Episodes | Industrial Talk

Linda Fanaras and Naomi Soman with Storylogick Consulting

Linda Fanaras, host of the B2B Brand 180 podcast, interviews Naomi Soman from Storylogick about optimizing B2B email marketing strategies. Naomi emphasizes the importance of authenticity and personalization in email content, advising against overly visual-heavy emails. She outlines different types of emails, such as top-of-funnel media buying and retention emails, and discusses the need to tailor messaging to various B2B buyer personas. Naomi recommends using customer data from tools like Gong and Chorus to build accurate buyer personas and suggests personalizing emails based on actions taken by the recipient. She also highlights the value of using visual language to stand out in a crowded market.

Jay Hack with Fluke Reliability

Industrial Talk is onsite at Xcelerate 24 and talking to Jay Hack, Vice President of Operations with Fluke Reliability about “Investing in innovation to significantly improve asset reliability”.

Jay Hack, Vice President of Business Operations at Fluke Reliability, discussed his role and the company’s non-destructive testing (NDT) business, which focuses on eddy current inspection of steel rods. He highlighted the recent acquisition of Azima, which uses AI to enhance predictive maintenance, allowing customers to monitor thousands of assets more efficiently. The acquisition, completed in August 2023, is ahead of expectations. Hack also mentioned ongoing efforts to integrate Azima’s technology with Fluke’s existing solutions and explore new partnerships to expand their connected reliability ecosystem.

James Smejkal with CAP Logistics

Scott MacKenzie hosts James Smejkal, Vice President of Sales and Marketing at CAP Logistics, to discuss asset management, reliability, and supply chain planning. James emphasizes the importance of having a plan to minimize downtime, noting that two-thirds of industrial companies experience unplanned outages monthly, costing $100,000-$125,000 per hour. He highlights CAP Logistics’ unique approach, using technology and long-term employee tenure to provide customized solutions. James will speak at the Outages Conference in Calgary on downtime and reliability, focusing on maximizing plant outage time for maintenance. He encourages listeners to connect with him on LinkedIn for insights and best practices.

Brian Hamilton and Nima Shams with DigiLens

Karen Quatromoni, Director of Public Relations for Object Management Group (OMG), hosts a discussion on the augmented reality (AR) ecosystem for enterprises. Christine Paray from Parade Research and Consulting introduces the topic of 2024 trends, focusing on hardware. Brian Hamilton and Nima Shams from DigiLens discuss the importance of true AR versus video pass-through in industrial settings, emphasizing the need for spatial awareness and real-world interaction. They highlight DigiLens’ Argo platform, which integrates multiple sensors and cameras for diverse use cases. The conversation also touches on the challenges of hardware development, the importance of vertical integration, and the necessity for a diverse range of AR devices tailored to specific industries and applications.

Sarah Causey with Implexus Lab

Industrial Talk is onsite at OMG, Q1 Meeting and talking to Sarah Causey, CEO of Implexus Lab about “Digital Twin – Real efficiency, real savings to optimizing your building assets”.

Scott MacKenzie hosts an industrial podcast from the OMG Q1 meeting in Reston, Virginia, celebrating industry professionals. Sarah Causey from Implexus Labs discusses her transition from architecture to digital twins, emphasizing the importance of integrating live data from IoT for more efficient building management. She highlights the misconception that energy consumption decreased during the pandemic and explains how digital twins can optimize energy use by creating dynamic systems responsive to occupancy. Causey also mentions the financial benefits of digital twins and the role of the consortium in standardizing processes and enhancing trustworthiness in the industry.

The world is changing fast! Industrial businesses are juggling every facet of business maintenance and growth, ranging from technological/digital media adaptations to cash flow management and operational efficiency challenges. How do industrial business leaders stay current while managing growth and casting vision for the future? The answers could be found in a learning environment, but never before has there been a place for continuing education in the industrial business arena. UNTIL NOW…

The INDUSTRIAL ACADEMY IS HERE. Finally there is a clearinghouse for all things industrial to assist the business leader. Course offerings provide up-to-date applicable information in business development, technology, finance, operations and leadership presented in an engaging, movement-oriented manner by those in the know. These professionals don’t just talk the talk. They walk the walk with purpose and passion for building not just the industrial business but also the people who make things happen.

The Industrial Talk Podcast family looks forward to learning and growing with you!

When I was in elementary school, our teacher would show us films of industrial professionals making our lives better. For me, these films instilled the passion for industry.

Today, industry has come along way from when I was a boy. It is innovative and focused on solving problems. In short, it’s really cool and exciting.

We need to teach children, around the world, and bring back the “Cool” and “Exciting” and why industry is a wonderful profession. That means we need industrial professionals to re-instill this industrial passion.

This is the Purpose of Industrial Pop. It is an online learning management platform (LMP) dedicated to educating our youth in the ever expanding and innovative world of industry. We also provide this LMP for our teachers to share with their class.

These are very exciting times for industry and we must begin educating our future and it starts with you. If you are interested, please contact me at: https://industrialtalk.com/contact/ and just let me know that you are interested in positively impacting our future industry leaders.