On this week's Industrial Talk Podcast we're talking to Jerry Gootee, Global Advanced Manufacturing Leaders at EY about “Innovation in Action that solves real problems making our lives better”.  Get the answers to your “Manufacturing Innovation” questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JERRY GOOTEE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jerry-gootee-181a01/

Company LinkedIn: https://www.linkedin.com/company/ernstandyoung/

Company Website:  https://www.ey.com/en_gl

Nottingham Spirk's Company Website: https://www.nottinghamspirk.com/

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Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

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TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, jerry, talk, digital, industrial, rotunda, shop floor, people, client, product, absolutely, data, call, thinking, solve, companies, place, interview, world, real

00:00

Hey there, welcome to industrial talk. And thank you very much for joining. You're asking yourself, Scott, where it's that inspiring introduction that that music that gets me going and wanting to learn. Well, Fear not. And it's going to happen. We were very fortunate to interview live at Nottingham, Spirky. Why? And that is up in Cleveland, Ohio. You might have heard just telling you if you haven't, you might have heard Mr. John Nottingham's interview. Now, if you haven't, go out to industrial talk, and definitely download that particular interview because he's inspiring. He wants our lives to be better. And he's doing it and and team Nottingham Spirky wire making it happen. So go out. Look for Mr. John Nottingham's interview. This is the EY side. This interview coming up is the EY side. Jerry go t is the gentleman. And he's every bit as passionate about solving problems delivering solutions. Me personally geeking out on this stuff. We had a great conversation. So anyway, again, not in Habsburg II, why? Cleveland, Ohio. I mean, at least go out to their website. I'm telling you, you'll be dazzled by it. So thank you very much enjoy the interview.

01:24

In a hurry because the drinks are coming on

01:27

the scene. He just walked on the intro that Jerry did this guy. We're not backing it up. That's Jerry Enzi, you can tell it's gonna be a great conversation. So I just walked on my gun.

01:37

industry focused trends while highlight men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's

01:46

Alright, welcome to industrial talk. Yes, Jerry's with us. He is going to be chirping a lot about what's happening here at this incredible Nottingham Spirk location. But you remember, this is the number one industrial related podcast in the universe that celebrates industry professionals such as yourself, you're bold, you're brave, you dare greatly innovate like nobody's business. You're solving problems. You're changing lives, and you're changing the world. That's why this platform industrial talk is for you. That's right, Jerry. Sky. Cracking Are you born out now?

02:20

I'm ready. I'm ready. I feel like I'm going to a football game. I can't wait. Let's do it.

02:24

That's what, that's what industry is all about. We've got to make sure that we bring the energy because you guys are really doing a lot of great stuff out there, man. I'm telling

02:32

you. Absolutely. We are. Thanks for being here. By the way.

02:35

Are you kidding? I mean, I couldn't. I didn't sleep. Well. Last night. I was gonna I was gonna lie and say I was here last night, which I was and was able to tootle around which is great. I didn't. I didn't. My expectation was well, it was an expectation. But it's your past in a bit. Like, like, way above if you're out on video. I'm going above the camera right there.

02:58

Wow. Thank you for that. That's awesome. It is it's pretty cool. Come on you blow people's necks. Just blow this blow their socks. So

03:05

when they come through the door, man, there's like, I know that. I know that. I know. Are you kidding me? That too? Oh my gosh. Alright. Enough of that. Yeah. Give us a background. Yeah. Give us a background. who you are.

03:17

Well, listen, I couldn't, couldn't be more excited about being here. I'm Jerry goatee. I work at EY. So the love of my life. This place is also a labor of love. By the way, the white Nottingham Spirk innovation hub. been with the firm for 31 years. I've done a lot of exciting things. But nothing more impactful and rewarding than this place. I mean, this place is about helping companies grow. I know you're trying to get a question. I mean, oh,

03:39

no, no, I'm breathing. Yeah, I'm breathing. That's I'm, I'm I'm geeking out on this conversation. I'm just breathing out. Don't mind me.

03:48

Yeah. Okay, Scott, just jump in anytime you like. You know, so what, what's unique about this place, you know, there's a whole bunch of place you can go to and industrials and manufacturing go to and, and, you know, have see client experience centers see innovation hubs, see innovation centers, all kinds of names, right. But what's unique about this place, and you can be inspired by the way you can be inspired, there's all kinds of cool places, all kinds of toys, I call them candy stores, right? All these whiz bang technologies. We have we have that. Okay. And we want people to see that.

04:22

However, you have a lot of, we have a lot of

04:25

a lot of, you know, what's really unique about this place. If I go back to real life client experiences we've had is we have that but then we can actually take a real client issue. And we can then go as I like to say, we go down the basement actually make make stuff we can actually make physical stuff and make digital stuff. That's what's really unique about this, right? It's one thing to go be inspired and have to go back to your real world and say, Oh, great, but I don't have that. And I have this I use this technology. None of that works. It's another to come here and say, Oh, wow, they have all these digital applications. And that's actually on SAP. We have SAP here Wow, that's on PTC, we have PTC. And oh, by the way, we have a hodgepodge of technologies here just like all of our clients. And downstairs, we kind of have a brownfield and upstairs here we're kind of talking about new and a Greenfield. So we have all those different different, you know,

05:17

when When, when, when we arrived, the rotunda, it's, it's, it's big it is, and it does take your breath away. So you're saying, Okay, what is this place out? So there's the rotunda, you go, wow, it is different. And then you take the journey down, and then you just keep on going down. And and what it's like 60 60,000 square feet. 66,000 square 66,000 Square feet. Wow. Yes. Of just innovation of just

05:46

Yeah, real. Real. Yeah. Real meat, authentic. I call it authentic innovation, because you can actually see real outcomes like wow, this actually got innovated, put quotes around it here. And here's the real product, they got created a real digital app they got created. And here's the 18 month journey that got us there. Yeah. That's why everybody loves people love the stories, the physical space is great. But then the real life stories, the outcomes and how we got there, that's what people want to know.

06:11

See. And what's interesting, this is what, what I realized here, and I've had a number of conversation is it's not a slam on anybody. Please, please, please, please don't come texting me or whatever. It is the fact that it Israel, you see tangible results. You see, the solutions. You see, it's right here right now. It's not vaporware. It's not interesting thinking, right? It's it's real. Exactly. And the process is solid of how you get it from that idea, all the way through to the market. And then do it again.

06:48

Exactly over and over and over again for and I'm sure Mr. Nottingham bragged a bit about 95%. I always do it over under you know how many times he typically says it over understand normally how many times he said it.

07:01

But again, another way to bring

07:04

that helicopter in it probably so it's for you. Right? Probably. So you're that big

07:07

of a deal. Going to get Yeah, yeah. No, he he said 95. Yeah. And then he also said, the 5% is what? What does he say with about the 5%? Well,

07:18

5% is what typically, that's that's what company success rate typically is for r&d, right? Billions n and if 5% successful, the other 95 is not

07:26

but the success of what now, you know, Nottingham's work, and why what is being delivered here is that you take it from cradle to grave. Exactly. And that is that's the secret sauce. It is the secret sauce. Because there's a lot of challenges. It's one thing to say, Hey, I got a mic. It's great mic, fine. But how do you do it? How do you make it? How do you how do you scale it? What do you get? How do you get it out to the market? Right? How do you source it? All of that stuff is impressive. It is very impressive. Why is it important for you? And why to be here?

07:59

What's the future? Right, this is we're looking forward. And that's what's cool about this place. You know, a lot of folks, you know, obviously for a long time, 100 years plus Ey has been phenomenal at doing audit doing tax work. You know, doing diligence work, financial work, we continue to love that business and bring a lot of value create a lot of value for clients. This place is about looking more forward, right. It's about what's your next frontier of growth? What's our next frontier of growth? How are we going to help companies to you know, take that next? You know, take take, take the next hill right, the next? What's their next big agenda, if you will. And that's why we're so excited about this place is, as I shared with you earlier, I think we're off off, off camera Off mic, if you will, is chatting we just chit chatting so why sir? Where were we so excited about it? Trains dollars being spent every year? Lot of it some depend on what you read? Yeah, 80 to 90% of it actually isn't creating the result that people are expecting. So what it is at me look at, I can even share with data sources there. It's a huge number. So something's not working right now. There's some additional insight needs to be brought to the table new way of doing new way of thinking. And that's what this place allows you to do create a chi i like to call it concept to market, right? You know, from a great idea all the way through to designing it all the way to engineering to prototyping, but but again, now we're adding to it is this connectivity element, right? And data, you know, what's the importance of data as it relates to a new concept and a new product and a new, you name it piece of equipment, you know, what role should data play? And then once I have that data, I can't tell you how many clients have said, Hey, we're all in on connectivity. We've spent a bunch of money, we've added greater connectivity or products. We know what we can't charge for it. We're not making any we're not we're not actually getting any value. We've added that element of connectivity, but we haven't adapted our business model yet. to actually benefit from it, many organizations are struggling with as well. So you can come here, you also can take that business model, you know, challenge on as well, there's so many different things that you can do across the spectrum.

10:12

And we spoke about this offline. There, there is a need for companies to be engaged. That's one to, to my challenge is to find that trusted resource to say, I have all this data, I got a data I'm collecting data, Leila data, it's a tsunami of data. Yeah. But I have no idea how that data is going to bring me value to make my business better. And my bottom line, right. But you could theoretically, theoretically, you could come here physically, and have a conversation and say, this is the data. Yeah, I got this manufacturer amount, blah, blah. But whatever the story is, yes. And be able to have that conversation with you.

10:48

Yeah, more than a conversation, we can actually show you some live use cases on how we sort of solved it. For other companies. And similar with similar situations, right? It's really, you know, show me something, right. I mean, I got lots of folks that tell me and talk to me and tell me why data is great, and what they can do for me. But here you can actually come, we can likely pull up three or four very specific use cases are on point and say, here's the here's the journey that we took this client on. Here's, here's here were the pain points. Here's the problems we're trying to solve. And here's the outcome. And here's how we got there's the process that we used. That's what's different.

11:22

It's real. It's real. And I do like that. Now, let's talk a little bit about COVID. Right? I believe me personally, I could be completely wrong, and I'd feel comfortable being wrong. Anyway, pre COVID. We were bringing our became maybe our C game. We talked a lot about digital transformation. We said yeah, that seems like it's great. COVID hits. It's a slap upside the head, no doubt about it. I believe that COVID has created a more collaborative environment because people are searching for solutions. Yeah, we got the bad stuff. But I'm not talking about that. But I think the good stuff is like, I got to come to a Jerry and say, Jerry, I need help. Yes. And I have to have this conversation. I'm not sitting here with my, you know, cards close to my vest. And I'm not, no, I'm willing to collaborate. I'm willing to venture into the innovation space. So that's what I think.

12:19

Oh, absolutely. We're seeing it over and over again. Because if you're not doing it, your competitor is right. Yeah. I mean, yeah, you know, I would say a lot of progress, you know, has been made, and had to be made. I mean, you think about you think it's something right now we're on video, but, you know, a lot of times where zoom, we're on teams. Yeah, I mean, I think about just simple stuff, like pre COVID. Very few of our calls, global calls that we had as a team, or our meetings with our clients would have been video. Now all of a sudden, they're all video. And oh, by the way, when you decide you're going to do a phone call, and you don't get on video, everyone's like, where's Jerry? Why is it Jerry on video? It's think about, like how quickly it happened. Right? Right. And like when you want to, you know, get your, you know, whatever it might be your burrito in the evening, you know, now you go on the app, and you order that burrito, you don't think twice about, I'm going to go pick it up, they're going to deliver and I'm going to walk into the restaurant, it's all gonna be, you know, me touches. Well, the same thing for manufacturers, right? I mean, now, if you think back, you know, when this whole thing got started, people were scared to death of having third parties into their operations onto the shop floor. That's true. Right. And so what had to happen? Well, we had to start thinking about remote, you know, doing in servicing? And you're in the maintenance, right? Yeah, how do we actually start to do remote maintenance, right. And one way to do that is through digital connect, and getting getting more connected, right?

13:43

Edge cloud, you got IoT, whatever it might be. It's, it's transformative. And what I see and what's interesting in when we talk about maintenance space, is that we get to the point where the data, I'm collecting data, the data is it has knowledge in it right? And I'm gonna, I'm gonna analyze that data through whatever parameters or whatever AI, whatever that tool is, and then be able to say, hey, there's a trend that's taking place on that asset, it's remote, bring this, that and the other thing just because, well, that's what you need to bring, because that's what the failure mode say, Go on out there. And it's so efficient. And so your, your asset uptime, through data analytics is is improved, because that thing's not going to fail. Because it's notifying you, you get out there and maintain it. Boom, backup. Amen. Amen. And that's it. That's across the board with manufacturing in general. Absolutely. greater capacity and so on and so forth. Yeah, absolutely. Where do you see it going? Where do I see it go? Where do you see it going? greater adoption. What what I mean, it's still there's a lot of people thinking that it's it's it's more buzzword ish. Yeah. Hey, digital twin. Hey, cloud. Hey, clouds, a little bit more able to sort of like yeah, I say pictures to the cloud. They get that I got that right. But it edge IoT data analytics AI may Where do you see all of that going? Is it going to be real?

15:06

Absolutely. I'll just tell you we've had, you know, at this point, we probably had 25 to 30 companies. And granted, we just launched, you know, two and a half weeks ago, but we did a lot of pre launch activity. Right. And I can talk about it. Oh, great, wonderful.

15:22

He doesn't go ahead but you go right ahead and ride his coattails because Yeah, well, hotel

15:26

is a good is a good hotel. And I'll tell you that, that every, every company that came in here was was was talking about disrupt disruption. Okay, now we're gonna get the digital. Yeah, yeah. But it all it all sort of starts with disruption. Right. So I can't tell you and since we're talking about industrials, and manufacturers, which I love, at least half of them said, hey, my product portfolio hasn't changed in 50 years. Many of them said, for the most part, we make this this product, it hasn't changed in 40 or 50 years. But oh my now I look at electrification and the impact it's going to have, depending upon what you know, where you are in the supply chain, right, many of the big industrials are tied to you know, combustion engines, some form or fashion, right? When you look at ESG, and you look at sustainability, you look at their products, they're thinking, Oh, my, you know, this is real, this is going to happen, we're gonna have to rethink impact we're having on the environment. It's not just a, you know, a lot of you know bantering, it's it's happening and products are changing. And regulations are changing, right? Yeah, there's like one thing after another, almost every industry has something incredibly disruptive, that is right in front of them. And because of that, they're saying, Okay, we have to think differently. And I love the saying of it's, it's more about why not versus why. So it's, it's, you know, why can't we go do that? Why shouldn't we go do that, as opposed to for the last 40 years, it's like, hold on a second, we got a good thing going, why we need to change this. So

16:58

that that that speaks to the culture you're absolutely spot on. And there has to be that shift in culture that shift in thinking yes, to be able to begin to embrace this, whatever this is.

17:09

Exactly. Exactly, exactly. And then if, you know, I'm sure Mr. Nottingham talked about the customer, right? So you know, who is the customer, it's a customer, it's a consumer, it's, you know, it's a it's a distributor, it's a wholesaler, it's, you know, especially in this b2b world, all of that is in major disruptive situation right now, right? Everyone's trying to they're trying to get closer to customers? And how are they going to get closer to customers or getting closer customers by having their products be more connected? Yeah, right. And in spot and, and, and once you have that, if you think about that's worked with the membrane, that's where it starts, now of a sudden, you understand the products got to be smarter, they got to be more connected, they're going to be providing more insights. Now, all of a sudden, I got, I got more informed more intelligence, as you said earlier, and then that's going to be that's going to drive smarter supply chains, right, I can see social media, you know, someone big, and a movie star, or someone is touting some particular product, and I haven't I have I have, I'm in the supply chain of that product. You know, in today's world, what happens? The product goes nuts, everything sells off the shelf. And a month later, you know, everybody becomes

18:15

a supply chain expert, because they can't get that dog gone. Toilet paper?

18:20

Like, where's it gone?

18:24

Now, if you have the ability to see, okay, hold on a second, we're actually, you know, monitoring what's happening, all these all these different, you know, sources, not just the equipment, yes. But social media. Yeah, everything else. Now, all of a sudden, I know something's coming, I can get ahead of it. And I can start producing it ahead of time. And I can take full advantage of that opportunity. So you know, that insights from products, obviously going to drive a much more improved operation, and our ecosystem of partners. That's another that's a whole nother, as we get into all the way down to the shop floor, right? And making sure that I'm utilizing that capacity in the best way possible. So is it going to happen absolutely is going to happen. It's going to happen faster than we could ever imagine. So with

19:05

that said, how do you how do you consult or work with a client that is seeing this out there? Yes. You just rattled off? Oh, just the world is changing. We like it or not. Where do I start? Yeah. Well, that's quite like, what's my first step? What? Can I incrementally go through this process? Like, it's like there's a low hanging fruit?

19:27

Yeah, absolutely. You can. I mean, there's, you know, the first thing you need to do. We have, we call it the digital transformation playbook. And it's okay. And it starts with, you know, assessing sort of what what your current maturity is, seeing where you have gaps, and understanding, you know, where might we plug in some of these digital capabilities to close some of these gaps that we have today. It's almost like you and I think we were off. We were offline or today I said, many organizations will say, digitize and solved anything for me. Right. Okay. And then as soon as you say, Okay, well give me what is the biggest thing that needs us off? And they'll describe something to me. And I'm like, okay, great. That's here's the digital application that would solve that. All of a sudden, they're thinking about digital a whole new way. Okay. Now, again, there's some foundational elements you need to have, yeah, Dane, that no doubt about it. But I think the best place to start is, what are the biggest problems that you have today? And are there digital capabilities that we could leverage today to solve those those bigger biggest issues you have? And then from there, that becomes a platform toward a broader transformation?

20:41

Yeah, and I don't know how you can. I mean, we talk specifically many people talk about the resource challenges. Right, and and how do I get people? Yes, in my organization, to do what I need to do. And that is, from my perspective, there is a need to be able to market and recognize that digital transformation. What we see here in action, yes. is really a wonderful career. A Absolutely. And and it's not just your dirty jobs, whatever it is, it is a spectacular career. You're and I I think that that has to also be a part of that. Absolutely. It's hand in hand. It's,

21:23

yeah, there's a talent agenda. There's also a leadership agenda, too, right? That goes along with it. Yes, yes. So So everyone's quick to say, hey, there's not enough talent. But

21:32

you bring up another point that has to be addressed.

21:36

I always say there's this huge gulf between the 38th floor and the shop floor. There's a lot more sort of capabilities. Many companies actually invested in the shop floor and a lot of these technologies we're talking about, but this translation to how does it show up in the p&l? Or how's it going to show up in my finished? Yeah, that hasn't met that hasn't hasn't happened yet. Jerry, how

21:56

do they get ahold of you?

21:58

They call me. They can call me.

22:00

Are you how are you? You call this home? Most of

22:03

the time, I'm here. I'm here. Seven days a week.

22:08

Wow, you are committed. You are a digital committed guy. Man, I'm telling you. This is exciting. Yes. I wish I was you wish I had your hair, which I don't have hair. Everybody knows I have no cap on. I do it because well, it's a personal issue. Anyway, you were absolutely wonderful. Thank you very much for being on industrial talk listeners. We're going to wrap it up on the other side, we're going to be able to provide all the contact information for Jerry as well as Nottingham Spirk as well as anything else you got. You got to make this this has got to be a priority. Put this on your bucket list. When you come to Cleveland. Visit this incredible site. The return to itself is just spiritual. It really is a pipe organ. It's like you walk in rotunda, pipe organ. What is that all about? Alright, thank you very much sharing my job. Thank you very much.

23:01

Thank you for having me. All right. Stay

23:02

tuned. We'll wrap it up on the other side.

23:05

You're listening to the industrial talk Podcast Network.

23:13

What did I say? Were you gonna I mean, wasn't that a great interview? And what I like about it if we go to Nottingham, Spirky wide, and and not many places, you could say Rotunda. I mean, it is. It is it's a rotunda. And it is impressive. But the reality is, is that they bring things to market, right? They they bring it from beginning to end. And it is inspiring to see them right in the middle of solving problems and making things happen. That's why industry is so exciting. That's why you know books like the future faster than you think. They're right in the middle of it. I'm just gonna reach out to Jerry. And that's g o o t E. Go T is his last name. Reach out find out more. And he's got a major stack card out there. Thank you very much for joining industrial talk people. Be brave, daring greatly. And hang out with people like Jerry. They're bold, brave Derek Redmond Nottingham spurt, and you're going to change the world. Thank you again. We're going to have another great interview shortly. So stay tuned.

The post Jerry Gootee with EY appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Ricky Watts, Industrial Solutions Director at Intel Corporation about “Utility 2.0 and Modernizing Utilities Supply and Demand through Digital Transformation”. Get the answers to your “Utility 2.0” questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Ricky and the wonderful team at Intel Corporation on solution to modernizing the Utility Industry by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICKY WATTS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/wattsricky/

Company LinkedIn: https://www.linkedin.com/company/intel-corporation/

Company Website: https://www.intel.com/content/www/us/en/homepage.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

utility, systems, innovate, companies, intel, ricky, modernize, industrial, substation, talk, renewables, people, platform, world, innovation, power, conversation, run, moving, infrastructure

SPEAKERS

Scott MacKenzie, Ricky Watts with Intel Corporation

Scott MacKenzie 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast. Another show that is dedicated to industry heroes. That's right, you if we're out there on the old video, I'm pointing right at you. You're an industry hero because you are bold, you're brave. You dare greatly. you innovate. You're changing lives. You're changing the world, and you're solving problems. Did I leave anything else out? No, I don't think so. We are all as an industry bound together. And we have these ties. Everybody is interlinked. That's why we must educate, collaborate. And definitely, you're an innovation. So keep innovating out there because we depend on you. hotseat industrial talk hotseat. His name is Ricky watts. And he is the industrial solutions director with a small little company called Intel. You might have heard of them. But anyway, let's get cracking. We're gonna be talking about utility to Dotto.

Scott MacKenzie 01:19

Yeah, again,

Scott MacKenzie 01:21

another utility conversation. Alo, I mean, you gotta admit, I love geeking out about this whole utility stuff, but it's really becoming a, an interesting challenge to be able to manage supply, manage demand, and innovative people.

Scott MacKenzie 01:39

And innovative companies that constantly say this is better, better, not just for before the demand side, but better for the supply side. It is a brave new world. And this is a great conversation once again, and we're going to be talking about a number of things. Ricky's, Ricky's got some passion, big time, you're going to enjoy this conversation in a big, big way. Before we get in to that conversation. I want to just remind you, that industrial talk.com is a platform where you can educate where you can collaborate, where you can definitely work with the individuals to innovate, because we're innovation is and if you don't think that we're not bound together, that we don't have ties in industry, all industries, if you're talking about utilities, yes, it has ties to manufacturing, if you're talking about manufacturing, yes, it has ties to reliability and supply chain, and and how does that whole beautiful

Scott MacKenzie 02:44

You know, network work, it requires that you educate because

Scott MacKenzie 02:49

everybody is just learning so much. And there's a lot of innovation going on out there that you just have to keep current. And that's what industrial talk is all about. Just go there. And if you see anybody you want to reach out to do so, because they're putting themselves out there. They're looking at this world. They're very excited about what is happening and what's changing in it. Alright, let's get with Ricky watts. Again, Intel is the company Ricky watts is the individual hotseat. His card is really pretty cool out there on on LinkedIn. And

Scott MacKenzie 03:24

it's, it's funny to hear just just like we

Scott MacKenzie 03:30

had a conversation with Dean with Hitachi. There's just this level of excitement that exists with this innovation and I know that Intel, Ricky, his team, and everybody there they're looking at ways of being able to do that, that bring the innovation to make you know consumer our lives. If I'm a business our lives better if I'm just a consumer, I flipped the switch our lives better. They they are looking at the world through the lens of innovation. And I love it. That it's it's a geek fast. Don't get me wrong as a former journeyman transmission lineman, I love utilities. I love what I do. I love the people within industry just it. It just keeps on getting better. All right, enjoy this conversation with Ricky watts. Ricky Welcome to the industrial talk podcast absolute honor that you found time and you're you're a hard man to get ahold of you are running and gunning there at Intel. How are you doing? I'm doing well my friend and yourself. Wait, thank you for asking. I'm doing well because I get to talk to you. And we get to talk about utility to Dotto we get to do and I and I'm gonna geek out on this one I am I'm gonna geek out. Listeners we've been having a just a dandy conversation prior to this particular recording. And he brings the passion. There's no doubt about it. You're gonna find out that Ricky brings the passion. All right before we get into the utility to dot o Ricky give us a little background little 411 I'm looking at your

Ricky Watts 05:00

We didn't stack card. It's impressive. Give us a little background. Okay, so yeah, so Ricky watts, you can tell by my accent, I come from this little island, outside of Europe, they're all called the UK. But, but I'm living over here in the US now working with Intel looking after the industrial solutions, what we call segment market and to look after the markets within industrial, including utilities. So and let me tell you about ourselves. So I spent 28 years on the road, I've lived in China, I've lived in India, I've lived in Europe, I've lived in six or seven places in the US, Russia, Nigeria, Middle East, you name it, I've been there. So I came out of the telco world Originally, I was trained as a radio engineer, satellite broadcasting, moved into the software world, I've done many, many roles was in South Africa for five years, you know, working on modernizing their comms infrastructure. But nowadays, I'm really focused on what we call, you know, these industrial segments in the utilities market. And

Ricky Watts 06:03

what I'm trying to look at is from an Intel perspective, there's a lot of technology that we talked about, that's coming in your around this utility to dot zero, yeah, how an Intel and how can we bring these technologies together, that really innovate, drive to the next level in terms of what we can do here? You know, the the reuse of renewables in the manufacturing? How do we use power? How do we generate power? How do we understand the use of that power, all of those system level activities, bringing all of that together, and that's really one of the passions that I got is bringing all those pieces of my background together to drop down

Scott MacKenzie 06:44

in the utility space as a whole, on very reluctant to change, because they have a system that is pretty stable. And very, we take it for granted here in the United States and others where we didn't we flipped that light switch on it is on what is driving the necessity for utilities to innovate and change?

Ricky Watts 07:06

Well, I think it comes from a few areas.

Ricky Watts 07:10

You know, there's if you look at it from the fact that the utilities are looking at how they use in power and how they're generating power, okay, so those are the two things the usage and the generation side of it. So look at the generation side of it, we know that we're getting a lot more things on the renewable side company, wind, solar, these renewable things that are coming in micro grid technology, solar powers on people's roofs, with, there's a lot more places that we're generating power than we did before, when it was generated at the central plant, you know, if it was nuclear, or coal or gas or whatever. Now we got power being generated everywhere. So they got to be how do they do that? How do they bring these things together? That's a challenge for them. You know, how do you distribute that power? That's a real big challenge for them as well, then, of course, we've got the impact of governments, whether it's the US government, whereas the EU government doesn't matter. governments around the world are saying, hey, one of the things we got to look at is this idea of climate change, you know, you hear it all the time, you know, and how are we affecting the planet and through the use of our power, so there's regulation that's coming, that's driving change as well, the regulations coming down. So we've got renewables coming in, which the the utility companies want to tap into, they want to do it intelligently. They've got government regulation coming, and then I'll go down to what is his brass knuckles? Can I reduce my cost, and you know, how important that is to utilities, you know, they're regulated, the way that they charge is very much driven by you know, regulation. So they got to look at how they can reduce a car. So these three or four things that are going on is saying, hey,

Ricky Watts 08:51

what I'm doing today, can it be done differently? Can it be done more cost effectively? Can it allow more flexibility? And can it reduce, you know, the use of carbons, okay, so reduce

Ricky Watts 09:05

carbon usage in the way that I use and consume power? So that's the technology that I think we've been working on an Intel is looking at those things, how can we do that, and that's what you call that utility. 2.0. So and that's really about modernizing, whatever call the utility infrastructure, and where I focus on where we've been focused on a team is much more on what we will call the operational side, the control system side, you know, you talked about the idea that the socket, you know, plugging in power comes out the systems that are doing that have been there and designed over many, many years. You know, I mean, it's a very reliable and robust infrastructure. Yeah. If you're gonna modernize that you better be sure you know what you're doing when you do.

Scott MacKenzie 09:50

So listeners what I hear and I think that this is an interesting conversation from for, from the perspective of industry to dot O. Utilities as a whole have to really run

Scott MacKenzie 10:00

With multiple generation options, you know, they're just like these micro grids that exist out there. And that that reality, unfortunately, or fortunately, or whatever you want to call it is not going away, and it's going to be bigger. That's one, two, there's a lot of pressure from a regulatory perspective, governments, what are we doing? How do we manage climate, all that good stuff is also impacting that utility. And of course, utilities are not that I'm telling you, I'll be the first to admit, I don't want my power to go up. And therefore the utilities are obligated to make sure that that pop power is down. And then

Scott MacKenzie 10:38

how do you take that, that soup of dynamics and be able to control it in such a way that delivers power to my house? Me because it's already and others and manufacturing in a stable way? Did I sort of summarize that up? You did you did you know that. So you can use it on a bumper sticker, it's, it's a bit lengthy, but you can use?

Ricky Watts 11:02

Yeah, it's like what I'm coming to you when I'm moving,

Scott MacKenzie 11:06

you're gonna run into something because it's too long.

Ricky Watts 11:09

But, but your point is very valid. So let's try and break this down. So you know, the most difficult task really is that those systems that you talked about, that are out there today that have, you know, involved in the distribution of power, so we've been looking at the substation market, you know, substations are absolutely critical in the distribution power, you know, they're very complicated, they've got a lot of legacy systems in them, they've got a lot of operation systems, what we're working on inside Intel is, we want to modernize that infrastructure. And we want to modernize it on a modern compute platform, you can take these things, these applications that are running in this environment, the manual part stays the manual part, but the systems that operate and run it and look after those that are what we will call the legacy appliance, they sit on an old piece of equipment, we can now modernize that and put it into a modern type of computer architecture. Now, it takes time to do that, you've got to make sure it's safe, you've got to make sure it's secure, you've got to make sure you're complies to the standards, you know, and ultimately, the most most important thing is any new technology should never result in you making things worse than they were before. It must improve, okay?

Scott MacKenzie 12:27

You want to shut initiative down, make it worse. And I guarantee you people just, yeah, they're coming after you.

Ricky Watts 12:34

So you start there. So we've been building that we've been working with utility companies on this modern computing infrastructure, taking those legacy systems, moving them on to a modern compute infrastructure.

Ricky Watts 12:48

But you talk about utility 2.0, why is that important? If you do not get those systems modernize, you will never truly be able to get to the next level. Because you cannot bring in new technologies such as AI, you can't bring in new technologies that are going to be connectivity, you're not going to be able to upgrade and add in new services, you're not going to be able to innovate, but the level that you want on the usage, you talked about the usage, you know, if I'm going to look at usage, how I'm intelligent, the using power, where the word intelligently comes in, well, what does that mean? I need to look at data, I need to analyze how I'm using something. Am I using it efficiently? Are my systems using it at the right time? Can I match the usage of my power, maybe to one, I've got a renewable this generate the sun shining really well today? Therefore, I'm generating maybe more electricity from renewables, could I map that to somehow at the factory and that the guy can up his production or that time, whenever it sounds kinda like Star Trek II, but that's a reality, what's what intelligence is, and you need a platform that can host those systems allow renewables to be very flexible in terms of the way that they come in, and then map that to the usage on the other side. And that's kind of what I will call that common platform at the substation that allows to connect the control systems with what we're going to call the evolution of these intelligent systems on the usage side as well. So you know, when you talk about utility to Rado, number one thing, let's start looking at modernization. As we modernize, can we database it, keep it running, keep it safe, keep it secure, hey, I can lower the cost as well. By the way, this is a lot cheaper, these 26 boxes that you are paying for, we can now put them on one box. Cheaper, smaller, less power. Now we've got that then we can start to sort of do some of the other things. So again, we're on a journey. absolutely the same doesn't. As you say, I didn't switch off the lights on a Friday night and Monday morning. The world has changed. It's not like that. But we definitely didn't reboot it. Yeah, we're done.

Ricky Watts 15:00

Quick finish.

Scott MacKenzie 15:03

No, you didn't thank God, you didn't reboot it. Java's coming out your socket that you know.

Scott MacKenzie 15:10

Right.

Scott MacKenzie 15:11

What is interesting from A to point out is that you bring up a good point about the necessity to truly modernize the realities in the marketplace, specifically within the utility area is that these these generation sources are not going away the necessity to be able to manage that demand side. And it is really a data driven solution. Can I incremental eyes it?

Ricky Watts 15:41

My approach, it's like, take a substation over here. It's a, it's a substation, and then and then approach it from your perspective. Yeah, I actually think I mean, there's two ways to do that, you know, again, I'm not saying you just throw everything away. I mean, you know, the stuff out there that works, you know, so what you do is you look at your infrastructure, and you start modernizing it incrementally bringing new things. So I always say, you know, again, let's, firstly, you've got to go for a lot of testing and proving and make sure as I say, you comply. Then you look at your substations, you say, okay, so where can I start on this journey? How do I do this? Okay, so you can bring in a substation, so yeah, this concept, and you've probably heard of it for Brownfield Greenfield. Yeah, yeah, I'm not saying that you have to rip and replace everything in one go, like, oh, let's take the whole grid and shut it down. And then, you know, hey, give us a year, we'll turn the grid on next year, we will be good to go. Okay. That's not it's gonna be incremental. So you're bringing in we we work with the utilities, we install the platform, we start with the simple stuff, first, less intrusive stuff, you know, that's in the in the substation, maybe some of the lesser critical things, we don't want to get protection relays yet, maybe just some of the distribution stuff, we start bringing that in. And then what you do is you eventually you start a migration path of the services bit by bit in the backend, what you want to do is make sure that your control systems environment,

Ricky Watts 17:07

are all systems green, is everything working, okay? I need it to be easy and consumable. So the system technology that's at the backend, that says, hey, you know, I can now see a new computer screen with new things that are going on, I can compare that with my legacy, we need that fusion of what I would call, hey, those are old systems and those new systems so and you'll start moving them across one by one. So yeah, incrementally, we'll look at the systems and the technology in the substation, move it slowly across. And eventually, you'll get to, you know, sometime in the future, you know, a platform that really, I suppose this replaced all of those legacy assets, you know, from a compute environment, all the compute control stuff that we're looking at, there'll be system level control that goes not just back to control systems, but, you know, technology to interface to that as well, you know, not just for the utility company, but for the people that are using the power as well. So you know, that management aspect that we talked about, that orchestration system needs to come both ways. I, as a user, need to understand what I'm doing. So I want to have some, I want to have some understanding of what's going on

Ricky Watts 18:16

a company like pg&e, Florida light and power, he patrols these companies. Yeah, they want to manage and understand their grid as well, from a generation perspective, am I doing the right things? Am I doing it safe? So you're going to see control in a way, go to directions, it's going to go to the end user, and it's also going to go maintain is, you know, with the the generator as well, you know, the utility company that's doing it, because I think that's important. If you truly want to innovate. Me, and you, as users have got to understand what we're doing our impact where it's coming from? I mean, wouldn't you like to know, when you're doing something today? What's the power coming from? Is it coming from renewables? Is it coming from nuclear? Is it coming from coal, you know, because now, you know, we say to ourselves, well, I didn't get the socket result? Well, you know, the kind of nice to know that, well, if I did it, the things I want to do, I don't know, as a user simple stuff. If I switch the washing machine on in the afternoon, I use renewable power. So my impact on the environments produced, if I do it in the middle of the night, simple example, I'm going to use power that's being generated from gas. So my carbon footprint goes up. So I think I know it, I think I sort of, I guess I'm geeky or whatever. But I like the idea that if I think of the younger generation now that are very aware of these things, giving them that information, allowing them to innovate with those systems as well. So again, incremental change, very safe, very secure, modernisation of the systems in a very, you know, controlled way. Once you get that and you start to accelerate and you'll see that accelerate

Ricky Watts 20:00

As we seen the need for, you know, new systems coming in, you'll be able to innovate new services. I mean, there was a fascinating thing. I believe in the telco world, they used to take about 18 months for a new service to come in. Okay. We know I just got to step in and seems like everything takes 18 months.

Ricky Watts 20:20

You know, every project that you know, you've been on it, ah, it's about 18 months to deployment. It's like, Yeah, but it is funny. It used to be two months, but it used to be about 18 months for service to be generated a new service in the telco world prior to the modernization of the infrastructure. Wow. Now they can bring in new services, my understanding is in the 15 to 30 minutes. Think about that. I've got a new idea. I want a new service. And, okay. In the telco world, you could argue, well, I've got a new app or something that doesn't matter. In the if you think about the utility isn't utility to Dotto. I don't know what those services and those applications are. But if I want to change something, I want to do something. If if an idea takes 18 months to implement, again, that's an awful long time for impact. So this technology transformation is going to allow many different things to happen. Again, I'm going to be often the if you know it, but you're absolutely right, you're talking about speed to realization, right, you're compressing that time, which is just super important. And it sounds like you're saying I'm going to remove the roadblocks. I'm going to remove the friction, and I'm going to make it as easy as possible. So nobody has an excuse. Yeah, exactly. That's, that's what I that's the journey I think we're on Yeah, I think we start off with the basics, safe, secure, reliable, high performance, we modernize the compute platforms to do that we reduce the cost of doing that for the utility companies. If we reduce that cost, that gives them more opportunity to innovate. I mean, we always know, if I'm saving money, I'm more likely to continue to do something, you know, bottom line. Absolutely. That's, that's important. I agree with you on that. So if you're looking at that transformation, and you know what it's like, there's a trust factor in any new system, especially who you tell it is, you know, the engineers and the people that run those systems, they've been doing it for a long time. They know what works, they know what doesn't work, you know, so when they see innovation, they're going to be very cautious. But when we reached a tipping point, where the trust levels of that innovation have passed, the point of this stuff works, it's, it meets absolutely all the requirements, it meets the safety standards, it meets the security standards, once they get that level of trust, and you start to see it, I think what you're gonna see is you're gonna see that rat curve, that that evolution go really, really quickly. And I think we're probably a little way away from it now in terms of that curve moving up, but we're a lot closer than we were two or three years ago, and you and others within Intel, and what you're trying to do requires an education, you're looking at an industry that has been very successful at delivering quality power for a long time. Yeah. And, and there is that need to educate. And I think you guys are doing a good job at that. And this conversation is always necessary, and it just takes time for people to consume it. Let me ask you this. Is This Really? I mean, come on, let's be truthful here. Is this pie in the sky? Or is this doable stuff? It's doable stuff. It really is doable stuff. I mean, you know, I've been working at this for a long time with my team. I've been working, you know, looking at many systems, the interaction, the systems, Ai, you know, modernisation of grid infrastructure is really doable. It works. It does what it says it does on the tin, you know, so we're proving it, we're making sure to do your point about training and educating and gaining that trust. You know, we're not doing this without going through a lot of work with the utilities companies to make sure that they are absolutely.

Ricy Watts 24:12

On top of this, they understand it, they agree with you, it meets the requirements, all the stuff that they need to know like, imagine that you're not just operating in a vacuum, you're not just sitting there going, Hey, we're around this water cooler and and we're we're drinking our own Kool Aid. No, you're incorporated and you're bringing in from a collaborative perspective, the professionals that are out there in the utility market, correct? Yeah, yeah. be working with the utility complex. We're working with the supplier community as well. One of the things that Intel does really well is obviously we built this thing called a chip. You know, we would never use that what what up guys do

Ricky Watts 24:49

you know?

Ricky Watts 24:52

You know, what we do is and you know Intel does really really well, is that what they do is they build from that up with state

Ricky Watts 25:00

Say, Hey is a compute platform. And they work with the ecosystem so and a utility would be an end user, but they're system integrators that need to be involved companies like black and Veatch and people like that. Yeah, there are suppliers like ABB and Siemens and Schneider's, we need to work with those guys as well. So it's not just about Intel. And what we're doing, it's about this entire community, evolving atashi, these companies like that they're innovating. So they're innovating

Ricky Watts 25:30

at the same pace that we're innovating. So by working together with them, so not only working with the utilities company to show the architectures that can work showing the compute platforms that can work, working with companies, Dell, we provide platforms, companies like VMware, that provide software platforms that are optimized on Intel, to run their workloads. ABB Siemens, system integrators supply companies, we need to work with the entire value chain on this transformation as well. It's not just about Intel, it's not just about the utility. It's about everybody in that value chain, you know, and that is critical to us. And again, so we work with our partners, we innovate, we show what can be done, we keep innovating, we look at their performance metrics, we work with those companies. And ultimately, what we do is we build a system of partners, an ecosystem that deliver to what the utility is going to need, because the utility is going to go back into its supplier and say, Okay, I love what you're doing. Where do I get it from? I want it. What am I?

Ricky Watts 26:38

Okay, I have a great thing, but it's just in a lab. You know?

Scott MacKenzie 26:45

We got to make that is a good, good point. That is I

Ricky Watts 26:51

I liked the fact that you were talking about that value chain. I'm not sure I just what's interesting, and maybe I could be completely wrong is I see more companies willing to collaborate, and take that little and and take a little slice of that pie but and work with people such as Intel, and so on, to come up with a solution that truly is beneficial to the end user made the manufacturer that whatever it might be it, I'm just finding it more and more each and every day. Yeah, no, I would agree. I get Yeah. You know, we're all people. I mean, I know. We're all companies, we're all run on profit and loss. I'm not saying that you, you throw the baby out with the bathwater. Everybody wants to be competitive. Well, yeah, you know, what I found in this when I have these discussions, whether they with government, people, whether they're with utility companies and partners, whether they're with my family and friends, there's a genuine desire these days to be aware of what we're doing around the planet. And I know it sounds cliche, yeah. But you get that in every company that I'm aware of has this interesting thing called rise, which is really, you know, our impact on the environment. We call it the rice strategy. You know, we want to be looking at renewable sustainability, real key key values. Most other companies I mentioned before, whether it's ABB, Siemens, Schneider, they all have the same values as well. You know, we're as much responsible for the profit and loss of our companies our company's success. But we're also within those companies. We're becoming very aware. So when you talk about that partnership and that collaboration? Yeah, of course, we all want to be competitive. Absolutely. But ultimately, we want to work together. And the reasons we want to work together is because I think you're seeing this align goal that comes through all companies in that value chain, even to the end users. I mean, I want to be aware of what impact I'm having on the environment, equally as much as I want the companies that I buy services and goods from, to be aware of that as well. So I think that responsibility coming in that enhances that collaboration again, absolutely. I know that companies that we work with are going to want to be competitive, they want to want to say, Hey, you know, my widgets slightly better than the other guys. But collectively, we are all working towards bringing that utility to that zero, through. You know, we need everybody on board working that we need the utilities, companies, we do governments, we need supplier community, all of us working together. And again, I've seen you know, I've worked collaboratively in Europe, in in the Americas, in Asia Pacific as well. Everywhere I see I see a genuine ness of genuine way of working, wherever you are. So yeah, I'm seeing that kind of help create that kind of momentum, as I call it and keep and keep moving forward. So yeah, collaboratively with respect, but also maintaining competitive as well, which is what you want. You need competitiveness. you innovate through being competitive, competitive, as well. You're amen to that. That's a whole nother conference.

Scott MacKenzie 30:00

You're spot on that one big time. All right. We're gonna have to wrap it up, unfortunately, Ricky, I love this conversation.

Ricky Watts 30:09

Yeah, I agree with you 100%. Hey, are you active out there on LinkedIn? I am. Yeah, you can see my LinkedIn profile on there. Ricky Watts? So yeah, absolutely. You know, anybody wants to reach out to me, please do happy to talk to anybody working in this area. So, you know, you know, as I say, you, you can see, it's my passion. As much as it is, I work within the company, we've got bad deliverables. But I am really passionate about this utility 2.0 concept. I actually think it's just,

Ricky Watts 30:41

to me, it is one of the greatest evolutions that I think I'll ever be witnessed. In my lifetime. I mean, it for the right, yeah, I agree with you. 100%. It's a, it's really an exciting time. And it is bringing some of the best innovative companies together to solve real, real challenges and opportunities. For the for me a consumer and I like that there's nothing I can argue about that. It is it's going to be great for you. It's gonna, it's going to be great for our kids and our grandkids. You know, you know, I say I'm passionate about it. And the grandfather makes important to me. So yeah, anybody would like to reach out to me, find out what we're doing and Intel and my team is doing, please do. Happy to be part of the podcast today. Thanks for the opportunity to talk to you and to talk to your listeners. Now. listeners. That was a dead frickin sexy conversation. I enjoyed it. We're not going to hear you're going to you're going to say Scott, I need I need more time to get that contact information, fear not. We're going to wrap it up on the other side. I'm going to have all of that information on Ricky's podcast out on industrial talk Comm. Stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

Scott MacKenzie 32:03

What did I tell you, Ricky, thank you very much for being on the industrial talk podcast, sharing your utility, your insights into how to just make that whole grid, more modern. pushing the envelope. Really just love what what's taking place in your team and Intel and the desire to be truly innovative when it comes to the utility space supply, demand, all the good stuff that's associated with it. All right, reminder, gotta go out to industrial talk.com. Industrial talk.com is where you're going to be able to educate, collaborate, and definitely innovate with people like Ricky, his team, Intel, everything else they want to connect. Go to industrial talk. COMM find out more, because I'm telling you right now, you will not be disappointed with that. Ricky guy. All right. As a reminder, be bold, be brave, daring greatly. Yes. Reach out to people that are bold, brave and daring greatly and you know what you're gonna do? change the world. That's what we're all about. Thank you very much for joining the industrial talk podcast. We're gonna have another great interview right around the corner. Stay tuned.

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