Ask Molly – Are We Making Marketing Too Difficult?
The discussion centers on the complexity of modern marketing and the need to simplify it. Scott emphasizes the importance of human connection and storytelling over technical jargon. They argue that overcomplicating marketing with tech stacks and AI-generated content can dilute the human element, leading to inefficiency and reduced trust. Molly agrees, highlighting the need for a well-defined marketing message and strategic tech use. They stress the importance of maintaining a personal touch and being nimble, especially for smaller companies. The conversation concludes with a call to focus on human-centric marketing to build trust and achieve success.
Chris Chuang with Relay
Industrial Talk is talking to Chris Chuang, Co-Founder and CEO at Relay about “Reliable communication solution for improved organizational safety”.
Chris Chuang from Relay discussed the importance of communication in manufacturing safety on the Industrial Talk Podcast. Relay’s device, which integrates Wi-Fi and cellular networks, is designed for frontline workers and offers features like panic buttons, location tracking, and real-time language translation. The device, manufactured in-house, is durable and resistant to harsh conditions. Chuang emphasized the role of AI in enhancing productivity and safety, aiming to digitize workflows and improve efficiency. Relay’s five-year journey in the market is built on reliable radio performance, now poised to leverage AI for data-driven insights and automation.
Ryan Hiss with Better Engineering
Industrial Talk is talking to Ryan Hiss, VP of Sales and Marketing at Better Engineering about “Industrial Parts Washers”.
Ryan Hiss, VP of Sales and Marketing at Better Engineering, discussed their industrial wash systems on the Industrial Talk Podcast. Better Engineering, founded in 1960, specializes in aqueous parts washers for various industries, including automotive, aerospace, and food and pharmaceutical. Hiss highlighted the importance of cleanliness in manufacturing, noting that their systems can process parts at high throughputs, ensuring quality control. The company also employs sensors to monitor equipment and proactively alert customers to maintenance needs. Better Engineering is expanding into automation and traceability in food and pharmaceutical industries to improve efficiency and sustainability.
Jay Limburn with Ataccama
Industrial Talk is talking to Jay Limburn, Chief Product Officer about “Unleashing the power of data for operational excellence”.
Scott Mackenzie hosts the Industrial Talk Podcast, featuring industry professionals like Jay Limburn from Atacama, who discusses the importance of data trust and AI initiatives. Atacama’s platform helps organizations integrate and enrich data from various sources, providing a unified view and a trust score to ensure data reliability. This is crucial for AI and automation, which are essential for business efficiency and competitive advantage. Upcoming events include Power Gen in January and M D and M West in February. The conversation emphasizes the need for clean data to support AI and automation, which is vital for resilient businesses.
Kevin Clark with Naonprecise
Industrial Talk is onsite at SMRP 2025 and talking to Kevin Clark, Chief Evangelist Officer at Nanoprecise about “AI solutions for asset management”.
Scott MacKenzie and Kevin Clark discuss the evolving landscape of asset management and maintenance at the SMRP conference in Fort Worth, Texas. They highlight the significant increase in vendors from 130 to 220, indicating a growing interest in innovative solutions. Kevin emphasizes the importance of data quality, noting that much of the data collected is irrelevant for AI and that system-generated data can reduce errors. They also discuss the cultural shift needed for AI adoption, the potential for false positives to undermine trust, and the role of human oversight. The conversation concludes with a focus on the growing importance of data in industrial processes.
