Industrial Talk Media

Industrial Talk/BCC is talking to Sounil Yu, Chief AI Officer at Knostic about "The DIE Triad - Distributed, Immutable and Ephemeral".

The conversation promotes the Barcelona Cybersecurity Congress, scheduled for November 3-5, 2023. Speaker 1 emphasizes the importance of cybersecurity and networking opportunities at the event. Sounil Yu, a seasoned cybersecurity professional, discusses the evolving landscape of cybersecurity, particularly the role of AI in making cybersecurity less relevant. He introduces the DIE triad (Distributed, Immutable, Ephemeral) and the Cyber Defense Matrix as frameworks for addressing cybersecurity challenges. Sounil also highlights the need for a cultural shift towards high-velocity engineering and continuous reengineering to stay secure. The discussion concludes with information on how to connect with Sounil and attend the Congress.

Outline
Barcelona Cybersecurity Congress Promotion
Scott introduces the Barcelona Cybersecurity Congress, emphasizing its importance and urging listeners to mark their calendars for November 3-5.
The event is described as a must-attend for networking with top cybersecurity professionals from around the world.
Scott mentions their own participation and broadcasting at the event, encouraging listeners to join.
Contact information and details about the event are available on Industrial Talk.
Introduction to Industrial Talk Podcast
Scott reiterates the importance of the Barcelona Cybersecurity Congress and its alignment with Industrial Talk's mission to celebrate industry professionals.
The podcast is described as a platform for celebrating bold, brave, and innovative industry professionals.
Scott emphasizes the collaboration with the Barcelona Cybersecurity Congress and the importance of cybersecurity solutions and professionals.
Introduction of Sounil Yu
Scott introduces Sounil Yu, highlighting his extensive experience and expertise in cybersecurity.
Sounil's background includes roles at Bank of America and his experience in penetration testing and red team activities.
Scott praises Sounil's ability to make complex cybersecurity concepts consumable and understandable.
The conversation is set to delve into topics like cybersecurity, AI, and network protection.
Sounil Yu's Background and Philosophy
Sounil shares his 30+ years of experience in cybersecurity, including his role as a chief scientist at Bank of America.
He describes his job as running experiments to learn through failures, emphasizing the importance of documenting and explaining what is learned.
Sounil discusses the rapid changes in technology and the need for organizations to adapt to new challenges.
He introduces the concept of the Cyber Defense Matrix and the DIE triad (Distributed, Immutable, Ephemeral) as tools for understanding and addressing cybersecurity issues.
The Role of AI in Cybersecurity
Sounil explains how AI is accelerating the evolution of cybersecurity, making traditional cybersecurity approaches less relevant.
He introduces the concept of high-velocity engineering organizations that constantly build, rebuild, and tear down systems to reduce attack surfaces.
Sounil provides examples of how AI tools are enabling organizations to pivot quickly and adapt to new challenges.
The discussion touches on the cultural shift needed for organizations to embrace high-velocity engineering and the role of AI in facilitating this change.
The DIE Triad and Cybersecurity
Sounil elaborates on the DIE triad, explaining how distributed, immutable, and ephemeral systems can reduce the burden of security.
He discusses the trade-offs between long-lived assets and the benefits of short-lived systems in terms of security.
Sounil provides examples of how AI is enabling the creation of ephemeral systems that are less vulnerable to attacks.
The conversation highlights the importance of adapting to new technologies and the role of AI in enhancing cybersecurity.
Training the Next Generation of Cybersecurity Professionals
Sounil emphasizes the importance of curiosity and experimentation in developing cybersecurity professionals.
He encourages young professionals to explore new technologies and understand their vulnerabilities.
The discussion touches on the need for continuous learning and adaptation in the cybersecurity field.
Sounil highlights the importance of addressing both long-lived and ephemeral systems in cybersecurity training.

SOUNIL YU'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/sounil/
Company LinkedIn: https://www.linkedin.com/company/cyber-defense-matrix/
Company Website: https://cyberdefensematrix.com/
The DIE Triade: https://dietriad.com/

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Industrial Talk is talking to Todd Villarrubia, Founding Partner at Wealth Planning Law Group about "Getting your industrial financial house in order".

The Industrial Talk podcast episode features a discussion on the importance of financial planning for industrial businesses, particularly in the context of rapid industry changes and cybersecurity. Scott Mackenzie emphasizes the need for financial Sherpas to help compress the time required for financial research and planning. Todd Villarrubia, a 30-year tax attorney and founder of Wealth Planning Law Group, introduces the concept of "Entrepreneurial Beast Mode," which includes business structures, estate planning, asset protection, succession, and taxation. He highlights the benefits of comprehensive financial planning and the role of his virtual family office in providing expert advice to clients. The episode also touches on the importance of storytelling and building trust in business relationships.

Outline
Barcelona Cybersecurity Congress Announcement
Scott introduces the Barcelona Cybersecurity Congress, emphasizing its importance for cybersecurity professionals.
The event is scheduled for November 3-5 in Barcelona, with networking opportunities and expert discussions.
Scott mentions their own involvement in the event, including broadcasting and discussions on cybersecurity.
The Propane Education and Research Council is acknowledged as the sponsor of the podcast episode.
Introduction to Industrial Talk Podcast
Scott reiterates the podcast's focus on industrial innovations and the success of industry professionals.
The podcast aims to celebrate industrial heroes and their contributions to solving problems and improving lives.
Scott introduces Todd Villarrubia, the guest for the episode, and the topic of financial planning for industrial businesses.
Importance of Financial Planning in Industry
Scott discusses the necessity of financial planning for industrial businesses, especially in a fast-paced industry.
The conversation highlights the need for financial Sherpas to help compress the time required for financial research and planning.
Scott emphasizes the importance of building relationships and trust in the business world, especially in the context of social media and online engagement.
The discussion touches on the human element in business, the need for trust, and the importance of telling authentic stories to build relationships.
Building Trust and Relationships in Business
Scott stresses the importance of being real and vulnerable in business interactions to build trust.
The conversation explores the challenges of standing out in a crowded online space and the need for consistent, authentic storytelling.
Scott shares personal experiences of receiving unsolicited messages and the importance of demonstrating genuine care for others' success.
The discussion emphasizes the need for long-term resilience and the importance of telling customers' stories to foster mutual success.
Introduction to Todd Villarrubia and Wealth Planning Law Group
Scott introduces Todd Villarrubia, the founder of Wealth Planning Law Group, and his extensive experience as a tax attorney.
Todd shares his background, including his role as a founding partner and his work with high-net-worth families through Fountainhead Global.
The conversation touches on Todd's personal life, including his role as a father and the recent birth of Scott's grandchild.
Scott and Todd discuss the importance of perseverance and overcoming challenges, both in personal and professional life.
Entrepreneurial Beast Mode and Its Components
Todd introduces the concept of Entrepreneurial Beast Mode, an acronym for Business Structures, Estate Planning, Asset Protection, Succession, and Taxation.
The discussion highlights the importance of each component in comprehensive financial planning for entrepreneurs.
Todd explains the benefits of proper business structures, such as Section 1202 of the tax code, and the importance of tax liability reduction.
The conversation explores the role of estate planning as the foundation for financial planning and the need for ongoing updates due to changing laws and personal circumstances.
Engagement Process and Client Relationships
Todd outlines the initial engagement process, including a comprehensive intake form and a client information questionnaire.
The discussion emphasizes the importance of understanding clients' priorities and developing a tailored plan of action.
Todd explains the value of flat fee structures and the efficiency of their firm in executing plans.
The conversation highlights the ongoing nature of client relationships and the need for regular updates and reviews.
Fountainhead Global and Virtual Family Office Services

TODD VILLARRUBIA'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/todd-villarrubia/
Company LinkedIn: https://www.linkedin.com/company/wealth-planning-law-group/
Company Website: https://lawealthplan.com/

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Industrial Talk is talking to Max Cundiff and Doug Ebaugh at Chevron about "Lubrication and maintaining asset reliability".

Scott Mackenzie from Industrial Talk Podcast discusses the importance of electrical maintenance safety with IRISS, which offers infrared and ultrasonic inspection windows to detect issues early. He then introduces Max and Doug from Chevron's lubrication arm, highlighting their innovative solutions for power generation and data centers. Max and Doug explain the critical role of lubrication in maintaining reliability, especially in combined cycle power plants, and the importance of predictive maintenance using oil analysis. They also discuss the challenges of meeting the growing demand for electricity in data centers and the need for proactive maintenance strategies. Contact information for Chevron Lubricants is provided for further inquiries.

Outline
Introduction and Overview of Industrial Talk Podcast
Scott Mackenzie introduces himself and the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
Scott highlights the importance of safety in industrial operations and mentions Iris, a company that provides technologies for safe inspection of energized equipment.
Scott introduces the guests, Max and Doug from Chevron, and their roles in the lubrication arm of Chevron.
Scott shares a personal anecdote about a lip injury and transitions to discussing the importance of reliability and upcoming events like SMRP.
Discussion on Marketing and Content Creation
Scott discusses the challenges of marketing for small to midsize companies on LinkedIn, noting the algorithm's preference for large companies.
Scott emphasizes the importance of creating a consistent campaign to tell a company's story and the value of repurposing content across different platforms.
Scott highlights the need for companies to create a content-generating machine to maintain visibility and engagement.
Scott offers his services for marketing and PR, encouraging companies to reach out to him for help in telling their stories.
Introduction of Max and Doug from Chevron
Scott welcomes Max and Doug to the podcast and mentions their roles at Chevron.
Max introduces himself as the industrial sector marketing manager for Chevron Lubricants, focusing on power generation, manufacturing, oil and gas, and petrochemical applications.
Doug introduces himself as a chemical engineer with a background in various industries, currently serving as a direct industrial business consultant and subject matter expert for lubrication and reliability at Chevron.
Scott and the guests discuss their backgrounds and experiences, including Doug's transition to Chevron and his previous roles in heavy transportation and logistics.
Challenges and Solutions in Power Generation and Data Centers
Max and Doug discuss the growing demand for electricity in data centers and the importance of maintaining reliability in power generation.
Doug explains the role of lubrication in combined cycle power plants, emphasizing the need for good lubrication to prevent equipment failure.
Max highlights the importance of understanding market needs and working with OEMs to develop products that meet customer requirements.
The discussion covers the challenges of meeting the increasing demand for power in data centers and the need for reliable lubrication solutions.
Chevron's Approach to Market Demands and Product Development
Max explains the complexity of meeting market demands for data centers and the importance of collaboration with various stakeholders.
Doug discusses the importance of understanding oil oxidation and the role of lubrication in preventing equipment failure.
Max and Doug highlight the use of Vartec technology in Chevron's turbine oils to prevent varnish formation and improve reliability.
The conversation touches on the importance of oil analysis and predictive maintenance to extend the life of equipment and prevent unplanned downtime.
Future Trends and Contact Information
Max shares his thoughts on the future of reliability in various industries, emphasizing the importance of continuous improvement.
Doug provides contact information for listeners who want to learn more about Chevron's lubrication solutions and services.
Scott encourages listeners to reach out to Max and Doug for further discussions and to attend industry events like SMRP.
The podcast concludes with Scott reiterating the importance of marketing and storytelling for industrial companies and inviting listeners to connect with him for more information.

MAX CUNDIFF'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/max-cundiff-66865224/
Company LinkedIn: https://www.linkedin.com/company/chevron/
Company Website: https://www.chevron.com/
DOUG EBAUGH'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/douglasebaugh/

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Industrial Talk is onsite at Octave Live and talking to Kristin Coyle, Product Manager, Engineering Analysis at Octave about "Using AI for Prototyping".

The conversation promotes the Barcelona Cybersecurity Congress from November 3-5, 2023, emphasizing its importance for cybersecurity professionals. Scott Mackenzie hosts the Industrial Talk podcast, celebrating industry innovators. Kristin, a third-generation engineer, discusses her role at Octave, where she uses AI tools like Claude to prototype and improve software for pressure vessel analysis. She highlights the importance of human interaction in AI development, the need for real-time solvers, and the potential for AI to reduce rework and improve efficiency. Kristin also mentions her involvement in API 579 and ASME, underscoring her extensive industry experience.

Outline
Barcelona Cybersecurity Congress Announcement
Scott introduces the Barcelona Cybersecurity Congress, emphasizing its importance for cybersecurity professionals.
The event is scheduled for November 3-5 in Barcelona, with networking opportunities and expert discussions.
Scott mentions their own participation and broadcasting at the event.
Encourages listeners to mark their calendars and join the conference.
Introduction to Industrial Talk Podcast
Scott is described as a passionate industry professional focused on innovations and trends.
Scott thanks listeners for joining the top industrial-related podcast.
Highlights the achievements of industry professionals, calling them heroes for solving daily problems.
Live Broadcast from Octave Live
Scott announces the live broadcast from Octave Live, an event for a new company.
Kristin is introduced as a key figure at Octave, leading innovation.
Scott humorously mentions meeting Kristin in a bar, adding a light-hearted tone.
Kristin shares her positive experience at the event, comparing it to Hexagon Live.
Kristin's Background and Family Legacy
Kristin shares her background, mentioning her family's engineering legacy.
Her father was a top LNG expert, and her grandfather was a NASA rocket scientist.
Kristin trained as a violinist with the Houston Symphony but chose engineering.
Discusses her education at Drexel University in Philadelphia for material science.
Kristin's Role at Octave and Innovation
Kristin explains her role at Octave, focusing on customer needs and prototyping.
Uses Claude, a chat-based AI tool, to prototype and demonstrate ideas to customers.
Describes the process of creating prototypes and refining them based on customer feedback.
Highlights the importance of real-time solvers and dashboards in their software.
Challenges and Opportunities in AI Implementation
Kristin discusses the challenges of training AI on customer data while protecting intellectual property.
Emphasizes the need for continuous interaction with customers to avoid data drift.
Mentions the importance of beta testing and gathering customer feedback.
Highlights the potential for AI to reduce rework and improve efficiency.
Impact of AI on Engineering and Collaboration
Kristin talks about the transformative impact of AI on engineering tasks.
Describes how AI can free up engineers' time for more creative and strategic work.
Discusses the potential for real-time collaboration and better product development.
Emphasizes the importance of human interaction in the AI development process.
Future of AI and Industry Collaboration
Kristin shares her vision for the future of AI in the industry.
Highlights the need for continuous training and improvement of AI tools.
Discusses the potential for AI to revolutionize various aspects of engineering and analysis.
Emphasizes the importance of collaboration and communication in achieving these goals.
Kristin's Contact Information and Final Thoughts
Kristin provides her contact information for further discussions and collaboration.
Scott encourages listeners to reach out to Kristin and engage with the industry.
Highlights the importance of storytelling and sharing experiences in the industry.
Concludes the podcast with a call to action for listeners to join the conversation and stay updated with industry trends.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KRISTIN COYLE'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/kristincoyle/
Company LinkedIn: https://www.linkedin.com/company/octaveintelligence/
Company Website: https://www.octave.com/

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Industrial Talk is talking to Gareth Paterson, SR. Cybersecurity Consultant at Prism Infosec about "Cybersecurity Penetration Testing".

The conversation promotes the Barcelona Cybersecurity Congress from November 3-5, 2023, emphasizing the importance of cybersecurity in the connected world. Scott Mackenzie, the host of the Industrial Talk podcast, interviews Gareth Paterson from Prism Infosec about cybersecurity challenges and solutions. Gareth discusses the evolution of cybersecurity, the importance of proactive measures, and the role of penetration testing in identifying vulnerabilities. He highlights the significance of social engineering and physical security, and the impact of AI on cybersecurity. Gareth also shares a case study where a client's vulnerability was missed due to a lack of understanding of their specific concerns.

Outline
Barcelona Cybersecurity Congress Promotion
Scott promotes the Barcelona Cybersecurity Congress, emphasizing its importance and urging listeners to mark their calendars for November 3-5.
The event is described as a must-attend for cybersecurity professionals, offering networking opportunities with experts from around the world.
Scott mentions their own participation in the event, highlighting the significance of cybersecurity in the connected world.
The conversation shifts to the importance of cybersecurity and the need for continuous innovation and protection in the industry.
Introduction to Industrial Talk Podcast
Scott welcomes listeners to the Industrial Talk podcast, celebrating industry professionals and their contributions to innovation and problem-solving.
The guest for the episode, Gareth Paterson from Prism Infosec, is introduced, with a focus on cybersecurity.
Scott emphasizes the importance of data collection and protection in the connected world, setting the stage for the main discussion.
Discussion on Cybersecurity and Industry Innovation
Scott reiterates the importance of cybersecurity and the need for continuous innovation to stay ahead of threats.
The conversation touches on the challenges of keeping up with technological advancements and the importance of consistent storytelling.
Scott shares insights on the importance of being real and authentic in communication, both in personal interactions and professional settings.
The discussion highlights the need for perseverance and consistency in telling one's story, drawing parallels to maintaining a fitness routine.
Gareth Paterson's Background and Role at Prism Infosec
Gareth Paterson introduces himself as the Technical Testing Lead at Prism Information Security, sharing his background in the British Army.
Gareth explains his transition from military service to penetration testing, describing it as "legal computer hacking."
The conversation delves into the challenges and rewards of his role, including the frustration of finding vulnerabilities and the importance of supporting clients.
Gareth discusses the various services offered by Prism Infosec, including vulnerability assessments, penetration testing, and red teaming.
Challenges in Cybersecurity and the Importance of Proactive Measures
Gareth highlights the constant evolution of cybersecurity threats and the need for continuous learning and adaptation.
The discussion covers the importance of proactive measures in cybersecurity, contrasting reactive approaches with those that prioritize prevention.
Gareth shares an example of a client who had been regularly tested but lacked understanding of their specific concerns, leading to missed vulnerabilities.
The conversation emphasizes the need for tailored cybersecurity solutions that address specific client needs and threats.
The Role of Social Engineering and Physical Security in Cybersecurity
Gareth expresses his passion for social engineering and physical security, describing it as his favorite aspect of cybersecurity.
The discussion covers the importance of educating employees and implementing policies to prevent common security breaches.
Gareth shares insights on the challenges of maintaining security in a constantly changing network environment.
The conversation highlights the role of regular checks, audits, and testing in ensuring ongoing security and addressing new vulnerabilities.
The Impact of AI on Cybersecurity and Organizational Security
Gareth discusses the rapid adoption of AI in various tools and systems, likening it to the advent of computers in the 1980s.
The conversation covers the potential risks of AI, including the need for proper control and education to prevent misuse.
Gareth shares an example of a hacker exploiting an AI system to gain access to sensitive information, emphasizing the importance of isolation and control.

GARETH PATERSON'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/gareth-paterson/
Company LinkedIn: https://www.linkedin.com/company/prism-infosec-ltd-cybersecurity/
Company Website: https://prisminfosec.com/

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