Finally, get your exclusive free access to the Industrial Academy and a series on “Marketing Process Course” for Greater Success in 2025. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JAVIER GARCIA LOPEZ'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/javier-garcia-lopez-25197724/

Company LinkedIn: https://www.linkedin.com/company/i4tech/

Company Website: https://i4-tech.io/

PODCAST VIDEO:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Siemens: https://www.siemens.com/global/en.html

Palo Alto Networks: https://www.paloaltonetworks.com/ot-security-tco

Palo Alto Networks Report HERE.

Hitachi Digital Services: https://hitachids.com/

CAP Logistics:  https://www.caplogistics.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Javier Garcia Lopez with i4-Tech appeared first on Industrial Talk.

Industrial Talk is onsite at Accruent Insights and talking to Brian Brzinski, Founder/CEO at AMSS Consulting about “Digital Transformation and need for Qualified Sherpas for the Journey“.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BRIAN BRZINSKI'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/brianbrzinski/

Company LinkedIn: https://www.linkedin.com/company/amssconsulting/

Company Website: https://amssconsulting.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Brian Brzinski with AMMS Consulting appeared first on Industrial Talk.

Industrial Talk is chatting with Robbrecht van Amerogen with AMIS and Remco Bunder with Netherlands Rail about “The application of Digital Twin to the Dutch Rail System”.  The following is a summary of our conversation:

The post Robbrecht van Amerongen and Remco Bunder appeared first on Industrial Talk.

Industrial Talk is onsite at IoT Solutions World Congress and talking to Chaisung Lim, Honoray Chairman, Intree 4.0 Forum about “Industry 4.0, the latest and why you need to be engaged”.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

CHAISUNG LIM'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/lim-chaisung-5368211a/

Company LinkedIn: https://www.linkedin.com/company/industry-iot-consortium/

Company Website: https://www.iiconsortium.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Chaisung Lim with Intree 4.0 Forum appeared first on Industrial Talk.

Industrial Talk is onsite at IoT Solutions World Congress and talking to Mark Kraeling at Wabtec about “Using data telemetry to improve the safety and reliability of rail transportation.”  Here are some of the key takeaways from our conversation:

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARK KRAELING'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mark-kraeling-46a2336/

Company LinkedIn: https://www.linkedin.com/company/getransportation/

Company Website: https://www.wabteccorp.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mark Kraeling with Wabtec appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Bassam Zarkout, Executive Vice President with IGnPower about “Digital Transformation – trustworthy standards and strategies for implementation success”. The following are some key digital transformation takeaways for our conversation:

• Digital transformation is a process of using digital technologies to change the way an organization operates.
• It is a journey that may take time and effort, but it is essential for organizations that want to remain competitive in the digital age.
• There are three phases of digital transformation: digitization, digitalization, and digital transformation.
• Digitization is the process of converting analog information into digital form.
• Digitalization is the use of digital technologies to improve business processes.
• Digital transformation is the use of digital technologies to create new business models and value propositions.
• Organizations need to start by assessing their current state of digital maturity and defining their goals for digital transformation.
• They also need to develop a clear roadmap for implementation and measure the success of their initiatives.
• Digital transformation is not without challenges, but the benefits can be significant.

Here are some additional points that were made in the conversation:

• The term “digital transformation” is often used loosely, but it is important to understand the three distinct phases of the process.
• Many organizations are still in the early stages of digital transformation, but the pace of change is accelerating.
• Organizations that do not embrace digital transformation risk being left behind by their competitors.
• Digital transformation can help organizations improve their efficiency, productivity, and customer service.
• It can also help them create new products and services and enter new markets.
• The benefits of digital transformation can be significant, but it is important to carefully plan and execute the process.

Additional Information: 

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BASSAM ZARKOUT'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/bassam-zarkout-5081974/

Company LinkedIn: https://www.linkedin.com/company/ignpower-inc./

Company Website: https://www.ignpower.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Fictiv: https://www.fictiv.com/

Hexagon:  https://hexagon.com/solutions/enterprise-asset-management

Arduino Pro:  https://www.arduino.cc/pro/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

CAP Logistics: https://www.caplogistics.com/

Armis: https://www.armis.com/

Saviant Consulting: https://www.saviantconsulting.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Bassam Zarkout with IGnPower appeared first on Industrial Talk.

Industrial Talk is onsite at IoT Solutions World Congress and talking to Nuno Goncalves and Pedro Basto at Emitu about “Making IoT Deployments easy, flexible and scalable.”  Learn about Simplified IIoT along with Nuno and Pedro's unique insight into the smart technology on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

NUNO GONCALVES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/npgoncalves/

Company LinkedIn: https://www.linkedin.com/company/emitu/

Company Website: https://emitu.com/

PEDRO BASTO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/pedrosalestech/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Nuno Goncalves and Pedro Basto with Emitu appeared first on Industrial Talk.

Industrial Talk is speaking with James Ray, Vice President of IoT Development – Nottingham Spirk about “The evolution of intelligent consumer products and positive impacts for the future.” Get the answers to your “Intelligent Products” questions along with James' unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JAMES RAY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/james-ray1231/

Company LinkedIn: https://www.linkedin.com/company/nottingham-spirk/

Company Website: https://www.nottinghamspirk.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

ArduinoPro: https://www.arduino.cc/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post James Ray with Nottingham Spirk appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Daniel Young, Senior Manager – Standards with Toshiba America about “Putting IoT in Action”. Tune in and hear more about the importance of IoT Deployment and Dan's unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DANIEL YOUNG'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/danieleyoung/

Company LinkedIn: https://www.linkedin.com/company/toshiba-americas/

Company Website: https://www.global.toshiba/ww/top.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Daniel Young with Toshiba America appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Al Beydoun, Ph.D, President of ODVA.Org about “Advancing open communication technology for industrial automation”.  Learn about interoperable information along with Al's unique insight into the industrial automation future of open communication technology on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

AL BEYDOUN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/al-beydoun-ph-d-08145b2/

Company LinkedIn: https://www.linkedin.com/company/odva/

Company Website: https://www.odva.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hexagon: https://hexagon.com/

Arduino: https://www.arduino.cc/

Fictiv: https://www.fictiv.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Al Beydoun with ODVA.org appeared first on Industrial Talk.

Industrial Talk is speaking with Adriano Chinello, PRO Business Unit Leader – Arduino about “Scaling your Digital Transformation from Prototype to Production”. Get the answers to your “IIoT” questions along with Adriano's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ADRIANO CHINELLO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/adrianochinello/

Company LinkedIn: https://www.linkedin.com/company/arduino/

Company Website: https://www.arduino.cc/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

ArduinoPro: https://www.arduino.cc/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Adriano Chinello with ArduinoPro appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Micah Callough, Technical Director with Esri about “GIS Mapping and Bringing Digital Twin to Scale”. Tune in and hear more about the importance of GIS Mapping and Micah's unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICAH CALLOUGH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/micah-callough/

Company LinkedIn: https://www.linkedin.com/company/esri/

Company Website: https://www.esri.com/en-us/home

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Micah Callough with Esri appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Sophia Hasnain, Founder and CEO at Linked Things about “Metaverse of Things and Human Centricity”. Learn about Linked Things along with Sophia's unique insight into the future of the Industrial Metaverse on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SOPHIA HASNAIN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/sophiahasnain/

Company LinkedIn: https://www.linkedin.com/company/linked-things/

Company Website: https://linkedthings.ai/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Sophia Hasnain with Linked Things appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Massimo Banzi, Co-Founder at Arduino about “the power behind open source digital transformation solutions”. Learn about Arduino along with Massimo's unique insight into the future of Digital Transformation on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MASSIMO BANZI'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/massimobanzi/

Company LinkedIn: https://www.linkedin.com/company/arduino/

Company Website: https://www.arduino.cc/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

arduino, people, open source, solution, product, iot, world, industrial, platform, industry, massimo, devices, find, arduino pro, market, professional, technology, community, language, projects

00:03

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get

00:21

all right. Thank you very much for joining industrial talk. And thank you very much for your support. This is a here it is Massimo, this is this is the shot. This is the number one industrial related podcast in the universe. And it's backed up by data. You can trust that right. And it is a platform that celebrates industry professionals all around the world. Because you are bold, you are brave, you dare greatly. you innovate, you collaborate, you're making the world a better place and therefore making my life easier, which is very important. And we are broadcasting on site IoT Solutions World Congress 23, Barcelona. And if you're not here, you need to put this on your calendar. It is growing. It has an incredible selection. And companies that are focused on solving problems like this company, Arduino in the hot seat, Massimo, let's get cracking. I miss ice cup. So here, here's the story listeners. And it is a small world story. So we're going out to dinner last night. I have my my entourage with me, my wife and my sister. And we go to this restaurant. And I run into Arduino in Barcelona. That was freaky as heck. I gotta tell you, man. And I've never I've never met Arduino in person. It was just always been by zoom. And that's gonna go and you're gonna work. You guys look the same until there's no difference. It is what it is. So how are you doing? Are you having a good conference? Yeah, it's,

01:59

it's quite interesting. So thanks for having me. i It's quite interesting to be here. It's also very interesting to see how this world is changing a little bit, you know? Because

02:07

a little bit a little bit. Maybe. Okay, massively. There you go, man. Yeah,

02:14

but, you know, I'm Italian. We tend to understate why in the Americans tends to over be over enthusiastic about Thank

02:23

you very much appreciate slapping slapperton. It's

02:27

just a difference in culture. Yeah, that's not what I'm saying. It's interesting to see the evolution of these events. No, because they used to be bigger in a way. And I think it's it is actually a good way that this is the reason that this is becoming smaller, because the IoT is not like a separate industry anymore, is starting to become part of established industries.

02:52

See, you know, what was concerning me is when somebody would say IoT, it's like, all of a sudden IoT, that becomes the miscellaneous file. And it doesn't really provide clarity, yes, IoT device, tracking data. Got it. But there's just digital twin. How do you use it? How do you use IoT to make better decisions to do it and you're absolutely spot on it is sort of distilled into

03:17

every every industry is now does now has new ways of doing things that are basically IoT, but there's no need to call it IoT. It's just a new way to do what they have been through.

03:30

Which brings us it's a good segue, because I've been very fascinated with Arduino, the solutions that Arduino provides, it's the community that Arduino works within, you know, and and that community continues to sort of innovate as well take the solutions or the devices or the technology Arduino, and then use it in a way that is like that. That's a new way of dealing. That's a good use case. Degree.

03:59

Yeah, I mean, for us, it's been very interesting, because, you know, Arduino started off many, many years ago, as a prototyping platform, mostly, and a teaching platform. But there are a bunch of people started to put Arduinos inside machinery inside sort of automation solutions for the industry. And then we were like, oh, wait a second. But then we started to look into it and say, Okay, this must be an interesting evolution for what we do to build robust versions of what we do. And sort of a new kind of, say, automation engineers you want to call them because there's a bunch of other people coming to this market that are not trained, you know, on classical PLCs and see

04:46

but you're, you're you're touching on a lot of points, because one, one, you cannot help if you have a a product a superior product, you can't help or the market or the country Unity to say, You know what, I could take that and put it over here. You might not have thought about that. They're gonna think about it. Right. The other thing that you pointed out was the education component is like, Okay, I got it. I see it. But I need to be edge I need. It's constantly changing and staying ahead of that education that That, to me has always been a very fascinating component.

05:23

Yeah, that's an interesting aspect of the Arduino in a way, the way of doing it works. We started off quite a few years ago. And now, I would say, talking about Europe, for example, a lot of schools are now teaching students about STEM technology robotics with Arduino. So this didn't have peak years in the Arduino history, the now you have people, they show up in companies. And they're like, Yeah, you know, I could do this with an Arduino in half an hour, or we could spend several weeks trying to figure it out with other technologies. And in a way, they're bringing this expertise in for a number of smaller companies in Europe, the fact that they can open the door and they can grab a random person that knows how to use Arduino, it's obviously making easier, obviously, the platform has evolved in a way that he supports professional use cases. But some of the things that people have learned that school they can translate,

06:25

say I do and, and given today's market given today's challenges that we have with people and and the velocity that exists within this community, finding it always gets down to the the person, right, it just does finding that person that that understands, knows, you know, and that you can trust, that's for sure. Now let's let's segue here. Let's do something. What's up?

06:50

So this one is our latest product. It's called the Arduino Opta. And it's essentially it's adrenal pro Opta. Because Arduino Pro is a part of Arduino that works on professional products that are developed and manufactured to industrial standards. And effectively, this is a micro PLC. But the interesting thing is that the hardware inside this thing is compatible with Arduino. You can program it in several different languages, including all the languages that PLC engineers normally use. So ladder, structure, text and anything else. But you can also program with Arduino. It's got a lot of different interfaces. So there are versions with RS four, a five Ethernet Wi Fi, Bluetooth. So you can use this thing also as a mini gateway with control capabilities. And it has several inputs that can be both analog or digital and for high power relay outputs. This one has been developed with this company called Cinder, which is an Italian company that has been making relays and other industrial equipment for 70 years. So they are not, it's not a solder harbor inside here is designed and manufactured. We, and by this company that's been making these things for for many, many years. Yeah, if

08:17

you're out on video, you'll see the device. It pretty much got everything. I'm looking at all the connections and all of the system if you name it, it has an in there in this particular device. Let's see fender right I got it. See Arduino Pro, by the way, it's right there on top. Is, is the Arduino solution is gotta be internal. Yeah, just hindered? Because I look at the case, I look at the design, I look at all of the ports. That's up to inner right.

08:53

Yeah, basically, there's so inside here there is an SD microtronix processor, which it has this real time operating system and can be programmed using the Arduino let's call it language. But if you want, it can be programmed in other languages, it's actually way way more powerful that will be needed just to build a simple, you know, MicroPeel CDs like this one, because you can do different things. So it's a dual core processor. So for example, you can run small machine learning tasks. So you can read sensors, apply some algorithms, and then do control, but also talk to a cloud and send the data. You can use it as a small gateway because it can connect to different equipment, extract data, and then bring the data and you know, this can even be programmed with title if someone is more like obviously, it's probably not very well. Not very much used in industrial automation. But, but Python is now the most popular language in

10:03

the world. Python it? Yeah, no. That's a truth bomb. I didn't really I didn't know that. One of the things outside of what we have here displayed is can you explain to the listeners about just Arduino sort of that open source approach? Because there are there are devices out here? No other way. IoT devices, all of the devices that are out here, but they're not, they're not open. Why is that? Why is that just sort of a unique approach?

10:39

Yep. So basically, the they are doing a product are open source. So depending on the type of product, this might mean that every single thing about the product is open source. So the hardware design, the software, the operating system, everything is open source. In other products, the software is open source, for sure everywhere. So the idea is that it's you're never effectively completely locked in. Because you can always move the software to a different platform. Or if you want to make modifications to the code that runs on your devices, you can always do it. Because we give you all the instructions on how to reprogram the devices on will put different software on it. You're there like the Arduino IDE, you want to use another language, no problem, you can do it. Because we give you access to the processor, you can do whatever you want. So this freedom to me, it's a guarantee for the people who are trying to implement solution with this thing. Because no matter what happens, they will always be able to put their hands on the in the product and fix anything. Either even if I decide tomorrow that we're going to become a pizza place, you know, we know but

11:53

there's honestly there's, there's, there's a there's a an elegance or a beauty behind that Oh, but because for me, one of the areas that I I'm, I don't ever want to be locked in, I don't want to have my I want to have ultimate flexibility to put forth whatever solution whatever it is, but having that ultimate flexibility. But I think the other area that is important here, not just that, that this also comes with a network of people that can you can tap into and say I'm having a hard time I'm trying I'm just yeah, whatever it might be, but be able to find a solution. That's all I care about.

12:40

Yeah, obviously, it seems without doing it. This is because it's multiple layers. So obviously, we have a network of really cool system integrators that can help you integrate this technology. But even if you want to try to do it yourself, you have a small company, you want to find someone that knows how to program an Arduino, you can easily find it even in a vocational trading, you know, vocational school, for example, people have learned about industrial automation on Arduino based products. So you have this constant supply of people that are already, you know, reasonably trained so that you can put them to work. And also the fact that everything is open source allows you to dig down at every level. On one hand to you know, if there is something that you want to add that that doesn't exist to the platform, you can do it. If you want to modify some features, you can do it. And even if you know if there are bugs, we fix them, but in case you need it fixed in half an hour, you can even go in and find it. No, there are other products right now on the market that we're the vendor has declared that there will probably never be effects. Oh, so that was like, Oops. So so obviously, ours is a different philosophy. Ken has a different set of

14:02

in in light of that in line with what you were saying this is pretty interesting. Do you do you and team or do we know other sort of just sort of look at who is using it like like the demographics? Who is using the solution? Do you find younger people? Oh, yeah, here we go. And it just that's, that's encouraging. That's, that's a piece of data. That's that's encouraging. Because everybody's talking about it. We're having a hard time finding x, y, z or whatever. So is that happening?

14:34

Oh, yeah. Oh, yeah. Especially a few months ago, when we announced that we got an investment for a number of very cool investors. One of the stories we told is the fact that all these Gen Z kids are coming to work. And they're like, I can do this with an Arduino and half an hour. And so they're kind of disrupting a little bit and all the market because they bring a completely From approacher. And they have the skills, they learned the skills when they were little kids.

15:06

See, I like that a lot. Now in going back to the community, in the community mindset, let's say, I'm a Gen Z, or whatever the chin is, I'm a young person, and I'm going in there, and I'm making the modifications that that meet whatever we're trying to do. Because it's open, do I just say, Hey, I just did this with this product over here. And here's, here's the code, whatever, whatever. And, and feed it into this sort of the secret system and say, check that out.

15:35

Yeah, absolutely. So that's one of the big processes behind open source. If you look at the software behind these things, there are hundreds, sometimes several 1000, people who are actually contributing back modification bug fixes, new features. It's a constant stream. And I think that's the beauty of open source, you have 1000s of people looking at the same source code. Honestly, the reason I'm a big open source fan, right now, there are parts of the software stack, that are always open source. I don't think there's anyone building for example, right now, a big web application with anything that's profitable.

16:15

Now,

16:17

the web server, the language you use to program, everything is open source. So that particular world has been completely converted. And this is slowly propagating to the rest of the world. And I wanted a solution that will allow people to really understand deeply what they were using, and to be able to contribute back. And it's the model has worked really well. So

16:42

yeah, but it also continues to refine and improve and just keep on honing the value that is delivered by a product like yeah, and others, you know, it's just like, No, no, it's, it's been thoroughly tested,

16:57

sometimes use it introduced completely new features that we didn't realize, or we didn't think people needed, and then boom, you have you have a new feature on disabled you like it the Yeah. And so we add it and we have a new feature that we didn't realize.

17:14

I can imagine paying around the chair, Hey, check this out. Did you look at that that's a new feature. Somebody just did that. Check it out. It's right there. Yeah, realize that.

17:22

Also, I think one other aspect that's very interesting of this philosophy is that we have always been encouraging our users to share the projects they build with the technology. So for example, in Arduino, it's very easy to find someone who's done something vaguely similar to what you might need in your next project. And they have documented what kind of tools they use what kind of so there's, there's a huge amount of starting points that you can find online. And we have a platform called Project hub, where we encourage people to share the projects that you build with Arduino technology, and more and more professional solutions are appearing for automation of different kinds.

18:02

Yeah, and given the realities of the market today. And then this this, this juggernaut they call IoT, IoT, whatever data extraction, it's been going on for a long time. But right now everybody's taken paying attention to it as like, it's all of a sudden, just for me personally, knowing that I can be a part of a community knowing that I might have a problem, but I have access to the answers or close to answers. It doesn't matter. Just something that I just think that's a it's an incredible model. And, and the passion a lot of these people have to absolutely community is just

18:42

like, Ken, I love that. Every morning, you wake up, you look at the social media, and you find another 10 new projects. Well, thank you very much.

18:53

Now you are awesome. You're always awesome. smarter than me, but that's not saying let's just hit play on. How do they get a hold of you? How do they say hey, Massimo is my man, I want to get a hold of him.

19:07

And the winner is the winner.cc is our website, slash pro if you want to jump directly to the professional solution. And I've been

19:17

out to your website. It's quite value added. This is there's a lot of stuff going on out there. And you can you can route around there for a long time. Get a lot of great information, guys, or you're knocking it out of the park. Thank you very much.

19:32

Thank you very much

19:33

and it's great to see you in person. Yeah, it's pretty damn cool in the flesh, in the flesh. Alright listeners, we're gonna have all the contact information for Massimo as well as Arduino out on industrial talk.com If you're not, you must reach out you must know more about arduino the solutions that are being offered by their pro series must must just get good information. You must just get it. Alright, we're once again broadcasting from Iowa. ti solutions World Congress 23 Put this on your calendar you can people like Massimo team Arduino you get to connect with them. It's a it's a great event. So put it on for 24. All right, we're gonna wrap it up on the other side. So stay tuned.

20:16

You're listening to the industrial talk Podcast Network.

20:21

All right, now how about that for a conversation, Massimo is the gent Arduino is the company open source. This is a incredible platform that that you need to dive into. If you're in the industrial IOT space, when you're looking for solutions to connect your assets, and you're looking for an ecosystem to help you along with that journey. Arduino, reach out to them, find out more, go to arduino.cc for additional information. And and it's important, if you're not even in the digital transformation game, you need to be in it because your competition is in it. And you need to be a part of this whole journey that everybody's talking about. And I'm just telling you right now, they're passionate about their solutions out on an Arduino. All right, once again, we're creating this platform, this platform that celebrates you industrial professionals all around the world. We have sprints, we have podcasts, of course we have videos, we have webinars, we have a learning management system, all geared toward education, all geared toward collaborating because you need to collaborate and all geared toward innovation. Those are the pillars. Those are the musts that you have to continue to embrace. Go out to industrial talk.com Find out more get engaged. Reach out to me, easy peasy. Let's have a conversation. Tell your story because it is important. All right, be bold, be brave, daring, greatly hanging out with people like Massimo and you're going to change the world. Thank you once again for joining industrial talk and of course your support. We're going to have another great conversation coming from IoT solutions World Congress so stay tuned.

The post Massimo Banzi with Arduino appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Dr. Kostas Alexandridis and Michael LaFontaine with the County of Orange about “Deploying geospatial solutions to deliver better asset insights and services”. Tune in and hear more about the importance of digital transformation and Michael and Kostas' unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHAEL LAFONTAINE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michael-lafontaine-pls-pmp-mba-488b262a/

Company LinkedIn: https://www.linkedin.com/company/county-of-orange/

Company Website: https://www.ocgov.com/

DR. KOSTAS ALEXANDRIDIS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ktalexan/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

part, industrial, people, data, happening, complexity, michael, vision, works, industry, omg, twin, asset, digital, academia, universities, collaborate, upskill, work, creating

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go.

00:21

Alright, once again, thank you very much for joining industrial talk and thank you so much for your support. The heroes of industry are all here, not me. They are heroes. And this platform right here right now is dedicated to everyone around the world. You because you're bold, brave and you dare greatly you solve problems, you innovate, you collaborate, and you're making the world a better place. That's why industrial talk is here to celebrate industry professionals all around the world. Again, we are at the OMG cuecore meeting. And it is again a collection of really smart people passionate about solving industrial problems. I mean, that yeah, my ears bleeding. They are that passionate about it. And it is in Austin, Texas, and we're gonna have another great conversation q1 with that on it. I'm gonna put all the contact down on industrial talk. So make sure that you make that happen to people are in the hot seat. Dr. Costas and we don't even go there. Alexandridis Dr. Kostas Alexandridis. Got that man. And Michael LaFontaine, Orange County Public Works. Is the location or the company that are the know it's the entity. Let's get cracking. Yeah, I like that. guys having a good see, it's not a conference. It's not a conference. I'm not gonna say it's a conference. Nope. I'm gonna say it's a meeting. And is this the first time you guys been here? Michael? Yes. There you go. And of course, you have to

01:56

say yes. Yes. Orange County Public Works. It's one of the newest members of the we joined the consortium less than a year ago. And it's a first meeting. We've been participating on the online meetings and, and all those proceedings, but this is the first time we get to meet in person. So I have to ask

02:21

the question, I have to ask the question, because why? Why all of a sudden, you're saying, hey, that's the first time we haven't been here. I mean, it's been less than a year. It's important for you to be a part of it. Why why is why was that a discussion costs.

02:37

I think, for us as as a public institution, and one that is involved with infrastructure in a big regional area.

02:50

It's big.

02:53

We wanted to be part of that digital transformation. And also providing our cities or communities, the opportunity to be involved in that really exciting era, as we transform an infrastructure from a more traditional, conventional utilities type of thing into a more digital form, that is able to serve a citizen for the 21st century. And that's kind of motivators. The second reason is, as a group, the subgroup, the people who are doing that we are just natural innovators, so we enjoy being part of that innovative ecosystem.

03:37

I have to step in, Michael, that's not a typical mindset for any public works. You guys are sort of Blazing it. You guys are unicorns.

03:48

Yeah, you could say that. And, and I'll be honest, it's all led by a vision. And that vision is our county surveyor. It's Kevin hills. And he's kind of he's, he's, he's paved a path and a vision that, that we all want to follow that we want to be a part of, and what that's enabled us to do is attract young, talented or just young, but talented people that want to be a part of this vision, and, you know, see it through and, and also serve the public in a new way. Right.

04:21

So this is just, this is brilliant. I mean, me being an old utility guy, and I know that there's the, you know, we have, we have our way of thinking and we have our way of doing things where the utilities and where the unknown and, and the same thing with public works. There's just a there's a culture that exists within just that. And it's it's like, this is how we do it. This is how we've done it forever. We basically this is why we build these roles, and this is why kudos to that because it's with that said, has it been sort eye opening, just just being a part of the OMG. And like, okay, here we are, we say we want to do and we want to participate. Are you? Are you getting that sort of collaboration, sort of feel about the whole thing and learning more and saying, Oh, wow, that's different. That's good.

05:18

It is, this is a new endeavor for a lot of us. And Jana, and we are surrounded by like minded people, we all embrace innovation on the one hand, and the second part is we learn from each other, because most of the things we try to do never been done before. So we are kind of pushing the envelope, we're exploring kind of blue sky horizons, here, we have a vision, we know where we're going to go, maybe we don't know exactly how to do it. But we're learning from each other, we're sharing experience, we creating, you know, case studies, and, you know, tool boxes for us to work and these kind of active workspaces to feed each other. And it's very rewarding, because we started creating collaborations that we wouldn't imagine a year ago. global,

06:15

global, global, you're absolutely spot on. Now, with that said, and many of the conversations I've had here, it's, it's extensive, meaning there's just, there's a lot of chirping going on out there. And it's all great. And here's a new use case and all of that fun stuff. And I get it from a public works perspective. How do you approach your work? Right, Michael, how do you approach your work? And how do you determine how to apply the new technology, the innovation, that you're saying, Oh, hey, that that can be applied here. And then because you can't look at it, I mean, you can look at it as sort of, in a total total vision, but but the reality is, you got to start someplace, and then apply that, because you're part of the digital twin that to whatever that is,

07:05

sure. I mean, it's driven by demand, right, we have a lot of work, we're part of the capital improvement plan. So we have a lot of work on the table. So by demand, we have to learn figure ways to work better, and automate a lot of these processes. Great examples, would be facilities maintenance, right? Typically, how that works is you have a 2d plan set, someone walks on the site, and they figure out where an asset is that needs to be maintained. Right, right. Now, what we want to give them the capability to do is walk through that in a 3d model at their desktop, and find that asset, understand the part number any, any other facilities or assets that may be involved in that repair and maintenance, and have the part in their hand when they go to fix it and know exactly where to go. I mean, you're looking at time and cost savings of, you know, exponential factors. So so it's really, it's driven by demand. And we want to provide excellent service to our clients. We call all of our internal agencies and customers, we call them our clients. We don't consider them like, Oh, hey, it's an engineering group. Right? Now it's a client, we're gonna give you the best product possible. And that's our approach. Go for it.

08:26

Yeah, I wanted to put a little bit an additional perspective or dimension on this. So there is this kind of direct aspect of it with machine learning and AI and all the technologies that bring us allow us to do really advanced things that serve a new generation of Z, Z generation young man that might have no clue that technology itself is is selling itself, right. So when you have a proof of concept, and you sell it to somebody, they can see the big picture immediately. But on the back and on the back end of our mind, as a public institution, there is this, this need to bring the county into higher level of digital literacy, bridging the divide, and also prepare ourselves with what's we know it's coming, like self driving cars, who's going to handle this, this infrastructure to support those things that the next 10 years or maybe coming? Right, we have a role to play to create an infrastructure to support this big changes coming in. So we have to prepare ourselves. So all those things are additional forces.

09:38

Good, awesome. I mean, I love that I love that vision. I love the strategy behind it. Going back to sort of the digital twin. To be able to do that. You're gonna have to begin pulling data of these assets. So you're gonna have to get into that whole digital transformation conversation about how polling data, what to do with that data? How do you, you know, and then be able to take that data and create some tactics around it or, and and say, Hey, go out there and maintain that asset, because it's showing signs of wear whatever that is right? And be able to do that. Have you come to that sort of that level of insights? Are you still sort of working through the details about that? Or have you started today? Yeah, let's get a device out there to pull that motor vibration, whatever it might be.

10:33

I would say we're still on our journey. We're finding better ways to do things. I mean, every month, there's a new application that comes out that allows us to work better and more efficiently. So we're on our journey right now. We're still, you know, evaluating the tools out there. Because like I said, they're so abundant. But But yes, we do have some proof of concepts in progress. So

10:59

and the scale of data, it's, we talking about an area that incorporates three candidate ad miles roadways, we have 35 cities, we have we managing more than 800 buildings in the country, we talking about 3 million plus population. So we talking about massive scale, we just, we started bringing things together the beam models of the buildings, we manage, like the footprints of the entire county buildings, that's 800,000, buildings, structures that we're building in city data, we talked with green rain, now we started understanding the massive scale of our endeavor. But we started creating this kind of bulk of work in the proof of concept as we bring in things in. And I think, as we move along in the journey, we're going to get better and better and,

11:56

and see what makes the this whole journey, which is great with OMG, is that you're able to find individuals to collaborate and have real dialogue and say, I'm not I have this issue, this challenge or whatever it might be, and be able to find somebody that says, I got you. And all I can think about with this old data thing. You need to you need to connect with Bassam, because we were just having that because it's a tsunami. And given the size of your area, I'm just telling I, again, way above my paygrade, I just see the pain. So from here, we're at what are some of your, your tactical steps, you got some POCs happening? And you've got when do you think you'll begin to deliver and just put these into real, you know, operations?

12:52

So we have several different initiatives, because

12:54

he's the I'll let you guys hang there. I messed up, Michael, tell us.

13:03

So so we have several different initiatives happening at the same time. So which one gets done first? I mean, that's a matter of where we can, you know, focus our resources. But I think the overall cost this can probably give some more input. And

13:20

so yeah, so you're tracking it? You're saying, Okay, I've got these POCs are happening right now. I'm tracking the expectation, we think it's this, are we tracking? Are you hitting your targets? Yeah, some

13:30

of it is project base. And the more people seeing what we're doing the proof of concept, the more people coming out, we want to be involved in that. So for example, the buildings, creating some interface with our managing buildings and linking our real time Asset Management databases to a twin. So that that's one project. The other project is being able to visualize quickly emergency operations, that's really important, especially with wildfires or floods. And so that's another priority, we might want to build a component there. But on the same time, as we're doing that, we start bringing in slowly the bigger infrastructure, supportive data as they go there and building the large scale, digital twin, but we might have more details and more functional parts, project by project or need by name. And, you know, who knows, people on the county, the supervisors, or the leadership might see certain things in center needs that we don't see immediately. And they might say, well, let's prioritize Yes, right.

14:46

How it just seems like Okay, write this to Mike. It just seems like okay, this is great. I got it. It's increased work. You know, it's easy to sort of status quo everything. This is how we do it. I go out here I have my He's a paper, but what you're asking to go through this change, you're gonna have to find people to to help facilitate the chain. It's a, there's a human equation there. How are you addressing that?

15:13

Yeah. So I mean, that's, that's the funniest part of it right? Is we're determining where we need to upskill. And then we're bringing in kids fresh out of college. I say kids, you know, I mean, we're bringing, you know, students that just graduated from local universities, and they're so excited to be a part of this. And so that right, that part is actually, I don't want to say it's been easy. But understanding having people excited about this vision, yeah, determining where we need to upskill those parts have kind of come naturally, and they're working out really well. I'd say the hardest part is the data part, right? Understanding all the data we have, we are sitting on a mountain of data. And to cost this is point, I mean, we're building the foundation for a larger county digital twin. And we have this data in our fingertips already, we just need to turn over the rock and, oh, there's that data, it

16:14

has to be scalable. You can't just do it. This one line thing and, and, and but you know, it's scalable. So you also have to have that, that architectural vision of saying that's going to scale. So we got to make sure that we don't, you know, pigeonhole ourselves. Go ahead conscious.

16:30

Yeah, I wanted to put a dimension this is more my personal journey and where they bring into my work. And I'm a complex systems scientist, I love complexity. I'm one of the generation you

16:43

have found, you have found your Shangri La. Because if and only because

16:50

I'm part of this generation of scientists, that complex systems scientists, that thing, the worst thing that happened to science with the last 70 years was the Occam's razor, looking always for the simple solution. But I think now, as societies we realize the complexity of our problems, and the solution has to be at least as complex as the problem itself. So there is a two pronged battle, the one battle is we need to bring, not only are our CEOs or leadership, but also the communities to the level to understand and embrace that complex. Right. So we need to bring that complexity forward. The other end is we need to bring forward the citizen digital literacy, so they can understand how they can use those complex solutions in their everyday life. So

17:39

let's see, this is the challenge, right? There's you, you've just sort of articulated the challenge of being able to compute to communicate that many people just sort of right off the bat begin to gloss over, you can see their eyes just sort of rolling in the back of their head. But but the reality is, it is complex. It's changing rapidly, there's a velocity, and there's a complexity that is taking place just within the world itself. And I think the leaders, whoever have to make the decisions, have to just, you know, tighten up their belt and learn this stuff.

18:16

I have a background in academia used to be a professor at the University for more than 10 years. So I work with kids in the newer generation, I understand, it's very easy for them to understand this. And now we need to bring that complexity curriculum to the university create professionals with those kinds of skills, because we need them to come in and work with us.

18:38

That's another that's another conversation. Do you think the existing academic structure is nimble enough to deal with this complexity and speed?

18:51

Not knowing we're working on that right now we have a collaboration with a couple of universities. At this moment, I co teach digital twin course and Cal Poly Pomona. We are trying to bring as part of the consortium, academia working group to bring forth curriculum, to suggest to universities when we need this kind of skills to do the curriculum, because then again, it's not part of the standard.

19:21

But you need the teachers are the ones like you who've been in the trenches who are having these conversations at OMG. To be able to sort of share that with you. I don't think it's plausible. And this is just my opinion. I don't think it's plausible for these professors to be just sort of academia focus all fine and dandy and understand and be able to deal with what the reality is out there and being able to prepare. But then again, to your point, Michael, you're you're hiring from the universities, and then recognize that there's a necessity for you to train. Yeah, and upskill and rescale Whatever the skill is, right,

20:01

and I would add a lot of the professors that we're working with at these local universities are excited about this. And I love it. They're excited, they want to learn about it. And they're, they're open minded to adding this curriculum to their coursework. And it's excellent. I mean, it's a great relationship we have. And we're seeing that with the students, because they're excited about it as well. And they're coming out with skills that we can put to work right away and helping us build this digital planet.

20:32

Let me give you an example. One of the projects that we did on that other class, we gave the students access to all the open data, GIS data with Orange County, there's hundreds and hundreds of data sets. And we tell them, come up with five ideas how you can use this data in a digital twin. And I was blown away with the level of innovation and creativity that students can all it's all this really nice ideas coming out of that.

21:02

But see what's interesting, and what I like about what you're talking about, I can honestly say I can see OMG, where you guys are part of the digital twin, this the standards body. But then you're also an organization over here that is passionate about changing. So you've got this, this organization you're collaborating with, and you're trying to put it into action. But then you're also working with academia to pull them in to for the next generation. I like the way that works. Kudos to you guys. I mean, maybe I'm, I don't know, I think there's

21:36

great stuff there. I think this is a functional example, how a collaboration between industry, government and academia can be very productive.

21:47

I don't see any other way to get around that. I do. All right. For the listeners out there. Michael, give us a little contact information if they want to get a hold of you and ask some questions.

21:58

Sure, you can reach me on Michael LaFontaine at OC gov.com. Hello, the URL.

22:09

All right, Kostas. I don't think getting a hold of you. Doctor.

22:13

I think the best way is LinkedIn. You know, if you look at, versus Aleksandra, this, public works if you go find me there. Yeah,

22:21

I was just gonna say there's I don't know. There's many of you out there on the app. Yeah. Just good. Very good. All right. Thank you guys. Excellent conversation. All right, listen, we're gonna wrap it up on the other side, I'm gonna have all the contact information out for these two gents out on industrial talk.com. So stay tuned, we will be right back.

22:41

You're listening to the industrial talk Podcast Network.

22:47

All right, once again, thank you very much for joining industrial Hawk on this excursion into industry and celebrating industry professionals all around the world, you got to like that conversation. You got to like what is happening out there in the community. And and one of the things that comes popping into my head, of course, is that you, industry, and anybody listening to this need to be engaged, you need to continue to educate, and of course collaborate because you're, you're going to have to innovate, it is happening, whether you like it or not, if you own a business, if you're just a part of a business, you're gonna have to advocate, you need to get connected, and you need to be able to, I don't know, just just do what's happening out there from a digital transformation perspective. Also, also, to do that, to begin that journey. OMG.org. Just go out to omg.org., right there, worldwide web and find out how you can get engaged and how you can participate. And what that's all about. You get to connect with some of the industry thought leaders, right? They're happening all the time. So don't, don't hesitate, go out to bo m, the g.org. Now, you can get engaged, you can be a part of the industrial talk platform. We're all here about celebrating industry. In all its wonderful glory, and all of that innovation, all of that operational efficiency. Stop right here. Industrial talk celebrate you we're going to have another great conversation coming from OMG as well as other sites on industrial talk, so stay tuned. We will have them up shortly.

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On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. Michael Grieves, Executive Director and Chief Scientist, Digital Twin Institute about “Digital Twin and where it's headed”. Learn from this Digital Twin pioneer along with and Dr. Grieves's unique insight into the future of Digital Twin on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

world, digital, twin, data, problem, physical, industrial, digital representation, information, changing, maintenance, year, iot solutions, iot, asset, motor, congress, industry, virtual, computing

00:03

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:21

Alright, once again, we're broadcasting live from the IoT Solutions World Congress here in Barcelona, Spain, it is 2023. And I want to make sure that you put this on your calendar for next year. If you're not here. You need to be here. Because there are a lot of great professionals looking to solve problems and collaborate with you. And you need to be in this digital transformation journey. You just must be. So come here, IoT Solutions World Congress, of course, it's a Barcelona that never disappoints. All right, you're listening to industrial talk, you know about it. It is a platform dedicated to industrial professionals all around the world because you're bold, brave and daring greatly. You're changing lives. You're solving problems, and therefore, we celebrate you on this particular podcast. So always sign up, be ready. All right, in a hot seat. Michael Rivas Grieves two thing right off the bat screwed it up. But it doesn't matter. Because he came up with the concept of digital twin right? I did there it is. Grieves in the hotseat? Let's get cracking. Yeah. Well, how often have you been here?

01:29

So this is my first time in Barcelona, although I did do a session for the IoT, when it was COVID Time virtually so.

01:38

Okay. It's sort of odd, you've got this whole digital twin background? How long has it been around? How old it wouldn't it? Okay. I'll just go. We're not going into like, give us a little background? Because, no, we're not going to do that. But we are going to go into the fact that like, what was the genesis? What were you just sort of sitting around? And then all of a sudden? Wouldn't it be great to have a digital representation of?

02:04

Well, so so. So I've been in the computer industry since I was 16 years old. I mean, so we're talking is 45 right now, just yeah, I'm over 70. So So I mean, we had mainframes that, that your watch would perform at the moment. But but I'd always had the idea that the information you could pay instantly have information look different than the physical thing. So so if I have your water Bible, and I want to know the measurements, I gotta basically I got to have that water bottle. But when I have a digital twin, I can basically just have the information about it. Okay, so so you could strip the information on things and have it as a separate thing. And so I had a fairly large computer company, in the back start in the 80s. And I took the public in the 90s. And then retired because I was tired of playing with the lawyers and

02:53

accountants. It's a grind, it's a grinder, that's a whole nother conversation we've had I understand the pain.

03:00

Yes. So So I retired, I failed miserably retirement. And I went back and had gotten my doctrine and had thought about this, well, this is a cool idea. And so, so I graduated, and God was at the University of Michigan. And I came up and said, Well, here's the model, here, you have a physical thing, you have a virtual thing. And then you connect it by taking data from the virtual world, or the physical world, to populate the virtual world. And then you can use that information because my core premises information is a replacement for wasted resources. For any task that I have. I can divide it into two pieces if I was a missionary and omnipotent. And if you ask my wife, she'll tell you, I'm not either. But I know that two years, you

03:42

probably have out, you're just, you're just chirping my language.

03:46

Yeah. So So if so if I if I, what I want to do is use so so most of life is, is basically goal oriented, minimizing resources, right? And that's what we want humans to do. Yep, everything above that is wasted, okay. I can take information, I can't replace the physical resources, I need to actually do the minimal amount of that. But it can be a replacement for all the wasted resources. So So the examples I use, give me an example. So if I'm designing a product, and it's never gonna work to you, it'd be nice to know that before I spent all that money or I'm manufacturing something that's out all I'm trying to get three kids to practices, and they've changed the practice location, and they cancel one of the practices, right. So so those kinds of tasks, I can use the information to replace wasted resources. So that's why I want to do that. That's why I wanted to basically create this digital twin that has information so I can say, Hey, stupid, don't do that because they didn't have good work.

04:45

But did you have at that time, you're saying okay, I got it. Here's, here's, here's, here's the physical let's say that asset, physical asset, I have to place devices on that I have to I have to get data from that physical right to go over here, right? It's that point of data, then being able to put it here. Yes. Was that? I mean, did that exist?

05:09

Well, so, so, interesting questions. So So in theory, so so so at a minimum, I've got humans who could say, Okay, that's it. Exactly. And that's sort of what we've done since time immemorial. How many things are in the warehouse Joe? And so, so, so, initially, IoT didn't exist. But but we did have sensors, and we we've had, we feel sees you had, yeah, we didn't have. So that's a lot. So I figured we can get the data in some fashion. Now, IoT has enabled this dramatically, by having sensors and communications. And too often, I don't think we talked about the digital twin, the physical twin is pretty damn important because the physical world, Trump's the virtual world every day, so so we've got to get that information out. And we've got to send it over to the virtual world, so that I can then use that information to not waste resources in the physical world. And and you there

06:05

has to be this level of confidence, you can't just send garbage from the physical to the digital, and then say, Absolutely, oh, my gosh, somebody's gonna get into trouble. And it's not going to be pretty

06:15

Yeah, so so. So the validity of the data and the fact that the virtual world needs to, to basically reflect the physical world in real time, right? So you're gonna tell me you're designing a digital carpet in your, in your virtual world, a flying carpet, you know, ain't gonna fly because you can't, can't do that. So you're right, that, you know, the, the accuracy of reflecting the physical world. So this is not a video game where you can do all kinds of things. Yeah, it actually needs to reflect the, the the environment of the of the virtual world has to reflect the physical world, it's got to have great fidelity of that.

06:53

Yes, and, and what makes it so spectacular is the simple fact that once you, you crack that egg, once you have a high level of confidence, in that, that virtual representation of the physical world, then your ability to simulate, play around over here, tweak, do whatever is necessary to optimize whatever that digital world looks like, then to achieve and put it in a physical. So you achieve that over here with confidence.

07:26

And what the great thing is, is you talked about time machines, I got a time machine now, yeah, I don't have to have the same time, I can run backward in time, I can run forward in time. And so we're I view this as going is that the virtual world is a crystal ball into the future. So at every time zero, I'm going to collect the information from what's happening in the physical world, send it over and run a simulation to say what's going to happen, and it's going to come back and say, Okay, there's a 80% chance that you're gonna have a crash, because this is gonna break on you, okay? And it's gonna happen in four weeks, there's a 90% chance that it's going to happen in six weeks. So it's gonna give you percentages of things that are going to happen. And then you if you're not an idiot are going to pay attention to that. And, and not do that. So. So a lot of say, industry 4.0 was about, I'm going to start, I'm going to decrease the time between having a problem and having remediate that problem. My perspective is, I don't want to have a problem, I want to predict it's going to happen. And when I see that, go fix it beforehand.

08:25

And you're you're, you're talking that analytic capabilities that increase probability to that increase competence of saying, Okay, here's this data, run it. Okay, now, I'm going to change the parameters, run it, and then I'm going to continue to hone that so that it makes sense. And are we talking about this, this simulation capabilities within your digital representation, that it's going to continue to sort of learn a little bit more, get a little bit more advanced, and then just by virtue of the real ruler, reaps the benefit of that optimization,

09:02

so one of my digital twin types is what I call a digital twin aggregate. So if I get to, the bigger the population, I get stuff that happened, the better data that I have about when this when I see this sensor reading and this sensor, reading this sensor reading, I'm gonna have this problem. I now I keep honing that information, that data to basically create better and better models, if you will, of what's going to happen when I see those sorts of things.

09:28

It's exciting. Don't get me wrong, I get all geeky about the whole thing. Let me ask this question. So let's say I am I've got my digital representation of this Moto, Moto X, Y, Z, right? It's a common Moto X, Y, Z. It is in this environment. The the environment is a moderate environment, whatever it's, you've got information about motor XYZ in this environment. Is there value of that data? Because at mycompany over here has Moto X yc. And I want to do the same thing over there, or you want to get mad at us all.

10:08

And so so there's sort of two pieces to this, okay, is I need a digital twin of the motor, and I need a digital twin of the environment behavior. There you go. And so so I went both of those. And again, the more data I collect, okay, the better I can generate information. So remember, my information is replacement for wasting resources. So, so that's where my value is, is being able to process this data, and be able to then draw, so So I really like causation. But I'll settle for correlation.

10:40

But But again, let's say now, now, all of a sudden, you're, you're collecting all this valuable information on that asset, that motor? And I know that that motor is a common motor that is used in other processes around the world, whatever. Do you have? Do you have some sort of, can you I hate to say, sell the intellectual to sell that information to say, Hey, we got the solution to make that motor run efficiency. Do it this way? Here you go. So

11:09

so when I talked about it, the panel discussion today, as I said, look at there's two uses of this, of this digital twin. One is within your organization to to be more effective and efficient. Yep. The second is a new revenue stream. So there it is. So So I so I can monetize that. And it's happening today. I mean, for example, let's take a jet engine manufacturer, okay, an airline only has certain amount of jet engines, right? The jet engine manufacturer could have the data from all those engines and say to the airline, you want better you want better data about, you know, keeping those engines up. I'll tell you

11:47

what it make sense. Because there's, there's a, there's a benefit of that, right after talking about you value benefits. Let's just say safety in general. I agree. And, and of course, the revenue associated with it is that you're ensuring based off of data, that that asset stays productive, as much as it possibly can. And then you can perform the maintenance of whatever it is, is like, Hey, I see the data is doing this, you know, this weather, whatever, whatever the points are, boom, I'm going to do some maintenance on it at the optimal time.

12:20

Absolutely. The optimal time is when it's going to fail. And so again, this is my, my crystal ball, I'm looking at it and saying, This is gonna fail in two weeks, I'm gonna fix it tomorrow.

12:30

That's right. And it, and I've thought through this, too. So if I'm the treatment of maintenance dollars, right, I have maintenance, I budget that maintenance, the maintenance from a financial treatment of that is one for one minus up here, minus down to the bottom, right, it's different than capital you're gonna do. And there's there are companies that want to sweat the asset, let you know, do not do with a maintenance. But if you had that crystal ball, you sweat the asset, and you perform maintenance right at that optimal time. That's significant value.

13:06

Here, there's huge, huge, you know, we do periodic maintenance. So some stuff gets fixed before it breaks, and some stuff kids after, you know, and so, so if I could only fix it when it was gonna break. I'd save a huge amount of

13:20

I don't even know what the value is on that. But it is it's massive.

13:23

Well, let me tell you, when it talks, you're talking about safety is priceless. I mean, if I could save human lives, what value we do put value on that, but but from my perspective, is I could save somebody's life on that. I want to do it. And it

13:36

does, it doesn't even address the fact that when when you let's say you do planned maintenance, right, now it's time to do this motor, now it's time to do this motor and so on. You you run the risk of introducing flaws in your action right there. So I don't know. And you know, it's gonna get there it is, it's gonna get there.

13:57

And then we're having so much computing coming online. We're gonna we're, we, you know, I predict that, you know, we just passed 80 billion transistors on a chip or equivalent by 2030. It's about 6 trillion. So,

14:11

so Oh, don't gloss over that data. What did you just say?

14:14

So, so if you're familiar with Moore's law, we started off with 2k. In the 70s. We just passed 80 billion transistors on the chip. And this last year, my projections is if I follow that curve by 2030, I have 6 trillion transistors on a chip 128 times increase by 2040 about 100 and 120 100 30 trillion transmission on chip we're having huge amounts of computing coming online.

14:42

Hope my my, my head kid wrap around

14:46

that nobody's cancer. By the way, if we get to quantum computing, or perhaps

14:52

that's a whole nother conversation and it's gonna get it's gonna happen. Come on, talk to me. Tell me so. digital twin guy

15:00

So so I think that there will be specific problems quantum computing, general purpose quantum computing is really tough. And there's some theories that says you can get there from here. And that we're not real anyway, if we do so. Sorry.

15:18

Because everybody, there's, there's, there's some major cabbage being invested in quantum computing, major cabbage.

15:24

So I'd say I think for some special purpose problems, you will be able to use qubits to do that. But general purpose, you know, the computers we have today. I don't know unnecessarily now, the error correction problem is a big problem.

15:40

There you go. Well, you are being celebrated here at IoT Solutions World Congress, you're receiving an award? How come you're receiving an award?

15:52

I have no idea why or you're a liar.

15:55

Because they're celebrating the fact that you are all a part of that digital twin. You are the the dude,

16:00

that certainly could figure him out. I'm

16:03

gonna be announcing you up on the stage. Well, that'd be good. I mean, you'll feel comfortable. So you ever feel calm?

16:08

I feel a you know.

16:12

So, so now that we're awarding you, are you still going to be hanging out with a Digital Twin Consortium?

16:20

Absolutely. I think it's the hottest thing out there, it's going to change how we do things. Because?

16:25

Because, because you're 50? What, three? You got many years left?

16:30

Track? 73? No, and I gotta do they're in line there.

16:33

Do you have any way of people getting in contact with you and said, Hey, I want to be a part of the consortium. I want to I want to know more. I want to be a part of having these conversations, what do

16:43

we do so so they can look up the Digital Consortium and my friend Dan Isaac's will be happy to talk to you. There you

16:49

There it is. We're gonna have all that conference, contact information out on industrial talk. So fear not, it'll be a part of this gents. Interview. Once again, you were fantastic.

17:01

Thank you very much for having me. You're smarter than

17:03

I am. Which is my wife, because

17:07

that's a low bar. And let's not get the wife's involved in this. Okay.

17:11

Mom's the word. All right. Thank you very much for joining the industrial talk. We once again are broadcasting from IoT Solutions World Congress 2023. You get to meet people like this jet right next door, and, and really have great conversations. It's all about collaboration. It's all about having that innovative sort of vision on help solving problems. Come here, IoT solutions, World Congress, we're gonna have all the contact information for him and many others out on an industrial talk. We're gonna wrap it up on the other side. Stay tuned.

17:41

You're listening to the industrial talk, Podcast Network.

17:46

All right. Once again, thank you very much for joining industrial talk. And thank you very much for your support of a platform, this platform that celebrates industry professionals, because you are changing the world. You're helping people succeed, you're solving problems, you're collaborating, and you're making the world a better place. That's why this platform is dedicated to you. Thank you to my Dr. Michael Greaves. And if you're just right now, let's just lay it on the line right now. You need to be engaged, you need to connect with Dr. Michael Graves, because digital twin came from him. He's he is the pioneer. And and it's here to stay. And it is constantly changing and becoming better. And it's because of people like you and others. But really, the Genesis is Dr. Michael Greif. So reach out to him. We'll have all the contact information most definitely out on industrial talk.com. One final point, here's the deal. You need to go out to IoT Solutions World Congress, you need to if you weren't there this year, you need to be there next year. It is expanding, is growing and is constantly changing and changing and in the way of constantly evolving and innovating. And that the companies and the individuals there are right at the tip of the sword in defining and helping companies get through this digital transformation and deploy in that is it come on? Its strategic. So IoT Solutions World Congress, as well as Object Management Group, go out to omg.org It's it's all out there. You've got to educate, you got to collaborate and you got to innovate. I say it all the time. But you got to hang out with people with Dr. Michaels. And you are going to change the world. Thank you very much. We're gonna have another great conversation coming from this event shortly. So stay tuned.

The post Dr. Michael Grieves with the Digital Twin Institute appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at FABTECH in Atlanta, GA and talking to Bob Willig, CEO and Executive Director at SME about “Manufacturing Workforce Develop, Innovation and need to Constantly Educate”. Get the answers to your “Manufacturing” questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ROBERT “BOB” WILLIG'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/rwillig/

Company LinkedIn: https://www.linkedin.com/company/sme/

Company Website: https://www.sme.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, sme, industry, people, additive manufacturing, talk, smart, education, bob, opportunity, organization, technology, medium sized manufacturers, factory floor, continue, industrial, understanding, data, digitalization, areas

00:00

All right, once again, thank you very much for joining Industrial Talk. And thank you very much for your support. We are dedicated this platform right here, the industrial talk platform is dedicated to you, industrial professionals all around the world, because you're bold, brave and daring greatly, as you can tell by the buzz in the background, we were on site FABTECH, Atlanta, Georgia, an incredible event, a must attend event. And I'll have all of the event information out on industrial talk, but so that, you know, September 11, through the 14th 2023 is the next installment and it's up in Chicago and on you're not going to be disappointed. It was incredible. I, I put it right up there with all the other great events that we've been to and broadcasted from now in a seat in the hot seat, we have Bob Willig, CEO of SME dot corner, saying hey, what does sme.org Society of Manufacturing Engineers, and they are part of the sponsors at FABTECH. And I'm telling you, you go out to their organization, and you know what they're committed to, they're committed to education. It's all right there. They're committed to collaboration, boom, right there, right there. I'm looking at the website right now. And they're definitely there to help support innovation and bring that into the manufacturing space. It is that noble right there, I'm looking at that website. And it is just chock full of things to do and ways to connect, go out to sme.org. Now, Bob, and I were talking about all of the unique things that are changing in the manufacturing space, it was a great conversation. And it was such an honor to be able to chirp and chat with that wonderful professional. So you too, because you're here to learn with me. Come learn with me. Here's Bob. How are you doing?

02:03

Hey, doing fantastic.

02:04

And do you think the conference, you're going to have to say I it's a it's a leading question. I know what it is. Let me just sort of fill it. Here's a conference going well for you. It's

02:12

going in credibly well. Very pleased by all the excitement and enthusiasm over the last couple of days.

02:20

I'm enjoying it. I'm just absolutely enjoying it.

02:24

A lot of people are enjoying it. Let me tell you, Scott. Yeah, they're working together. They're collaborating, they're communicating, they're talking about manufacturing, they're talking about driving next steps in manufacturing.

02:35

So anyway, it never ends. And if you're in the game, if you're having this conversation and yours, you're collaborating with people that are having this, it's exciting.

02:45

Indeed it is. And you can feel the buzz as you walk around the different halls here in Atlanta, Georgia.

02:51

The only problem with see because we're in a we aren't, it's a time change. When we go over there, we always have to sort of walk and take the time and change the time.

03:01

Those who've been to the convention center here before realize it's got its own zip code. It is huge.

03:06

It's it's filled to the brim. It is it is

03:10

it's the noise, the enthusiasm, the excitement. It is.

03:14

So here's one of the conversations that are always happening. I got the tech, got the passion, people are delivering solutions that are satisfying. The challenges that are happening today. One of the things that I want to know and have your insights into is one is is the digital transformation juggernaut available for the small to mid size manufacturers, businesses.

03:43

It's a big challenge in our market today. Because clearly, digitalization industry 4.0 connected shop floor activities is driving competitiveness across our industry. But you're absolutely right. And asking that question, because many small to medium sized manufacturers are still asking the question, how do I get there? Where do I start? Who do I see? How do I learn? How do I get there. And as we all know, over 95% of manufacturing done in the United States is done by small and medium sized manufacturers. So if the large guys are going to maintain and grow the competitiveness of the ecosystem, the small and medium size guys got to learn and they got to get on the train.

04:22

It's a non negotiable and dated and I think that if you're not truly seeking out that education, that desire to collaborate, because I don't think you have all the answers. I think that is a correct, you know, conversation to have within it. And then if you're not focused on finding innovative solutions, then your business is going to struggle. Because there are companies out there that are doing that. It reminds

04:47

me of the lean manufacturing journey that many of us started 1015 years ago and I use the word journey, because I've never really ends. It never really starts. It just continues to progress. People said how do I get involved? What is this mean to me, jeez, it's, it's scary if I don't understand it, and you take it one step at a time and smart digitalization industry 4.0 was much the same way. There's no big bang theory that says overnight, you're gonna get smart, it's an everyday occurrence to get a little bit better start connecting your equipment, understanding how they talk to each other, and make your factories more and more efficient.

05:20

So for the listeners out there, we we went right into the nuts and bolts, let's let's sort of back off a little bit. Bob, give us a little sort of 411, your little resume on why you're such an incredible professional. And then I want to talk a little bit about SME, the objective behind SMB, and then we can talk more about what

05:38

we were talking about. Sure, Scott, thank you. So I started my career roughly 35 years ago,

05:43

feels like 15 years, I was just gonna say you started at age five. You're welcome

05:47

way to clients. I'll tell you later. I started as a design engineer working in the manufacturing space. I was working in stampings fixture design, going to school at night, looking at a mechanical engineering degree. Ironically, 35 years ago, SME The Society of Manufacturing Engineers introduced me to my love of manufacturing, through gaining access to different manufacturing plants. And it was cool, it was interesting to see the conversion of ideas, thought and designs into products that we use every day. So over those last 35 years, I've had opportunities to run all sorts of different manufacturing organizations from running factories working on the factory floor being operations managers growing all the way into running different businesses globally, but all based on manufacturing. So my my understanding of this area grew as I went through Lean journeys, I'm at Toyota Production System to cycle through digitalization of factory floor and implementing industry 4.0 connected connectivity across factory floors, factory equipment, driving tremendous strides in competitiveness in a market that is only getting tougher.

06:54

I don't even know where to go with that there. I mean, I'm definitely you have the street cred. Now, when we start talking about SME, what what is the objective behind the organization?

07:07

Well, the Society of Manufacturing Engineers, we know ourselves as SME, was started 90 years ago initially by ruffling 31 individuals around developing next generation ideas for tooling. So 90 years ago, we started what has been an incredible journey over the last 90 years. If you looking at our mission, in today's world, we focus on two key areas. It's inspiring and developing the next generation of workers and workforce in the manufacturing arena. That means both talking to kids and young adults and getting them inspired and excited about manufacturing careers. As well as generating lots of interest in those who are already in the manufacturing career. To stay there, learn more in advance, go after a second chance citizens returning war, that's also expanding the opportunity to bring more people into this area. In addition to that SME focuses on advancing manufacturing technology. If you if you look around at what we do here, we can be in large groups of people together to communicate and both commercially work together to relationship commercially, obviously buying and selling what brings people to the factory floor. But we also can be in 2025 30,000 people together here alone. And we have over 140 technical conferences being held concurrently with this event you're at today, advancing manufacturing technology to the next level, so to speak, two key focus areas around workforce development, and advancing manufacturing technology. So

08:31

here's a question. Do you think that the technology if that's number two, I got it on my notes? So don't say it's not because it's on my notes? Oh, and they're not prioritize one over the other? Okay, just number two here? Do you find that there's the speed that it was, I got the technology, it's all good. And then all of a sudden, it just seemed like there was this? This ramp up of just solutions and Foom?

08:58

Elevate? Let me answer it specifically. First, let's talk about additive manufacturing. My background includes quite a bit of experience in additive manufacturing, it unfortunately became a technology solution looking for a problem to solve. And instead of being an industry full of that technology needed to address key fundamental issues, product design, product development, light weighting, internal development of products, meaning internal versus out, outside in, it became a solution looking for a problem, people didn't know what to do with it. And so only now are we really starting to understand through D fam are designed for additive manufacturing. How do we look at apart from the inside out to take advantage of what additive manufacturing can do for us? So it had a tremendous growth curve, and it still does, it's growing at probably 20% per year across multiple markets. We really have to step back and talk about where can it best be used. And that's true in other areas and technologies like lean lean became a thing of charts on the walls for a long time before people understood it fundamentally meant that waste minimization variation reduction, then all of a sudden it took off. And so yes, in answer to your question, things get a head start, they slow down, and then they pick back up again, as the industry really understands what it means for

10:11

them. See, I found that something similar to, there was this big, big push with IoT, I'm going to collect data, I'm going to get that data off of those assets, and I'm going to be able to mine that data, I'm going to have all this and then all of a sudden, it just becomes a tsunami of data. I don't know what to do with. Right. And, and there were, there were ideas to say, now this is gonna be transformative. I think we're catching up. And everybody's finally realizing, yeah, I do need this, I guess I do need to figure out that solution.

10:41

So I came out of different manufacturing arenas, in the aerospace defense industry, the automotive industry. But one thing all our customers were asking us for is tracking traceability. I call it birth certificate of the product, which machine was it used on made by which person at what shift? So obviously, if we have a problem, and now in the industry, we can look more pretty closely where that product came from? What's the root cause behind the failure and go and fix it. So you think about the value of that data, the ability to utilize it to, frankly, save life and limb, but also save money if we don't have to bring back parts that aren't bad? So, yes, there's lots of data out there. The biggest question is what to do

11:22

with it. It's, it's massive. And And again, there's gold in it. And let's just be candid, a lot of it is like, okay, it's data, but does it really, like, I don't want to be a data scientist, but you know, data scientists will just continue to Geek geek geek geek right into it. And, and never is it just getting I don't text me and say, Scott, I'm a data scientist. And just FYI, just like I appreciate you deeply. When we start talking about 3d printing, additive manufacturing, talk about traceability. Here's this company, I don't remember the name, sorry. But the company, they were able to take nanotechnology, put it into the material, the added the material and be able to, with light trace that, that product, fantastic. It's cool. It was just like dust,

12:15

the industry will screen for that I want to come back just for a second, please. I'll say data is only data until it becomes information, and then it becomes useful. So the challenge isn't collecting the data, the data, the data is there, the understanding is how to collect it and use it. And that's where it becomes information.

12:30

And, and I would imagine that again, there's there's the need to I don't know how to do that. I know that it does exist. And then if I'm a manufacturer, I got my own challenges over here, right over here. Oh, yeah. And and there are challenges. And so I want to have simplicity, visibility and saying, green, good, red, bad 100%, you know, and let the analytics take that data. It's a green, good, yellow. Hey, FYI,

13:03

as a manufacturing practitioner, I want to reduce variation in my manufacturing process. So I can guarantee every part is good. But you know, if those parts control life or limb, you may have to do it another way. And that's where I think the digital twin concept comes into play. in a huge way, yes, we can create a digital exact copy of a part we have made today. And then we can test it, try it out and understand it without actually destroying the part. Yeah, understanding what it means it's an underdeveloped but rapidly growing technology opportunities.

13:38

You said it, baby and it is see this is where the concern happens because you're it's rapidly changing data twin, a digital twin excuse me, got digital twin AI, IoT and all these things are coming at me. You know, five by five they're just hammering me and I'm just a man and I know I I know I need to do it. I'm I just find I need to trust somebody.

14:06

So so blatant advertisement press me just for a minute. Here it is. One of the things that we do, we're a nonprofit. I don't know if I emphasize that yet. We're a nonprofit, which means every dollar we make in the commercial side of our relationships, we pour right back into our industry. We don't have shareholders, we don't have stock grants. We don't do any of that. That's the concept of our nonprofit focus. And so we bring people together, we convene them through our technology communities, we bring them together through our membership organizations through our foundation and we can talk about that later with scholarships and programs. But the idea is we can become a resource for for folks to come manufacturers to come who don't know where to go to get information, whether it be on industry 4.0 Smart Manufacturing, we just convened in a large relationship with sesame the Manufacturing Institute on Smart Manufacturing. Together, we are looking to advance rapidly the adoption of smart manufacturing in small and medium sized manufacturers Come to us. How do

15:01

I see your your speaking my language? One of the I went to a show and there were there were just clear themes, the technologies, the technology, I got it, it's good spot on. Thank you. But it was always around. Yes, I need to do it. Where do I start? And who do I trust? And is this going to be taken up all my time, which I don't have, but I need to do it. So manufacturers small to mid big ones. They're big, but the small to mid they need help they need and that's why I like sme

15:35

well.org.semi.org. Yes, thank you very much for that. So last week, along with sesame, the Smart Manufacturing Institute, we announced the creation of the Smart Manufacturing executive council. So this is 17 large corporations that we are partnering and bringing together 18 individuals 17. Lark, you're saying, Bob, are you going to teach Boeing to be smart? No, of course not. But we're gonna help teach their suppliers to be smart. So the idea is bringing this coalition of 17 companies together to drive forward next generation advancements in education, awareness, knowledge and training and smart manufacturing areas.

16:09

which then brings me to the point of saying, Hey, you're talking next gen. inspiring the next generation of, of the workforce? How does how does your organization do that?

16:24

In a couple of different ways? What a great question. So first and foremost, our education foundation is just that it's a part of SME, but it's a foundation focused on charitable giving. It's focused on education and next generation education and manufacturing practitioners at a younger level. So for example, we have a very robust scholarship program focused on awarding scholarship monies for two and four year college programs at community college and four year degree programs in in students who are inspired and educated to go be a part of the manufacturing ecosystem. So we've support that every year through endowed scholarships, SME scholarship, focus programs and others. That's one area. The second we have a program called our prime school program, partnership response and manufacturing education. I know it's a it's a funny acronym, prime. It's been around for a number of years. And effectively what we do is we go into high schools, and we establish vocational education programs. So we provide training, we provide assets, we provide the teacher with curriculum, around seven specific pathways, which would include everything from GD and T to additive manufacturing, to learning how to program a tabletop Haas mill to learning how to weld when these kids graduate high school, we give them a certification exam. And if they pass, many of them do, they could go right into industry, if they want, they have an industry recognized certification in these key areas. Or if they want to continue on into a two or four year program, we may end up being able to help them in scholarships report, as long as it's there on manufacturing, engineering, or manufacturing, education, and move forward from that. So our focus is to inspire and educate that next generation of young talent to want to come be a part of the manufacturing ecosystem.

18:09

How do you track the engagement?

18:12

It's a great question. So. So for example, in the state of Michigan in 2022, we are establishing 60, new vocational education High School, we'll be doing the same here in Georgia in 2023. Amongst other states, we keep track of those kids, we understand how many of them who graduate end up going into manufacturing related fields, over 80% of our prime school kids today, graduate, and move into manufacturing oriented jobs, very high return on that investment to get kids engaged and involved in manufacturing. It gets me out of bed in the morning, it's thrilling to go see these kids and realize they start to get the understanding of the gift they've been given the opportunity for an economically viable, safe, long term opportunity or career opportunity in manufacturing,

19:06

that is evolving, growing, changing and it's it's global, it doesn't just stop at the wall, your community can you can just sort of hang out there. But But this what you advocate what your organization supports, is a global solution. And it's it's just it's it's an exciting time.

19:29

So I have to talk about membership. I talked about our focus. So our membership, our membership focuses on value proposition for Members Current and future members who want to become part of our membership but be a member of SME. They gain access to significant member benefits opportunities. We had a member meet up here where all the members are given access and opportunity, special opportunity to the exhibitors who are here. This is on an individual basis. We have roughly 15,000 members and it's growing 15,000 members Day, we're given access to chapters, networking opportunities, special focus on some career development activities, resume reviews, job boards, opportunity to communicate with their peers across the network, which is SMA. We also have a corporate membership program, which does much the same thing, bringing in big corporations to be a part of part of SME. So we have big corporations like Boeing and Lockheed Martin, or General Motors, our corporate members of SMA, to help contribute to our manufacturing education programs, but also to benefit from what we're doing.

20:34

That I like, I like that a lot. And it's really in line with what here's my plug, industrial talk is all about, it's all about the education, you're nailing it. Your organization is nailing it. It's all about collaboration. It's there, because I believe, unlike whenever you have to be able to collaborate with other industry professionals to be able to have that real conversation to solve problems. I don't know what to do, oh, you know, how, and then be able to work on that. And then of course, if you're not going toward the innovation side, then you're you're not making your organization or your your manufacturing process as efficient as it possibly can to be competitive.

21:19

And that's, that's a recipe for success in the long term. I'll talk about one other area because you brought it up instead, how do we communicate to people? Let's face it, there are generational differences and how people want to be communicated from tick tock and no, you're not going to see me dancing on tick tock, I'm sorry.

21:36

But notice, the Tick Tock

21:40

social media is a great way to get a message out quickly. And it's one of the ways we do it. But it's not the only way and generationally there are there are groups of people that don't want to be communicated to that way. So we have a very robust media based program. So every month we publish manufacturing engineering magazine, over 90,000 print copies every month go out in our read, I guarantee you it's on the plant floor of most, most small and medium sized manufacturers in the canteen guys are flipping through it during lunch, great robust articles around next generation technologies, advancements in manufacturing engineering. So over a million of these a year go out and it's huge demand continuing to be seen for this. Every quarter, we put out smart, smart manufacturing, which is obviously a magazine dedicated to both smart manufacturing and next generation cutting edge technologies in these areas. equally high level of readership very interested in these are paper, people see these, we also make them both available digitally on our website, before we even mailed them out. And so very high level of download and interest in these areas. We do four different industry annual call it call it workbooks or we industry reports around additive manufacturing around medical additive manufacturing and others. So we're trying to communicate in different ways, such that you have a variety of opportunities to receive information from SME, whether it's digital, whether it's pushed through social media, or whether you get it in your mailbox, around next generation advancing technologies and manufacturing.

23:12

You've had this conversation, but haven't you? What's your advice? To a couple of times? Because it just rolls right off the Oh,

23:19

thank you.

23:20

I'm very passionate about the opportunity to give back to an industry. That's been so good to me for the last 35 years.

23:26

Yeah, I gotta tell you. There's there's so much, gosh, there's so much. I have one last question because I can continue. Where do you see it going? What's that strategic vision of the organization? But what is it? It's great, what are you gonna go? We just spent a whole

23:43

day with our board talking about this. So it's as fresh as it gets, right. There it is. Right also, so ask me aspires to be the preeminent thought leader in manufacturing in the manufacturing ecosystem. And what does that mean? What is thought leader about leadership mean? It means when people think about the right topics we've talked about for the last 20 minutes or so and they think, Where can I go? Who can I talk to SMEs should be rolling off their times. And again, I'll remind everybody, we're a nonprofit. This is not because we want to grow our coffers. It's because we truly want to lift all of the industry up to another level. I believe that the middle class in America was built around our manufacturing prowess to the Industrial Revolution. I'm interested in not only keeping it that way, but by continuing to grow it. So SME will be the preeminent thought leader in manufacturing going forward, we will continue to advance our workforce, we will continue to provide creative insights into education and learning programs such that we bring everybody forward. So we're not a school. We're not a university, but we are is a curriculum development and manufacturing and manufacturing education that can bring everybody forward. And then finally continuing to advance manufacturing technology and help industries pivot. We're never going to get away from the fundamentals of manufacturing, forging, machining, stamping, grinding welding, that's I hope I can help continue to push that forward but also bring next generation technologies forward and into the ecosystem.

25:10

Almost giddy.

25:12

It's easy to get that way it

25:13

is man I am I mean, yes. cerpen, my chirpy, and I like it, man. All right. This is where we ask how people get a hold on, how

25:21

do we get hold. So the easiest way to get us is get a hold of us, it's come straight to sme.org, visit our website, read, take it all in, become a member of SMB start to enjoy the benefits of either an individual membership or a corporate membership and help us grow.

25:37

There it is, man. He was fantastic.

25:41

Hey, Scott, thank you very much, I'm

25:42

a better person because of you. I am I'm a better person law, right, we're gonna, we're gonna have all the contact information for Bob and SME out on industrial talk. So if you're not, if you have a hard time trying to get a hold of them, you're not trying hard enough industrial talk, we'll have all the contact information. So reach out be a member. Once again, we're broadcasting from FABTECH Atlanta, Georgia. This is a this is an event. This is an event that you need to put on your calendar. It is a must attend event. So I'd say there it is Bob. Right there, man. All right, we're gonna wrap it up on the other side. Stay tuned, we will be right back.

26:20

You're listening to the industrial talk Podcast Network.

26:25

Hey, once again, thank you very much for joining industrial talk that was Bob wheeling CEO, S M E Society of Manufacturing Engineers at FABTECH, on site at FABTECH. must attend event. You got to reach out to Bob, I don't know how else to put it. If you're in the manufacturing space, and you're looking for a way of being able to at least take that first step forward. That's right, you need to be a part of SMA. Without a doubt. It's a great organization. They're pretty passionate about you, and educating and the collaboration and the innovation to help you be in a business that is successful and resilient. Going forward. All right, go out to industrial talk. We'll have that contact information for Bob sme.org as well. And for your not it's all there. All right. Be bold, be brave, dare greatly. We say that all the time. Because you deserve the celebration because you're hanging out with people like Bob and sme.org and you're going to change the world. Thank you very much for joining. We're gonna have another great conversation coming from FABTECH shortly so stay tuned.

The post Bob Willig with SME appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Ricky Singh, VP IoT Americas at Software AG about “Aligning Customer's IoT Strategy with Market Trends “. Get the answers to your “IoT Strategy” questions along with Ricky's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICKY SINGH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/thatsmrsingh/

Company LinkedIn: https://www.linkedin.com/company/software-ag/

Company Website: https://www.softwareag.com/en_corporate.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

ricky, imts, iot, business, industrial, solving, journey, software, enterprises, challenges, industry, mx, run, technology, machine, spreadsheet, organization, universe, problems, people

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go around once

01:34

again, thank you very much for joining industrial talk the number one industry related podcast in the universe, Ricky that celebrates industry professionals all around the world, because you are bold, you are brave, you dare greatly you're solving problems, you're collaborating, you're making the world a better place and you're making my life better. Why not celebrate you? Again, if you hear noise in the background, we are broadcasting on site, MxD Chicago, Illinois. And it is an innovation center that is second to none. And sort of outside the glass and people are walking in front of us and the food is great. So we are talking to Ricky Singh. They got that right. He know Software AG is the company. Let's get a car wreck it

02:19

great to be here with you, man.

02:21

That's cool. It is I was all excited.

02:23

I woke giddy. That's showing the universe

02:26

and the universe. And I'm telling you I'm not I'm not. Webb Telescope

02:29

has really changed the definition of IMTS. I did you see that? I did. That's why I'm saying coolest show in the universe. And I'm just zooming out in my head and thinking I am on the coolest show in the universe.

02:42

Yeah, but I stopped at that same booth. And I just said, You don't understand. Yeah, you're right there. This is web. And this is the web camera. All right. For the listeners out there, Ricky, give us a little background on who you are. And then we're going to talk a little bit about Software AG.

02:57

I like you, Scott, I'm a problem solver. I have been in Software AG a year I run our IoT and analytics practice in the Americas. Software AG is a connected enterprise truly connect, we empower truly connected enterprises through our software products. As I was telling you, before we got started, the Ag part is really the equivalent of, you know, an agency or an LLC. So the company's name is software, which is pretty phenomenal. Exactly. And the type of software that we really give to enterprises to help them enable their missions has evolved over the centuries, right? So 53 year old software company solving very different challenges in 2020, than we were in the 1950s. Yeah, but today, we're really focused on what I would summarize as sort of integration challenges, right? We're helping companies integrate data, we're helping them integrate data from new things, which is where our IoT platform comes in. We're helping them integrate processes, which you mentioned more, most problems are human problems. Yeah. How do you bring those things together, and especially in the context of manufacturing, start to change the types of outcomes that make investments in digital technologies worthwhile? I find it you know, I love my job. I waking up every I love waking up every day and solving new challenges. And it's exciting.

04:15

See what's interesting, too, because it is there's their legacy systems out there. And everybody talks about the, the the beautiful future of digital transforming their business, it's, it's great, okay, it's all out there. It's all technology, you got to figure one, get better be engaged and figure out where do you want to fit, but always educate. But we rarely talk about that integration because you have you have businesses that have what 75 legacy systems in a spreadsheet and somebody they're over there doing it on a WordPress

04:48

Yep. I think 75 is a very conservative number, right? In most enterprises, especially in today's day and age where SAS is so prevalent and relevant. You have even more than that. I think I read some recently north of 150 software applications that most enterprises are running. And you contrast that with some of these very traditional manufacturing environments that have run the same way for 50 6070 years that are running on spreadsheets that are looking at equipment effectiveness as Oh, my God did the machine turn on the next morning when it was supposed to. And it is surprising. See,

05:23

see for me, if typical organizations have about 150 legacy systems, and they're doing whatever they're doing, and they're delivering the value of the service, and the, the whatever it is for the organization, when you come to me, if you're knocking on my door and said, Hi, I'm Ricky, I got a solution for you that will help simplify. I'm telling you right now. Where do I even start? Like, where, What? What?

05:50

So I always, we mentioned earlier, technology being almost the easy part now is really starting with, Hey, what are the pain points? What are the problems that you're looking to solve? And I know, I like to refer to IoT. I'm sure maybe you come across this trying to explain to somebody that doesn't know what IoT is, what IoT is, is quite the task. And I sometimes describe it as some the hammer looking for the nail, right? Hey, we can solve any problem with it. But what are the nails? What are the pain points that you're struggling with? Is it worker safety? When you're having too many workplace accidents? Is it downtime in your production line, that you're not able to ship the amount of product that you'd like? Is it quality of the product, if you're shipping the volumes, it's not it's coming back three months later to bite you in the bud? Let's start with what are the levers that can meaningfully drive either operational efficiency or new revenue streams in your business. And then let's back into the technology that can solve those challenges. And the commercial model that makes that investment worth your watch.

06:46

See, I agree with you 100%. And, and I think that businesses manufacturers out there have just got to recognize that this is here. And if you don't begin that journey, and and learn and find whatever it is, no matter how painful it is, your competition is going to do it. And if you want a business that is truly efficient, and resilient, and has some sort of legacy going forward, you better figure it out.

07:15

I saw so many cool machines while we were at IMTS, who was an understatement, right? I know it was fascinating. But if you look at literally the oil that was running many of those machines, if you asked any one of those manufacturers, do you need that oil to go? But yeah, of course, you can't run my machine without the oil. That is what technology is going to serve. When we say the digital backbone of a truly connected enterprise, they're going to come to a point where they're gonna go of course, of course, I need the oil. Of course, I need the technology because my business will not run without it. That's how I think Seesmic the shift is going to be over the next few years.

07:48

Brilliant, absolutely perfect. Because I agree with you 100%. And, and, and for me, personally, I we have to make it approachable, it can't be full of friction. And you know, I've already got a bunch of headaches and I'm I feel like, but but your organization, your company, your you have to make it simple. When I say simple, it's just adoption has to be there that,

08:19

you know, yeah, and just really having an open conversation I, I tell all of our customers partners prospects, even if our solution isn't the right one for you, I want you to learn something through this journey that helps you find the right direction that you want to go in. But it always starts with what what's the problem, right? And if I ever come across a conversation where it's, oh, I am, you know, part of our innovation team that's focused on science projects and connecting word data that usually tells me that I'm, I'm happy that the customer is looking to invest in innovation, but it's so disconnected from the organization that they're not solving real problems for that you ended up 689 months later. Yeah, we collected more data. Yeah, we integrated applications. But so what,

09:05

how do you how do you deal with maybe some people just I don't even know if I have a problem. I just deal with the pain, whatever that pain is, I don't even know if it is a pain. But how do you get people to recognize that there might be a better way? You'd say, yeah, I gotta do something.

09:22

Yeah, for sure. And depending on what segment and where in the market, they play, I'm, you know, I haven't met one customer that doesn't have some sort of a efficiency challenge, a compliance challenge, or their executive leadership wanting to hit new revenue goals, right? So in that case, if you're not growing, you're dying, right? And if you continue to have challenges as an organization, but you start to ask the types of questions and back to IoT, I feel it's always a progressive journey. We keep painting this Northstar of all equipment as a service and predictive maintenance and you know, Your parts are going to show up at your door before your machine ever breaks down. And yes, there is absolutely a journey that that helps enterprises get there. But even just starting by giving your equipment, a voice, that's what I think IoT is, is giving your machinery the ability to talk to you and tell you what's going on in the field. They are they're doing that today, but they're putting a software engineer on a plane to go to your site and listen to that machine in person right. Now, they may not think that's a pain point. I think that's a big point. Right? What if that talent weaves? What if COVID happens and things shut down? So and I will say one of the silver linings of COVID has been that has shone a light on some of these challenges that can be solved with technology that's affordable, accessible, and can be implemented rapidly, where many of these customers are saying I have that happened to me and happened to me three weeks ago, I didn't think it was a pain point before but it is now. And that journey starts with Okay, now you give your product a voice, then your product tells you what's wrong with it, then you start to design your maintenance procedures from being reactive. And here we're talking about, yeah, you can start to move to a condition based maintenance, that means you can start to sell a different kind of maintenance plan. That means you can start to sell your equipment differently in the future. It's a journey. And that's what kickstarting right started that that, hey, what can you receive value with at the smallest part of that journey is where we like to focus and

11:20

see. And it is a journey? Because you're just, you're you're touching on multiple points that that yes, they are painful. And I think in the past, and here's the education component, that in the past, you just sort of dealt with it, you dealt with the fact that you had 150 doggone legacy systems. And you do, you go over here and get this and then you got to get the data here, and then you put it on a spreadsheet and, you know, spits out a result that those we've really got to push it and go down the road of being able to be more efficient,

11:52

absolute efficiency. Those are the two things that I think it always comes back to is how do we do things better? Or how do we do new things? Right? Doing things better means savings in the bottom line? That means compliance. doing new things means how do we diversify our revenue stream? How do we make money, Louis?

12:10

All right, Ricky, you are fantastic. They're starting to kick off this whatever this open house. Let's go we just rolled right into it. How do people get a hold of

12:18

Ricky that's saying it's all for ag.com Twitter at that's Mr. Singh, or come find me at IMTS if you're still around.

12:24

Wonderful. All right, I'm gonna have all the contact information for Ricky out on industrial talk.com. So I'm sure you got a major in LinkedIn stat cartoon.

12:34

We'll see it's subjective. All right. Once

12:37

again, thank you very much for joining industrial talk. And once again, we're broadcasting from NXT this open house just telling you gotta come to Chicago, visit this place. We're going to have all the wrap up information on the other side. Stay tuned, we will be right back.

12:54

You're listening to the industrial talk Podcast Network.

12:59

All right, once again, as we wrap up another incredible conversation. Thank you to Ricky, thank you for saying yes. And being on industrial talk. Also an extended thank you to those wonderful people out at MxD up in Chicago Innovation Center. That is a place that you must check out if you're in manufacturing, if you're thinking about digitally transforming your business, if you're thinking about cybersecurity, that is your first stop. Without a doubt. That's MxD. All right, we're going to have all the contact information for Ricky out on industrial talk, you knew that. And and one last thing, we have a revenue growth series out there go out to industrial talk, it's free. It's on demand, sort of like the Netflix and we want you to succeed we have to have you succeed. And so whatever education whatever strategies you can deploy to be successful, we're all in go out check that program. It's five parts. We've got sort of an overview. Then we have that corporate side of what that looks like. Sales, Marketing, as well as the technology all there. Enjoy, download it. Take care of business like that. All right, once again, thank you very much. And you need to hang out with people like Ricky because we want you to change the world because you are bold, brave and daring greatly. You educate you collaborate as well as innovate. Thank you very much for what you do. We're gonna have another great conversation shortly. So stay tuned.

The post Ricky Singh with Software AG appeared first on Industrial Talk.

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SUMMARY KEYWORDS

scott, industry, cybersecurity, industrial, people, trend micro, cyber, Jon, conversation, network, target, companies, business, ot, world, digital transformation, educate, area, manufacturer, trend

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,

00:21

and let's get all right. Once again, thank you very much for joining industrial talk in really thank you very much for your support. This platform is completely and fully dedicated to your success. Because you're bold, you're brave, you're daring greatly you solve problems, you collaborate. You're making the world a better place. I say that all the time, but I believe in in my heart. All right in the hot seat, Jon Clay, he is the VP of threat intelligence at Trend Micro, and it is a barnburner conversation. You need to listen to it because it's all around cybersecurity. But Jon never disappoints. Let's get cracking with the conversation. Is we need more conversations around cybersecurity. Yes, we do. That's an important topic. If you're in the world of digitally transforming your business. Yeah, you need to, you need to focus in on cybersecurity, and I can't think of a better company than Trend Micro that will help you along with that journey. And they've been around for a long time they've seen it all. And you need it, you need to really sort of take notes. All right, a couple of points of business. One, you go out to industrial talk, which you'll have all the contact information for Jon and others. We have a series called The industrial revenue growth, I think that's what it's called. I think it is it's a series as you can say on it's hot off the press. So I needed to think more through the topic. However it is out there it is free, and it is the in Yeah, industrial revenue growth series. And we talk about, we provide an overview, just go out there, and it's easy peasy. It's on demand. It's sort of like the Netflix of industry. So we talk an overview of what we're looking at, we're also talking about that corporate strategy, why it's important. We talk about marketing, we talk about the technology. And we talk about sales. And this is all about increasing revenue and is a you know, many in the the the world of manufacturing the world of industry, we are hyper focused, which we need to be hyper focus in how we can gain and extract greater value out of that manufacturing process out of that industry out of that whatever it might be, and have that insights into, you know, your operations, because it's important, we need to take that same.

02:54

Just focus on that whole sales and revenue cycles, there are so many components and tighten that up. So we have a great conversation with Ed Marsh. And again, it's a five part series, it's on demand, you just sort of sign up and you just fire it up. If you are awake at one in the morning, and you're saying, gee, I wish I knew more about the technology that exists out there in sales. Well, you just sort of fire that up and you listen to it. That's, that's that's on demand, baby. And that's what the world we live in, in the Netflix of industry right there, we're going to have a lot more but that that's the first one because I think today more than ever, we've got to be keenly focused in surviving, and increasing revenue, and figuring out ways of doing that, and how to automate it, how to be more efficient at it. And think differently. Think outside the box right here. Industrial talk is all about that also. FABTECH. Yep, we're broadcasting from FABTECH. That is November 8, that's right around the corner, November 8, through the 10th. Atlanta, Georgia, we have a booth, we're going to be doing our industrial speed dating, which that means we just grab a camera, and we go to your booth. And we start chirping about the technology that you have there and why it's so cool, why it's so fantastic. Why it's so needed. And that's about four minutes. And then we of course, we're going to have a broadcast booth and we're going to be talking to people a little bit more extensive on why they're there or what's the technology all important. All insights into why manufacturing so cool. Now about that. But we're going to be at Fabtech so if you are at Fabtech I don't even know what booth I'm at. If you are at Fabtech you gotta you gotta look me up. Let me see. I'll have it out there on industrial talk. I can't remember it starts with an A and I think it's but but look us up and we're gonna be at that booth. We're gonna if you You got your booth there. And if you want to have a conversation, a live broadcast like we did at IMTS, or smrp, or what we're going to be doing over in Barcelona, yeah, you need to look us up and have that conversation. All right, let's get on with with the chat. Jon Clay threat intelligence. And I want to make sure you understand, we got to have more of these conversations. We've got to have that cyber conversation and and help everybody to succeed in this world, especially the digital transformation. And so this is why this conversation is so cool. And Jon, never I mean, he doesn't and we go to the same barber. So, you know, he's got to be cool. And he's good looking just like me, just good looking bald, good looking. But anyway, he doesn't disappoint and he definitely knows what's going on. So enjoy the conversation with Jon. Jon, welcome back to industrial talk. Thank you very much for that. Yeah. time in your schedule. I like having this conversation. We're gonna be Turpin. On no, we're gonna be riffing on I don't like chirping, we're gonna be riffing on cybersecurity, impact on industry, whatever comes to mind, because we can. And that's how we roll. How're you doing?

06:12

I'm great. Scott, always enjoy talking with you. We'd have a great time on these. So I look forward to this one, and maybe future ones for sure.

06:21

Oh, you better got it. And if you're on video, you'll notice that we look the same. I just have a beer, just just look for Scott with the beer. That's me. That day. And there. Yeah.

06:32

It's creepy. Taking off my disguise.

06:35

That is Oh, my gosh, it's Jon J. O N. So anyway, thank you very much again, I really appreciate it. And I think that, given all the conferences that I've been to, and all of the individuals and industries that I've spoken with, there is, again, the topic of cybersecurity, we want to go down this road of digitally transform, automate whatever it is to try to be more efficient. But that that, in essence, is a recipe for, you know, vulnerability from a from a cyber perspective penetration. If you're not, if you're not just sort of thinking about it, you're just like going down the road. So with that said, I think that it would be great to sort of see where we're at today, where it's going, that just sort of do that. So with that said, What do you see in some of the trends that are taking place within industry?

07:33

Yeah, I mean, well, we certainly are moving into industry for Dotto, right, which is a more connected industry more, everything is going to be connected devices connected, your manufacturing lines will be connected, you know whether your ot network is connecting to your IT network these days, because it's makes it a lot easier and more manageable for the organization. Right? If you can do remote monitoring, remote maintenance, all of that makes things much easier for the business to run their, their, their organization or run their their lines. So I think you know, as we move forward, Scott, I was in fact, I was on a talk earlier today, we were talking about 2030. So we're talking future stuff, somebody thinks I'm a futurist for some reason, and got me on this thing. But man, you know, you can see cyber physical coming into play, right? Where you're gonna have stuff embedded in your bodies, and then you're you're automating the plants and everything. So the challenge, obviously, Scott is what that ends up doing, as we've seen in the history is that the attack surface just grows more and more and more, right. So as new technologies come into play, that's a whole new attack surface for these bad guys out there that can take advantage of them and exploit them. So you know, the what we need to do, though, obviously, as as we are building these new devices, building this new technology and capability, we always got to have in the back of our mind, what are the risks associated with it if a bad person or a malicious actor or a nation state actor group gets access to it.

09:20

But outside of the fact that every time I have a conversation with you, I don't want to leave my office and I want to curl up just because you keep pointing out some really interesting, like, new attack surface. That's a new term for me, which makes complete sense. I have a wonderful word picture in my head about that. The other thing is when you start talking about as we become more connected, like you, you spoke about people becoming more connected, right? Ah, and yeah, I don't want to be hacked personally. But what

09:55

really does I mean, if you think also about it, Scott, you know, we're going into a global recession and one of the one of the aspects of a global recession is usually you decrease headcount, unfortunately right for those people, but you know, what we're starting to see is a lot of these businesses are starting to automate, and they're putting in robots, and they're putting, you know, you've been to all these shows, yeah, you're probably seeing these robotics that have improved, obviously, over the years, and they're going to continue to do improve. You know, Elon Musk had his robot on stage and walking and everything. So I think, you know, that's going to be obviously an area that goes, moves forward. But, but the nice thing also is people say, Well, they're going to take our jobs. But the reality is that you're going to have other types of jobs that come into play for the humans, you're always going to have to have technicians, they're going to have to go and fix those robots, when they break, reprogram the, the robots, all of that is going to build. And in fact, I think it actually increases people's ability to grow their themselves and grow their incomes, because these are higher paying jobs. And typically, that you get that that where they're replacing some of the more unskilled labor types. Yeah,

11:10

it was always interesting, when I have those conversations, you're absolutely spot on. I agree with you. 100%. I wish I was younger, because I mean, really, it's it the world is your oyster, if you can, can repair this automation in some way, shape, or form, make it more efficient, whatever and be engaged. Your the, your career is bright, because it's happening. How do you address the vulnerability of all of this connected? You know, machines, like we, we briefly touched upon CNC machines, their every bed is connected, and they're getting more connected? How do we, how do we create a workforce that's constantly learning and educated? Because the majority of us, me included, will always gravitate to the shiny will always gravitate to something, but I don't think about the vulnerability side, how do you sort of bring that into light?

12:08

Yeah, I think the first step Scott is really to understand what could happen, right? So we talked about earlier, I said, you know, you got to understand that these nation, state actors or, or malicious actors will target these ot networks and industrial controls, because there's there the motives, obviously a change. So there's a couple of things that that we hear about, right? Is what are they? What's their goal and game of, of targeting these things. So a couple of areas, we talked about five DS, right? So it's disrupt, disable, deny, deceive, and or destroy.

12:50

So that's

12:51

what you got to start thinking about when when you have an OT network, or ICS devices or robots, whatever it might be, you have to start thinking about what of which one of those DS could potentially target me, right. So if it's disruption, for example, it's probably some kind of a extortion type of attack because I want to disrupt your process. And if I can disrupt that process and bring it down, and you can't run your business, and they ask you, Hey, you know, give us $10 million to get it back and running. You may be interested in paying that deny if I want to deny access to something again it depends on the motive and who's targeting many cases it's you know, nation states for example, you're probably going to see more of that deny and or destroy activities from nation states then you're going to see disrupt disruption and disabling usually is going to be in context with the revenue people you know people that want profit whereas deceived destroy deny are going to be more likely more nation states that are wanting to do more harm.

14:04

Yeah, I'm writing all this down just because I want to get the five days in now in no particular order I was writing hanging on every word disrupt a night destroy, disable, deceive. Whatever

14:19

crazy. Yeah, I mean, and so you know, once they, they decide who they want to target then the next step comes into play is to start collecting intelligence about those different systems and what is at play and there's a couple of things that these actors can do there. There's a lot of open source research I mean, you as you know, Scott, a lot of the vendors of these devices out there they put their, their user guides and everything online so you can learn about you know, how to do things how to change the configuration just by reading the the instruction manuals that are all in open source out there. You also, you know, we're starting to see more insider threats. So you the actors are recruiting insiders, disgruntled employees, malicious employees, they're even hiring people into the business that whose sole purpose is to do malicious activities. So they get a job inside the company. And then the other area that can gather intelligence is from the enterprise network itself. So if I target the IT network, I can go in there and you know, all these companies have, have documentation about their processes about their, what products they're using, all of that is going to be in data inside the corporate network. And so they can go in and steal that information. And then, and then obviously, they do their education at that point and figure out what to do. How do you

15:45

how do you keep ahead of all of this, I know if I was a, just a mom and pop manufacturer, small to mid size, whatever it might be? How does How do I keep ahead of this? What's What's the practical steps because, hey, I want to be more efficient. I want to take advantage of this industry for Dotto digital transformation. Juggernaut, what? What is your recommendation? How do you help? I mean, yeah, start out No, no, yeah,

16:19

yeah, education, obviously, is the first step. The good news is I think Sisa and some of the US government agencies that put out a lot of good information about protecting ICs and OT networks. And you can go to private industry, like Trend Micro, for example, we do a lot of education, we just, we talked CNC, right, we just published a research paper on CNC, which is computer numerical control devices, right? And all the different information, we've got videos on the landing page that you can follow and listen to if you don't want to read the whole report, that we even show attacks targeting a CNC device. So you know, that's so education is probably first and foremost, the second step Scott is

17:04

but I'm gonna interrupt real quick. Yeah. I'm just telling you right now, the education that's available out there. For me, it goes right over my head. That's one, two. I'll fall asleep. So I try I fall asleep. Is there a way of being able to educate on this topic that can be consumed by me, Joe sixpack?

17:31

Yeah, I mean, Scott, that's, that is one of the challenges, obviously. And, you know, you might look at YouTube, because there's a lot of people that do webinars, and they post that stuff on, on YouTube, and you might try to find, you know, OT, attack 101 type content that can give you some of the, you know, somebody will, obviously is probably already put it out there some of the just generalized information that, you know, but then you'd probably at some point, you want to call in experts, you know, consultants or vendors that can help you.

18:08

And then that brings about another thing that just okay, I'm already stressed because you use multi syllable words, in this doc on, you know, cyber world, right. That's one. And a lot of this stuff is, so I'm already stressed there. But I know it's important. I gotta find somebody to trust. I mean, there's a lot of shingle people out there saying, Hey, we're in the cyber sphere. Well, we'll protect that. Yeah. And and I'm not trying to impute anybody, but there's,

18:38

well, one of the things somebody had, yeah, one of the challenges we've had Scott, take an example the cloud, cloud infrastructure, right? So Amazon and Microsoft Azure, AWS Azure, that has come on strong over the last number of years, right. And one of the first things that we found out very early on is that you can't take traditional cybersecurity products and just uplift them into that environment and think they're going to work you we actually had to develop and build native controls for that environment. And I think the same thing we're starting to see happening in the OT ICS you know, area because organizations are they already have some of this cybersecurity stuff and they think, Oh, we can just drop it in to an OT network and it'll be fine. Not a chance. It's a unique environment that requires specialized tools. Just like you know, these these manufacturers there they have to use specialized tools for a lot of what they do. The same is true with software and the same is true with with cybersecurity, you do need some specialized tools. So I think and that's where again, it gets a little challenging especially for a mom and pop who probably don't have the the knowledge nor the the skill set nor the probably been Ajit, to deal with this. And that's where I start talking about more on the MSP managed service provider type of model where you actually hire a company and they manage everything for you, they implement it, they, they monitor it for you, they take the actions for you, and you just your job is to run your business, not run your cybersecurity. And that's, and that's where I think we're going to be seeing in the future, some more growth areas. Because again, these companies just don't have the skills and the knowledge and the budget to to manage it all themselves. And so you bring in the experts, and let them do and

20:41

see I like that, that that approach. And I think that many companies in multiple areas that have to sort of address that managed model, because if I'm a manufacturer, and and I have to maintain my assets, but I don't have people on board, there are companies that can provide that ability to maintain those assets, the same thing can exist within the cyber area. And I think that that, like a specialist like yeah, okay, well go here. You're just, again, it, are there. Are there standards, let's say if I if I'm an MSP whatever, right. And I provide that security capability. But how would I go about evaluating the quality of that? Organization?

21:33

Yeah, that's a good question. Scott, I, you know, unfortunately, there's no like UL rating. Or for these firms, you can, obviously, you can go and look at data from some of the third parties that may, and put out information. So like Gartner, for example, has a lot of their, their, their quadrant, different areas, there might be one for MSPs. And you can see who's in the top quadrant. The challenge with that is a lot of MSPs are small mom and pop shops, they're actually small businesses in supporting the local economy, the local business set, and so you kind of you're probably going to have to go and do some due diligence in terms of finding those, those local ones. But then there are some, definitely some, some bigger vendors in this space that do more of a regional and then maybe even a country level aspect. But those tend to be a little bit pricier and maybe a little bit more challenging, I think to work with. But they also though, are probably more sophisticated in their controls. And they can they can they have the the people and technology that is that is needed to deal with this. But But again, you know, maybe start small and then work your way up if you don't find what you want. Yeah,

22:53

if I was manufacturer, I, I would try. Just, I'm thinking through it, because why not? I might as well put that hat on, I would want to get a baseline, right, as much as I don't want to see it. Right. I would want to get sort of a general overview of that quality of my security layer or whatever it might be, and be able to sort of have that clarity. So then I can sort of think through an avenue to achieve it. But the agree is like whether you like it or not. And I That's a tough one. But you do need to have that insights into your, your network.

23:35

Yeah, yeah. And I mean, we're starting to see regulations coming out, you're starting to see a number of policies that are coming out of the US government, for example, in this space. So a lot of those are tied to US government networks and stuff. And they're not been applied out to the private industry yet. But you'll probably start seeing that happening. So again, educating yourself and looking at some of those controls that that the US government is putting in place might be a good idea to start bringing into your business early. Because if you don't, you might get caught off guard when some law or something comes in or regulations comes into play.

24:14

So I'm out on your website, trend micro.com. Of course, she sent me the link to that CNC, which is

24:23

gathered, and you should see our research button at the top. And if you do that pull down. That's where all of our research is. And we do tons of research on industrial IoT we've had over the years, we've done stuff on cranes, we've done stuff on agriculture, and you know, the the devices used in those places. It's so this is massive amounts. Yeah. And

24:49

so from my perspective, I could go to Trend Micro I can route around, I can do the little drop down on my mind and I could see the resources. It's all there. And I can just begin that journey and or do a little, do a little search and then find maybe some targeted content. Yeah, exactly. You know, exactly. Because I, you know, I don't, we can't make it hard to find the information, we can't make it difficult to understand the information. And if you make it in such a way that people are saying, Oh, I see the picture, I'm painting that picture in my head, I could go the next level, right? It's, it's a, it's a journey in that sense. And then realize that there's gonna be a point where saying, Okay, I'm, I'm educated. Now I gotta find somebody to collaborate with trust, to be able to. But if you're the realities, if you're in the digital transformation, you see the value, you pull in data off of equipment to try to improve the quality, whatever, whatever that strategy is. That's all about being connected. And that is all about how do you protect yourself from nefarious behavior? All right, listeners, we're going to wrap it up, we've got five DS out there. We've got some strategies around who they want to target. And I think, from my perspective, from a simple perspective, I think that file, go to trend micro.com and find out some research, there's a great place to educate. I think that that's, I think the parting shot, is you're not alone. There's some good trusted people out there companies resources, and it's all there. And you have to whether you like it or not, you have to do it, you have to figure it out. Or

26:37

yeah, like, you know, Scott, you know, try Mike are we formed a company called TX one sole purpose is to look into the it ot ICS areas, and figure out how to protect them. And so they're already producing products that are very simple and easy to use, and can help an organization out there. So, you know, we we continually invest in innovation and continually invest in people and technology. So like you said, they're not in it. For themselves, or by themselves. They have trusted partners. Yeah.

27:13

Yeah. Yeah, see, and I do like that. And he, granted, I mean, Trend Micro, you better be in it, you better continue to sort of research because it doesn't stop out there.

27:25

Now, we've been in 34 years, Scott, and will continue for the next 34 years. And one thing we know we dedicate ourselves just on security, cybersecurity, we don't buy other companies that aren't in in cybersecurity, like some of our peers have done, but we'll continue to do and fight the good fight out there and try to keep the attackers out of your networks.

27:48

Like that. That's a noble cause I do I really, I really appreciate what you guys are doing. And, and because I'm, I'm all into the innovation and the technology and how that is going to help us be better manufacturers or industry, whatever it might be. But the reality is, it's it's gotta we got to protect it. We got to we got to make it frustrating to penetrate those. OT

28:12

Exactly. All right, God, it was a joy. I enjoyed the calculation. Let's do it again.

28:18

Pick Yeah, man, Jon. That's Jon. Trend. Micro is a company we're talking about. A lot of cyber stuff, you're gonna have all the contact information for Jon as well as the five days of fear night, it'll be out on industrial talk.com. We're gonna wrap it up on the other side. Thanks very much for joining. We will be right back.

28:35

You're listening to the industrial talk Podcast Network.

28:41

All right. Once again, thank you very much for joining industrial talk. And boy, I'll tell you, I really like talking to Jon. He knows his cyber stuff out there. And again, Trend Micro and teen Trend Micro fingers on the pulse if you're in the digital transformation game, which you should be because everybody else is. And if you're not, you better look into that. You need to secure that network. And I'm telling you right now you need to reach out to Jon or team Trend Micro amp, then you can navigate those waters, get the answers you need. Go out to industrial talk, all the contact information. Don't come chirpin to me and say I can't get a hold of Jon. You can't. And you must and have that conversation. It's painless. Come on. It's painless. All right. We have that sort of Netflix approach to industry education. And we're all about making you succeed or figuring out ways of making you succeed, and giving you the information to to be able to do that. And so we have that industrial revenue growth series, there's going to be more and this is with a great, great professional called Ed Marsh. And we have some handouts out there. We've got stuff that you could just start getting engaged in sort of taking an assessment of your business And then figuring out a roadmap so that you can ensure some some, you know, resiliency in the future. That's right. Go out industrial talk, click on it. Yes, I have to ask for your email. Because if you want to watch it at 235 in the morning, for whatever reason, you can. There you go, I need it. I need to send that email link to you. That's it. Nothing fancy. Nothing. Nothing too big. All right. Go out. Buy more. All right. Hang out with Jon. You know, I always say this. Be bold, be brave, dare greatly. Jon is somebody you need to hang out with, because you're gonna change the world. We need you to change the world. We need you to be successful. Thank you very much for joining industrial talk. And as you know, we're going to have another great conversation of another professional right around the corner so stay tuned. We will be always there for you

The post Jon Clay with Trend Micro appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at the 30th Annual SMRP conference and talking to Massimo Banzi, CO and Founder of Arduino about “Powerful and Innovative Digital Transformation Solutions for Managing Assets”. Get the answers to your “IoT Devices” questions along with Massimo's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

arduino, people, industrial, companies, technology, digital transformation, build, industry, world, products, work, software, conversation, massimo, find, happening, hardware, connected, microcontrollers, platform

00:00

Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc and you will find documentation you will find devices powerful boards to help you with your digital transformation journey. It's all there. Go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc Change is happening, and Deloitte is your partner, Deloitte, US and global network. They always deliver measurable, sustainable results for clients and communities. It's important to have a partner like Deloitte in your corner to manage and help you through this change. Find out more go to deloitte.com.

01:00

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get as far

01:18

as Welcome to industrial talk. Thank you very much for joining the platform that is just absolutely passionate about your success in industry. You're bold, you're brave, you're daring greatly. You're changing lives, you're changing the world. Celebration is at the top of every conversation. Thank you very much for what you do. Arduino is in the hot seat. The gentleman's name is Massimo. And, you know you're in the world of digital transformation. And you're looking for some solutions. You're looking for those Sherpas you're looking for help. Arduino let's get cracking. Yeah, so the reality is, is that we were broadcasting from SMRP had a great conversation with Massimo team Arduino. And the reality is, is that if you're not in the digital transformation game, right? If you're not, and you're saying, Do I need to or don't I, if you want a business that is resilient, you need solutions, you need a digital transformation solution, you don't need a big bank right off the bat, you need to just be engaged, you need to continue to educate and collaborate. And the conversation with Arduino is just spot on massive, massive street cred out there. And they've been around for a long time, and they know exactly they've got I'm telling you, they have a team of incredible professionals out there just know they want to solve your problems. That's, that's the conversation we're gonna have. All right. Before we get into that conversation, as you know, we always go to conferences, right? You've seen it out there. You've you've you've seen, you know, the photos and pictures and videos and all of the great stuff that exists out there, you can tell that we were pretty passionate about being on site. And having those conversations with companies and individuals that are just helping people succeed, we're going to be at Fabtech. This is about a week or so yeah, about a week. And again, it's going to be great, where we've got a great booth, and we're going to be talking to some of the leaders within the world of manufacturing again, and just just support these companies because they're really trying to do the best they can to, to help solve problems. If you're saying you're so scattered, can't make it to Fabtech, which, you know, absolutely spot on. Go out to industrial talk, we are going to be at other events, just find out. If you see that we're at an event, and you're going to be at that event. It's easy. Just reach out and say Scott, I'm going to be at that event, I'd love to be able to have that conversation, boom, done. Reach out to me on LinkedIn. And the same thing, I see that you're going to be at whatever we want. We want to connect, we do a lot of wonderful things at these events. We do technology, speed dating, which is I gotta tell you, it's a lot of fun. And and because there's such a velocity that exists within industry, that highlighting technology, hiding, highlighting the innovation is just a real exciting time. So we just what we do, I'll just tell you what we do. We'll go to your booth. We'll find the right individual talk about that technology that you're you're showcasing. And we just have a quick conversation. We loaded up to LinkedIn, we tag everybody, boom, everybody wins. Everybody gets to see the technology that exists. I'm telling you, it's a lot of fun. And boy for me who loves to live that Discovery Channel life. I get to learn from The best and stay at the cutting edge of what people are thinking from an innovation and technology perspective. I can't say that I know everything. Much of it is way above my paygrade but it's exciting to be a part of that education and that learning and, and I highly recommend that you do that. So go out to industrial talk.com Find out where we're going to be chirping from a conference and look us up. Again, if you're in flight Fabtech look us up because well, we're going to be there and and all the information’s out there. Arduino, Massimo is in the hot seat. And one of the the areas that are just fascinating for if you pull on that string a little bit is how do everybody and I mean everybody, take advantage of the digital transformation world. If you dip your toes into the world, it's fine. But how do you begin to collect data? How do you begin to leverage the technology to be able to give you insights and actionable insights into the health of your assets right there.

06:08

Arduino all the contact information for Massimo and Arduino will be out of course on Industrial talk.com. Enjoy the conversation, Massimo Welcome to industrial talk, as you can tell, we are broadcasting from the 30th annual SMRP conference. And you guys need to be here about that. Thank you.

06:28

Thank you. Thank you. Thank you. No, yeah, no, totally. Next time, I'll make sure

06:34

you know it. My goal is to make sure that one of these conferences we're going to be able to get together and connect in person. That's, that's what I want. But you're not aturan. Right? Or do we not have time?

06:48

Sadly, I'm doing actually is scraping different places. So primo in Italy is the place where we have the main r&d team. But we also have a team in Switzerland where I am currently sitting. And we have also a team in Sweden. And we also people

07:06

in the US. Yeah, you guys are all around God that I didn't mean, pigeonholed you. Yeah, no, no doubt about it. Before we get into the conversation, Massimo just for the listeners out there. Give us a little background on who you are. And, you know, and then we'll just buzz on into the conversation.

07:26

Yeah, so my name. So my name is muscle banzi. I'm the co founder of Arduino. Which is, you know, my background is in electrical engineering. And then I did for many, many years at the software. And then I was I started teaching. I started on top of doing like professional work, I started teaching in a master's degree. And that's when I along with a number of other people, we figured out that there were there were ways where you could simplify the way you teach people about embedded development, with the objective of bringing in a bunch of people, they don't even know what embedded development is. Bring it into the into the community in a way, give them the tools so that they can build things with microcontrollers, with electronics. And I think, you know, that was kind of the impetus for Crona Gen creating Arduino as an open source project and also has the company. So that's that's the one

08:31

because because your Genesis Arduinos Genesis is just a simple fact that they were talking about how we educate, how do you how do we educate individuals people on on, on this technology? And I'll be the first to admit, I need education. And I don't have, quite frankly, any insights. But Arduino itself is made it user friendly to do that. Is that Is that an accurate sort of way of doing it? Because I go onto your website? I think it's great.

09:03

Yeah, I guess the idea is that there was a huge amount of incredibly powerful open source software, you know, start from the various version of GCC and all the other tools, but they were quite complicated to use for people that don't have like a strong background in kind of, you know, embedded level development. So we wanted to create a tool that we could give to people who do innovation because when we started working on Arduino, the objective was our students were creating the products of the future. They were, you know, interactive, they were connected. And obviously, it was very either you had like several years of experience in hardware, or it was quite complicated to to build things. So we created a tool that they It used to really try out what happens when you build a circuit when you build a system that works. So over the years, we refine these things. So that at the beginning was just basically programming, eight bit microcontrollers. Then it became connected products with 32 bit microcontrollers. And then in this kind of sort of path that we followed, what happened is that a bunch of the people that use the Arduino in different kinds of schools ended up in companies. And so they started to bring Arduino inside companies. So you can see ads from Apple. But they asked people if they have experienced with that queen or not, which is kind of kind of funny. But this is what happens when you create the tool that people use to get to learn and to build and all that if you lower the barrier to entry, you get a lot more people that are able to do these kind of things.

10:59

Yeah. And what's interesting is, is that Arduinos evolving, you have this platform that this product Arduino Pro, right. So there's, there's, there's this evolution that has taken place within Arduino. And it is really in a response to, if I had a nickel every time somebody talked to me about digital transformation. Yeah. You know, rich guy, right? And so the reality is, is that when we start talking about where you see Arduino going, it is it's a, I say it's a fertile opportunity and ground for a modeling and platform of Arduino. Is that sort of what you see?

11:48

Ah, yeah, actually, you know, one of the things that that, at some point was interesting to observe is the fact that a number of people have to bring these technologies to the companies and their factories, even their fields. And then at some point, several different ways to apply the Arduino technology in a professional environment started to appear. So the natural evolution of Arduino was to kind of follow this trend, and try and build tools that basically allow you to use the knowledge that you acquired in order with Arduino and apply it inside a piece of equipment inside the factory on a on a field in a farm. So the the general idea is bringing that kind of, you know, democratization of the access to these kinds of technology. Yeah. To the industry.

12:47

Did you? Did you see that happening? Like, did you just sort of where, where you had this sort of alumni of, of Arduino taught professionals going into these industrial environments, and then somebody says, hey, you know why I could take this and put it on here and start collecting data? And all I have to do is just, did you see that sort of happening? Or is it just sort of, wow, they Wow, they actually are doing it? And again, I

13:17

Oh, no, I totally saw it happen. And that's why we said, Okay, we have to, we have to follow this. And we have to enable this directly ourselves. Because we saw people, for example, using the Arduino programming environment on more sophisticated 32 bit microcontroller or more industrial style, development boards, but also feeling products that you can put in a piece of equipment. So we started to develop, for example, industrial controllers that you could sort of imagine, like some kind of a hybrid between a PLC and a more sort of connected type product. And the advantage there is, you know, because a bunch of people right now are going through this process of digital transformation. As you mentioned, it could be I'm a billionaire. Every time somebody mentions it. And you know, in Europe, they call it industry 4.0, or whatever now. And what happens is that a lot of small medium companies, but even large companies, sometimes they don't have the people to date, they can't find the people. There is a huge gap in the amount of people that are needed to do this, and the amount of people that you can find. So in a way, we realized that there was a huge amount of people that had Arduino skills. They if there was a version of Arduino, hardware and software and cloud that could work in a professional environment. They could transfer the skills and it's happening in a ton of companies. You know, we have several examples of people. There's even a company we work with, in Italy, who builds automation products for the automotive industry, that they used to do things with classic PLCs. And then they re basically rebooted the company with young people fresh out of university or even fresh out of the way. Some kind of trade schools or, you know, kind of trading programs, and, and they were able to basically rebuild everything around Arduino technology, and they basically get very, very good results.

15:41

How does it, you know, walk us through, it's like, okay, I'm a company, I'm, I've, wherever it's whatever, I'm having this interesting thought in my head, and I want to be, I want to, I want to take this line, digitize it, whatever I need to do. How do we get from that thought? Do I just approach Arduino? Do I just approach it and say, hey, I'm interested? How does that sort of process work?

16:14

Yeah. So I think this happens in a number of ways. So there are some companies that they decided they don't really want to deal very much internally. But they somehow want to be involved in the process. So they sometimes look for a system integrator, and we work with a number of system integrators. Some companies approach us directly and say, hey, you know, I have this problem that I want to solve, can I use your technology to do this? Normally, the kind of company that approached us for this is probably someone who builds machines or builds multiples. So we worked extensively with a company that builds industrial ovens. So we rebuilt completely the control system using one of our industrial products. So that's most mostly people who have cannot build to build multiple of the same thing. The people who are trying to work inside the company, they either go for a system integrator, there's also an increasing number of companies where they want to have the knowledge and the people internally, they want to be able to build things themselves, they want to be able to modify it, they want to be able to evolve with the technology, using people internally. And those people tend to sometimes even just buy the product from the store. And they find a lot of documentation online, where they see how to interface different things with with the hardware, we provide quite a few tutorials and examples of projects already built. And this is something that we're pursuing quite a lot in the near future, to provide essentially, you know, I described it the other day, the instance soup, no, you pour the, you put the thing in the cup, you put some hot water, you go and there is a project already made, you basically get the parts, and you can implement this in your company. So this last group of people, it's very interesting, because they're trying to acquire the skills internally, they're trying to build things internally. And they like Arduino, because easy to find people. They don't have to deal with real licensing on software tools or anything else. Everything is open source, so they can dig down whatever the you know, deep as deep as they like,

18:52

see, when we start talking about it, those are great points. And I see the value and I see the benefits of being able to be a part of a community, Arduino community and, and have the flexibility as a company to say, I need an integrator. So I can go over here, I want to I want to use the Arduino solution platform, I guess I just think that's there's some benefits there. But then I can also and I can also bring in the talent within my organization. And because of Arduino and the focus on training, I can keep these individuals learning growing and evolving and and, and that, to me is a value as a company because because I'm already dealing with people leaving. I mean, I'm already dealing with people I can't find, right. That's just sort of where I'm at right now. But now you're saying, Hey, come on board. If I'm a company come on board, we've got these. This solution we want to train you we're working hand in glove with Arduino. And you get to learn, learn and it's It just makes makes complete sense. What's the benefit of of open source?

20:07

Well, in a way that I believe there's several benefits that have been clearly identified in other parts of the tech world. So if you look at, for example, people who develop websites and web applications, Now none of them is starting from a proprietary piece of code anymore, everyone just goes starts from an open source framework, and builds from that, or large company lies, you know, Facebook, or Google or whatever, whenever they build a large software framework, they open source. So that kind of the web software world, it's all based on open source platforms that are kind of, you know, assembled like Lego blocks, and then you write your own application around it, obviously, the industrial world is a bit, you know, is slowly adopting that. But I guess the advantages, if you start from an open source platform, there's not there's no locking, you know, if you don't want to use the software on desk, this particular hardware, it's open source, you can always modify it, move it, if there is a bug that you can't really, you know, you don't have to wait for someone to kind of fix the bug if you want. And you have the skills or you know, someone who has it, they can dig deep into the software to figure it out. So for some situations, it's quite valuable. And people can also come to us and ask, you know, can you fix these programs, whatever. But if you're really in a hurry, and you have the skills, you can fix it yourself. If you want to switch hardware, you can do it because the software is yours. So there's a bunch of different aspects, where you have a much stronger ownership. We also saw people write on public forums that because of the crazy components shortage that is happening right now, people that used Arduino to develop the software of their application, were able to sweet quickly switch to a different hardware. Because maybe the hardware they were using that No, no, the processor wasn't available. No, we are lucky that we have a number of strategic partnerships with suppliers. So we have our hardware is available. But just in case, you can there's no strange licensing on the development environments you don't have, you're not really locked in into one operating system. You know, increasingly, developers are using Linux as a development platform, they don't really want to use Windows. You know, so there's a number of liberating factors in open source

22:56

C and what I see too is that okay, you get you get, get, you get big companies and the big companies are saying, Yeah, we want to go down this road and they do it. Okay, fine. The big companies. I'm always fascinated by the small to midsize companies that can truly benefit from the world of industry for Dotto, implement, take an incremental approach and saying, Hey, I'd like to sort of digitize this, whatever this is, and, and that's a strategic decision on their part, and then be able to expand from there. And what I see and correct me if I'm wrong, Massimo is that there's this ability to scale to write you're not, you're not just locked in Yagan, I can start small, I can say, Gosh, I feel good, and I am getting value out of this particular digital solution. And then I'm gonna go next level, and can I can I contact? I mean, can I card contact Arduino and say,

23:55

Get out? There are multiple ways to contact us. And so we you know, we offer different kinds of support for the people who are building ProSolutions. A lot of the people build things they don't get in touch with us because it simply works for them. So we can see that the products are going from the store, or our reseller because, you know, we have a very vast network of reseller, but the major capital suppliers, they have Arduino Pro Products now, so they people die them and they sometimes don't even contact us because they can just build it themselves. And I think there's one very interesting thing that you basically mentioned is that some people might start with by a simple application, they say, You know what, I need something simple that can read this value when bringing it to this kind of cloud platform, whatever, I need to send it over there. So they start with a simple thing, and it just works for them and they don't have to deal with a bunch of complicated No other issues. And then they suddenly they start to say they get the confidence to expand and they start to build larger. A lot of the people who build large projects, they started off with, like a little stupid thing, ya know, and sending it to the cloud.

25:18

Because I know if I was a business owner and I'm, I hear about industry for Dido, I hear about digital transformation, I hear about all of the stuff buzzing around my head. The the challenge I deal with is one where do I start? And then to, who do I trust? And then three, sort of like, Okay, now what, what's the technology? What? How do I pull all those elements together to achieve that? desired result? And and I'm having a hard time. What's what's a push? There's no push back on Arduino? Where do you see it going? I mean, I mean, I mean, I'd go with you guys.

25:57

A lot of people do. Obviously, obviously, I have to say that, you know, to be perfectly honest, clearly, sometimes some people seem sort of, you know, started off as a teaching platform, some some people clearly, you know, associate the name to data. And they don't, they don't really do their homework. Because when they start to look at the things that we build in the process, in terms of hardware, and software, and cloud, then they're like, Oh, my God, this is amazing. So we have num number of a number of these, you know, people having an epiphany because they start off with kind of an idea about Arduino. And then when they finally see, they are doing a process, after all, but this is completely different from what I thought,

26:42

That's interesting how we people humans, find ourselves into it, define our trench is, and then, and that sort of limits our vision sometimes. And I just see that happening. And and I don't know, I just think that what you guys are doing. I mean,

27:00

to me, one of the most hilarious things about the world of technology, and I've been working on this stuff for all my life, is the idea that technology sometimes are chosen, purely irrationally. Now, while actually human beings are human beings, and sometimes they apply their own biases, and they just choose a technology that they like, or they know about, or they don't really want to spend time figuring out what's available. What's interesting is that whenever the world goes through some kind of crisis moment, you start to look, you know, we have an uptake of a particular set of products right now, which is very interesting. And it's also due to the fact that major manufacturer of pills don't have product. So people are saying, hey, let's run this, and then Oh, my God, this thing, it's interesting. And then they start buying it, and they start to figure out, they can do things differently. But they are forced by the fact that the product they buy all the time just simply is not there. No. So or they need to innovate, design things in a different way. Now, so these critical moments in history are very, very good for you pushing people to look outside of their comfort zone and figure out

28:24

especially especially what we've been going through, I mean, I it's still it's very fluid out there. I I always mentioned that one, you first off, you need to educate if you're if you're in the world of industry, you need to you need to pursue education, learn all you can because the the technology and the innovation is happening. Right? It's happening now. Right. But I think the the biggest component of associated with all of this disruption has been the necessity to collaborate, finding those trusted individuals, having those conversations and and getting answers to, to problems that you might not have had pre COVID Now it's it is it's, it's an interesting time, and I kinda don't don't text me that I liked COVID. But I do like the fact that people are, are collaborating and having really interesting conversations to solve problems that it's just necessary. All right, we're gonna have to wrap it up there, Massimo? How does somebody get a hold of you?

29:27

Well, so our website is arduino.cc. So that's a r d u i n o.cc/pro. Yes, is where you find all the pro stuff. So if you go to arduino.cc/pro, you'll find everything to do with the processor is product of the software use cases, documentation, also examples of companies who applied technology so I think it's you know, it's a very good starting point,

30:01

I agree with you 100%. On that, listeners, we're going to have all the contact information for Massimo Arduino, pro, everything that you can to get this this move. You have to be about that education you have to be about the collaboration and innovation and here's Arduino being able to provide pretty much all of that. And I that's what makes it so incredibly powerful. And if you're a manufacturer, if you're just a company looking to get into the digital world, you need to do it. You need to be a part of that. And I think that Arduino has an incredible model to help you be successful. Massimo, thank you very much.

30:38

Thank you. It was been a pleasure, right? It's

30:40

all mine, all mine on this side. All right, listeners, we're gonna wrap it up on the other side and recognize that we're broadcasting from SMRP. But one of these days, man, we're going to be connected with Arduino. Alright, stay tuned, we will be right back.

30:56

You're listening to the industrial talk Podcast Network.

31:02

All right. Once again, thank you very much for joining industrial talk and a hearty thank you to Massimo and team Arduino delivering solutions. In this digital transformation world check them out@arduino.cc important. All the information will of course be out on industrial talk. Alright, a couple of points of business. We're starting a new series called industrial revenue growth, right. And we're going to break it up into corporate strategy. And marketing technologies. And sales are going to be an overview too, as well. All three, just figure it out and come on over. And check out the industrial revenue grow. It is a step by step approach to driving revenue growth, because we need you to succeed. And these are just tools to help you get clarity in how to bring in more revenue. He does real talk. Easy peasy. click sign up. And it's on demand. It's like the Netflix of industry videos. Just Just go there. Get it, watch it whenever you can. But the reality is, is that we need to as a as a organization, as a community, we need for you to succeed and we're going to do everything we can because that's what we're passionate about. That is out in industrial talk.com. Also, remember we're going to be at conferences, go out to industrial talk, find out where we're going to be if you're going to be there, look us up. Let's have a conversation. A lot of fun happens at these conferences and we're here to do whatever is necessary to get your message out. amplify it because you are doing great things. All right. Be bold, be brave, dare greatly hang out with Massimo and others at Arduino and you're going to change the world. Thank you very much, once again for joining. We're just we're stacked with a bunch of great conversations. So stay tuned. Do not go away.

The post Massimo Banzi with Arduino appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Erick Bartusek with Apache, Tom Bonny and Nate Clark with Deloitte Consulting about “The Challenges and Value of Digital in Oil and Gas”.  Get the answers to your “Oil and Gas” questions along with their unique insights on the “How” on this Industrial Talk interview!

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ERICK BARTUSEK'S CONTACT INFORMATION:

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TOM BONNY'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/tom-bonny-7bab94/

Company LinkedIn: https://www.linkedin.com/company/deloitte/

Company Website: https://www2.deloitte.com/us/en.html

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

digital, people, organization, digital transformation, tom, important, operator, conversation, Erick, industrial, small victories, business, deloitte, operations, solutions, industry, field, apache, trust, strategy

00:00

Hey, Industrial Talk is brought to you by CAP Logistics. You want to minimize downtime. Absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to caplogistics.com Or just call them. They're great people 800-227-2471 Also, AiDash, AiDash is on a mission to create a greener, cleaner, safer planet from space. AiDash helps core industries become more resilient, efficient, and sustainable through the power of satellites and AI. Go out to AiDash.com Find out more

00:56

welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots.

01:13

And let's get around once again, thank you very much for joining Industrial Talk. And definitely thank you for your support of this platform that celebrates industry heroes all around the world. You're bold, brave, and you dare greatly. And it is important that we collaborate more and more each and every day. Industry, technology, innovation is happening so fast, and you need to be a part of it. We're all about education. We're all about collaboration, and definitely all about innovation on this platform, and you got to be a part of it. So go out to Industrial Talk.com. All right, we're talking digital transformation, we're talking about the energy sector, oil and gas, and how that looks, whatever that journey looks like we've got a Apache Corporation, we've got Deloitte, let's get cracking. Yeah. Whether you like it or not, you got to be in the digital game, you got to find trusted people to be in the digital game. Because it's going to it's not going away. And if you want to have a business that's resilient, that has some sort of long term, ability to succeed, you need to be in the digital game. And and that's the decision, you need to be finding somebody a Sherpa of some sort to help you on that journey. And that's why we're having this great conversation with Deloitte and in Apachi and talk about how digital transformation is helping the energy space. And once you got to consider and all of the the wonderful, exciting future had has in us in the energy space. So anyway, this is going to be a great conversation. So you don't it's a paper and pencil. It's definitely a paper and pencil conversation. All right. We've got some conferences, the one conference that we have coming up, I think, well, next week, middle of October, it's the SMRP 30th anniversary, our annual conference. And, and it is about you know, it's a symposium of maintenance and reliability professionals, we're going to be broadcasting live, and getting the latest catch on what's taking place within the reliability and maintenance space, most definitely going to be excited about that. That is in Raleigh, North Carolina 30th Annual Conference go out there, it's all out there, you got to be a participant in that one. The other one that I want to put on your calendar is Fabtech. Now we just did IMTS. But Fabtech is just every bit is just amazing. And that is we're talking about November 8 through the 10th. This is in Atlanta, Georgia. And we're going to be broadcasting live there. And if you're going to be there, if you're going to, you know, pitch a tent there. Come and see me, I'm going to have all the my I'll have the booth number out there most definitely so that you can connect with Connect with us get on the calendar, let's have a conversation. Or better yet, if you have a booth and you want somebody to do a on the spot, technology speed date. Yep. Industrial Talk is where it's at. All right. Let's get cracking with the conversation. Again, digital transformation is here. Whether you like it or not, if you're in the energy, space, you're in it, you got to figure it out. And you got to figure out a plan to be able to do that and walk through that journey and be a success. We need you to be a success. That's what this platform is about. We want you to succeed. Everything that we do on Industrial Talk is geared toward your success, whatever that might be. And it is geared toward the collaboration with professionals that can truly help you succeed. So digital transformation, oil and gas, the energy sector, enjoy this conversation. All right, James, welcome to Industrial Talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world if not the universe. How're you guys doing? Great See, I'm pretty geeky about this particular conversation. And I've had the conversation around digital transformation, all that digital journey when it goes to the manufacturing and all this oil and gas listeners, we are going to talk about that digital journey when it applies to oil and gas. All right, before we get into that topic, and then some Erick, I would love for you to share your little 411 on who you are. And then we're just going to go round robin on that. So give us a little background.

05:31

Yeah, sure. Appreciate it's got. My name is Erick Bartusek. Apachi is director of global digital enablement. I've been in that seat for a little under a year now. My previous experience prior to joining Apache was all in the energy industry, mostly either in consulting or the software space. So been doing this stuff for a little bit and excited to chat with the group today.

05:52

And when you say energies just for clarification, we're talking oil and gas, are we talking that that energy as opposed to some people say generation and that's energy and all of that stuff? So yeah, absolutely

06:03

my, so my prior experience kind of covered all aspects of it. But, but the focus here today is oil and gas. And that's what Apache does.

06:11

All right. Thank you, man. All right, Tom, give us a little background on who you are.

06:15

Tom Bonny with Deloitte, I head up our core operations practice for with an upstream, which today, none of that happens without talking about the role of digital improvement, how we work out anywhere from the office to the field.

06:29

A lot of work out there in nature. Next, give us a little background. Nick Clark,

06:34

I'm Deloitte’s lead partner for oil, gas chemicals, digital globally. And so my job is to help us all have the maximum impact on our clients with the all the exciting stuff you can do with digital. So it's fun job.

06:46

So the reality is with this panel, if if we have a digital conversation, that has not been, I guess, invented, it doesn't exist, because these guys are in the thick of it big time. We'll go with that for sure. All right. With that said, this is gonna be to you, Erick, sort of lay out why. And it's a big one. And you and Tom need you can join in to lay out why a digital strategy is important to the oil and gas market. Yeah, sure.

07:19

I think we're I always like to start is like, why are we doing this period, whether it's digital or not. And so, you know, the exciting thing for the oil and gas industry is, you know, producing safe, efficient operations for for an energy producer, it's the most important thing we can do. Right? Be safe, be efficient. And I look at digital as just being, you know, a component of figuring out how can we do that better, faster, cheaper, right? You know, digital transformation is going to cover a lot of different aspects for data process a whole bunch of different ways you can kind of slice and dice this. But you know, the idea behind digital is we're not, we're not here inventing software, you're not an operator, we're here kind of leveraging the best tools and technology we can to go back to that main anchors, safe, efficient operations.

08:11

Yeah, what always pops into my head is where do you start? You know, I just, these are not these are complex. Manufacturing, entities are big, they're complex things are moving. Tom, in the world of Deloitte and others, what do you start? If you come in, and you're saying, hey, let's, let's look, because it's, pretty much everything could be sort of, to a certain extent, digitize, tell us sort of walk us through that a little process.

08:41

But I think that's probably been some of the challenges the industry has faced is not knowing where to start. So they started kind of everywhere. I'd say the good news is, we do this annual digital benchmark survey. And this past one, which I think we released the beginning of the year, what was different from this time from previous times, we always ask this question of, you know, is digital impacting the industry in years past? You'd always have some people go, maybe? No, this time? 100%? Yes, no one, everyone's on board now. So that's been a shift. The other thing, though, that the higher the report highlighted was, everyone's kind of given this big picture vision. But after that, it's maybe I went to production, maybe I went to drilling. So I did a functional focus. Or maybe I took my one asset in the Permian, but didn't focus ever. That's been the challenge. Now, we've gone off piecemeal, there is no real enterprise strategy that brings them together, say, big picture, what are we trying to solve for? And I think that's the challenge now that I see operators in general trying to tackle is create much more holistic picture. We did some some, you know, some goodness, some random acts of digital who got the content that that delivered value, but how do we think about it more strategically? I think that's still an option a proper

09:58

Yeah, because I would imagine how They're there. It's like, hey, hey, this digital things great. Yeah, I can put a device out on this asset and start pulling data. Yeah, I can do that. And it's sort of in the in the conference rooms. Now, one of the challenges also outside of the like, where to start with all of this, Nate. It's trust. If I go out and I Google, like Google, digital transformation, I'm gonna get a gazillion hits. I don't even know. This, like, not only I don't know where to start, but who do I trust? Who is that Sherpa that I'm going to put my arm around? Again, thank you very much for helping us because we know it's important. Tell us a little bit about

10:42

that.

10:43

I mean, I don't even know. Well,

10:45

I think the first thing, Scott is that they're Digital's pretty broad. And so I don't think there's just one Sherpa that can help with anything. And so the first thing I'd emphasize is trusting yourself. If we're certainly in the professional services business, we're here to be the people who get a phone call to help with things. But even with that in mind, I'm telling you, you need to own your own transformation. If you have a bunch of people like Tom and I come in and help and do it for you, or do it to you, it's not going to be as successful as if the leadership team owns it themselves. So who Who do you need to trust, you need to trust yourselves, you also have to make sure this is a leadership team discussion. And then people like Tom and I can help out to focus that conversation and say, where can you get the biggest bang for your book? What should you stay away from what's the fastest path, but you've got to own it yourself. The other piece is that there are different areas to digital. And so to wait those things around process definition, software, acceleration and change management, it's a long list. At the same time, there are hardware companies out there that do things we don't touch me way whatsoever whatsoever, which are also just as important. So you got to be comprehensive, and the partners you bring in to think through this with you. Also, very, it's also the industry too. And so the lines between you where your company starts and ends, and where the next one starts an answer getting grayer, something that we talked about the digital, the digital report that Tom was just referring to, is how the ecosystem plays together. So as an example, for any oil and gas company, they have a very, very healthy partnership with their field service providers, with drillers, with suppliers. And so digital allows you to make those relationships a lot more efficient, and share savings on all sides. They have been part of the conversation too. So no one Sherpa trust yourself.

12:33

So that that brings up the question to you, Erick. I mean, there's that decision. Your company said, Yes, let's go down this road. Are you trusting in yourself? Are you trusting in the people around you saying, Yeah, this is where we need to go? Because to Nate's point, where are we it? You know, what's going on? You know, so he's gonna say, don't go there go over here. This is where we have a problem or a challenge or an opportunity. So take us through that that sort of dialogue that you're having internally?

13:06

Yeah, I think one thing that I've observed a lot of operators is figuring out how can you anchor those digital use cases back to you know, a value proposition, right, or a real problem to solve. Sometimes, if they're done in a silo is sort of that ideation process happens in a vacuum, you know, any of us can go out on Google and read the latest white paper on a really interesting bit of kit that got deployed out in the field, and you start thinking, You know what, maybe we should try that here. Right? It seems like a thing that's been done. And maybe we can find the same value here. And ultimately, that you might find some hits. But you can get a lot of distractions to write because which ID is going to be the one that really adds value for my organization. I think it's always been much more valuable for for an operator to take a look at those strategic objectives for their entire organization, and sort of decompose them down into opportunities for digital to help enable those, right. So if you're, if your organization as a whole is looking at trying to, you know, be better at drilling, increase production, minimize costs, you know, there's some very macro level themes that an organization is trying to support and then work with those asset teams to figure out what are some of the bottlenecks, or maybe it's not even a challenge, maybe it's an opportunity you want to exploit, we already do something well, but we want to do it better. I think that's where a digital partner, whether its internal or external, can really come to the table and say, Okay, I now understand what you're trying to achieve. I have some ideas on either the problems you're facing or the opportunity to exploit. Now, I'm gonna bring either my past experience or if I don't have past experience myself, I can work with partners, vendors to come in and bring some best practices, but then at least you're anchored to that sort of macro problem to solve as opposed to doing it in silos and pockets. And again, I think when it's done that way in pockets, that's where you're at the most risk for not being able to scale it later. Because you may have that initial success. And it may look just like the white paper you read, but it becomes very difficult to figure out if it was ever anchored in something more valuable to the organization. And so I think that's been a big piece of trusting yourself means kind of staying, staying honest with what you're trying to do as an organization and making sure digital is not off doing its own thing that's not in support of those, those macro objectives.

15:31

I might add to that, just quickly, Scott, yeah, no,

15:34

don't go. You know, when

15:35

he asked the question, you know, earlier, when we were having a sidebar was about like, when did these types of roles become more prevalent within an industry? I mean, I can't exactly remember all the time, because COVID make me forget timing of these days. But in the last five years, it seems like this is where you've seen people like Erick much more come into play. And really is it was all about that building the trust? What's the connectivity between the folks who know how to develop and design some of these solutions, but the folks who live and breathe and day in and day out who need these solutions, the core of the business? Well, that's the role of these digital leaders is really about how do I bring that connection together? How do I build better trust between these sides of the business to basically enable and sustain these for the longer run?

16:21

Yeah, you're spot on, I just my mind is, is just sort of juggling a lot of things just because, one, you, you want to do it, right, you want to pull in the right people and white organizations, you know, you want to have that, that dialogue, and tackle the real opportunities that exist in your organization. Nate, is there is there sort of like this necessity to, you know, you define the strategy of saying, Yeah, we're gonna do this, we're, we're embracing this, this digital thing, and then be able to go out and mark it and say, Hey, we're doing it. Now we just need help, is there there's zero necessity, because a lot of people in the field are just saying, Hey, I don't have that. I got it. I got this over here. And I got this over here. And I gotta do this. And I got that they have a lot to do. You're adding you're adding more work to them?

17:13

Well, we're dealing with a lot here is a little bit what is the strategy, but also what you're grounding us on Scott, which is that this is all about getting it done. And so a phrase I frequently use is our clients don't want digital strategies, they want the results of digital getting done. And so let's put that let's use that as the anchor point to this, this this piece of thought, what we want to see when a client works on their digital strategy, and where we try to help them is to start with what their ambitions are, and also what they don't want to do. There's so many things and upstream company could take on, they could say, we're going to be the best producer, we're going to say we're the best, most fast reactive driller, we could say we can handle the most amount of environments, it say that we're the best at being able to scale up and down based on economic conditions. There's a lot of things that all based on their business strategy that are rational ways of picking this up. But they can't do is they can't do it all. They need to make some choices. And so the first step is taking the business, the areas of your business that are unique to you, and it can make you successful, then double click, the double clicks are okay, if we want to be the world's best driller, what does that look like? What would that bestseller look like? And be unconstrained. So really, could we go to completely lights out operations on some of these areas can be completely automated can we can have everything concentrated in one global drilling center, etcetera down? And what happens if you do this? Well, you keep double clicking and saying, Okay, well, we know what that looks like, what are the projects we need to get done to get that done? And spec that out? And then go even deeper? And say, what would that costs who from our organization do we need to take out of the day to day to go make that happen? What partners maybe we need to bring in to help make that happen as well. And only at this stage, we're getting to what you refer to Scott about what you need to bring into this, because I'd rather have a client start with business strategy, all the way down to how we're going to get this done, and that specificity and then bring the partners in. And this is very, very simple reason. When I've talked to clients about this, I used to maintain a slide which had about 400 Digital terms on it, and every one of them was actually quite important. But when you're looking at that mess of all the things that can be important, you get lost and you can't concentrate on what makes sense to do first. And so here's mine doesn't make a decision. That's for doggone. Sure. So that order of how you pick this up can be very important. At least that's how I think about it.

19:36

Again, it just seems daunting, and it does require an organization to sort of be real and candid with the objective, the objective out there their strategy, but I like the fact that that strategic objective is to get done to do it to show results. In light of that, Tom, do you find it important for an organization? You know, for the naysayers out there? Because there probably some naysayers out there to have small victories, small wins?

20:15

A great question, because one of the most interesting things that came out from our last benchmark study was this value. Everyone's like, how are you capturing value? How are you measuring value, and you have different degrees of success. And I want you to keep that word small victories in mind. Because those that score tended to score the lower ranks, were those that were overly methodical, wanted very detailed charters wanted a bunch of give me numbers and date, and I want to be able to point to a line in a p&l and say, show me that value that actually slowed them down. So oil and gas companies love stage gates, you know, maybe not for onshore unconventional, but when I develop offshore, all these stage gates, well, they're applying that methodology, some of them to how I actually deliver digital, so that's actually slowing you down. The ones that scored the best, were the ones who had folks who are focused and working with the core business, the core operations and what's delivering value to me. And it wasn't organizationally, sometimes, you know, there's different org structures, but it's not about where the person sits. But it's how those people work together. And you we had one conversation with an ops manager who was basically like, I completely trust the value. Because I talked to the folks in the field, they say, are you seeing value from these things are saying I get it, it's helping make my job easier. I can then point to those small victories. The reason I say small victories are important that if I do something on improving how my artificial lift performs, I can go to use cases or examples of say, at that point, these analytics, self adjusted, brought up production or warned me that something was happening. So we did we change the behavior. But look, seeing that in a p&l is very difficult. But seeing those cases are very easy to pull out. And those resonated more and better with more senior leadership than the night those organizations scored better than those who tried to be micromanaged to the to the an individual number in a p&l.

22:13

Yeah. And Erick, there's, Tom brings up like, go ahead, go ahead. Yeah, I

22:18

was, I was thinking about his way he was describing it and sort of thinking about, there's a time and a place for the moonshot digital projects, right, that are very, you know, transformative in nature, multi years to accomplish. Maybe that's what people's minds gravitate to when they think about digital transformation is some of those big broad scope things. But my goodness, there's so much opportunity on call it like the baseball analogy, the singles and the doubles, where you can make real impact in operations. And quickly, right. And at the end of the day, especially if an operator is in a position where they're trying to build some trust, build some credibility for their their digital program, getting this singles and doubles, getting people on base with achievable digital projects that make a material difference, you know, in our in our field operations, or any of those situations, that can be just as valuable, if not more valuable than sort of those those moonshot projects. So I think having an appreciation for where an operator is, and sort of their lifecycle and maturity, would be really important. And just recognizing that there's a, there's a lot of value to be captured in some of those calm, safer bets that you can get something usable in a month or two versus, you know, the six to 12 month projects. Go ahead. And

23:41

Erick, certainly picking that up. And I agree with everything Erick, and Thomas said in terms of you know, you want those small wins, and they're more reliable, they're easier to sell, they build momentum in the organization. But there's another hidden advantage. We don't know what is actually going to transform the organization. And so when you take one of those big bets, it's a very, very big bet. I'd rather see a client, make some progress and improve this and improve this and improve this. And then once they have that higher level of knowledge and capability, then they know where to go next from there. So it's time so when we think about a digital transformation, we're not just thinking about the transformation, but also the transformation machine. What kind of things are we putting in place within the client so they can continuously improve and do it rapidly? It doesn't take two years to do something. It takes months, two weeks?

24:25

Yeah. And I there's there's one side of me that says yeah, and I liked that internal knowledge. You know, this is still new to some Ryan, you're, you're trying to build that internal capability of saying, yeah, now we know what now we're thinking a little bit different. Yeah, that can be digitized. Yeah, whatever it might be, be able to have that embedded in your organization. The question I would have and this is to you, Erick, is is a great got a little victory here got a little victory here. How do you sustain that and sort of make sure that people still see those little victories right and, and they always sort of come together in a much bigger Randers, you know, strategy, right? Just like, yeah, leave that one alone out

25:06

there? Well, sure. And it goes back to we were talking earlier about scaling things and making sure that they're not pocket proof of concept projects that go nowhere later. I think it ties back into the resource dedication, we kind of touched on a little bit earlier, but ensuring that there's there's ownership on the functional side of the business to bring these solutions to life and understand how you're going to take something that may feel like a small victory, but then scale it for the future, in my, my observation from from multiple operators has always been that if you can get those functional resources kind of out of the day to day, and dedicate the time to say, look, I'm going to take, maybe it's a production engineer, out of there, monitoring a specific set of wells in the Permian. But now I'm going to take them and say, Look, you're going to think about just how we monitor wells period, that that whole process and the tools and technology required to do it, then they can help figure out both those immediate near term use cases that may be seen as small victories build up that muscle memory of how we go about solving things digitally, but then they can then carry it forward and scale it right, you can also help them figure out how to go, don't be so heads down on just this one asset. Think of you know, global operations, right. And many operators don't just operate in one area, they may operate internationally, I mean, making sure you have someone whose remit is to think about how you can scale something beyond even just a particular business unit or asset level, you got to have that functional dedication, you got to be able to get them out of the day job, let them focus on identifying those near term wins, but also give them the remit to say you're not just gonna roll straight back into the business. As soon as that one use case is done.

26:53

It's all the time, you know that it's hard time to you in it, no doubt about it. Like it or not, you need to be in the digital game, you need to figure out how to be able to begin that journey. And I agree with it. 100%. But it always gets down to is sort of the challenges. It's always human, right? It's always churn, there's people coming and going and all of this stuff. And I, I liked the fact that if you elevate the digital journey, the transformation and the digitization of your business, and you have an at a high enough level, then there's some stability with the strategy, but how do you deal with this sort of how do you educate, read, you know, re educate whatever the terms are out there? What do we do?

27:42

So the biggest thing that I think we've opportunity, whenever I think about things, is you actually go out to the field, and you work with them hand in hand to deploy and do the change management. It's not about headquarters sending things and just saying, hey, adoption, you have folks who have been working this and I mean, I've done these, it's called you take a ride along out one of these assets and all that and they're like, Well, I've been doing this 20 years, 30 years, that's how we've always done it, why do I need to change it, I get my nice little paper book and I up there and I write numbers on it. And we did work with one client, call it five years ago. And we did a bunch of these ride alongs. And the very first one I did the individual says I was like, alright, you know, let's see a day in the life of what is it like for you out there? And I was like, Hey, if you think about everything that you've got, how can we do things differently? And you know, eventually get straight to the what type of tools or anything like that. And he's like God, nothing. So people, that's all I need more. I'm like, alright, well, that's not, that's not the main way to solve this. But then once you got to other people could think a little differently. Because he was he's an example of the old school mindset. But then we start working with a few other folks who also realized that technology is changing. The ability to capture data and use data is changing. Those folks are the ones same exact folks. But those are the ones you work on and say, Well, what do you need? How could you think differently. And a lot of these are, even if some of them who've been working there for 20 years, or some who have only 10 years, and some of them only five years? It's just a matter of saying, Well, if I do this in my everyday life with Amazon, with Google, all these other tools I have, well how can I apply that same thought to here, those are the individuals you target. Those are the individuals who need to be part of your solution. And then when you go to deploy and all that we created sometimes, like digital champions who did some stuff on an offshore platform for a few of them for an operator and it was like on every platform, we had back to back Digital Champions for the solutions that we're deploying. Make sure that hey, if you need to phone a friend or in this case, you can you tap on the on the platform, there's the person you're gonna go.

29:48

You're almost have to just make it that simple. I don't want friction, right? I'm secure and I'm warm and fuzzy with my little clipboard and piece of paper. I've done it for years and all of that With that said, Nate, how do you? And Tom brought up some good points? But how do you start to take in all of those legacy back of the envelope data points that are so important to that asset, and begin to pull it in to create that analytics that give that picture of that? Right there that one? Because you know that there's, there's file cabinets full of this stuff. What do we do?

30:28

I remember a long time ago, I took a course I worked for General Electric for a long time. And when this course, kind of reflected that it was on negotiating with unions, and I'm going somewhere with this. And the interesting thing is they had a video clip, and it was a union leader who was like, I was talking about working collaboratively with the field and headquarters. And the statement from the union leader was that for 20 years, you've had my back. And if you just come a little further, you could have had my mind as well. And that's, that's how I personally pick it up. Then nobody knows the field better than the field. Nobody knows. The equipment and the person who's worked on it, listen to it knows literally how things are supposed to smell. And so the other piece of it as we think about it, I've rarely met the people who sit there and say, you know, I've got my clipboard, and that's good enough, right, I'm able to go home and border anything in my kitchen, by speaking a few magic words, and Amazon makes it up here. And I think my job shouldn't be like that. So that I find it more helpful. And people know who the people are, who are innovative, who want to change, you're interested in new stuff, this advances their careers, this makes things better, these people wouldn't be in their jobs, watching the most important assets that companies got, if they didn't care, and they didn't want to do good things. It's good point. So I think the easiest thing is you have to talk to them, show them how this works. There'll be some doubts, there'll be some questions and those deservedly so. But those are actually be questions to get, because sometimes half those questions meet lack of knowledge, half this question is going to be like, Oh, we didn't think of that. That's a good point, we really should incorporate that as well.

32:04

I think it has to happen now. And I, you know, I can't speak for the workforce. I can't i All I know is that I've heard the term silver tsunami, right? We're getting ready to retire, there is a movement in that direction. And, and we're trying to backfill it with young professionals and passionate about it. To that extent, Erick, we know it's a human equation. What are the challenges like? Like, what are the roadblocks in that sense? Like, I got it, I'm all in man. I'm all in. But there's always going to be that roadblock?

32:38

Yeah. Me know, play off what Nate said that maybe just a different aspect to it is, I feel like it's a lot easier for somebody in the field to have a new digital solution brought to them by a peer, right? In our own life. How many times have you been sold something by a third party or, you know, somebody who doesn't truly understand your situation, you're always on guard, you don't quite understand if they're really have your best interests at heart, or if there's some angle that they're playing. And, and I think no matter how well intentioned, say, an external consultant or an IT organization can be, there's always a little bit of on guard that someone maybe in a production operations role might might have. But that's where I go back to pulling in, you know, their peers into the process. And whether it's making them, you know, the Digital Champions that Tom talked about, or just having their full dedication to the delivery of the solution. You know, if you see someone who walks, talks, acts like you bring a solution, say, I vouch for this thing, you know, this, this meets our requirements, it's a it's a we as opposed today. And I think that makes a bit of a difference. It's, it's all wrapped up in that change management process. But really having your, your counterpart be part of the process of defining the solution. It definitely accelerates the success probability of anything you're planning to bring out to the field.

34:05

So from my perspective, it's an exciting time. There's just so many interesting, and there's a philosophy there, right? There's a speed at which all of this stuff is happening. Right? And for me, it's hard for me, is that good? Is that is that good? It requires that that that leadership would be saying, Okay, this is where we're going, let's bring some people in, let's get the you know, the victories hear the small victories which let's get it let's start building and the bottom line is that companies need to do this. Just do it's not a it's not a it's not an option. So you do need to do this okay, we're gonna have to wrap it up. Before we depart. Let's say somebody wants to get a hold of you, Erick, how would they do that?

34:49

Yeah, I can share my my work email, but it's Erick.bartuske@apachicorp.com

34:55

Excellent, Tom, how did they get a hold of you?

34:58

Tbonny at all. I've come or you head online and look at any of our articles there on this project here, you'll find my email as well as Nate's from with me share his

35:10

most digital solutions. Just Google, and I'll come up but any corporate

35:14

add your name? Well it's digital solutions

35:18

not that but you know, if you look Tom Bonney digital you're gonna find Tom You can google Erick Apache digital you're gonna find Erick and same for me so and I'm sure the same for you scout we're gonna turn you into Mr. Digital here as well

35:30

Oh yeah, yeah. Yay because I'm telling you I love it I do I love I just love where it's going I love the conversation I you know and and for me personally there's a speed and it's exciting, right? If I was young had more hair I would be all in man I'd be all in. All right you guys were absolutely spectacular. I really appreciate it. All right listeners, we're gonna wrap it up on the other side, we're gonna have all the contact information for Tom, Nate, and definitely Erick, out on Industrial Talk. So stay tuned, we will be right back.

36:06

You're listening to the Industrial Talk Podcast Network.

36:12

All right, once again, thank you very much for joining Industrial Talk and for your support. A hearty thank you to Nate, Erick and Tom. And talking about digital transformation in the oil and gas and energy space important you need to be in the digital transformation game. You need Sherpas, you need trusted individuals to help you along with that journey. That's what this platform is about highlighting people like Deloitte and Apache and and making sure that you have everything you need to be successful, at least have a direction of some sort. So thank you to Deloitte thank you to Apache for being on Industrial Talk. Again, next week. This is I want to say October 17, through the 20th. It's a little short turnaround. But this is SMRP 30, of annual conference, and we were going to be broadcasting there. And if you're in the reliability and maintenance space, and you're finding yourself at the SMB RP event, look us up. You can't miss us. We'll have all the lights and the cameras and everything like that. So let's have a conversation. And the other one is of course, Fabtech, which is next month. Let me sort of pull this up. This is in Atlanta, Georgia, November 8 through the 10th. Yeah, November 8, through the 10th. We couldn't be you're going to be in Fabtech. And in fact, we're going to have out on Industrial Talk the booth number and all that good stuff. Look us up. Let's have a conversation. Let's and if anything at a minimum say Hey, Scott, we have a booth. Can you come on by and talk about our tech? Yes, we can. And that'd be a lot of fun too, as well. We'll just get that turned around. All right. Be bold, be brave, daring, greatly hanging out with people like Tom, like Nate, like Erick, and you're going to change the world because we need you. We need you to be a success. You need to collaborate, you need to innovate and definitely you need to educate as much as you possibly can because we need you. That's what this platform is all about. Thank you very much. We're going to have another great conversation shortly. So do not go away. We will be right back.

The post The Challenges and Value of Digital in Oil and Gas appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Lizabeth “Liz” Stuck, Director of Workforce Development at MxD about “Workforce development is foundational to manufacturing success “. Get the answers to your “Workforce Development” questions along with Liz's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

manufacturing, mx, manufacturers, liz, industry, industrial, individuals, imts, people, conversation, technology, world, future, apprenticeships, jobs, cyber, important, ethicist, means, msd

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go All right,

01:34

what's good. Thank you very much for joining the industrial talk. You are absolutely joining the number one podcast in the universe serverless. The universe, we're beyond the Webb telescope. And we celebrate industry professionals all around the world because you are bold, brave, daring greatly. You solve problems, you collaborate, you're making my life better, and you're making the world a better place. That's why we celebrate you. We are as you can tell by the noise in the background, the music, the 80s 70s vibey mood music in the background, we are broadcasting on site at MxD Chicago, Illinois. This is an innovation center that is second to none. It's excellent to have an open house because we're a part of that IMTS thing that's going on to which happens to be pretty big. Liz is in the hot seat. And we're going to be talking a little bit about education upskilling, rescaling all of this stuff that's so important to manufacturing. Let's get on to racket. Hello. It's pretty cool. I like this stuff. Not that I do like this stuff. But I like the fact that that I get to see cool technology. Pretty great. Yeah, because a lot of it this week, but you know, it's you know what the problem is? The problem is, is that on a podcast, dive deep into code you wouldn't even listen to that's not gonna happen with me. I'll hit that jettison, I'll just pull that thing out of the cockpit. All right, for the listeners out there. Give us a little background on lives and MxD and your involvement, as well as how long you've been here. And anything else I can want to ask it.

03:16

Absolutely. So I have been at MxD now for seven and a half years, working Shih Tzu beginning since the beginning since we can in fact, before I came here, I was out in Washington, DC, working for the Obama administration, leading the US manufacturing Council. And that is where the idea for these Institute's started. So

03:38

in that, that idea is what to

03:41

set up a network of manufacturing innovation institutes across the country to increase manufacturing competitiveness in the United States. So that was a policy recommendation that came through the Obama administration. And now these 16 Institute's that you see around the country are the product of that.

03:57

When you say 16, are they all MSD they are not all different names are different brands, different names,

04:03

different brands, and most importantly, each one focuses on a different technology area. And that's really important because we can all be focused on the same technology. We're looking at different topics. We're looking at additive, we're looking at flexible hybrid electronics, we're looking at in the case of MXD, we're looking at digital manufacturing and cybersecurity for manufacturing.

04:24

Cyber is big. Cyber is have you ever found Yeah. Have you ever found the fact that it's a conversation or a topic that people need to talk about, but nobody wants to talk about it?

04:35

It's you know, I find that sometimes.

04:40

Yeah, I had a I had a attack over here. I was just wasn't prepared. Let's have a conversation. No, nobody wants to have that conversation. Oh,

04:47

conversation, as our CEO just said in his remarks, it's not. It's not if it happens, it's when it happens.

04:52

Absolutely. It's that has to be at the very beginning of any of the conversations associate With digital transformation,

05:01

it should be, it's really important because otherwise you got to go back and do a lot of work. And you can save yourself. If you start that conversation right at the beginning.

05:11

People always look at, hey, we will get to the topic that is so important to us. But I am I am deviating from that real quick. And that is it's, if you want to achieve and you said, hey, I want to be in this digital transformation, where this journey because it is a journey, that make your ears bleed, it's such a journey, but you need to be in it, you've got to have that conversation, you got to have it upfront and do it. And I'm glad you guys are talking about that. People don't like cyber people.

05:45

Well, and as you will hear tonight, manufacturing is the most targeted sector for cyber espionage attacks more than any other industry, because of both the IP, and the supply chain vulnerability is the most targeted sector.

06:03

So I had a conversation with a cyber company. And what do they call it? They call it island hopping. We call it island hopping, let's say I am a big company. Right. And I have vendors. And so what happens is that cyber people go after the vendors to Island hop to penetrate that work

06:32

that way. That's right. That's right.

06:34

I had to pick myself off the ground. I just said oh, gosh, I don't want to be you don't want to be the island. Man. So yeah, well, Scott is the problem to this. That's right. All right. One of the conversation that topics that is very, very hot in manufacturing, of course, it's training, it's it's education, it's attracting the right people, for your business to be in business and be sustainable for the near future, if not a legacy. So that's right. What is mx? D doing about that?

07:12

So we have a workforce development program and workforce development team. Our workforce program is called MXD learn. And it houses all of the programs and projects and our workforce portfolio. So we are looking at a little bit of everything at this stage to make sure we understand where the most value is for industry and current workers and future workers. So we are looking at middle school programs that they'll awareness, we're looking at high school programs that can offer dual credit with community colleges. We're looking at apprenticeships that bring in small and midsize manufacturers in particular who have never participated in an apprenticeship program before in many cases, and trying to help them understand the value of engaging with apprenticeships, the Community College, we're looking at defining the future of work, what do what kind of skills are individuals going to need? What kind of roles are employers going to need to have? And then we're looking at how we make it as accessible as possible for individuals to get access to this kind of training curriculum.

08:18

So when I was a boy, which was probably maybe about 15 years ago, I look younger than I am. Anyway. So I remember in second grade, and I've really, it's sort of weird that we would always get Phil, somebody come in, bring us film, and it was always about manufacturing. Is it always about hey, we're baking bread, and then we're gonna put it on the truck, and we're gonna go and they just would just provide that picture that story. And I remember as a kid going, that's pretty cool. Yeah, that truck drivers going over here. And and I think that we've gotten away from that a little bit developing that story of of, I mean, if you go to MX or IMTS, how can you not be inspired?

09:02

Come on. That's right. It's exciting. It's really, really exciting. It is, it is.

09:08

So what what what can we do to begin to inspire younger professionals like like you said, and sort of middle school, what are we? What are we missing there?

09:22

So I think that we are selling young people short, a little bit here we talk about I do I do? I, we, we we say that they're not interested in manufacturing careers. But our experience has been that as we are talking with young people, they're extremely interested in manufacturing careers. And they are thinking about all the high tech advanced manufacturing opportunities that exist. They have better awareness than I think some of those who are currently in the manufacturing workforce didn't

09:54

Why is there that sort of negative thing going on out there? Why is there this misconception or this Can I say, misconceptions or myths and misconceptions? Why?

10:04

Well, I think there's a couple of things. I think there's a lack of awareness about the opportunities that exist. Okay. So I think you're right. Individuals, young people, even if in current workers aren't that excited necessarily to go work on an assembly line, but they might be very excited to design and program robots that do the work that was traditionally done by an individual on the assembly line. That doesn't mean we have fewer workers, that means we have workers in different jobs. And so I think that there are two pieces one is awareness about the opportunities both for individuals who might step into these careers, but also for manufacturing employers who were encouraging to think about advanced manufacturing technologies and the implementation of those technologies within their factories. So I think we have to ask manufacturers to step up a little bit more.

10:53

Yeah. I agree with you 100%. On that, I think that if I think if if a manufacturer comes to me, and says, I'm having a hard time finding people, okay, great. You're, clearly everybody's having that. What are you doing internally, that's right, to up your game, to, you know, be different or to communicate that we're here for the long haul. And we're going to be doing something remarkable stuff, whatever that marketing is, and being

11:23

clear about what it means to be employed. And within that facility, what is the career pathway, what opportunities exist for the individual worker, all of us going into any kind of job, want to know what the career pathway looks like, at that place? And so the same thing would be true with the manufacturers, what are the next steps? How can I continue to grow and develop a career here, not a job, but a real career?

11:48

I think that's, that's sort of an epiphany on my part, me, not, not you, you create the Epiphany, whatever the math is, it's all on this side, that I think you're right. If I'm a manufacturer, and I'm I'm and I'm somewhat lazy, and this is the way we normally do it. And when all that garbage. That's not a good strategy to sort of develop that business that is resilient in leveraging all the beautiful things that's taking place in the future.

12:13

That's right. And it's hard for manufacturers to so we, we frequently cite a statistic that says 85% of students who are in school today, will in primary school today will ultimately end up in jobs that have not yet been created.

12:28

Whoa, whoa, whoa, whoa, whoa, that sometimes I gloss over data. But that sounds like

12:33

85 85%. It's a significant number. And so when when I first heard this number, I was like, that doesn't seem possible. But in the last seven and a half years that I've been working, the growth I've seen in the career opportunities in manufacturing, we went from barely understanding what a digital twin was, except within very niche groups, to it being kind of part of the common language now within all manufacturing, and even frankly, beyond some manufacturing circles. And so we talk about how difficult it is for manufacturers and academics, to think about what kind of skill sets they need, what kind of jobs they need, what kind of equipment they need, when the the world, and the technology is moving so fast.

13:23

So what do you start? I mean, we're what's like what's, you know, the starting line? Because it's like, yeah, you're Yep, you're hitting on all cylinders? Yep, you're good.

13:33

I think, shameless plug a great place to start would be the MSD hiring guides, where we identify 412 jobs of the future. These are what we anticipate will be the roles and skills and career pathways of the future and manufacturing as it relates to digital for manufacturing and cybersecurity and manufacturing.

13:52

So, but I have to be a member,

13:55

but it's free to download from our website isn't really available to anyone,

14:00

and the analytics that went behind that right, as I say, you know, in depth

14:05

collaboration with Manpower Group out of Milwaukee, but also with dozens of our subject matter experts across industry and academia, and frankly, some of our government and nonprofit partners.

14:16

So me as a broadcaster, I want to download that and say, did you know that in the future, there's Hey, you know who I was talking? I was talking to somebody about nanotechnology data. Yeah. Super small. Yes. Now, it's just like, it's like, no, this is not it's just insane. So somebody's gonna be responsible for nanotechnology.

14:38

And even think about the one of the roles we we talked about in our digital cyber or digital hiring Guide is a data ethicist, a manufacturer needs to think about employing someone within their facility who is a data ethicist because as we start talking about connected factories, and the data we're collecting and analyzing how are we making sure that we're protecting it, that we're using it in appropriate ways you need someone with a skill set to be thinking about that this is what we anticipate is the future of work is going to look like in manufacturing. And this is why it can be so difficult for manufacturers to to think about what kind of talent they need to bring in and foster.

15:19

And you you touched upon this the speed, like, again, just telling you, man, I went to a conference last year and then go to a conference this year. It was like, it doesn't even look the same. Right? The the jargon is different, you know, it was and and it's just, yeah, I can understand how people are gonna, I don't know what Yeah,

15:38

it's so hard. And because it's moving so quickly, academia has to move that quickly, too. So we have to think about non traditional ways of learning. Because we can't have individuals go into school for two, four years come out, and expect to be up to date on the technology, it's moving way too fast. For that we have to think about manageable bite size opportunities at learning that allowed those who are working to jump in and out as they need to. It's exciting. It's so exciting. It's

16:06

correctly with the buzz. I love it. I really do. And I think that I wish I was younger, because I would I would definitely go down this road because it's just it's just exciting. It's just like, it's it's got meaning it's got meat to it.

16:24

And the opportunity is, frankly kind of growing

16:28

big time. And you could go anywhere, anywhere. If you if you master this stuff. Yeah, you're you're the definitely the prettiest person at that dance. No doubt about it, man, because you do it and you do it well, and yeah, you're gonna be knocking down the door. How do people get a hold of you there? Liz?

16:47

Check out MxDusa.org. My information is available for anyone on our website. Her name

16:54

is Liz. She is an absolute no education Juggernaut, can I use epic? And I just wanted to do that. I love it. All right, download that information. In fact, what I'm going to do is I'm going to download and I'm going to tell you to download it because I want to know what the you know, the workforce of the future is going to look like and what that means. All right, once again, we're broadcasting from MXD in Chicago, Illinois. It's an innovation. It's an innovation place. That is big time. And I'm getting ready to go on my little tour. I want that guy. Yeah, I'll be in there forever, too, as well. Thank you, Liz for being on the podcast so much for having me. All right, let's just we're gonna wrap it up on the side. So fear now we're gonna have the contact information for Liz and others at industrial talk.com. Stay tuned.

17:42

You're listening to the industrial talk Podcast Network.

17:48

All right, once again, thank you very much for joining industrial talk. And truly thank you very much for your support of industrial talk that was Liz Stuck MXD is the organization to have a wonderful innovation center up there supporting manufacturers, you need to check them out, all of the contact information will be out on industrial talk.com. So if you're not you will be able to get a hold of these incredible professionals. Now, a couple items to put on your calendar, we're going to be broadcasting from Fabtech. That's in Atlanta, that's November 8 through the 10th. So we're going to be on site there and just celebrating incredible manufacturers at that event. Now, we're also going to be in Barcelona, the end of January. For IoT solutions World Congress bowl events are a must attend event. And it's all just like I said, go out to industrial talk and you'll be able to find the links and and we're gonna be there. So look me up. Look up team industrial talk, and you will have a great time. All right. Once again, be bold, be brave, dare greatly hang out with people like Liz, and you're going to change the world. Thank you very much for joining industrial talk and we're going to have another great conversation shortly. So stay tuned.

The post Lizabeth Stuck with MxD appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Elisa Roenkae, Global Head of SaaS Sales – Digital Building at Siemens about “Digital Trends in the Building Industry”. Get the answers to your “Building X” questions along with Elisa's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

building, buildings, industry, siemens, elisa, create, platform, industrial, solutions, world, conversation, technology, connectivity, owners, big, focused, approach, optimized, centricity, users

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At Industrial Talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's get

01:34

around once again, thank you very much for joining industrial talk a platform that is completely dedicated to you, industry professionals all around the world because your story needs to be told. And you are bold, yes, brave. Yes, you dare greatly. You're solving problems, you collaborate, you're making lives better, you're making communities better, and therefore you are making the world a better place. That's why we celebrate you. That's why you are heroes on this particular platform, right? Elisa Roenkae with Siemens is in the house, SaaS. She is the Global Head of SaaS sales. And we're talking building, we're talking Building X, we're talking all of the great things that are taking place at Siemens, to truly change the world. Let's get cracking. So, so because I've been in this sort of role, have been doing this, what's been great, is just being a part of the journey, right? And you're a part of the journey. If you're on industrial talk, you're part of the journey. But the journey has been so exciting. And this whole digital transformation, what a company is doing, how do you create a business that is resilient, I mean, it never ends. And companies like Siemens, and others are doing everything they can to be able to make sure that the future is bright. you're leveraging the innovation, you're leveraging the technology that's available out there. And it just is going like crazy. And it's a lot of fun. Now, one of the things that we were talking about Elisa and I were, you know, chirping about, and that is just buildings, right? How many buildings are out there in the world? Nope, I don't either. Not I have no clue. I'm sure I'm sure Siemens does. But I have no clue. And I have no clue of the square meters or the square footage. what that represents. I don't, Siemens probably does. And I have no idea of how the level of inefficiencies that exist out there. So if you're in this world of sustainability, if you're saying as God, we need to be more sustainable, don't you think the low hanging fruit in this particular solution outside of all the other stuff, our buildings, and being able to make buildings more efficient? I, I think it's a no brainer. And that is a technology and that see, it's a collaboration challenge. And it is a technology challenge. But I think it's more of a collaboration and, and the owners of these buildings and whatever it might be, I mean, different categories across the board. Don't get me wrong. But there, there are incredible opportunities to definitely make it better. Also, here's a cool, here's a cool stat. So you know, Siemens has been around for a long time. You know, how long? 175 years 175 years when I found that out? I just said holy cow. How about a company that has really truly transformed the world? Siemens right, their 175 years started in 1847. Right? They're celebrating at 47 with 10 employees and look what they are today. Yeah, yeah, you can go out there you can find the financials 62 point 3 billion euros per year on monster, but what's incorrect Trouble about Siemens is a simple fact that they are big, they are transformative. They, but they're able to sort of bring in the the, the collaboration, sort of spirit into this big, they're nimble. And that's what just fascinates the heck out of me is the fact that here's this big company doing who knows how much and and they're still retained that sort of entrepreneurial, nimble spirit within that organization. Kudos to them. Congratulations on 175 years. Okay, one last thing, okay,

05:38

we've got events, we're going to Fabtech, we're going to be there at Fabtech, we're going to be broadcasting from Fabtech go out there, and it's going to be at Atlanta, this is the first part of November. And again, we're going to be highlighting great technology, great innovation, great people that are just passionate about that. The other thing that we're doing here at industrial talk is we're, we're and if you've ever been through this, you know, there's some challenges, however, we are doing a are lifting up a new website. So we're going through all that process. So be on the lookout, you're gonna get a broadcast communication out there and say, Hey, new new website, and then again, it is a website that is truly, truly elevates and highlights and amplifies what what everybody in industry is doing. And it is really about the human side. And the technology, the innovation and the community involvement. It's an it's all about, let's just be candid, it's all about entertainment. And because of that, personally, me, I am just absolutely dazzled and happy about what's going on what we're going to be doing at the new industrial talk.com website. So check that out. Get involved, reach out, say Scott, I want to be a part of it. So that's it, industrial talk new website, so that we can do a better job at amplifying the great messages like Alisa is going to be bringing to you in just a few seconds. So we're talking buildings, we're talking buildings, building X, they have this accelerator at Siemens. And it is all focused on that that digital approach to assets to solutions. So building acts, Elisa brings to the lumber incredible conversation. Enjoy. Alisa, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the world. How you doing?

07:38

Thanks for having me, Scott. I'm doing fine. How are you today?

07:42

Thank you very much. I'm doing well. I like it when people ask me how I'm doing. All right. We're gonna be talking Digital Trends, building industry, which is interesting, which I think is pretty cool, FYI. And then. But before we get into that topic, at least give us a little 411 Or sorry, you're from? You're from Finland. It's not 411. There. It's 411 here for the information. Anyway, some background it to you, Elisa.

08:11

Yeah, sure. So I work for Siemens Smart Infrastructure and the digital buildings, segment of the building products unit, we're a complex organization, as you can hear, and I lead this sauce sales globally. So I'm very much deep diving into what digital buildings are all about, and especially how we can create value with them. So not only happening about technology, but actually hyping about that value for users and for businesses.

08:39

See, and that's interesting, because there are a lot of buildings around the world. And and, and I would imagine there's a lot of inefficiencies that can you can make them more efficient and gain value out of those assets. How long have you been with Siemens?

08:55

So I've been with Siemens for 10 years now, I never thought I would last this long. But here I am on going strong. So let's see how long ago so yeah,

09:02

there's just a lot going on with Siemens. I mean, there is every time I speak about Siemens or talk to somebody at Siemens, there, you're definitely moving and shaking and constantly moving forward, which is really a it's exciting for me who someone who can't maintain attention worth a lick. So it's always exciting to talk to somebody from Siemens. Now let's let's dive into this this whole smart infrastructure defined find for the listeners that What do you mean by that? There's a building there's a hotel, there's a parking garage, what is a smart infrastructure?

09:42

So smart infrastructure spans actually further than just building buildings are of course a big big part. I mean, if we look around look outside of the window, chances are you see a lot of buildings, right. So it's a big contributor to to all the different values that we can create in society as a whole but at side of that also we look at the electrification, the grid connectivity, you know, how can we ensure that also all of that ties together? So even beyond individual buildings, how can we actually create Smart Cities even going forward? So infrastructure really goes further than just buildings. But what I like to hype about is definitely the building side.

10:20

See, I don't know how, and when you start talking about smart infrastructure, the ability to be able to have all of these assets communicating in such a way that, that you're gaining efficiencies that I always struggle with, where do I start? Like, that's like, what's the value? Where do I start with that said, Why is this important? Why why is this whole SaaS thing important?

10:50

Yeah, I mean, it's important, because in the end, you know, we have a, as I said, a lot of buildings, and they are not very efficient. They are big contributors to co2, unfortunately, still today. And they aren't really catering for the users within either. So you know, we really need to look at at buildings, and how can we become more efficient, more sustainable, more user centric? And I believe that will result in a happier society as a whole. So this is this is why we have to look at it. And then to answer your question on where to start. I mean, if you look at look at it, from the digitalization perspective, it's really all about connectivity. How can you actually connect these buildings? Because a lot of them are old, I mean, even decades old? How can you create that connectivity that you can actually harvest data, and then with that data, to actually create some value and some some useful out of it, potentially in a sauce model in which I represent that. But overall, if you don't have the connectivity, all good intentions basically fall flat.

11:47

So if I was, and because of my utility background, I really liked that smart grid and that conversation. And it's easy, FYI, it's easy for me to get overwhelmed. And I would imagine there's a lot of there's a human component to this, and which is absolutely part of it. How do you take? How do you begin the journey? How do you look at all of these communities around the world? Yes. Where do you even begin, like, help us on that journey?

12:24

Yeah, so I mean, I think the first thing is just to create transparency on the status quo, because if you want to, you know, increase efficiency, or increase user Centricity or sustainability targets and meet those better, you need to know where you stand, and even that is sometimes are very often lacking. So how can you create that, that status quo today, and then you can start defining measures and where to go and you can use optimization measures then to get where you need to be but But how, how do you know what to do if you don't know where you are. And I think that is where we need to get started. And again, I get back to that point of connectivity. Because if you don't connect and get that data, you will not know where you actually stand today. And you will not know how to improve and where to go.

13:05

See the owners of the assets, whatever they might be, it could be Tillet ease, it could be business, you know, a building owners, whatever, they have to have that desire to do that. Is it. How do we educate these entities to say, yes, it's important. Yes, we can get a baseline which we need. And therefore we can then improve upon that. What how do we how do we begin that conversation?

13:35

Yeah, I think there are many ways. So first of all, Money talks. So if you can reduce costs, you usually get people to listen that it's very, very, you know, effective. So that's, of course, one way to look at it, like operational efficiency, definitely cost is a factor. If we talk about sustainability as a value, then of course, regulatory pressure more and more, especially here in Europe, we see a lot of regulatory regulatory pressure on having to report co2 emissions and also then reduce. And then if we look at user centricity, which is kind of the third bucket of values in the built environment, I mean, there it's you know, people vote with their feet, if you look at a hospital is that an efficient hospital for healing, if you look at a office, is that actually a productive office for creating more business? You know, you people actually start to vote in terms of what they choose as a building to do whatever it is that they are meant to do in that building. So So I think there are, you know, different pressures. But in the end, I mean, cost is a huge driver. Let's, let's be honest.

14:38

So, to recap, those are great points, and you're absolutely we have, does it put money in my pocket? Does it save money, does it does it benefit my business financially, then there's the regulatory component, and that varies from state to state on our end, country by country so that has a really interest same dynamic to it. And then of course, there's the are the users. So with that, let's sort of dive into the costs. So if I'm a business, right, you can, can you just from like, hey, owner, you got this building, and I hate to just I, let's just keep it at the building, I don't want to go anywhere beyond the building, you have this building, we know that you have these type of units, H. H backs, and this, that and the other all of the components associated with it. We think you can save X, if you do this, right. Can you do something like that for a building? Owner?

15:45

Yes, of course, we have a lot of those conversations. It might be in terms of maintenance, so asset maintenance, fault detection topics, that how much could you potentially save there? Or it could be about the energy consumption? How much could you potentially save on that side, if that was optimized? If you find anomalies, or detect anomalies and are able to act upon those, these kind of topics, we definitely talk a lot with building owners and occupiers as well about and then what can be done, and how much could potentially be saved. And it's actually quite interesting, how much can be saved when you start looking into whether the systems are functioning as they should. And whether you are doing the maintenance in a way that is most efficient. So it's, it's really an interesting, interesting conversations. Yeah,

16:28

I love the conversation around maintenance, and of course, energy efficiency, just in a typical, and I know, it varies, don't get me wrong, it there's, it's quite variable. If I make this investment, if I say, Hey, I'm, I hear what you're saying, I like it. What do you think my payback would be?

16:48

So very, very good question. Because, of course, this always depends on where you stand, you know, how old is your building? How much have you already been optimized? How much do we need to connect? How much is already connected? Or what kind of data can we use? You know, it's, it's so multi dimensional, that it's really difficult to say, but in general, it's very easy to start small and create already impact with that. So, you know, I think when it comes to these kinds of sauce solutions and platform solutions that I also represent in the markets, it's not a huge upfront investment at all. So you can really start from from small things, creating that, as I said, the connectivity and the transparency so that you can even act upon it. And there, we are not really talking about a long return on investment. So these are not like the typical investments that are made into buildings, which are, you know, big, heavy, expensive systems. These are really more lightweight, off the shelf solutions, if you may, that you can then you know, quickly, quickly make changes and kind of evolve with your building and evolve with your optimization. It's not like a one off shot. It's really an evolution.

17:56

See, and I like that approach where you're gaining little victories. And and it's not as if, and I would imagine, if you were to audit, for lack of a better term, and audit a building and say, Oh, here's some low hanging fruit, let's just, let's target that. And that and, and, and prove the viability of what that is. I think that that that is an absolutely exceptional approach. And especially for me, as a business owner, owner of the building, don't ask me to incur more pain, right? You know, if I have occupants, and if there's yelling at me, because something's not working, right? That's a pain. Don't do that to me.

18:44

Yeah, exactly. Sometimes, it's also the reassurance that everything's running smoothly as it should, and everything is optimized already. And I'm not losing money. I'm not throwing money out of the window all the time. Also, that makes some people sleep better. So, you know, it's really I can't I keep repeating myself, but it's really creating that transparency. And then you can either optimize or you can sleep better, because you are already optimized. And this is not a huge cost to do. So, really worth embarking on that journey. It is

19:12

and I if anybody's listening out there, yeah, you better it just has to happen. I mean, you need to do this. It's, it's, you can fight it all you want, but it's happening. Now it would be better probably from my perspective, or if I had a building and it's strictly Greenfield like I'm building it from the ground up, then I could probably begin having that conversation right off the bat. Optimize that, that building and and so on and so forth. Now for the listeners out there. Talk to us, and take us through SAAS from a Siemens perspective. What does that look like?

19:52

Yes, actually, SAAS is relatively, I'd say new for the for the building industry. We have traditionally been very much So on premise, no cloud approach, but the industry is really, really shifting. And and I think this is a really good trend. Because, you know, first of all, we can have these scalable solutions. So scalable software, you can manage a portfolio of buildings very easily, you can manage that very flexibly, your maintenance costs are first of all, much more stable, because it is as a service. So you get the upgrades, updates, also from a security perspective. But mostly, I think, where the biggest biggest value really is the fact that you get that visibility across. So you know, there are a lot of building owners who have a portfolio, a fleet of buildings, and they can actually, just from one place monitor, what is going on? Where, where do I have the outliers? You know, where should I focus my attention on instead of who's, you know, calling me and screaming the loudest? Actually, where should I put my focus on so but

20:55

I'm also able to start if I have a portfolio of buildings, I can then begin to look at it and roll it up and do it and play around with the data in that way, too.

21:06

Yeah, absolutely. Absolutely. And you can utilize that I mean, when when it's a good platform approach as well, which I'm a big fan of. So yes, SOS is one thing, but to have that actually, you know, on top of a platform, this is where really the value starts to come into play. Because if you're a building owner, and you might have a very niche use case that you would want to, you know, utilize from that data, you're able to harvest that from that platform, and maybe combined with other data sources, and then derive whatever your value is. So you know, yes, there are lots of applications and systems that can be, let's say, offered natively on a platform. But then you can also create your own as long as the platform is open. So I think this openness topic is also huge in the in the building industry. And it's new, we've usually had a lot of proprietary technology, it has really been the core problem even of the industry. And now it's really opening up from that technology perspective as well. So I find that also as a great opportunity to do things a bit differently. Maybe now I'm going forward.

22:04

No, that's it. One of the things about this whole digital conversation just across the board, I I find there's a greater desire for collaboration, I don't have all I need help, I need to work with somebody. This building down the street is doing something great. Can I do the same thing? Yeah, sure you can, and being able to have that conversation. I like the SAAS model specifically for what you pointed out. But it's it's it's easy, secure, ready to go and scalable, all of the things that are important. And then I don't have to. I'm from the old school when I had on prem type of servers and programs and stuff. And then here comes a battery of individuals with a stack as just, hey, we're giving you an upgrade, and then it's got to be shut down forever. I've always been a big fan of that SAAS model just because it just happens. It just gets I frequently.

23:06

Yeah. I mean, you don't have to wait for the year until someone comes and does the upgrade instead, it's continuous. And I think what's really great is the fact that any security concerns, whatever, those are continuously upgraded as well. So I mean, that should create a lot of reassurance, even though there are still a lot of people in the building side of things who believe that cloud is not as secure as on premise. But I would start to argue that really, because you know, it's it's a lot of focus that's being put into this by often the IT people, not only the ones who look at or geek over the operational technology, which hasn't necessarily always, well, it's as secure as the weakest link. Let's put it that way.

23:49

Yeah, but it's, let's put it this way, too, is that if you have a compromised cloud, right, that's not good for anybody that's not good for the industry, and therefore the industry wants a secure solution around the cloud. It just makes sense. And it's good business. Because once somebody says, Yeah, I was over here, and this, this farm over here, and I got breached, that's not good. And, and it starts to impede solutions like SAAS and others that need this. So with that said, outside of the, the, it's going to happen to those individuals who are pushing back on Cloud, let them push back and they'll retire and then somebody will come in and all that. So what is the biggest roadblock? There's a gazillion buildings out there just just everywhere, everywhere. And if it's, if it's the reality of sustainability, carbon footprint, all of that stuff well What's the pushback? Why wouldn't I say? Yes?

25:03

That's a very good question. I think, honestly, it's just a mindset shift, you know, we need to, we need to look at buildings differently, I think we are under estimating the potential that buildings have, in terms of, you know, as I said, making the world a more sustainable place, or a better place to live, work, perform whatever you need to perform produce things, you know, whatever it is, and I think we're just completely under estimating that potential. And I always call, like, the way we perceive buildings is like human warehouses, you know, it's just this as long as there's a roof and there's walls, that's a building and great, that's enough. But that's not nearly enough. And buildings can do so much more. And I think that's the mindset shift that we need to have to really look at it. Okay, how can I actually derive more, as you said, In the beginning, more revenue out of this, or, or less cost out of this? You know, how can I get those benefits out of this? And buildings can contribute, but you have to start thinking in that direction, and not just as a human warehouse, then, you know, of course, if you just look at the walls and the walls and the roofs, and that's it as a building to you? Well, yeah, there's no, there's not much that can only contribute,

26:12

you're touching on some really interesting points. The one point that that I believe is, is super important if I owned a building, and there have been just through COVID, through the changes that have taken place in the past couple of years, a lot more people are working remote. Why do I want to go back to a building when I could be just right here, roll out of bed, boom, and hit it, you have to have a reason for me to want to go to that building. And you have to have that occupant centric type of conversation to make it worth my while or I'm not coming back. So that's that's one area. The second area that I think is critical, is that it has to be simple. They can't have that friction that that so many solutions have like God, this is like a I'm trudging through the swamps here. It has to be easy and smooth. With that said, are these solutions, very complex? Can they be simple for me?

27:20

Absolutely can be simple for you. So what we are, you know, representing in the market, which is building x is the product, what we've actually really focused on is that we have consumer grade user experience. So this is something also our industry as a whole hasn't really focused on because, you know, we've always thought that it's the experts, you know, the real experts who know the, the everything about building systems and check and whatnot. And they you know, they don't care in a way what the what the experiences of using, using the systems or the solutions or the software. And and this is now has changed, I think it has changed with the new generation, but also in terms of just expectations as a whole, you know, everyone's expecting consumer grade, frictionless experiences, and we need to be able to provide those as well. So we've put a lot of focus into UX. And I think that will become a critical success factor, I believe for the whole industry.

28:09

It's huge. And I see that trend. And that's across the board with industry just as a whole. That simplicity. You crack that nut. There's, there's there's a lot of good adoption out there. A lot of good. Individuals are saying yeah, now I'm ready now. Yeah, you've worked it out over here. So with that said, as we sort of wrap it up a little bit here. Where do you see it going? Where do you see this whole trend? Outside of the simple fact that we've got to do a lot more marketing, saying, Hey, this is good stuff. See, it all works fine. And it's easy. You need to jump on the old train. Where do you see going?

28:56

So I think this whole topic of openness, as was kind of mentioned before is really something that will be growing. And this This can ecosystem approach, you know that no single player can create the full value, the end to end value that's needed for almost any building really, it really requires this collaborative effort. And in order to do that, then the technology needs to be open, you need to be able to, to collaborate together. So get out of this kind of egocentric, proprietary mindset and openness, openness, openness. And that means north and south. Everywhere, right? So this I think this openness is a huge, huge topic. And then the other topic, I think, is really the human Centricity that we really need to look at increasingly because that is where the biggest value in the end can be created, even though it's not necessarily always so easy to put that into an Excel you know, how do I calculate the increase in productivity or how do I calculate the decrease in hospital throughput time or you know, whatever it is, those are difficult to put into an Excel but I think once we actually get into have that mindset of actually converting that, at least to some kind of quantitative qualitative metric? I think this industry will be, you know, taking leaps and bounds forward. So I think you know that from a technology perspective, it is this platform approach, openness, ecosystem topic. But then the value needs to be focused on the users and how can they perform their tasks?

30:22

Yeah, I do. I love that. And, and that energy that that human Centricity that you mentioned, doesn't stop, it will always because humans, me, I always expect more, once you deliver this, and I like it, I want more. And I want to, and if you ever sort of in that journey, go backwards, I don't like that.

30:49

Exactly. So we need to I mean, that's why we need to see it as it's kind of like a both a technology but also an industry evolution, that certainly doesn't stop. And if it needs to be kind of future proof, also, from an investment perspective, that you can keep building upon it, keep building upon it, keep evolving, and it will fit, you know, whatever changes, we had a pandemic, and everything shifted, whatever happens similar to that, hopefully, nothing like that again. But anyway, whatever the change is, you need to be able to evolve, also from a technology perspective. So this kind of future proofing aspect is the way to go. And again, a platform approach is very good.

31:23

I was just getting ready, you just lead right on into it. And that's why the platform approach where I don't have to worry about it if the magic just happens, and I'm happy. And that's all I care about. All right. How do people get a hold of you? Elisa? If they're saying boy, she's she's cool. I want to talk to her.

31:44

Again, is a good way I'm active on LinkedIn. So feel free to connect with me. Send me a note there or Yeah, any other means of communication. I'm I'm here to always have a discussion about my favorite passion topic, which is digital buildings.

32:01

Like that digital building. All right, LinkedIn. Don't worry listeners. I'm gonna have all the contact information for Elisa out there on industrial talk. You gotta follow her. You've got to engage this whole smart conversation around building SAAS. Human Centricity must happen. Make it happen. Reach out to her. Elisa, you were great.

32:30

Well, thank you so much. It was my pleasure. You were even better.

32:33

Huh? She started out with the salutation that was nice. And then she ended one. I've got the book ins of confidence. Well, God, all right, listeners. Once again, we're gonna wrap it up on the other side. Do not go away. We will be right back.

32:47

You're listening to the industrial talk Podcast Network.

32:57

Thank you again, for joining industrial talk. I'm living a dream to be able to learn from the very best in industry each and every day. There are heroes out there. Elisa fantastic, Siemens incredible company. And I'm telling you, I don't know what the future holds. I have no clue but Siemens and others. They are blazing the trail into how we can create a better world about that for a noble cause. Reach out to her go out to her LinkedIn stack card, you're not going to be disappointed. And she will she will get engaged and you will not be disappointed. Absolutely not. All right, we're going to Fabtech put that on your calendar first part of November if you're going to be there. Look us up. And thirdly, the website's coming out. We're going to try to do everything we can to amplify it and celebrate industry professionals. It is all about you. And it's about the heart. That's when we bring all right Be bold, be brave, Daring Greatly hang out with people like Elisa and you're gonna change the world. Thank you very much for joining industrial talk. We're going to have another great conversation shortly. So stay tuned.

The post Elisa Roenkae with Siemens appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Kym Wehrle, Director of Engagement/Operations at MxD about “The Positive Manufacturing Impact of Technology for Small to Mid Size Manufacturers “. Get the answers to your “manufacturing” questions along with Kym's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KYM WEHRLE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kymberly-wehrle-mba-bb893517/

Company LinkedIn: https://www.linkedin.com/company/mxd/

Company Website: https://www.mxdusa.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

mx, technology, industrial, manufacturing, industry, organizations, upskill, innovation center, workforce, innovation, facilities, imts, individuals, partners, contact information, mst, operations, people, focused, industry professionals

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community. You need to be connected with these leaders that are all apart the Industry IoT Consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:16

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots. And let's go right once again, thank you very much for joining an industrial talk the number one industrial related podcast in the universe, Kym, and it is backed up by data so don't even go there. That's exciting. Congratulations. You know what we do? We celebrate industry professionals all around the world because you are bold, brave, you dare greatly. You are changing lives, solving problems and making the world a better place. Why not celebrate you? We are broadcasting from an incredible What'd you call it an incubator? What do you call it? Innovation Center.

02:08

English is tough for me. Innovation Center. MxD is the location it is in Chicago, Illinois. And my gosh, I'm looking at the window because we're on the outside looking in. But then it looks great. And we're going to be talking to Kym.

02:23

But engagement director of engagement. Let's get cracking.

02:27

Yeah, that's perfect. All right. Let's just wrap it up. How did he get ahold of you? Just kidding. That's that's called podcast comedy. And it's very, very loosey goosey. How are you doing? Good. This is exciting. It's been a great day. Yeah. IMTS kicked off the week. And it's just been really, really busy. So So I go to IMTS. So first time, and and if you've never been to that show, overwhelming. Overwhelming is an understatement. It is the Grand Canyon. Yeah, it's cool of all of this stuff. It's it's it's it's huge. Yeah, massive. So we were

03:04

we went into the CNC, which is the south part of the country.

03:11

And the CNC was just absolutely massive. But there are a bunch of massive ones. Yeah, just insane. When we arrived there, I went with two of my colleagues. And we all thought that someone else knew where they were.

03:22

And so we walked to the opposite part of the facility, then we were supposed to be so we got our workout in Monday morning. And it was wonderful. And we saw plenty of partners and new technology. Oops. Yeah. So you were winded right off the bat. And you know, it's a big show when it when the booths are into the 300,000 range. Yeah, yeah. It's the schematics. You have to otherwise you won't be able to map it out. Yeah. And then you'll get frustrated because you'll say Darn it, I took a left when I should have taken a right and I was like, Okay, I gotta go find a place to eat or change the time in my watch, because now we're in a different time zone. All right, let's talk MST

04:05

give the listeners First off, I got your director of engagement. That's one. Yes. What does that mean? That means that I work with our entire ecosystem. So we have over 290 members, ranging from startups, to large manufacturers, to academics, to government partners. And the purpose of NXT is to really solve problems that no one organization can solve on their own. And so those who are in our ecosystem are innovative forward thinkers who want to come together and solve large problems and complicated ones.

04:41

Yeah, so because there are some challenges out there. I don't think I think that the spirit of collaboration is even more important today than it I think has ever been. Because I know I get overwhelmed. I know that something's happening out there. I know that this is a brave new

05:00

World and everything's all wonderful and hunky dory and all that good stuff. But it's it's, it's it's way over, I might have laid off again, how do you bring it all together? How do you bring it all together. And so that is what our 20 22,000 square foot manufacturing floor does is it brings together artificial intelligence, robotics, cybersecurity, and pieces it all together. So we can advance an entire industry. It's not just one organization, if you were to talk to any manufacturer, and ask them, who's who's solving your problems, they're not going to give you a singular name. They're going to give you a handful of organizations that they're working with. And so the partners here at AmEx, see, rock, recognize they're not the only solution to their problem, and they want to collaborate and be open even with their competitors. So how many if you're sitting here, you don't get it? Because we're going to be doing some on the spot interviews at this in marvelous, marvelous location of all of the individuals in the companies that are in there. How many companies are in there? What a great question is a great question. Put me on the spot right there they over around 20, around 20, Oregon, different organizations, probably way more than that, if we were to actually tick through all the hardware that's associated with it. So between hardware and software, we're probably upwards of 5075 different organizations that are represented through the different technology demonstrations. Where did the sort of break How long is MSD? Been around eight years this year? And and how did it what's like the genesis of it? What I mean, you're, let's put it this way.

06:34

The digitization of manufacturing has is, is at a feverish pitch. That's right. And so eight years ago, it wasn't like this today. No, it was. So what was the brainchild? Yeah, so eight years ago, the government decided that in order to be a global competitor, in digital manufacturing, they really needed to create a couple of different centers focused on innovation. And so we're one of 11 different Institute's sponsored by the Department of Defense that focuses on bringing together government, so public private partnerships, to really advance technology. So our mission is digital technology, design all the way through sustainment and supply chain.

07:16

And so what we do is we bring together different partners to solve kind of larger problems. And you're right, eight years ago, and no one was thinking about it, no one really understood industry for it at all. And so it's been really exciting to be on this side of it. And educating the first three or four years was awareness and education. What are people doing in this space? What are some topics, you need to be thinking about? Focusing on small little pilots to help demonstrate and validate the ideas that are coming about? And now it's practical applications? What's my ROI in which technologies can I use today? To help me advance and which technologies do I need to be considering and beginning to

08:00

begin to?

08:04

Make it real? What but it's okay, just escaped? Which technologies they need to begin to, like tamper with, right? Like, yeah, figure out like, see, that, to me is really interesting, because so having a finance background, I see all of this is great stuff. Some of it can be shiny objects, and here's just like race and after it, and it might not mean anything within the the marketplace. Does MX D, also provide some sort of financial guidance direction? Because it's all great. I mean, it's wonderful. But is there's got to be a go to market solution for this. For what do you mean, just when you innovate something, right? Sure. So your people looking, I mean, to scale it, you're gonna have to have somebody saying, all right, cool. Yeah. So that that's one of the challenges that a lot of our partners are looking at now is moving from Pilot purgatory to how do I actually scale these technologies across different facilities? And so there is no one singular solution to that, because most global operations have different

09:15

manufacturing setups at the different facilities, right, a lot of merger and acquisition in oil and gas, aerospace and defense. And so each one of those facilities are going to have a completely different

09:27

ERP system, or you know, the yesterday they are so trying to integrate and merge all of that information together is really difficult. And so scaling is difficult. But when you come here, we can think through that we can develop architectures and

09:44

data scheme schemas that help them work through those those challenges. So if I'm a company, I'm listening to what you're saying, and I'm and come to the conclusion that I need help, or I need to work with a team of individuals that can

10:00

helped me succeed or, or pull out that knowledge nuggets. So it's becomes real. What's the requirement? Or what's the sort of the

10:10

process for MST and companies and all that good stuff? Sure. So we have a range of different membership options. And most small, all small and mid sized organizations $500 $500 they can join. But but to find what is small to midsize revenue wise,

10:28

that's defined by the Small Business Association. Yeah, just just all right, Justin, there it is.

10:35

Five 100 bucks. And we did that. So as accessible, we develop tons of free rule.

10:41

free tools and resources for organizations to really kind of understand what industry for Dotto is, and begin to break down the barriers associated with adopting this technology. And so a couple resources that we've developed is the cyber hiring guide. So as you connect things, they become more at risk, we become more vulnerable, right? The more digital technology that you're adopting, the more risky potentially your business becomes. And so to reach the small midsize manufacturers, there has been a couple of different things that we've developed for them. One is a cyber hiring guide, taking a look at the different roles that are going to be required for the future workforce to prepare and secure operations, digital operations, or using cyber hiring, hiring h I r i n Yeah, hiring guide. So basically, what roles and responsibilities and skill sets are going to be required for the workforce to support a digital operation securely.

11:42

Yeah, because everybody's just full steam ahead, digital transformation, this is where I'm going. But those are all just, you know, potentially weak penetration points could be vulnerability, whatever it is, you just, you better be on top of that. I mean, cyber is, is it could turn your digital transformation, Vision upside down relatively quick. Now, you touched on something that I thought was interesting is your members, people, we're talking about resources, we're talking about people, we're talking about bodies, we're talking about training, we're talking about getting the right people at the right time doing the right things.

12:23

And that's a challenge. What's MX? D sort of helping helping members do that?

12:30

If there's any fill the pipeline? Yeah, so we actually had a workshop today, we're hope we're hoping to help our manufacturers think creatively and differently about accessing the workforce. And so we held a workshop today that focused on diversity, inclusion, equity and accessibility, specifically accessibility, how do we take a look at individuals with disabilities, either physical or not, in include them in the workforce discussion? Adam Ola,

13:00

from Tao is representative. He's been with the Institute since the very beginning and said a couple of really meaningful things today. One is I really want to give anybody with the willingness to work, the ability to work, and I feel like that is so powerful. It's just good.

13:14

I love little snippets, that you could sort of put in your pocket and say, Hey, check this one out. And our other keynote speaker, Bridget from Access Living,

13:25

noted that over 60 million individuals in the US in the US are

13:31

disabled in one way or another, how do we give them the ability to kind of fill the workforce gaps that we're seeing today in manufacturing, even if we reached a fraction of them? Yeah, there's there's an initiative out there called

13:45

15 or 15%. I can't remember what it was. But it says there's a population consists of 15%, disabled individuals various degrees, you know, that that's always conversation. But yeah, that's, that's a significant amount of that's a big population. The the area that is also of major conversation, is

14:10

how do we remove and I think, the innovation centers that you have here and others, I think that that is goes a long way of removing a manufacturing stigma. Yeah, like, hey, it's a dirty job. You know, I'm just, you know, whatever it might be, and, and I think we have to do a better job at saying, Oh, no,

14:33

it's it's sophisticated work. Yeah. So I don't know, what do you think about that? We're changing the way people interact with the manufacturing operations, right? We're no longer dark, dirty and dingy. Oh, we're leveraging robotics and data analytics and thinking critically about our operations to improve efficiency. So now these workers need to just rescale and upskill. So that's something we talk about a lot. Our Director of Workforce Development lists

15:00

I'll see if she's around here tonight, this might be a really great conversation to talk more deeply with her. Yeah. She talks a lot about rescaling and upskilling. And part of her work that she's done has created career pathways. exactly for that. How do you take it professional professionals, and upskill them and create some foundation for OT application for security and understanding some of the implications of going live with the digital technology? I gotta tell you,

15:29

you're hitting on all cylinders. Can I use it? Sure. You're hitting on all cylinders? Because I believe that there. Everybody has that whole upskill reskilling is so dark on hot, what do we do? How do we optimize what it you know? Like the robots right? If one person could do multiple things, because you got that robot, right and that's, it's all a part of it. All right. How do people get a hold of you? How do they say hey, I want to get a hold of Kym with water. Sure. Visit em mxdusa.org. Yep, you can find my contact information on online. Shoot me an email, give me a bad stead card out there on LinkedIn.

16:10

I do. Well, so there you go.

16:13

confident enough. All right. We're going to have all the contact information for Kym and MX D out on industrial toxic fear night, you will be able to contact her with no problem. So don't come to me and say I can't get ahold of him. Because you're not telling the truth. All right. Once again, we're broadcasting from MX D Innovation Center here in Chicago, Illinois. It's fantastic. Yes, it's fantastic. It's wonderful. All right, don't go away, we're gonna be right back, we're going to have another we're going to just wrap it up on the other side. And I'm going to have all the contact information. So do not go away. We will be right back.

16:50

You're listening to the industrial talk, Podcast Network.

16:56

All right. Once again, thank you very much for joining us on industrial talk. And thank you very much for your support. Give us your name. MxD is the Innovation Center. And I'm always say it got to innovate. But but one of the big keys to innovation is finding those trusted individuals, those trusted organizations that will help you along with that journey. MxD, no matter where you're at, on your journey, you reach out to MX D. It's all out on industrial talk.com I'm telling you, they're smart, they're focused, and they truly have a passion for your success MxD Do not hesitate reaching out to them. All right, as you know, we are building a ecosystem here at industrial talk. By the way, we're getting ready to launch a new website. So be on the lookout for that. And I'm sure that's gonna cause a lot of headache for me, but it doesn't matter. You're that important. Anyway, an ecosystem that is really dedicated to education. Definitely. Collaboration is a must. And of course, innovation. And an MxD definitely embodies all of that. So anyways, that's just where I'm at. Thank you again, we're gonna have another great conversation coming from MxD shortly. So be on the lookout for that and thank you once again for your support. Take care, be safe, and we'll talk soon. Bye

The post Kym Wehrle with MxD appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at MxD in Chicago and talking to Berardino Baratta, CEO at MxD about “Providing real help and solutions for manufacturers on the Digital Transformation journey”. Get the answers to your “manufacturing” questions along with Berardino's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BERARDINO BARATTA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/berardino-baratta/

Company LinkedIn: https://www.linkedin.com/company/mxd/

Company Website: https://www.mxdusa.org/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, mx, cybersecurity, manufacturers, conversation, digital transformation journey, factory floor, industrial, cyber, work, employees, department, digital transformation, playbook, industry, digital, collaborate, sudden, adopt, manufacturing

00:00

Industrial Talk is brought to you by Arduino the original all in one IoT platform. That's right, go out to arduino.cc. And you will find documentation you will find devices, powerful boards to help you with your digital transformation journey. It's all there. Go out to arduino.cc. Find out more see how you can connect with these professionals to help you along with your digital transformation journey. arduino.cc also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to iiconsortium.org. Find out more again, you will not be disappointed, you're just going to be happy.

01:18

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge Industry Focus innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all

01:36

right. Once again, welcome to industrial talk the number one industry related podcast in the universe that celebrates industry professionals all around the world because you are bold, yes, brave. You dare greatly. you innovate. You're solving problems. You're making my life better. That's important. And you're making the world a better place to live. Thank you very much. And that's why we celebrate you on this podcast. Once again. You hear it? No noise in the background. Yes, you do. We are broadcasting on site MxD Chicago, Illinois. It is an innovation center. that's second to none. I'm looking at through the window and I can't wait to get in there. And in the hot seat. I was looking at your nametag by the way. And it no no. Berardino Baratta? CEO MxD? Yeah, let's get cracking. We're just gonna talk about anything that we want

02:31

to talk about random people.

02:33

That guy's got a great head of hair. Because he's just Flo.

02:36

Jo. I think we're in the same

02:41

hair, hair hair.

02:42

My hair. That was long gone. Yeah. As my wife points out, yeah, get over it. It's been a while.

02:49

Yeah. So you have a great, great facility here

02:52

is a pretty cool spot.

02:54

And excellent people.

02:57

We have an amazing thing there. You can tell my job. allottees. I

03:01

know. I'm telling you right now. They're passionate. They're on point. They're focused. And all the conversations I've had, it's like, yeah, I feel intimidated. And I, I can eat well, that's about it.

03:13

Because, you know, years ago, a buddy of mine worked for Microsoft. And he said that he was always told be the dumbest guy in the room. And if you know you're not dumb, you're doing pretty good. I'm like, pretty much the dumbest guy in the room. And I'm okay with it. Because this is an amazingly talented team.

03:26

And what you are doing, in that purpose, that mission behind what MX D is doing, is so needed, because I know that I've had these conversations all the time about, hey, we're going down the digital transformation, IoT, AI, cloud, whatever it might be. But it always gets down to the fact that, well, I need to collaborate. I need to talk to somebody, I need a Sherpa of some sort to be able to sort of make sense of this. Is that sort of really see. I mean, that whole MX D in the solution right there.

03:59

Yeah. And if you know, we've been around for eight years, the second oldest Institute, in the early days, we focused on the big manufacturers, and a lot of it was that exploration, figuring out ideas doing deciding what you want to do. The bigger manufacturers have started their digital journeys. So for us, what's changed is now 98. and a half percent of manufacturers are considered small and medium. Right? 75% of manufacturers have less than 20 employees. That's kind of this next generation, how do we get them to adopt digital? What's great is that the big manufacturers, they're realizing that too, they're saying, Hey, we've modernized our facility, our operations, we got all this data, we're using AI, we're using analytics, we got all this technology. But if our supply chain doesn't monitor, yes, they don't get the benefit. And so that's a transformation where it's like, look, more and more we're getting asked How are you helping the small manufacturing? Right? And some of that is as simple as get them here and show on the factory floor. Bring them on site, show him with the art of the possible.

04:50

So do you do you find that there's some possible pushback when when you because I don't see that there's even there's no debate If I'm a manufacturer, and let's have five, I don't know what the number might be, if I'm not actively engaged in, in collaborating with organizations like MX D, I'm gonna miss the boat.

05:13

Yeah, and the biggest challenge that happens is like, you're a small business, you make money when you're producing parts, not producing parts, I'm making money. So one of the biggest things we do is we show them like a playbook. Here's a digital technology you can adopt, here's what it's gonna cost you both in dollars and people. And then here's how long it's gonna take. And more importantly, here's your ROI. So now, all of a sudden, they can go in because some of the some of those small businesses are, you know, they're hand them out. They are a few of them are, they're doing okay, and they're willing to invest in their companies, because they know there's a payback. And so those playbooks, those ROI is showing them technologies that like, look, we built this digitizing legacy equipment, couple of 100 bucks, you can start collecting data off of an old machine, like now all of a sudden, you can show them like, this isn't millions of dollars, this isn't years of innovation, they start seeing what's possible, they don't get that unless they can come in an organization like us, you know, and see that or their manufacturers that they deal with their some of their clients, walk them through that experience.

06:12

See, what I would see is that if I was a small manufacturer,

06:17

this guy here, I'm gonna give you an MxD.

06:19

Thank you very much, but I got it. It's got some. Yeah. Thank you. Now, back to what we were now most now I'm all messed up. Now. I'm a professional, but I'm not that much. I kind of put you off my strategies. Now, I don't know where to go with this. But but if I'm a small manufacturer, sometimes I don't even know I'm struggling. Maybe. But but if I'm a part of, if I'm a part of a supply chain, then there's something there.

06:48

carrot and stick. Some cases yes, Shawn, carrot, you can do this. Yeah, in other cases, you know, cybersecurity, or the National Center for cybersecurity manufacturing. Department of Defense has certain cybersecurity requirements, they're up in the game with cmmc, cybersecurity, maturity models, certification. cmmc requires these manufacturers to do a little bit more work to get a little bit external testing, in some cases actually audited by third party. That's the that's the stick in that case, you want to supply the Defense Department, you got to be cmmc compliant. In other cases, digital transformation, people are saying, Listen, the more effective you are, the more effective I am. They're going to their suppliers, and they're trying to say like, look, here's how you can be more effective, you can make more money. And then together, we can actually be more successful, more resilient, or just generally more successful. Let's start there. That's that carrot. We have to deal with both. We get people to come here and they say, Look, I'm a defensive player and spine defense for 20 years. I don't know what cmmc is, is it going to cost me five grand or 500? Grand? Right? We kind of help them understand what makes a real. Again, going back to simple thing solve problems. We released the playbook that says if you're going after cmmc, level one, here's the playbook. MX D is a small business. Today we have 68 employees on staff if my math is correct, will be 70 Something in the next few old audited,

08:08

you get to sit 350 Yeah. I can't, but he's chirping out numbers that are.

08:22

No, but the beauty as a small business is like we understand what it takes to be Cybersecure as a small business or the National Center, we got to make sure we're cybersecurity. We take our experience, we put it in a playbook. We hand it to people. So now all of a sudden, instead of it being the unknown, the fear of like, well, I don't know what it's gonna take. So I assume the worst, or I just ignore it. Now we give him the real example of this is what we did. This is what it took for us. Here's some little tricks that we learned along the way.

08:44

See, I think that that cybersecurity I've, I've tried, I've worked ever so diligently. I work with a company. And yes, we have the cyber conversations. What I find difficult is having a conversation with people or companies that say, Yeah, we're going down this digital transformation journey, and we were hacked. And that wasn't really good. And we corrected it this way that that that correction is always an important component to the conversation, right? But nobody,

09:16

nobody wants Well, most people don't even admit they got hacked

09:19

yet. See, that's the point. That's the that's the weird conversation around it, but it is vital to digital.

09:26

So we'd like to say that the department offense in their wisdom, realize that you can't do digital without cyber. Yep. So we are the digital and cybersecurity Institute. There are other Institute's that are the cybersecurity Institute and digital Institute, right and Department of Energy they have to to in that space. The challenge is like you said, you can't adopt digital with adopting cyber and if you're going to secure your operations, you might as well put all the infrastructure in place so you can adopt it. But yeah, and look, we actually attack our employees. We do phishing attacks against our employees. You know why? I'd rather they fail with us. Yeah, there was a third party and You know so far and I hate to say this because I'm gonna jinx myself. We've we've been attacked, everybody gets attacked. Yeah, most people don't even know they're being Yeah, no, no, we've been attacked, but nothing has ever been compromised. Right? And I just probably Jinx my IT department and my cyber directors going right? Oh my god, I got her hairs on her back are going up like, what did he say? What did he say?

10:19

He just said this and I was zipadelli, let's get that text going, Oh my God. But it's but it's true. And we don't know. And, and to, to there's one side of me that says I really don't want to know. Because it's it's sort of scary. However, you need to know. Yeah. And if you want that business, to be secure, but but to benefit from that digital transformation, where you're going and gaining those efficiencies, it's just it's hand in glove, because that gotta be

10:47

gotta be. And you know, the thing too is boards are starting to ask about that. So if you're a public company that's going to ask you, what's your cybersecurity posture? What have you done? What do you go? Like, think about it. What large company doesn't have a really well staffed IT department, they also have cybersecurity department, they probably have a seaso, Chief Information Security Officer. This is just part of doing business. Now, let's go back to those small businesses. I think it's 20 person company as an IT department, let alone a CISO. Right. So this is the most this is why as MSD, it's critical that we're out there is, you know, you see all this tech on the floor, it's really impressive. If you go when you go out there, you'll see that there's a label says firewall on one of the boxes on our cyber wall. Somebody asked me one time how do you stick a name a firewall and then you know, that's a firewall and said, most people will walk in here, they don't know that's a file. They don't even know what a firewall is. So the fact that we label it means we can have the conversation. And that's the critical path

11:40

she you're Yeah, because a lot of many don't understand or recognize or realize they're just they just, they're too busy trying to manufacture something and do it as efficiently as they possibly can deal with all the real immediate headaches. So I lost somebody I need to bring somebody in whatever might be in it. And that's, that's, that's sucking up bandwidth. Do you find with that? Can a small to midsize company let's let's just deal with the small cannot afford it? I mean, can just like I hear you, but how much is it gonna cost me to really be diligent about my security?

12:20

So yes, the answer is yes. Because it doesn't take that much. Okay. So most people, you can start by upgrading your router, they probably have the freebie they got from their internet provider. Yeah, it's 10 years old. It's got no security on it. Like a buddy of mine ran a small manufacturing shop and he had no password on his Wi Fi because get forgetting his I told him to delete the password, right. So these are little things make a huge impact. But you know, we invest in training. We do periodic testing, but we do training. Don't quote me, but there are tons of companies out there for a few bucks a month, right, four or five bucks a month, I believe is what we're paying for employee to do a training program. So then you can roll out a bunch of different courses. I always say that the workforce is your biggest it is risk. It's your biggest asset. You want to improve your cybersecurity posture, train your employees. Do you have any? Yeah, if I think about it, it's a hell of a lot easier to train five people than 500 or 500,000. Right. So

13:18

good point. Absolutely. Good point. Did you see people talk about hey, we're remote, we're remote work. And I understand there's the the manufacturing that's, that's gotta be there on site. But then there's this remote component, hey, where the back office we're gonna remote because of and then all of a sudden, they're using their network. Any issues there.

13:40

So let's talk about us. And I think it's a good reflection on the industry. So we shut down completely for two weeks, right at the beginning. And then we read laid out the whole building. First off, everybody was working from home for those two, that the building was shut, we relaunched the factory floor, the engineering team was in the building, starting day one after that they were starting to build all the shields to protect employees. So people wanted to come, we then sat down and basically ensured that all of our online systems, you know, video conferencing, all the collaboration tools, ruber. Cyber was already in place. But one thing we did was when people work from home, they got to be on the VPN. So then we started looking like, yeah, you know, the policy was always there. And that's reminders. So it's like you threw a little reminder on the on everybody's calendar, it said log into your VPN, right? So the little reminders. But here's what was really interesting when we saw as most of our members went through the same thing. A lot of members that were challenged with digital transformation, because of the IT ot network infrastructure, getting their back office to talk to the factory floor, when all of a sudden, you can't bring everybody into the building. It's surprising how fast some of that got adopted. And at the time, I said, my biggest fear was that people wouldn't keep this learning, they fall back. And I think now you know, it's been it's been a very rough two years. For a lot of folks. It's been a difficult time. I, but some of these things have just stuck. Right? I heard today there was someone that said they do all their monitoring what used to be people walking around the factory floor for the engineering teams, they do it virtually, they want to come in, they can come in, they can do it from home, they're perfectly equipped now in a secure way, that stream all that data back to their home.

15:17

Yeah, it's seen it's worked forever change. And and, you know, we all understand the bad part of COVID. We just got all the news. But then there, there always is neat little stories of how how companies have developed a way of rounded and worked and become positive, and I need to I need to collaborate more, I need to work with people more some way, shape or form. And, and so yeah, there's the negative, but then there's that positive in that adoption and that acceleration of the adoption of whatever it might be.

15:51

But the world's changed, let's be honest. Yeah. Yeah. And I think in a good way for exactly what you just said, right. So how do we keep it going? You know, we're going to talk about workforce. And I talked to Liz, but like you think about that. It's like, one of the messages our workforce programs is that manufacturing jobs of tomorrow are not the jobs of today, and they're not the jobs from a decade or two decades ago. But I can say that about every job. They they significantly transformed in the last two years. And it's going to keep transformed because of the foundations that we laid. Right. So how do we start thinking about technology as a way to enable that workforce to make them the most effective whether they're here in New York or in the beach in South America?

16:30

Liz was hitting on all cylinders on that conversation. I think that's the best person that it is. And I think that that is such a major topic. Yeah. Major conversation and and sort of that struggle with how do we do this? And and she spouted off a stat that was just, well, mind boggling. 85% of the jobs have not been discovered or in 2020?

16:57

I mean, it's a middle school student of today. 85% of their jobs don't exist that don't

17:03

exist. Thank you. Yeah. We had this caller on that again, no, ad. It's

17:08

crazy. That's crazy. Yeah. But when I joined that next year, I heard the metric of 2 million unfilled jobs by the end of 2030. By the end of the decade, you talked about that? I didn't believe it as like, that's hyperbole. People are making up. It's the scare people, right? We're at close to 800,000. Today, like, think about it, and people are retiring. Oh, yeah, a lot. Yeah. And that's the other side to that we got to be careful is there's a lot of knowledge needed, right? So digital, what's cool about digital is not just all the AI and all this tech, but it's also like, how do we collect that knowledge, and then transform it. So now all of a sudden, someone got one or two years of experience, can have your virtual 30 year experts sitting beside it. That's where it gets interesting.

17:51

So if I'm listening to this particular podcast, and I'm a small midsize business, whatever manufacturing, I think the recommendation I would provide, because I don't know where to start. I've got my business over here, and it's spinning and doing the thing. I would highly recommend that that they engage in organizations like yours, NXT, absolutely. start that conversation. begin discussing where to go and laying out the roadmap. I just think it's, it's, it's crucial. And that to me, is, is a clear, it's a clear purpose to to do that as a business. And I think that if you don't, as a manufacturer, you're gonna miss it is and that's sad. All right, how do people get ahold of you?

18:37

You can email me at barardino.baratta@mxdusa.org. That makes the usa.org

18:44

We're gonna have his contact information out on industrial talk. So if you're not we will be able you will. I bet you got a good industrial talk stack are not in dust. No, no, not industrial. LinkedIn stack garden. Send me a LinkedIn. Yeah, there you go. All right. Once again, we're broadcasting from Amex D, Chicago, Illinois. You need to if you're up here in this area, can Nikki come on by and say

19:04

hey, absolutely. We have open houses, but just reach out and we can do that.

19:07

That's a great invitation. All right, we're gonna wrap it up on the other side. So do not go away. We will be right back.

19:14

You're listening to the industrial talk Podcast Network.

19:20

All right. Once again, thank you very much for joining industrial talk and it is absolutely wonderful to be back in the seat after IMTS up in Chicago a must attend event Berardino Baratta, MxD. It is always wonderful to be able to find organizations that you can point to because if you're on this digital transformation journey, which you are which you should be, you can go right to MX D you could call them up you can ask for their opinion, you can ask for their help, if it is what they can do to help you they will if they do not know or they they do know if they say Hey, that's not for us. But this is where you need to go. They'll help you there. It is really the first place I would start because there's a lot of digital transformation cyber conversations happening out there. m x d is your first stop. Plus are great people. Plus are very smart. All right, we're building a platform that is dedicated to education here at industrial talk, dedicated to collaboration, and definitely dedicated to innovation. We truly want you to be successful. So we're going to continue to have great conversations like Berardino and others, because they are absolutely stellar individual. All right, be bold, be brave. We are greatly hanging out with people like Vera Dino, and you're going to change the world. Thank you very much. Once again, for joining the industrial talk. We're going to have another great conversation coming from MX D shortly so stay tuned.

The post Berardino Baratta, CEO at MxD appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Matt Hatton, Founding Partner at Transforma Insights about “Latest insights and trends impacting industrial digital transformation, innovation and technology”. Get the answers to your “Innovation” questions along with Matt's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, technology, metaverse, people, talking, cases, world, matt, insights, device, connected, stack, industrial, connectivity, absolutely, bit, networks, new technologies, industry, exciting

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more, again, you will not be disappointed, you're just going to be happy. All right. Once again, thank you very much for joining in dust real talk. And you will tell by the noise in the background, we were on site on this interview on site at IoT solutions World Congress, you need to put that on your bucket list to attend in 2023. By the way, end of January part of February, Barcelona is the location we're talking to. Matt. Matt. Pretty cool name right, Matt? Matt, and he is the founding partner at transformer insights. And and what's makes transformer insights within a Transforma Insights so interesting is because in this world of digital transformation, you need sort of these Sherpas, these individuals that are really looking at the technology, looking at the analytics associated with it, transformer inside Matt happening to transform it inside are doing that. So once again, you're gonna hear a lot of noise in the background, but don't worry about it. Listen to what Matt has to say. Enjoy the conversation.

02:28

Man, how you doing? Yeah.

02:30

We still in that phase of post lockdown, where we're allowed to say how delighted we are to be back at live events? No, not yet. allowed to do

02:38

that? No, you're still allowed to do this. And you're still okay to chirp on that day. Okay, good.

02:43

Well, I am delighted to have actual FaceTime with people. So my my organization launched in November 2019, we had about three or four months of normality, and then two years of not being able to go anywhere. And so we've we've now just coming out of that, which is to obviously. So

03:01

this is sort of funny, because the way I see it is that every time I came to this event that pre pre COVID, or pre pandemic, or pre whatever, I was always fascinated with the philosophy of Wait, the technology is, is just going faster. And in this two years where we haven't been able to get together, it still happened. But a lot of people just sort of shut down. A lot of companies sort of backed off and there was still this tremendous tsunami of incredible thinking and innovation in proceeding forward. It's amazing.

03:33

IoT has definitely not stood still in the intervening couple years. That's, that's where absolutely sure, in fact, funnily enough, I was talking at an event probably late 2019. And I was saying how it felt like there was a little bit of a slowing down in the market a little bit slowing down the technology developments. Artificial intelligence, or artificial intelligence looks like little AI winters, right, where there's a bit of a lag between the new technology coming in at the adoption. And it takes a little bit of time for it to fed in to make use of the arrival. And I think the same is true that has been true of IoT is there was in the 2010 to 2015 time period, there was a lot of diversity about this platform application with software platforms making it much easier to develop applications. We've got new technologies arising and a whole new set of tools came available. And and then the four or five years that really after that. It was a bit of a bedding in period there was the really exciting and groundbreaking and chattering new technologies that are cropping up, but it seems like we've accelerated back out of that again, last couple of years have been pretty exciting.

04:52

It has and you are you speaking here at this event?

04:56

I am Yes. So I've got a session tomorrow where On talking through our IoT market forecasts, billions of connected this and loosely connected that being in the world. And then in the afternoon, I've got a panel where I talk about innovation, what organizations that are adopting technology needs to do in order to really take advantage of it. What do they need to do with them? It's in the processes with their horizon scanning, know what technology is out there. How do you how do you get to get to grips with that? So that should be pretty, pretty interesting session? Yeah. And

05:30

we start talking about and one of the things and I think this is an important component to consider is, this is all great. We can collect data, right? We can do all of that. And that's all wonderful and dandy, and we can't and and if you're in the data analytics, you have, you have a bright future. But what was interesting, and it's sort of an aha moment, you need to connect it, right? You need to figure out how to connect, it's one thing to stick it out there. But then you need to connect it. What type of technologies are you looking at from a from a connection perspective, and I know that you filled out something, but help the listeners understand, you know, that that low battery type stuff that that other the satellites, what's taking place there, all of that good stuff.

06:13

Yeah, some of the technologies that have, as discussed, accelerated things away in the last few years, there's been a bidding of these low power Wide Area technologies that actually got developed in that sort of 2012 2013. And before kind of kind of timeframe, but we've seen much more rapid takeoff in in Laura land, we've seen narrowband IoT networks being rolled out and cm networks being rolled out by the carriers. Now, that's pretty exciting. Because it brings down the barriers to entry, you've got a device which can operate on a battery for maybe five to 10 years, which opens up use cases that otherwise wouldn't have been addressed. And so that's, that's pretty exciting. Now, and now, these technologies are unashamedly low bandwidth, right? So you might have a few kilobits per second of connectivity out of it. IoT applications, that's absolutely fine. That's all you're all you need. But at the other end of the spectrum, you also got now 5g coming into the, into the IoT space, and they're making a big play for IoT. 5g skeptic, no, no, no, no, no,

07:22

why? Me? I'm not smart enough to be any type of skeptic. I am just fascinated, because people see what I do hear a lot of words, and a lot of words that involve 5g, a lot of words that involve around, you know, data, capturing everything around it, and I'm all fine and dandy. For the 5g conversation. Can you just sort of level set on? Why it's, it's cool tech, and it's going to happen? Why it's

07:52

why it's important. Yeah. Three things really. Okay. One is much, much higher. Right. So you could probably store a gigabit connectivity to an individual device. Now, you may ask, how many IoT devices are going to need that kind of connectivity? The answer is not very many, you're talking about an improve experience for connected car, you might be talking about CCTV cameras, those sorts of very high bandwidth use cases. That's why that's kind of an incremental change on what we've already got a slight slightly better experience in terms of value, how much data you can transfer, then you've got this concept of ultra reliable low latency communications. And the idea there is cut the latency network to allow you to do you might have seen crazy videos of people doing remotely shaving somebody while they're sat up a mountain. Doctors performing remote surgery. Yeah. Now, do we think there's going to be that much demand for that? I that I'm a little bit skeptical about. But it is interesting that you can then support things like augmented reality and virtual reality. You get a lot more capabilities for that. So it becomes an enabling technology for the metaverse. Okay.

09:09

Again, that's a whole nother conversation.

09:12

You've probably eyes glazing over a little bit discussion. The Metaverse kind of interesting.

09:21

Let's just let's you know, let's Let's venture into the moral component of it. There are going to be people that are just theoretically going to get lost in the metaverse. Yeah, yeah, like the human person. For me. I'm not sure if I into that by no means but it's just it's just the way it just

09:37

I agree. But for me, the funny thing about it is we were in the technology sector. And technology sector is generally the supply of the technology, invent new technologies, and then they try and find markets. And they show exactly, exactly that. But with the metaverse, you've got a weird situation where it's demanding. You've got this use case that's being proposed of total immersion, rapid response, very, very rich experience. And the supply side is then suddenly a little bit worried about it, hang on a minute. We didn't invent this, we didn't come up with this thing. It's not, we've got to find the technologies to be able to support that. So for me, that's, that's the interesting aspect of it. I'm not, I'm not entirely convinced about whether we want this thing. But I suspect this thing is coming whether we want it or not as often

10:36

it is, yeah. But when, when you back to what you were talking about latency, and I thought that that's an interesting, somebody chirped about, like autonomous cars, you know, want latency and autonomous cars.

10:50

Correct, because you're crashing into other people. But the thing about autonomous autonomous driving is a bit of a bit of a moot point, because the clues in the name, it's autonomous, you shouldn't need to be connected, to do its thing,

11:04

but you know, they're connected, you know, somebody's gonna say, hi, let me just connect this car.

11:09

Absolutely, it is, and you get a richer experience, and for navigation, and all those sorts of things, it will allow a better experience and a better product, but ultimately, that that car needs to be able to drive itself. So the latency issue actually might not be quite such a significant thing. But you think about factors, when you think about production lines, and you think about the deployments of a lot of private networks. CBRs Spectrum was auctioned in the US quite recently. And so there's been a sMatte of companies rolling out particularly within industrial parts rolling out 5g, mostly to 4g networks, to be honest, because people haven't quite worked out with 5g for, but the 5g is coming. And you can a Matt they're operating with pinpoint accuracy, a set of production facilities that are able to respond, like I say, with milliseconds of delay, and just becomes a more efficient production.

12:06

But the reality is, is that that this genie has been let out of the bottle, we're going to, we're going to, we're going to collect all that data, we need it, we're going to be using satellites, and we're going to be using every means of being able to collect the data, and then we're going to use whatever tools that are available to analyze the data efficiently. And and what I keep on talking is if you if you are a manufacturer, if you are a industrial person, I just don't see any other way around it, you need to be involved, whether you want to or not, it's gonna it's going to demand that you or you're gonna go, you know,

12:48

correct. It's the competitive differentiation with the 21st century. That's it is how I've described it in the past, it really does make that that much of a difference that greater efficiency of operations and process. And so now, there's a lot of hard learnings to be gone through between where we are now. And the point at which every organization becomes an IT organization. And all of the capabilities that have been delivered are actually driving the efficiencies in organizations. But it does come and if you're one of the laggards, you're gonna struggle, you're lose market share, and eventually you're gonna be pushed out of the out of the market. It's, it's inevitable.

13:31

It is, it is. And I think that there are plenty at this particular conference that are pushing the envelope that are constantly discovering new use cases that are that could not have been realized or didn't understand it five years ago.

13:49

So we talked about something called the thin IoT stack. Okay, unexplained.

13:55

Holiday just got to interrupt real quick. I love the fact that there's a whole new lexicon that's always constantly generated. going, oh, there's a new one. Yeah. Now,

14:05

well, we're desperate to come up with any term that will grab the attention, people will hook on to so that's in large bites man listing because we want our baby the thing that we've got to be the one that everybody picks up on, right. So now my, my co founder, Jim Morris actually got got exactly that thing with with the low power Wide Area technology, you'll see a lot of people talking about LP one, he came up with that. I'm, you know, I'm gonna catch up. Now, I've got to try and come up with my own term. So thin IoT is the one I'm trying to push at the moment. But anyway, the principle is,

14:42

obviously that's T I O T.

14:47

So you've got, you've got a stack, you've got an IoT stack, you've got devices, you've got operating systems, you've got middle way you've got connectivity, you've got all of these various different elements of an IoT stack, and over the course As the last mostly of the goes live 10 years, but before that, you've had a gradual refinement each one of them. Okay, so you pick the operating system, you probably got a dozen embedded operating systems operating system, specifically designed with IoT constrained environments in mind. And that reduces the barriers to entry. Same with the low power technologies that I talked about earlier, reduces the barriers to entry and reduces the complexity of deploying. And it's, as you go through this stack, as you get more efficiencies in all of these different elements, the hardware, the software, the connectivity, and so forth. It opens up new use case. And you combine it all gradually opens up all sorts of things that we might not have thought was possible to do. I was just talking to a company called Ignite and they make software defined and timbres. Okay, so the idea being, you can tweak your antenna according to whatever the parameters of how the thing is, the device is deployed, rather than thinking, Okay, I know how I want my antenna to work before I even put the device in the field, they have software defined. And again, that opens up, potentially some use cases that might not have been otherwise viable to do when it's this, these increments, these little additions. And these little developments really help it.

16:25

There's a There's a book out there that I've been reading. And of course, I have a vapor lock brain. So I can't remember what the name of the book, but go on to industrial talk, I'll have one there. The name of it, however, is the convergence of technology. And so somebody might be over here, doing something with IoT, and somebody might be over here, talking neural net, and somebody and then they realize that, oh, my gosh, here's two technologies that could work together new use case, we need to do it and stick it in here. And it's going to generate these type of values. And so that's the

16:59

world you live in. It absolutely is, I think you can't take an individual technology and just think about that individual technology. It's it's a lot about how they interact with each other. And I've described, particularly, we talk a lot about IoT, and AI and edge computing. And I've talked about that in the past being like, three kids under a long note, like pretending to be. Realistically, were one big technology. And they are because most of most of what happens in AI is going to happen as close to the thing that it's controlling is possible. And then you get into edge computing, and then that thing needs to be connected and so on. So effectively, there are three technologies that just all overlap.

17:54

I can I can keep on talking about this all day long. But we don't have that luxury or time. How does somebody get a hold of you there, Matt?

18:02

Take it at that website, transformer insights.com. Tactical with an A.

18:06

It's just sort of put this. And that's another challenge that happens within the industry, they got to try to find the URL. And it has to be sort of this blending of different needs, that that communicates what we do, yet. Nobody knows how to spell, but that doesn't matter because we're in the world of innovation. That's what it's about. All right, we're once again, broadcasting live from IoT solutions World Congress, Barcelona is the town. Fabulous professionals, incredible company solving problems. Absolutely wonderful venue. Put this on your bucket list. It's a must where they're also sponsored with, they're gonna do this industry IoT consortium, go out to their website. And again, you're in the IoT world, that is a place to go. All right. Again, we're gonna be broadcasting live all week from this event. So stay tuned, we're going to have another great conversation. Charlie, man, you were fantastic. You're listening to the industrial talk, Podcast Network. All right, once again, thank you. Thank you so much for supporting industrial talk and joining me on this journey to educate myself with some of the best leaders in industry. Be a sponge, come learn with me, and a hearty thank you to Matt Hatton Transforma Insights is the company go out to them that's transforming insights.com Find out more, you need to be a part of educating. And I know that they're doing their part to really bring about some solid insights into what's taking place with digital transformation. What are some of the, the the avenues that one can take? And I guarantee just like Matt, they were an open book, you know, reach out to them, and I'm not on his stack card. It's impressive that on them on LinkedIn. All right. You paper pencil. I'd like for you to put down 2022 IoT solutions World Congress, it is in Barcelona. It's a fabulous venue, they do a great job putting on a, a wonderful conference. And again, incredible individuals are attending the event. So you need to be a part of it. Because you need to be about educating, collaborating like Manhattan, and innovating because we want to make sure that you succeed in the future, your businesses, your manufacturing, whatever it might be succeed in the future, and that requires you to educate and collaborate. So be bold, be brave, daring greatly, as always hanging out with people like Matt, and you will be changing the world. We're gonna have another great conversation from IoT solutions World Congress shortly so do not go away. Stay tuned.

The post Matt Hatton with Transforma Insights appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Andrei Ciobotar, CTO at Relayr about “Powerful Strategies to Improve Your Digital Transformation Outcomes”. Get the answers to your “Innovation” questions along with Andrei's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANDREI CIOBOTAR'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/andreiciobotar/

Company LinkedIn: https://www.linkedin.com/company/relayr/

Company Website: https://relayr.io/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, systems, Andrei, journey, data, industrial, truck, usage, customer, erp, erp system, company, maturity levels, world, shoehorn, create, invites, issuing, trusted, software

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com Find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed, you're just going to be happy. On this episode of industrial talk. We are on site IoT solutions World Congress, Barcelona, Spain, the town, and I want to make sure that you put this on your calendar for 2023 end of January, IoT solutions World Congress 2023, you will not be disappointed, and you'll probably get to meet our next interview. Andrei Ciobotar Relayr is the company digital transformation. They're leading the way in digital transformation. Excellent company, incredible people making things happen. That's really where you'll have all the contact information out on industrial talk. You enjoy the conversation

02:06

thank you, man. Appreciate you finding time in your busy schedule. By the way. Your your I don't even know what you can't call your relay or truck. Like right in front of us guys. So if you're listening it there's a big ol semi in front of us and it is Relayr. And it's pretty doggone cool.

02:23

Yeah. Let's be here. And then thank you for inviting me. Yeah, there's a there's a huge truck. It's a bit of a bit of an institution and realer culture these days.

02:32

It probably so it captures your attention because when we walked in was like booth booth booth truck. Hey, Oh, yeah. And it's a it's a dandy too. All right. For the listeners out there. Andrei, let's give us a little background on who you are. And I read your bio, but they haven't. So just a little background.

02:49

Yeah, so I'm Andrei Ciobotar with Relayr. And when the company for over five years now. I've worked quite a few hats. I was I was running the the analytics department and Relayr. For a while, I took on a broader set of responsibilities and taking on engineering teams. And now I'm responsible for technical strategy and pretty much everything that has to do with ecology. Yeah,

03:15

yeah, that's pretty much everything. I mean, yeah.

03:19

I mean, there's there's there's a lot in the sense that, you know, when when you dabbled in IoT, or went from from from purely focusing on AI systems, it's all about edge computing and gateways, and cloud computing and hybrid systems. Yeah, got the entire collective of stuff to think about. It's like

03:37

the miscellaneous file. Now, IoT just has incorporated and it's, it's sort of a sort of a misnaming. Now, because it's like, oh, I'm an IoT. What do you do? Oh, AI? Oh, okay. So let's, let's talk a little bit about Relayr. And so what I can appreciate, because in my conversations I've had a ton of conversations, is the fact that I'm looking for simple, I'm looking for a real trusted partner, to help me with this digital journey. And I think I like the way you guys sort of roll that out. Can you help the listeners understand what that is all about?

04:19

Yeah, I mean, fundamentally, Relayr is, is a technology company, and we're developing IoT infrastructure and data services that sit on top of this infrastructure. I think what's interesting about Relayr these days is that it's uniquely positioned to marry the industrial data world with the financial operations world. And I think a colleague of mine very aptly put it along the lines of simplicity is complexity resolved, and cool. I think it's a really cool statement. Yeah. And it actually really captures the essence of this company. We're going on a journey with our with our partners, and we're hiding all of the nitty gritty details that you would normally be exposed to if you've worked with different, you know, different companies that you would somehow, you know, duct tape and nail together into a coherent solution. We're taking that complexity away. And we're giving you a single point of contact for collecting data, deriving insights from the data. But also, I mean, there's a there's a giant equipment as a service signposts on our truck. Go, ah, yeah, I'm not sure. Yeah, sit in plain sight. But I think that's really interesting in the sense that we were in a position to create an experience for the customer that, again, combined systems that you would normally not connect, you know, ERP systems and contract management systems and IoT platforms, I think it's, it's an ecosystem. That is that is quite unique right now.

05:52

So lay out that, that vision that that when we start talking about, everybody gets everybody gets the operational component of IoT. Let's put a device out on this, you know, asset, collected data, analyze the data, and do whatever we need to do with the data. Where does the financial component come into? So I got that

06:12

link that? Well, consider that in the as model view, you want to go for usage based billing as an example, you want to look at use cases around paper park, or paper usage or paper, whatever. Right? And that point, you have to think about a few things. How do I, how do I capture users data, not only capture users data, but how do I transform it into something that, and I'm sure my colleagues in the financial structuring department, I'm going to I'm going to kill me if they hear this, but very trivially speaking, how do I issue an invoice for a window of usage data? And that may sound like a trivial problem to solve, but it's not. It brings with itself multiple challenges. And coming back to the statement of IoT is just about everything these days, it's really spiraling out of control, because

06:59

yeah, it is.

07:01

I mean, consider it consider that you're issuing an invoice with the usage data, but based on usage that invites a discussion on how do you trace the line edge of data? How do you prove that this invoice is truly connected to that window of usage for that specific asset at that specific site. And then it gets even more crazy, because ultimately, every customer, now you look at the IoT reference architecture, and it's like, it's pretty straightforward. You put a gateway, give it some sensors. Easy, alright. But then you, you go in the field, and you recognize, oh, everyone seems to have something in place already some toy of you know, various maturity levels. And suddenly, you're in a position where you have to either shoehorn your solution into an existing ecosystem, or deal with a hugely complex and heterogeneous set up on site, multiple software components from multiple vendors, that you have to interact with maybe pulling usage data from, I mean, issuing an invoice based on usage data you pulled from a third party system, you don't even understand how it works from a partner that is not affiliated with you, that is a fundamentally challenging topic,

08:06

do you because you've just touched on so many points here. Do you find just from a from a user perspective, let's say I'm Scott manufacturer, and then you start chiming in about, Yep, you got this, you got this. And if there's an ecosystem that I have out there, I know it is exist out there, because I've been in business for a little while, and then you start to talk about, and then we're going to try to pull it all together and make heads or tails me make meaning out of it. Come on, do you think people are? You know, if I heard that? I'd say, yeah, what how long is that going to take me?

08:40

Yeah, integration work is not easy work. I mean, even if you get the solution up and running, there's there's the hairy topic of maintenance, you know, synchronizing software rollout, someone breaks, the API data is not flowing through my alert and not go out. Because I don't know some usage parameter did not reach my platform, because someone changed the API spec. Right. And I have no idea. And it's, it's, it's, it's really difficult. It's a it's a tough problem to solve. And it's not necessarily intellectually difficult work from a software development perspective, it's just a lot of moving pieces that you have very little control of visibility over. And I think one of the tough decisions that that that maybe many, many partners and customers have to have to consider is is, you know, replacing some of these systems with with broader systems or systems that can, you know, do more things rather than squeeze, shoehorn something into into a setup that is maybe considered immutable. Maybe that's not the right way to go. In the long term,

09:40

is it a, could it be a strategy and you're absolutely right, because let's say I have an ERP and the ERP I deployed many years ago, and we've we've updated it and we did this to it. We customize that it's not off the shelf, whatever the the jargon might be. If the pushback that I would say is like, okay, can can we create a project that is focused on success? Meaning, start small, say, Okay, here's, here's a problem. And then I want to be able to deploy something with Relayr. And I want to, I want to pull in all of these components. I've got my ERP, I've got all of the there. Can we do that? Can we do it from an incremental perspective?

10:26

I think there's, there's, there's various maturity levels, when you look at the solution, as well as in principle, you can, you can spend together a POC, using existing systems, and you can, you know, prove the hypothesis without creating too much disruption in the software ecosystem without, you know, oh, yeah, the barrier of entry to this project as you replace your ERP system with our own choice. And everyone's appetite dies, honestly. Yeah. Yeah, exactly. So you can prove the hypothesis, you can, you can get something that that kind of works. But I think to get to a production grade system that you can trust. And you trust that it's, you know, that the lights stay on, that it's updated in a coherent fashion, that there's no breaking changes and whatnot. I think that that invites a broader discussion around, do you truly want to, to keep these existing systems? Or are you more comfortable with with swapping them out? Of course, if there's many customization that you've applied to our ERP system, then it gets hairy. In that case, there's no way around that you have to create a custom implementation. And that's not necessarily problematic, but of course, it prolongs the journey.

11:32

Yeah, but they exist out there. It's just, it is what it is. But I, for me, I, I struggle with the need to do it. Because it's going to cause some pain, yeah, to a certain extent. But I have to do it, if I am a manufacturer, or if I'm in supply chain, whatever, whatever roll on plan, I need to firmly consider that digital transformation journey, I have to do it. If I want to be resilient, if I want to be competitive. If I don't want to go out of business, I have to do this. And I have to go down that road of making that happen. So you know, it's something and then then when we start talking about this, then I'm then I'm concerned about Okay. How do I upskill my workforce to be able to do this? How do I reskill? How do I plan all that out? So those are some challenges.

12:24

Absolutely. And it's a journey, I think, I think there's it's not an easy journey. It's a journey that requires also a lot of empathy from from from reelers side, or anyone who basically takes the customer on this journey. You need to recognize that there's a workforce that needs to be upskilled. Either way, you know, you have to choose your battles. In some sense, you could you could say, All right, well, I'm going to hold on to my existing infrastructure, I'm going to hold on to Mexican systems, I'm going to shoehorn this, this this new new partner in and, you know, pay for some custom development, put some glue in place and make sure that I don't disrupt my processes all that much. That requires maybe an investment in a different area. It's just, it's just a question of which battles Do you want to choose? But I think I think fundamentally, you know, especially when you when you look at something like EAS, it is very tempting as a customer to say, well, I already have an ERP system, ASAP can come Can we just take the IoT part? And, and tie it to that one or the other way around? Like, what I already have an IoT part, can I just not like, tack on the financial operations side of things to my IoT platform? We can do these things. But then it just right. Is it right? Yes. Yeah.

13:36

Yeah, it does. Is it? Is it? Are you laying the foundation for success? Or are you just sort of, yeah, here, here's a clunker.

13:45

And do you want to trust, you know, that the system runs that? You know, I think many people, myself included, and engineers included, maybe downplay the just how brittle these systems can be. I mean, consider asset lifecycle management. You know, my acid comes online is offline, is offline is moved the serial number to like some spare parts changed. These are all key events in the asset lifecycle that have to be, you know, synchronized across different systems. And if you try to say, I'm going to bring my own IoT platform, then that just invites a discussion around well, how do we create this entire middleware between the financial operations platform and IoT system? Oh, it's a it's an entirely new software product that you have to worry about

14:31

now. Yeah, bottom line you need. And I'm always I'm always a big fan of trusted Sherpas. Because it is like you said it's a journey. And it is, and there are tremendous and potential speed bumps, issues and and, and you need from a culture perspective within organizations, a passion to do it, because it isn't that it isn't easy. But I believe, and given the fact that you've got all these professionals roaming around here, I believe it's the right decision. And it is the right decision to to make sure that you're in business. And I know that there are going to be businesses out there that are going to come. I'm coming, kicking and screaming, but it's going to happen. And I'm a big advocate, just do it today. Just just have that at least half of the conversation. Yeah. But I think

15:27

that it's very, it's very easy. And, of course, really is not immune internally to this either. But there's always the sunk cost fallacy to be mindful, you know, I have a system in place I create, you know, but in the long term, the economics of holding on to the system and may not make sense. So it's has to be a pragmatic discussion. And it has to be a decision that your your successors also will not, you know, not have any headache. Yeah. See,

15:54

to see that. It's just so and it always gets down to that human equation. Yeah. Now you're sitting in a conference room, and you're saying, Okay, here we go. Let's look at all of the legacy systems. Let's look at everything that's connected. Let's look at your business. Let's Okay, here, here, here, here, here. And I guarantee it's, it's a spiderweb of just stuff. And I guarantee you that there's a spreadsheet over there that somebody's been populating, that's, it's sitting over there. Yeah. And it's

16:22

a heart attack waiting to happen if you go into a conference room with a customer and start having this discussion. So I think you have to ease in and you have to take it step by step and choose your battles always.

16:33

Well, I gotta tell you, man, I like what you guys do. And I like this conversation. I think your guys are, you know, hopping on all cylinders. I think that this is a great conversation. I think, if I was a company, and I needed to go down this road, I hear and I read it, I look at the journals, and I see that I'm looking for somebody to help. And don't make it painful for me, please

16:57

make a simple we'll do Yeah.

17:00

It is the guarantee. How do people get a hold of you?

17:03

Well, either dropped by our truck this this week, or hit us up relayr.io or andrei@relayr.io

17:11

and io.com. And tonight,

17:13

it's an IO. I'm not quite sure why but it's an IO guarantees a URL for that. was.com. It's available. It's, it's available on that I thought, I know. Direct could be a redirect where the official line is i Yo, I

17:29

gotta tell you, this was great. I'm so glad that you said just to get on the podcast because I think that this is a fabulous event. You guys are definitely you got a statement there. That's fantastic. Oh, gotta you gotta truck. Alright, let's do this. We're gonna wrap it up on the other side. So if you have any concerns about contact information for your nodded, we'll be out on industrial talk.com. Thank you very much for joining. We will be right back. You're listening to the industrial talk, Podcast Network. All right, once again, thank you very, very much for joining industrial talk and a hearty thank you to Andrei cyl, botter. Relayr is a company is the CTO he's a bigwig at Relayr. And they're doing incredible work. And a you have to be in the digital transformation game. If there's anything that you hear from me, you need to be in the digital transformation game, find trusted Sherpas to help you along with that journey, and gain success. Because it is it's this train is barreling down this track in a big way. Andrei and team Relayr check them out. It's all out on industrial talk.com All right. calendar time. Again, IoT solutions World Congress 2320 23 is right around the corner January end of January. And I'm just I encourage you with all my heart and soul, that you look at that event, you will meet incredible professionals like Andrei and others that are truly passionate about success, your success in this digital world. So go out IoT solutions World Congress, find out more. It's all out there. Get engaged, always educate, collaborate, and innovate. Because you're bold, brave and you're daring greatly hang out with people like Andrei, and you're going to change the world. Thank you very much for joining. We're going to have another great conversation from IoT solutions World Congress shortly so stay tuned.

The post Andrei Ciobotar with Relayr appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Shamik Mehta, Director of Industry Solutions Marketing at Hitachi Vantara about “The Never Ending Pursuit to Innovate to Positively Impacts Lives”.  Get the answers to your “Innovation” questions along with Shamik's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SHAMIK MEHTA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/shamikmehta/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Website: https://www.hitachivantara.com/en-us/home.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

hitachi, Mehta, data, problem, iot, companies, solutions, industrial, people, bag, customer, conversation, world, vantara, manufacturer, industry, recorded, information, asset performance management, disappoint

00:00

Hey, industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to CAPLogistics.com or just call them. They're great people 800-227-2471 also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. Again, welcome to industrial talk. Once again. We were broadcasting from IoT solutions World Congress and we caught up with a jet by the name of Shamik Mehta. Again, you'll hear in the interview, but I met this guy virtually, and he does not disappoint one bit he's with for Hitachi Vantara, we had a great conversation. We discussed everything at this particular event. Because you know why? Industrial talk is in expanded ecosystem. I'm using that term quite liberally. But it is about solving problems collaborating, and definitely educating should make doesn't disappoint. Let's get on with conversation.

02:07

Dog ontogeny, so listeners, by all you know, should make from a television screen or a monitor. I've never met him in person. I'm now I'm meeting him in person.

02:19

And it's so good to be here. I recognize you instantly.

02:25

Yeah, there's a lot of good looking people around here. But I'm the ugly one. So it's easy.

02:29

All right, you have the best hat is the best. He's the best dressed guy over here. Just being here.

02:39

Now, you know, what is I get to live my Discovery Channel Live, I get to talk to everybody who who has the solutions. And I just sit back and soak it up. You know, eventually, I don't know what I'm gonna do with it. But I'm, I'm Scott, the AI guy. Like just just keep on soaking up information. So for the listeners, let's let's just sort of level set their show me give us a little background of who you are. And then we're going to venture on into a touchy fib Daraa.

03:03

Absolutely. I'm sure Shamik Mehta. I'm director of Industry Solutions Marketing at Hitachi Ventura. And I've spent the past 2025 years working in the world of high tech marketing, product management. Everything from semiconductors starting in nicely designed to renewable energy, product management, EVs and battery leasing for fleet management, internet of things when we were calling it machine to machine and we were equipping solar arrays with IoT sensors inside the inverters. And we were looking and collecting data from inverters on three gigawatts worth of solar projects from around the world in seven countries. Yeah, and wind turbines and everything in between and anemometers. And making sense of all the data and figuring out when to service the panel's will never clean them and all that and they talking about 911.

03:54

So you see, this is interesting, because I, the conversations have just changed so drastically. When we were here, what, three years ago? Yeah, okay. People are saying, yeah, now we put devices out there. And then it does this is sort of rudimentary, but it's been around but But now, the conversations aren't just real tactics. It's like, do this, grab this be able to make these type of decisions? And, and I think Hitachi Ventura is leading the way that you guys, not, I mean, you guys embody, from my perspective, the just this energy and innovation, because you never stop. It's always like something else. Yeah. Hi.

04:36

Well said, because we've not only been like an innovator in this IOT space, but we have been creating and simplifying business problems by saying, let's focus on the outcome that customers want. Customers are not interested to learn about an IoT platform. That's not what they do. They don't yeah, I'll be customers, I think, hear a word of term like an IoT platform and they are great what One more silo of data that this vendor is now going to control. And we are here to tell the customer ask the customer, what problem for you keeps you up at night? Is it asset performance management? Is it using computer vision? Is it using artificial intelligence to drive insights and tell you things that you did not know, before? You were sitting on it all the time.

05:25

The companies have tons of information, there's data, there's just but they don't know what to do with it, it doesn't have value. And it's a constant problem.

05:35

Just because you have data does not mean it has bad. Yeah, too much data is actually a bad thing. As too much data, that's a bad thing. Because if you cannot understand the data sources and ownership and what is inside the data, then what good is

05:52

it? No, in fact, I don't know you probably do know should make is there's a point of diminishing returns, like okay, this, this is MIDI data. And this data can be sliced and diced in so many ways that makes sense. But then, you know, there's some, there's some thought out there and they just keep on collecting different types of data. And it just eventually just sort of, okay, I'm, that's like,

06:15

I'm gonna give you an example of what happened on Monday, when we got here from San Francisco, San Francisco, to Frankfurt, and then Frankfurt to Barcelona. The halt the layover in Frankfurt to get to Barcelona was only an hour and a half. From international third said,

06:31

that's incredible, that's tight.

06:33

So guess what happened? We got, we made it here. My my colleague, Bjorn and I, our backs did not. So then we landed the Barcelona, we had a we had an email from the fans are saying, Sorry, your backs don't make it. But the good news is, the bags are already in the next slide. And it's coming over. So we had to just figure out whether we wanted them to deliver the bags to us, or he wanted to wait a year or to pick it up. So we went and checked the Congress that was handling loss baggage for the thunder, a company whose name I forget, right. And we also had had an email from distanza saying, upload your records on our website. So we did that address where we were staying all of our contact details everything else. When we went to the global company that was handling Lufthansa and a few other airlines for baggage Yeah. And we went there, they had to enter all that information all over again, all the information on the status page, or wherever we were description of our bags, blue color, with rulers without rulers, whatever we entered, all that information at the clerk had to enter that information in their systems. Again, that meant that it is silo of data that this company has, and that Lufthansa has, and they do not talk to each other.

07:45

It doesn't have to be that way it does. And outside of the fact that somebody's fat finger in your data into another system could be you know, introduction of errors, and then all of a sudden, your red bags, a blue bag, or whatever

07:56

it might be. This is a great example of IoT that can be used, or it's a matter of data integration. But more than that, because those two companies have to agree on a partnership, it is going to change the way they do their business. This is Digital Transformation 101, where you're not just telling the fans or ended up partners to open up all right API's and access each of those datasets. It is transformation, which what the companies are completely transformed. And we are not even talking about adding an IoT sensor or an RFID on the back or an apple tag that continue the location to the back. If I were to introduce that complexity, I would just actually made the problem worse, because now I have an old T sensor source of data, which is telling me where the bag is located. But it provides no value because I'm not gonna be able to go pick up my bag from the Lufthansa plane myself.

08:48

Yeah, see? It's the solution is available and plus be in a customer. You know, I, I want a good experience. That's not a good experience.

09:02

That's not a good. Yeah. And but if they were to have data integration, if they had embrace digital transformation at that basic level, think about the amount of customer satisfaction and efficiencies that this unleashes, my back is lost. I only recorded one time, and it's all taken care of.

09:21

So using that analogy, we flew in on Delta. And really, for the first time I've been we've been flying forever, right? There's there was communication to us about, Hey, your bag is being loaded on the plane. Like, oh, cool. I leaned over to my wife, hey, I love it. And then and then the bag is on its way. And it's just, you know, we find ourselves the market itself should me because just we've got an expectation and I call it the Amazon expectation that better. The better dazzled me If my package better get there yesterday, right, right. And we we carry that expectation through all aspects of our art or our life.

10:10

I know, I think it's a great thing that the tanza handled our facts so well that by the time we landed in Barcelona, we had an email telling us, don't worry, your backs have been found, and they're on their way to you. I love that. Yeah, it was just the act of avid to add that information to times made me realize that I'm heading to an IoT show, what are the best of the world? Yeah, and here we are, before we even get to the show, where I'm trying to figure out a data integration problem that I'm experiencing live as I get there,

10:36

and it's not a it's not a it's just a basic one, quite frankly, here field field field field field field field.

10:44

It was resolved peacefully, we had to stay at the airport for another hour and a half to get our backs. It's not a problem at all. But that's kind of outcome that we try to focus on, right? What is the outcome with tons of your package happening that you want to solve? Let's work backwards from there.

10:58

I do like that. What else is Hitachi Ventura bringing to the table here at IoT solutions World Congress,

11:04

we are showcasing our smart manufacturing solutions, manufacturing insights, everything from a supply chain control tower to digital game boards, and asset performance management of factory assets, whether they be in one factory, one location or another one another country. Similarly, in energy, we are showcasing smart energy solutions, we are doing image based computer vision based asset inspections, and identification where we can take a look at a transformer and make out figure out exactly whether the transformer or whether that insulator is showing any signs of wear and tear and defect and might cause a fire sometime.

11:43

Are you seeing any, and this is always the case, that my experience some people that there's a there's a learning curve that has to exist here where people are beginning to feel more comfortable with what's taking place and how this whole digital whatever Renaissance where we want to call it is impacting their lives in a positive way manufacturers are we getting to a point Shoemake where the solutions are, are easy for the my expert, I'm a manufacturer, and I can't bring on any more complexity. But I know I need to do this, are we trying to drive towards simplicity for these solutions

12:28

we are. And I think the easier you make the visualization of the solution, the easier or make the adaptability of the solution into what the customer is already used to without forcing them to change their databases without forcing them to change. They're not well known tools and dashboards that they want is a way to go. So we need to have modular scalable systems that does not disrupt the customer's environment, but adds to it. And we think if you know exactly the customer's outcome that you're trying to help them achieve, you can get there. If you don't have a clear understanding of that. I think vendors will try to push what they think solves the customer's problem and forces them to move to a new solution or a new tool or a new visual dashboard, that disrupts things. If you don't have everybody on the ground floor on up and agreeing to the new tools that they're going to use. They're just going to make things more complicated. How are

13:28

you addressing from a client perspective? All of this is great. All of those are wonderful solutions. And and quite frankly, if you're a manufacturer, if your energy, whatever, whatever industry you're in, you need to do this. No matter how painful it is, but you find trusted, you know, people companies to be able to help you with that journey. How are you? How's Hitachi vantara addressing this need for reskilling upskilling existing workforce?

13:59

Yes, the question. We have about 240 to 280 openings for software engineers as we speak. And it's getting increasingly difficult to find candidates to interview for get hired. We think that the skills gap is severe. We think it's widening every year, and the demand is out of whack with the supply. Yeah, we have a lot more need for competent, well educated engineers than the world is putting out today. As a result, not only us but we find our customers constantly investing in retraining of their workforces. One of the things that we are helping manufacturers do is establish a digital game bubble. Where you know, when a shift changes, you typically have the operators get into a room and to post it sort of drawing on a whiteboard, change the knobs and conditions at work to get them to yield that they did and what brought problems be observed in a machine. And all that information is usually just passed down to Macbooks, to conversations and institutional knowledge. But as many of these workers start to retire, and new ones are encouraged to join, there has to be a way to capture that information, we do that using what we call a digital camera works. It's a giant touchscreen, where inputs are recorded, is shared with other factory locations and other workers in other places. So now that knowledge is not only just best practices in that factory, and what happened on a particular day that got them a good result. But those learnings are captured forever used for training purposes, shared throughout the company, and is overall positive virtuous cycle.

15:44

If you see that you're you're right, I think supply demand that type of reality that test is impacting, specifically, let's say the IoT world, I mean, companies like yours, and others, and professionals like you and others, you you, you push the envelope in a positive way you create new use cases that were not there, because you realize that, hey, we got this technology, and hey, there's another technology we can, you know, marry them together in some way. And then we solve this problem, this is the use case, right? That, to me is a real sort of point of tension, because you guys are moving at a different rate than me. And, and I might be reviewing version one or two. And then you guys come knocking on the door and they say, Hey, we got version 15. That thing, but it's not. But that's what we have to do. And I sort of, you gotta grab that tiger by the tail, if I'm a manufacturer and just say, this is the reality of it, get going.

16:48

It is another great example of simple technology it uses in our booth right now, where we are going to be using LiDAR, you're counting the number of people and the flow, or the heading past our booth are coming towards the booth. Get out of here. You know, we are we have a live cover over two days. By the way, we shot three times as many people before lunch walking by our booth into certain direction than we did all day yesterday. Which means that today was just I think, heavier presence in the show not see today. Right? Yeah, you're right. So we've been doing this counting? Well, that information can be recorded. And and you know, we plan to share it with the organizers. So they know exactly which direction were people moving in? And that helps.

17:29

Okay, so just sort of sparked an interest like, where are the flows going? Right? Do they just naturally come this way? And go up? Or? Or how do you how do you lay lay out your conference floor so that your flows are really easy and sort of sort of the put us into the casino, you know, you get in there and yeah, check it out there just being able to sort of roam around. That's a hell of an idea.

17:54

We have all the reports, able to export them. And by the way, no personally identifiable information. And it's all live events. Yeah. So all we do is record the follow a certain direction versus another one and it gets recorded. That's just help the organizers next year plan to flow people better.

18:13

Yeah, but that means you're gonna have to put out other whatever LIDAR sensors in other parts of it.

18:20

No problem. All you need them is in a few alleyways. A few of the main out. Yeah. And you have

18:25

to come on by to see that dog. I think that's what I want to do. Oh, I will. I'm shameless. Absolutely shameless with that. Oh, my gosh. So we've got a lot of stuff happening at Hitachi Ventura. This is the first time you're at the show first

18:39

time you me personally at this show. Yeah. She's been here. Hitachi has been a number of times. Yeah, you guys are still responsible. I'd be our silver sponsor of the show.

18:51

The silver. See, it's cool. You guys rock man, I got to tell you my perspective. There are many companies that I work with, and all of them absolute joy, don't get me wrong. But I find Hitachi Vantara always been very innovative. Sort of never stopped thinking has a passion to solve problems, help companies succeed. And and I think that that's an admirable quality or culture that exists at Hitachi Vantara. How do people get a hold of you should make

19:28

should make doc Mehta and Hitachi ventura.com are on LinkedIn. I'm on wireless. Next.

19:34

Thanks a lot. Good man. That's exactly it's better to meet you in person as opposed to on a terminal monitor or whatever it is. All right. Once again, you're gonna have all the contact information for some eek out on industrial talk.com. So if you're not, you need to get a hold of this gentleman need to get a hold of Hitachi Ventura, and begin to that digital journey. It is a must. They'll make it as painless as possible, but just recognize that decision has to happen. Again, we are broadcasting From the IoT solutions World Congress, it is an exceptional event. You get to meet people like Shamika and others who have a passion to help you succeed. So put that on your bucket list. We're going to wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. Again, thank you very much for joining industrial talk. Shamik Mehta. Go out to his backyard. By the way, I'm looking at it right now. LinkedIn, and it looks like he's got a new mug shot out there looking quite dapper. Shimmy, you gotta connect with them. They never stopped thinking that Hitachi Ventura and that is a wonderful thing. And you need trusted individuals, as I keep on saying, to help with that digital transformation journey should make doesn't disappoint, go reach out, please do that. Also, the industrial talk, expanding ecosystem, it is a platform that celebrates you each and every day, you need to be a participant in it. Because we need you to collaborate. We need for you to continue to innovate, you need to continue to solve problems. And that is a collaboration, conversation. So industrial talk is here for you. Go out to industrial talk.com. Connect with me. See how we can get you on the podcast, have a conversation or two. It's wonderful. And we truly appreciate what you do in industry, in manufacturing in oil and gas. And I think there are a lot that just amplify your message. All right. Homework Shamik Mehta, you got to reach out to him, connect with him. All right, be bold, be brave, dare greatly. And you're hanging out with Shoemake and others within industry and you're gonna change the world because you are. So that's what you're all about. Thank you very much. Once again, for joining industrial talk. We're gonna have another great conversation from IoT solutions World Congress Barcelona, you can bet on that.

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On this week's Industrial Talk we're onsite at the Digital Manufacturing Summit and talking to Maureen Foresman and Steve Mathers with Verizon about “Working together with a keen eye on your Digital Transformation outcomes”.  Get the answers to your “Connected Solutions” questions along with Maureen and Steve's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

work, steve, industrial, data, conversation, roadkill, manufacturing, maureen, cases, roadmap, manufacturers, verizon, cellular, innovation, companies, business, industry, conference, transformation, downtime

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means? insights into your connected assets. You're in the digital transformation game. You have to have that insights into what is connected. Go to Armis.com Find out more, you will not be disappointed. As well as NEOM that's any om go out to neilmed.com Simply put in the home it will be a destination a home for people who dream big NEOM dreams big and want to be part of building a new model for sustainable living, working and prospering. That's NEOM.com Go out there. Find out more. It's exciting. They are dreaming big NEOM.com

01:00

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right.

01:18

Welcome to industrial talk the number one and I mean numero uno, industrial related podcast in the universe. And I'm not overselling that that celebrates industry professionals all around the world because you are bold. Yes. Brave. Absolutely. You dare greatly and you're changing lives and you are changing the world each and every day. That's why we celebrate you. We are broadcasting fortunately for you and I, we are broadcasting from the digital manufacturing Summit here in Chicago. And it's a wonderful event. And you know, what makes it wonderful. We've got professionals roaming around that have a passion to to solve your problem. You got to reach out to them. They are your digital Sherpas. Ella that was sort of weird. All right, Hot Seat, we've got a twofer for the hot seat here. We've got Stephen, and Maureen, they are with Verizon. And we've got a couple of topics. So let's get cracking. Do Hey, how you guys doing?

02:15

Great. Thanks for having us.

02:18

Pleasure is all dog on line on this side of the mic. You guys, if you've been a good, good conference,

02:27

it's been excellent. We have really, you know, been very impressed with the quality of the speakers. And we've really been able to interact a lot with a lot of great customers.

02:38

You know, it's interesting, it's like a, I don't know, it's a very collegial, smaller, you know, I just I do large conferences. This one seems like everybody's like hanging around a table chatting, you know, trying to figure out solutions coming up with new use cases. Because apparently that's what we do here. We use case the heck out of everything. So that's, that's bottom line. Before we get into the topic of conversation, Maureen, for the listeners of industrial talk, give us a little background on who you are, where you come from.

03:09

Sure, sure. So Maureen Foresman. I'm with Verizon, manufacturing innovation specialist. And I live here in Chicago, Illinois, spent most of my career in the Detroit area. So I've worked a lot with automotive manufacturing, my career, and but a broad base of manufacturers. And I find that the you know, the issues and concerns that manufacturers are trying to solve every day are just so interesting. So I consider it a privilege to work with the clients.

03:43

Don't you think that for me personally, I mean, I get to talk to a great law, a lot of great people, I think there's a buzz out there. And the buzz is truly a desire, and it has to be collaborative. I don't think any company is going to be able to, you might have a little piece of the pie of the solution, whatever it might be. But I think it's truly collaborative. And you're not going to you're not going to get away with that. All right, Steve, give us a little background of

04:08

411 on you. Yeah, so Marina and I are on the same team. We're driving digital manufacturing, innovation and roadmap planning. And we love to talk with manufacturers. My background is kind of broad and varied. So I started out in agriculture, right. So I started out with green giant Pillsbury General Mills, over to simple technologies.

04:30

There's, there's, that's a topic. That's a topic.

04:34

But you know, what, that that's really boding well, for some of my conversations with manufacturers, especially in the agricultural arena, so there's a lot of technology requirements that they're coming up with, right. So think of a company that's raising hogs and making bacon right 500 farms across the country. What do they want to do? They want to do a better job of managing their, their their farms themselves. Yeah. How much fertilizer Should I put on how much of these hogs? Wait, let's get rid of the hogs that aren't gaining as much as they should?

05:05

Yes, yes. See, I had a conversation when I was in Barcelona last week with a company called cattle i. And, and they, they use technology to sort of manage the milk production of cows. So they're able to sort of get the bad foot and it's it. If anybody wants, if anybody pushes back on anything with, with AG, farming, whatever it might be, that is a heavy science, you know, industry. All right. Let's get on. You're both here. And you both are had a topic that you were speaking, Marie, and I want to talk to you a little bit about that industry for for dot O, and how did you put your topic?

05:47

I said, Do you have a roadmap? Or are you leading yourself to a dead end? kind of pose that question, a little bit of controversy. But, you know, indeed, what Steve and I encounter when we work with manufacturers is everybody's doing a lot of very interesting. Let's call them experiments. And in my analogy of a road trip, or roadmap, I called some of these experiments, roadkill.

06:17

She's here till Friday, if you want to catch her comedy act, well done.

06:21

And the reason I referred to him that way is because, you know, oh, yeah, we tried, you know, goggles, and AR VR for training for, you know, remote worker, but it wasn't fast enough, and it made people dizzy. And so there they are sitting on by the side of the road roadkill, right? Yeah. You know, very similarly, we're working with a lot of manufacturers who are really trying to light up a lot of AGVs, automated guided vehicles, various robotics, and they're out running their current network capacity, whether it's wireline or wireless, they're just out running it, mostly Wi Fi issues is what is coming our way. So you know, actually hit a client where the AGVs are stopping intermittently all day long.

07:11

That a good for anybody? No, it was that at all. So what's interesting, and I think a part of that conversation. We speak within manufacturing, the desire of collecting data, right? We collect data, we can collect data all day long. It's all fantastic. But the reality is, is that we need that ability to connect. It's like I can I can get it, I can collect it, but how do I connect it to the meaningful whatever? That end result? Right. And that's a big deal, then, and I think Verizon is one of the leaders in the ability to connect remotely, whatever the tools, you guys are going down 5g. I mean, I might as well say you guys have 5g phones. Okay. And Steve? Yeah, it's all good. You're dealing with the latency, you're dealing with all of the the bandwidth, all that kind of stuff. All right, Steve, you're talking What are you talking on?

08:07

I was talking about developing and prioritizing value cases as it relates to industry for Dotto roadmap strategy. So what's happening is the business is in manufacturing, you're saying, hey, we need more data extracted out of our state. Just like you're saying, Yeah,

08:23

I need more data.

08:24

I need more data. I want to do advanced analytics. I want to do predictive maintenance, because I can't afford to have these machines go down for very long, right? Oh, it's millions of dollars of downtime. Yeah, and last inefficiency. And so what what we try and do is say let's, let's help prioritize based on our experience, where does connectivity from a cellular perspective come into play? Not, you know, Wi Fi is still going to be around for a long time. But like marine said, a lot of these use cases that are driving innovation and transformation require much level much higher levels of broadband connectivity, data connectivity, and low latency.

09:02

And it's not going to stop, right. I mean, if there's as, as the market begins to, I mean, learn more, you know, there's always add learning curve. But as you continue to learn more, you want more, you want to be able to access the data, you want to be able to draw insights and conclusions from it. Because that just makes sense for your business that creates greater resiliency for your business, and more of a legacy. But with that, you know, I think I think the continent of Australia will just be one big cloud farm. Just I don't know, I don't know. I mean, it's just how do we do? We're just collecting data. Hey, otherwise, we'll just give it a

09:47

shot. I got another data point for you talking about data. Yeah, right. That data point is about security, cybersecurity, and data security. Here's what's happening as we go through that.

10:00

No, no. Listen, I have this go for it.

10:02

All right fire as we're going through the transformation and roadmap planning with our manufacturing clients, whether it's operation technology, it technology, the seaso, the security teams. Yeah. Very concerned about, hey, wait a minute. We've got everything locked down today. If we get into cellular, what's gonna happen to our security structure? Yes. Very important.

10:21

Giddy up. And you know what's interesting, I want to have that conversation. I want to have that cyber conversation. You know what the problem is? Nobody wants to have that cyber conversation. Nobody wants to sort of air their dirty laundry. Nobody wants to say, Yeah, I went down this data transformation journey. It was great, man. We had a little bit. A little penetration point right there. Yeah. Nobody wants to do that. No. But But again, you bring up a good point, Steve, that the reality is, you've got to lock it down. As you continue to go down this transformation journey, whatever it might be. Yep. That means more opportunity for nefarious behavior.

11:04

Absolutely, absolutely. Automation, the more vulnerability there is absolutely no question.

11:10

And again, we're in the process of learning more and more and more, and we're, we're becoming more comfortable with the conversations, there's going to be more, and then there's going to be more use cases, and there's going to be more collaboration. And there's going to it's just, it never ends. Now Maureen, when we start talking about roadkill, how do you you mentioned it, not me. I'm in trouble now. But it's true. I'll give you an example. There are a lot of companies saying hey, we're going to be a maintenance centric, we're going to be a reliability centric organization, right. And here's our, here's our infrared camera gun, whatever it might be with, here's our vibration tool. Here's, and we're gonna get this on a routine, you know how many times I go into cubicles, and they see the things collecting dust, exactly, exact roadkill, and they just never, never execute, it's done. We're not

12:07

able to reach our aspirations, because we haven't built ourselves a platform, a foundation underneath and infrastructure that really can perform with that technology. And you know, with regard to what you said, Scott on, you know, Australia becoming the biggest cloud firm, which is kind

12:24

of cute, but somebody's got to be it. But,

12:26

you know, we're really seeing a return to edge computing in a more enhanced and more sophisticated way.

12:34

Yes. It's like, okay, we are on prem, now we're in the cloud. Now, we're coming back to sort of my on prem. That's

12:41

right. That's right. Because, you know, all that data and all that analytics, it doesn't do us any good. If it can't help us react immediately to the problem at hand. And this is the promise of edge compute with a high speed network backing it up.

12:56

It's, it's funny. Because I know that my expectations, whenever I do certain things, it has to be immediate. And now, this is the way we are being programmed now. Right? And it's just, and you can't, I mean, there's some risks, if you have some latency, it could be, whatever, 10 seconds, whatever it might be. 10 seconds too long. Yeah, that's right. David. I mean, it's just yeah. So you need once again, I think it's a it's a, it's a blending of on prem cloud, you know, and, and how that works. So with that said, so what do you see it sort of going right now with, with and I have to say, 5G, do you find that your solutions, sort of finding a better fit in where this digital transformation going?

13:50

I think so I think that we're, you know, personally, I've been kind of, you know, a couple of years into this journey, talking with manufacturers, about the kinds of use cases, you know, that really demand 5g And the low latency, the high reliability that it can deliver, we see it really kind of emerging in these areas where there's computer vision, where quality detection where the

14:17

weather, you can't have any Yeah, you can't have any latency with

14:21

not unless it's acceptable to produce a certain amount of bad product. But really, what we're coming to is we're working toward an environment with zero downtime, zero defect, is a very challenging situation. But unless we have immediate response, we will never get there. And so that's what's really kind of propagating that, you know, sense that we need that network that helps us do this in a zero defect manner. AGVs are another area that we seem to see that low latency really being meaningful to

14:59

you Yeah, you don't want it to be delayed, and then it runs into something. Hey, I almost had it. And we almost stopped it. It's an it's an almost thing. What? What type of Steve, what type of pushback? Are we seeing? So there's always roadblocks are always, you know, this sounds great, okay, I can, I can take this asset, I can start pulling data, I stick it out on the edge, I've got some stuff and then I'll send some data into the cloud and let that cloud do whatever it needs to do to but I'm, everything's great. And it's wonderful. What are the push backs?

15:31

Yeah, a lot. A lot of it is education, right. So especially an operation technology, a lot of the plant folks are very comfortable with what they have. But they also know that changes is in the wins, right is value cases that are coming at him, because of the demands of the business to be more efficient, to get more information and make those decisions more quickly. Give me an alert, when I got something ready to go down, I'd like to attack that upfront to reduce downtime. And the other thing is, you know, it's all about a we think a crawl Walk Run strategy, right? Because you're not gonna, you're not gonna introduce these big transformations in one big chunk. Yeah, so let's, let's hit a value case, let's prove the value in the metrics for success using cellular capabilities and edge compute capabilities. Once that's proven, and any development ROI model, right and possible ownership model, how's the business going to sell this in to their budgets unless they really prove it out. So there you go.

16:27

It always gets down to the human component and the component of true value to my business. It you can't just, you know, hang your hat on something shiny and bright. And it doesn't add value to the organization or the bottom line and make it more efficient, make it safer, whatever, whatever the drivers are. But I think that you guys live in a world of speed. Yeah,

16:57

I have the need for speed. Yeah,

16:59

it's it's the speed that the innovation is speedy, man, and normal. And I think to your point, Steve, this education has to constantly happen. I like the incremental approach. I like it. But for me, talking with all of you, you, you know, Trailblazers out there. You guys are constantly thinking of new use cases, more this different innovation that and you're in you see, oh, we can work with here. And here's another That to me is a real challenge ay. Ay. Ay ay ay the guys do.

17:36

Yeah, you can't consume it until you can incubate it and test it. Yes. Put it that way. Right. They're not going to consume these big transformations. Yeah, until we feel comfortable with it. And

17:45

it's true. You mentioned something early on to Skype that I think it's really important. You know, these are collaborations, you can't have anything, nothing big is going to happen in this complex world of ours, you know, without bringing together a lot of parties. So we're typically working, we brought partners with us to this conference, Hitachi, IBM Maximo at Apple, Ericsson, you know, all are with us at this conference, talking with our customers. And, you know, these are the folks that will bring with us to work with clients to really bring together a full solution. And the client will bring in other partners as well, inside and outside their organization.

18:30

I love that. And I love it, because I believe, because of the convergence, because you're bringing in companies that are actually doing it. So I got a level of trust and comfort to know that I'm working with somebody, some some person, and it's one thing to be Verizon got it thumbs up, but it gets down to that person to person conversation, relationship, trust, relationship, trust. So it's all perfect on that, you know, it's just, I can't speak more highly of that just because well, you guys are cool. No, I said that, but I think you guys are cool. So as we wrap up, as we close out, I'm sure somebody out there saying, Gosh, I want to talk to a Marine. She's awesome. I have roadkill how do they get ahold of you?

19:30

Oh, goodness. Well, you can get ahold of me at Maureen Foresman Maureen foresman@verizon.com or, you know, phone numbers were two.

19:42

Well, I'm gonna have it all out there on industrial talk. So I'll have that out there. Steve. How do they get a hold of you?

19:49

Stephen mathers@verizon.com spelled Ste pH en dot Mathers. Yeah,

19:55

the parents had to do that too. Well, you guys You're absolutely spectacular. I really enjoyed the conversation. I think that is, I think, personally that there's this energy for the future. And I know you guys are writing I wish I was younger. Because I don't know what to I mean, come on you you What is it gonna look like in the future? I'm just telling you, it's gonna be bright. All right, listeners, we're gonna wrap it up on the other side, we're gonna have all the contact information for Marina and Steve. So fear not, do you need to reach out to them? Well, I highly recommend that you reach out to them because they have some answers. So stay tuned. We will be right back. Thanks, Scott. Yeah.

20:33

You're listening to the industrial talk, Podcast Network.

20:38

All right. Once again, thank you very much for joining industrial talk. Remember this platform, this ever expanding industrial ecosystem of problem solvers is dedicated to you. You are bold and brave and daring greatly. You are changing lives and you're changing the world. Thank you very much for what you are doing and also a hearty thank you to Maureen Forsman and Steve Mathers reach out to them great stack cards out there companies, Verizon, and you need to have solutions to connect all those devices. And I'm telling you and you need, you definitely need individuals who know what they're doing. Maureen and Steve are just that reach out to them. You'll have all the contact information out on industrial talk. Also, if you go out to industrial talk, we've got conferences, we're going to be broadcasting on site at these conferences. Look, see if I'm, I'm out there and team industrial talk is out there. You know, reach out saying Hey, Scott, let's connect at this conference. We'll make it happen and tell your story. Again, thank you for being who you are, for your industrial professionalism. Be bold, be brave, daring greatly. I say that all the time hanging out with people like marine and Steve, and you're going to change the world. Thank you very much. We're gonna have another great conversation shortly. So stay tuned.

The post Maureen Foresman and Steve Mathers with Verizon appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Dr. John O'Shea, Chief Digital Transformation Officer at Dell Technologies about “Collaborating with Industry Leaders to solve today's challenges with innovation and technology”.  Get the answers to your “Industrial Collaboration” questions along with John's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

DR. JOHN O'SHEA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/drjohnoshea/

Company LinkedIn: https://www.linkedin.com/company/delltechnologies/

Company Website: https://www.dell.com/en-us?1659240497?1659240497

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

John O'Shea Conversation

Mon, 8/1 9:23AM • 18:40

SUMMARY KEYWORDS

john o'shea, innovation, company, people, conversation, hybrid, technology, digital transformation, industrial, business, trusted, find, connected, understand, approachable, talking, john, connectivity, implement, drive

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org, find out more again, you will not be disappointed, you're just going to be happy. Alright, once again, welcome to industrial talk, thank you very much for joining a platform, an ever expanding ecosystem that is dedicated to education, collaboration, and of course, innovation. were broadcast and we were on site at the IoT solutions World Congress, you got to check out the other ones that we have done. And we're talking to Dr. John O'Shea, Chief Digital Transformation officer at Dell technology. And he's all about educating, and he's all about educating the executives about what is happening within the digital transformation space. And I'm telling you right now, you need to listen, so enjoy the conversation.

02:04

We got a hot seat, this is a good conversation. They're all good conversations. So don't take offense. They're all good conversations. John O'Shea, Dell Technologies as the company we're going to be talking about innovation, but from what you think about, we're going to be talking about innovation and how it's impacting, or it's going to impact. Or maybe the language is for C level people so that they understand the importance of love technology or innovation. Hi, how are you doing, John? I'm worn out. worn out? Hey, how long have you been hearing this show?

02:38

Have you might have been here since for two days?

02:40

You've been? Yes. Great, great

02:41

show. It's a great environment. Great people great innovation talks here. Fantastic.

02:47

I like the collaboration. It's not about the people that kind of get it is it is without a doubt. I mean, it's like the technologies technology. I got it, I got it. But you know what, what has changed drastically and we're going to talk about this. Three years ago, I was here COVID hits, I think COVID helped sort of speed up some decisions as a result related to, let's say, digital transformation for data, whatever you want to call it IoT. And, and we are here today, and the conversations have been revolving around how the technology is being used today. real use of the technology not, you know, theoretical or whatever. It's real stuff. So what we have is this, let's just let's just level set, John, give us a little background on who you are. And then we're going to talk about what you do.

03:33

So my role and methodologies is focused on two things. One is innovation. What is innovation do? What value basically innovation brings? What's the value? And how can we drive and understand our customers? How can we implement solutions that can bring that value to them, to scale them to the next level? So my role is as Chief Digital Transformation officer for IBM? And how I have a conversation, sea level conversation with executives in relation to how was your business assurance it? What does your business do? How does it work? who's doing what? And how can we do with the innovation? What innovation, what technologies that we can? How does our innovation, our technologies help your business? How can we work together to fill to fulfill this.

04:22

I like the fact that you're making it approachable, because let's say I'm Scott sixpack, I have a manufacturing business, and I have a I have a slew of headaches over here. I got on the air over here. And then here comes here comes John, in talking to me about innovation, and I know it too, just for me as a business to be resilient and has some sort of legacy associated with it. I need it. But do I really want to have that conversation? Because it seems like that's more headaches. I don't know. Can you make it simple for me? Can you just sort of put a chip in my head?

04:58

It's it's all about keeping It's all about people, period period. It is all about people. The technology is technology. Number one, but how does it people use that technology to scale and elevate your business has conveyed itself? That's not a caption. So think about, you know, what is your business? What are the gaps in your business? What are the processes you have? Are you over processed? Do you have too many procedures? What are connected with

05:26

year to year? Yes, they do? And do they have a lot of legacy systems? Yes, they do. And do they have spreadsheets? Yes, they do. So, so, what's great about that, and you're absolutely, and that's a real good conversation. And I think that that's an approachable conversation, I think what's we struggle within some more than others, is the ability to communicate the value in innovation, and, and in in a way that is truly approachable and consumable. And that's really your role.

06:03

Yes, you when you look at but you have to cut activity with people, you have to inter accountability, you have the functionality, and you have to structure around. So connecting the dots to the value connecting the dots, optimization, connecting the dots to the future thought leaders in your company. Yep, we want to talk to you, in your company to drive the innovation for you.

06:25

Do you ever have conversations as long with that? And I'm going to I'm going to just say, hey, you know, John, that's all great. I love it. I think the future's bright, the innovation is great. And I yeah, I've got plenty of challenges and problems is what will be my my education? How will I find people to be able to say, Yeah, I got it. What do I do about just my workforce? How do I train them? What do I so I'm sort of in that sort of tactical? It's great to be up here. But I'm just like, that problem?

06:54

Yes, you have a I mean, every company, no matter what company want to no matter what kind of product you have, we all have to have a strategy. What is your strategy? One is people two is organization structure. Three is education for the people, what tools are they using? The Legacy system topic, we touch on legacy systems, right? Interoperability, we will be talking about data comes in three fashions, right, you have a structure, you have the semantic data, and you have the unstructured data. So when you look at these different levels of this, how can you drive the innovation? It's all got to do with communication? So there is a lot of things that come into play. Now the communication protocol, what is understanding? What are we? What are the values? What are people, what each person is bringing to their department, to their division to their area? How they're how are they connected up? Do we have silos, so knocking down beside with communication? So looking at today, understand the business value where we're going? What does the company do to the, to our customers, for example, to their customers, and so forth? How do you how, with technologies that we've talked before, Scott, technology is technology, so we're not in control of technology, we use technology, and we shifted to the power teams, when we want to move forward in the innovation, we create the innovation to understand the value. So it's understanding the value factor of that area. And then we talk about it, there's many connectivity with multi cloud and so forth. So right now the work is shifting. I mean, we of course, COVID, coming out of COVID, a lot of companies basically hybrid, a lot of the replays are working from home, and some will go back to work. So we'll get into a new era or get into a hybrid era, we're getting to hybrid of innovation, hybrid of empathy, hybrid of understanding fire of self awareness, bringing that together to hey, you know, what, this is what my company does, I get it, I understand it. This is the type of tools I need. This is the kind of infrastructure I need. How do I move forward to that and bring that value proposition to our customers?

08:53

I just like the fact that I think the conversation is the point you brought up some really, you know, Jim's like the how COVID, the pandemic has, has impacted, and I believe that businesses will be hybrid, I think there's, it's hard to justify. All right, everybody, come on over here. And we're going to be here and go back to that sort of old model when everybody's sort of feeling oh, I'm okay. But in that comes with the challenges. And we're also talking about not just the people but the culture. And I think you're speaking with sea level individuals to say, hey, let's look at this. Can Do you ever approach companies in a way to say, Hey, this is these are the realities that exist in the marketplace today. And I know that you're dealing with some challenges. Is there some way to be able to incrementally sort of choose and move a portion of the business and then you get the picture? Yeah,

09:54

I think it's, I mean, fundamentally hypersurface thing? Yep, absolutely. Absolutely across the board, you got to have a solid, foundational sophisticated technology to drive your bike. There. So the tools are there, the implementation has been working for the last two years, I mean, Dell has proven to factor in relation to we have, we have secured a lot of hybrid solutions for different companies globally, we have escalated in a way that we have come forward to generate a new generation, a new hybrid lead of employee, really, so you have a new hybrid of connectivity, you have a new hybrid of technology to support that the hybrid, then you have to have the hybrid tools, right? So the going into like AI, between HPC, and all of these things that we're talking about today tend to differentiate, they they help talk, like, you know, they 60% of the conversation about AI, what does it AI? What does HPC do for me? What does storage, but all of this is interconnected as well, like, do you have to have to have that conversation? Not on a technical perspective, but on an economical basis, too. Right. So the financial areas when

11:11

I think one of the in the right, it always it has to you can't just sort of, you know, implement some of these, you know, digital transformation, innovation, whatever it might be, and it doesn't improve the bottom line. I'm not sure if that that doesn't fly in any any, you know, financial structure. However, what is pretty interesting from that hybrid perspective, many companies are dealing with, I'm having a hard time finding people, or the right people, or the train people that does what, what is interesting, from a hybrid perspective, it's really sort of it doesn't have any geographic location, I can theoretically say, I can't find anybody here in Barstow, California, but I can certainly go to, you know, Nebraska and find that same person that just work remotely. I find the best person in Nebraska, there you

12:00

It breaks down boundaries, just completely. So we've written your break down boundaries are breaking down cost, which is your added value as is that customer centric approach, right? That's the value that's one value that's there as well. So you're acting, right, you're you're connected that value, the collectivity, talking to someone, hey, I can get someone in Australia, I guess I'm in Japan, that can work for us. I mean, they go under different levels of communication. But that's something that you can adjust with your company, your business. So aligned in hybrid, multi cloud is the future, it's here to stay, and it's only going to get better.

12:38

Oh my god. I think it's great. And I always get geeked out on the technology, the innovation here, but I'm always I know that it's only as good as the people, the culture, the management, whatever it might be, and the vision. And it's that's all has to be nailed down. But I think I think today, and your conversation, and what you represent adult is, is a fertile ground to have those conversations, because I know that. And I'm sure you can validate this, that businesses are looking for help and solutions, and they're looking for trusted people, not just some body that says yeah, you got to do no trust it helped them with this journey.

13:22

Exactly. Complete. Sure Exactly. Because what you're what you're doing is that you're building the seeds to inspire and develop for tomorrow. They're building the trust. So you're so we talked about fibers, we talked about connectivity, operability, which with all of this, you have to trust. So you're creating the education for the people to understand what builds trust is awareness. What builds trust is understanding and how you connect that together is communication, data lines that are between any business. So showing the vision is one thing, but then having your people to understand the vision, I drive with your own implemented plans and tactical view of the business portfolio.

14:03

I love it. I love this conversation if you're relatively new

14:08

in that position. Yes, I I'm in the position relatively new. Yes. But it's, I've been in innovation for last 30 odd years. You see changes? Yeah, I see a lot of changes to growth globally. I remember we used to use the PDAs for example. Yeah. You know, remember the PDAs

14:22

Yeah. So it's one thing that I'm always sort of struggling with is is the velocity of this of the innovation. This, you know, last year it was one thing this year, it's it's a leap forward. And next year, in two more years, it's going to be a super leap forward. And it just seems like it's it's accelerating. How do you address a sea level individual and say, Hey, we're here with you, but I know that you're nervous because am I gonna put something in here and I'm gonna do this and then next year, it's like buying the TV. It's like, I could have got that.

14:57

Yeah, see when you there's a lot of changes. But to emphasize that change is crucial. So change is good. But all change has to be tested. Change has to be approached with a business approach for the vision of the future, but also with the perspective of what am I doing when legacy systems now? Okay, what legacy systems do you have what innovation tools or technology you need to implement for the new stages of your business, for your new tactical approaches? And by connecting that, of course, because we're talking about hybrid. So connecting all of this to the hype today?

15:36

I don't know if I want to keep on talking. But I know that you get to catch a plane and I know Bill Hoffman. How do people get a hold of you? They're doing it. Can I get a hold of you if I'm not living in Ireland?

15:48

Yes, of course.

15:50

Because because we're hybrid, baby. Yes. How do they get ahold of you?

15:56

When basically holding me I mean, I love

15:59

LinkedIn, baby. Twitter. What's your Twitter handle?

16:04

Doctor? Dr. John O'Shea or your

16:06

doctor? See my notes here? No, doctor, you didn't you didn't start out that. Dr. John O'Shea. Dr. John, you were absolutely spectacular. Thanks. I love that mission. I love that desire to really make make innovation approachable. That's what I want. I do I want that. Alright, listeners, you'll get all of Dr. John O'Shea. See how quickly I learned contact information out on in just real talk.com. So if you're not you need to reach out to this guy. Yes, he is trusted. Yes. He has mad skills, do so you will not be disappointed. Again, we are broadcasting live from the IoT solutions World Congress having a great time, incredible people solving big problems through innovation and technology. Put this on your bucket list. All right, we're gonna wrap it up on the other side. So do not go away. We will be right back. You're listening to the industrial talk Podcast Network. All right. Again, thank you very much for joining an industrial talk. That was Dr. John O'Shea. I'm out on his stack guard right now. Type in Dr. Type, and John and O'Shea. And you will find Him and He is passionate about collaborating. He is passionate as you can tell about the education and collaborating and of course, innovation and being able to help companies through this digital transformation journey. Reach out to Dr. John O'Shea. I'm telling you, you need Sherpas like him, especially in this world of innovation. We are building right here at industrial talk and ever expanding industrial ecosystem and an industrial entertainment system. You and others companies are doing incredible work. We celebrate you here on this particular podcast. We would like for you to participate as well go out to industrial talk.com Find out more, get on a podcast, meet me at the conferences, get on the podcast. They're all fun, and it is all designed to celebrate you because you guys are doing incredible, incredible work. All right, we're gonna have to wrap it up. Be bold, be brave, dare greatly. I always say that every time and industry reflects those bold, brave and Daring Greatly qualities each and every day. Hang out with people like Dr. John O'Shea. And you will be changing the world. Thank you very much for joining once again, have a great day. And we're going to have another great conversation shortly. So stay tuned.

The post Dr. John O’Shea with Dell Technologies appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Bettina Rotermund, Head of Strategic Marketing – IoT with Siemens about “Mentoring, Supporting, Advocating and Encouraging more Women in Industry”.  Get the answers to your “Women in Industry” questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BETTINA ROTERMUND'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/bettinarotermund/

Company LinkedIn: https://www.linkedin.com/company/siemens/

Company Website: https://www.siemens.com/global/en.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

patina, siemens, industrial, bettina, technology, people, iot, female, male, diversity, tx, problem, digital transformation, speak, step, find, working, customers, order, listeners

00:00

Industrial Talk is brought to you by TxOne now you know cybersecurity is important if you're on this digital transformation journey, TXOne networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TXOne's taken that into consideration. And they provide a suite of solutions that truly meet your cybersecurity needs go out to TXOne dash networks.com and find out more, you're not going to be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community. You need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. All right. Once again, thank you very much for joining industrial talk. We were on site at IoT solutions World Congress, Barcelona, Spain was the location absolutely excellent event. And that's where I connected with Bettina Rotman and she isn't, you need to connect with her you need to go out to LinkedIn, you need to find Bettina, you need to just be a part of her network because she is an absolute digital Rockstar that must, you must connect with because you're about to change the world and she's changing the world. Also. Siemens just launched this accelerator. I'm right on the website right there. Right on the website. And it's the open digital business platform for accelerating your digital transformation. Yeah, right there. You need to find out more you need to learn more, there's a button that says learn more, go out to siemens.com Find out more reach out to patina because this conversation is absolutely wonderful and it is Women in Technology is the subject so enjoy the conversation with Bettina.

02:24

She's, uh, You're a legend. Again, I'm gonna go back and I'm gonna, I'm gonna put this on in our conversation just because you are a legend. I met listeners I met patina. Virtually, she blew my socks off. She's got massive digital skills. And and I don't know how she does it. And she's able to communicate it in a way that even I understand. And that's quite a challenge. How you doing Bettina?

02:49

And now I'm blushing

02:51

out here. Shut. I'm doing well. Thanks, man. Check it out. Yeah, I'm having a great time. I mean, the hacky. I'm like the guy that brings the six pack of beer, I don't really have like, Hey, he's a fun guy.

03:05

I can help you to digitalize the kitchen

03:09

digitalize the six, then let's just make it a case. That was just leveraged. Yeah, we didn't get we didn't get a chance to go out for your leaving tomorrow. I'm going to say you live in a day. That's right. We didn't get a chance to have a bourbon or anything from that is a problem. Because you're a busy person because everybody wants to talk.

03:32

Because I'm busy to talking to other great people and getting inspiration and exchange and finding similarities and working on new projects.

03:42

To Ben, you're just you're just an awesome person. All right. For the listeners, let's do it. Again. If you have not caught her original conversation on industrial talk, go out to industrial talk.com type in patina, you'll find her because she's the only patina out there. Going forward, if she's the only I'm not going to have any other patina something just to push them away. I've said no. But Tina's will give us a little background real quick, but you know who you are and about women in tech. Exactly.

04:11

So I'm a Bettina Ottomans. I worked for Siemens now for four years, which is two years longer than my average tenure with companies who speaks for Siemens, and pretty well. I'm responsible at Siemens for the strategic marketing in the sector of IoT digital transformation and business transformation.

04:29

mouthful. It's a mouthful. Yeah. You're the one that can do it. That's

04:37

actually I have a great team. I have great leaders around us. We have bright minds. We work super close together with our customers and partners. That's a it's a real it's like the biggest playground I could have hoped for. So I'm very happy. I'm a happy camper. Where

04:53

would you what is cool about the whole thing is that there's a lot of buzz around what's happening with digital transformation and in all the technology and the innovation that's going on, you know, everybody's saying, hey, I can do this and do this. And the use cases are getting developed. And they're everything is just all wonderful and exciting. You know what the problem is? The average guy like me, who doesn't have the, the intellectual horsepower, like you is hard, I have a hard time keeping up with all of the changes and all of the things that can happen. It's just there's a velocity that I just I really do.

05:27

The change is unprecedented. And that's for sure. And that's not only the change, it's the complexity that yes, so um, we did a lot of surveys, and we talked to customers and did a lot of deep dive workshops with customers to figure out what is it that they truly need. And usually, when you talk to customers of your usual visits, they report on the symptoms that they see in that they experienced, but sometimes it's not, most of the times, it's not the root cause. So it really takes time. And this is to make approach to go deep. And to figure out what are the underlying patterns that hinder people who do IoT or to be successful or to change their operations for the better. And so this is where we help. And this is where we come in to say, here is a place where you can see this is the art of the possible, other people have done it before, which make it more easy to adapt to what is already existing and what is proven and to move on from there and not starting from scratch. Yeah,

06:23

I think the market is screaming for that. I think we've got to venture beyond the hypothetical, yeah, I can do this. But where, and have the real, something that's touchable smelled like, there it is right there. And it's doing this, and this is the value proposition and recognize that I see customers, they're all dealing with their own set of challenges. So you got to start there to figure out what the problem is, what they're looking for, and how to solve it. But then, you know, be able to use some use case. But that's not what we're going to talk about. We can we can definitely riff on that for a long time. But I don't want to talk about that. I want to talk about women and technology. You're here you were at this conference, you were on a panel talking about women and technology. Can you explain to the listeners what that what that was? First of

07:09

all, it was great fun, because I had bright, super intelligent, powerful woman or like just an A Polina and Alicia seen a Paris and an instance of kowski around me, and Jessica, and Lisa being CEOs of relayer, and a rebellion. And the fun fact is, we all showed up for the, let's say, pre read to this thing in bright red colors, and everybody, you know, by design, but individually. And we just said, Yeah, we're here to make a statement on why we need more diversity in the sector, and how we can help and that we are up for leveraging our personal platforms in order to do this. So

07:50

I think it's a no brainer, don't get me wrong. I I I'm just looking for the right person, the right insights, the intelligence, the smarts. So is there still a reluctance to? or is there an encouragement to direct women to technology? What's What, what, what's the beef?

08:14

The problem is multi fold that makes it so difficult to tackle because you have systemic issues, you have individual issues, you have geopolitical issues. I mean, the easiest is to say, let's install a quota and then it will be cured in a couple of years, which probably is not the case. Because if you installed the borders, but then you do not have then female leaders that feel belonging to the culture and feel happy where they are. It's never never going to work. So you can look at is there a diversity, and I mean, for us also, at Siemens diversity is so much more than just gender diversity, we talk about diversity, inclusion and belonging. And that means everybody is welcome to the party. Everybody is not only allowed to dance on the party, but we want everybody to dance in order to enrich our culture. Because we not only believe we see proven by a lot of studies, the more diversity means the more resilient the more sustainable, the more successful solutions. So but I mean, for society, it's the easiest to look into gender diversity first, and maybe we'll stick to that. The problem is, if you look at a typical pyrometer, and you want to have more leaders on top, you need to grow them from the bottom and just falling from the sky. So actually, it starts in school. It starts in how kids are taught mathematics. Then it starts on what is the perception on the technology sector. So I dropped math in 12th grade because it just simply wasn't a good at it. I couldn't find any meaning is

09:50

okay, whatever exactly what

09:53

people perceive or what females perceive if you want to go in technology, you need to be an engineer and you need to be good in mathematics. This is the the chain that basically, this is what we what we present to the outside world. So there is so much more needed in technology, you need UX UI designer, you need customer succession managers, you need to have people that understands the buyer journey in order to present them the right portfolio to match their their needs. And there's so much more needed. You need management skills, yeah, you need to have social skills like hell, because in order to be able to reduce this complexity, and to maneuver through ever getting more volatile times, you need different skill sets. But this is not what we talk about technology to the outside world. And thus, also with a lack of role models, young females look at the thing says, there's nothing in the form. And this is why we are lacking people, we are lacking young female talents moving into technology, and then then comes to the systemic issue. And then they need to move all through the hierarchies of the super companies that we see and need to stay there and not being you know, completely disappointed by, I cannot work flexible. I want to become a mom who's taking care of the kids, etc, up. So there's a lot of issues that we have to tackle. And also when it comes to the systemic issue of the bias that we all have. It is a young female talent would say something and then somebody else will he phrase it 30 minutes later, and then it's got to be his idea. There's less protection in the way. Okay, thanks

11:31

for just repeating what, Jessica Nina, Joe,

11:36

whoever said in the first place, this is something that is also very hard to tackle. And this is just only one thing. I can report on incidents I had years ago when I entered the boardroom, in one of my employers. And then somebody said, Oh, the decoration is entering room. And so this is something I say okay. That he does. And that is either your, your prep for that, yes. Okay, I take it with a good portion of humor. And let's, let's see, this is laughing in the end. Or you just, you know, you're hurt by it, because it's like, it's like sandpaper on your skin?

12:16

Yes, I just, I think it's fine. To try to unravel what you were saying. I think one of the things that I gravitate to is is the the education component, instilling that passion in the beginning, having the institutions that have the education institutions that, that encourage that I think that that's a that's so important. And to your point. I mean, to, you know, you don't have to be a whiz at at math, I wasn't. But then you know, you have other skills and other abilities. But I think that encouraging from a from a young youth on up, I think that's incorrect. Let me ask you this about Siemens. With that said, you've got a culture you've got certain passions about, about that diversity, inclusion, all of that good stuff. That's all fantastic. So how does Siemens an organization, be able to take take the women, the woman the workforce, and then begin to work them up? There's a program associated for

13:15

that. We have several programs, because they are not always working on a global scale. Yeah, you need to take the local circumstances into consideration. It might be something working in the US, but it's not working in India. Yeah, because the social setting and context is completely different. So there are a lot of local elements and activities, there is a global equity program that we that we launched, and that has a lot of sub segments and sub activities, in order to really dig into all the different areas that are just mentioned, there you have a bias, you have the opportunity to source the talents in and make them grow, so to speak. And that is it has completely different facets. And that also is very nice, because then the young talents can look into where do they feel belonging? What does what speak to them in terms of the activity that they then also can choose and are maybe also eligible for. And for us, it's very important also to put the role models in place and the role models is not just somebody like me, who's fighting for the ones that are stepping into my footsteps, but it is something about male advocacy. And that is what Jessica Polina yesterday brought up it's not about male allies because male allies is just like, Yeah, I would jump in if need be, and but it's more a passive role that that is behind it. If you're talking about male advocates that are male making an effort in order to help young females rise and thrive, and this is what we also look for, what are the male advocates that make an effort that make room and space and share their knowledge and I happy in order to to make young females thrive in the organization?

14:57

Is there a mentor type of outside Get the mail, I get that, yes, they've got to step up, they've got to not whatever, they've got to be supportive and all of that good stuff and help. Is there a mentor program that lets say, hey, Bettina, mentored her or whatever it might be?

15:14

Yeah, that's, um, we have this. And we have that in literally every business unit because this also designed around what are the needs in that business unit that help female rise to the top now. So you need work skills, you need soft skills and personal skills and that all needs to work together. So I personally am involved in two programs, the one is the sponsor her program, yeah, where you find the senior exec where you find senior leadership people, male and female, and you figure out who chemistry wise and knowledge wise or the best to each other. And then you have the sessions, you have counseling, you have coaching and mentoring sessions with these young talents. And that proves to be super successful because you come from the same area, you know, what's working, what's not working, you can share your knowledge tool, you understand what is the specific situation that person is in, and it's easier. So that's the one thing that's working in a lot of areas and a lot of flags, which I'm heavily involved in, I love this working, because also I get so much back from this young talents, and learn from them the same as they might learn from me.

16:28

I'm a big fan of the youth insight.

16:31

Yeah, and it's not only us, um, sometimes the gap in age, it's not even that big, but it's the gap in the hierarchy. And that comes with totally different shapes and sizes. Yeah. And the second thing that I'm doing, I'm active in our grow to blow network. And that is a women for women, no female for female network, where we find also sponsors and coaches and leaders that help other other people find. And I mean, we look at it and says, yeah, that coaching is a nice thing. But it's really does make a difference to the lives of so many people. And I'm just giving you an example, in one of my sessions that I had speaking in front of a bigger group of these coaches, a young female stepped on set with Tina, I needed advice, do you recommend adapting to more male behavior in order to be more successful in the company? And I was just like, yeah, there was, No, I have to digest it. And I said, Give me a second to think about it. And I in my, in my mind, there was this swirl of what does that mean? Does that mean she needs to speak and low voice? Does that mean that she needs to show up only in decent, black, gray, white dresses that she needs to make? A you know, whatever? cut her hair? I don't know. So there were a lot of things in at the same time in my mind? And the answer was, Don't you dare.

18:00

Beautiful. I was getting ready. I was so I was holding my breath. I was gonna say You better not say yes. Because I was.

18:07

Yes. So for me it was that everybody was looking at me. And I said this is this will be two steps back. Don't do this. Whatever you need in order to thrive and to excel and to feel strong and having somebody your back call me in any way anytime. 24/7 I'm here. But we need more diverse thinking behavior. We know, we know, we know that diversity is success criteria for the future. So what happens if you copy male behavior, this is making it even worse. So this is not what we want. But we are living in this in this friction time. Yeah, we're seeing declining the one leading culture and making room for other cultures that move in and in this X in the middle of this is the friction phase. And this is where everybody has it. And that's why you cannot step back if you need to step up. And my job is to make sure that the young females have a problem solving pool that they can tap into and say if this situation occurs, I'm proud because I have spoken that group with patina and I'm stronger I feel much more practical this one and it can stand the storm if it arises. So this is what we all need to do stepping up and making an effort in order to work against the bias and making these young teammates

19:27

your rockstar. I do I think you're I love that kind of guy. Yeah, you do you're you're pretty spectacular. Because I think you're you're you're hitting on all cylinders on on all of these topics. I was just when you when that young lady walked up to you and said Do I need to be more I would say no, no, no, no, no, no, no, no. I don't want to I don't want that. Never ever. So somebody's out there saying gosh, I want to know more about patina. How do they get a hold here?

19:57

I'm easily to find on LinkedIn. It's a Tina. or testimonials from Siemens Sue.

20:03

And do I have to say it like, because I won't because I can spell it. It's gonna be out on industrial talk. Exactly. See what I tell you listeners. Again, she does not disappoint at all. All right, again. Thank you. Thank you. Excellent. All right listeners we are once again day three IoT solutions World Congress, we are broadcasting live great venue, great people, great professionals like Bettina, all around here. So put that on your bucket list. We are going to wrap it up on the other side. So do not go away. We're going to have all the contact information for patina and then some at industrial talk. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

20:53

Again, thank you very much but Tina for being on industrial talk. You are a rock star at Digital rock star. Thank you very much. Thank you for what you're doing. Thank you for speaking about women in technology, important conversation. Excellent job. Also listeners go out to siemens.com Siemens accelerators out there right on the homepage right there with the Learn More button. This is the to accelerate your digital transformation. Yeah, you need to be in the digital transformation game you do and you need trusted individuals to help you with that journey. That's right patina team Siemens. absolutely a must wonderful industrial talk is creating a platform a platform dedicated to industrial education. Please support us in every way possible. All right. Be bold. Be brave. Yeah. dare greatly you guys are are just absolute incredible individuals you in industry. So hang out with people who are bold, brave and daring greatly in you're gonna change the world. Thank you very much for what you're doing. We're gonna have another great conversation shortly.

The post Bettina Rotermund with Siemens appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Bill Hoffman, Chairman and CEO with OMG.Org about “Collaborating with leaders to solve today's industrial challenges”.  Get the answers to your “Industry Standards” questions along with Bill's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

people, iot, technology, standards, world, consortiums, industrial, talk, consortium, hoffman, problems, industry, digital transformation, augmented reality, companies, congress, conversation, trusted, happen, stop

00:00

Industrial Talk is brought to you by Armis. Yes, you are in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to armis.com find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. Hey there, and welcome to industrial talk. Thank you very much for joining. We were on site at IoT solutions World Congress, Barcelona, Spain, and that is a must attend event for you to put on your calendar, incredible people, incredible companies solving problems and delivering solutions. We also had the opportunity to talk to Bill Hoffman, he is the chairman and CEO of Object Management Group. And we're talking standards. Okay, he's talking standards, but we need to have standards. And I'm telling you right now, this is a paper and pencil conversation with Bill Hoffman, enjoy it.

02:04

Bill Hoffman is in the hot seat on key is the company and he is a part of the industry IoT Consortium. Did I get that? Right? You did, Scott, because you changed it. And I had to sort of like, my brain was wired the other way. And it was, I don't know, my ears started to bleed.

02:21

Well, you know what happened? No, please tell me found out that industrial for some of the markets that are using this technology didn't resonate, particularly with doctors. So industry made more sense.

02:35

So what was funny is that when I saw that, and and different color palette, now it's blue. And then I it was rough. I just want to let you know, I was tossing to turn into No, I was I just wanted to I wanted to bring the drama. So let's, for the listeners out there. Let's let's talk a little bit about just the the Object Management Group structure to consortiums. How that lines up and then let's talk a little bit about what's going on with with these Consortium. A

03:09

sure that's great. Hey, Scott, were 33 years old. I went to work with OMG started 33. I went to work three months after it started. Both Richard soli and myself thought it was a two year gig. We had a lot more hair. Here it is.

03:27

Yeah, it had and, and and the energy is still there. Absolutely. It's absolutely you you wander around and this this, this environment this this conference, chock full of energy, absolutely passion.

03:41

And you know, we're also glad to be back. Oh, my goodness, this is my first event outside the states since COVID. And I am delighted. You know, to see people that I have talked to on Zoom calls now for two years without ever meeting in person. I didn't recognize some of it. We've had employees we've hired I've never been in terms no way really hired him virtually during the middle of COVID during lockdown.

04:05

It was weird because I had I had the same thing i i met so many people that I've met virtually and and you walk in fact, no. One walked up, Scott. Well, hey, how are you? Yeah, it but it's a good thing. And it's good to be back.

04:21

It's good to be back.

04:22

Did you get all sort of stressed out with being tested and getting on the plane and making sure that you're you do everything sort of the way it needed to be done? I was I was a little tweaked on that. Well,

04:33

I gotta go back. So same thing. I gotta have a test tomorrow so I can get back on the plane.

04:38

Again, I'm sorry to deviate here. Are you going to get at the airport? No. So you gotta you gotta please

04:44

here. I have an appointment. Downtown. I just get off stop guide.

04:49

Well, we were instructed to go to the airport and they would take care of it there. So okay, well, we'll talk offline. How's that? All right, so let's go back to the original conversation. You know, I'm GE, the consortiums that hang off a little structure.

05:06

So we started as a standards development organization. And our, our standards are ubiquitous everywhere read everything from every cell phone around the world to the International Space Station to Mayo system, Mayo Clinic, the new plastic destroyers are all running on top of bone G standards. We've done really well with standards. And then along came the industrial Internet. And that's where we started the IIC, which is now the industry IoT consortium. And obviously, that was the genesis of what brought us to this show. We met with the fewer people eight years ago. And we sketched out that, you know, we thought we needed a way to show people not just what the technology was, but how do you use it? How do you measure return on investment? What partners do you use with these things? No one company can do this alone. No one thing about all these technologies, no one company could solve all these problems. It is collaborative,

06:01

it is collaborative, it's human. And it's collaborative. Without a doubt, there's no other way the digital transformation

06:06

journey depends on multiple partners. Trusted, trusted PR, because

06:12

that's another sort of nugget of truth that comes out. It's like, yeah, I understand the need to do this. I'm a company, I understand it. Where do I start? Who do I trust? And are you going to create a lot of problems for me? So those are really this is like, you know, foundational. And that's why this is so, so important. That's

06:33

why the show did so well. You know, I have to tell you coming into this this year's event, we didn't know what to expect. Because, you know, two months ago, we weren't sure what was happening a month ago, we weren't sure what, two weeks ago, we weren't sure what was going to happen. We know that for a lot of our friends in the Asian Pacific they weren't unable to attend. We also know that a lot of our friends in the States, they can't wait to the last minute to make a trip like this. And a lot of people you know, need two months in advance notice, and they didn't have that based on the variants that were going around. So we're tickled the amount of people that have made it to this event.

07:07

It is great. And validation is there 1000s 1000s

07:12

of people here 1000s of people, but as I walk around the exhibitors will seem to be happy, the quality of the of the attendees are the right kind of people were really cool about a lot of the stuff. But what we're really hot on is that beyond IoT, and IoT, now, if you look around the show for it, you see digital twin stuff, you see artificial intelligence, you see augmented reality, you these are the areas that are emerging technologies that are going to make a big difference in these companies digital transformation journey. And we'll continue to evolve the show to reflect these technologies as they are. So

07:46

this is what I was interested in I it was an epiphany that took place and I said, You know what? IoT is just all of a sudden become this miscellaneous file, because you got digital twin, you got AI, you got cloud, you've got edge, you've gotten thinner, and you've got, you know, just as whatever it is, it's just goes on and on and on. And so IoT almost has to be redefined to a certain extent. I don't know, I'm just sort of

08:14

all these tangentially overlap. They do. They do they,

08:18

again, back back to the collaboration. You can't just you can't just be in a silo and say, Hi, I have a device and they've collapsed. And that's it. And that, you know, you find out the connectivity of it. Right. That's right. That's good. So So these, these consortiums, what, what's the thinking behind it? Well, you

08:35

have communities of people who have a vested interest in a certain technology and how to apply it to their business or their organization, in the hopes of either gaining efficiency, profitability, making it a better world. There's a variety of reasons why people are embracing these things. But the other thing is, is that you can't be left behind. You can't be the last guy to get on the bus.

09:00

That is the biggest concern no matter how, you know, there's gonna be pain. It's, it is what it is, but I'd rather deal with the pain. And then or Wait, you can't do that. You gotta wait, gotta participate.

09:12

You have to remain competitive. And you'd have to remain looking at advanced technologies, because that's where the competitive fronts battles.

09:21

to sort of make that a concrete statement. We were here, what, three years ago, I think it is give or take a few whatever. We were here, and the conversations have changed dramatically, from what it was just just three years ago, to what it is today, where it is real. And then people are just like, yep, digital twin. Yep. All right there, man. We're hopping on this, that and we're doing things that didn't happen. COVID But I think no, see, I think my belief is that COVID helped facilitate it a speed

09:56

of this did in some degree. Yeah, directions. Absolutely. Absolutely. Because

10:02

if I'm a business, I all of a sudden realized how maybe vulnerable I am. Oh, I was, I was thinking about this neat little thing called digital transformation. And I might have been doing it. Now all of a sudden, it became real. It became a thing that it's like, oh, this is I need to survive. I need. This is my problem. I need visibility. Let's make it happen. And I think that

10:22

that's good. Yep. Yep. Yep. And it's been an interesting mix of of exhibitors on this for this year. There are a lot of companies that I wouldn't traditionally see at this show. But I think it's part of the evolution as we evolve beyond IoT. So you're seeing companies with different technologies and different takes and different pieces of the ecosystem? And that's really cool.

10:45

You're absolutely right, because I had been walking the floor, and I've gone, why are you? Why are you here? But back to that collaborative. There is this compounding that takes place and saying, Hi, I'm a technology and I, I do this, and then somebody comes in and says, you know, I'm a technology, I've got this innovation, and then all of a sudden those two people talk and say, what if we did this, creating a new use case? Say it'll do this? And then that's just the beginning of it. Right? And he's just got to keep on feeding it. Just keep on going.

11:15

But it's all about the solutions, right? So it's not about the technology, per se, it's it's about applying it as solutions. And it is solving problem solving problems. Yeah, it's it's a beautiful thing. And I just think that's how much fun can we have? Yeah,

11:32

we were chirping last night. And you were saying, Hey, how about this? How about that? It doesn't stop? No. Now, which, which is a good question to ask. Because there's a velocity because there's this buzz. The masses don't see this. This is this is happening here. And it's great. And it's wonderful. But a lot of people don't know, though, but it will affect them, it will affect them. How do we increase that visibility? Because it's just it's, it's so what

12:02

you have to Scott, I mean, you know, people don't ask how gasoline is required. They just want to go into their classroom, right. And people don't necessarily want to know how technology came about. They just want to know they can use it, use it and make it simple for me. We were the standards business alone, we used to say nobody wants to see sauce standards being made just like sausage. In the end user just wants to standard. They don't want to know. So I think there's a special market for people like us. Oh, yeah. Alright. Yes, technologists who understand where we're where we have to go to apply these technologies. And we're learning now how to do it. And the whole idea of the Congress is to bring in people that have already done it to some degree so that we can learn from them. So rather than to have a bunch of vendors stand up and tell us we want to have their customers stand up and say, This is what worked this is what didn't work. This is the ROI on getting this, these were the problems I had, yeah, these are the problems I was able to solve. These are the problems that are still out there. Out of insecurity, right? Interoperability always gonna be it's just all well, it doesn't matter what technology to always have in the cyber security people here. Awesome. That's part of the ecosystem. Yeah.

13:09

See, what is also interesting as, and I think that what you provide team OMG team, Congress, Team consortium provide is a a trusted ecosystem of people who are trying to solve the problems, and then be able to have a way of sharing to say, hey, this worked. This was I did this and but that conversation has to happen, or, or it will, it won't progress. Right. Right. Because, again, there's a velocity out there that that is just blistering.

13:48

Yep. And the thing that comes shining through face to face matters. Tell people I have literally zoomed out.

13:58

Yeah. I didn't realize how many cues I take from face. Right, right. Like, Oh, I must have said something wrong. Maybe they didn't understand that maybe I need to clarify things just sort of in the head. Just start, you know, rattling

14:13

I just had three people bumped me on the way over here that wanted to talk to me

14:16

now. Phil Hoffman, just your bill was virtual,

14:22

you know, they'd have to you'd have to send me an email.

14:26

Or you could do what I do. And I just have a Calendly link and everybody just jumps on in any way and I'm just sort of sit at my high and you are great. Let's talk.

14:36

I actually tried that didn't work. For me. It's like everybody everybody glommed on, like I was

14:41

just gonna say, How come I didn't get a link? Because it's true.

14:46

Unfortunate where people want to sell to me that we wanted to sell to

14:50

true Gosh, but everybody in that COVID world that we're trying to survive, so are trying to figure out what what we're selected Uh, and and for me, it's a good feeling to just see people back to semi normal next year is going to be even better next year is gonna, you know, we're just gonna have to be optimistic about it. What what dazzles me is what kind of conversation is going to happen next year after something like this where people all of a sudden say, oh my gosh, I've met you at IoT solutions World Congress, and we were talking, and then they build that relationship, and they'll come back here, presented whatever. Yep,

15:32

yep, we're onto something big. You

15:34

guys are our fan. And I started getting the picture. And you know, I just, I sit in, I'll buzz around. And that's great. But But now I understand.

15:43

Not only that, it's fun. It is. It's fun.

15:48

So, so throw some future stuff at us. Right? Give me some sort of thing that should blow my mind's. Yeah, I'm calling you on the carpet there? Because I'm always Because? Because I just have those the team over there that was dealing with the the augmented reality charm and all that stuff? Oh,

16:07

sure. Well, you know, there's an old joke about the factory of the future. And that is it has a one employee and a dog, dog. And the dog is here. So the employee doesn't touch anything. But that's where we're at. I know, right? I mean, because you got computer vision, you have reality, you have augmented reality, artificial intelligence, you have all these technologies that we can bring to bear. And will will create a better world, a more efficient world. It's going to be a great run.

16:43

And maybe it's just me, every time I come here, my wife gets sick and tired of talking to me, because I'll just sit there. Did you see this? Did you? Oh, my gosh, how about that? I can't believe it. I'm having a hard time putting my mind around now. Like, I just I sound like an old Briggs and Stratton engine. I can't stop talking about it. Because Because there's smart people out there. And I just went when somebody says, Hey, how about this guy? I didn't even think about that. Or I didn't think big enough. Or I just said really? It's exciting. So how does somebody get to be a part of the Congress, the consortium? Get a hold of you? What's the best way to say hey, I want to get a gauge to

17:26

or www dot O M G dot o RG?

17:31

That's us. Yeah. There you go.

17:33

By the way, we were just talking earlier, somebody asked me about presenting oh my god, the first guy ever heard say That was Bob Metcalf VentureBeat.

17:45

All I can remember is object oriented identity is not Object Management, object oriented, totally. Cobalts in there. Again, Rockstar, thank you very much. And once again, we're broadcasting from the IoT solutions World Congress put that on your bucket list is going to be bigger, better and in just next year is going to be incredible. Because Where where are these guys going to take? Kids never stops? Standards? Just absolutely. All right. You're gonna get all Phil's contact information out on industrial talk and all the links to IoT and in the consortiums. See how it did ask because you don't just have one? No majority consort, the

18:28

digital twin console. Industry is solely responsible for new augmented reality new dad, plus the standards development. So yeah, we're busy guys.

18:40

Yeah. Awesome. All right, we will be right back. So stay tuned, do not go away. You're listening to the industrial talk Podcast Network.

18:56

Right, once again, thank you very much for joining and supporting industrial talk and learning with me, because I'm telling you right now, the learning never stops. You have to be about educating, collaborating and innovating. It's it's happening and it's happening fast. Thank you to build up. Did I tell you did I tell you paper and pencil? And there's a lot more get engaged? Well, I'm G getting engaged with IIC. And definitely, definitely. But the IoT solutions World Congress on your calendar, you will not be disappointed, great leaders, great solutions, solving problems and making our lives better. How can you argue with that? All right, again, industrial talk is where you can connect with Bill hoppin, do it, make that a priority? And then hang out with those folks at OMG? Because you will not. I mean, it's it's an important time. Thank you once again for joining and hanging out with people like Bill Hoffman and you're gonna change the world. We're gonna have another great conversation from IoT solutions world coalition

The post Bill Hoffman, Chairman and CEO of OMG appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at Distributech 22 and talking to Team Armis and Team Kroll about “Cyber Security, Digital Transformation and the Critical Infrastructure Protection Program”.  Get the answers to your “Cyber Security” questions along with the teams unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

NADIR IZRAEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/nadiriz/

Company LinkedIn: https://www.linkedin.com/company/armis-security/

Company Website: https://www.armis.com/

VITO RALLO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/vitorallo/

Company LinkedIn: https://www.linkedin.com/company/kroll/

Company Website: https://www.kroll.com/en

PETER DOGGART'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/doggart/

KEITH WALSH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/keith-walsh-ba13152/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

Armis, devices, critical infrastructure, industrial, incident response, conversation, digital transformation, vito, peter, solution, floor, utilities, problems, listeners, kroll, threat, cloud based infrastructure, cip, companies, protect

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots,

00:21

and let's go. Alright, once again, thank you very much for joining Industrial Tech. I've got my coffee in hand and I'm ready to celebrate you industrial professionals all around the world. You are bold, you're brave, you're daring greatly you innovate, you solve problems. You're making the world a better place. That's why we celebrate you on industrial talk. Now we were broadcasting from distributed tech in Dallas. We had a great panel discussion with Tim Armis, and Tim Crowell about cybersecurity, and digital transformation, let's get a correction. Okay, so you're in the digital transformation game, or you should be because your competition is in the digital transformation game. And you need to secure that network to be able to reap the benefits of being able to pull that information that data to be able to make those decisions, those tactical decisions into your operation to create that business that is resilient, you need to secure it. And Team Armis, Team crawl come together and provide a pack of solution that helps you identify those devices, secure those devices, and be able to reap the benefits of a digital transformation. But before we get into that conversation at distributech, I want you to sort of put this on your calendar. I haven't got the dates down yet. But we are creating a series a series of webinars. I call them live podcasts because they are live podcasts of live podcast dedicated to the state of utilities, state of oil and gas, state of manufacturing. And where do we stand? There's a lot of buzz. There's a lot of information, a lot of things happening out there. That I know for me, I get confused. And I'm just saying I need to know a little bit about where we're at where we're going and make that cogent. That cogent or paint that cogent picture of what what where we're at. So that's really important. And so, be on the lookout go out to industrial talk.com and find out more and if you want to get engaged with this ever expanding ecosystem of incredible professionals, please do so. Industrial talk.com Alright, let's get cracking with the conversation. Incredible professionals, great conversation. And again, I can't stress this enough. You need trusted people. You need trusted companies to be able to help you through this digital transformation journey. Team Armis, crawl, boom, they deliver they've got a great solution. So you might hear some buzz in the background just because we were on site. But this is a good conversation. It's one that you need to take notes. So enjoy. All right, Jess, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk about something that I believe is pretty doggone exciting. But before we get into that conversation, let's just go around the table. Let's make a quick introduction to so the listeners know exactly who you guys are why you have great and major street cred. So starting with you, Peter, give the listeners a little background on who you are.

03:31

A morning Scott P. Dougherty. I'm the Chief Strategy Officer here at Ole Miss about 25 years in cybersecurity.

03:39

Well, that's good Vito. Hi. Give us a little background, Peter.

03:46

Yes, yes. My name is V. Two I work from Europe from the other side of the world. I'm sitting in Europe and I work for Kroll as a managing director. I take care of all cybersecurity problems around Industrial Security, Internet of Things and offensive security for the productivity mini Mia,

04:08

who's got a mad set up right over there. If you're looking out on video, he's got mad set up. I like it a lot. All right, and a dear little background on who you are.

04:19

Hey, guys, I'm a director on the CTO and co founder at Armis. So I've been at the company since the start these days, mostly kind of guiding the general vision and product outline of what we're doing and supporting the people who actually do the work like Peter and Vito here.

04:37

Look at that. He's supportive, be supportive of us. And last but not least, Keith give us a little background on who you are.

04:43

Yeah. Hey, good morning. So my name is Keith Walsh. I'm the director at strategy and Armis glad to be here on the show floor with this guy.

04:53

Yeah, and listeners if you see some little delays within the conversation, we are broadcasting from a distributor tech 22 here in Dallas and we, we were scrambling for, well bandwidth to be able to do this live but we we, because of Keith, we prevailed. So it's all good and wonderful. All right, Keith, let's start with you. Talk to us about what is just on the back on well, not the back burner, but on the burner for arm is talk to us about that.

05:21

Yeah, you know, so as we move through 2020 T two, it seems like critical infrastructure and, and protecting our way of life really seems to be on the front burner, not only for, obviously those of us that sit here in the States, but you know, across the world, the NATO nations looking to preserve, you know, their critical infrastructure, the gas, the water, their electric delivery. And as we sit here on the show floor of distribute tech is very topical, because we are surrounded by some of the largest OEM vendors in the world. The service providers and the show floor is being walked by some of the largest utilities in the world, all of which are having to deal with the same question and concern which seemingly they've dealt with for the past 1520 years, which is, you know, how do I keep the bad guys out of my grid?

06:08

Yeah, that's an that's an interesting challenge. And I think if any company is interested in this digital transformation, especially here, they're going to have to protect it, or their digital transformation journey will be somewhat short. Do you agree with that? Peter?

06:23

100% Scott, you know, as we move through this industry 4.0 shift as we digitize ourselves, we've got to also think about the risks involved with adding more and more digitalization sensors, hardware and software cloud to our environment. So we got to, we got to think very carefully as we as we go through that, and put in place countermeasures.

06:48

Yeah, and Vito, what, what is your relationship with Armis, in this particular focus this this noble, you know, push?

06:57

Well, Artemis and crawl recently joined forces to gather to be more valuable in the cybersecurity market. And I'm very excited, we are all very excited at Kroll about this partnership, because it allows us to bring more value to our customers, we are still dealing with the same problems since years. But with armies on a side we can have better offering we can improve the way we deal with problems and make our customers more happy and try to help them you know, be the people on the floor, face to face to help them establish this trust relationship. We

07:37

are on the exhibit floor. And he's got a heck of a voice. I really enjoy that voice. But so maybe give us the thinking behind what what's the program called

07:47

the CIP and critical infrastructure protection

07:49

program give us a little sort of overview of what that is they're no they're,

07:55

well, it's, it's our desire to help the critical infrastructure companies in the US in general, to be able to withstand what we believe is going to be a pretty significant cyber threats are emerging from really all the usual suspects and players, I think that we've seen from both our clients, as well as our partnership with Kohler with everyone else is that there are a lot of vulnerable infrastructure elements and a lot of places where there are security gaps. And our desire is to come in and help these companies get up to shape, help them prevent, ahead of time, different threats manifesting in their environment that makes sure that they're

08:45

good deal. Keys, can you how does? How does one get involved? What what's the process? If I want to be if I'm a critical infrastructure provider? How do I get involved?

08:57

Yes, so we launched this program on the 17th of the month. And this program, CIP, critical infrastructure protection program, is really meant to as as mentioned, to address the security threats into our critical infrastructure, specifically around a gas, water, electric utilities or marine forts are pipelines. And it's a program that we launched in conjunction with Kroll. And when you look at NIST, and you look at what NIST strives to do with identifying and then detect, protect, you know, and then obviously, inevitably respond and recover. You know, we're we've partnered with Raul and obviously Armis, and our strengths are the front end of that NIST framework, which is the identify, detect, and protect and then curl comes in on the back end. And what curl does is some extremely high valuable, you know, forensics, and things of that nature with for regards to if there are threats crossing the network. So if if our utilities gas water electric reports, pipeline, if, you know if they see, if they see that they've got gaps in they don't understand their devices, if they've got gaps in their security posture of those devices, they can easily just hit our miss up at our OT solutions page@Armis.com. There is a sign up link. It's just a simple reg page. And they will be contacted by their local RMS team to start a complimentary program, which is a 90 days in length. And what that does is it basically offers up a full assessment of every wired every wireless device that communicates across their infrastructure it or OT, right, we understand that most of the threats into ot do in fact come from it. So there's a simple registration page, there's also CIP cip@Armis.com. Either one of those two links will bring them into our bullpen at arm is where we will immediately reach out and get an understanding for the use cases that those those those utilities are looking to solve for.

11:07

But Peter, here's a deal. That's sort of a snapshot in time, right? You offer this program, it is great. It provides the insights into what needs to be identified, but it's truly just a snapshot because if I'm a company, and I'm, I'm on this journey, baby, and I want to be able to do this, there's going to be new devices, there's going to constantly be this necessity to constantly update to protect our you know, the critical infrastructure, is that all a part of Armis, and the solution and the CIP program

11:41

exactly right, you know, what one thing always does very, very well is it is a real time system. So we're continually looking at what new assets are coming onto the network, what's moving around? How are things being utilized? And over time, of course, you're gonna have to understand those trends and analyze those for incident response for risks and all that good stuff. So yes, you know, we envisage, sip helping our clients helping utilities helping oil and gas, understand very, very, very quickly, what's my current state? Where am I? And then over time,

12:21

that to me is good, because I'm, let's just let's just put it out there on the table. I'm lazy. And I want to be able to be told that I have challenges. But I don't want to do any more. I think that that's, that's a critical component to what you guys are offering. It's once that system is in place. It monitors and then crow does what crawled does, is that the way we roll their veto,

12:47

yes. And one of the important aspects that has been discovered is this incident response on Crawl has been mentioned multiple times, we do have this lino, we're very established Incident Response practice, we are very good there. But not a lot of companies out there that are doing Incident Response understands the peculiarities and the difference between incident response in it, and incident response in OT, where priorities are completely different. And what you need to do to make sure that you're staying on production, what you need to do is different than just installing, you know, agents and doing just forensic and doing the, the analysis to look for the patient zero, the usual way you do incident response. So we understand all these differences. And we try to use and leverage the capabilities that are bringing out of the technology that admins provides, to offer better incident response to be capable with customers to isolate that problem and to go back in production in a shorter time, which is one of the highest priority when an incident response heats already on top of the ID or only OD. So this is really really crucial to understand this peculiarities and is different this is where we add value, we use the technology to reach better incident response, you know,

14:01

you know, Vito brings up a point GoldenEyes We're surrounded here on the show floor with all sorts of OEM vendors, kept bank controller vendors, yeah, those are vendors, smart meter vendors, as these devices are being placed within are created on our feeders, you know, these devices 20 years ago, never communicated. And typically how they come to market is they've slapped comps onto these devices, whether it be cellular, whether it be 900 megahertz, tower centric solutions, but these devices typically have never communicated in the past. And now, there's, there's hundreds of vendors on this floor with all these devices that we now have to address into vetoes point. These these devices need to be, you know, the, the risk of these devices and the potential threats. It needs to be solved for in a different way because we can't necessarily just cut communications to a campaign controller or recloser, you know, these devices that that manage the delivery of energy down our grid, you know, so it's our or Mrs. It's armistice take that, you know, when when we're deployed, we're deployed on an OT side within the confines of critical infrastructure, but also on the IT side, because wouldn't it be novel? To stop that threat threat from ever even entering ot we don't have to necessarily address you know, an existing exploit or threat within your ot network because you caught it in it.

15:25

So Madera. It's great to identify, it's great that this platform exists. It's great that it's, it appears to be simple. On you know, real time all good. It's, it seems great. But there has to be action is is arm as a part of that saying, Hey, we found something, boom, do we do something? There's action associated way to mitigate it, change? Take care of it?

15:53

Yeah, I think that's a terrific question. Visibility is one thing, but the actual security part is important. So the answer is yes. In two ways, I think, from an army standpoint, there are things that Armis can take directly as actions within the environment, lock out different devices and assets, limit their capabilities of communication, doing things like that. But also, Armis lives as part of an ecosystem of different tools used by both different clients as well as the partners and service providers that they use. And Armis is able to seamlessly integrate with these different tools as well. So use the right tool for the right action, use the existing enforcement platforms and investments that organizations have already made. And make sure to streamline everything so that they can monitor and audit these changes later on. But the the result of all of this is that if something bad happens, or miss can actually take immediate action to resolve that, using any and all methods.

16:50

So I'm gonna, I can't say digress. But this is an interesting thought that came to mind this do you keep? So we've identified, we have mitigating solutions, is there another step of saying, hey, whatever the body is, we're coming across this particular thread within our critical infrastructure, I want to be able to sort of let everybody know about that. Because that's really important, because you don't want to just hold it close to your vest, you want to be able to say, Hey, this is a bad, you know, issue you wouldn't need to be aware of.

17:25

Yeah, no, that's an interesting question. So what drives our myths at the heart of what we do is our collective intelligence based upon our, our device knowledge base, which currently actively manages and monitors over 2 billion devices in real time. So when, you know, when, when, as an example, utility customer, there's a vulnerability and an exploit, right, there's a threat that's running across, you know, a municipality, a co op, an IOU in, in the central United States, right? The Knowledge Base ingests that information, and we see that there's an anomaly that's occurring within that device. So when we talk about collective intelligence, we're talking about being able to take that information of what occurred maybe at a smart meter, maybe at a load control switch that sits on the side of your house. susiana. Yep, right. And that device, you know, there's an exploit maybe there's a, you know, a TLS exploit or an authentication exploit in that you can switch that sits on the side of your house, it's clicking on and off your, your, your, your air conditioners, and on and off your, you know, your, your, your electric, your water heater, right, so we can ingest that information and extrapolate the knowledge of what happened within that device and intelligently share that information with all other verticals, all of their owners of that eaten switch, so that it's really sort of a communal effort to attack the problem. And we can do this because we are a, you know, a knowledge base, a cloud centric solution that ingest this information from one device, but yet, can share that information across the entire ecosystem

19:07

gets me getting, okay, we're gonna have to wrap it up. Because there's something that we did not cover that we should have covered in this conversation about sip. What Armis is providing, and the necessity to be able to have that clarity within these connected devices. Peter, is there anything that we needed to sort of quickly touch on that we didn't

19:29

cover that? You know, just, I'd rather recommend anyone go to amazon.com? or look us up? You know, we're passionate about the space we want to go and how

19:40

it is you can tell Vito, same question to you. Is there anything that we sort of left out that we should have included in this important conversation?

19:49

Well, I will just close with reminding everybody that the approach that RMS is using but in general, the network basic the detection and response approach we're trying to achieve nice the Now with this visibility improvement and all this stuff that we all know very well. But when it comes to critical infrastructure when it comes to IoT environments where you have this ingenious mix of different devices, and now with industry for that, oh, they are getting connected, when it comes to this point that the only solution we have to achieve that is the passive approach is what we are trying to do. And on top of that, with platforms like armies, you can you can also react on events. And you can move to from passive monitoring, which is the only thing you can do to just active response. And and this is, I just want to emphasize the fact that this is the only reasonable, really valuable approach.

20:42

Oh, there you go. All right. Back to you. Is there anything that we need to sort of chip on before we depart this incredible conversation?

20:51

Nothing to add, on top of what my esteemed colleagues here said, great discussion. And thank you so much for the opportunity.

20:58

Oh, definitely. The pleasure is mine. I'm, I'm a big fan of digital transformation, right. And if we want to really go down that road, we have to protect those assets. If we don't protect those assets, this whole dream of digital transformation becomes just well, that dream key final thought, close us out. Yeah.

21:15

So final thoughts. Were at booth 357. Here in the distributed Hall. So certainly come by this, the CIP program. You know, we're we're, as Peter mentioned, we're serious as a heart attack about this, you know, trying to refer back to the community that critical infrastructure operators, the the, you know, the asset operators here at distributech. If there's concerned about the security Enos of those devices, absolutely combined. Talk to us at that three to seven. We also have a conversation on Wednesday at 930 on the exhibit floor with IBM and with every the energy research, oh, how are folks energy power research into the future? So yeah, so we've got a a panel 930, Wednesday morning, where we are going to be discussing NERC CIP, we're going to be discussing the merits of what what maybe a cloud based infrastructure that mirrors FedRAMP looks like, such that the utilities can now you know, can now leverage the values of a cloud based infrastructure that's been that's been audited and complies with FedRAMP. So a very interesting conversation. We're about to have this Wednesday morning. It's correct.

22:31

That yeah, see, listeners, you can tell that they're quite passionate, definitely leaving it out on the old field, or shall we say, and Peter's will the pitch. Has that? Nailed it on the pitch? All right, listeners. Hey, thank you guys for joining industrial talk. Thank you for sharing this wonderful program. listeners. If you will have any questions, comments or concerns, go out to industrial talk.com That's where all the contact information will be located. If you say Hey, Scott, I want to be able to contact them. So you're not just go out there, you will have no problem finding them. All right, and a dear Vito, Peter, G. Thank you very much. And thank you, we're gonna wrap it up on the other side. So stay tuned, do not go away.

23:14

You're listening to the industrial talk, Podcast Network.

23:24

All right. Once again, thank you very much for joining industrial talk. And we want to just give a hearty thank you to Team Armis, as well as deep roll for delivering and being a part of the solution to educate, to collaborate, and to definitely innovate, so that we can enjoy the benefits of digital transformation and create that business of resilience, reach out to them go out to Armis.com Definitely find out more, and you will not be disappointed. All right. reiterate, we are starting a series called the status of utility, the state of manufacturing the state of oil and gas, and be able to paint that picture of where we stand today with all of the incredible innovations go. So go out to industrial talk.com get engaged, be a part of this ever expanding ecosystem. Thank you again for joining. Remember to be bold, brave and daring greatly, and hanging out with people who are bold, brave and daring greatly. You're going to change the world. We're going to have another great conversation shortly. So stay tuned.

The post Cyber Security Panel with Armis and Kroll appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Ann Dunkin, CTO of US Department of Energy about “How the DOE is assisting in the digital transformation of the Energy and Utility markets”.  Get the answers to your “Energy Transition” questions along with Ann's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ANN DUNKIN'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/anndunkin/

Company LinkedIn: https://www.linkedin.com/company/u-s–department-of-energy/

Company Website: https://www.energy.gov/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

grid, power, DOE, industrial, doe, conversation, charging, digital transformation, manage, latency, assets, security, energy, people, tx, utility, iot, part, complexity, chief information officer

00:00

Industrial Talk is brought to you by TXOne now you know cybersecurity is important if you're on this digital transformation journey, TX One networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TXOne's taken that into consideration. And they provide a suite of solutions that truly meet your cybersecurity needs go out to TX, one dash networks.com and find out more, you're not going to be disappointed. Also industry IoT Consortium. At Industrial Talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more, again, you will not be disappointed, you're just going to be happy on this episode of Industrial Talk live. Ann Duncan is in the hot seat. She is the Chief Information Officer at the US Department of Energy, and also the Digital Transformation Lead. And we're going to be talking about utility, digital transformation that market, it's an incredible conversation that you need to be aware of also events that I will be broadcasting on site. So put those on your calendars, we're going to be talking about those, and how to get involved with this ever expanding ecosystem called Industrial Talk. Let's get cracking.

01:56

Hey there and thank you very much for joining Industrial Talk the ever-expanding industrial ecosystem of leaders and problem solvers, making our lives better, you need to be a part of the Industrial Talk ecosystem. It's fun because you know why we are dedicated to education? Yes, check. We are also dedicated to collaborating because we don't have all the answers, you don't have all the answers, but you need to collaborate with trusted professionals. And finally, innovate, we also have to innovate, we also have to continue to push that envelope and digital transformation is definitely a conversation that is always being discussed on Industrial Talk. So get involved. All right, we've got a couple of things that I want to make sure that we get out. First one, I talked about some events that if you want to be if you have a desire to be interviewed on Industrial Talk, we have a great time, we're going to be at a couple of events. And if they're on your calendar, that's great. If they're not put them on your calendar, the first one that I want to be able to put on your calendar that we're going to be at is at MWC. That's M WC. And it is September 28, through the 30th. And if you have any, if you're gonna go there, and you're gonna see me, let's coordinate and let's schedule a time for us to have a conversation on site. It's a lot of fun. The other one that we're going to be at is IMTS at a September 12, through the 17th. Again, if you're going to be there, look up Industrial Talk, let's get you on the calendar, and let's get a conversation rolling. The next one that I want to make sure that you have out there, this is pretty cool. This one is the 13th American manufacturing strategy Summit. It is also October 11 through the 12th. And it is in Houston, Texas. Look at it go out to it, and you're gonna have all the information out on Industrial Talks, all the links are out there. But consider because we got to be about the collaboration, we've got to be about that education, bringing it all together. These are great venues to be able to do it. And finally, we're gonna do it again. We're going to be at IoT solutions World Congress, Barcelona is the town it is I'm telling you had a great time this last go around. And in fact, I was going to have a conversation with and Duncan who is going to be on this particular interview. And I had some technical issues but the IoT solutions World Congress, Barcelona January 31 through February 2. If you find yourself there, you got to look me up because we have such a fabulous time. And uh, speaking of that, if you have a desire to be on the podcast, or be a part of this ecosystem, just go out to Industrial Talk.com Find out more easy peasy. You'll talk to me and Industrial Talk is a platform that is truly dedicated to the education within the industrial area. The collaboration bringing professionals together who have answers and who are looking for answers. And of course innovation because that's what we're all talking about. All right on to the conversation. And Duncan, once again, I was going to speak with her at the IoT solutions World Congress this past year. And unfortunately, I had technical question, but our difficulties, but she's been very good. And one of the things that I find so amazing, so interesting, is digital transformation within the utility, market space, the energy and how that has happened distributive energy, what are we doing, being an old utility guy, I sort of look at it a certain way, these companies, and Duncan and team at the Department of Energy, they look at it, and they're working with other companies that are trying to help transition into this, whatever this future looks like. It's bright, but it's got a lot of unique challenges that smart people are really focused in on. So this is a great conversation. So this is a note and, and paper note up. Conversation. Alright, let's get cracking. And welcome to Industrial Talk. Thank you very much for finding time in your busy schedule. Because listeners, I had a technical issues when we were at IoT solutions World Congress, it was embarrassing. But Anne was so gracious and made me feel okay about it. And thank you, man.

06:26

Thanks, Scott, it's great to finally get a chance to talk.

06:29

Yeah, I'm pretty. I'm pretty geeked out about this whole conversation around industrial IoT, and then some and digitization and digital transformation and everything in between. It's an exciting time, specifically within industry. It's exciting, and a little nerve wracking, because I don't know, I need people to help me understand the journey. But that's where you come in, and all that good stuff. Before we get into the conversation, I think we need to level set a little bit about who and is for the listeners. So give us a little background. And

07:02

so Scott, thanks for having me again. So I am the Chief Information Officer, that part of energy, previously was the Chief Information Officer for EPA, during the Obama administration, left with Santa Clara County was CIO there, and went to Dell, and then was invited to by the transition team to work really hard for free for a while. And after that, I went back to administration, because I was actually having a lot of fun, working really hard for free. So I decided to come back and get paid a little bit to do the work. Well, I

07:39

liked that. And I guarantee that she's got her fingers on the pulse of technology and innovation that has taken place, specifically around energy, which is really important. And I don't think and this is my point of view, I think me as a consumer of power energy. I take it for granted that I flip on my light switch. And there it is, man. And I'm pretty. I'm pretty binary. It doesn't work. It works. And and that's sort of it, but we're venturing into an interesting world, I still think we're at the tip of the iceberg. You are speaking at the industrial Internet, no IoT solutions. To many of those buzzwords rolling around IoT solutions, World Congress, Barcelona, that's where we met. And you were a keynote speaker. What was that topic?

08:29

So Scott, I'm gonna read the topic because it's a little because it's lengthy. So the topic was leveraging innovative technologies that doe to drive energy transition, security, and research goals.

08:42

So why what? What were the salient points of that conversation? Because you pop up I, I know that when I have conversations, it's all great digital transformation is great. from an energy perspective, it's completely different than manufacturing. And, and one of the points of course, she brought up security, cyber, all of that stuff. Why was that topic important for DOD?

09:08

Yeah, so So let me give you a little background, do we I told you who I am, we say DoD is because a lot of people don't realize it. So DOE has a bunch of missions, but I'm going to sort of tell you the three major areas I would describe them up number one is nuclear Non Proliferation and security. So we do everything in the nuclear space from you know, the all the the international work to the cleanup of the Manhattan Project to making the actual propulsion for nuclear submarines and managing our weapons stockpile. So we do all that. Secondly,

09:51

that's number one. My ears bleeding and my nose is bleeding to Holy cow. Okay, go to number two better not just pointless.

10:01

Number two is I hope this doesn't disappoint. This is the one that you think of probably a lot is the grid and power. So we we sell bulk power that is generated by other parts of the government to take the companies that then sell you power. So we, you know, we manage a lot of the hydroelectric dams on the west coast, but also power over most of the country, a lot of that power actually goes through and is sold by DOD into the bulk power market. And we also manage the grid, we ensure that most of the grid in the country, the part that's interconnected, most of that is under our authority to make sure it's actually up and running. So that's number two, kind of an important thing.

10:45

Holy moly.

10:47

And then number three is that DOD is basically the engine for innovation in this country. From a technology standpoint, we run 70 national labs that do everything from classified research, supporting our nuclear energy program, to open science working with scientists around the world. So we work on big problems, you know, like a Stanford Linear Accelerator is part of DOD, the NIF, which if you heard about the project at Lawrence Livermore, that just managed to create a small fusion reaction, right? That was a DOD lab. So we do all that stuff. We do work in 5g, we do work in, in cyber defense, pretty much if there's an area of technology that people are working on, it's probably happening at DOD, and a lot of the research that's done for other parts of the government, like you hear DoD doing research, a lot of times they're doing the DoD labs. So we run the vast majority of the science research, basic science and engineering research that happens in this country.

11:49

Quite speechless, which is really unusual for me, because that is an absolutely spectacular summary of DOE that I did not know. And I guarantee, you know, clearly, all I was listening, number two, great and power, both power and all that stuff. So do we, outside of hydro owns other assets, generation assets that they will and or how does that work?

12:20

So most of this generation, generation assets are run by somebody else in the in the, in the government, and then we sell the power. So, but there are some of them, where we actually own the assets, but but it's primarily hydroelectric. But there's also other types of energy being generated, you know, throughout the network that we then turn around and sell for, for the government.

12:42

I'm not going to venture into number one, because I'd be woefully woefully inadequate. And I would be asking stupid questions, I will venture into number two and number three, when we start talking about innovation, when we start talking about digital transformation, and of course, many of the conferences that we go to, that's really it, how do we leverage innovation, technology, this digital world that we're venturing into to optimize our manufacturing process, our grid, which, quite frankly, and I don't know, I'm sort of old school when it comes to grid, where we got power transmission substations, and it's pretty linear. And here we are talking about, you know, distributed energy distributed side of the meter. And for me, it's like, okay, well, that's a, it's gonna happen, but I don't know, how do you work in concert with a private industry to say, okay, hey, we need, it's got to be collaborative, you can't just be doing this in a vacuum.

13:51

Right? So one of these jobs is private sector energy security. So I actually, and it's a broken up role. So my role I'm responsible for energy sector security, for the stuff that doe owns, that the government owns. There's my avid counterpart, who's responsible for security for private sector power. So they work with the private sector to ensure that they have secured their, their their assets and that they are able to securely generate power as well. So, you know, in terms of, but But certainly, we all work together in terms of trying to find the best technologies and solutions and ensure data and make the grid more effective and more secure. But it's still we together works with our stuff, and the private sector to ensure that we have a seamless power grid and its power. So we measure electricity, we also are the sector, sector, specific agency for gas as well. So we run Another thing we do is we run the Strategic Petroleum Reserve, as well responsible for, you know, oil and gas, from a security standpoint and from supporting the sector. And then you know, there are other sectors, EPA is, for example, is responsible for water. But obviously, you know, being responsible for electricity, oil and gas is a pretty substantial amount of responsibility for doe.

15:23

See, I don't know how Yeah, this is like grabbing a tiger by the tail, because there's so much change that's taking place, I would imagine. I would even say just, let's say 10 years ago, completely different than it is today. And the way you approach that sort of that network has changed dramatically. And how does how does the deal we outside of the labs and all of the other stuff? Just manage that? How do you how do you prioritize? I would imagine critical infrastructure, you better secure it, we don't want that. We don't want things happen in there. Okay, I got that. Then how do you sort of, I mean, there's so much going on. I don't know how you do that. Just there it is.

16:07

Well, yeah. And I think Scott's The thing is that, so we have four power administration's that each are responsible for section of the country. And they're responsible for ensuring that security and resilience. And you know, we've really upped our focus on OT, right. So that's why we're having this conversation. Operational technologies have been an afterthought in security for a long time. You know, we have giant transformers, we have other things that the labs that are big and complicated, but just in the power grid is huge transformers and other assets, we have to, we have to worry about not only keeping those up, and operational and secure, we have to worry about things like timing of the grid, right? So if you don't have good timing, the grid won't work. So we use GPS timing, which has some challenges. And one of my jobs actually, at DOD is I'm the senior official for Spectrum Management for DOD, because we coordinate spectrum management across the federal government, and we'll look at who uses radio spectrum. Right and and why our interference exists. And one of my jobs is to make sure that we control spectrum so that the grid is not interfered with by other users. Right. So that's another piece another third, or fourth, I don't know how many more

17:35

I don't either. For me, we got to understand the gymnastics that are going through my head, I can't keep I got asked a question there, write it down

17:45

a piece that other pieces that we have to manage, as you you alluded to this, right, we now have a two way group, we have distributed generation and storage. So a grid used to how are used to go one way. Now power goes two ways in that grid, and you'd have to manage that. And you also have to manage all of these potential entry points for cyber actors, right? instead of there being one big point. Now, you know, I have my house in California has solar, it has batteries, right? So it's got, you know, my, my batteries and my solar are connected to Wi Fi to into my, into the house, and then to the power company, right. So there's opportunities there for bad actors. But also, the grid has to be able to take back the energy I generate, right when I generate it, and it has to be able to manage the situation where the grid goes down, and I'm still generating power and make sure I'm not feeding energy back into a grid, and potentially hurting somebody who's trying to fix a power line. Um, you know, there's also the issue of, of smart meters, right? Those are wireless, you got to be able to protect those smart meters to ensure that no one can get in the grid that way. So the complexity is just through the roof.

18:59

It's through the roof, that that's every time I have this conversation. And it's the same thing I walk away with, oh my gosh, I don't know where to go. I don't know what steps Oh, I I see a problem there. And you know what's interesting? I used to be an old crotchety, journeyman transmission lineman. So when you start talking about power outages, and we even we even had issues where people would zip the, the power through. And as the Transformers The transformer goes one way, it will step it up. And it's people don't realize that, but And you brought up another interesting point. Is that timing. It is its timing, this, this grid is on time, you can't just be out and sinker on a timeframe. I don't know from a system operators perspective. It's, it's only doable by digitization. There's no way because the old school way was like I've got these generations In assets, I got this demand, I'm watching it. And I'm meet meeting demand and supply. And I'm doing it physically. And now there's no way there's no way. Yeah, you get upside down and flip around. It's like, so why is this digital transformation, the impact energy, your innovation and what you guys are focused on? Why is it important?

20:22

Well, you hit on it right. So the piece around the grid, it's important because we want to make sure that we can provide reliable power. So it means that from a digital transformation standpoint, we have to change the way we're operating the grid, to ensure we can keep up with the complexity. You know, we're now looking at, can we actually do our IoT, our OT, our operational technology stuff in the cloud, right? Can we do that work for the power grid in the cloud safely and securely, and have more resilience in that way. So, you know, we've got to find ways to make it easier to operate the grid. Because as it gets more complex to your point, we the individuals who may who used to look at computer screens, or even manual dials, you know, and, and make adjustments aren't going to be able to keep up with the complexity, right? If I've got millions of endpoints coming into, you know, if I'm selling Southern California, Edison, millions and millions of endpoints out there, I've got smart meters, I've got rooftop generation, I've got batteries, I've got all my enterprise assets, which now include storage assets, and generation assets of all different types, and I gotta balance the grid, there's no way I can do that manually. So you've got to digitize that. And you've got to simplify it. And you're gonna be using a, you know, you're gonna be using AI and machine learning to make those adjustments because you simple human being can no longer do it.

21:54

The the, you brought up an interesting component of, Can we can we place this this, this complexity in the cloud? And I agree with you, 100%? Are there any concerns with this digital transformation and latency? Because that's another conversation that people are having to say, I get it in the cloud, but even that little, whatever latency between that and versus, versus the timing on the grid, and keep it going? How do how do we address that?

22:23

Well, I you know, that's an interesting question, right about latency. So you have to figure out what your tolerance is for latency. And some things will be able to go in the cloud, if they're sufficiently real time, and you can't get the, you know, something close enough something with fast enough connection. But you know, the latency doesn't become an issue, you know, for hundreds, if not 1000s of miles before it really becomes a substantial issue. Yeah, even for timing I had, I had a job once where we had two data centers that were half a mile apart, and folks were trying to tell me that they couldn't possibly have their stuff in the data center half a mile away from their office, because there was too much latency. And I was like, You do no data moves at the speed of light. Right. So let's talk about how much latency we got in this half mile. Let me see if I can do that math. But, um, you know, so so it does, it certainly does become an issue, particularly with large amounts of data. But, you know, we'll try and control systems. You know, you can certainly tolerate some distance before you're gonna have a problem. And remember, we also have to figure out how to manage that over long distances. So we have to deal with the distance anyway. So yeah, that's an issue

23:35

either way, because you've got a dispersed asset base in every utility, every service territory, it's, it's not confined by four walls. It's, it's out there, man. And it's going for miles and miles and miles. So it's, it's stunning. So when we start talking about renewables, net 01 of the challenges that I see one of the challenge is, and I get it, there's a lot more EVs out there, right? There just are. It's, it's, it's, it's a scientific factor out there. And they're plugging into the grid. And they're plugging in at the grid. Pretty fast. And yet, grid maintenance grid improvements. That's not a that's not a fast thing. And so I see a disconnect between the speed at which these innovative solutions are attaching themselves to the grid and our ability to be able to say, oh, yeah, there's that and how do we address that? What what are some of the solutions around that?

24:49

Yeah, so that is an interesting problem. I mean, I certainly want to see Evie adoption move faster. That's one of our goals. The department is Evie adoption, and I'm working with DOD to improve the Evie charging infrastructure in this country. You know, I personally I was I was laughing I got home from, I had some house guests who came last night before I got home from my trip. And I, you know, here's the IoT, I opened the garage for them from my phone while I was sitting on an airplane and a gate, right? And they grabbed me, right, because I'd left them keys in the garage and they walked in. So yep, we're in we must be in the right garage. I see a Tesla.

25:25

Yeah, that's cool.

25:27

So you know, I mean, my Tesla sits in my garage and charges at 20 miles an hour, right? Not very fast. And, and, you know, in California, I was charging it off of my own generated power. Here, I'm not because I haven't had a chance to get some panels on this house. But you know, part of it is, the more that we can add that distributed generation capacity to match those vehicles. Right, the more that they become less of a burden on the system. And most of them do charge. At that rate. Most of them most people have a level two charger in their house, if they've got an Eevee. And they're charging at 20 miles an hour, then you got the fast chargers out there. Right. And I think that, you know, the the fast chargers are more of a challenge, although I know that Tesla, some of the other providers are starting to add solar, to their charging stations. So they're adding some generation capacity at that charging station as well. Now there, they probably aren't matching, and I don't know this perfect, I guess it'd be we're not matching their demand and supply, but they're at least adding to the supply. So I think, you know, the reality is, is, to me, distributed generations can solve a lot of these problems, the more we can put rooftop solar, local wind, wherever that is to distribute the demands on the grid, distribute this plan on the grid to match the demands on the grid, that's going to help. But otherwise, it's going to be a transition, right? It's gonna be, it's gonna be a transition to get more power on the grid at the right times for the right devices. And the other key is to get these devices mostly charging these cars, mostly charging an off hours, right, you can program the car to charge in the middle of the night. So if you're charging your garage, you're going to choose to charge at midnight anyway, because you're gonna pay less for power. And so that we can manage the demand on the grid, there's also going to be a future where you're going to be able to at peak time be able to pull, pull charge back out of those vehicles, and bring it back into the grid. So the goal was supposed vehicles to become part of the grid infrastructure as well.

27:30

To me is like, Okay, I said, and be able to manage that, like, here's the point. Here's the point, here's, here are 10,000 in this area, that year, as a system operator, I'm going alright, let's start pulling it up. They're all plugged in. Oh, that one's not plugged in. And I see it. I just,

27:49

well, yeah, good operator has a grid operator has just be able to send a command that says, Okay, I want to pull charge from cars and have and have the systems go, okay, my car is not going to contribute, right? Because you can't possibly possibly manage each individual device.

28:05

And I want everybody to be successful. I just think that it's it's imperative, it's going to happen if you're in manufacturing, whether you like it or not. And you're saying, I don't want to be a part of this digital transformation? Well, your competition is, and you need to consider it and dip your toes in it, because there are a lot of good people out there willing to help you. And that goes with the utility. Now, being an old utility guy. I know you have service territories, all across the country and around the world. But we're talking here. And so every utility has a different journey, right? Every small, mid large, you know, invested or whatever it might be. That's a whole nother level of complexity, because I might not be there. I haven't. I'm over here, and I'm just trying to do this. I just think that it's a heck of a job you have and

29:00

it's a lot of fun. We get to cool stuff. For sure.

29:02

Yeah, you get to cool, do cool stuff. We're gonna have to wrap it up. That's our time. How do people get a hold of you? They're saying, Gosh, can't Can I a utility just contacted doe? Can I just like, hey, I need help.

29:16

Well, most of the utilities already know how to get ahold of us. They work with different parts the organization but they are more than welcome to my doe account on Twitter, send us a note to send an email over to Dewey. We'll be happy to connect them with resources they don't have but we try very hard to be connected to those folks in the energy sector. So

29:38

that's, that's your role. You're you're connecting you better be connected. Well, anyway, you were absolutely spectacular. Thank you for saying yes, man.

29:47

This was a lot of fun. Thanks, guys. Great. I

29:49

can definitely could geek out much longer but you know, I've got to think about the summit. You know, maybe I There's three of us that get really geek out on it up and so now it's down to two All right listeners, we're not we're gonna have all the contact information for an out on Industrial Talk.com. Thank you very much for joining in. Thank you, Scott. All right, listeners, we're gonna wrap it up on the other side. So stay tuned, we will be right back. You're listening to the Industrial Talk Podcast Network. All right, thank you very much for joining Industrial Talk live it it was a great pleasure. Absolutely. Thank you, too, and Duncan as well, I hope you enjoyed that conversation, reach out to her. All her contact information will be out at Industrial Talk.com. So fear not reach out, get the information that you need. To help you be successful going forward. A lot of changes are happening, being led by and in team, D O E, as well as many other companies, you need to be a part of that. So do not fear them, you need to reach out. All right, again, we're gonna have all the places that we're going to be on site. Reach out to me, schedule your time. If you're going to be at these conferences. It'd be great to meet you. Easy peasy, Scott. Just want to talk to you. Make it happen because it is a lot of fun and talk about what you are doing there at the event. Important. All right. Be bold, be brave, daring greatly. We're gonna have another great conversation shortly. So stay tuned and be a part of the ecosystem.

The post Ann Dunkin, CIO US Department of Energy appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Bettina Rotermund, Head of Strategic Marketing at Siemens about “Digital Transformation and Letting go of the Ego and Embracing the Eco”.  Get the answers to your “Digital IoT” questions along with Bettina's unique insight on the “How” on this Industrial Talk interview!

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SUMMARY KEYWORDS

iot, people, siemens, customers, industry, digital transformation, industrial, bettina, tina, digital transformation journey, world, trust, business, company, big, find, event, run, scale, iot solutions

00:00

On this industrial talk, we are talking IoT. We are talking about letting go of your ego and embracing the ego. We have to succeed with this innovation, this technology, we need to begin to embrace it. What are the strategies that we can deploy today for resilient business of success tomorrow, come learn with me, let's get cracking.

00:26

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's

00:44

go Alright, once again, thank you very much for joining industrial talk the place if you're in manufacturing, yeah, you need to be here. If you're an industry, yeah, you need to be here. If you're in the business of transforming the world changing the world for good. Right here, right now. This is the place for you. You know why? We celebrate the bold, The Brave and the daring greatly. That's industry. That's industry as a whole. Because you are bold, you are brave. You are daring greatly. You're changing the lives. You're changing the world. You're solving problems. Yeah. That's why we celebrate you on this episode of industrial talk out in the hot seat. I had a great time with this one. This is another great conversation. Bettina Rotermund. That's R o t e r M u n d. She's in hot tea and we're talking, you know, okay, we're talking IoT. And you're saying yourself, Scott, I don't want to talk IoT. You have to talk IoT. You have to figure this out. You have to be bold, brave and daring greatly. And figure this out. Maybe tippy toes in it. We're going to talk. Bettina is on the on the hot seat. Yeah, we do. Okay, we are sponsored by the IoT solutions World Congress, this is going to be an event. Right? This is an event, and it's May 10. Through the 12th. This year, in Barcelona, I have all the contact information out on industrial talk. Yeah, it's a must. If you're, I'm just telling you one of the things that is always pushing back. Yeah, you got to find trusted advisors when it comes to all of this great innovation and technology, but you can't ignore it. can't stick your head in the ground and say that, ah, it's not gonna happen to me. No, I believe that if you don't, if you don't take advantage of of this technology, figure out a way of navigating the waters in a way that is beneficial to you your business, then you're going to be out of business. And that's just a fact of life. Somebody is going to figure it out. So the key here is find trusted advisor, patina. Excellent advisor, just FYI. Okay, IoT solutions, World Congress, May 10, to the 12th Barcelona's location, and I've been there. It's a great, great venue, great environment, very collegial. It's a must 10 event. And we're also brought to you by the industrial IoT consortium. And again, we've got to be about education, right, we've got to learn as much as we possibly can, great location to be able to find information about IoT, and digital twin and anything else that is associated with industrial for Dotto, or industry for Dotto or whatever Oh my god. And that's industrial IoT Consortium. Check both of them out. I want to see you in Barcelona. That's, that is my challenge to you. See you in Barcelona. All right, here we go. Challenge. What is normal? What is normal what? We've just been going through just an absolute squiffy time within this pandemic. It's been hammering business, it's been doing the thing. So, I mean, I can, some days are good. Some days are not so good. You know, we're on we're off things. It's just a very fluid environment. And people want to protect themselves. And so they they make decisions in accordance with protecting themselves. So it's it is, but again, what is normal, where, what do we do? I think I think it's never normal. I just think that, that we've got to be bold, brave and we've got to just step out, we've got to think differently all of the time. I think legacy thinking that conventional thinking that was pre pandemic and all acceptable and all wonderful over here. I think it will be the death of companies. I think that that we we must, we must be catalysts. That is that's also an interview that I did with Tracy. So find that catalyst conversation because that is also A fantastic conversation about how you are just going to have to embrace all of this, this this change, do it. Now is the time. So I wrote down some notes because that's my, my, no, that's what I do. You know, my life is about working out, thinking about all of this stuff, and figuring out how to be able to communicate. One of the things that came out as a result of this conversation with Bettina, I like ecosystem versus ecosystem, I really believe that that is a just a solid sage advice. I think we have to, we can't we can't just hold our cards close to the chest, right? We just can't.

05:41

And I think we have to really, really begin to embrace that Ico, we don't have all the answers. Bettina, she's a rock star, by the way. All right. Another thing that I want to make sure that I point out, and I just plan it, food for thought, whatever you might want to do with it. And I think I believe success, whatever that is to find that success comes when people listen. Because if they don't listen, they're not here. If I don't care, you're not moving that ball forward, if they don't listen. So I think success comes when people listen, success also comes when people understand what does that mean, when we start talking about all this innovation, when we start talking about the technology is out there, are we just communicating in such a way that hey, look at me, look at me, I'm the smartest person out there. I'm using bigger words in the jargon out there. But nobody understands. And I don't think that that is an appropriate approach. Industry has smart people. It's, it's all over the place. They we do. They do. I'm not I'm not. Don't Don't Don't look at me for smarts. But many are very smart. But if we, if we don't get people to listen, and if we don't, if we don't make it the message understandable, and I don't think we're going to be successful. And I don't think some of the the, the challenges that we have out there like workforce management. Trust, deploy and technology if we don't, if we don't make it simple, if we don't make it consumable, if we don't put it in the hands of the people that truly deploy it, then I don't think we're going to be successful. So keep that in mind. Successor when when we can get people you know, success comes when people listen, success comes when people understand. Get rid of the jargon. Get rid of it, and simplify your message so that the masses can consume it don't make people feel stupid. Don't please. I don't like it. And quite frankly, I'm pretty easily. I'm not I'm not the sharpest tool in the shed. So if I don't like it, there are a lot of smart people don't, you know, definitely don't feel good about that. All right, Bettina Rodman, and let's see your stack go out there. Okay, cool, cool. Stack card, LinkedIn stack card, by the way. She's head of strategic marketing, Siemens IoT. Yeah, so she brings a lotta gotta got a lot of street cred out there. All right. And, and, and she's passion. And she's passionate. And she says, You'll, you'll get get it real fast that she's smarter than me, which is pretty much everybody. All right. Let's enjoy that conversation. Bettina, welcome to industrial talk. Thank you very much for finding time in your busy schedule to talk to the best listeners in the whole wide world. How are you doing today?

08:49

I'm great. Actually, we have a bank holiday in Germany. So it's very quiet. And I love being on the show. Thanks for inviting me. Oh,

08:57

I didn't know you had a bank holiday. What time is it there?

09:01

Actually, it's a six and a half in the evening.

09:05

Oh, it's still fine. I don't feel bad now.

09:07

Yeah, that's time for doing interviews extra it is.

09:10

I see that you're drinking something and I'm thinking to myself, it must be coffee, but then it's 630 and we'll get to sleep. All right. For the listeners out there. PITINO give us a little background on who you are and why you're such an incredible professional.

09:26

Oh, thanks for the for the flowers. First and foremost. Well, I am the head of strategic marketing at Siemens for the sector of IoT in digital transformation, which is my field of passion because I truly believe that IoT and digital transformation can create a better world. I'm not the typical Siemens staff, you would find I'm only three and a half years with Siemens. I have a background in a lot of managing positions from sales to marketing, business development and strategy in a lot of other companies like Sony, and BMW. So yeah, I'm I'm still a little bit like the I would say the corporate rebel. I'm looking at things a little bit different. That's also why I enjoy my current profession and jobs so much that gives me a lot of, of playground to test new waters and to create something big and new. So I really, really enjoy the the field of play I'm in right now.

10:30

Yeah, they haven't said to the the white shirt with a tie yet.

10:35

Now, not yet, but I got a shirt with a bull's eye on it.

10:39

Yeah, I bet you do. Now let's Let's venture into this one. So a topic that comes to mind that I am. I agree with you. I believe that IoT digital transformation, industrial to for data, whatever you want to call it is transformative. I agree. There are obstacles. Why are is like, okay, and there's obstacles, and then there's messaging confusion. Because I don't even know if I put my little manufacturing industrial hat on. I don't even know where to start. Because it's, it's busy out there. There's a lot of cerpen going out on that old worldwide web. Yeah, yeah. How do we how do we industry begin to sort of put our arms around this, this incredible technology? What do we do?

11:30

Yeah, I mean, when we we talk to customers, and I love hearing them out. Because there's a lot of it seems like it's a super daunting challenge for them to start into IoT or to start their digital transformation journey, though, everybody agrees that it is a business imperative to stay in the game now. So when we talk to them, most of the time, we hear like the common four to five, which is I'm scared about that cybersecurity, if I put all my assets in the cloud, and then a hacker comes on bankrupt law, then it's about the asset management, how would I manage then those assets that I run from a remote perspective, then it's all about return of investment? And how would I ever finance it? And then it's a little bit about the value creation? What kind of use case what kind of solution would grant me any value? Or am I just playing on this this buzzword bingo. And the last one is, if I eventually will change my business operations? How does that play with this change management thing? Yeah. And most of the CEOs and CIOs and CTOs then are very good in this, this, you know, change management thing, because it's a soft thing, you cannot really measure it. That's why it's also like, Okay, if I change my setup, if I'm integrating a new business model, how would I make sure that my people can follow and can adapt to this new normal and this new circumstances that they're facing? The good news is, though, there are plenty of solutions to all of the five big, big things that I just mentioned. The bad thing, though, is there's too much and sometimes wrong and false communication about it. This is exactly what you just mentioned. Yeah, there is a confusion about what it is and what it is not. So I think the best thing to start is at the beginning, to ask that simple question of why. And we always ask customers this question, why do you want to change? Why do you want to transform? And do you have any vision how that should look like? Some customers do have a vision? And then it's about how do we bring customers to this point of execution? And some people don't? And that's just okay. Yeah. I mean, if you would ask me for a surgery on your leg, or whatever, potentially, I could look up a YouTube video, but what I feel prac to do with myself, Oh, no. So there's a need for guidance and navigation. And at the same time, there is not enough trust. And that also comes because there is no industry standard. I mean, if you if you look into the telecommunications sector, which understood very early, there needs to be a standard like Bluetooth and NFC in order to connect things. This standard is sometimes with the protocols for IoT is there. But there is no standard of how you run IoT projects. That's why people find it so difficult to trust one or the other party, and who would be the better party for their endeavor. And so what we usually do with customers, when they approach us is we, we have two ears and one mouth. So we try to listen twice as much as we talk. And if we talk it's rather asking more questions, to deeply understand what the root cause is and what the customer wants to achieve. And then it's about defining a strategy and from the strategy looking into these use cases. Yeah. And we we see a lot of buzzword bingo in the market?

15:03

You have no idea. I hear all the time, the lexicon is off the charts. And then new words that are an amalgamation of two words that I used to know. And now somebody out there in industry since I forgot to push them both together, and then it just blows my mind. But I mean, absolutely,

15:24

absolutely. And I, I had heard a conversation before Christmas, where somebody said, how many computers do I need to tie together to get a quantum computer and I was just like, maybe not. And that is, that is so understandable, because these words are just like in the air, and they are frightening these people to the bone. And I can understand that. Because I mean, it's not like buying a car and you spend whatever, 20 30,000 euros in your car, potentially, this is a double digit billion price tag that comes with retrofitting your, your factories around the globe. And so if you want to invest, you want to make sure that you're invest in the right things, and not into a buzzword that is nice to have, but it's not creating any value for you. So for us, the proof of value comes before the proof of concept, because the proof of concept is just is that technology wise, viable? But not would that bring you any kind of value in the sense of decreasing your bottom line in order to save resources or cut down co2 Or be process optimizing? Would it increase your top line by building up new business models that come out of your data that you aggregated and you analyze, and you got any meaning out of the data? Or would it help you to differentiate because you can offer a new service to customers based on these data, or you can differentiate against your competitors by having a faster time to value and time to market? And so these are a lot of questions that we we ask customers in order to get it right. Yeah. And then of course, what is what is needed is you do not hand over the reins of the company to somebody else in order to do IoT for you. This is something that you need to do in co creation, because there are so many things along the way that can happen, where you need to accommodate. And then you need to sit down with your customer and say, Okay, this is now a T crossing, are we going left or right? Because the Middle Way definitely will not work. And that is why I always advocate for start small and scale fast. Yeah, it's not that you would digitalize your whole business, or you transform your whole business, you start with one value creation use case. And maybe there is already a use case outside in the world that you can copy and paste in the sense of what kind of problem was that use case solving? And can I use this methodology? Can I use what is already there. So I would not start with zero. But I would start maybe with 40% or 60%. And then you're better off and then you're faster. And this is what we in Siemens try to do to come from one point in one industry and learn for the other industries and transform and transference pawn these kind of learnings into into different verticals.

18:24

So some of the things that I hear what you're saying, which is cool, which I agree 100%, because I hear it out there in the marketplace. What I would say, if I had my hat on, I'd look for some trusted advisor trusted person really trusted with the street cred of IoT, whatever that might be, whoever that might be. So trust is key from my perspective. I like the incremental I can handle that. It's not, you know, so overwhelming where I can't, I can't comprehend it. So starting small scaling from there. And then the other thing is that if I do start small with a trusted advisor, company, whatever that might be, and then I can truly manage the success meaning do I have a return on it? Did it meet our expectations? Did we learn something from it? One of the areas that I'm always struggling with is this concept of time. There, you know, if I talk to somebody, somebody's gonna say it's 18 months. And then I'll say, Well, why is it 18 months? Well, it's just 18 months, and there's there's nothing, there's it's vaporware behind that hole. It's like

19:43

and usually usually they will tell you it's 18 months and three weeks and two days and four hours and 22 and that is exactly what I meant is there's so many unforeseeable things on this digital transformation and IoT journey. which you need to take into consideration. And that's why it would be reasonable to give you a time frame which says is roughly this and this Yeah. And then you can can write again shot and then look into how this is developing. But at a certain point quality before speed. Yeah. So if you just look into the deliverable of time, but then you are not matching the scope, or the quality or the cost, then something, something is not sustainable. And that's why we see so many of these IoT projects failing, because they're not set up for success in the long run. It's like, okay, ticking the box, ticking the box, ticking the box and then done. And then what have you brought your people to the party, so they have a skin in the game, they can make decisions with you on what needs to be done. So they do not be repelled by the new algorithm, machine, software, business model, whatever you want to implement. Yeah. And the other thing is that sometimes it takes time on the way to test. And only if you thoroughly tested and any see that the value is there, and then it's working, then you should move on. And that's why we see so many people in this what we call POC limbo, or McKinsey calls it POC purgatory, they go they went for this POC and then they you know, in a sandbox environment, they saw that it was working, but then they are unable to scale or to implement it. Because you're it legacy system is a completely different thing than a sandbox environment. And that's why you should not try to boil the ocean, I would advocate always for trying to minimize the effort and try to look into what is the minimal viable product that you want to achieve? And then learn, test, make your learnings and then you can scale? And then maybe it's it's one conveyor belt in your factory, then maybe it's 10. Maybe it's then this factory plus another factory? And then also, I think, what, what, what keeps people from it is this, how would I ever finance that? Because they're unable to calculate, really a return of investment. And that is not simple. Because if you're setting up a new business model, which comes as a service, you have annual recurring revenue, and then you have OPEX, and CAPEX, and how would that all mingle? And what is the prediction for it? Because for most of the people, it's uncharted territory. Yeah. So also, you need to make sure that maybe you want to performance based investments, maybe you want a one time off, whatever it is, but you need advice from somebody who has skin in the game, but at the same time, it's not forcing you into either one or the other direction.

22:43

She was interesting. Again, you're hitting on all cylinders here. The financing? Yes, that could be overwhelming. I think that that is an important component. I think that the way you approach time, I think that that's important, too. What's interesting, is that there's a lot of headwind out there, and the headwind is being pushed back by the failures, right. And the, it's, it's, it's easy for me to find failures of IoT out there, right. It's hard for me to find successes. But then again, to your point, there are there are great use cases out there that are successful. And and again, I just get down to that that trusted partner, I there's no other way of getting it, because it's so buzzy out there. I just I just need a Sherpa of some sort to help. Eric carry. Yeah, during the back. Let's move forward here up this hill. That's how I look.

23:43

Absolutely. And I think you should look out for somebody who can master both sides of the column that climb. And that is you need to have a tremendous experience and expertise, which is not the same on the IoT sector. Yeah. So you, you need to know the language you need to know about the regulations and rules in that specific industry, as well as you need to have done it a couple of times, preferably to yourself, yeah, drink your own champagne is something that that generates trust immediately. And that's why also at Siemens, we we do a lot of these things that that we create to our factories ourselves at first in order to test them Yeah. And then you have a proven track record and you can say, Okay, I know that working outside as well. And that's the OT side of the coin and then there is the IT side of the coin. Now you need to master software you need to master algorithms in the future for sure you need to find a partner that is mastering artificial intelligence by far and to bring these things together because there is only value created when you bring it and OT together and merge these different worlds. Yeah,

24:55

yeah. See, that's another topic. Bettina that's a whole nother topic. So ot it conversion. I've been out in the field. I know what it's like, ot does not talk to it now. They might, but it's no it doesn't exist. And and it's it is this digital transformation journey is hinges upon that collaboration hinges upon the conversions. And then

25:20

yeah, because ultimately it goes across silos Yeah. So then you have the people on the shop floor, then you have these people in the IT sector that is doing all these these things that nobody understands, really. And then bringing these people together is like a cultural shock most of the time. And that's why we always say that IoT, we need to tear down the silos and you need to be open. And and that's what we always say, this is not we're coming from the era of ecosystems and running into the era of ecosystem. An ecosystem means everybody has a voice at the table. Everybody has a place at the table, but also everybody has a responsibility at the table. Yeah. And no company on earth has all the wisdom and no company on Earth can do IoT on 100% scale along the value chain. No one. Yeah. And that's why, and it's good, because, you know, Siemens is super in OT and it and bring these things together. But we are not super in ERP systems. And we are not super in CRM systems. That's why we have strong partners like SAP or Salesforce. And we bring those people to the table when they are needed. And also, when it comes to connectivity, there is a good reason while the telecommunications people are strong in 5g, and they are pretty much prepped for bringing the connectivity to the table. Yeah. And you should not be so egoistic and narcissistic, and saying, I can master everything myself, and then hear customer use your beautiful thing that I created for you. And then with a customer, you start with a square, and then in the end, the customer gets a circle, because you need to cut off all the corners on the way to the results. Yeah,

26:55

I've had that conversation a number of times where we just want it right out of the box. And then at the at the end of the project, it doesn't look anything. It's that box is on the shelf, and it's all customized. And that's another big. We don't want customization we want to we want to be able to deploy versus digital transformation from an agnostic perspective. Where I'm not me, manufacturer me, industry guy. I'm not bound by I got to live with the AI there's there's this beauty with this agnostic where I I'm not married, I can play that game.

27:34

Yeah, I mean, I mean, from a, from a vendor perspective, yeah, it would be so super nice. If it would be like, selling Billy IKEA shelves. Yeah. And then you deploy that IKEA shelf, and then the customer wants a door to it. That's, that's nice. Go for it. But that's, that's not reality. Usually, IoT projects are as individual as the fingerprint of the customer was signing for them. That makes it difficult in order to scale. Yeah. And then if you cannot afford it, the company doing IoT, because every project is 100%, New, then there's too much effort needed, and then it doesn't pay off. So what we all need to learn is there potentially is already a good solution outside in the world, and it is proven. So why not looking onto this the story as a meta level of saying, what kind of job to be done? Is this thing solving? And can I use the meta level of it the methodology, the approach, whatever it is, and build up my personalization on top of it? Yeah. And that is also where we go more and more at Siemens to look into how can we pick something that we did in one industry and and you know, make it valuable and make it working in another industry with another project with another customer. And then we bring the best of the best and the best experience in the best practice from one area to the other area, in order to speed up the whole thing? Because if we look at the time that is left for us on this planet to get these things, right, in terms of sustainability, first and foremost, digital, decarbonization, this clock is ticking quite loud. Yeah. And if we would start from zero all over again, we potentially miss the 12 o'clock Bell, and that would be very disgraces for all of us. So I truly believe that we need to be more open, we need to be more collaborative. There will be a lot of competition in the future. And that is just okay. Because asset no company on Earth can do it alone. And ecosystems is your best bet how to run your own digital transformation.

29:45

Segway, baby. That is a great segue to IoT Solutions World Congress now. It's a great event. Yes, it's a great event. been there a couple of times. And why is it in important for you Siemens to be a part of that event?

30:04

Yeah, various reasons. The one is, we are there because we truly believe in networks and ecosystems, and a lot of our partners will be there as well. And that's why it is very nice to use these kind of events, also to co create to talk to each other. Because in this interpersonal contact, there's a lot of energy. And there's always like this vibe of, hey, let's sit down and do something new together. So we really appreciate that one. But then first and foremost, we go there for our customers, because this is a place where customer can educate and inform themselves. And I think a lot of these daunting challenge of IoT is a humera. Yeah, it's not real, but it is, you know, your fear is perceived as real. And so this is a good way for Siemens to show, listen, there are a lot of resolutions and a lot of solutions and references already handy for you, we can do that for you. Because we already did that for 10. Our customers Yeah. And that gives a little bit of this feeling of it is possible for customers. And that's why when we go back, and we talk to customers in the follow up of these meetings, they always report is like, I've never knew that this is existing, and I never knew there is a solution. And there is an approach for this. And so it gives a good platform for customers to inform themselves to ask our experts to sit down and to evaluate opportunities. And that is that is why we love this event. So so much because it's really a pragmatic approach. Yeah, it's not this rocket science, why kind of working enviroment? It is you sit down, I show you what we did. And then we say, Okay, what what would be a way towards your solution, your individual digital transformation journey. And that's also when we are partnering left and right, with a lot of, of big players that are also there, then it gives more even more trust for people, hey, if these two pair up to do it together, it must be good, because I'm not locked in either or it's an open environment, I can I can run with my preference, rather than somebody telling me what I must do. So this is a it's an open exchange and dialogue format, which I truly value. And also in the past, the speaker assignments have been very well picked, so that they cover a huge variety. But at the same time, they, they give customers a starting point to start their their information and education journey, and come to an educated decision making in the end, what the next best step for them to take would be.

32:54

See, I like the crackling energy that exists at that event. Now, of course, it's been put on hold for the past couple of years because of the obvious the pandemic, but there when when it was rolling, it had it had such a collegial feel to it. And people are just there's energy there. There's an excitement. And and I want to make sure our listeners you. The reality is, is that you need to look at digital transformation, whatever that might look like you need to okay, it's it's got to be a part of your thinking. I know you're saying to yourself, Scott, I don't know where to start. IoT solutions, World Congress, events like that are a absolute must. So that you can go there, you can get educated, you can begin at your own pace, be able to consume the information that is relevant to you, and then be able to, especially at IoT solutions, World Congress, sort of springboard to somebody that might have other additional answers, and then be able, you know, they got tables around there that everybody just sort of congregates, and they sit there and they, they chirp and they think about the future and everything like that. It's a pretty cool place. But I just highly recommend highly encourage each and every one of you outside of finding Bettina, but to go to that event, and and just get engaged. It's it's a great they they put on quite the show. So

34:24

absolutely. Absolutely. And then I mean, it's it's for each and every one whether you're already advanced and a lot of IoT, or whether you're a newbie, and this is just fine. Yeah. Because it's nobody, nobody is telling you you already should have done it like three to five times. It is not true. Just start and get information small exactly and find the right right news and the right people to talk to and just get inspired by by the knowledge that is available in this concentrated form. You got what you want.

35:01

Yeah. And take that ego that exists on your lap right there and stick it on the shelf, and then start talking about how we can create an ecosystem that benefits you listener out there, because it does just begin that digital transformation journey, no matter what, find the people that that you can have that conversation, and you will know.

35:24

Yeah, and I mean, it's like, sometimes people are so afraid of these things. And guess what, I have an IoT application for my chicken. Because I have like, the chicken are pretty much like, like I am. And they they they break out. Yeah. And so when I haven't like a use case that says, if these chickens so the camera detects the chicken, if the chicken approach to near to the door and the door for whatever reason is open, it launches an alarm. Yeah, this just the Raspberry Pi with a little camera and an algorithm that detects the the silhouette of chickens when they get too close to the door. Yeah. Which is super simple to use case ever. It's it was a very good solution to prevent my chicken of running onto the street. So it starts small, yeah. Would it help to run a chicken farm?

36:18

No. That's

36:21

the Think of small things and then envision how you can scale it. And don't be afraid of these 3000 pound gorilla. Sometimes it's just a little little puppy on there is a little bit barking. And so I would encourage you to go to the IoT solution World Congress and figure out what would help you and learn from others. This is a good start.

36:42

So you've inspired me Bettina, How do other people get a hold of Bettina?

36:49

Oh, wow. First of all, I'm to be found on LinkedIn, very simple, Bettina, Rotermund. Search for Siemens, that's very, very easy. And then I hopped around a couple of events from the IoT world to IoT solution Congress in Barcelona. And, yeah, I think in the future, there will be even more because we're planning big things around IoT and digital transformation, Siemens, hopefully will launching in in the spring to summer. And then of course, the best way to interact is Twitter or LinkedIn.

37:28

All right, her name is Bettina. Last name is spelled R O T E R, m u n d. Did I get that right? Absolutely. Get a little comment there. And please go ahead means read

37:39

lips in English. So

37:43

thank you. Alright, reach out to her get her get you will not be disappointed connect with her out on LinkedIn. Excellent job, Tina. Thank you very much for being on industrial talk.

37:54

Thank you so much for having me was so much fun.

37:57

Cool. Very cool. All right, listeners. We're gonna wrap it up on the other side, we're gonna have all the contact information for it. Bettina, Siemens, and everything else in between IoT Solutions World Congress, put that on your calendar. Make it a note you. It's Barcelona. How can you go wrong with that? Great bye. Yeah. All right. Stay tuned. We'll be right back.

38:18

You're listening to the industrial talk Podcast Network.

38:28

Alright, that's Bettina. She says her last name better than I do, girl. I butchered it. But nonetheless, you got to reach out to her go out to her stack card. I measure everything in in the area of food and beer, high beer factor. You want to hang out with patina in a big doggone way. Reach out. She has answers. And you can trust her. Did you digital transformation is here. Find a trusted partner, Bettina. She'll set your right. All right again. IoT schools throw Congress is a conference that is in Barcelona. Yep, it's in Barcelona. And it is May 10. To the 12th. This year, put it on your calendar and it's also brought to you by the industrial inner IoT Consortium. Got to find out Gotta educate, alright. Be bold, be brave, dare greatly. Bettina is somebody that's bold, brave and Daring Greatly hang out with her, and you're going to change the world. Thank you very much for joining industrial talk. We're gonna have another great conversation right around the corner.

The post Bettina Rotermund with Siemens IoT appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to Jerry Gootee, Global Advanced Manufacturing Leaders at EY about “Innovation in Action that solves real problems making our lives better”.  Get the answers to your “Manufacturing Innovation” questions along with Jerry's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JERRY GOOTEE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jerry-gootee-181a01/

Company LinkedIn: https://www.linkedin.com/company/ernstandyoung/

Company Website:  https://www.ey.com/en_gl

Nottingham Spirk's Company Website: https://www.nottinghamspirk.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, jerry, talk, digital, industrial, rotunda, shop floor, people, client, product, absolutely, data, call, thinking, solve, companies, place, interview, world, real

00:00

Hey there, welcome to industrial talk. And thank you very much for joining. You're asking yourself, Scott, where it's that inspiring introduction that that music that gets me going and wanting to learn. Well, Fear not. And it's going to happen. We were very fortunate to interview live at Nottingham, Spirky. Why? And that is up in Cleveland, Ohio. You might have heard just telling you if you haven't, you might have heard Mr. John Nottingham's interview. Now, if you haven't, go out to industrial talk, and definitely download that particular interview because he's inspiring. He wants our lives to be better. And he's doing it and and team Nottingham Spirky wire making it happen. So go out. Look for Mr. John Nottingham's interview. This is the EY side. This interview coming up is the EY side. Jerry go t is the gentleman. And he's every bit as passionate about solving problems delivering solutions. Me personally geeking out on this stuff. We had a great conversation. So anyway, again, not in Habsburg II, why? Cleveland, Ohio. I mean, at least go out to their website. I'm telling you, you'll be dazzled by it. So thank you very much enjoy the interview.

01:24

In a hurry because the drinks are coming on

01:27

the scene. He just walked on the intro that Jerry did this guy. We're not backing it up. That's Jerry Enzi, you can tell it's gonna be a great conversation. So I just walked on my gun.

01:37

industry focused trends while highlight men and women who keep the world moving. So good on your hard hat, grab your work boots, and let's

01:46

Alright, welcome to industrial talk. Yes, Jerry's with us. He is going to be chirping a lot about what's happening here at this incredible Nottingham Spirk location. But you remember, this is the number one industrial related podcast in the universe that celebrates industry professionals such as yourself, you're bold, you're brave, you dare greatly innovate like nobody's business. You're solving problems. You're changing lives, and you're changing the world. That's why this platform industrial talk is for you. That's right, Jerry. Sky. Cracking Are you born out now?

02:20

I'm ready. I'm ready. I feel like I'm going to a football game. I can't wait. Let's do it.

02:24

That's what, that's what industry is all about. We've got to make sure that we bring the energy because you guys are really doing a lot of great stuff out there, man. I'm telling

02:32

you. Absolutely. We are. Thanks for being here. By the way.

02:35

Are you kidding? I mean, I couldn't. I didn't sleep. Well. Last night. I was gonna I was gonna lie and say I was here last night, which I was and was able to tootle around which is great. I didn't. I didn't. My expectation was well, it was an expectation. But it's your past in a bit. Like, like, way above if you're out on video. I'm going above the camera right there.

02:58

Wow. Thank you for that. That's awesome. It is it's pretty cool. Come on you blow people's necks. Just blow this blow their socks. So

03:05

when they come through the door, man, there's like, I know that. I know that. I know. Are you kidding me? That too? Oh my gosh. Alright. Enough of that. Yeah. Give us a background. Yeah. Give us a background. who you are.

03:17

Well, listen, I couldn't, couldn't be more excited about being here. I'm Jerry goatee. I work at EY. So the love of my life. This place is also a labor of love. By the way, the white Nottingham Spirk innovation hub. been with the firm for 31 years. I've done a lot of exciting things. But nothing more impactful and rewarding than this place. I mean, this place is about helping companies grow. I know you're trying to get a question. I mean, oh,

03:39

no, no, I'm breathing. Yeah, I'm breathing. That's I'm, I'm I'm geeking out on this conversation. I'm just breathing out. Don't mind me.

03:48

Yeah. Okay, Scott, just jump in anytime you like. You know, so what, what's unique about this place, you know, there's a whole bunch of place you can go to and industrials and manufacturing go to and, and, you know, have see client experience centers see innovation hubs, see innovation centers, all kinds of names, right. But what's unique about this place, and you can be inspired by the way you can be inspired, there's all kinds of cool places, all kinds of toys, I call them candy stores, right? All these whiz bang technologies. We have we have that. Okay. And we want people to see that.

04:22

However, you have a lot of, we have a lot of

04:25

a lot of, you know, what's really unique about this place. If I go back to real life client experiences we've had is we have that but then we can actually take a real client issue. And we can then go as I like to say, we go down the basement actually make make stuff we can actually make physical stuff and make digital stuff. That's what's really unique about this, right? It's one thing to go be inspired and have to go back to your real world and say, Oh, great, but I don't have that. And I have this I use this technology. None of that works. It's another to come here and say, Oh, wow, they have all these digital applications. And that's actually on SAP. We have SAP here Wow, that's on PTC, we have PTC. And oh, by the way, we have a hodgepodge of technologies here just like all of our clients. And downstairs, we kind of have a brownfield and upstairs here we're kind of talking about new and a Greenfield. So we have all those different different, you know,

05:17

when When, when, when we arrived, the rotunda, it's, it's, it's big it is, and it does take your breath away. So you're saying, Okay, what is this place out? So there's the rotunda, you go, wow, it is different. And then you take the journey down, and then you just keep on going down. And and what it's like 60 60,000 square feet. 66,000 square 66,000 Square feet. Wow. Yes. Of just innovation of just

05:46

Yeah, real. Real. Yeah. Real meat, authentic. I call it authentic innovation, because you can actually see real outcomes like wow, this actually got innovated, put quotes around it here. And here's the real product, they got created a real digital app they got created. And here's the 18 month journey that got us there. Yeah. That's why everybody loves people love the stories, the physical space is great. But then the real life stories, the outcomes and how we got there, that's what people want to know.

06:11

See. And what's interesting, this is what, what I realized here, and I've had a number of conversation is it's not a slam on anybody. Please, please, please, please don't come texting me or whatever. It is the fact that it Israel, you see tangible results. You see, the solutions. You see, it's right here right now. It's not vaporware. It's not interesting thinking, right? It's it's real. Exactly. And the process is solid of how you get it from that idea, all the way through to the market. And then do it again.

06:48

Exactly over and over and over again for and I'm sure Mr. Nottingham bragged a bit about 95%. I always do it over under you know how many times he typically says it over understand normally how many times he said it.

07:01

But again, another way to bring

07:04

that helicopter in it probably so it's for you. Right? Probably. So you're that big

07:07

of a deal. Going to get Yeah, yeah. No, he he said 95. Yeah. And then he also said, the 5% is what? What does he say with about the 5%? Well,

07:18

5% is what typically, that's that's what company success rate typically is for r&d, right? Billions n and if 5% successful, the other 95 is not

07:26

but the success of what now, you know, Nottingham's work, and why what is being delivered here is that you take it from cradle to grave. Exactly. And that is that's the secret sauce. It is the secret sauce. Because there's a lot of challenges. It's one thing to say, Hey, I got a mic. It's great mic, fine. But how do you do it? How do you make it? How do you how do you scale it? What do you get? How do you get it out to the market? Right? How do you source it? All of that stuff is impressive. It is very impressive. Why is it important for you? And why to be here?

07:59

What's the future? Right, this is we're looking forward. And that's what's cool about this place. You know, a lot of folks, you know, obviously for a long time, 100 years plus Ey has been phenomenal at doing audit doing tax work. You know, doing diligence work, financial work, we continue to love that business and bring a lot of value create a lot of value for clients. This place is about looking more forward, right. It's about what's your next frontier of growth? What's our next frontier of growth? How are we going to help companies to you know, take that next? You know, take take, take the next hill right, the next? What's their next big agenda, if you will. And that's why we're so excited about this place is, as I shared with you earlier, I think we're off off, off camera Off mic, if you will, is chatting we just chit chatting so why sir? Where were we so excited about it? Trains dollars being spent every year? Lot of it some depend on what you read? Yeah, 80 to 90% of it actually isn't creating the result that people are expecting. So what it is at me look at, I can even share with data sources there. It's a huge number. So something's not working right now. There's some additional insight needs to be brought to the table new way of doing new way of thinking. And that's what this place allows you to do create a chi i like to call it concept to market, right? You know, from a great idea all the way through to designing it all the way to engineering to prototyping, but but again, now we're adding to it is this connectivity element, right? And data, you know, what's the importance of data as it relates to a new concept and a new product and a new, you name it piece of equipment, you know, what role should data play? And then once I have that data, I can't tell you how many clients have said, Hey, we're all in on connectivity. We've spent a bunch of money, we've added greater connectivity or products. We know what we can't charge for it. We're not making any we're not we're not actually getting any value. We've added that element of connectivity, but we haven't adapted our business model yet. to actually benefit from it, many organizations are struggling with as well. So you can come here, you also can take that business model, you know, challenge on as well, there's so many different things that you can do across the spectrum.

10:12

And we spoke about this offline. There, there is a need for companies to be engaged. That's one to, to my challenge is to find that trusted resource to say, I have all this data, I got a data I'm collecting data, Leila data, it's a tsunami of data. Yeah. But I have no idea how that data is going to bring me value to make my business better. And my bottom line, right. But you could theoretically, theoretically, you could come here physically, and have a conversation and say, this is the data. Yeah, I got this manufacturer amount, blah, blah. But whatever the story is, yes. And be able to have that conversation with you.

10:48

Yeah, more than a conversation, we can actually show you some live use cases on how we sort of solved it. For other companies. And similar with similar situations, right? It's really, you know, show me something, right. I mean, I got lots of folks that tell me and talk to me and tell me why data is great, and what they can do for me. But here you can actually come, we can likely pull up three or four very specific use cases are on point and say, here's the here's the journey that we took this client on. Here's, here's here were the pain points. Here's the problems we're trying to solve. And here's the outcome. And here's how we got there's the process that we used. That's what's different.

11:22

It's real. It's real. And I do like that. Now, let's talk a little bit about COVID. Right? I believe me personally, I could be completely wrong, and I'd feel comfortable being wrong. Anyway, pre COVID. We were bringing our became maybe our C game. We talked a lot about digital transformation. We said yeah, that seems like it's great. COVID hits. It's a slap upside the head, no doubt about it. I believe that COVID has created a more collaborative environment because people are searching for solutions. Yeah, we got the bad stuff. But I'm not talking about that. But I think the good stuff is like, I got to come to a Jerry and say, Jerry, I need help. Yes. And I have to have this conversation. I'm not sitting here with my, you know, cards close to my vest. And I'm not, no, I'm willing to collaborate. I'm willing to venture into the innovation space. So that's what I think.

12:19

Oh, absolutely. We're seeing it over and over again. Because if you're not doing it, your competitor is right. Yeah. I mean, yeah, you know, I would say a lot of progress, you know, has been made, and had to be made. I mean, you think about you think it's something right now we're on video, but, you know, a lot of times where zoom, we're on teams. Yeah, I mean, I think about just simple stuff, like pre COVID. Very few of our calls, global calls that we had as a team, or our meetings with our clients would have been video. Now all of a sudden, they're all video. And oh, by the way, when you decide you're going to do a phone call, and you don't get on video, everyone's like, where's Jerry? Why is it Jerry on video? It's think about, like how quickly it happened. Right? Right. And like when you want to, you know, get your, you know, whatever it might be your burrito in the evening, you know, now you go on the app, and you order that burrito, you don't think twice about, I'm going to go pick it up, they're going to deliver and I'm going to walk into the restaurant, it's all gonna be, you know, me touches. Well, the same thing for manufacturers, right? I mean, now, if you think back, you know, when this whole thing got started, people were scared to death of having third parties into their operations onto the shop floor. That's true. Right. And so what had to happen? Well, we had to start thinking about remote, you know, doing in servicing? And you're in the maintenance, right? Yeah, how do we actually start to do remote maintenance, right. And one way to do that is through digital connect, and getting getting more connected, right?

13:43

Edge cloud, you got IoT, whatever it might be. It's, it's transformative. And what I see and what's interesting in when we talk about maintenance space, is that we get to the point where the data, I'm collecting data, the data is it has knowledge in it right? And I'm gonna, I'm gonna analyze that data through whatever parameters or whatever AI, whatever that tool is, and then be able to say, hey, there's a trend that's taking place on that asset, it's remote, bring this, that and the other thing just because, well, that's what you need to bring, because that's what the failure mode say, Go on out there. And it's so efficient. And so your, your asset uptime, through data analytics is is improved, because that thing's not going to fail. Because it's notifying you, you get out there and maintain it. Boom, backup. Amen. Amen. And that's it. That's across the board with manufacturing in general. Absolutely. greater capacity and so on and so forth. Yeah, absolutely. Where do you see it going? Where do I see it go? Where do you see it going? greater adoption. What what I mean, it's still there's a lot of people thinking that it's it's it's more buzzword ish. Yeah. Hey, digital twin. Hey, cloud. Hey, clouds, a little bit more able to sort of like yeah, I say pictures to the cloud. They get that I got that right. But it edge IoT data analytics AI may Where do you see all of that going? Is it going to be real?

15:06

Absolutely. I'll just tell you we've had, you know, at this point, we probably had 25 to 30 companies. And granted, we just launched, you know, two and a half weeks ago, but we did a lot of pre launch activity. Right. And I can talk about it. Oh, great, wonderful.

15:22

He doesn't go ahead but you go right ahead and ride his coattails because Yeah, well, hotel

15:26

is a good is a good hotel. And I'll tell you that, that every, every company that came in here was was was talking about disrupt disruption. Okay, now we're gonna get the digital. Yeah, yeah. But it all it all sort of starts with disruption. Right. So I can't tell you and since we're talking about industrials, and manufacturers, which I love, at least half of them said, hey, my product portfolio hasn't changed in 50 years. Many of them said, for the most part, we make this this product, it hasn't changed in 40 or 50 years. But oh my now I look at electrification and the impact it's going to have, depending upon what you know, where you are in the supply chain, right, many of the big industrials are tied to you know, combustion engines, some form or fashion, right? When you look at ESG, and you look at sustainability, you look at their products, they're thinking, Oh, my, you know, this is real, this is going to happen, we're gonna have to rethink impact we're having on the environment. It's not just a, you know, a lot of you know bantering, it's it's happening and products are changing. And regulations are changing, right? Yeah, there's like one thing after another, almost every industry has something incredibly disruptive, that is right in front of them. And because of that, they're saying, Okay, we have to think differently. And I love the saying of it's, it's more about why not versus why. So it's, it's, you know, why can't we go do that? Why shouldn't we go do that, as opposed to for the last 40 years, it's like, hold on a second, we got a good thing going, why we need to change this. So

16:58

that that that speaks to the culture you're absolutely spot on. And there has to be that shift in culture that shift in thinking yes, to be able to begin to embrace this, whatever this is.

17:09

Exactly. Exactly, exactly. And then if, you know, I'm sure Mr. Nottingham talked about the customer, right? So you know, who is the customer, it's a customer, it's a consumer, it's, you know, it's a it's a distributor, it's a wholesaler, it's, you know, especially in this b2b world, all of that is in major disruptive situation right now, right? Everyone's trying to they're trying to get closer to customers? And how are they going to get closer to customers or getting closer customers by having their products be more connected? Yeah, right. And in spot and, and, and once you have that, if you think about that's worked with the membrane, that's where it starts, now of a sudden, you understand the products got to be smarter, they got to be more connected, they're going to be providing more insights. Now, all of a sudden, I got, I got more informed more intelligence, as you said earlier, and then that's going to be that's going to drive smarter supply chains, right, I can see social media, you know, someone big, and a movie star, or someone is touting some particular product, and I haven't I have I have, I'm in the supply chain of that product. You know, in today's world, what happens? The product goes nuts, everything sells off the shelf. And a month later, you know, everybody becomes

18:15

a supply chain expert, because they can't get that dog gone. Toilet paper?

18:20

Like, where's it gone?

18:24

Now, if you have the ability to see, okay, hold on a second, we're actually, you know, monitoring what's happening, all these all these different, you know, sources, not just the equipment, yes. But social media. Yeah, everything else. Now, all of a sudden, I know something's coming, I can get ahead of it. And I can start producing it ahead of time. And I can take full advantage of that opportunity. So you know, that insights from products, obviously going to drive a much more improved operation, and our ecosystem of partners. That's another that's a whole nother, as we get into all the way down to the shop floor, right? And making sure that I'm utilizing that capacity in the best way possible. So is it going to happen absolutely is going to happen. It's going to happen faster than we could ever imagine. So with

19:05

that said, how do you how do you consult or work with a client that is seeing this out there? Yes. You just rattled off? Oh, just the world is changing. We like it or not. Where do I start? Yeah. Well, that's quite like, what's my first step? What? Can I incrementally go through this process? Like, it's like there's a low hanging fruit?

19:27

Yeah, absolutely. You can. I mean, there's, you know, the first thing you need to do. We have, we call it the digital transformation playbook. And it's okay. And it starts with, you know, assessing sort of what what your current maturity is, seeing where you have gaps, and understanding, you know, where might we plug in some of these digital capabilities to close some of these gaps that we have today. It's almost like you and I think we were off. We were offline or today I said, many organizations will say, digitize and solved anything for me. Right. Okay. And then as soon as you say, Okay, well give me what is the biggest thing that needs us off? And they'll describe something to me. And I'm like, okay, great. That's here's the digital application that would solve that. All of a sudden, they're thinking about digital a whole new way. Okay. Now, again, there's some foundational elements you need to have, yeah, Dane, that no doubt about it. But I think the best place to start is, what are the biggest problems that you have today? And are there digital capabilities that we could leverage today to solve those those bigger biggest issues you have? And then from there, that becomes a platform toward a broader transformation?

20:41

Yeah, and I don't know how you can. I mean, we talk specifically many people talk about the resource challenges. Right, and and how do I get people? Yes, in my organization, to do what I need to do. And that is, from my perspective, there is a need to be able to market and recognize that digital transformation. What we see here in action, yes. is really a wonderful career. A Absolutely. And and it's not just your dirty jobs, whatever it is, it is a spectacular career. You're and I I think that that has to also be a part of that. Absolutely. It's hand in hand. It's,

21:23

yeah, there's a talent agenda. There's also a leadership agenda, too, right? That goes along with it. Yes, yes. So So everyone's quick to say, hey, there's not enough talent. But

21:32

you bring up another point that has to be addressed.

21:36

I always say there's this huge gulf between the 38th floor and the shop floor. There's a lot more sort of capabilities. Many companies actually invested in the shop floor and a lot of these technologies we're talking about, but this translation to how does it show up in the p&l? Or how's it going to show up in my finished? Yeah, that hasn't met that hasn't hasn't happened yet. Jerry, how

21:56

do they get ahold of you?

21:58

They call me. They can call me.

22:00

Are you how are you? You call this home? Most of

22:03

the time, I'm here. I'm here. Seven days a week.

22:08

Wow, you are committed. You are a digital committed guy. Man, I'm telling you. This is exciting. Yes. I wish I was you wish I had your hair, which I don't have hair. Everybody knows I have no cap on. I do it because well, it's a personal issue. Anyway, you were absolutely wonderful. Thank you very much for being on industrial talk listeners. We're going to wrap it up on the other side, we're going to be able to provide all the contact information for Jerry as well as Nottingham Spirk as well as anything else you got. You got to make this this has got to be a priority. Put this on your bucket list. When you come to Cleveland. Visit this incredible site. The return to itself is just spiritual. It really is a pipe organ. It's like you walk in rotunda, pipe organ. What is that all about? Alright, thank you very much sharing my job. Thank you very much.

23:01

Thank you for having me. All right. Stay

23:02

tuned. We'll wrap it up on the other side.

23:05

You're listening to the industrial talk Podcast Network.

23:13

What did I say? Were you gonna I mean, wasn't that a great interview? And what I like about it if we go to Nottingham, Spirky wide, and and not many places, you could say Rotunda. I mean, it is. It is it's a rotunda. And it is impressive. But the reality is, is that they bring things to market, right? They they bring it from beginning to end. And it is inspiring to see them right in the middle of solving problems and making things happen. That's why industry is so exciting. That's why you know books like the future faster than you think. They're right in the middle of it. I'm just gonna reach out to Jerry. And that's g o o t E. Go T is his last name. Reach out find out more. And he's got a major stack card out there. Thank you very much for joining industrial talk people. Be brave, daring greatly. And hang out with people like Jerry. They're bold, brave Derek Redmond Nottingham spurt, and you're going to change the world. Thank you again. We're going to have another great interview shortly. So stay tuned.

The post Jerry Gootee with EY appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to John Nottingham, Co-Founder of Nottingham Spirk about “Solving Customer's Problems Through Innovation”.  Get the answers to your “Customer Centric Solutions” questions along with John's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2021. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JOHN NOTTINGHAM'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/john-nottingham-a359a9a/

Company LinkedIn: https://www.linkedin.com/company/nottingham-spirk/

Company Website: https://www.nottinghamspirk.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

nottingham, customer, patent, innovation center, obvious, big, problem, innovation, john, sherwin williams, put, digital, location, prototype, product, industry, dazzled, manufactured, scott, real

00:00

This industrial talk podcast was recorded on location at Nottingham, Spirk and E and y or Ernst and Young or just EY. Both companies dedicated to your success focused on the future and solving big problems contact Nottingham Spirk and EY if you have a desire for a brighter future

00:27

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So good on your hardhat grab your work boots, and let's write

00:45

Welcome to industrial talk the number one industrial related podcast in the universe. And I'm not overselling that. It celebrates you the industrial heroes, the people that get it done. You are bold, you are brave. You dare greatly you innovate. You solve problems. You're changing lives and you're changing the world each and every day. And that's what this platform is for you for you. We celebrate you. Alright, we're broadcasting if you've heard the last one we're broadcasting from Nottingham Spirk. You're saying yourself, Scott, I don't know what that is. You will because I'm talking to the gentleman right here. Right next to me. His name is John Nottingham. And he is one of Nottingham sorry, he's not the Nottingham sorry. Let's get cracking. HEY, this is fantastic. Like, I'm telling you, listener, listeners, you need to put this on your bucket list. Big time. Can Can people just come in and see this place?

01:40

By LIDAR? No.

01:42

Well, do I know somebody that can make that happen?

01:44

I promise.

01:47

So contact me and I'll be able to open doors because this is a spectacular, and I mean, spectacular location. For the listeners. Let's just level set real quick here, John, just give us a little I mean, clearly, it's a bigger conversation, but just give us a little background on who you are.

02:05

Well, my partner John Spirk and I graduated from design school, and we both got fortune 500 job offers my parents were so proud. And we turned it down.

02:20

Then your parents are saying what we found

02:23

a garage. And we started an innovation company and our parents said, What are you doing? What is that? We did it? And I never looked back?

02:34

See? So the question is why? I mean, that's not conventional thinking, John, it is not. It's not it. And I guarantee you, your parents are saying we need to what, what you just graduated, and that's a heck of a school. Yeah.

02:49

But But we wanted to do something different. You know, we wanted to do something big. And we had to start small.

02:58

Right? And by the way, if you're listening, that's a helicopter flying over cut, top of us disregard John's more important than that helicopter. So let's listen to John there. But why? What was that inside of you that said, hey, I want to do something because you come here today? Yeah. I mean, you've seen the whole journey. You come here today. It's impressive. Nothing less, nothing short of impressive. Why at that particular time, did you guys say I'm going to go to I'm going to go a different direction?

03:25

Well, we've always created, we were always, we're always building things, always designing things, always innovating things. And graduating, we just kept going. We just kept finding companies that wanted to go on a journey. And create something and and grow.

03:45

See, this is interesting. I had a conversation with a gentleman and and what stuck out and you guys live it here. Yeah, this is what's interesting. You think of the end user, you think of that person over here, that you're going to be designing something here. And you're going to say, hey, I want to solve a problem. I want to deliver something. I want to I want them to get a user experience, whatever that is. That that was was that a typical thinking at the time?

04:15

Yes. So every I don't care what business you're in. You have a customer, right? Yes. Yeah. So

04:24

you, let's put it that way. Yes. Or it's a hobby. So

04:28

the fortune 500 Number one CEO came to visit us. Ask Doug McMillon, CEO of Walmart, and I and he's going around our innovation center. Well describe our innovation center. Oh, yeah. Oh, absolutely. And I said Doug here, you know, you're the number one CEO in the world, largest company in the world. He says, You know, John, if I don't deliver to my customer she wants I'm done. I need innovation. I need something to make her say, Wow, okay, yeah. John, that's your job. I said, Your I

05:10

see this is interesting. Now I can I can rattle off all of the challenges of the pandemic. Yes. And they're out there got it understand. One of the things that I believe as a positive is the, the the need for businesses to collaborate to solve problems to figure out solutions. And one of the things that popped out is the power of that customer. All of a sudden, I can't get my products. And everybody's a supply chain. Expert. And and it's, it's an interesting realization of how important that customer is. And if you're not pinpoint focused on their needs, you're missing the mark,

05:54

part of our secret sauce. And it's so simple. And it's amazing how many people don't do it blows me away with my client partners, I say I want to know your customer. I want your customer inside our Innovation Center, inside our focus room, behind our two way mirror, I want you to see this the twinkle in their eye. I want to see the body language. They may not even say something, but I want you to see your customer. What are you putting your customers now, all of a sudden, now you have a pandemic? HEY, your your your customers freaked out? What are you going to do about it? Here's opportunity. Say every problem. Every every problem that I see is an innovation invention in disguise. Now, yeah, you'll say, I've got rehab 13 150 issued atoms that we have created co created with our with our client partners. 13 150.

06:55

That's, that's, that's spectacular. I don't have one.

06:59

There we go. So you know what? To get a patent, so simple. It's so no, no,

07:06

no, no, no, no, no, you're soft pedaling, because. Okay,

07:10

go ahead. I'm gonna give you this thing. There's only one criteria for a patent. patent claim. It has to be ready for this. Okay. On obvious. That's it. I'm serious. It doesn't it's it's not a good idea. It's not a great solution. It's if it's obvious, it doesn't get a patent. It only gets a patent if it's not obvious. That's it.

07:39

Okay, so I'm wandering the halls here, right? Yeah. And you've got example after example, after victory after victory of just displays. Yes. All excited. It's like, yes, yes. I just I'm dazzled right back. There was one in there. And when you have that definition, it's the baby cradle one, right? Yes. Come on. That's obvious. No, no, it isn't.

08:02

Hold on, hold on. You want to know if the patent is? Yes, please. Okay. It's easy to do a bassinet, right. Right there. Okay. Our client wanted to stick out. So we had to do something on obvious. So okay, what do I do? I have my customer come in a mother. She's gonna have a baby. What are some of the issues that are happening? So we look at the trends and there's one trend that mothers are co sleeping with their babies in their bed? That's not a good, a good idea. But I'm not gonna argue it. That's my customer talking. So what did I do? I did a bassinet that is swiveled on to the bottom Hold on a second. Hold on a second. Hold on. It's brought to the mother's bed. And the side has a spring and the mother can cradle and CO sleep with her baby in her bed and the baby is is comforted and safe. Now listen to this. So we so we got a patent on it. Right? An obvious yes, it's Las Vegas to the juvenile furniture show right? At the end of the show, they have an award for number one innovation at show. Guess which one didn't bang go okay. If you or your significant other is going to a baby shower wants a big deal. Maybe gift. It's the Bassen nest bass and nest an obvious Oh, this thing is the number one bassinet in the country because it's on obvious see.

09:48

So I'm walking by and I see it and then I realize it's like no kidding. Are you kidding me? This is amazing. Yeah, it is. Yeah. So okay, so as we as we venture in so here's the deal. Alright, so I come to you, I'm a business, I'm going, Okay, God, I need your help. You're going to go and you're going to look at my customer, whatever it is like, what do they need? And you're going to have a conversation. It's real. It's like, what are you looking for? What's what's going on? What's your pain, whatever, you

10:13

know, I say, Be careful what you wish for, because it will come true

10:16

in it and see, and that's interesting, because it's real out there. Right? What I am fascinated by it, is that you'd say, okay, got this idea. We go through the prototype, you're starting to design it. Right. Very cool, right? But you also throw in, is it? Is it going to be marketable? Is there a business case around that? Yes. And then all of a sudden, you're gonna say, okay, yes, yes. And then you're gonna say, now we have to modify, or we have to manufacture right? This product. Yeah, you're involved there. Yes. And that's why you have such great success, because it's cradle to grave grave. And it is because you, you take into consideration and this is where I find I'm sorry, I'm sure. You can tell. I'm geeking out everybody. This is just too cool. Right? Where it starts to fail is like, Here, here's your here. Here it is. Now. Good luck with it.

11:07

Now, let me tell you, that's cool. Let me tell you the secret sauce. Don't tell the other secrets. Anybody? Okay. Remember that? 13 150 patents I say? Now, the US government has given 10 million patents? What percentage? What percentage of those 10 million do you think have been commercialized? What percentage?

11:30

I unfortunately know the answer. Because i i I'm very inquisitive. 5%. Baby?

11:36

Yes. 5%? Yes. 5%. That is, everybody knows that number. All right. Everybody knows, like, that's

11:43

common knowledge.

11:44

I got a patent award. I was. I was National Academy of inventors. I got an award from the from the commissioner of US patents, and he's putting the metal around my neck. And I reminded him I said, I said, you know that only 5%? Yeah, I see it. He's like, Yeah, yeah. I said, we have 1300 50 patents. 95% have been commercialized 95%. And

12:11

the remaining 5% are still in the process of getting commercialized yet.

12:15

So So here's the thing. Why is that? Big? Why? Why is the track record of other patents so abysmal? Because they're invented in silos? Yeah, you have an insights group. And that they throw it over the wall, and it goes to a design group, they throw it over the wall, it goes to the engineer that throw it over the wall to the prototype, or they keep trying it over the wall. Okay. And by the time it's at, it doesn't bear any resemblance to where you started. You see him saying, what we do, this is what we do in our innovation center here. And you're looking at it, it's historic Bill, you like this?

12:54

That's a whole nother conversation, because I just look at it. And it's like, all I can think of is how did they get the material in here? How did they, they built it. And then when you go when you walk in the rotunda, whatever you want to come back,

13:07

you know, you know, the return of our innovation center is bigger than the US Capitol.

13:13

Spectacular. That's the first thing I noticed. It's like, whoa, whoa, taking my breath away. I

13:21

know. It's impressive.

13:22

Very cool. So we're second, the secret sauce that gets thrown over the wall, throwing it over the wall.

13:31

We start with a plant partner, they have give me your biggest problem. Give me your biggest opportunity. Just you think it's impossible? On obvious, okay, right. And we put a team together at the very beginning, we have a project manager, okay, the project manager has leads for insights, design, engineering, prototyping, digitization commercialization, and they're all there at the front end all of them. And they very carefully go through a 12 month process to commercialization and 95% get there. That's the difference.

14:14

How do you and because I, I interview many within industry, my backgrounds industry, and I and I've been experienced in that, that conference room where somebody comes up with an idea. Okay, it might not, it might be a little off the mark, but there might be some nuggets of truth, right? Yeah. But in industry, it gets shut down.

14:40

That's the problem. That's the silo. Exactly. Correct.

14:43

Yeah. So create that cool. Okay. So what we do, don't shoot people do we do

14:48

is we start with the customer. We start with how right? It's all right. Okay. You start with a customer. So you bring a customer in. Okay. and you start talking to him, you know, what about this product or that product? What do you love? What do you hate? What this? Did you start getting this input, okay? And you get their pain points. And you can you start, all of a sudden you open the customers mind and you start picking their brain, what do they do? What do they want, so forth. That's number one. Then you take all of that great data, and you go into your designers. And now your designers have what we call a creative session. And the creative session is we focus in a room, you have about eight to 12 people. And we focus on what we call mild to wild. Man, it's cool. Alright, so mild is the obvious thing, you know, just get that out of your head. Okay. Yeah. Now, you got that out your head. What's the wildest thing you could say? I don't care if it can't be done. I don't care if the technology then I don't care if it's levitating. I don't care what what is the wildest, wildest thing? Now get that out of your head. Now, everything in between, now you have 100 ideas. 100 ideas, I call that the diverging concept, you diverge, and you just, there's no bad ideas, by the way. Nobody can shoot anything down. Okay, good. And you do that. So now the walls are literally filled with posts, felled, and you're exhausted and you go home. Okay, you go home. The next session is the con verging session. You take those 100 ideas. Now you separate them in groups. You sketch your best ones, and everybody takes turns saying, I like this one, make a presentation. But here's this here's the here's the sacred thing. And I'm gonna give it don't tell anybody. Okay? Don't listen, guys. Everybody has three is everybody can do this. By the way. 333 note cards. Everybody gets three note cards. One note card says, nice. One note card says, Who cares? And one note card says, wow. Okay, now, it's coming out now. Put it down. Yeah. Make your make your passionate presentation on this idea. Now everybody at the same time, put up your notecards. Okay, now, he's made a passion or he or she made a passionate thing. Everybody says Who cares? I don't care. Get rid of it. It's never gonna fly. Okay. The next guy comes up. Next person comes up mix their passion thing. Nice. Nice. Nice. You know, that's the hardest one. Yeah, because everybody's got nice product too many nice product is produced. Nice and nice. And they come out. And they have nice sales. Nice sales. But when you have this thing, every once in a while you do. Everybody says Wow. Wow. You know, when you walked in, when you walked in our rotunda, what did you say? Oh, I

18:07

said, Wow, I did.

18:10

Not planned. Wow. Is it emotional response? Boom, wow. Okay. When I when I have this idea, and I put it in front of the group, and I say okay, put your note cards up and everybody says, Wow, I got a winner. I got it. Okay. Then the hard work starts. Yeah. Then you, you know, you design, you make a prototype of it, you always come back to the customer. Okay. You keep on going here. I had a thing, Scott, I think it was a new Iron, steam iron. And it was a prototype, but it looked just like the real thing. And I had a woman in there and said, I want to buy this thing. And we said, well, you know, it's a prototype. It's there's only one I mean, she did she She put her arms around it says I'm not leaving. I want to buy this thing. I knew I had a winner.

19:04

So this is interesting. Yeah. So there's a tremendous amount of energy. Oh, by

19:08

the way, become the number one selling art in the United States. But it is what yeah, what is it? What's the number one? I

19:14

don't? Don't know. But there

19:17

you go. I got a million of these stories to see, here's the deal.

19:20

Here's the deal. What makes this location this innovation center? Yes, this juggernaut and solutions is the fact that when you walk around your to your team, you can go from concept all the way to your

19:38

creating vertically integrated right there. Yes, everything's there.

19:43

Everything's there. Yeah. And you're saying I'm looping in the customer at the same time. So all

19:48

the way through ERP we are at this stage, the customer comes back. And you know, we know by the time we're out in the market, we know but then yeah, but then we never go on a national launch. We go on a soft launch. One soft launch with one retailer, one region of the country, because we want to know, even if we think it's a winner is the price right is a position right? Is it packaged? Right? Is it gonna? Is it gonna perform the way we want to? And then we see that and if there's a if there's an issue, we'll tweak it. No problem. But when we get it right, then scaling is no problem. No problem. It's just so exciting. Let me tell you this story. Amazing. I've the Sherwin Williams twist and pour paint container. You see that?

20:33

Okay, so I've seen it. Yes. Okay, good. Talk to us about the show. Cuz it's obvious, but everybody knew he's like,

20:41

talk not only is it not obvious, I've got 23 patents on it. But yeah, who's counting? Who's counting? Who's counting? Okay, so paint has been in metal cans forever. Okay. You need a screwdriver, open it you need a hammer to close it. You know, you know the contractor. He doesn't care. But the do it yourselfer does big time. So we bring the dirt yourself around. She says I can't get a butter knife to open this. I mean, I don't want what if I had

21:11

sorry, guys, five years? Yes. I was there. butter knife we're getting

21:17

we're getting so they got to open the open the thing with a with a thing. It always pours down the stack. You gotta have a hammer to close it. It's messy. You know what? Maybe there's a better package. So we did. We partnered with Sherwin Williams, we created a product called a question pour paint container. You don't need up, you just twist it open. You poured it doesn't drip. You push it back. And it's a square can and it's wonderful. Now we knew the customer liked it. Loved it

21:48

doesn't get stuck. Now. See, when I saw it out there on the floor, or wherever it was within the journEY around this place? When I saw it, I just said how many times have I taken a can use the butter knife, open it up? Had to share it or do whatever and then close it back up with a nut with a hammer. And it splatters everywhere. It was just but it never changed.

22:15

Is that good customer engagement? I don't think so.

22:17

No, not one bit. This is it. Right? Do you like it?

22:21

Great right here. See? So that is dazzling? Right? It's dad?

22:29

He does stuff all day long. Man. This is a blood test with that. It's it's the it's that little machine. Gotcha.

22:36

And that's it. Yes. And it is it is going to change blood testing in the world. Not the not the world. Why? The art. So let me tell you, let me tell you. It has a little has a little thing called the clock chip, you prick your finger, you take a blood test, you put it on our little handheld machine, right? And instantaneously. You can tell for instance, if your blood is too thin or too thick if you're taking a blood thinner, okay? With not with no antigens, it's used. It uses physics instead of chemistry. Alright, you don't have to get antigens from China. You can do it right here. It's all digital, and it's instantaneous has never been done. And it's on obvious

23:24

scene. That's amazing. Yeah. So you just eliminated the necess. The supply chain, it says it's it's digital. It's right next right there. It doesn't have to tell you, man, it's, it's spectacular.

23:38

It's been what care bike? Yes. mountain bike. So the bike has been manufactured in Northeast Ohio. And because it's an E bike, it's got software that has three modes. One is E by, you know, 25 miles an hour, no license, moped well, more powerful and full on badass motorcycles. 85 miles an hour, right? Yes, same thing. Yeah, it's been manufactured right here, and it's got a plug in battery, you can take it out, you can run your laptop on it in the woods or whatever. I mean, it changes the game, and it's gonna be manufacturing. So

24:21

I have we could, we can definitely talk forever. For me, I don't have the time. I could just sit here and have a great DisnEY Land of innovation, big time. And it is true that you're not underselling that one bit. Oh, not one and how bad now one of the questions I do have, because you've been around for many years. I think we're coming up on what the universe is Xero big 500 And we're starting our second five year 50 year plan. And you should yeah, you'll be around. There's a legacy here.

24:51

We're working. We're working on that. Yeah, you're

24:52

fine. You're fine. But the thing that I'm interested in is how did this whole it's like one day People were talking about this digital transformation. It's great. It's, it's good around a coffee table. But now it's real real. How has that really impacted the way you look at products? Everything

25:12

is digital today, everything. And, and I, you know, when you go into our prototype facility, which is like that prototype, isn't that great?

25:21

I like every I even like, I mean, I like every part of this building.

25:25

Here's the things we ourselves was factory 3.0 Here, we've got all of these, these, these CNC machines. Yeah. And in digital, 3d printing is all that stuff. But we are even taking the ones that are like 30 years old. And we're digitizing. You don't have to have a brand new. You don't have to redo your factory. That's it now. Yes. And so you can you can get you can get predictive maintenance, you can get yours next. Oh, you can do a digital twin of your old old factory and bring it up to factory 4.0 and an eight that hard. See,

26:05

where do you see it? Okay, put your future hat on. Okay.

26:09

Are you kidding me? Scott, I always have my future.

26:12

He was taking a group around his organization here. And you can tell that there's a there's still immense passion. You're never tired about? Oh, no, no. And rightly so. I was born to do you were born to do this. So where do you where do you think it's going? Where's this? My

26:28

God? The sky is the limit. We just have the launch pad here. Alright, we have the launch pad. We're building the rockets. And I don't know how have these rockets are gonna go but the sky's the limit. I'm telling you.

26:41

What if a company wants to get ahold of you, what do you do?

26:43

Pick up the phone.

26:48

World Wide Web, you know that that internet,

26:50

you can push a

26:51

button rallies. And I'm telling you, it's an honor. This is exciting. This is this is the manifestation of me as a kid going to DisnEYland. And in the Carousel of Progress, I have to share this reel with you real quick. So I was here last night, doing a walkthrough, getting all giddy getting all just so jazzed about the whole thing. I go back, my wife and my son are with me. And I just said you can't believe it. And I'm hyperventilating as I explained this particular location, and that I yanked my son. I said, You got to get out. You're coming down here, just because I want to see the dome. You got to see the dome. And then we walked around and you guys have been absolutely gracious, gracious. And it's very cool. Thank you. Excellent. Alright listeners. You can reach him out of the worldwide web. That is it's it's under

27:44

Nottingham's. Oh, there

27:45

you go.com Right. You got that URL.

27:48

I did that.

27:50

All right. We're gonna wrap it up on their site. So stay tuned, do not go away. You will not be disappointed.

27:56

You're listening to the industrial talk Podcast Network.

28:05

Come on. You've got to love that conversation. That is Mr. John Nottingham. He is a trail blazer. You cannot and I mean, you cannot deny the impact that Nottingham's for E y is having in manufacturing industry as a whole. They are solving problems. It is a big deal. Nottingham spirk.com Go out there. And I'm just telling you, you got to put that on your bucket list for an opportunity to sort of see that location. You will be dazzled by alright. Remember, we've got to educate. We've got to collaborate. And we've got to innovate. Not an expert, Mr. John Nottingham and team Nottingham spurt. Classic example. Do not let another day go by without your commitment to that need to educate that need to collaborate and that need to innovate. All right. Be bold, be brave daring greatly. We're going to have another great conversation right around the corner. So stay tuned.

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

projects, roi, organizations, business, companies, paul, industrial, maintenance, reliability, asset management, people, risk, create, deliver, plan, focused, area, professionals, technology, asset

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:21

again, thank you very much for joining industrial talk the number one industrial related podcast in the universe. And it celebrates you industrial heroes, you are bold, you're brave, you're daring greatly. You're solving problems. You're innovating, and you're changing lives. You're changing the community, you're changing the world each and every day. If you're passionate about industry, yeah, this is where you need to be. Because we love to educate. We love to collaborate, and definitely love to innovate. Alright, in the hot seat, podcast, GE Digital is the company. And what's great about this particular conversation, we're going to talk a little bit about risk management and ROI on your asset management projects. Yeah, you need to deliver. So let's get cracking.

01:14

We're also sponsored by occurrent. And Fluke reliability, go out to their websites, both companies passionate about into your asset management, your your maintenance, and making it easy for you to achieve that uptime that is necessary for your for your, your project for your, your business, it's important, that's accurate, and Fluke reliability. Alright. I've been gone for a couple of weeks. And the reason I've been gone for a couple of weeks, I've been very fortunate to be able to attend broadcast from smrp, which is the Society of maintenance and reliability professionals. That was in St. Louis. And then I just zipped on up to Cleveland for the manufacturing and technology show. And both events were just absolutely spectacular. But here is what I learned. Write this down. I know you know it, but I'm gonna have to just say it anyway. Everyone, and I mean, everyone was talking about upskilling reskilling, how do I? How do I deal with my resources that are necessary to keep my doors open? And my business moving forward? Now there's a couple of conversations that are associated with that. That's one, we need people always, always always you need people? And what are the strategies around getting that done? And then to what innovation? What technology can we deploy to help create that business of resilience? So when we're at smrp, they're talking about keeping that asset up and running, managed properly, and and delivering results? And then at the manufacturing and technology show? What do we do? How do we keep people coming in? What do we how do we inspire, inspire our youth to be in into or get into manufacturing? Get into the profession of, of just, you have no idea what was just out there. If you are considering I just ask that you look at this stop. Because if you're young, and if you're considering a profession, I'm telling you, it's ripe, it is spectacular, it is innovative, you're you're going to be at the cutting edge of technology cutting edge of strategic directions for these particular companies. They need you. And that's why this particular podcast is here. Because we want to make sure that you get everything you can go out to industrial talk.com. And we have an education platform. We have all these great articles representing all these wonderful, skilled industrial professionals. You got to read them or listen to them. We got the videos out there. It is truly a great place to be able to begin your journey in the world of industry in the world of manufacturing in the world of industrial for Dotto. It is all out on industrial talk.com We try to have fun, because it is fun. We try to make it entertaining, because it is because it deserves that type of attention. So anyway, let's get on with this interview with Paul. So my a bit very fortunate. He was very busy at smrp. And I believe he is chair of smrp this time around. And boy does he has stuff to say and it's stuff that is very important, especially in today's world. You know, we talk about some of the challenges that have taken place within the COVID COVID pandemic, whatever you want to call it. And yeah, they're real. Don't get me wrong. It's challenging. But one of the great Things that I get out of it. And it was great to see people at these events, getting back to normal, collaborating, and really from the heart, and a desire to truly collaborate and solve problems. Paul is leading that effort at smrp, we're going to have a number of other great conversations. But if you go out to his stack card, yeah, he likes education. He, his, his business card is just way too small for how many things that he does is just as so it's not worth even trying to get all his education. God he is so committed to

05:38

asset management, reliability, maintenance, everything, he is a leader. So anyway, with that said, enjoy the conversation. Paul, welcome to industrial talk, thank you very much for finding time in your busy schedule to share and impart your wisdom and knowledge into the world of asset management, maintenance, and reliability, big time, I'm sure the listeners will grow to appreciate. I mean, you got some mad street cred out there, you do. And I was looking at you, and I'm not going down your bio, but reality is, if you go out to his LinkedIn profile, it's not as impressive as the bio that I received, because it just has you like education. And you're constantly educating, which

06:24

is that it's a fast changing world. And if we're gonna, you know, remain relevant, we have to keep our skill sets up.

06:32

You know, that's that's a whole nother conversation to have. That's a whole nother topic. Because I, I don't know how anyone, especially today, in this particular world, is not committed to some form of disciplined education, whatever it might be read a book, I don't care, whatever it might be. Daily, because you're absolutely right. It's, it's blistering fast even I can't keep up with it. Well, that's not saying much. Yeah, don't don't lose. Don't think about that listeners, I can. So for the listeners out there, Paul, give us a little background, little 411 on who you are. And then we're going to venture into managing business case, ROI risk, which is an important topic.

07:17

What's your so I'm Paul caspo, I've worked in this maintenance reliability asset management space for a number of years, I had a great opportunity several years ago to lead the reliability team for Eastman Chemical, they were really an industry leader Well, before I got there, and that's where I started my foray into really asset management, asset performance management, that that whole space, they were a user. I left Eastman with some other plans, but ended up with Meridian doing asset performance management, or I just call it APM. Globally, for a lot of customers and a lot of different industries. And then, as time went on, we had a buyout from GE. And so we're now at GE entity and my current work is a lot around, I would call it maybe front end engineering, helping customers identify what their business outcomes really are figuring out what kind of value they need to create, to achieve those business outcomes. And, and then after we do all that, we can worry about potential solutions to create the ROI, those three things that really need to be linked together. So I'm doing quite a lot of work in that area, as well as risk management, I'm doing some, some more of all things graduate work around risk management, and how do we manage the risk of ROI. Many times people build business cases and the business cases say I'm going to deliver such and such ROI, but, but deliver less.

08:53

It's interesting, especially the topic of risk management ROI, the financial component around the maintenance, reliability and asset management profession. Not to not to say that there's been snake oil salesmen out there, there have been and they, they they sort of diminish, unfortunately, the realities of an asset management reliability program within an organization and you're going to have to try to sort of distill that and get rid of the negative stuff because the the value is there. Is that not right, Paul?

09:29

Yeah, that that is correct. A few years ago, I actually did a study around this area, we went into our CMMS system pulled out all of our labor hours, all of our, our material hours, everything that we could put together in terms of, of the cost of these projects and looked at the returns and, you know, a good self respecting reliability project, in actuality should deliver over 100% return. Now, it goes up and it goes down. Some of them aren't nearly as successful as others, but it, it is a really high value area to be working in, if you can figure out how to properly execute it.

10:12

So that just brings us to the point of let's, let's talk a little bit about that from a. How do you develop now? I'm not going down the road of the CMMS. And, and bad data and pencil Web? That's a whole other conversation. I got it. But how do we build a the elements of a business case so that we can begin to truly and discipline a insights into the financial benefits associated with this particular case?

10:40

Well, the first thing we have to do is we really need to understand the business outcomes, what what are the drivers that the businesses are looking for? You know, as engineers, many times I say, we get caught up in the elegance of the technical solution. And, and we decide we need to implement this new technology, without really considering what we're there to do. And what we're really there to do is to create value for our companies, and to put together projects that give our companies the best opportunity for success. That's possible, you know, we live, we live in a probabilistic world not a deterministic world, and nothing is for sure out there. But when we start looking at projects, and return on investment, the place to start really is what are we trying to accomplish from a business perspective? The second part of that is what value do we need to create? And then and then we'll put together the project?

11:39

Just for clarification, what are some drivers what sort of give us an example of what outcome of a business give us just sort of a basic ones like, I'm a business, I'm looking at this?

11:51

Sure. This great example, a few years ago, I had Vice President calling me up, and they were very professional and nice. And he says, You know, I could deliver another million dollars to the bottom line, if I could just get over some reliability issues with my equipment? Well, I came out of the construction industry. And what that meant to me was, oh, boy, I really better get cracking here. So that's a great example, he could deliver another million dollars worth of profit to the bottom line of the company if he could get the equipment to run. So that's a great, great business proper.

12:26

See, and I can see that because you're you're talking with that particular example, an asset, the uptime production. And so that that's real time. And And typically, something like that just requires a little analysis on those assets that they've targeted, does that correct? Well, sometimes it's,

12:45

it's a little harder than that. But we do need to go in and do an analysis of why are they losing this? You know, what, what are the problems? And and, you know, what we'll find is, we'll find that some of the problems are definitely equipment related. There have been unexpected breakdowns, other other issues. But I typically also find that there's opportunity on the operation side, they're not running their equipment up to standard, they're not following good processes. And I have to say, to this vice president's credit, we actually contributed more than a million dollars, you know, we did an analysis went back and talked to him, and he focused quite a bit of energy around running a better operation, we focused on getting the equipment to run better, and together, we actually contributed more than then our target.

13:32

Wow. That sounds cool. I like that. I like that approach. And I like that focus. So what we have, from a from a business case perspective, we've got to understand the outcome of the business. Got it? Number two, is, are there steps in this that we need to be aware of?

13:51

Yeah, well, you need to understand the business outcomes. And then the next step is to figure out what value you need. And there are different types of value. You know, there's what I call hard value, that that's the easiest part, it shows up over on a company's financial statements, we sell more product, we increase the revenue, we reduce our maintenance cost, or our spares cost, we lower the cost of goods sold, both of which improve gross profit, that's one kind of value. Often what happens is we may go in and work with a customer and we may focus for six months in an area. And let's say we reduce the maintenance costs 10%. Now we have a choice. Do we take that out of the budget? Or do we reallocate that to another area of the facility that needs improvement? I call that firm value. And then of course, there's risk reductions. And that's at the heart of what we do in reliability it is it is finding that we've got a bearing problem a month before the actual failure, ordering that Barry planning the work and replacing that bearing and nobody even knows about it. So there's a lot of risk reduction activities and and then lastly, there's our intangible values. It's it's how we do our work. It's all of those things that fall into that category.

15:05

So, back to the example that you provided about a million dollar bottom line value, you were focused on the assets, but then the VP would be focused on the operations, which, which would pretty much fall into say, let's say, tangible value, that, you know, how can we be more efficient, whatever that whatever that focus needs to be? I like that. That's correct. Give me an example of risk reduction sort of nebulous. From my perspective, what is that?

15:39

Well, let's, if we think about these projects, let's just think about what happens with a project. Oh, we may do some front end engineering, then we do detailed design. And if it's a software related project, as many of them are today, we do some internal testing, we do user testing, then we go live, right? We go live, and many times the customer doesn't have a plan. What happens after we start this new system up? Whether it's a CMMS system, an APN? system, some other system? We started it up? Now what so there's a lot of risk associated with that. And those, those those risks, if we aren't thinking and planning ahead, could be in a variety of things. No, Postville go live value creation plan. How about this one, this is huge. And all these projects, it is an adaption governance, and a chain management plan. We're changing the work processes that everybody use, we're changing the technology, they're tools. And if we don't put an adoption plan in place, that's a huge risk that can negatively impact the return on investment. Now, the flip side of that is we typically think about risk in a negative sense. But let's step back and say, how about if we manage these things? Well, how about if we have a good value creation plan, we've done great change management, we're focused on the business outcomes, there's an upside to risk, you know, without any without risk, there is no opportunity. But if we properly manage this, we can actually create additional value.

17:12

I like it. And you're absolutely right, I think what happens is we get, we get all just sort of sucked into the value of all of this and the hype, and it makes sense. And it looks good on paper. But then when it gets down to execution, that human element comes into play, and then it gets a little squishy, and I like the fact that you have an adoption, governance plan and change management, and everybody else. I very rarely do people say, Gosh, I like change.

17:44

You're, you're you're correct. Yeah, people, you know, they want to know, well, why should I change? What's in it for me? Why do I need to do this? What are you going to do with this data after I start recording it, all kinds of things, you know, that come together everything from from creating a platform, you know, the old burning platform of why we need to change to integrating short term wins into the whole program, everybody has, you know, wants to play for a winner, and they don't want to wait two years to be a winner.

18:14

No, nobody. It that's, that's sad. Because that happens quite frequently. And, you know, you have the people that are saying, hey, it's gonna take three to five years, I can't even think in those terms, three to five years. And before I, I get a win, or I, and after a while, you're just sort of feel like you're digging a ditch out there, you see the value, but you're still digging a ditch? How do we create a situation where we can experience some short term victories? You have to be proactive

18:47

about that, you know, I always think about implementation. And when I talk to people, I sort of propose a new, a new way to implement, you know, we, we often, you know, go live, we've trained the masses, we've shown him Oh, go do criticality analysis, go do FMEA. Now go forth, and use all these new tools and technologies, yet, we need a more focused plan, we need a focus plan of those. What are the high value areas out there? What are my constraint points? Where am I spending too much money? And and then what are we going to do around those those things to create a value plan where we can actually actually deliver that value. And while we're doing all of that, we're going to plan proactively short term wins, you've got to think ahead. You know, you just can't wait for things to happen. Because as we just said, everybody wants to see progress and they don't want to see it. 24 months they want to see it three months, right? So you have to plan these things. It's you just can't wait for them. This is hard work. You know, this may sound easy, like you know, that this was really hard work of planning in detail what you're going to do. It's

19:55

interesting culturally that typically US companies mean, in general, we look at quarterly financials, we just do. And and we're very rational, maybe I did the same thing, right? Very rash. And if I don't see value to my bottom line, because I'm looking at it, I'm looking at, and I want to see some values. Now, I think that that is a great approach. Now, when we start talking about that planning, making sure that you have those little victories planned out, you're monitoring it, I think it goes a long way with developing that sustainable discipline going forward, right, because it is a human equation when we start talking about deploying these solutions.

20:42

It is and and you know, it's a step by step process. You know, like I said earlier, we need to know, what are the high value areas? What are we going to do once we get there? Oh, we're going to do root cause analysis? Or we're going to do FMEA? Okay, then the question becomes, who's going to do that work? Well, you're going to give it to Bill and Bob, who are already at 110%? Are you going to really step back and say, I'm going to make resources available? And then what skills and support do those resources need to be successful? And, and then, of course, we've got to build some, you know, a project plan and metrics around that plan so that we, we can proactively monitor our progress.

21:23

And if you're going to want to pull out that ROI, you're going to have to you can't just pencil whip this, you can't just so here's my challenge, Paul, and how do we do this? His organizations are fluid, they're coming and going, people are coming and going and going there. And if you don't have a, an organization that has some sort of continuity between people coming and going, then you're you're ready resources that are available that you dedicate it to this particular project becomes suboptimal, for lack of better? How do we organizations create some sort of continuity and manage that risk? Because that's a risk to be able to sustain it going forward? You got the big, you get the victories? How do we do that?

22:12

That's really hard. And in a lot, yeah. And let's think about this happen over the long term. You know, our most successful customers or people that I work with, a lot of it starts with leadership at the top, you know, the leadership understands reliabilities important, it understands that we need to create value. And many of those organizations have grown those leaders up through the organizations with different roles and different assignments. And they understand all that. Now, what happens to those organizations later on, you know, there's the lifecycle to everything, sooner or later, those people may or may retire. Now, the leaders that have established there, and if the organization has renewed itself, then great, but lots of organizations, then people come in from the outside, they weren't raised the same way in the same culture around reliability, it is really hard to maintain that over the long term. It takes great leadership, real vigilance. And it takes a dedication by the company to understand well, you know, these are key elements to our success. And that's a risk, you know, companies, you know, we're mostly working with asset risk risk around unexpected failures, risk around injuries and safeties, and si s and compliance. But companies have these enterprise risk management organizations, that's they're worrying about bigger risk, you know, they're worried about people and, and money and finance and hedging, and, you know, the overall organization. So that's a risk that may not be managed just by us, but needs to be managed by the company at a

23:55

higher level. Yeah, and you're spot on, because I've been fortunate enough to be a part of a number of organizations. And that has always been the greatest challenge. It's never, it's never about whether these programs will deliver because they will. It always gets down to the tenacity, the focus, and I would have to say energy of the team, the individual, the leadership, and creating that continuity, because it's, it's, it's out there. And what always fascinates me, Paul, is we've had this conversation like we were at smrp 29/29 year we're still talking about companies that need to begin to embrace the principles behind asset management, reliability and maintenance and and that it's out there and professionals like you and others can constantly strive to figure that out, and it just always fascinates me that we're still having In this conversation over and over again,

25:03

well, I'm gonna go back to what I said a few minutes ago, the reason we have this conversation over and over again, is because it is really hard, right? It's easier, it's easier for leaders to go, you know, a company to go out, I'm just going to go buy some new equipment to increase my capacity. Well, they go buy that equipment, well, that's sort of a proven process to buy the equipment, it's all equipment, they start the equipment up, you know, that's much easier to manage that it is culture, and people it takes, it takes discipline, to stick to these processes that we know that work, it takes discipline, and it takes leadership to make sure that we're sticking to those things. So it's not the it's, it is like a goldmine, or maybe I should use a bariatric, put this value in barrels of oil here lately, that this is an area that is very fruitful in terms of benefits to companies. But but it really is hard.

26:01

One last question. And I've always I've never had a real straight answer. So let's say I'm an organization, I'm pretty inefficient, I there's, there's a lot of low hanging fruit, we develop a plan of creating some victories, and we do everything that we need to do and we, you know, year one, we've got massive savings, we've got massive and positive ROI. Year two, it starts to, you can't you can't achieve the same success because you're just becoming more efficient. Is there a point where it just starts to, like you're as efficient as you possibly can? Or is there always going to be a positive ROI?

26:47

Well, the better you get, you know, those last incremental values, you know, you're exactly right. It's easier upfront to do a lot of things. And the more mature we get, you know, as I sometimes have the old saying, is the juice really worth the squeeze? Right? You know, how much money is it going to cost me to get that last percent of availability? And is it worth it? You know, there comes a time when you need to optimize everything. So the answer is, you know, that's typically a long road, you know, to get from, I'm just starting to, to where now I really needs to be optimized. But but there is an optimization point associated with this.

27:29

Yeah. And what's interesting, unfortunately, when you start to deploy maintenance dollars, right, dollar, it's $1 off the bottom line, dollar dollar, right. And it's not a depreciated type of expenditure. And so what happens with the fluidity of organizations, other leadership's come in, why do I have to spend that dollar on the maintenance? And then it then it's, it's, it's a cycle? Yeah.

27:55

And it shows up, if they cut the maintenance costs, this monkey shows up on on on your neck. That is why that is why it is really important for us to have good sound business cases. You know, McKenzie did a study a few years ago, and they looked at large software projects, you know, when we have those, whether it's CMMS, or, you know, SAP or whatever it might be, yeah, you know, typically, they found that typically, those projects delivered 30%, less than the projected ROI on those projects, right. So our leadership sort of starts to view a lot of this as a risky business. This is risky business. So. So that's why it is really important for us to have a good well developed business cases, good execution plans value free, and we need to start delivering, we have to deliver what we promise. I like the fact that you have to deliver, I think God are the days when you can sort of just sort of ride on in on a white horse and say, I've got the technology solution, and then right on out and it never, never achieves the objective. And then everybody has a surly or salty opinion about what just took place. And then they just, that's why the culture. That's why there's a reluctance to deploy some of these things because everybody's been burned. And I mean, everybody.

29:15

Unless you're true, Greenfield and that just started from scratch. Maybe that's a different nap. But that's rare. That is big time rare. So anyway, that that's just, that's where we're at. All right. I want to make sure that everybody understands how do they get ahold of you?

29:34

They can reach me, the easiest way is probably by email and that is called Dos Passos. da s. E. o@ge.com. They can reach me there. I'd be happy to talk to anybody give them you know, give them some resources. There's lots of material out there. We were just together last week, that week before last smrp and that that stuff is online. So lots of info Automation.

30:00

It's, it's if you're thinking that it's hard to find information listeners think again because organizations like smrp, Paul, others, other practitioners that are passionate about reliability, asset management, maintenance and, and developing the solutions around that. It's all out there. It's an important professional. I've always been very bullish about it. And I've been, because everybody just is so collegial. Everybody wants to help everybody to be successful. It's an it's an interesting culture that exists within the, the realm of maintenance and asset or liability and all that good stuff. This is alright listeners. That's Paul. He's with GE. And we were definitely talking about ROI. We're gonna wrap it up on the other side, do not hesitate or do not go away, because we will be back and we will have this conversation on how to get ahold of Paul. So stay tuned.

30:58

You're listening to the industrial talk Podcast Network.

31:06

All right, a final shout out to Paul Casto. Go out to his card. Paul castle on LinkedIn. You know, you type in his name, that's ca sto comma, G, you will find Him and you will realize how much work he does within the maintenance, asset management and reliability space. He is a leader. So don't hesitate contacting them. All right. Again, we've got to educate. We've got to collaborate. We've got to innovate. There are challenges facing industry going forward. Heard that smrp heard that at maintenance and the technology, manufacturing and technology show. Absolutely important. Go to industrial talk.com We're gonna continue to add to it we're gonna continue to highlight great, great professionals and companies dedicated to your success. All right. Be bold, be brave, daring, greatly hang out with people who are bold, brave and Daring Greatly like Paul, and you're going to change the world. Thank you very much for joining the industrial talk podcast. We will be back with another great interview shortly.

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industrial, alex, technology, people, digital transformation journey, data, ot, business, companies, enterprise, customer, supply chain, digital transformation, pandemic, solutions, Hansa, industry, tx, machines, legacy

00:00

Hey industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely increase reliability, you bet ensure operational profitability. Yes you do. That means you need 20 473 65 insights into your supply chain Look no further cap logistics go to cap logistics.com or just call them they're great people 800-227-2471 also TX one now you know cybersecurity is important if you're on this digital transformation journey, TX one networks has the solutions for you. And you're saying to yourself, Scott, they're going to be complex, they're going to be difficult. No TX one's taking that into consideration. And they provide a suite of solutions that truly meet your cybersecurity needs. Go out to TX, one dash networks.com and find out more, you're not going to be disappointed. Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's go Alright, welcome to industrial talk. This is where we celebrate you industrial heroes, you are bold, you are brave. You dare greatly. you innovate. You're changing the world. And you're changing lives as we speak. Right today. Thank you very much for joining in the hot seat. We have to Odia is the company, Alex West, and Hansa. In Gar, we're gonna be talking a little bit about ot IT Convergence. And how do we make that happen in this digital transformation journey? So let's get cracking. Yeah, everybody's talking about that. ot IT Convergence important, especially when you're in this digital transformation journey world that we live in. From an industrial perspective. It's it always gets down to people, it's always gets down to organizations talking common focus, common interest in what is needed for the organization. And right now, if you're looking at going down this digital transformation journey, you're gonna have to have that conversation. Before we get into that. Just another FYI, Hurricane Ida slapped us upside the head down here in Louisiana. And for the most part, we're fine here at international headquarters for industrial talk medium. But there are a lot of people in need of help. And I encourage you, if you have it in your heart, if you desire to, to help out in any way, shape, or form, just go to redcross.org redcross.org has everything you need, you can get you can get engaged, you can provide help where help is needed. We on the other side of New Orleans, where I live, which is Mandeville, we had some trees, had some fence fall down, but pretty much what is always interesting to me is the human spirit, the human condition where the next day we were out and about cutting trees, and getting life back to normal as fast as possible. But this does not. I mean, we were out of power for a week. And we're still down from a Wi Fi perspective. But I mean, we survived. And that is important. But a lot of people south of us are still struggling, really got hammered got flooded, and just keep them in your thoughts that that they need help. And it will continue for some period of time and a lot of people, there's still people that are out of power. I can't believe it. I gotta tell you, South Louisiana in August with no air conditioning. Yeah, that's, that's tough detail. So keep that in mind. All right. Another thing I want to be able to point out, and we're going to be starting this to we're starting the utility Roundtable. And that's important because we want to be able to highlight how the energy industry is venturing into, of course, digital transformation. And that is great conversation to have you got microjet you got, you know, it's just there's a lot of things happening, and a lot of big time thinkers solving the problem. So keep on the lookout at industrial talk.com for these particular series. The other series we're going to be talking is is what I call Mt. Ms. That is

04:50

media, technology, marketing and sales. Why is that important? And why am I all geeky and happy? About that, well m TMS because I get tired of saying the words, no matter what your tech is, no matter what your solution is what no matter what you're offering, there is a necessity to to figure out how to use media effectively for you, you've got to do it. And then you've got to leverage technology. From that perspective, if I'm using media, I've got to leverage technology. And there's some incredible technology out there to help make your media life easier. Marketing, what are the strategies associated with marketing that you can deploy today? And, and going forward? What are those strategies, and then of course, sales. Yet, if you're not, if you're not closing deals, it's a struggle out there. And we're going to be pulling together a great organ of a group of people that are going to really talk about Mt. m s, and and be able to just offer it to you. It does sort of talk me is all about that. It's great to have conversations that are around the stuff that's happening within industry, the the industrial for Dotto, the edge, the IoT, the IoT, we need to be able to communicate our message in a way that makes sense, it's got to be, to a certain extent provocative, it's got to be human, it's got to be human. Don't shy away from that. It's got to have a strategy around it. And of course, it's got to be entertaining. If it's not entertaining, and you have the cure for cancer, everybody dies of cancer, that, put that on, I don't know if you can put that on a bumper sticker, but that's the reality of it, just FYI. So you're gonna have to get out of that comfort zone. Anyway, industrial talk medium, all about that. And, and being able to just continue to look at what's available to help industry succeed. We need you, you need to be successful. You need to be able to transform the world. That means you need to be able to communicate your message out there in a big and wonderful way. All right, let's get on with the interview. Omdia o M. D, I want to make sure I got that right. Because I don't want to I don't want to mess that up. Oh, m d. I was right. I was going down that road. But I didn't want to leave that but Omedia and Alex, Wes and Hansa Iyengar, incredible conversation. And not and for me. Personally, I love the fact that organizations like Gandhi and others are looking ways of being able to bring them together and bring people together and and because it is what has to happen. You have to come together. Okay. That's just me. I'm pushing myself out there. Tried to be vulnerable here. I don't do well with vulnerable but I am human, happy. Whatever it is. All right. One last mark. redcross.org please consider giving. All right, enjoy the interview. All right. Welcome to industrial talk. We have two incredible guests. I'm always excited about interviewing individuals from I'm going to get an idea. Did I get that right? I'm gonna wear I'm all worn out by the stress of me remembering and being able to pronounce that name correctly. All right. We have Hansa, did I get that? Right? Did? Did it. Okay. And Alex, did I get that name right? Just about? All right. For the listeners out there, we're going to have to start out with a little background on who you are starting with you. And so how, who are you talk to us.

08:37

I'm a principal analyst and on the US enterprise IT practice. I've been an analyst for almost 15 years now. And I've been covering the systems integration and IT services space for all this time. I cover a lot I do a lot of work around digital transformation itself and how that works in enterprises. And part of my role involves me advising enterprises, on our enterprise customers on best practices, strategies, and you know, guiding them through their transformation journey.

09:10

And if you're looking at on video, she started her career at the age of five. No, I did not. I'm older than I look so clearly, clearly. Like Alex and I have been rode hard and put away what I mean. Without a doubt. It's like, well, geez, gosh. And Alex, this is the second time you've been on industrial talk, but still give us a background.

09:33

Cool. Thanks for having us again. Scott's Yeah, I'm Alex West. are on the I'm an analyst on the over the industrial IoT team. So I have a background looking at all the automation, manufacturing technology, everything from all the exciting stuff like sensors, bearings, belts and chains. But last 510 years, last five years as IoT is, you know, got the buzz behind it. Now things are getting a lot more interesting. So we're really looking at That transformation of industry so I kind of splitting the

10:06

here's a quick little off the off the chart question, Do you find that the digital transformation journey This is to you Alex digital transformation journey was accelerated as a result of the pandemic.

10:18

I think it was hindered, but it set the acceleration post pandemic. So, you know, you had the IT budgets were cut. But those companies that had already invested in are already doing some of these remote operations and things great and we carry on, they're better other than around cans, the cans that were being kicked down the road. Now the company is already looking at. And so we've got amazing.

10:41

Alright, let's talk a little bit about convergence of OT and IoT. Now on so give us a little background, or define what OT and it, what's the difference? And then Alex, we're gonna go talk a little bit about what do you mean by convergence? Give us a little definition of Ott?

10:56

Well, from how I look about it, look at it as ot is the part of industrial, you know, enterprise scientists or companies that keeps it running the machines and manufacturing, you know, the supply chains, and all, while it is a technology that drives these processes, and these value chains within the business. So it was a time when, you know, for most industrial customers, when technology was primarily their supply chain software, maybe a big SAP system, that, you know, they used to raise invoices and stuff. But over the period of time, we've seen that, at least in the last seven or eight years, the use of data has accelerated significantly because there are multiple ways in which it brings value to the industrial customer brings optimize or optimizes efficiencies in the OT processes and the OT value chain.

11:51

So that's why convergence, and and bringing the two together is important, right, Alex?

11:57

Yeah, that's right, you know, you've got the operational technology side, and it have been traditionally completely siloed. You know, they don't, it doesn't want to talk to it. And it kind of gets frustrated with it, you know, it's different technologies, different persona in different, you know, stereotyping, but different types of people in these different departments. And so there's very much been a slight analysis hanselman mentioned, if you want to start doing all of this digital transformation, you know, there's a lot of companies, how do we improve productivity, quality, and all these things, if you're trying to have a new approach to this data as part of that, and now it's data from the factory floor all the way up to the enterprise level shop floor to top floor integration, you've got to bring these two teams together play nicely to really generate the best benefit for the business.

12:44

Yeah, that's some heavy lifting. Go ahead. Haha.

12:47

Yeah, and, and the data doesn't just end there. The data also has to include data from customers, and the customers customer. So if it's a if it's a manufacturer of let's say, baking machines, they need to know what that customer is baking, how frequently they're using it. So I've seen cases, where do you have these, you know, manufacturers of these machinery, put in IoT devices to get data from their machines that helps them provide different set of services, you know, predictive maintenance services. And I've seen a couple of cases where the manufacturer of the machinery went from being a manufacturer or producer to a provider of services where they don't sell machines anymore, they lease it out. And and they charge for that, you know, annual maintenance contracts, and in order to build on top of it. So it's a completely new business model that is transformative. In talking about moving your SAP to the cloud. That is fine, it enabled transformation. But that itself is not transformative. So there is a long way to go before in a large industrial customers can say that they have really transformed their business.

13:54

But Alex?

13:56

Well, yeah, go ahead. Go ahead.

13:57

If you think of data condition, something like condition monitoring condition, it's been done for decades now. small increments in improvement and analytics, that's basically as fundamental that's not transformational. But when you start measuring the health of an asset that ties into how hard you run your operations, which ties into how well you can deliver products, your customer when you're going to deliver, changing potentially to selling them an outcome as opposed to selling a product. Now you and then that linking into your supply chain. Now you're really doing what we talked about transformation manufacturing

14:32

the scene, I think it's dead sexy, what you guys are talking about, and I believe you're grabbing that data, there's gold in that data, I've got to figure out where the gold is I got to do a little mining, I got to get rid of some of the stuff that doesn't make sense, but there is gold in that data. And it does create a more resilient business, right? I've got greater uptime, I've got you know better you know better asset management and it just keeps on going and going and going and I have visibility into my What my customers have. But it all starts with data and and that strategy of how do you get it? Is that correct there?

15:10

Yeah, it has to start with that convergence. And like you mentioned, Scott, where I and then Alex as well, where it and ot don't talk to each other well, there's essentially the CEO is the CEO who sits on both their heads and says, You know what you guys have to work together. But many times, it's a forced relationship now that that, you know, kind of forcibly shoving it down or distraught or shoving it down, it stopped, that has to actually stop, you know, you have to take a step back and say, you know, what, this is what we are working towards. And I think a lot of that has to do with the fact that many industrial and manufacturing companies do not have a very clearly defined vision. And this is something that I was discussing with one of my colleagues on my podcast at the end of the show. You have a podcast that you just sort of just it's a baby. Yeah, but it's growing. So yeah, but we talk about things that are strategic to digital leaders. So all things that impact leadership in the digital age in that podcast. So we were just talking about the fact that you need if you have a clearly defined vision, for example, upss that they want to be the enabler of global e commerce. You know, it's it's, it's one sentence, but it's short and sweet and pointed to become the enabler of Global eCommerce, not just not just the US, not just Europe, global. So what do I have to do to align myself to that vision? What are the investments I need to make? What what technologies do I need? What will help me drive my business to become the global leader in a driving ecommerce supply chains across the world? So I think having that vision is the number one priority to bring that convergence between it and ot. Yeah, but

16:57

here's the funny thing. Alex, I've heard that, you know, that's good. That's that, I get the picture. I see it, I, I am all into it. But how many times have companies come out and say, this is where we're going, and then they change their direction? They have to stick by that vision. In the case of ups, they've got to stick by it. They've got to put the capital behind it. They've got to do that. How do that that's where trust and and, and a desire to do it comes from Do you agree with that, Alex?

17:28

Yeah. And that's, that's got to come, as it said, that comes from the top down. So well having these initiatives, but it's also and this comes to that like to a tee. Yeah, it's having all the themes at the table. Because we sometimes hear about, hey, the CEO had said, we're going to do digital transformation, and it kind of gets thrown over the wall. And the operating it goes into the light. Okay, you've just told us go play with a lot of new technology, we need a bit more strategy, or it's having that focus, where it mot are at the same table and that Hanson said, it's a it's a constructive discussion. It's not just here's a dictate, this is what you have to you have to digitally transform it, how are we going to bring it together? One of the big things we find is that companies don't always look at what the pain points are, you know, there's a buzzword digital transformation, right, we've got to digitally transform. Let's go and throw loads of sensors out there, we'll send it all up to the cloud and figure out what we're gonna figure out. And it can't it's got to be the other way. What are we trying to do? Yeah, trying to go and get the OT and the IT guys on board so that you know, what's possible. Start with starting with the end in mind

18:36

seeing I love that, starting with the end of mine I but the reality is haunted is that companies to be truly resilient to have some sort of longevity some legacy, or they're just going to have to embrace digital transformation. And and, and it makes sense. It's not just buzzwords out there. It makes sense. Is that correct?

18:58

Of course it does. And if anything, if you look at the last 18 months at the start of the pandemic, I think the the manufacturing and the industrial segment was one that was impacted the most when global supply chains just just locked down overnight. Everything was in shortage, you know, you didn't have no draw materials, you couldn't get consumers the products they needed in time. And that speaks a lot to your business, right. You're as a manufacturer, it's your duty to get things to the market to the shelves on time for the customers to consume. So that and like Alex mentioned this at the top of our discussion that he has seen there's been there was a kind of a dip but then the acceleration in adoption of technology had just just skyrocketed. I think it's got a lot to do with this jolting reality that that that many of the industrial customers faced at the start of the pandemic that uh, you know what, we are not as resilient as we thought we were our supply chains. You know, our ecosystems are not as resilient as resilient as they thought we they're so what is the problem if people move to two Remote working, you know, model overnight, across the globe, it was not just one place and no no company. No, no nobody I've ever spoken to in the last 18 months had a disaster recovery or business continuity plan that accounted for a global pandemic of this nature, not not one not. So everybody was caught unawares, and that proves the app. But the ones who had made those investments in technologies were the ones who were able to pivot really quickly. For example, I can, you know, locally in in the US, we have Walmart, they were the one of the earliest were able to offer online shopping pickup in store. Yeah, so having that having that supply chain resilience, because they had made investments in the technology needed to support that, that you know, and having an app having the ability to provide consumers with a with a mobile phone app that they could use to quickly make those orders. And, you know, and check what the status is of the order. I think that makes a lot of sense. And again, it comes to having not just the digital tools in hand, but the fact that they have visibility across the entire data spectrum. They know what's where, in what's coming, what's not coming. Yeah. So So again, it brings us back to the table that technologies should not be invested for technology's sake. But for the sake of how can I use these tools? technology is a tool. It's not the be all end all. It's like, how do I use this tool to make sure that I my company can be at the best that it can ever be?

21:28

How do I get Alex Alex's point having the end in sight? Right? I think Alex, and maybe it's just me, I believe pre pandemic, we were somewhat lazy. And I and when I say lazy, it's like, hey, whatever to your point. Honza is that, you know, nobody had global pandemic on their, you know, disaster recovery plan. Nobody is I got but that's hurricane that's fine, you know, whatever. But we were lazy. But now I find that we have the ability to be able to truly trends. And I've mine, me consumers DNA has already been altered. I look at I like the world differently. Right? And it's because I it's like, yeah, I'm never going into that store over there. Because they bring the groceries out to me. Yeah. And it's so. So what do we do, Alex? How do we, how do we facilitate, there's still a lot of resistance, I'm just good, bad and ugly, positive negatives, everything in between in the spectrum is is definitely out there. Give us a roadmap on how we can begin to bring the OT and it together in this whole digital world that we're living in. Okay,

22:44

yeah. Just before I do that, just jumping to a point that Hansel mentioned, around that whole idea of remote. Everybody was going remote. You look at how that solves a big problem in industrial. So yeah, we had COVID. And everybody was working from home. One of the biggest headaches for manufacturing CEOs at the moment is talent. Everybody not about people retires right? loss of skills, you know, who who's the people with that tacit knowledge about how to run it. So the things that have been put in place, post COVID are actually things that are crucial, a little bit longer term for the industry over the next few years, as we see people retiring anyway, remote Centers of Excellence where there's training, augmented reality, these ideas about providing additional training. So I would just highlight that I think Hansie Hansie is the great word jolt is kind of jolted people, but it's also now support in the future. Yeah, like that. In terms of what needs to be done now? Yeah, I think one of the big things is coaching, you've got networking and infrastructure, you've got that all the technology, but the people part is key. And as hunter mentioned, sometimes it's got to start at the CEO. But one thing that we've seen some companies do is actually transfer jobs. So we've seen it where it had the CIO has actually been pushed into a CIO role. environment or vice versa to say, look, you guys are going to experience what their their pain points are really get exposure to what they care about, you know, an IT guy, his idea of downtime, is we're going to force a patch and you're going to have to run it and yeah, yeah, the OT side is like, you are not going to interrupt production. That's the one we cover. So just getting shared experiences is one way we've seen it being done and is interesting.

24:34

Because that that your you bring up. I've heard that conversation a number of times where Hey, I've got to do a patch. You're not bringing me down. Everybody's complaining about it, doing whatever they can, but we have this other thing going on here and it's just it's a constant state of flux and pressure and friction and it's not a good thing. I like that idea. About Alright, okay, IT manager Come on. To LTE and see what that's like, Okay, I think that that really sort of opens up other solutions or insights. Right? What else? What else do we need to do?

25:11

Oh, well, one more thing is that in most places, it is given a mandate. It's like your CEO, it's your job to keep the lights running, and it's your job to make sure it my ot guys get what they want on time. But then, to allow them to do that also requires you to make investments in in in it. But that's not how it works. It's like, Hey, I know, you know, hey, it got to take 20% of your costs off. And then at the same time, give me the word, you know, how is that going to happen? And if that's not how it works, the other aspect is that many times the CIOs office, short sells itself. Like they have the ability to bring a unique perspective on the role that technology can play in bettering the business. But they don't usually do that they are at the table. But they sit at the table and they they just listen to what everybody else is saying. And then they say, oh, know what these are the requirements that we see. And but you have to be proactive, get the it ot guys in the same table, talk. And don't forget marketing. Those guys are essential, because they are the ones who are out in the market to the customer. So they so you bring all these perspectives and as to what the customer wants, what the business wants, and what technology can do to facilitate that. I think that having that conversation where everybody is an equal partner on the table, I think that's essential. Yeah,

26:38

we think a lot about the C suite. And senior leadership is really about bringing the people with you on the journey. Yeah, we see a lot of projects where, hey, we're gonna do this. And, you know, Bob, the maintenance engineer says, I'm not going to have at this technology come in and take my job. And you know, it gets mothballed. So it's really supporting the people that are going to be using these technologies. We see companies doing things like data, citizenship programs, they have get data champions, we saw one vendor of the solutions that we're doing that kind of drink your own medicine. They offered incentives were people on the line, if they came up with good applications, for these projects for digital transformation projects, they get a bonus. And so now now, rather than everybody seeing it as a potential threat is like, Hey, cool, we can prove our jobs we we bought into the introductions technology.

27:28

Yeah, that's it, that's got a lot to do with democratizing innovation within the business. It's like Mark

27:33

Holden, hello, I gotta write that one down democratizing of innovation.

27:39

Yeah. And that's something we're seeing, you know, when I speak to a lot of vendors, and I speak to enterprises across the spectrum, not just industrial. So I see a lot of that happening in, in sectors like retail, or hospitality and logistics and banking, where they are equipping their, you know, non it employees with the tools to come up with solutions that still, you know, fit the compliance and security requirements of the enterprise. They work with the existing infrastructure, but it allows them to come up with small modifications of features to do something faster and get something done quicker. So the customer is happy. And these innovations and are then put together, it could be a hackathon, a lot of people, you know, they use that word now hackathon, where you have your citizen developers, as they're called, working on bringing in some new ideas, new, new, innovative uses of existing technology within the enterprise. And having that approach itself is essential. And and that kind of familiarizes everyone with it, it's all it is not a bad word. It's not a black box, where you just throw in some requirements and expect that it gives you results. But then, but having that ability to bring I think it requires a lot of communication requires a lot of change, management will happen in the background, but breaking that glass barrier between it and OT and telling them that you know, you're not you're not enemies, you guys are all on the same journey with everybody else in this organization. We all got to work together to pull this in a business down into the digital future. I

29:12

think that's essential, especially for the industrial environments. that's crucial. So for talent acquisition. Now the idea Yes, hearing, you know, who wants to, you know, pick up a greasy Spanner that that's not attractive to the new workforce when you're hiring these technologies that is really crucial for for manufacturers.

29:33

Yeah, that is like it's huge. So what I hear you saying, and it's First off, I like the idea of trance, you know, transferring jobs good enough, no, be a part of this whole greater picture, see what people are doing. I like the the need to invest in it can't just pull back and then try to do that. I understand that. I like the fact that bringing people on the journey on this digital transformation journey. And then finally, of course, the demise of democratizing The, the innovation, I like that it has to happen from, from a business perspective, it makes good business sense. And it is truly the technologies, the technology, right? It's people, it always gets down to people. Yeah. And being able to bring them in. Okay, so we got all that sounds great. Kumbaya, I'm all in. But there's there's always roadblocks. What are the roadblocks?

30:35

The biggest one, which I see in from the technology standpoint is the fact that I mentioned right at the start in a legacy system 30 year old for Yeah, which are, which have been, you know, it so many fixes have been applied on top of it. So many layers and layers of, you know, API, or whatever you want to call it, Devon birth, it's baked on top, to such an extent that the system has become extremely brittle. And there is this, there is this fear this this fear that freezes most of the industrial CIOs in their tracks, or when they will even think of touching that legacy system, you know, what, if I don't know what's going on, because 40 year old technology, the guys who built it are dead. There's nobody there anymore, who knows the code, there is no documentation that exists. But if I'm gonna go tinker with it, I gotta be dead sure that I can come out of it, you know, without disrupting and without breaking the business. So what do I do? Uh, you know, what, just let it be let it run in the background, we build one more layer of API's on top of it. Right, right. Yeah. Because it because each generation of CEO does not our CIO does not want to carry the blame of being the one who broke the business. End of the day, yeah, it's like it's a job. So I think getting rid of there are tools now that are available that that can help break that chain of legacy break that dependency on the legacy system by containerizing it by quarantining it and building incrementally, there are automation tools out there. And there are vendors who are who have got those tools and got the talent who can come in and take the rules take the business rules, the logic and the the intricate details from the legacy system, the custom, the hundreds of 1000s of customizations that have been built on top over the decades, and take them out and make sense of them and bring them to the digital age one by one with an you retire it in portions without really, you know, breaking it, essentially. So I think having that that approach and having that courage, I would say to kickstart that initiative, and go ahead and do it. And once you're, it may take three years, it may or may take five years, but then once you have retired that legacy system, you're no longer bound by the ball and chain that prevents the business from moving at the speed and the flexibility that the digital age demands.

33:03

See, I knew that that was gonna if you want to add to that there, Alex, because that's a tough one to follow, right? There is a good

33:13

part is that right? setting expectations around rate of change as well, you can get people again, it and ot is different worlds, a laptop lasts for three to five years, you know, a machine might last 50 years. So there's this idea, hey, things are gonna change. And you're not just going to replace, you know, half a million dollar machines just for the sake of doing IoT. So kind of responses that you strategize, you've got to find where you can do it now. We're going to build it in the long term. But as you're doing all of that, I think it's the data side of it. Going back to what you mentioned earlier, is key having a very clear data management strategy. How are we going to Yeah, not just recoated things a little bit. So they integrate and just kind of work now. But how is this going to be tied into our long term goal of everything integrates having a very considered clear data management.

34:05

Yeah. I like it people

34:06

people say data is new oil. But you know, we don't put oil in our cars we put gasoline in the data needs to be refined. So we don't need just the oil refinery to make it something we can use.

34:20

Yes, now, that is the first time I've ever heard that. And I like it. I like the word. That's alright. So I'm going to steal that. And I'm going to claim it my own. No, I'm not. I want. But I do like it. You're absolutely right. And a lot of people, this is another topic, but I've got this legacy data. And it's dirty and it's filthy. It's great. I don't even know how you begin to refine that data. Nobody ever wants to raise their hand and say, I'll take care of it. Nobody. I haven't met one person. They say yeah, maybe but then they just fall off. Okay, we're gonna have to wrap this up. Now. Ponce, how do they get ahold of you?

34:57

You can reach us anybody wants to talk to me can reach me on My email id just turns out I anger@omdia.com or ask an analyst@omdia.com. So you can send a query to ask an analyst and they will get put you in touch with me or Alex or whoever else it is within omdia. Who can answer that question for you

35:15

like that. Alex, how do we get a hold of you? Because you, you did well against concept because she's he's bad, but I'm telling you right now she goes, yeah.

35:24

Alex west on the.com asked Matt, I saw someone. All right. Follow up. Questions.

35:30

You guys were absolutely wonderful. Thank you very much, you brought a lot of clarity into a topic that I believe well is still at the beginning. And and it is still a journey. I always talk about the journey. But But you're the professionals. I am just at the humble learner in this whole event. Thank you very much for being on the podcast. Our pleasure, thank you for having us. All right, listeners, we're gonna wrap it up on the other side, you know, you're gonna have all the contact information with both of these fine professionals. So, so don't come to me and say, I can't get ahold of him, because that's a lie, because it'll be out on industrial talk.com. So stay tuned. You're listening to the industrial talk, Podcast Network. All right, a hearty thank you to Alex and Honza for being on industrial talk. The company is omdia we talked again, OT i t convergence, important conversation for you to have, make it happen. They've got the solutions, look them up. Because you can go on industrial talk.com. Right. And you can find the contact information, you're not going to be disappointed. All right. redcross.org. You know, they have a Hurricane Ike to help out there. Consider. There's a lot of people that are in need of support and solution. So consider that put that on your bucket list to do. All right. We've got the industrial Academy out there, sharing all this great knowledge to people that really can be transformed by trying to make it easy for them. Industrial talk is trying to make it easy for them. So consider to be to be a member. And look at that. Thank you. All right. Thank you for doing what you do. It is an honor to be able to know you and you'll be a part of it. Thank you very much. We're going to have another conversation right around the corner when we get the Wi Fi back up. So stay tuned.

The post Hansa Iyengar and Alex West with Omdia appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about “Powerful and Flexible Cybersecurity Network Solutions to Protect your People and Assets”.  Get the answers to your “Industrial Cyber Security” questions along with Richard's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

PODCAST VIDEO:

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Unveiling the Hidden Risks of Industrial Automation Programming – Security News (trendmicro.com)

Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments – Security News (trendmicro.com)

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

deploy, typically, network, industrial, richard, iot, product, solution, devices, environment, talk, scott, endpoint, diagram, important, cybersecurity, provide, business, txOne, traffic

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right, again. Welcome to industrial talk. This is where we celebrate you. That's right you I'm putting my pin is pointing right at you, industry hero. You are bold, you are brave, you dare greatly you innovate. You solve problems, you ask the questions. Why not? Well, what if you are the dream makers, you are changing lives and you're changing the world. This very day at this very moment. That's why we celebrate you. Alright, this is number five. In a series we are doing on cybersecurity with Trend Micro, Richard Kuh is always in the hot seat, getting peppered with questions from me. And if you have not checked it out, you've got to look at the other podcasts to this one. It builds. This is where it gets real. This is why this is stuff is important. You in the digital transformation world.

01:16

You better look into this. Alright, let's get cracking.

01:21

Yeah, it gets real. I mean it is it is head if you're saying yourself, Scott, I want to get into that whole digital transformation journey. cybersecurity, Scott, what do I need to do to get in that digital transformation journey? Well, there's a lot of things. And one of them, of course, is a solid, safe, secure environment, and you need solutions. And you're saying to yourself, Scott, but it's complex? Nope. Richard makes it easy. This particular series, this is number five, of course. And we have been on a cybersecurity journey. As you can tell, we've been walking down this path. And just talking cybersecurity, we spoke of cybersecurity threats, sort of laying that foundation. We're talking about the challenges if you're in that digital transformation. That's number two. Number three, we talk about best practice, because you're already cotton, you're saying yeah, I see the threats. Yeah, I see the challenges. What do I need to do best practices? Number four, you need tools? You need things that are just like, yeah, let me plug it in, do this. And I can start on my security journey. Right. And on this particular series, right, number five, we are talking about the hardware we're talking about. Let's just sort of look at my thing here, because I want to make sure that I get this right.

02:49

We have spoken one last week on the endpoint products, right endpoint products. How do we how do we deploy those today? This conversation is network products. Yep. Don't worry. Richard does a great job at differentiating the two. Right? And so you can, you know, go out to industrial talk, you got, we got these great downloads. I mean, we've got these diagrams, you don't have to, there is no reason Trust me. There's no reason why you can't just sit there and go, I got it. I got it. Let me chalk this up there. And here it is. here's a here's a diagram, I'm looking at a diagram. We're going to have all of that out on industrialtalk.com and specifically the one of our network, it's a 1010 Deck diagram with

03:38

TX, one trend, micro, all of the stuff that's right up there. And it's, it's pretty doggone cool. Even I can follow it. And I'm not the sharpest tool in the shed. Now, before we get into this interview, I want to just make sure that you understand industrial talk is going down the road of industrial talk to Dotto, because I have no other word to call it, it's a change. And I want to make sure that you understand we're not just highlighting me and, and and these wonderful professionals. They're going to be videos, there's going to be articles, and it's going to just be across the board not coming from me but coming from industry, industry leaders who are at the cutting edge, you just go there and then springboard wherever you want to go. If you want information, the latest and greatest information brought to you in a way that All right, this is pretty cool. Industrial talk, the the new one is where you want to go. Trust me, you do want to go there. The number two part is that

04:38

we have this industrial Academy, then we're going to put all this stuff out there on industrial Academy to and what we have come up with is a sort of show, you know share it forward or or give it forward or whatever that that term is, but from an educational perspective to communities and organizations that are in need of what we

05:00

These leaders bring to the marketplace, they've got to learn education changes, education changes lives. It's the bottom line. And we have to collaborate, we have to come together to, to share and be able to provide this wonderful information that is, is available out there. Go to industrial talk, be a part of that effort. Because there are a lot of people, a lot of communities, a lot of countries around the world that would greatly benefit from your insights. And if you want to be an instructor, if you want to share your knowledge, the industrial Academy is where it's at. We'd love to have you on that Academy so that we can help the world from an industrial education perspective. Don't get off tinkly. about that. I know I do. I do. You guys have got it. industry can change the world and change lives. That's the bottom line. All right, let's get on with the interview.

06:03

Well, let's say the series a continuation of the series. Once again, this is network stuff. This we've talked about endpoint, we've got a series out there it is a must sort of consume, and re consume it. Get this stuff, right. Okay. So out on industrial talk, we're going to have this deck, it's going to be in PDF form. and download it, see it, grab it, learn it, listen to Richard, reach out to them, reach out to th one reach out to Trend Micro you will not be disappointed. Alright, let's get going. Enjoy the interview. All right, Richard, welcome back to industrial talk. Now, listeners, this is an important conversation. We're talking cyber security. We're talking we we've laid the foundation, we have a number of cybersecurity related related topics for you to consume. And this one is we're talking about now that we've recognized the the challenges that exist out there, we need solutions, we need solutions to be able to deploy. And that's this particular conversation now, Richard, thank you again, as always, for joining industrial talk, how you doing?

07:13

Good. Thank you, Scott. Good to be back. And I'm happy for for you and your family. Why? Thank you very much, I appreciate that back at you. Absolutely. back at you. Now, let's, let's let's level set, let's talk about products, because we can all talk about the challenges that exist out there, but we need to put something into action. And that's where we're talking about products and solutions that Trend Micro and TX one networks provide? So at our last episode, can you sort of sort of lay out the difference between it OT and all of that good stuff, so that the listeners sort of get oriented?

07:53

Yeah, so you know, I think, as we speak many time, right? You know, one of the big changes in this digital transformation is the convergence of the it OT, and in order for us to provide, you know, a clear guideline for our customer and our partner, you know, we need to kind of define what is, you know, IoT device versus ot devices? Right. And so that's clear. So, you know, I did typically, you know, from my experience, you know, on the IT environment, typically, most of these are multi purpose system and designed to do multiple things like maybe running Microsoft Office, right, or doing some kind of video conferencing, right, or, you know, then this typically on it, so I usually have the latest and greatest version of the operating system. They require internet connectivity for tasks to be complete, right, and they have a higher tolerance for, you know, interruption or latency. And, you know, I think, you know, on the, you know, it side, people typically look at confidentiality as kind of their priority, right. But when you look at the OT environment, the system are typically, you know, mission critical, I carry maybe a single task or, you know, carrying, you know, maybe the tasks are both the productivities, as well as the

09:19

ability of the system is got low tolerance for, you know, interruption and latency, because they have been around for years and decades. And they're designed to do you know, one task, right. And so any type of performance impact would be a big challenge. You know, some of the system on the OT environment are typically air gapped, right? They have no internet connectivities and update in patches, right? Typically doesn't happen, you know, often right? And they have to be on a schedule maintenance in order for them to do any updates or patches. And, you know, I think availability and safety is kind of the priority, right for many

10:00

This organization on the OT side, right, so on a high level, I think those are kind of distinction between the it OT, and then when you go down to the, you know, product level last year was a podcast, we talked about our employee product. And these are, you know, you know, typically designed for employees that have issues deploying, let's say, a conventional, you know, you know, anti malware or security solution, because, you know, these environments are typically your legacy, and in tenant for doing your single task, and the resources are limited, and they have no internet connection. So you need a special type of endpoint solution that's designed for those. And that's what we talked about on the last, you know, basically podcast, right? Now, let's shift gear to the networking product, right. The networking product, typically, you know, you know, what we have here is are designed to address some of the challenges in you know, OT networks, and that will be happening when you have kind of like a big flat networks without proper segmentation, or you have a lot of unpatched protocol or vulnerability protocols or on you know, depend also as you know, a lot of unpatched, you know, say, devices, right, that you need to address. And, you know, also, you know, someone in our network environment typically have weak authentication, right, and non encrypted communication, you know, between different devices. Right. So, that's what the network product is designed to address. So as endorser diversity to different the type of solution that we have, let me ask you this question.

11:52

Just to find for the listeners out there, what do you mean by big flat networks?

11:59

Well, I've got traditionally, right, you have, I would say, you know, on the OT side, you have people, you know, building the networks, and just the hiring pieces to arrive and not, not really well design or structure. And so you're gonna have basically system device everywhere, but what are our say, architect well into that environment, so you can see a very flat network like that, and it's more challenging to address because they're everywhere. Right? Thank you that that, that makes complete sense. Now, let's start talking about now that you've identified that big flat network, you identify the challenges associated with an ad just, that's, that's pretty much all businesses out there, they just sort of evolve and grow as, as business needs. That's a mad right. So let's talk a little bit about how we can sort of secure that big flat network.

12:58

Yes, so, you know, within a network product or solution that we have, we have a total of,

13:06

you know, four products that is designed for that kind of environment, right. And so, the very first product we have is called the edge IPS. And these are basically a single segment and then designed to address a darkened environment and they typically, you know, think this system about 300 megabit per second, just, you know, now analyze the traffic and it's very versatile and can be deployed easily. And you know, the hrps itself can also provide some level of IP and protocol whitelisting in there, it can be deployed in a harsh environment, and we also provide you know, your virtual patching right onto the device itself. And it is how we bypass right. So, this is kind of our single segment, edge IPS product or the next level product

14:01

is called the edge fire. And this is basically is a tool

14:07

when, and you know, I was a VLAN interface, and it can help you to you know, do some level of micro segmentation, right, and it can also be deployed on a harsh environment, or it also include currently virtual patching, and you know, if you like, right, you know, typically we have this convergence between it or, or even like, say, at the shop floor, or let's say in a manufacturer, you can actually put a, you know, between East and West traffic protection, right. So, it's got some,

14:40

you know, network access, you know, you know, I think control in there and you know, nit in firewall capability. So this is kind of our hrps right, and then the next level of the product we have is the edge IPS probe. This is a system or network device that have

15:00

1224 and 36 and 48 segments, you can deploy to the current environment when you know, and they typically they are about 10 gigabit per second to, you know 20 gigabit per second. So it's a high performance, you know, you're in the system right and it allows you to basically can deploy an interstate between East and West traffic or maybe north and south traffic, but in

15:28

this particular edge IP is broken help you to basically cry on a network, you know, do you do like a network segmentation is got its own dedicated in the management port. And you know, it also provided a virtual patching, audit from programmable hardware bypass are also included, and it can be deployed like to say on East West traffic. Very good. And I got

15:54

I got an interrupt here, when we start talking about east west, north south traffic, what do you mean by that?

16:01

Yeah, so typically, when you have this convergence, right, between

16:05

God, right, and, you know, you know, and that's what we call it on the east and west traffic, right, you know, maybe the old ci ci will be kind of your web traffic and kind of your it sites to ease traffic in between, right, you might have a DMZ zone, right. And that's where we call, you know, East West traffic. And then I did on the previous

16:29

I think, you know, podcasts that we did, I talked about the iisa, you know, IEC 62443,

16:39

you know, reference model, a lot of people call it the producer model, right. And when you look at, you know, that kind of architecture or reference architecture, used, you know, you know, organization typically layout, you know, the gen network architecture, from a level zero, level one, level two, level three, and a in to the enterprise environment and the different level, that's what we call the north south traffic, because you have a device talking to maybe a PLC, and an HDMI machine was on a SCADA system, right? So that's that level is called what we call the north south traffic, and then between it OT, that's what we call east and west traffic. All right, very good. I had to ask the question, because I'm sitting there thinking to myself, What do you mean by that, but now it's, so listeners, we're gonna have the the diagram, when he starts talking about north south, we talk about level 123, and so on, there's a good diagram that is, will be available. And then of course, East West, it OT and all of that convergent, which is an important component that don't don't gloss over it. That's that's important, too. All right. Now, we know what you guys got. Maybe I got the audience. Oh, you want to?

17:59

Yeah, I can we can share that reference architecture.

18:04

We want on that.

18:06

podcast right now. All right, listeners, we're gonna be sharing it as we speak, right, as we speak.

18:14

All right, here it is. If you're out there on video, you'll see it if you're out there on podcasts, we'll go to the video because you won't be able to see it on a podcast. So here we go. We've got the diagram. Take us through it again there, Richard.

18:30

Yeah, so this is, you know, it typical, our, say, reference architecture that I put together. And I take into account on the left side is the OT networks, right? This is the, you know, OT environment, and on the right side, which is the information technology environment, right. And that is what your traditional IT environment on the top is kind of your cloud and virtualization or, you know, what I call the connected world,

19:00

you know, for the cloud. And so when you look at this environment, you can see there is a bridge, right, or a DMZ zone between it on the right side, and then the old T on the left side, right, and this what I call the currently where you can deploy some of the edge IPS pro in that area. And this is kind of what we call the east and west traffic, and then the different levels from level zero, you know, 123 and four, into the cloud, right? And that's kind of what we call it because I know it's out, you know, traffic. And that's where you can deploy some of our solution, you can deploy as a one to one relationship as a maybe putting ntps in front of a PLC. Or you can deploy, let's say an edge IPS Pro, right in front of whole level or the whole segment, right. And so that's what we call the north and south traffic. So hopefully that kind of cleared up a little bit. cleared it up for me, and I'm the most important person on this pocket.

20:00

Just kidding, don't don't even die. I don't want to hear any email saying, Scott, That's not right. All right, let's go into. So we have right now we have the the, we've talked about edge IPS, we've talked about edge fire, we spoke about edge IPS Pro, we talked about one to one, one to many relationships. And, and that's all great, that's all good. But I need to see this information, I need to understand what's taking place, what type of solutions do you have out there for that? Right. So, you know, with all those different products, as you meant, it is very challenging, right for customer and you know, partner to have visibility into, you know, all the different devices that they have, you know, what type of threat is being detected, what type of protocol they are, you know, we are intercepting. And so, you know, we also develop a, you know, a product called key defense counsel, right, and this can support up to 1000, network segmentation, right. And it provide basically, a centralized management for you to, you know, have better visibility into all different threats that come into your environment, and, you know, whatever activity is there, and what type of threat that we detect. And but also it gives you the ability to basically Central, basically, deploy security policy, right, and, you know, the latest signatures or rules across Samsung device, right. And, you know, like, a lot of challenges and a lot of people have is, you know, all the different shadow ot or the different devices coming through, right? How do you have visibility into production environment. And so this Management Console also give you that level of visibility across all your audio devices. And it can be integrated with your let's say, you know, a third party, same platform, right, if you have your own SOC, and you want to be able to integrate all the train record, you know, gx one networks, solution into the SIM, we can send all those log orders, you know, threat intelligence directly from our console into the sim so that people can have now a corporate wide visibility across both the IT side, and OTS are on the same. So this is something that we can provide using this central management product called the old key defense counsel. Okay, so I stick my business hat on, I recognize the necessity to have a robust cybersecurity strategy. You've mentioned, three products that are out there, OT environment, whatever it might be. And then of course, you got the Council, the console, excuse me, that allows us to sort of take a greater look at all of the data and all the information and be able to be proactive in our action.

23:03

What, where do I even start? Okay, you got the edge IPS, you've got the edge fire, you've got the edge IPS Pro, you got the console? Where do I start?

23:15

Yeah, so that's a very good question, Scott. And typically,

23:20

you know, many of our customers, you know, come to us, right. And, you know, we will basically, you know, talk to them about some of the business and technical challenges they have. And we'll try to assess what kind of environment they have, what what type of, you know, issue they have, and then we will provide the right recommendation, you know, to them, right, and, and also the level of comfort that they might have, for example, you know, some organization may not want to deploy, you know, the complete solution, or what we call the defense in depth solution, right, from endpoint all the way up to the cloud. And in the network, in everything in between, you know, what some people typically do is they say, Hey, you know, what, I have, you know, HDMI machine running Windows XP is and has been around for decades and don't have a lot of patch of vulnerability, and we got a lot of vulnerability, what can you guys do to help us and so we'll assess that kind of use case, and then we will provide the right offering to address that simple inability Hmm, machine, you know, for in this case, it would be a stellar one, you know, still in force or sell or protect, right. So, that can certainly typically happen quite a bit. But we will help the customer through that journey to get the right product into the right environment, and also the level of comfort that they might have. I like the term journey because, for me, if I had my business hat on, I would be overwhelmed. I would, I would know one side that there are challenges that exist within the cyber security

25:00

space in my business. And again, I don't know where to go, I don't know where to start, I don't know where to take my first step. And it's it's imperative that I have a relationship with an organization that can guide. Do I have to? Can I do it incrementally Do I have to make? I mean, you've got so many wonderful products. Can I do it incrementally? The Big Bang? What what? What's the recommendation?

25:28

Yeah, so I think, as I mentioned, right, is really depend on the comfort level of the customer, you know, as we all know, right on the OT environment, or traditional, you know, these devices never have any security built in or security does not get play a very important role. And so many organizations tend to kind of, you know, I will say, deploy a solution like this smaller, incremental, you know, why, right. So, you know, last, you know, I will say, you know, episode, we talked about the different endpoint, right. And so, you know, for example, if you just want to start with scanning all the contracted machine, right only first, before they do any kind of maintenance on my PLCs, or my network, OT networks, you could just get a product called portable security, right, or you just do the scanning of all the contracted machine before you come in, right. And then that will be kind of maybe the simplest and easiest way to start. And then you might go to the next stage, right, where you say, now I feel a little bit more comfortable, let me put something in a, let's say, my Windows XP machine, because they haven't been able to get any patches have been vulnerable, and we're just worried and concerned, then you can go to next step where you deploy all your stellar, protect or enforce into that environment, right? So yes, you have the option I and you know, to basically deploy them incrementally, or you can deploy everything really up to your comfort level. And that's what we're here to, to kind of here to help you to go through that process. And make sure we make you feel comfortable. And then you can deploy the solution. And typically, the customer also will kind of go through the proof of concept, right? Make sure that they feel very comfortable before they actually deploy. So so all those options are available to the customer. I think it's important, I think this is a vital conversation.

27:31

In given the speed, just like anything else, even this digital transformation journey that we've been talking about and the necessity to to deploy proper cybersecurity, it's moving fast as well. And just like cybersecurity, it's moving fast as well. This is this is a subject and topic and relationship that needs to be nurtured. Because you can't do this on your own, you need

27:55

companies like Trend Micro TX one networks, to be able to develop that relationship, because just telling you right now, for me, personally, I get nervous, I get nervous when I hear things like that. And that means I want to look for strategic partners to be able to have great conversations to make sure that that my business is secure. How would somebody get ahold of you there Richard?

28:17

Yeah, so, you know, all these different solutions are just talked about right there are endpoint solution or networking products, right, they are readily available through all our channel partners right turn micro is very much you know, a channel company so we actually sell the market orders back to our channel policy, you can reach out to your channel partners for you know, recommendation and guidelines on how to get access to some of these products. Or you can reach when you go to our website to get a little bit more information on it@www.trendmicro.com or you can also go to our TX one network their website and you can find more information. And if you want to reach out to me, you can email me at Richard underscore k u at when Microsoft COMM And I'm happy to answer any questions you might have you related to some this particular product we just mentioned, this is more of a very high level. And if you want a more deep dive, then you know we'll set up a call and we'll walk through this product for you. Alright listeners, there's no excuse. You have all the contact information. This is an important topic. This is an important solution. This is important for your business and the integrity of your business. Reach out to Richard and team Trend Micro very important. Do not hesitate. They'll they'll they'll help you through it and hold your hands because they they've been through it and this is a very, very important. Richard, thank you very much for joining again, industrial Talk.

29:52

Thank you, Scott. All right, listeners. We're gonna wrap it up on the other side. All the contact information will be out on industrial talk as well as

30:00

All of the presentations, everything that you need to get this thing rolling will be out there. Thank you very much. Stay tuned. You're listening to the industrial talk Podcast Network.

30:17

All right, this is once again, it gets real here. This is cybersecurity. This is a series this is number five in a hopefully expanding series, because this topic is absolutely important. And must, must be shared with the globe. Alright, Richard knocked it out of the park. Again, that works. Alright. Again, I want you to hear me out.

30:43

What you have inside your head is important. And it can change lives. If you're an industry. The industrial Academy is for you. I want I want to encourage you to reach out to me and say, Scott, I want to be a part of that great. And I want to be able to share that education with the world. That's what this whole beautiful digital world that we live in. You can change lives. You can transform lives, you can definitely create dreams. You are bold, you are brave. You dare greatly hang out with people who are bold and brave and daring greatly.

31:16

Nothing could stop you. All right, we're gonna have another great, hopefully, cybersecurity interview right around the corner.

The post Richard Ku, Trend Micro and txOne Networks appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about “Endpoint Solutions that Secure Legacy Systems and Systems with No Internet Connectivity”.  Get the answers to your “Industrial Cyber Security” questions along with Richard's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

PODCAST VIDEO:

Other Powerful Cyber Security Resources:

High-level and Endpoint Solutions PdF Download:  https://industrialtalk.com/wp-content/uploads/2021/07/High-level-and-Endpoint-Solutions-only.pdf

https://www.trendmicro.com/vinfo/us/security/threat-intelligence-center/internet-of-things/

Fake Company, Real Threats: Logs From a Smart Factory Honeypot – Security News (trendmicro.com)

Lost in Translation: When Industrial Protocol Translation goes Wrong – Security News (trendmicro.com)

Unveiling the Hidden Risks of Industrial Automation Programming – Security News (trendmicro.com)

Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments – Security News (trendmicro.com)

https://resources.trendmicro.com/Smart-Factory-Success-Story.html

https://www.youtube.com/watch?v=mKJomr8HqdQ

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

trend micro, solution, network, product, industrial, richard, environment, reference architecture, system, cybersecurity, endpoint, podcast, listeners, protect, security, update, cloud, tx, machine, talk

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get all right. Again, thank you very much for joining industrial talk. This is a continuation of our cybersecurity focus, our cybersecurity content training brought to you by those wonderful people at Trend Micro, they absolutely know what they are doing. And if you don't think that cybersecurity and managing those threats is not important, there was another ransomware event news out there. Let's get cracking. Yeah, again, this is much. And I think what I've seen in this particular conversation is one, if we can make the protection and of your systems that exist today, sort of seamless, painless, all of that good stuff better for you. Trend Micro is going down that road. Alright, this is number four in a series of, we're gonna have six now this is number four. And we had cybersecurity threats. gotta listen to that one. Absolutely great. And then podcast number two industrial businesses and technical challenges as you go through this digital transformation journey. A must cybersecurity best practices. So we're all saying there are threats. There are challenges. There are best practices, right? That's our series. Today, we're going to be talking about getting into the products, you just can't just have this conversation, you've got to have solutions. You've got to have concrete, doggone solutions to be able to secure your network, get work done, make it safe, do everything you possibly can and and prevent bad people getting into your your network. So what we're going to be talking about is endpoint products and solutions on this particular podcast. The next one after this, we're going to be talking about network products. Okay. And then hopefully, we'll get the CEO of Trend Micro talking about what that future looks like. What are the challenges that exist? What are the opportunities, it's bright, secure, all that good stuff. So on this one, Richard Kuh, again, going to be knocking out of the park going to be talking about endpoint solutions. And I'm telling you, man, this is cool stuff. They've got a great, great solution out there solutions with an S you can hear my ass in that one. All right, enjoy of this episode. Richard, welcome back to industrial talk. Now, listeners. This is podcast, and video number four. The other three, you have to you have to look into them, you have to find them. podcast number one, we talked about cyber security threats, challenges and risks. That is podcast number one, podcast number two included industrial business, and technical challenges for you businesses out there that are going down that digital transformation journey. The other number three was cybersecurity best practice, big time, go out to industrial talk att.com. And you will find great links into those standards for you as a company going down to that digital transformation. Now, what we're going to be covering on this particular podcast number four is industrial cybersecurity solutions that are provided by Trend Micro and I think what we're going to do for this one, so that if you're, if you're looking at the video, we're going to share some slides. If you're out there on podcast world, you're just going to have to find the video, but we're going to do the best we can to explain what the network looks like. And we're going to segregate it into two, one, an endpoint solution. And then the next podcast what we're going to do is we're going to talk about networking solutions. Richard, did I cover it right? Yeah, Scott. Looks like we're right on it. All right. All right. Let's, for the listeners out there. We've talked about a lot of cybersecurity stuff. We've talked about the market out there. We've talked about the environment. We've talked about pretty much everything that you could possibly make. Now we're sort of getting into the nitty gritty Richard, we're getting into the real, you know, hardware, the stuff that needs to be put into practice and in input on your network. Give us a little high level overview of the product lines and the solutions you have.

04:58

But Thanks, Scott, so much. I think over the last, you know, several podcasts, we talk about the risks, right, we talk about the challenge, and also we talk about some best practice. Now on this particular podcast, we're going to focus very much on some of the new, you know, industrial console cybersecurity for on trend, micro and TX one networks, right. And so, as you mentioned, we're going to cover in two section, one section is going to be about the endpoint. And then of course, the networking product. But specifically on a high level, you know, one of the things that I typically recommend to the customer and many of the partner is that, if you have a chance, right, go and look at the reference architecture for you know, from is a 99, or some people call it the Purdue reference architecture, right. And in that particular reference architecture, or, you know, basically, they organize a struct in such that you have an operational technology environment, and then you have an information technology environment and a VR cloud. So maybe if I can share, Skype absolutely makes it for me to share now. Yeah, absolutely. Right. So here is basically kind of our recommendation cybersecurity for industrial control environment. And this is kind of our defense in depth, you know, offering, right and as I mentioned, this is a high level flash reference architecture, I design I put it together. So on the left side is your typical reference architecture for ot environment, right. And as the, you know, Purdue model, as you can see, in there, you have different level, or you know, from starting from the level zero, level one, level three, to level three. And then of course, you have the connected world, or this is what we call a cloud, you know, environment. And so on the operational technology environment, you have the low level zero, this way, you have all the sensor, all the devices, right, and then the next level level one is to connect all your control networks, like your PLC your to your DCs system, right. And then next level two is kind of your supervisory network, right, this is where you see all the different, you know, Asian machines, the status system and stuff in that, right, and then that next level, our three, this is kind of your operational and your control, network environment. And typically, this is where you have all the, you know, your traditional universes, you know, up to date, latest, greatest, you know, Windows or Linux or, you know, VMware environment, right, and this guy very much happy to on that operational side. And so this is kind of how we see many organizations structure, their ot environment, and the on the right side is your traditional enterprise, you know, information technology, or IT infrastructure, but we're not going to talk about that. And then, of course, you know, last but not least, on the very top, you know, we talk about the connected world, or this is kind of your cloud environment, right. And if you are going through that transformation, and you're leveraging the different cloud, you know, the public cloud environment that you do want to secure those as well. So, this is going to be a high level on the very left side, right, these are additional, you know, I would say environment that we also typically recommend customer to protect, because you do have a lot of contractors coming in to your lab and perform kind of maintenance or updating, we want to make sure those those contractors are secure right. So on a very high level, this is kind of our reference architecture. Now, from a solution perspective,

08:57

let me let me let me let me on. So listeners, what we have is we have a slide and the slide has multiple levels and the various security that is necessary for those levels. I think that because we're going down the cloud that's important that is a part that is also a part of that digital transformation journey. And then of course, specially today you have a lot of contractors coming on, on on your network and and and that is very important to be able to protect your, your overall network. And that's why trend micros got a great product for you now. Richard, will I will the listeners be able to download this particular slide from industrial talk?

09:44

Yes, I think what we will do is I will share this couple of this live with us you can you know, make that available to the listener as well.

09:52

Good. Okay, proceed. Oh,

09:55

yeah. So as we discussed, right, you know, at the lowest level level, zero and level Want to read this is typically all the sensors and devices. And, you know, traditionally, I think it's very difficult, you know, to put any kind of security there, if it's already been developed and already put in place. However, if you are, you know, saying building this device, you know from the ground up, then there is offering out there right from Trend Micro where we provide a set of binary or security SDK that you can actually take this binary and bake right into your device itself, right. So this is the product, we call Trend Micro IoT security solution. And it's available there as well. And then as you move to level two, right, this is where all your PLC, or DCs system and your RTU, right, this is where you have different cables, from Trend Micro, you know, for example, you can have our hrps, right, and that can be set in front of your PLC, or DCs, make sure that all the traffic coming in out of the networks, you know, that device up, check is and make sure that it is not have any kind of bad things coming through or going out, right. So that's kind of the level two, or level one. And level two, you have, you know, all the difference scalar system or the HDMI machine. These are typically, you know, Windows seven or Windows XP, right, it's been around for who knows, in decades and haven't been update or Microsoft patches, right. And so, we do have a couple products here, you know, one of the product we recommend highly is a product called stellar protect, and this is a lockdown whitelisting solution. And we'll talk about a little bit more in some of the use case. And then of course, if you move to the color, the level three, right, this kind of your operational or your control center, right, where you're going to have probably your latest and greatest, you know, say operating system, everything from VMware to your, you know, let's say on premise environment, cloud on different version of Windows or Linux, and then you can you need to secure this right with many of the solution for Trend Micro, and we can talk about that as well. And then last but not least, your cloud infrastructure, right, you leveraging public cloud, like Microsoft Cloud, or you know, the AWS, you definitely want to secure those public cloud as well. And we have solution, and we can talk about that. So on a very high level, and these are the products that we're gonna get to talk a little bit more, or maybe last but not least, you can, we're going to mention about, you know, you have a lot of contractors will come in, right, and you know, they want to build, perform maintenance and update on some of these PLC system. So we have a product called portable security, right, they allow you to basically perform a scanner on the system, make sure they are in compliance first, before you allow them to actually connect to your network. So that's a product called portable security. But we can talk about a little bit more as we go into the next question. Excellent.

13:03

One question I do have is, given this given the situation, given this solution, this diagram, how does somebody like me keep current with all of the requirements, all of the protection that is needed? on an ongoing basis? Does Trend Micro make that easy? Or seamless? Or how does that work?

13:31

Yeah, so the 10 on the vertical you're coming from right, because, you know, soon vertical, they are air gapped, they are completely isolated networks, and they don't allow any type of connectivity into the cloud. So for example, you got maybe the power and energy right there, you know, typically don't connect to the internet in that kind of scenario, right, then you will have to designate right in a system that can be connected to internet and you are allowed to basically you know connect with that system and that system then be allowed to download the latest update in patches from Trend Micro and from there, we can update all the software that deploy within an organization. So that's one way to do it. In the air in an environment where you are you know fully connected the internet right for example, if you you know, connect it into the cloud or into the internet, they in that case, almost every single product that we have available today. Basically, every time you load the system or the program or the software, it will automatically check to make sure that you have the latest and greatest you know updating patches available and if it is not, you know up to date he will download and automatically update that for you. Right so it's really dependent on the type of customer You are the environment you add. are you connected internet or basically all Isolated or air gap, right? So there's different options we can provide. Love it, love it. Now

15:05

let's start let's venture into your endpoint solutions. Can you sort of give us a little rundown of what those are?

15:14

Yeah, so from an endpoint perspective, right, you know, we have, I would say, kind of three solution that we are making available today to our customer, right? The first solution is what we call our Apex one, this is just your traditional, you know, endpoint security solution that provide, basically, you know, you know, Ai, intelligent, you know, auditor intelligent, you know, scanning a lot, you know, basically, signatures as well as some rule base that we provide. And also, you know, that's kind of your traditional, you know, the endpoint security solution. And you can protect all your latest and greatest Windows environment, right. And so, that is another product we have called Apex one for your, you know, I was convinced, you know, a Windows environment. Now, if you are on a critical environment, you know, especially like a Hmm, machine, or skater system that are running, let's say, Windows seven, or Windows XP, right, and many of these systems probably have been around for decades, where and you haven't even have a chance to patch or update, or, you know, because Microsoft haven't provided any, you know, available patch today, then we have a product called stellar protect. And this is a lockdown whitelisting security solution that basically allow you to deploy into the host itself, and was installed that we basically do a query of all the files and application in that system. And then we calculate a hash and make sure that these are the, you know, approved file that only allowed to run that machine. And then we'll lock that system down. And then only those files or the application that you approved it to run on that machine are allowed to run anything else beyond right on that list, it will not allow it to run. So for example, if you have a ransomware, right, they try to compromise the machine. But because the father was on the approved list, right, and therefore he won't allow it to run so you can prevent or protect that machine from being compromised by malware. Right. So that doesn't, you know, you know, the auto product would castella protect, right. And then last but not least, that's a product which is a USB, or we call it a portable security, right? And portable security. It's a very simple on demand scanning solution that can address many use cases, right? What are the use case we talked about was contractor who bring the laptop, they want to do perform some kind of update or maintenance on your PLCs or this year. So you want to make sure that those systems are up to date and not being compromised, or it's clean before you allow it to connect to the PLC or to your networks. So that's one use case, a portable Security Console will allow you to perform a scanning on the system first, before allowed to connect to that environment. What are the use case on portable security is that if you have an air gapping environment, right, you have zero connectivity to the internet, but you still want to make sure that those machines are, you know, clean and in compliance and make sure they don't have any dirty files in the system. You can take that USB stick, right and you gajic go to, you know machine on that air gap environment. And you can perform a scan of the system to make sure that it is clean and its compliance is not dirty, right? And then it will allow you to be compliant. Right. So that's another use case that border security can can address right so and so, these are three endpoint security solution that you know is really purpose built for, you know, many of these industrial, you know, site, you know, environment is you know, especially for some of this old systems.

19:37

So what I hear Richard, what we have is sort of that the apex one is a more of a traditional type of protection product, right traditional, and then what you have and I know I've been out there in the field and you know it because you're listening to me, you have legacy systems out there that are just all the better around for decades, and you need a product to be able to provide protection for those systems as well. And that is stellar. Right? Did I get that? Right? still protect? Yes, stellar, protect. And then finally, and this is something I see all the time. And the problem is, is that I see contractors coming and going, I love that use case, they come and go, come and go plug in, they get on the network, they do whatever is necessary. And, and this is the first time, Richard that I've heard of a product that you could sit there and go, Hey, well, we want you to get on the network. But we've got to make sure that your, your product, your your computer is in compliance. So let's just do this real quick. The value or the benefit of that, and what I hear is like, if it comes back, and I like the fact that it could be green, yellow, or red. But if it comes back and let's say it's read, then you could do something about it. It's like, okay, Hey, you got a problem? Let's clean it up before you can get on the network. Did I solve? Did I sum that up? Right?

21:06

Yeah, it especially the last row we see, you know, infection, you know, every infection over and over again, because, you know, people, you know, tend not to understand that use case. So they allow people just, you know, anyone just to connected, you know, that way just to update the, you know, your sees, and, you know, I see that all the time, right? Oh, yeah.

21:31

time I got him. If I had a nickel every time that happened, I'd be a rich man. Because it just it they that that's what happens. They come running in, plug, boom, get online, do whatever is necessary. And it happens all the time. All right. Anything else that we need to cover with this particular conversation? What we have is endpoint solutions with Trend Micro TX one networks. Great stuff. We talked about, sort of that overall diagram of how you protect your network, which will have out there on industrial talk. That's great stuff. And then we have three products that are specific to endpoint. That is Apex one, Stella, Stella. Right. And then yeah, and then, of course, you've got that the, the the portable solution of that. Sort of like it's just a thumb drive. So that's those are the three products. That's correct. All right. So yeah, I'm listening to you. I'm listening to you right now. And I want to know more about this, I want to be able to dig deep, I want to be able to have links, I want to see stuff I want to I want to experience, do you have a specific website that we could go to, as a listener to find out more?

22:59

Yes, so Scott saw all this part and print product I just talked about, it's available at trend micro.com, right, or LR, TX one. networks, right. And you can go there, right, you can actually download the software, rather stellar protect, as well as the apex one. And you can start to basically play with the product. Now, specifically to the proper security, because it's a you know, hardware. So it will require us to you know, ship a physical device into your, you know, office for you to, you know, you know, do a proof of concept or play with the product. So, if you're interested on any other product, the software you can follow, but the hardware version, you have to basically contact us in a one make sure that it can't be sent out to you know, you to test or verify or play with it. And look at the way the product work. Beautiful. Now, listeners, we're gonna be talking in the next episode and next podcast, we're gonna be talking about Network Solutions, because we're just scratching the surface now, one last question.

24:15

This is fantastic stuff. Richard. Fantastic. How does it it just, it'll stay up to date. Now we'll get out. You have solved that challenge too. Right?

24:29

Yes, yes. As I mentioned right depending on you know, the type of customer and the environment you have you know, if you're you know, unless you're truly connected environment and you have connectivity to internet then yes, you know, we always provide the latest update and patch and you know, rules a signature necessary to address the latest you know, you know, threat you know, from out there and once you connect, we will automatically download and update you know, software and upon itself. You If you want to non connected environment, right is all your gap that you have to basically, you know, connect to a designated machine that allow you connectivities into the internet. And then from there, you can not download the updated patch in there perform the update to your network by yourself. And that requires a little bit more effort on the on the IT side, but you know, I think that it's always there. And you know, you have to do it.

25:27

Love the solutions. Love the conversation listeners. Again, don't worry, don't fret, it'll be out at industrial talk.com it'll be you'll be able to find it in a jet second, get it there's no, there's no excuse for not being properly protected. Because Trend Micro has done a great job at making it making it work. Richard again, you you've hit it out of the park, thank you very much for joining industrial Talk. Thank you, Scott. Again, listeners, we're gonna wrap it up on the other side. Remember, we're going to be talking about Network Solutions in our next episode. So stay tuned. You're listening to the industrial talk, Podcast Network.

26:19

All right, once again, please make a note that this is number four in a podcast series that we're really tackling cybersecurity, getting all the answers out there as much as we possibly can. This one, again, endpoint products. TX one, networks. Trend Micro. They're out there. important, important stuff. Now you say to yourself, Scott saw great chirpin it's out on video, all that good stuff. Yeah, it is. But you know what else is great? You're gonna have these diagrams to download from these podcasts just go out to industrial talk.com. We're going to have this particular diagram, which is pretty cool. And then in our next episode, where we're talking about network products, we're going to also have a deck of about 10 slides there. So Oh, excuse no excuse. You got the information out there. All right. Be bold, be brave, daring greatly. hang out with people like Richard, like team Trend Micro like team TX one, and you're going to change the world. All right, we're going to have number five in the cybersecurity right around the corner. So stay tuned.

The post Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Endpoint Solutions appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Roger Bou, Technology Business Director with IoT Solutions World Congress and Fira Barcelona about “How IoT Solutions World Congress and its Members are Global Leaders in Innovation “.  Get the answers to your “Innovation” questions along with Roger's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SPENCER BROOKS' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/rogerbou/

Roger Bou's Email:  rbou@firabarcelona.com

Company LinkedIn Fira Barcelona: https://www.linkedin.com/company/fira-barcelona/

Event LinkedIn IoT Solutions World Congress:  https://www.linkedin.com/company/iotswc/

Company Website: https://www.firabarcelona.com/

Event Website: https://www.iotsworldcongress.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

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Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

industry, industrial internet consortium, roger, solutions, innovation, iot solutions, barcelona, people, congress, world, event, industrial, iot, mobile world congress, collaborate, listeners, focused, business, different industries, connected

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go Alright, welcome to industrial talk where we celebrate you, the industrial professionals, the industrial heroes, the individuals in the companies that get it done, you are bold, you are brave, you dare greatly. You solve problems. You're changing the world. And as such, you're changing people's lives. That's why we celebrate you on this particular podcast. All right, in the hot seat, we have a gentleman by the name of Roger boo. Now Roger boo was broadcasting or interviewed all the way from Barcelona, because we were highlighting IoT solutions World Congress, the incredible then brought to you by Farah, Barcelona, and the industrial internet Consortium, and he was broadcasting from their World Congress that featured it was what Mobile World Congress, how about that? Let's get cracking. Yeah, we can do this, you know, we talked about in this particular conversation, because we're going to get into it real quick. We talked about the necessity to collaborate, but not just collaborate within your sphere, right? But collaborate externally, different businesses, different industries, to collaborate to solve problems, IoT solutions, World Congress, this particular event, is a great location. And I'm telling you right now, you're going to have it out there on industrial talk, comm all the information that you need. And you need to get engaged with these individuals, because they're all about the future. They're all about highlighting the innovation that is taking place within industry. It is a marvelous, their, their organization, and the people who are a part of that organization are passionate about innovation. So Roger was broadcasting, as you look out on the video was broadcasting specifically from the Mobile World Congress. And it was great to hear the voices in the activity in the background trying to get back to normal. And for me personally, it's an absolute honor to be associated with the IoT solutions World Congress, Farah, Barcelona, the industrial internet Consortium, they put on a fantastic, fantastic show. So here is Roger, and he is talking specifically about the strategic vision of what they're doing at fair Barcelona and IoT solutions. World Congress. Enjoy. Roger, welcome to the industrial talk podcast absolute honor that. All right, listeners, this is pretty cool. This is real time. This is live. This is happening at the Mobile World Congress in Barcelona, right this very moment. It is the 28th. It goes on till July 1, and we get the opportunity to have a conversation with Roger boob. And he is he's a big one. He's He's an IoT event director with Farah, Barcelona. How are you doing? Roger, thank you very much for joining us.

03:14

It's good. It's a pleasure to be here. Thank you very much for having me. Yeah, we're here in the Mobile World Congress. And it's been a great experience to be in banking business again.

03:27

Come on, you know, that's great deal. That's got to be feeling good. Because you guys were sort of, in that whole pandemic environment, you guys sort of had to shut down sort of figure out what to do. Where are you going? What's happening? And it's great. Absolutely. Great to see you at this event. And and sort of getting back to normal. Kudos to the fair of team. I love it. All right. Yeah. It's fun. Yeah, go ahead. I'm sorry, excuse me. Sorry, we're, he's in Spain, I'm in Louisiana, we're going to have a little bit of delay, so don't worry about it, listeners. So for the listeners out there, give us a little background on who Roger is.

04:12

Oh, I've been working in the events industry for the last 12 years. I am the founding director of the IoT solutions for commerce. We do this event in partnership with the different internet Consortium. And we've been growing these events since then, creating an environment for innovation and for innovation applied to each of the industries. And so it's a very creative, very international environment. And we have leading people on the industry ball so it's it's great to do that. I'm also in charge of the tech events in in Fira and the startup events. So yeah, been been busy and very happy to do

05:01

I'm telling you, it's a good busy. I like it. I like the fact that you are focused and team Farah, Barcelona, as well as the industrial internet Consortium, are focused on trying to get things back to normal. And I'm telling you right now, the conversations I've had Roger about innovation, especially over this period of this pandemic, period, have been just absolutely incredible. Because what you guys are doing is just leading that way is is true, blazing that trail of innovation. And that is really needed to create a business of resiliency. How long has IoT solutions World Congress been in? sort of been doing this?

05:44

Yeah, well, IoT solutions? Well, Congress started in 2015. So if you remember in our first revision, but then people talked about m to m. And there were some IoT events, just talking about the big possibility of things getting connected and the million of million of things connected. But we had a different position, because we wanted that to be real. So things get connected to solve some different problems. So we focused on how these connected things will solve industrial problems in different industries, like energy, like fuel ideas, like manufacturing, minutes, etc. And this is our starting point, when out, then there were no commercial model yet or business cases, because there was just innovation and experimentation on the IoT. And now our second division, we are very had some testbed and will have also commercial products that could be sold for companies. And since then, we've been growing. And now we have the next change the next important change for the future, because we've been working very hard in strategic plan for the growth for the next five years. And we are changing a little bit our strategic focus. So instead of focusing on content, and solutions for each of the vertical industries, for manufacturing, for healthcare, for energy, utilities, etc, we are focusing on solutions and content for each of the profiles. Because after studying our attendees, we found that what they really wanted is to have a dialogue between end user, as an industry and user, with their competitors, can also with other industries involved on the future, so that in the future, they see that innovation will not come just as a steal, as it used to be so I don't know, for instance, the energy. industry will innovate and innovation was competing against your competitor innovate something different that made you more productive and new competitor. In the future, what they see is that innovation will come from connecting different industries, for instance, automotive industry, the future of an automotive industry is not making the better agenda, their competitor, but connecting with entertainment platform, with road building, company, and with those companies that are building the autonomous car. So as the driver will not be driving, there's some platform that has to entertain him. And as the car will drive automatically, there are some road builders that are putting some sensors and edge computing in the road zero. So the important thing here is connect garage industry, all these people that are involved in the change of all the industries. And this is the new role for the IoT service. connector.

09:09

Yeah, see, and I think that that is an absolutely brilliant approach to this innovation. And, and what I always see is, is the necessity to collaborate. If you think that you're going to just sort of sit there in a silo and think that I'm going to come up with a solution alone, you're missing it, you're missing a completely it is a truly collaborative model bent on true solutions. True problem solving. What I like is how you're connecting different industries. I think that's brilliant. In any Here's the reason why. It's brilliant because I look at problems maybe a different way then maybe you do like in the case of energy right? There are so wait, there's so many ways of being able to bring us together in a collaborative but different industry. I think it's I think it's brilliant. Now, Roger, where do you see it going? Now you've changed your strategic approach. Where do you see you going with IoT solutions World Congress?

10:22

Yeah, we see that our focus keep the same. So we have to be the place where nobody, people need to design the future of each of the industries. But I see that there's a lot of growth to come. Because as we are as, after the pandemic, all the industries have skilled that detail is the way and that all the industries will be connecting faster than we expected. They need a place where to meet with colleagues and to meet with other people in the industry, where there's about dialogue between these end users about use cases, business cases, some things that have worked into that haven't work, and to learn, to experiment and to, to find new solutions for the new business models. So this is a place that we want them to me, we are working hard to bring high valuable content for these people. And we were expecting to have big growth for the next five years.

11:28

Well, it is a topic it is a focus on many, many businesses minds, if I if I had a nickel every time I spoke to somebody in manufacturing that is looking at how do we digitize? How do we venture into this digital transformation? One of the keys that I have to ask you is that what differentiates your organization and what you and IoT solutions World Congress and internet industrial internet Consortium, you have testbeds, this is not what I would say pie in the sky, you see it in action? Can you explain a little bit about why that is so important?

12:09

Yeah, this is blue. And it's very important and very important since the beginning. Because we want that, for us, it's important that people can touch the solution can understand the solution and can find a real application of this motion. So it's not just talking about an IoT platform that's very abstract, and can be used for everything. But talking about, I don't know how we have had different solutions for agriculture, for aquaculture. For binary, we had also for petrol refinery pro board that went into the tubes and clean them. And we've had different solutions in the investment area. And I've helped people from the industry to understand and to have a clear vision on how this can be applied in a real solution. And it's also most of the attendees also tell us that it's very interesting for them, for innovators, to have solutions, to be able to see solutions not only from your industry, but from other industries, because you can see different approach or different solutions that can also be applied to your industry.

13:21

Again, brilliant, I think that especially today, I think in in light of the pandemic, the necessity to collaborate and collaborate with innovative things, thinkers that are involved with IoT solutions World Congress is I mean, you get a better picture, you get a better picture of what's taking place. The question I have, and when I've been very fortunate to broadcast from IoT solutions World Congress is the speed of innovation, right? There's a there's a, there's a velocity that exists with innovation. How does somebody like me just learn to grow? Where am I at? I mean, it's, it's it's so fast. Roger, how do I how do I manage that? How does this information also get out to the masses that would benefit from this innovation?

14:13

Yeah, this is very interesting, Scott, because as you said, it's, it's so fast. And it's, it's also from collaboration, no one can knows about everything we want can be the best of everything. And I think it needs a lot of dialogue between different people that has different knowledge. And with all that, you can really innovate because, for instance, what what's happening in the next IoT solutions world, that we're introducing new disruptive technologies that are going to change the industries like digital twin, or like quantum computing, and this is going so fast and so fast, but it's important to have people that have the technical knowledge, and people sort of have the strategy in your hand in that they share knowledge. This dialogue between the it the OT strategies, these are important they are because all of them are important part of the solution.

15:17

Again, in light of the necessity to collaborate, even within organizations that have identified themselves as little silos it ot whatever, even that is a, that that is an old model that has to be sort of, at least transitioned out so that everybody's working together, because the solutions that IoT solutions World Congress, and its members are coming up with require that that necessity to strategically look at what the value of these these innovations bring to the business. And, and bottom line it does, Roger. I mean, you guys are right at that cutting edge. How does? I mean, with all the stuff that's been going on? If I go to where would I go to get great information on what you guys are doing? What industrial internet consortium is doing? How do I how do I get involved?

16:16

Well, first day, you've got obviously that web pages of the industrial internet consortium and the IoT solutions World Congress. But you can also ask to be part of the community. And so we'll send you regularly information we send to the community with valuable content. And obviously, there's no places that you have to be that's once a year, the event. So we are we keeping we try to keep in contact with the community during call year. But the important place to be is once a year to meet with people of the industry users, with their colleagues with other innovative people and to, to dialogue with and collaborate with others to find this.

17:06

I'll tell you right now, listeners, I've been very fortunate to be at the IoT solutions World Congress in Barcelona. And it is energized, it is full of individuals that are truly dreaming and making things happen. And they're putting it into action. You walk around the event. And you're looking at the testbed you're looking at the the companies that are representative, small, mid large, it doesn't really matter they have a solution that they are are proud of, and it is being represented and you can have right there a conversation, you can have a conversation of saying I have a problem looks like you have a solution. It is a beautiful event. I kudos to you guys. I mean, it is really an excellent event. And I've been very fortunate to interview a lot of your kryptonite status sponsor people. It's, it's, it's an exciting time. And I for me, personally, I'm so glad that you guys are pushing forward and still making it happen, because this is a topic that has to be discussed. Now. How do they get ahold of you? Roger, then, and for the listeners out there. Roger boo, but it's spelled b o u and I'll have all this contact information out on industrial talk.com. How do they get ahold of you? Roger?

18:40

They can get to me by email. By mobile, I mean, the website of the IoT sources for Congress, I have my mobile phone, my LinkedIn, my email, and I am very glad to answer any of you to attend any of you. And I like it very much. Anyone that can get in contact, I'll do my best to respond as quick as possible and to get in touch with all the

19:08

alright listeners. What we have is we have the IoT solutions World Congress it is brought to you by Pharaoh Barcelona as well as the industrial internet Consortium. It is a spectacular event. It is a must event to put on your particular calendar if you have that opportunity. This is a must attend event. It is in the beautiful town of Barcelona which it is beautiful and outside of the exceptional content and information that you can gain from this particular event. You can also enjoy the wonderful people of Barcelona and enjoy the town of Barcelona because it is something else. Roger, you are absolutely wonderful. You are wonderful. Thank you. That's right listener. I am wonderful too. Straight from Rogers. Alright listeners winner Wrapping up on the other side and we're going to have all the contact information, all the LinkedIn information, all the website information, all the email information. And to get a hold of Roger to get a hold of the industrial internet consortium to get a hold of Farah Barcelona and IoT solutions World Congress, so Fear not. You have no excuse not to get involved. Get involved. All right, we're gonna be right back.

20:22

Sure, and I hope to see you all in Barcelona next. May. And J. Also the food is good food. Also Barcelona. You missed that. Oh, yeah, baby.

20:32

I I did miss a lot of great gin and tonics, too. Yeah. Standby listeners. We're gonna wrap it up on the other side. You're listening to the industrial talk Podcast Network.

20:52

All right, Roger boo is his name. We're going to have all of the contact information to Roger and the rest of that wonderful team at Faro Barcelona. And we're just going to continue to highlight what they're trying to do and what they are doing in the world of innovation in the world of digital twin in the world of IoT, everything that is industrial for Dotto or industry for Dotto or however you want to try to parse it out there, the leaders, global leaders, in all things, getting that content out to help you be a success. What you need to do is you need to get involved. That's what you need to do. You need to get involved ASAP. Go out to IoT solutions World Congress or IoT s and W see IoT solutions World Congress comm find out more, get engaged. And as you will see at industrial talk.com all the information to get in contact with Roger and company. All right, you are bold. You are very brave, you dare greatly and you're hanging out with people who are bold and brave and daring greatly on this podcast, change the world. We're gonna have another great interview right around

The post Mr. Roger Bou with IoT Solutions World Congress talks about Collaborative Innovation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Richard Ku with TXOne Network and Trend Micro about “Cyber Security Best Practices and Recommendations for your Digital Transformation Journey”.  Get the answers to your “Industrial Cyber Security” questions along with Richard's unique insight on the “How” on this Industrial Talk interview!

Trend Micro Event:  Cyber Security Perspectives.  Hold Your Seat Here.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

PODCAST VIDEO:

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Unveiling the Hidden Risks of Industrial Automation Programming – Security News (trendmicro.com)

Security in the Era of Industry 4.0: Dealing With Threats to Smart Manufacturing Environments – Security News (trendmicro.com)

https://resources.trendmicro.com/Smart-Factory-Success-Story.html

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

organization, cybersecurity, industrial, richard, standards, people, tx, digital transformation, cyber, trend micro, Iot, technology, security, industry, digital transformation journey, podcast, implemented, key pillars, apply, strategy

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get again, welcome to industrial talk your place to talk industrial. How about that? I just sort of flipped that all thing around. That is right. We celebrate you industrial professionals, industrial heroes, you are bold, you are brave. You dare greatly. Man, innovate, you're solving problems. You're changing lives and you're changing the world each and every day. Yet we have to, we have to celebrate you on this podcast. It's absolutely incredible. Thank you very much for joining. As always. All right. Again, this is in a five part series on cybersecurity. And if you're into digital transformation, which you should be, if you've been listening to the industrial talk podcast, you'll know that we feature a lot of companies, a lot of professionals who are experts at that you know what they need? Yep, cybersecurity, we're gonna be talking a little bit about cybersecurity best practices and recommendations on your digital transformation journey with the guy Richard cool. Let's get cracking. Yeah, you need it. Get it just need it, do not ignore it. Get up front on this saying you need to go through digital transformation. Yes, you need to create that level of resiliency within your, your processes, your manufacturing your industry. Absolutely. That is a digital transformation conversation, plenty of incredible professionals out there. And a part of that whole conversation, of course, is cyber security and doing it right and being able to know that your assets, your business, are thoroughly protected from the various nefarious individuals out there. Before we get into this particular, cybersecurity best practices and recommendations. Again, let's sort of point something out today is the 15th. So the the event, the perspectives event that is taking place at Trend Micro is going on right now. But for Americas, it's tomorrow. So put that on your calendar, go out to industrial talk COMM And you will find a link to this particular event. And it is if you're in the Americas, it is at 11am to 4pm. That is June 16th. If you're in Europe, it's 10am 3pm. And it is it's it's vitally important. Don't, don't just brush it off. Here it is free information. Because we've got to always be about learning, we always got to be about collaborating, we've got to be about innovation. And we can't stop. You can't innovate without collaborating, you can't collaborate without educate, and you can't do all of these three things independently, because we've got to keep learning, we got to keep collaborating, we got to keep innovating, so that the future and your business is resilient, and you can prosper. Alright, Richard Kuh. We're going to be once again, talking about cyber security best practices, and recommendation on number three. Now, if you didn't get number two and number one, it's a must all out on industrial talk. Enjoy the conversation. Richard, welcome back to the industrial talk podcast. Now listeners. This is going to be number three, called cybersecurity best practices and recommendations, this particular podcast number three, but I highly recommend the other two. The first one that we did was cybersecurity threats, challenges and risks. This is important information that you need to hear. And number two, podcast number two is industrial business and technology challenges. Same thing, and it is all directed to that digital transformation journey that many within industry are on. And if you don't have that cyber sort of mindset cybersecurity mindset as you begin this journey, there are challenges and Richard and TX one are here to help and they're willing to provide all this particular information. Richard, how are you?

04:39

Scott, and thanks for the invitation again.

04:45

Love it now. Richard, uh, just for clarification for the listeners out there. I see a couple of things I see Trend Micro, and then I see this another organization called TX one. Give us a little Background into that, that, that structure?

05:06

Yeah, so I think most of you out there probably know Trend Micro pretty well, right, we been around for a little bit of, what, 30 years, right in the industry. And we are one of the market leading in cybersecurity, you know, our, you know, for for many, many years. And so that's Trend Micro, but a few years ago, we recognized that there had been a lot of challenge in terms of, you know, getting the right solution and right technology to you know, apply to the industrial control side, specifically on the OT, environmental operational technology environment. So we basically did a joint venture with another company called moxa. And this joint venture is called TX one networks and TX one there was really is a sister company, and product Trend Micro and you know, what it does is really, you know, focus in, basically, like I said, design and building the right solution for the industry control environment. And that's what gx one next.

06:14

I'll tell you, right now, that that focus is so important, because in many of the conversations I've had over the past year to whatever digital transformation is at the forefront, and people want to be able to transition their business to a more digitally centric type of business now that requires, you know, technology and innovation, but it also requires a focus in on cybersecurity and your strategy. Can you give the listeners, the big picture? Give us the big picture?

06:55

Yeah, so I think, you know, with this digital transformation, right, you know, we believe that cyber security had to play a very key and critical role in that particular trans transition or transformation. And so, you know, when we look at cyber strategy, you know, I typically tell people, there are really four key pillars right in and, you know, and having an effective, you know, OT ICS security, begin with understanding the big picture. Right. And, and those four components are people, process, technology, and culture. Right, and we can talk about that a little bit more detail. But, you know, first, let's talk about the people, right, people play a very important role in a cyber strategy, right training and security aware organization can also reduce, you know, significant your security risk for the organization. And I think that's one thing. The other one is, you know, having well trained professional, right, qualified and competent people and really know, how can help organizations address cyber threat, and also in cyber challenge. So, as far as you know, you know, having this competence people in how organizations deploy and understand the right technology, you know, on to the, you know, operational technology environment, right. So, that's the people components. Right. And, you know, that second component, which the process, you know, I think any cyber is in a security strategy, right, you know, and to be effective, the organization must develop, implement some type of process or procedure, right, ensuring they are clear roles and responsibility, and management system are put in place, right, within the organization. I think we talked about this issue a little bit on the previous basis, basically, podcast, and, you know, one of the things we're seeing is the organization going through this digital transformation, right, and you have this convergence between it and OT, it is very difficult, right, to have, you know, clear roles and responsibility, you know, between the ITT because traditionally, I think it used to be the one responsible for the cybersecurity and now you have this convergence happening from the OT side. And now that I'm clear roles and responsibilities, so, these procedures and process have to be implemented, you know, even more you want digital transformation as a tourist, you know, OT in a cyber strategy, right. So putting good governance in place right now policy and frameworks are good, you know, thing to have in there. Some best practice, maybe some it ot auditing, you know, process in place, right.

09:50

So, this is what's interesting and I think you bring up a good point in the past legacy type thinking the OT in it. Organizations then and they didn't, they didn't work together, going forward in this new world and whatever this this digital transformation world, it's vitally important that those both organizations work together with a common, you know, like you said process procedure and governance to be successful in a cybersecurity type of mindset.

10:27

Correct? Yes. And then, you know, I think that the third thing we talk about as one of the pillars is technology itself, right? I think one of the big challenge and I think difficult for most people is that not every technology right, you know, from the IP side can be implemented, you know, on the OT or icsr and having a good understanding of the technology and be able to task verify and validate and make sure you can work and adapt into darkened environment is very important, right. So, I think that the knowledge component is also good. The other one, you know, we talk about people, right, having the competency skill people, and who understand the technology, and can take those technology really kind of deploy right into the environment or to the, you know, infrastructure is also is very good. So, the people and the technology also can play kind of, you know, side by side, important role. And last, but not least, is the culture. I think creating a cyber culture within your organization is crucial, right? To reduce the cyber risk. And that really means starting from the, you know, CEO, or the top, all the way to the lowest level, you know, your organization and make sure that everybody understand what is does, you know, this cyber strategy, you know, yes, and what are some the threat to the organization, right. And so, as long as you have that good fitting culture within an organized organization, it can reduce a lot of, you know, cyber challenge, you know, for the company.

12:06

All right. So, listeners, what we have, from a big picture perspective, the four key pillars, as communicated by Richard people, which is a well trained cyber workforce, which is also sort of have that heightened security awareness to well developed process and procedures, sort of that governance, that ability for the OT, and it to truly understand roles and responsibilities, the technology, which is driven by the people and having the right technology in the in the OT and IoT environment. And then of course, definitely a cybersecurity culture is vital for any company that is going down the road of digital transformation and having that awareness going forward from the CEO, all the way down to the frontline, individuals. Did I wrap that up? Pretty good there, Richard? Yeah, that's a very good summary, Scott. Okay. Now we got it, we've got to address it. There are standards out there, there are standards so that you don't have to sit there and say, Okay, I like what Richard is saying, I like what he's talking about. But I don't really have to start, you know, right from the beginning. Let's talk a little bit about standards. Help us understand those.

13:35

Yeah, so I think, you know, I think many organization, you know, when come to, you know, create a cyber strategy, right? They have to do a lot of research, you know, and try to understand, you know, how to do the right security control with the telling people, hey, there are a lot of the industry standard, and best practice out there for industrial control, or for operational and technology environment. Right. And, you know, and they are being used by many organization, you know, for, you know, I don't know, several decades, it's been very effective. And so, organization doesn't have to reinvent the wheel, right. I mean, some of the standards we talk about are like the iisa, IEC 624 fours, you know, three standard, right, this is a framework, and it's good for general industrial automation and power automation. I think that's a very good standard. You have, you know, standards such as the NIST sp 800 das 53. And this is also good data for ICS in IT security reference, you know, standards, and then you know, the other one or like, things such as ISO IEC 27,000 is a good guy for ITC. At a reference, and you know, and also depend on, you know, what vertical you play, you know, for example, you have the if your, your energy, you have the note sip standard. So there are many standards out there, their organization can start by, you know, just looking at this and use this as a baseline to how you plan your, you know, cybersecurity strategy, and not necessarily have to reinvent the wheel or re do a lot of work. Because all this has been around for many, I would say, years and people in organization have been using it.

15:36

So, when I look at these standards, the general industrial automation, the iisa IEC 62 443, who is I ask a?

15:51

Well, I say it's, it's the ethical about automation, right. And this is, include a lot of, I was a independent volunteer researcher, right, that need to come together, and they help to define right strategy across different vertical across different technology, and how to apply different security control, you know, or, you know, into the different type of environment, you know, for example, I sit in the, you know, working group, a, right, this is a committee that we've focused on how to better communicate somebody standing into a different type of customer. Right. And also, there's a, working group number nine, I'm sitting in also, in there, we talk about how to best provide, you know, guidance for organization to apply somebody's security control into the industrial control environment that be as a manufacturing or power, or, you know, oil and gas, right. And so, the International Society of automation have been around for many decades, and they have, it's a very well represented, you know, organization with many, many professionals out there.

17:12

Now, as I look at these standards out here, Richard, is there a cost if I'm a company, and I hear what you're saying, and I have a desire to proceed forward, is there a cost to get this information?

17:29

I think some of these standards are readily available out there. I think some of these organizations, for example, I say, right, they have our freelance, you know, expert, now who can help organization to look at the standard, right, and they can translate the standard and how to best apply. And yes, also, if you just want to get the information, there is no cost. But if you want to go a little bit more deeper, right to really try to implement some of the standard, the end how to better you know, apply some discount security control, then your day some cost and associate with it, but again, it depend on integrations

18:12

does TX one sort of fit into that outside of all of the other stuff that TX one does the TLS one network does? Do you fit into that sort of help companies define that right? cyber strategy?

18:30

Yeah, so, you know, here on your organization, right, we developed many industrial control products designed for different verticals, especially, you know, manufacturers, you know, vertical oil and gas and power. And so, we do have, you know, security solution with you know, design and you know, toe and also applied to somebody standard, you know, for example, you know, it is understand that will require your say some type of security control, to be put, you know, say applied to it like to escape a system, like, for example, an HDMI machine, right? And how do you apply that kind of solution? So, we have security solution that actually can be applied into the host directly on Hmm, machine, or we have security solution that can actually be implemented before, before the box that Oh, before the, the system, so, this out solution can apply to some understand that as well. I will talk about that a little bit more probably on the next. You know, I think podcast, but you know, we'll talk about that as well.

19:44

All right, listeners, what we have is we've got four pillars, make a note of it. People, process procedures, technology, and culture. Look at that. We've already talked about it and then from From an overall strategy perspective, there are standards to help move you forward to have that sort of that security awareness, that security culture, which is very important if you're a company that is proceeding forward within this industrial digital transformation journey. Excellent job. Excellent job, Richard. Thank you, Scott. Now, we're going to have all the contact information for Richard, all the information that you need to know about TX one out on industrial talk comm so we're not we're going to wrap it up on the other side. So stay tuned. You're listening to the industrial talk Podcast Network. Alright, as you can see with Richard, and trend, micro and TX one, we are building incredible knowledge when it comes to cybersecurity and your digital transformation. So remember, go out, listen to podcast number one, two, and three, we've got two more. Number four is going to be cybersecurity solutions. And number five, hopefully, we could get the CEO of Trend Micro on this particular podcast so that we could talk about what's taking place in the marketplace. All right, be bold, be brave, dare greatly hang out with people who are bold, brave and daring greatly, and you will change the world and you will change lives. That is a fact jack because you are in industry. You are that incredible. Now, one last time, tomorrow, sign up. It's important. This is a cybersecurity event called perspectives. It is tomorrow, June 16. Go out there. Industrial talk.com has the link. All right. Thank you very much for joining. We're gonna have another great cybersecurity conversation shortly.

The post Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Best Practices and Recommendations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Richard Ku with txOne Network and Trend Micro about “Cyber Security: Digital Transformation Challenges Facing Industrial Organizations”.  Get the answers to your “Industrial Cyber Security” questions along with Richard's unique insight on the “How” on this Industrial Talk interview!

Trend Micro Event:  Cyber Security Perspectives.  Hold Your Seat Here.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

PODCAST VIDEO:

Other Powerful Cyber Security Resources:

[Whitepaper] Integrating Security Into the IoT Strategy in the New Converged Environment

https://us-cert.cisa.gov/ics

https://www.waterisac.org/

https://www.trendmicro.com/us/iot-security/

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

cybersecurity, organization, industrial, business, digital transformation, guidelines, digital transformation journey, important, understand, big, trend micro, podcast, industry, conversation, ot, running, number, challenge, requiring, system

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get All right. Welcome to the industrial talk podcast, your single location of all things industrial, because we celebrate you the industrial hero, you are bold, you are brave, you dare greatly. You solve problems. You're changing lives, you're changing the world. You're the dream makers. You're the miracle workers. That's why we celebrate you on this podcast. This is podcast number two, in our series on cyber security when you're in digital transformation, when you're saying hey, and I've talked to a lot of people near saying, Hey, we want to go down this digital transformation journey. Yeah, cybersecurity, let's get cracking. Yeah, you can't you can't just sit there can't just sit there and say, Oh, yeah, we want to go down digital transformation, which you should, which is important. It is necessary to create a business of resiliency, long term success, competitive advantage, you name it. It's important. And there are incredible individuals out there credible companies that are that you need to contact. And of course, they've been on the industrial talk podcast, because we're all about the need to educate, collaborate and innovate. So that's what we're all about. Now. This is podcast number two. This is with Richard Kuh. He is with Trend Micro. And I like their tagline. Here's the tagline securing your industrial digital transformation journey. Yeah. And on this particular conversation, we're going to be talking about industry business, technical challenges with organizations on their digital transformation, journey. Yeah, that's what we're doing. However, however, grab your paper and pencil because what you've got because this is cybersecurity, we're celebrating cybersecurity. Here, we're celebrating the people, like team Trend Micro boom or TX one, right. That's another nother company, same parent. But anyway, we're celebrating cybersecurity this month, just because we talk about digital transformation. We keep on sort of overlooking that cybersecurity side. So with that said, there's an event and it is June. Well, it starts June 15. If you're in the Asia Pacific area, or the Middle East, Africa, Mediterranean, it starts at that time. Or if you're in the Americas or Europe, June 16. It is live, right? But they're gonna be pumping it out. And I will have all of the information the times and how to save your seat. Yeah, it's global baby. And it is necessary. And it's important. And you're going to be hearing from Eva Chen. And she is the co founder and CEO of micro trends. So they've been around a long time, she's seen a lot. And I highly recommend that you do that if you're on this digital transformation journey. Alright, let's get on with the podcast. Once again, this is number two, if you haven't listened to number one, cybersecurity threats, challenges and risks. Go out there. It's out there. It's published right now. This one's going to be industrial business and technical challenges facing organizations as they go through digital transformation, important conversation. Richard nails it? Of course he does. And here it is. All right, Richard, welcome back to the second installment of the Trend Micro cybersecurity, caught, you know, conversation and we're going to be talking on this particular podcast, industry, business and technical challenges facing industrial organizations as they go through their digital transformation. slapping journey. Richard, how are you? Good. Good to be back. Scott, and I good to hear from you again. I am telling you that I'm hypersensitive to cybersecurity. I'm hypersensitive to what is taking place, specifically with industry and their desire to go down the digital transformation road. But a big component of that is of course, their cybersecurity and being focused on that. What are those challenges that we are talking about in this industry? And the technical challenges in industry?

04:54

Yeah, so I think like every other industry, right, I think over the last I was, you know, many decades as organization going through that transformation. But, you know, regardless of you know, if you look at back in the 90s, were, you know, that you had that transformation from, you know, desktop to server and client server architecture to wide area network, the internet now, virtualization cloud Ryan, every time you see this transformation by every other's decades, you do have a, I will say, level of concerns when it comes to cyber security, because as you transform the organization, you will open up more vectors and more threat vectors for the organization, and is very similar to this digital transformation, you know, also in industry, or in industrial space as well, you know, when you go from an industrial 1.0, right now to 4.0, you see that big changes, and you start to see more, I think drive vectors, you know, coming around. And so, definitely, there is a lot of business and technical challenge facing many, you know, organization. One specifically, I think one of the biggest one is, you know, we talked about the lack of domain knowledge, or expertise out there in providing sufficient cybersecurity knowledge and, you know, adding countermeasure for organization, and that's a big one, I think, today, we are facing a big challenge in that for many organizations, right, because, you know, lack of expertise are the second big one, I think, as organization going through this conversion between it ot right, you know, you have a very unclear roles and responsibility between the IT organization in the old tea, and that have not yet been fully defined. And you're not clearly defined by many organizations. So that is a big challenge, I think, for many organizations as they go into transformation, right? Because traditionally, all the cybersecurity are typically managed by the you know, it, folks, and now you're adding this additional component that creates, you know, that big challenges. We also talk about, kind of the third thing is all this legacy liability, right, you know, you got some of these environments on this platform. And some of these networks have been around for decades. And, you know, many of these systems are all right, you know, especially if you have a SCADA system or ATM machine running Windows seven, or Windows XP, and those environment is Oh, it doesn't get updates or patches. Right. So that's a big challenge. And so that legacy issues become very, very important thing. The fourth thing I think, is a big, you know, I think business challenge is you have this, I will say organizations tend to pursue, right, the economic, overall, this cybersecurity, right, me, meaning that they tend to, you know, focus maybe maybe on a business or color, you know, cybersecurity is kind of the secondary, you know, I think, and so, this is a big challenge. And I think we can move at the cyber sphere to be, you know, I think side by side with each other, right, you have to have the same priority, as part of your planning or, you know, of your business plan. And I think the fifth thing is also kind of that return on the investment, right? Oh, I, you know, sometimes it's very difficult for, you know, organization, for example, I turned Microsoft wants to go talk to, you know, company about cybersecurity. And, you know, sometimes they say, Well, you know, what's the Oh, you know, how do you prove that return on investment? Right? So it's I always telling people, it's like, you're buying insurance, right, you know, you got to buy insurance to cover yourself in case something happened, right, you are protected, or you're, you know, at least you're good coverage. And that's kind of some was similar to kind of like, you know, cybersecurity for the, you know, ICS or the industrial control environment. Now, of course, I think that the other big challenge, you know, we are seeing a lot lately, it's also some of this regulation or compliance, right. Or some of the executive order, you know, from the government, right. So, for example, the recent executive order from President Biden, right, also, you know, making as I think, some kind of guideline for organizations to start to put in place a cybersecurity plan for the, you know, critical infrastructures. And so, those are some big, you know, interesting, but also, regulation, that is a big challenge for many businesses. So, I would say this is someone that big four or five items that you know, is really a big challenge for many organizations. Alright, listeners,

09:54

let's let's summarize real quick on what we're talking about here. The first one is Lack of domain knowledge, big business challenge. It ot convergence. Absolutely agree with that. Legacy liability, that's number three. Note that out that's, that's really interesting organizations in pursuit of economic benefits versus that need to look at their cybersecurity element. Number five would be the return on investment ROI, sort of from a cyber perspective, and companies or customer perspective, difficulty in trying to quantify the value of cybersecurity. And finally, number six, the regulation and compliance and, of course, executive orders coming out of DC that are requiring businesses to implement or have guidelines. Very important. Let me let me go back back to the number one, when we start talking about lack of domain knowledge, how do we solve that? What do we do to solve lack of domain knowledge?

11:07

Yeah, I think there are a lot of things that I think our organization can do, right, you know, for example, as an industry, right, you know, we are started to, you know, go out there, and really educate and train organization about cybersecurity, but also, you know, out of the university and some of the college right, where, you know, you just started to see many, you know, I was a university start to provide training, education and certification or program, our degree program on cybersecurity. Right. So I think that's one way that we can actually really increase the level of I think, you know, expertise out there. So I think that will be very helpful. I mean, today, I think we have probably more than a million plus, you know, I was a cyber security, I have not been filled in, I think that will really help by by having more expertise out in the field. So that's one thing. Hold on, hold

12:04

on, I have to interrupt you just about a million plus openings. Did you say?

12:10

Yeah, I think last year, when I look at the numbers, you know, from some statistics indicate that there are more than a million jobs that need to be filled, when it comes to cybersecurity. Right. And, and that's really a challenge for organization because especially when understanding both the it and ot environment, because, you know, having it scale is one thing, but having both the it and ot or industrial control, cybersecurity expertise. And, you know, I think experience is that's a really big one.

12:44

What do we do about it? And I'm going on to the next one, I like how you answered number one. Number two, how do we address and gain greater synergies between it activities and ot activities?

13:00

Well, I think that there's a couple of things that I think organizers can do, right? Typically, traditionally, you don't have this, I was a conversation between these two groups, right. And they had to be more collaboration, right between the IT organization or the organization, and that need to happen. And that mean, it required, you know, let's say, doing the planning in cybersecurity together and make sure that both sides coming to the table, I have that conversation, understanding the roles and responsible who need to do what, and define clear guidelines for everybody, so then that's really gonna be able to help people on that area. In terms of this, you know, I think, roles and responsibility between it ot I think the other way to do it also is, you know, I think, you know, organization need to be to fully right, understand that cybersecurity, it is not just a it issue, when I ot issue, right, you need to really have a holistic understanding of what happened on both environment. And that also need to happen, right? I think when we start having some this conversation that you're going to be able to solve some of these, the issue right, understanding this is not just in it otas you may as a company issue. So those are some of the few things

14:21

yeah, no, you're spot on there, Richard. And what I see as a result of this, it is what it is it's industry for Dido, it's digital transformation. And if you're a company, if you're a manufacturer, if you're in water you whatever you're in, you're going to have to have that that that ability to collaborate and then have that holistic view if you want to go down the you know, digital transformation journey. It just is. No the way

14:49

Yeah. Let's talk in. Yeah, no, no, I say it's difficult for to to really address a cyber security by just looking at one little one side. You know, only, you have to have a holistic view.

15:02

I like that. Let's talk about legacy liability. What are we, outside of getting new computers? What do we do about legacy liabilities? What's the solution?

15:16

Well, you know, I think some of these environments, especially in industrial controls are some of the system have been around, you know, for decades, right, and they were never really designed to, you know, kind of reprise or you, you know, was never really part of that design or implementation. Beginning. So, some of the systems probably going to continue to go on for the next hour, you know, maybe five to 10 years, right, until a new system are put in place. And so I think there are some, you know, things that organization can do, right, you know, for example, some of these environment, even though they're running, let's say, you know, Windows seven, or Windows XP, and they are, your technology capability can help address some of this issue. Like, for example, if you have an HDMI machine running Windows seven, right, even though a lot of vulnerability, or require some patches, or there is whitelisting, or lockdown solution out there in the market that you can actually deploy in some of the systems in lockdown, or their audit type, or let's say, you know, IPS capability that you can actually put in front of some of these box, so they can filter all this traffic and make sure that they are, you know, being, you know, check and verify for any potential risk to the someone's Hmm, machine, right. So, so those are some of the things that I think company can do to address some of this, then probably last but not least, really kind of, you know, make sure that the security solution that are put in service, Environmental Design, right in the way that is for this kind of environment, right, you cannot just go down, and you know, try to, you know, pick up some, you know, it product and expect it to work on some of these, you know, industrial control systems, right. And so, you know, building an adaptable or you know, you know, adapted solution that can, you know, easily adapted to the existing infrastructure or this existing environment, I think that will be very helpful. So, those are some of the two or three things I think organization can do. Right. And they are all the things that I think, are tools and technologies, are there already as well.

17:24

Is it important to be able to understand, like, from, from, as I look at inventory to understand those vulnerabilities out there, those old legacy systems, those legacy liabilities? Is it important for us to have that, that understanding and then develop a strategy with that?

17:45

Yes, I think it's very important to understand, you know, what's going on in your networks and your environment, I think it will very helpful for you to, you know, build a good strategy or any plan to to address them in cybersecurity, right. And I think, you know, in the, you know, I would say the last couple of decades, we really more talk more tea, right, and we are all this shadow IT system, you know, bringing our BYOD stuff with that, you know, into the company. And that's also create a lot of challenge. As we go into this similar trance transformation on the, you know, the industrial control side, we will have shadow ot right, and so having a very good visibility across all these different devices. And in your organization, you know, what, how your network construction look like, I think that will really help you to plan a good cyber strategy from top to bottom.

18:41

How do you this is number four, how would you address businesses are going to always look at the economics of whatever project they're putting in place, they're going to say, we do this, we get this benefit, this economic benefit? How do we start to incorporate the necessity to bring in the cybersecurity conversation at the beginning of these conversations?

19:08

Yeah, I think that's a very important question, Scott. And, you know, I always tell folks, at least people that I speak to that, you know, cybersecurity should be part of your, you know, planning, right, is part of that early planning process, and be baked into your overall strategy. Right. And, you know, and you will be able to basically see the return as you start to implement some of this plan, you know, on the, I guess, on your strategy, or as part of the implementation plan.

19:51

I believe that it's, it's,

19:54

yeah, go ahead. Yeah. So I think like, for example, Maybe in order for us to really show them, you know, the economic right that, you know, cybersecurity can add value, right? We talked about the planning, but also, you know, we can show that, you know, having a cybersecurity strategy in place, and, you know, we can show, you know, instead of showing maybe the sea level, you know, people just a bit and by by really kind of tell them that, hey, you know, if your system go down for X number of weeks, or months, or days, right, here is a cause for, let's say, production, or here's the cost for having your system to go down, right? If you can show those kind of economic numbers, I think that will be quite beneficial. And so this way that we can do that there are in a model, you are the organization create the show that,

20:54

you know, and that's in line with number five, that is the ROI. I mean, yeah, you might invest something, it's hard to quantify it. But it's easy, from my perspective, to see the risk that exists out there, and how it applies to your business. And if your business goes down for a period of time, how much money you're in that business to ensure that assets stays up and productive.

21:22

Right. I mean, especially on the industrial control, sir. I mean, I think the keep the operation from running as a big critical issue, and the safety and reliability of the system. I mean, those are probably two of the most important, especially on the industrial side of things.

21:41

Last question, and this is with the number six, that regulation and compliance. How is Trend Micro sort of leading the way because just like anything else, whatever comes out of Washington might be some sort of, you know, sketch, but it requires companies and organizations like Trend Micro yourself and professionals to be able to say, oh, what do you guys do in there to help businesses understand that regulatory and compliance edict?

22:15

Well, there are a couple things that we are doing, especially when you have, you know, regulation and compliance like this, you know, out of, you know, say, DC write a couple things I want, you know, we work with our partners, right, try to truly understand what are the requests? And what are the guideline from the orders, and then we will work with this partner to understand that and try to write requirements and plan to address some of these, you know, you know, requiring so for example, that requirement actually came, and I think the reason is deco came in, and I think they requested for like Sisa, right, or, you know, some organization to come up with some kind of best practice, right? And in there, there are some recommendations about, okay, what type of security controller you need to put up in place to address this particular issue or challenge, right, and they will provide that recommendation, right. And then we, as a security provider, we actually come in, and we say, all right, for, let's say, activity, A and B, right, we have this type of security control that address those two, you know, requirement, you know, stuff like that. So, that's what we've been working on. And, you know, working with our partners to do that. The other thing is that we're also actively basis basically tried to understand exactly what each of those, you know, a day requirement coming from, you know, to the government, right, and, you know, we will work with that our product development organization to make sure that all security solutions are designed in such that will address some of this concern, right. So, you know, one of the big things they talk about on critical infrastructure is what I bought, like some of the SCADA system and how do you lock down somebody's system, right, well, how do you protect somebody's system? Well, and now we basically tried to figure out what the best way to lock down and say, Hmm, machine running, you know, Windows XP, right? Well, there's a couple ways one, you could, you know, put a lockdown solution that you can actually like down the system, make sure that nothing can be you know, compromised or nothing can be run on that system. Because typically the system designed such that only Allah type applications run as you can do that, that's only a first step in helping the customer or to adjust them this executive order is, um, this requirement. So those are spirit thing that we are doing in terms of these orders. Is there going to be a validation that they comply with the guidelines, the new guidelines, the executive orders? Well, I haven't see any enforcement yet, right? I mean, I think today, most of those guidelines are more of a guideline and make sure that organization or start to put some of these in place, especially if it wasn't as critical infrastructure. They're affecting, you know, I think our economy, right, so those are guidelines. I don't know, if you know, when that's gonna become, you know, something that will be enforced. You know, I think there are certain verticals, you know, I think they may, right, need to be enforced, right? To make sure, you know, organizations start to implement, you know, for example, like Les Paul in water, right. Energy, right. Those are, you know, critical infrastructure, you know, that it can only copy. So, by this for now, I think that there isn't any, you know, enforcement yet. It's more of a guideline.

25:53

All right, let's summarize this incredible conversation. We've got six key points, lack of domain knowledge, these are business challenges, it ot convergence, they need to collaborate, need to have that that desire to look at your business holistically, legacy liabilities, of course, that is a big important component. But there's ways of being able to lock down that we're looking at the pursuit of economics versus the cyber side. But that has got to be done at the beginning of this conversation, which then rolls into the ROI, because you don't want your asset to be sort of just sitting there falling apart because of being compromised. And the last one, of course, is regulatory regulation, compliance, and of course, the new guidelines. Did we leave anything else out? All right. All right. Well, I know so good. Yeah. Yes. Okay. Well, thank you, Richard. That's an incredible, incredible value for the listeners out there. Let's put it this way. If you're in the world of digital transformation, if your business is going down that, that avenue, you need cybersecurity, whether you like it or not, and that conversation has to happen at the beginning. And you're going to have to figure out what your legacy systems are your legacy liabilities, and, and address those as well. So that your asset is up and running and doing what it needs to do. All right, Richard, thank you very much. Thank you, Scott. All right, we're gonna also have all his contact information, if you want to connect with him, which I highly recommend. It'll all be out on industrial talk.com. You're listening to the industrial talk, Podcast Network.

27:50

Alright, this is, once again, podcast number two in our cybersecurity, love best, whatever you want to call it, because you need it. Because you need to be engaged in your digital transformation journey, everything that's associated with that. And cybersecurity has to be at the very top of that conversation. All right, if you have not, you got to find out about podcast number one, it's out on industrial talk.com. Again, because cybersecurity is so doggone important. We've got an event. It's out there it is covering all time zones, right? So it's June 15, and June 16, depending on where you're at. But I've got the link out there on industrial talk comm so fair not find the place that you're, you're at, and it's going to be featuring Eva Chen, and she is the co founder and CEO of micro trend, micro very important, very important conversation. All right. Be bold, be brave, dare greatly hang out with people who are bold and brave and daring greatly and you will change the world. We're gonna have another great cybersecurity podcast right around the corner. So stay tuned.

The post Richard Ku with Trend Micro and txOne Networks talk about Cyber Security Challenges with Digital Transformation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Richard Ku and Ryan Flores with txOne Network and Trend Micro about “Cyber Security Threats, Challenges and Risks in the Industrial Control Environment”.  Get the answers to your “Industrial Cyber Security” questions along with tx One's unique insight on the “How” on this Industrial Talk interview!

Trend Micro Event:  Cyber Security Perspectives.  Hold Your Seat Here.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

RICHARD KU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/richardku1/

Company LinkedIn: https://www.linkedin.com/company/trend-micro/

TX One Networks Company Website: https://www.txone-networks.com/en-global

Trend Micro Company Website: https://www.trendmicro.com/en_us/business.html

RYAN FLORES' CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ryan-flores-4800b8a/

PODCAST VIDEO:

Other Powerful Cyber Security Resources:

https://iiot-world.com/our-team/our-contributors/richard-ku-sr-vice-president-of-product-services-management/

https://iiot-world.com/ics-security/cybersecurity/iiot-world-days-track-ics-security-bringing-order-to-ics-cyber-chaos/

https://iiot-world.com/ics-security/cybersecurity/industrial-cyber-security-why-it-ot-collaboration-is-no-longer-an-option-but-a-necessity-2/

https://iiot-world.com/industrial-iot-cybersecurity-from-the-shop-floor-to-the-board-room/

https://iiot-world.com/ics-security/cybersecurity/9-best-cybersecurity-practices-itot-environment/

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

cybersecurity, trend micro, industrial, people, industry, organizations, network, business, ryan, attackers, cyber, important, pay, attacks, Iot, ransomware, richard, colonial, challenges, gain

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get

00:21

All right. Welcome to the industrial talk podcast, the number one location for all things industrial. Yep, industrial talk, go figure. We talked industrial. We've got a five part series, a five part series that focuses in on industrial cybersecurity, we're going to be featuring some incredible at trailblazers, let's put it that way in the world of cybersecurity, and I believe, and I think you believe if you're going down this world of digital transformation, and you want to take advantage of industrial for Dotto, you need at the forefront of this particular decision, this strategic decision to help create greater resiliency in your business. cybersecurity, let's get cracking. So, yeah, I, I've been very fortunate. And of course, you know, as well as I do, that there's a lot of conversation out there about cyber security, you have the colonial pipeline. And so industrial talk as a whole wants to be this just a central location for industrial related information. So you don't have to go around. We want to promote events, we want to promote individuals that are speaking at these events, we want to facilitate this knowledge, because we believe that education is it, education, collaboration, and innovation is where success will be in the future. And that's just a reality of it. So I mentioned briefly about this particular five part series, this is the first of five, this is cybersecurity threats, challenges, risks in industrial control environments, and this just came out after the colonial pipeline, which on the industrial talk website, we will have a white paper that was produced by incredible people at trend, micro and Trend Micro sponsoring this particular series, they are fabulous to work with a. I mean, when you think about cybersecurity, when you think about all the stuff that has to be thought of and, and how they facilitate this digital transformation. They're not meant to get in your way. They're, they're meant to make sure that that your life is not interrupted by unfortunate situations within cybersecurity. That's what Trend Micro is all about. Now, number two in this particular series will be industrial business and tech, not technical challenges facing industry. Number three cybersecurity best practices, number four, industrial cyber solutions, which is pretty cool. And then finally, CEO, CEO talk. So we're gonna have a conversation on I mean, we've just got to recognize that this is important now, because I'm all about getting that information out there is an event. This is an event that is featuring and Trend Micro, it is a live event, it is June 16. This is for the Americas June 16. It is from 11am to 4pm. Eastern Time, and they're going to be talking all things cyber, because it's important. It's like the the the topic is ready for a new perspective, don't miss this exclusive one day virtual event. And it's going to be featuring the CEO of Trend Micro and then a gentleman by the name of Neil McDonald, VP and distinguished analyst at Gartner. How about that. And if you're not if you're in Europe, they have one for you, too. It's on June 16. But it's 10am to 3pm. And then if you're in the Middle East Africa and Mediterranean, same thing, June 15 11am, to 4pm. And then finally an Asia Pacific 10am to 3pm. A go out and I'll have the link. Don't worry about it. I'll have the link out there. But I think that this is an important conversation to have. I think you need to be a part of it. I think you need to hear from leaders within this space because well,

04:26

if you want that digital transformation journey, if you want to embrace that, if you want to reap the benefits associated with all of that, you need to have a sound and strong cybersecurity strategy, Trend Micro reach out to them. Alright, this particular podcast which we're going to convert into the industrial Academy, because I think it's a it's a series that warrants an industrial Academy type of approach. So this particular podcast we're going to be talking about cybersecurity threats, challenges and risks to industrial Control environment, it features a gentleman by the name of Brian Flores as well as a Richard Kuh. bolt with Trend Micro enjoy. Ryan and Richard, thank you very much for joining the industrial talk podcast listeners, what we're going to be talking about is cyber security threats, challenges and risks in the industrial control environment. I don't know where you set on that, and then anything cybersecurity, but that for that particular topic is dead sexy. I am excited about having this conversation. For the listeners and Ryan, give us a little background on who you are level set, figure out who you are. And then then we're gonna go to Richard, do the same thing. And then we're gonna go into that topic.

05:42

All right. Hi, everyone. I'm Ryan florists. I'm happy to be here. I've been working in the cybersecurity space for more than a decade now. Investigating attacks and incidents. So you know, the recent attacks that have been happening, it's some quite close to my passion. And in my field.

06:06

It's interesting. I, I'm looking at your stat card out on LinkedIn, you've been with Trend Micro for 18 years. Oh, yeah. Oh, yeah. Why don't you just start at age one?

06:16

No, no. Um, yeah. Right on it right out of college? Oh, yeah. So if I just one of those young guys that are doing reverse engineering, you know, solutions for viruses and malware that are coming around, and then, you know, progressed to, to looking at cyber criminals and the other technologies and infrastructure that, you know, that is being used, and that is emerging. So I'm excited, we are excited to be in the space.

06:49

I'm telling you, you have a tiger and you got to hold on to that tail, because it's they're very creative people out there very nefarious individuals that never stop thinking about how to, unfortunately, gain access to where they're not supposed to gain access. All right, Richard, give us a little background on who you are, and why you're such an incredible cyber guy.

07:11

Thank you, Scott. Yeah, so I've been around in the cyber security space for a little bit over 30 years. And, you know, over the last, I will say, five years or so I've been very focused on, you know, I just had no development and understanding of, you know, cybersecurity in the industrial space. But I am, you know, in the cybersecurity for more than 30 years, with the company. Previously, I involved in a lot of product development, a lot of research. So, yeah, I've been very passionate about, you know, cyber security, specifically on the industrial area, right, because I think over the last, you know, couple years, we have been having a lot of challenge, you know, especially in some of the critical infrastructure. And so we're going to talk about that a little bit more, but I'm excited to be here.

07:59

Yeah, here's the interesting part. You know, there's that the good side, bad side, double edged sword type of thing with this digital transformation journey, right? It just is. Yeah, you leverage the the available. innovation that exists out there that give you greater insights into what your business is doing. But then again, again, you're opening up areas of weakness, potentially, if you're not a business, if you're not an industrial business, not thinking about, Hey, this is great IoT stuff. What's that cyber side? Ryan, let's talk a little bit about, from my perspective, just lay the foundation of what I say, what's a cyber one, what is a cybersecurity threat? What does that mean? And why are people interested in trying to gain access to the industrial, you know, infrastructure?

08:54

Yeah. So, um, basically, a cyber threat is something that can, uh, adversely affect your network or your digital assets, right. So it can be something in a more traditional IT network, it can be like the server, it can be a user account that has access to certain information. And in other networks, like in an OT network, that can be an ICS endpoint that is responsible for controlling a certain process or monitoring certain conditions, right. But the thing that we've learned in, you know, in studying these kind of attacks, is that a lot of times the attackers don't don't really target or maybe they don't have an initial idea who they were able to compromise or gain access to, is just that, they learn about it when they are able to gain access, and then Okay, this looks like an important company. This looks like an important server in the network, I'm going to attack it, ransom, ransom it. So, and then I think like, for example, in colonial attack, right, the attackers even admitted that they were not aware of the impact of of that back that they have done.

10:20

So, again, let's get into the psychology of it. Why Why? Why is that appealing? To some? It's like, I know, I don't outside the fact that I'm, I might be considered lazy, but I don't sit around saying how do I, you know, penetrate get into? for no reason. It's like, Oh, yeah, I don't understand what's the psychology behind that.

10:47

It's it's just the money. Um, it's, it's a business out there. Um, so a lot of the attacks that are happening right now is its monetary driven, they plan to gain profit from the attacks on either via extorting for, for the files that that has been, or the network that has been held ransom, or by by by blackmailing that, hey, if you don't pay me up, I would I would reveal this information, this, this data that I have on you that I have stolen from your network, or are building up a supply value chain in the cybercrime underground network, meaning, if I, for example, have stolen several credentials, and it's quite important, I can then resell this to somebody else who might be interested in this credentials for later use. So it's really an economy out there and everything is doing with money. So

11:55

we can add it right. Because I think if you look at the history of cyberthreat, right, yeah, back in the 90s, right, most of these cyber incident or threat is really coming from I think, you know, kids or college students, and, you know, laboratory, right, that's kind of early 80s and 90s. Right, and it's proving they can do it, but then as over time, right, and you start to see these, all these digital transformation, and people are starting to see that there's a, you know, economically gain from it, right. And so, all these you know, you know, attack, or these hackers now try to basically transform their business model right, from not just, you know, I tried to prove they can do it, but now they are, you know, really focused on monitoring gains and gaining access to, you know, confidential information. So all those underground, right, and that whole underground market. Oh, it is the economy, actually is quite big. I mean, it's probably a couple of trillion dollars in terms of the whole economy underground. Right. And so, well, then it's easy for them to make money, right. I mean, you know, we work. Yeah, it's easy for them. So,

13:04

the T word, oh, my jaw just dropped. I said, I can't you dropped a trillion on that

13:12

hole, maybe 100 billion, you know, I can't remember the exact number. But the last look, it was something like, I can't remember Ryan. But what something two or $300 billion, or something economy or something. Right. So it's more on the beat, not on the team? Yeah.

13:29

Holy cow. Yeah. I better get I better sharpen up my skills. If that's the case. No, no, don't even don't even contact me and say that. Okay. So, me, business owner, I'm still very confused. And the reason I'm confused is, is where are the laws that in this case, let's let's let's use the the elephant in the room. Let's just take a take that, for example, you got this ransomware situation on colonial pipeline, it is impacting me, and it's impacting a lot of people around the United States. And they I guess, they tracked it back to Russia and all of this good stuff. What What do we do we we pay for that extortion? What What do we do?

14:16

What are the laws? Unfortunately, a lot of victims actually opt to pay or not a lot. You know, a significant number of victims pay because it's it's also difficult for them to to recover. Once, for example, your network is hacked. They also they also play the economic game, right? So it takes us one month to recover and pay this amount of money to contractors to software licenses and everything like that instead of just paying it so they have you know, they did have to juggle that with the time constraints that they also have.

14:58

Yes. Now I understand it's like, boom, incident happens ransomware bring where we've got a problem. Now the decision on the business side is like, okay, we can pay it. Okay, I see it, or I haven't got to find somebody or some company or some entity to remove it has a price. This has a price. And you got to look at it. from that. That point of view. Yes. Oh, that's ugly. I'm sorry.

15:32

Oh, yeah. And that's really difficult, especially in in industrial environments, because you also need to factor in, you know, last time. Yes, right.

15:42

Yes. So let's, let's, let's sort of pull on that string a little bit with the colonial pipeline ransomware. Do you by chance, Ryan have any insights into what what took place with that event?

15:59

Alright, so I'm not going to speak about anything that I don't factually know. But for example, it's been known that these ransomware groups don't operate by themselves, they have other affiliates or partners that would do the actual hacking for them. And they just, you know, it's like, commission based, you install a ransomware into a compromised network, we don't do the compromise ourselves. We don't do the hacking ourselves. But if you've managed to hack the network, contact us, and you'll get a cut of whatever profit we make from that. So there's also like a, you know, tiered model there. And then it's also depends on whom they're able to, to hack or compromise. If it's a bigger company, they would ask for a bigger ransom. If it's a smaller company, you know, they actually judge the cup the capability to pay of the victim. So and how would the initial compromise or hack happen? several things. There are there might be unpatched systems that are exposed to the internet, there might be, you know, fished user accounts, user credentials, that attackers were initially able to gain access to, or there might just be some security misconfigurations that are made available, or, you know, the hacker was able to, by happenstance, able to access and these things happen, and we've seen, you know, all of these things played out in previous incidents.

17:41

So this is it. This is unnerving. Right? You and others would turn micro, this never stops, right? No, they don't just say, Hey, guys, Trend Micro there, they've, they've pretty much should protect everything. And so we might as well just shut it down. That's not the case. They're gonna continue to try to figure out ways of penetrating these because the financial rewards are too great.

18:14

Oh, yes, definitely. That's why for example, you know, one of the push is not just for, for having security products, but also having people in, in the industry advocate for more cybersecurity, or tailored cybersecurity for this particular niche, right. Industry niche. Yeah, and also having people in the industry, talk to each other share information, share best practices, in order to have a higher raise the bar for the attackers, you know, to overcome.

18:49

So I hear what you're saying, I'm uncomfortable, I'm getting. Now if they hack me, I've got $20 out there, I'll pay for it. But that's about it, that I don't have anything beyond that. But let me ask you this. What are the actionable items that we could do today? If I was a business? Give us a little, you know, 123 do these things today?

19:14

All right. Um, yeah. So so one of the things that we've seen is that, um, basic security, hygiene or cybersecurity hygiene is not, or, you know, it's not as widespread as we would have hoped. There's a lot of small companies out there that that have what one ID administrator guy who's managing the whole network, both it and ot network side, and that is not enough. One of the things that, that contribute to that is, is that there's the awareness of the business owner of the magic Assuming that security is important, cybersecurity is important. So I think if we have to start somewhere, we have to put out the word out there that, first and foremost, cybersecurity is important, specially, if you have critical infrastructure and critical equipment process for that you maintain and run, right. And the next step of that would be make the investment, the investment in hiring the right people, and implementing the right technology in order to properly protect all of this assets and processes. And third, would be having good knowledge on what is in your network. A lot of times, what we've seen is that the reason why an attacker is able to enter the network is because there is one computer out there, that has been forgotten that it's not part of the audit, that was just lying there connected to the network, and everybody has forgotten about it. And that was the what the attacker was able to gain access to. So having complete visibility and audit on what assets you have, and what were those where those assets are connected to, and what these assets mean to the network would be, you know, a good step to be able to know, your network and to be able to properly protect the network.

21:32

Yeah, a couple of things as well. I think in addition to you know, Ryan's point, when I speak to many of my customers appointment, there are kind of four key pillars that I typically recommend them, right. And those are, you know, people process technology and culture within an organization, right. And so, I think people play a very important role in cyber security or your cyber strategy, right? If you have a good train, security awareness organization, that can reduce your cybersecurity risk, as well as having the competence peoples and risk to deal with such instances, the employer was I think the people pieces are also very important. And then you know, followed by that process, right, you know, to get a good cybersecurity strategy, you need to have some type of process in place, right, so that you can some kind of governance or some type of auditing, to make sure that you as you implement your cyber strategy, you continue to evolve, you continue to basically make sure that you get improved over time, right, and so a good process in place, and that they're also very good in the technology itself, specifically on the industrial control side, right, in industrial control, because some of these systems have been around for decades, right, and many of this system have, or operating system, you know, it was never designed to have security. So you wanted to build the right security solution implement right solution, is to make sure that the solution, you actually mean to that environment can be adapt, right and work in that environment. Because my experience, we have many customers, where they try to take an IT product and try to deploy it on an OT environment, and does not always solve the problem, because they actually create more problems than, you know, solving it. So understanding technology, right, you know, validate, verify, and make sure the technology can be worked on that environment. And then of course, last but not least, is that culture thing, right? You know, it's, you have to create some kind of like culture, cybersecurity culture within the organization. And, you know, and that will really going to help people to kind of, you know, evolve around and make sure that can be done. Otherwise, you know, people just don't care too much and put us in cybersecurity very low. So, at least those are the on a very big picture with a fundamental thing I think organizations need to consider, and then you talk about what are my cyber security cyber framework need to look at? Right, so

24:04

those are the things very good on both both accounts, very interesting. Now. It makes sense. What are the roadblocks what what are preventing people to do the what is right for their organizations in the world of cybersecurity? What what are they not getting?

24:28

Me? Wrong, you can add? Right, as you know, I think that especially in the industrial sector, there are some definitely business challenges. Right. And, and we can talk about a little bit and also there's some technical challenges, you know, and those are the roadblocks. I think in in especially on the OT world, right, you have kind of four areas that I see it a big challenge. One is that lack of domain knowledge and expertise right especially on you know, in cybersecurity for ot or industrial control side. There's a lack of skill set lack of expertise in that area. So that's one big, I think, kind of issue on that. And then, you know, traditionally you have this conversion between it ot Yeah, you don't have that before I before, which is it, and then ot they are completely separate. But now you have this convergence. And that roles and responsibilities become very unclear as to who need to manage or need to make decision on soon, let's say a cyber incident. Right. And that is also a big, big challenge for many, many organization. And then another piece, is that legacy liability, right? You know, you have all these all environment going around for that? And how do you make sure that you can implement the right technology, the right solution into those environments? So that's a big challenge for them, because maybe this environment being worked and, you know, will continue to work, you know, for the next five or 10 years. Right. And I want to touch it. Right. And, you know, in always a day, it will work in you know, why? Why bought it right? So I think that's a big, you know, obstacle for folks. And I think last but not least, and it is from my perspective is that, you know, organization tend to kind of put ha, I will say priority on the economic side, versus cybersecurity, right, cybersecurity is always going to kind of draw or color the secondary, you know, I think priority. And so, I think that had to change giving someone a very current incident, like from the colonial pipeline, or the solar wind attacks, or even some of the, you know, Microsoft, you know, vulnerability, right. These are, it should be, you know, upfront and impiety for many organizations. So it is those are some of the challenges in know, people maybe last thing is, is that all I write people don't see your return on investment, as you will come to investing in cybersecurity. Right. And so, they want to see the economic and sometimes, you know, you don't see that. So it's those are some of the I think, potential challenges for many organizations. Well,

27:08

I guarantee a colonial knows about the ROI understands the economic impact. That's for doggone sure you have anything to add to that, right.

27:17

Oh, yeah, I think the one thing that I would like to add is that I think there's still big discrepancy you between what the IT people think, and ot people think. And I think it's just a matter of them. Getting into a room together, understanding each other's priorities and what we are they're trying to achieve, such so that the digitization that is happening right now proceeds with security in mind, and also supports both the it objective and the OT objective.

27:53

And that's cultural. None. And, yes, Richard brought that up. And that's a cultural thing. And we've all been in organizations where that, that they don't talk. They they just don't.

28:05

Yeah, unfortunately, you know, in this industry, especially for the industrial control side, right, these people haven't been talking to each other for so so many decades, right. And now, you know, because this convergence is forcing people to have that conversation and talking, and I think it's very difficult, right?

28:24

So I've got a couple of other sort of insights here that I want to ask you guys. First off, let's say I'm a I'm a business. And, and I think Ryan and Richard, you painted a picture that it's a dynamic environment out there, and you got to keep current and you got to constantly consume this information in some way, shape or form. You got to find the organizations to be able to share their story, which is pretty hard when it comes to cybersecurity people are not really sharing information from a business, what's going on? Now? I've got limited, let's say limited resources, fine. Is there a value proposition for what I would call a fractional cybersecurity expert? Like, I can't have a guy on on board? I can't pay that. But I can try to fractionalize and say, I've got I've got somebody over here that keeps current with all the information that's out there. I can draw upon that. There's a it makes sense for my financials, but I'm in the I'm moving forward in a secure or a secure strategy. Is there is there any value proposition there?

29:37

I think I'm within the industry. There are industry specific cert computer emergent emergency response teams. I believe there's ICS cert. that exists, and they are the they would have, they would send regular notices on certain incidents that are happening. that are affecting the industry. So there are organizations out there that do this kind of things that help distill, you know, that stream of information and turn it to the right. Industry and to the right, people. I think also, there's some isaaq type of organizations that is also for for ICS, and to. So I think, you know, if you're a business, and you're, you know, you want to have industry relevant information regarding cybersecurity, it would be best to subscribe into these types of organizations and mailing lists, because, you know, the information that that arrives to us already filtered out, and it would be relevant to your industry.

30:52

We talk about and I think, I think, Richard, you brought it up, which is very important. In in the world of utilities, when we start talking about legacy liability, there are assets out there that are 5060. And beyond years of age, and it still works still current churning along, I see a real challenge to say, how do we create a secure environment for those, and that's also in the water, right? You don't you don't want compromises in the water world, you just don't? And, and given the realities that have taken place recently, with colonial and others? I don't, I want to compress my time. So how do I get ahold of somebody at Trend Micro to help me with my learning curve to get up to a speed where I feel comfortable. And then I can start deploying the things that I need to do to process or begin to think through it. Because I just, if you want this digital transformation, world we want to live in, you cannot ignore the cyber side, cybersecurity side, is there a way of being able to contact Trend Micro?

32:18

Yeah, so, you know, as you know, turnback have been around for over 30 years, right. And we have many partners, as well, as you know, you know, reseller across in the US or across multiple regions are, and, you know, and each of these partners, and, you know, partner, we actually do a lot of training for them, right? available need to buy used to be, you know, person to person in the past, but now we have not online materials, that, you know, anyone can actually come into our website and get that training, and you get that education. And that's available today through our partners or through some our retailers. Right. And, of course, you know, there are tons of information that we are making available for anyone that who are interested in learning more of this, you know, at our website, where you just contact Trend Micro directly, and we'd be happy to send you all the necessary information needed.

33:15

Yeah, out on the trend micro.com website. And I'm looking at everything you've got, it's, it's easily navigate, I can navigate around it, I can see every thing that exists out there, I see partners to see support. I think it's an easy, easy peasy way of being able to sort of begin that education and cybersecurity just because, I mean, let's just let's just lay it on the table. You have to you can't ignore it, right. You're just Yeah, sorry. You might want to, and, but you're gonna have to do it.

33:53

So to add, if you know, our viewers or listeners can just google Trend Micro IoT security, we actually have a dedicated page for IoT security related news and research straight from the research team, such as from my team and other teams inside Trend Micro, and that's, you know, condensed, organized into that single page for the relevant information.

34:20

All right, listeners, we're gonna have all these links, including some of the other resources that they were talking about. So Fear not, you'll be able to find everything you possibly can. There it is. I just, I've been on the the Trend Micro site. I just popped into the Trend Micro IoT security site. Excellent. Yep. resource rich. No complaining, baby. Not. You're not gonna listen to it. If I did complain, I'm already nervous. Yeah. All right. We're gonna have to wrap it up. This and I want to make sure everybody notes this. This is a real important conversation. We're going to continue to expand upon it because we have more in the area of cybersecurity. So, don't, don't just say this is one a done, we've got more that are is very important. This is a very important topic that is meaningful to your business. This was on cybersecurity stretch challenges and risks. Big, big, we're going to give you some links out there definitely. This is going to be an A video, it's going to be often. So learn your cybersecurity. Ryan, absolute wonderful meeting you. Thank you, Scott, for having us. always enjoyed your conversation. Richard, you're all great. Thanks, guys. Awesome job. Yep, thank you. And once again, listeners, we're gonna wrap it up on the other side, we're gonna once again figure out how to can contact with his Jensen and everything that's associated with cybersecurity. You're listening to the industrial talk, Podcast Network. All right, once again, this is number one in a series of five regarding cybersecurity, and digital transformation and why it's important for you, as a manufacturer, as anybody within industry, to reach out to Trend Micro find out more, it'll all be out there on industrial talk COMM And remember, we're going to have this as a featured industrial Academy, learning management opportunity, as well with all of the links, all of the contact, all of the information that you could possibly need to gear up and make sure that you are truly ready to go in your cyber world. Once again, let's talk a little bit about that event that we're talking about. June 16. Put that on your calendar 11am 4pm. I have the links out there. Just Just go out to industrial talk, find the right time zone. But remember, you need to have this conversation. You need to be able to do this. It is exceptionally important. Now, before I go, second podcast, industry, business and technology trends, stay tuned. We're gonna have another great conversation.

The post Richard Ku and Ryan Flores with tx One talk about Industrial Cyber Security Threats, Challenges and Risks appeared first on Industrial Talk.

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manufacturing, digitization, jason, manufacturer, factory, talking, ai, industry, system, frankly, companies, industrial, customers, data, absolutely, software, ages, technology, route, personalization

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's Alright, once again, thank you very much for joining the industrial talk podcast where we celebrate industry heroes such as yourself, you're the dream makers, you are the miracle workers, you are creator of hope, because you're bold, you're brave, you're dare greatly. you innovate, you solve problems, you never stop thinking. That's why we celebrate you on this podcast, because you deserve it. And we love you, thank you for what you're doing. And thank you for making my life easier. All right. in the hot seat, we've got a gentleman by the name of Jason Spera. He's with a company called ages, we are talking about automating highly adaptive manufacturing. That's automating personalization, that is taking manufacturing, and then making it so adaptive that it can switch on a dime. They've got the platform, let's get a crackin. Yeah, I want you to think bigger. No, no, not not. No, I want you to think bigger than that. I want you to, once again, change the world. And that requires big, doggone thinking, that requires you to say why not? What if, and, and we highlight so many individuals, so many companies that fall into that category, where they're just saying, Well, why can't it be done? Why not? What if, and I chess, love the energy, you know, this platform is all dedicated to education, industrial education. And as a participant as you are participated, you contribute to the platform that's ever growing, ever expanding in the world of industrial education. It's an exciting time. And he should just be so happy to be in industry, and what you're doing. Look at the IoT look at industry for Dido, look at all the stuff that's taking place, and everybody that we highlight on this particular podcast. All right. Again, we want to get our lives back in order back to whatever normal looks like, right? So we have a couple of events that I want you to put down on your calendar. Again, IoT solutions. We're on Congress, October 5 through the seventh. And this is in beautiful Barcelona. Lovely, lovely town. I'm telling you right now put that on your bucket list, brought to you by industrial internet consortium and Farah, Barcelona, been broadcasting live there for the past couple of years. It is exceptional, exceptional event. And it brings about some of the biggest thinkers within this world. That is challenging, you know, edge cloud AI, you name it, digital twin, it's happening out there, quantum computing. It's happening at the IoT solutions World Congress, October 5, through the seventh already. The second one that we have here is the manufacturing technology show, Cleveland, Ohio. If you've never been to Cleveland, you need to be in Cleveland. It is a great location, great place for the manufacturing technology show that is November 9, through the 11th. I'm going to be broadcasting live there. We're going to be highlighting incredible individuals once again, that are in the manufacturing and technology space. It will it I'm telling you right now, it will not disappoint outside of the fact that people are just absolutely beautiful and wonderful there outside of the fact that the food is exceptional, and wonderful as well. You got to make yourself go to this just Cleveland baby, just Cleveland pop out up there. Great airport. No excuses. Let's get our life back in order. All right. Jason Spera. I'm telling you this, this whole innovation, this whole digitization, this whole ability to be able to adapt your manufacturing process quickly to respond to market demands and and it's exciting, and and ages has that'll platform the technology to do so. That all right. Enjoy this interview with Jason Spera. Jason, welcome to the industrial talk podcast absolute honor that you have joined the number one industrial related podcast in the universe. I don't think I'm overselling that am I? Thanks. So Scott, thank you. There it is, folks. I'm not overselling it. Jason said so. All right, Jason. We're gonna have a great conversation listeners. We're going to be talking a little bit about

04:59

which I'm Pretty, pretty geeked about, um, you know, I get geeked about this stuff. We're talking about automating highly adaptive manufacturing, and really automating personal personalization. I don't know what that means when I do, but I'm not gonna, I'm not gonna step in on in Jason's toes, Jason, for the listeners out there, give us a little 411 on who you are, and why you're such an incredible professional. Well, I don't know about the latter part, but I can say who I are. Come on, don't be so doggone humble.

05:28

Oh, thank you, Jason Spera. As you said, I am the CEO of HP Software. And what we do is basically manufacturing automation systems used to be called MEMS. Now, it's manufacturing operations management, large software systems for doing digitizing everything basically within the boundary of the factory walls. And that's, that's what we do. I used to be a manufacturing engineer and a defense factory. And that was a quarter of a century ago. But that was where the idea for this product actually was born. And then over the years, it has obviously grown in scope to encompass all the main functions that a manufacturing operations needs, from where the handoff from PLM and the design to the manufacturing engineering office, that's where we pick up so we transform the designs and the bills of materials and data for mi RP into everything needed for production. And we support the execution of the process, gather the data from the machines, manage quality, and test, and then all the way out to the shipping dock. and everything in between, basically. And it's been, it's, you know, having come from manufacturing and engineering myself, like you, you said, you like talking about this stuff, I still very much love it. And the engineering group kind of can't keep me out of their knickers, I stuck in that side.

06:52

Well, you know, it's interesting, because there's been a lot of changes taking place within manufacturing. And I think that it's an exciting time. I think the future's bright. I think that companies that recognize this digital transformation, this journey, this ability to be able to leverage technology, and help their manufacturing be successful going forward and more resilient, whatever you want to call it. I really love it. Now, I have to ask the question, what's PLM product lifecycle management, sorry, I get to the alphabet soup, we're gonna try to avoid that, because you're talking to somebody that's truly a butter knife in the drawer, I'm not gonna watch it. And I'm gonna, I'm gonna sit there. And I'm gonna stub my toe on all of these acronyms. Because I got to know because I'm geeking out. So let's, let's lay this foundation a little bit, outside of the fact that if you go out to his stat card on LinkedIn, you will be impressed. He is a Villanova alum. And looks like he's got major street cred when it comes to this stuff. Now. Let's talk a little bit about automating highly adaptive manufacturing. The way I look at it today, is that if I order a part, it just goes through the manufacturing, and then it's shipped to me. What does that mean? What are we talking about adaptive manufacturing? What is that?

08:17

Well, it's a bit of a broad subject, but I agree with you. It's exciting because, um, and again, using all the buzzwords I mean, industry for Oh, if you get 100 professionals in the room about what the fourth industrial revolution is, you will get at least 100 different definitions, which is become a problem. Everybody knows. It's great. And it's here, and it's coming or coming. But the definition so I just like the first throw out what, what we think at ages, and I personally think it really is in I would say layman's terms is that the concept that a factory or manufacturing operation is no longer such a hassle. In order to be efficient, it has to build 100,000 units of the exact same thing a month, because we've already got that down. Henry Ford established the expectation that if you build a lot of something that isn't customized, you can do it efficiently, right. And we've lived with that mentality for a long time. I think industry four oh means that we can get those efficiencies. But with single piece flow, meaning the customer wants something completely specified by them, where every unit moving down the line is effectively either a totally different type of product or a customized personalized product. And yet it doesn't come with that price tag. It's done at the same efficiency of the the mass production line. And that to me is the dream of the fully adaptable factory that I personally believe is the dream of industry for so it's that it's that idea that it's a it's like a fully digitized factory that you can effectively throw anything you want bill at it and it will without a loss A lot of human involvement, effectively figure out how to build that for you efficiently. So it's, it's bespoke production at a high volume efficiency.

10:09

See, that's dead sexy. I like that definition in a big way. And it's just absolutely, that's actually somebody in light with of what you just explained. applied it to tennis shoes, right? There, you go out there, there's like a ton of different than not me, trust me, not me, I'll go down and I'll grab my tennis and I'm running off. But some people like customized tennis shoes, and to be able to apply that ability to these customers, without a burper snarl and being able to, from a customer centric perspective, receive those cool tennis shoes. Because it's, it's, it's adaptive manufacturing, I like that a lot. Now, let's talk about I mean, you brought it up, and there's a there's a possibility of a stodgy type of mindset when it comes to manufacturing. We do it this way. And this is the way we do it. And I'm going to continue to refine that manufacturing process accordingly. Now you're talking about something that is really unique and special and, and maybe cause pain, how does somebody a manufacturer say I like it, I'm adapting it to my customers needs. What do I do?

11:26

Well, that's a great question. And that is, I think, where industry finds itself right now is literally in that question. So say, there's two ways you can go. There's the way the mega companies win. And frankly, I have a feeling I know what manufacturer you're talking about with the shoes. And I'm aware of how you know that was done. And it really is amazing. But they do it with customization of software, because frankly, let me back up a moment. Add volume, if you want full personalization, you can't simply throw humans at it. Because then it just becomes too expensive. And in frankly, with the volumes, factories producing products these days, it's just not even really possible anymore. So you you are talking about digitization. So let me establish that kind of as a baseline. So how do you do the digitization, there's only two routes. There's, if you're a very large manufacturer, and you have an army of IT people and integrators, the tendency is for them to build a custom solution to handle it. And in the situation of the shoes, that's viable, because it isn't somewhat static product line. And within it, it's high customized, you can build something that will work for that line. The other route is out of the box software. And I think that's where the new frontier is, that's what we're really proud about is that you literally have an MLM system that's running the factory that is not customized. And yet it can intercept that configuration of each piece the customer is ordering, and figure out how to make that factory produce that product. So it's either the out of the box approach that's highly adaptable, or the custom software approach. Both work, we personally believe that the out of the box is more cost effective and future scalable than just constantly because you know, it does become well frankly, there's a reason why mid market manufacturers haven't done personalization, because traditionally, they haven't been able to afford the army of engineers to build the custom solution to do it in what we think is democratizing ability. So any manufacturer can do it via an off the shelf system like ours is why we're so excited about it. And we think that will proliferate the concept of consumer personalization, even in mid market products into areas that couldn't be done before.

13:47

You know, I love what you're saying. Because it really what you're doing is you're opening up of me as a consumer, you're opening up greater options for me to whatever whatever my desires and wishes, my preferences, whatever it might be, and, and trickling down into the mid-market and I like that, but how do you take up a digital solutions such as ages, and take a manufacturing line and connect those two solutions together? I mean, how

14:26

that it's that and it actually is a credit to our CTO and Co-Founder because his concept for this actually goes back two decades is that he never thought that this system, it would never work well for the breadth of customers we hope to have and that we now have if it was in any way rigid or requiring coding to wrap it around the process. Because frankly, if you're creating a system like ours, that's the easier way to do it. The route that he went was that you need to architect the system. So that Everything in it is adaptable through the user interface by the lay person, meaning that the manufacturing engineers that are configuring it or whatever, you don't have to get it involved. And it is the second part of it, that's the kind of the architectural skin of it, you have to do. The other one is that the idea of a virtual process versus the physical process, I can talk, I can drive you to death with boredom on this, but this system hours was always separated the physical assets of the factory from the virtual process, which now some others are starting to do that as well. But when you do that, it enables your technology to change the routes, change the process, change everything dynamically, without having to say like systems that say, it'll go from machine X to machine, why the workstation. So you know, those are very rigid and hard to instantaneously adapt, he came up with a concept of separating the virtual concept of the process from the physical assets that are needed to fulfill it. And when you do that you can actually automate I mean, we have our system is such that if I say a fourth operator on line three simply calls out sick, it will, without human intervention can actually change the work instructions, the route to compensate for the lack of that one workstation immediately. And that's a very simple example. But that can't be done if your system is looking at everything as these are my routes, frankly, the way er p does you know, it the RP just looks at workstation routes, Rs looks at it in a bit more sophisticated level, but not because for the sake of sophistication, it's for the sake of adaptability that it does that.

16:47

Is there an AI component, you mentioned something that is sort of this learning capability or, or an adaptive capability, is there an AI component to this particular process?

16:56

That for us not as yet. And that is a subject of great research, because we think AI has a lot of amazing applications. And I'll tell you why. Our systems in larger companies are aggregating an unbelievable amount of data from all the IoT feeds we're getting and the processes. And what has happened is, and it's it's disappointing to us as we have all our real time dashboards and reports and alarming systems and everything that customers like using, but they're not. The body of data is getting beyond the human ability to look and see patterns in it. Like process deviations, and so forth. And we feel that AI one of the many applications we're looking at right now is that AI is good at that AI is looking at it is great, and looking at huge amounts of incoming data and seeing patterns that humans just simply get bored or can't see. So like when when things are bone piles are forming, that the human might not even realize or a process is deviating or there's been a pattern across 15 work orders that a human just would never see it stuff like that. We want to apply AI to the data, we already have to help making prescriptive suggestions to the customer rather than just dashboards and reports and things. So to us, that's actually really exciting. Yeah,

18:20

you're absolutely right. It's always that that tsunami of data. And it's never been an issue of being able through the the the IoT devices and whatever devices that exist out there. There's data is easy, because it's, it's when you try to figure out what that's good data. It's not so good data, and be able to have that in humans can do that. And I think that that's a that's a bright opportunity. They can crack that code that that'd be great. Speaking of bright opportunities, where where do you see this going? What, what is the ultimate objective? You know, what, what is that driver? What's that simple driver?

18:58

The ultimate objective right now that we are seeing, there's probably two main ones and you've touched on one with the AI customers are beginning to there's a I'm in a lot more conversations that are, I would say have tipped over from the science fiction conversations about AI to the more practical we're now in the face talking about literally what is the right way because there's a million ways to apply it. And we're in that phase with customers talking about how best to apply it which I think is very exciting. But the goal gets back to what I said earlier is I think the completely adaptive factory that is not built on custom software is the goal where industry fluro capabilities that that single piece flow at high efficiency is something that can be acquired by a company of almost any size, not just a mega corporation that has 1000 cut you know it people to work on building custom software. That that's the goal were the digitization of the factory is available to almost any size manufacturer. And then they can start providing personalized production and things like manufacturing repair and overhaul, which is typically relegated to the really high end manufacturers only that too becomes democratized.

20:21

Jazz, that's cool stuff. Because now all of a sudden, me as mid-level, whatever that whatever that looks like, I'm able to compete with the big people and, and be able to, to manufacture and very efficiently very, very competitively, and very adaptively. That's a word adaptively to meet market demands and preferences. And I like that a lot. Now, what's the problem? How come I'm not doing it? What's my Roadblock,

20:50

that the roadblock is that I sympathize with all these meetings I'm in with prospective customers and so forth is these technologies and the options are, they're getting, it's a shame because it is getting complex. And there are customers and manufacturers that have put together say continuous improvement teams and so forth, that are thinking in the more abstract way about where the company needs to go in terms of operations, digitization, those projects, and the journey towards industry for over them, I see tends to go nicely. Then there are the other approaches, which are looking at it as very large committees of people that have legitimate and real lists of needs, but they're looking at it in as a matrix of huge matrix of needs, and that you lose the forest for the trees and digitization when you do it that way, because then that leads to well, we could get a pile of integrators to build this, we could patch something together with an app based tool on top of VRP. And, you know, while you can do that, I don't think it's the optimal approach to factory digitization, because it's sort of just a new form of customization. Whereas platform approaches, and not just ours, you know, there's other ones out there, if you know what's going with a proper platform, I think those companies are going to wind up looking back in five to 10 years and saying, we're very glad we did this, because look at how efficient This is, we are not constantly re customizing this. It's just working and it's evolving. And you know, from the vendor, not from our own it grew. So for

22:42

sure that that's, I like that. What if I was a manufacturer? What is the risk if I don't say I hear what Jason saying, but I like the old way, Mo, I'm a legacy guy,

22:55

the razor call, we call it shadow costs. I would certainly never say the names. But there are a lot of very, very good companies out there that I do not believe they're seeing manufacturers that I do not believe their CEO knows how much shadow cost in the IT overhead of these custom systems is actually costing that enterprise because it becomes a quiet thing that no one looks at and all of a sudden you look back in five years, you're like, Oh my gosh, why is this group five times the size it was when we embarked on this project right now. And then it gets to be a runaway cost. And that's the downside. The other downside is there's a convergence of a lot of very difficult technologies going on right now. Custom systems have trouble with the IoT connectivity to the automation layer. And they are running into walls in that area. And then as the what I see also is Russian say I see it I've been told by manufacturers who chose to say we're not going to keep going this custom route. The big thing you said is expectations are so high now. Only 10 years ago, an internal group that was really sharp could stay ahead of their own companies requests for we need an update to the MLS system, we need an update needs to be able to do this, they could stay ahead of it. The expectations now as to what digitization is, is outstripping the ability of even these large groups to stay ahead. And so I think that's the risk Scott is that they're going to hit the point where they hit an asymptote beyond which they can't go because they're just it is getting too sophisticated. An issue to run it to digitize an entire operation. Yeah,

24:47

I like that you're absolutely spot on and the speed at which digitization for data, whatever you want to call it is absolutely lightning and I don't see how outside companies like yours And others, that that manufacturers can keep up with it. But I think the risk is, if you're not in the game, if you're if you're a manufacturer, and you're not in the game and thinking about this and trying to figure out how to create resiliency in your business and thinking about this, you're going to be left behind because of that speed. Because if you're not in it, boom, you're already way behind in the curve. That to me is the risk.

25:29

Absolutely agree. And I hate to say this, because it sounds dramatic, but I think those that don't get their, their mind and their Corporation culturally wrapped around digitization soon are going to be relegated to commodity manufacturing. Because that will be the only thing that their factory infrastructure will be able to handle at any efficiency. And that's, that's unfortunate.

25:54

That I have to ask a question commodity manufacturer, what

25:56

do you mean, where you're building a high volume static products? You know, where your margins aren't dying, right? And frankly, where the barrier to entry to doing it is non existent. So it's, you know, that's not where anyone wants to, they don't know.

26:10

And that's, that's pretty common within any business. You don't want to be commoditized you want to be able to and I think your your approach is absolutely spiffy. I love it. I love what you're talking about. I love the future, quite frankly. I do. So it's just me. Alright. How do people get ahold of you, Jason? Are you saying, hey, Jason speak in my language? How do I get it?

26:33

Well, certainly, directly from our website, www.AIScorp.com is one way as you mentioned, LinkedIn, I certainly have a presence there. And then ages software, you can find us on the web and certainly get in touch with me and i got

26:48

i hope came through a mess. I

26:50

love as you do. God, I love talking about this. It is really, it is really fun and engaging with the companies that are that are, you know, really on this journey and say we've got to transform the way we manufacture. We love being part of it.

27:07

I'm all giggly inside. I like to maybe it's my pre workout. It's all giggly inside, but I'm giggling inside right now.

27:14

But the I do love though that I have to admit spiffy. That's the first time that has been said in reference to our attack in our in our market. So thank you.

27:25

I think if

27:27

you can run with it, I'll send you a an invoice on on the term spiffy again or not. All right. That's Jason, Sparrow, CEO of ages, you were absolutely spectacular. Thank you for being on the industrial talk podcast. Now you're telling yourself, Scott, I want to make sure that I get in the contact information, right? Fear not. It will be out on industrial talk.com. And we will wrap it up on the other side. Thank you very much for joining. Stay tuned. You're listening to the industrial talk Podcast Network. Bob, big hearty thank you to Jason spare for being on the industrial talk podcast and dropping some chest incredible solutions. For the wonderful listeners of industrial park, go out and check out his stack card out on LinkedIn. That's Jason Spera that SP e Ra. And then you can bounce to ages you could go anywhere from that particular location. Go to LinkedIn reach out, you will not be disappointed. All right, again, we've got two events that are got to be put on your calendar ones in Barcelona, October 5 through the seventh industrial internet consortium affair Barcelona put on an incredible, incredible show. The next one is the manufacturing and technology show. This is November 9, through the 11th. Cleveland Ohio is the location. Let's get our lives back in order. All right. You are the dream maker. You are the miracle workers. You create hope because you are in industry. People Be brave dare greatly, as I always say hang out with people who are bold, brave and daring greatly change the world. We're going to have another incredible interview right around the corner. So stay tuned.

The post Mr. Jason Spera with Aegis Software talks about solutions to Automating Adaptive Manufacturing appeared first on Industrial Talk.

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

utility, phil, Intel Corporation, grid, people, power, talking, system, world, energy, companies, consumer, stranded assets, customers, relay, generation, happen, industrial, industry, Southern California Edison

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat,

00:19

grab your work boots,

00:21

and let's get All right.

00:21

Welcome to the industrial talk podcast absolute, again, honor that you have joined this podcast, this platform that celebrates industry heroes such as yourself, it is a no legacy thinking zone, do not even come to me and say I've got some legacy thinking. Because everybody within industry is bold, brave, daring, greatly innovative, solving problems, and changing lives and changing the world as we speak. Thank you very much for what you do. You're making my life better. And that's really very special. All right, we've got to on this particular podcast, we have a gentleman by the name of Michael Bates, General Manager, energy at Intel Corporation, mad skills. We have another gentleman by the name of Philip Carey, he's a consultant has his own consulting firm, had many, many years within Southern California Edison, and we're talking about the utility digital transformation. It's an important topic, and it must be discussed, let's get cracking. All right, we have a it's a bit long, because they have a lot to say, it's an important topic, a couple of things that you can do. One, you can listen to part of it, come back, listen to it again, because it's important. And two, or two or both, that doesn't really matter with me. You can go out to industrial talk.com, use the player, speed it up, boom, you're good to go. But these two individuals are absolutely exceptional, sees what has to take place within the utility space. And it is really for me being an industrial guy. And being a utility guy. I really geeked out on it, because it was exceptionally a great conversation. So I hope you enjoy it. All right, let's take care of some business real quick. I want you to get your calendar out. And this is the IoT solutions World Congress in conjunction with the industrial internet Consortium. This is an event taking place October 5 through the seventh 2021 in there talking about IoT AI, edge. You name it digital twin. I like this one quantum computing. How about that there is no stopping the future. It's absolutely spectacular. All right, put it down October 5 through the seventh, it's in beautiful downtown Barcelona, Spain, let's get our lives back in gear. That's what I want. I want I want ever this next normal to include travel. That's what I like. And boy, the people of Spain, this organization IoT solutions, World Congress organization, as well as the industrial internet consortium put on a fabulous, fabulous show. Been there a couple of times, broadcasted live from there, enjoyed every minute of it. Next one, put it on your calendar. This is in Cleveland, Ohio, Cleveland, Ohio, this is November 9 through the 11th. It's the manufacturing and technology show. And if you've never been to Cleveland, put that on your bucket list because it is a beautiful place with great people. And this event will not disappoint whatsoever. That's the manufacturing and technology show November 9, through the 11th. Put that on your calendar. A must attend event Oh, I will be broadcasting from there too. And connecting with all of the incredible individuals that are just innovative, that are bold, are brave. They're daring greatly. And you know what they don't do? They don't have any legacy thinking, boom, love it. Alright, let's get on with the interview. So this one of the the topics in one of the things that I was always sort of wrestling with, specifically to the utility space, is the fact that how does utility given all of this the renewable stuff that's taking place with all of the real innovative stuff that's being put onto the grid? How do they manage and how will they manage going forward, and it is a digital transformation, compensation and digital transformation solution. And these two individuals, Michael Bates, and Philip carry, bring the dog gun insights and wisdom. So enjoy the conversation. Welcome, and I appreciate you guys wanted to talk a little bit about the electric utility digital transformation journey, and it's a journey. Welcome, guys. How you guys doing?

04:49

Doing well? Thank you.

04:51

Alright,

04:52

got it. You know, you got to do it. Nobody knows you. So you got to just say Hey, Mike, give us a little background on who you are because they haven't gotten out to your LinkedIn stat card right

05:02

now. Okay, well, I haven't seen it either. But I'm glad to know that it looks good. And thanks for letting me go first. You bet us and thanks for inviting me enjoying conversation today. Cool, have a little background with Phil so we can share some of our common experiences. But my role at Intel is to look for opportunities to apply our technology and convene our ecosystem of partners to address big industry challenges in our energy verticals. Our energy in our case includes oil and gas power utilities, the new energy service companies that are getting into the renewable energy services, for example, the EB charging area as well, as well as digital oilfield smart AG, and water. So we look across different areas of energy and where they impacted the grid is there

05:55

like that smart AG, I had an opportunity to, I can't remember it was in Oklahoma someplace. And the the innovation that's being applied to AG, it's impressive. I just think it's cool. Everything's cool.

06:12

Let's talk about it. If you want, there's a couple of interesting projects going on in here. We might have

06:15

to just sort of dovetail and just go off on a tangent, Phil. Thank you.

06:21

Yeah, so my my backgrounds a little different. I was formerly at Southern California Edison for 22 years, in it the entire time, but started out in IT operations. And then at one point, found myself in a architecture group, and then transferred into a group called it smart grid engineering, where we were an IT group that was embedded with the OT group in transmission and distribution, the advanced technologies group. That's where I learned a whole lot about the business. And while I was there, develop this common substation platform. And I retired at the end of 2019. And now I'm off on my own as a consultant. And I've done some work with Intel and with Dell Technologies. And here I am.

07:22

It's funny. I think the internet says when you retire, you become a consultant. I think so. There's nothing else you can do it. It says,

07:31

Why the internet and my wife keeps saying I thought you were tired? Well,

07:37

you don't want to get out of game now. Just kidding.

07:40

No, you're right. You're right on the money on that one there. Because this time is very, very exciting. Very interesting. And I don't have the answers. But people like you, Mike and Phil, are in the game. And you're you're talking about this. And so we're focusing in on utilities. And typically, utilities tend to be sort of legacy thinking, this is why we're here, this is the end and it hasn't really changed for a long time, whatever that long time. might give us a little sort of, no, no, no, I'm gonna take it to Phil, because he was with Southern California Edison, not to say that you're not that important or my, you'll get your guide, okay. It's just sort of give us a little sort of that utility thinking, not today, but in the past sort of that utility thought process.

08:33

So the, you know, the current utility networks were designed, you know, we're using 100 year old technology, essentially, it was designed to generate electricity, and to deliver it to customers. And the utilities job was to get that electricity in one direction from the generator to the customer, and to balance load with generation. And as long as load and generation stayed balance, and electricity was flowing through the system, everybody was happy.

09:10

It's true.

09:13

Such a simple explanation, but it's like when I come into a room and I flip that switch me consumer or me, manufacturer or me, whatever that power be, but better to be delivered at the right cycles, rival to all of the stuff it has to write. And and that's the way utilities have been developed. It's just that's how that's what it is. And rightly so. But what's changing Mike?

09:46

Well, one thing is changing is, you know, the model is changing. And, you know, to Phil's point that utilities, the past and still current were built around reliability, keep the lights on so the talent They acquired the training they gave the policy and regulation to support that model, it's all been ingrained for, like you said, since the really much the inception of electric delivery, one way flow of power from centralized generation coal plants, nuclear plants, then through step down to consumption at the far edge, that's been the model and the bill, then the technology has been in place to support that model of keep the lights on at all costs. And I think Phil might agreed he's much more into the technology side than I am, but it feels like a siloed stack of solutions have been built around this grid reliability model. And now, the grid, the delivery model is really turning upside down. It's not it's changing from that one might flow from Central generation to to a flow from hundreds and 1000s of millions of points of generation on the opposite side of the grid, the other side of the substation, so it wasn't built to take on that two way flow equipment, maintenance costs go up because equipment wasn't designed for it, there's lost opportunity cost, because you're not connecting these new loads in a way under the kind of common substation platform to fill required. So it's a major shift of focus from the the generation side, down to the consumer side, consumer own asset side. And now you're asking a company that's been built to keep the lights on to now become a customer focused company. Look, you know, if the opportunity in the future is around services, you got to remake and re engineer a company to make that pivot. And it's hard for some companies to make that pivot, especially in the utility space.

11:49

Yeah, and, and you know, an example of that. And it's not this, not the utility industry, but IBM used to be the biggest hardware manufacturer in the world. And today, there are software and services company, they hardly make any hardware. So this is where the utilities need to go. And they need to look at how their business model is changing. And accommodate that.

12:14

Yeah, if you don't mind, God, I was just gonna add to that, I think the other thing I've heard the other comparison, I've heard Phil, and I think all of us on the call around to remember the telecommunications restructuring where the companies like the southwest and Bill's of the world who built all that infrastructure to enable what we see today, were not the companies that really profited from it, it was Facebook, Google, Amazon, they use all that infrastructure that was built and created services around it. And the infrastructure providers haven't even caught up since then, I think that's one of the inflection points we're at today is who's going to own that piece going forward.

12:51

So in a sort of simplified in my head, is that utilities were built in a way where I generate power, I transmit that power, I stick it into a distribution substation, and I just keep on bringing it down, bringing it down to the consumer level today, and that's fine. That's right, I see that flow. But today is like, okay, we have some that flow that go that way, right. But then on the other side of that, that transformer or that bus is is also generation that's happening on that side. So what so now we're saying it's got to flow the other way, and it's got to flow into this magical system. And it's not supposed to suppose just happen. It's like everything just sort of lines up. But that's not the case. That's not the case at all. So So there's a couple of things that I see taking place. First off, and I think it was you, Mike? Yeah, it was probably you. The toothpaste is out of the tooth, the toothpaste is out of the tube, it's out. So so we're heading down this road, it's happening, whether we like it or not, it's happening. So as a utility, let's say I have my utility hat on, I've got to do something about it. What problems is this new sort of dynamic grid had a causing on my system, Phil.

14:21

So one of the large problems is load doesn't necessarily match the generation system specifically out on some of the feeder circuits. So to combat this utility, really needs the capability to be able to reconfigure the feeder circuits to better match the load. Another issue is in the past, if I had a fault on one of those distribution circuits, I could tell by measuring the power flow through the relay And when it got out of specification, I knew there was something wrong, the system knew there's something wrong. And that relay would send a trip signal to the to the circuit breaker. Well, now that I have generation on both sides of that relay, how do I detect the fault? point? Yeah. So that's where some of this digital controls come in, so that we can measure and, you know, know how to deal with two way flow of energy now.

15:33

So here's the funny and here's a, here's a story from my past. So when I was with Southern California Edison, I knew, you know, I'd go into that relay room, I have that smell, and distribution voltage, I can always see, I could always see the lights, right, the lights, they'll, they'll dim. And I'll say, okay, that's what they'll dim. Okay, that's too. And I know that the, the testing the relays physically test the line. So if it, if there's a there's an, an interruption, they'll Test, test, test, and then lockout three times that was like the, the policy at a time, right. And my dad, as a former lineman, when he would watch the lights. And as a kid, I'm going to hex you're probably right, and you'll see it one, and it'll count two, and then he has three. And then right off the bat, he get a call. But but that that's old time thinking that's that's old way now with like you just said, Phil, you've got generation on both sides. How does that that physical, a really know what's going on? Mike? What other problems are utilities dealing with? In this particular? Whatever we call it? I don't even know. Is there a term that we can call this particular world that we live in from utilities perspective?

17:05

The general term, I've heard his energy transition, but that that includes a lot of different things. But that's the term I'm just gonna run with that one.

17:12

Yeah. All right.

17:15

So other other problems that they face. And again, this some of this is not some of this is technology, although I would argue the technology exists to do the kind of things that Phil and I are talking about. It just needs, there needs to be investment in alignment, mostly through right policy and regulation that allows for the type of investments. And I think we're getting there. I think there's other other market drivers. So you asked the question before, Arianna asked it. You were saying that, that this was an evolution. And you and I talked about this before I was at a neighbor's a distributech dinner or something? And someone asked the question, this was two years ago, or maybe three years ago. It's like everybody in the room that thinks that this is an evolution, raise your hand. And literally three quarters or more of the room raised their hand, no, this is an evolution. And it was mostly utilities, the understanding that this was an evolving process, it was under their control or to kind of evolve it as they drive it. But I think what's changed now and then the rest of the 10% maybe said revolution, I think if you did the same poll today, it might be the opposite. Because I think there's market drivers outside of the utilities control that really is forcing the change. One is a focus around sustainability, and impacts of climate change. That cannot be ignored by the utility. So mandates by states companies company's, again, in areas where particularly in areas where there's been energy resiliency issues like in Texas, around the storm in California around the wildflower wild fires, where companies are looking for alternative sources to roll their own energy systems. So as more and more of those, if that pain point keeps bringing more and more companies and customers to roll their own energy, that's less, that's more of a problem on the other side of the grid that Phil's talking about. So corporate sustainability driving a lot. And I also think we're gonna start hearing more how financial markets are looking at carbon based. So companies with high carbon footprint carbon based assets, which will move companies again away from that one way flow of centralized power, which is dirtier, in general, to more decentralized power on the edge again, exasperating the problem. And then finally, EBS. You know, you One could argue we're at the inflection point now. But if you follow this industry at all the companies that have declared the end of combustion engines, the policy regular the support, from, you know, Europe and US around the administration, so think those market drivers and again, I started going so long here, but those market drivers are really pushing them in ways that are forcing them into this This type of a platform that Phil's talking about to be able to enable more services and and become a player in this new opportunity. So

20:09

great. No, you know what, it's a little bit more than that, because it's the regulators as well. Yeah, you look at California's remote, renewable portfolio standard, going to 100% renewables, I think it's by 2050. And Washington state where I am at now, just in the last week or so, passed a carbon tax resolution in the house. So, you know, those kinds of standards are coming here. They're coming everywhere. So,

20:42

okay, so

20:43

let me just you brought up a lot of good points there. Mike one, I think you're absolutely right. 11 illusion versus revolution. And I think we're at that point, I think we're at that revolution, I just think that there's too many things taking place in the market today. I think the drivers of sustainability, climate change, market, ie V's and the regulator, those are challenging conversations to have one of the things that and I'll throw this out real quick, because it just popped into my head. If If carbon based assets are going to be, you know, viewed poorly, how do you even how do you even structure a financial value proposition around a traditional generate? I think it's just going to by virtue of that, nobody's going to be able to wrap it with any type of capital. That'd be tough going forward, because you still have embedded assets that are still having some sort of rate of return

21:41

and still am being amortized. Right. Yeah. So

21:45

utilities don't like stranded assets. Yeah.

21:49

Geez, Phil, I haven't heard that one in a long time stranded assets. I forgot about that one. Okay, listeners, I have a utility background and stranded assets was a word that was battered stranded assets get shut the front door. Okay. So, so now we've we've painted the picture. And there's a lot of dynamics, it's very fluid out there. And before industrial talk, we've had number of conversations that evolve revolve around the term industry for Dotto, we've talked about the edge, the cloud, this that everything around with that. But what component that was really missing was, was that utility, how does the utility fit? I get it in the manufacturing world? I get it. I get it in the oil and gas, I see it I see what they can do. Utilities because of their short of the way they look and who what they are. This is a this is a difficult question. Now with that said, what has to change? Phil? What has to change in their mindset? Because they're not going away? Without being song without being dragged? But it's happening? What has to change?

22:59

Yeah. And you know what? The technology of this is the easy part. Right? Michael mentioned, some of that technology is already around, it's usable. New technology is coming on board all the time. The problem is more with people than it is with technology. A lot of utilities don't even realize yet that they need this digital transformation. It hasn't quite hit them yet. I've been in conversations with many utilities. And you know, some of them are working on it. Some of them say now, we're not. We're not even thinking of that yet. But they need to be. There's a couple of forces at play here. First of all, if I'm a utility operator, you know, I have to meet my safety and safety numbers. Otherwise, my regulators will be really upset with me and could have some financial penalties. So if I operated my grid, and it was stable last week, and this is the way I did it, that's the way I want to keep doing it because it's a known commodity. And, you know, nobody can fault me for doing something new that didn't quite work out.

24:25

It's true. Um,

24:27

another issue is what I'm hearing now called the silver tsunami.

24:32

Yeah, I've heard that too. And it's not just is it utility? What they they've been talking about the silver tsunami for years and years and years. You know what they do? They retire, they retire, you fill and then they bring you in as a consultant.

24:48

That's what they do.

24:49

That's the

24:52

first time I've heard it.

24:53

Yeah. So I guess what I'm saying there is that many of the workers on the OT side of the house. So the transmission and distribution in the case of utilities are people that have been at that utility for 20 3040 years. And change is a hard thing. Yeah, you try to move one of these guys cheese, and they're gonna let you know that they want their cheese where it is. Yeah. Oh, yeah. Um, so the people, part of this is the hard part, getting people to accept the new technology, and also learn how to use it.

25:35

So it's silver tsunami, is that massive retirement that people like Phil, were referring to, they've been there for 30 4020 whatever years, right? And then all of a sudden, hey, I can retire. And then all that knowledge, all that intellect event, utility stuff just goes right out the door, and onto the lake. Where the end and and what do you do as a utility? And I remember I was working with another utility in Arizona, and and they were having the same thing and these planners, so you can you can walk into the planning department, and you can say, Yep, retirement, retirement, retirement retirement. And, and they know where all of the switches are, they know where all of the funny, funky things that are out on their system that they got to be aware of, and they just let the crew know, right out, whatever all of the stuff that's out there, gone, gone. And, to this day, we still don't have a real solution of saying, okay, we'll let you go. But we've got to go inside your head and pull out that information. And maybe until can get to that probe and just stick it on an endo system

26:42

now neuro link, thinking about it. So interesting stuff out there. A quick side story on that. I live in Texas, I think I told you that. And we had this winter storm that shut everything down. And I remember, I'm not going to mention the city, but one of the city water systems went down because it couldn't get the emergency backup system back up. Because the owner's manual was lost and all the knowledge about how to turn it on and connect it. So it sat there for two days until someone anyway it's kind of a symptom of the way you're just talking about it. So somebody just raised up their hand.

27:15

Hey, Scott, remember how to do it. So Scott raises his hand, he goes, Hey, can you turn on this water? Certainly can but

27:23

bring him back as a consultant. Last year,

27:27

that's right.

27:28

I have a number in mind. And it's on my napkin right here. And I'll sled across the table. And you let me know. But it's it's the truth. It is such and that whole Texas thing. That whole Texas and and for some of the listeners out there, they had a real winter storm in Texas. Now Texas is a unique system all to its own. It's called ERCOT. Right? Did I get that? Right? And so it's sort of this little unique utility Island in this all other, you know, utility type of grid. And they were they were they were challenged.

28:04

So you really highlighted the problem statement that we're talking about. The biggest, biggest feedback on during that time was there were areas in the archived grid where the downtown areas were totally lit up buildings were running full blast, even though no one could get to that building. Everyone was at home, while you know, nearby neighborhoods were having rolling blackouts, or in some cases, you know, days long blackouts. And the response was, well, we couldn't turn those switches off because they're on circuits where critical facilities are but that is not true. That gets to Phil's point. That technology exists today to do scalpel like precision, like control of those loads to turn those places that are in demand that aren't needed to areas that are without it again, it does. I think it takes a willingness. And I think a different approach to policy as well. And also willingness to invest to put that technology in place to do the things like that. Again, it's just it's not a, it just doesn't feel like rocket science to me. Yeah. But

29:09

here's, here's the thing that I have a customer and I don't want it in my backyard. Sure. I'm all about sustainability. But I'm all about having that nice, you know, turn on that light whip into my computer, have that nice clean power, just sort of making sure that things don't, you know, fry. So is this new, brave new world? Something that is really consumer centric, or is it something that it's going to cause me Yanks

29:44

either one comfort film.

29:48

I don't know that it's so much consumer centric, you know, back in my SC days. You know, we did the AMI, the automated metering infrastructure project, and we put Smart Meters out everywhere. And we made, you know, 15 minute meter reads and hourly reads available to the customers. And guess what? Most of them didn't care. They wanted their bill at the end of the month, they wanted the power to be on when they went and flip the light switch. But most of them really didn't care to go and look and see what their energy usage was at three o'clock in the morning on Wednesday. So I'm not sure that it's so much consumer driven, as it is sustainability and regulator driven.

30:37

That's interesting. You got it. Yeah, I was like,

30:40

Yeah, I would. I mean, I would counter that, I think there is an opportunity. And again, I think utilities have a great place to be the provider of these services, to engage customers. In a way I call it almost the democratization of energy. So that that power produced end or not consumed, in partnership with utility allows the consumer or some people call these prosumers producers and consumers of energy to participate in a market in the same way other load nodes can participate in a market. And I think that will facilitate more, or one, it's going to facilitate resiliency into the grid, because the grid is if we can optimize and orchestrate those many, many different loads. But I know it's yet to be proven. And I agree with Phil on the energy management data. I didn't think that was very sticky, either. And some of the projects I've seen, but I do think if there is a way to, to make it really easy for consumers to participate in an energy exchange, you'll drive higher adoption of these technologies.

31:49

has to be super easy,

31:52

breezy. And I still like it the most part, the average consumer wants their energy clean, green and cheap.

32:01

Which is right would be difficult, right? Yeah. It's like, got it clean, green and cheap. But the Something's got to give in that particular. So we've we've, we've created this reality the utility grid is there's a lot of mechanics going on out there. There's a lot of embedded assets, there's a lot of just old stuff out there, too. It's like, there's old stuff out there. And and some of its buried and some of its in these, you know, the relay sheds, and there's all these assets out there. How do we then begin to transition? Taking that reality taking the resistance of utilities to a certain extent, some are a little bit more willing than others in nacionales? It's a it's definitely a cavalcade of feelings. Where do we start? Does the technology exist to be able to transition to this night? This this whatever this digital age that we want to go to? Phil?

33:04

For the most part, yes, some of the advanced stuff, not yet. But we're really close to it. And like I said before, I think the technology is the easy part. So yeah, here's a little anecdote from me. You know, back when I started working in the smart grid engineering group, we were working on a on a large project. And my job was to assist the OT guys, in doing some of the computer control. I was the infrastructure guy. And I saw the way that some of these things were were happening. And being an it being a data center architect for as long as I was. You know, we had been doing things for years and years and years that were pretty reliable. And I went to one of the engineers, and I said, why are you doing it this way? We can. I mean, there's this system, and we can, you know, make these changes, and it will make your life a whole lot easier. And he didn't want to hear it. That's not the way we do it. So pretty.

34:14

Pretty common. Unfortunately,

34:16

I had a unique capability in that I had essentially my own lab there. And I had access to their labs as well. And I decided that, you know, I've tried to explain how I think this technology can work. They're not getting it. So I need to build it and show them. This is how it works. This is what it can do. So I did that in the lab and showed them and over time and it did take time I started getting questions about the technology. Well can it do this? Can't do that. What happens if we try this? Come on Phil, that that's,

34:56

that's a, that's a long tail type of solution. I've just got to say There we go. Okay, I'll show you. I'll create it. And then and then when you do create it, it's like, well, I'm interested in this little point here when you got this whole solution, right? And it's like, Hey, you got a kid. It's like, man,

35:16

but it was good because they thought of things that I didn't think of. Okay, right, because I was an IT guy. Right? So they would come to me, Well, can I can? Can it do XYZ? I'm like, Yeah, I think I can make it do that. So that led me to more innovation, innovation. And, and frankly, that technology, the common substation platform, basically a compute system virtualized that's built on industrial hardware that can sit out in a substation and operate, that allows the engineers to think about ways to do things that they could not do in the past. And it you know, it frees up, you know, out of the box thinking, and I hate that term out of the box, but I'll go ahead and use

36:08

it back back to those cliches, right? You just got to roll with it, because I don't know, I don't know of any other, it's just got to roll with it. Go ahead, Mike.

36:15

I was just gonna say it also unlocks innovation and in giving the utility, the ability to securely federate that data out to the developer world to look for opportunities to provide new services to customers, because there's data there, once you consolidate under the platform that Phil was just talking about, unlocks all kinds of key, some that utility is going to see right away and, and develop on their own, but many others, if they can figure out a way to federate it out. Many others will come from the from, from the from the app development world,

36:49

I gotta interrupt real quick a federated out, what do you mean by that?

36:53

So I mean, so federated, like in channels, so data sent autonomously for certain purposes and for specific up for specific applications. federated out, so in a secure way. So that, and again, I'm getting an error, or I'm touching errors I'm not that comfortable with. Okay, I

37:15

just didn't understand. It sounds good.

37:17

Oh, it's sharing the data in a way to to certain audiences that I think that value, and it's really secure exchange, does

37:24

that feel? Yeah, cuz if you look at it today, meter data is over here. And voltage measurement data is over here. And outage data is over here. And in most cases, that data never meets. But if you could combine that data into something useful, and then run some analytics against it, a good example is that most utilities inventory of assets is dismal at best.

37:55

And they're done that absolutely understand exactly what you're saying. I know that was there.

38:01

Yeah. And I think, for the most part, if you look at the field, utility does not really know what transformer My house is connected to. Yeah, they may, but they may not. They know it's one of these in this area, because the houses in this area. So there was a program that I saw, where the utility was able to take the voltage measurement data from the smart meters and run analytics against it, and determine which group of houses were connected to the same transformer. That's just a small example of when.

38:48

Yeah, and that's good for, that's good for customers, right? That's good. If I'm out in the field, and I got a power outage, right? And if I had that data, I would know that that Transformers feeding this neighborhood or this group of houses. And it allows me to think a little bit different. I can switch over here, do this, like it changes my look at the grid. If I'm out in the field and say, switch there, do this. Oh, that's, that's okay. We got it.

39:15

That's fine. For the most part, smart meter data is transforming the way that repairs are handled. Right? Because the old way is, first of all, the utility didn't really know that there was an outage until somebody called and said My power's out. And then when that somebody called and said the power's out. They would send a patrolman out to go and follow the lines and see if they can find where the problem is. Yeah, we're now you get outage reports from smart meters if your utility has smart meters, and they can pretty much pinpoint where the trouble is.

39:51

Yeah. I like that one. One other interesting project that's related. I've been part of is an idea to deploy, I'll call it autonomous mobile batteries. So batteries charged up and outside of the community in areas where solar can be. So this would be in an area. This has been particularly in in a very dense city environment where you can't put a lot of solar. And so if you would put the solar farms be on the outskirts of town, and mobile batteries would be there charging and discharging out into the network where the power is needed. I mean, it would be large size batteries, it could even be smaller size, where they're dual purpose could be even transportation. So picking people so it's a mobile battery first and then. But that type of technology that Phil's talking about, would be able to map out that autonomously move those energy resources around in a way that makes it look like baseload, which is what we're trying to replace. You don't until you make it look like baseload and act like baseload. Yeah, be hard to get to those mandates.

40:59

But that's, that's part of the problem, though, with the way that people think about change, right? Lots of utilities have automation, automation to where a operator pushes a button, and XYZ happens. You start talking about autonomous operation that scares the heck out of people. Because right now, just about every operation that happens on the grid is initiated by a human, human in the loop. So you know, the outage management system, the energy management system, it comes up with a solution, and then waits for the operator to say, execute and go.

41:41

Yeah, it is still down to that switch. Yeah. You're spot on now. And it's Yeah, but but okay. I'm bullish on the future. I'm bullish on the ability for smart people to deal or to address these opportunities, these challenges within, and I believe, I believe, from a consumer perspective, either we will be unaware, which is good. That's not aware. My path. Okay, I'll give you an analogy. So this is what happened. It's those micro interruptions that when I was alignment, would drive customers crazy, like a blip. And the reason for that normally, before an analog clock, no big deal, don't they don't care. It's still three o'clock. But when we came to the digital clocks, and you have that little interruption, then everything in the house or blink clock, high voltage power outage, and and that's when everybody said, Well, I don't like this, what's going on with my power? So if we can make it to the point where people are, they don't see it. Right, then I think we're good. But but I think we can answer these questions. Mike, where do you see it sort of going? I mean, what do you put on your future hat? Let's, let's say what if dream? What do you think it's going?

43:07

Pay? Well?

43:08

Yeah, so first of all, it starts with something you asked earlier, which is what do we need to do? And then I think one of these things? Well, the domino, despite the market drivers we talked about, I still think there's a lack of education to consumer level on some of these challenges. So I think I'd say one of the big things we need to invest more on is consumer education. And when I say consumer, I'm talking about every type of consumer, not just residential, multifamily, but also corporations and commercial industrial on, on what this smarter grid to use a term that's over us can deliver in terms of benefits. past that, I think the future will look like a lot of what the lot of what the content delivery world looks like today, the Netflix streaming world where when they first started delivering content, they recognized it, you know, coming from a central server was not going to not cut the deal. I think now as we expand in the ways we've talked about, I think a tiered compute network is going to be what the future looks like where the right amount of compute sits at the right part of the transaction. And there's a platform layer, like what Phil's talking about. I think that orchestrates that. Who wins that role. I think it's still up for grabs. I think the utilities are still in the lead position, in my view, because one, the position they have today, is still pretty sticky through policy and regulation. I also think their brand is still valuable in this area around the new services that create, but also recognize the new market entrants that are coming into this space. There's super ambitious, so companies like shell and some of the big oil and gas companies gas and oil. Yeah, so that's so Who wins that platform play, I think is who the future winners are that. But I do think it's a big platform play that orchestrates this, this new energy system we're about to fill. What do

45:11

you think the future looks like?

45:14

The future is definitely digital. Gone are the days where the grid is stable because of inertia. Meaning that Yeah, most generation is done by a big spinning mass. And that mass wants to keep rolling on when something happens. We're going all inverter base now with wind and solar, which really needs some fast controls, to stabilize the voltage and, you know, keep things up. I think utilities, a lot of them have realized that they need to get there. Some are just beginning the journey. Some are still saying that's not gonna happen. But

46:00

yeah.

46:03

Okay, go right ahead and think that, yeah, so um, it's, you know, it's coming. And we need to educate everybody. The operator,

46:19

yeah. But here's the funny thing. And being in the, in the education, there's one, there's always going to be that percentage, and it's a high percentage, I really don't care. I just, I'm not going to listen, I don't care. I've got to dig this ditch out here. And I'm going to be doing that. But what's interesting, if we truly desire, a sustainable, nimble, you know, a system, the digital solution is the only way that we're going to get there. The physical solution that we have today does not allow for any of that, really, it sort of here, yeah, we'll let you have this little area here, whatever. But to truly transform and create something that is sustainable. It's a digital, it's a digital innovation type of conversation. You won't get there. And I guarantee you, they'll lose that battle.

47:14

And furthermore, Scott, it's a digital control at the edge. Yeah.

47:19

Oh, there you go.

47:20

Some some of these operations that are going to have to happen quickly. Yeah, there's not enough time to send those digital signals back to a central location, have it processed, and then a command sent out to do something. It's interesting.

47:34

Yeah, there's a Functional Safety component to that, too, that you mentioned, Phil, when powers come in the other direction. And there's an outage, you got to know if you're a lineman, what this what this, so the system has to automatically adjust for the safety components of this new system as well, immediately,

47:50

well, and then there's another big one is when you start decentralizing the system, and run these systems over networks, you need to pay a lot, a lot of attention to cybersecurity. That's,

48:07

that's a whole nother conversation you're spot on on that one.

48:10

It is and, and you can, in my opinion, triple the amount of compute power that you need to get this work done, when you lay out lay over the cybersecurity components on top of and so the, you know, the computers that they use today, these families, pretty gutless computers that can get the job done today. They're not going to get the job done when you lay cyber security over the top of it. Yeah. So

48:41

it's doable? are we are we you know, I mean, I'm talking to to the best in the business. Is it doable? Are we gonna get there? Whatever their looks like?

48:52

I think we are.

48:53

Yeah, I think a lot of it's being done. There's demonstrations of this. Again, it's not at scale yet. But yeah, I totally agree with Phil. It's not a technology problem to solve. Technology exist, to assemble the platform to deliver the services that we just described. It's your it's the people for sure. It's also the momentum behind the incumbent legacy system. There's so much investment in it all the way up and down. That it's hard. It's like moving a tuber aircraft carrier with a tugboat. It's just really hard to move it I think that's fucking about that

49:32

now, but it's gonna happen. It is and we're gonna have to wrap this conversation up. We've been going for about 45 minutes however, Mike, how does somebody get ahold of you?

49:43

Michael dot e dot Bates at Intel coms best.

49:46

Excellent. Phil.

49:49

Phil at Carey consulting. services.com is your last

49:54

no you I like your last name is it? Do you know the guy Hey, here's my resume. You two were excellent. This is this is just scratching the surface and I, and I can see additional conversations taking place as a result of this conversation. Because I mean, we haven't even talked about the regulatory component. We haven't talked about any other. I don't even have the answers. And and I like the fact that it does, it just gets down to people. And then once people make, make that decision, saying, Yeah, it's gonna happen, then things do happen. But you're right. Technologies technology. Just is,

50:36

yeah, you know, and and You're so right. When we were working on some of this new technology, we went out to one of the locations where the engineering groups were gentlemen, from the networking group, and myself, we went out to discuss IP addressing schemas with one of the substation engineers. And first of all, we started out with him, not trusting us, because we were from it. But by the end of the conversation, by the end of the conversation, he was ready to throw us out of his office physically. But a year later, he was one of our champions. Yeah. When he finally realized that this was coming, and that there was no way he was stopping it.

51:33

is a cool,

51:34

jump on board, baby are jumping the pool, the water's fine. It's all nice and cool and refreshing. I'm gonna have to do it. Alright. Thank you very much. Okay, listeners, thank you very much for joining the electric utility digital transformation journey. It's a mouthful, but it is what's taking place today. Oh, I forgot to ask you. It's global. we're not the only ones that have to deal with all of this is global maybe. And he says some extent or another, but it's a global challenge that I believe that technology can solve, but it gets up it goes right back to the people. All right. Thank you guys.

52:12

Have a good one.

52:16

You're listening to the industrial talk Podcast Network.

52:24

All right. Big old shout out to Michael Bates, as well as Philip Carey. Both are just top notch professionals in the world of digital transformation for utilities. They're solving big problems. look them up, get out there. You'll have all the information out on industrial talk.com. Again, I want you to make sure that you put this on your calendar is the IoT solution, wrote Congress, as well as with industrial internet Consortium. great people, great organization, great event, that's October 5, through the seventh and beautiful Barcelona and the next one that we want to make sure that you put on your calendar is the manufacturing and technology show. And that is in Cleveland, Ohio, November 9 through the 11th 2021 put the Cleveland trip on your bucket list. You will not be disappointed for great food, great people call for you. Alright, people be bright, daring greatly. That's what industry is all about. Hang out with more bold, brave, Daring Greatly people and he will change the world no legacy thinking here. Ask the question. Why not? What if Enjoy your day.

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