Industrial Talk Media

Industrial Talk is onsite at PowerGen and talking to Max Meegan, Head of Sales, North America at FPT Industrial about "Powering the future of industry".

Who is FPT and who is Max?
FPT stands for Fiat Powertrain Technologies, one of the largest diesel engine manufacturers in the world.
They produce 300,000–400,000 diesel engines per year across:
On-road
Off-road
Marine
Power generation
Their power-gen portfolio covers roughly 30 kW to 700–800 kW.
Max Meegan is Head of Sales, North America (including Mexico).
Started at FPT ~12 years ago in quality engineering, doing root-cause failure analysis on diesel engines.
Moved into customer technical integration, then into sales around 2021.
Because of his technical background, he knows the engines “inside and out” and now works directly with customers.
What does FPT do in power generation?
FPT is an engine supplier, not a generator set builder.
Their customers are generator OEMs who integrate FPT engines into gensets.
They offer:
Unregulated engines for export markets.
Tier 3 engines for emergency stationary use in North America.
Tier 4 Final engines for mobile, prime power, and rental applications.
Packaging options range from:
Bare engines (customers source and integrate their own components), to
Complete drop‑in packages including radiator, air cleaner, and full aftertreatment.
Service and support model
When FPT onboards a new genset OEM, they agree on service responsibilities:
Some OEMs are fully self‑servicing, using their own dealer/service networks.
Others leverage FPT’s existing North American service network (roughly 300–400 dealers).
Maintenance can be:
Handled by the OEM’s network, or
Performed by FPT’s authorized service dealers, either on site or at dealer locations.
Key market challenges and FPT’s solutions
1. Rental and prime power gensets – underloading issue
Challenge:
Rental yards often oversize gensets (e.g., using a 200 kW unit when the customer only needs 20–30 kW).
Underloading causes problems for the aftertreatment system and reduces reliability.

FPT’s solution:
FPT developed an exhaust brake / exhaust flap in the aftertreatment system:
When the system senses underload, it adds backpressure on the engine.
This creates an artificial load, helping maintain proper exhaust temperatures and protecting the aftertreatment and components.
This directly targets the #1 concern in rental/prime power: reliability under low-load conditions.
Result: Higher uptime, which is critical for rental fleets whose business model depends on machines running.
2. Data centers and large power demand

Challenge:
Data centers are driving huge new demand for power and want capacity immediately (“they want it yesterday”).
Traditional 1–3 MW engines needed for big data centers have:
Very long lead times, often booked out for years.

FPT’s solution:
Customers are increasingly paralleling multiple smaller gensets using FPT engines in the 30–700 kW range to reach higher total output.
FPT’s typical lead time is about 5–6 months from factory order, compared to up to 4 years for very large single engines.
Benefits of the modular / parallel approach:
Faster deployment (months vs. years).
Modularity: one unit can be taken offline for service while the others keep running.
Improved redundancy: failure of one smaller unit does not take down all power, unlike a single 2 MW engine.

Max and Scott compare this to traffic lights:
Old model: one big bulb—if it burns out, the light is dead.
New model: multiple LEDs—if one dies, the system still works.
Likewise, multiple smaller gensets in parallel create a more resilient, modular system.
FPT’s emissions and aftertreatment strategy (Tier 4 / Stage V)

Industry context:
As regulations moved from Tier 2 / Tier 3 to Tier 4 Interim and Tier 4 Final, most engine makers tried to avoid SCR/urea (DEF) systems at first.
Many adopted:
EGR (Exhaust Gas Recirculation) +
DPF (Diesel Particulate Filter) with active regeneration:
Lowers engine efficiency.
Requires burning extra fuel to regenerate.
Can take the machine out of service for 30–60 minutes during regen.

FPT’s different route:
FPT did not follow the heavy‑EGR + active‑DPF path.
Instead, they:
Focused on optimizing combustion so more fuel becomes useful power.
Minimized particulate matter (PM) at the source.
Result:
Very low particulate output, so they don’t require a traditional DPF with active regen.
Even at Stage V, FPT can use a passive filter:
No active regeneration cycles.
No downtime for regen.
Max positions this as a major differentiator:
Higher efficiency (no fuel wasted on regen).
Less complexity and downtime for end users.
A strong reason why their Stage V technology is being widely adopted in North America by customers seeking alternatives to DPF-based systems.

MAX MEEGAN'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/max-meegan-2970a19b/
Company LinkedIn: https://www.linkedin.com/company/fpt-industrial/
Company Website: https://www.fptindustrial.com/en

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Industrial Talk is onsite at MD&M West and talking to Adrienne Zepeda, VP, Growth Portfolio Lead at Informa Markets about "Manufacturing, a community built on connections".

The conversation highlights the success and impact of the MD&M West event, organized by Informa. Adrienne Zepeda, Vice President at Informa, discusses the event's significance, noting over 12,000 attendees and the extensive planning involved, starting two to four weeks post-event. Adrienne emphasizes the importance of continuous improvement, leveraging feedback from exhibitors and attendees, and planning events up to two years in advance. Despite challenges, such as COVID-19, the event maintained its schedule, showcasing innovative technologies and fostering human connections. Adrienne's role involves overseeing six events, including MD&M West, and ensuring the success of each event through meticulous planning and collaboration.

Outline
MD&M West Event Overview and Introduction
Industrial Talk, sponsored by MD&M West and News and Brews, highlighting the event's focus on medtech automation, packaging, plastics, and design.

Scott emphasizes the importance of attending MD&M West, describing it as a significant event for manufacturers solving market challenges.
Scott mentions the involvement of Informa in organizing MD&M West and introduces Adrienne Zepeda, a professional from Informa, to discuss the event's details.
Adrienne Zepeda's Role and Event Planning
Scott and Adrienne discuss the scale of MD&M West, with over 12,000 attendees and still one more day to go.
Adrienne explains the extensive planning involved in organizing the event, starting as early as two to four weeks after the current event.
Adrienne shares his background, mentioning his role as Vice President at Informa, overseeing six events, including MD&M West.
Adrienne describes the cross-collaborative nature of his team, involving sales, operations, digital marketing, and event technology teams, totaling around 50 to 60 people.
Measuring Success and Event Impact
Adrienne measures success through feedback from exhibitors and attendees, such as increased booth activity and lead generation.
Adrienne highlights the importance of creating experiences that resonate with attendees and provide value throughout the year.
Scott and Adrienne discuss the challenges and rewards of organizing such a large-scale event, including the need for continuous planning and improvement.
Adrienne shares his personal motivation for organizing the event, focusing on the impact on the industry and the lives of people.
Impact of COVID-19 and Event Adaptation
Scott inquires about the impact of COVID-19 on MD&M West and the industry's resilience.
Adrienne explains that the need for manufacturing products remained constant during the pandemic, allowing the event to continue with some adjustments.
The event schedule was adjusted to accommodate the changing circumstances, with shows held in February 2020, August 2021, and April 2022.
Adrienne emphasizes the importance of maintaining human connections and the unique value of in-person events.
Innovation and Technology at MD&M West
Scott and Adrienne discuss the rapid pace of innovation and technology in the manufacturing industry.
Adrienne shares his fascination with the industry's continuous advancements and the impact of new technologies on manufacturing processes.
Scott highlights specific examples of innovative products and technologies showcased at MD&M West, such as the magnetic maintenance device.
The conversation touches on the importance of maintaining a forward-thinking approach to stay ahead of industry trends.
Future Plans and Industry Trends
Scott asks about Adrienne's plans for the next year and the future of MD&M West.
Adrienne expresses excitement about bringing the industry together again and incorporating feedback from surveys and advisory boards into future planning.
The discussion includes the importance of adapting to changing industry needs and maintaining a focus on creating valuable experiences for attendees and exhibitors.
Scott and Adrienne reflect on the significance of the event in fostering connections and driving innovation in the manufacturing industry.
Final Thoughts and Contact Information
Scott and Adrienne wrap up the conversation, expressing mutual appreciation for the work done at MD&M West.
Adrienne provides contact information for those interested in participating in future events, including the MD&M West website and social media links.
Scott encourages listeners to reach out to Adrienne and explore the various events organized by Informa.
The episode concludes with a reminder of the importance of attending industry events to build meaningful connections and drive success.

ADRIENNE ZEPEDA'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/adriennezepeda/
Company LinkedIn: https://www.linkedin.com/company/informamarketsmanufacturing/
Company Website: https://www.imeeventscalendar.com/

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Industrial Talk is onsite at MD&M West and talking to Brandon Neer, Tait Stensrud and Matt Redden at Hexagon Manufacturing Intelligence.

The Industrial Talk podcast, sponsored by MD&M West and News and Brews, features a discussion with Brandon, Tait, and Matt from Hexagon Manufacturing Intelligence. Brandon manages portable devices sales, Tait oversees stationary device measurement, and Matt focuses on production software. They discuss the importance of measurement in various industries, including automotive, aerospace, and medical, emphasizing quality control and automation. Hexagon's solutions integrate AI to enhance efficiency and accuracy, reducing costs through automated processes. The team highlights the significant ROI from integrating quality into manufacturing, leveraging AI to assist programmers and improve production. Listeners are encouraged to connect with them on LinkedIn for more information.

Outline
MD&M West and News and Brews Introduction
Scott introduces the episode of Industrial Talk, sponsored by MD&M West and News and Brews, highlighting the event's focus on medtech automation, packaging, plastics, and design.

Scott reiterates the podcast's mission to celebrate industrial professionals and the solutions they bring to manufacturing.
Scott mentions the importance of attending MD&M West to connect with industry leaders and discover innovative solutions.
Introducing the Guests: Brandon, Tait, and Matt
Scott introduces the three guests: Brandon, Tait, and Matt, and suggests using their first names for ease of conversation.
Brandon shares his background, mentioning his 16 years with Hexagon and his role in managing the portable devices sales team.
Tait introduces himself, stating his 26 years with Hexagon and his management of the stationary device measurement team in the southwest.
Matt shares his experience, mentioning his three and a half years with Hexagon and his expertise in production software and CAD CAM solutions.
Hexagon's Role in Manufacturing and Quality Control
Brandon explains Hexagon's role in manufacturing intelligence, focusing on measurement, sensors, and software.
Tait emphasizes the importance of quality control and measurement in critical industries like aerospace and medical devices.
Matt discusses the role of production software in driving CNC machines and ensuring part quality.
Scott shares a personal anecdote about his brother-in-law's CNC shop, highlighting the precision and quality of the manufactured parts.
Future of Automation and ROI in Manufacturing
Brandon discusses the future of automation in manufacturing, aiming for full cycle automation in inspection and reverse engineering.
Tait highlights the significant ROI in automating quality control, reducing future rejects and costs.
Matt explains how Hexagon integrates AI tools into production software, assisting in automating programming processes.
The discussion touches on the importance of AI as an assistant to programmers, leveraging decades of data for high-confidence results.
AI Integration in Hexagon's Solutions
Matt elaborates on the integration of AI tools in production software, using partnerships with companies like Microsoft Copilot.
Tait emphasizes the role of AI in assisting programmers and measuring features with high confidence.
Brandon adds that AI can visualize geometric features in parts, driving programming accuracy.
The conversation concludes with a discussion on the necessity of human interaction in manufacturing and the efficiency gains from AI tools.
Contact Information and Closing Remarks
Scott asks the guests how listeners can connect with them, suggesting LinkedIn as the best platform.
The guests agree, mentioning their individual LinkedIn profiles and the Hexagon Manufacturing Intelligence page.
Scott thanks the guests for their flexibility and participation, mentioning the importance of building a network in manufacturing.
The episode concludes with a reminder to attend MD&M West and connect with the News and Brews crew for more insights and solutions.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRANDON NEER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/brandonneer/

Company LinkedIn: https://www.linkedin.com/company/hexagon-manufacturing-intelligence/

Company Website: https://hexagon.com/company/divisions/manufacturing-intelligence

TAIT STENSRUD'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/tait-12a366234/

MATT REDDEN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mattredden1/

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Industrial Talk is onsite at PowerGen and talking to Joe Patch IV, Founder of Confio Group about "The need for industry to tell their story - human connection".

The conversation revolves around the Industrial Talk podcast, hosted by Scott Mackenzie, and the PowerGen conference in San Antonio. Scott celebrates industry professionals and discusses the importance of authenticity in leadership and communication to attract talent. Joe Patch, a guest, highlights the growing interest in nuclear energy, particularly small modular reactors (SMRs), and the challenges of regulatory approval and workforce shortages, particularly the need for 1 million engineers in the next 5 years. They also discuss the role of AI in enhancing efficiency but stress the importance of maintaining authentic human connection in business. Joe's son, interested in engineering, is also mentioned.

Outline
PowerGen San Antonio and Conference Highlights
Scott introduces the podcast, Industrial Talk, and highlights the importance of the propane Education and Research Council in advancing cleaner, safer, and more efficient energy technology.

Scott welcomes listeners to the podcast, celebrating industry professionals and encouraging them to attend PowerGen San Antonio.
Scott, Joe Patch, expresses his positive experience at the conference, noting the increased floor plan and buzz compared to the previous year.
Gas Market and Nuclear Energy Discussions
Joe mentions the high demand for gas turbines and transformers, with lead times extending up to three years.
Joe discusses the importance of data centers in driving the current market trends and the role of nuclear energy.
Scott and Joe talk about the challenges and opportunities in the nuclear energy sector, including small modular reactors (SMRs) and molten salt technologies.
Joe highlights the involvement of companies like Meta in supporting nuclear energy projects.
Challenges in Nuclear Energy and Regulatory Hurdles
Scott and Joe discuss the regulatory challenges and the need for faster licensing processes for new nuclear projects.
Joe explains the differences between traditional large-scale nuclear projects and SMRs, suggesting that SMRs may face fewer regulatory hurdles.
Scott and Joe discuss the political and interconnection challenges in the energy sector, emphasizing the complexity of the regulatory environment.
Scott highlights the need for modernizing the grid and the challenges of gaining public acceptance for new infrastructure projects.
Workforce Shortages and the Importance of Authentic Connection
Joe discusses the significant workforce shortages in the energy sector, particularly the need for more engineers and electricians.
Scott emphasizes the importance of companies telling their story and creating authentic connections to attract young talent.
Joe shares his company's approach to capturing CEO visions in video interviews to attract top talent.
Scott and Joe agree on the value of authentic leadership and the competitive advantage it provides in attracting talent.
The Role of AI in the Energy Sector
Speaker 3 discusses the potential benefits of AI in improving efficiencies and scaling operations for smaller companies.
Scott and Speaker 3 agree that AI should not replace the authentic voice and human connection in leadership and communication.
Scott shares his concerns about the potential atrophy of critical thinking skills if companies rely too heavily on AI for routine tasks.
Speaker 3 emphasizes the importance of maintaining human skills and connections to stay competitive in the energy sector.
Family and Personal Insights
Joe shares insights into his family life, mentioning his four children and their involvement in the conference.
Joe discusses the importance of spending time with his children and providing them with a better understanding of his work.
Scott and Joe talk about the challenges of balancing work and family life, especially in the fast-paced energy sector.
Joe highlights the value of conferences like PowerGen in providing unique experiences and creating lasting memories for his family.
Final Thoughts and Contact Information
Scott and Joe wrap up the conversation, emphasizing the importance of authentic communication and human connection in the energy sector.
Joe provides his contact information for listeners interested in learning more about his company, Can Feel Group.
Scott encourages listeners to reach out to Joe Patch for further discussions and insights.
Scott concludes the podcast by thanking listeners and encouraging them to stay tuned for future episodes.

JOE PATCH'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/joepatchiv/
Company LinkedIn: https://www.linkedin.com/company/confio-group/
Company Website: https://www.confiogroup.com/

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Industrial Talk is talking to Seth Ratner, CEO at East Hills Instruments about "Telling the story of advanced precision measurement solutions".

Scott Mackenzie promotes Wildcat Generation's unmatched power generation expertise on the Industrial Talk Podcast. Seth Ratner from East Hill Instruments discusses his journey of promoting his company through an RV tour, emphasizing the importance of storytelling in business. Seth's company manufactures handheld test and measurement equipment for pressure and vacuum, highlighting their unique auto-ranging technology that eliminates the need for multiple devices. Despite challenges from large distributors, Seth's direct approach and innovative products are gaining traction. He encourages proactive asset maintenance and offers his contact details for further engagement.

Outline
Introduction to Wildcat Generation and Industrial Talk Podcast
Scott reiterates the importance of celebrating industry professionals and introduces Seth Ratner from East Hill Instruments, who is sharing his journey of promoting his company through an RV tour.
Scott praises Seth for his efforts in telling his story and emphasizes the importance of companies telling their stories to connect with their audience.
Seth Ratner's Journey and the Importance of Storytelling
Scott discusses the significance of storytelling in today's fast-paced technology landscape, urging companies to find their voice and connect with their audience.
Scott offers support and resources to help companies create content and tell their stories, emphasizing the importance of human connection in building trust.
Scott introduces Seth Ratner, who is on the road promoting his company, and highlights the value of Seth's approach in creating a personal connection with his audience.
Seth Ratner, expresses his gratitude for being on the show and shares his background, including his family and career in the gas and oil industry.
Background of East Hill Instruments and Testing Equipment
Seth Ratner provides a brief history of East Hill Instruments, mentioning its origins in East Hills, Long Island, and its current location in Westbury, Long Island.
Seth explains the focus of East Hill Instruments on handheld test and measurement equipment for gas, oil, nuclear, pharmaceutical, and wastewater treatment industries.
Seth describes the specific equipment they manufacture, including pressure and vacuum measurement tools, and their unique features like ergonomic design and patented technologies.
Scott, who works with various testing equipment companies, asks for clarification on the specific focus of East Hill Instruments, and Seth explains their niche in pressure and vacuum measurement.
Details of East Hill Instruments' Products and Solutions
Seth explains the two main components of their solution: a portable source of pressure or vacuum and a digital gage that auto-ranges and auto-calibrates.
Seth highlights the advanced features of their digital gage, such as high-resolution color screens, rechargeable batteries, and data logging capabilities.
Seth discusses the importance of metrology and calibration work, emphasizing the need for patience, methodical approach, and attention to detail.
Seth explains how their equipment helps technicians verify the accuracy of pressure and vacuum measurements, and the importance of maintaining equipment within specification.
Challenges and Opportunities in the Industry
Seth shares the challenges his company faces, including competition from large corporations and the difficulty of gaining access to large distributors.
Seth describes his strategy of going direct to customers and launching a reality show called "On Site and Off the Grid" to promote his products and educate the industry.
Seth discusses the positive feedback he has received from customers and the importance of shedding light on the industry and its critical role in keeping the world running.
Seth emphasizes the need for proactive insights into the health of assets and the importance of efficient and reliable tools for maintenance professionals.
Conclusion and Contact Information
Seth shares contact information for East Hill Instruments, including their website, YouTube channel, and LinkedIn profile, inviting listeners to connect and learn more about their products.
Scott wraps up the conversation, expressing admiration for Seth's journey and emphasizing the importance of storytelling for companies in the industry.
Scott encourages listeners to reach out to Seth and take advantage of the resources available on the Industrial Talk Podcast to tell their own stories and connect with their audience.

SETH RATNER'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/seth-ratner-595738aa/
Company LinkedIn: https://www.linkedin.com/company/east-hills-instruments/
Company Website: https://easthillsinstruments.com/

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