marketing Archives | Page 2 of 9

Vince Marino with Empowering Pumps and Equipment

Industrial Talk is onsite at PowerGen and talking to Vince Marino, President with Empowering Pumps and Equipment about “Real marketing solutions to amplify your message and opportunities”.

Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking and connecting with people outside of one’s immediate environment. Vince shared his experience in the industry, including his work with empowering pumps and equipment, and emphasized the value of taking incremental steps towards growth. The pair also discussed the importance of recognizing brand recognition and leveraging digital platforms to reach a broader audience, as well as creating engaging content that provides value to the reader. Finally, they highlighted the importance of building relationships and credibility in business, emphasizing the value of repetition in establishing trust and recognition.

Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation

Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.

Paula Batlle and Victor Segura with Batlle Group

Industrial Talk is onsite at IoT Solutions World Congress and talking to Paula Batlle, Head of Growth and Innovation and Victor Segura, Sales and Marketing Manager with Batlle Group about “Solutions to Ensure your Industrial Brand Aligns with Your Solution”.

Branding is crucial for business success, and companies must align their branding and design strategies with their growth goals. A collaborative approach, conducting research, and gathering customer feedback are key to informing design decisions and improving brand alignment. Speakers emphasized the importance of understanding a company’s values, mission, and target audience to create an effective brand strategy. They also highlighted the need for a comprehensive approach to branding that goes beyond just visual identity.

Adam Pierno with Arizona State University

Industrial Talk is chatting with Adam Pierno, Brand Strategy Leader at Arizona State University about “Understanding Yourself from the Customers’ Perspective”.

Chris Peer with Sync Show

Industrial Talk is chatting with Chris Peer, President and CEO of Sync Show about “The Great 8 Pillars to Drive ROI in your Marketing.”

The world is changing fast! Industrial businesses are juggling every facet of business maintenance and growth, ranging from technological/digital media adaptations to cash flow management and operational efficiency challenges. How do industrial business leaders stay current while managing growth and casting vision for the future? The answers could be found in a learning environment, but never before has there been a place for continuing education in the industrial business arena. UNTIL NOW…

The INDUSTRIAL ACADEMY IS HERE. Finally there is a clearinghouse for all things industrial to assist the business leader. Course offerings provide up-to-date applicable information in business development, technology, finance, operations and leadership presented in an engaging, movement-oriented manner by those in the know. These professionals don’t just talk the talk. They walk the walk with purpose and passion for building not just the industrial business but also the people who make things happen.

The Industrial Talk Podcast family looks forward to learning and growing with you!

When I was in elementary school, our teacher would show us films of industrial professionals making our lives better. For me, these films instilled the passion for industry.

Today, industry has come along way from when I was a boy. It is innovative and focused on solving problems. In short, it’s really cool and exciting.

We need to teach children, around the world, and bring back the “Cool” and “Exciting” and why industry is a wonderful profession. That means we need industrial professionals to re-instill this industrial passion.

This is the Purpose of Industrial Pop. It is an online learning management platform (LMP) dedicated to educating our youth in the ever expanding and innovative world of industry. We also provide this LMP for our teachers to share with their class.

These are very exciting times for industry and we must begin educating our future and it starts with you. If you are interested, please contact me at: https://industrialtalk.com/contact/ and just let me know that you are interested in positively impacting our future industry leaders.