Instrumentation – Industrial Talk

Seth Ratner with East Hills Instruments

Scott MacKenzie — Tue, 24 Feb 2026 15:00:00 +0000

Industrial Talk is talking to Seth Ratner, CEO at East Hills Instruments about “Telling the story of advanced precision measurement solutions”.

Scott Mackenzie promotes Wildcat Generation's unmatched power generation expertise on the Industrial Talk Podcast. Seth Ratner from East Hill Instruments discusses his journey of promoting his company through an RV tour, emphasizing the importance of storytelling in business. Seth's company manufactures handheld test and measurement equipment for pressure and vacuum, highlighting their unique auto-ranging technology that eliminates the need for multiple devices. Despite challenges from large distributors, Seth's direct approach and innovative products are gaining traction. He encourages proactive asset maintenance and offers his contact details for further engagement.

Outline

Introduction to Wildcat Generation and Industrial Talk Podcast

Scott reiterates the importance of celebrating industry professionals and introduces Seth Ratner from East Hill Instruments, who is sharing his journey of promoting his company through an RV tour.
Scott praises Seth for his efforts in telling his story and emphasizes the importance of companies telling their stories to connect with their audience.

Seth Ratner's Journey and the Importance of Storytelling

Scott discusses the significance of storytelling in today's fast-paced technology landscape, urging companies to find their voice and connect with their audience.
Scott offers support and resources to help companies create content and tell their stories, emphasizing the importance of human connection in building trust.
Scott introduces Seth Ratner, who is on the road promoting his company, and highlights the value of Seth's approach in creating a personal connection with his audience.
Seth Ratner, expresses his gratitude for being on the show and shares his background, including his family and career in the gas and oil industry.

Background of East Hill Instruments and Testing Equipment

Seth Ratner provides a brief history of East Hill Instruments, mentioning its origins in East Hills, Long Island, and its current location in Westbury, Long Island.
Seth explains the focus of East Hill Instruments on handheld test and measurement equipment for gas, oil, nuclear, pharmaceutical, and wastewater treatment industries.
Seth describes the specific equipment they manufacture, including pressure and vacuum measurement tools, and their unique features like ergonomic design and patented technologies.
Scott, who works with various testing equipment companies, asks for clarification on the specific focus of East Hill Instruments, and Seth explains their niche in pressure and vacuum measurement.

Details of East Hill Instruments' Products and Solutions

Seth explains the two main components of their solution: a portable source of pressure or vacuum and a digital gage that auto-ranges and auto-calibrates.
Seth highlights the advanced features of their digital gage, such as high-resolution color screens, rechargeable batteries, and data logging capabilities.
Seth discusses the importance of metrology and calibration work, emphasizing the need for patience, methodical approach, and attention to detail.
Seth explains how their equipment helps technicians verify the accuracy of pressure and vacuum measurements, and the importance of maintaining equipment within specification.

Challenges and Opportunities in the Industry

Seth shares the challenges his company faces, including competition from large corporations and the difficulty of gaining access to large distributors.
Seth describes his strategy of going direct to customers and launching a reality show called “On Site and Off the Grid” to promote his products and educate the industry.
Seth discusses the positive feedback he has received from customers and the importance of shedding light on the industry and its critical role in keeping the world running.
Seth emphasizes the need for proactive insights into the health of assets and the importance of efficient and reliable tools for maintenance professionals.

Conclusion and Contact Information

Seth provides details about his current road trip and the locations he will be visiting, encouraging listeners to reach out and share their experiences.
Seth shares contact information for East Hill Instruments, including their website, YouTube channel, and LinkedIn profile, inviting listeners to connect and learn more about their products.
Scott wraps up the conversation, expressing admiration for Seth's journey and emphasizing the importance of storytelling for companies in the industry.
Scott encourages listeners to reach out to Seth and take advantage of the resources available on the Industrial Talk Podcast to tell their own stories and connect with their audience.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2026. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SETH RATNER'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/seth-ratner-595738aa/

Company LinkedIn: https://www.linkedin.com/company/east-hills-instruments/

Company Website: https://easthillsinstruments.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions: https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Seth Ratner with East Hills Instruments appeared first on Industrial Talk.

Frederic Baudart with Fluke

Scott MacKenzie — Fri, 25 Apr 2025 15:00:00 +0000

Industrial Talk is onsite at Xcelerate 2025 and talking to Frederic Baudart, Product Program Manager at Fluke about “Advanced tools for Asset Management”.

Scott MacKenzie interviews Frederic Fluke at Xcelerate 2025 in Austin, Texas, about the Fluke Corporation's process tool and instrumentation business. Frederic explains the company's focus on user-friendly tools for technicians and engineers, emphasizing the importance of customer feedback and the integration of AI for advanced data analysis. He highlights the need for continuous learning and the role of Fluke as a thought leader in the industry. Frederic also discusses the challenges and opportunities post-COVID, including the importance of critical thinking and the development of the next generation of professionals.

Action Items

[ ] Connect with Frederick Broad to discuss thought leadership, products, and other topics related to Fluke.

Outline

Introduction and Event Overview

Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry innovations and trends.
Scott welcomes listeners to Accelerate 2025, an event in Austin, Texas, highlighting the Reliability Lab Floor's bustling activity.
Scott expresses excitement about the upcoming conversation with Frederic Fluke, noting the lack of preparation for the discussion.

Overview of Fluke Corporation and Process Tool Business

Frederic explains his role at Fluke Industrial, leading the process tool and instrumentation business.
He describes the portfolio of tools designed for technicians, engineers, and reliability management professionals.
The tools include pressure transmitters, temperature transmitters, and voltmeters, with capabilities for measurement and calibration.
Frederic emphasizes the user-friendly nature of the tools, designed with the end-user's needs in mind.

User-Friendly Tools and Market Needs

Scott inquires about the user-friendliness of the tools, noting the importance of intuitive design.
Frederic confirms that the tools are designed to be user-friendly, considering the knowledge and needs of the end-users.
He discusses the importance of iterating on tools based on customer feedback and market needs.
Frederic highlights the role of Voice of the Customer (VoC) in product development, emphasizing the need to understand customer requirements before creating new tools.

Advancements in Technology and Customer Engagement

Scott and Frederic discuss the rapid advancements in technology and the need for continuous learning.
Frederic explains the importance of educating customers and providing expertise beyond just the tools.
He shares his experience of visiting customer facilities to understand their needs and challenges.
Frederic emphasizes the importance of customer partnerships in developing tools that meet their specific requirements.

Incorporating AI and Digitalization

Scott and Frederic discuss the integration of AI and digitalization into Fluke's tools and processes.
Frederic explains the collaboration with Fortive and other Fluke divisions to incorporate AI into their products and workstreams.
He highlights the potential of AI in analyzing large datasets to provide actionable insights.
Frederic notes that the adoption of AI is still in its early stages, with significant potential for future growth.

Challenges and Opportunities in AI Adoption

Scott and Frederic discuss the challenges of effectively analyzing large datasets to gain tactical insights.
Frederic emphasizes the importance of continuous learning and adapting to new technologies.
He predicts that the widespread adoption of AI will take 3-5 years, with a focus on understanding and applying its benefits.
Frederic highlights the need for critical thinking and ideation in the development and implementation of AI-driven solutions.

Future of AI and Workforce Development

Frederic expresses excitement about the post-COVID era, with increased opportunities for knowledge sharing and collaboration.
He notes the impact of AI tools like ChatGPT and the need for continuous learning to adapt to new technologies.
Frederic emphasizes the importance of inspiring the next generation to develop critical thinking and problem-solving skills.
Scott and Frederic discuss the balance between bringing manufacturing back and addressing workforce development challenges.

Conclusion and Contact Information

Scott thanks Frederic for the insightful conversation and highlights the importance of trusted individuals in the industry.
Frederic provides his contact information for further discussions on thought leadership and product development.
Scott encourages listeners to connect with Frederic and other industry professionals through the Industrial Talk Podcast.
The podcast concludes with a reminder of the event's focus on asset management and user simplicity in Fluke's solutions.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!