Industrial Marketing – The Journey

INDUSTRIAL MARKETING: Why INDUSTRIAL Marketing? What special magic does that work “industrial” contain that sets it apart from all other marketing? Do Industrial companies really need to engage in Industrial Marketing? Why is Industrial Marketing a “thing” now? Is it really necessary to do something different? “Marketing is ENTHUSIASM transferred to the customer.” Gregory Giotti…

Successful are the Calm – They Develop Enduring Strength

Calmness is the state or quality of being free from agitation or strong emotion. It is also the state or condition of being free from disturbance or violent activity. So that’s the textbook definition of calmness, the state or condition of being calm. Calmness is more the absence of certain influences than it is the…