David Moncur and Jordan Manalili with Moncur
Industrial Talk is onsite at DistribuTech 2025 and talking to David Moncur and Jordan Manalili with Moncur about “Branding for success”.
David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry.
Paula Batlle and Victor Segura with Batlle Group
Industrial Talk is onsite at IoT Solutions World Congress and talking to Paula Batlle, Head of Growth and Innovation and Victor Segura, Sales and Marketing Manager with Batlle Group about “Solutions to Ensure your Industrial Brand Aligns with Your Solution”.
Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company’s values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.