On this episode of Industrial Talk, we are chatting with Casey King with AZO about maintenance accessibility, ergonomics and safety in your material handling solution.  Here are the key takeaways:

• Casey is the Director of Engineering and Operations at AZO, a company that designs bulk ingredient handling systems.
• AZO can handle projects of any size, from small one-offs to fully automated new production plants.
• Casey discusses the importance of maintenance and accessibility in the design of material handling systems.
• In the past, maintenance was often not considered until after the system was installed. This led to problems with access to equipment and components.
• AZO is now making a conscious effort to consider maintenance and accessibility early in the design process.
• This helps to ensure that systems are easy to maintain and that components can be easily replaced.
• Casey also discusses the challenges of finding and retaining plant resources.
• In some cases, it is no longer possible to find enough manual laborers to staff a plant.
• This is leading to a greater demand for automation.
• Azo can help companies to automate their plants and to improve their efficiency.

Here are some additional points that were made in the conversation:

• Casey emphasizes the importance of having a “owners mentality” when designing material handling systems. This means thinking about how the system will be used over the long term, not just during the initial commissioning phase.
• Casey also discusses the importance of using standardized components in material handling systems. This makes it easier to maintain and repair the system, and it also makes it easier to upgrade the system in the future.

Overall, the conversation provides a good overview of the challenges and opportunities in the material handling industry. Azo is well-positioned to help companies to address these challenges and to improve their efficiency.

Also, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CASEY KING'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/casey-king-b309b31b/

Company LinkedIn: https://www.linkedin.com/company/azo-inc./

Company Website: https://www.azo.com/en-de

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OTHER GREAT INDUSTRIAL RESOURCES:

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Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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The post Casey King with AZO, Inc. appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Kym Wehrle, Director of Engagement/Operations at MxD about “The Positive Manufacturing Impact of Technology for Small to Mid Size Manufacturers “. Get the answers to your “manufacturing” questions along with Kym's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KYM WEHRLE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kymberly-wehrle-mba-bb893517/

Company LinkedIn: https://www.linkedin.com/company/mxd/

Company Website: https://www.mxdusa.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

mx, technology, industrial, manufacturing, industry, organizations, upskill, innovation center, workforce, innovation, facilities, imts, individuals, partners, contact information, mst, operations, people, focused, industry professionals

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community. You need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go right once again, thank you very much for joining an industrial talk the number one industrial related podcast in the universe, Kym, and it is backed up by data so don't even go there. That's exciting. Congratulations. You know what we do? We celebrate industry professionals all around the world because you are bold, brave, you dare greatly. You are changing lives, solving problems and making the world a better place. Why not celebrate you? We are broadcasting from an incredible What'd you call it an incubator? What do you call it? Innovation Center.

02:08

English is tough for me. Innovation Center. MxD is the location it is in Chicago, Illinois. And my gosh, I'm looking at the window because we're on the outside looking in. But then it looks great. And we're going to be talking to Kym.

02:23

But engagement director of engagement. Let's get cracking.

02:27

Yeah, that's perfect. All right. Let's just wrap it up. How did he get ahold of you? Just kidding. That's that's called podcast comedy. And it's very, very loosey goosey. How are you doing? Good. This is exciting. It's been a great day. Yeah. IMTS kicked off the week. And it's just been really, really busy. So So I go to IMTS. So first time, and and if you've never been to that show, overwhelming. Overwhelming is an understatement. It is the Grand Canyon. Yeah, it's cool of all of this stuff. It's it's it's it's huge. Yeah, massive. So we were

03:04

we went into the CNC, which is the south part of the country.

03:11

And the CNC was just absolutely massive. But there are a bunch of massive ones. Yeah, just insane. When we arrived there, I went with two of my colleagues. And we all thought that someone else knew where they were.

03:22

And so we walked to the opposite part of the facility, then we were supposed to be so we got our workout in Monday morning. And it was wonderful. And we saw plenty of partners and new technology. Oops. Yeah. So you were winded right off the bat. And you know, it's a big show when it when the booths are into the 300,000 range. Yeah, yeah. It's the schematics. You have to otherwise you won't be able to map it out. Yeah. And then you'll get frustrated because you'll say Darn it, I took a left when I should have taken a right and I was like, Okay, I gotta go find a place to eat or change the time in my watch, because now we're in a different time zone. All right, let's talk MST

04:05

give the listeners First off, I got your director of engagement. That's one. Yes. What does that mean? That means that I work with our entire ecosystem. So we have over 290 members, ranging from startups, to large manufacturers, to academics, to government partners. And the purpose of NXT is to really solve problems that no one organization can solve on their own. And so those who are in our ecosystem are innovative forward thinkers who want to come together and solve large problems and complicated ones.

04:41

Yeah, so because there are some challenges out there. I don't think I think that the spirit of collaboration is even more important today than it I think has ever been. Because I know I get overwhelmed. I know that something's happening out there. I know that this is a brave new

05:00

World and everything's all wonderful and hunky dory and all that good stuff. But it's it's, it's it's way over, I might have laid off again, how do you bring it all together? How do you bring it all together. And so that is what our 20 22,000 square foot manufacturing floor does is it brings together artificial intelligence, robotics, cybersecurity, and pieces it all together. So we can advance an entire industry. It's not just one organization, if you were to talk to any manufacturer, and ask them, who's who's solving your problems, they're not going to give you a singular name. They're going to give you a handful of organizations that they're working with. And so the partners here at AmEx, see, rock, recognize they're not the only solution to their problem, and they want to collaborate and be open even with their competitors. So how many if you're sitting here, you don't get it? Because we're going to be doing some on the spot interviews at this in marvelous, marvelous location of all of the individuals in the companies that are in there. How many companies are in there? What a great question is a great question. Put me on the spot right there they over around 20, around 20, Oregon, different organizations, probably way more than that, if we were to actually tick through all the hardware that's associated with it. So between hardware and software, we're probably upwards of 5075 different organizations that are represented through the different technology demonstrations. Where did the sort of break How long is MSD? Been around eight years this year? And and how did it what's like the genesis of it? What I mean, you're, let's put it this way.

06:34

The digitization of manufacturing has is, is at a feverish pitch. That's right. And so eight years ago, it wasn't like this today. No, it was. So what was the brainchild? Yeah, so eight years ago, the government decided that in order to be a global competitor, in digital manufacturing, they really needed to create a couple of different centers focused on innovation. And so we're one of 11 different Institute's sponsored by the Department of Defense that focuses on bringing together government, so public private partnerships, to really advance technology. So our mission is digital technology, design all the way through sustainment and supply chain.

07:16

And so what we do is we bring together different partners to solve kind of larger problems. And you're right, eight years ago, and no one was thinking about it, no one really understood industry for it at all. And so it's been really exciting to be on this side of it. And educating the first three or four years was awareness and education. What are people doing in this space? What are some topics, you need to be thinking about? Focusing on small little pilots to help demonstrate and validate the ideas that are coming about? And now it's practical applications? What's my ROI in which technologies can I use today? To help me advance and which technologies do I need to be considering and beginning to

08:00

begin to?

08:04

Make it real? What but it's okay, just escaped? Which technologies they need to begin to, like tamper with, right? Like, yeah, figure out like, see, that, to me is really interesting, because so having a finance background, I see all of this is great stuff. Some of it can be shiny objects, and here's just like race and after it, and it might not mean anything within the the marketplace. Does MX D, also provide some sort of financial guidance direction? Because it's all great. I mean, it's wonderful. But is there's got to be a go to market solution for this. For what do you mean, just when you innovate something, right? Sure. So your people looking, I mean, to scale it, you're gonna have to have somebody saying, all right, cool. Yeah. So that that's one of the challenges that a lot of our partners are looking at now is moving from Pilot purgatory to how do I actually scale these technologies across different facilities? And so there is no one singular solution to that, because most global operations have different

09:15

manufacturing setups at the different facilities, right, a lot of merger and acquisition in oil and gas, aerospace and defense. And so each one of those facilities are going to have a completely different

09:27

ERP system, or you know, the yesterday they are so trying to integrate and merge all of that information together is really difficult. And so scaling is difficult. But when you come here, we can think through that we can develop architectures and

09:44

data scheme schemas that help them work through those those challenges. So if I'm a company, I'm listening to what you're saying, and I'm and come to the conclusion that I need help, or I need to work with a team of individuals that can

10:00

helped me succeed or, or pull out that knowledge nuggets. So it's becomes real. What's the requirement? Or what's the sort of the

10:10

process for MST and companies and all that good stuff? Sure. So we have a range of different membership options. And most small, all small and mid sized organizations $500 $500 they can join. But but to find what is small to midsize revenue wise,

10:28

that's defined by the Small Business Association. Yeah, just just all right, Justin, there it is.

10:35

Five 100 bucks. And we did that. So as accessible, we develop tons of free rule.

10:41

free tools and resources for organizations to really kind of understand what industry for Dotto is, and begin to break down the barriers associated with adopting this technology. And so a couple resources that we've developed is the cyber hiring guide. So as you connect things, they become more at risk, we become more vulnerable, right? The more digital technology that you're adopting, the more risky potentially your business becomes. And so to reach the small midsize manufacturers, there has been a couple of different things that we've developed for them. One is a cyber hiring guide, taking a look at the different roles that are going to be required for the future workforce to prepare and secure operations, digital operations, or using cyber hiring, hiring h I r i n Yeah, hiring guide. So basically, what roles and responsibilities and skill sets are going to be required for the workforce to support a digital operation securely.

11:42

Yeah, because everybody's just full steam ahead, digital transformation, this is where I'm going. But those are all just, you know, potentially weak penetration points could be vulnerability, whatever it is, you just, you better be on top of that. I mean, cyber is, is it could turn your digital transformation, Vision upside down relatively quick. Now, you touched on something that I thought was interesting is your members, people, we're talking about resources, we're talking about people, we're talking about bodies, we're talking about training, we're talking about getting the right people at the right time doing the right things.

12:23

And that's a challenge. What's MX? D sort of helping helping members do that?

12:30

If there's any fill the pipeline? Yeah, so we actually had a workshop today, we're hope we're hoping to help our manufacturers think creatively and differently about accessing the workforce. And so we held a workshop today that focused on diversity, inclusion, equity and accessibility, specifically accessibility, how do we take a look at individuals with disabilities, either physical or not, in include them in the workforce discussion? Adam Ola,

13:00

from Tao is representative. He's been with the Institute since the very beginning and said a couple of really meaningful things today. One is I really want to give anybody with the willingness to work, the ability to work, and I feel like that is so powerful. It's just good.

13:14

I love little snippets, that you could sort of put in your pocket and say, Hey, check this one out. And our other keynote speaker, Bridget from Access Living,

13:25

noted that over 60 million individuals in the US in the US are

13:31

disabled in one way or another, how do we give them the ability to kind of fill the workforce gaps that we're seeing today in manufacturing, even if we reached a fraction of them? Yeah, there's there's an initiative out there called

13:45

15 or 15%. I can't remember what it was. But it says there's a population consists of 15%, disabled individuals various degrees, you know, that that's always conversation. But yeah, that's, that's a significant amount of that's a big population. The the area that is also of major conversation, is

14:10

how do we remove and I think, the innovation centers that you have here and others, I think that that is goes a long way of removing a manufacturing stigma. Yeah, like, hey, it's a dirty job. You know, I'm just, you know, whatever it might be, and, and I think we have to do a better job at saying, Oh, no,

14:33

it's it's sophisticated work. Yeah. So I don't know, what do you think about that? We're changing the way people interact with the manufacturing operations, right? We're no longer dark, dirty and dingy. Oh, we're leveraging robotics and data analytics and thinking critically about our operations to improve efficiency. So now these workers need to just rescale and upskill. So that's something we talk about a lot. Our Director of Workforce Development lists

15:00

I'll see if she's around here tonight, this might be a really great conversation to talk more deeply with her. Yeah. She talks a lot about rescaling and upskilling. And part of her work that she's done has created career pathways. exactly for that. How do you take it professional professionals, and upskill them and create some foundation for OT application for security and understanding some of the implications of going live with the digital technology? I gotta tell you,

15:29

you're hitting on all cylinders. Can I use it? Sure. You're hitting on all cylinders? Because I believe that there. Everybody has that whole upskill reskilling is so dark on hot, what do we do? How do we optimize what it you know? Like the robots right? If one person could do multiple things, because you got that robot, right and that's, it's all a part of it. All right. How do people get a hold of you? How do they say hey, I want to get a hold of Kym with water. Sure. Visit em mxdusa.org. Yep, you can find my contact information on online. Shoot me an email, give me a bad stead card out there on LinkedIn.

16:10

I do. Well, so there you go.

16:13

confident enough. All right. We're going to have all the contact information for Kym and MX D out on industrial toxic fear night, you will be able to contact her with no problem. So don't come to me and say I can't get ahold of him. Because you're not telling the truth. All right. Once again, we're broadcasting from MX D Innovation Center here in Chicago, Illinois. It's fantastic. Yes, it's fantastic. It's wonderful. All right, don't go away, we're gonna be right back, we're going to have another we're going to just wrap it up on the other side. And I'm going to have all the contact information. So do not go away. We will be right back.

16:50

You're listening to the industrial talk, Podcast Network.

16:56

All right. Once again, thank you very much for joining us on industrial talk. And thank you very much for your support. Give us your name. MxD is the Innovation Center. And I'm always say it got to innovate. But but one of the big keys to innovation is finding those trusted individuals, those trusted organizations that will help you along with that journey. MxD, no matter where you're at, on your journey, you reach out to MX D. It's all out on industrial talk.com I'm telling you, they're smart, they're focused, and they truly have a passion for your success MxD Do not hesitate reaching out to them. All right, as you know, we are building a ecosystem here at industrial talk. By the way, we're getting ready to launch a new website. So be on the lookout for that. And I'm sure that's gonna cause a lot of headache for me, but it doesn't matter. You're that important. Anyway, an ecosystem that is really dedicated to education. Definitely. Collaboration is a must. And of course, innovation. And an MxD definitely embodies all of that. So anyways, that's just where I'm at. Thank you again, we're gonna have another great conversation coming from MxD shortly. So be on the lookout for that and thank you once again for your support. Take care, be safe, and we'll talk soon. Bye

The post Kym Wehrle with MxD appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Bettina Rotermund, Head of Strategic Marketing – IoT with Siemens about “Mentoring, Supporting, Advocating and Encouraging more Women in Industry”.  Get the answers to your “Women in Industry” questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BETTINA ROTERMUND'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/bettinarotermund/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

patina, siemens, industrial, bettina, technology, people, iot, female, male, diversity, tx, problem, digital transformation, speak, step, find, working, customers, order, listeners

00:00

Industrial Talk is brought to you by TxOne now you know cybersecurity is important if you're on this digital transformation journey, TXOne networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TXOne's taken that into consideration. And they provide a suite of solutions that truly meet your cybersecurity needs go out to TXOne dash networks.com and find out more, you're not going to be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community. You need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. All right. Once again, thank you very much for joining industrial talk. We were on site at IoT solutions World Congress, Barcelona, Spain was the location absolutely excellent event. And that's where I connected with Bettina Rotman and she isn't, you need to connect with her you need to go out to LinkedIn, you need to find Bettina, you need to just be a part of her network because she is an absolute digital Rockstar that must, you must connect with because you're about to change the world and she's changing the world. Also. Siemens just launched this accelerator. I'm right on the website right there. Right on the website. And it's the open digital business platform for accelerating your digital transformation. Yeah, right there. You need to find out more you need to learn more, there's a button that says learn more, go out to siemens.com Find out more reach out to patina because this conversation is absolutely wonderful and it is Women in Technology is the subject so enjoy the conversation with Bettina.

02:24

She's, uh, You're a legend. Again, I'm gonna go back and I'm gonna, I'm gonna put this on in our conversation just because you are a legend. I met listeners I met patina. Virtually, she blew my socks off. She's got massive digital skills. And and I don't know how she does it. And she's able to communicate it in a way that even I understand. And that's quite a challenge. How you doing Bettina?

02:49

And now I'm blushing

02:51

out here. Shut. I'm doing well. Thanks, man. Check it out. Yeah, I'm having a great time. I mean, the hacky. I'm like the guy that brings the six pack of beer, I don't really have like, Hey, he's a fun guy.

03:05

I can help you to digitalize the kitchen

03:09

digitalize the six, then let's just make it a case. That was just leveraged. Yeah, we didn't get we didn't get a chance to go out for your leaving tomorrow. I'm going to say you live in a day. That's right. We didn't get a chance to have a bourbon or anything from that is a problem. Because you're a busy person because everybody wants to talk.

03:32

Because I'm busy to talking to other great people and getting inspiration and exchange and finding similarities and working on new projects.

03:42

To Ben, you're just you're just an awesome person. All right. For the listeners, let's do it. Again. If you have not caught her original conversation on industrial talk, go out to industrial talk.com type in patina, you'll find her because she's the only patina out there. Going forward, if she's the only I'm not going to have any other patina something just to push them away. I've said no. But Tina's will give us a little background real quick, but you know who you are and about women in tech. Exactly.

04:11

So I'm a Bettina Ottomans. I worked for Siemens now for four years, which is two years longer than my average tenure with companies who speaks for Siemens, and pretty well. I'm responsible at Siemens for the strategic marketing in the sector of IoT digital transformation and business transformation.

04:29

mouthful. It's a mouthful. Yeah. You're the one that can do it. That's

04:37

actually I have a great team. I have great leaders around us. We have bright minds. We work super close together with our customers and partners. That's a it's a real it's like the biggest playground I could have hoped for. So I'm very happy. I'm a happy camper. Where

04:53

would you what is cool about the whole thing is that there's a lot of buzz around what's happening with digital transformation and in all the technology and the innovation that's going on, you know, everybody's saying, hey, I can do this and do this. And the use cases are getting developed. And they're everything is just all wonderful and exciting. You know what the problem is? The average guy like me, who doesn't have the, the intellectual horsepower, like you is hard, I have a hard time keeping up with all of the changes and all of the things that can happen. It's just there's a velocity that I just I really do.

05:27

The change is unprecedented. And that's for sure. And that's not only the change, it's the complexity that yes, so um, we did a lot of surveys, and we talked to customers and did a lot of deep dive workshops with customers to figure out what is it that they truly need. And usually, when you talk to customers of your usual visits, they report on the symptoms that they see in that they experienced, but sometimes it's not, most of the times, it's not the root cause. So it really takes time. And this is to make approach to go deep. And to figure out what are the underlying patterns that hinder people who do IoT or to be successful or to change their operations for the better. And so this is where we help. And this is where we come in to say, here is a place where you can see this is the art of the possible, other people have done it before, which make it more easy to adapt to what is already existing and what is proven and to move on from there and not starting from scratch. Yeah,

06:23

I think the market is screaming for that. I think we've got to venture beyond the hypothetical, yeah, I can do this. But where, and have the real, something that's touchable smelled like, there it is right there. And it's doing this, and this is the value proposition and recognize that I see customers, they're all dealing with their own set of challenges. So you got to start there to figure out what the problem is, what they're looking for, and how to solve it. But then, you know, be able to use some use case. But that's not what we're going to talk about. We can we can definitely riff on that for a long time. But I don't want to talk about that. I want to talk about women and technology. You're here you were at this conference, you were on a panel talking about women and technology. Can you explain to the listeners what that what that was? First of

07:09

all, it was great fun, because I had bright, super intelligent, powerful woman or like just an A Polina and Alicia seen a Paris and an instance of kowski around me, and Jessica, and Lisa being CEOs of relayer, and a rebellion. And the fun fact is, we all showed up for the, let's say, pre read to this thing in bright red colors, and everybody, you know, by design, but individually. And we just said, Yeah, we're here to make a statement on why we need more diversity in the sector, and how we can help and that we are up for leveraging our personal platforms in order to do this. So

07:50

I think it's a no brainer, don't get me wrong. I I I'm just looking for the right person, the right insights, the intelligence, the smarts. So is there still a reluctance to? or is there an encouragement to direct women to technology? What's What, what, what's the beef?

08:14

The problem is multi fold that makes it so difficult to tackle because you have systemic issues, you have individual issues, you have geopolitical issues. I mean, the easiest is to say, let's install a quota and then it will be cured in a couple of years, which probably is not the case. Because if you installed the borders, but then you do not have then female leaders that feel belonging to the culture and feel happy where they are. It's never never going to work. So you can look at is there a diversity, and I mean, for us also, at Siemens diversity is so much more than just gender diversity, we talk about diversity, inclusion and belonging. And that means everybody is welcome to the party. Everybody is not only allowed to dance on the party, but we want everybody to dance in order to enrich our culture. Because we not only believe we see proven by a lot of studies, the more diversity means the more resilient the more sustainable, the more successful solutions. So but I mean, for society, it's the easiest to look into gender diversity first, and maybe we'll stick to that. The problem is, if you look at a typical pyrometer, and you want to have more leaders on top, you need to grow them from the bottom and just falling from the sky. So actually, it starts in school. It starts in how kids are taught mathematics. Then it starts on what is the perception on the technology sector. So I dropped math in 12th grade because it just simply wasn't a good at it. I couldn't find any meaning is

09:50

okay, whatever exactly what

09:53

people perceive or what females perceive if you want to go in technology, you need to be an engineer and you need to be good in mathematics. This is the the chain that basically, this is what we what we present to the outside world. So there is so much more needed in technology, you need UX UI designer, you need customer succession managers, you need to have people that understands the buyer journey in order to present them the right portfolio to match their their needs. And there's so much more needed. You need management skills, yeah, you need to have social skills like hell, because in order to be able to reduce this complexity, and to maneuver through ever getting more volatile times, you need different skill sets. But this is not what we talk about technology to the outside world. And thus, also with a lack of role models, young females look at the thing says, there's nothing in the form. And this is why we are lacking people, we are lacking young female talents moving into technology, and then then comes to the systemic issue. And then they need to move all through the hierarchies of the super companies that we see and need to stay there and not being you know, completely disappointed by, I cannot work flexible. I want to become a mom who's taking care of the kids, etc, up. So there's a lot of issues that we have to tackle. And also when it comes to the systemic issue of the bias that we all have. It is a young female talent would say something and then somebody else will he phrase it 30 minutes later, and then it's got to be his idea. There's less protection in the way. Okay, thanks

11:31

for just repeating what, Jessica Nina, Joe,

11:36

whoever said in the first place, this is something that is also very hard to tackle. And this is just only one thing. I can report on incidents I had years ago when I entered the boardroom, in one of my employers. And then somebody said, Oh, the decoration is entering room. And so this is something I say okay. That he does. And that is either your, your prep for that, yes. Okay, I take it with a good portion of humor. And let's, let's see, this is laughing in the end. Or you just, you know, you're hurt by it, because it's like, it's like sandpaper on your skin?

12:16

Yes, I just, I think it's fine. To try to unravel what you were saying. I think one of the things that I gravitate to is is the the education component, instilling that passion in the beginning, having the institutions that have the education institutions that, that encourage that I think that that's a that's so important. And to your point. I mean, to, you know, you don't have to be a whiz at at math, I wasn't. But then you know, you have other skills and other abilities. But I think that encouraging from a from a young youth on up, I think that's incorrect. Let me ask you this about Siemens. With that said, you've got a culture you've got certain passions about, about that diversity, inclusion, all of that good stuff. That's all fantastic. So how does Siemens an organization, be able to take take the women, the woman the workforce, and then begin to work them up? There's a program associated for

13:15

that. We have several programs, because they are not always working on a global scale. Yeah, you need to take the local circumstances into consideration. It might be something working in the US, but it's not working in India. Yeah, because the social setting and context is completely different. So there are a lot of local elements and activities, there is a global equity program that we that we launched, and that has a lot of sub segments and sub activities, in order to really dig into all the different areas that are just mentioned, there you have a bias, you have the opportunity to source the talents in and make them grow, so to speak. And that is it has completely different facets. And that also is very nice, because then the young talents can look into where do they feel belonging? What does what speak to them in terms of the activity that they then also can choose and are maybe also eligible for. And for us, it's very important also to put the role models in place and the role models is not just somebody like me, who's fighting for the ones that are stepping into my footsteps, but it is something about male advocacy. And that is what Jessica Polina yesterday brought up it's not about male allies because male allies is just like, Yeah, I would jump in if need be, and but it's more a passive role that that is behind it. If you're talking about male advocates that are male making an effort in order to help young females rise and thrive, and this is what we also look for, what are the male advocates that make an effort that make room and space and share their knowledge and I happy in order to to make young females thrive in the organization?

14:57

Is there a mentor type of outside Get the mail, I get that, yes, they've got to step up, they've got to not whatever, they've got to be supportive and all of that good stuff and help. Is there a mentor program that lets say, hey, Bettina, mentored her or whatever it might be?

15:14

Yeah, that's, um, we have this. And we have that in literally every business unit because this also designed around what are the needs in that business unit that help female rise to the top now. So you need work skills, you need soft skills and personal skills and that all needs to work together. So I personally am involved in two programs, the one is the sponsor her program, yeah, where you find the senior exec where you find senior leadership people, male and female, and you figure out who chemistry wise and knowledge wise or the best to each other. And then you have the sessions, you have counseling, you have coaching and mentoring sessions with these young talents. And that proves to be super successful because you come from the same area, you know, what's working, what's not working, you can share your knowledge tool, you understand what is the specific situation that person is in, and it's easier. So that's the one thing that's working in a lot of areas and a lot of flags, which I'm heavily involved in, I love this working, because also I get so much back from this young talents, and learn from them the same as they might learn from me.

16:28

I'm a big fan of the youth insight.

16:31

Yeah, and it's not only us, um, sometimes the gap in age, it's not even that big, but it's the gap in the hierarchy. And that comes with totally different shapes and sizes. Yeah. And the second thing that I'm doing, I'm active in our grow to blow network. And that is a women for women, no female for female network, where we find also sponsors and coaches and leaders that help other other people find. And I mean, we look at it and says, yeah, that coaching is a nice thing. But it's really does make a difference to the lives of so many people. And I'm just giving you an example, in one of my sessions that I had speaking in front of a bigger group of these coaches, a young female stepped on set with Tina, I needed advice, do you recommend adapting to more male behavior in order to be more successful in the company? And I was just like, yeah, there was, No, I have to digest it. And I said, Give me a second to think about it. And I in my, in my mind, there was this swirl of what does that mean? Does that mean she needs to speak and low voice? Does that mean that she needs to show up only in decent, black, gray, white dresses that she needs to make? A you know, whatever? cut her hair? I don't know. So there were a lot of things in at the same time in my mind? And the answer was, Don't you dare.

18:00

Beautiful. I was getting ready. I was so I was holding my breath. I was gonna say You better not say yes. Because I was.

18:07

Yes. So for me it was that everybody was looking at me. And I said this is this will be two steps back. Don't do this. Whatever you need in order to thrive and to excel and to feel strong and having somebody your back call me in any way anytime. 24/7 I'm here. But we need more diverse thinking behavior. We know, we know, we know that diversity is success criteria for the future. So what happens if you copy male behavior, this is making it even worse. So this is not what we want. But we are living in this in this friction time. Yeah, we're seeing declining the one leading culture and making room for other cultures that move in and in this X in the middle of this is the friction phase. And this is where everybody has it. And that's why you cannot step back if you need to step up. And my job is to make sure that the young females have a problem solving pool that they can tap into and say if this situation occurs, I'm proud because I have spoken that group with patina and I'm stronger I feel much more practical this one and it can stand the storm if it arises. So this is what we all need to do stepping up and making an effort in order to work against the bias and making these young teammates

19:27

your rockstar. I do I think you're I love that kind of guy. Yeah, you do you're you're pretty spectacular. Because I think you're you're you're hitting on all cylinders on on all of these topics. I was just when you when that young lady walked up to you and said Do I need to be more I would say no, no, no, no, no, no, no, no. I don't want to I don't want that. Never ever. So somebody's out there saying gosh, I want to know more about patina. How do they get a hold here?

19:57

I'm easily to find on LinkedIn. It's a Tina. or testimonials from Siemens Sue.

20:03

And do I have to say it like, because I won't because I can spell it. It's gonna be out on industrial talk. Exactly. See what I tell you listeners. Again, she does not disappoint at all. All right, again. Thank you. Thank you. Excellent. All right listeners we are once again day three IoT solutions World Congress, we are broadcasting live great venue, great people, great professionals like Bettina, all around here. So put that on your bucket list. We are going to wrap it up on the other side. So do not go away. We're going to have all the contact information for patina and then some at industrial talk. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

20:53

Again, thank you very much but Tina for being on industrial talk. You are a rock star at Digital rock star. Thank you very much. Thank you for what you're doing. Thank you for speaking about women in technology, important conversation. Excellent job. Also listeners go out to siemens.com Siemens accelerators out there right on the homepage right there with the Learn More button. This is the to accelerate your digital transformation. Yeah, you need to be in the digital transformation game you do and you need trusted individuals to help you with that journey. That's right patina team Siemens. absolutely a must wonderful industrial talk is creating a platform a platform dedicated to industrial education. Please support us in every way possible. All right. Be bold. Be brave. Yeah. dare greatly you guys are are just absolute incredible individuals you in industry. So hang out with people who are bold, brave and daring greatly in you're gonna change the world. Thank you very much for what you're doing. We're gonna have another great conversation shortly.

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