Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

Scott MacKenzie hosts a podcast episode from the IoT Solutions World Congress in Barcelona, Spain, featuring Andres Malara and Maria Interact from Integra. They discuss the concept of a “smart ski resort,” which involves integrating IoT and AI technologies to enhance efficiency and user experience across various resort facilities, including gondolas and lodging. The smart solutions aim to optimize energy consumption, improve safety with SOS buttons, and provide real-time insights for better decision-making. The project in Formula saved 30% energy by managing gondola speeds based on passenger numbers. Contact details for Integra are provided for those interested in learning more.

Action Items

• [ ] Reach out to Andres to learn more about the smart ski resort solution.
• [ ] Reach out to Maria to discuss IoT technology applications for smart ski resorts.

Outline

Introduction to the Podcast and Event

• Scott MacKenzie welcomes listeners to the Industrial Talk Podcast, emphasizing the focus on industry innovations and professionals.
• Scott thanks the listeners for their support and highlights the importance of industrial professionals in solving global problems.
• The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain, showcasing the event's significance and the caliber of professionals attending.
• Scott encourages listeners to mark their calendars for next year's event, describing it as a must-attend for industry enthusiasts.

Introduction of Guests Andres and Maria

• Scott introduces Andres and Maria, who are in the “hot seat” to discuss smart ski resorts.
• Andres and Maria have previously showcased a smart vehicle at the event, and this year they have a smart gondola in their booth.
• Scott asks Maria to provide a background on herself, and she shares her experience as a project manager in IoT and her current role as a Data Service Specialist.
• Andres introduces himself as the technical lead project manager in IoT at Integra, with a background in telecommunications.

Explanation of Smart Ski Resorts

• Andres explains that a smart ski resort involves connecting all parts of the resort, including restaurants and hotels, to enhance efficiency and user experience.
• Maria adds that smart technology can help optimize gondola speeds based on the number of people, improving efficiency and user experience.
• Andres emphasizes the importance of insights over just data, explaining how monitoring various variables can lead to better decision-making.
• The discussion highlights the broader impact of smart technology on the resort's efficiency and sustainability, reducing environmental impact.

Deployment and Benefits of Smart Solutions

• Andres discusses the challenges of deploying smart solutions in ski resorts, including the need for wireless technology to cover large areas.
• Maria explains the timeline for deploying a smart solution, estimating it takes three to four months to set up the network and install sensors.
• Andres shares that the first project was implemented in a ski resort in Formula, saving 30% energy compared to the previous year.
• The savings are attributed to optimized gondola speeds and other energy-saving measures based on real-time data.

User Experience and Future Prospects

• Scott asks about the user experience benefits of smart technology, and Maria mentions that users appreciate the intelligent and seamless experience.
• Andres explains the regulatory challenges of fully automating gondola speeds but emphasizes the importance of real-time data for better decision-making.
• Scott expresses his enthusiasm for smart solutions and asks how listeners can get in touch with Andres and Maria.
• Andres provides the contact information for Integra, encouraging listeners to reach out for more information on their smart solutions.

Conclusion and Call to Action

• Scott wraps up the conversation, reiterating the benefits of smart solutions for cities and ski resorts.
• He encourages listeners to reach out to Andres and Maria for more information and to stay tuned for future conversations on the Industrial Talk Podcast.
• Scott thanks the listeners for their continued support and emphasizes the importance of celebrating industry professionals.
• The podcast concludes with a reminder to mark next year's IoT Solutions World Congress on the calendar.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

Scott MacKenzie hosts a podcast at IoT Solutions World Congress Barcelona, featuring Oscar and Anna from ERNI, a Swiss company specializing in software development for IoT and cloud solutions. ERNI does not own IP but helps clients develop and integrate software into their systems, including legacy systems. They emphasize long-term relationships and continuous improvement through Agile methodologies. In the medical sector, ERNI faces challenges with data security and resistance to cloud adoption. Trends include AI and image processing for cancer diagnostics. ERNI's approach balances innovation with practical, secure solutions, making them a valuable partner for companies seeking to enhance their technology capabilities.

Action Items

• [ ] Connect with Ana on LinkedIn
• [ ] Connect with Oscar on LinkedIn

Outline

IoT Solutions World Congress Introduction

• Scott MacKenzie introduces the podcast and its focus on celebrating industry professionals.
• The event is held at IoT Solutions World Congress Barcelona, emphasizing its importance and relevance.
• Scott highlights the conference as a must-attend event for the following year.
• The conference is described as a collection of individuals solving today's industrial challenges.

Introduction of Oscar and Ana from ERNI

• Scott introduces Oscar and Ana from ERNI, a company with a unique name.
• Oscar explains that the name ERNI is an acronym for the owner's son.
• Scott and the team discuss the benefits of attending the conference, including competition insights and trend identification.
• Oscar emphasizes that ERNI helps companies elevate their game by making their competition better.

Background of ERNI and Its Unique Approach

• Oscar shares his seven-year experience in the med tech sector and IoT.
• Ana, an account manager, has a master's degree in telecommunications and has been with ERNI for 10 years.
• ERNI is a Swiss company with a presence in Spain for almost 13 years.
• Oscar explains that ERNI provides services to customers without developing their own IP, focusing on software and IoT solutions.

Discovery Meetings and Customer Needs

• Anna discusses the importance of discovery meetings to understand customer needs and identify their technology requirements.
• ERNI is not a product company but develops software for other companies, allowing them to work with competitors.
• Scott inquires about the integration of legacy systems with new solutions, and Oscar explains the challenges and solutions.
• The team emphasizes the importance of long-term relationships with customers to provide continuous support and improvement.

Medical Industry Trends and Challenges

• Scott shifts the conversation to trends in the medical industry, particularly the need for custom solutions.
• Oscar highlights the resistance to cloud-based solutions due to security concerns.
• The team discusses the challenges of ensuring data security and the traditional resistance to new technologies in the medical field.
• Scott and the team explore the potential of AI and other technologies to improve medical processes and efficiency.

AI and IoT in the Medical Sector

• Oscar and Anna discuss the potential of AI in image processing and cancer diagnosis.
• The team compares the initial resistance to new technologies like mobile phones to the current skepticism around AI.
• Scott emphasizes the need for standards and guardrails in the AI space to ensure reliable and effective implementation.
• The team agrees that AI can help doctors by processing large amounts of data and improving diagnostic accuracy.

Conclusion and Contact Information

• Scott wraps up the conversation, expressing his appreciation for the insights provided by Oscar and Ana.
• The team shares their contact information for further collaboration and innovation.
• Scott encourages listeners to attend the IoT Solutions World Congress and connect with ERNI for their expertise.
• The podcast concludes with a reminder of the importance of innovation and collaboration in the industrial sector.

Scott MacKenzie hosts an industrial podcast from the IoT Solutions World Congress in Barcelona, featuring Darin and Tom from Imply. Imply specializes in real-time analytics for IoT data, offering a database that integrates data from various sources for end-to-end solutions. They emphasize the importance of collecting and analyzing data in real-time to improve efficiency and decision-making in manufacturing and other industries. They discuss the challenges of dealing with large volumes of data, the need for clean data, and the role of historical data in contextualizing current events. The conversation also touches on the importance of user-relevant data presentation and the evolving landscape of IoT and SCADA systems.

Action Items

• [ ] Reach out to Tom (VP of EMEA at Imply) to learn more about Imply's offerings.
• [ ] Connect with Darin (Imply) on LinkedIn to discuss potential use cases and solutions.
• [ ] Visit Imply's website (imply.io) to download whitepapers and case studies.

Outline

Overview of Imply and IoT Data Analytics

• Darin explains the concept of IoT, emphasizing the importance of data in managing physical assets.
• The discussion highlights the two main challenges: acquiring data and utilizing it effectively.
• Imply focuses on real-time analytics and provides a database designed for IoT, offering an end-to-end solution.
• Scott acknowledges the importance of data and asks for more details about Imply's offerings and partnerships.

Tom's Role and Use Cases

• Tom introduces himself as the VP of EMEA for Imply, responsible for sales and implementations in Europe, the Middle East, and Africa.
• Scott inquires about the use cases and how Imply's solutions can benefit manufacturers.
• Darin elaborates on the importance of real-time data for quality control, supply chain management, and decision-making.
• The discussion includes the need for technical infrastructure to handle streamed data and provide real-time visualization and automated alerts.

Normalizing and Utilizing Data

• Scott asks about normalizing data from multiple vendors and relationships.
• Tom confirms that Imply can handle data from various sources, including IoT devices, climate data, and partner supply chains.
• The importance of understanding and addressing issues in real-time is emphasized to prevent negative impacts on customers and reputation.
• Scott inquires about customization versus standardization, and Tom explains the standardization of data collection and processing methods.

Historical vs. Real-Time Data

• Scott and Darin discuss the importance of real-time data over historical data for decision-making.
• Darin explains that while historical data can provide context, the focus should be on current data to address immediate issues.
• Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.
• The discussion highlights the need for fast aggregation and roll-ups to make large volumes of data manageable for human analysis.

IoT and SCADA Systems

• Scott and Darin discuss the evolution of SCADA systems and their role in managing industrial systems.
• Tom explains the history of SCADA systems and their expansion from electrical and water systems to various industrial applications.
• The conversation touches on the importance of data-driven decision-making in the industrial world.
• Tom emphasizes the need for a business-driven approach to data collection and analysis.

Electric Vehicle Chargers and Consumer Data

• Tom shares a case study of Wallbox, a client in Barcelona that uses Imply's solutions for electric vehicle chargers.
• The discussion highlights the importance of real-time data for triaging and resolving issues with EV chargers.
• Scott and Tom discuss the consumer's interest in real-time data, such as charging times and locations.
• The conversation emphasizes the need for relevant and meaningful data presentation to improve user experience.

Data Cleanliness and Relevance

• Scott and Darin discuss the importance of clean data for effective analysis.
• Tom advises focusing on current data rather than historical data for immediate decision-making.
• Tom shares examples of clients who had to clean up historical data to make it usable for real-time analysis.
• The discussion highlights the need for fast aggregation and roll-ups to manage large volumes of data.

Conclusion and Contact Information

• Scott wraps up the conversation by summarizing the importance of data in decision-making.
• Tom and Darin provide their contact information for listeners interested in learning more about Imply.
• Scott encourages listeners to reach out to Tom and Darin and to visit Imply's website for more information.
• The podcast concludes with a reminder to put the IoT Solutions World Congress on next year's calendar and a thank you to the audience.

Scott MacKenzie announces a webinar on adapting to new China tariffs in manufacturing, featuring Eric Millinger and Jorge Filio. The podcast, hosted by Scott, features Laia Garcia Padro with Ackcent discussing cybersecurity, emphasizing the human element in security. Laia, from Barcelona, explains that 90% of cyber incidents involve human error, advocating for early security integration and continuous education. She highlights the importance of unique passwords, password managers, and a security-conscious culture within organizations. Laia also mentions Ackcent's services, including auditing, monitoring, and response teams, and stresses the need for readiness against evolving cyber threats.

Action Items

• [ ] Promote the webinar and encourage attendance.
• [ ] Provide tips on things to do and places to go in Barcelona.
• [ ] Connect with Laia Garcia Padro on LinkedIn to learn more about the human aspect of cyber security.

Outline

Webinar Announcement and Introduction

• Scott MacKenzie announces a webinar titled “Post Election Manufacturing Adapting to New China Tariffs in 2025” featuring Eric Millinger and Jorge Filio.
• The webinar will focus on metal casting and fabrication, scheduled for Wednesday, November 20, from 12 to 1 PM Eastern Standard Time.
• Scott emphasizes the importance of educating, collaborating, and innovating within the manufacturing market.
• The webinar will be available on demand for those who cannot attend live, highlighting the support from Redstone Manufacturing.

Introduction to Industrial Talk Podcast

• Speaker 2 introduces Scott MacKenzie as a passionate industry professional dedicated to sharing innovations and trends in manufacturing.
• Scott thanks the listeners for their support and celebrates industrial professionals for their boldness, bravery, and problem-solving skills.
• The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain, focusing on cybersecurity.
• Scott introduces Laia Garcia Padro with Ackcent, the guest for the episode, and mentions her local connection to Barcelona.

Laia Ackcent's Background and Role

• Laia shares her background, including her education in law, management, and psychology, and her career shift into cybersecurity.
• She explains her current role in securing the human part of cybersecurity, emphasizing the importance of understanding risks and changing behaviors.
• Scott and Laia discuss the human component in technology and its significance in the manufacturing industry.
• Laia mentions that her company, Ackcent, is celebrating its 10th anniversary and she has been with the company for eight years.

The Human Component in Cybersecurity

• Scott and Laia discuss the reluctance of manufacturers to address cybersecurity concerns, focusing on the human aspect.
• Laia explains that early integration of security measures is crucial to avoid complications later on.
• They talk about the common misconception that cybersecurity is an obstacle rather than a necessary precaution.
• Laia highlights the importance of being aware of the risks and partnering with experts to stay updated on evolving threats.

Educating and Training Employees

• Laia emphasizes the need for continuous education and awareness among employees to prevent cybersecurity incidents.
• She discusses the challenges of changing habits, such as reusing passwords, and the importance of using tools like password managers.
• Scott and Laia talk about the role of new hires in maintaining security culture and the importance of starting from the basics.
• Laia stresses the importance of creating a culture where employees feel responsible and comfortable reporting security issues.

Handling Cybersecurity Incidents

• Laia explains Ackcent's approach to handling cybersecurity incidents, including auditing environments for vulnerabilities and monitoring for threats.
• She describes the role of the blue team in responding to alarms and addressing potential threats.
• Scott and Laia discuss the importance of collaboration within the cybersecurity industry to share knowledge and address new threats.
• Laia highlights the evolving nature of cybercrime and the need for organizations to stay vigilant and prepared.

The Role of Trusted Individuals in Cybersecurity

• Scott and Laia discuss the importance of finding trusted individuals to help with cybersecurity efforts.
• Laia mentions that Ackcent provides various services beyond her role, including auditing and monitoring.
• They talk about the importance of having a baseline of security measures to reduce the risk of cyberattacks.
• Laia emphasizes the need for organizations to be ready for when, not if, a cybersecurity incident occurs.

Conclusion and Contact Information

• Scott wraps up the conversation by emphasizing the importance of having cybersecurity conversations and addressing the human component.
• Laia provides her contact information and encourages listeners to reach out for more information.
• Scott thanks Laia for her insights and encourages listeners to stay connected and informed about cybersecurity.
• The podcast concludes with a reminder to be brave and innovative in addressing cybersecurity challenges.

Scott MacKenzie and Stan Schneider discuss the latest advancements in autonomous vehicles and teleoperation at the IoT Solutions World Congress in Barcelona. Schneider highlights the complexity of autonomous systems, noting that true autonomy is a spectrum and may take years to achieve. He explains the shift from traditional ECU-based vehicles to software-defined vehicles, which reduce wiring and increase computational power. Schneider also outlines RTI's role in creating intelligent, distributed systems, emphasizing the importance of low-latency, real-time data processing. He shares examples of RTI's projects, including NASA's launch control and Canada's air traffic control, and stresses the need for new architectures to handle modern challenges.

Action Items

• [ ] Connect with Stan Schneider on LinkedIn.
• [ ] Follow up with Stan via email at stan@rti.com.

Outline

IoT Solutions World Congress Introduction

• Scott MacKenzie welcomes listeners to the Industrial Talk podcast, emphasizing its focus on industry professionals and innovations.
• The podcast is broadcasting live from IoT Solutions World Congress in Barcelona, Spain, highlighting the importance of attending the event.
• Scott introduces Stan Schneider, a frequent guest on the podcast, and sets the stage for their discussion.
• Stan acknowledges the invitation and expresses his appreciation for being on the podcast.

Discussion on Autonomous Vehicles and Teleoperation

• Stan mentions his session on data-centric technology for teleoperation, focusing on automotive systems and autonomous vehicles.
• Scott and Stan discuss the complexity and sophistication of autonomous vehicle code and the importance of cybersecurity.
• Stan explains the concept of autonomous vehicles and the varying levels of autonomy, using the example of different environments like snow or dirt roads.
• They delve into the challenges of achieving full autonomy and the consumer's perspective on autonomous vehicles.

Challenges and Future of Autonomous Vehicles

• Stan emphasizes that true full autonomy may take years to achieve, depending on the environment and specific use cases.
• He highlights the variety of autonomous vehicles his company works on, including flying, underwater, surface, mining, construction, and delivery robots.
• The conversation touches on the importance of teleoperation and the challenges of handing off control between autonomous and human-driven segments.
• Scott and Stan agree that autonomous vehicles are happening and are already in commercial operations, though not yet profitable.

Software-Defined Vehicles and Industry Disruption

• Stan explains the concept of software-defined vehicles, which involve reducing the number of electronic control units (ECUs) and increasing centralized computing power.
• He describes the traditional ECU-based architecture and its limitations, contrasting it with the new software-defined approach.
• The discussion covers the benefits of software-defined vehicles, including reduced wiring, higher performance, and the ability to update software without hardware recalls.
• Stan mentions that most of their customers are focusing on new architectures for vehicles, rather than autonomous driving.

RTI's Role in the Smart World

• Stan introduces RTI, the largest infrastructure software company in the smart world, and their focus on making large systems more intelligent.
• He provides examples of RTI's projects, including Canada's air traffic control system, NASA's launch control system, and power balancing in North America.
• The conversation shifts to the three main markets in IoT: monitoring, distributed analytics, and edge autonomic systems.
• Stan explains how RTI's software helps in real-time data processing and low-latency communication, essential for autonomous systems.

Questions to Identify RTI's Value

• Stan outlines five questions to determine if a project would benefit from RTI's software:
• Is the system critical and cannot fail?
• Does the project involve real-time, millisecond-level data processing?
• Does the project require a large team of software engineers?
• Is the project focused on data collection or real-time action?
• Is the project willing to build a new architecture?
• Scott and Stan discuss the challenges of retrofitting existing systems and the importance of starting with a well-designed architecture.

Examples of RTI's Projects and Challenges

• Stan shares examples of RTI's projects, including Grand Coulee Dam and NASA's launch control system, highlighting the complexity and scale of their work.
• He explains the risks and challenges associated with building new architectures, including the high cost and the need for trustworthy partners.
• The conversation touches on the importance of low latency and the ability to handle real-time data for critical systems.
• Stan emphasizes RTI's role in providing trust and expertise to help customers navigate the challenges of building new architectures.

Conclusion and Contact Information

• Scott and Stan wrap up the discussion, with Scott expressing his appreciation for Stan's insights and expertise.
• Stan provides his contact information for listeners who want to connect with him, including his LinkedIn profile and email address.
• Scott encourages listeners to attend IoT Solutions World Congress and highlights the value of the event for industry professionals.
• The podcast concludes with a reminder to connect with Stan and stay tuned for future episodes of Industrial Talk.

Scott MacKenzie interviews Yasmin Cofan from PAL Robotics at the IoT Solutions World Congress in Barcelona. Yasmin, originally from Brazil, has been with Pal for two years and is based in Barcelona. Pal Robotics, celebrating its 20th anniversary, designs and manufactures robots in Barcelona, with offices in France and Italy. They have three business units: intra logistics, mobile interaction, and select. Their retail solution, Stockbot, uses RFID technology to count and track stock, and can be deployed in one day. Pal Robotics employs around 100 people and is growing rapidly. Yasmin emphasizes the company's commitment to enhancing human life through robotics.

Action Items

• [ ] Connect with Yasmin on LinkedIn
• [ ] Reach out to PAL Robotics to learn more about their robotics solutions

Outline

Introduction and Welcome

• Speaker 1 introduces Scott MacKenzie, highlighting his role in the industrial talk podcast.
• Scott MacKenzie welcomes listeners and thanks them for their support, emphasizing the importance of industrial professionals.
• The podcast is broadcasting from IoT Solutions World Congress in Barcelona, Spain.
• Scott MacKenzie introduces Yasmin from PAL Robotics, setting the stage for the discussion about robotics.

Yasmin's Background and Role

• Yasmin shares her background, mentioning she is from Brazil and has been working at PAL for two years.
• She is in the marketing department and has been living in Barcelona for about four years.
• Yasmin expresses her love for Barcelona, mentioning the weather and food.
• Scott MacKenzie and Yasmin discuss the importance of not eating paella for dinner, as it is traditionally a lunchtime dish.

Overview of PAL Robotics

• Yasmin provides an overview of PAL Robotics, mentioning that the company is based in Barcelona and has offices in France and Italy.
• PAL Robotics was founded in 2004 and is celebrating its 20th anniversary.
• The company started with the first humanoid biped in Europe, designed to play chess.
• Yasmin explains that PAL Robotics has three business units: intra logistics, mobile interaction, and select.

PAL Robotics' Retail Solution

• Yasmin discusses Stockbot, PAL Robotics' retail solution, which uses RFID technology to count and track stock.
• Stockbot can map out store settings and identify the most profitable areas.
• The robot can locate misplaced or missing items and provide accurate stock information.
• Scott MacKenzie inquires about the deployment time for Stockbot, and Yasmin explains it takes one day to install and can work autonomously in a store environment.

Technology and Compliance at PAL Robotics

• Yasmin highlights that PAL Robotics is almost 90% engineers, making it a technology-oriented company.
• The company designs and manufactures its robots in-house, ensuring full integration and control.
• Yasmin mentions the challenges of obtaining CE marking for their robots and the importance of compliance with standards.
• Scott MacKenzie and Yasmin discuss the evolution of robots and their increasing integration into various industries.

Future of Robotics and PAL Robotics

• Yasmin talks about the future of robotics, mentioning the advancements in humanoid robots and their applications in healthcare and assisted living.
• Scott MacKenzie and Yasmin discuss the growing importance of robots in less complex applications, such as delivery in restaurants.
• Yasmin shares that PAL Robotics is focusing on growing in technology and people, exploring new applications, and participating in European collaborative projects.
• Scott MacKenzie praises the PAL Robotics booth and encourages listeners to connect with Yasmin on LinkedIn.

Closing Remarks

• Scott MacKenzie wraps up the conversation, emphasizing the importance of educating oneself about robots and collaborating with industry professionals.
• He encourages listeners to attend IoT Solutions World Congress and other related events.
• Scott MacKenzie promotes the industrial talk podcast and invites listeners to reach out for future conversations.
• The podcast ends with a reminder to be bold, brave, and innovative in the industrial field.

Scott MacKenzie and Giuseppe from Upstream Security discussed the critical importance of cybersecurity in the rapidly evolving field of autonomous vehicles. Giuseppe highlighted that modern vehicles, with up to 100 million lines of code, are incredibly complex and vulnerable to cyber attacks. He emphasized the need for proactive measures, such as secure-by-design principles, continuous monitoring, and resilient systems. Giuseppe also stressed the importance of education and awareness among consumers and professionals. The conversation underscored the necessity of integrating cybersecurity from the outset of connected technologies to ensure safety and security.

Action Items

• [ ] Connect with Giuseppe Serio on LinkedIn to further discuss cybersecurity in the automotive and IoT industries.
• [ ] Explore the services and solutions offered by Upstream.auto to address cybersecurity challenges.

Outline

Welcome and Introduction to Industrial Talk Podcast

• Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.
• Scott MacKenzie thanks listeners and highlights the importance of industrial professionals in solving global problems.
• The podcast is being recorded at the IoT Solutions World Congress in Barcelona, Spain, with a strong recommendation for attendees to mark their calendars for the next event.
• Scott MacKenzie introduces Giuseppe from Upstream Security, focusing on cybersecurity in the automotive industry.

Giuseppe's Background and Role in Cybersecurity

• Giuseppe introduces himself, mentioning his work with Upstream Security in Frankfurt, Germany, and their focus on making mobility safe and secure.
• Giuseppe explains his 20-year background in the automotive industry, including roles at IBM and consulting.
• The conversation shifts to the complexity of modern vehicles, with up to 100 million lines of code, compared to the 2 million lines in an F-15 fighter jet.
• Giuseppe emphasizes the importance of cybersecurity in the context of autonomous vehicles, given their increasing complexity and potential vulnerabilities.

The Necessity of Cybersecurity in Autonomous Vehicles

• Scott MacKenzie and Giuseppe discuss the sophistication of autonomous vehicles and the need for robust cybersecurity measures.
• Giuseppe highlights the potential risks associated with cyber attacks on autonomous vehicles, including the possibility of causing widespread congestion or harm.
• The conversation touches on the importance of continuous monitoring and understanding of cyber threats to ensure vehicle safety.
• Giuseppe mentions the regulatory changes in 2022 and 2024, requiring compliance and risk management in the automotive industry.

Approaches to Cybersecurity in the Automotive Industry

• Giuseppe outlines the steps for building resiliency against cyber attacks, including raising the bar, building secure by design, and constant monitoring.
• The discussion includes the importance of understanding and addressing anomalies, as sophisticated cyber attacks can be difficult to distinguish from normal vehicle behavior.
• Giuseppe provides examples of how cyber attacks can manifest in real-world scenarios, such as remote car control and the potential for misuse.
• The conversation emphasizes the need for a proactive approach to cybersecurity, with regular training and preparedness for potential attacks.

The Role of Digital Twins in Cybersecurity

• Scott MacKenzie and Giuseppe discuss the use of digital twins to simulate and test potential cyber attacks on autonomous vehicles.
• Giuseppe explains how Upstream Security provides stateful digital twins to understand vehicle behavior and perform forensic investigations.
• The conversation highlights the importance of fixing the root cause of problems rather than just addressing symptoms.
• Giuseppe shares an example of how safety and security measures in vehicles can have unintended cybersecurity implications, such as the consolidation of functions in the head unit.

The Importance of Cybersecurity in Connected Assets

• Scott MacKenzie and Giuseppe agree that cybersecurity must be a priority from the design phase of connected assets, not an afterthought.
• The conversation emphasizes the interconnectedness of cybersecurity and digital connectivity, with cybersecurity being essential for successful IoT implementation.
• Giuseppe compares the current state of cybersecurity in the automotive industry to the early days of space exploration, acknowledging the challenges and the need for continuous improvement.
• The discussion concludes with a call to awareness and preparedness for cybersecurity risks, encouraging listeners to stay informed and proactive.

Closing Remarks and Contact Information

• Scott MacKenzie thanks Giuseppe for the insightful conversation and provides contact information for listeners to connect with him.
• The podcast reiterates the importance of cybersecurity in the context of connected assets and encourages listeners to reach out to Giuseppe for further discussions.
• Scott MacKenzie promotes the IoT Solutions World Congress as a must-attend event for industry professionals.
• The podcast wraps up with a reminder to stay tuned for future conversations and to continue supporting the Industrial Talk Podcast.

Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team's efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.

Action Items

• [ ] Analyze trends and technologies to cover for next year's event.
• [ ] Look into potentially adding healthcare as a focus vertical.
• [ ] Promote and provide information on next year's event.

Outline

Welcome to Industrial Talk Podcast

• Scott MacKenzie introduces the Industrial Talk podcast, emphasizing its focus on industry professionals and their innovations.
• The podcast aims to highlight the efforts of men and women in various industries.
• Scott encourages listeners to join the podcast and celebrates the industry professionals who make the world a better place.
• The podcast is broadcasting from the IoT Solutions World Congress in Barcelona, Spain.

Introduction of Mark and Event Overview

• Scott introduces Mark, the head of the event, and asks him about his experience.
• Marc expresses excitement and satisfaction with the event, noting its success and positive feedback.
• Scott mentions the shift from theoretical AI discussions to practical applications.
• Mark highlights the international focus of the event, with delegations from China, India, and the US.

International Focus and Program Changes

• Marc explains the effort to make the event more international, including bringing in delegations from various countries.
• The program direction has shifted from the IIC to the International Society of Automation (ISA).
• Scott praises the event's layout and the level of knowledge gained from attending.
• Marc outlines the four different rooms focused on specific challenges, including tech-enabled transformation, climate change, standards and regulations, and IoT security.

Digital Transformation and Cybersecurity

• Scott discusses the importance of digital transformation and connected strategies in manufacturing.
• Marc emphasizes the connection between IoT devices, data collection, and cybersecurity.
• The event aims to address the growing number of connected devices and the need for robust cybersecurity measures.
• Scott appreciates the comprehensive approach to cybersecurity at the event.

Disruptive Technologies and Future Trends

• Marc mentions the inclusion of disruptive technologies like AI, digital twin, machine learning, and computing in the event.
• Scott inquires about the current state of technology and innovation, with Mark agreeing that they are still at the beginning of realizing the benefits.
• Scott praises the team's efforts in organizing the event and the positive feedback from participants.
• Marc highlights the importance of the team in making the event successful.

Plans for Next Year's Event

• Scott asks Marc about plans for next year's event, with Marc mentioning the focus on trends and technologies.
• Marc expresses interest in covering healthcare and sustainability in the next event.
• Scott provides contact information for the event and encourages listeners to be part of it next year.
• Scott concludes by emphasizing the importance of the event and the opportunities it provides for industry professionals.

Scott MacKenzie and Mark Kraeling discuss the evolution of the IoT Solutions World Congress, highlighting its shift towards sustainability and environmental impact. Mark, a solutions architect at Wabtech, emphasizes the company's role in optimizing rail transportation, which moves 40% of U.S. freight while accounting for less than 2% of transportation-related greenhouse gases. Wabtech's products, like Port Optimizer, enhance logistics by coordinating ship and train schedules. The conversation underscores the efficiency of rail over truck transport, with a single rail car capable of hauling 300,000 pounds, compared to trucks limited to 80,000 pounds.

Action Items

• [ ] Reach out to Mark Kraeling on LinkedIn to learn more about Wabtec's projects.
• [ ] Promote industrial talk podcast and services to find guests and sponsors. Mention it is a central location.
• [ ] Consider attending next year's IoT Solutions World Congress in Barcelona for great content and people.

Outline

Introduction and Welcome to Industrial Talk Podcast

• Mark introduces Scott MacKenzie and the Industrial Talk Podcast, emphasizing its focus on industry professionals and innovations.
• Scott MacKenzie thanks listeners for their support and mentions the current broadcast location at IoT Solutions World Congress in Barcelona.
• Scott MacKenzie introduces the guest, Mark Kraeling, and mentions his previous appearances on the show.
• Mark acknowledges the introduction and expresses his appreciation for being on the show again.

Discussion on Sustainability and Conference Content

• Scott MacKenzie and Mark Kraeling discuss the evolution of the conference, noting a shift towards sustainability and environmental impact.
• Mark Kraeling highlights the importance of doing something positive for the environment, beyond just collecting data.
• Scott MacKenzie reflects on the rapid technological advancements and the challenges of keeping up with them.
• Mark Kraeling agrees, emphasizing the positive changes in the conference's focus and content.

Introduction of Mark Kraeling and Wabtec

• Scott MacKenzie asks Mark Kraeling to provide a background on himself and Wabtec.
• Mark Kraeling introduces himself as a solutions architect at Wabtec, based in Melbourne, Florida, with 27,000 employees worldwide.
• Mark Kraeling explains Wabtec's role in various industries, including transportation and mining, and its global presence.
• Scott MacKenzie recalls their previous conversation and mentions Wabtec's acquisitions, including Favela Corporation and GE Transportation.

Wabtec's Focus on Sustainability and Efficiency

• Scott MacKenzie inquires about changes in Wabtec's approach since their last conversation.
• Mark Kraeling explains that Wabtec is now working closely with customers to meet sustainability goals, particularly in fuel savings.
• Mark Kraeling provides statistics on the efficiency of rail transportation in the United States, highlighting its environmental benefits.
• Scott MacKenzie is surprised by the efficiency of rail transportation, noting the significant amount of freight it can move with less fuel consumption.

Coordination and Efficiency in Rail Transportation

• Mark Kraeling describes the logistics involved in moving freight by rail, including the coordination of trains and the efficiency of rail cars.
• Scott MacKenzie expresses amazement at the complexity and coordination required for rail transportation.
• Mark Kraeling explains Wabtec's role in optimizing rail operations, including the use of products like Port Optimizer to manage port logistics.
• Mark Kraeling compares the logistics of rail transportation to airport terminals, emphasizing the need for efficient management of freight cars.

Wabtec's Global Presence and IIoT Applications

• Scott MacKenzie asks about Wabtec's global presence and its applications of IIoT and analytics.
• Mark Kraeling mentions Wabtec's presence in over 50 countries, including mining operations in Australia and South Africa.
• Mark Kraeling explains how Wabtec uses IIoT and analytics to maintain control systems and ensure efficient operations.
• Scott MacKenzie is impressed with the data and statistics provided by Mark Kraeling, highlighting the environmental benefits of rail transportation.

Conclusion and Contact Information

• Scott MacKenzie thanks Mark Kraeling for the insightful conversation and mentions the availability of contact information on the podcast.
• Mark Kraeling expresses his appreciation for being on the show and emphasizes the importance of sustainability in transportation.
• Scott MacKenzie encourages listeners to reach out to Mark Kraeling and learn more about Wabtec's innovations.
• The podcast concludes with a reminder to attend IoT Solutions World Congress and stay tuned for more episodes.

Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho's electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.

Action Items

• [ ] Explore more sustainable power solutions for ESL to add more features.
• [ ] Reach out to Sally Liang on LinkedIn to learn more about Hanshow's ESL solutions.
• [ ] Attend IoT Solutions World Congress in Barcelona next year to see the technologies on display.

Outline

E-paper technology for retail pricing and management.

• Scott MacKenzie introduces Sally Liang, Vice President of Hanshow Technology in Europe.
• Sally discusses her experience in the industry and the company's innovations.
• Retailers can remotely update prices across 1000 stores with low-carbon E Ink technology.
• Sally explains how ESL signage is managed through software dashboards.
• Retailers face labor shortages and price changes during pandemic, leading to adoption of electronic shelf labeling technology.

Electronic shelf labeling technology and its future potential.

• Scott and Sally discuss the future of digital signage, including advancements in battery life and screen technology.
• Sally from Hanshow discusses electronic shelf labeling technology, its benefits, and the company's efforts to make it more sustainable.
• Scott MacKenzie interviews Sally and encourages listeners to reach out to her on LinkedIn for more information.

Scott MacKenzie and Thomas de Laar discussed the latest advancements in e-paper display technology, including Seeking's innovations and the potential for cost reduction. They highlighted the benefits of e-paper technology, such as energy efficiency, environmental sustainability, and scalability, and explored its potential adoption across various industries. Thomas shared valuable insights on the eye-friendly nature and low power consumption of e-paper signage and provided contact information for further information.

Action Items

• [ ] Contact Seekink. on LinkedIn for more information.
• [ ] Consider attending the IoT Solutions World Congress event next year in Barcelona.
• [ ] Reach out to Scott MacKenzie on industrialtalk.com about being a guest or submitting a technology.

Outline

E-paper displays for energy-saving signage and merchandising.

• Thomas de Laar discusses his company Seekink technology at IoT Solutions World Congress in Barcelona.
• Thomas, 58, with experience in semiconductor film and display technology, explains how Seeking's Inc film technology is being used to create epaper displays for various applications.
• Thomas highlights the benefits of using e-paper displays, including energy efficiency and reduced paper usage.

E-paper technology for smart signage and IoT applications.

• Thomas: No size limitation for e-paper technology, can be scaled up or linked together for communication.
• Thomas: Display industry undergoing a big change, with many new applications using e-paper technology.
• Scott MacKenzie interviews Thomas, CEO of Seekink, about smart signage and IoT solutions.
• Thomas discusses the benefits of E-paper signage, including energy efficiency and ease of use.

Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company's values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.

Action Items

• [ ] Reach out to Paula on LinkedIn for more information about improving brands.
• [ ] Contact Victor via their website www.batllegroup.com or LinkedIn to learn more about their branding services.
• [ ] Attend the IoT Solutions World Congress in Barcelona or similar events to learn and connect with digital experts.

Outline

Branding and marketing for startups and established companies.

• Scott welcomes listeners to the industrial talk podcast and highlights the importance of digital transformation.
• Scott MacKenzie agrees with Victor that digitalization is a mindset and a movement that requires a long-term commitment.
• Scott MacKenzie: Branding crucial for small companies, especially in tech and innovation.
• Paula: Branding important for companies with limited resources, focus on key areas.
• Victor emphasizes importance of branding for startups, citing need for education and understanding.

Branding, logo design, and marketing strategy.

• Founder/CEO must understand brand ecosystem to communicate effectively to customers and employees.
• Speakers discuss the importance of branding and its impact on marketing strategies.
• Creative team with 20 years of experience transforms ideas into something specific and bold.

Branding and aligning stakeholders for business success.

• Paula discusses the importance of having all stakeholders in one room to represent the brand and identify pain points and opportunities.
• Victor describes the process of building a brand, including research, market analysis, and communication across different platforms.
• Paula explains that a proof of alignment is provided through client feedback and research.
• Scott MacKenzie emphasizes the importance of nailing down the brand for competitive advantage.
• Victor and Paula discuss branding and collaboration at IoT Solutions World Congress.

Brett Smith emphasizes the importance of technology in making buildings more autonomous, profitable, and sustainable. Scott MacKenzie highlights the significance of IoT solutions and networking with industry professionals. The speakers discuss the potential of AI and machine learning to optimize building operations, energy efficiency, and performance. They emphasize the importance of understanding occupancy and energy usage patterns to make informed decisions and achieve cost savings and profitability. Both speakers highlight the potential for autonomous decision-making within buildings without human intervention, with the goal of improving sustainability, profitability, and efficiency.

Action Items

• [ ] Reach out to Brett Smith on LinkedIn or through industrialtalk.com for more information on Siemens' Building x platform
• [ ] Attend future IoT Solutions World Congress events to learn from customers and network with experts like Brett Smith
• [ ] Consider building an industrial talk podcast to share your story and gain more traction and attention

Outline

Smart buildings, sustainability, and technology with industry professional Brett Smith.

• Scott Mackenzie interviews industry professionals at IoT Solutions World Congress in Barcelona.
• Brett Smith discusses Siemens' smart building platform, Building x, and its sustainability features.

Using technology to optimize building efficiency and profitability.

• Brett explains how building management technology can improve energy efficiency by tracking live data and predicting maintenance needs.
• Brett highlights the potential for autonomous buildings to operate more efficiently and sustainably, using data and machine learning to make decisions without human intervention.
• Brett provides examples of how this can lead to significant cost savings and increased profitability for building owners and occupants.
• Brett explains how a building management system can detect and diagnose faults, providing cost savings.

Using AI and cloud technology for energy management.

• AI-powered platform tracks building data to forecast energy usage up to 6 years in advance.
• Brett explains how Comfy AI uses AWS cloud infrastructure for machine learning and AI applications.
• Brett explains how the tool uses AI to analyze data and forecast building performance.
• The tool allows customers to connect their global portfolio of buildings without needing to physically visit sites.

IoT solutions and autonomous buildings with Brett Smith from Siemens.

• Speaker discusses customers' desire for autonomous building solutions with data-driven recommendations.
• Brett Smith, Siemens expert, shares insights at IoT Solutions World Congress.

Scott MacKenzie, and David Keefe discussed the latest advancements in display technology, including E-paper, E Ink, and electronic shelf labeling. Keefe highlighted the benefits of E-paper, such as its reflective nature and resemblance to paper, while MacKenzie inquired about the potential uses of E Ink technology. Keefe shared insights on the evolution of electronic shelf labeling technology and its applications in indoor signage, advertising, and information displays.

Action Items

• [ ] Launch the E Paper Alliance in Europe.
• [ ] Provide examples of applications for E Ink displays outside of e-readers like the Kindle.
• [ ] Discuss plans to add color capabilities to E Ink displays.
• [ ] Provide contact information for David Keefe so listeners can learn more.

Outline

E paper technology and its applications, including the new E paper Alliance launched at IoT World Congress in Barcelona.

• David Keefe, E paper Alliance manager, discusses the technology behind E paper screens used in e-readers and other devices.
• Keefe explains how the company invented E paper and how it's used in various products around the world.
• E-paper technology uses electrically charged black and white particles to create digital ink on a reflective screen.
• David discusses the challenges of building an ecosystem for paper-based technology, including partnering with suppliers and assembling a full supply chain.

E Ink technology for low-power displays and its applications in signage, shelf labeling, and indoor advertising.

• David discusses the advantages of E Ink technology, including low power consumption and good readability, and notes that it's a perfect fit for IoT applications such as outdoor signage.
• David explains that E Ink technology is more efficient than LCD technology due to its bistable nature, which means that the image stays on the screen even when the power is off, only consuming power when the image has changed.
• David discusses E Ink's technology, from its origins at MIT to its current focus on full-color displays.
• E Ink aims to expand beyond e-readers and shelf labels with its new full-color technology, opening up opportunities in indoor signage and advertising.
• David Keith's innovative technology solutions impresses Scott MacKenzie at IoT World Congress.

Scott MacKenzie and Erik Brunnekreef discussed satellite connectivity for IoT devices, emphasizing resilient connectivity in remote areas. Erik Brunnekreef joined the conversation, highlighting the future of satellite communications and the need for seamless connectivity between cellular and satellite technologies. The speakers stressed the importance of making satellite communications more accessible and user-friendly while addressing concerns about efficiency and cost-effectiveness.

Action Items

• [ ] Provide Erik's contact details on LinkedIn for people to connect with him about the satellite connectivity solution.
• [ ] Schedule another conversation from the IoT Solutions World Congress event to continue the discussion.

Outline

Satellite and cellular connectivity for critical infrastructure and safety.

• Erik from T Mobile discusses marriage between cellular and satellite technology.
• Speakers discuss changes in conference conversations over the past 5-6 years.
• Speaker Erik discussed his company's unique product, a converged satellite and cellular product for secure connectivity in critical infrastructure, operations, and businesses.
• Speaker Erik highlighted the importance of satellite connectivity in addressing critical life, money, and national safety issues, citing examples of recent floods in various countries.

Satellite connectivity for IoT devices, with a focus on Germany and Europe.

• Telecom's satellite connect product provides resilient connectivity for IoT devices in remote locations.
• Erik explains how their company provides uninterrupted data flow for flood monitoring and management using cellular and satellite technology.
• Erik discusses partnerships with satellite companies to provide global connectivity.

Seamless satellite and cellular connectivity for IoT solutions.

• Scott MacKenzie and Erik discuss the future of satellite communications, including making it more accessible and user-friendly.
• They emphasize the importance of simplicity and ease of use, as well as reducing waste and costs.
• Erik discusses seamless connectivity between cellular and satellite technology.
• Contact information for Erik will be available on industrial talk platform.

• Introduction. 0:04
  • Scott has all the contact information for Larry Pang, IoTex on industrial talk, and encourages listeners to reach out to him for more information.
  • Larry is the company demystifying blockchain.
• Barcelona Blockchain Conference. 3:34
  • Barcelona is an amazing city with two conferences going on side-by-side. One of several large conference venues in the city, and the other is custom-built.
  • The iot solutions world congress is at the intersection of blockchain and the internet of things, and people are more interested in blockchain these days.
  • Larry gives his background and what he is doing for blockchain. He was in consulting for five years at Oliver Wyman, a strategy consulting firm.
  • Larry shares his background in the tech industry.
  • The psychology of making large changes to tech stacks, and how blockchain fits into all of this.
  • How blockchain is a way to facilitate trust between people that don't necessarily trust each other today. It's a way for parties to work with each other and give a use case.
• How to build trust in the supply chain. 10:12
  • In supply chain, there is always someone at fault for something that goes wrong. People retroactively seek the truth, and blockchain is a very proactive technology.
  • Blockchain is a point solution to areas that lack trust. It can be really enabling factor for removing some of the legal aspects of litigation.
  • Why trust is the biggest challenge of our generation, and how blockchain is a solution that creates trust.
  • Why blockchain is already a good use case for many of the enterprise use cases, and what the next step is on top of it.
• The concept of a smart contract. 14:57
  • The concept of a smart contract is a taboo term these days. It's not just smart, but it's also open source.
  • The data that is put on a blockchain needs to also be verifiable, or else everything downstream the business logic lives at work.
  • If the temperature dips below zero degrees or goes above zero degrees, issue a 10% penalty to the person who was in possession of it at the time.
  • Today, blockchain has the opportunity to add incentives.
  • B2B and B2C relationships, and business-consumer relationships. For example, corporations and the way that people sleep, how they sleep, and how they do healthy activities.
  • Tamper proof, hardware and software comes into play to issue incentives to issue rewards.
• Blockchain is going to continue to be here. 21:31
  • How to get a hold of IoTex, check it out at iotex.io.
  • Scott shares his thoughts on demystifying blockchain and how it will continue to be a part of the future of digital transformation.
  • Get more information about industrial talk at industrialtalk.com.