Ms Beverly Rider And Her Passion to Change the World for Good

In this week’s Industrial Talk Podcast we’re talking to Beverly Rider, CCO at Hitachi about “Her Passion to Institute Good Change in the World!”

We in industry must be about serving others and improving lives without the expectation of anything in return.  Beverly embodies such a purpose and is a real Industry Hero!  Hear her story of industrial passion, purpose and giving on this Industrial Talk interview!

Friction – Why Do We Make Everything So Damn Hard!

Can you explain to me, like a 5-year old, the problem you’re solving for your Customer and Prospect? We have too much “Friction” to get the answers we need to solve problems! Over 85% do pre-buying research! Why make this hard?  Remember the “Least Path of Resistance”!