Industrial Talk is talking to Samir Bounab Toledano, Founder/CEO at BlackOrbit about "Solving New Product Introduction Coordination Tax".
Overview
The discussion introduced Black Orbit NPI and its approach to reducing coordination delays in manufacturing new-product introductions.
Product Approach
NPI coordinates engineering, supply chain, project management, quality, operations, sales, and management from customer order through readiness for scaled production.
Black Orbit connects project plans with data from the ERP and supplier emails, surfacing mismatches such as late materials or conflicting dates. The initial integration is read-only; bidirectional updates may be considered after processes and trust mature.
Project and program managers and engineering are the primary users; supply chain remains centered on the ERP.
Challenges and Outlook
The coordination tax includes capacity lost to manual work, latency from stalled handoffs, and missed growth opportunities. AI can help structure information from emails, PDFs, and other sources without requiring a large data-cleanup project first.
When will bidirectional integration be appropriate? Samir said it could be considered after usage data and confidence in processes improve.
Outline
Black Orbit and NPI
Samir described his engineering, product, and business background and the motivation for building Black Orbit.
NPI covers the path from customer order or specification to production at scale, involving multiple teams and frequent design, bill-of-material, date, and priority changes.
Coordination Tax and Platform
The coordination tax was described as lost capacity from busywork, latency from delayed handoffs, and reduced opportunity to serve customers and grow.
Black Orbit NPI provides project visibility and coordination, connecting project plans with ERP data and supplier emails to flag conflicts and risks.
Initial ERP integration is read-only, preserving it as the system of record. A dashboard is intended to make issues visible quickly.
Data and Future Direction
AI can help extract and reconcile information from unstructured sources; usability and pragmatic data intake reduce dependence on extensive data cleanup.
Samir expects greater manufacturing digitization and sees project-centric manufacturing as the product’s starting category, with potential expansion to additional use cases.
If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.
Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!
SAMIR BOUNAB TOLEDANO'S CONTACT INFORMATION:
Personal LinkedIn: https://www.linkedin.com/in/samir-bounab/
Company LinkedIn: https://www.linkedin.com/company/blackorbit/
Company Website: https://blackorbit.ai/
1