that I remember unfortunately getting into, I got bored. I used to lift a lot of weights and it's just boredom because really I, I stick with the classics, the bench and the squats and it's the same stuff over and over and over again. And then what I found in at unfortunate scenario, you don't push yourself as hard. You don't achieve what you want to try to achieve because you're just downright bored. And so what we're trying to do here with this particular platform is something like cross training, right? All of a sudden I realized, man, I need to cross train. I needed to do something other than that has great benefits, but just something different.

(04:44):

And so, well, you know, I'll do, I'll do you know the yoga, if you can believe that big old 225 pound guy that I am, but it works. It changes the way you look at exercise and then all of a sudden the traditional form of weightlifting is not as boring as it used to be. See what I'm getting at? So this is sort of the, the uh, uh, Cross-Training type of content creation. You're, you're creating so many different pieces of content that fights against that boredom. That's what this is this platform about, once again, bringing in the house, I'll ship shadow care. I'll show you how to do it, all of that. You just have to be committed at creating the content on a consistent basis. There's our tools, techniques out there that make it easier to be able to crank this stuff out. But the reality is now you don't have to fight or figure out, Oh, what type of content am I going to try to create?

(05:46):

You have it here. It's a content cranium machine. Does that make sense? I mean, that's what we're all about. So again, you've got the flow. You can create so many pieces of content out of one podcast. You can re-purpose products that you put a lot of time, energy, and effort, re-purpose it, bring it on out, put it on a podcast, continue to build that audience listener-ship. You know, when you go to comp conferences, Bo, you'd go to conferences, say, Hey, we've got a podcast. Come on with a podcast. Hey, do you have a report? Did out it. It changes the conversation dramatically. It's undeniable. And once again, he said, I can't do this. You can, because I have a podcast that said exactly the same thing. If I can do it, you can do it. And, and, and if you don't want to do it, I can definitely help you get to the point where you can do it.

(06:43):

So once again, that's content flow. We're going to start going into the, the, uh, the breakdown into the, uh, micro and ultra micro, right? Just sort of greasing the skids a little bit there. The, the micro is how you take that one content and slice it up into other little components that you can promote that, Hey, somebody had a great quote. Boom. It's out there on a meme. Whatever it might be. There are just, it's unending and it is designed to create attention because you're a thought leader. Let's be bold. Be grey, brave, dare greatly. Let's change the world. Thank you very much for joining the industrial talk podcast. You guys are wonderful out there, so keep at it. Do not quit. Let's, let's do some, let's do some podcasting. Dr. later.

(07:32):

You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Fighting Content Boredom! appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this Industrial Talk Podcast episode, we talk about the easy way to Create Meaningful Content from just one podcast. As well as how to re-purpose past blogs, reports and webinars by bringing in the power of humanizing through your podcast platform. Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

(00:00):

All right. Welcome to the industrial talk podcast. Oh, glad that you are here. We continue our while. You need a podcast series. We had talked about the why and why it humanizes content and the the benefits associated with the podcast. In prior episodes we talked about the marketing and, and that target market. Oh, who can be on it, why it's important, win-win strategy, compounding of that content, all of the positives associated with a platform like this. And now we're going to venture into the actual content creation of, of this platform and how it can just multiply. But I just want to make sure that we reiterate one thing and that is there's a numbness out there. There's, once again, and I referenced it into in a prior podcast, and there's a numbness. There is a content numbness. I take my stock photo, I slap my, my logo on it.

(00:57):

It's a person carrying a computer and we've, you know, we're all important and we talk about whatever blog it might be or whatever report it might be, but it becomes very numbing. And so when you think that you're posting any, I think that [inaudible] and you're doing it, but, but you think people are gonna look at it. Uh, probably 99 times out of a hundred, they're not going to look at just because it's the same. There's this just, you know, Lake of sameness out there of content. And so your goal and what we gotta try to accomplish here is how do we get attention in a world of numbness, right? And one of the challenges that we're going to be addressing throughout this particular, uh, series in content creation is that boredom. Uh, this is how it happens each and every day or whatever it might be.

(01:50):

Uh, I got a report, I got to find a graphic. So I find a graphic, I slap my logo on it, I post it to my digital platforms and I don't track it. I don't do anything. I've, you know, in essence, I've, I've created the content and I just posted it. That is boredom. That doesn't achieve what you want to achieve out of people reading and consuming that content. And that is you being a thought leader. Your company, uh, is, uh, designed for solving problems. So that's what we're talking about here. How do we get past that boredom to the platform, the podcast platform? Once again, you get into it or you find somebody to do it. Either way it's in house or, or you, you figure it out because it, it does a great job and it, and it really pushes off that boredom.

(02:43):

So, uh, we're going to go into it and I, I classify, uh, the content into sort of three categories. You've got the macro and if you're out there on the old video, you're going to see it. You're going to say, Oh, okay, there's the macro content. There is the micro content, which is smaller of course. And then there's the ultra micro content. And that is your engagement. You can't be out there thinking that, okay, I posted my podcast or I posted my content and I posted whatever it might be and not, and think that people are going to be engaging because you have to be engaging yourself. Okay? So we start, if you're out there on the video, we start with a simple one. And the simple one is the, uh, macro content creation, right? And that means from my perspective, as I look at the creation of content, I look at the macro as a podcast top of the heap, right?

(03:47):

It is designed to be able to generate all that great information, a blog which you put a lot of time, energy and effort into creating and pulling in the information that is needed for that blog and the ability to be able to cogently communicate a point. And then you say, Hey, I want to do a webinar. Okay, I'm going to do a webinar. That's, that's the third one of this sort of macro creation of content. So you're gonna, you know, you're gonna promote, you're going to push and you're going to create the content. You're going to do everything that you possibly can from the webinar report. And then of course, the last one that I, I categorize as macro high level, our reports, uh, uh, insights into your market insights into services that are being provided. And where do you reside and how do you improve?

(04:37):

And all of that good stuff. So once again, macro content is one, podcasting, blogs, webinars, and reports. Now, let's now let's just take that right because we're in the content creating business. That's what this machine is all about, creating content. So what I can do, I can do a podcast. We talked about that target market. We talked about getting your internal, your, your partners, your customers, your prospects, your heroes, your philanthropy. All of those people though, that's a podcast and add is tremendous amount of Goodwill, win-win content that's created compounding, right? We talked about that. Now you're saying to yourself, well, I did a blog and and today blogs tend to be somewhat stagnant. I did a blog, I posted it. It's stagnant, sits on my, um, a website or it's out there, wherever it might be. But why don't you do this? Let's dust off that blog because it's still probably very relevant, very meaningful, and, and has great content that needs to be a part, a, a, a, you just got to re-purpose it and let's repurpose it into a blog.

(05:55):

And we take that blog and we put it into a podcast. So now, now all of a sudden the blog becomes a podcast and you can speak to it. It's like, Hey, I got this blog cast right here. I'm going to show you this is, I wrote this whatever a couple of months ago, but I think it's still relevant. Let's talk about it on the podcast now, and you can, you can set that criteria up any way, shape or form. The same thing goes for a webinar. So there were people out there they might've joined, they might not. It's on demand. Whatever might be that can be converted into a podcast. And the same thing with a report. Hey, I just got this report, those reports shine, you know, was shiny light on this, that and the other challenges and where we want to go. There are reports out there all around us and you have those reports, you re-purpose it into a podcast.

(06:47):

So now all of a sudden you're not only have podcasts of all your relevant market, you have podcasts that you can re-purpose your blogs, your webinars, your report. That's what makes this particular platform very powerful. And not only that, unlike maybe a blog where you can sort of try to sprinkle in some, um, you know, funny moments and all that good stuff. The podcast, once again, can bring out that human side. You could put it into a video cast, right? What we're doing here. So just from that alone, you re-purpose all of that valuable, wonderful content. And then you could take that podcast and create another blog. You could take that podcast and create another webinar. You can take that podcast and create another report if you so choose. It is that simple. So out of that particular process, if you're out on the video, you'll see I could create 16, 16 separate macro content, uh, information that is valuable, that's win-win.

(07:51):

It's human and, and it's, you're, you're, you're the thought leader, right? That's what that's all about. I mean, it doesn't get any easier than that. So now all of a sudden that, that boredom that you might get, all of a sudden it's not born anymore. I'm not just cranking out a blog. I'm actually cranking out a blog. But then I know it's going to go into a podcast and it's going to create another form of content for consumption and saying, Hey, Scott's a leader, or this company's a thought leader, whatever it might be, you get it. That's macro content creation. You're fighting that boredom, that content boredom, and now you're re-purposing old content that is still tremendously valuable within the market and you're still a doggone thought leader. That's what this is all about. People'd be brave. We're going to continue with this conversation on content. Let's change the world here. That's what we're all about here at this, uh, on this platform, and you too can be the same way. Thank you very much for joining the industrial talk podcast. We're going to come on back and we're going to continue our conversation on content creation. Have a good day. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast-sales-funnel-strategy/

https://industrialtalk.com/episodes/why-you-need-to-podcast/

https://industrialtalk.com/episodes/why-you-need-to-podcast-the-old-way/

https://industrialtalk.com/episodes/why-you-need-to-podcast-i-cant-you-can/

https://industrialtalk.com/episodes/industrial-podcasting-101-the-reason/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Creating Meaningful Content! appeared first on Industrial Talk.

The post Why You Need To Podcast – Do It For Your Customers! appeared first on Industrial Talk.

In this week's Stratum Radio, we begin a 3-part series on The Last Mile Configuration and End User Adoption of InforEAM.

In this episode, we address the steps necessary for proper “Front-End Configuration For Usability“. A successful system deployment is completely dependent on your teams interaction with the end users to ensure all business processes are properly documented and reflected in your Front-End configuration! Not doing so, significantly impacts User Adoption. Listen to the “How” on this episode of Stratum Radio!

PODCAST TRANSCRIPT:

00:07                                   All right, you listeners out there. Thank you very much for joining stratum radio. We're going to begin a series with a gentleman by the name of Michael Snyder. He is with Stratum Consulting and we're talking about the last mile configuration and user adoption. Let's get going.

00:25                                   Okay. We decided that we needed to do this series because there's a lot of people who aren't deploying systems out there, right? And, and uh, if you've ever been a part of a, uh, a system deployment, you know that there are challenges and really the, the biggest and probably the best part of being able to deploy these things is try to figure out how to do it efficiently and effectively. So that's why we created the series with stratum consulting with Michael Snyder and it's that, you know, everybody just recognize everybody just gives this big bang, boom, get it out there, deploy the system. But it's really that last mile configuration and user adoption. So this is a, a one into three series and we're going to be talking about in this episode front end configuration for usability. The next one is back in configuration of off corporate business rules, which are very important.

01:21                                   And then finally the integration with legacy systems. How to do that effectively so that when you do get it done, that's this last mile, it's effective and people have that greater adoption. So welcome Michael Snyder. He's going to be, it's pen and paper time. Everybody pen and paper time. Let's get ready. These are 10 minute segments. Pop, get going. Let's get moving. So here's Michael Schneider. All right, welcome to Stratum radio. We're going to be talking a little bit in this series. We're going to be talking about the last mile configuration and support of the end user adoption, which is very important. This is one of probably three, four, you know, topics that are really designed about supporting that end user adoption. Now we've got a gentleman by the name of Michael Snyder. He's with Stratum, he's a senior pro and all that stuff. He's got a stack card out there on LinkedIn. That's a pretty incredible, so I highly recommend that you go on out to LinkedIn, find Michael Schneider, stratum consulting. Reach out to that gentleman. Now, Michael, we're going to be talking a little bit about front end configuration for usability and, and for me, I just want to let you know I've been a lot of part of a lot of implementation and usability and end user adoption is just absolutely vital to the success of any implementation. Can you give the listeners of stratum radio just sort of that, why is front end configuration for usability so important?

02:57                                    The reason that the front end

03:00                                    is so important and the configuration of front end important is that's where the users interface with the application. If they don't like that application, they aren't going to use it. And if they don't use it, then the uh, organization is not going to benefit from all the great data that you've collected to be able to do the analytics and all the backend analysis that you need to do to improve your business. But if the users aren't using it, you know, you're, you're out of luck.

03:28                                    Yeah. And that's a real, a good point. If, if, if I don't like the look, feel, and it is, it's, it's sort of vanity in a sense. If I don't like the look and feel of my interface and if I'm not able to quickly access and get information out that is relevant to my success, to my business, to my job, whatever it might be, I'm not gonna use it. I'm going to, I'm going to find the easiest way to circumvent that problem. What do you do to ensure that you are configuring the system with usability in mind?

04:04                                    Um, it's more a matter of, of of talking to the end users getting their, their input. You know, when they work with the screens, you need to find out if there's a faster way that they can actually do that. Uh, do we need to fill in some more default values? Do we need to be able to validate data based on other pieces of information? Are there, and we need to highlight the important things that you want them to be able to enter and we need to give them messages about what's happening, you know, when the top of the screen rather than it to get caught up in a window that they have to click on. If we can minimize the number of clicks for them to get their job done, they'll do their job in the system rather than some other way.

04:46                                    But that requires a lot of, okay, upfront it's detail and you've got to get everybody into the room and you've got to flow that stuff out on a map and say, okay, a why and have that debate of why that information's important and be able to remove multiple clicks. So, and, and I would imagine, correct me if I'm wrong, Michael, that that ability to be able to do that, to get everybody in the room and hash that out creates greater ownership. And, and of course our end user adoption is positively impacted, right?

05:27                                    That, that, that's exactly right. I mean, you need to, you need to build that ownership. You need to, uh, to get them involved in the, in the, in the system, uh, from the start. Um, you're going to be able to bring on a plain vanilla application that does everything that the organization wants to be able to do that. That's where, uh, the strength of in for EAM is, is it's a powerful tool that's built directly to a specific industry. But then when you start working with the specific company that you're doing, they've got different business rules that are um, that need to be modified. You know, everybody's organization structure is not the same. Their cost code structure's not the same. The information that's most important to them is not necessarily the same. So this is where stratum can come in and help them to configure that front end to meet the needs of the organization above and beyond what the industry, the structure of that

06:25                                    I would imagine. And, and, and you listeners out there, I that is a non negotiable. If you're entering and you're going down the road of implementing a system, uh, you've got to evaluate the system one and say is it flexible, configurable, does it have a good user experience? Those are all key to your business success. And I mean that's, that's a non negotiable. It has to happen that way. Or your or your end users are going to, for lack of a better term, pencil whip data. And it's going to be useless to you if you don't do it upfront. And I would imagine Michael doing it up front, having that pinpoint focus on me and able to lay those processes out, remove, you know, the, the not the inefficiencies [inaudible] vitally from a cost perspective. You don't want to head down that implementation and then you find yourself at the last whatever, 5% and you got to reconfigure, you got to do it up front cost-wise.

07:33                                    But there are some advantages that Infour EAM gives you. They allow you to be able to do some of those configurations at the tail end of the, of the system to be able to uh, yeah, to be able to make it, um, look and feel a little bit different to be able to support these, these, these, these needs. And when we build a system, you know, we focus on getting the system implemented and then we go and we can, we can tweak the, the, the, the look and feel, you know, what, what are the important things that you've run into now that you've actually started demo in the system? We're using the system, um, uh, based on how it's been configured for you as an organization. So we can actually use some of that last mile configuration work towards the end and we interact the customer support group, we do a lot of that even post-implementation to be able to help them to be able to get better adoption if they aren't getting the type of use of the system that they're expecting.

08:35                                    That's pretty doggone powerful. And it, cause I, I've always been of the opinion or I've experienced it, let's just, let's just lay it out there. I've experienced the, the joy of missing something and then try to figure it out at the end of a, of an implementation. It happens. And, and you, what you're telling me the product for EAM has a level of flexibility. How the a configurability capability, there's a lot of abilities in there, um, to be able to sort of minimize or, or, or, you know, sort of work around that if we're, if for any reason you had a situation where it's like, Oh gosh, I forgot.

09:15                                    Yeah, I mean that, yeah, that's, I mean that's the power of, of in for EAM is they give you these configuration tools that are, are built into the product suite so that you can make these configuration changes on the front end and they are fully upgradeable. So when you move from one version to the next version, if you're running in the cloud and they're going to hit you with an upgrade, you're pretty much guaranteed that these configurations that you're putting in there are gonna continue to work and they're going to continue to meet the needs of your, uh, of your end users.

09:50                                    Wow. See that? That's a, that's pretty powerful. So you listeners out there want to make sure paper and pencil, we talk about front end configuration and usability. It is key to end user adoption. Without a doubt. Pinpoint focus on that. I need for you guys to reach out to Michael Schneider if you're just like, Hey, that makes sense to me. Uh, stratum consulting is the company. The system is of course in four. EAM powerful, configurable. And you know what? We're going to be coming back with the, the, the next in this series and we're going to be talking a little bit about backend configurations for one off corporate business rules. Because not every business is the same as all the other businesses. They're going to have some rules that are going to be somewhat different. How do we handle those? Because they are also important. So stay tuned for the next, in the series of how we configure the last mile for end user adoption. So stay tuned. We will be right back.

PODCAST VIDEO:

STRATUM CONSULTING CONTACT INFORMATION:

Company LinkedIn: https://www.linkedin.com/company/stratum-consulting-partners/about/

Company Website https://www.stratumcp.com/

Download Stratum Consulting Overview of Solutions: DOWNLOAD

Infor EAM: All you need to know about InforEAM

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Stratum Radio Series on Last Mile Configuration of InforEAM by Michael Snyder (1 of 3) appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode, we address “Podcast Sales Funnel Strategies”. The power of podcasting is that it's an incredible sales platform. We start at developing content that is focused on positive internal resources. The following episodes will also include strategies on Partners, Customers and Prospects. Stay tuned, we are going through all sales channels in the coming weeks. Find out how to bring in Sales by leveraging your podcast platform! Be Bold, Be Brave, Dare Greatly and Change the World!

PODCAST TRANSCRIPT:

00:01                                    Again Scott MacKenzie. We are talking once again about why you need to podcast. Now you heard my why, you've understood the necessity that I don't like the word. I can't. You can, I know you can as well as, um, the ability to humanize content. You need to be able to stand out, right? That's where we're out. Now we're getting into the sales component. That's where I'm really passionate about. Uh, if I didn't start the podcast back in my story because I, I needed to create a way of being able to, uh, bring about attention to my company and leverage something that is different in this hotel, numbness, this sameness that exists there in content. And now we're going to venture on into, uh, exactly what that is and we're going to just sorta go step by step because I'm going to limit the time to make sure that you understand and capture bottom line.

01:01                                    If you don't want to do the podcast, if you don't want to try to figure out how to do it, I've got all the information out there. But if you still don't want to do it or you're nervous about or whatever, you need to find somebody, you need to find somebody to be able to do it on a consistent basis because it is a powerful sales, marketing and branding platform. If you're out there on, uh, the watching it on video, we're going to go to a slide. All right? This is a, this is a slide and this is how I typically approach a target audience. This is how, uh, when representing other companies, this is how I approach my relationship with the companies. And now you can, you know, take off my hat, put your hat on and you can apply the same strategy, but we're going to go step by step.

01:51                                    So if you're out there on the video, we have four components for targeted audience market for content, okay? And one is internal. Those are internal people, the uh, partners, people that are partners to your solutions or whatever it might be, customers who have used your services in the past, like your solutions, whatever it might be. And of course that targeted prospect audience. So the first one, we're going to talk a little bit those, that's how I sort of arrange the way I look at how I am approaching the market using of course, the, the podcast platform. So the first one we're going to talk about in this episodes, it's internal. So once again, we talked about the podcast providing a really a human component to your content, your marketing material, your sales approach. And what we're doing with the podcast is being able to pull out that human component in the dialogue or in the conversation we have with whoever that might be.

03:09                                    And in this case, we're talking specifically about internal people. So I have a company, this is how it is. I have a company now I have internal people who would like to talk, who, who are passionate about what the organization is doing, what the company is doing, whatever that purpose might be. I'm going to identify these people because what I'm going to do is I'm going to build a content centric sort of strategy around the human, right? That's what makes sense. And I'm going to start with the easiest low hanging fruit out there. And that is the internal, those are the people that are internal to your organization. So what I do is I'll say, all right, company, Acme, whatever, my B, let's talk about getting some internal people that reflect and, and are a part of whatever you're doing now. It, it could be, it could be people that are in customer service, it could be your sales individuals, it could be, uh, operations, it, it could be a mix of all your internal people.

04:21                                    And this is what it does. One, they're very positive. It's an an without being an infomercial to your company. It's baked in because it's about your company. And what people hear is like, wow, they're very happy about this company. They're very passionate about what they do. They're excited about where the company's going. They like the purpose of the company. That's what you're trying to draw out in this conversation. And you highlight them. Hey, here's, here's Susie Q and we're going to talk a little bit about why she's so passionate about customer service. Here's Joe Guy and we're going to talk a little bit about their focus on, you know, maintenance, whatever it might be. But the reality is it's always positive. It's positive interaction. It is, it's just a great interview. You know what else it does outside of the whole sales component. Outside of all of that, you create an environment within your organization that's pretty excited.

05:22                                    It's pretty cool. Hey, you know what I did? I did an uh, I did a podcast where my company and it was a lot of fun and we had a great time. And just that alone creates a great culture, right? So the first thing out of the gate, right? You interview internal individuals. This is a part of building your content platform into a sales. And so you can, you can sit here and say, okay, here's the best part, another best part. Here's a, here's another part. You could sit there with this interview and then say, Hey, you know, customer, but you prospect, you know, prospect work. We're real passionate about our customer service and we just interviewed, uh, this person, uh, about customer service and why they're so happy about it and what, what they believe in. And these are the individuals that we highlight within our organization.

06:15                                    I just thought of you prospect, enjoy the conversation. All of a sudden you're giving information that is specific, impossible, possibly beneficial to your prospect about customer service, how your organization does customer service. It just goes on and on and you know what else? Now I'm going to take that podcast, I'm going to transcribe it, I'm going to use an automated transcription and now I'm going to put that on your website. And now all of a sudden, SEO wise, organic wise, now you have content, written content on your website that is specific to your organization, that is that you know, Google and other web search engines are looking for. And then all of a sudden you, you've got to keep building it, use your long tail strategies. So right off the bat, you need to do podcasting. You need to consider how to bring that into your organization.

07:18                                    And this strategy that we're going to go through over the, as long as it takes for you to realize that you need it, we're going to continue on this path. So today you got to think about it. Look at your internal, get everything all up there. It'll be out on industrial talk.com I mean, it's all available for you for free. And this is how I, me personally use this platform to sell, to, to gain attention, to create a better brand, to market my business. This is it. This is it. It starts internally and it makes people feel good. And you get your story out there, you transcribe it, it's all positive. So again, be bold. Be brave, dare greatly. I'm not going to belabor the point. Get it done. Become part of the podcast and let's see where it goes. So tomorrow we're going to be talking about your partners. So stay tuned. You're listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

Why You Need To Podcast – I Can’t

Industrial Podcasting 101 – The Reason

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – Podcast Sales Funnel Strategy appeared first on Industrial Talk.

The post Live From IoT World Congress Mr. Paul Dix with Influxdata is Discussing Real Time Visibility into Your Data appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Again a podcast strategy is vital to improving your Sales and Marketing opportunities and to humanizes your Brand in 2020.

In this episode we address the “I Can't”. Out side of the fact that I'm not a fan of the I Can't mantra it breads complaining, discontent and a sense of hopelessness. So I'm here to say “Yes You Can”! If I can do it, YOU CAN DO IT! Your story, your insights, your Customers, Partners and Prospects story need to be told! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, embrace the fact that you're an “I Can” person.

PODCAST TRANSCRIPT:

00:02                                    Hi there. Welcome to the industrial talk podcast. My name is Scott MacKenzie. I've got my coffee in hand. I am ready to roll. We are talking, this is the series about why you need to podcast. Now we're going to go into other details and then we're going to get into the meat of it, like sales, marketing and the strategies associated with all of that. So just bear with me on these series of what I've just sort of laying that foundation. So, um, we did Y you had to listen to my why, why I got into ed, why, uh, you know, and whatever the why is. But, um, I've found it to be an exceptionally, uh, transformative time when I just said, okay, I'll do podcasting and uh, realized that there's a tremendous amount of opportunity in there from this particular platform. The old way, right? Let's, uh, we just gotta deal with numbness.

00:48                                    There's digital numbness. How do we, how do we differentiate our content from that whole numbness thing? And now we're going to go into, I can't, now I know you're saying, gosh, God, I love what you're talking about. I, I think this is great. I think that, um, uh, it makes sense and, and you haven't even begun. I'll tell you, I'll give you all the strategies of how to increase opportunities, sales, marketing, branding, but it has to start with the podcast. But you're saying, Oh my gosh, God, I can't. And then I'll say, Hmm, yes you can. And the reason you can do it is because, well, you're looking at a bald, middle-aged guy that said, I'll give it a shot. And I tried. So we shift over to this doggone NA, um, slide. It's nothing fancy. Once again, I'm not mr fancy pants and it's, yes, you can.

01:41                                    If I can do it, you can do it. That is the bottom line. Uh, you just got to put yourself out there. If you are not bringing this platform into your marketing mix, you're missing out on a tremendous amount of opportunity, which we will talk about in later broadcasts. But right now you can do it. Trust me, I did it. You can do it. But if you say, Hey, it's just a bridge too far, it's just a gap. Two grand. Uh, find somebody, but the reality is you need to do this and you need to bring it on in there and you go do that. But Scott, I'm not a Joe Rogan, I'm not even used Scott. And I'll say, yeah, absolutely right. It's you, it's your personality. It's your passion that you bring to this particular platform. And you're saying, Oh my gosh, God, Oh my gosh, I, uh, I, I don't have that much passion, but you do, you can just start out by just saying, Hey customer, can I just interview you for our podcast?

02:44                                    That's it. And our customer is maybe passionate about the services that they received and it just starts like that. Now I have a series out there called podcasting one Oh one. And you're saying, okay, what is it? And I, it is everything that you need to about podcasting, the hardware, the software, all of the stuff that I had to, you know, work through to find, to, to make the podcasting happy. So you don't even have to think about it. You just watch that and you can say, okay, I've got the mix. I've got the, I got the mixture I got. So everything is removed. You just have to make that decision. That saying, okay, podcasting is strategic to our business, which it is. It is about sales. It is about marketing. It is about Goodwill, not just for you, but for your customers. It develops a win win solution.

03:38                                    You can, and all you have to do is start out by saying yes or finding somebody to do it and then it rolls. And then maybe the first one's not a perfect. By the way, perfection and the desire for perfection is a goal that will never happen. So don't even begin to think about being perfect and podcasting because that ain't going to happen. You just have to do it. But I don't like listening to my voice. I don't like listening to my voice either. But we do it nonetheless because you have a message that needs to get out in a way that is in this world of digital sameness, this numbness. You differentiate yourself because you can, and that's why this platform is so powerful. And now all of a sudden you can say, okay, I'm going to interview somebody internal. Okay, interview them. And if it doesn't, you know, like it.

04:39                                    So what? Do another one? And then you're saying to yourself, okay, I'll do another one. And then you go on these buying a customer that likes you and then you go, okay, we interviewed that customer C all of a sudden. And it doesn't take a lot of time, energy and effort to come up with a, an interview. You don't have to be canned because podcasting is all about that human element that we talked about. So you can, so you go to that customer and you say, Hey, I'd like to interview you. Okay, what do you do? How you do it, blah, blah, blah. How can you help our listeners? That's all it does. And then you're rolling. And then you said you'll, you'll, you'll evaluate after and you go, well, I didn't like the way that sound. I will change it the next time. It's when you quit that you just, you never improve so you can't quit.

05:31                                    So you just keep pushing forward and roll it forward. And if you think, I haven't made mistakes, well you know, mistakes in the sense that no, nobody's died yet. Let's put it that way. Thank goodness. No, just mistakes. Like I'll stutter all mispronounce a name or I'll do whatever it is cause it happens. You just do it. You can, or you find somebody that wants to do it for you. That role, we flecked your values in your companies, your value as a professional. And it just goes, I do conferences and I interview people from all around the world and I represent companies, but you can do it. So a couple of action items. Okay. Couple of action items that we're going to go down first. Fine. I'll have this linked out there. Find podcasting one-on-one series. It'll talk about your, why. It will talk about the physical tools.

06:32                                    It'll talk about your, um, the digital tools that you need. And then there you go. It's all hit. And I mean you can find it out there, but there it is right there. And then, um, we're going to venture in to the next series. And that is when did we start talking about how you leverage this platform for sales, marketing and branding? And we're going to start with sales. Okay? That's what this is all about. You're not going to be a Joe Rogan, you're not going to be a Scott McKenzie. You're going to be yourself or you're going to reflect that company or whatever that might be. And be able to draw that passion out in your conversations and, and get, just roll with it. And then you provide great content going forward. And we'll talk about re-purposing using this platform. So there's a ton of great stuff that's available.

07:21                                    Now we're going to be talking about why you need to do podcasting. So next episode, the next episode we're going to be talking about sales and leveraging this platform. So we're going to get into nuts and bolts, but once again, it's going to be 10 minutes or less. So be bold, right? Be brave, right? Dare greatly always change the world. That's what you guys are all about. That's what this platform is all about. You too can be a part of it. Important. Okay. Take care of. Be safe. We will talk later. You are listening to the industrial talk podcast network.

PODCAST VIDEO:

RELATED PODCAST(S):

Why You Need To Podcast – My Why and Find Your Why!

Why You Need To Podcast – The Old Way

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – I Can’t appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we are continuing our series about Why You Need To Podcast! Take a deep breath, step forward and include this powerful medium into your digital marketing mix! It is vital to improving your Sales and Marketing opportunities and to humanizes your Brand.

In this episode we address the “Old Way” and Digital Content “Numbness” by changing your stodgy old marketing and sales approach into a powerful and nimble platform that is ready for success in 2020 and beyond. Again, You Can Do This! Be Bold, Be Brave, Dare Greatly and Change the World! In this episode, lets be creative and step away from the mind numbing old sales and marketing strategy.

PODCAST TRANSCRIPT:

00:01                                    Hi there, Scott MacKenzie. Again, thank you very much for joining the industrial talk podcast. This is once again a series of why you need to do podcasting in 20, 20 and beyond. You know, you've got to go beyond that because it is a great platform for sales, marketing, branding of your company, and it creates tremendous amount of Goodwill. That's why you need to do it. It goes beyond all that stuff, right? Okay. So that's what this PO, this series is all about. I don't care who does it. You need to do it. Your competition is going to do it. They're going to take advantage of it. Uh, you need to do it too as well. So that either me, you, it doesn't matter. You need to bring in podcasting as a result of your, your, you know, your strategies, your, you're going forward and to the market and your strategies and it does a great job.

00:53                                    So, uh, this one, well, the last one we did was my why. If you listen to it, you understand my why and then I realize it's a lot of big aha moments in, in my, my efforts to create the podcast. And I realized that it's a powerful platform and you need to do it too. And so, but this one we're going to just sort of lay the foundation. We're going to talk a little bit about the old way, the old way. We always sort of do it and, and how man, we're just so resistant to change sometimes, but I'm here to make sure that you do change. And if you're watching it on video, we're going to do a little slide. Nothing fancy. I'm not a fancy pants when it comes to slides. I just, I use it just because, well one, it, it keeps my thought process going and then two, it helps you sort of put it into, uh, some sort of words.

01:38                                    So we're going to be talking about the old way one. Okay. So the old way, and this is how I learned my lesson. Unfortunately I went down the road of print, right? That's, that's old school. That is just, that doesn't exist today. I'm telling you right now, I can't tell you. I read a book, I read, I'll read books and um, I might look at some, uh, um, uh, magazines that are really interesting to me, but do I ever really look at the advertising? Do I really have time looking at billboards? Do I have time to do the old school, um, old school type of, uh, sort of consumption of this type of information? And, and I'm telling you I don't, and I know you don't. So the reality is, is that the effectiveness of gaining the attention that you want and people saying, hell, Ryan, man, that's a great company.

02:29                                    I saw the billboard and I think they're just wonderful. No, uh, it, it doesn't work that way anymore. People's attention are very, very quick. Which then leads me to the next, um, bullet here in this particular slide. I think there's a, there's a high level of digital numbness, digital content, numbness. Now what do I mean by that? Okay. I go out on LinkedIn, right? And you've got to try to stay it out on, on LinkedIn some way, shape, form. People are posting, you know, they're just going out there. We, they, they might have just fantastic, wonderful, absolutely stellar content, right? It, it just might be the best thing. But you know what, I notice stock photos and you know it, you know, it's bad when I come across a same stock photo that some big company is using and I see it and I can use it myself.

03:21                                    All I have to do is slap my logo on it. Stock photos. So as I, and I know I'm not the only one out there, I'll just sit there and I'll grow. It might be the best life changing content for me. And yet either the copy's not jumping out at me or whatever might be, it's, it's not resonating. So I just go by, I just go by, I just keep scrolling and scrolling until something catches my attention. And you know, when I find out it's the same look everything when I'm just scrolling on by, it's the same look, we are all sort of this lemming type of thing. And we just saying, all right, all right, this is the way we need to do it. And it's like Joe blow did it and he put this picture. I'm going to do something that's similar and I'm going to say it's, we all start marching in the same direction.

04:10                                    But what's great about a digital content creation is the fact that you could be creative because nobody's going to die, but you could be creative. Your objective is to create that awareness. Your objective is to create that attention. Right? Today we've got such a high level of numbness that we just, you're not, your message is not getting out and that is old way. We just get stuck in the same way. And I think right now, as opposed to in the past, I think right now there is this greater knowledge. People understand the necessity to have a digital presence. It just happens. But I believe now it's becoming far more commoditized. And so what that means is that I post, I post content, the content I post, it looks like this and it doesn't change. It doesn't, it doesn't evolve. It's the same thing. And we all have that great knowledge about what's good, what's bad, what's whatever.

05:11                                    But it is so commoditized and so it's just as just the realities of it. Okay. So I'm going to venture into blogging, right? Somebody set out there, you've got a blog, you got to write this stuff down, you got to create that thing. You know what the biggest problem is with blog sometimes. So the fact that I know I'm not going to read it, that it is a reading platform. And so I've gotta be sitting someplace, I've got to be reading it. It couldn't be, once again, the greatest and most insightful information known to man, but I got to sit down and it could be tedious and I don't have the time. Right? And so blogging, you've got to figure out the old ways. Like, okay, I created a blog and put a co, I put some graphic on it and boom, I've posted it out there and everything's just wonderful.

05:55                                    It's not it. Scroll by, scroll by, scroll by, I'm numb. And the next one that has always sort of, uh, uh, uh, sticks in my crawl is webinars. Okay, so here we go. Once again, I'm going to do a Bret webinar. What's the webinar going to be on? Well, we're going to be doing, you know, X, Y, Z. Well, fantastic. It is the same format, the same approach to where nobody, and I mean nobody, maybe some, maybe some, I'm not saying everybody, but a lot of people just numb. I'm numb to them. I'm on the webinar and we're talking about whatever, and it's the same thing. Talk to me about it. And sometimes it's so deep that you just numb. We've got to think once again how to change that and how to revitalize. Webinars are powerful. Blogs are powerful, but they're only so powerful if the message gets out and the people start consuming it, right?

06:54                                    That is the reality. If the tree falls in the forest doesn't make a sound type deal. Okay? Now onto digital posting. Somebody we've all heard we got to, as a company, as a individual, we've got to post, we got to post stuff. But you understand what that means. We just post once again, gets down to that numbness. So whatever our message is, whatever spectacular insights we can bring to our network, our community is lost because everybody is just numb. And so how many times does his happen? Hey, have you read my blog? No, it happens all the time. Well, a great blog and you just gotta, you gotta almost sell it right now for somebody to read it. So keep those things in mind. What I do and what we will talk about is how do you incorporate podcasting to revitalize your, your digital, your, your marketing, your sales strategy.

07:54                                    So case of point in this is just a little teaser. So what about, uh, let's say blog. You post a blog, great stuff, boom, it's out there, bam. And then it dies because nobody else knows what to do with it. It's a blog. It's out there. I posted it. Identity. Now I'm going on to the next thing. How about putting that blog and do blog casting? That's a thought. Then all of a sudden you revitalize it. You bring a level of humanness to that blog, right? Personality. You slap it on a video. Now they can see your shiny face. Boom. You've just transformed your blog. Got the message out there consuming. They're saying, man, you're a thought leader. That's what we're talking about. You gotta get away from the old way of thinking and recognize that why you need to do podcast. It transforms that old way of thinking because I'm telling you right now, I'm not saying that your, your content is not that good. I'm saying that people are not, you know, receiving the benefits of it. Okay? Old way. We did a little why today. We talked a little bit about the old way. You got to change that up. Now we're going to start diving deep. Thank you very much. People will be brave. Dare greatly. That's what you're all about. We're changing the world. You're changing the world. Thank you very much for joining the industrial talk podcast, and we're going to be right back with another great subject.

PODCAST VIDEO:

RELATED PODCAST(S):

https://industrialtalk.com/episodes/why-you-need-to-podcast/

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Why You Need To Podcast – The Old Way appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Domenic Rinaldi, Managing Partner at Sun Acquisitions about 4-M&A Steps to Ensure Proper Preparation and Financial Success. So you're interested in expanding your Industrial “footprint”. Well, you can grow organically over time or you can entertain industrial expansion strategies that include Mergers and Acquisitions of businesses that meet your expansion objectives. In both all cases you need a skilled M&A team focused on your success. Learn more about Domenic and his wonderful team at Sun Acquisitions on how to leverage their valuable insights into creating solid solutions for your M&A strategies. Find out more by the links below:

Company Website: https://sunacquisitions.com/

Company Facebook: https://www.facebook.com/sunacquisitions/

Company LinkedIn: https://www.linkedin.com/company/sun-acquisitions-llc/

Personal LinkedIn:  https://www.linkedin.com/in/domenicrinaldi/

Company Instagram: https://www.instagram.com/maunplugged/

Twitter: twitter.com/MAUnplugged

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Domenic Rinaldi with Sun Acquisitions is talking Industrial M&A Strategies for Success appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Alex Smolensky, Co-Founder at Zyfra Company. In this episode, Alex discusses leveraging and investing in industrial digitization solutions to improve production and insights into asset optimization. The ability to leverage technology is vital to the future success of any production company – Alex and Zyfra are at the cutting-edge of this market. Get the answers to your Why questions about Industrial Digitization along with Alex's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Alex and the wonderful team at Zyfra from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ALEX SMOLENSKY CONTACT INFORMATION:

LinkedIn: https://www.linkedin.com/in/alexander-smolensky-78227b1/

Company LinkedIn: https://www.linkedin.com/company/zyfra-company/

Company Website: https://zyfra.com/en/

Zyfra's Free Download: DOWN LOAD HERE

IIC Twitter: https://twitter.com/IIConsortium

IIC Company Website https://www.iiconsortium.org/

Podcast Video:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Live From IoT World Congress: Mr. Alex Smolensky with Zyfra Is Industrial Digitization and Improved Production appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Josh Ramsey, Founder and CEO of Strategic Point Marketing about Industrial SEO strategies for keeping your company above the fold on important Google search results. If you are NOT above the fold of the Google search results, you are losing business! Remember, 81% of people perform some type of online research before making a large purchase. You need to be on the 1st page of Google results and the top of the fold! Learn more about Josh and how to leverage his valuable insights into Industrial SEO Optimization just follow the links below:

Company Website: https://strategicpointmarketing.com/

Company LinkedIn: https://www.linkedin.com/company/the-strategic-point/about/

Personal LinkedIn: https://www.linkedin.com/in/joshuaramsey/

Company Facebook: https://www.facebook.com/TheStrategicPointMarketing/

Company Twitter: https://twitter.com/Strategic_Point

OTHER GREAT INDUSTRIAL LEARNING SOLUTIONS:

Infor's Educational Alliance Program:  https://www.infor.com/services/education-alliance-program

Infor's GenOne Program: https://go.infor.com/genone/

Festo Didactic: Blazing the trail in hands-on Industry 4.0 training: https://www.festo-didactic.com/us-en/

OTHER GREAT INDUSTRIAL RESOURCES:

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Josh Ramsey with Strategic Point Marketing and we are talking Industrial SEO Solutions appeared first on Industrial Talk.

Douglas Burdett with Artillery Marketing drops major Industrial Marketing value bombs! In this episode of the Industrial Talk Podcast, Douglas expands on the fact that the way industrial buyers buy has changed dramatically! Take note, if you are not heavily invested in implementing and learning about Industrial Marketing and the power of digital platforms positive impact your bottom-line, your competition is aware. Douglas hits the nail on the head in this Industrial Talk Podcast episode.

Company Website: https://www.salesartillery.com/

Company Facebook: https://www.facebook.com/artillerymarketing/

Personal LinkedIn: https://www.linkedin.com/in/douglasburdett/

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Maximo World: https://reliabilityweb.com/events/featured/maximoworld-2019

Safeopedia: https://www.safeopedia.com/

Industrial Marketing: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

Bliss Drive: https://www.blissdrive.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

YOUTUBE VIDEO OF INTERVIEW:

Industrial Marketing – The Journey

Industrial Marketing: Thinking About Your Customer With Todd Hockenberry

The post Industrial Marketing: Industrial Buyers Are Changing Dramatically appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Marketing: Industrial Buyers Are Changing Dramatically appeared first on Industrial Talk.

Change The Way You Think About Your Customers!

Everyone wants to Grow but No One wants to Change. If you don't change the way you think about your Customers, Business and Processes, you will NOT grow your business! That is a truth bomb dropped by Todd Hockenberry, Owner of Top Line Results. This week's Industrial Talk dives deep into the 8 easy ways to grow your business. Find out more about Todd at:

Personal LinkedIn: https://www.linkedin.com/in/toddhockenberry/

Company LinkedIn: https://www.linkedin.com/company/top-line-results-llc/

Personal Facebook: https://www.facebook.com/todd.hockenberry

Company Facebook: https://www.facebook.com/IndustrialExecutive/

Instagram: https://www.instagram.com/inboundorg/

Twitter: https://twitter.com/toddhockenberry

Company Website: https://www.top-line-results.com/

Book Link: Get It Here!

OTHER INDUSTRIAL RESOURCES:

Reliability Web: https://reliabilityweb.com/

Reliability Conference: https://reliabilityweb.com/events/featured/the-reliability-conference-2019

International Crisis Management Conference: https://www.crisisconferences.com/conference/

Safeopedia: https://www.safeopedia.com/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Your Industrial Digital Toolbox:

Active Campaign: https://www.activecampaign.com/

BombBomb: https://bombbomb.com/

Social Jukebox: https://www.socialjukebox.com/

YouTube Video of Interview:

Related Podcast:

Industrial Marketing – Hamburgers Vs Sliders – Little Bites

EP 065: Getting More New Industrial Clients Via Industrial Education Based Marketing With Ted Miller III

Related Blog:

Successful Are The Failures – They Rightly Value Success!

The post Industrial Marketing: Thinking About Your Customer With Todd Hockenberry appeared first on The Industrial Talk Podcast with Scott MacKenzie.

The post Industrial Marketing: Thinking About Your Customer With Todd Hockenberry appeared first on Industrial Talk.