Industrial Talk Media

Industrial Talk is talking to Jay Roxe, Chief Marketing Officer at Inriver about "Is your Product Information Management system ready for the benefits of the AI boom".

Overview

Jay and Scott discussed how Inriver helps manufacturers manage, enrich, and distribute product information across increasingly complex digital sales channels.

Core Challenge
Product data is often fragmented across ERP, PLM, spreadsheets, suppliers, and other systems, creating a need for a single source of truth.
Manufacturers must support more channels and increasingly detailed product information, including regulatory and digital product passport requirements.
Inaccurate or incomplete data can affect search, AI-generated answers, product discovery, replacements, and aftermarket sales.
Platform Value
Inriver can onboard data from upstream systems and suppliers, use AI-assisted cleanup and enrichment, manage workflows, and syndicate channel-specific information.
Reported customer outcomes include 30–40% faster time to market and 20–25% less work maintaining product data.
Deployments may take 30–60 days for focused use cases or about 90 days for a quick start; enterprise integrations require more time. Open questions include which use case offers the fastest return and how the platform should fit the organization’s existing technology stack.

Outline
Product Information Management
Jay explained that Inriver provides product information management and product experience management.
The platform creates a centralized source of product truth and distributes channel-specific information.
Data Operations
Data can come from ERP, PLM, supplier files, spreadsheets, and other upstream systems.
Inriver supports AI-assisted cleanup, enrichment, categorization, translation, workflow, and syndication.
The discussion highlighted the risks of inaccurate product descriptions, images, measurements, and replacement-part information.
Market Changes
Manufacturers now manage more sales channels and more detailed product requirements.
Customers increasingly use LLMs such as ChatGPT, Claude, and Gemini to find products, increasing the importance of accurate, structured data.
Human review remains important for trustworthy, compliant, and on-brand content.
Value And Adoption
Reported benefits include faster time to market, reduced product-data maintenance, and fewer costly product-information errors.
Adoption may be limited by competing priorities and the need to demonstrate a clear return on investment.
Implementation timing depends on the use case and integration scope, including existing ERP systems.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JAY ROXE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jroxe/

Company LinkedIn: https://www.linkedin.com/company/inriver-ab/

Company Website: https://www.inriver.com/

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Industrial Talk is talking to Rob McGreevy, Chief Product Officer at AVEVA about "Industrial AI - Operational context behind processes and assets".

Overview

The conversation examined how AVEVA uses industrial software and AI to improve design, operations, data quality, and safety across critical infrastructure.

Industrial Context
Rob described 30 years in industrial software supporting power, utilities, manufacturing, pharmaceuticals, refining, and other critical infrastructure.
AVEVA spans design and engineering through production operations, including OSIsoft PI System, Wonderware, E3D, and simulation tools.
AI Applications
AVEVA Connect consolidates data from PLCs, DCS, RTUs, and other industrial sources so AI can analyze information in context.
Data quality remains essential because inaccurate recommendations could affect plant safety, product quality, or operations.
AI is being used to support pipe and cable layout design, provide operators and maintenance staff with guidance, and enable digital-twin analysis.
Open Questions
How quickly will industrial AI move from human-supervised recommendations to direct control within safe operating limits?
How will organizations manage evolving AI models, protocols, legacy systems, and workforce adaptation while preserving human judgment?

Outline
Professional Background
Rob discussed his career in industrial manufacturing software and critical infrastructure.
His experience includes power plants, utilities, food and pharmaceutical facilities, refining, and energy operations.
AVEVA Platform
Aviva provides software across the design-build and production-operations lifecycle.
Its portfolio includes engineering design, simulation, supervisory control, data acquisition, process historians, planning, scheduling, and execution systems.
Industrial Data
Industrial environments combine data from PLCs, DCS, RTUs, sensors, and varied protocols.
Data cleansing and validation establish trusted information for analytics and AI applications.
AI and Digital Twins
AI can generate and compare design options while leaving final decisions with human experts.
Digital twins support maintenance, sustainability, production, optimization, and safer operational analysis.
Rob expects AI to remain human-supervised in the near term, with narrower autonomous control applications developing over time.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ROB MCGREEVY'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/rob-mcgreevy-904296/
Company LinkedIn: https://www.linkedin.com/company/aveva/
Company Website: https://www.aveva.com/

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Industrial Talk is onsite at Penn State and talking to Josh Brown and Steven Fedell with Penn State University METAL Program about "Why they are passionate about the future".

Overview

The discussion highlighted the METAL program at Penn State Behrend and its role in developing hands-on manufacturing talent.

Program Development
Steven said METAL began about two and a half years ago and combines casting, metallurgy, materials science, and forging curriculum.
Josh described how the program expanded to offer five-day boot camps for course credit, including hands-on machining, robotics, forging, casting, and materials testing.
Career Paths
Josh moved through mechanical engineering, supply chain, machining, automation, and controls before joining the program.
Steven transitioned from architectural ironwork and industrial maintenance into plumbing, industrial robot programming, and engineering technology.
Workforce Challenge
Both emphasized that employers should consider motivated candidates who may not meet every requirement initially.
Josh and Steven argued that internships, rotational opportunities, hands-on learning, and willingness to train can help develop capable industrial professionals.
Open question: How can employers communicate manufacturing opportunities in ways that resonate with younger workers?

Outline
METAL Program
History and development of the program at Penn State Behrend.
Collaboration among Penn State faculty and instructors.
Expansion of curriculum into forging, casting, metallurgy, materials science, machining, and robotics.
Five-day boot camps can provide one course credit and emphasize hands-on learning.
Josh’s Background
Studied mechanical engineering, supply chain management, and mechanical engineering technology.
Gained experience as a student machinist and automation and controls intern.
Contributed to robotics programming and curriculum development.
Steven’s Background
Trained in forged architectural ironwork and worked as a professional blacksmith.
Studied industrial maintenance and later programmed industrial robots.
Joined Penn State Behrend to continue developing technical and engineering skills.
Workforce Development
Employers often overlook candidates who do not match every listed qualification.
Participants stressed the importance of evaluating character, initiative, integrity, and learning ability.
Josh described AI and search tools as useful starting points for technical research, with source verification still required.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JOSH BROWN'S CONTACT INFORMATION:
METAL Website: https://www.metalforamerica.org/
LinkedIn Profile: https://www.linkedin.com/in/joshua~brown/
Company Website: https://behrend.psu.edu/
Company Website:  https://dstllc.net/

STEVEN FEDELL'S CONTACT INFORMATION:
LinkedIn Profile: https://www.linkedin.com/in/steven-fedell-896945244/
Company Website: https://www.lincolnelectric.com/en/

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This is Abram Garcia with SMRP/Kellen. He and all the others at SMRP are passionate about your #Reliability, #Maintenance and #AssetManagement success! YOU NEED TO BE PART OF THIS AMAZING FAMILY! Find our more at SMRP.org.
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Team SMRP:
Meredith Taylor, CAE, PMP
Emily Schickler, CMRP, CRL
Randa Kassis, CMRP, CRL
Chase Sasser, CMRP
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Other SMRP Powerhouses:
Phil Orr - CRE, CMRP, MBA
Tyler Beckett
Jason Bolte, CMRP
Damon Givens, P.E., CMRP
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Team Industrial Talk:
Susie MacKenzie, M.A.
Molly Finch, MBA

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Industrial Talk/BCC is talking to Christian Reinhardt, Director Human Risk Management at SoSofe about "Cybersecurity psychology".

Overview

The conversation examined how psychology and human behavior shape cybersecurity risks, especially AI-enabled phishing, and how organizations can build practical security habits.

Core Discussion
Christian explained that cyberattacks often exploit emotions rather than intelligence, using urgency, fear, or reward triggers.
AI-generated phishing messages are increasingly difficult for filters to detect; human judgment remains necessary.
Practical Guidance
Pause when an email feels uncertain, verify it through an established channel, and use a second person for review when appropriate.
Organizations should combine technical controls with engaging, incremental awareness training that demonstrates progress and recognizes employees who report threats.
Open Questions
How can organizations scale continuous cybersecurity education without overwhelming employees?
How can companies maintain trust and productivity while improving security awareness?
Outline
Cybersecurity Context
Promotion of the Barcelona Cybersecurity Congress, scheduled for November 3–5 in Barcelona.
Discussion focused on the human side of cybersecurity and the role of SoSafe.
Psychology of Attacks
Christian described attackers as sophisticated users of psychological manipulation.
Emotional triggers can cause capable and intelligent people to make unsafe decisions.
AI has made phishing attacks more scalable and convincing, while filters remain limited by what they have previously seen.
Personal Protection
Avoid reacting immediately to suspicious messages.
Pause, verify through a trusted channel, and ask another person to review uncertain communications.
Apply the same awareness to personal devices, smart-home systems, and family members.
Organizational Enablement
Technical defenses remain necessary, but employees must share responsibility for security.
Training should be practical, engaging, incremental, and connected to employees’ personal lives.
Progress should be made visible through positive feedback and recognition of effective reporting.
Sustaining Habits
Cybersecurity awareness requires consistent practice rather than one-time training.
Simple habits, such as locking a screen when stepping away, can become automatic over time.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHRISTIAN REINHARDT'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/dr-christian-reinhardt/
Company LinkedIn: https://www.linkedin.com/company/sosafe-cyber-security/
Company Website: https://sosafe-awareness.com/

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