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Mr. Michael Cook with Rockwell Automation Discusses Their Commitment to CSI and OT and IT Connection

In this week’s Industrial Talk Podcast we’re talking to Michael Cook, Director of Global Academic Partnership at Rockwell Automation about “Rockwell’s commitment to CSI and the Full Convergence of People and Culture by Connecting OT with IT”!  Get the answers to your “Automation” questions along with Michael’s unique insight on the “How” on this Industrial Talk interview!

Friction – Why Do We Make Everything So Damn Hard!

Can you explain to me, like a 5-year old, the problem you’re solving for your Customer and Prospect? We have too much “Friction” to get the answers we need to solve problems! Over 85% do pre-buying research! Why make this hard?  Remember the “Least Path of Resistance”!