Industrial Talk Media

Industrial Talk is onsite at Xcelerate 2025 and talking to Jay Hack, VP and Global Leader at Fluke Reliability about "Connected Reliability".

Scott MacKenzie interviews Jay Hack, Vice President and General Manager of Fluke Reliability, at the Accelerate 2025 event in Austin, Texas. Jay discusses Fluke's comprehensive reliability solutions, emphasizing the importance of transitioning from reactive to proactive maintenance. He highlights the company's flagship product, E Main, and its role in asset criticality assessments. Jay also mentions the integration of various modalities like vibration and thermography, and the introduction of the ECM portal for centralized condition monitoring. Fluke's strategy includes increased connectivity among portfolios, significant R&D investment, and strategic partnerships to enhance customer value.

Action Items
[ ] Attend the Accelerate 2025 user conference hosted by Fluke Reliability to learn more about their latest solutions and connect with their team.
[ ] Reach out to Jay Hack on LinkedIn or at j.hack@fluke.com to discuss Fluke Reliability's offerings and how they can help with your asset management and reliability needs.
Outline
Introduction and Welcome to Industrial Talk Podcast
Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.
Scott welcomes Jay Hack, the Vice President and General Manager of Fluke Reliability, to the podcast.
Jay Hack is introduced as a key figure in the company, with a significant role in its leadership and strategy.
The podcast is broadcasting live from the Accelerate 2025 event in Austin, Texas, sponsored by Fluke Reliability.
Jay Hack's Background and Role at Fluke Reliability
Jay Hack shares his background, mentioning his eight years with Fluke and his recent transition to the reliability division.
He discusses his responsibilities, including leading the commercial side, M&A strategy, and now overseeing the entire business.
Scott MacKenzie and Jay Hack reminisce about their first meeting, which was challenging due to Scott's inability to speak.
Jay Hack highlights his experience in various roles within Fluke, including his current position as Vice President.
Strategy and Customer Engagement at Fluke Reliability
Scott MacKenzie asks Jay Hack about the strategy for helping customers navigate Fluke's extensive offerings.
Jay explains the importance of meeting customers where they are, starting with basic work order systems and asset criticality assessments.
He emphasizes the need for a commitment from leadership to change and improve maintenance practices.
Fluke offers various training modules and process mapping to support customers in their journey towards proactive maintenance.
Fluke's Depth of Knowledge and Customer Support
Scott MacKenzie praises the depth of knowledge within Fluke, which gives him confidence in their solutions.
Jay Hack highlights the strength of Fluke's reliability division, with 750 professionals and a team of experts.
He provides an example of a large pharmaceutical customer benefiting from the expertise of Fluke's chief corporate metrologist.
Fluke's ability to provide tailored solutions and support, based on the customer's needs, is a key differentiator.
Modalities and Tools in Fluke's Offerings
Jay Hack discusses the various modalities Fluke specializes in, including vibration, thermography, and more.
He explains the different tools and solutions Fluke offers, from route-based maintenance to advanced monitoring systems.
The ECM portal is introduced as a new offering that integrates vibration data and condition monitoring in one place.
Fluke's strategy of connecting different tools and systems to provide a comprehensive solution is highlighted.
Connected Reliability and Partnering with Other Companies
Scott MacKenzie and Jay Hack discuss the concept of connected reliability and Fluke's approach to integrating various tools.
Jay explains that while Fluke doesn't connect to every device, they aim to make it easy for customers to connect their assets.
Fluke is increasing partnerships with other companies to augment their offerings and provide better solutions.
The importance of having a seamless experience for customers, with integrated tools and systems, is emphasized.
Investment in R&D and Future Product Development
Jay Hack shares that Fluke invests significantly in R&D, almost double the industry average.
He mentions upcoming new products that will enhance the user experience and provide modern solutions.
The focus on organic development and continuous improvement is a key part of Fluke's strategy.
Fluke's commitment to bringing in new technologies and solutions to benefit their customers is highlighted.

JAY HACK'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/jayhack1/
Company LinkedIn:  https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all
Company Website: https://reliability.fluke.com/

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Scott MacKenzie hosts an industrial talk podcast featuring Javier Garcia Lopez, co-founder of i4Tech, a company based in Singapore with a focus on Industry 4.0 in Southeast Asia. Javier discusses the challenges and opportunities in the region, emphasizing the importance of breaking the barrier to entry for manufacturing digitalization projects. He highlights i4Tech's solution, Activa Suite, which allows for scalable and composable data collection and application development. Javier also touches on the role of AI in manufacturing, noting the increased interest and the need for practical, business-focused solutions. The conversation concludes with Scott encouraging listeners to reach out for further discussions and support.

Action Items
[ ] Connect with Javier Garcia Lopez on LinkedIn or through the i4Tech website.
[ ] Explore the i4Tech solutions and their approach to helping manufacturers in Southeast Asia adopt Industry 4.0.
[ ] Consider attending the IoT Solutions World Congress event in Barcelona in May to learn more about industry 4.0 and connected asset solutions.
Outline
Introduction and Overview of Industrial Talk Podcast
Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.
Scott highlights the importance of adoption and efficiency in industry 4.0 and 5.0 technologies.
Scott mentions the upcoming IoT Solutions World Congress in Barcelona, May 13-15, and encourages listeners to attend.
Scott invites listeners to amplify their messages and podcasts on the Industrial Talk platform.
Introduction of Javier Garcia Lopez and i4Tech
Scott introduces Javier Garcia Lopez, co-founder of i4Tech, and their solution, Activa Sweet.
Javier shares his background, including his education, work experience in Europe, and move to Southeast Asia.
Javier discusses the founding of i4Tech during the COVID-19 pandemic and their focus on accelerating Industry 4.0 in Southeast Asia.
Javier explains the challenges and opportunities in the region, highlighting the technical knowledge and business-friendliness of countries like Vietnam, Malaysia, and Indonesia.
i4Tech's Approach to Industry 4.0 and Activa Sweet
Javier describes the initial frustration with traditional digitalization projects and the need for a more scalable and composable approach.
i4Tech's solution, Activa Sweet, aims to break the barrier to entry for Industry 4.0 projects by offering a phased and scalable approach.
Javier explains the importance of starting with clear business problems and using a unified data model for future applications.
The company focuses on making Industry 4.0 solutions accessible and efficient for manufacturers in Southeast Asia.
Challenges and Solutions in Digitalization Projects
Javier discusses the challenges of change management and the importance of involving business users early in the process.
He emphasizes the need for clear communication and avoiding technical jargon to ensure adoption.
Javier shares examples of successful projects, such as digitalizing quality inspection processes and energy management, completed in six to eight weeks.
The company provides ongoing support and development to ensure the sustainability of digitalization projects.
Future of Manufacturing and AI
Javier highlights the growing interest in AI and its impact on manufacturing, noting the confusion and hype around the term.
He discusses the importance of having a solid data backbone and digitalizing business processes before implementing AI solutions.
Javier mentions an upcoming seminar in Bangkok on implementing AI solutions for manufacturing, in collaboration with an Italian university.
The seminar will cover both traditional machine learning and generative AI, aiming to provide practical insights for manufacturers.
Conclusion and Contact Information
Scott and Javier discuss the importance of finding the right partners and companies to help navigate the digitalization journey.
Javier provides his contact information, encouraging listeners to reach out on LinkedIn or through the i4Tech website.
Scott reiterates the support and resources available on the Industrial Talk platform for manufacturers and industry professionals.
The conversation concludes with a reminder of the upcoming IoT Solutions World Congress and the importance of staying connected and informed.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JAVIER GARCIA LOPEZ'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/javier-garcia-lopez-25197724/
Company LinkedIn: https://www.linkedin.com/company/i4tech/
Company Website: https://i4-tech.io/

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Industrial Talk is onsite at PowerGen and talking to Joe Patch, Founder at Confio Group about "Renewable and Clean Tech Recruiting".

Scott MacKenzie hosts an industrial podcast featuring Joe Patch, CEO of Confio Group, a company specializing in energy recruiting and staffing. Joe discusses the challenges in the power industry, particularly the shortage of engineers and the importance of obtaining a Professional Engineer (PE) license. He highlights the growing demand for power, citing a need for 80 gigawatts of data center power in six years. Joe emphasizes the value of networking and retainer relationships in recruiting. He also touches on the diverse opportunities in the energy sector, including roles in finance, operations, and marketing. Joe encourages young professionals to explore the dynamic and mission-critical field of power generation.

Action Items
[ ] Connect with Joe Patch and the Confio Group team on LinkedIn or through their website at confiogroup.com.
[ ] Explore opportunities in the energy industry, particularly in emerging technologies like hydrogen, as potential career paths.
[ ] Consider obtaining a Professional Engineer (PE) license to open up more opportunities in the power and energy sectors.
Outline
Introduction and Welcome to Industrial Talk Podcast
Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.
Scott welcomes listeners and thanks them for their support, highlighting the podcast's dedication to celebrating industry professionals.
Scott mentions the Power Gen conference in Dallas, Texas, and encourages listeners to visit if they are in the power business.
Scott introduces Joe Patch, the guest for the episode, and sets the stage for the discussion on resources, people, and industry trends.
Joe Patch's Background and Company Introduction
Joe Patch introduces himself and his company, Confio Group, which means "trust" in Spanish.
Joe shares his background, starting in the power business in the early 2000s after finishing graduate school and joining his father's firm.
Joe's father, who worked for Bechtel, started his own firm in the late 80s, focusing on power projects.
Joe discusses his non-engineering background but mentions the educational experience he received growing up in a household with a civil engineer.
Joe's Early Experiences and Family Influence
Joe recounts bringing his 13-year-old son, Anthony, to the Power Gen conference to expose him to the dynamic world of energy.
Joe shares memories of accompanying his father to power projects, which provided him with a deep understanding of the industry.
Joe emphasizes the importance of being on job sites, understanding the culture, and building relationships with tradespeople.
Scott shares a similar experience, mentioning his father's work at Southern California Edison and the impact of early exposure to the industry.
Staffing Challenges and Workforce Development
Scott and Joe discuss the challenges of staffing and workforce development in the power industry.
Joe highlights the difficulty of finding enough engineers, especially in hard engineering disciplines like structural, civil, mechanical, and electrical.
Joe advises graduating engineers to obtain a Professional Engineer (PE) license to open more career opportunities.
Joe emphasizes the importance of getting the word out about the opportunities in the energy sector to attract more talent.
Hydrogen and New Technologies
Joe mentions the potential of the hydrogen space and the rapid career growth opportunities it offers.
Scott and Joe discuss the current state of hydrogen technology and its potential impact on the industry.
Joe talks about the importance of apprenticeships and trades in the power industry and the changing dynamics of project development.
Joe highlights the role of business and non-technical roles in the energy sector, such as finance, operations, and marketing.
Confio Group's Role and Approach
Joe explains Confio Group's specialization in energy recruiting and staffing, leveraging their deep industry experience and relationships.
Joe emphasizes the importance of networking and organic discussions with industry leaders to gain insights and build credibility.
Joe discusses the value of retainer relationships with clients, which allow for deeper engagement and understanding of their needs.
Joe shares an example of a candidate interview process, highlighting the importance of matching technical skills with company culture and values.

JOE PATCH'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/joepatchiv/
Company LinkedIn: https://www.linkedin.com/company/confio-group/
Company Website: https://www.confiogroup.com/

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Scott MacKenzie hosts an industrial podcast featuring Mark Paul from IRISS, a company specializing in electrical safety and asset management. IRISS offers a vertically integrated solution for assessing the health of electrical assets, including thermochromic devices that indicate overheating and ultrasound inspection tools for detecting issues. Mark Paul, a former engineer with extensive experience in automotive manufacturing and entrepreneurship, emphasizes the importance of proactive maintenance and operations-driven safety. IRISS' solutions aim to prevent costly mistakes and enhance reliability, with a focus on empowering operators to identify and address potential issues. The company's history, starting from a garage in the UK, highlights its growth into a global leader in safety and reliability.

Action Items
[ ] Connect with Mark Paul on LinkedIn to learn more about Iris and their solutions.
[ ] Visit the Iris website at www.iriss.com to explore their temperature indicator and ultrasound inspection products.
[ ] Schedule a follow-up conversation with Mark to dive deeper into Iris' AI-powered solutions for asset health monitoring.
Outline
Introduction to Industrial Talk Podcast
Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.
Scott MacKenzie welcomes listeners and expresses gratitude to industry professionals for their contributions.
The podcast aims to highlight the importance of electrical assets in asset management.
Scott MacKenzie introduces IRISS, a company focused on safety and asset management in the electrical world.
Overview of Iris and Mark Paul
IRISS offers a vertically integrated solution for asset management, focusing on electrical safety.
Scott MacKenzie shares his background as a former journeyman transmission lineman, expressing his interest in electrical power.
IRISS' solutions are described as essential for ensuring the health and safety of electrical assets.
Mark Paul is introduced as a key individual at IRISS, with a rich background in engineering and business.
Mark Paul's Background and IRISS' History
Mark Paul shares his journey from being an electrical engineer to working with major automotive manufacturers like GM and GE.
He discusses his transition to entrepreneurship and his role at Iris, leveraging his experience in small, medium, and large businesses.
Scott MacKenzie praises Mark Paul's extensive LinkedIn profile and his background in the electrical space.
Mark Paul provides an overview of IRISS' history, starting from its beginnings in a garage in the UK to its global success.
IRISS' Market Focus and Solutions
Iris focuses on providing solutions for electrical safety and asset management across various industries.
Scott MacKenzie and Mark Paul discuss the broad applicability of IRISS' solutions, from manufacturing to oil and gas.
Mark Paul explains the importance of assessing the health of electrical assets to prevent costly issues.
IRISS' thermochromic devices are highlighted as a cost-effective solution for monitoring electrical assets.
Thermochromic Devices and Their Applications
Mark Paul explains the concept of thermochromic devices, which change color based on temperature to indicate potential issues.
He provides examples of how thermochromic devices can be used in everyday items like cell phone chargers to prevent fires.
Scott MacKenzie expresses interest in the simplicity and affordability of thermochromic devices.
Mark Paul discusses the broader implications of thermochromic devices in industrial settings, including their ability to detect loose connections and prevent electrical loss.
Operations Driven Safety and Reliability
Mark Paul introduces the concept of Operations Driven Safety and Reliability (ODSR), emphasizing the importance of empowering operators.
He shares his experience at General Motors, where operator feedback was crucial in solving problems quickly.
ODSR encourages operators to provide feedback on changes in equipment behavior, enhancing safety and reliability.
Mark Paul highlights the importance of condition-based monitoring over time-based maintenance for better asset management.
Ultrasound Inspection Solutions
Mark Paul introduces IRISS' new ultrasound inspection solution, which detects sounds in the electrical frequency range.
He explains how ultrasound inspection complements infrared inspection by providing another layer of safety.
The solution uses software to analyze ultrasound samples and compare them against known waveforms to identify issues.
Mark Paul emphasizes the importance of continuous monitoring to ensure the health and safety of electrical assets.
Resilience and Future of Iris

MARK PAUL'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/markstevenpaul/
Company LinkedIn: https://www.linkedin.com/company/iriss-inc-/posts/?feedView=all
Company Website: https://iriss.com/

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Industrial Talk is onsite at FABTECH and talking to Robert Weiss, President of MultiVision Digital about "Media is essential for your long-term success".

Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals like Robert Weiss from Video for Manufacturing. They discuss the importance of strategic video marketing in manufacturing. Robert emphasizes the shift from ad hoc video production to a planned, integrated approach that aligns with business objectives, such as SEO and sales goals. He highlights the effectiveness of FAQ videos over corporate overviews for better ROI. They also stress the importance of showing human elements in videos to build trust and engagement. Robert predicts a rise in sales videos to enhance the sales process, making video a crucial tool for manufacturers.

Action Items
[ ] @Scott MacKenzie - Connect with Video for Manufacturing to discuss video marketing strategies for the manufacturing industry.
[ ] Develop a strategic video content plan that aligns with business objectives and sales/marketing initiatives.
[ ] Incorporate more human elements and authentic voices in manufacturing videos, rather than just showcasing machines.
[ ] Explore creating a series of targeted video content (e.g. product overviews, FAQs) instead of a single corporate overview video.
Outline
Introduction and Welcome to Industrial Talk Podcast
Scott MacKenzie as the host of the Industrial Talk Podcast, emphasizing the platform's focus on industry innovations and trends.
Scott MacKenzie thanks the audience for their support and highlights the importance of problem-solving, innovation, and collaboration in the manufacturing industry.
Scott mentions the current location of the podcast at Fabtech in Orlando, clarifying a previous mistake about the event being in New Orleans.
Scott introduces Robert Weiss, a returning guest on the show, and expresses excitement about reconnecting with industry professionals.
Connecting with Industry Professionals at Fabtech
Robert shares his positive experience of reconnecting with people he hasn't seen in a year and the importance of networking at events like FABTECH.
Scott and Robert discuss the value of "shooting the shit" (informal conversations) in building relationships and success in the industry.
Robert emphasizes the importance of connecting with people, whether for business or personal reasons, and the potential for future collaborations.
Scott asks Robert to provide background on his company, Video for Manufacturing, and its role in storytelling and marketing in the manufacturing industry.
Digital Marketing and Video Production Strategies
Robert explains that his company, Video for Manufacturing, positions itself as a digital marketing company with a focus on video production to achieve sales and marketing goals.
Robert shares an example of a conversation he had with a client about the importance of SEO and how investing in multiple FAQ videos can be more effective than a single corporate overview video.
Scott and Robert discuss the importance of addressing specific problems in videos to attract and engage potential customers.
Robert highlights the shift in companies' approach to video marketing, moving from ad hoc to more deliberate and strategic planning.
The Evolution of Video Marketing in Manufacturing
Scott inquires about the factors that led to the more strategic approach to video marketing in the manufacturing industry.
Robert attributes the change to the natural adoption curve of technology and the increasing understanding of video's importance among companies.
Scott and Robert discuss the need for companies to be pragmatic and human in their marketing approaches, emphasizing the importance of showing people behind the products.
Robert shares insights on the challenges companies face in getting their employees to appear in videos and the benefits of having people in videos for better engagement.
The Role of Video in the Sales Process
Robert explains how video can mimic the sales process by providing detailed information that helps potential customers make informed decisions.
Scott and Robert discuss the importance of video in the decision-making process, especially for large purchases like manufacturing equipment.
Robert provides an example of a project where they created an eight-minute product overview video and several FAQ videos, which served as a comprehensive sales brochure for a $2-3 million product.
Scott and Robert agree that video is becoming increasingly important in the sales process, as it allows potential customers to get detailed information without spending as much time and effort as they would with traditional methods.

ROBERT WEISS' CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/robertweissnyc/
Company LinkedIn: https://www.linkedin.com/company/multivision-digital/
Company Website: https://multivisiondigital.com/

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