Marc Tarrago with Fira Barcelona
Industrial Talk is onsite at IoT Solutions World Congress and talking to Marc Tarrago, Event Director at Fira Barcelona about “Bringing global leaders together in digital transformation and cybersecurity!”.
Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team’s efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.
Scott MacKenzie hosts an industrial podcast celebrating industry professionals and their innovations. At the IoT Solutions World Congress in Barcelona, he interviews Marc Tarrago, the event organizer, about the success of the event. Marc highlights the international focus, with delegations from China, India, and the US, and the shift in program direction to the International Society of Automation. The event is divided into four rooms addressing tech-enabled transformation, climate change, standards and regulations, and IoT security. The importance of cybersecurity with the growing number of connected devices is emphasized. The team’s efforts and the positive feedback from attendees are praised, with plans to continue covering healthcare and sustainability in future events.
Linda Fanaras and Naomi Soman with Storylogick Consulting
Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.
Jay Hack with Fluke Reliability
Industrial Talk is onsite at Xcelerate 24 and talking to Jay Hack, Vice President of Operations with Fluke Reliability about “Investing in innovation to significantly improve asset reliability”.
Jay Hack, Vice President of Business Operations at Fluke Reliability, discussed his role and the company’s non-destructive testing (NDT) business, which focuses on eddy current inspection of steel rods. He highlighted the recent acquisition of Azima, which uses AI to enhance predictive maintenance, allowing customers to monitor thousands of assets more efficiently. The acquisition, completed in August 2023, is ahead of expectations. Hack also mentioned ongoing efforts to integrate Azima’s technology with Fluke’s existing solutions and explore new partnerships to expand their connected reliability ecosystem.
James Smejkal with CAP Logistics
Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per hour. He highlights CAP Logistics’ unique approach, using technology and long-term employee tenure to provide customized solutions. James will speak at the Outages Conference in Calgary on downtime and reliability, focusing on maximizing plant outage time for maintenance. He encourages listeners to connect with him on LinkedIn for insights and best practices.
Brian Hamilton and Nima Shams with DigiLens
Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens’ Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications.
