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	<title>Azima &#8211; Industrial Talk</title>
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		<title>Michael DeMaria with Fluke Reliability</title>
		<link>https://industrialtalk.com/episodes/michael-demaria-with-fluke-reliability/</link>
					<comments>https://industrialtalk.com/episodes/michael-demaria-with-fluke-reliability/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 01 Oct 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/michael-demaria-with-fluke-reliability/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at Xcelerate 2025 and talking to Michael DeMaria, Director, Product Management at Fluke Reliability about "Prepare, Predict, Prevail".</p>
<p>Scott Mackenzie and Michael DeMaria discuss the industrial trends and innovations at the Xcelerate 2025 event in Austin, Texas. Michael, a product manager at Fluke Reliability, highlights the importance of collaboration and learning from each other in the industry. He outlines the "Prepare, Predict, Prevail" theme, emphasizing the need for data-driven insights and automation to manage work orders effectively. Michael also addresses the generational gap in the workforce, stressing the importance of technology and communication to bridge this divide. The conversation underscores the role of Industry 5.0 in integrating human expertise with advanced technology.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-demaria-with-fluke-reliability/">Michael DeMaria with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/161c94b2-7843-45e5-a20f-7b001cc59776"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Michael DeMaria, Director, Product Management at Fluke Reliability </strong>about &#8220;Prepare, Predict, Prevail&#8221;<strong>.</strong></p>
<div>
<div>
<div>
<div>
<div>
<p>Scott Mackenzie and Michael DeMaria discuss the industrial trends and innovations at the Xcelerate 2025 event in Austin, Texas. Michael, a product manager at Fluke Reliability, highlights the importance of collaboration and learning from each other in the industry. He outlines the &#8220;Prepare, Predict, Prevail&#8221; theme, emphasizing the need for data-driven insights and automation to manage work orders effectively. Michael also addresses the generational gap in the workforce, stressing the importance of technology and communication to bridge this divide. The conversation underscores the role of Industry 5.0 in integrating human expertise with advanced technology.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Explore ways to automate the work order creation and management process to handle the increasing volume of data and insights.</li>
<li>[ ] Investigate how to better communicate the value of reliability and maintenance initiatives to upper management.</li>
<li>[ ] Develop strategies to bridge the generational gap and enable knowledge transfer from the retiring workforce to the new generation of workers.</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Welcome to Industrial Talk Podcast</h3>
<ul>
<li>Scott Mackenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.</li>
<li>Scott MacKenzie welcomes listeners to the podcast, highlighting the importance of industry professionals and their contributions.</li>
<li>The podcast is broadcasting live from Accelerate 2025 in Austin, Texas, sponsored by Fluke Reliability.</li>
<li>Scott MacKenzie introduces Michael de Maria, a seasoned industry professional, and sets the stage for their discussion.</li>
</ul>
<h3>Michael de Maria's Background and Role at Fluke</h3>
<ul>
<li>Michael DeMaria shares his extensive experience in the industry, starting in 1980.</li>
<li>He discusses his role as the product manager for the software and services solution at Fluke.</li>
<li>Michael explains the three pillars of Fluke: Reliability Proof, Technic, Azema DLI, and Emerson.</li>
<li>He provides a brief history of Azema DLI, its origins, and its significant Navy contracts.</li>
</ul>
<h3>Discussion on Prepare, Predict, and Prevail</h3>
<ul>
<li>Michael outlines the theme of the event: Prepare, Predict, and Prevail.</li>
<li>He explains the importance of identifying needs and understanding machinery in the Prepare phase.</li>
<li>The Predict phase focuses on making insights from data and creating actionable understanding.</li>
<li>The Prevail phase involves automating work orders and ensuring efficient execution.</li>
</ul>
<h3>Challenges and Solutions in Data Management</h3>
<ul>
<li>Michael discusses the challenges of managing a vast amount of data, including 100 trillion data points.</li>
<li>He emphasizes the importance of prioritizing data and leveraging limited skilled resources.</li>
<li>The conversation touches on the criticality assessment of assets and its impact on data analysis.</li>
<li>Michael highlights the automation of data capture and analysis to streamline processes.</li>
</ul>
<h3>Automation and Work Order Management</h3>
<ul>
<li>Michael explains the automation of work order creation and its benefits.</li>
<li>He discusses the challenges of managing a backlog of work orders and the importance of prioritization.</li>
<li>The conversation covers the need for daily management of data and work orders.</li>
<li>Michael emphasizes the role of dashboards in presenting actionable information.</li>
</ul>
<h3>Generational Gap and Technology Adoption</h3>
<ul>
<li>Michael and Scott discuss the generational gap in the workforce and its impact on reliability culture.</li>
<li>They highlight the importance of investing in innovation and technology to attract new talent.</li>
<li>The conversation touches on the need for effective communication and training to bridge the generational gap.</li>
<li>Michael emphasizes the role of technology in making manufacturing processes more efficient and sustainable.</li>
</ul>
<h3>Industry 5.0 and Human-Centric Approach</h3>
<ul>
<li>Michael introduces the concept of Industry 5.0, focusing on bringing humans back into the process.</li>
<li>He discusses the importance of leveraging technology to bridge the generational gap.</li>
<li>The conversation highlights the need for a human-centric approach to industrial automation.</li>
<li>Scott and Michael agree on the importance of storytelling and inspiring the next generation of leaders.</li>
</ul>
<h3>Closing Remarks and Contact Information</h3>
<ul>
<li>Scott MacKenzie wraps up the podcast, encouraging listeners to connect with Michael DeMaria.</li>
<li>He reiterates the importance of attending events like Xcelerate 2025 and staying connected with industry professionals.</li>
<li>Scott emphasizes the need for continuous innovation and collaboration in the industry.</li>
<li>The podcast concludes with a reminder to stay tuned for future episodes and events.</li>
</ul>
</div>
</div>
</div>
</div>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>MICHAEL DEMARIA'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/michaeldemaria98370/" target="_blank" rel="noopener">https://www.linkedin.com/in/michaeldemaria98370/</a></p>
<p><strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a></p>
<p><strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe title="Michael DeMaria | @FlukeReliability | Xcelerate 25 | Prepare, Predict, Prevail" width="500" height="281" src="https://www.youtube.com/embed/EPWUvsCvsqc?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img fetchpriority="high" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/michael-demaria-with-fluke-reliability/">Michael DeMaria with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<item>
		<title>Austin Anderson with Fluke Reliability</title>
		<link>https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/</link>
					<comments>https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Wed, 23 Jul 2025 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/austin-anderson-with-fluke-reliability/</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at Xcelerate 2025 and talking to Austin Anderson, Product Owner, Condition Monitoring at Fluke Reliability about "Azima's Powerful AI Vibration Platform".</p>
<p>Scott MacKenzie hosts the Industrial Talk podcast, highlighting industry innovations and trends. He introduces Austin Anderson, who discusses Azima's diagnostic system and its integration with Fluke Reliability. Anderson explains the standardization of data collection over 15 years, emphasizing the importance of accurate data for reliability. He details the integration of Azima's AI with human analysts for 85% accuracy and the development of a user-friendly interface. The conversation also covers the future of Azima, including expansion into oil analysis and thermography, and the importance of efficient data storage and management. Anderson can be contacted via LinkedIn for more information.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/">Austin Anderson with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/39b20228-2fa2-46ad-87da-f4c890bea838"></iframe></div><p><strong><em>Industrial Talk </em></strong>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 2025</a> and talking to <strong>Austin Anderson, Product Owner, Condition Monitoring at Fluke Reliability </strong>about &#8220;Azima's Powerful AI Vibration Platform&#8221;<strong>.</strong></p>
<div>
<p>Scott MacKenzie hosts the Industrial Talk podcast, highlighting industry innovations and trends. He introduces Austin Anderson, who discusses Azima's diagnostic system and its integration with Fluke Reliability. Anderson explains the standardization of data collection over 15 years, emphasizing the importance of accurate data for reliability. He details the integration of Azima's AI with human analysts for 85% accuracy and the development of a user-friendly interface. The conversation also covers the future of Azima, including expansion into oil analysis and thermography, and the importance of efficient data storage and management. Anderson can be contacted via LinkedIn for more information.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Rebuild the Azima user interface to make it more user-friendly and easily accessible.</li>
<li>[ ] Integrate Azima's data and insights with Fluke's other reliability solutions, such as alignment and balancing, to provide an end-to-end connected reliability offering.</li>
<li>[ ] Enhance the Azima platform to include additional reliability data sources beyond just vibration, such as oil analysis and thermography.</li>
<li>[ ] Develop a solution that can automatically translate Azima's problem identifications into work orders in the customer's CMMS (e.g., eMaint).</li>
</ul>
<h2>Outline</h2>
<h3>Introduction and Overview of Industrial Talk Podcast</h3>
<ul>
<li>Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industrial innovations and trends.</li>
<li>Scott highlights the free ebook and workbook available on Industrial Talk, which expands on five elements of successful companies: educate, collaborate, innovate, invest in culture, and communicate effectively.</li>
<li>Scott MacKenzie thanks listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.</li>
</ul>
<h3>Introduction of Austin Anderson and Azima</h3>
<ul>
<li>Scott MacKenzie introduces Austin Anderson, who will discuss the product Azima.</li>
<li>Austin Anderson shares his background, mentioning his three-year tenure with Azima and his role in developing the diagnostic system.</li>
<li>Scott MacKenzie inquires about the accuracy of the data stored in Azima, to which Austin explains the standardized method of data collection and its relevance over the years.</li>
<li>Austin discusses his background in vibration analysis and his previous work with the Navy, highlighting his expertise in the field.</li>
</ul>
<h3>Strategic Path and User Experience of Azima</h3>
<ul>
<li>Austin outlines the strategic path for Azima, focusing on making reliability engineers superstars and providing useful insights for top-level executives.</li>
<li>Scott MacKenzie asks about the integration of Azima with Fluke Reliability, and Austin explains the goal of making the platform user-friendly and value-added.</li>
<li>Austin describes the end-to-end connected reliability solution offered by Fluke Reliability, including hardware, software, and alignment and balancing services.</li>
<li>Scott and Austin discuss the importance of user experience and the redesign of the user interface to make it more accessible and user-friendly.</li>
</ul>
<h3>Data Accuracy and Integration with Fluke Reliability</h3>
<ul>
<li>Scott MacKenzie inquires about the accuracy of the diagnostic system, and Austin explains that AI can achieve 85% accuracy, with the remaining 15% covered by human analysts.</li>
<li>Austin discusses the integration of Azima with Fluke Reliability's x5 system, which allows for the automatic creation of work orders based on diagnostic results.</li>
<li>Scott and Austin talk about the importance of connecting different tools and solutions within Fluke Reliability to ensure efficient data flow and accurate results.</li>
<li>Austin explains the process of storing and managing large amounts of vibration data, emphasizing the use of modern database technologies to optimize storage and access.</li>
</ul>
<h3>Future of Azima and Reliability Solutions</h3>
<ul>
<li>Scott MacKenzie asks about the future of Azima, and Austin expresses excitement about expanding the platform to include other reliability modalities like oil analysis and thermography.</li>
<li>Austin discusses the extensibility of the existing Azima architecture to accommodate different types of data and solutions.</li>
<li>Scott and Austin talk about the importance of connecting various reliability tools and solutions to provide a comprehensive and integrated approach to maintenance and reliability.</li>
<li>Austin provides his contact information for listeners interested in learning more about Azima and Fluke Reliability.</li>
</ul>
<h3>Closing Remarks and Correction</h3>
<ul>
<li>Scott MacKenzie corrects his earlier mistake of calling Aaron Anderson &#8220;Aaron&#8221; and acknowledges that his name is actually &#8220;Austin.&#8221;</li>
<li>Scott thanks Austin Anderson for his insights and encourages listeners to connect with him on LinkedIn for more information about Azima.</li>
<li>Scott wraps up the podcast, reminding listeners to check out the Industrial News Network and to stay tuned for future conversations.</li>
<li>The podcast concludes with a reminder to be bold, brave, and innovative, and to connect with industry professionals like Austin Anderson.</li>
</ul>
</div>
<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><strong>Why You Need To Podcast</strong></a>” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>AUSTIN ANDERSON'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/austin-anderson-151a04140/" target="_blank" rel="noopener">https://www.linkedin.com/in/austin-anderson-151a04140/</a></p>
<p><strong>Company LinkedIn: </strong> <a href="https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/posts/?feedView=all</a></p>
<p><strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Austin Anderson Fluke Azima" width="500" height="281" src="https://www.youtube.com/embed/-qTKpP3vQP0?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>THE STRATEGIC REASON &#8220;WHY YOU NEED TO PODCAST&#8221;:</h2>
<p><a href="https://industrialtalk.com/why-you-need-to-podcast/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-content/uploads/2020/02/Why-you-need-to-Podcast-Graphic-2.png" width="1024" height="538" /></a></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Arduino:</strong> <a href="https://www.arduino.cc/" target="_blank" rel="noopener">https://www.arduino.cc/</a></p>
<p><strong>Fictiv:</strong> <a href="https://www.fictiv.com/" target="_blank" rel="noopener">https://www.fictiv.com/</a></p>
<p><strong>Hitachi Vantara:</strong> <a href="https://www.hitachivantara.com/en-us/home.html" target="_blank" rel="noopener">https://www.hitachivantara.com/en-us/home.html</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="138" height="215" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/austin-anderson-with-fluke-reliability/">Austin Anderson with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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		<title>Lee Morgan with Fluke Reliability</title>
		<link>https://industrialtalk.com/episodes/lee-morgan-fluke-reliability/</link>
					<comments>https://industrialtalk.com/episodes/lee-morgan-fluke-reliability/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 10 Jun 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/lee-morgan-fluke-reliability</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at Xcelerate 24 and talking to Lee Morgan, Sr. Global Product Marketing Manager with Fluke Reliability about "Vertically integrated asset management solution that leverages vibration AI".</p>
<p>Scott MacKenzie and Lee Morgan discussed the potential of advanced predictive maintenance solutions for industrial assets, highlighting the importance of real-time data and the ability to provide predictive maintenance. Speaker 3 provided insights into Fluke's role in providing solutions for asset management, reliability, and vibration monitoring, emphasizing the scalability and flexibility of the new X5 platform.</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/lee-morgan-fluke-reliability/">Lee Morgan with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/09d84486-41b3-47dc-a87e-20515c8f3741"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Lee Morgan, Sr. Global Product Marketing Manager with Fluke Reliability </strong>about &#8220;Vertically integrated asset management solution that leverages vibration AI&#8221;.</p>
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<p>Scott MacKenzie and Lee Morgan discussed the potential of advanced predictive maintenance solutions for industrial assets, highlighting the importance of real-time data and the ability to provide predictive maintenance. Speaker 3 provided insights into Fluke's role in providing solutions for asset management, reliability, and vibration monitoring, emphasizing the scalability and flexibility of the new X5 platform.</p>
<h2>Action Items</h2>
<ul>
<li>[ ] Connect existing Fluke Reliability customers to Azima services.</li>
<li>[ ] Customers interested in Azima should contact Lee Morgan via LinkedIn.</li>
<li>[ ] Promote the Xcelerate 2025 user conference for asset management and reliability professionals.</li>
</ul>
<h2>Outline</h2>
<h3>Fluke Reliability's Azima platform and its capabilities in providing vibration monitoring insights.</h3>
<ul>
<li>Lee Morgan, is a senior global product marketing manager at Fluke Reliability.</li>
<li>He oversees the Fluke reliability portfolio, including Azima and Proof Technic, and email asset management software.</li>
<li>Lee explains that x5 is more scalable and flexible than x4, with added insight from Zima platform.</li>
<li>Azima platform provides trillions of data points, making vibration analysts 3-5 times more efficient than others.</li>
</ul>
<h3>Predictive maintenance platform for industrial machinery, highlighting its capabilities and potential applications.</h3>
<ul>
<li>Lee explains how the platform provides peace of mind by predicting failures months in advance and offering real-time data insights.</li>
<li>The platform's wireless sensors operate on a self-healing mesh network, ensuring reliable data collection even in challenging environments.</li>
<li>Lee: &#8220;We've got trillions of data points and over 50 machine types in our library.&#8221;</li>
<li>Lee: &#8220;We've enabled software transfer from MTC to Azima for Azima watchman services.&#8221;</li>
</ul>
<h3>Predictive maintenance platform for asset management.</h3>
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<li>Fluke's Azima system provides predictive maintenance for customers.</li>
<li>Lee discusses global maintenance, reliability, and asset management solutions.</li>
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<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
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<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>LEE MORGAN'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/lee-morgan-fluke/" target="_blank" rel="noopener">https://www.linkedin.com/in/lee-morgan-fluke/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a></p>
<p><strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Lee Morgan | Fluke Reliability | Xcelerate 24 | Vertically Integrated AI Asset Management Solution" width="500" height="281" src="https://www.youtube.com/embed/oHRaRiCUJhk?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/lee-morgan-fluke-reliability/">Lee Morgan with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></content:encoded>
					
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		<title>Georgia Marchant with Fluke Reliability</title>
		<link>https://industrialtalk.com/episodes/georgia-marchant-fluke-reliability/</link>
					<comments>https://industrialtalk.com/episodes/georgia-marchant-fluke-reliability/#respond</comments>
		
		<dc:creator><![CDATA[Scott MacKenzie]]></dc:creator>
		<pubDate>Mon, 15 Apr 2024 15:00:00 +0000</pubDate>
				<guid isPermaLink="false">https://industrialtalk.com/captivate-podcast/georgia-marchant-fluke-reliability</guid>

					<description><![CDATA[<p>Industrial Talk is onsite at Xcelerate 24 and talking to Georgia Marchant, Global Head of External Communications with Fluke Reliability about "The comprehensive strategic vision behind connected reliability".</p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/georgia-marchant-fluke-reliability/">Georgia Marchant with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
]]></description>
										<content:encoded><![CDATA[<div class="cfm-player-iframe" style="width: 100%; height: 170px; margin-bottom: 20px; border-radius: 10px; overflow:hidden; border: 1px solid #d6d6d6;"><iframe style="width: 100%; height: 170px;" frameborder="no" scrolling="no" seamless allow="autoplay" src="https://player.captivate.fm/d7cd8f5b-285b-4a1e-8d96-70f3048bc898"></iframe></div><p><a href="https://industrialtalk.com/" target="_blank" rel="noopener"><strong><em>Industrial Talk </em></strong></a>is onsite at <a href="https://reliability.fluke.com/xcelerate/" target="_blank" rel="noopener">Xcelerate 24</a> and talking to <strong>Georgia Marchant, Global Head of External Communications with Fluke Reliability </strong>about &#8220;<span class="OYPEnA text-decoration-none text-strikethrough-none">The comprehensive strategic vision behind connected reliability</span>&#8220;.  Here are some of the key takeaways from our conversation:</p>
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<li><b>Industry trends, pace of change, and problem-solving strategies at a conference.</b> <a href="https://otter.ai/u/jn6rU8pRsboyitM4rUSQ2FJn6qI?tab=summary&t=4s">0:03</a>
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<li>Scott Mackenzie interviews industry professionals at the Fluke Reliability Accelerates 2024 User Conference.</li>
<li>Fluke Reliability maintains nimbleness through problem-solving sessions and customer feedback.</li>
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<li><b>AI and connected reliability ecosystem for asset management.</b> <a href="https://otter.ai/u/jn6rU8pRsboyitM4rUSQ2FJn6qI?tab=summary&t=257s">4:17</a>
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<li>Scott MacKenzie: Azima AI provides deeper insights with 30+ years of data, guaranteeing vibration challenges.</li>
<li>Georgia: Azima demystifies AI by showcasing use cases, connecting reliability workflows, and offering a full ecosystem.</li>
<li>Georgia: X5 standardizes operations, improves user experience, and streamlines globalization.</li>
<li>Georgia: Fluke's connected ecosystem closes the loop, providing valuable insights and benefits.</li>
<li>Georgia explains how Azima's solution can help companies improve their maintenance processes by leveraging condition monitoring data.</li>
<li>Georgia highlights how Azima's three-step approach (hardware, software, and workflow) complements each other and offers a connected liability workflow.</li>
</ul>
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<li><b>Using AI to address skill shortages in maintenance and manufacturing.</b> <a href="https://otter.ai/u/jn6rU8pRsboyitM4rUSQ2FJn6qI?tab=summary&t=780s">12:59</a>
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<li>Fluke reliability offers remote condition monitoring with analysts on tap to help with skill shortages in plant operations.</li>
<li>Skill shortages in maintenance and manufacturing operations are a major concern, with 2500 open roles in just 8 companies.</li>
<li>Speaker 2: AI can free up employees' time for more valuable tasks, but humans will always be involved in the process.</li>
<li>Scott MacKenzie: Innovation and trusted partners are crucial for companies to stay relevant and resilient in today's market.</li>
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<li><b>Fluke Reliability's Azima product and its benefits for asset management, maintenance, and reliability.</b> <a href="https://otter.ai/u/jn6rU8pRsboyitM4rUSQ2FJn6qI?tab=summary&t=1075s">17:55</a>
<ul>
<li>Partner's analysts are at capacity, but Azima could free up time for 5x more work.</li>
<li>Georgia shares insights from thought leadership day, using customer feedback to inform strategy.</li>
<li>Georgia Marchant shares insights on asset management and reliability at Fluke Reliability event.</li>
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<p>If interested in being on the Industrial Talk show, simply <strong><a href="https://industrialtalk.com/contact/" target="_blank" rel="noopener">contact us</a></strong> and let's have a quick conversation.</p>
<p>Finally, get your exclusive free access to the <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">Industrial Academy</a> and a series on “<a href="https://industrialtalk.com/course/industrial-talk-marketing-process-course/" target="_blank" rel="noopener"><strong>Marketing Process Course</strong></a>” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!</p>
<h2>GEORGIA MARCHANT'S CONTACT INFORMATION:</h2>
<p><strong>Personal LinkedIn: </strong><a href="https://www.linkedin.com/in/georgia-marchant-95059711b/" target="_blank" rel="noopener">https://www.linkedin.com/in/georgia-marchant-95059711b/</a></p>
<p><strong>Company LinkedIn:</strong> <a href="https://www.linkedin.com/company/fluke-reliability/" target="_blank" rel="noopener">https://www.linkedin.com/company/fluke-reliability/</a></p>
<p><strong>Company Website:</strong> <a href="https://reliability.fluke.com/" target="_blank" rel="noopener">https://reliability.fluke.com/</a></p>
<h2>PODCAST VIDEO:</h2>
<p><iframe loading="lazy" title="Georgia Marchant | Fluke Reliability | Xcelerate 24 | Connected Reliability&#039;s Strategic Vision" width="500" height="281" src="https://www.youtube.com/embed/ARt1X0TvDvU?feature=oembed" frameborder="0" allow="accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share" referrerpolicy="strict-origin-when-cross-origin" allowfullscreen></iframe></p>
<h2>OTHER GREAT INDUSTRIAL RESOURCES:</h2>
<p><strong>NEOM</strong>: <a href="https://www.neom.com/en-us" target="_blank" rel="noopener">https://www.neom.com/en-us</a></p>
<p><strong>Hexagon:</strong> <a href="https://hexagon.com/" target="_blank" rel="noopener">https://hexagon.com/</a></p>
<p><strong>Siemens:</strong> <a href="https://www.siemens.com/global/en.html" target="_blank" rel="noopener">https://www.siemens.com/global/en.html</a></p>
<p><strong>Palo Alto Networks:</strong> <a href="https://www.paloaltonetworks.com/ot-security-tco" target="_blank" rel="noopener">https://www.paloaltonetworks.com/ot-security-tco</a></p>
<p><strong>Palo Alto Networks Report</strong> <a href="https://start.paloaltonetworks.com/industrial-ot-security-esg-report.html?medium=social&campaign=advocacy&blaid=4580765" target="_blank" rel="noopener">HERE</a>.</p>
<p><strong>Hitachi Digital Services:</strong> <a href="https://hitachids.com/" target="_blank" rel="noopener">https://hitachids.com/</a></p>
<p><strong>CAP Logistics:</strong>  <a href="https://www.caplogistics.com/" target="_blank" rel="noopener">https://www.caplogistics.com/</a></p>
<p><strong>Industrial Marketing Solutions:</strong>  <a href="https://industrialtalk.com/industrial-marketing/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-marketing/</a></p>
<p><strong>Industrial Academy:</strong> <a href="https://industrialtalk.com/industrial-academy/" target="_blank" rel="noopener">https://industrialtalk.com/industrial-academy/</a></p>
<p><strong>Industrial Dojo:</strong> <a href="https://industrialtalk.com/industrial_dojo/" target="_blank" rel="noopener">https://industrialtalk.com/industrial_dojo/</a></p>
<p><strong>We the 15:</strong><a href="https://www.wethe15.org/" target="_blank" rel="noopener"> https://www.wethe15.org/</a></p>
<h2>YOUR INDUSTRIAL DIGITAL TOOLBOX:</h2>
<p><strong>LifterLMS:</strong> Get One Month Free for $1 – <a href="https://lifterlms.com/" target="_blank" rel="noopener">https://lifterlms.com/</a></p>
<p><strong>Active Campaign:</strong> <a href="https://www.activecampaign.com/?_r=H855VEPU" target="_blank" rel="noopener">Active Campaign Link</a></p>
<p><strong>Social Jukebox:</strong> <a href="https://www.socialjukebox.com/" target="_blank" rel="noopener">https://www.socialjukebox.com/</a></p>
<h2>Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):</h2>
<p><a href="https://industrialtalk.com/wp-admin/inforum-industrial-academy-discount/" target="_blank" rel="noopener"><img loading="lazy" decoding="async" src="https://industrialtalk.com/wp-admin/wp-content/uploads/2019/10/Industrial-Academy-Graphic.png" width="1024" height="538" /></a></p>
<h2>Business Beatitude the Book</h2>
<p><img loading="lazy" decoding="async" class="alignleft" src="https://industrialtalk.com/wp-content/uploads/2019/10/BB-Book-Cover.png" width="144" height="225" /></p>
<p class="ql-align-center">Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES&#8230;The Bridge connecting sacrifice to success. <strong>YOU NEED THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><strong>TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!</strong></p>
<p class="ql-align-center"><a href="https://industrialtalk.com/business-beatitude-reserve/" target="_blank" rel="noopener"> Reserve My Copy and My 25% Discount</a></p>
<p>The post <a rel="nofollow" href="https://industrialtalk.com/episodes/georgia-marchant-fluke-reliability/">Georgia Marchant with Fluke Reliability</a> appeared first on <a rel="nofollow" href="https://industrialtalk.com">Industrial Talk</a>.</p>
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