Linda Fanaras with Millennium Agency
Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.
Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation
Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.
Adam Pierno with Arizona State University
Lew Weiss with the Manufacturing Talk Radio
On this week’s Industrial Talk we’re talking to Lew Weiss, Founder and Host of the Manufacturing Talk Radio about “The current state of Manufacturing and Marketing Strategies”. Get the answers to your “Manufacturing” questions along with Lew’s unique insight on the “How” on this Industrial Talk interview!
Lee Kitchen with Magical Dude Consulting
On this week’s Industrial Talk Podcast we’re talking to Lee Kitchen, President and Lead Innovation Catalyst of Magical Dude Consulting about “Being Fearless and Creative with your Business”. Get the answers to “being fearless” questions along with Lee’s unique insight on the “How” on this Industrial Talk interview!