GB 021: Go Big – Digital Morality
Let’s talk Digital Mortality. What is the life expectancy of your digital message? Do you have a post-mortem strategy to minimize the rapid death of your digital message. 1. Keep focused on helping your Customer daily with meaningful industrial content. 2. FROM THE HEART, get engaged with their post and learn about their passion and…
GB 020: GO BIG – Vanity Metrics!
WE are so absorbed on our digital “Thumbs-Up” we get frustrated when our efforts don’t result in the “Thumbs-Up“. This 6 minute Industrial Talk Podcast focuses on setting your mind straight when it comes to Vanity Metrics. Remember, it’s about solving problems for your Customer not a “Thumbs-Up“. Podcast Transcript: The industrial talk podcast…
GB 019: GO BIG – Your Industrial Soul!
Your Industrial Soul. We summarize the components of Success in a rapidly changing Industrial Market: 1) Find a Mentor/Be a Mentor. 2) Personal Development. 3) Commitment to Doing. 4) Know You. 5) Like You. 6) Trust You. 7) Caring. 8) Friendship and 9) Purpose/Aim/Declaration. Today let’s GO BIG and commit to feeding our Industrial Soul daily!…
GB 018: GO BIG – Purpose/Aim/Declaration
We need to understand our Industrial “Why” our Industrial “Purpose“. That strong foundation and belief in something Noble and Honorable. It is from this position that we serve others, sacrifice without counting the cost. When we stumble, we get back up because of our Purpose our Why. All actions and subsequent success stem from this…
EP 063: Success In Your Industrial Content Marketing and the Power of Blogging
A big roadblock for many industrial professionals and companies is the ability to effectively communicate through the written word. The ability to write is a core competency for any Industrial digital selling/marketing/branding campaign. For me, it takes a tremendous amount of intellectual calories and TIME to craft a succinct written and cogent message, emails or…