Matthew Garcia, Regional Sales Manager at Kawasaki Robotics, discussed the company's history and innovations at MD&M West. Kawasaki, a $15 billion company with roots in shipbuilding, introduced the first hydraulic robot in the late 60s. They now offer robots from 3 kg to 1500 kg, catering to various industries like food and beverage, automotive, and aerospace. Garcia emphasized Kawasaki's focus on partner support and personalized attention. He highlighted recent advancements in AI and vision-guided robots. Despite tariffs, Kawasaki's Japanese manufacturing and shipping line help maintain competitiveness. Garcia provided his contact information for further inquiries.

Outline

Introduction and Overview of MD&M West

• Scott introduces the episode of Industrial Talk, sponsored by MD&M West and the News and Brews team.
• Scott mentions the technical issues faced during the recording and thanks the audience for their support.
• Scott emphasizes the importance of celebrating industry professionals who solve today's problems and innovate.

Introduction of Matthew Garcia and Kawasaki Robotics

• Scott introduces Matthew Garcia, the regional sales manager at Kawasaki Robotics, and mentions the upcoming MD&M West event.
• Matthew Garcia thanks Scott for having him on the podcast and confirms he is having a great show.
• Matthew discusses the benefits of attending MD&M West as a robotics supplier, meeting like-minded professionals, and getting high-quality leads.
• Matthew mentions the importance of meeting serious partners and automation partners at the show.

Matthew Garcia's Background and Kawasaki Robotics' History

• Scott asks Matthew Garcia to provide a brief bio and discuss Kawasaki Robotics.
• Matthew Garcia shares his 30-year experience in robotics, starting from the origins of industrial robotics to the latest advancements in AI and vision-guided robots.
• Matthew Garcia highlights Kawasaki's history, starting from building ships in the 1800s to becoming a $15 billion company involved in various industries.
• Matthew Garcia explains Kawasaki's involvement in manufacturing robots for different industries, from food and beverage to automotive and aerospace.

Kawasaki Robotics' Unique Solutions and Market Position

• Scott inquires about how Kawasaki Robotics differentiates itself in the market.
• Matthew Garcia explains that Kawasaki was the first robotics supplier in the late 60s and has extensive experience in the field.
• Matthew Garcia mentions that Kawasaki uses its own robots in its manufacturing processes and supports partners with personalized attention.
• Matthew Garcia discusses the company's focus on specific partners and the benefits of working through a smaller network for better support.

Challenges and Innovations in Manufacturing

• Scott asks how Kawasaki keeps up with the rapid changes and innovations in manufacturing.
• Matthew Garcia explains that Kawasaki listens to its partners and end users to understand their needs and stay updated on industry trends.
• Matthew Garcia mentions the importance of having a full engineering team to size and simulate the correct robots for specific applications.
• Matthew Garcia discusses the manufacturing process, with all robots being made in Japan and shipped to the United States.

Impact of Tariffs and Future Trends

• Scott brings up the topic of tariffs and their impact on manufacturing.
• Matthew Garcia explains that Kawasaki has its own shipping line, which helps manage tariffs to some extent.
• Matthew Garcia discusses the advantages and challenges of shipping from Japan to different regions, including Canada and Mexico.
• Matthew Garcia shares examples of conversations at the trade show, highlighting various applications for Kawasaki robots in different industries.

Contact Information and Conclusion

• Scott asks Matthew Garcia how listeners can get in touch with him for more information about Kawasaki Robotics.
• Matthew Garcia provides his email address and direct phone number for contact.
• Scott thanks Matthew Garcia for his flexibility and willingness to participate in the podcast.
• Scott encourages listeners to reach out to Matthew Garcia and highlights the importance of storytelling in inspiring the next generation of industrial leaders.

David Dickert and Frank Moyer discussed their roles and innovations at ANA, a company specializing in power solutions. David, with 38 years in the industry, leads sales, while Frank is the sector leader for North America data centers. They highlighted their E-Boss technology, a hybrid system combining diesel or natural gas generators with lithium titanate oxide (LTO) batteries, which offers 80,000 cycles compared to LFP's 6,000-7,000 cycles. E-BOSS can scale from 25 kVA to 50 MW, with a small footprint and high efficiency. They also introduced new extended battery packs for longer run times.

Outline

Introduction and Welcome

• Scott welcomes listeners to the number one industrial podcast, celebrating industry professionals.
• The podcast is broadcasting live from Power Gen in San Antonio, Texas.
• Scott introduces the guests, Frank and David, and sets the stage for the conversation.

Backgrounds of Frank and David

• Frank Moyer introduces himself as the sector leader for North America data centers.
• David Dickert shares his background, leading sales at ANA and his extensive experience in the power industry.
• Both guests discuss their roles and the importance of their work in the industry.
• The conversation touches on the significance of data centers and their rapid growth.

Introduction to E-BOSS Technology

• David explains the E-Boss technology, a hybrid system combining internal combustion and battery solutions.
• The E-Boss system makes diesel and natural gas generators 80% more efficient.
• Frank discusses the life expectancy of the battery component, highlighting the use of LTO technology.
• The E-Boss system is designed to optimize existing generators rather than replace them.

Details of E-Boss Technology and Applications

• David elaborates on the E-Boss system's ability to parallel unlimited power systems.
• The system can scale from 25 kVA to 50 MW, with a small footprint.
• The E-Boss system is used in various applications, including data centers and construction sites.
• Frank emphasizes the safety and efficiency of the LTO technology, which is resistant to thermal runaway.

Market Position and Future Plans

• David discusses the market position of ANA and their focus on data centers.
• The company is introducing new technologies, including extended battery packs, to meet growing demand.
• Frank highlights the unique inverter system that sets ANA's technology apart from competitors.
• The conversation concludes with a call to action for listeners to connect with ANA and explore their solutions.

Chris Napier, a predictive maintenance technician with Augury, discussed the evolution of maintenance and reliability practices over 25 years. Augury's predictive maintenance platform uses advanced sensors and AI algorithms to monitor machine health, integrating with CMMS systems via APIs. Napier emphasized the importance of a solid foundation in reliability practices, such as building a comprehensive Bill of Materials (BOM) in CMMS systems, to effectively utilize new technology. He highlighted the role of human expertise in refining algorithms and ensuring effective preventative maintenance. Napier also stressed the importance of trust and collaboration in implementing and optimizing maintenance strategies.

Outline

Introduction and Welcome to Industrial Talk Podcast

• Scott welcomes listeners to the Industrial Talk Podcast, emphasizing the celebration of industry professionals.
• The podcast is described as the number one industrial-related podcast, focusing on asset management, reliability, and maintenance.
• Scott mentions the current conference at SMRP and encourages listeners to attend future events.

Introduction of Chris Napier and Augury

• Scott introduces Chris Napier from Augury, noting the difficulty in pronouncing the company name.
• Chris explains the origin of the name Augury, referencing ancient practices of predicting the future.
• Chris shares his extensive background in predictive maintenance, lubrication, and reliability across various industries.
• The conversation touches on the evolution of maintenance practices, from manual work orders to advanced CMMS systems.

Augury's Predictive Maintenance and Technology

• Chris describes Augury's predictive maintenance technology, including sensors and AI algorithms.
• The company's platform offers machine health monitoring with predictive analytics and human expertise.
• Chris emphasizes the importance of human involvement in maintaining and refining the algorithms.
• The discussion highlights the continuous improvement of Augury's technology and its impact on manufacturing.

Challenges and Benefits of Implementing New Technology

• Chris discusses the challenges manufacturers face in adopting new technology without a solid foundation in reliability practices.
• The importance of building a comprehensive Bill of Material (BOM) in the CMMS system is emphasized.
• Chris shares strategies for effective preventative maintenance optimization (PMO) and failure modes and effects analysis (FMEA).
• The conversation highlights the need for a structured approach to implementing reliability practices and leveraging technology.

Integration with CMMS Systems and Effective Maintenance Practices

• Chris explains how Augury integrates with various CMMS systems using APIs, streamlining work orders and data management.
• The discussion covers the importance of effective CMMS utilization and the role of human expertise in maintaining and refining predictive maintenance systems.
• Chris shares examples of how Augury's platform can generate work orders and recommendations based on machine health status.
• The conversation touches on the importance of trust and collaboration in implementing and utilizing Augury's technology.

Conclusion and Contact Information

• Chris provides contact information for Augury, encouraging listeners to reach out for more information.
• Scott expresses gratitude for Chris's insights and emphasizes the importance of storytelling in inspiring the next generation of industry professionals.
• The podcast concludes with a reminder of the benefits of attending the SMRP conference and the importance of staying engaged in industry trends and innovations.

The conversation revolves around the Industrial Talk podcast, sponsored by MD&M West and News and Brews, highlighting innovations in the manufacturing industry. Scott Mackenzie interviews Alfonso Aramburo, a manufacturing expert with 17 years of experience, about his role as a “Master of Ops.” Alfonso discusses common challenges in manufacturing, such as operational readiness for business development projects and the importance of process mapping to streamline operations. He emphasizes the need for companies to address inefficiencies and improve workforce development. Alfonso also mentions his book on cultural change and the reluctance of employees to adopt new processes. Contact information for Alfonso is provided for further insights.

Outline

Introduction to Industrial Talk Podcast

• Scott introduces the episode of Industrial Talk, sponsored by MD&M West and the News and Brews team.
• Scott thanks listeners for their support and celebrates industry professionals solving daily problems.
• The event, MD&M West, is taking place in Anaheim, California, and is brought to you by Informa.

Discussion on Business Cards and Personal Backgrounds

• Scott and Alfonso discuss the design and content of Alfonso's business card, highlighting the term “Master of Ops.”
• Scott shares a humorous anecdote about his own experience with designing graphics for podcasts.
• Alfonso mentions his 17 years of experience in manufacturing, starting as a manufacturing engineer in Mexico and later in Germany.
• Alfonso explains his journey from managing projects and people to realizing the common problems faced by companies.

Challenges in Manufacturing and the Role of Master of Ops

• Alfonso discusses the common problems faced by companies, such as lack of training and technical skills, and the need for process mapping.
• Scott and Alfonso talk about the importance of being prepared for business development projects and the challenges of operations not being ready.
• Alfonso emphasizes the need for companies to streamline their processes and map every step to avoid delays.
• Scott shares his experience with process mapping and the importance of removing inefficiencies.

The Human Element in Manufacturing Improvements

• Scott and Alfonso discuss the challenges of implementing changes and the human element in manufacturing improvements.
• Alfonso mentions his book on cultural change and the reluctance of employees to adopt new processes.
• Scott shares his experience with data conversion and the challenges of getting employees to adopt new systems.
• Alfonso highlights the importance of listening to employees and involving them in the process mapping and improvement efforts.

Final Thoughts and Contact Information

• Scott and Alfonso discuss the importance of mapping processes and the benefits of doing so.
• Alfonso shares his contact information and encourages listeners to reach out to him for manufacturing insights.
• Scott thanks Alfonso for being on the podcast and encourages listeners to connect with him.
• The episode concludes with a reminder to put MD&M West on the calendar for next year and to visit the Industrial Talk website for more information.

Bridget Youngs, founder of Terminus, discussed her company's innovative approach to transformer manufacturing. Terminus aims to reduce production time from months to under two weeks by automating processes and using AI and robotics. They focus on 138-34.5 kV transformers, a critical need in the ERCOT territory. Bridget highlighted the challenges of standardizing equipment across 1,700 utilities and the inefficiencies in current manufacturing. Terminus plans to launch products in Q3 2027, leveraging a team with expertise from companies like GE and Tesla to streamline design and manufacturing.

Outline

Introduction and Welcome to Industrial Talk

• Scott introduces the episode of Industrial Talk, sponsored by the Propane Education and Research Council, focusing on safety, training, and innovative propane power technology.
• Scott thanks listeners for joining the top industrial podcast, celebrating industry professionals who solve problems daily.
• The podcast is broadcasting live from Power Gen in San Antonio, focusing on asset management and power generation.

Introduction of Bridget Youngs

• Scott introduces Bridget Youngs, who is in the “hot seat” to discuss transformers.
• Bridget thanks Scott for having her and mentions the presence of many interested buyers and sellers at the event.
• Bridget shares her background in power development, including 10 years in oil and gas, renewables, and working for the federal government.
• She explains her decision to start Terminus, a company manufacturing large power transformers.

Challenges and Opportunities in Transformer Manufacturing

• Bridget discusses the long lead times for interconnection with utilities, which can take 2 to 5 years.
• She highlights the shift in the longest lead time item from bureaucratic processes to equipment availability, particularly power transformers.
• Bridget explains her work on automating shipbuilding and how similar principles can be applied to power transformers.
• Terminus is focused on retooling and engineering equipment to quickly manufacture dynamic assets, reducing labor costs and production time.

Specifics of Terminus' Transformer Manufacturing

• Bridget details the size range of transformers Terminus is focusing on, starting with 138 to 34.5 KV.
• She explains the demand for these transformers in the ERCOT territory, which has the longest 138 KV line.
• Bridget discusses the challenges of standardizing transmission voltage and the variations among different utility territories.
• She emphasizes the need for engineering order due to the different standards and safety measures required for equipment.

Manufacturing Process and Innovations

• Bridget outlines the five major steps in transformer manufacturing: cutting and stacking cores, winding coils, drying in an autoclave, assembling the tank, and testing.
• She describes Terminus' approach to setting up a manufacturing line that can handle different sizes of transformers efficiently.
• Bridget highlights the team's mix of experienced engineers and robotics experts from companies like Tesla and John Deere.
• She discusses the importance of iterating quickly and carefully to avoid catastrophic failures in the deployed assets.

Future Plans and Market Impact

• Bridget mentions that Terminus plans to start rolling out products in Q3 2027, primarily focusing on 138 to 34.5 KV transformers.
• She explains the design process, which involves pairing experienced engineers with software engineers to streamline the design and manufacturing process.
• Bridget emphasizes the importance of automation in reducing downtime and costs, despite higher labor and material costs in the US.
• She highlights the potential for delivering cheaper, safer, and more reliable assets to users on the grid and developers.

Conclusion and Call to Action

• Scott praises Bridget's innovative approach to transformer manufacturing and the potential impact on the market.
• Bridget provides contact information for Terminus, encouraging listeners to reach out on LinkedIn or through the company's website.
• Scott encourages listeners to connect with Bridget and other problem solvers at events like Power Gen.
• The podcast concludes with a call to be bold, brave, and disruptive in the industry, inspired by Bridget's story.

The Industrial Talk podcast, sponsored by MD&M West and News and Brews, features a discussion with Brandon, Tait, and Matt from Hexagon Manufacturing Intelligence. Brandon manages portable devices sales, Tait oversees stationary device measurement, and Matt focuses on production software. They discuss the importance of measurement in various industries, including automotive, aerospace, and medical, emphasizing quality control and automation. Hexagon's solutions integrate AI to enhance efficiency and accuracy, reducing costs through automated processes. The team highlights the significant ROI from integrating quality into manufacturing, leveraging AI to assist programmers and improve production. Listeners are encouraged to connect with them on LinkedIn for more information.

Outline

MD&M West and News and Brews Introduction

• Scott introduces the episode of Industrial Talk, sponsored by MD&M West and News and Brews, highlighting the event's focus on medtech automation, packaging, plastics, and design.
• Scott reiterates the podcast's mission to celebrate industrial professionals and the solutions they bring to manufacturing.
• Scott mentions the importance of attending MD&M West to connect with industry leaders and discover innovative solutions.

Introducing the Guests: Brandon, Tait, and Matt

• Scott introduces the three guests: Brandon, Tait, and Matt, and suggests using their first names for ease of conversation.
• Brandon shares his background, mentioning his 16 years with Hexagon and his role in managing the portable devices sales team.
• Tait introduces himself, stating his 26 years with Hexagon and his management of the stationary device measurement team in the southwest.
• Matt shares his experience, mentioning his three and a half years with Hexagon and his expertise in production software and CAD CAM solutions.

Hexagon's Role in Manufacturing and Quality Control

• Brandon explains Hexagon's role in manufacturing intelligence, focusing on measurement, sensors, and software.
• Tait emphasizes the importance of quality control and measurement in critical industries like aerospace and medical devices.
• Matt discusses the role of production software in driving CNC machines and ensuring part quality.
• Scott shares a personal anecdote about his brother-in-law's CNC shop, highlighting the precision and quality of the manufactured parts.

Future of Automation and ROI in Manufacturing

• Brandon discusses the future of automation in manufacturing, aiming for full cycle automation in inspection and reverse engineering.
• Tait highlights the significant ROI in automating quality control, reducing future rejects and costs.
• Matt explains how Hexagon integrates AI tools into production software, assisting in automating programming processes.
• The discussion touches on the importance of AI as an assistant to programmers, leveraging decades of data for high-confidence results.

AI Integration in Hexagon's Solutions

• Matt elaborates on the integration of AI tools in production software, using partnerships with companies like Microsoft Copilot.
• Tait emphasizes the role of AI in assisting programmers and measuring features with high confidence.
• Brandon adds that AI can visualize geometric features in parts, driving programming accuracy.
• The conversation concludes with a discussion on the necessity of human interaction in manufacturing and the efficiency gains from AI tools.

Contact Information and Closing Remarks

• Scott asks the guests how listeners can connect with them, suggesting LinkedIn as the best platform.
• The guests agree, mentioning their individual LinkedIn profiles and the Hexagon Manufacturing Intelligence page.
• Scott thanks the guests for their flexibility and participation, mentioning the importance of building a network in manufacturing.
• The episode concludes with a reminder to attend MD&M West and connect with the News and Brews crew for more insights and solutions.

The conversation revolves around the Industrial Talk podcast, hosted by Scott Mackenzie, and the PowerGen conference in San Antonio. Scott celebrates industry professionals and discusses the importance of authenticity in leadership and communication to attract talent. Joe Patch, a guest, highlights the growing interest in nuclear energy, particularly small modular reactors (SMRs), and the challenges of regulatory approval and workforce shortages, particularly the need for 1 million engineers in the next 5 years. They also discuss the role of AI in enhancing efficiency but stress the importance of maintaining authentic human connection in business. Joe's son, interested in engineering, is also mentioned.

Outline

PowerGen San Antonio and Conference Highlights

• Scott introduces the podcast, Industrial Talk, and highlights the importance of the propane Education and Research Council in advancing cleaner, safer, and more efficient energy technology.
• Scott welcomes listeners to the podcast, celebrating industry professionals and encouraging them to attend PowerGen San Antonio.
• Scott, Joe Patch, expresses his positive experience at the conference, noting the increased floor plan and buzz compared to the previous year.

Gas Market and Nuclear Energy Discussions

• Joe mentions the high demand for gas turbines and transformers, with lead times extending up to three years.
• Joe discusses the importance of data centers in driving the current market trends and the role of nuclear energy.
• Scott and Joe talk about the challenges and opportunities in the nuclear energy sector, including small modular reactors (SMRs) and molten salt technologies.
• Joe highlights the involvement of companies like Meta in supporting nuclear energy projects.

Challenges in Nuclear Energy and Regulatory Hurdles

• Scott and Joe discuss the regulatory challenges and the need for faster licensing processes for new nuclear projects.
• Joe explains the differences between traditional large-scale nuclear projects and SMRs, suggesting that SMRs may face fewer regulatory hurdles.
• Scott and Joe discuss the political and interconnection challenges in the energy sector, emphasizing the complexity of the regulatory environment.
• Scott highlights the need for modernizing the grid and the challenges of gaining public acceptance for new infrastructure projects.

Workforce Shortages and the Importance of Authentic Connection

• Joe discusses the significant workforce shortages in the energy sector, particularly the need for more engineers and electricians.
• Scott emphasizes the importance of companies telling their story and creating authentic connections to attract young talent.
• Joe shares his company's approach to capturing CEO visions in video interviews to attract top talent.
• Scott and Joe agree on the value of authentic leadership and the competitive advantage it provides in attracting talent.

The Role of AI in the Energy Sector

• Speaker 3 discusses the potential benefits of AI in improving efficiencies and scaling operations for smaller companies.
• Scott and Speaker 3 agree that AI should not replace the authentic voice and human connection in leadership and communication.
• Scott shares his concerns about the potential atrophy of critical thinking skills if companies rely too heavily on AI for routine tasks.
• Speaker 3 emphasizes the importance of maintaining human skills and connections to stay competitive in the energy sector.

Family and Personal Insights

• Joe shares insights into his family life, mentioning his four children and their involvement in the conference.
• Joe discusses the importance of spending time with his children and providing them with a better understanding of his work.
• Scott and Joe talk about the challenges of balancing work and family life, especially in the fast-paced energy sector.
• Joe highlights the value of conferences like PowerGen in providing unique experiences and creating lasting memories for his family.

Final Thoughts and Contact Information

• Scott and Joe wrap up the conversation, emphasizing the importance of authentic communication and human connection in the energy sector.
• Joe provides his contact information for listeners interested in learning more about his company, Can Feel Group.
• Scott encourages listeners to reach out to Joe Patch for further discussions and insights.
• Scott concludes the podcast by thanking listeners and encouraging them to stay tuned for future episodes.

Chris Chuang from Relay discussed the importance of communication in manufacturing safety on the Industrial Talk Podcast. Relay's device, which integrates Wi-Fi and cellular networks, is designed for frontline workers and offers features like panic buttons, location tracking, and real-time language translation. The device, manufactured in-house, is durable and resistant to harsh conditions. Chuang emphasized the role of AI in enhancing productivity and safety, aiming to digitize workflows and improve efficiency. Relay's five-year journey in the market is built on reliable radio performance, now poised to leverage AI for data-driven insights and automation.

Outline

Introduction and Purpose of the Podcast

• Scott welcomes Chris Chuang from Relay and highlights the importance of communication in safety, especially in manufacturing.
• The conversation aims to discuss the necessity of proper communication and its impact on safety, particularly in the context of reshoring and nearshoring.
• Scott mentions technical difficulties faced at the beginning but expresses satisfaction with the eventual conversation.

Chris Chuang's Background and Relay's Mission

• Scott shares information about Chris, including his background in consulting, venture capital, and entrepreneurship.
• Chris discusses his professional journey, starting with consulting in telecom and venture capital, and his involvement in companies like Matricity and Bandwidth.
• Chris explains the creation of Republic Wireless, which aimed to save consumers money by merging Wi-Fi and cellular networks.
• The discussion transitions to Relay, a solution designed for frontline workers, emphasizing the importance of communication and safety.

Relay's Technology and Manufacturing

• Scott inquires about the manufacturing process of Relay's communication device.
• Chris explains that Relay manufactures the device in-house, focusing on simplicity and durability.
• The device is designed to be compact, durable, and easy to use, with features like waterproofing and location tracking.
• Chris shares anecdotes about the device's durability, including drop testing and real-world scenarios where the device performed well.

Safety Features and AI Integration

• Chris discusses the safety features of Relay, including a panic button that triggers a dynamic radio channel and location broadcasting.
• The device is designed to enhance safety by providing real-time communication and location tracking during emergencies.
• Chris explains how AI is integrated into the platform to proactively check on workers in potentially dangerous situations.
• The conversation touches on the importance of human interaction in maintaining trust and building relationships, even in the context of AI-driven solutions.

Future Plans and Vision for Relay

• Chris outlines Relay's future plans, focusing on leveraging AI to unlock the power of data and digitize workflows.
• The company aims to integrate AI with their cloud-based platform to provide more efficient and actionable insights for frontline workers.
• Chris mentions the importance of earning trust by delivering a reliable radio solution before introducing advanced features.
• The discussion concludes with Chris expressing his enthusiasm for the future of Relay and the potential for AI to enhance human productivity.

Ryan Hiss, VP of Sales and Marketing at Better Engineering, discussed their industrial wash systems on the Industrial Talk Podcast. Better Engineering, founded in 1960, specializes in aqueous parts washers for various industries, including automotive, aerospace, and food and pharmaceutical. Hiss highlighted the importance of cleanliness in manufacturing, noting that their systems can process parts at high throughputs, ensuring quality control. The company also employs sensors to monitor equipment and proactively alert customers to maintenance needs. Better Engineering is expanding into automation and traceability in food and pharmaceutical industries to improve efficiency and sustainability.

Outline

Introduction and Welcome to Industrial Talk Podcast

• Scott introduces Ryan Hiss from Better Engineering, highlighting their expertise in industrial washers.
• Scott suggests an on-site conversation with Ryan to discuss industrial washers further.

Discussion on AI and Human Interaction in Business

• Scott discusses the role of AI in business and emphasizes the importance of human interaction in maintaining trust and engagement.
• Scott argues that companies need to tell their stories with a human face to build trust and authenticity.
• Scott shares his experience of creating content that reflects the human side of business.
• Scott encourages listeners to reach out to Industrial Talk for help in telling their stories effectively.

Introduction of Ryan Hiss and Better Engineering

• Scott introduces Ryan Hiss, VP of Sales and Marketing at Better Engineering, and discusses his background.
• Ryan shares his journey from Baltimore to California, his education, and his career in software sales before joining Better Engineering.
• Ryan talks about his father's retirement and his role in taking over the family business.
• Ryan provides a brief history of Better Engineering, founded in 1960 by his grandfather, and its evolution over the years.

Better Engineering's Products and Services

• Ryan explains Better Engineering's focus on industrial wash systems, also known as aqueous parts washers.
• Better Engineering offers a variety of wash systems, including small parts washers, conveyor washers, rotary basket washers, and custom units.
• Ryan highlights the company's work with major space, aerospace, automotive, and food and pharmaceutical OEMs.
• Ryan discusses the importance of cleanliness in manufacturing and the role of industrial washers in maintaining quality control.

Challenges and Solutions in Industrial Washing

• Ryan explains the need for high-throughput wash systems in automotive and aerospace manufacturing.
• Better Engineering's systems are designed to meet specific cleanliness standards and are tested using standard equipment.
• Ryan discusses the flexibility of Better Engineering's wash systems, which are modular by design to accommodate different customer requirements.
• Ryan shares examples of how Better Engineering modifies existing systems to meet new application needs.

Data Collection and AI in Manufacturing

• Ryan talks about the use of sensors in Better Engineering's wash systems to monitor and maintain equipment.
• Better Engineering collects data on various parameters, such as vibration, temperature, and chemistry concentration, to ensure optimal performance.
• Ryan explains the importance of traceability in food and pharmaceutical industries, where data is used to track and verify cleanliness.
• Better Engineering provides interfaces to send data to customers' SCADA systems or offers their own UI for data reporting.

Future of Better Engineering and Industrial Washers

• Ryan discusses the company's focus on automation and the integration of sensors and data collection in their wash systems.
• Better Engineering is expanding its work in the food and pharmaceutical industries, where automation is increasingly important.
• Ryan highlights the challenges of cleaning large containers by hand and the benefits of automating this process.
• Better Engineering aims to improve efficiency, reduce labor costs, and ensure consistent cleanliness in manufacturing.

Conclusion and Contact Information

• Ryan provides contact information for Better Engineering, including email and phone number, and encourages listeners to connect on LinkedIn.
• Scott thanks Ryan for the conversation and emphasizes the importance of telling the human story in industry.
• Scott invites listeners to reach out to Industrial Talk for more information and to schedule on-site interviews.
• The podcast concludes with a reminder of the importance of human interaction and storytelling in industrial manufacturing.

Scott Mackenzie hosts the Industrial Talk Podcast, featuring industry professionals like Jay Limburn from Ataccama, who discusses the importance of data trust and AI initiatives. Atacama's platform helps organizations integrate and enrich data from various sources, providing a unified view and a trust score to ensure data reliability. This is crucial for AI and automation, which are essential for business efficiency and competitive advantage. Upcoming events include Power Gen in January and M D and M West in February. The conversation emphasizes the need for clean data to support AI and automation, which is vital for resilient businesses.

Action Items

• [ ] Reach out to Jay Limburn on LinkedIn to learn more about Atacama's solutions.
• [ ] Visit the Atacama website at atacama.com to explore their data trust platform.

Outline

Introduction to Industrial Talk Podcast

• Scott MacKenzie welcomes industry professionals and stresses the importance of storytelling to inspire the next generation of industrial leaders.
• Scott highlights the excitement in the industry and the need for advocates to share their stories.
• Scott introduces Jay Limburn from Atacama, focusing on the importance of data and the role of companies like Atacama in data insights.

Announcements and Upcoming Events

• Scott announces two new podcasts: “Ask Molly” and “The Business Beatitudes.”
• “Ask Molly” features Scott's daughter Molly, who helps him with marketing challenges.
• “The Business Beatitudes” focuses on seven components of success in industry, emphasizing virtues like humility and selflessness.
• Scott mentions upcoming events: Power Gen in January and M D and M West in February, highlighting the importance of power generation and manufacturing.

Introduction of Jay Limburn and Atacama

• Scott introduces Jay Limburn, Chief Product Officer at Atacama, and discusses the importance of data in the industry.
• Jay explains Atacama's focus on Data Trust, which involves giving meaning to data to make better decisions.
• Jay shares his 25-year background in data and AI, emphasizing the importance of data in AI initiatives.
• Scott and Jay discuss the challenges of data cleanliness and the importance of a solid data foundation for AI success.

Challenges of Legacy Systems and Data Integration

• Scott and Jay discuss the challenges of integrating legacy systems with modern data sources.
• Jay explains how Atacama connects to various data sources, enriches metadata, and provides data quality and observability.
• Jay emphasizes the importance of having a unified view of data from different sources to support AI initiatives.
• Scott and Jay discuss the human aspect of data management and the need for trust in data to drive automation and efficiency.

Trust and Quality in Data

• Jay explains the concept of a trust score, which measures the reliability of data, and how it can be configured based on industry standards.
• Scott and Jay discuss the importance of trust in data for decision-making and the impact of data quality on business processes.
• Jay highlights the role of anomaly detection and auto-correction in maintaining data quality.
• Scott and Jay discuss the importance of trust in data for automation and the competitive advantage it provides.

Evolution of Data and Change Management

• Scott and Jay discuss the dynamic nature of data and the need for continuous data management.
• Jay explains how Atacama's Data Trust Index helps organizations evolve their data usage and trust over time.
• Scott and Jay discuss the importance of change management in incorporating new data sources and maintaining data quality.
• Jay emphasizes the role of automation in data management and the need for consistent data programs as data volumes increase.

Impact of Data on Business Efficiency

• Scott and Jay discuss the impact of data on business efficiency and the importance of trust in data for decision-making.
• Jay explains how Atacama's platform helps organizations automate data management processes and improve data quality.
• Scott and Jay discuss the competitive advantage of having trusted data and the importance of data innovation in AI and analytics.
• Jay emphasizes the role of data in driving business efficiency and the need for a data-driven culture in organizations.

Future of Data and AI

• Scott and Jay discuss the future of data and AI, emphasizing the importance of getting data right for successful AI initiatives.
• Jay explains how data-driven AI will lead to successful automation and lower costs in manufacturing.
• Scott and Jay discuss the role of AI in augmenting human capabilities and the importance of a human-in-the-loop approach.
• Jay emphasizes the need for a solid data foundation to support AI and automation initiatives.

Conclusion and Contact Information

• Scott thanks Jay for the insightful conversation and emphasizes the importance of data in creating resilient businesses.
• Jay provides contact information for Atacama and encourages listeners to reach out for more information.
• Scott encourages listeners to visit industrialtalk.com for more resources and to connect with Jay on LinkedIn.
• Scott wraps up the podcast, emphasizing the importance of storytelling and inspiring the next generation of industrial leaders.

Scott MacKenzie and Joe Caetano discuss the importance of avoiding “chasing the game” in asset management and maintenance. Joe emphasizes the value of strategic investment over reactive decision-making, highlighting the role of Hexagon EAM in providing robust solutions. He shares insights from his experience at SMRP conferences, stressing the need for collaboration and learning. Joe also discusses the significance of understanding business processes and addressing “business trauma” to ensure successful implementation of new systems. He advocates for incremental changes and transparency to sustain efficiency and improve operational reliability.

Action Items

Outline

Introduction and Welcome to Industrial Talk Podcast

• Scott MacKenzie introduces the Industrial Talk podcast, sponsored by CAP Logistics, emphasizing the importance of 24/7 insights into supply chains.
• Scott MacKenzie welcomes listeners to the podcast, celebrating industry professionals and encouraging them to attend the SMRP conference.
• Scott introduces Joe Caetano, the guest for the episode, and sets the stage for discussing “chasing the game.”

Joe Caetano's Background and SMRP Experience

• Joe shares his background, mentioning his multiple visits to the SMRP conference and his appreciation for the energy and solutions available.
• Scott and Joe discuss the friendly and collaborative nature of the SMRP event, likening it to a family.
• Joe talks about the importance of connecting with people and solutions at the conference, emphasizing the value of the event.
• Joe mentions his company's focus on solutions and their partnership with Hexagon EAM, highlighting the benefits of using a tier-one platform.

Discussion on AI and Hexagon EAM

• Joe explains how Hexagon EAM acts as a “quarterback” for AI solutions, providing the necessary data and information.
• He discusses the different stages of maturity in asset management, from starting out to advanced sensor integration.
• Joe uses a hockey analogy to describe “chasing the game,” where good teams invest in strategic practices rather than making rash decisions.
• He emphasizes the importance of listening to machines and people to avoid chasing the game and improve business efficiency.

Challenges of Sustaining Efficiency and Change Management

• Scott raises a concern about sustaining efficiency after achieving initial success, fearing that changes might disrupt progress.
• Joe advises recognizing the aspects that led to success and making small, incremental changes to avoid negative repercussions.
• He warns against replicating success from one situation to another without considering the unique factors of each business.
• Joe stresses the importance of understanding the business and its critical control points to ensure successful change management.

Importance of Business-First Approach and Collaboration

• Joe shares his company's approach of living with and supporting solutions until they are successful, emphasizing the need for a business-first mindset.
• He discusses the importance of transparency, collaboration, and contribution in managing service delivery.
• Joe introduces the concept of “business trauma,” where past negative experiences can hinder progress and collaboration.
• He highlights the need for constructive conversations to identify and address gaps in solutions, ensuring better adoption and success.

Implementation of Solutions and Overcoming Resistance

• Scott and Joe discuss the importance of process mapping and gap analysis to identify and address business trauma.
• Joe explains their methodology of using blueprint templates to facilitate constructive conversations and identify gaps.
• He emphasizes the need for contributors to own the solution and work together to achieve the desired outcomes.
• Joe shares how their approach has led to better adoption and success in implementing solutions, highlighting the importance of collaboration.

Conclusion and Contact Information

• Scott wraps up the conversation, reiterating the importance of the SMRP conference and the value of attending.
• Joe provides his contact information, encouraging listeners to reach out for help or to discuss solutions.
• Scott thanks Joe for the conversation and encourages listeners to reach out to Joe and other industry professionals.
• The podcast concludes with a reminder to put the SMRP conference on the calendar for the next year, emphasizing its importance for industry professionals.

Scott Mackenzie and Sandy Carielli discuss the implications of quantum computing on cybersecurity. Quantum computers could potentially break today's public key cryptography, compromising data security. Carielli highlights the importance of transitioning to new, quantum-resistant algorithms, such as those developed by NIST. She emphasizes the urgency for organizations, especially government agencies and financial institutions, to start this migration process. Carielli also warns of the “harvest now, decrypt later” attack scenario, where data is intercepted today and decrypted later with a future quantum computer. The conversation underscores the need for proactive measures to ensure digital trust and security.

Action Items

• [ ] Conduct a cryptographic discovery exercise to inventory the algorithms and protocols currently in use across the organization.
• [ ] Bring together a cross-functional team to assess the organization's exposure to quantum computing threats and start the process of migrating to post-quantum cryptography.
• [ ] Incorporate requirements for quantum-resistant cryptography in procurement processes and vendor SLAs.
• [ ] Prioritize the migration of high-value, long-term data and systems that rely on digital signatures.

Outline

Introduction and Purpose of Industrial Talk Podcast

• Scott MacKenzie thanks listeners for their support and highlights the platform's dedication to celebrating achievements and amplifying messages.
• Scott MacKenzie praises Sandy Carielli from Forrester Research for her contributions to quantum computing and cybersecurity.
• The conversation aims to explore the transformative impact of quantum computing on cybersecurity.

Scott MacKenzie's Perspective on Innovation and Technology

• Scott MacKenzie discusses the importance of creating content and demonstrating the human side of professionals in various industries.
• He emphasizes the need for companies to adapt to new technologies and innovations to remain successful.
• Scott MacKenzie shares themes from his conversations with industrial leaders, such as the importance of education, collaboration, and innovation.
• He highlights the need for companies to be nimble, trusted, and passionate about solving challenges.

Introduction to Sandy Carielli and Quantum Computing

• Scott MacKenzie introduces Sandy Carielli and her work at Forrester Research on quantum computing and cybersecurity.
• Sandy Carielli explains the process of selecting topics for research at Forrester, including trends, market exposure, and regulatory changes.
• The conversation touches on the rapid evolution of technologies and the importance of staying current.
• Sandy Carielli mentions the annual top 10 emerging technologies report published by Forrester.

Quantum Computing and Its Impact on Cybersecurity

• Sandy Carielli provides an overview of quantum computing and its potential to break today's public key cryptography.
• She explains the concept of public key cryptography and its role in securing communications and transactions.
• The discussion covers the potential risks posed by nation-states developing quantum computers and the need for cybersecurity measures.
• Sandy Carielli highlights the efforts to develop new cryptographic algorithms resistant to quantum computers.

Preparing for Quantum Computing and Cybersecurity Measures

• Sandy Carielli discusses the “harvest now, decrypt later” attack scenario and the importance of prioritizing data that will remain valuable in the future.
• She emphasizes the need for organizations to migrate to new cryptographic algorithms to protect their data.
• The conversation covers the role of government agencies and financial institutions in leading the migration to quantum-resistant algorithms.
• Sandy Carielli advises organizations to conduct cryptographic discovery to identify and prioritize the algorithms in their environment.

Challenges and Practical Steps for Quantum-Resistant Security

• Scott MacKenzie and Sandy Carielli discuss the challenges of getting stakeholders in an organization to recognize and address quantum computing risks.
• Sandy Carielli highlights the importance of involving various departments, such as development, infrastructure, and procurement, in the migration process.
• The conversation covers the need for organizations to ensure their vendors and partners are quantum-ready.
• Sandy Carielli mentions the role of regulatory bodies in mandating migration timelines to ensure compliance.

Future of Quantum Computing and Its Applications

• Scott MacKenzie and Sandy Carielli discuss the potential timeline for the development of practical quantum computers.
• Sandy Carielli shares insights from cryptographers and experts predicting a timeline of under 10 years for significant advancements.
• The conversation touches on the potential for quantum computers to accelerate deep analysis in fields like pharmaceuticals and drug development.
• Sandy Carielli emphasizes the importance of addressing digital signatures to maintain trust and non-repudiation in digital communications.

Conclusion and Call to Action

• Scott MacKenzie wraps up the conversation by expressing his admiration for Sandy Carielli's expertise and insights.
• He encourages listeners to connect with Sandy Carielli and stay informed about quantum computing and cybersecurity.
• Scott MacKenzie highlights the importance of being proactive and prepared for future technological advancements.
• The conversation ends with a call to action for organizations to start the migration process and ensure their systems are quantum-resistant.

Scott MacKenzie discusses the Industrial Talk podcast and the importance of education, collaboration, innovation, and effective communication in industrial success. He highlights a free ebook and workbook on these elements. At Hexagon Live in Las Vegas, Scott interviews Greg Holdsworth about Hexagon's autonomous metrology suite, which automates measurement processes to improve accuracy, speed, and standardization. Greg explains how the software imports CAD models and generates measurement programs, reducing human error. The technology, used in low-volume, highly engineered products, enhances quality control by validating parts against digital twins. Greg can be contacted via LinkedIn.

Action Items

• [ ] Connect with Greg Holdsworth on LinkedIn
• [ ] Explore Hexagon's autonomous metrology suite for potential use in high-precision, low-volume manufacturing applications

Outline

Introduction to Industrial Talk Podcast and Event Highlights

• Scott MacKenzie introduces the Industrial Talk podcast, emphasizing the importance of education, collaboration, innovation, and effective communication in industrial success.
• Scott highlights the free ebook and workbook available on Industrial Talk, focusing on the five elements of successful companies.
• The podcast episode features a conversation with Greg Holdsworth from Hexagon Manufacturing Intelligence at Hexagon Live in Las Vegas.
• Scott encourages listeners to check out the video of the event on YouTube and mentions the upcoming Boston Med Device event in September.

Greg Holdsworth's Background and Role at Hexagon

• Greg Holdsworth shares his 19-year tenure with Hexagon, starting as a contractor in 2006 and joining full-time in 2011.
• Greg explains his role as the portfolio manager for the autonomous metrology suite, which includes various applications in autonomous metrology.
• He describes metrology as the science of measurement, essential for ensuring accuracy and precision in manufacturing.
• Greg provides a brief overview of his career progression from the shop floor to product management, focusing on cloud solutions.

Challenges and Solutions in Metrology

• Greg discusses the challenges of skill reduction in engineering and manufacturing, particularly in niche areas like metrology.
• He emphasizes the importance of standardization to avoid human error in measurement, especially for parts with critical dimensions.
• The autonomous metrology suite aims to address these challenges by automating the measurement process, ensuring consistency and speed.
• Greg explains how the software imports the model and drawing intent, eliminating the need for manual measurements and ensuring accuracy.

Technical Demonstration of Autonomous Metrology Suite

• Greg demonstrates the autonomous metrology suite's capabilities, including the import of CAD models and the generation of measurement programs.
• He explains how the software decides the most appropriate measurement methods based on the part's geometry and available hardware.
• The simulation shows the machine's movements and measurements, highlighting the speed and standardization benefits of the autonomous metrology suite.
• Greg discusses the integration of the solution with CNC machines and coordinate measuring machines (CMMs) for validation and quality control.

Applications and Benefits of Autonomous Metrology Suite

• Greg explains the benefits of the autonomous metrology suite, including increased accuracy, reduced measurement time, and standardized results.
• He describes how the solution can be used in both high-volume and low-volume production, depending on the application.
• The simulation demonstrates the use of both tactile and laser probes, highlighting the advantages of each in different scenarios.
• Greg mentions the manufacturing capabilities of Hexagon, including the production of next-generation machines in Wetzlar, Germany.

Conclusion and Contact Information

• Scott MacKenzie thanks Greg Holdsworth for the insightful conversation and encourages listeners to connect with Greg on LinkedIn.
• Scott reiterates the importance of education, collaboration, and innovation in the industrial sector.
• He invites listeners to check out the Industrial Talk platform for more conversations and updates on industry trends and innovations.
• The episode concludes with a reminder of the upcoming Boston Med Device event and a call to action for listeners to engage with the Industrial Talk community.

Scott MacKenzie promotes the MEDivice 2025 event in Boston, organized by Informa, highlighting its importance for the medical device industry. At the Xcelerate 2025 event in Austin, Texas, hosted by Fluke Reliability, Lisa from Azima discusses the advancements in maintenance, reliability, and operations. Lisa emphasizes the importance of continuous improvement, the role of AI and ML in predictive maintenance, and the benefits of Azima's wireless and wired solutions for vibration and temperature monitoring. She also touches on the future potential of augmented reality in maintenance. Scott encourages listeners to connect with industry professionals and stay updated on industry trends.

Action Items

• [ ] @Scott MacKenzie – Promote the ME Device Boston event on September 30 – October 1, 2025.
• [ ] Reach out to Lisa on LinkedIn to discuss Azima's solutions further.

Outline

MEDevice Boston Event Overview

• Scott MacKenzie introduces the MEDevice Boston event, scheduled for September 30 through October 1, 2025.
• The event is organized by Informa and is aimed at professionals in the medical device industry.
• Scott emphasizes the importance of education, collaboration, and innovation at the event.
• The event is described as a significant opportunity for networking and learning within the industry.

Introduction to Industrial Talk Podcast

• Scott thanks the audience for joining the top industry-related podcast in the universe.
• The podcast celebrates industry professionals who innovate, collaborate, and solve problems daily.
• Scott mentions the current location of the podcast, Xcelerate 2025 in Austin, Texas, organized by Fluke Reliability.

Interview with Lisa from Fluke Reliability

• Scott introduces Lisa, who is with the Azima brand at Fluke Reliability.
• Lisa shares her background in maintenance, reliability, and operations, highlighting her experience over 20 years.
• Discussion on the advancements in technology, such as AI, augmented reality, and virtual reality, in the manufacturing world.
• Scott and Lisa talk about the ongoing conversations around reliability and the slow adoption of wireless technology by some companies.

Challenges in Reliability and Maintenance

• Lisa discusses the importance of understanding the reliability journey of companies.
• Scott and Lisa talk about the challenges of reactive thinking and the need for continuous training and improvement.
• The conversation touches on the importance of providing more than just financial compensation to retain employees.
• Scott emphasizes the need for stringent technology solutions to address the challenges of attracting and retaining talent.

Azima Solutions and Their Impact

• Lisa explains the history and capabilities of Azima DLI, which started with analysis for the Navy in the 1960s.
• Discussion on the various solutions offered by Azima, including wireless and wired solutions for vibration and temperature monitoring.
• Scott and Lisa talk about the importance of catching equipment issues early to prevent catastrophic failures.
• The conversation highlights the benefits of Azima's cloud-based solutions and the role of AI and ML in providing actionable insights.

Future of Connected Reliability

• Scott and Lisa discuss the vision of connected reliability and the potential for creating work orders based on predictive maintenance.
• Lisa shares her excitement about the future of augmented reality in maintenance and repair processes.
• The conversation touches on the potential for AR to streamline procedures and improve efficiency.
• Scott and Lisa emphasize the importance of continuous improvement and staying ahead of technological advancements.

Conclusion and Contact Information

• Scott thanks Lisa for the insightful conversation and highlights the importance of building a portfolio of trusted advisors for reliability journeys.
• Lisa provides her contact information and encourages listeners to reach out with any questions.
• Scott wraps up the podcast by promoting the upcoming book based on his conversations with industry leaders.
• The podcast concludes with a reminder to stay connected and continue innovating in the industry.

Scott MacKenzie promotes the Boston MEDevice event on September 30-October 1, 2025, organized by Informa, emphasizing education and collaboration in the medical device industry. At DistribuTech in Dallas, Mike Beehler discusses the Power Delivery Intelligence Initiative (PDI2). He highlights the need for significant investments in the electric grid, noting Texas's plan to double infrastructure spending. Beeler emphasizes the importance of efficient, resilient, and affordable grid systems, including the potential benefits of underground transmission lines. He also discusses the challenges of public safety power shutoffs and the advanced technology available today for grid maintenance and upgrades.

Action Items

• [ ] Attend the ME Device Boston event on September 30 – October 1, 2025.
• [ ] Connect with Mike Beeler, Power Delivery Intelligence Initiative, at m.beeler@pdi2.org or on LinkedIn.

Outline

Medical Device Event Announcement

• Scott MacKenzie announces the ME Device Boston event from September 30 to October 1, 2025, emphasizing its importance for professionals in the medical device industry.
• The event is organized by Informa, known for their educational and collaborative events.
• Scott encourages attendees to mark their calendars and participate in the event.
• The event aims to foster innovation and collaboration within the medical device industry.

Introduction to Industrial Talk Podcast

• Scott thanks listeners for their support and celebrates industrial professionals for their contributions to society.
• The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.
• Scott mentions the current broadcast location at Distribute Tech in Dallas, Texas, and introduces Mike Beeler as a guest.

Discussion with Mike Beehler on Power Delivery Intelligence

• Mike Beehler introduces himself and his role in the Power Delivery Intelligence Initiative (PDI2).
• Mike shares his experience moderating a panel on investment strategies for the electric grid, emphasizing the significant investments planned.
• The Texas “miracle” is discussed, highlighting the state's economic growth and the need for increased infrastructure investment.
• The conversation touches on the challenges of rate recovery and affordability in the context of grid modernization.

Challenges and Solutions in Grid Modernization

• Mike discusses the need for more efficient and resilient grid infrastructure, using newer technologies.
• The regulatory process for setting utility rates is explained, including the importance of keeping rate increases below the cost of inflation.
• The conversation highlights the impact of grid inefficiencies on affordability and the need for a more reliable and resilient grid.
• Scott and Mike discuss the importance of consumer expectations for quality electricity and the challenges of public safety power shutoffs in wildfire areas.

Underground vs. Overhead Transmission Lines

• The discussion shifts to the pros and cons of underground vs. overhead transmission lines.
• Mike explains the higher initial cost of underground lines but their lower long-term maintenance costs.
• The conversation covers the challenges of converting an entire grid to underground lines and the need for a balanced approach.
• Scott shares a personal anecdote about underground distribution work in Long Beach, California, and the advanced technology used today.

Case Study: 500 kV Underground Transmission Line

• Mike shares a case study of a 500 kV underground transmission line project in Chino Hills, California.
• The project faced public opposition but was ultimately completed due to its importance for renewable energy transmission.
• The conversation highlights the critical nature of splicing and termination processes in underground transmission lines.
• Mike emphasizes the importance of advanced technology and material sciences in modern grid infrastructure.

Future of the Power Industry

• Mike discusses the future of the power industry, emphasizing the influx of talented young professionals with advanced degrees.
• The conversation covers the electrification movement in the U.S. and the exciting opportunities in the power industry.
• Mike shares his contact information for listeners interested in connecting with him.
• Scott wraps up the conversation, encouraging listeners to connect with Mike and stay tuned for more content on Industrial Talk.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

If interested in being on the Industrial Talk show, simply contact us and let's have a quick conversation.

David Moncur and Jordan Manalili from Moncur, a branding agency, discussed challenges in the power generation industry at the PowerGen conference in Dallas. They highlighted the difficulty companies face in differentiating their products, often commoditized due to similarities. David emphasized the importance of strategic messaging and branding to avoid commoditization and maintain pricing. Jordan introduced their Brand Framework, which helps companies communicate effectively by aligning their messaging with client needs. They stressed the value of proactive branding and strategic planning to stay relevant and competitive in the rapidly evolving industry.

Action Items

• [ ] Reach out to David Moncur on LinkedIn to discuss Moncur's branding and messaging services.
• [ ] Connect with Jordan Manalili on LinkedIn to learn more about Moncur's process for translating technical information into compelling messaging.

Outline

Introduction and Welcome to Industrial Talk Podcast

• Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
• Scott welcomes David and Jordan, highlighting their roles and the company they represent, Moncur.
• Scott mentions the conference location, Power Gen in Dallas, Texas, and the purpose of the event.
• David and Jordan provide brief introductions about their roles and backgrounds.

David's Background and Company Overview

• David explains his role as the principal of Moncur, a branding agency headquartered in Southfield, Detroit metro area.
• He shares his career specialization in marketing, strategic messaging, and branding, with a team of 40.
• David discusses the company's focus on construction, engineering, manufacturing, and tech SaaS sectors.
• Scott and David talk about the challenges faced by power generation companies and the importance of differentiation.

Challenges in Power Generation and Strategic Messaging

• David identifies common challenges faced by B2B companies in the power generation sector, such as differentiation and broader awareness.
• Jordan adds that strategic messaging is a significant issue for many companies, as they struggle to communicate their unique value proposition.
• Scott and Jordan discuss the problem of commoditization in the industry and the need for effective messaging to avoid it.
• David emphasizes the importance of differentiation and specialization to maintain pricing and market position.

Brand Framework and Strategic Messaging Process

• Jordan introduces the concept of Brand Framework and strategic messaging, which helps companies communicate effectively.
• He explains the challenge of translating technical jargon into client-friendly language.
• Jordan highlights the importance of understanding both the company's strengths and the client's pain points to create a compelling message.
• Scott and Jordan discuss the process of shifting messaging to avoid commoditization and achieve premium positioning.

Proactive vs. Reactive Branding Strategies

• David advises companies to invest in branding proactively rather than waiting for problems to arise.
• He explains that a strong brand helps attract top talent and maintain a competitive edge.
• Scott and David discuss the importance of planning ahead and investing in brand strategy to avoid costly mistakes.
• Jordan shares examples of companies that have benefited from their branding efforts and the positive impact on their business.

Advocating for Clients and Overcoming Communication Barriers

• Jordan talks about advocating for clients and helping them see the value in effective communication.
• He explains that many clients are passionate about their work but struggle to communicate it effectively.
• Jordan emphasizes the importance of proactive branding and strategic messaging to overcome these challenges.
• David adds that a well-executed brand strategy makes it easier for companies to communicate their value proposition.

The Role of Technology and Future Trends in Branding

• Scott asks David about the impact of technology and future trends on branding in the manufacturing sector.
• David highlights the importance of being present and engaging in industry dialogues to stay relevant.
• He explains that companies need to develop a clear communication strategy and brand assets before going public.
• David emphasizes the role of a strong brand in attracting top talent and maintaining a competitive edge.

Contact Information and Closing Remarks

• Scott provides contact information for David and Jordan, encouraging listeners to reach out to them on LinkedIn.
• Scott thanks David and Jordan for their insights and contributions to the podcast.
• Scott reiterates the importance of effective marketing and branding for industrial professionals.
• The podcast concludes with a reminder to stay tuned for future episodes and updates on industrial trends and solutions.

Scott MacKenzie hosts an industrial podcast from Distribute Tech in Dallas, highlighting the importance of data management in the utility sector. Guests Robert Brook and Brian Reed from Neara and Osmose, respectively, discuss their partnership to enhance utility data integration and decision-making. NIRA's platform creates a digital network model using various data sets, including LiDAR and GIS, to simulate asset performance under different conditions. Osmose provides detailed asset records and preservative treatments to ensure data accuracy. The collaboration aims to improve strategic resiliency plans by prioritizing asset upgrades and optimizing investment strategies.

Action Items

• [ ] @Scott MacKenzie – Discuss the process of keeping the digital network model up-to-date as utility assets change over time.
• [ ] @Scott MacKenzie – Follow up with Brian Reed on LinkedIn to learn more about Osmose's pole inspection and maintenance services.
• [ ] Explore the Neara platform and its capabilities further.

Outline

Introduction and Welcome to Industrial Talk Podcast

• Scott MacKenzie introduces the Industrial Talk Podcast, emphasizing its focus on industry professionals and their innovations.
• Scott thanks the listeners for joining and highlights the importance of industry professionals in solving global problems.
• The podcast is sponsored by Siemens Smart Infrastructure and Grid Software, encouraging listeners to visit siemens.com for more information.
• Scott mentions the current broadcast location at Distribute Tech in Dallas, describing it as a massive event for utilities and other related industries.

Introduction of Guests and Event Overview

• Scott introduces the guests, Robert Brook and Brian Reed, and mentions their roles in the industry.
• Robert and Brian discuss the importance of data management in the utility sector and the significance of the Distribute Tech event.
• Scott shares a personal anecdote about using Osmose services during his utility days, highlighting the reliability of their inspections.
• Robert and Brian provide background information about their companies, Neara and Osmose, and their respective roles within them.

Neara and Osmose Partnership and Data Integration

• Brian explains the partnership between Neara and Osmose, focusing on the challenges utilities face in managing data across different departments.
• The partnership aims to consolidate data into a single source, enhancing risk-based decision-making for utilities.
• Robert describes Neara's platform, which builds a digital network model using various data sets, including LiDAR and GIS information.
• The platform provides a highly accurate and engineering-based relationship between assets, enabling better decision-making for utilities.

Use Cases and Practical Applications

• Brian provides a use case for the partnership, focusing on strategic resiliency plans for Texas utilities.
• The platform helps utilities prioritize assets for upgrades, considering factors like wind loads and storm conditions.
• Scott inquires about the practical aspects of using the platform, including how utilities can access and interpret the data.
• Brian explains the self-service capabilities of the platform, allowing utilities to perform simulations and prioritize circuits and structures.

Data Management and Platform Capabilities

• Robert discusses the scalability of the Neara platform, which can handle large-scale data analysis across millions of assets.
• The platform offers a visual and interactive environment, combining GIS-style visuals with tabular outputs for easy communication.
• Scott asks about the platform's ability to handle different types of assets, including distribution and transmission poles.
• Robert explains the platform's flexibility in simulating various scenarios, such as wind conditions and vegetation management.

Ensuring Data Accuracy and Currency

• Scott raises concerns about keeping the data current, given the dynamic nature of utility assets.
• Brian emphasizes the importance of proactive data capture and regular inspections to maintain the accuracy of the model.
• Robert highlights the role of Osmose in providing detailed asset records and historical data, ensuring the platform's data is accurate and up-to-date.
• The discussion touches on the importance of change management and coordination within utilities to ensure the model remains current.

Pole Inspection and Maintenance Practices

• Brian explains the decay hazard zones and the frequency of pole inspections, depending on the region.
• The importance of preservative treatments to maintain pole strength and prevent decay is discussed.
• Robert mentions the pole degradation models developed by Osmose, which predict future decay based on various factors.
• The conversation highlights the role of these models in guiding investment strategies and ensuring the effectiveness of maintenance efforts.

Conclusion and Contact Information

• Scott asks how listeners can get in touch with Robert and Brian for more information.
• Both guests provide their LinkedIn profiles as the best way to reach out to them.
• Scott expresses his excitement about the conversation and the innovative solutions discussed.
• The podcast concludes with a reminder of the event's location and sponsor, encouraging listeners to visit siemens.com for more information.