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Industrial Marketing – My Industrial Digital Breakthrough Moment

My digital Breakthrough moment and supported by the results of the Industrial Insight Poll.  After listening to this Podcast Episode, you will have no excuse for not executing on a Industrial Digital Strategy for you and your company.

Podcast Transcript:

[00:01]                                     The industrial talk podcast GO BIG in just six minutes a day. Building a legacy of success in a rapidly changing industrial market by welcome to the industrial talk podcast. So glad that you are. Here you go. My name is Scott Mackenzie. Thank you very much for joining. We've got six minutes and you know what, I'm proud, proud of you all who are committed to self-development. Thank you very much for joining. We're going to get into my digital breakthrough. That's digital Berkshire. Yeah.

[00:27]                                     And if you're out there on the video, you see it out there and you can see it right there. There's the graphics right behind me. So anyway, um, um, you know as well as I do that for me personally, I am looking for quality versus quantity when it comes to people that I engage with. And, and I highly recommend the same thing for you. It's definitely a quality versus quantity. I'm not looking for thumbs up. I'm looking to be able to engage individuals who are passionate about their industrial industrial profession, their companies, and being able to figure out how we can work together and be able to provide a, uh, a service, a solution that benefits you and grows your business and makes you a greater success in whatever you do. So it's always quality versus quantity. Okay. So with that said, I have a poll out there on industrialtalk.com and it's an industrial poll and it is specific to you, the industrial professional or company and, and it really just asked the questions, what are you challenged with?

[01:35]                                     And, and the reason for that is it gives me greater insight into content that I can provide, but also it, it also identifies trends. And one of the trends that I want to really talk to you about is that digital breakthrough that, that I came across, let's say about a year and a half ago. So I just got done and I mean I just got done spending a lot of money on print for advertising, no billboards and you know, magazine, whatever newspaper. Anyway, the bottom line is that I couldn't see anything into it. I couldn't tell if it was my messaging, my, uh, graphics. Uh, did it get buried? I couldn't tell anything. But I did feel, I did feel the fact that I spent a lot of money and I got nothing in return. So that, uh, put me on this quest of saying, okay, what's available out there that I can leverage to get a message out there, to be able to do whatever is necessary to, uh, communicate the values of what I believe.

[02:36]                                     Okay. And that's where we start talking a little bit about digital marketing from an industrial point of view. Number one, write this down. Digital marketing is not going away. This whole digital platform that we are working with right now is never, ever going away. It might evolve and manifest itself in, in maybe a different shape, but it's never going away. And either you are, I'm not going to do it. I'm going to be retired by then and I'm not going to do it. Or you're going to say, I'm going to do it because I've got to learn because I want to build something bigger, greater for my company, for my career. So you either do it or you don't. It's, it's very clear and it's not going away. And if you're not in the game, and this is what I realized, this is like the breakthrough moment.

[03:29]                                     If I'm not in the game, I'm not even going to catch up with all the changes that are taking place within the industrial space. So let's just be clear about that. Either you're in it or you're not, and if you're not in it, you're not going to catch up because it's changing rapidly. So get in it. That's one thing. So that was one, my breakthrough. The other thing, so I go down this road and going, okay, what do I do? Where do I go? How do I do it? What do I have? A number of questions. One of the things that came up real quick is the cost of the technology, the technology costs is, it's not a big old ERP system, right? So you're not, you're not going to spend, spend millions. No. The cost is nominal and the power of it is pretty incredible.

[04:14]                                     When you get, the value you get for your dollar is off the charts. So I don't even have that as an excuse of not getting engaged. So the technology itself, because the people who develop these tools recognize that there's people like me who I'm not going to sit down and code, but I'm a huge market, huge market that just wants to be able to communicate my, my thoughts and be able to market and help people as much as they possibly can. And so they're going to create technology that I can use. It's just that simple breakthrough number two, technology. The cost is nominal. So either you get in the game, you do it technology boom. It's not gonna, it's not gonna cause a problem. Third, the technology is simple. It's, it's something, you know, like I said, I'm not going to go and try to learn how to code.

[05:08]                                     No, they've got it to the point where the technology is drag and drop, drag and drop. Or, you know, if I have graphics that I've got to create museum, ah man, that's a template. I'm, I'm not, I'm not colorful enough. I'm not creative enough to come up with stuff like this is a template. And so, so I have no excuses because now all of a sudden the technology is easy. I can navigate it. Maybe three years ago is I couldn't, today you can and you can and, and I will stand back and say, you have no excuses. So you have no excuses whatsoever. So that's one the cost benefit. So I've already said, hey, the cost of this technology is nominal. If I just get one customer, one, it pays for something for a month. One, because the cost is so, so low and the power is so great.

[06:02]                                     It's amazing what you can accomplish with this technology. And so it, so I though the breakthrough moment is that one, I'm going to get engaged. You get engaged. I'm going to find technology so you can find technology. And three, the cost of that technology is not, Eh, stop the big deal. And I'm for, of course, it's, it's, it's simple. It's simple to use, but the reality is is that you've got to, and I've got two and we've got to get in the game and we've got to do this in a real procedural way. Now you could be huge and you could think about this whole thing, or you can start small and very targeted, and we're going to talk a little bit about that. But I'm just telling you right now, there's no excuse. None whatsoever.

[06:56]                                     Because the technology, that's my digital breakthrough. You can do this if I can do it ugly involved and all that stuff. I'm telling you right now, you can do it and there's no excuse. So get in the game. Figure the south. I'm here to help. You could tag me. I don't care. I will do whatever is necessary for you to be a success. Thank you for joining the industrial talk podcast. I will be back tomorrow. You have a great day. Be Safe. Always be saved. All don't take any cut any corners. So take care. We will talk tomorrow.

 

About the author, Scott

I am Scott MacKenzie, husband, father, and passionate industry educator. From humble beginnings as a lathing contractor and certified journeyman/lineman to an Undergraduate and Master’s Degree in Business Administration, I have applied every aspect of my education and training to lead and influence. I believe in serving and adding value wherever I am called.

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