Jason Meshell with Microsoft
Industrial Talk is onsite at Accruent Insights and talking to Jason, Client Director at Microsoft about “The demands for AI and need for a powerful infrastructure”.
Scott MacKenzie interviews Jason Meshell from Microsoft Azure at the Accruent Insights user conference in San Antonio. Meshell discusses the evolution of cloud computing, emphasizing its benefits over on-premises solutions, such as data security, scalability, and cost-effectiveness. He highlights Microsoft’s strategic partnership with Accruent, which has enabled Accruent to leverage AI and cloud services for data-intensive tasks without the need for extensive on-site infrastructure. Meshell also touches on the environmental considerations, like power optimization and the strategic placement of data centers near power sources. He concludes by encouraging listeners to reach out to him on LinkedIn for further discussions.
Justin Sirotin with OCTO Product Development
Scott MacKenzie interviews Justin Sirotin from OCTO, a company that designs complete customer experiences across various industries. OCTO, named after the octopus’s adaptability, has been in operation for 15 years. Justin, with nearly 30 years in industrial design, emphasizes the importance of usability in technology. They discuss the challenges of integrating edge technology with utility grids to improve efficiency and user experience. Justin highlights the need for seamless, user-friendly designs to avoid user frustration. They also touch on the rapid prototyping and testing approach of companies like SpaceX and Formula One, which emphasize real-world testing and continuous improvement.
Brooke Huling with Accruent
Industrial Talk is onsite at Accruent Insights and talking to Brooke Huling, Chief Product Officer at Accruent about “Developing a strategic North Star for your technology”.
Brooke Huling, Chief Product Officer at Accruent, discussed the company’s customer-centric approach and strategic direction. Accruent’s portfolio includes 14 products, each with unique needs, from large, complex use cases to SaaS solutions. Huling emphasized the importance of listening to customers and adapting strategies accordingly. For 2025, Accruent plans to enhance connectivity through an integration hub and data as a service, including using Snowflake for data storage. They are also focusing on AI-driven anomaly detection, such as predicting refrigeration leaks. Huling highlighted sustainability efforts, including a large carbon recapture plant in West Texas, supported by Accruent’s engineering document management solution.
Donna Peterson with World Innovators, Inc.
Scott MacKenzie and Donna Peterson discuss B2B marketing strategies at FABTECH in Orlando, Florida. Donna emphasizes the importance of building relationships and personalizing marketing efforts, including email campaigns and leveraging AI tools like ChatGPT and Descript. She highlights the need for consistent, valuable content and the significance of showcasing a company’s unique qualities. Donna also notes the impact of AI on equipment efficiency and productivity, suggesting it could lead to higher-level job opportunities. Scott and Donna agree on the value of humanizing B2B brands and the benefits of stepping out of comfort zones to foster deeper connections and long-term relationships.
Chuck Byers with OMG
Industrial Talk is onsite at OMG, Q1 Meeting and talking to Chuck Byers, CTO with Industry IoT Consortium about “Developing AI standards to insure market trustworthiness!”
Chuck Byers, a seasoned industry professional, discussed the integration of AI and IoT technologies in the context of the Object Management Group (OMG) and the Digital Twin Consortium. Byers highlighted the importance of AI in real-time systems, emphasizing the need for prompt engineering and meta AI to ensure trustworthiness. He detailed the computational requirements of training large language models, noting that retraining the ChatGPT 3 model would require 195 NVIDIA DGX servers, costing $80 million and consuming 2.5 million watts. Byers also stressed the importance of sustainable energy sources and efficient cooling solutions for future data centers.
