On this week's Industrial Talk we're talking to Milan Kocic, Head of Sixth Sense at Hexagon Manufacturing Intelligence about “Why Innovation and Investment is important to Manufacturing.”.  Get the answers to your “Manufacturing Technology” questions along with Milian's unique insight on the “How” on this Industrial Talk interview!

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Company LinkedIn: https://www.linkedin.com/company/hexagon-manufacturing-intelligence/

Company Website: https://www.hexagonmi.com/en-US

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

hexagon, manufacturing, people, startups, innovation, companies, sixth sense, world, milan, work, conventional, industrial, problems, journey, conversation, big, business, thinking, technology, listeners

SPEAKERS

Scott MacKenzie

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.

00:22

Alright, once again, welcome to industrial talk, the number one industrial related podcast in the universe that celebrates you, industrial heroes all around the world. You are bold, take that to the bank, brave you dare greatly. You're solving problems. You're innovating. You are changing lives and you are changing the world as we speak. why not celebrate you each and every day? Yeah, you're that cool. All right. In the hot seat, we got a gentleman by the name of Milan coaching. He is with hexagon manufacturing intelligence. And he is the head of six. That's a tough word. Sixth Sense, open innovation platform. Pretty cool stuff. We're going to be talking about why manufacturers need to one innovate and invest in that innovation. Let's get that correction.

01:16

Yeah, again, we're talking innovation. We're talking about the necessity to make that investment. Well, you know, you need trust with people. And of course, you'll get a great sense that Milan is somebody you can trust. Yeah. Becton, he's a trusted depot guy. He's gonna just sort of shoot straight and answer your questions. And it's important that manufacturing and bring in manufacturing technology into what you do is very important. It is you gotta you gotta have to do it. Alright, we're sponsored by CAP Logistics, this episode. And let's just say if there's an Oh bleep moment with your supply chain with your turnaround with your whatever outage and you need somebody that you can trust, and you need somebody that can just get the job done. No matter how big CAP Logistics, go to CAP Logistics.com Definitely find out more great people great company, and, and they make it easy, they really do. You don't want to tie yourself down with that Oh, bleep moment, right. And, and with all the other stuff that has to go on, Cap Logistics makes that absolutely easy peasy lemon squeezy. And we're also brought to you by Deloitte, you know, Deloitte, they've got a bench full of incredible professionals that have their fingers on the pulse of what's taking place in industry. And again, it's all about who you trust, it's about who you're going to connect with, that can definitely solve problems. You got to reach out to Deloitte because they have a team of incredible professionals, focused on your success. Go out to deloitte.com Find out more. Alright. So a couple of things that I've been sort of noodling on, outside of the fact that I've been preaching on this. Are you getting the most out of are you extracting? Are you taking that dog gun? Talent squeezing every bit out of your engagements out of your conferences? And is there other ways that you can do that? Or are we just sort of going down the road? And this is my second, in this phase? Are we just going to do the same thing that we've always done? Do we are we sort of embracing conventional thinking, again, that legacy thinking? And I hope that's not the case, I hope that we just, we've got a very dynamic, very challenging environment out there. Hey, you can argue with me, but it is challenging, and it's challenging for industry, and it's challenging for people. And it's got a lot of dynamics happening out there. And we need, we need to really continue to think about conventional thinking, and is that holding us back? So here's a quote, just because why why do I have to create a CRUD? Conventional Thinking does not or doesn't change the world? Okay, because it's really procedural eyes. You know, this is how we do it. This isn't we just do the same thing. crazy ideas do and and working with individuals working with incredible leaders. They they are, there's a real consistency with the fact that there's that conventional thinking is pushed to the side. There's people that do that. But the reality is, are we really trying to think differently about solving problems, creating opportunities, cutting deals, whatever every element of your job, your business, and what you're doing? Has to really sort of take that at the forefront. I'm always intrigued now and I'll be the first to admit, I love individuals, companies that are doing things that are so unique, and so different. And and, and this is a collaboration. And it's a collaboration mindset. Because if you're truly want to fight that legacy, that conventional thinking, you're going to have to hang out with people who are at the same place, we are saying, this whole thing we can't survive in this, whatever this is, with conventional thinking. And I'll throw it out there. Because I think that that's the case. I think companies that are really creative, who are truly inside their heart desiring to get the most out of these engagements, and be mutually beneficial, and give of themselves so that other people survive, I'm telling you, that is where it's at. That is where it's at, okay? Just put that noodle wanted to ask that question, be truthful, do all that stuff, all right, an event.

06:01

And I'm very fortunate to be able to work with the IoT solutions World Congress, and this is an event in Barcelona, it is May 10, to the 12th. And I've been there pre pandemic, not during the pandemic, you know, the whole story there. But it really the the organizers, the people who are engaged in this particular event, really understand the necessity to create value. So if I go to this, this event, IoT solutions, World Congress, I would get the most out of that engagement, I go over there outside of Barcelona and be just a great place, don't get me wrong. But to be able to meet up with other companies, it's that that are also having a desire to do things to collaborate to really solve problems, and work in that sort of environment. That's what IoT solutions World Congress is creating. So if you go there, and you're just gonna say, hey, I want to just eat up by Aya, and drink the, you know, the wonderful sangria, while you're missing out, you're missing out on an opportunity for a great event to be able to impact your bottom line in a positive way. IoT solutions World Congress, that's may 12, or may 10, through the 12th. Put that on your calendar, Barcelona, and you can't you can't complain about that. That's Barcelona. All right. Now back to the interview. So what's interesting about this conversation outside of fact that I think Milan, and team hexagon manufacturing intelligence, which is glad that's not a domain, because I'd misspell it. But they they recognize this necessity for a real a ecosystem that is focused on innovation for manufacturers, and then be able to go to a place or go to a Yeah, a place physically, and come up with real solutions that solve your problems. Right. And, and that's what we need, specially in the world of manufacturing, we need to have that. And, again, I broadcast from the manufacturing and technology show. And one of the things that was brought to my attention is at that trust, we've got to find trusted people, companies to help us with this transformation journey, right? That's what hexagon manufacturing intelligence and their, you know, focus on this sixth sense. Great conversation, we pretty much dove into a lot of things. So enjoy the conversation with Milan, Milan, welcome to industrial talk. Thank you very much for finding time in your busy schedule. I'm looking out. If you're at the video, if you're looking in the video, and you can see back there, it looks cold back behind you. Is it cold?

08:55

It's actually not too bad. It's 64 degrees in lovely providence. But yeah, it will it will snow tomorrow. So it's not it, don't worry about it. It's New England. So anything goes

09:04

yeah, here in Louisiana, I have the AC on. And I'm not happy about that. I want it to be cold a little longer. Alright, for the listeners, let's get cracking on who Milan is give us a little background on who you are.

09:18

Sure. I'm a head of sixth sense open innovation platform at hexagon. It's our new kind of way of trying to engage startups and innovative thinking. But I've spent almost 25 years at hexagon in various roles, most recently, last 12 years in innovation. So I've done development of new products, services and all kinds of other stuff. So this is kind of culmination of everything that I've done in the past. I gotta

09:43

tell you, man, that's pretty cool. Because you've been if you've been there that long, you've seen a lot of innovations. You've seen a lot of growth and do you find it's, it's there's a speed right now that that I mean, I think it's fast. Do you find that happening?

09:57

Well, anybody who is anywhere from Five years, including a marriage has seen a lot of good and bad stuff, right? So I would say there's good usually tends to outweigh the bad. But I think part of what I'm doing now is a little bit of a frustration with speed in mature companies, because sometimes mature companies have a priority of doing things that they do well. And the speed of innovation sometimes outpaces their ability to kind of, you know, manage risk, do different things, and all those kinds of stuff that kind of they get into it. So it's always a balance at the end of the day, but it's you know, and some days are good, some days are bad.

10:35

So how do you how do you get a company that's sort of, shall we say, mature, and begin to, I guess, methodically embed or begin to go down that innovation route to see the value? What is it important?

10:52

Well, it's important well, you know, technology curves are very brutal, which is, there's no like a slight decline in curves. It's just one day, one day, you just fall off a cliff and you're wrong, irrelevant. You know, prime biggest example, probably the listeners know is like Blackberry, you know, Blackberry ruled the phones. And then one day, nobody knows who BlackBerry is. So you always have to fight for relevance. In some ways, I think managing your quarterly profits, and everything else in the same breath is you're trying to do risky investments and kind of innovation is hard to manage, especially if they're in the same organization. So part of kind of what we're doing is we separated this area of where we're going to explore an experiment, so that I don't, you know, I don't have to do roll up reports and quarterly p&l and everything else, I kind of live a little bit of outside of the comfort zone of the organization, and I'm getting some freedom to explore with, with startups what to do. There's a second reason for that. A lot of mature companies say that they want to work with startups. But I have this like theory, what it does is you just have a lot of lunches and dinners with them. And you actually never really do anything. So what you do is you create this fantasy of what the future could be like, but because of your operational kind of discipline, you have a really hard time, parlaying that into something useful. So you have to have something in some sort of a conduit, let's call it a speed dating service. Yes, startups. And so six senses actually that in like, 10, we compress the kind of let's get to know you. And then we decide if we want to get engaged, don't get married, or just go out and wait just doesn't really matter what it comes out of it. But rather than stretching this into five year kind of things, you do it relatively quickly. And even if it doesn't work out, you just start now keeping an eye on that startup, like, is there something we can do to just help them along? Because Sixth Sense, main interest is to help startups be successful. If that also benefits hexagon, that's awesome. But that's not necessarily my I'm, I would consider myself successful if one of these startups becomes a unicorn or half a unicorn or whatever you want to be. If we get to play the role in it, and we are part of the journey, that's awesome. If not, it's still a success at the end of the day, right?

13:09

So okay, so let's take that analogy. So, I'm a, I'm a manufacturer, startup, I'm here, I'm small, I've got, I've got grand visions, I come to you and I say, hey, grand vision guy right here. And I want to be able to see where we can go with this. And so we're gonna speak date, you're gonna you're gonna ask me some questions. We're gonna, we're gonna sort of ferret this out relatively quick. Let's say you're saying that it's not a good fit, however, however, we think it's, it's it's got potential. Are you saying you will help facilitate and maybe help that journey too, as well? That's not within granule? House exiga?

13:50

Correct. I mean, the the options could be that a startup gets introduced to a customer, a customer sees a potential that doesn't fit to hexagons, prerogatives. And our customer takes on the burden of trying to support the startup to do something, it could be a clean just investments, we bring in some venture capital. And together, we basically pump some cash into the startup and help them on their journey. Or it could be some kind of a joint venture OEM agreement, where we just basically give them the channels to facilitate, but they may be on the fringes of like what hexagon does, and then over time, that parlays into something because what we're looking at, you know, this horizon one stuff, stuff that fits really well into the business. But there's also horizon two and three stuff, like stuff that we don't know. So how are you going to find out if you don't start dabbling in those kinds of areas? So to me, it's just a way where you can find opportunities and options without necessarily, let's say, you know, burdening the day to day business because it's really hard to get attention and like, you know, I mean, you know, I, you know, I got to make products and satisfy customers. and deliver things oh, crap, there's this now person, I want to want to talk to him about innovation. And it's just balancing that. And now we have this safe space. And then we can explore, because I have a have a kind of a view on the typical accelerator where you come in, we teach you some classes, and I'll give you 100 grand for your 12% stake in the company. I think they're kind of empty, you know, in a sense, because not every company is the same, you can't package advancement in business into some kind of a book, at the end of the day. Everybody has, you know, you know, yourself. Founders come from different backgrounds, they come from different areas in the world, our program is global, which means, you know, somebody from Singapore and somebody from Louis, you know, Louisiana are not necessarily going to be the same people, they won't have the same priorities, they won't see the business same way us does a certain thing certain way, Singapore does it another way. So putting something into a box, it's a really hard way to manage things, you have to kind of be slightly flexible, and be able to adapt what there are opportunities to scale are truly in front of us. And then we see what it is, and we do the best we can to make them successful.

16:07

I like the terms be dating, I like that, that that to me since since a urgency sort of message, but at least you could still get that thing moving. I like to save space concept. And and being able to open that up, I think I think you're onto something pretty big here. And the reason I think that is because because of the speed of innovation, that what I see out here, that that it needs a place like this, for other companies to be able to sort of take it's it's so fragmented out there. So if I have a place to go, I don't know where I'm at in my journey. But let's say I have a place to go at least that's my North Star, I can go there. And then begin sort of that journey of time, as opposed to this sort of scattergun scattershot, hopefully I'll find some sort of solution that works or whatever it might be. Well, it's, it's, it's

17:04

you flip it to the what are, what are mature companies really good at? Well, mature companies are okay, at innovation, they still they do a little bit of incremental things here and there. But what mature companies are typically really good at is making money. So my job is not really to teach the startups on technology and everything else, we can look at the fit and see how things fit, you know, how does one plus one equal three, but what we are really good at is telling them how they can potentially scale their business. Because think about it, a small startup that makes a million bucks, and it works and is out of Louisiana. What is their opportunity to globally scale? How are they going to do that? Well, if you have hexagon, we are everywhere. So if we see the opportunity in certain parts of the world that fit this particular business, we basically helped them, you know, feel, you know, skip over certain steps that they would have to be painful for them otherwise, and try to leverage that experience from our end to help them scale. So to me, you know, let's do the stuff that we are good at and imbedded into the startups and let them help us be better at what they're good at, which is innovative kind of, you know, out there thinking and try to embed that into our own culture. So it's kind of like a 5050 thing at the end of the day.

18:19

So just an FYI, I hear people the listener saying at this is still just a thing for Hexagon. How do you sort of quail that? That pushback because I love it? Don't get me wrong? I think it's brilliant. But they're you know, there are people out there said, this is just an infomercial for Hexagon.

18:43

Let's be honest, partially it is I mean, at the end of the day, it is a marketing and a PR efforts so that people understand what hexagon does and how we do it. That's one part of it. Because it's inevitable, always, anybody who tells you otherwise is I think lying. What we're trying to do is while it could benefit has going on so one of the out potential outcome is it that we either acquired a company company shares the technology, we build something bigger together, of course, there's a benefit to hexagon in the longer run from a business perspective. But I think, you know, you and I have discussed this offline a little bit, which is sometimes you just want to do things because they feel good, right? I mean, like, not everything has to be a pre calculated move and premeditated by everybody. I think sometimes it's just good to do things kind of, like my big push is diversity and inclusion angle. I'm an adoptive dad of a little black girl and watching the world through her eyes. I want to make sure that the world is a better place and more inclusive in the future so that she has an option to start a company and be able to raise funding and be able to do other things. And I think some things you just have to do because they're good things to do. So it's not that it's a 5050 Yeah, of course if we FANUC hexagon benefits, there will be an awesome thing to do. But we also want to do things because at the end of day, we want to be viewed as people who are truly interested in a welfare of a startup and help them be successful. I mean, that should be the ultimate kind of thing where we want to go

20:14

see, and I like it, because let's just use a sports analogy, let's move that ball forward. And if companies like hexagon, and others big, do a good job at what they do, there is a necessity to try to continue to push that innovation and move that ball forward. And that is, from my perspective, a smaller company, nimble, willing to take that risk, get out of that conventional thinking that traditional thinking, and and be able to do that. And it's a way of like hexagon, and other companies to be able to participate in that energy, that excitement of that innovation, and be able to help everybody all around. It's a win win. And yes, doggone it, if you're listening out there, you better be about making money. And this is another way of being able to really help people achieve that success. And by the way, when your daughter gets married, or where it'll break your heart.

21:16

Thank you for the warning. It is. She's only, she's only

21:20

just telling you, it'll go by fast. Just FYI.

21:24

Thank you break your heart. Thank you.

21:27

I'm living proof, and I'm still struggling. Alright, so let's say I'm young, I'm nimble, I, what are my what are my action items? What do I do I invest more? What do I do? Tell me some of the stuff that I need to do.

21:42

If you're looking to start a business, or if you're looking at,

21:46

like, do I increase my investment in advanced manufacturing? Do I mean like, do all that stuff? What? Sure.

21:53

I mean, you touched a good subject. So we have done bunch of meetings with stuff people like Department of Defense and some other places. So the great theme, behind the scenes is the great onshoring or reshoring of manufacturing into us. Because of all the geopolitical, especially the more recent events as a couple of days ago, people understand kind of the importance of supply chain, because of COVID, because of China, because of what's happening with Russia, you the importance of manufacturing back on us Shores is a big subject. There's a secondary problem, the thing we talked about people is that they're not as worried about opening plants, like putting a plan somewhere in the US, there's plenty of space and plenty of money to probably do that. What they're slightly worried about is people. So where are they going to get the people to work in these plants? And I think this goes back to some of the conversations you're gonna have had in the past, which is, manufacturing is not the default choice for anybody. Like I've talked to high school students and college students. And when you mentioned manufacturing, I think all their thinking is like Charlie Chaplin in modern times in like the 30s, like coming out or running around and turning the screw. And I think manufacturing today is night and day compared to what that was. And it still has this kind of dirty image, kind of like farming today, which is, you know, funny thing is you go to a typical farm these days, and it's basically robots driving tractors and bunch of others. I mean, it's super high advanced technologically super.

23:18

And there's Advanced Chemistry, there's just so much going on. There's like, God, yeah, the,

23:25

you know, like farm yields today, compared to farm yields from 20 years ago are incomparable. So to me, technology and everything else that's in manufacturing, I think it's just kind of neglected stepchild. And I think in general, we don't talk about it, venture capital investment in advanced manufacturing has gone fivefold in just three years. And I think if you look at it a greater interest in this, I think kids out there who are in high school or going to colleges, they should seriously start looking at some of these callings because, as you and I talked, yeah, we cannot, we cannot all be tick tock stars and be in delivery people for DoorDash. Like it's um,

24:04

don't, don't sell yourself short there.

24:07

At some point, people have to do stuff that physically helps the society and you and I have we then we before we started doing this podcast, which is you look at your desk, in your mouse and your mousepad, and your keyboard and your monitor and your pen and your phone. That old came from somebody manufacturing something somewhere. All these things come from a place of somebody had to design it, and then engineer it and figure out which materials to use and how to produce it and that that's kind of the chain that hexagon exists in. And we believe that publicly we as people have to talk about this kind of subjects more. And we have to talk in a sense of augmented manufacturing. What I mean by that is every time somebody presents a future when we factoring it's always a factory with all the robots in it. There's no humans anywhere. And I think that's that's not a reality. The future realistic future is making humans superhuman, so that we can do super poignant, important things and robots do like crappy stuff like, you know, loading boxes, or whatever the story might be. And we end up doing stuff that's much more important than in a bigger scheme of things. But I think in general, we as a nation, or we, as a world have failed in raising the importance of magic of manufacturing, I think that's kind of like you say, What do I say to a young person? Don't just think you can build in a chat app, think that there's other wider implications of what you could do if you go, you know, into the world?

25:37

Yeah, I have to say, it's sad that we were very successful. You know, when I was growing up and going through school, we had, we had shop classes, and then at shop class, I was exposed to how to how to weld how to do certain things, but it was just, I was exposed to it. We don't have that anymore, whatever, for whatever reason, we've done a good job. But the reality exists, many of these manufacturing jobs, it's, I just want to make sure you listeners out there, it's not dirty, it's sophisticated, high end technology. And it's serious. And it's a great career path. It just is.

26:14

And we yeah, we talked to a business owner in North Dakota. And she told us she had a 25% vacancy for robotics engineers, she needed advanced robotics engineers for the for the factory, and she was paying California salaries in North Dakota, obviously, North Dakota in January is not the most pleasant place to be. But when you look at it as a young person, spending five, six years in that environment, learning about robotics, it's very much hands on you learn day to day stuff. That's a transferable skill set that you can take to other places as you kind of grow your your skills. But but because it's a dirty, as you said, because it's viewed as dirty people like oh, I don't want to do that. So they do something else.

26:55

It's I've been very fortunate. And I've been exposed to just an example of where robots are cool. I mean, it's, it's cool. I'm watching the the technician deal with the robot and getting it done, you know, tweaked and done it. Yeah, it's, it's in demand. It's cool. But what's interesting is is do you think, given and this is just a tangent right now. So we've got a, we've got a human challenge, right? We've got an education challenge, because it to your point, I don't think we have a problem citing anything or being able to, you know, put some brick and mortar in the ground, it's always down to the people do you find that maybe our education system is lacks the ability or is nimble enough to be able to keep current with the fast pace of innovation?

27:46

I think it's two things. Like I, I was fortunate enough, but 10 years ago, to do a bunch of work, for example, in Wisconsin, and Wisconsin has a great technical school environment. And there because Wisconsin is one of the most strongest manufacturing states in the US. And seeing that, and actively which Wisconsin education system encourages kids at high school, that technical school is an option. And it's a noble option. You don't have to go to college. And that's the only thing you should do. I think it's this kind of perception of things. And I will quote something that my mom said to me once, which is very controversial, which is he said, some people are meant to be doctors, and some people are meant to be janitors. And what she didn't mean by that is that somehow janitor is a less noble thing to do than being a doctor. She just said, Is there stuff for everybody to do? But we cannot all I think there's a tendency in US education system, to make everybody think that they should all be a doctor or a lawyer. And somehow, if you're less so you are a failure. Yeah, the right thing and everything else. Yeah. And I think we have to reset expectations and tell people, I mean, you know, this yourself, I mean, even during COVID If you're a plumber, you are making $150,000 a year because you need it. People want it today get their stuff fixed. And people are always like, well, a plumber, I don't want to be a plumber. Like that's not a noble thing to do. But at the end of the day, all these colleagues make a decent living, they all serve their function. And I think you have a lot of freedom to do whatever you want to do. And the same goes for manufacturing. And the thing is just we as an education system make a great emphasis on other callings and don't expose the kids to, you know, the wonders of doing practical things with your hands and everything else. I mean, I used to have shop wood shop when I was a kid, like there's no wood shop today. So how are you supposed to learn some of these things. So

29:39

you're spot on and that used to be the highlight of my day and I did go and that wood or or small engine or whatever it might be, but the reality is it's a it's a heavy lift to try to reset expectations and that is sort of a longtail conversation because it has to happen. We have to do it We have to have, you know, companies like hexagon who are committed to that, being able to help that. I think that that's an important. It's, it's important to have that I just think you've got it, we've got to do that, or, or manufacturing as a whole which there was a, I was reading an article, and I can't remember what it was. And there, there are things that that we do that move things forward, like, we're important, you move it forward. And then there's things that you could just, you know, the person, there's things that don't move things forward, manufacturing moves things forward. My history degree doesn't move things forward. Right. And it's just putting that into perspective, what we're talking about here is skills that truly, and positively impact society and move things forward. And that's what's really key.

30:55

Well, I think, yeah, I think it's, I think you're hitting on the right thing, which is, there's a swing and interest. And I think what I mean by that is, you know, people ask, Well, are there more startups in advanced manufacturing? Or is there more people doing things? And the answer is, yes, there's more people using tools like AI and machine learning and everything else to improve the processes in manufacturing. So now, same as people are trying to use AI to solve other problems, they're trying to use the same things to solve problems in manufacturing, to make it more efficient to make a technique. And if you make things more efficient, you're more sustainable, you use less energy, there's all kinds of other implications in investing in technology and advanced manufacturing space. And suddenly, there's a lot more interest, there's a lot more money that's interested in being in this space. And so we need to just capitalize on that part of it, your original conversation, part of it is selfish for hexagon, because we think there's a growth opportunity for Hexagon in that domain that we authentically exist in already and have existed for 20 years. But there's also an opportunity to engage very innovative and interesting companies that will solve really big problems for us. And, you know, we as hexagon, I'm from manufacturing, Intelligence Division, which is manufacturing, but we also do sustainability, we do other things that are out there. And we think that sixth sense will probably over time, expand a little bit as to where we are trying to look for inspiration, but it's all around stuff that is, as you said, more dirty in nature. So

32:22

I'll give you a we're working on some stuff within the utility space, this innovation, this, this conversation that's wrapped around you, it's it's impressive. And, and that message needs to get out and it needs to, there's just so much there too, as well, that could be with mining, that could be with transportation that could be with any of these second innovation. And I'm just telling you right now, if you're, you're frightened about innovation, if you're frightened about dipping your toes into that water, do it. You've got and I think, Milan, you us touched on it briefly and just like you're just in the game, if you're not in the game, if you're not just sort of actively in there, you don't see the opportunities, you don't see the horizon, you don't see what's might happen. You just got to be in it. And you got to find trusted people like Milan and hexagon to at least help you with that journey. Trust big time. It's a human thing. All right, we gotta wrap it up. How do people get ahold you?

33:23

Go to our sixth sense webpage, which is sixth sense that hexagon comm all the stuff is there, kind of if you're interested in getting in touch with me personally, email that's linked there, it goes to my inbox. So if anybody wants to talk to me further about what six cents and what Exxon does, feel free to go there. And we look forward to any further conversation on this.

33:44

That's pretty cool. I really enjoyed this conversation. There's a lot more that can be done. And I'm just telling you right now, we just scratched the surface. Anyway, thank you, Milan, for being on the industrial talk. Ready? Work. Great.

33:55

Thank you very much. Got. All right, listeners, we're

33:57

gonna wrap it up on the other side. If you didn't get that link, it'll be there at industrial talk. So stay tuned, we will be right back.

34:04

You're listening to the industrial talk Podcast Network.

34:13

Alright, once again, a hearty thank you to a Milan for saying yes. And being on the industrial talk podcast. The what always brings excitement to, to me and what we do here at industrial talk is to be able to have these conversations with real individuals that understand that conventional thinking is not a real good way of creating a business that is resilience. So keep pushing. And thank you very much, Milan. I really enjoyed that conversation again. Here we go. IoT solutions World Congress 10th and 12th of may put that on your calendar, but it's just going to be swimming with professionals that truly want to solve problems and and definitely want to collect Every do that IoT solutions work. Alright, stop with the conventional thing. Stop with that legacy thinking. Think different. Push the people. Be brave dare greatly hang out with people like the lawn, you're going to change the world. We're going to have another great conversation shortly right around the corner

The post Milan Kocic with Hexagon Manufacturing Intelligence appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Stan Schneider, CEO of Real-Time Innovations (RTI) about “Solutions that enable autonomous success”.  Get the answers to your “Autonomous Innovations” questions along with Stan's unique insight on the “How” on this Industrial Talk interview!

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SUMMARY KEYWORDS

people, data, stan, rti, world, industrial, cars, problems, innovation, vehicle, autonomy, technology, collaborate, company, cloud, solution, intelligent, connectivity, run, trusted

00:00

On this episode of industrial talk, we're talking to Stan Schneider Real Time Innovations or RTI, about autonomy, the technology that is needed to encourage and to facilitate autonomy, you need to listen to this podcast. Let's get going.

00:20

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat, grab your work boots, and let's go,

00:38

alright, let the celebration continue on industrial talk. This is where we highlight and celebrate you industrial professionals all around the world. Because you're bold, you're brave, you dare greatly innovate like nobody's business, you're solving problems, you're keenly focused on that. And you're making my life and the lives of many around the world. Yeah, you take that to the bank. As mentioned, we are talking to Stan Schneider, CEO of RTI, and we're going to be talking autonomy. But there's, there's this whole level of innovation that is needed. So let's get cracking.

01:18

Be like it or not, it is here to stay. You better be in the game, you better find your trusted innovation team to give you the give you the lowdown on what is taking place in industry, what is happening in industry, from an innovation and technology perspective, because it is necessary for you to create that business of resilience, that career of resilience. And I can't I mean, the conversations that I have all the time is how do I how do I, as a company, leverage innovation, leverage technology, to help my business, be better in the future, whatever it might be, get greater value out of my assets, whatever that is, that conversation happens all the time. And the only way that I can give you guidance on this is you got to find trusted, advisors trusted, because there's a lot of buzz out there. There's a lot of noise out there on innovation. So Stan, yeah, you can definitely trust that gent, and you can trust the people at RTI. Alright, couple of things, before we get into the conversation that I want you to put on your calendar. All right, we need to get back to normal, right? Whatever that is, whatever that next normal is, let's, let's lean on each other, to be able to do that. Let's have that, you know, that ecosystem of people driving to get back to normal, whatever it might be, I want you to put this event, this wonderful event on your calendar. It is of course, the IoT solutions World Congress, and it is May 10, to the 12th. It's in Barcelona. And I've been very fortunate to be there at a couple of times. And it is a spec tacular event. And it is Chet I mean, you're you're tripping over people who have just mad skills. And it is a great, great venue, to collaborate, to network to get the most and solve problems and find the individuals or find the companies that can definitely answer those questions trusted, right. And that's what we're all about. Now, I'm going to also just sort of just encourage you, you need to be a part of the industrial talk ecosystem. What does that mean, Scott? Well, it is, of course, an entertainment platform, but an industrial entertainment platform that brings out the human side of all of these incredible leaders, industrial leaders. But the best part about it is that you get to collaborate, and you get to connect with people who are just all bent on solving problems, and helping each other achieve whatever success they're trying to achieve. Over the years, I've had a number of conversations as you are well aware. And the conversations always, always, it's never really the technology. It's always the human side. Who can I work with? Who can I collaborate? Who can I trust with? Who can I do? Who can who can who can I? Those are always the questions, always the topic, because everybody, everybody wants their business to succeed their career to succeed, who do I collaborate with, to make sure that that happens? So I'm going to challenge you on these conferences. There's a ton out there, you, man, you go out to this website called 10 times.com 10 times s put an S on that and you'll see All of the events around the world incredible website, by the way, and but the reality is, is that what are we doing? What are we doing to get the most out of these events for your company, for solving problems, and I'm going to just share with you how we approach these conferences outside of the fact that we broadcast Yes, one. And that is just a great way of being able to get the attention that you so desire and deserve, right. So we broadcast live at these events, it's fun, it has nothing short of fun. And then we create this video, and the video is fun. And it highlights all of the wonderful things that are happening at the event and the energy. And it just is a great, great combination. one two punch on how to get that attention to you so deserve but the reality is, is that Gone are the days that we just go to a conference, drank great bourbon and eat great food and and Yuk it up with many people, it could still happen. But I think we have to be far more pinpoint focused on why are we there? How does it impact our bottom line? What is the return on our efforts, right. And so you have to think, think in a way of being able to say, Okay, I'm going to IoT solutions World Congress, there's a pre pre activity, right pre, then there's during, and then there's post, I break it up in those areas, if the pre activity includes I need, I need to schedule schedule, firm connections with my existing customers and my quality or whatever quality connections, I'm going to do that. And that requires a lot of pre work a lot of work upfront. Because when you get to that location, when you get to that site, when you get to the event, you're ready to go, you're ready to roll, you're ready to have that conversation on how your solution, your focus, your, your whatever it is, can help solve problems. And then you fill it up. And then you just keep because the reality is, we could go out to LinkedIn and say, Okay, I'm just going to try to find some quality leads out there. And it's just the cost. But the reality at these events, these events that bring everybody together, they're all there, face to face, human interaction is key, get the most out of it. Okay, so you go to the event, you're on a podcast, you're talking about the subject matter you're talking about, you've already done your pre work, you're out there, now you're, you're doing your stuff right there, you're broadcasting, it's great, you're getting a value added, you know, asset right there. And then. And then the real goal, real rubber is is that you follow up, you nurture, you have to keep at it, you got to you've got to continue to nurture the relationships, listen to what is being said, what are the problems that are being communicated? How does your solution Listen, how your solution could solve problems and be able to have that conversation. But the best part, and the most important part is that you're desperate, you're focused on that individual success, right? It's keenly focused, I want that individual, that company to succeed. To do that, too. You've got to open doors for that customer to it's not only just saying, Hey, we got a great solution. Here it is. It's wonderful. And it could be that right. But I want a relationship. And I know many water relationships that go beyond that. It's like, Hey, I hear what you have to say, I know our solution is good. But I'm destined and focused on your success. And therefore, therefore, I'm going to introduce you to this particular individual. And you make that introduction, you're part of the solution. Talk about Goodwill, talk about the way to collaborate. And I'm telling you right now, trusted individuals, important solutions, innovation important. But the reality is, you don't have all the answers. And that means you need to collaborate. And the more you collaborate, the more you have that conversation, you will succeed. And you'd have to succeed because you're that important. You are, you're just that important. All right. Let's get on with Stan Schneider. So I was very fortunate to be able to interview Stan at IoT solutions World Congress in Barcelona, great guy, and you'll quickly recognize that he's definitely smarter than me. He is. He's got a real sense of honesty, and a desire to truly solve problems. So as we start talking about trusted people, Stan is one of them. And if you're looking and if you're trying to say, okay, autonomy is an important component to my business, and I can't send us data to the cloud, I need something that is right there. So that there's this quick, quick response. Like, let's put it this way. Automobiles. Yes, you need quick response. Stan knows all that. His team RTI knows all that. And I think that you need to reach out Schneider CEO, real time innovations. They just go by RTI. That's the website. So enjoy the conversation with Stan. Stan, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best. And I mean, the best and the well educated listeners that industry has on industrial talk. How are you doing there, Stan?

10:48

Great.

10:50

The last time we spoke it was in Barcelona. And again, I think I shared with you prior to this conversation that I can't even remember that. I feel like I had hair that that time. Well, it's I'm so glad that you said yes. And you and and the reason we're doing this is one absolutely want to know what's what's happening at RTI, what's happening with standard, what's all of that that's all important. And also, we need to talk about getting our life back in order and whatever that looks like from the IoT solutions World Congress. Before we get all into that, give us a little background, Stan on who you are.

11:26

Hi, I'm Steve Schneider, I run a company called Real Time innovations, RTI, we are a software framework provider for autonomy are the largest in the market by a pretty good margin, we build a software that allows you to put together intelligent distributed systems outside of the cloud. So people think AI is everywhere. It's really not it's mostly in the cloud. And we are trying to enable the real world to be more intelligent by taking smarts and letting them run outside clouds. So

12:03

so I don't have to go to the cloud with your with your solution.

12:07

Now we use things like you know, we call it autonomy. Everybody says you say autonomy, right? Things vehicles, and we are in 250, autonomous vehicle designs of an amazing variety of things. But

12:21

I gotta ask the question, is it really going to happen? Well, will the future just have autonomous vehicles where I could just jump in, get on an autonomous vehicle or my car will be autonomous? Will that ever happen? I mean, really?

12:37

Well, sure, autonomous vehicles are everywhere. Now you probably don't realize that, you know, we started out doing flying things. Lots of autonomous flying things, much easier problem but jumping in his car and dry as soon as you get the, the, you know, bio prejudice out of your head that people are better drivers and computers, you can do that. I started my career crashing cars for a living. So did you really? I did? Yeah. University of Michigan. I was a biomechanics impact.

13:14

Researcher. Yeah, the first one? Just FYI. I don't know, Benny, you're the first one. Congratulations.

13:21

He said I was so I was very excited about that is a long time ago. But you know, back then, we were working on things like, you know, smarter airbags, multistage airbags and Side Impact Protection Systems and crumple zones and crushable steering columns and child seats and wheelchair restraints, and on and on and on. We have all of those things now and more along with you know, stuff like any blood brakes and electronic stability control and any drunk driving laws. And back when I was there, I was all excited because 45,000 people a year in the US were dying in car crashes.

13:58

See, that's pretty cool. We take it for granted out right? We just do. We,

14:03

the sad part is that today, right? I mean, pre pandemic, I suppose there were still 40,009 year kind of crashes. So from a safety perspective, you know, we're driving more miles so it's better per mile. But you know, we couldn't even run tests more than 35 miles an hour. It's just too much energy above that. And I don't believe you can ever make cars safe without fixing the number one safety problem in cars, which is you

14:34

well, maybe pre pandemic but postponed or right now during pandemic I never tried so

14:39

yeah. changed a lot of things but I I do think that you know, at least from a statistical point of view, our task will many locate merit, many environments will be better than non autonomous to go through it soon. And it's a you know, The computers will make mistakes you would never make, you know, they'll they'll, some of the famous ones will mistake a truck for a sign making go under something like that. But you make mistakes that computer and ever make falling asleep and

15:15

driving drunk. And personally, I think it's going to map out,

15:19

you know, everybody, everybody's done that they shouldn't do that. And it's just, yeah, so I do think there will be a time when man in place, you know, it's not going to be everywhere immediately. The autonomous vehicles are coming and they will be safer.

15:37

See, I'm all into it. And and, and I'm, I'm very bullish on it. I think it is definitely going to happen. Yeah, it seems sort of, you know, Logan's Run ish, I guess future. But the reality is, is people smart people like you are making it happen and thinking through it. And it, it just gets better. And so, Michael, my my hope is that all I have to do is jump in I don't have to drive, and I'm safer. And I have to deal with traffic either. I could just sort of sit back and you know, hang out. Alright, let's talk a little bit about IoT. In our conversation prior to this conversation. I thought this was absolutely brilliant. And and listeners agree or disagree. Don't send me a text. I don't want to hear it. IoT. IoT is poorly defined. And I agree with you 100% on that one, because it's, it's like the miscellaneous file, right? Yeah. So I tore through the internet of things. And it's like, things and give us a Why do you say that?

16:42

Well, everything, by definition is a thing. That's very everything. So Internet of Things doesn't really mean much of anything, except that everything has a computer in it. And everything is connected, and awful hard to name anything, they won't have a computer and be connected and just a very few years. 2030 years out there. I mean, computers are increasing in performance and decreasing in costs of this stunning rate. I went to the University of Michigan, I remember going to football games, it'd be a stadium with 100,000 people in it. 100,000 people and you just feel like this little thing, right with this huge press of intelligence around you and humanity. Well, computers increase in performance 100,000 times every 25 years. So when I was a little thing in that stadium, I imagined that entire stadiums available for the computing, I have today, in 25 years from now we'll have 100,000 stadiums, a factor of 10 billion, no more than 10 billion 10 billion in 40 years. So it's it's more than than

17:53

But it's it's even even that timeframe. It's compressing even faster there is there's a philosophy out there. By the way, that's bucket list stuff for me. I want to go up to Ann Arbor, I want to be in that stadium, just just to see it. Because it's it's perfectly shaped. It's like perfect bowl. I like it. Alright. Yeah, I digress.

18:15

10 billion action 50 years, it's just it's, it's hard to understand that it really is the only thing that matters, you're building a system that has to last for the next 3050 years, even 20 years. It really is the only thing you should be thinking as the only factor that matters is how do you take advantage of intelligence, which people don't people don't get today. But I do think the IoT is really pretty much divided into three huge I call them spheres, buckets, whatever you want to call them. There's the device monitoring bucket, which is most of the consumer world in a lot of industrial world to is where you have a device, and it talks to a single cloud service. It may be lots of devices, but it's just, you know, one cloud service since I think like your Nest thermostats or your Fitbits.

19:11

Right here, baby.

19:12

Right, exactly. It's connected to a single cloud service, and it can monitor and control things. In the industrial space, you'll hear about, you know, predictive maintenance and things like that where it's monitoring device. That's one class another class. That's probably the biggest class by the way, good. Sort of the easiest in a lot of ways. The other class is optimization, intelligent optimization, where you sensor eyes, a factory or pipeline and you collect a whole bunch of data and you get it up to the cloud. You think about it. And you use that to optimize the system, typically not very real time. Maybe only optimizer once a month, you're going to change how you manufacture something or what you manufacture based on market or something huge class a lot of the big platforms out

20:04

there, isn't it? Hold it before I forget, isn't there an overlap between the device? And then the Intel optimization? You need a bunch of devices to create that? Intelligent operations? Right?

20:15

Yeah, but it's not I don't know if any strong statement, of course, there's overlap everything, it's everything,

20:22

right? Things

20:25

are things I don't know very many device monitoring things that are also integrated in where they're trying to control and activate devices. That's integrated in with a big data collection AI for more many, many different types of devices. Maybe there are it's I'm sure there are actually take that back. It's not. It's not a huge thing. It's not really my world anyway, my world we live in the edge autonomy world third big sphere, where, instead of having the intelligence in the cloud, the cloud might be a player, but the real intelligence needs to be in the edge in the field, where it's running a car, or a medical robot, or power system, or a defense system, or radar or something, you have to have high performance, high reliability, you could never really count on. I would never, you know, safety research, I would never delegate my safety to anything off vehicle. It's just too many too many failure modes.

21:25

So so the edge as a whole is is there's a there's a speed, right? So I have everything sort of there at the site. Right? If I sent that information to the cloud, there's a there's a latency is that is that the benefit of this?

21:43

That's a benefit. Reliability is probably a bigger benefit. The ability to handle lots of high performance can activities another benefit. You know, you just it depends on the application you're trying to do. But the real, the real benefits to having intelligence there with you as you can make sure it's always available, make sure it's always fast, make sure it's connected in the right way. And we sell connectivity technology that says data centric, and I can explain that if you want.

22:22

Yeah, I do. Because well, you're just, you're just full of interesting jargon, that I have no idea what you're talking,

22:28

right. Well, I mean, I mean, trying to make it as simple as possible. In the intelligence world data is everything, right? So data in the cloud is the reason Facebook and Google have such a good map of you is I got lots of data about you. And you know, data is everything, everybody, everybody sort of gets that today. But in the cloud, you have, you know, to make a model of you at Facebook, I've got these months, years decades, to figure out stuff about you and connectivity between you. If you want to make a data centric model of an intelligent vehicle that's moving, the world changes every millisecond or every several milliseconds anyway. And so you have to, it becomes not about the data itself. What about the data flow, getting the right data to the right place at the right time, right, please might be an AI, or an intelligent algorithm that has to have enough data about its surroundings to make decisions. And those decisions happen have to happen in 20 milliseconds, not 20 weeks. And so it's the same concept as it is the data centric cloud world. It's just now really more about data flow that is about the data itself, you have to get the right data that you

23:54

provide it, can I say that there are different avenues of data. Like sometimes data could go into the cloud, because I don't need it right now. I mean, it's goes up there, it's fine as a, but then there, there's data that has to reside on premise, or in the edge or whatever. So that I, I have the necessity to or have the capability of accessing it, or it delivers insights rapidly. Or there are other avenues like that. Not everyone has to be at the edge.

24:28

No, it's definitely there's always layers. Like there's an architecture called the layer data bus, which is a good example of that where you have a go something inside the vehicle, the car people and people get cars more than other things, even though it's only a small part of the opportunity out there. But you know, cars have Lidar is in radars and Video Intelligence and other kinds of sensors and actuators that has to run and that that environment has a very high speed data flow rate. requirements to get the right information to the right intelligence the right time. So you can make decisions. You know, if you're, if you're not in the car, if you're some control center, something that's monitoring 50,000 cars, you might want to know things that are derived from that car, like where the cars are, how fast they're moving, whether they have people in them or not, whether they have some maintenance problem, if there's somebody stuck, what do you do, if you have an autonomous vehicle, it's stuck in a construction zone, you can't really drive anybody there. But I'm actually on the board of an organization called the tele operations Consortium. Not that I think you can delegate safety to a remote operator, you can certainly delegate getting unstuck, to remote on prayer. And that is another layer of different kinds of data. They don't necessarily need direct access to the LIDAR cloud, but they may well need direct access to the video to see what's going on. And then there's a you know, another layer even above that, where you're going to optimize the use of your vehicles and decide whether you're going to deploy them all to Northeastern Phoenix, or, you know, even take some out of that market, or what kind of vehicles might be more effective, or who pays the most money. And the certain kinds of things you do in the cloud today, which is really becoming more of an optimization tells you an optimization problem. So those things are all mixed together.

26:22

How? Oh, great, this is what you know, you've just started, you tripped a lot happening in that little segment, you trip connectivity, this that do this, but I don't even know where to start and tell you

26:37

where to start. Talk to me. Start with the data, start simple start with the systems do I need out of this system, data is coming out of the LiDAR, what data is coming out of the operators or whatever. And they try to build a system designed around the system as components, like object oriented designs that are really designing around objects, which are almost always mapped to physical things. If you instead just turn it all around, it's a complete, I have a great slide where I show an upside down picture of a lake in the forest look, nice reflection, it looks okay. But there's something wrong. You flip it over and everything sort of changed. If you just think about what data do I have, what data do I need? It's why it's called data centric. You start with a data, and then you can build the components around that data, everything gets very much

27:42

easier to deal with. See, I like that I

27:44

like that much harder than you think to actually do that. But

27:47

yeah, because if I saw a, you know, this big old cauldron of data, right, and swirling around, I even have a hard time figuring out that, is that data? Do I want that one? That what that what does that bring? Right? That requires some skilled eyeballs. It's not my eyeballs, it's somebody else's eyeballs. But to do that, I like the fact that you have the data. And if that data is allows you to be a better, you know, make better decisions, then yeah, you might. And then, then if that's the case, then yeah, okay, let's design something around that. And I guess my

28:24

Go ahead. My favorite architecture diagram has exactly two boxes. It has the application, whatever it is, you're doing, yeah. And then, you know, at almost any level, and then inside that there's another box that says data. And what data Centricity does is logically makes it look like all the data in the entire system, this could be this 50,000, vehicle, cars and all their lidars and all their you know speeds and motor currents or whatever are all logically available, any application that asks for it. With the right call quality of service, like delivery requirements, the security and all that kind of thing. It makes it way easier to write applications, and way easier to do things like make a mobile if the, if the application can just request its data and I need it, you know, maybe I need it with 100 milliseconds delay. That's the latency you're talking about. An ad guy, I know how big it is. And I know all that kind of thing. If I can meet that spec, I can be on the vehicle I can be in some controller on the vehicle, I can be in the cloud, I can have the vehicle drive around and change networks it doesn't matter because my applications only dependent on the data. It just makes it way simpler design. It's a it's a definitely a leap of faith in your thinking as a designer to think about the data first because for most people, it's it's

29:56

and there's there's a lot of companies out there that have been collected data they just have data data, I've got data, and then they they deployed these systems, but they really do not take advantage of that data for point of clarification. Stan, you mentioned it a couple of times for some of the individuals that don't know, can you define LIDAR? What does that mean?

30:18

Lidar is basically Laser Ranging LIDAR shines, a laser usually scans. So think of it doing that. And it's, it's measuring how far away each of those scan points are. So just like your old fashioned CRT monitor would scan the screen and draw a picture, it's doing almost the inverse is scanning an environment and giving you 3d distances, everything in the environment, and they can be pretty fast, and they can be very accurate. But of course, you pay money for both of those features. You can have cheap ones that just do one line basically, will give you some idea.

31:02

But everything else is the price is coming down,

31:05

right? You see him sitting around me, the mechanical ones spinning around on the top of vehicles, those are relatively high end, ones that are may have a lot of ability to get a lot of lines. And they they get a new update every time they spin around. There's some fancier ones that are all solid state that use phased arrays and things like that to change where the where the lasers scanning. It's cheaper, it's not as accurate. Can be faster someday it'll be fast and cheap. Faster, better, cheaper, right, choose any two.

31:39

Yes, but but but it's gonna happen. And I agree with you on that one. It just is because they're smart people like you and others that are that are going to make that happen. And I mean, the future's bold. From my perspective, I wish I was younger, just but you've been doing it for looking at your stack card out there. 17 years, you've been? You've been leading the way for a long time.

32:05

I mean, you've seen the data centric world since Yeah. So yeah, it's been a while. It's a it's an exciting space right now. It just is. We see it everywhere. Yeah. Medical and, you know, we read,

32:25

I'm reading this book, and it talks about technology convergence, I don't have it in front of me. So I'm not going to spout the title of it. But it's, it's that convergence. And then people like you can see other technologies that that are going out there. And you're saying, Hey, I could use that that helped me here and it, and you put it all together, and it just creates a more I don't know a better solution going forward. It's really nice to

32:52

at least sell integration technology. So I'm 100% behind integration is the hard part, I find a bigger blocker out there. And that bigger blockers just flat out confusion.

33:07

And I'm the president of that fan club, because I try. But it's you're right there. There's a lot of confusion out there. But

33:16

we have I mean, there's an alphabet work activity space, there's an alphabet soup kind of activity technologies out there. And everybody, they all use the same kinds of words. They send data, they're latency, they have throughput they have and in reality, they're just completely different. There is different is trains are from tennis shoes. Yes, they're both transportation technologies. You can't interchange them. And so we actually have a we have an online tool if I can login to that comm. And you can answer a bunch of questions. And it'll tell you at least which standards are somewhat appropriate to your world. See, that's cool. We did that originally to stop people from calling us with problems? We can't so.

34:07

So let's create a tool. And yeah, we could solve that. No,

34:10

yeah. Well, we want to talk to the people that will fit, I can ask you five questions and tell you if you're gonna buy our product. And there's simple things like if you said the word millisecond in the last two weeks Do you have more than 10 programmers? They aren't like, you know, give me your design specs. They're just very simple things that you can ask people to find out if you're even in the right Galaxy

34:37

seat. I think that there's a necessity. And I like the simplicity of that approach. I think that there, there tends to be a greater amount of complexity that doesn't need to be there, which then creates greater confusion. So if there's any way of being able to simplify that message, I'm all in because I guarantee you the majority of People? Well, let's put it that way. I'm definitely not a target market. But I like to see what's gonna

35:07

kind of kill you have a nice little online tool, the AIC did a great piece of work called the industrial Connectivity Framework that has all these. It's like 130, dense pages of PDF, I would not expect most people to read but we sort of distill that down in just a few questions that direct people where to go if they're looking at MQ, TT or Kafka or DDS or what say,

35:33

that's a Moscow

35:36

is all automated. And we're not trying to sell anything, we're actually trying to direct people to go to the right way. So we don't deal with the ones that are going the wrong way.

35:46

He mentioned I consortium.org are in industry IoT Consortium. There's a there's a new rebranding out there. And I'm, I'm struggling with the new branding of it. It's in industry IoT Consortium. That's a mouthful, but they got a lot of smart people

36:04

founded or co founded the IoT solutions World Congress.

36:08

Look at you segue again, if this whole RTI thing doesn't work out, you've got a a great and beautiful future in podcasting there, Stan. So tell tell us why. Tell us why IoT solutions? WorldCom.

36:23

That's a disaster.

36:27

Yeah, wow. Very go. Disaster. Don't compete with me. Let me ask why. What? Why is IoT solutions World Congress important to you?

36:38

Um, well, it's been evolving with everything else. This year's plan I love their reorganizing around technology, yes, classes instead of other things they've tried in the past. I think that's really useful. It's, you know, our my company sells into a dozen verticals. So organizing my vertical doesn't help us at all. But we sell a very narrow value proposition, right, we saw only the people answer our five questions. Clearly, way easier if you're going there to get an idea of the components, you know, connectivity and security. And they're, they're all almost obviously somewhat related. You can't have conductivity without security, for instance. Yeah. But it's so much easier to understand the thing and remember, the number one blocker out there is confusion. If you've divided it up into the server component, technologies, people get it better that way. And there's companies like, you know, we have a security solution to but we we will be in the conductivity section, because that's really we have security that works with our kind of that kind of activity that they don't sell a security solution. We just have one that goes with our stuff, which is more common.

38:03

Yeah. See, it's interesting, and you bring up a good point there. One, there are companies out there that are reluctant to true, you know, we do we make our things this way, this is how we have been doing it forever. And that's, that says sort of legacy mindset. And that's fine. I believe that if you are a company that has a desire to be successful in the future, your journey, your strategy, your strategic thinking has to include all of this, this wonderful innovation such as what RTI does, the other area that I think is necessary, if you say that is a fact that is a reality, it got to participate. Then events like IoT solutions, World Congress, and the people that go there is a great resource to start learning and begin your journey. And to find trusted people like Stan. How's that? Did I did I nail it, Stan?

39:05

Yes, pretty good. For you, you know,

39:09

hey, my big game today their stamp be game now my game?

39:14

Definitely. You know, in general, most people go to things like this to understand the world. Confusion is the biggest blocker. The confused mind says no. And, you know, it's a big risk. I mean, our average customers probably spending a couple 100 million dollars building this new intelligent system. And obviously some of them you know, the famous ones like the Eevee autonomous vehicle, they just vehicle design, spending multiple billions of dollars in a decade and to go into that without understanding what's going on is, you know, is not going to happen. So it's it's a good thing. least to go and see how others work and some people are afraid it's all vendors. Well, vendors know what they're doing. I hate to say it, but we've we failed. We've got 2000 applications out there. We failed hundreds of times in that right. And we've learned a lot and we definitely have some ways to help people think about their problems. It's different.

40:23

All right, we got to wrap it up. How does somebody get a hold of Stan and RTI and why that's important outside of the fact that if you're contemplating this, I think you need to at least go to it's rti.com.

40:34

Right. rti.com Easiest URL there is out there

40:38

I can remember it

40:42

will tell you a whole story around now. Um, yeah. Glen, RJ comm you can learn all about the company. You want to connect with me the best place on LinkedIn, just go to LinkedIn for stationery. There's a lot of standard nighters in the world, unfortunately, but yeah. Close to the space.

41:00

Yeah. So you asked that listeners go to Stan Snyder. Put a little comment there, RTI. You'll see it go t greenery, Ana's header, quote, yeah, that that's the Stan, reach

41:18

30 unique LinkedIn page is all a bunch of stories. So yeah, if you like stories, you can go there and read about why we did the company. And that's cool. See why I left my, my Stanford

41:32

academic careers is getting ready. I said, you got a little PhD at Stanford.

41:37

Yeah, a PhD from Stanford. And I left I left academia because essentially, I figured out 95% of academicians are working on problems that simply don't exist. Which I mean, that's not a dig at research, because after 5% changes the world, but if you're in research, you got about a 95% chance of doing nothing useful.

42:02

That's a whole other conversation that would frustrate the hell out of me.

42:06

Yeah, it's it's frustrating in a company. If you do nothing useful. You fail and you get to go do something else. Yeah. Nursing, you can claim you're leaving for decades. And next thing not being having any followers. That's a

42:21

whole nother conversation. It's like digging a ditch and filling it back in.

42:27

To get me in trouble with my academic track against it at all. It's just it's a tough game. Yeah.

42:35

It is. Running a company to be fair, but to be fair, I agree with you. 100%. I've been there done that. And, yes. Don't Don't be squiffy about running a company. You've got to. That's a that's a whole nother conversation.

42:53

You say the word slipping.

42:54

I could say squiffy. You want to put it out on a bumper sticker. You could say squeaky No, no, no, no, no, no, it's it's good now. You get you get it's like, squiffy today, I can't believe it. I got that from a movie. I can't remember where but they are. So I'm squiffy. Wow, is it

43:22

yeah hard working fast paced enthusiastic person who works in a restaurant or bar

43:32

Stan, thank you very much for being on industrial talk and saying yes to something today. squiffy run away have a good time on that one. All right. Thank you, Stan for being here. Great. All right. They're not

43:51

I do end up traveling anywhere. Let me know. I'll hang out with you.

43:56

Yeah, let's see. Hi, beer factor with Stan. You want to hang out with him? You want to have a beer with your factor. Hi. All right. We're gonna wrap it up on the other side. Do not go away. We will be right back.

44:09

You're listening to the industrial talk Podcast Network.

44:18

All right, that Stan? Absolutely incredible conversation, Team RTI. They are focused on your success and you definitely could trust them. Reach out, go out to Stan Schneider's stat card out on LinkedIn reach out and connect. You're not going to be disappointed. All right, again. Let's get to this next normal, whatever it is, that means go into these events IoT solutions World Congress may 10 through the 12th go out to their website, find out more. Again, that is a great a great event to put on your calendar. Because they're all They're just laying it be apart. Be a part of the industrial talk ecosystem. We're just focused on entertainment. Bringing out that human element, and definitely solving problems and being able to collaborate with a bunch of people from around the world. You need to be a part of it. It's easy. Go to industrial talk.com Find out more. So a lot of fun, be bold, be brave, Daring Greatly hang out with people who are bold, brave and daring. Greatly like Stan. You're gonna change the world. We're gonna have another great conversation.

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