Industrial Talk is speaking with to Jon Thompson, Cofounder and CSO with Blue Margin about “Increasing Accountability, Efficiency, Productivity and Profitability through data visibility”. Get the answers to your “Data” questions along with Jon's  unique insight on the “How” on this Industrial Talk interview!

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Company Website: https://www.bluemargin.com/

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

data, dashboard, business, company, industrial, reporting, people, sales, systems, create, conversation, area, industry, metrics, private equity, outcome, insights, pull, margin, build

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:22

around once again, thank you very much for joining industrial talk the number one industrial related podcast in the universe that is backed up by data that celebrates industry professionals all around the world, like you, I'm pointing at you, if you are out on the video, I'm pointing at you. Because you're bold, you're brave, you dare greatly. You're changing lives, and therefore you're changing the world. That's why we here at industrial talk our absolute cheerleaders for you, and we want you to succeed, and then we're going to do everything that we can to help industry succeed. Take that to the bag. All right in the hot seat, gentleman by the name of Jon Thompson. Blue Margin is the company he is a well, he's got a long title right here and it says senior partner, co founder and CSO of that organization Blue Margin, we're going to be talking about that data, that data that you have to begin to mine and be able to see it and be able to put it into a way that you can actually take action, gold in that data. So let's get cracking. Yeah, there is, I mean, come on, you know, I have conversations at all of these incredible conferences. And there's, there's, there's three things outside of all the other stuff, but there's three sort of themes that take place with a lot of this conversation is one, it's always a people thing, right? People? Where do I find people? How do I retain people, people, right people is it. The other area is of course, cyber, because I, I, I want to, you know, participate in this digital transformation journey. And the reality is, is that if you're doing that, you need to make sure that that you're properly protected. So cyber is a big conversation, and the other one outside of making it simple. Take that to the bank to make it simple. And that's why this particular conversation with Blue Margin is so important, because I think that it achieves that simplicity. But it's its data. Where do I get my data? How do I pull that data? What data is important? What's not important? How do I? How do I transform my business into a data centric organization that truly acts upon the information being delivered in my organization. That's where we're going. That's what you have to do. And and we need solutions to be able to do that. And and solutions that are easy. Yeah, I can turn it around. Alright, a couple of things that you need to put on your calendar, we've got some conferences coming up, we're going to be broadcasting live from the first one that we're going to be broadcasting from is the IoT solutions World Congress, it's in the end of January, it's going to be a great event. Of course, at that event, they talk about IoT, they talk about AI, they talk about data analytics, they talk about digital twin, virtual twin, you name it, it's it's being discussed there, and plenty of opportunities for you to educate. Because if you're in industry, this market is just just ticking along at a blistering pace. And you need to make sure that you stay current with your knowledge. And then of course, as I always say, find those companies, those individuals so that you can collaborate. That's important to trust it, trust it, so that you can innovate, because you need to, because we depend on you. And so it's a great time to be an industry and put that one down on the bank. Because it is all right. And we're going to have a lot going on at industrial talk. And you're saying you're so Scott, how do I how do I get involved with industrial talk? Well, you just go to industrial talk.com, you reach out to me. And if you have a story to tell, and you need to tell that story, and it benefits people, which it does, because you're an industry professional. Let me know, let's get you on the podcast. If you're going I'm going to have all the list of conferences and then some out there on industrial talk. So if you're going to be at one of those conferences, and you're saying Scott, I'm gonna do a live Yeah, let me know. I can't read your mind. But I certainly love your story. So you got to let me know you got to be forthright and upfront with that. All right. Here we go. Jon Thompson. Blue Margin is the company and the form that is filled out again, if you're going to be on this program, you're going to have to fill out this form because you need to make it simple for me to be able to look at and say, Oh, I get it. All right. Pretty cool. That's a great topic. I think the real component to this conversation that is really needed is the ability to be able to see that data from across, cross, let's say your legacy systems across your businesses, and be able to have those, that that information, boom, right there in a dashboard. Pretty cool stuff. All right. Enjoy the conversation with Jon. All right, Jon, welcome to industrial talk. How are you doing today? Doing great, Scott,

05:33

thanks for having me.

05:35

It's great. I'm pretty excited about this conversation, we're gonna be talking a little bit about insights into your business, looking at data, being able to sort of track that in a dashboard type setting, because you need a listener, that's you, I'm pointing at you, right? They're pointing at you. You need to make better decisions. And you need data, you need insights, you need that ability to be able to do that. And Jon, and Blue Margin, bring that to the table. Before we get into that conversation, Jon, for the listeners, give us a little background on you. Why you're such a great professional and a little bit about Blue Margin. And then we're going to talk a little bit about the solutions we're talking here.

06:14

Yeah, sure. So I went to school out east Colby College in Waterville, Maine, froze my butt off. But enjoyed that then went to the Peace Corps in Africa to counteract that weather was a game warden, which obviously led directly into business. When I came back, my brother and I had cell phone dealerships, and we ended up deciding to do a.com. Back when that was all the rage, we went out and raised some venture capital and built a business that analyzed telecom expenses for large enterprises back when that was a significant line item. And after about four years, we attracted the attention of a private equity backed backer, one equity partners, we became the platform company of a five business roll up, and suddenly had 500 employees, my brother was a CEO, I was doing biz dev. And we found that despite the fact that he is a Excel geek to the extreme, our instrumentation was lacking. And we found ourselves spending like, like, half our time managing the board, as we put it, and the rest of the time trying to figure out which way it was up. And that experience, and now this business, Blue Margin, where we've had 200 Plus clients, we have found that our basic hypothesis is that at the root of most, if not all business problems, is poor visibility somewhere, whether that's job ownership or alignment between business units, or accountability to the outcomes of the business, that kind of thing. And so that's what got us going.

07:50

But my legacy systems are super important. So you know, I'm not gonna let them go. I like that spreadsheet. Yeah, right. No spreadsheets, a lot of time and effort in that spreadsheet that creating those macros, and the tabs and all that stuff. They're done. For, for clarity sake, here, we've talked about private equity, PE, we've talked about venture capital briefly, for the listeners, give us a little differentiation between a venture capital in a private equity.

08:20

Yeah. So venture capital is just earlier in the growth phase of a company, sometimes pre revenue, sometimes pre profit. Private Equity tends to come in later, typically, in the mid market, maybe 50 million to a billion in revenue. And so they're looking to take an established business, often a non rationalized industry, if you will, or a niche, whether that's, you know, pet food supplies, or you name it in industrial this or that, where there's all kinds of entrepreneur owners out there, and no one has really turned it into the Toys R Us of their niche. And so they look to do that roll up, get those efficiencies of scale, increase the value of the company significantly, and then sell it again.

09:06

Thank you. Yeah, that makes complete and utter sense. I like that. All right. Let's talk a little bit about data. Let's talk a little bit about having that insight. You're absolutely correct. I think that many companies struggle with visibility. And then it might be visibility, but it's 45 days late. And then by that time that the problem is festered into full blown, full blown infection. And so take us through how you layer I've got all these legacy systems, right? I've got my ERP and then maybe I've got my asset management platform over here, and I've got this and the other and I got this spreadsheet and I got and I'm not I'm not shooting any of those platforms down. How do you layer and consolidate to create that vision? The API's take us through that.

09:57

Yeah, it's particularly relevant in in private equity where you often have a buy and build model where you're not just organically growing the business through new markets and better sales and higher productivity. But you're also adding new companies to fill out your offering and to consolidate for economies of scale. And so you've got these new business units coming on, they have their own ERP or their own homegrown whatever. And you're trying to integrate them just you know, gluing together companies doesn't get you the impact, you want to integrate them. And that can take some time, it's very disruptive, if you've ever deployed an ERP system I hated you may have FYI. Yeah, it can. It can take you to your knees for sure. So instead of saying, We're going to wait the 18 months till we get this integrated, you can integrate at the data layer and create a virtual single view of the business and get everyone focused on those consolidated numbers. And so we'll tap into those various systems with API's, as you said, various data connectors, pull that into a central database, and then connect that to whatever reporting you want. In our case, we're a Microsoft shop, gold partners and Microsoft's we have their high competency rating, we don't actually make any revenue from Microsoft, but we'd like to train. So we've been on it for quite some time. And then we produce reports that the connection to that central database sustains and is automatically updated as new data is entered into those transactional systems further downstream, or upstream. And on a daily basis, whoever the target is, the user gets an update of that dashboard via their email, or they can log into the Power BI system or wherever you want to place those dashboards so that they can see up to the day, here's what's happening, not dissimilar to a scoreboard at a sporting event where you have all the fans and coaches and, and players really glued to that that information. And it's not extraneous information, it is the critical info, they need to know what to do next to win the game. So that's what we

12:07

Yeah. And I hear what you're saying. And that's all good. But there's still, I think there's a lot of heavy lifting in defining and deciding which data is important. I might be, I might just be married to this data. But really, is that data important? How do you walk a client through? Now this is important, this is important. I know that you love this one. But that's not important. How do you walk us through that?

12:32

So the typical process, one of the main stumbling blocks that companies run into as they try to use their data and get better visibility, which is every company is they'll send out a analyst or report writer to talk to the various subject subject matter experts around the company and say what metrics matter to you. And they create a catalogue of that. And then they go back to the lab, and they build reports that display those metrics and say, Here you go. And that invariably, because we've tried it, ends in this, or results in this endless tail chasing where the the person that requested the report says, Oh, thanks. Not quite what I was thinking. And in fact, seeing these numbers up in lights has given me new insight, I need to now have these questions answered in context, and I forgot about that goes back, and you never get there. And adoption is is marginal, and the impact is anemic. So having learned that lesson more times than we'd like to admit, when a client says, Here's what we want to see for our sales funnel, or the gap in our projection in sales, or whatever the case is, we start out with the end goal. So we say what is it you're looking to impact for the outcome in your business? Is it? Is it total sales? Is it sales by customers, that customer lifetime value? Is a diversity of products and services that each customer buys? Is it making sure that your best customers are well taken care of? What is it and they will outline those? Here's the things that matter most for us to get where we're going in the next one to three years. And then we work backwards from that outcome. We'd like to say, what's the measurement of it now? Where does it need to be? And when do you think you can get it to that point by when? And then working backwards from there? What are the drivers that most influenced that outcome? And who do they map to? who's accountable for those drivers? Whether it's production efficiency, or salespeople, and their outreach activities, or you name it? And then we look at where's the data come from for that? And is that the most salient information? Is that the highest impact metric that will influence that outcome? Or is it a nice to have? Since we have the data, we'll put it in there. We get that a lot where customers say, well, that's just informational. And that sets off a red flag or says it shouldn't just be information and you don't see a baseball scoreboard with just informational stuff. It's the things you have to know to progress. And so we pressure test that quite a bit. And one more comment, we'll do a quick what we call a wireframe. It's a sketch or a storyboard. Here's the dashboard based on what we've gathered that you're trying to achieve by this time, here's the drivers that influence that. Let's go through it and ask the questions. If this was in the red, rather than the green, or if it's in the yellow, what does that spur as far as questions or decisions or actions? And what is that next piece of information you need? So you see that your sales are lagging? Your first question is I want to see sales by product category, and see where my problem areas are. And then I want to filter to those. And my very next question is, show me the sales teams and who's doing well with those and who isn't? Okay, let me focus on the isn't filter to those now, let me see a list of the salespeople and let me see their history of sales and how they're doing currently. And now I know who to talk to. So it's that pressure test testing and keeping that end goal as the primary driver of what we're designing.

15:58

But really, it's still you have to have these conversations of saying, Okay, this date is important. Everybody shakes her head. Yeah, that date is important. And that date is important, because of these reasons. Yep. Everybody shakes her heads are saying yeah, that's, that's correct. You still have to, let's say, look at that data. When is that data available? Is there a lag with that? Because you're trying to compress that time dramatically? If it's saying, yeah, the data is great. And it's 45 days old, that's not good. So you got to figure out how to get that data quicker. That's one. And then two, I would imagine you're trying to create some curves around the whole thing, too. You know, if I go this way, that's bad. And this way, it's good. But be able to have that, that those parameters all defined, and then get everybody to say, Yeah, that's right. Yeah. Am I looking at that correctly?

16:43

You are? Absolutely. And so half of that discovery, is the data digging into the database, just saying does the data support this. And oftentimes, it's about data entry compliance, people have been sloppy about it, because it hasn't been up in lights, and there hasn't been accountability to it. And so there's a sweet spot of going ahead and putting those things up in lights in the form of dashboards, that drives that compliance, because the sales manager looks and says, it looks like there's nothing in your funnel, Scott. And you say, No, I've got a lot going on one cn zero. And that's going to the CEO. And now Scott has suddenly inputting his opportunities and making sure they're up to date. So that can drive that compliance. Sometimes the data is not there, and you need to leave a hole in the dashboard until a new process is put in place. You don't want to, however, wait until your data is perfect to put up a dashboard, because you never will. Because data never is. So it's it's sort of a balance in there. And then the parameters, I think you're talking you're talking about KPI thresholds, when's it Red wins? Yeah,

17:48

you just gotta it has, you have to put some level of meaning on it. Yeah. And again, I being a simple guy, green is good. So why would green is good. And then, and then, of course, yellow and red, and you don't want to be red. So yeah,

18:03

we sometimes get tripped up there, because the client is unsure of what those thresholds are. And we have found that it's best to take a guess. You know, we're a bi company, and we never stop evolving our dashboards, it's, it's been a bit of a eye opening experience in our latest iteration that, hey, this never ends where our business is always evolving. We're finding what we think drives our outcomes best. This insight is okay, but we really don't do much with it, what is it we're actually trying to get to. So you use that wireframe to try and get close to the bull's eye. And then you put up a dashboard, you take some guesses at those thresholds. And then the user acceptance testing, and the ongoing use really drives the refinement of that. You don't want to start too far off the marker, you end up in that tail chasing iteration nightmare.

18:57

So let's let's talk a little bit about I call it or I term it a pencil whipping. So if I'm, if I'm just if all of a sudden, you're saying hey, this data, this information is gonna go up to the CEO, then all of a sudden, I'm walking on water, and I'm going to be able to put my data in there and I'm walking on water, and therefore, no bad news gets to the CEO, my, you know, my, what I do, and that dashboards looking doggone green. How do you how do you ensure that good data is getting in there? You know, and you're able to sort of say, Yeah, we're good, bad, whatever ugly?

19:33

Yeah, I mean, how do you make sure that people aren't fudging the numbers? Yeah. Sales that would probably mostly apply in sales. You know, it's tougher in machine productivity, that kind of thing. You need really good alignment with that leader, that sales leader and they need to know their team but one of the mistakes companies make is to create topical dashboards. This is our sales dashboard has all our sales data The problem with that is dashboards are not read by a department or a topic area, they're read by a human being. So the whole point of this exercise is to render data for a human to consume, to touch nerves to improve their decision making in their actions that they take for better outcomes. So we have found that you need to design the dashboards to fit the role. What is their narrative for walking through their day to understand how am I doing? Why am I doing that way? And what details do I need to take action? And when you get that in, in a nice narrative form that really maps to the roll, it makes it hard to hide? I would say,

20:40

Yeah, because that's key. Because, honestly, you want it to be as accurate as you possibly can make those tactical decisions based off of data that is clean and scrubbed. And whatever. A question I do have is, a lot of people are discussing the ability to simulate. So I see it here. But if I go out a couple of years, are these is this data trending in the right and being able to do that? And And are we looking at that too, as well?

21:12

You mean scenario planning, putting in different numbers for for variables and seeing what happens? Yeah, you can do that as well. There's nice tools that integrate with most mainstream BI platform, certainly Power BI, where you can set up forecasting and put in an assumption, see what it does the outcomes, play with that, get get consensus among leaders, and then go with with Plan A.

21:35

Yeah, and I don't see any other way to get around it, you kind of have all those tools in your, you know, quiver, and being able to pull them out and be able to have those insights is I think it's a non negotiable. One of the areas that has always been a challenge, especially with anything that's technology, anything that's innovative, and it is always that culture, that's it's a human equation. Do you guys work in in that areas, and hey, here we go, we're going to be coming in here. And we're going to, we're going to be able to expose and look at all this data, and we need your buy in. Yes, you get a look back on that,

22:12

you've hit one of the top stumbling blocks. So we found that there are very few companies that are really wired for data where every role in the company has their own instrumentation knows the bogey thereafter, it's aggregated to the team. And there's this this team accountability, there are just, you know, low single digit percentage point companies that have that done. And part of the reason is that buying in alignment, we have found that a good way to fix that is to start with a company scorecard, or an OKR dashboard, depending on what framework they'd like to work in. And that's something that you can stand up quickly to three weeks, where you highlight here are the top six to eight metrics that really define our business model and our success plan. If we are hitting these than we are doing, and we've covered 80 plus percent of everything we need to do stand that up early, that becomes the beacon on the hill, the North Star that says okay, here's where we're going with our data visibility. And that can be manually populated by someone half an hour a week, puts in that information. So you're not spending three, four months connecting to eight different systems, building a data warehouse, eventually getting to that vision, you get that alignment and buy in at the most influential layer of the company, the management layer. By standing that up quickly getting it centrally located, having an automated email pinging people once a week and say, here's the company scorecard. And that gels, it coalesces for them, Okay, those are the metrics, usually, there's refinements very easy to adjust that manual dashboard, so that they can zero and there's our plan. And here's the area that were suffering the most sales or throughput or order to cash or whatever the case is. And now you go into connecting the data sources and building a dashboard that feeds that quadrant of the company scorecard and maps to the person that owns that area of the business. And you begin to take off. You do make another interesting point, though, around the change management, the human side, it's it's another aspect of where companies stumble, is they say, Okay, we want to do more with our data that sounds like it, let's send it to them. And it certainly is integral to these projects. But if it takes it on as the lead, they're looking at as as a technical project, and what invariably happens is you end up with a data warehouse that takes several months to build the the idea being we're going to connect to all of our data sources, get them in one place, and then we can create any report you want. That runs into several problems. One is you get this arcane data warehouse that's built to whoever built it in their idiosyncrasies for modeling data somewhere in the basement and it There's two people that understand it. And that creates this ongoing technical debt when you want to write reports. And you've got this difficult convoluted data warehouse that wasn't driven by the business model or the reporting requirements, but was more an academic or a more of a technical exercise to collect all the data in one place. That makes a mess. And so what we found works much better is to say, what's the first area we can get the highest impact for the lightest lift. And let's build to that, let's connect to Salesforce. Let's build that funnel reporting and get that gap in our forecast. Let's put those out to the right folks. Let's get people starting to use it. This is after you've got that company scorecard these stand up quickly. And then once we've nailed that, let's add the next data source our HR system or accounting or whatever the case is, and integrate that. But let's pull in the tables from those systems that are most relevant to the reporting that we need in our business model and not create this behemoth that no one can navigate and has performance issues. And it's difficult to deal with. So that's another key to to getting to a good start and not getting bogged down.

26:09

A lot of questions. And when we start talking about quickly, there's a couple of things. I don't want to post it that can we do this incrementally? Because sometimes I'm a business owner, I have got all my other problems over here. And you're asking me to do this thing over here? Is there a way of being able to do it one incrementally?

26:29

Yeah, I think you have to, to be successful. If you do the waterfall approach. By the time you're done building this massive database that's going to feed all reports it is out of sync with the company and where it's going. Also, if you don't get wins early, and often you lose that momentum, the lights don't go on, oh my gosh, if we can do this, then here's where I would really want to get better visibility. You just it gets lost among all the other tech initiatives that sort of have marginal impact? Yeah. So you want to do it incrementally, you want to do it modularly. And that can be done in the modern data warehouse, not some big thing you build for 18 months, but in two weeks, you stand up that piece of the data warehouse, you get out.

27:14

My next question is that time, so I, I've got and I'm coming to you, I knock on your door, I've said hey, I'm either I'm in private equity, or I'm in a standalone manufacturer, I just need insights. And I want to be able to pull data. And I think this is important data. And you mentioned a couple of weeks to sort of stand that up.

27:36

Yeah, I would say two to six weeks, depending on the complexity. And the left, if it's an entire ERP system, and you're covering of a broader set of, of reporting areas, then it takes longer. But we will try to talk clients out of pasting together three scopes, because it's much better to take one standalone scope that delivers value. It's the last thing you ever do with business intelligence dashboards, it'll have long lasting benefits. So it's standalone. Why do that three times at once and learn your lessons times three, learn them once on that first project, then go into those other ones. And as you get rolling, and you really get a feel for the organization and the data, you can have multiple streams where you're covering inventory, and you're covering throughput, and you're covering other areas all at once.

28:27

Yeah, it just seems like that would be the way to go. And I like the incremental approach. I think that that's vital. I love the fact that, let's just say it on the outside, let's say six weeks to prop something up. And I think that the way I see the seed in my mind, because there are a lot of a lot of systems out there that deliver a sort of a dashboard type of approach. But what you see is that I've got this dashboard, and recognition that there are multiple systems and being able to pull all that data together, do the data analytics on it, this divided by this gives you this sort of whatever that might be. That's where the the power lies. That's you're not you don't have silo systems, you're able to sort of pull it all together in a meaningful way.

29:17

It's funny because the benefits of a BI system like Power BI or Tableau or Domo or you name it are pretty simple. It's about getting that playbook to a centralized spot that everyone access is equally, it's not in an Excel spreadsheet that floats around. It's not a point in time it's being updated hourly or daily, or whatever the case is. So it's not this, this snapshot. It's sort of this ongoing view. And it's interactive. So it allows you to look at the dashboard and say I'm going to click on this region. I want the whole dashboard to filter just to that region so I can see how they're doing and whatever metric we're after. Those simple things are absolute game changers. It's not It's not rocket science. And each of those systems has reporting. We have a CRM, we use HubSpot. We use HubSpot reporting a lot. We build reports in there for, you know, sort of isolated views within the sales team. But we also pull that into an aggregated view of the company and cross reference views into how our sales impacting productivity, and are they balanced and things like that. So there is a place in the Venn diagram between the reporting of a source system and your BI dashboards does overlap. There's some some art and some science into figuring out where you want to move from one to the other. But that central view is, is uniquely powerful that you can't get on any given system. Yeah. Yeah.

30:47

And also, you're an author. Tell us about your book.

30:51

Yeah, so the dashboard effect. If you read it, you'll note that at the beginning, we heavily reference Chuck Coonrod, who wrote a book called The game of work. And I recently interviewed him on our podcast, he's was called the grandfather of gamification by New York Times or someone. And he basically says that for people to be most effective in an organization, whether it's a line worker or an executive, they need to know first, are they winning in their role? And second, how do they win. And if they don't have that, as he says, when people don't know the rules in the score, they tend to not want to play or they play safe. So giving a man clarity makes all the difference in the world. And he came to that conclusion, when he was consulting with a company that was manufacturing manufactured houses, and saw this team out on the floor that was sluggishly nailing in nails, and then the break, alarm went off. And they whipped their shirts off and ran to the basketball hoop and had the most intense focused effort on this game that had a score and a timer and a winner and a loser. And then the buzzer went off again, and they drag themselves back to their work. So his premise is give people that same incentive, leverage human nature, because people want to do things better, faster, more successfully, naturally, where they probably shouldn't be in the organization, give them the scoreboard that allows them to do that. And so the dashboard effect is largely about that if you can take these numbers that you already have access to they're in a Excel spreadsheet or in a transactional system, but put them in a format and centrally located so that they take on life and they really touch nerves, and they have KPIs that draw conclusions, instead of just information that then you have to draw conclusions from. You get that same gamification, that same athletic spirit that desire to achieve into the work environment, we tend to leave it at the office door and assume that what applies on the playing field doesn't apply at work. And that's a mistake. That's the general premise.

33:04

Well, clearly, you have an eBook out there. I have a link to it.

33:09

And an audio you can hear me narrate the whole thing. It was my first shot at that.

33:14

How did that go? It was hard. Yeah. Okay. Go to say I'm not sure. Yeah, well, kudos, man. Yeah, thank you. You put yourself out there. I like we're gonna have a link out there at industrial talk. All right. How do people get a hold of you there?

33:32

So they can reach us at Blue? margin.com. They can reach me at Jon at Blue. margin.com JLN. I'm on LinkedIn. Yeah, all sorts

33:41

of way. All right, we're gonna have all the contact information for Jon. We're going to have all the information and Blue Margin. We're gonna also have this ebook. You can listen to Jon or you can actually read it. It's both both available out on industrial talk. We will have the back links ready to go. Nothing fancy. Jonny, we're great. Thank you, Scott. All right, listeners. Yeah, this was great. I am all alone. I like books and stuff. I don't know why. But I do. I feel like I can't learn enough. Hello. All right, listeners. We're gonna wrap it up on the other side. Please do not go away. We will be right back. You're

34:23

listening to the industrial talk Podcast Network.

34:28

All right, that conversation delivered to you buy industrial talk through Jon Thompson. Blue Margin is the company. We're gonna have all the contact information for Jon and Blue Margin out on industrial talk beer night, go out there, find his conversation. We're also going to have past podcasts. Apparently, he's been on some of the podcasts. We've got some blogs there. We've got some videos there. Look into them. They're all there on his profile that we create and industrial talk. We also have the link to his Book, the dashboard of fact, I've read it, you need to read it too. So go out, download it, do what you need to do, right there. All the links. Again, we're going to be broadcasting from conferences, if you're going to go out to industrial talk, look for conferences, if we're going to be there, you know, contact us and say, Hey, Scott, I want to do a lot. Yeah, I do a lot. We need to tell your story. We need to continue to tell industry story and you are the heroes in that story. So don't shy away. Industrial talk.com All right, be bold, be brave. dare greatly I say it all the time. Because you are and hanging out with people like Jon, and you're going to continue to change the world. We're going to have another great conversation you know, at industrial talk shortly, so never go away. And by the way, go subscribe. You got a lot of great conversations out there. So stay tuned, we will be right back.

The post Jon Thompson with Blue Margin appeared first on Industrial Talk.

Industrial Talk is onsite at the OMG Quarterly Standards Meeting and chatting with Bassam Zarkout, Executive VP with IGnPower about “Solution to navigating massive data challenges to find business gold“. Tune in and hear more about the importance of data and Bassam's unique insights on this Industrial Talk.

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2023. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

BASSAM ZARKOUT'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/bassam-zarkout-5081974/

Company LinkedIn: https://www.linkedin.com/company/ignpower-inc./

Company Website: https://www.ignpower.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

AI Dash: https://www.aidash.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

data, bassam, digital transformation, organization, people, rolls royce, iot, industrial, sensors, engine, jet engine, business, world, collaborate, supply chain, industry, policy, conversation, debate, transforming

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:22

Alright, welcome Bill to industrial talk a platform that is dedicated to industrial professionals all around the world like the one that's sitting right next to me, because he is bold. Yes. Brave. Yes, he dares greatly. He collaborates. He solves problems. He is a superhero in my mind about that. Thank you, sir. Great. Yeah, I'm still ready to go. And we're broadcasting here in Austin, Texas. Oh, geez, the organization. And again, they get people like Bassam here who really know what goes on and and they are truly passionate about solving. Many of the challenges businesses have today, putting it on paper making us to succeed. You're a hero. Bassam right there. Let's get cracking. Thank you. Yeah, look at you. This is good. This is good. You're my digital friend that I've never seen in person. You're right here in person. Yeah. All the way down from the Great Northwest. Yes. Yeah. It's good. You have a good conference. Yeah.

01:23

Yeah. It's it's good that I mean, it's good to come to these events and see what's what's the state of the art in terms of its

01:32

you know, it's not a comprehensive meeting. You guys meet?

01:35

Yeah. Yeah. Meet, discuss, brainstorm. Fight, debate debate.

01:40

God. I don't know how you guys. Do you go home. Just all worn out?

01:45

Yeah, yeah. But but by the end of the third day or fourth day, you just want

01:50

like, yeah, you're right. You're right. I don't even want to debate that point anymore. You're right. So for the listeners out there, Bassam give us a little background of who you are.

02:00

Yes. So my name is Bassam Zarkout. I'm the founder of a consulting practice called IGnPower. Focusing on digital transformation in IoT industry, digital twins, etc. I'm based in Ottawa, Canada, but I cover the North America as well

02:20

as cover more than that. Assam Yeah, everywhere, man. You're like the dude, the Oracle in digital transformation. You think through this stuff? Yeah, he's downplaying it, folks. Just FYI. You knows more. So you come here. And you recognize that you're, I mean, there's the buzzword. It's digital digital transformation. Everybody's saying and what you you actually go through the process? And you understand what that means?

02:49

Yeah. Well, digital transformation is not new, obviously, been doing digital transformation for several decades. What is new is that we're doing this now, around machines and physical assets. So we're transforming the physical world around us. And we're tying it to the digital world. And we're optimizing it and we're producing better things. And we are changing the value that we deliver to the marketplace through these machines.

03:19

Are we really doing that, let's say industry as a whole? Are we succeeding at that? Do you see a trend that is taking place and say, yep, we're getting it right now. Because there was a lot of people that weren't.

03:29

Yeah, I mean, obviously, this is a slow process. But you can see it around you Rolls Royce is selling propulsion as a service. And the foundation of that is digital transformation whereby the airline doesn't buy the jet engine, they buy propulsion as a service, when they use the engine, they pay for the usage of the engine. And Rolls Royce is responsible entirely for the maintenance upkeep and KPIs or the engine and so on. But General Electric is, is doing the same. So you can see you can see these things happening around you slowly, gradually, but surely, as well. Yeah. And

04:09

that case, case in point, I mean, Rolls Royce is pulling in data, they're, they're managing that asset in a big way. Yes. And we're very grateful for that.

04:19

Yes. And I was told that they are very frustrated, because they'd like and they can do a lot more. But they are limited by the number of sensors that can put inside the engine because of the heat hot conditions inside that engine. The materials to produce the sensors do not exist yet, because it's so hot inside the engine is it's a resource now. It's amazing. Somebody explained it to me, and it's fascinating. They would love to put the 10 times more sensors in the engine and produce so much better results but they can't simply because the material Bill does not exist to produce these sensors.

05:03

All right, there's a business opportunity for anybody out there, right there work with Rolls Royce, develop these sensors. And I guarantee I'll be asking for a loan. Yeah. All right, Bassam, you're here, you're having these conversations, you're debating these conversations around digital transformation. What are the challenges there?

05:21

Well, the challenges is that because you are transforming environments that cross the physical digital divide, you're now doing transformation. Imagine you're transforming, you're changing the jet engine while the plane is flying. So while the plane is flying with changing the jet engine, and that introduces all kinds of challenges, you can't stop operation, you can't. You can't stop complying with your obligations towards regulations, and so on and so forth. So you need to keep on taking care of all these things, while you're making these changes. And that is not simple.

06:01

Okay, I'm gonna have to wrap my head around now. Yeah. So you're saying, Okay, so here's, here's a plane. And we'll just keep on running. I'm using

06:08

that as an example. Nobody is going to change a jet engine

06:11

during flight. But I want to get the analogy there. Because I think that you're onto something here that it creates a a truly valuable word picture that, okay, you have this asset, it's critical. You can't stop it, you can't stop it. Yeah, thank goodness, and you're pulling in information and data off of that engine real time. And eventually, you're gonna you're gonna get information. So let's do some maintenance.

06:37

Yeah. So you know, what is the this is an analogy to a jet engine. But organizations are, are facing this. And there is another problem being created is that the volume of IoT data is going to be exploding. It's already exploding through the roof. And people keep telling us that data is the new oil data is the new oil. Well, that means data has value, what is the value of this IoT data? How do I preserve that value? How do I make sure I'm capturing the tangible and intangible value of that data? And so on, and so forth. So that's another challenge that organizations are facing as well.

07:19

It's a tsunami. It says, and maybe it was you, I don't know, it could have been you. But the amount of data that is just pulled off of a plane on a flight is massive, just on a flight.

07:34

Yes, the the, I saw a figure last last week, an organization called statistics, they, they estimate that the volume of IoT data in 2025 will be 79 zettabytes. And zettabyte is a million petabyte sheet. So massive amounts of data, some of it, you will not need to store it and maintain it, but some of it, you may need to keep it for a long time and manage it. And, and, and, and manage its lifecycle. Because it may be required for compliance, it may be required, because it has value, a future AI may be so much more powerful, you can extract the value from it and sell

08:21

it, see it, but you're bringing up a component. It's so we're still sort of at the beginning of this whole wonderful digital revolution, you know, as we continue on this journey, this train to success, and everybody's saying, yeah, there's, there's gold in that data. And so we're going to just continue to try to get more and more data. I mean, what is it mean? Is everybody going to be a server farm? Is this gonna mean everything? And we're where do we store it?

08:47

The problem is physical, the problem isn't only storing it, the problem is maintaining the context. For example, you have a pressure vessel, and there's a sensor that tells you the temperature is 100. Do you want to store 100? Or do you want to store it's 100 degrees from that sensor from that vessel at this time? So you need to store all kinds of information? And in case of accidents, the authorities will want to investigate? Did you do what you are supposed to do? How do you prove that you did what you were supposed to do? So this information has to be that has to be a strategy about IoT data, what you do with it, and this is not about the engineering team or the operational team, legal may be involved, compliance may be involved. Risk management, maybe all of these people may need to be involved and make some risk based decisions because you can never be perfect. And being perfect is extremely expensive.

09:46

So you're so you get this this, this data, it's just going to continue to grow if if I'm an organization that is committed to transforming digitalizing my business right? I'm going to want more money. just got one more. And there's gonna be a conversation around all that debt type of data like that we don't need that data. So let's get rid of that one. But we need this data and, and how humans can't make that. You can you can create parameters, whatever those that looks like, but I'm not sitting there going, good data, good data.

10:23

I mean, that question you ask is a conversation that can take several hours. But people have been dealing with that on the business side. So for the longest time, people have been dealing in corporations and large corporations have had specialized teams that look at the types of data they have. And they create policies about what you do with that data. Right, because they, they have teams who have analyzed the regulations, and they've analyzed the laws, and they've determined that in order to comply with the law, or, or in order to minimize the risk of noncompliance, speaking like a lawyer, now, you need to apply these policies, and they don't leave it up to the person in the field to make the final decision about what to do, that person in the field doesn't necessarily understand all the requirements. So all they have to do is comply with the law. So the same approach has to be taken for IoT data, because that information is at least as valuable as your business data produced by your back office systems. And, and, and that can be crucial in compliance situations in legal situations. Let me give you an example. You have to comply with data privacy, right. And you are required to delete certain data when you are no longer in need to keep them for data privacy purposes. Well, do you know where all the copies of these data are in your system? No, you do not. So how do you? How do you prove that you've deleted this data?

12:01

You tell me? Yeah. Because here's your profits. I have

12:04

heard of legal cases where you have a large law firms have technology practices that were days. And they have CTOs and technologists who are also lawyers. My brother in law is a lawyer, I can tell lawyer jokes. So lawyers who are technologists are the worst. They are not easy to deal with, but they fulfill a very important function. And these people sooner or later are going to be involved in major compliance and legal cases where IoT systems fail that somebody, God forbid, got hurt, and you need to be able to prove that you've done what you were supposed to do within reasonable efforts. When you had to do

12:55

the same, you're, it's like, Hey, I'm a manufacturer, hey, I got my manufacturer hat on. And I'm, I'm manufacturing these widgets, and you're coming to me and you saying, Hey, Scott, you need to digitalize this more, and whatever, it's like that, that'd be great. Pull the data off of there, pull the data off there, let's analyze it, and you're gonna make some great decisions. And you're gonna, you know, but I'm opening myself up for greater visibility and risk, and I better know what I'm doing, which then I've got another headache to deal with outside of manufacturing or finding my supply or whatever my fees?

13:30

Yes, yes. I was speaking with a gentleman yesterday that. Now in Europe, there will be a new law. Well, it's a law that exists, but it will be strengthened, whereby if you have a supply chain upstream and downstream, you are responsible for the behavior of your partners, and that supply chain is of EDI data. Oh, yes. Yes,

14:01

I'm never doing business again, I'm just going to stay that guy that

14:05

banks, banks have had to do that. For the longest time. If you go to the bank for the first time and you want to open your account, they will pull out a form and they asked you a lot of questions. And basically, they don't want you to be laundering money through your banking institutions, this is called KYC know your customer. So something similar is going to happen with in supply chains. In other words, if you have you operate a supply chain, you cannot accept anybody to become part of that ecosystem because you are responsible to make sure that they are compliant with their obligations. And I say doing

14:46

business all of a sudden with this conversation has gone through it well,

14:49

maybe initially, but eventually like, like, it settles down becomes part of doing business. It's part of the evolution because it was like that 20 years ago in banks.

15:03

Yeah, here you go. So what do we do? I mean, all of a sudden, you've, you've stated a fact, and it is a fact, don't get me wrong. Yeah, I know that data will continue to just continue to grow in and you got to do something with it. And you got to manage it, you got to know where it's at, you know, in when this archive, ID, whatever, you got things around that data. We're how we're still at the beginning of this.

15:30

Yeah, yeah. And the approach is to have a strategy about IoT data. And I'm not talking about the technical aspects of interoperability, all of that stuff is a given at this stage, you need to have a strategy about your IoT data in terms of what's the value? What do I need to keep? What do I get rid of? Where are all the copies? How long do I keep them, and so on, and so forth. Because like I was giving you yesterday, the example of I have a Fitbit. And it's been collecting data for the past five years about my running my walking, etc. And I look at my phone, I see all this historic, historical data, and it's fine. It's nice to look at, but it's technically useless at this stage. But I do not know, maybe a future AI will look at this data and give me some insight about my health, I don't know. So in the future, you may get more advanced analytics that if you point it to historical IoT data, it may give you a new a new insight that you could not get before. So all of these, you have to take them into concert. So

16:45

the moral of this conversation or this story is one, your organization you need to go down that you need to be in the digital game. It just, yeah, if you want to be competitive, you want to have value coming out of that business, even greater, whatever it is, wherever that you need to be in the game. Yeah, that's okay, too. I know that I need to trust somebody I need to figure out how to take and I need a Sherpa to help me along with that. Because I hear you I see it, but I need a Sherpa to help me along with it. And therefore organization, I need to collaborate with trusted Sherpas, right? Not just any Sherpa, a trusted Sherpa to be able to take me on that journey to make sure that I do it, right. And then of course, I need organizations like OMG. And I see all of these organizations that are built on smart people gathering together and collaborating and debating these, these very difficult.

17:43

Yeah, so I look at it. And in a sense, like, like a small commercial, I mean, this is what we do at IGnPower, which is promote ourselves as these Sherpas for organizations. Yeah, help them divide. devise these data strategies for corporations. And again, the problem gets more complex when you're doing digital transformation, because you're making changes and retrofitting, and making changes to the process making changes to your organization. And you want to make sure that things do not fall apart as you don't.

18:17

I'm just, I have this is it, I need to find somebody I trust, I need to know where to start. I don't even know where to start. Because I'm too busy doing all of this stuff over here with my business that's been in business for 20 years or whatever. And I do it this way. Yeah. And I'm dealing with my supply chain issues or whatever it might be. It's vital.

18:36

Yes, the the the silver lining in all of this is you is the head curled is that the regulating bodies. And again, this is not legal advice, but the regulating bodies and the legal bodies and so on, do not want to run organizations out of business, right? They want to make sure that people are doing the reasonable thing. And, and that what is reasonable will keep on evolving. So what was very difficult to do a year ago will become very easy to do next year because of new technologies, new solutions, new thinking, and so on and so forth.

19:16

We haven't even touched upon that. There's a velocity and things change. Yes, yes, tomorrow is going to change.

19:21

But they want to see that. You've analyzed what your requirements are, that you've attempted to write a policy, that you've published the policy and had it approved at the highest level board of directors sometimes that you've informed your stakeholders about the policy and that you have consistently enforced these policies.

19:49

I'm glad you're in it. That's just me.

19:53

Yeah. And again, we've been doing this on the business side for business information. This has been the norm for the past 15 years.

20:03

Yeah. I mean, I am I'm so glad that people are like, like you are, are helping sort of that trail I really am. And how do people get a hold of you there?

20:15

Well, IGnPower.com website. And there's a lot of information on that website and just send us an email and we'll get back to

20:25

you as a user you get you're out there on LinkedIn to read. I am on LinkedIn as well. Okay, we're gonna have his stack card out there to LinkedIn stack card on industrial talk. So you got to reach out to Bassam you will not yes, you can tell until he knows what he's talking about. He's he is the right Sherpa to connect with. You can use that by the way, you can throw that on your way out. But yeah, that's good. All right. All right, listeners. We're gonna wrap it up inside. Stay tuned. We'll be right.

20:51

Bye. Bye. Bye, everyone. You're listening to the industrial talk Podcast Network.

20:59

Again, thank you very much for joining in dust Real Talk in Absolutely. Thank you for your support. It is a platform that is completely and solely dedicated to you industrial professionals. We are here to collaborate. We are here to innovate. We are here to educate, get engaged, go out to industrial talk.com. And absolutely. Thank you, Bassam for saying yes, being on the podcast, and having the opportunity to talk to you at the OMG quarterly meeting. It was great. And I want to just just reiterate the necessity to get your handle on data. There's gold there, it it can be overwhelming. But then there are people like Bassam and others that can help you with that journey in a jet a second, and be able to navigate and direct your attention to where it needs to happen. That's Bassam I'll have all his contact information out there. You know, that go the industrial talk, you'll find is his LinkedIn connection, reach out, and and have a conversation because we are about that education, he can do it. Well, that collaboration. Bassam is right on the money. And of course, innovation, there are so many options out there for you to consider in the world of data, data analytics, and so on and so forth. Reach out. All right, we're gonna be broadcasting, I think, coming up at the IoT solutions World Congress. And if you're going to be there, that's in Barcelona. We're going to have a spot broadcast. Tell your story. Make it happen, Captain. All right. Be bold, be brave, daring greatly. As I always say hang out with people like Bassam and you're gonna change the world because you do. Industry changes the world. Thank you again for joining. And we're gonna have another great conversation shortly coming from that OMG quarterly meeting.

The post Bassam Zarkout with IGnPower appeared first on Industrial Talk.

On this week's Industrial Talk we're onsite at IoT Solutions World Congress and talking to Shamik Mehta, Director of Industry Solutions Marketing at Hitachi Vantara about “The Never Ending Pursuit to Innovate to Positively Impacts Lives”.  Get the answers to your “Innovation” questions along with Shamik's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SHAMIK MEHTA'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/shamikmehta/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Website: https://www.hitachivantara.com/en-us/home.html

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

hitachi, Mehta, data, problem, iot, companies, solutions, industrial, people, bag, customer, conversation, world, vantara, manufacturer, industry, recorded, information, asset performance management, disappoint

00:00

Hey, industrial Talk is brought to you by CAP Logistics. You want to minimize downtime, absolutely. increase reliability, you bet ensure operational profitability. Yes, you do. That means you need 24/7 365 insights into your supply chain, look no further CAP Logistics, go to CAPLogistics.com or just call them. They're great people 800-227-2471 also Industry IoT Consortium. At industrial talk, we always talk about education, we always talk about collaboration, we are always talking about innovation. And if you're a business that has any desire to be resilient to the future, you need to be able to educate, collaborate, as well as innovate with other industry professionals. That's a must. Industry IoT Consortium brings that all together, you need to be a part of this community, you need to be connected with these leaders that are all apart the industry IoT consortium, go out to ai consortium.org. Find out more again, you will not be disappointed. You're just going to be happy. Again, welcome to industrial talk. Once again. We were broadcasting from IoT solutions World Congress and we caught up with a jet by the name of Shamik Mehta. Again, you'll hear in the interview, but I met this guy virtually, and he does not disappoint one bit he's with for Hitachi Vantara, we had a great conversation. We discussed everything at this particular event. Because you know why? Industrial talk is in expanded ecosystem. I'm using that term quite liberally. But it is about solving problems collaborating, and definitely educating should make doesn't disappoint. Let's get on with conversation.

02:07

Dog ontogeny, so listeners, by all you know, should make from a television screen or a monitor. I've never met him in person. I'm now I'm meeting him in person.

02:19

And it's so good to be here. I recognize you instantly.

02:25

Yeah, there's a lot of good looking people around here. But I'm the ugly one. So it's easy.

02:29

All right, you have the best hat is the best. He's the best dressed guy over here. Just being here.

02:39

Now, you know, what is I get to live my Discovery Channel Live, I get to talk to everybody who who has the solutions. And I just sit back and soak it up. You know, eventually, I don't know what I'm gonna do with it. But I'm, I'm Scott, the AI guy. Like just just keep on soaking up information. So for the listeners, let's let's just sort of level set their show me give us a little background of who you are. And then we're going to venture on into a touchy fib Daraa.

03:03

Absolutely. I'm sure Shamik Mehta. I'm director of Industry Solutions Marketing at Hitachi Ventura. And I've spent the past 2025 years working in the world of high tech marketing, product management. Everything from semiconductors starting in nicely designed to renewable energy, product management, EVs and battery leasing for fleet management, internet of things when we were calling it machine to machine and we were equipping solar arrays with IoT sensors inside the inverters. And we were looking and collecting data from inverters on three gigawatts worth of solar projects from around the world in seven countries. Yeah, and wind turbines and everything in between and anemometers. And making sense of all the data and figuring out when to service the panel's will never clean them and all that and they talking about 911.

03:54

So you see, this is interesting, because I, the conversations have just changed so drastically. When we were here, what, three years ago? Yeah, okay. People are saying, yeah, now we put devices out there. And then it does this is sort of rudimentary, but it's been around but But now, the conversations aren't just real tactics. It's like, do this, grab this be able to make these type of decisions? And, and I think Hitachi Ventura is leading the way that you guys, not, I mean, you guys embody, from my perspective, the just this energy and innovation, because you never stop. It's always like something else. Yeah. Hi.

04:36

Well said, because we've not only been like an innovator in this IOT space, but we have been creating and simplifying business problems by saying, let's focus on the outcome that customers want. Customers are not interested to learn about an IoT platform. That's not what they do. They don't yeah, I'll be customers, I think, hear a word of term like an IoT platform and they are great what One more silo of data that this vendor is now going to control. And we are here to tell the customer ask the customer, what problem for you keeps you up at night? Is it asset performance management? Is it using computer vision? Is it using artificial intelligence to drive insights and tell you things that you did not know, before? You were sitting on it all the time.

05:25

The companies have tons of information, there's data, there's just but they don't know what to do with it, it doesn't have value. And it's a constant problem.

05:35

Just because you have data does not mean it has bad. Yeah, too much data is actually a bad thing. As too much data, that's a bad thing. Because if you cannot understand the data sources and ownership and what is inside the data, then what good is

05:52

it? No, in fact, I don't know you probably do know should make is there's a point of diminishing returns, like okay, this, this is MIDI data. And this data can be sliced and diced in so many ways that makes sense. But then, you know, there's some, there's some thought out there and they just keep on collecting different types of data. And it just eventually just sort of, okay, I'm, that's like,

06:15

I'm gonna give you an example of what happened on Monday, when we got here from San Francisco, San Francisco, to Frankfurt, and then Frankfurt to Barcelona. The halt the layover in Frankfurt to get to Barcelona was only an hour and a half. From international third said,

06:31

that's incredible, that's tight.

06:33

So guess what happened? We got, we made it here. My my colleague, Bjorn and I, our backs did not. So then we landed the Barcelona, we had a we had an email from the fans are saying, Sorry, your backs don't make it. But the good news is, the bags are already in the next slide. And it's coming over. So we had to just figure out whether we wanted them to deliver the bags to us, or he wanted to wait a year or to pick it up. So we went and checked the Congress that was handling loss baggage for the thunder, a company whose name I forget, right. And we also had had an email from distanza saying, upload your records on our website. So we did that address where we were staying all of our contact details everything else. When we went to the global company that was handling Lufthansa and a few other airlines for baggage Yeah. And we went there, they had to enter all that information all over again, all the information on the status page, or wherever we were description of our bags, blue color, with rulers without rulers, whatever we entered, all that information at the clerk had to enter that information in their systems. Again, that meant that it is silo of data that this company has, and that Lufthansa has, and they do not talk to each other.

07:45

It doesn't have to be that way it does. And outside of the fact that somebody's fat finger in your data into another system could be you know, introduction of errors, and then all of a sudden, your red bags, a blue bag, or whatever

07:56

it might be. This is a great example of IoT that can be used, or it's a matter of data integration. But more than that, because those two companies have to agree on a partnership, it is going to change the way they do their business. This is Digital Transformation 101, where you're not just telling the fans or ended up partners to open up all right API's and access each of those datasets. It is transformation, which what the companies are completely transformed. And we are not even talking about adding an IoT sensor or an RFID on the back or an apple tag that continue the location to the back. If I were to introduce that complexity, I would just actually made the problem worse, because now I have an old T sensor source of data, which is telling me where the bag is located. But it provides no value because I'm not gonna be able to go pick up my bag from the Lufthansa plane myself.

08:48

Yeah, see? It's the solution is available and plus be in a customer. You know, I, I want a good experience. That's not a good experience.

09:02

That's not a good. Yeah. And but if they were to have data integration, if they had embrace digital transformation at that basic level, think about the amount of customer satisfaction and efficiencies that this unleashes, my back is lost. I only recorded one time, and it's all taken care of.

09:21

So using that analogy, we flew in on Delta. And really, for the first time I've been we've been flying forever, right? There's there was communication to us about, Hey, your bag is being loaded on the plane. Like, oh, cool. I leaned over to my wife, hey, I love it. And then and then the bag is on its way. And it's just, you know, we find ourselves the market itself should me because just we've got an expectation and I call it the Amazon expectation that better. The better dazzled me If my package better get there yesterday, right, right. And we we carry that expectation through all aspects of our art or our life.

10:10

I know, I think it's a great thing that the tanza handled our facts so well that by the time we landed in Barcelona, we had an email telling us, don't worry, your backs have been found, and they're on their way to you. I love that. Yeah, it was just the act of avid to add that information to times made me realize that I'm heading to an IoT show, what are the best of the world? Yeah, and here we are, before we even get to the show, where I'm trying to figure out a data integration problem that I'm experiencing live as I get there,

10:36

and it's not a it's not a it's just a basic one, quite frankly, here field field field field field field field.

10:44

It was resolved peacefully, we had to stay at the airport for another hour and a half to get our backs. It's not a problem at all. But that's kind of outcome that we try to focus on, right? What is the outcome with tons of your package happening that you want to solve? Let's work backwards from there.

10:58

I do like that. What else is Hitachi Ventura bringing to the table here at IoT solutions World Congress,

11:04

we are showcasing our smart manufacturing solutions, manufacturing insights, everything from a supply chain control tower to digital game boards, and asset performance management of factory assets, whether they be in one factory, one location or another one another country. Similarly, in energy, we are showcasing smart energy solutions, we are doing image based computer vision based asset inspections, and identification where we can take a look at a transformer and make out figure out exactly whether the transformer or whether that insulator is showing any signs of wear and tear and defect and might cause a fire sometime.

11:43

Are you seeing any, and this is always the case, that my experience some people that there's a there's a learning curve that has to exist here where people are beginning to feel more comfortable with what's taking place and how this whole digital whatever Renaissance where we want to call it is impacting their lives in a positive way manufacturers are we getting to a point Shoemake where the solutions are, are easy for the my expert, I'm a manufacturer, and I can't bring on any more complexity. But I know I need to do this, are we trying to drive towards simplicity for these solutions

12:28

we are. And I think the easier you make the visualization of the solution, the easier or make the adaptability of the solution into what the customer is already used to without forcing them to change their databases without forcing them to change. They're not well known tools and dashboards that they want is a way to go. So we need to have modular scalable systems that does not disrupt the customer's environment, but adds to it. And we think if you know exactly the customer's outcome that you're trying to help them achieve, you can get there. If you don't have a clear understanding of that. I think vendors will try to push what they think solves the customer's problem and forces them to move to a new solution or a new tool or a new visual dashboard, that disrupts things. If you don't have everybody on the ground floor on up and agreeing to the new tools that they're going to use. They're just going to make things more complicated. How are

13:28

you addressing from a client perspective? All of this is great. All of those are wonderful solutions. And and quite frankly, if you're a manufacturer, if your energy, whatever, whatever industry you're in, you need to do this. No matter how painful it is, but you find trusted, you know, people companies to be able to help you with that journey. How are you? How's Hitachi vantara addressing this need for reskilling upskilling existing workforce?

13:59

Yes, the question. We have about 240 to 280 openings for software engineers as we speak. And it's getting increasingly difficult to find candidates to interview for get hired. We think that the skills gap is severe. We think it's widening every year, and the demand is out of whack with the supply. Yeah, we have a lot more need for competent, well educated engineers than the world is putting out today. As a result, not only us but we find our customers constantly investing in retraining of their workforces. One of the things that we are helping manufacturers do is establish a digital game bubble. Where you know, when a shift changes, you typically have the operators get into a room and to post it sort of drawing on a whiteboard, change the knobs and conditions at work to get them to yield that they did and what brought problems be observed in a machine. And all that information is usually just passed down to Macbooks, to conversations and institutional knowledge. But as many of these workers start to retire, and new ones are encouraged to join, there has to be a way to capture that information, we do that using what we call a digital camera works. It's a giant touchscreen, where inputs are recorded, is shared with other factory locations and other workers in other places. So now that knowledge is not only just best practices in that factory, and what happened on a particular day that got them a good result. But those learnings are captured forever used for training purposes, shared throughout the company, and is overall positive virtuous cycle.

15:44

If you see that you're you're right, I think supply demand that type of reality that test is impacting, specifically, let's say the IoT world, I mean, companies like yours, and others, and professionals like you and others, you you, you push the envelope in a positive way you create new use cases that were not there, because you realize that, hey, we got this technology, and hey, there's another technology we can, you know, marry them together in some way. And then we solve this problem, this is the use case, right? That, to me is a real sort of point of tension, because you guys are moving at a different rate than me. And, and I might be reviewing version one or two. And then you guys come knocking on the door and they say, Hey, we got version 15. That thing, but it's not. But that's what we have to do. And I sort of, you gotta grab that tiger by the tail, if I'm a manufacturer and just say, this is the reality of it, get going.

16:48

It is another great example of simple technology it uses in our booth right now, where we are going to be using LiDAR, you're counting the number of people and the flow, or the heading past our booth are coming towards the booth. Get out of here. You know, we are we have a live cover over two days. By the way, we shot three times as many people before lunch walking by our booth into certain direction than we did all day yesterday. Which means that today was just I think, heavier presence in the show not see today. Right? Yeah, you're right. So we've been doing this counting? Well, that information can be recorded. And and you know, we plan to share it with the organizers. So they know exactly which direction were people moving in? And that helps.

17:29

Okay, so just sort of sparked an interest like, where are the flows going? Right? Do they just naturally come this way? And go up? Or? Or how do you how do you lay lay out your conference floor so that your flows are really easy and sort of sort of the put us into the casino, you know, you get in there and yeah, check it out there just being able to sort of roam around. That's a hell of an idea.

17:54

We have all the reports, able to export them. And by the way, no personally identifiable information. And it's all live events. Yeah. So all we do is record the follow a certain direction versus another one and it gets recorded. That's just help the organizers next year plan to flow people better.

18:13

Yeah, but that means you're gonna have to put out other whatever LIDAR sensors in other parts of it.

18:20

No problem. All you need them is in a few alleyways. A few of the main out. Yeah. And you have

18:25

to come on by to see that dog. I think that's what I want to do. Oh, I will. I'm shameless. Absolutely shameless with that. Oh, my gosh. So we've got a lot of stuff happening at Hitachi Ventura. This is the first time you're at the show first

18:39

time you me personally at this show. Yeah. She's been here. Hitachi has been a number of times. Yeah, you guys are still responsible. I'd be our silver sponsor of the show.

18:51

The silver. See, it's cool. You guys rock man, I got to tell you my perspective. There are many companies that I work with, and all of them absolute joy, don't get me wrong. But I find Hitachi Vantara always been very innovative. Sort of never stopped thinking has a passion to solve problems, help companies succeed. And and I think that that's an admirable quality or culture that exists at Hitachi Vantara. How do people get a hold of you should make

19:28

should make doc Mehta and Hitachi ventura.com are on LinkedIn. I'm on wireless. Next.

19:34

Thanks a lot. Good man. That's exactly it's better to meet you in person as opposed to on a terminal monitor or whatever it is. All right. Once again, you're gonna have all the contact information for some eek out on industrial talk.com. So if you're not, you need to get a hold of this gentleman need to get a hold of Hitachi Ventura, and begin to that digital journey. It is a must. They'll make it as painless as possible, but just recognize that decision has to happen. Again, we are broadcasting From the IoT solutions World Congress, it is an exceptional event. You get to meet people like Shamika and others who have a passion to help you succeed. So put that on your bucket list. We're going to wrap it up on the other side. So stay tuned, we will be right back. You're listening to the industrial talk Podcast Network. Again, thank you very much for joining industrial talk. Shamik Mehta. Go out to his backyard. By the way, I'm looking at it right now. LinkedIn, and it looks like he's got a new mug shot out there looking quite dapper. Shimmy, you gotta connect with them. They never stopped thinking that Hitachi Ventura and that is a wonderful thing. And you need trusted individuals, as I keep on saying, to help with that digital transformation journey should make doesn't disappoint, go reach out, please do that. Also, the industrial talk, expanding ecosystem, it is a platform that celebrates you each and every day, you need to be a participant in it. Because we need you to collaborate. We need for you to continue to innovate, you need to continue to solve problems. And that is a collaboration, conversation. So industrial talk is here for you. Go out to industrial talk.com. Connect with me. See how we can get you on the podcast, have a conversation or two. It's wonderful. And we truly appreciate what you do in industry, in manufacturing in oil and gas. And I think there are a lot that just amplify your message. All right. Homework Shamik Mehta, you got to reach out to him, connect with him. All right, be bold, be brave, dare greatly. And you're hanging out with Shoemake and others within industry and you're gonna change the world because you are. So that's what you're all about. Thank you very much. Once again, for joining industrial talk. We're gonna have another great conversation from IoT solutions World Congress Barcelona, you can bet on that.

The post Shamik Mehta with Hitachi Vantara appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Prith Banerjee, CTO at Ansys about “Simulation Based and Hybrid Digital Twins”.  Get the answers to your “Digital Twin Simulation” questions along with Prith's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

simulation, twin, digital, data, people, model, talk, asset, predict, scott, industrial, industry, crack, jet engine, ansys, preventive maintenance, world, bridge, abb, data analytics

00:04

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go

00:21

Alright, welcome to Industrial Talk once again, the number one numero uno industrial related podcast in the universe that celebrates industry heroes all around the world, and companies and companies put that down. Because you're bold, you're brave, you dare greatly. Absolutely, you innovate, you solve problems, and you're changing lives. You're changing the community in a well, changing the world that come on. That's why we celebrate you. That's why you're cool. All right, in the hot seat, we have a gentleman by the name of Prith Banerjee, CTO. ANSYS is the company we're talking digital twin, but we're talking about the ability to simulate using data analytics simulation, and honing in on that answer. Let's get cracking. innovation, innovation, it's cool stuff, right? And it is necessary. And if you're not in, if you're not doing your homework and getting in that, or talking to trusted sources about innovation, technology, and whatever it can do and how you can leverage it. I asked you to do it now, right? Industrial talk has trusted individuals go out there and just begin that journey. Have that quiet, have those conversations because you need it. You just do. We need for you to be resilient. The world is changing all the time. And you need to leverage technology and innovation and talk to trusted people to be able to create that business of resilient because we need you. We need you big time. Alright, when we start talking about innovation, I've got two sponsors that you need to check out. Big time. And because it's cool, so AI dash, right, go out to AI dash calm and they're able to use the technology satellite specifically to help you with your vegetation management, right utility, vegetation management. As an old crotchety, crusty, journeyman lineman, I knew how I had to trim trim trees, and it was all reactive. Trust me, it was reactive run out there trim, oh my gosh, there's another one. There was really you tried to make it sort of strategic. But now he never has he got run out there, grab the bucket truck, trim it boom, move on. Here is a here's a solution, a iDASH that looks down on your service territory and says, Yep, go right there. Go over here, trim that tree. Yep, go over there and not dunk over there. That's fine. And that good. I mean, that's that is deploying your capital going in your money in a way that really benefits us the consumer. So that, that the service stays up and running and you know, delivering the power that we need AI dash, they're leading the way that satellite AI, vegetation management, simplified baby. Alright, and the other one is Neil. So you go out to me on.com. And I have this conversation all of a time. I talked to innovators, I talked to technology delivers and service providers and everybody and we're talking about digital transformation. We're talking about AI when talking about quantum computing, we're talking about all of the topics that are really a buzz today. And the reality is, is that here's Neil, they're going to put it into action. They're creating a community of the future. And they're going you know what, you know what the best part about it is, they're going to make our lives better, they're going to go down that road, they're going to get the bumps and bruises, they're going to try to figure out solutions that really are meaningful to us. Neil, right. meaningful to us solve those problems. And we as a as a society, benefit greatly. I'm doing it's cool, don't you? Come on, you got to get all go No. jittery, happy with that stuff. That's me. on.com. They're creating the community of the future and they are doing it. They're doing it. Alright, neon count go out there. Alright. So one of the things that I've talked about is getting the most out of right getting the most out of it. Are you getting the most out of conferences? Are you getting the most out of your your engagements, whatever might be getting the most out of your campaigns, whatever it might be? Are you and ask that question and be truthful about it? Are you or is there ways of being able to improve that engagement, that conference, that whatever it might be, and I'm here to challenge you there? There are strategies, there are solutions that are out there, and one of them is okay. People ask me Scott, why do you why do you podcast Well, one, it's fun. Yeah. And and it's, it's available for everybody. But one, it's fun. And two, I get to talk to

05:11

leaders around the world. And these leaders are movers and shakers, and they are at the cutting edge of thinking and deciding what's good. You need to be there. You need to earnestly and and I mean, earnestly, there's ways that I'm going to continue to sort of add to this, but at a minimum, look at creating a podcast. And I have a I have a program out there that says, why you need a podcast, and it takes you putting every step of the way, right. But the reality is, is that if you want to get the most out of something, have multiple touchpoints, and an engagement, that that you can offer to your prospects, your customers, whatever it might be, bring life back to a blog. There's no better way. There's no better way of being able to do that. Yes, yes, there's a lot of podcasts out there. What we do at industrial talk is we we recognize that there is this fragmentation that exists out there, right, there is podcast over here, podcast over there, and so on and so forth, great content, they're great content, their solutions here, right? What do we do? Well, I'm I'm, I'm in a game of consolidating that I'm in the game of trying to bring all this great thinking together so that the industry, the community, the ecosystem, has a place to go and says, I want to know about cybersecurity. From a trusted individual, right, they're easy, right? And because typical topics tend to be very niche, a, you know, it's it's, the reality is you tap out the opportunities there. So you need a community to be able to be a part of flight information, to be able to be impactful. And have your dog God message be heard. He got to have it heard, right. It's got to people got to listen to if they don't like, does a tree make a sound when it falls in the forest? If you're not there? I don't hear it. I'll hear it right now. The same thing exists with your voice. You got to do it. And we'll talk a little bit about but I just tell you just go out to the well, this podcast and other podcasts will say why do you need to do a podcast? You got to do it. You got to figure it out. Contact me. I'm on I'm on a dock on book I am. I'm warm and fuzzy and cuddly. Maybe I can be more cuddling anyway. Alright, let's get going. So what's interesting and had a great conversation with Prith. And what's interesting is the the ability Yes, we can collect data, it's all good. Click, click, click, click Collect. But what about that simulation component? Right? It's great. Got all that data? Let's simulate what's taking place what simulate what might happen or whatever, and be able to, without a doubt, begin to converge the data and simulation into a true cogent response or information on when you need to perform maintenance, perform whatever corrective action, whatever it might be. Simulation is, it was great talking to Perez because he's you could tell he's pretty passionate about the whole thing and rightly so. Rightly so. Alright, let's get cracking. You don't want to hear me a moron. Here's Prith talking about digital twin but really simulation enjoy. Welcome to industrial talk. Thank you very much. Broadcasting from Palo Alto. That's where he is coming from. If you're out on the video, you'll see that there's plenty of sunshine happening there. Anyway, how you doing?

08:51

They're very good. Thank you very much, Scott for having me.

08:54

I'm excited about this conversation. Okay, listeners, we're gonna be talking digital twin. And you're saying Scott, I want to talk? Yes, you do you want to talk digital twin. But more importantly, I think Perth is going to bring a wealth of knowledge that you're just going to be dazzled by man. I know he is. So brief before we get going give us a little sort of 411 a background on who Perth is.

09:15

Sure so. So I'm Prith GMs Chief Technology Officer at ANSYS. ANSYS is a modeling and simulation company. We are a company of about $2 billion in revenue 5000 employees we help provide solutions to our customers in terms of when they are trying to design products. We enable them to design develop the most amazing products in areas such as automotive, or aircraft, aerospace, or manufacturing energy and so on. So that's what MCs does and my role as Chief Technology Officer is to set the long term technology strategy for the company around areas is AI machine learning high performance computing? digital twins?

10:03

Um, so you just you just threw out a hyper comment. What was that?

10:10

High Performance Computing high performance?

10:12

Oh, yeah. Yeah, I'd like that. See, you're you. You're sitting in the seat where a lot of people want to sit just because you get exposed. I mean, you must see a lot of innovation just coming. I mean, just constantly evaluating looking. You having a conversation around innovation and the impact it has on industry, society. I mean, it's pretty cool. You're living a dream, you have the

10:39

most fun job at MCs, I'll tell you, I, we have 45,000 customers. Every day, I talk to sort of CTOs of different customers across different verticals from aerospace. Like today, I had a meeting with a CTO of a medical device company yesterday, I remain meeting with a 5g company. So I'm learning about the sort of the future trends in these different verticals. And then from my own team members, right, I get to learn about the newest coolest technologies of AI machine learning applied to simulation or high performance computing, or digital twins or, or prime meshing, it is a fun job. And yet, here's

11:18

it and I've never seen it. So there's, there's, there's such a speed of velocity that's happening out there. And it's, it's, it's, it's exciting. But man you are, that's pretty cool. So let's start like diving into that. Let's dive into digital twin. Now, for the listeners out there, give us a little just what is a digital twin, and then we're gonna go into some of the challenges and opportunities that exist within that technology.

11:46

Absolutely. So in digital twin is a virtual replica of a physical asset. So let's say you have a jet engine of a plane, right. And that jet engine originally gets designed in a CAD tool, right? You say here is an engine, he has all these blades, and so on, and you design that jet engine on a CAD tool, then you actually manufacture that jet engineering gets installed on a United Airlines plane and this jet engines flying around. And so right, that is a particular jet engine, now you try to make a model of that engine. And oftentimes, people confuse, oh, you have a simulation model of the engine, that's a digital twin. That's not that is just part of it. So a model of a physical asset, like a jet engine, is one thing. The other thing is there has to be two way information flow between that physical asset, the jet engine, and the model. And that's what makes it a digital twin. So you have the jet engine, you put sensors on a jet engine, right, and you have you collect all those data for the sensors, you upload to the cloud, or whatever you are pulling that information. And using that data that you have from that jet engine, you try to make the model of the jet engine, as accurate as you can write with respect to what is in the real thing. So it's like a virtual replica. So I'm praying, I have a model of it. And this model of it keeps getting updates right here is with really excited, so the excitement level is going going there, right? Bridge temperature is what 98.4 Right? So it's constantly measuring what is happening on the real asset, and updating the model at the same time. So a digital twin is not a model of a jet engine. It's a model of a particular personalized model of that particular jet engine. Right? And how that is going on in time. So this is something that NASA used many many years ago when if you have seen the Apollo 13 The wonderful thing sort of the the picture that the movie about Apollo 13 Right when that that Apollo 13 had an accident, right? Yeah, people in NASA in Houston, right? Hey, Houston, listen to his to Right. Um, those engineers at NASA actually built a digital twin of Apollo 13. And he said, Oh, if you do these things will happen. So essentially the, of what was happening and sent all the instructions to the astronauts, and that's how they got in there. So she

14:24

did that. You just brought it to it. And I guarantee a lot of people are listening is like, yeah, Apollo 13. I remember him sitting in the capsule, switching and doing everything and making sure the amperage didn't, you know, whatever it was, whatever that target was Do this, do this do this. But that was that makes

14:41

complete sense. What was happening in Houston, right? Yes, a physical asset out there in space. And they had a model in Houston. And essentially all these scientists were trying to do stuff. What if this happened, this will blow up. They said okay, this would work. And they send those instructions and that's how the astronauts are brought back. So Go digital twin back in so long ago, right in the in a but essentially, the digital twin technology has come a long way since. But that's what digital twins are. It's a model of a physical asset with Two Way information flow between the user and the model.

15:19

And why is that important? It just gives me the individual able to look at the, the, the the characteristic of that asset that that real asset in a digital environment and see what's happening. And then I can I can, I can tactically move forward in some decision making or whatever it might be.

15:41

nicely. So let me give you an example. So we, we all rotate tires in our cars, right? We rotate tires every 5000 kilometers, miles. Why is that because all the tire companies have seen statistically, if you drive your tire out on a normal road, normally normal driving, your tire will wear this much any and this is going to happen. Except if it breaks driving crazily on us 101 in Santa Fe with lots of I probably need to rotate my tire every 3000 miles, right. So that's personalized driving. So you take the statistics of all possible cars, all possible drivers. And that sounds people say you should change your oil every 20 10,000 miles and changes. That's called preventive maintenance. Right? So you Why do you do preventive maintenance, you replace your oil, replace your tire, etc. So that your tire does not burn your engine doesn't conk out in the world of so there is this preventive maintenance that people do Now imagine if you could predict exactly when that engine would come. So just the day before you replace the oil, that would save a lot of money yet question is can you predict accurate? Yes, see, and that's what the digital twin comes. So the what the digital twin does is you have the physical asset, the engine or a car or medical device or whatever, right? And you are monitoring it and you are getting real time information, as opes is about to fall sick. So we humans, we fall sick, right? Before we fall really sick, you get a temperature, you can oh my day, I'm feeling really lousy, I'm having an A. So those are signal area about a false and then when you get one or three temperature you are boom, right? So imagine if you could sense things around you, you could do predictive analytics. And that would be huge. Because suppose you have the data center for Google or Amazon, imagine that, that data center going down, that would create tremendous waste, right? Five minutes of downtime on Google, or Amazon would be hundreds of millions of dollars of thing waste, right? If a power grid goes down lectricity goes on tremendous waste. So people in these essential industries, there are critical infrastructure assets, they don't want them to go down. So what they do is they try to predict when this is going to fail, and before it fails, do the corrective action. So the real deal here is can I predicted accurately

18:18

that even see that is because I lived that right? I was in that world, I was in the world of maintenance. And when you spend a maintenance dollar up here on the financials, it's $1 Down on the bottom, right. And if you could sweat the asset, and sweat it in such a way that you know when to perform that maintenance before it catastrophically fails. I've saved that much time, that much money. It's and you don't have a catastrophic failure that could put you out for who knows how long you know, whatever it is, how do we get there prep? There's that we've been having that conversation, people understand the value of that predictive capability. When do we really start to see it happening commercially?

19:14

So I will actually tell you sort of the first the technical challenges then the business challenges so the word again, again, there's this thing called the Digital dream consortium that I am a part of and there are some founding members I Microsoft and GE and handsome so right so I've been in this business for for some time now I've sort of lifted and so on or prior to MCs I did not tell you. I used to be CTO at ABB CTS right electric and when I was on those companies, I was helping build digital twins of the assets of ABB and Schneider Electric right so they have a transformer for ABB. You collect all the data right from sensors and you just by collecting data, you try to build a digital model of that transformer in the normal business havior and the apps as soon as it starts getting signals of abnormal behavior is out bad things are happening. Shut it down. Right? So the most of the world uses digital twins based on data analytics alone, right? So yeah. And they collect lots and lots of data, right sort of

20:18

tsunami, tsunami

20:21

of data from those data. They I mean, they use AI machine learning techniques. i The older the world knows about AI machine learning you you train those, sort of these, these convolutional neural network, CNN models of the 60s neural network. So there's a lot of work that people have done in this community using AI, ml, CNN, etc, to build these digital these digital twins based on analytics alone. Now, when I was at ABB, and Schneider Electric, we used to do all those things. And we found that you know what, it was not that accurate. So, yeah, it said, 70% accurate. So he said, Well, 70% is pretty good. You have a million dollar asset, you're 70% accurate means you made a 30% mistake. 30% mistake is $300,000.

21:05

That's, that's a lot of money. That's

21:09

a lot of money. So this is what the challenge was. So in the industry, people said, Oh, if you did pure analytics, right, it's not doesn't look good, does not always work. Now. Analytics works in cases, where you have enough data on the use case you're looking for, right? So four frequently occurring events, data and this goes well, for infrequent events, you cannot predict it, let me give you a very bad example. Space Shuttle Challenger exploring how many times has a space shuttle extended once. So you can get all kinds of data on space shuttles based on and so on, he would never be able to predict when that space shuttle would explode, right. So that is an infrequent event. So when an event is happening all the time, right? You have little things that are little non bolts or whatever, there are sort of breaking down in a in a this thing. frequently occurring events, a IML is great at catching infrequent events, you cannot go there. So this was my aha moment. Oh, okay. So what can we do? Therefore simulation, so now all around us, is governed by Singlish. governed by the laws of physics, which get modeled really, really accurate. Let's imagine you have a bridge. And you're trying to predict when that bridge will collapse, right? So that you can shut down the road, right? So you put all kinds of sensors on the bridge? And you say, hey, is there a crack on the bridge or not? So first of all, you can say, How long do bridges last 30 years. So he said, predict preventive maintenance on the bridge every 30 years, every 30 years, you go and fix the bridge or whatever. That's the preventive maintenance way. The IoT way is to put sensors on the bridge to see is there a crack on the bridge or not? Right? So let's imagine that there are cracks on the bridge, I said, Here is a crack that is 12 inches long today. Now you have no idea where that crack would go next week. Aha. But if you had simulation using say structural analysis, finite element analysis with ANSYS tools, I am telling you, Scott, I can predict with 1000 cars going on the road with this kind of speed and so on, what is the stress sprayed on the bridge? And if and if there's a crack that is with steel pillars and so on with is 12 inches, I am predicting through simulation that this crack will grow to 18 inches in a month through simulation.

23:52

So if I did that through simulation remand as I said it pure simulation, I would say this crack which has 12 inches long images tomorrow 44 inches at 36 inches in the crack, I will predict through simulation alone that the bridge will crack in a month. And that is a prediction. Through simulation alone, we have found out that the accuracy of this 70% goes up to 90%. No way. Okay, so now you have this million dollar part with physics based simulation. We have a tool called Twin builder, we were able to increase it from 70 to 80% over 90%. So that million dollar part your waist is now only 100,000. Here's the only 100,000 and still adorable. So that's where we have this aha moment Right? Where we said let's do hybrid digital twins. Let's combine that data analytics with the physics so now I'm going to bring it together whether example, here is this bridge, we had a track we had a crack which is 12 inches long, right to data. I measured it through to data analytics Right. And I predicted it will be 18 inches long a month from now. But a month from now I take the measurement, and the crack actually was only 60 meters long. So my simulation model was making a prediction, it was going too fast. So my data is a go slow, so it goes slow. Or, for example, that actual measured crack was 24 inches long. So that means my simulation was going slower. So by getting a, a updated information from that, that's why I say remember that the two way information flow, I pulled data from the bridge about the size of the crack. And I made my simulation model more accurate, synchronized with the real thing. So as I change the rate of crack growth, right, instead of making it 18 inches, I cracked it to eight, six inches, or 24 inches, whatever is going on the next month, when I read it, I will be a little more accurate. I'll say it should be 32 inches. And next time I say no, it should be 31. Oh, so it slowed down even more. So through this hybrid approach with a combination of data analytics, and simulation. Scott, we have shown data that the accuracy goes to 99%.

26:18

No way. Dan can, can you because this, this is just cool stuff. Don't get me wrong. I think this is cool stuff. Can you take that bridge analogy and you're you're you're honing, you're tweaking? You're you're zooming in on accuracy by data and simulations, and you bring it all together? Can you take that and say, Alright, this is it. This this bridge is in Texas, let's go to, you know, Florida, and and sort of take that learning that, that that simulation and apply it. And again, yes, tweak, tweak, tweak different weather patterns, a little bit more speed of the cars, whatever it might be, but be able to use it there too, as well. Absolutely. And

27:05

so just like sort of just the AI to like Siri, right, your your, your little tool. I mean, if I saw Siri, when it listened to you, Scott, you have an American accent, I have an Indian accent. But Siri, after listening to me for a month, it gets pretty good, right? When I say go do this, I mean, so the machine learning things get better and better, the more data it gets too similar is hybrid digital twin get. So there is something you can do with simulation with this basic version. But the more data you give, the better the model becomes. And this is sort of the state of digital twins that we are I am seeing from from ANSYS. And I'm talking to lots of lots of customers across different verticals, we have got sort of applications in industrial flow networks, working with oil and gas companies, applications in in, in electrification, with battery systems, and so on applications in HVAC, and buildings and so on tremendous opportunities across all verticals,

28:05

where does it end? And when I say that, let's say I am, I'm at 90% accuracy, I can measure it, I've looked at it my simulation, Mike data on there, and I'm tweaking, and then I put more time, energy and effort, I'm at 95, and so on and so forth. There's a point where it's like, Okay, we're good, we're good. And any any additional incremental benefit is just like, minuscule.

28:31

Yeah. And so that is sort of it is the law of diminishing returns, right? You plot a graph, and you see keep seeing, making chimey, at some point is flattening out. And so it really depends, right? For that particular engine, or wage or flow network, or valves or whatever, when you see the law of diminishing returns, you're not really getting incremental stuff, right? You sort of stop there like that, that's, that's what we have done.

28:58

And and, wow, it the applications are quite frankly, endless, because you get it to you get it to the point where let's say it's a motor, right? You do the same thing data simulate and and I and your analogy of Apollo 13, I see a guy in a capsule running a simulation, trying to get it just right. The same thing exists, you could be on that asset, no pump, motor, whatever it is, but you can apply it and it might be different in Texas as it is in Maine, right is because of the different weather whatever it might be different application. But

29:35

absolutely, yes. Now, let me tell you, I talked about physical assets. But you and I we are not we are not just physical asset. We are humans. Right. So let me talk about the opportunity of digital twins in the healthcare industry, right. So inside our body's most complicated organ, the human heart inside the heart, right you have a sort of this dielectrics signals that pump, right that generate the signals 3070 times a minute, right? So in response to electrical signals, the muscle heart muscles contract. So when the heart muscle contract, the atrium, the blood flows from the atrium to the ventricle, and then the ventricle for this thing, and the valves open up. And so it's just most complicated organ in the human body. Guess what I mean, ultimately, those human models are modeled by physics, right, there's electrophysiology, there's mechanics, there's fluid flow. So we are dancers have actually model the human heart. Now, there is a generic human heart that you can model and you can say, Okay, this is what is going on, we can also model treats human heart with as arrhythmia, right, and I have an irregular heartbeat problem. So it goes into a doctor takes an MRI scan, CT scan, whatever of the heart, and He measures all those things. And for prints specific heart, we can come up with well, if I have a B or whatever you can do that things you can do heart surgery or so on. Right? The other thing is, I mean, you can put in a implant, right? A pacemaker, right? So how will this pacemaker from a company like Medtronic interact with my heart, right? So a Medtronic company, that battery will have to do clinical trials of all kinds of pacemakers, and all kinds of patients and so on, right? But through a digital twin, of a human heart, right? You can create all these different models, and essentially, shorten that time compress it big time, or for trials of a pacemaker, right? And if so, that's kind of where we are heading, we are headed in terms of what is called in silico. Trials, right? Computer based simulations of 1000s of patients. I mean, the future is amazing.

31:56

Ah, see, see that that delivers, that deliver solutions, faster? Health, whatever, the health side, I just didn't even think about, but you're absolutely right. Create a little digital twin, correct. And you can run simulations, but it's, it's individually based, right? It's your heart. My heart is different than yours.

32:19

Like Fitbit, right? The Fitbit is collecting. Exactly you ever saw collecting data on you, Scott? 24/7. So imagine if your doctor had a model of Scott, sitting inside, right, and he's collecting all this data, right? And God bless them use my example, right print a model of prey, and just before previous about to have a heart attack, right, that doctor just two hours before gets to know a signal Hey, there's this the signals are going in the wrong direction previous governor calls of the ambulance and sends an alert before he has a look at them if the value of them

33:00

Yeah, yeah, that's that's cool stuff, my friend. Yeah. Why? What's what's, what's the, you know, the roadblocks? I mean, this is all good stuff. Let's make it happen today. Let's let's make it happen tomorrow. Let's put it that way.

33:15

As you know, Scott, I serve on the advisory board of the IoT solutions World Congress. In fact, we have a conference coming up in May of of this year, right.

33:26

And I put that on your calendars listeners big time.

33:30

I serve on the digital twin Consortium, and still there, this, it's a more than 300 members in this consortium and so on. So people are are excited about the potential of digital twins in different verticals, in manufacturing, in factories, in industry, for Dotto and so on so forth. The thing is got that shiny toy looks like a shiny toy. Oh, you have fantastic possibilities, right? But when you start actually pulling it together, right? You have to collect all this data and so on, and does it work in all the time and so on? So many customers are saying, oh, you know, I like the shiny toy. Let me use the shiny toy in a proof of concept. So you do a proof of concept number one, you waste like three, four or five months, maybe $100 million project and so on the like this. Oh, let's try this other games. Right. There's two POC number two then POC number three. So so people in this our Digital Consortium talk about the POC, Purgatory right. Before moving to scalable systems. So the digital twin thing is they going through this sort of inflection point where it is a lot of promise, but it has not quite seen scalable value across all industries in all opportunity. And that is I think what the business challenges today,

34:53

I agree with you, but it's gonna happen. It's gonna happen it's gonna be in commercial use. It's

35:02

like a $26 billion market by 2025. So yeah, it is going to happen is about a couple of billion, but it will happen.

35:11

It makes sense, right? There's no, I mean, it makes sense. You got to do something like that. That's make far right. We're gonna have to wrap it up. I hate to because I enjoy this conversation. How do people get ahold of your prep?

35:24

So they can contact me at my answers email address Prith.Banerjee at PRI th got Bannerjee ba NERJE. App. ansys.com. That's a NSY. Yes. Yeah, you can search me on LinkedIn, at LinkedIn Dash Grip Banerjee, or a Twitter at Big Banerjee.

35:53

Alright, listeners, you don't have to worry about it. I'm going to have it all out in industrial talk, you'll be able to get a hold of this. This incredible professionals with no problem and don't come to me then Sen. Scott, I can't get a hold for it. You're lying. You're lying out there. Just don't do that. All right, Fred, you were absolutely spectacular. Yeah, you your energy's gone. It's exciting. I love watching you just get all giddy about this stuff, man. It's cool stuff. Good job. Your job is to be a

36:19

professor for 20 years. Really? Yeah,

36:22

that's a hard job, by the way.

36:23

Oh, that's where I, I learned how to help lecture.

36:28

Wonderful, wonderful. All right, listeners. We're gonna wrap it up on the other side. Once again, we'll have all the contact information for prep, and then some. So stay tuned.

36:36

You're listening to the industrial talk Podcast Network.

36:45

All right, thank you very much for joining. Once again, industrial talk. Thank you. Thank you very much for saying yes. And being on industrial talk. Love the conversation. You listeners need to reach out to prif go out to a stat guard go out to LinkedIn, you will not be disappointed or go to industrial talk, find the link, reach out to him. You need trusted professionals that are at the forefront of thinking through all of this Firth is one of them, reach out, do not hesitate to do that. All right. I'm going to continue to challenge you once again. That is are you getting the most out of the bar. The bottom line is we need you. You need to be involved. You need to have that business of resiliency and you need to do a podcast. You need to create one you need to figure it out. Again, go out to industrial talk. I'll give you the step by step everything you need right there right now. No excuse you need to be a part of that. Alright. People Be bold, be brave, dare greatly hang out with people that are bold, brave and daring, greatly industries full of it. You're going to change the world. Thank you. Once again, we're going to have another great conversation right around the corner.

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

ai, data analytics, industrial, people, fortive, reliability, bigdata, machine, problem, business, 29th annual, Fluke, Accruent, fleet, solve, headwind, conversation, called, build, manage, talk

00:00

On this episode of industrial talk, we are broadcasting live from the 29th annual SMRP conference in St. Louis. fantastic venue fantastic event. And we are brought to you by Accruent and Fluke Reliability. Let's get cracking with the interview.

00:21

Welcome to the industrial talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go all right.

00:39

You're welcome. Welcome. And oh, yeah, welcome to industrial talk. We are broadcasting live from the 29th annual SMRP conference here in St. Louis, Missouri. Absolutely incredible venue with wonderful people. And I mean, when you start talking about the leaders in reliability and asset management and in maintenance, they are here from all around the world. It is a wonderful event. I also want to say thank you to Accruent and Fluke Reliability for sponsoring industrial talk. So I, I zip out here and I've got the the website and this is a statement that I just love with Fluke Reliability, provide maintenance and reliability professionals the data to do the job asset by asset wherever they are. Yes, yes. And yes. And then of course, with Accruent, we're talking about gain the insights to transform how your organization manages its physical resources. That is what today's game is all about. That is what we do here. And that's what SMRP And that's what Fluke and Accruent is all Accruent. A current effort a crew and crew and see. See, thank you. There's another one right there. That's a crew and he because he's with Fordham he knows how to sound. Yeah, you better not not me, you know, a crew it anyway. Hey, thank you for joining. Yeah, no problem. It's good. It's it's it's good to have a conversation with somebody from Fordham, which is the parent company, which is the mothership of both a current Fluke reliability to as well you go, Hey, we're going to be talking AI here digital transformation. But before we get into that conversation, because that's an important conversation. Let's talk a little bit about who you are a little background. It was a little 411 on who you're

02:27

sure so I'm originally from Canada. I grew up in Toronto. Oh,

02:33

just dropped. All my my parents grew up in Hamilton gas. And all my family lives in Burlington all of that area.

02:41

Wow. There we go. That's amazing. I don't need to say anymore. No, no.

02:45

Did you go Sudbury? Yeah, no, no,

02:48

I know of it. But I see the girl is probably the this guy. You

02:52

got to see the big nickel

02:56

but yeah, I I got into mechanical engineering as an undergrad, Major. Where'd you go to school, University of Toronto. Okay. And not McMaster, not McMaster, not anywhere else. And it was just because they their internship program was one year of continuous interning in one company, which was exciting rather than doing four months coops was pretty good. But I got into engineering actually, because I wanted to design rollercoasters, that wasn't that's my passion as a childhood, you see it out to build a huge automated roller coasters in my basement, still go to parks all over the country. That was the plan. And things kind of changed a little bit after I after I got into university. And, you know, I really got excited about industrial operations, just really designing big complicated systems, which really goes there's are that are interdisciplinary, require electrical, mechanical, engineering, etc. And, you know, I first had an interview with a oil and gas company after I graduated, which is called Suncor Energy. Biggest one in Canada. Yeah. So familiar with it, and went to go work in in maintenance planning and scheduling out in Fort McMurray for the huge cat 797. Yeah. And commodity 930 trucks example of very large, huge machines. And

04:16

that's that was that oil sands?

04:18

That was oil sands. Yeah, yeah. So we were, you know, that all supports the surface mining operation. And I did that for about a year and a half. And at that time, I was really excited to at this point, go back to GE where had done that one year internship at U of T. And I only wanted to do this rotational Leadership Program, which is called Oh MLP for operations management. And that was the first time in 2014, they brought it to Canada from the US. And I was part of the initial group with some friends of mine that were also interns and so I left and joined that program. And you know, that was a whirlwind of six months rotations in the oil and gas business of GE in the transportation business. And that was doing everything from lean manufacturing supply chain sourcing operations, supervision, and all that. And then I finished and stayed with GE transportation. And that's kind of where I started moving into the analytics side, because they have a very big program around. Analytics coming from fleets of locomotives, and they sell that as a service. By

05:19

the way, if you ever get put this on your bucket list, just look at a locomotive. There's some serious stuff. There's various serious tech

05:28

100 Is that a lot of it's pretty old. But

05:33

I remember I was able to get a tour of an engine.

05:38

Are you kidding me? Oh, yeah. Yeah, try standing next to one when it's running. It's just like, like, it's really It's powerful.

05:45

It's powerful.

05:48

But, but yeah, so I was I was working actually, out of our major customer CP rails office, I was the only GE person in their office managing that diagnostic program for their fleet of 600 plus locomotives. So we're really trying to crunch all that data and figure out what programs can we run for them to improve reliability the fleet and solve systemic issues, as well as identify them before, you know, before some catastrophic issue affecting the fleet. So I was there for about nine months. And, you know, I kind of fell a little bit of an island being just kind of myself and GE and the customer. I was like, where do we go from here. And I started, you know, looking for grad school programs and came across one at MIT, which was called leaders for global operations. And that basically fuse two degrees with which is an MBA and masters in engineering and obviously, pick your discipline. And it was right away, I was like, that's the place I gotta go. This is exactly me. I love operations. I don't want to leave that. But I want to take it to the next level, and explore emerging technologies in the field. And just, you know, be around like minded folks like yourself.

06:55

Yeah, I think that that whole conversation about emergent technologies that that digital transformation, journey, whatever that looks like that industry, for Dotto, it's just ripe with interesting solutions and conversations now, I was still in your, in your resume of who you are. The fact that we're going to talk about AI, where did you get that data analytics, that AI skill set?

07:23

Yeah, actually started in grad school. When I got to MIT, I had no AI background before. I mean, you know, strong in data analysis, but the field really was emerging at that time, and becoming popularized. And by the time I got to grad school, it was full blown. You know, there's the leading edge of research. So you can get exposure, you know, to the fundamentals, the math behind it all the way up to applications to all the startups that are leveraging AI in different ways. And it was just, you know, from nothing to complete immersion

07:56

over that two year period is a i, the way I look at it today versus the way it appears to be going or headed or, or the thought leaders are taking it isn't AI sort of this data, data analytic machine that creates parameters today, where if it's outside here, these are good parameters, anything outside of those parameters, bad got to do something. There will be a point where there is this sort of level of machine learning, but is is AI sort of at that level right now, where are we at?

08:29

Yeah, I mean, that's, that's what you described as pretty much how AI is applied in most situations where you need to learn a set of parameters that ultimately characterize the problem that you're trying to solve those parameters may not make intuitive sense. And that's part of the explain ability challenge. But ultimately, they can be used to generalize a problem. And then they can make predictions based on the data that you've been presented. So ultimately, it's really just a much more complex optimization problem. I always like to explain it as you have kind of a linear regression as the simplest kind of optimization problem that most people know fitting a line to a bunch of points and then making a prediction. And AI really does that in a nonlinear space. That's very hard to visualize.

09:17

Is that the headwind? Because when we start talking about AI, there's a number of questions that come up, one, it's going to take my job, I don't think that I think it's going to make your job better. I think it's going to address maybe some more mundane type of tasks that are currently being done. I think it's a it's a it's a positive, but there still is headwind of organizations and companies listening to thought and for lack of a better term hype like it's going to solve problems is going to do everything it's got to be everything versus what what it can do what is meaningful what what do you see it what's what's the main headwind?

09:58

Well, you know, think that like many kinds of technological, big technological changes in history, it's, you know, that hasn't kind of materialized right? When you think about the interstate highways being built in the US, a lot of people who were, you know, drunk driving carriages or cars for other people, and made a living off of that on doing short distances, thought they were out of a job. And after the highways were built, you know, all these other businesses started springing up in places that you couldn't access before. And that stimulated a new wave of growth granted some pain in between. And the same thing will happen with AI, but it most certainly won't replace people, they have to be augmented by people who can do higher level cognitive tasks, that AI today is just not built to solve. AI is very good at solving prescriptive, well defined tasks. But ultimately, there's still a level of interpretation and other processes around that, where the AI is used and deployed that have to be coordinated and worked on by humans.

10:56

The the AI in general has, is already in commercial use, in whatever capacity and and what comes to mind is how I'll say it, Facebook knows that I like watches, or whatever it might be. And then all of a sudden, lo and behold, I get watches on my stream, whatever it is, that is from my perspective, a function of AI saying, I see that guy's interest or, and I'm going to give more give and make it easier for me to see it. Yeah. In the industrial space, do you find where do we in this continuum? Where do we where do we stand from an industrial perspective?

11:42

Well, the I think what the industrial space, it's a, you're looking at different class of AI problems, right, and a lot of what you're describing, it's recommendation problems, and it's very well suited to e commerce, when you're trying to buy things. In the industrial space, it's a lot of time series data that you're dealing with. And so rather than make recommendations about what to purchase, or what to do, you're you're trying to diagnose or detect that something has occurred or is about to occur. And it's, it's a lot more, I would say, technically challenging problem, especially when you're dealing with the kinds of signals that you're gonna get in an industrial context, much more complex than, say, an E commerce

12:23

scene, it is that complexity that always sort of overwhelms me, because you're absolutely right. If I have an asset that's out in the field, I have a device on that asset, IoT, IoT, whatever, whatever the device is, it's collecting data, it's sending it to some sort of edge solution into the cloud. And that's where we're trained in and hopefully, be able to, maybe have some sort of computing capability at the edge to say, that's, that's dummy data, or whatever that data we don't care about that data we don't care about, we want to let this data go through. And it's, it's an interesting, it's just for that pump. There's another pump, yeah, there's another motor, and each one has specific data that is meaningful for it. And it even gets down to probably to have a pump a is same as pump B, but the performance is just different. Exactly. And you're gonna have to constantly manage that to come up with meaningful tactical, right provision,

13:24

and you have decisions to make, right when when it comes down to doing the number crunching and analysis. You know, some techniques tried to generalize over similar machines, but operating in different environments, and figuring out how to, you know, provide Accruent diagnoses, irrespective of the environment they operate in, which is very challenging, but very useful if you can do that. And then others treat as you said, the machine is all unique, which they are they have their own data streams, even if they're identical machines, and they build systems around each machine. But now you have to be able to do something that scales very quickly across a number of machines, because you don't have the time and resources to do have a complex conditioning and training process for every single machine. Yeah,

14:10

it's it. But but but it has benefits. Right? Can you explain a little bit about the benefits of where you're going with AI and that sort of digital transformation journey? What Why is it so important?

14:27

I think broadly speaking, what you're seeing in the marketplace is a lot of concentration of companies, right? A lot of the big tech giants are ones that come to mind. Yep. And simply the way that that's been abled is through digital business models. Digital Business models have effectively reduced the incremental cost of delivering value to a customer to zero. So if you're Amazon, what's the cost of serving a new customer? Zero. I don't have to build a product. I don't have to ship anything. Nothing, they they just, you know, provide some additional data flow back to in front of my, my site. And that's about it. And so the the, that lack of any cost, but also the scalability, that digital networks offer is amazing. And it's what's allowed this concentration to happen. And so, you know, when you're saying why digital transformation is so important, what you're trying to do is unlock that scalability that is very, very hard to achieve. If you're a traditional industrial business, if you're a traditional industrial business, the organization starts to get very complex as you grow. Right? Imagine GE at its prime had hundreds of 1000s of employees trying to coordinate all these businesses. I mean, Amazon has maybe less than 100,000 full time staffers, and I mean, the scale and footprint of Amazon is far bigger than GE ever was.

15:52

So that is what that is an absolutely rock, rock solid analogy. I had a conversation that Amazon, their plan, and I spoke to the Amiga 4000 delivery sites, whatever it is, next year, building them. Yep, exactly. Come on, I know except to say, no previous,

16:19

you know, in a previous system of managing your business without being able to leverage data assets, that would be extremely complex.

16:28

I wouldn't even know what you could write. But now they do share. That's a great example. Absolutely a great example. So I like that. And what is the what's the pushback, I see that if you're not in the game, if you're not actively in the game, if you're not feeling uncomfortable, whatever it is, and if you think it's, it's a waste of your time, you don't have the right mindset, because it isn't a waste of time. But you have to be in the game. And if you're not in the game, your competition will be in the game, and they will blow your doors off. Do you agree with that?

17:04

I definitely agree with that. I agree with that. And it's the challenges. What you see. So clearly, not everybody sees so clearly, or they do but change is very difficult, very difficult. I mean, transformation is a typically multi year process. With no clear guidebook, and no clear step by step process. And so it's scary, you know, for a lot of people to take that dive.

17:30

We, you must, whether you like it or not, you must. And I think people get distracted by the day to day tactical work that they get in the little firefights that they have to go through. How do people get a hold of you, because that's pretty cool stuff.

17:44

LinkedIn, after I'm actually on LinkedIn, I, I will have

17:47

all that contact information out on LinkedIn. So don't worry about it. If you're saying having a hard time, spelling, his last name, fear or not, it will be out there. So now though, there's no excuse for not contacting me. And I gotta reach out to you did not reach out to you.

18:01

Did you? Did you? Did I did I actually send you a message, Joe? Because Kevin said, Hey, 1130, I said it'll be there at 1130. So

18:10

sometimes it's overwhelming. I don't have an AI platform to tell me, Hey, this guy's important. You

18:15

know, I'll pay for it. If somebody can develop that as well, because like that is tough to manage.

18:21

But I'm not saying that. I likely can. Don't Don't cut me off. All right. Thank you very much for being on industrial talk. Thank you, Scott. All right. We like to also once again thank our crew it did I get it right that time perfect. crude and Fluke reliability go out to a crew and as well as Ookla. Right at reliability, see what they have out on the worldwide web, you will not be disappointed. Great company. Great people. Incredible solutions. Excellent, excellent stuff. And thank you very much for SMRP the 29th anniversary of this wonderful conference. St. Louis Missouri is the place it put this on your bucket list because this is if you're into Oh, he could be an AI man, this is the place to be if you get to be in maintenance and reliability. Boom. Make it happen. Captain, this is the event for you. So all right, we're gonna wrap it up on the other side. Do not fear we will be right back.

19:14

You're listening to the industrial talk Podcast Network.

19:24

All right, his name was Ephraim. He was talking AI he is with a company called Fortive. And I'm telling you right now, right now, right this very moment, you're going to have to find trusted people to have that conversation, that digital transformation conversation and I'm telling you right now, you will not be disappointed with that from also I want to say thank you once again, to a crew and as well as Fluke reliability for sponsoring industrial talk at the 29th annual SMRP conference. Put that on your bucket list. You will not again, fantastic venue wonderful people are passionate about delivering reliability, asset management and maintenance solutions. Alright, you need to educate you need to innovate you need to collaborate without a doubt specially now connect with people like FM and others and you will change the world it's happening now. Get going, do not hesitate. Alright, we're gonna have another great interview right around the corner. So you know, stay tuned, we will be right back

The post Ephraim Machtinger with Fortive appeared first on Industrial Talk.

On this week's Industrial Talk we're talking to Eric Simone, Founder and CEO of ClearBlade, Inc. about “The obligation to making technology simple and consumable for the masses”.  Get the answers to your “Technology” questions along with Eric's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2022. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ERIC SIMONE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/ericsimone/

Company LinkedIn: https://www.linkedin.com/company/clearblade/

Company Website: https://www.clearblade.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM:  https://www.neom.com/en-us

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

We the 15: https://www.wethe15.org/

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Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

software, building, infrastructure, industry, eric, 29th annual, company, ibm, selling, people, systems, masses, mainframe, late 80s, work, assets, fluke, iot, technology, industrial

00:00

On this Industrial Talk, we are broadcasting from the 29th annual SMRP conference in St. Louis. And we are talking about making technology simple, frictionless and available for the masses. Let's get going.

00:19

Welcome to the Industrial Talk podcast with Scott Mackenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hardhat grab your work boots, and let's get

00:37

right once again, welcome to Industrial Talk the number one industrial related podcast in the universe. And I don't think I'm overselling that and we are broadcasting live from the 29th annual SMRP conference here in St. Louis, Missouri, wonderful venue, incredible. If you want to educate yourself, you come to this thing in the world of maintenance, reliability, asset management, and now we're throwing in technology in a big way. Big time. I want to thank Accruent and as well as Fluke Reliability. If I go up to their handy dandy website, I'm going to find a couple of things here is Fluke Reliability provides maintenance and reliability professionals, but data to do the job asset by asset, wherever they are, try to argue against that one, you cannot do not come to me and say I can argue that. And then of course Accruent. There. They're about real estate. They're about facilities are about asset management, of course, gaining insights to transform how your organization manages its physical resources. You need that they're great company. Both are great companies, great people, great solutions, no fuss, no muss, find out go to their website, you will not be disappointed. Alright, I'd say. We've got Eric Simone. ClearBlade is the company. You're the founder, right? I am. You're the bigwig.

01:52

Yeah. Yeah. You know, I like to pretend

01:56

he's smarter than me, which is pretty much everybody. And we're going to talk a little bit about modernizing in the infrastructure with intelligent assets, which is pretty doggone cool. But before we go down that road, because I'm going to geek out on that, give us a little background on who Eric is.

02:12

Sure. So, again, Founder CEO of ClearBlade, we've been at this since 2007. So we're not a young company, but we're not old. And prior to launching ClearBlade to focus on intelligent assets and edge computing software and, and IoT stuff, right, but I had a career at IBM, a couple of stints at IBM did some of the deal, Michael, I did not know I was I was a Michael was probably in grade school. When I started my career at IBM in the late 80s. I started off doing Air Traffic Control programming, no way. The DC area on mainframes. So it was a I was a young mainframe, were back in the late 80s. And then I spent a couple of years there, I did a stint at Johns Hopkins Hospital, I get to build patient intake systems as a 23 year old back in the day. And then I rejoined IBM in the Chicago area and sold was an engineer and sales engineer a client server software. So I saw the transition from mainframe to PC. And then in 94, I decided to leave the corporate world and move to the Bay Area and and do my first startup called compete, which we sold to a public company called efficient compete compete Incorporated. Yep. You had that compete. Competing corporate. That's great. Yeah. So it's, it's now proficient here in St. Louis. And that was a very, that's what moved me from the Bay Area to Texas. And and as of a week ago, I moved from Austin, Texas, back to my hometown of Libertyville, Illinois.

03:49

Good move. You wanted to do that? Yeah, I

03:51

did a number of reasons family, their sporting, sporting, and I wanted to put my kids into the same high school I graduated from, so they could get the true Breakfast Club experience. Many years later.

04:06

Yeah, that's pretty cool. Yeah, yeah. The first one. All right, let's do it. Let's venture into this. One of the themes that I like that you constantly and we're gonna we'll talk about it that you constantly sort of harp on in a nice way. Not a bad way. But it's, it's your obligation. You, as a coder, you as a programmer, you as a creator of systems, you're obligated to simplify. Yep, you're obligated for the end user to be able to achieve what they need to achieve without the fuss or muss because I would imagine you know that if it's hard, I'm not using it.

04:42

Totally true. I've seen it my whole career. So I used to be a programmer. Let's put like that. If you call me a programmer, my engineers here that don't laugh. But you know, I know enough to be dangerous. I know enough about what I've been through. Going from mainframe to PCs to the cloud. Bay Area craziness. And one thing that I've learned is we've got to make technology consumable by the masses. Yeah. And IoT specifically, has been, it's such a buzzword. And it's such a movement, it's real. And it's really difficult. And we have got to put software in the hands of the professionals on the plant floor. maintainers on the railway, right? In the buildings, that's not intimidating. It just has to be intuitive to use, and they shouldn't have to learn anything about coding or any of this technology example,

05:35

when, when I started this, you know, media thing, and I did it out as a result of trying to gain attention from my other company. I was concerned, I was nervous, because I just know, I'm entering into something that I really don't know. And then I was just surprised at how easy things were. And and, and I recognize and realize that there are just companies, they recognize nurses are saying, hey, for the masses, that's where the, that's where the value lies. And so and it is drag and drop, whatever, you know, you're not going to get yourself sideways. And

06:08

it shifted to in my mind just just a few years ago, actually, really 10 years ago, because as an engineer as a computer scientist, right? I sacrilege to say you don't need to code, right, right. To me, it's like, of course, you can't do this without coding. And I was a proponent back in the day of these visual drag and drop builders PowerBuilder, visual age was IBM's. And I built a whole business on that. And what I learned from leaving IBM and building that first business was, this stuff was great when I was demoing it around Chicago, right and selling it. But now that I have to use it at scale and these big projects, it doesn't work. Yeah, it really and this is why you don't see these tools again, right. And I actually see the industry making the same mistake for low code like, so no code is is a little bit different. It's not drag and drop and use these specialized tools. It's fill out a form and use, like, if you were to buy something on Amazon, you enter your credit card information, right. That's what no code means. It means I'm typing words to say things like, allow the farmer to say turn on fan when temperature in greenhouse 16 is above. Right, right, right. Yeah, turn up 75 degrees, or whatever. And they're just typing that in. Right? So it's natural language, usually language,

07:28

natural language. That's pretty tough. And cool. Now, you're going to touch upon a subject matter that I'm quite interested in, is because we have all this buzz out there about industry for Dido and digital journey and blah, blah. And and one of the areas is just infrastructure. Yep. That is, it's like, you know, that is a business that's been around forever. And it's just, you know, we've got assets that are 70 years old, what are you thinking? And I don't I don't have an answer of how you do that.

08:01

Very carefully. Yeah. Well, one of the reasons we focus on infrastructures, because that's what the the industry led us there. Right. So as we started selling our software, we were selling into industries like rail, yeah. Big iron, right? into building facilities, into aerospace into agriculture, right. And so when you start looking at the definition of infrastructure and critical infrastructure, it's things like energy, water, transportation, agriculture, right. So so when I looked at those boxes, like, okay, that's, that's broad enough for our software. I mean, there's a lot of criticism, sometimes you get for thinking broad and having that vision, you can't possibly attack all these industries at once. What if the software's not industry specific and customizable enough for any of these industries? And then you go work with the partners that know those industries, know those customers? That's, that's our go to market strategy. And that's what we do.

09:07

When you say that you're going to work with these partners who are partners, like what do you mean by partners?

09:12

So great question. People who know their customer, who know how to bring the best technology to bear both hardware and software, but are building bespoke solutions over years of development, their trusted advisors that know your manufacturing operation or know your rail operations, or know your aerospace operations. So when they know about our company ClearBlade, and they said, Look, we can combine ClearBlade software with the sort of sensors and gateways and it can stream data into your ERP system, your your enterprise, your enterprise systems, right, right. And then we can give them results in a matter of weeks or a couple months by configuring Software as opposed to building from the ground

10:02

Great stuff, don't get me wrong. Okay. So I'm just my, my, my head is swimming, because let's take, let's take utilities, let's take the infrastructure of utilities, there's a lot of a lot of things happen in there. And a lot of people are talking about it. And I think to your point, I think there's a gap and the gap is people that really know what the problem is. And really leaning on that there are just companies that are out there saying, Yeah, we're going to be doing this and we throw it out there. But do you really understand what's going on?

10:39

We don't, I'll tell you right now, I've got customers, that their, their full picture of what they want to do doesn't really get revealed to us until later. But what the partners know, they're, they're playing in their mission. So so we are, we are a vendor of software, right? You should, we shouldn't be in there directly selling anything, we should be working with a partner. And to to understand that bigger mission, right? If working with a utility specialist that understands what they need to do to modernize their existing infrastructure, and then applying the right software products, and hardware products to that solution. We've got great examples, we can tell you all of the reasons why our edge compute or IoT or AI is fantastic. But without that specialist in the middle, you're going to have we're going to struggle, because you've got to be able to identify what the business

11:39

and you know it, this is human right here, if you lose credibility, if you don't have that, that, that that subject matter expert, whatever, that individual that has the street cred that understands that business, and you come in and you you go round that individual, yeah, you're gonna screwed up and and then all of a sudden, whatever strategic initiative that they want to do, it's just thrown it's like, this is This is bull.

12:06

Yeah, you got it. And I'll tell you, our biggest challenge is, people that make their money, building things paid by the hour, not saying these companies are bad, but there's a lot of people out there building the same wheel over and over and over again. And they make a lot of money doing that. And there's internal fiefdoms in these companies where look, it's really cool to go build an IoT system, because that's your, you're an engineer, your software engineer, this is what you're paid to do. But it's not the most efficient way to go about doing but

12:39

that is been the point, especially with the infrastructure companies, right? They have these these, you know, patchwork type of legacy systems that it's like, yeah, I got that one, oh, I bought that one, they sold this, and they don't talk together, and then all of a sudden, you're trying to figure out what to do. And that's it. It's just, and that's just one organization over here that has a different set of

13:01

oh, it's, it's so so going back again, in time, which I love to do, you go to the late 80s, right. And one thing I learned is these enterprise systems, they don't go away. They, these are major investments from these companies, they evolve, right? And you better know how to work and play nice with those big systems, and be a valuable component. So play nice with others other software, other hardware, and be that flexible, flexible piece of software that can tie this stuff together. Yeah.

13:34

That's, that's where it's at. That's where it's at. And if you have any of that strategic to you, let's just put it this way, the infrastructure, the world of infrastructure has to do it, there has to be some way of strategically transitioning, it's not going to happen overnight. It's going to happen. Well, who knows, right? Just gonna have a lot of people.

13:53

And I'll tell you intelligent assets, right? That's a term that we use, that is focused on the operator, the maintainer, the business person. And that's a shift for us. Because we were selling to the technology, people look here, here, your picks and shovels, before the pandemic. And then what happened during the pandemic, is the customers that continued to buy, were buying in buying the value of intelligent assets by adding sensors into their operation, adding edge gateways in but using our intelligent asset system. So when we looked at the future, which looked pretty bleak a year, year, year plus ago, right, so let's go double down on that and make our intelligent assets system better and really focus on the end user, not the IT department and the developer. Now, of course, we can't cut those people out. But we already built for them. So once we built this application over top of it, to work with the people that run the run the machines right out in the field, then And they started using it, then it starts getting involved say, wait a minute, what are you using here? Oh, let's open it up and do more and then we give them that capability to so we just go in in a different manner. Now

15:10

see, and I like that because that is really where the rubber meets the road are the operators are the one that keep the assets running and doing whatever they have to do. And they do a great job.

15:17

Well doesn't happen. Software nerds, right. So we there's so much to build. We shouldn't be building it all. There's other high level things to do with AI and ML and other stuff. So upskill that stuff, right?

15:29

There's a lot out there it is. I don't know how you guys keep up with it. Even I get it's never boring. It's never boring. How do people get ahold of you?

15:39

Eric Simone at ClearBlade.com e si, m o ne. Okay, good.

15:45

Oh, you don't have a.in there. No dot between Eric and somoni.

15:50

You know, the dot gets scraped away anyway with the server. So it's actually meaningless. That's it. That's it. Technically it is. No matter. Just so you know. You can put as many dots as you want in there.

16:06

Make a note of that listeners. The dot doesn't matter. The dot doesn't matter. Was that on a bumper sticker, the doc doesn't matter. I love it. Wonderful. Thank you very much for being on Industrial Talk. By the way. You did a great job at the roundtable. dealio SMF. Be

16:21

glad to get moderators.

16:24

Oh fest right here. All right, listeners, don't worry, we're gonna wrap it up on the other side. After the break, we're gonna just make sure that you get get the right information about Eric. And if you need to get a hold of them kind of get on you. We're not going to be disappointed. I'm just telling you right now, you're not going to be a disappointing

16:38

answer as many dots as you want in there. Yeah. Because the server doesn't

16:41

care or whatever. It doesn't care. Dot person. All right. Stay tuned. We'll be right back.

16:47

You're listening to the Industrial Talk Podcast Network.

16:55

All right. Eric, smoke, thank you very much for being on Industrial Talk. And we were broadcasting from the 29th annual SMRP conference. Booth is in your pipe and smoke it. We've got to make technology simple. We've got to remove the friction. We've got to make it available to the masses and put it in the hands of the operators. And that is a must if we are to succeed in this digital transformation world that we are venturing into. We can't put any roadblocks in the way that's Eric Simone. Reach out to him LinkedIn also thank you to crew and as well as Fluke reliability for your sponsorship. Go out to their both websites. Great company, great people, great solutions, solving problems. accruing Fluke reliability, make it happen. happen. All right. Be bold, be brave, dare greatly hang out with people like Eric. Be bold, be brave and daring greatly. You're gonna change the world. Alright, we're gonna have another great interview from the 29th annual SMRP conference shortly

The post Eric Simone with ClearBlade appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Matt Mong, Vice President of Market Innovation with Adeaca about “The Power Behind Project Business Automation”. Get the answers to your “Project Business Automation” questions along with Matt's unique insight on the “How” on this Industrial Talk interview!

Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MATT MONG'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mgmong/

Company LinkedIn: https://www.linkedin.com/company/adeaca-corp./

Company Website: https://www.adeaca.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

NEOM: https://www.neom.com/en-us

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

Matt Mong Interview

Tue, 5/18 2:01PM • 27:26

SUMMARY KEYWORDS

project, business, Adeaca, matt, industrial, company, happening, pba, talk, manufacturing, silos, listeners, system, people, podcast, innovation, champion, mindset, real, standardized

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. Alright, welcome to industrial talk. My name is Scott MacKenzie. And thank you very much for joining me. Number one. It does every related podcast in the universe. There, this is a no legacy thinking zone. You each and every day you industry hero come out and say why not? What if you're solving problems, you are bold, you are brave, you dare greatly. You're, you're changing the lives, you're just constantly disrupting in a positive way. You're changing lives and communities. That's why we celebrate you on this podcast. in the hot seat, Matt Mong, he is vice president market innovation with a company called Adeaca, Adeaca and boy, I'll tell you, man, we're gonna have a great, great conversation. And I think it's a topic that is really, I think it's happening now. And we're talking about project business automation, we got a lot to cover, let's get cracking.

01:24

Yeah, you know, what's so great about this world we live in right now is the fact that people once again, innovators, innovation is pushing the envelope, providing solutions that make our lives better, make our products better. And just bottom line, create a resilient business. And it's based off of success. And that's what Adeaca provides. That's what Matt Mong begins to talk about in this particular In short, it is, well, it's 20 minutes, like we always do, but nonetheless, great conversation, you're going to dig it. Alright. Now, again, I'm going to be talking about a couple of events. So get out your calorie, it's going to be at an industrial talk, don't worry about it. This is October 5 through the seventh 2021. right around the corner, let's get back to normal. This is IoT solutions World Congress, it is in Barcelona, and they will be focusing on IoT AI, 5g, digital twin robotics, boom, quantum computing. That's pretty cool stuff. And it is happening this year, thank goodness, Hope it opens up and all that good stuff. And hopefully, I'll be broadcasting from that location as well and highlighting all of the incredible individuals that are changing the world each and every day. Second, the second event that you need to put on your calendar is the manufacturing and technology show. This is in Cleveland, Ohio, this is November 9, through the 11th. And if you've never been to Cleveland, we put that on your bucket list, because that is a great town with great people who are just

03:01

they love that area. And it is beautiful, no doubt about it. And this event is

03:08

going to be just absolutely spectacular. And it's going to be in a great venue. So put that down. That is the manufacturing and technology show November ninth through the 11th put it down, it'll be out there on industrial talk.com. So if you're not, you don't have to worry about missing out. Now. We're going to be doing a lot of things. You know that industrial talk is about education, collaboration, and innovation in the industrial world. And I believe that that will be changing lives and communities. Big time, we can do it. And fortunately for me, fortunately for industrial talk, we have the opportunity to talk to the very best and we're going to be cranking out a lot of great programs. We're going to be talking about cybersecurity and why that is important. big topic, right? In utility transformation. Another great topic that utilities got to get on on the train the digital transformation train, it's leaving the station. So anyway, there's a lot of great stuff that's going to be happening at industrial talk. So just bear with me because we're doing a redesign of our homepage. I call it industrial talk two dot O. Very important. All right, let's get on with the Doug gun interview. Matt, Mong M,O, N, G. A, D, E, A, C, A is the company. He is the Vice President, as well, what makes sure vice president he had he had a change market innovation. I didn't mean to screw that up. But anyway, that's Matt mark. Great, great conversation. Enjoy. Matt, welcome to the industrial talk Podcast. I am so honored that you have found time in your busy schedule to talk to our wonderful listeners of this incredible and I'm not overselling it. Incredible podcast. How you doing there, Matt? I'm doing well. Thanks for having me, Scott. Excellent.

05:00

Excellent, excellent. So let's level set a little bit for the listeners out there, give us a little 411 on who Matt is. Yeah, so my background is mainly mainly in marketing communications. And I've been VP of Marketing for several

05:16

startups and small companies looking to grow. And my most recent position here at Adeaca is, is to do the same thing, but going about it a little bit differently. creating our own sort of category for what we're doing. It's, it's a really innovative company, cuz you're gonna be the category King on that particular whatever that category is.

05:43

Yeah, so the, the that category is project business automation.

05:48

Yeah, I love it. And listeners, it's Adeaca, that's A D, E, A, CA. And it's sounded out like Adeaca. So make a note of that. But we're gonna have all of that AP industrial talk calm, so don't worry about it, don't sweat the small stuff. So we're going to talk a little bit about project bid business automation, give us a little background on what that is. So

06:16

first, project business automation is about addressing the needs of project based companies in a single business system.

06:26

So it, what it does is it brings all the project processes inside one business system, which is the DRP, and brings it all together. So it's seamless, and in real time. So that's essentially what it does. And it's for any company that really, you know, visions themselves as a project based company. So it could be, you know, different types of manufacturing engineer to order manufacturing, project manufacturing contractors, also the construction engineering companies, even professional services, a lot of different project based companies are out there. That's what project business automation is for. What is the problem that you're trying to solve with this solution? Yeah, so these project based companies have been operating the same way for Adeaca, which is, they take care of the business system in one area over here. And that may have, you know, their accounting, and, you know, their reporting. And if their manufacturing does have some MRP, maybe supply chain, shop for control, but then all their projects are outside of that. So the project management, their project, scheduling, estimating, resource management, analytics, all stuff to do with projects is outside of that, and they don't talk. And so what ends up happening is, they start using basically tons and tons of spreadsheets to you know, manage their projects, import and export data, try and consolidate it all and figure out what's going on, as you know, projects progress. And

08:09

this is the main reason why, you know, projects are behind schedule over budget. And so we're trying to address that by bringing all this project stuff into the business system. So that all works together. And you know, as a project based company, projects, drive your drive your business, so they should be at the core of your business system as well. So projects drive your your manufacturing project, strive, your construction projects, your supply chain, your MRP, your your accounting, everything is driven by the project. And so if you don't have that connected in one system, it's a nightmare. And then that's what these people are, these people are dealing with, you know, the sad part about it, they're mad is that you brought it up, he said, hey, these have been going on for Adeaca. And and that pain has always been there for Adeaca. And everybody has talked about the fact that, hey, I'm having challenges here and there. And I'm and and but nobody and I don't understand why I don't understand why that there has not been more action in an attempt to be able to consolidate and put this all under one umbrella to grade. I don't have greater visibility in what's taking place in your project. I it just makes it makes complete sense. Why Why? Why are Why are they reluctant to do so? What What is going on? Why it just seems like it's a no brainer. The pain is extensive? Well, yes. So yeah, it's interesting. I think there's a couple of different reasons. The first is, it's just as the way we've always done it, you know, this is just, it's just a traditional

09:48

as far as the culture of what they're doing, and they built up the silos of all these different sort of fiefdoms. Yeah, that's true, right? You've got

10:00

You've got your, your, your project managers over here, and they have their tool and they love it. And they do it this way. And then you've got your engineers over here. And you've got your accountants over here and your controllers, and they do you know, their own things in their own way. And unfortunately, that's sort of how they've grown up. And then when they go out and look for a system, that's how they look, they look, okay, well, we need this and then we need this. And then they don't they don't look at it all together as one business. And so we're trying to get people to focus on your a project business, like and look at it holistically. It is, it is you, you've got a beginning and an end. And if you're a project business, right, many project business out there that make money off of projects and doing it right, and being on budget and on time and all of the metrics that are so important, you would think that that would be just the absolute top of the heap when it comes to doing things. Right. Right. It's not because of the human component, and all these little fiefdoms that happen, it doesn't happen. Yeah, what exactly what it has to it has to be a human, it has to be an education, it has to be a human type of thing. To move that ball forward, it's like, that's it, we're done, we're going to go down this road, whether we like it or not, and everybody's going to participate. Is that right? Absolutely. I mean, the, the customers that come to us, obviously, kind of have this realization, at some point, to some extent, where, okay, this just isn't working any longer. Like they they've optimized these little silos as much as possible. But nothing more is happening, they get these little incremental, you know, productivity gains, maybe here and there, point 2%. And it's just not, it's not affected to the business overall. So it's about educating people on, let's look at the whole thing, and then bring it all together. And that's really going to give you that next, you know, order of magnitude improvement, really the technologies, the technology it is, and it always gets down to people. So this is great, this is wonderful. You've spoken to me, my heart is full of opportunities and joy. Tell us, what do we need to do? What are these actionable points? Let's say we want to begin this journey? What is it? Well, I think first you need to,

12:26

somebody needs to be the champion in the organization, whether that's, you know, the continuous improvement person, VP of, you know, the CIO or the CFO, likely, it needs to needs to look at this and look at as, okay, we need to, we need to make a change.

12:44

Because it's gonna take a lot of education, and in getting people on board with, with the change, because you know, a lot, they're just used to it. So and they have to look at it from a different perspective. Like, we got a lot of customers who come to us, and, you know, say the, you know, the, the CIO, or CFO is like, okay, we're gonna do this, but then you got, you know, even you know, you have people that are unwilling like or, you know, skeptical, you know, on the lower rungs, and they're like, well, we use this app, and I don't know if this is going to do what we want it to do. And then three months later, they're like, Oh, I get it. Like, it's about the whole company. And we're just, you know, everybody's able to see what's going on in real time. Now, I get it. So it's it, it is an education thing. So it's, it's sort of that mindset of, we're a project business, we need to think like a project business, and what does that mean? Okay, well, then we should look for a project is this system. Right? So that is, that's how people need to think. So just for clarification, how do I need to think like a project business? What is that? What does that look like? I know, it's not what I'm dealing with today. Whereas pay pay pay pay pay? This is okay. And it's like crazy and nutty. That's not a project mindset. What is that? Yeah, so it's really about

14:03

the center, like bringing projects to the center, a lot of companies see themselves, as you know, I'm an engineering company, or I'm a construction company, or I'm a, you know, a manufacturer. First, they see that first, and then they think, but you know, we do it as projects. So we need we do need some project stuff over here. So they and that's how project management applications have typically grown up, there's, you know, they've usually been used for, you know, internal projects where, you know, it's just,

14:32

you know, it's something you might you got some projects doing, you're trying to improve the business, and it's internal. And it's, it's sort of separate from net, the bottom line, really, but when you're a project based company, it is the bottom line, the projects drive, the business, the revenue, the margin, it's all right there in the project. So the project has to become center, and the way that they think and they approach their business and they approach their systems and how they support their business.

15:00

They have to think projects first. And then oh, that's true. I'm a project based company, I'm a project business. And at the same time, how do what what do I deliver with my projects, that's, that's the difference. So I deliver a deliver an airplane, or I deliver a turbine engine or I deliver, you know, steel modular frames, you know, that, you know, it doesn't quite matter.

15:28

To a degree, what the actual product is, or the services, if you do it by projects, you need to think projects first. See, it's interesting, you're changing my mindset on that. And so I get it, I get it from the perspective, if I'm a black and Veatch or a key wit, or a Jacobs, and they make a lot of money doing projects, that's what they do, we've been on this, we're going to do this project, and we're going to, you know, build this water treatment facility got it, there's a beginning, there's a middle, there's an end. And that end is a delivery date. and everything in between is the budget and executing, got it, I can put my arms around that type of a business as a project business. But I think what you're sharing with the listeners and myself is that even a manufacturer that's manufacturing, plastic pieces, whatever it might be internal to that business, our projects,

16:25

I might, I might have a project to optimize that line, I might have a project to do whatever. And and from that perspective,

16:35

I shift my mind from manufacturing to a project and therefore, that drives that optimizes, because I have a project mindset, even in those environments. Is that correct? Yeah, it can be used that way? Absolutely. Because you know, that, and this is sort of been happening for a while now in the industry that, you know, every everything's becoming project fat, you know, projectized, you know, so yeah, you know, people are trying to make that shift, I just think, you know, the project based companies that were where they are delivering through projects, those are the, those are the key people that need to think this way, they need to make that shift in mindset. And then the other other companies who, you know, they may not necessarily be project based, and how they deliver their products, but they can be if they, you know, think about it the right way. So when we you started talking about these silos, which I understand it, and we've all experienced, I know, listeners out there, you experienced, you're living it today, by the way. And one of the things that I think is a driver, is how do you create a unified process map to make sure everybody knows where they're at, and drive the process with drive the system? So there's that you have to have an incredible conversation around that. And everybody's got to shake their heads and say, Yep, that's the process now. Right, that's how we do it now. You know, and that's one of the great things about it is to you systemize, the process, you know, and around that the best practices of your company. And so it is standardized, you know, you can, you know, and that's part of what, you know, the AARP gives you, and it gives other companies in different industries, like, you know, retailers or distributors, distributors, or those high repetitive, you know, volume manufacturers, everything's in one system, and everything talks to one another. And it's all standardized. And that's what gives them huge amounts of efficiency and productivity. And that is what we're trying to do for project business. So you bring your projects inside and into a standardized system. Now you can actually, you gain a lot more control over the process. And but you also give it your you're maximizing productivity through that process, and that standardization. Alright, so what I hear is that I've got to have,

19:03

I've got to have the right individual in place to be able to be that champion, I'm going to have to go through the process, and agree that we're going to take these fiefdoms, these, these silos and begin to bring them together and we're going to be a project centric, focused business. Right now, that's a lot of pain. That's a lot of change. That's a lot of frustration and pushback and all of that stuff. That's why that champions there, you better have better have a strong shoulders, and then

19:41

I'm going through this pain, what's the benefit? What am I going to see? I'm already dealing with it I'm already losing money here. And it's it's it's the devil I know. Right? So there's, there's a lot of there's a lot of different ways to measure ROI on something like this. So I'll go through

20:00

Uh, sort of the two. One is obviously the hard costs. So for example, if you have, if you're using 10, I mean, we've had customers that come to us, and they're using 13, different systems, you know, different applications to do different things, resource management, project management, spreadsheets, scheduling, product lifecycle management, all that stuff, right, and they got all these different systems, well, if you can eliminate 13 different systems and bring it down to one, like that, already, is just those hard costs in in the licensing, but also, the main maintenance of all those systems is is dramatic, as far as cost savings. Now, that's, that's one. But the real big benefit, I think that's even harder to measure is is the

20:47

is the productivity, the visibility into what's going on the real time connections in your business that just speeds everything up, and makes it and increases quality of your processes and your delivery. So all that getting into the one system that does that. So for example, I had a customer, we had a customer come to us, and they didn't know they, they would do very long engagements with their customers probably three to five years on average. And they wouldn't know if they made money on that project. Till 90 days after it was totally complete. And

21:29

and it's just, it's, it's kind of amazing.

21:33

can operate a business like that, right? So now, you know with with the Adeaca PBA. It's real time they know exactly where they're where their project stands as far as profitability, revenue, everything at all times. And so now they know, you know, what they need to do how to make adjustments to make sure that they're going to make money on that project. I would imagine that this creates a business that has greater resiliency greater, given the fact that we had the pandemic, a lot of people, we're not in a good position. Now, I would imagine that there has to be conversation of business resiliency. And this to me speaks to resiliency. Now, with that said, I see the value proposition, I understand the the need to transform that business and have that conversation. Can I want to do it incrementally? Or is it a big bang?

22:28

It depends. Yeah, it can, it can be incrementally depending on where you're at. So for example, we work off the Microsoft MVP platform. So a lot of times they'll implement

22:43

us with with the platform at the same time. And that's that's a big job right there. But then it's really the the adoption that could be incremental. Yeah. Right. So yes, you've got, you know, like we talked about, you got these different silos, and you can't just get everybody use it now. Like, you need to focus on one, maybe bring them over, and then focus on the other one, bring them over it, there is a whole change management process that needs to happen like that. And, you know, it's it's, uh, yeah, I love that. Yeah. Because you want to minimize that, that frustration. You want adoption, you want to be able to bet Yeah, that's great. Get victories? You know, all of that good stuff. What are the roadblocks?

23:25

I think

23:27

there's, there's a couple. One is when they go and look for these typical, these project based companies, when they go and look for any RP or business system, they actually aren't looking for, you know, what project business automation they're looking for. They're looking for accounting, right? They're looking for accounting, some expense reporting, maybe some timesheets, that type of thing. They aren't. So the first challenge is to the roadblock is to open up the scope of what you're looking for. Because it's, you know, there is better a better way to do things out there. So you have to open up that scope, what you're looking for. And then the next challenge is just like I think we talked about earlier, getting that champion and getting getting everybody on board getting that buy in from the you know, from the executive level. Yeah. You know, that's, that's a common tale. With any,

24:22

as we're talking projects, it's a common tale with all projects, it seems like you better have the right champion in place to really push that, that project forward. Alright, let's, let's talk about how we get a hold of Matt, you might be speaking, something that's touched somebody's mind and heart and says, Yeah, I got to get a hold of Matt, how do we get ahold of you? Right, so just Adeaca.com, right, so just go to Adeaca.com. And we have lots of information, lots of documents you can do you can download as well. We have the project business automation blueprint, which sort of defines what we've been talking about.

25:00

gives you a little bit more in depth view of what PBA really is and what it can do for your company.

25:07

And then, you know, just reach out to us, we'll engage with you.

25:12

at any level, I mean, even if you're just looking for some information, you know, we're not here. We're here to educate, is what we're trying to do. That's really what we're trying to do. That's a beauty. All right, Matt, thank you very much for joining the industrial talk podcast and sharing this insights into project business automation, cool stuff, my friend. Thank you very much, Scott. Go to Adeaca.

25:38

Alright, listeners, we're gonna wrap it up on the side, we're going to, I want to make sure that we've get the link to the PBA blueprint, that is a opportunity for you listeners out there to sort of route around to look at that particular thing. And also the contact information for Matt, and all of the social. That don't come to me and say, I can't get a hold of Matt, because I'm gonna have it all out on the industrial talk.com. site. Again, thanks, Matt.

26:05

Thank you, Scott. All right, listeners. Don't go away. We'll wrap it up on the other side. You're listening to the industrial talk Podcast Network.

26:17

All right. Thank you very much, Matt, for coming on the industrial talk podcast. I absolutely love the conversation, great innovation, great solution for companies that are really project centric. Right? It's a must. Let's remove all the chaos that can exist within projects because it's happening. It's been happening. There's a solution, Adeaca. Alright, reminder.

26:41

Put this on your calendar October 5 through the seventh. This is IoT solutions World Congress, you got plenty of time to put it on the calendar right now. We're going to be talking all things IoT, Ai, 5g and everything in between highlighting the best of the best at that particular conference. Let's get back to normal. And the second one, the manufacturing and technology show.

27:02

That is November 9, to the 11th. beautiful town of Cleveland wonderful people wonderful venue. Alright, you've got them down, make it happen. Let's get back to normal, the sooner we can. Be bold, be brave, daring, greatly hanging out with people who are bold, brave, daring greatly. You will change the world industry changes the world. Thank you. We're gonna have another great conversation right around the corner.

The post Mr. Matt Mong VP with Adeaca talks about Project Business Automation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Dean Bushey, Transportation and Mobility Expert at Hitachi America about “The Power behind a Connected Transportation System”. Get the answers to your “Connected Mobility” questions along with Dean's unique insight on the “How” on this Industrial Talk interview!

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

hitachi, dean, transportation, transportation system, people, optimize, airplane, talk, vehicles, industrial, mobility, solution, collaborate, connected, innovation, world, customer, company, goods, exciting

SPEAKERS

Scott MacKenzie 00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get right Welcome to the industrial talk podcast absolute honor that you have joined this platform that celebrates you, you industrial hero, you're bold, you're brave, you dare greatly. You solve problems, you innovate, because you're innovation issed. And you're changing lives and you're changing the world. That's why we celebrate you on this particular podcast.

00:42

You know, what?

Scott MacKenzie 00:43

industry has changed so rapidly? It's an exciting time. And if you're thinking about getting into a career into something that is exciting, yeah. Industry, is it because we are talking innovation like nobody's business? Now in the hot seat, gentlemen, that by the name of Dean bushi, he is with Hitachi America, he is the transportation mobility shmi, or subject matter expert there. And I got to tell you, if there's a topic that needs to be discussed, it is definitely that one, let's get cracking. So, so what's great about this? So what's cool is that Dean massive skills, massive skills, stack card is just dripping with skills. And he we talk about connected transportation systems. Now, you're saying to yourself, Scott, why would we want to do that? And it's everything moves by some form of transportation? And can we improve upon that? Oh, yeah. Oh, absolutely. We can, people like Dean, Hitachi America, and others, they're really exploring the innovation that is needed for that particular next generation, that ability to be able to focus on a customer 100% in their transportation, in their logistics in their supply chain solution. And it just gets down to that connected capability to be able to see exactly what's going on. It's exciting, and it can't be done. This is not pie in the sky stuff. This is not something that you're gonna say that it's just not gonna happen, we're gonna still deal with it, no, this this, whatever we call this next normal, has really created a sort of a focus on some of the challenges that take place within our transportation system and the need to be able to bring in electrification, the need to be able to think about autonomous vehicles. Just in the last mile, there are so many subjects, and and topics to discuss in this particular, you know, if you look at a transportation, supply chain, you know, logistics, it's all there and connected. Before we get into it. Just FYI, I want to be able to just sort of once again, plant your seed, the industrial talk is all about education. Got it. Dean's right here, educating, it's important, you got to stay ahead of that. You got to collaborate, you don't have Dean and company, they collaborate with a number of other companies to be able to come up with solutions that truly meet customer's needs. And then definitely innovate. The future is truly an innovation as type of platform it it really pushes the envelope, and it's an exciting time. The industrial talk platform is sort of going through a an upgrade, shall we say an industry industrial talk to Dotto, that means we want to be able to facilitate that education and get the greatest and latest information on whatever you want to talk about that innovation that's out there that will make you a better company that will make you a better professional, and to be able to collaborate with these individuals that will say, Hey, we want to do it with you. We want to be able to create and change the world by collaborating and then finally, deploy an innovation, deploying innovation that truly transforms the world. That's what industrial talk is all about. That's what the two dot o focus is going to be on. There's a lot of great stuff out there a lot of wonderful conversations to have. And I'm telling you right now, this guy right here on this side of the microphone is absolutely jacked. All right, deep transportation, mobility, subject matter expert. And I mean, we just scratched the surface in this conversation. And he's the go out to a stat guide. It's it's deemed dash bushing. That's bu sh e y. Find them reach out to him. He wants to connect. And he is an absolute wealth of knowledge. And I'm telling you, once again, we're just scratching the surface because when we start talking about connected capabilities, we're talking about utilities. We're talking about the necessity for cybersecurity. It just never stops. Alright, let's get cracking. Enjoy the conversation with Dean bushi. Dean, welcome to the industrial talk podcast. Thank you very much for finding time in your schedule to talk to the listeners. How are you doing today?

Dean Bushey 05:13

I'm doing fantastic. Thank you for having me on the show.

Scott MacKenzie 05:16

I love it. And he's with Hitachi America. He is a subject matter expert when we start talking about transportation and mobility, but I'm not going to talk about it you're going to talk about, give us a little 411 on who Dean is, and where do you come from and why you're such an incredible professional.

Dean Bushey 05:31

Sure, I've got a military background, I spent 25 years in the military as a pilot and manner leader.

Scott MacKenzie 05:40

Hola, Hola. Hola. Hola. You just can't gloss over that. I'm looking at your stat card out on LinkedIn. And I'm still trying to find pilot. And that would have been just really great to include there because I would be just all geeked out now. Now I'm geeked out now You caught me off guard because I'd rather talk about that.

Dean Bushey 05:58

Well, if you want to talk about flying airplanes, I love flying airplanes. I went to the Air Force Academy and I went down to pilot training in Arizona, I spent three different tours overseas, flew seven different airplanes, got some combat time, flew unmanned aircraft. So we did a lot of different things in the military, which prepared me for long range transportation, a lot of the time I spent was in C fives the biggest airplane we have. So we were we were talking about how to optimize the flow of goods and services and people. introduction into my own transportation, mobility. And then I got a PhD in computer science, went back to the Air Force Academy, taught back there a little bit. But then they put me out in unmanned aircraft where we were trying to have the aircraft deployed overseas, and the pilots back in Dallas, or in Las Vegas, or in Washington, wherever the pilots may be. So we were trying to optimize the flow of information back and forth. The video and the command links via satellite to airplanes that were long range a bunch of different places. So

Scott MacKenzie 07:07

I have to was there ever a delay? Like I mean, if you've got that distance, if you're, you're flying over, you know seas, and you've got your command here and in North America, that was there ever, like an information delay?

Dean Bushey 07:19

Yeah, there's three quarters of a second delay each way. So when I move this way, with the stick three quarters of a second later, the airplane will do that. But it takes three quarters of a second to come back for me to realize the airplane did that. So it's about a second and a half delay via satellite, which makes it really tough to land via satellite. That's usually why you have a local unit that captures the airplane and lands, the airplane locally.

Scott MacKenzie 07:49

That's a whole nother conversation that I would love to have. I think that's just but we can't because this is industrial talk. And we got to talk about transportation and mobility and the challenges associated with it as I push that whole other subject to the side, and I'm not very happy with that. Thank you very much, Dean, appreciate you catching me off guard with that. Sure. Anyway. A lot of conversations with a lot of professionals that have been on the on the the industrial talk podcast, talk a little bit about that, that the challenge is going forward mobility wise. In the transportation, the challenge is this whole conversation about automated vehicles and autonomous autonomous vehicles, all of that is just this big soup of interest. But how do you how do you make? Oh, how do you make sense of it? Where do you go? What do you start first, Dean?

Dean Bushey 08:42

Yeah, that's an interesting discussion. So I view transportation as going back to the old movie planes, trains, and automobiles. And it's really moving people and goods across all of those spectrums. So if you get focused just on making a car drive itself, or making a train super efficient, and on schedule, I think you're missing the boat really for, for me, it's about getting you or a package from its warehouse to its final destination. And then if that involves a lot of different modes of transportation, whether it's the delivery guy, which is last mile, whether it's putting it on a train, putting on a ship, putting it on one of my airplanes, and I'm going global, all of that comes into factor. So you as the customer and we talked about a little bit of yo care where the package started, you just want it tomorrow. Well, that's a whole transportation system. That's got to be integrated, optimized, examined, and then from a company like Hitachi, we're really into optimizing the flow of information and goods and services. That's where we can come in and make a big difference. But it's it is an information question, right? It really is.

Scott MacKenzie 09:58

I mean, I think the The The, the, the infrastructure and sure it could be optimized, but it's really a collection of data and that that ability to be able to decide on what that data means, right?

Dean Bushey 10:12

You are correct. And you would actually maybe, or maybe not be surprised that how a lot of this information does not flow smoothly. There are different API. So if I'm trying to get information from a cell phone, and an autonomous vehicle and a train, and maybe a traffic stoplight, all of those have sensors, they're all information providers. But those those if that information doesn't actually talk to each other real smoothly. So the key to make a connected transportation system, and that's really where my that's it, that's

Scott MacKenzie 10:43

the that's the term Go ahead.

Dean Bushey 10:45

That's, that's the secret sauce. So connected transportation system, making a smart, which is what you were hinting at, is getting all those various data sources to one communicate. And then when you need and then to, you need to adjust them at three, you need to make smart decisions for you. If you're the customer, I need to be able to answer questions you may have like, how do I optimize the flow of this traffic through this neighborhood? Or how do I optimize the flow of my palette from beginning to end and its journey?

Scott MacKenzie 11:17

See, this is where it seems like a huge challenge. I mean, it's massive, because if you just go out to the the Interstate, you see trucks, you know, you go to the rail yard, you see a bunch of I mean, it's just full of stuff, and we move stuff all over the world. Right. And, and in that network, there's there's inefficiencies. Where do you Where do you just sort of, from your perspective, where do you just start like, with that incremental approach? Yes, we got this. Yes, we're talking about this, but let's just start here. Greatest bang for the buck? How do you answer that? I don't know how you start? I mean, who brought up? You brought up street lamps? And I'm like, yeah, you could, you could do that, too. You know, I mean, please?

Dean Bushey 12:04

Well, I really think you need to, from a business perspective, you need to focus on a customer. So if if my customer, for instance, we have a customer in Florida, just outside of Orlando, I was there a couple weeks ago, and they've got a private community. And they're we're really interested in the smooth, seamless flow of people through their community. Well, that brings up one use case. Now we've defined this whole transportation system gets really I don't say simplified, but it gets focused on how do we integrate their micro transit, micro transportation, which is the shuttles and the scooters, and small bikes to their collective transportation, they have autonomous vehicles that are going to the community. That is their bailiwick. So I focus on that and we get into a use case problem, then we talk to you as a customer and say, What are your pain points? What are you not doing? Well, nothing talks to one another. And then we started exploring, okay, well, that's a pain point. And maybe Hitachi can help you do all of it, but most likely Hitachi will not. And we found that it's better for us to say, all right, if we can define the pain point, we can start to evolve solutions with you, we co create solutions with the customer, and then say, well, maybe we need to bring Intel them. Or maybe we need to bring Amazon Web Services with their cloud storage devices. And now we have the power of Hitachi, Intel and Amazon Web Services, jointly coming with a solution to a problem that you as a customer, once you get a solution, then we have a joint solution. That's probably from our perspective, business wise, repeatable. Now we have a solution that maybe Las Vegas will want, and Miami will want and San Francisco will want.

Scott MacKenzie 13:51

Yeah, you bring up a good point about the necessity to collaborate, I don't think and it's not a slam on on Hitachi or any other company. I think the use cases are that complex. And you end up in and and for a company to be able to say, yeah, we could do it soup to nuts, I don't think so it requires, you know, that collaborative desire and mindset. I just think it is. And that's the right way to do it.

Dean Bushey 14:22

Another one we're trying to tackle another use case, for example, examining is multimodal at a freight level. So if you think of a ship going across the ocean, it's got all these pallets on it. It's got all these cargo bins on it. It has a bill of lading. Well, when it gets to the port, there's a separate system that gets it off of the boat and puts it on a train. It needs a new bill of lading because those systems don't talk to one another. But when it gets to the trucking yard where you're trying to truck it, it's got a different bill of lading. So this multi modal, smooth flow of goods and services. requires, it sounds really simple. But it's not. You need sensors that tell you where the packages are, you need to optimize scheduling routes, you need companies that have great sensors, companies that have cloud based storage. And no one company can do that. So now we start to collaborate and come up with some solutions, Interim solutions as

Scott MacKenzie 15:20

we're moving towards an optimized solution, these the necessity to generate new bill of ladings is there a solution or a use case that says, hey, from from overseas manufacturing, all the way to destination, whatever it might be, whatever, whatever that that is there a way of being able to consolidate that, that solution that technology, the bill of lading, or just,

Dean Bushey 15:50

I love its legacy, obviously, a lot of it is has been in place. And once we start digitizing, and making everything less manual and less paperwork wise, you're going to start seeing a lot of solutions. And I really enjoy Amazon, I like working with them. They're they're coming up with solutions based on commerce. So money is driving them to optimize their solutions. They're getting supplies from all over the world. And you may or may not like, like the size and scope of their business model, but their business model is driving innovation based on money. And the flow of goods. So

Scott MacKenzie 16:31

it's, it's quite successful. And we had this conversation prior to the podcast, and I called it the Amazon effect. And it really because they focus on that commerce. And definitely the the customer because they know that the customer's impatient, I want my like, go out there. That's, that's, that's an interesting challenge. And they deliver. You know, now all of a sudden, you get the little vans out there, the Amazon vans, they're doing the last mile they're doing whatever that is. And I I mean, I can't help but like it.

Dean Bushey 17:12

And, and as much as it sounds like it's you ordered on Amazon Amazon's website, it's an Amazon product delivered by Amazon fulfillment centers to your house, you bought it from a bunch of different companies. You had a shipping company, you had to have the ports, maybe you had the government involved as far as clearing those islands that come in, you have local communities you had have roads that were able to deliver to your house, maybe you had connected communications amongst the communities. So all of that happened, even though it looked like Amazon to you all of that happened because you have collaborative systems

Scott MacKenzie 17:48

where Yeah, and and now. And now if I don't, if I don't get a notification that my drivers 10 stops away, I'm frustrated.

Dean Bushey 17:59

I'm ready to cancel my order.

Scott MacKenzie 18:01

Like, what's going on? What kind of service is this? So with that said, I mean, there's just, it sounds like there's a lot of great and wonderful opportunities to truly great bottom line value, great customer service, great. All of the stuff that that you do so desire. Where do you see it going? Because it's not going to stop? Right? It's just not nobody's going to say, All right. We tried this whole supply chain thing that we're done. We're going to go back to the old way. Where do you see going there?

Dean Bushey 18:37

Yeah, I really see a big I wouldn't I'm some people would say it's a disrupter. I'd say it's an enhancer, when you start talking about the electrification of vehicles. Ah, I'm gonna I'm gonna leave alone, airplanes and maybe electric in the future, but cars transportation systems, when when you talk about the electric infrastructure that's going to be required to support large scale fleets that become electrical. I mean, you start at the automobile, OEM manufacturers, those plants all are producing internal combustion engines. Those plants need to be modified and optimized to produce Evie vehicles. Is the battery going to be separate from the vehicle? You can have battery manufacturers and vehicle or is for get a pretty spot? Then how do you charge these vehicles? Where do you charge these vehicles? And what is the impact on the grid? Are we going to have an issue where everybody plugs in at five o'clock and all of a sudden, the energy grid gets a hit? Probably? Yeah. What are you gonna do with all the gas stations when you start earning an electric vehicle? You may you in California or New Orleans or me in North Carolina, we may be able to find a charge station. What happens to all those old gas stations they have to be converted? And then how do you get those systems to talk to one another right now nothing talks to one another. I think That's why I say it's an enhancer. It's disruptive. But when you go to electric vehicles and electric charging stations, there's a great opportunity to optimize based on the communication among those stations and communication among vehicles.

Scott MacKenzie 20:14

The and correct me if I'm wrong, the dean, the electrification of these vehicles is key for the autonomous, right. It's it sort of, it just sort of goes hand in hand. So I've got these automated vehicles out there, I might not have the resources to be able to deliver the truck. But is that is that it has to be electrification.

Dean Bushey 20:38

Correct. I spent a year with voyage on autonomous vehicle company. And they did. They had a hybrid. They had a Chrysler Pacifica, which was a hybrid vehicle. But everything about the vehicle had to be electrified, because you had a massive computer in the back, right? You had the brains were in the back of the computer, or the car that were making split second decisions based on sensors, which were all electric. So there had to be a very large electrical source of power. Wow. Yeah. Yeah, if you start making more than more than autonomous, autonomous is fun, but autonomous and then connected, where it actually could transmit and receive data via Wi Fi or LTE or 5g as it comes out. Now you're making now you get me really excited. It's where the future is here. See,

Scott MacKenzie 21:32

that's, that's right in line with your statement of connected transportation systems. That's it. It's people like you and others who who think about this, you know, night and day, which is pretty cool. Thank you for doing that. Because, but for people like me and others, it's it's a, it's a pretty cool food future. But we as consumers, yeah, we take it for granted. I take it for granted that I'm going to get my package out there, I don't see the nuts and bolts into how that sausage is made to get that package to my front store. And now now somebody takes a picture of it, it says this is where it's at. It's like, yeah, there. There it is. I mean, it just keeps going up. And it's just little things like that.

Dean Bushey 22:13

When you Yeah, well, this is almost for soccer, because you asked me how I was doing at the beginning of the podcast, and how do I like to talk to you, America, I love it. Because Beverly said, Dean, we want you to stay on top of the transportation industry, we want you to stay on top of mobility, which means that my job is to make sure I'm on the cutting edge of all the innovations. And it's it's huge and it affects every phase of life. I think it's one of the biggest enablers or disruptors, whatever you want to call it, transportation is going to affect everything. Obviously CODEL shot a lot down, and it's going to change transportation. But if we can enable people to be able to move about cities, and we enable the movement of goods and services, and we connect all of this, that's just really exciting to me, because you're making a difference in people's lives. You're not, you're not just doing something to deliver whatever you're making a difference.

Scott MacKenzie 23:06

Here's a question that I don't know if there's an answer to it. But let's say Amazon's Amazon, Amazon is going to have the capital to be able to do whatever it really wants to do and to be able to innovate the way they want to innovate, to benefit themselves, the shareholders, whatever it might be, whatever that driver is, but what about, what about the mid to small companies that price point? How do they How do they participate in this this brave new world?

Dean Bushey 23:35

I think there's lots of opportunities. I do a little teaching on the side to computer science students. And we talk about several facets on how you can get into this, whether it's the passenger experience in the vehicle, maybe you're designing a new infotainment system or a connected system where that if you're driving by a coffee shop, you get a pop up of a coupon on your phone saying, Hey, I recognize that you're virtually in front of a coffee shop. Maybe it's the Eevee design or designing batteries, and you're doing a computer design of what we would call a digital twin, a simulation. Maybe you're helping with the mobility phase of it. There's just there's just so many avenues for people to get in this game. And yes, digital companies tend to expand and they can tract and then merge very quickly. But so do computer science technicians they they they spent a year at a company and they're going to a next company and they're doing amazing thing. So it's really exciting time to be a technologist in this Evie changing world because there are so many paths and the small companies

Scott MacKenzie 24:49

is where it is the AI and yeah, no I agree with you 100% on that that's true and it's the it appears that though it's true Blue Ocean opportunity. And it's it's not even bound by your imagination you can, if you can think it, you could probably execute upon it, you might might be able to find somebody to help you work through it. That's pretty good. But you know what you just said it's sort of Minority Report ish, the movie, where, where are you driving by? It's like, hey, look at that this coffee shop has something on for sale. Hey, hey, you need a shirt. You were talking about the shirt? Here's a shirt for sale right next to you. Yeah,

Dean Bushey 25:31

it's, you know, it's you. We even haven't even touched on cybersecurity.

Scott MacKenzie 25:38

That's a whole nother thing. Transportation Systems.

Dean Bushey 25:42

Somebody's got to be smart enough. And hopefully, it's the kids that I'm teaching. They're smart enough to start developing systems that are secure, robust and reliable, and have backup systems. Because when you connect to things, there's a sort of intrusion. There could be

Scott MacKenzie 26:01

sort of intrusion. that's a that's a whole nother conversation. I like the conversation about cybersecurity, because I think that it's, it's one of those topics that nobody wants to have, but everybody has to have it.

Dean Bushey 26:15

When it's working fine. I

Dean Bushey 26:16

just don't want to know when to do

Scott MacKenzie 26:18

Right. Exactly. I don't come to me and let me hear my dirty laundry and and say that, no, it's it. That's a whole nother conversation. And yes, if you know somebody within Hitachi America that wants to talk about cybersecurity. I'm all ears. We're all headphones. We're all my

Dean Bushey 26:35

Yeah, I definitely have some

Scott MacKenzie 26:36

people that would love to talk to you because it is a great topic. And it's like you said and I think that we just there's that human element, the gravity of it is so it's it's like overwhelming. And and the same thing in the world of cyber in those same thing with the this whole digital journey. It's from me, simple mind. It's overwhelming, but it's it's exciting at the same time.

Dean Bushey 27:06

One, one particular use case that's a little bit outside of mobility. But I've tended to become a utility infield player for Beverley just whatever she needs help on I I plugged myself into. We were designing some advanced energy management systems for a town outside of Orlando. And basically it's grid, a grid load balancing, if you think about what happened in Dallas have a demand and peak demand cycles. So connecting buildings, what are the the energy source, the grid sources traditional grid, or its solar or floating voltaic cells, or whatever, you want to put Eb charging stations, connecting buildings and parking garages so that they manage the load much better? Building says, hey, I've got a real high load and the feeder from the Orlando utility company says, hey, that's a pretty high spike. Some of the other buildings can come in and go Okay, well, we have excess capacity. Yeah. Well, so that introduced a connected system, we immediately had to go to our cybersecurity people and say, all right, we need to have you part of this project to say, Hey, there could be intrusion since we're communicating wires.

Scott MacKenzie 28:20

I love it. It's exciting. And it just seems like the the speed at which all of this is happening is is lightning. It because you guys just sort of sit around, I don't know, hang around the water cooler. And you know, chirp about how we can digitally transform everything in the world.

Dean Bushey 28:40

I really wish I was 20 years old to get it because I think the next 20 years is going to be amazing.

Scott MacKenzie 28:46

That's exciting. Well, let's put it this way. We're gonna have to wrap it up. However, how do how does somebody get ahold of the dean

Dean Bushey 28:54

told me at Hitachi, so I will provide you a my email address. It's not pushy.hs. Guy calm. I'm out on the web. I've got several different places where you can see my writings on Hitachi data, LinkedIn, you can find me on LinkedIn, but usually great way to get a hold of me.

Scott MacKenzie 29:16

Which is pretty cool. Because you've got Dean dash bushing, which is very, you were an early adopter to LinkedIn and must be because because I'm sure there's other Dean Bushey.

Scott MacKenzie 29:27

I live in the digital world.

Scott MacKenzie 29:30

It's it's dead sexy. I'm telling you. It is and I, I geek out. I'll be the first to do that. But Thank you, Dean for finding time in your busy schedule. And, and sharing with us a slew of information and insights. I'm overwhelmed. Now. You're a disrupter. That's what you are doing. Alright, thank you, Scott. Appreciate it. All right. Thank you listeners. Hey, hey, we're gonna be wrapping up on the other side. All of the contact information for Dean will be available And really appreciate you joining the industrial talk podcast where we celebrate you industry professionals. Stay tuned. You're listening to the industrial talk Podcast Network.

Scott MacKenzie 30:16

All right, a big, big kudos to Dean Bushey. That's b u s h e y madstad card out there on LinkedIn, told you the information in the content would be just absolutely to die for. Man, I'm telling you. I'm just taking the innovation. And where's it going?

Scott MacKenzie 30:35

What does it look like? What

Scott MacKenzie 30:36

did we can look like in 10 years? Not a clue. Like guarantee it's going to be different. And it's because of people like Dean Petacci, America and others, pushing the envelope, wanting to collaborate. Definitely want to innovate. All there. All right, reminder. It does real talk to Dotto and that is where you're going to go. That's where you're going to go to educate. That's where you're going to go to collaborate. And that's where you're going to go to innovate. And you're going to find people like Dean bushi out there, and you're going to reach out to that guy, because you need to because he sees the future and others on the industrial talk podcast. Absolutely true. So do not hesitate. Go out to industrial talk.com find out more. All right, be bold, be brave, dare greatly hang out with people that are bold, brave and daring greatly and you will change the world. We will be back with another great interview shortly.

The post Mr. Dean Bushey with Hitachi America Talks about The Connected Transportation System appeared first on Industrial Talk.

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PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

companies, platform, b2b, magento, open source, people, business, conference, changing, industry, website, customer, product, big, world, talk, oro, b2c ecommerce, online, absolutely

00:03

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast, a podcast that is dedicated to industry heroes such as yourself. But if you're looking out on video, I'm pointing at you right there. Yeah, that's you. You're bold, you're brave. You're daring greatly. you innovate like nobody's business. And you're changing lives, and you're changing the world as we speak. And that's why this podcast is here to celebrate you. Thank you very much for what you are doing. All right, we got another one. And you're saying to yourself, Scott, you always have great interviews? Yes, I do. Because industry is great. And people are great. So get used to it, because that's what we're all about. Yoav ever

00:59

could nurse. Okay, that's good. That's why Oh, a Kutner. And if you go out to his stat card, his LinkedIn stat card, you will quickly notice that he is smarter than I am. Alright, let's get cracking here. All right, we've got a couple of things that we've got to start to

01:19

do some business here. All right, I'm all about education, you know that that's what this platform is all about educating, and I'm all about collaborating, I'm all about innovation, you got to do that. If you want to survive, rebuild and prosper in this new world, you're gonna have to educate all the time. You can't come to me and say, Scott, I don't know how to educate. It's, it's a world wide web out there. There's a lot of great stuff in it. And the industrial talk podcast is dedicated to that education. Now I want to point out something that is just absolutely spectacular. This was brought to you by those wonderful people at the University of Wisconsin Milwaukee. It is the connected systems Institute. Now just go out to uw m.edu, forward slash CSI, get all that information and they're just educating the workforce of the future. So we talk about industry for Dotto digital transformation in everything underneath. And that organization is absolutely Dedicated To Your Success. How can you can't you can't argue against that either. This platform is just really just chock full of great stuff for you.

02:24

You'll have How are you doing? Oh, I'm doing fine. How you doing? I'm well, thank you very much. Thank you very much for being on the podcast. I'm excited about this conversation. As you can tell, I've got your to get your website up. I've got your stat card up. And I've got pretty much everything about you up even your form up. And

02:45

so we've got about about five days of information to cut into about 20 minutes of a conversation. We're not going to do that.

02:53

All right. For the listeners out there. Give us a little 411 on who you are and why you're such an incredible technology professional. Absolutely. Well, thank you for that. I I've never heard that I'm an incredible technological person. But we'll say we'll take it we'll take

03:11

your your your LinkedIn stat card is lying. Because it's it is

03:15

although your your

03:20

All right. So yeah, let me talk a bit about so again, like I mentioned when we were first contacted, I'm around for a while. We talked I talked with you. Yeah, it was around with mainframes, Vax computers. I've seen a lot of things taking over. I remember just to show you how not smart I am. When the first time somebody showed me the internet that was like that's a fad. Nobody's gonna look at these green screen withholdings data. And so, you know, that's the first time I saw

03:51

you

03:54

a big one. Yeah, there goes the smart compliment.

04:00

You know, I was listening to these private networks and stuff like that. That said, once it's started taking over

04:08

my claim to fame was co founding a company called Magento and 2004. Later we released a product called Magento. That was a b2c e commerce platform and open source one at that so we can talk about a bit the open source kind of approach and strategy as we call it. And that platform did very well. We got really good adoption I think at our height when I left it was about 35% market share of all online b2c e commerce stores. Yeah, that was great. With no number with no number two, No, nobody came second almost It was like very, very rare category. Maybe.

04:45

We were in some countries like Australia, we had 50% were number two was home grown. So we really took the market for the b2c market and that we can borrow some money. Yes, of course. It's my side business.

05:03

So we actually did pretty well with that we got really good

05:07

adoption, and learned a lot of what was happening in the world of e commerce at the time. We later in around 2011, finalized the sale to eBay and PayPal, actually, within eBay. And that went pretty well. I think the the product itself Magento is still around, it was bought by Adobe.

05:27

And now it's taking its own life form, it's ready in their version major version too. So great to see that the brand is still around. I mean, it's been, it's pretty caught 11 years already around. So that's Wow, that's right. That's right. Wow, that is a pretty cool. That's a cool, yeah. It's like, I refer to it as my estranged son, because we don't talk anymore. But I love kind of following up on the progression and success, you know, from the sidelines.

06:00

All right, so let's go down this road. And I want to make sure that the,

06:03

the listeners understand, can you just sort of level set, talk to us a little bit about what open source means?

06:11

Open Source, what does that mean? Well, open source is,

06:16

again, kind of a philosophy where you don't want to patent or close source, which is more the traditional term, but they they have code is that it used to be compiled. And it used to be used as a black box, you didn't see actually how things were written and done and implemented. And you would use the product, if you have to modify it or change it, you were limited to whatever configuration or API, or interface was allowed to you to use. But that was it. What happened.

06:44

I think it's already for many, many years. But definitely the 70 took a lot of momentum was developers that were not interested in copywriting if you want or licensing their software and actually provided the code that they wrote, alongside with their source code, with different licenses, which is actually the open source license, kind of story. But again, we won't get into that. But that license allows you to actually use the code and actually modify it with some limitations or not to your own use. So before all these modern Object Oriented Development and all that, that was like the best way for companies to take something that was very close to what they needed, but not 100%, modify it from the source code, without limitations and making actually sure that that works for everything they need to do. And with the biggest thing is no vendor lock in, because there was no necessarily relationship between the vendor the the actual producer of the software and the company using it, which was beautiful, right, because you would get somebody work and just build on that and use it for your own needs. That said, What happened usually around then open source is an ecosystem of a community of developers community of users, the actual software vendor. And that usually caused these open source tools to get developed so much faster, and adopted faster and get feedback faster, and move faster than the closed source solutions that were very limited. And that's why open source is something that's ongoing for the last 40 years in very high speed. I mean, a lot of people don't even realize and learn when I say people companies we talk to don't even realize that a lot of the tools that they're using are actually based or built on open source code, right that somebody was using. Now today, if we jump ahead a bit, though, this is as technical as we'll get, probably. But if I jumped ahead a few years now, today, the actual source code with older object oriented API's after I mean service oriented architecture and stuff like that maybe is a little bit less relevant, you will not necessarily go and modify the actual core code. But you'll build on top of it extended. But were open source is still very much important is like I said with the license. So what you're actually able to use it how you're able to use it, are you able to resell it, you're able to use it only internally, stuff like that. So it's all about the license today, and how you can actually use it for your own benefit. There's a big case right now going on, you know, with Google and big lawsuit there. So I think we are in a place where today open source is more about the license, the freedom to actually build on that use it commercially. Without again, the vendor lock in, which is the biggest part of so you, if you like the vendor, you work with them. If you don't like the vendor, you actually can invest in your own developers and make sure that technology works. And again, with no limitations, which is if we look at SAS platforms like Salesforce, we talked about Salesforce quickly, you are limited to whatever they expose to you. And you end up building a lot of these custom application living in third worlds around that application, not in exactly that hosting environment, not as efficient and as performance. But when we talk about open source, you can actually start

10:00

They'll modify source code if needed to get extensive use cases. See, and and from my perspective, again, correct me if I'm wrong, I like the speed. Right? Especially today. And when we start looking at, let's say, industry for Dido, all of that whole, it technology itself is just evolving at such a blistering pace. I mean, I just I don't see how you can not

10:24

get more into that open source type of mindset, and be able to deploy solutions that truly meet your business needs as fast as you possibly can. I don't see how you can ignore that. Which then brings us to this, the product that we're going to be talking a little bit about that, once again, listeners out there, it's Oro o. r. o, right, Inc is the.com is the website. The product is a series of Oro and so they got commerce and CRM and platforms and all that stuff. And I'm looking at the website, I didn't just sort of pull this off of my head. I'm just using their website. And I'm just sort of, and the the one that just sort of fascinates me is this Oro-commerce. Can you give us a little sort of background into that? And what is it? Absolutely. So Oro-commerce actually came from what, again, what we learned through the years of at Magento. So we like I said, develop the b2c e commerce platform. The problem was that we started seeing more and more companies that were contacting us that were not necessarily selling directly to consumers, there were more about selling to other companies, which makes them a b2b company.

11:32

We were much younger, and definitely have the ego to match that. And we were open source and flexible, etc. We said you know, we can do anything. So when we got approached, we said, Yeah, absolutely, we can serve your needs, we can build on top of what we we have already. But because we were so focused on the b2c side of the equation of this, yeah, we kind of left a lot of the basic kind of architectural features

11:58

out, right, we didn't focus on them. We didn't even know them about b2b at the time. So when we started working with b2b companies, we saw that fundamental features were missing in the platform. So fast forward, when I left the Magento. Eight months later, we created a new company called aura. And Oro, one of the products we kind of worked was on was the b2b e commerce platform, which is kind of our take on e commerce, but for companies selling to other companies. And so

12:30

yeah, so I got us a step in. So for the listeners out there, let's try to simplify it in a sense, it's like, Hey, I'm Acme, your beta, we can use this platform to engage in commerce Is that it? That's in a nutshell, that's it, we have three main use cases that we kind of talked about, and then we kind of start breaking out from but the first one is exactly what you said, which is the buyer seller interaction. Yeah. And that's the buyer doing some research finding a seller or manufacturer or brand or distributor that he wants to work with, they get in contact to get in touch, submit maybe a request for a quote, or CRISPR, pricing, get this pricing, and then put in an order, right. So taking all that world digitally. That's our main focus, basically, because this world is changing this world is, especially with COVID, we've seen that that conferences, trade shows were not even an option, right? That's where a lot of these b2b business and orders were actually done introductions, etc. So we're really trying to move this whole world digital, that's kind of so so I'm Acme. I'm a buyer and I'm looking for a seller, do I go through the Oro commerce platform to find buy sellers? So I can be in your platform and say, hey, check it out. That's, that's a company and whatever the details associated I can do that in your platform? No, I mean, unless you build the marketplace, which we'll get into that part. But when we're talking, we're just a software provider. We don't provide any services.

14:10

Right. So the best way to find you is where actually most researchers start today is on Google or on any other search engine. I won't get into that war. But let's say any search engine is where today, most researchers and buyers are starting their search today. And that's overtaking any kind of tradeshow, any kind of conference, anything like that. So if you build your site with a platform like ours, you'll be searchable and indexable and then people can actually find you. So you don't have to go through us nobody needs to know who or is we like to be in the in the shop. We like to make other people upfront and successful. So we're not like an eBay for b2b or,

14:53

or anything like that. We are not a marketplace on our own. We do provide a marketplace is one of our features or actual products.

15:00

But we are definitely about running your business, making your business so visible. And that's a big change and a big kind of attitude change, I guess, for b2b companies that they have to be visible online today. They're missing out on so many potential customers, so many potential orders, so many potential deals, because they're not searchable and indexable online.

15:22

So does your platform optimize that? Seo? Whatever, you know, dealio? Why? So I'm once again, I'm Acme. I'm interested in finding a seller of

15:35

I'll make it simple spoons. Yeah, go on my, my search engine. Right. And, and it's because of your platform, which is embedded in their site, whatever this spoon site,

15:48

you you give them a level of robustness that I'm able to find. It's like, hey, check it out, man.

15:55

spoony is right there. Yep. And that we will be actually running the website. Usually in most use cases, we are even running the front end the whole experience, customer experience, etc. We have Yes, we have other implementation, headless, pw a etc. But in a nutshell, we actually are the website that most people will hit either directly or through a CMS if it's a very big company, and they have this content management system in front of us. But we actually have the front end and the back end, you get everything in one. So let me start, let me maybe simplify our first

16:34

our first kind of steps that we usually do with a lot of very traditional b2b companies is just published or catalog online. So that means that they do have a way to get the catalog out of their eirp order management system where where we're not or a Pim, Product Information Management System, that where all the product information sits. But that information has to be published in in a e commerce style catalog style CMS, which is what we built. So we have a very good

17:04

platform to build your website that will actually make all your products visible online. Oh, no, of course, then SEO friendly and indexable and searchable, etc. So a lot of times, that's the first thing we do we come to a company, we say, look, if somebody searches for your products, they find nothing. Best case they find some, you know, this static website that somebody has a phone number on that's frequently goes to a

17:29

phone number to a sales rep that doesn't work there anymore. Right? And, and, and that's what we do we actually create, you know, I'll go all the way back for about 15 years, we create dynamic websites, right, that are actually not static, you can actually update them, you can like any CMS, like you would do for any kind of website, but focused and specializing in catalog publishing. Okay, I got I got it. I gotta interrupt real quick, because you know that that data is absolutely horrible. When you go to a customer and you say, Hey, hey, let's just get this thing online. Let's make it all robust in everything. Give us your catalog.

18:05

That's when it starts. Absolutely. With many we have manufacturers of nails. So when we told her to give us a picture, we say, well, and nails and nail, you know. So yeah, we just have to adjust to how we show the data. So yeah, images, maybe not the strongest suit for that industry. And that's acceptable. Again, you are dinged on Google and all that. But you know, it doesn't change the fact that your competitors will not have better pictures of nails. Right. So for that industry is so cool. Okay, continue man.

18:37

Asian By the way, I'm enjoying this conversation a lot. Thank you.

18:42

I sometimes Yeah, it's nice to meet people that find b2b e commerce. Interesting, because a lot of people would say, Yeah, when I say um, yeah, when I say I'm like in the b2b commerce business, everybody's like what Say again? What, what is that? It's like,

19:00

No, no, but we really love it. I mean, one of my passions and the reason I'm actually doing this, it's,

19:07

it's because I really like coming to companies and kind of automating digitizing a lot of what they do. It's really something I've been doing for many, many years since I, my first professional, out of the army was, like, career as a developer was on a salary program that I was we were developing way back then. And just like for HR and stuff like that, and we would come to companies and automate the whole, you know, HR salary kind of processing and stuff like that. So it was like, you know, who cared, but back then we were, you know, making people's lives so much easier. And it's something that we were, I really liked. I really like coming to a company and saying this, three months down the road, that how much we can help them how much we could have saved them time and, and made their life easier and more productive. And I think when we talk about e commerce, we're putting that on steroids. It's like we can today, really, this

20:00

digitize any process that your company does? automated? And the big question is, what our big problem is we do not replace the sales guys, we actually make them more efficient, more able to find new customers easier, right, which is a lot of the CRM pitch. But we are definitely helping the companies stay relevant, be able to survive pandemics and stuff that a lot of people didn't realize that might happen. But really the way the world works today, it's digital. Right. And, and we're seeing this throughout the sales process. Like I mentioned, most research will be started online today, even if

20:39

I have to go on a tangent here. What's your viewpoint on? Because I'm all into what you're talking about? What's your viewpoint on? conferences?

20:50

Well, conferences are great. I mean, especially we have we have a lot of business in Europe. And and they're shaking hands, having a cup of coffee is still a part of how you do business. I think the shock of the pandemic and and our European customers was a bit bigger. We actually had still salespeople traveled there, and we were like, what's happening today? Well, they will, they won't shake, you know, they won't sign the deal without shaking the hand. So it's something that it's still relevant, I don't think it will go away, I think, you know, people are still happy to meet each other. But like I said, you can come much more informed to the to conference, right? If you before you go to a conference, you can actually start searching online, some of these companies. Now, if you come in form, you can maybe already start requesting pricing before. So when you get there, you just don't waste your time on the whole cycle of the meeting of handshaking. And then you can come much more prepared. And, and not only that, let me let me give you another thing we're doing for a real customer of ours. And we went through their trade show, we saw how that happened. That works there in the animal, kind of their animal supply distributor, and they're like, pet food, pet supplies, stuff like that. Yeah. And that's a huge conferences. It's really a thing to see. Right. I went to Vegas, we saw that conference, that the thing that we're helping them accept everything that we're doing on the online strategy, and all that, with the conference in mind is that we are digitizing how the orders are taken in the conference itself, right? We added these booths with touchscreens that a sales rep can walk in with,

22:24

you know, a new customer or an existing customer, for that matter, pull all their data, pull the relevant catalog, pull all their special pricing in front of them. Before that they had these booklets right with this huge price books and stuff like that. And everybody had to remember, and there was constant screaming when I went there was constantly No, did you know the price for that guy, he's from Cleveland, you know, what's the best that we can give them? It was more like a meat market and actual like a sausage grinder Yeah, then then like a like a conference for you know about having a relationship with your customer. And once we did some pilot with that, we saw that one of the things that actually really helped was we decrease the number of errors in entering these orders the king in these are errors, the order sorry, later, right? Because you would write it on paper. All these papers, go back to the office, and then the sales reps used to start keying them in counting mistakes and not being able to read that. So just there, we were already improved. By the time the customer got back home from the conference, the order might have already been waiting for them there. Right. And it's something that we're really changing and improving. I think the customer experience, usability efficiency.

23:38

That's all connected to our system. This these kiosks are just another front end, basically, instead of a web based. It's just another front end of our application.

23:49

Okay, I mean, I'm all in. Why aren't people all in? Well, big deal. Yeah, that's that's where we started seeing the challenges. So I think one of the things and again, I'm looking at my previous life at Magento versus where I am today, in the b2c world, we really hit the wave on the right, I'm from California, sorry, I might have some surfing

24:11

analogies, but

24:13

but we hit the wave really, when it was peaking. And we really, you know, everybody was changing the way they're doing business. They understood that they have to sell direct to consumers, a lot of brands, we actually, when we released Magento a lot of brands that were not traditionally selling direct to consumers, even big brands decided because of the old kind of crash, that they have to start improving business and why not start selling directly to consumers. So we saw a lot of that happening. So there was really a perfect storm in terms of how people were changing their attitudes on selling directly to consumers. I think today with the b2b, we are on the cusp of the same kind of moment. A lot of businesses have to kind of update the way they're doing business. They have to maybe get out of their circle of customers and expanded International. I know

25:00

a bad word for many. But selling cross border, especially in Europe, we see this more and more taking over and and for a while in Europe, of course. But I think in the US, the US market will also have to kind of learn to deal with other countries. So definitely have to have b2b

25:19

kind of platforms that will allow these features to be implemented. So companies can actually modify the way they do business. That's it when we come to companies and we talk technology to sometimes a surprise how behind the curve they are when it comes to technology. We talked about mainframes and let me let me throw another term with you as 400. Still around europese, right. that are that are archaic, you cannot change anything. They're like, No, we asked him, can you change this API? and

25:50

Roger will pick up the phone, he's retired, you know, it's like, these are the answer is yes. It's expensive as Hell, yeah.

25:59

It is expensive. But we're really, really finding that they're really behind the curve and technology. Like I said, a lot of times where we start from is just

26:10

publishing their catalogue online, which seems trivial. But like you said, it's not at all because the product information is not there, the quality of the product information is not suitable. So that's not an easy, I talked about it like it's a trivial thing. It's not it's changing the culture of how you talk about your product, what content you have about your product. What if you, if you are a distributor, you need to get that content from your merchants that are selling through your manufacturers, to your manufacturer, you need to get it from your supply line, right, who's ever giving you those descriptions? So a lot of a lot of non trivial things on the culture of how the company is actually operating. And that's across the board. We're getting pushback from the marketing team. They don't know what to work with, necessarily with online marketing. They know more about print marketing. It's about the sales team doesn't want.

27:00

We're just telling you right now. All right, we're gonna have to wrap this up. I mean, come on. You guys have got to be in Hey, if you guys go out to orange ink, that's o r o inc.com. Click on orocommerce. There is a demo a demo of the platform that I think you need to take notice of listener. Don't come to me and say you don't have an idea or a solution. This is cool stuff. Dead sexy. Are you active out on LinkedIn there? Yup. Yep, absolutely. Okay, you're gonna have every gun link, no demand for this company, this individual and the value proposition that they bring to the table. b2b is the way to go. I like it a lot. Thank you for joining

27:46

it, this was great. We could talk for hours, I'm telling.

27:50

I'm just trying to spare the listeners of the the this. All right, we're gonna wrap it up. Thank you very much. We're gonna have another great interview just around the corner. So thank you.

28:01

You're listening to the industrial talk Podcast Network.

The post Mr. Yoav Kutner with Oro Inc Talks about Change Management through Digital Transformation appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Kathy Henrich, CEO of the Milwaukee Tech Hub Coalition about “Transforming the Workforce of the Future and Bringing Regional and Personal Prosperity”! Get the answers to your “Digital Transformation Education” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KATHY HENRICH'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-abele-2859684/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website: https://uwm.edu/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

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Industrial Academy: https://industrialtalk.com/industrial-academy/

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The post Ms. Kathy Henrich with Milwaukee Tech Hub Coalition talks about Transforming the Workforce of the Future appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Jennifer Abele, Senior Executive Director of Strategic Partnerships at The University of Wisconsin-Milwaukee about “Strategic Partnerships to Engage and Innovate the workforce of the future”!  Get the answers to your “Digital Transformation Education” questions along with Jennifer's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Jennifer and the wonderful team at the University of Wisconsin-Milwaukee and how you can up your Digital Transformation learning game through CSI by the links below.  All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

JENNIFER ABELE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/jennifer-abele-2859684/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website: https://uwm.edu/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics:  https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Ms. Jennifer Abele with University of Wisconsin Milwaukee Talks about Strategic Partnerships and the Workforce of the Future. appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Mary Bunzel, Executive Director of the Connected Systems Institute (“CSI”) at the University of Wisconsin-Milwaukee about “The need to educate the Workforce of the Future”. Mary and her team at CSI are leading the way with “hands-on” solutions and training to ensure Industry 4.0 success for students passionate about innovating the future. Get the answers to your “Digital Transformation Education” questions along with Mary's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Mary and the wonderful team at CSI and how you can up your Education game by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Ms Mary Bunzel with the Connected Systems Institute talking about Educating the Workforce of the Future appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Michael Cook, Director of Global Academic Partnership at Rockwell Automation about “Rockwell's commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT”! Get the answers to your “Automation” questions along with Michael's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Michael and the wonderful team at Rockwell Automation and how you can up your automation game through education by the links below. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

MICHAEL COOK'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/michael-cook-9335aa5/

Company LinkedIn: https://www.linkedin.com/company/rockwell-automation/

Company Website: https://www.rockwellautomation.com/

CSI AND MARY BUNZEL'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/marytbunzel/

Company LinkedIn: https://www.linkedin.com/school/uwmilwaukee/

Company Website:  https://uwm.edu/csi/

PODCAST VIDEO:

BE PART OF EDUCATING THE WORKFORCE OF TOMORROW:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

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The post Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection appeared first on Industrial Talk.

The post Mr. Thomas Didier with InforEAM talks about Common Misconceptions of Software Implementations appeared first on Industrial Talk.

In this week's Industrial Talk Podcast and in conjunction with IoT Solutions World Congress, we're talking to Rob Tiffany – VP and Head of IoT Strategy at Ericsson about “Technology for Good and using Technology to Help People and Communities around the world at the Moab Foundation“. Get the answers on how to help and how to participate along with Rob's unique insights and Purpose on this Industrial Talk interview!

You can find out more about Rob and the wonderful team at Ericsson by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ROB'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/robtiffany/

Personal Twitter: https://twitter.com/RobTiffany

Company Website: https://www.ericsson.com/en

Company LinkedIn: https://www.linkedin.com/company/ericsson/

Raspberry Technology:  https://www.raspberrypi.org/ 

Get Your Access to the IoT Solutions World Congress Digital Summit: HERE

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OTHER GREAT INDUSTRIAL RESOURCES:

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Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

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PODCAST TRANSCRIPT:

The post Rob Tiffany talks about Technology with a Heart and the Moabfoundation.org Project appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Kenneth Forlemu, Solutions Architect at Infor and Infor EAM about “Using the power of Transactional Data for Insights into your Asset Health”. Get the answers to your EAM questions along with Kenneth's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Kenneth and the wonderful team at Infor by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

KENNETH FORLEMU'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kenneth-forlemu-6ba5808/

Infor LinkedIn: https://www.linkedin.com/company/infor/

Infor Facebook: https://www.facebook.com/infor/

Infor Twitter: https://twitter.com/infor

Infor Website: https://www.infor.com/

PODCAST VIDEO:

YOUR INFOR EAM TOOLKIT:

Click on the InforEAM Toolkit picture above and receive the following “Must Have” EAM reports:

1. 7 Steps for implementing reliability-based maintenance
2. 10 steps toward a paperless operation with mobile EAM checklist
3. Asset intensive industries, finding the straightest path to the cloud
4. EAM vs CMMS, don't get fooled
5. Infor EAM Brochure
6. Infor EAM Overview
7. 9 fleet management challenges and how to resolve

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access and One Free Licence for Future Industrial Leader):

More InforEAM Related Podcasts Below:

https://industrialtalk.com/infoream/

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPTION:

SUMMARY KEYWORDS

Infor, InforEAM, kenneth, asset, incrementally, industry, industrial, platform, transactional data, business, data, Industry 4.0, conversation, users, podcast, customer, existing, health, talk

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's go. All right. Welcome to the industrial talk podcast. absolute honor absolutely an honor that you've joined the industrial talk podcast where we celebrate industrial heroes, the women and men of industry, the women and men of manufacturing, and everything in between. You are bold, you are brave, you dare greatly you innovate. When you innovate, I love the innovation side. And you're changing lives and you're changing the world. That's why we celebrate you on the industrial talk podcast, in the hot seat in the industrial talk, hotseat Kenneth Forlemu. Forlemu. Nope, I got that right. InforEAM is the topic. Let's get rockin, you know, what's a great town.

01:12

We had a little family matter to address, not just a friend.

01:19

And we had to go up to Nashville. And we spent some time up there. You know what's so great about Nashville? They've got seasons, they've got great food. They've got great music, they've got great people. It's a great place. So anyway, we had a good time up there. And

01:38

highly recommend if you've put that on your bucket list if you've never been there. Great, great. town. All right. We've been talking a lot about asset management and

01:50

this IoT world that we live in, how do you enable all that? What do you do? You need a platform, you need a platform like InforEAM. And that's the sort of the Industry4.0 enabler you need, you know, you're collecting all this data, and you need a system. But this conversations just a tad bit different. And what makes it so interesting is that many of the individuals that I have spoken to, and we have talked a lot about IoT IoT Industry4.0 edge, everything cloud, you name it, we've talked about it in that space. And it's all great conversation. But what if I want to approach it incrementally? What if I want to take this digital journey incrementally, you will need a system you will need a platform to be able to proceed forward into the future creating that business of resiliency, you're going to have to do that you're going to have to have an enterprise Asset Management System. You know, just put that down? Why not start there? So you say okay, I'm going to start there.

03:00

I understand all about the devices, I understand all about the great innovation that is taking place within this industry4.0, but if I want to just do it incrementally, can I do it with a system

03:15

and and just be able to capture transactional data to get really clear indication on the health of my assets? And the answer is absolutely, positively Yes. And that's what this is about. So let's say you want to go down this journey, you're gonna have to have a system, right? You're gonna have to have a system?

03:37

And can I leverage that system to be able to generate insights into my right into my, the health of my assets and my business on a real time basis? And the answer is yes, you can take existing transactional data and be able to draw from that clear indication of the health of your assets. That's what we're going to be talking about with Kenneth. He is a Solution Architect, I go out to his stat card out on LinkedIn. Yep. Here is the cool thing about it. He's been with Infor right? He is a I want to say a senior architect. Yeah. He's been with Infor for 21 years. Well, so he knows his stuff. He understands what business needs. He understands how to leverage technology to its fullest. Mark my words, you're gonna love this particular interview because we're just, we're just helping listeners and individuals. Take this journey forward this industrial 4.0 journey and how do I do it? There's just a lot of moving parts. But I'll tell you right at the center of that is an enterprise system that you need to put in place and can add system right can add system be able to analyze the health of your overall assets and condition of your

05:00

Business and the answer is absolutely. All right. Let's get a go in with the interview candidate Forlemu, that's fo r l e m EU senior architect. Not many of those guys out there so you'll be able to find him reach out to him on his card. We'll have all the other contact Information at industrialtalk.com. So enjoy the interview with transactional data's on the hotseat. Let's not mess around with that. Enjoy. Alright, Kenneth, welcome to the industrialtalk Podcast. I am so glad that you made time in your schedule to be able to be on this particular podcast and share your sage advice with acid management's. There you go. That's my that's my introduction. How are you doing? I'm doing great. I'm doing great. Thanks for for inviting me to join your podcast. It's definitely the the honors on all on this side. Which is because I got your stat card up there, I've got your, your LinkedIn stack card, I've got your form that you filled out. And I'm telling you, you've got mad, mad street cred out there when it comes to maintenance asset management and and that the InforEAM platform. And I always think that that Infor aim platform is a facilitator of the industry4.0, because it's one thing and we're going to go into this and you're going to tell the story, but I have to get this off my chest listeners, bear with me. So okay.

06:25

All this talk and all this excitement that's wrapped around industry 4.0. And it's like, I've got to go out, I'm gonna do this, I'm gonna do that. But they have no place to put the data. Like, you got to have it. And then when you get the data, you got to be able to sort of do something with it. Not you have to stick in some fashion Yes, site collection of data for the sake of collecting data. Well, it's like digging a ditch, just because I mean, yeah, did I mean did it cosmic transformation is quite quite a quite a big deal these days. Because, as you know, they call it big database is all about it, basically AI

07:03

diligence is days that we can actually manage such unstructured data. Before we get into that. So let's give us a little background on who Kenneth is. And then we're gonna dive into transactional asset health.

07:16

Yes, so my name is cannot follow me I hail from originally from Cameroon. That's in the west part of Africa. I'm came to the States to study

07:27

in 1994 and went get an MBA and join in for 1999. And here I am. Today it so 21 plus years. You're one of the old ones. That dinosaurs Yeah, but boy, do you? You know, that system? You know that? If Have you always been with the sort of the EM platform? Yes. Yeah. So.

07:54

So I started with MPT, which is the right, the brainchild of eating four of em, then progress to, to info E, which I've been using for, for the last, I'll say last 1819 years. So, as you've seen a lot, I've seen a lot. And I've, I've gone through the ranks tools from consulting to project manager to architect which I am today. So it's the full breadth of the implementation. There's no question I could ask you that you don't know. I hope so.

08:27

Because I can imagine you just sort of sometimes sit back and you say, Hey, I was with Mt. Two, we, we had this system, we were pretty proud of it and all this good stuff. And it did a lot of fun stuff to where you are today. And you're looking at what, you know, the cloud suite that in for all of those solutions, how they talk to each other and link and collect data, great insights. I've just, I can't imagine how far that is. But the good news, the good news about InforEAM is that is growing very rapidly, which means that I have never bought to learn new things. So every single release has a lot of stuff that that I have to learn. So it's a it's it's probably I mean, it's progressing very, very fast. So that's interesting you make and we were talking briefly prior to the podcast, innovation never stops, and that he nodes with the Infor em platform. And that's like, that's a pretty doggone robust platform. And it's all evolved point C growing, adding new features every every, every half a year, I have to ask one question I have to where are you getting? Is that internal? Or do you listen to users and user saying, Hey, we really would like this thing to do XYZ, would you? And then of course, create the the you know, yeah. But there's really three areas. We have to have user conferences. Yeah, that we stay users actually share his experiences. We have what we call the product product improvement requests that users customers can also actually submit requests for improvements.

10:01

And then of course, we are on the road implementing em. And we meet new challenges every day, which we need to meet customer demands and customer need. So we all project that back to our development team, reviews them, contacts, industry experts, and then put them in the roadmap was for what is necessary. See,

10:22

once again, as just industry wide, we just never stop innovating. Oh, and that innovation always constantly impacts the enterprise. So it's a beautiful thing, honestly. So it's a beautiful thing. And I bet, I bet you still get to the point where it's like, Wow, that's cool. I That's all it is. Yeah, this in fact, just two days ago, I saw something in E in E info E and which I have not seen before. And I said, Well, that was really cool.

10:50

This is just slightly some new features that nobody talks about, which are very neat. See, you know, and cool is a technical term. Yeah, I might have. Yeah. Cool.

11:01

All right. Before we can really get into the conversation, I want to sort of frame this discussion because this is interesting. I've, I've had the fortunate opportunity to interview a lot of people and this whole industry 4.0, IoT, IoT, edge cloud, you name it all under the industry 4.0 sort of banner, digital journey five, it never stops. Yes. The interesting part about that, if I put my business hat on, is it sir? I mean, do I have to really go down that road? One or two? I have existing data that I just don't even access? I would see. And that's where we start talking about transactional data? Can you sort of outline that a little bit?

11:44

Yes, transactional data for us means that

11:48

this is data which is being created from using InforEAM. So when you capture all your inputs, all your attributes on work orders, whether it is work management, procure to pay, plan to inventory, when you have all that data in the system living in structured data at this point, you cannot use it because you have all the attributes you use it for, to actually use some algorithms, some logic. So business use cases, to actually capture exactly how you want what you want to capture out of the system. So we use our current transactional data to, to develop algorithms to to measure whatever want to measure, in this case, perhaps asset health. And you say that's not even you haven't even deployed an IoT device yet? Not yet. Just looking at transactions with Yes, within the business. And that's great in a work order. That's correct. Can I have my asset registry, Ticket Ticket Ticket Ticket, and I've got data behind it now. But but there's a lot of work that has to be done to get to that point, right? Well, yes. And that's part of the implementation. Because when we go to implement em, we need to do to find out what are the overarching requirements for the customer? What What's your goal? Right? He has, I mean, you're gonna achieve a lot from em, want to make sure that as part of implementation, we're capturing all the inputs that may be used to actually calculate as a health? See, that's interesting, because you can sit there, have that conversation, have that design conversation saying what's important? Yes. Where are the gaps? This is how it how the system sort of deals with it. And to be able to really say, I got a good picture. Let's take this transactional data and create this dashboard, this insight, this ability, and it's really just from the system itself from from a system itself. Normally, I mean, the only edit

13:46

I guess energy would be to, to to come up with the algorithm on watch the finance asset health in your industry, what do you consider asset health

13:55

care differs from industries, but you're glossing over, you've got to put the time, energy and effort in the beginning to be able to do that. Right. A lot. Yeah. And and my, my history and recommendation to the leaders or listeners is the fact that that has to be done. And don't cut, don't cut corners. It can be arduous, painful, but don't don't cut corners on that. It makes I agree. Yeah, I agree. It makes probably the implementation

14:26

far more accessible. And that I think that what you said is very, very interesting because they are different. When we go to customer sites, they are on different levels on their maintenance operations. We are very mature companies. We have companies that just getting into maturity. Those companies are very mature in their operations, the company, the companies that want to make sure that they have all the inputs to capture that asset health are the companies that may not be at that step, same level.

14:58

Just go incrementally.

15:00

Just phase it in, right? We don't have to do everything at one. And phase one, we can go to phase two, phase three or phase four. She can just progressively go into into the implementation to make sure that by phase five, that's where you're gonna end. You have all the inputs actually capital asset health, she doesn't have to anyone. That's good. So you can you can deploy the Infor em platform incrementally. Yes. Wow.

15:29

That's good. And that's what we advise, in fact, because what we've discussed, we've discovered is that many customers who want to get get everything, all the bells and whistles before they actually go live.

15:41

They may never go live. Yeah, they may never go live. You're right about that. That's true. Nobody's gonna know. I'm ready. Let's turn it on. I mean, I and I always tell it with with a very simple example, that's good. If you have a new app in the App Store. You notice they have updates, perhaps every couple of months, and within five years, you have a full fledged update from day one, he was not didn't have all the features. I thought you could have an example. Because you have incrementally added features to mature, make changes along the way, once you get it. Right. See, I like that that's a great analogy. That's a great example. The other thing that

16:21

that exists out in a mature business, you've got legacy stuff, you got legacy systems and legacy data collecting, you know, transmitting devices. Correct. That's all a part of that. Right. You you sort of optimize what they have. Right now. You could do it incrementally. We've already established that. But that would be an ideal situation, like, optimize that existing, you know, portfolio of of, you know, systems. I agree. Agree. Agree. And in fact, that's, I know, we're not we may not talk about that today. But that's the reason we have the info is because we want to be the center of it. transformation that's waiting for wants to be. And that's our goal. And that's in four oh s right. That's info West, and that helps facilitate or connect legacy systems, right? Yeah. Nice. Yeah. See? Yes. So we want to be the center of the enterprise ecosystem, right for all their digital transformation needs. And then once again, you get the transactional data from these legacy systems. And it's able to create greater

17:38

insights and vision into the health of your asset in general as and your organization. Yes, I'm because info is maybe the center of the ecosystem, we can just grab all that data, and putting the data warehouse what we call the data lake, the lake, the lake, and then we can now transform it, and analytic tools to get exactly what you want. I'm always fascinated by the fact that, and many of these mature, you know, manufacturing businesses have all this data, it exists. And it will already Yeah. And then with this solution, this in for Iam solution and the power it possesses, you you fundamentally change that particular business with that platform, I see things that I've never seen before. That's correct. That's correct. In fact, that's why we have I'm sure you've heard of we have the person to write it, the AI the coal mine in for coal mine, yeah, mixed our AI tool.

18:41

So those are the tools that can be used to actually farm this data warehouse to, to get to get exactly what we need to make sense out of the data. I've got to ask the question, let's say and I mean, I've been very fortunate I've had, I've experienced a lot of different types of platform. Sure. Now, you have you mentioned briefly about how you've sort of changed as he gone along and you kept on growing and made him more powerful, more intuitive, whatever, it might be correct. Where's it going? It can it? Can it ever get? Are you 95% there and you know, now you're, you're fighting for the last 5% the incremental improvement, Oh, where are you at?

19:25

I'm not sure that everybody knows where we are. Right? It's one of those things just cost planning improvement, right? I mean, the world is changing, processes change, requirements change, and we just go with the flow.

19:38

You know, so it's,

19:41

what I will say is that it em is very info is very mature.

19:45

product is very mature.

19:48

But otherwise, since things are changing around the world, in terms of processes and manufacturing requirements, we have to pursue that to regulations are coming up, we have to make sure that we build in

20:00

autoregulation tools in there. Yeah.

20:04

Because your platform is that robust and flexible. And the way it's designed is pretty spectacular.

20:11

We talked, we spoke of manufacturers never stop innovating. Manufacturers never stop, and everything that goes into manufacturing all the inputs, they never stop. Right? No. And therefore, you, you have you can't be the system that says, I'm sorry, we can't accommodate that new innovation right there. You can't, yes. Good. Yes. And we also have to be too deadly technology to technology is changing, right?

20:39

I mean, not a few years ago, you know, we had a full revamp of em with what we call html5. Because we had to make e info E. Cloud from agnostic, browser agnostic. So if you already have

20:55

Firefox, we have Chrome, we have Chrome. So yeah, before it was just IE, Explorer. And that was a limiting factor for us. We now if you have any browser, you can use em is a browser agnostic today, because it's a cloud based solution. Jump on that. And I'm just I'm always, I mean, there's just so much

21:21

great things that exist with it in 4am. And not just that in for in general, the thinking that is going on the conversations that are taking place, not just internally, but also externally, the the users and the communities out there, they're just saying, and it's just making your system. Just

21:43

amazing, I love it. I love it. I can tell you've been there for 21 years, and you look like you're 13.

21:52

The good news, the actual good news for my part is that I also had the opportunity to, to work in what we call the service industries with time with info. And what I meant is that I was had been I mean, I was open to, to seeing all that info applications. Right? Click cloud suites, cloud suite, financials, cloud suite industrial? Yes. Our our products are pretty, pretty good. I see that. I have to ask the question. Yeah, I got in for I am, there's a look, there's a field, there's a user experience with it, right. And, and that's all a part of it. Because you don't want it to look like garbage, nobody will use it. And it better navigate well, because nobody will use it. And it's all about, you know, getting people to use it, if they don't use it, and then enter in good Information. And it just sort of, once again, it's a people and culture. And in fact, in fact, that's one of the teams reach out or say that info has done which was critical that after acquiring all these many companies with applications, yeah, they had to make sure that they all have the same look and feel that's exactly. So that's it mainly because otherwise you go to a company, they're using InforEAM and the other person's using this system or application, they wouldn't even tell if they're from the same company. Yeah, right. So we have an in house

23:12

department where the actual job is to unify the platforms. See, I love that heavy because oh, if I had the if I was king of Infor, I'd probably screw it up and it'll be orange over here. Then the other lapper probably green and it would look. I it wouldn't work. It wouldn't work, then. And there's a there's a a look that. Yes. Is

23:40

it's not threatening? And I've been a part of other systems long ago, by the way. Oh, really? Oh, yeah. Long ago. Yeah. And they were awful. Yeah, it's made it quite, quite easy for the eyes.

23:55

And you know, what's interesting, because you have Infor OS. And I remember long ago, taking off my history hat here is

24:03

the biggest challenge was always like, you walk into a client and say, so what about your legacy systems? What's important? What's not what, what do you do if you have that conversation? And there's always the time when somebody says, that's the most important legacy system? I'm never getting rid of it. And it might have been a dog on Excel spreadsheet, who knows right? There, you got to try to figure out an interface between the Excel spreadsheet and your enterprise system by system a mess. No, no, yeah, you sit there and in pain. All right, we're gonna have to wrap this up. I like it. transactional asset help. That is a powerful conversation you're looking at in for em, just through the transactional activity of your business. And let's say the legacy systems that exist today, you're able to pull out some really decent gold nuggets of Information and insights.

24:55

definitely get back to your leadership. I will nuggets of Information and

25:00

assets and insights. Good ever put it on a bumper sticker? Hey, are you on LinkedIn?

25:08

Yes, I am LinkedIn. Yes. Okay. Got a good stack card out there. And I'm gonna spell this out for you. Is Kenneth K and E th. For Lemieux? Did I say the right? That's correct. That's FLR l e m EU yet? And I'm sure there's not many out there that no, I'm the only one that you're the only one on it.

25:33

Yeah, check it out, man. I guarantee it. That's pretty

25:37

good kazillion users of LinkedIn. So

25:41

he's the only one. Is that rare?

25:45

All right. Kevin, thank you very much for joining the industrial talk podcast. Absolutely enjoyed the conversation. Now listeners.

25:53

Do not go away. Stay tuned. We're gonna wrap it up all on the other side of the break. Remember, Kenneth we're gonna wrap that up on for him. All the contact Information will be industrial talk comm Of course. Thank you, Kenneth again. Thank you very much. All right, listeners. Stay tuned, we will be right back. You're listening to the industrial talk Podcast Network.

26:21

All right, can afford me Forlemu Oh, sorry about that. KENNETH, I'm trying very. Alright, you can tell he has some mad skills out there, reach out to him on his LinkedIn,

26:32

he would be absolutely happy to connect. Now we talked a lot about it. 4am on this particular podcast, now you have a suite of other cloud solutions within the EU and in for family. They've got the OS. That means in four OS, you can connect to all those legacy systems which I know you have, right. And then you've got also in for Coleman. That's their AI product.

26:56

tell you it's exciting times. All right. Reach out to him, you're gonna have all the Information that you need about Canada at industrial talk comm as always, I'm telling you to be bold, brave, Daring Greatly, and not just you. But I want you to find individuals that are bold, brave and daring greatly. And then you'll change the world. And you're gonna have a great time.

27:19

Everything out on industrialtalk com, have a wonderful day, be safe, and we're gonna have another interview shortly.

The post Mr. Kenneth Forlemu with InforEAM talks about Powerful Insights into Asset Transactional Data appeared first on Industrial Talk.

In this week's Industrial Talk Podcast we're talking to Sid Verma, General Manager – Global Digital Manufacturing Practice at Hitachi Vantara about “Powerful Digital Manufacturing Strategies to Build a Business of Resilience for Future Success”. Get the answers to your “Digital Manufacturing Solution” questions along with Sid's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Sid and the wonderful team at Hitachi Vantara by the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

SID'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/mriotsidverma/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

CAP Logistics: https://www.caplogistics.com/

Hitachi Vantara: https://www.hitachivantara.com/en-us/home.html

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free License For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

PODCAST TRANSCRIPT:

SUMMARY KEYWORDS

work, manufacturing, digital, hitachi, hitachi vantara, digital transformation, iot, world, journey, talk, solve, problem, companies, solutions, business, industrial, motor, manufacturer, industry

SPEAKERS

Scott MacKenzie, Sid Verma

00:04

Welcome to the industrial talk podcast with Scott MacKenzie. Scott is a passionate industry professional dedicated to transferring cutting-edge industry focused innovations and trends while highlighting the men and women who keep the world moving. So put on your hard hat, grab your work boots, and let's get there. Welcome

Scott MacKenzie 00:22

to the industrial talk podcast. This platform, the industrial talk platform is dedicated to you the women and men of manufacturing, the women and men of industry. The women or men who get things done, you are bold, you are brave, daring greatly. you innovate. And you're changing lives around the world. That is why we celebrate you here on this particular podcast. Another good interview Hitachi Ventura is the company. His name is Sid Verma. But once again, you want to go find him out on his stat card out on LinkedIn, you're going to have to type his first name in and that is, as Id d h. AR. th. Verma is ver ma, reach out to him. We're talking manufacturing, we're talking about, you know, the ability to have that history of success, especially in this world of Industry 4.0. Yep, sit brings definitely the truth, Bombs. So let's get a rolling. Yeah. What an honor. I mean, when we start talking about industry, we talked talking about manufacturing, we start talking about all of the wonderful things that are taking place specially, and the conversations that people are having companies people are having as a result of whatever this new normal is, it's it's really exciting. It's an exciting time to be in the manufacturing space. It's an exciting time to be in an industry, it's an exciting time to be able to an opportunity to have great conversations with industry leaders, like Sid, and many of the individuals at Hitachi Ventura, and talk about real solutions to real problems, to create businesses, manufacturing industry business that are resilient because the wreck, you know, we just got to recognize just don't throw it out there. This might happen again, we don't want to don't I'm not wishing that on anybody. But it could happen again. Unfortunately, why not today, right now, possibly yesterday, talk about strategies, deploy strategies that really ensure your business resiliency, why not? Now's the time. Technology is there. You hear me talk about collaboration, I'm telling you right now. You want to collaborate with these people that are on the industrial talk podcast, they're out there, they want to talk to you, they are at the cutting edge of innovation, right? They are. And they definitely are committed to education. There. It always dazzles me to see individuals like said and others that that they take to a certain extent, there's a level of humility there, they take this stuff for granted. And for me, who's constantly sucking it up and saying, Man, that's cool stuff. That's cool stuff. I am just always dazzled by how professionals, leaders within industry, leaders in manufacturing, just constantly push the envelope. And they're all it's all focused on solving problems, providing solutions, and doing it with a sense of speed and purpose. And so you gotta love that. And so this conversation was Sid is just right on the money and and they're doing some incredible things. And we're talking, just so that we're on the same page. One of the things that I did point out with to him, and I share it with you, before we get into the interview, is that there's a lot of companies out there, a lot of companies talking about, you know, IoT, talking about edge, talking about cloud, talking about everything that's all under the sun of Industry 4.0, it's out there, and I and I know that it's out there. And one of the questions that that was always intriguing with me, how do I how do I know who to who to trust? Who to pull into my inner circle, my collaborative inner circle to be able to have real meaningful conversations that makes sense because you're looking at executives that have to make these decisions. And who are you going to pull in you're gonna have to at least find companies find delivers of services that you can trust. Sit is right there. Hitachi Vantara is right there. All right, let's get on with the interview. Again, when you reach out to him because you need to write you need to sit he goes by said Verma. But remember, write this down si d d H AR t H. Verma you'll find it find him and reach out to him and I'll have all the contact information on industrial talk.com on his you know landing page that highlights him. So anyway, enjoy this conversation because and and take notes because it's really important about what what is CIT is talking about and why it's important for you as an industrial and manufacturing professional. Enjoy. Hey said Welcome to the industrial talk podcast absolute honor that you found time found time in your busy schedule to be on this particular podcast and share your insights and wisdom into manufacturing. How're you doing?

Sid Verma 05:42

I'm doing great, Scott. How are you?

Scott MacKenzie 05:45

I'm doing well because I get to talk to you. And we get to talk about manufacturing. We get to really be bold, brave and daring greatly in our conversation and we're gonna change the world. Before we get into your interview. Let's talk a little bit about who CIT is a little background on who it is. I know that you come from Canada. And are you a Argonauts fan?

Sid Verma 06:06

I am not. I am a tennis fan in Ottawa. No way.

Scott MacKenzie 06:11

Yeah, there you go. Okay, nevermind. I've been getting into hockey. But yeah, Senators, maybe

Sid Verma 06:19

I didn't my masters. I didn't have much money that time. So the only thing that came on the TV was Canada.

Scott MacKenzie 06:27

That's Canada for you. Because it doesn't come on down here. You know, well, you're you're in San Francisco, the Bay Area. You're not getting much hockey down there.

Sid Verma 06:36

Oh, no, not at all.

Scott MacKenzie 06:38

All right, give us a little background on who you are there said.

Sid Verma 06:41

Sure. So, I am right now the general manager of manufacturing for Hitachi Ventura. And I represent the global manufacturing business for Hitachi limited. Earlier to joining Hitachi, I worked for Siemens as the Global Head of manufacturing, in the newly minted IoT and consulting unit. I spent around two years at Siemens earlier than that I was in Deloitte for eight years, that I have created their industrial IoT practice have run it. And it was an absolute honor at that time to make a business from scratch.

Scott MacKenzie 07:14

I'm telling you, and you're talking about being a trailblazer. I mean, all of a sudden, now everybody does their stands. And they're saying that IoT, everybody understands digital transformation, or think they do, because pre virus, everybody has sort of this plan A to five, whatever your plan to begin their digital journey. But then COVID hits and all of a sudden, I need to speed my digital journey up relatively fast. Have you seen that on your side?

Sid Verma 07:44

Exactly. I don't think that that journey anymore. It became a burning platform. It's like, if I don't do anything, my my workers cannot go inside my factory stopped running. And just this whole idea of remote monitoring, being able to work safely using technology mean that manufacturing never occurred to them. Like I mean, the whole idea was people going and working. And machines were there to support it's kind of become the other way around.

Scott MacKenzie 08:11

Yeah, and it's interesting, and I think it's a beautiful, you know, we talk about how, you know, pre pandemic, but when we start talking about COVID, there's the there's the one side that there's a lot of pain, yes, absolutely understand challenging time. The other side is that it really took manufacturers and gave them the ability to truly hone in on what is important. And that's why that whole conversation of digital transformation really became I have to hone in on it. I've got to figure out how to keep the wheels turning into my my business. So it's important. So let's, let's talk a little bit about that. Okay. You're seeing and correct me if I'm wrong, you're seeing a shift manufacturer, let's say macro level manufacturer is starting to look more and more at the their, their digital journey, their digital transformation. Is that a correct statement?

Sid Verma 09:07

I'll say yes. So from my point of view, like everything has to run on continuous innovation journey. Otherwise you do not survive or do not stay in the business for a long time with digital is basically the next normal now. And means COVID has expedited the normal of five years to six months now. But from the time we have electrification to that is you needed to just do it to survive to now we have to do digital to survive. That is the core of the business. We no longer individual machines or individual people work and optimize their performance. We have to do it collectively, and be able to use some of the tools that humans cannot do while they're working to come from outside and then come help them. So that is kind of for me a natural phenomena. This is what you have to do. This is the evolution of manufacturing. The next step

Scott MacKenzie 10:02

right now is digital. And I like that and I like that. It's it's not a sense of you know, I mean it's it's just a fact that you manufacturing have to begin that digital journey today. In fact yesterday right and and begin that and interact and collaborate with individuals like yourself companies like Hitachi Ventura to begin that thought process. Don't Don't be in a position where I have not, you know, I didn't do it. So I'm behind. No, now Now is the time. And and I think you're spot on. And I like the statement continuous innovation journey. Remember that listeners continuous? And that's not just what the digital journey it is. It's just your life. Continue. make that happen. Now, with that being said, Said. People are people, cultures are cultures, internal, external doesn't really matter. What are your roadblocks for getting people to say, Yeah, I got it. I'm going to walk hand in hand with sit in tachi vantara. What are those roadblocks? What are those things?

Sid Verma 11:14

So one of the things about digital that is key is we try to take like data out of steps and not do incremental improvement. So if you see the last 40 years of the Kaizen and six sigma, or the incremental improvement, small, small steps, yeah, what digital allows you to do is look at the process and do major improvement. And a major improvement is sometimes hard to fathom. And imagine, if you have always done the same thing. Because if you can do a inspection, using a camera using AI, you don't need five people. And you can do it at every step, then rather than doing it at last step. And then you can kind of skip the whole scrap and everything else. But this is not like a simple improvement of fixing things. This is like a monumental change in which you will do things. it's sometimes hard to take that leap of faith, and also trust that it will work. I'm telling you,

Scott MacKenzie 12:10

kind of. Yeah, you're you're you're you're a heretic with you're talking about in manufacturing, a make a major, major improvement, holy cow, but it can be done. Right.

Sid Verma 12:23

Yeah. And this is what digital is doing, like digital is not exactly letting you jump a couple of steps in the cycle of continuous improvement that we were used to. But it done

Scott MacKenzie 12:37

the journey. So once again, the resistance the roadblock is culturally I'm not comfortable with making major steps I'm comfortable with let's say my eyes on and and being able to make those incremental improvements and constantly work for the you know, just continuously improve, right. And now we're coming in with this new industry for Dotto, whatever it might be, and it's everything under the sun, and it's going to solve all our problems. Major and and that is really from a cultural perspective, uncomfortable for me

Sid Verma 13:07

correctly.

Scott MacKenzie 13:08

How do you break into that and and create comfort for a manufacturer to say exactly

Sid Verma 13:17

what, especially in the manufacturing sector, people like to know that you have done it before. Because this is not like mean imaginary stuff. Correct. It's not marketing that you can say. And if it doesn't happen, it doesn't happen. You can fix it, manufacturing, you have to fix and do it. So the main, so my clients and my company itself would like us to prove it beyond doubt that this is actually working. And we need to look at not only an MVP, which was a three or four years ago problem that let's do an MVP, and we'll solve everything. I got to stop you right there. You're saying in V is in Victor p What? What do you say

Scott MacKenzie 13:53

that they call it the minimum viable product? Got it. Thank you minimum viable product, MVP. Got it. Go continue. Sorry about that.

Sid Verma 14:01

So when we started this journey on digital transformation, people say let's try something we will create a proof of concept, we will make something that will show to the world that it works. And then last two, three years, it never went too far beyond an idea. People saw really good videos on LinkedIn. But you go back to a production line still the same like what we have seen is we need to prove it beyond doubt that this thing works on in all the integrate things that the manufacturer does in the job. And that is the comfort level we have to provide. We have to spend some time and energy in building those proof of concept which actually solved the whole thing. And repeatable you sell the whole thing. So the manufacturer will tell us you do it, I allow you but you have to make sure it runs for one year. And my people are kept on doing it. Not just like you have a good idea. You gave me a software and you walked away. Nobody use it. Yeah. And and one other layer that I wanted to bring forward is all that digital stuff happened at the enterprise software layer before? Correct? You have the earpiece? Yeah, yeah, yeah. Up front big planning. But on the floor, people were still weltering using machines sewing, there was no transformation there. Correct. Like, and now the transformation is at that level.

Scott MacKenzie 15:21

So yeah, that's interesting. I had that sort of aha moment, I said, you know, you had these enterprise systems that whatever that, that time in our, our manufacturing life was like, everybody's doing this enterprise type of approach, okay, it's gonna solve all problems. And it didn't, it just created a big system, and nothing to feed it. The only way of feeding it would be this guy like me fat fingering this information in now with this whole IoT, IoT digital transformation. I've just been able to collect that data seamlessly. Now I've got to venture into the world of data analytics and figuring out what it's telling me. Right? Exactly, yeah. So listeners, what I hear when I would have what I heard, so talk about and this is real important, specifically here in this digital transformation journey, is a history of success. Right? And you can demonstrate that because that's where that's where me as a manufacturer would be get a little nervous. Because I, I have my process, I've laid it out a manufacturing, whatever it is, I understand when that assets going to go down, possibly whatever it might be, I have a feel. Now you're asking me that I can put these solutions, digital solutions within my process. And I lose control. And that that sort of that thought that I comes I I'd normally just touch that motor. Now you're telling me I all I have to do is look at a screen and trust that data. That's that's a that's a difficult challenge.

Sid Verma 16:58

Yeah, I mean, compounded on this challenge has a lot of people have promised and companies Oh, and and nothing worked. Like, I mean, that is the part of I was saying correct. The proof of concept world, the startup world Good idea. That worked in, let's say Telecom. Let's hope it works in manufacturing, great idea. It looks like it's gonna work. And we put it on top of a motor and it didn't work and the motor blew. And sometimes people got hurt and the product got destroyed. As your, as a manufacturer, you're gonna give it a couple of tries. And then you're like, Okay, I'm done. I'm not going to give any more people. I'll even

Scott MacKenzie 17:37

give you one try. And if it fails, I'm kicking it over the, you know, over the bridge, right off the bat, you're spot on. And I forgot about that. And I was going to ask you about it. If I had a nickel every time said that somebody came to me and said, we're AI or IoT specialist, or I'm an AI person, or I'm an edge person or I'm a cloud person and I do all of this stuff and I link it all together. We wouldn't be talking I'd be on a you know beach sipping mai Tai's because everybody's out there. And they're all talking about that. And if I do a search, on my website, or on not my website, but out there, I'm going to pull up a gazillion hits on IoT, and u right, it gets down to trust. I love it.

Sid Verma 18:23

Yeah, and not everything can be like transferable a lot of the IoT came from the telecom, like Cisco and at&t, they did a lot of that, and they wanted to use that that skill set only transferred a little bit. And then you need a different level of expertise to bring it down to manufacturing versus health, healthcare and biotech. And that is where you need an expertise, like we one of the reasons my clients is why should I trust you versus somebody else. And the reason is, we have to actually do and prove that to our own company in Hitachi. And same thing when I was in Siemens, like same thing, like the companies like industrial companies like to spend a little bit more time. So we are usually behind the curve. But we have to prove to ourselves before we go to tell the client that hey, I actually can solve your motor problem. It's not that glamorous, it's hard work. And it is rewarding once you finish it. But you have to do this. Every asset every processor time

Scott MacKenzie 19:22

it is in and I think there is this silver bullet mindset to a certain extent where Yeah, I bought I bought that device, I've stuck it out on my motor, I should be resolving the problem ASAP. And I've just tried to solve that problem. Yet there's there's a lot of intellectual and sweat equity that goes into that device being stuck on that motor, shall we say? And that's where the real that's where the diamonds are, right? True Value true efficiencies, and finding individuals the human side that can dig That stuff up and be able to make that stuff work. And that information. Now, with that said, Where do you I mean, it just seems like it's at a blistering pace it. I mean, I can't keep up I went. Last year when we were able to go to conferences. I was in Barcelona, I have IoT solutions World Congress, or IoT solutions. Anyway, and it was just technology at this blistering pace. And it's when it's pre virus, I was upset because I couldn't keep up with it. Now, it's like, everything is so fast and everything, where do you see it going? said,

Sid Verma 20:41

Yeah, I mean, even I have challenged keeping up.

Scott MacKenzie 20:46

I'm sorry to hear that. Because I am, holy cow, you're in it.

Sid Verma 20:51

It is true, like, the new ideas are always there. And it takes time to challenge and I test it out. But from what I have seen in this world is we started with the big data thing. So what it Yes, people have done from the big data, and be able to ingest and be able to do like how you run your Google Maps and Facebook, like behind the scenes, there is a lot of analytics and AI going on. And what we in manufacturing said hey, we can use some of it, we are quite behind. And we'd like to reproduce that. So, what happened from the first generation was we started having an IoT platforms crack you get the ptcs of the world, a commodity of the world. But then platforms are more horizontal or generic like somebody has to go solve a problem. And that is the next few years of doing PLCs or proof of concept mdps which took them which got everybody excited, but then nothing got solved, except for few easy stuff. From from where we are like last two years of the people said okay, I get all the stuff like you need a system integrator to do custom stuff, you need a platform. Okay, still not solving my problem, like at the cost level I need. That Yeah, one thing is, the other thing is the most of the companies now have done enterprise level solution. So they all have the RPS and me as is. So they said, okay, we are now good on planning. Now, the frontier is the people who are actually working the process getting done, I can use some technology to get data out. I can borrow something from the IT world to do big data analytics. Conceptually, it looks like we have everything but why is it not working? And so for me that right now, the challenge that I faced in last two years of Siemens, and and Hitachi is to take those generic platforms to convert a user level solution of persona based solution, maintenance manager on a modern need the solution? Yes. And what will that take me to work? And that is what my challenge is, because that is the frontier of digital transformation for manufacturing right now,

Scott MacKenzie 22:54

you got to be solving problems, right? There is still there, the problem still exists, but how do you? How do you link that digital solution and solving true problems? I love it. And I love the fact that when we start talking about you brought up a really good point, and I and I want to make sure the listeners hear about it, there's still a cost element to it, right? And you still got to do that, do I get an ROI on it, you got to balance it out. And so the only way you're really going to get to that point is that you've got to have that history of success, demonstration of the ability to be able to do that. And then be able to, with confidence, and with trust, be able to say, That's right, the value is there. Let's deploy it. And I feel comfortable. And that's that's like you said, the, the new frontier, you got to be able to do that. And And boy, there were a lot of there still are, there's a ton of companies out there, they're just saying, Yeah, we can do it. It's gonna save you a gazillion dollars. But it's going to cost you a gazillion and a half. You know those things. Because the neck, the new normal, whatever that normal looks like, my concern chin, you know, take away my concern. That's your responsibility. But my concern is, once all of this stuff passes, and we start feeling more comfortable with that next normal, whatever it looks like, it's not business, as usual, can't be business as usual. So whatever that next normal is, then we're going to take our eye off the ball, we decided that we wanted to go to this digital journey, and then we take the eye off the ball and then we go back to what sort of a Kwazii digital manual process. Do you see that? Or do you think companies are going to say, No, I want resiliency and I want to be able to commit to this until that next time. That's the message.

Sid Verma 24:40

You're right. So it means I it's hard for me to foresee what will happen. But I think the way digital transformation right now is accelerated it mostly to allow the work to go on. Allow remote monitoring to happen and allow safe working place to be created. I mean, we are Not able to produce the same level of productivity we had before, because the whole last 40 years was, let's put everything close to each other. So that there is minimum time wasted. Yeah, but now everybody's so close to each other. And COVID says, okay, you cannot be close to each other. So what we have done is we reduce the number of people hands, we have reduced productivity and, and brought output. A little bit of digital is helping. But what I foresee in the future is every process, right now, we don't have the luxury because of safety to do that. But every process will have to go through that return on investment versus concept like return on capital invested, because not every process will need digitization. Not everything needs predictive maintenance. Because it means there are other ways to design a process correct, like so means if a motor can fail, and more than $100, for three motors, they're in parallel paths one fails, the other one picks up, I mean, so you don't have to, you have to invest. So So that's basically where we will be, we'll be looking at each process and saying, which is the most critical failure mode, our outputs, and what does it cost me to do digital on it, and a lot of that other stuff below the radar will be left as is. And also, the other side is human dexterity. And training is much faster and cheaper, then you can actually program it. So if you do new things, and you need people to do like a little bit of AI in their head, rather than you program it, that part will always be there, in our computer systems are not as good as a human yet, especially without too much training. So I see that is happening from technology side ROI and human dexterity and, and engineers like me that we humans can feel and perceive things that a computer will

Scott MacKenzie 26:50

absolutely, you're absolutely spot on. So don't listeners out there, don't be concerned about this digital journey, this digital transformation, and changes within whatever the future looks like. There is always going to be room and the need for people. They're just different skill levels different all that there's always going to be that need now, we're gonna have to wrap it up. Are you active out on LinkedIn? Is that a good way to get a hold of you?

Sid Verma 27:19

I am Yeah, LinkedIn is my only social media thing that I am active on it is I like it.

Scott MacKenzie 27:24

Yeah, I do too. AI. that's a that's a, a free promo to LinkedIn. Right there. I like it too. Now, listeners, let's just sort of wrap it up. Just real quick here, I think a couple of key takeaways, continuous innovation journey. If you're in manufacturing, if you're listening to this, you've got to just embrace that continuous innovation journey. The other thing you need to look, if you're saying, Hey, I'm interested in this digital transformation journey, and I think it's important to us, you need to find a company that has that history of success, real success, that can really help you in this journey. And I think the last point is that there are a lot of people out there talking and talking and somewhat walking the walk of IoT and digital transformation. My recommendation is that you just go right to Sid and just get it right from him and Hitachi vantara because they're doing great things out there. All right, said we're gonna wrap it up. Thank you very much for joining the industrial talk podcast. We're celebrating heroes of manufacturing on this one. We didn't really hit too much on that. But you're a hero.

Sid Verma 28:36

Thank you, Scott. I think you had to the morning kind of messaging. So I appreciate that.

Scott MacKenzie 28:41

All right, thank you very much. All right, listeners. We're gonna wrap it up on the other side, you're gonna have everything that you need at industrial talk.com. Stay tuned.

28:51

You're listening to the industrial talk Podcast Network.

Scott MacKenzie 29:02

Well, thank you very much for joining the industrial talk podcast. I hope you enjoyed that interview with Sid Verma, I know I did. I am just an absolute junkie, when it comes to this stuff. I like to consume as much as I can. Because you know why? It's because I'm, I want to collaborate. I want to innovate. I want to educate. And I want to do it with a sense of speed and tenacity. That's what I want you to do. You got to reach out to sit, go out to his stat card on LinkedIn. And again, it's si d d, h, AR, th Rama vrma. Reach out. I'm guarantee you he wants to talk to you. And he's got solutions for your pain. Yeah, I'm definitely Alright, here's the challenge. hang out with people who are bold, brave and daring greatly, and I guarantee your world and your vision of this world will change in a positive way. All right, you'll be bold, you be brave, you dare greatly. Let's change the world together. Thank you. for joining the industrial talk podcast. We're gonna be back with another great interview shortly.

The post Mr. Sid Verma with Hitachi Vantara talks Manufacturing and Need for Innovation for Future Success appeared first on Industrial Talk.

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In this week's Industrial Talk Podcast we're talking to the Titans of Data, Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara and Kirk Borne, Data Science Fellow and Executive Advisor at Booz Allen Hamilton about “The Power of Data and Impact to Business and Culture”. Get your answers to the real power behind data analytics along with Bill's and Kirk's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill and Kirk and the wonderful team at Hitachi Vantara and Booz Allen Hamilton at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020 and beyond. All links designed for keeping you current in this rapidly changing Industrial Market. Survive! Rebuild! Prosper!

BILL SCHMARZO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

Personal Twitter: https://twitter.com/schmarzo

KIRK BORNE'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/kirkdborne/

Company LinkedIn: https://www.linkedin.com/company/booz-allen-hamilton/

Company Facebook: https://www.facebook.com/boozallen

Company Website: https://www.boozallen.com/

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In this week's Industrial Talk Podcast we're talking to Bill Schmarzo, Chief Innovation Officer with Hitachi Vantara about “The Power of Collaboration, Embracing Ambiguity and the REAL Value of Data”. Get the answers to the real power behind data along with Bill's unique insight on the “How” on this Industrial Talk interview!

You can find out more about Bill and the wonderful team at Hitachi Vantara at the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020 and beyond. All links designed for keeping you current in this rapidly changing Industrial Market. Survive! Rebuild! Prosper!

BILL SCHMARZO'S CONTACT INFORMATION:

Personal LinkedIn: https://www.linkedin.com/in/schmarzo/

Company LinkedIn: https://www.linkedin.com/company/hitachi-vantara/

Company Facebook: https://www.facebook.com/HitachiVantara

Company Website: https://www.hitachivantara.com/en-us/home.html

Company Twitter:  https://twitter.com/HitachiVantara

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. Bill Schmarzo with Hitachi Vantara talks about the power of collaboration, ambiguity and the value of data appeared first on Industrial Talk.

Factory workers’ efforts during the global COVID-19 pandemic have largely gone on with little public recognition. Until NOW.

Heroes of Manufacturing is an independent movement originated by Hitachi Vantara and The Industrial Talk Podcast to celebrate these unsung heroes of Manufacturing. Over 30 manufacturers, associations, vendors, VCs and others are collaborating to help share the stories of today’s manufacturing heroes who are keeping the world moving.

Learn more about The wonderful team at Cotsworks by the links below and on this podcast:

Company Website: https://cotsworks.com/

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Heroes Of Manufacturing Celebrates Team Cotsworks with Ken Applebaum, Founder of Cotsworks. appeared first on Industrial Talk.

The post The latest Industrial News and Insights with Nancy and Scott appeared first on Industrial Talk.

On this week's Industrial Talk Podcast we're talking to David Hartell, EVP of Development, Operations and Production at New African Global Energy about Digital Twin and benefits to Risk Management and Asset Performance.

On this podcast episode, David discusses the use of Digital Twins to help design and better operate dynamic processes and control systems for complex Energy Industry facilities. Digital Twins linked with Advanced Analytics are an important tool for Asset Performance and Risk Management during operations.

Learn more about David and the wonderful team at New African Global Energy by the links below and on this podcast:

Company Website: http://www.newafricanglobalenergy.com/

Personal LinkedIn: https://www.linkedin.com/in/william-david-hartell-3048a82b

Company LinkedIn: https://www.linkedin.com/company/newage-african-global-energy-/

Personal Website: www.iiop.info

PODCAST VIDEO:

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

OTHER GREAT INDUSTRIAL RESOURCES:

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Mr. David Hartell with New African Global Energy talks about the Benefits of Digital Twin. appeared first on Industrial Talk.

The post Mr. John Bernet with Fluke Reliability is talking About How to Start Your Reliability Program appeared first on Industrial Talk.

The post Mr. Christian Silbernagel with Fluke Reliability is talking About Aligning Your Digital Strategy with Your Reliability Program appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Robert Jackson, Global IIoT Program Manager with Moxa and Syed Ali IIoT SME at Chevron. In this episode, the Robert and Syed team discusses leveraging IIoT solutions for optimizing Heat-Exchangers. Get the answers to your “How” questions along with this teams unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Robert and Syed and the wonderful team at Moxa from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and a series on “Why You Need To Podcast” for Greater Success in 2020. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

ROBERT JACKSON CONTACT INFORMATION:

Personal LinkedIn:  https://www.linkedin.com/in/robertcjacksoniii/

Company Website: https://moxa.com/en/

Company LinkedIn: https://www.linkedin.com/company/moxa/

Company Twitter: https://twitter.com/MoxaInc

IIC Twitter: https://twitter.com/

IIConsortium IIC Company Website: https://www.iiconsortium.org/

SYED ALI CONTACT INFORMATION:

Personal LinkedIn:  https://www.linkedin.com/in/syed-ali-pmp-p-e-84a65119/

Company LinkedIn: https://www.linkedin.com/company/chevron/

Company Website:  https://www.chevron.com/

PODCAST VIDEO:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

THE STRATEGIC REASON “WHY YOU NEED TO PODCAST”:

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Live from IoT World Congress Mr. Robert Jackson and Syed Ali with Moxa and Chevron talk IIoT and Heat Exchangers appeared first on Industrial Talk.

In this week's Industrial Talk Podcast, we begin a 3-part series on IoT and IIoT. In this episode we're talking to Helena Lisachuk, Director of Management Consulting and Global IoT Lead at Deloitte, about Digital Transformation, what it is and why it's important. Helena does a fabulous job at removing the “fog” surrounding Digital Transformation and simplifies the power of this rapidly expanding technology. Learn more about Helena and her wonderful team at Deloitte on how to begin your IoT journey in this episode of the Industrial Talk Podcast. Find out more by the links below:

Company Website: https://www2.deloitte.com/global/en.html

Personal LinkedIn: https://www.linkedin.com/in/helena-lisachuk-128262/

Company LinkedIn: https://www.linkedin.com/company/deloitte/

Company Facebook: https://www.facebook.com/DeloitteUS/

OTHER GREAT INDUSTRIAL RESOURCES:

Why You Need To Podcast: https://industrialtalk.com/why-you-need-to-podcast/

InforEAM:  https://www.infor.com/products/eam

Safeopedia: https://www.safeopedia.com/

Industrial Marketing Solutions:  https://industrialtalk.com/industrial-marketing/

Industrial Academy: https://industrialtalk.com/industrial-academy/

Industrial Dojo: https://industrialtalk.com/industrial_dojo/

Safety With Purpose Podcast: https://safetywithpurpose.com/

YOUR INDUSTRIAL DIGITAL TOOLBOX:

LifterLMS: Get One Month Free for $1 – https://lifterlms.com/

Active Campaign: Active Campaign Link

BombBomb: BombBomb Link

Social Jukebox: https://www.socialjukebox.com/

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude the Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Ms. Helena Lisachuk with Deloitte talks about the positive impact of Industrial Digital Transformation (1 of 3) appeared first on Industrial Talk.

Live from IoT Solutions World Congress, IIC Voice Podcast interviews Tom Willis, Regional Manager at Saft Batteries a Total Company. In this episode, Tom discusses the importance of defining your IoT battery strategy at the very beginning to ensure long-term success! Unfortunately, an overlooked component of Industry 4.0 is the long-term power supply for your remote assets. Get the answers to your “How” questions along with Tom's unique insight on where it's all headed on this IIC Voice Podcast interview!

You can find out more about Tom and the wonderful team at Saft Batteries from this interview and the links below. Finally, get your exclusive free access to the Industrial Academy and webinar access to “Building a Better Industrial Sales and Marketing Platform for Greater Success in 2020”. All links designed for keeping you current in this rapidly changing Industrial Market. Learn! Grow! Enjoy!

TOM WILLIS CONTACT INFORMATION:

Personal LinkedIn:  https://www.linkedin.com/in/tomwillis24/

Company LinkedIn: https://www.linkedin.com/company/saft/

Company Website:  https://www.saftbatteries.com/

IIC Twitter: https://twitter.com/

IIConsortium IIC Company Website: https://www.iiconsortium.org/

PODCAST VIDEO:

Industrial Academy (One Month Free Access And One Free Licence For Future Industrial Leader):

Industrial Talk Free Webinars:

Business Beatitude The Book

Do you desire a more joy-filled, deeply-enduring sense of accomplishment and success? Live your business the way you want to live with the BUSINESS BEATITUDES…The Bridge connecting sacrifice to success. YOU NEED THE BUSINESS BEATITUDES!

TAP INTO YOUR INDUSTRIAL SOUL, RESERVE YOUR COPY NOW! BE BOLD. BE BRAVE. DARE GREATLY AND CHANGE THE WORLD. GET THE BUSINESS BEATITUDES!

Reserve My Copy and My 25% Discount

The post Live From IoT World Congress Mr. Tom Willis with Saft Batteries discusses The Importance of Your IoT Battery Strategy appeared first on Industrial Talk.

The post Live From IoT World Congress Mr. Paul Dix with Influxdata is Discussing Real Time Visibility into Your Data appeared first on Industrial Talk.