This is the place for the latest and greatest industrial strategies and tactics for the business development professional!

About The Industrial Dojo

Here in the Dojo we are about business tactics that focus on educational Speed, Conditioning, Discipline and Adaptation to Industry's changing conditions.  We want the Industrial Professional to be effectively equipped for all variables and opportunities within the Industrial Market.  We aggressively cover Industrial topics that include:

  • Finance
  • Business Development
  • Sales, Marketing, Branding
  • Leadership and Culture

All are presented with concrete and applicable industrial solutions to maximize your investment of valuable time and energy!


Industrial Sales: Looking for Something Easy.

03/08/2019 | 0 Comments
Industrial Sales Solutions

Looking for Something Easy? Industrial Sales: If we're passionate about being the Industrial Sidekick to our Hero (Customer or Prospect) then there are no shortcuts.  Our focus needs to be 100% on the success of our Customer.  We can have the mindset of Looking for the Easy solution – We can't cut corners our Customer's…

Industrial Leadership: Is It Ever Enough?

03/07/2019 | 2 Comments
Scott MacKenzie Discusses Is It Ever Enough?

Is It Ever Enough? As an Industrial Leader, ask this question: “Is It Ever Enough?”  Do you Stop helping your Industrial Customer or Prospect to Succeed? Listen to this episode of The Industrial Talk Podcast and realize It Is Never Enough to help your Industrial Customer or Prospect to Succeed! Podcast Transcript:                                      The industrial…

Industrial Sales: Industrial Sidekick

03/06/2019 | 2 Comments
Providing Solutions to Your Industrial Customer

Industrial Sales requires that you look at your Customer or Prospect as the Hero in your story.  That means your Hero has a Nemesis.  This Nemesis is trying to prevent your Hero from Succeeding.  You are your Hero's Sidekick.  You are dedicated to helping your Hero Succeed and defeat their Nemesis.  You provide your Hero…

Industrial Sales: Service Commoditization

03/05/2019 | 4 Comments
Improving Your Margin

Find out what to do when your Industrial product or service becomes Commoditized.  We expand on the two options available: 1. Innovate and 2. Develop your Know/Like/Trust/Caring/Friendship. Industrial Sales Resources: ActiveCampaign BombBomb Industrial Academy Industrial Dojo Industrial Talk Podcast Transcript:                                      The industrial talk podcast go big in just six minutes a day. Building a…

Industrial Sales: Getting Angry

03/04/2019 | 0 Comments
Getting Mad

Sometime there will be Customer's or Prospect's that will Get Angry with you.  They could be having a bad day or you said something that didn't sit well with your Customer.  Fear not, you are in good company so keep in mind these 5 points: 1. Don't be an A-Hole. 2. Don't let fear control…

Industrial Sales: Demonstration (Show)

03/01/2019 | 0 Comments

OK, we now understand our Customer's Passion.  We have aligned our Customer's Passion with Our Passion.  We understand that it's important to look the part.  Now let's Demonstrate (Show) our Prospects that we are Specialist in solving problems, Knowledgeable at solving problems and we are grounded in Trustworthiness.  GO-BIG and Demonstrate our understanding of what…

Industrial Sales – Judging A Book By Its Cover!

02/28/2019 | 1 Comment

The fact is, we all Judge a Book By Its Cover.  When I buy a bottle of Wine, I look at the label…  If the label is cool and attractive, I'm more inclined to purchase.  Conversely, if the label is not attractive, I'm not going to purchase unless someone recommends.  Your interaction with your Customer…

Industrial Sales – Match Your Customer's Passion!

02/25/2019 | 0 Comments

Be magnetic to Industrial Prospects by being candid about your Passion and Values.  Align your Passions and Values with your ideal Industrial Customer.  Prospects that value your Passion and are aligned with your Business Vision are more likely to engage in future opportunities. Podcast Transcript:                                      The industrial talk podcast GO-BIG in just six minutes…

Industrial Sales – What is Your Customer's Passion?

02/22/2019 | 1 Comment

You need to have this conversation with your Industrial Customer.  What is their Wants, Concerns, What do they Stand For and What they dislike!  This conversation is important to align your Industrial Offering.  GO-BIG – Understand Your Customer Passion! Podcast Transcript:                                      The industrial talk podcast GO-BIG in just six minutes a day. Building a…

Industrial Sales – What Is Your Offer?

02/21/2019 | 0 Comments

What is your offer?  I have two questions; 1) Does your services or product solve a Customer Problem?  2) How do you know that your service or product solve a Customer Problem?  Answering the 2nd question and working with your Customer ensures a solid answer to the first question.  GO-BIG and understand how your offer…