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Friction – Why Do We Make Everything So Damn Hard!

Can you explain to me, like a 5-year old, the problem you’re solving for your Customer and Prospect? We have too much “Friction” to get the answers we need to solve problems! Over 85% do pre-buying research! Why make this hard?  Remember the “Least Path of Resistance”!

Mr. Sean Doyle with Fitzmartin talks about Strategies for Industrial Revenue Gains

In this week’s Industrial Talk Podcast we’re talking to Sean Doyle, CEO and Principle at FitzMartin, Inc. about “Achieving Revenue Gains by Aligning your Marketing and Sales Organizations”.  Get the answers to your “Revenue Gain” questions along with Sean’s unique insight on the “How” on this Industrial Talk interview!

Mr. Brian Ahearn with Influence People talks The Psychology of Persuasion to move People to Action

In this week’s Industrial Talk Podcast we’re talking to Brian Ahern, Chief Influence Officer at Influence People, LLC, about The Psychology of Persuasion and NOT Manipulation. During this Podcast episode, Brian talks about the 3-key takeaways of persuasion: Building better relationship faster Help others overcome uncertainty Move people to action The unfortunate roadblock that people…