Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chris Pickett, CEO and Board Member at DigiLens about “Augmented Reality – Industrial applications and solutions”.  Here are some of the key takeaways from our conversation:

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2024. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHRIS PICKETT'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/chris-pickett-033b491/

Company LinkedIn: https://www.linkedin.com/company/digilensinc/

Company Website: https://www.digilens.com/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Siemens: https://www.siemens.com/global/en.html

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Hitachi Digital Services: https://hitachids.com/

CAP Logistics:  https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Chris Pickett with DigiLens, Inc. appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Seonhi Ro, Industry 4.0 Specialist at Ford Motor Company about “How Industry 5.0 is impacting manufacturing”.  Learn about the Industry 5.0 along with Seonhi's unique insight into the manufacturing future of Industry 5.0 on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SEONHI RO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/seonhi-ro-a6933b107/

Company LinkedIn: https://www.linkedin.com/company/ford-motor-company/

Company Website: https://corporate.ford.com/careers.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Seonhi Ro with Ford Motor Company appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Brian Laughlin, Ph.D, Technical Fellow, Advanced Visualization at Boeing about “Applying Augmented Reality to solve today's manufacturing challenges”.  Learn about the Augmented Reality along with Dr. Laughlin's unique insight into the manufacturing future of AR on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRIAN LAUGHLIN, PH.D CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/drbrianlaughlin/

Company LinkedIn: https://www.linkedin.com/company/boeing/

Company Website: https://www.boeing.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Dr. Brian Laughlin with Boeing appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Nicolas Waern, Strategic Advisor with EDX Technologies about “Creating the pathway to holographic society through digital twinning”. Tune in and hear more about the importance of Digital Twin and Nicolas' unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

NICOLAS WAERN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/nicolaswaern/

Company LinkedIn: https://www.linkedin.com/company/edx-technologies/

Company Website: https://www.edxtech.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Nicolas Waern with EDX Technologies appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Carlos Toro, Principal Researcher – Simulation and Digital Twin at Vicomtech and Javier Diaz, CTO at Aingura IIoT about “AI, Simulation, Digital Twin and Augmented Reality in Action”. Get the answers to your “AI Simulation” questions along with Carlos and Javier's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JAVIER DIAZ'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/javierdiazrozo/

Company LinkedIn: https://www.linkedin.com/company/ainguraiiot/

Company Website: http://www.ainguraiiot.com/en

CARLOS TORO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ctoro/

Company LinkedIn: https://www.linkedin.com/company/vicomtech/

Company Website: https://www.vicomtech.org/en

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

technologies, carlos, javier, industrial, industry, companies, world, model, conveyor belts, business, background, conversation, find, people, digital, augmented reality, digital transformation journey, interesting, problems, basque

00:00

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Hey there, and welcome to industrial talk. And thank you very much for your continued support. Once again, we were on site at the IoT Solutions World Congress, Barcelona, you can tell by the noise in the background, it was a hopping event. And I want to make sure that you put this on the calendar there, the next installment, the next IoT solutions World Congress is right around the corner. It is at the end of January and you must and you must put that on your bucket list to attend. You get great people like the conversation we're going to have with both Javier and Carlos, we're gonna be talking about IoT, of course, AI, simulation, digital twin, all on this particular conversation from IoT solutions World Congress, and you'll get to know that Carlos and Javier, they know what they're doing. So enjoy the conversation are you guys doing? Well? Yes, yeah, I like it a lot. I'm excited to be here. Yeah, you should be because it is exciting out there. You both are legends. Phil Hoffman said I needed to talk to you because you guys are doing things that are really cool. Before we get into that topic. Let's, let's talk a little bit about background. Javier. You must background

02:43

Oh, yes. My name. My complete name is hilarious. I'm the CTO of Aingura IIoT. And my gut. My background is mainly mechanical engineer. And I have a PhD in artificial intelligence. So from there, we have started eight years ago, this line of applying artificial intelligence to the industry. So we are moving on that, on that on that line. And, and that's how we are bringing things real things to real life.

03:16

So, so forgive me, I didn't call you doctor Javier. Because the card that I have is that you scribbled on Javier on somebody else's business card. So next time

03:26

I run out of run out.

03:34

Yeah, it is. That's a good yeah. That's that's a whole nother debate. That's for sure. Are you just starting?

03:49

All right, Dr. Carlos. Just call me Carlos. Yeah. Okay. I'll tell you, Carlos. Just like my notes. Well, it's on your card right there. And I figure Okay, yeah. Well,

04:01

I mean, it was on for business. Right. That's right. People just upon right. So let's

04:07

Carlos Toro. Yeah.

04:11

Well, okay. I'm also a mechanical engineer, right, by my definition, right? Difficult mechanical engineer who transform into a machine learning specialist. So I did my PhD on machine learning, right? Um, that's kind of interesting, because it allows me to see both sides of the story, right. But the physical thing is, I understand that right? Because I was there in the shop floor. Right. But then to try to understand how the computer we're modeling, right, that's the other side of story. And this is what we're bringing here. Right? So I'm currently working in the company which is Research Center and our office space in the Basque Country. Beautiful, beautiful place.

04:48

Did you say the

04:53

Basque museum

04:54

my wife as well. She's Basque family was Basque. Oh, yeah. Whoa, oh, yeah. Oh, cool. So we're gonna have to get Yeah, I'm telling you.

05:04

Yeah, well, it's coming from my contract.

05:07

It is it is kind of interesting because the region is so vivid, so much industry, so much research, right is very, very interesting. And, well, 20 years ago, they found it, some of election and the TV broadcasting, television broadcasting quality, they funded research center to do all things related to this conversation and computer science. Back in the day, you will never call it machine learning or artificial intelligence, somehow. Now we're doing it now. We call it the right way. Right. And this 20 years, we've been supporting the industry from the research perspective, right, helping them to understand the problems trying to solve their problems to some sort, given some technology, here and there. Working with companies like Agoura to develop technologies with them as well. And it's been it's been it's been quite a road, right. Quite quite quite a row.

06:09

Okay, so I like it. You can tell they get they have stray Hey, there goes my wife, Basque. We're doing a podcast now. But we're doing a podcast right now. We're recording as we speak, but I had to tell you that he's from he's the bass. She's taken a picture of us. So what was interesting that built hop and brought up is that you guys you have there's there's this there's this real solution that exists out there today that are solving problems and delivering value. Yep. And, and you've created that sort of environment that, that platform that whatever you want to tap that bed over here, Javier, give us a little background on what that is?

06:57

Yes, I'm actually I will start with wilderness monastery that is interesting. Our name Angra angora is a buzzword for uncle. So we are, we are trying to bring all these technologies that we have around all these things, artificial intelligence, connectivity, edge computing, we are trying to, like bring it down to the real edge genetics, from our, let's say, from our ad ADM, from the company to our parent companies, they are mainly industry. So all of us are working in really huge industrial environments. So we understand and we are able and because we are, let's say our background is more mechanical or more the people inside the team or let's say traditional engineering, disciplines, that you can find in, in, in an industrial environment, we are able to understand and to bring those technologies to let's say all these those technologies that are on academic papers, or I don't know, in ideal situations, we are trying to bring them down, change them as decided in order to provide to the end user what they need. They don't need a machine of the IoT machine or industrial industry that further though machine they need a machine that has a high availability, or they have high quality or, or other needs. So we use we use use all these tools together in order to solve those specific,

08:28

specific Yeah, I would imagine I need a machine that doesn't create a headache for me if I'm a manufacturer, and I want it simple. And I want to be able to say, okay, if I'm pretty simple in my needs, I've got a problem. I want a solution. And I want inside so I can make sure that that problem is managed properly. Carlos. So how does that how does that fit in with what you guys are doing?

08:52

Well, actually, that's quite interesting, right? Because when we started doing this, we were looking at, okay, what is the digital? Right? Yeah, what is the definition of a digital picture? And how can we can build something so anybody can understand something very simple, because you can use digital twins for many things, right? Complex, right? So we came up with the story, right? storyline, that storyline that this does, it doesn't necessarily has to be something that you will find this is not a product that we're selling, right? It's something that will showcase our capabilities. Our collective is something that is showcasing things that we have done to these many years doing research and to be shown in in a very, let's say, manageable way, very controlled way, but that can deliver this and this is this is what we are bringing here to the world to Congress rice is basically a pick and place no where a robot will pick one element from conveyor belt and he will show it to the camera. But up to that point that is a real thing. That is something that you may find in many, many industry facilities, right? But when we have extended that, which is with the augmented reality approach where you just wear your Oculus glasses, you are somewhere in the world, right? And you are remotely controlling the robot, right, you're doing the visual inspection, right? Then you can rotate, you can move around your ears, you can actually get closer to it, and then you will value, right. So we deliver all everything, all the technologies, all the physics that have to be in a model, all the communication that needs to happen from the from the PLC is etc, etc, to the virtual model. And also, he put in that technology that they were has for energy consumption. So we are giving the information about the energy consumption at every single point in time of the cell. So the person somewhere in the world doing the verification, the remote verification process can actually know how effective is how green is his, his operation, right? Which is very important for the carbon footprint, right? Yeah. And this This is, a lot of technologies are out there, right? Like, for instance, when we were doing the communication, right, you can wire right. But of course, we want it to have it in a wireless approach, right? Because theoretically speaking, the person doing the verification is going to be somewhere in the world. Right. So we were testing some 5g technologies in our center, and say, why not? This just use 5g? Why?

11:30

Because Absolutely, why? Why not? Why? Why complicate things? Right? Yeah. Why say? Yeah, we can do 5g, and we can hardwire and we can just just put the connectivity and just say 5g, that's it, we're done.

11:42

It was a little bit late. So when we call the first like, Okay, we want to we want to put the 5g Amateur transmitter out there, and we want to do 5g There. Right? And they were like, Sorry, do you need permission from the government to do that? Then we said, Okay, we will get it. And we got it. Because we are partnering with, with some companies in the qualification work that they have bands. So Massimo will give us their, their their band for three days. Here, we are using their bands here, right now. It's in these these things are amazing, because all these companies are helping us right to deliver the message, right? And showcasing that these technologies are here, right? And it's not difficult for you to apply those technologies, if you know how to do where to do on which buttons to be pressed. Right? And it's about the trip, it's about the road, it's about how to do it.

12:37

Do you think that, you know, we all understand the bad side of COVID, we all understand. But I think the good side of COVID accelerated a lot of the conversation here, it's like, hey, we need it. We need to have that business to be able to be resilient or whatever, I can't get out there because of whatever reasons, but I need to still look at that. And I and I, like I said, the good side is the fact that it accelerated on us. And those conversations, were less human and hot, and more. We need it. What do we do? We're ready to go. Even if it's going to be painful.

13:15

Yeah, it's like, just the other day I saw these these mean, on the overhead who dropped the digital transformation of your company. COVID-19 Yeah, that's true. Yeah. Because it was a nice to have right and now it's a must have.

13:32

I gotta tell you, I I agree with you 100% Now, hobby or what do we have out on your the floor here? What is the what's the model what are we doing? What if I went up to your your booth What can I do? Well, and

13:47

let's say nothing our growth we have an integration of different technologies that are making this possible. And we are trying to mimic real applications actually is just an I like to say like that is it says more model of a larger deployment doesn't have at least in some in some levels in in a real airport. In a baggage inspection system, where we are able to well in this in this in this model, we are able to mimic all their conveyor belts and part of the say interesting and and really easy to to find it for example, in industrial environments, conveyor belts are everywhere in an industrial plant. So we have a small and a small version of it. And from it, we are trying to extract all the interesting things that we have all the technologies that between decom tech and ankura Manage really good. So, we are we are seeing from from that scenario, we are extracting data that is able just to do some analysis related with energy consumption, with maintenance, but we also have other types of datas. We have a robot that is doing some manipulation of it. Were able to have fun Measurement about quality. And it's, of course, quality is related to the, to the inspection, as you are able to manipulate manipulation of that system of that of that element, you're able to, to inspect, and you're able to do some, let's say, reject the PC, if it is, if it's not, okay. And in, let's say, a really simple, okay knock a system that you might find in an industry. But of course, with this integration on a high level, other digital, where you are able to just integrate all this information, all this data is coming from your system. And the human in the loop is able to take decisions related to all those different environments, the human is able to introduce in that in that in that in that world, in the digital twin unable to see the piece that you are manipulating the decide on this quality, but also you are able in the same place, you are able to decide on the energy consumption or in the maintenance of your of your system. Let's say that that's my my my point of view from the let's say, industrial park, but maybe Carlos is able to give us a little bit more insights on that on that system.

16:18

The question I have, and we're going to venture into that, but the question I have to and along with all the other bad things with pandemic, I think that there was also a an accelerated need to collaborate. And that these technologies, these insights is this ability to be able to create innovative solutions. Because of that, then all of a sudden, you know, Javier and Carlos are talking together, and they're saying, Hey, we can, and there's that collaborative approach to solve a bigger problem or whatever it might be. That to me is that there's this compounding effect that exists with this technology, as well as this, this recognition to be collaborative, right? Of course, you don't have all the answers. Yeah, that's natural. That's it? That's right. Yeah. So how do you deal with that? And I have to ask, how did you guys come to know each other? If that is the way that it's like, you know, you're over here doing your thing? You're over here doing this thing? What how did you guys come to?

17:20

Well, first of all, maybe

17:22

you want to tell the story, but I will just give a summary. We are coming from the same city. And we have really common interests. And of course, we are in different companies. But the similar interests that we have just pushes us to work in this way. There is a little bit it's a little bit tricky, as we have actually like a personal relation. But from the point of view of companies, we combine perfectly on the technologies, if they're speaking about digital twins, or about all this beautiful modeling and all of this, you know, no, we done so. And we can just compliment each other on that. Yeah, I

18:05

like to think that you you will meet people that is meant for for for you right in the roadway. And even in our in our business problems, right. We come from the same city, but we never met. Right? See, that's just until we start working together. Right? I was looking at research, how he was recently joined a company, but we were working on with we were we were actually visiting a customer for a project, how it was, I guess, I guess your first project, then we realized that we were actually coming from the same city that we were married to Basque women, and that we had some kind of things. And, yeah,

18:49

that's how it is. If you want to close deals, that is where it happened. Yeah, that's that's the that's the bottom line. So as we we wrap this up a little bit. This is to you, Carlos, where do you where do you see it going? This is just This is just the tip of the iceberg? Oh, yeah. I mean, this this, this technology, the solution? This is just, this is just beginning stuff. For us. This

19:13

is a starting point. Just historically, we've been thinking about things that we will build surrounding this test, but Right. In fact, in the DPC, right, but also to include more components, right? To make it more appealing to demonstrate more technologies, right. And by no means this is ready. I mean, this is just the initial, the starting point of what can be in the future. Right.

19:41

I'll tell you, that's a whole nother conversation of just for me, just, I don't circle around the watercooler like you guys and you're talking about hey, did you know what we could do this now check this out. This is new. I was reading here. This is good. We got to talk. I don't do that. Let's say I'm just, I'm a manufacturer, I have challenges. And I'm just looking for a solution, right? And I think that it's important to be able to simplify the message and the value proposition so that I want to do it without the headaches and uncork it. And I think you guys are just, you guys are just nailed it. And again, I'm gonna go over to your booth, and I'm going to see that augmented reality. And I'm going to play around it because Phil Hoffman said I needed to and by the way, he's, he's up next and he's stuck at my wife, my wife with best heritage. Oh, all right. How do they get a hold of you, Javier? How do they if somebody says Javier was speaking my language, how do I get a hold of Javier?

20:42

How do we get on the phone? It was difficult. Because

20:47

you got this lousy business card that you read, wrote on somebody else's business card. So what's your what's your email address?

20:54

My email address is JD s at Angular iot.com.

20:58

Very good. And Carlos, how did they get a hold of you? Oh,

21:01

you can follow us in our network. We can support my email, see Dora that contact dot o RG. But I think it's not going to be very difficult to find out.

21:14

Well, because you know why you're gonna be out on industrial talk and I'm gonna have a backlink to everything. And so listeners, you want to get a hold of them go to industrial talk.com Or just listen to what they said. And you just sort of reach out to them and and you will not be disappointed. Absolutely. stellar job hobby or, or hobby. Hobby. Bolts are doctors that don't want to be called doctors. Alright, listeners, we once again are broadcasting live from IoT solutions World Congress, Barcelona is the country. No, Barcelona is the town. How dare I say country? Anyway, you need to put this on the market unless you get to meet great people like Hobie and Carlos, they are in it to solve problems and make your life a better. Big time. Big better. All right. We're gonna wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. All right, once again, that is Javier. That is Carlos. They're talking about AI for industry. They're talking about digital twin. They're talking about simulation. They're also even talking about augmented reality. All on this particular interview. It was fantastic. All right, you can tell. I'm pretty passionate. I'm very bullish about the IoT solutions World Congress and your participation. You get to connect with people like Carlos. People like Javier and companies that are truly focused on solving problems and have a desire to educate, collaborate, and of course, innovate. That is a must put that on your calendar, we're going to have a lot more, we're going to have a lot more conversations coming from this event. And then of course, we're going to be there at the end of January. And if you're, here's a it's got out how to get on this industrial talk. Well, we'll be there too, as well. So you just look us up. All right. Be bold, be brave, dare greatly hang out with Javier and Carlos and you know what? You will be changing the world. That is why we celebrate you on this platform because you are doing incredible work. Thank you once again for joining. And we're gonna once again have another great conversation shortly. So stay tuned.

The post Javier Diaz and Carlos Toro at IoTSWC appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Mark Sage, Executive Director at AR for Enterprise Alliance about “Enterprise Augmented Reality to improve productivity, lower cost and improve safety”.  Get the answers to your “Industrial Collaboration” questions along with Mark's unique insight on the “How” on this Industrial Talk interview!

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Company Website: https://thearea.org/area-resources/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

augmented reality, people, companies, technology, real, ai, world, iot, absolutely, organization, alliance, industry, enterprise, sage, area, mark, industrial, listeners, conversation, business

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com Find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. Hey, and welcome back to industrial talk. Thank you very much for joining. We were on site at the IoT solutions World Congress, Barcelona, Spain, and you need to put that event on your bucket list plan for to 2023 because it's an incredible, incredible venue with incredible professionals, solving problems and that, you know, you if you want to listen to the other interviews, they're all out on industrial talk now in the hot seat this time, his name is Mark sage, He is the executive director at augmented reality for enterprise Alliance or area. And we're talking about how augmented reality will be impacting your business, the future of manufacturing industry and everything in between. It's an exciting time. And of course, we're all about that education. We're all about that collaboration and and definitely innovation. This conversation is dead center. Now think about becoming a part of the industrial talk ecosystem, because then you get the hang out with Mark sage and many others. So enjoy this conversation on augmented reality.

02:30

All right, hot seat Mark Sage. He's going to lay down some sage advice. I had to do it. In augmented reality enterprise. Alliance. Let's get cracking. You know? It's The pleasure is all on this side of the mic. Absolutely. So yeah. How long you been here at this conference? You just sort of arrived, just flew

02:59

in this afternoon, gave a talk and flying back. Now you

03:02

are a you're a globetrotter and trendsetting type of guy. All right, let's, let's for the listeners out there marks age. Give us a little background, where you come from, and then we're going to talk about augmented reality, because that is a cool topic.

03:16

And it certainly is a cool topic. Thanks, Scott. So I've been around in the mobile business for about 15 years working for various different operators. And ended up that kind of work, running some global alliances, looking to compete with the likes of the Apple iPhone, iOS and Android operating system, and just loved the idea of running alliances, where you bring in different parts of the ecosystem together to try and solve some real business problems. And then had the massive opportunity of running the area.

03:53

So defined for the listeners, in general, what is augmented reality?

04:01

Absolutely. So like to think of a continuum. We're normally in the real world, we spend most of my time in the real world, thankfully, some people more than others. Absolutely. On the other end of the spectrum is the virtual world. So we've heard often seen films and kind of understand virtual reality or completely in a virtual environment. There's nothing real in augmented reality is basically putting digital content on top of the real world. So you're still in the real world. But you're able to see that digital content in different forms different guises.

04:35

See, that's a hell of a definition. Because I think that there's confusion with there's there's an overlap between augmented reality and virtual reality. I think that that's a great way of being able to define it. Okay. So you're here. Augmented Reality enterprise Alliance? Give us give us a little 411 or background. You don't have 411 In the UK, what do you have for information? If you want to dial something, Google? Yes, it's Google. So give us the Google about this area.

05:15

It's got the kind of very simple what we're trying to do. It's a global organization, helping to accelerate the adoption of enterprise AI. When its long form, AI, enterprise Alliance, global membership, not for profit Alliance, dedicated to helping accelerate the adoption of enterprise AR, creating a strong ecosystem.

05:41

It's true, but, you know, I've been very fortunate to understand a lot of people are using ecosystem, and therefore I'm using the word ecosystem, and we are creating an ecosystem to, but mine is more to sort of revolves around gin and tonics. So this is global, nonprofit, great adoption of, but it's augmented. So you popped in AI, right? No,

06:11

My English accent, it was definitely a

06:15

see it is to see Yeah, so no to that, listeners, it's still AR. Which, which I guess I wasn't sharp enough to put it together. But that's okay. last interview, I can make those mistakes?

06:30

Absolutely. You do they bring up an important part. Yes. Because the bottom line, and you've mentioned it in your introduction, it's about solving real business problems. So it could be a combination of IoT data coming out of different solutions and different parts, AI might be involved by making some sense out of that content turned into information, AR augmented reality, is really about being able to show a view and work with that content, it's that kind of visual layer on top of it.

07:00

So I get it, I think it's very good. And I think that in the real world, if I had a series of assets out in the field, whatever. And let's say I have this sort of digital twin solution, then I can also put in a sort of a augmented reality type of component to that, and really, from my desk to have a real, real insights into the operations of my assets and be able to make good decisions, tactical decisions that are truly beneficial and, and timely.

07:37

Absolutely, and strategic decisions as well as strategic. So if we look at a couple of simple use cases, that's kind of tend to focus on the problems that can be solved. So again, using digital twin, potentially, but one of the things you could be is I want to create a new manufacturing line, I need

07:54

to bring in Oh, that's a use case.

07:56

Well, it's all about Yeah,

07:59

go ahead. Sorry. As I walk all over you because I'm a professional.

08:04

No, it's the kind of visualization. So if you have a new manufacturing line, you may need to put it, you may need to bring that up really quickly. You need, they need to bring new equipment in to the building. Now, again, using digital twin and AI, you can actually walk around and see if this will fence if it's gonna go around bends and stuff like that. So you can visualize the space you're in and use AR to understand the most effective way to get that those assets in as one very kind of simple, not simple, but useful use case, I would say where the industry is at the moment, we're doing a lot more and because COVID as well, but the remote Assist is the board's huge ships, and companies are making real return on investment, invest in this technology, because they don't have to have people traveling when something breaks down, you know, maintenance, stuff like that it doesn't have to travel everywhere, you know, the co2 emissions are reduced. And basically the the person with a problem in front of them is speaking to an expert anywhere in the world. Anytime that experts put a digital overlay on what that that individual needs to do to solve the

09:08

problem. See, I think that there are good and bad things that took place in COVID Look good is that I think it's it's accelerated the solutions like this and others. And I don't think it's ever gonna go back.

09:23

Absolutely great. And I think one of the kind of challenges some of the barriers to adoption, we call, you know, in AI, you have something called pilot purgatory, stuck in pilot the whole time kick around and trying to look at ways of leverage it. And using the technology. Well, remote assistance was a great way and because they had to suddenly think about, well, we need to think about the network. You're gonna have a limited number of people actually on the manufacturing floor. Yeah. How do we make sure that the downtime is reduced? So networking was much better remote assistance, all these kinds of tools that needed to allow companies to be better digitized, you know, once they've done And then there's a whole bunch of other solutions using these other technologies we talked about, it doesn't stop.

10:05

Because I find that companies that have been in this sort of journey who have said, Yes, we need to be in it. Yes, it's painful. Yeah, I get it. But we need to be there are in better position today, because they went through that sort of gauntlet. And they're able to have a more resilient type of business. And once again, never going back.

10:29

No, and to be honest, to stay competitive in the global market, they have to be yours. You can't, you can't be, you know, an old traditional company. I've seen them. And I've been in them where they're pushing PCs up and down the floor kind of maintenance, looking at old 3.1, Windows screens with maps and diagrams and the longest cable and just don't see it business with that today. So they need to look at this new technology and what what they need to do to digitize to do that digital transformation. And I

11:03

think I think the message is resonating. I think that they're, I think with your, your your alliance here, I think, and it's with OMG to it, right?

11:14

Yeah, absolutely. It's probably worth me, Scott, just explain a little bit about who's members of the alliance Yeah, gives you an idea of the kind of higher level there's three different segments. So there's the companies deploying the technology, as a concept, Boeing and Medtronic, Welsh Water, Rockwell, so So these companies that are out there, that are doing it within their own environment, so they're learning a lot and be able to bring that knowledge back. Then there's another group of providers, the technology, we tend to, in the AR bits, separate that into hardware providers. So the Microsoft's the magic leaks, real well in a whole bunch of other device providers, and then the software providers as well. And then the third group, we have a bunch of non commercial organizations, so things like government agencies, research institutes, universities, and standards organizations. And when you bring all of that melting pot together, kind of knowledge across a whole bunch of different subjects, becomes really strong, people are learning from each other developing best practice, they're not making the same mistakes that they could have potentially do without speaking to and learning from other people. And then we layer on a bunch of kind of content or information that they can use. So we focus on some of the barriers to adoption, things like security, safety, human factors, and creating anything from infographics to playbooks to really detailed research on anything from ROI calculators to gear with us, 5g and AI are doing to looking at human factors and best practice and a whole bunch of different things. So it's, it's that kind of melting pot of knowledge conversation, best practice, that really helps drive to successful implementation.

12:57

I don't know how you succeed in this this IoT world is this industry for Dotto without a collaborative type of model, because there's, I just don't see it.

13:11

I think you're absolutely right. And I think the companies that realize that, you need to understand where you need to compete, and then where you need to work together. And I think the companies that started to understand that we're the ones leading this kind of technology, and to be honest, would be a much better position to 510 years time, make this journey. Now. The other ones are going to pay struggle to play catch up.

13:34

Yeah, no, you're, you're spot on. I, you can't be I mean, this is so important. And, and, you know, listener, you just don't be prideful. You need to be a part of organizations like that. You just do and you need to contribute. You need to, you might have something valuable for, you know, people who succeed, I think there's just so it's imperative.

13:58

Yeah. And I think, you know, when people have gone through to deploy this technology, because there's also a big human element to it.

14:05

That's it. It's all here with the commodity, you know, it is yeah,

14:09

yeah. But people think it's like, oh, well, we're just deploying another set of kind of tablets or mobile phones, like, actually, that's the worst thing you can do. You're dealing with people that are actually doing work. Now. If you work with them at the very start, understand what their problems are, and how this technology can help them. They are going to be the biggest advocates of it. If you say to them, right, here's a I put this wearable device on and start doing your work. Your project will fail or it's likely to fail, because these people have some drama, you're doing something I don't know if I need it. I haven't been involved. I don't like this. They're kind of natural reaction, which is unfortunate, but

14:46

sadly, but it's it's a common tale. Because how I wasn't a part of the conversation, but you know, I think we've you've got a great alliance here. I think that It's really important. I think you're pulling in the right people, right organizations, right companies to be able to come up with sort of a roadmap that people need.

15:09

Yeah, I think and I think that legacy, what's on your mind as we develop that next kind of pot is abandonment, interoperability and standards. So as the industry matures, technology matures, companies are looking for that kind of standards development, that will be something have

15:25

to it because it's all about humans and trust I trust and an organization like this, it just naturally trust it, because you've got plenty of companies putting value into it like that. All right, how do people get a hold of you mark?

15:43

They can look at the area website, www dot, the area.org. Or, as the area

15:51

I'm digging the fact that you got that URL.

15:54

I go there a lot. No, it? Well, there's a huge amount of content, you know, people are interested, and we're gonna have a stick around there. You know, it's not always easy to find stuff, because there's so much there. And we're working on that. But we want to be a resource

16:07

for everybody. All right, that's Mark sage, the organization is area for augmented reality. And not to see I'm trying old eyes. Now, augmented reality, for enterprise alliances worn out. Anyway, that was fantastic, my friend, thank you for being flexible. We just, we just ran into each other and you were ready to go. Look at as I called you on the spot. You're a professional if this whole augmented reality thing. You got a good professional in podcast. All right. All right, listeners IoT solutions World Congress, that's where we're broadcasting, it is in Barcelona, excellent organization, you need to get involved. So thank you very much. We will have another great conversation shortly. So stay tuned. You're listening to the industrial talk Podcast Network. All right. Once again, thank you very much for joining us real talk and hearty thank you to Mark sage. What a great opportunity to interview him to have that conversation on augmented reality at the IoT solutions World Congress, How about them apples, the future's bright. And you know, at industrial talk, we're always I mean, I guess I always harp on it i, because I'm so passionate about the need for an industry, to educate, to collaborate and to innovate. And here's here's area, here's Mark sage. He embodies all of that. He's constantly educating, you go out to his staff card out on LinkedIn, reach out to him, Hey, you could see the articles that he just produces about augmented reality, how that's going to positively impact your life. It's an amazing thing. And he's also about collaboration. Because area is a is a collection of individuals and companies that have a passion to try to really bring that augmented reality to the your enterprise, it's going to happen, your minds will be involved and engaged and collaborate. And then it's just going to continue to be innovative. And I just, it's an exciting, exciting time. And it's such an honor to have that conversation with marks agent, and of course, many at the IoT solutions World Congress. And again, put that on your bucket list. It's a must attend event, even though Mark flew in and flew out. It's a busy guy. But anyway, they're talking about all of that at IoT solutions, real calm, and then some, and then some. And again, I'm just the guy that sorta Hey, I'm bringing a six pack of beer and having a grand old time and I get to soak up, you're coming to learn with me, so I get to soak up all that education. All right, we're gonna have to just call it Galata interview. People, be brave, dare greatly say that all the time. You got to be industries that but you got to hang out, you got to collaborate with people like Mark sage, and that you're not going to to end you're going to continue to change the world. Thank you very much for what you do. We're going to have as you know, I've got many more conversations at the IoT solutions World Congress. So stay tuned. There's more to come

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