This is the place for the latest and greatest industrial strategies and tactics for the business development professional!

About The Industrial Dojo

Here in the Dojo we are about business tactics that focus on educational Speed, Conditioning, Discipline and Adaptation to Industry's changing conditions.  We want the Industrial Professional to be effectively equipped for all variables and opportunities within the Industrial Market.  We aggressively cover Industrial topics that include:

  • Finance
  • Business Development
  • Sales, Marketing, Branding
  • Leadership and Culture

All are presented with concrete and applicable industrial solutions to maximize your investment of valuable time and energy!


Industrial Leadership: Setting a Higher Standard!

03/20/2019 | 0 Comments
Industrial Business Success

Setting A Higher Industrial Standard According to Harvard Business Review, did you know that Only 10% of the population has a Learning or Growth Mindset.  The Industrial Market is changing rapidly and leveraging technology to achieve greater efficiency and bottom-line value is the strategy.  If we don't Set a Higher Industrial Standard and consistently commit…

Industrial Marketing: Standing Out In The Crowd.

03/15/2019 | 0 Comments
Product and Service Commoditization

Standing Out In The Crowd Industrial Marketing: Is your company's product or service Standing Out In The Crowd?  The Industrial Market is highly Commoditized.  That means it is a race to the bottom where margins are “Squeezed”.  What are the strategies you can deploy today to begin preserving your margin and begin Standing Out In…

Industrial Sales: Gigantic Industrial Position!

03/13/2019 | 0 Comments
Commiditized Product or Services

Gigantic Industrial Position! This is the next step in “Cracking Open The Door”.  In a Commoditized Industrial Market, you can't just start a conversation with your Customer or Prospect by just “Hammering” on why you are so great.  That is NOT a Successful strategy for closing deals.  Consider developing a Gigantic Industrial Position.  This podcast…

Industrial Sales: Cracking Open The Industrial Door!

03/13/2019 | 0 Comments
Industrial Commoditization

Cracking Open The Industrial Door! Industrial Commoditization is a fact that needs addressing.  Ask these 3 questions: 1. What does your Customer Want? 2. What is your Guarantee? and 3. How do you Deliver your Guarantee?  We are beginning to build another Industrial Sales strategy that takes a Commoditized Industrial Product or Service and makes…

Industrial Sales: Looking for Something Easy.

03/08/2019 | 0 Comments
Industrial Sales Solutions

Looking for Something Easy? Industrial Sales: If we're passionate about being the Industrial Sidekick to our Hero (Customer or Prospect) then there are no shortcuts.  Our focus needs to be 100% on the success of our Customer.  We can have the mindset of Looking for the Easy solution – We can't cut corners our Customer's…

Industrial Leadership: Is It Ever Enough?

03/07/2019 | 0 Comments
Scott MacKenzie Discusses Is It Ever Enough?

Is It Ever Enough? As an Industrial Leader, ask this question: “Is It Ever Enough?”  Do you Stop helping your Industrial Customer or Prospect to Succeed? Listen to this episode of The Industrial Talk Podcast and realize It Is Never Enough to help your Industrial Customer or Prospect to Succeed! Podcast Transcript:                                      The industrial…

Industrial Sales: Industrial Sidekick

03/06/2019 | 0 Comments
Providing Solutions to Your Industrial Customer

Industrial Sales requires that you look at your Customer or Prospect as the Hero in your story.  That means your Hero has a Nemesis.  This Nemesis is trying to prevent your Hero from Succeeding.  You are your Hero's Sidekick.  You are dedicated to helping your Hero Succeed and defeat their Nemesis.  You provide your Hero…

Industrial Sales: Service Commoditization

03/05/2019 | 0 Comments
Improving Your Margin

Find out what to do when your Industrial product or service becomes Commoditized.  We expand on the two options available: 1. Innovate and 2. Develop your Know/Like/Trust/Caring/Friendship. Industrial Sales Resources: ActiveCampaign BombBomb Industrial Academy Industrial Dojo Industrial Talk Podcast Transcript:                                      The industrial talk podcast go big in just six minutes a day. Building a…

Industrial Sales: Getting Angry

03/04/2019 | 0 Comments
Getting Mad

Sometime there will be Customer's or Prospect's that will Get Angry with you.  They could be having a bad day or you said something that didn't sit well with your Customer.  Fear not, you are in good company so keep in mind these 5 points: 1. Don't be an A-Hole. 2. Don't let fear control…

Industrial Sales: Demonstration (Show)

03/01/2019 | 0 Comments

OK, we now understand our Customer's Passion.  We have aligned our Customer's Passion with Our Passion.  We understand that it's important to look the part.  Now let's Demonstrate (Show) our Prospects that we are Specialist in solving problems, Knowledgeable at solving problems and we are grounded in Trustworthiness.  GO-BIG and Demonstrate our understanding of what…