Friction – Why Do We Make Everything So Damn Hard!

Can you explain to me, like a 5-year old, the problem you’re solving for your Customer and Prospect? We have too much “Friction” to get the answers we need to solve problems! Over 85% do pre-buying research! Why make this hard?  Remember the “Least Path of Resistance”!

Yep! Industry needs to Market Better and Sale more. Keep my head from exploding

The two finger death punch 👊🏼 of COVID has knocked us down but not out when it comes to Industrial Marketing and Sales. Fear not, lets dust off your jeans, get back up because we’re talking about a counter attack strategies for marketing and sales and I’m not alone. Join us and let’s have fun Surviving, Rebuilding and Prospering in this next normal. The world need Industry Heroes, we need you.

Mr. Efe Erdem with Mess talks about Training the next Industry 4.0 Professional

In this week’s Industrial Talk Podcast, we’re talking to Efe Erdem, Technology Center Director at MESS and MEXT about “Addressing the major skill gap that exists in today’s Digital World”.  Get the answers to your “Digital Education” questions along with Efe’s unique insight on the “How” on this Industrial Talk interview!

My Shameless Beef With Webinars, The Struggle is Real.

😩 Am I the only one thinking that webinars are painful and sub-optimal? Do you have Zoom fatigue? And is Death by PowerPoint the best we can do? I know our message needs to get out but is there a better way? The answer is “Yes” and I have some thoughts on making this whole virtual world less Root-Canalish.