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Build A Better Industrial Sales and Marketing Platform for Greater Success in 2020

Be Bold, Be Brave, Dare Greatly and Change The World!

Webinar Date and Time

December 5th, 2019 at 1:00 PM EST

(Presentation followed by Q&A)

You're spending obscene amounts of money for VERY LITTLE! Ever heard of Diminishing Return?  Well, if that's what you're shooting for...CONGRATULATIONS! You have hit The Target, my friend!

WHY ARE YOU SETTLING FOR MEDIOCRE, paying champagne prices for bottom-shelf beer? It's TIME to recognize and accept that all this stuff CAN and SHOULD be done DIFFERENTLY!  Scared of a bit of change? Scared-Schmared! Step up and be the adult in the room.  Foot-dragging never got anyone anywhere! It causes blisters and ruins shoes.

This Webinar Will:

  • SMASHES Conventional Wisdom
  • STRETCHES Comfort Zones
  • CREATES New Solutions
  • PROMOTES Bold Innovation
  • REFUSES Excuses

Webinar details are below:

Webinar Signup!

Register for the webinar below.

No Worries if you can't make it, we will send you a link to the recording!

Webinar Sponsors

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Scott MacKenzie, lives and breathes his passion for Industrial growth and success - Professional Industrial Disrupter. His humble beginnings as a lathing contractor and certified journeyman/lineman gives him the field-cred needed to understand industrial challenges. His MBA and Post-Grad education opened the door to lead a team onto the NASDAQ while serving as President of a multi-national terminaling corporation.  Scott grew the business +30% through acquisition, customer solutions and aggressive business development.  He leads a team of dedicated professionals, unafraid of out-of-the-box thinking and ready to serve the Industrial market with excellence and innovation.

Scott MacKenzie - Creative Founder, Industrial Talk Marketing

Here's What You'll Learn

What Not To Do!

Learn from me and my mistakes. Grow some humility and let others teach you. Don't insist on inventing a new horseshoe while everyone is buying cars. Wisdom borne out of another's experience is PRICELESS. It will save you SO MANY HEADACHES!

Shiny Objects!

Do not be distracted by Shiny Objects! They're lovely to see, but get you nowhere relative to your goals.  I'll guide you to the RIGHT ones, those that actually advance your agenda, grow your business, serve others and put money in your pocket. You'll learn to keep your head down and swim in your OWN LANE.

The Strategy

My journey to strategic know-how has been circuitous and diverse. Unconventional is an understatement. The education is there. You know, the undergrad, MBA, extended-learning classes and on and on. What's MOST IMPORTANT here is the number of times I've fallen and gotten back up. And everytime I learned something valuable worth passing on.

The Tools

What are they tools? REALLY. Everyone thinks that everyone else KNOWS the tools. You know, they talk the talk and walk the walk. They throw around the lingo and drop a few names so hey, they know what they're doing, right? Big-Shot Company A hired So-and-So to switch out the disgronificator on their main digital platform...Blah, Blah, Blah. The tools are REAL and you'll get them HERE.

How To Use The Tools

A brand-new tool box wrapped beautifully under the Christmas tree just waiting to be opened is nothing more than decoration if it's never opened and the tools aren't put to their proper use. THIS PLACE is where you get your hands on the tools inside the box and learn what the heck to do with them.  No more fumbling around aimlessly searching for instructions and diagrams!

Industrial Content

CONTENT. IS. EVERYTHING. CONTENT. IS. EVERYTHING. CONTENT. IS. EVERYTHING.

Oh, did I say that CONTENT IS EVERYTHING? All the strategic thinking in the world is worthless if your message is a mess. If nobody understands what you're about, then you're whistling (or something else) in the wind. Your time has been spent doing something that adds NO VALUE and quite honestly, generates absolutely NO INTEREST.