Industrial Marketing and Sales Strategies Archives

Robert Weiss with MultiVision Digital

Industrial Talk is onsite at FABTECH and talking to Robert Weiss, President of MultiVision Digital about “Media is essential for your long-term success”.

Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals like Robert Weiss from Video for Manufacturing. They discuss the importance of strategic video marketing in manufacturing. Robert emphasizes the shift from ad hoc video production to a planned, integrated approach that aligns with business objectives, such as SEO and sales goals. He highlights the effectiveness of FAQ videos over corporate overviews for better ROI. They also stress the importance of showing human elements in videos to build trust and engagement. Robert predicts a rise in sales videos to enhance the sales process, making video a crucial tool for manufacturers.

Ed Marsh with Ed Marsh Consulting

Industrial Talk is onsite at FABTECH and talking to Ed Marsh, Founder of Ed Marsh Consulting about “Real Tactical Solutions for Manufacturing Success”.

Scott MacKenzie and Ed Marsh discuss the importance of edutainment and “cool content” in manufacturing sales and marketing. Ed emphasizes that traditional marketing methods are no longer effective, and companies need to create trust through engaging, passive content like videos and podcasts. He suggests focusing on topics that address known and unknown issues for businesses, such as employee retention and innovative benefits like on-site childcare. Ed highlights the need for top-down leadership to adopt these strategies and stresses the long-term nature of building trust. He also mentions the inefficiency of trade show leads and the importance of video content in capturing attention.

Donna Peterson with World Innovators, Inc.

Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company’s unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships.

Barry LaBov with LaBov

Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry’s book, “The Power of Differentiation,” provides case studies of successful differentiation strategies.

Linda Fanaras and Naomi Soman with Storylogick Consulting

Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.

The world is changing fast! Industrial businesses are juggling every facet of business maintenance and growth, ranging from technological/digital media adaptations to cash flow management and operational efficiency challenges. How do industrial business leaders stay current while managing growth and casting vision for the future? The answers could be found in a learning environment, but never before has there been a place for continuing education in the industrial business arena. UNTIL NOW…

The INDUSTRIAL ACADEMY IS HERE. Finally there is a clearinghouse for all things industrial to assist the business leader. Course offerings provide up-to-date applicable information in business development, technology, finance, operations and leadership presented in an engaging, movement-oriented manner by those in the know. These professionals don’t just talk the talk. They walk the walk with purpose and passion for building not just the industrial business but also the people who make things happen.

The Industrial Talk Podcast family looks forward to learning and growing with you!

When I was in elementary school, our teacher would show us films of industrial professionals making our lives better. For me, these films instilled the passion for industry.

Today, industry has come along way from when I was a boy. It is innovative and focused on solving problems. In short, it’s really cool and exciting.

We need to teach children, around the world, and bring back the “Cool” and “Exciting” and why industry is a wonderful profession. That means we need industrial professionals to re-instill this industrial passion.

This is the Purpose of Industrial Pop. It is an online learning management platform (LMP) dedicated to educating our youth in the ever expanding and innovative world of industry. We also provide this LMP for our teachers to share with their class.

These are very exciting times for industry and we must begin educating our future and it starts with you. If you are interested, please contact me at: https://industrialtalk.com/contact/ and just let me know that you are interested in positively impacting our future industry leaders.