David Moncur and Jordan Manalili with Moncur
Industrial Talk is onsite at DistribuTech 2025 and talking to David Moncur and Jordan Manalili with Moncur about “Branding for success”.
David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry.
Tom Poteet with Mesa Natural Gas Solutions
Industrial Talk is onsite at PowerGen 2025 and talking to Tom Poteet, Sr. Vice President at Mesa Natural Gas Solutions about “Modular power solutions for a hungry energy market”.
Scott MacKenzie interviews Tom Poteet, Senior VP of Corporate Development at Mesa Solutions, at Power Gen in Dallas, Texas. Mesa Solutions, celebrating its 11-year anniversary, specializes in natural gas generators for oil and gas sites, capable of running on unrefined gas and switching to propane without power interruption. Their generators can handle a wide BTU range, ensuring steady power output. Poteet discusses their expansion into commercial and industrial applications, including data centers, and their new venture with Modern Hydrogen to develop hydrogen-powered generators. Mesa Solutions is vertically integrated, with manufacturing facilities in Colorado and Wyoming.
Kellie De Pooter with G&W Electric Company
Industrial Talk is onsite at DistribuTech 2025 and talking to Kellie De Pooter, Director, Global Marketing and Internal Communications at G&W Electric Co. about “A resilient and reliable grid”.
Scott MacKenzie hosts an industrial talk podcast featuring Kellie De Pooter, Global Director of Marketing and Communications at G&W Electric. Kellie discusses the growth of the DistribyTech event in Dallas, Texas, and the importance of collaboration with utilities. G&W Electric’s booth features an innovation corner for customer feedback on new products. They focus on resiliency, reliability, and digitalization, using sensing technology and condition-based monitoring to improve grid performance. Kellie highlights a successful collaboration with a customer on a 69 kV apparatus. The conversation also touches on the increasing demand for power due to AI and data centers, emphasizing the need for efficient data utilization.
Efrain Garcia with Allstream Energy Partners
Industrial Talk is onsite at PowerGen 2025 and talking to Efrain Garcia, President and Co-Founder at Allstream Energy Partners about “Emerging Technology in the Power Industry”.
Scott MacKenzie and Efrain Garcia discuss the evolving energy landscape, emphasizing the intersection of traditional oil and gas with emerging data center and AI demands. Efrain, founder of Allstream Insiders, highlights the significant announcement by Chevron and GE Vernova for 4 gigawatts of power, equivalent to supplying 3 million homes. They note the infrastructure challenges and the growing importance of natural gas for data centers. Efrain’s platform, Allstream Insiders, aggregates industry news and events, aiming to foster collaboration and innovation. They also touch on the potential of small modular reactors and the need for proper cooling in data centers.
Buddy Lee with Mesa Associates
Industrial Talk is onsite at PowerGen 2025 and talking to Buddy Lee, Artificial Intelligence SME at Mesa Associates about “AI and Asset Management”.
Scott MacKenzie hosts an industrial podcast from Power Gen in Dallas, Texas, celebrating industry professionals and discussing innovations. Buddy Lee from Mesa Associates, an AI subject matter expert, shares his background in electrical engineering and reliability engineering. Buddy discusses the application of AI in asset management, particularly in detecting anomalies and predicting failures in industrial machinery. He highlights the importance of having a good data set for AI models, emphasizing the need for accurate and reliable data. Buddy also touches on the cultural challenges of implementing AI in industrial settings and the potential for AI to improve operational efficiency and reduce maintenance costs.