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In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Sai Yamanoor, IoT Applications Engineer at Linde about “How to effectively scale your IoT strategy”. Get the answers to your “IoT Strategy” questions along with Sai's unique insight on the “How” on this Industrial Talk interview!

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You can find out more about Sai and the wonderful team at Linde by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

STEVE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/saiyamanoor/

Company LinkedIn: https://www.linkedin.com/company/linde/

Company Website: https://www.linde.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, product, devices, scale, talk, conversations, people, industrial, design, business, industry, world, cellular, understand, obsolescence, companies, develop, sigh, industrial iot, lindy

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, let's get cracking. Thank you very much for joining the industrial talk podcast. I'm telling you, I'm honored that you have said, Yeah, yeah, I want to be a part of this podcast. Yeah, I want to be a part of this platform. Because you know why you're an industry hero to me. You're an industry hero that is not just changing lives around the world. You're changing my life. You are, but you're changing communities. And that's why you are bold, you are brave, and you dare greatly and your innovation is just second to none. That's why you're an industry hero. Thank you. Thank you for what you do. That's why the industrial talk podcast is here. It's a celebration. celebration. All right. Let's talk about the hot seat. Hot Seat on this interview is a gentleman by the name of psi. And inside forgive me if I mispronounce your last name, Yama nor, let's say it's why am a NO our fabulous stat card out there on LinkedIn. And of course, you can imagine he's the only site out there with that last name. And he's with Lindy and we're going to be talking about 10 years.

01:31

IoT, you have to talk IoT, this is coming from the perspective of you got to design it, you got to solve problems, you got to be able to deliver solutions that are meeting the markets need. sigh he's a designer this stuff. So let's get cracking.

01:48

Yeah, he is.

01:50

Yeah, I know. I've talked about it. I have I have I have half. But the reality is, is that it's here to stay. Now side brings a lot of dog guns street cred. And it's it's important. It is just it is. And I want to make sure that you understand it put this on your calendar. Now. It's happening today. And but it's, it's it's it. He's speaking at a conference. Let's check it up. Let me pull it up on my fabulous computer here. And it is the industrial IoT World Conference. I get confused, too. This one is industrial IoT world. Okay. And it is December 1 today, through the third. And it's talking about adapt and win. What do we need to adapt? Holy? Nike sees IoT now for lasting digital transformation? That's pretty positive. Why wouldn't I want to do that? Why would you want to do that? So speaking at this particular event, again, get it on your calendar, this is December 4. Today, Google third, still have time, do not lollygag. Get out there. And I'll have that link out there. It's all good. Look at all these wonderful speakers. I'm impressed. Yeah, I'm I'm out on the website. You You can't come on. Gotta register. Alright, before we get in the interview, but I want to just be able to chit chat briefly about your 2021 plan? How are you going to sell in this market? How are you going to not just survive, which we have to you have to we depend on you. But how do you survive, rebuild and prosper in this particular world? I have ideas. I have, you know, insights, but you need to start thinking about it. Now. How do you be able to do that in a world that is still very fuzzy, very foggy out there, about how do we conduct business, you're not pressing the flesh, you're not going out there? You know, hey, let me buy a drink. And let's talk business. Everything still is for the foreseeable future. little chaotic, little uncertain. So I, I'm challenged with you with that you got to start thinking through it. I have some ideas. I have some solutions. But for the first for the most part, you got to start thinking through that. The other thing, and I'm going to be doing a live on this one. But the other thing is going to be Hey, what do you think of webinars? Are you tired? Are you a little fatigued? Maybe I should come up with a word that talks a little bit about web fatigue. Maybe that's it? I don't know. But it's I know that I'm, I'm fatigued. And it's not as if I don't want to consume the content. I don't it's not that I don't want to learn more. It's it's the fact that

04:44

is the message getting out. Is it being consumed? Is it or is it just becoming just noise. And unfortunately, unfortunately, from my perspective, is becoming noise. I get notifications all the time and

05:00

It's all good. Don't get me wrong. It's not. It's not meant to be a, you know, a wet blanket or, you know, slap across the face. It's just what do we do? Where we go with it, we still have to communicate, we still have to figure out the solution of being able to for people to listen to you, it to consume it, and to be able to have action, right? I'm just throwing that out there. I'm going to be doing a live because I can

05:28

because it's fun. And because I could do it. Anyway. That's I'm going to be doing that. And I think I have some ideas. I'm going to pose some uncomfortable, uncomfortable positions here and there. But I think it got to have this conversation. All right. Under the interview, sigh Yama, Nur.

05:49

Sorry, sorry, if I mispronounced I think I got it. Why am N o r are go out to a stat card. He's got a website too. And you'll hear it in the interview. He's got a website that is solely dedicated to him just sort of playing around and making IoT devices. How about that for hobby? I betcha. I not many people have that type of hobby. In fact, he's probably one of just a handful of people that say, My hobby is to build IoT devices.

06:17

Outside of my outside of my job, I just build IoT devices, because it's fun. That's pretty cool, huh? All right. Let's get going. Thank you again, sigh enjoy this particular interview. wonderful guy. great insights. Enjoy the Simon.

06:35

side. Welcome to the industrial talk podcast. And it's an absolute honor. I'm looking forward to this conversation and listeners. He's got mad skills out there on his LinkedIn stat card. So I want to make sure you write those down listeners. His name is Sai. Last Name spelled pencil and paper time, why am a n double o r? Do not Do not miss out in connecting with this gent because he's going to be stuck talking a lot about AI IoT, however, we're talking a little bit about how we're going to scale this IoT. What goes into it? all of that good stuff. sigh welcome. How are you doing today? Hi, good morning. Thanks for having me on. The pleasures all on this side of the well, the Logitech camera. Yeah, whatever this thing, give us a little 411 little background on who Psy is for the listeners. Sure. So I am a senior IoT Applications Engineer for lendy in Buffalo, New York. In case you have not heard of Lindy Lindy is an industrial gases manufacturer, you probably have used lindis products in your life. If you have ever purchased a carbonated beverage at a fast food restaurant, or a party balloon. My role is, you know, in IoT hardware design. Yeah. See, it's interesting that I've always been fascinated by industrial gas companies. It things just wouldn't happen if we didn't have companies like Lindy producing industrial gas, not just carbon, just, I mean, everything in between. and then some, you know, you've probably seen some of their trucks rolling around on the streets. They're doing big, they're fantastic company, and they're making our lives better in a big gun way. All right. So here's here's sort of the direction we're gonna be heading. Now, listeners, we've talked about IoT. Yes, we've talked about industry for Dotto, we've talked about double IoT. How about that? We've talked about edge, we've talked about AI, we've talked about machine learning, we've talked about cloud, we talked about everything, that stuff that is under the blanket of industrial for Dotto, just, there's something probably up there even higher, however, doesn't happen. Without individuals like side being able to sort of hear what's happening in the market and hear what the companies have to say, designing the the innovation, designing the technology to serve their needs, or solve their problems. So we're going to be talking a little bit about that. And because Syed brings, he's got a website out there. I just want to make sure you guys understand and I'll post this out on industrial talk Comm. But he is so geeked out about this IoT stuff. He has an actual site that he just plays around with this stuff. How about that? Now, you know, that guy's got street? street cred, baby. So let's let's talk about I've got my business hat on their side. And I'm interested in to begin my digital journey.

09:45

How do you have a conversation with me? What am I trying to accomplish? Do you have any ideas?

09:51

Um, first of all, I would try to understand what exactly is it that you want and as an IoT

10:00

In here, I try to be your advocate, you know, like, you know, like, if it's possible to immediately solve your problem, like, you know, is using an off the shelf product, that's the way to go. I would like to understand, you know, what I like, you know, how are you going to use this device, you know, up, like I, you know, how is this product going to help you, that is the first thing I would like to, you know, understand as an IoT engineer. Because the solution might be like, right, within your realm of possibilities, like, you know, you could probably just use something that's immediately available out there in the market, that could solve your problem. Like, my role comes in only if there is nothing else available out there that could be customized to suit your needs. Because, you know, today, we you have hundreds of products out there that could possibly do what you want. But if there is some something very specific that you would like to be accomplished, that's where I would come in. See, it's interesting, because I know the industry as a whole is trying to create some sort of standardization like, Okay, we got this device, and it does this, it reads this vibration, it reports this stuff, it's got 5g, whatever it might be. And then we start talking about the cybersecurity component with these devices and potential penetration issues, all of that.

11:26

What given us an example of something that is so I mean, a lot of these companies are producing these devices. Give us an example of something that's truly unique.

11:39

A unique IoT product give me Yeah, um, I would say,

11:46

Ah, that's a good question.

11:50

So funny, because when we start talking about this,

11:54

I mean, like I said, there are tons of companies out there, done. They're developing these devices. But they're, they're trying to develop an in such a way that is sort of mass producing the capabilities so that the market says, Yeah, I'll buy one of those. And I know, I'll buy five, no, I'll buy 500 of those things. And I'll stick them out on my, like, what's what's an example of some some unique IoT situation within the let's say, the, the industrial air market? Okay, um, since I am a hardware design engineer, I will talk about it from the hardware perspective. Again, I mentioned the company's name, though, is that, absolutely. Oh, sure. So better, you might have heard of Digi, that's, you know, that makes a lot of, like ZigBee

12:41

related products. So dejes, recently came up with what's called the X v3 line of products. I like Personally, I'm a big fan of those big, here's why. So they designed a cellular module and a ZigBee module. And they designed it in a way such that you could write your code for the set, let's say the cellular module. And you could use it as just by changing a single line of code for the ZigBee line of products. So that is the most likely EAC product that I've recently come across. And then I was working on this, I thought this is going to take a lot of effort to migrate a product that uses cellular technology to the and move it to, you know, say ZigBee wireless. Yeah, but I was surprised by how you could, you know, just do it as this all you had to do was change, like, you know, make the new hardware and, you know, conduct the migration, it was that easy. That, you know, like, that's the best, you know, example. That's interesting, because you're talking about, let's say legacy devices that been in the facility forever, whatever it might be, and to be able to convert those, those legacy devices to a wireless platform. Is that what you're saying? Is that what

14:20

Digi does? Yes. And so a G's products that are so that uses their legacy? Digi ZigBee modules. So the so they have designed it in a way that not only is it backwards compatible, so let's say you deployed a ZigBee module, like 10 years ago, you could slap this cellular module in and not only that, you could also migrate it to your you know, future ZigBee line of products. And on top of that, you don't need an like, you know, a firmware program.

15:00

To do this, so someone with some basic knowledge of Python programming could actually develop a product using this. That's because they actually develop their own flavor of Python programming called like, you know, so there is an open source project called micro Python. So they adopted the micro Python for their family of products. So it makes it easier for you. So if you have some basic nail knowledge of Python programming, you could develop your own product because it's already FCC certified. So it just makes your life so easy. She and we're talking about that, that sort of ultimate flexibility, and which then in law, it goes in line with our next topic that I would like to be able to do this. Okay, so

15:44

we got it. A lot of smart people like yourself, are creating a lot of capabilities and flexibilities within and not really sort of shoehorning you know, the solutions into sort of, you got to do it this way, whether you like it or not type of mindset. So, and that that to me, bodes well from from an innovation point of view. And and it's important, right? Not every company is the same, and so on and so forth. So many of my conversations occur, happen around

16:14

where do I start, which we talked about, where do I start from an IoT perspective? Can I do it incrementally, right, and people saying, Yeah, you can do it incrementally. Let's get some quick wins. Let's, let's run it. Let's check it. Let's do. And I think that that's a fabulous approach. Now, I say, Alright, I'm ready to scale.

16:37

What do we do? How do we begin that process of scaling? I've already proved it, like it, I'm ready to scale it. How do we do that? Well, I can talk from my personal experiences of scaling such devices, the first thing to do would be to actually understand, like, you know, what is your target cost? You know, it's important to understand that, so, so that when you're scaling, you need to keep that in mind. And also, you have to keep your recurring overhead costs in mind as well. This is important, because you need to understand who's going to pay for it, is your customer going to pay for the overhead cost? Are you giving this product to your customer for free? Or is this a premium based plan, so it's important to understand your business, you know, like, you know, your, you need to have a business case, and you need to understand this, before you decide to scale your product, you know, that actually helps you under so if you are someone that you know, if you're not going to have a lot of volume, like, you know, your target cost is going to be such and such, but if you expect to have like 100,000 devices, which is highly unlikely, you know,

17:55

so, you know, if you're going to have, like, you know, in the in such cases, you have the liberty of making 1000 at a time, because

18:04

then you can go talk to your vendor, or whoever is manufacturing this device for you, like, you know, and say, hey, my projected volume is this, and I'm going to buy 500 at a time, and my target cost is this, can you do this, you know, so, you know, like, yeah, your capabilities and like, you know, what you can do and cannot don't help you shop for people, like, you know, sometimes you might not have that option. And from there, you kind of have to make sure that you have all your agreements in place. Like, you know, the person that you're buying it from has an understanding your business, you know, has an understanding of like, you know, this is the person that they have to go to, to buy it. You have to keep the product lifecycle management in place, like, you know, if there is any technical debt around, like, you know, if there was any issue that wasn't resolved, it needs to be resolved before you start scaling, because we don't want a ticking time bomb. That that's, you know, that's mine deployed out. Yeah, that nobody wants that. Nobody wants to hear that in a sentence, either. I know

19:18

that she this is interesting, because many of the conversations I've had, the device has already been manufactured. It's like it's already out there. We got it in the warehouse, and it's been tested. It's right over there. And I'm, I've never, and I know it's a manufactured product, right? I know it is somebody who's going to have there's a lot of work that goes into just creating that device. And then when you start talking about, Hey, I'm ready to scale, right, I'm ready to scale, then you got to have to have that manufacturing compensation of the individual or the companies that that manufacture that product. That's a that's an interesting point. And it could be a pinch point. If you don't have

19:58

the design

20:00

Do what you're trying to deliver. clearly understood, it could be a pinch. Yeah, I have been in situations where the proof of concept, or rather, the pilot actually went really well. But when it came to scaling, there were there were actual disagreements in like, you know, the pricing. And like, that was a pain point. And like, even like, the payment terms, was a pain point, like, you know, how are we like, you know, the payment mechanism, like, you know, sometimes some people want like a purchase order, and some people want to pay with credit cards. And they don't want like, you know, nobody wants to be bound by an agreement where, you know, you have to have a minimum business guarantee, or something like that, right. So that, like, we had to abandon things abandon, like a line of thought that we had, like, this is how we are going to scale it. Because we figured out, like, you know, like, well into the product development phase that, okay, this is not going to work, we need to take a new path. Now, you don't want to be bad. You don't want to be there. You want to be able to ferret all that out at the beginning, right? Yeah. Yeah, stop fraud. Right. And, you know, it's more just paperwork and conversations and chirping, you're not having to sit there and put things into action. You don't want to do it that way. Yeah, yeah. And not only that, you will make everyone unhappy, as well.

21:30

That was subtle side.

21:33

No, 100% of everybody will be unhappy. Nobody. In those type of conversations, say,

21:40

I like the miscommunication. I like that misunderstanding. It makes us better and stronger. Nobody. Nobody says that.

21:49

is wild scaling. I would like to add that while scaling, you had to keep technology obsolescence in mind as well. Wow. Yeah, I would like to provide a little example. So 3g networks are sunsetting, I believe in 2020. So if you're deploying a product that uses 3g modules, you kind of have to make sure that you have a drop in replacement for your customer. And you are not only that, you have to make sure that you have an arrangement with whoever is providing the product, that there's a drop in replacements, cars, or you know, like, for example, you could probably replace it with a discount, you know, so you need to make sure, yeah, you need to plan for product obsolescence.

22:39

You know, see, I never thought of that either, but you're absolutely correct. And with technology as a whole, just FYI, technology as a whole tends to be pretty fast, and tends to change pretty quickly. And so that's, that is a very important product, technical obsolescence. I think that's interesting. Now, can you deploy from a scaling perspective, let's say I'm a business and I,

23:05

I can pull these off the shelf, like, like, just like that, okay, 50 of those are going to be just off the shelf, then I've got 25 that are sort of unique to my business, and I pull that in, have you seen sort of a development of an IoT scaling solution that includes sort of a portfolio of just?

23:24

Or do you try to keep it the same.

23:27

Um, I have done a mix of both. So the very first product that I developed for Lindy, had to be developed within a scale of six months. So what I did was I got something off the shelf, I integrated it, and we scaled it. But like, you know, we didn't exactly like you know, do it in six months, but it took a little bit longer. But we did it where we used an off the shelf product. And like, you know, we customized it a little bit and scale that. But the challenge with that, is that like you kind of are tied into it. So what I'm like what I have learned over time, is that platform ization of these things are important.

24:13

What would that say? What's important platform ization of the platform ization another great word that's never really I don't even know how to spell platform ization.

24:23

Black ization.

24:28

Let me give an example like the Digi products, the example that I gave, right, that would be a classic example. Let's say that you're designing sensors. And like, let's say you're using the ZigBee wireless products. Yes. Um, so and so you you probably have set up an infrastructure to accommodate the sensors out in the field. Now when you're going to design a product that's somewhat similar in application, but you know, you're going to use

25:00

But you need cellular technology. Yep. So you can actually accomplish that by like, just using their wireless their cellular module in your design. And so that that's sort of adjacent in terms of like the technology that's available. So what happens is that your infrastructure can accommodate any type of product that's somewhat similar, this just makes your life easy, because then future, let's say you're jumping on to a different application, like you could meet, you know, down up something that's similar in combination, that just that that just accelerates your product, timeline development timeline over time, so you don't need to actually develop something from scratch again, and again, but you know, you have this infrastructure, you're just adding something new, this can go as far as, like, you know, you could probably get something off the shelf, and design it in a way such that it, you know, the data pipeline comes in into your existing infrastructure. See, here's, here's a thought that comes to mind based off of that, let's say I'm, once again, I've got my business hat on, I'm looking at a portfolio, I'm trying to, you know, I'm accelerating my digital journey, whatever that looks like. And

26:28

I have history where these devices have to be either updated or upgraded, or whatever. And if, and this is my thought that would come to mind, if I have a sort of a portfolio out there. I want that process because I know what's going to happen, I want that process to be simplified. But if I have these all these little disconnected type of devices that are sort of talking to each other, that hole up dating up grading, activities,

6:59

risky.

27:01

And, you know, so what we do in the development process, like when we get started, right, like, there are two things we consider. One is backwards compatibility, if I'm going to update something, in terms of hardware, I'm going to make sure that it is backwards compatible with the previous generation of devices. Because here is why so let's say you have a millions of assets, like you know, you, you don't want a fleet that's of one type and the fleet that's of other type. Yeah. Especially if you're designing something for a very specific customer, it becomes, you know, like, unmanageable, when you're trying to like, you know, deliver something very specific. So, you know, you cannot, you cannot do that. So what we try to do is we try to maintain backwards compatibility. And we also try to maintain the possibility of doing future upgrades easier.

28:05

Last, yeah, so that you could do a drop in replacement, you know, you would want that, like, otherwise life is going to be monumentally difficult. See, and that, and I think that many of the conversations I've had is that they're looking for many businesses, many industries, many manufacturers are looking for a silver bullet. And many individuals have talked about, I love this digital journey, I think that there's going to be great, and I think it's going to make my business more resilient, going forward. all wonderful topics. Absolutely true.

28:37

But they don't realize how challenging it can be a lot of thought processes that are that have to happen and conversations that have to happen to make that journey a little less painful. Because nobody doubts, nobody doubts, the benefits of this. Nobody. I mean, some people say now may financially, sort of you spoke on the financial, what's the cause? Maybe doesn't align that way. But eventually, people like you and others, you'll continue to drive those device costs down. And which is an interesting conversation to have is like, maybe today, these these assets over here. We can't afford it. It doesn't work. Right. But maybe two years from now revisited. Because maybe the market has changed their cost structure No. Have you seen then I, when I found it hard to convince people that, you know, certain something is not going to pan out? My approach has always been to actually, like put something in their hands, you know, like, you know, this could be a field trial, or this could be a pilot run, right? Like, you know, and show the deployment and see, you know, this is what we could accomplish, and this would this is what it would cost and this is what it would take why

30:00

I try to do is when it comes to, like, you know, target costs I, like, you know, I try to, you know, understand what my customer has in mind. And, you know, I set that as a target. And like when I'm on the, you know, when I'm on the design board, I try to, like, you know, assume that it's going to cost twice as much. And it's going to take three times, you know, sorry, yeah, twice as long, right. So that, you know, and work my way backwards and see what could be paid and what cannot be quick, you know, that would help me like, you know, that would make me estimate, like, is this going to be possible? Are we going to be able to do this within this time or within this cost? Like that? You know, I think that that frame of having that frame of reference can help you determine the feasibility of the project itself. And again, here's the deal, you understand, but unless you have a couple of wins in your belt, some, you know, victories and said, we just did it, this proof of concept, it works. We did it see soup to nuts, beginning to end all of that stuff, and then actually realized some sort of return on it. Yeah. See the value the benefits that we achieve from this particular project? is x. You know, being with us. I want to see it, you know, that's conversations going to happen. It's hard without having that real information and data. That's for doggone Sure. Oh, yeah. Yeah. So we're gonna have to wrap it up. So already beyond it's already done. You. you've nailed it. Are you active out there on LinkedIn? Yes, yes. I am on LinkedIn. You can find me on LinkedIn as I am. Yeah, it

31:49

you can go out there. I would imagine there's not many Sai Yama, nor did I get that right. Correct. That is a, I am a note on LinkedIn. And so if that's you, and his last name is spelled YAMAN, double o r, it will be out there on the industrial talk podcast on his pot, you got to listen to this guy. You got to reach out to him. I think he's bringing some really major goal when it comes to IoT, and to that conversation, and how to calm to scale and deploy in a much grander way. So you are wonderful. Thank you. Thanks for having me. You're awesome. All right, listeners, you know what we're gonna do, we're gonna wrap it up on the other side, I'm going to have all the contact information from Scion. And then I think there's also a conference and I will wrap it up and I'll give that conference a plug too as well. So stay tuned.

32:44

Your listening to the industrial talk, Podcast Network.

32:53

All right. sigh Yama, nor All right. He's with Lindy great company. He's doing some great things, especially in this world of industry for Dotto, yeah, it's got to start someplace, it's got to start with the vision, it's got to start with the problems got to start with, how do we develop solutions in this? This world? That's where it starts. Again. He's gonna be one of the many speakers that are taking place at the sea, the IoT, the industrial IoT world event started today. two more days of it. still have time to sign up. Great guy, great event. Here's his adaptive win, got adaptive win definitely sees IoT. Now, for lasting digital transformation. Again, argument that you need to do it. Easy. I'll have that link out there. All right. Again, you're bold, you're brave, you dare greatly but I want to make sure that you understand you got to you got to hang out with people who are bold, brave and daring greatly. Your view of the world will change dramatically. You guys are great. Love you all. Thank you very much for joining the industrial talk podcast. We're gonna be back with another great interview shortly.

The post Mr. Sai Yamanoor with Linde talks about Scaling Your IoT Strategy appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with The Industrial IoT World, we're talking to Steve Griffith, Industry Director, Transportation Systems and Cybersecurity at NEMA about “What you need to know about Industrial AI and Cybersecurity for future success”. Get the answers to your “AI and Cyber” questions along with Steve's unique insight on the “How” on this Industrial Talk interview!

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STEVE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/steve-griffith-pmp-0175351b/

Company LinkedIn: https://www.linkedin.com/company/nema/

Company Website: https://www.nema.org/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

NEMA, industry, steve, industrial, ai, members, data, manufacturing, cybersecurity, emerging, organizations, products, manufacturer, people, year, cyber, innovation, industrial iot, NEMA, solution

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who and keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to the industrial talk podcast. That's right, this podcast celebrates you. You are bold, you are brave, you dare greatly. you innovate. Boy, you innovate, and you're changing lives and you're changing the world. That's why you are an industrial hero. You're a hero to me, you're making my life absolutely spectacular. And what's happening out there in industry is nothing less than spectacular. That's why this podcast is here. That's why we celebrate you each and every day. That's right. All right. You're in the hot seat. His name is Steve Griffith. That's g ri FF i th and he is with NEMA. That's an E Ma, but that's for National Electrical Manufacturers Association. It's a mouthful. That's why they went down to NEMA. Let's get cracking on this interview. It's good thing it's NEMA. I get tired just constantly saying National Electrical Manufacturers Association. Although superduper important. You need organizations like this. And especially and especially in a world that is just innovation, innovation, innovation and moving at a just an absolutely blistering pace, to be able to provide solutions for your business to make you resilient and successful in the future. NEMA, that's why they're there. Because you can't keep up with it. I mean, we had this conversation. I mean, if I put my business hat on, I can't keep up with the the level of innovation, the level of of just sheer brilliance that exists out there in manufacturing, that exist in industry, and that exists across the spectrum of how people and companies are leveraging technology to be resilient, and especially after COVID-19 you need it. So we talked about again, we talked about collaboration, innovation, and education. And that's what this podcast is all about. We want to collaborate with people that have answers we want to educate with, with things that are changing constantly, all the time and boy, innovation, we want to hear about innovation, hear about solutions, not just from a technology point of view. But from the point of view of how are we dealing with people now? How are we how are we creating those connections, you got to be innovative, you've got to be innovative. Alright, listen to me lecture, holy cow. I don't feel comfortable with that. But I am so

03:06

excited and pleased to be able to call this family, my family, right because I get to interact with individuals like Steve, organizations like NEMA, and events that are going to be taking place that you got to put on your Doug gun calendar that are just out there so that you can continue to educate. And now is a VA time. Speaking of that, paper and pencil time, get your calendar out, you got to get your calendar out. And I'm talking about industrial i o t world. And this is an event called CS iio t now for lasting digital transformation. It is a free virtual conference. And I want to tell you it is December 1. She's How about that December 1 through the third this year, put it on your calendar. And I'll have that link out there and industrial talk.com. So you don't have to worry about it. Just go to industrial talk comm find Steve's interview. And you'll get all that information. Once again. cs iiot. Now for lasting digital transform you need you need these companies. You need these organizations. You need companies like NEMA to be able to sort of help navigate these waters, these IoT waters these industrial four dot o waters, because the water I mean that it's it's changing can constantly the currents are always shifting, and you just need to stay current. And that's why the industrial IoT world and NEMA and people like Steve are just vital to your desire to collaborate, innovate and educate So that you can act with a sense of purpose and tenacity, you need to do that. Alright, let's shift to Steve stat cart. So you go out there, and I want you to type in Steve Griffith, that's g r i f,f,i t h put a little comma PMP, because he is a professional manager of projects. I think that's what PMP stands for. Anyway, that's what he is, typing in, you'll see him, you'll see that he's with NEMA, reach out to him, become his buddy on LinkedIn, you will not be disappointed because his stack guard is spectacular. He is the director of transportation system and cybersecurity and what we're going to be talking about, and I'm just telling you, there are many topics within industry for Dotto. One is of course, cybersecurity. But two is AI. How do you leverage AI? Where do we stand with AI? You know, I mean, people talk about AI. Is it in commercial operations? Or is it still just sort of at a bench level, you know, sort of proof of concept type of stuff? Where does it stand? That's why organizations like NEMA. And people like Steve are so important. You gotta because it's, it's not going away, right? So you got to line yourself, figure out who to connect with so that you get real answers with real solutions to solve real problems. Right. That's what we want to be able to do. Steve Naima. And of course, that incredible conference, again, that is scheduled for December 1 through the third. See, see how it rolled into that. That's right. It's all out there on industrial talk.com. I can't, the URL is just superduper long. So I'm not going to be able to say that so just go out to industrial talk.com find it ASAP. How's that? All right. onto the the interview. We're talking AI talking cybersecurity. We're talking about how that leaves together. We're talking industry for Dotto, Steve Griffith. The company has NEMA and I enjoyed the conversation. It's always wonderful. So enjoy the conversation with Steve. Steve, welcome to the industrial talk podcast, absolute honor that you have joined. This platform is dedicated to you. Yes, you and the rest of the industrial and manufacturing professionals all around the world. How you doing my friend?

07:24

Great. I appreciate the opportunity to be here. Looking forward to the chat.

07:28

I'm telling you, man, I'm enjoying the heck out of it. I'm living the dream, Steve, I get to talk to one people like you. And I get to have a Master's class in all things, let's say industry for Dotto or anything, it doesn't matter. And I just sit there and I soak it up. I'm a sponge. I'm pretty smart now because of this podcast. Now I'm not I'm still the dumbest, dumbest knife in the drawer. That's for doggone. Sure. Okay. For the listener, Steve, we do this all the time on the podcast, you gotta lay that foundation give us a little 411 on who Steve is?

08:01

Yes. Steve Griffith. I'm an industry director for the National Electrical Manufacturers Association, otherwise known as NEMA in acronyms speak in industry directors, kind of like a program manager strategic planning. Basically, NEMA is an association of about 325 equipment manufacturers that get together, you know, we have three or four core things we do. One of those is developing NEMA standards to address a performance issue in the market. We do government work lobbying for against regulations, we do market data and intelligence, then we look at a lot of emerging technologies and NEMA. So my job as an EMA is to kind of, you know, see where the industry is going, you know, look at all these emerging technologies and trends and and kind of bring it back to our members and see how we how NEMA moves with where the industry is going. Right? So there are a number of emergent things I lead at deema. And it's just making sure that our members are involved and

09:02

need them. It's it's interesting to me because if I had a nickel every time somebody talked to me about emerging tech innovation, or whatever industry for Dido, I'd be a wealthy man because it's happening so fast. And I would imagine organizations like NEMA. This is a great niche for this particular organization because me you know, Joe sixpack here, there's no way that I could keep up with all the changes that are taking place within manufacturing within industry. And and it's great stuff but I can't keep up with it. That's that's probably the best role for for NEMA among others.

09:39

Oh, great. Yeah, it's it's, it's, it's, it's it's pretty neat stuff. You know. I mean, the the Internet of Things and industrial IoT is happening, you know, more and more devices. Like there's a huge growth for this. And you know, a lot of our members that make manufacture these products are now developing products in the systems that are increasingly IoT enabled, right? Whether you're, whether it's manufacturing industrial, whether it's commercial and residential building, whether you're dealing with utility products, transportation, medical imaging, the IoT industrial, it spans across all our members. Right? And it's, it's, you know, it's something we're moving into, and, you know, it's I mean,

10:24

let's just, let's just sort of, you know, it's not gonna, it's not knocking on the door, It's here, it's here to stay. It's, it's putting their feet up on your coffee table. And if you're not engaged in trying to understand this whole, and I'll just sort of generally categorize it as industry for Dotto, if you're not, if I'm in manufacturing, if I'm an industry, if I'm something, I have to actively be engaged and leverage organizations like NEMA in a big way, because it's here, whether you like it or not. If you think business, as usual, is business as usual, and you're just going to merrily go about your business and think that you're going to succeed. You know, think another wise, because it's not going to be that way.

11:09

not totally great. I met Sarah. And the idea is we need to be there as well, but our members, right, as we're getting to, as well, as this space becomes prevalent, how does NEMA and our members get into this space? Right? And there's, there's there's a lot of challenges out there with with it with the industrial t in the chief of Chief number one is our members and manufacturers devices, all this data, and all this diverse data from all these devices that, you know, create data, how do you turn that into information that you can use? Right? And another another issue? that's and that's data tsunami,

11:42

I mean, exactly. Sure. We can collect that data, all the little squiggly lines, all the little zeros and ones and numbers and all that stuff. But the real value the real, you know, meat, the gold, or platinum, if you want to maybe diamonds, but in that data is the fact that I can find things in a very efficient way to be able to make tactical decisions to better my asset, that's for sure. Absolutely. Right. Yeah, I gotta jump in, because it is a tsunami.

12:12

Yeah. And then you have to deal with, you know, all that data, there's, there's privacy, there's viability, there's cybersecurity, you know, you there's all this stuff, and it's determining how you can take this data to derive meaningful outcomes, you know, predictive analytics, you know, maintenance, when you're going to products out there, you know, or improvements in a product, getting that full visibility across your product line, with all this with it with all this plethora of data and making it useful. Right. And I think that's something that we're addressing across the mind. There's there's different I think there's different trends out there different techniques, different technologies that could help our members, you know, get on top of that data.

12:53

And I'm seeing here, here's, here's the question I have for you. I'm putting on my manufacturing my industry hat. I don't know I'm putting it on. It's right there. Right on. And one of the challenges is that the speed at which the innovation, the speed at which the technology is moving, versus my ability to be able to consume it, that's one to the issue with me, saying, I think I see the value in that innovation. But where do I start? I mean, you're moving, you know, you're, you're driving at 80 miles per hour, I'm, I'm still sort of riding my bicycle. And I can't keep up with you. How do you address that?

13:35

Yeah, where to start? How do you capture all this data? And I think, yeah, how do you make it? How do you make it useful? And I think one of the new things we're looking at an EMA is artificial intelligence. That's a key, a key aspect of how, you know, with the manufacturing device that generates all this data, AI can help manufacturers derive actionable information, whether it's in the manufacturing industry, to, you know, improving the production and distribution of the manufactured goods, looking at it in the pen, maybe the back office of a manufacturing, working with, you know, distribution channels and partners to to improve aspects of product design, maintenance, and then Lifecycle Management. I think AI is one of those emerging, well, maybe it's not really merged anymore. It's one of those technology it's happening. And it's being adopted in manufacturing. And that's, that's, that's a technique that manufacturers can use to do to take this data and derive meaningful information right to better help their

14:42

manufacturing. This is interesting, because for me, I, it was interesting, here's a story, quick little story I worked for, with a company when I was consulting and I created a solution that pulled data that determine sort of that Health of that asset by the data parameters, all of that good stuff. But it was like a CAPX project, right? You had to dig a ditch, you had to do certain. And I could do it on one asset, right. But now all of a sudden, these devices, they're cost effective. And for me, as a business person, I'm thinking to myself, yeah, I'll take a box of those, and I'll stick it out here, and I'll do this and it got into five G, get back, I could do that. And it's like, all of a sudden, the floodgates open, and I'm able to track data. But then I never take the next step forward. And I'd say, Where do I put it in? How do I do? But I can incrementally me, I can incrementally approach this, because I highly recommend that by the way. There it's happening, and get some wins under your belt. And I don't know how you keep I don't know how NEMA you, your team. Hold on to that Tiger's tail. Because you guys are so innovative. Your your industry, the people you interact with are just like, we could do that too. We can do that too. And and you know, normal blokes like me, I'm just like, Oh, God, I just sat on this asset, you know? How do you do that? How do you how do you keep? How do you prioritize that name of these these? I mean, industry for Dotto AI, you know all the things it five g five g all of a sudden like me now?

16:33

Yes, good question. actually a very good question. So there's all these, there's all these emerging, we come strategic initiatives. And because NEMA is a member kind of driven organization, our members actually have a say, you know, we actually year to year, we have these, you know, these these emerging topics that we that we run across NEMA. And you know, we have a vetting process where, you know, we take any idea, no ideas, a bad idea, and then we kind of, you know, we deal with. And then we have like, emerging opportunities for when we get our members together, and we discuss the ideas, we kind of try to prioritize them, we kind of get a you know, okay, we'll kind of do a poll around the room, you know, what are your thoughts on this idea? What are your thoughts on AI, this is a good idea, we should pursue. And we have a, we have a board of governors, and even that kind of is our governing body, it consists of about 30 or so CEOs across organization, they meet four times a year. So they kind of year to year, they take the input from, you know, all the ideas from our members, all the ideas, and they've kind of coalesces and prioritizes, and actually vote on these, these, these, these, these, these initiatives, in the July timeframe. So we actually, you know, when our board met in July, they voted on, you know, what are the emerging things we want to do next year? Right, so we're already knee deep into 2020. Yeah, activities, but then we're already planning ahead for 2021 and AI, at just to kind of, is something that it's going to be carried across year to year, because there's a lot of work we're doing with AI this year, you know, we were working to look at, you know, what are all the use cases for AI, you know, you know, what, what are the places where AI is proof of concept, versus actual, you know, commercial deployments? What are the, you know, what is the implementation guidance, you know, because NEMA is a, you know, a standards organization, what are the standards gaps, what are the are the standards that you need to develop our, their testing standards. So, we're getting all that information in this in this in a research paper this year, to kind of feed into what we do next year, right, you know, whether we set up working groups to look at these, look at this in greater detail, whether we, you know, work with research institutions, you know, join government groups, put out thought pieces on AI developed standards, or like a form, you know, a form of form a more permanent group to to tackle AI and NEMA. So these, these kind of emerging topics, that they start in this kind of program, but the idea is because, you know, they kind of continue to become a more permanent home and NEMA. And to give you an example of, of something that we did in the past, I'm shifting gears,

19:20

cyber security, baby,

19:22

cyber security started off for about four or five years in the same process, because, you know, when you're dealing with, you know, the Internet of Things, our members, you know, they get it, they understand that they have a role when they when they build these products to make them as, as secure as possible. And, you know, when these products are deployed, how do you make sure that they there's no bad actors that are malware that can then affect things after they're developed? So our cybersecurity activities, you know, started as a as one of these same kind of Strategic Initiatives about three or four years ago. Now it's a permanent activity with NEMA right because cyber is clearly not going away. Right? I mean, I mean, you get with the IoT my lifetime. Yeah. And, you know, and and so the stuff that we're doing is, you know, there's tons of standards out there with cybersecurity. We're trying to do practical guidance, right? You know, what, what can a manufacturer do in their supply chain to look at malware in the embedded components are tamper proofing, cyber hygiene is it's a topic when when a manufacturer, you know, delivers a product to their customer, whether it's a, you know, it's a hospital or utility or a building, how do you work with that, that customer that end user to mitigate cybersecurity risks by following industry guidelines, because cybersecurity is it is the responsibility that's shared between the manufacturer and the end user. So cyber started as a strategic initiative. But now it's a core activity, because it's not going away. So I envision

20:53

that will always fascinates me because it's never going away. And you have just come in, and you're just like, well, I've got to have some sort of plan of attack, to keep, keep my assets protected, my business protected, and that's ongoing. And that's once again, I would imagine that's a relationship between me business solution, manufacturing provider, and the the manufacturer of that,

21:19

that device,

21:21

right, because they're gonna have to keep up with it, they're gonna have to invest time, energy, effort and money into, you know, identifying those malicious, bad actors out there. Yeah. I don't I you know, I just don't I keep, but it gives me a lot of great feel, feel in my heart that companies and organizations like me, but you and your team and so on your part passionate about it, you keep up with it, because then for me, and then you prioritize it. So it makes my thought process a bit easier. And so I don't have to sit there and try to think through it myself. I like that a lot. I think that's now what industries are you specifically focusing in on Steve? What like, what what are you focused in on with these solutions?

22:17

Um, so the, you know, obviously, AI and cyber cuts across all all NEMA, right, whether it's, you know, manufacturing, you know, industrial products, automation, you know, commercial and residential buildings, all the building systems of fire and life safety, you know, medical imaging group, we have a, we have a group that does huge X ray machines in hospitals, right? utility products, right, the products that you know, switch gears, transformers, right, things that that are that are integral components to electric grid, transportation, which is the group I lead is all, you know, for example, you know, the the traffic signaling devices that connected intersections, right, you know, things that can't go down, right, that are, that are critical infrastructure, or electric vehicle, equipment, charging equipment, right. So, that's my focus. But you know, the activities that I do really cut across the entire Association, right, and I have colleagues that kind of lead the other divisions, but the idea is that the work projects that I do, like AI or cybersecurity are tailored across

23:19

our members. gonna sit there and go, Hey, I have the secret sauce over here, the world and I'm not going to tell my colleagues about the fact that I've got the secret sauce, that's not going to happen, of course, it's going to go across. The only thing I can think of when you start talking about traffic lights, of course, everybody's seen movies where somebody in the computer chain, I'm gonna create chaos, and I'm gonna just hack into these, these traffic lights and and make them all green. Right?

23:44

Yeah. Now we've actually we actually developed in my transportation, but we actually developed a cybersecurity standard for it for intelligent transportation systems that addresses some of that low hanging fruit, you know, hacking into, for example, you know, traffic controller can, it's all the same keys, making sure those keys are unique, right? Using secure communication protocols, right? So cyber is a pretty big issue across me.

24:08

And you know what the problem is with you with cyber people. Nobody wants to talk about it. Right? Nobody wants to say,

24:15

Hey,

24:16

I just had a breach over here. And it's not good. But you know what I learned? I learned that don't do this and learned and I did, but nobody says but nobody wants to talk about their dirty laundry and their cyber hacks. But it's it's like, that's how you learn, but nobody wants to talk about it. It's,

24:33

it's tough. Yeah, it's tough. So

24:36

let's put on our future hat a little bit. Where do you see it going? I mean, I mean, the speed is ridiculous. I mean, I don't know. I haven't. I have people talking about industry five Dotto already.

24:50

Well, I mean, I think they're the I mean, there's you know, AI is becoming irrelevant and another one that another top another thing that is emerging in the market is 5g with with with Communications right, and that is relevant across all of our members, right? Whether you're in a building a backhaul communications, you know, whether you're an industrial, you know, plant look at time center networking. You know, utilities, it's 5g connected micro grids or transportation with 5g. I mean, that's, that's something that's coming as well, in AI is going to become more prevalent. Everything's gonna become smarter, you know, members are making sense to the sensor technology is exploding across our industry, right? sensors are being used for everything across our members. And it's, you know, the data, tsunami is going to continue to occur. And I think, you know, our members that are getting more into, you know, while we still have members that still sell traditional products, you know, like wiring cable, we have members that are now selling systems, right? So it's, it's the hardware, it's the software, it's the communications, it's the network, it's the tunnel, this is the new soup to nuts solution,

26:01

because I tell us, because, again, my hat on, I don't want to go to, Hey, I got to go to Acme. And then when I pick that thing up from Acme, I'm going to go to this other company. I'm going to pick that up, and then I'm going to try to fit it together me And no, I'm looking for. I'm looking for a complete solution. That actually, because I don't want it. I don't want to have the problems. It's like, I turned the key on. And this whole thing just sort of fell apart. Now I'm just a mess. I don't want that. So, find reputable. Go to NEMA man find reputable businesses that do that. I would

26:42

great. I mean, headaches. Know that the industry is emerging. I love it. I mean, I'm an engineer by background so I sucked this stuff up. And all this new technology is great. It's it's great working with the members because you know, they'll tell you when you're doing great. They'll tell you when you're doing wrong. So that's that's good reaffirmation. I've enjoyed it. I mean, I've been here almost nine years now. It's never

27:07

and I'll say it it's dead sexy from my perspective, because I think it's just so cool. I think it is. And And to your point. You guys are so innovative. You think differently. I would imagine you bet your family just let's talk and talk to you about

27:26

like, it comes bad.

27:31

No, that's the case. I happen with my my kids. Like, yeah, I gotta go Dad, I gotta run. I gotta In fact, I gotta run fast and get away from you now.

27:42

My son has been after me to get to the Tesla from friends for ages. Not right.

27:48

That's cool. You got it. That's pretty cool. Yeah. You'd be all into that man. Yeah. I love that. Okay. Are you active out there on LinkedIn?

27:58

Yes, Sam. I am very much so.

28:01

So the way I would probably find him listeners would be of course, Steve. St. Louis Griffith. And I'm sure there's a handful of Griffiths out there. Yeah. That's Dr. IFF iith. Put a little comma in there. Slap in NEMA. And you'll find the jet.

28:19

Yeah, absolutely. You are

28:21

awesome. Great to wrap it up, because I can continue having this conversation all day long. But I'm sure there are listeners out there saying all right, I got it. She got along. Great. Wonderful. And listeners, we're gonna wrap it up on those other side, you know that I'm going to have all Steve's contact information. So don't come to me and say, Scott, I can't find Steve. Industrial talk.com. That's where his information will be. Got it. So stay tuned, we will be right back.

28:52

You're listening to the industrial talk Podcast Network.

29:01

All right. That is Steve Griffith. You need to reach out to him. He's got a madstad card out there on LinkedIn. I'm sure he would like to be able to connect with you telling you you're not going to be disappointed. He is. I mean, he's, he's got his finger on the pulse. And that's what you need. Because we're all about collaborating. We're all about innovating. We're all about educating. We're all about doing it with this sense of speed and purpose. And Doug gotta be tenacious about it. industry for Dotto is here, right? There is no no excuse for not knowing it. And learning from people like Steve. All right, again, get your calendars out I want you to write down for December 1 through the third. This is a virtual event because it is everything's virtual industrial IoT world is putting this on it is sees IoT now for Lastly, digital transformation. Do not come to me and say Scott, I'm not I can't connect because it's gonna all be out there on industrial talk.com every link that you need to know all right. Be brave, dare greatly hang out with people that are bold, brave and daring greatly you will not be disappointed. Another interview right around the corner so be safe

The post Mr. Steve Griffith with NEMA talks about Industrial AI and Cybersecurity for Future Success appeared first on Industrial Talk.