On this week's Industrial Talk we're onsite at FABTECH in Atlanta, GA and talking to Brent Nelson, Business Dev Manager with Donaldson about “Securely optimizing your data collection and decision success”. Get the answers to your “IoT” questions along with Brent's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRENT NELSON'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/brent-nelson-167240a/

Company LinkedIn: https://www.linkedin.com/company/donaldson/

Company Website: https://www.donaldson.com/en-us/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

data, donaldson, connected, service, equipment, industry, industrial, problem, brent, paying, customer, people, technology, machine, conference, digital transformation journey, monitor, conversation, iot, securely

00:00

Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there, go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:18

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

01:36

Alright, once again, welcome to Industrial Talk. And as you can tell by that noise in the background, it's a physician here at FABTECH. We are on site and we're talking to industry professionals all around the world because they are bold, brave, daring greatly. They are changing lives and then therefore changing the world. And I'm not that's not hyperbole. I just believe that in my soul. Sounds good. Thank you very much. I appreciate the support. All right. We have in the hot seat. The gentleman by the name is Brent, you heard him just ever so briefly, you know, it's gonna be a good conversation. Donaldson is the company. Let's get correct. All right. Hey,

02:17

good. Thanks for having me. When did you fly in to win yesterday? Nice. 5am. Flight? Three from Minnesota.

02:27

Gotcha. Did you have a good? I mean, the conference is good.

02:30

Yeah, it's been really good. Last time, it

02:32

was too good conference.

02:34

No variety of different things that you can see a lot here you can see a lot of different things here. The manufacturers see the parts people you see the software, the service, it's really a good variety. And there's something for everybody here, if you're anywhere connected to the industry.

02:48

It's true. And I I always look at it this way better now than ever. You need to connect with individuals that you trust connect with. It's it's happening so quickly, just recognize the fact that one you need to be engaged at, at a minimum, you hear my voice, you hear Brent's voice, you gotta be engaged, at least begin that journey to figure out how to be more efficient, whatever that whatever that goal is. All right, you're speaking. Before we get into that you have a topic at FABTECH. And we're gonna be chirping on that. Before we get into that. You've got to level set and sort of provide some background on who is

03:26

I sure so I kind of started my career as an electrical engineer got into machine to machine communications before it was called IoT, and spent about 15 years partially as an electrical engineer and partially as a product manager working on a variety of things in the IoT space. So logicals gateways, crossroads,

03:48

are you a digital transformation Trailblazer?

03:52

Yeah, I was I was involved back when it was just called machine and machine because the technology was so expensive that you could only connect million dollar machines, the technology got less expensive and all sudden, we could connect things. It didn't have to be a million dollar machine. So all of a sudden, it became the Internet of Things.

04:08

Yeah, I always think that somebody was gathered around a table and try to figure out how to we call all this connected capabilities. And somebody said, How about the things so just things? So Internet of Things. All right, there it is. Lock it in. All right. Now you're speaking at this conference, what was the topic?

04:27

Connected technology can have which connected technology enabling new field service models,

04:35

enabling fields, so take us a little through Give, give us a little what does that mean?

04:40

So you know, traditional field service. So you've got to you know, somebody showed up with a van to fix your equipment or do inspection or equipment. You know, there were two different models. There was break fix. And I call you when my machine is broken down, you come out and fix it. Or there's preventative services, where you maybe you're coming out every three six months year. inspect the machine, try to predict what's you know, what's working, what's not, maybe I can fix the things before you have the breakdown. But that's all before, you know, you had connected technology before you had digital data coming from the machine. Now that field service person, or or the OEM the major equipment, they can now monitor your equipment remotely. And so they can see that an alert is coming, they can do predictive analytics, and now say, you know, that machine actually is about to fail, we're gonna get somebody out there and address it before it actually breaks down. And then, yeah, so So it's a whole different model of service of now. And even if there is a problem now, because I can see the data, even though I'm not inside your factory, four walls, I'm a technician, I can see the data, I know what the problem is, I know what parts I need. I know what the replacement parts are, I know who I need to send out there who's qualified to do the work. So I do know all of that ahead of time, because I can see the data that's coming from that machine. And so hopefully, I can get out there before it breaks down. But even if it breaks down, I already know what the problem is. I know how I'm gonna fix it.

06:03

So these devices that are on that's a refrigerator. That's a washing machine, right? Yeah, yeah, that's saying, Hey, I'm, I'm sending data. Yep. I'm sending it where?

06:13

So it can go anywhere. And so what's that connected component? Yeah, so it's going over wireless, typically, either to a plants Wi Fi network, or over cellular, which is more common for us, it's going up to the cloud. And then from there, you've got a dashboard. And the beauty of that technology is now you can securely share that data. So I can show if I, you know, if I'm a plant manager, I can have my maintenance teams looking at it, I can have my engineering teams looking at it. But I can also securely share that with the third party service companies that I work with, with maybe the dealer I bought my equipment from, or maybe the OEM, the actual manufacturer of the equipment now can all see that data if I choose. And they can all know that ecosystem of people can help me debug troubleshoot service, my machines, it's not all reliant on my internal maintenance.

06:57

And I don't have to think through it, I don't have to have that. Oh, my gosh, it failed. I don't know what to do. Put the meat into another area. And I like that. How does it and I, I get it, it's sort of a, this is a leading question. But so it's sending data all the time to say, Hey, I'm okay. I'm okay. I'm okay. I'm degrading, I'm degrading. And then it sends it to the technician or the solution is this, do you see it as a monthly service to contract service as a software typo,

07:36

it can be all different levels you could pay for for just the software, just I want that dashboard, I want those alerts, I want you to tell me when it's wrong, you know, you can pay for the software and a third party to monitor it for you. So you know, we do that at Donaldson, where we will monitor the equipment on behalf of the customer. So we have product specialists who understand our equipment. So as soon as something comes up, the customer sees, but we also see it and we can look at the day and go okay, you know, we're experts, we know what's wrong, here's what needs to be fixed. And then we can either call the customer and say here, here's what we think you need to do. Or we can work with a service partner and say, you know, this customer's got a problem, and you guys need to get out there. So from a customer's perspective, it's kind of three levels, just give me the software, give me the software but monitored for me, tell me what to do or just all in when there's a problem, you send a tech fix the problem? I don't even want to know about it.

08:22

I don't have that would be me. Yeah. You know, it just FYI, I would the only thing that all I wanted to see would be email or some sort of notification. It could be taxed, I don't care. They'll say, hey, we see something going on out of you. And it's just an interesting question. How do you deal with maybe faulty data? Right? Let's say it's not failing, but for whatever reason, you're getting an unusual, you know, communication. Yeah. How do we deal with it?

08:59

Well, it's tough. And that's always gonna happen. And it could be things from late it could you know, that the actual monitoring equipments not working or wasn't installed, you know, so it's, it's never gonna go away. But it's kind of a hand in hand with the customer to say, and usually you go through that maybe for the first couple of weeks, when something first gets installed, you find those kind of Otterbox issues. And so we'll work directly with customers sometimes, or we'll see, you know, usually we have a somebody an installer service company on site doing the install, we work with them. Bechler Yep, the data looks good. Oh, nope, this data doesn't look good. I think you've installed this backwards onto your types of things.

09:33

Yeah, seeing that, that but but, but the reality is, pretty much, pretty much everything that can be connected will be connected. It just will be eventually it just it just will be it started. There's there's many examples of where it started. But the reality is, is that that refrigerator is going to be connected. That washing machine is going to be whatever connected and and either you embrace it Where you don't? Yeah, but the reality is you're very you're, you're all connected.

10:05

You can come out and sell for us guy you want to come on talk to my customers, here's a great sailors my

10:09

resume right there, but it is it's going to be and and I don't see any issues with it. Maybe I'm naive. I'm sure you have it locked down from a cyber perspective. There's I mean, they're protected, but it's truly, I want to hear somebody knocking at the door, saying, Yep, I'm here to replace that compressor. Thank you. I'm out of here. So where do you see it going now that have painted that picture? And I didn't want to steal your thunder. But where do you see it going? What what are we talking?

10:39

I think the end is you're starting to see it now is customers, you know, industrial users paying for the outcome of their machine, you know, I'm not paying for the machine, I'm not paying for the service, I'm paying for the outcome. You know, Donaldson, we do air filtration. So we eventually want to get to a point where we're just shopping in clean air as a service, you're not paying for the filters, not paying for the industry, you know, the box, not paying for the service. You know, we keep it running with our ecosystem of partners, and you just pay for the output like, like your electrical utility or water, you just paying for that electricity, you're not worried about the transformer, I think more and more models will, will move to that. Because I you

11:15

know, I agree with you 100%. And it's sort of, I see where I was as a boy and how we, we dealt with money and meaning I gotta go to the bank. And there was just, it was just a part of life, we're getting to a point where there's a, there's a speed at which I want that service to be, I don't want to think about it. Don't tell me about changing my filter, I want that filter to be changed. There here, I'll pay you the money. And I don't have to think about it. You just you just want the outcome. That's it. And I think that we're just getting to that point across the board. Like,

11:54

it takes time. There's technical challenges, there's business challenges, but in the end, it aligns everybody at the same goal, same goals, we want that equipment operating.

12:02

But it's happening. And it's happening fast. And and again. Either you're you're on the train, and you're on it and you're saying I accept it, and I'm there. But But how do you what's there's always going to be people are saying no, I don't want that. And it's too invasive. It's too. It's, it's just it's not free for me. What do they do?

12:28

As far as the data? I mean, there's going to be industries where that's going to be a bigger concern, there's always going to be data in the plant that you have to keep secured in the in the four walls because it's your proprietary data. It's your production data. It's that stuff. But there's so much else that doesn't need that level, it still needs to be secure. Yeah, but you know, if you can securely share it with somebody who can use that data to help you. And it benefits everybody involved.

12:53

See, it's just an interesting time. And I remember having conversations around data, all of a sudden, data is king. And there's there's value in that data. And and that's my data. Don't Don't cross pollinated with other data. That's my data. And it's sort of this sort of, can you touch it now you can you just sort of see it displayed. It's so interesting. And it's, again, there's a speed at which it's exciting. Now, I'm old, you're not. Thank you. You're welcome. Anyway, it's an exciting time. And I come here at FABTECH. And we see all of this stuff, and I'm always I'm never ever leave events like this not dazzled and and how people are creating new use cases. Wow, we can put a device here and sip it dip, dip, dip dip. What do you see? I mean, does, Donaldson. I mean, you're all in on this stuff. But what's the next frontier? I mean, what are we? I mean, without divulging, you know, sitting around the star chamber. What is that?

14:12

You know, it's continuing to expand, you know, the technology will continue to get better, you know, we're still at the point easier and easier, yeah, easier to deploy easier to manage. And as it gets, you know, cheaper it becomes easier to deploy. And when we can monitor a $50,000 dust collector today, and can we monitor $150 filter, that's a little bit harder to get the economics around. Let's go into it. It's going to go into let's get it 10 years ago, it had to be a million dollar piece I have yet to see makes sense. So we'll get there. The technology is just continuing to progress on that way.

14:43

It's gonna get there. You know, what I'm always fascinated, is where the data goes. Everybody's talking about the cloud. I think the continent of Australia will be just one big cloud. That's just gonna have to relocate everybody over there and it's just going to be out farm That's my prediction. It's completely wrong. Trust me,

15:03

it's completely you never know. You never know. Oh, yeah, you know, and you're gonna walk away saying,

15:07

That's just crazy talk to people get a hold of you, Brent,

15:11

I can email me at brent.nelson@donaldson.com.

15:16

That's easy peasy. Thank you very much. I really appreciate your flexibility to was on here and all that good stuff not like that conversation. It's exciting. Not a problem, a lot of fun. It is, it really is. Alright, we're gonna have all the contact information for Brent out on industrial talk.com. We are broadcasting on site at FABTECH 2022 here in Atlanta, Georgia, put this on your calendar, because you will not be disappointed. It is a fabulous conference. And you get people like Fred, who are providing solutions and solving problems here at FABTECH. So stay tuned, we will be right back.

15:51

You're listening to the industrial talk Podcast Network.

15:56

All right. Once again, thank you very much for joining industrial talk and a hearty thank you to Brent Nielsen Donaldson is the company, all his contact information will be out there, I think it you need to connect with Brent, because you're not going to be disappointed on that contact. Because it's all about it's all about that collaboration. It's all about continuous education. It's all about innovation, and you gotta be in the game, be in the game. FABTECH was the conference. It's, it's so much fun, to be able to go to a conference of that size, and see the solutions, visit with the people and and just be able to have great conversations around solving problems. And it is just spectacular is there's a lot more to come from this particular conference. And FABTECH but this year 2023. Put that on your calendar. Yeah, I mean, it's it's a great conference and one worthy of attending Most definitely. All right. As I said, we're going to have another great conversation coming from FABTECH we're going to have some technology sprints and we're going to have some more chirpy conversations with other professional solving problems. So stay tuned. We're going to have another great conversation shortly some there

The post Brent Nelson with Donaldson appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at the Digital Manufacturing Summit and talking to Maureen Foresman and Steve Mathers with Verizon about “Working together with a keen eye on your Digital Transformation outcomes”.  Get the answers to your “Connected Solutions” questions along with Maureen and Steve's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MAUREEN FORESMAN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/maureenforesman/

Company LinkedIn: https://www.linkedin.com/company/verizon/

Company Website: https://www.verizon.com/about

STEVE MATHERS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/srmathers/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

work, steve, industrial, data, conversation, roadkill, manufacturing, maureen, cases, roadmap, manufacturers, verizon, cellular, innovation, companies, business, industry, conference, transformation, downtime

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means? insights into your connected assets. You're in the digital transformation game. You have to have that insights into what is connected. Go to Armis.com Find out more, you will not be disappointed. As well as NEOM that's any om go out to neilmed.com Simply put in the home it will be a destination a home for people who dream big NEOM dreams big and want to be part of building a new model for sustainable living, working and prospering. That's NEOM.com Go out there. Find out more. It's exciting. They are dreaming big NEOM.com

01:00

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right.

01:18

Welcome to industrial talk the number one and I mean numero uno, industrial related podcast in the universe. And I'm not overselling that that celebrates industry professionals all around the world because you are bold. Yes. Brave. Absolutely. You dare greatly and you're changing lives and you are changing the world each and every day. That's why we celebrate you. We are broadcasting fortunately for you and I, we are broadcasting from the digital manufacturing Summit here in Chicago. And it's a wonderful event. And you know, what makes it wonderful. We've got professionals roaming around that have a passion to to solve your problem. You got to reach out to them. They are your digital Sherpas. Ella that was sort of weird. All right, Hot Seat, we've got a twofer for the hot seat here. We've got Stephen, and Maureen, they are with Verizon. And we've got a couple of topics. So let's get cracking. Do Hey, how you guys doing?

02:15

Great. Thanks for having us.

02:18

Pleasure is all dog on line on this side of the mic. You guys, if you've been a good, good conference,

02:27

it's been excellent. We have really, you know, been very impressed with the quality of the speakers. And we've really been able to interact a lot with a lot of great customers.

02:38

You know, it's interesting, it's like a, I don't know, it's a very collegial, smaller, you know, I just I do large conferences. This one seems like everybody's like hanging around a table chatting, you know, trying to figure out solutions coming up with new use cases. Because apparently that's what we do here. We use case the heck out of everything. So that's, that's bottom line. Before we get into the topic of conversation, Maureen, for the listeners of industrial talk, give us a little background on who you are, where you come from.

03:09

Sure, sure. So Maureen Foresman. I'm with Verizon, manufacturing innovation specialist. And I live here in Chicago, Illinois, spent most of my career in the Detroit area. So I've worked a lot with automotive manufacturing, my career, and but a broad base of manufacturers. And I find that the you know, the issues and concerns that manufacturers are trying to solve every day are just so interesting. So I consider it a privilege to work with the clients.

03:43

Don't you think that for me personally, I mean, I get to talk to a great law, a lot of great people, I think there's a buzz out there. And the buzz is truly a desire, and it has to be collaborative. I don't think any company is going to be able to, you might have a little piece of the pie of the solution, whatever it might be. But I think it's truly collaborative. And you're not going to you're not going to get away with that. All right, Steve, give us a little background of

04:08

411 on you. Yeah, so Marina and I are on the same team. We're driving digital manufacturing, innovation and roadmap planning. And we love to talk with manufacturers. My background is kind of broad and varied. So I started out in agriculture, right. So I started out with green giant Pillsbury General Mills, over to simple technologies.

04:30

There's, there's, that's a topic. That's a topic.

04:34

But you know, what, that that's really boding well, for some of my conversations with manufacturers, especially in the agricultural arena, so there's a lot of technology requirements that they're coming up with, right. So think of a company that's raising hogs and making bacon right 500 farms across the country. What do they want to do? They want to do a better job of managing their, their their farms themselves. Yeah. How much fertilizer Should I put on how much of these hogs? Wait, let's get rid of the hogs that aren't gaining as much as they should?

05:05

Yes, yes. See, I had a conversation when I was in Barcelona last week with a company called cattle i. And, and they, they use technology to sort of manage the milk production of cows. So they're able to sort of get the bad foot and it's it. If anybody wants, if anybody pushes back on anything with, with AG, farming, whatever it might be, that is a heavy science, you know, industry. All right. Let's get on. You're both here. And you both are had a topic that you were speaking, Marie, and I want to talk to you a little bit about that industry for for dot O, and how did you put your topic?

05:47

I said, Do you have a roadmap? Or are you leading yourself to a dead end? kind of pose that question, a little bit of controversy. But, you know, indeed, what Steve and I encounter when we work with manufacturers is everybody's doing a lot of very interesting. Let's call them experiments. And in my analogy of a road trip, or roadmap, I called some of these experiments, roadkill.

06:17

She's here till Friday, if you want to catch her comedy act, well done.

06:21

And the reason I referred to him that way is because, you know, oh, yeah, we tried, you know, goggles, and AR VR for training for, you know, remote worker, but it wasn't fast enough, and it made people dizzy. And so there they are sitting on by the side of the road roadkill, right? Yeah. You know, very similarly, we're working with a lot of manufacturers who are really trying to light up a lot of AGVs, automated guided vehicles, various robotics, and they're out running their current network capacity, whether it's wireline or wireless, they're just out running it, mostly Wi Fi issues is what is coming our way. So you know, actually hit a client where the AGVs are stopping intermittently all day long.

07:11

That a good for anybody? No, it was that at all. So what's interesting, and I think a part of that conversation. We speak within manufacturing, the desire of collecting data, right? We collect data, we can collect data all day long. It's all fantastic. But the reality is, is that we need that ability to connect. It's like I can I can get it, I can collect it, but how do I connect it to the meaningful whatever? That end result? Right. And that's a big deal, then, and I think Verizon is one of the leaders in the ability to connect remotely, whatever the tools, you guys are going down 5g. I mean, I might as well say you guys have 5g phones. Okay. And Steve? Yeah, it's all good. You're dealing with the latency, you're dealing with all of the the bandwidth, all that kind of stuff. All right, Steve, you're talking What are you talking on?

08:07

I was talking about developing and prioritizing value cases as it relates to industry for Dotto roadmap strategy. So what's happening is the business is in manufacturing, you're saying, hey, we need more data extracted out of our state. Just like you're saying, Yeah,

08:23

I need more data.

08:24

I need more data. I want to do advanced analytics. I want to do predictive maintenance, because I can't afford to have these machines go down for very long, right? Oh, it's millions of dollars of downtime. Yeah, and last inefficiency. And so what what we try and do is say let's, let's help prioritize based on our experience, where does connectivity from a cellular perspective come into play? Not, you know, Wi Fi is still going to be around for a long time. But like marine said, a lot of these use cases that are driving innovation and transformation require much level much higher levels of broadband connectivity, data connectivity, and low latency.

09:02

And it's not going to stop, right. I mean, if there's as, as the market begins to, I mean, learn more, you know, there's always add learning curve. But as you continue to learn more, you want more, you want to be able to access the data, you want to be able to draw insights and conclusions from it. Because that just makes sense for your business that creates greater resiliency for your business, and more of a legacy. But with that, you know, I think I think the continent of Australia will just be one big cloud farm. Just I don't know, I don't know. I mean, it's just how do we do? We're just collecting data. Hey, otherwise, we'll just give it a

09:47

shot. I got another data point for you talking about data. Yeah, right. That data point is about security, cybersecurity, and data security. Here's what's happening as we go through that.

10:00

No, no. Listen, I have this go for it.

10:02

All right fire as we're going through the transformation and roadmap planning with our manufacturing clients, whether it's operation technology, it technology, the seaso, the security teams. Yeah. Very concerned about, hey, wait a minute. We've got everything locked down today. If we get into cellular, what's gonna happen to our security structure? Yes. Very important.

10:21

Giddy up. And you know what's interesting, I want to have that conversation. I want to have that cyber conversation. You know what the problem is? Nobody wants to have that cyber conversation. Nobody wants to sort of air their dirty laundry. Nobody wants to say, Yeah, I went down this data transformation journey. It was great, man. We had a little bit. A little penetration point right there. Yeah. Nobody wants to do that. No. But But again, you bring up a good point, Steve, that the reality is, you've got to lock it down. As you continue to go down this transformation journey, whatever it might be. Yep. That means more opportunity for nefarious behavior.

11:04

Absolutely, absolutely. Automation, the more vulnerability there is absolutely no question.

11:10

And again, we're in the process of learning more and more and more, and we're, we're becoming more comfortable with the conversations, there's going to be more, and then there's going to be more use cases, and there's going to be more collaboration. And there's going to it's just, it never ends. Now Maureen, when we start talking about roadkill, how do you you mentioned it, not me. I'm in trouble now. But it's true. I'll give you an example. There are a lot of companies saying hey, we're going to be a maintenance centric, we're going to be a reliability centric organization, right. And here's our, here's our infrared camera gun, whatever it might be with, here's our vibration tool. Here's, and we're gonna get this on a routine, you know how many times I go into cubicles, and they see the things collecting dust, exactly, exact roadkill, and they just never, never execute, it's done. We're not

12:07

able to reach our aspirations, because we haven't built ourselves a platform, a foundation underneath and infrastructure that really can perform with that technology. And you know, with regard to what you said, Scott on, you know, Australia becoming the biggest cloud firm, which is kind

12:24

of cute, but somebody's got to be it. But,

12:26

you know, we're really seeing a return to edge computing in a more enhanced and more sophisticated way.

12:34

Yes. It's like, okay, we are on prem, now we're in the cloud. Now, we're coming back to sort of my on prem. That's

12:41

right. That's right. Because, you know, all that data and all that analytics, it doesn't do us any good. If it can't help us react immediately to the problem at hand. And this is the promise of edge compute with a high speed network backing it up.

12:56

It's, it's funny. Because I know that my expectations, whenever I do certain things, it has to be immediate. And now, this is the way we are being programmed now. Right? And it's just, and you can't, I mean, there's some risks, if you have some latency, it could be, whatever, 10 seconds, whatever it might be. 10 seconds too long. Yeah, that's right. David. I mean, it's just yeah. So you need once again, I think it's a it's a, it's a blending of on prem cloud, you know, and, and how that works. So with that said, so what do you see it sort of going right now with, with and I have to say, 5G, do you find that your solutions, sort of finding a better fit in where this digital transformation going?

13:50

I think so I think that we're, you know, personally, I've been kind of, you know, a couple of years into this journey, talking with manufacturers, about the kinds of use cases, you know, that really demand 5g And the low latency, the high reliability that it can deliver, we see it really kind of emerging in these areas where there's computer vision, where quality detection where the

14:17

weather, you can't have any Yeah, you can't have any latency with

14:21

not unless it's acceptable to produce a certain amount of bad product. But really, what we're coming to is we're working toward an environment with zero downtime, zero defect, is a very challenging situation. But unless we have immediate response, we will never get there. And so that's what's really kind of propagating that, you know, sense that we need that network that helps us do this in a zero defect manner. AGVs are another area that we seem to see that low latency really being meaningful to

14:59

you Yeah, you don't want it to be delayed, and then it runs into something. Hey, I almost had it. And we almost stopped it. It's an it's an almost thing. What? What type of Steve, what type of pushback? Are we seeing? So there's always roadblocks are always, you know, this sounds great, okay, I can, I can take this asset, I can start pulling data, I stick it out on the edge, I've got some stuff and then I'll send some data into the cloud and let that cloud do whatever it needs to do to but I'm, everything's great. And it's wonderful. What are the push backs?

15:31

Yeah, a lot. A lot of it is education, right. So especially an operation technology, a lot of the plant folks are very comfortable with what they have. But they also know that changes is in the wins, right is value cases that are coming at him, because of the demands of the business to be more efficient, to get more information and make those decisions more quickly. Give me an alert, when I got something ready to go down, I'd like to attack that upfront to reduce downtime. And the other thing is, you know, it's all about a we think a crawl Walk Run strategy, right? Because you're not gonna, you're not gonna introduce these big transformations in one big chunk. Yeah, so let's, let's hit a value case, let's prove the value in the metrics for success using cellular capabilities and edge compute capabilities. Once that's proven, and any development ROI model, right and possible ownership model, how's the business going to sell this in to their budgets unless they really prove it out. So there you go.

16:27

It always gets down to the human component and the component of true value to my business. It you can't just, you know, hang your hat on something shiny and bright. And it doesn't add value to the organization or the bottom line and make it more efficient, make it safer, whatever, whatever the drivers are. But I think that you guys live in a world of speed. Yeah,

16:57

I have the need for speed. Yeah,

16:59

it's it's the speed that the innovation is speedy, man, and normal. And I think to your point, Steve, this education has to constantly happen. I like the incremental approach. I like it. But for me, talking with all of you, you, you know, Trailblazers out there. You guys are constantly thinking of new use cases, more this different innovation that and you're in you see, oh, we can work with here. And here's another That to me is a real challenge ay. Ay. Ay ay ay the guys do.

17:36

Yeah, you can't consume it until you can incubate it and test it. Yes. Put it that way. Right. They're not going to consume these big transformations. Yeah, until we feel comfortable with it. And

17:45

it's true. You mentioned something early on to Skype that I think it's really important. You know, these are collaborations, you can't have anything, nothing big is going to happen in this complex world of ours, you know, without bringing together a lot of parties. So we're typically working, we brought partners with us to this conference, Hitachi, IBM Maximo at Apple, Ericsson, you know, all are with us at this conference, talking with our customers. And, you know, these are the folks that will bring with us to work with clients to really bring together a full solution. And the client will bring in other partners as well, inside and outside their organization.

18:30

I love that. And I love it, because I believe, because of the convergence, because you're bringing in companies that are actually doing it. So I got a level of trust and comfort to know that I'm working with somebody, some some person, and it's one thing to be Verizon got it thumbs up, but it gets down to that person to person conversation, relationship, trust, relationship, trust. So it's all perfect on that, you know, it's just, I can't speak more highly of that just because well, you guys are cool. No, I said that, but I think you guys are cool. So as we wrap up, as we close out, I'm sure somebody out there saying, Gosh, I want to talk to a Marine. She's awesome. I have roadkill how do they get ahold of you?

19:30

Oh, goodness. Well, you can get ahold of me at Maureen Foresman Maureen foresman@verizon.com or, you know, phone numbers were two.

19:42

Well, I'm gonna have it all out there on industrial talk. So I'll have that out there. Steve. How do they get a hold of you?

19:49

Stephen mathers@verizon.com spelled Ste pH en dot Mathers. Yeah,

19:55

the parents had to do that too. Well, you guys You're absolutely spectacular. I really enjoyed the conversation. I think that is, I think, personally that there's this energy for the future. And I know you guys are writing I wish I was younger. Because I don't know what to I mean, come on you you What is it gonna look like in the future? I'm just telling you, it's gonna be bright. All right, listeners, we're gonna wrap it up on the other side, we're gonna have all the contact information for Marina and Steve. So fear not, do you need to reach out to them? Well, I highly recommend that you reach out to them because they have some answers. So stay tuned. We will be right back. Thanks, Scott. Yeah.

20:33

You're listening to the industrial talk, Podcast Network.

20:38

All right. Once again, thank you very much for joining industrial talk. Remember this platform, this ever expanding industrial ecosystem of problem solvers is dedicated to you. You are bold and brave and daring greatly. You are changing lives and you're changing the world. Thank you very much for what you are doing and also a hearty thank you to Maureen Forsman and Steve Mathers reach out to them great stack cards out there companies, Verizon, and you need to have solutions to connect all those devices. And I'm telling you and you need, you definitely need individuals who know what they're doing. Maureen and Steve are just that reach out to them. You'll have all the contact information out on industrial talk. Also, if you go out to industrial talk, we've got conferences, we're going to be broadcasting on site at these conferences. Look, see if I'm, I'm out there and team industrial talk is out there. You know, reach out saying Hey, Scott, let's connect at this conference. We'll make it happen and tell your story. Again, thank you for being who you are, for your industrial professionalism. Be bold, be brave, daring greatly. I say that all the time hanging out with people like marine and Steve, and you're going to change the world. Thank you very much. We're gonna have another great conversation shortly. So stay tuned.

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