Innovation with a heart. Conversation with Stephanie, Bill and Rob True Industry Heroes!

In this week’s Industrial Talk Podcast we’re talking to Stephanie Atkinson, Bill Schmarzo and Rob Tiffany, about “Technology and Innovation with a Heart to change lives, communities and the world!”  All three are Industry Heroes!

We in industry must be about serving others and improving lives without the expectation of anything in return.  These three industrial professionals embody such a purpose.  Hear their story of sacrifice and giving on this Industrial Talk interview!

Friction – Why Do We Make Everything So Damn Hard!

Can you explain to me, like a 5-year old, the problem you’re solving for your Customer and Prospect? We have too much “Friction” to get the answers we need to solve problems! Over 85% do pre-buying research! Why make this hard?  Remember the “Least Path of Resistance”!