Matt Hatton with Transforma Insights

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Matt Hatton, Founding Partner at Transforma Insights about “Latest insights and trends impacting industrial digital transformation, innovation and technology”. Get the answers to your “Innovation” questions along with Matt's unique insight on the “How” on this Industrial Talk interview!

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MATT HATTON'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/matthatton/

Company LinkedIn: https://www.linkedin.com/company/transforma-insights/

Company Website: https://transformainsights.com/

PODCAST VIDEO:

MORE INFORMATION ABOUT MATT:

Who’s ticking the boxes of being a Hyperscale IoT Connectivity Provider? – Transforma Insights

Forthcoming webinar: A marriage made on the campus? Developments in 5G and private networks and how they come together. – Reports & Insights (transformainsights.com)

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

iot, technology, metaverse, people, talking, cases, world, matt, insights, device, connected, stack, industrial, connectivity, absolutely, bit, networks, new technologies, industry, exciting

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more, again, you will not be disappointed, you're just going to be happy. All right. Once again, thank you very much for joining in dust real talk. And you will tell by the noise in the background, we were on site on this interview on site at IoT solutions World Congress, you need to put that on your bucket list to attend in 2023. By the way, end of January part of February, Barcelona is the location we're talking to. Matt. Matt. Pretty cool name right, Matt? Matt, and he is the founding partner at transformer insights. And and what's makes transformer insights within a Transforma Insights so interesting is because in this world of digital transformation, you need sort of these Sherpas, these individuals that are really looking at the technology, looking at the analytics associated with it, transformer inside Matt happening to transform it inside are doing that. So once again, you're gonna hear a lot of noise in the background, but don't worry about it. Listen to what Matt has to say. Enjoy the conversation.

02:28

Man, how you doing? Yeah.

02:30

We still in that phase of post lockdown, where we're allowed to say how delighted we are to be back at live events? No, not yet. allowed to do

02:38

that? No, you're still allowed to do this. And you're still okay to chirp on that day. Okay, good.

02:43

Well, I am delighted to have actual FaceTime with people. So my my organization launched in November 2019, we had about three or four months of normality, and then two years of not being able to go anywhere. And so we've we've now just coming out of that, which is to obviously. So

03:01

this is sort of funny, because the way I see it is that every time I came to this event that pre pre COVID, or pre pandemic, or pre whatever, I was always fascinated with the philosophy of Wait, the technology is, is just going faster. And in this two years where we haven't been able to get together, it still happened. But a lot of people just sort of shut down. A lot of companies sort of backed off and there was still this tremendous tsunami of incredible thinking and innovation in proceeding forward. It's amazing.

03:33

IoT has definitely not stood still in the intervening couple years. That's, that's where absolutely sure, in fact, funnily enough, I was talking at an event probably late 2019. And I was saying how it felt like there was a little bit of a slowing down in the market a little bit slowing down the technology developments. Artificial intelligence, or artificial intelligence looks like little AI winters, right, where there's a bit of a lag between the new technology coming in at the adoption. And it takes a little bit of time for it to fed in to make use of the arrival. And I think the same is true that has been true of IoT is there was in the 2010 to 2015 time period, there was a lot of diversity about this platform application with software platforms making it much easier to develop applications. We've got new technologies arising and a whole new set of tools came available. And and then the four or five years that really after that. It was a bit of a bedding in period there was the really exciting and groundbreaking and chattering new technologies that are cropping up, but it seems like we've accelerated back out of that again, last couple of years have been pretty exciting.

04:52

It has and you are you speaking here at this event?

04:56

I am Yes. So I've got a session tomorrow where On talking through our IoT market forecasts, billions of connected this and loosely connected that being in the world. And then in the afternoon, I've got a panel where I talk about innovation, what organizations that are adopting technology needs to do in order to really take advantage of it. What do they need to do with them? It's in the processes with their horizon scanning, know what technology is out there. How do you how do you get to get to grips with that? So that should be pretty, pretty interesting session? Yeah. And

05:30

we start talking about and one of the things and I think this is an important component to consider is, this is all great. We can collect data, right? We can do all of that. And that's all wonderful and dandy, and we can't and and if you're in the data analytics, you have, you have a bright future. But what was interesting, and it's sort of an aha moment, you need to connect it, right? You need to figure out how to connect, it's one thing to stick it out there. But then you need to connect it. What type of technologies are you looking at from a from a connection perspective, and I know that you filled out something, but help the listeners understand, you know, that that low battery type stuff that that other the satellites, what's taking place there, all of that good stuff.

06:13

Yeah, some of the technologies that have, as discussed, accelerated things away in the last few years, there's been a bidding of these low power Wide Area technologies that actually got developed in that sort of 2012 2013. And before kind of kind of timeframe, but we've seen much more rapid takeoff in in Laura land, we've seen narrowband IoT networks being rolled out and cm networks being rolled out by the carriers. Now, that's pretty exciting. Because it brings down the barriers to entry, you've got a device which can operate on a battery for maybe five to 10 years, which opens up use cases that otherwise wouldn't have been addressed. And so that's, that's pretty exciting. Now, and now, these technologies are unashamedly low bandwidth, right? So you might have a few kilobits per second of connectivity out of it. IoT applications, that's absolutely fine. That's all you're all you need. But at the other end of the spectrum, you also got now 5g coming into the, into the IoT space, and they're making a big play for IoT. 5g skeptic, no, no, no, no, no,

07:22

why? Me? I'm not smart enough to be any type of skeptic. I am just fascinated, because people see what I do hear a lot of words, and a lot of words that involve 5g, a lot of words that involve around, you know, data, capturing everything around it, and I'm all fine and dandy. For the 5g conversation. Can you just sort of level set on? Why it's, it's cool tech, and it's going to happen? Why it's

07:52

why it's important. Yeah. Three things really. Okay. One is much, much higher. Right. So you could probably store a gigabit connectivity to an individual device. Now, you may ask, how many IoT devices are going to need that kind of connectivity? The answer is not very many, you're talking about an improve experience for connected car, you might be talking about CCTV cameras, those sorts of very high bandwidth use cases. That's why that's kind of an incremental change on what we've already got a slight slightly better experience in terms of value, how much data you can transfer, then you've got this concept of ultra reliable low latency communications. And the idea there is cut the latency network to allow you to do you might have seen crazy videos of people doing remotely shaving somebody while they're sat up a mountain. Doctors performing remote surgery. Yeah. Now, do we think there's going to be that much demand for that? I that I'm a little bit skeptical about. But it is interesting that you can then support things like augmented reality and virtual reality. You get a lot more capabilities for that. So it becomes an enabling technology for the metaverse. Okay.

09:09

Again, that's a whole nother conversation.

09:12

You've probably eyes glazing over a little bit discussion. The Metaverse kind of interesting.

09:21

Let's just let's you know, let's Let's venture into the moral component of it. There are going to be people that are just theoretically going to get lost in the metaverse. Yeah, yeah, like the human person. For me. I'm not sure if I into that by no means but it's just it's just the way it just

09:37

I agree. But for me, the funny thing about it is we were in the technology sector. And technology sector is generally the supply of the technology, invent new technologies, and then they try and find markets. And they show exactly, exactly that. But with the metaverse, you've got a weird situation where it's demanding. You've got this use case that's being proposed of total immersion, rapid response, very, very rich experience. And the supply side is then suddenly a little bit worried about it, hang on a minute. We didn't invent this, we didn't come up with this thing. It's not, we've got to find the technologies to be able to support that. So for me, that's, that's the interesting aspect of it. I'm not, I'm not entirely convinced about whether we want this thing. But I suspect this thing is coming whether we want it or not as often

10:36

it is, yeah. But when, when you back to what you were talking about latency, and I thought that that's an interesting, somebody chirped about, like autonomous cars, you know, want latency and autonomous cars.

10:50

Correct, because you're crashing into other people. But the thing about autonomous autonomous driving is a bit of a bit of a moot point, because the clues in the name, it's autonomous, you shouldn't need to be connected, to do its thing,

11:04

but you know, they're connected, you know, somebody's gonna say, hi, let me just connect this car.

11:09

Absolutely, it is, and you get a richer experience, and for navigation, and all those sorts of things, it will allow a better experience and a better product, but ultimately, that that car needs to be able to drive itself. So the latency issue actually might not be quite such a significant thing. But you think about factors, when you think about production lines, and you think about the deployments of a lot of private networks. CBRs Spectrum was auctioned in the US quite recently. And so there's been a sMatte of companies rolling out particularly within industrial parts rolling out 5g, mostly to 4g networks, to be honest, because people haven't quite worked out with 5g for, but the 5g is coming. And you can a Matt they're operating with pinpoint accuracy, a set of production facilities that are able to respond, like I say, with milliseconds of delay, and just becomes a more efficient production.

12:06

But the reality is, is that that this genie has been let out of the bottle, we're going to, we're going to, we're going to collect all that data, we need it, we're going to be using satellites, and we're going to be using every means of being able to collect the data, and then we're going to use whatever tools that are available to analyze the data efficiently. And and what I keep on talking is if you if you are a manufacturer, if you are a industrial person, I just don't see any other way around it, you need to be involved, whether you want to or not, it's gonna it's going to demand that you or you're gonna go, you know,

12:48

correct. It's the competitive differentiation with the 21st century. That's it is how I've described it in the past, it really does make that that much of a difference that greater efficiency of operations and process. And so now, there's a lot of hard learnings to be gone through between where we are now. And the point at which every organization becomes an IT organization. And all of the capabilities that have been delivered are actually driving the efficiencies in organizations. But it does come and if you're one of the laggards, you're gonna struggle, you're lose market share, and eventually you're gonna be pushed out of the out of the market. It's, it's inevitable.

13:31

It is, it is. And I think that there are plenty at this particular conference that are pushing the envelope that are constantly discovering new use cases that are that could not have been realized or didn't understand it five years ago.

13:49

So we talked about something called the thin IoT stack. Okay, unexplained.

13:55

Holiday just got to interrupt real quick. I love the fact that there's a whole new lexicon that's always constantly generated. going, oh, there's a new one. Yeah. Now,

14:05

well, we're desperate to come up with any term that will grab the attention, people will hook on to so that's in large bites man listing because we want our baby the thing that we've got to be the one that everybody picks up on, right. So now my, my co founder, Jim Morris actually got got exactly that thing with with the low power Wide Area technology, you'll see a lot of people talking about LP one, he came up with that. I'm, you know, I'm gonna catch up. Now, I've got to try and come up with my own term. So thin IoT is the one I'm trying to push at the moment. But anyway, the principle is,

14:42

obviously that's T I O T.

14:47

So you've got, you've got a stack, you've got an IoT stack, you've got devices, you've got operating systems, you've got middle way you've got connectivity, you've got all of these various different elements of an IoT stack, and over the course As the last mostly of the goes live 10 years, but before that, you've had a gradual refinement each one of them. Okay, so you pick the operating system, you probably got a dozen embedded operating systems operating system, specifically designed with IoT constrained environments in mind. And that reduces the barriers to entry. Same with the low power technologies that I talked about earlier, reduces the barriers to entry and reduces the complexity of deploying. And it's, as you go through this stack, as you get more efficiencies in all of these different elements, the hardware, the software, the connectivity, and so forth. It opens up new use case. And you combine it all gradually opens up all sorts of things that we might not have thought was possible to do. I was just talking to a company called Ignite and they make software defined and timbres. Okay, so the idea being, you can tweak your antenna according to whatever the parameters of how the thing is, the device is deployed, rather than thinking, Okay, I know how I want my antenna to work before I even put the device in the field, they have software defined. And again, that opens up, potentially some use cases that might not have been otherwise viable to do when it's this, these increments, these little additions. And these little developments really help it.

16:25

There's a There's a book out there that I've been reading. And of course, I have a vapor lock brain. So I can't remember what the name of the book, but go on to industrial talk, I'll have one there. The name of it, however, is the convergence of technology. And so somebody might be over here, doing something with IoT, and somebody might be over here, talking neural net, and somebody and then they realize that, oh, my gosh, here's two technologies that could work together new use case, we need to do it and stick it in here. And it's going to generate these type of values. And so that's the

16:59

world you live in. It absolutely is, I think you can't take an individual technology and just think about that individual technology. It's it's a lot about how they interact with each other. And I've described, particularly, we talk a lot about IoT, and AI and edge computing. And I've talked about that in the past being like, three kids under a long note, like pretending to be. Realistically, were one big technology. And they are because most of most of what happens in AI is going to happen as close to the thing that it's controlling is possible. And then you get into edge computing, and then that thing needs to be connected and so on. So effectively, there are three technologies that just all overlap.

17:54

I can I can keep on talking about this all day long. But we don't have that luxury or time. How does somebody get a hold of you there, Matt?

18:02

Take it at that website, transformer insights.com. Tactical with an A.

18:06

It's just sort of put this. And that's another challenge that happens within the industry, they got to try to find the URL. And it has to be sort of this blending of different needs, that that communicates what we do, yet. Nobody knows how to spell, but that doesn't matter because we're in the world of innovation. That's what it's about. All right, we're once again, broadcasting live from IoT solutions World Congress, Barcelona is the town. Fabulous professionals, incredible company solving problems. Absolutely wonderful venue. Put this on your bucket list. It's a must where they're also sponsored with, they're gonna do this industry IoT consortium, go out to their website. And again, you're in the IoT world, that is a place to go. All right. Again, we're gonna be broadcasting live all week from this event. So stay tuned, we're going to have another great conversation. Charlie, man, you were fantastic. You're listening to the industrial talk, Podcast Network. All right, once again, thank you. Thank you so much for supporting industrial talk and joining me on this journey to educate myself with some of the best leaders in industry. Be a sponge, come learn with me, and a hearty thank you to Matt Hatton Transforma Insights is the company go out to them that's transforming insights.com Find out more, you need to be a part of educating. And I know that they're doing their part to really bring about some solid insights into what's taking place with digital transformation. What are some of the, the the avenues that one can take? And I guarantee just like Matt, they were an open book, you know, reach out to them, and I'm not on his stack card. It's impressive that on them on LinkedIn. All right. You paper pencil. I'd like for you to put down 2022 IoT solutions World Congress, it is in Barcelona. It's a fabulous venue, they do a great job putting on a, a wonderful conference. And again, incredible individuals are attending the event. So you need to be a part of it. Because you need to be about educating, collaborating like Manhattan, and innovating because we want to make sure that you succeed in the future, your businesses, your manufacturing, whatever it might be succeed in the future, and that requires you to educate and collaborate. So be bold, be brave, daring greatly, as always hanging out with people like Matt, and you will be changing the world. We're gonna have another great conversation from IoT solutions World Congress shortly so do not go away. Stay tuned.

Transcript

00:00

Industrial Talk is brought to you by Armis. Yes, you were in the digital transformation game. Yes, you need to find trusted companies, trusted individuals to help you along with that journey. The Armis platform delivers complete asset intelligence, you know what that means, insights into your connected assets, you're in the digital transformation game, you have to have that insights into what is connected, go to Armis.com, find out more, you will not be disappointed. Also industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more, again, you will not be disappointed, you're just going to be happy. All right. Once again, thank you very much for joining in dust real talk. And you will tell by the noise in the background, we were on site on this interview on site at IoT solutions World Congress, you need to put that on your bucket list to attend in 2023. By the way, end of January part of February, Barcelona is the location we're talking to. Matt. Matt. Pretty cool name right, Matt? Matt, and he is the founding partner at transformer insights. And and what's makes transformer insights within a Transforma Insights so interesting is because in this world of digital transformation, you need sort of these Sherpas, these individuals that are really looking at the technology, looking at the analytics associated with it, transformer inside Matt happening to transform it inside are doing that. So once again, you're gonna hear a lot of noise in the background, but don't worry about it. Listen to what Matt has to say. Enjoy the conversation.

02:28

Man, how you doing? Yeah.

02:30

We still in that phase of post lockdown, where we're allowed to say how delighted we are to be back at live events? No, not yet. allowed to do

02:38

that? No, you're still allowed to do this. And you're still okay to chirp on that day. Okay, good.

02:43

Well, I am delighted to have actual FaceTime with people. So my my organization launched in November 2019, we had about three or four months of normality, and then two years of not being able to go anywhere. And so we've we've now just coming out of that, which is to obviously. So

03:01

this is sort of funny, because the way I see it is that every time I came to this event that pre pre COVID, or pre pandemic, or pre whatever, I was always fascinated with the philosophy of Wait, the technology is, is just going faster. And in this two years where we haven't been able to get together, it still happened. But a lot of people just sort of shut down. A lot of companies sort of backed off and there was still this tremendous tsunami of incredible thinking and innovation in proceeding forward. It's amazing.

03:33

IoT has definitely not stood still in the intervening couple years. That's, that's where absolutely sure, in fact, funnily enough, I was talking at an event probably late 2019. And I was saying how it felt like there was a little bit of a slowing down in the market a little bit slowing down the technology developments. Artificial intelligence, or artificial intelligence looks like little AI winters, right, where there's a bit of a lag between the new technology coming in at the adoption. And it takes a little bit of time for it to fed in to make use of the arrival. And I think the same is true that has been true of IoT is there was in the 2010 to 2015 time period, there was a lot of diversity about this platform application with software platforms making it much easier to develop applications. We've got new technologies arising and a whole new set of tools came available. And and then the four or five years that really after that. It was a bit of a bedding in period there was the really exciting and groundbreaking and chattering new technologies that are cropping up, but it seems like we've accelerated back out of that again, last couple of years have been pretty exciting.

04:52

It has and you are you speaking here at this event?

04:56

I am Yes. So I've got a session tomorrow where On talking through our IoT market forecasts, billions of connected this and loosely connected that being in the world. And then in the afternoon, I've got a panel where I talk about innovation, what organizations that are adopting technology needs to do in order to really take advantage of it. What do they need to do with them? It's in the processes with their horizon scanning, know what technology is out there. How do you how do you get to get to grips with that? So that should be pretty, pretty interesting session? Yeah. And

05:30

we start talking about and one of the things and I think this is an important component to consider is, this is all great. We can collect data, right? We can do all of that. And that's all wonderful and dandy, and we can't and and if you're in the data analytics, you have, you have a bright future. But what was interesting, and it's sort of an aha moment, you need to connect it, right? You need to figure out how to connect, it's one thing to stick it out there. But then you need to connect it. What type of technologies are you looking at from a from a connection perspective, and I know that you filled out something, but help the listeners understand, you know, that that low battery type stuff that that other the satellites, what's taking place there, all of that good stuff.

06:13

Yeah, some of the technologies that have, as discussed, accelerated things away in the last few years, there's been a bidding of these low power Wide Area technologies that actually got developed in that sort of 2012 2013. And before kind of kind of timeframe, but we've seen much more rapid takeoff in in Laura land, we've seen narrowband IoT networks being rolled out and cm networks being rolled out by the carriers. Now, that's pretty exciting. Because it brings down the barriers to entry, you've got a device which can operate on a battery for maybe five to 10 years, which opens up use cases that otherwise wouldn't have been addressed. And so that's, that's pretty exciting. Now, and now, these technologies are unashamedly low bandwidth, right? So you might have a few kilobits per second of connectivity out of it. IoT applications, that's absolutely fine. That's all you're all you need. But at the other end of the spectrum, you also got now 5g coming into the, into the IoT space, and they're making a big play for IoT. 5g skeptic, no, no, no, no, no,

07:22

why? Me? I'm not smart enough to be any type of skeptic. I am just fascinated, because people see what I do hear a lot of words, and a lot of words that involve 5g, a lot of words that involve around, you know, data, capturing everything around it, and I'm all fine and dandy. For the 5g conversation. Can you just sort of level set on? Why it's, it's cool tech, and it's going to happen? Why it's

07:52

why it's important. Yeah. Three things really. Okay. One is much, much higher. Right. So you could probably store a gigabit connectivity to an individual device. Now, you may ask, how many IoT devices are going to need that kind of connectivity? The answer is not very many, you're talking about an improve experience for connected car, you might be talking about CCTV cameras, those sorts of very high bandwidth use cases. That's why that's kind of an incremental change on what we've already got a slight slightly better experience in terms of value, how much data you can transfer, then you've got this concept of ultra reliable low latency communications. And the idea there is cut the latency network to allow you to do you might have seen crazy videos of people doing remotely shaving somebody while they're sat up a mountain. Doctors performing remote surgery. Yeah. Now, do we think there's going to be that much demand for that? I that I'm a little bit skeptical about. But it is interesting that you can then support things like augmented reality and virtual reality. You get a lot more capabilities for that. So it becomes an enabling technology for the metaverse. Okay.

09:09

Again, that's a whole nother conversation.

09:12

You've probably eyes glazing over a little bit discussion. The Metaverse kind of interesting.

09:21

Let's just let's you know, let's Let's venture into the moral component of it. There are going to be people that are just theoretically going to get lost in the metaverse. Yeah, yeah, like the human person. For me. I'm not sure if I into that by no means but it's just it's just the way it just

09:37

I agree. But for me, the funny thing about it is we were in the technology sector. And technology sector is generally the supply of the technology, invent new technologies, and then they try and find markets. And they show exactly, exactly that. But with the metaverse, you've got a weird situation where it's demanding. You've got this use case that's being proposed of total immersion, rapid response, very, very rich experience. And the supply side is then suddenly a little bit worried about it, hang on a minute. We didn't invent this, we didn't come up with this thing. It's not, we've got to find the technologies to be able to support that. So for me, that's, that's the interesting aspect of it. I'm not, I'm not entirely convinced about whether we want this thing. But I suspect this thing is coming whether we want it or not as often

10:36

it is, yeah. But when, when you back to what you were talking about latency, and I thought that that's an interesting, somebody chirped about, like autonomous cars, you know, want latency and autonomous cars.

10:50

Correct, because you're crashing into other people. But the thing about autonomous autonomous driving is a bit of a bit of a moot point, because the clues in the name, it's autonomous, you shouldn't need to be connected, to do its thing,

11:04

but you know, they're connected, you know, somebody's gonna say, hi, let me just connect this car.

11:09

Absolutely, it is, and you get a richer experience, and for navigation, and all those sorts of things, it will allow a better experience and a better product, but ultimately, that that car needs to be able to drive itself. So the latency issue actually might not be quite such a significant thing. But you think about factors, when you think about production lines, and you think about the deployments of a lot of private networks. CBRs Spectrum was auctioned in the US quite recently. And so there's been a sMatte of companies rolling out particularly within industrial parts rolling out 5g, mostly to 4g networks, to be honest, because people haven't quite worked out with 5g for, but the 5g is coming. And you can a Matt they're operating with pinpoint accuracy, a set of production facilities that are able to respond, like I say, with milliseconds of delay, and just becomes a more efficient production.

12:06

But the reality is, is that that this genie has been let out of the bottle, we're going to, we're going to, we're going to collect all that data, we need it, we're going to be using satellites, and we're going to be using every means of being able to collect the data, and then we're going to use whatever tools that are available to analyze the data efficiently. And and what I keep on talking is if you if you are a manufacturer, if you are a industrial person, I just don't see any other way around it, you need to be involved, whether you want to or not, it's gonna it's going to demand that you or you're gonna go, you know,

12:48

correct. It's the competitive differentiation with the 21st century. That's it is how I've described it in the past, it really does make that that much of a difference that greater efficiency of operations and process. And so now, there's a lot of hard learnings to be gone through between where we are now. And the point at which every organization becomes an IT organization. And all of the capabilities that have been delivered are actually driving the efficiencies in organizations. But it does come and if you're one of the laggards, you're gonna struggle, you're lose market share, and eventually you're gonna be pushed out of the out of the market. It's, it's inevitable.

13:31

It is, it is. And I think that there are plenty at this particular conference that are pushing the envelope that are constantly discovering new use cases that are that could not have been realized or didn't understand it five years ago.

13:49

So we talked about something called the thin IoT stack. Okay, unexplained.

13:55

Holiday just got to interrupt real quick. I love the fact that there's a whole new lexicon that's always constantly generated. going, oh, there's a new one. Yeah. Now,

14:05

well, we're desperate to come up with any term that will grab the attention, people will hook on to so that's in large bites man listing because we want our baby the thing that we've got to be the one that everybody picks up on, right. So now my, my co founder, Jim Morris actually got got exactly that thing with with the low power Wide Area technology, you'll see a lot of people talking about LP one, he came up with that. I'm, you know, I'm gonna catch up. Now, I've got to try and come up with my own term. So thin IoT is the one I'm trying to push at the moment. But anyway, the principle is,

14:42

obviously that's T I O T.

14:47

So you've got, you've got a stack, you've got an IoT stack, you've got devices, you've got operating systems, you've got middle way you've got connectivity, you've got all of these various different elements of an IoT stack, and over the course As the last mostly of the goes live 10 years, but before that, you've had a gradual refinement each one of them. Okay, so you pick the operating system, you probably got a dozen embedded operating systems operating system, specifically designed with IoT constrained environments in mind. And that reduces the barriers to entry. Same with the low power technologies that I talked about earlier, reduces the barriers to entry and reduces the complexity of deploying. And it's, as you go through this stack, as you get more efficiencies in all of these different elements, the hardware, the software, the connectivity, and so forth. It opens up new use case. And you combine it all gradually opens up all sorts of things that we might not have thought was possible to do. I was just talking to a company called Ignite and they make software defined and timbres. Okay, so the idea being, you can tweak your antenna according to whatever the parameters of how the thing is, the device is deployed, rather than thinking, Okay, I know how I want my antenna to work before I even put the device in the field, they have software defined. And again, that opens up, potentially some use cases that might not have been otherwise viable to do when it's this, these increments, these little additions. And these little developments really help it.

16:25

There's a There's a book out there that I've been reading. And of course, I have a vapor lock brain. So I can't remember what the name of the book, but go on to industrial talk, I'll have one there. The name of it, however, is the convergence of technology. And so somebody might be over here, doing something with IoT, and somebody might be over here, talking neural net, and somebody and then they realize that, oh, my gosh, here's two technologies that could work together new use case, we need to do it and stick it in here. And it's going to generate these type of values. And so that's the

16:59

world you live in. It absolutely is, I think you can't take an individual technology and just think about that individual technology. It's it's a lot about how they interact with each other. And I've described, particularly, we talk a lot about IoT, and AI and edge computing. And I've talked about that in the past being like, three kids under a long note, like pretending to be. Realistically, were one big technology. And they are because most of most of what happens in AI is going to happen as close to the thing that it's controlling is possible. And then you get into edge computing, and then that thing needs to be connected and so on. So effectively, there are three technologies that just all overlap.

17:54

I can I can keep on talking about this all day long. But we don't have that luxury or time. How does somebody get a hold of you there, Matt?

18:02

Take it at that website, transformer insights.com. Tactical with an A.

18:06

It's just sort of put this. And that's another challenge that happens within the industry, they got to try to find the URL. And it has to be sort of this blending of different needs, that that communicates what we do, yet. Nobody knows how to spell, but that doesn't matter because we're in the world of innovation. That's what it's about. All right, we're once again, broadcasting live from IoT solutions World Congress, Barcelona is the town. Fabulous professionals, incredible company solving problems. Absolutely wonderful venue. Put this on your bucket list. It's a must where they're also sponsored with, they're gonna do this industry IoT consortium, go out to their website. And again, you're in the IoT world, that is a place to go. All right. Again, we're gonna be broadcasting live all week from this event. So stay tuned, we're going to have another great conversation. Charlie, man, you were fantastic. You're listening to the industrial talk, Podcast Network. All right, once again, thank you. Thank you so much for supporting industrial talk and joining me on this journey to educate myself with some of the best leaders in industry. Be a sponge, come learn with me, and a hearty thank you to Matt Hatton Transforma Insights is the company go out to them that's transforming insights.com Find out more, you need to be a part of educating. And I know that they're doing their part to really bring about some solid insights into what's taking place with digital transformation. What are some of the, the the avenues that one can take? And I guarantee just like Matt, they were an open book, you know, reach out to them, and I'm not on his stack card. It's impressive that on them on LinkedIn. All right. You paper pencil. I'd like for you to put down 2022 IoT solutions World Congress, it is in Barcelona. It's a fabulous venue, they do a great job putting on a, a wonderful conference. And again, incredible individuals are attending the event. So you need to be a part of it. Because you need to be about educating, collaborating like Manhattan, and innovating because we want to make sure that you succeed in the future, your businesses, your manufacturing, whatever it might be succeed in the future, and that requires you to educate and collaborate. So be bold, be brave, daring greatly, as always hanging out with people like Matt, and you will be changing the world. We're gonna have another great conversation from IoT solutions World Congress shortly so do not go away. Stay tuned.

About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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