Sally Liang with Hanshow
Industrial Talk is onsite at IoT Solutions World Congress and talking to Sally Liang, Head of Hanshow EU at Hanshow about “Customized IoT touchpoints for electric signage and smart stores”.
Scott MacKenzie and Sally Liang discussed the benefits of e-paper technology in retail, including cost savings and improved customer experiences. Sally explained how Honcho’s electronic shelf labeling solution replaces paper tags with e-paper technology, while Scott highlighted the efficiency advantages of this technology. Sally discussed the current state of the ESL market, including challenges faced by retailers and future developments in the industry.
Vince Marino with Empowering Pumps and Equipment
Industrial Talk is onsite at PowerGen and talking to Vince Marino, President with Empowering Pumps and Equipment about “Real marketing solutions to amplify your message and opportunities”.
Industry leaders Scott MacKenzie and Vince Marino discussed the latest trends and innovations in the industrial sector, emphasizing the importance of networking and connecting with people outside of one’s immediate environment. Vince shared his experience in the industry, including his work with empowering pumps and equipment, and emphasized the value of taking incremental steps towards growth. The pair also discussed the importance of recognizing brand recognition and leveraging digital platforms to reach a broader audience, as well as creating engaging content that provides value to the reader. Finally, they highlighted the importance of building relationships and credibility in business, emphasizing the value of repetition in establishing trust and recognition.
Dennis Dokter with Nexus Leeds
Industrial Talk is onsite at OMG, Q1 Meeting and talking to Dennis Dokter, Smart City Lead with Nexus Leeds about “Smart City – A journey to improving the quality of life”.
Scott MacKenzie and Dennis Dokter discussed the evolution of smart cities beyond digitization, emphasizing the importance of prioritizing quality of life and involving the community in the development process. Later, they explored the role of Nexus and White Rose Park in fostering innovation and making cities smarter, with a focus on partnerships with universities and businesses. They also discussed the importance of scaling innovation in local communities, highlighting the need for trust, public engagement, and policy considerations. Finally, they emphasized the importance of measuring the impact of new technologies and interventions in real-life settings.
Steven Hudson with Fluke Reliability
Industrial Talk is onsite at Xcelerate 24 and talking to Steven Hudson, Director of Professional Services with Fluke Reliability about “Vibration solutions to effectively and efficiently monitor your assets”.
Scott MacKenzie and Steven Hudson discussed the use of advanced vibration monitoring and analytics in industrial settings, while Stephen Hudson emphasized the importance of vibration analysis in asset management. They highlighted the benefits of wireless sensors, automated diagnostics, and real-time monitoring, with Hudson emphasizing the value of high-quality data and accurate analysis.
Linda Fanaras the B2B Brand180 Podcast Leveraging AI for Content Creation
Chuck Atkins and Linda Fanaras emphasized the importance of having a clear target audience and foundational documents before leveraging AI tools in content marketing. They stressed the need for a strategy and intention, rather than relying solely on AI to generate content without direction. Chuck introduced his Title wave content platform, which provides training, coaching, and processes to help brands create engaging content across multiple channels using AI. Linda agreed, highlighting the importance of micro-segmenting the audience to develop content that resonates with the intended target. Linda discussed the potential of AI to enhance content strategy, emphasizing the importance of using AI to create targeted content, balance authenticity and efficiency, and analyze competitive data to establish topical authority.