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Industrial Marketing – Hamburgers Vs Sliders – Little Bites

Hamburger vs Sliders – Marketing Little Bites for Industrial Success.  When considering your Industrial digital strategies consider the Slider approach: 1) Not overwhelming to the eyes. 2) Every bite is Delicious. 3) Quickly Consumable and Satisfying. 4) Quickly Digestible.  Go-Big and make your Industrial Digital Marketing tasty and easily consumable.

Podcast Transcript:

[00:01]                                     The industrial talk podcast GO-BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market. Hi, welcome to the industrial talk podcast. I am so glad that you are here. Thank you very much for joining. You know, my name is Scott MacKenzie. We only have six minutes. Let's get going and let's make it a great day.

[00:21]                                     My musical singing capabilities. I'm so glad that you're here. Absolutely excited about this particular topic. Uh, I, I want to give that shout out real quick to ActiveCampaign CRM. Fantastic product, great price point, and a does everything that I wanted to do. And that is the, that is the solution that I use. Look out at active campaign. Great people, great product. Make it happen. Okay, six minutes. So we're going to talk a little bit. I learned better, just FYI by analogies. Now this might be a corny analogy. It might sink out guys, Scad, wet and what's that sound around? But anyway, we're going to go down that road anyway, whether you like it or not, we're going to be talking about hamburgers versus sliders. And I don't care where you stand on that. I'm a sliders guy just because, and we'll, we'll tell you what, I am a sliders gay, um, but hamburgers versus sliders and you know, just little bites and how that translates into your out, your marketing approach from an industrial perspective.

[01:18]                                     So let's, let's just go there. Okay. So some days I go to a restaurant and I say, man, I want a hamburger. And then I get that hamburger and it's like, boom. It's huge. It's got stuff and layers and all that stuff. It looks delicious, it's fine. But then I think we can, I consume that and I'll think to myself, go on it. Uh, I'll take a bite and I might just get all buns and it's not as good as it could be if I could just get a delicious big bite out of that. I'm a hamburger guy too. Anyway, I eat, I'm committed to my eating quite frankly. So I'm thinking to myself, wow. And maybe I just can't finish in my eyes are bigger than my stomach and I and I, you know, it's just not the right time. But, but if I get sliders and it's cutting and it's like four little hamburgers but for little tasty hamburgers that that equal that one big hamburger.

[02:09]                                     But you know, every bite, every bite is not overwhelming. Every bite is delicious because I can get the right amount of pickles and cheese in every little bite in. It's delicious, right? And if I can quickly consume it, I can feel victorious and say, yeah, I got that man, I did that in and it won't weigh me down. It's, it's, it's, it's digestible. So let's take that analogy and apply it to your digital, your digital approach or strategy because we've talked about, and we're going to summarize it, but let's say you got that process all I'm asking today, all I am requiring or, or just expecting a little bit is that we make little bites of our digital approach to you and your company. And I wanted to make sure that you say, okay, okay, ask this question about what you are communicating out there.

[03:04]                                     Is it one, is it overwhelming to the eyes? If I look at that, if I go to my platform and I see just a bunch of stuff and I'm going, oh my gosh, it's like that big hamburger, it comes out on that platter and it's like, Whoa, I can't even say that. I can't even begin to consume that same thing with that digital approach. It's like, okay, how does it look to my eyes? And if it's overwhelming, I'm not going to go down that road. The same thing exists with that digital marketing approach. And then if it's, if it looks delicious, if it's got the right components and it's like, yeah, it looks delicious. Every little B is just right there and it looks delicious. You got to ask that question from that perspective. Can, can your, you know, the people who follow you, can they consume that co Co uh, information quickly?

[03:54]                                     Because the sliders, man, I'm consuming it quickly and it's amazing that those four sliders equal that one big hamburger. But for whatever reason I can consume those sliders with no problem. I walk away feeling pretty dog gone. Good. So the same thing happen has to happen for your digital marketing communication and that is it consumable? Is it quickly consumable because we only talk in a little snap, snap, snap very quick and can it be digested quickly? Here are the reasons why. If I look at that thing and I say, okay, I got it. It's not overwhelming to the eye looks delicious. I love it. I can consume it and to digest it. The reality is is I'm going to say I know what they're talking about. I'm going to dive deeper. I want to go deeper and I'm going to find out a little bit more about what they're posting, what they're communicating with that human element of what you guys are going to try to uh, pursue.

[04:48]                                     Does that make sense? Because if you don't, we are here. You are there to help your customers succeed, right? And to be able to create content in little bites that are not overwhelming to the eyes, like a big burger that was looking delicious. It looks good, the colors are good, the the font and all that stuff. That whole thing looks good and that it's critically consumable. And then finally digestible. You're helping your customer out. And that's what's really important because that's what we're all about, right? It's helping your customers at any possible. It gives. It's about them, not about you. It's not about you. Everything that you do on your digital process, your, your policies, your strategies have to be focused on the customer and helping that customer. No, if, ands, or buts. Right? Cause we've got to do that. And without that, well, you know I do much. Yeah, man. Six minutes.

[05:59]                                     Okay. Quickly. Don't make your communications overwhelming in the eyes. Make it delicious, quickly consumable, and then finally digestible you that today. And then tomorrow we're going to be talking to them, another food analogy, because that's what it's all about. Thank you very much once again for joining the industrial talk podcast. I'm so glad that you are here. Check out up to active campaign, three product. Good people. They'll help you out. So thank you very much. Talk to you tomorrow.

 

About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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