About The Women In Industry Podcast
The Women in Industry Podcast is breaking new ground! The time has come to highlight talents and the natural giftedness women bring to the table in the industrial space. We strive to bring to the forefront the contributions women are making on a daily basis to improve productivity, technology, efficiency, safety, cost-effectiveness, systems implementation, customer relations, internal communications and in a nutshell, make significant contributions to the advancement of humankind...to quite simply make life better!
Women in Industry...WE ARE YOUR VOICE!
Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.
Industrial Talk is onsite at IoT Solutions World Congress and talking to Sally Liang, Head of Hanshow EU at Hanshow about “Customized IoT touchpoints for electric signage and smart stores”.
Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho's electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.
Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.
Industrial Talk is onsite at DistribuTECH and talking to Sabine Erlinghagen, CEO of Siemens Grid Solutions about “The dynamic and ever changing world of managing power”
Industrial Talk is chatting with Lt. Col. (Ret) Kathy Lowrey Gallowitz, Founder and CEO at Vanguard Veteran, LLC about “Why and How to Build a Veteran Talent Strategy”
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Industrial Academy:
The world is changing fast! Industrial businesses are juggling every facet of business maintenance and growth, ranging from technological/digital media adaptations to cash flow management and operational efficiency challenges. How do industrial business leaders stay current while managing growth and casting vision for the future? The answers could be found in a learning environment, but never before has there been a place for continuing education in the industrial business arena. UNTIL NOW…
The INDUSTRIAL ACADEMY IS HERE. Finally there is a clearinghouse for all things industrial to assist the business leader. Course offerings provide up-to-date applicable information in business development, technology, finance, operations and leadership presented in an engaging, movement-oriented manner by those in the know. These professionals don’t just talk the talk. They walk the walk with purpose and passion for building not just the industrial business but also the people who make things happen.
The Industrial Talk Podcast family looks forward to learning and growing with you!
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