Donna Peterson with World Innovators, Inc.
Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company’s unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships.
Sabine Erlinghagen: CEO Grid Software with Siemens
On this week’s Industrial Talk we’re onsite at DistribuTech 22 and talking to Sabine Erlinghagen, CEO Grid Software with Siemens about “Grid Modernization and Powerful Solutions “. Get the answers to your “Utility Grid” questions along with Sabine’s unique insight on the “How” on this Industrial Talk interview!
Mike Kotzian with Kivnon
John Nottingham with Nottingham Spirk
On this week’s Industrial Talk Podcast we’re talking to John Nottingham, Co-Founder of Nottingham Spirk about “Solving Customer’s Problems Through Innovation”. Get the answers to your “Customer Centric Solutions” questions along with John’s unique insight on the “How” on this Industrial Talk interview!
Andy Cagnetta, Transworld
In this week’s Industrial Talk Podcast we’re talking to Andy Cagnetta, CEO of Transworld Business Advisors about “Strategies to Negotiate and Sell your business for the Best Price”. Get the answers to your “Business Selling” questions along with Andy’s unique insight on the “How” on this Industrial Talk interview!