David Moncur and Jordan Manalili with Moncur

Industrial Talk is onsite at DistribuTech 2025 and talking to David Moncur and Jordan Manalili with Moncur about “Branding for success”.

David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry.

Robert Weiss with MultiVision Digital

Industrial Talk is onsite at FABTECH and talking to Robert Weiss, President of MultiVision Digital about “Media is essential for your long-term success”.

Scott MacKenzie hosts the Industrial Talk Podcast, featuring industry professionals like Robert Weiss from Video for Manufacturing. They discuss the importance of strategic video marketing in manufacturing. Robert emphasizes the shift from ad hoc video production to a planned, integrated approach that aligns with business objectives, such as SEO and sales goals. He highlights the effectiveness of FAQ videos over corporate overviews for better ROI. They also stress the importance of showing human elements in videos to build trust and engagement. Robert predicts a rise in sales videos to enhance the sales process, making video a crucial tool for manufacturers.

Barry LaBov with LaBov

Scott MacKenzie hosts Barry LaBov on the Industrial Talk Podcast to discuss differentiation in business. Barry, founder of LaBov Marketing, emphasizes the importance of identifying and highlighting unique features that set a brand apart from competitors. He shares his process of brand re-engineering, which involves discovering existing differentiators without requiring significant changes. Barry stresses the need for leaders to communicate these unique features to employees and distributors, fostering a sense of significance and higher quality. He also warns against becoming a commodity and advocates for continuous reinforcement of differentiation to maintain market relevance. Barry’s book, “The Power of Differentiation,” provides case studies of successful differentiation strategies.

Linda Fanaras and Naomi Soman with Storylogick Consulting

Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.

Linda Fanaras with Millennium Agency

Scott MacKenzie hosts an industrial-focused podcast celebrating industry professionals and their innovations. He discusses the importance of marketing, sales, and branding in a commoditized market with Linda Fanaras, CEO of Millennium Agency and host of the B2B Brand180 Podcast. Linda emphasizes the need for a responsive website, social media strategy, and consistent brand messaging. She shares insights on rebranding and repositioning companies, highlighting the importance of internal buy-in and cultural change. Linda also discusses the role of AI and video content in modern marketing, stressing the need for meaningful and consistent communication.